Podcasts about Copywriting

Ever feel like some stories just stay with you? That's Catherine's story for me. Catherine stepped away from a successful corporate career to raise her family in rural New Zealand. Then came a cancer diagnosis that flung everything into perspective. On this episode of the Build Your Copywriting Business podcast, Catherine shares how she built relationships with other business owners in her rural community (and beyond), replacing her corporate salary with her copywriting income. But let me be real with you, Catherine's success didn't happen overnight. She's sharing the areas she focused on, how she consistently put in effort, and the pay off she saw as a result of her efforts. I can't wait for you to hear this one, so, without further ado, take a listen! -------------- Mentioned in the Episode Catherine Website8 Tips for Networking SuccessFind Copywriting Clients by Networking in the Right PlacesQuestions You Need to Ask Your Copywriting Clients Related Links Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte's Story --------------- Get Free Copywriting Training here

Ever spend hours, just waiting for the “perfect time” to start writing? Maybe first you decide to do a guided visualization. Or answer a few emails. Could be that there's that perfect song that always gets your juices flowing… or a motivational youtube video you love… Well… Here's a tip: Don't wait and don't find an excuse to do something else. Just start. I know it sounds crazy. Maybe impossible. But here's the thing: When you're not writing, it almost never “feels like” the right time to start writing. And, as it turns out, it's nearly always better to write something bad than to write nothing at all. As the great Gary Halbert said, “Motion is better than meditation.” That is what we'll talk about today. Download.

Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomhouse.com/checkliste ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Se habla mucho últimamente de Ghostwriting y de escribir los libros de otros, pero... ¿esto no era así ya en el copywriting?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

In this episode of the Coaches Compass, Mike explains the complete formula to scaling your business based on data and logic. This may be the most important episode of the year. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Using the Right Words: How Copywriting Builds a Better Architecture BrandIn this episode, Mark R. LePage talks with award-winning copywriter Larry Lindner, opening the door to a conversation many architects overlook: why the right words matter just as much as great design. Larry explains how strong storytelling helps architects stand out in a crowded market and connect with the clients they want to serve.As the conversation unfolds, Larry shares the biggest communication mistakes he sees architects make and how simple shifts in messaging can dramatically change how a firm is perceived. He also breaks down what editors look for when publishing architect-written articles and why authentic narratives easily outperform generic marketing language. Furthermore, Mark and Larry discuss how AI can support, not replace, a strong human-driven voice.Listeners will walk away with practical steps they can apply today. From tightening up website copy to pitching a story to a magazine, Larry outlines clear actions to strengthen any firm's brand. Even small improvements in communication can build trust, deepen relationships, and fuel long-term business growth.This week at EntreArchitect Podcast, Using the Right Words: How Copywriting Builds a Better Architecture Brand with Larry Lindner.Learn more about Larry at Larry Lindner and connect with him on LinkedIn.Please Visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:SpacesBuild Your BrandContext & Clarity

What if you found you were sitting on tons of money that you didn't even know about? It sounds like the beginning of a new Netflix series, right? But this happened in real life to our returning champion, Agency owner and entrepreneur Cath Rehorn. She will be the first to admit that numbers are not her. She's a words and people person, not a data ninja. But she developed a conversation with ChatGPT to get it to review her Stripe data, even though, as she also admits, at first she really didn't have any idea what she was doing. And she realized that with minimum effort–like, mainly, sending out a few emails–she could add 54,000 British pounds, or about $70,000 US, to her revenues every year. And with only a little more effort, she reckoned, she could bring in even more. Her thought process and how she tackled a clumsy problem with such persistence and humor should be of interest, and possibly very valuable, to anyone who runs a business and even does a pretty bad job of keeping track of their numbers. You probably remember Cath because her podcast, titled Selling Them With Kindness, got a lot of engagement and some really heartfelt comments from listeners. Cath's business is called Kind Copy. She lives in Wales in the UK. She has a true family business, since it employs herself, her husband, her sister and 2 other team members. Article about how Cath used ChatGPT: https://catherinereohorn.substack.com/p/i-got-more-clarity-on-my-business?r=1xjc2 Cath's website: https://kindcopy.co.uk/ Cath's social media links: https://x.com/kindcopy https://www.instagram.com/kindcopyuk/ Download.

In dieser Episode gibt Max einen klaren Ausblick auf den Copywriting-Markt 2026. Wir sprechen darüber, wie KI den Alltag von Copywritern verändern wird, warum Mehrwert und die richtige Positionierung wichtiger denn je werden und wieso der Weg vom klassischen Texter hin zum Conversion-Architekten unvermeidlich ist. Außerdem erfährst du, wie du durch smartes Copywriting und KI-gestützte Prozesse den Customer Lifetime Value steigern kannst und welche Trends Freelancer und Copywriter kennen müssen, um 2026 erfolgreich zu sein.

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

In this episode of the Coaches Compass, Mike drops some serious tough love about what's missing in your business and what all of the successful coaches have in common. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough.But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create individual service pages? The whole thing feels like a massive, tangled project, and you're stuck wondering which thread to pull without making everything worse. So you close the tab and tell yourself you'll deal with it later. But later never comes.If that's you—if you've been staring at your website feeling overwhelmed and stuck—this episode is for you.Today I'm opening enrollment for Rewrite Your Site, my 8-week group program that helps you confidently write website copy that sounds like you and actually converts. This isn't another course you'll buy and never finish. It's a structured, supported program where you show up, do the work, and eight weeks later you have a complete website you're proud of.In this episode of Talk Copy to Me, I'm walking you through exactly what's inside the program, how it works week by week, who it's for (and who it's not for), the Early Bird bonuses available through November 27th, and why I believe you can write your own website copy—you just need the right guidance, accountability, and editing support to get it done.Your website has been on your to-do list long enough. Let's finally finish it together._____________________________________________  EPISODE 171.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products_____________________________________________

Para vender —libros, cursos, ideas, lo que sea— necesitas aprender a escribir de otra manera. A provocar una acción. A entender cómo piensa la persona que te lee. A tocar una emoción concreta, no a escribir bonito porque sí. Y eso es el copywriting. ¿Cómo puede ayudarte la IA y en qué no debes dejarle el mando? Plataforma de cursos de MOLPE: https://marketingonlineparaescritores.com/producto/plataforma-de-cursos-de-molpe/

What a privilege it is that you and I get to exist on the planet at the same time as Joana. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you'll get why. Like many of us, Joana craved more of what's most important in life: time with family. A teacher and mom of three, Joana is proof that we don't need more time. We just need to make better use of the time we have. She joined the Comprehensive Copywriting Academy and started building her business between lesson plans and bedtime routines. But just as things were taking off, life threw her a curveball: she was pregnant with her fourth child—and diagnosed with cancer. What could have easily derailed most of us, became a turning point for Joana. She shares: How she transitioned from teaching to copywritingWhat kept her going through life's biggest challengesHow she built a business that fits her version of success And, let me be honest, she's the inspiration we all need right now! --------------- Mentioned in the Episode Joana Kesner LinkedInRefining Pitches, Finding Focus, and Adding Companies to Your Pitch List Related Links Copywriting Lets This Mom Live Life on Her Own TermsEp. 136: Copywriting Transformed Her Quality of Life – Amy's Story --------------- Get Free Copywriting Training here 

In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.

We're headed north of the border to Hamilton, Ontario to chat with Nick DeLuco, Senior Vice President & General Manager of TD Coliseum. This is opening week for the venue, which will open after an extensive $300 million renovation by Oak View Group this Friday, November 21, with a kick off concert with Paul McCartney. We chat with Nick about the arena's place in the Golden Horseshoe market, Oak View Group's investment in the cutting-edge venue, and their music-first approach to the design and strategies. We talk about the balance of paying homage to the 40 year history while also blazing a new path with innovations – including unique floor level suites built into the lower bowl. As they approach their opening, we hear about how the team worked together on the project and their focus on being present during the busy opening week. Nick also walks us through his venueland history, from taking Sports Management in school and wanting to be a sports agent to an internship at his hometown venue in Sault Ste. Marie, Ontario to his first job post graduation in ticketing in Mississauga. We talk about his path to opening new buildings in Kingston and New Brunswick as well as his time spent in Edmonton overseeing live events. Enjoy this fun look behind the curtain as they prepare to open this venue while also enjoying great career advice, fun stories, and recommendations for your next visit to Hamilton.Nick DeLuco: LinkedInTD Coliseum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

About KyleKyle Thiermann is a professional big-wave surfer, journalist, and creative director whose career bridges storytelling, advertising, and adventure. He's written for Men's Health, Surfer, and Outside Magazine, and helped shape campaigns for brands like Patagonia, Yeti, and Mudwater, with his ads and viral spots reaching over 100 million people. Kyle is also the author of One Last Question Before You Go: Why You Should Interview Your Parents Now, a deeply personal exploration of family, curiosity, and conversation. In this episode, Justin and Kyle dive into the fear that drives creativity, the lessons of surfing six-story waves, and how to use curiosity and courage to build a more meaningful creative life.Think Like A Game Designer is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Ah-ha! Justin's TakeawaysDeadlines create gravity: Surrounding yourself with people you respect and setting clear deadlines are two of the most powerful tools for getting things done—it is the engine of creative work, which turn ambition into action and ensure you finish what you start. Proximity is an accelerant: Kyle's learned, both in the ocean and in his creative career, that the fastest way to improve is to surround yourself with people already doing the thing you're learning. Mentorship and shared goals create a rhythm of steady progress that's hard to find alone.Better questions equal better understanding: We're trained to have answers, but not to ask better questions and that's where understanding truly lives. Whether you're exploring a design challenge or rebuilding a relationship curiosity has the power to turn conversation into insight. Kyle's book about interviewing his parents is a masterclass in curiosity.Show Notes“The power of deadlines and more specifically, the fear of disappointing people I respect has driven my career.” (00:04:55)We start by talking about the writing group where Kyle and I met, guided by New York Times best-selling author Neil Strauss. Together we dig into how essential structure and accountability are for any creative project including the value of mentors, peers, and most of all, deadlines. If you've listened to this podcast before, you've heard me say it: deadlines are magic. They turn vague ambition into finished work.“Find the people that are doing the thing and hang out with them as much as possible.” (00:15:58)Kyle connects his life as a big-wave surfer to his creative process, showing that fear and mastery follow the same pattern. Whether you're paddling into six-story waves or starting a new creative career, the fastest way to grow is to surround yourself with people already doing what you aspire to do. Mentorship, proximity, and shared accountability accelerate progress more than any course or tutorial ever could. “Copywriting is much more like stand-up comedy, where you're trying to take an idea and distill it down to its most essential form that's going to get someone's attention and connect them to this thing that you are selling.” (00:34:49)Kyle compares copywriting to stand-up comedy and it's a perfect analogy. Both rely on timing, clarity, and emotion. Every word has to earn its place. For designers, writers, and storytellers, the lesson is simple: your job isn't to explain, it's to distill. When you can make someone feel something in a single line, you've revealed its essence, making it easier for your audience to understand, and therefore, to buy.“We're taught to have the right answers, but never taught to have the right questions.” (00:51:56)Kyle wrote a book about interviewing his partents. His book grew out of realizing that curiosity—especially toward the people closest to us—is a learned skill. We train for answers, but not for questions, and that leaves entire parts of our relationships unexplored. As Kyle discovered, interviewing is about transforming judgment into curiosity. Asking better questions of our parents, our collaborators, or ourselves is how we rediscover the people we thought we already knew.* Kyle's Upcoming Book: https://geni.us/onelastqbeforeyougo* Kyle's Website: https://www.kylethiermann.com/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities. 00:00 — Introduction 01:01 — The Power of Email Marketing 04:06 — Storytelling in Email Campaigns 08:12 — Specificity and Detail in Copywriting 12:07 — Engaging Different Types of Decision Makers 16:14 — Creative Email Strategies and Experiments 22:35 — Effective Email Segmentation Strategies 28:11 — Personalizing the Selling Experience 32:30 — The Unique Perspective of Women of Color Entrepreneurs 39:34 — Navigating Identity and Representation in Business Connect With: Eman Ismail Website: emancopyco.com Instagram: @emancopyco Email: eman@emancopyco.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

How do you build an authentic brand story when you're still figuring out your "why"? This week, Nathan is joined by storyteller and "accidental entrepreneur" Ashley Bryant for an incredibly open and powerful conversation. Ashley shares her unbelievable journey of resilience and reinvention—from navigating a life-changing multiple sclerosis diagnosis and relearning her own identity to moving to China and getting stranded back in the U.S. at the start of the pandemic. This path led her to discover her "through line": helping sustainable, mission-driven brands tell their stories. Ashley gives us the "dos and don'ts" of impact storytelling, challenging founders to get beyond the buzzwords and ask themselves one blunt question: "Why should I give a shit?". This episode is a must-listen for any leader who wants to craft a message that truly connects. RESOURCES RELATED TO THIS EPISODE Visit www.ashleybryantcopy.com Follow Ashley on LinkedIn at https://www.linkedin.com/in/ashleymbryant/ Subscribe to Ashley’s Substack at https://substack.com/@theunleashedissues CREDITS Theme Music

Have you ever walked away from a big mastermind or group coaching call feeling more disappointed than helped, because your specific question never got answered? I've been there. That's exactly why I built the group coaching inside Simple SEO Framework the way I did. In this episode, I'm giving you a little taste of what one of our group coaching calls is really like as I walk my student, Jan Touchberry, through tightening up her homepage copy so her SEO traffic actually converts. Listen in, do a little “mathy math” on your own leads, and ask yourself how much it would help your business to get my eyeballs on your copy for a fraction of the cost of done-for-you   Right now, through Nov 18, save 50% on the only comprehensive SEO Marketing course AND group coaching program on the planet, specifically built for small business owners.  Learn how to set your website up for success in 4 hrs and how to get 300% more eyeballs on your offers in as little as 30 days. This special sale takes $1000 off the purchase price so that you can get the help you need to grow your business, reach more people, and save time doing it with Simple SEO!   Go to FaithHanan.com/Framework Have questions? Shoot them over to info@faithhanan.com  

Our very special guest today is Angus Fletcher, professor of story science at Ohio State's Project Narrative. His research has been called “life-changing” by Brené Brown and “mind blowing” by Malcolm Gladwell; has been endorsed by psychologists, neuroscientists, and doctors such as Martin Seligman and Antonio Damasio; and has been supported by institutions ranging from the National Science Foundation to the Academy of Motion Picture Arts and Sciences. In 2023, he was awarded the Commendation Medal by the U.S. Army for his “groundbreaking research” with U.S. Army Special Operations into primal intelligence. His latest book is called Primal Intelligence: You Are Smarter Than You Know. There are very few books or writers who have affected me as much as Angus and this book have. In the few weeks since I have read it, my coaching has changed. My thoughts about intuition, imagination and emotion have changed. I've watched close to 20 videos featuring Angus on youtube… and I don't typically ever watch that many videos about one person. Dr. Fletcher says that as humans, we think in story, not in words or pictures. He has plenty of research and street cred to back this up. Hollywood studios consult with him regularly. In addition to everything else, he's a screenwriter, and a very compelling author. I could go on and on but that wouldn't leave much time for us to talk, would it? So I will start with something familiar, and soon you will discover how mind-blowingly different some of Angus's groundbreaking ideas are. But first, the amazingly familiar part… Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. A lot of people in the direct marketing community have felt boxed-in by the conventional wisdom that the only true kind of story is a hero's journey. I believe you have a very different point of view about stories, that includes that anatomy of the brain. Could you tell us about it? 2. Let's talk about primal intelligence. When I first found out about your book and before I read it, my guess about primal intelligence was, well, pretty primal. Lizard brain stuff. That is, the animal description that you either mate with something, or you kill it, or you eat it. You have a different and I think much more sophisticated and I would say much more useful definition of primal intelligence and it has to do with four qualities of thinking that have nothing to do with logic. Could you talk about that? 3. Our listeners are copywriters and business owners who use direct response copy in their businesses. Pragmatic creativity is high on the list of capabilities people always want to increase. Could you share your thoughts on what creativity is, from the point of view of primal intelligence? And how to increase our abilities to be creative? 4. In your book there's a surprisingly long list of people, including politicians, scientists and even a famous classical composer, as well as writers, who have mentioned Shakespeare as a major influence in their lives. What is it about Shakespeare's work that is so valuable to all these people? 5. Can you give us some more tips about using stories in our content and advertising that will capture people's attention and help us with our businesses? 6. Tell us about your work with Army special operators? 7. Would you like to give us a preview of the book Primal Intelligence? Links: Primal Intelligence https://www.amazon.com/Primal-Intelligence-Smarter-Than-Know/dp/0593715306 Angus's LinkedIn Address https://www.linkedin.com/in/angus-fletcher-99713617/ Download.

In this episode of the Coaches Compass, Mike breaks down 4 different funnels that you can use to scale your coaching business to various levels. Whether you're trying to maintain at consistent $10k months or if you have aspirations of scaling to seven figures and beyond, this episode will explain the funnels and systems to make it happen. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

I was so inspired when I heard Laura Belgray speak earlier this year at the Atomic Con conference in Newcastle, I just had to have her on the podcast! Laura is the founder of Talking Shrimp, and her mission is to help entrepreneurs and small businesses find the words and the chutzpah to make their business a perfect expression of their personality—what she calls the "holy grail of work". In this episode, we dive into all things email marketing, a practice which has been hugely beneficial for my business, but can sometimes feel challenging. Laura is an expert at making complex things simple, and she shares her incredible advice on: Why "conversational is the new professional" in copywriting. How to write like you talk, even if you were conditioned to write formally. Her genius tips for crafting subject lines that drive curiosity and get opened. How to find "Story Goldmine" in your everyday, mundane life. Redefining "value" in marketing. Her thoughts on AI, the dangers of its style, and its helpful uses. I really hope you enjoy this chat as much as I did! ⏱️ Episode Highlights 02:00: Laura's windy career path from TV promos to becoming an email marketing expert and launching her first course, Inbox Hero. 04:41: The number one piece of advice for writing great copy: read it out loud to ensure you're writing like you talk. 08:29: Why subject lines should not be like article titles and the best way to get people to open your emails (HINT: think like a text message to a friend). 13:16: How daily journaling of small, mundane details can help you discover 'micro stories' that can be turned into great emails. 33:57: Advice on how to find your voice and inject personality into your writing, including keeping track of your specific expressions and using the 'Coat of Arms' exercise.

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what's really working in 2026.In this episode, I'm breaking down the top 3 copywriting trends I'm seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what's already shifting across my clients, peers, and my own business.What We Cover:The 3 shifts you need to know NOW for success in 2026 (and beyond)Why “human vs. AI” is the wrong question—and what matters moreHow to write for AI search and for real peopleWhat support clients want (what's working NOW)Future-proofing your content so it still converts a year from now➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trendsHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

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A lot of people struggle with email marketing. Today's special guest, Tom Ruwitch, has been at it for a quarter of a century… and he's discovered some pretty interesting things about using stories to sell, as well. In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution. His company licensed their software to businesses worldwide, and used it themselves as part of a full-service agency. He sold the business in 2019. In 2021, Tom launched Implementum, a marketing platform that creates strategy, done-for-you custom campaigns, and provides training. We'll talk about that, but first we're going to talk about his impressive and very useful new book, Story Power Marketing. His simple and practical approach puts storytelling in marketing within the reach of just about anyone, whether you consider yourself a storyteller or not. Links: Story Power Marketing: https://www.amazon.com/dp/1964046335 Get a free copy at https://yourgiftfromtom.com/david Tom's Website: https://storypowermarketing.com/ Download.

She didn't start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.In this episode, we get into:What copywriting really is (and isn't)How AI is helping (not replacing) real writersThe “Fiverr-as-practice” mentalityManaging content across TikTok, Instagram, Reddit and moreThe power of repurposing and storytelling across platformsEmail, Substack, and why she's jumping on podcastsWhether you're a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today's attention economy.

Subscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain's revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don't need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable personasCRO testing frameworks that compound results across ads, email, and retentionThe “Better Than Black Friday” offer that boosted LTV by 30%Creative volume vs. creative quality — where the real lever isBuilding bundles and pricing for high-AOV buyersWho this is for: DTC founders, growth marketers, and CMOs looking to turn creative and CRO into profit levers.What to steal:Persona-based landing pages mapped to Meta ad anglesBetter Than BFCM: discount + gift card offer structureThe “one thing remarkably well” mindset for scalingTimestamps00:00 Better-than-Black-Friday offer boosts LTV02:10 Nate's path into DTC and giftable wood products04:30 Scaling Original Grain with Meta and partnerships06:50 Persona marketing before Andromeda09:10 Landing pages and CRO for each persona11:40 Split testing with Intelligems on Shopify13:50 Creative volume vs quality debate16:10 CMO at Adapt Naturals and LTV mindset18:40 Pre-BFCM $50 voucher play21:00 Raising prices and premium bundles to lift AOV23:20 New channels, influencers, and offer testing25:40 Remote leadership and alignment28:00 Why marketers spot patterns and conspiracies30:20 Copywriting rituals and research workflow32:30 Do one thing remarkably wellHashtags#DTCPodcast #DTC #Ecommerce #BFCM #PreBlackFriday #LTV #MetaAds #CreativeStrategy #Andromeda #CRO #SplitTesting #Shopify #AOV #Bundles #OfferTesting #InfluencerMarketing #AdaptNaturals #OriginalGrain #Intelligems #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of the Coaches Compass, Mike discusses some key updates to social media algorithms and how this directly impacts organic content and paid ads. Tune in if you want to capitalize on this opportunity. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode, Rachel and Nicholas get real about what actually makes good marketing. From managing a “robot intern” (aka ChatGPT) to decoding what “engagement” really means, this episode strips away the fluff and gets to the guts of marketing strategy. You'll learn why “visionary” is a dangerous word, how tone of voice builds brand trust, and what metrics really matter (hint: it's not likes).Whether you're a startup founder staring at your cringey website or a brand looking to scale without sounding like a brochure, Rachel's practical wisdom and deadpan humour will get you unstuck fast.Website: https://boltfromthebluecopywriting.comEmail: hello@boltfromthebluecopywriting.com Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I don't like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here). The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition. My favorite part about that episode was that Jake thought the Comprehensive Copywriting Academy was a scam, but once he saw Adele in action bought her a new laptop. Well, that conversation was nearly four years ago (I know, I don't understand time). So, while we've seen Adele since then, it was long overdue for a podcast catch up. You can hear our most conversation on this week's episode of the Build Your Copywriting Business podcast. If you're wondering where copywriting can take you or how you evolve your career as your goals change, Adele's got so much great advice to share. Plus, she's telling us where she's taking her business next, and we couldn't be more excited for her!!! (Yes, she's taking a three-exclamation-marks-worthy next step.) --------------------- Mentioned in the Episode Changing Careers to Become a Copywriter – Adele's Story Related Links What Software Do You Need to Run Your Copywriting Business?Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith --------------- Get Free Copywriting Training here

If you've been curious about using AI tools—but hesitant because you don't want to lose what makes your voice yours—this episode is for you.I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand.Whether you're a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice.Here's what we cover:The human-first approach to AI—and why it worksWhy AI can't replace your voice (but it can support it)The fill-in-the-blank AI caption trick you'll want to stealBest practices for prompting that actually get resultsHow Kinsey uses AI as a pep-talk partnerOther uses for AI beyond copywriting!Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneursThe best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice.Related Episode:Case Study: The AI Copywriting System That Worked While She Vacationed CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*affiliate linkJoin Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Romanticizing the digital nomad life? Sam Burmeister breaks down what it takes to travel to 80+ countries, and still create stellar content for your clients. Get the inside scoop on how travel hones your creative edge, why AI will never have your taste, and the little-known tricks that make your brand unmistakable— no matter where in the world you're working. Tune in for digital nomad confessions and conversion copywriting secrets.   Sam Burmeister writes high-converting copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better! ------------------------ In today's episode, we cover the following: Pros and cons of being a digital nomad How travel can inform work as a copywriter What Sam offer as a copywriter How AI has changed the copywriting landscape Getting Voice of Customer research Copy pet peeves How to continue to provide value for clients past the DFY project Copywriting predictions for 2026 ---------------------- RESOURCES: Listen to the Copy And Podcast Get your FREE copy bot to writing high-converting opt-ins ----------------------- Guest info: To learn more about Sam and Nomad Copy, follow her on Instagram @NomadCopy and visit her website, NomadCopyAgency.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI. People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster. But how many of these people are talking from actual in-the-trenches experience? Who can take the long view based on what they've actually done and seen… and an informed view of what's possible for the future? I personally know only one person who fills that bill, and he's our returning champion. He's Sam Woods, our very special guest today. Sam has been in the game for nine years, while most of us haven't been there half as long. In fact, when it comes to AI and copywriting, I don't know of anyone who's been in it longer than Sam has. He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing. Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives. He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.” But more important to us, he's a seasoned and successful expert using AI for writing copy that gets results. Who better than that to help us see the bigger picture? Sam's website: https://samueljwoods.com/ Other resources: https://bionicbusiness.com https://www.copywriting.ai/ Download.

In this episode of the Coaches Compass, Mike talks about how to take advantage of Black Friday sales and some of the systems you need in your business to create predictable growth. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Just like your favorite venue ghost, we're back to bring you spine-chilling stories, spooky event info, and harrowing Halloween haunts to make all your nightmares come true!

If your copywriting business or freelance career has felt like it's been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to show you how to finally move forward.   *This is Part 5 of The Shift Series—a 6-part mini-series on moving through transition instead of staying stuck in it. Tap ‘PLAY' to listen now. Tune in To Learn: The honest difference between being stuck and being in transition (and how to diagnose where you really are) The three reasons you've been stuck so long: waiting to be ready, doing it alone, and preparing instead of acting Why "ready" never comes—and why moving is HOW you get ready What it actually takes to get unstuck: start NOW, change your environment immediately, get support   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.  Ready to finally move forward? Join the waitlist for our private female and non-binary copywriter community, Juno! This is an exclusive membership for those working in the copywriting industry and a chance for copywriters to get strategy, coaching, referrals, and build their network with like-minded peers. >>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

What is copywriting? If you're creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis.Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we're chatting about tips to help you improve your writing for social media and other web channels. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Behind every great brand is a voice that feels human. Copywriting legend Mike Kim joins The Purpose Chasers Podcast to share how words can build bridges between mission and market — transforming transactions into relationships and influence into impact.In this conversation, Mike unpacks how clarity, empathy, and storytelling can open doors that hustle alone can't. From his viral subject line (“Is this the correct contact info?”) to his proven frameworks for authenticity at scale, you'll learn how to write words that not only convert — but connect.What You'll Learn:Why words are the most scalable form of leadership and legacyThe mindset shift from “content creator” to “conversation starter”How to align your message with the Five Stages of Buyer Awareness — without losing your soulWhy writing daily is the best spiritual practice for entrepreneursHow to turn brand fatigue into loyal following through purpose-driven storytellingMike's personal story of transforming a dormant blog into a multi–six-figure agency rooted in service and integrityThe step-by-step rhythm for writing with clarity: 10 subject lines per email, 7-word story loops, and language that lastsLeave a Comment and Be Sure to Follow

Our guest today does something I've been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success. Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn't just talk the talk; he walks the walk. Matt has helped dozens of business coaches rapidly grow their own businesses with email marketing, a he's built three six-figure businesses of his own. I invited Matt on after he had me as a guest on his podcast, and I found out he coaches beginning copywriters, which I don't do myself, since my clients are more experienced copywriters and business owners who use copy. I suggested he come on and we have a nuts and bolts conversation about coaching copywriters, and he readily agreed. Matthew's links: Facebook: https://www.facebook.com/matthewjvolkwyn Copy Systems: https://www.skool.com/copysystems/about Copy Dojo: https://www.copydojo.com/ Download.

Have you ever created a training only to launch it into the world and be met with crickets?I see this happen often in learning and development. However,  I know how hard you work, and I know you're doing good, meaningful work in the nonprofit sector, so I don't want you to release a learning experience and be met with silence.That's why, in this episode, I'm joined by Hannah Clark, Marketing for Learning® expert and strategist, and podcast host.  We talk about how you can avoid that silence and how you can create and market your learning so it really resonates with your audience and has  the impact it's intended to make.▶️ Avoid the Silence: How to Create and Market Your Learning So It Resonates with Hannah Clark ▶️ Key Points:03:16 Hannah's love for marketing and how she fell into the L&D niche07:39 Why learning experiences fail or fall flat10:02 How to make sure you create learning that resonates17:14 What to do to get your learning experience in front of learners24:27 Copywriting and design: how to use these crucial marketing tactics28:38 Simple tips for when marketing feels overwhelmingResources from this episode:Tune in to Hannah Clark's podcast, Marketing for Learning®, which I love.Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collectiveWas this episode helpful? If you're listening on Apple Podcasts or Spotify, follow and leave a review!

In this episode of the Coaches Compass, Mike explains an email strategy that works really well for building trust and converting new clients. This is in addition to the belief-shifting framework which he also breaks down in this episode. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you're an experienced copywriter, sometimes it's hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that meeting, you just heard a whole pile of them. I can almost guarantee what the problem was. There are several steps, including a crucial step, that everyone in the meeting never took. Falling in love with uninformed, aimless creativity is one of the biggest causes of wasted advertising dollars imaginable. And I'm going to tell you that missing piece, that missing step. I can't promise that everyone in the next meeting will take it ahead of time. But if they do, I promise you'll get much better ideas, even if you're the only copywriter there. Books: Applied Imagination, by Alex Osborn https://www.amazon.com/dp/B009CXTZ84/ Advertising Headlines That Make You Rich, by David Garfinkel https://www.amazon.com/dp/B00513MQ2G Download.

In this episode of the Coaches Compass, Mike offers up a recap of the People First Summit. This will help you understand the necessary components of your business. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner