Podcasts about Copywriting

Get my new book: https://bronsonequity.com/fireyourselfDownload my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflationJoin Bronson Hill on the Mailbox Money Show for a replay of the "Creative Real Estate Financing" webinar, diving deep into today's challenging market and the innovative strategies operators are using to scale, fund, and thrive despite liquidity crunches, maturing debt, and shifting sentiment. Panel:Cody DavisYoungest operator owning hundreds of units; shares his journey from zero-down seller-financed multifamily to scaling via owner relationships, 1031 exchanges into Class B/A assets, and current townhome development projects.Patrick GrimesFormer engineer turned alternative investing educator; discusses lessons from the subprime crash, non-correlated recession-resilient plays (private credit, small-balance commercial, healthcare/legal funding), and building a diversified, AI-insulated portfolio.Dallon SchultzCapital-raising expert and community builder; highlights trust-building via live property tours, assisted living cash-flow potential ($20–40K/month per home), business acquisitions amid the “silver tsunami,” and leveraging AI tools for scalable content and outreach.From seller-financed structures and HUD loans to debt funds, data-center equipment, assisted living, and AI-powered education systems, this session delivers actionable ideas for raising capital, protecting downside, and finding opportunity in distress. Perfect for both active operators and passive investors seeking creative paths to mailbox money in uncertain times.TIMESTAMPS0:39 - Welcome!1:44 - Introduction & Event Overview2:38 - Panelist Intros: Cody Davis, Patrick Grimes, Dallon Schultz4:48 - Current Real Estate Market: Liquidity Crunch & Pain Points5:12 - Cody Davis: Note Discounts, Tech Layoffs, Hotel Cash Flow Issues6:42 - Patrick Grimes: Bridge Debt Explosion, $1.2T Maturing Debt in 2026, Negative Equity8:50 - Dallon Schultz: Capital Calls, HUD Refi Strategy, Trust-Building via Live Tours11:40 - Cody Davis Origin Story: Seller-Financed First Deal, Scaling via Owner Outreach15:03 - 38-Unit Negative Cap Rate Deal & Refi Success17:01 - Patrick Grimes 1.0 to 2.0: Subprime Crash Lessons, Non-Correlated Alternatives19:13 - Dallon Schultz: ADU Flips, Live Property Tours (50% Conversion)22:48 - Patrick Grimes: Recession-Resilient & AI-Insulated Plays (Healthcare, Legal, Small-Balance CRE)25:28 - Cody Davis Current Strategy: 1031s into Class B/A, Townhome Development27:26 - Bronson: Modular/Manufactured Homes for Fire Recovery Areas29:51 - Dallon Schultz: Assisted Living Cash Flow & Business Acquisitions Opportunity32:26 - Patrick Grimes: Economic Warning Signs, Private Credit Focus36:08 - AI Disruption & Industry Impact Discussion37:51 - Dallon: AI for Content Scaling & Copywriting in Capital Raising39:52 - Bronson: ChatGPT for Grant Applications & Modular Homes42:37 - Q&A: Education Resources for New Passive Investors43:05 - Cody: Deals on Wheels Book Recommendation44:37 - Patrick: Passive Investing Mastery Series46:14 - Dallon: Cashflow Quadrant Book49:53 - Alternative Assets: Debt Funds, Data Centers, Oil & Gas51:04 - Cody: Asset Participation Agreements via ChatGPT52:27 - Patrick: Portfolio Pie Chart & Active Learning Advice55:42 - Connect with the PanelistsJoint the Wealth Forum: bronsonequity.com/wealthConnect with the Guests:Cody Davis:Youtube: https://www.youtube.com/@doingcodythingsyoutube/videosInstagram: https://www.instagram.com/doingcodythings/?hl=enDallon Schultz:Linkedin: https://www.linkedin.com/in/dallon-schultz/Copywriter GPT: Text "Chat" to 623-624-1190Patrick Grimes:Website: https://passiveinvestingmastery.com/Book: https://passiveinvestingmastery.com/bookEmail: info@passiveinvestingmastery.com#CreativeFinancing#RealEstateInvesting#CapitalRaising#SellerFinancing#AlternativeAssets#PassiveIncome#MarketOpportunities

These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin. I've always wondered how these chemicals are affected by copy, and how much it matters. So imagine my surprise when I discovered what our very special guest was doing! His name is Clive Cable, and he's not only written a book about this, he has a complete system to evaluate copy based on the neurochemistry the copy will cause, and the buying behavior that chemistry will lead to. The book is called Neurocopy, and it's the first systematic work I've ever seen that shows how copy stimulates certain chemicals, and how those chemicals make people want to buy. Clive is a trailblazer with his pioneering work. But I want to make it clear that he's not some ivory tower guy sitting in a white coat in a lab measuring blood levels of dopamine and endorphins with a clinical chemistry analyzer. No, Clive's one of us. He got started as a door-to-door salesman, offering home improvement products and services for as much as $25,000 a pop–and closing an amazing two out of every three people he talked to. He's also an experienced copywriter, and has generated over £40 million, which is over 50 million dollars, across 12 different industries. Clive also built a supplement company that generated £24,000 a month, selling products including colloidal silver, prebiotics and aerobic oxygen. All of which to say that nothing he says about the process of buying and selling is theoretical. He's lived it and he lives it. And he's a great salesperson! I can also say that after I read through his book, I started to feel the effects of cortisol, which is a feeling of high stress, right before high-stakes events, and the effects of endorphins, which is a feeling of relief and satisfaction, after those events ended well. There's a lot more to all this, as we'll find out today. Link to get Clive's new book, “Neurocopy” https://www.lulu.com/shop/clive-cable/neurocopy/paperback/product-w4qjdmn.html Download.

In this episode of the Coaches Compass, Mike goes into detail about some of the potential downfalls of scaling your coaching business and why revenue screenshots can be very misleading. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why "contrarian" creative wins. You will see a live demo of using Ojoy.ai (Project Papillon) to engineer a "Pattern Interrupt" ad from scratch, combining Human Intelligence with AI speed. This is not about funnel hacking; it's about using behavioral psychology to increase baseline sales (proven by my own 24-73% lift in daily customer data).

Humans vs. AI?! Marketing by Emma's Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

¿Decides tú… o ya lo ha decidido tu cerebro antes de que lo pienses?En este directo, Santiago Torre nos revelará las claves psicológicas que determinan cómo tus clientes (y tú) toman decisiones.Veremos cosas como:→ Tu mente te está engañando y tú piensas que no→ La decisión más racional está llena de irracionalidades→ Los sesgos cognitivos no son errores del sistema, es el sistema de decisión propiamente dichoConocer este tipo de conceptos te ayudará a entender mejor el proceso de toma de decisiones.Así podrás aplicar estos conocimientos para conseguir buenos clientes y mejorar tu proceso de ventas.Por cierto, ya he abierto mi agenda para dar charlas y conferencias para eventos y equipos de ventas. Aquí tienes toda la informaciónY aquí puedes conocer los servicios de mi patrocinador de esta temporada:El mejor hosting en español

Join us where the wind comes sweepin' down the plain as we journey to Oklahoma and chat with Lucy Albers, Director of Marketing & PR for Paycom Center, home to the Oklahoma City Thunder. With plans in motion, we dive into talking about the new arena coming to OKC in 2028, its unique design, and what to expect from the exciting addition – which is slated to open the same year the city hosts two Olympic events. We talk about the success of the Thunder and how the venue not only hosts the NBA team but also their G League affiliate, the Oklahoma City Blue. Lucy breaks down her team, which oversees marketing and PR for all non-Thunder events. We talk about how Lucy began her career in Sioux Falls, South Dakota wanting to be a music writer and help people discover bands and how that evolved into writing gigs with magazines and bands and her first experience at a venue, where she cut her teeth. We learn about her background on the ticketing side which eventually moved to marketing and led to her current role in OKC. Lucy talks about her decision to become a Solo Mother by Choice and how she balances work and home life while also offering support for others considering the same choice. Enjoy this fun episode packed with lots of interesting experiences and great career tips.Lucy Albers: Facebook | Instagram | LinkedInPaycom Center: Facebook | Instagram | X/Twitter | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

If you've ever wondered how to get paid for the true value you bring to a company through campaigns they run year after year – and long after you write the initial copy → you need to hear from one of the GOATs, Kim Krause Schwalm. In this case-study-style episode, Kim lets us in on what went on behind the scenes as she grew from an in-house employee to a highly successful and sought-after copywriter in the industry, sitting in rooms with people like Eugene Schwartz and other greats. Not only that, but Kim walks us through her personal methodology for testing ‘controls' and trying to beat your own copy - ultimately increasing the value you bring to the table with every client who hires you.   If you're a copywriter curious about how to negotiate royalties into your contracts and get paid on a whole new level, this episode of the Freedom Found Copywriter Podcast is an absolute must-listen.   Tune in To Learn: What a ‘Control' is in Copywriting and why you should be testing yours asap How to negotiate royalties with big & small clients The best way for Copywriters to get hired, even in the face of AI How Kim Krause Schwalm mastered her craft, client relations, and career as a copywriter   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get Kim's limited-time deal → Save 60% on Kim's Top 4 Trainings for Copywriters UNTIL MARCH 31, 2026 MIDNIGHT PT >>> Use code SAVE60 here: https://kimschwalm.com/training/  This includes 60% off: Million-Dollar Controls & The Get Dangerously Good Copywriting System and more! → Learn more about Kim's Trainings here: https://kimschwalm.com/training/    Connect with Krystle: → The KC Website: https://krystlechurch.com/  → Juno Membership for Copywriters: https://krystlechurch.com/Juno  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

We're really at a crisis point for a lot of marketers. It's not just that ads keep getting more expensive. It's that it just gets harder and harder to get and keep prospects' attention. And with everything being engineered and optimized by AI and CRO, stuff ends up looking more and more the same. And that only works against you. You know you need to stand out–but how? Well, the best way to get and keep attention is, and always has been, a story. But how long is a story? I mean, a Hero's Journey story can take hours. And even the type of compact tales I introduced in my book The Persuasion Story Code can take two to three minutes. That's not very long, but at a time of shrinking attention spans, it's still too long. Now, you can try using outrageous hooks. But in addition to shrinking attention spans, you're also fighting against rising levels of skepticism and outright distrust. If you say something that gets attention but just isn't believable, you're still sunk. So, what would be ideal to solve this problem? It would be a persuasion story you could tell in 15 or 20 words. Impossible, you say? That's what I thought until I really started working on it. One of my clients, Ari Nirsissian, helped me quite a lot in the development of my thinking and writing of these new kind of attention magnets, the one-sentence microstory. It really is a story. It really is persuasive. And it really is short! Just the right size for today's attention spans. Today I'm going to show you, step by step, how I developed three of them… and how I combined them into one electric three-sentence paragraph, which takes less than a minute to read out loud. Resources: To find out more about my book The Persuasion Story Code, check out this link to the Amazon page: https://www.amazon.com/dp/B0CFD2KXNQ And to find out more about my coaching for experienced copywriters and business owners, go to: https://garfinkelcoaching.com Download.

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and […] The post 420: The Truth About AI Writing from Copywriting Legend Bob Bly first appeared on Persuasion by the Pint.

In this episode of the Coaches Compass, Mike shares what most coaches are getting wrong with their messaging and how to fix it. After hosting an entire workshop on messaging, it became very clear why so many coaches are missing the mark and struggling to attract high quality leads. Once this messaging shift happens, you'll notice a huge difference in your lead quality. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Scaling Japan Podcast, we explore the world of copywriting in Japan, a critical but often misunderstood part of doing business in the Japanese market.We're joined by Yuji Kobayashi, CEO of Kakusha and lead Japanese copywriter for Scaling Your Company, and Asama Toyozawa, CMO of AI Market with past experience at global firms like Spotify and Taboola.Together, we unpack why trust-based messaging, tone, and phrasing are essential for success in Japan and how Western-style copywriting can fall flat if not localized properly.From dissecting campaigns by brands like Nike Japan to understanding how language and psychology influence consumer behavior, this episode offers practical tips and cultural insights for businesses targeting Japanese customers.Whether you're a founder, marketer, or localization professional, this is a must-listen episode for creating Japanese copy that converts.

¿Alguna vez te has preguntado qué es el copywriting? Lo analizamos paso a paso para que puedas tener resultados. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

When self-doubt is loud, it's hard to tell whether discomfort is fear or intuition. That's why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut. We're talking about how to trust your instincts both when you're writing copy and when you're deciding to take on a client.  The line between resistance and gut instinct can be tricky. So, let's make sure you have a path for recognizing the difference. ------------------------------ Mentioned in the Episode Ep. BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting ClientHow to Price Copywriting Services: By the Minute? The Hour? The Word?Ep. 163: Are Your Copywriting Prices Leaving Money on the Table?Ep. 76: Red Flags Copywriters Need to Look for in Clients Related Links Fight These 10 Fears with a Systematic Process --------------------------- Get Free Copywriting Training here 

AI can be an incredible business tool - but if you're not careful, it can quietly make your content sound just like everyone else's. In this episode, Kendra shares her honest experience of relying heavily on AI after becoming a mom, why she pulled back, and the growing backlash against obvious AI-generated content online.She explains why copy-and-paste AI writing is hurting brand trust, how audiences can instantly spot robotic messaging, and why your opinions, personality, and lived experience matter more than ever. You'll learn how to use AI as a support tool without letting it dilute your voice, your authority, or your connection with your audience.If you want to stand out in a sea of generic content and build a business that still feels human in the age of automation, this episode is your wake-up call. What We Cover in This Episode:The real challenges of balancing life and business while using AIWhy AI content is everywhere right now and why people are starting to push backThe uncertainty around what AI means for the future of coaching and online marketingHow using AI the wrong way can actually hurt your business and credibilityWhy AI should support your opinions, not replace your voiceHow to train AI tools and properly edit what they produceSmart, ethical ways to use AI in your content creation processWhy your humanity is still your biggest advantage in the age of AI  Resources mentioned:Ep. 314: What Does NOT Work on Social Media Anymore (and what does in 2026)Apply for HCA: https://go.kendraperry.net/apply-hca  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Today's show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients. We have a very special returning champion on the show today, Dr. Harlan Kilstein. He has just released a book called Value-Based Copywriting. Originally presented in a $997 seminar, this material has changed the lives and of course careers of some very fortunate copywriters. This book solves the problem faced by thousands of copywriters–not getting paid for what their work is worth. Harlan is a renowned entrepreneur and copywriting expert known for his innovative approaches in marketing, mindset, and personal development. With decades of experience at the intersection of psychology, persuasion, and business strategy, Harlan has built a reputation for helping individuals and companies unlock explosive growth through compelling communication and breakthrough thinking. He's also a former educator with a doctorate in education. And, Harlan's a very successful copywriter himself and an expert in NLP (Neuro-Linguistic Programming) and hypnosis. He'll bring all of this, and more, to bear today. So you may want to take notes while you're listening to today's podcast. Lots of money-making information you will be able to use immediately. Harlan's new book: Value-Based Copywriting: https://www.amazon.com/dp/B0GCCR64DC My book The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ Download.

In this episode of the Coaches Compass, Mike goes into detail about why so many coaches are crushing with monthly workshops right now. No surprise, it starts with dialed in messaging. This episode will explain how to generate new clients each month with a simple process. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Hey Fam! Today I'm talking about a skill that most people skip... and that's a BIG mistake. This is Fonzi BTW hijacking the show

Curious what copywriting trends are actually worth paying attention to in 2026? With AI tools everywhere and everyone yapping about what you "MUST" do on social media, it's hard to know what's real advice versus what's just noise. And I'm so tired of all the noise.That's why, in this episode of Talk Copy to Me, I'm joined by four other experienced copywriters to share our 2026 copywriting predictions with you. We're not just guessing here; we're recognizing patterns from our actual client work and what we see people sharing on social media.You'll hear from Rebecca Tracy, Courtney Fanning, Hannah Plourd, Sam Burmeister...and me, of course. We're talking about the rise of done-with-you offers, why AI-written content is making people cringe, how POV and voice are becoming non-negotiable, the return of long-form content, and the role of bonuses in sales. Plus, I'm sharing why I think FAQs are about to have a major moment.This is not an episode you want to miss!______________________________________________EPISODE 178.Read the show notes and view the full transcript here: https://erinollila.com/copywriting-predictions-for-2026/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Pull up a chair as we head to "America's Farm to Fork Capital," Sacramento, for a special in-person episode with James Rasmussen, VP of Arena Programming at Golden 1 Center. Our hosts sit down with James in the Sacramento Kings podcast studio and dig into what makes the city special and things to look forward to for those coming to the Event & Venue Marketing Conference in June. Fresh off a venue tour before recording, we talk about the many features of the arena that make it stand out – including being 100% solar powered and the importance of the solar panels on the roof, giant window walls that can open to cool the venue with the delta breeze, sourcing 90% of their food and beverage from within 150 miles, LEED Platinum Certification, and so much more. We talk through the building's evolution as it approaches its 10th anniversary and their emphasis on designing for the future. We chat through James' career history from working as a security guard at Bob Dylan's house while in college at Pepperdine University to his entry into live events with Arena Network, and many shows and tours he worked on along the way. There's nothing like recording these in-person and you're sure to enjoy this special episode live from halls of Golden 1 Center.James Rasmussen: LinkedIn | EmailGolden 1 Center: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Life must have been at least a little frustrating for our Old Master on today's show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must have constantly run into resistance along the way, since so many of his ideas were ahead of their time. Walter Weir was born in 1909 and he died in 1996. He published a couple of books which are nearly impossible to find today. Maybe the publisher, my old employer McGraw-Hill, took them out of print quickly because the ideas were so far ahead of their time that they didn't sell very well. I don't know. What I do know is I was fascinated by his ideas. Here are 5 takeaways from an exploration of Weir's writings and thinking, from today's show: 1. Write copy that you truly believe, because people can feel it when you don't. When you don't believe it, your reader won't either. And if your reader doesn't believe it, they won't buy. 2. Use words that people can FEEL as well as merely understand. Forget about clever word-plays. Say stuff they can feel in their bones. 3. If you've got a group going over the copy, write the copy yourself. By yourself. Just you. While a committee can review, only one voice can lead. 4. Forget about features and benefits. Instead, present a description of something someone would feel good about using. People don't tend to buy just to HAVE something. They buy to FEEL something. 5. Cut everything that doesn't sound like something a real person would actually say. Because unless it sounds like a human, it won't reach one. Download.

We marked the beginning of 2026 with a free panel discussion between people from different backgrounds, nationalities, and career paths to discuss the questions we get most about launching and building copywriting career: What are the mistakes beginners make when they go looking for their first job or client? Should you go to portfolio school? Should you get a degree in mass communications? How do I build a portfolio as a newbie? Has AI killed this opportunity?

In this episode of the Coaches Compass, Mike goes into detail about business growth and how it can look different than you expect. It doesn't have to include doing more or grinding harder. It can actually mean simplifying and doing less. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

If you're using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this, {{ subscriber.first_name }}. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the brilliant copywriter and AI expert Amber Smith is back, sharing all her knowledge around the ethics of AI. Two of the biggest concerns when it comes to AI are: 1. Energy and water consumption 2. Plagiarism Amber is sharing key information about both of these, including tips for lowering and limiting your consumption, plus some really mind-blowing facts around plagiarism. One of the biggest things I learned? You can not copyright AI-generated content in the U.S.

How do you write emails that appeal to people who will actually buy from you? Not just people who reply with kind words. Not just people who say they enjoyed your email. But people who are ready to take action and spend money.Most email marketing creates goodwill, not sales. And while goodwill is nice, it does not pay the bills.There is a very simple switch you can make in how you write your emails that changes this completely. Once you understand it, your emails start producing sales naturally, without feeling pushy or awkward.This approach works no matter what you sell. It works for online memberships, coaching, singing lessons, cookery programs, and even very niche offers like online tap dancing memberships or dementia support coaching.The key is understanding how people move toward a solution.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If...

Everyone thinks AI-generated social media content sucks. And usually, they're right. But not for the reason you think. The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics). But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own. So today, I'm going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or sounding like lame AI. IN THIS VIDEO: We look at the "Significant Objects" experiment (where a $1.49 object sold for $197.50 just by adding a story) and then use Ojoy to replicate that effect for your business. We also find two completely different pieces of content (one about a Universe Guru and one about Copywriting) and we use oJoy to turn them into stories. Anyway, here is how we will use AI to find the stories... and turn them into authority content: Step 1: The "Significant Objects" Logic. We review the data (Motista Study & Hill Holiday) that shows why "Stories" can potentially increase customer Lifetime Value (LTV) by 306%. If you are selling based on features, you are losing money. Step 2: Finding the Stories (Project Papillon). We use AI to scour the internet for "weird and interesting" success stories relevant to your niche. Note: We don't write them yet. We just find the "Source Material." Step 3: The "AI + HI" Formula. This is the secret sauce. We don't just let AI vomit out text. We apply "HI" (Human Intelligence) to bridge the gap between the story and the lesson. This prevents your content from sounding generic. Step 4: The "Voice Clone" & Repurposing. We train the AI on your past posts so it mimics your syntax and tone perfectly. Then, we turn that single story into a LinkedIn post, a Video Script, and a Carousel... in seconds. If your content feels like a grind, this video shows you how to fix that.

Co-founder of Conversion Factory, Zach Stevens, rejoined me on Ditching Hourly to give us an update on how he's growing his subscription SaaS marketing agency in year 3. Links We MentionedConversion Factory WebsiteZach's partner Corey, on XThe Superstruct Manifesto by David GuttmanThe "If You're Such An Expert" Ditcherville ComicChapters(00:00) - Introduction and Welcome (00:10) - Zach's Business Journey (01:19) - Conversion Factory's Growth (02:26) - Subscription Model Insights (04:04) - Hiring and Team Expansion (08:32) - Training and Onboarding (20:48) - Client Management Strategies (30:00) - Client Frustrations and Communication Strategies (31:04) - The Inefficiency of Phone Calls (33:19) - Setting Client Expectations (37:05) - AI in Copywriting and Design (45:53) - Subscription Model Benefits (54:49) - Final Thoughts and Future Plans ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Dime qué piensas del episodio.Isra Bravo es el mejor copywriter de habla hispana.Fue disléxico, cargó camiones, cavó zanjas, escoltó strippers y durante mucho tiempo tuvo todo para no salir adelante… salvo una cosa: la capacidad de usar las palabras para hacer que pasen cosas. Hoy manda un email diario que leen miles de personas, ha construido un negocio millonario sin redes sociales ni postureo, y defiende una idea tan incómoda como poderosa: vivir es vender y vender es vivir. Hoy Isra y yo hablamos de su historia, de su filosofía brutalmente honesta y de la técnica real del copywriting que no se enseña en cursos: cómo contar historias que conectan, cómo vender sin pedir permiso y por qué dominar las palabras puede cambiar —literalmente— tu vida.Por favor ayúdame y sigue Cracks Podcast en YouTube aquí."La mayoría no fracasa por falta de talento, fracasa por miedo a incomodar.”- Isra BravoComparte esta frase en TwitterEste episodio es presentado por Hostinger la plataforma que te permite tener un dominio y crear tu página de internet usando inteligencia artificial y por Laboratorios LABBE, el laboratorio médico que ofrece una amplia gama de análisis clínicos, recolectados de forma segura en la comodidad de tu hogar.Qué puedes aprender hoyCómo vender más sin caerle bien a todosCómo diferenciarte en un mercado saturadoCómo construir autoridad sin parecer arrogante*Este episodio es presentado por HostingerTengo más de 50 dominios registrados. Sí… cada vez que se me ocurre una idea de negocio, lo primero que hago es asegurar el dominio.Porque para mí, una idea sin dominio… es como una empresa sin nombre.Y es que hoy, si quieres ganar dinero en internet, necesitas una página web.Con el plan Business de Hostinger tienes acceso una herramienta de inteligencia artificial que construye el sitio por ti. Solo escribes dos o tres líneas sobre tu proyecto… haces clic… y listo. Después lo puedes editar con funcionalidad de arrastrar y soltar.Y por si fuera poco, ¡también tienes un dominio gratis!Por escuchar Cracks, Hostinger te regala 10% de descuento si vas a hostinger.com/cracks y usas el código CRACKS*Este episodio es presentado por LABBE¿Sabías que ahora puedes realizarte estudios de laboratorio sin salir de casa u oficina? Ya sea que necesites hacerte análisis por instrucción médica o simplemente para monitorear tus biomarcadores buscando un mejor desempeño, Labbe ofrece una amplia gama de análisis clínicos, recolectados de forma segura en la comodidad de tu hogar.Desde realizarte un perfil de salud general o pruebas específicas, su equipo de profesionales garantiza un servicio de alta calidad y resultados confiables.Para ti que escuchas cracks LABBE te regala 10% de descuento al solicitar tus estudios en labbe.mx usando el código: CRACKS” Ve el episodio en Youtube

If you're involved in copywriting in any way, you know right now we're at an inflection point. Things have been changing fast over the last two years, and show no signs of slowing down. People who hire copywriters tell me it's harder than ever to find a good one… yet people who write copy for a living, many of them, tell me it's really hard to find good-paying work. There's clearly a disconnect. AI has a lot to do with it. The very definition of what a copywriter is, and what a copywriter does, seems very much in flux. Today I want to suggest five copywriting goals for 2026. These are based on how I was able to help my own mentoring clients solve problems and develop their marketability over the past 12 months. I work with established copywriters and business owners who use direct response, and what I helped them with on a very personal, customized basis would be a good idea for most everyone who listens to this podcast. Links: Copywriting Mentoring: https://garfinkelcoaching.com Persuasive storytelling: The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQhttps://www.amazon.com/dp/B0CFD2KXNQ Download.

In this episode of the Coaches Compass, Mike explains the new era of lead generation and the psychology that makes it work. Most coaches rely on old tactics that haven't worked since 2020. If you want to enroll new clients in 2026, you must play by the new rules. Tune in to this episode to find out what they are. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

SummaryIn this episode of EGGS: The Podcast, Ryan engages with Cath Reohorn, founder of Kind Copy (https://www.instagram.com/kindcopyuk), who shares her unique journey from a psychology lecturer to a copywriter. They discuss the importance of empathy in copywriting, the shift from selling to helping, and the current state of marketing, particularly in the fitness industry. Cath emphasizes the significance of clear communication, the role of AI in content creation, and the necessity of human connection in marketing. The conversation wraps up with practical advice for entrepreneurs on where to focus their marketing efforts and how to engage their audience effectively.TakeawaysCath transitioned from a psychology lecturer to a copywriter after leaving academia.Empathy is crucial in copywriting to connect with the audience.The shift from selling to helping is essential in modern marketing.Clear communication and a single call to action are vital for effective copy.Hiring a professional copywriter can enhance marketing efforts significantly.Understanding your audience's needs is key to successful marketing.AI can assist in content creation but lacks the human touch.Building a marketing funnel can be done without traditional sales calls.Consistency in content creation is more important than quantity.Finding your unique voice is essential in a noisy market.Chapters00:00 Introduction to Kind Copy and Cath Reohorn04:31 The Journey from Psychology to Copywriting07:54 Empathy in Copywriting: Understanding the Audience10:48 The Shift from Selling to Helping13:39 Current Trends in Marketing and Fitness Industry16:38 Effective Copywriting: Key Elements to Consider19:37 The Importance of Professional Help in Copywriting22:40 Identifying Problems in Marketing Strategies25:29 Optimizing Conversion Rates in Copywriting30:01 Transforming Business Through Clear Problem Definition30:55 The Power of Specificity in Business Requests31:51 Simplifying Messaging for Better Engagement36:28 Building Effective Sales Funnels Without Cold Calls41:46 The Role of Friction in Marketing Strategies46:31 Navigating Content Creation in an AI-Driven World56:55 Finding Your Best Marketing Channel for 2026Connect with Cath: Website: https://kindcopy.co.uk/Instagram: https://www.instagram.com/kindcopyuk/Get some free gems: https://substack.com/@kindcopy/posts Credits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

If you're a fan of expert level copywriting, then today's podcast is for you. This is Throwback Thursday, of course, and this is one of Rich's Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner's association they were targeting… and Rich gets to work doing his thing… taking words that sound pretty good, actually… and making them sound GREAT. I like the part where he talks about taking little "jabs" at your readers, in a nice way, of course. This is truly the work of a master craftsman you are about to experience.

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What happens when you invest so deeply in your people that they could leave today and find success starting their own business?The most likely outcome: they stay and you continue growing together.But the more common path: a more transactional approach for fear they'll leave you.Jon Cheplak returns to Real Estate Team OS to explain why he thinks 90% of real estate team leaders shouldn't be team leaders and to share what the 10% have in common.Jon's been in the seat himself and he and his partners coach top-performing team leaders and operations leaders (many you've met here on the show).Scaling on principles, rather than on personality.Pouring into people without fear, limitation, or calculation.Developing people first and businesses second.Walking the talk as the key to leadership.Improving your copywriting and storytelling.Jon shares all that and more in a great conversation to set you up for a successful year ahead.Watch or listen for Jon's insights into:Why community is so desirable and powerful right nowHow principles scale and why personality doesn'tHis four core principles, his eight core values, and the difference between themThe three ways to get people to take actionThe two ways to give people attention and why fear holds team leaders back from bothWhy 90% of team leaders shouldn't be team leaders and four criteria to help you know for your yourselfTwo ways to find your operations leader and one way NOT to (spoiler: look inside your team)Why you're already a better copywriter than you think, how and why to get better at it, plus the difference between marketing and salesAt the end, learn about pitchforking manure and the risk and payoff of committing to a 375-acre ranch.Four principles Jon lives by:→ Personal responsibility, accountability, commitment, contributionEight values Jon lives by:→ Fun, love, dignity, respect, humility, vulnerability, transparency, volunteerismMentioned in this episode:→ FUBCON Session with Jon Cheplak https://www.realestateteamos.com/episode/jon-cheplak-real-estate-teams-traditional-brokerages→ 084 Living in the Leads with Lauren Bowen https://www.realestateteamos.com/episode/real-estate-leads-systems-tools-increase-conversion-lauren-bowen-lpt-realty→ 037 Prospecting for Listings with Greg Harrelson https://www.realestateteamos.com/episode/real-estate-prospecting-listings-greg-harrelson→ 082 Making Your First Operations Hire with Camila Rivera https://www.realestateteamos.com/episode/team-leader-guide-making-your-first-operations-hire-camila-rivera→ Inside Whissel Realty Group https://www.youtube.com/playlist?list=PLCJiXNo93cVqQmwl4tTOQYebBkBoL6ipzConnect with Jon Cheplak→ https://www.facebook.com/joncheplak/Connect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that's fire all his clients and start an email-based business. But Alin Dragu did just that, and he's here to tell us about it. He's the best-selling author of the book Meaningful Marketing, he spent 5 years as direct of marketing at one of the fastest growing churches in the US, and 3 years as the VP of growth at a Christian marketing agency. Alin is definitely a copywriter's copywriter. He's obsessed with reading novels and old fiction letters. And he admits he's secretly obsessed with luxury watches, something Nathan's a collector of as well. Finally, in case you end up taking Alin to dinner, which probably wouldn't be a bad idea, you should know he says he's never refused a steak, ever in his life. Now, here's what we asked him: 1. So Alin, could you give us a quick tour of what you do? 2. I'm very interested in your S-L-O framework that you use to write all your emails. Could you walk us through that? 3. So as I understand it, your funnel works something like this: - you make youtube videos that promote your lead magnets - when people get the lead magnets, of course they opt-into your list - every day you send one, and I quote, “very entertaining story” while also plugging one of your products - and you get sales every day. I was wondering if we could go through one of those stories and you could break it down for us–like, say, the “I spent $613 on coffee” story? And talk about what makes a great story? 4. You are in a very email-list-dependent business. How do you deal with the issues that come with that, like trolls, unsubscribes, and delivering content every day? 5. You need to come up with a new idea every day. How do you do that without running up against burnout? 6. OK, you do something a lot of people are afraid to do. It's something Nathan and I strongly recommend, though. Tell us how you sell in every email and get people to keep opening the next email? 7. So tell us about who your list is for and how someone can join. -- Link to get on Alin's list: https://alindragu.com/ Download.

In this episode of the Coaches Compass, Mike breaks down 2 things that are necessary to solve your lead generation struggles. It's easy to assume that you aren't generating enough leads but if these two things are missing, then you're leaving a ton of opportunities on the table. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Last fall, our returning champion Glenn Fisher and his business partner Nick O'Connor teamed up with mega financial publisher Marketwise for a bold experiment: Offer FREE training in financial copywriting to 12 people who competed for the spots. There were 500 people applied. Of the 12 who were selected, Glenn says, four were offered jobs… and two are being mentored by financial copywriting legend Mike Palmer. You know, in many stupid businesses, when something works, the business immediately stops doing it and decides to try something else. Lucky for you, Marketwise is anything but a stupid business. They know a good thing when they see it. So they decided to keep working with Glenn and Nick and run more programs through 2026. And Glenn's back on the show to tell us what they learned and what's next… and how you might be one of the lucky 12 in a future cohort! Links: Financial Copy U: https://www.financialcopyu.com/ The Fix, Glenn's and Nick's other program: https://thefixcopywriting.com/ Download.

Get AudioBooks for FreeBest Self-improvement MotivationHow to Start Your Copywriting Career | Dan LokReady to break into copywriting? Dan Lok shares proven steps, mindset shifts, and strategies to start your copywriting career and land clients.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Coaches Compass, Mike outlines everything that he's leaving behind in 2025 that will not carry forward in 2026. I highly recommend you listen if you're interested in leveling up as a business owner. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Coaches Compass, Mike explains what most coaches need to focus on to thrive in 2026. This is a critical part of growth and being able to help more people. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner