Podcasts about B2B

Bitcoin's down 30%, ETF holders are underwater, and treasury companies are struggling. Colin and Charlie break down the anatomy of the November 2025 crash and what it means for miners, leverage plays, and your portfolio. Colin and Charlie break down the brutal November 2025 Bitcoin selloff. With BTC trading at $87K, the average ETF holder is now underwater, hash prices are at all-time lows, and treasury companies like MicroStrategy and Nokia are facing serious headwinds. We discuss whether this is just typical Bitcoin volatility or something more concerning, analyze the dangers of leverage in crypto, and examine what happens when treasury companies can no longer access capital markets.  Subscribe to the newsletter! https://newsletter.blockspacemedia.com **Notes:** • Bitcoin trading at $86-87K (red for the year) • Average BTC ETF holder now underwater • Hash price at all-time low for miners • MicroStrategy convertible notes taking haircuts • 30% drawdown within historic BTC range • Treasury companies face capital access issues Timestamps: 00:00 Start 00:34 Number Go Down WTF! 04:15 Bitcoin is volatile, strap in! 09:02 But why go down? 16:50 NAKA 20:20 Treasury company bubble 21:50 Metaplanet 25:09 Leverage will break you 28:32 Hashprice -

CLASS SLIDES If you want to stream the video class join my Free Rebel Academy here https://www.alexhouseofsocial.com/freerebelacademyIf you're not using LinkedIn Ads, you're missing the most powerful B2B targeting machine in the world.In this class, I break down how to use LinkedIn Ads to reach the exact decision-makers, clients, and high-value leads your brand actually needs. You'll learn how to build laser-focused audiences, craft creative that stands out in the feed, and set up campaigns that deliver results — not wasted spend.I'll show you the strategies I've used to help brands grow influence, close deals, and position themselves as industry leaders — all with smart, data-backed ad execution.This is your blueprint to go beyond awareness and start generating real opportunities in the B2B space.⚡️JOIN MY FREE REBEL ACADEMY 80+ FREE COURSES https://www.alexhouseofsocial.com/freerebelacademy

Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream engagement including comments, website visits, and real-world conversations that drive business results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Bill Price is one of the most influential minds in customer experience — and he joined us to break down how AI is transforming CX, why 88 percent of customers never complain, and how companies can finally eliminate friction at scale.Bill was Amazon's first Global VP of Customer Service, where he helped build the customer-centric philosophy that powered Amazon's explosive early growth. Today he runs Driva Solutions and is the Founder & CEO of Intendra AI, a CX analytics platform that identifies intents, reduces operational drag, and uncovers the “silent sufferers” who quietly churn without ever contacting support.In this conversation, Bill shares insights on:• The real story of Amazon's early customer-centric culture• Why “the best service is no service”• How large language models are rewriting the rules of customer service• The 88 percent of customers who never complain — and how to find them• Why first-contact resolution is now misleading• How companies across hospitality, banking, ecommerce, and B2B services can proactively fix hidden friction• What Intendra AI is building today and where CX is going nextBill is also the author of four must-read books on CX:• The Best Service Is No Service• Your Customer Rules!• The Frictionless Organization• Zero Complaints⸻Guest LinksIntendra AIhttps://www.intendra.ai/Driva Solutionshttps://drivasolutions.com/Bill Price on LinkedInhttps://www.linkedin.com/in/bill-price-drivasolutions/Bill's Bookshttps://www.amazon.com/stores/author/B001JSHFSM/allbooks?ingress=0&visitId=a36f7561-fb02-460d-a0ea-ad2cd221d6a4&ccs_id=98438664-2c15-4575-8e8d-dfaa695e3bbd

Srikrishna Swaminathan is the Co-Founder and CEO of Factors.AI, a platform that helps B2B marketers understand, attribute, and optimize their go-to-market performance through data-driven insights. With a career spanning product, sales, and strategy, Sri has built and scaled high-performing teams, including a $100 million business unit at InMobi, before turning his focus to marketing analytics and revenue intelligence.At Factors.AI, Sri has led the company's mission to simplify complex marketing data by unifying customer journeys, automating attribution, and surfacing actionable insights for marketers. He emphasizes the importance of connecting marketing activity to real business outcomes, advocating for transparency, precision, and measurable impact in every GTM motion.In this episode we cover:00:00 - Intro01:21 - Understanding the Buyer Journey05:27 - The Role of AI in Marketing Execution11:02 - Navigating Privacy and Personalization in Ads14:37 - Leveraging Intent Data for Targeting19:53 - The Emergence of GTM Engineering22:06 - Creating a Unified Data View for Decision Making25:31 - Personal Insights and Advice from Sri26:00 – Sri's Favorite Activity to Get Into a Flow State27:22 – Sri's Advice for His Younger Self29:12 – Biggest Challenges and Goals for Factors AI31:06 – Instrumental Resources for Sri's Success33:09 – What Does Success Mean for Sri Today35:26 – Get in Touch with SriGet in Touch with Sri:Sri's LinkedInSri's EmailMentions:Abraham EralyBen Horowitzfactors.aiInMobiHubSpotG2BomboraZapierWebflowSlackWhatsAppClickUpNotionBooks:The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben HorowitzTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:Twitter

Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream engagement including comments, website visits, and real-world conversations that drive business results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most founders dream about the day they can finally “retire.” But what happens when you actually get there, and it's not what you thought it would be?In this episode of Founder Talk, Dr. Rajeev Khanna, a former sports medicine physician who built and sold a thriving medical practice, shares how stepping away from work left him feeling restless, unfulfilled, and without purpose. After decades of treating athletes and employees across 700 companies, retirement hit harder than he expected until he found his next mission.Instead of coasting, Dr. Khanna came back to build CompCore Pro, a software company that helps businesses save millions by fixing the broken workers' compensation system. His company acts as a bridge between doctors, employers, and insurance carriers; cutting delays, improving patient outcomes, and ensuring injured employees get the right care faster and more affordably.We dive into how he turned boredom into a billion-dollar problem to solve, why the healthcare system is collapsing under middlemen, and how staying curious and purpose-driven is the real antidote to burnout.Dr. Khanna also breaks down the state of American health, from our sedentary lifestyles to the rise of convenience culture, and what both founders and everyday people can do to reverse it.You'll learn: ✅ Why chasing retirement can leave you emptier than you expect ✅ How to rebuild purpose after “success” ✅ What's broken in America's healthcare system (and how he's fixing it) ✅ How CompCore Pro is helping companies cut costs and care for employees faster ✅ Why curiosity and contribution matter more than comfortIf you've been searching “what to do after selling your business,” “how to find purpose after success,” or “why retirement isn't what it seems,” this episode delivers the truth. Because for some founders, freedom isn't the finish line — it's the start of what's next.Connect with Rajeev Khanna, M.D.Guest LinkedIn: https://www.linkedin.com/in/rajeev-khannamd/Guest Website: https://compcorepro.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Guest Background01:23 The Importance of Preventative Health06:32 Challenges in Modern Healthcare12:55 Impact of Technology on Health16:48 Athletes and Optimal Health28:46 Advancements in Medical Treatments31:41 Exploring the Role of AI in Healthcare32:11 Journey from Practice to Retirement33:55 Challenges and Realizations in Retirement35:29 Founding Comp Core Pro37:11 Improving Workers' Compensation with Software42:06 Navigating the Healthcare System's Flaws57:28 The Future of Comp Core Pro and Personal Reflections

Oktopost's VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, employee advocacy, and social listening in one platform. Adi also shares how Oktopost empowers employees to become authentic brand ambassadors, strengthening trust and expanding reach far beyond traditional corporate channels. She explores the changing landscape of B2B marketing, the increasing overlap with B2C strategies, and what modern marketing leaders need to prioritise as expectations and technologies continue to evolve.   About Oktopost Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.   About Adi Krysler Adi is a seasoned marketing leader with an MBA and over 15 years of experience driving impactful marketing strategies in both corporate and startup environments, with companies like Wix.com, SAP, and Oktopost. Skilled in building go-to-market strategies, product positioning, and brand growth, she combines analytical insight with creative execution to elevate business outcomes. With deep expertise in SaaS and B2B marketing, she helps shape high-performing marketing initiatives, fostering cross-functional collaboration and bringing visionary leadership to the tech marketing landscape.   Time Stamps 00:00:00 - Introduction to the Podcast and Guest 00:02:49 - Overview of Oktopost's Services 00:05:58 - Measuring Impact of Employee Advocacy 00:07:30 - Oktopost's Unique Position in B2B 00:11:24 - Balancing Organic and Paid Social Strategies 00:15:47 - Influencer Marketing in B2B 00:19:14 - Future of the VP of Marketing Role 00:20:36 - The Importance of Choosing the Right Tools 00:21:12 - Best Marketing Advice Received 00:22:11 - Advice for New Marketers Quotes "In B2B, every relationship counts, every conversation has weight, every touchpoint can influence the buying decision." Adi Krysler, VP of Marketing at Oktopost. "We founded Octopost with the belief that B2B companies deserve their own dedicated platform that is built for these longer buyer journeys and for the multiple stakeholders." Adi Krysler, VP of Marketing at Oktopost. "The experiences that B2B buyers are looking for are getting more similar to the B2C, where everything is very fast and it's visual and it's personalized." Adi Krysler, VP of Marketing at Oktopost.   Follow Adi: Adi Krysler on LinkedIn: https://www.linkedin.com/in/adikrysler/ Oktopost website: https://www.oktopost.com/ Oktopost on LinkedIn: https://www.linkedin.com/company/oktopost/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

ClearCOGS is creating a new category in restaurant technology by bringing predictive analytics to an industry that operates almost entirely on retrospective data. With $3.8 million raised, the company analyzes 100 million data points daily per restaurant to forecast demand and optimize prep decisions. In a recent episode of Category Visionaries, we sat down with Matt Wampler, CEO and Co-Founder of ClearCOGS, to explore how his experience turning around failing Jimmy John's franchises led him to build forecasting software that's fundamentally changing how restaurants operate—and how he's defining a category that doesn't yet exist. Topics Discussed: Matt's transition from 21-year-old Jimmy John's franchisee working 110-hour weeks to identifying systematic inefficiencies in food prep decisions across five locations Why restaurants remain stuck in reactive mode while sports betting and fantasy football have sophisticated predictive analytics ClearCOGS's data infrastructure processing 100 million variables daily—from 15-minute POS intervals and weather patterns to dew point and local events The product discovery process where Matt's co-founder kept asking "why" until every feature request collapsed into one core problem: uncertainty about tomorrow's demand Category creation through the Restaurant AI podcast despite no clear attribution model Building in public on LinkedIn as an enterprise lead generation channel that landed major brands within six weeks The ICP evolution from enterprise fast-casual chains (15-1,000 locations) to a freemium Toast integration targeting independents GTM Lessons For B2B Founders: Let outsiders interrogate your domain expertise: Matt wanted to build dashboards restaurant operators requested. His technical co-founder repeatedly asked "why do you want that dashboard?" then "why do you need to see that?" Every answer eventually reached the same root cause: operators didn't know who would walk in tomorrow, making food prep, ordering, and staffing decisions inefficient. This pattern held across dozens of restaurant brands. The yin-yang of insider knowledge plus relentless outside questioning revealed the actual problem worth solving versus building a feature graveyard of requested tools. Reframe category education through familiar high-stakes analogies: "Predictive analytics" meant nothing to restaurant operators. Matt's breakthrough was pointing out the cognitive dissonance in their lives: they studied dozens of variables and probabilistic forecasts for fantasy football lineups but ran six-figure businesses on Excel sheets and gut instinct. This wasn't explaining predictive analytics—it was exposing the absurdity of having better forecasting tools for fantasy sports than for their livelihood, making the gap visceral and the solution obvious. Convert forecast errors into customer intelligence touchpoints: When ClearCOGS's predictions missed, the team initially spent weeks reoptimizing algorithms. The pivot: immediately call the customer, acknowledge the miss, and say "we're on it." Customers didn't expect perfection from a system replacing Excel and guesswork—they valued having someone actually watching their operation. In a software landscape where vendors disappear post-sale, proactive error acknowledgment became relationship acceleration. Every miss became an opportunity to demonstrate attentiveness that competitors couldn't match. Segment messaging by incentive structure, not org chart: ClearCOGS discovered the messaging split wasn't finance versus operations—it was franchisors versus franchisees. Franchisors earning royalties on top-line revenue needed consistency and scalability messaging. Franchisees and on-ground operators living on bottom-line profitability needed waste reduction and margin improvement messaging. The same product solving the same problem required different value propositions based on how buyers were compensated, not what department they sat in. Test public vulnerability as enterprise sales acceleration: Matt had zero social media presence before ClearCOGS. He started posting about struggles and failures on LinkedIn. Within six weeks, a major restaurant brand reached out for partnership discussions. Later, he posted their first website draft asking for brutal feedback—50 people responded with detailed reviews, video walkthroughs, and unsolicited legal advice. When he launched the Restaurant AI podcast with unclear ROI, he treated it as category education infrastructure. In oversaturated B2B markets, authentic struggle documentation cuts through polished competitor noise and creates asymmetric enterprise access that paid channels can't replicate. //  Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

What does it take to navigate tariffs, rate cuts, and AI disruption all at once?Hosts Kevin Brown and Tom Burton break down the week's headlines that matter most to manufacturers and distributors, from the U.S. government shutdown and Fed policy to the emerging reality of AI‑driven decision‑making and agentic commerce. Discover why contextual intelligence is now a core leadership skill and how data strategy can turn economic uncertainty into competitive advantage. What You'll Learn:Why the shutdown's “fix” is really a delay until January 31, and how prediction markets like Polymarket quantify that risk The truth about tariffs and refund rumors, and why smart pricing beats policy guessworkWhat the Fed's next decision means for capital, lending, and distribution growth plans How AI‑enabled CRM and customer intelligence platforms deliver clarity from chaos Why leaders who blend economic awareness + data fluency will own the next decade of wholesale innovation Episode Highlights:03 : 12 –  The shutdown “ends”… or does it? Budget reset and political realities behind the deal 16 : 40 –  Prediction markets vs. traditional polls: how Polymarket nailed its forecast 31 : 25 –  Rate‑cut drama: inside the Fed meeting math and the Burton Market prediction 48 : 07 –  Tariff talk decoded, methodology matters more than headlines01 : 03 : 14 – Refunds or fantasy? Legal complexity of tariff paybacks explained01 : 14 : 58 –  AI and contextual intelligence: from theory to tool sets inside LeadSmart Channel Cloud™ 01 : 28 : 47 –  Final takeaways, leadership, data literacy, and the new rules of economic resilience Meet the Hosts:Kevin Brown and Tom Burton are co‑founders of LeadSmart Technologies, creators of LeadSmart Channel Cloud™, an AI‑enabled Customer Intelligence and Smart CRM platform purpose‑built for manufacturers and distributors. They bring decades of experience in distribution operations, software engineering, and data strategy to help leaders turn siloed information into growth insight.Tools & Frameworks Mentioned:LeadSmart Channel Cloud™ — Unified AI CRM for distributors & manufacturers Context Engineering — Aligning AI systems with business intent Agentic Commerce — Autonomous AI workflows for B2B transactions Prediction Markets (Polymarket) — Crowdsourced economic signal analysis Customer Intelligence Framework — Transforming ERP and CRM data into actionable insight Closing Insight:“AI doesn't replace relationships, it reinforces them by removing friction.” — Kevin Brown Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/ Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn't.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (including LinkedIn Ads)Account-based marketing (ABM), paid media, GEO, and SEOHubSpot-certified CRM and marketing automationData-driven implementation with cultural expertiseLearn more about AIM B2B here: https://hi.switchy.io/h7TM 00:29 – Introduction 00:56 – Guest Introduction 03:03 – LinkedIn user numbers & growth 07:09 – User demographics in Japan 11:41 – Competitors to LinkedIn 14:10 – How Western companies use LinkedIn 15:50 – How Japan uses LinkedIn differently 18:34 – Japanese vs Western tool integrations 26:30 – French newspaper case study 28:50 – Strengths of LinkedIn as an ad platform 34:39 – Cybersecurity case study 37:29 – How to build a successful awareness-phase campaign 40:10 – Localization of messaging & targeting 48:23 – Japanese vs English ads 49:50 – Pitfall: MBA campaign with low results 51:16 – Common mistakes in follow-up and nurturingConnect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/ Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.

In this episode of OnBase, host Chris Moody sits down with Corrina Owens to explore the evolution of account-based marketing, the misconceptions that still persist, and why most companies miss their biggest growth opportunity: their existing customers.Corrina details her non-traditional path into marketing, the value of being a generalist, and how ABM shifted from a set of disconnected tactics to a true go-to-market operating model. She breaks down the critical role of ICP development, the importance of analyzing first-party data, and why sales alignment is still the strongest predictor of ABM success.The conversation also dives into customer expansion strategies, the rise of AI as a democratizer of data, and the ABM plays every B2B organization should be running. Corrina shares practical examples, thoughtful commentary on relationship-building skills in the age of automation, and the mindset sellers and marketers need to stand out in modern B2B.Key TakeawaysABM is a go-to-market strategy, not a set of tacticsMost teams still define ABM as direct mail or targeted ads, but sustainable ABM success requires cross-functional alignment, sales process maturity, and clarity on the ICP.Your first-party data holds the real ICP insightsInstead of wish-list accounts or executive bias, the strongest ICP definitions come from analyzing a full fiscal year of closed-won and closed-lost data to uncover patterns.Customer expansion is the biggest missed opportunityOn average, companies land only about 30% of a customer's total ARR potential on initial purchase. Yet most marketing and ABM efforts stop immediately post-sale. Customer ABM should be a core motion.AI is democratizing data accessWhat once required multiple tools and data science resources can now be achieved with ChatGPT and well-structured prompts. AI helps teams iterate faster, brainstorm creatively, and pressure-test messaging.Human connection is the new differentiatorSellers struggle with relationship-building across channels, especially in a digital-first world. The ability to communicate authentically, not from templates, is becoming a critical skill.Give-first ABM plays drive the deepest brand impactPodcast invitations, industry award nominations, and sponsoring internal team events create memorable, non-transactional experiences that earn trust.Quotes“The best ABM plays are pure give tactics. You're not asking for anything back.”Tech recommendationsLovableChatGPTGeminiResource recommendationsThe Power of Onlyness by Nilofer Merchant – a powerful exploration of embracing your unique perspective and bringing your fullest self to your work.12 ABM plays by Corrina OwensShout-outsChristina Le, Head of Marketing at Plot.About the GuestCorrina Owens is the go-to GTM mind behind some of the most effective ABM plays in B2B SaaS. She's led award-winning programs at Gong and now works fractionally, advising and implementing pipeline-driving strategies at companies like Orum, TripleLift, Navattic, and UserGems.⁠Connect with Corrina⁠.

In this episode of Supercharge Marketing, host Pius talks with Blythe Morrow—a product marketing consultant who's mastered the art of translating complex technology into messages that resonate with every buyer at the table. Blythe shares why the best product marketers leave their desks, join sales calls, and build tight-knit customer ecosystems that fuel both strategy and content. With a background spanning Microsoft to nimble startups, she's seen what works when teams need to align around rapidly shifting buyer needs. "It's important to start with the ending in mind," Blythe explains. "Where does the customer want to end up?" From navigating AI's impact on search to stretching small team resources across multiple channels, this conversation delivers practical tactics for today's B2B marketing landscape. What You'll Learn: How to build customer ecosystems through focused workshops and roundtablesWhy product marketers must bridge product, sales, and marketing teamsTactics for segmenting messaging by real buyer personasHow to repurpose content strategically across channelsAdapting your approach as AI reshapes how buyers research and evaluate solutions ABOUT THIS PODCAST Welcome to Season 3 of Supercharge Marketing. This season isn't just about choosing the right channels; it's about creating content with purpose. Why? Because we're living in a marketing-led buyer's journey. This season, we'll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you're in a startup, an agency, or a large enterprise, we'll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue. Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team.

Today's show:The race for more compute gets all the headlines, but Mistral AI CEO Arthur Mensch tells us the REAL danger is running out of data!On TWiST, Jason and Alex are chatting with the head of France's largest foundation AI company, Mistral AI, about how enterprises can get more out of their AI pilots, whether the West is lacking leadership on open-source, why Mistral AI isn't pursuing every possible kind of AI application, and optimizing your models for performance rather than benchmarks (aka benchmaxxing). Find out what it's like to run a huge AI company in today's intense environment!PLUS… why everyone made the wrong call on OpenAI vs. Google… Kraken's fresh $20 billion valuation… Jason's urgent message to every company thinking about M&A… and much more!Timestamps:(3:35) Why did everyone get it wrong on Google vs. OpenAI?(10:51) Why Jason thinks drone delivery will make everyone safer(9:52) SQUARESPACE: Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/TWIST(11:26) Mistral AI CEO Arthur Mensch joins us! What's it like to run a foundation model AI company in this intense environment?(14:50) Why enterprises aren't getting enough value out of AI and how Mistral AI aims to correct this(18:45) Why Mistral AI's goal is, ultimately, to disappear…(20:19) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(22:49) Are Europe and the US lacking leadership on open source AI?(24:53) Mistral AI doesn't need to compete in every category... how big of an advantage is focus?(27:05) The “two bottlenecks” in Machine Learning: Compute and Data(29:01) How Mistral AI works with human experts to annotate their models, and where they source them from(30:06) Nexos.ai: Stop Shadow AI in its tracks with the unified platform for secure AI adoption and productivity. Try it with a free 14-day trial at https://nexos.ai/twist.(34:24) Is optimizing your model for benchmark tests (aka benchmaxxing) like cheating?(40:08) Will we ever be able to run smaller AI models on our phones?(44:21) When does Arthur think we'll have truly helpful humanoid robots in our lives?(49:42) Suno lawsuits and why Jason says you should NEVER break the rules, ESPECIALLY with the music industry(54:28) Release the Kraken! They're now worth $20 billion.(56:48) Jason is going to F1… should he take up the offer and do a dry run?(58:30) How Meta beat the FTC and why Jason is so excited about it(1:01:37) Who should buy Crunchbase?

In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.Chapters00:00 The Death of the Traditional Customer Journey02:51 The Role of Trust in Modern Marketing06:09 Case Studies: Successful and Controversial Campaigns09:05 Identity Trust: Connecting with Consumers11:57 The Power of Authenticity in Advertising14:56 Building Trust in B2B vs B2C17:59 Actionable Strategies for Trust Building20:47 The Importance of Founders as Trust AgentsSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Gal Borenstein—CEO and founder of The Borenstein Group—to unpack how brands earn and scale trust in a noisy, AI-driven world. They dig into the “trust deficit” in B2B/B2G, what separates branding from true trust-building, and how to keep human authenticity while using AI at speed. Gal shares playbooks for cyber and defense marketers, inside-out culture moves that make credibility durable, crisis protocols for deepfakes and breaches, and the metrics that boards actually respect.Support the show

B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average view duration, and optimized click-through rates through A/B tested thumbnails. The discussion covers how to measure downstream business impact and create content that compiles engagement over time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Your All·in·One Creator Store (Stan)https://join.stan.store/the505podcastCheck out Artlist's 2026 A.I. report here:https://artlist.io/blog/trend-report-2026/?artlist_aid=%E2%80%8Bthe505podcast_2970&utm_source=affiliate_p&utm_medium=%E2%80%8B%E2%80%8Bthe505podcast_2970&utm_campaign=%E2%80%8B%E2%80%8Bthe505podcast_2970The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up Rock Nation! Today we're joined by Ali Abdaal - Doctor-turned-creator, author, and one of the internets most insightful voices when it comes to building a business that serves your life… not the other way around. Ali has spent the last few years helping thousands of people create profitable lifestyle businesses while avoiding burnout and breaking free from the “grind culture” trap.In this episode, Ali breaks down why 2026 is the best year ever to launch a lifestyle business, how to charge high-ticket without imposter syndrome, and why creators need to stop chasing massive audiences and start focusing on validated offers, lead generation, and conversations that convert. He also talks about investing over $100K into mentorship, the game-changing lessons he learned from masterminds, and why the “build an audience first” approach is officially outdated.If you want to learn how to make real money as a creator, build a business around the life you actually want, and escape the trap of low-ticket offers and content treadmill burnout, this episode is for you.Check out Ali here:https://www.youtube.com/ ⁨@aliabdaal⁩  https://www.instagram.com/aliabdaal/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:15 – What a Lifestyle Business Actually Is2:26 – Why “Freedom” Matters More Than Flexing3:53 – The Biggest Pitfalls When Starting a Lifestyle Business5:55 – Why Selling High-Ticket Is Easier Than Low-Ticket8:50 – Overcoming Imposter Syndrome Around Pricing12:18 – Why Mindset Courses Don't Sell (and What People Really Want)13:48 – Stan15:15 – How to Start a $100K Lifestyle Business in 30 Days18:24 – How to Talk to Your Audience to Validate Your Offer20:54 – The Power of Zoom Calls, Polls, Surveys, and Beta Groups23:16 – What Ali Learned from $100K+ Mentorships25:36 – The Google Doc Sales Strategy That Replaced His Sales Team26:09 – Cold DMs, B2B, LinkedIn, and Secret Side Hustles26:35 – Why Investing in Yourself Outperforms Investing in the S&P33:59 – Artlist35:55 – The Difference Between “Vibes Work” and “Revenue Work”36:53 – Was Ali Burnt Out as a Doctor?38:04 – What Daniel Priestley Taught Ali About Lead Gen42:23 – Why Everything Is Downstream of Lead Generation44:59 – How to Qualify Leads for High-Ticket Offers48:31 – Why Young Creators Struggle: No Skills, No Direction50:25 – How to Choose a Profitable Niche in Underserved Markets52:58 – How to Build an Offer with Tangible Outcomes55:48 – Why Businesses Think About Money Differently Than Individuals57:34 – Productivity as a Vehicle, Not the Promise1:06:29 – The Freedom Formula: Your 100 Discretionary Hours1:08:36 – Assets, Passive Income, and the Path to Financial Freedom1:12:21 – Why a Lifestyle Business Beats the Startup Grind1:14:14 – If You Won the Lottery, What Would You Still Do?1:16:02 – The 12-Person Rule and Why “The Desert” Kills Companies1:19:47 – Why Ali Keeps Returning to a 12-Person Team1:20:48 – Why Ignoring Daniel Priestley Always Backfires1:22:12 – Qualifying Leads: Who Ali Rejects and Why1:23:41 – What Makes Someone “High-Ticket Ready”1:25:51 – How to Learn High-Income Skills Fast (Even with No Experience)1:26:46 – How a Hair Salon Niche Turned into a $10M+ Business1:29:58 – Why Picking the Right Client is Everything1:32:20 – Why You Don't Need a Massive Audience to Make Money1:35:48 – Personal Brand Kickstart Breakdown1:46:12 – Post Pod Debrief (PPD)If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average view duration, and optimized click-through rates through A/B tested thumbnails. The discussion covers how to measure downstream business impact and create content that compiles engagement over time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn't flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers. Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro (03:22) - – Why Influence Drives Modern B2B Buying (06:17) - – What B2B Can Steal From B2C Playbooks (09:12) - – The Creator Engine Framework (12:29) - – Picking the Right Creators (Without Getting Burned) (15:47) - – Building Campaigns That Don't Feel Like Ads (19:02) - – How to Measure Real Impact (Not Vanity Metrics) (23:38) - – Running a 90-Day Pilot That Actually Works (26:23) - – Scaling From One-Off Posts to a Full Program Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Steve Landrum is a seasoned national sales and business development executive with over 36 years of experience delivering B2B and B2C solutions across a wide range of industries. As the Principal of Etowah Sales Solutions, LLC, Steve serves as an Outsourced VP of Sales, helping businesses uncover their true value, streamline processes, and implement sustainable […]

Defense technology has shifted from a social liability in Silicon Valley to commanding 35-40% of venture capital allocation—up from a historical 10%. This isn't just trend-following; it reflects fundamental market dynamics as SaaS becomes hypercompetitive and AI lowers barriers to entry, pushing capital toward deep tech where moats still exist. Blacklake, a defense holdco based in Austin, helps emerging defense companies navigate government procurement and expand into Europe, Asia-Pacific, and allied markets. In this episode, Jeff Crusey, EVP of Technology & Acquisition at Blacklake, reveals the emerging defense tech playbook, explains why lobbying ROI dwarfs traditional GTM spending, and details what actually matters when hardware meets government procurement. Topics Discussed: Why VC capital is rotating from SaaS to deep tech and defense The defense tech go-to-market playbook versus enterprise SaaS mechanics SBIR grant programs as non-dilutive capital for hardware development Lobbying and appropriations as core revenue drivers, not nice-to-haves Field deployment and operator feedback as the only viable iteration strategy Investor evaluation criteria for hardware-intensive defense businesses Emerging threat vectors in Arctic defense and orbital domain awareness GTM Lessons For B2B Founders: Launch lobbying concurrent with SBIR Phase 1 applications: Companies initiating lobbying and appropriations work at the moment they apply for SBIR grants hit revenue milestones materially faster than those treating government affairs as a later-stage function. This means seed-stage companies maintain Capitol Hill presence—a pattern that didn't exist five years ago. The talent profile matters: government affairs hires need proven relationships within specific congressional committees and appropriations staff. Initial engagements typically involve external lobbying advisors with established networks, transitioning in-house at Series A when contract pipeline justifies dedicated headcount. This is consistently the highest-ROI channel in defense GTM. Optimize for deployment speed over system perfection: Modern conflict operates as continuous technological adaptation where capabilities become obsolete within weeks, not years. Companies achieving persistent field presence with operators—not laboratory perfection—win iterative cycles. The tactical approach: deploy minimum viable hardware to operational environments, capture real-world performance data and failure modes, then rapidly incorporate feedback into next iterations. This contradicts traditional defense procurement assumptions about "exquisite systems" and requires founders to resist over-engineering before battlefield validation. Solve the prototype funding problem through non-dilutive capital: Defense investors require working prototypes before capital deployment due to hardware risk profiles—fundamentally different from software's low marginal cost of iteration. This creates a chicken-and-egg problem: prototypes require capital, but capital requires prototypes. The solution path combines bootstrapping to early proof-of-concept, then leveraging SBIR Phase 1 grants (tens of thousands) to reach demonstrable prototype stage. Phase 2 awards (single-digit millions) fund production validation. Strategic founders pursue direct-to-Phase-2 pathways when possible, compressing the timeline from concept to validated demand signal. Strip technical complexity from investor communications: Defense founders with deep domain expertise consistently over-index on technical sophistication during fundraising conversations, losing investor attention before reaching commercial traction narratives. VCs evaluate market timing, defensibility, and path to scale—not engineering elegance. The correction: communicate technology at middle-school comprehension levels. This isn't condescension; it's recognizing that capital allocators optimize for portfolio construction, not technical peer review. Founders often feel they're "dumbing down" their innovations, but clarity on problem-solution fit and market size matters infinitely more than technical specifications during early fundraising stages. Treat SBIR phases as progressive demand validation, not just funding: The phased SBIR structure functions as government-backed demand signaling: Phase 1 validates concept feasibility, Phase 2 confirms development viability, Phase 3 demonstrates production readiness for potential program of record status. Investors decode these phases as risk reduction milestones. Phase 1 awards indicate government interest; Phase 2 awards (especially direct-to-Phase-2 or enhanced Phase 2) signal validated customer pull; Phase 3 contracts position companies for program of record awards worth hundreds of millions annually. Beyond capital, SBIR progression provides founder-market fit evidence and customer commitment that traditional LOIs cannot match in defense contexts. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Can AI have an impact on our spirituality?  That's where we started in this interview and wound up exploring the benefits and dangers of AI, as well as tips on how to use it effectively.  This podcast may change your life and your business.  *******************************************************************        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. WWW,DaveKahle.com Dave's Substack page  Subscribe to Dave's Newsletters  

Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can create blind spots for companies with long histories, loyal customers, and strong reputations.Donna welcomes Ken Spaeth from Cutting Tool Engineering Magazine (CTE) to explore how industrial brands can protect their visibility and maintain trust in a market that is always changing. Ken works directly with manufacturers every day, and he shares what he sees separating brands that stay top of mind from those that slowly fade out of view.Together, Donna and Ken discuss why marketing is not an expense. It is a relationship-building investment that keeps your company present in your industry, especially with new engineers and younger buyers entering the workforce. They also talk about the value of consistent messaging, how industry-specific publications support thought leadership, and how print, digital, and AI can all work together.This episode is especially helpful for leaders at legacy industrial brands who want to stay relevant, maintain visibility, and support long sales cycle growth through thoughtful, relationship-based marketing.In this episode, you will learn:Why legacy industrial brands cannot rely only on past relationshipsHow consistent visibility keeps your brand top of mindWhy print and digital advertising still matter for technical buyersHow AI is influencing the buying cycle and strengthening contentThe importance of face-to-face interactions in a digital worldHow relationship-based B2B marketing supports long-term growthKey Topics and Timestamps:00:00 Why legacy brands still need consistent marketing00:53 Introducing Ken Spaeth and Cutting Tool Engineering01:55 Why business still runs on relationships04:34 How AI supports visibility and faster buying cycles07:05 The role of trusted industry-specific magazines09:01 Marketing as an investment that protects future sales12:36 Why consistent advertising matters for long sales cycle companies17:38 The continued importance of in-person meetings22:57 Combining traditional and modern marketing approaches25:05 The long-term value of print and digital advertising29:09 How AI supports storytelling for industrial brands30:39 Ken's path into CTE and the manufacturing world32:33 Inside CTE's “Bourbon with the Editor” podcastConnect with our guest: Ken SpaethCutting Tool Engineering Magazine // Website: www.ctemag.comListen to their podcast: Bourbon with the Editor - https://open.spotify.com/show/0kZP6XcglHqnE6wswNzwoI?si=1671d8c15b3540a1 *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In a climate where many organisations are nervously dialling back on their social and environmental commitments, a surprising group is emerging as the new purpose pioneers - B2B brands. In this episode of Can Marketing Save the Planet?, we sit down with Dave Vann, MD of agency, said & done, to unpack their latest revealing research, ‘The Purpose Reckoning,' which surveyed over 300 businesses. Our conversation delves into the current situation we are seeing across the business landscape where leaders feel caught between political and economic pressures to stay quiet, and their personal desire to be more outspoken and drive impact. Dave shares a whole host of key findings such as, while organisations overall are pulling back, this trend is heavily influenced by size and exposure to the US market. Larger, US-connected firms are retreating, while smaller UK-focused SMEs are largely "carrying on as before." A central insight which we dive into is that B2B leaders are notably bullish on purpose, with “87% believing it will be a key differentiator in the future”. We explore why the B2B landscape is uniquely positioned for this, citing factors like emotionally-driven procurement decisions, a lower risk of public backlash compared to B2C, and the need to build resilient, future-proof supply chains. Dave issues a powerful call to action for marketers, urging them to step up and guide their organisations with both courage and strategic savvy. "We've got to be brave and we've got to be smart. This isn't just about doing the right thing. This is good for business.” When asked about the future of business, Dave hopes, we're in a place where the baseline has risen and there's just a widespread acceptance that of course business is here for improving the lives of people and the planet that we live in." And, we couldn't ages more. Tune in as we talk to Dave about: How, not talking about purpose isn't universal. Why B2B organisations see purpose as a future differentiator and aligns with the growing humanisation of B2B marketing. Why there's a significant disconnect between corporate action and personal conviction. How many leaders wish their organisations were more vocal, even as external pressures force them to dial back. The need to look beyond compliance. Regulation may set a baseline but true progress requires a "care" mindset which focuses on genuine impact and brand building. The need to find your strategic niche, which aligns with your business, customers, and differentiates you from your competitors. For more information: said & done website: https://www.saidanddone.co.uk/ ‘The Purpose Reckoning' research: https://www.saidanddone.co.uk/purpose-reckoning-research Dave's LinkedIn profile: https://www.linkedin.com/in/dave-vann/ We also talk about the recent MarketingKind webinar-turned-podcast he sharfed. And so, here's a link to that: https://podcasts.apple.com/us/podcast/ty-heath-thomas-kolster-dave-vann-on-b2b-marketing-purpose/id1725793542?i=1000733018569 Enjoy - and if you love the podcast, share with your friends, family and colleagues. ________________________________________________________________________ About us… We help Marketers save the planet. 

A sustentabilidade deixou de ser apenas uma pauta do consumidor final e passou a influenciar decisões importantes dentro do B2B. No episódio de hoje, recebemos Rafael e Jamile, da Herbia Cosméticos, uma marca que construiu sua trajetória com base em processos conscientes, certificações orgânicas e escolhas que acompanham todas as etapas da operação. Junto com Marcelo Caetano e Gustavo Soares, a conversa revela bastidores da produção, desafios com embalagens, critérios para selecionar fornecedores locais, a importância das certificações e o papel do consumidor na consolidação desse movimento. /////////////////////////////////////////////////////////////////////////////////// Siga a Mercos nas redes sociais Instagram e Facebook: @mercosoficial LinkedIn: Mercos

Outsourcing podcast Learn more about this outsourcing podcast and Inside Outsourcing here: https://www.outsourceaccelerator.com/podcast/inside-outsourcing-podcast-series/    We're publishing the entire book, Inside Outsourcing, written by Derek Gallimore, on this podcast feed over the coming weeks. This episode: Episode 565  - Inside Outsourcing (full audiobook) - Chapter 1.3 Cooperation & Collaboration   If you're tuning in for the first time, go back to Episode 563 to catch the book from the beginning. — — — About the book: Inside Outsourcing: How Remote Work, Offshoring & Global Employment is Changing the World Outsourcing has long been criticized for low wages and poor conditions, yet nearly every major company—from Apple to JP Morgan—depends on it. Once a $200 billion industry limited to multinationals, outsourcing is now accessible to small and mid-sized firms, offering up to 70% savings and access to a global talent pool of 2 billion professionals. Inside Outsourcing unpacks the industry's evolution, misconceptions, and future—offering clear insights and practical guidance for businesses ready to harness outsourcing as a driver of innovation and growth.   NOTES on listening: We will be publishing full chapters of the book over the coming weeks. Start with this episode (563) first, and tune in next week for the following chapter(s). Please share with your friends.   Get a copy of the book: You can buy a full version of Inside Outsourcing for yourself from Amazon - with audio, Kindle, and hardcopy available. https://www.amazon.com/Inside-Outsourcing-Offshoring-Employment-Changing/dp/1739623002   Please leave a review: If you've listened to the book and enjoyed it, please support us by leaving a review on Amazon or Goodreads. https://www.amazon.com/Inside-Outsourcing-Offshoring-Employment-Changing/dp/1739623002 or https://www.goodreads.com/book/show/61210866-inside-outsourcing Enjoy.   Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry   About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access the most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach mean that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.

Join SVP of Investor Relations Mattias Frithiof as he sits down with CEO Werner Becher and CFO David Kenyon to unpack the key highlights from Kambi's Q3 2025 results and what's ahead. In this episode, hear Werner and David discuss:✅ Strong commercial momentum with 13 new deals since Q3 began, including recent Odds Feed+ agreement with FDJ UNITED✅ Kambi's Q3 financial performance and updated financial guidance✅ Benefits of our ongoing cost efficiency programme

Leandro Perez joins to cut through the AI hype and share what's actually working. With Agentforce handling 850,000 conversations and managing 85% of customer inquiries, Leandro reveals the reality behind the marketing claims and addresses the "SaaS is dead" narrative head-on. From managing 30,000 weekly customer inquiries with AI agents to transforming his entire marketing team's workflows, Leandro offers a brutally honest look at what it takes to lead through a technological revolution. This isn't just theory: it's a practitioner's guide to implementing AI at scale, including the mistakes, the breakthroughs, and the systematic approach required to bring an entire organisation along for the journey. Guest Introduction Leandro Perez is Senior Vice President and Chief Marketing Officer for Australia and New Zealand at Salesforce, where he guides strategic direction and market positioning for the world's leading AI-powered CRM.  With a Computer Science degree from UNSW and an Executive MBA from Quantic School of Business and Technology, Leandro brings over 20 years of experience combining technical expertise with business acumen.  He previously led global corporate messaging at Salesforce and partnered closely with CEO Marc Benioff. He's a Fellow of The Marketing Academy, serves on the AANA Board, and is a recipient of the Salesforce Chairman & CEO Award. Key Topics AI reality at Salesforce: Agent Force handles 850,000 conversations with 85% resolution"SaaS is dead" narrative: Why enterprise software needs governance, permissions, reliability, not just quick AI codeLeading transformation: Year-long journey from lone voice to company-wide quarterly Agent Force Learning DaysProcess mapping first: Document crown jewel processes to identify pain points before introducing AISystematic change: Company-wide learning days, mandatory training (100% Agent Blazer status), permission to experimentPractical AI adoption: Landing pages, social automation, Slack summaries, 80% email engagement, plus failed experimentsExperimentation culture: Identifying early adopters, showcasing wins, balancing air cover with performance Resources & Links People Mentioned: Marc Benioff - Salesforce CEO & Co-FounderRoby Sharon-Zipser - hipages CEO & Co-Founder Companies & Tools: Salesforce - AI-powered CRM platformAgentforce - Salesforce AI agent platformTrailhead - Salesforce learning platformFisher & Paykel - Appliance manufacturerGoodyear - Tire manufacturerRemarkable - Digital paper tablethipages - Online tradie marketplaceChatGPT - AI chatbotGemini - Google AI assistantPerplexity - AI search toolElevenLabs - AI text-to-speechAANA - Association of National Advertisers Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Leandro Perez Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I'd like to welcome Frank Vella, CEO at Constant Contact. About Frank Vella I am the CEO of Constant Contact, a comprehensive digital and ecommerce marketing platform that makes it simple and effective for a business to market or sell their idea in today's complex online marketing world. We strive to anticipate our customers' needs and provide them with the tools and support they need to improve their businesses. Because when they succeed, we succeed.Prior to joining Constant Contact, I built best-in-class operations at various sized tech firms across the globe, including top-tier companies like Microsoft, GE Capital, HP Enterprise and Xerox. I have led companies through growth, transformation and successful exits while remaining focused on building a terrific culture and keeping a company's product and presence ahead of the crowd. I'm a proud Canadian expat now living in New York City, and in my free time I enjoy traveling with my family. Frank Vella on LinkedIn: https://www.linkedin.com/in/frank-vella/ Resources Constant Contact: https://www.constantcontact.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Allen Farrington and Harris Irfan explain that Bitcoin aligns with Islamic finance principles. They discuss riba (usury), fractional reserve banking, and why sound money naturally produces Islamic harmonious financial systems. Allen Farrington and Harris Irfa explain their seminal paper "Bitcoin, Fiat and Islamic Finance." They dive into why Islamic banking is an oxymoron, how riba (interest/usury) connects to fractional reserve banking, and why Bitcoin naturally produces Islamic-compliant financial systems. Subscribe to the newsletter! https://newsletter.blockspacemedia.com **NOTES:** - Global South spends half GDP on debt interest - Islamic finance industry worth $3+ trillion - Dinar used for 1000+ years in Islamic world - Fractional reserve creates money via lending - Sukuk are asset-backed Islamic bonds - Bitcoin enables prophetic economics principles 00:00 Start 01:56 Allen's backstory 03:13 Harris' background 05:09 Islamic banking is an oxymoron 08:10 Islamic finance will emerge on top of Bitcoin 12:46 Basics of Islamic finance 15:20 Riba (interest) 18:08 BTC mining in Islamic nations 24:07 managers & risk sharing 27:55 Flux 33:00 Is Bitcoin halal? 38:58 Islamic finance & a Bitcoin Standrd 41:42 Research response -

In this episode, I sit down with Emma Stallworthy, the inspiring founder behind Your Reformer.  Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically reformer Pilates—she found physical healing, nervous system balance, and a sense of calm that became life-changing. That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs.  As we talk, Emma shares how the practice supported her through pregnancy, postpartum recovery, anxiety, back pain, major life transitions, and the hectic realities of parenting and entrepreneurship.   She also reveals how she and her husband grew the business from an idea into a global brand—tackling logistics, e-commerce, manufacturing, B2B expansion, and launching in the U.S. market. What comes through most is her passion for movement, her belief in carving out time for self-care, and her commitment to helping people live healthier, more balanced lives—no matter their season of life.  Key Highlights * How infertility, IVF, anxiety, and burnout led Emma to reformer Pilates—and how the practice helped her regulate her nervous system and finally conceive.  * Why reformer Pilates supports a wide range of people—from beginners to athletes, from those with injuries to those navigating postpartum recovery, back pain, mobility challenges, or stressful careers.  * The moment Emma realized there was a massive demand for at-home Pilates during lockdown, and how that insight shaped the Your Reformer concept.  * The evolution of the business: logistics, e-commerce learning curves, expansion into B2B, launching internationally, and their "Kaizen" philosophy of continuous 1% improvements.  * How Your Reformer supports beginners with orientation classes, health-professional-led programs, and a robust on-demand library that meets people in every stage of life.  If you've ever struggled to find balance, movement, or a moment of calm in your day, this conversation will resonate deeply. Emma's story is powerful, relatable, and full of insight—whether you're navigating fertility challenges, juggling parenting, looking to stay active as you age, or simply wanting to improve your mental and physical well-being. Join me, Ramon Vela, as we explore how Your Reformer is helping people reclaim their health, their calm, and their confidence—one deliberate, mindful movement at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on Your Reformer, visit: https://yourreformer.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers with annual revenue over $5 million.   Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome initial nerves, identifying the strongest statement from the first attempt, then having executives lead with that hook in subsequent recordings. Block emphasizes that even expert communicators need encouragement and practice to deliver their best performance on camera.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport's hold on Americans with year-round content and venue in Las Vegas. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Emily Prazer, president and CEO of the Las Vegas Grand Prix and the Chief Commercial Officer of Formula One. She's helping transform F1 into one of the fastest growing sports brands in the world, leading strategy partnerships and fan engagement across markets from Miami to Melbourne.Damian Fowler (00:30):Emily's here to talk about the road to the last Vegas Grand Prix on November the 22nd. Now, in its third year, the Vegas Grand Prix turns the strip into a global stage where sport, entertainment and culture collide under the neon lights.Ilyse Liffreing (00:46):I love that. From the 100 day countdown events to new sponsorship models and digital fan experiences, formula One is redefining what a modern sports brand can look like, especially in the U.S. market.Damian Fowler (01:02):In past years, the marketing around Las Vegas, the Grand Prix has felt like a crescendo building over several months. What's been your strategy this year as you build, it's the third year, right? As you build towards those?Emily Prazer (01:14):Yeah, this third year, so I think the difference this year is we've had two years of a foundation to figure out what works and what doesn't work, but equally we've had our building open all year, so prior, well the first year we're obviously building the building for those that dunno, it's called Grand Prix Plaza. It's the length of three NFL fields, so it's not small. It's designed and built to service the Formula One Paddock Club, which is the most high-end hospitality that we offer in Formula One. Underneath that is where the garages are and where the teams hang out, so it's quite a significant building. When we first moved to Vegas, we purchased the 39 acres of land and have invested around $500 million in this infrastructure and so the difference I think is obviously the first year we were building it, the second year we were getting to grips with owning such a significant property in Las Vegas and then moving into the third year of the event, the building's been open all year and we built something called F1 Drive, which is carting.(02:10):We've had a restaurant up there called Fool and Fork, which is Formula One, themed food and beverage as you'd expect. We built an immersive Formula one experience called F1 X and so the marketing's ramped up, but that's because locally we've been able to activate since the day after the race last year all the way through to this year, and obviously how we market is very different depending on what we're trying to do, whether it's selling tickets or whether it's driving foot traffic to the building. It's all the awareness that we need in Las Vegas to continue to grow our fan base.Damian Fowler (02:41):The a hundred day countdown, that's important,Emily Prazer (02:43):Right? That was a big one. We always go big around a hundred days. We did a strip takeover, we made sure people understood that it was a hundred days ago. We did similar for 50 days, so we use those milestones to make sure, obviously Vegas is somewhat a last minute market. Some Grand Prix go on sale and sell out in 90 minutes. We see the most amount of activity from a hundred days through to November.Damian Fowler (03:04):That's very interesting. How do you decide which moments where you target your marketing strategy in that a hundred day buildup?Emily Prazer (03:12):Oh, well, we're very fortunate that the racing continues For those, again, that aren't familiar, formula One is a 24 race calendar, which spans globally, so we typically go big around the big races as you'd expect. We've just come out of Singapore where hopefully people have seen that McLaren won the Constructors Championship. We'll go big again around Austin and Mexico. They're both feeder markets to the Las Vegas Grand Prix and we'll just continue to make sure we've got major announcements, whether it be food and beverage merchandise programming all the way through between now and race day.Ilyse Liffreing (03:42):Now, can you also talk a little bit about the F1 business summits because you're also launching that during race week? Sure. How intentional is the idea of making Vegas not just a race, but a business and cultural destination?Emily Prazer (03:56):Sure. Well, if you look at what Vegas do around other major sports, it's not that we're trying to reinvent the wheel, we're taking learnings from how well the NFL have operated there with the Super Bowl, even around WWE where you see them extend from a one or two day event through to a whole week. We are very fortunate that again, for those that dunno, formula One kicks off on Thursday with free practice, we have qualifying on Friday and then on Saturday is the race. And so we are lucky that we actually have really good opportunity for shoulder programming and so it was a lot of requests coming through from multiple stakeholders saying we'd love to get the ecosystem together and talk about how we've shifted Formula One culturally into something very different. Obviously it's a sport first and foremost, but I think everyone's now seeing the change into more of a lifestyle brand and a proposition around how we're executing with some partners, which I'm sure we'll get to, but I think a lot of it has been around how we kind of talk about that strategy and how we've grown the sport over the last five years.(04:54):So it was very intentional, it's had really great uptake and as you'll see as we get closer to the race, we'll start talking about what we're doing kind of Tuesday, Wednesday all the way through.Damian Fowler (05:04):It was interesting you brought up the mention of partners and the fact that Formula One now transcends the racetrack and I for one say follow some Formula One drivers on Instagram. How do you play into that whole notion now that Formula One is this lifestyle brand and what does that mean when it comes to partnerships?Emily Prazer (05:26):Well, we've been really fortunate that we've, formula One was bought by Liberty Media in 2017 and the handcuffs were taken off per se, where social media was something that didn't really exist in the sport prior to that and the drivers have done a great job and the teams have done a great job of giving us access collectively to the drivers. They're all a lot younger than they have been before, so we've been fortunate enough to help them build their profiles through social, but obviously the pivot came with Drive to Survive. Everyone knows that that was a big leap of faith that Formula One took to be able to give behind the scenes access. It's a complicated sport that had traditionally been kept to a different type of club and we've opened up those floodgates and obviously we're reaping the rewards of that at the moment.(06:10):It hasn't been easy, but ultimately when you have the likes of Netflix wanting to display what we do, hopefully everyone's seen the Formula One movie with Brad Pitt, which is now I think the highest grossing sporting movie of all time and Brad Pitt's highest grossing movie of all time. So that again, is a great explainer if you take that concept, the strategy around all of it has to create this always on dynamic, which isn't just about the 24 race weekends, it's about how to have brand extension through partnerships 24 7, 365 days a year that's come to life through our licensing business, which I can get to and also our sponsorship business, that the thought process was we want to sign less B2B organizations more consumer brands, not because we don't appreciate, we are always going to have a B2B element Formula One lives in that space, especially on the technical side of the sport, but as it talks about how we penetrate the fan base, how we acquire new fans and how we talk to fans differently.(07:06):One of the big pieces of it was, well, how do we show up in every shopping mall, not just in North America, but globally and using the likes of Lego? You would've seen our recent announcement with Tag Hoya. You now go to these shopping malls and you see these different brands actually activating and taking some learnings from how the US sports do it, where everywhere you go you can buy a t-shirt. I think one of my proudest moments was being at the Super Bowl last year in New Orleans and seeing people in the parade wearing Formula one T-shirts.(07:32):I was like, that shows that the strategy is working. In addition to we acknowledge that pricing of Grand Prix is expensive, they're also places you typically have to travel to, and so brand extension through license partners has been really important. We have something called F1 Drive, which we'll be rolling out, which is the carting proposition I mentioned in Vegas we have F1 arcade, which is now opening up and popping up all over North America. We have F1 exhibition, which is a tribute to the history of the sport and we'll keep growing as we want to keep penetrating and explaining to those fansIlyse Liffreing (08:07):Fans. That is really interesting hearing you describe just how different the strategy here is in the US too because F1 is such a global brand. How do you I guess, keep the brand though true to its global roots at the same time as also making it feel like America's race?Emily Prazer (08:25):Definitely not trying to make it feel like America's race. I think taking the learnings of how to speak to the audience we've acquired wherever we go, the benefit of being a global sport is we're global, but in each of those destinations we act very local. So when you're there, you very much know that when you're at the British Grand Prix that you're at Silverstone and there's all of the heritage around it, Monza, there's nothing more special in global sport in my opinion, than seeing the ZI on a Sunday run onto the grid with the Ferrari flags and what have you that you can't take that passion and bottle it up and just pop it into a US race. The US market is different, but if you look at how Miami has identified itself, you for sure know where you are. Same with Austin, where it's Texas and everybody is in cowboy boots and you know that you're in Texas and then Vegas takes it to a different level because we partner with our friends at the L-B-C-V-A and other partners in Vegas to bring that kind of extreme entertainment to life. So yeah, wherever you go, you really do know where you are and that's where I think the local element comes into play.Ilyse Liffreing (09:28):Has anything changed in the sports rights context in order for Formula One to really be able to create more social and organic marketing tied to the event?Emily Prazer (09:41):Yeah, I think it's that we've got the confidence to try different things and have given different types of access. So you'll see obviously that we have lots of short form content. Now we're noticing that this generation of fandom that we're trying to continue to excite wants to look at things slightly differently, whether it be through YouTube or TikTok. I think we're launching our first TikTok store in a couple of weeks, which I never thought we would be in a place to do, but it's a testament to where the sports got to. So I don't think the rights have changed. I think our approach to it has changed where we have the confidence because of the excitement around destinations like Las Vegas to shift our mindset. Like I say, we're not going to do it everywhere. We're going to pick specific places to test it, and Vegas for us for the last three years has served as that test testbed.(10:28):You'll see the collaborations alone that we do in the merchandise space we've not been able to replicate prior and we're proud of it. What we're doing there is giving us the confidence to deliver new partnerships across the sport. American Express is a prime example where they came in as a Vegas only partner, did a year of that, a year later became a regional partner, so they activated across the Americas and then a year after that became a global partner. So it's just showing that we can bring in these more consumer led brands, but also how we've shifted our mindset to be able to deliver against it.Damian Fowler (11:00):That happened very fast. It's kind of amazing. You touched on this a little bit, but the different audiences in the different markets. What have you learned after the first two years of hosting Grand Prix in the United States about American fans specifically?Emily Prazer (11:16):Just that you need to give them variety. They aren't going to come in and behave the same way as a traditional Motorsport fan that has been or has grown up with. The heritage of the British audience is a great example where I mentioned Silverstone goes on sale and sells out. We've had to adjust the product to make sure that we're very much catering to that audience and the programming around it, like we talked about, has been super important. People don't want to come just for one session, but they want the option to come and leave and go to a casino or go to a different show and what have you. So they're looking for all round entertainment, not just coming to watch the Formula One event, which we focus specifically on making sure that we deliver against.Damian Fowler (11:59):One thing that's interesting about Vegas as well is that it's a big draw for tourism globally as well and people fly in. So maybe that fan base is also kind of a mix of international and local.Emily Prazer (12:11):Yeah, well interestingly, we've seen the majority of our fan base come from Mexico, Canada, and within the United States. I think Vegas obviously is incredibly special that they cater to everyone. I think they have something like 150,000 hotel rooms that spam from five star all the way through, and so one of the things that we had to pivot from in the first year where we expected Vegas to be this really, really high end proposition was actually that we needed to cater for all different types of ticket package and hospitality package. So we've learned those differences. We thought that it would be very, very high end and mostly international. It's actually around 80% domestic, but drive in traffic and fly in traffic from other US markets in. Like I said, Canada and Mexico have been significant buyers of the Grand Prix and Vegas.Ilyse Liffreing (12:59):Very cool. I'm very curious what kind of feedback you've gotten so far from those fans, sponsors, broadcasters, anybody watching the sport in Vegas?Emily Prazer (13:09):Well, the sponsors love it because it's something different. Like I said, we put a lot of emphasis on the production. What we were all really surprised about was the quality of the racing. I think it has the most overtakes on the Formula one calendar, so that was something we weren't going to know until you can do simulations, but until you see cars going around the track in the first year, we didn't really acknowledge or understand how great the actual racing would be. So I think that was the biggest surprise around feedback and what the broadcasters and general audience have been quite positive about shifting. The mentality and mindset has been something that we're proud of, but it's all stemming from the confidence we've gained through promoting our own event.Ilyse Liffreing (13:47):When you look at success, what KPIs are you most interested in? Is it ticket sales or,Emily Prazer (13:54):I think it's all around halo effect for the sport ticket sales and revenue is obviously my ultimate goal. I'm the chief commercial officer of Formula One, so I don't think I can sit here and say otherwise, but brand extension and growing the fandom and being engaged, giving another touch point to the US audience when again, I mentioned Liberty bought Formula One in 2017, they were very clear that they had two very strategic objectives. One was growing the sport in the United States, the other was growing the sport in Asia and obviously Asia's taken a little bit longer for obvious reasons with COVID and what have you, but we're starting to see the momentum pick up again there. The US we heavily focused on signing Miami as a starting point as a partnership with the Miami Dolphins, which we're really happy with, proud of as they have shown us how to do it. Seeing how they put their event on before we even put on Vegas meant that we could really take their learnings. But yeah, the expectations are that we continue to grow it, that the production level remains incredibly high and that it's our tempo event in the Formula one calendar.Damian Fowler (14:55):Now, you mentioned the Netflix show Drive to Survive, and obviously there's been a lot of media around the importance of that show. Could you talk a little bit about the significance of that show, how it helps or not inspire marketing strategy?Emily Prazer (15:09):Yeah, it comes back to this always on point that I mentioned before, which is Formula One needs to be accessible for the next generation of fans to truly understand it and the next generation of fans care about the competitive nature of the racing, but they also want to understand the personalities behind the sport, and I think it gave us the opportunity to open up to be able to show who we all are. The technical terminology, the filming that went into that and the movie to be honest, has given us the opportunity to use that content to be able to explain what DRS means or what is the significance of each Grand Prix, what does it actually mean? So these drivers like the NFL, when a player puts on a helmet, it's hard to understand the emotion, but being able to get to know the drivers and the team behind the drivers, which is also incredibly important, has been really helpful in our marketing strategy.(16:01):But what it inspired was how do we talk to the different audience? Like I said before, you can't talk to that audience the same way that you talk to the 75-year-old fan that's been going to Silverstone since its inception. So a lot of it has been about how we change our thoughts around short form content and how we use different platforms. To talk to a different audience in different markets has just meant that we've had to learn how to engage and pivot from just broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (16:34):That's pressure for sure. You also mentioned the different channels, and we do talk about a lot about how live sports is now available across many, many different channels and tech platforms are bidding next to traditional broadcasters. I wonder in the mix of things, and especially when it comes to the show and when you broadcast it, how important has that kind of explosion as it were of channels been?Emily Prazer (17:00):I mean we have been ahead on the curve on that somewhat for we are different. Formula One owns its own broadcast capability. We have an office or a building in the UK in Big and Hill and Kent for those that have been in London, been to Kent around London and it's incredible. We own and operate again the whole thing. So every camera, every fiber optic cable, everything you see at a Grand Prix is being produced by Formula One. We have remote operations at the track that go back to Big and Hill and we have 180 broadcasters globally. So we've always been slightly different to other mainstream sports in that regard because we produce our own show, which is helpful for us around sponsorship and what have you. But generally speaking, I think obviously the world is changing and we've got to make sure we keep up with it.Ilyse Liffreing (17:47):Looking forward, which marketing innovations, there's obviously a lot right now, but ai, contextual, programmatic, what excites you the most? Is there any digital marketing innovations?Emily Prazer (18:02):Yeah, I think AI is something that we are excited but cautious. Again, with the sport that's so technologically advanced, you've got to be thoughtful about how we use it. We also don't want to lock ourselves in one direction or the other. So we're doing a lot of work without Formula One has the most unbelievable roster of tech partners. If you think about Salesforce, AWS, Lenovo globin to name a few, they're going to tell us how to use AI to benefit our sport, not just commercially, but on the tech side. So we are very excited about it, not just from a marketing point of view, but from a just general point of view. How does AI benefit the sport? We're taking a massive amount of time to think about just general activations. I know that sounds kind of immature if you think about Formula One, but how do we bring different activity to the track outside of just races? I'm not sure if either of you saw what we did in Miami with Lego, where Lego built 10 full size cars for the drivers to race Lego cars around the track.Damian Fowler (19:05):I show my son that. That'sEmily Prazer (19:06):So cool. If you think about the content that that created around marketing, that was probably the most viral thing we've done in a very, very long time. So our marketing strategy at the moment is about solidifying the brand equity, making sure that we deliver against our partnership objectives and that we continue to grow our social platforms. I'm not going to say that we're not technically as advanced, but the data capabilities is all quite new to Formula One. Loyalty programs are all quite new to us, so for us, I keep coming back to it, but it's really about figuring out how to engage with the audience and have something to sell them. Again, we're a rights holder that doesn't have tons of assets to sell ourselves. We license a lot out, and so really it's about coming up with these creative ideas to be kind of 10 steps ahead of anyone else.(19:53):And I think we are in a very unique space. We're very lean, which means we can be very nimble. So when we're making a lot of these decisions, it's me going to Stefano who's the CEO of Formula one saying, how do you feel about us trying something like this? And that's again, where we link the Vegas piece together with the broader marketing strategy to continue to keep everyone engaged rather than it just being like a technical marketing play. Obviously we do that day in, day out, but I think for us it's the confidence we've got now to really push the boundaries and be the first to do a lot of different things, whether it be what we're doing in the broadcast around all of the different types of digital advertising and what have you. I think again, if you watch the races, you'll start to see that we are trying and testing new technologies in thatIlyse Liffreing (20:37):Way. And on that note, we talked a little bit before about the timing of the race in Vegas. InEmily Prazer (20:46):Vegas. Yeah.Ilyse Liffreing (20:47):Because it's a new time for you guys thatEmily Prazer (20:49):10:00 PM Yeah, we moved it forward from 10:00 PM to 8:00 PM which is great. I think a lot of people were struggling with how that's local time, right? Local time, yeah. When we first went to Vegas, the idea was that the timing would be in line with the boxing match or the show. So it wasn't done for any other reason than 10 o'clock on a Saturday night in Vegas is when typically you start seeing things happen. The difference being is that the distance or time you need to keep between certain amounts of sessions meant that it created gaps. So if there were delays that 10:00 PM could technically be pushed. And so we had our issues in the first year. We learned from those last year operationally delivered really well, but we still felt that it was slightly too late, hence the 8:00 PM start. So everything has shifted forward. We have F1 Academy this year, which we're really excited about, so that will, I think doors now open at 2:30 PM rather than four. So it means everything will be a lot earlier, but it's all for the show.Damian Fowler (21:48):And presumably you have a kind of global viewership as well, so that all impactsEmily Prazer (21:53):The trends. Yeah, I think it obviously will be beneficial to the east coast market, not so beneficial to the rest of the world, but we still feel good about the viewership numbers and what we're seeing. SoDamian Fowler (22:03):The true fans willEmily Prazer (22:05):Watch you, right? If not next. Exactly. Hands always come through. Exactly.Damian Fowler (22:08):Alright, so we've got some kind of quick fire questions here to wrap this up. So first off, what keeps you up at night in the lead up to this?Emily Prazer (22:16):Everything in the lead up? The lead up. I'm not sleeping at all my first year as A CEO, I think last year it would've been ticket sales. This year it's probably just security and all round operations. So as my role has expanded on the Vegas race particularly, it's just we are opening and closing the track every three hours. It's not like other street races keep their roads closed for up to seven days. We are having to keep it open and close it regularly. You're in one of the busiest roads in North America, so we don't really have much of a choice and we don't want to impact the locals any further. So I think it's just being responsible for the logistics is scary.Damian Fowler (22:58):Wow. I agree. Closing the road down is like mind blowing.Emily Prazer (23:00):Yeah, it is genuinely mind blowing. If you go to Vegas now, you can see that things are still are on their way to being built and it's like, oh wow, this is happening.Ilyse Liffreing (23:10):That is scary. I'm scary for you. What would you say is missing in the US sports sponsorship marketplace that you would love to see happen?Emily Prazer (23:19):Ooh, good question. I haven't thought about the answer to that. That's a hard one. I'm going to have to sit on that one for a minute. Don't worry. Yeah, I mean I can't speak for, I can only really speak for my sport, but I'd love to have the same access to the teams that N-F-L-N-B-A have as the rights holder. We definitely don't get to just sell the team IP as we see fit. We have something in Formula One called the Concord Agreement, which means that we have some restrictions there. But yeah, let me have a think about the broader space. Sorry. I like that answer One hit me.Damian Fowler (23:52):That's a good answer there. We can circle back and do it again if you want, but I like that to be honest. Okay. So which other sports or entertainment brands do you think are nailing their brand positioning right now?Emily Prazer (24:03):I think the NBA and the NFL, they just do it so unbelievably well and they have fandom here. I've never witnessed in the UK you very much see the fandom around a specific team. Here you see genuine fandom around the NFL. And what I love as a Brit in the US obviously is I still can't believe how each of the TV channels cross-promote each other for other games. So you'll be watching Fox and they'll be like, tune into CBS to watch this game. And you're like, oh wow. They really do do it for the greater good of the league. We would obviously it's different. We don't have multiple games in Formula One, but if I think about it in comparison to the Premier League, you really do follow the team. If I'm a Chelsea fan by the way, but I would watch Chelsea, I wouldn't then flip channels to watch Man United in the us.(24:57):I find myself on a Sunday watching three or four games and I'm like, I'm not even your core audience. It has to be something to do with the marketing that it's always there telling me what to do, telling me how to watch it. And I really admire, maybe this is actually the answer to the previous question. I actually admire how good they are at getting in my head because I think about it, I'm like, what games are on a Sunday or what playoffs are happening in the NBA and I go to watch it because it's there. Whereas like I said, premier League, as much as I'm a huge Chelsea fan and grew up with it, you just don't seem to be able to follow it like that.Damian Fowler (25:35):Yeah, that's very interesting. Would you say you were an NFL fan before you came to theEmily Prazer (25:39):Us? No, not at all. Didn't know the rules and now I'm like hardcoreDamian Fowler (25:42):Because of the marketing, I guess.Emily Prazer (25:43):Wow. Must be. They just got in my head.Damian Fowler (25:46):Amazing. Yeah. And that's it for this edition of The Big Impression.Ilyse Liffreing (25:54):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (26:01):And remember,Emily Prazer (26:02):We've had to learn how to engage and pivot from just kind of broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (26:13):I'm Damian. Ilyse Liffreing (26:14):And I'm Ilyse.Damian Fowler (26:14):And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome initial nerves, identifying the strongest statement from the first attempt, then having executives lead with that hook in subsequent recordings. Block emphasizes that even expert communicators need encouragement and practice to deliver their best performance on camera.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Originally published on August 26, 2024This replay features the wonderful Surbhi Agarwal, 25+ year industry vet and former CMO at Applied Intuition. We talked about her path from engineering to product marketing to the CMO seat, what really changes when you leave companies like Intel and Google for a fast moving startup, and why she builds marketing around trust, clarity, and collaboration.Surbhi's story as an immigrant navigating visa setbacks, rebuilding her career across three countries, and eventually helping grow a business to 10M ARR is powerful. Her honesty about leadership, resilience, and finding your voice as a woman in B2B has stuck with me ever since.- Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Surbhi Agarwal, 25+ year tech exec. Surbhi shares how she went from engineering and sales into product, then product marketing, and into the CMO role, and why she still thinks like a product marketer every single day.This episode covers:Surbhi's path from electrical engineer in India to CMO in Silicon ValleyWhat she learned moving from Intel and Google to a messy, fast paced startupWhy she believes product marketing is the strategic core of marketing, not a “support” functionHer “golden triangle” model connecting product marketing, demand generation, and brandHow she reorganized a 70 person global marketing team, broke down silos, and cut spend while improving performanceThe difference between running marketing in a hardware world where failure is not an option and in a software world where shipping at 80 percent is the normHow she uses OKRs, RACI, and skip level conversations to create clarity and psychological safetyThe early career visa setback that forced her to move back to India, then to London, Taiwan, and France, and how that built resilience and a deep customer mindsetHer “full glass of trust” philosophy and how she builds collaborative, high trust teams across cultures and time zonesWhy she tells younger women to stop assuming men and women are treated the same at work, and to find their voice and negotiate earlierSurbhi also shares the kind of honest advice we do not hear enough in leadership circles, including why waiting quietly to be rewarded rarely works, and how women can navigate ambition inside systems that are still far from equal.Key LinksGuest: Surbhi Agarwal, 25+ year Tech Executive/ CMO: https://www.linkedin.com/in/surbhiagarwal/Host: Jane Serra: https://www.linkedin.com/in/janeserra/

In this Kitchen Side episode of The Long Game Podcast, the Omniscient team dives into a wide-ranging discussion on trust, research quality, and marketing visibility in an AI-driven world. They start with epistemology—what makes research “good” or “bad”—and reflect on how flawed correlations can mislead marketers. The team then unpacks their recent Winter study on how B2B buyers use LLMs like ChatGPT in the purchase journey, revealing that while LLMs are common early in research, peer feedback and brand transparency are essential in final decisions. They also explore the evolution of SEO into GEO/AEO, discuss organizational roles and feedback loops, and propose new cross-functional models for digital visibility in a world of probabilistic, AI-generated content.Key TakeawaysNot All Research Is Trustworthy: Internal/external validity and sample bias can distort marketing data—marketers need stronger research literacy.Correlation ≠ Causation: Data trends, especially in AI visibility, often include spurious relationships—interpret with caution.LLMs Are Entry Points, Not Final Decision Tools: While many B2B buyers start with AI search, they turn to peers and review sites before converting.Transparency Beats Perfection: Buyers trust brands that clearly state who they serve, what they do, and where they fall short.GEO Relies on Accuracy: Incorrect or outdated online information can mislead LLMs—fixing this improves visibility and conversions.Sentiment and Product Reality Matter: Negative perception from bad UX or old reviews isn't a marketing problem—it's a product and comms one.AEO Needs Cross-Functional Ownership: Teams like PR, content, SEO, and product marketing must collaborate to influence LLM visibility.A New Role May Be Needed: “Digital visibility lead” or a cross-team committee could help unify efforts across brand, SEO, and off-page strategy.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they've identified: B2B buying dynamics shift AI moves from pilot to priority Growth bets consolidate The demand engine rebalances Capability gaps emerge Which they share in a report and a webinar (links below). As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Marketing Priorities Survey 2025 - MomentumABM 2026 Marketing Reset: Why the Old Playbook Won't Win - MomentumABM Girl You Know It's True - The Latest Beat Newsletter Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Papa's Got A Brand New Bag - James Brown You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Luffa is the next-gen operating system for the creator and fan economy, combining wallets, identity, communication, community, AI, and mini-programs into one seamless experience. Luffa aims to become the ultimate Web3 connector that transforms attention into ownership and connection into commerce. By enabling creators, brands, and fans to participate in a shared, transactable value-driven social network, Luffa bridges digital engagement and real-world value, empowering each stakeholder in the creator ecosystem to achieve growth, retention, and deeper relationships.Michael Liu is the chief technology officer (CTO) of Luffa. He recently joined the Bitcoin.com News Podcast to talk about the platform.In the episode, Michael Liu introduces his company's vision for transforming the creator and fan economy. Describing Luffa as the "next-generation operating system" and "ultimate Web3 connector," Michael details how the platform aims to fix the current broken model where value is captured by platforms rather than fans and creators. The core goal is a fundamental shift from attention-based platforms to ownership-based networks, turning creators, fans, and brands into aligned participants in a shared value system where every interaction can become a rewarded asset.Luffa is presented not merely as a social application but as a foundational infrastructure that combines critical Web3 components: a Decentralized ID (DID), a cross-chain wallet, communication communities, and mini-apps into one seamless, programmable layer. The platform integrates AI as its "intelligence core," using it for essential personalization of content and automated workflows based on user-controlled data. Furthermore, AI serves as a critical, multi-layered security measure alongside decentralized protocols to detect potential hacks and hijacks to users' DIDs and digital assets, ensuring a high degree of security and privacy by default, even for Web2 users.The conversation highlights Luffa's key differentiators: user ownership of identity and data, programmability that allows social interaction to trigger transactions, and composability for developers and brands to build mini-apps. The company's monetization approach focuses on working with creators rather than through them. Michael shares early validation, including B2B partners and creators using the platform for membership management and NFTs, noting significant growth with over two million downloads and plans for future fundraising and expansion into key global markets like Korea, African countries, the EU, and the US.About Our GuestMichael Liu — CTO of Luffa, is a cross-disciplinary entrepreneur and technologist with a global track record spanning AI, cybersecurity, energy, and fintech. He previously served as AI Lead at a Global Top 3 energy firm, where he led industrial AI R&D and the commercialization of smart grid intelligence systems.As the Founder of Fam Capital in Silicon Valley, Michael has driven cross-border investments bridging Asia and North America, focusing on deep tech, Bitcoin mining, Web3 infrastructure, and decentralized systems.Holding a background in Electrical Engineering from MIT and an MBA from Harvard, he combines technical depth with strategic insight. Michael is also a trusted advisor to global founders, known for his ability to align advanced technologies with scalable business outcomes.To learn more about the project visit Luffa.im, and follow the team on X.

