Podcasts about B2B

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    Best podcasts about B2B

    Show all podcasts related to b2b

    Latest podcast episodes about B2B

    MarTech Podcast // Marketing + Technology = Business Growth
    B2B Benefits of 24/7 Chat -- Nelson Bruton IV // Interchanges

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Jun 26, 2022 15:31


    In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relationships during the early phase. We also discussed the costs associated in staffing and what's the process for dealing with site visitors who ask highly technical questions. Show NotesConnect With:Nelson Bruton: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Génération Do It Yourself
    #267 - Andréa Bensaïd - Eskimoz - Refuser 30 millions pour viser le milliard

    Génération Do It Yourself

    Play Episode Listen Later Jun 26, 2022 182:02


    Monter une agence SEO en jogging depuis son canapé c'est s'engager à la fois dans un match de boxe et un marathon, surtout quand on nage à contre-courant de la start-up nation avec seulement 2 000 euros de capital ! Longtemps caché derrière son site et son marketing, Andréa Bensaïd livre face caméra et micro sa vision du game du digital. Le jeune entrepreneur aguerri simplifie les choses : « Avec une connexion internet et quelques milliers d'euros, tu peux avoir un truc qui est ouvert 24h/24 et qui te génère des revenus. » Mais détrompez-vous, la facilité ne fait pas partie du vocabulaire d'Andréa, comme en témoigne l'accélération fulgurante d'Eskimoz depuis quelques années. Andréa décrypte les tactiques qui marquent l'ère du brand content où il faut produire tôt et beaucoup pour récolter plus tard. Au cours de notre échange, il évoque les aspects sur lesquels il a beaucoup appris : le challenge du service en B2B, par rapport au produit B2C, le jeu du chat et de la souris avec l'algorithme de Google, le bootstrapping et la construction d'une LBO précoce, l'équilibre à trouver entre l'organique et le payant, l'esprit ouvert nécessaire pour tester des réseaux sociaux comme Tik Tok et Clubhouse. Des choix audacieux et un investissement à tous les niveaux font partie de la démarche d'Andréa, et ça paye. Le dernier en date : refuser 30 millions d'euros de rachat pour viser le milliard de chiffre d'affaires. En place pour une masterclass sur la start-up et le référencement en mode back to basics ! TIMELINE : 00:04:15 : Rentabilité et start-up nation 00:22:00 : Le game du digital 00:45:00 : Le bootstrapping aujourd'hui 01:00:00 : Le SEO 01:28:10 : L'onboarding et les talents 01:40:40 : Entreprendre dans le web 02:06:32 : LBO et l'investissement 2:20:10 : Réputation et personal branding On a cité avec Andréa Bensaïd plusieurs anciens épisodes de GDIY : #1 - Simon Dawlat – Comment lever 10 millions et se faire blacklister par Apple #250 - Alain Ducasse - Chef - Faire de sa cuisine un apprentissage, une passion et une marque mondiale #101 Anthony Bourbon – FEED – L'avenir de la nourriture est-il liquide ou en barre ? #74 Romain Raffard – Bergamotte – Quand ton e-commerce sent bon la réussite (et la fleur) #61 Shanty Baehrel  -  Shanty Biscuits - La BisQueen de provence qui régale les grands du luxe. #77 - William Hauvette  -  Asphalte  -  le meilleur moyen de savoir ce que tes clients veulent, c'est de leur demander #252 - Michaël Benabou – Financière Saint James - L'autre fondateur de Veepee qui s'est émancipé pour créer son empire #119 Pascal Chevalier – Reworld Media – Comment devenir le plus gros groupe de presse français ? #109 Olivier Brourhant – Mantu – 55 pays, 96% de croissance annuelle, un demi-milliard de CA en 13 ans… tous les secrets pour “Scaler” #209 - Adrien Garcia - Entreprendre dans la mode - Conjuguer créativité et business #145 Jonathan Anguelov – Aircall – La force intérieure. Tout casser alors qu'on part de rien #185 - Frédéric Jousset - Webhelp & Art Explora - Voir beaucoup plus grand, agir pour aller plus vite #215 - Geoffroy de Becdelièvre - Marco Vasco - Passer de 100% offline à 100% online Avec Andréa Bensaïd, on a parlé de : Le Club Bootstrap The Galion Project Metro (quotidien) Citizenside Minutebuzz "Hard Things" de Ben Horowitz Doc Market Jeremy Parola Etienne Alcouffe Talk-CM - Raphael Leclerc Clipperton Momentum Invest Semrush Naval Ravikant : Be too busy to do coffee Un coucou à Raphaël Leclerc de Talk-CM qui reconnaîtra son inspiration dans cet épisode ;-) Cet épisode est sponsorisé par CyberGhost. CyberGhost, c'est un VPN qui vous permet de naviguer en toute sécurité en masquant votre véritable adresse IP. Il fait office de bouclier pour votre connexion. Petit tip : grâce aux nombreux serveurs disponibles, vous pouvez même contourner les filtrages géographiques et accéder à des événements sportifs gratuitement, comme par exemple la F1 retransmise en clair sur les chaînes belges ! Cliquez-ici pour découvrir l'offre que je vous ai négocié ;) La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. Pour contacter Andréa : Linkedin

    MarTech Podcast // Marketing + Technology = Business Growth
    Two Decades of B2B Lead Gen Learnings -- Nelson Bruton IV // Interchanges

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Jun 25, 2022 21:00


    In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B partnership programs. We also discussed what the next evolution of B2B marketing is, are the fundamentals still the same, and why the software alone isn't the only solution for higher ROI. Show NotesConnect With:Nelson Bruton: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Official SaaStr Podcast: SaaS | Founders | Investors
    SaaStr 568: Classic Episode: How to Market to Both Developers and Operators with with Shippo Co-Founder & CEO Laura Behrens Wu

    The Official SaaStr Podcast: SaaS | Founders | Investors

    Play Episode Listen Later Jun 24, 2022 23:48


    To celebrate 10 years of SaaStr, we're revisiting some classic podcast episodes. Up today: Harry Stebbings interviews Shippo Co-Founder and CEO Laura Behrens Wu. In April 2016, Shippo had only 22 employees and was just beginning to scale. They've since opened new hubs in Austin and Dublin and in 2021, hired Employee number 200.   Want to join the SaaStr community? We're the

    Traction
    How MongoDB Transformed From Sales-Led to Product-Led Leading to 20x Increase in Market Cap with Sahir Azam

    Traction

    Play Episode Listen Later Jun 24, 2022 56:12


    On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Sahir Azam, Chief Product Officer at MongoDB.   Sahir shares how MongoDB transformed from a traditional software company—sales driven, longer cycles, etc.—into more of a consumer-style self-service model.   Overseeing the growth of MongoDB's Atlas, Sahir shares his learnings (the good, the bad, and the ugly) about building and bringing to market one of the fastest-growing cloud products of any scale (70% YoY, $400M ARR, 26K+ customers).   In this session, Sahir discusses: 7:44 - MongoDB sales-led model prior to going product-led 10:31 - What main KPIs were focused on 16:01 - Recommendations and best practices for building teams 20:07 - Tactics to make sure that cross-functional dialogue is happening regularly 26:57 - The ideal squad structure for a cross-functional team 32:46 - The product development framework at MongoDB 37:34 - Best practices for developing a go-to-market strategy for a product-led company 41:36 - Product marketing roles vs product manager roles 52:29 - What kickstarted growth for the MongoDB Atlas customer base 55:31 - Top pieces of advice that were learned the hard way 57:54 - Recommended books and resources   Learn more at https://tractionconf.io   Connect with Sahir Azam: https://www.linkedin.com/in/sahirazam/   Learn more about MongoDB at https://www.mongodb.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com  

    So you need a video
    The best B2B content is pizza

    So you need a video

    Play Episode Listen Later Jun 24, 2022 17:48


    When the Umault team is preparing to pitch creative to a client, one of the questions we have to answer is “What's pizza about this?” Answering this question will help you create better and more effective B2B content. The pizza question was inspired by a revelation years ago about what content most resonated with readers of a company intranet. The answer, unsurprisingly, was pizza. Turns out everyone loves pizza. In this episode, Guy and Hope break down why your B2B content needs to be more like pizza, and how you can get there.Learn more about Guy, Hope and Umault at umault.com

    Sam's Business Growth Show
    #251 Convert Like CRAZY With Your Website (& SEO tips) - Sam interviewed by Funky Marketing Podcast

    Sam's Business Growth Show

    Play Episode Listen Later Jun 24, 2022 54:00


    ► Are you struggling to make your website convert? - Do you feel like you've tried everything but nothing seems to be working? Funky Marketing podcast host Nemanja Zivkovic interviews Sam Dunning!

    The Accidental Entrepreneur
    Paul Baron - The Wall Printer

    The Accidental Entrepreneur

    Play Episode Listen Later Jun 24, 2022 57:42


    Paul Baron is the founder and chief executive officer of The Wall Printer USA. Paul is responsible for all executive functions, assuring the growth of the corporation and of the businesses that purchase a Wall Printer. His decades of business experience span B2B, B2C, retail, manufacturing, distribution, international business, and franchising. Paul has personally developed and launched business concepts and supported successful revenue growth, which leads to exits for several start-ups and established businesses.   Paul thrives in rapid growth, high-energy environments, and values a diverse culture with good people who like to dream big, work hard, and have fun. He leads with a positive attitude, humor, and humility.   An articulate communicator with outstanding public speaking and presentation skills, Paul is frequently asked to guest lecture at industry events. He is a mentor to business owners and student interns at the University of North Carolina Wilmington (UNCW) and at UNCW's Center for Innovation and Entrepreneurship (CIE.) Paul serves on advisory boards at UNCW's Business School's Entrepreneurship track, at non-profit organizations, and privately held businesses in Wilmington, Atlanta, and NY. PAUL earned a BS in Mathematics with an education minor at the State University of New York at New Paltz and studied advanced Mathematics at the University of New Hampshire.   The Wall Printer will be expanding throughout North, Central & South America, and the Caribbean quickly over the next few years. Paul welcomes your interest in establishing an exclusive local Wall Printing business in your home territory.   In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!   You can connect with Paul and The Wall Printer on social media:   On Facebook: https://www.facebook.com/wallprintingusa/  On LinkedIn: https://www.linkedin.com/company/thewallprinter On YouTube: https://www.youtube.com/c/TheWallPrinter On Instagram: https://www.instagram.com/thewallprinter/ For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit North Authentic - NorthAuthentic.com is a conscious hair care marketplace offering the cleanest brands from around the world. Their pro stylists curate only the most fabulous non-toxic hair products. Use our affiliate link for all your purchases! https://shrsl.com/38heu The Healthy Place - Findyourhealthyplace.com has thousands of supplements to help you live a better quality of life; as well as natural solutions for chronic pain, stress, anxiety, depression, sleep and much, much more. Need guidance? Use their Live Chat feature and talk to a Wellness Consultant right on their website. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2022. All rights reserved.

    LinkedIn Ads Show
    Is it Time to Fire Your LinkedIn Ads Agency? - Ep 66

    LinkedIn Ads Show

    Play Episode Listen Later Jun 24, 2022 17:41


    Show Resources Here were the resources we covered in the episode: Episode on average benchmarks to shoot for Episode on boosting posts Episode on segmentation NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript Is it time to fire your agency that's managing your LinkedIn Ads? I'm going to walk you through what your agency should be doing on this week's episode of the LinkedIn Ads show. Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. Because we run a LinkedIn Ads agency, we really get a front row seat into the tactics and management that other agencies are doing for their clients. We get to audit their accounts and take over accounts that they used to manage. We also realize that not everyone is able to work with us. So in this episode, we're going to be covering a lot of what expert management of a LinkedIn Ads account looks like. And of course, if you're an agency, and you're not doing some of these things, take the advice to heart and see if you can improve. A lot of these things are hard lessons that we ourselves have learned over time, and we've even lost clients over. So we're holding ourselves just as accountable to the standards, as well as you and we're trying to always improve. We've certainly learned from some bar mistakes. And that's what this episode is all about. And we hope that this will help you better evaluate the service that you're getting, so that you can get it elevated. And of course, if you're not an agency, if you're managing your LinkedIn Ads strategy in house, I do hope that you'll get some value from this about how you can improve your own strategy as well. And if you think we missed anything here, let us know in the comments, or shoot us an email so that we can include it in future episodes. First in the news, I got an interesting email from LinkedIn this week that was titled Inaccurate Engagement Reporting for your LinkedIn Video Ads. It says between December 2021, and January 2022, we discovered and fixed an issue that may have affected some metrics for sponsored video ads. Due to a technical error, you may have also viewed inaccurate campaign data for the timeframe of September 23 2021 to November first 2021, we recommend that you consider generating a new report for more accurate metrics. So this is really interesting, what it looks like LinkedIn did is they noticed that there were some over reporting going on in their campaigns. We've seen the same thing from Facebook, so this isn't a huge surprise. But they've now corrected it. And if you've already generated that data, you can go back to those time periods and regenerate your reporting. This happened to probably eight different accounts that we were managing during that time period. So you may want to go take a look at your ad account and see if you had some missed reporting happening during that time as well. We also noticed this week that LinkedIn's new navigation features are back, it doesn't look like anything changed. They took it off the market for a little bit and now it's back on. If you notice any changes, feel free to let us know, but it looks pretty similar to us. Okay, that's it for the news. Let's hit it. From my experience, there aren't very many add professionals out there with a lot of experience in LinkedIn specifically. And LinkedIn is very much a different beast, it appears quite similar to Facebook in a lot of regards, but the strategies are totally different. So in this first section, I'm going to be sharing a lot of the qualitative nature of maybe how you can feel out how experienced your ad manager is, there are a lot of questions that you can ask and just gauge from their response, how adept they are at it. And I should mention that everyone has to start somewhere. And I'm not saying that you shouldn't work with someone who doesn't have a ton of experience. But I would just hope that you would ensure that you're not paying premium rates for less than premium service. If someone is just dipping their toe in the waters and learning LinkedIn ads, you shouldn't be getting charged rates that are maybe for experienced agencies. First off, you can ask them about their experience on the platform, and just get a very direct answer from them, how many accounts they've managed, how much spend, how long they've been on it. Listen for how they talk about general strategy, how do they talk about how they utilize LinkedIn as different ad objectives? Or how they think about the different ad types? How do they use them strategically? Or how do they use them in tandem with your goals? A really big one is how do they talk about bidding and budgeting? Because those things are really crucial in getting low costs from LinkedIn. Because the network is already so expensive, it's really important to make sure that you're getting the best costs possible. How do they talk about different offers? Do they take a one size fits all kind of approach? Or do they work with you to strategically select offers, and they have a scientific approach to that level of testing? Find out what resources they use to stay educated. Obviously, if they're listening to this podcast, that's a great indicator they care enough to stay up on a topic and dive in really deep, but find out what other types of resources they're including and they're using. It's also good if they're doing their own testing on other ad accounts to try to learn, but obviously, you may not want to be an agency's guinea pig as they're testing new strategies that aren't proven. You might want to ask them about how often they refresh ad creative, and how often they do new ad launches, how they determine when something is old and saturated, and now needs to be replaced? Do you catch them just parroting back what they've heard from LinkedIn? Or did they talk more from experience? And not that it's a bad thing to do what LinkedIn recommends, but if they take all of LinkedIn's advice, they may not have very much experience or done much testing themselves. And then you have to ask yourself, why not just let your LinkedIn account rep do all of the management, if your agency is just taking all of their advice anyway? Here's some things that are more about the marketer themselves. Every time you talk to them, do you learn something new? That could be an indication of how excited they are about their craft? And truly how deep their knowledge base goes? Do you feel like you can trust them? Have they lost any of your trust by maybe flaking out on something they promised to do, but didn't end up doing? Or have they been wrong on something and you've caught them in being wrong? And if you do catch them being incorrect on something, do they freely admit their mistake and take ownership? Are they honest? Are they transparent? I know it's a big deal to me, when I'm working with someone, I don't expect everyone to be perfect. But I do expect that they will own up to a mistake. If every time you talk to someone about something that has happened wrong, and it's always someone else's fault. It's always someone else's problem. They always have a great excuse for why they didn't play a part in that, that's a good sign that you've got someone who isn't willing to admit their own mistakes. And I lose respect very quickly for those kinds of people who can't admit when they're wrong. Are they constantly giving recommendations for ways to improve the account? And how about the attention they provide to you? Do they take a long time to reply? Do you get short answers or answers that feel like they didn't really read your email? These could be a signal that you're not really a valuable client to them. And maybe it's because your account is maybe on the smaller end of what they usually manage. Or maybe they specialize in another platform and LinkedIn Ads is just kind of a bolt on for them. So they can't really give it all that much attention. And of course, we know that an agency can't act like an internal employee. You can't expect an agency to reply immediately and go and do tons of tasks for you like an internal marketer would. The way that the agency model is set up is that account manager usually has multiple accounts, and multiple other clients that they're managing. So we definitely accept the fact that they're not going to act like an internal employee, but we do expect that they're going to give you good responses, good service, and obviously try to respond quickly. Are they constantly coming to you with new thoughts and strategies about the platform? Do they stay up to date on LinkedIn Ads trends and new products that LinkedIn is coming out with? Are they willing to test new things? Or even be the ones suggesting new tests? How ofte are they in communication with you? Do you sometimes go days or weeks without hearing from them? Or do you feel like if you weren't bugging them, would you never hear from them? This one really bothers me. Did someone sell you, but then when it came to actually get started, they pawned you off onto some marketer who has much less experience and maybe they're overburdened and responsible for way too many things or other channels? That feels like a little bit of a bait and switch to me. And during that sales process, I would share hope they are being really upfront about who's actually doing the management. And of course, like we've said, everyone needs to start somewhere. So definitely no knocks on having an entry level person managing an account, but if they're brand new to LinkedIn, and responsible for running Google and Facebook, too, there's no way that they're going to be hyper trained and knowledgeable enough for years. We get around this a little bit because we focus only on LinkedIn Ads. And so it's one channel that we have to train our employees on. So we can get them up to speed much, much faster than if we were trying to train them across multiple channels. How about are they honest about their performance? Do you catch them maybe taking credit for something that occurred on a different channel? Or that someone else did? Did they try to sugarcoat their metrics? And if something isn't working, are they flexible? Can they pivot strategies and think outside the box? Do they seem overly optimistic about performance? Are they trying to sugarcoat like we've talked about, if they're telling you that everything's looking really good, but when you look at it, it doesn't feel like it's doing that great. Maybe they're just trying to keep you as a customer longer by giving you a good report and lulling you into thinking that things are going well, when they may not be. How about how do they handle your concerns? Do they just brush them off? Or do they address them head on? Some marketers like to act arrogant, like you're stupid and that they know what's better? And usually, to me, this feels like a defense mechanism for someone who doesn't feel comfortable managing what they are, and I would hope that you're not being subjected to something like that. Okay. Here's a quick sponsor break, and then we'll dive into the quantitative measures on how you can evaluate your agency. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 10:15 We as marketers want to be where our customers are. If you're a B2B company, chances are LinkedIn is the channel that you'll want to be on. But this is a platform that's both expensive and cumbersome by nature. It takes an expert to tame the beast that is LinkedIn Ads. If you want to get the right message to your ideal customer at the lowest possible costs, B2Linked is the agency for you. We've learned the ins and outs of LinkedIn Ads. For the past eight years, we've spent over $150 million on the platform. And we're official LinkedIn partners. So you'll be working with LinkedIn Ads experts from day one. You can apply to work with us on the contact page of B2Linked.com. We'd absolutely love the opportunity to work with you. Alright, let's go ahead and jump into it. What about performance? Are they hitting your goals and getting good performance? One great way of telling this is comparing them with benchmarks to see if they're outperforming or underperforming, what the averages are on the network. To understand the benchmarks, go back and listen to episode 15, where we go really deep into that. If they're below benchmark, which happens because marketing is all about constantly testing. And we never know what's going to work and what won't. But if it's below average, are they making optimizations and trying to get them above. LinkedIn doesn't have a change history like Google does. So you can't go in and see how many changes or how often changes are happening in the account. But at least if you see real effort, that could be a clue that you've got someone good working on your account. Is your click traffic or your leads, actually, within your ideal customer persona? There's a lot of tools that LinkedIn gives us to be able to narrow down your lead quality, and make sure it's the very, very best leads that you're bringing in. So if you're seeing a lot of low quality leads, or people outside of your ideal persona coming through in your leads, and they're not doing anything about it, that may be a clue that they don't totally know what they're doing. You'd certainly want to see them going in and actively adding exclusions and trimming audience targeting down to adjust and make sure you're getting the very best. What about this? Are they invested in performance further down the funnel? Or are they focused just on the front end data that they can get from campaign manager? This is a little bit challenging, because a lot of marketers aren't technical enough. They're maybe not super skilled at CRMs, or Excel, but if they're not technical enough to blend the front end data from LinkedIn campaign manager, and the back end data from your CRM, maybe they've got an internal resource that they could bring who is able to do that. You just want to make sure they're not leaving you high and dry, or saying something like, well, that's not possible when it actually is. What about what features they're using? You could ask if they're using audience expansion, that is immediately a red flag that they probably don't know what they're doing, because I've never seen a case where audience expansion performed well. Are they using lead gen forms? Lead gen forms generally have a much higher conversion rate, but sales will talk about them, resulting in a lower quality lead. So it's very worth comparing between lead gen forms and landing pages. If they've just defaulted to one and they haven't asked you about the other, then that could be a red flag. Or they asking about getting access to your CRM, or being able to report from the data in your CRM. That is super important on LinkedIn. If they only boost posts, that could be a clue that they are really experienced in Facebook, but don't really know LinkedIn all that well. Go back and listen to episode 51 all about boosting posts. What about the bidding method that they're using? If they're only using the defaults for anything, that could be a clue that they don't really know what they're doing. We found that if click through rate is really good max delivery is the best way to bid. Most of the time click through rates are in that position where it's actually better to pay by cost per click. And if they're only using one bid type, that could be a clue that they don't know what they're doing. What about the targeting? Are they targeting too broadly? Do they have multiple job functions or multiple types of personas, all lumped in one, same campaign? Go back and listen to the last episode, Episode 65, all about segmentation. Also look at your audience sizes. If every audience is over about 150,000 people, generally that tells me they don't have a solid targeting strategy. So that's worth looking at for sure. Do they do all of their analysis inside of campaign manager? Or do they pull data out into Excel or some other dashboard where they can get a deeper look? There are a lot of insights that you can only get by bringing the data into a different platform. So I hope they are. Here's a really big one for me. There are a lot of agencies that won't actually give the client access to the LinkedIn Ads account. That lack of transparency really bothers me as a marketer, because they could be doing things like misreporting, lying to you about what your data is doing, or telling you certain costs, but then adding a markup on there, which you may not want to be paying. If you do have access to the account, and I really hope you do, you can do a little bit of analysis yourself and see do your numbers that you see match up with what the agency is showing you. That could be a great way to compare and see if they're being totally transparent and honest. So I hope these were helpful and understanding what your agency should be doing, or at least could be doing. And certainly, I hope it's helpful for you internal marketers to help you manage your own account better. Is there anything that you look for that we might have missed? Shoot us an email or leave us a comment? We'd absolutely love to include it in a future episode. All right, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 16:12 All right down in the show notes, you'll see links to Episode 15 that's all about benchmarks. So you can compare your performance and see how you're actually doing. Episode 51 we do a call out to and it's all about boosting posts so make sure you listen to that one. If that's something that you're curious about. I also just barely mentioned the episode on segmentation. It was the most recent episode, you've probably listened to it if you're listening to this one. But if not go back and listen to it. It's definitely one of the ones that you'll need to listen to. If you're trying to learn more about LinkedIn Ads. Or if you have a colleague who is, go check out the course that I did on LinkedIn Learning. The link is right down in the show notes and it is by far the highest quality course and the course with the lowest cost out there for LinkedIn Ads right now. So check that one out and look down at your podcast player right now. If you're not already subscribed to this podcast, hit that subscribe button. We'd love to have you around next episode. And please do go leave us a review. We absolutely love to hear from you. We get emails all the time from you about what you're learning from the podcast and what you're getting out of it. Please go leave those in the reviews so other people get the news about what they should be learning as well. With any questions, future topics or feedback to the show, email us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

    MarTech Podcast // Marketing + Technology = Business Growth
    Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Jun 24, 2022 12:17


    Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor's next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. Show NotesConnect With:Derrick Jenkins: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Franchise Freedom
    Win Back Control Of Your Time With the Right Systems In Place For Your Business

    Franchise Freedom

    Play Episode Listen Later Jun 24, 2022 33:45


    Join your host Giuseppe Grammatico and his guest, Simon Severino, as he shares his strategies that help clients sprint their business to scalability success. As a consultant, Simon has proven that it's easier to be the consultant than to be the one being coached. Once you're in the weeds, it becomes a different game. Today, Simon explains how he defines a scalable business model, how you must find the weakest part in your system, the three essential CEO habits, what you can expect from his book Strategy Sprints, and more. In this episode you will learn: A scalable model should no longer include you in the operations Fixing the weakest part of your system creates significant improvements Why do you need daily, weekly, and monthly habits? Agile Companies vs. Rigid Companies How does Simon describe the ideal client? About Simon Severino: In 19 years of entrepreneurship, Simon executed hundreds of go-to-market strategies with B2B teams around the globe. He's scaled his own consultancy and has retired from operations. Steve reached financial freedom and became an investor. Since then, he has helped thousands of entrepreneurs reach financial freedom and has a firm that runs without being dependent on them. Today, Steve shares his blueprints with B2B leaders. Connect with Simon Severino on: Website:https://www.strategysprints.com/  Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business, Book by Simon Severino: https://www.amazon.com/Strategy-Sprints-Accelerate-Growth-Business/dp/139860349X/ref=sr_1_1?keywords=strategy+sprints&qid=1638529106&sr=8-1  Connect with Franchise Freedom on: Website:https://ggthefranchiseguide.com/podcast/ LinkedIn:https://www.linkedin.com/company/gg-the-franchise-guide/  Facebook:https://www.facebook.com/GGTheFranchiseGuide Twitter:https://twitter.com/ggrammatico Instagram:https://www.instagram.com/gg_the_franchise_guide/ Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriber  Podcasts:https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638 https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm https://cutt.ly/gkG7t2g  The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico: https://ggthefranchiseguide.com/book/  Are you ready to book a call with Giuseppe? Book your first call now: https://ggthefranchiseguide.com/calendar/   

    The Agile World with Greg Kihlstrom
    #255: Creating an unbeatable B2B brand with Drew Neisser, Renegade

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Jun 24, 2022 27:00


    Today we're going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I'd like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO's Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.

    Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
    298: HubSpot CMO: Sailing Above the Sea of Sameness

    Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

    Play Episode Listen Later Jun 24, 2022 47:00


    Unbeatable B2B brands are those that dare to be distinct. That's the theme of this episode with HubSpot CMO Kipp Bodnar, a differentiation pro who has been with the brand as it's grown into a global marketing behemoth with over 7K employees and an impressive reputation. Tune in for a lesson in courageous strategy, as Kipp shares (1) why HubSpot decided to acquire a media business and how it's working out for them and (2) the story behind HubSpot's first-ever global ad campaign with… Kathryn Hahn as a pirate!? Listening to this episode will give you an extra, fun boost to your day and hopefully inspire some bold moves for your business. No matter where you are in your brand or marketing journey. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    Best Damn Agency Podcast
    SOTR: How to Build a Predictable Sales Pipeline for your Agency featuring Scott Scully, Eric Watkins, and Jeff Winters

    Best Damn Agency Podcast

    Play Episode Listen Later Jun 24, 2022 69:36


    Scott Scully is the Founder and CEO of Abstrakt Marketing Group, a B2B lead generation company and business growth agency. For the last 12 years, they have offered multi-channel marketing solutions to small and medium-sized businesses that are looking to grow through outbound lead generation, marketing services, and Salesforce consulting. Eric Watkins started at Abstrakt Marketing Group in 2012 as an Operations Intern and since then have worked his way up to holding a position on the Executive team and overseeing the company as President. During his time at Abstrakt, he has assisted in the restructuring of the Partner Sales division which enabled Abstrakt to grow its employee count by 140%. In 2018, Eric earned Workforce Magazine's Game Changer award and in 2022 was honored as one of St. Louis's 100 Titans.Jeff Winters is the Founder and CEO of Sapper Consulting, which helps companies deliver data-driven sales campaigns to replace cold calling, drive pipeline and ignite ROI. Their tactics have been featured in Forbes, Inc., HBR, Entrepreneur, HubSpot, Salesforce, and more because they're up to 300% more effective than standard metrics. Sapper Consulting has experienced tremendous growth, tripling 3 times in 3 years.Together they have launched The Grow Show podcast and publish weekly episodes to help business leaders improve their processes and procedures. You can find the podcast on Spotify, Apple Podcasts, and more.If you're looking to improve your sales processes, build out a better sales pipeline, or a better way to grow your agency profitably and sustainably, this episode is chock-full of insights you surely won't want to miss.What's in their glasses:  Kentucky Owl Confiscated Kentucky Straight Bourbon WhiskeyThis Cast Covers:How Scott started Abstrakt Marketing Group and has been helping businesses have more predictable sales meetings for the past 12 years and counting (03:41) Eric shares his ascent from starting out as an intern to working his way up to become the president at Abstrakt Marketing Group (05:44) Jeff recalls his early days starting Sapper Consulting in 2013 and growing it to about 150 employees and over 750 clients today (09:18)  If they had the biggest deal in company history come across your desk, who would Scott, Eric, or Jeff send out to work and close the deal? (13:16)The number of face-to-face sales presentations Scott's ever done in his entire career (14:31)What gets you out of bed in the morning? (15:10)Debunking the fallacy that you cannot impact meaningful life change through business (17:42)JJ recalls personally seeing lives change when an agency owner who was stuck at $4M for the longest time exited for $17M eighteen months after building out a sales operation for them (19:41)What can you do to bring your salespeople out of a slump and move forward in the right direction (21:56)Eric feels the greatest rush in his career when this happens (24:43) Joey crushing it as the first guest on The Grow Show - a podcast hosted by Scott, Eric, and Jeff (27:14)Is the AE-SDR/closer-biz dev rep model the only way modern way to do sales effectively? (28:09)Some are better at setting appointments, others are better at closing (29:58)Joey brings up an alternative to the AE-SDR/closer-biz dev rep model for agencies with lower profit margins (32:00)The concept of the enabled full-cycle salesperson (32:31)Profitability challenges one can see in the AE-SDR marriage and the enabled full-cycle salesperson model (34:00)Is the follow-up really the most impactful part? (39:00)An extra step in the follow-up process that most sales teams just don't do which can make the jobs of the SDR, sales admin, and closer better (40:30) How tweaking this model could help sales reps become more motivated at their jobs (41:44)Why money doesn't grow on trees - a reminder for every agency owner listening to this podcast (43:44)Joey points out just how impressive it is to build Abstrakt to be making $60 million per year as a lead gen company (46:36)What sets up their clients for success and what do agencies who drive more revenue have that others don't? (47:59)A key characteristic of their successful customers know how to sell cold outbound leads (49:41)Why you should always be reminding your clients about the ridiculous amount of activity your service takes and not just the results (51:00)One major pitfall most agency owners make specifically with outbound lead generation (54:57)The biggest hurdle right now for Eric and Jeff in their own sales department (57:12) Why specialization is so crucial in hiring and training sales reps (58:00)The biggest opportunity that Abstrakt could really work on that would help even more businesses grow (59:00)“Sell it before you build it” (1:00:00)Scott, Eric, and Jeff answer a very personal question that you as an agency owner should probably start thinking about as well (1:02:00)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindAbstrakt Marketing GroupSapper ConsultingThe Grow Show PodcastScott Scully on LinkedInEric Watkins on LinkedInJeff Winters on LinkedIn

    FreightCasts
    Social Media Strategies with Magnum Transportation EP59 Cyberly

    FreightCasts

    Play Episode Listen Later Jun 23, 2022 36:15


    Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.

    Supreme Being
    Episode 422: The Importance Of Training, Practicing and Drilling Skills DAILY

    Supreme Being

    Play Episode Listen Later Jun 23, 2022 19:31


    Every single day you have to train, practice and drill. What we do, is who we are. You want to be the best? You better be doing what the best do, period!http://www.bryancasellacoaching.comgo.bryancasellacoaching.com/strategycal - schedule a strategy call today!

    The Product Podcast
    How to Master Product-Led Growth Strategy in B2B by Gainsight PX CTO & Founder

    The Product Podcast

    Play Episode Listen Later Jun 23, 2022 25:57


    Let your product take your company to new heights. In this episode, we're talking product-led growth with Gainsight PX CTO and Founder, Mickey Alon. Join us to learn more about using your product to drive user acquisition, growth, and retention so that your company can reach new heights. Get the FREE Product Book and check out our curated list of free Product Management resources hereThis episode is brought to you by Amplitude.Amplitude is the pioneer in digital optimization software, helping product leaders answer the strategic question: "How do our digital products drive our business?" More than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude. The Amplitude Digital Optimization System makes critical data accessible and actionable so teams can unlock insights, build winning products faster, and turn products into revenue. Amplitude is the best-in-class product analytics solution, ranked #1 in G2's 2022 Winter Report.Get started today at amplitude.com

    Look Left @ Marketing
    Strategies for Aligning Content With Lead Generation in B2B Marketing

    Look Left @ Marketing

    Play Episode Listen Later Jun 23, 2022 18:59


    One of the primary objectives of a B2B content marketing program is to attract the attention and interest of potential customers. There are a lot of factors to be considered—after all, certain content may be more effective with prospects at different points in the sales process.   In this episode of the Look Left @ Marketing podcast, the fifth in our content marketing series, Bryan Scanlon and Matt Raven provide insight and suggestions for B2B companies looking to properly produce content that supports lead generation. 00:51 - A look at the classic marketing funnel01:30 - The role of search and science in identifying customer interest03:46 - Understanding the B2B audience05:49 - How to plan for search when your emerging tech isn't well known yet07:59 - Appealing to “top of the funnel” prospects09:41 - Companies that don't fit in well-defined categories need to explore a variety of place12:32 - Consideration and evaluation in the middle of the funnel, where comparison-based content works well 15:07 - The value of product reviews has changed in recent years

    Lenny's Podcast: Product | Growth | Career
    Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more

    Lenny's Podcast: Product | Growth | Career

    Play Episode Listen Later Jun 23, 2022 59:16


    Elena Verna has led growth at some of today’s most successful B2B businesses, including Miro as CMO, Surveymonkey as SVP of Growth, and now at Amplitude as interim Head of Growth. She’s also worked closely with over a dozen companies on growth and product strategy, including companies like MongoDB, Clockwise, and Netlify (where she sits on the board of directors). Elena is undoubtedly one of the smartest people on growth strategy in the world.—Thank you to our sponsors for making this episode possible:• Persona: https://withpersona.com/lenny• Stytch: https://stytch.com/• PostHog: https://posthog.com/lenny—In this episode, we cover:1) How did Elena go from an analyst at Safeway to Head of Product at Amplitude?2) What’s changing in B2B growth?3) What exactly is “product-led growth,” and how can you apply it at every stage of growth?4) How is PLG already transforming itself?5) Why do you need to be both product-led and sales-led?6) Why does PLG often get crushed when you move upmarket, and how do you avoid this?7) What it looks like when your PLG motion is dying.8) Why product-led is the future of sales.9) Why is freemium the way to go, over trial?10) Why should you hire internally for your first growth hire?—Where to find Elena:• LinkedIn: https://www.linkedin.com/in/elenaverna• Twitter: https://twitter.com/elenaverna Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    MarTech Podcast // Marketing + Technology = Business Growth
    Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Jun 23, 2022 11:01


    Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There's hardly ever just one stakeholder involved in a B2B purchasing decision. Rather than relying on traditional digital campaigns, marketers have started to use account-based marketing solutions to personalize marketing messages for all decision-makers within high-value accounts. Today, Derrick talks about personalizing B2B marketing in an evolving marketplace. Show NotesConnect With:Derrick Jenkins: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Marketing Millennials
    91 - How Jason Bradwell is Fixing B2B Marketing

    The Marketing Millennials

    Play Episode Listen Later Jun 23, 2022 37:08


    B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it. From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience. Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok. You'll also hear why creativity is a competitive advantage and what Jason's learnt after more than a decade in the industry. And if you're looking to grow your brand through audio, you need Decibel. Within minutes, you can https://decibelads.com?utm_source=newsletter&utm_medium=email&utm_campaign=mm (launch your first audio ad campaign) with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to http://www.decibel.com (www.decibelads.com) to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Jason: LinkedIn: https://www.linkedin.com/in/jason-bradwell-40b45751 (linkedin.com/in/jason-bradwell-40b45751) Twitter: https://twitter.com/JasonRBradwell (twitter.com/JasonRBradwell) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)

    The Third Growth Option  with Benno Duenkelsbuehler and Guests
    Billion Dollar B2B Growth thru E-commerce

    The Third Growth Option with Benno Duenkelsbuehler and Guests

    Play Episode Listen Later Jun 23, 2022 28:26


    I learned a great deal in this episode from Brian Beck,  a leading 23-year practitioner, expert, and operator in e-commerce: we talked about the why, what, and how of growing revenue streams through B2B e-commerce. Brian also wrote the book on the subject – Billion Dollar B2B Ecommerce – and our conversation touched on breaking down the complexity of e-commerce (into consumer-facing and operations-facing, pre-sale and post-sale), the importance of cross-functional translation and alignment, and demystifying this great opportunity for manufacturers and distributors.2:42 – “There are so many parallels between what we experienced in consumer (e-commerce) and what businesses – manufacturers, distributors – who operate B2B ecom segments, experience.” 3:14 – …on why B2C ecom is so important to understanding and optimizing B2B ecom: “B2C ecom set the precedent for B2B ecom… that friction-less buying experience on the B2C side doesn't yet fully exist on B2B, but it's happening.”5:25 – “The same dynamics are now occurring in B2B. The buyer has more choices and more power and more transparency than they ever had before.”8:06 – … on the B2B buyer's mindset and expectation “the next generation of B2B buyers that are here, are Amazon natives.”9:25 – “Millennials are going to be 75% of the workforce in two years… you've got to make that buyer's job easier thru the e-commerce experience… it has to be hyper efficient.”12:51 – Talking about midsized ($10M to $20M revenue companies) who grew significantly thru B2B ecom: “management's willingness to act is what holds companies back, more so than the tools and technology – they are here and available today.”15:30 – “The brutal reality of the situation is that the customers' expectations have changed. If you're not willing to make the change, you may not be in business in 10 or 15 years.”

    Let's Fix Work
    Bonus: Hiring, Retention and the Importance of Employee Allyship With Donald Knight II

    Let's Fix Work

    Play Episode Listen Later Jun 23, 2022 21:49


    Welcome to the bonus episode of Punk Rock HR. I'm sitting down with Donald Knight II, chief people officer of Greenhouse Software. You may know Greenhouse Software for its focus on recruitment, onboarding, diversity, inclusion, equity and belonging. Donald is a new addition to the Greenhouse team. In our conversation, we discussed what it was like getting hired during the pandemic, the importance of including the company's mission in the hiring process and why retention's biggest issue is burnout. We also discuss what's next in HR and why we need employee allyship. Punk Rock HR is proudly underwritten by The Starr Conspiracy. The Starr Conspiracy is a B2B marketing agency for innovative brands creating the future of workplace solutions. For more information, head over to thestarrconspiracy.com. To read the full show notes for this episode, visit: https://laurieruettimann.com/hiring-retention-and-the-importance-of-employee-allyship

    a16z
    Applying AI in B2B

    a16z

    Play Episode Listen Later Jun 23, 2022 24:56


    In this episode from October 2019, People.AI founder and CEO Oleg Rogynskyy and a16z partner Peter Lauten discuss with Das Rush about what the rise of AI in B2B means for enterprises, workers, and startups. They explain why AI provides a strong first mover advantage to enterprises that adopt it early; how it can automate lower level tasks, maximize our focus, and, ultimately, make our work more meaningful; and for startups, they provide a playbook for seizing the next AI opportunity.To learn more about the latest in AI, ML, data, and how enterprise are working with these technologies, go to future.com/data.

    Radically Transparent
    Lisa Marcyes on Creating Value for a Global Audience

    Radically Transparent

    Play Episode Listen Later Jun 23, 2022 32:07


    Oracle's Director of Global Social Media, Lisa Marcyes, stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product. She shares her opinions on why content that is relatable, personable, and showcases the humans behind the handle resonates best with a global audience and how the power of speaking to audiences across social as if they were at a backyard BBQ – which she adheres to today -- is a tone that resonates well with most audiences. Her number one rule when it comes to social content? No highly produced copy! This approach has completely shifted the way B2B social media is perceived in the marketplace and is proving to transcend across all languages and cultures – which comes in handy for Lisa as she is responsible for communication to over 11 million followers. This episode will have you at the edge of your seat as Lisa dives into some of her most wild moments leading the Oracle social team. Listen to what she's learned along the way, and even a few tips and tricks when thinking about your own social media strategy. Hot Topics of this episode: - How B2B brands can meet audience expectations in the social advocacy arena to stand up and make a difference as they respond to amazing moments in history – and what to do if you don't always get it right - Why LinkedIn Newsletters are the engagement hack you didn't know you needed – and other ways to add value across social media - How she's creating a personalized experience for 11 million followers in a meaningful way

    Culture Factor 2.0
    Medha Parlikar: Web3 Blockchain Does Not Exist without Web2

    Culture Factor 2.0

    Play Episode Listen Later Jun 23, 2022 38:58


    Medha Parlikar is co-founder and CTO of CasperLabs. She has more than 30 years of tech experience and is considered one of the top women in blockchain. She started working with technology in the early 1980's, building computers in the basement. For the past two decades, she has been delivering production SaaS software for large companies including Adobe, Omniture and Avalara. Medha excels in building high-functioning technical teams, and inspiring them to deliver solutions that solve customer problems. Medha holds a Bachelor's Degree in Computer Information Systems and Programming from Coleman College.CasperLabs is committed to supporting the next wave of blockchain adoption among businesses and providing developers with a reliable and secure framework to build private, public and hybrid blockchain applications all guided by open-source principlesWhat was the impetus for designing this? Was it missing for enterprise and smaller businesses? And did you build it yourself?How do you de-mystify and de-stigmatise blockchain for businesses? What are the nuances that work so well with SaaS that make it uniquely perfect for companies moving from Web2 to Web3?And the recent downturn in the market, how did that affect conversations with your clients?Medha Parlikar, TwitterCasper Labs, Twitter Medha Parlikar, LinkedinHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterWatch Culture Factor and VaynerNFT#casper #protocol #software #enterprise #disintermediate #brands #ecosystem #business #governance #offer #deliver #infrastructure #CasperLabs #Adobe #omniture #avalara #opensource #DAO #caspernodesoftware #publicnetwork #DEVxDAO #ConsenSys #dotto #governance #datasovereignty #mp3.com #riaa #BLOCKv #smartmedia #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #youtubers #tiktok #instagram #reels #branding  #entrepreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #startapodcasttoday #startapodcastalready   #experiences #experientialmarketing #companyculture #employeeengagment #community #peertopeer #decentralizedeconomy

    Powertools Mixshow
    Episode 17: Powertools ft: Own Boss and Sevek

    Powertools Mixshow

    Play Episode Listen Later Jun 23, 2022 60:12


    Powertools ft: a B2B mix from Own Boss and Sevek. Hosted by Richard Vission. Airs every Saturday night at 8pm PT/11pm ET on Siruis XM Channel 13 Pitbull's Globalization. Check us out on our social mediaSocial Media Handles: @richardvission@ownbossmusic@_sevek@wearepowertools@SiriusXM@GlobalizationXMOwn Boss B2B Sevek Tracklist:Own Boss and Sevek - Move Your BodyOwn Boss and KRIEGER & Moonsphazes - Strange LovePiero Pirup - We Don't NeedLouie Austen - Hoping (Herberts High Dub)IDIDIDOwn Boss and Outflux - Last Night (Remix)Gorgon City ft. EVAN GIIA (Snakehips Remix)Chaney - Love AgainLoulou Players & Julio Garcia - SynchronizeIDLucas Estrada & Wahlstedt - MajestyIDIDLouie Vega & The Martinez Brothers ft. Marc E. Bassy - Let It Go (Vintage Culture Remix)

    The Official SaaStr Podcast: SaaS | Founders | Investors
    SaaStr 567: 17 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin

    The Official SaaStr Podcast: SaaS | Founders | Investors

    Play Episode Listen Later Jun 23, 2022 38:02


    At SaaStr Europa 2022, Jason shared the results of 17 SaaStr LinkedIn polls and discusses where he thinks SaaS companies are on track or need improvement.   Full video: https://youtu.be/C6EooAXOvh8?t=19021   Want to join the SaaStr community? We're the

    The Content 10x Podcast
    Maximizing the Content That You Create For Events

    The Content 10x Podcast

    Play Episode Listen Later Jun 23, 2022 14:33


    If participating in events is part of your marketing strategy – whether you're speaking, sponsoring, or exhibiting – you'll know that plenty of effort goes into the content you create.  This is the case whether it's a virtual, in-person, or hybrid event. Good news - you can save time, money and labor by repurposing that content. In this episode, we discuss how to give your event content a new lease of life, why taking a different approach to event content could help your business get noticed and learn 4 key types of event content teeming with repurposing potential. Find out: How Content 10x create content with repurposing in mind for the events we attend 4 key ways you can repurpose event content How thinking outside the box (or booth!) could help your brand stand out Important links & mentions: Content 10x: https://www.content10x.com Episode 232 – When is the Best Time to Repurpose Your Content?: https://www.content10.com/232 (https://www.content10.com/232) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

    Mitchell Levy Presents AHA Moments
    RJ Nicolosi, Lucie Newcomb & Kimberly Bonner on Thought Leader Life Credibility Specials (MLP 167)

    Mitchell Levy Presents AHA Moments

    Play Episode Listen Later Jun 22, 2022 27:19


    Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. RJ Nicolosi is an entrepreneur, CEO and CEO coach. He works with companies to drive growth through business model innovation, technology, and people. He is the chairman and founder of Catapult Leadership Lab and the chief digital officer of RevLocal. He helps companies to achieve sustainable double-digit growth. If you are a CEO of a high-growth company, and you recognize that all the answers are not found within the confines of your company, it is best to reach out to RJ Nicolosi at https://www.catapultleadershiplab.com/ or via https://www.linkedin.com/in/rjnicolosi.  Lucie Newcomb who is the President and CEO of the NewComm Global Group, Inc. based in Silicon Valley. She is a recognized global B2B strategy, marketing, and business leader helping companies to build, launch, change things strategically and drive results collaboratively. If you are a global business or you're trying to figure out whether or not you should be and you want an expert and partner, reach out to Lucie Newcomb at https://www.NewCommGlobal.com/.  Kimberly Marie Bonner is the Chief Joy Officer at New Day Consulting Systems, which focuses on taking small businesses from start-up to scale-up. She is a business scale expert. Trained as a lawyer, she has close to 20 years of experience scaling organizations. Kimberly works with Fortune 500 companies, family-owned companies, and start-up businesses to achieve sustainable growth, profitability, brand dominance, and location expansion. Her expertise includes, but is not limited to, intellectual property licensing, franchising, mergers and acquisitions, turnarounds, and exits. Her mission is to “help millions make millions.” To achieve that end, her goal for the next decade, 2020-2030, is to launch multiple business accelerators and a private equity fund that targets underrepresented founders. She leads New Day Consulting Systems and hosts the radio/podcast show, Business Scale Insights. An accomplished author and speaker, Kimberly is a graduate of the University of Virginia with a degree in Foreign Affairs and a graduate of the University of Virginia School of Law. If you are a professional looking to own a small business or if you are a small business owner looking to turn around and scale your business, reach out to Kimberly Marie Bonner by visiting her website, http://www.newdayconsultingsystems.com, and going to https://www.linkedin.com/in/kimberly-marie-bonner-2235aa2.   Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

    Focus On Brand
    The Debrief: Zello Rebrand

    Focus On Brand

    Play Episode Listen Later Jun 22, 2022 30:32


    Zello had already built the most popular push-to-talk app, but it needed a brand that spoke more directly to enterprise and business communication clients. Focus Lab CEO Bill Kenney chats with Zello Brand Director Todd Calvert about our work together and how a rebrand project strengthened their company as a whole. See more of our work with Zello at focuslab.agency/work/zello 0:00 - Intro 2:02 - How did you know it was time to rebrand? 5:10 - What was the most challenging part? 9:05 - What was the most rewarding part? 13:06 - What was the most surprising aspect of the project? 20:18 - How's the new brand performing? 23:35 - What advice would you offer to anyone considering a rebrand? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

    B2B Marketing Exchange
    Are MQLS Actually Dead?

    B2B Marketing Exchange

    Play Episode Listen Later Jun 22, 2022 19:49


    To MQL, or not to MQL — that's the question plaguing the industry as marketers are faced with varying reports concerning the future of leads. While some organizations claim the lead is dead, other folks aren't so sure. Host Kelly Lindenau sat down with Jon Russo, B2BFusion's Founder and CMO, to discuss his take on the lead dilemma. Russo believes that, when adapted to modern B2B practices, MQLs are still a viable and beneficial component of marketers' arsenals. As Lindenau and Russo dive into the world of leads, the pair discuss: The probability/possibility of eliminating leads, along with the challenges marketers would face in phasing leads out;  The various factors giving leads a bad rep and making marketers consider elimination;  How marketers can enhance and modernize their lead generation efforts; and The latest trends in B2B technology and how Russo sees the space evolving. RELATED LINKS Access #B2BMX: NLA on-demand now Listen to Season 6, Episode 8  Register for the B2B Sales & Marketing Exchange in Boston 

    Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
    B2B Founder's Go-to-Market Playbook -- Patrick Thorp // Founder Revenue Academy

    Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

    Play Episode Listen Later Jun 22, 2022 16:51


    Co-founder of Founder Revenue Academy, Patrick Thorp discusses how B2B founders can craft the best go-to-market strategies. Approximately ⅔ of founders in the UK come from a software engineering and development background. Unfortunately, that puts them at a big disadvantage when bringing their product to market. Today, Patrick gives us the playbook that can help technical founders jump this hurdle. Show NotesConnect With:Patrick Thorp: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech Podcast // Marketing + Technology = Business Growth
    Supporting Sales in the Virtual Age -- Derrick Jenkins // Owler

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Jun 22, 2022 14:10


    Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. When marketing and sales teams are aligned, sales knows exactly where a prospects is on their customer journey, and marketing is supporting sales to sales close the deal and be more effective at their jobs. But, this is only possible if sales and marketing teams are working towards the goal of increasing revenue. Today, Derrick talks about supporting sales in the virtual age. Show NotesConnect With:Derrick Jenkins: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Science of CX
    Eli Schwartz: Don't Waste Money on SEO

    Science of CX

    Play Episode Listen Later Jun 22, 2022 46:18


    Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.  His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue.  His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world.  Key Takeaways.  Understanding what SEO is and why it matters Forecasting search traffic using bottoms up metricsSEO is an amazing marketing channel: And how you can best positioned yourself to reach your desired audienceTypes of industries that Eli recommends are best suited for SEO Eli's take on strategies used by google and other search engines. He shares why it's important to focus on the users as opposed to obsessing over a search engine's algorithm and system of ranking. Why local sites and businesses should not be doing SEOHow Eli helps different businesses and companies that reach to him for help. And why two thirds of his interested clients end up being the wrong fit for SEO. Prioritization of contentAn exercise for interested parties looking to venture into SEO Connect with Eli LinkedIn - www.linkedin.com/in/schwartze/  Website - https://www.elischwartz.co/  Twitter - https://twitter.com/5le  Amazon - https://www.amazon.com/Eli-Schwartz/e/B091G2SQXB%3Fref=dbs_a_mng_rwt_scns_share 

    Fundadores:  Startups | Emprendimiento | Venture Capital

    Hoy estoy con Daniel Bilbao, CEO y Cofundador de Truora, una compañía líder en solucionar el fraude en Latinoamérica.Hablamos de su paso por Beepi, donde vio como crecieron de 20 a 300 personas y mas de 150M de usd levantados para después quebrar. Luego fundo Paladin Cyber, y les fue muy difícil levantar capital , salió de ahí y decidió fundar Truora.Hablamos de su decisión de abrir en varios países muy rápidamente así como crear un podcast para contar la historia de la compañía. Por cierto el podcast se llama El Universo de Truora y al final de este episodio hay un teaser de la segunda temporada.  Donde quiera que estés no olvides dejarnos una reseña Libros mencionados:Zero to One - Peter ThielBitzscaling - Reid Hoffman Sobre el invitado:Conecta con Daniel en LinkedIn Follow Us:NewsletterEscribe una ReseñaEncuesta de AudienciaTikTokInstagramTwitterLinkedinWeb 

    Employer Branding Podcast
    Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies

    Employer Branding Podcast

    Play Episode Listen Later Jun 22, 2022 24:11


    We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Nataie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies. Natalie Bodus on LinkedIn: https://www.linkedin.com/in/natalie-bodus-mba-95125817/ Zebra's Your Edge Blog: https://www.zebra.com/us/en/blog.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

    The Innovative Agency
    164. Addressing Buyer Journey Changes, with Jeff Pedowitz

    The Innovative Agency

    Play Episode Listen Later Jun 22, 2022 32:46


    Are you helping your clients achieve revenue growth? In this episode of the Innovative Agency podcast, we are joined by the Founder of The Pedowitz Group, Jeff Pedowitz. Since 2007, Jeff and his team have helped over 1,400 companies engage customers, go digital, and grow revenue. During our conversation, he shares his unique model and insights for creating a better customer experience. What you will learn in this episode: How the customer journey has changed in recent years What is the loop model, and how can it be used to engage customers How does the funnel differ from the loop model, and why the funnel may not account for multiple buying stages Why marketers should prioritize storytelling and the customer experience What questions agencies should ask their clients that are often missed How can agencies conduct valuable customer research for themselves and clients How buying patterns have changed in the B2B industry, and how it impacts digital marketing What agency owners should do if they want to reconsider revenue growth Bio Jeff Pedowitz grew up working in the restaurant business and learned firsthand the value of good operations. He used to curse at the owners of the Greek diner for making him scrape out ketchup bottles, but it taught him the value of a dollar – and not to waste it. When his parents bought him a Commodore 64, he taught himself how to program and began a life-long love affair with software and technology. Jeff's parents were teachers who later transitioned into sales for World Book/Childcraft. They took him to their trade shows and corporate events, and he listened to Zig Zigler and Dennis Waitley in the car on the family's 8-track cassette. All those years, growing up in and around businesses instilled a passion for business. Now, every day he gets to live his passion, traveling the world to teach companies how to build better marketing organizations and drive repeatable, predictable, and scalable revenue. Jeff started The Pedowitz Group in 2007 and has been blessed with an amazing team that he calls family. Together, they have helped over 1,400 companies engage customers, go digital, and grow revenue. Resources: Website: pedowitzgroup.com Revenue Marketing Basics - https://rmu.pedowitzgroup.com/p/revenue-marketing-basics LinkedIn: linkedin.com/in/jeffpedowitz Twitter: https://twitter.com/JeffPedowitz

    Best Damn Agency Podcast
    Attitude over Aptitude: Why Mindset Trumps Skillset When Hiring the Best Talent featuring Skyler Reeves of Ardent Growth

    Best Damn Agency Podcast

    Play Episode Listen Later Jun 22, 2022 60:38


    Skyler Reeves is the Founder and CEO of Ardent Growth out of Murray, Kentucky. They are a company that helps B2B SaaS companies get more value from their content by blending qualitative customer insights with their proprietary content prioritization algorithm. Skyler is on a mission to blend data and creativity to make the web a better place. He holds degrees in both computer science and philosophy (MSU) and is an Iraq War veteran.In this episode, we talk about Skyler's journey from war veteran to going to college to study computer science and philosophy to founding an agency focused on SEO and marketing and helping B2B SaaS companies scale their organic traffic with their internal software.  He also shares why he's investing in a coach, in building out a sales operation for Ardent Growth, and his insights on his experiences of hiring the right people for your agency.This Cast Covers:How Skyler's love for creating solutions to unsolvable problems and philosophy got him into the world of SEO and marketing (02:27)His reasons for joining the military right out of high school and what his experience returning to civilian life was like (05:31)The genesis of Ardent Growth and his transition from working in logistics to building his own digital firm (09:44)The value of investing in a coach, having someone speak into your life and your business, and how to go about finding a good coach (11:43)Why his coach told him about bringing the internal technology Ardent had built out to B2B SaaS companies, private equity, VCs, and agencies (15:58)The core problem this internal tool has helped solve for a lot of companies looking to invest in content and SEO (17:32)  How they realized the value of their technology would be a great help for digital marketing agencies (19:25)Did Skyler ever desire to go to market with their tech and make it customer-facing or was the motivation always to serve them internally as they serve other people? (20:21)How having this internal tool helps their profit margins as an agency (21:40)Goals and priorities for the agency as Skyler looks to the future of Ardent aside from investing in building out a sales operation (26:54)Skyler's decision to push working into the VC and private equity industry as well (31:06)Why SEO is a challenging endeavor for agencies specifically to get right (33:06)Skyler recommends where SDA as an agency should focus when it comes to SEO-related efforts (35:45)Areas where Skyler might still be struggling with in the agency and what he's doing to work on them (37:20)One of the largest mistakes Skyler's done growthwise for the agency is not thinking about people (41:01)A pretty interesting rule Joey made up when it comes to hiring the best talent for his agency called the 95-5-90 (42:45)Why Skyler likes looking for coachable people (45:48)What Joey looks for in people related to mindset (46:45)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindSkyler Reeves | LinkedInArdent Growth