Podcasts about Copywriting

In this episode, you'll also hear:Why copywriting is such a high-demand, high-income skillCommon misconceptions about copywritingThe basic skills you need to succeed as a copywriterCoach Tam's personal recommendation for a program to get you started and walk you through every step of the processThere's a lot of talk in the Christian author community about ways to make more money. Often, the recommendation is to niche down, figure out who your tribe is, and then find ways to market your work more effectively. If that's your goal, you'll definitely want to go back and check out Part 2 of this Published and Paid series. So far, we've covered three paths you can take to make money as a writer, and now it's time to take a look at the fourth path. This path is often overlooked. In fact, it's probably thought of even less than public speaking or coaching. But it's not something you should sleep on, because it's a field of writing that will always be in demand: the field of copywriting. What Is Copywriting?Copywriting is a high-income skill to possess as a writer, because organizations large and small are always in need of someone to produce compelling, persuasive, and interesting marketing materials. As a copywriter, you can be that someone. You can earn a very good income using the writing skills you already have to create ad copy, web content, brochures, and much more. And the best part? You can often set your own hours, and you can literally work from anywhere in the world. Copywriting is the art of being persuasive, so there are a lot of things you could write that fall into this category, from sales letters to emails to social media posts and more. And all of these content pieces share the same goal: to get people to take action. Another important thing to know about copywriting is that it's a skill you can learn, even if you don't feel like you are particularly persuasive right now. (Trust me, I know this from experience!)Copywriting MisconceptionsBefore we get into some tips on how to get started with copywriting, let's first address the proverbial elephant in the room. You see, copywriting is often misunderstood. It falls in the category of marketing, and many of us have negative belief systems about marketing. It's often perceived as a dark art, a way to manipulate people into buying things they don't need. But nothing could be further from the truth!Copywriting is simply the art of crafting compelling copy. The goal is to find the right words to communicate your message in a way that resonates with your audience. That's really all that it is.Are there some unscrupulous individuals who use copywriting for less-than-honorable purposes? Of course there are. But let's be honest, there are people in every field who do not operate in a way that is consistent with Christian values. Copywriting is no exception, but – just like in every other field – the vast majority of professionals in this field are ethical. They only want to help themselves and other business owners and organizations achieve their goals. So it's true that not all copywriters are created equal. And you can be a part of changing the narrative by operating your copywriting business in a way that honors God. Another reason copywriting is often misunderstood has to do with the word “persuasion.” For some people, persuasion is associated with manipulation and coercion. But it doesn't have to be. You see, there's nothing inherently wrong with using words to influence someone's thoughts or actions. And let's be real: we all do that every day, whether we consider ourselves a copywriter or not. Have you ever tried to convince your boss to give you a raise, or your significant other to go on a date with you? That's persuasive communication, and it's the same skill a copywriter uses to convince people to buy a product, click a link, or sign up for a newsletter. Persuasion is a skill that we use every single day, and you can absolutely use it in a way that both honors God and helps the company meet their objectives. What's more, as you develop this skill and put it to use for other people, it will also make you better at marketing your own books and message. 3 Basic Skills for Copywriting SuccessThere's no perfect formula for becoming a great copywriter, but there are certain skills and qualities that will help you succeed in this field. You might have some of these basic skills already, but if not, you can likely develop them with a little bit of work. 1. Good copywriters are good communicators. Most of us know that good writing must be clear and concise. After all, who wants to read a rambling essay, a sloppy email, or a book that just goes on and on with no end? But what most people don't realize is that clear, concise writing is especially important for anyone who wants to become a highly paid copywriter. In the world of advertising and marketing, every word counts. So the best copywriters are able to distill complex thoughts into concise, powerful prose. However, if you aren't confident you can write clearly and concisely, that doesn't necessarily mean you can't become a good copywriter. It just means you need to work on those writing skills. In addition to expressing yourself clearly and concisely in writing, being a good communicator also means understanding the needs and expectations of your client or audience. In other words, your writing can't just be good; it needs to be effective at reaching the audience you're writing for. Think about it this way: even if you're using copywriting to market your own books, you have to understand the audience's needs so you can create material that meets their expectations, right? It's the same if you're working with a copywriting client. You have to understand who their audience is, who they're trying to reach, and what goals that audience is trying to accomplish, because that will help you target your writing more effectively. And that will help you create content that delivers value. 2. Good copywriters are creative and think outside the box. Often, copywriting requires you to come up with original, attention-grabbing solutions to promoting a product or service.That's essential, because the client is coming to you because they don't have that skill. They know their products and services, but they don't know how to present them in a way that grabs attention and prompts people to take action. As a writer, you probably already know the importance of being creative and thinking outside the box. You already use those skills in your own writing, whether you write fiction or nonfiction. As a copywriter, you'll simply take those same skills and mindset and apply them to coming up with fresh ideas to set yourself apart from the competition. And the better you get at doing this, the higher the rates you'll be able to charge. Yes, creativity can be challenging. You may be tempted to wait for inspiration, and if you do, inspiration may never come. Instead, you have to learn to inspire yourself to write. How? By creating an environment that inspires you to take action. Sometimes this means taking a break from writing and doing something completely different. For example, once you have the basic concept you need to write about, you could take a walk, watch a movie, or read a book on that subject to get more familiar with it. Sometimes you have to take yourself out of “writing mode” and expose yourself to new experiences. This opens you up to new possibilities and gives your mind the opportunity to come up with fresh ideas.3. Good copywriters are well-organized and detail-oriented, able to manage multiple projects at once. To maximize your income, you'll need to work with multiple clients. And each of those clients will have unique deadlines, needs, and expectations. That means you need to be good at juggling! It also means you need to ensure the copy you put out is good. It should be user-friendly and easy to read, with great attention to detail and on-point spelling and grammar. The goal is to produce high-quality work that meets your clients' expectations. Copywriting is always in demand, and chances are good that after you work with a client, they'll need a copywriter again for other projects down the road. So if you knock it out of the park the first time, they're likely to come back to you with further needs. So how do you ensure you're meeting client expectations? By developing skills in these basic areas:Organization: Manage your time well so you can meet deadlines. Pay attention to the details of spelling, grammar, etc. Take advantage of online tools to stay organized, check for errors, and keep track of dates and tasks.Staying on top of trends: Copywriting as a skill has existed for a long time. But there are always new and exciting ways to convey information, and the client base is always changing and evolving. The best copywriters stay up-to-date on what's working now and constantly adjust their writing approach accordingly. With all this in mind, if you have good communication skills, are creative and can think outside the box, and are well-organized and detail-oriented with the ability to manage multiple projects at once, then you are already well on your way to becoming a successful copywriter. Take Action TodayThere are a number of different ways to get started with copywriting. But one of the best ways is to go through courses or programs that will help you take the concepts you've read about in books and put those skills into practice. If you're looking for a good program to guide you through the process of developing your copywriting skills, check out our friends at the American Writers and Artists Institute (AWAI). Their training program equips you with everything you need to know about copywriting, from the basics of grammar and punctuation to more advanced concepts like persuasion and marketing. Best of all, you'll be able to put your new skills to use right away. Whether you're looking for a six-figure income or just some extra spending money, AWAI can help you to get started. So what are you waiting for? Get started today, and watch the world of copywriting open up before you! Even if you don't think you're interested in taking a course right now, why not just take one small step in that direction by checking out what programs are available and asking yourself if this copywriting path could create additional income streams for you and your family? BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Christian Authors Network (C.A.N.) Facebook© community. I specialize in helping mission-driven authors, coaches, and entrepreneurs increase their exposure, impact, and income through strategic self-publishing and digital media appearances. Just say yes and we will work together to attract a tribe of loyal followers that 1) "get you", 2) love what you do, and 3) are happy to invest in your book, business, cause, or movement. Plus, we will accomplish all of this without fake, salesy, sleazy, or manipulative tactics. Yes you CAN write, publish, and profit in a way that honors God; join the community today at https://christianauthors.net/fbgroup.   GET CONNECTED:Connect with fellow Christian Authors: http://christianauthors.net/fbgroupDownload the Free Christian Author Marketing EBook: https://265point.com/secretsbook1Get Booked as a Guest Speaker for Free: http://christianauthors.netFollow Tam on Facebook: https://www.facebook.com/TamaraJacksonTransformationExpert/Interact with Tam on Instagram: https://www.instagram.com/fitnesstamara265/

