Podcasts about B2B

A popular startup belief says your VP of Sales should “carry a bag” and close deals when they start.The logic sounds reasonable: if they can't sell, how can they lead a sales team? But that idea misunderstands what a real VP of Sales is actually hired to do.In this episode, Ray breaks down why asking a VP to carry a quota creates a direct conflict of incentives, attracts the wrong candidates, and is usually a sign the company isn't actually ready for a VP of Sales yet.If you're a founder or CEO thinking about hiring your first VP of Sales, this episode will help you avoid a costly mistake and understand what problem you actually need to solve first.What You'll Learn in This Episode• Why legitimate VP of Sales candidates won't accept roles that require them to carry a quota• The incentive conflict that happens when a VP is asked to sell while building a team• How needing a quota-carrying VP is usually a signal your company isn't ready for one yet//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Coordonner 100 personnes… à 4 000 mètres d'altitude. En chute libre. Avec une obligation de 100 % de réussite.Ça fait peur ? C'est le travail de Domitille Kiger, championne du monde de freefly et organisatrice de multiples records du monde en grandes formations. Son terrain de jeu ? Des figures géantes construites en plein ciel, parfois à plus de 70 personnes, où chaque erreur peut tout faire échouer. Un peu un laboratoire grandeur nature du management en conditions extrêmes finalement.Que vous soyez manager, DRH ou dirigeant, vous trouverez dans cet épisode des parallèles très concrets avec vos enjeux quotidiens : coordination, feedback, gestion de crise, décision en incertitude, dynamique collective…Bonne écoute !À très vite,Prenez soin de vous !Plus d'info :Pour suivre Domitille sur LinkedIn : https://www.linkedin.com/in/domitille-kiger-conferenciere/Pour recevoir gratuitement notre sélection hebdo de conseils pratiques pour animer votre équipe, rendez-vous ici : https://teambakery.com/nlEt n'oubliez pas de laisser 5 étoiles et un gentil commentaire sur Apple Podcast et Spotify si l'épisode vous a plu.CHAPITRAGE00:00:00 - Intro00:03:09 - Présentation de Domitille et son parcours00:09:40 - Comment a-t-elle découvert le saut en parachute à 15 ans ?00:12:14 - Comment se prépare-t-elle en tant que championne du monde ?00:14:34 - Se préparer aux sauts en équipes00:26:28 - Dire non à quelqu'un de son équipe00:29:14 - Y a-t-il un profil type des gens de son équipe ?00:31:00 - Comment font-ils leurs feedbacks ?00:35:57 - La notation dans le sport00:39:34 - Ce que les managers peuvent directement adopter dans leur quotidien00:49:39 - Son process de décisionVous aimerez cet épisode si vous aimez : Outils du Manager • Happy Work • HBR on Leadership • Le Podcast de la Formation • MANAGEMENT & LEADERSHIP • Learn & EnjoyHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

If you're a founder who thinks building a personal brand is a waste of time, this might be the wake-up call you need. The truth is: distribution is the new moat. Your product isn't enough. Your team isn't enough. If no one knows who you are, you're starting every conversation from zero. In this episode, I break down why the founders who are winning right now are visible, how to build a personal brand without becoming an influencer, and the exact framework I used to grow both my personal following and my startup, Rella. Whether you're B2B, consumer, or anywhere in between—this is your roadmap to building trust, standing out, and making sure you don't look back in two years wishing you had started today. 0:00 - The Wake-Up Call: Why Distribution is Everything 1:26 - The Trust Factor: Why People Buy From People They Know 3:34 - Three Types of Personal Brands (And Which One You Should Build) Expert, Entertainer, or Product Extension—find your approach 5:50 - The Regret Conversation: What Every Founder Wishes They Started Earlier 7:27 - The Action Plan: How to Actually Start Building Your Brand 9:52 - The Mindset Shift: This is Not a Waste of Time Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with John Magnor, a 24-year-old sales strategist who helps B2B companies build scalable, predictable revenue systems. Working primarily with software companies and service providers, John partners with founders through consulting or equity to design the sales infrastructure that growing businesses often lack.John began his career in sales at just 17 years old, learning the craft through real-world experience—cold calling, setting appointments, closing deals, and managing pipelines. Today, he uses that hands-on background to help companies transform inconsistent or chaotic sales processes into structured systems that support long-term growth.In this conversation, John breaks down how he helps organizations hire and train sales teams, develop effective scripts, implement compensation plans, and build repeatable processes that remove the founder as the bottleneck. He also shares insights on CRM systems, outbound sales strategies, call coaching, and the metrics that actually matter when scaling a business.Most of the companies John works with already have strong products or services. Their challenge isn't the offer—it's the lack of a clear sales process, accountability, and reliable systems. John's focus is helping founders step out of day-to-day selling by building teams and structures that allow the business to grow without relying on one person to close every deal.This episode is packed with practical insights on sales execution, leadership, and building systems that drive consistent growth. Whether you run a B2B company or lead a sales team, you'll walk away with actionable ideas on how to create a cleaner, more scalable approach to revenue generation.Connect with John here:ttps://pr.linkedin.com/in/john-magnorhttps://www.facebook.com/@johnpmaghttps://www.instagram.com/@johnpmagDon't forget to register for our FREE LinkedIn Content Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

IN THIS EPISODEWhat's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close.In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle B. Griffin is a TEDx +  keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Websites: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OwnYourLane.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OUR BOOKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.⁠⁠STAY AHEAD OF WHAT'S WORKING ON LINKEDINIf LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/POSITION YOURSELF POWER HOURGet Unstuck in One Focused HourIf you're overthinking your message,positioning, or next move, Michelle's Position Yourself Power Hour gives youclear direction and practical next steps so you can move forward with confidence.Book your session here – [Insert Link]https://michellebgriffin.com/powerhour/

Most MSP leaders wildly underestimate how long it takes a new sales rep to actually produce.On a recent coaching call with 15 MSPs, someone asked me a simple question: How long should it really take to ramp a full-cycle outside sales rep? The common answers—“six months,” “nine months,” “once they learn the product”—all miss the point.In this episode, I break down a rule of thumb I've used for years: your real ramp time is 2.5–3× your average sales cycle. That ratio captures the hidden work most leaders forget—learning the company, building pipeline, and then actually running deals through your process.If you're hiring sales reps, planning headcount, or trying to figure out whether a new rep is actually behind—or just on a realistic timeline—this framework will change how you think about ramp time.What You'll Learn in This EpisodeWhy the real ramp time for a sales rep is 2.5–3× your average sales cycleThe three phases of ramp most companies underestimate: learning the company, building pipeline, and running dealsWhy using a fixed ramp number like “nine months” creates bad expectations for leadership and reps//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

NBP ma w rezerwach około 570 ton złota, a niezrealizowany zysk z jego wzrostu wartości sięga nawet 197 mld zł. Czy można go wykorzystać do finansowania programu obronnego SAFE 0 proc.? O tym rozmawiam z Markiem Chądzyńskim z „Pulsu Biznesu”.W odcinku także o napięciach wokół cieśniny Ormuz, przez którą przepływa około 20 proc. światowego transportu ropy, oraz o decyzji Sejmu, który przyjął reformę wzmacniającą Państwową Inspekcję Pracy. Nowe przepisy pozwolą inspektorom kwestionować pozorne B2B i umowy cywilnoprawne.Na koniec sięgamy też do historii Persji – imperium, które dwa i pół tysiąca lat temu rozciągało się od Indusu po Morze Egejskie.

Fala Carlão visita o estande da Sumitomo Chemical na Expodireto Cotrijal para um diálogo estratégico com a cúpula da companhia em cobertura para o Canal do Boi. O presidente para a América Latina, Nairo Piña, e o diretor geral no Brasil, Alexandre Pires, detalham o legado de 115 anos de história global e as cinco décadas de atuação em solo brasileiro.A grande novidade reside na mudança do modelo de negócio: após mais de um século de foco exclusivo no B2B, a empresa completa cinco anos de atendimento direto ao produtor rural. Piña reforça que essa transição para o B2C mantém a perseverança como valor central e coloca a tecnologia da marca ao lado de quem realmente faz o agro acontecer.Alexandre Pires aborda a grandiosidade da Sumitomo no mundo e os investimentos contínuos realizados no país. Ele enfatiza a importância de identificar oportunidades mesmo em períodos de crise e como o contato direto com o produtor e as cooperativas acelera a entrega de soluções eficientes.

In a world dominated by filtered social media and highly polished corporate PR, authentic connection has become the ultimate business currency. Many entrepreneurs and real estate professionals feel they are "missing the boat" by not leveraging the power of their own voice. Whether you are looking to jump from $100k to $200k in revenue or simply want to establish yourself as a go-to expert, the traditional media path—TV and print—is often gated, filtered, and difficult to scale.

In this episode of the Revenue Leaders Podcast, we break down how to build a client acquisition system that helps businesses generate predictable revenue and consistently win new clients.Many companies struggle with sales not because their product is weak, but because they lack a structured client acquisition strategy. Without a clear system, teams rely on guesswork instead of a repeatable process for attracting and converting the right customers.In this episode, we discuss:• Why most businesses struggle with client acquisition• How defining your ideal customer profile (ICP) changes your sales outcomes• The key components of a client acquisition system• How to align your sales process with the buyer journey• Why trying to sell to everyone damages your pipeline• How to build a sales system that creates predictable growthThis episode kicks off our 6-part Client Acquisition Series, where we break down the frameworks sales leaders and founders can use to design a scalable client acquisition engine.If you're a founder, sales leader, or revenue operator looking to get more clients consistently, this episode will help you rethink how your sales system should work.Subscribe to the Revenue Leaders Podcast for more insights on B2B sales strategy, revenue leadership, and building predictable growth systems.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠⁠⁠⁠⁠https://coachpilot.beehiiv.com/⁠⁠⁠⁠⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠⁠⁠⁠⁠Follow us:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠⁠⁠⁠⁠

Want to learn how to use LinkedIn the right way to build real relationships and generate business? Free LinkedIn Resources: Get Bill's free LinkedIn training videos, profile checklist, and additional resources here: https://bit.ly/allsellingissocialfree In this episode, I sat down with Bill McCormick to talk about why all selling is social and how entrepreneurs can use LinkedIn the right way to build real relationships, start better conversations, and create more business without coming across as spammy. Bill broke down why LinkedIn is such a powerful platform for B2B sales, how most people are using it completely wrong, and what best practices actually work when it comes to your profile, your network, your content, and your follow-up. This was a big one for me personally because I know I have not been using LinkedIn to its full potential, and Bill gave a clear roadmap for how to do it in a way that feels human, intentional, and effective. Complimentary 30-Minute Insights Call: https://calendly.com/bill-mccormick/30-minute-conversation The Social Selling Compass Video Course Special Offer: Use the coupon code 250off to purchase the course for $249 (Regularly $479) More info here: https://allsellingissocial.learnworlds.com/courses ---- About Bill: Bill McCormick is the Founder of Digi-Sales, a Digital Selling & Social Selling training company and Digi-Sales Academy an online video training platform where he shares his passion for helping professionals leverage the power of LinkedIn. Bill first started using digital sales techniques after he and his wife, Sue, started their own promotional product business. By using social platforms, especially LinkedIn, they were able to build a very successful business. Bill then began to help other business owners, entrepreneurs and sales professionals learn how to use LinkedIn to increase sales. Bill has conducted training for companies worldwide and specializes in helping to ‘make Linkedin Human' - explaining the platform in easy to understand ways and this year launched the All Selling Is Social Podcast! Bill resides in Esperance NY with his wife Sue and their pets where they enjoy golfing, kayaking, snowshoeing and spending time with their kids and grandkids! Connect with Bill: LinkedIn: https://www.linkedin.com/in/billmccormick/ Website: https://allsellingissocial.com/ Podcast: https://www.youtube.com/@Digi-Sales Free Resources: https://bit.ly/allsellingissocialfree About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brand decisions don't have to be personal. The best rebrand leaders know how to take the emotion out and replace it with clear criteria. ✅In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Beth Forester — now CEO of Animoto, and VP of Marketing during their rebrand — to explore how intentional process and clear decision-making can be the difference between a brand project that stalls and one that actually succeeds.Animoto was shifting its market position from consumer to SMB, carrying four iterations of their old brand across their product experience, and accumulating brand debt fast. What followed was one of the most structured, stakeholder-savvy approaches to a rebrand we've seen.In this episode, Bill and Beth cover:Building internal alignment before agency engagement ever beginsUsing the RACI framework to manage input and keep decisions movingNavigating the logo phase before opinions start to outweigh criteriaDefining success metrics early to keep brand decisions objectiveIf you're a B2B marketing or brand leader heading into a rebrand — or trying to figure out how to get your organization aligned before one — this episode offers a practical, grounded look at how to lead the process with clarity and confidence.---Episode ResourcesLearn More about AnimotoThe RACI Matrix---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH:Subscribe to our newsletterFollow us on LinkedInSubscribe to our YouTube ChannelFollow Us on InstagramLooking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency

Hart Lambur is the CoFounder of Across.We host a timely new discussion on the reasoning behind the first ever major token buyout in DeFi, a proposal to convert ACX tokenholders into equity shareholders of a traditional private company for Across. Hart explains how the $25M treasury would finance the buyout, and the vision for Across's future as stablecoin infrastructure where "$1 equals $1" and users pay nothing to move money across chains.In this episode, we cover:+ Why the token model isn't working: DAO governance challenges and misaligned incentives+ How the buyout works: token-to-equity conversion, and who can participate+ The new business model: Free stablecoin movement powered by intents, with issuers paying fees instead of users------

Na trilha Farmer do CRM Zummit 2025, em Florianópolis, Iêza de Oliveira (LinkedIn) apresentou um framework prático para construir relacionamentos estratégicos em vendas enterprise. A especialista mostrou por que ter contatos no CRM não significa ter relacionamento, e como mapear stakeholders, alinhar métricas de sucesso e estruturar o multithreading para destravar a expansão de clientes B2B.

In this episode, Raul and John discuss why hiring an agency feels risky today—cost, quality, outcomes, and commoditized “SEO/PPC shop” buying—then explore a shift toward providing open-ended marketing leadership focused on strategy, positioning, and execution using a mix of people, AI, automation, and outside resources. They argue project fees don't fit a fast-changing landscape and consider retainers plus tool costs, while noting some work (like nailing brand positioning) can justify value-based pricing. They cover AI's rapid acceleration, tool churn, and potential skill loss, alongside likely disruption to entry-level roles, and suggest human relationships will become more valuable in high-stakes B2B selling. John shares positioning lessons from customer interviews, a case study creating a sales/brand playbook used for onboarding, and examples of “marketing-adjacent” AI work that helps sales operations.00:00 Do Agencies Still Matter?01:18 What Clients Really Want02:29 Marketing Leadership Model04:57 Post Scope Era Pricing06:52 AI Velocity And Tool Overload09:00 Value Based Fees And Retainers12:09 Skill Loss And Disruption15:01 Meaning Work And Removing Toil17:51 Human Connection Comes Back22:18 Proof Points vs Positioning22:55 Cloud Consulting Case Study25:13 Tagline to Sales Playbook26:52 Using AI for Messaging28:25 Positioning Is for Buyers29:18 When Positioning Doesn't Land30:49 Marketing Isn't Just Opinion32:39 Revenue as the Validator33:39 AI Adjacent Opportunities36:58 Relationships in a Tech World39:12 Loyalty Means Real Dollars40:59 Lifetime Value Marketing ModelConnect with John Schultz: https://www.netstrategies.com/https://www.linkedin.com/in/johnschultznetstrategies/ Connect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

The Leadership Problem Behind Most Sales Problems In this episode of Sales & Cigars, Walter Crosby sits down with Paul Fuller, Chief Revenue Officer of Membrain, for a deep conversation about sales leadership—and why most sales problems aren't really sales problems. Paul shares insights from decades of experience building and scaling sales organizations, including the early lessons he learned running a sales-as-a-service business during the 2007–2008 financial crisis. What became clear very quickly: scripts, systems, and tactics weren't the real issues. The real challenge was people—leadership, discipline, accountability, and trust. The conversation explores how trust drives decision-making, why leaders must develop people before processes, and how difficult conversations with founders, sales managers, and reps are often the key to unlocking growth. If you're leading a sales team—or trying to build one that scales—this episode is packed with practical leadership wisdom.   Episode Highlights Why trust is at an all-time low in institutions—and how that impacts B2B sales The difference between acquiring information and developing true understanding Why Paul believes sales organizations should function like personal development academies Lessons learned building a sales-as-a-service company during the financial crisis The hard truth about founder-led sales teams and scaling revenue Why accountability conversations are essential—but often mishandled The leadership shift required when great sales reps become sales managers How structured planning and agreements make accountability easier Why scalable sales organizations rely on coaching and process, not just talent   Key Themes & Takeaways Trust accelerates business. When trust is present, decisions happen faster and organizations move forward with confidence. Sales problems often start with leadership. Systems and scripts can only go so far—culture, discipline, and leadership behavior drive results. Information is cheap—understanding is rare. Modern sales leaders must focus on helping teams interpret and act on information, not just collect it. Founders must evolve to scale. Vision and energy can win early deals, but scalable revenue requires infrastructure and repeatable systems. Accountability must be collaborative. The best accountability conversations aren't about blame—they're about commitments and progress. Leadership is leverage. Empowering people to grow and succeed multiplies impact far beyond what any individual seller can accomplish.   Who Should Listen This episode is especially valuable for: Sales leaders responsible for building scalable revenue teams Founders transitioning from founder-led sales to structured sales organizations Sales managers learning how to coach instead of just manage numbers Entrepreneurs building the infrastructure needed for growth Anyone responsible for developing people inside a sales organization   Links & Resources Membrain https://membrain.com Paul Fuller Email: paul.fuller@membrain.com   Subscribe & Follow Sales & Cigars is hosted by Walter Crosby of Helix Sales Development. "The only smoke we blow is from cigars." Subscribe on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform.

mindworx CEO, behavioral economist and author Matt Sucha shares that the real reason why B2B organizations are losing sales has nothing to do with price. He counters the thought that customers aren't motivated enough, and sellers need to pile on with more benefits, bigger discounts and better features. "When customers don't do what you want them to do, the problem is not lack of motivation. The problem are psychological barriers standing in the way." These barriers include Uncertainty, Psychological Reactance, High Perceived Effort and Zone of Acceptance. Addressing these blockers head on in outbound communications can significantly lift conversions. In an AI world, winning is all about understanding the psychology behind human decisions.

Most B2B content fails for a simple reason: it talks about the company instead of the customer. In this episode, Nick Centera explains how great marketers find the intersection between what the business wants to say and what customers actually care about—and why anything else turns into what he calls a “glorified pamphlet.”  Nick shares a practical approach for uncovering real customer insight, mapping it to the buyer journey, and turning features into stories that people remember. We also explore the emotional side of B2B marketing—something many teams ignore even though every purchase still comes down to people making decisions.If your content feels busy but not effective, this conversation will help you rethink how you plan, structure, and tell better marketing stories.What you'll learn in this episode:Why most B2B content fails when it focuses on the company instead of the customerHow to find the intersection between business goals and customer needsPractical ways to capture the voice of the customer (even in complex industries)How to map content across the buyer journey—from awareness to decisionThe difference between listing features and communicating real benefitsWhy emotional connection still matters in high-value B2B dealsHow storytelling principles from filmmaking can strengthen marketing contentA simple test to ensure your content answers the most important question: “Why should the customer care?”About Nick CenteraNick Centera is a marketer in the renewable energy sector who focuses on using storytelling to connect complex industries with the people they serve. Before entering marketing, Nick worked in film and production with the goal of becoming a cinematographer. That background in storytelling now shapes how he approaches marketing—especially in technical B2B environments.Over the past decade, he has built marketing strategies that combine customer insight, narrative structure, and business goals to create content that resonates beyond product features.Nick also hosts the Renewable Storytellers podcast, where he speaks with leaders across the utility-scale energy space about the people and stories powering the industry.Connect with Nick:LinkedInPodcast – Renewable StorytellersQcells EPCText us what you think about this episode!

I started noticing something while I was shopping for hair loss pills — Hims, Keeps, Roman, all of them — and every single one had the exact same rule: you can only buy in five or six month blocks. No one-month trial, no cancel anytime. And once I figured out why, I realized it was one of the smartest business moves I'd ever seen. In this episode, I break down why most companies are optimizing for the sale when the really smart ones are optimizing for what happens after it, why short commitments are quietly destroying retention, and why the easiest growth strategy most businesses ignore is simply stopping the bleeding on churn.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

LinkedIn uzun yıllar Türkiye'de daha çok CV güncelleme platformu veya işe alım ağı olarak görüldü. Ancak son yıllarda bu algı hızla değişiyor. Özellikle B2B ve sanayi sektöründe faaliyet gösteren şirketler için LinkedIn artık sadece bir sosyal ağ değil, doğru kullanıldığında yeni müşterilere, distribütörlere ve iş ortaklarına ulaşılabilen güçlü bir ticari kanal haline geliyor.Türkiye'de LinkedIn kullanıcı sayısı 20 milyonun üzerine çıkmış durumda ve bu kitlenin önemli bir bölümü şirket yöneticileri, satın alma sorumluları, mühendisler, ihracat yöneticileri ve karar vericilerden oluşuyor. Yani klasik sosyal medya platformlarından farklı olarak LinkedIn'de karşınıza çıkan kitle çoğu zaman doğrudan iş dünyasının içinden geliyor. Bu da sanayi firmaları için çok büyük bir fırsat anlamına geliyor.Birçok üretici firma yıllardır yeni müşteri bulmak için fuarlara katılıyor, distribütör ağlarını genişletmeye çalışıyor veya ihracat kanallarını farklı yollarla büyütmeye çalışıyor. Ancak dijital dünyada çok daha görünür hale gelen LinkedIn, aslında bu süreçlerin dijital versiyonu gibi çalışıyor. Doğru bir stratejiyle kullanıldığında LinkedIn adeta sürekli açık bir fuar alanı gibi çalışabiliyor.Bu bölümde B2B sanayi firmalarının LinkedIn üzerinden nasıl müşteri bulabileceğini, bu platformu sadece kurumsal bir vitrin olarak kullanmanın neden yeterli olmadığını ve gerçekten satışa dönüşebilecek bir sistemin nasıl kurulabileceğini konuşuyoruz. Çünkü birçok şirket LinkedIn'de var olmasına rağmen platformu stratejik olarak kullanmıyor. Sayfalar açılıyor, zaman zaman fuar fotoğrafları paylaşılıyor ya da şirket içi duyurular yapılıyor. Ancak bu tarz paylaşımlar tek başına yeni müşteri kazandırmıyor.LinkedIn'de gerçekten müşteri bulabilmek için öncelikle güçlü bir şirket sayfası oluşturmak gerekiyor. Şirketin ne ürettiği, hangi sektörlere hizmet verdiği, hangi ülkelerle çalıştığı ve hangi problemleri çözdüğü çok net bir şekilde anlatılmalı. Bunun yanında yöneticilerin ve satış ekiplerinin kişisel profilleri de büyük önem taşıyor. B2B dünyasında insanlar çoğu zaman şirketlerden önce insanlara güveniyor. Bu nedenle yöneticilerin LinkedIn'de görünür olması, sektörle ilgili fikirlerini paylaşması ve uzmanlıklarını göstermesi ciddi bir güven oluşturuyor.İçerik stratejisi de burada kritik bir rol oynuyor. LinkedIn'de sürekli ürün paylaşmak çoğu zaman beklenen etkiyi yaratmaz. Bunun yerine sektör içgörüleri, üretim süreçleri, teknik bilgiler, vaka analizleri ve gerçek uygulama örnekleri paylaşmak çok daha güçlü bir etki yaratır. Bu bölümde ayrıca LinkedIn'de en sık yapılan hataları, sanayi firmalarının içerik üretirken nelere dikkat etmesi gerektiğini ve LinkedIn'in neden günümüzde dijital bir ticari ağ haline geldiğini de detaylı şekilde ele alıyoruz. Eğer siz de üretim yapan bir şirkete sahipseniz ya da B2B pazarda büyümek istiyorsanız LinkedIn'i sadece bir profil alanı olarak değil, doğru stratejiyle yeni iş fırsatları yaratabileceğiniz güçlü bir pazarlama kanalı olarak değerlendirmeye başlamanız gerekiyor.Çünkü artık B2B satış çoğu zaman ilk telefon görüşmesiyle değil, ilk dijital izlenimle başlıyor. LinkedIn ise bu ilk izlenimin oluştuğu en önemli platformlardan biri haline gelmiş durumda. Bu bölümde tüm bu süreci gerçek örnekler ve uygulanabilir stratejilerle detaylı şekilde konuşuyoruz.00:25 - B2B nedir ve neden işletmeler için büyük fırsatlar sunar00:53 - LinkedIn gerçekten müşteri bulma platformu mu01:37 - Türkiye'de LinkedIn kullanıcı sayısı ve ihracat verileri02:28 - LinkedIn neden ihracat yapan firmalar için fırsat sunuyor05:24 - Sanayi firmalarının LinkedIn'de yaptığı en büyük hata06:03 - B2B satın alma süreci ve karar komitesi gerçeği08:42 - LinkedIn'de başarı için 5 katmanlı strateji16:30 - LinkedIn reklamları ve B2B satış için yeniden hedefleme stratejisi

Michael McCready is the managing partner of McCready Law, a premier personal injury firm with 16 attorneys, more than 100 staff, and offices across the Midwest. Known for his B2B-first approach, Michael built a referral-driven practice that top advertising firms trust with litigation and casework. He leads the firm remotely from Puerto Rico, where he also runs a consulting LLC. In this episode, Michael shares the playbook behind his firm's 200+ automations, how custom GPTs mimic attorney voices, and why he built a system that reports real-time updates to referring attorneys. Listen to the full episode with Michael McCready on Personal Injury Mastermind, powered by Rankings.io, below: Spotify Apple Podcasts Watch the Episodes On YouTube McCready Law: Website If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Subscribe to our newsletter: newsletter.rankings.io Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Sustainability became his unfair advantage on Amazon. A veteran textile designer reveals the data-first moves, fee-saving AWD shifts, and the tester story behind the explosive growth.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastRight now, only 7 to 10 percent of our friends see our content. If we are not intentional, we are invisible.In this episode, we sit down with Rachel Adams Lee, a top-producing agent whose Sacramento-based team closes more than $60 million a year. The majority of her business is driven by social media because she treats it like a lead generation machine, not a hobby.Rachel breaks down her 9-step model for winning with the algorithm in 2026. From five content pillars and scroll-stopping hooks to her Rule of 555 and two-hour lead gen blocks, she gives us a clear system to turn engagement into referrals. She generated 103 referrals from social in just one year by following this approach.The message is simple. We can scroll for hours and hope something happens or we can build a digital storefront that funds our life.Resources:Follow Rachel Adams Lee on Instagram: @racheladamslee Get a free class from Rachel Adams Lee on how to set up your Stan Store pageOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Spiritual Practitioners: The Business Advice You Were Never TaughtKelle Sparta announces a transition episode for Spirit Sherpa as she shifts the podcast and company from a B2C to a B2B model focused on spiritual business topics for practitioners already serving others. She explains the change arose after feeling she'd covered what was safe to teach publicly and that audience questions have become more advanced. Future episodes will include business energy reviews, spiritual business coaching sessions with guests, educational content, occasional sponsored interviews about services for spiritual entrepreneurs, and anonymized case studies.Key Topics Include:spiritual entrepreneurshipspiritual businessspiritual practitionersenergy healer businessspiritual coachingconscious entrepreneurshiphealer businessspiritual leadershipspiritual marketingspiritual business growthspiritual podcastSpirit SherpaKelle SpartaSacred Profitsspiritual business strategy00:00 Big Podcast Changes00:26 New B2B Format03:08 Why The Shift06:55 Evolving Offers07:50 Sacred Profits Membership10:41 Marketing That Works16:14 Business Model Basics17:41 Next Steps And Invite19:03 Closing MessageKeywords:spiritual businessspiritual entrepreneurshiphow to start a spiritual businessspiritual entrepreneurspiritual coach businessspiritual business coachingenergy healer businessspiritual practitioner businessbuild a spiritual businessspiritual marketingspiritual business strategyspiritual entrepreneurship podcastSpirit Sherpa podcastKelle SpartaSacred Profitsbusiness for healersbusiness for coacheshow spiritual practitioners make moneyenergy healing businessspiritual coaching business modelspiritual business tipsspiritual business mindsetspiritual entrepreneur advicespiritual leadershipconscious entrepreneurshipJoin the community on YouTube: https://www.youtube.com/@KelleSpartaIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/Licensing and Credits:“Spirit Sherpa” is the sole property of Kelle Sparta Enterprises and is distributed under a Creative Commons: BY-NC-ND 4.0 license. For more information about this licensing, please go to www.creativecommons.org. Any requests for deviations to this licensing should be sent to kelle@kellesparta.com. To sign up for, or get more information on the programs, offerings, and services referenced in this episode, please go to www.kellesparta.com

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreHow will AI change the way SaaS companies grow?But according to Adam Robinson, founder and CEO of Retention.com, AI is not the answer most founders think it is.Adam has built multiple SaaS companies and scaled Retention.com from $0 to $22M ARR in four years without funding. In this episode of Move the Needle, he explains why the companies that scale – and the ones that stall – are separated by one thing:Product-market fit.Listen to the episode to learn why AI won't fix your SaaS company, but product-market fit might.

Are you running your post-sale revenue on actual data, or just "vibes"? Following up on last week's foundation, Knownwell CEO David DeWolf and CMO Courtney Baker dive into the exact mechanics of building a powerful growth engine beyond the initial sale. They break down the three maturity levels every B2B services firm must conquer to stop playing defense against churn. Discover why customer success can't survive on an island, why standard customer satisfaction scores are a trap, and how AI finally lets leaders measure the historically unmeasurable dynamics of true client health. Stop being just a vendor and learn how to become an indispensable partner. Watch the full deep dive on YouTube: https://youtu.be/5xPjaqftwPQ  Watch the full webinar here: www.knownwell.com/revops

Episode web page: https://bit.ly/4baZCZ9 Episode summary In this episode of Insights Unlocked, host Blair Fraser sits down with Andrew Ackermann, VP of Product Design at Samsara, to explore what it really takes to design technology for frontline workers—the people powering the physical economy. Andrew shares how his early exposure to design shaped his career, and why he was drawn to building AI-powered tools for industries like transportation, logistics, and field operations. From ride-alongs with truck drivers to observing mechanics at work, he explains why designing for the frontline requires deep humility, real-world immersion, and a relentless focus on eliminating friction. The conversation dives into the hidden complexity of physical operations, the challenge of replacing paper-based systems with truly better digital tools, and why “elegance” is a guiding principle for creating experiences that feel seamless—even in gritty, unpredictable environments. Andrew also reflects on his transition from Google to Samsara, the difference between designing for moments that matter versus mission-critical daily workflows, and how AI is accelerating product development while raising the bar for quality and value. You'll learn: Why field research and in-person observation uncover insights remote research can't How frontline workers often create their own “workarounds”—and what that reveals about product gaps What it means to design tools that are truly better than paper and pencil Why elegance, humility, and curiosity are essential for enterprise product design The difference between high-volume consumer design and mission-critical B2B software How rapid prototyping and tight feedback loops drive adoption and trust The role AI will play in accelerating product development—and the challenge of cutting through the noise Resources & links Andrew Ackermann on LinkedIn (https://www.linkedin.com/in/anackermann/) Learn more about Samsara (https://www.samsara.com/) Watch Samsara's Beyond 2025 conference highlights (https://youtube.com/playlist?list=PLtUxSK4AhAdaFEzqudt-uYIXZUAKpwEkW&si=sjVFJmMweDQ4NoZY) Blair Fraser on LinkedIn (https://www.linkedin.com/in/mrblairfraser/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked https://www.usertesting.com/podcast

Eoin Clancy (VP of Growth at AirOps), Connor Beaulieu (Senior SEO Manager at LegalZoom), and Adina Timar (Head of AEO at Weflow) join this live session to talk about how to create high-quality content with AI. Connor walks through a workflow his team built at LegalZoom to automatically source expert quotes.. Adina shows how she rebuilds competitor pages from scratch using sales calls, LLM data, and live competitor analysis. And Eoin shares the research behind why content quality is now the single biggest lever in AI search. If you want to see what content engineering actually looks like in practice, this one is for you. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Most founders do not break because of strategy first. They break because success can amplify internal conflict.In this episode of Founder Talk, Alex Sheridan sits down with Mark Hattas, an award-winning author, entrepreneur, and coach, for a serious conversation about identity, purpose, and what happens when ambition is built on fear, pressure, or the need to prove something. Drawing from his own journey through business success, personal collapse, and deep self-examination, Mark explains why many founders stay productive on the outside while quietly feeling disconnected on the inside.This episode explores the deeper patterns that shape founder behavior: chasing validation, over-identifying with work, ignoring internal signals, and creating from pressure instead of alignment. Mark also shares a different way to think about growth, one rooted in awareness, better questions, and more intentional decision-making. Founders will come away with a sharper lens on burnout, clearer thinking around goals, and practical ways to lead and build from a more grounded place.Key Takeaways00:00:00 Introduction00:01:55 Why do high-performing founders still feel disconnected from themselves?A: Mark explains that many entrepreneurs build around a role, mask, or identity that is not fully true to who they are, and that inner split quietly drains energy over time.00:16:10 Can anger and the need to prove people wrong drive success?A: It can create short-term momentum, but Mark argues that fear and anger become destructive fuel if they are never processed or transformed.00:34:10 Why does being centered make a founder more effective?A: A more aligned internal state can improve intuition, judgment, collaboration, and leadership because decisions are made from clarity instead of reactivity.00:40:42 Is nonstop hustle always a problem for founders?A: Not necessarily. Mark frames intense work as a season, but says every founder needs an “in-breath” to recover before drive turns into a crash.00:46:59 How can founders stop building from fear?A: Mark introduces “goal canceling,” a way to release fear-charged goals so they can be rebuilt from gratitude, ownership, and conscious choice.00:56:03 What is one daily practice that helps founders reconnect with themselves?A: A short daily meditation or prayer practice. Even 10 to 15 minutes of quiet can create better thinking, better decisions, and more emotional clarity.01:02:25 What should founders ask when they feel stuck in business?A: They should revisit the timeline. A longer or more realistic time horizon can change the pressure, expectations, and strategy in a meaningful way.Watch the full episode to hear the complete conversation. Subscribe to Founder Talk for more authentic, no-fluff founder interviews.

¿Estás evitando el teléfono en tus ventas? Puede que estés perdiendo oportunidades sin darte cuenta.En este episodio clásico de Vende Diferente Podcast, hablo con Kathy Ydrovo, experta en telemercadeo estratégico, sobre un tema que muchos vendedores B2B siguen evitando hoy en día: usar el maldito teléfono.Mientras muchos vendedores se esconden detrás de WhatsApp, correos, LinkedIn o notas de voz, en esta conversación explicamos por qué una llamada sigue siendo una de las herramientas más rápidas y efectivas para avanzar oportunidades reales, especialmente cuando quieres hablar con decision makers o destrabar negocios que llevan semanas estancados.En este episodio hablamos de:Por qué tantos vendedores hoy tienen miedo a usar el teléfonoCómo la cultura de la inmediatez está afectando la prospecciónPor qué una llamada puede acelerar oportunidades que llevan semanas fríasCómo combinar WhatsApp, email y teléfono de forma estratégicaCuándo usar el teléfono para manejar objeciones o negociar precioPor qué las ventas B2B siguen dependiendo de conversaciones realesLa realidad es simple: los mensajes ayudan… pero las conversaciones mueven la venta.Si vendes soluciones B2B, manejas ciclos de venta largos o necesitas conectar con decisores dentro de una empresa, este episodio te va a recordar algo fundamental: no necesitas solo más actividad, necesitas más conversaciones reales.

Is your traditional SaaS experience becoming obsolete? In this new 20-minute rapid-fire format, Sam Jacobs, AJ Bruno, and Asad Zaman tackle a specific listener question: How does a senior operator transition from a legacy B2B SaaS role into a high-growth AI company? The market is shifting toward a meritocracy where recent hands-on capability outweighs decades of tenure on a CV. The hosts break down exactly how to position yourself for companies like CoreWeave and EliseAI. They discuss why hiding your lack of technical engineering skills is a mistake, how to build a portfolio of "work product" using low-code tools like Replit and Claude, and why being able to articulate the failures of AI models is actually the strongest signal of fluency. Key Takeaways: - Stop relying on a static resume and start building a portfolio of practical applications. As Sam Jacobs notes, the hiring landscape has shifted so that "your work product needs to speak for itself... demonstrating that you're capable of working with these tools, not theoretically, but practically through your conversations that you're having with hiring managers." - We are entering a career reset where agility beats seniority. Asad Zaman warns that "whenever there is a platform shift... the value of experience goes down a little bit," which creates a massive opportunity for younger leaders to "move up faster if you present in a very compelling manner because people are not looking at titles the same way." - Cultural currency matters as much as technical skill. To be taken seriously by founders in this space, you must consume information where they do. As Asad Zaman puts it, "If they find out that you're not on AI Twitter or AI X, I think they will think you're not a serious person... the information is not gonna be found in these old school channels." Connect with the Hosts: Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/ Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman - https://www.linkedin.com/in/azaman1/   Topline is not JUST a YouTube Channel! Subscribe to Topline Newsletter: https://www.joinpavilion.com/topline-newsletter Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack   Chapters: 00:00 Intro 01:58 Viewer Q: Transitioning to AI 02:48 Show Work Product, Not Just CVs 04:36 Applying SaaS Principles to AI 05:58 The AI-First Mentality 08:58 Articulating AI Limitations 11:30 The Meritocracy Shift 13:55 Unexpected AI Wins 21:27 Staying Culturally Relevant 24:29 Summary: How to Get Hired  

If you're competing against companies with massive marketing budgets, paid ads alone won't win.In this episode of The B2B Playbook, we sit down with Alex Bedwani, founder of PetsOnMe, to unpack how he built growth using a B2B2C marketing strategy instead of competing head-to-head in B2C channels.In industries like insurance, the biggest brands dominate paid channels. They can outspend you on ads, outbid you on keywords, and convert better because people already trust them.So Alex took a different path.Instead of competing directly, he built partnerships with associations and corporations to distribute pet insurance to their employees and members.We break down exactly how the B2B2C strategy works, how to land partnerships, and how to activate them so they actually generate revenue.Tune in and learn:+ Why competing head-on in B2C markets is often a losing game+ How to use partnerships as a distribution channel+ The activation tactics that turn partnerships into real revenueIf you're a founder or marketer trying to grow in a competitive category, this episode will change how you think about distribution.-----------------------------------------------------

07.03.2026 – Langsam Gesprochene Nachrichten – Trainiere dein Hörverstehen mit den Nachrichten der DW von Samstag – als Text und als verständlich gesprochene Audio-Datei.

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode dives into Leslie Youngblood's journey as the founder of Youngblood MMC, co-founder of TableTag, and host of the Serious Lady Business podcast. She shares her path from early experiences in marketing and advertising to stepping out of the corporate world to create a business that aligns with her passions and family life. Leslie explains how The Artist's Way by Julia Cameron helped her embrace her creativity and "own her magic," fueling both her agency work and her mission to empower female entrepreneurs. Leslie also breaks down how Youngblood MMC supports small-to-medium B2B businesses with marketing clarity, systems, and consistent content creation to drive revenue growth. She discusses her new platform, TableTag, which centralizes communication between marketers and restaurants, and how it's poised to transform the hospitality tech space. Packed with actionable insights, inspiring advice, and empowering words for women in business, this episode is a must-listen for anyone looking to harness their creativity, structure their business, and step fully into their own magic. Connect with Leslie:Website: www.youngbloodmmc.com | www.seriousladybusiness.com | www.tabletag.io LinkedIn: Leslie (Bailey) Youngblood Instagram: @seriousladybusiness | @leslie2400     Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/keynoteconcerts      If you're a cultural catalyst, what got you here won't get you there. Cultural change happens through peers at your level — not through previous cycles of friends, mentees, or employees. Join our free masterclass: The Science-Backed Secrets to Activate Your Legacy as a Cultural Catalyst Without Burnout Register at activateherlegacy.com   

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation systems using AI agents and HubSpot workflows to capture buying signals that convert to measurable revenue. The discussion covers bootstrapping versus venture capital strategies for sustainable MarTech business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who decides which food stories get told? In Episode 188 of the Walk-In Talk Podcast, Host, Carl welcomes Dalia Colon, Executive Producer and Host of The Zest, the NPR-affiliated food podcast produced by WUSF on the University of South Florida campus. With more than 300 episodes produced, Dalia has helped shape how Florida's food culture is documented through public media. Her work blends journalism, food history, and storytelling, highlighting the chefs, farmers, traditions, and communities that define the state's culinary identity. In the studio kitchen, Chef Michael Collantes, Michelin-starred chef and owner of Soseki Modern Omakase, prepares two dishes while joining the conversation about the relationship between chefs and media. Collantes previously appeared as a guest on The Zest in 2023, making this episode a full-circle moment as the discussion moves from public radio to the Walk-In Talk studio. Together, the conversation explores editorial responsibility, the pace of modern food media, and the shared discipline between journalism and professional kitchens. Because food isn't just content. It's culture, craft, and the stories that shape the industry.   Be sure to follow our journey to the Ny Restaurant Show as we continue bridging the gap between Food Media in the Food Industry B2B space! We'll be at the Javits Center in NYC from 3/8 - 3/10 at booth 1653! Episode Takeaways Public media brings editorial discipline to food storytelling Platforms like NPR prioritize context, credibility, and cultural documentation over trends. Food journalism helps preserve culinary history Coverage can shape how communities and traditions are remembered. The relationship between chefs and media is evolving As visibility grows, chefs and storytellers must navigate responsibility and representation. Standards matter in both kitchens and journalism Whether producing a Michelin-level dish or a public media story, trust is built through consistency and discipline. Florida's food culture is deeper than headlines Regional voices, traditions, and history play a major role in shaping the state's culinary identity. Brand Partners Metro Foodservice Solutions Professional kitchen infrastructure trusted by chefs around the world. https://www.metro.com RAK Porcelain USA Precision-crafted professional tableware designed for high-performance kitchens. https://www.rakporcelain.com Citrus America Premium citrus products supporting chefs and foodservice professionals across the industry. https://www.citrusamerica.com Crab Island Seafood Chef-driven seafood products bringing Gulf Coast flavors to restaurants nationwide. https://crabislandseafood.com Testo North America Industry-leading food safety and measurement technology trusted in professional kitchens. https://www.testo.com/en-US Cause Partners The Burnt Chef Project Advancing mental health awareness and support within the hospitality industry. https://www.theburntchefproject.com Operation BBQ Relief Providing hot meals and disaster relief to communities in need across the United States. https://operationbbqrelief.org Sustainable Supperclub Community-driven dining events supporting food access and nonprofit initiatives. https://sustainablesupperclub.com Trade Show & Industry Event Partners Florida Restaurant Show https://www.therestaurantshows.com/florida/ New York Restaurant Show https://www.therestaurantshows.com/new-york/ California Restaurant Show https://www.therestaurantshows.com/california/ Pizza Tomorrow Summit https://www.pizzatomorrow.com/ U.S. Culinary Open at the NAFEM Show https://www.usculinaryopen.com/about Creative Loafing Tampa Bay Food & Drink coverage and cultural journalism across the Tampa Bay region. https://www.cltampa.com About Walk-In Talk Media Walk-In Talk Media is an industry-recognized B2B food and hospitality media company focused on chef-driven storytelling and trade-facing impact. Founded by Carl Fiadini, Walk-In Talk Media produces podcasts, studio video content, documentary-style storytelling, and live trade-show coverage across the United States. The platform serves chefs, operators, distributors, brands, and industry organizations by documenting the people and systems that shape the foodservice world. The Walk-In Talk Podcast consistently holds the #1 Food Podcast position on Apple Charts in the U.S. market, has reached millions of downloads, and was a finalist at the People's Choice Podcast Awards. Walk-In Talk Media has also been recognized for its storytelling at the Central Florida Film Festival and Folkestone Film Festival, with projects listed on IMDb. Walk-In Talk Media is the official podcast and media partner for the New York Restaurant Show, California Restaurant Show, Florida Restaurant Show, Pizza Tomorrow Summit, and the U.S. Culinary Open, and works alongside industry publications like Creative Loafing Tampa Bay to elevate chef voices and food culture. The platform also supports cause-driven organizations including The Burnt Chef Project and Operation BBQ Relief, reinforcing its commitment to the health and sustainability of the hospitality industry.

John talks with Dr. Jeremy Weisz — co-founder of Rise25, host of the INspired INsider Podcast, founder of a chiropractic care and massage practice, founder of a nutritional supplement company, and an entrepreneur who has been featured in Forbes for building several successful businesses. Through Rise25, Dr. Jeremy helps B2B businesses connect to their "Dream 200" clients. Listen to this episode to learn more: [00:00] - Intro [00:35] - Dr. Jeremy's bio and backstory [03:07] - Getting interested in podcasting before it became popular [06:03] - How strong relationships make entrepreneurship sustainable [08:47] - The real life of an entrepreneur vs. social media [10:25] - Running two businesses at once [14:39] - What is Rise25? [19:08] - Selling vs. marketing [21:48] - "What's ordinary to you is magic to others" [22:18] - A great way to nurture relationships [24:36] - The best gifts John has given [28:57] - Secret to profiling the perfect podcast guests NOTABLE QUOTES: "There's ups and downs through business, through life, or whatever it is. So having that person as a support, an amazing support system, is huge." "If you're working on your relationship together, and the two of you are staying together as one and building that, you can overcome anything." "What people show on social media isn't always 100% accurate." "What's normal to you is magic to others." "Selling is serving. If I'm serving someone, they never feel sold to." "Most businesses, unfortunately, tell the wrong stories. They start with stories about themselves and their history. No, that's not what people want to know, not initially. What people want to know is: 'I'm coming to you with a problem. I think you might be able to help me.' If you start telling stories about people who had my problem and how you helped them, I want to learn more. Those are the stories we need to be telling, at least initially." USEFUL RESOURCES: https://rise25.com/ https://www.inspiredinsider.com/ https://www.linkedin.com/in/drweisz/ https://www.instagram.com/jeremyrise25/ https://www.facebook.com/JeremyFWeisz https://www.facebook.com/rise25innercircle/ https://www.youtube.com/channel/UCw1pssoqLGIZWHlihG2SVRg INspired INsider Podcast - https://tinyurl.com/INspiredINsiderPodcast CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation systems using AI agents and HubSpot workflows to capture buying signals that convert to measurable revenue. The discussion covers bootstrapping versus venture capital strategies for sustainable MarTech business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Simon Swords founded Fundipedia after starting in a backyard shed building bespoke software. Originally a custom development shop, his firm built a data governance platform for major buy-side asset managers including HSBC, Barclays, and Legal & General. Over time, Fundipedia evolved into a high-retention enterprise SaaS platform with strong net revenue retention and Rule of 40 performance. Simon navigated long consultative sales cycles, regulatory tailwinds, and a tightly networked financial services market to build a durable recurring revenue engine. After turning down an initial offer, Simon grew ARR further and ultimately sold in 2024 at approximately 10x ARR. He exited fully, used ChatGPT extensively in diligence, and now reflects on endurance, discipline, and surviving long enough for luck to compound. Key Takeaways Survive First — Don't make a mistake that kills you or the business. Staying alive creates the opportunity for luck to compound. Enterprise Patience — Two-year sales cycles are normal at the top end. Persistence and reputation matter more than speed. Rule Of 40 Discipline — Strong growth plus profitability gives founders leverage in exit timing and valuation. Problems Over Product — Founders obsess over product; buyers care about solving painful, expensive problems. Build To Exit Cleanly — Structure the company so it runs without you before you start acquisition conversations. Quote from Simon Swords, Founder of Fundipedia "I think the most important thing is not to make a mistake that kills you or the business. While you're in the arena and you've not been taken out yet, dragged off by the hyenas or lions, whatever they used back in the Roman days, you've still got a chance to make something magical happen. "You do something stupid, kill the business, kill your reputation, you're done. Entrepreneurs hate the word luck. I do feel luck. I am lucky. Of course I'm lucky. I have to be lucky. You make your own luck.  "But I'll tell you what I didn't do. I didn't make a mistake that killed me or the business and the entire way through. Even when I was going through hell, never, no matter how neurotic or anxious or all the negative kind of traits you can imagine would have flown through me. I never made a mistake that killed the business." Links Simon Swords on LinkedIn Fundipedia on LinkedIn Fundipedia website FE fundinfo website Podcast Sponsor – LaunchBay LaunchBay helps B2B software companies automate client onboarding and implementation so customers activate faster and everyone stays aligned. If your onboarding includes data collection, setup steps, approvals, training, or any level of customization, LaunchBay replaces the messy mix of emails, spreadsheets, and meetings with a clear, all-in-one onboarding system. Teams use LaunchBay to onboard clients faster, stay on top of follow-ups automatically, and deliver a smoother experience, without hiring more people or adding more tools. Visit launchbay.com/practical and get 25% off your first 3 months on any LaunchBay plan. The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

Are you leaving predictable growth on the table because your agency relies too heavily on referrals, or struggling to turn prospects into long-term clients? How much untapped revenue could you unlock by rethinking your approach to outreach? In this episode of The Agency Blueprint podcast, I'm joined by Tudor Dimitrescu to unpack the biggest challenges agencies face today, from overreliance on referrals to hiring and maintaining a high-quality team. Tudor is the founder of Tanda Digital, a B2B outbound marketing agency. He started Tanda Digital to leverage his expertise in using cold email and LinkedIn outreach to generate leads and achieve predictable growth in the B2B space. Listen in to learn more about pricing strategies, overcoming buyer skepticism, and designing entry-level offers that reduce risk for potential clients. You will also learn the importance of problem discovery, curiosity-driven conversations, and creating offers tailored to objections rather than generic pitches. Key Questions: [01:03] Are you relying too heavily on referrals, and how might that limit your agency's growth potential? [04:52] How does buyer skepticism in today's market affect your pricing and sales strategy? [10:32] What strategies are you using to overcome client skepticism in today's crowded agency market? [24:23] If you don't have an outbound system, where should you start to generate leads systematically? What You'll Discover: [01:16] The top two challenges for agencies: overreliance on referrals and hiring and maintaining quality staff. [05:16] How market skepticism and low barriers to entry impact agencies today, and how to communicate the real value of agency work. [10:38] The concept of entry-level offers to overcome skepticism, providing a low-risk way for prospects to engage. [13:36] How to structure entry-level offers around common objections to reduce client risk. [16:55] The Message Market Sprint – a 7-day process that improves client messaging and positioning, often leading to full engagement. [21:28] Why managing price objections effectively involves asking curiosity-driven questions about client priorities and expected ROI. [25:17] The first steps for agencies without outbound systems – start with problem discovery rather than immediate pitching. [27:45] How to start conversations with potential clients by exploring problems rather than selling services immediately. [30:49] Tudor's LinkedIn Outbound Playbook, focusing on targeting the right prospects and recognizing triggers for engagement. Connect with Tudor: WebsiteLinkedIn

Apple launched its cheapest laptop ever… we think repeats a mistake Tesla made.Soulja Boy is the 1st rapper to clone his voice with AI… to sell B2B software.Stocks are actually up since the War with Iran began... We explain investors' bull case.Plus, tasering, squats, math problems… say hello to Extreme Alarm Clocks.$AAPL $META $SPYBuy tickets to The IPO Tour (our In-Person Offering) TODAYArlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): SOLD OUTGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

In this podcast episode, Dr. Jonathan H. Westover talks with Lee Rubin about work life balance and employee well being.Lee Rubin is a visionary culture leader with over a decade of experience in B2B sales. She first came up with the idea to help companies plan better corporate events back in 2014 when tasked with planning an event for her team. Lee is a leading pioneer of the virtual events space, pivoting Confetti from in-person to virtual team building following the 2020 pandemic. Her deep expertise and passion lies in helping companies scale and improve company culture.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most sellers obsess over asking the perfect discovery question. In this episode, Gal Aga breaks down why great discovery has nothing to do with memorized questions and everything to do with understanding the problem, finding the root cause, and guiding the buying process.

Pablo Paul Lemberg, founder of Lemberg.com, a growth and transformation business that helps B2B and e commerce entrepreneurs, healthcare professionals, and coaches grow their revenues and profits through a mix of strategy, spirituality, and what he calls practical magic.Through his coaching, frameworks, and new Entrepreneur Alchemy Academy, Pablo guides business owners to create quantum level shifts in profit and performance, drawing from nearly three decades of helping clients achieve profit growth from 2 to 10x.Now, Pablo's journey from launching his coaching practice in 1996 to helping clients generate more than five hundred million dollars in aggregate profit demonstrates what is possible when business growth is aligned with purpose, intuition, and proven strategy.And while navigating the challenge of doing everything himself and restructuring his business for its next evolution, he continues to hold a powerful vision for entrepreneurs who want to transform both their results and their reality.Here's where to find more:www.lemberg.com________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Renan Delonier joins me to unpack what happens when you stop talking about AI as a buzzword—and start putting it into real factories with real consequences.Most conversations about artificial intelligence live in demos and slide decks. This one lives in production environments, broken trust, failed deployments, and hard-earned iteration.Renan is the CEO and co-founder of OSS Ventures, a venture studio that co-builds software companies exclusively for factories. After visiting more than 800 industrial sites and launching 22 companies inside 3,000 factories, he's developed a structured approach to identifying operational pain—and solving it with software.But this episode isn't about hype.It's about what went wrong when they “bet the house” on AI.We walk through the painful reality of pushing generative AI into production too early—70% error rates, broken client confidence, and discovering that prompting large models with raw data is not a strategy. It's a demo.The breakthrough came from rethinking the problem entirely.Instead of asking AI to generate outcomes, they used it to generate code. Instead of trusting datasets, they extracted the undocumented rules living inside expert operators' heads. In one factory alone, they uncovered 550 decision rules that existed nowhere in any ERP system.We explore why most automation fails in manufacturing, why Excel survives inside billion-dollar operations, and why the real design target in AI systems isn't the frontline user—but the manager responsible for auditing and controlling the machine.This is a candid discussion about product-market fit in heavy industry, frictionless B2B offers, founder-led companies versus bureaucracies, and what it actually takes to deliver a 10x outcome in operational environments.The lesson isn't that AI will replace humans.It's that intelligence—codified correctly—can finally scale the complexity humans have been carrying in their heads for decades.TL;DRAI demos are easy. Production is brutal.Prompting models with raw data fails at scale.GenAI's real leverage is collapsing the cost of code generation.Most critical factory rules live only inside expert operators' heads.ERP systems automate the simple; humans absorb the complexity.Design AI systems for control and audit—not flash.A 10x offer changes how conservative industries respond.Memorable Lines“AI is not one prompt with data.”“Cost of code has collapsed 100x.”“The rules weren't in the system—they were in his head.”“Free until it works.”“Design for the person managing the machine, not the machine itself.”GuestRenan Delonier — CEO & Co-Founder, OSS VenturesFactory-focused venture builder launching AI-native software companies in industrial environments. OSS Ventures has co-founded 22 companies operating across thousands of factories worldwide.

Aligning Mission and Marketing: Strategic Insights from Andrew Schulkind of AndigoIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Andrew Schulkind, the Digital Strategist and Web Developer behind Andigo. Their conversation explored the critical intersection of high-level digital strategy and mission-driven business growth. Andrew shares how organizations—particularly B Corps and public benefit corporations—can bridge the gap between their core purpose and their marketing execution. This episode serves as a masterclass for leaders looking to move beyond tactical "noise" to build an authentic, long-term digital presence that reflects their true impact and drives sustainable performance.Beyond the Hype: Strategic Marketing for Mission-Driven SuccessFor many mission-driven organizations, the greatest challenge isn't a lack of purpose, but a disconnect between their internal values and their external marketing. Andrew explains that marketing is fundamentally a promise-making engine; if the operational reality of the business fails to deliver on those promises, the brand erodes. High-achieving founders often find that their digital presence has become a "snapshot" that no longer reflects the "moving picture" of their evolving company. To solve this, businesses must transition from one-off projects to a model of continuous improvement, where messaging and operations are in constant lockstep to ensure every customer interaction reinforces the brand's integrity.In an era dominated by the rapid rise of AI and automation, the competitive advantage for B2B firms is shifting away from mere content production toward high-level strategy and radical authenticity. While AI can act as a powerful productivity expander, it cannot replace the strategic direction required to navigate complex market shifts. Andrew advocates for a "flight to strategy," where leaders use technology to automate repetitive tasks while leaning deeper into the human nuances of storytelling and relationship-building. Audiences today crave a real human voice behind the brand, and businesses that leverage AI to free up their team's creative capacity—rather than simply replacing it—will be the ones that build lasting trust.Success in the digital landscape also requires a shift in how agencies and clients collaborate. Rather than transactional vendor relationships, Andrew emphasizes the value of flexible, long-term partnerships that allow for agile pivots as market conditions change. By implementing robust measurement systems and maintaining a focus on transparency, organizations can ensure their marketing investments are yielding a tangible return on impact. This approach allows mission-driven leaders to stay focused on their "double bottom line"—profit and purpose—knowing that their digital strategy is robust enough to support both without compromising the authenticity that defines their brand.About Andrew SchulkindAndrew Schulkind is a veteran Digital Strategist and Web Developer with a deep passion for helping mission-driven businesses thrive. As an avid year-round cyclist and advocate for B Corps, Andrew brings a unique perspective on resilience and alignment to every project. He is known for his ability to translate complex technical requirements into clear, strategic growth paths for organizations that prioritize impact.About AndigoAndigo is a digital strategy and web development agency that specializes in working with B2B firms, public benefit corporations, and mission-driven organizations. The agency focuses on building long-term, flexible partnerships that prioritize continuous improvement, authentic storytelling, and strategic alignment. Andigo helps clients move beyond surface-level marketing to create digital systems that truly reflect and amplify their organizational mission.Links Mentioned in This EpisodeAndigo Official WebsiteAndrew Schulkind on LinkedInKey Episode HighlightsThe Promise-Delivery Loop: Why marketing alignment is the foundation of brand trust and long-term customer retention.The "Flight to Strategy": How to utilize AI as a task-automation tool while doubling down on human-led strategic direction.Resilience in Motion: Lessons from year-round cycling on preparation, visibility, and adapting to harsh environmental shifts.Mission-Driven Storytelling: Leveraging a company's "why" to create more compelling, authentic B2B narratives.Project vs. Partnership: The benefits of moving toward a continuous improvement model rather than stagnant, one-off web projects.ConclusionThis conversation with Andrew Schulkind highlights that in a world of increasing automation, the most successful brands are those that remain anchored in their mission and human connection. By aligning your operations with your marketing promises, you create a resilient foundation for growth that transcends digital trends.More from The Thoughtful Entrepreneur

This week Joseph Graham sits down with Rocky Pedden and talks about AI, Marketing and thriving in business in the new AI age This episode brings together two worlds that rarely get discussed with this much honesty: the real story behind modern B2B marketing and the human side of building a company that actually drives revenue—not vanity metrics. Joe sits down with Rocky Pedden, CEO of RevenueZen, to unpack how today's fastest‑growing companies are using SEO, GEO, and AI‑powered content to create predictable sales opportunities.Rocky has spent years working with founders, CMOs, private‑equity‑backed companies, and marketing teams who are tired of fluff and ready for systems that work. He's known for breaking down complex ideas—AI, search strategy, and modern buyer behavior—into simple, practical insights that leaders can use immediately.He also runs a private group for CMOs focused on using AI in marketing, where he helps senior leaders understand what's changing, what's hype, and what actually moves the needle.This conversation goes far beyond tactics. Rocky opens up about the lessons learned while growing RevenueZen, the challenges of client expectations, and the mindset shifts required to build a marketing engine that consistently produces revenue.Rocky Pedden | LinkedIn

Feeling financially successful on paper but trapped in real life can change everything. In this episode, C-suite executive and board director, Leilani Latimer, shares how unintentionally becoming house poor while living in Italy as a young adult forced her to confront anxiety, control and independence. When she sold the house, those lessons ultimately set the foundation for her to achieve a healthier, more balanced relationship with money. Leilani is a global C-suite executive and NACD Certified Board Director who leads companies through critical inflection points. She drives growth, connects strategy to execution and builds operating models designed for scale and resilience. Her track record spans B2B, SaaS, Marketplace, AI/ML and Enterprise Technology companies across public, PE-backed and venture-backed organizations. She has held executive roles in sales, marketing, commercial operations, product and customer success, bringing a comprehensive understanding of how these functions integrate to drive performance. She is currently a strategic advisor to growth-stage technology companies, partnering with Founders, CEOs, VCs and PEs to shape business models, strengthen go-to-market execution and design the teams and structures required to scale. She has led early-stage companies in supply chain, retail and medtech through transformational growth, building commercial and marketing engines from startup through acquisition, delivering significant revenue growth and improved forecasting. Leilani’s deep technology expertise includes 25 years with Sabre Inc. (NASDAQ: SABR), a global leader in travel, hospitality and transportation technology. In leadership roles spanning sales, product, marketing, strategy and sustainability across North America and Europe, key achievements include repositioning the hospitality business for IPO, developing award-winning enterprise sustainability systems and products, restructuring global product investment plans and helping build the Southern European division from inception to 15% market share. Leilani currently serves as an Independent Board Director at Black Diamond Group (TSE: BDI), Sedex and Narratize, and as an Advisory Board Member at Fiutur and FoodMesh. Her board contributions span governance, strategic capital allocation, compensation and risk oversight. Her unique perspective on corporate risk and reputation is shaped by her expertise in sustainability, over 15 years of leadership in European markets and extensive experience across multiple industries. Based in San Francisco, she is a dual US and Italian citizen. Independence, Investing and Intentional Choice Leilani's story reminds us that financial independence is not a fixed destination but an evolution. From navigating cross-border careers and complex benefits systems to rethinking what fairness means in partnership, she shows how money can either create anxiety or expand possibility. Today, her focus on teaching her children to invest early, supporting female founders and building values-aligned portfolios reflects a deeper truth: wealth is a tool for choice. The freedom to decide where you live, what you support and how you show up in the world is the ultimate return on investment. If you are considering board service, navigating career transitions or thinking more intentionally about how and where you invest, an Aspiriant advisor can help you align your wealth with your values and design a strategy that supports both independence and impact. Follow Money Tales on Spotify, Apple Podcasts or YouTube Music for more real stories that inspire smarter, more intentional decisions with your money.

Jon Miller co-founded Marketo, the company that helped turn MQLs, lead scoring, and the demand waterfall into the operating system of B2B marketing. Now he's the one telling you to throw most of it out.When Jon did the same playbook at Demandbase that worked brilliantly at Marketo, it flopped. That failure changed how he thinks about almost everything.In this conversation, Carolyn sits down with Jon, co-founder of Marketo and Engagio (which merged with Demandbase), to dig into why the traditional B2B marketing playbook stopped working, what brand actually does for demand gen that most teams never account for, and what a modern measurement framework should look like in 2026. What we cover:Why the same playbook that worked at Marketo failed at DemandbaseWhy MQLs aren't inherently bad, but how they became a game most marketing teams were rigging without realizing itThe case against marketing-sourced vs. sales-sourced attribution (and why it breaks the teamwork you need to win)What a modern CMO dashboard should actually includeWhy the buying process is chaotic and nonlinear and why treating it like a simple funnel has always been the wrong modelHow AI is finally making true 1:1 personalization across millions of buyers possible The one question to ask your CFO socratically that will reframe the entire conversation about brand ROIThis episode is an absolute MUST listen for any marketing leader or revenue operator who knows something is broken but keeps hitting a wall trying to fix it.