Podcasts about UX

We're building this together. In this episode, we pull back the curtain on The Fitness League—how your feedback shapes the app's roadmap, what's improving in habit tracking and user experience, and how community challenges keep you consistent. What you'll hear: Roadmap reveals Habit tracking upgrades Community-first design UX improvements Long-term Vision If you're ready for a community-driven fitness app that helps busy "everyday athletes" win the week—one habit at a time—this refresh is your playbook. APPLY FOR COACHING: https://www.lvltncoaching.com/1-1-coaching The Fitness League app https://www.fitnessleagueapp.com/ Join the Facebook Community: https://www.facebook.com/groups/lvltncoaching FREE TOOLS to start your health and fitness journey: https://www.lvltncoaching.com/resources/playbooks Alessandra's Instagram: http://instagram.com/alessandrascutnik Joelle's Instagram: https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn Josh's Instagram: http://instagram.com/joshscutnik Chapters 00:00 Welcome to the Fitness League 01:24 Understanding the Roadmap 03:24 User Experience and Feedback 08:37 Launch Insights and Development Process 11:29 Future Features and Enhancements 16:11 Top Trackables and User Engagement 20:03 Exploring Fitness Habits and Trends 23:33 Defining the 'Muscle Mommy' Concept 26:58 Engaging Challenges and Community Involvement 30:37 Building a Vision for Optimal Living 34:25 Creating Positive Change Through Health

In this episode of JavaScript Jabber, I sat down with Shruti Kapoor, independent content creator and longtime React educator, to dig into what's actually new — and worth getting excited about — in React 19.2. While it may sound like a “minor” release on paper, this update delivers some genuinely powerful improvements that can change how we build and reason about React apps.We talked through React Compiler finally becoming stable, how the new Activity component can dramatically simplify state management and UX, what View Transitions mean for animations, and why new tooling like Performance Tracks in Chrome DevTools is such a big deal for debugging. If you care about performance, async React, or writing less code with better results, this one's for you.Links & ResourcesShruti Kapoor's YouTube Channel (React, AI, Web Dev):

Paul sits down with Mark Techson to break down Angular v21. They explore how Angular signals power new features like Angular signal forms, improve scalability, and simplify state management. The conversation dives deep into Angular AI tooling, including the Angular MCP server, Angular AI tutor, and the Angular Gemini CLI extension, explaining how Angular is adapting to modern AI-first developer workflows. Mark also shares how Angular Aria introduces Angular headless components with built-in Angular accessibility, reshaping UX collaboration. The episode wraps with updates on using Vitest with Angular, and performance features like Angular defer syntax and Angular incremental hydration. Links Blog: https://marktechson.com LinkedIn: https://www.linkedin.com/in/marktechson YouTube: https://www.youtube.com/@marktechson X: https://x.com/marktechson Github: https://github.com/MarkTechson Resources Announcing Angular v21: https://blog.angular.dev/announcing-angular-v21-57946c34f14b Angular v21 video announcement: https://www.youtube.com/watch?v=DDAHORVzQ5g We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Check out our newsletter (https://blog.logrocket.com/the-replay-newsletter/)! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Chapters 00:00:00 – Introduction & What's New in Angular v21 00:01:00 – Angular Release Cadence & Why v21 Matters 00:02:45 – Who Angular v21 Is For: Scaling Teams & Apps 00:04:00 – AI in Modern Angular Workflows 00:05:00 – Context, Memory, and AI Tooling Strategy 00:07:30 – Web CodeGen Score & Evidence-Based Best Practices 00:08:50 – Introducing Signal Forms 00:11:00 – Client vs Server Validation with Signals 00:12:00 – Migration Strategy for Signal Forms 00:13:00 – Signals vs Observables: When to Use Each 00:15:00 – Rethinking UX with Angular Aria 00:17:00 – Headless Components & Design Systems 00:19:30 – Styling, AI, and Design Collaboration 00:22:00 – Testing in Angular v21 & Vitest 00:24:00 – Why Vitest Took Time to Land 00:26:00 – Developer Experience & Framework Fatigue 00:29:00 – Choosing Frameworks in 2025 00:31:00 – AI Tutors, MCP Servers & CLI Tooling 00:34:00 – Deferred Loading & Incremental Hydration 00:35:00 – Where to Learn More & Closing Remarks

Design was supposed to be creative work. For a lot of designers, it's turned into endurance. In this episode, I'm joined by Vivianne Castillo to unpack how corporate design culture quietly rewards burnout, why endurance gets mistaken for professionalism, and how designers can start reclaiming creativity, agency, and choice.What if the behaviors that made you successful in design are the same ones slowly disconnecting you from yourself?Design culture loves to celebrate resilience, but too often what's really being rewarded is endurance: tolerating vague feedback, late pivots, constant urgency, and emotional labor without complaint. In this conversation, Vivianne Castillo shares why so many designers feel drained, disconnected, and quietly shrinking inside roles that were supposed to be creative and human-centered.Vivianne draws on her background in trauma counseling, psychology, and design to explain how corporate UX environments often reward unhealed coping patterns—people-pleasing, hyper-vigilance, over-responsibility, and self-silencing—while calling it “professionalism.” The work still gets done, praise still comes, but the cost is creativity, curiosity, and a sense of agency.We also talk about what it actually looks like to take that agency back. Not through dramatic exits or rage-quitting, but through small, intentional experiments: setting boundaries, asking better questions, redefining security, and exploring entrepreneurial paths without burning everything down. If your design job feels more like survival than creation, this episode is for you.Topics:• 04:57 – Vivian's Journey• 07:16 – The Toxicity in UX Culture• 19:14 – Reclaiming Agency as Designers• 29:20 – Unhealed Patterns in the Workplace• 31:13 – Understanding Corporate Culture and Personal Responsibility• 32:01 – Self-Silencing and Professionalism• 32:30 – Endurance vs. Resilience• 33:04 – Updating Unhealed Behaviors• 35:34 – Navigating Toxic Workplaces• 37:14 – The Illusion of Job Security• 43:09 – Entrepreneurship as a Healing Experience• 43:37 – The Walkout Event for UX ProfessionalsHelpful Links:• Connect with Vivianne on LinkedIn• Join the Walkout—Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠⁠⁠⁠⁠Get a FREE audiobook AND support the show⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Support the show on Patreon⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Check out show transcripts⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Check out our website⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on Apple Podcasts⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on Spotify⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠Subscribe on Stitcher

THANK YOU FOR 50 EPISODES!  This is the 50th episode of Writers of Silicon Valley. Thank you for listening all this time - through my bad editing skills, a three year break, and me saying "absolutely" a lot.  It means so much that you'd tune in once, let alone 50 times. So thank you :)  As an extra 'thank you' I'm offering 35% off Advanced UX Content for Product at UX Content Collective. Use PODCAST35 at checkout :) Here's to 50 more.  Content design for AI agents Christopher Greer has been creating cool content design resources for years, but his latest is a real accomplishment: a Claude Skill that hooks into Figma and critiques UX writing.  It turns out Chris is quite optimistic about the state of the content design market.  We talk about his work at Stripe, what it actually means to design content for AI agents and internal systems - not chatbots for end users, but the infrastructure, context, and governance that sit behind them. Chris shares how content design skills translate directly into agent design, why context management is now a core capability, and how content designers can scale their influence by working closer to engineering and systems. What we talked about: ✅ Why content design skills map closely to designing AI agents and systems ✅ Context management, "context rot," and why structure matters more than prompts ✅ How content designers can scale influence through internal tools and governance ✅ Working as a content designer inside an engineering-led company like Stripe ✅ What Chris learned building and open-sourcing a Claude skill for UX writing critique ✅ Why GitHub and version control are becoming practical skills for content designers ✅ The risks AI poses to junior roles, and the strategic work that won't disappear ✅ Why qualitative judgment, taste, and human evaluation still matter Where to find Chris: LinkedIn Chris's blog Chris's Claude Skill

Send us a textUseful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. From the first failed startup experiments to becoming MiCA-authorized across the EU, this conversation maps how to earn trust at the moment it matters: when someone decides to buy crypto and needs it to just work.We explore the bottlenecks that quietly kill conversion—right-sized KYC, payment rails that actually clear, and error handling that doesn't spook new users. You'll hear why cards can feel universal yet unreliable, how localization drives higher success rates, and why building compliance pathways into product development is the only way to ship at scale in regulated markets. The leadership playbook is blunt and battle-tested: keep cash buffers for the next shock, maintain vendor backups, and design for abrupt market turns.Looking forward, we break down why stablecoins are set to become the default transfer layer for remittances and cross-border payments. As wallets and flows abstract the rails, users will only feel speed and lower cost—exactly what drives adoption. We also talk founder traits that predict resilience, the art of pivoting without losing the core problem, and how a partner-first approach can embed seamless onramps directly inside wallets for a smoother first-time experience.If you care about shipping products that people actually use, this is your blueprint: build trust, minimize friction, and speak to outcomes users value today. Follow the show, share it with a friend who's wrestling with crypto UX, and leave a quick review to help more builders find this conversation.This episode was recorded through a Descript call on December 10, 2025. Read the blog article and show notes here: https://webdrie.net/cards-are-ancient-stablecoins-are-inevitable-and-compliance-still-ruins-weekend-releases/..........................................................................

“Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasingly sophisticated with middleware, and so a whole set of software emerged, a type of software game, audio middleware, that serves only the purpose of making sound, usually sample-based sounds, pleasurable to use in an interactive context. And there are many different strategies, layering, adaptive mixing, even spectral shaping and stuff like that. And, of course, generative approaches as well are coming in, and that's so interesting.” – Daniel Hug This episode is the second half of my conversation with sound and interaction designer, researcher, and head of the Sound Design MA at Zurich University of the Arts, Daniel Hug, as we talk about what the Avengers and Matrix movies can teach us about sound design, how video games helped pave the way for audio-first UX, and the importance of learning not just music but the language of sound. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Evolution of Sound DesignAs we start the second half of our discussion, Daniel and I talk about how Hollywood blockbusters have shown that a strong first impression can have diminishing returns, and how video-game design demonstrates the value of planning for repetition when it comes to sound. “Game sound, I always say, it has taught me probably the most about interactive or use-oriented sound design,” he explains. “Although you would not expect it from there, it's not product sound design, it has nothing to do with cars or appliances or whatever, but it's the [same] basic mechanisms. It's about interaction.” We talk about his work on electric vehicle soundscapes and the sound designs in sci-fi movies that helped shape his design philosophy. “The sound of the car changes based on the way I press the gas pedal,” he says. “So if I'm being too aggressive, the sound can actually tell me, make me feel that, oh, now you're overdoing it. And that's what a film sound designer would do in a science-fiction film.”(0:14:37) - Empowering Sound Design for Everyday LifeDaniel tells us more about the considerations that go into automobile sound design, including legal concerns that go well beyond the car's interior. “In Europe,” he tells us, “they have this regulation that from zero to thirty you have to have some noise generator. So even Teslas have, since, I don't know how many years, but eventually they started to make noise as well.” We talk about how COVID and the shift to virtual spaces and online content brought more attention to sound design, and how the language to describe sounds is still evolving. “We have all kinds of visual languages that are established and normative, so to say,” he explains. “They tell us how to think, or to think of a certain image. In sound, especially if it's non-musical, this is often missing. We have to come up with something.” Episode...

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Visual Studio Code has become one of the most influential tools in modern software development. The open-source code editor has evolved into a platform used by millions of developers around the world, and it has reshaped expectations for what a modern development environment can be through its intuitive UX, rich extension marketplace, and deep integration The post VS Code and Agentic Development with Kai Maetzel appeared first on Software Engineering Daily.

Topics: (00:00:00) - Intro (00:03:30) - Who are your heroes? (00:09:26) - The infancy and evolution of Athena (00:15:12) - Inflection points (00:18:14) - Jonathan's reasoning for going public with interviews (00:20:08) - How do you pick countries to work in? (00:22:41) - Who is the core Athena customer? (00:28:09) - Jonathan's 6 EAs (00:32:13) - Surprising things Jonathan's delegated (00:35:42) - Broadening your scope of what's possible with assistants (00:42:05) - A day in the life with multiple EAs (00:45:41) - Delegation within EAs (00:50:31) - Family dynamics with EAs (00:54:07) - The 2050 version of Athena Links: Athena - https://www.athena.com/ Rolling Fun — https://www.rolling.fun To support the costs of producing this podcast:  >> Buy a copy of the Navalmanack: www.navalmanack.com/  >> Buy a copy of The Anthology of Balaji: https://balajianthology.com/ >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Or at least give the podcast a positive review to help us reach new listeners! We discuss: How Jonathan developed calm under extreme startup pressure Athena's evolution from side hustle to billion-dollar vision Why great delegation is a skill, not magic Surprising personal and family delegation use cases Combining humans and AI for exponential leverage Quotes from Jonathan: “My mind is an inner citadel. I've got a good mind, a wife that loves me, and everything else is gravy.” “I started Athena with the sole goal of generating income for my wife and I to live off of.” “The vision of ​Athena​ is the best human assistants powered by the best AI.” “Humans are good UX. We've evolved to like humans.” “You don't build the first Tesla without a steering wheel.” “We're building something that watches assistants work, not to replace them, but to augment them.” “Delegation is a J-curve. It's slower at first, but compounds.” “The cardinal sin of delegation is thinking, ‘It's faster to do it myself.'” “You can think of an assistant as a cognitive prosthesis.” “Belief is the first limiter. Most people don't believe time freedom is possible.” “Ask yourself: If I had a hundred more hours a week, what would I do?” Important Quotes from the podcast on Business and Entrepreneurship   There is no skill called “business.” Avoid business magazines and business classes. - Naval Ravikant   You have to work up to the point where you can own equity in a business. You could own equity as a small shareholder where you bought stock. You could also own it as an owner where you started the company. Ownership is really important.     Everybody who really makes money at some point owns a piece of a product, a business, or some IP. That can be through stock options if you work at a tech company. That's a fine way to start. 

This week, Darren revisits the topic of UX maturity. This series serves as a redo and refresher, providing more detail on the initial stereotypes and practices of UX maturity, what UX maturity really is, the different types, and the risks of neglecting its management.REMINDER: Video is available for this episode via select resources. #ux#podcasts#cxofmradio#cxofm#realuxtalk#worldofux#worldouxBookmark the new World of UX website at https://www.worldoux.com. Visit the UX Uncensored blog at https://uxuncensored.medium.com. Get your specialized UX merchandise at https://www.kaizentees.com.

“Networking is work, but it's fun work – you get to talk to smart, fun people” Abby Bajuniemi is a linguist with 10+ years of experience leading UX research and content initiatives across multiple industries, working for organizations such as Google, Calendly, Medtronic, Princeton University, and the non-profit New_Public. She is a contributing writer on the intersection of UX and linguistics for Code Like a Girl, and has published a number of articles at Medium. She is a self-professed word nerd and loves the oxford comma. Abby Bajuniemi on LinkedIn Abby Bajuniemi’s website Abby Bajuniemi on Medium Code Like a Girl Topics include: – UX research – Hispanic linguistics – networking – social media – comment moderation – implicature – resumes – LinkedIn If you'd like to support this show, we've got a Patreon!The post Episode #84: Abby Bajuniemi first appeared on Linguistics Careercast.

In this episode, we dig into how modern SaaS platforms turn payments into a core product, a revenue engine, and a defensible moat without breaking customer trust or slowing product velocity. With NMI's CMO Peter Galvin and Product Director Luis Peña, we unpack the real path from “just accept cards” to a fully integrated commerce stack that handles fraud, chargebacks, compliance, and omnichannel experiences at scale.We start with the SaaS payments maturity curve: ship fast with basic acceptance, then refine UX with tokenization and branded flows, and finally operate payments as a true business line with pricing strategy and revenue share. From there, we explore the tough stuff most teams underestimate - risk management, underwriting discipline, and the operational muscle needed to keep approval rates high while keeping losses and support tickets low. If you're wondering when you've outgrown your current processor, we outline the telltale signs and how to plan a migration that is modular, phased, and invisible to your merchants.Omnichannel is also a major focus. We break down card-present choices like Tap to Pay, offline-capable devices for field service, and cloud APIs for always-connected point of sale - all while tying in text-to-pay, QR codes, wallets, and ACH via open banking. Beyond lending, we also highlight high-impact add-ons: instant payouts, network tokenization, invoicing, and loyalty programs that raise approval rates, reduce churn, and boost margin. And we look ahead at what's next: stablecoins for cross-border efficiency, open banking data for smoother experiences, and agent-driven discovery that transforms how buyers find and pay for products.

Welcome back to the EUVC Podcast where we dive deep into the craft of building and backing venture-scale companies in Europe.Modern software doesn't fail quietly.It fails on Black Friday.It fails while the CFO is in a board meeting.It fails when your biggest customer is mid-way through a critical workflow.And when it does, there's one brutal reality:The data is there but nobody has time to interpret it.Today we're exploring one of the most under-discussed yet mission-critical parts of building modern software: reliability in production.Joining Andreas are:

When fear hits, most people push harder.That instinct — to defend, explain, prove, or fight — is exactly what makes things worse.In this episode, Joe shares a critical life lesson he learned from his father that applies directly to moments of panic at work, especially when conflict, resistance, or pressure show up unexpectedly.You'll learn why the first move isn't steering or reacting; it's removing the pressure. How slowing things down can instantly change the outcome of difficult conversations. And why fear-driven environments aren't personal — even when they feel that way.If this episode resonated, consider subscribing to Making UX Work. Each episode explores the human side of UX and product careers — confidence, power, impostor syndrome, boundaries and the challenges that never show up in books or conference talks. No hype. No platitudes. Just honest perspective, earned the hard way.

Fear thrives in ambiguity.In this episode, Joe digs into why hesitation, overthinking, and self-doubt get worse the longer you sit with them — and why asking for clarity immediately is one of the most powerful tools you have.You'll hear practical ways to interrupt fear before it snowballs, how to ground yourself physically in tense moments, and why prioritizing your own calm is NOT selfish — it's essential.This is about learning to replace imagined danger with actual information and taking your power back — one moment at a time.If this episode resonated, consider subscribing to Making UX Work. Each episode explores the human side of UX and product careers — confidence, power, impostor syndrome, boundaries and the challenges that never show up in books or conference talks. No hype. No platitudes. Just honest perspective, earned the hard way.

Impostor syndrome doesn't come from nowhere — and it's rarely about what just happened.In this episode, Joe breaks down why your strongest self-doubt reactions often have very little to do with the moment you're in — and everything to do with patterns formed long before your career even started.You'll learn how to recognize when fear is being triggered by the past, how to interrupt the panic spiral in real time, and why the goal isn't to eliminate impostor syndrome — but to manage it. To remove its hands from the wheel and put yourself back in the driver's seat.If you've ever wondered, “Why am I reacting this way?” ...this episode is for you.If this episode resonated, consider subscribing to Making UX Work. Each episode explores the human side of UX and product careers — confidence, power, impostor syndrome, boundaries and the challenges that never show up in books or conference talks. No hype. No platitudes. Just honest perspective, earned the hard way.

Google Finishes December Core Update & More Digital Marketing News | EP. 414This week on Marketing O'Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance.Need Lead Gen Help? - https://cypressnorth.com/Visit us at - https://marketingoclock.com/

In this episode, Sarah chats with Kellyn, a market researcher who successfully pivoted into a Lead UX Researcher role at Weedmaps, with a 40% salary increase, after feeling stuck, overlooked, and unsure how to position herself for UX roles.Despite 13+ years of research experience (and a partner who is a career coach) Kellyn wasn't getting traction when applying to UX research jobs. She knew she had the skills, but lacked the clarity, confidence, and story to prove it. Through Career Strategy Lab, she rebuilt her confidence, clarified her direction, transformed her LinkedIn, and created a portfolio that focused on thinking and storytelling, not flashy visuals.This episode is a powerful reminder that career pivots don't require starting over—they require structure, strategy, and the confidence to own your experience.What You'll Learn in This Episode:✔️ How Kellyn reframed market research experience for UX research roles✔️ Why the Compass Statement was the turning point in her job search✔️ How narrowing focus saved her time, energy, and burnout✔️ Why LinkedIn optimization led to real recruiter interest✔️ How storytelling, not a portfolio website, landed her UX job interviews ✔️ The role of community, coaching, and feedback in rebuilding confidence✔️ Why CSL is an investment with long-term, compounding career impact✔️ How clarity led to better interviews, better offers, and better payTimestamps:00:00 Introduction to Sarah Doody and Career Strategy Lab00:38 Episode Overview and Open House Context02:10 Kellyn's Career Journey and Success Story05:00 The Impact of Career Strategy Lab on Confidence and Job Search13:55 The Importance of LinkedIn Optimization16:11 Crafting Compelling Case Studies and Portfolios23:44 Final Thoughts and Advice for Career Strategy Lab Participants27:08 Conclusion and Additional Resources27:49 Special Message for Job Seekers

Episode web page: https://bit.ly/4jpvb55 Episode description: In this episode of Insights Unlocked, I flip the mic on two of the podcast's regular co-hosts: Lija Hogan and Amrit Bhachu, both Principals of Experience Research Strategy here at UserTesting. Together, they dive into the evolving conversations they're having with customers as we head into 2026. From the rise of AI to the expanding role of UX researchers, Lija and Amrit unpack what's keeping experience teams up at night—and what's inspiring them. They explore how researchers are experimenting with AI to optimize workflows, the importance of validating generative outputs, and the new expectations being placed on teams to demonstrate impact across the business. The episode also explores the shift toward conversational interfaces and the operational challenges of supporting research at scale. Topics covered: How AI is changing research and design workflows The “garbage in, garbage out” risk with AI and how to overcome it Why researchers must become stronger business storytellers Building cross-functional empathy through insights Voice, gesture, and multimodal experiences as the next UX frontier Why research ops is critical to scaling insights across the org Advice for validating AI-driven outputs before they go public Whether you're a researcher, designer, or product leader, this episode will leave you with practical ways to experiment with AI and bring more human-centered thinking into your work. Resources & links Lija on LinkedIn (https://www.linkedin.com/in/lija-hogan-894769/) Amrit on LinkedIn (https://www.linkedin.com/in/amritsbhachu/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Episode 249: Better Leadership by DesignIn this episode, Dr. Janel Anderson explores the parallels between great user experience design and effective leadership. Drawing on principles from UX and situational leadership, she explains how leaders can optimize their approach by considering the specific context, task, and developmental stage of each employee. Rather than relying on a fixed leadership style, she advocates making intentional leadership choices that respond to individual needs. With practical questions and real-world examples, Dr. Janel offers listeners a fresh perspective on adaptability and responsiveness in leadership, encouraging them to fine-tune their approach for maximum impact and minimal friction in any situation. Find show notes at https://janelanderson.com/249

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren't about your ad at all. You'll learn:When a landing page outperforms your homepage (and when it doesn't)How consideration level, pricing, and message clarity determine the ideal click-through pathWhy “anchoring” and UX sequencing can dramatically change conversion ratesHow testing new PDP structures (including delaying price) can increase resultsHow to build fast, scrappy landing pages that plug cleanly into ShopifyWhat heatmaps, scroll behavior, and section-level engagement reveal about frictionWhy iteration beats theory — and how to develop a testing mindset that actually finds signal #EmailMarketing #RetentionMarketing #CRO #LandingPages #EcommerceStrategy #DTCMarketing #ShopifyBrands 00:00 — Introduction01:00 — When a Landing Page Beats Your Homepage03:00 — How Disrupted Traffic Changes Your Funnel06:00 — Rising Prices, Rising Consideration10:00 — PDP vs Landing Page: Which One Converts Better?14:00 — Why Testing Beats Theory Every Time20:00 — The Underrated Power of Email Capture on Landers29:00 — Inside a High-Performing Landing Page BuildSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF573Follow us on Instagram & Twitter - @dtcnewsletter

Key trends for blockchain games in 2026? Stablecoins, AI agents, FIFA Rivals, AppTokens. [1:17] You need to know what doesn't work before you can find out what does work.[3:18] We thought the value of a blockchain game would be reflected in its token price. It's not.[7:25] In 2025, we saw projects become more focused on who their specific audience is.[9:20] One of the small successes in 2025 was risk-to-earn games for degen gamers.[11:43] But mass market blockchain games are increasingly hiding their crypto elements.[14:58] Blockchain gaming as revolution has failed. Blockchain games as evolution may not.[15:28] Mythical Games is moving to a new stablecoin-based marketplace.[18:15] The success of its FIFA Rivals game in a World Cup year will be interesting to see.[20:00] Stablecoins will continue to become more significant in gaming and fintech in 2026.[24:00] Crypto tokens will kill your game fastest than they can make your game work.[26:20] Cross-chain infrastructure is now much better, which enables better UX.[28:01] AppTokens remain interesting but are difficult for developers to [31:58] AI agents were predicted to be a big trend in 2025 but they weren't.[35:54] AI agents are symbiotic with blockchain. Games could be the first test case.[39:17] AI agents have the potential to fix many of blockchain gaming's problems in 2026.[42:30] Gaming's biggest challenge at present is cost of marketing for web2 and web3.[46:50] Blockchain games are the best positioned part of gaming to take advantage of AI.

In this panel episode, the crew discusses AI platform consolidation, open-source sustainability, and the future of web development. We break down Anthropic's acquisition of Bun, what it means for the JavaScript ecosystem, and whether open-source projects can remain independent as AI companies invest heavily in infrastructure. We also discuss Zig leaving GitHub, growing concerns around AI-first developer tools, npm security vulnerabilities, and supply-chain risk in modern software. The episode wraps with hot takes on AI infrastructure costs, developer productivity, and practical advice for engineers navigating today's rapidly changing tech landscape. Resources Anthropic acquires Bun as Claude Code hits $1B milestone: https://www.anthropic.com/news/anthropic-acquires-bun-as-claude-code-reaches-usd1b-milestone Zig quits GitHub, says Microsoft's AI obsession ruined the service: https://ziglang.org/news/migrating-from-github-to-codeberg/ Shai-Hulud: 1K+ npm packages & 27K repos infected: https://helixguard.ai/blog/malicious-sha1hulud-2025-11-24 IBM CEO says AI data center spending “won't pay off” at current costs: https://www.businessinsider.com/ibm-ceo-big-tech-ai-capex-data-center-spending-2025-12 We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Check out our newsletter (https://blog.logrocket.com/the-replay-newsletter/)! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Chapters 01:00 – Meet the Panel: Paige, Jack, and Paul 02:00 – Anthropic Acquires Bun: First Reactions 05:30 – What the Bun Acquisition Means for JavaScript Runtimes 09:00 – Open Source Funding, Independence, and New Exit Models 14:30 – Zig Leaves GitHub: AI-First Platforms and OSS Friction 20:30 – GitHub, Copilot, and Developer Experience Tradeoffs 24:30 – npm Security, Supply Chain Attacks, and Trust at Scale 31:00 – Are We Too Dependent on Big Tech Platforms? 36:30 – AI Infrastructure Costs and the Sustainability Question 43:00 – Small Models, Local AI, and the Future of Inference 50:30 – Hot Takes: Subscriptions, Burnout, and Developer Frustration 58:30 – Security Alerts, Tooling Wins, and Final Thoughts Special Guest: Jack Herrington.

This episode is with Anna George, co-founder & CEO of CowSwap / Cow Protocol (originally built inside Gnosis, spun out in 2022). What's wild is Anna spent about a decade in humanitarian/UN work before getting pulled into crypto in 2017 - partly because she wanted impact, and partly because UN bureaucracy will make anyone want to run away and build something. We talk about the real CowSwap origin story: the early DEX experiments that didn't work (including six-hour auctions… lol), the liquidity chicken-and-egg problem, and how CowSwap finally hit product-market fit with intent-based trading, MEV protection, and “you only pay gas if the trade actually executes.” We also cover where they're going next: cross-chain swaps that don't feel like bridging hell, deeper DeFi integrations (including Aave), and a bigger push to make crypto UX not terrible.

“And I read this book, it was about acoustic communication. It was about how sound in everyday life mediates our relationship to the environment, and how we use it to communicate with each other, and so on, and that opens really a totally new field for me. So this was kind of the ignition, probably, for me to enter the non-musical sound world, which I'm still in. So there's the world of noises, of everyday sounds and so on, and that's how it started, basically. And from there I then came into interaction game design more or less by accident, and they had no one that knew anything about sound. And I kind of built up in this relatively new field of interaction game design at the time. This was in the early noughties.” – Daniel HugThis episode's guest is a sound and interaction designer who co-directs the Master's in Sound Design at Zurich University of the Arts. His work explores how sound shapes our experiences, from health technology to movement and education. He's a leader in Sonic Interaction Design who serves on the steering committees for key sound design conferences and awards, and through research, teaching, and hands-on design, he bridges science, creativity, and business. He's also a fellow jury member of the International Sound Awards, which is how we met. His name is Dr. Daniel Hug, and we'll be exploring how sound can influence how we feel, move, and interact with the world around us.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(0:00:01) - Exploring Early Sound Memories and DesignOur conversation starts with Daniel's earliest memory of sound, a lightning bolt striking a river one night when he was child. “It was like somebody just jumping on top of a huge church organ,” he says, “with the whole body, like really all the keys playing at once… it was really amazing, [and] I have never heard this again.” We talk about how he got into sound, from jazz school and piano lessons to his early work on video-game sound design, and he recalls how a book by composer Barry Truax changed his perspective on sound and music. “It was about acoustic communication,” Daniel recalls. “It was about how sound in everyday life mediates our relationship to the environment and how we use it to communicate with each other and so on, and that opened a totally new field for me.”(0:13:19) - Creating Environmental Sound InnovationsOur discussion turns to his work with Caru, a medical company whose devices use an audio-first UX, and the importance of considering how such work contributes to and fits into the user's soundscape. “That's our sonic environment and that's our relationship to this environment,” he explains, “and by designing it, we design experiences or we contribute to experiences which are multi-sensory all the time. So even if there is no sound, there is a sound, but it's one that you didn't design.” We talk about how he draws inspiration from such wide-ranging sources as nature sounds to sci-fi movies, and how quickly those sounds can become integrated into our everyday...

For the last Talk Circuit session, Darren shares a panel discussion from the 2020 Tech Circus Global Experience Summit. Darren Hood and 4 others, including 3 UX team members from Google and the VP of Research at Hopelab, discuss design approaches to support our users' well-being.REMINDER: Video is available for this episode via select resources. #ux#podcasts#cxofmradio#cxofm#realuxtalk#worldofux#worldouxBookmark the new World of UX website at https://www.worldoux.com. Visit the UX Uncensored blog at https://uxuncensored.medium.com. Get your specialized UX merchandise at https://www.kaizentees.com.

Listen now on Apple, Spotify, and YouTube.—Wolfram is a Senior UX Designer and Researcher and has been working at TeamViewer for eight years.He has been driving and advancing UX Research at the company for nearly two years, developing it further together with a young but highly talented and motivated team. He has been deeply involved with Jobs-to-Be-Done for over a decade and considers himself a pragmatic JTBD practitioner.Before joining TeamViewer, he spent almost ten years in the Enterprise Content Management space and have been focusing on Multi-Device Experiences since the mid-2010s. He is the author of “Multiscreen UX Design” and has been passionately engaged in UX and design for around 25 years. His expertise lies in Jobs-to-Be-Done, hands-on and pragmatic UX research, as well as content design and content management. He regularly and enthusiastically participates in webinars, meetups, and conferences.Beyond UX and design, he enjoys photography, particularly nature and bird photography, and loves spending time with his family. In the past, he was an avid groundhopper, traveling across Europe with friends to attend football matches.In our conversation, we discuss:* Why it helps to think of every user action as a “job” with a real outcome, not just a task or step.* The messy overlap between jobs, goals, use cases, and what stakeholders think they want.* Why most teams start in the solution space and how to bring Jobs thinking in without derailing the train.* What an actual “job” sounds like in the wild, and how to spot one inside complaints, workarounds, and feature requests.* Why Wolfram keeps outcome-driven language like “minimize the time it takes to…” as a rule and how it makes your findings way more usable.Some takeaways:* Jobs to Be Done is a lens. Wolfram doesn't wait for permission to use JTBD thinking. Whether he's asked for a usability test or feedback on a feature, he still pulls out the job behind it. Why? Because understanding the job gives you reusable insights that don't die with the feature.* Stop obsessing over the perfect term. Stakeholders just need to get it. Wolfram avoids technical jargon like “JTBD” when introducing the concept. He uses terms they already know, like “use cases” or “problems,” so they're not thrown off. The focus is clarity, not vocabulary.* Your users are already giving you jobs, you just have to listen for them. Complaints, feature requests, emails, even rants. All of these hold clues about what someone was trying to do. If you dig in with curiosity (and a few “tell me more”s), you can usually find the real goal underneath the noise.* Do it late if you must but do it anyway. Sometimes research doesn't happen until the build is already underway. That doesn't mean you skip the problem space. Wolfram brings in JTBD insights midstream, not to stop the train, but to nudge it toward stronger value delivery and set up better decisions next time.* Your feature might flop but your jobs research won't go to waste. If the solution turns out to be unworkable or doesn't land, you don't have to throw away the research. JTBD insights stay valid. They're reusable, solution-agnostic, and can fuel the next iteration or a totally new idea.Where to find Wolfram:* Multiscreen UX Design (book)* Website* LinkedIn* Twitter/XStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Uxía González Novoa, portavoz de la Organización de Vivienda de Tetuán (Madrid), explica en 'Las Mañanas de RNE' el caso de Manuel, un hombre de 81 años con problemas de salud que fue desahuciado. No tenía alternativa habitacional lo que ha hecho que desde el mes de septiembre ande malviviendo entre hostales o habitaciones compartidas: "Se ha sentido abandonado, desorientado, no han sabido darle recursos para gestionar esta situación, no ha tenido ningún tipo de alternativa". González denuncia que podría pagarse un alquiler de una habitación, pero las inmobiliarias o los propietarios rechazan concederle el alquiler. Desde la entidad también denuncian el trato por parte de los servicios sociales, que tampoco brindan apoyo psicológico en momentos así: "caen en los discursos de odios, se deshumaniza a las personas para justificar no darles un recurso".También explica otro caso en Villalba, donde se desahució a una vivienda por razones de insalubridad, pero sin alternativa se quedan en la calle: "El derecho a la propiedad privada está por encima del derecho a la vida". Pide al Gobierno leyes efectivas porque incluso donde se aplica la ley de vivienda que limita el precio de los alquileres, los propietarios conseguían sorteara: "deberían poner leyes que realmente protejan". Escuchar audio

It's that time of year again—the School of Motion End of Year Podcast is here, and this one is our longest yet... by a lot. Buckle up for an in-depth look at everything that shaped motion design in 2025, and a look ahead to 2026!

In this expert interview, Sarah Doody is joined by Patrick Neeman, Director of UX & AI Experiences at Workday, to pull back the curtain on how UX hiring actually works today—and where candidates are getting tripped up.Patrick brings a rare perspective: he's led UX teams, taught UX at General Assembly, worked inside applicant tracking systems, and now hires designers in an AI-driven product environment. Together, Sarah and Patrick unpack the biggest misconceptions about ATS systems, why portfolios often fail the six-second test, how soft skills influence hiring decisions, and what senior designers really need to focus on to stand out in today's market.This episode is especially valuable if you're making it to interviews but not offers, feeling unsure how AI fits into your skillset, or questioning whether your resume and portfolio are helping—or hurting—you.What You'll Learn in This Episode:✔️ Why companies are often bad at hiring—and how that impacts candidates✔️ The truth about ATS filters, knockout questions, and resume formatting✔️ Why two-column resumes fail ATS systems (and what to do instead)✔️ What hiring managers notice in the first 6 seconds of reviewing a resume✔️ How soft skills like alignment, collaboration, and communication influence hiring✔️ Why decks often outperform portfolio websites in UX interviews✔️ How AI tools like Lovable are changing expectations for prototyping✔️ The role of “weak ties” in landing jobs—and why relationships matter more than applications✔️ Red flags candidates should avoid during interviews and outreach✔️ Why being “nice to work with” is a real career advantageLinks From This Episode:Patrick's Book: uxGPT: Mastering AI Assistants for User Experience Designers and Product Management ProfessionalsPatrick's Article: What's makes an effective UX professionalPatrick's Article: What's your Ideal Designer Profile?The Strength of Weak Ties: A Network Theory RevisitedThe ADP Checklist: Resources about Resumes, Portfolios and Interviews for UX ProfessionalsTimestamps:00:00 Introduction to Sarah Doody and Career Strategy Lab00:38 Welcoming Patrick Neiman: Insights into UX Hiring01:19 Patrick's Background and Experience04:19 The State of the UX Job Market07:21 The Importance of Writing Skills in UX08:49 Applicant Tracking Systems and AI in Hiring13:28 Contract Roles in UX: Myths and Realities14:42 Standing Out as a UX Candidate17:48 Soft Skills: The Superpower of UX Professionals22:05 Tips for Early Career UX Designers24:15 Prototyping vs. Figma: The Future of Design24:28 The Value of Personal Projects in Portfolios24:57 Challenges in Redesigning Complex Systems26:10 Misconceptions About Hiring Software27:23 The Six-Second Resume Test29:16 Networking and the Power of Weak Ties33:10 Tips for Advancing in Your UX Career41:46 Balancing Figma and AI-Assisted Design Tools43:21 Final Thoughts and Advice for Job Seekers

Tobias built Altitude Finance after running into the classic DeFi lending trade-off: either borrow conservatively and unlock very little capital, or borrow aggressively and risk liquidation when markets move fast.In this episode, we break down how Altitude makes loans more capital-efficient while keeping users at a safer LTV, how their vault automation rebalances positions during volatility, and why their best users love the “self-repaying loan” experience.We also cover Tobias' take on what changes in DeFi to watch in 2026—especially around token value being tied more tightly to protocol value, and why “stablecoins backed by risky strategies” could be the next blow-up.Key Timestamps[00:00:00] Intro: Altitude traction, TVL, DeFi trends for 2026[00:01:00] Tobias' journey: Ethereum → DeFi Summer → full-time crypto [00:02:00] The lending trade-off: capital efficiency vs liquidation stress [00:03:00] What Altitude does: low LTV + protocol adds leverage to ~60% [00:04:00] Differentiation: efficiency, peace of mind, simplified UX [00:06:00] 2025 recap: whitelisted → public vaults, surviving volatility [00:07:00] 2026 focus: simpler onboarding, wallets, on/off-ramps [00:08:00] Automation: rebalances as prices move, keeps vaults healthy [00:09:00] 2026 DeFi trend: tokens aligning more with “common stock” value [00:10:00] Stablecoin warning: risky strategies behind “stable” pegs [00:12:00] Adoption driver: the “self-repaying loan” dopamine [00:14:00] Real-world use cases: Tesla, land, iPhone, engagement ring [00:18:00] Founder advice: simplify, avoid overwhelming choice [00:22:00] AI in DeFi: useful for insights, not autonomous execution (yet) [00:26:00] GTM: reach long-term BTC/ETH holders across better channels [00:29:00] Roadmap: wallets + off-ramps + mainstream user journey [00:31:00] Ask: try the product, give feedback, help simplify onboardingConnecthttps://app.altitude.fi/https://www.altitude.fi/https://www.linkedin.com/company/altitude-labs-defi/https://www.linkedin.com/in/tobiasvanamstel/https://x.com/AltitudeFi_https://x.com/tobiasvanamstel?lang=enDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Get featuredBe a guest on the podcast or contact us – https://www.web3pod.xyz/

Rakesh Doddamane is a seasoned technology leader with over 25 years of experience specializing in Generative AI, UX Design, and Digital Transformation. Currently serving as Leader of Gen AI & UX at Philips, he has established the Generative AI Centre of Excellence and spearheaded AI governance frameworks across global organizations. On The Menu: Value-driven approach to scaling generative AI solutionsStrategic AI investments across Philips' business functionsCloud infrastructure governance and cost optimization frameworksGen AI Ninja Certification: three-tier upskilling programCustomer insights leveraging AI for product innovationFuture of autonomous agents and orchestration governanceNavigating EU AI Act compliance in regulated industries

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ https://youtu.be/vEdq8rpBM3I In this data-rich keynote, Jay McBain deconstructs the tectonic shifts reshaping the $5.3 trillion global technology industry, arguing that we are entering a new 20-year cycle where traditional direct sales models are obsolete. McBain explains why 96% of the industry is now surrounded by partners and how successful companies must pivot from “flywheels and theory” to a granular strategy focused on the seven specific partners present in every deal. From the explosion of agentic AI and the $163 billion marketplace revolution to the specific mechanics of multiplier economics, this discussion provides a roadmap for navigating the “decade of the ecosystem” where influence, trust, and integration—not just product—determine winners and losers. Key Takeaways Half of today's Fortune 500 companies will likely vanish in the next 20 years due to the shift toward AI and ecosystem-led models. Every B2B deal now involves an average of seven trusted partners who influence the decision before a vendor even knows a deal exists. Microsoft has outpaced AWS growth for 26 consecutive quarters largely because of a superior partner-led geographic strategy. Marketplaces are projected to grow to $163 billion by 2030, with nearly 60% of deals involving partner funding or private offers. The “Multiplier Effect” is the new ROI, where partners can make up to $8.45 for every dollar of vendor product sold. Future dominance relies on five key pillars: Platform, Service Partnerships, Channel Partnerships, Alliances, and Go-to-Market orchestration. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Jay McBain, Canalys, partner ecosystem, channel chief, agentic AI, marketplace growth, multiplier economics, B2B sales trends, tech industry forecast, service partnerships, strategic alliances, Microsoft vs AWS, distribution transformation, managed services growth, SaaS platforms, customer journey mapping, 28 moments of truth, future of reselling, technology spending 2025, ecosystem orchestration, partner multipliers. T Transcript: Jay McBain WORKFILE FOR TRANSCRIPT [00:00:00] Vince Menzione: Just up from, did you Puerto Rico last night? Puerto Rico, yes. Puerto Rico. He dodged the hurricane. Um, you all know him. Uh, let him introduce himself for those of you who don’t, but just thrilled to have on the stage, again, somebody who knows more about what’s going on in, in the, and has the pulse on this industry probably than just about anybody I know personally. [00:00:21] Vince Menzione: J Jay McBain. Jay, great to see you my friend. Alright, thank you. We have to come all the way. We live, we live uh, about 20 minutes from each other. We have to come all the way to Reston, Virginia to see each other, right? That’s right. Very good. Well, uh, that’s all over to you, sir. Thank you. [00:00:35] Jay McBain: Alright, well thank you so much. [00:00:36] Jay McBain: I went from 85 degrees yesterday to 45 today, but I was able to dodge that, uh, that hurricane, uh, that we kind of had to fly through the northern edge of, uh, wanna talk today about our industry, about the ultimate partner. I’m gonna try to frame up the ultimate partner as I walk through the data and the latest research that, uh, that we’ve been doing in the market. [00:00:56] Jay McBain: But I wanted to start here ’cause our industry moves in 20 year cycles, and if you look at the Fortune 500 and dial back 20 years from today, 52% of them no longer exist. As we step into the next 20 year AI era, half of the companies that we know and love today are not gonna exist. So we look at this, and by the way, if you’re not in the Fortune 500 and you don’t have deep pockets to buy your way outta problems, 71% of tech companies fail over the course of 10 years. [00:01:30] Jay McBain: Those are statistics from the US government. So I start to look at our industry and you know, you may look at the, you know, mainframe era from the sixties and seventies, mini computers, August the 12th, 1981, that first IBM, PC with Microsoft dos, version one, you know, triggered. A new 20 year era of client server. [00:01:51] Jay McBain: It was the time and I worked at IBM for 17 years, but there was a time where Bill Gates flew into Boca Raton, Florida and met with the IBM team and did that, you know, fancy licensing agreement. But after, you know, 20 years of being the most valuable company in the world and 13 years of antitrust and getting broken up, almost like at and TIBM almost didn’t make payroll. [00:02:14] Jay McBain: 13 years after meeting Bill Gates. Yeah, that’s how quickly things change in these eras. In 1999, a small company outta San Francisco called salesforce.com got its start. About 10 years later, Jeff Bezos asked a question in a boardroom, could we rent out our excess capacity and would other companies buy it? [00:02:35] Jay McBain: Which, you know, most people in the room laughed at ’em at the time. But it created a 20 year cloud era when our friends, our neighbors, our family. Saw Chachi PT for the first time in March of 2023. They saw the deep fakes, they saw the poetry, they saw the music. They came to us as tech people and said, did we just light up Skynet? [00:02:58] Jay McBain: And that consumer trend has triggered this next 20 years. I could walk through the richest people in the world through those trends. I could walk through the most valuable companies. It all aligns. ’cause by the way, Apple’s no longer at the top. Nvidia is at the top, Microsoft. Second, things change really quickly. [00:03:17] Jay McBain: So in that course of time, you start to look at our industry and as people are talking about a six and a half or $7 trillion build out of ai, that’s open AI and Microsoft numbers, that is bigger than our industry that’s taken over 50 years to build. This year, we’re gonna finish the year at $5.3 trillion. [00:03:36] Jay McBain: That’s from the smallest flower shop to the biggest bank. Biggest governments that Caresoft would, uh, serve biggest customer in the world is actually the federal government of the us. But you look at this pie chart and you look at the changes that we’re gonna go through over the next 20 years, there’s about a trillion dollars in hardware. [00:03:54] Jay McBain: There’s about a trillion dollars in software. If you look forward through all of the merging trends, quantum computing, humanoid robots, all the things that are coming that dollar to dollar software to hardware will continue to exist all the way through. We see services making up almost two thirds of this pie. [00:04:13] Jay McBain: Yesterday I was in a telco conference with at and t and Verizon and T-Mobile and some of the biggest wireless players and IT services, which happen to be growing faster than products. At the moment, there is more work to be done wrapping around the deal than the actual products that the customer is buying. [00:04:32] Jay McBain: So in an industry that’s growing at 7%. On top of the world economy that’s grown at 2.2. This is the fastest growing industry, and it will be at least for the next 10 years, if not 2070 0.1% of this entire $5 trillion gets transacted through partners. While what we’re talking to today about the ultimate partner, 96% of this industry is surrounded by partners in one way or another. [00:05:01] Jay McBain: They’re there before the deal. They’re there at the deal. They’re there after the deal. Two thirds of our industry is now subscription consumption based. So every 30 days forever, and a customer for life becomes everything. So if every deal in medium, mid-market, and higher has seven partners, according to McKinsey, who are those seven people trying to get into the deal? [00:05:25] Jay McBain: While there’s millions of companies that have come into tech over the last 10 to 20 years. Digital agencies, accountants, legal firms, everybody’s come in. The 250,000 SaaS companies, a million emerging tech companies, there’s a big fight to be one of those seven trusted people at the table. So millions of companies and tens of millions of people our competing for these slots. [00:05:49] Jay McBain: So one of the pieces of research I’m most proud of, uh, in my analyst career is this. And this took over two years to build. It’s a lot of logos. Not this PowerPoint slide, but the actual data. Thousands of people hours. Because guess what? When you look at partners from the top down, the top 1000 partners, by capability and capacity, not by resale. [00:06:15] Jay McBain: It’s not a ranking of CDW and insight and resale numbers. It is the surrounding. Consulting, design, architecture, implementations, integrations, managed services, all the pieces that’s gonna make the next 20 years run. So when you start to look at this, 98% of these companies are private, so very difficult to get to those numbers and, uh, a ton of research and help from AI and other things to get this. [00:06:41] Jay McBain: But this is it. And if you look at this list, there’s a thousand logos out of the million companies. There’s a thousand logos that drive two thirds of all tech services in the world. $1.07 trillion gets delivered by a thousand companies, but here’s where it gets fun. Those companies in the middle, in blue, the 30 of them deliver more tech services than the next 970. [00:07:08] Jay McBain: Combined the 970 combined in white deliver more tech services. Then the next million combined. So if you think we live in an 80 20 rule or maybe a 99, a 95 5 rule, or a 99 1 rule, we actually live in a 99.9 0.1 parallel principle. These companies spread around the world evenly split across the uh, different regions. [00:07:35] Jay McBain: South Africa, Latin America, they’re all over. They split. They split among types. All of the Venn diagram I just showed from GSIs to VARs to MSPs, to agencies and other types of companies. But this is a really rich list and it’s public. So every company in the world now, if you’re looking at Transactable data, if you’re looking at quantifiable data that you can go put your revenue numbers against, it represents 70 to 80% of every company in this room’s Tam. [00:08:08] Jay McBain: In one piece of research. So what do you do below that? How do you cover a million companies that you can’t afford to put a channel account manager? You can’t afford to write programs directly for well after the top down analysis and all the wallet share and you know exactly where the lowest hanging fruit is for most of your tam. [00:08:28] Jay McBain: The available markets. The obtainable markets. You gotta start from the community level grassroots up. So you need to ask the question for the million companies and the maybe a hundred thousand companies out there, partner companies that are surrounding your customer. These are the seven partners that surround your customer. [00:08:48] Jay McBain: What do they read, where do they go, and who do they follow? Interestingly enough, our industry globally equates to only a thousand watering holes, a thousand companies at the top, a thousand places at the bottom. 35% of this audience we’re talking. Millions of people here love events and there’s 352 of them like this one that they love to go to. [00:09:13] Jay McBain: They love the hallway chats, they love the hotel lobby bar, you know, in a time reminded by the pandemic. They love to be in person. It’s the number one way they’re influenced. So if you don’t have a solid event strategy and you don’t have a community team out giving out socks every week, your competitors might beat you. [00:09:31] Jay McBain: 12% of this audience loves podcasts. It’s the Joe Rogan effect of our industry. And while you know, you may not think the 121 podcasts out there are important, well, you’re missing 12% of your audience. It’s over a million people. If you’re not on a weekly podcast in one of these podcasts in the world, there’s still people that read one of the 106 magazines in the world. [00:09:55] Jay McBain: There are people that love peer groups, associations, they wanna be part of this. There’s 15 different ways people are influenced. And a solid grassroots strategy is how you make this happen. In the last 10 years, we’ve created a number of billionaires. Bottom up. They never had to go talk to la large enterprise. [00:10:15] Jay McBain: They never had to go build out a mid-market strategy. They just went and give away socks and new community marketing. And this has created, I could rip through a bunch of names that became unicorns just in the last couple of years, bottoms up. You go back to your board walking into next year, top down, bottom up. [00:10:34] Jay McBain: You’ve covered a hundred percent of your tam, and now you’ve covered it with names, faces, and places. You haven’t covered it with a flywheel or a theory. And for 44 years, we have gone to our board every fourth quarter with flywheels and theory. Trust me, partners are important. The channel is key to us. [00:10:57] Jay McBain: Well, let’s talk at the point of this granularity, and now we’re getting supported by technology 261 entrepreneurs. Many of them in the room actually here that are driving this ability to succeed with seven partners in every deal to exchange data to be able to exchange telemetry of these prospects to be able to see twice or three times in terms of pipeline of your target addressable market. [00:11:26] Jay McBain: All these ai, um, technologies, agentic technologies are coming into this. It’s all about data. It’s all about quantifiable names, faces, and places. Now none of us should be walking around with flywheels, so let’s flip the flywheels. No. Uh, so we also look at, and I sold PCs for 17 years and that was in the high times of 40% margins for partners. [00:11:55] Jay McBain: But one interesting thing when you study the p and l for broad base of partners around the world, it’s changed pretty significantly in this last 20 year era. What the cloud era did is dropped hardware from what used to be 84% plus the break fix and things that wrap around it of the p and l to now 16% of every partner in the world. [00:12:16] Jay McBain: 84% of their p and l is now software and services. And if you look at profitability, it’s worse. It’s actually 87% is profitability wise. They’ve completely shifted in terms of where they go. Now we look at other parts of our market. I could go through every part of the pie of the slide, but we’re watching each of the companies, and if you can see here, this is what we want to talk about in terms of ultimate partner. [00:12:43] Jay McBain: Microsoft has outgrown AWS for 26 straight quarters. They don’t have a better product. They don’t have a better price, they don’t have better promotion. It’s all place. And I’ll explain why you guess here in the light green line. Exactly. The day that Google went a hundred percent all in partner, every deal, even if a deal didn’t have a partner, one of the 4% of deals that didn’t have a partner, they injected a partner. [00:13:09] Jay McBain: You can see on the left side exactly where they did it. They got to the point of a hundred percent partner driven. Rebuilt their programs, rebuilt their marketplace. Their marketplace is actually larger than Microsoft’s, and they grew faster than Microsoft. A couple of those quarters. It is a partner driven future, and now I have Oracle, which I just walked by as I walked from the hotel. [00:13:31] Jay McBain: Oracle with their RPOs will start to join. Maybe the list of three hyperscalers becomes the list of four in future slides, but that’s a growth slide. Market share is different. AWS early and commanding lead. And it plays out, uh, plays out this way. But we’re at an interesting moment and I stood up six years ago talking about the decade of the ecosystem after we went through a decade of sales starting in 1999 when we all thought we were born to be salespeople. [00:14:02] Jay McBain: We managed territories with our gut. The sales tech stack would have it different, that sales was a science, and we ended the decade 2009, looking at sales very differently in 2009. I remember being at cocktail parties where CMOs would be joking around that 50% of their marketing dollars were wasted. They just didn’t know which 50%. [00:14:23] Jay McBain: And I’ll tell you, that was really funny. In 2009 till every 58-year-old CMO got replaced by a 38-year-old growth hacker who walked in with 15,348 SaaS companies in their MarTech and ad tech stack to solve the problem, every nickel of marketing by 2019 was tracked. Marketo, Eloqua, Pardot, HubSpot, driving this industry. [00:14:50] Jay McBain: Now, we stood up and said the 28 moments that come before a sale are pretty much all partner driven. In the best case scenario, a vendor might see four of the moments. They might come to your website, maybe they read an ebook, maybe they have a salesperson or a demo that comes in. That’s four outta 28 moments. [00:15:10] Jay McBain: The other 24 are done by partners. Yeah, in the worst case scenario and the majority scenario, you don’t see any of the moments. All 28 happen and you lose a deal without knowing there ever was a deal. So this is it. We need to partner in these moments and we need to inject partners into sales and marketing, like no time before, and this was the time to do it. [00:15:33] Jay McBain: And we got some feedback in the Salesforce state of sales report, which doesn’t involve any partnerships or, or. Channel Chiefs or anything else. This is 5,500 of the biggest CROs in the world that obviously use Salesforce. 89% of salespeople today use partners every day. For the 11% who don’t, 58% plan two within a year. [00:15:57] Jay McBain: If you add those two numbers together, that’s magically the 96% number. They recognize that every deal has partners in it. In 2024, last year, half of the salespeople in the world, every industry, every country. Miss their numbers. For the minority who made their numbers, 84 point percent pointed to partners as the reason why they made their numbers. [00:16:21] Jay McBain: It was the cheat code for sales, so that modern salesperson that knows how to orchestrate a deal, orchestrate the 28 moments with the seven partners and get to that final spot is the winning formula. HubSpot’s number in separate research was 84% in marketing. So we’re starting to see partners in here. We don’t have to shout from the mountaintops. [00:16:44] Jay McBain: These communities like ultimate Partner are working and we’re getting this to the highest levels in the board. And I’ll say that, you know, when 20 years from now half of the companies we know and love fail after we’re done writing the book and blaming the CEO for inventing the thing that ended up killing them, blaming the board for fiduciary responsibility and letting it happen. [00:17:06] Jay McBain: What are the other chapters of the book? And I think it’s all in one slide. We are in this platform economy and the. [00:17:31] Jay McBain: So your battery’s fine. Check, check, check, check. Alright, I’ll, I’ll just hold this in case, but the companies that execute on all five of these areas, well. Not only today become the trillion dollar valued companies, but they become the companies of tomorrow. These will be the fastest growing companies at every level. [00:17:50] Jay McBain: Not only running a platform business, but participating in other platforms. So this is how it breaks out, and there are people at very senior levels, at very big companies that have this now posted in the office of the CEO winning on integrations is everything. We just went through a demographic shift this year where 51% of our buyers are born after 1982. [00:18:15] Jay McBain: Millennials are the number one buyer of the $5 trillion. Their number one buying criteria is not service. Support your price, your brand reputation, it’s integrations. The buy a product, 80% is good as the next one if it works better in their environment. 79% of us won’t buy a car unless it has CarPlay or Android Auto. [00:18:34] Jay McBain: This is an integration world. The company with the most integrations win. Second, there are seven partners that surround the customer. Highly trusted partners. We’re talking, coaching the customer’s, kids soccer team, having a cottage together up at the lake. You know, best men, bate of honors at weddings type of relationships. [00:18:57] Jay McBain: You can’t maybe have all seven, but how does Microsoft beat AWS? They might have had two, three, or four of them saying nice things about them instead of the competition. Winning in service partnerships and channel partnerships changes by category. If you’re selling MarTech, only 10% of it today is resold, so you build more on service partnerships. [00:19:18] Jay McBain: If you’re in cybersecurity today, 91.6% of it is resold. Transacted through partners. So you build a lot of channel partnerships, plus the service partnerships, whatever the mix is in your category, you have to have two or three of those seven people. Saying nice things about you at every stage of the customer journey. [00:19:38] Jay McBain: Now move over to alliances. We have already built the platforms at the hyperscale level. We’ve built the platforms within SaaS, Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot. Every buyer has a set of platforms that they buy. We’ve now built them in cybersecurity this year out of 6,500 as high as cyber companies, the top five are starting to separate. [00:20:02] Jay McBain: We built it in distribution, which I’ll show in a minute. We’re building it in Telco. This is a platform economy and alliances win and you have alliances with your competitors ’cause you compete in the morning, but you’re best friends by the afternoon. Winning in other platforms is just as important as driving your own. [00:20:20] Jay McBain: And probably the most important part of this is go to market. That sales, that marketing, the 28 moments, the every 30 days forever become all a partner strategy. So there’s still CEOs out there that believe platform is a UI or UX on a bunch of disparate products and things you’ve acquired. There’s still CFOs out there that Think platform is a pricing model, a bundle model of just getting everything under one, you know, subscription price or consumption price. [00:20:51] Jay McBain: And it’s not, platforms are synonymous with partnerships. This is the way forward and there’s no conversation around ai. That doesn’t involve Nvidia over there, an open AI over here and a hyperscaler over there and a SaaS company over here. The seven layer stack wins every single time, and the companies that get this will be the ones that survive this cycle. [00:21:16] Jay McBain: Now, flipping over to marketplaces. So we had written research that, um, about five years ago that marketplaces were going to grow at 82% compounded. Yeah, probably one of the most accurate predictions we ever made, because it happened, we, we predicted that, uh, we were gonna get up to about $85 billion. Well, now we’ve extended that to 2030, so we’re gonna get up to $163 billion, and the thing that we’re watching is in green. [00:21:46] Jay McBain: If 96% of these deals are partner assisted in some way, how is the economics of partnering going to work? We predicted that 50% of deals by 2027. Would be partner funded in some way. Private offers multi-partner offers distributor sellers of record, and now that extends to 59% by 2030, the most senior leader of the biggest marketplace AWS, just said to us they’re gonna probably make these numbers on their own. [00:22:14] Jay McBain: And he asked what their two competitors are doing. So he’s telling us that we under called this. Now when you look at each of the press releases, and this is the AWS Billion Dollar Club. Every one of the companies on the left have issued a press release that they’re in the billion dollar club. Some of them are in the multi-billions, but I want you to double click on this press release. [00:22:35] Jay McBain: I’m quoted in here somewhere, but as CrowdStrike is building the marketplace at 91% compounded, they’re almost doubling their revenue every single year. They’re growing the partner funding, in this case, distributor funding by 3548%. Almost triple digit growth in marketplace is translating into almost quadruple digit growth in funding. [00:23:01] Jay McBain: And you see that over and over again as, as Splunk hit three, uh, billion dollars. The same. Salesforce hit $2 billion on AWS in Ulti, 18 months. They joined in October 20, 23, and 18 months later, they’re already at $2 billion. But now you’re seeing at Salesforce, which by the way. Grew up to $40 billion in revenue direct, almost not a nickel in resell. [00:23:28] Jay McBain: Made it really difficult for VARs and managed service providers to work with Salesforce because they couldn’t understand how to add services to something they didn’t book the revenue for. While $40 billion companies now seeing 70% of their deals come through partners. So this is just the world that we’re in. [00:23:44] Jay McBain: It doesn’t matter who you are and what industry you’re in, this takes place. But now we’re starting to see for the first time. Partners join the billion dollar club. So you wonder about partnering and all this funding and everything that’s working through Now you’re seeing press releases and companies that are redoing their LinkedIn branding about joining this illustrious club without a product to sell and all the services that wrap around it. [00:24:10] Jay McBain: So the opening session on Microsoft was interesting because there’s been a number of changes that Microsoft has done just in the last 30 days. One is they cut distribution by two thirds going from 180 distributors to 62. They cut out any small partner lower than a thousand dollars, and that doesn’t sound like a lot, but that’s over a hundred thousand partners that get deed tightening the long tail. [00:24:38] Jay McBain: They we’re the first to really put a global point system in place three years ago. They went to the new commerce experience. If you remember, all kinds of changes being led by. The biggest company for the channel. And so when we’re studying marketplaces, we’re not just studying the three hyperscalers, we’re studying what TD Cynic is doing with Stream One Ingram’s doing with Advant Advantage Aerosphere. [00:25:01] Jay McBain: Also, we’re watching what PAX eight, who by the way, is the 365 bestseller for Microsoft in the world. They are the cybersecurity leader for Microsoft in the world and the copilot. Leader in the world for Microsoft and Partner of the Year for Microsoft. So we’re watching what the cloud platforms are doing, watching what the Telco are doing, which is 25 cents out of every dollar, if you remember that pie chart, watching what the biggest resellers are converting themselves into. [00:25:30] Jay McBain: Vince just mentioned, you know, SHI in the changes there watching the managed services market and the leaders there, what they’re doing in terms of how this industry’s moving forward. By the way, managed services at $608 billion this year. Is one and a half times larger than the SaaS industry overall. [00:25:48] Jay McBain: It’s also one and a half times larger than all the hyperscalers combined. Oracle, Alibaba, IBM, all the way down. This is a massive market and it makes up 15 to 20 cents of every dollar the customer spend. We’re watching that industry hit a trillion dollars by the end of the decade, and we’re watching 150 different marketplace development platforms, the distribution of our industry, which today is 70.1% indirect. [00:26:13] Jay McBain: We’re starting to see that number, uh, solidify in terms of marketplaces as well. Watching distributors go from that linear warehouse in a bank to this orchestration model, watching some of the biggest players as the world comes around, platforms, it tightens around the place. So Caresoft, uh, from from here is the sixth biggest distributor in the world. [00:26:40] Jay McBain: Just shows you how big the. You know, biggest client in the world is that they serve. But understand that we’re publishing the distributor 500 list, but it’ll be the same thing. That little group in blue in the middle today, you know, drives almost two thirds of the market. So what happens in all this next stage in terms of where the dollars change hands. [00:27:07] Jay McBain: And the economics of partnering themselves are going through the most radical shift that we’ve seen ever. So back to the nineties, and, and for those of you that have been channel chiefs and running programs, we went to work every day. You know, everything’s on fire. We’re trying to check hundred boxes, trying to make our program 10% better than our competitors. [00:27:30] Jay McBain: Hey, we gotta fix our deal registration program today, and our incentives are outta whack or training programs or. You know, not where they need to be. Our certification, you know, this was the life of, uh, of a channel chief. Everybody thought we were just out drinking in the Caribbean with our best partners, but we were under the weight of this. [00:27:49] Jay McBain: But something interesting has happened is that we turned around and put the customer at the middle of our programs to say that those 28 moments in green before the sale are really, really important. And the seven partners who participate are really important. Understanding. The customer’s gonna buy a seven layer stack. [00:28:09] Jay McBain: They’re gonna buy it With these seven partners, the procurement stage is much different. The growth of marketplaces, the growth of direct in some of these areas, and then long term every 30 days forever in a managed service, implementations, integrations, how you upsell, cross-sell, enrich a deal changes. So how would you build a program that’s wrapped around the customer instead of the vendor? [00:28:35] Jay McBain: And we’re starting to hear our partners shout back to us. These are global surveys, big numbers, but over half of our partners, regardless of type, are selling consulting to their customer. Over half are designing architecting deals. A third of them are trying to be system integrators showing up at those implementation integration moments. [00:28:55] Jay McBain: Two thirds of them are doing managed services, but the shocking one here is 44% of our partners, regardless of type, are coding. They’re building agents and they’re out helping their customer at that level. So this is the modern partner that says, don’t typecast me. You may have thought of me in your program. [00:29:14] Jay McBain: You might have me slotted as a var. Well, I do 3.2 things, and if I don’t get access to those resources, if you don’t walk me to that room, I’m not gonna do them with you. You may have me as a managed service provider that’s only in the morning. By the afternoon I’m coding, and by the next morning I’m implementing and consulting. [00:29:33] Jay McBain: So again, a partner’s not a partner. That Venn diagram is a very loose one now, as every partner on there is doing 3.2 different business models. And again, they’re telling us for 43 years, they said, I want more leads this year it changed. For the first time, I want to be recognized and incentivized as more than just a cash register for you. [00:29:57] Jay McBain: I want you to recognize when I’m consulting, when I’m designing, when you’re winning deals, because of my wonderful services, by the way, we asked the follow up question, well, where should we spend our money with you? And they overwhelmingly say, in the consulting stage, you win and lose deals. Not at moment 28. [00:30:18] Jay McBain: We’re not buying a pack of gum at the gas station. This is a considered purchase. You win deals from moment 12 through 16 and I’m gonna show you a picture of that later, and they say, you better be spending your money there, or you’re not gonna win your fair share or more than your fair share of deals. [00:30:36] Jay McBain: The shocking thing about this is that Microsoft, when they went to the point system, lifted two thirds of all the money, tens of billions of dollars, and put it post-sale, and we were all scratching our heads going. Well, if the partners are asking for it there, and it seems like to beat your biggest competitors, you want to win there. [00:30:54] Jay McBain: Why would you spend the money on renewal? Well, they went to Wall Street and Goldman Sachs and the people who lift trillions of dollars of pension funds and said, if we renew deals at 108%, we become a cash machine for you. And we think that’s more valuable than a company coming out with a new cell phone in September and selling a lot of them by Christmas every year. [00:31:18] Jay McBain: The industry. And by the way, wall Street responded, Microsoft has been more valuable than Apple since. So we talk in this now multiplier language, and these are reports that we write, uh, at AMIA at canals. But talking about the partner opportunity in that customer cycle, the $6 and 40 cents you can make for every dollar of consumption, or the $7 and 5 cents you can make the $8 and 45 cents you can make. [00:31:46] Jay McBain: There’s over 24 companies speaking at this level now, and guess what? It’s not just cloud or software companies. Hardware companies are starting to speak in this language, and on January 25th, Cisco, you know, probably second to Microsoft in terms of trust built with the channel globally is moving to a full point system. [00:32:09] Jay McBain: So these are the changes that happen fast. But your QBR with your partners now less about drinking beers at the hotel lobby bar and talking dollar by dollar where these opportunities are. So if you’re doing 3.2 of these things, let’s build out a, uh, a play where you can make $3 for every dollar that we make. [00:32:28] Jay McBain: And you make that profitably. You make it in sticky, highly retained business, and that’s the model. ’cause if you make $3 for every dollar. We make, you’re gonna win Partner of the year, and if you win partner of the year, that piece of glass that you win on stage, by the time you get back to your table, you’re gonna have three offers to buy your business. [00:32:51] Jay McBain: CDW just bought a w. S’s Partner of the Year. Insight bought Google’s eight time partner of the year. Presidio bought ServiceNow’s, partner of the year over and over and over again. So I’m at Octane, I’m at CrowdStrike, I’m at all these events in Vegas every week. I’m watching these partners of the year. [00:33:05] Jay McBain: And I’m watching as the big resellers. I’m watching as the GSIs and the m and a folks are surrounding their table after, and they’re selling their businesses for SaaS level valuations. Not the one-to-one service valuation. They’re getting multiples because this is the new future of our industry. This is platform economics. [00:33:25] Jay McBain: This is winning and platforms for partners. Now, like Vince, I spent 20 minutes without talking about ai, but we have to talk about ai. So the next 20 years as it plays out is gonna play out in phases. And the first thing you know to get it out of the way. The first two years since that March of 23, has been underwhelming, to say the least. [00:33:47] Jay McBain: It’s been disappointing. All the companies that should have won the biggest in AI have been the most disappointing. It’s underperformed the s and p by a considerable amount in terms of where we are. And it goes back to this. We always overestimate the first two years, but we underestimate the first 10. [00:34:07] Jay McBain: If you wanna be the point in time person and go look at that 1983 PC or the 1995 internet or that 2007 iPhone or that whatever point in time you wanna look at, or if you want to talk about hallucinations or where chat chip ET version five is version, as opposed to where it’s going to be as it improves every six months here on in. [00:34:30] Jay McBain: But the fact of the matter is, it’s been a consumer trend. Nvidia got to be the most valuable company in the world. OpenAI was the first company to 2 billion users, uh, in that amount of speed. It’s the fastest growing product ever in history, and it’s been a consumer win this trillions of dollars to get it thrown around in the press releases. [00:34:49] Jay McBain: They’re going out every day, you know, open ai, signing up somebody new or Nvidia, investing in somebody new almost every single day in hundreds of billions of dollars. It is all happening really on the consumer side. So we got a little bit worried and said, is that 96% of surround gonna work in ag agentic ai? [00:35:10] Jay McBain: So we went and asked, and the good news is 88% of end customers are using partners to work through their ag agentic strategy. Even though they’re moving slow, they’re actually using partners. But what’s interesting from a partner perspective, and this is new research that out till 2030. This is the number one services opportunity in the entire tech or telco industry. [00:35:34] Jay McBain: 35.3% compounded growth ending at $267 billion in services. Companies are rebuilding themselves, building out practices, and getting on this train and figuring out which vendors they should hook their caboose to as those trains leave the station. But it kind of plays out like this. So in the next three to five years, we’re in this generative, moving into agentic phase. [00:36:01] Jay McBain: Every partner thinks internally first, the sales and marketing. They’re thinking about their invoicing and billing. They’re thinking about their service tickets. They’re thinking about creating a business that’s 10% better than their competitors, taking that knowledge into their customers and drive in business. [00:36:17] Jay McBain: But we understand that ag agentic AI, as it’s going to play out is not a product. A couple of years ago, we thought maybe a copilot or an agent force or something was going to be the product that everybody needed to buy, and it’s not a product, it’s gonna show up as a feature. So you go back in the history of feature ads and it’s gonna show up in software. [00:36:38] Jay McBain: So if you’re calling in SMB, maybe you’re calling on a restaurant. The restaurant isn’t gonna call OpenAI or call Microsoft or call Nvidia directly. They’re running their restaurant. And they may have chosen a platform like Toast Square, Clover, whatever iPads people are running around with, runs on a platform that does everything in their business, does staffing, does food ordering, works with Uber Eats, does everything end to end? [00:37:08] Jay McBain: They’re gonna wait to one of those platforms, dries out agent AI for them, and can run the restaurant more effectively, less human capital and more consistently, but they wait for the SaaS platform as you get larger. A hundred, 150 people. You have vice presidents. Each of those vice presidents already have a SaaS stack. [00:37:28] Jay McBain: I talked about Salesforce, ServiceNow, Workday, et cetera. They’ve already built that seven layer model and in some cases it’s 70 layers. But the fact is, is they’re gonna wait for those SaaS layers to deliver ag agentic to them. So this is how it’s gonna play out for the next three and a half, three to five years. [00:37:45] Jay McBain: And partners are realizing that many of them were slow to pick up SaaS ’cause they didn’t resell it. Well now to win in this next three to half, three to five years, you’re gonna have to play in this environment. When you start looking out from here, the next generation, you know, kind of five through 15 years gets interesting in more of a physical sense. [00:38:06] Jay McBain: Where I was yesterday talking about every IOT device that now is internet access, starts to get access to large language models. Every little sensor, every camera, everything that’s out there starts to get smart. But there’s a point. The first trillionaire, I believe, will be created here. Elon’s already halfway there. [00:38:24] Jay McBain: Um, but when Bill Gates thought there was gonna be a PC in every home, and IBM thought they were gonna sell 10,000 to hobbyists, that created the richest person in the world for 20 years, there will be a humanoid in every home. There’s gonna be a point in time that you’re out having drinks with your friends, and somebody’s gonna say, the early adopter of your friends is gonna say. [00:38:46] Jay McBain: I haven’t done the dishes in six weeks. I haven’t done the laundry. I haven’t made my bed. I haven’t mowed the lawn. When they say that, you’re gonna say, well, how? And they’re gonna say, well, this year I didn’t buy a new car, but I went to the car dealership and I bought this. So we’re very close to the dexterity needed. [00:39:05] Jay McBain: We’ve got the large language models. Now. The chat, GPT version 10 by then is going to make an insane, and every house is gonna have one of the. [00:39:17] Jay McBain: This is the promise of ai. It’s not humanoid robots, it’s not agents. It’s this. 99% of the world’s business data has not been trained or tuned into models yet. Again, this is the slow moving business. If you want to think about the 99% of business data, every flight we’ve all taken in this room sits on a saber system that was put in place in 1964. [00:39:43] Jay McBain: Every banking transaction, we’ve all made, every withdrawal, every deposit sits on an IBM mainframe put in place in the sixties or seventies. 83% of this data sits in cold storage at the edge. It’s not ready to be moved. It’s not cleansed, it’s not, um, indexed. It’s not in any format or sitting on any infrastructure that a large language model will be able to gobble up the data. [00:40:10] Jay McBain: None of the workflows, none of the programming on top of that data is yet ready. So this is your 10 to 20 year arc of this era that chat bot today when they cancel your flight is cute. It’s empathetic, it feels bad for you, or at least it seems to, but it can’t do anything. It can’t book you the Marriott and get you an Uber and then a 5:00 AM flight the next morning. [00:40:34] Jay McBain: It can’t do any of that. But more importantly, it doesn’t know who you are. I’ve got 53 years of flights under my belt and they, I’m the person that get me within six hours of my kids and get me a one-way Hertz rental. You know, if there’s bad weather in Miami, get me to Tampa, get me a Hertz, I’m driving home, I’m gonna make it home. [00:40:56] Jay McBain: I’m not the 5:00 AM get me a hotel person. They would know that if they picked up the flights that I’ve taken in the past. Each of us are different. When you get access to the business data and you become ag agentic, everything changes. Every industry changes because of this around the customers. When you ask about this 35% growth, working on that data, working in traditional consulting and design and implementation, working in the $7 trillion of infrastructure, storage, compute, networking, that’s gonna be around, this is a massive opportunity. [00:41:30] Jay McBain: Services are gonna continue to outgrow products. Probably for the next five to 10 years because of this, and I’m gonna finish here. So we talked a lot about quantifying names, faces, places, and I think where we failed the most as ultimate partners is underneath the tam, which every one of our CEOs knows to the decimal point underneath the TAM that our board thinks they’re chasing. [00:41:59] Jay McBain: We’ve done a very poor job. Of talking about the available markets and obtainable markets underneath it, we, we’ve shown them theory. We’ve shown them a bunch of, you know, really smart stuff, and PowerPoint slides up the wazoo, but we’ve never quantified it for them. If they wanna win, if they want to get access, if they want to double their pipeline, triple their pipeline, if they wanna start winning more deals, if they wanna win deals that are three times larger, they close two times faster. [00:42:31] Jay McBain: And they renew 15% larger. They have to get into the available and obtainable markets. So just in the last couple weeks I spoke at Cribble, I spoke at Octane, I spoke at CrowdStrike Falcon. All three of those companies at the CEO level, main stage use those exact three numbers, three x, two x, 15%. That’s the language of platforms, and they’re investing millions and millions and millions of dollars on teams. [00:42:59] Jay McBain: To go build out the Sam Andal in name spaces and places. So you’ve heard me talk about these 28 moments a lot. They’re the ones that you spend when you buy a car. Some people spend one moment and they drive to the Cadillac dealership. ’cause Larry’s been, you know, taking care of the family for 50 years. [00:43:18] Jay McBain: Some people spend 50 moments like I do, watching every YouTube video and every, you know, thing on the internet. I clear the internet cover to cover. But the fact is, is every deal averages around these 28 moments. Your customer, there’s 13 members of the buying committee today. There’s seven partners and they’re buying seven things. [00:43:37] Jay McBain: There’s 27 things orchestrating inside these 28 moments. And where and how they all take place is a story of partnering. So a couple of years ago, canals. Latin for channel was acquired by amia, which is a part of Informa Tech Target, which is majority owned by Informa. All that being said, there’s hundreds of magazines that we have. [00:44:00] Jay McBain: There’s hundreds of events that we run. If somebody’s buying cybersecurity, they probably went to Black Hat or they probably went to GI Tech. One of these events we run, or one of the magazines. So we pick up these signals, these buyer intent signals as a company. Why did they wanna, um, buy a, uh, a Canals, which was a, you know, a small analyst firm around channels? [00:44:22] Jay McBain: They understood this as well. The 28 moments look a lot like this when marketers and salespeople are busy filling in the spots of every deal. And by the way, this is a real deal. AstraZeneca came in to spend millions of dollars on ASAP transformation, and you can start to see as the customer got smart. [00:44:45] Jay McBain: The eBooks, they read the podcasts, they listened to the events they went to. You start to see how this played out over the long term. But the thing we’ve never had in our industry is the light blue boxes. This deal was won and lost in December. In this particular case, NTT software won and Yash came in and sold the customer five projects. [00:45:07] Jay McBain: The millions of dollars that were going to be spent were solved here. The design and architecture work was all done here. A couple of ISVs You see in light blue came in right at the end, deal was closed in April. You see the six month cycle. But what if you could fill in every one of the 28 boxes in every single customer prospect that your sales and marketing team have? [00:45:30] Jay McBain: But here’s the brilliance of this. Those light blue boxes didn’t win the deals there. They won the deals months before that. So when NTT and Software one walked into this deal. They probably won the deal back in October and they had to go through the redlining. They had to go through the contracting, they had to go through all the stuff and the Gantt chart to get started. [00:45:54] Jay McBain: But while your CMO is getting all excited about somebody reading an ebook and triggering an MQL that the sales team doesn’t want, ’cause it’s not qualified, it’s not sales qualified, you walk in and say, no, no. This is a multimillion deal, dollar deal. It’s AstraZeneca. I know the five partners that are coming in in December to solidify the seven layers, and you’re walking in at the same time as the CMOs bragging about an ebook. [00:46:21] Jay McBain: This changes everything. If we could get to this level of data about every dollar of our tam, we not only outgrow our competitors, we become the platforms of the next generation. Partnering and ultimate partnering is all here. And this is what we’re doing in this room. This is what we’re doing over these couple of days, and this is what, uh, the mission that Vince is leading. [00:46:43] Jay McBain: Thank you so much. [00:46:47] Vince Menzione: Woo. Day in the house. Good to see you my friend. Good to see you. Oh, we’re gonna spend a couple minutes. Um, I’m put you in the second seat. We’re gonna put, we’re gonna make it sit fireside for a minute. Uh, that was intense. It was pretty incredible actually, Jay. And so I’m, I think I wanna open it up ’cause we only have a few minutes just to, any questions? [00:47:06] Vince Menzione: I’m sure people are just digesting. We already have one up here. See, [00:47:09] Question: Jay knows I’m [00:47:10] Vince Menzione: a question. I love it. We, I don’t think we have any I can grab a mic, a roving mic. I could be a roving mic person. Hold on. We can do this. This is not on. [00:47:25] Vince Menzione: Test, test. Yes it is. Yeah. [00:47:26] Question: Theresa Carriol dared me to ask a question and I say, you don’t have to dare me. You know, I’m going to Anyway. Um, so Jay, of the point of view that with all of the new AI players that strategic alliances is again having a moment, and I was curious your point of view on what you’re seeing around this emergence and trend of strategic alliances and strategic alliance management. [00:47:52] Question: As compared to channel management. And what are you seeing in terms of large vendors like AWS investing in that strategic alliance role versus that channel role training, enablement, measurement, all that good stuff? [00:48:06] Jay McBain: Yeah, it’s, it’s a great question. So when I told the story about toast at the restaurant or Square or Clover, they’re not call, they’re not gonna call open AI or Nvidia themselves either. [00:48:17] Jay McBain: When you look out at the 250,000 ISVs. That make up this AI stack, there is the layers that happen there. So the Alliance with AWS, the alliance they have with Microsoft or Google is going to be how they generate agent AI in their platforms. So when I talk about a seven layer stack, the average deal being seven layers, AI is gonna drive this to nine, and then 11, then probably 13. [00:48:44] Jay McBain: So in terms of how alliances work, I had it up there as one of the five core strategies, and I think it’s pretty even. You can have the best alliances in the world, but if the seven partners trusted by the customer don’t know what that alliance is and the benefits to the customer and never mention it, it’s all for Naugh. [00:49:00] Jay McBain: If you’re go-to market, you’re co-selling, your co-marketing strategies are not built around that alliance. It’s all for naught. If the integration and the co-innovation, the co-development, the all the co-creation work that’s done inside these alliances isn’t translated to customer outcomes, it’s all for naugh. [00:49:17] Jay McBain: These are all five parallel swim lanes. All five are absolutely critically needed. And I think they’re all five pretty equally weighted in terms of needing each other. Yes. To be successful in the era of platforms. Yeah. [00:49:32] Vince Menzione: And the problem is they’re all stove pipe today. If, if at all. Yeah. Maintained, right. [00:49:36] Vince Menzione: Alliances is an example. Channels and other example. They don’t talk to one another. Judge any, we’ve got a mic up here if anybody else has. Yep. We have some questions here, Jacqueline. [00:49:51] Question: So when we’re developing our channel programs, any advice on, you know, what’s the shift that we should make six months from now, a year from now? The historical has been bronze, silver, gold, right? And you’ve got your deal registration, but what’s the future look like? [00:50:05] Jay McBain: Yeah, so I mean, the programs are, are changing to, to the point where the customer should be in the middle and realizing the seven partners you need to win the deal. [00:50:15] Jay McBain: And depending on what category of product you’re in, security, how much you rely on resell, 91.6%. You know, the channel partners are gonna be critical where the customer spends the money. And if you’re adding friction to that process, you’re adding friction in terms of your growth. So you know, if you’re in cybersecurity, you have to have a pretty wide open reseller model. [00:50:39] Jay McBain: You have to have a wide open distribution model, and you have to make sure you’re there at that point of sale. While at the same time, considering the other six partners at moment 12 who are in either saying nice things about you or not, the customer might even be starting with you. ’cause there is actually one thing that I didn’t mention when I showed the 28 moments filled in. [00:51:00] Jay McBain: You’ll notice that the customer went to AWS twice direct. AWS lost the deal. Microsoft won the deal software. One is Microsoft’s biggest reseller in the world. They just acquired crayon. NTT who, who loves both had their Microsoft team go in. [00:51:18] Question: Mm. [00:51:19] Jay McBain: So I think that they went to AWS thinking it was A-W-S-S-A-P, you know, kind of starting this seven layer stack. [00:51:25] Jay McBain: I think they finished those, you know, critical moments in the middle looking at it. And then they went back to AWS kind of going probably WWTF. Yeah. What we thought was happening isn’t actually the outcome that was painted by our most trusted people. So, you know, to answer your question, listen to your partners. [00:51:43] Jay McBain: They want to be recognized for the other things they’re doing. You can’t be spending a hundred percent of the dollars at the point of sale. You gotta have a point of system that recognizes the point of sale, maybe even gold, silver, bronze, but recognizing that you’re paying for these other moments as well. [00:51:57] Jay McBain: Paying for alliances, paying for integrations and everything else, uh, in the cyber stack. And, um, you know, recognizing also the top 1000. So if I took your tam. And I overlaid those thousand logos. I would be walking into 2026 the best I could of showing my company logo by logo, where 80% of our TAM sits as wallet share, not by revenue. [00:52:25] Jay McBain: Remember, a million dollar partner is not a million dollar partner. One of them sells 1.2 million in our category. We should buy them a baseball cap and have ’em sit in the front row of our event. One of them sells $10 million and only sells our stuff if the customer asks. So my company should be looking at that $9 million opportunity and making sure my programs are writing the checks and my coverage. [00:52:48] Jay McBain: My capacity and capability planning is getting obsessed over that $9 million. My farmers can go over there, my hunters can go over here, and I should be submitting a list of a thousand sorted in descending order of opportunity. Of where my company can write program dollars into. [00:53:07] Vince Menzione: Great answer. All right. I, I do wanna be cognizant of time and the, all the other sessions we have. [00:53:14] Vince Menzione: So we’ll just take one other question if there are any here and if not, we’ll let I know. Jay, you’re gonna be mingling around for a little while before your flight. I’m [00:53:21] Jay McBain: here the whole day. [00:53:22] Vince Menzione: You, you’re the whole day. I see that Jay’s here the whole day. So if you have any other questions and, and, uh, sharing the deck is that. [00:53:29] Vince Menzione: Yep. Alright. We have permission to share the deck with the each of you as well. [00:53:34] Jay McBain: Alright, well thank you very much everyone. Jay. Great to have you.

“You don't want money that is not a good store of value. We're in a very specific point in human history where that exists, but that's not the default, right? We have to remember that. These more or less last hundred years - this is just a very small spot in human history where we all happened to be born - where money is not a good store of value, right? Because governments have coerced it upon us. But it wasn't like that before. It's not the normal state of things. The normal state of things is that money is a good store of value, right? Gold was a good store of value. In other societies, it was a good store of value in various materials, right? We don't need to get into the history of money. But the important thing to remember is that we are the exception. We are the anomaly where something went kind of wrong and has to be fixed.”~ Ben Kaufman I sit down with Ben Kaufman to catch up and take stock of where Bitcoin actually is right now. We dig into the four-year cycle, whether it still matters, and what ETFs, politics, and financialization have changed about the culture. Ben shares insights from his work on Miniscript and Bitcoin Keeper, including why better recovery, inheritance, and UX matter more than ever. We talk Lightning as the default payment rail, custodial tradeoffs for small amounts, and what sovereignty really means in practice. The conversation drifts into AI, productivity, and why this shift feels bigger than anything we expected a few years ago. We also touch on privacy, regulation, and why that side of Bitcoin feels stalled despite better tools. This is a thoughtful conversation on building, patience, and why understanding Bitcoin matters more than chasing green candles. Check out our awesome sponsors! Ledn: Need fiat but don't want to sell your Bitcoin? Ledn offers secure, Bitcoin-backed loans with no credit checks, flexible repayment, and fast turnaround—often within 24 hours. With $10B+ in loans across 100+ countries and transparent Proof of Reserves, Ledn is a trusted option for unlocking liquidity without giving up your Bitcoin. (Link: https://learn.ledn.io/audible) HRF: The Human Rights Foundation is a nonpartisan, nonprofit organization that promotes and protects human rights globally, with a focus on closed societies. Subscribe to HRF's Financial Freedom Newsletter today. (Link: https://mailchi.mp/hrf.org/financial-freedom-newsletter) OFF: The Oslo Freedom Forum is a global human rights event by the Human Rights Foundation (HRF), uniting voices from activism, journalism, tech, and beyond. Through powerful stories and collaboration, OFF advances freedom and human potential worldwide. Join us next June. (Link: https://oslofreedomforum.com/) Pubky: Pubky is building the next web, a decentralized system designed to put control back in your hands. Escape censorship, algorithmic manipulation, and walled gardens by owning your identity and data. Explore the Pubky web and become the algorithm today. Don't forget to find me on my Pubky ID here: pk:5d7thwzkxx5mz6gk1f19wfyykr6nrwzaxri3io7ahejg1z74qngo. (Link: https://pubky.org) Chroma: Chroma is dedicated to advancing human performance and well-being through cutting-edge light therapy devices and performance eyewear. Their mission is to enhance physical and mental health, unlocking peak human health, cognitive function, and physical performance. Get 10% off your order with the code BITCOINAUDIBLE. (Link: https://getchroma.co/?ref=BitcoinAudible) Guest Links

Given the long build, GTM, penetration cycles and feedback loops for pre-seed investors and the teams they back, we do not believe at Olive Capital that making annual predictions makes a lot of sense.Hence, here are our 10 PREDICTIONS that we believe will likely unfold by 2040.By 2040, 15 years from now, we at Olive Capital expect "everyday finance" to be rebuilt on invisible web3 rails, "work and creativity" to be reorganized around agent tools, and "privacy-selective disclosure" to be a default expectation in consumer products.​ We propose that year after year, we will be grading the progress made towards these predictions, and even if we keep the option to revisit any of these predictions based on fundamental dynamics shifts we might observe, these 10 foreseen shifts are the ones we have the highest conviction on.What are our 10 predictions for 2040? 1. Mainstream “super wallets” replace checking accounts. 2. Invisible crypto infrastructure in 80% of consumer finance apps. 3. Consumer-grade portfolio management powered by web3 rails becomes default. 4. Tax and reporting engines become real-time. 5. Personal “work agents” handle 30–50% of white-collar tasks. 6. Agent-native platforms become core B2B infrastructure. 7. Creators and solo entrepreneurs run “micro-agency stacks”. 8. Selective disclosure becomes a regulatory and UX norm. 9. User-operated identity and data vaults go mainstream. 10. Consumer apps win by “privacy-first differentiation”. -- Onwards to 2040, and feel free to contact us at Olive Capital if you want to discuss our thesis and share your views.-- The podcasts are authored, edited and produced by Raphael Grieco (raphael-grieco.com | olivecapital.vc).

In this repeat episode, Kent C. Dodds came back on to the podcast with bold ideas and a game-changing vision for the future of AI and web development. In this episode, we dive into the Model Context Protocol (MCP), the power behind Epic AI Pro, and how developers can start building Jarvis-like assistants today. From replacing websites with MCP servers to reimagining voice interfaces and AI security, Kent lays out the roadmap for what's next, and why it matters right now. Don't miss this fast-paced conversation about the tools and tech reshaping everything. Links Website: https://kentcdodds.com X: https://x.com/kentcdodds Github: https://github.com/kentcdodds YouTube: https://www.youtube.com/c/kentcdodds-vids Twitch: https://www.twitch.tv/kentcdodds LinkedIn: https://www.linkedin.com/in/kentcdodds Resources Please make Jarvis (so I don't have to): https://www.epicai.pro/please-make-jarvis AI Engineering Posts by Kent C. Dodds: https://www.epicai.pro/posts We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Em, at emily.kochanek@logrocket.com (mailto:emily.kochanek@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr)

Pour sa dernière rencontre de l'année, Jean-François Poulin revient à un angle souvent négligé dans le discours sur l'IA, l'humain. À partir du livre de Farid Mheir CTO et auteur issu du monde UX, il rappelle l'importance des personas, des usages réels et des contextes d'utilisation. Une réflexion qui fait écho aux erreurs déjà commises lors des grandes vagues technologiques passées. Un segment qui invite à ralentir et à repenser l'IA non pas comme une fin, mais comme un outil au service des personnes.

Don't wait for perfect... submit it bad. In this episode of the Agency Rocket Show, Liz Hunt sits down with DayCloud designer Maren McDaniel to talk about her journey from illustrator and graphic designer into the world of website design. They unpack what it really looks like to learn a new skill inside an agency environment, from early fear and perfectionism to feedback, collaboration, and real growth through doing. Maren shares how she went from avoiding web design altogether to confidently building sites, why minimalist design can be harder than maximalism, and how wireframes, typography, color restraint, and UX thinking reshaped the way she designs. Liz offers insight into mentorship, critique, and why submitting work before it feels “ready” is essential to becoming a better designer. If you're a creative who's afraid to show unfinished work, struggling with perfectionism, or learning something new and uncomfortable, this episode is your reminder that growth doesn't happen when things are perfect. It happens when you start.

This week includes another excerpt from Darren's appearance on the Beyond the Interface podcast where a broad array of topics were included. This segment includes "rapid fire" coverage of such topics such as the importance of embracing gatekeeping, the problem with bootcamps, the fallacy of UX writing, tips for starting a UX career, managing the votality of the discipline, how to approach AI and its hype, the truth about portfolios, and the need to respect UX's pioneers. Enjoy!REMINDER: Video is available for this episode via select resources. #ux#podcasts#cxofmradio#cxofm#realuxtalk#worldofux#worldouxBookmark the new World of UX website at https://www.worldoux.com. Visit the UX Uncensored blog at https://uxuncensored.medium.com. Get your specialized UX merchandise at https://www.kaizentees.com.

Joel Dolisy, CTO at WellSky, joins the podcast to reveal why organizational design is the ultimate "operating system" for scaling tech companies. This conversation is a deep dive into how engineering leaders must adapt their strategies when moving between the hyper growth of Venture Capital and the disciplined profitability of Private Equity.Building a high performing team is about much more than just hiring. Joel explains the necessity of maximizing the "multiplier effect" where the collective output far exceeds the sum of individual parts. We explore the pragmatic reality of digital transformation, the "art" of timing disruptive technology adoption like Generative AI, and how to use the Three Horizons framework to keep your core business stable while chasing the next big innovation. Whether you are leading a team of ten or an organization of hundreds, these insights on design principles and leadership context are essential for navigating the complexities of modern software delivery.Core InsightsShifting the perspective of software from a cost center to a core growth enabler is the fundamental requirement for any company aiming to be a true innovator.Private Equity environments require a specialized leadership approach because the "hold period" clock dictates when to prioritize aggressive growth versus EBITDA margin acceleration.Scaling successfully requires a "skeleton" of design principles, such as maintaining team sizes around eight people to ensure optimal communication flow and minimize overhead.The most critical role of a senior leader is providing constant context to the engineering org, ensuring teams understand the "why" behind shifting constraints as the company matures.Timestamped Highlights01:12 Defining the broad remit of a CTO from infrastructure and security to the unusual addition of UX.04:44 Treating your organizational structure as a living operating system that must be upgraded as you grow.10:07 Why innovation must include internal efficiency gains to free up resources for new revenue streams.15:01 Navigating the massive waves of disruption from the internet to mobile and now large language models.23:11 The tactical differences in funding engineering efforts during a five to seven year Private Equity hold period.28:57 Applying Team Topologies to create clear responsibilities across platform, feature, and enablement teams.Words to Lead By"You are trying to optimize what a set of people can do together to create bigger and greater things than the sum of the individual parts there".Expert Tactics for Tech LeadersWhen evaluating new technology like AI, Joel suggests looking at the "adoption curve compression". Unlike the mid nineties when businesses had a decade to figure out the internet, the window to integrate modern disruptors is shrinking. Leaders should use the Three Horizons framework to move dollars from the core business (Horizon 1) to speculative innovation (Horizon 3) without making knee jerk reactions based solely on hype.Join the ConversationIf you found these insights on organizational design helpful, please subscribe to the show on your favorite platform and share this episode with a fellow engineering leader. You can also connect with Joel Dolisy on LinkedIn to keep up with his latest thoughts on healthcare technology and leadership.

Alex Salazar is the CEO and Co-Founder of Arcade.dev, working on secure AI agents and real-world automation integrations.Chiara Caratelli is a Data Scientist at Prosus Group, working on AI agents, web automation, and evaluation of robust multimodal models.Join the Community: https://go.mlops.community/YTJoinInGet the newsletter: https://go.mlops.community/YTNewsletterMLOps GPU Guide: ⁠https://go.mlops.community/gpuguide// AbstractAgents sound smart until millions of users show up. A real talk on tools, UX, and why autonomy is overrated.// BioChiara CaratelliChiara is a Data Scientist at Prosus, where she develops AI-driven solutions with a focus on AI agents, multimodal models, and new user experiences. With a PhD in Computational Science and a background in machine learning engineering and data science, she has worked on deploying AI-powered applications at scale, collaborating with Prosus portfolio companies to drive real-world impact.Beyond her work at Prosus, she enjoys experimenting with generative AI and art. She is also an avid climber and book reader, always eager to explore new ideas and share knowledge with the AI and ML community.Alex SalazarAlex is the CEO and co-founder of Arcade.dev, the unified agent action platform that makes AI agents production-ready. Previously, Salazar co-founded Stormpath, the first authentication API for developers, which was acquired by Okta. At Okta, he led developer products, accounting for 25% of total bookings, and launched a new auth-centric proxy server product that reached $9M in revenue within a year. He also managed Okta's network of over 7,000 auth integrations. Alex holds a computer science degree from Georgia Tech and an MBA from Stanford University.// Related LinksWebsite: https://www.prosus.com/Website: https://www.arcade.dev/~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our Slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Alex on LinkedIn: /alexsalazar/Connect with Chiara on LinkedIn: /chiara-caratelli/Timestamps:[00:00] Intro[00:15] Insights from iFood[06:22] API vs agent intention[09:45] Tool definition clarity[15:37] Preemptive context loading[27:50] Contextualizing agent data[33:27] Prompt bloat in payments[41:33] Agent building evolution[50:09] Agent program scalability[55:29] Why multi-agent is a dead end[56:17] Wrap up

In this episode, Sarah talks with Allie, a Senior UX Designer with over a decade of experience, about what it really looks like to lose your confidence mid-career, and how to rebuild it without rushing, panicking, or burning yourself out.After navigating years of instability, repeated layoffs around her, and slowly losing her sense of confidence at work, Allie joined Career Strategy Lab feeling disconnected from her own value. Through foundational work like career inventory, 360° feedback, and the Compass Statement, she rebuilt clarity around her strengths, rediscovered her story, and landed a new role at PepsiCo with confidence restored.This episode is a powerful reminder that confidence isn't something you “should already have.” It's something you rebuild through clarity, structure, and self-trust.What You'll Learn in This Episode:✔️ What it actually feels like to “lose your mojo” after years in UX✔️ Why giving yourself grace is a strategic career move—not a weakness✔️ How taking inventory of your work restores confidence fast✔️ The role of external feedback in uncovering hidden strengths✔️ Why trying to rush ahead in your job search often backfires✔️ How watching others' critiques can improve your own portfolio and storytelling✔️ Why treating your job search like a real project changes everythingTimestamps:00:00 Introduction to Sarah Doody and Career Strategy Lab00:38 Episode Overview and Open House Context02:29 Meet Allie: A UX Journey03:59 Confidence and Career Strategy Lab08:19 Mindset Shifts and Lessons Learned11:18 Impactful Feedback and Storytelling13:40 Final Thoughts and Advice16:58 Conclusion and Podcast Outro17:38 Special Message for Job Seekers

In this episode, I'm joined by Howard Wu, co-founder of Aleo and CEO of Provable.We dive into programmable privacy, why transparent stablecoins break real-world finance, how Aleo enables private yet compliant smart contracts, and what it will take to bring institutions on-chain. We also explore AI agents, crypto payments, and where privacy actually matters in practice.Key Timestamps[00:00:00] Intro: Howard's background and Aleo's focus on programmable privacy [00:02:00] From Bitcoin mining to ZK research at Berkeley[00:03:00] Aleo's core thesis: privacy + programmability[00:05:00] Why stablecoins need privacy and compliance[00:09:00] The broken UX of transparent wallets [00:11:00] How Aleo's ZK smart contracts work[00:14:00] Provable's role in the Aleo ecosystem [00:17:00] Institutional use cases: payments, payroll, trading[00:21:00] Privacy vs convenience in the real world [00:28:00] Roadmap: private stablecoins and integrations[00:35:00] AI agents, crypto, and the future of payments[00:40:00] Aleo's ask: builders, partners, and collaboratorsConnecthttps://aleo.org/https://www.linkedin.com/company/aleohq/https://x.com/AleoHQhttps://www.linkedin.com/in/1howardwu/https://x.com/1HowardWuDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Get featuredBe a guest on the podcast or contact us – https://www.web3pod.xyz/

Episode page: https://bit.ly/3KT962a As we head into 2026, design is no longer just about aesthetics—it's about strategy, collaboration, and customer empathy. In this episode of Insights Unlocked, Nathan Isaacs sits down with Lacey Fabrizio, Principal Solution Marketing Manager at UserTesting, to discuss the major shifts happening in the design and product space. Lacey shares three key trends reshaping the field: Designers are moving upstream and playing a more strategic role in defining problems—not just polishing solutions. AI is becoming a powerful brainstorming partner, helping designers break creative patterns and explore new directions. Teams are adopting continuous, lightweight feedback loops to stay tightly connected to customer needs and avoid designing in the dark. Whether you're in design, product, or marketing, this conversation offers valuable insight into how to embrace these changes and design with more intention. What you'll learn: How designers are gaining influence earlier in product development Why AI is most powerful as a creative collaborator The importance of fast, continuous user feedback to improve outcomes How these trends are shaping a more empowered, customer-first design culture Resources & links: Lacey Fabrizio on LinkedIn Nathan Isaacs on LinkedIn The 2026 Experience Survival Guide: scaling human insight across every team — This on-demand webinar explores how AI and connected workflows help teams gather and act on customer feedback faster, smarter, and at scale across UX, product, design, and marketing. How to enhance design efficiency through continuous user feedback — This guide shows how continuous user feedback helps designers move faster, make smarter decisions, and reduce rework by testing early and iterating often. How to transform your UX design process with continuous customer feedback — an Insights Unlocked episode about building continuous customer interview programs to support the product development life cycle. How design teams leverage user feedback in design to transform products — This blog post explains how user feedback bridges intention and real experience to elevate design outcomes and reduce costly revisions.

Clinic owners and physical therapists — this one's a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You'll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.What You'll Learn:Where patients are dropping off — and whyWhy your intake form is probably working against youHow self-referral is flipping traditional marketingConcierge PT pricing and perception shiftsFixes that scale without hurting patient trustSponsors:Pre-Roll: Brooks IHL → https://www.brooksihl.orgMid-Roll: EMPOWER EMR → https://www.empoweremr.comPre-Parting: U.S. Physical Therapy → https://www.usph.comPSA: Go Baby Go → Support mobility for kids: [Link Placeholder]Subscribe & Follow:Apple → https://apple.co/3IP8U0OSpotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcWebsite → https://www.ptpintcast.com/

As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.About the speakers:Christian Holst (Co-founder & Research Director, Baymard Institute)Jamie Holst (Co-founder & CTO, Baymard Institute)Kate Moran (VP, NN/G)Links Referenced in the Episode:Try UX Ray for Free: https://baymard.com/product/ux-rayRead their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluationsRelated NN/G Courses:Accelerating Research with AIAI for Design WorkflowsDesigning AI ExperiencesAI Product StrategyCheck out ALL of our courses at nngroup.com/learningRelated NN/G Articles:AI Hallucinations: What Designers Need to KnowAI-Powered Tools for UX Research: Issues and LimitationsAI as a UX AssistantAI Chatbots Discourage Error Checking

Bitcoin doesn't win by forcing everyone to run a node, it wins by fading into the background. In this conversation, Brandon Green sits down with Peter McKormack to discuss leaving What Bitcoin Did, Bitcoin UX, ETFs, and why invisible adoption matters most. From ETFs and pensions to media and football clubs, this episode breaks down how Bitcoin quietly integrates into everyday life.

NOTES This episode of BSDNow is brought to you by Tarsnap (https://www.tarsnap.com/bsdnow) and the BSDNow Patreon (https://www.patreon.com/bsdnow) Headlines NOTES This episode of BSDNow is brought to you by Tarsnap (https://www.tarsnap.com/bsdnow) and the BSDNow Patreon (https://www.patreon.com/bsdnow) Headlines Is DWPD Still a Useful SSD Spec? (https://klarasystems.com/articles/is-dwpd-still-useful-ssd-spec/?utm_source=BSD%20Now&utm_medium=Podcast) Moving From Windows To FreeBSD As The Linux Chaos Alternative (https://hackaday.com/2025/11/11/moving-from-windows-to-freebsd-as-the-linux-chaos-alternative/) Computer Chronicles Revisited 131 - Open Look, OSF/Motif, Macintosh IIcx and A/UX (https://computerchronicles.blog/post/computer-chronicles-revisited-131-open-look-osf-motif-macintosh-iicx-aux/) - Submitted by listener S.M. Oliva News Roundup We haven't seen ZFS checksum failures for a couple of years (https://utcc.utoronto.ca/~cks/space/blog/solaris/ZFSOurRareChecksumFailuresII) Using FreeBSD to make self-hosting fun again (https://jsteuernagel.de/posts/using-freebsd-to-make-self-hosting-fun-again/) The usability of open source operating systems (https://posixcafe.org/blogs/2025/11/24/0/) Phoenix AZ timezone issue (https://lists.iana.org/hyperkitty/list/tz@iana.org/thread/JZTH2RBARV4YFNTNFAXBGOACAN65JPIX/) The only existing copy of UNIX v4 (https://oldbytes.space/@bitsavers/115505135441862982) Tarsnap This weeks episode of BSDNow was sponsored by our friends at Tarsnap, the only secure online backup you can trust your data to. Even paranoids need backups. Feedback/Questions Send questions, comments, show ideas/topics, or stories you want mentioned on the show to feedback@bsdnow.tv (mailto:feedback@bsdnow.tv) Join us and other BSD Fans in our BSD Now Telegram channel (https://t.me/bsdnow) Is DWPD Still a Useful SSD Spec? (https://klarasystems.com/articles/is-dwpd-still-useful-ssd-spec/?utm_source=BSD%20Now&utm_medium=Podcast) Moving From Windows To FreeBSD As The Linux Chaos Alternative (https://hackaday.com/2025/11/11/moving-from-windows-to-freebsd-as-the-linux-chaos-alternative/) Computer Chronicles Revisited 131 - Open Look, OSF/Motif, Macintosh IIcx and A/UX (https://computerchronicles.blog/post/computer-chronicles-revisited-131-open-look-osf-motif-macintosh-iicx-aux/) - Submitted by listener S.M. Oliva News Roundup We haven't seen ZFS checksum failures for a couple of years (https://utcc.utoronto.ca/~cks/space/blog/solaris/ZFSOurRareChecksumFailuresII) Using FreeBSD to make self-hosting fun again (https://jsteuernagel.de/posts/using-freebsd-to-make-self-hosting-fun-again/) The usability of open source operating systems (https://posixcafe.org/blogs/2025/11/24/0/) Phoenix AZ timezone issue (https://lists.iana.org/hyperkitty/list/tz@iana.org/thread/JZTH2RBARV4YFNTNFAXBGOACAN65JPIX/) The only existing copy of UNIX v4 (https://oldbytes.space/@bitsavers/115505135441862982) Tarsnap This weeks episode of BSDNow was sponsored by our friends at Tarsnap, the only secure online backup you can trust your data to. Even paranoids need backups. Feedback/Questions Send questions, comments, show ideas/topics, or stories you want mentioned on the show to feedback@bsdnow.tv (mailto:feedback@bsdnow.tv) Join us and other BSD Fans in our BSD Now Telegram channel (https://t.me/bsdnow)

Jack Harrington sits down with Tanner Linsley to talk about the evolution of TanStack and where it's headed next. They explore how early projects like React Query and React Table influenced the headless philosophy behind TanStack Router, why virtualized lists matter at scale, and what makes forms in React so challenging. Tanner breaks down TanStack Start and its client-first approach to SSR, routing, and data loading, and shares his perspective on React Server Components, modern authentication tradeoffs, and composable tooling. The episode wraps with a look at TanStack's roadmap and what it takes to sustainably maintain open source at scale. We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Check out our newsletter (https://blog.logrocket.com/the-replay-newsletter/)! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Chapters 01:00 – What is TanStack? Contributors, projects, and mission 02:05 – React Query vs React Table: TanStack's origins 03:10 – TanStack principles: headless, cross-platform, type safety 03:45 – TanStack Virtual and large list performance 05:00 – Forms, abandoned libraries, and lessons learned 06:00 – Why TanStack avoids building auth 07:30 – Auth complexity, SSO, and enterprise realities 08:45 – Partnerships with WorkOS, Clerk, Netlify, and Cloudflare 09:30 – Introducing TanStack Start 10:20 – Client-first architecture and React Router DNA 11:00 – Pages Router nostalgia and migration paths 12:00 – Loaders, data-only routes, and seamless navigation 13:20 – Why data-only mode is a hidden superpower 14:00 – Built-in SWR-style caching and perceived speed 15:20 – Loader footguns and server function boundaries 16:40 – Isomorphic execution model explained 18:00 – Gradual adoption: router → file routing → Start 19:10 – Learning from Remix, Next.js, and past frameworks 20:30 – Full-stack React before modern meta-frameworks 22:00 – Server functions, HTTP methods, and caching 23:30 – Simpler mental models vs server components 25:00 – Donut holes, cognitive load, and developer experience 26:30 – Staying pragmatic and close to real users 28:00 – When not to use TanStack (Shopify, WordPress, etc.) 29:30 – Marketing sites, CMS pain, and team evolution 31:30 – Scaling realities and backend tradeoffs 33:00 – Static vs dynamic apps and framework fit 35:00 – Astro + TanStack Start hybrid architectures 36:20 – Composability with Hono, tRPC, and Nitro 37:20 – Why TanStack Start is a request handler, not a platform 38:50 – TanStack AI announcement and roadmap 40:00 – TanStack DB explained 41:30 – Start 1.0 status and real-world adoption 42:40 – Devtools, Pacer, and upcoming libraries 43:50 – Sustainability, sponsorships, and supporting maintainers 45:30 – How companies and individuals can support TanStack Special Guest: Tanner Linsley.