Podcasts about Streamline

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

Taylor sits down with Alex, co-founder of Whimstay - the OTA built to fill your unsold gap nights inside 30 days. Alex shares his journey from theater to Yelp to startup life, why Whimstay is “HotelTonight for STRs,” and how hosts can add revenue without stealing a single booking from Airbnb or Vrbo.In this episode:Incremental revenue, not cannibalization: Why Whimstay targets 0–30 days to capture mid-week, shoulder-season, and last-minute demand.Host economics: 5% host commission + traveler fee (≈5–7%); you set a last-minute discount and keep bookings from going to zero.Supply → demand flywheel: Early focus on PMS integrations (Guesty, Escapia, Streamline, etc.) and larger PMs; now expanding with an independent host portal.Who books last-minute: Gen Z/Millennial “next-gen” travelers, digital nomads, and retirees seeking value and spontaneity.Distribution strategy reality check: Don't “work for one OTA.” Diversify to reach different booking windows and traveler segments.Growth levers: Google Vacation Rentals partnership, organic community buzz, and a ramped marketing push.Vision: Make last-minute STRs ubiquitous - hosts list on Airbnb/Vrbo and Whimstay to clear expiring inventory.If you've got unbooked Tuesdays or shoulder-season gaps, this convo will show you how to turn them into found money - no new cleaners, no new systems, just smarter distribution.Explore Whimstay: whimstay.comNew episodes every Friday + Monday Market Report___Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Fall is my absolute favorite season. But I know for so many of us, it's also the season where life speeds up. School's back in session, routines are filling out, work demands pick up, and family commitments multiply.   And with all of that going on, your wardrobe? It's usually the last thing on your list.   In today's episode, I want to speak to that exact struggle. If you've been putting off fixing your closet because there just aren't enough hours in the day, this episode is for you. I'm going to show you how to streamline your fall wardrobe fast—without needing a whole weekend, a personal assistant, or very much brain space.   If that sounds like just what you need in this busy season of life, let's make your wardrobe revamp happen way faster than you ever thought possible.   FREE 5-MIN PERSONAL STYLE QUIZ: https://herstylellc.com/quiz HER STYLE ON INSTAGRAM: https://www.instagram.com/heatherriggsstyle/ JOIN OUR FREE FACEBOOK COMMUNITY: https://herstylellc.com/community REGISTER FOR THE FREE BOOTCAMP: https://herstylellc.com/bootcamp   Related Episodes: 238 – Why Your Closet Doesn't Feel Like You Yet—and How to Fix That Fast 202 – Making Time to Work on Your Wardrobe (And Other Goals) When Life Gets Crazy 47 – The Step-By-Step Plan I'm Using to Makeover My Wardrobe In 45 Days as a Busy Mom

Description:In this episode, we bring you a full 10 hours of calming ASMR combined with the gentle sounds of a thunderstorm. Whether you're looking to unwind after a long day, improve your focus, or drift off to sleep, these immersive sounds are here to help you find peace and relaxation. Let the soothing background noise wash away stress and quiet your mind, perfect for meditation, study, or simply taking a well-deserved break.Take a deep breath and enjoy these uninterrupted hours of tranquility. Remember, it's important to make time for yourself—let this episode be your companion during moments when you need calm the most.Tune in next time for more peaceful soundscapes and relaxation tips.DISCLAIMER

Your social media strategy just got a whole lot more interesting. In this marketing updates episode, Emma breaks down the latest moves on Instagram and Meta that you actually need to know – not just the stuff everyone else is talking about. Screenshots may soon count as engagement (yes, really), the Instagram repost feature is officially live, and posting frequency is now scientifically proven to boost reach. On top of that, Meta is leaning into AI ad targeting, while Instagram's new Edits app is quietly giving creators a reach advantage. Listen in to Emma explain what each of these platform changes means for your brand, how to create content that actually gets shared this month, and where to focus your energy to scale smart, not hard. By the end of this episode, you'll know exactly where to focus, what to experiment with, and how to make social media actually work for your brand in September 2025. Listen in as Emma explains: How Instagram screenshot analytics could change the way engagement is measured What the data shows about the impact of consistent posting on Instagram The smart way to use Instagram's Edits app And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Get ready for the Microsoft Dynamics 365 CRM 2025 Wave 2 release this October! Packed with new features in Sales, Events, Marketing, and the Power Platform, this update promises to enhance user experience with an innovative event hosting solution, Copilot-powered natural language searches and much more. Streamline your sales, boost your marketing, and revolutionise event management with this exciting release. Hosted on Acast. See acast.com/privacy for more information.

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Anders G. Gustafson, a former shop owner turned mentor, coach, and advisor. Anders reflects on his transition from corporate strategy and data analysis to shop ownership and eventually coaching, emphasizing the emotional toll and challenges of running a repair business. The conversation examines the distinctions between corporate and independent shop operations, the evolving complexities of the automotive industry, and the crucial importance of prioritizing employee satisfaction over customer satisfaction.00:00 "Customer Care Drives Success"05:55 "E-Commerce Business Consideration"13:56 Career Path: Shop Chain Opportunity20:33 Managing Large Retail Operations22:25 Troublesome Nationwide Parts Store28:42 "Strategies for Repair Shop Success"35:03 "Replica 1992 Pizza Hut Idea"38:41 Nostalgic Blockbuster Prediction Moment45:04 Volvo's Pioneering Truck Safety Technology47:42 Automotive Entrepreneurship Opportunities57:42 Guiding a Friend's Journey01:00:06 "Discussing Insecurities and Sibling Rivalry"

In this episode of the Econ Dev Show, Dane Carlson sits down with Rich Garman, Director of Economic Development and Finance at the North Dakota Department of Commerce, to explore how North Dakota's unique scale and culture enable fast, collaborative economic development. Rich highlights the benefits of a close-knit network where “everybody knows everybody,” the ability to push projects forward at breakneck speed, and the importance of trust and reputation in such a small state. Listeners will come away with insights into what makes North Dakota's approach distinctive and how lessons from the state's nimbleness can inspire economic developers everywhere. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Ten Actionable Takeaways for Economic Developers Build tight relationships across agencies to speed project approvals. Use small-scale networks to your advantage: connect decision-makers quickly. Develop a reputation for trustworthiness--bad actors get noticed fast. Create systems where a single text or call can move a project forward. Prioritize collaboration over silos; success requires every stakeholder. Emphasize speed to prospective investors--it's a competitive advantage. Highlight cultural strengths (community-mindedness, shared goals) in pitches. Streamline processes wherever possible; eliminate "waiting on someone's desk." Recognize the risk of reputation spread--protect your credibility at all costs. Translate small-state agility lessons into big-state or regional contexts. Special Guest: Rich Garman.

Discover how the new RCReports + FileForms partnership helps tax pros turn compliance into profit. Eric Green, Paul Hamann, and Frank Tumminello reveal how to streamline workflows, save clients' money, and unlock recurring advisory revenue, all while bulletproofing returns. Plus, join Eric, Frank, and Paul for a free webinar on September 17th and discover how you can monetize the partnership to save your clients thousands every year and create an entirely new revenue stream for yourself! Register here now: https://taxrepllc.com/20250917-compliance/

Naylor talks with Katie from H360 on how it can help or change your business. Full video breakdown on YouTube coming soon! https://www.youtube.com/@LawnCareRookie Click here for Horizon360 Promo! Code "LCR" Thanks for Listening! EVENTS: YouTube Rally 2025 FREE Registration 2025 LCR Summit Louisville KY Tickets- SECURE YOUR SPOT! 2025 Equip Expo 50% OFF Registration with code "LCR" PODCAST SPONSOR: Click here for Toro Fleet Promo! Click here for Horizon360 Promo! Click here for Toro Mowers Promo! RESOURCES: How To Avoid Burnout- FREE Masterclass Proper Watering Templates Route Density System Download the 5 Costly Mistakes In Business Here! *THANK YOU TO THE TORO COMPANY FOR SPONSORING THE LCR MEDIA PODCAST!  

Description:Immerse yourself in a peaceful soundscape blending the deep rumble of distant thunder with the gentle rhythm of ocean waves. In this episode, we bring you 10 hours of uninterrupted thunderstorm ambience paired with the soothing sounds of the sea. Whether you're looking to unwind after a busy day, enhance your meditation practice, or fall asleep more easily, this calming audio experience is designed to help you find your inner calm.Let the harmonious mix of thunder and waves melt away stress and bring a sense of tranquility wherever you are. Press play, close your eyes, and let nature's soundtrack guide you toward relaxation.Tune in next time for more serene moments from the Be Calm and Relax Podcast.DISCLAIMER

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas is joined by Jason Rainey, head of the Napa Auto Care program, and Matt Crumpton, Director of Program Development. Jason and Matt break down what makes the Napa Auto Care program valuable for shop owners, including a wide range of benefits from business development support to a robust nationwide warranty. They also discuss Napa's efforts to attract and retain technicians, highlighting new initiatives like the Team Tool Rebate program and ongoing investments in technician training.00:00 Napa's Future: Innovation and Partnership06:03 AutoCare Program: Supporting Member Growth08:45 Elevating New Partnerships Strategically10:09 Napa Auto Care Advisory Insights13:18 NAP's Shift to Professional Market19:08 Leveraging Napa Programs Effectively22:03 Top-Tier Napa Auto Tech Training23:17 Auto Care Recruitment and Retention Initiative28:26 Senior Techs Advise Against Costly Tools31:03 Evolving Technician-Support Dynamics34:47 Carlyle Tool Rebrand Announcement37:56 "Auto Care Education and Outreach"40:52 "Comprehensive National Warranty Program"43:27 "App Autocare's Nationwide Warranty Service"48:24 "Napa's Century of Partnership"52:27 Managing Partner Expectations Through Transparency53:40 Improved Warranty Tracking Needed56:58 Maximizing Member Engagement

In this episode, we explore how Kronda Adair, founder and CEO of Karvel Digital, uses private podcasts to keep her retainer clients engaged and informed. Discover how she transforms voice recordings into polished client updates using AI tools, and learn why audio communication strengthens client relationships better than traditional email updates. Plus, uncover unexpected use cases for audio in contractor onboarding and internal team training. Topics Covered:Using voice recordings and ChatGPT to create client updatesThe importance of remarketing to existing clientsProcess mapping as a foundation for business systemsAudio consumption benefits for busy entrepreneursInternal team training opportunities with audioContractor onboarding for field-based businessesCreating systems that support ADHD entrepreneursLinks mentioned:https://www.linkedin.com/in/krondaadairhttps://instagram.com/karveldigitalhttps://www.tiktok.com/@krondakarvelhttps://www.threads.net/karveldigital2-week free trial of Automation Club Membership: https://karveldigital.com/automation-clubMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Lisa Coyle and Joelle Pollack from Promotive to discuss the evolving landscape of hiring in the automotive industry. Lisa explains how Promotive has grown by building a strong candidate database, highlighting the persistent challenges of matching technician ability with shop needs. The hosts and guests explore the importance of shop culture in retaining employees, sharing actionable advice on transparency, leadership, and communication with teams.00:00 "Hucklebuckle Lesson Learned"05:33 "Hilarious Job Site Misunderstanding"13:53 Basketball Tournament Encounter19:01 Cultivating Strong Workplace Culture26:28 Commitment to Leadership Development28:16 Hiring Challenges and Cultural Framework32:33 Improving Shop Communication with Data42:19 "Clarifying Goals for Travel and Business"43:48 Career Transition Concerns50:58 "Handling Client Upsets Maturely"54:53 "Owner Expectations vs. Technician Reality"01:00:09 Shop Owner Retirement Challenges

Irish fintech startup JustTip has announced a strategic partnership with myPOS, the payments platform that powers seamless transactions across Europe. The collaboration integrates JustTip's award-winning cashless tipping and service charge management technology directly into myPOS card terminals, delivering a powerful, fully compliant solution for the hospitality industry. The integration allows customers to pay both their bill and a tip directly on a myPOS terminal, with payments routed to the merchant's account, and tips automatically separated, processed, and distributed through JustTip's transparent platform. Businesses gain access to real-time reporting, automated allocation, and written distribution policies that support compliance with Irish legislation. In the first 12 weeks of the partnership, the collaboration, which is being rolled out across Europe, has processed more than €3 million in payments and €350,000 in tips, working with renowned clients including Marco Pierre White, Variety Jones, and Farmer Browns. "Hospitality is under immense pressure to cut costs while keeping staff motivated and compliant with complex legislation," said James Fahy, co-founder and CEO of JustTip. "By combining our technology with myPOS's trusted payment infrastructure, we're giving businesses a powerful, cost-saving solution that eliminates admin headaches, ensures transparency, and puts more money into staff's pockets." The partnership also helps businesses reduce costs, eliminating the 11.15% PRSI charge on tips, while ensuring compliance with legislation in the UK and Ireland's amended Payment of Wages (Tips and Gratuities) Act 2022, which requires employers to show complete transparency on all tips as well as provide a breakdown of electronic tips and their distribution. Founded in 2021 by entrepreneurs James Fahy and Ciara Walsh, JustTip emerged in response to outdated tipping practices that lacked transparency for staff and employers. Today, it is trusted by more than 650 companies across Ireland and the UK and is scaling rapidly into new European markets, bringing its unique blend of cashless tipping and tax-efficient automation to more businesses. "This partnership is a major milestone for JustTip," added Fahy. "It shows the appetite across Europe for modern, transparent solutions that not only keep businesses compliant but also strengthen trust between employers, employees, and customers." See more stories here.

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Greg Schuler, Christian Beyer, Chad Kaemingk, and Joseph Augustine to discuss the realities of shop ownership and what they wish they'd known from the start. Joseph shares his experience with the pitfalls of hiring friends and family, stressing the benefits of implementing production-based pay for technicians and clear roles for staff. Greg emphasizes the importance of establishing systems and processes, particularly when transitioning leadership and ensuring team members understand what success looks like. The conversation also touches on the changing expectations of today's workforce and the value of leadership that goes beyond simply “fixing cars.”00:00 "From Engineering to Maintenance Leadership"06:50 Unexpected Journey into Family Business07:14 Family Business Challenges and Changes14:20 Scaling Challenges with Specialized Business19:35 Struggling with Multiple Roles20:21 Struggling to Find Work-Life Balance28:46 "Proven Business Methodology Essential"30:39 Operational Protocols and Responsibilities33:47 "Accountability Requires Clear Standards"38:06 "10-Year System Development Insights"43:01 Lack of Business Systems Leads to Fraud43:41 Implement Systems for Success49:23 "Don't Hire Apprentices First"54:15 Business Chaos Without Clear Financials56:28 Lack of Business Knowledge58:22 "Daughter's Crochet Creations Soar"

Description:Drift into a peaceful night's rest with this special episode featuring 10 continuous hours of calming ocean waves blended with gentle rain sounds. Whether you're winding down after a long day, seeking help with sleep, or simply looking for a soothing backdrop while you work or meditate, this episode is designed to help you relax and recharge.Let the rhythmic sound of the waves and the soft patter of rainfall create a tranquil atmosphere wherever you are. Take a moment for yourself to breathe deeply, release stress, and allow your mind to settle. These calming sounds can be a powerful tool for relaxation, helping you find calm and improve your overall sense of well-being.Tune in, get comfortable, and let these natural sounds guide you to a restful state.Join us next time on the Be Calm and Relax Podcast as we continue to explore new ways to bring peace and serenity into your life.DISCLAIMER

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LifeBlood: We talked about how to streamline any project, how complicated organizations can implement meaningful change, the necessity of hands-on work, why you've got to be local to identify the problem, and what kinds of progress are really possible, with Nelson Repenning, MIT Professor and entrepreneur, and Don Kieffer, former Harley Davidson Operational Excellence VP and entrepreneur.  Listen to learn why starting small is a key to massive change, and how to do it! You can learn more about Don and Nelson at ShiftGear.com, and LinkedIn. Get your copy of There's Got To Be a Better Way here: https://amzn.to/40BQ2Ka  Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: ​​https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live.  Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee. https://www.buymeacoffee.com/lifeblood Copyright LifeBlood 2025.

Streamline + simplify has been a tagline for the WPP literally since I created the show way back in 2015.  (Look closely, it's even on our old logo!) Not only are these two of my favorite words in the English language - that I try and live by in ALL aspects of my life - more specifically, they perfectly summarize my approach to wedding planning.   Every situation you'll encounter throughout your engagement can be examined through the lens of simplicity and potentially scaled back or streamlined in some way that will make your life easier, more affordable, more relaxing, and overall, more enjoyable.   Often we find ourselves in the midst of a planning roadblock and the first instinct is to explore your options.  In the first example we're going to talk about today - a couple who has family in 2 different places, many of whom don't want to travel, you might consider … getting married in each place, what would that look like?  Getting married where we live?  Getting married on an island with just us?  In all the feelings and family dynamics and charged emotions that fly around throughout your engagement season, it's sometimes easy to get lost in a million far-fetched options ... when the simplest, most streamlined option is left by the wayside.   On that note, let's explore some other common wedding planning scenarios where things can escalate and become verrrrrrrrrry complicated, very quickly.  I'm going to do my best to point out some straightforward, simple solutions that I hope will make your engaged life EASIER, MORE AFFORDABLE, and put a stop to waking up in the middle of the night with your mind racing over how many passed appetizers there should be, how many people should be in your wedding party, and how much ice to buy for your welcome party.  Ready to get started?  Tune into the full show for so much more!

Scaling from a half-million-dollar business to a seven-figure brand takes far more than prettier graphics or posting more often. It requires a completely different way of thinking about social media. In this episode, Emma pulls back the curtain on the mindset, systems, and strategies that set seven-figure founders apart from the rest. Drawing from her work with high-growth brands at Ninety Five Media, she reveals why social media success isn't just about content creation - it's about leadership, delegation, and treating your channels as a powerful sales engine. Whether you're still writing your own captions or managing your own content calendar, you'll learn the specific shifts that can free you from execution mode and move you into the role of visionary. From building a strategic marketing team to mastering repurposing and tracking data like a pro, this conversation will help you start operating like the seven-figure founder you know you're ready to become. Listen in as Emma explains: The mindset shifts that separate seven-figure founders from early-stage leaders. How to repurpose core ideas into high-impact content across multiple formats. The visibility strategies that go beyond organic social to accelerate growth. And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

I'd love to hear from you! Send me a text!Grading doesn't have to steal your weekends anymore!

In Part 2 of Episode 111 of Going Forward, Eric Elliott continues his inspiring conversation with Marcus Lattimore, former collegiate football All-American NFL running back, diving deeper into his journey of reinvention and the wisdom gained beyond the football field. Marcus reflects on the impact of his career-ending injury, not as a setback but as a moment that reshaped his purpose and opened the door to new expressions of strength through writing, spoken word, and mentorship.In this episode, Marcus shares how he found peace and contentment after the spotlight, why true mastery extends beyond athletics, and the importance of nurturing both mind and spirit in the face of change. He opens up about moving across the country to challenge himself, discovering creativity as a form of healing, and embracing the role of guiding younger athletes through the pressures of fame, money, and expectation.Together, Marcus and Eric explore the meaning of significance, the courage to evolve, and why success is measured not only by achievements but by impact and authenticity. Whether you're navigating a transition, searching for your next chapter, or striving to live with more intention, Marcus' reflections offer a powerful reminder that growth is an ongoing journey.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Marcus Lattimore:Instagram: https://www.instagram.com/marcuslattimore_/ X (Twitter): https://x.com/MarcusLattimore Book: Scream My Name – Available on AmazonSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats for various platforms - Overcoming the fear of on-camera content creation Practical Applications for Nonprofits Discover how AI can help you: - Craft consistent messaging across different departments - Repurpose video content into blog posts, social media updates, and more - Streamline your content creation process - Expand your reach with multi-platform distribution Addressing Common Concerns We tackle important questions about: - Getting started with AI tools if you're feeling behind - Maintaining authenticity when using AI-generated content - Balancing efficiency with quality in your content strategy Building Trust Through Video Content TJ recommends practical strategies for: - Overcoming camera shyness and creating authentic video content - Leveraging short-form video to stand out in a crowded digital landscape - Using video to build trust with your audience at scale Whether you're new to AI or looking to refine your current approach, this conversation offers valuable insights to help you leverage technology in your nonprofit's content strategy. Learn how to create more engaging content, save time, and stretch your resources further. Want to skip ahead? Here are some key takeaways: 06:28 Creating a Brand Bible with AI Learn how to develop a comprehensive guide for consistent messaging across your organization. 12:47 Repurposing Content Across Platforms Discover how to turn one piece of content into multiple formats for maximum reach. 19:36 Overcoming Video Content Hesitation Explore strategies for creating authentic video content that builds trust with your audience. 26:15 Integrating AI into Your Workflow Understand how to incorporate AI tools into your daily tasks for increased efficiency. Don't miss this opportunity to learn how you can ethically and effectively utilize AI to amplify your nonprofit's message and reach more supporters. Tune in for a conversation that could transform your approach to content creation and distribution. TJ Robertson Meet TJ Robertson, founder of TJ Digital—an agency dedicated to helping small and medium businesses stand out in today's AI-driven world. With 16 years in digital marketing, TJ is passionate about transparency, results, and making sure clients show up where it matters most: in AI-powered platforms like Google, ChatGPT, and TikTok. Outside of work, he's a husband, dad of three, and a fan of board games and camping. Learn more at tjrobertson.com https://www.youtube.com/@UCXo0fazQabsLonrHH4t9fBg  https://www.instagram.com/tjrobertsondigital/ https://www.linkedin.com/in/tj-robertson-seo/ https://www.tiktok.com/@tjrobertson52?refer=creator_embed https://www.linkedin.com/in/tj-robertson-seo/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Lauralee Schmidt at Vision. Lauralee opens up about the challenges she faced with a former shop manager who, she later learned, had attempted to bankrupt her shop to buy it at a low price. The hosts and Lauralee also discuss the importance of processes and policies in running a successful automotive business, including Lauralee's recent experience teaching a class on this topic. The conversation takes a lighthearted turn as the group delves into industry relationships, social media habits, and the challenges of balancing business ownership with family life.00:00 "Shop Spotlight Ambitions"10:41 "Workshop Dynamics and Adaptation"15:58 Uncovering a Manager's Hidden Scheme22:03 Suspicious Cash Deposits27:29 Messy Eater Confession30:57 Social Media and Self-Worth Discussion35:36 Gideon Ridge: Scenic Mountain Dining39:40 Family Homestead Dream49:57 DIY Disaster and Eviction54:49 "Rent Out Multi-Unit Properties"57:31 Living Large, Spending Small01:01:18 Sugar Restrictions in Childhood Memories

In this episode of Cooperatively Speaking Allison Lambert speaks with Grant Wicks, Director of Sales at Patterson Veterinary Supply, about how institutions can simplify procurement and elevate veterinary care. From AI tools that deliver radiograph results in minutes to strategic sourcing that reduces administrative burden, Grant reveals how Patterson's partnership with E&I makes it easier than ever for universities to do more with less. With access to over 80,000 SKUs—including thousands of competitively priced essentials—Patterson is a one-stop procurement partner built for higher ed. E&I Host: Allison Lambert, E&I Category Marketing Manager, Veterinary Services Guest: Grant Wicks, Director of Sales, Patterson Veterinary SupplyRelevant Links:E&I's Patterson Veterinary ContractCooperatively Speaking is hosted by E&I Cooperative Services, the only member-owned, non-profit procurement cooperative exclusively focused on serving the needs of education. Visit our website at www.eandi.org/podcast.Contact UsHave questions, comments, or ideas for a future episode? We'd love to hear from you! Contact Cooperatively Speaking at podcast@eandi.org. This podcast is for informational purposes only. The views expressed in this podcast may not be those of the host(s) or E&I Cooperative Services.

According to research from Salesforce, 69% of sales reps say they’re overwhelmed by the number of tools they must use. So, how can you reimagine your tech stack and GTM strategy to maximize efficiency across your teams?Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Kate Curtis, senior product Marketing manager of Enablement at Kevel. Thank you so much for joining us. Kate, I’d love if you could start just by telling us a little bit about yourself, your background, and your role at Kevel. Kate Curtis: Great. Yeah, so I’m Kate Curtis. I’m based out of Boston and working with enablement here at Kevel, which is a retail media cloud service platform, and I just recently came on, but I’ve had a very diverse background in terms of working in different companies in different verticals. I actually got my start out of college working in a box office for nonprofit arts, anywhere from opera, theater, dance, you name it. I think it was a masterclass in doing everything with nothing and it. Gave me the ability to think about how to sell things in a way that aren’t naturally able to sell when you can actually sell artistic creativity by showing people the possibility. That was one of the first lessons I got that got me hooked into enablement, and so how do we talk about things? Whether it’s about a product you’re selling or something, you’re convincing somebody to read a book. How do you talk about things in a way that catches them, that enlightens them, that brings value to them? It was a grassroots kind of situation where you had very little, very little money and had to get creative, and so I took those skills and. Started making my way into advertising, working for other ad tech companies like Criteo, Amazon, and now here at keval. And the uniqueness of it is everybody struggles with the same things no matter what your business is. RR: I love how you connected the dots from beginning to end working in a nonprofit initially and an arts focused nonprofit. You learn to be scrappy. You learn how to communicate with people well. You just have to. So I think part of the reason we’re excited to have you here is you have a really great wealth of experience. Kind of across a lot of different disciplines that we’re very excited to dig into. And on that note, we kind of have a lot of ground to cover today. So excited to jump right into it. So first question for you, as a marketing leader, what are some of the key go-to-market initiatives that you’re focused on driving for your business? KC: Yeah. If you ask any enterprise leadership, they’re going to say, sell, sell, sell. Get it out there. Get it in front as many people as possible. Get those dollars. A, B, C. Always be closing to me as somebody who comes from a background, particularly I am a child of two public school teachers. It starts with education. You can’t sell unless you believe in it yourself, unless you understand how it works. And that gives you the capability to be able to take a story to the table and solve for a customer. Tell them not just how the features and functionality work, but so what? What is this gonna do at the end of the day? So the real priorities for go to market is let’s start with educational foundation, and that’s whether you are building something out yourself internally, whether it’s coaching or you’re building out playbooks. Finding something to be able to reach a myriad of learning personalities so that they feel confident. Being able to understand themselves and tell their own story versus read off of let’s say a sales script or speaker’s notes on a deck. From there, it’s being able to give them something that they can take to a customer that isn’t built from within. And I say that by meaning. How do we keep whatever our content is, whether it’s a video, it’s a one pager, it’s a deck, what have you, how do we ensure that we are showing the value of product? But that’s not where the conversation starts. The conversation should start from how do we. Have those conversations with people to find out why we’re actually meeting today, and then being able to work backwards into the functionality of the platform where that. We bring in the education layer, right? That’s where we bring it in. We can sit here and talk hypotheticals of what you can solve for for a customer, but at the end of the day, you’ve gotta be able to show the proof. So if being able to allow people to feel confident to talk about something that they can solve for understanding a customer’s needs, and then being able to provide them that proof. Is something that we’ve really focused on. So how do we make sure they have the education? How do we make sure they have the go-to market right materials? And how do we make sure that they stay aligned and then continuously learning from them, from the data of did it work? ’cause we’re all making assumptions about what the market is like and who our customers are and what they’re struggling with. But if you don’t lean into the data and validate and challenge things, then it that go to market time is just gonna get longer. And less impactful. And at the end of the day, that dollar is gonna take much longer time to come in the door. And so really starting from the basics. RR: Yeah, I really admire that education first approach. I think that’s a great philosophy, but I know that it’s also kind of, it’s hard to drive at scale. You’re trying to do a lot of things to build confidence, to build that alignment, to get reps ready to go and sell meaningfully. And so I know that’s a big challenge that I’m sure you and literally everyone else is dealing with. So I know that one of the ways that you’re kind of combating that challenge is through. Go to market efficiency. I’ve seen you frame it as operating leaner, faster and smarter. So I’d love if you could walk me through the building blocks that you and any other GTM team would need to kind of bring that philosophy of efficient execution to life. KC: Yeah. Again, starting from. Getting it right from the start. So we started off, we’ve had enablement surveys running for the past couple of quarters internally to be able to understand where people are struggling, not just with content needs, but where they are lacking in feeling confident about certain messaging or products or ICPs. Really understanding across the board what are the big gaping holes, what are the areas that we can lean on the little less into, and. Starting off with something like that, to be able to kind of add that data to again, be able to not only just understand, but measure quarter over quarter is incredibly helpful to how we kinda got started in isolating what’s the biggest areas of opportunity versus long-term goals. And from there it was about, I heard loud and clear when I came in. I can’t find anything. I don’t know if it’s up to date. I don’t understand how to talk about it. I can’t find answers to my questions. And again. Tale as old as time. Everybody has that problem no matter how big and how much money you have in the bank. And so that’s where I lean into tools and that’s where I brought in Highspot, is the idea is like we need to start from a clean slate before we can even go to market. Otherwise we’re just gonna keep repeating the same issues over and over. So this was a great opportunity for us to kind of start clean and enter into a tool. I know that everybody and their mom has a thousand tools across the business, and the names just get funnier and funnier the more you adopt them. But the idea of this is what I was trying to impress upon them is we have so many rich channels of content, whether it’s discussions happening in Slack or it’s things that are happening in HubSpot, or you know, all this rich content built by multiple different departments living across the ether. And they’re so rich in what they can provide and insight and education and just quick answering of questions and being able to help our teams become strategic advisors versus salespeople. And so being able to ingest that into one tool rather than replicating another tool was a great opportunity to say, I’m gonna help you find what you need faster. That, and then as my customer got ’em. They said fantastic. And I’m not saying it’s easy as that to get a hundred percent adoption, but that the fact of the matter is of being able to give them back time into their week to do their job was problem one that we were solving for. The next was finding my champions. So finding those people. That’ll drink the Kool-Aid with me, and so I had a lot of one-on-ones, which is exhausting at first, but as we say in sales juice, it’s worth the squeeze. After we got started doing the one-on-ones people, it was like they saw the light, specifically looking at digital sales rooms, being able to have something that didn’t just benefit the salesperson but became an effective tool to help them. At when the deal was closed, to be able to hand that over to the existing business team and everything’s there, and they’re able to then build upon that and it becomes this one stop shop for a customer lifecycle versus these different stages that we see customers in. It becomes a partnership versus just a deal commitment. And then. I’m a mom, I realize I get my kid to do things when I, you know, reward them. So I actually started building out some spotlights. So most recently called out some of the, the salespeople that got really creative in the digital sales rooms about not just taking the. Templates I built out with some of our standard content, but really thought about it and really engaged with the tool. And out of the digital sales room was the first one they built 60% of the material was engaged with by customers. And to be able to see something like that where we’re still building materials in real time was incredibly. Informative and helps like to feed how we should start rebuilding these rooms. So showing their other sales team members look what they’re able to do and look at the conversations they’re able to elevate. Cited that little bit of competition with their other salespeople. But I, the, I created an award called, I Got 99 Problems, but a Pitch Ain’t Won. And now that is my enablement award I give out for spotlights that are all hands when I’m calling out people for certain things. And as cheesy as it is, you know, it brings people back into the conversation and people actually text and said, how can I get the next one? So it’s, it’s a lot of different ways of looking at it. Again, at the end of the day, yeah, they’re my teammate, but they’re also my customer. How am I gonna make them successful? What are the same discovery questions we ask? And then as I’m doing that, being able to champion that out. It’s being seen by other members of the business and they want their stuff seen too. So you’ve got product in there with like release notes, which, so we build out an RSS feed, so all the release notes are constantly feeding in there. Everybody is getting a benefit from it, depending on what. How they’re engaging with Highspot and we’re unsiloing all of this information and helping people find the answers, speak more confidently in real time, using AI to help make things faster and learning with data. ’cause data doesn’t lie. RR: Amazing. I love that you’re kind of marrying the functionality with the fun part of it, because that’s how you kind of drive adoption is you need to prove, hey, this helps your workflow and then also. You get a benefit by using it, and maybe it’s a little silly, but it’s also fun. I kind of wanna touch on something interesting you said, which is the struggle that so many teams face of dozens of tools with increasingly ridiculous names that your sellers all need to keep track of, click into, figure out. So I’d love to know a little bit more about what. The difference a unified platform makes for your team. So could you talk to me a little bit about how that centralized source of truth is improving efficiency and helping you better drive your initiatives? KC: Yeah. Great example is we have another tool that we use for our RFPs. So whenever a request for proposal comes in, there’s a whole other separate tool that most people don’t even know about and it actually is managed by a team of some of our engineers and it has over 2, 400. Questions asked by customers and RFPs with validated answers anywhere from the high level down to the nitty gritty. And so what I’ve done is I’ve connected that tool into Highspot, and so using copilot. People can go in and say, you know, what kind of ad formats can I use? And that’s probably not in a deck. It’s probably not in a one pager or maybe not into the detail or granularity you need. But because it can scrape that, it is able to scrape that data, give the information the answer back to the person in real time, and then point to the source. So if they need to dig in a little bit deeper, and what I like about that is the recommendations as well. So even if they’re answering a question, if I’m on a call with a customer. I guarantee you, no one on this team, unless they’ve been here for a while, could be able to answer that spitfire. The idea is that I’m enabling that person to find that question without having to go to a Slack and give that little intermission of time. That could be more conversation with the customer. They can find it in real time. They can provide the answer of the most basic level, and because it makes recommendations of other content that’s related to it, it helps them continue and evolve on that conversation In terms of discovery. So, okay, you’re looking for the different formats. Where do you typically like to serve your ads? What kind of ads do you like to serve? How do you like to do targeting? It helps to really drive the conversation and then at the same time, give you those things that you could put into the digital sales room. ’cause you know that that was impactful and maybe informative to them. So really thinking about where would I go for certain things that. Either people know about. So Slack, we are getting a little hacky and we are exporting some slack threads that are specifically around questions that come to our support teams. And so. As we can get that content in. It’s a little dirty because it’s an export from Slack, but the amount of conversations that are happening in there and dialogues about our customers and things that they’re asking about or struggling with, it’s such rich information that standardly wouldn’t exist in an enablement platform. And while it is not a deliverable, it is a resource. And so, you know, as people are having conversations, they’re able to find answers. They’re able to at the same time, educate themselves. Uh, in a self-service fashion, and it’s interesting to us to be able to go into those search channels and be able to see what people are asking so that we, it again helps us better understand where our content gaps are. Being able to reduce the amount of things that are open for you to be able to find what you need in a way that we keep it in controlled chaos, as I like to say, has been incredibly helpful. We were able to get answers to an RFP within the first week of launching Highspot. So it’s the idea of thinking out of the box of what this tool is meant to do in standard form of how we make sure people find content. I think it’s about how we make sure people find what they need. In real time and ensure that they’re confidently able to understand it and that we’re constantly looking for other areas to help feed into the platform and give them something that maybe they didn’t even know they were looking for. RR: Those are such great examples. I really enjoyed hearing about how you have created a space for so many conversations. That maybe would just happen in a little bubble, but now the entire organization has visibility into that, which is just incredible and I’m sure saves your engineering team and your support team a lot of time and a lot of slacks we’re working on it. I think that actually feeds very well into the next question, which is, you know, a key part of efficiency is alignment and synchronized collaboration. So I know you’re working closely with, like you said, product engineering, sales teams all across the organization. So beyond maybe what you’re doing so far in the platform, what are some best practices that you have for aligning GTM KC: teams? I think a really specific thing is kind of going back to what I mentioned at the beginning, is I did a road show before we signed and after we signed with key stakeholders from these teams, and none of them knew what Highspot was. So I was able to come in from an approach of what keeps you up at night, what are you struggling with, what can I help you with? What will make you look good? Again, the same thing. I would go to a customer. It doesn’t matter if it’s a car, if it’s hammer, if it’s software. The only reason I will come on board if it’s something that provides value or impact to me. So it was going to those teams and finding out. What are they struggling with? And a lot of it was they have so much documentation and so many things they want to get to everyone. But much like everybody, it lives on Google Drive or it lives in a doc portal that people don’t log into. It doesn’t give room for context or clarity. So again, like going to product and, and them saying, we have all of this stuff that’s out there that. Roadmaps and release notes that really could impact renewals or really could change the game in terms of customers that maybe didn’t think we were in the place right for them previously. But now we have all these things that we didn’t imagine. It’s being able to have those kind of things out there that help elevate the products and work that they’re doing. Going to our marketing team. I mean, you know, marketers, they are content churning themes. They are writing and delivering so much stuff and it just, you know, unless it’s through social channels or through campaigns, you don’t really have any data on that. So how can we start leaning into what’s working in marketing and not just elevate that to make sure it’s getting used, but get that feedback and more importantly. These are often the unsung heroes, right? The, the people who are creating content. There’s never a name on there that says Kate created that. They churn out the piece of content. It goes out there, it does what it does. And if it does well, then we celebrate as a team, which is great. But at the end of the day, I think we all like the validation of the work we do. And so I started another award called, um, I’m not just a Player. I crush a lot. And that’s for our content creators. And so it’s being able to go in and look at the content that, specifically I’m looking at digital sales rooms right now. One piece of content is being used very frequently and it’s being engaged with majority of the time. And it’s something that’s not even new and it’s actually a URL from our site, but it’s a blog post. And so being able to. Elevate that to that person who did that work a while ago that was probably long and forgotten and say, Hey, it’s still kicking and it’s doing well, is a really great opportunity for me to have that kind of buy-in from them too. Then the sales side. Honestly, getting that reporting metrics with pitches in digital sales rooms was the carrot on the stack. We are, you know, we’re in our, our business specifically is remote first, so we don’t have a sales floor. We have basically a tight network of salespeople that are extremely talented and very close knit, but they are across the world, and so being able to have. Something that they could learn off of each other and be able to get a little bit of a better understanding of how to direct their conversations. A better understanding of what works for different personas or markets to expedite that go to market and closing, uh, of deals faster that, I mean, it’s something they’ve never had before. It’s something that helps them become leaders within their own groups and being able to show them that value again, like. What keeps you up at night? The deal you’re struggling to curl? Yeah, let’s work on that. Let’s give you some space to be able to create a unique environment for your customer that becomes a collaboration and gives you insight and intel to how to better gauge the next conversation or prioritize your book of business. So really at the end of the day, it wasn’t about selling Highspot itself as a platform. It was about starting from how can I help you do better? What are you struggling with? And then mapping it back to the functionalities of Highspot and building out use cases for them and being able to say, we can deliver on this. And we do. And we are. RR: I gotta say, I love, as you’re explaining this, hearing the marketer brain churning of like, what stories am I gonna tell these folks to get them bought in? What is the value for you? How am I gonna tell this story? I see how it works. KC: It’s, it’s not rocket science. I wish I could come with a magic secret, but really we’re humans at the end of the day, and really, we are looking to, to prove our value and to excel at what we do. And so how can we find the unique ways to help people do that? RR: Yeah, and I think it’s that kind of empathy, that human first approach of like, I know that you’re just, you just wanna do a good job, and I’m here to help you do that. That’s gonna win. You buy in every single day more than any other strategy. KC: It’s the credit. I’m not coming here. To try to force this down your throat or make you do another tool. Let’s think differently about this. This is a partnership with us because when you do well, we all do well, which is cheesy as it sounds, but it’s true. RR: Yeah, absolutely. Switching gears a little bit, you kind of touched on this a little earlier, but I’d like to kind of dig into it because you know it wouldn’t be the Win-Win podcast if we didn’t talk about ai. So I’d love to know, a lot of businesses are, of course, using AI to improve efficiency, and I know that you’ve started to dabble in that a little bit with Highspot. So I’d love if you could kind of walk us through your current AI strategy and some of the ways that you’re using AI in Highspot to support your teams. KC: Yeah, we’ve just started again. We launched about end of June and then I went on vacation for two weeks ’cause that’s how you successfully kick off a new software. Um, but we launched in June and we launched with a very big launch event of a new product that we were rolling out with. So the timing was quite nice. And the idea behind this was, again, trying to, to show to the team that this isn’t a. Content repository. It’s not a dam, this is not a folder. Like this is going to be something that is we’re going to build on and teach as well. At the same time you’re gonna teach it. We started with leaning into, uh, just the search bar functionality, and that’s where I came in and started asking people in the surveys like, where do you go when you have a question? Don’t tell me a person’s name. Where do you go when you have a question? And really starting to source that kind of information to, to live out there. And sometimes it was. As we’d mentioned before, another platform that maybe this content lived in our support software, what have you, or maybe it was a Wiki, how do we start finding that information to be able to provide at the same time and answer those questions? And so starting really simplistic with that, it really is you got to breadcrumb people into a new platform. Otherwise they’re drinking from the fire hose and they’re not absorbing anything. To be able to solve for X pretty quickly. Was a nice way to start in. A, getting people to adopt the AI functionality of being able to surface information or content. B. Start teaching it. Vernacular and start giving the feedback of whether answers were right or not and start building that at scale. I then opened up into the full copilot feature and started showing them it’s smarter than chat GPT, because it’s really honed in only on us. So you know that your messaging is in there. And I was, don’t just ask a question of saying, what is yield forecast? Get that and say, okay. You can also do this, you can say, write a message to a retail persona, because we have our personas built into the platform, content across the board with bullet points of what the value props that are important to their outcomes. And in real time during the demo, it built the template for it. It was completely on point. I said, copy, paste that. Go BDR, go. And then from there it’s, it’s about leaning into where the AI copilot is within the tools itself. So. You know, if I am coming on board to Keble and I’m starting off, oftentimes people are gonna point you go look at these slides, go look at these PDFs, da, da, da. But having that copilot feature there to be able to ask a question rather than have to go to my manager and ask questions and it scrapes the content to be able to provide me an answer, is such an efficiency for that person to be, again, like self-service enabled, but also takes that kind of. I don’t wanna call it low value opportunity for a manager. It’s, it’s obviously they’re there for questions, but this gives it space for when they do have their one-on-ones to go into really distinct questions and really distinct trainings and coachings they need to be focusing on versus understanding a platform solution. And then from there that having that knowledge check that’s in there as well. Like that’s to me, another thing I don’t have to build out. As another training tool, like that’s a just off the bat kind of training tool. Those are the kind of things we’re currently leaning in. Again, we’re only almost two months in, but the fact of the matter is, is it’s already proving its value in terms of elevating what we are ingesting into the tool, into something that is solving for a problem. That has been on every single enablement survey since it started as one of the biggest issues is I need an education I can’t find. What I’m looking for. RR: Well, as you’re kind of iterating down the line, ’cause I know as you said, only like two months or so into this and there’s always room for improvement, figuring things out, all of that fun stuff. I’d like to know if you could share where you’re going. What do you think may be the next step in you and your AI vision, and how do you think that strategy might evolve over time? KC: It’s a really great question. We, as a company use AI to drive efficiencies at scale without taxing our teams. So finding business efficiencies, being able to build something more into AI within Highspot, that becomes almost like another me or another presence of a product engineer or you know, a sales. Guidance tool, which I know you guys are working on, I think soon we’ll be delivering. But how do we replicate support networks or feedback or guidance or recommendation? How do we elevate that and again, iterate? How do we constantly build on the value of this tool and how we are creating a smaller gap between the first start of a customer conversation? To not just closing of a deal, but how do we get smarter about what we’re saying? How do we get smarter about discovery questions? What are the hidden gems of things that we should be bringing up? How, how are we using AI to elevate our conversations, to onboard people faster, to really make sure that we are leaning in the right direction with the customer? And at the end of the day, showing the value. And you know, it’s sometimes hard in these situations to show value. It takes time, but what are the ways that we can show value? And I think a lot of the features that the AI even currently are doing are really starting to check that box. But I’m constantly, I am a self-proclaimed nerd. What more can we do? How can we get hacky with it? What are things that we can think about that are existing that we could think about from a different lens? And I really do think it’s about. Thinking in a world where I think a lot of us are still working remote or hybrid and we don’t have that sales floor, we don’t have our manager sit in two seats down. Product is not, you know, on the second floor, how do we create a situation where we can create a digital office or digital network where we’re able to have whatever content or information or what have you. ’cause we all know you can pretty much put darn near everything into a Highspot. How do we make it so that. It takes it off the paper. And how can AI help us with that? RR: Well, I really enjoyed that vision. I think you’re thinking about it from like every angle. I think you and the team are obviously doing some really cool things with Highspot so far that I feel like I haven’t heard from too many of our customers. You’re creating a really wonderful digital office, and so I can’t wait to see kind of how it evolves and gets more connected over time as you bring more things in. I would like to maybe, you know, we talked a little bit about the future and we jumped ahead. Maybe walk back a little bit into the past because. You know, you’re still early in your journey, like you said, but we’ve heard some really great things from your account team so far. For instance, after launching Highspot, you had it just one week. You had already driven 83% adoption. So I’d love to know, and I’m sure our listeners would love to know too, how did you do that? How did you drive such early adoption? How did you get reps excited? I know you touched on it a little bit, but if you have maybe like a, a step by step or anything for us. KC: So I will be completely honest that this is not my first rodeo. I actually, in working at Criteo, which is another ad tech company, I started off in sales there. I was an account strategist and we were working with large books of business and we were working with complex software that was constantly evolving and. Again, tale as old as time. Oh, this deck is outta date. God, you know, it’s, it’s that same thing, and I worked my way up into creating a head of enablement role for the idea that the same premise I began with is we need to declutter. We need to lean in technology that doesn’t duplicate, that uns silos and provides that layer of education, provides the clarity of the message and provides the trust in what you are sharing is accurate up to date and you feel confident in doing it. And so I rolled it out there. I think we had like 1200. People using it at that space that included more than sales. ’cause I will say I don’t see this as just a sales enablement platform. This is a unified space for a business. As I said, the adoption goes beyond the salespeople using it. It goes into the business. Aligning and using this as a single source of truth for how people are going to be approached with information or finance answers. And so that started there as well. And then, uh, my most recent company I work with was a company called Tulip. They are into another services software, and they had the same, it’s the same issue. It was a very complex product that was very niche for each customer, and it was a little wild west in terms of what content was being built. It wasn’t that it was wrong, it was just how are we learning from it? What if so-and-so’s got a deck that’s killing it and we’re not using it? And so being able to come to them and say, let’s create this as a collaborative space versus let’s, you know, it was a much smaller organization, so less of like wrangling the cats and more of like, let’s learn from each other and let’s, then that’s where the digital sales rooms really became key because there was so much information provided. How do you keep tabs on that? And again, here at Kevel it was, we’ve got a lot out there we’re, it was kind of a combination of the two actually. We’re a very niche platform that is wonderful in the fact that it’s flexible and allows the customer to do a thousand different things to solve for their problem, but that also means there’s a thousand different things you need to understand. So how do we get our hands around the thing and how do we learn from each other because we’re a smaller group. And so I think both from a background of sales. From a background of learning, those were the situations very different in terms of what we were going against. But at the end of the day, it really came down to that value prop is what keeps you up at night. And I know it sounds really simple, but I will constantly lean into that. It’s hard to do at scale, but I think you can find a couple of things, particularly looking at the larger business working at Criteo. It’s not different. How much money is in your bank, how, how, you know big your business is. We’re all going to try to service the same customers and we’re probably all struggling with similar things. So what can I do for you? That’s primarily been, and it’s, it’s, it’s a lot of upfront work, but once you get ’em, you get ’em and they believe in it, and then they become your champions. You’ve got a product that’s there for life. RR: Yeah. Well, thank you for breaking that down for us. I think, you know, sometimes with problems like these, it’s like this is such a big issue. I have no idea how I can even wrap my head around it. But just having that, what am I dealing with? Why is it an issue? Where do I wanna go? And just being able to walk through that kind of thought experiment is so helpful. KC: And don’t do it alone. Get that champion. I’m a one woman team and I have a kid, and she’s, she’s needy, so don’t do it alone. Find those champions, find those people that you know are trusted in their internal teams and have them be boots on the ground. RR: Absolutely. Aside from, you know, one week immediate, it feels like success for you guys. I’d love to know, since implementing Highspot, what. Business results have you seen, do you have any wins that you could share or accomplishments that you’re particularly proud of? KC: Yeah, our sales cycles are a little long, so it’ll be a little bit before we actually see kind of attributed revenue to things. But what I can see in looking at the data is I am seeing that people are engaging with multiple pieces of content that has never been engaged with before. We’re learning a lot from it. Primarily, I’ll say, being able to see the information from certain digital sales rooms of what customers are engaging with. And so we’re looking at those, not just the view through rates, but the multiple times viewing and the downloading. It’s giving us the ability to move faster in terms of, okay, they’re at stage one. This is what was impactful at stage one, everybody. Stage one. Let’s use these pieces of content to have these conversation. Okay, stage two, these are really helpful here and. Perfect for emea. I think without being able to present numbers quite yet, I can physically see these sales teams collaborating more and understanding what’s impactful at each stage to each customer to be able to. Streamline their conversations a little bit better to be able to have a little more outcome focused or feature focused ways of what’s important to them right now and what kind of collateral do they want to ingest at this point in the sales cycle. And I think ultimately my prediction is that this is going to help expedite the time to close of sale is because we’re going to get smarter about who cares about what. How they want to see that information. And then from there, being able to lean more into what actually moves along to a sale. Additionally, we’re from at least an internal standpoint, we’re seeing the engagement by the teams in terms of the content and how often they’re logging in. And we’ve seen a 25% increase in time spent in Highspot month over month. At this point. We know that there will be business results. But we know it’s not just about that. So we’re working our way there, but at the same time, while people are adopting it and we’re seeing that, we’re also still able to get those little learning insights that are going to help drive the business in incremental ways. And that’s been incredibly helpful to show to leadership as well, to be able to show them that they’re using the tool, customers are engaging in the tool, and we’re able to get that intel and be able to have these more fruitful conversations. And we’ll start seeing the benefits of this. The more we engage, the more we sound, the more we we dig in. RR: Well, I’m really glad to hear that you’re seeing those early wins that will over time compound into some of those things that you’re looking for, and you’re seeing those successes that you can take back and be like, look, we’re doing what we want to. It just takes a little time to build there, so we’ll have to check back with you down the line and see how things are going. I’ve just got one last question for you, which is that I’d love to know if you could share the biggest piece of advice you would have. For other marketing leaders who are looking to improve GTM efficiency and maybe find those hacky solutions for it. KC: Again, I’m not gonna blow your minds with this, but I think a lot of us tend to not engage with people so much as more as we used to when we were in offices, and I found that. People are most often, I mean, we’re always willing to talk about ourselves, right? And we most often will go to the negative of things that we are struggling with. And it really was sitting down with these either key stakeholders or these who I consider the sales team my customers. It’s really sitting down and having conversations with them. RR: Amazing. Well, I think, you know, you said it’s not mind blowing advice, but I think sometimes that’s what you need. You need the reminder that these are the things that work. Do them. Yeah. So I think that’s fantastic advice to close with. I have to say thank you so much for joining us. It has been such a pleasure to chat with you. Thank you. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize anything that success with Highspot.

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Tom Ham, Ryan Snow, and Eric Mrozinski to discuss the pivotal lessons they have learned in shop ownership and management. Tom shares the importance of hiring "nice" people and the critical role of setting and knowing your shop's numbers. Eric highlights how implementing a robust shop management system transformed their workflow and overall business efficiency. Ryan and the group discuss the challenges of acquiring versus starting a shop, as well as the necessity of strong processes, people, and incremental improvements in building a successful business.00:00 Transmission Shop Workflow Challenges05:45 Career-Changing Aha Moments07:18 "Embracing Change and Growth"11:26 Software Integration Aha Moment14:17 Leadership Challenges in Established Business18:23 Navigating Family Business Leadership Shift22:13 Service Advisor to Business Partner26:45 Insights on Experience and Perspectives27:51 Strategic Acquisition and Hiring Plan32:31 "Deciding the Shop's Future"37:15 Adapting Pricing Strategy for Success40:16 Value of Replica Car Repairs42:12 Mercedes Repair Cost Expectations48:04 "Financial Literacy for Business Owners"50:31 Unexpected Encounter During Riots54:37 Luxury Car Client Expectations56:28 Shift to Human-Centric Investments59:37 "Slow Changes for Business Success"

Does the thought of needing to streamline business processes make ... Read more

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Tessa Thomas, co-founder of Pipeline Solutions, a Toronto-based SaaS platform helping boutique fitness studios streamline operations, automate workflows, and unlock data-driven insights. Tessa shares how the business launched in 2019, navigated the chaos of COVID-19, and still achieved 300%+ annual growth post-pandemic. Now operating globally with clients across North America, Australia, and beyond, Pipeline's success is rooted in deep industry knowledge, user-centric design, and a strong remote team. Tessa discusses the importance of personal development, transparency in leadership, and obsessing over metrics like churn to drive real impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Tessa Thomas believes the hardest thing in growing a small business is that it's a daily effort—you have to consistently show up and ensure everything works as expected. She highlights how even the biggest businesses operate day-to-day, and for small business owners, there's no room for autopilot. From team absences to tech issues, she emphasizes that running a business requires constant attention, problem-solving, and staying close to the people you're serving, which can be both challenging and crucial. What's your favorite business book that has helped you the most? Tessa Thomas's favorite business books that have helped her the most are 10x Is Easier Than 2x and Be Your Future Self Now by Dr. Benjamin Hardy and Dan Sullivan. She says these books have really stuck with her—not just for business growth, but also for gaining personal clarity and direction. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tessa Thomas recommends The Startup CEO Show by Mark MacLeod as a great podcast for small business growth. Mark, a former CFO at Shopify and now a coach for startup CEOs, shares deep insights and interviews with founders, especially within the Canadian ecosystem. Tessa appreciates the practical advice and founder-focused conversations that help navigate the challenges of scaling a business. What tool or resource would you recommend to grow a small business? Tessa Thomas recommends Slack as a key tool to help grow a small business. While it may seem simple, she emphasizes that strong, clear communication is critical—especially for remote teams. Slack keeps everyone connected, aligned on goals, and engaged with the company's purpose, making it essential for maintaining momentum and team cohesion during growth. What advice would you give yourself on day one of starting out in business? Tessa Thomas says the advice she would give herself on day one of starting her business is simple but powerful: “It's worth it.” She'd remind herself that despite the challenges and uncertainties ahead, the journey, growth, and impact make it all worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: The business will never outgrow the founder—your mindset sets the ceiling – Tessa Thomas Harmony, not balance, is the key to sustaining life and business together – Tessa Thomas Success isn't a destination; it's a commitment to keep showing up every day – Tessa Thomas      

Description:Immerse yourself in 10 hours of soothing nature sounds featuring gentle thunderstorms. Let the calming rain and distant thunder help quiet your mind, reduce stress, and create a peaceful atmosphere wherever you are. Whether you're looking to unwind after a long day, improve your focus, or drift off to sleep, this tranquil soundscape is perfect for relaxation and mindfulness.Take a few moments for yourself and allow these natural sounds to bring calm and clarity to your day. Use this episode as a backdrop for meditation, studying, or simply to relax and recharge.Don't forget to tune in next time for more peaceful moments on the Be Calm and Relax Podcast.DISCLAIMER

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by David Veldman at Vision KC 2025. David Veldman shares the real-world challenges of shop ownership, from the struggles of expanding to a larger location to the tough decisions involved in managing staff. The conversation covers the impact of team dynamics on shop culture, the complexities of setting boundaries between personal and professional relationships, and the ongoing battle with financial management as a business grows.00:00 Joe Rogan's Ad-Filled Show09:00 Shop Challenges and Staffing Issues13:22 Employee's Troubling Decline Noticeably Ends21:12 Ultimatum for Managing Attendance Issues24:55 Struggling with Staff Turnover27:23 Technical Troubleshooting Leadership Insights34:47 Unexpected Movement Caught on Camera42:14 Urgent End-of-Day Money Deadline44:07 Financial Planning Tool Consideration53:20 Struggles with ADHD and Meth57:33 Dangerous Drug Behavior Spread59:34 Managing Drug Side Effects01:08:17 Read Food Labels, Choose Wisely01:09:50 Modern Wheat Causes Gluten Issues

Description:Step into a peaceful retreat with this special episode, where we transport you to a cozy cabin nestled deep in the woods during a gentle storm. Listen to ten uninterrupted hours of soothing rain and distant thunder, designed to help you unwind, sleep better, or focus your mind. Whether you're seeking background ambiance for work, a restful night's sleep, or a moment of calm in your day, these calming storm sounds are here to support your relaxation.Take a break from the noise of daily life—let the comforting patter of rain and the soft rumble of thunder wash over you, making it easier to find calm and clarity. Settle in, get comfortable, and enjoy your own little haven of tranquility.Be sure to return next time for more peaceful escapes and relaxation routines.DISCLAIMER

Time is the one thing you can't buy back. Once it's gone, it's gone! In this episode, Kirk Behrendt brings back Mike Buckner, executive vice president of revenue at Pearl, to talk about AI and how it can help you and your team be more efficient in your practice. To learn how to free up time for the things that matter most, listen to Episode 930 of The Best Practices Show!Learn More About Mike:Send Mike an email: mike@hellopearl.com Follow Mike on Instagram: https://www.instagram.com/mikebucknerpearlLearn more about Pearl: https://www.hellopearl.comMore Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaDownload ACT's BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360Download ACT's BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_USJoin ACT's To The Top Study Club: https://www.actdental.com/tttGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 930: https://www.youtube.com/@actdental/videosRead Buy Back Your Time by Dan Martell: https://www.buybackyourtime.comMain Takeaways:Almost 90% of the work offloaded to AI is accurate.Audit your time to determine which tasks drain you most.Offload the low-value or most draining tasks to technology.Replace the time you've bought back with higher value tasks.Appoint a team member to be the “AI expert” to help you integrate AI.Practices resistant to AI will be surpassed by practices that leverage it.Snippets:0:00 Introduction.0:34 Time is your most important commodity.2:47 The three-step process to offload what drains you.4:56 Benefits of using Pearl AI for office managers.8:50 Why Pearl AI is a better insurance verification solution.11:05 How Pearl AI helps you be efficient with your time.13:19 How accurate is Pearl AI?14:42 Does Pearl AI work with all software?15:15 Things you should know about AI.17:47 Final thoughts.19:36 More about Pearl AI.Mike Buckner...

In today's episode, we get the unvarnished truth about making the difficult transition from federal on-prem networks to the cloud.   Michael Howard, US Transportation Command, gives a thorough analysis of topics like containers, cloud service providers, and specific benefits of cloud native applications. He has experience in enterprise-level commercial organizations, enabling him to compare available tools with those approved for a secure environment like the DoD.   He begins by stating that his area of responsibility is making a transition away from the traditional waterfall method of software development to a more agile approach. He shocks the audience by stating that his organization only releases updates quarterly. In today's rapidly changing world, a more dynamic release cycle is mandatory.   Containers:  We know that containers provide smaller pockets of code. Michael Howard points out that this allows for portability between clouds and on prem solutions.    Cloud Service Providers (CSP): It is essential to train staff in the specifics of cloud-native applications for each CSP, as every CSP has its own unique terminology and operational guidelines.   Cybersecurity:  Michael Howard's team has leveraged cloud-native tools to stand up a zero-trust compatible instance that provides data from disparate sources in a flexible, yet secure manner.   Michael Howard provides a wide range of information for the listener. The focus is on the benefits of containerized workloads, Kubernetes, and DevSecOps for improving efficiency and security.      

200 episodes isn't just a number. It's a milestone that only a tiny fraction of podcasts ever reach. In this special episode, Emma reflects on how Stop Scrolling, Start Scaling grew from a single idea into a powerful engine for visibility, connection, and conversion. From day one, this show has been about giving you more value than we could ever fit into an Instagram caption, and over time, it's become a foundational piece of Ninety Five Media's business growth. Hear Emma explain how the show fits into Ninety Five Media's larger marketing funnel, and get your gears turning about how a podcast might support your own business growth, too. Whether you've listened to all 200 episodes or you're tuning in for the first time, play this episode for honest reflections, major lessons learned, and a glimpse at what's coming next. Listen in as Emma explains: How podcasting became a high-converting part of our marketing funnel What we've learned from listening closely to our audience analytics The ripple effect this podcast has had on our listeners and our business And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20  

Hey mama, Can you believe it's already time to trade beach bags for backpacks and pool floats for planners? In today's episode, we're throwing it back to one of your favorite back-to-school episodes…with some brand-new bonus tips to help you start this school year with more calm, more confidence, and way less chaos. Whether you're navigating high school sports, picky eaters, or your first-ever teen driver (send help... and snacks), this episode is here to help you reset your routines and reclaim your rhythm. You'll learn real-life, working-mom-approved systems to simplify the back-to-school transition so you can: ✔️ Sync your family calendars like a boss ✔️ Create a home command center that actually works ✔️ Build smooth morning and evening routines (and get your sanity back) ✔️ Streamline school lunches and homework chaos ✔️ Set screen-time boundaries that stick (yes, even with teens!) ✔️ Reclaim your Sundays with a family strategy session ✔️ Prioritize yourself in this season of hustle ✨ Plus, I'm sharing a few personal updates (cue the college visits and senior-year emotions

In episode 111, part 1 of Going Forward, Eric Elliott is joined by Marcus Lattimore, former collegiate football All-American NFL running back, and now a celebrated spoken word artist, to explore the power of mindset and resilience. From his early days as an All-American football player to his career-changing injury and beyond, Marcus shares how his life's most challenging moments became the foundation for his most significant growth.In this episode, Marcus opens up about his transition from the football field to spoken word, and how the mental strength he developed as an athlete has shaped his approach to life today. He reflects on overcoming obstacles, pushing through pain, and embracing the power of words to transform his journey. Together, Marcus and Eric dive into the mindset shifts that have helped Marcus navigate both personal and professional hurdles. Marcus shares his perspective on true strength, how it comes from facing adversity head-on, not from avoiding it, and the importance of staying true to yourself even when life changes course unexpectedly.This conversation is packed with lessons on perseverance, authenticity, and the ongoing journey of self-discovery. Whether you're in a transition phase or looking for inspiration to overcome life's challenges, Marcus' story will leave you with powerful takeaways for embracing your own journey forward. Listen now to hear Marcus' powerful reflections and stay tuned for part 2, where we'll dive even deeper into his philosophy on life and success.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Marcus Lattimore: Instagram: @marcuslattimore_Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

Description:Tonight, let the calming sounds of gentle rain and soft winds help you drift into a deep, restorative sleep. In this special episode of the Be Calm and Relax Podcast, we offer you ten uninterrupted hours of peaceful rain paired with the subtle rustling of wind—perfect for easing stress, quieting your thoughts, and setting the stage for a restful night.Whether you're winding down after a long day, struggling with insomnia, or just in need of a soothing background for meditation or study, these natural sounds can help your mind and body relax. Simply press play, close your eyes, and allow the tranquil atmosphere to carry you into peaceful slumber.Prioritize your well-being with a nightly ritual of relaxation. Sweet dreams await.DISCLAIMER

Episode 4698: Meltdown Over Trump's Takeover; AI To Streamline Immigrant Labor

Editor - Brian Scott Olds The Naked Gun editor Brian Scott Olds knows that comedy thrives on the elements of surprise and timing.  He applied this philosophy to every aspect of the film—from physical gags to witty word play and silly sound design.  But making a film that respects the legacy of its predecessor while updating its essence for today is no laughing matter. Brian and director Akiva Schaffer had a clear mission: maintain the comedic tone and tenor from the original while spoofing modern-day blockbusters like Mission Impossible.  And stop calling me Shirley. Avika Schaffer's take on The Naked Gun features Lieutenant Frank Drebin Jr (Liam Neeson) working as a police officer like his legendary father. In order to save Police Squad from shutting down he must solve the mystery behind.....oh, who cares?!  This is The Naked Gun! The plot doesn't matter! Brian Scott Olds Editor Brian Scott Olds is known for his work on Central Intelligence (2016), The Happytime Murders (2018), The King of Staten Island (2020) and Chip 'n Dale: Rescue Rangers (2022). The Credits Visit ExtremeMusic for all your production audio needs Streamline your postproduction pipeline with Shade See which model of Avid Media Composer is right for you Subscribe to The Rough Cut podcast and never miss an episode Visit The Rough Cut on YouTube

Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025 Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Connor Tracy and Elijah McMillan at VisionKC 2025. Elijah shares the unique challenges of operating an auto repair shop in a rural community with just 2,500 households and discusses his considerations for relocating to a larger market. Connor and the hosts discuss the common pitfalls shop owners face when expanding or acquiring existing businesses, emphasizing the importance of due diligence and understanding capital outlays. The group also explores evolving marketing strategies and the growing role of technology—like AI-driven analytics—in helping shops attract and retain customers.00:00 Potential Shop Relocation Doubtful05:57 Financial Consultant Exposes Shop Fraud15:00 "Rejected Skullet Idea"18:34 From Hobby to Profession23:02 "Unexpected Walgreens Encounter"28:12 Houston Hip Hop: Lean Culture35:34 Faulty Fuel System Issues43:30 Shop Relocation Strategy45:12 Christmas Tree Fleet Operations49:32 AI Call Conversion Analysis57:18 Optimizing Appointment Attendance Revenue01:01:32 Tool Effectively Analyzes Customer Feedback01:06:18 Trampoline Park Conference Blunder

Advanced OOUXer Karen Hewell joins me to share how she's helping government agencies shift from page-based chaos to object-based clarity. We talk breaking silos, creating shared ownership, and making massive content ecosystems easier to manage (and actually intuitive).

This week, Aaron sits down with Clay from Thunder Laser USA — and trust us, it's not just a conversation about machines. It's about how one family business turned a quilting shop into a tech-driven operation with 70+ employees, a national sales footprint, and an expanding catalog of cutting-edge tools. From laser-cut acrylic to engraving Stanley cups and prepping for UV printing, Clay breaks down what's powering the maker movement—and why his company's customer support gets a reply time under 7 minutes.

In this new episode of Retailer Tech Tips, we explore how geospatial data is redefining store planning, logistics, and customer experience in real time.

Chris Duffin is joined by Anthony Castor for an in-depth exploration of peptides and their role in optimizing health, training, and recovery. Together, they break down the complexities of building peptide protocols—discussing how to identify bottlenecks in your own training or wellness, the art and science of combining interventions effectively (without overcomplicating or wasting resources), and why understanding cellular pathways and mechanisms of action matters.  Whether you're curious about cellular medicine, looking to fine-tune your supplement stack, or just want sharper tools in your resilience toolbox, this episode offers practical, actionable wisdom to help you get the most out of your health and performance strategies—without unnecessary complexity. Let's get started!   Here are my top three takeaways from the episode: Precision Beats Overload: When it comes to peptides (and training), more isn't always better. Identify your “bottlenecks” and use the least amount of intervention necessary. Streamline your approach and only deploy peptides with mechanisms that authentically support your goals. Understand the Mechanisms: Before layering in another supplement or peptide, take the time to map out which cellular pathways you want to target—and avoid overlap or counterproductive combinations. Knowing howsomething works is crucial to making smart choices (the “why” matters, not just the “what”). Continuous Assessment is Key: Monitor progress with clear performance indicators—whether that's lab work, improved cognition, or how you feel. Be ready to adjust your protocol, rotate interventions, and remove what you no longer need.   This episode of the ARCHITECT of RESILIENCE podcast is available on Apple, Spotify & YouTube, and is sponsored by  @marekhealth : Performance. Longevity. Optimization.

Inflation is squeezing margins across every corner of the spa industry - from skincare products to payroll. But there's a smarter way forward. In this episode of Spa Marketing Made Easy, Daniela walks you through five proactive strategies to stay profitable, intentional, and allows you to cut costs without cutting the experience: Know your true cost-per-treatment and key KPIs Raise prices confidently without fear Build $10K+/mo in recurring revenue with memberships Streamline operations and get back 20-30% of your time Reduce payroll costs by up to 25% by training your team on AI Tune in to reframe inflation as opportunity—not obstacle—and learn how to emerge stronger than ever. What you'll learn during this episode: The essential financial metrics every spa owner must track Pricing psychology and when to say goodbye to low-profit clients Membership structures that deliver breathing room for CEOs Practical cost-cutting strategies that don't affect experience How to empower your team to use AI   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   ABOUT THE SPA MARKETING MADE EASY HOST      Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!    

Overwhelmed by chaos? The real cheat code is simplification. Streamline your process, systemize your flow, and watch everything multiply.Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ If you want to level up, text me at 725-527-7783!--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generat...

Join us in this episode as Rhonda Rivers sits down to discuss her work as the owner and operator of RJR Paralegal and Administrative Services, LLC in Houston, TX. As professionals who have worked in a plethora of legal industries, the qualified team of senior paralegals at RJR provides a range of services in case management, administrative assistance, training, and more… Hit play to find out: How paralegals learn specific skills to address various practice areas. The ways that paralegals can help clients complete and file documents.  How law firms have changed since 2020. Follow along with Rhonda and her work by visiting her LinkedIn or emailing chosen2srv@yahoo.com!