Podcasts about Copywriting

Act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea

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  • 14,942EPISODES
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Best podcasts about Copywriting

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Latest podcast episodes about Copywriting

Copywriters Podcast
Instant Creativity Boosters

Copywriters Podcast

Play Episode Listen Later Jun 2, 2025


You can't fake it. It seems like you can't force it. But when creativity shows up at the right moment — your copy comes alive. Sometimes it's the difference between a flat headline and a breakthrough idea. Between a click and a sale. Between a promotion that falls flat and a control that blows the doors off. On the other hand, when it doesn't show up — that's when things get rough. Here's the thing, though. Creativity isn't magic. Oh, I know it seems like magic–especially when great new ideas spring up, seemingly out of nowhere. And sometimes you feel like only a magic trick—or a miracle—would save you, when you're stuck or going through a dry spell. But the truth is, creativity is something you can spark, pretty much on demand. All you need is the right tools. And that's what we'll talk about today. (Here are the 10 techniques we talked about.) 1. Get Moving — Walk, stretch, get your body moving. 2. Quantity Before Quality — Don't stop at the first idea. Write twenty-one. 3. Creativity on Demand — Build habits and rituals to trigger flow. 4. Totally Random — Use odd words or images to spark new ideas. 5. Talk, Talk, Talk — Say your pitch out loud before you write it. 6. Go Contrarian — Flip the script and challenge the norm. 7. Exaggerate — Push an idea too far to find something bold. 8. Swipe Outside Your Lane — Look in markets besides your niche for structures and angles. 9. Let Customers Talk — Check out customer feedback for phrasing and emotion. 10. Perspective Shift — Zoom out. Pretend it's not your project. Download.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Wie du mit diesem Trick (den fast keiner kennt) deinen ROAS 3x verbesserst

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Jun 2, 2025 7:34


Wusstest du, dass 80% der Werbung keinen echten Effekt hat? In dieser Episode von ECOM SECRETS enthüllen wir einen geheimen Trick, der deinen ROAS um das Dreifache steigern kann – und den nur die Wenigsten erkennen! Bleib dran, um herauszufinden, wie du das Potenzial deiner Ads endlich ausschöpfst. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Mind Over Macros
Coaches Compass: 7-Figure Scaling Secrets

Mind Over Macros

Play Episode Listen Later May 30, 2025 31:29


In this episode of the Coaches Compass, Mike breaks down the 3 layers that you need to scale your business as far as you want. Whether you want your next 10 clients or to scale to 7 figures and beyond.. you need these 3 layers to make it happen. To implement, start your 7-day free trial for The Collective.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Wie diese Ecom Brand von 1.4M auf 18M in 12 Monaten skalierte

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later May 30, 2025 8:25


Hast du dich jemals gefragt, wie eine Ecom Brand es schaffte, ihren Umsatz von 1,4 Millionen auf 18 Millionen Euro in nur 12 Monaten zu katapultieren? In dieser Episode von ECOM SECRETS enthüllen wir die brisanten Strategien und Geheimnisse hinter diesem Wachstum. Verpasse nicht die Insider-Tipps, die deinen eigenen Erfolg vorantreiben könnten! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Copymelo
Tipos de Ganchos | Estrategia de Copywriting

Copymelo

Play Episode Listen Later May 30, 2025 7:59


Estos son los tipos de ganchos que sí o sí tienes que poner en marcha si quieres mejorar la viralidad de tus textos persuasivos.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Bases del Email Marketing | Copywriting

Copymelo

Play Episode Listen Later May 30, 2025 11:07


¿Estás empezando en el mundo del copywriting? Hoy analizamos las bases que sí o sí tienes que tener en cuenta cuando estás escribiendo emails.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Beyond A Million
178: The Fastest Way to $10K/Month Writing Copy with Justin Goff - 8FE

Beyond A Million

Play Episode Listen Later May 29, 2025 70:02


Struggling to break through as a copywriter in the age of AI and shrinking attention spans? In this episode of Beyond A Million, Brad sits down with Justin Goff, a serial entrepreneur with a special talent for copywriting and email marketing. Justin has built four multi-million dollar businesses across various niches, including supplements, fitness, and copywriting education. He sold one of those businesses in 2017 and another in 2022. We explore how Justin's background as a copywriter became his greatest business asset, and why he believes copywriting is far from dead despite the rise of AI. He breaks down exactly how he trains people to go from zero to $10K/month writing copy and explains why most people miss the mark by ignoring customer psychology. You'll also hear what makes email so effective today, how Justin discovers high-converting hooks, and the unglamorous truth about exiting a company — twice. If you're thinking about freelancing, scaling a brand, or mastering email marketing, you'll get a ton out of this. Tune in!  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00:00 Intro 00:01:51 Are copywriters irrelevant in the age of AI?  00:06:35 The fastest path to $10K/month  00:09:17 From $1 million to $23 million in 3 years 00:19:33 Understanding your customers and studying the market 00:24:28 From 7 to 8 figures  00:26:05 Justin's exists  00:35:30 Margins, coaching, and messaging  00:40:54 When is the right time to exit your business? 00:44:53 Copywriting and selling through email  00:56:26 Email in the time of short attention spans  01:02:36 Different types of emails  01:06:29 Lifestyle design  01:09:16 Outro — Additional Resources:

Copymelo
Libros IMPRESCINDIBLES para APRENDER COPYWRITING

Copymelo

Play Episode Listen Later May 28, 2025 5:19


Estos son los libros que sí o sí debes leer si eres copywriter. Descubre las bases para aprender persuasión para tu negocio.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copywriters Podcast
Everyday Stories That Skyrocket Business, With Dumi Mabhena

Copywriters Podcast

Play Episode Listen Later May 26, 2025


For many people, actually doing a podcast is a lot harder than it seems. A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes." Here at Copywriters Podcast, we understand this, but to be honest, we just haven't done a lot ourselves to solve this particular problem. Not our jam. Our special guest today, Dumi Mabhena, has done a LOT to help podcasters at all levels of skill and experience. His own podcast is called Zimbawean Voices, and he's based in Washington, DC. Dumi knows, as Nathan and I do, that the effective use of personal stories is key to making a podcast work. And today he's going to talk about the enormous impact of everyday stories have on sales. He has founded businesses in multiple niches, including solar energy and student housing. Dumi is also the author of a children's book, Tuku's Dream. As for his work supporting other podcasters, Dumi and his business partner really tie the two things together pretty neatly in the headline on his website: We simplify editing so you can focus on Storytelling. So let's focus on the storytelling part first. Because while a lot of people want to start a podcast, EVERYBODY needs to tell better stories, and Dumi has some amazing and extremely practical insights about how you can use ordinary personal stories to have a massive positive impact on your sales. Why? One of several reasons is the tremendous connection they create between you and your listeners. In today's show, Dumi reveals five types of simple, authentic and surprisingly effectives stories that do not sell, but still build connection and trust with your prospects and can help you boost sales by a lot! Dumi's company, Shanda Studio: https://shanda.studioDownload.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Sollte man als Ecom Brand überhaupt noch zu einer Agentur gehen?

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later May 26, 2025 12:42


„Hast du dich je gefragt, ob eine Agentur der Schlüssel zu deinem Ecom-Erfolg ist oder ob du nur Geld verschwendest? In dieser Episode von ECOM SECRETS enthüllen wir die wahren Kosten – und Gewinne – einer Agenturpartnerschaft. Bereite dich auf überraschende Insights vor, die dein Business revolutionieren könnten!“ --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Copymelo
Negocio de Copywriting | Errores habituales

Copymelo

Play Episode Listen Later May 26, 2025 2:32


Analizamos los errores más habituales que se cometen al empezar un negocio de copywriting y cómo puedes evitarlos.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Mind Over Macros
Coaches Compass: Business Principles For Growth

Mind Over Macros

Play Episode Listen Later May 23, 2025 33:11


In this episode of the Coaches Compass, Mike breaks down the business principles that set a strong foundation for growth. This is not about learning some secret hack or strategy. It's about knowing how to ask the right questions to create momentum in your business.To make life easier on you and your business, Join The Collective here.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Build Your Copywriting Business
230. Copywriting Across the Country in an RV - Sarah's Story

Build Your Copywriting Business

Play Episode Listen Later May 21, 2025 50:01


This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. ⛰️ National parks.

Copywriters Podcast
Special Report–How AI Is Changing Copywriting

Copywriters Podcast

Play Episode Listen Later May 19, 2025


So a man says into his phone, “Siri, play Pizzetti's Rondò Veneziano.” Siri says, “Calling Roundtable Pizza.” Pretty frustrating, right? Well, that was what AI seemed like to me just one year ago. Especially when it came to writing copy. Completely out of the question. But that has changed, in a VERY big way. So for today, I've put together a special report on how AI is changing copywriting. This is a report from the field. What pro copywriters and business owners are actually doing with AI. And I'll give you a hint. What they're doing with AI includes writing copy, for sure. But it also includes a WHOLE LOT MORE than just writing copy. So to set the stage for today, a little over a year ago, we did a show on my 10 rules for mentoring copywriters and business owners. At the time, I was still a hard-core AI skeptic and I didn't think AI had any place in copywriting or content creation. So I didn't include anything about AI at all in that show, or in my 10 rules for mentoring copywriters. My reason was pretty basic: I was disgusted by the output I saw from AI at the time. Well, a year is a LONG time in the world of AI. Especially the last year! And since last March, I've completely changed my mind about AI and copywriting. In fact, to show you how far things have come… AI played a part in every single copywriting mentoring call I did last week. I'll tell you about those calls in the show, but let's take a whirlwind tour of some of the top developments in AI in my world since March of last year: Claude has come on the scene, which was pretty impressive. A couple of months ago, Manus came on the scene, which was even more impressive. In June, Nathan and I discovered what my old mentoring client Jason Parker was doing with his Copywriting Mastermind. We were both blown away and quickly paid to join. It's been a breakthrough for both us in many different ways. AI has become far more connected with the rest of the world over the last year. One example is ChatGPT's new search and Deep Research capabilities. You can get information you never would have imagined was available before. And that barely scratches the surface. The bottom line is that AI is not only here to stay. It's also got to become part of your business if you want to stay current. I'll give you some tips on key skills you need to develop. And we'll wrap up with a few things that HAVEN'T changed that much about copywriting, and probably never will, no matter how good AI gets. In the show, we talked about the AI Copywriting Mastermind. If you're interested in finding out more, I want you to reach out to our team member Deb. And, if what I said resonates with you about learning copywriting first and AI second, I have one spot opening up in my mentoring in the next month. You should read about it first on my website and if you think you qualify, go ahead and send in an application. It's there on the website. RESOURCES: For the mastermind, email Deb: deb@getmynovus.ai For mentoring, visit https://garfinkelcoaching.com Download.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
223.841 Kunden wollten retounieren wegen diesem Fehler

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later May 19, 2025 6:51


Stell dir vor, über 223.000 Kunden haben Retouren eingeleitet – und das wegen eines simplen Fehlers! In dieser Episode von ECOM SECRETS enthüllen wir, wie ein kleiner Schritt große Folgen haben kann. Bist du bereit, dein Geschäft vor unerwarteten Rücksendungen zu schützen? Bleib dran für essentielle Insights! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Mind Over Macros
Coaches Compass: Podcasting Growth for Online Coaches with Adam Schaeuble

Mind Over Macros

Play Episode Listen Later May 16, 2025 57:26


In this episode of the Coaches Compass, Mike is joined by Adam Schaeuble who runs the Podcasting Business School to help you start, grow, and monetize your podcast. If you have been considering starting a podcast or you currently have a podcast and want to optimize it so you can enroll new clients consistently, this episode is an absolute must-listen. Adam drops some serious gold on what to name your show, how to use each episode as a client magnet, and other tips that make podcasting a complete game-changer for coaches.Follow Adam - @podcastingbusinessschoolTo make life easier on you and your business, Join The Collective here.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
11 Jahre Meta Erfahrung & Kunden wie Uniqlo, RedBull | Interview mit Chris Erthel

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later May 15, 2025 109:07


Wie schafft es ein Branchenprofi mit 11 Jahren Meta-Erfahrung, Marken wie Uniqlo und RedBull zum Erfolg zu führen? In dieser Episode von ECOM SECRETS enthüllt Chris Erthel seine geheimen Strategien und die essenziellen Fehler, die du vermeiden musst. Bleib dran – das könnte dein nächster Wachstumsschritt sein. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 40 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Brandfetti
From 1 Client to 10 Clients - How Kate Mitchell Did it in Less Than 12 Weeks

Brandfetti

Play Episode Listen Later May 13, 2025 38:31


And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.   In our conversation we dive into: How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW Why understanding the objective of what you're writing is key What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there Expressing her personality authentically and how that helped her stand out   You can follow Kate personally here: https://www.instagram.com/sbceventsau   *Want to be my next success story?!* DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

Healthcare copywriting is a growing field where clinicians like Lauren Hermann are turning their medical expertise into powerful marketing skills. In this episode, Lauren shares her journey from medical speech-language pathologist to agency-owning copywriter, helping others succeed in the healthcare space through strategic communication.If you're a clinician considering a career pivot, struggling with private practice marketing, or looking to explore email marketing for healthcare, this conversation is tailor-made for you. Lauren breaks down the steps she took during a difficult telehealth career change, how she made her skills transferable, and what niches in copywriting for doctors and healthcare providers are most profitable.You'll learn how Lauren leverages storytelling, marketing psychology, and her clinical background to craft persuasive content that resonates—and how her agency now helps others do the same. She also shares how clinicians can transition from burnout to business owner, use AI in copywriting without losing the human touch, and even build a digital nomad clinician lifestyle under Act 60 Puerto Rico.Whether you're looking for a more flexible, fulfilling career or real answers on how to start writing copy that converts—this episode delivers insight, clarity, and a clear roadmap to get there.00:00 – Intro & Lauren's transition from clinical work02:15 – Why COVID sparked a career pivot03:55 – Transferable clinical skills in copywriting05:45 – Who hires healthcare copywriters & why07:10 – Why email marketing for healthcare is high ROI08:45 – Where blogs fit in & what's changing09:50 – Mistakes clinicians make in their marketing11:45 – Why clinicians are uniquely skilled for this13:30 – Using AI in copywriting the right way15:45 – How her husband (a radiologist) views AI16:45 – Building a digital nomad clinician lifestyle18:10 – Tax perks of Act 60 Puerto Rico20:15 – Mindset that helped Lauren pivot successfully21:30 – Where to connect with Lauren

