Cathy shares a minisode about how to create more expansion and energy through collaboration and creativity, why the financial ROI won't give you the jolt you seek, and how to let yourself be guided by the next fun project. Learn more about your ad choices. Visit podcastchoices.com/adchoices
If you've got questions about Two-Brain mentorship, Chris Cooper's got answers.In this episode, Coop runs through the most common questions about business coaching for gym owners. What can you expect in terms of ROI? How do we match you up with a mentor? Can you change mentors?How fast can you turn a gym around? Can a mentor help even if things are going well right now? (Yes!)Does Two-Brain work with gyms that aren't affiliated with CrossFit?Why should you work with Two-Brain and not another mentorship company?You'll get answers to these questions and more from Two-Brain's founder. And if you've got a question that didn't show up here, join the Gym Owners United group and ask it there. We'd be happy to provide an answer!LinksBook a CallGym Owners United0:34 - Do you work with non-CrossFit gyms?2:57 - Can I ever switch mentors?4:49 - Will I see ROI?6:59 - How long will it take to turn my gym around?8:25 - Do I need a mentor if things are good?10:53 - How is Two-Brain different?15:15 - Can I just use your free content?18:07 - What if I don't want to raise my rates?20:57 - How do we choose your mentor?
Let’s Get Vulnerable: Relationship and Dating Advice
ROI isn't just for finances anymore! Discover the importance of ROI in relationships as I share how to invest your energy wisely and prioritize your own growth in a romantic partnership. With the help of this episode, you will be able to: Appreciate the benefits of attending to personal emotions as a way of self-care. Explore the intriguing concept of return on energy investment in interpersonal connections. Distinguish healthy relationship progress, from relationships that drain your energy Uncover essential elements that define successful romantic relationships, including emotional security, friendly companionship, and a fiery passion. Master practical steps to offer meaningful feedback or end a relationship when necessary. Are you ready to become an intentional investor in your relationships?! I am here to help you embody the healthy, secure, and emotionally available version of yourself in the Empowered. Secure. Loved. Relationship Program. *Spots are extremely limited! Don't wait, grab your spot before they are gone: Apply here
Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don't know is because they don't know why they should stop.Confusion is not a good marketing tactic!When designing the graphics for your booth, think of it like a billboard, not a brochure.But not just any billboard – an effective and memorable billboard!When you pass a billboard you have a split second to capture the message. To be effective, it must be clear, concise and memorable. You either got it or you didn't.Effective graphics that tell a story or show what you doMinimal words that tell why or Benefit StatementClear Call to ActionEver saw a billboard that has...Too many words? Confusing pictures?One you didn't know the company or product?One that didn't have a location, phone number or website? At least not large enough to read at 60 mph?What happens? You don't remember it!What I see all too often at trade shows are booth graphics that are more like a brochure. 3 or 4 panels that have a million words on it and would take you 5 minutes to read it all.Plus they use confusing industry jargon and acronyms Too many exhibitors think I have to tell them everything or else they won't know what we do!Instead, the attendees just walk past like they're driving on the freeway, not knowing what you do or being too overwhelmed by your graphics and wording.Some tips when designing your Booth or Exhibit:Clear, concise, and minimal graphicsMinimal words that quickly tell what you do or your overt benefitNo jargon or acronyms – assume attendees are brand new to the industry and don't know what the terms or acronyms mean.Now think of the speed you go through a trade show. You don't have time to stop at every booth, nor do you want to. You see your booth, but never heard of the company. Would you stop at your booth? If not, why not? Pick it apart and tweak it!If you would stop at it, have others inside and outside your company go through the same exercise. Sometimes we're too close to it to see the changes that need to be made.Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple Google Spotify
True North High School - Compass Bible Church
Our world attacks the truthfulness of the Bible all the time. We want our students to not just believe, but to know why they believe the Bible is true. Roi preached all about this to our students this weekend.
Should you be working leads? Is it really worth it in the long run? How can you be maximizing clients in the easiest way possible?Three Things You'll Learn in This EpisodeWhat you should and shouldn't do in this market.Where the business is.Should you buy leads?ResourceCheck Out Exclusive Agent Referrals Real Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to another episode, the real estate marketing dude, podcast, folks we are going to be chatting about quite a bit today. And what I wanted to focus on was what you should and shouldn't do in this market. And depending on where you're at, around the country, things aren't what they were 18 months ago. But that doesn't mean business still isn't being had. So we're bringing on a killer here, he's got over 90 agents in his market. And he hasn't really necessarily seen that effect yet. Because he's constantly staying on top of trends. He hasn't stopped bringing in inbound leads, despite market conditions. And as a result of that is that's why this team has really suffered anything on the numbers, right. But lead generation is pretty expensive, you can lose a lot of money in it very quickly. And for somebody that knows all these different platforms and whatnot, one of the questions we're seeing all around the country is like, Hey, what should I invest my money in right now? Because businesses now Should I buy Zillow lead? Should I buy realtor.com? Should I join one of these referral networking companies? What the fuck is it? So that's what we're gonna be chatting about today is what are we going to what do you do? How do you analyze let's do the pros and cons of lead generation within the real estate space as of 2023, coming into summer, so without further ado, let's go ahead and welcome our guest, Jeremy Wilson. Jeremy, what's up, man? Hey, thanks for having me. Mike. I appreciate your appreciate your time and you having me on for sure. Why don't you tell everyone who you are? What do you do? Where are you at? Yeah. Jeremy Wilson, I'm in, in my home bases Charleston, South Carolina. That's where we started a business about 16 years ago. And, you know, with the lead sources, scaling us we were able to move into a few other cities in South Carolina and and Georgia over the last few years and grow our agent count. And it's all based on lead sources, primarily. So we went from about 10 agents three years ago. And now we've got about 90 agents and four cities, just in the last three years. And out of those what kind of how many numbers of homes are we selling monthly right now. We'll do about 1500 transactions this year, in those in those four cities. Last year, we closed about about 375 million about 900 transactions. So you know, if you, if you take the leads, they're just gonna keep sending you.So you got you know, you understand lead generation, at least in real estate, you probably are a numbers analytical like crazy, and he's from Chicago believe that he's from Chicago. That's why you guys notice everyone like from Chicago works hard. And like actually kicks ass.Except sports. But that's a whole nother story.So here's the question that I have. And I'm like, I've always been refer, we talked about before, you got to show I've always been mainly referral, I do create a lot of content. That's been my business model. It's been our business model as a marketing company and whatnot. But I am dabbling a lot in the lead generation space, we've different company called owner advocate, and we have a referral model. And we get agents referrals and collect a referral fee for the leads we generate. And I've learned a lot in the last year or so on that business. And what I can tell you guys is that lead generation in general is very expensive game. And the vast majority of people can't play the game because they don't have the resources to do so. Right? Whether that's the CRM, the auto responder set up the right way, or it's the budget to nurture for six to nine months before that thing actually starts kicking. There's a whole number of things, but there isn't a grit, which quick thing that I've seen yet is there? No, absolutely not. Now, it's exactly what you said, big, big admin team that nurture the leads, because the agents are not going to do it. You know, they, you know, they want these bottom of the funnel leads that even though they're expensive, they want the quick money. Yep. So walk me through how it works with you guys, regardless of lead sources, like what is that? What do I need to have? If I'm thinking about actually doing this? What is the number one thing I should be doing? Like? Is it my CRM? Is it my auto responder? What's the offer winning offer right now? Let's go through some of those things. Yeah, yeah, I think the CRM is super important, as well as just having enough agents and having teams that are deep enough to be able to handle the number of leads and and just over the years, we've always been a team where we didn't bring any new agents on unless we had the leads to get them. So we just don't bring in agents just to have, you know, more people sitting on the seats on the bus. You know, it was just simply because we had too many leads to handle. You know, so So the CRM is very important. And we've always been a first to claim model some agents or some teams call it Shark Tank. We've tried every way to handle the leads in the past butThis seems to work the best, it creates a little bit of urgency. And then you know, we manage it, my admin team manages on the back end. So agents don't get too greedy and take too many, too many leads to where they can't handle, you know, but inevitably, it still ends up being where, you know, they take the calls, you know, a lot of these are connection calls, because there's a little black synopsis, you know, Joe, which are almost all connection calls, and they get on the phone, and they try to qualify him right away, when they meet him for the first time. But if they're not buying right away, then they can get pushed into automation, in hopes that they'll eventually come back around. So it works great for that low hanging fruit. How many? Because there's different three referral model than buying leads, right? So it's do leads only like I'm talking about zillow.com are buying leads, right? How many leads on average? Do I need to buy before I finally get one and let's just say I'm pretty good at converting, like, I'll just say, I'm not shy, like can actually talk to somebody, I got my shit together, how many things I need to buy to actually like, what you'd expect with the numbers. Yes, so every source is a little bit different. Of course, as you can imagine, we track a few of the sources independently, like Zillow flex, and our best agents are converting 12 To 1512 to 16%, on Zillow flex, as you know, not every agent is doing that. And you know, of course, we've got measures in place to bump them up on the on the scale their realtor.com, you we usually convert those at eight to 10%. Again, some agents, the killers that are just crazy aggressive, you know, they'll convert them a little bit higher than that. So, overall, you know, before we added some of the top of the funnel, lead sources, pay per click, and social media, which we just started six months ago, everything else was bought into the funnel, we would convert eight to 13%, on average for blended conversion. And we do about 15 to 20 Different lead sources that are all bottom of the funnel.So you know, our intent when we brought in these pay per click and social media leads that we knew were going to be more of a long term nurture and probably a lower conversion percent, but much, much cheaper leads is that the agents would would like these because they're they're no referral fee less expensive, even though it took a little bit longer to nurture. Yep. And awesome. I like it, folks. Lead Generation. So basically, what we're talking about is I had offers is like a manufactured lead that you create on your own. And there are a lot of companies that you have to get approved for a lot of these companies know that they're not just gonna go out and take anyone I know with ours, like we really are concerned, we're no, we're not Oh, Joe, or anything like that. We're tiny right now. But, you know, we want to make sure you can convert before we started investing money in you it cost money to generate these leads. And the vast majority is right, like the vast majority of people won't follow up on them in the right way. How important is that?Yeah, and they've changed over just the last two years, these these lead sources, you know,realtor.com has changed their platform, you know, they've tried to do this market VIP thing, which is more of like an invite, only, like you talked about, you know, only inviting certain teams that prove conversions, elaflex izly, that's all about finding the right team that's got the systems in place. Now. Oh, just in the last few weeks, it's been one month since I launched their ojo Plus program. And that's exactly what they're doing. They're splitting the leads in half. And they're finding one or two teams in each market, that can really do a good job with conversion. And they're analyzing, you know, it's weekly calls with your advisor to make sure you're doing a great job with it. So yeah, I think all the paid lead sources are really going away. You know, we're still spending, I think, $600,000 a year on realtor.com leads, but I know that eventually that's going to go away. And it's going to be more of the opposite the model or the market, the IP model. So that's what I'm sort of seeing as well, it's you know, a lot of the companies go that way. And it's because lead generation is expensive, guys, that's good. You said at the very beginning, in tackling it unless you really know how to run all these these things at once. Because you do need social you need retargeting going, you need that to sort of nudge you need just knowing what to target to begin with to create. There's a whole lot of moving parts on this stuff. So what do you what between the agents that you have right now who's succeeding? Who's not? Like, what? What do we have to do hear? It's no, it's not rocket science. You know, if you pulled up our CRM right now, without ever talking to a single one of our agents or listening to any of the phone calls, it's the agents that are just persistent and hard work. And then following up and being organized, those are the agents that are killing it, you know, that they put in the work, they're getting to make the money. It's it's the agents that are just kind of sitting back and hoping that the business will come to them that that just aren't succeeding, unfortunately, what other additional lead sources other than the than the handoffs and the purchased ones, I think you mentioned you guys had like a big, a lot of you had a huge amount of referral type leads and whatnot. Yeah, we're, we're starting to do a lot more referrals. You would think that a team of 90 agents brings in tons of referrals across the country, especially with the leads that we get on the front end being the bottom of the funnelEverybody that our agents are talking to, and we're getting a ton of leads, you know, about 80 to 100 leads a day for our team. And every single person our agent talks to is either moving away from here or moving to here, in most cases, you know, very little, they're very small percentage of the time, or they move in and, you know, within our market. Solooking at those numbers last year, I was embarrassed, you know, we, I think I told you earlier, Mike, we last year, for a team of 90 agents, we received 60, outside referral fees to our company where our agents referred somebody across the United States and a closed. So you know, obviously, when I looked at that number, and we've got, we've got to fix it. So we sat back, and we talked to our agents and tried to find out what was going on. And basically, it was two things, they didn't know how to approach that lead that they were on the phone with for the first time and what to say to them to get a referral off of it. And then the second thing is they didn't know how to find the agent, or they didn't know how to find the agent, but it was just very time consuming, very much a hassle they didn't have time to put into to throw them into a Facebook group or, or anything like or go Google search to find an agent wait for the agents to call them back, which doesn't happen. So so let me I just want to unpack that for all your broker owners listening. And that's just like free money. Literally not having a referral network for your agents like just to go ahead and refer just bottom of the line money right there, you guys. That's sure I don't even think about that, because that's something else I want you guys to really pay attention to, he says, the vast majority of the leads are either moving into or out of their market, which means they're non local. Okay? I want to unpack this a little bit. And the people who convert on leads are always non local. completely fucking weird. or crazy.Okay, and I'm gonna unpack each of these, firstly, to the non local, why is it non local? Why didn't Why is non local former lead generation? Well over 80% of people use the first person they meet with many of which they refer to or they personally know like, or trust or, or know, it's a still referral based business. All lead generation tends to be the ones that convert the vast vast majority of these are moving in or out of a market. Would you agree that? Yeah, absolutely.What does that tell you guys as an agent, what kind of content should you be creating around that? Right? So there's, there's one big hint because everyone tries to go out and spend money on targeting the people that are just moving in or they want to go target like spend money on all this other stuff. And they don't realize that the ones that convert are the ones that don't know anyone in the market yet.And there's a big correlation there. I'm not just theory right? But if there's a correlation, big time with it, too, are the weirdos. Why?Okay, I see them come in there. They're introverted. They're super weird, or they're a hoarder. Okay, these are the these are these, these I'm not joking. Okay. These are the investor deals, okay. And there's like a small percentage of them in the market. But these are the ones that the house is falling apart. There's a distressed situation, they're embarrassed to talk about it. There's a number of ones B K's foreclosure, late payments, high debt, you name it. That's a whole nother that's the that's the inner local right there. Okay, type of typically for lead gen. That's why investors never have a lead generation problem despite market conditions.And the third one is just like, just the weirdos that are introverts, they just don't have they don't know anyone. It's very rare. But they're out there. It's just you're not gonna get rich out of them, though. It's gonna be like a unicorn, when you see on your local and you don't have an agent, you don't know an agent. Okay, great.For sure.Everybody usually knows five agents, you know? Totally. What does that tell you guys on where to spend your money, though? Like and where do you spend your efforts? If you're gonna go into lead? Gen, you got to understand that people you're probably gonna do lead gen with are probably not familiar with the market you're in, what kind of content you create around the market you're in? That's right. Yep. All these bottom of the funnel lead sources or are not familiar with our market. And that's why they're on these websites. Correct? Yep. So that's, that's really interesting. You Pat and you guys probably have like you're doing 100 leads a day. That's what 350,300 52,000 leads a year.So you know, you know what you're doing? Yeah, a lot. A lot of leads coming in. Geez.What's up with the what do you think we're, what direction are we headed here? I'm curious to know if like, since the cost of housing got doubled, with interest rates going up, you know, how has that affected lead generation? I remember in markets past, there'll be big teams that could literally go closed doors overnight. Because the market shifted and they couldn't the ROI they had last month wasn't the ROI they're gonna get this month so they couldn't make smart decisions. What do you see happening is the buying habits changed? Not so much. What's what's going on over there? And, you know, we just talked about it last week in our meeting, so my main market is Charleston, South Carolina. And if you look back 18 months ago, in our whole entire emAlas, there was about 900 homes available to buy. And interest rates were still good. You know, there wasn't any inventory, nobody can find a house, it was multiple offers way over full price. And now fast forward 18 months, there's 2500 homes available. Okay, so three times as many homes available. There's interest rates are up quite a bit from 18 months ago. But there's still no, there's still not enough inventory for the amount of buyers. So, you know, honestly, I'm worried about when rates do drop, it's going to be crazy. You know, how many of those are reloads coming in that Charlson marks I know all my friends are moving out that way, everyone from Chicago is getting the hell out. You know, so you still have that inbound. I'm curious to know what's happening in like, some like Sacramento, I had an agent on and they're like, Dude, we're down. Like, where I pre pandemic levels. He told me the other day. So I guess a lot of it's where you're in the country, too. Yeah. And we're, you know, Columbia, South Carolina, Greenville, South Carolina, Savannah, Georgia, and all of our market, all four of our markets are about the same. You know, just low inventory, things are still settling over full price. You know, I think it's stopping the people that are moving local, that have great rates already locked, and I think it's stopping those people, but people that are moving down from New Jersey that are paying ridiculous, you know, ces every year, you know, it's a no brainer for them to move down here and buy something in this inexpensive market. Yeah, they feel like it's cheap. I mean, people from California are like, oh, man, you got 3400 Square house for under a million bucks. Crazy. Under 750. Whatis this? Oh, my gosh, the pricing around here is this insanely? Yeah. And I've been doing it in Charleston for so long. So I see a house, it's now you know, $500,000. And for so long, it was $200,000? And just seems like it went up overnight. But it's still very affordable in the in the big scheme of things, you know? Yeah. You can almost that's an interesting market to be watching. But yes, that's I would agree with that, because you still have ocean from then it's going to climb until like other oceanfront markets.Very interesting, dude.Anything else you want to sort of any other tips? What do you anything else you want to chat about on this? The referral model is really interesting. You just didn't realize that, hey, if I'm going to be selling someone's house, and they're moving out of town, I might as well just get a referral free from our other agents in the in the market. Yeah. And I think that's it for the teams that I talked to across the country and team leaders and broker owners, they've got to have a solution for their agents on how to send referrals out because agents are frustrated with the Facebook groups and, you know, blasted out there. And then 50 People respond in the first five minutes. And then we got to weed through those people. And really, you know, they get frustrated, and they send that referral to any agent that responds. And that agent maybe has done one deal in their entire life, but they just happen to be the first one to click on that Facebook and comments on it. So you know, our solution has a team. And what we've rolled out nationwide is just, you know, even our own agents on our team, go to exclusive agent referrals.com.com, submit a referral, within 20 or 30 minutes, you're going to have a referral agreement sent back to you with your information as the sending agent, the other agents information in that market that we've already interviewed ahead of time, make sure that they've been in the business, they're closing deals, and you can trust them. And then the referrals information, it's a 25% referral agreement. And that's it, it takes you one minute to find a great agent. We've already interviewed instead of going to these Facebook groups and hoping you're gonna get on the phone with these agents, you already got some network setup. So if I already said anywhere, I just put it in there and I gotta get someone that's not going to like screw me over make me look like an asshole. No, you put it in there. We've interviewed these and they've been interviewed by my team that's been in business for a long time. You know, we make sure that they know how to follow up with leads that great with communication. They've been in the business at least two years are closing at least 15 deals a year. And we go to work and an agent never has to be worried about well do they have an agent in this area? Because some of the counties that we don't have agents, if we get a referral for that county, our team has a protocol they go to work immediately and we blast about 10 different Facebook groups. We go to Zillow, we go to all these different intranet sites, and we go to work and within an hour we're gonna find an interview a qualified agent in that area and get them hooked up for your referral. So we do all the legwork work for you. It's absolutely free if you're sending referrals if you want to have an exclusive county it's simply $10 per month to have that county and you get all exclusive referrals for you for that county. I was always hesitant to send referrals I'll give you guys a quick story. Right before I got out of the business in Chicago I referred is like a college friend of mine right? Never Refer a Friend of business especially one that's drinks a little bit more than they should. But long story short is that he's a contractor right? So one of my good friends bought a house, refer them over to you know, do some drywall and redo the bathroom and paint and whatnot. It was just a mess. Like the guy messed up didn't show up. She had to redo the whole job. She was like $15,000 At the end of the day that job ended up being my entire like month for a time and it was my problem right because it's a friend of mine Mike why you hook me up with this good? Dude is terrible. I don't readFor people for that reason contractors ever, no matter how well I know them, and I feel the same way about real estate agents do, yeah, that's a good thing you're doing there, because that should take some of theworry out because it's your brand when you're putting your name with somebody else. And just me if you refer anyone, this is why referrals always work, regardless of what context are in, is that people are wired to want to refer people shit. That's just the way God made us. We want to help others, we want to seek the help of others, like that's just what we are. It's how we're wired. And the fastest way you could kill your business is when you send someone a bad referral. Because if you ever sent someone to a restaurant where they serve hair and food, you wouldn't like them too much, either. And that's what you're doing when you send someone shitty service. So just try that. And we do have, we do have one failsafe that agents get worried about they're like, Well, what if I send a referral there? And I don't like the agent. But when an agent goes on our website to send a referral, Mike, they one of the questions on there is do you want to talk to that referring agent or receiving agent before they call the lead? And I'd say about 70% of the time to send the agent is putting Yes, because they want to talk to that agent, even though we've said we've already interviewed them, embedded them and everything. I don't blame them for wanting to talk to the agent and make sure if you don't use them. Yeah, absolutely. You should like you should want to know, especially if it's a trusted like a family member, just a name and number, like great. But if it's a friend or family member, you got to know what value you're sending them to. That'll come back and haunt you it never fails. can tell you that? I really appreciate why don't you tell them what that website is? It's pretty cool. Some of that is again, and then wrapped up. Yep, exclusive agent referrals.com is the website. It's easy. At the very top it says submit a referral. And if you're interested in locking down a county in the network, just click on not a member and we'll we'll get you scheduled for an interview. And your other website is Chuck town homes.com If you guys want to see what he's doing pretty nice site. I'm on it right now. But yeah, you could go click around he's in four different cities for any you guys looking to see how he's doing it and what he's doing. But yeah, this is cool, man, I appreciate you coming on. And I appreciate you sharing that information. And folks,you know what I'm gonna say referrals are always the lowest hanging fruit and the way that you always generate a lot of business, or at least consistent business not saying you get rich off them, but you can have a career off of them. No doubt as long as you follow the system and if you want that damn system, it's called www dot referral. suite.com Those referral suite.com We farm your database with content so they stopped forgetting who the fuck you are. And stop referring and cheating on you with other realtors. It's that simple. We foreign people. If you've read the millionaire agent by Gary Keller, I built out a software that his brain wanted to. That's all it is. Alright, so go ahead and go there referral suite.com It's s w e t. And appreciate you guys listen to their episode. We'll see you guys next week. Bye.Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai
Ariel Geifman, Chief Revenue Officer at Dealtale, a Vianai company joins me on Tech Talks Daily. Ariel's entrepreneurial journey spans over 15 years, marked by the intersection of marketing, analytics, and artificial intelligence. As a co-founder of Dealtale and an MBA graduate from the Darden School of Business Administration, he carries a wealth of knowledge and experience. We start our conversation by delving into Ariel's journey as an entrepreneur and revenue leader. He shares the challenges he faced, the triumphs he celebrated, and how these experiences shaped his unique approach to business. We also discuss Dealtale, a game-changing AI-based customer analytics and attribution platform. Ariel sheds light on the transformative role of conversational AI in marketing analytics, discussing how it has revolutionized data analysis and decision-making for marketers. He also examines the AI-driven metrics marketers rely on today and delves into the rising popularity of attribution models for revenue contribution analysis. Discussing the often-complex issue of tracking ROI in marketing campaigns, Ariel shares various techniques to measure it accurately, including multi-touch attribution and media mix modeling. He explains the significance of causal inference in marketing analytics and its potential to optimize campaigns for better outcomes. We dive into Ariel's experience as an MBA graduate, discussing the real-life challenges it helps tackle, and the importance of balancing the roles of leading sales, marketing, and customer success teams. As we explore the future of revenue science, Ariel talks about how AI can augment human talent to drive business success. Finally, Ariel shares his insights on AI's potential in marketing analytics, and pays tribute to a past investor who provided invaluable guidance. Tune in to learn more about Ariel's journey and his vision for Dealtale's future.
The Investing Advantage Podcast
This episode of the Investing Advantage Podcast examines how to calculate the worth of a real estate development project. This episode explores the seven-step process for calculating a back-of-the-envelope (BOE) analysis to evaluate a new townhouse project. Learn about key terms such as cap rate, debt cover ratio, and cash on cash return and how to use leverage to maximize returns. Receive tips on hiring consultants and understand return expectations as well as testing assumptions and understanding risk profiles. Tune in now to get the advice you need for investing in commercial real estate! [00:00 - 07:53] Calculating Your Return on a Townhouse Development • Cap rate is the return you receive if you purchase a property all cash • Debt cover ratio is your NOI divided by principle and interest payments • Cash on cash return is based on whether or not you have leverage debt or no debt • Factors that influence cap rates include risk, future upside, and future downside • Debt to yield ratio is helpful to understand the perspective of a bank [07:53 - 15:32] Calculating a Five-Minute Back of the Envelope for a Townhouse Development Project • Cap rate is calculated by dividing the NOI by the property value • Debt to yield is calculated by dividing the income by the debt given • The art of evaluating properties comes with experience and understanding of the market • Calculating a five minute BOE involves seven steps such as purchase price, NOI, debt, equity, free cash flow, ROI and principle paydown [15:33 - 23:09] Understanding the Impact of Leverage on Returns • Small changes in interest rates, cap rates and rents can affect the valuation significantly • Run the numbers first before buying land to understand how much you can pay for it [23:10 - 28:55] Taking the Next Step in Commercial Real Estate Investing • Understand return expectations and risks associated with the project • Engage a contractor, lender, commercial broker and leasing agent • Use financial calculator or app to calculate costs and revenue • Build a team of professionals who are committed to the project • Test assumptions and understand risk profile • Get clarity on cash on cash basic metrics • Understand discount rates and IRRs You can connect with me on LinkedIn, follow me on Twitter, and watch my videos on YouTube. If you want to go even deeper into the world of commercial real estate, head over to Shane Melanson, a roadmap to investing in commercial real estate! Get my book Club Syndication - How The Wealthy Invest Their Money LEAVE A REVIEW + help someone invest in commercial real estate with confidence by sharing this episode or clicking here to listen to our previous episodes. Follow The Game for Real Estate Developers & Investors Podcast on all Streaming platforms. Deezer, Apple Podcasts, Google Podcasts, Spotify, or visit our YouTube Channel. Tweetable Quotes: "There's like a science and an art. Today I'm really just focused on the science which is just the numbers. The art is evaluating the assumptions because as you'll see there's many assumptions. I'm only pointing out a few because literally this is something that takes years to really master." - Shane Melanson
Beyond 7 Figures: Build, Scale, Profit
Learn How to Build Sustainable Growth with High-ROI Marketing Strategies Many entrepreneurs are known for shaking things up and bringing fresh ideas to the table. To succeed in this highly competitive space, entrepreneurship requires a willingness to take risks, embrace innovation, and constantly adapt to new trends and technologies. By staying ahead of the curve and utilizing the latest tools and tactics, startups can achieve sustainable growth and make a lasting impact in the world of business. In this episode of Beyond 7 Figures, I had the chance to speak with Adam Robinson, a serial entrepreneur who has never been afraid to shake things up. Robinson, who is the CEO of retention.com, brings a wealth of experience in investing, board membership, and entrepreneurship, having previously built and sold a highly successful email marketing company. In our conversation, he shares valuable insights on high-ROI marketing strategies, entrepreneurship, and the challenges of managing rapid growth. Join us as we delve into the mind of a dynamic entrepreneur who knows how to make waves in the business world. In this episode you will: The right product market fit can be found by identifying the ideal customer profile and addressing their specific needs The challenges of growing a company at a rapid pace Agency partnerships can be a great channel for lead generation and growth Robinson's approach to product development and how he honed in on his ideal customer profile The role of agency partnerships in retention.com's growth strategy The challenges of scaling a team and building systems for revenue operations Ensure strong leadership and revenue-focused strategies to overcome challenges in growth All this and more, on this week's episode of Beyond 7 Figures. beyond7figures.com Stay tuned next week when we talk about creating a culture of excellence and driving success through leadership with Mac McNeil. So, don't forget to subscribe to the show to get that episode as soon as it gets released. Until then, be profitable. Links: retention.com Adam Robinson's LinkedIn
Make Each Click Count Hosted By Andy Splichal
Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye, the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing. Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients' problems effectively.In this episode, Andy and Nadine discuss becoming certified story brand guide and the positive impact their agency has seen from being listed as a certified trainer in StoryBrand. Listen to how SyncShow handles the B2B side challenges through useful platforms and tools.Episode Action Items:To find more information about Nadine, go to:SyncShowABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
Nothing Personal with David Samson
Welcome in to a mailbag episode! You ask the questions and I answer them! Someone asked me if I were president of a high revenue team would I start my Shohei Ohtani pitch now or is it too early? (13:45) Someone asked me about the roles in a front office: President, VP, GM, etc. (27:45) Someone asked me about service time and exactly how it works: bring up a player, send them down, end season on big league roster, but start next season in AAA. (39:45) Someone asked me about naming rights deals for fields and if there is any ROI on these. Thank you all for your questions! We're going to need a lot more for July so keep on sending them! Learn more about your ad choices. Visit megaphone.fm/adchoices
Michaela Gordon is a seasoned Realtor and Designer with over 10 years of experience acquiring and renovating properties in Chicago! Michaela kicks things off by talking about her background in architecture and design. She explains the significance of the different Chicago lot sizes and their impact on a building's footprints and redevelopment potential. Michaela also compares Chicago architecture to Los Angeles' architecture. She drops golden insight on modernizing units on a budget and also lays out improvements that are NOT worth the ROI. Michaela closes with powerful words on the value that investment-minded realtors offer and gives her outlook on the Real Estate market! If you enjoy today's episode, please leave us a review and share with someone who may also find value in this content! Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guest: Michaela Gordon, MG Home Chicago Link: MG Homes Instagram Link: Brandon Hood Instagram (Network Referral) Link: Per My Last Email (Michaela's Podcast) Sponsors: Cost Seg Kev and Essex Realty Group ----------------- Guest Questions 02:49 Housing Provider Tip: Understand Source of Income and other protected classes when screening tenants! 04:54 Intro to our guest, Michaela Gordon! 07:38 Michaela's real estate origin story! 11:32 Chicago Lot Sizes and their importance. 17:52 Modernizing units on a budget. 28:06 Property Improvements that are NOT worth it! 30:29 How can real estate brokers be more investment-minded? 35:32 Michaela's outlook on the real estate market! 40:20 What is Michaela's competitive advantage? 41:08 One piece of advice for new investors. 41:17 What do you do for fun? 41:57 Good book, podcast, or self-development activity that you would recommend? 43:20 Local Network Recommendation? 44:04 How can the listeners learn more about you and provide value to you? ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2023.
In today's podcast, Ryan reveals why podcasts are so valuable for creators and provides insights on how to start one. The advantages of creating a podcast include building relationships with interviewees, repurposing content to boost views and engagement, learning from guests, receiving advice, and gaining organic exposure for your business. Podcasts also offer monetization opportunities through paid guests, sponsors, and subscriptions.Want to utilize a full service social media agency? At Pineda Media, we film, edit, post, and personally coach you to create top level content and build your personal brand. Apply now! https://www.pinedamedia.com/Are you living The Wealthy Way? Take my free quiz with the link below and get FREE access to my course the “Wealth Builder Academy” where I go over all the fundamentals of building wealth in all areas of life.https://www.wealthyway.com/______________________________________________________Here's how my businesses can help you:Want to be coached by me on real estate investing? Apply at http://www.wealthyinvestor.com/case-study/ytLooking to grow in your faith and business? Join the premiere community for Christian entrepreneurs and business people. Develop your leadership, discipleship, and your faith at https://wealthykingdom.com/Are you an entrepreneur who wants to build their personal brand on social media? Go to https://wealthycreator.ioWant to partner with me to supercharge your business? Apply at https://www.pinedapartners.com/You can invest in my real estate deals! Go to https://pinedacapital.comNeed tax and accounting help? Contact my CPA Firm! https://TrueBooksCPA.com/______________________________________________________My other social media channels:Subscribe to my real estate only channel "Wealthy Investor" https://www.youtube.com/c/futureflipper1Follow me on Social Media: https://www.instagram.com/ryanpinedahttps://www.tiktok.com/@ryanpinedahttps://www.twitter.com/ryanpineda______________________________________________________When embarking on a podcasting journey, it's crucial to ask yourself key questions: How can you achieve a return on investment (ROI) quickly? How do you begin the podcasting process?Start by determining the podcast's structure, theme, and category. Define your avatar or target market, considering demographics, style, and interests. Decide on the show's setup, such as in-person or virtual, having a co-host, and determining the desired length.Equip yourself with at least two cameras and a good microphone, without the need for expensive equipment. Maintain consistency in post-production for both audio and video. Then, it's time to post your episodes!Discover your unique podcasting style, whether you prefer being the expert or the interviewer, or a blend of both approaches.The most crucial step is to take action and get started. Visit Pineda Media for assistance with your podcasting journey today!
In this episode, I share 10 little ways to go above and beyond for your sponsor. Pre-event briefing or office hours. Host monthly calls with experts to provide sponsorship advice. Personal thank you note or gift at their booth. Early access to meals. Data to measure ROI. Sponsor networking session. Exclusive sponsor concierge. Public recognition. Post-event wrap-up materials. Sponsor guide at their booth when they arrive. Download this free event check list with a timeline to ensure you have everything you need for a successful event! http://www.eventivebrush.com/eventchecklist Sarah Brush xo Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos
The three simple tips in this podcast have made a huge change in my life (Dr. Sean here). On this short podcast I break down the three things that have been the simplest things to change with the greatest lifestyle ROI. Please rate and review. Enjoy!
David C Barnett Small Business & Deal Making
Evil is a strong word. Most people who follow me are interested in learning how to buy a business and find deals. These new rules may appear to make it easier to pay for a business, but when you examine them, it's not necessarily anything ‘good' for a buyer. So, if something isn't ‘good,' does that make it ‘evil?' Depends on your take. If you're in the market for a US business, these changes WILL DEFINITELY have an impact on what you'll see. Watch here now: https://youtu.be/wwUyQ-ePXk4 Asset vs Share explainer video: https://youtu.be/HgDLgwbXgj0 Is 90% SBA financing a good idea video: https://youtu.be/-ocQGY2LuGE Lies about ROI video: https://youtu.be/74ISnsgtwlM Learn how to buy a business at https://www.BusinessBuyerAdvantage.com Book a call with me at https://www.CallDavidBarnett.com Join me on Twitter: https://www.twitter.com/dbarnettmoncton Books can be found in my Amazon store: https://www.amazon.com/shop/davidbarnett Stop missing my new videos. Join my email list here: https://www.DavidCBarnettList.com Build an equity asset that is guaranteed to grow over time, never lose value and give you access to liquidity whenever you need it without having to qualify for credit- EVER. Learn more and sign up for a no-obligation consultation at https://www.NewBankingSolution.com If your business is struggling to pay off high interest debts and you need help, check out this program from Bardwell Creative. https://courses.bardwellcreative.com/courses/business-debt-settlement-course?ref=6a30ba Learn more about how you can successfully negotiate your way out of high-cost debts without going to court by watching my interview with Kenny Butler: https://youtube.com/live/-t7W2CVWuy0
Maximize Your Social with Neal Schaffer
Has your marketing data been feeling a little flat?Are you looking for ways to increase your ROI? Look no further! In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investment. Learn how to:attract quality web traffic to your site, improve your website ranking and optimize your SEO.boost paid advertising performance and maximize your ROAS.optimize your SEO position by harnessing the search terms your customers are using.So don't delay - tune in to learn how to better maximize your marketing data today!Guest Links:Try Digivizer for Free Here: https://nealschaffer.com/digivizer [affiliate]Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmalorusso/Register here: https://nealschaffer.com/digivizer-webinarLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Maintenance Care, Dan Roberge. With his extensive experience as a successful President and CEO of a multi-million-dollar international corporation, Dan has the expertise to provide valuable insights into sales, marketing, and product development. He has demonstrated the ability to build and grow companies from the ground up, establishing budgets, creating marketing strategies, developing sales processes, and building a productive and growing enterprise. About Dan Roberge: Dan is a successful business executive who has worked as the President and CEO of a multi-million-dollar international corporation. He has extensive experience in sales, marketing, and product development, and has helped build a company from the ground up. Dan co-founded Gnxcor Inc., where he played a critical role in establishing the company's budget, marketing strategy, sales processes, and support protocols. He also helped develop a product tailored to the needs of the industry. He has managed timelines, budgets, and financial models and helped build a finance department to maintain a profitable balance sheet and cash flow. Dan has provided daily sales presentations to thousands of potential customers via web or in-person with business owners and C-Level executives. About Maintenance Care: Maintenance Care is a company that provides Computerized Maintenance Management Software (CMMS) for facility maintenance management. Their web-hosted facility maintenance software is designed to improve maintenance ROI through work order management, preventative maintenance scheduling, asset tracking, capital planning, and other features. By using Maintenance Care's CMMS, businesses can automate their maintenance management processes and provide timely information to staff, which can help improve efficiency and effectiveness when responding to maintenance requests. This can improve facility safety tracking data, equipment ROI, and customer/resident satisfaction. Tweetable Moments: 04:01 - “A software that keeps everybody accountable is a good way to go for that. Plus, it does a lot of things that are very specific to their job on a daily basis.” 6:23 - “Typically, if they're in need of a software like ours and they're wanting to get one, we're a really good solution for people because of the price especially.” Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Maintenance Care website at https://www.maintenancecare.com/ Check out Maintenance Care on LinkedIn at https://www.linkedin.com/company/maintenance-care/ Check out Maintenance Care on Twitter at https://twitter.com/MaintenanceCare Check out Maintenance Care on YouTube at https://www.youtube.com/c/Maintenancecare Check out Maintenance Care on Facebook at
I'm about to nerd out on you today a little bit! Today I will be discussing the importance of measuring your marketing and sales efforts and techniques to maximize your ROI - return on investment. I love data and in order to grow and scale your business you need to pay attention to your analytics and data so you know what is working and what isn't working ------------ Join the 3 day challenge - High Ticket Sales System Challenge - How to Attract & Convert MVP Leads into your Coaching or Service Based Business! The Challenge is from May 15-17th, 2023! In this challenge you're going to learn how to create a high ticket sales system so you can attract and convert high quality leads (aka MVPs)! ------------- Get on the BecomingCEO Lifetime Group Coaching Experience - Waitlist here BCEO is my signature marketing and sales program for mamas who want to sell your high ticket offers in less than 20 hours/week with a sustainable High Ticket Sales System! I want you to create a business that is profitable, predictable, and works for you! Hop on the waitlist to get the fast action bonus of: 1:1 CEO Call - where I look at your business and help you map out a custom course of action so you have a clear roadmap of where to focus next to hit your high ticket sales goals with ease and confidence. ------------ Book a sales call if you want to scale your business to six or multiple six figures as a mama working less than 20 hours/week with mindset, systems, and strategy. I'll support you with all things scaling and then setting you up to take a laptop-free vacation, sabbatical, or maternity leave. As a private client of mine you get coached on your mindset, life, business. Together we will work on your systems, team, strategy, sales, and time so that you can scale to six and multiple six figures - part time. ------------ Get the show notes here: Links and Resources Join the SCHMONEY Gang Email list for the TEA - CEO Corner Newsletter Join the BecomingCEO Lifetime Group Coaching Experience Get the Launch Lab Course Grab the Plan 2 Profit Workshop Kay Hillman Photography - Branding or VIP Experience Follow me on Instagram: @mrskayhillman Follow the podcast on Instagram: @becomingceo
Power Your Purpose with Megan Accardo
If you're a podcaster, you won't want to miss this episode! It's time to optimize your podcast for success so we're diving deep into the four podcasting profit pillars that can help you attract, engage, and convert your audience into raving fans. Want to know how to better attract new listeners? Curious about how to increase your profits and known ROI from your show back into your business? Hit PLAY on this episode to explore how to apply these profit pillars to your podcast and business starting today! IN THIS EPISODE YOU WILL: Discover the secrets of attracting new listeners on an ongoing basis. Learn how to create a title, description, and cover art that draws listeners in immediately and makes them eager to subscribe to your show Learn how to create a community of engaged listeners who are raving fans of your podcast — retain your listeners, get feedback from your audience, and create a community that shares, tags, and DMs you after every episode Get top tips on measuring and improving retention rates to keep listeners engaged over the long term. Discover how to boost your visibility and attract more listeners (HINT: It's NOT posting on social media) Learn how to uncover the ROI of profits from podcasting back into your business by trying this one information-gathering trick (it'll revolutionize your business!) RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty Get Pitch Ready with Megan Accardo
We're in the golden age of AI, but the technology is still in its infancy. There's still a lot of untapped potential and ways we can use AI as the ultimate leverage for our businesses. How can AI help us excel in any market? Can AI all by itself change the real estate industry? In this episode, the founder of Amplified Marketing Group Nick Sakkis joins me for an AI deep dive. We also talk about where AI is headed, what it can mean for us, and how far it's come. Three Things You'll Learn In This Episode - The virtual assistant craze Businesses are using VAs to scale. How can we also leverage this to grow our businesses? - Apps and tools for business There are thousands of apps and tools that are available but which ones actually provide value? - Keep your database under lock and key Our databases have to be protected at all costs, how do we do it? Guest Bio Nick Sakkis is the founder of Amplified Marketing Group, a company of paid advertising specialists with proven experience with cross-channel advertising on Facebook, Instagram, Google & Youtube. Focusing on getting you the best ROI possible, which means consistently looking to hard data and campaign performance to direct important decisions. They can help you target the right people at the right time with the right message for your service or product. His previous work experience includes being the Co-Founder of the Sakkis Group at Keller Williams Realty. For more information, visit https://www.nicksakkis.com/ Find Nick on LinkedIn @Nick Sakkis Find Nick on Instagram @Nick Sakkis
Artificial Intelligence in Industry with Daniel Faggella
Today's guest is Co-Founder and Co-CEO of AI21 Labs, Ori Goshen. AI21 Labs is a Tel Aviv-based software company specializing in natural language processing-based systems. In conversation with Emerj CEO and Head of Research Daniel Faggella, Ori expounds on generative AI use cases that carry true ROI potential for every business and where the technology is expected to take us over the next decade. Together, they offer analyses of genAI's capacity as an “autocomplete”-style technology and where comparisons between the two begin and end. This episode is sponsored by AI21 Labs. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.
While the job of a full-time content creator might seem glamorous from the outside looking in, make no mistake—there's plenty of work involved, and it's not always easy to get your business off the ground. Our next guest spent years building up her content creation platform while continuing to work her nine-to-five tech job before she made her first six figures! Welcome back to another episode of the BiggerPockets Money podcast! Today, Scott and Amanda are joined by Gabrielle Judge, a content creator and emerging thought leader for the Gen Z workforce. Gabrielle is helping to usher in the next phase of work-life balance with “quiet quitting”—an oft-misunderstood concept that has less to do with being lazy and much more to do with assessing your return on investment (ROI) at work and creating space for your other goals and passions. Whether you're interested in content creation or tired of working for “the man,” you won't want to miss out on all that Gabrielle has to share. She offers a handful of top tips on how to cultivate a side hustle so that it one day becomes a full-time job—including credit card stacking to access a large line of credit for new business ventures, becoming a hard money lender, and using Chat GPT to help you leave your current job and land your next one faster! In This Episode We Cover The real meaning of “quiet quitting” and how to set boundaries at work Growing a side hustle and turning it into your full-time job Viewing yourself as a business and evaluating your ROI at work Credit card stacking to access a large, unsecured line of credit How to become a bank for someone else through hard money lending Leveraging Chat GPT to streamline the job application process and get a bigger paycheck And So Much More! Links from the Show BiggerPockets Money Facebook Group BiggerPockets Forums Finance Review Guest Onboarding Join BiggerPockets for FREE Amanda's Instagram Scott's Instagram Grab Scott's Book, “Set for Life” Listen to All Your Favorite BiggerPockets Podcasts in One Place Apply to Be a Guest on The Money Show Podcast Talent Search! The Real Estate Rookie Podcast Listen to The “On The Market” Podcast: Spotify, Apple Podcasts, BiggerPockets She Wolf of Wall Street Website 10 Tips For Leaving Your 9-5 and Adjusting to Life as an Entrepreneur How to Start a Profitable Side Hustle Start Credit Card Stacking with Fund&Grow Click here to check the full show notes: https://www.biggerpockets.com/blog/money-411 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Let us know! Learn more about your ad choices. Visit megaphone.fm/adchoices
Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances!Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While not on the road you can find him at home in the mountains of North Carolina.We Discuss:Lead generation strategies like giveaways & swag Using in-booth presentersWhich strategies work bestCreating custom experiencesAnd much more!Jonathan Offers:Free consult on what angles might work best for your next show. Especially powerful for the software & service industries (because it's hard to demo those at scale). Connect with Jonathan Pritchard:Email: email@example.com https://www.ROITradeShows.com https://www.linkedin.com/in/jonathanpritchard/Get the RIGHT Training for your staff: tradeshowu.biz/servicesGet the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple Google SpotifyMentioned in this episode:Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!
In this episode, Dr. Peter Kim shares 5 tips on how to get started in passive real estate investing as a physician. He talks about skills, experience, networks, and opportunities that can be leveraged to help you create passive income and take action in the current market. Are you looking for a community to encourage you as you begin, or want to accelerate your business to the next level? Then join thousands of physicians who share the same journey of creating their ideal lives through multiple streams of income by joining us in our Facebook communities such as Passive Income Docs and Passive Income MD. Trion Properties brings this episode to you... Trion Properties is a multifamily real estate investment sponsor that buys and renovates multifamily properties, then syndicates those acquisitions to provide high-yielding passive income for accredited investors. We take a vertically integrated approach to maximize ROI and minimize unforeseen costs and construction delays. Our renovations are resident-focused; we transform units into clean, modern, and desirable places to live. We concentrate on cosmetic upgrades, mild infrastructure repairs, and adding high-value amenities and communal spaces with an aesthetic designed to appeal to higher-paying residents.
The Logistics of Logistics Podcast
Blythe Brumleve and Joe Lynch discuss the state of logistics podcasting. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. About Blythe Brumleve In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company's digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association. About Digital Dispatch Your website is the only thing that can sell for you 24/7. While managing it can feel like a part-time job, ignoring it can cost your business revenue. That's why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you'll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team. TIMESTAMPS [00:01:48] Joe's career background. [00:03:51] Starting a successful blog. [00:07:57] Podcasting during COVID lockdown. [00:10:54] High Failure Rate of Podcasts. [00:15:50] Picking podcast guests. [00:17:09] Evergreen content strategy. [00:23:14] Listener-funded podcasts. [00:24:49] Sponsored content authenticity. [00:28:39] How to make a bad podcast. [00:32:45] Successful entrepreneurs from humble beginnings. [00:36:05] Starting a Podcast. [00:38:12] The challenges of podcasting. [00:41:33] Collaborating with sponsors. [00:47:46] Podcasting and YouTube convergence. [00:48:23] Creating YouTube-friendly content. [00:52:32] The future of TikTok. [00:55:57] Trucking industry job improvement. [01:00:11] Podcasting and community building. [01:02:54] Warehousing company turnover. Learn More About The State of Logistics Podcasting Blythe on LinkedIn Digital Dispatch Digital Dispatch Podcast Digital Dispatch on Linkedin Digital Dispatch on YouTube Digital Dispatch on Instagram Disgital Dispatch on TikTok Everything is Logistics Connecting The Digital Dots with Blythe Brumleve The Future of Inbound Lead Generation with Blythe Brumleve Episode Sponsor: TMSA TMSA: 2023 ELEVATE Conference The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
Scrum is a path to business agility Organizations adopt Scrum to achieve business agility so they can manage uncertainty and risk in complex environments to achieve their goals. Scrum helps deliver high-value creative solutions in increments of value over short periods (no longer than a month), called Sprints. The framework depends on having a clear vision and an understanding of what you want to achieve. It requires embracing an agile mindset, which involves collaboration, flexibility, team empowerment and a willingness to experiment in the face of possible failure to navigate uncertainty and enable continuous improvement. So, how do you know if you're getting the value you deserve from Scrum? Let's turn to the three questions that can help you determine that. 1) Are you getting a return on investment soon enough? Whatever product or initiative your organization undertakes requires a discussion about the expected return on investment (ROI). Business owners and organizational leaders must decide where best to invest their staff and resources. Delivering features and functionality your customers want and find valuable sooner significantly benefits your bottom line. Rather than tying up large amounts of budget for a long time without getting any return, using Scrum as intended by its creators allows you to deliver value incrementally and get some returns along the way. Even if your product is not sold to customers but instead used internally, it can still have ROI. For example, you can measure value in terms of time saved, new customer services, or improved job satisfaction. 2) Do you have enough transparency, flexibility and control over investment decisions? Scrum gives the organization transparency, flexibility and control over investment decisions because it focuses on delivering a small slice of usable value every Sprint. This limits the investment risk to a shorter time frame. Having a usable Increment every Sprint also enables frequent feedback and assessment of changes in your environment, allowing you to validate that you are moving in the right direction and honing in on the desired outcomes. If not, you can pivot. Sometimes the best decision is to stop investing in an initiative. The sooner you stop, the better because there won't be as much waste. You haven't tied up people and resources for months or years before discovering that what you created missed the mark or is no longer needed. 3) How easily can you change direction to take advantage of opportunities and respond to risks? Another way to word this question is, “How much waste will you have if the organization needs to stop investing in initiative A and pivot to initiative B?” There will likely be some waste, but you can work in a way that reduces that waste. And that also helps us avoid getting stuck in the sunk cost fallacy. When you are not bound to projects and initiatives with long time horizons before realizing any value, it's much easier to change course. By delivering value in shorter cycles, you've realized whatever ROI you could, putting the organization in a better position to shift resources to take advantage of new opportunities that arise or respond to risks. Innumerable circumstances require organizations to change how they invest their people and resources. Emerging markets, changing customer behaviors, new revenue streams, technological breakthroughs, and adapting business operations to meet new needs or world circumstances are just a few examples. Being able to respond to these conditions quickly is the ultimate competitive advantage. How to connect with AgileDad: - [website] https://www.agiledad.com/ - [instagram] https://www.instagram.com/agile_coach/ - [facebook] https://www.facebook.com/RealAgileDad/ - [Linkedin] https://www.linkedin.com/in/leehenson/
Welcome to another episode of 20/20 Money. My guest on today's show is Erich Mattai with Akrinos. My conversation with Erich is essentially one of two conversations that I had with two different guests (the second guest/conversation will be next week's episode), all focused around one question: what should someone do if they're considering buying (or selling) a low-revenue private practice. To put context around this number, we're talking about private practices that are grossing somewhere between $400-700k in collections. The question that I posited to Erich was how a future owner should think about the decision matrix of whether to buy a "fixer upper" practice with possible latent potential or whether they should forego that practice and just strike out and cold-start on their own. We discuss financing the purchase of an existing practice compared to a cold started. We also have a spirited discussion around this topic as well as how an owner can evaluate the ROI of an established practice vs a cold start over the long term. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to help them live their best life on purpose. You can also check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. Lastly, if you're interested in learning more about the upcoming launch of the 20/20 Money Membership, please check out the link in the Resources to learn more about what we have in store for you! And with that introduction, I hope you enjoy my conversation with Erich Mattai. Resources: 20/20 Money Community Information Akrinos ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you'll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: How Inbound Marketing Is Rapidly Changing. [00:05] Some perspective on the ways that inbound marketing is changing. [01:43] Why it's harder to produce the same ROI as marketing channels get more competitive. [02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar. [03:02] The benefits of leveraging an omnichannel approach. [03:27] Ways to get creative with your marketing strategy and use AI to increase ROI. [04:25] Channels you can use to boost your organic reach. [05:48] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! ‘Inbound marketing just isn't working as well as it used to' Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
(in-person, virtual & hybrid) Events: demystified
On today's episode, I have the pleasure of interviewing Ali Robinson, Director of Business Development at The LABZ, a virtual events platform based in Atlanta that specializes in creating immersive web, mobile, and kiosk experiences. Experienced in virtual events and project management, Ali's expertise lies in developing innovative strategies and solutions that meet client engagement goals and increase ROI. During today's conversation, we're going to cover Web 2.5 virtual events, Metaverse Events, Online Engagement and opportunities for Sponsorships with Online events, as well as diversity, equity and inclusion for black-owned woman-operated businesses. --------------- Connect with Ali on LinkedIn --------------- “Events: demystified” Podcast is brought to you by Tree-Fan Events and your Podcast Host is Anca Trifan, CMP, DES. Let's chat about your event, and schedule a time that works for you via the 20 min free consultation link. Original Podcast Music written and produced by Fable Score Music. ---------------- For event and podcast updates, tips, and tricks of the trade, follow us on these social channels: Instagram: @eventsdemystifiedpodcast and Twitter: @DemystifyEvents Our YouTube channel: https://www.youtube.com/channel/UC2_hOoPp_DhYCvaH2SznPNw --- Send in a voice message: https://podcasters.spotify.com/pod/show/eventsdemystified/message
Beyond 7 Figures: Build, Scale, Profit
Learn How to Unleash Business Success with AI Want to know the secret to taking your business to new heights? It's all about leveraging Artificial Intelligence (AI) the right way. In today's fast-paced business world, staying ahead of the competition is crucial, and AI can be a game-changer. Just imagine automating repetitive tasks and uncovering hidden patterns in data, all with the power of AI. When used wisely, AI can be a powerful tool for businesses to achieve unparalleled growth and success. In this episode of Beyond 7 Figures, I had the pleasure of interviewing Glenn Gaudet, President and Founder of GaggleAMP. With over 20 years of experience in strategic and product marketing, Glenn is a renowned expert in leveraging new marketing technologies for competitive advantage. As the founder of GaggleAMP, he assists companies in maximizing their social media efforts. Glenn also highlights the importance of framing questions effectively in the context of AI, as the wording and phrasing of a question can significantly influence the outcomes. Key Takeaways: Hear us talk about how AI has impacted social media Learn about the two-pronged approach to leveraging AI, both internally and externally Hear us talk about how AI can help employees do their jobs better Discover how AI can be used in product development Hear us talk about the importance of understanding the right questions in conversations about AI Hear us talk about the value of failure, and how it can provide valuable insights for growth Learn more about how GaggleAMP specializes in maximizing social media efforts for businesses and how it's used for marketing technologies All this and more, on this week's episode of Beyond 7 Figures. beyond7figures.com Stay tuned next week when we talk about sustainable growth with high-ROI marketing strategies with Adam Robinson. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.gaggleamp.com/ https://www.linkedin.com/in/glenng/ https://twitter.com/glenng
The Veterinary Marketing Podcast
I'm really excited about this episode because it's something that's really close to my heart. We're going to be talking about how economic challenges shouldn't hold you back from pursuing your passion for animals and veterinary medicine. I've been in the veterinary industry for a while now, and I know firsthand how tough it can be to start and grow a successful veterinary practice, especially in today's economic climate. But I truly believe that with the right mindset and strategy, it's possible to thrive and create a practice that not only supports you financially, but also allows you to make a real difference in the lives of animals and their owners. In this episode, I'm going to be sharing some of my top tips and insights for overcoming economic challenges and building a successful veterinary practice. We'll be talking about everything from developing a strong business plan to leveraging digital marketing and social media. There are plenty of strategies you can use to take control of your practice and steer it towards success. I always say that it's important to be the captain of your own ship and take charge of your practice's future. So if you're ready to overcome economic challenges and build the practice of your dreams, be sure to tune in to this episode of the Veterinary Marketing Podcast. I can't wait to share my insights with you!
Today's guest is an expert in digital marketing, content marketing strategy, and execution. They thrive at the intersection of marketing leadership and team development. Jasmine Martirossian is the Chief Marketing Officer and the Chief People Officer at Mercury. Jasmine shatters the illusion that banner ads have any value in B2B. Along the way, you'll hear why you should replace banner ads with LinkedIn “promoted content”, prioritize SEO, and create content for both expert and novice audiences. Busted Myths: Banner ads on websites don't work. People are served thousands of ads every day and their brains filter most of them out, especially banner ads. Takeaways Marketers need to stop taking the bait that banner ads are effective at driving action or raising brand awareness. If you stop and look impartially at the data, you'll see that banner ads don't work. Cutting out banner ads will actually drive better results because you will be able to concentrate your team's time, effort, and budget on the impactful tactics that drive results and provide more ROI. The reason that content marketing works where banner ads fail is that people engage with the real value of the content. The value that people find in content comes from both the information they sought and the emotions that were conveyed through the content. Dominating search is still a vital part of marketing, which means your website and content need to be optimized so they show up high on the SERP. Make sure that you are speaking to the critical keywords for your audience. When moving on from banner ads in the B2B space, LinkedIn “promoted content” can be an extremely successful replacement because of the granular targeting available based on title, industry, etc. Promoted content is subtle, so people don't filter it out as an ad. The two crucial parts of LinkedIn advertising are to get in front of the right decision-makers that you need to influence and make sure the content that you provide them with delivers value to them. That value is the key to getting them engaged. Successful content marketing comes down to really knowing your audience and their problems. Your content should address those problems both from expert and novice perspectives. Quote of the Show: “I'll challenge anybody who's listening to let me know when was the last time that they actually bought something or took an action off of a banner ad.” - Jasmine Martirossian Shout Outs: Josh Medow Links: LinkedIn: https://www.linkedin.com/in/jasmine-martirossian/ Company website: https://www.shipmercury.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/Xw_r7-5OV_A Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through Branded Podcasts. Learn more at https://ringmaster.com/
In this episode of "Everything is Logistics host Blythe Brumleve welcomes CEO of Scale Logistics, Shay Lynn Dixon, to discuss using social media to grow your brokerage business and personal media brand. They chat about their personal histories in the logistics industry and how they got to where they are today. Dixon shares how she started in the industry and how her previous job taught her the basic skill set that she needed for her current business. The episode emphasizes the importance of leveraging social media to build a brand and connect with potential clients.WHAT YOU'LL LEARNThe listener will learn about using social media to grow a brokerage business and personal brand, the importance of structuring a business from the beginning, the benefits of staying within a niche, and the challenges of shifting away from it. They will also learn about the founding of Scale Logistics, the speaker's passion for the aerospace industry, and their approach to social media and content marketing. The episode also discusses the importance of building relationships in business, following up with contacts, and using AI tools for writing and fact-checking. Additionally, the episode covers the accuracy of various statements related to shipping aerospace parts, the benefits of using freight forwarding services, and the Freight Broker community.LINKS:Check out the Scale Logistics websiteConnect with Shay on LinkedinTIMESTAMPS:[00:02:22] Restarting a freight brokerage.[00:03:44] Freight Brokerage Partnerships.[00:07:29] Aerospace and STEM education.[00:11:24] Rebranding and Personal Branding.[00:15:21] Social media strategy planning.[00:18:25] Small business marketing education.[00:22:07] Standing out in logistics industry.[00:25:11] Creating content for trust.[00:29:01] Strategies for building business on LinkedIn.[00:32:04] Trade Show Strategy.[00:35:19] Approaching potential clients.[00:39:07] Developing relationships for business growth.[00:43:39] Small talk in the South.[00:48:26] ROI on social media strategies.[00:51:55] Saying no to bad fits.[00:54:11] AI tools for business.[00:57:19] AI in the freight industry.[01:00:16] Shipping aerospace parts internationally.[01:03:02] Solopreneurship and mentoring.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI's freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Are you a corporate leader struggling to navigate the world of entrepreneurship? Do you feel overwhelmed by the sales and marketing demands of running a coaching or consulting business? Life After Corporate is here to help. In this episode, host Deb Boulange shares her personal journey from executive leader to successful entrepreneur and offers practical tips to help you grow your business by six figures this year. Don't beat yourself up for not knowing everything about entrepreneurship. Deb will also share news about her live event, Crack the Code to Consistent Revenue, from May 15th through 19th, where you'll learn how to create effective messaging, develop your products and pricing, and overcome limiting mindsets. This is your time to break through the glass ceiling and achieve your dreams. So don't miss out on this opportunity to learn how to stand out in your niche, master your mindset, and achieve your financial goals. [00:01 10:31] How to Maintain Sales in a Slow Economy Don't lower your prices, but focus on relevant marketing efforts Develop new solutions quickly and cost-effectively Offer easy-to-sell services that appeal to a specific segment of your ideal client audience Solve a very specific problem for a specific ideal client audience to generate demand for your services. [10:32 -16:09] How to Niche Down and Create High-Value Content: A Strategy Guide Understanding Your Ideal Client's Needs and Pain Points Creating a signature offer to own your category The Process of Identifying and Delivering Quick Wins for Your Clients Benefits of creating high value content for low cost [16:10 - 21:32] How to Sell High-Ticket Programs During a Contracting Economy: People are still investing in high-ticket programs, especially those with a proven ROI. Offer flexibility in product offerings, such as VIP days or shorter engagements. Be flexible in your product offerings to bring in new buyers. Amp up your marketing visibility and work on your messaging to stand apart from competitors. [21:33 - 26:53] 5 Ways to Boost Your Business During Economic Downturns Don't lower your prices, elevate your buyer persona Join the Crack the Code for Consistent Revenue live event for coaches and consultants Offer a get started package for those who want to work with you Audit your budget and up your marketing game with Reliable Revenue Habits [26:54 - 28:03] Closing Segment Crack The Code To Consistent Revenues: https://thegreatdoover.com/code Reliable Revenue Habits (Private Podcast) https://debraboulanger.lpages.co/reliable-revenue-habits/ Connect with Deb through the links below Follow us on social media and leave a review Final words Connect with Deb Boulanger Website: https://thegreatdoover.com/debra-boulanger/ Podcast Webpage: https://lifeaftercorporatepodcast.com/ Facebook: The Great Do-Over | Facebook Instagram: @deb_boulanger LInkedIn: deb boulanger
Aaron Marks is the President and Founder of Aspire Marketing Group. Aspire is an inbound and digital marketing agency that fuels growth at small-to-medium B2B companies. Aaron was an early digital pioneer, starting his own boutique agency, Three Group, in the early 2000s, when digital marketing was mostly about website design and digital experts were often called "webmasters". Since then, he's worked with dozens of companies and clients of all sizes, emphasizing his strong belief in inbound marketing – earning people's interest in your products or services, rather than pushing them on your customers. Throughout his career, he's demonstrated time and again that inbound marketing results in marketing that your customers love while ultimately improving the bottom line by having a higher ROI. Aaron uses his 15+ years of in-house marketing leadership and strategy experience to help small business leaders accomplish agile and affordable enterprise-caliber marketing. Aaron helped us understand the practical steps business owners should take to utilize technology to grow their businesses. Resources Shared: Aspire MarketingThryv
What makes great marketing? Marketing that is efficient, cost-effective, and memorable isn't easy to come by, but it can make all the difference in growing your business. Brandon is CEO of Win BIG Media, and formerly, as the COO, Brandon is a leader in the marketing world. He is SPHR Certified and is an experienced operations professional who has worked with various teams to improve processes, advance team engagement, and create winning cultures with great success. The data about a company reveals the story that the marketing needs to tell. Off-cycle marketing might be the ticket to changing the message altogether, and the creative components of company branding can help pinpoint the information the customer needs to see. Many companies today are tightening their budgets in preparation for an impending recession, but whether another recession arrives or not, the lessons learned from the recession of 2009 can benefit businesses today. Studies have revealed that many companies that cut or eliminated marketing in 2009 are no longer around today, while those who increased their marketing efforts and dollars during the recession captured market share in the years since. Although Win Big Media is a digital marketing agency, they don't always push clients toward digital marketing. In a furniture store case example, with a few strategic tweaks, Brandon's team was able to create a $1.8 million return on a direct mail ad spend with a 23.17 ROI. Brandon highlights the key components of successful marketing. First, test your ideas. Don't put your entire marketing budget into one avenue if it hasn't been proven yet. Second, tailor and customize the creative. Identify what your customer needs and then market directly to those needs. Ultimately, when you understand your customer, utilize the data, and shift your creative approach, you may not even have to spend more advertising dollars to reach more of your target audience and level up your marketing efforts. Interview Links: Win BIG Media Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing media to attract customers. His work on go-to-market and demand-generation campaigns has yielded tens of thousands of leads, put hundreds of millions of dollars into sales pipelines and employers, and raised millions in startup capital. This experience led Keith to develop the “Publisher's M.O.™” methodology Publio employs and teaches in client engagements and operations, a framework outlined in his 2019 book The New Content Culture: Think Like a Publisher to Grow Your Business. Learn More About Keith - Click Here
Maximize Your Social with Neal Schaffer
In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business! Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche.I'll discuss the various ways you can measure the ROI of your podcast, from increased brand awareness to networking opportunities and more. Plus, I'll share some insider tips on how to maximize your podcast's potential for success. Don't miss this insightful conversation that will change the way you think about podcasting and its impact on your business. Register here: https://nealschaffer.com/digivizer-webinarLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Business Growth Strategist, Author, Founder of Live not Loathe, Jevon Wooden.Connecting with Jevon Wooden can benefit individuals or businesses looking to achieve their goals, particularly in marketing, sales, and technology. With his extensive military experience and mastery of the 5Y Framework™, Jevon can offer unique insights and strategies for optimizing performance and generating revenue with less effort. His expertise has been recognized in top publications, making him a trusted and sought-after coach for entrepreneurs and business leaders. About Jevon Wooden: Jevon is a dynamic business coach, speaker, author, and Bronze Star recipient, specializing in marketing, sales, and technology. Passionate about helping individuals and businesses succeed, he holds a master's degree in cybersecurity and an MBA. His 12 years of military experience have honed his leadership skills and earned him numerous accolades. Jevon created the innovative 5Y Framework™, assisting clients in generating more revenue with less effort. His expertise has been featured in top publications, making him an invaluable resource for entrepreneurs and business leaders.About Live not Loathe: Live Not Loathe is a coaching service tailored to driven individuals who have achieved incredible successes but struggle balancing their personal and professional lives. It offers a combination of mindset and business coaching and practical business analysis to help clients focus their energy where it has the most impact, minimize stress, and create a clear direction for their lives.Understanding that success doesn't solely come from investing more time, effort, and resources, Live Not Loathe aims to help clients create a purposeful, passionate, and profitable life by implementing effective strategies. The goal is to take the struggle out of their hustle and enable them to create a life that doesn't require a vacation, ultimately achieving more with less effort and maximizing ROI.Tweetable Moments: 1:41 - “You look at their content, how are they saying, have they done market data analysis? Because a lot of people are just jumping in, and they're focused more on the branding than the messaging.”10:36 - “People tend to keep striving and keep wanting to do a great job for you, because we know that we don't want to fail the people that we look to left and right. We have that selfless service embedded in us.”Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Live not Loathe website at https://livenotloathe.com/Check out Live not Loathe on LinkedIn at https://www.linkedin.com/company/livenotloathe/Check out Live not Loathe on Twitter at https://www.twitter.com/livenotloatheCheck out Live not Loathe on Instagram at https://www.instagram.com/livenotloatheCheck out Live not Loathe on Facebook at
Une Assemblée Générale qui se déroule dans la joie et la bonne humeur ? Si, si, c'est possible. Qui n'y croit pas n'a pas testé Matera, l'outil de gestion qui permet à 70 000 copropriétés d'accomplir cet exploit, en France et en Allemagne. À sa tête : Raphaël Di Meglio, qui en 2017 et à tout juste 25 ans, a visé juste en montant sa première boîte dans un secteur - à priori -pas très sexy. Et pourtant, en un coup de plateforme tech, saupoudrée des paillettes d'une campagne de com' réussie, il offre enfin aux copropriétaires la possibilité de gérer directement leurs dépenses. Un sursaut d'efficacité pour les syndics de copropriété : Matera, valorisée 120 millions d'euros, en a levé 35 en juin 2021. Désormais passionné de copro (si, si, ça aussi c'est possible), Raphaël porte un regard, certes pratique sur l'impact de son entreprise, mais aussi politique. Une vision engagée qui s'oppose aux coulisses “à l'ancienne” de ce marché, qu'il souhaite humaniser en redonnant le contrôle de leur logement aux copropriétaires. Et étant donné la farandole de procès que ces mastodontes lui font endurer, c'est bien parti. Dans cet épisode, vous entendrez parler de : L'Italie, ses produits culinaires et ses îles ; Du “merveilleux secteur des syndics de propriété” ; Du rapport tech x logement x démocratie x écologie ; Procès à la David contre Goliath, version syndic ; Le difficile calcul du ROI d'une grosse campagne de com ; L'importance de résoudre des problèmes quand on entreprend. Je vous ai négocié un code promo sur Matera.eu : tapez “DOIT” pour obtenir 34% de réduction sur la première année. TIMELINE : 00:00:00 - Introduction 00:04:56 - Les racines italiennes de Raphaël 00:05:32 - “Le secteur merveilleux des syndics de copropriété” 00:19:24 - La genèse de l'entreprise et ses chiffres-clés 01:01:42 - La concurrence et les campagnes de com' 01:21:22 - Les avenirs possibles pour Matera 01:32:33 - Les grands apprentissages de l'entreprise 02:01:00 - Les grands défis : l'international, les offres, le marché immobilier et la rénovation énergétique 02:20:48 - L'environnement financier des entreprises tech 02:24:03 - Comment appréhender une vague de départs ? 02:33:38 - Matthieu et twitter, Raphaël et Churchill, retour en Italie On a cité avec Raphaël plusieurs anciens épisodes de GDIY : #294 - Victor Augais - La Casa - Importer le foot en salle en France et révolutionner l'habitat partagé #284 - Pierre-Édouard Stérin - Otium Capital - Milliardaire et Saint dans une même vie #263 - Jean-Marc Jancovici - Carbone 4 - Décroissance, nucléaire, innovation : agir sous la contrainte ou par cas de conscience ? #212 - Adrien Aumont - KissKissBankBank et Midnight Train - Réinventer le train de nuit après avoir inventé le crowdfunding #322 - Georges-Olivier Reymond - Pasqal - Et si le leader mondial du Quantum Computing était Français ? Avec Raphaël, on a parlé de : Matera Sarah Partouche, Social Media Manager de Matera Oussama Ammar et The Family Sunday Trackpay Finary Hard Things de Ben Horowitz Le TikTok de Matera LinkedIN de Raphaël di Meglio LinkedIn de Matera Raphaël vous recommande de lire : Les mémoires de guerre de Winston Churchill Si vous avez apprécié cet épisode, laissez un commentaire sur nos posts LinkedIn ou Instagram. Si vous voulez faire découvrir cet épisode, taguez un ami. La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. Vous pouvez suivre Raphaël sur LinkedIn.
About: The RISE Urban Nation Podcast presents an interview with Joly Tematio, the Ads Wizard, Marketing Maven, and Content Creator at Drogon Consulting. With his expertise in paid ads, Joly has helped high-value businesses scale their impact and build wealth in just months. She has managed over $3.7M in ad spend and helped dozens of thought leaders and brands drive a 9X ROI on average.In this episode, Taryell Simmons talks to Joly about her approach to modern-day advertising & marketing. Joly combines A.I, proven advertising frameworks, and data to make his clients richer by generating as many qualified leads, sales, and clients as possible. In addition, she shares her unwavering focus on helping businesses thrive, regardless of the economy's state, and his dedication to providing better results from Facebook ads.Listeners can learn more about Joly's work at Drogon Consulting by visiting his website at https://www.drogonconsulting.co/vsl01. If you're interested in scaling your advertising campaigns, Joly's expertise can provide valuable insights to help you achieve your goals.Connect with Joly Tematio! Website: https://www.drogonconsulting.co/homepageEmail: firstname.lastname@example.org Twitter: https://twitter.com/jolytematio?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorFacebook: https://www.facebook.com/ms.tematio/Instagram: https://www.instagram.com/jolytematio/?hl=enLinkedIn: https://www.linkedin.com/in/jolytematio/?originalSubdomain=deYouTube: https://www.youtube.com/c/JolyTematioTik Tok: https://email@example.com
In this episode, Josh Shein talks about his journey from traditional mortgages in 1999 to surviving the economic meltdown of the Great Financial Crisis in 2008, and how he eventually found his way into profiting from reverse FHA mortgages. After being burnt out from the corporate world, he reconnected with a former colleague and started a relationship-based hard money lending business that focuses on long-term valuable relationships. Josh's business, Trius Lending, only works within a 2-hour radius from their office and acts as partners to their investor clients, rather than just service providers. Tune in to learn how to make the biggest ROI on a relationship with your hard money lender.You can connect with our guest on his company's website at www.TriusLending.com or by email at Josh@TriusLending.com.Are you interested in finding great off-market investment opportunities? We've partnered with DealMachine to help bring great deals to your doorstep. All you have to do is sign up with DealMachine and use the code THEREALFI at signup. Patrick and I are clients of DealMachine and have made a lot of money using their services. We hope you do too!Do you have any questions you'd like for us to answer on the show, or a success story you'd like to share? Shoot us an email to info@TheRealFI.com and we'd be happy to connect with you. And If you haven't done so already, please leave us a glowing 5 start review on your podcasting platform–it would really help us out!You can connect with you hosts on instagram:James on Instagram: @James_RippeonPatrick on Instagram: @RentalPropertyCoupleWatch on Youtube. Sign up for our newsletter to stay informed.Let's kick the 9 to 5!Decide. Commit. Take Action!
Jennifer Allen is formerly Chief Evangelist of Challenger and now Head of Community Growth at Lavender. She's joining me today, along with my occasional co-host, Howard Brown, founder and CEO of Revenue.io. Jennifer discusses the psychology of no-decision and why buyers who choose the status quo are actually making a decision, just not the one you want. She also gives an introduction to the Challenger Sale and the 5 sales mindsets they discovered, as well as gives tips on what sellers can do to ensure a buyer actually makes a buying decision. Jennifer also talks about The Challenger Loop to get quick feedback from the customer about what went right and wrong in the deal. HIGHLIGHT QUOTES A better product does NOT convince a buyer to make a decision- Jennifer: "[Better] is my least favorite word in sales now because I think it's the number one word that led to a lot of my status quo, no decision deals because what I failed to realize is people don't always want better. Like, good, in most cases, especially in markets like this, is damn good enough." Show the buyer the cost of action - Jennifer: "One of the most eye-opening experiences is my job as a seller is not to show why it's better. My job is to show the cost of an action. What is the cost of the status quo before I ever start going off about what I have to offer and what that looks like." ROI is not compelling enough to move away from the status quo - Jennifer: "I would talk about here's the ROI of changing; it's 15 times ROI. Guess who else is saying that? Every other vendor competing for that dollar. It means almost nothing. And I'm not saying there's not a time and place for ROI, but compelling a business to exit the status quo is incredibly difficult. And just like the doctor's example, they need to feel that the risk of staying the same is actually far greater than the risk of change." Find out more about Jennifer in the link(s) below: LinkedIn: https://www.linkedin.com/in/jenniferallen1121/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World's leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast
Internet Marketing and Entrepreneurship with Miles
Marketing legend Kevin Hutto explains how he comes up with million dollar product ideas that he turns into passive income. You'll learn the story behind the Hustler's Secret product that's made millions and more. Previously, Hutto joined me to share the 16 ways to make money online with digital oil wells in this video here: • www.youtube.com/watch?v=RhF8gnxlMjM If you're new to the "Digital Oil Wells" concept, here are the previous videos published that explain the process and the big idea behind this home-based business strategy. This video covers the 'big picture' idea behind building out tiny little businesses that we call 'digital oil wells' - • www.youtube.com/watch?v=1GIIp7ZEnTs&t=0s The reason these online businesses are so powerful is that they are able to create a nearly infinite return on investment (ROI)... Kevin and I discuss how you can create an infinite ROI online in this video - • www.youtube.com/watch?v=aDD96QU6oZg&t=0s The 3 phases of building your oil well... This video explains how to start, how to test, how to grow and how to automate your online business: • www.youtube.com/watch?v=1GIIp7ZEnTs&t=0s If you're curious how Hutto and I connected and started collab'n on marketing content, read this post here - www.milesbeckler.com/the-smartest-marketer-youve-never-heard-of/
Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
Growing up on a farm in Denmark, Kirsten was far from the world of beauty she found herself in NYC. While her upbringing was not conventional, Kirsten knew she was destined for greatness and listened to her gut from a very young age. Kirsten Kjaer Weis worked around the world for some of the most renowned fashion magazines like Vogue, Elle and Marie Claire. As an in-demand makeup artist, Kirsten found that people were sacriﬁcing the health of their skin by using irritating, synthetic makeup. The natural products, however, were not up to par in performance, and the luxury of the beauty experience was lost. Kirsten used her experience growing up in a natural environment and her knowledge of beauty to pursue uncharted territory in the industry, creating Kjaer Weis - a pioneer in organic, luxury beauty. Kirsten has led the brand since 2010 and it continues to thrive as one of the leading clean beauty brands.Kirsten also shares:How she pioneered the “organic” and clean beauty spaceHow the brand offers sustainable packaging optionsHow the brand has evolved over the last decadeHow the brand remains true to its ethos and avoids “trends” in beautyYou'll also hear Kirsten's advice to her younger self and what's next for Kjaer Weis.Be sure to check out Kjaer Weis at www.kjaerweis.com and on Instagram @kjaerweisWe hope you enjoy this episode and gain valuable insights into Kirsten's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. To see more extraordinary success stories from world-class eCommerce brands like LOLA, Ritual, and Joybird who use Iterable to power growth that doesn't stop at acquisition, go to Iterable.com/retail.We hope you enjoy this episode and gain valuable insights into Allison's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co