Podcasts about B2B

Trade $2 one-time sales for four-figure B2B deals. We build the pitch, pricing, and contract essentials for licensing art to wellness platforms. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Solomon Thimothy is a serial entrepreneur, growth strategist, and the founder of Clickx. His journey began in web development, but he quickly recognized that businesses needed more than websites—they needed leads, conversions, and real growth. To meet that demand, he expanded into Google Ads, built a high-performing team, and developed Clickx, a platform that helped manage clients and automate marketing operations. This innovation allowed his agency to scale nationally and internationally. Solomon created the 10X Framework, a growth philosophy rooted in doubling every aspect of business—from leads and sales to systems and results. It's not just a tactic, but a mindset—an ongoing commitment to solving problems, embracing challenges, and pushing past limits. The compounding effect of small, consistent wins creates exponential growth, and that's what the 10X mindset is all about. Through his agency, Solomon helps companies overcome the digital obstacles.With deep expertise in SEO, PPC, HubSpot, content marketing, automation, and analytics, his team empowers businesses to scale with precision. His “ALL-IN” philosophy—combining client dedication with expert strategy—delivers real, measurable success.   During the show we discussed: AI-powered CRM transforms B2B lead generation. The 10X System redefines growth through automation. AI outreach delivers consistent, quality leads. Automation removes founder dependency. CRM aligns with each client's sales flow. Smart systems convert leads automatically. Unified tools connect ads, outreach, and CRM. Founders scale faster with less effort. The Home Run Offer keeps messaging aligned. AI enhances personalization and follow-up. Leads are scored and acted on instantly. Existing systems are optimized for growth. CRM insights fuel high-converting funnels. Clients achieve faster, sustainable growth. Resources: clickx.io  

Wearing the CMO+ hat rewires the role. You pick up a second lane, your calendar tightens, and perceptions shift from “just the marketer,” a label no one should wear, to business leader.   The path is demanding, but when the plus lines up with company priorities and earns trust across the business, the impact is unmistakable.   In this episode, Drew sits down with Sandy Ono, EVP and CMO at OpenText, who leads global marketing across ten business units while also owning partnerships and alliances. She treats both as one go-to-market, aligning partners and the field around a single story, running the forecast together, and keeping a steady rhythm so co-selling and co-marketing stay aimed at the same targets.  Three Actions Behind Sandy's CMO+ Success: Mindset: Claim growth as the job and step closer to revenue through partnerships  Skillset: Learn forecasting, deal construction, and the weekly rigor of partner sales  Toolset: Build the operating rhythm that connects co-selling, co-marketing, and accountability at scale  Plus:  How to choose a plus that aligns with company growth priorities  How to juggle both roles with capacity planning and clear priorities  How to protect brand integrity while telling a shared story with partners  How to measure progress with sourced pipeline, influenced revenue, retention, and feedback loops into product Weighing a plus or already living one? You'll find proven moves here.   If you're a B2B CMO, you can meet Sandy and another 100 incredible marketing leaders at the CMO Super Huddle in Palo Alto, California on November 6th and 7th. She'll be speaking on a panel about how CMOs are leading the charge with GenAI.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode, Judy Weber sits down with Dawn Grooters, the creator of the Hybrid Sales Advantage, to uncover how burned-out sales professionals can double their sales while working less. Dawn Grooters is an industry icon in relationship-driven B2B sales - starting out as a successful field rep before mastering the power of inside sales after the tragic loss of her son. Having generated well over $1 million in sales. she's the creator of the hybrid sales advantage -- the gold standard in helping burned-out sales professionals DOUBLE their sales, while working less (to actually experience work-life balance). Now, she equips sales professionals and companies with the same proven strategies to work smarter, sell more, and have a life worth living If you've ever wondered how to stop grinding and start selling smarter, this conversation shows you the roadmap. Take Dawn's Hybrid Sales Quiz: https://www.brokenvesselsales.com/hybrid-sales-5-minute-assessment Connect with Dawn: LinkedIn: https://www.linkedin.com/in/dawn-grooters-a8b480105/ Instagram: https://www.instagram.com/dawn_grooters/ Website: https://www.facebook.com/brokenvesselsales Next Steps:

Mastering Social Media Advertising in 2024: Expert Insights from Madison Hollimon of Mad Marketing HouseIn the rapidly evolving world of social media marketing, staying ahead of platform trends, AI tools, and audience expectations is critical. In a recent podcast episode, Josh Elledge interviewed Madison Hollimon, CEO and Founder of Mad Marketing House, who shared her expertise in content creation, paid advertising, and user-generated content (UGC) strategies. This post breaks down key insights and actionable tips for businesses looking to optimize their social media campaigns and maximize engagement in 2024.Navigating Paid Ads, UGC, and AI in Social Media MarketingMadison emphasizes that effective social media marketing requires blending creativity with data-driven strategy. By leveraging authentic UGC, businesses can increase engagement and build trust, while paid advertising helps amplify reach and drive conversions. Combining AI tools with human oversight ensures campaigns are optimized efficiently without losing the personal touch that resonates with audiences.She also highlights the differences between B2B and B2C advertising, explaining that B2B campaigns require precise targeting on platforms like LinkedIn, while B2C campaigns rely on broad reach across Meta and TikTok. Madison stresses that paid advertising is most effective when aligned with strategic goals, proper budgeting, and ongoing monitoring, emphasizing that quick wins come from smart investments rather than guesswork.Finally, Madison encourages brands to embrace authenticity and storytelling while adopting AI and automation cautiously. Keeping content relatable and visually appealing ensures campaigns stand out amid algorithm changes and evolving consumer behavior. Businesses that blend technology with creativity are positioned to achieve higher ROI and long-term brand loyalty.About Madison HollimonMadison Hollimon is the CEO and Founder of Mad Marketing House, a full-service social media marketing agency specializing in content creation, paid advertising, and strategic campaigns for both B2B and B2C brands. With a focus on combining creativity, strategy, and data, Madison helps businesses scale their social presence and engage audiences effectively.About Mad Marketing HouseMad Marketing House is a creative agency that helps businesses craft authentic content and implement high-performing social media campaigns. Leveraging UGC, AI tools, and strategic paid advertising, the agency works with entrepreneurs, product-based businesses, and personal brands to maximize engagement, conversions, and ROI.Links Mentioned in this EpisodeMad Marketing House WebsiteMadison Hollimon LinkedInInstagram: @madmarketinghouseKey Episode HighlightsThe importance of authentic user-generated content for engagement and trust.How AI and automation can optimize campaigns without replacing human oversight.Strategic differences between B2B and B2C social media advertising.Tips for paid ad budgeting, targeting, and monitoring to maximize ROI.Future trends in social media marketing and content strategy.ConclusionSocial media marketing in 2024 demands a balance of creativity, strategy, and technological savvy. Madison Hollimon's insights highlight how brands can leverage UGC, paid advertising, and AI tools to drive engagement and achieve measurable results while staying authentic and audience-focused.

Welcome to the Rialto Marketing podcast. Today's episode is a Revenue Acceleration Series interview with seven-figure B2B business owners and their growth-minded executives who are actively trying to grow their business and get to the next level. We discuss the good, the bad, and the ugly so that you can learn from their experience.>>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

In this second episode of The CEO Spot, Rick Watson sits down with Matt Harris, Founder of Harris Digital. The interviews were conducted at Shoptoberfest 2025, discussing the state of B2B e-commerce and the challenges of 'hard commerce' faced by manufacturers and distributors.Harris explains that many companies struggle with legacy ERP systems, analog data management, and complex pricing models involving tiered and customer-specific discounts. He emphasizes the importance of product information management (PIM) systems in cleaning and centralizing data before launching e-commerce platforms. Harris shares his background, starting in the 1990s, with early e-commerce projects and how his agency helps mid-market manufacturers (with up to $1 billion in revenue) modernize sales by augmenting—not replacing—existing ERP systems. He discusses the friction caused by generational mindset shifts and private equity consolidation in these industries. On AI, Harris notes that while small-scale AI and analytics are useful, most enterprise AI projects fail to deliver revenue due to siloed data and unrealistic expectations; he advocates for building unified data lakes and warehouses as a foundation for future AI-driven business improvements.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Discover how Suggestic is transforming healthcare by turning food into a powerful therapeutic tool. In this episode of StartUp Health NOW, Unity Stoakes sits down with new StartUp Health community members Shai Rosen and Carver Anderson to unpack their company's innovative approach to personalized nutrition and wellness technology. From their unique journeys - Carver's roots in medical equipment and Shai's transition from aspiring doctor to tech innovator - the duo shares how they're bridging the gap between food and medicine through AI-powered solutions. Their pivot to a B2B model reveals a shrewd understanding of how to scale impact in healthcare technology. Key highlights: Evolution from direct-to-consumer to B2B platform Integration of AI in personalized nutrition Shift from 'sick care' to preventative health Building scalable solutions for healthcare organizations Ready to explore the future of personalized nutrition and how technology is making it more accessible than ever? Tune in to this episode for insights into how Suggestic is revolutionizing the way we think about food and health. Are you ready to tell YOUR story? Members of our Health Moonshot Communities are leading startups with breakthrough technology-driven solutions for the world's biggest health challenges. Exposure in StartUp Health Media to our global audience of investors and partners – including our podcast, newsletters, magazine, and YouTube channel – is a benefit of our Health Moonshot PRO Membership. To schedule a call and see if you qualify to join and increase brand awareness through our multi-media storytelling efforts, submit our three-minute application. If you're mission-driven, collaborative, and ready to contribute as much as you gain, you might be the perfect fit. » Learn more and apply today. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox.

Riccardo Spagni (“Fluffypony”), former Monero lead maintainer, says that Bitcoin's filter debate mirrors the blocksize wars, why most nodes don't matter for consensus, and what real Bitcoin privacy looks like. Plus: he accidentally becoming a WorldCoin top influencer. Riccardo Spagni (Fluffypony), former Monero lead maintainer, joins the Bitcoin filter debate and explains why it's following the same playbook as the blocksize wars. Riccardo explains his early studies on Sybil attacking Bitcoin nodes, why filtering is fundamentally broken censorship, the thankless job of being a protocol maintainer. We also discuss his WorldCoin criticism, AI agent commerce, and why stablecoins will likely dominate machine-to-machine payments. Subscribe to the newsletter! https://newsletter.blockspacemedia.com **Notes:** • Bitcoin nodes connect to 8 peers by default • Fiber network enabled faster miner-to-miner relay • Filtering OP_RETURN stops only 1 of 6 data methods • Spagni maintained Monero 2014-2019 (5 years) • Lightning privacy requires permanent open channels • AI agents will likely use stablecoins, not Bitcoin Timestamps: 00:00 Start 01:16 Who is Fluffypony? 06:45 Worldcoin influencer? 09:30 Filters (that don't filter anything) 12:53 Why don't "all nodes matter"? 18:35 Knots node count 23:16 OK, define censorship 31:24 Community criticism 38:26 The future of the "filter TM" debate 42:44 On-chain privacy 48:32 The state of Bitcoin privacy 53:23 OP_CTV 56:05 AI + Bitcoin -

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Aujourd'hui, je reçois Julie Chalayer, créatrice des marques Ma Lune et VentiLLo. Depuis plusieurs années, elle a fait grandir avec passion deux belles marques d'accessoires qui séduisent en B2B comme en B2C.Mais Julie est arrivée à un tournant : elle souhaite transmettre son entreprise, passer le flambeau, tout en s'assurant que ses créations continuent à vivre et à prospérer.C'est une étape délicate que beaucoup de fondateurs redoutent : comment valoriser son entreprise ? Comment trouver le bon repreneur ? Et surtout, comment présenter cette démarche sans inquiéter ses clients ni donner l'impression de se détourner de son projet ?Dans cette leçon, je partage avec Julie des conseils concrets, des pistes stratégiques et des exemples réels pour l'aider à franchir ce cap important avec confiance et clarté.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction02:30 – Le parcours de Julie 04:00 – Sa problématique : comment transmettre son entreprise ?05:30 – L'importance d'activer son réseau et d'oser en parler07:40 – Construire un discours solide et rassurant pour les clients10:30 – Trouver un repreneur : clients, fournisseurs, concurrents, experts comptables14:00 – Comment valoriser une petite entreprise ? (multiples, EBITDA, exemples concrets)18:20 – Adapter la négociation selon les besoins et le profil du repreneur20:00 – Les atouts de Julie : une activité 100% digitale et sans collaborateurs22:00 – Explorer la piste des concurrents comme repreneurs23:20 – La feuille de route pour trouver le bon acheteur#Entrepreneuriat #TransmissionEntreprise #BusinessTips #PetitesEntreprises #Entrepreneurs #PodcastBusiness #Valorisation #CréerEtTransmettre #Repreneuriat #LeçonDuMercrediNotes et références de l'épisode Pour retrouver Julie ChalayerSur LinkedIn Sur son site Vous pouvez consulter notre politique de confidentialité sur https://art19.com/privacy ainsi que la notice de confidentialité de la Californie sur https://art19.com/privacy#do-not-sell-my-info.

Collin Stewart is the Founder and CEO of Predictable Revenue, a sales outsourcing company that helps B2B businesses build repeatable, scalable sales development teams. Under his leadership, Predictable Revenue has become a recognized leader in sales consulting, delivering over 10,000 booked meetings and scaling outbound sales for more than 55 companies. Recognized for his data-driven, practical approach to solving sales challenges, Collin also hosts the Predictable Revenue podcast, which boasts over 400 episodes. In this episode… Struggling to turn sales calls into paying customers can feel like hitting a wall, even when your tools and tactics seem solid. Many founders assume their scripts or CRMs are the problem. But could the real problem run deeper, with outbound sales success depending less on what you say and more on how well you listen? Collin Stewart, a seasoned entrepreneur and sales expert, discovered this lesson the hard way. He spent years building a CRM to compete with industry leaders, only to realize sales teams didn't need another tool — they needed clearer processes and better support. By asking questions instead of making assumptions, Collin aligned his solutions with real customer pain points and unlocked lasting growth. His advice is simple: listen closely to your customers before building anything. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Collin Stewart, Founder and CEO of Predictable Revenue, about effective outbound sales strategies. Collin explains how active listening drives better product–market fit and shares insights on nurturing early leads, avoiding over-automation, and landing your first customers on a tight budget.

SaaStr 824: VC in the AI Era - Exactly What's Getting Funded, Why & When with SaaStr CEO and Founder Jason Lemkin In this episode, SaaStr CEO and Founder Jason Lemkin delves into the current state of venture capital (VC) funding, informed by data from over a thousand reviewed pitch decks and approximately 400,000 startup valuations on SaaStr AI. Learn about the latest trends, what VCs are looking for, and what it takes to secure funding in today's market. We'll discuss the performance metrics and benchmarks necessary for SaaS and AI startups and how AI-native companies are reshaping investment dynamics. Discover SaaStr AI's new tools, including pitch deck reviews and real-time valuation benchmarks, to help you understand where your startup stands and improve your funding prospects.   00:00 Introduction and Overview 00:41 VC Funding Trends and Insights 02:11 Top Quartile SaaS Benchmarks 03:14 AI Native Companies and Hypergrowth 08:00 Public vs. Private Company Growth Expectations 10:22 VC Funding Criteria and Expectations 15:35 SaaStr AI Tools and Resources 20:15 Practical Advice for Founders 26:26 Conclusion and Final Thoughts    --------------------- This episode of the SaaStr podcast is Sponsored by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.  --------------------- This episode of the SaaStr podcast is Sponsored by Intercom:  Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr.  --------------------- If you're serious about B2B and AI, you need to be in London this December.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.    We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.    Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com   ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

Shane H. Tepper is a creative director and content strategist who has established himself as a leader in generative engine optimization (GEO). With over 15 years of experience in film, advertising, and B2B technology, he focuses on enhancing brand visibility and narrative control across AI-native platforms. Shane emphasizes the importance of strategic openness in decision-making, advocating for a thoughtful evaluation of opportunities that can lead to transformative outcomes for brands navigating the complexities of the AI landscape. His expertise extends to advising organizations on GEO strategy, AI-native content development, and scalable content operations, positioning him as a valuable resource for brands looking to optimize their storytelling in an AI-driven world. Shane's recent work includes authoring a foundational white paper on GEO and leading AI discoverability audits, all aimed at helping brands effectively engage with consumers in an evolving digital environment. His insights reflect a commitment to blending creativity with technology, ensuring that brands can thrive amidst rapid changes. For those interested in exploring Shane H. Tepper's insights further, his book, Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, offers a deep dive into decision-making in uncertain times. His website, Retina Media, provides valuable resources and information on his work in content strategy and generative engine optimization. Check out both to gain a better understanding of how to navigate the challenges and opportunities presented by AI in today's business landscape. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will's story is how Ocean Bottle has made impact completely non-negotiable in its business model; every purchase is tied directly to measurable change. Rather than chasing the traditional direct-to-consumer routes, the brand leaned into B2B partnerships as its true growth engine, scaling faster through collaborations like Ed Sheeran's tour than through paid ads. Will also highlights that in a purpose-driven category, the goal isn't to outcompete others but to grow the category as a whole. Ocean Bottle's marketing reflects this mindset, relying on storytelling backed by proof, from the Change Collective initiative to transparent reporting on every kilo of plastic collected. Ultimately, the key learning for marketers is clear: purpose isn't dead; it is evolving. And partnerships are how purpose-led brands grow.Watch the video version of this podcast on Youtube ▶️: [coming soon]

Episode 468 features Desiree-Jessica Pely, PhD, Co-Founder and CEO of Alfa by Loyee.ai (Top 50 GTM Startup).Find Jessica Online:Website: https://www.loyee.ai/Linkedin: https://www.linkedin.com/in/pely/About Jessica:Desiree-Jessica Pely, PhD, is pioneering a finance-led approach to B2B sales, go-to-market strategy, and revenue growth. As Co-Founder and CEO of Alfa by Loyee.ai (Top 50 GTM Startup), she leads the development of an AI-driven platform that transforms complex market signals into precise, actionable insights for sales, marketing, and finance teams.Jessica brings together a PhD in Financial Economics, a background in Computer Science, and hands-on entrepreneurial execution. She has collaborated with Nobel Laureate Richard Thaler, exploring the intersection of behavioral economics and decision-making, and began her career in quantitative finance and predictive modeling.Her passion for redefining GTM strategy grew from a common challenge: sales teams drowning in data yet struggling to identify the accounts that matter most. Loyee.ai was created to solve this, deploying AI research agents that identify high-value accounts, map markets, and adapt continuously to real-time changes, enabling companies to penetrate markets with precision and scale revenue smarter.Recognized as the “Queen of Leads,” Jessica has been named among the Top 100 People in SaaS, and awarded Salesperson of the Year. Beyond her company, she is an active mentor, investor, and coach, championing the next generation of innovators in SaaS, FinTech, and AI.

It's been five years since Wendy Covey, CEO and Co-Founder of TREW Marketing, and Joe Sullivan, Founder of Gorilla 76, first joined Manufacturing Happy Hour, back when everyone was scrambling to figure out digital marketing during the pandemic.We sit down with them to explore which marketing fundamentals still deliver results and what new tactics manufacturers can't afford to ignore. The core truth hasn't changed: your best content still comes from extracting knowledge from industry experts. But where that content needs to live? That's completely different.PR is making a comeback, or as Wendy calls it, “the second coming of PR” while Joe shares how manufacturers can build knowledge bases from existing content to feed AI tools the right way.Both agree that becoming the best resource for your audience beats trying to game the system every time. And with showing up in ChatGPT becoming both more important and more challenging, manufacturers need to think beyond their own websites to build credibility across digital platforms.In this episode, find out:Why the best content still comes from extracting knowledge from industry expertsWhich timeless marketing strategies still deliver resultsThe surprising resurgence of PR and why engineers are starting to trust it more than everHow showing up in ChatGPT is getting harder, and what actually worksThe patience problem among industrial marketers and why ROI questions after 3 months miss the pointHow manufacturers are successfully using community-driven marketingWhat to look forward to at the Industrial Marketing Summit 2026 and why attendees keep coming backEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“With generative search, they're placing more value in third-party placements. So it's still the idea of being a topical authority, but you can't just do it on your website. You need to be a topical authority in industry publications, Reddit, YouTube, and all these other sources.” - Wendy Covey“Whether it's Google or ChatGPT, they're trying to display the best information and the most helpful possible information. It's just getting packaged up differently. And how do you make sure you're part of what shows up? You build credibility for yourself.” - Joe Sullivan“A lot of digital strategies have evolved but are still tried and true. So that's educating your audience, and publishing content on a regular cadence. Knowing your audience and building a strong value proposition that speaks to their pain points.” - Wendy CoveyLinks & mentions:Industrial Marketing Summit 2026, an annual three-day gathering where manufacturing and industrial marketers connect to share practical insights, learn emerging strategies, and build community with peers facing similar challengesTREW Marketing, partners with B2B technical companies to establish strong marketing foundations, create engaging content strategies, and accelerate growth through research-backed campaigns tailored for engineering audiencesGorilla 76, an industrial marketing agency that helps B2B companies in the manufacturing ecosystem grow through outcome-focused marketing programs built specifically for industrial markets Make sure to visit

OverviewMarketing in games isn't just flashy ads and cool trailers—it's a battlefield of strategy, alignment, and constant reinvention. In this episode, Christine Dark shares lessons from her career building B2B marketing engines that scale, from scrappy startups to global brands. Her journey—from teaching salsa to leading high-performing teams—shows how creativity and structure meet in the business of gamesEpisode Highlights .The surprising parallels between AAA vs. indie studios and corporate vs. startup marketing Why interviewing for leadership roles goes both ways—and how to avoid misalignment with execs. .Delegation lessons: why hiring cheap can cost more, and how to balance junior growth with execution OKRs (Objectives & Key Results) as a tool to align creative marketing with measurable company impact. Indie advice: what type of marketer to hire first when you're two devs with a great game but zero promotion. .Building evangelists: how customer marketing programs turn clients into advocatesWhy It MattersFor studio leads, LiveOps managers, or indie founders, this episode is a roadmap to scaling marketing without losing sight of authenticity. You'll walk away with clarity on how to structure your first marketing hire, practical delegation tactics, and how to align creative efforts with KPIs that actually move revenue. Think of it as a playbook for turning marketing from “nice-to-have” into a growth engine.About the Guest.Christine Dark is a veteran marketing leader with deep expertise in B2B growth, customer engagement, and creative brand-building. She's known for transforming visions into measurable results, from doubling revenues to launching innovative customer marketing programs. Her career blends entrepreneurial scrappiness with corporate leadership, making her a go-to voice on what works—and what doesn't—in modern marketingNext Steps

Big budgets and star power don't guarantee success. Sometimes it takes time, refinement, and the right story to win an audience.That's the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane.Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when momentum builds to gain lasting growth.About our guest, Laura GoldbergLaura Goldberg is the Chief Marketing Officer at Auctane. She is a seasoned, operations-driven go-to-market executive with a proven track record of propelling software companies to new heights, particularly serving small and medium sized businesses (SMBs), a vital segment for Auctane. Goldberg excels in crafting data-driven marketing strategies that resonate with customer needs, and her expertise will be key in advancing Auctane's mission to deliver exceptional shipping and mailing experiences to businesses worldwide.Previously, Laura was the CMO at Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits. She has also held marketing leadership positions at Kabbage, an American Express Company, and LegalZoom, where she played key roles in driving customer growth, revenue expansion, and EBITDA improvements, leading to successful exits for both companies.What B2B Companies Can Learn From The Gilded Age:Patience is essential. The Gilded Age wasn't an overnight success—it built momentum slowly, and Laura sees the same in B2B marketing. “You gotta have patience. You gotta see it more than once. It has to build. You may not, be a… hot [thing] out of the gate. But… it's gonna build. Nobody makes a decision… with The Gilded Age, it's, you know, a solid hour and you gotta pay attention. Like you have to make a commitment to it and it takes time.” Marketing results rarely happen instantly. Success comes from committing, nurturing, and allowing campaigns to grow into traction over time.Product-market fit is non-negotiable. The show's elaborate sets and costumes bought it some time, but what kept audiences hooked was stronger storytelling in later seasons. Laura draws a clear B2B parallel: “You may have some stumbles outta the gate… You gotta deliver the goods. The product market fit, if you will, has to be there eventually. It doesn't have to be perfect right outta the gate, but it has to get to perfect pretty quickly.” In other words: creative campaigns and strong distribution will only get you so far—if the product doesn't ultimately deliver, marketing can't save itLean in when you gain traction. Once The Gilded Age started buzzing online, the promotion amplified everywhere. Laura says the same is true for B2B: “Once you get traction, lean in. When I tell you that my socials, everything I see is talking about this show… I see Mr. Russell in his flower suit all over the internet. By the way, I think it's an interview from two years ago that I keep seeing. So recycle all that stuff. But like once you feel that traction gripping, lean in, like repeat, be on everything. Repost, retweet… you have to lean in when you're doing well and really get that momentum.” Marketers should maximize momentum, recycle strong content, and make sure their presence is unavoidable when the audience is paying attention.Quote“ Customer, customer, customer. I feel like too many times it's really easy to talk about why your product's great and what it does… but you really have to frame it in the, what are you doing for me and me being the customer. How am I making things faster, cheaper, better for your end customer with what we're doing, and making sure that you're not just yelling features and functionality at people.”Time Stamps[00:55] Meet Laura Goldberg, Chief Marketing Officer at Auctane[01:14] Why The Gilded Age?[02:57] The Role of CMO at Auctane[09:50] What is The Gilded Age?[26:28] The Craft of Period Pieces[29:19] B2B Marketing Lessons from The Gilded Age[31:43] Laura's Marketing Strategy as a CMO[37:25] Winning Across Channels[49:35] Final Thoughts and TakeawaysLinksConnect with Laura on LinkedInLearn more about AuctaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

Prologis owns 1.3 billion square feet of real estate, handling nearly 3% of the global economy. How do you lead B2B customer experience at that scale and secure your position in the future economy? This week on The Modern Customer, Scott Marshall, Chief Customer Officer at Prologis, shares how he drove the service model transformation surrounding industrial real estate (moving beyond "four walls and a roof") to build a strategic partnership with the global supply chain. Episode Highlights: ▶️ The CX Transformation: The strategic shift from property maintenance to the "REX Manager" (real estate CX) role, prioritizing customer success and service recovery. ▶️ The 80% Rule: Scott's leadership hack: why he deliberately over-indexes 70-80% of his time on customer-facing initiatives. ▶️ Future-Proofing with AI: Using machine learning to predict customer sentiment and plan for 2027 and beyond. ▶️ Managing Crises: How to calm the storm during a "poly-crisis" (geopolitical issues, disasters, etc.) by maintaining exceptional responsiveness. Learn how to integrate CX, AI, and strategic operations into a single engine for scalable growth. Tune in now!  Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. 

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastRyan Gillen built a $90M real estate business by flipping the script on lead generation, turning community into his greatest asset. Growing up in a real estate family, Ryan learned to hustle early and quickly realized cold calling and chasing FSBOs wasn't a long-term game. Instead, he leaned into what he loved: golf, country clubs, and connecting people.By starting small networking groups and masterminds, Ryan became “the mayor” of his circles, introducing like-minded professionals and solving problems together. That sense of community not only gave members real value, it also fueled millions of dollars worth of annual referrals to his team. In this episode, Ryan breaks down his simple but powerful model: find a problem, gather people who share it, and create consistent spaces to connect.If you've ever dreaded lead gen, this conversation is proof that it doesn't have to be painful. When you build groups around your passions, business flows naturally and relationships become your most profitable investment.Resources:The Millionaire Real Estate Agent (book by Gary Keller, Dave Jenks, and Jay Papasan)MAPS Coaching with Leah LembergKeller Williams Mega CampMREA Notes (weekly models & systems PDF)Millionaire Real Estate Agent Podcast NewsletterOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today's biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real community. What You'll Learn in This Episode Why Crocs' turnaround shows the power of leaning into brand polarity How to know if brand tension is productive instead of problematic What it really means to be a “social first” brand—and why fearlessness is key Why unhinged marketing works for some brands and flops for others The difference between comments, engagement, and true community Episode Chapters (00:00) Intro (00:35) Welcome to Tom Miner (01:22) Crocs as a brand turnaround case study (04:41) Embracing polarity and productive tension (09:08) What it means to be a social first brand (13:21) Fearlessness and comfort levels in social strategy (15:32) Unhinged marketing and authentic brand personality (18:18) Comments versus true community (22:43) Liquid Death as a social first example (25:10) The brand that made Tom smile (27:10) Where to learn more About Tom Miner Tom Miner is a social media strategist and the author of Social First Brands. As the former Head of Global Social Media at Crocs, Tom helped lead one of the most remarkable brand turnarounds in recent years, taking the shoe from internet punchline to cultural icon. Based in Denver, Tom now consults with organizations worldwide—from household consumer names to international B2B enterprises—helping brands move beyond chasing trends to creating genuine, lasting connections with their audiences. What Brand Has Made Tom Smile Recently? Recently, Tom found himself impressed by PopSockets. Long known for their stick-on phone grips, the brand has reinvented itself with MagSafe-compatible products and a renewed sense of fun on social media. A standout moment was a TikTok reaction video where the founder surprised a customer who lost her phone in the ocean. The mix of humor, generosity, and leadership buy-in reminded Tom why surprise-and-delight marketing still matters. Resources & Links Connect with Tom on LinkedIn. Learn more about Tom Miner. Check out Social First Brands on Amazon. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what's working, what's not, and how leaders are adapting.Dave and the panel cover:The most overhyped AI use cases in B2B marketing (and where human nuance still wins)Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-drivenHow CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coachingWhether you're experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.Timestamps(00:00) - – Intro (03:08) - – Meet the panel: SOCi, Knak, Bitly (07:08) - – Has AI met or missed expectations? (11:53) - – The most overhyped AI use cases (15:08) - – Why human nuance still matters in personalization (20:08) - – The imposter syndrome of AI adoption (23:08) - – The power of AI with memory (25:48) - – Best AI use cases from the panel (31:43) - – Scaling global localization with AI (34:43) - – Training brand teams to be more data-driven (38:43) - – How CMOs personally use AI in their workflow (42:43) - – Using AI as a strategic thought partner (46:43) - – Coaching teams with AI feedback loops (48:43) - – The frustrations of iteration and tool updates (52:43) - – Is leadership pushing AI adoption? (56:43) - – Budgeting and building a modern AI-enabled tech stack (59:43) - – Final takeaways and closing Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

The Topline crew breaks down the fastest growing startups of 2025.   Chapters: 02:20 Welcome to Top Line  02:57 Discussion on AI Company Investments  08:47 Fastest to $10 Million in Revenue  09:53 Debate on AI Market Sustainability  15:58 AI's Impact on Business Strategies 29:58 Fastest to $50 Million in Revenue  33:16 PLG vs. Sales-Led Growth  34:08 Choosing the Right Business Model 37:03 Fastest to $100 Million in Revenue  38:07 Revenue Milestones and AI Companies  42:00 Challenges with AI Accuracy  45:35 Fastest to $500 Million  50:29 Fastest to $1 Billion, $5 Billion, $10 Billion  56:37 Final Thoughts and Investment Picks   Thanks for tuning in! Catch new episodes every Wednesday.  Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!

Today's show:Is Sora not just a copyright-killer but a TikTok-killer? Hear our review!The “This Week in Startups” team has been playing around inside OpenAI's viral app, which just hit #1 in the iOS Store. See all of Lon's creations, explore the land beyond the Uncanny Valley, and find out why the hottest new social app could stand to be a bit more social.PLUS Brave surpasses 100M MAUs… why Jason would sell ALL his OpenAI shares right away, Apple pulls the ICEBlock app from the App Store, AND how one founder hacked his local coffee shop to network and even get face time with a few VCs! It's all happening of a fast-paced Friday TWiST.Timestamps:(0:00) Why Jason started an Executive Training program at LAUNCH(05:17) Perplexity's Comet browser is now FREE to use; Jason unpacks their strategy(10:02) Monarch Money - Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com/TWIST(13:42) PLUS browser/search engine Brave passed 100M MAUs!(17:44) How a founder “hacked” his local coffee shop(20:06) Alphasense - Get deeper insights into your business with the power of AI search and market intelligence. Start with a free trial at https://www.alpha-sense.com/twist(21:35) You need to make it EASY for people to give you feedback!(25:41) A look at the leanest startups around and how companies are doing more with less(30:11) LinkedIn Ads: Start converting your B2B audience into high quality leads today. We'll even give you a $100 credit on your next campaign. Go to http://LinkedIn.com/ThisWeekinStartups to claim your credit.(30:38) Why Jason would sell ALL his OpenAI shares right away!(38:56) Lon stops by to review the Sora app; the good, the bad, and the remixes!(48:45) Apple pulled the ICEBlock app… is this a free speech issue?(56:11) A new startup wants to fight gov't corruption… and keep a share of the proceedsSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:Monarch Money - Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com/TWISTAlphasense - Get deeper insights into your business with the power of AI search and market intelligence. Start with a free trial at https://www.alpha-sense.com/twistLinkedIn Ads: Thanks to our partner @LinkedInMktg. Start converting your B2B audience into high quality leads today. We'll even give you a $100 credit on your next campaign. Go to http://LinkedIn.com/ThisWeekinStartups to claim your credit.Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

Bitcoin rallies to $121K as BlackRock's ETF cracks top 20, hash rate hits 1 zettahash milestone, mining stocks surge 624%, and ordinals show signs of life. Uptober is absolutely delivering. “Uptober” is absolutely delivering Bitcoin pushes $121K with BlackRock's iShares Bitcoin ETF breaking into the top 20 ETFs by AUM - a meteoric rise for an asset that was "a scam" according to Larry Fink just two years ago. Hashrate hits the historic 1 zettahash milestone, mining stocks see 624% gains led by AI pivots, and ordinals collections pump double digits. The gang breaks down ETF inflows, network security, and why this cycle's retail is hiding in plain sight. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: • Bitcoin trading at $121K, nearing ATH • BlackRock's ETF entered top 20 ETFs by AUM • Hashrate reached 1 zettahash milestone • US ETFs saw $675M single-day inflow Oct 1st • Mining stocks up 624% since June (Iris leading) • Ordinals collections up double digits on week Timestamps 00:00 Start 00:27 Pump it UP 02:08 IBIT Breaks Top 20 ETFs 09:09 Hashrate 21:18 Ordinals are SO BACK! -

In this episode of B2B Vault – The Biz To Biz Podcast, host Allen Kopelman welcomes Sam Imperati from ICM Resolutions to talk about practical strategies for resolving business and organizational conflicts.Sam shares how his coaching program helps leaders, executives, and family businesses navigate disputes quickly—often in 30 days or less. Unlike generic courses, his one-on-one approach digs into the root of each conflict, providing tailored tools you can implement right away.

In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see millions in ARR while others crash and burn. The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing powerful pricing strategies. The final stage focuses on actionable data, growth processes, and team development. The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG—and it's yours for free next week. Sign up at productled.com/newsletter to get the free playbook on October 7th. Key Moments: 02:01 – Why the playbook was created: analyzing 324+ companies to find what separates winners from losers. 04:52 – The surprising discovery: founders were more successful with PLG than senior product executives. 06:19 – The 9 components of the ProductLed System and why strategic order matters. 11:37 – How to use the playbook (hint: it's not a one-time read). 13:34 – Who this book is for and who should be involved. 14:54 – The 3 main outcomes: Effortless Revenue, Lean Scale, and Durable Growth. 17:46 – What didn't make it into the book (and why less is more). 20:37 – How to get the free audiobook starting next week.

Industrial Talk is onsite at DistribuTech 2025 and talking to Matt Bradbury, Managing Director at Business Acquisition & Merger Associates about "Sound Merger/Acquisition Solutions ". Scott Mackenzie hosts the Industrial Talk podcast, celebrating industry professionals and featuring Matt Bradbury, a seasoned M&A expert with 20 years of experience and $2 billion in transaction value. Bradbury's firm focuses on manufacturing, distribution, and B2B services, with 80% of clients having blue-collar workforces. He discusses the growing demand for electrical infrastructure due to increased data center needs and the impact of reshoring and nearshoring on manufacturing. Bradbury emphasizes the importance of smart power generation and automation in meeting these demands. He can be reached at matt@buysellyourbusiness.com or 704-905-0565. Action Items [ ] Follow up with Matt Bradbury on LinkedIn (Matthew Bradbury) to stay updated on his firm's activities and industry insights.[ ] Connect with Matt Bradbury at Buy, Sell Your Business (matt@buysell-yourbusiness.com) to discuss potential M&A opportunities in the utility services space. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their contributions.The podcast is sponsored by Siemens Smart Infrastructure and Grid Software Services, encouraging listeners to visit siemens.com for more information.Scott MacKenzie mentions the podcast is being broadcasted from Distribute Tech in Dallas, Texas, and expresses his enthusiasm for utility-related topics. Introduction of Matt Bradbury and His Firm Scott MacKenzie introduces Matt Bradbury, who has extensive experience in mergers and acquisitions (M&A) in the utility services space.Matt Bradbury shares his background, mentioning he started his firm 20 years ago and has sold about 215 companies, with a total transaction value of almost $2 billion.His firm focuses on manufacturing, distribution, and B2B services, with 80% of their clients having a blue-collar workforce.Matt Bradbury is based in Charlotte, North Carolina, and discusses the importance of the utility industry and the need for infrastructure updates. Expectations and Importance of Distribute Tech Scott MacKenzie asks Matt Bradbury about his expectations and the importance of Distribute Tech.Matt Bradbury explains the 20-year tailwind of needing to update electrical infrastructure due to increased demand from data centers and AI.He shares an anecdote about a data center operator in California who mentioned the lack of available power during a fishing trip.Matt Bradbury discusses the importance of private equity groups and the qualities he looks for in partners, emphasizing the need for smart, humble, and approachable groups. Challenges and Opportunities in the Utility Industry Scott MacKenzie and Matt Bradbury discuss the challenges and opportunities in the utility industry, including the need for more power generation and the impact of reshoring and nearshoring manufacturing.Matt Bradbury mentions the importance of retaining tribal knowledge and marketing the trades as a viable career option.Scott MacKenzie highlights the innovation and automation taking place in the industry, which offers global opportunities for professionals.They discuss the complexities of managing distributed solutions and connected generation, and the role of technology in improving efficiency. Future Trends and Technological Solutions Scott MacKenzie and Matt Bradbury discuss future...

“How are we going to show up in LLMs?”  That's the new CEO question keeping B2B CMOs on alert. As AI-powered search reshapes how buyers find answers, B2B brands need a new organic strategy—Answer Engine Optimization (AEO). In this episode, Drew Neisser brings together two AEO trailblazers: Guy Yalif (Webflow) and Omer Gottlieb (Salespeak). Together, they tackle what it really takes to earn your place in AI answers. Forget keyword stuffing—this is about understanding how LLMs ingest, rank, and cite information, and how B2B marketers can respond now. You'll learn how to earn placement in AI-generated answers by mastering the four pillars of AEO: Content: Answer real buyer questions clearly and concisely.  Technical: Make your site machine-readable.  Authority: Earn credibility where buyers AND models are looking.  Measurement: Track share of voice across critical questions, then iterate. Also in this episode:  What LLMs want—but often can't find—on B2B websites  How to build a question-driven content strategy using sales calls, support tickets, and win-loss data.  Why share of voice (across buyer questions) is the new metric for AI visibility.  How to serve two audiences at once: humans and machines 

Dana Love, founder of PoobahAI (exited 5 companies, PhD in economics), breaks down why Web3 lags mainstream adoption and how AI-built software can unlock the space: “the future of Web3 is coding without coders.” We cover: the zero→one grind, macro shifts (globalization → nationalization), inflation realities, and why blockchains need to drop the barrier to projects, devs, and users. Dana shares Poobah's approach—virtual co-founder, multi-chain no/low-code, pre-audited on-chain digital objects, and real showcases (NFT ticketing, RWA real estate, car auction). We also talk go-to-market (students & exec MBAs), chain partnerships, and their seed round.Timestamps[00:00] Dana's thesis: coding without coders is Web3's future[00:01] Background: exits, policy PhD, AI/ML → crypto since 2011[00:02] Patterns from 5+ exits: first $1 of revenue + investment; hearing “your baby is ugly”[00:04] Macro: globalization → nationalization; inflation dynamics & wages[00:07] Startup stages: 0→1 vs 1→10 vs 10→50—don't over-process the first customer[00:08] Why Web3 adoption lags: tooling, UX, paucity of devs/projects/users[00:10] Public vs private chains; why transparency is a feature for upstarts[00:11] Naming Poobah & the “many hats” founder[00:12] Poobah overview: virtual co-founder, on-chain generation, digital objects (pre-audited contracts)[00:15] Code quality: making no-code generate good code; best-practice RAG/context[00:17] Focus: Web3 first—massive untapped value[00:18] GTM: students, MBAs, exec MBAs → enterprise wedge[00:19] Case: Princeton CS student ships NFT ticketing as a vibe-coder[00:20] B2B: chain licenses to drop coding barrier to near-zero[00:22] The “hackathon circus” & why broadening the builder base matters[00:23] Non-dev creators as founders: fine-arts → sticky NFTs[00:24] The Shopify moment for Web3 (payments/regulatory context)[00:27] RWAs: real estate fractionalization; car auctions; built in weeks[00:30] Will AI replace devs? Senior vs junior leverage; law firm analogy[00:36] Market will rebalance skills & pay; seniors x AI = force multiplier[00:37] Roadmap (6–12 mo): low-code launch → no-code, multi-chain MCP, virtual co-founder[00:38] The ask: chain partnerships, seed syndication, universities & exec MBAsConnecthttps://poobah.ai/https://www.linkedin.com/company/poobahai/https://www.linkedin.com/in/danalove/https://x.com/DanaFLoveDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn's most recognizable creators. Heike has built an engaged audience by proving that professional content doesn't have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You'll hear: > Why low-fidelity, authentic content often outperforms polished, high-budget productions. > How to bring humor and personality into B2B without losing credibility. > The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you're planning on scaling your B2B brand through social content, this is the episode for you.  Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Trusted by millions of users across 400,000 companies, Loom is improving how teams communicate. Visit Loom.com and get started.  Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Happy October! If you've been following recent episodes of the Selling to Corporate ® podcast, you'll know I love a good trend prediction—and this year, one big shift has arrived faster than expected. So… what's stopping B2B sales growth right now? The #1 Hidden Trap: Negativity + Lack of Strategy Despite a booming B2B market (yes, companies ARE spending more, hiring external suppliers, and booking high-value engagements!), I'm seeing more consultants and sales professionals struggle to hit their revenue targets. Why? Here's what's happening: Negativity Echo Chambers: There's an overwhelming focus on everything feeling hard—market uncertainty, global events, peer groups venting frustrations. If your daily rhythm starts with news or LinkedIn doom-scrolling, your sales mindset takes a major hit before you even begin working. Peer-Led Accountability (Used Wrong): While supportive networks are great for encouragement, relying on peers for strategic decision-making or troubleshooting technical sales problems simply doesn't work anymore. You wouldn't ask your best friend to diagnose your heart problem, right? The same thinking applies to your sales process. Mistaking Knowledge for Results: Just knowing how sales “should” work isn't enough. The market is changing fast. What brought you success last year may fall flat this year. Continuous accountability, real strategy, and expert guidance keep the needle moving. The Good News: There's Huge Opportunity if You Shift Focus Even in this wild year, our podcast community has been sharing wins: Clients having their best month ever 30K speaking engagements secured 6-figure contracts signed with new clients in under 6 weeks High conversion rates for those who stay focused on actionable strategy It's not about ignoring the hard stuff—it's about how you show up for your business before the negativity sets in. Strategic action, consistent outreach, and real accountability are your best friends right now. What to Do Next If you want 2026 to look radically different (and better!) for your business: Get strategic support that's built for where you are and where you want to go, not just trending advice from peers or influencers. Consider how you're really spending your “sales” time each day. Are you letting outside noise dictate your results? Take a look at your goals for next year. Are they clear—and matched with a sales strategy that aligns? Opportunities Not to Miss: The Expert Services Directory is almost full in some categories. If you coach execs in London, we have just TWO spots left for the next 12 months. The final ever round of The C Suite ® program is open for enrolment until 31st October or until all 45 remaining spots are taken (whichever comes first). This is the program with a 96% market success rate, and it's created millions in revenue for participants in 20+ countries. Don't miss out—this is your final chance. Stay tuned—upcoming podcast episodes will feature case studies, breakthrough sales stories, and practical planning tips you won't want to miss. Let's make the most of what's left of 2025—and plan for a phenomenal 2026!  Key Quotes; Who Should Teach You B2B Sales? 00:00:4500:01:03 "If somebody has not worked in a business development and specifically a new business development management or new business development sales director type position in a corporate company, then they have no business giving you any advice on how to sell to companies." The Importance of Qualified Strategic Advice 00:29:5600:30:24 "But when we're not taking strategic advice from somebody who is qualified in their field to troubleshoot that advice, who's qualified in their field to be able to make changes and make appropriate and educated changes, rather than just telling them to do the same thing repeatedly without, you know, checking anything, that person continues to get lower results." The Panic Trap—Why More Content Doesn't Always Fix Your Business 00:38:4000:39:06 "So this is where people really panic and they're like, oh my gosh, well, if it's not working, if the market's awful, I'm going to start posting on social media every day. I'm going to create 10 hours worth of content a week. I'm going to be doing free webinars and I'm going to do a three part newsletter sequence with, you know, some kind of tech funnel that drips them into a paid product for 99 pounds or whatever it is. And that doesn't work and they don't see results." The Pitfalls of Peer-Led Environments 00:32:4900:33:21 "In a peer led environment, there is this vacuum of knowledge and motivation and innovation and ability to troubleshoot. So the negativity that can be there, combined with the lack of strategy and consistent application of that strategy and ability to troubleshoot it in the right way, that's caused real issues because it has created these kinds of echo chambers of "oh, well, everyone's doing badly." The Power of Celebrating Success 00:48:1700:48:39 "What really makes me sad is that there are people who've had an amazing year this year who don't want to talk about it. They don't want to say it publicly because they don't want to make other people who are in the weeds feel bad. And that's really awful because actually, if we don't start talking positively about, you know, this person's done this amazing thing, this person's achieved this awesome goal, this person's still standing at this level. All we hear is that negativity. So we assume everything's bad, and so they miss out on the opportunity to inspire a whole bunch of people."   Key Resources Mentioned in this Episode:   Click here for the direct link to The C Suite ® 2026: https://smartleaderssell.thrivecart.com/the-c-suite-2026-live/   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I   If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   Top B2B Trends and Insights to set yourself up for success https://bit.ly/SellingtoCorporate060   Why content doesn't work to sell to corporate clients https://bit.ly/SellingToCorporate135   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

How can marketers stay discoverable as AI reshapes the search landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.In this episode, we cover:How to use LLM.txt files and structured content to improve visibilityThe importance of repurposing and repeating content across platformsLeveraging high-authority sites like Wikipedia to support GEOWhy competitive comparison content is crucial in the AI search era

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business. Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality. He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors. The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality. Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Tinder joins Bob Evans to break down what's next for Oracle and SAP, exploring AI-native applications, agent ecosystems, and data openness, while offering sharp, practical insights into how enterprises can extract real value from AI innovation.Episode 55 | Oracle, SAP, and the AI ShiftThe Big Themes:Oracle's Upcoming AI Agent Marketplace: One of Oracle's most anticipated announcements is the launch of an AI Agent Marketplace. This platform will act like an app store for AI-powered agents, opening new monetization paths for partners and developers. It will enable third-party vendors to sell industry-specific agents and tools, further enriching Oracle's AI ecosystem. This move reflects a broader strategy to position Oracle not just as a cloud provider but as a facilitator of innovation across its partner network.SAP's Bold Vision: SAP is preparing to reveal its most radical AI shift yet—positioning AI as the primary user interface across its suite. Powered by Joule, SAP's AI assistant, users will be able to interact with software through natural language instead of traditional menus or clicks. Tasks like requesting time off or checking budgets will be handled conversationally. This paradigm shift moves SAP from system-of-record software to intelligent systems-of-action.AI Recruitment Tools Rise: Both Oracle and SAP are doubling down on AI-enhanced recruitment tools. SAP's acquisition of SmartRecruiters and Oracle's industry bundles for talent management signal a strong push into AI-driven hiring. AI is being used to streamline candidate engagement, improve matching, and personalize outreach. While some fear AI may displace roles, enterprise vendors are positioning it as a tool to find the right people faster.The Big Quote: ““The hardest part of any of these transformations is the change management piece, and if AI can help make that change easier, faster and more comfortable for all the stakeholders—that's the name of the game." Visit Cloud Wars for more.

O futuro do B2B saudável: como a Pronutrition auxilia marcas a escalar com propósito | #podcast #empreendedorismo #podcastbrasil

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━HoldCo Bros are back! In this episode, Nik and I dive into the drone roof inspections opportunity that checks every box for first-time operators. We break down why this market is growing ~15% a year toward $3.5B, how Part 107 licensing works, and the real numbers per job: $200–$400 for residential visual, + $100–$300 for thermal, $300–$700 for commercial, and $500–$1,500 for complex sites. We talk margins (50–70% gross, 20–30% net), the exact six-hour job workflow from airspace checks to delivery, and why you should sell this as roof condition documentation. I share a case study of an operator doing seven figures, including $15K–$30K days when storms hit, plus B2B channels that make this repeatable with roofing, insurance, property management, and construction. We finish with acquisition tactics that actually work: Google Business Profile, city keywords, the “drone facade” keyword angle, and simple land-and-expand upsells like thermal, mapping, and social media clips. If you want a real business with low startup cost, real demand, and no ladders, this is it.Learn more about Nik here: ⁠⁠⁠⁠⁠⁠http://linktr.ee/cofoundersnik⁠⁠⁠⁠⁠Enjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

The core principle of journalism is to "seek the truth and report it," a mission that is constantly challenged by those who don't want the truth to be told.The First Amendment protects journalism in the United States, yet there is a growing concern about governmental restrictions on press freedoms. Journalists are facing unprecedented attempts to silence them through lawsuits and intimidation, raising alarms about the future of the free press.Can the truth survive an assault by the US Department of War?Read the transcript and notes for this episode on our website. Key Takeaways The First Amendment guarantees freedom of press and speech, but these rights are increasingly under attack by new government restrictions and litigation. Journalism is crucial for democracy as it holds power to account, yet current trends threaten to stifle investigative reporting and free expression. The lines between news, opinion, and entertainment are blurring, demanding that audiences become more critical of their media consumption. Young journalists may become discouraged from pursuing hard-hitting stories, leading to a prominent decline in investigative journalism. Advocacy and support for journalistic freedom are vital in preserving a healthy, informed democracy and counteracting misinformation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Collin Stewart is the Founder and CEO of Predictable Revenue, a sales outsourcing company that helps B2B businesses build repeatable, scalable sales development teams. Under his leadership, Predictable Revenue has become a recognized leader in sales consulting, delivering over 10,000 booked meetings and scaling outbound sales for more than 55 companies. Recognized for his data-driven, practical approach to solving sales challenges, Collin also hosts the Predictable Revenue podcast, which boasts over 400 episodes.  In this episode… Rushing to scale before confirming real market demand is a common startup trap. Founders may hire sales leaders too soon, invest heavily in marketing, and burn through cash without a proven customer pull. How can entrepreneurs mitigate this risk and develop a sales process that truly meets customer needs? Collin Stewart, an expert in outbound sales and customer development, learned this lesson firsthand. In his early ventures, he invested heavily in building tools without confirming that buyers cared, which cost him years of effort. Over time, Collin discovered that the key was starting with customer development interviews, asking the right questions, and carefully transitioning from learning conversations into sales. He now advises founders to validate product-market fit themselves before handing sales off, to avoid what he calls “founder suicide.” In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Collin Stewart, Founder and CEO of Predictable Revenue, about bridging the gap between customer development and sales. Collin shares why premature scaling is a startup killer, his framework for running effective customer interviews, and lessons from working with companies like Uber. He also discusses best practices for cold email deliverability, targeting strategies, and his favorite tools for modern sales teams.

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Yael Shemer was a community builder before she cofounded TULU. In this episode, she shares how she built her real estate tech startup from three buildings to over 400 globally in seven years. She discusses pivoting from B2C to B2B and managing the chaos of rapid scaling. You will also learn about her unconventional journey from environmental activist and waitress to tech founder, learning to leverage her authenticity and community organizing skills as strengths rather than viewing them as limitations.

Everyone's talking about AI, but let's be honest, most B2B brands still sound like copy-paste corporate speak. The scary part? While you're stuck writing “safe” content, your competitors are out there building cult followings.On this episode, Jason and Josh talk with Sandy Mangat, Head of Marketing at Pocus, about what it really takes to make people care. Sandy has worked in product, growth, and brand teams, so she's here to share the lessons you won't find in a playbook. From building a community people actually want to be part of, to cutting through the AI hype without sounding like a bot, this conversation is all about marketing that feels alive.Here's what we dig into:Why so many startups crash when product, growth, and brand don't align.The real secret to category creation (spoiler: it's not just slapping “2.0” on a slide).How to turn a community from “nice idea” into a genuine growth engine.The fine line between brand personality and just being unclear.Sandy's one-line marketing philosophy: everything is easier when you're famous.

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin. Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee. The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

How are top B2B marketing teams structured? What are their secrets and what do they outsource?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.Find out:How B2B marketing teams are structured (and how they stay lean yet agile)Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departmentsWhat gets kept in-house vs outsourced and how it's a balancing actThe importance of a good brief for all project and pieces of work, whether working with in-house teams or external partnersImportant links & mentions:Blog post: https://www.content10x.com/341Amy on LinkedIn https://www.linkedin.com/in/amywoods2Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/Episode 340 AI in B2B Marketing: What's Working, What's Failing, and What's Next: https://www.content10x.com/340Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Eli Ben-Sasson announces StarkNet's Bitcoin initiative: native BTC staking, 100M STRK token allocation for lending, and why zero-knowledge proofs are essential for Bitcoin to achieve Satoshi's original vision of peer-to-peer transactions without intermediaries. Eli Ben-Sasson, co-founder of StarkNet and Zcash, announces StarkNet's major Bitcoin news: native Bitcoin staking on StarkNet. Starknet has 100 million STRK tokens allocated for competitive Bitcoin lending rates and Bitcoin yield strategies. Eli explains why zero-knowledge proofs are the scalability solution Bitcoin needs, how StarkNet enables self-custodial Bitcoin DeFi, and why OP_CAT could be the nine lines of code that save Bitcoin from becoming just another store-of-value asset for the wealthy. Subscribe to the newsletter! https://newsletter.blockspacemedia.com # Notes: • Bitcoin staking now live on StarkNet • 100M STRK tokens for Bitcoin lending incentives • 500M+ STRK already staked in protocol • 21-day unstaking period for Bitcoin • $1M research fund for OP_CAT development • ZK-STARKs verify million transactions for one cost • RS7 launching Bitcoin yield strategies 00:00 Start 01:46 Bitcoin staking is now live 03:08 What is Bitcoin Staking? 06:07 History of Zero Knowledge Proofs 08:00 ZK & scaling 09:05 How scaling would work 10:57 Covenants (OPCAT, CTV) 11:55 STRK token 14:12 PoW vs PoS 16:09 Practical benefits from staking 20:26 Staking curve & rates 21:57 100M STRK tokens 24:14 Why start with lending? 25:29 Re7 Capital 28:31 Re7 function 36:08 Consensus for covenants -

Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work. 00:00 Start 00:33 Meet Anthony Blatner 01:09 Why LinkedIn Ads Work 02:20 Best Industries for LinkedIn 03:20 Campaign Structure Secrets 06:04 Thought Leader Ads 08:26 Targeting Mistakes to Avoid 11:29 Budgeting for LinkedIn ROI 14:32 Retargeting & Lead Capture 16:14 Creative Best Practices 18:04 LinkedIn Culture Shift 18:31 AI Impact on LinkedIn Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!