Craftnotes

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We discuss best practices on how to include and integrate qualitative research into your company.

Nate Sanders

  • Aug 15, 2018 LATEST EPISODE
  • infrequent NEW EPISODES
  • 34m AVG DURATION
  • 4 EPISODES


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Latest episodes from Craftnotes

Sidenote 001 - Empathy over data

Play Episode Listen Later Aug 15, 2018 7:02


In this Sidenote Trey talks about in the incomplete picture that comes from quantitative data and how to focus on empathy and causality over data.

Episode 003 - Prioritizing Phenomenon

Play Episode Listen Later Aug 2, 2018 41:12


Nate and Trey discuss how to prioritize phenomenon and variables to consider. Jared Spool on ROI of UX design: https://blog.usejournal.com/yes-alan-there-is-an-roi-for-ux-design-bef06dbc9c77 Uber tips adoption: https://techcrunch.com/2018/06/21/uber-drivers-made-more-than-600-million-in-tips-in-one-year/

ux roi jared spool
Episode 002 - Capturing Phenomena

Play Episode Listen Later Jul 20, 2018 41:44


Nate and Trey chat about observing phenomena- the first step in the Theory Building process. They define what a phenomenon is, the value of taking a phenomenon approach, and how to incorporate phenomena in your organization.

Episode 001 - Theory Building

Play Episode Listen Later Jul 13, 2018 48:56


Nate and Trey chat about the value of having a research process integrated into how organizations build products and offerings. They discuss how theory building can enable organizations to mitigate the cost of failure, and build predictably strong outcomes.

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