marketers are noticing the interest in online purchasing from their customer base. In 2016, 38% of marketers stated affiliate marketing as one of their top customer acquisition methods1. But affiliate marketing isn't just useful in attracting new prospects. In fact, the majority of marketers are u…
And marketers are noticing the interest in online purchasing from their customer base. In 2016, 38% of marketers stated affiliate marketing as one of their top customer acquisition methods1. But affiliate marketing isn't just useful in attracting new prospects. In fact, the majority of marketers are using affiliate programs throughout their sales and marketing process2.
Well, marketers, this post is for you! We dug into our own metrics as well as industry statistics to share what the landscape today looks like for B2B and consumer brands leveraging affiliate marketing. And then we cornered our in-house affiliate marketing experts to give us all their best tips, tricks, and tools to help marketers succeed in their journey.