Podcasts about B2B

Yoni Tserruya is the Co-founder and CEO of Lusha, an AI-powered sales intelligence platform built for B2B teams. Under his leadership, Lusha has grown to serve over one million users and more than 15,000 customers worldwide, raising over $40 million in funding. With a background as an iOS developer, Yoni is passionate about product-led growth and building AI-driven tools that help sales teams automate outreach, personalize engagement, and have more effective, human conversations at scale. In this episode… Modern sales success depends on timing, relevance, and insight — not just volume. Teams everywhere are searching for ways to identify real buying intent and reach prospects before competitors do. What does it take to build a system that turns raw data into meaningful, high-conversion conversations? According to Yoni Tserruya, a seasoned SaaS founder and product-led growth advocate, the answer lies in listening closely to users and letting behavior guide strategy. He explains how shifting focus from assumptions to real usage patterns revealed a massive opportunity in sales intelligence, prompting a pivotal pivot that reshaped the company's trajectory. By prioritizing accurate data, seamless integrations, and AI-driven automation, this approach enabled sales teams to move from generic outreach to signal-based engagement.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yoni Tserruya, Co-founder and CEO of Lusha, to discuss building an AI-first sales intelligence platform through product-led growth. They explore pivoting based on user behavior, leveraging real-time data signals, and scaling a SaaS company with a freemium model. Yoni also shares insights on team building, automation, and the future of RevOps in an AI-driven world.

Cash flow is oxygen, and too many teams are holding their breath waiting on portals, proofs, and “who handles this?” handoffs. We sit down with Tarek, a former TQL broker turned founder, to unpack the culture of persistence he learned on the brokerage floor and how that same grit now powers an AI platform that doesn't just assist accounts receivable—it does the work.We start with the reality of freight sales: real-time chaos, creative problem solving, and an all-out push to win accounts. Then we widen the lens to founder-led growth, the kind of leadership that gets teams to feel the mission and deliver through tough cycles. From there, we go deep on AR. Why does a missing lumper fee stall a giant remittance? How do portals, short-pays, and missing documents consume weeks? Tarek breaks down a task-based system that sits on your ERP, automates the repeatable steps, and routes exceptions to the right humans in sales and CS. Think instant W‑9s, dispute drafts with proof attached, and AI-powered calls that surface the exact invoice history mid-conversation.This isn't AI as a buzzword. It's time-to-value measured in days, not months, with reductions in overdue invoices and DSO you can feel in your working capital. We talk hiring A-level engineers who talk to customers and ship fast, the difference between commodity selling and value selling, and how a platform partner like A16Z adds real leverage in talent, BD, and brand. We also draw a firm line on ethics: automation belongs in B2B workflows where it creates clarity and speed, not in consumer collections that cross the line.If you want practical tactics to close your cash gap, align finance with sales, and keep customers happy while the money moves, this conversation is for you. Subscribe, share with a teammate who's drowning in AR follow-ups, and leave a review with the next bottleneck you want us to break down.Follow The Freight Pod and host Andrew Silver on LinkedIn.Thanks to our sponsors:Stuut Technologies: Your AI coworker that collects your cash automatically.https://www.stuut.ai/Cloneops.ai: Not just AI. Industry-born AI.https://www.cloneops.ai/Rapido Solutions Group: Nearshore solutions for logistics companies.https://www.gorapido.com/GenLogs: Freight Intelligence on every carrier, shipper, and asset via a nationwide sensor networkhttps://www.genlogs.io/

This is episode 806. Read the complete transcription on the Sales Game Changers Podcast website here. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred discussed where we are with AI and B2B and B2Government sales with ScienceLogic leaders Wendy Wooley, VP of Customer Advocacy and Strategy, and Lee Koepping, Global Sales Engineering at ScienceLogic. Find Wendy on LinkedIn.  Find Lee on LinkedIn. WENDY'S TIP: "You can't replace human relationships in sales, but AI helps you stay proactive when organizations change." LEE'S TIP: "Sales is still very much a human game. AI won't replace that but it can get you to the right people, at the right time, with the right insight."    

You can't just throw up AI slop and call it content. AI may be flooding your inbox, but does it still have a place in authentic sales outreach? Mandy McEwen, digital marketing expert and founder of Mod Girl Marketing, joins Mark Hunter to help sales professionals navigate the evolving landscape of LinkedIn and social media in the age of artificial intelligence. Mandy unpacks the biggest shifts happening in buyer behavior, offering fresh insights into how sales teams can leverage AI without losing the human touch. Listen in to discover why personalization alone isn't enough and how genuine relevance can help you stand out. Mark and Mandy probe the growing importance of building a visible, trustworthy personal brand on LinkedIn. They explore common pitfalls in sales prospecting, from lazy automation to the dangers of spammy messaging that threatens your reputation. Tune in for tips on optimizing your LinkedIn presence, using buyer intent signals, and why slowing down could be the smartest move for your team this year.  

In this episode of the Power Producers Podcast, host David Carothers interviews Heather McKinnon, a "Protege" contestant from Horizon Insurance Services in Columbus, Ohio. Heather shares her atypical journey into the insurance world, transitioning from a background in biochemistry and CPG brand management to joining her husband's agency. They discuss the chaotic reality of balancing family life (including holiday stress and broken appliances) with the demands of being a producer, why "solving and serving" is the most effective form of selling, and how new producers can leverage referral networks to build trust before they even walk in the room. Key Highlights: The "Atypical" Path to Insurance Heather describes her background in biochemistry and brand management before being "recruited" by her husband to join the family agency. While she jokingly calls herself atypical, David points out that almost no one plans to go into insurance—most successful producers stumble into it from other careers. Solving and Serving IS Selling Heather admits she doesn't like "selling" in the traditional sense but loves solving problems. David validates this, noting that the best producers are often educators and problem solvers who don't need to use high-pressure tactics because they lead with value and solutions. The Power of Walking Away David shares a detailed story about a prospect with messy data and four other agents involved. By setting boundaries, demanding transparency (unredacted policies), and being willing to walk away, he flipped the power dynamic and won the account. This serves as a masterclass for new producers on why scarcity creates value. Time Management Sprints David breaks down his 50/10 rule for productivity: working with intense focus for 50 minutes (no phone, no email) and then taking a 10-minute break. This simple system eliminates distractions and ensures that no client waits longer than an hour for a response. Building a Referral Ecosystem For new producers battling imposter syndrome, David advises building a referral network with B2B salespeople (payroll, IT, etc.) who are calling on the same accounts. By establishing regular accountability meetings and sharing target lists, producers can generate warm leads and bypass the cold-calling grind. Connect with: David Carothers LinkedIn Heather McKinnon LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Horizon Insurance Services Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cameka Smith. Founder of The BOSS Network, from Money Making Conversations Masterclass: Purpose of the Interview The interview aimed to: Highlight The BOSS Network’s mission to empower women of color through entrepreneurship, career development, and community support. Share Dr. Smith’s personal journey from layoff to leadership, inspiring others to embrace entrepreneurship. Discuss strategies for business success, funding opportunities, and mentorship for Black female founders. Key Takeaways Origin of The BOSS Network Founded in 2009 during the recession after Dr. Smith was laid off from Chicago Public Schools. Initially started as local events in Chicago; now a digital community reaching 200,000 women nationwide. Mission: Bringing Out Successful Sisters (BOSS)—promoting small business spirit and career growth. Impact & Achievements Invested in 100 Black female founders through grants. Trained 50,000 women on business strategies. Coached 10,000 women on starting businesses. Created Boss Business University, offering mentorship and digital programs. Pivot During COVID Shifted from 35% event-based revenue to 75% digital. Launched Boss Impact Fund and Invest in Progress Grant: $10,000 grants + 4-year scholarships for recipients. Combined funding, mentorship, and marketing support for sustainability. Challenges & Mindset Entrepreneurship requires planning, resilience, and community support. Dr. Smith saved money before leaving her job and leveraged relationships for growth. Quote: “Entrepreneurs will work 80 hours for themselves but don’t want to work 40 hours for someone else.” Top 3 Mistakes Entrepreneurs Make Lack of research: Understand your industry, competitors, and market. No revenue model: If you’re not making money, it’s a hobby, not a business. Ignoring relationships: Networking and partnerships are key to success. Unique Marketing & Partnerships Dr. Smith built direct relationships with brands, bypassing agencies that offered “pennies on the dollar.” Created a dual revenue model: B2B (corporate partnerships) + B2C (community engagement). Core Philosophy Motto: Believe, Plan, Win. Quote: “Those that show up, go up.” Success is rooted in faith, persistence, and leveraging community. Notable Quotes “I was born to be an entrepreneur. My mother told me, until you become your own boss, you have to follow the rules.” “Less than 1% of Black women get VC funding—so we created our own fund.” “Relationships are your key to success. When social media goes away, your audience remains.” “If you have a business and you don’t have money, you’ve got a hobby.” “God will not birth anything inside of you that He will not give you the tools to deliver.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cameka Smith. Founder of The BOSS Network, from Money Making Conversations Masterclass: Purpose of the Interview The interview aimed to: Highlight The BOSS Network’s mission to empower women of color through entrepreneurship, career development, and community support. Share Dr. Smith’s personal journey from layoff to leadership, inspiring others to embrace entrepreneurship. Discuss strategies for business success, funding opportunities, and mentorship for Black female founders. Key Takeaways Origin of The BOSS Network Founded in 2009 during the recession after Dr. Smith was laid off from Chicago Public Schools. Initially started as local events in Chicago; now a digital community reaching 200,000 women nationwide. Mission: Bringing Out Successful Sisters (BOSS)—promoting small business spirit and career growth. Impact & Achievements Invested in 100 Black female founders through grants. Trained 50,000 women on business strategies. Coached 10,000 women on starting businesses. Created Boss Business University, offering mentorship and digital programs. Pivot During COVID Shifted from 35% event-based revenue to 75% digital. Launched Boss Impact Fund and Invest in Progress Grant: $10,000 grants + 4-year scholarships for recipients. Combined funding, mentorship, and marketing support for sustainability. Challenges & Mindset Entrepreneurship requires planning, resilience, and community support. Dr. Smith saved money before leaving her job and leveraged relationships for growth. Quote: “Entrepreneurs will work 80 hours for themselves but don’t want to work 40 hours for someone else.” Top 3 Mistakes Entrepreneurs Make Lack of research: Understand your industry, competitors, and market. No revenue model: If you’re not making money, it’s a hobby, not a business. Ignoring relationships: Networking and partnerships are key to success. Unique Marketing & Partnerships Dr. Smith built direct relationships with brands, bypassing agencies that offered “pennies on the dollar.” Created a dual revenue model: B2B (corporate partnerships) + B2C (community engagement). Core Philosophy Motto: Believe, Plan, Win. Quote: “Those that show up, go up.” Success is rooted in faith, persistence, and leveraging community. Notable Quotes “I was born to be an entrepreneur. My mother told me, until you become your own boss, you have to follow the rules.” “Less than 1% of Black women get VC funding—so we created our own fund.” “Relationships are your key to success. When social media goes away, your audience remains.” “If you have a business and you don’t have money, you’ve got a hobby.” “God will not birth anything inside of you that He will not give you the tools to deliver.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Click the post for details on this episode! Welcome back to Open House! Randy Seidman here, coming to you from Thailand with another two hours of the grooviest beats. Happy holidays to you all of my listeners around the world, I'm wishing you the best for 2026. Amazing times this past month at BOHO in Pattaya and Baccarat in Bangkok, thank you to everyone who made it out. This week I'm playing the mighty Jungle Experience in Koh Phangan, and then Mustache in Bangkok January 30th. Today's episode is a special one with some of my favorite tunes in the first hour, followed by an exclusive session with the versatile South East Asian slayer, TNZ. For now, turn it up. Randy Seidman's Website Randy Seidman's SoundCloud Randy Seidman's Beatport Randy Seidman's Spotify Randy Seidman's Facebook Randy Seidman's Twitter Randy Seidman's Track List: 01. Jerome Robins, Karsten Sollors - Don't Stop The Music (Original Mix) [Randy Edit] 02. Noah Devega 'Rock to the Rhythm' (Randy's 'Bad Boy BKK' Edit] 03. Zurra - Pow! (Extended Mix) [Randy Edit] 04. Jorge Montia, Joe Red & Jose Ponce - Dark Valley (Original Mix) [Randy REdit] 05. Angel Heredia - Sing Ha He (Original Mix) [Randy Edit] 06. Angel Heredia - Zurek (Original Mix) [Randy Edit] 07. Angel Heredia - Atlas (Original Mix) [Randy Edit] 08. Angel Heredia - Unknow (Original Mix) [Randy Edit] 09. Siwell, Lucky Vegas - Count On You [Randy Edit] 10. TAI, Son Of 8 - In & Out (Earth n Days Remix) [Randy Edit] 11. Yvvan Back, Helvig - Dream Of You [Randy's 'So Many Times' Edit] 12. Tiesto, Poppy Baskcomb - Drifting (KREAM Remix) 13. Steve Angello - Tivoli (KREAM) [Randy Edit] 14. Kryder, Natalie Shay - Rapture [Randy Edit] 15. Caelu, OutFlux, HYPERS - Afterlife (feat._Caelu) (Extended Mix) [Randy Edit] 16. Thomaz Krauze - I'm Still Standing Feat. Stee Downes (Going Deeper Remix) [Randy Edit] I hope you enjoyed the first hour with some of my top recent tunes. Up next is a special exclusive session with the talented and versatile rising star out of South East Asia, TNZ. I had the pleasure of playing with TNZ at my recent show in Pattaya, and we ended up closing out the night together with a special B2B. I was very impressed by her skills, and I think you will be too! With residencies at Thailand's top spots, and stage time at the best clubs around Asia, TNZ is making her mark on the Asian dance music scene. She commands respect for her well-crafted mixes that range from House to Techno, and today she is here just for you. For the next hour, TNZ is in the mix. TNZ's Instagram TNZ's Linker.ee TNZ's MixClloud TNZ's Track List: 01. Haffenfold - Day & Age (Original Mix) 02. Franc Fala, Benja (NL) - Colombian Shipment (Original Mix) 03. Doruk (TR) - Bounce (Original Mix) 04. Angels Noise - Huracan (Original Mix) 05. Max Styler, Deomid - Every Night (Original Mix) 06. Jon.K - Wimbo (Original Mix) 07. Para Noir - One More Track (Extended Mix) 08. Stefano Mapo - Fuego (Original Mix) 09. Zac, Undercode - Hold Me Closer (Extended Mix) 10. Hidden Empire - Turn It Up (Extended Mix) 11. Landau, Silver Panda - Take No More (Extended Mix) 12. Rozenbergg - Title Doesn't Matter (Original Mix) 13. Clim - Feyko (Original Mix) 14. Contenance - Kush Coma (Extended Mix) 15. Artique - Out Of Mind (Original Mix) 16. Lena Storm - Shukr (Original Mix) Randy Seidman · Open House 251 w/Randy Seidman + TNZ [Jan. 2026]

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cameka Smith. Founder of The BOSS Network, from Money Making Conversations Masterclass: Purpose of the Interview The interview aimed to: Highlight The BOSS Network’s mission to empower women of color through entrepreneurship, career development, and community support. Share Dr. Smith’s personal journey from layoff to leadership, inspiring others to embrace entrepreneurship. Discuss strategies for business success, funding opportunities, and mentorship for Black female founders. Key Takeaways Origin of The BOSS Network Founded in 2009 during the recession after Dr. Smith was laid off from Chicago Public Schools. Initially started as local events in Chicago; now a digital community reaching 200,000 women nationwide. Mission: Bringing Out Successful Sisters (BOSS)—promoting small business spirit and career growth. Impact & Achievements Invested in 100 Black female founders through grants. Trained 50,000 women on business strategies. Coached 10,000 women on starting businesses. Created Boss Business University, offering mentorship and digital programs. Pivot During COVID Shifted from 35% event-based revenue to 75% digital. Launched Boss Impact Fund and Invest in Progress Grant: $10,000 grants + 4-year scholarships for recipients. Combined funding, mentorship, and marketing support for sustainability. Challenges & Mindset Entrepreneurship requires planning, resilience, and community support. Dr. Smith saved money before leaving her job and leveraged relationships for growth. Quote: “Entrepreneurs will work 80 hours for themselves but don’t want to work 40 hours for someone else.” Top 3 Mistakes Entrepreneurs Make Lack of research: Understand your industry, competitors, and market. No revenue model: If you’re not making money, it’s a hobby, not a business. Ignoring relationships: Networking and partnerships are key to success. Unique Marketing & Partnerships Dr. Smith built direct relationships with brands, bypassing agencies that offered “pennies on the dollar.” Created a dual revenue model: B2B (corporate partnerships) + B2C (community engagement). Core Philosophy Motto: Believe, Plan, Win. Quote: “Those that show up, go up.” Success is rooted in faith, persistence, and leveraging community. Notable Quotes “I was born to be an entrepreneur. My mother told me, until you become your own boss, you have to follow the rules.” “Less than 1% of Black women get VC funding—so we created our own fund.” “Relationships are your key to success. When social media goes away, your audience remains.” “If you have a business and you don’t have money, you’ve got a hobby.” “God will not birth anything inside of you that He will not give you the tools to deliver.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Ian Altman interviews Susan Thomas, CEO of Tenfold, an integrated communications firm specializing in deep tech B2B clients. Susan discusses common mistakes in integrated communications, such as focusing on budget over results, choosing vendors based on brand size rather than expertise, and negotiating by the hour or retainer. She emphasizes the importance of measuring results, including media response and web traffic, and the need for clients to be ready with assets and a dedicated team. Susan highlights Tenfold's unique guarantee of results and the importance of investing in expertise for better outcomes.

What if the reason your sales haven't scaled has nothing to do with your funnel, script, or strategy—and everything to do with who you're being when you sell? In this powerful episode of Superhuman Selling, Elyse is joined by keynote speaker, transformational coach, and B2B sales leader Christi Civalier, who has sold over $400M in enterprise sales and now helps high performers unlock results through identity alignment, intention, and energetic leadership.Together, they unpack:Why hustle, grind, and “working harder” are no longer the path to sustainable sales successHow identity work directly impacts confidence, boundaries, and closing powerWhat it really means to sell in alignment—without burnout or anxietyHow to manage your calendar to manage your incomeThe Be It Now Framework, quantum sales principles, and collapsing timelinesWhy integration (not compartmentalization) is the next evolution of successIf you're ready to sell from wholeness, step into your next identity, and create results that feel expansive instead of exhausting, this episode is for you.

Most sales teams don't struggle from lack of leads. They struggle from a lack of qualified leads. In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with Maeve Ferguson—founder of The Client Engine™—about how score-based diagnostics and AI segmentation are revolutionizing the way we qualify B2B buyers. Whether you're leading an enterprise sales team or scaling a high-ticket consulting offer, this episode will help you: ✅ Understand why forms and funnels fail to qualify ✅ Use diagnostics to separate low vs. high-intent buyers ✅ Align sales and marketing on what a real lead looks like ✅ Increase revenue per rep by improving qualification

Most B2B brands think growth comes from turning everything up: more campaigns, more hustle, more competitive swagger. But the brands people actually follow know when to slow down, tune out the noise, and get real.That's the unexpected lesson of KPop Demon Hunters, a movie that uses K-pop stardom, rivalry, and emotional honesty to show what makes an audience stay loyal. In this episode, we break down his marketing lessons with the help of our special guest Ray Lin, Fractional Head of Marketing.Together, we explore what B2B marketers can learn from pacing for quality, standing for something bigger than the rivalry, and making vulnerability a trust engine that drives demand.About our guest, Ray LinRay Lin is a mission-driven marketing leader who turns messy funnels into clean revenue. Over 13+ years across SaaS, marketplaces, and wellness tech, he's built demand gen and ABM machines that actually align with sales—and he's unapologetically pro-AI when it lifts both creativity and efficiency.A Bay Area native and former sports writer turned “accidental but strategic marketer,” Ray believes great marketing is H2H—human to human—before it's ever B2B. He's led and rolled up his sleeves across demand gen, digital, ABM, field, performance, growth, content, product marketing, and lifecycle CRM, with 8+ years inside B2B2C marketplaces like Grubhub, Wellhub and SeatGeek.If your pipeline's leaky, your teams are siloed, or “content” isn't moving deals, Ray's the marketing leader who fixes the system, centers the customer, and gets momentum back on the scoreboard.What B2B Companies Can Learn From KPop Demon Hunters:Work smarter, not harder. KPop Demon Hunters shows that momentum dies when you confuse output with impact. Ray pulls a direct B2B parallel: “one of the lessons that come from Golden is working smarter, not harder… [Marketers] a lot think that extra 10 attempts at ad creative or 10 extra emails that you queue up in your CRM are gonna make all the difference. When in reality, it's about quality, not quantity.” For B2B, this movie is your warning label: speed without intention burns out the team and blurs the story. Make fewer bets, make them sharper, and give your work room to land.Compete with conviction, not contempt. The movie's diss track, Takedown, is a trap: when your identity becomes anti-them, you shrink your own story. Ray says it plainly: “Don't let competitive obsession poison your well.” The point isn't to never compete, it's how you compete. If your positioning is mostly about your rival, you've already let them write your narrative. Lead with what you stand for, and you won't need a villain to feel heroic.Let vulnerability be your differentiator. The movie's emotional turn lands because the heroes stop performing perfection and start telling the truth. That's the B2B move too: honesty travels farther than polish. Ray says, “ The power of vulnerability and transparency… can really skyrocket a B2B brand.” In B2B, authenticity isn't a vibe, it's a trust engine. Build a brand worth believing in.Quote“Always be ready. You don't know what's gonna be a hit and what's not going to. And when it does happen, know how to capitalize on it. And the multiple prongs, the octopus of this behemoth that is KPop Demon Hunters, I think, is that it has all these tentacles… [and] is what makes it so powerful. You can't plan for the success of one tentacle without thinking at least about the others.”Time Stamps[00:55] Meet Ray Lin, Fractional Head of Marketing[02:15] Why KPop Demon Hunters?[05:10] Role of a Fractional Head of Marketing[06:20] Behind the Scenes of KPop Demon Hunters[16:00] B2B Marketing Lessons from KPop Demon Hunters[27:00] High Concept Storytelling in Media[40:57] Final Thoughts and TakeawaysLinksConnect with Ray on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily's concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today's high-velocity environment.Key TakeawaysMarketing teams need more generalists who can connect strategy, creativity, and distribution.Speed to execution matters more than perfect alignment across functions.Big marketing wins come from coordinated campaigns, not isolated tactics.AI increases the value of orchestration and taste, not specialization alone.Marketing leaders should think in portfolios of bets, not incremental activities. Quote“Every big initiative needs to have a chance to really win — not just deliver incremental results.”Episode Timestamps(03:51) What the “Gen Marketer” role actually means(10:04) Why speed matters more than perfect alignment(16:42) Escaping random acts of marketing with big bets(24:58) How CMOs should think like producers or VCs(31:37) When founder-led marketing works (and when it doesn't) SponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more. LinksConnect with Ian on LinkedInConnect with Emily Kramer on LinkedInDear Marketers Podcast MKT1 UnboxingLearn more about MKT1Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches? Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching.  Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology companies achieve breakthrough website results. He's the author of Data-Driven SEO with Python and has been featured in Search Engine Watch. By combining advanced math, data science, and proprietary AI, Andreas says he delivers 3–5x more non-brand organic traffic and guarantees a 2x ROI—far beyond what traditional SEO and content marketing can provide. His journey began when he began thinking that traditional SEO and content marketing were becoming guesswork. Rather than leave the field, he retrained in data science. That shift changed everything — like Neo seeing the Matrix. With Python and new mental models, he began approaching organic growth with scientific precision and scale. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with Kristian Downer, Director of Dowsocial Marketing, about how B2B businesses can use LinkedIn thought leader ads to become more visible, build trust and ultimately generate revenue. Kristian shares how he moved from a “portfolio career” and full-service agency into specialising in LinkedIn ads, why thought leader ads are such a powerful (and often more affordable) option for SMEs, and how using your personal profile in paid campaigns can open doors that traditional sales teams have been knocking on for years. They discuss what kind of content actually works as a thought leader ad (hint: it doesn't look like an ad), what to absolutely avoid on LinkedIn, and how behind-the-scenes and more human content fits into the mix. Kristian also lifts the lid on his upcoming six-week Thought Leader Ads Bootcamp, designed to help business owners and marketers build, run and optimise their own campaigns without blowing the budget on agency fees. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does brain science really teach us about LinkedIn marketing for B2B marketers?In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.You'll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.If you're a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content.Key moments in this episode - 00:00 LinkedIn Marketing Myths in B2B02:50 Emotion and Decision-Making in LinkedIn Marketing05:45 Fear, FOMO, and Loss Aversion on LinkedIn08:20 Repetition and Trust in LinkedIn Marketing11:35 LinkedIn's Shift from Reach to Relevance14:50 Niche LinkedIn Marketing for B2B Growth18:15 Reducing Friction in LinkedIn Marketing Content22:25 Why Your Product Shouldn't Be the Hero on LinkedIn25:45 One LinkedIn Marketing Change B2B Marketers Should Make29:10 The Future of LinkedIn Marketing for B2B BrandsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

IN CLEAR FOCUS: In our first episode of 2026, B2B marketer Devin Bramhall discusses why traditional content playbooks are failing. The former CEO of Animalz, Devin argues for a "human-centered" reset, moving away from keyword-stuffing and toward community-driven growth. Sharing insights from her new book, "B2B Content Marketing Strategy," Devin details how to align message, messenger, and channel. Learn how to develop living profiles and "CEO-proof" your strategy to earn executive buy-in.

Lisa Kuzmar, Senior Vice President of Marketing at Amwins, joins Leslie Castillo and Jim Flynn to share insights from her intentional career journey in B2B marketing. From moving between agency and corporate roles to scaling high-performing marketing teams, Lisa offers practical advice for emerging leaders on advocating for themselves, building strong cross-functional relationships, and aligning marketing efforts with business goals. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE for real-world lessons on growing a marketing career with purpose.

What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn't just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2B brands are failing to replicate.In this episode, Lee Densmer, content marketer and author, joins the show to dismantle the "anonymous corporate marketing" playbook. She argues that to survive in a sea of AI noise and generic posts, companies must shift to human-led storytelling where the content itself is treated with the same rigor as the product you sell.In this episode, we cover:The Rick Steves Model: Why the "OG creator" is the blueprint for modern B2B success.Human-Led Content: Why you need to stop publishing from "The Marketing Team" and start utilizing the faces and voices of your subject matter experts.Cutting Through the Noise: How to curate your audience and use "spicy" points of view to defeat AI-generated slop.Internal Training: How to train your team to build personal brands that benefit the company.Links & Resources:Connect with Lee Densmer on LinkedInCheck out Lee's New Book (The Top 40 Content Problems)Text us what you think about this episode!

One of the biggest traps I fell into after leaving the corporate world was believing that I needed to lead by example, often clocking twelve-hour days just to prove a point about work ethic to my team. I've realized that while leading by sheer effort creates a bottleneck, leading with radical clarity is the true force multiplier that actually scales a business. I'm breaking down how I shifted from micromanaging the "how" to defining clear outcomes for the "who," a strategic pivot that has allowed me to 5X my output, escape the weeds of daily operations, and stop being a prisoner to my own company.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

In this conversation, Jason Cochran speaks with Tanya and Tony Thorson about the evolving landscape of marketing psychology, particularly in the context of B2B and B2C interactions. They discuss their book, 'Get Off Your Mask', which emphasizes the importance of personalization, authenticity, and the human connection in marketing. The Thorsons introduce their POISE framework, which focuses on personalization, omnichannel strategies, and emotional intelligence. They also share real-world examples of effective marketing strategies and predict future trends in the industry. Additional Resources: Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanyathorson/ Connect with Tony on LinkedIn: https://www.linkedin.com/in/tony-thorson-96878b10/ Join the PFN Community! Watch the Working Forward Podcast on YouTube! Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: Marketing is evolving with the integration of AI. The human connection is paramount in B2B and B2C. Personalization goes beyond just addressing the consumer by name. Authenticity in marketing builds trust and loyalty. Curiosity drives effective marketing strategies.  

In this episode of the Shift AI Podcast, Eilon Reshef, Co-founder and Chief Product Officer at Gong, joins host Boaz Ashkenazy to explore how artificial intelligence is revolutionizing revenue operations and transforming the future of sales teams. Reshef shares the decade-long journey of building Gong from a data-driven conversation platform into what they call an "AI OS for Revenue Teams," serving Fortune 10 companies and pioneering the use of AI in go-to-market workflows.From capturing customer conversations to deploying AI agents that can automate mundane tasks, Reshef offers a compelling vision of where sales productivity is heading. The conversation delves into how AI is making revenue teams more efficient and effective, the transformation of traditional sales roles, and why the biggest shift isn't just in technology but in how quickly organizations can execute and adapt. If you're interested in understanding how enterprise AI is moving beyond hype to deliver measurable productivity gains, how unstructured data creates competitive advantages, and what the future holds for revenue professionals in an AI-driven world, this episode offers invaluable insights from someone building the infrastructure that's reshaping B2B sales.Chapters[00:00] Introduction and Welcome[02:15] Eilon's Background and Journey to Gong[05:30] The Origin Story: Starting Gong 10 Years Ago[08:45] First and Worst Jobs[11:00] The ChatGPT Moment and AI Acceleration[14:30] Gong's Unfair Advantage with Unstructured Data[17:00] Three Pillars of AI Transformation[21:15] The Rev Ops Revolution[24:00] Enabling Sales Teams with AI[27:30] What's Hype vs. Reality in AI for Revenue[31:00] The Future of Sales Roles and Team Structure[33:45] The Platform Strategy and Integrations[36:30] Security and Trust in Enterprise AI[39:00] Gong's Growth Trajectory and Future Plans[41:30] Voice Agents and the Future of Customer Interaction[45:00] Two Words for the Future: Efficient and Exciting[48:00] Connecting with Eilon and Hiring at GongConnect with Eilon ReshefLinkedIn: https://linkedin.com/in/eilonreshefConnect with Boaz AshkenazyLinkedIn: https://linkedin.com/in/boazashkenazyEmail: info@shiftai.fm

Predictions are everywhere, but the real question is what is changing underneath them. In 2026, the pressure is stacking, the signals are getting noisier, and leaders will be judged on clarity and trust.Anne Green and Steve Halsey share their 2026 predictions and use them as a way to talk through the forces reshaping how brands operate and communicate. They cover the volatility “pressure stack,” the trust crisis of synthetic reality, and why AI is moving from experimentation to standard operating practice, with discipline becoming the differentiator. They also dig into cross sector signals leaders cannot ignore, including the ripple effects of GLP-1s and the growing role of external validation in B2B. The episode lands on two clear leadership shifts: invest in the human side of AI transformation, and treat corporate narrative like an operating system, not a campaign.In this episode:12 predictions for 2026 across AI, trust, narrative, healthcare stress, and volatilityWhy synthetic content and compressed news cycles raise the bar for proof and credibilityWhat AI standardization really means, plus the people gap leaders keep underfundingThe case for narrative as an operating system that keeps your story coherent over time

In this episode, Donna Peterson walks leaders through a simple but powerful way to review the past year and plan the next one with clarity and intention. You'll learn why slowing down to reflect actually saves time, how five pen-and-paper questions can reveal what truly moved your business forward, and how AI tools like ChatGPT can support deeper insight without replacing your judgment or voice. This is a working episode designed to help you protect your time, strengthen relationships, and build trust as you head into the new year.How can B2B leaders reflect on the past year and use AI to plan a more focused, meaningful year ahead?What You'll Learn:Why reflection is not wasted time, but a shortcut to better decisionsThe five manual questions every leader should ask before setting new goalsHow to identify what actually moved your business needleWhere relationships strengthened or weakened, and why that mattersHow to use ChatGPT to spot patterns, protect your voice, and focus your timeHow to create an “anchor” that guides decisions throughout the year3Timestamps:00:00 – Why the year felt so fast and why reflection matters03:30 – Why leaders struggle to slow down06:15 – Turning this into a working episode07:45 – Question 1: What worked better than expected11:30 – Question 2: What took time but didn't move the needle14:45 – Question 3: Where relationships strengthened or weakened18:10 – Question 4: What felt heavy and draining20:00 – Question 5: What do you want more space for22:15 – Using ChatGPT to review your year24:30 – Creating an anchor for the year ahead26:15 – Final thoughts and next stepsThe 5 Manual Pen-and-Paper Reflection Questions:Take out a notebook and write your answers before using any AI tools.What worked better than you expected this past year?What took time and energy but did not move your business needle?Where did relationships strengthen, and where did they weaken?What felt heavy or draining and may not be the best use of your time?What do you want more space for in the coming year?The 3 ChatGPT Year-in-Review Questions:After completing the manual reflection, ask a large language model these questionsWhat patterns do you see in my notes?What should I stop doing now?What should I protect or do more of?You can also refine the timeframe, such as asking the model to evaluate only the last six months, to uncover deeper insights.One Action You Can Take Today:Block 30 uninterrupted minutes this week. Answer the five manual questions first. Then use ChatGPT to review your patterns and help you define one clear anchor that guides your decisions this year.Call to Action:If you're looking for help aligning your marketing, sales, and AI efforts without losing your voice or weakening trust, reach out to Donna Peterson and the World Innovators team. We're here to help you work smarter and build relationships that last. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert's extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce.Key discussion points:B2B vs. B2C expectations: The lines between B2B and B2C are blurring, with B2B buyers now expecting the same seamless online experiences as B2C consumers. Technological Advancements: The democratisation of AI and the rise of advanced search and personalisation tools are making commerce more accessible and efficient.Data integrity: Emphasising the importance of high-quality data, the conversation highlights how accurate data can streamline operations and enhance decision-making. Self-service and personalisation: The demand for digital self-service tools is growing, with businesses seeking to offer personalised experiences that cater to individual customer needs.Reasons to listen:Gain insights into the future of B2B ecommerce and the trends that will shape the industry in 2026. Learn from industry experts about the challenges and opportunities in adopting new technologies. Understand the critical role of data integrity in driving ecommerce success.Chapters:[02:15] Key Trends in B2B Commerce[05:15] The Role of Data and Technology in B2B[08:00] Personalisation in B2B User Experience[11:30] Demand Forecasting and Inventory Optimisation[13:50] Digital Self-Service in B2B[17:00] The Impact of AI on B2B Processes[19:40] The Evolution of B2B Platforms[22:25] Future Trends in B2B Technology[24:35] Closing Thoughts on Data IntegritySubscribe now: stay updated with the latest trends and insights by subscribing to our podcast series.

What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control? Agility requires a fundamental shift in mindset, moving beyond just broadcasting your message on owned channels to actively shaping the narrative across an entire ecosystem you don't fully control. Today, we're going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We'll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving forward. To help me discuss this topic, I'd like to welcome, Mark Nardone, CMO at PAN. About Mark Nardone Mark has been a driving force at PAN since its inception. As part of the executive team, Mark oversees operations and leads strategic growth initiatives across business development and marketing.Mark's acumen sparked PAN's positioning as a brand-to-demand agency forged in PR. With more B2B brands seeking a modern, energetic, agile partner to connect the dots between brand awareness, demand acquisition, and growth, Mark saw an opportunity for PAN to meet those needs on a global scale through integrated, data-driven marketing and PR grounded in real-world impact.Passionate about all things AI and CX, Mark is active in Harvard's Office of Technology Department Expert-in-Residence (XIR) program and the thought leadership realm. You can find his insights on the DMNews Podcast, Heinz Marketing Radio, PR News, Agile Brand, and Evan Kirstel LinkedIn Live. When he's not discussing the latest marketing and PR trends, Mark enjoys golfing and spending time with his wife and two kids. Mark Nardone on LinkedIn: https://www.linkedin.com/in/mark-nardone-807560/ Resources PAN: https://www.pancommunications.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Charlie and Colin drop their 6 major predictions for 2026. From a silver supply shock and Bitcoin hash rate stagnation to the rise of prediction markets and AI data center delays. Find out why big banks are entering Bitcoin lending and why the internet is about to get fake. Charlie and Colin join us to talk about the major plot beats for 2026. They cover the looming silver supply deficit, why Bitcoin hash rate might see its slowest growth years, and the supply chain breaks threatening AI data centers. Plus, they discuss the "538 moment" for prediction markets, big banks launching Bitcoin lending, and the AI content takeover. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Notes: * Silver up 140% over the past year. * Gold up roughly 65% over the year. * 580M oz silver deficit from 2010-2015. * Poly Market had $21.5B volume last year. * 2025 Hash rate increased by 32%. * AI Data centers need 1.5 tons of silver. Timestamps: 00:00 Start 02:44 Silver & Gold 09:53 Prediction Markets 17:45 Bitcoin Hashprice Falls 22:55 AI Bubble 27:01 Bitcoin Lending 33:01 AI Slop -

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.  

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastGeographic farming, done the right way, might be the biggest no-brainer in real estate. In this episode, we sit down with Jim Fagan, a Charlotte agent who built a farm so strong it delivers 44-50 percent market share in his neighborhood. He's not running a complicated strategy. He's running a *repeatable* one, and he's running it like a pro.We walk step-by-step through Jim's geographic farming system, from how to pick the right neighborhood to the monthly touches that keep him top of mind, to the real magic: front-yard community events that turn neighbors into clients.Jim also shares a deeply personal part of his story: his journey with bipolar disorder, how it reshaped his life, and why he believes people can still build a life of significance while carrying something heavy.If you want more listings, more visibility, and a farm that can feed your business for years, run this play.Resources:Read: The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan  Explore: KW MAPS CoachingLearn: Command for Agents (Keller Williams) Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year's predictions, reflect on what actually happened, and share their outlook for content marketing in 2026.They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results.The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity.They also explore what's next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows.A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Episode 409 of The VentureFizz Podcast features Ilia Papas, serial entrepreneur and co-founder of Band and Blue Apron. Do you know what the enchilada factor is? Probably not… unless you were part of the Blue Apron team that created a national brand and one of the pillar companies in the meal-kit food delivery category that ultimately went public. In this interview, Ilia shares the inside look at those hypergrowth years, including the company's use of machine learning for planning labor and food ordering, so they could fulfill those enchilada orders (also known internally as the enchilada factor) which always caused a spike when it was offered on the menu. Ilia's latest company is Band—and no, it's not the musical kind. Instead, the company is focused on a massive, underserved sector where trillions of dollars flow between businesses, yet technical innovation has been severely lacking. Band has built the smart operating system for B2B trade agreements, providing AI-powered rebate and incentive tracking for distributors, manufacturers, and purchasing groups. In this episode of our podcast, we cover: * Ilia's background story, plus the details on his siblings and their collective success in the tech industry. * Interning at his brother Art's company, Bullhorn, and then building the foundation of his career at web consulting firms like Molecular and Optaros, where he worked on the original version of Rue La La. * How he met his co-founder, Matt Salzburg, and why they pivoted from a “Kickstarter for science” idea to food delivery in 2012. * Bringing on a third co-founder, Matt Wadiak, who brought the culinary expertise and why they names the company Blue Apron. * Their approach to growth marketing to compete against HelloFresh & Plated and scaling to millions of meals a week. * The story of the IPO in 2017 and the unique challenges of running a publicly traded company * All the details about Band and why Ilia chose this underserved industry, plus how his approach to building a company is different this time around. * And so much more!

#318 | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. They break down how AI is reshaping B2B marketing workflows, content creation, and team structure, plus Kieran's leadership philosophy for managing a 300+ person team while staying deeply involved in creative execution. This episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.Timestamps(00:00) - – Intro + why AI matters now (04:28) - – Kieran's career + the 2-year mission framework (09:58) - – The grind, early-career advice, and earning your stripes (12:28) - – Operator vs. manager + strong opinions in leadership (20:28) - – Why collaborative brainstorms fail (25:28) - – ChatGPT vs. Claude + how Kieran actually uses AI (33:16) - – Where AI is taking B2B marketing (answers → actions) (44:46) - – Picking a lane: technical vs. creative marketers (52:16) - – The future CMO + agencies, in-person, and what still matters Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Write. Tinker. Win.From Hip Hop to EntrepreneurshipRoss Simmonds grew up learning lessons from hip hop that would later shape his entire career. From Jay-Z and Lupe Fiasco to Kendrick Lamar, the messages of hunger, excellence, and humility built the foundation for how he approaches business. In this episode of Just Keep Learning, Ross explains how those same principles helped him turn curiosity and writing into a multi-business empire.Building Businesses From CuriosityRoss didn't start with a blueprint,he started with experiments. From selling jerseys and durags out of his locker to creating blogs and digital guides, he learned that curiosity compounds into skills. Each project taught him something new about sales, storytelling, and community,skills he now uses to run his B2B marketing agency and e-commerce brand.Personal Branding and the “CEO of You”Ross breaks down his framework for personal branding: think of yourself as a company. Be your own CEO, marketing director, finance officer, and HR department. Decide what you want to be known for, and act accordingly. A personal brand isn't about pretending; it's about doing real things, then sharing them.Hip Hop, Hustle, and Staying HumbleHip hop taught Ross that ambition and gratitude can coexist. At his agency, Foundation, the mantra “Stand up. Be humble.” serves as a daily reminder to celebrate wins without getting complacent. Like a great verse, every project deserves your best performance,treat your first like your last and your last like your first.B2B vs. B2C and Making Money OnlineRoss demystifies the world of business models. Whether it's selling to consumers or companies, he says the key is finding what excites you. For some, that's making merch or art; for others, it's helping organizations grow. Both can work if you stay focused and learn to sell. He explains how digital skills,writing, design, communication,can turn into income fast through freelancing, affiliate marketing, or online products.Lessons For Aspiring CreatorsTreat every project like your firstLearn from hip hop: stay hungry, stay humbleThink like a CEO,build your personal brand with intentionUse the internet as your equalizer; the opportunities are endlessBuild skills before income; curiosity compounds into cash flowExperiment. Tinker. Keep learning.Memorable Quotes“Treat your first like your last, and your last like your first.”“The internet is the greatest equalizer.”“Be the CEO of you.”“There's no one too unskilled to make money online.”“Find joy in tinkering,the play is the path.”Final Advice For CreatorsBe willing to experiment. Don't chase perfection,chase curiosity. Build something, learn from it, and keep evolving. That's how you win in business and in life.Guest BioRoss Simmonds is an entrepreneur, speaker, and the founder of Foundation, a B2B content marketing agency helping global brands scale through strategy and storytelling. He's also behind Hustle & Grind, a lifestyle brand for creators. Known for blending hip hop culture with business insight, Ross teaches creators and marketers how to turn ideas into impact.CHECK OUT THE JKL STORE FOR HELP MAKING YOUR BOOK, PODCAST AND BUSINESS DREAMS COME TRUE!FOLLOW JustinInstagram – @JustKeepLearning.CaYouTube –@justkeeplearningpodcastTwitter – @JustinNolan_JKLTiktok – @justkeeplearning.caPinterest – JustKeepLearningcaFacebook – JustKeepLearningLinkedIn – Justin I'm so happy you found this podcast. I am here to serve you, the creative solopreneur & aspiring content creator to get clarity on building your publishing business. Write a book, create a podcast, share content, and build a business, design the life of your dreams.Let's make it happen. You got this! See how we can work together. https://stan.store/justkeeplearning

As we transition into 2026, I'm kicking off a dedicated series where I break down the most impactful lessons I learned, relearned, and unlearned throughout 2025. I've audited everything from my calendar to my AI conversation history to curate a list of high-leverage insights—stripped of all the "guru" filler—that I'll be sharing one by one in the coming episodes. This isn't a random information dump; it's a focused look at the specific strategies and mindset shifts that actually moved the needle for my business, serving as both a guide for you and an accountability note to my future self.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Setting goals is easy. Reaching them? That's harder. In this episode, recorded at our Virtual Holiday Party for Women Consultants, I'm challenging you to do one thing tomorrow to reach your 2026 goals. Because you're much closer to possible than impossible. Let's make 2026 your most profitable year yet.   ---   When you're ready to break through to the next revenue level in your consulting business, here are three ways I can help you.   1. Connect with me on LinkedIn for weekly insights on landing better clients and charging for the value you deliver.   2. Get your copy of my Referrals on Repeat guide, and learn five strategies you can implement straight away to take control of the referral process and attract more of the right inquiries – no more sitting around hoping they'll happen. Get your free copy at smartgetspaid.com/referrals   3. Build a repeatable sales and marketing system that gets you better clients, better rates, and less stress in your consulting business. If you're ready to stop leaving your success to chance, learn the proven system women consultants are using to attract ideal clients consistently and get paid for their value. Plus, you'll get help from me and my team every step of the way. If you've been in business for at least two years, you're making at least $120k, and you want to implement a system that's designed specifically for B2B consulting businesses, email team@smartgetspaid.com with "BREAKTHROUGH" in the subject line and I'll get you the details.  

Wade Foster (CEO) built Zapier into a profitable powerhouse without traditional VC funding—just $1M post-YC, then profitable ever since. On this episode, the co-founder and CEO shares how that capital discipline shaped their ability to pivot hard when AI hit. Wade also dishes on: The GPT-4 moment that shifted Zapier's roadmap A tested formula for AI agents that actually work How to incentivize internal AI adoption   Thanks for tuning in! Catch new episodes every Sunday Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!   Chapters: 00:00 Introduction: Wade Foster and the Age of Agents 02:38 Zapier's Origin: Solving the SaaS Integration Problem 04:14 From Zaps to Agents: The Evolution of Automation 05:07 How GPT-4 Changed Zapier's Internal Strategy 06:43 Unstructured Data and the Rise of Vibe Building 09:56 Why Long-Term Product Roadmaps Are Now Obsolete 13:00 Transitioning from PLG to Enterprise Amidst Competition 17:58 What Actually Works: Defining Successful Agentic Workflows 20:59 Building an AI-Literate Company Culture 26:18 Future Outlook: AI Bubbles vs. Product Reality 27:38 Navigating Board Expectations During Technology Shifts 30:23 Zapier's Capital Efficiency and Fundraising History 33:58 Founder Advice: Prioritizing Long-Term Thinking  

X: @KeithJKrach @250Freedom_ @ileaderssummit @americasrt1776 @NatashaSrdoc @JoelAnandUSA @supertalk @JTitMVirginia Join America's Roundtable (https://americasrt.com/) radio co-hosts Natasha Srdoc and Joel Anand Samy with Keith J. Krach, CEO of Freedom 250, which was launched by President Donald J. Trump. Freedom 250 is the national, non-partisan organization leading the celebration of our Nation's 250th birthday. Working together with the White House Task Force 250, federal agencies, and the Commission, Freedom 250 serves as the official public-private partnership that connects, aligns, and amplifies national and local efforts to deliver the defining presidential moments of this anniversary year. At its heart, Freedom 250 is creating a movement of citizens, organizations, companies, and leaders from across the country to honor our Nation's proud history, cherish our God-given freedoms, and build the Golden Age of Opportunity for the next 250 years. Keith Krach is the Former Under Secretary of State, technology entrepreneur, and Chairman of the Krach Institute for Tech Diplomacy at Purdue University. A Silicon Valley innovator and dedicated public servant, he founded and led several category-creating companies—including Ariba, the world's largest B2B e-commerce network, which transacts $3.7 trillion annually; and DocuSign, inventors of digital transaction management, serving over a billion users. Visit: Freedom250.org americasrt.com (https://americasrt.com/) https://ileaderssummit.org/ | https://jerusalemleaderssummit.com/ America's Roundtable on Apple Podcasts: https://podcasts.apple.com/us/podcast/americas-roundtable/id1518878472 X: @KeithJKrach @250Freedom_ @ileaderssummit @americasrt1776 @NatashaSrdoc @JoelAnandUSA @supertalk @JTitMVirginia America's Roundtable is co-hosted by Natasha Srdoc and Joel Anand Samy, co-founders of International Leaders Summit and the Jerusalem Leaders Summit. America's Roundtable (https://americasrt.com/) radio program focuses on America's economy, healthcare reform, rule of law, security and trade, and its strategic partnership with rule of law nations around the world. The radio program features high-ranking US administration officials, cabinet members, members of Congress, state government officials, distinguished diplomats, business and media leaders and influential thinkers from around the world. Tune into America's Roundtable Radio program from Washington, DC via live streaming on Saturday mornings via 68 radio stations at 7:30 A.M. (ET) on Lanser Broadcasting Corporation covering the Michigan and the Midwest market, and at 7:30 A.M. (CT) on SuperTalk Mississippi — SuperTalk.FM reaching listeners in every county within the State of Mississippi, and neighboring states in the South including Alabama, Arkansas, Louisiana and Tennessee. Tune into WTON in Central Virginia on Sunday mornings at 9:30 A.M. (ET). Listen to America's Roundtable on digital platforms including Apple Podcasts, Spotify, Amazon, Google and other key online platforms. Listen live, Saturdays at 7:30 A.M. (CT) on SuperTalk | https://www.supertalk.fm

Years ago, I gave my wife business advice that technically worked but ultimately led her to build a company she didn't love. She had a thriving creative business with a massive waiting list, and I convinced her to scale it, effectively turning her from an artist into a manager. In this episode, I'm sharing that story to highlight a critical lesson for every entrepreneur: just because a strategy makes financial sense doesn't mean it aligns with the life you actually want to live, and I'll walk you through how to filter the advice you receive so you don't end up successfully building a business that makes you miserable.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

As we think about year-end planning, I want to challenge how you're setting goals. Most people set goals based on what they want: "I want more brand growth, more leads, smoother operations." I have a different outlook. Your business is a system, and systems are only capable of producing output according to what the constraints allow. So instead of saying what you want, ask: "What are the constraints keeping us from getting there?" Not getting enough leads? Sales process isn't good? Delivery isn't smooth? Write down all the problems, then identify the ONE highest-leverage constraint—the bottleneck where fixing it changes throughput dramatically. This episode breaks down why identifying the one constraint is really fucking hard (you'll feel FOMO, you'll want to tackle three problems instead of one), and why most sub-eight-figure businesses can only solve one constraint at a time. I just went through this exercise myself this morning, and here's an example: if your sales process is leaking shit everywhere, does it make sense to 10X your brand growth and leads first? No—because you're just wasting that effort. Fix the conversion constraint before the lead growth constraint. Learn how to audit constraints, discipline yourself to pick the one with greatest impact, and put all the wood behind that arrow instead of diluting effort across 27 problems.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

SaaStr 835: AI + B2B in 2026: Find the Tailwinds or Get Left Behind with SaaStr CEO and Founder Jason Lemkin Software spend is set to hit record levels in 2026, but you're not getting any of it unless you change. SaaStr CEO and Founder Jason Lemkin breaks down the paradox facing B2B companies right now: It's never been easier to scale to $100M (for a select few), while everyone else struggles. Half of all VC dollars are going into just 4 deals. IPOs ended the year with a whimper. And that AI copilot you built? It doesn't count. In this session, Jason shares the data on what's actually happening and what you need to do to capture your share of the hundreds of billions flowing into software. Key insights: Why "seed is for suckers" in today's VC environment The 3 types of AI products that unlock budget (and the one that doesn't) Why 30% of new IT budget is going to AI and how to steal it The TAM expansion math behind Cursor, Gamma, and AI SDR tools Why copilots and AI features alone won't save you The efficiency metrics every founder needs to track in 2026 If you didn't reaccelerate growth in 2025, you get a D. You can't get a D in 2026.

Events sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pain when sales skips the pre-work and ROI gets fuzzy. With every dollar under scrutiny, CMOs are treating events as strategic bets that have to earn their spot on the plan. In this episode, Drew talks with Charles Groome (Insightful), Jamie Gier, and Lorie Coulombe (Equity Shift) about how they decide which events to do, design experiences people remember, and turn field time into pipeline. They cover event portfolios, sales pre-work, and the simple tools that keep everyone aligned before, during, and after the show. In this episode:  Charles sorts events into three buckets, leans into a listening circuit with smaller meetups, and looks at target-account impact to decide where bigger bets belong.  Jamie frames events around getting discovered, creating memorable experiences, and driving deals, with customers on stage and pods focused on key accounts.  Lorie sets clear goals for each event, does deep homework on audiences and geographies, and locks in sales pre-work and follow-up expectations. Plus:  Build an event portfolio that blends big shows, listening trips, CABs, and customer moments.  Use themes, news hooks, and customer voices to stand out in crowded halls and drive recall.  Align sales and marketing via pods, shared KPIs, and simple scoreboards.  Tighten spend with regional focus, partner co-hosting, and clear criteria. If events are on your 2026 budget and you want them to pay in pipeline, this episode will help you pick, plan, and prove them with more confidence.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Your brand isn't losing to competitors, it's getting flattened by “good enough.”In a world where AI can generate passable B2B content in seconds, bland isn't safe. It's fatal.In this episode, Dan Schwer of Rippling breaks down what brand actually looks like inside a 6.000-person SaaS company with a creative team of 15. We go straight at the uncomfortable stuff: why “brand vs. demand” is a lazy (and expensive) debate, how a brand refresh becomes a business lever (not a design hobby), and what it takes to keep quality high when the org is moving at startup speed and the pipeline still wants receipts.If you're still treating brand as the “pretty layer” on top of performance, this one's going to sting — in a useful way.We also cover:Brand ROI without the fantasy math: Measuring impact through speed, scale, and craft.The “brand vs. demand” trap: Why the fight is fake — and what actually drives pipeline.Video as the new moat: Product launches, customer stories, and earning attention in B2B.AI won't fix bad taste: Where AI helps, where it slows you down, and why judgment still wins.

Send Rita a text with your thoughts!Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in. I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative ideas. Plus, I'll help you figure out if your current niche is specific enough or if you need to get way more targeted. Questions this episode answers:What's the difference between demographic and psychographic niching for travel advisors? Where do high-value travel clients hang out? What professional organizations should travel advisors join to find clients? How can travel advisors use wine clubs to find clients? Should travel advisors attend networking events or join communities instead?What are the best places to find luxury travel clients in 2026? Can book clubs be a source of travel clients for advisors? What types of fitness and wellness communities attract travel buyers? How can travel advisors partner with local businesses to find clients? What professions need continuing education credits that travel advisors can leverage? Where should B2B travel advisors look for corporate clients? How do I find group travel clients through existing communities?  What online forums and communities have potential travel clients? How can travel advisors leverage hobby-based groups like astronomy or DND?Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

I learned a defining lesson early in my management career that I've lived by for the last 20 years: a cohesive team working together will always outperform a collection of highly talented individuals looking out for themselves. Whether it's on the football field or the sales floor, the moment you prioritize collaboration and core values over individual stats, you unlock a level of performance that “stars” simply can't achieve on their own. In this video, I react to a powerful clip from Tom Brady that validates this exact philosophy, and I share how I used this approach to transform a cutthroat, toxic environment into a championship team that broke records for a decade straight.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Jason Lemkin is the founder of SaaStr, the world's largest community for software founders, and a veteran SaaS investor who has deployed over $200 million into B2B startups. After his last salesperson quit, Jason made a radical decision: replace his entire go-to-market team with AI agents. What started as an experiment has transformed into a new operating model, where 20 AI agents managed by just 1.2 humans now do the work previously handled by a team of 10 SDRs and AEs. In this conversation, Jason shares his hands-on experience implementing AI to run his sales org, including what works, what doesn't, and how the GTM landscape is quickly being transformed.We discuss:1. How AI is fundamentally changing the sales function2. Why most SDRs and BDRs will be “extinct” within a year3. What Jason is observing across his portfolio about AI adoption in GTM4. How to become “hyper-employable” in the age of AI5. The specific AI tools and tactics he's using that have been working best6. Practical frameworks for integrating AI into your sales motion without losing what works7. Jason's 2026 predictions on where SaaS and GTM are heading next—Brought to you by:DX—The developer intelligence platform designed by leading researchersVercel—Your collaborative AI assistant to design, iterate, and scale full-stack applications for the webDatadog—Now home to Eppo, the leading experimentation and feature flagging platform—Transcript: https://www.lennysnewsletter.com/p/we-replaced-our-sales-team-with-20-ai-agents—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/182902716/my-biggest-takeaways-from-this-conversation—Where to find Jason Lemkin:• X: https://x.com/jasonlk• LinkedIn: https://www.linkedin.com/in/jasonmlemkin• Website: https://www.saastr.com• Substack: https://substack.com/@cloud—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Lemkin(04:36) What SaaStr does(07:13) AI's impact on sales teams(10:11) How SaaStr's AI agents work and their performance(14:18) How go-to-market is changing in the AI era(19:19) The future of SDRs, BDRs, and AEs in sales(22:03) Why leadership roles are safe(23:43) How to be in the 20% who thrive in the AI sales future(28:40) Why you shouldn't build your own AI tools(30:10) Specific AI agents and their applications(36:40) Challenges and learnings in AI deployment(42:11) Making AI-generated emails good (not just acceptable)(47:31) When humans still beat AI in sales(52:39) An overview of SaaStr's org(53:50) The role of human oversight in AI operations(58:37) Advice for salespeople and founders in the AI era(01:05:40) Forward-deployed engineers(01:08:08) What's changing and what's staying the same in sales(01:16:21) Why AI is creating more work, not less(01:19:32) Why Jason says these are magical times(01:25:25) The "incognito mode test" for finding AI opportunities(01:27:19) The impact of AI on jobs(01:30:18) Lightning round and final thoughts—Referenced:• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• SaaStr Annual: https://www.saastrannual.com• Delphi: https://www.delphi.ai/saastr/talk• Amelia Lerutte on LinkedIn: https://www.linkedin.com/in/amelialerutte/• Vercel: https://vercel.com• What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google): https://www.lennysnewsletter.com/p/what-the-best-gtm-teams-do-differently• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Replit: https://replit.com• Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• ElevenLabs: https://elevenlabs.io• The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth): https://www.lennysnewsletter.com/p/the-ai-marketing-stack• Bolt: https://bolt.new• Lovable: https://lovable.dev• Harvey: https://www.harvey.ai• Samsara: https://www.samsara.com/products/platform/ai-samsara-intelligence• UiPath: https://www.uipath.com• Denise Dresser on LinkedIn: https://www.linkedin.com/in/denisedresser• Agentforce: https://www.salesforce.com/form/agentforce• SaaStr's AI Agent Playbook: https://saastr.ai/agents• Brian Halligan on LinkedIn: https://www.linkedin.com/in/brianhalligan• Brian Halligan's AI: https://www.delphi.ai/minds/bhalligan• Sierra: https://sierra.ai• Fin: https://fin.ai• Deccan: https://www.deccan.ai• Artisan: https://www.artisan.co• Qualified: https://www.qualified.com• Claude: https://claude.ai• HubSpot: https://www.hubspot.com• Gamma: https://gamma.app• Sam Blond on LinkedIn: https://www.linkedin.com/in/sam-blond-791026b• Brex: https://www.brex.com• Outreach: https://www.outreach.io• Gong: https://www.gong.io• Salesloft: https://www.salesloft.com• Mixmax: https://www.mixmax.com• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Clay: https://www.clay.com• Owner: https://www.owner.com• Momentum: https://www.momentum.io• Attention: https://www.attention.com• Granola: https://www.granola.ai• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Palantir: https://www.palantir.com• Databricks: https://www.databricks.com• Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan• Rippling: https://www.rippling.com• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth): https://www.lennysnewsletter.com/p/the-new-ai-growth-playbook-for-2026-elena-verna• Pluribus on AppleTV+: https://tv.apple.com/us/show/pluribus/umc.cmc.37axgovs2yozlyh3c2cmwzlza• Sora: https://openai.com/sora• Reve: https://app.reve.com• Everything That Breaks on the Way to $1B ARR, with Mailchimp Co-Founder Ben Chestnut: https://www.saastr.com/everything-that-breaks-on-the-way-to-1b-arr-with-mailchimp-co-founder-ben-chestnut/• The Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale, with Rippling CRO Matt Plank: https://www.youtube.com/watch?v=h3eYtzBpjRw• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Welcome to a special New Years edition of the podcast! As we kick off a new year, we're revisiting one of our most timely and strategic LinkedIn Live conversations! This discussion with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio, explores why podcasts are becoming a critical pillar of B2B go-to-market strategies heading into 2026 and beyond.This episode is a powerful reminder that podcasts aren't just another content channel. They're a relationship-building engine, one rooted in generosity, trust, and long-term value. With markets getting noisier, buyers more resistant, and AI flooding feeds with sameness, this conversation reframes podcasts as a “give-first” GTM lever that helps brands stand out by actually connecting.In this episode, we delve into:Podcasts as a Strategic GTM Tool. Podcasts should be treated as a core go-to-market asset, not just content, and how they build trust, credibility, and real relationships in B2B.The most effective podcasts focus on giving value, attention, and platform to guests and audiences, lowering resistance and creating organic opportunities over time.A candid look at unclear goals, poor positioning, AI-driven noise, and why buyers are increasingly resistant to pushy, transactional marketing.Micro-Niches Over Mass Appeal. Serving a specific, well-defined audience beats trying to speak to everyone, and how micro-niche focus drives stronger engagement and results.Prioritizing the guest (then the listener, then the brand) leads to better conversations, stronger relationships, and more downstream business impact.The importance of weekly consistency, integrating podcasts into your broader GTM strategy, and using AI to responsibly repurpose human-driven conversations.✨ As we move into 2026 and beyond, it's time to break old myths, drive real impact, and connect with people in ways that actually matter.

This Week In Startups is made possible by:LinkedIn Ads - http://linkedin.com/thisweekinstartupsSquarespace -https://squarespace.com/twistHubspot - http://clickhubspot.com/twist1Today's show: We're saying goodbye to 2025 with our annual TWISTY Awards, looking back on our favorite pod moments from throughout the year.Featured clips include Jason's message to the members of Reddit's r/AntiWork community…Why JCal would NEVER work with Sam Altman or OpenAI…The time that Jason got doxxed and then found the guy responsible on LinkedIn…Why LA Mayor Karen Bass earned a *disgraziad*…Alex saying “Yessir!” in a weird way…And much more classic TWiST content.See y'all next year!Timestamps:(0:00) It's the final episode of the year: The TWiSTY Awards for our favorite moments and guests of the year(2:06) The nominees for Best Name Drop(7:02)2025 in Trends(9:52) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(14:28) The best Jason anecdotes and personal stories(19:43) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://squarespace.com/twist(22:28) Our favorite 2025 guests, including Doug Leone, Coffeezilla, Anton Osika, and more(29:03) The year in Jason Rants(30:18) Hubspot: Check out the guide “How to Get Your First 100 Customers.” Download it for free at http://clickhubspot.com/twist1(36:11) Controversial moments and the year's hottest takes(44:11) DISGRAZIAD! Here are the most shameful people and companies of 2025(50:50)Alex's best/worst Dad Jokes(54:32) It's a simple word… groceries*Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcp*Follow Lon:X: https://x.com/lons*Follow Alex:X: https://x.com/alexLinkedIn: https://www.linkedin.com/in/alexwilhelm/*Follow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanis/*Thank you to our partners:(9:52) LinkedIn Ads: Start converting your B2B audience into high quality leads today. Launch your first campaign and get $250 FREE when you spend at least $250. Go to http://linkedin.com/thisweekinstartups to claim your credit.(19:43) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://squarespace.com/twist(30:18) Hubspot: Check out the guide “How to Get Your First 100 Customers.” Download it for free at http://clickhubspot.com/twist1