WATCH PART 2 - https://flashfilmacademy.tv/programs/from-clicks-to-clients-the-8020-rule-for-growing-your-camera-businessIn this enlightening episode of "From Clicks to Clients," Ty from FlashFilm Academy introduces the game-changing 80/20 Rule, essential for photographers and videographers who want to transition from hobbyists to profitable professionals. What you'll discover: The fundamental shift from being a camera hobbyist to a money-making professional. Deep dive into the Pareto Principle, also known as the 80/20 Rule, and its profound impact on your creative business. Learn from George Lucas' editing approach in "Star Wars" and how to apply these lessons to your work. Actionable insights on selecting the right clients, optimizing your gear, and curating an impactful portfolio. Strategies for honing your business focus to concentrate on lucrative and rewarding aspects. Tailored advice for skill development and prioritizing areas with the highest return. Join us at FlashFilm Academy, where we are committed to helping you transform your passion for cameras into a thriving business venture. "From Clicks to Clients" is just a taste of the comprehensive guidance provided in our Gold+ membership, which includes exclusive, step-by-step content aimed at real-world success.
This week we sit down with Trey Sheneman, founder of the marketing agency Herald. We discuss the 3 trends in B2B marketing that banks need to embrace in 2024. Want to boost loan yields & NIM in 2024? Sign up for the webinar here ==>> https://southstatecorrespondent.com/event/how-to-boost-loan-yield-increase-nim-now/ The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees SouthState Bank, N.A. - Member FDIC
Have you ever been sick and tired of something? Whether that be in business or your personal life? On today's Daily Path Podcast episode, Joe Winters Jr. of Daily Path Academy shares 3 tips for raising your standards. ---- Start a B2B podcast show to attract high-ticket clients for your speaking, coaching, or consulting services by clicking here. Podcast Sales Mastery is for the business speaker, coach or consultant that wants to position themselves as an authority, empower more lives, and attract high-ticket clients to their business with a B2B podcast show. Start attracting high-ticket clients by applying for Podcast Sales Mastery today! or hire Joe Winters Jr. to produce your B2B podcast show for you by visiting https://www.joewintersjr.com/consulting ---- Connect with Joe on LinkedIn: https://www.linkedin.com/in/joewintersjr/
Strategic branding is like a secret weapon in the business world. It's more than just logos and colors; it's about creating a unique identity that resonates with your audience. With a well-defined brand strategy, you're not just selling products or services; you're offering an experience and a promise that aligns with your customers' values and desires. This approach can skyrocket your company's visibility, credibility, and profitability. In short, strategic branding is your ticket to standing out in a competitive market and driving long-term success. In this episode, we have our guest, Jaci Russo, a brand strategist and the co-founder and CEO of brandRUSSO. Their goal is to help B2B entrepreneurs and organizations build their brands and grow their businesses by changing the conversation so they can inspire and motivate consumer behavior. Tune in as Jaci shares the importance of marketing fundamentals and adapting to industry changes. Jaci will also share advice about lifelong learning and using podcasts for professional development. Additionally, Jaci discusses overcoming business challenges and failures and emphasizes the significance of professional development and branding for success in today's competitive landscape. Resources BRAND STATE U Site Jaci Russo Site Jaci Russo on Facebook Jaci Russo on Linkedin
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelThis episode is sponsored by Dealfront (https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel ) - a European leading intent data vendor. With DealFront you can harness three layers of data – market signals, web visitors, and EU company databases. And there's no need to worry about compliance. DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match.Get a free demo here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel In the new episode of Fullfunnel Live we cover how to launch an ABM pilot.The 1-1-1-1-1-1-1-1-10 frameworkWhat your pilot program must includeThe minimal viable stackHow to evaluate pilot performance if it didn't drive revenueOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
In this episode, I talk with Ryan Staley, B2B Sales Expert and Host of the Scale Up Show, about leveraging AI in the realm of sales. Ryan shares insights into how B2B sales leaders and professionals can capitalize on the AI revolution to boost revenue, work more efficiently, and achieve remarkable growth. We delve into real use cases, practical AI-integrated workflows, and strategies that cater to startups and Fortune 1000 companies alike, providing listeners with actionable tactics to unlock new possibilities in business growth. Invest in AI Box: https://republic.com/ai-box Get on the AI Box Waitlist: https://AIBox.ai/ Facebook Community: https://www.facebook.com/groups/739308654562189 Follow me on X: https://twitter.com/jaeden_ai
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and leading marketing teams in specialized fields.Tory discusses the transition from interviewing experts in various fields to leading marketing efforts in the healthcare technology sector. He shares insights on leveraging storytelling and subject matter expertise to build credibility and trust with medical professionals, a key audience for Corti.The conversation also touches on the importance of clear communication and simple tools like Google Docs for team alignment. Tory emphasizes the value of an agile approach to keep the team focused and efficient without micromanagement.Finally, Tory and the hosts reflect on the leadership styles that drive marketing success. They highlight the shift from directive to collaborative roles, with Tory advocating for a "lead from the front" mentality. The episode wraps up with Tory's perspective on prioritizing hires in content creation and paid media to bolster marketing operations.This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
How do you CMO at a B2B org that's never had a CMO before? In this episode, we explore this unique challenge with Sangeeta Prasad, Slalom's first-ever CMO (and it's not her first rodeo either, she was also inaugural CMO at Russell Reynolds). Tune in to learn how Sangeeta masterfully approaches the inaugural CMO role, blazing the path for marketing to drive business growth. The conversation covers how to transform frustrations into quick wins, how to balance brand and demand, and how to get marketing a seat at the strategic table. We also explore Slalom “Fiercely Human” repositioning and their big Dreamforce reveal. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. He starts by discussing the importance of looking at marketing ROI from a holistic perspective rather than getting caught up in micro-analyzing individual campaigns. Then he shares proprietary data collected from B2B companies in the $50 to $250 million revenue range over the past four to eight quarters. The data reveals a wide range of marketing ROI performance, with bottom performers getting as low as 28 cents in revenue for every dollar spent on marketing, while high performers achieve $3 in revenue for every dollar spent. Chris emphasizes the need to focus on improving overall marketing ROI before scaling up spending, as scaling without efficiency leads to further degradation. He also highlights the importance of analyzing data to identify what is driving impact and making strategic decisions based on that information. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.Key Takeaways:(02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives.(17:23) - The importance of a robust share of voice and engagement in market-share growth.(26:03) - The commitment required to effectively explore new mediums like podcasting.(47:41) - The shift towards brand building and its significance for B2B leaders.(50:00) - The increasing importance of sustainability in B2B marketing and its impact on branding and talent acquisition.Resources Mentioned:Carolyn Walker -https://www.linkedin.com/in/carolynwalker/Response Marketing | LinkedIn -https://www.linkedin.com/company/response-marketing/Response Marketing website -https://response.agency/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership
Nowadays, digital marketing, social media, and other forms of advanced communication systems are prevailing in lead generation. However, when done strategically, B2B cold calling remains a powerful tool in building and growing your business. By understanding your audience, crafting compelling scripts, and continuously refining your approach, you can use the personal touch of cold calls to establish meaningful connections and drive business success. So, endeavor to leverage the power of B2B cold calling and watch your business succeed. In today's Podcast, Robert Poole from Total Business Results and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss building your business through B2B cold calls.
THE EPISODE:How critical is your company's data to its operations, revenue, and reputation? In this important episode, we explore cyber risk management's shifting landscape. Are you prepared for the challenges and opportunities emerging technologies bring to the cybersecurity arena? What impact could AI or Web3 have? Join cyber risk expert and advisor, Dominic Vogel, as he shares essential insights for businesses confronting these complexities. Discover effective strategies for managing cyber risks amid increasingly sophisticated digital threats, including advanced phishing and social engineering tactics. Learn to proactively protect your business and adapt to the changing face of cyber threats. Whether you have a B2B or B2C business, large or small, Vogel's insights shed light on the dynamic landscape of cyber threats and the importance of strategic, well-informed approaches to cyber risk management. EPISODE RESOURCESVisit our website for guest info, transcripts, links, and resources for today's show.GUEST:Dominic Vogel, the Founder & Chief Strategist at Cyber.sc, brings 15 years of expertise to the table. Discover practical, tailored cybersecurity advisory services aimed at startups, investors, and small/midsize businesses. From cybersecurity assessments to strategic roadmaps, Vogel's insights are invaluable. GUEST QUOTE: "The attackers only have to be right once and the defenders have to be right all the time."HELP US GROW:Subscribe, review, and connect with From The Blockchain on social! Support the showWANT TO SPONSOR the show? We'd love to hear from you!- INQUIRE HEREHAVE IDEAS for the show? Let us know!FROM THE BLOCKCHAIN website youtube NEW! linkedin tiktok instagram threads NEW! facebook NEW! twitter HOST - Ashley Smith linkedin tiktok instagram threads twitter Music by: Spottie WiFiPresented by: Fame Lady Squad...
Dani is kicking off this new season of Audience 1st Podcast with a 3-part series on the lessons learned from a year and a half of deep customer research in the cybersecurity field. In this episode, we're diving into customer research mindset and methods that no one else in B2B marketing is really telling you about. Dani emphasizes the importance of cognitive shifts required to phase into a customer-centric approach, continuous learning, and adapting strategies based on evolving customer needs. The episode is rich with insights you aren't hearing from other B2B marketers on the most effective customer research practices and the importance of engaging directly with customers to gain deeper, more actionable insights. Key Takeaways: Mindset Shift Before Strategy Implementation: Focus on internal mindset changes before optimizing external strategies. The Importance of Direct Customer Engagement: Overcoming barriers and engaging directly with customers for deeper insights. Personal Accountability in Research: The necessity of defining and pursuing relevant research objectives. Real Conversations Over Metrics: Prioritizing genuine customer interactions over chasing unrealistic goals. Valuing Feedback for Improvement: Embracing and learning from customer feedback and criticism. Diversity in Customer Perspectives: Recognizing the importance of various customer viewpoints. Leveraging Different Qualitative Research Methods: Utilizing various platforms and tools for effective customer research. Budget Constraints Shouldn't Limit Research: Implementing cost-effective customer research methods. Initiative in Customer Research: Taking proactive steps in customer research without waiting for higher approval. Organizational Responsibility in Customer Research: Emphasizing the role of every department in customer research. Effective Use of Simple Research Tools: Maximizing the potential of accessible and user-friendly research tools. The Power of Open-Ended Questions: Encouraging detailed responses and deeper insights. Probing for More In-Depth Answers: Techniques to dig deeper during customer interviews. The Significance of Active Listening: Importance of fully understanding customer communications. Understanding Non-Verbal Cues: The role of body language in gaining comprehensive insights. Applying Research Insights: The necessity of putting research findings into action. Continuous Customer Research: Recognizing customer research as an ongoing, evolving process. Join Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter
This is an important conversation to hear if you are in any vice industry such as sexual health/wellness, kink, adult entertainment, CBD/Medical marijuana, gaming, to name a few. Shakun Sethi, CEO and Founder of TickleLife and TickleCharge has created a company and team that assists with THE most important part of any business, payment processing, gateways and merchant services. Vice brands are constantly under threat of losing their money or ability to process credit cards for their goods and services. Listen in and learn how this company can create growth and security for your vice brand. Shakun Sethi bio: Tickle.Life's Founder & CEO, Shakun Sethi, a 35-year-old who has been working within the high risk business vertical of adult wellness for over 7 years now and realized that the sector was hugely underserved. It was in 2015 when Shakun first experienced an adult wellness store in the Netherlands while pursuing her executive diploma. She hails from an Indian Punjabi family, in Jammu (north of India) had never seen an adult wellness store back in India, let alone been inside one. She taught herself about the business, asked questions to store owners and realized that although adult wellness was a fast growing vertical, it remained underserved mostly due to pre-conceived reputational perils. TickleLife is a young fintech startup, proud of its breakthrough efforts for the high risk industry verticals within the three years of its existence. Their products and services are tailored, keeping in mind the nature of products or services of their B2B partners who come from adult entertainment, sexual wellness, online gaming, legal gambling, sports betting and pharmaceutical e-commerce businesses (ethical CBD) among others. TickleLife's latest, TickleCharge is a payment solution stack developed in collaboration with banks, payment providers and feedback from merchants who have been working for over 2 decades within the financial payment ecosystem of supporting high risk businesses. With TickleCharge, high risk businesses can accept payments in over 20 currencies including bitcoins, at a very competitive transaction rate and keep their business ahead of the curve. Stay up to date with Ticklelife and Shakun Sethi: Website: Tickle.life Wesbiste: TickleCharge.com IG: Tickle.life Stay up to date with Sisters of Sexuality: Email: firstname.lastname@example.org Instagram: @sistersofsexuality Facebook: @sexysostour Twitter: @sistersofsex Visit all of our sponsors: www.Liberator.com www.Unioncondoms.com 20% Off First UNION Condoms Order Using Code: organiclove www.OrganicLoven.com I want to Thank you so much for tuning in! If this episode resonated with you, would you please consider subscribing as a way of supporting the growth of this channel and allow us to keep informing, educating and entertaining you in all areas of sex, sexual health, kink, relationships and the business of sex. Please also feel free to LEAVE US A REVIEW! LIKE, SHARE, SUPPORT --- Send in a voice message: https://podcasters.spotify.com/pod/show/sistersofsexuality/message Support this podcast: https://podcasters.spotify.com/pod/show/sistersofsexuality/support
Jeannette is joined by Zoe Antrobus and Dawn Lyle, the founders of 4theRegion, a cross-sector alliance in Swansea, Wales. The show delves into the work of 4theRegion, which aims to bring businesses, organisations, and communities together to create positive change in South West Wales. Zoe and Dawn discuss their passion for the region and their belief in the power of collaboration, and highlight the various focus areas of 4theRegion, including wellbeing, travel and tourism, procurement, and the circular economy. The conversation also touches on challenges such as transport and housing, as well as positive developments in the region, such as the Swansea Bay City Deal and the growing awareness of the circular economy KEY TAKEAWAYS The organisation focuses on six impact areas: wellbeing, destination travel and tourism, buying regional and procurement, development and investment, circular economy, energy and environment, and creative economy, cultural and digital. 4theRegion has a diverse mix of supporters, including large-scale businesses like the DVLA and universities, as well as SMEs and community projects. They believe in the mission of creating a happier, healthier South West Wales with a thriving economy. The organisation organises events and conferences to bring people together and facilitate conversations around shared goals and challenges. They also work with local authorities and have good working relationships with various departments. Some of the challenges in the region include procurement, transport, and the balance between second homes/service accommodation and affordable housing. 4theRegion aims to address these challenges through inclusive and positive conversations, finding solutions that benefit local communities and the tourism sector. BEST MOMENTS "We all do want a flourishing tourism sector. We all do want young people across our region to be able to afford to live in our communities. And we all do also want places for tourists to stay." "I think surviving COVID and actually going from strength to strength through that and staying and remaining positive throughout that and bringing really mix of people together... is something that I'm particularly proud of." "We constantly have these very negative arguments... What we want to do is create safe spaces where we can actually listen to the challenges from right across the system." "I'm proud that we're still here five years on and we're building momentum, but it's not going to be an overnight success. It's definitely a matter of persisting and building something for the future." This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It's never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you'd like to jump on a free mentoring session just DM Jeannette at email@example.com or sign up via Jeannette's linktree https://linktr.ee/JLinfoot VALUABLE RESOURCES Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 4 The Region - https://www.4theregion.org.uk/about-us/ ABOUT THE GUESTS Zoe Antrobus - Founder & Managing DirectorZoe worked for Swansea Bay Futures for 6 years prior to launching 4theRegion as an independent venture. Previously, Zoe has worked in marketing and business development at Swansea University and Morgan Cole Solicitors. She has extensive experience of planning and running large events and exhibitions across the UK. Zoe's super power is connecting people and building relationships. Dawn Lyle - Founder & ChairDawn runs Swansea-based iCreate, a 3D flythrough and visual communications company working with many of the region's major partners and developers. She sat on the board of Swansea Bay Futures for 10 years, as well as serving on the board of Swansea Bay Business Club and the Swansea Foundation. Dawn is a certified Appreciative Enquiry facilitator with the Flourishing Leadership Institute. ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. CONTACT THE HOST Jeannette's linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://uk.linkedin.com/in/jeannettelinfoot Instagram - https://www.instagram.com/jeannette.linfoot/ Email - firstname.lastname@example.org Podcast Description Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big' international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true' to yourself is the order of the day.Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfootThis show was brought to you by Progressive Media
All brands publish content, but there are those brands that publish content that's so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don't need to! Can you think of any brands that produce content like that? John Bonini, founder of Some Good Content, calls these ‘content brands' and in this episode of The Content 10x Podcast he joins host Amy Woods to dive deeper into what elements work together to create a content brand, and why optimizing for algorithms is not a long-term win. John is highly regarded in the world of B2B marketing, specifically in the SaaS space. He was Head of Marketing at Databox until August 2023, and he's now struck out on his own as a consultant helping B2B SaaS companies establish and grow their content brand. In this episode, they also talk about the importance of having an ‘anchor medium' in your content strategy and how to determine what the best anchor medium is for you and your team, as well as diving into the big no-no that is link-dumping! Find out: Good examples of content brands and how they're created Why choosing the right anchor medium is so important How to tell if you're link dumping Important links & mentions: Some Good Content https://www.somegoodcontent.com/ The Some Good Content Newsletter https://www.somegoodcontent.com/newsletter Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
HOUSTON—-Kahuna Workforce Solutions, a pioneer in operational skills and competency management software, has announced a $21 million Series B funding round led by Resolve Growth Partners. https://hrtechfeed.com/skills-management-software-platform-raises-21-million/ Workday, (NASDAQ: WDAY), announced results for the fiscal 2024 third quarter ended October 31, 2023. Fiscal Third Quarter Total Revenues of $1.87 Billion, Up 16.7% Year Over Year Subscription Revenues of $1.69 Billion, Up 18.1% Year Over Year 12-Month Subscription Revenue Backlog of $6.05 Billion, Up 21.9% Year Over Year https://hrtechfeed.com/workday-subscription-revenues-up-18-1-year-over-year/ SAN FRANCISCO — Every.io (dba Every), the all-in-one back office stack for startups, today announced its coming out of stealth alongside $9.5 million in seed funding. Every provides bank accounts, corporate cards, bill payments, corporate treasury, HR, payroll, benefits, accounting, and taxes all in one platform. https://hrtechfeed.com/every-io-raises-9-5m-in-seed-funding-for-all-in-one-hr-finance-suite/ TEMECULA, Calif. – Happy Companies officially announces Happy, its proprietary people and coaching platform for accelerating organizational performance and enhancing management and leadership effectiveness. https://hrtechfeed.com/new-employee-communication-platform-announces-launch/ There is already a vendor named Plum. plum.io the assessments tool....But Someone didnt do their research. ... Plumm, a London, UK-based B2B business software platform providing employers with an innovative software platform to deliver mental health support to their employees, received a £2.2M investment from IW Capital The company intends to use the funds to grow its partnerships, sales and marketing teams, and expanding operations within the UK and internationally in the EU, Middle East and US.
In this episode, we chat with Michael Shaulov, co-founder of Fireblocks. Michael revisits with us the early days of building Fireblocks and finding product market fit by solving customer pain points. We chat through both strategic and tactical approaches to building a B2B product in crypto, exploring lessons learned on early customer relationships and market expansion. We then discuss broader topics like decision-making in a growing business, the role of luck in success, cementing core principles for company culture and acquiring customers as an international founder.
"I firmly believe that for-profit technology companies stand the best chance of solving many of the world's toughest problems and venture lets me be a part of that process." Amy is a Partner at Costanoa Ventures where she focuses primarily on fintech. In addition to deepening the firm's fintech portfolio in the US, Amy has driven the firm's expansion into emerging markets, specifically into Latin America and Africa. Her primary focus is on seed and series A stage B2B fintech companies, which encompass everything from fintech infrastructure to payments to application-layer tools. She has led multiple investments, including Assis, Malga, Highline, and Highnote. Before joining Costanoa in 2019, Amy ran North American sales strategy and operations at Zuora, a public enterprise software company. Prior to that, she spent three years investing in growth stage technology companies at Summit Partners, where her investments included Podium, InfoArmor (acq. AllState), and onXmaps. Amy began her career on Wall Street, working at JP Morgan where she spent time as a technology investment banker and as an equities trader focused on financial services.
As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization. She's the host of the popular podcast, Sales Talk for CEOs. Alice dedicates time to local entrepreneurs by teaching at the University of Nevada in the entrepreneurship minor which she helped inspire. Alice also serves on the board of several growing companies to energize and elevate their sales. Alice talks about the importance of mindset in sales, the process of selling to larger companies, leveraging your network, and much more!
In This Episode Opening Minds and changing legacy behaviors can be challenging. This week JP Nicols connects with Jim Perry, Senior Strategist, Market Insights about new perspectives young cohorts bring to money in the digital age, not just in practice but in ways the industry can better align its leadership with today's general demographics. Rechanneling, retooling and meeting customers where they are today, to better represent our ecosystem, across the entire spectrum, can make for a more engaged workforce and help financial institutions stay relevant. By setting the bar where it needs to be, bringing value through DEI and sharing different perspectives, financial institutions can also increase stickiness in customer relationships. Then, JP continues the thread of new perspectives and ways of doing things in his recent conversation with Brandon Spear, CEO, TreviPay. When it comes to trade credit for business customers, and the associated complexity that is inherent in the B2B space with multiple stakeholders, applying some B2C principles to B2B can make for a better payment experience, easing and expediting business across geographies, systems and risk profiles.
This episode features an interview with Jessica Jensen, Chief Marketing Officer at Indeed. She is responsible for brand, communication, product, and acquisition marketing globally. Prior to Indeed, Jessica served as CMO at OpenTable and led B2B marketing for Facebook, Instagram, and Messenger. She also held leadership roles at Apple and Yahoo!In this episode, Kailey sits down with Jessica to discuss the innovation of matching technology, pay transparency, and elevating employer and candidate experience strategies with AI.-------------------Key Takeaways:When trying to find the right candidates for the right jobs, matching technology is imperative. It is able to employ deep specificity and find job seekers with stand-out qualifications and certifications. This technology also improves close rates on the employer side and personalized experiences on the candidate side.Having data that is structured, accessible, governed, and used with human insight enables the right access for the right teams and that it's used appropriately. You can avoid broken data pipelines and governance issues by being intentional about where the data lives and who has access to it.When implementing AI, it's critical to have humans in the loop to snuff out biases. Relying solely on what AI produces can lead to imagery and descriptions that are not inclusive of humanity, and will further replicate problems in our society.-------------------“We have to be the ones who control the machines. Ensuring that we are creating the imagery and the descriptions that are inclusive of humanity and not just relying on what AI pulls and chews up and spits out, is something that we're really investing a lot of energy in. I really hope that companies are thinking very critically about that because if we let AI run rampant, it will reproduce the problems in society.” – Jessica Jensen-------------------Episode Timestamps:*(03:11) - Jessica's career journey*(06:51) - Trends in the customer experience journey at Indeed*(10:53) - How Indeed is using AI to elevate employer and candidate experience strategies*(17:28) - How Indeed uses matching technology to find candidates for employers*(27:44) - How Jessica defines “good data”*(35:42) - An example of another company doing it right with customer engagement (hint: it's TurboTax and Virgin America)*(42:00) - Jessica's recommendations for upleveling customer experience strategies-------------------Links:Connect with Jessica on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
Matt Bell (Founder & Principal Consultant, MessageUp) on how B2B companies can optimize the B2B buying experience. During our conversation, Matt discussed some recent trends that B2B marketers should be aware of and what pitfalls to avoid. He also provides actionable tips on how the digital buying experience can be improved.
“The biggest thing for me as a salesperson is to remember that you are responsible for the result of your communication. You are responsible for all your communication because you want to be. You need to get a point across. It doesn't serve you to say she misunderstood me. He didn't get me. That's not what I meant. They misinterpreted. None of that serves you. What serves you is getting your point across.”-- Frank Somma, Sales Expert and Professional Speaker at the Somma GroupAfter COVID forced the advent of video conferencing and only heightened our reliance on digital communication, sales expert Frank Somma wants to remind us that we talk, sell, and function best in person. An experienced sales leader, Frank joins us to speak on neurolinguistic programming, relational selling, and more.Tune in for insights on taking your sales career to the next level or empowering your sales team to reach new heights. Frank shares wisdom on AI and the future of sales, too. As we hurtle towards an increasingly digital world, don't forget the power of speaking face-to-face.Topics discussed in this interview:- Frank's start in sales and his journey to the present- A look at The Somma Group and Frank's offerings- His book, B2B is Really P2P- How to Win with High Touch in a High Tech World- Face-to-face communication vs digital- Our overreliance on tech as a replacement- NLP or neurolinguistic programming- Tailoring your communication style to your audience- Learning from the best- How to get through to poor performers- Challenging the stereotype of the salesperson- Frank's thoughts on AI- Key advice for advancing in sales- Rapid fire questionsTo get in touch with Frank, visit his website: franksomma.com. Also, check out his book, B2B is Really P2P- How to Win with High Touch in a High Tech World.For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
Welcome to Part 2: Alastair sits down with Michael Litt, the co-founder and CEO at Vidyard, to talk about the evolving landscape of buyer engagement, shedding light on the statistics and dynamics that have transformed B2B sales in recent times. They emphasize the importance of personalization and how AI can empower both sellers and buyers to navigate the complexities of the purchasing process, ultimately enhancing the buyer's journey. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Michael Litt (Co-founder & CEO, Vidyard) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.
Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of […]
A rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all. In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headless websites, augmented reality, loyalty programs, branding, social media sales platforms, machine learning, connected TV, and consumer consciousness. Jordan offers practical advice and strategic guidance for those looking to thrive in the competitive e-commerce market. Incrementality and multi-touch attribution are emphasized, along with tracking the right metrics for financial stability.Listen and learn in this episode!Key takeaways from this episode:Voice-enabled search is expected to grow significantly, with smart devices like Alexa and Google Home becoming more prevalent.Headless websites are a growing trend, but not necessarily beneficial for all brands. Flexibility may increase, but the investment may not be worth the returns for most businesses.The use of augmented reality (AR) and virtual reality (VR) for enhancing consumer experience, especially in the fashion industry, will continue to rise.Traditional loyalty programs are becoming less effective, and brands need to look for innovative ways to provide value to their customers, such as unique programs like Toki.Business-to-business (B2B) e-commerce is anticipated to remain a significant opportunity for brands to reach more consumers through avenues like corporate gifting and partnerships with various retail outlets.Machine learning is evolving and is expected to be integral in various aspects of business operations, including marketing, sales, and customer engagement.The rise of "dark social" through private messaging apps emphasizes the importance of genuine word-of-mouth marketing and the challenge of tracking such interactions.Recommended App/Tool:Toki: https://apps.shopify.com/toki-loyalty-rewardsShopify Sidekick: https://www.shopify.com/ph/magicImprove your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
Welcome to the Rialto Marketing Podcast. Today's episode is a Revenue Acceleration Series Interview where we talk to seven-figure B2B professional service firm owners that are actively trying to grow their business and get to the next level. We talk about the good, the bad, and the ugly so that you can learn from their experience.
In this conversation, Jon Younger discusses the future of work and the rise of freelancing and gig work. He explains the difference between freelancers and gigsters, and the growth of the freelance economy. Jon also shares the four phases of early freelancing and the challenges individuals face when transitioning to freelancing. He discusses how enterprises are starting to think about freelancers and the importance of workforce architecture. Jon emphasizes the need for companies to adapt to the changing landscape of work and the opportunities that freelancers bring. He also provides insights on finding opportunities on freelance platforms. In this conversation, Brett Trainor and Jon Younger discuss various aspects of freelancing and entrepreneurship. They explore the importance of reframing sales as problem-solving and how to effectively ask for the business. They also emphasize the value of taking action and building a business, even without prior experience or talent. The conversation concludes with closing remarks and the possibility of future updates on the freelance world.Jon's Bio: As the “Godfather of the freelance economy”, Jon has been the leading voice for the freelance revolution through his Forbes column, advising, and research with the University of Toronto. A former Head of HR and Chief Talent, Jon is the go to for every marketplace executive. Takeaways The freelance economy is growing rapidly, with millions of people working as freelancers or gigsters. Transitioning to freelancing requires careful planning and consideration of income volatility, benefits, and the potential for loneliness. Enterprises need to rethink how they resource their operations and build a flexible, impermanent workforce. Freelancers should focus on their unique skills and problem-solving abilities to stand out in the market. Freelancers can find opportunities on freelance platforms, but it's important to differentiate oneself and solve specific problems. Sales should be reframed as problem-solving, focusing on the importance of solving the client's problem rather than selling features and benefits. To convert conversations into clients, it is crucial to learn how to ask for the business and confidently state the price. Taking action is key to success in freelancing and entrepreneurship, as many people hesitate or do not take any action at all. Building a successful business does not necessarily require talent or experience, but rather a willingness to try and learn from the process. Chapters00:00 Introduction and Background03:00 Defining Freelance and Gig Work07:00 The Growth of Freelancing10:00 The Shift from Employment to Freelancing15:00 The Phases of Early Freelancing18:00 The Future of Work for Enterprises25:00 The Challenges for Enterprises in Working with Freelancers32:00 The Rise of Fractional and Interim Work40:00 The Changing Landscape of Work45:00 Finding Opportunities on Freelance Platforms46:01 Reframing Sales as Problem Solving47:16 Asking for the Business48:31 Taking Action and Building a Business49:37 Closing Remarks and Future UpdatesLinks:Jon Younger LinkedIn: https://www.linkedin.com/in/jon-younger-phd-57a41455/ The Human Cloud: https://humancloud.work/
How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI? To discuss this, we're joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who's successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords. We cover: > What does a part-time CMO do? > What are the requirements for Content Marketing to become a growth engine? > What would prevent Content Marketing from supporting growth? > How do you get your CEO to understand content marketing? > How to achieve 3M in ARR from content marketing > How to build a high-performing marketing team? > The right split between long and educational content and snack content? > What AI is really bringing to content marketing Tune in to hear from Alexis Chevallier, Content-Led Part-Time CMO. About the show: The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
Lara Triozzi and Terri-Lynne Anderson, CEO and Sales Manager at Market Launcher respectively, join the show to talk about prospecting and lead generation. With both perspectives, we get to talk about both the broad evolution of B2B prospecting and the cyclical nature of how sellers must change their approach to reach prospective buyers and the tactical approaches that work best from someone on the front lines. We talk about the current state of prospecting, what businesses are looking for from sales reps and sales conversations, and what the Market Launcher team does today that can help others improve and/or accelerate their own prospecting efforts. And based on Market Launcher's expertise in the enterprise, Lara and Terri-Lyne also discuss how these early sales conversations change as you move upmarket.
Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, inside-out approach that obscures accurate signals in buyer behavior.In today's episode, Hosts Klaudia Tirico and Kelly Lindenau replay Neil Baron's session from the B2B Sales & Marketing Exchange. As Managing Director of Baron Strategic Partners and a contributor to Harvard Business Review, Baron shares hard-won lessons and stories from his experiences working with top companies on their segmentation and persona strategies. Throughout his session, he revealed common pitfalls in customer segmentation that stifle revenue growth while providing his proven framework to segment and target customers more effectively.Tune in to learn about: Baron's personal experience with poor B2B market segmentation and its consequences; Marketing and sales strategies for addressing urgent buyer needs; and Effective segmentation strategies that put customer expectations first. RELATED LINKS Connect with Neil here! Read Neil's work in Harvard Business Review. Follow us on LinkedIn and Twitter. Register now for the B2B Marketing Exchange!
Are you tired of the same old sales tactics in the B2B world? Get ready to shake up your approach because, in this episode of Predictable B2B Success, we have a guest who revolutionizes how businesses connect with their audience. Join host Vinay Koshy as he sits down with the brilliant Jevon Wooden, a business growth strategist, to unravel the secrets of organic marketing and long-term relationship building. With his military background, Jevon Wooden brings a unique perspective to the world of coaching and consulting. He shares his expertise on engaging with your audience through captivating content, segmentation tactics to supercharge engagement, and leveraging the power of user-generated content. Jevon believes in personalization, automation, and the power of Other People's Platforms (OPP) to reach your target audience effectively. But that's not all! Discover Jevon's revolutionary Five Y framework for business success, and learn how to identify your business goals, leverage your resources, automate repetitive tasks, and create a flexible, sustainable, and scalable business. Plus, find out the importance of feedback loops, making people feel cared for, and the impact of delegation and automation. Take advantage of this captivating episode as Jevon Wooden takes you to predictable B2B success. Some areas we explore in this episode include: The importance of engagement in email marketing and Jevon Wooden's approachSegmenting the audience based on engagement levels and providing extra content to highly engaged subscribersThe Five Y framework for business successUsing user-generated content, contests, and giveaways to engage the audienceThe effectiveness of using clients and customers as influencersThe importance of organic marketing for lowering costs and increasing ROIStrategies for goal setting and breaking down goals into short-term targetsLeveraging resources and creating a dashboard for tracking progressThe challenges faced by smaller businesses and the importance of delegationThe role of client feedback, automation, and employee advocacy in building a strong customer baseAnd much, much more.
IN CLEAR FOCUS: Guest Jim Kraus is the President of the Buyer Persona Institute. In this episode, Jim explains the concept of Buyer Personas and unpacks the significance of buying insights for high-consideration purchase decisions. Jim walks listeners through the qualitative research process originated by the Buyer Persona Institute, known as the Five Rings of Insight, and describes case studies illustrating how profiles and Buyer Personas can make B2C and B2B marketing more effective.
If you want to succeed in partnerships, you need a Nearbound mindset. Jared talks about the importance of the Nearbound Mindset and its impact on the future of partnerships at Catalyst 2023.He emphasizes the need for leaders to have a customer-centric mindset and unite their teams around a common mission. Jared shares stories of successful entrepreneurs who took risks and had the courage to challenge the status quo. He also highlights the power of language and the role it plays in creating a unified vision.
Your customer is the lifeblood of your company. We hear this over and over again. Yet, companies don't do a great job of crafting a customer experience that actually meets our needs, values our time, and helps us achieve our goals. Customer experience is all the rage - why do so many companies get it wrong?Today, Aransas Savas and I discuss the myths of customer experience strategy: where companies go wrong in aligning the entire business around the customer's experience and why those end-of-call automated surveys just give you useless data. She shares her own experiences with brands on creating shifts in how the company views customer needs. Aransas shares the concept of "Jobs to Be Done" as a useful way to segment what customers need from you, why journey mapping and Net Promoter Scores don't give you a holistic picture of customer experience, and why it's far more useful to consider modes instead. We discuss how measuring Time Well Spent, Time Well Invested, and Time Well Saved helps both B2C and B2B brands more effectively understand what customers perceive as valuable. Finally, she shares the important highlights from Stone Mantel's recent 2023 Customer Experience Trends Report. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:Customers are not robots - they will not likely follow the journeys you lay out in an idealized situation. You need to consider the customer every step of the way. The wrong questions are being asked during traditional data collection - as we change the questions and how they're being asked, you will be able to gather more valuable data to move forward in understanding your customer's experience. While AI can help to identify trends, it does still require a human touch to interpret the data for best use. Having a company purpose does not mean you understand your customer's purpose. "There's a functional job to be done, and there's an emotional, social, and aspirational job. If I can understand what all four of those are, I create a much more valuable product than if my product experience is strictly based on the functional job to be done." — Aransas SavasAbout Aransas Savas, Coach & Experience DesignerAransas Savas is a coach, an experience designer at Stone Mantel, and the co-host of the Experience Strategy Podcast. Drawing on over two decades of experience, Aransas combines behavioral science and coaching to partner with experience strategists at leading consumer brands, including Weight Watchers, Best Buy, Truist Bank, and Clayton Homes to create meaningful, and often, transformative, customer journeys.Based in Brooklyn, she is a 20-time marathoner, a wife to a newscaster, and a mother to a 200-year-old sourdough culture, a fluffy pup, and two spirited, creative girls.References: Stone Mantel's 2023 Experience Strategy Trends Report80-page report of the latest must-know Experience Strategy Trends for 2023, a deep analysis of cultural and customer trends based on insights collected from more than 3,200 customers and over 200 experience strategists over the course of 20 months.The Empathy Edge Podcast, Melina Palmer: Why Your Customers Can't Tell You What They WantConnect with Aransas SavasStone Mantel: https://www.stonemantel.co/ LinkedIn: https://www.linkedin.com/in/aransassavas/ Instagram: https://www.instagram.com/aransasrose/Podcast: The Experience Strategy PodcastJoin the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria:Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria
Hello eeryone! Heneka Watkis-Porter here, your host from The Entrepreneurial You podcast and TV show. A warm welcome to all our new listeners and a big up to our dedicated followers – you rock! Last week, my guest was Jarrod Best-Mithcell, a successful B2B & B2C sales practitioner for companies such as Digicel, DHL, Nokia, Microsoft, and Samsung. This week, I will be talking with someone who has embraced the philosophy of “Kaizen,” championing the relentless pursuit of excellence. Today's guest is the visionary force behind the Digita Global Group of Companies. His influence extends beyond boardrooms and corporate landscapes; he is a thought leader and sought-after consultant, leveraging his profound expertise in communications, business dynamics, digital transformation, and leadership strategies. His insights have resonated with audiences across the globe, having delivered captivating presentations on these subjects across four continents, totalling an impressive two hundred-plus engagements. His journey has earned him prominent features in publications such as Forbes, The Jamaica Gleaner, The Jamaica Observer, and Loop Caribbean. He holds memberships in several professional organizations, including Forbes Business Council: A distinguished platform for top-tier entrepreneurs and executives. Let's make welcome Kemal Brown. Thank you to Kemal Brown for sharing his invaluable insights and experiences with us today. To our listeners, we hope you found this conversation as enlightening as we did. Don't forget to subscribe for more inspiring conversations with thought leaders from around the globe. Until next time, stay curious and keep mastering the future. Until next time, this is Heneka Watkis-Porter, signing off."Stay inspired, keep refining your skills, and tune in for more episodes as we nurture your entrepreneurial spirit, and remember that your journey to success is uniquely yours. For more information, visit our website at henekawatkisporter.com. You'll find show notes and links related to today's episode. Connect with us on social media too! We're active on Heneka Watkis-Porter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-entrepreneurial-you/message
Founder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files.Subscribe to Social Files here: https://www.readsocialfiles.com/subscribeTommy's LinkedIn: https://www.linkedin.com/in/tclarkmedia/Tommy's X: https://twitter.com/tclarkmediaJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
In this episode, Stacy and, Philip chat about how B2B organizations can better brand themselves, and what the typical challenges to overcome. Learn what works from Phil's perspective, what should be avoided, and how some businesses miss the mark. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
As the founder of four companies, Monique Mills is no stranger to blazing the trails of entrepreneurship in technology and digital transformation. She is passionate about helping companies overcome obstacles and innovate new roads to technological development and is intent on solving big problems within the modern world. As the founder and chief strategist of TPM Focus, Monique and her team offer a unique blend of corporate sensibility and startup scrappiness to help their clients align their marketing, technology, sales, and customer service with their revenue goals. Monique is also the host and Executive Producer of the Unpolished MBA Podcast, where she speaks with innovators and entrepreneurs – some with MBAs, and some without – to share their entrepreneurial journey, experience, and the wisdom they've gained along the way. Monique joins us today to share how she blazed her own trail in the tech industry. She explains how she helps organizations align their marketing, sales, and technology with their revenue goals, why it's crucial to align your marketing efforts with your revenue goals, and the importance of being strategic when creating your marketing campaigns. Monique explains why entrepreneurs need to properly segment their target audience and build their marketing strategies around them. She shares what inspired her to launch her podcast, the Unpolished MBA, and what she hopes to accomplish with her show. We discuss the value of co-locating with other organizations and the importance of understanding how buying habits are shifting. We also discuss the most common problems women in the workplace face – particularly in the S.T.E.M industries – and how entrepreneurs and organizations can help move the needle on creating more inclusive workplaces for women. “Never stop learning. Never stop learning from everyone around you. Everyone has value and information that could be helpful to you.” – Monique Mills This week on Breaking Barriers: How Monique helps B2B companies achieve their revenue goals The importance of aligning your marketing efforts with your revenue goals Defining your marketing playbook How to properly segment your target market Encouraging your technology, engineering, business, and leadership teams to communicate and collaborate How collaborating and co-locating with other organizations can help entrepreneurs increase their revenue Common issues women face in the workplace around gender equality and how organizations can help move the conversation How the face of technology roles has shifted over the years and Monique's advice to women in S.T.E.M. The lessons Monique has learned throughout her career and how they impacted her as an entrepreneur Resources Mentioned: WIT – Women In Technology Connect with Monique Mills: TPM Focus TPM Focus Marketing Monique Mills Website Podcast: Unpolished MBA TPM Focus on LinkedIn TPM Focus on Facebook Monique Mills on LinkedIn This podcast is brought to you by Hire Ground Hire Ground is a technology company whose mission is to bridge the wealth gap through access to procurement opportunities. Hire Ground is making the enterprise ecosystem more viable, profitable, and competitive by clearing the path for minority-led, women-led, LGBT-led, and veteran-led small businesses to contribute to the global economy as suppliers to enterprise organizations. For more information on getting started please visit us @ hireground.io today! If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Be sure to share your favorite episodes on social media and join us on Facebook, Twitter, and LinkedIn.
We all know how important effective communication is. It can literally make or break our business.Simultaneously, some of the people who are the worst at communicating really think they are doing a great job at it.How do we know our company is communicating at the level we would like?Tune in and I'll tell you how I go about figuring this out.If you would like to join Brian's new group for solving your growth and employee problems, just send an introductory email with the subject "$97 group" to email@example.com.Get more at: https://www.serviceindustrysuccess.com
Chris was invited to join Shanee Moret on the Growthpreneurs podcast to chat about the benefits of content in B2B. Chris emphasizes the importance of creating and distributing content on social media platforms, particularly LinkedIn, for business growth. He believes that many founders resist content creation because they are stuck in outdated sales strategies and fail to recognize the power of content in reaching a wider audience. Chris highlights the need for a shift from lead generation to demand generation and the importance of measuring marketing effectiveness based on revenue rather than traditional metrics like MQLs. He also discusses the concept of dark social and the limitations of current attribution models. He predicts that companies will need to operate their go-to-market strategies more efficiently and rethink their approach to outbound sales. He also emphasizes the value of live events and the potential of AI in content creation. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter, Michelle Boockoff-Bajdek, Jan Deahl, Michelle Gaines, Dean Nicolls, and Steven Nghe To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Welcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business.In today's episode, we have Jean Ginsberg, the founder and CEO of The Gipht App, a Shopify app revolutionizing corporate gifting.With the holiday season upon us, Jean shares how her app solves the pain points of collecting shipping addresses and ensures that gifts are successfully delivered.She also dives into the app's features, including bulk gifting, and highlights how user feedback has influenced its development.You will want to catch this episode if you're a merchant looking to increase sales and improve customer retention through a seamless gifting experience. So, let's dive in and learn from Jean how The Gipht App is impacting this holiday season.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
In this week's Same Side Selling podcast, host Ian Altman discusses three important topics: the common trap of ineffective prospect messaging that focuses too much on the seller's perspective rather than solving customer problems; dealing with increased pricing pressure in the current economic climate by keeping conversations focused on results and differentiation rather than price alone; and the consistent practice of an intentional, structured selling methodology that sets apart top sales performers - committing to skills practice for an hour each week is key for salespeople to achieve greater success through polished and disciplined selling techniques.-------Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: LinkedinX/TwitterWebsiteEmail : firstname.lastname@example.org
Pritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show. Check Sprinto here: https://sprinto.com/Pritesh's LinkedIn: https://www.linkedin.com/in/thevora/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Where in your life and business are you constantly divided about your commitments and what to do next? In today's episode Joe Winters Jr. talk about how being divided in our commitments will prevent us from achieving our goals and share 3 tips that can help beat having a divided mind. ---- Start a B2B podcast show to attract high-ticket clients for your speaking, coaching, or consulting services by clicking here. Podcast Sales Mastery is for the business speaker, coach or consultant that wants to position themselves as an authority, empower more lives, and attract high-ticket clients to their business with a B2B podcast show. Start attracting high-ticket clients by applying for Podcast Sales Mastery today! or hire Joe Winters Jr. to produce your B2B podcast show for you by visiting https://www.joewintersjr.com/consulting ---- Connect with Joe on LinkedIn: https://www.linkedin.com/in/joewintersjr/
Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.Always insightful, in this episode we discuss:The main decision to move from Magento to ShopifyHow do you enhance interaction with B2B customers on Shopify?The four best marketing strategies used by Industry WestWhat is the significance of customer research in decision-making?The surprising role of SMS marketingTime stamps:[08:19] Hoping for the best iteration of the site. [11:52] Encourage the team to understand customers and trade.[13:55] Direct mail with unique promo codes drives results.[18:31] Catalogs are costly, but direct mail is more manageable.[20:50] The Book explores free will and decision-making process.[23:21] Essential analytics and audience targeting.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy