Podcasts about B2B

Register for Founder University Japan's Kickoff: https://luma.com/cm0x90mkToday's show:*The key to avoiding long airport delays? Low-altitude sea planes! Why didn't you think of that?We've got an awesome line-up of TWiST 500 founders giving us an inside glimpse inside their startups on this Friday special edition.FIRST: Billy Thalheimer of REGENT introduces us to their aircraft/boat hybrid The Seaglider, and walk us through how it all works, AND why they're operating in BOTH the commercial and defense sectors from their Rhode Island HQ.THEN, we've got Convexia co-founder Ayaan Parekh showcasing how they're using a collective of specialist AI agents to exploit other pharma labs' leftovers and turn them into new drugs and treatments for rare diseases.FINALLY, Hunter Leath of Archil joins the show to tell us why efficient utilization of cloud data remains a surprisingly complex, and unsolved problem. His solution? Caching-as-a-Service! Find out how it all works, and why pre-caching is SO difficult to do, in this TWiST exclusive chat.Timestamps:(03:01) Billy Thalheimer of REGENT introduces us to the Seaglider(05:06) Inside the EV aircraft/boat hybrid's three modes of operation(08:22) How REGENT uses low altitude flight to avoid airport-related hassles(9:42) Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to ⁠http://sentry.io/twist⁠ and use code TWIST(13:57) The converging tech that makes Seaglider possible(18:20) How REGENT is operating in BOTH the commercial and defense sectors(19:39) LinkedIn Ads - Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to ⁠http://linkedin.com/thisweekinstartups⁠ to claim your credit.(25:05) Why Rhode Island?!(29:23) Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at ⁠https://pipedrive.com/twist⁠(31:04) Convexia co-founder Ayan Parekh joins Alex to discuss “the world's first AI-maximalist pharmaceutical company”(33:02) Using AI agents to revisit leftover bio IP and unused data(33:22) Why so many drugs fail to reach market(35:46) Applying different agents to different kinds of tasks(44:26) The unique opportunities posed by rare diseases(46:58) On the road toward vertical integration(50:48) Hunter Leath of Archil tells us why utilizing cloud data effectively remains a complex, unsolved problem(51:56) What is “Caching as a Service”?(55:53) Why pre-caching is NOT obvious and “tremendously difficult to do”(57:00) Why the major cloud players didn't built this themselves(01:00:37) Deliberately keeping the focus narrow… for now…Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:Sentry - New users get 3 months free of the Business plan (covers 150k errors). Go to http://sentry.io/twist and use code TWISTLinkedIn Ads - Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.Pipedrive - Bring your entire sales process into one elegant space. Get started with a 30 day free trial at https://pipedrive.com/twistCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com

Bitcoin dropped but 30 Coinglass indicators show the bull market is intact. We break down the 7 best signals including Bitcoin dominance at 59%, Pi cycle top indicator, and why ETFs change everything. No bear market signals detected. We dive deep into Coinglass's Bull Market Peak Indicators showing zero out of 30 signals flashing bear market warnings. Despite recent price drops and worst jobs data in 22 years, Bitcoin dominance sits at 59% (65% triggers peak warnings), Pi cycle top indicator remains green, and long-term holders absorbed $52.2B in sell pressure. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: • 0 out of 30 indicators show bear market • Bitcoin dominance currently at 59% • 65% dominance historically signals cycle top • Jobs data showed 100K+ losses last month • Long-term holders absorbed $52.2B sell pressure Timestamps: 00:00 Start 00:36 BTC puking on jobs data 01:39 Bitcoin Dominance 07:19 Institutional Allocations 09:09 Long Term Holder Supply 11:57 Mayer Multiple 13:26 Peull Multiple 19:42 Pi Cycle Top Indicator -

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know? Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to translate that intelligence directly into action. We are here at Sitecore Symposium in Orlando, Florida, and today we're going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective? To help me discuss this topic, I'd like to welcome Mark Wagner, Senior Director of Strategy at Horizontal Digital. About Mark Wagner With over 20 years of experience in digital product strategy, design, and innovation, I am a Senior Digital Experience and Product Strategist at Horizontal Digital, a leading digital consultancy specializing in serving and delivering amazing solutions for clients, their customers, and their employees. I am a highly collaborative, strategic client partner tirelessly focused on helping solve the things that keep our clients up at night.My core competencies include digital experience and product strategy, customer experience strategy, Lean UX, agile product design and delivery, service design, and user research. I specialize in financial services, diversified, commerce, and B2B products and services that are people-centered and purpose-built for both business and customer value. As part of my large portfolio of noteworthy accomplishments, I am most passionate about solving complex digital transformation challenges, delivering needle-moving digital products, and fostering collaboration and inclusion. Mark Wagner on LinkedIn: https://www.linkedin.com/in/mrkwgnr/ Resources Horizontal Digital: https://www.horizontal.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… In an era where technology evolves faster than ever, how can business leaders use these innovations to stand out and grow their influence? From AI-driven tools to thought leadership platforms, the modern podcasting landscape is changing rapidly. But what does it take to leverage these tools effectively without losing the human touch that makes great conversations and ideas resonate? According to John Corcoran, a seasoned podcast host and entrepreneur, the key lies in embracing technology as a partner rather than an enemy. He explains that tools like AI and code assistants can enhance creativity and efficiency — helping creators produce better writing, build websites faster, and bring new ideas to life with less friction. John highlights how AI can democratize communication, empowering more people to share their voices clearly and professionally. He also points to thought leaders and podcasters who skillfully align their content with their brand message, turning each episode into both a meaningful dialogue and a strategic relationship-building opportunity. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran to discuss how technology and thought leadership intersect in podcasting. They explore the smart use of AI in content creation, the rise of no-code tools for entrepreneurs, and lessons from influential podcasters who shaped the industry. John also shares how aligning podcast themes with business goals creates authentic, lasting connections.

Al Kushner is the visionary founder of LinkedVantage.com, a firm dedicated to transforming LinkedIn profiles into high-performing assets for B2B growth. With decades of experience, Al has mastered the art of turning digital presence into measurable business opportunities through strategic positioning and impactful connections. Tune in as he shares actionable insights on profile optimization, content strategy, and building meaningful professional networks that convert.Please learn more about Al Kushner at www.LinkedVantage.comIn this special anniversary episode of Mr. Biz Radio, host Ken “Mr. Biz” Wentworth marks nearly nine years on air by exploring LinkedIn's remarkable comeback as a premier platform for business growth. He is joined by LinkedIn strategist and LinkedVantage.com founder, Al Kushner, who shares his entrepreneurial journey and expertise in transforming LinkedIn profiles into profit-generating assets. Together, they uncover how the platform's evolution continues to empower professionals to build credibility, nurture meaningful connections, and drive high-ROI results.The conversation is packed with actionable insights for entrepreneurs and executives looking to elevate their digital presence. Al underscores the importance of polished visuals, credible endorsements, and authentic engagement as key elements of a winning LinkedIn strategy. From avoiding the notorious “pitch slap” to mastering educational content and group interaction, this episode delivers a blueprint for leveraging LinkedIn as a modern engine of influence and opportunity.Key Takeaways:-Professional headshots, updated backgrounds, and strong third-party endorsements are crucial for making a compelling first impression.-Personalize approach rather than overwhelming new connections with immediate sales pitches, which often deter genuine engagement.-Utilize short, educational videos and engage actively in LinkedIn groups to enhance visibility and connect with key audiences.-Acts as a powerful tool for entrepreneurs, enabling targeted connections by showing active users and recent promotions within LinkedIn.-Videos between 30 and 90 seconds are particularly favored by LinkedIn's algorithm, promoting more substantial engagement over traditional text posts.

In this special episode, Gresham shares what he's been doing to generate leads: cold direct messages on LinkedIn using Sales Navigator, a few automation tools (Closely), and follow‑up emails to keep contacts warm. While he's begun to see “nibbles” — small bits of traction — he admits to frustration over the limited results. Through reflection he realizes he may have been targeting the wrong audience (B2B instead of the more receptive B2C segment of people facing layoffs or career dissatisfaction) and recognizes the importance of networking and leading with empathy. Gresh wraps up by acknowledging that success comes from consistently doing the right things over time, not just repeating ineffective tactics. He sees the current outreach as planting seeds that could later grow, and commits to experimenting, learning, and taking the journey one step at a time.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Nina Akbari, grundare Dashl, gästar podden Framtidens E-Handel och delar med sig om Dashls resa från en digital bokningstjänst till ett fysiskt beauty-varumärke med egna beauty bars, produkter och retailpartnerskap, och hur de byggt ett framgångsrikt koncept i en konkurrensutsatt bransch. Vi pratar om kundupplevelse, varumärkespositionering, retailstrategi och hur Nina som entreprenör behövt vara resilient och anpassningsbar i en snabbt föränderlig marknad.06:30 – Från bokningstjänst till plattform – pivoten som förändrade allt12:10 – Balansen mellan tech och estetik – varumärke som konkurrensfördel14:45 – Expansion i salonger, popup-koncept och beauty corners i retail18:00 – Hur Dashl samarbetar med kedjor och stärker sina partners21:00 – Lärdomar om skalbarhet: vad som går att replikera – och inte24:00 – B2B vs B2C – olika strategier för olika målgrupper27:30 – Kunddata, lojalitet och hur Dashl använder CRM för tillväxt34:10 – Ledarskap i tillväxtfas – rekrytering och kultur som drivkraft46:00 – Dashls expansion i Europa och hur de väljer marknader49:30 – Strategin bakom Dashls egna produkter och vertikaler53:00 – Hur man mäter framgång – KPI:er bortom intäkterHär hittar du Nina & Dashl:https://www.linkedin.com/in/nina-akbari/ https://dashlbeauty.comSponsor:https://www.svea.com/sv-se AI Breakfast for Digital Leaders - 25 Nov: https://www.bluestonepim.com/events/ai-breakfast-for-digital-leaders?utm_source=adobe+se&utm_medium=partner+mkt&utm_campaign=ai+commerce+breakfast+2025&utm_content=lp Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Imn dieser pickepackevollen Folgesprechen wir über alle Neuigkeiten zu Dentamin, dem Unterschied zwischen B2B und B2C und wie es sich mit dem marketing verhält.Es geht aber auch darum, dass Peter mittlerweile zu einer Größe im Bereich Vitamine geworden ist und um potentielle Werbemöglichkeiten. Neugierig geworden? Dann hört rein in #ersthosedannsockenWenn du diesen Podcast unterstützen möchtest, dann erzähle deinen Freunden, Kolleginnen und Kollegen von ihm und bewerte ihn beim Podcastdienstleister deiner Wahl! Ihr findet unseren Sponsoren unter: DZR Ihr findet uns online unter:Doc.Blattner: Instagram ThreadsDoc.Tandon: Instagram Threads Youtube WebsiteChristian Both: Instagram ThreadsMarius: InstagramFundamental: Instagram Threads YouTube Website

On parle souvent des points individuels (ou 1:1, bilatéraux...) entre manager et collaborateur, mais on les subit plus qu'on ne les pilote vraiment. Alors dans cet épisode, je te propose une méthode concrète en 4 étapes pour transformer ces rendez-vous souvent routiniers en un vrai levier de management et de feedback :

Big verdicts grab headlines—but they don't build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles' growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance.  You'll learn: How to turn courtroom wins into peer referrals (and long-term B2B leverage) Using name, image, and likeness to create instant B2C credibility Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise The settlement-committee system that pushes past “good enough” offers If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

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On today's episode of the podcast I'm Download the Contractor Onboarding Toolkit at notavglaw.com/toolkit. Inside you'll find the State by State Contractor Classification Cheat Sheet, the California Contractor Compliance Framework. and the Essential Contract Considerations for Your Contractor Agreement. When going through contractor onboarding, we need to go through a few steps: 1. Determine if someone is a contractor or employee This is the first layer of protection on my Legal Layers of Protection. Layer 1 is protection, and it's basically just "don't break the law." This is why you need to make sure your new hires are classified correctly, because misclassification is illegal and there are interests and penalties when you get audited. These laws are dictated by state. This is where the State by State Contractor Classification Guide in our Toolkit comes in handy. Each state has different classification laws, with about 30 states using the ABC test. California is known for enforcing it the most after they passed the AB5 Law. You can implement this test with our , and you can learn more about that in the California Contractor Compliance Framework Part A - Control - You can't have too much control over your contractors and their work. Part B - A business owner may not provide services that are within the usual course of the hiring entity's business. For example, a lawyer hiring a lawyer to provide legal services, a photographer hiring a second photographer, these would need to be employees. It's not just this simple, it's anything that's integral to your business that you're doing all the time. This is the part of the test that a lot of people fail. Part C - Someone can only be a contractor if you're hiring them to provide a service that they already have a business doing. For example, if you're hiring a photographer who has a photography business to come do your brand photos. 2. What type of contractor are they? If you've determined them to legally be a contractor, ask yourself if they are working in your business or are they a project-based contractor? If you are a project-based contractor, you may consider yourself a service provider offering B2B services. If you are the service provider, you are likely the one to provide the contract versus the person hiring you giving you a contractor agreement. Also consider who's leading the conversation? Be careful to avoid the use of the term "controlling" the situation, as that brings you back to test A on control. 3. Contractor onboarding If the contractor is the one leading the conversation/process to provide you the service, they should be providing you the contact, sending you the invoices, etc. When hiring a contractor, make sure you get a contractor agreement, ideally a copy of their business license (in some states they need to have their own business in order to be a contractor), and have them provide you a W9 (get this up front so you don't have to chase them down for a 1099 later on). What should go in the contract? You want their address, you want to specify the exact services they'll be providing, you want to outline the payment terms and you want provisions in there that this is a work-for-hire agreement. You can find all of these in the Contractor Agreement in the Contract Club (notavglaw.com/club). I also recommend a sophisticated onboarding tool (I use Gusto) to connect the W9, their ID and all the necessary tax information and then Gusto will automate the 1099 come tax time. It's important to note that before hiring a contractor or employee, you want to have an LLC and just generally have your shit together. If your business is already messy, it can look even messier once you start to bring outside people in. I dive into this more in my book, Unf*ck Your Biz (available at notavglaw.com/book). Download the Contractor Onboarding Toolkit at notavglaw.com/toolkit. Inside you'll find the State by State Contractor Classification Cheat Sheet, the California Contractor Compliance Framework. and the Essential Contract Considerations for Your Contractor Agreement.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon dive deep into the world of Sales Kickoff (SKO) events. They discuss the critical importance of aligning SKO content with sales rep needs, emphasizing that it should be more than just an event—it should be a holistic process aimed at motivating and educating the sales force. The conversation covers the significance of training, the role of tools and AI in sales, and the pivotal role of frontline managers in driving sales team performance. They also share practical advice on crafting effective compensation plans and highlight the essential skills and knowledge that sales reps need for success. The episode is a must-listen for B2B sales leaders who are preparing for the upcoming SKO season and looking to drive impactful results.ADDITIONAL RESOURCESExplore Force Management's Free SKO Planning Resources: https://hubs.li/Q03K94cs0Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0See Force Management's SKO Results: https://hubs.li/Q03RQM-V0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:15] Kickoff: SKO Season Insights[00:01:45] The Importance of SKO Planning[00:02:29] Effective SKO Content and Structure[00:08:28] Leveraging AI and Tools in Sales[00:18:58] Challenges in Sales Processes and Tools[00:28:13] Training and Development for Sales Success[00:37:11] The Brady Rule and Skill Development[00:37:52] Role Playing and Live Interactions[00:39:17] The Importance of Leading by Example[00:45:09] Essential Sales Skills[01:00:53] The Role of Frontline Sales Managers[01:06:16] The Importance of Comp PlansHIGHLIGHT QUOTES[00:02:29] "It's a process, not an event. As a CRO, use the SKO to motivate, align on goals, and focus on training—not just boring org charts."[00:04:37] "If you don't sit in the seat of the participant, you are going to bore people to tears."[00:11:18] "Don't tell me about another tool unless it's really going to help me sell."[00:47:21] "You have to figure out who is sitting in that audience, resonate with them, and know what outcome you want when the meeting is over."[01:20:21] "Listening is number one. Most people are awful listeners, and most salespeople can't wait to talk."[01:53:06] "The job of the frontline sales manager is so critical, and they're the last people to get trained."[01:59:45] "I cannot fathom going into an SKO at the beginning of the year and not having comp plans done." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend. We'll cover: - Working backwards from revenue goals to determine actual budget needs - Calculating close rates, SQL conversion and cost-per-lead to justify spend - Balancing brand building with demand capture spend - Using digital-first budgeting to show what works - Avoiding mistakes like building budgets in silos and skipping experimentation funds - Tracking expenses throughout the year to strengthen future planning If you run marketing at a manufacturing company this conversation delivers methods for budget planning backed by real data you can defend. For industrial marketers, manufacturing marketing managers and B2B marketing leaders preparing for 2026.

Michael Liebowitz (Founder, Magnetic Mind Studio), who shares proven strategies and expert insights on how to create a B2B message that can't be ignored. Michael emphasized the need to align messaging with the “critter brain,” which places value on emotions and survival. He explained why B2B marketers must communicate the main outcome delivered by their service and the core beliefs of their business.

#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it's like leading marketing at one company for six years (and why most of her team has been there just as long). We got into how product launches are the glue that hold their marketing together, what agentic marketing really means for the future, why outbound is actually working for them right now, and how events have become a huge part of their strategy. Plus, plenty of good banter along the way.Watch this episode on YouTube on my channel: https://youtu.be/4tew-Q89FmsTimestamps(00:00) - — Intro & setup: Marketing's back in the driver seat (03:32) - — Work, life, and moving from Boston to Vermont (07:07) - — Competitors, community, and the small-world CMO circle (12:37) - — How Maura's Salesforce roots shaped Qualified (15:07) - — Working for a CEO who actually gets marketing (19:07) - — Lessons from startup life & learning every part of marketing (22:07) - — Building the right team and hiring people smarter than you (29:07) - — Why product launches are the heartbeat of marketing (43:53) - — Agentic marketing, events, and AI at Qualified (55:53) - — The future of marketing and why it's back on top Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Ep. 187 features Marek Suchar, Co-founder and Managing Director at Oddin.gg, a leading B2B provider of end-to-end esports betting solutions for global bookmakers.   Hear him discuss: His journey from nearly a decade in finance at Citibank to co-founding one of the industry's fastest-growing esports betting platforms How an early pivot from B2C to B2B set Oddin.gg on the path to success Why esports audiences are fundamentally different, and how authenticity and community are key to engaging them The challenges of building a live in-play esports betting product, from latency to constantly evolving game metas How Oddin.gg differentiates itself with a one-stop-shop offering, including data feeds, odds models, risk management, simulators, and marketing support Why Oddin acquired a marketing agency to help partners connect with esports fans through influencers, teams, and content The company's focus on profitability, M&A opportunities, and building a larger tech-driven group beyond esports betting What Marek sees as the next wave of growth for esports betting and why consolidation is accelerating across the sector Lessons learned transitioning from startup survival to scale-up leadership and the importance of process and structure as the team grows past 300 people   Catch the video version of this episode here.   Learn more

Maximiliano Stochyk is Head of Sales at CoinTerminal, where he drives B2B sales, fundraising strategy, and go-to-market initiatives for Web3 projects. CoinTerminal's launchpad serves over 600,000 users, $2.2B in connected assets, and $80M+ in distributed value. Active in Web3 since 2014, Maxi has closed multiple seven-figure fundraising deals and leads a sales team that manages hundreds of calls with founders every month. He specializes in building scalable sales processes, negotiating multi-million-dollar partnerships, and advising projects on structuring and executing successful fundraising campaigns. In this conversation, we discuss:- Current state of Argentina - Crypto in Argentina  - CoinTerminal's launchpad - Echo's $300M sale - The power of refundable rounds on CoinTerminal - GTM for crypto projects - Present day decentralized crypto fundraising - Token launchpads-  The new playbook for early-stage growth  CoinTerminal X: @CoinTerminalWebsite: cointerminal.comLinkedIn: CoinTerminalMaximiliano StochykInstagram: @mstochykduarte LinkedIn: Maximiliano Stochyk Duarte---------------------------------------------------------------------------------This episode is brought to you by PrimeXBT.PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.  PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions. Code: CRYPTONEWS50 This promotion is available for a month after activation. Click the link below: PrimeXBT x CRYPTONEWS50FollowApple PodcastsSpotifyAmazon MusicRSS FeedSee All

Episode Title: What Digital Shifts for Small B2B Teams Make the Biggest Impact?Host: Donna Peterson, World InnovatorsGuest: Josh Blankenship | OuterBoxEpisode Length: 41 min 41 secEpisode Overview:When sales and marketing aren't aligned, it drags out an already long B2B sales process. But when small teams connect those dots, and use AI intelligently, the results are transformational.In this episode, Donna Peterson sits down with Josh Blankenship of OuterBox to talk about:Aligning sales & marketing without a big budgetSimple digital shifts that make a measurable impactPractical, trustworthy ways to use AI in B2BHow small B2B teams can compete with larger brandsIf you lead a small marketing or sales team, this episode will show you how to simplify your digital strategy, strengthen relationships, and grow smarter, not just bigger.Timestamps:00:00 – Intro: Why sales & marketing alignment still matters03:20 – The real cost of working in silos06:45 – Practical ways to get sales & marketing on the same page12:30 – How leaders can create shared goals and teamwork18:15 – AI in B2B: Staying personal while moving fast24:00 – Using MQL & SQL metrics for smarter decision-making30:40 – Website changes that increase qualified B2B leads36:00 – AI agents, lead scoring, and scaling smart40:00 – Final thoughts: Trust, teamwork & small shifts with big resultsKey Takeaways:Sales + Marketing = Growth: Bring both departments together with one shared goal.Define quality: Use MQL and SQL scoring to measure what really works.Website wins: Make contact easy and de-risk the process for prospects.AI as a coach, not a replacement: Use AI for feedback and consistency, not mindless automation.Focus beats flash: Small B2B teams can compete by staying focused on clarity and authentic communication.Josh's Bio:Josh Blankenship is Director of Business Development at OuterBox and a recognized voice on aligning sales and marketing and using practical AI where it fits. He has helped hundreds of B2B and industrial organizations grow, diversify, and scale by differentiating digitally and integrating strategies across channels, including Technical SEO, content, paid media, email automation, UX, attribution, and tight sales and marketing alignment.  Contact:Josh Blankenshipjblankenship@outerbox.comwww.Outerbox.comResources MentionedThe 4 Disciplines of Execution by Chris McChesney & Sean Covey *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Goal setting is one of those hallowed practices that belong in every leader's arsenal. We've all heard that people who set goals are far more successful than those who don't.  And every well-run business has a policy and a practice of setting annual goals for its various operational departments.  And yet, there are times and situations where it may be appropriate to do something else. *********************************        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. WWW,DaveKahle.com Dave's Substack page  Subscribe to Dave's Newsletters

Outsourcing podcast Learn more about this outsourcing podcast and Inside Outsourcing here: https://www.outsourceaccelerator.com/podcast/inside-outsourcing-podcast-series/    We're publishing the entire book, Inside Outsourcing, written by Derek Gallimore, on this podcast feed over the coming weeks. This episode: Episode 563  - Introduction, & Chapter 1.1 Evolution of Business — — — About the book: Inside Outsourcing: How Remote Work, Offshoring & Global Employment is Changing the World Outsourcing has long been criticized for low wages and poor conditions, yet nearly every major company—from Apple to JP Morgan—depends on it. Once a $200 billion industry limited to multinationals, outsourcing is now accessible to small and mid-sized firms, offering up to 70% savings and access to a global talent pool of 2 billion professionals. Inside Outsourcing unpacks the industry's evolution, misconceptions, and future—offering clear insights and practical guidance for businesses ready to harness outsourcing as a driver of innovation and growth.   NOTES on listening: We will be publishing full chapters of the book over the coming weeks. Start with this episode (563) first, and tune in next week for the following chapter(s). Please share with your friends.   Get a copy of the book: You can buy a full version of Inside Outsourcing for yourself from Amazon - with audio, Kindle, and hardcopy available. https://www.amazon.com/Inside-Outsourcing-Offshoring-Employment-Changing/dp/1739623002   Please leave a review: If you've listened to the book and enjoyed it, please support us by leaving a review on Amazon or Goodreads. https://www.amazon.com/Inside-Outsourcing-Offshoring-Employment-Changing/dp/1739623002 or https://www.goodreads.com/book/show/61210866-inside-outsourcing Enjoy.   Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry   About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access the most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach mean that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.

O representante que não pensar como empresário vai ficar pra trás! No Mercoscast 166, Mirielle Veber, Marcelo Caetano e Afonso Tonelli discutem o que realmente diferencia quem só tira pedido de quem constrói uma operação sólida, com estrutura, processos e tecnologia.

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world's leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.Watch this episode and learn:How to adopt an Account-based mindset beyond traditional campaignsWays to strengthen alignment between Sales and Marketing teamsStrategies to identify and prioritize high-value target accountsPractical tips for driving measurable ABM results

Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie Romano, Rubina shares her honest journey from feeling late to the AI party to becoming an AI-first marketer who dedicates one hour per week to systematic experimentation. This episode is packed with practical wisdom for B2B marketers who feel overwhelmed by the rapid pace of AI evolution. Rubina reveals how she carved out time to test tools like Opus Clip, custom GPTs, and Canva Magic, turning weekly pain points into opportunities for AI-powered solutions. She challenges the myth that prompt engineering requires specialists, arguing instead that it's simply about learning to communicate with clarity. Whether you're struggling to justify AI experimentation to leadership or feeling paralysed by the sheer number of tools available, this episode will give you a clear framework to start testing, learning, and integrating AI into your everyday marketing workflow. Guest Introduction Rubina Carlson is a Certified Practising Marketer and Head of Marketing at 90 Seconds, the global platform empowering enterprise brands to create video content at scale. With over 15 years of experience driving growth across tech, tourism, higher education, and agency sectors, Rubina leads data-driven, growth-focused strategies that fuel brand visibility and revenue. Known for her early adoption of social media platforms and now AI, she's at the forefront of marketing innovation, having built internal GPTs and tested a wide range of AI tools to push marketing performance further. Beyond her corporate role, Rubina serves as Director of Digital Adelaide (South Australia's largest marketing conference) and is a key driver of Adelaide's emerging AI events. Key Topics Overcoming "late to the AI party" fears: Transform anxiety into systematic learningOne-hour-per-week AI testing: Friday afternoon framework for testing solutionsBuilding custom GPTs: Achieve 80% first-draft quality with brand voiceStrategic AI tool testing: Compare tools for real problem-solving vs trendsOpus Clip for video repurposing: Transform long videos into social clipsRebecca Webber's AI success: Cut assessment time from 60 min to 30 secPrompt engineering demystified: Clear communication, not specialist roleNavigating AI restrictions: Build business cases when IT blocks tools Resources & Links People Mentioned Stephen Mayall - Growth marketer focusing on AI and agentic workflowsTim Lillyman - Marketing leader at XPON Technologies Group, active in AI and automationAxel Sukianto - B2B SaaS marketer and growth marketing advisorChristopher Chow - Head of Growth Marketing at Smokeball, LinkedIn video creatorRebecca Webber - Literacy leader at the Department of Education, South Australia, developed an award-winning AI assessment toolSimon Sinek - Author of "Start with Why" Companies & Tools 90 Seconds - Rubina's company, a global video creation platformOpus Clip - AI video clipping tool for creating viral shorts from long videosCanva Magic - AI features within Canva for design and content creationCustom GPTs - OpenAI's customisable AI assistantsDepartment for Education, South Australia - Organisation where Rebecca Webber developed an award-winning AI assessment toolSocial Media Club Adelaide - Early adopter community mentioned by Rubina Books & Resources "Start with Why" by Simon Sinek Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Rubina Carlson Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In this episode of SMC, Charlie and Rita are joined by Senior Account Manager James Tindall to chat about why it's time for school marketers to stop chasing clicks and start building brands that last. In Making News, the team first discuss fresh data showing CMOs shifting their focus from performance marketing to brand awareness and what schools marketers can take from this. In the Deep Dive, they explore why authentic, experience-led content cuts through digital fatigue, and how live events can spark a real connection with your community. In Rants & Raves, they celebrate Nike's Chicago Marathon campaign — a masterclass in smart, human, context-driven storytelling. Episode links: Brand awareness, media investment, B2B customer journeys: 5 interesting stats to start your week – Marketing Week Brand experiences create social content algorithms can't ignore – The Drum – Joe Panepinto Nike hits stride with Chicago Marathon campaign that speaks fluent runner – Famous Campaigns – James Herring Got more questions for Charlie and the team or want to share what you'd like to see from the team in 2026? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/.

Clint Oram, co-founder and former CMO/CTO of SugarCRM, joins Clark Newby on the Tomorrow's Best Practices Today podcast to explore how AI is reshaping B2B sales and marketing. From his roots at SugarCRM to advising AI startups and hosting his own show PROMPT This, Clint shares hard-won insight into what's real—and what's hype—in AI's impact on business.In this conversation you'll learn:- How generative AI is rewriting the rules of productivity for sales and marketing professionals—what is changing, what still matters.- Why “jobs lost to AI” is the easier narrative, but not necessarily the accurate one—and what smarter companies are doing now to stay ahead.- What social selling really looks like today, how LinkedIn has evolved (and been blocked by spam), and how sellers can build meaningful audiences rather than send endless cold InMails.- The tools and tactics that Clint regularly uses—his favorite generative-AI platforms, how he advises companies, and how younger professionals (including recent grads) can future-proof their careers by embracing and mastering AI.- A candid look at the post-pandemic tech bubble, the hiring surge in 2022-23, and why the softening market is providing an opportunity—if you know where to look.Whether you're a sales leader, marketer, agency owner, or recent grad trying to find your footing, this episode offers concrete take-aways and strategic questions to ask. If you believe that AI is going to change everything—yes, and so are you—this discussion will ground that belief with practical insight and next-step ideas.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 Intro — From CRM to AI01:40 Why Generative AI Is Changing Everything04:00 Fear, Optimism, and the Future of Work06:00 The Job Market Myth10:00 The Tech Bubble and False AI Narratives11:00 Social Selling and the Spam Era14:00 LLMs and the New Sales Funnel17:00 Future-Proofing Your Career with AI22:00 The Best AI Tools for Marketers and Sellers27:00 Reinventing the Podcast Creator29:00 Launching “Prompt This”31:00 How to Get Started with AI32:00 Final Thoughts — Is AI as Big as the Internet or Electricity?#b2bmarketing #b2b

Anna Baydakova discusses Russia's dramatic shift toward Bitcoin, covering mining legalization, the crypto exodus, sanctions impact, and how Russians use Bitcoin to survive economic isolation and preserve wealth amid political repression. Anna Baydakova, Senior Reporter at CoinDesk joins us to talk about Russia's complex relationship with Bitcoin. From Putin's surprising embrace of crypto mining to the grey market of mining rig distribution, Anna reveals how sanctions transformed Russia's crypto landscape. We explore Siberian mining operations and why Russians increasingly turn to Bitcoin as both protest and preservation against an authoritarian regime. Link to the full report: https://blockspace.media/insight/in-between-worlds-the-state-of-bitcoin-mining-in-russia/ Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: • Russia legalized Bitcoin mining in November 2024 • Hash rate dropped 10-15% after Ukraine invasion • Electricity costs $0.02-0.04/kWh in Siberia • Putin shifted from anti-crypto to pro-mining • Telegram channels became primary crypto platform Timestamps: 00:00 Start 01:16 Russia mining overview 02:56 Past 3 years of growth 08:30 Top Russian Miners 09:11 Mining "ban" is complicated 13:30 Who owns these miners? 17:31 Sanctions & War 23:23 Grey ASIC market 26:36 Wrap up -

Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags.ㅤBest Moments:(01:32) Calendar content is the simplest year-end boost for signups and downloads.(02:10) From Nov 1 to Jan 15, calendars outperform by 300 percent in B2B, 200 percent in consumer, and 160 percent in nonprofit.(03:06) Make an industry event calendar and spotlight your webinars and launches inside it.(04:02) For consumer brands, ship a 2026 daily habit or wellness calendar people will actually print.(04:46) Nonprofits win with a 12 month impact and participation calendar that nudges giving and volunteering.(06:18) Regifting is fine if the gift is good, and anyone shaming you for reusing a gift bag needs to relax.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Send us a textIn this episode of The Advanced Selling Podcast, Bryan Neale sits down with longtime friend and sales veteran Vince Beese, a fractional CRO and sales coach with over 25 years of B2B enterprise experience and five successful exits under his belt. Together, they dive deep into “Red Zone Selling:” a framework inspired by football that helps sellers stay focused, avoid complacency, and close more deals when it matters most.Vince breaks down how 80–90% of enterprise deals are won or lost in the “red zone” (the final stage of the sales process) and why too many sellers lose focus right when the game gets toughest. Bryan and Vince explore the mindset, discipline, and team coordination required to execute in high-stakes moments and turn opportunities into wins.They also tackle one of the biggest gaps in modern sales leadership: the lack of attention on closing. While most training and enablement focus on top-of-funnel activities, elite sales organizations put just as much energy into finishing strong.-Curious about certification in the Blind Zebra Sales Operating System? Learn more here.Struggling with money conversations? Join our Insider live training "Confidence When Talking Money" on November 7th at 12pm EST: https://advancedsellingpodcast.com/insider

SaaStr 828: The AI Revolution in B2B: Insights from SaaStr CEO Jason Lemkin and SaaStr Chief AI Officer Amelia Lerutte, and Qualified's CEO Kraig Swensrud Join Kraig Swensrud, founder and CEO of Qualified, as he sits down with Jason Lemkin, CEO & Founder SaaStr, and Amelia LeRutte, Chief AI Officer at SaaStr. In this insightful discussion, they explore the current landscape of AI in business, including the challenges and opportunities of integrating AI agents into companies. From the importance of training to the pressures of staying ahead in AI adoption, this conversation offers actionable advice for both startups and established enterprises looking to innovate. Get ready to dive deep into the transformative power of AI in the go-to-market strategies and beyond.  --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.  --------------------- This episode is Sponsored in part by Intercom: Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr. --------------------- If you're serious about B2B and AI, you need to be in London this December. SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.  We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.  Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com --------------------- Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.  With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.   But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.  Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

What happens when experienced B2B sales professionals—many with engineering backgrounds—spend six months mastering consultative selling techniques? In this episode, I share the five most impactful lessons from a recent training program with high-end hydraulic and timing solutions salespeople.You'll discover why being mindful of the "okay vs. not okay" dynamic transforms customer interactions, how upfront agreements and detachment create better outcomes, and the critical importance of operating on two levels simultaneously—being in the conversation while also observing it.Whether you're selling complex solutions or leading a sales team, these field-tested insights will help you connect more authentically with prospects and close more deals.12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

B2B content doesn't have to be boring.  Just ask Adam McQueen, the mind behind Klue's Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies. They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams. If you've ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook. Follow Adam: LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B. Highlights from this week: Cathy shares her experiences from various conferences, highlighting the inspiration gained from Adobe Max and emphasizing that creativity cannot be derived solely from tools like AI or Canva. They discuss Cathy's view on the identity crisis of the CMO role, the challenges they face in balancing short-term metrics with long-term brand-building, and the lack of a clear career path compared to other C-suite roles. Cathy shares her client experience, emphasizing the importance of collaboration between marketing and sales teams and the evolving landscape of technology selection and buyer behavior in B2B marketing. If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it's finally time to switch things up… I'm stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn't prepare for, asked by my podcast coach, Neal Veglio.

tiun is building auth and payment infrastructure that consolidates two traditional categories into one streamlined solution. By combining social login with instant payment functionality, tiun eliminates the standard account creation and credit card entry flow, reducing user onboarding to a two-click process. Operating as merchant of record, tiun serves online entertainment businesses, content creators, news publishers, and SaaS platforms. The company currently reaches 10 million users monthly through customer website placements and is growing transactions 15-20% month-over-month. In this episode of Category Visionaries, Sandro Zweig shares how tiun evolved from targeting news publishers to building a broader entertainment ecosystem, the challenges of creating a market for a combined category, and the data-driven approach to proving ROI before scaling. Topics Discussed: Evolution from news publisher focus to entertainment and SaaS ecosystem strategy Consolidating auth and payment infrastructure into a single category Case study metrics: 20% uplift in paying users with under 1% subscription cannibalization The 2.5x lead generation improvement versus traditional subscription models Building market-specific ecosystems as a B2B2C go-to-market strategy DACH penetration strategy before US expansion Achieving organic exposure through customer website placement Reducing integration complexity to drive adoption in an emerging category GTM Lessons For B2B Founders: Geographic density creates B2B2C flywheels: tiun's go-to-market prioritizes ecosystem density within a single market over broad geographic distribution. Users discover tiun on one platform, then encounter it across 3-4 additional properties in their consumption pattern, creating recognition and repeat usage. This required penetrating DACH (100 million people, single language, unified regulations) before considering US expansion. For B2B2C products where end-user familiarity drives business adoption, concentrate on saturating one market until the consumer-side network effect reduces enterprise sales friction. Validate with 6-12 month pilot data before scaling: tiun ran contained pilots with 3-4 customers for a full year before pursuing their long-tail market. This produced case studies showing 20% paying user uplift and under 1% cannibalization—metrics that directly addressed the primary objection (subscription revenue risk). Sandro notes this extended validation period became essential because "there is no market for it yet. We're creating the market." When creating a new category, resist scaling pressure until you have multi-month data that quantifies business outcomes and neutralizes the biggest adoption barriers. Strategic revenue trade-offs accelerate ecosystem development: tiun deliberately adjusted pricing to "pay out more to our businesses to grow a bit faster"—prioritizing transaction volume and ecosystem density over near-term take rate. This economics decision reflected that their value proposition strengthens with ecosystem scale: users need to encounter tiun across multiple properties for the solution to deliver its full promise. When building network effects or marketplace dynamics, model whether lower monetization drives the velocity needed to reach critical mass faster than optimizing for immediate margins. Integration speed directly determines category creation velocity: Sandro identified that "if the sales cycle is too long and integration is too complicated, people won't do it. Especially since it's a product that doesn't exist and there is no market for it yet." They focused on reducing implementation to 2-3 weeks, recognizing that asking companies to replace existing auth and payment infrastructure requires minimal switching costs. For emerging categories where customers must displace incumbent solutions, integration complexity often determines adoption more than feature superiority. Build investor relationships 12+ months before raises: Sandro emphasizes starting fundraising conversations well before needing capital: "If you decide, oh, I need to fundraise right now, then you will automatically get into a cash crunch. Because by the time you have established all the relationships, it just takes such a long time that you run out of money where it really hurts your negotiation power." Treat investor relationship development as continuous rather than transactional—similar to enterprise pipeline development where deals close from relationships built quarters earlier. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM  

Send us a textIn this episode we interview Ravi Pimplaskar, a marketing leader and storyteller with over 20 years of experience in ad tech. Ravi blends performance storytelling with campaign strategy, showing how emotion and structure can transform even the most technical B2B content into something people actually feel.What you'll learn in this episode:The six-word storytelling method that sharpens every campaign.Why every great marketer needs a moral — and a message.How to design for emotion, not just information.Turning bland B2B content into entertainment through empathy and relevance.How a “halftime show” webinar 5x'd engagement by changing the tone, not the topic.Why preparation creates freedom: rehearse, refine, then improvise when needed.How vulnerability and iteration drive creativity and confidence in your marketing.

In this episode of Future Finance, hosts Paul Barnhurst and Glenn Hopper sit down with NetSuite's Joe Friedman and Ranga Bodla to explore how AI is transforming enterprise resource planning (ERP) systems. With decades of combined experience in enterprise software, Joe and Ranga discuss how NetSuite is innovating ERP through AI-native capabilities, open platforms, and real-time automation. The conversation spans AI agent adoption, data clarity, and how finance teams can start harnessing AI today without major overhauls.Joe Friedman is the Senior Director of AI Innovation at Oracle NetSuite, driving efforts to integrate practical AI across finance and operations. With over 15 years at NetSuite, Joe focuses on converting AI into measurable productivity gains. Ranga Bodla is the Vice President of Field Engagement and Marketing at Oracle NetSuite, with more than 20 years in enterprise software. He leads industry strategy across verticals, helping businesses convert innovation into performance.In this episode, you will discover:Why NetSuite believes ERP is the core of AI transformation in financeHow the new MCP connector integrates AI agents like Claude and ChatGPTPractical AI use cases: from variance analysis to journal entry creationWhy clean ERP data is essential for effective AI outcomesHow companies can start AI initiatives without high risk or costJoe Friedman and Ranga Bodla offer a compelling look at how NetSuite is leading the charge in making AI practical and accessible within ERP systems. Their insights show that businesses don't need massive overhauls to start seeing value from AI, just clean data and the right tools. As ERP evolves, NetSuite's hybrid approach positions it to stay ahead. This episode is a must-listen for anyone navigating the intersection of finance, tech, and AI. Join hosts Glenn and Paul as they unravel the complexities of AI in finance:Follow Joe:LinkedIn: https://www.linkedin.com/in/friedman-ns/Follow Ranga:LinkedIn: https://www.linkedin.com/in/ranga-bodla-bb45b/Follow Glenn:LinkedIn: https://www.linkedin.com/in/gbhopperiiiFollow Paul:LinkedIn - https://www.linkedin.com/in/thefpandaguyFollow QFlow.AI:Website - https://bit.ly/4i1EkjgFuture Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[04:15] - Competing with New ERP Platforms[09:42] - What is MCP & AI Everyday?[13:47] - AI Use in...

Do you ever feel like you have all the right tools and opportunities, but your business isn't as far ahead as it should be? In this episode of the RevOps Champions podcast, host Brendon Dennewill is joined by data and AI expert Andrew James to tackle this common feeling of paralysis among today's business leaders. They dive deep into why simply adopting more technology isn't the answer and explore the real source of competitive advantage in the AI era.Andrew argues that the key to leapfrogging the competition lies not in external tools, but within your own company's data. The solution is to plumb your unique operational data—from your CRM, sales pipeline, and financials—directly into AI to make decisions with high conviction. This approach transforms AI from a confusing threat into a powerful ally, revealing the true constraints and leverage points within your business.This episode is essential for RevOps professionals, B2B executives, and any leader feeling stuck, providing a clear framework to move from analysis paralysis to profitable, data-driven action.What You'll LearnThe Profitability 2×2 Matrix: A simple way to find your next big win: map your efforts by whether they increase revenue or cut costs—and whether they target new or existing customers. Why Conviction Beats Accuracy: Most leaders aren't stuck from lack of data, but lack of conviction. Frame AI projects as clear, high-confidence “trades,” not perfect strategies.The Power of Internal Data: LLMs know what everyone knows. Your private CRM, financial, and ops data is what gives you a real edge—if you connect it to AI.Finding Your X-Factor Metric: Identify the one money-based metric—like cost per acquisition or revenue per lead—that, if improved, accelerates your entire business.From Top-Down to All-In: Stop centralizing decisions. Share data and AI tools across teams so everyone can act on insights and drive results faster.Resources MentionedX-Factor OptimizationCerebro AnalyticsHubSpotPsychology of Money and The Art of Spending Money by Morgan HouselGoogle OKRs (Objectives and Key Results)Automation tools: N8n, Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Dans cet épisode de Connected Mate, PPC a réuni une team d'experts lucides et passionnés pour décortiquer l'actualité brûlante de l'intelligence artificielle.A ses côtés au micro :AliceDesjardins, consultante, enseignante, digital addict et écolo engagée.Charles Nastorg, assembleur de bulles et de business, expert en communication B2B.Christian Belala, Chief Data Protection Officer.Hubert Kratiroff, évangéliste technologique et provocateur de débat.Jean-Manuel Séré, Chief Design Officer.Aty, touche-à-tout du digital, experte en rien… donc essentielle.Au menu de cet épisode :Les valorisations folles de Nvidia et OpenAI.La surveillance de masse par Microsoft Viva.L'arrivée des lunettes à IA pour les livreurs Amazon.Le faux débat sur l'IA qui remplace l'humain.Les dérives de l'obsession IA dans les entreprises.PPC et ses invités échangent librement, avec précision et esprit critique, sur ce que l'IA transforme, ce qu'elle promet… et ce qu'elle menace.Et pour découvrir l'ouvrage de PPC qui s'intitule « Réinventez votre entreprise à l'ère de l'IA », c'est ici https://amzn.to/4gTLwxSPour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Target's Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week's quick hit has range. You'll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility.ㅤBest Moments:(00:28) Target's all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead.(01:45) Put brackets at the end of your subject line to spotlight the key hook and lift opens about 15 percent.(03:17) Cash App x Sabrina Carpenter pop-up racks up 30M views and proves short-lived moments beat evergreen noise.(04:34) A B2B play you can steal now: a 24-hour “vault unlock” that disappears and concentrates attention.(06:12) Gemini's usage surges from 6.4 percent to 12.9 percent while ChatGPT slips from 87 percent to 74 percent.(07:52) Big audiences, bigger responsibility: why amplifying junk conspiracies isn't just silly, it's harmful.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

On today's episode, Dr. Mark Costes catches up with his longtime friend and returning guest Jordon Comstock, founder and CEO of BoomCloud. They dive into everything from Zoom tech issues and real estate investing in Hawaii and San Diego, to building recurring revenue in dental practices through membership plans.  Jordon shares his journey scaling BoomCloud over the past decade, highlighting new tools like their AI-driven patient marketplace and B2B outreach features. They also talk about AI's role in scaling marketing and operations, and how practices can leverage these strategies to become fee-for-service. This fun and insightful conversation blends entrepreneurship, AI, music, and passive income — all with the common goal of helping dentists take control of their financial future. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://boomcloudapps.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts.   The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is playing out across industries as CFOs tighten their grip on every purchase decision, creating longer approval cycles and more complex buying committees.   If you want to stop getting ghosted and start closing deals again, this episode is your roadmap. Join Eleanor this week as she breaks down six data-backed economic insights that explain exactly why buyers are exercising extreme caution right now, and the four core strategies to keep your buyers buying through winter 2025/26.   Get full show notes and more information here: https://safimedia.co/WO74   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Billboards are back–and smarter than ever. Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results. Today's guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he's helping modern brands move beyond the screen and back into the streets.  After starting his career at HubSpot and working in commercial real estate, Greg spotted an overlooked opportunity: integrating data-driven marketing into the world of physical advertising. Now, he's helping B2B and DTC companies rethink how and where they show up–online and off. How Founders Can Use Physical Ads to Build a Stronger Brand If you're relying on performance digital marketing alone, you're leaving brand equity on the table. Greg explains why founders at high-growth companies are turning to old-school channels—such as billboards and in-store signage—to cut through the digital noise and stay top of mind.  Why Out-of-Home Advertising is Easier Than You Think Greg shares how platforms like OneScreen are making it easier than ever to plan, buy, and measure out-of-home campaigns with real data–think billboards, bus stops, airport signage, and even wrapped cars.  You'll learn how B2B teams are using out-of-home advertising to reach niche audiences by location and profession, and track web lift just like digital marketing. Some of their campaigns are driving over 130% increases in website activity—and you'll hear exactly how. This episode is packed with practical ideas on how to blend real-world and online campaigns, as well as why investing in your brand today makes conversions easier, cheaper, and faster tomorrow. Enjoy this episode with Greg Wise… Soundbytes 39:47 - 40:07 "Doing out of home can increase web lift conversions by 134%...For B2B companies. …For DTC companies was well over 200%." 44:10 - 44:39 "The performance marketer might generally think about it as someone who's focused on the bottom of a funnel, the people that are ready to buy, the people that are ready to convert. But that's potentially 5%. It's the 95-5 rule. 95% of your target audience and your target customer base are not in the market to buy right now, and for years, we've ignored those people. The way you go after those people is through brand work." 33:49 - 34:02 "We need that physical location, to show up in the real world, in the places where our customers are, so they can see and touch and feel, try on, experience, and then we don't care if they buy it in the store or if they buy it online." Quotes "How are you communicating brand in a way that can be memorable and stand out?" "The problem is that people don't really know how to do it right if they've never done it before." Links mentioned in this episode: From Our Guest Website: https://www.onescreen.ai/  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

Publishing a book is exciting—but without a clear strategy, it's easy to waste time and money on tactics that don't deliver. I've seen authors spend thousands on marketing tools or consultants without first identifying their goals, audience, or messaging. The result? A lot of effort with very little return. That's why I emphasize building a strategic foundation before making big investments. When you know who your book is for, how it fits into your business, and what success looks like, you can make smarter decisions and avoid costly detours. If you're unsure how to make your book work for your business—or you've already spent money on tactics that fell flat—I invite you to a complimentary 30-minute book launch brainstorming session. Schedule yours at www.BookLaunchBrainstorm.com.  Let's dive into today's panel discussion, where our guests will share real stories of what happens when you lead with strategy—or don't. Jacqueline Kucera, author of “Fearless Mind: How Your Human Brain Beats Artificial Intelligence.”  Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose. Please join me in welcoming Jacqueline and Marcey. In this episode, we discuss the following:

Welcome to the Rialto Marketing podcast. Today's episode is a Revenue Acceleration Series interview with seven-figure B2B business owners and their growth-minded executives who are actively trying to grow their business and get to the next level. We discuss the good, the bad, and the ugly so that you can learn from their experience.>>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

2026 is closer than you think. Are you ready for what's next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:09 "Marketing Insights for 2025-2026"08:23 "Connecting Dots to Impact"13:50 "Humor & Boldness in B2B"17:39 "Inconsistency Threatens Brand Integrity"18:45 "Consistency with Creative Freedom"24:55 "The Funnel Is Dead"26:58 "Awareness: Key to Marketing Funnels"31:03 "Go-to-Market vs. Sales Strategy"35:20 "Aligned Metrics for Pipeline Success"37:07 RevOps: The Glue for Alignment==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

For high achievers who are tired of being everything for everyone, this episode is your permission slip to stop over-explaining and apologizing for setting boundaries in life. My special guest, Dr. Jen Fry, is a TEDx speaker, conflict expert, and author of a dynamite new book, “I Said No: A No-BS Guide to Boundaries Without the Guilt.” She owns JenFryTalks and also owns Coordle, a B2B tech company tackling youth sports travel chaos. Jen understands how conflict within athletics, corporate, or professional settings can impact a team. Jen wants to help you build the skills you need to navigate those hard but essential conversations and come out on top. She is a veteran coach with over 15 years of experience at the collegiate level with coaching stints at Elon University, University of Illinois - 2011 National Runner-up, Washington State University, and Norfolk State University. She received her PhD in Sports Geography from Michigan State University. Connect with Dr. Jen Fry: www.jenfrytalks.com Instagram: @jenfrytalks

Why are your follow-up messages being ignored — even when your offer is strong?In this solo episode of the CEO Sales Strategies Podcast, Doug C. Brown breaks down the 5 most common reasons follow-ups get ghosted — and how to fix them using personalization, strategy, and emotional intelligence.You'll learn:✅ Why “just checking in” damages your credibility✅ How to structure follow-ups that actually get responses✅ What makes a CTA worth replying to✅ Why multi-channel outreach drives better results✅ The mindset shift that transforms how buyers experience your follow-upDoug has helped hundreds of B2B teams create follow-up systems that don't just earn responses — they drive revenue. If you sell high-ticket, lead outbound efforts, or lead a sales team — this episode is your blueprint.

Survival isn't just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas.That's the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Officer at Aviatrix.Together, we uncover what B2B marketers can learn from gamifying campaigns to pull audiences in, running multiple “Squid Games” to see which campaigns win, and staying relentlessly curious by listening to what customers really say.About our guest, Scott LeathermanScott Leatherman is an award-winning full-stack marketing and operations executive with 25+ years of leadership and business management experience. Scott is currently the Chief Marketing Officer at Aviatrix. Prior to joining Aviatrix, he was the CMO at Veritone, an AI platform company. Scott served as COO at SAP Labs US for 5 years. Scott was a Global Vice President of Marketing and was a founding member of the SAP HANA go-to-market team that disrupted the database market and built a billion-dollar business in less than three years. Also during Scott's tenure at SAP he was part of the Strategic Account Sales Team and created new channel programs to reduce shelfware and support new solution adoption. Prior to SAP, Scott held senior marketing and business development roles at several startups.Scott was recognized by the Silicon Valley Business Journal for his lifelong commitment to helping his local community with the 2018 Individual Community Champion Award. Both at work and in his personal life, Scott is focused on helping communities reduce food insecurities, supporting underserved children, funding cancer research and Native American educational programs.What B2B Companies Can Learn From Squid Game:Gamify campaigns to move your audience. Marketing works best when it pulls people in emotionally, just like Squid Game. Scott explains, “Anytime you want to move an audience together, gamifying it so that they have an emotional pull on the winner is gonna make you successful.” By creating campaigns that feel participatory, competitive, or playful, brands can inspire curiosity and investment from their audience. It's not just messaging—it's making people feel like they have a stake in the outcome.Run “Squid Games” for your campaigns. Rather than guessing which message will resonate, Scott's team tested multiple campaign “games” at once. “We invested over 500 engagements…we had 74 one-on-one engagements…to narrow it down to what we have as eight campaigns in the Squid Games.” Each campaign has a top, middle, and bottom funnel component, and their performance is tracked side by side. Scott explains, “The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.” The lesson: treat campaigns like contestants. Test widely, kill off the weak performers quickly, and double down on what wins.Stay curious and listen to your audience. One of Scott's biggest lessons is that marketers often assume they know what works—but data and customer feedback may prove otherwise. He notes, “It really comes back to just what are your customers saying about you? And what are your prospects saying about you?…That listening exercise, while it sounds remedial and 101, it gets lost on a lot of us ‘cause we're all running so fast.” Just like in Squid Game, survival depends on paying close attention and adapting quickly. In B2B marketing, curiosity and active listening turn campaigns into insights, and insights into growth.Quote“The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.”Time Stamps[00:55] Meet Scott Leatherman, Chief Marketing Officer at Aviatrix[01:32] Why Squid Game?[03:08] Behind-the-Scenes of Squid Game[14:18] AI in Marketing[17:33] B2B Marketing Takeaways from Squid Game[42:39] AI Integration and Brand Evolution[46:46] Final Thoughts and TakeawaysLinksConnect with Scott on LinkedInLearn more about AviatrixAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Robert Wheeler — longtime communications leader at WarnerMedia, AT&T/Xandr, and GroupM — shares why he left the corporate world to build At the Moment Media (ATM), a people-first, video-led publication spotlighting personalities across advertising, technology, and media.He walks through how the brand came to life — from the black-and-white design and animated “M” mascot to its 5–6 minute storytelling format and short-form social clips. Robert also opens up about startup lessons, the state of modern comms, and how ATM plans to cover cultural business moments like the Latin GRAMMYs and BravoCon. Key Highlights