Podcasts about ROI

Ever find yourself grinding harder and harder in your business… yet still feeling like you're not scaling fast enough, earning enough, or leading at the level you know you're capable of? Like you're giving everything you've got—but something in your offer, your mindset, or your strategy just isn't hitting?In this episode of The Happy Hustle Podcast, I'm resharing the Guest Guru Training that Bedros Keuilian delivered exclusively to our Happy Hustle Club and trust me, this is the kind of value most people pay five figures to access.If you don't already know Bedros, he's a Wall Street Journal bestselling author, the founder of the 500+ location Fit Body Bootcamp franchise, the creator of Trulean Wellness Shot (over 2M units sold), a serial investor, and one of the most in-demand high-performance coaches in the game. He's also a husband, father, and one of the rawest, realest entrepreneurs you will ever learn from.This training is all about money, meaning, and mindset and Bedros doesn't hold back. He breaks down the exact frameworks he's used to build and scale multiple 8–9 figure companies, the mistakes that nearly took him out, and the three principles that helped him generate hundreds of millions over the last 15 years.He shares what it really takes to structure irresistible offers, why most entrepreneurs are drowning in commodity pricing, and how to dominate your niche by becoming the recognized authority (and eventually, the celebrity) in your space. You'll hear behind-the-scenes stories from nearly exiting Fit Body Bootcamp right before the pandemic to cutting 90% of Trulene's product line and accidentally uncovering his most profitable product ever.Here are a few key takeaways from the episode:Irresistible offers aren't optional—they're the backbone of high-profit businesses. If your offer isn't a no-brainer, your customers won't buy.Kill your darlings. Most entrepreneurs cling to products or ideas that drain profit and focus. Letting go is how you scale.Avoid the race to the bottom. Competing on price is death. Differentiate or disappear.Authority creates demand. Stop hiding behind your work—talk about it, create content, get on stages, get on podcasts. Authority makes sales easy.Invest in yourself first. Before real estate, crypto, or anything else—you are the highest ROI asset in your business.Bedros brings the heat, the strategy, and the mindset shifts every entrepreneur needs. If you're ready to simplify your approach, dial in your offer, and scale with clarity and confidence.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.99 Designs- Need a killer logo, stunning website, or next-level brand design?Stop DIY-ing and start delegating like a boss with 99designs by Vista! Neurable- If you're looking to level up your focus, productivity, and mental wellbeing all at once, do yourself a favor and check out Neurable. You get a special hookup—just use the code HAPPY at checkout and get $100 off.

In this week's solo episode, John Casmon steps away from guest interviews to break down one of the most misunderstood topics in multifamily investing: underwriting. After speaking at the Big Deal Summit in Columbus, John shares the real-world framework he uses to analyze deals—not just in spreadsheets, but in practice. From setting clear investment criteria to identifying operational inefficiencies, John walks through how successful investors combine vision, market insight, and execution to drive lasting results.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Underwriting isn't about the spreadsheet—it's about the vision, people, and execution Always define your buy box and end goals before analyzing numbers Focus on markets with both macro strength and micro-level renter desirability Investors don't pay premiums for plumbing or electric—focus on visible value Operational inefficiencies are gold if you know how to identify and fix them Don't assume you can operate better than a seasoned owner without proof Stress test your assumptions: What happens if the plan breaks?     Topics The Real Goal of Underwriting Spreadsheets don't reflect operations—real estate is about people, not numbers Get clarity on what kind of asset and community you're trying to build Defining Your Buy Box Understand your own criteria before chasing ROI or IRR Why Cincinnati and surrounding markets meet John's standards for long-term growth Macro and Micro Market Selection How renter desirability shapes submarket selection Population growth ≠ renter demand—context matters Value-Add the Right Way Tenants won't pay more for new pipes—focus on kitchens, lighting, appliances Target properties with updated mechanicals so your upgrades actually add value Operational Inefficiencies to Look For Low occupancy, slow turn times, bloated expenses, and misaligned staffing Why seasoned operators aren't always "mismanaging"—stay humble Creating vs. Assuming Value Ask questions before opening a spreadsheet—what is the business plan? Don't guess your way through the numbers; know what levers create value Stress Testing the Deal Underwrite break-even points and failure scenarios Real story: How one business plan unraveled when resident profiles clashed Final Thoughts on Strategy Vision before budget—start with what you want to create IRR matters, but timing and exit assumptions often fail Know your buyer—plan your renovations around future investor demand    

Aishah Iqbal is a first-time filmmaker and marketing executive who directed the award-winning film, #whitehairdontcare: A New Era in Beauty. The documentary challenges ageism in the beauty industry. With 15+ years in global analytics and advertising, she blends storytelling, strategy and social impact to empower women to embrace their natural aging process. The film explores the question: Who gets to define beauty?Aishah is a highly accomplished and results-driven Analytics & Data Operations leader with 15+ years of experience spearheading transformative initiatives for global organizations—most recently leading Global Analytics Operations for Google via Media Futures Group (EssenceMediacom). She brings proven expertise in designing scalable data strategies, automating complex workflows and nurturing high-performing, globally distributed analytics teams. Her passion lies in aligning data operations with business objectives to unlock efficiency, enable faster decision-making and deliver measurable ROI.Throughout her career, she has partnered with C-suite and EVP-level leadership to drive operational transformation across organizations, evolve team capabilities and lead impactful change management initiatives. She thrives in environments that demand both strategic vision and practical execution. Outside of work, she is the proud mother of a wonderful daughter who helps her prioritize the invaluable intangibles in life. She is deeply committed to creative storytelling and personal growth—sharing her journey and learnings as a filmmaker, writer, blogger and podcast contributor. In this episode, we talk about how she became a filmmaker, using TikTok and Reddit to float ideas, how to deal with online hate, single motherhood, ageism and more. She embraces her graying hair and is helping all of us learn to embrace our own choices, which may include natural aging.Website (for the film) - www.whitehairdontcarefilm.comSocial Media links - https://www.instagram.com/aishahiqbal/https://www.linkedin.com/in/aishahiqbal/https://www.instagram.com/whitehairdontcarefilm/TikTok: @grayloxx

Today's guest is Robert Kubin, Head of Sales for Central Europe at Amundi. Amundi is a European asset manager, ranked among the top 10 globally by assets under management. It provides savings and investment solutions across active and passive management, in both traditional and real assets. Its offering includes IT tools and services (Amundi Technology) that cover the savings value chain. Amundi is listed on the stock exchange and manages more than €2.3 trillion in assets. A senior executive with more than 20 years of international experience across asset management, insurance, and consulting, Robert brings deep expertise in investment strategy and operational leadership. He joins Emerj Editorial Director Matthew DeMello to discuss how AI can move beyond legacy technology to improve decision-making and automate manual processes in asset and wealth management. Robert also shares practical strategies for embedding AI into core workflows, reducing manual workload, and enabling smaller teams to operate at scale while driving measurable ROI. This episode is sponsored by FE fundinfo. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Join an exclusive circle of AI executives shaping the conversation. Share your insights as a guest on the 'AI in Business' podcast and be recognized among peers driving innovation: emerj.com/expert2.

Shoot us a Text.Episode #1202: Day 2 from Automobility LA at the LA Auto Show, and we host Amit Chandarana, CEO of Curbee to talk about how there are now 16 independent repair shops to every 1 franchise dealership.. Plus, Paul and Kyle get gifts to welcome them to their first West Coast activation.This episode is brought to you by our Automobility LA Press and Content Partner Curbee, the fastest growing mobile service technology platform for dealerships.Dealers may be facing a bitter reality as new data reveals there are now 16 independent repair shops for every franchised dealership in the U.S.—and that gap is only growing.The 16:1 ratio highlights a major competitive disadvantage for dealerships in service accessibility.With over 300K independent shops and aging vehicles on the road, independents are winning on location, price, and speed.Dealership service appointments are down 6% YoY while consumer expectations around convenience continue rising.Mobile service is emerging as the top solution—dealers offering it see high ROI and retention gains.“The 16 is more than a ratio—it's a reality check,” says Curbee. “Convenience wins and accessibility is the new loyalty program.”Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Scott and Hayley first start with co-founders of The Desire Company Judith and Eric on how they have built out this "expert" content enterprise while still being married with kids! Such great advice and so relatable. We then get into how Retail Media affects video content. Why and how the retailers and brands are finding the ROI on what The Desire Company is producing. Influencers are an important part of ecommerce, the numbers are there, having expert videos is not an either or situation, so we find out how and why! Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Judith Levey Sheinkop LinkedIn: https://www.linkedin.com/in/judith-levey/ The Desire Company -https://thedesirecompany.com/    Guest: Eric Sheinkop LinkedIn: https://www.linkedin.com/in/ericsheinkop/ The Desire Company -https://thedesirecompany.com/   TAP INTO AN EXPERT PODCAST: https://thedesirecompany.com/tap-into-an-expert-podcast QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Today I'm joined by Jim Keffer, CEO of Keffer Auto Group. We break down his radical 10-year buyout model, why he hunts “unicorn” operators instead of centralizing, and how underperforming rooftops become high-ROI assets. Jim also explains the math behind buying broken stores, the traits that separate true owner-operators, and the coming shakeups he sees from Carvana, CarMax, and digital retailing. It's a candid, transparent look at a model most dealers never get to see up close. This episode is brought to you by: 1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ Lotlinx.com/LotGPT 2. vAuto - The average car sits 45 days before getting shipped to another store — hoping it'll sell faster somewhere else. But guess what? Once it lands there, it usually sits another 30 days. On paper, that looks fine. In reality, that car's been tying up capital for 75 days — bleeding margin the whole time. The fix? Get the car to the right store on day one — or move it before the clock runs out. Because every day you wait, you're losing gross you'll never get back. Check out vAuto's new guide on centralized inventory management @ ⁠https://www.vauto.com⁠⁠⁠⁠ 3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit @ https://cdgcircles.com/ to learn more. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:08 Biggest challenge in the car business? 00:52 How does the decentralized model work? 03:41 What is the buyout model? 07:08 How to find the right operators? 32:48 How does goodwill depreciation work? 33:15 How to identify and hire talent? 34:01 Biggest used car sales challenge? 37:45 Balancing sales efficiency with customer experience? 58:18 Future of car dealerships? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The promise of agentic AI has been massive, autonomous systems that act, reason, and make business decisions, but most enterprises are still struggling to see results.In this episode, host Chris Brandt sits down with Sumeet Arora, Chief Product Officer at Teradata, to unpack why the gap exists between AI hype and actual impact, and what it takes to make AI scale, explainable, and ROI-driven.From the shift toward “AI with ROI” to the new era of human + AI systems and data quality challenges, Sumeet shares how leading enterprises are moving from flashy demos to measurable value and trust in the next phase of AI. CHAPTER MARKERS00:00 The AI Hackathon Era03:10 Hype vs Reality in Agentic AI06:05 Redesigning the Human AI Interface09:15 From Demos to Real Economic Outcomes12:20 Why Scaling AI Still Fails15:05 The Importance of AI Ready Knowledge18:10 Data Quality and the Biggest Bottleneck20:46 Building the Customer 360 Knowledge Layer23:35 Push vs Pull Systems in Modern AI26:15 Rethinking Enterprise Workflows29:20 AI Agents and Outcome Driven Design32:45 Where Agentic AI Works Today36:10 What Enterprises Still Get Wrong39:30 How AI Changes Engineering Priorities55:49 The Future of GPUs and Efficiency Challenges -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, John Wilson sits down with Richard Dunbar of FieldPulse to dig into one of the most important — and often overlooked — levers for scaling a home service company: modernizing your operational platform. Whether you're running HVAC, plumbing, electrical, restoration, or any specialty trade, the shift from legacy tools to a true field service management system (FSM) is one of the highest-ROI moves you can make. Richard and John break down how contractors are ditching whiteboards, Excel boards, paper invoices, and manual dispatching in favor of flat-rate pricing systems, centralized pricebooks, technician-friendly workflows, real-time visibility, and true operational clarity.What You'll LearnWhy legacy systems cap your growthHow flat-rate pricing really worksWhere the real ROI of FSM software comes fromHow to remove friction from the entire customer journey The #1 mistake contractors make when trying to scale revenue 

What if your company stopped chasing quarterly goals and spent an entire month training every employee on AI? That's exactly what AppsFlyer did, and it completely transformed how they approach innovation.In this episode, AppsFlyer down with Barak Witkovsky, Chief Product Officer of AppsFlyer, to discuss one of the boldest AI transformation experiments I've ever heard of. For four weeks, they paused regular business objectives and put all 1,300 employees through an AI builder course. Not on top of their work. AS their work.What We Cover:1. Why AppsFlyer stopped chasing OKRs to invest in AI education across the entire company2. How AppsFlyer's CEO and CPO learn about AI from their own employees (including marketers who know more than developers at other companies)3. How AppsFlyer evolved from a measurement platform into a modern marketing cloud with autonomous AI agents4. How do you get marketers to trust AI when they're deploying tens of millions in ad spend?5. Why AppsFlyer is betting on an open AI ecosystem with MCP and Agent Hub6. Are marketers becoming obsolete or are they about to become "bosses of agents"?7. Why executives are bullish on AI while directors and managers feel anxious (and what to do about it)Timestamps:00:00 AI Integration at AppsFlyer04:15 The ROI of AI Investments05:14 Evolution to a Modern Marketing Cloud16:30 Challenges of Omnichannel Measurement22:26 AI Agents in Marketing27:01 Becoming an AI-First Company31:29 The Role of AppsFlyer in the AI Ecosystem44:38 The Ultimate Growth Machine Vision47:18 Final Thoughts

Send us a textAre we preparing young people to follow instructions or to solve real problems? We explore a better path with Barry Garapedian—financial advisor, mentor, and author of Winning the Game of Life—who makes a compelling case for teaching value creation as the antidote to uncertainty, inflation, and the AI upheaval. Together, we unpack the hidden curriculum, why compliance still shadows classrooms, and how to build graduates who contribute, not just compete.Barry maps out his Seven Fs—family, faith, friends, fitness, financial, fun, philanthropy—as a practical life blueprint. We dig into the systems that turn big ideas into daily progress: mentors over guesswork, a color-coded calendar, KPIs for sleep and routines, and 90-day goals across work, personal growth, and wellness. He shares the “impossible goal” that raises your baseline, plus a decision-board approach that keeps your aspirations visible and actionable.We go tactical with micro-leadership: “practice going first,” replace weasel words, and learn to hold “third vault” conversations that create trust and impact. Barry reframes ADHD as a superpower when paired with structure, and offers an anxiety playbook—never worry alone, get the facts, make a plan. For parents and educators, we lay out how to allow healthy struggle while opening doors to mentors and networks. For students, we emphasize AQ—adaptability—as the new edge in an AI-powered economy, backed by four reliability habits anyone can master.By the end, you'll have a toolkit to help young adults measure ROI as return on impact, choose better books and better rooms, and codify shared values with a family constitution. Ready to shift from achievement to contribution and help the next generation become confident problem solvers? Follow the show, share with someone who needs a nudge, and leave a review to help more listeners find us.Great News! The Brighter Side of Education is now CPD Accredited! Sponsored by Dr. Gregg Hassler Jr., DMDTrusted dental care for healthy smiles and stronger communities—building brighter futures daily. Head to the show notes to find if this episode is CPD eligible and details on how to claim your CPD certification!Sponsored by Dr. Gregg Hassler Jr., DMDTrusted dental care for healthy smiles and stronger communities—building brighter futures daily.Support the showIf you have a story about what's working in your schools that you'd like to share, email me at lisa@drlisahassler.com or visit www.drlisahassler.com. Subscribe, tell a friend, and consider becoming a supporter by clicking the link: https://www.buzzsprout.com/2048018/support. The music in this podcast was written and performed by Brandon Picciolini of the Lonesome Family Band. Visit and follow him on Instagram.

Send us a textAre you wasting money on marketing vendors who don't get private practice? In this Quick Tip episode we break down exactly how to find, vet, and manage the right marketing partners — and avoid the ones who drain your budget without delivering ROI. From red flags to smart strategies, Brandon shares a transparent, step-by-step approach to choosing vendors who understand healthcare, compliance, and real patient acquisition. You'll learn how to evaluate proposals, compare budgets, measure ROI, demand transparency, and identify which vendors actually invest in your success — not just your retainer. Whether you're running a growing therapy clinic, wellness center, or private healthcare practice, this episode will help you stop guessing and start managing marketing like a CEO. 

Your podcast is live, but now the real journey begins. Growth is where your show becomes a brand, a business asset, and a tool that compounds in visibility and authority.In this episode of As It Relates to Podcasting, host Simona Costantini wraps up the 10-week launch series by diving into the strategies that take your show beyond day one. You'll learn how to interpret your podcast analytics, measure the right KPIs, refine your content with intention, and evolve your show based on listener behavior and performance trends.Simona also dives into how to build a powerful guest strategy, how to track ROI, how to use completion rates and retention to shape future episodes, and why iteration turns your podcast into a platform that grows your authority and revenue over time.If you're ready to scale your podcast with clarity and consistent momentum, this episode gives you everything you need to strengthen your direction, refine your voice, and grow your show with strategy instead of guesswork.Inside this episode:The analytics that matter most for long-term podcast growthDownloads, completion rate, and subscriber trends explainedHow retention reveals your strongest topics and formatsWhy audience behavior guides your future contentHow to refine your show for longevity and authorityWhat agile creators do differently to stay relevantBuilding a strategic guest lineup that expands your networkHow cross-promotion doubles your reachHow to nurture relationships that lead to ROIWhy iteration is the secret advantage of top podcastersHow your podcast becomes a business asset, not a weekly taskInvitation to join the Launch Your Podcast in 8 Weeks courseIf you're ready to launch your podcast with clarity, confidence, and a strategy that actually gets you seen, this episode will show you exactly how.✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks.https://voltproductions.co/podcast-launch-blueprint-2025 Launch Your Podcast in 8 Weeks Course: https://voltproductions.co/launch-podcast-8-weeks-course-offer #PodcastGrowth #PodcastStrategy #PodcastAnalytics #PodcastingTips #PodcastEducation #AsItRelatesToPodcasting #SimonaCostantini #VOLTProductions #PodcastMonetization #PodcastLaunchTips #PodcastContentStrategy #GrowYourPodcast #PodcastGuests #PodcastForBusiness #PodcastMarketing #SpotifyPodcasters #YouTubePodcasts #PodcastWorkflow #PodcastPerformanceLearn about:00:00 Launching versus growing your podcast00:40 Why post-launch strategy determines long-term success01:20 Going deeper with the 8-week podcast launch course02:00 Understanding analytics without overwhelm03:00 Downloads per episode and what they actually signal04:00 Why completion rate reveals true listener quality04:30 How subscriber growth boosts discoverability05:00 Tracking leads, traffic, and inquiries05:45 Using retention to guide future content06:30 Refining your format for longevity07:00 How your audience shapes your evolution08:00 Spotting patterns that influence your message09:00 Using guest strategy as a powerful growth lever10:00 Cross-promotion and expanding your reach11:00 Relationship-building as a podcast growth engine12:00 Tracking guest ROI for long-term collaboration13:00 Iteration and how it creates industry...

In this episode of Data in Biotech, host Ross Katz sits down with John Liberty, Senior Bioanalysis Technical Sales Consultant at Thermo Fisher Scientific. They dive deep into how Watson LIMS™ supports regulated bioanalysis workflows, the evolving role of lab automation, and how Connect Enterprise aims to unify biotech digital ecosystems. What you'll learn in this episode: >> Why Watson LIMS is purpose-built for bioanalysis and how it enhances compliance and data traceability. >> The role of lab automation in boosting productivity and reducing manual tasks. >> How Connect Enterprise integrates lab systems across vendors into a seamless workflow.  >> Key considerations for implementing LIMS in startup versus established biotech environments. >> The ROI of digital lab solutions in supporting scalable, compliant biotech operations. Meet Our Guests John Liberty is a GMP-trained scientist with a strong focus on ELISA method development, validation, and transfer. He pairs his hands-on scientific background with experience in project management, CRO coordination, data analysis, and training, making him someone who really understands how work moves from the lab bench to real-world application. John has also spent time on the product and customer side, doing technical sales and demos for Watson LIMS™ software, giving him a rare blend of technical depth and communication skills. About The Host Ross Katz is Principal and Data Science Lead at CorrDyn. Ross specializes in building intelligent data systems that empower biotech and healthcare organizations to extract insights and drive innovation. Connect with Our Guest: Sponsor: CorrDyn, a data consultancyConnect with John Liberty  on LinkedIn  Connect with Us: Follow the podcast for more insightful discussions on the latest in biotech and data science.Subscribe and leave a review if you enjoyed this episode!Connect with Ross Katz on LinkedIn Sponsored by… This episode is brought to you by CorrDyn, the leader in data-driven solutions for biotech and healthcare. Discover how CorrDyn is helping organizations turn data into breakthroughs at CorrDyn.

The decision to move from a manual to an automated process has historically been a laborious, lengthy, and capital-intensive endeavor. Calculating the return on investment (ROI) of such a project is critical to the decision-making process. Companies beginning their automation journey tend to look at robots as a 1 to 1 replacement for their workforce leading to expensive over tooled and over automated processes. Focusing solely on labor replacement can lead companies to vastly undervalue some of the less obvious cost savings created by the switch to robotics. In this presentation, we will be discussing some of the best practices and common pitfalls to avoid when calculating the ROI of a robotic implementation, including: Efficient system design for a high-mix manufacturing environment Cost benefits from increased production and decreased waste Indirect cost benefits generated from increased worker satisfaction and safety Long term cost savings from greater traceability, product consistency and redeployability  By considering these concepts, we can move toward considering robots as part of an overall process improvement opportunity versus simply as a direct replacement to workers. Doing so brings into consideration improvements to the production environment, increased product quality, and enhanced company profitability. Ultimately a refocused ROI calculation will help companies pivot from mid-line labor expenses to top-line revenue and bottom-line profitability. Speakers: James Shimano: Product Manager, Epson Robots Sponsored by: EPSON Visit https://advancedmanufacturing.org/webinars for more webinars and an interactive experience with visuals.  

Defense technology has shifted from a social liability in Silicon Valley to commanding 35-40% of venture capital allocation—up from a historical 10%. This isn't just trend-following; it reflects fundamental market dynamics as SaaS becomes hypercompetitive and AI lowers barriers to entry, pushing capital toward deep tech where moats still exist. Blacklake, a defense holdco based in Austin, helps emerging defense companies navigate government procurement and expand into Europe, Asia-Pacific, and allied markets. In this episode, Jeff Crusey, EVP of Technology & Acquisition at Blacklake, reveals the emerging defense tech playbook, explains why lobbying ROI dwarfs traditional GTM spending, and details what actually matters when hardware meets government procurement. Topics Discussed: Why VC capital is rotating from SaaS to deep tech and defense The defense tech go-to-market playbook versus enterprise SaaS mechanics SBIR grant programs as non-dilutive capital for hardware development Lobbying and appropriations as core revenue drivers, not nice-to-haves Field deployment and operator feedback as the only viable iteration strategy Investor evaluation criteria for hardware-intensive defense businesses Emerging threat vectors in Arctic defense and orbital domain awareness GTM Lessons For B2B Founders: Launch lobbying concurrent with SBIR Phase 1 applications: Companies initiating lobbying and appropriations work at the moment they apply for SBIR grants hit revenue milestones materially faster than those treating government affairs as a later-stage function. This means seed-stage companies maintain Capitol Hill presence—a pattern that didn't exist five years ago. The talent profile matters: government affairs hires need proven relationships within specific congressional committees and appropriations staff. Initial engagements typically involve external lobbying advisors with established networks, transitioning in-house at Series A when contract pipeline justifies dedicated headcount. This is consistently the highest-ROI channel in defense GTM. Optimize for deployment speed over system perfection: Modern conflict operates as continuous technological adaptation where capabilities become obsolete within weeks, not years. Companies achieving persistent field presence with operators—not laboratory perfection—win iterative cycles. The tactical approach: deploy minimum viable hardware to operational environments, capture real-world performance data and failure modes, then rapidly incorporate feedback into next iterations. This contradicts traditional defense procurement assumptions about "exquisite systems" and requires founders to resist over-engineering before battlefield validation. Solve the prototype funding problem through non-dilutive capital: Defense investors require working prototypes before capital deployment due to hardware risk profiles—fundamentally different from software's low marginal cost of iteration. This creates a chicken-and-egg problem: prototypes require capital, but capital requires prototypes. The solution path combines bootstrapping to early proof-of-concept, then leveraging SBIR Phase 1 grants (tens of thousands) to reach demonstrable prototype stage. Phase 2 awards (single-digit millions) fund production validation. Strategic founders pursue direct-to-Phase-2 pathways when possible, compressing the timeline from concept to validated demand signal. Strip technical complexity from investor communications: Defense founders with deep domain expertise consistently over-index on technical sophistication during fundraising conversations, losing investor attention before reaching commercial traction narratives. VCs evaluate market timing, defensibility, and path to scale—not engineering elegance. The correction: communicate technology at middle-school comprehension levels. This isn't condescension; it's recognizing that capital allocators optimize for portfolio construction, not technical peer review. Founders often feel they're "dumbing down" their innovations, but clarity on problem-solution fit and market size matters infinitely more than technical specifications during early fundraising stages. Treat SBIR phases as progressive demand validation, not just funding: The phased SBIR structure functions as government-backed demand signaling: Phase 1 validates concept feasibility, Phase 2 confirms development viability, Phase 3 demonstrates production readiness for potential program of record status. Investors decode these phases as risk reduction milestones. Phase 1 awards indicate government interest; Phase 2 awards (especially direct-to-Phase-2 or enhanced Phase 2) signal validated customer pull; Phase 3 contracts position companies for program of record awards worth hundreds of millions annually. Beyond capital, SBIR progression provides founder-market fit evidence and customer commitment that traditional LOIs cannot match in defense contexts. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

As regulatory pressures intensify and the demand for measurable ROI grows, health care organizations are rethinking how they approach risk adjustment. The landscape is shifting—from retrospective reviews to real-time, proactive strategies powered by smarter technology and deeper clinical insight.In this 38-minute episode of RISE Radio, senior leaders from Cotiviti and Edifecs share how their recent partnership is fueling a new era of innovation across the full risk adjustment lifecycle. From Medicare Advantage to Medicaid and ACA markets, they explore how scalable tech, strategic foresight, and clinical expertise are helping organizations stay ahead of compliance demands and financial pressures.About the speakersBranka Sustic, vice president of risk and quality solutions, Cotiviti, provides leadership and oversight into product and business development, client program management, and strategy to assist health plans in meeting their quality and risk adjustment goals, optimization of revenue, and risk mitigation. She is a leader with more than two decades of health care experience, blending a strong customer service and analytic foundation with experience leading change management throughout her career. Sustic is known for creating and establishing operational and support plans leading to increased client satisfaction and performance. Dr. Summerpal Kahlon, chief medical officer at Edifecs, a Cotiviti business, works across products and functions to guide clinical strategies and policies. His career spans over 20 years of experience in diverse health care settings, businesses, and markets. Dr. Kahlon has deep expertise in value-based care and risk adjustment, and brings unique insight to help customers make the most comprehensive, informed, and clinically relevant decisions for their populations. He is a practicing physician with Veterans Affairs and an assistant professor of internal medicine at the University of Central Florida. About CotivitiCotiviti is a leading solutions and analytics company that is reshaping the economics of health care, helping its clients uncover new opportunities to unlock value. Cotiviti's solutions are a critical foundation for health care payers in their mission to lower health care costs and improve quality through higher performing payment accuracy, quality improvement, risk adjustment, consumer engagement, and network performance 

Most education organizations are under pressure to do more with less. Teams are lean, hiring is frozen, and yet the demand for leads, pipeline, and proof of ROI keeps growing. At the same time, the buying cycle in K12 has never felt more compressed or more high stakes. You cannot afford to waste effort on campaigns, events, or RFPs that do not convert.That is where fractional marketing leadership comes in. When you only have a limited number of hours, every decision has to count. You have to land quickly, read the politics, find the true priorities, and show impact fast while still building a sustainable system behind the scenes.In this episode, long time marketing leader and fractional strategist Allison Maudlin joins Elana to talk about what it really takes to step into an education company, stabilize the chaos, and create momentum. They dig into how to start when leadership only cares about “more leads now,” where the real low hanging fruit usually hides, and why RFPs are a strategic marketing channel, not just paperwork for sales to handle.They also get tactical about landing pages, forms, and workflows that quietly kill conversion, how to think about state specific strategy, and why the future of education marketing is people plus AI, not one or the other.Read the rest of the show notes here. Mentioned in this episode:EdTech Planner 2026Planning a full year of education marketing takes time, and you need a clear path that helps you stay relevant, consistent, and aligned with the moments that matter. Ready to make 2026 your most intentional (and effective!) year yet in education marketing? What The EdTech Marketer's 2026 Planner helps you do: Focus on what matters most to your brand and audience Plan campaigns around key education events Use proven strategies tailored to K–12 and higher ed Build a system that fuels visibility, engagement, and leads For six years, thousands of education and EdTech marketers have used this planner to guide their yearly campaigns and stay aligned with the school calendar. Download here: https://www.leoniconsultinggroup.com/edtech-marketers-planner

Send us a textIn this special episode of Soulful Self-Care Conversations, Pearl sits down with her longtime friend and business partner Crystal Fox, founder of Fox Business Marketing AI, a Chicago-based digital marketing consultancy helping small businesses automate, optimize, and grow.From meeting on Clubhouse during the pandemic to building powerful collaborations, Pearl and Crystal dive deep into how entrepreneurs can find harmony instead of hustle by creating systems that support both business and life. Crystal shares her inspiring personal story of resilience — from losing her mother at 13 to overcoming fear and finding her voice — and how that shaped her purpose to empower others through digital strategy and marketing clarity.This episode is packed with wisdom for entrepreneurs, CEOs, and creatives who are ready to stop playing busy and start growing intentionally.What You'll Hear in This Episode

Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I'd like to welcome Frank Vella, CEO at Constant Contact. About Frank Vella I am the CEO of Constant Contact, a comprehensive digital and ecommerce marketing platform that makes it simple and effective for a business to market or sell their idea in today's complex online marketing world. We strive to anticipate our customers' needs and provide them with the tools and support they need to improve their businesses. Because when they succeed, we succeed.Prior to joining Constant Contact, I built best-in-class operations at various sized tech firms across the globe, including top-tier companies like Microsoft, GE Capital, HP Enterprise and Xerox. I have led companies through growth, transformation and successful exits while remaining focused on building a terrific culture and keeping a company's product and presence ahead of the crowd. I'm a proud Canadian expat now living in New York City, and in my free time I enjoy traveling with my family. Frank Vella on LinkedIn: https://www.linkedin.com/in/frank-vella/ Resources Constant Contact: https://www.constantcontact.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In part two, I press into a word we throw around too loosely in college athletics: development. Rashard and I sort out the differences between strength and conditioning, scholar-athlete development across leadership, career, life skills and community, player development for team ROI, and capital or NIL fundraising. We also talk brass tacks on funding: start with your head coach and your development office, get everyone at the same table, and design experiences that help athletes grow while giving donors and corporate partners something meaningful to support. Rashard is clear that the NIL and portal era affects a small slice of athletes, while most still want to be led, challenged, and exposed to real world opportunities. That hunger shows up powerfully at D2, D3, and HBCU programs when you bring them access. Rashard walks through his book, Scholar Athlete Elite, a practical four-quarter guide from freshman to senior year that tackles NIL, academics, mental health, redshirting, and more. He explains his company like a career agency for athletes, identifying talent, developing it through micro-internships and curated trips, and placing athletes on winning teams in business, with a nonprofit arm to open doors for underserved schools. We finish on his vision for NIL ownership, giving athletes micro experiences in entrepreneurship, and a look back at how his own yes to opportunities set the foundation. If you lead athletes, this is a blueprint for building people first, then watching performance follow. Shoutout to Sorinex and EliteForm for making these episodes possible!

All content from the Sons of UCF is brought to you by the law office of Werner, Hoffman, Greig & Garcia. With a combined 70+ years of legal experience, WHG specialize in personal injury, workers comp, veteran disability, and SSI/SSDI cases. For more information, contact them at wernerhoffman.com, or call 1-800-320-HELP Join Eric Lopez and Trace Trylko as they debate some of the current topics surrounding UCF Sports. In this episode, Scott Frost that the season all comes down to this weekend, but how did we get here? Plus: will 2025 end up being a lost year in the rebuild process? Also: hoops with a big win, Tech CFP and ROI, soccer moves on (again), and charge on, or charge off. Be sure to subscribe to our channel to watch future episodes of Around the Kingdom, with a new drop each week.  #goknights #ucfknights #ucf #ucffootball #big12 Learn more about your ad choices. Visit podcastchoices.com/adchoices

How can we advocate for a people-first economy?Artificial intelligence is disrupting our vocational and social worlds — and as it starts to dominate industries, more people are trying to discern its proper limits and boundaries. Intuitively, we are hesitant about the increasing growth of AI. But why? Is it because we sense that people should do our work? In this episode, Bob weaves together two articles to discuss the contrast between building an AI-first culture and a people-first culture. Along the way, we consider the importance of a Christian anthropology, the growing questions about AI's economic impact, and how Christians can be champions of others in their lives and workspaces.Chapters:(0:00) Introductions: What Do We Do about AI?(5:39) We're Heading Toward an AI-First World(11:04) Choose the Person over the Non-Person(15:46) A Principle for Engaging AI(21:57) The ROI on AI(27:49) A People-First ApproachArticles & Resources:https://www.newyorker.com/news/the-financial-page/the-ai-profits-drought-and-the-lessons-of-historyhttps://mereorthodoxy.com/wendell-berrys-unanswered-question

In the third episode of the CEO Diaries, Jill breaks down the numbers, psychology, and strategy behind pricing a successful membership, and shares how she's using that same knowledge in building out the Strategy Lab. She digs into the difference between acquisition and retention, why loyalty should always be rewarded, and how industry norms vary wildly between fitness and business memberships. Jill walks through smart ways to incentivize longer commitments, structure annual vs. monthly options, and use founders' pricing, evergreen funnels, and live launches to create irresistible tiers. From understanding the true ROI timeline to designing offers that are "too good to quit," you'll get a full behind-the-scenes look at building a scalable, sticky membership that people are pumped to stay in.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   membership pricing, retention strategies, founders enrollment, fitness industry, business memberships, loyalty rewards, pricing strategies, membership math, customer retention, value delivery

In this episode of the Massive Passive Cashflow Podcast, I sit down with Chris Prefontaine - creative financing expert, bestselling author, and founder of Smart Real Estate Coach. With 34+ years of hands-on investing experience, Chris shares how he rebuilt his real estate business after the 2008 crash by shifting to buying on terms—a strategy that allows investors to acquire properties without using their own cash, credit, or personally signing on bank loans. Chris breaks down why subject-to deals, 0% owner financing, and free-and-clear properties remain some of the most powerful tools for building long-term cash flow—especially in today's unpredictable market. He also reveals how his "three paydays" system creates immediate income, monthly cash flow, and long-term backend profits, often from deals requiring little to no money down. We dive deep into how creative financing works in any market cycle, why subject-to deals offer massive advantages over traditional financing, and how investors can dramatically reduce risk by staying off bank loans altogether. You'll also learn how Chris and his team partner with students in 80+ markets nationwide—rev-sharing, mentoring, and even jumping on live seller calls to help them close deals the right way. Whether you're a seasoned investor or brand new to creative real estate, this episode is packed with actionable strategies to help you buy more properties, increase your cash flow, and thrive no matter what the economy does.     What You Will Learn: How Chris shifted from traditional investing to creative financing after the 2008 market crash Why subject-to deals are one of the safest, most scalable strategies for investors The power of free-and-clear properties and how investors negotiate 0% interest What the "three paydays" are—and how they create infinite ROI Why creative financing works in hot, cold, or sideways markets How to buy properties without using your own cash, credit, or personal guarantees The key benefits and risks of subject-to deals for both sellers and investors How mid-term rentals, rent-to-own, and owner-financing exits boost monthly cash flow Why knowing "what pond to fish in" is the key to thriving in shifting markets How Chris's team guides students through live calls, call critiques, and real deal support Why subject-to deals allow investors to scale without high-interest loans Practical strategies to build recession-proof income in 2025 and beyond     Links & Resources: Facebook: https://www.facebook.com/smartrealestatecoach/ Instagram: https://www.instagram.com/smartrealestatecoach/ YouTube: https://www.youtube.com/smartrealestatecoach Website: https://smartrealestatecoach.com/       Attention Investors and Agents: Are you ready to scale your real estate business and connect with like-minded professionals?

How do construction leaders make better decisions in a world overflowing with data? Recorded live at Autodesk University 2025, this conversation with Frank Phillips and Ashley Grassano from the University of Florida explores how curiosity, culture, and clear communication help teams turn raw information into meaningful action. Frank and Ashley share how the AEC industry can shift from reactive to proactive by embracing data literacy, asking better questions, and building trust between the field and the office. From forecasting risks to creating visibility across teams, this episode highlights how decision-making improves when people, process, and technology finally align. In this episode you'll learn: Why curiosity (not dashboards) is the real driver of innovation How data transparency builds trust across construction teams Practical steps for improving decision-making in fast-paced environments MEET OUR GUESTS Frank Phillips is Director of Business Affairs Technical Services at University of Florida, where he has over two decades of career experience. Ashely Grassano is Space & GIS Manager at the University of Florida. She manages a team of BIM Coordinators, Space Planners, and GIS Administrators.    TODD TAKES Make Old Buildings Smarter, Not “Smart” A campus-wide push toward digital twins is turning legacy facilities into data-ready assets. The playbook: uplift Revit to a consistent minimum spec, link key MEP assets for location and maintenance, stream live data into Tandem, and anchor everything with GIS. It's practical, phased modernization—form meets function. Data Is an Asset—Treat It Like One Ownership and flow matter. From ACC adoption to Cost rollout, success comes from redefining processes (not lift-and-shift), onboarding project-by-project, and measuring wins by outcomes (like contractors getting paid). The ethos: the owner funds the work, the owner owns the data—and partners help operationalize it. Scan, Map, Connect—and Then Automate LiDAR for utilities and interiors, geospatially aligned campus models, ACC + Tandem integration, and emerging AI/API upgrades (including easier auth) are building a true “smart campus” foundation. Pair top-down sponsorship with bottom-up field buy-in, and you get faster finds at 2 a.m., fewer “unknowns,” and clearer ROI.   MORE RESOURCES Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Graitec North America Graitec North America LinkedIn Autodesk's Website   Other Relevant Links: Frank's LinkedIn Ashley's LinkedIn University of Florida

Layoffs are rising, AI is being blamed, but the data doesn't agree. Challenger reports the highest October cuts since 2003 with AI as the #2 reason, while Yale's 33-month BLS analysis finds no real disruption in high-AI-exposure jobs. We break down the confusion, the “AI layoff boomerang,” and why companies still struggle to get actual ROI from AI. Hosts: Matt Sunbulli ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sunbulli/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.firstdraft.vc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aaron Calafato ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen to Aaron's 7 Minute Stories Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Leah Ova ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Leah on TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Editorial: Matt Sunbulli Brooks Borden Ken Wendt Senior Audio Engineer: ⁠⁠⁠⁠⁠⁠Ken Wendt ⁠⁠⁠⁠⁠⁠ Research: Matt Sunbulli Zaid Safe Aaron Calafato

Most employers are wasting money on "cost containment" solutions that nobody uses. They buy a 1-800 number or a wellness app, hoping for savings, but get zero engagement because employees don't trust a stranger at a call center. If your advocacy solution has no engagement, it has zero ROI. It's like playing slots in the "Healthcare Casino"—you keep putting money in, but the house always wins.Real ROI requires real trust. My guest, Matt McQuide of Synergy Healthcare, joins me on The Broker's Voice to break down the financial impact of Embedded Clinical Advocacy. We discuss why assigning a dedicated nurse to a specific client (not a random voice on a phone line) is the only way to drive the engagement necessary to redirect care and prevent catastrophic claims. This is the strategy for turning advocacy from a line item expense into a massive return on investment.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionCONNECT WITH ANDY NEARY

From Location to Loyalty — Unlocking Geofencing for Real-World ResultsIn this week's episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment.From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” industries (think plasma centers, funeral homes, political campaigns) quietly crush it when you combine sharp data, empathetic messaging, and relentless experimentation.We dig into:Geofencing 101: what it actually is (beyond Facebook radius ads) and how it works in real lifeThe tech behind it: 13-inch accuracy, satellites, WiFi, RFID, and the same backbone Uber relies onConversion zones: tracking who actually walks into your location after seeing your adWhy “boring” verticals (plasma centers, hospice, legal, politics) often outperform sexy DTC brandsThe Burger King vs. McDonald's playbook—and how challenger brands can steal market share with locationData as the real edge: which locations work, which creatives hit, and how to reallocate budget fastFacebook & search fatigue: why traditional social ads are getting noisier and less trustedThe power of retargeting + multi-channel: why familiarity and repetition still drive most conversionsCopy that converts: using questions, emotion, and empathy instead of clever-but-confusing headlinesBuilding a 7-figure agency with 0 cold outreach: referrals, responsiveness, and radical honestyHow Chris uses AI (including video tools like V0/3) as a creative collaborator—not a magic wand

Ed outlined the three selling paths every seller should see—cash sale, as-is listing, and as-repaired listing—and stressed presenting all three with real numbers to position yourself as the trusted solution provider. He shared his Moving Concierge system, where sellers sign a listing agreement, the home gets a Matterport scan for accurate repair measurements, and contractors prepare a repair scope, timeline, and as-repaired valuation. Ed showcased multiple success stories where this approach dramatically increased sales prices and ROI, noting that he fronts the rehab costs, requires a minimum 40% return on improvements, and allows sellers to keep all profits. He closed by referencing helpful tools including his “Color Picture CMA Tour” video and his custom GPT at WhatWouldEdSay.com.

In this episode of Technology Reseller News, Publisher Doug Green speaks with Robert Galop and Kevin Nethercott, Co-Founders of Creo Solutions, about how service providers can turn years of “dark” conversation data into immediate, recurring revenue. Creo Solutions, founded two and a half years ago, focuses on helping carriers, CSPs and MSPs 2x–3x their revenue by layering AI-driven services on top of the UCaaS, CCaaS and CPaaS platforms they already sell. Their flagship offering, Pulse Conversation Intelligence, combines vCon-based conversation capture with AI analytics to unlock business value from every call. Galop explains that most organizations are still effectively “flying blind” with their customer conversations. Contact centers typically QA only about 2% of calls, leaving 98% unreviewed and unanalyzed. With Pulse, service providers can give their customers full visibility into compliance issues, churn signals, missed opportunities and coaching moments across all calls. As Galop puts it, “Within the first week, we're usually finding immediate ROI — a compliance risk, a security problem or a saveable customer that would have slipped away.” Nethercott emphasizes that the magic is in leveraging what service providers already have: their network, their platforms and their customer base. Using vCon as the standardized container, Pulse ingests existing call recordings and CDRs via API, processes them with Creo's AI stack, and returns focused insights, alerts, summaries and dashboards. There's no heavy integration project for the provider — “We can go to contract today, get integrated tomorrow, and by day three they can have it running in a customer,” notes Nethercott. Everything is delivered white-label, so the service provider owns the customer relationship and the new AI-powered revenue. For end customers, the platform is designed to reduce noise, not create more of it. Instead of a “data dump,” managers get the exceptions and patterns that matter: which agents handle certain call types best, which phrases correlate with successful sales, what recurring complaints are driving churn, and where frontline staff need coaching. Different roles see different slices of value: marketing can mine real customer language and enthusiasm, sales can see what actually moves deals forward, operations can spot systemic issues, and executives finally get a single source of truth about what customers are really saying. Creo sees strong early traction in healthcare, insurance, legal and home services—sectors where people spend their entire day on the phone but leadership can't possibly listen to every call. By turning every conversation into structured, searchable, AI-analyzed data, Pulse Conversation Intelligence gives service providers a high-impact, easy-to-launch AI story for 2026: a new, sticky revenue stream built entirely on top of services they're already delivering. Learn more about Creo Solutions and Pulse Conversation Intelligence at https://www.creosolutions.tech/ and intelligence.cloud.

Matching gifts are one of the fastest ways to grow event revenue—without asking donors for more than they've already given. Colleen Carroll from Double the Donation breaks down how employer matching works, why up to $4–$7B goes unclaimed every year, and simple ways to bake matching into your pre-event, night-of, and post-event workflow. We also cover the Handbid ↔︎ Double the Donation integration and how automated reminders do the heavy lifting for busy teams.Who this episode is forNonprofit leaders, development directors, event planners, and board members who want to increase net revenue without scaling workload.In this episode (highlights)Matching gifts 101: what counts as employer matching, volunteer grants, payroll giving—and how “workplace fundraising” ties it all together.Eligibility without HR: use a searchable database so donors can check their company's rules, minimums/maximums, and submit forms in minutes.Automation that converts: a proven reminder cadence (Day 1, Day 3, Day 30) to nudge donors to complete their match—politely and effectively.The revenue gap: $4–$7B in matches go unclaimed annually; roughly 10% of the U.S. workforce is eligible—your donors are in there.Pre-event momentum: add employer field + company search to forms, prime donors in invites/confirmations, and identify likely matching employers by region.On-stage moment: give matching a two-minute spotlight; peer testimony from a donor who's used matching is the fastest way to drive action.Post-event plays: trigger automated emails, then personally follow up on top gifts (call or short video) to secure high-value matches.Board & major donor strategy: structure annual giving to maximize match caps and deadlines; set calendar reminders so matches don't expire.ROI math: with entry tiers around ~$1K/yr (varies by org), a couple of matched gifts can cover the cost—and the rest is upside.Handbid ↔︎ Double the Donation: surface “Find a corporate match” in Handbid flows, pass donors to the right company form, and track completion.Resources & linkshttps://doublethedonation.com/ Colleen Carroll on LinkedIn Third-Party Integrations with HandbidCTAIf you're ready to unlock matching dollars, Handbid makes it easy to sell tickets, run mobile bidding, and capture employer matches—all in one place. Subscribe to Elevate Your Event for weekly, real-world tactics that raise more (and feel more fun).

 Women's sports are experiencing explosive growth with record-breaking viewership, surging sponsorships and unprecedented investment opportunities. In this episode of Herrick Does That, Herrick's Executive Chair, Belinda Schwartz, and Sports Law Chair, Irwin Kishner, dive into why women's sports sponsorship is growing 50% faster than men's major leagues and delivering exceptional ROI. Discover how this meteoric rise is reshaping the market, creating new avenues for brands and investors to connect with diverse audiences. Belinda and Irwin also share how Herrick's legal team strategically supports clients entering these emerging spaces – from navigating new markets to structuring deals that maximize value. Tune in to learn why investing in women's sports isn't just smart – it's transformative. Music by Michelangelo Sosnowitz

Is your mortgage business unknowingly bleeding revenue?In this powerful and eye-opening episode of the Fintech Hunting Podcast, host Michael Hammond sits down with returning guest Tim Nguyen, CEO and founder of BeSmartee, to uncover one of the most overlooked—and costly—problems in mortgage lending: application abandonment.Why are 30–40% of borrowers starting but never submitting applications?What's the ROI of fixing just 10% of your funnel?Is your point-of-sale (POS) platform silently working against you?Tim shares practical, actionable insights on how lenders can stop leaving money on the table—without increasing ad spend or adding staff. From tracking application submission ratios to improving digital workflows and using AI to increase conversions, this episode delivers high-impact strategies you can implement immediately.Key Takeaways:The number one metric every lender must trackHow to identify conversion drop-offs and fix themWhy your current tech stack may be sabotaging growthWhat commercial lending can teach the mortgage world about efficiencyWhat's next in AI-powered lending from BeSmarteeWhether you're a lender, loan officer, fintech vendor, or executive, this episode will challenge your assumptions and offer fresh perspectives on driving digital efficiency and profitability.

Dell Technologies has unveiled enhancements to the Dell AI Factory designed to simplify and accelerate the enterprise AI journey. These portfolio additions boost performance and automation for AI workloads while removing bottlenecks, delivering greater control with integrated, resilient on-premises infrastructure. Why it matters In today's digital landscape, organisations increasingly rely on AI to stay competitive and foster innovation. The momentum is clear with 85 percent of enterprises planning to move AI on-premises within the next 24 months. Seventy-seven per cent of those seeking AI are looking for one holistic infrastructure vendor to provide capabilities across their AI journey. Dell's expanded portfolio addresses these needs with the industry's broadest end-to-end AI portfolio designed to streamline AI adoption and deliver impactful results. Simplified and automated AI journey The Dell Automation Platform, now expanded to the Dell AI Factory, will deliver smarter, more automated experiences by deploying validated, optimised solutions with a secure framework. This approach will produce repeatable outcomes, eliminate guesswork, and help unlock the full potential of AI-driven use cases across Dell's ecosystem of technology partners. Key advancements include: Software-driven tools like the AI code assistant with Tabnine and agentic AI platform with Cohere North are now automated, getting AI workloads into production faster, streamlining operations and enhancing scalability. Dell Professional Services provide turnkey interactive AI use case pilots using real customer data to validate business value ahead of scaled investments. These expert-led pilots offer a hands-on preview for experimentation with clear success metrics and KPIs, delivering tangible ROI. Breakthrough performance and efficiency for AI workloads Enhanced Data Management: How organisations manage, secure and scale that data will separate the winners from the laggards. Updates to Dell PowerScale and Dell ObjectScale, the Dell AI Data Platform's storage engines, boost performance, scalability, and data discovery capabilities. Dell PowerScale will soon be available as an independent software license on qualified Dell PowerEdge servers like the Dell PowerEdge R7725xd. This news is the latest in Dell software-driven storage innovation following the announcement of a new software-defined Dell ObjectScale. These new Dell PowerScale and Dell ObjectScale configurations will help organisations like cloud service providers realise even greater AI performance while having the flexibility to adopt the latest server and networking technologies to meet infrastructure needs. Dell PowerScale parallel NFS (pNFS) support with Flexible File Layout will enable two-way communication between the metadata server and client, allowing for better parallel distribution of data across multiple nodes in a PowerScale cluster. Deliver significant throughput, performance gains and linear scalability with parallel I/O across multiple pathways. This update is designed to provide increased parallelism, delivering massive scalability and throughput tailored for demanding AI workflows. Dell ObjectScale AI-Optimised Search offers two complementary AI-optimised search capabilities for Dell ObjectScale storage - S3 Tables and S3 Vector. These two specialised APIs provide high-speed access to complex data stored directly on ObjectScale to support analytics and key AI workloads like inferencing and retrieval-augmented generation (RAG), empowering faster decision-making and easier storage, retrieval and search of expanding datasets. PowerEdge Innovations: Dell PowerEdge servers provide the foundation for enterprise AI, delivering faster training, distributed inference and reduced time to insights - all while offering flexible cooling options to align with diverse enterprise strategies: Dell PowerEdge XE9785 and XE9785L are purpose-built for next-generation AI and HPC workloads. The air-cooled XE97...

ServiceNow, the AI platform for business transformation, has announced a set of new and forthcoming integrations with Microsoft, including an integration with Microsoft Agent 365, that deliver seamless agentic AI orchestration and governance capabilities for joint customers. By uniting workflow intelligence, trusted cloud, and AI governance, the companies will connect copilots, agents, and data seamlessly across Microsoft 365 and the ServiceNow AI Platform, to enable comprehensive visibility, compliance, and control over AI agents, setting a new standard for enterprise AI. The new capabilities meet users where they work across the Microsoft 365 environment, turning insight into action instantly. From conversations in Microsoft Teams, to meetings scheduled in Microsoft Outlook, to documents created in Microsoft Word, ServiceNow is uniting agentic AI capabilities across systems - with trust, control, and measurable business outcomes built in.?The combined capabilities of ServiceNow and Microsoft allow businesses to effectively manage teams of AI agents that work together to accomplish tasks autonomously and deliver real business outcomes. "ServiceNow is enabling a new era of autonomous workflows where the power of AI is multiplied using deterministic workflows - putting AI to work for people in the most demanding global enterprises," said Jon Sigler, executive vice president and general manager, AI Platform at ServiceNow. "By seamlessly connecting agentic orchestration and governance across ServiceNow and Microsoft, we're giving organisations the power to manage and monitor intelligent agents that deliver real work and real impact - safely and at scale. This is how we move from isolated AI experiences to enterprise-wide automation, delivering trust, control, and ROI" "Agent 365 gives organisations a simple, secure way to bring agents under control, extending the same infrastructure, apps, and protections they already trust for users," said Nirav Shah, corporate vice president, Microsoft Agent 365 at Microsoft. "Through this integration with ServiceNow, customers can accelerate and scale their AI transformation while staying safe, with built-in security and governance capabilities that support confident innovation." Deliver visibility, compliance, and trust at enterprise scale The ServiceNow AI Control Tower will integrate with Microsoft Foundry and Copilot Studio to provide full oversight for agents deployed on Microsoft platforms. This integration lets organisations apply consistent policies and controls across platforms, ensuring secure and accountable innovation. Enterprises can automatically discover and manage Microsoft Foundry and Copilot Studio agents within the ServiceNow AI Platform. ServiceNow's Configuration Management Database (CMDB) underpins AI Control Tower, unifying information from both internal and external sources to provide AI Control Tower with continuous, context-rich visibility across systems, ensuring agents operate with the most current, cross-platform data within clearly defined governance parameters. Additionally, the AI Control Tower Value Dashboard monitors AI adoption, performance, and ROI - helping quantify business impact. Real-time monitoring provides visibility into security, governance, and risk, boosting confidence, ensuring compliance, and enabling organisations to scale AI investments responsibly. Unlock AI for developers ServiceNow Build Agent and GitHub now work together to securely share context and capabilities. With GitHub's Model Context Protocol (MCP) Server, ServiceNow Build Agent can securely access GitHub issues, pull requests and discussions, and automate repetitive tasks while keeping developers in control. The result is a frictionless, AI-assisted development experience where business and code workflows converge, eliminating context switching and boosting focus. This ability to use GitHub's MCP server with ServiceNow Build Agent marks a major step toward agentic systems that ...

For something that we do every single day, and something that has the power to change every aspect of our life, we sure don't focus on, train, or develop it. And, that thing is conversation. Nothing great ever happened in your life without, first, a conversation – no promotions, no jobs, no clients, no dates, nothing. My guest today, Payam Pakmanesh (known as "The Convo Guy") is here to explain why and, more importantly, how we can build and develop our ability to communicate more effectively. We cover the proper principles of communication, Adlerian Psychology and how it helps you focus on what you can control, the "Zoom Flow" model for deeper connection, how to make yourself more approachable, and becoming aware of how others perceive you. SHOW HIGHLIGHTS 00:00 - Conversation as a Life-Changing Tool 01:06 - Why Men Struggle With Communication 02:33 - Nature vs. Nurture in Your Voice 03:18 - How Environment Shapes Language & Identity 04:19 - Film Yourself: The First Breakthrough Exercise 05:30 - Pausing, Filler Words & Leadership Presence 06:55 - Listening Critically to Yourself 07:48 - Buying Time vs. Fear of Silence 09:18 - Authenticity vs. Performance 11:03 - Why Humans Detect Inauthenticity 12:20 - Reading Engagement & Disengagement Cues 13:51 - The Power of Real Listening 15:10 - Faces, Interpretation & Owning Your Identity 16:28 - Getting Out of Your Own Head 17:55 - Fear of Judgement & Perfectionism 18:34 - Social Masks & Status Games 20:32 - Adlerian Psychology & Letting Go of Others' Opinions 21:43 - Book Structure & Thoughts on "Courage to Be Disliked" 22:06 - Biggest Communication Mistakes Men Make 24:25 - Auditing Your Stories & Mental Frameworks 25:19 - Choose Stories that Serve You 27:45 - Tracking Thoughts & Fact-Checking Beliefs 30:18 - Inner Peace as the ROI of Self-Development 31:22 - Misreading Signals from Others 33:44 - Why Hard Conversations Must Be Live 34:50 - Growth Through Discomfort 35:17 - Why Men Avoid Difficult Conversations 37:06 - Nice Guys, Suppressed Emotions & Blowups 38:10 - Joker Example: From Nice to Extreme 40:12 - Standards vs. Expectations 41:14 - Make the Implicit Explicit 42:26 - Experimenting Like a Scientist 43:31 - Everyone Is Human-Even High Status People 44:04 - Scripts vs. Flow in Communication 47:32 - Headphones, Avoidance & Missed Opportunities 48:27 - Disagreement Statements That Build Trust 50:37 - Context Creates Empathy 52:19 - Why Courage Earns Respect 54:01 - The Value of Small Talk 55:48 - The Elevator Test 57:06 - Why Communication Creates Opportunities 58:29 - Movie Character Communication Breakdown 59:55 - How to Work With Payam Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

Dr. James Sells and Shaunti Feldhahn rethink mental health and loneliness. They offer practical steps on how the church can lead healing without burning out its leaders, especially pastors.

You make smart business decisions all day long. ROI calculations. Risk assessments. Strategic planning. Then five o'clock hits and you clock out. Suddenly you're just winging it with your personal life. Wild, right? I spent years consulting business owners on quarterly goals and customer journeys. One day a successful client had this lightbulb moment: "I wish my personal life was this organized." That's when it clicked for me too. The same tools that build million-dollar businesses work for building the life you actually want. No separation needed. Just one you with one life that all blends together. Featured Story I'm sitting with a client mapping quarterly revenue targets and conversion rates. He's taking notes. Nodding. Excited about the plan. Then he stops with that look. You know the one. That millisecond when something just clicks in your brain. He says, "Man, I wish my personal life was this organized. I feel like I'm just making it up as I go." I laughed and said, "Well, we all are, aren't we?" Important Points You are one person with one life, and everything blends together whether you admit it or not. Vague goals get vague results, but specific goals get specific results. "I want to be happy" means nothing. "I'm at the gym at 6 a.m. three days a week" is a system you can actually build and measure. Positive ROI or die applies to your life just like it does in business. If you're spending 60% of your time for 10% satisfaction, that's terrible ROI and you wouldn't accept it in business, so why accept it in life? Memorable Quotes "Every day you and I make smart business and job decisions. ROI calculations, risk assessments, strategic planning. And then at five o'clock we clock out and what do we do? We wing it." "You wouldn't invest in your business and continue to get negative returns, would you? But so many people do it in their life." "If you don't know who you are, you cannot build a life that fits you. Just like a business. If a business sells the wrong product to the wrong customer, they do not have a business." Scott's Three-Step Approach Define your avatar. Get specific about who you are right now, not who you were five years ago or who your parents think you should be. What lights you up? What drains you? When do you feel most like yourself? If you don't know who you are, you cannot build a life that fits you. Design your product. Decide exactly what life you want with specific details, not vague wishes. Transform "I want to work out" into "I'm at the gym at 6 a.m. three days a week for 45 minutes." The more specific your solution, the easier it is to build because everything else just falls away. Build your system. Create daily non-negotiables and predictable habits that deliver results. Your habits absolutely dictate your success and happiness in life. If you don't have a system for delivery of you as a person, you're winging it and that's negative ROI all day long. Chapter Notes 0:03 - Clocking out and winging your personal life 0:48 - Smart people plan now, take holidays later 1:27 - The client meeting that changed everything 2:47 - Money matters, but so does staying married 5:01 - What you measure matters in life and business 5:39 - Your personal avatar: who are you really? 6:54 - Getting specific about the life you want 8:24 - Systems beat winging it every single time Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: motivationtomove.com YouTube: youtube.com/dailyboostpodcast Instagram: @heyscottsmith Facebook Page: facebook.com/motivationtomove Facebook Group: Join the Daily Boost Community Learn more about your ad choices. Visit megaphone.fm/adchoices

It's not science fiction anymore; it's Agentic AI. We're moving past the era where AI just assists us.  Now, we're talking about a coworker that can run entire recruiting workflows from start to finish. Think of it like a Tesla: you set the destination, and it drives the car. But I don't want you to be left in the dust regarding what this looks like. We are talking about autonomous scoring, outreach, and screening that operates without human intervention so you can save your intervention for where it matters most. However, with great automation comes great responsibility. I know we are all feeling the pinch point of budget constraints and increased hiring needs , but you cannot build automation on top of chaos. If you don't have a strong foundation or good data, you're just going to automate chaos. We're going to discuss the critical guardrails you need - like human oversight on outreach and bias monitoring, because the human touch is going to be more valuable than it ever has been. So, where do you start? We'll look at finding your highest ROI pilots, like passive candidate sourcing or high-volume screening, and how to build a governance framework so candidates know they are interacting with AI. This isn't autopilot; it's assisted driving. Join me as we explore how to use these tools to elevate the human experience, not replace it. Stacie More episodes at StacieBaird.com. Basics on GDPR and CCPA

Thinking about hiring a marketing agency for your boutique fitness or wellness business? In this episode, Christa Gurka shares exactly what you need to know before you spend a single dollar on paid ads.Christa breaks down the essential marketing metrics and strategies every studio owner should understand — from CPC, CPA, and CAC to lifetime value (LTV) and conversion rates — so you can make informed decisions and avoid wasting money.Whether you run a Pilates studio, yoga studio, or private-pay PT clinic, this episode will help you become confident in your marketing conversations, know what red flags to watch for, and understand how to measure real results from your ad spend.

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  What if you had a literary matchmaker, a creative consultant, and a publishing powerhouse all rolled into one? That's exactly what today's guest brings to the table. Known as “The Dear Abby of Publishing” and “The Literary Agent Matchmaker,” she's spent more than 20 years helping writers at every level, whether you're drafting your first chapter, prepping for a publisher pitch, or dreaming of seeing your story on the big screen. She's an award-winning author herself, but she's also the go-to expert behind the scenes, editing manuscripts for publishers, advising literary agents, and helping debut and established authors alike bring their books and platforms to life. Through her company, Your Book Is Your Hook!, she helps authors navigate every path to publishing, build marketing strategies that last beyond launch day, and even explore how to expand their story into film, TV, and theater. From nonfiction to novels, screenplays to children's books, she meets writers where they are—and helps them get where they want to go. She provides writers with the guidance, structure, and industry access to turn creative projects into real-world results. Please join me in welcoming Jennifer Wilkov.  In this episode, we discuss the following:

We hear the corporate escape stories all the time. What we don't hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That's why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she's already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.Listen to learn more about:How Tyneshia used her corporate sales background to build a thriving freelance marketing agencyWhy emotionally-driven messaging is the secret weapon behind stronger conversionsHow to improve your discovery calls using active listening & buyer insightsWhat freelancers get wrong about DIY marketing and how to fix itThe systems, onboarding, and client experience shifts that helped her scaleTyneshia's growth came from intention and experience. Tune in because her story is a powerful example of what's possible when you mix skill, strategy, and community support.Sponsored by The Digital Marketer's Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Tyneshia's Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia's free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.Connect with Tyneshia:Instagram: @innovativedesign_cleFacebook: The Innovative Design Group_CLEWebsite: https://theinnovativedesigngroup.com/ Connect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram:

Taylor Scott is a hospitality lifer turned leadership coach who cut his teeth at Walt Disney World, led sales at Disney Vacation Club, and earned his MBA from Cornell's Hotel School. He's the author of Lead with Hospitality and the leadership fable Give Hospitality, translating world-class service principles into practical playbooks for teams. Susan and Taylor talk about connection, culture, and coaching. What You'll Learn About: • Why "don't reply to everything" is terrible leadership advice. • How sales and leadership mirror each other: build trust fast, influence behavior faster. • The Connect–Serve–Engage–Inspire framework you can run on a busy lobby shift. • LEAD as a service checklist: Listen, Educate, Act, Deliver. • The mindset shift from SOP security blanket to entrepreneurial trial-and-error. • Grad school's real ROI: "building shelves" in your brain + a global network. • How to lead high achievers with the 3 C's: Choice, Competence, Community. • "Guest first, team always" and "Purpose over policy" as decision filters. • Turning fear-based flailing (hello, mushroom panic) into guest-centered choices. • Why the next leadership frontier is re-teaching human connection in an AI world. Our Top Three Takeaways 1. Leadership and Sales Share the Same Core: Connection and Influence Taylor makes the case that sales is leadership, and leadership is sales. In both roles, success depends on making people trust and like you quickly, then inspiring them to take action. His "Lead with Hospitality" framework — Connect, Serve, Engage, Inspire — provides a clear path for achieving this in daily operations: connect with people on a human level, serve them first, engage with generosity and purpose, and inspire them through storytelling and authenticity. 2. The Best Leaders Create Environments for Motivation Drawing from the self-determination theory, Taylor explains that people become self-motivated when they experience choice, competence, and community — his "three C's." High achievers, in particular, thrive when leaders give them autonomy, recognize their expertise, and foster a sense of belonging. Leadership isn't about control; it's about designing the conditions where people can thrive. 3. Purpose Over Policy: Leading with Humanity From his experiences at Disney and Cosmopolitan, Taylor emphasizes two enduring leadership mantras: "Guest first, team always" and "Purpose over policy." Great leaders prioritize people and purpose over rigid rules, empowering teams to make guest-centered decisions. As hospitality evolves with AI and generational change, Taylor predicts the next frontier of leadership will be relearning how to connect on a human level — teaching empathy, conversation, and connection in an increasingly digital world. Taylor Scott on LinkedIn https://www.linkedin.com/in/tscott1502/ Lead with Hospitality https://leadwithhospitality.com/ Other Episodes You May Like:  179: Bridal Suite Sweethearts with James Ferguson https://www.topfloorpodcast.com/episode/179 118: Grief-Stricken Audience with Christine Trippi https://www.topfloorpodcast.com/episode/118 129: Boo-Boo Sugar with Jason Brooks https://www.topfloorpodcast.com/episode/129

In this episode, John Wilson and guest Rich Jordan dig into one of the scariest (and most valuable) moves you can make in home service: rebranding multiple companies into a single brand.Rich runs three acquired companies across New Hampshire and New Jersey…and he's in the middle of rolling them all into one new identity: High Ground Service Pros. They walk through why he's willingly tearing down a strong local brand (Sanford), what's driving the decision, and how he's trying to avoid losing customers, culture, or SEO in the process.From “house of brands” vs “branded house” to truck wraps, domains, Google Business Profiles, and core values (“seize the high ground”), this is a tactical conversation for anyone growing through acquisition or multi-market expansion.What You'll LearnWhen to keep multiple brands vs. going all-in on one — and how that choice impacts growth, culture, and marketing.How to execute a rebrand without losing customers — scripts, GBPs, websites, and call center tactics that actually work.Where the real ROI comes from — SEO, media, and operational focus once every truck and trade is under a single name.

In this episode, Lydia breaks down one of the most common questions founders ask:➡️ “What is the actual ROI of PR?”You'll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales.If you've ever wondered whether PR is “worth it,” this is your roadmap.What You'll Learn:- How PR builds credibility and trust faster than most methods you're taught- Why a strong brand narrative is the foundation of visibility- The real ROI of PR: SEO, audience growth, and sales- How press features shape how AI tools (like ChatGPT) understand your brandBacklink video here: https://youtu.be/y6MLHeVUzPsSyndication video here: https://youtu.be/yoPF2YaWkiAImpact video here: https://youtu.be/6TKksvgEuuk Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Send us a textIn this episode, Pragya Dubey, Agility PR's VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.Tune in to learn more!Meet Our Guest:Our episode guest is Pragya Dubey, Agility PR Solutions' VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insights that demonstrate ROI and elevate the impact of communications.Five things you'll learn from this episode: 1. How AI is changing the media intelligence landscape and how we can measure it2. Ways PR professionals can use AI to make smarter, data-driven decisions3. What the emerging AI landscape means for PR professionals4. How to use AI to enhance productivity and creativity in PR5. How press releases are regaining power as vital tools for AI-driven search visibilityQuotables“AI is really reshaping the way we are accessing information and our need for information.” — Pragya Dubey“PR teams can be empowered with more data-driven decisions as opposed to basing their decisions on anecdotes, or an impression, or simply instincts – that's the biggest shift.” — Pragya Dubey“AI is the assistant that PR never had that can help public relations professionals work smarter.” — Pragya Dubey"The question to ask is how AI is getting its information. AI is getting that information from the web, from Google, Yahoo, all those aggregator websites and media. So if you're not putting yourself out there more and more, you're missing out on that opportunity to be read and analyzed by AI.” — Pragya Dubey“The press release that we all thought was on life support and losing credibility year after year is suddenly the new sexy PR tool that everybody's talking about again and getting excited about.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Pragya DubeyPragya Dubey is Vice President of Global Services and Media Analytics at Agility PR Solutions, where she leads strategy and client success for media monitoring, measurement, and insights. With over 20 years of experience across Canada, the U.S., and India, she specializes in turning complex media data into actionable narratives that demonstrate ROI and drive smarter decision-making.Since joining Agility in 2006, she has helped clients — including Fortune 500s, governments, and nonprofits — align media analysis with strategic goals. Pragya is a passionate advocate for using meaningful metrics to elevate the role of communications.Guest's contact info and resources:Pragya Dubey on LinkedInAgility PR Solutions websiteAdditional Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Budget explains 89% of profit variation in award-winning campaigns. ROI? Just 11%. Yet 65% of senior marketers still believe ROI is the biggest contributor to success.This week, Elena, Angela, and Rob discuss new research from Les Binet and Will Davis that reveals a major misunderstanding at the heart of modern marketing. For years, marketers have obsessed over efficiency: optimizing clicks, proving short-term ROI, and doing more with less. The team breaks down why budget and reach matter more than most realize, how to escape the "death spiral" of shrinking investments, and what it means to go big or go home with your marketing plan.Topics covered: [01:00] Why budget is 8x more important than ROI for driving profit[03:00] Defining marketing efficiency vs marketing effectiveness[11:00] Making the case internally for bigger budgets and broader reach[13:00] How this research should change your channel planning[19:00] Balancing efficiency and effectiveness in your marketing mix[21:00] What creativity at scale really looks like  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 IPA Effectiveness Conference Article: https://ipa.co.uk/news/go-big-or-go-home/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.