Podcasts about Copywriting

Act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea

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Best podcasts about Copywriting

Show all podcasts related to copywriting

Latest podcast episodes about Copywriting

Mind Over Macros
Coaches Compass: You Need This In Your Business

Mind Over Macros

Play Episode Listen Later Sep 29, 2023 33:50


In this episode of the Coaches Compass, Mike discusses something that every single business needs.. yet, most don't have. When you hear it, you'll know that it makes perfect sense. And you'll immediately want to get to work on putting this together. Without it, you'll be guessing and hoping and praying for your next client. Predictability and repeatability win. Tune in to find out what it is.Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.comCured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

The Glitter
Repurposing Content: How to Create Reusable Social Media Content

The Glitter

Play Episode Listen Later Sep 28, 2023 2:52 Transcription Available


Join CRUSH YOUR CONTENT and learn how to exactly how to Make Money from Social Media, and create content that you are obsessed with! Join NOW and START CRUSHING CONTENT TODAYConnect with Sam on Instagram or TikTokReusable content. No, I'm not talking about mindlessly reposting stuff all over the internet. I'm talking about strategically repurposing the content you created. Trust me, it's a game-changer. How do I create a reusable content calendar? Trello! I organize my content on Trello, using lists and cards with dates. For specific promotions like my 'Crush Your Content' course, I label them accordingly. Once it's scheduled, I move it to a dedicated column for future reuse. Even my high-paying clients recycle emails with minor adjustments. Use Trello, plan smart, and make the most of your hard work. Reuse your content—it's a time-saver.Grab your FREE Monthly THE STATE OF SOCIAL MEDIA Report HERECheck out all the CONTENT CREATION + SOCIAL MEDIA resources I have at THEGLITTER.ME

Honest eCommerce
Bonus Episode: AI in a Marketer's Workflow with Chris Long

Honest eCommerce

Play Episode Listen Later Sep 28, 2023 20:27


Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. In This Conversation We Discuss: (50 Characters)[00:45] Intro[01:07] ChatGPT for SEO[02:28] ChatGPT for more technical things[03:07] Utilizing ChatGPT for auditing[04:26] Setting up a Shopify site with the help of ChatGPT[06:00] Figuring out your category page strategy[07:16] Generating feedback from ChatGPT for page setup[08:08] ChatGPT for product reviews[08:55] Using ChatGPT to import third-party data[09:36] Prompting ChatGPT to create a visualization[10:47] Using ChatGPT for CRO and SEO[11:29] Embracing AI as marketers [12:51] ChatGPT as a baseline for every marketer's output[13:12] Marketers on ChatGPT as part of SEO workflow[13:56] ChatGPT vs a strong technical SEO[14:55] Weak mathematical functionality of ChatGPT[15:26] Verifying ChatGPT's content accuracy & sensitivity[16:00] Checking information quality for health & finance [16:34] Drawbacks of taking ChatGPT at face value[17:46] Technical skills made accessible by ChatGPT[19:01] AI tools help create new custom solutions[19:32] How to reach out to Go Fish Digital Resources:Subscribe to Honest Ecommerce on YoutubeMost-awarded, data-first digital agency in the United States by the Global Search Awards gofishdigital.com/Follow Chris Long on LinkedIn linkedin.com/in/chris-long-marketing/Follow Chris Long on Twitter twitter.com/gofishchrisIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Breakthrough Marketing Secrets
How the World's Biggest Direct Response Marketers Scale Profitably | Financial Publishers Case Study

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 27, 2023 15:06


Fitness Marketing Mastery
6 Things to Know About PostMenopause Fitness Clients

Fitness Marketing Mastery

Play Episode Listen Later Sep 27, 2023 16:40


In postmenopause fitness clients generally things have smoothed out. Ironically, many ask questions like, “what should a women over 60 do?” And the answer is often, more. More intense, more frequency even.  How ironic given in the previous podcast episode I relayed that based on the physiology of menopause together with physiology of exercise and research featuring women in menopause specifically, perimenopause is a time when many women need to do less to optimize body composition.  Less volume, that is. And less intensity if they're struggling with insulin resistance + adrenal insufficiency + chronic stress or any combination.  For postmenopause fitness clients, these things are critical to know:  For many postmenopause occurs or they become aware in the 60s they're well past and exercise needs to be addressed to avoid pitfalls they've seen in aging family members. At age 60 muscle loss increases from 3-8% on average loss per decade to 1-2% per year. Now is the time to monitor muscle and have a strategic muscle mass building plan.  Functional exercise should be a part but going overboard on defense of functional vs heavy traditional weight training for older adults will contribute to additional muscle loss.  The focus needs to shift from calorie burning and constant movement to preservation of lean muscle mass during exercise. That is, less cardio and more strength prioritization.  More days per week of strength is not the answer. Fatigue from life stressors for a 60-something can be significant. Young adult family, aging family, career still in play, caregiving at home, together with exercise and possibly dealing with effects of a perimenopause unaware of how to manage may have resulted in significant bone, muscle, and strength loss.  Reaction skills, agility, and balance need to be built into exercise routines without necessarily increasing time. Warm ups, cool downs and ancillary exercise sessions between intense workouts can cover that base in minutes if well-planned.  Protein timing and amounts should be a significant part of the exercise coaching in order to boost muscle protein synthesis now about 30 years in the slow down if nature was allowed to take its course.  One Last PostMenopause Fitness Thought for Health Pros: Most importantly, the ability to exercise and do so intensely and in some cases like HIIT, more frequently than in perimenopause, can stave off visceral body fat deposits, brain decline, and muscle and bone loss.  It requires planning and knowing the application not just of exercise but specific to women in postmenopause.  And they're seeking support for problems. So there is not just an opportunity, there is a demand when you use the right messaging.  Because there's also a fear installed in those who have started, stopped, and gotten hurt. Resources:  Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Send an Email to support@flippingfifty.com if you want to learn more about the founding member's rate for the Health & Well Pros mastermind. Other Episodes You Might…  https://www.fitnessmarketingmastery.com/perimenopause-fitness-clients/ Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/  

Brandfetti
Stuck on your brand voice? Listen to this.

Brandfetti

Play Episode Listen Later Sep 26, 2023 18:12


Know what you want to say but don't know HOW to say it?! This episode is for you because chances are? You haven't clearly articulated your brand personality and voice. In this episode, I dive into: The difference between brand voice and brand tone of voice; 3 of the biggest mistakes I see businesses and organisations making when it comes to brand personalities and curating a unique verbal identity (and what to focus on instead to future proof your brand) What you should include when it comes to documenting your brand voice. Curating a unique brand voice and documenting your Brand DNA is one of the key phases in our signature copywriting and sales psychology course Wordfetti Your Words. Doors are closing soon, and won't reopen until later in 2024. Ready to finally write words that connect compel and convert? Sign up here: wordfettigroup.com/wordfettiyourwords Enjoyed this episode? Don't forget to follow me on @anitasiek and the team at @wordfetti  

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen
Drei Fehler bei der Kaltaquise - Typische Fehler bei Agenturen im Vertrieb

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen

Play Episode Listen Later Sep 26, 2023 12:04


Drei Fehler bei der Kaltaquise - Typische Fehler bei Agenturen im Vertrieb Viele Agenturen setzen auf Kalakquise, um Kunden zu gewinnen. Leider bleiben viele Agenturen unter ihrem Potenzial. Bei der Analyse von Skripten und Gesprächen haben wir drei zentrale Fehler gefunden, die messbar Umsatz kosten. In der Podcastfolge findest du die Tipps zum Thema. _-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-

Digital Marketing Therapy
Ep 224 | My Favorite Copywriting Tools

Digital Marketing Therapy

Play Episode Listen Later Sep 26, 2023 15:04


Copywriting tools can help you with the confidence to hit publish on all the incredible content you're creating. Especially if you have a small team! Using these tools can help you streamline your process and ensure it stays within you voice and style. What you'll learn: → tools for editing. → AI tools. Want to skip ahead? Here are key takeaways: [3:50] Grammarly. This tool is great for editing your content. You can even download a Chrome plugin so that you get the edits in whatever page you in, your email software, website, social media, etc. [5:38] Hemingway App. This app gives you tips as it relates to readability. If you're thinking about how people can scroll your content and get the most out of it then this is the best app to use. [7:47] AI can help you with repurposing your content. Once you have your content written, AI is great to help you with creating social media posts, email subject lines, or even to tweak headlines or titles for the post. Find the platform that you like and use so you can figure out how to use it best. [11:40] If you need help writing long form content, try Content at Scale. This platform is more than an AI generator because it pulls posts from keywords, YouTube videos, podcast episodes and more. It also gives you all sorts of SEO feedback. Check out the blog on H & E Marketing Solutions to see it in action. Resources [quiz] Should You DIY Your Website? EP 221 | Creating a Language Guide Grammarly ChatGPT Canva ClickUp* Answer the Public Content At Scale* *This is an affiliate link. Should you purchase we may receive a commission. We are only affiliates of products or services that we use ourselves. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Making Good: Small Business Podcast
198: Sleaze-free Selling with Megan Smyth

Making Good: Small Business Podcast

Play Episode Listen Later Sep 26, 2023 39:13


If you're like most listeners of this podcast, you first started your business not because you're an experienced business person… but because you have something you love to do, or you care about, and you decided to make it your full-time gig.And then, you find yourself in the situation we all find ourselves in as small business owners, which is that we have to sell our thing. Our product, our service, our offer. Whatever it is, it's only a business if we're selling it… and for most businesses, selling is an active process. We can't just wait for sales to come in – we need to set our sales and marketing processes up so that those sales actually happen.This is for many of us quite uncomfortable. But it doesn't have to be, and that's where today's episode comes in. We're talking all about selling – and specifically – sleaze-free selling. Selling in a way that feels good and aligned.And I have a guest today! Her name is Megan Smyth. Megan is a sales copywriter and consultant for mission-driven entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps purpose-driven founders drive revenue and make a positive impact–without unethical business practices or sleazy sales tactics. Connect with Megan:Website: megansmyth.comInstagram: @copybymegStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

The Digital Writing Podcast
Shipyard Update: What We Learned From A $100k Studio Investment

The Digital Writing Podcast

Play Episode Listen Later Sep 26, 2023 35:04


Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecksIn episode 26 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the lessons they learned during the build of their content studio, the Shipyard.(00:00) Intro (01:12) Updates on the Shipyard (04:22) Breakdown of the numbers (07:44) Making bets on yourself (13:49) Don't reinvest everything into the business (16:58) Plans for the studio (and shiny objects) (19:35) Drinking our own kool-aid (27:44) Biggest lessons learned from this processDownload our FREE 13,000-word ultimate writing guide: http://startwritingonline.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com Follow Dickie on Twitter: http://twitter.com/dickiebush  Follow Dickie on LinkedIn: http://linkedin.com/dickiebush Follow Cole on Twitter: https://twitter.com/Nicolascole77  Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Breakthrough Marketing Secrets
Are You a Leader or a Follower? | The truth about “copywriting as a business opportunity”

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 26, 2023 13:18


Breakthrough Marketing Secrets
Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 25, 2023 14:52


Instagram Marketing Secrets
366: Will AI Replace Copywriters? (w/ Josh Rosenberg)

Instagram Marketing Secrets

Play Episode Listen Later Sep 25, 2023 45:07


n this thought-provoking episode, we delve deep into the ever-evolving world of artificial intelligence and its potential to reshape the landscape of copywriting. Join us as we sit down with the brilliant mind behind Robot Revolution, Josh Rosenberg, to explore the fascinating question: "Will AI replace copywriters?"

Breakthrough Marketing Secrets
Visual Copywriting: Show, don't tell...

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 22, 2023 11:55


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Mind Over Macros
Coaches Compass: Maximize Your Next Launch

Mind Over Macros

Play Episode Listen Later Sep 22, 2023 32:40


In this episode of the Coaches Compass, Mike explains how to optimize your next launch. Whether you're launching a challenge, a coaching program, a live training, a webinar, or anything else, this episode will break down exactly what you need to do to make it successful. Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.comCured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Brandfetti
How she landed her BIGGEST retainer client and x8 her ROI in our course with Madison Klein

Brandfetti

Play Episode Listen Later Sep 21, 2023 50:28


And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and copywriter from New Jersey, NY who joined Wordfetti Your Words at the beginning of her freelancing journey.   In this episode, we dive into: Imposter syndrome, perfectionism and how Madison navigated around the mindset wobbles despite having a decade experience in the industry; How having the confidence to do this ONE thing, landed Madison her BIGGEST retainer yet (almost x8/x10 her ROI to WYW within 3 months of joining); Her thinking process when it comes to turning something "bland" or "boring" into something non-boring.   Doors to our signature copywriting and sales psychology course Wordfetti Your Words is officially OPEN for enrolment for 1 week. Ready to nail your messaging, uncover your brand DNA and write copy that connect, compel and convert through our psychology backed methodology?   Sign up here: wordfettigroup.com/wordfettiyourwords   Enjoyed this episode? Make sure you screenshot and tag @content.by.madison and myself @anitasiek and share your biggest AHHA!  

Breakthrough Marketing Secrets
Why Most New Businesses Fail... and the secret to business success?

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 21, 2023 10:49


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Le Podcast du Marketing
C'est quoi un Mastermind ? avec Romain Collignon - Episode 197

Le Podcast du Marketing

Play Episode Listen Later Sep 21, 2023 39:20


** NOUVELLE MASTERCLASS GRATUITE** 7 Secrets pour faire Décoller votre Marque. Ne manquez pas ma toute nouvelle Masterclass conçue spécialement pour les entrepreneurs qui veulent une marque puissante au service de leur entreprise. C'est GRATUIT et EN DIRECT et bien sûr je répondrai à toutes vos questions.

The Veterinary Marketing Podcast
VMP 259: Sarah Rumple How To Create Copy That Converts For Your Veterinary Practice

The Veterinary Marketing Podcast

Play Episode Listen Later Sep 21, 2023 45:11


In this episode, I had the pleasure of chatting with Sarah Rumple, the owner and chief creative officer of Rumpus Writing. We had a deep dive into the world of copywriting in veterinary marketing, and it was a fascinating conversation. Sarah and I discussed how copywriting plays a crucial role in attracting and retaining clients for veterinary hospitals. We explored the importance of creating a brand voice and identity, selling without feeling salesy, and achieving desired outcomes through effective copywriting. We also touched on the power of a good website and the common mistakes to avoid in copywriting. One of the key takeaways from our conversation was the value of educational content in establishing a veterinary practice as a credible source of information. Sarah shared that Rumpus Writing writes over 200 pet owner-facing blog posts every month for veterinary practices. We also discussed the potential uses of AI-generated content, such as ChatGPT, in veterinary practices. If you're interested in learning more about the power of copywriting in veterinary marketing and how it can benefit your practice, be sure to check out the full episode on the Veterinary Marketing Podcast. And don't forget to visit Rumpus Writing's website to discover their unique blend of medical knowledge and writing expertise. I hope you find this episode as informative and engaging as I did. Remember, with the right copywriting strategies, you can attract and retain the right clients for your veterinary practice. ‍

Fitness Marketing Mastery
5 Things to Know About Perimenopause Fitness Clients

Fitness Marketing Mastery

Play Episode Listen Later Sep 20, 2023 24:09


Perimenopause fitness clients are the most likely to experience first signs and symptoms of hormonal change. It may occur anywhere from late 30s to mid 50s the majority in their 40s will find they have changes of some kind. For some perimenopause fitness clients it's mild, they barely notice and wouldn't associate it with menopause even. For others, hot flashes and night sweats are a dead give away. During this time, as a trainer, or health coach, you have the best opportunity to positively impact not just their symptoms but their health.  Perimenopause Fitness Clients:  Can experience any one or more of 34 symptoms or can be entirely asymptomatic, yet knowing the status of their regular cycle, or how long it's been since a regular cycle, and the way they feel throughout it can help you modify training to optimize results for both now in dealing with symptoms and later in life, maintaining optimal body composition, strength and bone density.  Don't often understand that just checking the “exercise box” doesn't necessarily support a reduction in symptoms of perimenopause. Science literature (complete references listed in previous blogs, podcasts and both You Still Got It, Girl! And Hot, Not Bothered!) suggests that for instance, with hot flashes and night sweats, reduction is associated only with exercise that is of adequate intensity.  Exercise tendencies currently still default to more volume as opposed to more intensity and often tip the cortisol scales in direct opposition to supporting any change in symptoms or body composition and may in fact worsen symptoms.  A majority of perimenopause women still recall the advice of the 70s and 80s for “exercise more, eat less,” and are increasing their cortisol levels (or over taxing low levels) which can cause muscle catabolism and increases in fat storage, particularly to the belly.  Poor eating habits (dieting) are independently a problem for women who are exercising regularly as they will not be absorbing all the macro or micronutrients to enhance the muscle and bone. Even a woman who temporarily finds she's leaner with current under nutrition, may be increasing her risk for reduced muscle mass, low bone density, or other issues often supported by optimal nutrition.  Now is the absolute best time to begin working on heavy weights, and to avoid over exercise. Biggest Tip Regarding Perimenopause Fitness:  The toleration of exercise may be lower. This is the exact time to reduce total volume, enhance recovery in order to improve the menopause transition and avoid muscle loss and fat gains.  Resources:  Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Send an Email to support@flippingfifty.com if you want to learn more about the founding member's rate for the Health & Well Pros mastermind. Other Episodes You Might Like:  3 Ways to Coach Menopause Clients Out of Mistakes: https://www.fitnessmarketingmastery.com/coach-menopause-clients/ Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/  

Breakthrough Marketing Secrets
“Your copywriting sucks!” — Dealing with client feedback as a freelance copywriter…

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 20, 2023 9:38


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Rewired Mind
Your Job Description Matters More Now Than EVER Before!

Rewired Mind

Play Episode Listen Later Sep 20, 2023 29:08


In this episode we featured initially on LinkedIn Live, I take a deep dive into an absolutely critical topic for employers - writing a great job description. I sit down with Cory Berg and Anthony Garone, who provide valuable insight into how companies need to realize the value in a proper job description.  We talk about some of the bad techniques of creating a job description. Copy and paste from another larger company? Cory calls it "copy pasta" - nobody wants to eat it. We talk about the legal content contained in some, and the lack of understanding of what a potential hire wants to see from the company he or she is going to dedicate their professional lives to! We dive into ways a company can overcome negative reviews about themselves, how to attract the people that want to be a part of the organization, and how incredibly different the quality and quantity of applicants can be when crafting a proper description. Join us for this fun discussion! Enjoy, Allen Plunkett

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen
Diesen Businesstrick kannst du von der Autobahn in Los Angeles lernen

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen

Play Episode Listen Later Sep 20, 2023 6:28


Diesen Business - Trick kannst du von der Autobahn in Los Angeles lernen Als Freelancer und Agentur kannst du von der Hollywood-Stadt eine spannende Sache lernen und für dein Business übernehmen. Eine spezielle Maßnahme an den Highways hat der Stadt LA viel Geld gebracht. Du kannst sie sogar für dein Business nutzen. _-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-

Lean Out Your Business Podcast
E142 | Clever Ways to Increase Conversions with Copy with Sage Polaris

Lean Out Your Business Podcast

Play Episode Listen Later Sep 19, 2023 34:54


Why is conversion copywriting important in helping business grow? And how can a clear, compact and concise copy increase your conversion rates and sales?  Conversion copywriting plays a crucial role in the success of any business. It involves crafting compelling and persuasive content that resonates with your target audience, grabs their attention, and motivates them to take action. A well-written sales page can effectively communicate your brand's value proposition, highlight the benefits of your products or services, and create a sense of trust and credibility. Copywriting also extends to other marketing aspects such as social media, ads, brochures, and blog posts. Each piece of content should be carefully crafted to convey your brand's message, showcase its unique selling points, and prompt the desired action from your audience. Today, I am joined by Sage Polaris, who I know from a women's networking group. We will explore the impact of copywriting on conversion rates and why it's essential to get it right.  “Copy conversion means understanding how to write more effective copy and messaging that will land with your audience.” – Sage Polaris In this episode, you'll discover:  · The importance of copy in increasing business conversion  · Quick tips to have better converting copy and sales page · Using data sheet to drive decisions and changes into a copy · Understanding biotypes · The four central buyer types and its framework · Copywriting for emails for higher open rate · How Sage shifted her business model · Ready to simplify and streamline how you scale your business?     Learn and connect with Beate: • Visit Sage's Website • Follow Sage's Instagram • Follow Sage's Facebook • Access the Triple Your Open Rate: The Email Template   We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale   Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.   For full show notes and more visit leanoutmethod.com/podcast.

Podcast do Ladeira
Ep. 230 - Como usar um vídeo com 73 milhões de views ao seu favor

Podcast do Ladeira

Play Episode Listen Later Sep 19, 2023 37:23


Querer ter muitos views pode ser perigoso.Por que seu cérebro é programado para economizar energia.Ter muito resultado parece difícil. Então ele desliga.Nesse podcast o Leandro mostra como contornar esse padrão.É um jeito contra-intuitivo que até uma criança consegue seguir.Assista para entender como usar qualquer resultado a seu favor.O VTSD te ajuda a criar seu produto digital:https://bit.ly/vtsdcasttMe siga no Instagram: https://bit.ly/Instagram-do-LadeiraDisponível no Spotify:https://open.spotify.com/show/1hrCEKE

Brandfetti
How Rewriting Her Website Copy Helped Zoe Richmond Attract Her Dream Clients

Brandfetti

Play Episode Listen Later Sep 19, 2023 45:37


In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch.   We dive into: The 1 big thing that Zoe learnt through WYW that helped her rewrite, tweak and refine her website copy to attract her ideal audience How she was able to reduce her cost per lead (CPL) in her latest launch from $22 to only $9 through tweaking her ad copy What should (and should not) be on a digital course sales pages and landing pages Zoe's predictions and recommendations in the world on online course launches: evergreen vs live   Doors to WYW open on the 21st of September. Want a taster? We are hosting a brand new free LIVE masterclass, and you're invited. Learn how to level-up your website and write stand out copy that stand out (and convert) in this 60 minute masterclass and save your seat right here: www.wordfettigroup.com/freemasterclass.   Enjoyed this episode? Make sure you screenshot and tag @zoe_richmond_ and myself @anitasiek and share your biggest AHHA!  

El podcast de El Club de Inversión
E025 Entrevista

El podcast de El Club de Inversión

Play Episode Listen Later Sep 19, 2023 43:16 Transcription Available


Isra Bravo es uno de los mejores copywriters de España. Algunos dicen del mundo.Aunque… ¿Sabes qué es un copywriter?¿Para qué sirve exactamente esta técnica de escritura?¿Y qué tendrá que ver esto con el mundo del emprendimiento y las inversiones?He tenido la oportunidad de entrevistarle para que nos detalle qué es lo que le ha acercado al éxito más rotundo en su sector.Además, he conversado con él, como no puede ser de otra manera, sobre sus inversiones, porque alguien que gana tanto dinero sabe lo esencial que resulta emplearlo de forma óptima para hacerlo crecer a largo plazo.Lo cierto es que la forma de comunicar de Isra Bravo casi te obliga a escucharle con atención.Si no lo conocías, descubrirás un gran profesional con poderosos consejos que podrás aplicar en tu día a día.Y si ya sabes de quién se trata, creo con sinceridad que esta entrevista ha quedado realmente completa, pues tocamos múltiples temas que, sin duda, serán de tu interés.Una entrevista de lo más entretenida de la cual obtendrás grandes aprendizajes que mejorarán tu parte negociadora y tu relación con el emprendimiento y las inversiones. 

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen
Der Erfolg liegt in der Länge der Blockierliste - Abgrenzung im Business

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen

Play Episode Listen Later Sep 19, 2023 9:02


Der Erfolg liegt in der Länge der Blockierliste - Abgrenzung im Business Das klingt hart: "Blockierliste", "Leute entfernen", aber es ist wichtig dich zu schützen und Leute aus deinem Umfeld zu entfernen, die dir schaden wollen. Auch auf Social Media musst du klare und souveräne Grenzen setzen. Erst als ich das verstanden habe, wurde mein Business wesentlich erfolgreicher. _-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-

Breakthrough Marketing Secrets
5-Day Email Campaign Strategy — Fast Cash Flow from Your Email Marketing List

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 19, 2023 31:01


Now Your Business
Elevate Your Email Marketing: Personalized Strategies for Business Growth! with Yuval Ackerman

Now Your Business

Play Episode Listen Later Sep 19, 2023 32:18


This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Yuval Ackerman. Are you ready to master the art of email marketing?  Tune in to this enlightening podcast episode with Yuval Ackerman. In this insightful discussion, you'll discover:-The power of email marketing and why it's essential for your business.-How to craft engaging emails that connect with your audience.-The importance of personalization and storytelling in email campaigns. Join us as we unravel the mysteries of successful email marketing.  Get ready to supercharge your email game and boost your business growth.  Don't miss out on this opportunity!  Power Personality Quizhttp://winbacktimequiz.com/Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Yuval Ackerman at:Email List: https://www.ackermancopywriting.com/subscribeLinkedIn:  https://www.linkedin.com/in/yuvalackerman/  Win The Hour Win The Dayhttps://www.winthehourwintheday.com

Digital Marketing Therapy
Ep 223 | Writing Content Your Audience Craves with Alison Ver Halen

Digital Marketing Therapy

Play Episode Listen Later Sep 19, 2023 31:14


Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your organization, be clear in your messaging about the big picture goal of what you do. What you'll learn: → power of storytelling. → figuring out your tone. → choosing clarity. → better understanding clickbait. Want to skip ahead? Here are key takeaways: [5:47] Content connects better when there is storytelling involved. This works across industry but especially when it comes to more technical or academic areas of support. People remember stories. [10:23] Create you brand voice. Understand how you want to sound and the tone of your brand. Do some research to understand how your competitors sound. Take into consideration your ideal audience. Put it all down in a language guide so you can stay consistent. At the end of the day – be authentically you. Do no feel the need to replicate another brand. It's also important to remove jargon and speak in a way that people who don't know what you do can still understand impact. [20:00] Clarity is the most important thing. You can get cutesy with your language but. notat the expense of it being super clear for people to understand. It always needs to go back to your brand voice. Clarity also comes with a call-to-action that makes a clear next step. [24:58] Don't use clickbait unless it's genuine and takes people somewhere authentic. Yes we want people to click the link, and a great headline is. away to do that. If you don't send them somewhere they expect to go then you'll get people to bounce from your website, lose trust, and hurt your search engine rankings. Resources Digital Marketing Therapy Sessions Alison Ver Halen Founder, AV Writing Services Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Learn more: https://avwritingservices.com/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Breakthrough Marketing Secrets
How to "Niche-Down" Your Offer — Make More Sales & Profits

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 18, 2023 22:22


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Copywriters Podcast
Financial Copywriting - What It Really Takes, with Aaron Gentzler

Copywriters Podcast

Play Episode Listen Later Sep 18, 2023


If you'd like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is the CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He's been in the business since 2006 and tells us about his own journey, as well as some of the experiences he's had training and advocating for younger copywriters. Just as important, he'll let you know what he has seen that spells bad news for people trying to get their foot in the door in the first place. Plus, he shares in-the-trenches insights about what works and what doesn't work with stories in copywriting. Contact Aaron at aaron@mauldineconomics.com Download.

financial cmo copywriting northern florida mauldin economics
The Good Girl Confessional
#125 Kate Toon | Want to earn Six Figures in school hours? Stay Tooned!

The Good Girl Confessional

Play Episode Listen Later Sep 17, 2023 52:25


When Kate Toon, as a single parent, wondered how she was going to juggle parenthood with work, she backed herself and started her business. Now, 15 years later, Kate has built a successful business and is on a mission to help others. Kate is an award-winning business mentor and digital marketing coach. She's a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate's helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.Kate is a renowned speaker, podcaster and author, and was named Australia's Most Influential Small Business Woman (2022), one of Australia's Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).She's the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie's Business Builders. She's also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.Most parents don't want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans.In Six Figures in School Hours, award-winning digital marketing coach and business mentor Kate Toon shares practical and doable tips for parents to run a successful business, make serious money and not burn themselves to a frazzle in the process.You can follow Kate here:https://www.katetoon.com/https://www.instagram.com/katetoon

Creative Magic Club
Overthinking Your Content? Virgo Season Copywriting Prompts to Attract Your Ideal Clients.

Creative Magic Club

Play Episode Listen Later Sep 16, 2023 29:46


Mind Over Macros
Coaches Compass: How to Stop Attracting Clients That Don't Do the Work

Mind Over Macros

Play Episode Listen Later Sep 15, 2023 46:07


In this episode of the Coaches Compass, Mike explains why you may be attracting clients who don't do the work or aren't a good fit for your coaching program. Once you hear this, it'll make a lot of sense as to why you might be attracting the wrong clients. More importantly, you'll know exactly what to do to fix so you can start attracting only your dream clients.Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.comCured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Breakthrough Marketing Secrets
We don't need ARTIFICIAL INTELLIGENCE — Here's what we need instead

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 15, 2023 17:12


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Brandfetti
How to Ai-Proof Your Job as a Content Writer or Copywriter

Brandfetti

Play Episode Listen Later Sep 14, 2023 21:42


This one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly when it comes to AI and ChatGPT and how this may impact your client work and clients in general - this episode is for you. In it, I share the 3 key things you can do to really add value to your clients and AI-Proof your job. Use these value statements next time in your proposals.   Doors to WYW, will be opening again in 1 week but as a waitlister you will be getting dibs 48 hours before everyone else along with exclusive bonuses. Click here to join the waitlist to snag some early bird bonuses: www.wordfettigroup.com/wywwaitlist

Breakthrough Marketing Secrets
Marketers: Your Job Is To Solve Problems | Target Market, Audience Targeting & Positioning Strategy

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 14, 2023 8:13


Le Podcast du Marketing
L'impact des communautés pour une marques avec Noémie Kempf - Episode 196

Le Podcast du Marketing

Play Episode Listen Later Sep 14, 2023 50:21


Build Your Copywriting Business
148. Copywriting Replaced This Teacher's Income—And She Works Less Hours - Jess's Story

Build Your Copywriting Business

Play Episode Listen Later Sep 13, 2023 47:02


Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours! On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life. --------------- Mentioned on this Episode Visit Jess's Portfolio Related Links Ep. 91: Transitioning Out of Teaching to Copywriting – George's StoryGreat Summer Job for Teachers: CopywritingBest Backgrounds and Degrees for Getting Into CopywritingHow Much Experience Do You Need to Become a Copywriter? --------------- Get Free Copywriting Training here 

Breakthrough Marketing Secrets
Not Everybody Can Be An A-List Copywriter — But you can absolutely do THIS...

Breakthrough Marketing Secrets

Play Episode Listen Later Sep 13, 2023 13:11


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Badass is the New Black
Crafting Your Success: The Power of Messaging and Copywriting (Part 5 of 6)

Badass is the New Black

Play Episode Listen Later Sep 13, 2023 16:08


Hey there, welcome to my YouTube channel! In this video, we'll explore the fascinating world of messaging and copywriting. I'll show you how to attract your dream customers, master the art of persuasive copy, and level up your brand's communication game for unbeatable business success. Plus, don't forget to secure your spot in our upcoming masterclass – it's a game-changer! So, let's dive in and hit that play button now!https://www.thekrissychin.com/masterclassGrab my FREE guide to turn your knowledge into a profitable business:https://www.thekrissychin.com/profitVisit our new Template Shop: https://www.thekrissychin.com/templateshop Snag the Nail Your Digital Offer Workshop here: https://www.thekrissychin.com/nailyourofferGet on the list for our next MASTERCLASS:https://www.thekrissychin.com/masterclass HERE ARE SOME OF MY FAVE BUSINESS TOOLS:Get Started with Kajabi: https://www.thekrissychin.com/kajabi Countdown Hero:https://krissy_chin--tiapos.thrivecart.com/countdown-hero-lifetime/Get Started with AttractWell: https://attractwell.com/sign-up/thekrissychin?_from=krissy Get Started with Get Oiling: https://getoiling.com/sign-up/groworkspace?_from=krissy62 Try Searchi here:https://searchie.io/?fpr=krissy26 Starting a podcast? Get Podetize here: https://podetize.com/ Get Braden Drake's Legal Contract Templates here:https://www.thekrissychin.com/legaltemplates Join Mya Nichol's Instagram University here:https://www.thekrissychin.com/igu Try Acuity for scheduling here:https://acuityscheduling.com/?irclickid=wXz3ziz63xyLWF%3AxU-SAVSQkUkBUoyT8EydGQM0&irgwc=1&utm_source=impact&utm_campaign=i-ONLINE_TRACKING_LINK&utm_medium=affiliate-2714394&utm_content=i-Online%20Tracking%20Link&utm_term=i- Get Typeform here: https://www.typeform.com/signup/?gspk=a3Jpc3N5Y2hpbjk1OA&gsxid=uspnZOKXZgc1&utm_campaign=affiliates_krissychin958&utm_medium=referral&utm_source=partnerstack&tid=d8b07438-d15f-4d63-9e40-38b8e033cbfb Get started with Jasper AI here:https://www.jasper.ai/?utm_source=partner&fpr=krissy52

The Inside Story Podcast with April Adams Pertuis
Leave 'em Wanting More with Your Copywriting with Marisa Corcoran EP: 156

The Inside Story Podcast with April Adams Pertuis

Play Episode Listen Later Sep 13, 2023 50:44


Copywriting is such an important aspect of the business world. It takes concepts and products and weaves them into captivating stories. And what makes it truly remarkable is its power to not only grab attention but also forge a meaningful connection between brand and audience. In today's busy marketplace, mastering the art of copywriting can be the game-changer that sets you and your business apart.  Enter Marisa Corcoran, CEO and founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message. Get all the links and resources at https://www.lightbeamers.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

The Nopalera Podcast
Ep. 38 Copywriting Your Brand DNA with Yessy Downs Of Oxford Comma

The Nopalera Podcast

Play Episode Listen Later Sep 13, 2023 24:47


Hispanic Heritage Month has arrived and what better way to rise up and celebrate than with Yessy Downs, a guru of defining, uplifting and empowering Latino entrepreneurs through today's inequitable landscape.Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin', Burger King and Samsung, Yessy's passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.Created on a foundation of community and inclusivity, our goal is to uplift and support members of our BIPOC, Queer, women and disabled communities with the power of words. We believe that a person who doesn't get you, has no business writing for you, so we pair our clients with writers who share their views and experiences, in order to create copy and Brand Voices that are authentic and true to who they are. Simply put: we get you, so we gotchu. Recorded May 25, 2023Connect With YessyWebsiteInstagramConnect with NopaleraWebsiteInstagramTik TokJoin Sandra's Entrepreneurial NewsletterAsk a business question

Brandfetti
How Trusting in Her Intuition Led Laetitia Andrac to Become a Best-Seller for Her Book

Brandfetti

Play Episode Listen Later Sep 12, 2023 48:49


One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this episode, I bring in Laetitia Andrac, a business doula, strategy and intuition coach and also one of most recent WYW cohort students.   In this episode, we dive into: What is intuition (and what it's not) and the power of it in growing your business The art of intuitively "selling" Laetitia's 5-step method to begin trusting in your intuition. Why Laetitia trusted HER own intuition in joining our cohort in May, and how that has supported her in launching her book "Light it" (now a best time seller!) Why she wanted to learn how to write her own sales copy for her book, even though she usually outsources.   Doors to WYW, will be opening again in 1 week, click here to join the waitlist to snag some early bird bonuses: www.wordfettigroup.com/wywwaitlist.   A heads up, our 3-day Copy Confidence Challenge is happening TOMORROW. It's not too late to get your ticket. 14, 15, 18th of September (replay included). 1 hour over 3 days, that's all it's going to take to uplevel your copywriting game.   Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge    

The KORE Women Podcast
Owner of Butterfly Copywriting and Dynamic Content Writer for LinkedIn Users - Val Roskens Tews

The KORE Women Podcast

Play Episode Listen Later Sep 12, 2023 17:04


This week on the KORE Women podcast, Dr. Summer Watson welcome Val Roskens Tews, who is the owner of Butterfly Copywriting. Val is a writer who loves to help people shine through writing and also to create an impact. She is currently working with people to support them by creating copy and content for LinkedIn.  You can follow Val Roskens Tews (Tees) on LinkedIn and via email at: val@butterflycopywriting.com. Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast o