Act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea
Sometimes, others' successes inspire us. But other times? Other times, others' successes makes us feel like we can't possibly achieve the same level of success. Here's the thing: success looks different for everyone, but it can be real hard to shift our mindsets to remember that. Nicki and Kate are discussing why it's so tricky to avoid comparison, but how we can't possibly know what's going on inside anyone else's business. If you need to move away from comparison and move toward your own individual definition of success, this episode is for you! Mentioned on this Episode Instagram Live: Day Rates Related Links Define Your Own Copywriting SuccessBeware the Copywriting Influencer Trap (a.k.a. Why You Don't Need the World's Most Beautiful Website as a Copywriter) --------------- Get Free Copywriting Training here
It's no secret that the online space is HOT right now! It seems like every day, you're bombarded with new offers and promises that if you start this or that business, all your problems will be solved, and you can finally experience that easy life while collecting passive income in your sleep. It's tempting to think that these shiny promises are the answer you've been searching for, but it's important to really take a look at what these businesses actually are, and if they're actually sustainable or not. Drop-shipping. Bookkeeping. Copywriting. Coaching. Social Media Management. Virtual Assistant. No doubt these business ventures have come on your radar, and you may have even dabbled in imagining your dream life in one of these areas. In this week's episode of the No-Fluff Business Show, we are breaking down why these gigs are not what they seem, and how you can critically assess the pitfalls of these businesses in terms of actual return, and long-term viability. There are a lot of wolves in sheep's clothing, and I want to help you make sense of all the fluff so that you can stay focused and invest your time, money, and passion into something that will actually work and help you live the life that you want for yourself!
Carline Anglade-Cole is a million-dollar copywriter, and she's a master at creating controls. After 12 years in the direct mail industry working at Phillips Publishing Inc. (now Healthy Directions), Carline ventured out on her own and launched Cole Marketing Solutions. Carline raked in over six figures in royalties in her first year as a freelancer and never looked back. Today, Carline makes millions in royalties, creating massive multi-year controls for Healthy Directions, Cawood and Associates, Boardroom, and all the other top health publishers in the country. She's the Author of My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!, and Your Copy Sucks - You Don't!: 60 Kick-Butt Lessons on Copywriting... Business... and Life! In this episode… When it comes to marketing messages, Carline Anglade-Cole and every other great direct response copywriter already know what's on your mind. That's how they write copy that hits home and convinces you to buy. It's also why Carline wrote a book about her life as a 50+ year-old white male. How do these copywriters know the ins and outs of their audience? What are some copywriting best practices? For one, copywriters are lyricists who write to the beat of their target audience. That's one of Carline's many copywriting secrets. Now, she's sharing her strategies with you — and you don't want to miss it. Ready to dig in? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the million-dollar copywriter Carline Anglade-Cole. They discuss the thought and creative process of Carline's Life as a 50+ Year-Old White Male book, her best kept copywriting secrets, lessons from her mentor, and how to get $1,800 worth of gifts from her.
Learn the #1 Marketing Idea from "Breakthrough Advertising" by Eugene Schwartz that will make you more money, guaranteed! I mentioned the 'Minimum Viable Funnel' idea to put test the marketing lesson and you can see that video here: www.youtube.com/watch?v=1cEzmc-_GCI For full access to my free eight-week sales funnel training, go here: www.milesbeckler.com/pages/sales-funnel-template/ Copywriting is a CORE component in communicating your offer in terms of their desires and to get my free 5 step copywriting framework, go here: www.youtube.com/watch?v=iP7rdDZmRp4 Ok, but let's dive deeper into the topic from this video. The BIG marketing idea covered in this video is the POWER of Desire! Desire is ultimately the make or break for your business... For your sales funnels... For your Facebook ads... Does the market DESIRE what you offer? Now, you need to really understand the POWER of that question above. The question is not... "Can you make the market desire your product through your ad?" But... DO THEY ALREADY DESIRE IT? Sorry for yelling. But this is a HUGE distinction. And I first learned this from Eugene Schwartz's book Breakthrough Advertising. In fact, that is exactly how he starts the book. I'll paste his exact words here for you... "Let's get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer's task: not to create this mass desire – but to channel and direct it. Actually, it would be impossible for any one advertiser to spend enough money to actually create this mass desire. He can only exploit it. And he dies when he tried to run against it." BOOM! I recommend at least re-reading that and consider writing it out by hand with pen and paper. It's that important. You see, the key to success is really to figure out what your audience want's to buy... And sell it to them! You'll never be able to create mass desire, but you can channel it! So, working with this force will make EVERYTHING in your business easier and more profitable. Because you'll help more people get what they want. Simple? Sure.... Easy? Not quite... But you'll get better and better as long as you keep your focus on channeling the desires of your market! If you liked this marketing lesson, grab the URL above and share this video on Facebook or Twitter! Cheers. Miles Beckler
Are you ready to dive into all things COPY?! Honestly for whatever reason family photographers seem to be behind when it comes to writing solid copy. Today I've got Rachel Greiman, who is the founder of https://www.greenchairstories.com/ (Greenchair Stories) helping us really break down copy! Here's what I love - she was a family photographer! Who better to give us insight on writing solid copy for family photographers than a copywriter who was one!? In order for you to really grasp this, it's important you know what copy is and what it is not. A lot of people categorize copy as all the words. But not every word is created equal. There is a difference between copy, content and messaging. Here's the breakdown... The difference between copy, content and messagingCopy is the words you use to sell. What you see in advertisement anywhere in the world - that's copy. It is what you see in a magazine ad or on a billboard. Copy speaks to the buyer. It is strategic and has a definite message. It's the most important in your business because you're talking to your ideal client through this information! Content is what you write to warm up your audience. It is blog and social media posts. It's your newsletter. Content words are educational and creative. They are intended to engage your audience further into your business. What you're reading right now is content! Messaging is a crucial "root" to both content and copy. You always start with messaging. Who are you reaching? Who are you talking to? How can you get really specific about who that person is, what their desires are, what their problems are, what their questions and hesitations are. From there you can write incredible copy and content! Think, one readerDefine who your ideal client is. Once that's determined you can start writing solid copy and content with them in mind. Essentially your website becomes a love letter written just to them. Some are afraid of getting specific in their copy because they think they're alienating business. The truth is you end up attracting more people similar to your ideal client. This turns your ideal client into clients - plural! If you're trying to be a jack of all trades - weddings, seniors, newborn, family, etc. - you end up being a master at none. I can remember the day I made the decision to just be a family photographer. I was so nervous to push the publish page on my website! It meant I would have to say no to things. But here's the thing, my no to other things made my YES stand out. And wow did that pay off! When should you hire a copywriter?It's really important to own your message in the beginning. You should be in control of it before you invest thousands of dollars in a copywriter. It's similar to hiring an editor. You can't hire someone to edit your photos until you know your style! If you're unsure of your message you don't want someone else writing it. Figure out who your heart beats for. Then on the flip-side if you keep getting inquiries from the "wrong" clients it may be because your copy is directed to the "wrong" clients. When you know who your one reader is you can really hone in. It may be time for you to change your copy or get help with writing it. I hope this helps you navigate and even determine where you're at! Define your ideal client, allow yourself to say no, don't try being everything to everyone. You can be a master at what you do and clients will seek you out knowing you specialize in what they want. Checkout Rachel Greiman: https://www.greenchairstories.com/ (Green Chair Stories) https://www.instagram.com/greenchairstories/ (https://www.instagram.com/greenchairstories/) What We DiscussedThe difference between copy, content and messaging (3:24) Finding your one reader (5:53) When to hire (16:13)
Every year, between 20 and 30 lucky people get a phone call that goes something like this: "Congratulations! The MacArthur Foundation has determined that you are a GENIUS, and we'd like to send you some Mo-NAY! Unlike my parody of the actual phone call, the money is serious — these days, $625,000, paid over five years. To use however they want. Now that's great for them, but so what? How does this have anything to do with copywriting? It's simple. These people get the award because the foundation gives it to them explicitly because of their creativity and originality. Something every good copywriter wants to get better at, too. Now… stay with me here… What if you could travel around the country interviewing these people and coaxing from them their creativity secrets? Well, maybe you could. But someone already did. And she wrote a great book about it. Denise Shekerjian interviewed 40 MacArthur fellows, as they are officially called. The book she wrote is titled "Uncommon Genius: How Great Ideas Are Born." I cherry-picked some of the best revelations. Especially those thought would help us copywriters increase our own personal creativity. So, here's what we're gonna do. I selected three categories that all of us can relate to: intuition vs. judgment… luck… and staying power. The last one being, what motivates you to stick with a problem or a project that is giving you a hard time? And for each of the three categories, I shared insights from three MacArthur geniuses. Nine in all. There's no one answer that the author got from every genius on every topic. Which makes sense, since these people are unusual individuals. They range from movie directors to composers to anthropologists to professors. And who knew that professors could be so creative? But some of them really are. We'll take a tip from each genius and then look at how some of their ideas could prove to be a boon for a copywriter or other creative entrepreneur. link to the book: Uncommon Genius: How Great Ideas Are Born, by Denise Shekerjian https://www.amazon.com/dp/0140109862 Download.
Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact? Jacob McMillen, content strategist and copywriter, joins me to discuss the topic on this episode. Join us. Connect with Jacob here: https://jacobmcmillen.com/contact-me/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support
#108 - Content ist King! ← Genau das habe ich damals immer gepredigt. Was ich damals zu 100% unterschrieben habe, würde ich heute nicht mehr so machen. In dieser Episode zeige ich dir, wie du es heute schaffst, eine Verbindung zu deiner Zielgruppe aufzubauen und Stück für Stück zu kräftigen.
A Proactive Approach to Protecting Your Intellectual Property Welcome to episode 111 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Courtney English and they talk about how important it is to protect your intellectual property. Courtney English is a business, trademark and copyright attorney. She lives in St. Louis Missouri and serves clients both locally and nationwide. She focuses her practice on being proactive to help her clients enforce their intellectual property rights and avoid costly litigation. Before going on her own, Courtney worked in large commercial companies drafting contracts, negotiating deals, protecting intellectual property and over all helping corporations to avoid suit and costly issues. She brings these types of strategies to all her clients - both big and small - to ensure that they have ability to move their business forward and achieve their dreams. What you'll learn about in this episode: Why you should trademark the name of your law firm Copywriting as a small investment that is well worth it All the creative ways others can steal your web traffic The lack of a fine line in the courts when it comes to trademarks and copywrites in digital marketing Making sure to get the rights of content that writers produce for your website How easy it is to be busy and not make money The level playing field women find in private practice as opposed to the corporate world How nuanced trademark and copyright law is and how it is better left to specialists Resources: LinkedIn: https://www.linkedin.com/in/courtney-english-esq-9ab19567/ Facebook: https://www.facebook.com/cenglishlaw Calendly: https://calendly.com/cenglishlaw/copyright-consultation Contact Info: Company: https://cenglishlaw.com/ Email: Courtney English firstname.lastname@example.org Additional Resources: PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma
# 311 Möchtest du auch mehr Wohlstand und höhere Conversions für dein Online Business erreichen? Kennst du Jordan Petersons "12 Rules for Life"? Es ist ein Selbsthilfebuch des kanadischen klinischen Psychologen und Psychologieprofessors Jordan Peterson. Das Buch enthält praktische, ethische Lebensregeln. MEINE ersten 6 Regeln basierend auf diesem Buch - das hast du bereits in Episode 310 erfahren. Heute gibt es den zweiten Teil dazu.
Copywriting is one of the most important skills you need to develop as an entrepreneur. Think of how much copy you need to write in a given year: weekly emails, blog posts, social media captions, marketing emails, sales pages–oh my! But so many entrepreneurs tell me, “Yea, but I just don't know WHAT to say!” or “I don't know how to sound like myself!” or “I don't know how to be engaging and capture people's attention.” If you've got a major case of writer's block, or if trying to write emails or copy for your business makes you groan or break a sweat, this episode is for you! My guest today, Laura Belgray, is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she's seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura's list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don't skip the commercials — you've probably seen her words on air. What you'll learn in this episode: How to deal with haters or unsubscribers from polarizing emails How Laura teamed up with Marie Forleo to create The Copy Cure course How to do a ‘lazy launch' in your business What to do if you don't know how to sound like yourself when you write, or if you think you're “boring” How to come up with story ideas Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts. Links + Resources Mentioned in this Episode: Join Selena Soo's Impacting Millions here and get our special bonuses! (cart closes April 6, 2021) Ready to make your publicity dreams come true in 2021? Check out my friend Selena Soo's publicity calendar! It includes 40+ pages of story ideas you can pitch to the media, strategies for tackling sensitive and timely issues, and Selena's top 3 insider secrets for scoring major media coverage (and building an audience of raving fans along the way). Go here to grab your copy now! Get Laura's 33 non-sucky subject lines for emails that always get opened here Visit Laura's website Talking Shrimp here and on Instagram @talkingshrimpnyc Follow me on Instagram @katekordsmeier and @rootandrevel More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches. EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com
At some point in you career you will have multiple projects at the same time and, for most of us who want to work full-time as copywriters, having multiple clients is the goal! Many of you may be experiencing this already and, if you've had to juggle multiple deadlines, you know it isn't always easy. Nicki and Kate are sharing their top tips for managing several projects and clients at the same time. The good news is there is basically zero chance that every client you pitch is going to get back to you at the exact same time and want the work right away. You will, however, likely have projects in various phases of the project process. Here's what that looks like and how to best manage your schedule. --------------- Get Free Copywriting Training here
Which books intrigued you the most?! Want to surround yourself amongst other successful freelancers with who you can work with and grow alongside? Join my mentorship and mastermind program The Social Clique at www.cliqueforlife.com! Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com Founder and CEO of Social Media United, the leading online university for social media. Join SMU for FREE now: www.joinsmu.com
On the 273rd episode of The Copywriter Club Podcast, we're joined by 3 guests. Peta O'Brien-Day, Tori Autumn, and Demetrius Williams join the show to talk about their experience inside The Copywriter Accelerator. The Accelerator Program is our signature program to help new-ish copywriters build the foundations they need to have a successful copywriting business. Whether you decide to join or not, this episode is filled with actionable advice no matter what stage of business you're in. Here's what we talk about: How The Copywriter Club Accelerator can help transform your business. Why people decide to join + how you may feel when you've hit a ceiling in your business. The key to fast-tracking your business. Hint: Systems and processes play a big role. How to go from order-taker to business owner (and stay that way). 3 books you may want to add to your bookshelf in 2022. The secret(s) to shifting your money and pricing mindset, so you can increase your prices. Why it's important to dedicate time to your business AND business development. Balancing the different roles you play in your business and outsourcing what you can. The benefits of accountability, and how it will propel you forward faster. How branding yourself can be like therapy. Should you start before you're ready? How to juggle life and business while going through an immersive program. Niching yourself based on your values. Creating packages that feel good and don't overwhelm you. Why it's a good thing to change your brand over time. The best time to invest in yourself. Hit play or check out the transcript, so you can jot down and implement the advice in this episode. Ready to hit accelerate on your business? Check out the Accelerator by hitting the link below. The people and stuff we mentioned on the show: Kira's website Rob's website The Copywriter Club Facebook Group The Copywriter Accelerator The Copywriter Underground Peta's website Tori's website Demetrius's website Full Transcript: Rob Marsh: If you're a regular listener to The Copywriter Club Podcast, you know that it's rare for us to have more than one guest on a single episode. But today we're going to do things a little differently. We've invited three different members of the current cohort of The Copywriter Accelerator to join us, to talk about their experience in this transformative program. Kira Hug: We'll let these copywriters introduce themselves in a moment, but first, let me just say, if you're tempted to skip this episode, because you're not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they've made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they've done, and maybe even borrow an idea or two for your own business. Rob Marsh: At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We're not going to do that today. Other than to say that after listening to this episode, take a moment to visit thecopywriteraccelerator.com and see what this program is all about. And see for yourself whether or not it's something that you should consider for your business this year. Kira Hug: So, let's jump in with our guests. We are so excited today to be here with some of our Accelerator members, members who are currently in the program, which we're about to wrap up this month. And so before we dive into this conversation and ask you all a bunch of questions, can you take a minute to introduce yourself, all three of you? Just share name, where you're located, your copywriting specialty, and then bonus points if you want to share a favorite movie or bo...
#107 - In dieser Episode zeige ich dir, wie ich meine Ziele für das neue Jahr setze und wie ich es schaffe sie umzusetzen und nicht aus den Augen zu verlieren. Und das Ganze trotz all den Ablenkungen, die jeden Tag auf einen warten! Enjoy!
We're thrilled to announce that now copywriters and business owners alike have a new resource for learning the foundational elements of copywriting. Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business, written by the founder of Filthy Rich Writer, Nicki Krawczyk, is a clear and easy-to-understand introduction to fundamental copywriting principles. Listen in as Nicki gives an inside look at what's inside the book, plus shares how writing a book was different than copywriting! Get more details about the book (and order your copy!) at CopywritingStategiesBook.com. --------------- Get Free Copywriting Training here
Que tu sois professeur de yoga, graphiste, kinésiologue, freelance, etc. tu as les compétences et la passion de ton métier mais tu n'as, peut-être, pas toutes les ficelles pour te vendre, et bien te vendre.Malgré le fait que tu excelles dans ton domaine, il est primordial aujourd'hui de trouver les bons mots pour attirer les clients adéquats et faire décoller ton activité.Alors, quels sont les conseils et astuces pour sortir du lot et savoir manier les mots ?Comment trouver les bons mots, écrire de façon efficace et orientée, bien se vendre et se mettre en valeur ?Voici tous les conseils et retour d'expérience de Sami Terki, grand expert en la matière, qui te donnera tous les tips pour faire de ton copywriting une réussite.Un podcast qui, je n'en doute pas, va te mener droit à la maîtrise des mots par sa richesse !Pour suivre Sami Terki :Son LinkedIn :https://www.linkedin.com/in/sami-terki/Sa newsletter : https://sami.systeme.io/inscription------
Ready to set your copywriting business up for success in 2022? Nicki and Kate are sharing ways they set their copywriting businesses up to thrive each New Year. From scheduling regular check-ins with yourself on your goals to exploring what those goals are in the first place, they are digging into ways you can make 2022 the best year yet. You'll want to have your calendar pulled up during this episode so you can schedule regular meetings with yourself, including bigger quarterly check-ins and quick weekly check-ins. These planning sessions don't have to be long, but are necessary to keep yourself on track (or get back on track before you really get off the rails). --------------- Get Free Copywriting Training here
The Raw Truth About Copywriting Bond Halbert, BondHalbert.com – The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 762 Bond Halbert Because of the book The Boron Letters, it's well documented that Bond Halbert was given the most thorough education in direct marketing history directly from his father Gary C. Halbert but... Bond has continued the family tradition of creating marketing breakthroughs and showing professional copywriters how to write copy which brings in more sales. Most recently, Bond published the very first book ever written on editing sales copy which many copywriters labeled an instant classic because it's written in that characteristic Halbert style of being simple yet highly effective way of showing copywriters how to keep a prospect's attention. After copychiefing some of the largest financial promotions of our time, Bond pioneered many tactics for getting the highest email open rates in any industry. After he passed away Bond and his brother Kevin took ownership of TheGaryHalbertLetter.com which is experiencing it's largest growth spurt which Bond freely admits is built upon his father's legacy. Along with his brother Kevin, Bond continues to put out the very best copywriting and other direct marketing related products the industry has to offer, including the now famous Halbert All-Star Audio Series, The Halbert Memorial event and updated versions of his father's famous books Max Money and The Boron Letters. The brothers also started the now super popular Gary Halbert Copy Club on Facebook Listen to this illuminating Sharkpreneur episode with Bond Halbert about the raw truth about copywriting. Here are some of the beneficial topics covered on this week's show: - How people sort their emails by using different email addresses. - Why it's important to send emails to people's primary email address. - How there are three main phases in copywriting and what they are. - Why keeping your audience engaged is very important for copywriters. - How copywriters need to pay attention to the experience everyone is having. Connect with Bond: Guest Contact Info Twitter @Bondodog Facebook facebook.com/bond.halbert Links Mentioned: bondhalbert.com thegaryhalbertletter.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Brand or Bland? This week on the If You Market podcast we talk with Dan Nelken about humor in copywriting. We talk about the merits of using humor and Dan gives us 6 specific techniques for using humor in your copywriting. We also discuss Jack in the Box, Progressive Insurance, Laughy Taffy, the Lone Ranger, company personality, and One Flew Over the Cuckoo's Nest. It's a perfect combination of humor and technique, it's peanut butter and . Dan Nelken is the "Chief Creative Ding-Dong" at Nelken Creative. He's a freelance copywriter and creative director in Vancouver, Canada. His work has appeared in award shows nationally, internationally, and on his mother's fridge. He has worked for some of the most creative ad agencies in Canada, some of the world's largest brands, and for start-ups who have collectively gone on to raise billions. He has an above average sense of humor and he's an expert copywriter. P.S. Dan didn't write this, it would have been better if he did. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dank dem mimetischen Reflex klicken weniger Menschen weg auf deiner Seite und in den ADs Gespräch vereinbaren: https://matthiasniggehoff.de/ Psychologisch fundiertes Marketing seit 2012 mit aktuell 10 Mitarbeitern in der Kaiserstadt Aachen. Die Geheimzutat im Marketing ist Verkaufspsychologie. Unter anderem für BASF, VW, DATEV, BRAINEFFECT, UNIVERSAL MUSIC, FIDELITY, über 150 Online-Shops und den größten Marketing-Agenturen im DACH-Raum. Ich bin studierter Psychologe (M.Sc.) und Leiter des Instituts für Verkaufspsychologie in Aachen mit aktuell 10 Mitarbeitern. Conversionoptimierung, Copywriting und strategische Beratung sind Kernangebote. Seit 2015 betreibe ich einen Podcast (5 Millionen Downloads, Podcast des Jahres 2016) und Youtubekanal zum Thema Marketing mit über 1600 Bewertungen. Erkenne die wahren Wünsche deiner Kunden. Erreiche deine Zielgruppe in ihren tiefsten Werten. Überzeuge mit präziser Wortwahl und maßgeschneiderter Strategie online die richtigen Menschen und verwandle sie in treue, gewinnbringende Stammkunden. Einige Referenzen (u.a. BASF, VW, DATEV, BRAINEFFECT) findest du auf der Webseite: https://www.matthiasniggehoff.de
If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven't yet: https://youtu.be/d-tcS5f028Y) So I'm taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI. In this episode, I'll show you how this tool can help you save a tremendous amount of time by creating high-quality personalized copies in a matter of seconds. In addition, it will generate tones of ideas for your ads and copy if you wish to edit them yourself. They are also ways you can use this tool to get ahead of your competition! Watch now if you want to start 2022 on the right track ✅ _______________________________________________
Tune in to this podcast where I share the top 5 premium skills that are highly paying and that you should be focusing on if you want to be a profitable, successful marketing freelancer, coach, consultant, or creator in 2022. To get your hands on my proven & tested implementation program that teaches you how to start & grow your freelance business, visit - https://bit.ly/AboutMarketingAccelerator
John teaches a crash course on copywriting, in other words, how to create your marketing message for your private practice. Apply for Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human
Today's show is part of our popular Old Masters series, and we've got some unusual info and ideas from a copywriter of old, John Starr Hewitt. This comes from a book we're pulled from before, from 1925, called “Masters of Advertising Copy.” From everything I've seen in this book, Hewitt is the only contributor who gets down to cases when it comes to what it takes to become a master in copywriting. His ideas are decidedly different, even for today. He talks about the subtle skills a copywriter needs to develop, and the subtle changes that occur as you get better and better. I agreed with most of what he said. I didn't have an issue with any of it. Some of it was a little hard to understand and apply for copywriting today, but most of it translates very easily. And all of is interesting. More than how to structure an ad or how to do your research, this chapter by Hewitt focuses on awareness. What you need to pay attention to both with your product and regarding the world at large. Since this is new information, the way he presents it, I think you'll find it useful and maybe give you some new ideas. So let's talk about John Starr Hewitt and his chapter. I couldn't find out much about him personally or career-wise, except it looks like he was from New Jersey. His main idea is: What you see and what you feel is a major set of factors in your success as a copywriter. It's interesting that this was from 100 years ago, when only recently have authenticity and deep empathy become so important, maybe again or maybe for the first time, for copywriters. Because he was writing almost 100 years ago, every copywriter Hewitt refers to is a “he.” I hope you can look past that and understand that for the sake of accuracy and not adding awkward extra language to the quotes, you can assume “he” means both “he” or “she” for today's show. OK, let's get started. Hewitt begins by saying: “The more one sees of the difficulties of copywriting, the deeper grows the conviction that really great copy depends even more on seeing and feeling than it does on writing. “The man who sees and feels can hardly help writing sincerely. … “To express fully a fine, deep feeling calls for a writing skill possessed in the highest degree by only a few in each generation.” I agree. There will only be a few who are truly at the top of their game. But that doesn't mean it's game-over for everyone else. Because in copywriting, you can make a really great living, even make millions, without being one of the few very, very best. However, you still have to really home in on some key skills and get as good as you can at them. And Hewitt sounds more than a little like John Carlton when he says: "So it behooves the copywriters to grow up, get his work-bench in order, and learn to practice his art as a mature and conscious craftsman.” Link to free download on GoogleBooks, Masters of Advertising Copy: https://www.google.com/books/edition/Masters_of_Advertising_Copy/ufQiAQAAMAAJDownload.
This is the final episode for the season. Adil is a copywriter who at a young age was told he couldn't write quickly. This led him down a path of dabbling in copywriting at the age of 18 and then fully committing to it by the age of 19. When he was younger he wrote stories for his dad for an hour after school which were used to sell products of his via direct mail. He is a go-to guy for high converting copy and boasts an unbelievable record in direct response. On today's episode, you'll discover some ideas, tips, tricks and things Adil has picked up over the years as a podcast host as well as things that happened through 2021. “If you got people that you love that are close to you find a way to forgive them, you will miss them when they're gone” – Adil Amarsi
Eight years ago Shannon, a Comprehensive Copywriting Academy student, had to leave the workforce to try and manage her fibromyalgia. She continued looking for a job that would not only bring in income, but, as she says, "fuel her soul" and allow her to set her schedule. Shannon went from relying on the food bank to, within one year of joining the CCA, being able to buy a new house. On this episode, Shannon talks to Nicki and Kate about how she's been able to find the right balance of working for clients and taking care of her health. They also discuss the benefits of not choosing a niche and why the variety of potential copywriting clients is part of what makes the career so fulfilling. Mentioned on This Episode Shannon's Website Related Links How to Avoid the Copywriting Niche Trap --------------- Get Free Copywriting Training here
Here we are! End of December 2021. As we wrap up the year, I wanted to share with you the 9 end of year reflection questions I'm ending the year off with. And perhaps you can find some inspiration too as you pause, reflect on the year that's been. Any AH-HA's from the episode? Make sure you tag me on @anitasiek and @wordfetti! Want to get your paws on my 5 free e-lessons? Sign up here anitasiek.com/freebie
En el podcast de hoy te cuento las 7 tendencias que llegan para quedarse en este 2022. De la más básica a la mas sorprendente... acompáñame y te lo cuento. P.D: no te lo tomes en serio porque mira que fecha es :P ¡Feliz año nuevo y gracias por estar ahí siempre!
Scott is an entrepreneur and a founder of the world first humour website. He is also a founder of the onion newspaper and has been the editor-in-chief, on and off, for much of the last quarter-century. Scott began his career in entertainment with a self-syndicated comic strip titled “Jims Journal” which eventually spawned a self-published book collection that became a national bestseller. He is also an accomplished voice actor who has performed in many national commercials, video games and animated cartoons. On today's episode, you'll discover how to write funny, how Scott let. How Scott let's go and let's other people write for him “I think it's possible to succeed without loving something if you are just nose to the grindstone painful work” – Scott Dikkers
As if the title wasn't enough to suck you in there is more from this much requested repeat guest. Her latest book's title is You Don't Suck - Your Copy Does - 60 Kick-Butt Lessons on Copywriting, Business and Life and it definitely delivers. Be preprared for a high-energy listen as Carline talks about what makes an A-List copywriter, how to appreciate who you are and what you have, how to deal with bad things happening and not let them derail you and even a little bit about bras and the wisdom of finding the perfect one only to have it discontinued! CARLINE ANGLADE-COLE still wakes up every morning shocked – and happy – she's found a job that pays her so well for doing something she loves! After 12 years in the direct mail industry working at Phillips Publishing Inc. (now Healthy Directions), Carline ventured out on her own and launched Cole Marketing Solutions, Inc. When she began her copywriting freelance career in 1999 – her goal was simple: Make a decent income and have the flexibility and time to raise her 4 kids with her firefighter husband, Mickey. Along the way, she managed to create multi-year controls for leading clients in the health industry including: Health Resources … True Health … Healthy Directions … Boardroom … Biscayne Labs … Schweiz Health … Vitamin Research Group … and NeoGenis – just to name a few … … consulted and helped international clients break into the American health market … … oh – and got a shot at launching Oprah's “O Magazine” in the direct mail arena! Not too shabby for a mom – and now grandmother of 3 boys – who works in her basement wearing a t-shirt, shorts and bedroom slippers! Recently, instead of throwing a traditional 30th anniversary party with her husband – Carline decided they should celebrate – not the day – but the entire year! That year of travel included spending weeks in Japan, Guatemala, New Zealand, South Africa, Haiti and Jamaica – along with some fun times in New Orleans! Thanks to the amazing writer's life – during that year of travel – Carline still managed to write copy for clients and have one of her most successful fiscal years ever! Carline specializes in creating home-run copy to launch new products, revive struggling product lines, and help clients to maximize their revenues.
It's time to treat yourself—and your business. Nicki and Kate are digging into gifts you can give your business, but these aren't your typical gifts. These are gifts that can help move your business forward, whether by giving you more time to focus on your business, boosting your skills, or taking care of your business's greatest asset: you. Listen in for ideas on what to gift your business (or if your family and friends are looking for ideas, share this episode with them for inspiration!). Mentioned on this Episode CalmHeadspaceAudibleMasterclass --------------- Get Free Copywriting Training here
In this episode, I share with you how I prepare to ACTUALLY have a break during the holidays, and how I maintain cash flow for me personally and for the brand and still make "money" during this time even though the team and I are off the tools. Want to get your paws on the out-of-office email templates I mention on the podcast? DM me on @anitasiek with "OOO" and a screenshot of you signing up to our e-lessons! For more BTS follow me on @wordfetti and @anitasiek
What was the best piece of B2B content this year? Discover trends, takeaways, and inspiration from this year's shortlist – then find out the winner. The post B2BQ&A 103: What was the best B2B content of 2021? appeared first on Radix.
Jodi Blank is a Professional Conversion Copywriter and Marketing Strategist who helps her clients master their messaging angle and increase their conversions through a formula-driven process. And while she now uses her skills in fact-finding and data analysis to support 6-, 7-, and 8- Figure business owners with done-for-you copy services and marketing strategy, Jodi's story MIGHT be similar to yours in many ways. In corporate, she mastered skills like hiring, training, and managing teams and traveled the world. She also dipped her toes in the online coaching space for a while and is certified in hypnosis and is an NLP-trained coach. So how did she become a copywriter? She was actually coming back to her roots! Jodi wanted to go to school to be an English major but didn't take that path at that time. She went through a time where she felt like she was ready for a change. She chose to get very, very silent. She did a lot of journaling and mindset work. Then, Jodi joined the Clickworthy Copywriting Certification™. Her results included becoming a junior copywriter for Anna, becoming a junior copywriter for another six-figure copywriter, and now she's a copywriter for a very large, established life coaching business. Jodi's a beautiful example of what's possible when you tap into what you're truly feeling called to and pursue it wholeheartedly. Here's how you can stay connected with Jodi: Jodi's website Connect with Anna: Anna's Website Anna's Instagram Anna's Facebook P.S.Gain the same confidence, skills, and job opportunities as Jodi did by enrolling NOW in the Clickworthy Copywriting Certification™! Click here to enroll in The Clickworthy Copywriting Certification™, and start getting paid to write copy!
On the 270th episode of The Copywriter Club podcast, we're diving into the world of Kira Hug. Who is she really and does she even like to hug? She shares her experiences from the beginnings of her own copywriting career to where she is today and where she plans to go in the future. Tune in to find out: The rise of Kira Hug. What it was like to live in New York City and what her favorite experiences were. Raising kids in Brooklyn and moving to Washington, DC. Kira's first writing experiences and learning about her love for interviewing. The struggles Kira faced most as she built her copywriting business. Navigating through the head trash that can be such a constant burden for copywriters. How to stop getting in your own way. Kira's least favorite client project and how she said “see ya later!” Finding the confidence to know you have what it takes to move forward. Building The Copywriter Club, copywriting agency, and raising young children. Was it love at first sight for Kira and Ezra? Are we going to start training for a copywriter's marathon? Why Kira uses a tiny paintbrush for big projects. The motivating factors that drive Kira to keep going. The push to continue to get better in life and never staying complacent. The biggest takeaways Kira has had from coaching hundreds of copywriters. How your business can have dramatic change by implementing this one thing. Why you can't let yourself surrender to the head trash. How copywriters can think bigger for themselves. The legacy Kira wants to leave for the world and her kids. Listen to or read the inside scoop of everyone's beloved copy mom. The people and stuff we mentioned on the show: Kira's website Rob's website The Copywriter Club Facebook Group The Copywriter Underground Four Thousand Weeks Full Transcript: Rob: Welcome everyone. This is another episode of just Kira and Rob talking on the podcast, which means we don't have a written out introduction. I suppose we could talk about how this episode is brought to you by The Copywriter Accelerator, which should be opening momentarily, within days of this episode going live, or within weeks anyway. Accelerator is our basic training, 16-week... It's not really a course and it's not really a membership, but it's a program where you go through with a cohort of other ambitious copywriters and basically set the foundations that you need to put in place for a successful copywriting business. The skillset that you need as a copywriter are different from those that you need as a business owner. And, if you want to succeed at both, you need to have both, and so that's where The Accelerator comes in. Okay, so now that we've dealt with that part, it's just you and me, Kira. Kira: We've dealt with the whole selling our stuff part, let's get that out the way. Rob: Exactly. So, 10 episodes ago you interviewed me. We do this every once and a while, where it's just you and me talking, but 10 episodes ago we did a little bit more of like, "Okay, we'll try to dive into a little bit more of behind the scenes Rob." And, of course, we want to turn the tables now and get the behind the scenes Kira, and find out who you really are when you're not necessarily doing The Copywriter Club thing. Kira: I am the exact same person. Rob: We're going to find out. Kira: Shocker. Rob: Yeah, we're going to find out. Kira: Yeah, same person. Rob: Okay, well let's start with a couple of easy questions, warm you up. You've lived in a whole bunch of places. You've been in Chicago, and Virginia, you went to school in Virginia, you lived in New York. I think when we met you even described yourself as, "A New Yorker," that was who you were. Kira: Oh, yeah. Rob: And now, you're living in Washington D.C., so I'm curious about the history of Kira traveling around and being in places. What's your favorite place that you've lived?
What you will learn from this episode: Learn about management tools to help you organize your tasks and to-do lists. Discover one copywriting app that helps with your blogs, social media posts, and emails, so your audience wants to book your services. Hear about video-making apps that are easy to use and affordable. Gone are the days when you did everything manually, and things were rudimentary. Even if you label yourself as a "technophobe" or not too computer savvy, don't you love simplifying things and doing your tasks efficiently? In this episode, our top beauty professionals, April Meese, Karen Betts, Vicky Martin, and Dawna Mainard, share apps they use that help them with various business processes. Topics Covered: 01:50 - A great app that is perfect for your scheduling management system that you can sync with other apps 02:36 - Useful go-to apps that you can get for free 06:04 - Organizing your tasks with these apps 07:58 - An app that helps achieve eyebrow symmetry 10:28 - A transcription tool you can use for many projects 11:15 - Favorite self-development site 12:20 - Helpful tool to help you with client consultations 15:34 - A video-making app you can use without being too technical 17:27 - Internet sources for finding and hiring virtual assistants 24:01 - Copywriting apps you can consider to help you with your blogs, social media posts, and even emails that you send out Key Takeaways: "My second go-to app is Headliner. It's an app that you can get for free, and you can make audiograms with it." - April Meese "Fiverr is an app where you can find somebody that will do like a video edit for $5. And then they have ways of upselling you in different packages. "- April Meese "There are these new copywriting apps that I am a little obsessed with. Words are so powerful and really knowing the right sales psychology and the right things to say to kind of you know, bring someone in to help them stay on the page and read more, and you know, continue to stay on your website and want to book is so important. One of the most popular ones is called Jarvis." - April Meese "An app that you can transcribe anything you've just taken a voicemail on. So even when I'm doing one on ones with my team, or even if I'm driving in the car, and I'm thinking about something, I'll just press the voice recording, which everybody does on an iPhone, I don't know about any drives, but you do have it on an iPhone voice recorded, I will actually speak into the voice recording. And then I can actually just send that to otter.ai. Because once I've downloaded that, and what it does, it transcribes it. So there I am, I've got all now written up, I don't need to start typing." - Karen Betts "I love doing a Zoom consultation because you can share your screen on Zoom. So I've made like a really cute little presentation for area owners and for eyebrows and permanent makeup, which makes it flow and it looks super professional." - Karen Betts "I just felt like the whole consultation was just way more professional once you did it on Zoom, and you just put a PowerPoint with it." - Vicky Martin "My favorite apps that I use to make my life a little bit easier is called the PhiBrows app. I can really check symmetry, and it's something that I can show my clients if they say I think this one's higher. And I know it's not. I can turn the app around, and then the conversation is over. I have it right there in front of them. So it makes my drawing process quick and easy." - Dawna Mainard Resource: Holiday Special for a One-On-One Coaching with April at 50% off. Click here https://www.aprilmeese.com/offers/QtUvW2Jo/checkout?coupon_code=2022 Apps you can use: Calendly Canva Google Calendar Acuity Asana Monday.com Trello Invideo Otter.ai Magisto Upwork Fiverr Connect with April Meese: aprilmeese.com Email: email@example.com LinkedIn Instagram Facebook
Christmas and New Year's is approaching and some may be dealing with difficult issues that can be truly overwhelming. In this solo episode, John talks about surviving and thriving during the Christmas holidays. He also introduces two mastermind groups that are coming in 2022. Listen to this episode to learn more: [01:06] - John's top 10 Christmas movies [04:18] - Surviving the Christmas holidays [06:02] - Ways to heal from grief and sorrow [07:07] - Communicating what you're going through [09:01] - Transforming effects of exercise on your physical and mental health [11:01] - The power of saying no [12:58] - Seasonal Affective Disorder [15:19] - Figuring out your life's purpose and living it out [17:48] - John's upcoming two mastermind groups [20:41] - The mastermind group for entrepreneurs NOTABLE QUOTES: “Although there will be times when you experience tremendous grief, remember that life goes on.” “Be honest with yourself. Stop hiding your sadness by wearing a mask and stop lying to yourself about how you feel.” “It might feel like you're going to get overwhelmed by emotion and cry. But that's okay. Tears help heal wounds.” “Communicating what you're going through is essential all the time. If you keep everything bottled up inside or tucked under the rug, you're just going to get sadder and sadder. It could cause you to get sick or worse.” “Be willing to endure a little bit of pain now to help keep yourself from a whole lot of pain later.” “Joy is a choice. Even though the world is full of junk, crappy stuff, we can still experience joy even when difficult times surround us.” USEFUL LINK: Special Intro music ... "Hark the Herald Angels Sing" from Rock Power Praise Volume 2 Christmas Hymns” https://www.youtube.com/watch?v=EgBAKQaE8yY&authuser=0 CONNECT WITH JOHN Website - https://thejohnhulen.com Clubhouse - https://www.joinclubhouse.com/@johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/ Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
In today's episode, John talks with Dr. Justin Moseley — a chiropractor, mindset transformation coach at The Mindset Doctor, entrepreneur, speaker, author, business mentor, and husband. Listen to this episode to learn more: [02:04] - His backstory [04:34] - What made him read Tony Robbins' book at 16 [06:45] - How he approaches entrepreneurs who have a different mindset [07:58] - Books give you free access to mentors [09:58] - Dr. Justin on the speaking and coaching he does [12:00] - Comfort to Calling Summit [13:20] - Distinguishing between priorities and values [15:16] - How his faith impacts his actions [17:13] - How he helps people to create breakthroughs in their lives [20:13] - How Dr. Justin improves his significant relationships [22:48] - Women want to be pursued [30:09] - Discovering your why leads to your calling BOOKS MENTIONED: Awaken the Giant Within by Anthony Robbins Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Presentation Skills Course: The Audience Is NOT in Their Underwear! by Rory Vaden NOTABLE QUOTES: “Jesus didn't come to be served. He came to serve.” “You can get anything you want in life if you help enough other people get what they want.” “The business will come, the customers will come if you have a heart of service.” “Leaders read and readers lead.” “Through books, you have access to free mentors.” “You can get knowledge equivalent to a college degree just by listening to audiobooks and educating yourself on a daily basis.” “If you want more, you have to become more.” “It's not about what we can get out of life. But what impact can we make with our lives.” “The biggest reason people don't get what they want in life is the stories they keep telling themselves of why they can't have it.” “We are the product of our environment.” USEFUL LINKS: https://drjustinmoseley.com/ https://www.instagram.com/drjustinmoseley https://www.facebook.com/drjmoseley https://www.linkedin.com/in/drjustinmoseley https://twitter.com/DrJustinMoseley CONNECT WITH JOHN Website - https://thejohnhulen.com Clubhouse - https://www.joinclubhouse.com/@johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/ Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
Our guest today, Chris Haddad, sent shock waves through the copywriting world a couple weeks ago, with the launch of his much-awaited online training program called “The P.I.G. Method.” “P.I.G.” stands for “Punch in the gut” and I would say that's a fairly universal description of how Chris's copy in his video sales letters affects viewers. When you watch one of Chris's promotions, or read his copy, you go on an emotional roller coaster ride that's right up there with what you experience with a blockbuster Hollywood thriller. Chris does have a background in theatre and film. But his greatest accomplishments, I would argue, have come in the digital marketing space. Chris has created products and promotions for them which have brought in millions of dollars and caused quite a stir in the marketplace. However, The P.I.G. Method is the first time, as far as I can tell, that Chris has revealed his secrets of how he puts the promotions together. Which is something a lot of people have wanted to know for quite a while. On today's show, we covered Chris's experience with actually writing the copy for his promotion of The P.I.G. Method. That might seem ho-hum to you, but not to me. I've written copy for my own products, and I've always found it to be a challenge, since I'm the client as well as the copywriter. It's not impossible, but there are just some roadblocks to get out of the way. Chris, however, didn't have the same problem so many other copywriters have had. It was especially interesting to hear him describe his own writing process, and you might be able to pick up some valuable tips for yourself, writing any copy -- for your own products, or otherwise. Chris also gave us some new sneak peeks at a few of the gems inside his P.I.G. method.Download.
Feeling the creative juices run low this time of the year when it comes to creating content? FEAR NOT!!! In this episode, I'm throwing down 3 of my favourite go-to hacks when I feel unmotivated and uninspired to create content (yep, it happens to me too sometimes!). Psst. Want to get your paws on my 5 free e-copy lessons to instantly uplevel your copy game? 15-30 minutes everyday. That's all you need! Get it here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between. Subscribe now and be the first to hear new episodes every Wednesday.
In today's episode of the Profit Cleaners, Brandon Schoen is joined by his wife, Julie Schoen, a Copywriting Genius & Content Marketing Pro. As the founder of several successful digital businesses, she knows what it takes to take your business from zero to hero - and it all starts with how you talk to your audience. She has written email sequences and product descriptions for multi-million dollar FBA businesses on Amazon and has composed hundreds of landing pages and sales letters for the top entrepreneurs in the country. Julie Schoen's writing has been featured in the marketing for international wellness retreats, including several of her own, as well as yoga festivals, teacher training, and workshops around the globe. She is also the author behind 75+ eBooks and guides, as well as the founder of Clean Cut Copy.Listen in as Julie gives you tips for better communicating with your audience and the importance of writing great content for your brand! Highlights:[01:06] Getting to know Julie[04:49] Thinking of copywriting as communication[11:44] The benefit of swipe files in marketing and advertising your business[12:50] The biggest do's and don'ts of copywriting[16:28] The basic copywriting formula every business owner should know[21:22] Clean Cut Copy: What is it all about?Links:Website: cleancutcopy.clubJulieschoen.comLinkedIn: Julie SchoenFacebook: Julie SchoenInstagram: juliedankeschoen @cleancutcopy
Divine Bunch is a New Jersey native who relocated and fell in love with Elizabethtown, Kentucky. She has loved writing since she could hold a pen. She is a real estate website copywriter, primarily working with service-based business. She writes for groundbreaking entrepreneurs including Miriam Mckisi, a real estate investor and American Ninja Warrior, Sakina Bunch, a #1 best-selling author and industry leader in the holistic health space, and Ayisa Hayes-Taylor a renowned celebrity ghostwriter.She is trained in buyer psychology, ethical sales copy, and search engine optimization.She also proudly serves as the president of Explore Hardin Country, a nonprofit organization dedicated to marketing and educating small businesses based in Hardin County Kentucky.For today's episode we will cover: [00:00 - 8:09] Opening Segment.Getting to know Divine Bunch.Becoming a website copywriter.The role of a copywriter in real estate. [8:09 - 13:19] Getting into the psychology of the buyerCrash course about the buyer's psychology.How to connect with your buyer. [13:19 - 18:34] Focusing down on a niche and the complexity of online marketingAlways find a niche to focus on.Market research as a copywriter. [18:34 - 22:42] Tapping into the emotional side of real estateAppealing to the emotional side of real estate.Why you should put some personality in your website. [22:42 - 32:32] Setting yourself apart from the competitionLearning if someone is a logical based person by using split testing.Split testing, The secret to making great copy.Learning when to change your strategy.Optimum conversion rate. [30:32- 36:51] The importance of building a digital presence Getting a wider database by understanding great copy.Where to focus when building a brand.Never try to do everything. [36:51 - 39:39] Where to find copywriters for real estateThe various social media platforms to find copywriters.[39:39 - 40:55] On the horizon for Divine BunchCreating a larger networkBringing the best out of the clients[40:55 - 45:50] Closing segment.Final words from everyoneTweetable Quotes: “The mistake that I see all the time is that people constantly talk about what they have and what they offer, which is great, and it brings awareness to what you're selling or your objective of your website. But it's not by constantly talking about what you have, it's not connecting your reader to what's in it for them.” - Divine Bunch. SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing! Invest with us! Check out Blue Oak Investments Cody on LinkedIn, Facebook, and Instagram John on LinkedIn and
At some point in your copywriting career, you'll likely have a client that asks you to do a copy test. A copy test is a way for them to gauge whether or not you're a good fit for the job, particularly if they're hiring for a full-time job and want to find the best candidate for their role. That said, clients have many ways of conducting copy tests, whether it's a timed copy test, small project, or several projects. Some are paid and some are unpaid. So, how do you navigate copy tests while protecting and valuing your time? Nicki and Kate dig into all the options you have when faced with a copy test. Related Links What's a Copy Test? --------------- Get Free Copywriting Training here
Claire always dreamed of going into marketing and fell into a job in a completely different industry. While she loves her full-time job, she still held onto her dream of breaking into marketing. She decided to join the Comprehensive Copywriting Academy (CCA) in February of 2021, landed her first client three weeks after pitching, and now has a consistent workload from several clients. On this episode, Claire shares why building her copywriting business as a side hustle was the best path for her and how it puts her in a stronger position if she ever does want to leave her full-time job. She also shares crucial tips for time management that you'll want to hear, especially if you're also building your copywriting business alongside your 9 to 5! Related Links Building a Copywriting Business While Working at 9 to 5Can Copywriting Be a Side Hustle? --------------- Get Free Copywriting Training here