Podcasts about B2B

Meet our guest, https://www.linkedin.com/in/sarahstapleton/ (Sarah Stapleton), an account strategist in marketing for life sciences and medical clients. Sarah is a marketing professional with experience in traditional and digital B2B marketing in the life science/biopharmaceutical industry. Her background includes drug discovery, drug development, drug manufacturing (CMO/CDMO), and clinical research (including specialty and patient populations). She says, "For the past 12 years I have led the marketing efforts of several of the world's top biopharmaceutical CRO/CMOs, but have recently moved into the marketing agency side at SCORR Marketing. I collaborate closely with teams of marketing and business development professionals as well as C-suite and scientific business unit directors to help my clients achieve their business goals through marketing." Sarah add, "I'm always interested in hearing from former colleagues, managers, or just interesting creative folks. Feel free to contact me if you'd like to connect."

In dieser Folge spricht Maurice über spannende neue Inhalte rund um das Thema Marketing im B2B für 2022! Darüber hinaus gibt es einige Hinweise, was technische IT und Software Unternehmen machen sollten, um 2022 zu ihrem Jahr zu machen und wie ihr Marketing aufs nächste Level bringen können!

Make Your Marketing Prosper with Prospect Generated Content - CC #050Attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

David Höck berichtet aus seinem digitalen Alltag in der e-commerce Agentur. Durchaus auch mit Kulturshocks für seine Kunden, die mitunter aus der Fax Ära hinein starten, in das Abenteuer e-commerce.

Jeden MONTAG und FREITAG Gedanken zum Storytelling für Unternehmen. Abonnieren Sie diesen Kanal, verpassen Sie keinen unserer Praxis-Tipps und gehen Sie einen weiteren Schritt in Ihrer beruflichen Online-Weiterbildung. Die Links der Episode finden Sie hier: Link Nr. 1: Unser Seminar-Angebot: www.candid-rhetorics.de/online-seminar Link Nr. 2: Unser Fachbuch "Storytelling im Vertrieb": www.amazon.de/Storytelling-Vertr…4che/dp/3658279729 Link Nr. 3: Mein Fachbuch zusammen mit Startup-Experte Carsten Lexa "So gewinnen Gründer Ihre Pitches": https://www.amazon.de/gewinnen-Gr%C3%BCnder-ihre-Pitches-Gesch%C3%A4ftspartner/dp/3658334576 Anfragen an: ich@schreibegeschichten.de Music: The Medieval Banquet by Shane Ivers - www.silvermansound.com Unsere Datenschutzbestimmung: www.candid-rhetorics.de/datenschutz

If you want your expertise in content creation reach it's highest peak of purpose then you have to start building your community amongst your clients and niche. And how can you make that happen? That is why we are bringing content creator expert, Perry Brill to help you discover how. In this episode, you are going learn about:- how to find the right way to reach out to your target market- why your community is important in creating your content- strategies on how to monetize your content while building your community.  Don't miss out on listening to this episode where Perry discovers how his expertise in content creation could lead to it's glorious success. Connect with Perry!On LinkedIn: https://www.linkedin.com/in/perry-brill-2454aa70/Her Website:  http://eyetrepreneur.com/Connect with ME!Join us on the next live show! REGISTER HERELearn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Perry Brill" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)

This week Charli and Bethany wrap up their series on social media stats by talking about their commitments for 2022.Then Charli interviews Yolanda Kokayi, Senior Director of Marketing & Communications at Mueller, about how she got into the industry and her take on the best way to adapt to change in the water industry.[Interview Starts @24:32]A graduate of the University of Texas at Arlington, Yolanda has a Bachelor of Arts degree in Mass Communications with a specialization in Broadcast Journalism. She has an extensive background in B2B marketing, communications, and public relations. As a marketer, she is a passionate brand advocate and has worked over the past two decades helping leading companies build engaging brands and telling their stories.  Yolanda is a member of the American Water Works Association (AWWA), Empowering Women, Manufacturing Alliance for Productivity and Innovation (MAPI) Marketing Council and the U.S. Conference of Mayors Water Council.​For more information on Yolanda, visit linkedin.com/in/yolandakokayihttps://www.muellerwaterproducts.com/Watch this episode on YouTube.Resources and Links:Get the digital editionSign up for the NewsletterPerson of the WeekNominate an Industry Person of the WeekEmpowering Women Meetup - Wed. Feb. 9Empowering Brands Meetup - Tues, Feb. 15Empowering Women PodcastLunch & Learn with VinceSustainability SummitSocial Media Usage NumbersSocial Media ImplicationsSEPCO Event: The Importance of Coaching & Mentoring in the Reliability JourneySulzer: New parts for legacy turbomachineryhttps://empoweringpumps.comhttps://empoweringwomeninindustry.comTwitter | Facebook | LinkedIn | Instagrampodcast@empoweringpumps.comhttp://creativecommons.org/licenses/by/4.0/

What did you want to be when you grew up? I waffled between professional baseball player and fighter pilot when I was really young. Then I went through a phase of wanting to be an architect or to anchor SportsCenter. The latter of those indirectly led me here, which is at least in the right industry. I'll guarantee none of you ever said you wanted to grow up to be a YouTuber. Or a TikTok star. But those are some of the top answers that children give today to that question.  A few years ago, we would laugh. Today, we probably still do, but we shouldn't.  An online content creator, or influencer if you will, is a skilled craftsperson whose earning potential in today's world far exceeds that of most of the jobs these kid's parents have. To laugh at them and dismiss that career path because we think it's short-sighted and foolish, only exposes us as being short-sighted and foolish.  My friend Arik Hanson had blog post last week that caught my attention. Arik is a social media and public relations consultant, speaker and influencer in his own right based in Minneapolis. He's also one half of Hanson & Hunt, a great PR and communications podcast that is also on the Marketing Podcast Network along with this show. Arik's post last Tuesday was titled, “Will your kids go to school to be professional social media influencers?” I know. Most of you chuckled at the notion. But you shouldn't. I'll tell you more about why in today's commentary. Today's show also features reference to my daughter's young adult book review channel on YouTube and encourages you to add a subscription to my YouTube channel, now including a version of this podcast, so her 200 or so more followers than me can perhaps stop being a source of personal embarrassment. Heh. And we also highlight our first listener voice mail today. Marc Duke, a B2B influencer consultant and all-around CMO brain for hire in Great Britain, had some comments and a question about last week's commentary on influencer consultants. This episode of Winfluence is presented by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with Alexandra Walsh from 3 Day Blinds, a premium window treatment brand, about how she uses Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today.   Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest in today's episode is Ted Nielsen, vice president of product management at UKG. Tune in as we converse about all kinds of things, from classic languages and individual motivations to ethical AI and the future of work. Punk Rock HR is proudly underwritten by The Starr Conspiracy. The Starr Conspiracy is a B2B marketing agency for innovative brands creating the future of workplace solutions. For more information, head over to thestarrconspiracy.com. To read the full show notes for this episode, visit: https://laurieruettimann.com/ethical-ai-the-future-of-work-with-ted-nielsen

Emily Rakowski is the Chief Marketing Officer at EcoVadis, the world's most trusted sustainability ratings provider. Launched in 2007 and headquartered in Paris, EcoVadis helps businesses reduce risk and drive performance & innovation in their supply chain by evaluating their environmental, labor & human rights, sustainable procurement, and fair-trading practices. The EcoVadis methodology, which is built on international CSR standards, covers over 200 industries across more than 160 countries. The organization now has nine offices around the globe, and it works with over 85,000 companies, including global brands such as Verizon, Johnson & Johnson, Subway, Coca Cola, Salesforce, Renault-Nissan, ING Bank, and Nokia. With a B.A. in International Relations from Stanford University and an MBA from the Kellogg Graduate School of Management, Emily has over 25 years of experience in sourcing and procurement solutions.  She spent many years in global marketing and demand management with both SAP and Ariba, and also worked in leadership roles at Ellucian, Kearney Procurement Solutions, Creative Good, and Kearney Consulting, where she managed marketing functions and consulting engagements for clients in the high technology, banking and energy industries. Now based in the greater Washington D.C. area, Emily leads a global team of professionals, who cover all aspects of EcoVadis' B2B marketing, supporting the company's annual revenue growth, and helping to drive the overall business strategy. She was also instrumental in the success of EcoVadis' $200M funding round back in January 2020. In this interview, Emily discusses the challenges of building a brand that engages stakeholders around the world and working with a globally dispersed marketing team. She also talks about the evolving language of Sustainability, and the trends she's seeing in ESG (Environmental, Social, and Corporate Governance) conscienciousness among big global brands today. Tune in!   Links: EcoVadis website EcoVadis Resources site EcoVadis on LinkedIn EcoVadis on Facebook EcoVadis on Instagram EcoVadis on Twitter Emily on LinkedIn   This episode was sponsored by the Globalization and Localization Association (GALA).

Winning on LinkedIn with Judi Hays Judi Hays and Joe Lynch discuss winning on LinkedIn. Judi is a LinkedIn strategist who helps busy executives increase online visibility using a proven strategy that converts connections into targeted buyers. About Judi Hays Judi Hays is a sought-after LinkedIn expert who helps busy executives increase online visibility using a proven strategy that converts connections into targeted buyers. She turns underperforming LinkedIn profiles into prospect-attracting powerhouses. Judi consults with B2B businesses in professional service industries, all selling high-ticket services in high-trust selling environments. She guides her clients to elevate their LinkedIn personal brand, identify and expand their audience and engage in insightful conversations, which ultimately lead to increased revenue. As a Forbes contributor and author of 'Elevate, Expand, Engage,' a Refreshingly Different Approach to Winning on LinkedIn, Judi's proprietary methods are shared through workshops, trade industry associations, seminars, consulting, and white glove ‘done-for-you' services for her clients. About Judi Hays. Inc Judi Hays, Inc, established in 2019, works exclusively with professional service companies who sell in the B2B space. Judi Hays and her team provide white glove level services for LinkedIn marketing strategy and prospecting to generate results. Key Takeaways: Winning on LinkedIn Judi Hays is a LinkedIn strategist and author of the book, 'Elevate, Expand, Engage,' a Refreshingly Different Approach to Winning on LinkedIn'. In the podcast interview, Judi and Joe discuss strategies and tactics for winning on Linkedin. Below is summary of Judi's approach to winning on LinkedIn. Elevate Your Brand Amplifying Your Profile  Building Your Credibility  Crafting Content That Builds Your Bottom Line Expand Your Network Nurturing Your Most Valuable Connections  Growing Your Business By Building Your Network 109 Activating New Connections 117 Engage Your Most Powerful Relationships Working The Virtual Room What NOT To Do (These May SurpriseYou!)  Seal The Deal Put Practice Into Action  Judi works with her clients to determine their goals, ideal target audience, and what is required to reach them. Judi's approach is unique. She developed it after years as a marketing executive and strategist for large corporations, small businesses, and trade associations alike, creating big plans for product launches and campaigns. Learn More About Winning on LinkedIn Judi Hays on LinkedIn Judi Hays, Inc on LinkedIn Judi's website Judi's articles in Forbes Judi's book: 'Elevate, Expand, Engage,' a Refreshingly Different Approach to Winning on LinkedIn. Top Podcasts for Logistics Industry The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

B2B Marketing Mastermind Biggest Takeaways - CC #049Attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Merkle B2B's Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences. Show NotesConnect With: Michael McLaren: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every high-growth organization inevitably reaches the point of pivoting its strategy and offerings to capture new audiences—a journey made more complex with the new demands emerging this past year. In this session, Dorian Stone will share lessons learned from Grammarly's evolution from consumer to SMB to enterprise, address common assumptions and pitfalls in the process of scaling, and reveal must-know strategies to drive efficient growth this year and beyond.

In this episode, we find out how and why Shawn Herring implemented a B2B secret shopper experiment at PandaDoc.  We uncover the biggest gaps and challenges that customers experienced when trying to buy PandaDoc's software. Shawn explains how beneficial it is to carve out a marketing role that is completely dedicated to fixing the buyers journey. Shawn tells us about how coupling prospect and customer data with his secret shopper experiment allowed marketing and product teams to come up with lots of solutions to make buying and using PandaDoc as a first-timer simpler and more useful during a free trial.

The CEO relationship is one of if not the most important alliance in a CMO's world. It's not going to be easy to do your job if your CEO doesn't have your back. It's an especially tough job if one's CEO doesn't believe in (or understand) the power of marketing, but it doesn't mean that they can't learn. In this episode, we're airing three Q&As with three CEOs who know that marketing can transform B2B organizations into powerhouses: David Friend of Wasabi, Rana el Kaliouby of Affectiva (now Smart Eye), and Larry English of Centric Consulting. The panel convened during a Super Huddle (a bi-annual mega-huddle exclusively for our CMO Huddles community), and all three CEOs shared their perspectives on marketing and their relationships with their own CMOs. Tune in for some wonderful insights, including tips for what makes a great brand, why diversity matters, and what trends we can expect in an increasingly digital world. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Are LinkedIn Newsletters REALLY Worth It? - CC #048Attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Michael McLaren, Merkle B2B's Global CEO, discusses B2B marketing in 2022. We're moving into an age of millennial influenced marketing departments. We're also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker. Show NotesConnect With: Michael McLaren: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey there, David here -  I just wanted to record a quick message to say that I'm taking a short break from recording episodes of Digital Marketing Radio. I want to focus on 2 other things at the moment... Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I'm now also offering YouTube video series' and business books as part of my B2B content marketing services - if you want to check out something that I've recently produced for a client, have a look at SEOin2022.com - and if you've got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com. And secondly, I'm at the early stages of producing a course on Podcast Presentation skills - and I'm doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you'd like to be a better podcast host or guest, would you mind helping me out by completing a quick survey? Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like - What podcast presentation skills do you admire and why? - What podcast presentation failings turn you off and why? - What podcast presentation skills do you want to acquire yourself? If you've got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated! In the meantime, I'm going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I'll get back to Digital Marketing Radio as soon as I can! Aloha!

Tae Hea Nahm is a venture capitalist who has invested in over 200 B2B companies leading to 11 unicorns like Marketo, TalkDesk, and Workato. Tae Hea is also the founding CEO of software startup, Airspace (who sold to Cisco for $450 Million) and the co-author of Survival to Thrival. In Today’s show Tae Hea talks about his four steps for nailing your go to market fit so you can unlock your growth and scale your company. He uses a great metaphor of a surfer to hit the point home. We pick apart the steps from Nailing the Customer Journey and solving your customer’s urgent pain (the wave), building the go to market playbook (the surfboard), Operationalizing the playbook and allowing marketing and sales to work together all being backed by clear metrics or magic numbers (continuing to ride the wave). If you are a believer in frameworks for scale, this episode is for you! What You Will Learn What it means to “catch an emerging wave” when starting a business Founder-led growth vs repeatable process-led growth What “go-to-market fit” is, and how it’s all derived from repeatable processes Tae Hea’s surfer metaphor for directed towards B2B CEO’s Why it’s so important to focus the entire customer journey on transforming your customer to a hero The four steps to take when going to market from Tae Hea’s book, Survival to Thrival Why it’s important to clearly identify when your customer receives their first piece of value Where marketing and sales hand off responsibilities in the customer pipeline Why it’s so important, as an investor, to see the business from the founder’s eyes in order to provide guidance effectively Bio: Tae Hea co-founded Storm Ventures, an early stage VC fund based in Silicon Valley and investing worldwide. Storm has invested in nearly 200 B2B software companies leading to 11 unicorns, including Marketo, Pipedrive, Solarisbank, Talkdesk and Workato. At Storm, Tae Hea was the founding CEO of Airespace, a B2B startup, which was later sold to Cisco for $450m. Based on his experience, Tae Hea also co-authored Survival To Thrival to help founders unlock growth by finding go-to-market fit. Tae Hea majored in applied math at Harvard and has a JD from University of Chicago Law School. He was born in Seoul, Korea. Quotes: 07:29 - “The first thing we looked at is, ‘Is there an emerging wave?’ And creating your own wave is almost impossible.” - Tae Hea Nahm 08:05 - “People are only founders, generally, if they’re really passionate about something.” - Tae Hea Nahm 12:00 - “You need product/market fit to have that product-happy customer and the best indicator is retention.” - Tae Hea Nahm 12:50 - “In B2C, you only need the product/market fit but for B2B you need both: product/market fit and go-to-market fit.” - Tae Hea Nahm 15:39 - “That’s how we want to give people the visual feeling of how to unlock growth, is to go from paddling to surfing and become a surfing unicorn.” - Tae Hea Nahm 19:24 - “The most important thing in catching the wave is to identify the urgent pain for your ideal customer profile.” -Tae Hea Nahm 24:07 - “The first step, we say, is you have to nail your customer journey. Where you start, where you end, and every step along the way.” -Tae Hea

Alex Gray is the Co-Founder and CMO of List Kit. ListKit is a Done-For-You, hyper-personalized B2B list building service that delivers contact lists straight to your inbox. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup --- Send in a voice message: https://anchor.fm/morgan-williams0/message

5 B2B Marketing Funnel Ideas (And Bonuses) - CC #047Attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Matt Green is the Chief Revenue officer for Sales Assembly. Matt and the Sales Assembly team offer the first Scale-as-a-Service Platform and work with some of the most exciting B2B tech companies in the world. Matt joins us today to talk about why it is so important for Sales Leaders to reach out to resources all around them so they don't have to do it alone. Matt shares some really helpful insights on how to create perspective and how to find resources that will help you create more impact, faster. To get more from Matt and the Sales Assembly team, head to www.salesassembly.com

In this segment, Zack Fishman catches up with franchise development expert Jason Stowe to discuss one of the hottest new B2B concepts in franchising, Cyberbacker. We talk about why outsourcing is a hot trend in the professional world, why it's a viable investment for a potential franchisee and their main goals for 2022.

Hannah Whitlock is a PPC Manager at SellerX, an Amazon FBA aggregator and Berlin's newest unicorn. Hannah is in charge of creating advertising strategies to help scale some of Amazon's largest brands. Hannah comes from an agency background, with experience in Facebook and Google advertising as well as Amazon.00:00 PPC AMA with SellerX Hannah Whitlock10:12 Introduction of guest: Hannah Whitlock10:26 What does SellerX do11:05 What is the best advertising strategy going into 2022 right now12:48 What is your preferred AMZ campaign structure14:27 What sort of bidding strategy should you be using on your PPC campaigns16:15 How accurate is the category conversion rate in Growth Opportunities17:12 When launching, do you target long-tail KWs first before high search volume top KWs? Or do you target both at the first week of launch18:57 Why do you only recommend using exact and broad match in launching and not the phrase19:40 Don't you think we need a new metric in PPC instead of TACOS to measure the health of Ad spend because at the end of the day what's important is the ROI, and not the ROS, maybe we should measure21:58 If you have found good search terms in Auto & Broad and want to put them in Exact, do you add them to an existing Exact campaign or do you create a separate campaign23:44 Maybe we should measure the Ad spend over your AMZ payout (sales-tax-referral and FBA fees). Because at the end of the day, if I am selling $1000 and AMZ is taking $400 for referral and FBA. My sales are $600, not $1000. The other is actually AMZ sales24:51 How valuable do you think bid calculators are? To calculate bids with a certain formula according to your targeted ACOS. I've used bid calculators and now I'm getting no impressions at all25:48 Product sells 200 units monthly. 70 of them PPC (15% TACOS 40% ACOS). It used to have a 30% profit margin but after shipping went up, it is now 15%. Can I close all PPC for it or give it up27:39 Better to use in the same campaign with new Adgroup and bid should be same as CPC you got on those search terms or maximum 10% higher27:57 What is Broad Match modified campaigns28:33 When you are tasked to a PPC audit, what areas do you check31:34 If i stop my PPC for a week for my item because it has low stock and the inventory is on the way, will that affect my organic ranking and my organic sales32:26 How many KWs would you include in a campaign32:56 Which strategy is best for high priced products35:36 How many target keywords do you include in one manual campaign36:06  B2B Ads don't work well. I am trying to sell to licensed hairstylists under B2B. It's only by keywords36:58 What a budget ratio should be, SP versus SB versus SD39:53 I just launched a new product on 5th January with PPC only by targeting big KWs and already sold 150+ units and benefit of targeting big KWs is my organic orders 40% and now my organic orders are increasing because I am ranking good on big KWs now41:22 Which strategy is best for products w/c are priced 1.4-2x than other similar products43:05 What tip would you give for making a sponsored brands video convert well43:53 In your opinion, what is the most underrated Ad feature on AMZ44:05 Is there a PPC course available44:48 I've done PPC on amazon but until now I'm still experiencing loses how to optimize this campaign45:37 What do you think about creating 4 auto campaigns for 4 different match types46:05 What should be the TACOS in the second month after launching. Is 30 considered high or healthy47:07 For auto campaigns is it a wise decision to go w/ 900% placement by just setting the bids in a few centsSupport the show (https://www.paypal.com/paypalme/myamazonguy)

James Carbary is the Author of Content-Based Networking, Founder of Sweet Fish Media (an Inc. 5000 B2B podcasting agency), Young Married Christian (a media company on a mission to end the foster care crisis), and Showcase (a SaaS platform that helps you build an audience). Jeff chat's with James about how he's learned to reverse engineer meaningful relationships that have tremendously impacted his business growth, how his worldviews around faith have impacted his leadership, how he's being challenged as a business leader in the midst of rapid growth, and some incredibly helpful resources that have been helping him find more wisdom and clarity around his leadership. RESOURCES RELATED TO THIS EPISODE Go to JamesCarbary.com for links to his book, podcast, and more Podcast Recommendation: Craig Groeschel Leadership Podcast Book Recommendation: Pocket Prayers by Max & Andrea Lucado Book Recommendation: We Need To Talk: How To Have Conversations That Matter by Celeste Headlee Podcast Recommendation: Leadership on Purpose by Blake Bozarth ABOUT CHAT WITH LEADERS MEDIA Follow us on LinkedIn, Instagram, Twitter, and Facebook @ChatWithLeaders See omnystudio.com/listener for privacy information.

Vimeo went public in May as an $8 billion powerhouse in video software. Better known as the indie version of YouTube for more than a decade, the company has redefined itself from a B2C destination to the B2B solution that empowers any business to create, collaborate and connect with professional-quality video. Join Vimeo CEO Anjali Sud for a conversation with Brent Thill, Financial Analyst @ Jefferies about spotting potential in what is now a $70 billion market, and how operating as a founder within a 16-year old company helped her take bets on a strategy that's paying off.

My Guest Jeroen CorthoutJeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. Our Sponsors: SalesflareSalesflare is the perfect CRM for any small or medium-sized B2B business that wants to make more sales with less work. The CRM fills out itself, by synchronizing with your email, calendar, phone, social media, ... and organizes all this data for you. Its email integration is unrivalled. It's instant, imports email signatures, tracks your emails on opens and clicks (with linked website integration), and brings your CRM right in your inbox. Start making sales simpler. Use Salesflare's automation features and enjoy its simplicity. Setting it up only takes minutes. Visit https://www.salesflare.com/ (Salesflare) and get 20% Discount for 3 months with the code: SUCCESSIQ

Marketing a B2B company online is different than marketing a B2C company. Discover the tactics, platforms, and strategy that will help you generate leads and sales.

In this "Throwback Tuesday" HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with Ayelet Baron about the future of work and the need for greater conscious leadership (Originally Aired May 14, 2021). See the video here: https://youtu.be/Vjf1B0qyjoU. Ayelet Baron (https://www.linkedin.com/in/ayeletbaron/) is an award winning author, global futurist and healer. She is the former chief strategy and innovation officer for Cisco Canada, where she helped Canada become the #2 revenue generating country for Cisco. Ayelet was on the executive leadership team for IT, Emerging Markets, and Global Sales Strategy. Ayelet has been named by Forbes as one of the top 50 global female futurists, and ranks as one of the top 50 global thought leaders by Thinkers360 in Future Work, Organizational Change Management, Culture, Sustainability and B2B. Her award winning leadership book, Our Journey to Corporate Sanity, outlines seven signposts for creating healthy organizations. Her latest trilogy, F*ck the Bucket List, guides us to explore the illusions of a dying world and asks us to step into another potential, one rooted in the heart of courage and emerging self-awareness. As a futurist for humanity, Ayelet now offers guidance to conscious leaders who are ready to trek into the unknown through her writing, talks, guided sessions and custom project work. Please leave a review wherever you listen to your podcasts! Check out the LinkedIn Alchemizing Human Capital Newsletter: https://www.linkedin.com/newsletters/alchemizing-human-capital-6884351526333227008/. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership, here: https://www.innovativehumancapital.com/bluerthanindigo. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: https://www.innovativehumancapital.com/leadershipalchemy. Check out the latest issue of the Human Capital Leadership magazine, here: https://www.innovativehumancapital.com/hci-magazine. Ranked #6 Performance Management Podcast: https://blog.feedspot.com/performance_management_podcasts/ Ranked #6 Workplace Podcast: https://blog.feedspot.com/workplace_podcasts/ Ranked #7 HR Podcast: https://blog.feedspot.com/hr_podcasts/ Ranked #12 Talent Management Podcast: https://blog.feedspot.com/talent_management_podcasts/ Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/ Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/ --- Support this podcast: https://anchor.fm/hcipodcast/support

  There is no one-size-fits-all solution when your sales organization stalls. So when you face this problem, what should your focus be?   Today, I welcome Karl Becker, CEO and Founder of Improving Sales Performance and author of “Set Up To Win: Three Frameworks to a High-Performing Sales Organization.”    In this episode, we dive into the revenue equation he came up with which helps businesses diagnose problems in their sales and marketing strategies to further optimize them.    This conversation has been long overdue and I'll definitely have Karl back to provide us more valuable wisdom about revenue growth so be sure to not miss this one! We'll talk about: Introduction [00:00] Recent changes in the B2B world that Karl has observed [5:03] A powerful story about delegation from Karl [9:18] Karl's concept to the revenue equation [12:29] Why your value needs to be clear to scale [17:39] What's next after you got your messaging aligned? [23:43] Understanding the buyer's journey [29:59] Empowering your team and interacting better with your leads [31:52] Salespeople don't like uncertainty and buyers don't like risks [38:30] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) The Revenue Equation (https://www.revenueequation.com) Link to Free Book – Set Up To Win (https://dl.bookfunnel.com/vuqhd6p1y2) About Our Guest: With over 20 years of experience in sales and marketing working with SMBs, Karl Becker founded Improving Sales Performance to help businesses find opportunities for quick wins that can increase revenue immediately.   Karl authored “Set Up To Win: Three Frameworks to a High-Performing Sales Organization,” a book that teaches you how to use the power of an organization's greatest asset— their team —to stabilize and expand revenue over time.   Connect with Karl Becker: LinkedIn: https://www.linkedin.com/in/karlbeckeriii/                https://www.linkedin.com/company/improving-sales-performance-usa Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don't forget to tune in, subscribe, and share this podcast.

AJ Cassata is a Founder & Director Of Sales Training at Revenue Boost. In this episode, AJ shares his journey in B2B sales and becoming the founder of Revenue Boost. We talk unorthodox ways he's helping his clients land meetings and review an email with a 20%+ reply rate. Connect with AJ on LinkedIn here and Revenue Boost here. Resources mentioned in the episode: Show Notes Page  Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

This episode features an interview with Tyler Lessard, VP of Marketing & Chief Video Strategist of Vidyard, a video platform for marketing and sales video hosting. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He's also the distinguished author of The Visual Sale.On this episode, Tyler breaks down how to effectively use video to generate demand, why video chops need to be in every marketer's toolkit, and how to be cost-effective and make videos at greater scale. --------------------“...up until the last few years it was costly and complex to do a lot of video. That's where it was really a barrier and people will go, ‘oh, we just do it over there because if we do it everywhere else, I don't even know how I would afford that or manage it.' But the reality is today, there are very approachable ways, very cost-effective ways to do video at a greater scale. And so that's what we're starting to see is this scaling the use of video across these different programs, having more teams, demand teams, social teams, content teams, thinking about where does video content fit into what we're delivering. How can it help us better tell this story or answer this question?” — Tyler Lessard --------------------Episode Timestamps:*(1:57) - Tyler's first job in demand*(2:55) - Tyler's role at Vidyard*(3:51) - Segment: Trust Tree*(7:17) - How Tyler's marketing team is structured*(9:03) - Tyler demand gen strategy*(16:56) - The future of video in every marketers toolkit*(33:08) - Where should listeners put their videos?*(36:10) - Segment: The Playbook*(40:35) - Segment: Quick Hits*(42:49) - Advice for a first time VP of marketing--------------------SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.--------------------LinksConnect with Tyler Lessard on LinkedInFollow Tyler on TwitterCheck out Tyler's book: “The Visual Sale” Follow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

À ses débuts dans le monde du luxe, Gaëlle Lebrat Personnaz s'est d'abord passionnée par le visual merchandising. Chez Louis Vuitton, Prada ou encore Yves Saint Laurent, elle apprend la rigueur, le souci pour le détail propres à ce secteur, mais elle se rend aussi compte de certaines incohérences liées à ce milieu. Dans sa seconde vie, commencée une dizaine d'années plus tard aux côtés de sa mère, elle crée Manucurist, un concept qui se définit à l'origine par des instituts de manucure et qui deviendra un peu plus tard une des marques leader de la beauté green. Avec ses formulations de vernis clean, imaginées pour prendre soin de ses ongles comme de la planète, Gaëlle a révolutionné ce secteur autant au niveau B2B que B2C. Une beauté responsable qui change aussi les habitudes des addictes de la manucure en un geste simple, rapide et en un geste depuis chez soi comme en institut. Dans cet épisode, Gaëlle nous partage comment elle a développé un modèle entrepreneurial solide et innovant dans la clean beauty. « On met beaucoup d'énergie dans la communication, mais le début de n'importe quelle belle histoire qui va durer dans le temps, c'est le produit.» Ce que vous allez apprendre dans cet épisode : Le parcours de Gaëlle Ses premières expériences dans le luxe Ce qu'elle retient de ses expériences La genèse de Manucurist Trouver le produit révolutionnaire Les milestones Le rebranding Les éléments clés de son succès Comment se structurer pendant la crise B2B vs B2C Le développement financier L'acquisition en B2C La future boutique Concilier l'entrepreneuriat et la famille L'avenir de Manucurist Ses conseils pour Réuni «L'influence est le meilleur levier pour grandir. » «La notoriété auprès du grand public ouvre des portes au monde professionnel. » « On a un rôle pour faire bouger les lignes auprès des professionnels.» N'oubliez pas de vous inscrire à la newsletter de Entreprendre Dans La Mode, les industries créatives et l'art de vivre sur www.entreprendredanslamode.com Aussi, si vous souhaitez me contacter ou me suggérer de nouveaux invités, vous pouvez le faire sur Instagram sous le pseudonyme @entreprendredanslamode Enfin, le plus important : laissez-moi un avis sur Apple Podcast ou iTunes, 5 étoiles de préférence ; cela m'aide à faire connaître le podcast à plus de monde et me motive à faire de meilleures interviews ! Merci de soutenir ce podcast et à bientôt pour un nouvel épisode ! Références: Manucurist : https://www.manucurist.com @manucurist : https://www.instagram.com/manucurist/ @gaelle_lebratpersonnaz : https://www.instagram.com/gaelle_lebratpersonnaz/ L'Institut Français de la Mode : https://www.ifmparis.fr Shopify : https://www.shopify.fr

On episode #47 of the 2B Bolder Podcast, Christine MacKay founder of salamandra.uk,  a multi-award-winning animation studio that specializes in animation for business (B2B) and visual problem-solving talks about her experience on having worked both client and agency side on three continents.  Christine talks openly about her expert knowledge in building collaborative, frictionless teams, developing a strong company culture, and how being a serial networker has empowered her to take risks in her career and do what she loves. Hear about the cool projects her team works on and how video animation is a growing sector in B2B tech. Tune in to be inspired and moved by a woman who has made her dream career come true.Visit Christine MacKay on LinkedInCheck out her new book: Destination Animation: How smart marketers convey complex messages memorably.Visit her company website: Salamandra.ukVisit her company's social channels. Twitter, Facebook and Instagram The 2B Bolder Podcast provides you first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.Listen to 2B Bolder for more career insights from women in tech and businessSupport the show (https://pod.fan/2b-bolder)

Andy Byrne is the founder and CEO of Clari, an enterprise artificial intelligence B2B SaaS platform that enables companies to build more pipeline, accelerate revenue growth and increase revenue predictability.Andy has a long-term relationship with machine learning from his previous company  Clearwell Systems (acquired by Symantec), and that experience was the foundation of his vision for Clari.  Andy identified that machine learning had not previously been used to help sales teams close deals faster, assist managers to accelerate revenue velocity, and enable executives to gain enhanced visibility into revenue forecasts.The first topic we covered was the definition of Revenue Operations? Andy defined it as the people, the process, and the technology that drives a company's revenue engine and orchestrates sales, marketing, and post-sales activity.Do we need another piece of technology to automate the revenue process?  Andy highlighted that his customers are demanding a better way to align, integrate and orchestrate every step and point of engagement with the customer journey.  Andy highlighted that with the rise of the Chief Revenue Officer (CRO), there is a real movement to re-engineer go-to-market processes and even organizational structures.When asked about the CRO having both marketing and sales, Andy highlighted that the CMO is traditionally responsible for pipeline, brand, and product marketing.  If you think about those three areas, the #1 priority is pipeline which creates an intimate connection between a CRO and CMO.  Moreover, since the CMO also owns brand,  it makes more sense for the CRO and CMO to be co-equal peers, and not worry about who reports to who.Clari actually integrated demand generation and Sales Development into one integrated organization.  Andy highlighted that took that integration one step further, but also creating a Value Engineering group into the same organization with the specific responsibility to measure and share the return on investment for their customers.Value engineering is a combination of art and science, to prove the mathematical results of using your technology or platform using empirical evidence versus ad-hoc, anectodal stories.  This approach to highlight the value received has led to the expansion of the Clari platform beyond sales, to both Marketing and Customer Success.  In fact,  the post-sales motion focused on up-sells and cross-sells directly increases Net Dollar Retention Rate is has been key to the increased acceleration of the Clari growth story.Revenue Intelligence is a "buzz phrase" that is being tossed around the B2B SaaS industry.  Revenue Intelligence is the ability to gain insights into communications and transactions with the target buyers and customers. A key term Andy highlighted was "signals" are coming from multiple sources - typically transactional systems like conversational intelligence, sales engagement, and even CRM platforms.  By aggregating all of these signals into one "system", the ability to surface key insight nuggets materially increases the visibility for executives to make better decisions and increase revenue forecast accuracy.If you are involved in a B2B company that is growing quickly, and needs to drive revenue across customer acquisition, retention, and expansion motions, listening to Andy's insights and experiences gained from hundreds of Clari customers, this is a great conversation that provides several "information nuggets" that can quickly be leveraged to accelerate predictable revenue growth.

You are not just building a product or a company. You are building a community on a mission, and that you know that is what sets you apart, but how do you make the market aware of that?Simple- you call in Amber Khan to amplify it!  We discussed about:- How to avoid having your brand seen as a commodity- The type of content you need to make to stand out for the right reasons- The difference between brand momentum and driving vanity metrics- And much more!Amber works with some of the biggest brand evangelists in the business today.  Come pick her brain about how to get YOUR message across! Connect with Amber!On LinkedIn: linkedin.com/in/meetamberkhanHer Website:  repurposeden.com/Connect with ME!Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Amber Khan" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)

Die Millionen Euro Botschaft im Marketing - Verkaufspsychologie Jahre an Zeit gespart dank der richtigen Botschaft Melde dich jetzt: https://matthiasniggehoff.de/ Die eine zentrale Botschaft im Marketing, die konstant sehr gute Ergebnisse bringt. Die eine zentrale Botschaft, die dir viel Zeit und Stress erspart. Die eine zentrale Botschaft, die über Jahre ADs, Landingpages etc. zum Konvertieren bringt... Die Zutaten habe ich dir in dieser Podcastfolge zusammengestellt. Bleibt im Kopf. Bleibt hängen.

SyncFloor.com is working to make licensing music much easier. Kirt Debique, CEO & CTO of SyncFloor.com, joins us to discuss how SyncFloor.com is working to make licensing music much easier. SyncFloor is a B2B platform providing licensed access to high-quality commercial music for use by businesses and creators. Built around the concept of natural language […]

In this episode, Bret Starr, founder and CEO of The Starr Conspiracy, talks about the distinction between HR and work, the future of human resources, and how adopting the “reverse mullet” concept can increase your employee's overall happiness. Punk Rock HR is proudly underwritten by The Starr Conspiracy. The Starr Conspiracy is a B2B marketing agency for innovative brands creating the future of workplace solutions. For more information, head over to thestarrconspiracy.com.

The CPG Guys, Sri & PVSB, are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors.This is the third of a 3 part partnership episode series with Firework.Follow Eva Wang on LinkedIn at: https://www.linkedin.com/in/eva-wang-13964a91/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/Eva answers these questions:1) There's a great deal of buzz in livestreaming and video storytelling going on in CPG/Retail as more consumers adopt consumption of these communications formats. What was it that drew you into this industry?2) What makes Firework's livestreaming platform different from the many technology companies trying to stake ground in this space?3) Late last year, Firework announced a strategic investment from American Express. As I mentioned in my introduction, you spent over 10 years at Amex. From a payments company perspective what is making the livestreaming industry such an attractive investment opportunity? 4) Firework made some major buzz when it announced that its platform would power livestreaming video storytelling for Albertsons, one of the largest grocery retailers in the country. Can you give us context as to this partnership and why retailers, not just brands, would want to leverage your capabilities?5) Firework was recently shortlisted  as one of the finalists of the Unilever Foundry Positive Beauty growth Platform startup pitch competition. Can you tell us what that was about and why Firework came out as one of the finalists?6) How do you think that livetstreaming is bridging the gap between physical and digital? Do you have an example of how Firework is enabling this connectivity?7) Can you help demystify the elements of a good livestreaming event. Are celebrities really necessary or are there other best practices from Firework's experience?8) We love to ask about predictions on this podcast. What are Fiirework's predictions for Engagement, eCommerce and the Open Web for 2022?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

A few weeks ago we asked, "If you could wave a magic wand and get the answer to any marketing question right now, what would you ask?" We received a lot of great questions that led to some really good conversations. So...We did it again. But this time we're switching it up a bit. Refine Labs has been growing exponentially ever since the beginning. - We're onboarding some of the best B2B brands out there weekly - The culture is amazing (employee quote) - And new employees are joining at a record pace So we have some experience with building a business. That's why we asked for your toughest questions on building a startup or side hustle. In this episode, Chris goes through the list and answers all the questions that we received. As promised in the LinkedIn post, we will also release the video response to each question on the @RefineLabs TikTok. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

The Devil Is In the Marketing Details - CC #046Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeAttend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success, and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.

Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them. Tim takes us into the story of what Onalytica does for brands and shares why he thinks influencers have become so key to the marketing world. He explains that there's a major trust problem with brands, meaning that marketing is starting to lose its effect – paving the way for influencers to save the day.   Tim discusses Onalytica's recent B2B Influencer Compensation Report and what the data shows about how much influencers are paid around the world. He also shares some red flags that brands and influencers should watch out for before starting a partnership. In This Episode: 4:08 – Tim explains the different stages businesses want to work with influencers 5:58 – Why influencers are replacing the trust that brands have lost 8:14 – How B2B has started to embrace influencer marketing 10:54 - What the B2B Influencer Compensation Report says about payments 14:40 – How the expectations of influencers differ around the world 17:37 – How to measure the effectiveness of B2B influencers 20:25 – Deciding how many influencers and what type of influencers to hire 22:41 – How the demand for influencers is creating new roles in the B2B space 25:40 – Tim explains the difficulty of managing influencers in a broader business structure 28:03 – How Onalytica helps clients determine what employees would make good influencers 30:07 – How the expectations of influencers have changed 35:27 – Tim explains how influencer marketing and account-based marketing will work together 38:56 – Red flags that influencers should be aware of before working with a brand 43:58 – Tim's top tip for someone wanting to become a social pro or an influencer marketing manager Resources Get the new State of Marketing report for free from Salesforce B2B Influencer Compensation Report Visit SocialPros.com for more insights from your favorite social media marketers.

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up. The Information says media valuations are down except for paid subscription models. True? Well, not really. LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help? Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up). In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Brad Cleveland About the Book: Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services, and technologies such as AI and mobile. Failing to build the necessary strategy, culture, and processes, they suffer from high costs, dissatisfied customers, and brand damage. The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way. Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors. The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing, or aspiring to better understand the customer experience. About the Author: Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. A sought-after consultant and speaker, he has worked in 45 of the 50 U.S. states and over 60 countries, and his clients have included many of today's service leaders like Apple, American Express, and AT&T (and those are just some of the A's on his client list). He's also advised governments in the United States, Australia, and Canada. Brad's books and articles have been translated into over a dozen languages, and he is an instructor for LinkedIn Learning with featured courses on customer strategy and management, customer service leadership, and customer experience leadership. He has appeared in The Wall Street Journal, Fast Company, Inc. Magazine, Forbes, U.S. News and World Report, CNN Money, the Los Angeles Times, Washington Post, Financial Times, and the New York Times, as well as on major television networks (PBS, CNBC, Fox, MSNBC, and others), and NPR's All Things Considered. Brad was a founding partner and former CEO of the International Customer Management Institute (ICMI) now part of London-based Informa plc. And interesting facts – he is a licensed pilot, he once flew on the Concorde from London to New York, and he read the draft version of this book out loud to his wife and daughter for 10 hours straight while on a road trip! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/leading-customer-experience-brad-cleveland

Can your content cut through? Through the 27 touchpoints in a B2B buyer's journey. Through the flurry of emails hitting everyone's inbox every day. Through the clutter of millions of blogs, social posts, and videos online. It's a heavy task for any company to run a truly remarkable content program, but when done right, it can boost your brand to new heights. In this episode, CMOs Jamie Gier of Ceros, Suzanne Reed of LBMC, and Heidi Bullock of Tealium gather together to discuss all things content marketing. Tune in to learn how to create a content engine that will not only engage prospects in increasingly complicated sales cycles but will excite existing customers, garner partnerships, and draw in top talent. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode Benji interviews Mario Paganini, Head of Marketing at STORD. When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website. See the new STORD website, click here.

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtWatch the video of me talking with Phil Gerbyshak on  Sales & Marketing Processes Debunk'd on YouTubeListen to Ep 42 on how to negotiate and position your business when it comes to sales.Listen To Ep 26 to learn the two-word sales manifesto that will help you accelerate your sales strategy.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy