#UNTHNKBL - For Transformation Leaders

The addiction to certainty is the hidden leadership trap that underpins the failure of so many costly, critical transformation projects to deliver on their promise. Here we explore the need to embrace the uncertainty that our business context of chronic uncertainty creates, to convert that uncertainty itself into fresh competitive advantage.

There's an elephant in the boardroom. I call it chronic uncertainty. It's entirely understandable, as I'll show you. But unless we confront it head on, with - we could say - an entirely new head on, the leaders of the most significant businesses in the world will be unable to move forward, to make the confident decisions that will enable them, not merely to survive, but to thrive in an environment that can only ever become more turbulent. This is the single-minded intention behind #UNTHNKBL. Subscribe now to stay involved. And let me know what you think.