Copywriters Podcast
Sam Woods, T.H.E. AI Copywriting Pioneer

Copywriters Podcast

Play Episode Listen Later May 12, 2025


One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he's our very special guest today. Sam has been in the game for nine years, while most of us haven't been there half as long. And I don't know of anyone who's been in it longer than Sam has. He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing. Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives. He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.” But more important to us, he's a seasoned and successful expert using AI for writing copy that gets results. Here's what we asked him: 1. What would you say is the most important thing about AI that most people in marketing and copywriting haven't really realized yet? 2. You got started with AI and machine learning so much earlier than most people. What caught your attention… why did you jump in so early? 3. What was using AI like for writing copy in the early 2000's, before ChatGPT came out? 4. Could you talk about what you've done for individual copywriters, copy teams, and large organizations regarding AI and copy? 5. What have you observed, with people who haven't worked with you, that copywriters are doing right when they use AI? What would you say they are doing wrong? 6.What's the best way for someone to get up to speed, or even just to get better, using AI for copywriting? 7. Where do you see all this going one, two, five years down the road? Sam's website: https://samueljwoods.com/ Other resources: https://bionicbusiness.com https://www.copywriting.ai/Download.

The Systems and Workflow Magic Podcast
(REPLAY) How to Write Copy That Connects and Converts w/ Emily Conley

The Systems and Workflow Magic Podcast

Play Episode Listen Later May 12, 2025 41:37


Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well, to share her 3-step system to writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection!✅For the full transcription + blog + all the resources/links mentioned, click HEREMentioned Resources & Links

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Diese Ad hat mir 3.460.600 € eingebracht

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later May 12, 2025 7:40


Hast du dich jemals gefragt, wie eine einzige Anzeige über drei Millionen Euro einbringen kann? In dieser Episode von „ECOM SECRETS“ enthüllen wir die Geheimnisse hinter einer bahnbrechenden Kampagne, die alles verändert hat. Bereite dich darauf vor, deinen Blick auf Werbung komplett zu transformieren – denn der Schlüssel zum Erfolg liegt direkt vor dir. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Mind Over Macros
Coaches Compass: Fix Your Lead Generation System

Mind Over Macros

Play Episode Listen Later May 9, 2025 33:10


In this episode of the Coaches Compass, Mike explains how to create a repeatable lead gen system. Most coaches say they want more leads but they don't actually have a data-driven, repeatable process for getting leads. They expect their clients to track data and be consistent and yet, they don't always follow those rules for themselves. This episode will break down how to generate leads consistently with a predictable system.To make life easier on you and your business, Join The Collective here.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Build Your Copywriting Business
228. She Quit Her Full-Time Job with Her Second Copywriting Invoice - Jenny's Story

Build Your Copywriting Business

Play Episode Listen Later May 7, 2025 41:41


Raise your hand if your background has nothing to do with copywriting. 

Adventures In Venueland
Joyce Leveston

Adventures In Venueland

Play Episode Listen Later May 7, 2025 46:25


We're back in the city that's so nice they named it twice, the financial capital of the world – New York City. On this episode we chat with Joyce Leveston, CEO of New York Convention Center Operation Corporation (NYCCOC), which oversees the Javits Center, one of the busiest convention centers in the world. Resting right on the Hudson River, on the west side of Manhattan, Joyce tells us about numerous features that make Javits Center unique. In addition to its expansive convention space, it also has a farm where they grow over 60 crops and a 6.75 acre green roof which serves as a habitat for 72 different bird species and houses nine beehives. We talk about what makes convention centers unique compared to other live event venues, and Joyce's passion for the convention side of the industry. We talk about her career path, from San Diego, Houston, Miami, Washington D.C., Boston, and then Philadelphia, before landing in New York City. Joyce explains what makes good hospitality, and how important it is to treat venues like your home and make them inviting for guests. This may be our first convention center specific guest, and you'll love it as it's packed with great advice, fascinating information, and fun stories.Joyce Leveston: LinkedIn | EmailJavits Center: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

North Fulton Business Radio
Brand Messaging with Kerry Fennell, The Writing Barn

North Fulton Business Radio

Play Episode Listen Later May 7, 2025


Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […] The post Brand Messaging with Kerry Fennell, The Writing Barn appeared first on Business RadioX ®.

Business RadioX ® Network
Brand Messaging with Kerry Fennell, The Writing Barn

Business RadioX ® Network

Play Episode Listen Later May 7, 2025


Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […]

The Copywriter Club Podcast
TCC Podcast #446: How to Use FB Ads to Grow Your Copywriting Business with Tara Zirker

The Copywriter Club Podcast

Play Episode Listen Later May 6, 2025 65:46


Can copywriters who run a service business attract good clients using Facebook ads? The short answer is "yes". Facebook Ads Strategist, Tara Zirker, is my guest for this episode The Copywriter Club Podcast, and she explained that not only can they use FB ads to attract clients, they may be able to do it for as little as $10/a day... and that could attract dozens of leads—more than you would need to hit six figures. Want to know how to do it? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Your Ad Kit (Tara's Newsletter) The Successful Ads Club The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Do you think of Facebook ads as a tool for growing your copywriting business? If not, it might be time to update your thinking. This is The Copywriter Club Podcast. This is not the first time we've talked about Facebook ads on this podcast. I think I keep coming back to this topic because I see so much potential here—both for our own businesses and for our clients' products and services. This is the kind of strategic skill that helps set some copywriters apart from most others. When you understand the ins and outs of driving paid traffic to your offers, you become imenselly valuable as a writer. And if you use these skills for your own products and services, you could create an almost endless pipeline of customers ready to pay for your help. But, for some reason, Facebook ads feels difficult. You've probably heard the same stories that I have of a creator who turns on ads and steps away for the weekend, only to wake up Monday morning to bill for thousands of dollars and no leads to show for the ad spend. This is something you probably can't set it and forget it, at least as you're gettinng started. I wanted to understand more about using ads and the analytics we need to pay attention to when we start using them to maximize our experience. So I invited Facebook ad strategist and founder of the Successful Ads Club, Tara Zirker, to walk me through all of this. We talked about how to scale a business with ads on a tiny budget… like $10 a day… what metrics you need to watch, what to test and what you can not bother with and a lot more. I've been on Tara's list for quite a while and really appreciate her approach for running ads to your business… and yes, this works for service businesses like copywriters and content writers. Tara is about to tell us all how to do that in this interview. Before we get to my interview with Tara, this episode is brought to you by The Copywriter Underground. If you haven't jumped in to see what the Underground includes, now is the time. It's guaranteed, which means you can join and if you don't find the resources you need to grow your business, just let us know and we'll refund your money. But I doubt that will be your experience because The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more and join today by visiting thecopywriterclub.com/tcu.  And now, my interview with Tara Zirker… Tara, welcome to the podcast. I'm thrilled to have you here, as I was telling you, right before we hit record. But before we get into all of this stuff around Facebook, Facebook ads and your expertise, just tell me how you got to where you are. How did you become the expert in Facebook ads?  Tara Zirker: Thanks so much, Rob. I'm so happy to be here and talk to your community.

fb pinterest underground copywriting fb ads playbooks tara zirker copywriter club podcast
Brandfetti
Shifts in the Business Landscape (and What Your Audience Needs Right Now)

Brandfetti

Play Episode Listen Later May 6, 2025 20:17


You've heard it before. There's a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.   (if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass ”3 secrets to writing words that do the selling for you in 2025”)

6-Figure Mompreneur Podcast
EP 429 | Why "I'm a bad writer" is a BS excuse

6-Figure Mompreneur Podcast

Play Episode Listen Later May 5, 2025 9:14


Think you suck at writing emails? You probably don't.In this solo episode, I break down why “I'm not a good writer” is just a belief holding you back—not the truth.I share the exact strategy I teach my clients to write emails that actually sell, even if writing makes you want to throw your laptop across the room.Bonus: it involves talking, not typing.If you've been agonizing over every word or hiding behind the idea that your emails have to be perfectly polished, this episode is the permission slip you've been waiting for.TAKEAWAYS:Email marketing isn't about writing like a novelist—it's about sounding like you and connecting with your reader.When in doubt, stop typing and start talking; transcribing your spoken thoughts can make writing faster and way more natural.Your emails don't need to be long or fancy—they need to be clear, focused, and action-driven.A compelling email includes: a conversational tone, one strong message, and a no-brainer call to action.RESOURCES: Visit the blog post that goes along with this episode for more resourcesIf you're ready to make writing emails feel easier (and actually profitable), that's exactly what we do inside Emails That Sell! This is Allison's email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Copywriters Podcast
Pre-Launch Traps to Avoid with Brenna McGowan

Copywriters Podcast

Play Episode Listen Later May 5, 2025


What's the opposite of a confident salesperson who makes it easy for you to buy? A nervous salesperson who jumps the gun and makes you want to run away! Today's returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences. Because besides the successful implementers, Brenna's she's also seen nervous copywriters and offer owners jump the gun all too often. And ruin their chances at having a successful launch down the road by spilling too much information too early on! Brenna believes there's a lot of misunderstanding of what a pre-launch does, as well as what it should NOT do. So she agreed to come back on the show and tell us today. Brenna's specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins. Perhaps the best advantage it gives you is it puts you front and center in your prospects' minds, and at the same time gets them eagerly looking forward to getting the full details about what you're going to launch. But a lot of people confuse what to do during a pre-launch and what to do during the launch itself. And that's what she's going to clear up for us today. Here's what we asked her: 1. What's the biggest difference between a pre-launch email and a launch email? 2. What is the role of the pre-launch emails? How do you know if something belongs in a pre-launch email versus a launch email? 3. You say one of the biggest mistakes in launch emails is educating too much. Why is that a problem? 4. Can you give us an example of how a case study email can go wrong in a pre-launch—and how to fix it? 5. How does something you learn in pre-launch affect your launch? 6. Why is it important to adjust your launch copy, based on what you learn during the pre-launch? 7. Let's say someone doesn't have time to write a full pre-launch. What should they do? Brenna's offer: Pre-launch calendar https://brennamcgowan.co/launchcalendar/ Download.

Mind Over Macros
Coaches Compass: 6-Figure Months Without Burning Out with Kristen Elizabeth

Mind Over Macros

Play Episode Listen Later May 2, 2025 46:30


In this episode of the Coaches Compass, Mike is joined by Kristen Elizabeth of Queens of Iron who talks about her journey from making $3k per month to reaching a revenue PR at $250k in one month. The best part of her story is that she's been able to still have a life, spend time with her family, and remove her identity from her business. This is a must-listen episode for any coach that's wanting to grow their business with quality of life in tact.Follow Kristen - @thefaithfilledceoStay up to date on Identity Bloom - youtube.com/@identitybloomCured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

The Law Firm Marketing Minute
Copywriting 101 for the Legal Marketers

The Law Firm Marketing Minute

Play Episode Listen Later May 2, 2025 28:33 Transcription Available


Did you like this episode? Dislike it? ✍️ Think copywriting is just about sounding professional? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to break down what legal marketers really need to know about writing persuasive copy. From overcoming lawyer-brain to learning how to sell with every sentence, this is your crash course in turning words into action—without losing your audience along the way.

Danny Clinkscale: Reasonably Irreverent
Kansas City Profiles Presented by Easton Roofing-A Special Journey-Christopher Ryan and "Discovery"

Danny Clinkscale: Reasonably Irreverent

Play Episode Listen Later May 2, 2025 39:57


The Kansas native and longtime Kansas City writer in numerous capacities has penned his first novel, "Discovery", an empathetic and engaging tale of aging, exploration, and friendship. A fascinating personal and artistic conversation.

Real Unicorns Don't Wear Pants
How to Get Seen, Paid, and Aligned AF with Amanda Hornberger

Real Unicorns Don't Wear Pants

Play Episode Listen Later May 1, 2025 53:01


Want to attract your unicorn clients with the story you already have? Oh snap!!! Another unicorn present coming in hot! Forbes featured seven figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals.Amanda is sharing how she helps her clients attract their unicorn clients with their story. Her copy is energetically aligned and ready to convert. You may be asking who the F Amanda Hornberger is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!Want to start closing more sales calls without being sleazy??? Get access to Sales Call Secrets

The Law Firm Marketing Minute
What Part of Your Copy ACTUALLY Matters?!

The Law Firm Marketing Minute

Play Episode Listen Later May 1, 2025 1:31


Confessions Of A B2B Marketer
LinkedIn Growth Hacks You Need in 2025 with Tom Hunt (UnF*ck My Startup)

Confessions Of A B2B Marketer

Play Episode Listen Later May 1, 2025 39:48


In this episode of Confessions of a B2B Entrepreneur, Adam Robinson, host of the UnF*ck My Startup, CEO of Retention.com & RB2B, and Pete Crowley, Head of Growth at RB2B, interview LinkedIn virality expert Tom Hunt, who shares his 7-step formula for achieving significant engagement on the platform (300,000+ likes and 175 million views), providing actionable advice on crafting compelling hooks, choosing effective visuals, and leveraging simplicity in writing, as well as strategies for driving business growth by engineering comments and avoiding the pitfalls of long paragraphs.

The Law Firm Marketing Minute
The Right Words Attract the Right Clients

The Law Firm Marketing Minute

Play Episode Listen Later Apr 29, 2025 2:56 Transcription Available


Creative Magic Club
Astrology for Business Success! How to Increase Sales Online in Taurus Season - 3 Copywriting Prompts for Building Trust with Customers

Creative Magic Club

Play Episode Listen Later Apr 29, 2025 34:09 Transcription Available


Are you feeling like your audience keep coming to you for inspiration but it's not leading to actual sales?  Are you sharing your heart in your content but feeling weighed down and disheartened that you're not filling your offers up? What if instead you knew exactly what to focus on in your brand storytelling to quickly build the kind of trust and connection that makes your people so CONFIDENT to pull out their credit cards and BUY your work?It's possible when you know how to focus your content using astrology for business success! If you're like most creators, just being able to publish SOMETHING is a major win, and putting in the extra thought and intention to make sure that content is actually landing with people is where you need support.  Good news is I've put together some timely copywriting prompts to guide you to the parts of your story that will instantly build that necessary trust and connection with your new clients. These 3 prompts tap into the themes everyone will be feeling this Taurus season, making your content irresistable to your audience by using astrology for business success. Whether you're feeling resistant to getting vulnerable online, or you've just been getting bogged down with overthinking what to write – you are going to LOVE this week's episode of the Creative Magic Club podcast where I break down and give you ideas to take these prompts to create money-making value for your audience using astrology for business success! Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.Message me the word MASTERMIND on instagram @sarahmacmagic for the full details. When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Check out the Freebies tab on my website: https://withsarahmac.com/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!

Brandfetti
The Truth About Showing Up Online (When You're Scared AF)

Brandfetti

Play Episode Listen Later Apr 29, 2025 13:58


I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.   Take a listen into this episode, where I dive into: The real reason you might feel creatively blocked (and it's not a lack of strategy) How perfectionism is the sneaky gremlin sabotaging your visibility 2 powerful questions to break free from limiting beliefs The simple mindset shift that changes how (and why) you show up online   *Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist*   *Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

The Law Firm Marketing Minute
Copywriting Isn't Fluff – It's Strategic Persuasion

The Law Firm Marketing Minute

Play Episode Listen Later Apr 28, 2025 1:50


Copywriters Podcast
High-Level Copywriting Insider Info

Copywriters Podcast

Play Episode Listen Later Apr 28, 2025


Wouldn't you love to have a confidential chat with a copywriter working at the highest levels of our business? Well, we can't provide the confidential part. This IS a podcast, after all, not a Signal chat. But today's guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part. Cain's client list includes real estate giant Grant Cardone, financial publishing giant Agora Financial, fitness and nutrition giant vShred… as just three examples. His experience spans infoproducts and ecom, low-ticket and high-ticket, long-form and short-form funnels. And we got him to come on to tell us what he's noticing at the cutting edge. Because his observations, when put into action, can mean more money in your pocket. But I wouldn't think of asking Cain a thing until I first reminded you that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Here's what we asked him: 1. Since you've got your finger on the pulse at a pretty high level these days, what would you say is the one big change in copywriting that most people aren't aware of yet? 2. How did you get started in copywriting, and how did you end up where you are now? 3. What have you noticed about e–commerce and how does this present opportunities for direct-response copywriters? 4. What's going on these days with long-form VSLs? 5. What are some modern sales formats that are working better than old-school long-form VSLs? 6. What are some simple testing strategies copywriters and marketers are using successfully? 7. Where do you see direct-response copywriting heading in 2025? To contact Cain: cain@cainsmith.com Download.

Mind Over Macros
Coaches Compass: You Need to Hear This

Mind Over Macros

Play Episode Listen Later Apr 25, 2025 18:56


In this episode of the Coaches Compass, Mike gives a heavy dose of real talk that every coach needs to hear. Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Build Your Copywriting Business
AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work

Build Your Copywriting Business

Play Episode Listen Later Apr 25, 2025 58:49


Build Your Copywriting Business
226. Using Copywriting to Catapult Her Content Career - Maile's Story

Build Your Copywriting Business

Play Episode Listen Later Apr 23, 2025 32:14


If you love writing, you're going to relate to Maile's story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles.  Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write things like email, webpages, and more. On today's episode of the Build Your Copywriting Business podcast, Maile is sharing secrets to successful pitching, plus offering her take on AI and what she's seeing with her clients. Whether you're already a writer or looking to (finally!) get paid for your writing, I know Maile's story is going to leave you feeling inspired. (Bonus: she shared some *spot-on* tips for setting boundaries to ensure she has time for what matters most: her family.) --------------- Mentioned in the Episode mailetimoncopy.comFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge Related Links What is Content Strategy? And How Is It Different from Copywriting?SEO Copywriting Guide for Search Result Ranking SuccessSEO Copywriting & Strategy 101: How to Write SEOEp 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand --------------- Get Free Copywriting Training here

Destination On The Left
425. Make Your Copywriting Magnetic, with Genevieve White

Destination On The Left

Play Episode Listen Later Apr 23, 2025 39:42


On this episode of Destination on the Left, I talk with Genevieve White, travel copywriting expert and Founder of Campion Comms & Coaching, about why there's so much important work that needs to happen before you ever put pen to paper when you're writing copy for your travel organization. Genevieve walks us through the customer journey, from the dreaming phase to planning and booking, explaining how your copy should meet travelers where they are, every step of the way. She also shares her favorite recipe for establishing a relatable and confident tone of voice and reveals how simplicity and clarity can make your words work harder for your brand. What You Will Learn in This Episode: How Genevieve transitioned from a career in education to founding her own travel and tourism copywriting business, inspired by the Ikigai method and life changes How to craft effective copy, including the importance of deeply understanding your customer persona before writing How identifying and narrowing your target audience can transform general copy into messaging that resonates and attracts your ideal clients Why aligning your copy with different stages of the customer journey—dreaming, planning, booking, and aftercare—is crucial for moving potential travelers toward action The value of clarity, simplicity, and using “you/your” to create relatability Practical ways to instill that confidence in your writing before you get going How clear calls to action and strategically repeating key messages increase engagement on your website Think About Your Dream Customer Genevieve emphasizes that before you ever set pen to paper—or fingers to keyboard—you need to get crystal clear about who you want to attract. Lots of businesses make the mistake of casting too wide a net, hoping to appeal to “everyone,” but in reality, being everything to everyone often means resonating with no one. Genevieve suggests creating a detailed customer persona that goes beyond simple demographics like age and gender. Consider the customer's travel style, values, preferred communication platforms, and even lifestyle details, such as shopping habits or their idea of a perfect day. As she says, “It's by speaking directly to that person that you can really elevate your copy and stand out.” Match Your Copy to the Customer Journey Not all copy serves the same purpose. At various stages of their journey, from dreaming to planning, booking, and post-visit, travelers need different kinds of information and inspiration. Dreaming Stage: Here, your audience is searching for inspiration. Use evocative, sensory language to paint a picture and create a little FOMO (the fear of missing out). Focus on what makes your experience unique and let your destination's personality shine. Planning Stage: Now, your customer wants practical information. Provide details in a clear, organized manner. Use bullet points and white space to make information easy to digest, especially for mobile users. Be selective and avoid overwhelming readers with too much detail. Booking Stage:  At this point, clarity and simplicity are key. Remove ambiguity and minimize unnecessary words. Make sure calls to action (CTAs) are prominent. Guide users smoothly and confidently through the booking process without distractions or confusion. The Recipe for a Great Brand Voice The most effective copy should feel like a conversation with a friend—relatable, personable, and confident. Brands often drift into a corporate or overly formal style that feels cold and unattractive. Use clear, simple language and write as you speak. Be mindful of corporate cliches in language, especially phrases like “we are passionate about.” Let people know about your expertise and offerings directly, by using simple phrases like “We do this,” or “Our experience includes…” A confident tone makes your brand more credible and helps your customer feel secure in choosing you. Genevieve recommends that if you're not feeling confident, don't write! Instead, get into a positive, empowered mindset before drafting your copy. Your energy will transfer to your words. Resources: Website: https://campioncopy.com/ LinkedIn: https://www.linkedin.com/in/copywritingfortourism/ Boldly Go: Confident Copywriting for Travel, Tourism and Hospitality: https://campioncopy.com/product/boldly-go/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Mind Over Macros
Coaches Compass: Speak Your Way to More Clients with Laurie-Ann Murabito

Mind Over Macros

Play Episode Listen Later Apr 18, 2025 48:31


In this episode of the Coaches Compass, Mike is joined by Laurie-Ann Murabito who helps coaches book more speaking engagements and develop their signature speech to grow their audience, nurture and build trust more effectively, and ultimately attract new clients. If you want to host nutrition seminars for gym, give talks in your local community, or simply want to develop your signature talk, this episode is for you!Visit www.speakandstandout.com for more infoCured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

All the Hacks
Become a 10x Better, More Effective Writer with Neville Medhora

All the Hacks

Play Episode Listen Later Apr 16, 2025 58:11


#223: Actionable tips to become a better writer—whether it's for work, business, or everyday life. We cover the biggest copywriting mistakes, essential skills for effective writing, the only copywriting formula you need to know, plus the tools and exercises (including AI) to sharpen your writing. Neville Medhora is the founder of Copywriting Course and SwipeFile.com. He's worked with top companies to help them craft high-converting copy to grow their sales exponentially. Link to Full Show Notes: https://chrishutchins.com/become-a-better-writer-neville-medhora Partner Deals NetSuite: Free KPI checklist to upgrade your business performance Notion: Try Notion AI free to automate tedious tasks and streamline your work Bilt Rewards: Earn the most valuable points when you pay rent Thrive Market: 30% off your first order of organic groceries + a free $60 gift Trust & Will: Get 20% off personalized, legally binding estate plans For all the deals, discounts and promo codes from our partners, go to: chrishutchins.com/deals Resources Mentioned Neville: X | Instagram Copywriting Course Swipe File ATH Newsletter Nick Gray's Friends Newsletter Calendly Writing Tools: Grok | Gemini Full Show Notes (00:00) Introduction (01:54) Why Effective Writing Is an Important Skill to Learn (03:23) Biggest Copywriting Mistakes People Make (06:50) Skills Needed to Be a Good Writer (10:15) Why Neville Recommends Reading Your Copy Out Loud (10:57) Tactics to Be Brief and Clear (14:13) The Importance of Revisions (19:42) The AIDA Formula: The Only Formula Needed in Copywriting (24:09) Ways to Get People to Respond to Cold Emails (26:17) Calendly Hack for Scheduling Meetings (27:33) Why Email Subjects Are Not as Effective as You Think (30:55) When to Use Direct Mail vs. Cold Emails (34:17) Tactics to Make Your Resume Stand Out (39:51) Why You Should Use Templates More Often (38:28) Tools That Will Help You Write Better (42:10) SEO 1.0 vs. SEO 2.0 (50:09) Exercises to Improve Your Writing (51:46) The Impact of Mastering Copywriting (52:49) Hacks to Expand Your Social Network (56:54) Where to Find Neville and His Work Connect with Chris Newsletter | Membership | X | Instagram | LinkedIn Editor's Note: The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. Learn more about your ad choices. Visit megaphone.fm/adchoices