Podcasts about B2B

Michael Richman is a Professional EOS Implementer with EOS Worldwide, a company that helps entrepreneurial leadership teams gain clarity, traction, and results through a proven operating system. With a background as a fifth-generation entrepreneur, he brings decades of firsthand experience in building and scaling businesses. Before becoming an EOS Implementer, Michael owned and operated a second-generation multimillion-dollar custom manufacturing company, culminating in a successful exit. He holds a degree in communications from the University of Southern California (USC) and an MBA in small business entrepreneurship from California Lutheran University. In this episode… Many entrepreneurs face the challenge of running and growing a family business while balancing legacy, leadership, and long-term sustainability. Scaling can feel overwhelming, employees may resist change, and eventually, the emotional weight of selling a business becomes unavoidable. How do you create clarity, build respect, and prepare a company for both growth and transition? Michael Richman shares how he navigated these challenges as a fifth-generation entrepreneur. By securing major accounts like Starbucks, Panda Express, and Family Dollar, Michael proved his value and helped expand his family's custom manufacturing business nationwide. Later, he turned to the EO community and the Entrepreneurial Operating System (EOS) to implement simple tools, such as scorecards, accountability charts, and people management systems — changes that unlocked growth, revealed hidden problems, and ultimately prepared the business for a successful exit. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Michael Richman, Professional EOS Implementer at EOS Worldwide, about transitioning a legacy business and scaling with systems. Michael discusses custom manufacturing, high-trust B2B partnerships, and how the Entrepreneurs' Organization (EO) changed his trajectory.

Every product launch is a countdown to liftoff. High stakes. High visibility. High chance of failure if systems aren't in sync. Misaligned messaging, unready sellers, vaporware promises. There are endless ways to completely blow it. In this episode, Melanie Marcus (Surescripts), Kevin Brooks (Surescripts), and John Hale (Consilio) join Drew to dig into what it takes to pull off a successful launch. They explain why alignment cannot be assumed, how preparation has to be disciplined and ongoing, and why CMOs need to surface tough truths before the market does. Marketing may set the pace, but lasting success only happens when the entire company rallies behind the story and delivers it together. In this episode:  Melanie shares how to stretch a brand into new markets without losing credibility  Kevin explains the launch-tiering framework that keeps efforts focused and sales-ready  John reveals why the secret weapon is “ours, not mine” and how humble listening drives alignment  Plus:  How to avoid the vaporware trap that kills trust fast  Why one sharp value prop beats a laundry list of features  What leading indicators to track before revenue shows up  Where the real magic happens once a launch hits the market floor   If you want to hear how CMOs line up a launch and deliver when it matters most, this one's for you.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

It's not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.That's the brilliance of Orange's Women's Soccer Ad, a mind-bending celebration of women's soccer disguised as a highlight reel of men's soccer. And in this episode, we're decoding its genius with the help of Angie Westbrock, CEO of Standard AI.Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.About our guest, Angie WestbrockAngie Westbock's mission is to build high-performance, diverse teams that transform challenges into opportunities. With a solid background as COO and now CEO, she thrives on aligning our company's strengths to create impactful solutions, all while cultivating a culture that celebrates diversity and encourages groundbreaking ideas.Angie is currently serving as the CEO at Standard AI, a startup using AI and computer vision technology to help retailers and brands optimize operations and bottom lines through real-time insights into shoppers' in-store experiences. With a non-traditional background beginning in CPG and then moving into tech, her experience spans from stealth start-ups to IPO to Fortune 500 companies. Leveraging this expertise in commercialization strategy and growth, Angie is able to guide organizations through every phase of development. What B2B Companies Can Learn From Orange's Women's Soccer Ad:Surprise your audience. Great marketing can earn attention through clever misdirection, then deliver a powerful payoff. The Orange ad didn't just say women's sports deserve respect,  it showed it by tricking viewers into watching with existing bias, then rewiring their perception. Angie explains, “Had they not executed the deepfake as well as they did, you would've noticed it from the beginning, and it would've just validated any of the biases that were already there.” The same applies to B2B: stop announcing your message, design it to unfold in a way that surprises and engages.Technology isn't the story; the outcome is. Orange used advanced deepfake technology, but they never made that the headline. The ad wasn't about AI, it was about bias, identity, and respect. The technology was the tool, not the message. “We always try to  tie it to the customer's use cases and ROI versus just about the tech,” says Angie. This is a trap many B2B companies fall into. You're proud of your tech stack, your infrastructure, your proprietary model, and rightly so. But your buyer doesn't care. They care about what your product helps them become. Sell the before and after, not the engine.Don't let your biases affect your content. Too many B2B marketers create content for the people who already agree with them, existing customers, internal stakeholders, or the "safe" ICP. But powerful messaging challenges assumptions. Orange didn't make an ad to celebrate women's soccer for people who already love it, they made an ad to get skeptics to pause and rethink. Angie says, “It wasn't just to the women to honor them and to empower them. It was actually to the men also, to say, you need to revisit your thinking here.” In B2B, you're often selling change: a new workflow, a new tool, a new way of doing things. That means your messaging needs to meet people where they are, not where you wish they were. Quote“ We get so caught up in what we want to say that we don't take into consideration the very specific viewpoints of the customer that you're selling to and making sure that it's going to land with them in a way that aligns with how they're thinking.Time Stamps[00:55] Meet Angie Westbrock, [01:00] Why Orange's Women's Soccer Ad [01:50] What Standard AI Actually Does[05:33] Why Physical Retail Is Still Underrated[11:38] Designed for Rewatching and Social[13:51] Real Tech, Real Players, Real Impact[14:55] Messaging That Reaches the People Who Need to Hear It[21:59] B2B Marketing Takeaways from Why Orange's Women's Soccer Ad [34:38] Not a Cheap Trick — A Trusted Brand Moment[38:13] It All Starts With a Single Shift in Mindset[40:00] What Marketers Want From In-Store Strategy[47:41] Standard AI's Brand Strategy and Differentiation[52:40] Final Thoughts: Break Through the NoiseLinksConnect with Angie on LinkedInLearn more about Standard AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

On this episode of The Data Minute, Peter sits down with Drew Glover, founder and managing partner at Fiat Ventures and Fiat Growth, for a wide-ranging conversation on what's next in fintech and what founders actually want from their investors.They dive into how fintech is moving from DTC chaos into quietly powerful B2B infrastructure, why capital is no longer a moat, and how AI may turn traditionally “unsexy” industries into VC-ready moonshots. Drew shares how Fiat combines strategic capital and operational firepower, why most products change after seed funding, and what VCs should be underwriting instead.This one is founder-forward, fund-sharp, and full of insight into where fintech, and early-stage VC, is going next.Subscribe to Carta's weekly Data Minute newsletter: https://carta.com/subscribe/data-newsletter-sign-up/Explore interactive startup and VC data, with Carta's Data Desk: https://carta.com/data-desk/Chapters:01:35 – Why fintech's rollercoaster is (maybe) headed back up03:20 – From growth at all costs to sustainable strategy04:45 – The emotional weight of money06:30 – Fintech is everywhere08:15 – The founder–capital–consumer triangle is shifting09:10 – How Fiat “underwrites” with data from 300+ growth clients10:50 – What Fiat looks for in a founder12:00 – Obsession > expertise13:40 – Drew's fintech investing thesis in the AI era15:15 – Can AI unlock investability in “unsexy” sectors like HVAC and services?16:40 – Are we about to lose a whole tier of founders to lifestyle design?18:15 – Runway > headcount: why startup raises aren't shrinking19:00 – Capital is not the moat20:14 – Strategic capital wins deals: how Fiat preempts rounds21:10 – What “capital plus” means in early-stage VC today22:42 – Where does all that early-stage funding actually go?23:45 – Why founders need to become founders-as-influencers26:20 – Thought leadership advice for the technical or hesitant founder27:10 – People buy from you, not the brand28:45 – AI-native companies = raise big, move first, win fast29:50 – User loyalty, moats, and the AI ecosystem play31:05 – Fintech exits today? Chime isn't a blueprint—it's a relic32:30 – New fintech liquidity paths: acquisitions and stablecoins34:12 – Infra is cool again: why debt markets are getting VC attention36:18 – Public vs. private comps: who really feels the correction37:45 – Do early-stage fintech founders understand capital markets?38:26 – Laddering out: going beyond beachhead personas39:23 – Why Drew hates TAM slides (but still expects them)40:35 – Vision over product: why thesis alignment matters more41:12 – Fiat Ventures and Fiat Growth: how the relationship works42:42 – How Fund I turned client signals into conviction44:15 – Focus is the moat, even when it's tempting to chase hype45:17 – Advice to younger Drew: do we need more VCs?46:25 – Being a founder–GP is harder than it looks47:12 – Why LPs push focus48:10 – How Fiat thinks about fund size vs. fund stage49:15 – Why GPs shouldn't optimize for management fees50:07 – Reserve strategy, conviction, and when to bet once50:52 – Final take: VC is the best seat in businessThis presentation contains general information only and eShares, Inc. dba Carta, Inc. (“Carta”) is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services, and is for informational purposes only.  This presentation is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business or interests. © 2025 eShares, Inc., dba Carta, Inc.

One of the biggest problems B2B sales professionals face? They're out of position from the moment they walk into a meeting. In this episode, Bill shares a tennis lesson that completely changed how he thinks about sales positioning, and reveals the three essential elements every salesperson needs to transform from a desperate "seller" into a trusted guide.You'll discover why most salespeople are closing only 15-20% of their deals (hint: prospects don't know what happens after they say "yes"), the simple roadmap strategy that doubled one company's close rate in 120 days, and how to position yourself as the obvious choice before you even have your first conversation.If you're tired of feeling like you're chasing prospects and want to start having them chase you, this episode will show you exactly how to make that shift.12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Maybe it's not a content problem. Maybe it's a clarity problem.With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it's hitting with less impact. So what actually sets a brand apart today? It might come down to something deceptively simple: better storytelling.In this episode, Roman, Head of Marketing at Sifflet, shares his thoughtful take on why “90% of marketing is content”—and why we need to rethink how we approach it.We also discuss:Why founder content is peaking—and what comes nextThe quiet return of PR, direct mail, and other "dead" tacticsThe one field in your contact form that tells you what your dashboard never will

How are B2B marketing teams really using AI today?In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.After speaking with 20 leading B2B marketers, we've uncovered how teams are experimenting with AI, what's actually working, and where it's going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now.Find out:What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)Why AI is seen more as an efficiency tool than a creatorWhere leaders are drawing the line: originality, brand voice, and thought leadershipThe biggest AI pitfalls — from “samey” content to compliance risksWhich AI tools are most popular with marketing teams todayHow human-led, authentic storytelling is becoming even more important in the AI eraImportant links & mentions:B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Shannon Howard on Linkedin: https://www.linkedin.com/in/mjcrawford1/Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/Paul Way on Linkedin: https://www.linkedin.com/in/pkway/Mike D'Errico on Linkedin: https://www.linkedin.com/in/michael-derrico/Matt Crawford on Linkedin: https://www.linkedin.com/in/mjcrawford1/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth. Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact.Key Takeaways:00:00 Introduction. 01:46 Starting a sales job with zero resources. 05:53 Landing a $2 million client from authentic LinkedIn content.09:15 Why chasing engagement pods and viral templates kills true value.12:54 Social selling defined: Right people, nurtured over time equals win.16:42 The real KPI: quality conversations, not follower count or reach.20:36 Most people on LinkedIn aren't proactively starting genuine conversations.24:15 Removing bots and fake accounts means better business results.27:00 Do quality work, prioritize niche and avoid shortcut temptations.35:12 Michelle's GROWTH framework for employee advocacy and lasting habits.Resources Mentioned:Michelle Raymondhttps://www.linkedin.com/in/michellejraymond/B2B Growth Co | LinkedInhttps://www.linkedin.com/company/b2b-growth-co/B2B Growth Co | Websitehttps://b2bgrowthco.com/Insightful Links:https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/https://blog.hubspot.com/sales/social-selling-linkedinhttps://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

This week, I sat down with my good friend Michael Bair, founder of Bair Consulting, to unpack what really separates good CX in B2B from the DTC playbook, and why both worlds have a lot to learn from each other.We cover B2B SaaS, enterprise customer success, DTC retention, and why too many brands still treat CX like an afterthought. Michael gets real about why B2B companies ignore brand at their own risk, what DTC can steal from SaaS (hint: product obsession), how subscription churn compares to six-figure SaaS contracts, the rise and overhype of AI in CX, and why empathy and product knowledge will always be the secret sauce of customer success.If you're leading a CX team, building SaaS, or trying to scale a consumer brand, this episode is packed with hard-won insights from two people who've lived on both sides of the table.Listen now for the truth about B2B vs DTC CX, retention that actually works, and what “fractional” really means when you're in the trenches with founders.

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva's growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500.Dave, Emma, and Kristine cover:How Canva balances brand-building with pipeline accountability, and why they view brand investment as long-term growth.The playbook Canva uses to turn bottom-up adoption into enterprise deals, including how product signals guide upsell and expansion.How their team structure, data science investments, and creative bets (like the Love Your Work campaign) work together to scale B2B marketing without losing Canva's approachable brand identity.This episode offers a practical look at how one of the world's most recognizable platforms approaches B2B growth.Timestamps(00:00) - – Intro (03:48) - – Canva's marketing org structure (06:48) - – Blurring B2B and B2C (11:48) - – How Canva measures marketing impact (16:48) - – Turning free users into enterprise deals (21:48) - – Data science's role in marketing (24:48) - – Balancing brand bets with ROI (31:23) - – Inside the “Love Your Work” campaign (38:23) - – How Canva executes large campaigns (42:23) - – Building enterprise credibility and trust (45:23) - – FedEx case study on brand governance (49:23) - – Lessons from Google and Meta (53:23) - – Why creativity is a marketing superpower (55:23) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

In this episode, Vassilis Douros and Marc Binkley unpack the messy reality of B2B buying, following a thought-provoking conversation with Jann Schwartz and Mimi Turner.They explore how buying decisions are rarely rational or linear—shaped instead by shifting group dynamics, emotional “jobs to be done,” and the human need for trust and validation. Drawing from personal experiences with software purchasing, they highlight why buying groups don't map neatly to org charts, why deals often stall due to misalignment rather than product fit, and how brand fame works differently for large versus niche players.The discussion also dives into what this means for B2B marketers and creatives alike—from building awareness to navigating the unique challenges smaller brands face when competing with established giants.Enjoy the show!Our Guests:Mimi Turner: Head of Marketplace Innovation, LinkedIn LMShttps://www.linkedin.com/in/mimi-turner/Jann Martin Schwartz: Senior Director of Marketplace Innovation, LinkedInhttps://www.linkedin.com/in/janns/Follow Our Updates⁠⁠LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/TakeawaysB2B buying is a complex and relational process.Emotional components play a significant role in decision-making.Buyers often carry the blame for failed purchases.Buying groups should ideally be small and focused.The onboarding experience can impact perceptions of a product.Understanding emotional jobs to be done is crucial for marketers.Creative strategies must align with the emotional journey of buyers.Brand awareness is essential for niche products to compete.The buying process involves multiple stakeholders and perspectives.Marketers need to navigate political capital within organizations.Chapters:00:00 - Navigating the Complexities of B2B Buying02:38 - The Emotional Weight of Decision Making05:19 - The Role of Buying Groups in B2B07:55 - Understanding Emotional Jobs to Be Done10:30 - Creative Implications in B2B Marketing13:00 - The Importance of Brand Awareness in Buying Decisions15:23 - Integrating Products in a Buying Ecosystem

Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won't cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what's actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time.ㅤBest Moments:(01:27) Why adding 2026 to your B2B content titles instantly lifts results(03:15) Listicles, toolkits, and playbooks outperforming standard “guides”(04:10) Using the word “trend” for a 15% engagement boost(05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers(06:30) Nonprofits should be upfront about rising costs in Q4 appeals(08:15) Sports are too long and baseball is impossible to defendㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

SaaStr 817: What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin In this Q&A session from SaaStr Annual, Jason Lemkin delivers hard truths about how AI is reshaping the entire SaaS landscape. No sugarcoating, no feel-good platitudes - just the brutal reality of what's happening to B2B companies right now. What You'll Learn: Why 80% of B2B investors now only do AI deals (and what that means for traditional SaaS) The real reason $100M revenue companies are suddenly hitting growth walls Why VCs have shifted from seeking billion-dollar to trillion-dollar outcomes How the "triple-triple-double-double" growth model died in 18 months Why you need to go multi-product by $10M revenue (not $100M) The downward death spiral killing SaaS companies that aren't adapting Specific tactics for surviving when your go-to-market playbook stops working Key Moments: A founder admits he's "terrified" of AI - Jason's response will surprise you Why vertical SaaS is becoming the only "safe haven" The harsh math on fundraising when you're not AI-first How brand marketing is changing as search moves from Google to ChatGPT Why working "twice as hard and four times smarter" isn't optional anymore Raw Founder Questions Answered: "How do I fundraise when I'm not AI-first?" "Is triple-double-double still attractive to investors?" "Should my sales team experiment with AI?" "How many resources should we devote to becoming AI-first?" This isn't your typical conference recap. It's 90 minutes of unvarnished insights from founders in the trenches, dealing with the AI disruption in real-time. Jason doesn't hold back on what's working, what's broken, and what you need to do differently starting tomorrow. Perfect for: SaaS founders, revenue leaders, and anyone trying to navigate the AI transformation of B2B software. ------------------   Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd!   It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.    The biggest names will be there. The best networking.    Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.    Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout.   SaaStr AI London – where SaaS Meets AI in London. See you there. --------------------------------------------------- Hey everybody, SaaStr Annual will be back in May of 2026.  The world's largest SaaS + AI gathering for executives. Just this May we hosted: 10,000 attendees with 68% VP-level and above, 36% CEOs and founders and a growing 25% were AI-first professionals. This is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.  But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today. Use my code JASON100 for exclusive savings. Get your tickets at podcast.saastrannual.com or use code JASON100 at checkout.  SaaStr Annual 2026. We'll see you there.     

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Raise Your Visibility on LinkedIn Without Feeling Loud or Pushy For many business owners, LinkedIn can feel overwhelming. But it can also be one of the most powerful places to connect with your dream clients and potential collaborators and grow. ‍ It's a place where thoughtful voices are heard and real opportunities can take root. ‍ So this week on The Brilliant Book Festival, I was delighted to be joined by Louise Brogan, author of Raise Your Visibility on LinkedIn. ‍ Her approach is refreshingly different: no cold messages, no forcing yourself into someone else's mould, just clear, consistent steps that help you build a presence people trust. ‍ Louise shows us that visibility isn't about being the loudest. It's about being the one who shows up with clarity, humanity, and the quiet confidence to let your expertise speak for itself. ‍‍ Prefer to WATCH instead of read? https://www.youtube.com/watch?v=72DfGZtzUws ‍ ‍ “The people who decide you're the expert are the people watching you show up.” – Louise Brogan ‍ Why Visibility Matters For many introverted entrepreneurs, the idea of “getting visible” online can feel daunting.  ‍ Louise reminds us: visibility doesn't mean becoming someone you're not. It means showing up consistently in a way that feels natural to you, so that when potential clients need your expertise, they already trust you. ‍ LinkedIn works because: ‍ People on the platform have resources to spend. Often corporate budgets or personal income. Most people never post. They're silent observers (“hidden buyers”) waiting for the right voice to resonate.. You need to be the clearest. ‍ You don't need to be the loudest. You need to be the clearest. ‍ As Louise puts it, showing up regularly to share insights creates an ecosystem where others decide you are the expert. ‍ ‍ Becoming Seen as an Expert One of the biggest barriers to posting on LinkedIn is the feeling of: “Who am I to say this?” Louise gently reframes this. You don't need to declare yourself “the top expert in the world.” You simply need to answer the kinds of questions your dream clients are already asking. Visibility isn't about grandeur—it's about consistency. If you regularly share your perspective, your network begins to associate you with your area of expertise. Even better, others amplify you by engaging, commenting, or tagging you in conversations. As Louise explained: “The people who decide you're the expert are the people watching you show up.” ‍ The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone. ‍ ‍ “One thoughtful conversation outweighs a hundred copy-paste messages. LinkedIn is about networking, not spamming.” – Louise Brogan ‍ A Favourite Story: Selling Art on LinkedIn Louise shared the story of an artist who initially thought LinkedIn wasn't “for her.” Once she began posting about her work, not only did she start selling to businesses (who wanted art for their offices), but she was also featured in Vogue and went on to collaborate with a furniture designer. ‍ Why? Because LinkedIn isn't about industries—it's about people. And people buy from people they connect with. ‍ ‍ The Quiet Power of Consistency The heart of Louise's message is that LinkedIn works when you build a trusted rhythm of presence. Not through noise. Not through hacks. But by showing up in a way that feels true. If you've ever felt hesitant about LinkedIn, let Louise's story reassure you: visibility can be both strategic and soulful. You don't have to shout. You simply need to resonate, consistently. ‍ ‍ Final Thought to Reflect On What could shift for you if you used LinkedIn as a space for building steady, human connections? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Louise Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value. ‍As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online. ‍A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise has spoken at conferences including Social Media Marketing World,  European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online ‍ Read Louise's Book: Raise Your Visibility on LinkedIn ‍ Connect with Louise Website    LinkedIn ‍  YouTube ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

What if the biggest threat to your business growth wasn't a lack of ideas—but chasing the wrong ones?In this episode of Decidedly, we sit down with Tim Hines – fractional CMO, business coach, and author – to unpack how entrepreneurs can stop wasting time on “shiny objects” and start building marketing strategies that actually drive revenue. With years of experience helping companies go from zero to one, Tim shares what it takes to align marketing with business goals, avoid costly mistakes, and harness authenticity in a noisy marketplace.From breaking free of vanity metrics to learning why most founders set their teams up to fail, Tim reveals the blueprint for creating marketing systems that scale. We explore why small businesses often misunderstand marketing, how to think like a starter without burning out, and why authenticity is the only real filter left in today's AI-saturated world.This conversation isn't about flashy campaigns – it's about clarity, focus, and making decisions that move the needle. If you've ever wondered how to build marketing that works for your stage of business, this episode will help you decide what really matters.KEY TOPICSFractional CMO insights: when to hire one and whyThe #1 mistake startups make when starting marketingWhy chasing “shiny objects” kills growthMarketing as investment vs. cost centerFunnels, metrics, and why most companies don't track themB2B vs. B2C marketing: what really changesContent marketing myths (and the dangers of AI copy-paste)How to know if your in-house marketing is holding you backWhy authenticity is the strongest filter for modern brandsCHAPTERS00:00 Introduction03:00 Why Marketing Starts with Business Goals07:45 Shiny Object Syndrome: Common Startup Mistakes12:00 Funnels, Metrics, and Why Most Companies Don't Track Them17:15 B2B vs. B2C Marketing – What Really Changes22:00 Content Marketing Myths and AI Pitfalls26:00 Authenticity as the Last Real Filter in Business30:00 Starters vs. Finishers: Knowing Your Strengths36:00 The “In-House Marketing” Trap for Small Businesses41:00 Marketing as Investment, Not Expense47:00 Tim's Top Decision-Making Tip for Entrepreneurs#StartupMarketing #MarketingStrategy #BusinessGrowth #FractionalCMO #Entrepreneurship #AuthenticMarketing #MarketingMistakes #SmallBusinessMarketing #ContentMarketingMyths #RevenueGrowth #MarketingTips #DecidedlyPodcastCONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: www.instagram.com/decidedlypodcast Join us on Facebook: https://www.facebook.com/decidedlypodcast Shawn's Instagram: www.instagram.com/shawn_d_smith Sanger's Instagram: www.instagram.com/sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.LEARN MOREwww.decidedlywealth.com SUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAILJoin us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!CONNECT WITH TIMInstagram: https://www.instagram.com/tnhines_speaks LinkedIn: https://www.linkedin.com/in/tnhines/ X: https://x.com/tnhines Website: https://www.tnhines.com/ Tim Hines is a global keynote speaker, business coach, author, podcaster, and four-time founder who helps professionals grow by becoming more collaborative, innovative, and influential. He's worked with top organizations like Ticketmaster, Air France, and the CIA, authored The Marketing Starter, and hosts The Marketing Starter Podcast. A Chicago native now in Austin with his wife, daughter, and two dogs, Tim is also a trained standup comedian and licensed marriage minister.

Maggie Carey (CEO, Master It Media LLC), who shared proven strategies on how B2B businesses leverage social media for exponential growth. Maggie explained why a human-centric approach focusing on addressing client pain points and storytelling is crucial. She also elaborated on the winning Three C's Framework: consistency, clarity, and capacity.

In this episode of Future Finance, hosts Glenn Hopper and Paul Barnhurst welcome Dennis Jiang, co-founder and CEO of Rosie. Dennis shares how Rosie helps professionals navigate complex spreadsheets, debug formulas, and optimize financial models. The conversation explores how AI is transforming spreadsheet use, streamlining tedious tasks, and empowering users to focus on strategic insights. Dennis also explains the unique challenges of integrating AI into financial workflows and how Rosie is changing the landscape of Excel usage for power users.Dennis Jiang is the co-founder and CEO of Rosie, an AI-powered assistant that helps professionals understand, build, and analyze spreadsheets with ease. Dennis started his career as a consultant at Bain & Company, where he became an Excel whiz, so much so that he later worked as a freelance Excel consultant for high-profile clients like Apple. Having seen firsthand how much his clients and colleagues rely on spreadsheets yet struggle with them, Dennis founded Rosie to leverage agentic AI to finally solve that problem and help professionals focus on insights rather than wrestling with formulas.In this episode, you will discover:How Rosie's AI assistant redefines how professionals use Excel.The role of AI in auditing and debugging complex financial models.How Rosie saves time for finance teams by automating tedious tasks.The difference between Rosie and tools like Microsoft Copilot for advanced users.Why Dennis believes that spreadsheets will remain central to finance, even as AI technology evolvesDennis shared his journey from consulting to founding Rosie, offering an inspiring look at how AI is transforming Excel modeling and financial workflows. His insights into automating tedious tasks, debugging complex models, and enhancing financial analysis provide invaluable guidance for professionals looking to leverage AI to improve productivity and decision-making.Follow Dennis:LinkedIn - https://www.linkedin.com/in/dennis-jiang-0387923/Website - https://www.askrosie.ai/?utm_source=podcast&utm_campaign=futurefinance1Special Offer for Our Listeners: Enjoy 1 free month of Rosie Premium (a $20 value) using the code FUTUREFINANCE at checkout.Join hosts Glenn and Paul as they unravel the complexities of AI in finance:Follow Glenn:LinkedIn - https://www.linkedin.com/in/gbhopperiiiFollow Paul:LinkedIn - https://www.linkedin.com/in/thefpandaguyFollow QFlow.AI:Website - https://bit.ly/4i1EkjgFuture Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[03:04] - Why Rosie Was Created[05:22] - Microsoft's AI Integration Struggles[06:45]...

In this episode of the Canary Cast, Florian Hagenbuch, Co-Founder and General partner at Canary, sits down with Jose Gedeon, co-founder and CEO of Cobre, a Colombian fintech building the real-time B2B payments and cross-border infrastructure powering finance teams across Latin America. From his early fascination with M-Pesa’s case at the University of Pennsylvania, to failed attempts at building his own mobile money business in Colombia, a stint as a consultant at McKinsey New York, and a role at Oyo in Mexico, José shares how each chapter of his journey shaped the vision for Cobre. What started as white-label wallets for meal vouchers during the pandemic evolved into Colombia’s leading real-time B2B payments platform, now expanding rapidly into Mexico and cross-border flows. During the episode, José reflects on the unique challenges of scaling a fintech in LatAm, the pivotal customer moments that unlocked entirely new business lines, and the ambition of turning Cobre into the default infrastructure for payments across the region. In this episode, we dive into: From White-Label Wallets to Infrastructure: How Cobre pivoted from building digital wallets for meal vouchers into real-time B2B payments and treasury management. Cross-Border Breakthroughs: The customer emergency that sparked Cobre’s cross-border product and how it led to a new revenue line. The Role of Stablecoins: Why stablecoins are becoming increasingly relevant in illiquid or high-cost currency corridors like Colombia, Turkey, and Argentina. Scaling in Mexico: How Cobre reached $100M in monthly volume in only 8 months in Mexico—10x faster than in Colombia. Vision for the Future: Why Jose believes it’s still “day zero” for Cobre and how the company aims to become the de facto B2B payment infrastructure for LatAm. Founder Lessons: Biggest mistakes, wins, and the cultural values that define the Cobre team. Whether you’re a founder, operator, or fintech enthusiast, this episode offers a masterclass in product pivots, client-focused culture, scaling infrastructure in emerging markets, and building with ambition in one of the most dynamic regions in the world. Tune in to hear how Cobre is not only modernizing payments in Colombia and Mexico, but also shaping the future of financial infrastructure across Latin America. Guest: Jose GedeonJose is the co-founder and CEO of Cobre, a fintech modernizing B2B payments and cross-border infrastructure in Latin America. Cobre moves billions annually, already processing ~3% of Colombia’s GDP, and recently raised its Series B led by Oak HC/FT, with participation from Canary and other global investors. Follow Jose on LinkedIn Host: Florian HagenbuchFlorian is the co-founder and General Partner at Canary, a leading early-stage investment firm in Brazil and Latin America. Canary has invested in more than 130 companies since its founding in 2017. Previously, Florian founded Loft, a company that digitized and transformed the home buying experience in Brazil, bringing transparency, liquidity, and credit to millions of Brazilians. Before that, Florian also co-founded Printi, the leading online printing marketplace in Latin America. Follow Florian on LinkedInHighlights:00:55 – 07:30 | Jose's Background & Early Influences07:30 – 08:08 | The Impact of COVID on Colombia's Financial Digitization08:10 – 11:07 | University Years, Early Attempts & Lessons Learned11:16 – 14:47 | Corporate Finance Pain Points Cobre Set Out to Solve & the First Iteration: White-Label Wallets14:55 – 16:11 | Cobre's First Business Model and Learnings on Pricing Power and Revenue Potential16:20 – 18:57 | Pivot to Real-Time B2B Payments and Building Colombia's First and Only Real-Time B2B Payment Infrastructure19:00 – 21:00 | Bre-B, the "PIX" of Colombia21:02 – 26:19 | Expansion into Cross-Border Payments and Different Customer Bases26:20 – 28:54 | Money Corridors in Colombia29:00 – 32:22 | Stablecoins & Tech Stack in Cross-Border Payments33:00 – 36:00 | Expansion to Mexico & Early Learnings 36:00 – 37:00 | Key Numbers, Scale & Vision37:00 – 43:07 | Future Plans and Raising Successful Venture Rounds43:08 – 47:40 | Founder Lessons & Culture47:40 – 52:12 | Conclusion: Recommended Content for ListenersRecommended Content: 1. Elon Musk biography by Walter Isaacson2. The World for Sale by Javier Blas and Jack Farchy3. Read, Write, Own by Chris DixonTranscrição do Episódio em Português: Hoje, estamos movimentando cerca de 3% do PIB da Colômbia dentro da Cobre.É um número muito grande.Mas, ao mesmo tempo, também é pequeno.Copo meio cheio, copo meio vazio.Isso nos dá bastante espaço para crescer. Agora, mudando para o inglês, para facilitar um pouco para você.José, muito obrigado por estar aqui. Agradeço por dedicar seu tempo. Estou muito animado para conversar com você. Como contexto, o José é cofundador e CEO da Cobre, uma fintech colombiana que está se expandindo para o México. Vocês rapidamente se tornaram uma das principais plataformas de pagamentos B2B em tempo real e de gestão de tesouraria corporativa na Colômbia — e, em breve, também no México. Sob sua liderança, muitas coisas empolgantes aconteceram. Vocês já escalam para centenas de empresas nesses dois países. Estão movimentando algo em torno de 18 bilhões em volume anual em folha de pagamento e pagamentos a fornecedores.E, o mais importante, estão se tornando uma camada crítica de infraestrutura para times financeiros modernos na região. Estou muito animado com este episódio, em mergulhar na sua jornada empreendedora, José, como a Cobre está modernizando os pagamentos corporativos, o cenário fintech na América Latina de forma mais ampla e, claro, a visão que você tem para o futuro da companhia. José, obrigado por se juntar a nós. É um prazer enorme ter você aqui hoje. José:Florian, o prazer é meu. A Canary foi a primeira firma de venture capital que acreditou na Cobre — e também o primeiro investimento de vocês fora do Brasil. Na época, nós até dissemos ao Marcos que expandiríamos para o Brasil… ainda não aconteceu.Mas tem sido uma ótima história até aqui, e vocês têm sido apoiadores incríveis. Obrigado. Florian:Sim, lembro bem disso. Inclusive, naquela época vocês tinham outro nome, não era? Acho que era “Pexto”, se não me engano.As coisas mudam, mas estamos felizes que deu certo. José, talvez possamos começar um pouco falando do seu histórico e da sua trajetória pessoal. Pode nos contar sobre sua origem e o que você fazia antes de empreender? José:Claro. Eu nasci e cresci em uma cidade pequena da Colômbia chamada Cartagena. Hoje é turística e bastante conhecida, mas, quando eu crescia lá, era apenas um destino nacional, relativamente pequeno. Eu, inclusive, nasci em Barranquilla porque minha mãe era de lá — que é ainda menor.De Barranquilla vêm muitas coisas conhecidas: Shakira, a Avianca (nossa companhia aérea nacional), e as últimas duas empresas colombianas que abriram capital nos EUA também são de lá.É uma cidade muito empreendedora. Talvez um bom precedente para a Cobre, não é? Venho de uma família de imigrantes libaneses — extremamente trabalhadores e empreendedores. Cresci aprendendo, por osmose, o que significava ser um empresario. Homens e mulheres da minha família sempre fundaram e até hoje administram empresas. Era um ambiente muito natural para acabar trilhando o caminho que trilhei. Depois tive o privilégio de estudar na Universidade da Pensilvânia. Meu primo Felipe — hoje cofundador da Cobre — estudava lá um ano antes de mim. Eu nunca achei que conseguiria entrar, mas consegui, e fui para a Penn cursar a graduação. No meu primeiro ano, li um business case sobre a M-Pesa, considerada precursora do dinheiro móvel — e, por consequência, de boa parte do que chamamos hoje de fintech: Zelle, Venmo, Paytm, GCash…A ideia original surgiu da M-Pesa, um serviço criado pela Vodafone que permitia às pessoas enviar dinheiro via SMS. Hoje, algo como 20% do PIB do Quênia transita pela M-Pesa. É completamente ubíquo. Inspirado nisso, tentei várias vezes criar algo parecido na Colômbia durante meus verões na Penn, mas obviamente falhei — afinal, eu não era uma empresa de telecomunicações. Ainda assim, essa experiência me mostrou como uma infraestrutura de pagamentos em tempo real poderia transformar a vida de milhões de pessoas e empresas. Ao me formar, voltei para a Colômbia para tentar de novo. E falhei mais uma vez. Foi aí que percebi: “o problema sou eu, preciso aprender a construir empresas de verdade”. Então fui trabalhar na McKinsey em Nova York. Passei um ano e meio lá e tive como cliente uma das maiores gestoras de venture capital do mundo. Eu era apenas analista júnior na equipe, mas aprendi muito sobre como os VCs pensam. Isso me levou a largar o emprego em Nova York e me mudar para a Cidade do México, para trabalhar na Oyo Rooms, um dos grandes unicórnios da Índia. A ideia era aprender mais sobre startups de hiperescala do que eu aprenderia ficando na consultoria. Fiquei um ano e meio na Oyo — até a pandemia começar. Com a COVID, percebi: “este é o momento certo para digitalizar pagamentos na Colômbia”. As empresas estavam forçadas a mudar. E foi quando decidi voltar a Bogotá, em junho de 2020, para tentar mais uma vez. E agora, cá estamos. Florian:Muito interessante. Não sabia de todas essas tentativas que não deram certo antes.Aliás, eu também estudei na Penn, me formei em 2010. Você foi alguns anos depois, certo? José:Sim, me formei em 2018. E naquela época, o ambiente ainda era mais voltado para carreiras tradicionais. A maioria queria ir para consultoria, bancos de investimento ou fundos. Eu era um dos poucos insistindo em empreender já na graduação. Participei até de competições de startups do MBA, porque não havia para undergrad. (continua na mesma estrutura — alternando Florian / José, até o final da conversa que você compartilhou).

Growers Edge is revolutionizing agriculture by eliminating the biggest barrier to farmer innovation: risk aversion. With $30 million in funding raised in just 18 months under CEO Matthew Hansen's leadership, the company has evolved from a struggling crop insurance reseller into a multi-faceted agricultural technology platform. By providing downside protection for farmers trying new inputs, expanding into direct lending for equipment and land purchases, and leveraging proprietary data insights, Growers Edge has built three profitable business lines targeting a combined addressable market of over $400 billion. In this episode, Matthew shares his journey from private equity investor to hands-on operator, detailing the systematic turnaround that transformed the company from hundreds of thousands in revenue to millions, with some business lines growing at 800% annually. Topics Discussed: Growers Edge's evolution from crop insurance reseller to comprehensive agricultural risk management platform The three core business lines: input warranties, direct lending, and data services Matthew's transition from private equity investor to operational CEO The systematic approach to company turnaround and organizational restructuring Strategies for identifying and scaling what's working while eliminating what isn't Building a customer-focused organization versus a product-focused one Attracting top-tier talent during rapid growth phases GTM Lessons For B2B Founders: Lead with guarantee, not data: Matthew discovered that "putting your money where your mouth is goes a lot further than charts and graphs at the farm gate." Instead of overwhelming farmers with analytics to convince them to try new inputs, Growers Edge simply guarantees the performance. This approach eliminates the primary barrier to adoption - risk aversion - and accelerates decision-making. B2B founders should consider how they can reduce perceived risk for customers rather than just providing more information to justify decisions. Organize around customers, not products: One of Matthew's first major changes was restructuring the organization around customer needs rather than product lines. He explains the critical difference: "A company that's organized around products has something and you're trying to basically force someone to buy it, whereas the company that's focused on customers knows the customer, sees the need and provides a solution." This customer-centric approach enables rapid iteration and market responsiveness that product-focused organizations struggle to achieve. Scale winners ruthlessly while exploring adjacencies: Rather than trying to fix everything, Matthew focused on "watering the winners" - identifying what was already working and doubling down with resources and talent. He then systematically explored adjacent opportunities that leveraged existing capabilities, like using warranty data to inform lending decisions. B2B founders should resist the urge to spread resources thin and instead concentrate on amplifying proven success while strategically expanding into related markets. Build acquisition as distribution strategy: Growers Edge's acquisition of Aquoso wasn't about technology or talent - it was about buying a go-to-market engine. Matthew compares it to "when Budweiser buys a craft beer company and when you plug it into that distribution network, you see sales of that craft beer skyrocket." The acquired company's existing relationships with 28 banks and farm credits provided immediate distribution for Growers Edge's data products, doubling that business since acquisition. Founders should consider acquisitions not just for capabilities, but as a way to instantly access established customer relationships and distribution channels. Talent attraction follows momentum, not compensation: Matthew was able to recruit executives who had built three unicorn fintech companies not through compensation alone, but because of "the positive direction of the business, the renewed vigor of the fundraising and the support of very credible, fantastic sponsors." Top talent gravitates toward companies with clear momentum and strong backing. B2B founders should focus on demonstrating tangible progress and securing credible investors as much for talent attraction as for capital.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

Entérate de lo que está cambiando el podcasting y el marketing digital:-Spotify integra mensajes directos para fortalecer su faceta social.-Apple Music estrena herramienta para importar listas de reproducción.-NotebookLM amplía sus resúmenes en video y audio a nivel global.-YouTube enfrenta críticas por uso oculto de inteligencia artificial en videos.-Carlos Roca consolida su voz en el podcasting en español.-La Generación Z redefine su rutina sonora en el regreso a clases.-Reddit, la nueva fuente clave de datos para la IA.-Un pódcast que deja que la IA tome el micrófono.-Cómo aumentar la audiencia de un pódcast B2B. Pódcast recomendado Hoy en la Historia. En cinco minutos repasa un hecho histórico ocurrido en esta fecha para que entiendas el mundo actual. Producido por “El Orden Mundial”, medio especializado en geopolítica.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Rama Mayo, the Founder of Hall of Flowers, discussed the upcoming Hall of Flowers events coming to Santa Rosa, California (site of their very first event) as well as hosting their first New York show and its significance for the cannabis industry. Hall of Flowers, a B2B cannabis trade show, has garnered significant praise, particularly for its California events.Rama shares his and his team's connection to New York City and provided updates on event preparations, including the number of brands and retailers, and highlighted the strategic location and offerings of the New York event.We also covered Hall of Flowers' commitment to social equity, their strict vetting process for exhibitors and attendees, and the challenges of regulatory compliance.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Tired of your sales pipeline going dry after a busy season?In this episode of the Relentless Goal Achievers podcast, host Eric Konovalov shares 3 practical and proven strategies to keep your pipeline consistently full—without burning out.With experience coaching over 4,300 sales pros, Eric dives into:✅ The 20-per-day method to generate 8–10 meetings per week✅ The “3 Left, 3 Right” technique to maximize in-person prospecting✅ How to run a Proposal Party and revive dead leadsWhether you're in B2B, tech, or local sales—these strategies will help you stay ahead, stay booked, and stay paid.What You'll Learn in This Episode:Why your pipeline goes dry—and how to prevent itThe 20-per-day formula to generate 8–10 new meetings weeklyThe “3 Left, 3 Right” technique for in-person prospecting successHow to host a “Proposal Party” to re-engage cold leads and lost dealsWhy fear of cold calling is natural—and how to overcome itThe mindset shift that separates average salespeople from elite performersResources & Links Mentioned:

In this episode, the hosts dissect a high-margin dental supply e-commerce carve-out deal and uncover how a recent legislative change may have obliterated its business model.Business Listing - https://www.bizbuysell.com/business-opportunity/high-margin-b2b-e-commerce-dental-supply-business-with-2-500-customers/2382931/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

This episode is a rebroadcast of host Auren Hoffman's appearance on the CMO Confidential Podcast.Auren shares why he believes vendor management is the #1 skill for future executives—and why most companies should rent world-class capabilities rather than hire executives they can't fully utilize. From “scaffolding” young talent to his provocative views on procurement's negative value, Booz Allen, MBAs, and the transformation of private equity, this episode is packed with contrarian insights for CMOs, CEOs, and founders alike.

Think your tech stack is working for you? Think again.  After analyzing 100 stacks from the CMO Huddles community, Ryan Koonce of Growth Bench exposes what's broken, what's bloated, and what to do instead. From misfiring attribution models to misused tools like Google Analytics and Salesforce, this episode offers a fast, practical reset for any CMO serious about smarter growth.  What You'll Learn:  Why Salesforce isn't always the answer  The fatal flaw in Google Analytics you can't ignore  The real reason attribution is still a mess  What “great” data access looks like for marketing teams  For the rest of the conversation, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/wRWHIrzsD68]. Get more insights like these by joining our free Starter program at cmohuddles.com.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. Join host Walter Crosby as he sits down with sales veteran John Powers, founder of Power Up Sales, for an enlightening discussion on developing effective B2B sales strategies. With decades of experience, John's first-time podcast appearance brings a wealth of knowledge to the table. In this episode: John introduces his F.A.S.T. sales development model—focus, accountability, strategy, and teaching/coaching—highlighting its universal applicability across industries. They explore why having a structured and proactive sales management approach is vital for small and mid-sized businesses aiming to optimize their sales teams. John's insights also cover the importance of sales management, including the pitfalls of promoting top salespeople into managerial roles without proper training. Together, they unravel how accountability, aligned with personal and corporate goals, can lead not just to effective sales management but to significant business growth. John emphasizes creating a positive culture around accountability, turning it into a desired component of organizational success rather than something to fear. Key Topics: Understanding and implementing the F.A.S.T. model in sales development The critical role of structured coaching in boosting sales performance Cultivating a positive culture of accountability within teams Bridging the gap between individual sales goals and company objectives The changing landscape of sales and how to stay competitive Connect with John Powers: LinkedInPowerUp Sales & Consulting Connect with Walter Crosby and Sales & Cigars: Website: Helix Sales Development LinkedIn: Walter Crosby Instagram: @wcrosby248 Facebook: Helix Sales Development       Share Your Thoughts: We'd love to hear your feedback and experiences! Drop us a line and join the conversation on social media using #SalesAndCigars. Never Miss an Episode! Join the Sales & Cigars community by subscribing to our podcast and YouTube channel: Subscribe to the Podcast: Apple Podcasts: Subscribe on Apple Podcasts Spotify: Follow on Spotify ...and wherever you listen to podcasts! Subscribe to Us on YouTube: Stay updated with our latest video content by subscribing to our YouTube channel. Hit the bell icon for notifications on new uploads! YouTube: Sales & Cigars Channel Stay in the loop: By subscribing, you'll get instant access to new episodes, insightful conversations, and bonus content designed to elevate your sales skills and more. Keep savoring those cigars and stay sharp in sales! Until next time, keep listening to Sales & Cigars—the podcast where the only smoke we blow is from cigars.  

This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution.

Copy and paste content doesn't build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real.That's executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we're taking a closer look with the help of our special guest, Ashley Emery, CMO at VelocityEHS.Together, we explore what B2B marketers can learn from emotional storytelling, breaking traditional formats, and building real resonance with your audience (even in the most unexpected places).About our guest, Ashley EmeryAshley excels in driving growth and innovation in B2B technology organizations, both at the global enterprise and high-growth start-up scale. She holds an Executive MBA and specializes in demand generation and revenue-focused marketing strategies. Ashley has a proven track record of building and leading high-performing marketing teams, having served as Head of Global Campaigns for the Database and Analytics category at AWS, VP of Marketing at Emburse, and most recently, the SVP of Demand Generation at Employ, the parent company of JazzHR, Jobvite, and Lever.What B2B Companies Can Learn From The Last of Us:Story comes before product. In B2B, it's easy to get stuck in the habit of leading with features, capabilities, or technical specs. But as The Last of Us demonstrates, what draws people in is a story they care about, not a list of innovations. Your product may be powerful, but unless your audience understands how it impacts their world or identity, it won't matter. Center the narrative on the customer's journey, pain, and outcome, your product plays a supporting role in that transformation. This shift can completely reframe how you approach content, ads, and even your brand voice. Ashley advises, “Lead with a human-centric storytelling. Don't sell features… the product is the enabler, it's not the hero.”Your audience might not be who you think. “Even if you think you understand your audience, you may not,” said Ashley, who was surprised herself, as she was so drawn to the series. Just as The Last of Us broke out of its presumed “gamer” audience, B2B brands often have unexpected buyers, champions, or influencers they're missing. Assumptions based on firmographics or industry stereotypes can be limiting. VelocityEHS found that their safety-focused customers were actually risk-tolerant thrill-seekers outside of work, which changed how they positioned messaging. This is a call to continuously validate personas, run qualitative interviews, and listen for nuance. Your best buyers may not look like your ICP on paper.The medium shapes the message. It's not enough to have a great story, you have to tailor it to the channel and format. A 60-minute podcast moment doesn't automatically become a good TikTok. Just like a video game plot doesn't translate directly into a TV script, B2B content has to be rewritten for the medium it's living in. That means writing social hooks, designing natively for mobile, and assuming low context. Ian reminds us that, “-if you take an idea that Ashley says in minute 50 of a podcast and drop it onto LinkedIn, and the person has no context at all who this person is or what they do, then the actual insight itself isn't as interesting or valuable.” Meet your audience where they are, mentally, emotionally, and contextually, or risk wasting great content on the wrong canvas.Quotes“Often in marketing, we get scared of emotion. We try to stay very neutral in our language. We don't want to be provocative, we don't want to be bold, and I think we as humans crave that. The show is a perfect example. The boldness, the emotional connection, and the conflict of the characters was really valuable. There's so much raw emotion and connection in the stories that could be told, and not being afraid to tell an uncomfortable story… is powerful.”Time Stamps[00:55] Meet Ashley Emery, CMO at VelocityEHS.[00:56] Why The Last of Us?[01:42] The Role of CMO at VelocityEHS[02:48] Breaking Down The Last of Us[26:47] B2B Marketing Lessons from The Last of Us[27:36] Human-Centric Storytelling in Marketing[35:16 Understanding Your Audience[38:43] Building an Ecosystem of Content[40:20] The Importance of Star Power[42:14] Embracing Emotional Tension in Marketing[46:11] Final Thoughts & TakeawaysLinksConnect with Ashley on LinkedInLearn more about VelocityEHSAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how marketing teams can support and scale these efforts.This episode is both a look back at content marketing's roots and a forward-looking discussion on how individual voices are shaping the future of brand storytelling.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Matan-Paul's Substack: https://matanpaul.substack.com/Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Today, we're joined by Marc Gonyea, Cofounder + Managing Partner of Blue Tusk Partners, an incubator for aspiring entrepreneurs, as well as a Cofounder + Board Member of memoryBlue, provider of sales development services for B2B and B2G technology companies. We talk about:The tough, tactical, and not sexy work of outbound salesWhat Marc & his cofounder did when faced with few things two knucklehead salespeople could do early in their careersWhere AI does – and does not- fit in the sales processHow memoryBlue helps make young professionals valuable to the marketplaceUsing AI tools to enrich data, build workflows, & automate emails. But then what??

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the final event: covering where Marketing ROI fails, and digging into the problems with measuring Revenue. Dale and Matt get into the conventional approaches to calculating marketing ROI, highlighting their limitations and presenting a more comprehensive framework. The discussion sets the stage for a robust understanding of marketing's true impact on a business's financial health.Throughout the episode, Matt and Dale critique traditional metrics used by major platforms like Facebook, HubSpot, and Salesforce, arguing that these models fail to capture the real contributions of marketing efforts. They stress the importance of focusing on gross margins rather than revenue, and present a compelling argument for using contribution margin as a more accurate representation of marketing's ROI. The conversation also touches on the historical neglect of brand marketing in favor of performance marketing, particularly in the B2B sector, and the repercussions that this shift has had on long-term business value.Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ROI #return #investment______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

Recorded live at our invite-only Carrier Kickoff (CKO) transportation event In July 2025. This special episode of Smart Acids hits the road with industry leaders to unpack the forces shaping freight, logistics, and chemical supply chains in 2025 and beyond.Hosts Andy Erickson & Chris Ernst are joined by:Chris Pickett – Lead Market Analyst, Pickett Research & CTO, Flock FreightRyan Streblow – President & CEO, National Tank Truck CarriersDr. Dwayne Roark – VP, Corporate Affairs & Marketing Communications, Univar SolutionsTogether, they dive into:The impact of bulk carrier consolidation and M&A activityClass 8 truck production trends and regulatory pressuresTariffs, trade wars, and their ripple effects on the chemical industryWhat it really means to be a “shipper of choice” in today's marketWhether you're in logistics, chemical manufacturing, or just love a good panel with sharp insights and sharper wit, this episode delivers.Smart Acids™ is the source for product insights and current market moves related to chemical and specialty ingredient distribution—breaking it all down one boron at a time. Join hosts Andy Erickson and Chris Ernst for straightforward and honest chat that speaks to the why behind pricing and supply, delivered in a smart, fun and entertaining way. Smart Acids is the winner of a B2 Silver Award, a top national recognition among leading global brands and marketers in B2B.About the hosts: Andy Erickson, senior director of product marketing for essential chemicals, and Chris Ernst, senior director of product marketing for solvents, converse with guests from chemistry and specialty ingredient backgrounds who are keyed in to manufacturing and markets across industries.Univar Solutions is a leading global specialty chemical and ingredient distributor representing a premier portfolio from the world's leading producers, and helping to keep communities healthy, fed, clean and safe. With the industry's largest private transportation fleet and technical sales force, unparalleled logistics know-how, deep market and regulatory knowledge, formulation and recipe development, and leading digital tools, we offer tailored solutions and value-added services to a wide range of markets, industries and applications.

Are your client relationships strong enough to earn their trust before the first pitch?Michael Haynes, a B2B market specialist, author and speaker, joins me from Sydney. He guides us on how to unpack what it truly takes to win and keep business clients today. It's not just about being client-focused anymore—it's about becoming buyer-centric. We talked through his AIR framework (Advice, Insights, Recommendations), why trust is built long before the sale, and how business development now relies more on connection and value than cold calls and pitches. He also shares how strategic networking and micro-engagements like panels and roundtables can set you apart in a crowded B2B world.If you're a small service firm trying to grow, this episode is your reminder to stop guessing and start listening. You'll get clear strategies to position your business as a trusted advisor—not just another vendor.Highlights:1. Beyond Client-Centric: Go Buyer-Centric - Michael explains why knowing the buyer's priorities and decision process matters more than general client needs.2. The AIR Framework for Real Impact - Delivering Advice, Insights, and Recommendations is how you prove your expertise and build credibility with decision-makers.3. Why Relationships Close Sales Faster - He shares how warm intros plus value-based insight can turn long sales cycles into two-call conversions.4. LinkedIn: Visibility vs. Connection - Michael talks about using LinkedIn strategically, from voice notes to DMs, to build true relationships—not just grow your follower count.5. Listening as a Growth Strategy - Learn how structured conversations with clients and prospects can reveal gaps, improve services, and inspire innovation.Connect with Michael:Website: https://listeninnovategrow.com/ LinkedIn: https://www.linkedin.com/in/michaelhhaynes/ Check this out:Get your free downloadable Go-To-Market Playbook for service firms at https://listeninnovategrow.com/sme-playbook/ ------------------------------------------------------------------------------In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won't regret it. AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1

I know you are concerned with sales.  It's easy to determine how well your people are selling to your customers.  But your customers are more concerned with how well they are being served by your salespeople.           Why is that important?  Because you are in it for the long run.  In one sense, your business is not really a sales business, it's a relationship-building business. In this podcast, I drill down into one aspect of that:  Serving the customer.        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Dave's Substack page  Subscribe to Dave's Newsletters Check out the website

In this episode of the Payments Podcast, Mandy Miller, Chief Customer Officer at Bottomline, shares how collaboration across the B2B payments ecosystem is driving innovation and resilience.As banks, fintechs, and payment providers face economic uncertainty, Mandy reveals how strategic partnerships are helping them deliver better customer experiences, unlock new revenue, and stay competitive.

Conifer is pioneering a revolutionary approach to electric powertrains by eliminating dependence on rare earth materials while maintaining superior performance. In a recent episode of Category Visionaries, we spoke with Ankit Somani, Co-Founder of Conifer, about the company's mission to make electric powertrains as simple and manufacturable as internal combustion engines. Their breakthrough technology addresses critical supply chain vulnerabilities while enabling faster, more cost-effective electrification across industries from two-wheelers to delivery vehicles and robotics. Topics Discussed: The fundamental challenges with current electric powertrain manufacturing and rare earth material dependencies Conifer's approach to creating modular, rare earth-free electric powertrains with 90% commonized components The company's manufacturing-first design philosophy that prioritizes scalability and cost reduction Strategic go-to-market approaches for hardware companies selling to technical buyers Building brand trust and long-term customer relationships in hardware markets Earned media strategies that generated significant inbound demand without paid advertising The geopolitical implications of rare earth material supply chain constraints GTM Lessons For B2B Founders: Start with manufacturing constraints, not just product design: Ankit emphasized that their team approached hardware development backwards from typical startups. Instead of designing first and figuring out manufacturing later, they started by solving the hardest constraints: "Can you actually source the materials and manufacture it cheaply first and use that to then guide your design?" This manufacturing-first approach enabled them to create products that could scale economically from day one. B2B hardware founders should prioritize understanding their manufacturing and supply chain limitations before finalizing product specifications. Target technical champions who feel the pain daily: Rather than selling through traditional procurement channels, Conifer went directly to the end designers who were "perplexed with here's so many options I need to qualify." These technical users became their champions within customer organizations. As Ankit explained, "Use that to matrix in rest of the organization" rather than becoming just another commodity option in a sea of vendors. B2B founders should identify the specific technical roles that experience their problem most acutely and build champion relationships there first. Leverage geopolitical timing for category creation: Conifer's success was amplified by aligning their rare earth-free value proposition with growing geopolitical concerns about supply chain dependencies. Ankit noted: "The most important thing is what is happening in the world that you can most closely associate with where you could have a differing opinion." They positioned themselves as the alternative when the market was actively seeking solutions to rare earth dependencies. B2B founders should identify macro trends that create urgency for their solution and time their messaging accordingly. Build conviction for multi-year hardware cycles: Unlike software where you can iterate quickly based on customer feedback, hardware requires longer-term conviction. Ankit shared: "In a hardware product you have to have at least a two year view because that's the true cycle of making the product, proving the product and put it into production." Their decision to stick with rare earth-free technology, even when customers suggested alternatives, proved crucial when market conditions validated their thesis. Hardware founders must develop conviction in their core technical bets and resist the temptation to pivot based on short-term customer requests. Use physical demonstrations as your primary sales tool: Conifer's marketing strategy centers on putting working products in customers' hands rather than relying on presentations. As Ankit explained: "When you give a product in people's hands and within two minutes they realize the value of it without going through a bunch of PowerPoint." Their approach involves integrating systems into customer vehicles so prospects can "touch and feel" the performance difference. B2B hardware founders should prioritize creating tangible demonstrations that let customers experience their product's value directly.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

In this episode of the Sleeping Barber podcast, hosts Marc Binkley and Vassilis Douros engage with Mimi Turner & Jann Martin Schwartz who leads the marketplace innovation team at LinkedIn. The conversation delves into the complexities of B2B buying, emphasizing the relational and emotional aspects that influence purchasing decisions. Key themes include the importance of trust, the evolving dynamics of buyer groups, and the impact of generational shifts and AI on decision-making. The discussion also highlights the significance of physical events in fostering relationships and validating brands in the B2B space.Our Guests:Mimi Turner: Head of Marketplace Innovation, LinkedIn LMShttps://www.linkedin.com/in/mimi-turner/Jann Martin Schwartz: Senior Director of Marketplace Innovation, LinkedInhttps://www.linkedin.com/in/janns/Follow Our Updates⁠⁠LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/TakeawaysB2B buying is primarily relational, not just rational.Emotional jobs play a crucial role in B2B purchasing decisions.Trust and recommendations are vital for buyers.The number of stakeholders in buying groups is increasing.Generational changes are influencing B2B buying behaviour.AI is reshaping how buyers make decisions.Physical events provide essential human validation.Being well-known in a category is critical for success.Buyers prioritize defensible choices in their decisions.Understanding emotional jobs can enhance marketing strategies.Chapters00:00 Introduction to B2B Buying Dynamics06:06 Understanding Emotional Jobs in B2B12:04 The Role of Trust and Relationships17:58 Navigating Brand Recognition in B2B23:55 The Evolution of Buyer Groups and Decision-Making24:55 The Importance of Human Validation in B2B Decisions26:22 Trust and Influence in B2B Marketing27:41 The Role of Events in Building Trust29:37 Nonlinear Thinking in B2B Marketing31:56 Creating Value Through Intangible Investments34:37 Navigating Risk in B2B Purchases38:41 Emotional Jobs to Be Done in B2B Buying Decisions

Pipelines are drying up. AI hasn't delivered the growth it promised. And the old playbooks like SEO and outbound just don't work the way they used to. We call it the great pipeline starvation, and in this episode we break down what's really happening, what it means for sales and marketing teams, and how companies are trying to adapt. This episode is brought to you by ZoomInfo, the Go-To-Market Intelligence Platform. ZoomInfo gives you high-quality B2B data and sales intelligence on in-market buyers across companies of all sizes, powered by AI-driven automation with integrated outreach tools to help your GTM teams build pipeline and close deals faster. Check them out at zoominfo.com/revenue-formulaWant to work with us? Learn more: revformula.io(00:00) - Introduction (02:10) - Pipeline starvation (05:22) - Breakout companies are dominating (06:50) - The cost of lead gen (15:54) - The role of AI in cost reduction (20:18) - The future of sales and marketing automation (27:10) - The impact of AI on job roles (31:05) - The limitations of AI in growth (35:21) - The augment Bucket: Enhancing roles (39:36) - Zero waste GTM (46:35) - Final thoughts (47:27) - Next week: Todd Busler on the rev tech industry

Abel Police is transforming law enforcement efficiency through AI-powered report generation technology. With $5 million in funding, the company has developed a computer vision and natural language processing platform that automatically generates police reports from body camera footage, reducing officer paperwork time by up to one-third. In this episode of Category Visionaries, we sat down with Daniel Francis, Founder and CEO of Abel Police, to explore how a former data engineer with no policing background identified a massive inefficiency in law enforcement and built technology to address it. Topics Discussed: How a personal experience with domestic violence response times led to the founding of Abel Police The discovery that police officers spend one-third of their time writing reports Abel Police's approach to integrating with existing digital evidence management systems The unique challenges of selling technology to government agencies and police departments The company's evolution from attempting full record management system integration to standalone solutions The regulatory compliance requirements specific to criminal justice information systems (CJIS) GTM Lessons For B2B Founders: Immerse yourself completely in your target customer's world: Daniel spent 32 ride-alongs with police officers across different departments, not just conducting interviews but observing their daily workflows for hours. He describes himself as "chief ride along officer" and emphasizes that he had to "creepily watch them work for hours" to understand their pain points. B2B founders should go beyond traditional customer interviews and embed themselves in their customers' actual work environment to identify problems that aren't immediately obvious through conversation alone. Start with mock data when real data is inaccessible: Unable to access actual body camera footage, Daniel created fake scenarios with friends, filming mock arrests and citations to train their AI models. This creative workaround allowed them to begin product development despite regulatory barriers to accessing real police footage. B2B founders facing data access challenges should find creative ways to simulate their target environment and data types to begin building and testing their solutions. Become an insider to overcome industry skepticism: Daniel secured a position as a "records intern" at Richmond Police Department when they wouldn't initially buy his solution, giving him access to real body camera footage and deeper understanding of police workflows. This inside access became crucial for product development and credibility. B2B founders entering unfamiliar industries should consider temporary or consulting arrangements that allow them to work alongside their target customers and gain credibility within the industry. Give away pilots strategically in government markets: Contrary to Y Combinator's advice to always charge for pilots, Daniel found that offering free trials was essential for police departments due to their complex procurement processes. He explains that "if they have to pay for something, that's a hassle" in government settings, but if they're willing to share their data with you, "they're serious about it." B2B founders selling to government should consider free pilots as a necessary investment to navigate bureaucratic purchasing processes. Build standalone solutions before attempting platform integration: Abel Police initially tried to integrate with every record management system, which significantly delayed their go-to-market timeline. They found success by building a standalone version first, then pursuing integrations. Daniel notes they "would have never sold anything" if they had stuck to their original integration-first approach. B2B founders should prioritize getting a working solution in customers' hands over achieving perfect system integration from day one. Leverage adjacent opportunities from your core market position: Once established with police departments, Abel Police identified additional problems like online citizen reporting and policy/law lookup tools. Their relationship with agencies made them "very open to new solutions" since "there's way more problems than there is solutions" in policing. B2B founders should view their initial market entry as a platform for identifying and addressing related problems within the same customer base.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

How is a 26-year-old entrepreneur convincing risk-averse investors to build with trees instead of steel?At 26, Nate Helbach has already founded Neutral, one of America's most innovative real estate development companies. Growing up between Wisconsin and California's redwood forests sparked his environmental passion, leading him to pioneer mass timber construction that reduces building emissions by up to 26.5%. Currently breaking ground on the tallest mass timber building in the Northern Hemisphere in downtown Milwaukee, Nate discusses the gap between sustainability solutions and implementation. "The difficulty isn't the solutions—it's getting investors comfortable with the unknown over the status quo." How is this young entrepreneur overcoming real estate's notorious risk aversion?Nate Helbach is the Co-Founder and CEO of Neutral, a regenerative real estate development company pioneering mass timber construction in high-rise buildings. At 26, he's already breaking ground on what will be the tallest mass timber building in the Northern Hemisphere in downtown Milwaukee. Growing up between Madison, Wisconsin and California's redwood forests, Nate studied finance and sustainability before founding Neutral to bridge the gap between climate solutions and real-world implementation. His company focuses on mass timber construction, passive house design, and Living Building Challenge certification to achieve carbon-neutral development.In This Episode: (00:00) Nate Helbach- young real estate innovator(04:21) Background and entrepreneurial journey through sustainability discovery(09:07) Age of adoption story, implementation versus innovation challenges(12:38) Mass timber and passive house design differentiation(16:08) Adoption barriers in jurisdictions and building codesShare with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions!About the show: The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. Access more curated content on the subject by visiting, www.ageofadoption.com.This podcast is brought to you by Antenna Group, an award-winning integrated marketing, public relations, public affairs and digital agency that partners with the world's most exciting and disruptive companies across cleantech, mobility, real estate, healthcare, and emerging B2B tech sectors. Our clients are transformational and distinguished corporations, startups, investors, and nonprofits that are at the bleeding edge of the Age of Adoption. Visit antennagroup.com to learn more.Resources:Neutral's website: https://www.neutral.us/Nate Helbach LinkedIn https://www.linkedin.com/in/nate-h-1539b1102/Antenna GroupAge of Adoption WebsiteKeith Zakheim LinkedIn

Marcus Chan is a walking masterclass in disciplined growth. As CEO of Venli Consulting, he's helped sales teams uncover $2M–$10M+ in hidden revenue through what he calls a Revenue Operating System—a system that's generated $950M+ in results (and counting).In this episode, John Barrows reconnects with Marcus Chan to explore the grit, strategy, and mindset behind high-performing sales orgs. From his early days working in his family's Chinese restaurant to turning underperforming teams into market leaders at Cintas, Marcus shares the frameworks that built his legacy—and are helping companies win big today.They dive into:How to diagnose revenue leaks and plug them fastWhy most sales teams are leaving millions on the tableThe power of direct feedback in a world that avoids itSwitching gears between B2B and B2C modelsWhy “not being in sales” is often the biggest sales lieIf you're ready to challenge soft habits, sharpen your process, and uncover revenue you didn't even know existed—this episode delivers.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Marcus on LinkedIn: https://www.linkedin.com/in/marcuschanmba/Connect with Marcus on IG: https://www.instagram.com/therealmarcuschan/Check out Marcus's Websites : https://venliconsulting.com/ and https://venliconsulting.com/teams-book-your-call-489379Check out Marcus's Youtube Channel: https://urlgeni.us/youtube/channel/marcuschan

Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company's #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events.Corey shares the exact strategy that helped close seven-figure deals with brands like Lululemon, ReMax, and Hyundai, and how his team scaled this approach to send 15,000+ gifts annually while growing the company to $200 million in revenue.In this episode, you'll discover:✅ Why traditional cold outreach fails (and the psychology behind gift-based marketing)✅ The “unique, striking, impression” framework for choosing the perfect business gifts✅ How to build a high-quality prospect list that actually converts (it's not about volume)✅ The 6-step follow-up system that turns gift recipients into million-dollar clients✅ Why timing is everything (and when to call after your gift arrives)✅ The long-term strategy of consistent gifting that beats one-off campaigns✅ Real case studies: From overnight FedEx cookies to custom embroidered pillowsPerfect for: Entrepreneurs and small business owners struggling with lead generation, content creators looking to monetize their audience through B2B services, and anyone tired of competing in the crowded digital marketing space.Key Takeaway: Sometimes the most effective marketing strategy isn't digital at all - it's deeply personal and surprisingly analog.Guest Bio: Corey Quinn is a sales and marketing expert who spent 19 consecutive quarters as the top producer at a digital agency before becoming CMO at Scorpion, where he helped scale the company to $200 million. He's the author of “Anyone Not Everyone” and specializes in helping businesses escape the generalist trap through deep specialization and relationship-driven marketing.Free Resource: Listeners can get Corey's audiobook “Anyone Not Everyone” plus workbook, videos, and templates at anyonenoteveryone.comSubscribe to the Your Digital Marketing Coach podcast for weekly insights on building and growing your business through strategic digital marketing.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode of Resilience Unravelled, host Russell Thackeray interviews Jay Sapovits, founder of Ink'd Stores, a promotional marketing firm based in Boston. Jay discusses the intricacies of the merch and swag industry, providing insights into B2B promotional products, ROI tracking, and the cultural phenomenon of branded merchandise in the U.S. He contrasts the U.S. market with the UK, explaining how cultural differences impact the merch culture. Jay also delves into his business philosophy, emphasizing a personalized, human-centric approach over an automated one. He shares his perspective on resilience, the impact of technology, and the importance of taking consistent, focused action against self-doubt and distractions.00:00 Introduction 00:38 Jay's Background and Business Overview02:47 Understanding Swag and Merchandising03:39 Market Dynamics and Business Strategy06:26 Cultural Differences in Swag11:56 Technological Integration and Human Touch18:22 Challenges with Customer Service Automation19:55 Manufacturing and Production Control20:42 Understanding Audience for Effective Gifting21:35 Tracking ROI on Promotional Giveaways23:38 The Importance of Data in Marketing25:24 Creative and Cost-Effective Marketing Strategies27:18 Building Business Resilience29:50 Personal Growth and Overcoming Mental Barriers33:59 Final Thoughts and Contact InformationYou can contact us at info@qedod.comResources can be found online or link to our website https://resilienceunravelled.com#resilience, #burnout, #intuition

What's the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I'm excited to feature the man behind SPI Logistics' branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies.  We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking. This conversation is all about practical branding, long-term strategy, and creating meaningful content that drives real business impact in the transportation industry!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

This week on The PR Podcast, we sit down with Evan Boyer, founder and CEO of Leaders PR, to talk about what it really takes to make the leap from big agency executive to independent shop owner. After years in senior leadership at FleishmanHillard and other top firms, Evan launched his own consultancy in 2025, driven by the rise of AI, seismic shifts in the agency landscape, and a personal conviction that now was the time to build something new.Evan pulls back the curtain on what “Founder-Year-Zero” looks like — from building a pipeline and saying no to the wrong clients, to using technology as a replacement for agency infrastructure. We also get into how AI is actually saving PR pros time (and where it's still smoke-and-mirrors), why the fractional PR model is gaining ground, and why he believes the Southeast is the next big growth region for B2B communications.If you've ever thought about starting your own shop — or just want to hear how AI and industry upheaval are reshaping PR in real time — this episode is for you.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Evan Boyer: LinkedIn - https://www.linkedin.com/in/evanboyer/Leaders PR: website - https://www.leaderspr.comInstagram - https://www.instagram.com/leaders_prLinkedIn - https://www.linkedin.com/company/leaderspr/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Is LinkedIn really the hidden goldmine for healthcare professionals? In this high-energy conversation, Dr. Lauryn sits down with LinkedIn and digital marketing expert Joe Apfelbaum to uncover how healthcare providers can turn connections into clients, referrals, and opportunities. If you've ever dismissed LinkedIn as just “nerds in suits,” this episode will flip that belief on its head.Together, they dive into how to strategically use LinkedIn to attract high-value clients, build authentic professional relationships, and open doors to speaking engagements, corporate wellness partnerships, and community influence. Joe also breaks down how AI is transforming networking and content creation, offering practical strategies to save time while staying authentic. Whether you're looking to grow your practice, expand your influence, or simply stop leaving money on the table, this episode will show you why LinkedIn should be part of your growth plan.Key Takeaways:LinkedIn as a growth engine: Discover why LinkedIn is one of the most powerful yet underutilized platforms for healthcare professionals and entrepreneurs to generate high-value clients and referrals.Networking with intention: Learn Joe's approach to building authentic relationships online through greeting, feeding, and meeting — without feeling “salesy” or sleazy.AI for business development: See how artificial intelligence tools can streamline LinkedIn activity, from crafting posts in your own voice to automating engagement, without losing the human touch.Shifting your mindset: Understand why treating LinkedIn like a virtual BNI group or networking event can open the door to bigger opportunities, from corporate wellness talks to six-figure growth.About the Guest:Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency ranked on the Inc. 5000 list. A LinkedIn strategist, speaker, and author of High Energy Networking and High Energy Marketing, Joe has trained thousands of professionals on how to leverage LinkedIn and AI to grow their businesses. When he's not helping entrepreneurs scale, he's rollerblading, rapping, or spending time with his five children in New Jersey.Where will you find and connect with Joe? LinkedIn of course! Joelinkedin.com Send “Demo” to 9738418868 and you'll get a demo of Joe's technologyResources:Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X |

Rick Pino is the go-to business consultant and wealth coach for entrepreneurs who are done with guesswork and ready to turn their expertise into serious income—fast. With over 20 years of experience in marketing, sales, and financial education, Rick helps clients monetize their knowledge and build online income streams that scale. He's not just theory—Rick has built multiple 7-figure businesses in real estate, e-commerce, publishing, and digital marketing. His systems have generated over eight figures in sales, and he's helped clients hit six figures in a single day. Whether he's guiding B2C beginners or advising 7-figure B2B founders, Rick delivers strategy, clarity, and results to help serious entrepreneurs stop spinning their wheels and start building real digital wealth.   During the show we discussed: Scalable sales system essentials Hustle income vs. systems cash flow Value as the key to scaling Best sales automation tools Is your offer ready to scale? Mindset shift: hustle to systems Audience building for cash flow From inconsistent income to recurring revenue   Resources: rickpino.com