Podcasts about UX

A gente vive num mundo de estrelinhas. De Uber a Airbnb, de iFood a Mercado Livre — tudo o que a gente faz é avaliado. Mas será que esse sistema de notas, que nasceu pra gerar confiança, ainda cumpre esse papel… ou virou um tipo de vigilância disfarçada? Será que dar quatro estrelas é uma forma de feedback — ou uma sentença de desemprego? Hoje a gente vai falar sobre a lógica dos sistemas de avaliação: como eles moldam comportamento, reforçam desigualdades e até manipulam a forma como trabalhamos. E pra ajudar a entender esse labirinto de algoritmos, UX e reputação digital, Carlos Merigo, Bia Fiorotto e Hiago Vinícius recebem Victor Callil, coordenador do CEBRAP e pesquisador sobre economia de plataformas e desigualdade. 10:49 - Pauta 01:12:38 - QEAB _ NEXGARD SPECTRA®: É OUTRO NÍVEL DE PROTEÇÃO. https://www.cobasi.com.br/pesquisa?ho... Cupom: 20nexgard Vigência: Até 31/12 Regras: 1 uso por CPF, não acumulativo com compra programada -- ✳️ TORNE-SE MEMBRO DO B9 E GANHE BENEFÍCIOS: Braincast secreto; grupo de assinantes no Telegram; e episódios sem anúncios! / @canalb9 --

In this episode, Carlos Gonzalez de Villaumbrosia interviews Dheerja Kaur, Chief Product Officer at Hims & Hers, the publicly traded health and wellness platform with a market cap of over $10 billion and more than 3 million active users across its Hims and Hers consumer brands.At Hims & Hers, Dheerja is building the future of preventative care by combining diagnostics, clinical guidance, and personalized treatments—all delivered through a consumer-grade digital experience. From healthcare to fintech, Dheerja breaks down how PMs can master regulatory nuance without sacrificing speed or UX, why pairing product with clinical and compliance experts is a superpower, and how to turn constraints into differentiation through org design, platform thinking, and data. What you'll learn: – Why product leadership in regulated industries requires a different kind of PM muscle. – How Hims & Hers is expanding from transactional treatments to full-stack preventative care. – The rationale behind maintaining two separate apps—and how that unlocks personalization at scale. – How AI is powering internal tools, treatment plans, and personalized health journeys.Key Takeaways :point_down: – Building for Impact, Not Just Efficiency: Why Dheerja prefers mission-driven industries that improve lives over “fun” products. – Product Meets Clinical: How Hims & Hers pairs PMs with in-house physicians to co-create treatment and diagnostic experiences. – From Health Stack to Health Loop: Why continuous testing, personalized treatments, and AI-powered insights are the future of digital health.Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here- Find out more about Product School hereCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Dheerja Kaur

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.Takeaways:Why emotion beats credentials in PT marketing (and how to use both)What Kelly Clarkson's fuzzy slipper segment teaches us about frictionless UXHow to become "the lift chair guy" and why it mattersWhy most EMRs are still built like it's 2014“Slippery” > Smart — The new bar for your PT clinic's customer experience

In this episode of PodRocket, Jack and Paige dive into the latest GitHub Octoverse report, covering trends like shipping faster with AI, the dominance of TypeScript as the top language, the rise of AI-generated pull requests, and the concerning drop in code review comments. They unpack the growing role of Copilot, the tension between OSS contributions and burnout, and the surge in AI infrastructure projects like Ollama. The discussion also touches on open source governance, the docs gap, prompt injection risks, and whether AI-powered browsers can succeed beyond the dev crowd. Links Resources Octoverse: A new developer joins GitHub every second as AI leads TypeScript to #1: https://github.blog/news-insights/octoverse/octoverse-a-new-developer-joins-github-every-second-as-ai-leads-typescript-to-1 We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Check out our newsletter (https://blog.logrocket.com/the-replay-newsletter/)! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Chapters 01:15 – What is GitHub's Octoverse Report? 02:15 – Shipping Faster with AI 03:45 – Copilot's Impact on Code Quality 05:15 – TypeScript Takes the Lead 06:30 – Concerns About AI PR Volume 07:45 – Decline in Code Reviews 09:15 – OSS Maintenance Crisis 11:00 – GitHub Copilot and Funding OSS 12:30 – Where AI Actually Helps Devs 14:00 – Small Models and Running Locally 16:00 – TypeScript vs Python: Stack Implications 18:30 – Language Trends and AI Consolidation 21:00 – Framework and Stack Fragility in AI Era 24:00 – Docs Gap in OSS Projects 26:30 – Open Source Governance and Security Gaps 30:00 – AI Infrastructure Projects Leading GitHub 33:00 – Will AI Browsers Catch On? 35:00 – Prompt Injection and Security Risks 37:00 – Opportunity in OSS Documentation 39:30 – Final Thoughts and Hot Takes Special Guest: Jack Herrington.

In this episode, Martin sits down with Adam Boros, a passionate developer who shares his journey in the Drupal community. Adam discusses the importance of automation for small teams and recounts his experiences with Drupal's evolution from version 6 to the recent resurgence of enjoyment with Drupal 10. He introduces his innovative personal calendar builder created for DrupalCon Vienna, explaining its simplicity and the enthusiastic community feedback it received. For show notes visit: https://www.talkingDrupal.com/cafe011 Topics The Fun of Drupal Over the Years Reconnecting at DrupalCon Vienna The Personal Calendar Builder Project Technical Details and Challenges Community Engagement and Feedback Feature Requests and Future Plans Reflections on DrupalCon Vienna Evolution of Drupal and Its Community AI and the Future of Drupal Upcoming Events and Final Thoughts Adam Boros Adam was originally studying Architecture but never graduated. He started web development as a self-learner after working a few years in print design and DTP back in 2002. Using Flash5 and ActionScript at first, Adam discovered Drupal around 4.6 while looking for a CMS to replace PHPNuke for a local NGO. It was true love at first sight and after a few years of hobby projects and active involvement with the Drupal community in Budapest he ended up being a full-time drupalist at a university where Adam has worked since then for the past 15+ years as "Drupal Systems Architect". Martin Anderson-Clutz Martin is a highly respected figure in the Drupal community, known for his extensive contributions as a developer, speaker, and advocate for open-source innovation. Based in London, Ontario, Canada, Martin began his career as a graphic designer before transitioning into web development. His journey with Drupal started in late 2005 when he was seeking a robust multilingual CMS solution, leading him to embrace Drupal's capabilities. Martin holds the distinction of being the world's first Triple Drupal Grand Master, certified across Drupal 7, 8, and 9 as a Developer, Front-End Specialist, and Back-End Specialist. (TheDropTimes) He also possesses certifications in various Acquia products and is UX certified by the Nielsen Norman Group. Currently serving as a Senior Solutions Engineer at Acquia, Martin has been instrumental in advancing Drupal's ecosystem. He has developed and maintains several contributed modules, including Smart Date and Search Overrides, and has been actively involved in the Drupal Recipes initiative, particularly focusing on event management solutions. His current work on the Event Platform aims to streamline the creation and management of event-based websites within Drupal. Beyond development, Martin is a prominent speaker and educator, having presented at numerous Drupal events such as DrupalCon Barcelona and EvolveDrupal. He is also a co-host of the "Talking Drupal" podcast, where he leads the "Module of the Week" segment, sharing insights on various Drupal modules. Martin's dedication to the Drupal community is evident through his continuous efforts to mentor, innovate, and promote best practices within the open-source landscape. Resources Calendar Builder https://aboros.github.io/drupalcon-vienna-2025-calendar-builder/ Calendar Builder repo https://github.com/aboros/drupalcon-vienna-2025-calendar-builder Guests Adam Boros - aboros Martin Anderson-Clutz - mandclu.com mandclu

Ross sits down with Josh Spilker, Content Marketing & SEO Lead at AirOps, to unpack the rise of the content engineer — what it means, why it matters, and how it's reshaping SEO and content operations. They dive into Ryan Law's critique, hybrid-AI workflows, org-chart ownership, automation opportunities, and why Josh believes AI doesn't kill content — it rewires strategy. Plus: the “context librarian” concept, content refresh automation, spotting slipping queries, using multiple models together, and avoiding low-quality AI traps. Show Notes: 0:08 – What is a “content engineer” and why the role is emerging 1:17 – How content engineering evolved from early UX concepts 2:13 – Who fits best in this role: writers, SEOs, or automation pros? 3:39 – Ryan Law's critique: “I wouldn't hire a content engineer” 4:51 – Internal linking as a powerful semi-automated workflow 5:56 – From manual outlines to AI-assisted research and briefs 6:48 – Balancing AI workflows and human-led quality control 7:24 – Why “Director of Automation” might better describe the role 8:35 – Who should lead content automation inside organizations 9:15 – AI text generation vs. hybrid workflows: what's really working 10:38 – The limits of pure AI content and why oversight matters 11:19 – How AirOps customers use hybrid models for scale 12:01 – Using multiple models (ChatGPT, Claude, Perplexity) together 13:02 – The “7% of AI pages” debate and Patrick Stox's counter-data 14:19 – How editorial standards and compliance shape AI adoption 15:23 – “AI doesn't kill content — it rewires strategy” 16:15 – Refresh workflows: detecting pages and queries that slip 17:18 – Where content engineers fit in the org chart today 18:16 – The rise of the “context librarian” for brand knowledge bases 19:19 – Combining brand governance with AI-driven workflows 20:21 – How automation can unify voice and style across teams 21:32 – Why AI helps close the creative gap faster, not replace writers 22:29 – Teaching non-engineers to think like product builders 23:19 – Breaking down creative processes into repeatable systems 24:07 – Turning everyday editorial routines into structured workflows 25:08 – Automating meeting summaries and reporting emails 26:12 – Using AI to surface key quotes and podcast clip highlights 27:17 – “Transformation content”: repurposing, summarizing, clipping 28:13 – AirOps' content strategy: optimization, refresh, iteration 29:04 – Refresh workflows tied to GSC data and ranking drops 30:33 – Risks of shallow “freshness updates” and engagement metrics 31:47 – How informed SEOs make the best use of AirOps workflows 32:07 – Why fundamentals matter before scaling with AI tools 33:02 – Barry Bonds analogy: AI only helps pros with solid foundations 34:15 – Automating backlink outreach with contextual relevance 35:34 – Why personalization still wins over high-volume outreach 36:17 – The balance between automation and editorial craft 37:11 – Where to find Josh's webinars, reports, and AirOps resources Josh Spilker on LinkedIn: https://www.linkedin.com/in/joshspilker AirOps: https://www.airops.com AirOps Webinars: https://www.airops.com/categories/events Ahrefs Post (Ryan Law): https://ahrefs.com/blog/i-wouldnt-hire-a-content-engineer Patrick Stox Response: https://www.linkedin.com/posts/patrickstox_im-sure-youre-all-seeing-the-study-saying-activity-7385017156213788672-5srr Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

AI Agents are reshaping how we interact with technology — from simple assistants to fully autonomous systems that think and act on their own.In this episode, Patricia breaks down what AI agents really are, how they differ from chatbots, what goes into building them, and why designers should start experimenting now.Whether you're new to the concept or already knee-deep in agentic design, you'll walk away with a clear understanding of how these systems work and how to design for them.

Noah Mithrush, Director of Growth Marketing at Guusto, joins us live from the UKG Aspire Conference to unpack the critical intersection of User Experience (UX) and Employee Experience (EX) in HR technology. Noah explains why so many HR programs fail to gain adoption and how even the best intentions can be derailed by a poor user experience. We discuss how to get into the user's mindset, why HR tech should be as easy to use a consumer app, and how making the emotional journey of an employee is the key to success.  [0:00] Introduction Welcome, Noah! Today's Topic: Rethinking User Experience to Improve Employee Experience & Program Adoption [3:53] What do people get right and wrong about user experience? Why good intentions often fail, and the common mistake of not considering all technology touchpoint for the end-user The problem of designing programs that are manually intensive for managers [10:43] How do you get into the users' mindset to align UX and EX? Going beyond just mapping process steps to mapping the employee journey Why implementing "emotional IQ" into the design process is critical for driving program adoption [16:59] How does AI impact the employee experience? Using agentic processes to allow teams to do more with less The potential for AI to allow teams to "think differently" and fundamentally redesign the employee journey [22:28] Closing Thanks for listening! Quick Quote “What I see a lot of the time is what people get right is their intention. At the very beginning, they're trying to solve a problem . . . but when it comes to tech and the user experience, [they're] not taking into consideration all of the points along the way of different technology [and] how the actual end-user (or employee) has to use and interact with it.”

Last week, I talked about getting stakeholders actively involved in UX activities like research sessions and workshops. That engagement is brilliant for building empathy and support, but it only takes you so far if everyone retreats back to their own departmental bubble afterward.This week, I want to focus on something that will amplify all that good work: breaking down the silos that keep teams isolated from one another.Why silos are killing your UX effortsIn most organizations, different teams work in their own little worlds. Developers, marketers, product owners, business analysts; they all contribute to and impact the user experience, but they rarely talk to each other beyond handoffs and status updates.This creates two problems for you as a UX leader.First, it causes friction in the user experience itself. When users move from one part of your product or service to another, they're effectively moving between teams. If those teams don't collaborate, users literally fall between the gaps.I've seen this happen over and over. The sales team promises one thing, but another department doesn't deliver it. Or a customer goes through a complaints process and gets a resolution, but that information never reaches finance, who keeps invoicing them anyway. Users get caught in the crossfire of departments that aren't talking to each other.These breakdowns aren't just annoying. They damage trust, create support overhead, and drive customers away. And from a UX perspective, you can have the most beautiful interface in the world, but if the experience breaks down because departments aren't aligned, none of that matters.The second area is much simpler. Your ability to change the culture will be limited by which teams you can access and influence. If you're stuck in one silo, your impact stays trapped there too.The benefits of breaking outWhen you start collaborating across departmental lines, good things happen.You plug the gaps in the user experience. When teams work together, you can identify and fix those places where users fall through the cracks. Sales and delivery get aligned. Support issues get fed back to the teams who can fix them. Information flows across departmental boundaries instead of stopping at them.You gain better business insights. You'll understand how UX affects different parts of the organization and what motivates other teams. That knowledge helps you frame UX in ways that matter to them.You build cross-departmental UX advocacy. When other teams see how UX helps them achieve their goals, they become advocates. That momentum spreads much faster than anything you could do alone.You increase your team's influence. As you collaborate and demonstrate value, you become essential to strategy and decision-making across departments, not just within your own corner.You streamline processes. Collaboration helps you integrate UX into different workflows and ensure those processes work better together. You deliver results faster and remove false assumptions people have about UX being slow or impractical.Which teams to prioritizeYou can't be everywhere at once, especially early on. Focus your energy on four groups that will give you the biggest return.Sales and marketing feel the impact of poor user experience most directly. If you help them improve conversion rates, average order values, or lead quality, you'll be improving the metrics that senior management actually cares about. Everyone wants to make more money, and this is your most direct path to those conversations.Customer support cares deeply about retention. It's much more expensive to win a new customer than keep an existing one, so reducing churn matters. Work with support to identify where UX improvements can reduce complaints and improve retention. They're usually quite receptive because better UX makes their job easier.Development has a huge impact on user experience through performance, security, and technical implementation. They're often frustrated by bottlenecks from design teams, so working with them improves the relationship and streamlines handoffs. You can also empower developers to handle some of the more routine UX work themselves.Business analysts (if your organization has them) evaluate potential projects and opportunities. They understand the importance of user acceptance, but they often don't feel equipped to assess it. If you can help them evaluate projects from a user perspective, you become invaluable to their process.How to start breaking down wallsLook, let me breakdown in what has worked for me.Conduct stakeholder interviews. Book casual chats with representatives from these departments. Ask about their challenges and explore ways your team can support them. This shows genuine interest and positions you as someone looking to help, not looking for help. That's powerful.Offer resources. Provide tools, time, and advice to help them overcome challenges. Give before you ask. It builds trust much faster than any formal presentation ever will.Run exchange programs. Suggest shadowing each other for a day or swapping team members for a week. Yes, it's an investment, but understanding each other's roles transforms how you work together.Collaborate on standards. When you're setting standards for accessibility, content, or research methods, engage other departments in creating them. They'll have valuable input, the standards will work better for everyone, and people are much more likely to follow standards they helped create.Prototype together. Get different people in a room (a developer, a marketer, you) and just create something collaboratively. Free from normal constraints, working toward a shared vision. It's rewarding and it breaks down barriers fast.One more tipIf you possibly can, suggest that your UX team becomes its own center of excellence, independent from any existing business silo. It eliminates the perception that you're only responsible for one area and recognizes that user experience affects every part of the organization.It's not always possible, and if it isn't, don't worry. But it's worth raising the conversation.Next weekSo far in this series, I've focused on building relationships and demonstrating value internally. But sometimes the most powerful way to build credibility inside your organization is to bring in validation from outside.Next week, I'll talk about using external benchmarking, industry recognition, and expert voices to reinforce your position and give your recommendations extra weight. It's a tactic I've used more times than I can count, and it works remarkably well.

If your product strategy stops at the download, you're leaving impact—and revenue—on the table. In this conversation, I sit down with Ghazenfer Mansoor, CEO & founder of Technology Rivers, to talk about building software that actually gets used, loved, and shared. Ghazenfer has been in mobile since the pre-iPhone days and has led the build of nearly 60 apps, primarily in healthcare. We explore ideas from his forthcoming book, Beyond the Download, including why retention beats acquisition, when a mobile app truly makes sense (and when a web experience is smarter), and how AI-driven, proprietary workflows can become a company's real moat. We also step into leadership, including what it takes to fix “broken” projects, the values that guide his global remote team (transparency, fairness, and getting things done), and why peer networks and coaching matter for founders. It's a practical, fast-moving chat for leaders who want their technology to create efficiency, differentiation, and long-term value. Here are some highlights: -Retention over acquisition: Ghazenfer shares practical ways to design for daily use and bring people back because downloads without engagement aren't success. -“Do you really need an app?”: We unpack decision criteria for native vs. web, and why solving a real, repeat problem is the first gate before writing any code. -Workflow is the moat: How codifying proprietary processes, especially in healthcare and HIPAA-sensitive environments, creates efficiency, margin, and higher valuations. -Fixing broken projects: Common failure patterns (from feature chasing to UX missteps) and how to course-correct so you “build it right the first time.” -Leading a global team: The operating system behind Technology Rivers; clear KPIs, remote-first communication, fairness, and a growing commitment to women in tech. Plus the role of EO/Vistage-style peer groups and coaching for tough decisions. About the guest:  Ghazenfer Mansoor is the founder and CEO of Technology Rivers, a Washington, D.C.–area software firm specializing in HIPAA-compliant healthcare SaaS and mobile apps. A mobile veteran since the pre-iPhone era, he has led the build of 59+ apps and numerous AI-powered workflow platforms that help service businesses scale, boost margins, and increase valuation. Known for “building it right the first time,” Ghazenfer is frequently tapped to rescue broken software projects. He's the author of the forthcoming book Beyond the Download: How to Build Mobile Apps That People Love, Use, and Share Every Day and host of the podcast Lessons from the Leap. Active in EO and other CEO peer groups, he leads a global, values-driven team grounded in transparency, fairness, and getting things done. Connect with Ghazenfer: Website: https://technologyrivers.com/  LinkedIn: https://www.linkedin.com/in/gmansoor/  Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/  LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/  Website: https://www.disruptiveceonation.com/   #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sponsored by Auth0 for Startups → 1-year free https://auth0.com/startups/vip Auth0 is an adaptable authentication and authorization platform that helps you secure your apps and AI agents. It delivers convenience, privacy, and security so you can focus on building a great UX. FOUNDER PROFILE:Nalin Senthamil, Founder of Storylanehttps://www.linkedin.com/in/nalinpradeep

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **SnapLogic CTO Jeremiah Stone reveals how they evolved from open-source to AI-powered integration platform, doubled AI adoption with one UX change, and delivers measurable enterprise ROI.Topics Include:SnapLogic CTO shares their decade-long journey building AI-powered integration with AWS partnership.SnapLogic drives "human cost of integration to zero" for thousands of global companies.Started as open-source project, pivoted to cloud in 2015 with AWS infrastructure.Began AI workloads in 2018, predicting next steps in integration workflows using models.Became AWS Bedrock launch partner, completely reinventing their product for generative AI era.SnapLogic lives through transformations first, then credibly helps ISV customers do same.Helped Adobe migrate entire CRM from Salesforce to Microsoft over single weekend.Built normalized data architecture using S3, Iceberg, Glue for analytics-ready enterprise data.SnapGPT copilot converts plain language prompts into complete integration pipelines in minutes.Live demo shows generating Salesforce-to-Redshift pipeline with filters using natural language commands.Small UX tweak adding helpful header doubled monthly active users of SnapGPT.Changed legal agreements in 2017 to capture metadata, enabling AI features years later.Agent Creator delivers ROI across customers: Inspirant, Core Plus, AstraZeneca use cases.SnapLogic's own finance team cut order reconciliation from 40 hours monthly to 90 minutes.Key lessons: governance first, understand business impact, use AWS native patterns consistently.Participants:Jeremiah Stone – Chief Technical Officer, SnapLogicOlawale Oladehin – Managing Director, NAMER Technology Segments, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Alicia Chavero ⁠viene de las Ciencias empresariales y se dedica al diseño estratégico. En esta entrevista nos cuenta sobre este paso, y sobre ⁠Design for Permanence⁠, diseño para la permanencia, una comunidad para la práctica de pensamiento crítico. Ella nos explica qué es el diseño crítico y por qué necesitamos más herramientas para destilar la información que recopilamos durante la investigación. Hablamos de falacias y sesgos cognitivos, facilitación, argumentos y tomas de decisión. Esta entrevista es parte de las listas: Comunidades y colectivos de diseñadores, España y diseño y Diseño UX. Alicia nos recomienda: El puente donde habitan las mariposas de Nazareth Castellanos:La civilización empática de Jeremy Rifkin

Direktes und unverfälschtes Feedback potenzieller Kundschaft: Sind Kunden besonders zufrieden oder unzufrieden, geben Sie Feedback. Aber was ist mit der schweigenden Masse? Den größten Teil Ihrer potenziellen Kunden bekommen Sie nicht zu fassen. Das macht es schwer, die eigene Zielgruppe authentisch und unvoreingenommen zu verstehen. Die empirische Sozialforschung kennt hingegen Methoden, mit denen das tatsächlich funktioniert. Alexander Zwurtschek hat an der Julius-Maximilians-Universität Würzburg Methodik der Sozialforschung gelehrt und überträgt seine wissenschaftliche Expertise bei contify auf das Online-Marketing. Das hebt Marktforschung, Evaluierung von Funnels, Conversion-Optimierung und vieles mehr auf ein neues Level. Auch (hohe) SEA-Budgets können effizienter ausgerichtet werden. Wie Sie das bei sich intern umsetzen können, erklärt er mit wissenschaftlicher Substanz – sowohl für Laien als auch fortgeschrittene Marketer. Praxisnah, einfach nachvollziehbar. Das wirst Du nach dem Webinar gelernt haben: - Grundlagen der Methodik qualitativer Sozialforschung - Praxisanwendung im Marketer-Alltag - Leitfaden zur Durchführung eigener Tests - Die wichtigsten Tipps und die häufigsten Fehler Für wen ist dieses Webinar? - Hauptverantwortliche für Marketing/Online-Marketing in mittelständischen bis großen Unternehmen - Verantwortliche für UX und CRO - Verantwortliche für SEA - Verantwortliche für strategische Ausrichtung von Produkten und Dienstleistungen

How do you find the right people for a balanced, effective, and powerful UX team? What traits and skills do you look for? In this segment from the Talk Circuit series, Darren revisits the topic "How to Build a Powerful UX Team" from the TryMyUI conference (Trymata) in 2016.REMINDER: Video is available for this episode via select resources. #ux#podcasts#cxofmradio#cxofm#realuxtalk#worldofux#worldouxBookmark the new World of UX website at https://www.worldoux.com. Visit the UX Uncensored blog at https://uxuncensored.medium.com. Get your specialized UX merchandise at https://www.kaizentees.com.

Have you found yourself putting everyone else's happiness first, even in your own business? If you're addicted to external approval - or worrying that your work isn't “good enough” - this episode is one you can't miss! Today, we're chatting about the best ways to find success when you have “people pleasing” tendencies, especially for creatives, who commonly identify as people pleasers! Why does this instinct run so deep, and how is it shaping your results (without you even knowing)? I'm joined by the enigmatic Michele Kasl, a creative powerhouse who has run a successful digital and web design agency for over 20 years. She's a true expert in branding, design, and guiding business owners to show up online as their best selves. Michele shares her own personal struggles with people pleasing and the strategies she's used to create more joy, ease and success in her business! We're going behind the usual surface level fluff, sharing real habits and practical solutions for rewiring those old patterns. Here's just a taste of what you'll hear in this episode: Why do creatives (and business owners) fall into the “chameleon” trap - and how can it hurt you in the long run? What's the difference between adapting for clients' happiness and losing sight of your own goals? How does perfectionism sneak in, making it nearly impossible to finish or share your work? Why saying “no” (and picking a specialty) leads to more freedom, better results, and happier clients? What simple mindset shifts can pull you out of comparison mode so you can finally trust your expertise? If you've ever hesitated to market yourself or struggled to set real boundaries, this episode will help you see things differently - and get you excited about showing up as YOU. Listen in for honest stories, practical insights, and a big confidence boost to help you break the people-pleaser pattern for good. Curious? Pop on your headphones and join us for this lively, honest conversation! About our guest: With a 20-year career in the dynamic arena of branding and design, Michele Kasl has an unparalleled ability to blend creativity with strategic insight. Her vast design and creative direction expertise includes web design and development, UI and UX design, AI tools, branding, print design, copywriting and illustration. She has been at the forefront of shaping identities across diverse industries, showcasing a deep understanding of the delicate balance between aesthetics and functionality. Michele is a Creative Suite master, innovative problem-solver, and is passionate about all things creative— specifically the power of telling a brand's unique story through compelling copy and attention-grabbing visuals. Today, she helps business consultants and service-based pros drop the people-pleasing act and build brands that feel like home. Her work combines strategy, storytelling, and standout design, with just enough edge to cut through the noise. Michele's superpower isn't just beautiful websites — it's helping clients OWN their voice, their value, and their vision. Connect with Michel: Business name & website link Premier Designs https://premierdesignsonline.com Monday Mantra (newsletter): https://mymondaymantra.com LlinkedIn: https://www.linkedin.com/in/michelekasl/ Youtube Channel: https://www.youtube.com/@pdupdate .....…….. Pricing Assessment Chat with Jessica Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what's “too much”? Book a 20-minute Pricing Assessment Chat to get my help analysing your offers. By the end you'll: ✅ Find out if your price is too low or too high ✅ See if you're missing hidden profit opportunities ✅ Feel confident your offer is priced in alignment with your goals 7 spots ONLY - first come, first served. BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess ................................................. Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She's The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

What if crypto's brutal UX wasn't a flaw but a feature… for machines? In this episode, Bitcoin OG Erik Voorhees joins us to reveal why crypto wasn't built for people; it was built for AI. From launching ShapeShift to building Venice AI, Voorhees has seen every major cycle. But today, he lays out a thesis few are talking about: that AI will adopt crypto faster than humans ever could, and privacy isn't just a human right, it's a machine necessity.~~~~~

Andy Pernsteiner is the Field CTO at VAST Data, working on large-scale AI infrastructure, serverless compute near data, and the rollout of VAST's AI Operating System.The GPU Uptime Battle // MLOps Podcast #346 with Andy Pernsteiner, Field CTO of VAST Data.Huge thanks to VAST Data for supporting this episode!Join the Community: https://go.mlops.community/YTJoinInGet the newsletter: https://go.mlops.community/YTNewsletter// AbstractMost AI projects don't fail because of bad models; they fail because of bad data plumbing. Andy Pernsteiner joins the podcast to talk about what it actually takes to build production-grade AI systems that aren't held together by brittle ETL scripts and data copies. He unpacks why unifying data - rather than moving it - is key to real-time, secure inference, and how event-driven, Kubernetes-native pipelines are reshaping the way developers build AI applications. It's a conversation about cutting out the complexity, keeping data live, and building systems smart enough to keep up with your models. // BioAndy is the Field Chief Technology Officer at VAST, helping customers build, deploy, and scale some of the world's largest and most demanding computing environments.Andy has spent the past 15 years focused on supporting and building large-scale, high-performance data platform solutions. From humble beginnings as an escalations engineer at pre-IPO Isilon, to leading a team of technical Ninjas at MapR, he's consistently been in the frontlines solving some of the toughest challenges that customers face when implementing Big Data Analytics and next-generation AI solutions.// Related LinksWebsite: www.vastdata.comhttps://www.youtube.com/watch?v=HYIEgFyHaxkhttps://www.youtube.com/watch?v=RyDHIMniLro The Mom Test by Rob Fitzpatrick: https://www.momtestbook.com/~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our Slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Andy on LinkedIn: /andypernsteinerTimestamps:[00:00] Prototype to production gap[00:21] AI expectations vs reality[03:00] Prototype vs production costs[07:47] Technical debt awareness[10:13] The Mom Test[15:40] Chaos engineering[22:25] Data messiness reflection[26:50] Small data value[30:53] Platform engineer mindset shift[34:26] Gradient description comparison[38:12] Empathy in MLOps[45:48] Empathy in Engineering[51:04] GPU clusters rolling updates[1:03:14] Checkpointing strategy comparison[1:09:44] Predictive vs Generative AI[1:17:51] On Growth, Community, and New Directions[1:24:21] UX of agents[1:32:05] Wrap up

In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use agentic AI to unlock the most value possible. We cover what the right circumstances are for agentic AI to add value, how brands can ensure AI agents are controlled and some examples of brands using them well. External resources:Data Agents website - CLICK HERE10 Agentic Use Cases That Actually Deliver - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sick Man's Blues by Eric Crosby. CLICK HERE

Building B2B analytics and AI tools that people will actually pay for and use is hard. The reality is, your product won't deliver ROI if no one's using it. That's why first principles thinking says you have to solve the usage problem first. In this episode, I'll explain why the key to user adoption is designing with the flow of work—building your solution around the natural workflows of your users to minimize the behavior changes you're asking them to make. When users clearly see the value in your product, it becomes easier to sell and removes many product-related blockers along the way. We'll explore how product design impacts sales, the difference between buyers and users in enterprise contexts, and why challenging the “data/AI-first” mindset is essential. I'll also share practical ways to align features with user needs, reduce friction, and drive long-term adoption and impact. If you're ready to move beyond the dashboard and start building products that truly fit the way people work, this episode is for you.   Highlights/Skip to:  The core argument: why solving for user adoption first helps demonstrate ROI and facilitate sales in B2B analytics and AI products  (1:34) How showing the value to actual end users—not just buyers—makes it easier to sell your product (2:33) Why designing for outcomes instead of outputs (dashboards, etc) leads to better adoption and long-term product value (8:16) How to “see” beyond users' surface-level feature requests and solutions so you can solve for the actual, unspoken need—leading to an indispensable product (10:23) Reframing feature requests as design-actionable problems (12:07)  Solving for unspoken needs vs. customer-requested features and functions (15:51) Why “disruption” is the wrong approach for product development (21:19)   Quotes:  “Customers' tolerance for poorly designed B2B software has decreased significantly over the last decade. People now expect enterprise tools to function as smoothly and intuitively as the consumer apps they use every day.  Clunky software that slows down workflows is no longer acceptable, regardless of the data it provides. If your product frustrates users or requires extra effort to achieve results, adoption will suffer. Even the most powerful AI or analytics engine cannot compensate for a confusing or poorly structured interface. Enterprises now demand experiences that are seamless, efficient, and aligned with real workflows.    This shift means that product design is no longer a secondary consideration; it is critical to commercial success.  Founders and product leaders must prioritize usability, clarity, and delight in every interaction. Software that is difficult to use increases the risk of churn, lengthens sales cycles, and diminishes perceived value. Products must anticipate user needs and deliver solutions that integrate naturally into existing workflows.  The companies that succeed are the ones that treat user experience as a strategic differentiator. Ignoring this trend creates friction, frustration, and missed opportunities for adoption and revenue growth. Design quality is now inseparable from product value and market competitiveness.  The message is clear: if you want your product to be adopted, retain customers, and win in the market, UX must be central to your strategy.” —   “No user really wants to ‘check a dashboard' or use a feature for its own sake. Dashboards, charts, and tables are outputs, not solutions. What users care about is completing their tasks, solving their problems, and achieving meaningful results.  Designing around workflows rather than features ensures your product is indispensable. A workflow-first approach maps your solution to the actual tasks users perform in the real world.  When we understand the jobs users need to accomplish, we can build products that deliver real value and remove friction. Focusing solely on features or data can create bloated products that users ignore or struggle to use.  Outputs are meaningless if they do not fit into the context of a user's work. The key is to translate user needs into actionable workflows and design every element to support those flows.  This approach reduces cognitive load, improves adoption, and ensures the product's ROI is realized. It also allows you to anticipate challenges and design solutions that make workflows smoother, faster, and more efficient.  By centering design on actual tasks rather than arbitrary metrics, your product becomes a tool users can't imagine living without. Workflow-focused design directly ties to measurable outcomes for both end users and buyers. It shifts the conversation from features to value, making adoption, satisfaction, and revenue more predictable.” — “Just because a product is built with AI or powerful data capabilities doesn't mean anyone will adopt it. Long-term value comes from designing solutions that users cannot live without. It's about creating experiences that take people from frustration to satisfaction to delight.  Products must fit into users' natural workflows and improve their performance, efficiency, and outcomes. Buyers' perceived ROI is closely tied to meaningful adoption by end users. If users struggle, churn rises, and financial impact is diminished, regardless of technical sophistication.  Designing for delight ensures that the product becomes a positive force in the user's daily work. It strengthens engagement, reduces friction, and builds customer loyalty.  High-quality UX allows the product to demonstrate value automatically, without constant explanations or hand-holding. Delightful experiences encourage advocacy, referrals, and easier future sales.  The real power of design lies in aligning technical capabilities with human behavior and workflow.  When done correctly, this approach transforms a tool into an indispensable part of the user's job and a demonstrable asset for the business.  Focusing on usability, satisfaction, and delight creates long-term adoption and retention, which is the ultimate measure of product success.” — “Your product should enter the user's work stream like a raft on a river, moving in the same direction as their workflow. Users should not have to fight the current or stop their flow to use your tool.  Introducing friction or requiring users to change their behavior increases risk, even if the product delivers ROI. The more naturally your product aligns with existing workflows, the easier it is to adopt and the more likely it is to be retained.  Products that feel intuitive and effortless become indispensable, reducing conversations about usability during demos. By matching the flow of work, your solution improves satisfaction, accelerates adoption, and enhances perceived value.  Disrupting workflows without careful observation can create new problems, frustrate users, and slow down sales. The goal is to move users from frustration to satisfaction to delight, all while achieving the intended outcomes.  Designing with the flow of work ensures that every feature, interface element, and interaction fits seamlessly into the tasks users already perform. It allows users to focus on value instead of figuring out how to use the product.  This alignment is key to unlocking adoption, retaining customers, and building long-term loyalty.  Products that resist the natural workflow may demonstrate ROI on paper but fail in practice due to friction and low engagement.  Success requires designing a product that supports the user's journey downstream without interruption or extra effort.  When you achieve this, adoption becomes easier, sales conversations smoother, and long-term retention higher.” —

In this episode, Sarah sits down with Phoenix, a Career Strategy Lab (CSL) member who shares what it's like to be in the middle of their UX job search transformation.Phoenix opens up about the identity crisis that came from trying to be what companies wanted and how shifting toward a product-thinking approach—treating their career like a system—led to clarity, confidence, and traction. This is a must-listen for any UX or product professional feeling stuck, unfocused, or uncertain about how to move forward in today's job market.You'll hear Phoenix share the exact moment things started to click, the biggest mindset shifts since joining CSL, and how things like a simple resume rewrite not only clarified their value—but also unlocked a potential $20K salary bump.Whether you're pivoting into UX, climbing toward leadership, or simply tired of second-guessing yourself, Phoenix's story will help you see what's possible when you stop trying to be someone you're not and start owning what you bring to the table.What You'll Learn in This Episode:✔️ How Phoenix went from feeling irrelevant to in control of their UX career✔️ Why “conforming” to what employers want actually backfires—and what to do instead✔️ The power of the compass statement and how it transforms resumes, portfolios, and interviews✔️ How systems thinking applies to both UX and job search strategy✔️ The emotional journey of building a personal brand that reflects your true strengths✔️ Why clarity is more powerful than pep talks when it comes to confidenceTimestamps:00:00 Introduction to Career Strategy Lab00:38 Episode Overview and Open House Context01:22 Q&A with Phoenix: UX Job Search Insights03:59 Phoenix's Journey: From Uncertainty to Clarity07:33 The Power of a Strong Resume and Compass Statement20:04 Emotional Impact and Personal Growth24:19 Advice for Job Seekers and Final Thoughts

Episode web page: https://bit.ly/49xoJWL ----------------------- Episode summary: What does it really mean for marketing to be "effective" in today's complex, data-rich environment? In this episode of Insights Unlocked, Sorin Patilinet—PepsiCo's Global Marketing Insights leader and author of Marketing Effectiveness—joins UserTesting CMO Johann Wrede for a deep dive into how marketers can shift from tactical fixes to strategic, system-wide thinking. Sorin unpacks the concept of marketing as a system, not just a set of disconnected tactics, and explains how AI and automation can enhance—not replace—human decision-making. From defining what effectiveness actually means within your organization to embracing consistency and simplifying the martech stack, this conversation is full of actionable insights for marketing leaders navigating change. Key themes and topics: Why marketing effectiveness must go beyond ad performance metrics Applying engineering-based systems thinking to brand strategy The evolving role of AI in enhancing marketing decision-making How to define "effectiveness" for your organization—and stick to it The power of creative effectiveness and the compounding impact of consistency Why marketers need to focus more on understanding customers than chasing channels Practical advice for internal stakeholder alignment and building a culture of insights Balancing innovation with simplification in a cluttered martech world Resources & Links: Sorin Patilinet on LinkedIn (https://www.linkedin.com/in/patilinet/) Sorin's book Marketing Effectiveness (https://marketing-effectiveness.com/) UserTesting's Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast About the show: Insights Unlocked is the go-to podcast for marketing, UX, product, and CX leaders. Each week, we feature candid conversations with the builders and thinkers behind today's most impactful customer experiences. Brought to you by UserTesting (https://usertesting.com/podcast)

Wallets are where the value is, where users transact, and where we can link intent and action. So why is everyone sleeping on Web3 wallets?Following a 'charmed' panel performance at Zebu Live, Mo and I reconnect to take you through the opportunities and challenges of engaging customers through Web3 wallets, and what's possible for brand and chains todayIn this show we cover:- Mo's diverse history in Web2 and what brought him to Web3- The current state of Web3 wallets and wallet UX- How 'easy' it is to track and target Web3 wallet users- Opportunities and implications for brands and marketeers- Privacy considerations for on-chain data trails

Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube series “OOUX: We Did It Again.” In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with intentional choices in shapes, labels, and attributes—keeps designs clear and resilient.LINKS:Allie Ofisher https://www.allieofisher.com/• Connect with Allie Ofisher on LinkedIn https://www.linkedin.com/in/allieofisher• OOUX We did it Again https://www.youtube.com/@OOUXwediditagainContinue the conversation on the OOUX Forum!

Banks dramatically underestimate how their customers share financial data, and most of it happens through insecure screen scraping that creates fraud vulnerabilities and slows performance. Shane McWilliams, Head of Retail Digital Banking at FIS, breaks down the three critical challenges separating thriving institutions from those being left behind: serving small and medium businesses as a central financial hub, enabling secure data sharing through APIs, and moving beyond product-centric thinking to build sticky customer relationships. McWilliams reveals that when he asks bank executives to guess what percentage of their customers are sharing data with third parties, "they're not even close" to reality. He explains how modern SMBs expect their banks to integrate everything from cash flow monitoring to accounting systems, why personalization needs to go beyond UX optimization, and how banks that orient around customer needs rather than products will win in today's competitive environment.

Barry Pollard from the Chrome devrel team joins PodRocket to discuss the speculation rules API, a new browser feature designed to improve web performance through prefetch and pre-render techniques. Barry breaks down the history of speculative loading, contrasts SPA vs MPA behavior, and explains the nuances of hover prefetching, conservative prefetch, and the powerful new pre-render until script mode. Learn how Shopify and WordPress are adopting the API, what telemetry from Chrome Status reveals, and what developers need to know about potential pitfalls, caching behavior, and how the API is becoming a standard for static sites and e-commerce performance. Links Website: https://www.tunetheweb.com X: https://x.com/tunetheweb LinkedIn: https://www.linkedin.com/in/tunetheweb Github: https://github.com/tunetheweb Bluesky: https://bsky.app/profile/tunetheweb.com Resources Perfnow: https://perfnow.nl/speakers.html#barry We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Check out our newsletter (https://blog.logrocket.com/the-replay-newsletter/)! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Chapters

What can slicing a watermelon teach us about design? Turns out… quite a lot. This week, I chat with Vitaly Friedman, founder of Smashing Magazine, to explore curiosity, inefficiency, and why the best designers obsess over process, not perfection.What if your next design breakthrough came not from a book or a course, but from learning to slice a watermelon?Vitaly Friedman has spent decades shaping how designers think about the web. But in this conversation, we go beyond pixels and patterns to talk about something much more profound: how curiosity itself becomes a design tool. From choosing the perfect watermelon to mastering the art of ironing, Vitaly reveals how everyday obsessions can teach us how to think, learn, and design better.We explore how designers can reclaim joy and curiosity in their work, especially in environments where efficiency and productivity often come at the expense of creativity. Vitaly's take? It's not about finding the perfect way to do something—it's about exploring many ways and discovering meaning in the process.From grilled watermelons to enterprise UX, we connect the dots between experimentation, self-learning, and the messy human side of design.If you've ever felt stuck chasing “best practices” or trying to find the “right” answer, this episode will remind you that sometimes, the most valuable thing you can do is play.Topics:• 03:39 – The Watermelon Metaphor• 05:37 – Choosing the Perfect Watermelon• 09:19 – Cutting Techniques and Presentation• 13:34 – Grilling Watermelon and Culinary Creativity• 14:28 – Learning and Self-Education• 15:13 – The Journey of Exploration• 18:28 – Imposter Syndrome and Asking for Help• 22:00 – Humanizing Executives and Stakeholders• 22:48 – The Importance of Curiosity• 25:34 – Ironing and Finding Zen• 30:01 – The Role of Enjoyment in Learning• 31:35 – Procrastination and Productivity• 33:46 – Procrastination and Focus• 34:48 – Memorable Conference Experience• 37:08 – Finding Joy in Enterprise UX Design• 38:50 – Challenges in Enterprise Projects• 41:35 – Building Trust and Team Culture• 50:50 – Balancing Exploration and DeliveryHelpful Links:• Connect with Vitaly on LinkedIn• Smashing Magazine• Design Patterns For AI Interfaces—Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠Get a FREE audiobook AND support the show⁠• ⁠Support the show on Patreon⁠• ⁠Check out show transcripts⁠• ⁠Check out our website⁠• ⁠Subscribe on Apple Podcasts⁠• ⁠Subscribe on Spotify⁠• ⁠Subscribe on YouTube⁠• ⁠Subscribe on Stitcher

Sponsored by Auth0 for Startups → 1-year free https://auth0.com/startups/vip Auth0 is an adaptable authentication and authorization platform that helps you secure your apps and AI agents. It delivers convenience, privacy, and security so you can focus on building a great UX. FOUNDER PROFILE:Oliver Keh, Founder of Gleamhttps://www.linkedin.com/in/oliver-keh COMPANY: https://joingleam.com/Gleam automatically extracts data from any source, intelligently validates it against protocol, eliminates queries before they occur, and instantly populates your EDC—accelerating database lock and shortening trial timelines. 

This episode mixes a few personal updates — balancing work, creativity, and life — with the top three AI trends every designer should know about this season:Vibe-Coding Goes Mainstream: How design teams are using emotional prototyping and AI-generated “vibes” to test concepts and shape user experiences faster than ever.AI Design Ecosystems: Adobe and Canva are reinventing what design software means — merging creativity, speed, and automation into intelligent creative platforms.The Rise of AI Browsers: With tools like OpenAI's Atlas, browsing becomes conversational — and UX designers must start designing for both humans and AI agents.You'll walk away with fresh insights on how these changes are redefining creativity, how to stay ahead as a designer, and why human-centered thinking matters more than ever.Because the future of UX isn't about AI replacing us — it's about designers who know how to think with it.

Shantay, we all stay, when Connie Chen joins us to talk about her love of drag and drag queens. She describes how drag culture became a lifeline for her when she was struggling to adjust to life in California, and how a week-long stay in the hospital watching RuPaul's Drag Race provided hope and laughter. Connie talks about her journey from watching the show to attending drag events and finding an unexpectedly welcoming and positive community, discusses the artistry of drag performance, and explores the significance of drag names as expressions of personal identity and creativity. She also reflects on how drag culture has boosted her confidence, helped her embrace vulnerability, and taught her not to care about others' judgments.Guest BioConnie Chen (she/her) is an accomplished UX designer and mentor with over 10 years of experience. Starting her career as a graphic designer in Boston, she later transitioned to UX design in California, where she contributed to companies such as Ancestry, Apple, and Dell EMC. After a transformative two-year sabbatical, she now works as a UX Designer at Disney on the Enterprise Design team, where she supports tools and platforms for Disney's global supply chain and distribution processes for films and TV shows worldwide.LinksConnie's website: https://conniechen.design/Connie on Bluesky: https://bsky.app/profile/conniechiiiwa.bsky.socialConnie on LinkedIn: https://www.linkedin.com/in/conniewzchen/CreditsCover design by Raquel Breternitz.

Episode Title: What Digital Shifts for Small B2B Teams Make the Biggest Impact?Host: Donna Peterson, World InnovatorsGuest: Josh Blankenship | OuterBoxEpisode Length: 41 min 41 secEpisode Overview:When sales and marketing aren't aligned, it drags out an already long B2B sales process. But when small teams connect those dots, and use AI intelligently, the results are transformational.In this episode, Donna Peterson sits down with Josh Blankenship of OuterBox to talk about:Aligning sales & marketing without a big budgetSimple digital shifts that make a measurable impactPractical, trustworthy ways to use AI in B2BHow small B2B teams can compete with larger brandsIf you lead a small marketing or sales team, this episode will show you how to simplify your digital strategy, strengthen relationships, and grow smarter, not just bigger.Timestamps:00:00 – Intro: Why sales & marketing alignment still matters03:20 – The real cost of working in silos06:45 – Practical ways to get sales & marketing on the same page12:30 – How leaders can create shared goals and teamwork18:15 – AI in B2B: Staying personal while moving fast24:00 – Using MQL & SQL metrics for smarter decision-making30:40 – Website changes that increase qualified B2B leads36:00 – AI agents, lead scoring, and scaling smart40:00 – Final thoughts: Trust, teamwork & small shifts with big resultsKey Takeaways:Sales + Marketing = Growth: Bring both departments together with one shared goal.Define quality: Use MQL and SQL scoring to measure what really works.Website wins: Make contact easy and de-risk the process for prospects.AI as a coach, not a replacement: Use AI for feedback and consistency, not mindless automation.Focus beats flash: Small B2B teams can compete by staying focused on clarity and authentic communication.Josh's Bio:Josh Blankenship is Director of Business Development at OuterBox and a recognized voice on aligning sales and marketing and using practical AI where it fits. He has helped hundreds of B2B and industrial organizations grow, diversify, and scale by differentiating digitally and integrating strategies across channels, including Technical SEO, content, paid media, email automation, UX, attribution, and tight sales and marketing alignment.  Contact:Josh Blankenshipjblankenship@outerbox.comwww.Outerbox.comResources MentionedThe 4 Disciplines of Execution by Chris McChesney & Sean Covey *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

What if the secret to scaling your brand wasn't your ads, but the speed of your design process? In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today's fastest-growing supplement and apparel companies) win not by spending more, but by testing faster, designing smarter, and iterating relentlessly. Nik walks through the five essential questions every page must answer: “What is it?”, “Why does it exist?”, “How will it benefit me?”, “How fast do I get it?”, “Why should I trust this brand?” He also shares the lessons he learned building Sharma Brands, why most designers fail at conversion design, and how speed in testing, feedback loops, and UX clarity can turn a good brand into a category leader. If you're a marketer, founder, or designer trying to figure out how to make your website sell instead of just looking pretty, this is your guide. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 15 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Caroline Gilbert — Director of Content & Editorial at Angi — joins Ross Hudgens to explore how one of the largest home-services brands is using AI to scale, transform, and optimize content operations. They discuss how Caroline's team doubled Angi's content library to 12,000+ articles, how AI helps maintain top-funnel visibility amid shifting search behaviors, and the nuanced balance between human expertise and generative automation. Caroline breaks down the three pillars of Angi's AI framework — generation, transformation, and operations — and how they've automated everything from brief creation to CMS ingestion while keeping a strong editorial voice. Plus: lessons learned from early AI missteps, real examples of disclosure testing, and how AI is reshaping both content creation and search behavior itself. Show Notes 0:08 – From cost guides to “everything home”: expanding Angi's library 1:00 – Moving up-funnel: education, troubleshooting, light DIY, and when to hire 2:14 – Top-funnel ROI drops as AI overviews change search behavior 2:56 – Why Angi adopts gen-AI: maintain helpful content without heavy human lift 3:27 – Staying visible where intent is early but brand value matters 4:45 – Content becomes commodity: deciding where humans add unique value 5:55 – Evergreen “how-to” steps vs. human nuance (risks, gotchas, pro POV) 7:18 – How AI is used: full refreshes, component injections, data-driven sizing 9:01 – The real trade-off: human time vs. technology time 9:26 – Scale context: 5k → 12k pages (growth mostly human-led) 9:41 – Three pillars: generation, transformation, operations 10:38 – Ops wins: briefs, automated edits/QA, CMS ingestion, minutes → hours 12:21 – Designers focus on UX polish when ingestion is 98% done 12:58 – Where AI struggled: risky DIY (HVAC/roofing), brand POV, nuance 15:02 – Licensing content is messy (state/county rules): tighter human review 17:19 – Design: generate/transform/streamline + “vibe coding” prototypes 20:18 – Pilot first: small cohorts, guardrails, measure engagement/conversions 21:22 – Disclosure tests: placement/tone matter; users split ~50/50 on trust 25:53 – “Tools, time, or talent”: when to push pro hire messaging 27:39 – Differentiators: pro interviews + Angi's original homeowner cost data 28:07 – AI helps editors analyze like analysts; humans shape the story 29:19 – Looking ahead: AI shifting search from answers to utilities/experiences Show Links Caroline Gilbert on LinkedIn: https://www.linkedin.com/in/caroline-gilbert-41463518/ Angi: https://www.angi.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales-Paid search today (rising CPCs) and what's next for social/TikTok search-Practical AI workflows: brand-tuned GPTs, faster content ops, better insightsIf you're a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.Chapters: 00:00 Intro 01:05 Jason's path & why builders need better data 03:00 The Digital Marketing Ladder 06:10 Websites & assets: the #1 ROI lever 09:10 AI search and “bot-to-bot” readiness 12:20 From SEO to AIO: content that ranks in AI 20:05 Validating the AI recommendation: trust pages that matter 24:00 Visuals that feed AI (not just look pretty) 26:00 Measuring ROI with CRM + attribution 28:30 AI tools/workflows Jason recommends 31:00 What's next: TikTok search & beyond 33:00 One thing overwhelmed teams should do now 34:30 Where to find Jason

As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could directly shape how we run qualitative and quantitative projects.  In this episode of Conversations for Research Rockstars, Kathryn Korostoff interviewed Howard Fienberg, Senior VP Advocacy at the Insights Association, about two regulatory shifts that could impact researchers. Kathryn and Howard also discuss how these regulations could create meaningful cost savings and workflow improvements for researchers in both qual and quant settings. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook | LinkedIn | 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com 

In the 213th BlockTalks we speak with Vik Sharma, cofounder and CEO of Cake Labs, who talks about UX and privacy implications of web3 wallets.Links:https://x.com/vikrantnychttps://x.com/cakehttps://x.com/cakewallethttps://cakelabs.com/https://cakewallet.com/https://www.linkedin.com/in/vikrant-s-1b975072/. Redes sociais / comms.. https://blockdropspodcast.xyz/.. https://blockdrops.substack.com .. Instagram.com/blockdropspodcast.. Twitter.com/blockdropspod.. Blockdrops.lens .. https://warpcast.com/mauriciomagaldi.. youtube.com/@BlockDropsPodcast.. Meu conteúdo em inglês twitter.com/0xmauricio.. Newsletter do linkedin  https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7056680685142454272.. blockdropspodcast@gmail.com

Several weeks ago, Paul dissected the good and the bad of Artificial Intelligence (AI) from the tech side on Spirit Gym with tech consultant/UX researcher Rachel Miles.A huge question remained unanswered after that conversation: How do we retain our humanity amid the avalanche of AI tech?Venture capitalist, entrepreneur and first-time author Jeff Burninhgam embraces the answer to that very question in his book, The Last Book Written by a Human: Becoming Wise in the Age of AI.Jeff explains why the presence of AI is an important reminder to embrace our humanity and how the beauty in life is not trying to achieve perfection but to relish in its messiness and imperfection this week on Spirit Gym.Read the first chapter of Jeff's book on his website. Learn more about Jeff on social media via Facebook, Instagram, LinkedIn, Twitter/X, TikTok and Substack.Timestamps8:01 From traveling the Ganges River to running for governor in Utah.19:07 One blessing in disguise with AI: Reminding us of our humanity.23:04 Disruption, reflection, transformation and evolution.29:46 AI as a human crucible.36:12 “No amount of education saves anyone from the Hero's Journey.”45:00 In the presence of AI, we will need to learn how to fight to stay in human relationships.51:51 “As our machines become more intelligent, our work as humans is to become wiser.”1:04:52 The beauty of life is in the mess, the work and the process.1:12:45 “We are human beings, not human doings.”1:27:15 The origin of most existential pain in our lives.1:35:48 Emptiness.1:43:39 Social media: The baby AI.ResourcesThe Silicon SlopesPaul's Living 4D podcast on Lucifer-Christ-AhrimanFind more resources for this episode on our website.Music Credit: Meet Your Heroes (444Hz), Composed, mixed, mastered and produced by Michael RB Schwartz of Brave Bear MusicThanks to our awesome sponsors:PaleovalleyBIOptimizers US and BIOptimizers UK PAUL15Organifi CHEK20Wild PasturesKorrect SPIRITGYMPique LifeCHEK InstituteCHEK Academy We may earn commissions from qualifying purchases using affiliate links.

This week, we chat with Des Traynor! Des is the Co-founder and Chief Strategy Officer of Intercom, the company behind Fin.ai, and he also sits on Intercom's board of directors. Over the years, Des has led teams across Product, Marketing, Customer Support, and Content, playing a key role in shaping Intercom into one of the most influential customer communication platforms in the world. Today, he oversees Intercom's R&D team, based in Dublin and London.Before founding Intercom, Des was a UX consultant, a university lecturer in computer science, and a Ph.D. researcher focused on improving computer science education. He also previously co-founded Exceptional, a software company acquired by Rackspace.Beyond his work at Intercom, Des is an author, speaker, and angel investor, sharing insights on startups, product strategy, and scaling companies through books, podcasts, and conferences. He's also an investor in some of the most notable startups of our time — including Miro, Stripe, Notion, and Hopin.✨ This episode is presented by Brex.Brex: brex.com/trailblazerspodThis episode is supported by RocketReach, Gusto, OpenPhone & Athena.RocketReach: rocketreach.co/trailblazersGusto: gusto.com/trailblazersQuo: Quo.com/trailblazersAthena: athenago.me/Erica-WengerFollow Us!Des Traynor: @destraynorFin AI: fin.ai@thetrailblazerspod: Instagram, YouTube, TikTokErica Wenger: @erica_wenger

Sponsored by Auth0 for Startups → 1-year free https://auth0.com/startups/vip Auth0 is an adaptable authentication and authorization platform that helps you secure your apps and AI agents. It delivers convenience, privacy, and security so you can focus on building a great UX. FOUNDER PROFILE:Andrew Yates, Founder of Dropbox, Promoted.aihttps://www.linkedin.com/in/andrew-yates-0217a985

This week features a talk from a recent conference that has (apparently) been stricken from the organizer's records. Is it because of something Darren said wrong? Nope. It's because of people who refuse to embrace what's right. Ready for some hard truths? Check out UX Domain Knowledge: The Journey, Importance, and Value Proposition!REMINDER: Video is available for this episode via select resources. #ux#podcasts#cxofmradio#cxofm#realuxtalk#worldofux#worldouxBookmark the new World of UX website at https://www.worldoux.com. Visit the UX Uncensored blog at https://uxuncensored.medium.com. Get your specialized UX merchandise at https://www.kaizentees.com.

In this special episode of The Kula Ring, co-hosts Carman Pirie and Jeff White flip the script as Carman interviews Jeff about his UX and accessibility POVs inspired by the 2025 Industrial Buyer Pulse research. They explore how industrial websites must evolve to support self-serve quoting, mobile accessibility, and B2B e-commerce experiences that foster trust. Jeff discusses how integrating functionality, maintaining design consistency, and honouring complexity can transform manufacturing sites into powerful sales tools. You can find the full report here

Marisa brings 15+ years of UX design experience to Amazon, where she helps shoppers leverage Prime benefits across thousands of sites. She co-chairs the Luxury Education Foundation's Alumni Executive Council, supporting 1,500 Columbia Business School and Parsons alumni. She holds an MFA from Parsons, won the 2013 Nokia Design Challenge, completed a fellowship at Nokia's London Design Studio, and created interactive Hermès experiences featured in Forbes and Women's Wear Daily.Advika Aggarwal chats with Marisa about her design journey from winning a global Nokia competition to pioneering UX at Tory Burch and Amazon. She reveals how curiosity, user research, and embracing AI have shaped her path across startups and Big Tech.

In our latest episode, Robby and Tim talk with Will McGugan, creator of the Rich and Textual open source projects and founder of Textualize and Toad (not yet released), about the challenges of turning beloved open-source projects into real businesses. Despite Rich and Textual's huge adoption in the Python community, he says he waited too long to monetize, focused too much on technical perfection, and tried to build infrastructure before a killer product. He also burned himself out and wishes he had simplified and hired earlier.McGugan believes the terminal is a neglected but essential interface, prized for speed and flow. Rich and Textual modernized terminal output, but monetizing open-core dev tools proved difficult. His new project, Toad, aims to be a universal AI front-end for the terminal - open-source, protocol-driven, and able to plug into different agent back ends like Claude and others. The goal: seamless workflows and modern UX in the environment developers already live in.Big takeaways: monetize early, ship a killer app sooner, don't overcomplicate structure, and avoid grinding yourself into the ground.

Nick Cawthon strongly advocates for organizations to take a deliberate, structured approach when adopting AI—especially within UX and product design teams. He warns against the pitfalls of simply providing sophisticated tools without proper onboarding or contextual support. Without collaborative training, mentorship, and transparent change management, teams can become frustrated and fail to realize the true value that AI can bring to their workflows. It's not enough to enable access to AI; real progress happens only when organizations create the infrastructure for learning, experimentation, and the normalization of using new technologies as a collective effort. Central to Nick's philosophy is the need for tailored training—models should be developed with context-specific workflows and guided error analysis so that generative tools quickly learn and adapt to the nuances of each organization. This customization ensures that AI delivers meaningful efficiency gains instead of becoming another source of friction. Nick believes that empowering individuals in this way, rather than forcing blind reliance on out-of-the-box automation, is the key to sustainable digital transformation and organizational resilience. To help UX and product design teams navigate this shift, Nick has developed a specialized AI adoption readiness assessment that identifies strengths and areas for growth. He invites organizations and individuals to ensure their teams are fully prepared for the future by using their assessment tool. Take the survey and discover actionable insights and a clear path to upskill, adapt, and lead in a rapidly changing digital era. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think you're great at what you do but still not landing interviews? You might be stuck in Invisible Genius Mode—and it's costing you opportunities.In this episode, Sarah introduces the second major UX job search roadblock in her diagnostic series: Invisible Genius Mode. It's the frustrating space where you know you're qualified—and so do your colleagues—but your resume, portfolio, and LinkedIn aren't making it clear to hiring teams.Sarah walks through 4 key symptoms of Invisible Genius Mode, explains why it's a marketing problem (not a skills problem), and gives you a simple framework to reposition yourself as an in-demand candidate.This is Part 2 of a 3-part series on diagnosing your UX job search struggles.What You'll Learn in This Episode:✔️ The 4 signs you're stuck in Invisible Genius Mode✔️ Why strong skills don't matter if your materials don't communicate them✔️ How to use Sarah's “Product of You” philosophy to stand out✔️ Why your resume, portfolio, and LinkedIn must all tell the same story✔️ What to change if you keep hearing “you're a perfect fit” but still don't get hiredRelated Episodes:145: [Part 1/3: Diagnose Your UX Job Search] Escaping UX Career Identity Fog & Why Your Identity Is Your SuperpowerTimestamps:00:00 Introduction to UX Job Search Series00:48 The Product of You Philosophy06:01 Understanding Invisible Genius08:10 Symptoms of Invisible Genius10:37 Overcoming Invisible Genius14:59 Conclusion and Next Steps17:06 Final Thoughts and Resources17:47 Special Message for Struggling Job Seekers

Episode web page: https://bit.ly/4qwkj8C ----------------------- Episode summary: In this eye-opening episode of Insights Unlocked, host Mike Mace chats with Surojit Chatterjee—former Chief Product Officer at Coinbase and current founder and CEO of Ema—about the sweeping changes generative AI is bringing to the workplace. Surojit unpacks his vision of “AI employees”—intelligent agents that can handle complex workflows, adapt to company-specific processes, and act as true collaborators rather than just tools. Drawing on his leadership at Google, Coinbase, and now Ema, he explains why organizations must stop retrofitting AI into outdated workflows and instead embrace an “AI + human” model of work. From transforming enterprise functions like HR, finance, and customer support to challenging legacy software models, this conversation delivers sharp insights for leaders navigating the shift to AI-driven operations. Surojit also shares advice for companies just starting their AI journey, including the importance of experimentation, transparency, and reskilling teams. What you'll learn in this episode: Why the next generation of software must adapt to the enterprise—not the other way around How AI can eliminate mundane tasks and unlock more meaningful human work What legacy tech companies risk if they don't embrace a new AI-first paradigm The role of customer empathy and rapid experimentation in building Transformative AI products How to lead an “AI + human” business transformation, function by function Why trust and transparency are key to successfully integrating AI into your team Resources & Links: Surojit Chatterjee on LinkedIn (https://www.linkedin.com/in/surojitchatterjee/) Ema website (https://www.ema.co/) UserTesting's Mike Mace on LinkedIn (https://www.linkedin.com/in/mikemace/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast About the show: Insights Unlocked is the go-to podcast for marketing, UX, product, and CX leaders. Each week, we feature candid conversations with the builders and thinkers behind today's most impactful customer experiences. Brought to you by UserTesting.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How would you go about making acquisitions to accelerate your growth? Would you buy for revenue, culture fit, or client roster? Would you be willing to fire big clients that are holding your agency back? Most agency owners chase growth by saying "yes" to everything, from new services, new clients, and every new opportunity. Today's featured guest built one of the fastest-growing mobile and digital agencies in the world by narrow focusing, firing bad-fit clients, and mastering the art of strategic acquisitions. Today he'll unpack how his agency evolved from a small mobile startup in Tel Aviv to a global digital powerhouse working with brands like Google, Uber, Samsung, and Microsoft. Gilad Bechar is the CEO and founder of Moburst, a mobile-first marketing and digital transformation agency with offices in Tel Aviv, New York, and San Francisco. Since 2013, Moburst has helped startups and Fortune 500s alike scale their reach through creative, data-driven, and tech-forward strategies. Under Gilad's leadership, the agency has raised capital, acquired multiple specialized firms, and built proprietary technology that keeps them ahead of the curve in AI, mobile UX, and cross-platform performance. In this episode, we'll discuss: The similarities between the mobile boom and the new AI era. Raising capital without losing control. Using acquisitions as a growth strategy. The power of saying no and focusing on fit. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From A Mobile-First Niche Focus to Global Agency Powerhouse When Moburst launched in 2013, the agency world was flooded with "digital experts" who claimed to understand mobile. Most didn't. Gilad noticed that agencies were simply repurposing desktop experiences for smaller screens without real mobile UX thinking, no data-driven optimization, and definitely no understanding of how users behaved differently on apps. That insight became Moburst's edge. Instead of trying to compete as another full-service digital shop, they doubled down on mobile-first marketing. They mastered app store optimization (ASO), performance tracking, and mobile UX design. That focus helped them land early wins with major clients who were desperate for expertise in a fast-changing environment. As Gilad puts it, "When you show big clients that a critical piece of their marketing is being ignored, and you can fix it, that's your entry point." The AI Parallel: Most Agencies Talk, Few Deliver Gilad sees history repeating itself with AI. Just like the early mobile days, everyone's suddenly an "AI expert." But the difference between hype and real expertise shows up fast in a conversation. He believes the proof lies under the hood. Real experts can answer deep implementation questions: which tools integrate best, how to handle data security, and what AI models perform for specific tasks. Pretenders can't. For agencies, this is a reminder that credibility is earned through insight, not jargon. Clients see through the buzzwords. And the ones who don't will eventually learn when the work doesn't deliver. Raising Capital Without Losing Control Unlike most agency founders, Gilad took venture funding, not once, but three times. But he did it differently. Instead of giving away huge equity chunks, Moburst only diluted small percentages (around 6% each round). The investors came to them after seeing how fast their clients were growing. Without that, his agency wouldn't have its current success in the US market and would probably still be a very local agency in Israel. That capital gave him the means to hire a team in New York and then eventually move there to lead that office. It was the start of many new opportunities for the agency, like building internal tech tools that set them apart. It was also the way his team has stayed ahead of the curve from competitors that are not investing in the future and stay too focused on the right here and now. Furthermore, despite having 11 investors, Moburst kept full control. Only one board seat represents all investors, and it can't override the founders' decisions. According to Gilad, that control is what allowed them to make hard but smart moves, like firing clients and cutting costs in 2017 when growth was strong but profitability wasn't. The Hard Reset That Saved the Agency and Restored Profitability In 2017, Moburst was scaling fast but losing money just as quickly. The agency was adding clients and headcount, but without the right systems to manage profitability. At one point, they were bleeding up to $70,000 a month. So Gilad made the tough call: he cut unprofitable clients, reduced staff, and rebuilt the agency around systems that supported healthy margins. "It was brutal," he admits. "We let go of big, well-known clients we loved working with. But it didn't make sense to keep losing money just to say we worked with them." That painful reset worked. By 2018, the agency was profitable again and positioned for sustainable growth. That reset set the stage for their next evolution: acquisitions. How to Use Acquisitions as a Growth Strategy (Not a Gamble) Moburst's acquisition strategy wasn't about buying revenue or chasing vanity growth. It was about buying capabilities that solved their biggest operational gaps. Their first acquisition was a video production studio they had already worked with for over a year. The partnership was strong, the culture aligned, and the collaboration was smooth. So they brought them in-house in 2019 and the agency's offerings instantly expanded. Then they looked at their next biggest outsourced expense: web and app development. So in 2022, they acquired a dev shop after a successful collaboration period. In total, Moburst has made five acquisitions, each one following a simple rule: test first, integrate later. As Gilad says, "We don't buy to solve problems. We buy what already works and multiply it." When asked about whether or not these brands keep their names after acquisition, Gilad says it all depends on their brand authority. If they do great work and have a solid team but their brand isn't as strong, then it's best to just bring it under the Moburst umbrella. In case they do have a strong brand, then they'll just make sure their website reflects they are part of a larger group. How to Structure an Agency Acquisition Deal the Smart Way For agency owners eyeing their own M&A moves, Gilad shared his preferred deal structure. Each acquisition has four key components: Cash upfront - Rewards founders for their hard work. Equity - Gives them a stake in the larger vision. Dividends - Paid yearly so they benefit from the agency's profits. Performance bonuses - Tied to the profitability of their specific business unit. This structure keeps founders motivated and aligned for years to come, without the traditional burnout that comes from rigid earnouts. Everyone wins when growth is sustainable and collaborative. Why Firing Bad Clients Helps Scale Smarter One of the biggest lessons Gilad takes away from journey is the courage to say no: to clients, deals, or directions that don't fit. Agencies often cling to bad accounts out of fear of losing revenue, but simply put, that's a silent killer. If you're not profitable on a client, you're not just breaking even; you're paying for the privilege of overworking your team. Moburst's growth didn't come from doing more — it came from doing what mattered most. By focusing, pruning, and strategically acquiring, Gilad turned a niche mobile startup into a global digital powerhouse. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

It's spooky season, and Midjourney's acting possessed — new UI, style creator, and a personalization trick you weren't supposed to find.Drew and Rory break down why Midjourney's entire system is quietly evolving—from Style Creator and V6 personalization inside V7 to what V8 might unlock. They also unpack Figma's surprise grab of Weavy, Adobe Max's wild AI experiments, and Google's Pomelli quietly rewriting ad generation. This episode connects the dots: how personalization, node-based canvases, and real creative workflows are converging into one massive shift.Topics: Midjourney V8, Style Creator, personalization, V6 profiles, V7 update, Weavy Figma acquisition, Adobe Max AI, node workflows, Pomelli AI ads, Magnific Precision V2, creative OS, AI image generation, design evolution, Google Pomelli---⏱️ Midjourney Fast Hour00:00 – Halloween cold open, 80s kid-movie nostalgia (Stranger Things, Sandlot, Little Giants)04:18 – AI → physical: tees, stickers, and print-on-demand in minutes06:05 – Midjourney Office Hours: UI first, then V8; timing shifts to Jan-Feb range07:45 – New UI before V8; hopes and fears about “chatty” editors09:28 – Style Creator incoming; sharing styles like SRF codes; what creation might look like12:17 – Editing wishlist: Nano-style natural-language edits, object/text consistency14:01 – Character & product consistency: why keyframes still morph and how to fix it15:32 – Typography rant: fonts, spacing, and why AI text still isn't there yet20:21 – Live unlock: using V6 profile codes inside V7 (and what counts as an “image”)28:07 – Upscale behavior confirmed; where Magnific/Topaz still help33:31 – Magnific Precision V2: Sublime vs Photo; smart grain and practical settings37:13 – Weavy → Figma: why a 13-person team got acquired in 4 months40:00 – Aggregator era: Runway, Freepik, Adobe, node canvases, and UX moats44:23 – Adobe Max recap: node workflows, Surface/Trace/Light tools, image→3D, camera moves51:10 – Live lighting tweak (Light Touch) and perspective shifts; finishing vs. generation1:01:33 – AI → physical again: Womp and useful 3D prints (beyond desk toys)1:04:18 – Google Pomelli: drop a URL, get brand-on-voice ad concepts fast1:10:04 – T-shirt workflow: face/style refs → Printify in ~1 hour1:16:28 – Wrap: “weeks are short” in AI; Midjourney says V8 is their most exciting yet

Welcome to The Chopping Block — where crypto insiders Haseeb Qureshi, Tom Schmidt, Tarun Chitra, and Robert Leshner chop it up about the latest in crypto. This week, Kaledora Linn, Co-founder and “Empress of RWAs” at Ostium, joins to break down the rise of on-chain equity perps, the funding-rate chaos that hit 365%, and why she believes the next wave of tokenized assets won't come from exchanges—but from structured liquidity markets. We dive deep into Ostium's hybrid CFD model that blends TradFi mechanics with on-chain transparency, explore why most retail traders can't stomach perp carry costs, and debate what “safe leverage” could look like in an RWA world. The panel also touches on CZ's presidential pardon and Coinbase's new Echo platform, connecting the dots between political optics, capital formation, and how crypto's product design is evolving beyond speculation. Whether you're building perpetual DEXs, tokenizing RWAs, or just trying to survive the next funding-rate spike, this episode unpacks how market design, UX, and regulation will shape crypto's next trillion-dollar frontier. Show highlights

Vitaliy Gnezdilov is the co-founder of Raise Ready Systems, a capital-raising platform helping real estate operators attract six- and seven-figure checks through paid social campaigns. With a background in user experience design, Vitaliy blends creative branding with performance marketing to help sponsors scale beyond friends and family capital. He has raised over $40M alongside strategic partners and formerly worked at CrowdStreet to streamline investor acquisition and conversion at an enterprise level.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Social media can drive serious capital—but only if you build trust, credibility, and speed into your funnel. "Speed to lead" is the difference between a committed investor and a missed opportunity. Avoid pitching too early—use the first call to understand investor goals and qualify the fit. Human touchpoints (real calls, manual follow-up) outperform automation when raising large checks. Sophisticated investors do respond to ads—if you tailor your messaging and sales process to their needs.     Topics From UX Design to Real Estate Capital Vitaliy began his career in software and UX before partnering with a high school friend in advertising. Together, they leveraged design and paid traffic to raise capital in exchange for GP equity. Worked with sponsors across multifamily, mobile home parks, and ATMs—raising $40M+. Building Raise Ready Systems Created a framework to generate investor conversations using paid ads and optimized funnels. Emphasizes "speed to lead" and relationship-building, not just lead generation. Most clients aim to raise $1M/month per investor relations rep using his system. What Actually Works in Paid Campaigns 15–20 ad hooks are tested at launch; funnel must earn attention seconds at a time. Webinar funnels often fail due to lack of contextual awareness—must match platform behavior. Content and UX must be laser-targeted; the platform algorithm does the rest. Human Touch vs. Over-Automation Raise Ready added an appointment-setting team that calls leads within 5 minutes. Human contact builds credibility before handing leads to IR teams. Created diligence packets and follow-up sequences to support investor conversion. Common Mistakes Operators Make Lack of sales process is the biggest bottleneck—not lead volume. Founders often pitch too early; better to listen, qualify, and align investment opportunity. Raising from strangers is a different game than friends and family—adjust your approach.