#372 - Heute drehe ich den Spieß um: Ich habe dir 9 kugelsichere Methoden mitgebracht, wie du dein Business gegen die Wand fährst. Warum? Wenn du meine Episode zum „Inverse thinking" gehört hast, weißt du: Um ein Ziel zu erreichen, ist es oftmals besser, sich zu fragen, was du auf keinen Fall tun solltest. So hast du mögliche Risiken immer im Hinterkopf und weißt, worauf du dich konzentrieren solltest. Wichtige Links: www.timnews.de

¿Escribir en Instagram en tiempos de reels? Mireflexión personal sobre el tema. ¿Merece la pena escribir textos largos en Instagram? ¿Todavía hay gente que lee? Hoy te quiero dar mi opinión personal sobre el tema. ¡Escucha el episodio de la semana!___________________________________________________________________

If you're a copywriter struggling to get your copywriting game on point, listen up. Andrew Contreras was making a decent living, but knew there was more he could be doing. Then, he hired a coach and it changed his life. Since then, his business has exploded. He wrote a multimillion dollar offer called The Christian Diet that's made him a fortune and taken his career to new heights. In this interview, we talk about how copywriting can help you grow your career as an entrepreneur, how to find a copywriting coach or improve your own skills, and how to use copywriting to boost your business or expand into new areas of expertise. We also get into how dropping the label of "copywriter" might help your career more than you think. Tune in and get your writing game prepped for a killer 2022. 00:00 Finding a Copy Coach 02:51 Receiving Feedback Is Your Ticket to Success 04:14 From Copywriter to Offer Owner 06:11 Evolving Past the Label of Copywriter Connect with Andrew: New Crescent Media Website:https://redcrescentmedia.com ( https://redcrescentmedia.com)   Connect with Maria: Maria Sparagis Website:http://mariasparagis.com ( http://mariasparagis.com) DirectPayNet Website:https://directpaynet.com ( https://directpaynet.com) LinkedIn:https://www.linkedin.com/in/mariasparagis/ ( https://www.linkedin.com/in/mariasparagis/) Facebook:https://www.facebook.com/mariasparagis.directpaynet ( https://www.facebook.com/mariasparagis.directpaynet) Instagram:https://www.instagram.com/directpaynet_paymentsolutions/ ( https://www.instagram.com/directpaynet_paymentsolutions/) Twitter:https://twitter.com/directpaynet ( https://twitter.com/directpaynet)

Special guest George Gorringe joins the podcast to talk about his quick rise to copywriting success in his first year of being a Comprehensive Copywriting Academy Student. George is a former teacher, salesman, and archeologist turned copywriting pro. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with George about what interested him about copywriting, large clients he works with, and what he did to find copywriting success so quickly. --------------- Get Free Copywriting Training here 

Does your business feel stuck at the moment? Do you want to strengthen the copy on your marketing content to connect more deeply with... The post Copywriting and Finding Your Zone of Genius with Hanna Hermanson | POP 763 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

#371 - Wie baust du ein krisenfestes, schlankes und effizientes Online-Business auf, das hohe Margen abwirft? Genau das ist die Frage, die wir in diesem Podcast behandeln. „Wir" sind in dem Fall Michael Asshauer vom machen-Podcast und meine Wenigkeit. Michael kam auf mich zu und hat mich spontan zu einem Interview auf seinem Podcast eingeladen. Dieses Interview habe ich dir auch auf meinem Podcast zur Verfügung gestellt. Wichtige Links: www.timnews.de

Au programme de cet épisode :- 02:30 -> Je vous propose d'ouvrir le bal avec PB, Copywriter professionnel depuis 4 ans et aussi le Fondateur de Copyrockstars.Avec PB, nous sommes revenu sur :Ce qu'est un lancement ?Les différents types de lancement (et comment ils sont structurés) via plusieurs exemples pertinentsL'aspect psychologique du lancement (gestion du stress)Les choses à faire absolument lors d'un lancement et les erreurs à éviter- 49:18 -> Je vous propose maintenant d'écouter cet extrait de ma conversation avec Charlotte de Pose ta Dem, un média et une école de formation pour vous aider dans votre reconversion.Charlotte est plutôt habituée à faire des lancements de formations réussies, elle aborde avec moi :Quel est l'intérêt de faire un lancement dans son cas précis ?Comment elle s'organise ? Les différentes étapes, l'importance du pré-lancement, chauffer l'audience, le timing ..Combien de personnes sont impliquées ?Qu'est-ce qu'il ne faut surtout PAS oublier avant un lancement ?La création d'un Groupe Facebook éphémère qui a réuni plus de 1500 futurs démissionnaires ultras engagés, dont la plupart venaient tout juste de découvrir Charlotte grâce à des publicités FacebookEt enfin, le webinaire qui a permis à Charlotte de générer plus de 30.000€ en une seule soirée- 1h38 -> On termine avec mon propre exemple où je vous partage la stratégie en 5 étapes qu'on a mis en place avec Claire pour le lancement de ma formation Facebook Ads Academy 2.0 en 2021 :Etape 1 : audit avatar à partir étude prospects et clientsEtape 2 : repackager offre par rapport à étudeEtape 3 : La ré-écriture de la page de venteEtape 4 : la création et la promotion du challengeEtape 5 : le lancementTout au long du podcast, je vous partage en toute transparence les résultats qu'on a obtenus, ce qui a marché, ce qui n'a pas marché, ce que nous aurions fait autrement et les apprentissages que l'on en a retiré.--------Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/audit Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

Kommunikation: Wie wir etwas sagen und wie wir etwas schreiben. Beides sind wichtige Bestandteile für ein Online Business und für einen Podcast. Auch wenn ein Podcast ein auditives Medium ist, kommt der Podcast ohne die schriftliche Komponente nicht aus. Titel, Shownotes, Blogartikel gehören zu einem Podcast. Das sind wichtige Bestandteile. Sich als Podcaster:In mit dem Thema Copywriting auseinander zu setzen, kann von Vorteil zu sein. Copywriting ist viel mehr als "nur" Werbetexten.  Doch wie geht eigentlich Copywriting und was ist das überhaupt? Diese Fragen und noch viel mehr beantwortet mir in dieser Episode Textgenie Youri Keifens.  Youri ist Kommunikationsprofi, Copywriting Experte, Mentaltrainer, Coach und Podcaster. Er verbindet Hypnose, Psychologie, Philosophie und Persönlichkeitsentwicklung in seiner Arbeit als Copywriter und das macht seine Arbeit sehr besonders.  Die Episode lohnt sich für alle, die tiefer in das Thema Kommunikation eintauchen möchten. Viel Spaß beim Hören... P.s. Sein Podcast "Texte, die verkaufen", ist eine große Empfehlung!  Du erfährst in dieser Podcast Episode: ✓ Was Gemeinsamkeiten und Unterschiede von Copywriting und Podcasting sind ✓ Warum die mündliche Kommunikation viel authentischer ist, als die schriftliche ✓ Warum wir mehr verkaufen als nur unsere Produkte und Dienstleistungen ✓ Hypnose: kann ich das in meinem Business anwenden? ✓ Sollte Copywriting jeder selbst lernen oder kann ich es auch outsourcen ✓ Was sagen wir wie? Kommt das was wir sagen wollen, auch beim Empfänger so an? ✓ Warum Copywriting auch Selbstcoaching ist ✓ Es geht nicht um dich, sondern um deine Hörer:Innen ✓ Warum Du deine Persönlichkeit nicht verstecken kannst ✓ Wie nimmt Youri seine Podcast Episoden auf? ✓ Skript oder Freisprechen? ✓ Warum Youri nur im Stehen podcastet ✓ Was Youri macht, um sich in den richtigen Zustand für eine Podcast Aufnahme zu bringen ✓ und noch vieles mehr... Mehr über Youri Webseite: www.textedieverkaufen.de Der Podcast "Texte, die verkaufen" Youri auf Instagram Youri auf LinkedIn    Du hast eine Frage zu deinem Podcast? Schick sie mir per Sprachnachricht. Ich beantworte sie live in der Podcast Sprechstunde.

EP 167 Laure Oomens Over Narcisme, Flow, Ondernemerschap, Haar Eerste Boek En Natuurlijk Copywriting | What's On Your Mind? (Dutch/Nederlands) Hi ik ben Peter en elke week geef ik jullie een podcast over personal development, mindset & verkoop. What's On Your Mind ? is een 1 uur conversatie. Iedereen heeft een verhaal. En ik wil dit verhaal van mijn gast naar boven brengen. What makes you ‘you'? Dat is de rode draad in het schrijftraject van Laure Oomens. Copywriting is zoveel meer dan de platgetreden marketingpaadjes bewandelen. Het draait om de verhalen die jou en je merk uniek maken, leert ze haar coachees. En ja, vaak zijn dat de (g)rauwste eerst. Dat leerde ze zelf the hard way, toen ze na 2 jaar eindelijk brak met haar narcistische partner. Ze gaf haar gouden kooi bij een multinational op en startte haar eigen copywritingbusiness. De ultieme daad van zelfliefde, noemt de 28-jarige het zelf. Website: www.locowriting.com Instagram: www.instagram.com/loco_laureoomens LinkedIn: https://www.linkedin.com/in/laure-oomens/ Download 15 schrijfstarters: https://mailchi.mp/8b0fe5522652/freebie-15-writing-prompts Support your podcast via Patreon https://www.patreon.com/psgrow?fan_landing=true or WhyDonate https://whydonate.nl/donate/PSGROW/en For online recording, I use Riverside.fm to record high quality audio and video. I have been using Riverside.fm for more than 1 year as I was not happy about the audio quality of Zoom. Next to this, I also wanted to do something more with the video than just 2 faces next to each other. Check out Riverside.fm on https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=peter-snauwaert Music: Intro Peter Snauwaert (Copyright) Voice-over: Stemmig by Sara Fiems Let's connect: LinkedIn: https://www.linkedin.com/in/petersnauwaert Twitter: @petersnauwaert Instagram: @ps_grow Facebook: https://www.facebook.com/PSGROW E-mail: peter@psgrow.com Zelf zin om een podcast te maken? Geniet van onze gratis workshop op http://psgrow.com/podcast

Hole dir jetzt unseren kostenfreien Business Storytelling Workshop: https://www.geschichtendieverkaufen.de/masterclass Die geheime Storytelling-Formel - In 4 Schritten zu deiner guten Geschichte. Kosteneffizientes Marketing mit Content, der in die Herzen deiner Kunden geht und sie von dir und deinem Angbebot überzeugt. Hier geht es zu den 7 goldenen Regeln im Copywriting: https://www.geschichtendieverkaufen.de/goldene-regeln Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales

When someone signs up for your email list, they are introducing themselves. Your response at that moment can be crucial to the future of your relationship. So, when someone introduces themselves to your mission by signing up for your email list, they deserve some acknowledgment, attention, and warmth. How is that accomplished? In the digital world, a "welcome-to-our-email-list" email series is how we show this common courtesy. A "welcome" email series is the polite thing to do. When someone signs up for your email list, they take the initiative to have a relationship with you. When you send a "welcome" email, you offer them a smile and a handshake. It is common courtesy.When done well, a welcome email series is your best opportunity to say hello and turn new acquaintances into donors. This one thing will push your nonprofit into the top one percent of nonprofits worldwide. So few organizations do it that you become known, liked, and trusted. And when donors know, like, and trust you, they enthusiastically give you their treasure!If you are not sending a "welcome" email series to folks that introduce themselves to you, you will never get all the money you need for your mission. A LOT of cash remains on the table that could have been yours.In writing your welcome email series, consider ahead of time what kind of engagement you want. When done right, people are most willing to join your mission with a gift in these emails. The goal is to:Send a couple of nurture emailsIntroduce them to who you are and what you doShare some emotional and engaging core stories Invite them to make a difference with a financial (monthly!) giftConsider:Email #1: Welcome; Introduction; What to expectEmail #2: The problem we uniquely solve; Beneficiary story; CTA (call-to-action) read our blogEmail #3: The problem we uniquely solve: Donor story; CTA join our social media pagesEmail #4: The problem we uniquely solve: Volunteer story; CTA fill out a special abilities Email #5: The opportunity; Make a difference with a giftEmail #6: Ask for feedbackThe hardest thing about implementing a welcome-email series is figuring out what to put in them. Copywriting legend Eugene Schwarts tells us that our goal should be to take our new acquaintances from:Completely unaware: No knowledge of our missionProblem aware: They understand the problem you solveSolution aware: They understand the unique solution you bringProduct aware: They understand the cost of your solutionThe most aware: They are invited to be a part of the solutionPotential donors are introducing themselves to you all the time! You miss a fantastic opportunity to nurture excellent relationships when you don't respond appropriately. Keep saying thank you, telling stories and responding well to people when they introduce themselves to you!David

#370 - Kennst du das? Du willst ein neues Coaching-Programm auf Markt bringen, doch der Launch floppt total? Ich habe in einer früheren Episode mal einen Vergleich von Bodo Schäfer verwendet: Wie werden aus Athleten Spitzenathleten? Sie brechen ihren Erfolg in Teilbereiche herunter und optimieren diese einzeln. So ähnlich ist es bei deinem Business, bei deinen Verkäufen - sie hängen maßgeblich von 3 Faktoren ab. In dieser Episode des Conversion Copywriting Podcast und dem letzten Teil meiner Direktmarketing-Serie sprechen wir über die 3 Faktoren, die den Erfolg jeglicher Marketingkampagne ausmachen. Eigentlich die Faktoren, die den Erfolg deines gesamten Online-Businesses ausmachen. Du möchtest die magische Formel und 3 wichtigsten Faktoren für umsatzstarke Kampagnen erfahren? Dann solltest du diese Episode nicht verpassen. Wichtige Links: www.timnews.de

My guest on Getting Out of the Machine this week is one of my favorite people, David Deutsch.  We talk creativity, how copywriters and entrepreneurs can use AI as a partner, and how to inject personality into your copywriting and marketing.  Find David at https://davidldeutsch.com/  Get my copy breakdown at http://www.henryb.co/dd

And I'm back! From my 2 months impromptu break. This episode is timely because I personally didn't plan for a 2-month break from Brandfetti but getting facepalmed with a bitta sickness meant things didn't go to plan. So in this episode?! I'm sharing with YOU, what I do, when things, in fact, do not want to plan. Pssst. Wanna get your paws on 5 e-copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti

I've always believed that writing good copy is one of the most profitable skills you can have as a marketer. And even if you don't want to write copy yourself, understanding the process that your team should go through to create great copy is super important. Recently I spoke at Nick Shackelford's Geek out in San Diego and I met Brandon Ham there. Brandon used to work for Agora Publishing, the multi-billion direct marketing behemoth that was built on great copy.  Whether you want to write better email subject lines, create more engaging video ads, craft display ads that drive conversions, or improve your landing page conversion rates, this approach can really help. Here's what we cover: Brandon's 3-step research process for powerful copy. How to spy on competitors and see what's working and what's not.  The biggest mistakes to avoid when watching competitors. How to “tell your story better”. You sell with your ears, not with your mouth and what that means for copy. How to speak your customer's language. Plus more!

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram ------ SMMS #340 - When it comes to creating high-quality, engaging social media content (especially written or scripted content) your copywriting is arguably the most important element. It's the element of the content your viewers are actually reading and consuming - it's the thing that provides value to your reader! That's why in today's episode of Social Media Marketing School I wanted to share 3 of the key principles you need to be considering if you want to be writing amazing copy for your social media content. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your social media copywriting skills so that you are able to improve the quality of your social media content, make your content more engaging, increase the value your content provides and consequently grow your audience. ------ Follow me on Instagram: https://www.instagram.com/theethanbridge/ Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/ Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Jacques Spitzer is the CEO and Founder of the San Diego-based full-service branding and advertising firm Raindrop. Over the past decade, Raindrop has helped more than six direct-to-consumer brands grow by millions in just months and are responsible for creating the top-performing ad of 2020 on Youtube. Among their clients include WORX, Omigo, Crossrope, HoneyBug, the Souplantation & Sweet Tomatoes, Dr. Squatch, BakBlade, T.S. Restaurants, Ruggable, and The San Diego Symphony.He is also the author of the book People Love Turkey Sandwiches and co-author of the book Think Better, a sought-after speaker, documentary filmmaker, and 2-time Emmy-winning storyteller and creative director. His work has been featured in Forbes and Entrepreneur Magazine.In this podcast, Jacques shares how he's leading at least 100 employees for his two different companies combined, the importance of an entrepreneurial operating system, what his day-to-day looks like nowadays, and what most ad agencies get wrong about creating video content.This Cast Covers:How Raindrop walks the talk by doing their own marketing for their agency (05:38) Creating a long-form ad that led to an insane number of leads for almost zero ad spend (10:21)Why Joey is an idiot for not leveraging this type of content in their outbound process that could easily cut their cost per acquisition by half (11:17)There is never a wrong moment or time to invest in yourself (11:48)Jacques shares his insights on creating edutainment content (13:09)What makes Raindrop unique from other advertising agencies creating video content for their clients (14:08)Don't start with what you want to say, start with what your consumer wants to hear (16:14)What has changed for Jacques and Raindrop in the past 12 to 18 months since being on the podcast (17:52) How implementing EOS radically transformed Sales Driven Agency as well (19:39)Having an EOS has led to so much clarity and profitability (22:11)  “Think Better” by Jacques Spitzer and Jeffrey Campbell (23:06)Jacques shares one of the parables in the book about overemphasizing the role we play in other people's lives (25:21)Joey recalls a life-changing moment when he realized he was just a rock in someone else's play (25:52)Is it true that any PR is good PR? (29:05)What does Jacques's day-to-day now look like? (32:30)Jacques shares his upcoming podcast launching really soon called Marketing People Love (34:55)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindRaindrop AgencyJacques Spitzer | LinkedIn

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans. The post B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter? appeared first on Radix.

Cualquier persona es capaz de escribir, pero convencer, persuadir y ser estratégico en lo que se trata de transmitir, ya es otro asunto.   Con esto en mente decidí invitar a este episodio a Josephine y Damarys, quienes son copywriters.     En este episodio hablamos sobre cómo y por qué decidieron crear una agencia juntas, copywriting, email marketing, estrategia, estadísticas, entre otros temas. ______________________________________________________   Si estás lista para ahorrar tiempo y dinero, concretar tus metas, automatizar y optimizar en tu negocio, don't worry déjamelo a mí y escríbeme a mitechperson@gmail.com. Como tu tech person me encargaré de trabajar tu negocio, con la misma pasión y entusiasmo que tú lo haces.   Descarga la guía “Automatiza tú negocio con un solo click”, en donde aprenderás a configurar y automatizar tu negocio como toda una pro utilizando Zapier. Consíguela en http://mitechperson.com/guia

In episode 122 of the Customers Who Click podcast I spoke with Rachel Spedding, the Head of Copy at Photobox, one of the UKs biggest online photo printing companies. In this episode we explored how brands can speak to different audiences, even in different languages, while still maintaining that same tone of voice and brand consistency. It's pretty rare to find a photo company who are charging full price, so we need a point of difference. Differentiation is key, especially in highly competitive markets, and while you may have to introduce discounts to keep your pricing at a similar level to competitors, its essential to have those points of differentiation that convince customers youre the better service for them, and keep them coming back. Rachel is the Head of Copy at Photobox. You can connect with her on LinkedIn or head over to https://www.photobox.co.uk/.

Louise Shanahan is a freelance health copywriter who specialises in white papers, web copy, and long-form content, to help medical and biotech organisations spread the word about their latest breakthroughs. She's also the host of 15 Minute Freelancer, a podcast and newsletter for ambitious B2B and creative freelancers who want to build a business that works for them (and not the other way round!). We talk about how and why she set up her podcast, dream guests, the realities of podcasting (including scheduling, getting started and choosing your topic/niche), and advice for people who are freelance and not feeling the 'happy feels'. Find Louise at www.thecopyprescription.com The podcast is at www.15minutefreelancer.com 

The ‘R' word is popping up a lot these days. That word is “recession,” and there's a good reason everyone's talking about it. Prices are going crazy. It seems like everything's doubled in the last few months. If unemployment weren't so low, it would be a slam-dunk and everyone would say we're in a recession. This is important for copywriters and entrepreneurs, because there are specific strategies you can use to stay afloat and even grow your business in a recession. We'll talk about them today. Are you skeptical that anything could work in a recession? A Forbes magazine article says that seven billion-dollar family fortunes trace back to getting started during the Great Depression. So it's possible to do well when the economy's in the tank. Now some experts I've seen on TV say we're not in a recession yet. A really bright guy on the left says we're pretty close, and just as bright a guy on the right says there's a very good chance we'll go into a recession soon. I don't agree with either of them. I think we're not going into a recession, at least until after the elections in November. I think the politicians who have most to gain from no recession will make sure we stall it until they get reelected. But I've been wrong about the economy before. So even against my own predictions, I think it's a good idea to know what to do now so when things start to look really bleak, you'll have a plan you can go to. Because sooner or later there's going to be one. That's not just me talking. That's history talking. We've had five major recessions since I've had a job or a business, and eventually we're headed for another one. The best news of all is, the ideas we'll talk about today will work great even when we're not in a recession — and work even better once we are. So let's start by figuring out what a recession is. It's a scary word, and it's easy to think it means the economy has rolled to a dead stop. Or has collapsed completely. Game over. Economic Armageddon. And that's very dramatic, but in truth, that's not what a recession is. A recession is when the economy slows down. Keep that in mind as we go through this. Yes, there are problems. There are even some human tragedies. Sometimes a lot of them. But that doesn't mean the economy has up and left and gone to another planet. No. It has slowed down. Another thing to remember: A recession doesn't affect everyone the same way. Let's say there's a business where 10 employees there are your customers. Five of them get laid off. The other five stay on at the same salary they had before people started getting laid off. The five people who got laid off are a lot less likely to buy from you, in most cases, than the five who still get paychecks on a regular basis. One customer groups has suddenly become two very different ones. So even people in the same neighborhood are not all the same, when it comes to what kind of customer they'd be in a recession. And there's another thing before we get into what to do (and what not to do) in a recession. What's going on in the economy and specifically in your target market is very important. You need to pay attention and keep tabs on it. But there's something that's far more important, and that's your mindset. Now if you're skeptical about mindset, I understand. There's a huge industry developed that says if you're just like Dorothy in the Wizard of Oz, and you tap your red shoes together and repeat a magic phrase over and over, that is simply all you have to do and you will live a rich and satisfying life. I never got the red shoes myself, but from what I've observed and experienced, it doesn't exactly work that way. A positive mental attitude is definitely important, but it's hardly enough. The mindset I'm talking about is much more real-world. First of all, it's a perspective. A way you look at things. Expecting that you'll be successful but knowing it's not always easy and you may have to try more than one path to get a result you're looking for. But it's more than that. The mindset I'm talking about involves your hands, your mouth, and your ears. Your hands - What you do. Your mouth - What you say. Your ears - How you listen. It's what you focus on. And where you don't obsess, too. It has to do with you how you use your mind to run your day throughout the week. A bias in favor of action and replacing perfectionism with repeated efforts and adjustments, especially if something doesn't work the first time. That's at least as important as any marketing or copywriting moves you make during a recession. Besides that, on today's show, we dig into: • What NOT to do when a recession hits • What to do MORE of, and • 3 proven Recession-Fighting Strategies you can use right away, whether we're in a recession or not! (They increase income either way.) • And 4 overall principles to get the most from your business during a downturn. Download.

Director of Sales & Marketing at Power Selling Pros (where Contractors turn their call center into a profit center). Creator of "The Storytelling Habit" at ZacGarside.com. I help businesses craft a sales message that moves people. One of my clients said, "Zac was able, in just a simple conversation, to craft the message that was on my heart but that I could never put down on paper." I'm an obsessive student and practitioner of: ☑️ Speaking on Stage and in Webinars (crafting a message that makes people say "WOW... that's exactly what I needed to hear...") ☑️ Copywriting (while landing pages and emails are my specialty, I love the chance to pen some persuasive prose in any medium - one of my favorite clients fell in love with me after I wrote a landing that page that converts 40%+ for him) ☑️ One-On-One Coaching (I've coached several hundred of our clients at Power Selling Pros and, more recently, multiple High-Ticket Coaches through ZacGarside.com) ☑️ Email Marketing (I took Power Selling Pros from having non-existent email marketing to consistently emailing messages that people reply to and buy from - over $150,000 in revenue was added to our business from email in 2021, a 5,336.17% ROI) ☑️ Sales (I've brought on 179 new accounts for Power Selling Pros while simultaneously serving as Head of Marketing to generate new leads) ☑️ Good Conversation (he who can ask a well-crafted question can change the world - I love to bring out the best in others through good conversation) ☑️ Content (I've written so many emails and blog posts for Power Selling Pros and my personal freelance efforts I don't even know what the count is... but I've shared some of my learnings here at ZacGarside.com) ☑️ Podcasting (I've helped produce over 100 podcast episodes for "LIP Service for Contractors- and my personal podcast "The Storytelling Habit") ☑️ The Storytelling Habit (saying the same thing to your audience over and over gets old - I enjoy helping people and brands build a habit of telling engaging stories so they can attract more of the people they seek to serve... EVERY. SINGLE. DAY.) Currently looking for Business Owners who need help crafting a convincing sales message or have an email list they want to make more money from. DM me if that's you. Time Stamp:

You're great at taking beautiful photographs, making videos, or applying makeup...but creating captions for social media or your website? That needs a little boost. Luckily I brought my friend Boomer Cruz to give you the best tips. He's the lead copywriter at SalesForce, a powerful SF-based ad agency. He's been responsible for campaigns with Virgin Airlines, Muscle Milk, Lyft, and more. Listen to the podcast now! HOW TO FIND BOOMER CRUZ: Boomer on Instagram Boomer's Website WALID'S INFO: Photography Pricing Course (STEP PRICING) here https://go.photographybusinesscourse.com/STEPpricing Masterclass/workshop here https://go.photographybusinesscourse.com/shop Photography Blog here https://photographybusinesscourse.com Instagram here https://www.instagram.com/walid.azami/ Youtube here https://www.youtube.com/c/WalidAzamiTV Website here https://www.walidazami.com

Using Dog whistle copy to get more purchases

In this episode, I had the pleasure of interviewing a fellow DCA grad who has had amazing success with social media and an online business.  Tarla Makaeff, the Copy Queen and founder of the Iconic Copy course, is a published author, online business coach, and digital course creator, who helps creative, heart centered women start their own purpose filled business online and scale their brand with copy that converts. She's helping hundreds of entrepreneurs craft their business strategy and messaging for ultimate growth, while increasing their self-love along the way.You'll love Tarla's story about leaving a (low paying) job as a copywriter to launching a 7 figure copywriting freelance career! We talk about the common struggles of starting a business in this digital world and she shares her tried and true tips.  Copywriting can literally be the determining factor of your success, so this is a really important topic for ALL online businesses. If you want to learn more about Tarla, you can check her out here.  Or get straight to work by purchasing a copy of her book:  The Essential Guide to your First Month of Online Marketing, where she'll walk you through a step-by-step roadmap to success.Tarla has been featured in numerous online publications including LA Weekly, New York Weekly, Bloomberg, Influencive, Influencer Daily, and more.  Her mission is to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire. She lives in Los Angeles with her two beloved puggles, Bentley and Jaden.You can follow Tarla on social media here: Facebook: https://www.facebook.com/tarla.incInstagram: https://www.instagram.com/thetarlamakaeff/As always, please make sure you follow me on Instagram: @angelamariechristian and @hercircle_thepodcastIf you loved this episode, PLEASE leave a positive review as it helps me get into the ears of more amazing people like you. If you're interested in learning more about hypnosis, check out the program I've partnered with here.Support the show

This week we welcome Joel Bein.  Joel shares with us his journey from a double major to entrepreneurship. In this episode, we dive into the school system and the need for alternative education. Join us next week for part 2.  Find Joel on LinkedInFind us on Instagram at TheDeliberateZoomer To learn more about Praxis, visit discoverpraxis.com/modernwisdom 

At the beginning of 2020, Taylor Fowler was at a crossroads in her career. She had a full-time job, but she also had a few clients in her copywriting and public relations business. Unsatisfied with the feeling of burnout that this was causing, she made a decision to go all in as an entrepreneur. Although progress took time, she started to gain momentum with attracting clients and doing the work that she loved. She also started to build confidence in the area of public relations, which wasn't initially a focal point for her services. Believing in herself and putting in the daily effort proved to make all the difference in her success.Taylor's love for writing began at a young age, and she has accumulated a library of personal journals over the course of her life. Always one to gravitate to creative writing classes and journalism, Taylor has developed a talent for non-fiction storytelling. Today, she works with artists, musicians, entrepreneurs, and unique brands to help them craft their best stories. She has a knack for bringing out the raw, human, and emotional side of her subjects in a way that is refreshing and insightful. Taylor's freelance writing can also be found in numerous online publications.If you have any questions or if you'd like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I'm doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH TAYLOR FOWLER AT:Website: https://www.taylorfowler.comInstagram: https://www.instagram.com/taylorfowlerprInstagram: https://www.instagram.com/taylorifowlerFacebook: https://www.facebook.com/taylorfowlerprLinkedIn: https://www.linkedin.com/in/t-fowler

En el episodio #86 del Podcast Hablemos Copywriting conversamos sobre cinco técnicas de escritura persuasiva para ganarte y mantener la atención de tus suscriptores. Evita la escritura turbulenta y confusa. Deja que tu personalidad brille. Evita desinfectar al extremo. Usa palabras sensoriales, verbos activos y sustantivos concretos. Cuenta historias.   ¿Quieres Estar al Día en Todo lo Relacionado con la Escritura Persuasiva y Salir de Dudas?   Suscríbete al Podcast Hablemos Copywriting para que multipliques tu autoridad y tus ventas.   ¿Necesitas Ayuda con tus Copys?  Como Copywriter puedo ayudarte porque si emociona investigarlo, imagínate escribirlo. Aquí tienes toda mi información de contacto.  Contáctame por email: jrestocopy@gmail.com Sígueme en Instagram: www.instagram.com/jrestocopywriter Sígueme en Facebook: www.facebook.com/jrestocopy Sígueme en Clubhouse: @jrestocopy

Mit dem SmarterSchreiben-System und künstlicher Intelligenz zum eigenen Buch Ich bin Fabian Mahnke, von klein auf IT-Nerd, Papa eines eineinhalbjährigen Sohnes und verrückt nach thailändischem Essen. Es war schon immer ein Traum von mir, ein Buch zu schreiben. Ich würde gerne zu den Menschen gehören, die sich einfach mit ihrem Laptop in ein Café setzen und Seite für Seite brillante Texte verfassen, aber leider bin ich nicht so. Ich bin eher ein visueller Mensch. Als ich mich daran machte, mein erstes Buch zu schreiben, wusste ich, dass ich ein System brauchte, das mir hilft, meine Gedanken zu ordnen und effizient zu Papier zu bringen. So wurde das SmarterSchreiben-System geboren. Es ist ein System, mit dem du in nur 7 Tagen ein Buch schreiben kannst, selbst wenn du noch nie zuvor ein eigenes Buch geschrieben hast. Und das Beste ist, dass du dafür nur 3-4 Stunden pro Tag brauchst. Du musst dir also trotz der kurzen Zeitspanne von einer Woche nicht die Nächte um die Ohren schlagen, wie es in manchen Klischees oder Karikaturen dargestellt wird. Die Logik, die hinter meinem System steckt, ist dabei einfacher, als man vielleicht auf den ersten Blick denken würde. Was ein smarter Autor heute braucht, sind: genauestens definierte Anweisungen und Prozesse, sodass zu jeder Zeit klar ist, was zu tun ist smarte Tools und Systeme, teils mit KI, die den Ablauf und den Erstellungsprozess um Faktor 10 vereinfachen und damit den Aufwand enorm reduzieren Eine klare Buch-Struktur, basierend auf der Analyse zahlreicher Bestseller, die den Rahmen bildet. Diese ist sogar so wichtig, dass am ersten Arbeitstag des Systems (3-4h) nur daran gearbeitet wird. Sie wird anschließend von Profis bewertet und fein geschliffen, damit ab Tag 2 Vollgas bei der Inhaltserstellung gegeben werden kann. Wenn du also schon immer - so wie ich - ein Buch schreiben wolltest, aber nicht glaubst, dass du die Zeit oder die Fähigkeit dazu hast, ist das SmarterSchreiben-System genau das Richtige für dich. Probiere es aus - du wirst überrascht sein, was du alles erreichen kannst. SmarterSchreiben - Eine persönliche Story von mir Ich habe kürzlich mein zweites Buch veröffentlicht, nämlich genau zu diesem Thema: "In 7 Tagen zum eigenen Buch: das SmarterSchreiben-System". Aber als ich vor ein paar Jahren noch dem ersten Buch stand und lange bevor ich ein System entwickelte, war das echt wie eine Qual. Ich behaupte mal, dass ich recht gut im Copywriting bin. Werbetexte liegen mir, aber ein Buch ist eine ganz andere Hausnummer und erfordert völlig andere Skills. Ich habe mich also immer wieder hingesetzt, geschrieben...das Geschriebene teilweise oder gar komplett wieder gelöscht und wieder geschrieben. Irgendwann - nach einer gefühlten Ewigkeit - hatte ich dann mal ein Kapitel fertig. Vielleicht kommt dir das ja bekannt vor. Jedenfalls musst du wissen, dass ich eher der lean Start-up Mensch bin. Ich bevorzuge schnelle, effiziente Strukturen, kurze Wege, flache Hierarchien, um schnell Ergebnisse zu sehen und diese dann optimieren zu können. Bei einem Buch geht das überhaupt nicht. Zumindest nicht auf dem herkömmlichen Weg. Egal, wie sehr du dich beeilst, es dauert dennoch sehr lange, bis das Buch so richtig Form annimmt. Um ehrlich zu sein, ich habe mein Buchprojekt wirklich jahrelang vor mich hergeschoben. Ich denke, so geht es tatsächlich vielen Unternehmern, Selbstständigen, Freelancern und vielen weiteren Menschen, die sich je vorgenommen haben, ein eigenes Buch zu schreiben. SmarterSchreiben: Mit KI-basiertem Texttool noch einfacher Seit 5 oder 6 Jahren beschäftige ich mich mit dem Thema künstliche Intelligenz in Unternehmen, speziell im Marketing. IT-Nerd eben ;-) jedenfalls beobachtete ich seit dieser Zeit auch das Aufkommen von KI-basierten Texterstellungs-Tools, welche bis dato nur auf Englisch funktionierten. Seit Ende 2020 ungefähr können allerdings auch auf Deutsch brauchbare Texte generiert werden und seit Mitte 2021 sogar richtig gute Texte - wenn man weiß, wie. Das Thema hat mich einfach nicht mehr losgelassen und ich habe wirklich alles ausprobiert und getestet und mittlerweile weit über 1 Million Wörter generiert, mithilfe von KI. Anfang 2022 schoss mir plötzlich der Gedanke durch den Kopf: "was ist, wenn ich es schaffe, dass die KI auch beim Bücherschreiben helfen kann?". Das Feuer war entfacht, das hat mich nicht mehr losgelassen. Mein neues Projekt (ich liebe es, große Ziele zu setzen): ein ganzes Buch an einem Wochenende schreiben! Das Verrückte: es hat geklappt! Es war enorm anstrengend, aber es hat geklappt! Ich hatte alles fein säuberlich dokumentiert, um daraus ein System zu kreieren, welches ich anschließend mit bekannten Unternehmern getestet habe. Das Ergebnis: ein Wochenende für ein ganzes Buch ist machbar, aber sehr anstrengend und die Qualität leidet darunter. Also entzerrte ich alles auf eine Woche. Ich habe den Prozess erneut mit mir selbst und anderen Unternehmern im Rahmen einer Beta-Gruppe getestet und es funktioniert hervorragend! Natürlich flossen gleich weitere Verbesserungen ein. Das Ergebnis: Das SmarterSchreiben-System ist geboren und funktioniert! Dein größter Fehler als Unternehmer?: Ich habe gerade am Anfang meiner Selbstständigkeit zu viel Geld in teure Coachings und Mentorings investiert, die letztendlich wenig bis gar nichts gebracht haben. Dabei gebe ich nicht den Coaches oder den Systemen, die sie lehren, die Schuld. Viele dieser Coachings sind wie Multiplikatoren. Sie beschleunigen dein Business um einen bestimmten Faktor. Wenn dein Business allerdings selbst noch ganz am Anfang steht, dann macht er Zugewinn durch das Coaching noch nicht viel aus. Es ist einfache Mathematik: Ich habe am Anfang meiner Selbstständigkeit vielleicht 3.000 € monatlich verdient. Die Coachings brachten mir dann vielleicht mal 10.000-15.000€ in einem guten Monat ein. Also ein Multiplikator von 5. Angenommen, ich hätte bereits ein Business, bei dem ich konstant 20.000€ im Monat verdiene. Mit einem Coaching-Multiplikator von 5 wäre ich somit bei 100.000€ Umsatz monatlich. Das habe ich leider nicht bedacht und auch nicht gewusst. Sonst hätte ich meine Ressourcen sinnvoller genutzt! Deine Lieblings-Internet-Ressource?: Jasper, das beste KI-basierte Schreib-Tool. Es beherrscht jegliche Art von Texten und ich verwende es auch für das Schreiben der Bücher. Deine beste Buchempfehlung: Buchtitel 1: Buchtitel 2:   Kontaktdaten des Interviewpartners: hallo@smarterschreiben.de www.smarterschreiben.de/buch Goodie für unsere Hörer: 20% Rabatt je für "Smarter Schreiben Online Academy (hier klicken)" und "Smarter Schreiben Masterclass (hier klicken)" mit dem Gutscheincode "TOMSTALKTIME". +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: http://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++   So fing alles an. Hier geht´s zur allerersten Episode von TomsTalkTime.com – DER Erfolgspodcast. Und ja, der Qualitätsunterschied sollte zu hören sein. Aber hey, dass war 2012…

Ca ne t'a pas échappé, nous ne sommes pas tous égaux devant une feuille blanche. Quand certains ont la plume facile pour poser leurs idées, écrire, rédiger… d'autres ont vraiment du mal à se lancer dans l'écriture. Et sur les réseaux sociaux ? Sur les réseaux sociaux, la règle des 90, 9, 1 est toujours d'actualité : 90% des gens consultent, 9% commentent et 1% produisent du contenu. Cette règle est toujours la même depuis le début du Web 2.0, le web collaboratif. Tu te poses alors la question de savoir comment font ces 1% de personnes qui produisent, écrivent du contenu… parfois tous les jours ? Et ça change quoi d'écrire tous les jours sur les réseaux sociaux ? Et ça a quel impact sur LinkedIn par exemple ? Pour bien comprendre ce que ça change d'écrire tous les jours sur LinkedIn et comment il faut s'y prendre, l'invitée du podcast est Nina Ramen, fondatrice de la Manufacture du Copywriting. Si ça te dit d'écouter toutes les rencontres du matin sur les plateformes de podcasts traditionnelles, c'est ici https://smartlink.ausha.co/ledigitalpourtous

Cualquier persona es capaz de escribir, pero convencer, persuadir y ser estratégico en lo que se trata de transmitir, ya es otro asunto.   Con esto en mente decidí invitar a este episodio a Josephine y Damarys, quienes son copywriters.     En este episodio hablamos sobre cómo y por qué decidieron crear una agencia juntas, copywriting, email marketing, estrategia, estadísticas, entre otros temas. __________________________________________________   Si estás lista para ahorrar tiempo y dinero, concretar tus metas, automatizar y optimizar en tu negocio, don't worry déjamelo a mí y escríbeme a mitechperson@gmail.com. Como tu tech person me encargaré de trabajar tu negocio, con la misma pasión y entusiasmo que tú lo haces.   Descarga la guía “Automatiza tú negocio con un solo click”, en donde aprenderás a configurar y automatizar tu negocio como toda una pro utilizando Zapier. Consíguela en http://mitechperson.com/guia

After a long pause, we are back with our popular Old Masters Series. Today, a deep dive into an important part of the work of Clyde Bedell. He's not all that well known these days, but decades ago he was one of the top guys you would turn to if you want to learn how to write copy that works. Besides being a highly successful advertiser, he was a prominent teacher. For example, he built a national sales training program for Ford Motor Company in the 1930s. When he was teaching copywriting at Northwestern University, he couldn't find a suitable textbook, so he wrote one. That turned into “How To Write Advertising That Sells.” It was first published in 1940—13 years before I was born. The book is 8-1/2 by 11 and a massive 539 pages. It's pretty hard to find a copy these days, but I found one copy on Amazon for $736. Lucky for me, I got my copy years ago when it was easier to get and not quite as expensive. We zeroed-in on one chapter which I would call “7 Keys To Believability.” The word for believability that Bedell used was “conviction.” Same idea -- you want to get your prospect convinced that what you're selling is valuable and worth buying, just by the way you write about it in your ads. As we go through these 7 keys, you may be reminded on things you're not doing as well as you could, or you aren't doing at all. What we're covering today is a little different in that we're looking at elements of copy through the lens of believability, which is all-important. A focus on believability. Copywriters and entrepreneurs intuitively know this is important, but I've never really seen a checklist-based system for maximizing believability. This is that system. The 7 Keys To Believability we'll cover are: 1. Present the Main Ideas 3 Times 2. Tell of the Product's Popularity—Who Uses It And Likes It 3. Zero-in with Bona-Fide Testimonials—And Authority's Approval 4. Give Assurances and Proof—Build Confidence 5. Guarantee If You Can 6. Make Your Offer Vitally Valid—Be Congruous 7. Convey the Value Definitively—PositivelyDownload.