Podcasts about B2B

It's 10 years since the invention of the Lightning Network! Is it a success or failure?You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comMatt Kimmell joins us to evaluate the Lightning Network's decade long journey. We break down Lightning using simple analogies (bar tabs and abacuses!), trace its historical development through Bitcoin's scaling debates, and try to assess its successes and disappointments. While Lightning functions technically and has achieved notable adoption milestones, the we discuss why user experience remains challenging and if we can address persistent issues like channel liquidity management and offline reception problems.Notes- Lightning whitepaper published in 2015 (decade ago)- Three softforks enabled Lightning functionality- Trump used Lightning for burger purchase on camera- Many Lightning wallet providers have shut down- Channel liquidity management remains a major UX issue- Binance and major exchanges now support LightningCheck out our Bitcoin scaling conference! Visit opnext.dev to learn more.Timestamps:00:00 Start02:17 What is the Lightning Network?08:50 History of Lightning21:34 Web326:35 Arch Network27:07 New use cases30:05 Lightning successes37:49 Lightning failures41:30 OP_NEXT48:06 UX challenges-

Send us a textIn this episode, I sit down with Maxwell C. Pollock, a B2B content strategist and writer specializing in healthcare SaaS. We dive into the world of B2B SaaS and explore how to create high-impact content that resonates with decision-makers, drives engagement, and ultimately converts. Maxwell shares his expert insights on the most effective content formats for B2B — like case studies, testimonials, and webinars — and discusses the importance of smart content distribution, the evolving role of SEO and AI-driven search, and how freelancers can stand out in a competitive landscape. Whether you're a content marketer, a healthcare writer, or a startup founder, this conversation is packed with actionable advice and fresh perspectives.Developing Content for B2B SaaS in HealthcareWhat You'll Learn in This Episode:The three most effective content types for B2B healthcare SaaS (and why they work)How to create case studies that are short, visual, and results-drivenWhy testimonials should be front and center on your website and social channelsThe underrated power of webinars for education and lead generationSmart strategies for distributing content on LinkedIn, through email, and with paid adsHow Google's AI search and Language Model Optimization (LMO) are changing SEOA real-life example of a pillar page campaign that increased traffic by 200%Why specificity and storytelling are key for freelancers to stand outHow video content can cut through LinkedIn's noise and boost engagementAbout Maxwell PollockMaxwell is an enterprising B2B business leader and digital marketing specialist with over seven years' experience launching successful campaigns, writing and producing compelling content, developing successful business systems, generating profitable relationships and landing newsworthy articles Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

The Power of Fractional Leadership: Lior's Entrepreneurial and Technological Journey In this episode of the Breakfast Leadership Show, I sit down with Lior, a self-taught technologist and growth expert who has been building and scaling businesses since he was 14. Originally from Israel, Lior moved to the U.S. 14 years ago and has successfully built and sold multiple companies. Now, as a fractional Chief Technology Officer (CTO) and Chief Growth Officer (CGO), he helps businesses navigate technology and growth strategies without the need for full-time executive hires. Lior shares invaluable insights on problem-solving, attention to detail, and understanding cause and effect—critical skills for success in any industry. He also challenges the misconception that only certain people can excel in technology, encouraging more professionals to explore coding and tech-driven solutions. Why Businesses Need a Fractional CTO Technology is a game-changer for modern businesses, but navigating it can be complex and expensive. Lior and I discuss the growing need for experienced technology leaders and how companies can benefit from a fractional CTO. Rather than hiring a full-time executive, companies can leverage a senior tech expert part-time, gaining high-level strategic guidance without the hefty price tag. We also explore a fascinating market shift: Companies are shifting away from relying solely on external tech providers and returning to in-house technology solutions. A fractional CTO helps businesses stay agile and competitive in this evolving landscape. The Rise of Fractional Executives: A Smarter Way to Scale Beyond technology, fractional leadership is transforming executive roles across industries. Whether it's a CTO, CMO, or CFO, businesses are realizing the benefits of bringing in high-caliber talent as needed. I highlight how fractional leaders drive performance, eliminate organizational silos, and provide specialized expertise—an especially crucial advantage in today's remote-first world. Lior and I also discuss how fractional executives bring expertise and a vast network of connections, helping companies access opportunities they wouldn't otherwise have. He compares hiring a fractional executive to working with a law or CPA firm—tapping into top-tier professionals without the full-time overhead. Leveraging Fractional Leadership for Business Growth Fractional leadership isn't just about cutting costs but elevating business strategy. Lior breaks down how fractional CTOs support leadership teams by providing strategic insights, keeping companies ahead of tech trends, and ensuring businesses adapt to the ever-changing digital landscape. I liken it to having a fractional cleaning crew—you get expert-level service without the commitment of a full-time hire. If your business wants to level up its technology and leadership without the constraints of full-time executive salaries, this episode is packed with actionable takeaways. Connect with Lior to explore how fractional expertise can transform your company's growth. Serial entrepreneur specializing in digital transformation - mobile, web, and desktop. Founded his first company at 14, Lior built over three technology companies and exited two while still in his 20s. He's worked on anything from promoting DIY Chicken Coups to extensive scale marketing automation systems. Lior specializes in simplifying complex concepts into actionable steps that drive effective results in digital products, traffic generation, conversion, and software engineering solutions. He's worked on over 30 mobile apps used by hundreds of millions of people worldwide and hundreds of websites, both B2C and B2B. His apps were featured in publications by Microsoft, showcasing the best UI, and also featured on the Apple US App Store. Currently, Lior spends his time building new technology-oriented joint ventures with other entrepreneurs and companies or as a fractional CTO and CRO to founder-led companies with $20M-100M revenue looking to grow and supporting nonprofits with the same roles. Website:  https://ctox.com/our-team/ LinkedIn:  https://www.linkedin.com/in/liorweinstein/  

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

Every ten episodes, Drew Neisser turns the mic on himself to tackle the biggest challenges facing B2B CMOs. This time, it's all about navigating uncertainty. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what's a savvy marketing leader to do? Key Takeaways:  Go Micro: Control the controllables—starting with yourself. Build personal resilience and create a strong microculture within your team.  Lead with Empathy: Uncertainty breeds anxiety. CMOs don't need all the answers, but they do need to listen, reassure, and check in with employees, customers, and partners.  Protect the Brand: The political landscape is shifting fast. Word choices on your website could impact contracts and reputation. CMOs need to guide these conversations at the C-suite level.  Build a Marketing Engine That's an Asset: In a downturn, marketing is often the first to be cut—but not if it's seen as a growth driver that increases company valuation. 

Need financing for your next investment property? Visit: https://www.academyfund.com/ Want to join us in San Antonio, TX on June 11th & 12th? Visit: https://www.10xvets.com/events ____ Claude Burns is a visionary entrepreneur, veteran, and startup founder transforming the workplace food and beverage industry. A former Navy Officer, he brings a mission-driven approach to leadership, strategy, and innovation. As the Founder and CEO of Office Libations, he is redefining B2B food service with a tech-driven model that optimizes inventory, reduces costs, and enhances service. Competing with industry giants, Office Libations has rapidly expanded operations across multiple markets, serving Fortune 500 firms and high-growth startups with a seamless, scalable solution. By combining technology with hospitality, Claude has built a company that delivers both efficiency and exceptional service, reshaping how businesses approach workplace amenities. With a strong foundation in operations and business growth, he is leading Office Libations toward national expansion, setting a new standard in workplace hospitality and industry innovation. In this episode of the SABM podcast, Scott chats with Claude about: Revolutionizing Office Hospitality: Blending technology, efficiency, and premium service to transform workplace perks. Thriving Through Uncertainty: Overcoming the loss of 95% of revenue and staff, making tough decisions, and rebuilding through resilience and innovation. Taking on Industry Giants: Competing with legacy providers by delivering smarter, tech-driven solutions. Fueling Fortune 500 Workplaces: Providing top-tier coffee, snacks, and drinks to leading companies. Scaling for Impact: Expanding into new markets and redefining the future of workplace amenities. Timestamps: 00:17 Reflecting on the Past: January 24th, 2020 01:13 Introduction to Office Libations 02:30 Impact of the Pandemic on Business 03:35 Surviving the Gauntlet: Strategies and Adaptations 08:16 Rebuilding and Innovating Post-Pandemic 14:11 Future Goals and Expansion Plans 23:51 Challenges and Opportunities Ahead Connect with Claude Burns: LinkedIn Email: claude@officelibations.com Website: https://officelibations.com/about-us/ If you found value in today's episode, don't keep it to yourself—share it with a colleague or friend who could benefit. And if you're a Service Academy graduate ready to elevate your business, we'd love for you to join our community and get started today. Make sure you never miss an episode—subscribe now and help support the show: Apple Podcasts Spotify Leave us a 5-star review! A special thank you to Claude Burns for joining me this week. Until next time! -Scott Mackes, USNA '01

Welcome to The Chrisman Commentary, your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.In today's episode, we look at MBAs thoughts on Fannie and Freddie conservatorship. Plus, Robbie sits down with Milo's Josip Rupena to discuss the latest happenings at the intersection of crypto and mortgage lending. And after yesterday's PPI report, he closes by going through the direction of mortgage interest rates.This week's podcast is sponsored by TransUnion. TransUnion offers thousands of B2B solutions designed to address the unique needs of mortgage lenders, especially for their identity-focused, data-driven mortgage insights and solutions. 

Fiddler is pioneering AI observability technology to help enterprises deploy trustworthy artificial intelligence. With $68 million in funding, Fiddler provides a "watchdog" platform that continuously monitors AI models, enabling companies to maximize ROI while minimizing risks. In a recent episode of Category Visionaries, I sat down with Krishna Gade, CEO and Founder of Fiddler, to discuss the critical importance of transparency in AI systems and how businesses can safely operationalize AI capabilities in an era where AI applications are rapidly proliferating across industries. Topics Discussed: The evolution of AI from classical machine learning to generative AI and agentic systems The transparency challenges associated with increasingly complex "black box" AI models How Fiddler's observability platform provides insights into AI model performance and trustworthiness The emergence of "AI observability" as a defined category in enterprise tech The tension between maximizing AI's business value while minimizing associated risks The ongoing transformation of enterprise software as AI becomes central to every application Major AI trends including decreasing model training costs and the rise of automation through AI agents //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co  

Jeannette discusses the phenomenon known as the "great CEO purge," highlighting the significant turnover of CEOs in the past year, particularly in the wake of the pandemic. With around 2,000 CEOs leaving their positions, including 375 from public companies, she looks at the importance of understanding the pressures and trends affecting leadership in today's business landscape. KEY TAKEAWAYS There has been a significant increase in CEO turnover, with around 2,000 CEOs leaving their positions in the last 12 months, indicating a growing trend in leadership changes across various industries. Understanding the pressures and trends affecting CEOs is crucial for both current leaders and aspiring executives. This knowledge can help individuals navigate their careers and contribute effectively to their organisations. The skills required for CEOs have evolved, particularly in the context of technology and market dynamics. Modern leaders need to be tech-savvy and adaptable to stay relevant in a rapidly changing business environment. There is an increasing trend of interim CEOs who are brought in to manage specific challenges or turnarounds within companies. This shift reflects a broader change in how leadership roles are structured and filled. BEST MOMENTS "Around about 2,000 CEOs left their positions... if we look within public companies, that was close to around about 375 CEOs that left their positions." "CEOs that did well during a more stable market are not the same kind of CEOs when businesses are flat." "The average tenure of any CEO in business is around about three years. It's not very long at all in order to make significant change." "Executive burnout, it's a very real phenomenon... there comes a point where sometimes a leader will have a revelation around there's more to life than just business." This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANT. Visit our new website https://brave-bold-brilliant.com/ - there you'll find a library of FREE resources and downloadable guides and e-books to help you along your journey. If you’d like to jump on a free mentoring session just DM Jeannette at info@brave-bold-brilliant.com. VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. CONTACT THE HOST Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant Podcast Description Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot

Planera is revolutionizing the construction industry by modernizing scheduling and planning tools that have remained largely unchanged for 25 years. With $19 million in funding, Planera is addressing a critical pain point for general contractors: the disconnect between powerful but complex master scheduling tools and the simplified, siloed tools used in the field. In this episode of Category Visionaries, we spoke with Nitin Bhandari, CEO and Co-Founder of Planera, about his journey building his third successful startup and how the company is creating a new category within construction technology. Topics Discussed: The evolution from powerful but complex scheduling tools to collaborative solutions How Planera identified general contractors as their primary customer segment The challenges of creating a product that's both powerful and easy to use Construction technology's growing prominence in the investment landscape The importance of aligning go-to-market strategies with customer behavior Planera's vision to transform scheduling from a compliance exercise to a central decision-making hub GTM Lessons For B2B Founders: Match your go-to-market approach to customer behavior: Nitin emphasized that your GTM strategy must align with how customers actually discover and adopt technology, not how you wish they would. As he explained, "You have to go to market the way your customers behave, not the way you want your company to be." For construction, this meant recognizing that traditional SaaS GTM approaches like paid marketing and product-led growth might not be effective. Identify the customer with the most pain or gain: When selecting your initial target market, focus on who has the most to lose if your solution doesn't exist. Planera targeted general contractors because they bear the most risk and financial consequences when scheduling goes wrong: "Who has the biggest pain or gain based on scheduling... who has the most to lose, most at risk if scheduling goes wrong." Make hard targeting choices early: Nitin noted that choosing which segment to focus on wasn't painful because they recognized it was mandatory, not optional. By acknowledging the necessity of market selection upfront, they could approach it as "an exercise of intellectual curiosity" rather than a difficult decision. Recognize when a false choice exists in the market: Planera identified that customers were forced to choose between powerful-but-complex tools or simple-but-limited solutions. As Nitin put it, "We're trying to take away that false choice of like powerful or easy. And we're trying to build something that's powerful and easy." Align marketing with product capabilities: Nitin's marketing philosophy centers on ensuring marketing "amplifies what the product can actually deliver" without causing market confusion. Their messaging focuses on collaborative scheduling for teams that are ready to democratize the process, which directly connects to their product's core differentiation. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co  

Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.Key Takeaways:(03:22) Why “corporate polycrisis” is a reality for many businesses.(06:02) The challenges of B2B search and discovery for vendors.(08:28) The era of generic B2B messaging is ending.(13:37) Supply chains are now more complex and interconnected.(15:41) How customs brokerage and freight forwarding are becoming more complex.(18:33) What DocUnlock does to automate customs clearance and reduce manual work.(23:37) AI is enabling compliance-heavy industries to scale efficiently.(27:50) AI thrives in workflows with clear, correct answers.(29:38) B2B digitization isn't killing sales — it's evolving it.(35:37) Why eCommerce teams should be involved in sales forecasting.(39:36) Regulatory changes create immediate demand for expert advice.(43:27) Some of the best tech insights come from under-the-radar sources.Resources Mentioned:Jack Moberger -https://www.linkedin.com/in/jmoberger/DocUnlock -https://www.linkedin.com/company/docunlock-ai/World Trade Organization -https://www.wto.org/"The Three-Body Problem" by Cixin Liu -https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

Kerry Rana is the Senior Director for Digital Marketing and Experience at ExtraHop, a cybersecurity company specializing in AI-based network intelligence. In this role, she built a robust digital marketing team that drove a $48 million opportunity pipeline, achieving a 3X return on investment. Prior to ExtraHop, Kerry served as Director of Bank Partnerships and Marketing Strategy at Bottomline Technologies, managing relationships with seven banks and developing targeted marketing campaigns. In this episode… Understanding the motivations behind complex B2B purchasing decisions can be the key to building a high-performing demand generation engine. So how can businesses apply psychological principles to optimize marketing and drive better results? According to Kerry Rana, a seasoned B2B marketing leader, the key lies in deeply understanding buyer behavior. She highlights that decision-making in B2B is driven by risk aversion, trust, and influence, making it crucial for marketers to create messaging that emotionally connects with their audience. By leveraging psychology, businesses can craft campaigns that trigger engagement and build credibility — critical factors in long sales cycles. She also emphasizes the power of A/B testing and real-time analytics to refine marketing efforts and enhance customer experiences. In this episode of the Revenue Engine Podcast, host Alex Gluz and Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop, discuss how psychology influences B2B buyer behavior and demand generation. Kerry shares insights on creating emotionally compelling messaging, structuring effective go-to-market strategies, and using data-driven decision-making to optimize engagement. She also talks about emerging trends in AI-driven personalization and what's next for B2B marketing leaders in 2025.

When it comes to B2B transactions, contracts are sacrosanct—both sides must honour them, no ifs or buts. Yet, before closing a deal, wise buyers always check the FAQs on a vendor's site to ensure they're making an informed decision. From the provider's perspective, addressing these FAQs in a clear, straightforward way builds trust and clears the path for a lasting business partnership. In this post, we'll look at key questions B2B customers often ask before putting pen to paper and illustrate them with practical, real-world examples. Let's start then. Listen to the full episode...

Welcome to the Rialto Marketing podcast. Today's episode is a Revenue Acceleration Series interview with seven-figure B2B business owners and their growth-minded executives who are actively trying to grow their business and get to the next level. We discuss the good, the bad, and the ugly so that you can learn from their experience.>>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

AI is changing so much about how we create content. So we thought we'd bring in the founders of a brand new tool for making rich, interactive 3D content using AI.We're talking with Co-Founders Charles Migos and Bharat Vasan.And together, we talk about how to make the most out of AI tools, including mocking up ideas, iterating quickly and taking risks.About our guests, Charles Migos and Bharat VasanCharles Migos is Co-Founder & CEO at Intangible. He has over 30 years of experience in the tech industry, specializing in UX and product design. He has previously worked for Microsoft and Apple. Prior to Intangible, Charles served as VP of Product Design at Unity Technologies, where he established a core design practice, principles and philosophy. He also founded a centralized design organization and drove double-digit NPS, CSAT, engagement KPIs and revenue improvement across their portfolio with product design efforts.Bharat Vasan is an experienced investor, executive and board member with 15+ years of leadership in technology. He has a strong track record as a founder and operator in multiple sectors:• Connected Sensors & Devices• Consumer Software and Media• Healthcare, Fitness & Wellness• IoT Sensors / Smart HomeBharat is currently a founder of Intangible.ai, which uses AI to build the world's simplest 3D storytelling tool for creators in games, film, web and XR.Prior to Intangible, Bharat was an investment partner at The Production Board, a $450M venture capital fund, where he built on his experience as an angel investor with a deep network of founders. He helped invest in and create value at businesses ranging from foundry/seed, all the way to growth/IPO. As COO for fund, he also helped the firm fundraise and navigate market cycles in 3 of the most volatile years in venture capital.Bharat also has a strong track record as a P&L operator for growth and early-stage companies, having led his businesses through multiple rounds of financing and acquisitions. Bharat has raised over $500m for his companies, with multiple exits (founded BASIS Science, acq. by Intel; President August Home, acq. by Assa Abloy; CEO of PAX Labs, achieved unicorn status).Bharat is an active public speaker and Board member for venture-backed startups, and nonprofits.What B2B Companies Can Learn From Intangible.ai:Mock up ideas. You can make effective prototypes of a content idea with AI. It lets you get your idea across without having to invest a lot of time or money in a first draft. Charles says, “A storyboard is probably the most important artifact in the process after the script itself. Why? Because it is very low fidelity, but there is very high bandwidth in what it communicates. So like, I as the cinematographer, the director, the set designer, the costume designer, the visual effects supervisor, whomever, looks at A 2D sketch and understands exactly what it means for them creatively. So that idea that you can work from very low or coarse levels of detail, but get to very high levels of detail over time in the way that the process requires is super important. And is as enabling for those film creators or game creators as it will be for these other use cases we hope to activate around live event and architecture, urban design, live event productions and theater and all of that good stuff.”Iterate quickly. Something not quite right with the first version? Iterate quickly using AI. It can even give you multiple drafts or versions of the same idea. Bharat says, ” If you're trying to do a Pixar movie or a documentary, or you're trying to make an interactive game, that's the stuff that feels harder. And it feels like AI can simplify some of that. I can give you a first draft, I can give you a second draft, and I can do it in real time.” Take risks. Because you're not having to spend too much time or money mocking up your ideas with AI, it allows you to take some risks. Get really wild and see how far your ideas can take you. Bharat says, ”One thing that's happened to businesses because budgets have gotten so big, everyone's super risk averse, so you get more lookalike content. And one reason you don't see great content on channels like we used to, or the box offices, because, you know, when your budget is that large, you can't afford to take a lot of creative risks.  So one reason we started the company where we are is if we can make that beginning process easy, if it's easier for Netflix to review more pitches, if it's easier for them to get a better scent, maybe they start taking more diverse bets.”Quotes*” When we found ourselves in this moment around generative AI, I knew that the time had come. Like we could apply generative AI in a way that was designed for creatives to do their best work ever. And I'm an ardent believer that creativity is a team sport.” - Charles Migos*” There's a lot of anxiety about, is AI gonna take over jobs? What is it gonna do to the creative industry? I see it slightly differently. I see it as a way to revert back to the original joy.” - Bharat Vasan*” Those people who feel somewhat threatened by the technological advance, we want to re-weaponize them so that they have more tools and skills that they can employ in different ways to ensure that bright, creative minds are in charge of the content that we enjoy as lovers of the space and consumers of that content.” - Charles Migos*” If you're trying to do a Pixar movie or a documentary, or you're trying to make an interactive game, that's the stuff that feels harder. And it feels like AI can simplify some of that. I can give you a first draft, I can give you a second draft, and I can do it in real time. But the agency that people feel when they're able to do that in real time is really, really powerful. And they share that with other people, other people give them feedback. At least when I build stuff, that gives me energy. I made something as a kid, you know, with my little Lego bricks. I shared it with my friends. They go, ‘That's really cool.' They want to build it with me. That's the fun part about being in this business.” - Bharat Vasan*”Now that AI has come along, we feel like that's the last unconquered thing. You can set up a 3D set, you can figure out how to film it before you spend a dollar on production. And then people know what it looks like, feels like, when you're pitching that to a client, to a movie studio, they get a sense of what that's like as well. And so everyone gets more confidence on the creative project before going into production. And one of the things that's broken about the business is everyone has to place that bet in millions and millions of dollars without knowing what's going to come out of it at the end of the day. And often it might not even be a storyboard, it might just be a script or a blurb. And then you're just hoping and praying that someone's going to do something good with it.” - Bharat Vasan*”A storyboard is probably the most important artifact in the process after the script itself. Why? Because it is very low fidelity, but there is very high bandwidth in what it communicates. So like, I as the cinematographer, the director, the set designer, the costume designer, the visual effects supervisor, whomever, looks at A 2D sketch and understands exactly what it means for them creatively. So that idea that you can work from very low or coarse levels of detail, but get to very high levels of detail over time in the way that the process requires is super important. And is as enabling for those film creators or game creators as it will be for these other use cases we hope to activate around live event and architecture, urban design, live event productions and theater and all of that good stuff.” - Charles Migos*”One thing that's happened to businesses because budgets have gotten so big, everyone's super risk averse, so you get more lookalike content. And one reason you don't see great content on channels like we used to, or the box offices, because, you know, when your budget is that large, you can't afford to take a lot of creative risks.  So one reason we started the company where we are is if we can make that beginning process easy, if it's easier for Netflix to review more pitches, if it's easier for them to get a better scent, maybe they start taking more diverse bets.” - Bharat VasanTime Stamps[00:55] Meet Intangible.ai Co-founders Charles Migos and Bharat Vasan[01:34] Charles' Early Inspirations[03:26] Bharat's Journey and Inspirations[04:26] Founding Intangible AI[04:30] The Vision Behind Intangible AI[05:59] Challenges in the Creative Industry[09:38] The Role of AI in Creativity[20:42] User Experience and Design Thinking[26:01] The Complexity and Fear of AI in Creativity[27:53] Supporting Creative Intent with AI[29:06] Generative AI and the Future of Content Creation[30:33] Revolutionizing B2B Marketing with AI[36:07] The Role of Taste in Creative AI Tools[42:14] Simplifying the Creative Process[46:44] Empowering Original Ideas and Risk-Taking[51:19] Final Thoughts and Closing RemarksLinksConnect with Bharat and Charles on LinkedInLearn more about Intangible.aiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

If you have ever tried to rollover a 401(k) from a previous job you know what a painful process that can be. Another big problem with 401(k)s is that many people will move jobs and ultimately forget about their old 401(k). Both of these problems are hurting people trying to maximize their wealth in retirement. Enter Capitalize.My next guest on the Fintech One-on-One podcast is Gaurav Sharma, the CEO and Founder of Capitalize. His company solves both problems: they make it much easier to do a rollover and they help find any old 401(k)s that have been forgotten about. And in doing so, they are helping Americans have a more prosperous retirement.In this podcast you will learn:How Gaurav came to be in this country.Why he became fascinated by the retirement market.The total number and amount of forgotten 401k accounts.How Capitalize helps individuals transfer retirement accounts.The regulatory hurdles that Capitalize has to deal with.How and why they pivoted from direct-to-consumer to B2B.What the consumer experience looks like at Capitalize's partners.How they manage the different points of friction in this rollover process.How working with the legacy asset managers is different than the fintechs.The typical amount of money they move in a rollover.How they are going to be working with RIAs.How Capitalize makes money.The scale they are at today.How Gaurav thinks about the retirement landscape and the role Capitalize can play.Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes

In this week's episode of You Don't Know What You Don't Know, Kamal sits down with Chuan Liu, the creator of Levels of Grandeur, to discuss her remarkable journey from childhood immigration to the United States to navigating the trials of entrepreneurship in the midst of the COVID-19 pandemic.Chuan opens up about the birth of her syrup business and how the desire to create something meaningful with her brother kept her pushing through the most challenging times. Despite the difficult circumstances of the pandemic, Chuan worked harder than ever before, illustrating the drive and resilience that is crucial in entrepreneurship.Family support is a theme that runs throughout Chuan's story. She emphasizes the importance of having a solid support system and how her family's involvement was pivotal in helping her grow her business. From there, Chuan shares how the unexpected exposure from reality TV helped elevate her brand and opened up new doors for her business.Throughout the conversation, Chuan reflects on the power of community and how integral it is to both personal and business growth. She also shares the important lessons she's learned from her entrepreneurial journey, particularly from the classic book The Giving Tree, which taught her the value of unconditional love and nurturing relationships.As she looks back, Chuan also touches on the challenges of transitioning from B2B to B2C and the strategic planning that came with that shift. Her story is a testament to the immigrant experience in America and the continuous learning process that comes with entrepreneurship, complete with its ups and downs.Key Takeaways from this Episode:Family support is a foundation of entrepreneurial success.Reality TV can be an unexpected catalyst for brand growth.The Giving Tree teaches valuable lessons about love and relationships.Entrepreneurship is a journey of constant learning and adaptation.Chuan's experiences embody the challenges and rewards of being an immigrant entrepreneur in the U.S.Tune in to this inspiring episode for insights on building a meaningful business and embracing personal growth through every challenge life throws your way!Follow Chaun here:https://www.instagram.com/liuserville/https://www.levelsofgrandeur.com/Follow the show here:https://www.instagram.com/sublimekamal/https://www.instagram.com/sublimedoughnuts/This show is brought to you by The Hopecast Networkhttps://www.instagram.com/hopecastnetwork/

Most B2B content today feels generic: AI-generated fluff, generic SEO blog posts, and bland corporate jargon no one reads. Meanwhile, the brands that stand out—the ones people want to engage with—are playing a different game. So what's their secret?In this episode, we sit down with Jenny Thai, Head of Content at Vanta, to dig into how to build a winning brand through content. Drawing from her experience in crafting compelling brand narratives, leading content teams, and leveraging expert-driven content, Jenny unpacks how to create content that captures attention, resonates with people, and drives demand. We're diving deep into:What it takes to evolve a content strategy to move up-market.Why brand awareness drives revenue.What's legit in AI-generated content, what's overblown, and how to use it without losing your brand's soul.The rising power of expert-led content—and why if you're not embracing it, you're already behind.And much more. 

Welcome to The Chrisman Commentary, your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.In today's episode, we look at lending lawsuits for residential and commercial lending. Plus, Robbie sits down with TRAiNED's Jonathan Freed to talk about what problems AI can solve in mortgage lending and how successful lenders are embracing it. And after yesterday's CPI report, he closes by going through today's PPI inflation figures.This week's podcast is sponsored by TransUnion. TransUnion offers thousands of B2B solutions designed to address the unique needs of mortgage lenders, especially for their identity-focused, data-driven mortgage insights and solutions. 

On this episode of Tank Talks, Matt Cohen sits down with Daniel Saks, co-founder of AppDirect and now CEO & co-founder of Landbase, to explore the explosive rise of AI-powered go-to-market strategies. Fresh off a $12.5M seed round, Daniel reveals how Agentic AI is transforming B2B sales and marketing, the key lessons he learned from scaling AppDirect, and what it really takes to build a category-defining company.* What does it take to build a billion-dollar SaaS company?* How is AI reshaping the future of sales and marketing?* Why do some entrepreneurs thrive while others struggle to scale?The Rise of AI in Sales & Marketing (00:02:00)* How Landbase is redefining B2B sales with Agentic AI* Why traditional lead generation is broken—and how AI is fixing it* The difference between generative AI vs. Agentic AI and why it mattersScaling a Unicorn: AppDirect's Journey & Hard Lessons (00:07:00)* The seven-year journey to profitability at AppDirect* Why AppDirect's first major partnership almost failed—and how they pivoted* How Daniel landed multi-million-dollar contracts with Deutsche Telekom, AT&T, and SoftBankWhat Founders Get Wrong About Go-To-Market Strategies (00:15:00)* The biggest mistakes startups make when scaling sales* Why trust and relationship-building are the ultimate growth levers* How AI is eliminating time-wasting manual processes for sales teamsThe Future of AI & Business: What's Next? (00:25:00)* Why AI-powered tools will reclaim 70-80% of sales teams' time* How agentic AI can simulate human sales reps and optimize campaigns in real time* The 100x efficiency gain Landbase customers are already seeingDaniel's Advice for Founders & Leaders (00:40:00)* Why the best founders have an insane vision—plus the ability to adapt* How Daniel structured his multi-year transition plan out of AppDirect* Why success is about falling in love with the problem—not the solutionAs AI rapidly reshapes sales and marketing, businesses stand at a crossroads—adapt or be left behind. Daniel Saks and Landbase are proving that Agentic AI isn't just the future—it's already here, transforming how companies generate leads, build trust, and drive revenue. Will sales teams embrace AI as their most powerful ally, or will they struggle to keep up in an era where machines work smarter, not just harder?Connect with Daniel Saks:LinkedIn: https://www.linkedin.com/in/danielsaksVisit the Landbase website: https://www.landbase.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews.From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content.Find out:The ideal interview length (and why anything over an hour is a risk)How often to run expert interviews and how to fit them into your content workflowThe biggest mistakes marketing teams make when interviewing experts – and how to avoid themWhy a relaxed, conversational approach leads to better expert interviews than a rigid Q&AHow expert interviews fit into your wider content strategyImportant links & mentions:The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can't Create https://www.content10x.com/323/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

For those wanting to master the art of email marketing, this one is for you. Host Carol Schultz calls on expert Jovan Shojlevski to answer your most common questions when it comes to sending cold emails. They dive into common mistakes companies make, such as sending bulk emails from a single domain. He shares how to make messages feel more personalized and relevant, highlighting the importance of targeting the right audience. Through their discussion, they explore best practices in crafting effective subject lines and how to approach finding a legitimate lead generation service. This episode is a must-listen for founders and small business owners—both B2B and B2C-- looking to refine their outreach strategies.Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and YouTube.Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.Dave, Stephanie, and Kristina cover:The key metrics to track to prove event ROI in 2025How to get executive and stakeholder buy-in for your event strategyWhat's working in B2B events right now (and what's not)How to follow up post-event to drive engagement and pipelineTimestamps(00:00) - – Intro to Stephanie and Kristina (03:34) - – Why events are making a big comeback in B2B marketing (07:01) - – The biggest mistakes marketers make when planning events (09:49) - – How to align your event strategy with business goals (12:34) - – The key metrics to track for proving event ROI (15:46) - – How to get buy-in from executives and key stakeholders (18:59) - – What's working right now in B2B events (and what's not) (23:15) - – The role of micro-events, VIP dinners, and executive meetups (27:47) - – Sponsoring vs. hosting your own event — how to decide (32:07) - – The importance of post-event follow-up and engagement (35:49) - – Virtual events: lessons learned and how they fit into 2025 strategies (39:42) - – Live Q&A: Expert answers to audience event strategy questions (45:07) - – Final takeaways on making B2B events worth the investment Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us a textIn this episode of Mastering Modern Selling, hosts Brandon Lee and Carson Heady are joined by special guest Anthony Iannarino to explore how to successfully navigate the changing B2B sales landscape. They discuss why traditional outreach methods are failing, how buyers' expectations have shifted, and what sales professionals must do to build real connections that drive results.1. The Evolution of the Buyer's JourneyBuyers no longer rely on salespeople for information; they are well-researched before engaging.Salespeople must focus on building unique relationships and offering value that cannot be easily found online.2. Why Cold Outreach is Becoming IneffectiveTraditional cold calls and mass email outreach are becoming less effective because buyers are overwhelmed with unsolicited messages.Instead of pitch-based messaging, sales professionals should prioritize relationship-building through social selling and thought leadership.3. The Power of Personal Branding and Social SellingPosting relevant content and engaging on LinkedIn can help salespeople build credibility and stay top of mind with prospects.A well-placed social media post, personal story, or insightful comment can open doors that traditional cold outreach cannot.4. Creating Strategic Value in Sales ConversationsThe best salespeople create value by deeply understanding the buyer's business and offering insights, rather than focusing on their own company's strengths.The "Four Levels of Value in Sales" framework suggests that sellers should move beyond product features and focus on delivering strategic outcomes.5. How to Crack the Code of Modern B2B SalesStop Selling, Start Helping: Salespeople should focus on facilitating the buyer's decision-making process rather than forcing a sale.Introduce and Connect Decision-Makers: Providing introductions to key players within and outside the buyer's industry builds trust and influence.Use Insights to Guide Buyers: Rather than pitching, sales professionals should bring valuable insights to the table, showing buyers what they might be missing.Adapt to Buyer Behavior: By leveraging social selling, community engagement, and digital platforms, salespeople can meet buyers where they are rather than forcing outdated outreach methods.The key to modern B2B sales lies in adapting to the way buyers make decisions today. The old-school approach of persistent cold calling and aggressive pitching is losing its effectiveness. Instead, success comes from creating meaningful connections, understanding what truly matters to buyers, and positioning oneself as a valuable resource. By focusing on trust, insights, and strategic collaboration, sales professionals can crack the code of modern selling and build long-term relationships that Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

If there's something we all love, it's to root for david beating goliath.And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.Naturally, we asked Marty to share their playbook.(00:00) - Introduction (01:17) - The Motivation Behind Building Pylon (01:52) - The Journey to Becoming A-List (02:19) - Board Games and Strategic Thinking (04:16) - Targeting a Massive Market (09:46) - Building the First Product (11:42) - Competing with Giants (18:59) - Product Development and Marketing Strategies (26:35) - Embracing a Heavy Debate Culture (29:24) - Leveraging LinkedIn for Business Growth (38:22) - Scaling Sales and Hiring Strategies (42:31) - Navigating AI in Customer Support (47:59) - Reflecting on Business Learnings and Future Plans Never miss a new episode, join our newsletter on revenueformula.substack.com

Every business person, professional and salesperson sooner or later experiences slow times.  How we use them can make a lifetime of difference.  Let's drill deeply into this with two proven strategies for utilizing slow times.  ********************************************************************** Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Subscribe to Dave's Newsletters Check out the website The Good Book on Business Download Kahles Kalculation of Sales Productivity here.  

Show Notes – Witnesses Podcast ft. Michael Buzinski   Guest: Michael Buzinski Host: Amb. Elisha Episode Title: Mastering Digital Marketing & Business Growth   Episode Overview: In this insightful episode of Witnesses, I sit down with the incredible Michael Buzinski, a digital marketing expert with nearly two decades of experience.   Michael has built a multi-million-dollar creative agency and now helps B2B service-based businesses scale effectively.   His journey from musician to Air Force veteran to successful entrepreneur is packed with wisdom, and today, he's here to share his expertise with you!   What You'll Learn in This Episode:   ✅ The Biggest Digital Marketing Mistake Entrepreneurs Make – Why most businesses waste money on ads too soon. ✅ Scaling vs. Growing – The crucial difference and how to do it right. ✅ SEO vs. Social Media – Which is better for website traffic? ✅ The Best Social Media Platform for Business Growth – Is LinkedIn really the king of B2B marketing? ✅ How to Attract the Right Audience – The key to driving high-quality leads to your business.   About Michael Buzinski:   Michael is the CEO of Buzzworthy Integrated Marketing, a company dedicated to helping B2B service-based businesses grow through strategic marketing.   With 20 years of experience in media production and digital marketing, he's a master at helping businesses create sustainable success.   Key Takeaways:  

Kathy Dunlay is a business leader in the technology sector, serving as Founder and CEO at New England Sales & Marketing. With 35 years of experience and an immigrant family background that shaped her work ethic, she has built a successful consultancy serving over 120 B2B technology companies while maintaining control over her time and honoring her family's legacy.In this thought-provoking episode, Kathy shares her journey of balancing ambition with personal fulfillment. She offers valuable insights on:How her Albanian immigrant family's 100-year vision influenced her career choicesWhy working hard can be fulfilling when aligned with your personal valuesHow surrounding yourself with the right people indicates you're on the right pathKathy's story demonstrates how ambitious professionals can achieve career success and flexibility without apologizing for their dedication to work or sacrificing their authentic definition of fulfillment.

Outsourcing podcast Get the full show notes for this outsourcing podcast here: outsourceaccelerator.cm/530   Bricoleur Technologies In this week's episode of the Outsource Accelerator Podcast, Derek catches up with Wayne Macartney. Wayne is the Managing Director and President of Bricoleur Technologies, as well as Bricoleur People.  They discuss the complementary nature of professional tech services with people solutions and the onset of new AI technologies in the staffing industry.    References: Website: http://www.bricoleurtech.com               http://www.bricoleurpeople.com.au LinkedIn: https://www.linkedin.com/in/wayne-macartney/ Email: wayne@bricoleurtech.com Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry   About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access the most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach mean that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.

Katka Šimková je skúsená podnikateľka, zakladateľka prvej obchodnej agentúry na Slovensku Deal Factory, ktorá pomohla stovkám firiem so sales stratégiami. Stála pri zrode startupu Staffino, ktorý dnes funguje na medzinárodnej úrovni, a dostala sa aj do výberu Forbes 30 pod 30. Pochopila, že obchodníci sú skvelí v predaji, ale katastrofálni vo vypĺňaní CRM systémov. Preto prišla s proejktom Close Rocket, ktorý mení pravidlá hry v B2B sales.  V tejto epizóde sa dozviete, prečo tradičné CRM systémy nefungujú, ako sa dá obchod riadiť inak a prečo je dôležité počúvať skutočné potreby trhu. 

Tammy Zollner, Senior Director of Corporate Communications at RPM International, shares her journey of transforming internal communications and fostering a culture of engagement and understanding among a diverse workforce, especially during the Covid-19 pandemic. She outlines the process of centralizing RPM's communications, transitioning from a company where many weren't even aware of the parent organization, to one with a connected culture. Tammy emphasizes the importance of understanding the audience and tailoring communications to ensure the workforce is informed and aligned with the company's overarching goals. She shares strategies her team has implemented, including leveraging AI tools to ensure effective communication among thousands of associates worldwide. About the Guest Tammy Zollner is senior director – corporate communications of RPM International Inc. She oversees internal and external communications, including employee communications, corporate branding, media relations, and social media. Tammy leads a team of communications professionals who create content that enhances RPM's reputation and strengthens relationships with key stakeholders. She has been with the company for over two decades in various operational and management roles. RPM owns subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. Among its leading brands are Rust-Oleum, DAP and Zinsser. The company is publicly traded on the New York Stock Exchange, ranked on the Fortune 500 and employs 17,200 individuals worldwide.Brad Kostka is president of Roopco, a strategic marketing and PR agency for B2B companies seeking to amplify their communications. The firm specializes in crafting and disseminating compelling content that drives measurable business impact. For nearly three decades, Brad has provided strategic communication counsel to organizations ranging from local startups to global, publicly traded corporations.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app,

Join CEO Werner Becher and CFO David Kenyon as they break down the key highlights and takeaways from Kambi's Q4 2024 Report, including:✅ A deep dive into Kambi's Q4 results✅ The financial outlook for 2025✅ How Kambi is embracing the potential of AI✅ Our long-term growth strategy and the key foundations driving itThis episode was recorded on Wednesday 12 March 2025.

Voyager autrement et réduire son empreinte carbone, c'est possible ?

Pierre Herubel, expert Growth B2B (avec une audience de +130k sur Linkedin) vous explique pourquoi votre messaging ne convertit pas (et comment l'améliorer). On décrypte les erreurs les plus courantes et les pièges à éviter :

How “Janusz” is meeting solana degens where they're at and getting them to stack more sats (and increase Bitcoin's privacy?)You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comJanusz is meeting Solana degens where they're at by building a product that helps them stack bitcoin during their regular Solana use. “Lemon Drop” is the first product release in Janusz's recent Bitcoin pivot and builds towards his bigger goal: increasing Bitcoin privacy through increasing Bitcoin's anonymity set. Also: activating a Bitcoin soft fork?Notes:• How Lemon Drop works• Privacy on Bitcoin• Open Source vs Product focused development• A soft fork activation?Check out our Bitcoin scaling conference! Visit opnext.dev to learn more.Timestamps:00:00 Start01:02 Anon payments03:17 Pivot on Layers project05:39 Lemondrop10:13 Inspiration12:45 Arch Network13:17 Building the team16:52 Wrapped BTC20:36 Bitcoin Layers project25:51 Soft fork activation client32:26 Advocating for specific covenants37:11 Privacy projects42:43 Privacy adoption-

Noa Eshed is Co-founder and General Manager of Bold Digital Architects, an award-winning growth marketing agency specializing in B2B tech startups. She co-hosts the Real Life Superpowers podcast, ranked among the top 10% globally, where she interviews top performers from various industries. A journalist and certified lawyer, Noa previously co-founded and distributed Israel's only national magazine for students. She is also the author of The Smart Marketer's Guide to Google Adwords, an Amazon number-one bestseller. In this episode… Growing a B2B tech startup is challenging, especially in a crowded market where trust plays a crucial role in driving conversions. Traditional advertising often falls short, leaving startups struggling to establish credibility and connect with their ideal customers. So, how can early-stage companies position themselves as industry leaders and build trust that fuels long-term growth? Noa Eshed, a digital marketing expert and co-founder of a growth agency, emphasizes that trust is the most valuable currency in B2B marketing. She explains that startups should focus on content-driven strategies, positioning their founders and brand as thought leaders through educational material instead of direct sales tactics. Noa highlights the shift from outdated practices like gated content and linear funnels, advocating for consistent, value-driven engagement. She also shares insights on leveraging partnerships, securing strategic collaborations, and using bold networking techniques — like approaching keynote speakers directly — to build meaningful relationships that drive business growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Noa Eshed, Co-founder of Bold Digital Architects, about how B2B tech startups can scale through trust. Noa explains why traditional marketing tactics often fail in B2B and shares her approach to positioning brands as category leaders. She also discusses the role of networking in business success, the evolution of inbound marketing, and how startups can use content to establish credibility and build lasting customer relationships.

As an agency owner, it's easy to focus on lead generation and ignore what happens after someone enters your funnel. But neglecting the middle of the funnel could be the biggest mistake that's costing you clients. Brandi Starr, COO at Tegrita and host of the Revenue Rehab podcast, joins us this week to share how agencies can fix this common gap and build stronger sales pipelines.With over 20 years of experience working with B2B companies, Brandi shares how agencies can better align sales and marketing, optimize their client journey, and finally stop losing prospects in the middle of the funnel.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Brandi Starr shares insights on the role of middle-of-funnel marketing, how to define “sales-ready” leads, and why so many agencies struggle to move prospects from interest to action. She also explains what CMOs are really looking for when working with agency partners. Brandi is the COO at Tegrita, a consultancy that helps companies unlock the power of email marketing, and she's been named one of the Top 50 Women in MarTech. She also hosts the Revenue Rehab podcast, where she explores the tough conversations marketing leaders need to have.In This Episode, Dan and Brandi Discuss:The middle-of-funnel mistake that's costing agencies clients — and how to fix itWhy agencies struggle to move leads from interest to sale — and how to change thatWhat CMOs and marketing leaders really want from agencies todayHow to align sales and marketing around a true "sales-ready" definitionWhy focusing only on lead generation isn't enough — and how to build trust that closes dealsThank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast — and let me know your key takeaways!CONNECT WITH BRANDI STARR:LinkedInTegritaRevenue Rehab CONNECT WITH DAN ENGLANDER:LinkedInSales Schema Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

This week, Sasha Orloff is joined by Ankur Dahiya, CEO and founder of Fifteenth, a B2B fintech startup using AI to modernize the tax industry, as they discuss his journey from navigating complex stock options at Flexport to transforming CPA services, the challenges of scaling a tax-focused business, the role of AI in automating tax processes, and his vision for more efficient, accessible tax advisory following a successful funding round. -- SPONSORS: Notion Boost your startup with Notion—the ultimate connected workspace trusted by thousands worldwide! From engineering specs to onboarding and fundraising, Notion keeps your team organized and efficient. For a limited time, get 6 months of Notion AI FREE to supercharge your workflow. Claim your offer now at https://notion.com/startups/puzzle Puzzle

Today on the show, we have Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners. G has helped scale some of the fastest-growing B2B companies, including Ramp, Retool, Vercel, Reddit, and more.In this episode, we dive deep into how AI is fundamentally changing growth strategies, making outbound sales more efficient, and reshaping how companies think about customer acquisition. G shares why the economics of marketing are shifting rapidly, how AI-generated content and ads are unlocking new opportunities in B2B, and why traditional sales roles may soon become obsolete.We also discuss the death of outdated marketing channels, why direct mail is making a surprising comeback, and how G's team is leveraging AI-driven personalization at scale to drive record-breaking engagement.Mentioned ResourcesLinkedInHypergrowth PartnersRampRedditWaterfallClearbitRB2BKickFireAlbacrossClayChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to creating his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all. Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in core technologies like Apex and Lightning Web Components is crucial for developers. Finally, tune in for an inside look at how Saltbox is innovating the hiring and training landscape in the specialized realm of Salesforce B2B commerce. From cross-training Salesforce professionals to fostering talent with our educational initiatives in Mexico, we're turning fresh faces into seasoned experts. Show Highlights: Differences between B2B, B2C, and D2C commerce and insights into the Salesforce product landscape. Saltbox's approach to hiring and training in the specialized field of Salesforce B2B commerce. The process and experience of creating and balancing content for the Salesforce community through the Salesforce Mojo podcast. The significance of community engagement and support for professional growth within the Salesforce ecosystem. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin: https://www.linkedin.com/in/shanesmyth8/ Github: https://github.com/commerce-codeitforward/ Salesforce Mojo Youtube: https://www.youtube.com/playlist?list=PLtRpZp9v7Mz54_vDYdnFckLzLojlAoth7 Salesforce Ben articles: https://www.salesforceben.com/author/shane-smyth/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Corey Frank and Chris Beall are taking cold-calling to places it's never been before. What happens when you combine the precision of a golf swing with the art of a sales conversation? Our guests Gerry Hill from ConnectAndSell and Josh Smith from CRO Connected decided to find out by creating what might be the world's first golf course cold-calling championship. Armed with ConnectAndSell's mobile app, headsets, and a film crew, these brave souls tackled both fairways and prospect objections simultaneously, creating what Chris Beall calls 'beautiful lunacy.' Whether you're a sales leader looking for innovative ways to engage your team or just someone who appreciates the hustle of trying something absurdly difficult, this episode showcases what happens when you take your craft seriously enough to have fun with it. Imagine the gentle rustling of golf course trees in the background, and join Corey and Chris for a conversation about breaking the mundane mold of B2B sales while navigating literal and metaphorical sand traps.

Journey founder and CEO Stephen Sokoler appeared on Fund/Build/Scale in June 2024 to talk about how his startup pivoted from B2C meditation services to a B2B mental health platform, along with what that shift revealed about selling to enterprise clients. He breaks down the challenges of high customer acquisition costs, the trade-offs of venture capital, and the key lessons founders should know before making a major business model shift. RUNTIME 38:28   EPISODE BREAKDOWN (2:20) Why Stephen decided to found Journey — identifying the need for accessible mental health solutions. (5:07) “We probably had five or six different products that worked and didn't work until we got to where we are today.” Lessons from early iterations and failures. (7:32) Pivoting to B2B “was definitely a safer bet than to continue doing consumer, which just seemed like a dead end.” (9:26) Landing early customers like Warby Parker — how this helped de-risk Journey for enterprise clients. (11:37) Why he sought out venture capital in the company's early days — and what he learned from the process. (13:56) Knowing what he knows now, would he still have pursued VC? (17:11) Reaching product-market fit “changes the fundamentals of the business significantly.” (19:00) “One of our core pillars is that it's a global offering rooted in diversity and inclusion.” (23:17) We think it's really important to make mental health part of the fabric of working at a company, versus a random benefit.” (25:17) The three key data points Journey tracks to measure impact and effectiveness. (28:25) “You can decide: Do you want it to be a lifestyle business? Do you want it to be a unicorn?” (31:49) Work-life balance vs. work-life integration — “I don't like the term ‘work-life balance,' because then it feels like something's always kind of out of whack.” (34:29) How Stephen has learned to manage the mental toll of entrepreneurship. (37:25) “Not every business should be a venture-backed business.” Key insights on whether VC is the right path. LINKS Stephen Sokoler Journey   SUBSCRIBE  

Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule  ====================================================== RESOURCES  https://www.integritysq.com https://www.halotalks.com https://www.thehaloacademy.com  =================================================== ABOUT YOUR INSTRUCTOR  Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.  Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)  ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Welcome to The Chrisman Commentary, your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.In today's episode, we look at how mortgage lending and politics are intertwined. Plus, Robbie sits down with TransUnion's Satyan Merchant to talk about how data and analytics are transforming the mortgage industry, from leveraging credit and alternative data to improving targeting, personalization, and marketing innovation. And he closes by going through the latest CPI inflation figures.This week's podcast is sponsored by TransUnion. TransUnion offers thousands of B2B solutions designed to address the unique needs of mortgage lenders, especially for their identity-focused, data-driven mortgage insights and solutions. 

In this episode of "ThinkFuture,", Chris teams up with Owain to unpack the future of learning. Owain then dives into edyou.com, a 24/7 AI-powered education platform that's all about personalized learning, test prep, and even professional certifications. It's got a dual gig going—helping schools (B2B) and reaching learners directly (D2C), no matter their age or vibe. What sets it apart? It's not just about hitting the books; it's got social-emotional learning and wellness baked in for a full-on tailored experience. We chat about how it's shaking up the old-school classroom scene—not to ditch teachers, but to give them and students a turbo boost. Owain breaks down the AI angle, stressing human oversight to keep it legit and dodge plagiarism pitfalls. We wrap up dreaming big about the next decade—think hyper-personalized education, remote learning on steroids, and maybe even brain-computer hookups. ---Connect with Owain: https://www.linkedin.com/in/owain-yeoman-660a412b3/The First Future Planner: Record First, Action Later: https://foremark.usBe A Better YOU with AI: Join The Community: ⁠https://10xyou.us⁠Get AIDAILY every weekday. ⁠https://aidaily.us⁠My blog: ⁠https://thinkfuture.com

In episode 109 of the Growth Hub Podcast, we're joined by Chris Silvestri, Founder of Conversion Alchemy. He's been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brand craft messages that resonate with their audience. We cover: - Why (too) many companies need help with messaging - The importance of empathizing with customers - The unique framework Chris uses to understand one's audience better - How to use AI in your messaging work - How often should you revisit your messaging - And a bunch of other things you'll want to hear and bring home with you. ❤️ Don't forget to subscribe ❤️ About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: @thegrowthhub

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In this episode of Expert In You, Ann Carden sits down with Ben Kniffen to discuss the evolving landscape of online networking post-COVID and the common pitfalls in paid advertising. Ben, from LinkedSelling, shares expert insights on the power of branding and storytelling in marketing, shedding light on the differences between B2B and B2C strategies and how to overcome skepticism in the sales process. The conversation also explores how to align sales with marketing funnels, the impact of AI tools like ChatGPT on advertising, and the challenges of omnichannel marketing. Ben offers a behind-the-scenes look at LinkedSelling's future goals and provides actionable strategies to enhance your marketing efforts.

This podcast interview focuses on transforming how B2B companies leverage customer interactions for growth. My guest is Krishna Raj Raja, CEO of SupportLogic.  From his early days as one of VMware's first support engineers, Krishna discovered something the industry had missed - the most valuable customer insights were being lost in departmental silos. Yet instead of accepting conventional solutions, he chose to build something the market initially rejected but customers immediately embraced. This inspired me, and hence I invited Krishna to my podcast. We explore the counterintuitive approach of building a B2B software company by deliberately ignoring what investors and the market considered essential. His journey reveals how challenging established industry assumptions can uncover massive business opportunities that others miss, while creating natural barriers to competition through a unique product philosophy. Here is a quote that captures one of Krishna's most striking business lessons:  "If customers are excited and investors are not seeing it, this is the right opportunity to go after, because this is an opportunity they're not going to fund."  By listening to this podcast you will learn: How to identify massive market opportunities in the disconnect between investor skepticism and customer excitement Why focusing on six wildly successful customers yields better results than chasing rapid-scale When deliberately ignoring industry "must-haves" creates stronger market positioning How to turn early customer enthusiasm into effortless enterprise sales For more information about the guest from this week:  Krishna Raj Raja  Website: supportlogic.com  Book: supportexperience.ai Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast Summary: Megan Shulby on Post-Launch Product ManagementIntroduction & Megan's Background01:24 - 02:01 – Megan Shulby is introduced; she and John connected via LinkedIn due to her content on underrated product management topics.02:01 - 04:39 – Megan shares her journey from Hollywood entertainment (e.g., The Biggest Loser) to digital marketing, leading to product management. She pursued graduate studies in Information Systems and Marketing to gain technical expertise.04:40 - 05:47 – She discusses how her media background, especially storytelling, plays a role in product management by aligning teams and ensuring a human-centered approach.05:48 - 08:59 – Megan emphasizes the importance of balancing technical and interpersonal skills in product management. While technical foundations are necessary, storytelling is key in aligning stakeholders, engineering, and sales.09:00 - 11:37 – Discussion on the differences between film production and software development, highlighting the lack of post-launch iteration in film versus continuous improvement in software.11:38 - 13:51 – John and Megan discuss how B2B product teams can adopt a controlled introduction approach similar to film test screenings, mitigating reputational risk through phased rollouts.13:52 - 16:24 – Megan explains why post-launch is critical, yet often overlooked. Many PMs shift focus to new features rather than optimizing existing ones.16:25 - 17:22 – Importance of tracking feature success post-launch, ensuring shipped products meet their intended impact.17:23 - 19:46 – Key elements of post-launch management: stakeholder alignment (sales, customer support, finance), defining success metrics, and monitoring usage.19:47 - 22:32 – Importance of measurement and data tracking, with a focus on ensuring product success metrics are defined pre-launch and monitored post-launch.22:33 - 25:49 – Challenges in data collection, particularly in "digital adaptive" businesses transitioning from legacy systems, making it difficult to track clear success indicators.25:50 - End – Key lesson: Not all businesses have perfect data, and product managers must work with what's available, making informed correlations where necessary.Connect with Megan on LinkedInJoin us on Path2Product to gain hands-on product management experience and build a PM Portfolio to land your first PM job!