Podcasts about B2B

Most B2B marketing fails for one simple reason: it forgets how persuasion actually works.That's why Mad Men still hits. Beneath the suits, pitches, and personal drama, it's a masterclass in what actually moves people. In this episode, we break down its B2B marketing takeaways with the help of our special guest  Fahad Muhammad, Former VP of Marketing at TealBook.Together, we explore why fundamentals matter more than tactics, why emotion drives demand, and how originality is the only real advantage left in modern B2B marketing.About our guest, Fahad MuhammadFahad is a revenue-centric and data-driven marketing leader with 17 years of experience in strategic marketing at severalSaaS/Tech companies ranging from start-ups, SMBs to enterprise organizations. Specializing in demand creation and generation, he takes a data driven approach to identify unique growth opportunities in order to drive revenue and foster meaningful connections with customers. He is a diehard college football fan (Sun Devil for life!) and attends ASU's homecoming game each fall. An avid reader, he loves to read with a cup of his favorite coffee in hand.What B2B Companies Can Learn From Mad Men:Anchor on positioning before you touch tactics. Fahad's biggest takeaway from Mad Men is that modern B2B often skips the hard thinking and jumps straight to execution. The show strips marketing back to its core, and the lesson is uncomfortable in its simplicity. As he puts it, “This discipline is around three core things. It's about positioning, it's about having a very compelling piece of creative… and then the last piece is really understanding who your audience is.” The danger for B2B teams is mistaking activity for strategy. If positioning is fuzzy, no amount of optimization will save it. Get the foundation right first, or everything else is just noise.Emotion is the real differentiator. Fahad makes it clear that cutting through the noise is about resonance. He says, “Something that does speak to us, no matter what medium [it's in], is always going to cut through the noise.” Mad Men works because it understands human psychology hasn't changed, even if the channels have. For B2B marketers, the lesson is simple: logic might justify the purchase, but emotion earns attention. If your message doesn't connect at a human level, it won't survive the noise long enough to matter.Originality beats borrowed playbooks. Fahad warns that one of the fastest ways for B2B brands to disappear is by copying what already worked for someone else. Mad Men celebrates originality because it shows how differentiation is built through conviction, not consensus. As Fahad puts it, “They're not taking the shortcut route of copy pasting or referencing creative… they are elevating themselves and going through their own version of creative.” In a world where everyone has access to the same tools, the only sustainable advantage is saying something true in a way only you can. That's what people remember.Quote“  Everybody has the same access to the tools now. They can do the same thing. And the playing field is more level than ever. So how do you now cut through the noise? It still goes back to the core elements of: How strong is your positioning? How strong is your creative? Are you really thinking [that] this is going to cut through the noise and is it going to move people?”Time Stamps[00:55] Meet Fahad Muhammad, Former VP of Marketing at TealBook[01:37] Why Mad Men?[04:28] Role of VP of Marketing at TealBook[05:20] Behind-the-Scenes of Mad Men[09:21] B2B Marketing Takeaways from Mad Men[32:08] The Role of AI in Marketing[42:43] How to Connect Content to Your Marketing Strategy[45:44] Advice for First-Time VPs of Marketing[47:19] Final Thoughts and TakeawaysLinksConnect with Fahad on LinkedInLearn more about TealBookAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastThis might be the most practical conversation we've ever had about artificial intelligence.We're joined by Geoff Woods, former architect behind The ONE Thing and author of the No. 1 bestselling book, The AI-Driven Leader. Geoff isn't here to talk about better emails or faster busywork. He's here to show us how AI can elevate the one skill that separates top performers from everyone else: strategic thinking.Geoff walks us through how to use AI as a true thought partner, not a shortcut. We unpack the CRIT framework — context, role, interview, task — and show how agents can apply it immediately to lead generation, decision-making, financial reviews, meetings, and even leadership development.We also dig into why most people are using AI the wrong way, how to focus on the 20 percent that drives real results, and why mastering your mindset will always beat chasing the latest tech feature.If you've felt overwhelmed, skeptical, or unsure where AI fits into your business, this episode gives you a clear starting point and a powerful path forward.Resources:Read: The AI-Driven Leader by Geoff WoodsRead: The ONE Thing by Gary Keller and Jay PapasanOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI. Do not input confidential financial or proprietary information into any AI tool unless it provides a secure, isolated environment. This includes a robust InfoSec infrastructure and guarantees from the provider that your data is used exclusively for your purposes and is not used to train the model or shared with others.

79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million annual software buyers and has witnessed enterprise research shift from 29% to 50% starting searches on AI chatbots in just four months. Sanders reveals why buyers moved from "reference to inference" workflows, how G2 captures 60% of AI citations through verified review data, and the critical difference between calendar age versus cognitive age in modern buyer journeys.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most sales opportunities aren't lost at the end; they're lost in the very first meeting. In this episode of Sales Lead Dog, Chris sits down with sales strategist and bestselling author Lee Salz, creator of The First Meeting Differentiator, to unpack why traditional “discovery calls” are broken and what top-performing sales professionals do instead. Lee explains why salespeople rely too heavily on logic, features, and self-focused questions… while buyers leave meetings feeling like they got no value. The result? Ghosting, stalled deals, poor qualification, and wasted pipeline time. You'll learn how to turn your first meeting into a consultative, value-driven conversation that builds emotional engagement, qualifies opportunities early, and creates clear next steps. If you're in B2B sales, sales leadership, or building a structured sales process, this episode is a masterclass in modern selling, qualification, and sales psychology.

Lazar Jovanovic is a full-time professional vibe coder at Lovable. His job is to build both internal tools and customer-facing products purely using AI, while not having a coding background. In this conversation, he breaks down the tactics, workflows, and framework that let him ship production-quality products using only AI.We discuss:1. Why having no coding background can be an advantage when building with AI2. Why most of your time should go to planning and chat mode, not prompting3. What to do when you get stuck: his 4x4 debugging workflow4. The PRD and Markdown file system that keeps AI agents aligned across complex builds5. Why kicking off four or five parallel prototypes is the best way to clarify your thinking6. Why design skills and taste are going to be the most important skills in the future7. His “genie and three wishes” mental model for making the most of AI's limitations8. How product, engineering, and design roles are converging—and what that means for your career—Brought to you by:Strella—The AI-powered customer research platform: https://strella.io/lennySamsara—Saving lives with AI built for physical operations: https://samsara.com/lennyWorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: https://workos.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/getting-paid-to-vibe-code—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Lazar Jovanovic:• X: https://x.com/lakikentaki• LinkedIn: https://www.linkedin.com/in/lazar-jovanovic• YouTube: https://www.youtube.com/@50in50challenge• Starter Story course: https://build.starterstory.com/build/ai-build-accelerator?via=lazar (code LAZAR15 for 15% off)—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Lazar and professional vibe coding(04:53) What a professional vibe coder actually does day-to-day(09:26) Why non-technical backgrounds can be an advantage(12:24) The importance of self-awareness(14:42) His “genie and three wishes” mental model(17:43) Developing taste and judgment in the age of AI(21:46) The parallel project approach for better outcomes(29:30) Creating dynamic context windows with PRDs(36:56) Why elite vibe coders focus on planning, not coding(44:43) Creating MD files to guide AI development(50:57) Why prototyping still matters(56:50) Why “good enough” is no longer good enough(01:00:53) The future of engineering in an AI world(01:05:14) What to do when you get stuck: his 4x4 debugging workflow(01:14:27) Helping agents learn from their mistakes(01:15:35) Why watching agent output is more important than code(01:19:08) The incredible pace of AI development(01:22:55) Why emotional intelligence will become more valuable(01:28:30) How to become a professional vibe coder(01:30:10) Why building in public is the fastest path to opportunities(01:37:03) Final thoughts on focusing on quality over tech stack—Referenced:• The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth): https://www.lennysnewsletter.com/p/the-new-ai-growth-playbook-for-2026-elena-verna• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led• 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey): https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna• Lovable: https://lovable.dev• Lovable + Shopify: https://lovable.dev/shopify• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Mobbin: https://mobbin.com• Dribbble: https://dribbble.com• 21st.dev: https://21st.dev• Lovable base prompt generator: https://chatgpt.com/g/g-67e1da2c9c988191b52b61084438e8ee-lovable-base-prompt• Lovable PRD generator: https://chatgpt.com/g/g-67e1e85fbeac8191a69b95c6d5c42ef6-lovable-prd-generator• Felix Haas's newsletter: https://designplusai.com• Bauhaus: https://en.wikipedia.org/wiki/Bauhaus• Glassmorphism: https://www.figma.com/community/plugin/1197106608665398190/glassmorphism• UI style guide: http://uistyle.lovable.app• Cloudflare: https://www.cloudflare.com• Ben Tossell on X: https://x.com/bentossell• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Peter Thiel says AI will be ‘worse' for math nerds than for writers: https://www.businessinsider.com/peter-thiel-ai-worse-for-math-professionals-than-writers-2024-4• Andrej Karpathy on X: https://x.com/karpathy• The 100-person AI lab that became Anthropic and Google's secret weapon | Edwin Chen (Surge AI): https://www.lennysnewsletter.com/p/surge-ai-edwin-chen• Why experts writing AI evals is creating the fastest-growing companies in history | Brendan Foody (CEO of Mercor): https://www.lennysnewsletter.com/p/experts-writing-ai-evals-brendan-foody• Slumdog Millionaire: https://www.imdb.com/title/tt1010048—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

You’ve got a champion. Someone inside the account who gets it. They love your solution, they’re fighting for your proposal, and they’re feeding you intelligence about the decision-making process. So you’re golden, right? Wrong. One reorganization, one promotion, one departure, and your deal could vanish overnight. Research from LinkedIn Sales Solutions analyzed thousands of enterprise deals and found something most salespeople refuse to believe: sales teams that build relationships with multiple stakeholders inside an account are 34% more likely to win.  That’s the difference between hitting quota and missing it. Between a banner year and a brutal one. Why Single-Threaded Deals Die On average, 4-7 people influence a complex B2B buying decision. Even if you nail the pitch, you’re still just one voice in a conversation happening behind closed doors. A conversation where people you’ve never met are raising objections you’ll never hear. Where priorities you don’t know about are shifting the criteria.  Your champion can be dismissed as “the person who likes that vendor.” But when you’ve got three advocates from different departments? Consensus wins deals. Your Champion Won’t Stick Around One in five of the people you’re counting on right now won’t be in their role twelve months from now. They’ll get promoted, reassigned, poached by a competitor, or laid off in the next restructuring. When that happens to your sole contact, your deal doesn’t just stall. It dies. The new person in that role has zero relationship with you, zero context on your solution, and zero incentive to champion something their predecessor started. But if you’ve built what top performers call “account insulation”—relationships with two, three, or four people across different departments and levels—the web flexes when someone leaves. It doesn’t break. Weak Ties Matter More Than You Think We’re trained to go deep with our primary contact. Build trust. Understand their pain points. Tailor every message to their specific needs. That’s not wrong. It’s just incomplete. In complex selling scenarios, influence often spreads through what researchers call weak ties—the casual, adjacent connections that link clusters of strong relationships. These are your amplifiers. A brief introduction. A shared article. A helpful insight that makes someone in operations remember your name when your solution comes up in a meeting you’re not in. These loose connections become the difference between a deal that stalls and one that scales. Think about how deals from referrals close. They close twice as fast as deals that start cold. Accounts with multiple contacts grow larger, stay longer, and refer more business. The pattern is clear. Get enough internal referrals, and you stop being the vendor someone works with. You become the partner everyone trusts. Five Mistakes That Keep You Single-Threaded Account multithreading fails most often before it ever really begins. Not because it is hard, but because salespeople sabotage it with impatience, poor judgment, or misplaced effort. If you recognize any of these behaviors, they are costing you leverage inside the account. Trying to build fifty superficial relationships instead of multiple deep, meaningful connections. Spray and pray doesn’t work in prospecting, and it doesn’t work in account multithreading. Asking for referrals before you’ve built credibility. You can’t extract value before you’ve created it. Failing to nurture the relationships you’ve already initiated. You can’t plant seeds and never water them. Ignoring the law of reciprocity. If you don’t offer value first—business insights, useful data, relevant introductions—people won’t feel any obligation to help you. You’ll burn through goodwill and get nothing back. Wearing out your welcome. If you’ve reached out multiple times with relevant insights and gotten silence, that’s a signal. Move on. How to Build Your Account Web With Multi-Threading Start by mapping the web of people connected to your account. Decision makers, influencers, skeptics, the quiet analysts whose opinions shape what the decision makers think. Write it down. Visualize the relationships you have, the ones you need, and the blank spaces in between. Then ask questions that open doors and show you recognize the decision is bigger than one person. “Who else on your team would have a point of view on this?” “Would it be helpful if I shared what other departments are doing with similar tools?” “Is there someone else who should see this?” Or use my favorite: “I need your advice on this.” That phrase invokes reciprocity and dramatically increases the probability they’ll give you the referral. When trust is formed, asking for a direct referral becomes an act of generosity rather than an intrusion. Frame it around value, not obligation. “Would you be willing to introduce me to your colleague in operations? I think she’d have an interesting take on what we’re talking about.” “If anyone else on your team might benefit from this, would you mind sharing my name?” People say yes far more often than you think when you ask this way. The Quiet Chorus That Closes Deals The more people who trust you, the faster and further your message travels inside the account. You’ve got accounts in your pipeline right now sitting on a single thread. One job change, and that deal you’ve been nursing for months vanishes overnight. Stop searching for the one perfect contact. Start building a small community inside every account. It’s not a single voice that carries your deal through. It’s three voices in three different departments saying the same thing about you when you’re not in the room. Protect Your Pipeline with Discipline Account multithreading isn’t complicated, but it requires discipline and a shift in how you approach relationship-building. If you’re ready to protect your pipeline, increase your win rate by 34%, and build accounts that grow instead of churn, start mapping your key accounts today. Identify the blank spaces. Ask better questions. Build the web before you need it. Ready to close more deals? Explore Keith Lubner’s courses on Sales Gravy University. 

Dan is joined by the Warped Tour founder, Kevin Lyman, alongside the founder/President of FestForums, the leading B2B conference for the festival industry, Laurie Kirby.  Kevin talks about his favorite memories from the tour and his time with the musicians. Along the way, he offers some punk rock lessons in marketing and matching the message to the audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Innovation Meets Leadership, host Natalie Born sits down with Braydan Young, B2B tech entrepreneur, co-founder of Sendoso, and founder of Slash Experts, to unpack what innovation really looks like inside early-stage startups.Braydan shares hard-earned lessons from building and scaling multiple companies—covering everything from replacing traditional sales demos with peer-to-peer trust, to navigating rapid product cycles, delegation, feedback culture, and decision-making under uncertainty. [00:00 – 01:22] Welcome & Braydan's Founder JourneyIntroducing Braydan Young and his background in B2B tech startupsFrom Sendoso to Slash Experts: why early-stage building still excites him[01:23 – 03:08] The Idea Behind Slash ExpertsHow customer “back-channeling” inspired a new go-to-market modelTurning real customers into trusted sales advocates[03:09 – 04:31] The Educated Buyer & Faster Sales CyclesWhy buyers now complete most of the sales journey before a demoHow trust accelerates deals and reduces friction[04:32 – 06:09] Scaling Principles: Delegation & FocusWhy founders can't (and shouldn't) do everything themselvesTrusting your team without micromanaging[06:10 – 07:48] Tools, Chaos, and Personal ProductivityClickUp, handwritten to-do lists, and managing multiple workflowsWhy speed matters more than perfection[07:49 – 09:55] Staying Innovative as a Small, Scrappy TeamWhy small teams outperform large ones at innovationRadical transparency: sharing board decks, finances, and goalsTreating employees like owners from day one[09:56 – 12:22] Rapid Product Development & Weekly ReleasesHow product cycles have shifted from quarterly to weekly releasesThe impact on sales enablement, marketing, and customer experienceWhy staying aligned internally is harder—but more critical—than ever[12:23 – 14:47] Curiosity, AI, and Learning at SpeedUsing AI tools to synthesize information fasterBuilding curiosity into hiring and company cultureWhy innovation requires awareness beyond your immediate market[14:48 – 17:26] Innovation, Risk, and Hypothesis-Driven LeadershipTreating decisions as hypotheses—not fixed truthsAsking the uncomfortable question: “Where are we failing?”Why early customers are your greatest innovation partners[17:27 – 20:52] Feedback, Failure, and Healthy CulturesWhy most organizations avoid real feedbackTurning failure into actionable learningCreating a culture of candor without ego defensiveness[20:53 – 22:45] Balancing Innovation with Day-to-Day ExecutionSprinting between customer work, prospecting, and internal systemsStructuring focus as teams grow toward 50+ peopleKnowing when your operating model must change[22:46 – 24:51] Growth Inflection Points & Company ValuesLessons from hypergrowth at SendosoWhy values must be defined before rapid hiringHelping people self-select into (or out of) your culture[24:52 – 26:34] Final Takeaways & Where to ConnectLeadership lessons from multiple startup cyclesBalancing ambition, family, and sustainable performanceWhere to find Braydan and learn more about Slash Experts“Product-market fit isn't a milestone—it's a question you should be asking on every call.” – Braydan Young“Your first customers stick with you because they believe in the idea, even when you're still breaking things.” – Braydan Young“If you're not asking where you're failing, you're probably missing your biggest opportunity.” – Braydan YoungLinkedIn: Braydan Young – linkedin.com/in/braydanyoung/Website: slashexperts.com

Mark Roberge is calling it now: we are about to witness the highest failure rate for a single cohort of startups in the history of tech. As author of Science of Scaling, and co-founder of Stage 2 Capital, Mark joins the pod to dismantle the "growth at all costs" mindset that still plagues founders. He explains why the assembly-line sales model is dead and how AI will force a return to the full-cycle "rainmaker" rep. **Key moments:** The AI Bubble: Why the index fund of the last two years of AI investments is likely doomed. Fixing Your ICP: And how optimizing for CAC or inbound volume without ICP fundamentals in place is a recipe for disaster The 80% Rule: How AI moves reps from 25% selling time to 80%, and what that means for the future of SDR, AE, and CS functions LIR - What it is and Why It Matters: Why every board deck needs a a LIR slide to predict product-market fit before revenue numbers hit **Note:** Mark is donating 100% of the proceeds from his new book to mental health causes. Grab a copy of *The Science of Scaling* on Amazon!   Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!   Chapters: 00:00 Introduction: Mark Roberge and The Science of Scaling 03:44 Founder Turnover and Loyalty in the AI Era 06:18 Navigating Founder Burnout and Strategic Pivots 16:30 Predicting High Failure Rates for AI-Native Startups 18:57 The Origin Story Behind The Science of Scaling 24:51 Why Most Companies Define Their ICP Wrong 28:34 The Leading Indicator of Retention (LIR) Framework 32:30 Real-World Example: Shifting ICP Based on Retention 37:22 Who Should Own Product-Market Fit? 43:23 Transitioning GTM Strategies from SaaS to AI 47:29 The End of Specialization: Collapsing GTM Roles 51:12 Solving GTM Inefficiency by Increasing Selling Time 56:50 How to Pilot the Consolidated "Ninja AE" Role 01:04:29 Designing Organizations for Rainmakers vs. Average Reps 01:08:01 Mental Health, Gratitude, and Closing Thoughts  

In this episode of Right About Now, Ryan Alford welcomes Sam Dunning, founder of Breaking B2B, for a practical conversation about websites, SEO, and why most companies unknowingly lose leads every day. Sam explains how ego-driven design choices sabotage conversions — from overusing buzzwords to prioritizing aesthetics over buyer clarity. He shares why websites should be treated like full-time salespeople and how even referral-based businesses miss opportunities when their site doesn't communicate clearly. The episode explores Sam's journey from retail into digital marketing, lessons learned from early mistakes, and how he now helps B2B brands create sites that drive real results. Ryan and Sam also discuss customer research, homepage fundamentals, proof-based messaging, and how simple changes can dramatically improve inbound leads. This is a must-listen for founders, marketers, and operators who want their website to work harder for their business. Key Takeaways Websites should be built for buyers, not founders Proof converts better than polished language Customer interviews improve messaging fast Clear next steps drive action Bad websites lose invisible revenue

This week on More or Less, three-quarters of the squad goes full AI-agent mode with Morin's ClawCon, Sam's LinkedIn bots, and Brit's bot-agent-supervisor. We kick things off with The Information's breaking story (and potentially trade of the year): Elon's $1.2T SpaceX + xAI merger. Then we unpack why Jess thinks Jeff Bezos should sell The Washington Post, why media has to own the audience, and how “vibe buys,” cult capitalism, and winner-take-all narratives are still the real moats shaping where money flows. The Dead Internet Theory starts feeling uncomfortably real and we touch on why the future swings back to IRL and community-driven experiences. Plus: the Super Bowl in NorCal, Brit's Grammys rundown, and a cameo teaser.Chapters:00:53 – Dave and MSG's ClawCon04:05 – Super Bowl Week in NorCal04:31 – Today's Agenda: SpaceX + xAI, WaPo Layoffs, AI Fatigue, Super Bowl Week in NorCal05:33 – SpaceX + xAI Merger: Elon's Narrative Assets and the Deal's Winners & Losers17:27 – Washington Post Layoffs and Why Bezos Should Sell21:19 – Google Cloud Crushes Earnings22:22 – B2B vs. B2C: Is OpenAI Throwing Spaghetti at the Wall?29:44 – Claude's “No Ads” Jab at OpenAI32:12 – The Squad's OpenClaw Experiments41:39 – Dead Internet Theory45:55 – Super Bowl Logistics47:26 – Pop Culture Corner: Grammys Recap49:08 – Disney Names Parks Leader as CEOWe're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessYouTube: https://youtu.be/sbhGfYsFUlsConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

Businesses don't win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be. Today we discussed: 00:00 Why Transformation Matters Now 11:43 Productizing Transformation 14:00 Pricing and Outcome-Based Models 16:48 Messaging Around Who Customers Become 20:16 How to Start a Transformation Strategy 24:28 Connect With Joe Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Tired of watching deals drag on for months while your pipeline stalls and your confidence tanks?Here's the truth most consultants miss: you're the one slowing down your own sales cycle.In this episode, Melisa reveals the four strategies that help consultants close deals faster without discounting, settling, or feeling "salesy."You'll discover why corporate buyers aren't actually the problem (even though it feels that way), and how the delays, stalls, and endless "I'll get back to you” responses are often triggered by how you're showing up in the sales process.This episode dismantles the myth that corporate buyers are always slow and instead puts the focus back on you as the expert, guiding, recommending, and leading your prospects toward clarity and action.Episode Timestamps:[06:01] Why long sales cycles are usually consultant-created and what to do about it[08:23] The Expert Mindset and how certainty speeds up decisions[18:02] The Foot-in-the-Door Offer strategy to generate revenue faster[25:08] How co-creating proposals with your buyer reduces delays and revisions[31:17] The Account Plan and how to stop winging your sales efforts[38:46] 6 questions to self-diagnose where your sales process needs workWhat you'll learn:The hidden consultant behaviors that extend your consulting sales cycle by weeks or even monthsHow to accelerate B2B sales without being pushy or compromising your valuePractical strategies to reduce proposal rework and rescoping delaysHow to lead the buying process with confidence and clarityWhy adopting an expert mindset shortens decision timelinesHow to diagnose and fix weak points in your sales processTopics covered: sales cycle management, consulting business development, B2B sales strategies, client acquisition for consultants, shortening sales timelines, proposal management, consulting sales process, expert positioningStop losing deals to delay. Listen to Episode 256 now and take back control of your sales timeline before another month slips by.Mentioned ResourcesCompanion Resource: Read Chapter 10 in Melisa's book, Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality, https://www.amazon.com/dp/B0CSXJBGVB    Full Show Notes: https://shownotes.melisaliberman.com/episode-256Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanMentioned in this Episode: Episode 159 - Shorten the Consulting Sales Cycle by Offering a Diagnostic, https://shownotes.melisaliberman.com/episode-159/#more-2340 Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Most companies don't fail to win clients because of their product.They fail because they don't have a system.In this episode of Revenue Leaders, we break down how organizations win more clients by building a clear, repeatable sales and go-to-market process.You'll learn:Why reactive selling kills client acquisitionHow a simple sales system improves consistencyWhat winning more clients actually looks likeHow to guide buyers from conversation to decisionWhy process beats tactics in B2B salesIf you're in B2B sales, professional services, or leading revenue growth, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):⁠⁠https://coachpilot.beehiiv.com/⁠⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠⁠https://www.youtube.com/@revenueleaders⁠⁠⁠Follow us:⁠⁠⁠https://www.instagram.com/davidfastuca/⁠⁠

Turning Customer Experience into Customer Transformation  Shep interviews Joseph Pine, best-selling author of Experience Economy, speaker, and cofounder of Strategic Horizons LLP. He talks about his new book, The Transformation Economy, and how businesses can go beyond creating memorable experiences to guiding customers through meaningful transformations that help them achieve their aspirations.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What is the transformation economy?  What is the difference between selling a product and creating a transformative customer experience?  How can businesses guide customers to achieve their personal or professional aspirations?  What are the benefits of customizing experiences to meet individual customer needs?  What elements contribute to a robust customer experience?  Top Takeaways:    The transformation economy is about how companies can help customers change. It is about how your business can help them achieve their aspirations.   Businesses create more value when they focus on selling the end rather than the means. Go beyond selling products and services to understanding why customers buy and use that knowledge to help them reach their goals and achieve their aspirations.  Transformation is not a one-size-fits-all. It must begin with truly understanding where the customer is starting (from) and where your customers aspire to end up (to). Carefully identify the customer's current situation, needs, and aspirations to tailor experiences that produce meaningful outcomes for them.  Sell transformation, not just products. For example, people don't buy a treadmill because they want the equipment. They want to be healthier, have more stamina, or feel better about themselves. Whether you're selling a physical product, a service, or something else, shift your mindset to the customer's desired result.   In both B2B and B2C, businesses should become trusted partners, not just vendors. That means understanding clients' deeper goals and helping them achieve success, even if it occasionally means recommending solutions outside what you sell. The focus is on the customer's outcome, not just the transaction.  In the transformation economy, companies should charge for what customers value most: outcomes. Companies are moving away from pricing based on time, materials, or products. It is focused on results.  Transformative change for customers doesn't come from a single transaction. It spans the entire journey, including the preparation before the event, reflection afterwards, and ongoing integration into daily life.  Plus, Shep and Joe share insights from The Transformation Economy and discuss companies that are putting customer transformations first. Tune in!  Quote:   "Transformations are built on top of experiences. We change through the experiences that we have. "    About:    Joseph Pine is a bestselling author, speaker, and cofounder of Strategic Horizons LLP, celebrated for guiding Fortune 500 companies and innovative startups alike. He is the author of The Experience Economy, Mass Customization, and Infinite Possibility.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Some of the most powerful ideas in marketing don't come from marketing at all. They come from stories that refuse to play it safe.That's the lesson of Dune, the sci-fi epic once considered unfilmable and now one of the most successful franchises of the decade. In this episode, we break down its marketing lessons with the help of our special guest Madhav Bhandari, Head of Marketing at Storylane.Together, we explore what B2B marketers can learn from world-building, pattern interruptions, and betting on emerging talent.About our guest, Madhav BhandariMadhav Bhandari is the Head of Marketing at Storylane. He's a a B2B marketer with 12+ years of experience helping startups grow from scrappy beginnings ($2M+ ARR) to category leadership ($20M+ ARR and beyond). Madhav built lean, high-performing marketing engines across both PLG / sales-led companies. His strength and philosophy is doing marketing that stands out. I focus on work that drives action and ties directly to pipeline.Madhav has helped many scale-ups grow beyond $10M ARR, either as a full-time leader or a hands-on advisor. I love taking on this challenge.What B2B Companies Can Learn From Dune:Show the product, don't narrate it. Madhav's first lesson from Dune is about restraint. The film works because it removes exposition and lets the audience experience the world firsthand. He draws a direct parallel to B2B marketing, saying, “ You've seen the B2B website homepages that are just full of jargon.  And I think now is the time to actually show the product.” Too many B2B teams rely on jargon, stock imagery, and abstract claims, forcing buyers to imagine value. The takeaway is simple: remove the guesswork. Interactive demos, real visuals, and tangible experiences outperform explanations every time. If buyers have to imagine what your product does, you've already added friction.Go where the work is unpopular but important. In Dune, the most valuable resource in the universe lives in the most unremarkable place. Madhav says, “ Unpopular but important projects, that's where the largest customer growth lies.” In marketing, that means resisting the pull of flashy homepage redesigns and brand exercises when the real leverage sits deeper, product pages, conversion paths, and messy parts of the funnel no one wants to own. If everyone wants to work on it, it's probably already optimized. The real upside lives where attention is scarce.Bet on emerging voices, not just famous ones. Dune didn't rely on a single A-list star to succeed, and Madhav has seen the same dynamic play out in B2B. His experience is clear: “ anytime I've gone with… a very popular influencer… that I interviewed, those episodes the way I thought they would perform, didn't really perform that well. Bu what's funny is that the people that are relatively unpopular but have done incredible work are the episodes that did fantastic.” Big names feel safe, but they're expensive and often underdeliver. Audiences respond more to sharp thinking and real experience than borrowed fame. In B2B, the fastest way to build trust is to help your audience discover someone worth listening to, before everyone else does.Quote“ Today, in our world, sameness is risky… The worst that could happen … is it's gonna perform the same as if you would've not done that, and the best case scenario is it's just gonna do insanely well.” Time Stamps[01:03] Meet Madhav Bhandari, Head of Marketing at Storylane01:08 Why Dune?01:51 Role of Head of Marketing at Storylane02:37 Breaking Down Dune10:53 B2B Marketing Takeaways from Dune25:18 Influencer Campaign Strategies28:28 The Power of Brand Awareness31:12 Storylane's Marketing Strategy35:08 Creative Marketing Examples38:37 Content Strategy and Founder Branding45:25 Final Thoughts and TakeawaysLinksConnect with Madhav on LinkedInLearn more about StorylaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Ian sits down with JP Laqueur, SVP of Marketing & Culture at DataBank, to explore how brand, culture, and CEO-led thought leadership work together to create lasting differentiation in B2B.JP explains why DataBank prioritizes culture-first marketing, how involving the CEO in media and content unlocks disproportionate impact, and why disciplined PR often outperforms flashier tactics.  The conversation also covers how marketing teams should think about video, written content, AI-driven discovery, and why human connection may become even more valuable in an AI-saturated world.Key Takeaways:Culture is a competitive moat competitors can't copy. Facilities and technology can be replicated, people and behaviors cannot.CEO-led storytelling scales trust. Thoughtful PR and executive content outperform most paid tactics when done consistently.Brand work compounds over time. Earned media, strong culture, and clear positioning reinforce each other across customers, employees, and investors. Episode Timestamps: *(14:01) The Trust Tree: Culture is the strategy *(31:06) The Playbook: SEM is still working *(46:45) Quick Hits: Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with JP on LinkedInLearn more about DataBankLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

#370 (repost): Rony Hay is a Los Angeles-based entrepreneur with expertise in digital marketing, B2B growth, and consulting. A little less than a year ago, he had his first company acquired (first exit) for multiple 6-figures and now, he is currently the Co-Founder of Lean Growth Formula, where he helps coaches and consultants scale through profit-driven ops.Episode was originally released in February 2024 on episode 264. What you will learn:What to focus on in the early years of your career, especially for longevityThe truth about getting into business or entrepreneurshipImportance and relevance of being surrounded by action-takersWhat happens when you start believing that making $50K/month is possibleHow to grow and scale fast as a W2 employee in the corporate worldBILT Credit Card Info (Pay Rent and Earn Points):https://bilt.page/r/HQ06-ZV7OReceive weekly personal insights from Emily's email newsletter and subscribe hereWatch Full Episodes on YouTube: https://www.youtube.com/@whatfulfillsyou/videosENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"Follow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyouFollow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/Read more on Substack: https://whatfulfillsyou.substack.com/Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, Steve talks about the 3 ways he grew his business with AI and how both Steve and Dave currently integrate AI in their e-commerce businesses to improve their Shopify stores. They talk about how AI can enhance on-site search, improve product recommendations, identify B2B customers, and maybe even improve customer support.  Steve Chou from My Wife Quit Her Job is back on the podcast!  He's on the podcast to talk about how he incorporates AI into his e-commerce business, how he created custom plugins specifically, and the projects he's working on to increase revenue in his business.  If you're looking into ways you can diversify outside of Amazon, this episode is for you. Sign up for Seller's Summit and catch Mike and Dave in person! You'll be part of an intimate Mastermind session, attending interesting talks with practical strategies and you get to catch up with Mike and Dave in person.   Timestamps 00:00 - Introduction to AI in E-commerce 02:59 - Understanding Traffic Sources and Sales 06:11 - Enhancing On-Site Search with AI 08:54 - Leveraging AI for Product Recommendations 11:53 - Identifying B2B Customers with AI 14:48 - The Future of Customer Support with AI 18:07 - AI's Impact on Amazon and E-commerce 21:08 - Conclusion and Seller Summit Details As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review over on iTunes if you enjoy content like this. Happy selling and we'll talk to you soon!

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastMost people want change. Very few are willing to follow a model long enough to earn it.In this episode, we sit down with Alison Harris, a real estate agent out of Savannah, Georgia, who made a bold decision in 2021 to relaunch her entire business from the ground up. Forty months later, she crossed the million-dollar GCI mark by committing to a clear model and running it with discipline.Alison walks us through the Six Personal Perspectives and how each one showed up in her real life, not as theory, but as daily behavior. We unpack what it really means to commit to self-mastery, why the 80/20 principle gave her time back, and how moving from entrepreneurial to purposeful changed everything.This is not a story about a magic lead source or a shiny new system. Alison is clear about that. The growth came from magic in the mundane—building a five-star database, running a consistent touch program, holding people accountable, and committing to a learning-based business even when it was uncomfortable.If you've ever felt capped by hustle, stuck under a ceiling, or frustrated that effort isn't translating into freedom, this conversation delivers a conversational framework you can apply immediately.No hype. No shortcuts. Just a proven path, run the right way.Resources:Explore: BOLD at Keller WilliamsLearn: The Six Personal Perspectives by Gary KellerDownload: MREA Podcast Notes and Models at mreanotes.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Show Notes Tarek Matar, founder of Scalar AI, explains the tool's purpose. He describes Scalar AI as an AI engine designed for consultants to build McKinsey level, end-to-end slides and presentations. The tool is differentiated from general AI tools like ChatGPT and GPT-3 by focusing on consulting-grade presentations. The founders include a research scientist from Google Brain and two other experienced professionals. Features and Functionality of Scalar AI Scalar AI automates the entire research, analysis, structure, and visualization process for consultants. The tool can create single slides or entire decks based on user prompts.It offers various modes: AI generation, text to slide, and sketch to slide, allowing flexibility in input methods. The tool includes a custom brand identity feature, allowing users to upload and customize their firm's PowerPoint templates. A Scalar.AI Demonstration Tarek demonstrates the tool by creating a slide and a deck.  Adding Prompts   Adding custom brand identity Tarek creates a waterfall slide showing the top five countries by international tourist arrivals.  Detailed data and insights The tool generates a visually appealing slide with detailed data and insights. Tarek explains the process of editing and refining the generated slides to meet specific needs. The Text to Slide Mode Tarek demonstrates the text to slide mode by pasting a long text about key success factors for post-merger integration in banking.  Data generation  The tool summarizes the text into a concise slide with bullet points and icons. They also show the sketch to slide mode by uploading a hand-drawn image, which the tool converts into a PowerPoint slide. The tool supports various image formats, including JPEG, PNG, and PDF. The Custom Brand Identity Feature Tarek explains the custom brand identity feature, which allows users to upload their firm's PowerPoint templates. The tool can save and apply custom colors, fonts, and slide masters. A prompting guide and video tutorials are available to help users effectively use the tool. Tarek mentions the importance of proper prompting to get the best results from the AI. Pricing and Subscription Details Tarek talks about the pricing and mentions discounts available for annual subscriptions and partnerships. The tool is designed for B2B clients, including consulting firms and independent consultants. Tarek discusses the possibility of working with freelancers and organizations like Umbrex to offer special pricing. The tool is integrated with PowerPoint, making it easy for users to access and use. Security and Data Privacy Tarek addresses concerns about data security and privacy when using Scalar AI. The tool uses enterprise LLMs and follows strict data retention policies, ensuring data is encrypted and anonymized. The tool generates slides on the user's device, not on Scalar AI's servers, maintaining data privacy. Tarek mentions that the tool is compliant with GDPR and can meet the security requirements of government entities. The Genesis Story of Scalar.AI Tarek shares the background of Scalar AI, including his experience as a consultant and his co-founders' technical expertise. The idea for the tool came from the need to automate workflows and create professional slides for consulting clients. The founders spent a significant amount of time in stealth mode, refining and testing the product. The tool is now entering the commercialization stage, with plans to expand its user base and features. Scalar.AI and the Consulting Industry Tarek discusses the potential impact of Scalar AI on the consulting industry. Tarek emphasizes the tool's ability to save time and improve productivity for consultants. They plan to continue refining the tool and exploring partnerships with organizations like Umbrex. Timestamps: 02:21: Features and Functionality of Scalar AI  02:37: Demonstration of Scalar AI's Capabilities  04:11: Text to Slide and Sketch to Slide Modes  22:15: Custom Brand Identity and Prompting Guide  22:36: Pricing and Subscription Details 31:08: Security and Data Privacy  36:14: Backstory and Development of Scalar AI  Links: Website: getscalar.ai  This episode on Umbrex: https://umbrex.com/wp-admin/post-new.php?post_type=unleashed#:~:text=https%3A//umbrex.com/unleashed/240677/   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

When Kathy Guillory started her marketing consulting business, she fell into the same trap most consultants do: saying yes to everyone and working constantly. But a few years in, something shifted. She started blocking off entire days, staggering her clients differently, and asking CEOs a question that completely changed how they saw her. The result? She made more money than ever—and had the time to write and publish a children's book. In this episode, Kathy shares exactly how she did it.   ---   When you're ready to break through to the next revenue level in your consulting business, here are three ways I can help you.   1. Connect with me on LinkedIn for weekly insights on landing better clients and charging for the value you deliver.   2. Get your copy of my Referrals on Repeat guide, and learn five strategies you can implement straight away to take control of the referral process and attract more of the right inquiries – no more sitting around hoping they'll happen. Get your free copy at smartgetspaid.com/referrals   3. Build a repeatable sales and marketing system that gets you better clients, better rates, and less stress in your consulting business. If you're ready to stop leaving your success to chance, learn the proven system women consultants are using to attract ideal clients consistently and get paid for their value. Plus, you'll get help from me and my team every step of the way. If you've been in business for at least two years, you're making at least $120k, and you want to implement a system that's designed specifically for B2B consulting businesses, email team@smartgetspaid.com with "BREAKTHROUGH" in the subject line and I'll get you the details.  

The AI arms race is getting ugly. With top talent bouncing between Thinking Machines and OpenAI, the guys debate a critical question for every leader: Is loyalty dead, or has Silicon Valley just stopped pretending? Sam, Asad, and AJ discuss the ethics and dangers of the "secure the bag" mindset and what it means for building enduring companies. They also pivot to the tactical side of leadership, breaking down why most managers wait too long to fire and the hard truth that "what you allow, you encourage." Key topics: The Thinking Machines exodus: Performance issues or corporate sabotage? Do ethics actually matter when the prize is AGI? The one management mantra every GTM leader needs for a high performing team Quitting the content hamster wheel: The hosts' priorities for the next chapter.   Thanks for tuning in! Catch new episodes every Sunday Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!   Chapters: 00:00 Intro: Top Line, Pavilion Gold, and Today's Agenda 02:28 The Thinking Machines Exodus and OpenAI's Hiring Spree 08:08 Capital Incentives: Why Tech Talent Has Become Mercenary 14:03 The Core Debate: Do Values Matter in Modern Tech? 18:41 The "Get the Bag" Mentality vs. Building Forever Companies 23:00 The Risks of Accelerating into a Future Without Ethics 31:28 Impact on GTM: Shorter Tenures and Transactional Hiring 34:25 Why Swiftly Correcting Underperformance is an Act of Loyalty 45:00 Why Organizational Values Are Useless Without Defined Behaviors 01:00:38 Final Question: What Are You Under-Prioritizing for 2026?  

31.01.2026 – Langsam Gesprochene Nachrichten – Trainiere dein Hörverstehen mit den Nachrichten der DW von Samstag – als Text und als verständlich gesprochene Audio-Datei.

Kathy Floam Greenspan is a veteran B2B marketing expert with over 25 years of experience helping organizations align marketing with real business outcomes. As president of POM Agency, she is passionate about cutting through the noise in fast-moving industries like tech, cybersecurity, and government contracting. Kathy specializes in helping lean marketing teams deliver impactful results despite resource constraints and is a strong advocate of clarity, focus, and practical use of AI to drive growth. In this episode of Marketer of the Day, Kathy Floam Greenspan joins Robert Plank to discuss the growing pressures on marketing teams, rising expectations, limited capacity, and constant change. Based on a survey of over 100 B2B marketers, Kathy reveals why misalignment, resource gaps, and unclear goals hinder performance and shares four strategic shifts to help teams reclaim focus and momentum in 2026. Learn how to partner smarter, clean up your data ecosystem, and use AI as a collaborator, not a crutch. Kathy offers actionable advice for marketers striving to stay the course, protect priorities, and create lasting impact in chaotic times. Quotes: “If everything is a priority, nothing is. Our role as marketers is to protect focus and stay the course, especially these days.” “Marketers are being asked to deliver more impact without more capacity, forcing tough trade-offs and constant prioritization.” “AI is incredibly powerful, but marketing is still very human work. Use AI as a collaborator, not a crutch to walk before you run.” Resources: POM Marketing (official site) Kathy Floam Greenspan on LinkedIn

Joshua (Josh) Hanosh is the Co-founder and Vice President of Three29, a Sacramento-based digital marketing and web development agency that helps B2B companies achieve results through data-driven websites, SEO, pay-per-click advertising, and branding strategy. With over 15 years of experience, Josh has guided Three29 in working with a wide range of clients and successfully grew his agency to a team of 12 before merging with another firm, further expanding the brand's capabilities. In this episode… Getting found online used to be about keywords and rankings. Now, it's about whether AI even knows you exist. So as search behavior shifts from blue links to direct answers, how do businesses make sure they're still the ones being recommended? For Josh Hanosh, the key lies in understanding that AI search isn't just a new channel, it's a new mindset. Drawing from his experience as a digital marketing strategist, Josh explains that people now trust AI like a knowledgeable friend, asking it who to hire and what to do next. The businesses that win are the ones clearly signaling expertise, credibility, and relevance in ways machines can easily understand, which ultimately changes how trust is built online. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joshua (Josh) Hanosh, Co-founder and Vice President of Three29, to discuss how to get found in AI search. You'll learn how AI is reshaping buyer behavior, why generative engine optimization matters more than rankings, and how websites need to evolve for humans and bots. Josh also shares advice on using PR and authority signals to boost AI visibility.

Have you ever looked at your marketing spend and thought, where the heck did that money go? If so, you are not alone. If your marketing feels like you're throwing cash into a bonfire, you're not broken, you're not behind. You're just missing the engine that makes everything work.>>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

According to Stripe Profitability Timeline, it often takes two to three years for a startup to become profitable. Fundraising Time Sink: About 25% of founders spend over half their week on fundraising, which directly impacts their ability to focus on revenue-generating activities.   Mark D. Gordon. Known by founders as the “Rebel CRO.” He's scaled companies from $1 million to over $30 million in annual revenue, rebuilt go-to-market engines across SaaS, services, and tech, and built a business around one big idea: most companies don't have a sales problem; they have a clarity and alignment problem. I help B2B founders turn scattered sales and marketing into one aligned, predictable revenue engine. As a fractional CRO, I lead 120-day GTM transformations across messaging, lead generation, sales process, and revenue tech. We build the systems that allow your team to do the best work of their lives. Mark is the founder of Integrated Go-To-Market Solutions, where he helps B2B founders transform from sales hopeful to sales-led by aligning their messaging, lead gen, sales process, and tech into a single system that actually closes. If you've ever felt like your team can't explain what you do, your outbound is getting ignored, or you're still the best salesperson in your company, this conversation is for you. For more information: https://igtms.com/ LinkedIn: @MarkD.Gordon Learn more about your ad choices. Visit megaphone.fm/adchoices

Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate their purchasing journey without traditional barriers like content gating. The discussion highlights significant changes in B2B marketing over the past four years, particularly the advancements in AI capabilities. Katie emphasizes the importance of focusing on pipeline generation rather than traditional lead metrics and the necessity of building strong relationships with sales teams and CFOs to measure marketing success effectively.   About PathFactory Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry's deepest and most detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey.   About Katie Jones Katie Jones is the EVP of Marketing and Operations at PathFactory, responsible for leading the company's marketing strategy and operational execution with a clear focus on pipeline and revenue impact. With more than eight years at PathFactory, she has built and scaled a strong marketing organization grounded in data, personalization, and buyer-centric experiences. Katie lives outside Toronto with her husband, two daughters, and their dog, Hank.   Time Stamps 00:00:17 - Guest Introduction: Katie Jones from PathFactory 00:01:50 - Overview of PathFactory's Services 00:05:43 - Addressing AI Concerns: Hallucinations and Accuracy 00:12:37 - Measuring Performance and Overcoming Delays 00:15:41 - Shifting Towards B2C Marketing Strategies 00:18:50 - Future Trends: The Evolution of Websites 00:21:55 - Key Marketing Advice for Success   Quotes ""You need to build a really strong relationship with your CFO. If your CFO doesn't understand the strategy and the way that you're going to market... then you're never going to be successful in your company." Katie Jones, EVP of Marketing Operations at PathFactory. "You need to really understand your product and how that drives the strategy of the company. If you don't understand your product, you can't market it." Katie Jones, EVP of Marketing Operations at PathFactory. "Understanding the product is huge in order to grow. Tools will keep changing, but the strategy in which your business is built on is the thing that will endure." Katie Jones, EVP of Marketing Operations at PathFactory.   Follow Katie: Katie Jones on LinkedIn: https://www.linkedin.com/in/katie-jones-0188a12a/ PathFactory website: https://www.pathfactory.com/ PathFactory on LinkedIn: https://www.linkedin.com/company/pathfactory/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

What happens when wholesale distribution collides with tariffs, AI acceleration, and rising customer expectations?In this episode of Around The Horn Podcast, Kevin Brown and Tom Burton unpack the most important forces shaping wholesale distribution today, from policy shifts and economic signals to e-commerce, automation, and leadership in an AI driven world.This conversation goes beyond headlines to explore what these changes really mean for distributors, manufacturers, and channel leaders who are navigating uncertainty while trying to build resilient, future ready organizations.What You'll Learn:Why tariffs are no longer a temporary disruption and how distributors are adjusting pricing, sourcing, and inventory strategiesHow AI is reshaping marketing, sales, and customer service and where most companies are still getting it wrongWhat the rise of B2B e commerce and next day delivery expectations means for margins, operations, and customer experienceWhy “higher value work” is becoming a core job requirement and not just a leadership sloganHow automation, robotics, and reshoring are influencing long term workforce and supply chain decisionsEpisode Highlights:04:10 – Key takeaways from the NAW Executive Summit and why executive intuition still matters11:45 – Tariffs, trade policy, and why most distributors now assume they are here to stay22:30 – Interest rates, economic signals, and what the Fed's direction means for wholesale demand34:05 – How tariffs are quietly reshaping pricing behavior and product selection across distribution45:40 – The Amazon effect, next day delivery expectations, and whether instant gratification is sustainable58:20 – AI in marketing and sales and why more tools do not always equal more productivity01:08:55 – Higher value work, skill development, and what AI first thinking really looks like in distribution01:20:10 – Leadership, teams, and what high performance organizations can learn from endurance racingTools, Frameworks, or Strategies Mentioned:AI first workflows in sales, marketing, and customer serviceHigher value work and skill developer mindsetAgent assisted commerce and automation in B2B buyingRobotics and reshoring as responses to labor and cost pressureCustomer intelligence platforms and integrated CRM strategyClosing Insight:The future of wholesale distribution is not about reacting faster. It is about thinking differently. Leaders who combine industry expertise with AI capability and disciplined execution will be the ones who create durable advantage in a volatile market.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/ Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

In this episode of the Healthy, Wealthy and Smart podcast, Dr. Karen Litzy interviews Pete Moore, founder of Integrity Square, discussing the evolution of the health, active lifestyle, and outdoor sector, known as Halo. They explore the shortcomings of the term 'wellness', the importance of understanding business valuations and KPIs, and the emotional readiness required for business transitions. Pete shares insights on navigating growth, preparing for exits, and the significance of knowing one's competitors and market position. Takeaways The term 'wellness' is outdated and not serving the industry. Understanding your market position is crucial for business success. Local libraries can be valuable resources for business research. Key performance indicators (KPIs) are essential for evaluating business health. Emotional readiness is as important as financial readiness for business transitions. Knowing your competitors helps in strategic planning. Valuations are driven by more than just revenue multipliers. Founders often overlook the importance of mental preparation for exits. Networking and mentorship are vital for entrepreneurial growth. Continuous learning and adaptation are key to success in the Halo sector.  Chapters 00:00 Introduction to Halo and Wellness 01:49 Navigating Business Growth and Exits 03:22 Understanding Valuations and KPIs 05:54 Emotional Readiness for Business Transitions 06:56 Quickfire Insights for Entrepreneurs More About Pete: Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector.  Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.  ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc;  worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)  ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a "must listen" for anyone working or investing in the sector.  Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.   His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.    Notable Stats: Wingspan 76", 33 yard dash at 4.3 seconds. Resources from this Episode: Pete's Website Pete on LinkedIn Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn  Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

What does it take to build a profitable, impactful business while empowering more than 100,000 women? Julia Taylor, founder of GeekPack, shares her incredible journey from the intelligence community to building a thriving company with a mission to reach a million women by 2030. In this episode, Julia unveils her "embedded partnerships framework" – a potent strategy that's catapulted 70% of her revenue this year alone by fostering deep, meaningful collaborations with major brands like Verizon and TikTok. Discover how strategic alignment, win-win-win scenarios, custom integrations, co-creation, and robust impact reporting are key to scaling your business and making a true difference.Timestamps:00:00 Introduction02:51 From Intelligence to Entrepreneurship06:23 The Confidence Transfer of Digital Skills09:12 What is GeekPack's Current Business & Mission?12:07 Point 1: Partnership Alignment15:19 Point 2: Win-Win-Win Framework17:09 Point 3: Custom Integration & Ecosystem21:04 Point 4: Co-creation and Delivery24:06 Point 5: Measurement and Momentum27:17 Scaling with In-Person Events30:20 CEO KPI: Public Mission Statements34:02 The Sales Process & Team Empowerment36:06 Hiring for Personality & Mission Alignment40:51 The B2B and B2C Flywheel44:17 Overcoming Bottlenecks: Time and Team48:29 Building a Talent Bench52:16 Audience Growth Strategies56:45 Your Role in Social Content CreationIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.com Kit: https://kit.comFollow Julia:LinkedIn: https://www.linkedin.com/in/juliathegeekInstagram: https://www.instagram.com/julia_the_geekWebsite: https://geekpack.comFeatured in this episode:Kit: https://www.kit.comSmall Business Digital Ready (Verizon): https://www.verizon.com/about/responsibility/small-business-digital-readyMake: https://www.make.com/enRelay: https://www.relayfi.com SparkLoop: https://www.sparkloop.appHighlights:02:00 – Unpacking the Intelligence Community Past08:00 – The Power of Inspect Tools Confidence13:11 – Verizon and Geographic/Demographic Alignment22:00 – How Impact Reports Drive Momentum32:40 – Nathan's "Four Times a Month" Realization41:30 – Why Predictable Revenue Fuels Creativity54:10 – SparkLoop's Impact on Engaged Subscribers

If you're stuck between having a startup and having something investors actually want to fund, this episode is for you. Our guest, Kevin Nesgoda—CEO of OutPaged and recent Founder Institute grad—dives into the messy middle of startup life, where great ideas often die without the right pressure, feedback, and mindset shift. After years of daydreaming and building but still feeling stuck between "interesting" and "investable," Kevin joined an accelerator to stress-test everything. Hear what broke, what shifted, and what finally clicked—plus his advice on resilience, determination, and what's needed to push through.  Topics Covered; Why most founders aren't actually fundable yet and how accelerators like Founders Institute expose the gap (and what they want in return) What surviving cancer taught Kevin about building a startup  How OutPaged went from "cool product" to investable business The mindset change that happens when you stop pitching and start pressure-testing your model Why early founders misunderstand what investors are really evaluating The B2C vs B2B framing decision that can make or break your raise What mentors and investor reviews reveal that you can't see from inside your own startup Why the solo-founder myth slows momentum and increases risk How team design becomes a signal of scale readiness What rejection teaches you when you treat it like data, not failure How accelerators prepare you for capital, not just Demo Day The difference between building something exciting and building something fundable Guest Bio Kevin Nesgoda is the CEO at OutPaged and a recent graduate of The Founders Institute. OutPaged is the platform that turns books into living, breathing worlds. It uses AI to pull apart character arcs, emotional threads, and world logic, then rebuilds them into immersive experiences through AR and XR. Kevin has talked to over 100 publishers, authors, and media founders. Everyone feels the same thing: it is time for a new chapter in storytelling. Download the app here.    About Your Host Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast, where she's on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: https://seedmoneypodcast.com/ Instagram: https://www.instagram.com/jaylasiciliano/ Subscribe and watch on YouTube https://www.youtube.com/@seedmoneypodcast/    Subscribe, Rate, & Review Please rate, follow, and review the podcast on https://podcasts.apple.com/us/podcast/seed-money/id1740815877 and https://open.spotify.com/show/0VkQECosb1spTFsUhu6uFY?si=5417351fb73a4ea1/! Hearing your comments and questions helps me come up with the best topics for the show!   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.    

Anna Anisin is a seasoned entrepreneur, ecosystem builder, and business owner with deep roots in the tech world and a passion for creativity.Starting her entrepreneurial journey at 16, Anna has since achieved multiple successful exits and built a career around scaling brands, building communities, and pioneering new paths in marketing innovation.Today, Anna leads DataScience.Salon, one of the most trusted communities in AI and machine learning, and runs FormulatedBy, a boutique B2B marketing firm specializing in demand generation, experiential strategy, and AI-driven marketing. Under her leadership, FormulatedBy has served over 100 brands including AWS, IBM, Databricks, Oracle, and many of the most influential startups in AI/ML and deep tech.Most recently, Anna launched the

Send us a textDiscovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and podcasts that anchor your authority with durable text and audio. The plan for the next 30 days is simple: publish more, in more places, with clearer hooks and stronger stories, so both people and machines can find you.We dig into the rising need for provenance as deepfakes blur reality. Gary explains why blockchain-backed verification will matter as a ledger of truth, how signed media and ownership records can restore trust, and where builders might connect web and chain to certify origin and intent. We also unpack the future of AI brand characters: why owned IP will outlast hired faces, where it can backfire in the short term, and how transparent, well-crafted avatars become assets instead of shortcuts.For marketers and founders chasing interest-driven reach, the real skill is cultural fluency: knowing the first three seconds on TikTok, the thumbnail and retention game on YouTube, the long-form cadence and professionalism on LinkedIn, and the conversational spark on X. Gary's blunt takeaway cuts through the noise: make content a core job, not an afterthought, and stop overthinking creative with personal taste—let audience data guide iteration. If you're ready to build authority that AI cites and humans trust, hit play, take notes, and then publish your next piece today.Enjoyed the conversation? Follow the show, share it with a friend who's building, and leave a quick review so more creators can find us.This episode was recorded through a Descript call on January 21, 2026. Read the blog article and show notes here: https://webdrie.net/gary-vaynerchuk-on-creating-everywhere-to-stay-visible-in-an-ai-first-world/——Want to try out Metricool? Go to https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260129_joeri-billast_web3-gary-vee_en&utm_content=audio&utm_term=q1And use the coupon Code: JOERIThis gives 30 days free of any Metricool Premium plan. ..........................................................................

How to Use AI for B2B Storytelling Without Losing Your Brand So many B2B companies and marketing teams waste budget on generic content that fails to resonate or support core business goals. In an era where AI-generated is everywhere, smaller B2B brands often struggle to maintain a unique identity while competing against larger firms with massive content engines. The key to staying relevant lies in a B2B brand’s ability to be authentic, human-centric, and strategically consistent despite the pressure to automate everything. So how can B2B brands effectively integrate AI into their marketing workflows without losing their unique voice and brand integrity? That's why we're talking to Nick Usborne (Founder, Story Aligned), who shared his expertise on leveraging AI through the lens of strategic storytelling. During our conversation, Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling. He shared actionable advice on building a “story vault,” training staff to avoid “brand drift,” and enforcing consistent AI usage to maintain the trust of the audience. Nick also underscored the importance of keeping human elements at the forefront of content creation to prevent AI from feeling overly mechanical, and advocated for a balanced approach that ensures scalable growth without sacrificing a brand's authenticity. https://youtu.be/dtgvg2-XXoU Topics discussed in episode: [02:53] The “Why” Behind AI Adoption: Why companies must embrace AI not just for efficiency, but to avoid being left behind by competitors who are already scaling their reach.  [04:10] The “Moat” of Storytelling: Why narrative and voice can be easily copied by AI, but your brand's unique “lived story” is the only defensible moat you have.  [11:27] Pitfalls of Inconsistent AI Use: The dangers of “shadow AI” use by employees (e.g., Using personal accounts vs. company custom GPTs) and how it leads to brand drift.  [16:46] The Human Element vs. AI: Nick explains why AI can describe the beach but can't “feel the sand between its toes,” and why human “messiness” is key to connection.  [24:26] Building a Story Vault: Nick provides a practical framework for formalizing your brand's folklore—from founder stories to customer service wins—so they can be systematically used in AI content.  [28:17] Actionable Steps for Marketers: Three immediate steps to take: build your story vault, interview key stakeholders (founders, early employees), and analyze customer service transcripts for sentiment.  [30:11] The Problem with “Killer Prompt” Libraries: Why copying “top 20 prompt” lists is a strategic mistake that leads to generic, non-differentiated content. Companies and links mentioned: Nick Usborne on LinkedIn  Story Aligned  Transcript Nick Usborne, Christian Klepp Nick Usborne  00:00 AI can do a wonderful job in many ways, but it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. I think that content and stories that truly resonate with people you use those kind of touch points the the deeply human side of being alive. And like, say, I think AI can get close when you prompt it really well, but also, there’s a messiness that makes us recognize one another, the little mistakes we make. That’s what makes us human. We are messy. AI, it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance. Christian Klepp  00:51 When brands rely on the same AI tools and prompts, they start to sound like everyone else. That loss of voice can hurt trust and lead to something called Brand drift. So how can B2B Marketing teams scale content with AI while staying true to their story? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Nick Usborne, who will be answering this question. He’s the Founder of Story Aligned, a training program for Marketing teams that want to scale content using AI while protecting the integrity of their brand story and voice. Tune in to find out more about what this B2B Marketers Mission is. Mr. Nick Usborne, welcome to the show, sir.  Nick Usborne  01:32 Thank you very much. Thank you Christian. Thank you for having me.  Christian Klepp  01:35 Pleasure to have you on the show. Nick, you know we had such a fantastic pre interview call. It was a bit of a you did drop a few hints and clues about what was to come, and I’m really looking forward to this conversation. I’m going to keep the audience in suspense a little while longer as I move us into the first question. So off we go.  Nick Usborne  01:55 Okay. Christian Klepp  01:56 All right, so, Nick, you’re on a mission to equip Marketing teams to scale AI powered content while staying aligned with their organization, story and voice. So for this conversation, let’s focus on the topic of how to use AI for B2B content without losing trust. And it is at the time of the recording, the end of 2025 and of course, we’re going to talk about AI, but we’re going to zoom in on something specific as it pertains to B2B content and a little bit of branding in there as well. But I wanted to kick off this conversation with two questions, and I’m happy to repeat them. So the first question is, why do you believe it’s so important for brands and their Marketing teams to embrace AI so that they can scale? And the second question is, why does this approach require the right prompts and guardrails? I think that’s one thing that you mentioned in our previous conversation, the whole the whole piece about prompts and guardrails. Nick Usborne  02:53 Well, the first question, why do companies need to embrace AI? And the ridiculous answer to that. It’s not a good answer, but it’s true is that because everyone else is, because your competitors are, and they will create content at scale while you are not, and they will achieve reach that you can’t achieve without AI. And in fact, if they do it well, their content, their new content, will be very good, content deeply researched beyond perhaps what you can do. So it’s like everything within AI right now, like, like, Why? Why do all the companies like open AI and Google and Meta, why they all racing? Because if they don’t, someone else will get there first. And it’s, I’m not saying it’s a great reason, but I think it is the fundamental reason for companies to embrace AI, is that you will be left behind if you don’t. This is a transformational moment, and as much as we’d like to have choice, I think in this matter, we don’t have a lot of choice. So that’s my answer to that question. Repeat the second question for me. Christian Klepp  04:00 Absolutely, absolutely so based on, based on that, like, why does this approach require the right prompts and guardrails? Nick Usborne  04:10 As part of my business, I’m constantly researching this, and in particular, I’m researching the prompts people do so when say, could be writers coders, but in our world. Let’s say writers, principally, or marketers, are using AI. They’re using prompts, and they’re generally prompting about two things. One is narrative, like, what should we say? Or, you know, please write us a blog post about x. So that’s the that’s the topic, that’s the narrative. And then they’ll put in something say, oh, please do it in a voice that is authoritative and yet accessible. All right, so now that’s a voice. What they haven’t mentioned is what I think is the foundational layer, which is, which is story. And that’s important, because story is the only thing that is uniquely yours, if you have an narrative, if you, if you have voice, if you talk about something in a particular way, I can copy that with AI. I can copy it at scale. I can, I can look at the transcripts of Christian podcasts, and I can say, oh, I want to do one in exactly. Tell her the same topic. I can, you know, so when you focus on narrative, on what you write about in voice. I can copy it. There’s no moat. The only moat you have is with story, because every company’s story is unique. We can look at origin stories, foundation stories, we can look at customer stories through case studies, things like that. Those are always unique. No one else has Apple’s origin story. No one else has virgin Atlantic’s Founder’s story, etc. But we did some research recently. Actually, we did some research months ago, and I reconfirmed it earlier this week. I ran it. I ran it all again to look at the data. If you look at the top 20 prompt libraries that you know the big, trustworthy companies and organizations that put out prompt libraries for companies. If you look at the top 20 libraries and the 1000s and 1000s of prompts within there, 76% of those prompts are about the narrative. What to say? 17 are about voice. How do you sound? Only 7% relate to story. So this, to my mind, is where we have a problem. We have a disconnect. Everyone is going crazy, prompting for narrative and story, both of which have 0, zero mode, anyone can copy them at scale. And only 7% this very small percentage, are actually focusing on the one thing that is uniquely theirs and cannot be copied or challenged. So that when you say, when you, when you say I’m on a mission, that’s the mission for me to say, Hey guys, wake up. You’re You’re prompting the wrong things in the wrong way. Let’s like, go back and look at story Christian Klepp  07:12 Absolutely, absolutely. It almost sounds like an oxymoron to us to a certain degree, because you’re saying scaling B2B content using AI without losing trust. Because, you know, the narrative that I keep seeing on social media, particularly LinkedIn, is that if people are using AI, there is a bit of a trust factor there. But I think it’s to your point and correct me if I’m wrong, it’s being able to embrace AI and you leveraging it the right way, so it’s not, it’s not, it’s not to replace, it’s not to replace the writers, right, or to replace the Marketers, I hope not. Nick Usborne  07:50 It may replace some. But, yeah, yeah. I mean, I mean, you’re right, and the keyword you mentioned there is trust. I think, I think trust is going to be the most valuable commodity that a company can have in the months and years to come, because people don’t actually don’t if we’re talking about brand. So we’re trying to protect brand with story, right? And brand is something that a lot of companies have spent millions of dollars building and protecting over years or decades and well, one of the things let me come back to trust in a moment. But if I’m looking at brand, and I’m looking at all the stuff goes out there, it either builds brand or it burns brand. And if you burn brand, you lose trust. So if you’re going out with a whole bunch of content that sounds like everyone else is that it’s kind of meh. It’s ordinary. It’s in the middle, which is what AI is really good at. Without the right prompting, it will give you kind of in the middle, mediocre output. So you got to be much better at prompting than just like a, I don’t know, being careless about it, or taking a shortcut, shortcuts, or being lazy about it, because then you get brand drift, and all of a sudden the brand doesn’t sound quite right. And when that happens, you lose trust. And when you lose trust, you lose revenue. I mean, you really do. And people are getting very sensitive to brand of brand trust we saw recently. Was it tracker barrel tried to just change its logo. People freaked out. People freaked out.  Christian Klepp  09:27 It was an awful rebrand, but, yes.  Nick Usborne  09:30 Yeah, but it wasn’t. These weren’t. These weren’t. Saying is, I don’t think the design is up to snuff. It’s like, don’t mess with my tracker barrel. We actually feel very strongly about the brands. Talk to people who are absolute fans of Apple. Doesn’t matter that it costs twice as much, perhaps as not quite as good. It’s Apple. It’s my brand. Don’t mess with my brand. So we’re very sensitive to our loyalty to brands. And in fact, in some sense, it’s brand define us like a football team, a baseball team, in part, we can be defined by the brands that we support, local, Pepsi. You know, it’s like everywhere. So when a company uses AI carelessly at scale and all of a sudden that blog post, it kind of sounds like them, but something’s a tiny bit off. And then that LinkedIn update. Again, yeah, it’s them, but again, it’s, did I say is that the same as they were six months ago? You get the you get these little these little things that sound off, and now you get brand drift. And now you get people feeling uneasy, and the public are sometimes we think we can just make the public believe whatever we want them to believe, or companies to believe whatever we want them to believe, but actually, individuals, in their home lives and in their business lives are very, very sensitive to brand and they’re very, very sensitive to voice and what they hear, and if it’s off, they really don’t like it, and that does translate into loss of trust, and that does directly translate into loss of revenue.  Christian Klepp  11:07 Absolutely. I’m going to move us on to the next set of questions, particularly that one pertaining to key pitfalls that Marketers need to avoid when they’re trying to scale their B2B content using AI without losing trust. So what are some of these key pitfalls they should avoid, and what should they be doing instead? Nick Usborne  11:27 What I’m hearing from inside a number of companies is that there is an inconsistency in how people are using AI and even when systems are in place, that not everyone follows the system. So it’s early days. It is. These are messy times for, you know, working with AI within companies. So I think it’s really important that companies do have some frameworks in place, that people within the organization are using the same tools in the same way, and that they are encouraged to be consistent in what they do. So I’ve heard stories of where companies are set up, you know, they’re using Copilot, or whatever they use, and then some of the manager will walk by someone’s desk, and they’re actually, actually, they’re using Claude on their phone. That person like phone, and it’s like, well, yeah, but no, this is now, you know, you have no control. You also have to get people to do what they ask. I was talking to a Founder the other day. She has a PR (Public Relations) company, plenty of clients, and she’s smart. She’s created custom GPTs for each client. So each custom GPT is trained on with with a kind of database of information on that client and the content, so that you know when you when you ask it to do something else, it’s already has the context and the voice instructions and everything, and you can and it’s great, you get this consistency. But she says, what’s happening is some of her employees come in in the morning, they start work on client X, and they’re using that custom GPT. Then they move on to client Y, but they keep using the original custom GPT and not switching out. So the management has put in the structure in place to be consistent and to output the best, you know, the best content, but the employees are not always playing game, you know, going along with that. So so I do think we’re in a messy period now where companies are not entirely sure how to apply this, how to structure it, what kind of frameworks and guidance to put in place. What guardrails to put in place? Like? Again, I’ve heard horror stories of people grabbing content that should not be shared and putting it into a large language model and then turning that into customer facing or public facing content.  Christian Klepp  13:57 Oh, plagiarism.  Nick Usborne  14:04 So yeah, it is messy. So what I would say is, before you even try to make the best of the use of AI that you do, need to put systems and frameworks in place and educate your staff. So if you want your staff to use AI effectively give them access to training. Don’t just throw them at a tool and say, go for it, because they won’t know what to do with it, or they’ll be able to create stuff, but they won’t be able to create good stuff. So invest in the systems, invest in the frameworks and instructions, and invest in training for the people who are going to be using the tools.  Christian Klepp  14:46 Definitely some relevant points. I wanted to go back to something you said, though, because I think it’s really important. It’s certainly one thing to have the prompts and the guardrails in place and some kind of like, framework and structures. But to your earlier point, how do you enforce that? And I think you gave a really good example about like, if you have a custom GPT, and then they resort to like, using. Um Claude on their personal accounts, and then it’s a little bit like the wild west out there, isn’t it? Nick Usborne  15:06 It is, it is, and it’s and it’s, how do you enforce it? Well, that’s going to be a company by company decision. Like, like the Founder with the PR of the PR company, when she was telling me about how her employees just weren’t doing what they were asked. I was like, part of you is thinking about, why haven’t you kind of cracked down on this? But again, it depends on the company and what options you have when it comes to enforcing stuff like this. But I do think you need to, because then if we circle right back, if you have people who are untrained, and that’s the company’s responsibility to train their employees. If you have people who are untrained and they’re using these tools inconsistently, that is when you far more likely then to see errors for, you know, unforced errors like publishing stuff that you shouldn’t but you’re also going to see more brand drift, because you’re going to get this inconsistency between output and that is a disaster. Like I say, companies have sometimes spent, in a decade, several years in establishing and building a trustworthy brand. And people are very unforgiving. You can, you can lose all that goodwill very, very quickly. So, yeah, training frameworks make sure people are, you know, working within those boundaries, but as a company, it’s your responsibility to help make that happen. Christian Klepp  16:29 Yeah, yeah. Oh, absolutely, absolutely. You kind of brought this up already, but you mentioned that AI can help to scale content, but it can’t replicate your lived story, so please explain what you meant by that, and provide an example. If you can, Nick Usborne  16:46 AI can do a wonderful job in many ways, but you know, it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. So I think that content and stories that truly resonate with people, you use those kind of touch points, the deeply human side of being alive and like say, I think AI can get close when you prompt it really well, but also there’s a messiness that makes us recognize one another, the little mistakes we make, that’s what makes us human. We are messy, and it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance and the lived story. It’s the it’s the weird stuff. I think that resonates. So I’ve spent quite a bit of my career doing copywriting for companies, and for a long period, I was doing some freelance, a lot of freelance copywriting. So this is just a little side note, a little side story for you. I used to live on a hobby farm. We had some sheep and pigs and chickens and all that good stuff, the good life. And also had freelance customers. And I went in, and I was and I went, you know, you go out, you feed the animals, you come in, I sit down to work, and my client said, this is just on the phone. This is even before the internet. Client said, Hey, you’re late. I was just out farming the pig and feeding the pigs. And the guy says, what? And this, I hadn’t realized. I never told him that I lived on a farm. He thought somewhere. So anyway, we talked a little bit about the pigs, then we get to work. So the project we’re working on worked out really well, and it won an award. So we fly off to your hometown, Toronto, for the awards ceremony, direct marketing awards ceremony, and he stands up and he says, Thank you very much. Blah, blah, blah. And special thanks to Nick Usborne, the pig farming copywriter. And I’m like, I’m like, in the audience, and I’m thinking, oh, please no. This guy is like, rebranding me constantly in front of all my peers, all my potential clients for next year. Big drama turns out so, so that that’s messy, all right? AI wouldn’t do that, you wouldn’t imagine that it wouldn’t do that. That’s a deeply human moment of my humiliation and him laughing, and everyone slapping me on the back and laughing and asking about my pigs. Turns out, over the next 12 months, I got a few phone calls out of the blue. And I say, Hello, Nick Usborne. I said, Oh, is that Nick Usborne? The cover of James Barber. And I say, why? Yes. And so I actually got work out of that, because it was such a distinct difference from every other copywriter out there. I was the only copywriter who had pigs. So that was just a fun story, but it also speaks to the difference between humans and AI, and it’s a live that’s a lived experience, and it’s a lived anecdote, and I tell the story, and it’s a true story that is really important, I think so, even when we use AI, even when we use it at its best, and it can be really good when you use it well, I think everyone should keep leave space for the human in the loop, as they say, keep that human element in there, big for those stories. So I so I encourage companies to create what I call like a story vault. So there’s the obvious stories, like the Founder story, the origin story, the six original success story, also put in the little quirky stories, like that one I just described, and and make that part of your process. And also go, you know, if you’re creating something with AI and it’s a big project, take the time to go and interview someone, talk to someone, get a human story, put it in just because you’re using AI, doesn’t mean to say that everything you create has to be 100% AI, you can, you can? I do this all the time. I look for it a draft with AI, then I’d go back in and I’ll rewrite the beginning with an anecdote, like the small s story, not a big dramatic story, just a little story. And what it does then is that then connects it with us, because as people, we recognize stories. Story is profound to all of us. I think in every country in the world, parents read their children bedtime stories. It’s something we share in common. It’s how we communicate, and it’s how we recognize our humanity in a sense of like, if you tell me a story, you connect with me, and vice versa. So that’s why I think stories are so important in this world of AI, because if you just go AI, it can get a little cold, and sometimes, as a reader, you don’t quite understand what’s happening and why, but you kind of feel it. There’s an absence. There’s something missing, and that what’s what you feeling is missing is that human touch, that human element, Christian Klepp  21:59 Absolutely, absolutely. I mean, there’s like, there’s like, telltale signs, right? Like em dash being one of them,  Nick Usborne  22:06 em dash Christian Klepp  22:07 Yes, or Yeah. Or it tends to, like, regurgitate the same type of war. It’s like, I find it loves using the word landscape or navigate, you know, things of that nature, right?  Nick Usborne  22:20 Yeah.  Christian Klepp  22:21 Or uses these funny like, you know, the colon or for, for, for titles of episodes, for examples. Nick Usborne  22:30 In titles, even when I give it clear instructions, do not use them. So sometimes, when I create content like that is, I’ll create it in with one model like say, GPT5, and I’ll take it over to flawed, and I’ll say, hey, please edit and clean this up for me, and remove any, you know, repetition or whatever. And sometimes it comes back say, hey, looks pretty clean, pretty good. Other times it’ll change stuff. And then, of course, always I will, you know, I will review. And that’s the other thing that the companies need to think about. Is that, at the moment, content generation at scale within companies, it is a bit like a conveyor belt in a factory of all these boxes flying off the end into the FedEx back of the FedEx van, and without, without any kind of quality control, which, which is actually what you do have with income within you know, if you’re manufacturing, and you do have quality control, and you pick out every 20th item or whatever to make sure that it’s good, a lot of that isn’t happening, that isn’t happening with a lot of people using AI is people don’t even see it. It’s fully automated, like, like a week’s worth of social media is automated, or a month’s work worth, and no one, no human, has read it or reviewed it. It’s just flying out automatically. And that is where at some point you’re inevitably going to have a problem. And it may not be a big problem, it may be lots and lots of small problems, lots of lots of things sounding not quite right, and then all of a sudden, when you’ve got enough little things not sounding right, then you start getting a medium sized problem. Christian Klepp  24:06 Yeah, yeah. No, exactly, exactly. Okay. Now, you talked about it a little bit in the beginning, but talk to us about some of these, these frameworks and these processes that B2B companies can use to help them, you know, organize themselves and reap those benefits of AI without losing trust. Like, what are some of these processes and frameworks? Nick Usborne  24:26 I do some training, and I have done a few rubrics where people can kind of use those to formalize the process. But I think if we talk about story, and I think I already mentioned the idea of each company having a story vault, so be formal and deliberate about it. Everyone can chat about their company’s stories, but if I say to you, hey, is there a folder? Can I can I get a Google folder and find a compilation of all of these stories? And have you graded those stories in terms of how strong and relevant? And they are, and how engaging they might be, or how evocative they might be, and the answer is almost always no, the story is around. But there’s no story vault, and there’s no rubric in place to grade those stories and decide which might be the most appropriate points at which to share those stories. So it’s that, it’s that formalizing the process, and I don’t like being 100% rules based, but I think in the AI world right now, where we are in that kind of messy middle period, I think it’s really important to have some systems in place so that we do have a consistent output, so that when you so that your brand doesn’t suffer from brand drift, and that you don’t make some significant missteps along the way. So somebody within the organization needs to be responsible for this. Maybe it’s the Chief AI Officer, if you have one, or otherwise, somebody in Marketing. So yeah, help people with training, but also help them by giving them some framework, some rubrics and some just a system like, you know, hey, picked up a story from customer service, put it in the story vault, categorize it. Customer service in the story vault says someone else can come back and find it. So it’s not just word of mouth. It’s not accidental. There’s a place where people can go to and then you’re going to do the same with narrative, the things we say. And you have another vault, as it were, and another rubric to to assess voice, how we say it. So it’s just this formalization of the process, and also trying to make sure that people use these systems as you put them in place. So somebody’s got to be walking along behind, behind and sort of, and again, it’s like, I guess, like early days of anything. Not every, not everyone will love the process. Not everyone loves using AI. But it’ll come. It’ll come. People will get in their heart better, not only using AI, but doing it well and following these processes. Christian Klepp  27:02 Okay, fantastic, fantastic. Let me just quickly recap, because I was writing this down. So obviously, having a story vault, grading them if you can, if possible, having systems and frameworks in place, training the team and getting them to familiarize themselves with the systems having a vault for narrative and voice, I think was the other piece. And finally, using, using the systems, once you have them, not letting them collect dust, as it were, right? Nick Usborne  27:32 Like and it is, I get it right now. I get it. It’s hard for a lot of companies, because I think using AI has been very kind of mixed. Some companies have dived straight in. Others are resistant, particularly companies that have compliance issues, financial, medical stuff like that. They’re being very careful, very cautious, and for very good reason. So the rate of adoption is very uneven at the moment, Christian Klepp  28:01 Absolutely, absolutely, all right. Nick you’ve given us plenty here, right? But if we’re going to talk about actionable tips, like something that somebody who’s listening to this conversation that they can take action on right after listening to this interview, what are like some of the top three things you would advise them to do? Nick Usborne  28:17 Well, I guess first is just we’ve talked quite a bit about the story, the story of collecting stories. Just do that because, like I say, I think story is your is your superpower, because it is the only place where you have a moat you don’t in what you say and how you say it. Anyone can copy you, and I can automate copying you through AI as well, but I cannot steal your story, because it’s just not true if, if it’s not my story. So I’d always start there and again, start, start that. Build the vault, select the story and formalize that process. Interview the Founders, if you can, interview early employees, even if they’re retired, interview the first three clients, if you can access them, interview customer service. So often overlooked, customer service in one way or another, so long as that’s not all automated, if there’s still humans in that loop, then have conversations with them. And you can, you can, you can, get transcripts, customer service transcripts, and feed them into AI and say, hey, please analyze and summarize this. What are, what are the most powerful messages we can get from our customer service? Sort of stream of content? Do? Do a sentiment analysis? What are people upset about? What are people happy about? So, yeah, story, I think, is like, I say, it will be your motive, it will be your savior. So first start to formalize that process of getting story and then making sure that it finds a place, somewhere in your automation of, you know, AI generated content, Christian Klepp  29:58 Fantastic, fantastic stuff. Okay, soapbox time. What is the status quo in your area of expertise that you passionately disagree with, and why? Nick Usborne  30:11 I guess again, I’m just going to overlapping. I don’t know what a status quo, but the thing that I passionately disagree with is is every time you see most or a social media title that says top 20 killer, unbeatable prompts.  Christian Klepp  30:31 Oh, yeah. Nick Usborne  30:32 No, no, no, absolutely, just, just no for two reasons. One is that they’re going to be generic. They’re not going to apply to your company in particular, they’ll be generic, and just because they work for someone else does not mean they’re going to work for you. And like I say, we did, I’ve done research on those prompt libraries, and only 7% of them even touch on story. So if I’m writing stories, the most important thing almost all of those prompt libraries are missing out on that. They’re just focusing on narrative and voice and ignoring stories. So not good and and, yeah, so, so that is, I don’t know whether the status quo, but it’s something I keep seeing, and it irritates me when I get it. I understand why they’re doing it, but not helpful for your company. Christian Klepp  31:18 Yeah, you and me both. I mean, those are the those are the pulse they attempt to ignore immediately. I mean, I just skim through it and see the prompts, and I’m like, Nah, but I think it’s human nature too, isn’t it? Like everybody wants to chase the next hack. They want to find that the you know, the shortcut, like the quickest route to get something done. And I get that, but it sometimes does more harm than good. Nick Usborne  31:43 Easy button, but also to be fair and to be a little bit more generous. This is early days, and so people are looking for help. And if it says top 20, this is, oh my goodness, thank you. I’ll take that now. Over time, that’ll change, and people will become a little more sophisticated, I think, but like us, like you. You know, I get it. I understand why those those posts and titles are attractive, and that’s why people create them. But we can do better. We can do better Christian Klepp  32:12 Absolutely, absolutely we can, and we will, hopefully, all right, here comes the bonus question. I’ve been thinking about this one, but Nick Usborne  32:23 I feel strangely nervous. I feel nervous, but it’s a bonus question. Christian Klepp  32:30 Just breathe. Just breathe. I mean, clearly from this conversation, you know, writing is in your blood, right? It’s something that you are passionate about, but it’s also something you’ve done professionally for a long time, I suppose. The bonus question is, if you had an opportunity to meet your favorite writer or author, living or dead, who would it be, and what would you talk about?  Nick Usborne  32:55 One of the people, I really admire, and I’ve already spoken to him, is David Abbott. So David Abbott is a copywriter from from England, and he had an agency called Abbot Mead Vickers, and he was an amazing writer. So I’ve already met him. Who I haven’t met I would like to re write to meet is Susie Henry. She was the copywriter behind a series of advertisements in the UK for an insurance company, and she is just a delightful writer, so I told you, well, no, I hadn’t told you. Maybe I will tell you I’m like, when I started out copywriting, it was at the tail end of the Mad Men period, and creatives were the Kings and Queens, and copywriting was such a craft, it was something to be absolutely proud of, like we’d go through so many drafts, and it was, I was, you know, I was, I was a craftsman, learning from other craftsmen. And David, ever I met, he was in a fantastic writer, just written Susie Henry so good, very, very conversational writer, which was very unusual for that time. So I’d like to meet and talk with her, and I still can’t remember the fiction writer. He’s science fiction writer. I completely lost blank on his name, and I’ve actually met him once briefly, but I’d like to get back to him and chat, but I can’t, because he’s he’s since passed. Christian Klepp  34:19 Oh, I see, I see, I see. All right, well, that’s quite the list of people, but, um, but yeah. No, fantastic. No. Nick, thank you so much for coming on the show and for sharing your experience and expertise with the listeners. And please quick introduction to yourself and how people can get in touch with you. Nick Usborne  34:37 All right. Hi. My name is Nick Usborne, so my business build Story Aligned. So storyaligned.com and what we do there is pretty much, what I’ve talked about today is we train teams within companies to look at story, narrative and voice with a lot of emphasis on story, because that’s where the note is, so if you get a Story Aligned, you’ll find we have a white paper you can download. We have a blog that you can read, the description of the training. So yeah, if this interests you, if you find this an interesting topic, there’s plenty to do when you get there. So Story Aligned, A, L, I, G, N, E, D, yeah. Story Aligned. Christian Klepp  35:21 Fantastic, fantastic. And we’ll be sure to pop that into the show notes so that it’ll be easy for everyone to access. But once again, Nick, thank you.  Nick Usborne  35:28 Sorry, one last thing, if you want to please opening myself up, if you want to just talk to me directly, you can write to me at nick@storyaligned.com. Christian Klepp  35:38 Perfect, perfect. Nick, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Nick Usborne  35:44 Thank you. Thank you for inviting me. It’s been a pleasure. Christian Klepp  35:47 Thank you. Bye for now. You.

325 | Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a way that scales, where podcasting fits in a B2B content strategy, why search volume can be misleading, and thoughts on how content marketers can use AI. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Most founders underestimate how much their thinking, food choices, and daily habits quietly shape their performance– and their health.In this episode of Founder Talk, Alex Sheridan sits down with Dr. Chrystal Ciodyk, founder of Chrystal Clinic, to explore the overlooked connection between mindset, physical health, and long-term decision-making. Chrystal built her clinic after completing advanced training in acupuncture and Chinese medicine—then launched the business during COVID, despite widespread skepticism.This episode examines how founders unknowingly operate in a constant state of stress, inflammation, and mental noise—and how that affects clarity, discipline, and judgment, and explores a core founder problem: running businesses from a depleted body and distracted mind. Founders will hear a practical perspective on how small, consistent changes can restore clarity and energy, and how chronic stress, poor nutrition, and unchecked habits create physical inflammation and mental resistance—often mistaken for lack of discipline or motivation. Q&A-Style Takeaways (Chronological)00:00:00 – Introduction00:01:45Q: Why does mental and physical health directly affect founder performance?A: Chronic stress and imbalance reduce long-term focus, resilience, and decision quality, even when short-term results look fine.00:05:12Q: What everyday habits create inflammation that founders often ignore?A: Excess sugar, dairy, alcohol, processed foods, and lack of recovery quietly compound physical and cognitive stress.00:07:33Q: What does inflammation actually do to the body and mind?A: It disrupts digestion, joints, sleep, and energy, often showing up as brain fog, pain, or chronic fatigue.00:13:45Q: Why do founders struggle to break habits they know are unhealthy?A: Internal mental resistance—the “comfort-seeking psyche”—pushes people to stay in familiar patterns even when they want change.00:17:23Q: How do thoughts and language influence physical health outcomes?A: Negative self-talk can reinforce symptoms through the nocebo effect, while intentional framing supports recovery.00:43:40Q: Is hustle culture silently costing founders their health?A: Many founders trade health and family time for growth, only to face burnout or forced slowdowns later.00:46:20Q: What are simple daily tools founders can use to reset stress?A: Breathing techniques, small rituals, and short recovery practices help regulate the nervous system and improve focus.This episode is especially relevant for founders balancing growth, family, and long-term sustainability. Watch the full conversation to hear how mindset, health, and leadership intersect in ways most operators overlook.Subscribe for more no-fluff, founder-to-founder conversations.

SaaStr 839: Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO The Brutal Truth About Transforming a SaaS Company into an AI Company Intercom's Chief Product Officer, Paul Adams, shares the unfiltered story of how they transformed from a struggling SaaS company with 5 quarters of declining growth into an AI-first company with a breakthrough product (Fin) that now handles 1M+ customer resolutions per week. What You'll Learn: Why AI transformation requires "refounding" your entire company - not just adding AI features The self-harming decisions you must make to win (including parting ways with ~33% of your team) How to go from 0 to 6,000+ AI customers with 65% average resolution rate Why demos ≠ products and the "marketing overhang" problem The complete shift in how you build software (empirical evaluation vs. traditional product development) Why designers now ship code to production at Intercom How the buyer has changed (hint: it's no longer just the department head) --------------------- This episode is Sponsored in part by HappyFox: Imagine having AI agents for every support task — one that triages tickets, another that catches duplicates, one that spots churn risks. That'd be pretty amazing, right? HappyFox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as 2 cents per successful action. All of it sits inside the HappyFox omnichannel, AI-first support stack — Chatbot, Copilot, and Autopilot working as one. Check them out at happyfox.com/saastr   ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

Most revenue leaders chase numbers they can't actually control.The best ones build systems that compound.In this episode of Revenue Leaders, we break down why revenue is a lagging indicator — and how partnerships and ecosystems are becoming the most reliable way to drive predictable B2B growth.Our guest, Brian Williams, shares real-world lessons from building and scaling partner ecosystems, including what worked, what failed, and why most companies misunderstand partnerships completely.You'll learn:Why you can't control revenue — and what you can control insteadHow partner ecosystems drive pipeline, retention, and larger dealsWhy partnerships fail when treated like a short-term sales channelHow revenue leaders should think about 12–18 month growth strategiesHow founders, CROs, and sales leaders can build a partner-led GTM motionThis episode is for founders, CROs, revenue leaders, sales managers, and RevOps teams who want to stop chasing short-term wins and start building durable, scalable growth engines.If you sell complex or B2B deals, manage sales teams, or lead go-to-market strategy, this episode is for you.⭐ Unlock free resources (templates, frameworks & prompts):⁠https://coachpilot.beehiiv.com/⁠Join the community & access 157+ templates, frameworks and mega AI prompts used by top revenue teams.Watch Full Episode on YouTube:⁠⁠https://www.youtube.com/@revenueleaders⁠⁠Follow us:⁠⁠https://www.instagram.com/davidfastuca/⁠

Guest Bio: Ivana Taylor has spent 35 years translating complex marketing into simple, executable strategies. She's the founder of DIYMarketers.com, where she helps entrepreneurs compete without enterprise budgets. She's a self-described AI power user who tests tools for six hours a day. And she's built follow-up systems for everyone from manufacturing companies to consultants.   Key Points: AI has fundamentally changed prospecting and outreach—making it faster, cheaper, and more targeted—but only when combined with clear strategy and direct sales fundamentals. The Old Way Is Broken Cold outreach traditionally means endless spreadsheets, bad or outdated contact data, spray-and-pray marketing (webinars, lead magnets, mass email blasts), and huge time investment with little guarantee of ROI. Buying lists or relying solely on inbound marketing is increasingly ineffective. What Still Works Direct sales and direct outreach remain the most reliable growth strategy. Success starts with absolute clarity on your Ideal Prospect; industry, role/title, geography and specific expertise or problem area. Without this clarity, AI just produces faster garbage. How AI Changes Prospect List Building AI dramatically reduces the manual labor of prospect research. Instead of hours of Googling and data entry AI can find names, companies, websites, social profiles, and sometimes contact info and AI can organize data into usable spreadsheets. AI works best in small-to-medium batches (10–50 at a time). Tools Mentioned for Prospecting & Enrichment General AI platforms (for defining criteria and searching): ChatGPT, Claude and Gemini. Spreadsheet & research automation: GenSpark (noted for strong spreadsheet creation) Data enrichment & contact info (especially B2B): Apollo.io, Hunter.io, Clay.com Outreach & CRM tools: Nimble.com (emails sent directly through Gmail for 1:1 feel) Deal-finding for tools: AppSumo (one-time purchase tools) What AI Can (and Can't) Do AI can build targeted prospect lists faster. Find websites, LinkedIn profiles, phone numbers, and some emails. Segment prospects by expertise or role. Reduce human error in outreach sequences. Ai can't guarantee perfect data (bounces still happen). Replace human judgment. Eliminate the need to review and understand each prospect. Best Practices for AI-Powered Prospecting Always review and "get your hands dirty" with the data. Read prospect websites and make personal notes. Expect some bad data—scrubbing is still required. B2B data is far easier to find than consumer data. Free versions of tools are sufficient to test and validate workflows. Outreach Strategy Matters Use AI to support structured outreach sequences, not spam. Follow a 3–5 touch email sequence. Personalization improves responses. Segment based on expertise, role, or interest. Automation reduces mistakes while preserving a personal tone.    Guest Links: FREE GIFT Business by Referral Course: https://diymarketers.trainercentralsite.com/course/business-by-referral  Promo Code "WENDY25"   AI + Sales Tools from the Podcast ChatGPT – Use it to write outreach emails, brainstorm follow-ups, or summarize client notes quickly and naturally. Genspark – Great for researching topics and generating accurate, human-like marketing or sales content fast. Perplexity – Ideal for researching prospects, finding their websites, social links, and key insights before reaching out. Hunter.io – Find and verify professional email addresses so you always reach the right person. Apollo.io – Combines verified contact data with built-in email outreach and engagement tracking in one platform.   Learn More Visit DIYMarketers.com – Simple, actionable marketing strategies for small business owners who want to do marketing on less than $17 a day. Fix Your Marketing Problem in Less Than 24 Hours – Fill out the form, tell me your marketing challenge, and I'll send personalized recommendations in less than 24 hours.   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

Distributors often bemoan the AI "revolution" for its lack of practicality. Fair enough. No one likes an endless loops of recorded prompts or laborious input tasks. Workd helps businesses build AI agents that drive B2B growth in the real world.  Jason caught up with Chris Van Ittersum, CEO and co-founder, and Ryan Carroll, director of development, to learn more. Queue up for the conversation about AI agent solutions for everything from customer relationships to supply chain logistics. Stay for the live AI agent demo! CONNECT WITH JASON LinkedIn CONNECT WITH CHRIS Workd LinkedIn CONNECT WITH RYAN Workd LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you're reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I'm going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based content asset... without writing a single word from scratch. IN THIS EPISODE: We analyze why "How-To" posts are failing and break down the "Demonstration" logic that drives Ojoy.ai. We then use Project Shepherd to write a script using the famous "South Park Rule" (But... Therefore...) and instantly turn that script into a social carousel. Anyway, here is how we will use AI to stop educating and start demonstrating: Step 1: The "Education Trap." We look at the stats (purchase probability increased by 83.6%) but explain why this advice is outdated for 2026. If you are just teaching, you are attracting students, not buyers. Step 2: The "South Park" Framework (Project Shepherd). We take a raw idea and use the "But / Therefore" storytelling technique used by the creators of South Park to build tension. This keeps viewers watching your demo instead of scrolling past it. Step 3: The "Voice Clone" Protocol. Most AI sounds like a robot. We show how to feed the AI samples of your previous writing (or just you rambling into a mic) so the script sounds exactly like you, quirks and all. Step 4: The "Instant Asset" (Carousel Maker). We take the finalized script and use AI to automatically generate a slide-by-slide social media carousel. This turns one video idea into a multi-platform asset in about 90 seconds. If you want an audience of buyers instead of students, this video shows you the shift you need to make.

#760 What if your favorite form of procrastination could be the key to your next million-dollar business? That's exactly what happened to Jacques Hopkins, an electrical engineer who turned his frustration with traditional piano lessons — and his love for a better, simpler way to play — into Piano in 21 Days, an online course that has generated millions in revenue. In this episode hosted by Kirsten Tyrrel, Jacques shares how he went from building circuits to building a thriving course business in a non-money-making niche. You'll learn how he found his unique value proposition, why you don't need to be the top expert to start teaching, and his three-phase method for creating not just a course — but a full-fledged course business. We also explore how to overcome imposter syndrome, build an audience the smart way, and design a business that supports the lifestyle you want! (Original Air Date - 6/1/25) What we discuss with Jacques: + Turning hobbies into businesses + Unique value proposition importance + Teaching without being an expert + Online course validation strategies + B2B vs. B2C course models + Building a course business + Avoiding the learning loop trap + Audience-first content strategy + Why focus beats many offers + Creating systems for freedom Thank you, Jacques! Check out Piano in 21 Days at ⁠Pianoin21Days.com⁠⁠⁠⁠. Check out The Online Course Guy at ⁠TheOnlineCourseGuy.com⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joel chats with a trailblazer who doesn't just challenge the status quo-he lights it on fire and hands you the match. His name is Joe Pulizzi, an award-winning B2B strategist who has been rewriting the rules of business for two decades and counting. Known as the Godfather of Content Marketing, Joe is a serial entrepreneur, philanthropist and 10-time bestselling author whose latest work, Burn the Playbook, is a blueprint for freedom on your own terms. Because if the world the rules were written for no longer longer exists…it's time we stop playing by them.Website: https://www.joepulizzi.com/ Instagram: https://www.instagram.com/joepulizzi/?hl=en Twitter: https://x.com/JoePulizzi Facebook: https://www.facebook.com/JoePulizziAuthorCheck out the conversation on YouTube: https://youtu.be/-OB-uWJ_Uv0

What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out? In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively. Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage. Kelly walks through real world applications of the Miracle Hour across industries: from car dealerships and dental offices to corporate sales training companies and authors preparing for a book launch, showing why this system works in any economy and on any platform. You'll learn how consistent daily inputs can compress what used to be year-long sales cycles into days, how to organize your Dream 1000 for maximum efficiency, and how to plug your team into a revenue-generating system that gives you back time, freedom, and focus. Plus, Kelly shares an exciting announcement about the upcoming Miracle Hour audiobook, book, and docuseries, and how you can get early access for free.  Timestamps:  0:00 – 0:46 Why the Miracle Hour compresses long sales cycles into days 0:46 – 1:28 What the Miracle Hour really is (and why it creates efficiency and freedom) 1:28 – 2:04 Why the Miracle Hour works in any economy, industry, or offer type 2:04 – 4:30 Real-world example: How a car dealership can use the Miracle Hour to drive repeat and referral sales 4:30 – 5:57 Applying the Miracle Hour in corporate and B2B sales environments 5:57 – 7:22 Why the Miracle Hour is platform-agnostic (and how it worked before social media) 7:22 – 8:13 Using the Miracle Hour to land a book deal, PR, and promotional partnerships 8:13 – 9:09 Local business example: Leveraging the Miracle Hour for reviews and referrals 9:09 – 10:18 How frequency and consistency collapse your sales timeline 10:18 – 11:24 Using the Miracle Hour to sell high-ticket offers directly to market 11:24 – 12:29 Announcement: Early access to the Miracle Hour audiobook 12:29 – 13:31 Why the Miracle Hour is the key to monetizing your team 13:31 – 14:29 How CEOs use the Miracle Hour to reclaim time and step into their zone of genius    Resources Learn the complete Miracle Hour system For FREE: https://accelerator.virtualbusinessschool.com/mhsocial  Get access to our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:25) Why Jay eats a "disgusting" salmon salad for lunch every day(02:24) Daniel's diet while playing D1 college football at Cincinnati(03:37) Why even the most boring B2B companies need to lean into the Super Bowl(04:45) How to use X (Twitter) during the game to find relevant memes for your brand(06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement(07:15) A clever strategy to target prospects based on which teams make the big gameㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

How do you keep in touch with old leads and old customers in your database? Or, how do you keep in touch with your family and friends? Our guest today is CEO/Founder of Warmstart, Dave Sifry, who has created a solution to help all of us do a better job of keeping those relationships with the people we care about.TODAY'S WIN-WIN:Missionaries or Mercenaries, decide which one you are and find others that are aligned with you.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: https://warmstart.ai/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guests on social:LinkedIn: https://www.linkedin.com/in/dsifry/ABOUT OUR GUEST:Dave Sifry is the founder and CEO of Warmstart, a platform built to help founders and executives grow through reconnecting with the people who know and love them, but haven't heard from them in a while! Warmstart centers on one idea: people move faster when their network works for them, so the product makes it easy to build and surface warm paths into customers, investors, and partners. Dave is a nine-time founder. He created Technorati, the world's largest blog search engine, and was an executive at Lyft and Reddit. Based in San Francisco, he has built multiple B2C and B2B companies, and has raised multiple rounds of venture funding, scaled teams, and led products used by millions. He has also been through hypergrowth at 3 different companies, giving him a view of how organizations succeed as they grow, and how relationships shape opportunities at every stage.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.