Podcasts about Copywriting

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In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) with low-maintenance visibility so you can get seen & paid on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl

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Is your email list just sitting there… waiting to hear from you?   This week on the Course Creation Incubator, I'm walking you through a simple, powerful new nurture strategy that helps you stay connected with your people, build trust over time, and gently guide them toward your offers.   You'll learn: ✔️ Why a nurture plan is essential—even if you've got a great offer ✔️ The 4 must-have elements every great nurture strategy needs ✔️ Easy ideas for staying consistent (without burning out) ✔️ How to repurpose what you already have to create weekly content  

BONUS EPISODE – We're excited to launch our latest, ongoing bonus episode series, Breaking In! ✨ This series, consisting of roundtable discussions about breaking into the live event industry, will highlight different perspectives, talk through challenges, and discuss tips for those beginning their careers in venueland.

If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service. This episode is for therapists in private practice who feel stuck, unsure what to say online, or worried that their words aren't landing. You'll walk away with a simple, soulful strategy for generating content that connects and converts. Plus, I'll walk you through how my Oracle card reading cracked open a new layer of insight into what your audience actually wants from you and how I turned it into value-packed posts. If you're over AI-sounding copy, if your Instagram posts aren't getting traction, or if you're not sure what to say in your emails or on your website... this episode is for you. Action step for a quick win: Ask yourself, “What is a lesson I've learned from a recent client session that others could benefit from?” Write down a single sentence that sums up the insight and then use it to create a relatable post. That's how you start creating copy that truly connects.

¿Te gustaría acompañarme dentro de una mentoría de copywriting? Entonces, dale al play escucha lo que podría ser tu próxima sesión.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

Marketing titan Perry Belcher joins us to share the secrets behind his transformative approach to digital commerce and e-commerce success. From pioneering A/B split testing before it became mainstream to crafting unique content through voice recordings, Perry highlights the entrepreneurial spirit that has kept him a step ahead. We chat about his early experiences in retail and manufacturing, examining how they shaped his current strategies and questioning whether his penchant for insourcing is a competitive advantage or a humorous quirk.   Our conversation takes a creative turn as we explore the magic behind copywriting and product positioning. With references to legendary copywriter Gary Halbert, Perry dissects the fine line between good and great copy, emphasizing the importance of aligning products with market demands. We further the discussion with insights into consumer buying behavior, revealing how emotional storytelling and status-driven motivations can powerfully sway decisions, while highlighting the art of cutting through the marketing noise to make an impact.   As we look towards the future, Perry ponders the sweeping changes brought about by AI and automation across industries. From workforce reductions driven by technological advancements to the socio-economic shifts towards universal basic income, his insights paint a picture of both opportunity and challenge. Throughout the episode, we underscore the importance of mentorship, ambition, and taking charge of one's destiny in a rapidly evolving digital economy. Get ready for a conversation full of wit, wisdom, and a glimpse into a future defined by technological transformation.   CHAPTERS    (00:00) - Marketing Evolution With Perry Belcher (10:48) - Mastering Copywriting Through Experience (15:32) - Market Positioning and Business Growth (28:00) - The Psychology of Buying Decisions (38:46) - The Art of Finding Mentors (44:42) - The Impact of AI on Business (48:34) - The Future of Automation in Business (58:55) - The Future of Economic Prosperity (01:08:24) - Cutting Through Marketing Noise for Success (01:18:13) - Empowering Action Through Taking Charge  

Dans cet épisode, je vous partage comment une simple formation en copywriting m'a permis de multiplier par 5 le chiffre d'affaires de ma page de vente, et comment vous pouvez appliquer ces mêmes techniques, même si vous débutez.Vous découvrirez :✨ Ce qu'est vraiment le copywriting et pourquoi ce n'est pas juste « écrire pour vendre »✨ Comment entrer dans la tête de votre prospect pour capter son attention et susciter l'envie✨ L'art de transformer de simples fonctionnalités en bénéfices irrésistibles (avec l'exemple du crayon qui ne roule pas)✨ Comment structurer vos pages de vente grâce à AIDA pour vendre sans forcer✨ Mes méthodes concrètes : sondages, lecture de commentaires Amazon et YouTube, analyse des retours clients✨ Pourquoi cibler un besoin précis est votre levier le plus puissant pour convertir✨ Comment utiliser les témoignages pour vendre la transformation, pas seulement le produit

In this episode, Simon Lader continues his insightful conversation with Evelina Kagan, a high conversion copywriter. They delve into the nuances of crafting compelling ad copy that not only captures attention but also drives conversions. Evelina shares her expertise on the differences between ad copy and email copy, the importance of understanding your target audience, and the key components of effective ad writing.Key Moments:Simon welcomes Evelina back to the podcast, highlighting her expertise in high conversion copywriting.Evelina shares her journey from creative writing to marketing copy, emphasizing her passion for storytelling and its impact on business success.Evelina explains how ad copy serves as the first touchpoint in a marketing funnel, while email copy targets existing customers.Evelina discusses the metrics for measuring ad performance, including click-through rates and return on investment.The conversation shifts to the differences in strategies for high ticket and low ticket items, emphasizing the need for more nurturing in high ticket sales.Evelina highlights that ads are just one piece of a larger marketing strategy, focusing on the importance of building trust and educating potential customers.Evelina shares common issues businesses face with underperforming ads and the importance of understanding customer pain points.Evelina discusses techniques for creating engaging hooks that resonate with the target audience and capture their attention.Evelina outlines the key components of an effective ad, including the hook, open loop, problem identification, solution presentation, and call to action.Evelina explains the process of A/B testing to optimize ad performance, emphasizing the need to test one variable at a time for accurate results.To learn more about Evelina Kagan please visit his Linkedin ProfileTo learn more about Evelina Kagan please visit her website.YOUR HOST - SIMON LADER      Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.    Get to know more about Simon at:     Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/      The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

With the rapid spread of AI, will there even be a future for copywriters? Both new and experienced copywriters are plagued by that same question. And it's a good question. Because there are plenty of solid arguments that go like this: With the rapid growth of AI, soon there won't be any need for human copywriters. And in some cases, that's 100% true. The good news is, there are also some powerful counter-arguments that say there will definitely be a need for copywriters, and still some great opportunities to make a lot of money. But there's a catch: If you want to survive, you're going to have to learn some important new skills that only the top-of-the-crop copywriters needed in the past. Culminating in one top skill that no AI will ever be able to attain. I've figured out what they are - the lead-up skills, and the one top skill - and I'm going to share them with you, in detail, today. Now I'll spend a lot of time mentioning my mentoring, and I just want to say it's not for everybody. You need to be more advanced than a beginner in your freelance copywriting career, or in your business. Most of my new clients are already at the six-figure level. I've found those are the people I can help the most, and they're also the people who can get an immediate return on their investment. So if you're interested, I do have one or two spots coming open by the fall. Please visit my website to read about the mentoring and then apply if this is something you really want to do. Mentoring with me: https://garfinkelcoaching.com Download.

"Meta Ads Agenturen fürchten die Wahrheit: Ihre teuren Strategien könnten mehr schaden als nützen. In dieser Episode von ECOM SECRETS enthülle ich kritische Geheimnisse aus der Praxis, die dir helfen, profitablere Werbekampagnen zu gestalten. Bleib dran, denn das wird deine Sichtweise auf Online-Marketing revolutionieren!" --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

In this episode of the Coaches Compass, Mike explains the Trust Funnel and why it's outperforming every other traditional funnel in the space. If you need help, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a uniquely powerful tool for communicators, marketers, and brands. But this isn't just a tool review. It's a masterclass in how to approach AI copywriting strategically. Daniel and Kerry explore a human-first methodology called the AI Sandwich, a practical framework for combining human creativity with AI efficiency. They tackle big questions about authenticity, originality, and prompt engineering, and show how to avoid the cookie-cutter feel that plagues so much AI-generated content. Highlights include: Why Claude's tone of voice and writing capabilities often outperform other models for consumer copy How to train Claude on your own style and get responses that reflect your brand's voice How to use Claude's Projects feature to build custom tools like tone checkers, newsletter editors, and interactive customer personas A breakdown of the AI Sandwich Methodology (Human → AI → Human) for crafting content that feels human, not robotic Techniques for fact-checking, editing, and sense-checking AI outputs to avoid hallucinations and blandness How Kerry uses Claude for marketing strategy, persona creation, positioning, and ideation Tips for integrating Claude with Gmail and calendar tools to improve time management and workflow efficiency This episode is packed with actionable ideas, whether you're a content creator, strategist, marketer, or business owner. You'll learn how to write better prompts, extract more value from AI tools, and remain fiercely authentic and creative in an age of digital automation. Key Takeaways: Train AI on your tone of voice to stand out from generic outputs Use Claude's extended thinking and reasoning models for strategic ideation Human guidance (before and after AI) is critical to compelling content Projects in Claude can act like custom GPTs tailored to your exact needs Staying human, thoughtful, and ethical is still your biggest advantage

Viele 7-Figure E-Commerce Brands kämpfen mit einem verborgenen, aber entscheidenden Problem. Was, wenn genau dieser Faktor den Unterschied zwischen Rekordumsätzen und Stillstand ausmacht? In dieser Episode von ECOM SECRETS enthüllen wir die essenziellen Strategien, die nur erfolgreiche Unternehmer kennen. Bleib dran, um das Geheimnis zu lüften! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell Like A Copywriter, build your low-maintenance recurring visibility strategy to sign new clients on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl

Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they're often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

After spending 17 years in education, Meredith Cooley decided to try something new: copywriting. She started Page and Purpose after the pandemic and leveled her experience as a teacher into helping ed tech companies craft their marketing. Finding success quickly in her new business, she wants to help other educators try copywriting with her new an online course “Classroom to Copywriting.”In this episode, Meredith and I discuss why she left teaching and jumped into marketing. She describes how she applied her teaching experience to copywriting, and the process of starting a business, Lots of helpful information in this one!For all links and resources mentioned in this episode, head to the show notes: https://www.educatorforever.com/episode143.

Did you like this episode? Dislike it? Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

In this episode of The Conference Room, host Simon Lader welcomes Evelina Kagan, a high conversion copywriter who specializes in helping entrepreneurs sell more digital products through strategic and engaging email content. Evelina shares her journey from a creative child to a successful copywriter, emphasizing the importance of storytelling and genuine connections in marketing. The conversation dives deep into the fundamentals of email marketing, addressing common misconceptions, strategies for effective communication, and the anatomy of high-converting emails.Key MomentsEvelina shares her background and how her love for creativity and business led her to become a high conversion copywriter.Evelina discusses the common struggles business owners face with email marketing, including feelings of overwhelm and disappointment.The conversation highlights the necessity of having a clear strategy behind email marketing efforts to avoid wasted time and resources.Evelina addresses the common belief that sending one email will lead to immediate sales, emphasizing the need for a consistent and strategic approach.Evelina shares her value-first approach to email marketing, suggesting a 3:1 ratio of value-based emails to sales-focused emails.Evelina explains how to identify a brand's voice and personality, using relatable examples to help clients articulate their brand identity.The discussion contrasts the approaches to writing cold outreach emails versus nurturing existing relationships through email.Evelina breaks down the essential elements of a successful email, starting with the importance of an engaging subject line.Evelina discusses how to personalize emails effectively without overusing the recipient's name, focusing on creating genuine connections.The episode concludes with insights on how to determine whether an email campaign is failing or simply needs more time to build momentum.To learn more about Evelina Kagan please visit his Linkedin ProfileTo learn more about Evelina Kagan please visit her website.YOUR HOST - SIMON LADER      Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.      Get to know more about Simon at:    Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/      The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

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When you turn a prospect into a customer, are you delivering and getting the most value you can? A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don't know what to say or how to say it. Our very special guest today aims to change all that. She's Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and pay attention: a 64% average open rate on win-back email campaign for marketing agency A 7.6% increase in article views over the last 90 days for personal brand A 20-30% average open rate on weekly marketing emails for marketing agency A 5% CTR on ads for local soccer academy business How does she do it? That's what we'll find out today. She's formally trained as a fashion designer, and has had experience as a freelance writer for magazines and digital publications. When covid struck, whe found herself in Melbourne Australia, stuck in the house under what she says was the worst lockdown protocol in the world. So to make the best of a bad situation, she dove into the world of digital marketing and her marketing career really started to blossom. Evelina likes sharing how she merges creativity with strategy, and why she believes email is the ultimate “business insurance” for any company or freelancer. Today she's going to tell us about her profitable approach to welcome strategies. But first, I'm going to tell you that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. You've had a lot of success with welcome email sequences for new subscribers that lead to sales. Could you describe one you've built? 2. What are the three most important rules you have when you put together a sequence like this? 3. What are the worst mistakes you see in welcome sequences that don't work? 4. When you're writing a single email in a welcome sequence, what advice would you give someone who's never done a welcome sequence before? 5. What was the most surprising reaction you've ever gotten to an email in a welcome sequence? 6. What advice would you give about subject lines and preview text? Could you give a couple of negative and positive examples? 7. Can you recommend any resources for people to learn more about putting together effective welcome sequences? Website: https://www.evelinakreative.com/ LinkedIn: Evelina Kagan https://www.linkedin.com/in/evelinakreative/https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreative https://www.instagram.com/evelinakreative/ Free email subject line swipe file: Downloadable PDF Free how to hire a copywriter guide: Downloadable PDF Download.

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode - 00:00 Overcoming the Fear of Sales Posts on LinkedIn00:47 The Misconceptions About Selling on LinkedIn05:30 Mindset Matters10:04 The Consequences of Avoiding LinkedIn Sales Posts14:09 The Non-Cringe Guide to LinkedIn Sales Posts17:03 Mastering Sales Copywriting Frameworks20:07 The Power of Copywriting in LinkedIn SalesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2

Watch the YouTube version of this episode HEREAre you a business owner looking for tips to create a stronger business? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux explores essential strategies for entrepreneurs, focusing on copywriting, productivity, and decision-making.Copywriting can be used as an advertising tool and can reel in business if done right. Using the Copywriting Playbook, Tyson shares some tips on how to use it effectively for a business. First  is to make a specific promise, then add a vehicle or method for that promise, move on to including a timeline and then finish by anchoring it with a number. What this does is show the individual looking at your business what you are going to help them achieve or what they will get out of working with you. It is a quick and catchy tagline that will entice the individual.Tyson also provides some tips on how a business owner can make effective business decisions. One tip is that you only need 51% certainty to make a decision. If you have a bunch of decisions up in the air and you don't know what move to make, if you are more than sure on which direction to go, follow it. Don't take more than 48 hours to make a decision on anything for your business. Another tip is to hire someone based on 3 questions: What specific result will this person own? How do they move the firm forward? Should this role be done in-house or outsourced? If you can answer these questions, you are ready to hire.Take a listen to learn more!2:18 Breakdown of effective copywriting strategies12:38 Tips for faster, more effective business decisions20:07 Harvard Business Review study on productivity34:16 How AI is changing job applicationsTune in to today's episode and checkout the full show notes here. 

Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary In this podcast episode, Brett Ingram discusses the essential role of copywriting in driving sales and conversions for entrepreneurs. He emphasizes the importance of understanding the audience, crafting compelling headlines, focusing on benefits rather than features, and creating urgency through effective copy. The episode also covers the significance of social proof, clear calls to action, and the need for testing and refining copy to enhance its impact. Chapters 00:00 Introduction to Copywriting and Its Importance 02:55 Understanding Your Audience for Effective Copy 05:49 Crafting Compelling Headlines 09:07 Focusing on Benefits Over Features 12:02 Using Concrete Examples and Creating Urgency 14:56 Leveraging Social Proof and Testimonials 17:48 Clear Calls to Action and Copy Structure 21:11 Testing, Refining, and Final Thoughts #copywriting #sales #conversions #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

In this episode of the Coaches Compass, Mike breaks down a very simple concept that is easy to understand but hard to implement. If you can follow through on this one thing, you will absolutely be successful with your business. If you need help, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Your firm's site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit down with content strategist and copywriter Ben Culbreath to unpack what your homepage is really saying—and why that message may be turning prospects or future hires away.   Ben shares field-tested ways to move a reader from “nice photos” to “let's talk,” beginning with a simple litmus test—searching for the word you—and a copy layout known as the F pattern. He explains how clear headlines, client-focused language, and specific calls to action guide visitors through services, culture, and career paths without forcing them to hunt for key details.   The conversation covers: • Positioning your firm through story instead of slogans • Using client interviews to surface authentic phrases that spark attention • Showing the how behind your work to add value and context to price discussions • Turning the careers page into a true recruiting tool that filters fit and boosts retention • Fresh alternatives to the tired “contact us” button that invite low-pressure conversations   Whether your goal is stronger pursuit support, a more magnetic talent funnel, or copy that simply reads like a human wrote it, Ben's advice will help your website start better conversations.   Listen now, then run his quick audits to spot exactly where small edits will create a major impact.

Happy Fourth of July to everyone out there, as I record this on the day before the 4th. For those in the US, this is the day that we celebrate our independence from the British. No offense to our British listeners. But to be fair, we are not alone in our desire to kick the British out. Nice to see that we could put that ugliness behind us. Now we are happy to closely monitor Royal Family news, refurbish British shows to suit our own tastes, welcome musical acts, and occasionally drink tea and have small sandwiches. For those in other parts of the world, hope you are still able to celebrate July 4th as a good day. I am preparing to once again teach my course on employee experience. One of the challenges of teaching a general class is that you realize how much you could cover and how much there is to talk about. Also, things are rapidly changing the world of work which needs to be considered and covered. Despite all of these changes, there are constants that exist which form the foundation of employee experience. We might think that the more things change, the more they stay the same. To be successful in any experience design effort, we have to keep the fundamentals in mind.On this episode of Experience by Design, I welcome Brian Kurtz to the show to talk about his career in direct marketing. But Brian is about more than just direct marketing. Turns out that he started out as a film critic and film editor, even doing film reviews for the New York Times. That led him to pursue a PhD in English at Idaho State University. While that didn't pan out, it did solidify his analytical approach to designing communications that resonate with target audiences no matter the method through which it is disseminated.We talk about all the changes that he has seen in his long career in direct marketing, including the changes happening today. We also explore how despair these changes, the fundamentals remain the same.  He describes his book Overdeliver, and how we need to approach business not as a revenue event but as relationship events. People are more than lists and segments. To be successful in breaking through the noise, we need to design messages and content that connects. And we talk about the biggest challenges with being a baseball umpire.

Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finally click into place. That's why Taylor & I are excited to invite you to something I know will create real momentum in your business. In this episode of Sell Like A Copywriter, listen to Taylor Smith & I yap about getting visible AND getting paid as a personal brand and business owner. ------------ Join The Stand Out & Sell Out Summit for Free Here! Here's what's included: → 45+ powerful sessions from vetted, experienced entrepreneurs → Mastermind-style prompts so you leave with action steps, not just ideas → Focused tracks on visibility, profitability, and personal brand authority → Real networking with other business owners doing the work It's 100% free to attend live. You can upgrade later if you want lifetime access or the full bonus bundle that has over $3,000 worth of courses, templates, softwares & live events (I recommend grabbing this ticket because you literally cannot purchase this anywhere else). Claim your seat here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Hast du schon mal darüber nachgedacht, wie viel deine Meta Ads wirklich kosten könnten? In der aktuellen Episode von ECOM SECRETS enthülle ich die 7 fatalen Fehler, die einem Online-Shop 100.000 € gekostet haben. Fehler #5 hat mich persönlich schockierende 50.000 € gekostet. Willst du wissen, wie du das vermeidest? --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

We're headed to “The District” for this episode to talk with Chanelle Grimm, Marketing Director for Monumental Sports & Entertainment (Capital One Arena, Eagle Bank Arena, and District E) in Washington D.C. We begin by talking about this year's EVMC and some of the takeaways from sessions at the conference in Atlanta before diving into an overview of Capital One Arena and Eagle Bank Arena. We talk about the venue's place in the market and the makeup of their marketing team. Chanelle tells us about their strategy around developing a voice for each venue, and fun unique concepts for approaching audio content for posts without risking copyright challenges. We talk about some of their artist gifts they have done as well as their series of fan activation photo booths where they recreate artist album covers or tour art. Learn how they justify budgets for activations and gifting by leveraging social to show digital ROI and proving earned media value off their investments. This episode is full of interesting discussions on managing small teams, pursuing exciting new jobs, maintaining excitement around the industry and so much more. Listen now and enjoy this look inside these venues located in our nation's capital.Chanelle Grimm: LinkedIn | EmailMonumental Sports & Entertainment: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Our returning champion is Sam Woods, who's been using AI for business in very big ways since 2016. That's a lot longer than most people, including me. And Nathan. And we're both big fans of AI for copywriting! But more important for today's show, we're big fans of Sam Woods! And last time he was here, Sam gave us some highly valuable insights and hands-on tips for using AI with copywriting. But over the past 10 years, Sam has also developed his own methodologies, training, and frameworks for building and growing online businesses in areas outside of copywriting. Systems. Automations. In ways you might have imagined on the surface, and ways you could not possibly have imagined. A refresher about Sam's background: He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing. Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives. He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.” And he's going to share a little bit of that massive store of wisdom with us today. So before we start the interview, let me remind you first that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. You've been talking about a mindset shift, away from prompts and more towards how AI can handle small or large portions of a business. Can you remember the first time when this became obvious to you, and what was that like? 2. For one of our listeners who's juggling client work and marketing, what would you say is the first place they should consider using AI to automate the business? 3. You said in a tweet that AI that really caught my eye that AI systems should run “24/7” like invisible staff. Could you tell us about one or more everyday tasks you've automated yourself that have made a major difference in your business? 4. What are some other ways to use AI that most people aren't thinking about? 5. Could you talk about the concept of migrating mindset from a “factory” model of business to a “neural network” model, especially when working with AI? 6. What's the biggest mistake you see people making when they start building business systems around AI? 7. Looking ahead two years, what are the best habits and knowledge our listeners can start to develop now so they're not behind the curve when AI takes over even more of the market? Sam's website: https://samueljwoods.com/ Other resources: https://bionicbusiness.com https://www.copywriting.ai/Download.

    In this magical conversation, my guest and I explore the intersection of spirituality, storytelling, and copywriting. We dive deep into the world of tarot, emphasizing the importance of intuition and aligned messaging in building a business that truly resonates. My guest has lovingly embraced the Queen of Swords approach in her copywriting—a blend of clarity, wisdom, and authenticity.    Meet Amanda Hornberger. Amanda's journey from the theatre taught her the power of storytelling, her time as a tarot reader showed her that intuition is a true superpower, and her work as a copywriter has revealed how aligned messaging can create deep, authentic connections. As the founder of Queen of Swords Copywriting, Amanda serves spiritual entrepreneurs by writing matchmaking copy that puts you in front of the people who truly need your services and builds genuine connections with your audience.    Amanda and I dish on:   - When you speak to everyone, you reach no one   - How specificity in messaging connects you with your true audience   - Outsourcing copywriting: Why and how   - Authentic writing vs.  automated content   - Tarot as a storytelling tool and a means to connect with your intuition   - Copywriting as matchmaking    This episode is all about using your intuition and aligned storytelling to create meaningful connections in your business.     Subscribe now so you'll never miss an episode and leave us a review! It really helps us know which content resonates with you the most.    Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.    Resources mentioned:    Take the Witchpreneur Quiz and discover which Feminine Magic is your Key to Financial Success. (https://bit.ly/witchpreneur-quiz)    Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)          Amanda Hornberger's Free Gift: Here is a link to a free mini-course on How to Build Desire with Your Marketing: queen-of-swords-copy.kit.com/desire         Join Amanda's mailing list: queen-of-swords-copy.kit.com/newsletter-opt-in     **Contact Amanda Hornberger via LinkedIn or https://www.queenofswordscopy.com/**    **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/** 

Willst du wissen, warum einige Ads wie ein Magnet Geld anziehen? In dieser Episode von ECOM SECRETS enthüllen wir das Geheimnis hinter viralen Kampagnen, die das Marketing revolutionieren. Entdecke konkrete Strategien, die Top-Marken nutzen – und erfahre, wie du sie sofort anwenden kannst. Verpass nicht die Insider-Tipps! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 39 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

In this episode of the Coaches Compass, Mike delivers a heavy dose of tough love and real talk to light a fire under you. This may not be well received if you have a hard time doing some honest self reflection. To get your head in the game, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I  break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions). You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don't want your content to fall flat. Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to earn. What You'll Learn: The difference between “fun to tell” and strategic stories How stories can help you plan, clarify, and position your business What makes a selling story and how to craft one How storytelling keeps you from killing the sale by being too pushy  Tips to use storytelling to connect with your audience's “before” picture Resources Mentioned: Cast the characters for your selling story From Story Telling to Story Selling: Tell your selling story Find your client's backstory Story-Driven Planning Workbook Podcast on Story-Based Strategy Work With Me: Need feedback on your story, landing page, or website? I offer personal video reviews so you can get fast, thorough, fluff-free feedback.  Click here to learn more and sign up. Connect With Me: Website: https://cathygoodwin.com Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on Apple or Spotify. It helps others discover the power of strategic storytelling.

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you're probably thinking:What do we do? In today's, bite-sized (but spicy) episode, we're diving deep into how leverage AI without losing your brand soul — and how to create messaging that actually makes people FEEL something. What You'll Learn:Why most AI-generated copy is... mid at best (and what to do instead)How to hook your audience in the attention economy and make them cry in the feelings economy (in a good way)The one-liner that defines “modern messaging” in 2025Practical ways to use AI for clarity (not creativity)The underrated rebellion move that's making brands unforgettable right nowHow to write sales copy that sells without sounding like everyone elseFeeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint

We're diving into a magically grounded topic that will help you shine even brighter online. We're talking about how to clearly and authentically explain what you do, especially if your work involves energy healing, intuitive insight, soul-aligned guidance, or other spiritual tools that don't always translate well to everyday language. If you've ever gotten that polite, but confused smile when you describe your offering, this episode is for you!Let's be honest, so many of us use very “woo” or “airy-fairy” language. Words like “vibrational alignment,” “quantum shifts,” “ light codes,” or “soul activations” are part of our daily vocabulary, but they can be mysterious or even alienating to those who aren't familiar with the spiritual path. In this episode, we'll lovingly explore how to bring clarity to our messaging without losing our magic. We'll walk through 8 practical ways to explain your offerings in a way that still honors your sacred work but also helps people actually understand and connect with it.

You've been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody's clicking. Nobody's buying. Your list is like a ghost-town. You're overdelivering education. You're dripping with value. You're giving people free TED Talks in their inbox…and never actually telling them how to pay you. In this episode of Sell Like A Copywriter, we'll look at how to turn your empty inbox into a conversion party. ------------ Apply for Inbox It Girl

In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy. It didn't stop there. Freud continued to rail against Adler until Freud's death in 1939. The details of the dispute are kind of technical and petty, and we won't get into them today. The effects, however, were massive: Because of Freud's opposition, Adler's work was suppressed for decades. And this is important. See, Adler had some powerful ideas that, decades later, have found their way into a number of well-accepted branches of psychology today – Cognitive Behavioral Therapy, Positive Psychology, Family Systems Therapy, to name only a few. Yet Adler's original work remains unknown to most people. Where this fits into copywriting is that some of Adler's core ideas are enormously useful. They can help you with big ideas, hooks, headlines, and understanding customer motivation at a deep level. Download.

In this episode of the Coaches Compass, Mike highlights the training that Coach Jillian did for The Collective on how she hit an $80k cash month with no sales calls or ads. If you understand the principles, you can re-create this success for yourself. To implement, start your 7-day free trial for The Collective.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Live from Atlanta – sit in with us as we talk with J Carter, the visionary Founder & Managing Partner behind ONE Musicfest, as we chat in front of a live audience at the 2025 Event & Venue Marketing Conference. We talk with J about what makes Atlanta special as he tells us about ONE Musicfest, the Southeast's largest multi-day urban progressive music festival, which has helped shape Atlanta's rise as a music mecca. We learn how he turned an idea which began with 3,000 attendees into one of the most impactful festivals in the country, now welcoming 100,000 attendees from all over the country and globe. We dive into marketing strategies behind building brand loyalty, launching new ventures and festivals, what venues can learn from the festival world, and explore his personal and professional journey. Hear J talk about some of his keys to success and various lessons learned along the way. Enjoy this fun episode packed with great insight and advice, featuring some audience questions, straight from a sold out EVMC in Atlanta, Georgia.J Carter: Instagram | LinkedInONE Musicfest: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Nick Lowe had a big hit on the top 40 back in the day called “Cruel to be Kind.” Interesting idea, but how about this one? “Kind to be Kind.” Now there's a novel idea. And it's the guiding principle of copywriter and agency owner Cath Reohorn, who has taken this philosophy to £1 million/month in revenues for her clients. So you don't have to do the math, that's about $1.3 million per month. Now, how does she do it? Today, on Copywriters Podcast, you'll find out exactly how. Now, back to the idea of “Kind to be Kind.” Cath's agency is called Kind Copy, and she defines the guiding principle this way: “Kind copy stands for not twisting the knife. This anti-cruelty stance isn't just an ethical standpoint. It's a tactical advantage for services where the client needs to be actively involved in their process (like coaching and consulting).” We'll dive deep into that in a moment. First, A little more about Cath and her business: She lives in Wales in the UK. She has a true family business, since it employs herself, her husband, her sister and 2 other team members. What's even more impressive, they grew with organic marketing to over £1m/month before she ever ran an ad. Here's what we asked her: 1. You have chosen as your niche high-end fitness businesses, and you've said you're bringing them about £1 million/month in sales. How did you decide to focus on that niche? 2. What are you doing in the way of copy and strategy for these clients that's proving most profitable? 3. Could you explain your philosophy of Kind Copy and give us a couple of contrasting examples: typical copy vs. Kind Copy? 4. Your approach is to use organic content to drive sales. Could you tell us a little about that? 5. You said in a LinkedIn post: "The best marketing isn't about manipulation... it's about CHANGE WORK." Could you talk about that? 6. How are you using AI to lighten the load and let yourself focus on what you're really good at and/or what you enjoy doing the most? 7. If someone were to start out in the agency business today, what are the first three things you would advise them to learn or do (or both)? Cath's website: https://kindcopy.co.uk/ Cath's social media links: https://www.x.com/kindcopy https://www.instagram.com/kindcopyuk/ Download.

In this episode of the Coaches Compass, Mike delivers some harsh truth about what it really takes to grow a business. Let this episode be your wake up call. To implement, start your 7-day free trial for The Collective.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Coaches Compass, Mike gives you the blueprint to booking more calls and making more sales in a simplified way. If you just follow the action steps outlined in this episode, you'll see an improvement in your business. To implement, start your 7-day free trial for The Collective.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner