Craft Beer Marketing Institute

In this episode we discuss how to run a successful social media contest/giveaway for your brewery and attract new customers at the same time. Then we talk to entrepreneur coach Michael Zemrose (http://michaelzemrosecoaching.com) about the overwhelm cycle and finding a vision for your brewery.

Show Notes: http://goo.gl/qOnCRs In this episode we discuss the sales funnel and what it means for your brewery. Then we have a great interview with Ben Woodworth of Kegtag.com (http://www.kegtag.com) and Phil Rhudy of Independent Brewing (https://www.independentbrew.com). We talk to them about the relationship between vendors and brewers. They have some great tips on how vendors can form great relationships with the brewers as well as how to manage all of the external vendors breweries use. CBMI is a product of Black Label (http://www.blacklabelagency.com). Black Label is a digital consultancy focusing on creating strategies for small business to help them grow online.