In this episode of Future Finance, hosts Paul Barnhurst and Glenn Hopper talk with Santiago Nestares, co-founder and CEO of DualEntry, about the reinvention of ERP systems through AI-native design. After scaling a global e-commerce business to over $100 million in revenue, Santiago experienced the frustrations of legacy finance systems firsthand. That pain sparked the vision for DualEntry: an ERP platform built from the ground up for the AI era.Santiago Nestares is the CEO and co-founder of DualEntry, an AI-native ERP platform. Before DualEntry, he co-founded Benitago, a leading Amazon brand aggregator. His experience running a multi-entity, high-growth business exposed the inefficiencies in traditional finance systems, inspiring him to build a next-gen ERP solution from scratch.In this episode, you will discover:Why legacy ERP systems are fundamentally broken, and how AI changes the gameHow DualEntry enables 24-hour ERP data migrationThe role of AI in journal entries, reporting, and reconciliationHow auditors are embracing automation and AI for compliance and accuracyWhy ERP systems must evolve beyond just being "AI-enabled" to truly AI-nativeSantiago Nestares joins Paul and Glenn to reveal how DualEntry is transforming ERP for the AI era. From eliminating painful migrations to building systems finance teams actually enjoy using, Santiago makes it clear: the future of ERP is AI-native, fast, and built with users in mind. ERP doesn't have to be a burden. With the right tools, it can become a strategic advantage.Join hosts Glenn and Paul as they unravel the complexities of AI in finance:Follow Santiago:LinkedIn: https://www.linkedin.com/in/santiago-nestares/Website: https://www.dualentry.com/Follow Glenn:LinkedIn: https://www.linkedin.com/in/gbhopperiiiFollow Paul:LinkedIn - https://www.linkedin.com/in/thefpandaguyFollow QFlow.AI:Website - https://bit.ly/4i1EkjgFuture Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[01:36] - Lessons from Scaling to $100M & ERP Frustrations[03:37] - Why ERP Migrations Are So Broken[07:47] - How DualEntry Raised a $90M Series A[10:51] - AI-Native vs. AI-Enabled ERP Systems[18:23] - Challenges and Realities of 24-Hour ERP Migration[23:26] - Why Building a Mid-Market ERP Is a Bold Move[28:18] - Using AI in Audits & Real-Time Reporting[31:45] - Rapid-Fire AI Questions[35:52] - Final Reflections & Wrap-Up

This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process. You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community. As we've seen time and again from our work alongside agency owners and their teams — trust, or the lack of it — is one of the biggest obstacles to having a sales pipeline that flows with right-fit prospects. When trust is present — awesome — the pipeline flows. When trust is absent — not awesome — friction sets in, uncertainty creeps up, and momentum stalls. Which makes today's conversation another rock solid awesome fit for this series. Our special guest expert is Maddy Osman, Founder of The Blogsmith, a content marketing agency trusted by top B2B technology brands. Maddy's perspective is such a valuable addition to this series because agencies know that the quality of content can either build or break credibility. A missed deadline, an inconsistent voice, or a sloppy process erodes trust instantly.  But content that's consistent, well-structured, and scalable doesn't just demonstrate credibility — it earns it. You'll hear how Maddy defines trust in agency-client relationships, how content and thought leadership can build trust at scale, how her team ensures quality and credibility through strong operations, and how to balance efficiency — maybe even AI — with human creativity to keep trust at the center of it all. Content can transform your agency's credibility into trust — THEN turn that trust into growth.  Maddy shares her proven processes, mistakes to avoid, and her hard-won lessons on turning trust into lasting growth. What you will learn in this episode:  Why trust — or lack of it — is the single biggest friction in your agency's sales pipeline Maddy's playbook for building trust from the very first client touchpoint The secret behind "the trust cookie" How to leverage operational discipline so your clients see you as the safest pair of hands they've used — ever Candid examples of when it's time to say "no" for the sake of integrity — and how that builds referral gold A balanced approach to leveraging AI, building human connections, and never losing your voice in the noise Resources: Website: https://www.theblogsmith.com/ LinkedIn Personal: https://www.linkedin.com/in/madelineosman/ LinkedIn Business: https://www.linkedin.com/company/theblogsmith/ X: https://x.com/maddyosman Writing for Humans and Robots: The New Rules of Content Style: https://www.amazon.com/dp/B09X4NJ9H8

The 2026 B2B Content Strategy Most Marketers MissMost teams ship more content than ever… but almost none of it helps buyers do their job this week.In this 5-minute Mid-Week Musing, we break down a modern b2b content strategy 2026 and how B2B marketers can use it to build trust, stay memorable, and make their product the natural next step.Tune in and learn:+ Why “helpful content” means solving one real job your ICP has this week+ How Rivet's Construction Is Hard show turned content into 70% of pipeline+ How to make your product the conclusion of the story, not the headline actPerfect for small-team marketers looking for fast, actionable plays to use this week.-----------------------------------------------------

In this episode the hosts dig into a $2.7 million EdTech business serving architects—$450K revenue, ~$227K profit, ~30 % growth—yet debate whether its 11.9× profit asking price makes any sense.Business Listing – https://app.acquire.com/startup/aUdw7lekR1TbMTB7h3oH00Of2KH2/9zqyExayXzwGmnlz6QWA?utm_medium=email&_hsenc=p2ANqtz-98r-wxCcPABDrP80rGNweSlNs2VkMvwGKxMByTIVyTIen9tvlCC_HRGTYrJ1hp08w7BlWcQs_9_6gkpNUKm734YYgaCg&_hsmi=386717396&utm_content=386717396&utm_source=hs_emailWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing click-through rates through systematic thumbnail testing. The discussion covers how engagement metrics connect to business outcomes and the importance of measuring downstream effects like website visits and real-world conversations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Starting with tech rollouts, Trimble bets big on AI to fix trucking's workflow bottlenecks. It debuted its new cloud-native, modular, AI-powered Transportation Management System (TMS), designed as a single intelligence center for enterprise operations. New AI agents, such as the Order Intake Agent, automate administrative tasks like data extraction from emails and PDFs, potentially eliminating manual review for up to 90% of standard orders. Efficiency is also the core strategy behind major network redesigns at FedEx, who is focused on prioritizing high-quality B2B business and sectors like high-tech freight and healthcare logistics, while using generative AI to predict classification codes to simplify cross-border trade execution. In contrast, global maritime operator CMA CGM profit collapses on ocean ‘slowdown'. reported a staggering 72.6% decline in net income, yet maintained volume growth (up 2.3%) due to its agility in redeploying assets to counter Red Sea disruptions and volatility. On the regulatory and legal front, a Delaware bankruptcy court approved Judge Oks Yellow Corp.'s final liquidation plan, clearing the path to distribute up to $700 million to creditors, crucially classifying employee claims for PTO and sick time as priority for payment. Meanwhile, truck safety advocates strongly oppose the FMCSA's proposed pilot program, detailed in Safety group opposes extending truckers' workday, which would allow truck drivers to pause their 14-hour on-duty window for up to three hours, arguing the agency should instead study detention time directly. Managing constant risk is essential, as evidenced by the U.S.-flag barge Brooklyn Bridge running aground in the Bahamas after a tow wire failed and subsequently being looted, highlighting the vulnerability of routine operations to external factors. The defining trait of a successful logistics operation today is agility built on automation; technology is no longer a differentiator but a necessary cost for maintaining margins and compliance. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Chris Sorensen, CEO of PhoneBurner, to explore how outbound sales is evolving in the age of AI—and why human trust still closes the deal.They cover:✅ Where AI can elevate your outbound process—and where it breaks connection✅ The mindset shift from rejection to feedback✅ How to build trust in the first few seconds of a cold call✅ Why compliance is no longer just a legal box to check—but a trust-building opportunityIf you're leading a sales team or still making calls yourself, this episode gives you the frameworks, mindset, and real-world insight to close high-ticket B2B deals more effectively.

Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing click-through rates through systematic thumbnail testing. The discussion covers how engagement metrics connect to business outcomes and the importance of measuring downstream effects like website visits and real-world conversations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if your next business breakthrough didn't come from another cold email or sales demo, but from a single, genuine conversation at the right networking event? In this episode of Predictable B2B Success, Vinay Koshy speaks with award-winning communicator, military veteran, and author of "Networking Unleashed," Michael Forman. Together, they dive deep into the secrets of transforming networking from a casual, often awkward ritual into a powerful, systemized revenue engine. Ever wondered why so many professionals dread networking, or why most companies still see it as a side activity rather than a strategic business driver? Michael Forman shares his journey from leading Air Force teams to mastering relationship-building in everything from graphic design studios to law firms, and uncovers why true networking is about giving, not getting. You'll discover actionable frameworks, the underrated art of listening, and a "secret sauce" for follow-up that nearly guarantees your efforts won't go to waste. Whether you're a sales pro, a B2B leader, or an introvert hoping to break out, tune in to learn how authentic connection and a few handwritten notes might be your biggest growth lever yet. Some topics we explore in this episode include: Networking's Impact on Business Growth: Why networking is crucial for profitability and long-term success.Networking vs. Traditional Sales/Marketing: The strategic value of networking compared to standard approaches.Core Networking Skills: Effective communication, listening, and a giving mindset.Systemizing the Networking Process: Steps to make networking a predictable revenue generator.The Power of Follow-Up: How personalized, prompt follow-ups (especially handwritten notes) make a difference.Using Technology for Networking: Leveraging CRMs and digital tools to track and manage relationships.Choosing the Right Events: Selecting networking events that attract ideal prospects and partners.Measuring Networking ROI: Different ways to evaluate the return on networking activities.Building a Networking Culture: How to embed networking into all parts of an organization.Mindset and Barriers to Networking: Overcoming resistance and fostering buy-in at all levels.And much, much more...

Scaling SaaS in 2026: AI, Talent, and the Future of People Operations is becoming a core focus for growing B2B companies as AI reshapes how teams work, how customers buy, and how leaders build the next generation of SaaS organizations. In this episode of the Grow Your B2B SaaS podcast, recorded live at SaaS Summit Benelux in Amsterdam, host Joran speaks with Hotske Wesselius about how AI will reshape scaling in 2026. With a background in marketing and a career shift into people and talent acquisition, Hotske supports SaaS companies in hiring and retaining top talent. Their discussion explores how AI is changing the buyer journey, customer success, people management, culture, team structures, search behavior, partnerships, go to market strategies, efficiency, and the overall pace of competition. The theme is consistent. AI will not remove the need for people, but it will transform how teams work, what skills matter, and how leaders manage and support their organizations. The episode also offers advice for founders at various revenue stages and the mindset shifts needed to thrive in a fast changing environment.Key Timecodes(0:00) – AI Breakthrough Intro: B2B SaaS in 2026, Scaling, Buyer Journey, Customer Success, People Leadership(0:47) – Talent Secrets: Hotske Wesselius on Marketing, Recruiting, Hiring Top SaaS Talent(1:12) – Scaling Revolution: What Will Separate Winning B2B SaaS in 2026 (AI-Driven Orgs)(1:26) – Skill Upgrade: New Capabilities for the AI Era — Agents, Enablement, Leadership(2:13) – Buyer Shift: AI Search, Findability, and Customer Support Automation(3:11) – Data Reality Check: People Analytics Built on Engagement + Results(3:33) – Automation Wave: Headcount vs AI, Cognitive Tasks, Reporting, AI “Brain” Roles(4:31) – Human-in-the-Loop: Training, Building, and Governing AI Inside SaaS Companies(4:52) – Culture Reset: Designing Strong Company Culture in the Age of AI(5:29) – AI-First Shift: Changing Mindset at Scale (Miro Example)(5:56) – Leadership Hack: Using ChatGPT for Feedback, Tone, and Empathetic Communication(7:03) – Hyper-Personalization: Tailoring Communication via Personality Types (DISC)(7:44) – Empathy Engine: How AI Improves Manager Communication & Employee Experience(8:15) – Pro Tip: Use AI as Your Personal Empathy Coach(8:29) – Sponsor Spotlight: Reditus — B2B SaaS Affiliate & Referral Growth(9:25) – Efficiency Mode: Growing Fast in 2026 with AI Automation