Podcasts about B2B

Salesforce renamed Commerce Cloud to Agentforce Commerce and calls this its biggest release in years. Rebrand, or substance? Nitin Mangtani makes the case.Every enterprise vendor is bolting "agentic" onto its roadmap this year. Salesforce went further and renamed the whole product. Nitin Mangtani, who runs Commerce and Retail Cloud, came on to defend the release line by line.We get into Storefront Next, the new storefront meant to serve both the merchant who wants clicks and prompts out of the box and the developer writing code with AI-native tools. The agentic layer: a search engine built on shopper intent instead of keywords, native chat, a ChatGPT catalog integration going live in June, and a shopper agent that's supposed to behave like the associate you'd get in a good store. The B2B story the B2C headlines tend to bury, including round-trip quoting, multicart, and a buying flow that runs on WhatsApp. And modern POS, where the bet is that systems nobody has rethought in twenty years are finally worth rebuilding.Nitin came in through the PredictSpring acquisition two years ago and ran Google's shopping team back in the early 2000s, so he's watched the discovery layer move before. His line throughout: technology for its own sake is worthless. Tie it to ROI and a better customer experience, or don't ship it.So I pushed on the question every merchant on the platform is actually asking. Hear Agentforce Commerce, Storefront Next, and a ChatGPT integration in the same week, and what changes for you, and how soon? Listen and decide whether the rebrand earns the airtime.The Watson Weekly interview is sponsored by Avalara - the agentic AI platform automating global tax and compliance for leading eCommerce brands. For more details: https://avalaratax.watsonweekly.com.

Topics: (00:00:00) - Intro (00:03:34) - The most effective meme and the midwit curve (00:08:11) - Memes as memetic warfare and communication (00:10:04) - Jason's internet kid origin story (00:13:09) - Building MemeLord and AI agents for memes (00:16:47) - Working with B2B and boring companies (00:17:50) - The arbitrage in funny B2B marketing (00:21:38) - Running multiple meme accounts for distribution (00:25:01) - Owning the distribution with owned pages (00:27:30) - The coming robot meme wave (00:28:59) - The truth about astroturfed virality (00:36:06) - Stop hosting dinners (00:39:04) - The most entertaining outcome is most likely (00:42:15) - The $10k protest in France (00:44:23) - Word of mouth and marketing books (00:46:14) - Build worlds around your company (00:48:34) - Raising capital and leveling up as a founder (00:52:12) - Delegation and leverage as you scale (00:59:56) - Dealing with hit pieces and cancel culture (01:03:15) - Heroes and influences (01:06:00) - Where to follow and closing Links:   Eric Jorgenson     LinkedIn — https://www.linkedin.com/in/erjorgenson     Twitter / X — https://x.com/EricJorgenson     Website — https://www.ejorgenson.com/ Jason on X - https://x.com/iamjasonlevin Jason on LinkedIn - https://www.linkedin.com/in/iamjasonlevin/ MemeLord - https://www.memelord.com/ Memes Make Millions by Jason Levin - https://iamjasonlevin.gumroad.com/l/memes To support the costs of producing this podcast:  >> Buy a copy of the Navalmanack: www.navalmanack.com/  >> Buy a copy of The Anthology of Balaji: https://balajianthology.com/ >> Buy a copy of The Book of Elon: https://www.elonmuskbook.org/ >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Or at least give the podcast a positive review to help us reach new listeners! Important Quotes from the podcast on Business and Entrepreneurship   There is no skill called “business.” Avoid business magazines and business classes. - Naval Ravikant   You have to work up to the point where you can own equity in a business. You could own equity as a small shareholder where you bought stock. You could also own it as an owner where you started the company. Ownership is really important.     Everybody who really makes money at some point owns a piece of a product, a business, or some IP. That can be through stock options if you work at a tech company. That's a fine way to start.

Nick Turner is the CEO of Dreamdata. Nick is a seasoned B2B software leader with nearly two decades of experience building and scaling go-to-market teams, helping companies grow from early traction to tens of millions in revenue. Before stepping into the CEO role, Nick served as Chief Revenue Officer at Dreamdata, where he played a key role in shaping the company's growth strategy and expanding its presence in the U.S. market. He later transitioned into the CEO seat, leading the company through a pivotal phase of scale and transformation. Under his leadership, Dreamdata recently raised a $55 million Series B round led by PeakSpan Capital—fueling its mission to become the go-to platform for B2B marketers to connect data, attribution, and revenue in the AI era.  In this episode, we'll explore what it takes to step into the CEO role, how to lead through rapid growth and funding milestones, and Nick's perspective on building modern go-to-market teams in an increasingly data-driven world.

In this episode of the Story Engine Podcast, I sit down with Carolee Moore, an expert storyteller who helps corporate leaders and subject matter experts find their voice, get on the right podcasts, and turn their visibility into real business growth. What stood out to me most is how Carolee doesn't just focus on booking interviews—she helps people reconnect with their authentic voice after years of operating inside corporate expectations. We explore how storytelling, when done right, becomes the bridge between deep expertise and real influence. Carolee shares her journey from growing up in Jamaica surrounded by storytelling, to navigating corporate America, to building (and walking away from) a successful marketing agency that no longer aligned with her. We also dive into how podcast guesting can fast-track credibility in B2B spaces, why so many experts struggle with visibility despite their experience, and how finding your voice can literally "change the vote" in the rooms that matter most. If you've ever felt unseen, under-recognized, or stuck playing small—this conversation will show you a new path forward. 00:49 – From Jamaica to the U.S.: The Roots of a Storyteller 02:09 – Corporate Life, Structure, and Suppressed Creativity 03:30 – Building (and Closing) a Multi-Six-Figure Agency 04:24 – The Pivot: From Marketing to Podcast Guesting 05:31 – The Types of Experts She Works With 07:41 – Why Podcasting Works for High-Level Experts 09:00 – Turning Stories Into Credibility and Sales 11:14 – The Hidden Struggles of High-Achieving Experts 12:46 – Watching Less Experienced People Win (and Why It Hurts) 14:08 – The Real Transformation: Finding Your Authentic Voice 16:46 – Integrating Visibility With Sales and Business Strategy 17:23 – The Boardroom Moment That Changed Everything 19:00 – Speaking Up and Changing the Vote 20:58 – Learning to Own Your Voice 21:39 – Underpricing and Positioning Lessons as an Agency Owner 22:46 – A Major Win: Earning a Year's Salary in One Day 23:30 – Learning to Celebrate and Step Away 24:44 – The Story Reflection: From Silence to Impact

How do you protect the human craft of storytelling while navigating a global independent market that is rapidly contracting? This week, Giles Alderson and Phil Hawkins sit down for an incredibly candid, wide-ranging masterclass with Jonathan Yunger—President of Millennium Media and co-founder of Arcana Labs. Jonathan has masterminded massive worldwide features grossing billions of dollars—producing major franchise hits like The Expendables, The Hitman's Bodyguard, and the Fallen series, alongside star-driven indie standouts like Tesla starring Ethan Hawke, Jolt starring Kate Beckinsale, Till Death starring Megan Fox, and The Enforcer starring Antonio Banderas. His latest project, John Rambo (directed by Sisu filmmaker Jalmari Helander), is a masterclass in 99% practical, old-school action cinema. Yet, Jonathan is also leading the charge on ethical, artist-driven tech integration through Arcana Labs—an enterprise-grade ecosystem fully vetted by major streaming networks after rigorous multi-month security compliance reviews. In this episode, we strip away the PR spin to examine how the disruption of streaming windows broke the traditional indie minimum guarantee model, and why embracing assistive workflows is the key to reclaiming creative risk.

What does it take to drive growth, lead change, and build winning sales organizations? In this episode of Sales Lead Dog, Christopher Smith sits down with Rodrigo Hijar, Head of Sales Strategy and Planning at Vilore Foods Company, to discuss sales leadership, growth strategy, change management, consumer behavior, CRM, and the future impact of AI on sales organizations. Rodrigo shares lessons from his journey through management consulting, revenue growth strategy, and consumer goods leadership. He explains why showing up consistently, staying ready for opportunity, and embracing change are critical to long-term success. The conversation explores how sales strategy teams can partner more effectively with sales leaders, why change management often fails, and how AI is beginning to reshape the role of CRM and sales planning. What You'll Learn • Why showing up consistently is one of the biggest drivers of success • How luck and preparation work together to create opportunities • The difference between B2B and consumer-focused sales organizations • Why sales leadership requires a unique approach to management • How sales strategy teams can create greater organizational impact • The keys to successful change management initiatives • Why sales and strategy teams must operate as one organization • How CRM should help predict what happens next, not just track activity • Why AI will transform sales planning and decision-making • How high-performing teams embrace growth and change About Rodrigo Hijar Rodrigo Hijar is Head of Sales Strategy and Planning at Vilore Foods Company, where he helps drive commercial growth, organizational transformation, and strategic planning initiatives. With more than 12 years of experience advising and leading consumer goods organizations across the United States and the Americas, Rodrigo brings deep expertise in revenue growth management, pricing strategy, pack-price architecture, promotional optimization, trade terms, and commercial strategy. His career spans management consulting and consumer goods leadership, helping organizations unlock growth opportunities while building sustainable commercial capabilities. Connect with Rodrigo Hijar LinkedIn: https://www.linkedin.com/in/rodrigo-hijar/ Learn More About Vilore Foods: https://www.vilore.com/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value:

What if one proven methodology could turn B2B market share from stagnant to soaring, with a track record of guaranteed growth, yet almost no U.S. company has heard of it? In this episode of Predictable B2B Success, we speak with Hugo Van Den Biggelaar, a former Nike brand strategist turned evangelist for Bitsing, a 33-year-old European methodology that has fueled BMW, Shell, HP Enterprise, and thousands of organizations, with no failures on record. Hugo, now based in Brooklyn, New York, challenges core assumptions about B2B growth. He says most companies aren't failing because they do the wrong things, but because they do the right things in the wrong order and at the wrong time. What is the hidden sequence behind sustained revenue, and why is “brand awareness” sometimes a death trap? Hugo reveals why even the most successful B2B teams often aim at the wrong goals, how to build a “golden egg” competitors can't copy, and why emotional preference, not rational decision-making, drives billion-dollar deals. Why your growth efforts stall or how sales, marketing, and product can actually align, this conversation will leave you rethinking everything you know about predictable B2B success. Some topics we explore in this episode include: The Bitsing Methodology: Origins, proven track record, and impact on companies worldwideRight Actions, Wrong Sequence: How companies undermine growth by doing the right things in the wrong orderFinancial Goal Setting: The necessity of clear financial (not just KPI) goals: continuity, ambition, and dreamOrganizational Alignment: The need for unified goals and eliminating departmental silosThe Seven Principles/Steps: The stepwise framework that drives predictable growthData-Driven Focus: The Pencil Method: Using facts (not gut) to determine where revenue actually comes fromThe Golden Egg: Emotional Differentiation: Creating an emotional, uncopyable reason for customers to choose your brandStrategies vs. Goals: The common mistake of confusing means with ends 17:12.Driving Preference and Loyalty: Preference as the key to growth and how to create genuine, unconditional loyaltyPlan Execution & Guaranteed Results: The phases of implementation and what “guaranteed growth” means with Bitsing

You built a business worth millions. Now you are getting married. Do you know what your spouse is legally entitled to if it does not work out? Most founders have no idea.Chris Lunardini is a Partner at Spyros Davis LLC (Spydav Law), specializing in business law, family law, and estate planning.00:00:00 Introduction00:01:22 Scaling a law firm to 20 employees and finding the right hires00:05:27 Why responding after hours sets a precedent clients will expect forever00:08:40 The delegation revelation that changed everything00:16:09 Should a business owner get a prenup? Chris Lunardini says yes and explains why00:19:34 How to frame a prenup as a business decision and isolate just the business00:21:43 Why prenups fail in court: unsigned copies and last-minute timing00:24:25 Estate planning basics: wills vs trusts and why trusts give more control00:26:55 Bringing on an equity partner: trial periods, contracts, and exit terms00:33:05 The most valuable skill in any profession: simplifying complex things00:37:12 AI in law: courts sanctioning attorneys for AI-generated briefs with hallucinated citationsSubscribe to Founder Talk so you never miss an episode.

What if the way your business accepts payments is quietly hurting your cash flow?In this episode of B2B Vault, Alan Kopelman sits down with a payments expert to discuss the hidden costs of B2B payment terms, why many businesses unknowingly act as lenders to their customers, and how smarter payment strategies can improve profitability.Learn how payment automation, virtual cards, ACH, rules-based payment acceptance, and modern invoicing tools are helping businesses get paid faster, reduce processing costs, and improve working capital. Whether you're a business owner, CFO, controller, or finance professional, this conversation offers practical insights you can implement immediately.Tune in to discover how a well-defined payment policy can strengthen cash flow, reduce risk, and create a better payment experience for both buyers and suppliers.#B2BPayments #CashFlowManagement #PaymentAutomation #VirtualCards #BusinessFinance #AccountsReceivable #Fintech #B2BVault #NationwidePaymentSystems #WorkingCapital #BusinessGrowth #PaymentStrategyThanks for watching! Go ahead and like, comment, subscribe, and turn on post notifications!

¿Estás cobrando demasiado… o simplemente no estás sabiendo defender el valor de lo que vendes?En este episodio conversamos con Ana Salazar sobre estrategia de precios, pricing, rentabilidad y ventas B2B. Hablamos de cómo subir precios sin perder clientes, responder cuando te dicen “está muy caro”, controlar los descuentos y dejar de regalar margen solo por cerrar una venta.Porque muchas veces el problema no es el precio: es que el cliente todavía no entiende el valor.Un episodio para dueños de negocio, gerentes comerciales y vendedores que quieren vender más sin bajar precios, mejorar su negociación y construir una empresa mucho más rentable.☁️ Crea tu propia merch y véndela en Tiendanube:Nosotros logramos lanzar nuestra tienda en menos de 7 días, sin ser programadores y sin complicarnos la vida. Tú también puedes empezar a vender tus productos o lanzar esa idea que tienes guardada. Ojo raza: en el episodio mencionamos 14 días de prueba gratuita con Tiendanube pero son 7 días (nos emocionamos tanto hablando de la merch que le agregamos una semana extra sin permiso

Most wholesalers miss the profit potential hiding in wholetail real estate, but one entrepreneur cracked the code by closing 45 deals before turning 24. David sits down with Ben Busha, a real estate wholesaler who has scaled to over 60 deals annually, to break down his proven strategies on this episode. They explore the B2B agent model versus traditional wholesaling, the specific profit breakdown per deal, why balance sheet thinking matters, how to tier agents using MLS data, building offshore teams efficiently, and the critical differences between direct-to-seller and agent-focused approaches.   KEY TALKING POINTS: 0:00 - Intro 0:29 - The B2B Agent Model 2:03 - Wholesale vs Wholetail and Profit Per Deal 5:16 - Why It's a Balance Sheet Business 6:05 - From Corporate Job to His First Deal at 18 8:26 - How He Calls Agents (Why Text Blasting No Longer Works) 10:08 - Tiering Agents and Disposing Deals 13:56 - Pricing Strategy and Advice for New Wholesalers 17:04 - Why B2B Beats Direct-to-Seller 18:19 - Building the Team 19:41 - Competing With Franchises 20:46 - Mentorship, Plasma Donations, and Biggest Losses 23:19 - Operations: Contractors, Offshore Team, Construction Costs 28:42 - A Deal That Taught Him Motivation 30:49 - Scaling to 60+ Deals and Agent Data Tools 33:06 - Outro   LINKS: Instagram: Ben Busha https://www.instagram.com/benbusha/   Website: Neway REI https://www.newayrei.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastMost agents are on social media. Far fewer are getting real business from it.Tony Giordano joins us today to show us the difference between being present online and having true online presence. Tony is the author of The Social Agent 2.0, a speaker, teacher, and expert in social media, AI, SEO, PPC, crypto, blockchain, and real estate marketing.In this episode, Tony breaks down the simple truth most agents miss: social media is still about people. We do not need to sound like robots. We do not need to chase every buyer or seller who is ready today. But we do need to build trust with people moving in the next six months by showing up with value and staying close enough that they think of us first.Tony shares how to grow your audience by 10 people a day, how to make listing content sound human, how luxury agents should show up online, and how to use local micro influencers to reach more people in your market. He also gives us a step-by-step model for using restaurants, local brands, past clients, and social media stories to build real reach.If you are posting every day and wondering why it is not turning into deals, this episode gives you the play.Resources:Read: The Social Agent 2.0 by Tony GiordanoComing soon: The Social Agent 3.0 by Tony GiordanoVisit: RiseMasterminds.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We are entering an era of permanent inflation. The Federal Reserve doesn't even wait for the rates to come down to 2% before they start cutting." — Dr. Mark SkousenEconomist Dr. Mark Skousen warns that small businesses are lagging, B2B spending is in a minor recession, and the stock market's AI-driven highs may be an illusion.

What does affirmative consent law reform, university sex education, and AI-powered law enforcement tools have in common? They're all part of Stefanie Hammett's ambitious startup, HMS.HMS (Have More Safety · Have More Sex · Have More Space) is a consent education company with a bold 2036 goal: insert affirmative consent into all 50 state criminal codes. But getting there means building a real business — with a direct-to-consumer product line, a university B2B pilot program, and a law enforcement tech partnership with Clipper AI.Stefanie breaks down:The "drip effect" strategy for getting consent education into university campusesWhy selling to law enforcement requires showing up 17 times before they trust youHow she balances a world-changing mission with the mechanics of actually building a startupHer advice to founders: presence, biohacking, and trusting your own clarityAnd more!

Welcome to this episode of The New Warehouse Podcast, where Kevin chats with Rodney Galeano, Founder and CEO of Loki 3PL. Loki 3PL helps importers distribute and fulfill products across the United States, supporting both B2B and e-commerce operations. Since launching the company just a year and a half ago, Rodney has grown the business into a new 100,000-square-foot facility in East Brunswick, New Jersey. In this conversation, he shares down-to-earth lessons from scaling a 3PL, what brands should look for in a logistics partner, and why customer service remains the most important differentiator in a crowded market.Learn more about our sponsor Dexory's Storage Health here. Follow us on LinkedIn and YouTube.Support the show

 EPISODE DESCRIPTION In this episode, I sit down with Prakash Kamraj, co-founder of DeCharge Network, to explore one of the most overlooked intersections of Web3 and the physical world: EV charging infrastructure. Prakash walks me through how DeCharge is building an Airbnb-style model for EV chargers, where anyone , from a business owner to a crypto community member , can host a charging station and earn passive income from it. We dig into why the B2B market is the real engine of EV growth, how DeCharge keeps the user experience dead simple with a scan-and-pay web app, and why autonomous charging powered by crypto payment rails could be the next massive wave. We also get into the surprising EV adoption stories across India, China, Southeast Asia, Ethiopia, and beyond. Whether you're an EV owner frustrated by fragmented charging apps, a crypto builder looking for real-world use cases, or an investor trying to spot where energy infrastructure is heading, this conversation is packed with sharp thinking and hard-won lessons from the ground up. DISCLAIMERNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend. Be a guest on the podcast or contact us - https://www.web3pod.xyz/ CONNECT DeCharge Website: https://www.decharge.ioScout App: https://scout.decharge.ioTwitter/X:https://x.com/DeChargeTelegram: https://t.me/dechargecommunityWeb3 with Sam Kamani: https://www.web3pod.xyz KEY POINTS WITH TIMESTAMPS • [00:01] Sam introduces Prakash Kamraj and DeCharge Network, framing it as an Airbnb for EV chargers• [01:09] Prakash shares his background , from medical field to engineering, health tech startups, and catching the crypto bug in 2017• [03:36] How deep involvement in the early Solana ecosystem in India shaped Prakash's builder mindset• [05:33] The core problem: not enough EV charging infrastructure globally, with one charger for every 80 vehicles on average• [06:33] Sam shares firsthand observations from Guangzhou , nearly 100% EV adoption on the streets• [09:25] The personal range anxiety story that validated the problem , getting stuck at 9% battery in Denver in winter• [10:30] Why copy-pasting the Helium model doesn't work and why a more nuanced distributed model was needed• [11:00] DeCharge's three-pillar model: community-owned slow chargers, fast charger funding pools, and a software network incentive for charge point operators• [14:15] How the business model works , revenue share with hosts, transparent dashboards, and community-funded infra• [17:01] The user experience: scan a QR code, pay as you go, no app download required• [19:31] Why DeCharge integrates with default local payment apps (UPI, Promptpay, Stripe) instead of forcing new behavior• [23:16] Why India isn't lagging , 70% of EV usage is commercial, driven by food delivery riders and ride-sharing fleets• [25:40] Southeast Asia generates 80% of DeCharge's current network revenue• [27:21] Biggest challenges: avoiding R&D rabbit holes, sticking to first principles, and iterating fast across hardware and software• [29:05] Funding journey: seed round led by Lemniscap, first Asian startup in Colosseum's hackathon ecosystem• [32:06] Contrarian view: autonomous EV charging powered by crypto payment rails is the next major wave• [33:30] Energy is the truest form of currency , especially as AI data centers drive massive power demand• [35:14] The ask: charge point operator partnerships, community members, and VC conversations welcome• [39:19] The Scout app , a community-curated tool to map charger density and identify demand hotspots at scout.decharge.io

Episode 431 of The VentureFizz Podcast features Cathy Lewenberg, CEO of Bevi. When most people think of a beverage company, they immediately think of a traditional consumer brand fighting for shelf space at the grocery store. But the real magic behind Bevi is its highly defensible B2B business model and it's brilliant. Bevi has made the old corporate water cooler cool again with its high quality platform which combines smart hardware, software, data, and customized flavors & enhancements to create a delightful experience. Oh, and its units are directly installed into your office, gym, hotel, or elsewhere. On top of their success, Bevi is also helping out our planet. The company recently hit a historic milestone, officially surpassing 1 billion single-use bottles and cans saved from ending up in landfills. Cathy stepped in as Bevi's CEO almost two years ago to lead the company's next phase of growth. As you'll hear, she is uniquely qualified to scale this business. She spent years driving digital transformation and healthy convenience initiatives at CVS Health, before serving as Chief Operating Officer and then CEO at Drizly, where she helped lead this hypergrowth company to a $1.1B acquisition by Uber. In this episode of our podcast, we cover: * Cathy's advice on joining a founder-led company as CEO. * Her background growing up in upstate New York and her competitive experience rowing crew at Princeton. * Her impactful tenure at CVS Health, where she ran the food and beverage business, led the shift toward healthy convenience retail, and helped play a key role in the decision to exit the tobacco category. * Why she joined Drizly and the dramatic “COVID moment” that triggered rocketship growth for alcohol delivery, leading all the way up to the Uber acquisition. * All the details about Bevi, what's next, and the company's culture. * The burning question: Is a residential Bevi machine coming to our homes anytime soon? * Cathy's advice to the next generation of women aspiring to step into the CEO seat. * And, so much more! Podcast Sponsor: This podcast is brought to you by one of the strongest longtime supporters of the local startup ecosystem, Silicon Valley Bank, a division of First Citizens Bank. With more than 1,500 bankers and relationship advisors and $44B in loans as of Q4 2025 – SVB delivers expert guidance, specialized products and a team that knows the innovation economy inside and out. Learn more at SVB.com.

Gabe heads to Las Vegas for one of the largest trade shows in the watch and jewelry world — a B2B behemoth that's quietly making a bigger play for watches than ever before. He breaks down what the show gets right, where it falls short of the events collectors actually obsess over, and the one brand on the floor that genuinely stopped him in his tracks across every price point imaginable. Then the conversation turns to the topic everyone assumed was behind us. Tariffs didn't go away — they just changed costume. Gabe and Asher trace the legal shell game playing out right now: what got struck down, the new justifications being rolled out to take its place, and the deadline this summer that could send rates climbing all over again. If you thought the worst was over, this is the segment to hear. Underneath the legal maneuvering are some genuinely serious accusations being leveled at brands the guys know personally — claims they can say, with absolute certainty, simply aren't true. It's a conversation about what's being said versus what's real, what it means for prices and the collectors who love this hobby, and why there's still far more to look forward to than to fear. Openwork is a weekly podcast about how the watch industry actually works. An unfiltered look behind the scenes — no press releases, no hype, and no sponsored takes. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology. Available on Apple Podcasts, Spotify, YouTube Music, or wherever you get your podcasts. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

A $400,000 B2B card payment sounds simple until a processor flags it, the finance team cannot reconcile it, and the invoice sits open while DSO creeps up. That gap between delivering product and collecting cash is where B2B payments either become a growth engine or a constant operational headache.I sits down with Thomas Cecil, Co-Founder of PAYRA, to unpack how modern accounts receivable automation actually works when you have real scale like thousands of invoices per month and customers paying by card, ACH, wire, or check. We talk through PAYRA's approach to the invoice-to-cash cycle, why deep ERP integrations matter more than glossy dashboards, and how automated payment reconciliation into the general ledger eliminates the manual posting that blocks adoption. Thomas also explains the practical details finance teams care about, like handling surcharging and posting to multiple GL entries without breaking the books.We also zoom out to where B2B payments is headed: partnering with ISOs instead of trying to replace them, using AI agents to pull invoice metadata from legacy ERPs with limited APIs, and the growing opportunity in cross-border receivables. Thomas shares why stablecoins may reduce correspondent banking friction and why workflows and value-added services are becoming the real business model behind payments.

Dave sits down with Eoin Clancy, VP of Growth at AirOps, to talk about what's working in B2B marketing right now. They get into the rise of the content engineer role, how to use AI to produce high-quality content without creating AI slop, and why webinars have become AirOps' top growth channel in 2026. Eoin breaks down the three signs that content is AI slop, how AirOps runs their webinar funnel end-to-end, and how they follow up with attendees without ever pushing for a demo.Timestamps(00:00) - - Intro and episode overview (04:15) - - What AirOps does and the content engineer role (09:49) - - Why good SEO principles haven't changed in the AI era (14:13) - - AirOps' growth story: 10x revenue in 12 months (17:40) - - The challenge of using AI without creating slop (20:48) - - Three signs your content is AI slop (24:47) - - How to capture and maintain your brand's tone of voice (27:41) - - Why subject matter expertise is the best content ingredient (36:49) - - Why webinars are AirOps' #1 growth channel in 2026 (42:43) - - How AirOps plans topics and sources webinar guests (44:05) - - The webinar tech stack: Luma, HubSpot, Zoom, and Clay (44:34) - - Personalized follow-up strategy and signal scoring (49:07) - - How to build internal buy-in for a long-game content strategy (54:14) - - How to fill a webinar without gating anything Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Priya has 20 years of experience in PR, Corporate Communications and Marketing with an emphasis in B2B technology (real estate, telecom, security, finance, manufacturing, power and energy, medtech, biotech, digital health and more) and experience in B2C (mobile, interior design, entertainment, sports, philanthropy, and fashion).  Her work spans Fortune 500 corporations to niche boutique agencies, with strong capabilities in external and internal communications, full-circle strategic planning, campaign development and execution, and content development.   Tune in to hear how Priya took the leap from Corporate and leveraged her thought leadership and talents to build a PR firm that's wrestling its way to the top!  Connect with Priya https://arkivepr.com/

AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a better prompt. It is writing for the four ways people make buying decisions. You will learn the Modes of Research framework, first published in "Waiting for Your Cat to Bark," and how to map it onto Myers-Briggs types so any language model speaks your language. Then you will watch live rewrites that turn flat, jargon-filled copy into messaging built for Competitive, Methodical, Spontaneous, and Humanist visitors. By the end you can build your own AI messaging agent in ChatGPT, Claude, or Gemini and let it do the rewriting for you. WHAT YOU WILL LEARN Why most B2B copy sounds the same and caps your conversion rate The four research modes and the buyer behind each one How to use Myers-Briggs as a shared vocabulary with any AI The simple prompt that teaches your chatbot to rewrite by mode How to generate personas straight from a URL How to A/B test copy that is finally different enough to win How to build a reusable AI messaging agent for your brand CHAPTERS 00:00 Why AI copy beats 80% of website copy 01:30 Styrofoam copy and the conversion ceiling 02:40 How our own biases sabotage copywriting 04:10 ICPs and the four-persona problem 05:40 Corner cases: copy big enough to A/B test 06:00 The 4 Modes of Research framework 06:50 Competitive and Methodical buyers 08:00 Spontaneous and Humanist buyers 09:30 Placing copy on the page by buyer mode 10:30 Why language models beat humans at this 11:20 Myers-Briggs as a shared language with AI 14:00 The simple prompt to train your chatbot 15:00 Generating personas from a URL (Calm.com) 17:40 Rewriting copy for each mode, live 24:00 B2B example: HR services, CHRO vs CFO 29:50 Laying out multiple voices on one page 31:00 Q&A: getting your team to trust AI copy 33:20 Building your own AI messaging agent 38:00 What is next: ad and landing page alignment 38:50 Q&A: CTAs, ad frequency, and brand salience RESOURCES Messaging skills and full prompts: https://conversion.science/msg-skills Conversion Sciences: https://conversionsciences.com Book: "Waiting for Your Cat to Bark" by Bryan and Jeffrey Eisenberg: https://conversci.com/catbark Roy H. Williams and the Wizard Academy: https://www.wizardacademy.org Subscribe for more on conversion optimization, AI, and the experiments behind what actually works. #AICopywriting #ConversionOptimization #CRO

What happens when a digital strategist stops fighting reality and starts leading from it.There are conversations that feel like a strategy session and a therapy session at the same time. This one was both. Mary Brodie came into the Power Lounge and did something rare. She made acceptance sound like the most powerful leadership move you can make.If you work in digital, lead a team, or run your own business, you know the pressure to chase the aspirational audience, the perfect product, the frictionless experience. Mary has spent over 20 years helping companies stop chasing and start seeing. And what she has found is that the women in digital who thrive are the ones who learn to work with what is, not just what they wish were true.Mary Brodie is the Founder and Digital Experience Strategist at Gearmark, a consultancy she has built over two decades across apps, websites, content strategy, lead generation, and full digital experience design. She holds a BA and MA from Simmons College, a certificate from MIT, and an Executive Master's in Corporate Communications from IE University in Madrid. She is currently pursuing her doctorate at Case Western Reserve University, where her research explores how B2B buying teams build relationships with supplier salespeople.Key TakeawaysAcceptance is not passive. It is the foundation of every smart business decision, from knowing your real customers to building a team that actually trusts each other.Your digital experience reflects your internal experience. If your employees are disengaged, that bleeds into every customer touchpoint, every chatbot, every support call.Women in digital and female entrepreneurs online often chase aspirational audiences instead of maximizing the ones they already have. The brands that win know exactly who their customer is and own it.AI is a tool, not a replacement. Using it well means knowing what question you are actually trying to answer and what data you are feeding it.The most underrated skill in women leadership and digital marketing for women is listening. Not the performative kind. The kind where you feel something shift in the room.Mary Brodie said, "Accept yourself and make sure that you're happy with what you're doing and what your output is. Not your perfect foot. Your best foot."Mary Brodie said, "Once you accept that we don't all share the same values, the world becomes a very different place. And it's not a scary place. It's just a different place. And a lot of the world becomes a lot clearer."Timestamps00:00 Welcome to the Power Lounge.01:51 Twenty years of entrepreneurship. What keeps Mary going.04:26 Why Mary kept going back to school, MIT, Simmons, Madrid.07:37 Being the only American in the room. What that taught her.09:41 Customer experience and employee experience are the same problem.13:10 How to know if your company actually has a digital experience.16:33 AI and digital strategy. Tool or replacement.21:00 What gets in the way of leaders communicating their vision clearly.26:54 What a broken internal experience is costing your organization right now.31:08 The Art of Acceptance. What it means as a leadership practice.40:04 What Mary looks for before any strategy or deliverable.41:19 One shift for every woman in the audience.42:37 Power Round. Rapid fire with Mary Brodie.Connect with Mary BrodieEmail: mfbrodie@gearmark.comLinkedIn: linkedin.com/in/marybrodieWebsite: gearmark.comSupport the show

Steve Cox, CEO of Clari + Salesloft, joins Sam Jacobs and Asad Zaman to argue that SaaS is far from dead. Steve took the CEO role in December 2025 to merge two of the biggest brands in go-to-market tech into what he calls the world's first predictive revenue system. Topics include the narrative war pushing investors to bet against SaaS-era companies, his one non-negotiable hiring trait, and how to merge two former rivals without one culture eating the other. Plus, a Quiz Pro Quo on go-to-market headcount across US tech and a Bulls and Bears round to close. Key Takeaways: - The AI-native startup boom is already hitting a retention wall, and Steve is watching it arrive deal by deal. As Steve Cox, CEO of Clari plus Salesloft, put it: "the amount of AI native companies that come across my desk now that... are up for sale, you know, they've run out of funding... they grew to 2, 3, 4 million of ARR pretty quickly and then struggled with retention." His read is that everyone knows AI exists now, so driving real adoption "has become more important than ever." - Steve reframes the AI hype cycle as the next layer of infrastructure the industry will absorb, the way it absorbed cloud and big data. As he points out, "how many of us are gonna be talking about AI 3 years from now, 4 years from now?... when was the last time someone mentioned the cloud or Internet of Things or big data?" He expects AI to "layer into everything that we do," which is why he is embedding it into existing revenue workflows rather than fundamentally rebranding the company around it. - The one non-negotiable trait Steve screens for in every executive hire is low ego, because he believes "high ego kills innovation and kills speed." He pairs that with blunt clarity for a merged workforce, telling his first all-hands "It's okay to not to want to be here," so the people who do not buy into the combined company can find the exit fast instead of dragging it down. - Sam Jacobs, CEO of Pavilion, argues a profitable SaaS business with strong retention should ignore where the market trades today. "In the short term, markets are voting machines. In the long term, markets are weighing machines," he said, adding that if you are profitable with good retention, "your customers are voting for you on behalf of the market." The job, in his framing, is to be right long enough that you never have to tap the capital markets at the wrong moment. Connect with the Hosts & Guests: Host: Sam Jacobs, CEO at Pavilion - https://www.linkedin.com/in/samfjacobs/ Host: Asad Zaman, CEO at Sales Talent Agency - https://www.linkedin.com/in/azaman1/ Guest: Steve Cox, CEO at Clari + Salesloft - https://www.linkedin.com/in/steve-cox-588a2024/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Introducing Steve Cox 02:07 From Bananas to Enterprise Tech 03:05 Can SaaS Beat AI Startups? 04:33 AI Hype and the 95% Problem 06:57 The CEO Integration Playbook 10:27 Hiring for Low Ego 15:30 AI Startups Landing on His Desk 21:10 The SaaS vs AI Narrative War 26:23 Is Patience a Moat? 33:43 The Predictive Revenue System 38:21 Quiz Pro Quo 44:10 Merging Two Rivals 49:40 Culture After a Merger 59:03 Founder Mode vs Operators 1:02:48 Bulls and Bears

This hour: The Tartan Army will be stateside for at least another week; Tatum has a whole summer to get back to 1st-Team status; Sox win B2B home games for the first time in a long while; Christian Gonzalez wants to be a Patriot, not a holdout

Many executives trying to find jobs in Japan rely on passive tactics—applying on LinkedIn, meeting recruiters, and polite networking, then get frustrated when nothing happens, despite market claims of talent shortages. David Sweet explains that most job-search advice is built for mid-management, while executive search firms and recruiters primarily serve client mandates, often resulting in “crickets” for candidates; LinkedIn applications also rarely reach decision-makers. Instead, executives should stop waiting to be rescued and run their search like B2B sales: build a strategy and target list of 40–50 companies (dream firms, PE-backed growth, APAC HQs, market entrants), research via chambers, trade shows and media, then reach out directly to presidents and senior leaders with a research-focused message. Use meetings to learn needs, competitors, and expand networks, staying patient given fewer senior roles.The 2026 FocusCore Salary Guide is here: 2026 Salary GuideIn this episode you will hear:Move beyond mid-management job search strategiesCraft a list of dream companies and take the direct approachUtilize resources like chambers and trade shows for in-depth researchEngage executives in meaningful dialogue, not just job requestsDavid Sweet Bio:​David Sweet is the Founder and CEO of FocusCore Japan, based in Tokyo. FocusCore provides a broad range of services from executive to talent management and leadership consulting. His particular focus is in Human Resources.Prior to establishing FocusCore Group, David was a Director with the Tokyo consultancy Wall Street Associates, leading operations, training, and recruitment in multiple sectors. He also worked for 10 years in the U.S. Treasury Department in labor relations and organizational development.He is the author of six books, including "Sweet Sales", "Sweet Success", and "Recruit!". He is also a Certified Executive Coach. David earned a MA in Communications from Regis University and a PhD in Leadership Development.Are you enjoying the FocusCore Podcast? Please take a few minutes and leave a rating and a review on Apple Podcasts! Scroll down the show page, select leave a rating, and tap ‘Write a review'.Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/Twitter: https://twitter.com/focuscorejpFacebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/Website: https://www.japan.focuscoregroup.com/This podcast was proudly produced by Lisa Yasuda.“Doin' the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tired vs. Wired: $4 Trillion in IPOs Coming, $100B in M&A, and Why the SaaSpocalypse is Over The public markets spent the last twelve months telling you B2B software was finished. Stocks down 60 to 70 percent. PE firms buying nobody. For the first time in history, software trading at a discount to the S&P 500. And at the exact same moment, Anthropic is projecting $50 billion in revenue, Cursor is getting acquired for $60 billion, and SpaceX, Anthropic, OpenAI, and Databricks are about to generate more market value than every other IPO since 2000 combined. Both things are true - and which one defines your next 18 months depends entirely on one question: are you tired or are you wired? In this episode, SaaStr CEO and Founder Jason Lemkin calls the market as he sees it, names who is winning and who is pretending, and makes the case that the Cambrian explosion in B2B is just getting started. You'll learn: Why the SaaSpocalypse was never about B2B dying - it was about pre-AI software dying - and what the Palantir, Twilio, and Atlassian re-acceleration stories actually tell you The four categories every B2B company falls into right now, and why category four founders need to stop pretending the recovery is coming on its own Why vibe coding your CRM is dead as a concept, and what "putting deals on your calendar" actually means as a product strategy Why your biggest near-term competitive edge might be two days of engineering work - making your API agent-friendly before your competitors do What SaaStr's own journey from 20 humans to 3 humans and 21 agents teaches you about consistency as the only real cheat code in agents This is for you if: Your growth has slowed and you are not sure whether it is a market problem or a you problem - this session will help you figure out which You are a founder or exec who has been in the "AI is coming" conversation for a year but has not yet seen it show up in your revenue You want the unfiltered version of where B2B is headed in the next 18 months, including the parts most people are too polite to say out loud

Episode 201 picks up just days after Walk-In Talk Media celebrated its 200th episode at Tampa Club. What started as a milestone celebration became something much bigger: more than 120 hospitality professionals, chefs, operators, distributors, manufacturers, brand partners, creators, and friends gathered in one room to celebrate the community that has formed around Walk-In Talk Media. Chef Thomas Mandzik joins the show to reflect on the night, the energy in the room, the food, the sponsors, the Tasty Cam moments, and what it meant to see so many industry people show up for one another. From the Walk-In Talk Podcast ice carving and Crab Island Seafood dip display to the nonstop hospitality from Thomas and the Tampa Club team, the evening became a reminder that this industry is built on relationships. As Thomas put it: "Yes, we're competitors… but we're still all fans of each other." The conversation also looks ahead to Thomas's next chapter. This fall, he'll be leaving Tampa Club and heading to Corpus Christi, Texas, where he plans to open an intimate 20-seat restaurant built around his own vision, artistry, faith, and pursuit of a deeply personal dining experience. In studio, Thomas prepares two foie gras-driven dishes: Foie gras with squab, blue corn grits cake, Three Sisters composition, and jus. Bluefin tuna "ravioli" with foie gras mousse, mascarpone, Parmesan, basil emulsion, blood orange gastrique, yuzu aioli, and tomato ginger water. This episode is about celebration, community, gratitude, faith, risk, and the next chapter for one of Walk-In Talk Media's closest chef voices. Episode Takeaways Walk-In Talk Media's Episode 200 celebration became a true hospitality community moment. More than 120 industry professionals gathered at Tampa Club to celebrate the milestone. Chef Thomas Mandzik and the Tampa Club team helped create the culinary energy of the night. The event highlighted the power of relationships across chefs, operators, distributors, manufacturers, and brand partners. Thomas sees the Central Florida hospitality scene as competitive, but also deeply supportive. His move to Corpus Christi is rooted in family, faith, timing, and opportunity. Thomas plans to open an intimate 20-seat restaurant focused on artistry, memory, and elevated dining. The episode features two highly technical foie gras dishes built around squab and bluefin tuna. Hospitality at its best is about creating moments people remember. Episode 201 serves as both a recap of a major milestone and a preview of Thomas's next chapter. BRAND PARTNERS Metro Foodservice Solutions & Trimark USA https://www.metro.com  Commercial-grade storage, transport, and workflow systems trusted across professional kitchens. TriMark USA TriMark is the largest foodservice design, equipment, and supplies provider in North America, helping operators build, equip, and optimize hospitality kitchens through design-build expertise, sourcing, installation, and service. RAK Porcelain USA https://www.rakporcelain.com Professional tableware engineered for durability and presentation. Citrus America https://www.citrusamerica.com Premium citrus solutions supporting chefs, retailers, and distributors. Crab Island Seafood https://crabislandseafood.com Florida-based supplier delivering responsibly sourced seafood to foodservice partners. Testo North America https://www.testo.com/en-US Precision measurement and food safety solutions for professional kitchens. CAUSE PARTNERS The Burnt Chef Project https://www.theburntchefproject.com Advocating for mental health awareness in the hospitality industry. Operation BBQ Relief https://operationbbqrelief.org Providing meals to communities impacted by natural disasters. Sustainable Supperclub https://www.sustainablesupperclub.com Pop-up dining experiences focused on sustainability and food access. TRADE SHOW & INDUSTRY PARTNERS Florida Restaurant Show https://www.therestaurantshows.com/florida/ New York Restaurant Show https://www.therestaurantshows.com/new-york/ California Restaurant Show https://www.therestaurantshows.com/california/ Pizza Tomorrow Summit https://www.pizzatomorrow.com/ U.S. Culinary Open https://www.usculinaryopen.com/About Creative Loafing Tampa Bay https://www.cltampa.com ABOUT WALK-IN TALK MEDIA Walk-In Talk Media is an industry-recognized B2B food and hospitality media company focused on chef-driven storytelling and real conversations inside the business of food.    

What this episode is about Summer is closer than you think, and if you want a spectacular September and a strong Q4, the work starts now. In this episode of the Selling to Corporate® podcast, Jess Lorimer shares the three essential sales actions that every coach, consultant, trainer, speaker, and done-for-you service provider needs to complete before UK decision makers head off on their summer holidays.  Whether you are hoping to book sales calls before mid-July or planning ahead for a September pipeline, Jess gives you the clear, practical framework to get it done, without the chaos and catch-up that so many entrepreneurs experience every autumn. Who this episode is for Coaches, consultants, trainers, speakers, and done-for-you service providers selling services to corporate clients Anyone who wants to take time off over summer without coming back to an empty pipeline Business owners who have been putting off reviewing their revenue and sales activity Anyone who regularly finds themselves scrambling in September, wondering why Q4 never gets off to a strong start Those relying on referrals or inbound leads and wondering whether that will hold in the second half of the year Questions this episode answers What should I do before summer to make sure I have a strong September? How do I know whether my current outreach strategy is actually working? What does a revenue recap involve, and how do I use it to plan my sales activity? How should I analyse my half year sales process, and which activities should I be reviewing? When is it too late to book corporate sales calls before the summer break? What is proven outreach, and why does experimenting with outreach in June and July carry real risk? Key takeaways         Start your proven outreach now: the summer window is closing fast The episode is released on 12 June, and the viable window for booking corporate sales calls before the summer slowdown closes around 21 to 22 July which gives you roughly five to six weeks. In the UK, decision makers are largely unavailable from mid-July through to the end of August, which means that if you want sales calls booked for that window, your outreach needs to land now and produce responses within four weeks.    Jess is clear that this is not the time to experiment with new or unproven outreach approaches. Proven outreach, for the purposes of this episode, means targeted, specific outreach with clear, measurable metrics that has an established track record of results. If what you have been using has not been booking five or more qualified sales calls per month, it is not yet proven, and it needs changing before you invest more time in it.    If you are happy to be booking calls into September rather than July, you still need to start now so that responses arrive in time to set up your September calendar before Q4 begins. Do your revenue recap: know exactly where you stand before you head into       summer A revenue recap means sitting down, reviewing your numbers objectively, and answering three questions:    How much revenue have you made this year? What was your original target?  What revenue is still confirmed or expected to arrive?    Using this client example, a solo higher education consultant who had reached 78% of their annual revenue target by May.   That number gave them genuine options:  Stretch the target Relax their sales activity over summer Use the headspace to plan a stronger Q4, depending on what their pipeline looked like.    The revenue recap is not a stick to beat yourself with. It is a planning tool. Looking at both invoiced revenue and pipeline revenue together tells you whether you can afford to ease off, whether you need to intensify your outreach, or whether you need to focus on closing existing proposals before the summer. If your pipeline is slim, go back to the outreach piece and act now.         Analyse your half year sales process: find out which specific activities to improve The half year sales process analysis is the most granular of the three actions, and it is the one most likely to show you where you can win more contracts without doing more work.    Rather than simply asking whether you made the revenue you wanted, Jess recommends drilling into the individual activities that make up your sales process.    Has your lead generation been producing five or more qualified sales calls per month, with decision makers who have access to budget and are relevant to your specialism?  If not, that is the activity to address.  Have your sales calls been converting into proposals and revenue at a rate of 50% or higher?  If not, the issue may lie in call structure, the questions being asked, or the calibre of the people on those calls.  Have you been relying heavily on referrals or warm inbound leads in the first half of the year?  If so, how confident are you that those sources will continue to perform at the same level in the second half?    Asking these specific questions, rather than looking only at the revenue total, shows you precisely where to direct your time and energy before summer, rather than working harder on the wrong things.   Key quotes "Now is not the time for more experiments. Now is the time to do proven outreach." "It takes 90 days to see a cold contact convert into a corporate client. If you are not running a proven process, it might take you longer. So you cannot afford to miss these opportunities to control the variables." "This is not just looking at your numbers and going, oh gosh, I have got to beat myself up about this. It is also looking at what pipeline you have built and what is still to come." Resources + links Join the Selling To Corporate® B2B Sales Edit.  A weekly newsletter for coaches and consultants sharing the real B2B sales techniques to build a balanced, profitable business. https://magic.beehiiv.com/v1/988ac64b-5875-4924-9d10-50faad2aa4ad?email=%EMAIL% The Expert Services Directory  A curated directory that proactively markets your services to corporate decision makers every month. Standard listings reach 1,000+ decision makers per month; Directory Plus listings reach 2,000+. Only 10 suppliers per specialist category. Use code PODCAST for a special bonus. https://bit.ly/ExpertServicesDirectory Cold to Closed  The self-paced B2B sales experience for coaches, consultants, speakers, trainers and done-for-you service providers who want scalable, sustainable sales from brand new corporate clients in 90 days or less. https://smartleaderssell.thrivecart.com/-cold-to-closed-product/ If you've enjoyed listening to xxx then check out the following episodes. STC133 - Why your B2B revenue is stalling this summer (and what to do about it!) https://sellingtocorporate.com/podcast/why-your-b2b-revenue-is-stalling-this-summer-and-what-to-do-about-it/ STC154 - How to make the next 6 months of your sales strategy EPIC https://sellingtocorporate.com/podcast/how-to-make-the-next-6-months-of-your-sales-strategy-epic/ STC158 - Sharing insights: 2025 B2B sales trends for the second half of the year https://sellingtocorporate.com/podcast/sharing-insights-2025-b2b-sales-trends-for-the-second-half-of-the-year/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Invest Like the Best: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- My guest today is Alex Sacerdote, founder of Whale Rock Capital Management.  Whale Rock is a technology focused investment firm that manages more than $17 billion across hedge fund, long only, and hybrid strategies. Over the past three years it has been one of the best performing hedge funds, compounding at roughly 44 percent a year. Alex invests through a single lens that he has refined over twenty years. He looks for technology S-curves, durable competitive advantages, and underappreciated earnings power.  This conversation is a tour through how he applies that framework right now. We start with his highest conviction position, which is Anthropic, and use it to work through the entire AI stack from chips to models to applications.  Please enjoy my conversation with Alex Sacerdote. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.  ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- ⁠Ramp's⁠ mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, ⁠Vanta⁠ continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Invest Like the Best listeners get a special offer of $1,000 off Vanta when you go to ⁠vanta.com/invest⁠.  ----- WorkOS⁠ is the infrastructure B2B and AI-native companies use to sell to enterprise. It covers everything enterprise security requires: SSO, SCIM, RBAC, Audit Logs, AI governance, and more. Trusted by 2,000+ fast-growing companies, including OpenAI, Anthropic, Cursor, and Vercel. ----- Rogo is the AI platform for finance. They're building agents for Wall Street that are trained to understand how bankers and investors actually do work: from diligence and modeling, to turning analysis into deliverables. To learn more, visit rogo.ai/invest. ----- ⁠Ridgeline⁠ has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com⁠. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Timestamps: (00:00:00) Welcome to Invest Like The Best (00:00:00) Welcome to Invest Like The Best (00:02:29) Alex Sacerdote (00:03:08) Anthropic: Highest Conviction Position (00:13:23) Investing in Private Markets at Scale (00:19:08) S-Curves: The Full Framework (00:25:08) When to Buy Tech Companies (00:30:20) Identifying the Leader from the Pack (00:34:04) Anthropic & OpenAI's Competitive Moats (00:37:31) AI's Threat to Enterprise Software (00:43:18) Network Effects in the Agent Era (00:44:22) The Hardware Renaissance: Chips & Infrastructure (00:53:56) Why So Few Investors Get This Right (00:55:36) Key Risks to the AI Bull Case (00:57:47) The Application Layer (00:59:40) How AI Is Changing Research at WhaleRock (01:02:53) The Role of Investor Networks & Idea Sharing (01:03:40) Building a Multi-Product Firm (01:07:58) WhaleRock as a Learning Machine (01:09:15) The Kindest Thing

What if the way your business accepts payments is quietly hurting your cash flow?In this episode of B2B Vault, Alan Kopelman sits down with a payments expert to discuss the hidden costs of B2B payment terms, why many businesses unknowingly act as lenders to their customers, and how smarter payment strategies can improve profitability.Learn how payment automation, virtual cards, ACH, rules-based payment acceptance, and modern invoicing tools are helping businesses get paid faster, reduce processing costs, and improve working capital. Whether you're a business owner, CFO, controller, or finance professional, this conversation offers practical insights you can implement immediately.Tune in to discover how a well-defined payment policy can strengthen cash flow, reduce risk, and create a better payment experience for both buyers and suppliers.#B2BPayments #CashFlowManagement #PaymentAutomation #VirtualCards #BusinessFinance #AccountsReceivable #Fintech #B2BVault #NationwidePaymentSystems #WorkingCapital #BusinessGrowth #PaymentStrategy

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.00:00 Intro06:36 What Modern ABM Looks Like10:34 How Technology is Reshaping ABM Strategies15:10 How Demand Gen and ABM Work Together25:19 ABM Beyond Acquisition30:06 When ABM Makes Sense - and When it Doesn't Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know Book a Free Strategy Call:https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

„Jeden MacBook był wtedy wart 1/3 kapitału całej naszej firmy”. Co się dzieje, gdy zamiast ignorować żmudne problemy operacyjne, rzucasz bezpieczny etat w jednym z najszybciej rosnących fintechów świata i postanawiasz zautomatyzować globalną logistykę IT?

Janina Jay from QRA Corp joins Pathmonk Presents to explain how the company helps regulated engineering teams improve the quality, clarity, and governance of requirements. She breaks down how QRA Corp combines AI-assisted generation, deterministic review, and embedded expert knowledge to reduce ambiguity and prevent costly downstream errors in complex systems. The episode also explores how layered B2B marketing, thought leadership, newsletters, humor, and evolving website messaging help the company connect with hard-to-reach decision-makers. For marketers, SaaS leaders, and technical founders, this conversation offers valuable perspective on educating niche audiences, adapting to changing search behavior, and building a human brand in a highly specialized category.

Join Udi Lazimy, Founder & CEO of FUDI Protein, for a conversation on what may be the most important protein opportunity hiding in plain sight — and why the food industry has been routing it through a cow instead of putting it on your plate.After leading Sourcing and Sustainability at Eat Just — makers of Just Mayo and Just Egg — Udi saw firsthand how fragile and opaque alternative protein supply chains had become. His answer was FUDI: a food and agtech startup built on regenerative American-grown alfalfa, near-field mobile processing, and a circular model that returns byproducts to farmers as premium feed. The result is RuBisCO — the most abundant protein on Earth — unlocked for human food for the first time at commercial scale.In this episode, we get into the science, the supply chain logic, the crowdfunding strategy, and what it really takes to build a protein company that can rival egg white and whey on performance, price, and sustainability.

In this episode of the Franchise Fit Podcast, Lance Graulich sits down with Cory Albertson, co-founder of Wet Fuel, a mobile diesel fuel delivery franchise built around B2B recurring revenue, fleet fueling, proprietary trucks, and a small-staff operating model. Cory shares how Wet Fuel started, why America runs on diesel, and how construction companies, fleet operators, generators, and commercial businesses can save time, labor, and money by having fuel delivered directly to their vehicles and equipment. If you are looking for a franchise opportunity with no brick-and-mortar location, business-to-business customers, recurring revenue, and a first-mover advantage in mobile diesel delivery, this episode is a must-watch.

There's something magical about the Vestaboard: it's a physical, split-flap display connected to the internet that displays missives and useful information with a charm that we love. The Vestaboard in our kitchen greets our family with the family schedule for the day, riddles, updates from our favorite sports teams, and the best/worst dad jokes. Everyone who visits our house is amazed by it. Vestaboard is the vision of Dorrian Porter, and has its origin story in a Parisian train station. A few years ago, we had Dorrian Porter on the show to tell us about Vestaboard, and since then, we've become even bigger fans of the product. We keep spotting them in the wild, from coffee shops in Savannah to airport storefronts in Minneapolis. Dorrian is back to tell us about the Vestaboard Note, a smaller, more affordable, and more versatile version of the original that went from basic prototype to Red Dot Award winner in about a year — a story that starts, believe it or not, with tariffs. We talk about what it's like to build a hardware company through supply chain disruptions and trade wars, why Dorrian keeps betting on the consumer market when the easier path might be B2B, and how Vestaboard is finding its way into classrooms, baseball stadiums, and a bar in Northern California born out of a community recovering from wildfire. We also dig into the tension between nostalgia and innovation — Dorrian's honest about the fact that split-flap displays attract people who love vintage and transportation, but his ambition goes further than retro. He wants to build products that pull meaningful content out of our phones and into the physical spaces where we actually live together. This is a special sponsored episode of Design Better, and we're happy to share it because Vestaboard is a brand we truly love. Their mission to inspire and connect people resonates with us, and we think it will with you, too. *** There's currently a waitlist for the Vestaboard Note. But as a Design Better listener, you can head over to vestaboard.com/designbetter to skip the waitlist and receive a special offer. Claim your special offer Learn more about your ad choices. Visit megaphone.fm/adchoices

Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse.Timestamps:00:00 Introduction02:29 Codifying your system in a weekend05:07 From intuition to framework: creating IP08:00 The evolution of training materials11:20 Essential elements of effective IP18:30 The economics of B2B and corporate clients21:00 How to get your first pilot clients26:00 Overcoming B2B objections29:00 Translating B2C IP to B2B corporate world31:00 Identifying high-leverage industries and roles34:00 Lowering the bar on perfection for B2B37:00 Lead magnets for decision-makers vs. users41:40 Advanced lead magnet strategies45:20 The power of public workshops49:40 Scaling beyond yourself: travel and certification52:45 Michael Hyatt's Business Accelerator growth56:00 The annuity effect of corporate trainingIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Mo:LinkedIn: https://www.linkedin.com/in/mobunnellBunnell Idea Group: https://bunnellideagroup.comYouTube: https://www.youtube.com/channel/UCd0dvX8kfxF_MMz6IZT17kwGive to Grow: https://bunnellideagroup.com/givetogrowFeatured in this episode:Kit: https://www.kit.comThe Snowball System: How to Win More Business and Turn Customers into Raving Fans: https://www.amazon.com/Snowball-System-Business-Customers-Raving/dp/1640950343Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418193Highlights:01:04 – How Mo started codifying his IP04:08 – The power of IP to scale a business11:22 – Four components of world-class IP18:49 – The "this changes everything" B2B opportunity37:04 – Lead magnets for buyers versus users43:09 – James Clear's strategic review request56:00 – The annuity model of B2B corporate training

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, and most business owners do not fully understand what they are being sold.  Wendy shares how Prairie has built its brand around thought leadership and education rather than traditional sales tactics, using more than 20 webinars a year, books, client storytelling, and conference speaking to help business owners understand their ownership transition options long before they are ready to act. She also talks about growing her marketing team from a team of one to a team of six, navigating a brand name challenge in a crowded Chicago market, and how a recent logo refresh energized the entire firm right in time for their 30th anniversary. From maximizing conference ROI to measuring what is actually working and cutting what is not, this is a smart and practical conversation about doing professional services marketing the right way. Key Takeaways Thought leadership and education are more powerful than sales tactics when the service is complex, high-stakes, and once-in-a-career for most clients Telling client stories in their own words builds far more trust than any promotional content a firm could create about itself Maximizing conference ROI requires a clear pre-event, during-event, and post-event strategy – not just a booth and a hope Evaluating every marketing initiative against clear goals ensures resources are spent on what is actually working and dropped when they are not A logo refresh done right energizes internal teams just as much as it strengthens external brand perception LinkedIn is the right platform for a B2B professional services audience – knowing where your audience lives and focusing there beats being everywhere at once Listen wherever you get your podcasts or at razorbranding.org

Every quarter, someone asks you to prove the rebrand paid for itself in dollars. Bill Kenney's answer after 16 years: you're measuring the wrong thing, and the spreadsheet was never going to save you anyway.Bill built Focus Lab into one of B2B's sharpest branding shops by owning a single vertical back when everyone warned him that niching down would scare off clients. He makes the case that brand ROI behaves like going to the gym — you don't step on the scale the morning after — and that the real opportunity for agencies isn't using AI to ship work faster, it's handing clients the tooling to run their own brand without you in the room. He also says the quiet part out loud about why a weekend in an AI tool will never replace what actually happens inside a 16-week rebrand: the second-guessing, the cold feet, the "can we sit on this another week."We also cover:The Apple test for why feature parity just turned product differentiation into a branding problem, not an engineering oneWhy he shut down his own sub-agency after realizing clients "don't give a shit" how big or small your other clients areThe one belief he died on for years — that a brand has to launch in a single perfect moment — and why he now thinks a slow, slightly messy rollout works fineThe first-meeting question he asks every CEO that quietly decides whether the whole project survives

Pricing is the most avoided conversation in B2B marketing. It's handed down from finance, rubber-stamped by sales, and marketers are expected to promote whatever number comes out. Matt and Liam make the case that pricing is actually a marketing problem — and that the explosion of "no decision" outcomes in B2B SaaS is largely a symptom of not understanding how buyers think about value relative to cost. Keywords: B2B SaaS pricing, pricing strategy, marketing and finance alignment, go-to-market, buyer psychology

Depending on where you live, the video icon in your feed may have been nonexistent for a while. That's because LinkedIn was hard at work making video a better experience for us. Or did they? In this episode, we share the new, good, bad, and reality for video to build your brand on LinkedIn. And spoiler: it's not for everyone. But do tell us what you think, we'd love to hear from you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries.As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact.LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Websites: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ShesVisible.com⁠⁠⁠Buy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OUR BOOKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDINIf you enjoy The LinkedIn Branding Show, you'll also love Michelle J Raymond's other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen or catch the episodes here - ⁠https://socialmediaforb2bgrowthpodcast.com/episodes⁠GET UNSTUCK WITH YOUR PERSONAL BRANDWhen you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock.Book your session ⁠here ⁠https://michellebgriffin.com/powerhour/⁠

#363 | Louis Grenier joins Dave for a conversation about what it takes to stand out in B2B marketing when everything feels the same. They get into how people really decide to buy, why most B2B brands look and sound identical, and the marketing fundamentals that hold up no matter what's changing around them. The kind of conversation that reminds you why you got into marketing in the first place. Timestamps (00:00) - - Intro (07:14) - - Surviving cancer at 36 and what it taught Louis about doing work that matters (14:10) - - Why marketers fail when they try to educate the market instead of meeting it (19:36) - - The case for leading with one thing even when your product does ten (21:39) - - You can't create demand you can only position into demand that already exists (27:08) - - Why the most memorable brands use assets that mean nothing on purpose (36:34) - - What a real point of view is for and why most companies get it wrong (37:33) - - How to get leadership to say yes to bold unconventional marketing ideas (48:18) - - Why pain points don't drive purchases and what actually pulls the trigger (53:22) - - The case for saying the same thing a thousand different ways (01:00:32) - - Why strong marketing fundamentals matter more in an AI world not less Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Most content teams treat a finished report as a checkbox, when it should be the starting batter. In this episode of Content Amplified, Pat McParland, VP of Marketing at MetricStream, makes the case for getting back to basics and making every asset work harder. She walks through the ABCDE framework she learned at a former company (Audience, Behavior, Content, Design, Evaluation) and why so many teams skip straight to the design, the video or the ebook, before they have settled who they are talking to and what they want to say. Then she unveils her own Bisquick theory: messaging is the baking mix, and from one core asset like a survey or report you make the cookies, the cakes, the muffins, the infographic, the webinar, the videos, the live event. Pat calls AI the easy bake oven that finally brings the theory to life, and she leans on Claude to turn one asset into many formats. She also offers a caution worth keeping: AI can run a stinky process more efficiently, but it is still a stinky process, so go back to basics first. She closes with her Three Rocks principle for staying focused.About PatPat McParland is a lifetime B2B marketer with more than 30 years of experience, almost all of it in business information and technology. She has worked at companies ranging from startups under 30 people to giants like Dun and Bradstreet, Dow Jones, and Honeywell, and is now VP of Marketing at MetricStream, a governance, risk, and compliance company. A self-described storyteller who started reading at four and writing books for her dad soon after, she believes the fundamentals of content have not changed in 35 years, even as the tools around them have. She is an enthusiastic daily Claude user.Show Notes- Connect with Pat on LinkedIn: https://www.linkedin.com/in/patmcparland/Text us what you think about this episode!

It's hard to execute today. Growth has slowed, and costs are up. If you own, advise, or operate a PE-backed company, this episode offers a behind the scenes look at some plays you can run to execute your way through the chop. Paul Stansik and Jim Milbery cover sales training, customer support data, weekly go-to-market reporting, speed-to-lead, AI-assisted engineering, video marketing, release velocity, and other practical moves that are improving execution. These are all moves you can make that we've seen make a difference. Try some out yourself and let us know how it goes. Private Equity FunCast New Episodes Every Wednesday

My guest today is Alex Sacerdote, founder of Whale Rock Capital Management.  Whale Rock is a technology focused investment firm that manages more than $17 billion across hedge fund, long only, and hybrid strategies. Over the past three years it has been one of the best performing hedge funds, compounding at roughly 44 percent a year. Alex invests through a single lens that he has refined over twenty years. He looks for technology S-curves, durable competitive advantages, and underappreciated earnings power.  This conversation is a tour through how he applies that framework right now. We start with his highest conviction position, which is Anthropic, and use it to work through the entire AI stack from chips to models to applications.  Please enjoy my conversation with Alex Sacerdote. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.  ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- ⁠Ramp's⁠ mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, ⁠Vanta⁠ continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Invest Like the Best listeners get a special offer of $1,000 off Vanta when you go to ⁠vanta.com/invest⁠.  ----- WorkOS⁠ is the infrastructure B2B and AI-native companies use to sell to enterprise. It covers everything enterprise security requires: SSO, SCIM, RBAC, Audit Logs, AI governance, and more. Trusted by 2,000+ fast-growing companies, including OpenAI, Anthropic, Cursor, and Vercel. ----- Rogo is the AI platform for finance. They're building agents for Wall Street that are trained to understand how bankers and investors actually do work: from diligence and modeling, to turning analysis into deliverables. To learn more, visit rogo.ai/invest. ----- ⁠Ridgeline⁠ has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com⁠. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Timestamps: (00:00:00) Welcome to Invest Like The Best (00:00:00) Welcome to Invest Like The Best (00:02:29) Alex Sacerdote (00:03:08) Anthropic: Highest Conviction Position (00:13:23) Investing in Private Markets at Scale (00:19:08) S-Curves: The Full Framework (00:25:08) When to Buy Tech Companies (00:30:20) Identifying the Leader from the Pack (00:34:04) Anthropic & OpenAI's Competitive Moats (00:37:31) AI's Threat to Enterprise Software (00:43:18) Network Effects in the Agent Era (00:44:22) The Hardware Renaissance: Chips & Infrastructure (00:53:56) Why So Few Investors Get This Right (00:55:36) Key Risks to the AI Bull Case (00:57:47) The Application Layer (00:59:40) How AI Is Changing Research at WhaleRock (01:02:53) The Role of Investor Networks & Idea Sharing (01:03:40) Building a Multi-Product Firm (01:07:58) WhaleRock as a Learning Machine (01:09:15) The Kindest Thing

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrate work. When a technology like AI promises to accelerate individual tasks, true agility means ensuring that acceleration translates into collective momentum, not organizational friction.Today, we're going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We'll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team's workflow, and how that shift changes everything from campaign execution to the very structure of marketing itself.To help me discuss this topic, I'd like to welcome, Prachi Gore, CMO at Asana. About Prachi Gore Prachi Gore is the Chief Marketing Officer at Asana, where she leads the company's global marketing strategy and brand development. Prachi brings extensive experience scaling product-led B2B organizations, having previously served as SVP and Chief Marketing Officer at Checkr, where she built the company's demand engine, elevated its brand, and launched its product-led growth business. Prior to Checkr, Prachi led Marketing at SmartRecruiters, guiding the company's evolution from an SMB-focused product to a leading enterprise talent acquisition suite. This diverse background across consumer, SMB, and enterprise markets gives her deep expertise in demand generation, brand strategy, and AI-enabled go-to-market innovation. Prachi is passionate about creating marketing that combines human creativity with rigorous, data-driven execution, and is committed to helping teams work more effectively and tell clearer stories. Prachi Gore on LinkedIn: https://www.linkedin.com/in/prachigore/ ---------- Resources ---------- Asana: asana.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.