Podcasts about ROI

Hello, all you great people trying to figure out how to do right by patients. Welcome to it. I was and am always extremely curious if any of what we talk about over here on Relentless Health Value has, in any way, percolated over to your average employer CEO—the ones who do not listen to this show, I mean. For a full transcript of this episode, click here. If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe. This is what I try to figure out during my conversation upcoming here with John Quinn from Wellnecity® today, and I score some advice to boot for employers in the face of any of these revelations that they may have. That's what's gonna go down today, and this whole endeavor is a decent plan, if I do say so myself, because John Quinn chats up a lot of employer CEOs. He's certainly got a bit of a catbird seat there. So, taking it from the top, I wanted to see how clued in these employer C-suites might be to a fundamental myth, which, if employer folks don't realize it is in fact a myth, it means that a whole lot of transformational power is going nowhere fast. And this myth is the mother of all myths: the "there is a market in healthcare" myth. We've been on a tear about this for three episodes now, at least as it relates to hospitals and health systems. I'm gonna refer everybody to LinkedIn because Luke Trocchio put up a, I don't know what you call it, a reel, highlighting something that Shane Cerone said in episode 490. And then I'm gonna tell you why whatever CEOs at self-insured employers are thinking here makes all the difference in the world. But what Shane said is this, "The myth is that we have a functioning marketplace, and we don't." Shane continues, "What I mean by [there is no actual healthcare market], as somebody who's been a CEO of multiple hospitals and health systems, hospitals don't compete on price for patients. It … doesn't work that way. And so, we don't really have a normal market incentive to reduce cost or, in this case, the price of services in order to remain competitive." Now look, and this isn't rocket science, but it needs to be said out loud. The reason there is no healthcare market largely is because self-insured employers have not insisted upon there being one. Is that fair? I don't know. And whether or not it's fair is irrelevant to this point. Self-insured employers pay for healthcare for, like, 160 million Americans. They are largely the demand curve. They are the demand side of any market that exists. Because you know something that doesn't our market make? You can't ask the supply side to create demand elasticity. You can't get a seller to get a buyer to buy or not buy at some price point. That would be like a comedy skit. Except in this case, you know, patients die or go bankrupt because they can't afford care. So, it's not really all that funny. But if in this country we are depending on health system prices being constrained by a market, and then you don't have a buyer who doesn't buy when the price is higher than the buyer wants to pay or a buyer who doesn't buy unsafe stuff or low-quality goods or services, you're gonna get sky-high prices. Welcome to it right now. Also, if there's no competition, again, no market. But competition a lot of times doesn't surface if there's no point in starting up a business because there's no demand for lower prices or higher-quality care. I mean, if no one cares if you have lower prices or higher quality, then how are you gonna attract patient volume or steal market share, right? Like, unless you're really good at marketing, I guess, or have accumulated market power. I'll say this again. If our whole, the whole healthcare sector pricing structure is built on the myth that there is a market and then there's no market and employers aren't filling for whatever reason, the vital demand side role that they have to play for there to be a market, then, right … hello, 37% renewals like we see coming up in New Jersey. Listen to the show with Kevin Lyons (EP487, Part 1). So, I say all this to say, do employer CEOs even know they have one job here? And I'm not talking about, again, whether or not this is fair, whether they're capable of pulling this off. I'm just distilling this whole thing down to this is the question that remains on the ground. So anyway, this is first and foremost what I go after John Quinn from Wellnecity to figure out today: Where's your average CEO in this learning curve? Now here's some demand curve optimism. The show from two weeks ago with Elizabeth Mitchell (EP491) from PBGH, the Purchaser Business Group on Health. In that show from a couple weeks ago, we talk about what PBGH members, who are very large employers, what they're up to. So, certainly go back and listen to that if you haven't. Okay, so with that, here's my conversation with John Quinn from Wellnecity, as I have mentioned; and you'll get two things out of this conversation. Number one, a level set on what employers' leadership teams are figuring out and why they are figuring this out. (Renewal shocks and employees complaining about affordability much?) But also how the mindset needs to shift in the C-suite for anything to really happen here. In other words, what's the assignment and what's some very top-line advice to get there? That's how I finish up the conversation with John Quinn today. Do just wanna note that Wellnecity so kindly offered to pick up some of the tab to produce this Relentless Health Value show, which, as I keep saying is … yeah, it is expensive to keep this train on the track. People often forget it's not just what goes into the recording, the hosting, the producing, the editing of a podcast, but there also is a whole Web site and an API feed and headshots and graphics and transcriptions and a proofreader. It's a whole thing, guys, even if the host is a volunteer with a day job. So, thanks much to Wellnecity for the contribution to the fund and for coming on the pod today. John Quinn is CEO of Wellnecity. Wellnecity does health plan management for employers that self-fund their health plan. The key role Wellnecity plays is how do they help those employers better manage the spend category called health benefits. This podcast, as I said, is partially sponsored by Wellnecity and also Aventria Health Group. Also mentioned in this episode are Wellnecity; Luke Trocchio; Shane Cerone; Kevin Lyons; Elizabeth Mitchell; Purchaser Business Group on Health (PBGH); Paul Holmes; Peter Hayes; Healthcare Purchaser Alliance; Mark Cuban; Lauren Vela; Cora Opsahl; Andreas Mang; Jon Camire; Eric Bricker, MD; and Christine Hale, MD, MBA. For a list of healthcare industry acronyms and terms that may be unfamiliar to you, click here. You can learn more at Wellnecity and follow John on LinkedIn.   John Quinn is the founder and CEO of Wellnecity, a health tech innovator on a mission to measurably improve the quality and affordability of employer-sponsored health plans in the United States. Under John's leadership, Wellnecity developed the groundbreaking Smart Hub platform, which integrates data from multiple vendors to simplify health plan management. Smart Hub enables organizations to measure ROI objectively, uncover savings, enhance member engagement, and reduce fiduciary risk. Building on this foundation, Wellnecity has launched its next-generation plan management platform, equipping HR leaders with real-time oversight, vendor accountability, and measurable ROI. The platform empowers leaders to act in the moment, redirecting spend, simplifying oversight, and delivering better healthcare for employees. John is also the author of Benefits Revolution: The Next Generation of Employer-Sponsored Healthcare and is widely regarded as a thought leader in the healthcare space. He believes healthier businesses are built on smarter healthcare for employees, and that data is the key to driving this transformation. Prior to founding Wellnecity, John spent 25 years at Andersen Consulting, Diamond Technology Partners, and McKinsey & Company. He advised Global 1000 companies and high-growth start-ups, helping them build new businesses, products, and channels. His expertise in digitized information and network effects has driven meaningful business model innovation. John is a sought-after speaker on topics such as the benefits revolution, the power of data, fixing what's broken, and health tech leadership. Helping organizations deliver innovation is his mission; fixing what's broken is his passion.   07:06 Why CEOs are looking more closely at healthcare spend. 08:06 EP397 with Paul Holmes. 08:21 How savings and health benefits are directly connected. 10:45 EP436 with Elizabeth Mitchell. 11:46 What missed earnings look like in relation to healthcare. 14:27 How costs have been shifting to employees for years, and why this doesn't work anymore. 17:36 EP475 with Peter Hayes. 18:23 What employers need to do instead of cost shift. 19:12 EP406 with Lauren Vela. 21:30 Why it's important to make health benefit changes at the speed of business, not at the speed of the benefits year. 26:17 Why is it important to put a finance function into your benefits? 27:10 EP488 with Mark Cuban and Cora Opsahl. 27:33 EP478 (Part 1) with Andreas Mang and Jon Camire. 27:35 Why daily data matters. 31:10 EP487 (Part 1) with Kevin Lyons. 31:21 Why it's important to hold vendors accountable. 31:47 Why it's important to move on from vendors who can't hold up to your scrutiny and needs. 33:46 EP472 with Eric Bricker, MD. 34:46 EP471 with Christine Hale, MD, MBA.   You can learn more at Wellnecity and follow John on LinkedIn.   John Quinn gives advice to #employer #CEOs on the #healthcaremarket on our #healthcarepodcast. #healthcare #podcast #financialhealth #patientoutcomes #primarycare #digitalhealth #healthcareleadership #healthcaretransformation #healthcareinnovation   Recent past interviews: Click a guest's name for their latest RHV episode! Dr Sam Flanders and Shane Cerone (EP492), Elizabeth Mitchell (EP491), Shane Cerone and Dr Sam Flanders (Part 1), Dan Greenleaf (Part 2), Dan Greenleaf (Part 1), Mark Cuban and Cora Opsahl, Kevin Lyons (Part 2), Kevin Lyons (Part 1), Dr Stan Schwartz (EP486), Dr Cristin Dickerson

In this episode of the Breakfast Leadership Show, we explore why purpose, not just pay, is the true magnet for top talent in today's competitive job market. Drawing from a recent Breakfast Leadership Network article, we break down an eight-step framework for creating a culture where meaning and belonging drive performance and retention. You'll learn how to clearly define and embed purpose into daily work, celebrate behaviors that align with your values, and position leaders as “Chief Culture Officers” who live and breathe the organization's mission. We also discuss why culture isn't just an HR initiative—it's a powerful business asset that directly impacts engagement, retention, and ROI. If you're a leader looking to transform jobs into meaningful journeys and build a workplace where people thrive, this episode is your roadmap. Toxic workplace? Get help here:  https://Community.BreakfastLeadership.com Are you burned out?  You don't have to be:  https://FreeFromBurnout.com  

After 1,500+ conversations with CDOs and VPs of data , guest Malcolm Hawker noticed a disturbing pattern: a "limiting mindset" that causes data leaders to fail. He argues that too many leaders blame external factors such as "culture" , "data literacy", or a lack of support rather than taking accountability for delivering value.In this conversation, Malcolm breaks down how this mindset is reinforced by the analyst and consultant community and why it leads to a "value fatigue" where no one can prove their own ROI. He offers a clear path forward, starting with a simple 3-question framework for any new CDO and explains why "culture" is actually an outcome of delivering value, not a prerequisite for it. We also discuss his new book, "The Data Hero Playbook," tackle the "AI Ready" myth , explaining why conflating it with "BI Ready" is holding companies back and why your data is likely "good enough" to start right now.

Did you hire a web designer, a copywriter, a social media manager, maybe even the whole damn Avengers lineup this year...and still didn't see the ROI you were hoping for? Before you blame the marketing or start panic-hiring for round two, let's talk about what might actually be going on.Because sometimes it's not that the marketing was bad. Sometimes your brand just wasn't ready for the marketing to work yet.In this episode, I'm breaking down the three biggest reasons your marketing flopped, what's actually working right now in Q4, and the questions you need to ask yourself before you hire anyone else to "fix" your marketing in 2026.EPISODE HIGHLIGHTS→ The brand trust gap and why people are doing way more research before they buy from you than they were even a year ago→ The difference between testing your marketing and just posting the same thing over and over, expecting different results→ What's happening in your audience's brain right now and how to adjust your messaging so it actually lands during Q4→ The three questions you need to ask before hiring your next marketing person—Follow me on Instagram at @pane.marketingSubscribe to my newsletter The Content Pour-Over for your brand's boost of content clarity every Wednesday! —LINKS→ The Groundwork - 1:1 Brand Strategy Intensive→ Google Insights: The clock is ticking: 3 urgent actions to capture ready-to-buy holiday shoppers→ Google Insights: Holiday shopping: Unlocking the modern consumer's new value equation

The Infinite Banking industry can be obsessed with rate of return, and it's ruining the message. In this powerful conversation, Caleb Guilliams and Logan Hertz unpack how focusing on ROI has blinded people to the real value of life insurance: liquidity, guarantees, and human life value. They challenge advisors, clients, and industry leaders alike to rethink what wealth efficiency really means and bring to light the deeper issues impacting the life insurance industry. Logan Hertz also reveals what went on behind the scenes at the Nelson Nash Institute, leading to him being removed. Caleb & him dialogue about the state of the industry and what needs to change in order for it to truly thrive. Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To Review Your Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-review______________________________________________ Learn More About BetterWealth: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice.Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of the information on this channel. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.

We begin with a mind-blowing statistic: 78% of people believe that we have a leadership crisis in corporate America. People aren't leaving bad jobs; they are leaving bad leaders. Leadership isn't about power, but it's about people. In today's episode. We are diving deep into what it takes to build genuine relationships at work. These relationships have a direct impact on productivity, retention, and team success. You'll learn why leading with empathy beats leading with ego, every single time. Investing time in your people up front saves you countless hours down the road. Are you ready to discover how leading with empathy can be the game-changer you're looking for in your leadership style? Join us now!William Davis is a speaker, mentor, and leadership expert who has spent 38 years leading and uplifting teams. He has become a trusted voice in leadership, blending decades of experience with a genuine passion for guiding others and building success, one relationship, one project, and one person at a time. Loyalty, support, guidance, and empathy form the foundation of his leadership style, and his track record proves that his leadership principles steer organizations to success by fostering trust and accountability. Show Highlights:Shocking statistics around leadership challenges and a world leadership crisisThe disconnect in corporate leadership today (Having leadership skills is NOT a given.)“Do I even want to be a leader?”William's #1 tip for identifying good leaders: Observe how they treat their families.Building relationships in the workplace focusing on connection and interactionMaking sure your people are safe and secure in their roles to succeed and growA good ROI is not always monetary in nature Watching your people succeed is the greatest testament to your careerTrue leadership includes being supportive and uplifting to othersTreating team members equitably, giving credit where it's due, and creating a supportive environmentWilliam's key takeaway about genuine relationships in the workplace Emotional maturity as a leaderResources:Connect with William DavisWebsiteLinkedInFacebookBook - How to Lead without Just Managing(The Leadership Blueprint Book)Book - Building Genuine RelationshipsConnect with Meg*Struggling to enroll more clients? Sign up today for our Enroll More Clients: Clarity Sprint 5-Day Challenge! It's free, and we begin on November 10. Get clarity that makes enrolling clients feel natural, not pushy! Get Meg's FREE download, Finding Your Perfect Match: A Coach's Self-Reflection Guide.Explore past episodes and other resources at

Today's guest is Julian Tang, Chief Operations Officer for the Innovation Office at BlackRock. With extensive experience in financial technology and infrastructure, Julian specializes in integrating AI and data strategies to transform enterprise workflows. Julian joins Emerj Editorial Director Matthew DeMello to explore how leading organizations are scaling AI effectively by building resilient data environments, establishing transparent governance frameworks, and fostering a culture of trust and responsible innovation. Julian also shares practical strategies for reducing operational friction, implementing modular AI workflows, and maximizing ROI across enterprise AI initiatives. Join us for an insightful discussion on the future of data-driven AI in business. Share your AI adoption story and be considered as a future guest on the 'AI in Business' podcast. Apply now at emerj.com/expert2. This episode is sponsored by Pure Storage. See how your brand can share insights and reach decision-makers through Emerj.

Join us on the latest episode, hosted by Jared S. Taylor!Our Guests: Kenneth Young, CEO at Medecision and Mike Green, Managing Partner at Excell Healthcare Advisors.What you'll get out of this episode:Strategic Union for Scalable Impact: Medecision's acquisition of Excell aims to merge technology and consulting to unlock ROI and operational change.Data Quality as the Foundation: Leaders emphasize that without clean, integrated data, AI initiatives risk failure.Enabling Clinicians to Work Top of License: AI is used to minimize administrative burden and maximize patient-focused care.AI with Purpose, Not Hype: Real-world applications, not buzzwords, are driving conversations about AI's role in healthcare transformation.Rehumanizing Healthcare: Combining AI, data, and clinical insight to ensure the right care is delivered at the right time.To learn more about:Medecision Website https://www.medecision.com/ Medecision Linkedin https://www.linkedin.com/company/medecision/ Excell Healthcare Advisors Website https://www.excellha.com/ Excell Healthcare Advisors Linkedin https://www.linkedin.com/company/excellhealthcareadvisors/ Our sponsors for this episode are:Sage Growth Partners https://www.sage-growth.com/Quantum Health https://www.quantum-health.com/Show and Host's Socials:Slice of HealthcareLinkedIn: https://www.linkedin.com/company/sliceofhealthcare/Jared S TaylorLinkedIn: https://www.linkedin.com/in/jaredstaylor/WHAT IS SLICE OF HEALTHCARE?The go-to site for digital health executive/provider interviews, technology updates, and industry news. Listed to in 65+ countries.

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM Tanja Wiehoff shares her journey from musical theatre to Microsoft 365 consulting, revealing how she helps organisations adopt Copilot and build an AI-first mindset. She outlines practical strategies for executive training, change management, and fostering AI fluency across teams.

This week on Earned, we dive into the dynamic evolution of the creator marketing landscape. Recorded onsite at our CreatorIQ Connect LA event, this episode brings you insights from industry leaders like Kate Brady from PepsiCo, Brian Manning from Wayfair, Leah Walker from Adobe, Dana Paolucci from Dove, and Amy Johnson from Wasserman as they discuss the shift from traditional advertising to more genuine, storytelling-driven strategies. Explore how brands are embracing community-driven growth and the transformative power of qualitative metrics over traditional engagement measures. We highlight the emerging trends reshaping the industry, such as the rise of macro and nano influencers, and the growing integration of creators in product development. Additionally, the episode examines the pivotal role of AI in amplifying creator value and the critical importance of precise ROI measurement. As we navigate the challenges of the digital age, we underscore the enduring power of storytelling and personalized content, envisioning a renaissance of authenticity in this ever-evolving landscape. Tune in for a compelling discussion on the future of creator marketing and its limitless potential to forge genuine audience connections. In this episode, you'll learn: How leading brands measure the business impact of creator marketing. How community and storytelling help brands reach new audiences and create more memorable campaigns. What's ahead for creator marketing as AI, new metrics, and creator partnerships change how marketers work.   Connect with the Guests: Leah Walker's LinkedIn - @leahjwalker Amy Johnson's LinkedIn - @amy-johnson-39935b49 Brian Manning's LinkedIn - @brianleomanning Dana Paolucci's LinkedIn - @danapaolucci Kate Brady's LinkedIn - @katebrady1007 Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Summary In this deeply personal episode, I'm taking you inside my doctoral journey, and showing you how I'm transforming it into something far greater than a degree. As I work toward my Doctorate in Education, I'm not just writing a dissertation; I'm writing my next book in real time. I share how I'm using the same writing systems I teach my clients to structure my dissertation like a professional author, outline chapters with clarity, and stay disciplined even when life feels full. You'll hear how I'm bridging academic excellence with entrepreneurial purpose, using my research to build new programs, a certification track, and the foundation for my next published work. Whether you're a student, a thought leader, or someone balancing multiple callings, this episode will challenge you to think beyond your degree, beyond your title, and into how your current work can fuel your next level of impact. Key Takeaways Leverage What You're LearningYour dissertation or academic work can be more than a degree requirement — it can become a book, program, or revenue-generating asset. Repurpose With IntentionThink beyond completion. Every chapter, story, and insight can be reimagined to serve your audience and expand your brand. Write With Discipline, Not EmotionWaiting for motivation doesn't work. Set writing sprints, schedule your time, and show up — even when it's inconvenient. Keep Your Voice, Even in AcademiaAcademic writing is formal, but your ideas still need to flow and reflect your authentic voice and perspective. Pursue Purpose, Not PerfectionYour degree won't replace fulfillment or peace. True purpose comes from within — and it's what gives your work meaning beyond the title. Notable Quotes “I'm not just writing a dissertation — I'm writing my next book in real time.” “If I'm investing this much time, energy, and effort, there has to be an ROI that lasts beyond the degree.” “Clarity is a skill. Don't write to sound deep — write to be understood.” “You can't wait for motivation. You show up, get your mind in the game, and get it done.” “Your doctorate won't give you peace — purpose will.” “Think beyond the degree. Leverage what you're learning to build the next level of your legacy.” Join Us at Create Your Own Stage Live! The ULTIMATE 2- Day Hybrid Experience For Experts, Authors, Coaches & Speakers Ready to Make Life Changing Income from Virtual and In Person Events To secure your ticket, visit https://www.jasminewomack.com/stage Stay Connected with Me: Instagram: @thejasminewomack Facebook: @authorjasminewomack LinkedIn: @thejasminewomack YouTube: @thejasminewomack Website: www.jasminewomack.com Grab Your Copy: Published and Paid – Write, self-publish, and launch your nonfiction book in 90 days or less.Ready to get it done? Start here → https://a.co/d/3n67cFU

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **SnapLogic CTO Jeremiah Stone reveals how they evolved from open-source to AI-powered integration platform, doubled AI adoption with one UX change, and delivers measurable enterprise ROI.Topics Include:SnapLogic CTO shares their decade-long journey building AI-powered integration with AWS partnership.SnapLogic drives "human cost of integration to zero" for thousands of global companies.Started as open-source project, pivoted to cloud in 2015 with AWS infrastructure.Began AI workloads in 2018, predicting next steps in integration workflows using models.Became AWS Bedrock launch partner, completely reinventing their product for generative AI era.SnapLogic lives through transformations first, then credibly helps ISV customers do same.Helped Adobe migrate entire CRM from Salesforce to Microsoft over single weekend.Built normalized data architecture using S3, Iceberg, Glue for analytics-ready enterprise data.SnapGPT copilot converts plain language prompts into complete integration pipelines in minutes.Live demo shows generating Salesforce-to-Redshift pipeline with filters using natural language commands.Small UX tweak adding helpful header doubled monthly active users of SnapGPT.Changed legal agreements in 2017 to capture metadata, enabling AI features years later.Agent Creator delivers ROI across customers: Inspirant, Core Plus, AstraZeneca use cases.SnapLogic's own finance team cut order reconciliation from 40 hours monthly to 90 minutes.Key lessons: governance first, understand business impact, use AWS native patterns consistently.Participants:Jeremiah Stone – Chief Technical Officer, SnapLogicOlawale Oladehin – Managing Director, NAMER Technology Segments, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Builders! Don't leave 2026 to chance! Join our free strategic planning web class on November 18 to get ahead: learn how to spot cash flow crunches before they hit, identify who to hire before you need them, and lock it all into a proven annual plan used by 1,900+ contractors. Click the link to register now: https://trybta.com/CE-SPB-Nov25Take our five minute quiz and get a free custom roadmap to growing your contracting business: https://trybta.com/DL246To learn more about Breakthrough Academy, click here: https://trybta.com/EP246 Entrepreneurship doesn't have to be lonely. But for most contractors, it is.After years of grinding alone, Ryan Lermitte from Umbrella Property Services discovered something that changed everything: the power of real community.In this episode of Contractor Evolution, Ryan shares his 8-year journey with Breakthrough Academy and reveals why he stayed long after learning the systems. The deep connections, unexpected collaborations with competitors, and the emotional ROI that no spreadsheet can capture.If you've ever felt isolated in your business journey, this conversation will remind you that you're not meant to do this alone.

In this powerful episode of Banking on Fraudology, Hailey Windham sits down with John Duffley, Communications Director at the Association of Certified Fraud Examiners (ACFE), who leads the global coordination and growth of International Fraud Awareness Week.The conversation dives deep into the origins of this massive global initiative, which began in 2000 as "National Fraud Awareness Week" and has since evolved to be celebrated by thousands of organizations across more than 130 countries, supporting a community of over 95,000 fraud professionals.Key Takeaways: International Fraud Awareness WeekA Global Springboard: Fraud Week is an annual opportunity for organizations of all sizes—from local law firms to Fortune 500 companies—to discuss and address fraud prevention and detection efforts, serving as a launchpad for success in the coming year.Creative Campaign Ideas: Organizations participate in countless impactful ways, including multi-week campaigns, virtual trainings, community events, social media efforts, and internal recognition (like Hailey's personal "Scooby Doo Awards"!).Tips for Smaller Teams: John and Hailey share simple, budget-friendly ways smaller financial institutions (FIs) like credit unions and community banks can participate, emphasizing conversation, awareness, social media engagement, and internal recognition. Hailey shares a successful, low-cost fraud roundtable example.Essential ACFE Resources: Get a rundown of the free resources available on fraudweek.com, including proclamation and press release templates, interactive games like "Geo Party" and "Fraud Myth Busters," videos, infographics, and a simple Fraud Prevention Checklist.Building a Fraud-Savvy Culture: Learn how Fraud Week can initiate long-term cultural change, the importance of gaining leadership buy-in by reaffirming brand trust, and the proven ROI of awareness training (tips are the most common detection method, accounting for 43% of frauds).John's Top Tip for Every Fraud Fighter: Start a conversation with someone close to you—a colleague, supervisor, or family member—because awareness begins with simply sharing what you know to protect those most vulnerable to scams.This is a must-listen for investigators, executives, and anyone working in the financial crimes space who is serious about strengthening prevention efforts and building a global fraud-fighting community.Don't forget to use #FraudWeek when sharing your organization's efforts!Links:Connect with the global fraud-fighting community and download your free resources: fraudweek.comacfe.com/

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just within their own. Engagement is at its lowest in almost 10 years and the expectations among Millennials and GenZ have created the long overdue awakening about what leaders need to do to build engaged and productive teams. See the compelling statistics and learn how, as a leader, you can realize the ROI of talent development and build a more productive and sustainable organization.Steve Hopkins leads Wipfli's leadership consulting team within the Organizational Performance group, helping clients grow their people, culture, and organizations. With over a decade of experience in leadership development and executive coaching, Steve builds on a diverse career that includes managing global sales, leading business units, and teaching at the University of Kentucky. He is known for his eclectic background and passion for empowering leaders through frameworks, training, and tools. His consulting approach is thoughtful and thought-provoking, with a focus on enhancing employee performance, team cohesion, and organizational growth.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

What if the real weakness in enterprise cybersecurity isn't the cloud or the network, but the endpoint sitting on every desk? In this episode, Klaus Oestermann, CEO of IGEL Technology, joins me at the Now and Next event in Frankfurt to discuss why he calls the endpoint the forgotten link in digital transformation. Klaus explains how decades of detect and mitigate thinking have left enterprises vulnerable, and why it is time to move toward a prevention-first security model that stops attacks before they start. He shares how IGEL's dual boot architecture allows organizations to recover thousands of devices in minutes, and why prevention-first design can deliver measurable ROI with an average 62 percent reduction in endpoint IT costs and more than 900,000 dollars in annual savings. During our conversation, Klaus also reflects on the surge in ransomware across critical sectors and why governments and enterprises alike are rethinking their endpoint strategies. He talks about how IGEL has become an essential part of modern Zero Trust frameworks, protecting sectors like healthcare, manufacturing, and public services, while partnering with leading technology providers to build stronger, integrated defenses. We also explore how those savings can be reinvested into Zero Trust, AI innovation, and new layers of defense, as well as how IGEL is helping secure critical national sectors from healthcare to manufacturing. From Audi's factory floors to government agencies, Klaus outlines a future where resilience begins at the endpoint, not the data center. Do you think enterprises are ready to make that shift? I would love to hear your thoughts after the episode. Useful Links Connect with Klaus Oestermann on LinkedIn Learn more about IGEL Follow on LinkedIn, Twitter and YouTube Tech Talks Daily is Sponsored by NordLayer: Get the exclusive Black Friday offer: 28% off NordLayer yearly plans with the coupon code: techdaily-28. Valid until December 10th, 2025. Try it risk-free with a 14-day money-back guarantee.

In this episode, Eric Coffie delivers a wake-up call to small business owners chasing government contracts but skipping the rooms that create them. He lays out proof: multimillion-dollar contractors, agency insiders, and program directors from NASA, DOD, SBA, and the Department of State have all shown up to help—yet most small businesses never do. Eric breaks down how relationships with lawyers, accountants, and service providers can open doors to major opportunities and why showing up is still the most underrated growth strategy in GovCon. Key Takeaways: Stop waiting for access—you're being invited and not showing up. Relationships with service providers = insider introductions. The real ROI is in the room, not in the replay. Join the Bootcamp: https://govcongiants.org/bootcamp Learn more: https://federalhelpcenter.com/ https://govcongiants.org/  Listen to the FULL Youtube Live here: https://youtube.com/live/CSj43yA6vcI  All the video links discussed. https://docs.google.com/document/d/1zEcjpP-CcDTdVggNyY1qsJUGECZNGZeW9luftdAS39U/edit?usp=sharing

Unlocking Healthcare Data: Expert Insights from Jason Bryll of Parable AssociatesIn this episode, host Josh Elledge interviews Jason Bryll, Founder and CEO of Parable Associates, a company helping healthcare organizations harness their data for growth, efficiency, and better patient outcomes. Jason discusses how healthcare's complex data systems—spanning patients, payers, and providers—can be transformed into powerful strategic assets. The conversation explores modern data infrastructure, AI adoption, and how healthcare leaders can turn information into action.Turning Healthcare Data into a Strategic AdvantageJason explains that healthcare organizations deal with some of the most fragmented and regulated data ecosystems of any industry. With multiple payment sources, strict HIPAA compliance, and disconnected systems, many practices struggle to translate data into actionable insights. Through Parable Associates, Jason helps clients design robust, scalable data infrastructures that unify information from EHRs, practice management tools, and claims systems to create real-time visibility into operations.He highlights how modern tools like Microsoft Fabric, Databricks, and Snowflake are transforming how providers process and analyze information. By automating data pipelines, implementing AI-driven analytics, and empowering teams with dashboards, healthcare organizations can reduce claim denials, improve revenue cycles, and accelerate cash flow. Jason emphasizes that true transformation begins with data governance—ensuring clean, accessible, and secure data before layering on advanced analytics.Ultimately, Parable's approach is rooted in measurable ROI. From reducing days sales outstanding (DSO) to uncovering revenue bottlenecks, their systems deliver tangible results. Jason advises healthcare executives to start with a specific business problem—such as cash flow or patient scheduling—and build data strategies around it. “Better reporting is like giving staff a utility belt,” he says. “It equips them to solve problems faster and with more confidence.”About Jason BryllJason Bryll is the Founder and CEO of Parable Associates, where he helps large healthcare organizations transform fragmented data into operational insights. With deep experience in analytics, systems design, and healthcare finance, Jason has worked with providers nationwide to improve data quality, cash flow, and performance through tailored, scalable solutions.About Parable AssociatesParable Associates specializes in healthcare analytics and data engineering, helping medical groups, hospitals, and specialty providers build scalable data ecosystems. The firm designs client-owned systems that unify data across clinical, operational, and financial functions, delivering clear insights and measurable ROI. Learn more at parableassociates.com.Links Mentioned in This EpisodeParable AssociatesConnect with Jason Bryll on LinkedInKey Episode HighlightsWhy healthcare data is uniquely complex and siloedHow to build scalable, secure data infrastructureUsing analytics to improve cash flow and reduce claim delaysPractical applications of AI and modern BI platformsHow Parable Associates delivers measurable ROI through dataActionable advice for healthcare leaders and data teamsConclusionJason Bryll's insights...

Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren't the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you're ready to scale, you'll have a stronger foundation and a better ROI.

Great leaders don't rise to the level of their goals. They rise to the level of their training. In this episode, Dr. Stephen and Dr. Pete explore why remarkable CEOs build a culture of training that fuels performance, passion, and purpose throughout their business. They show how consistent training shapes leadership, strengthens team unity, and creates an environment where growth becomes the standard. When a leader commits to training, the entire team follows. Every session becomes a chance to sharpen skills, build confidence, and prepare for greater impact in the year ahead.In this episode you will:Learn why consistent training is the most powerful form of leadership.Discover how a culture of practice builds confidence and team unity.Understand why training time must be sacred, not squeezed.See how CEOs multiply results through training and accountability.Get inspired to lead from the front and make 2026 your most equipped year yet. Episode Highlights01:45 – Why remarkable CEOs see training as the highest point of leverage in their business.03:08 – The importance of being “out in the wild” and how live events reignite purpose and passion.04:33 – Why getting out from behind your four walls is essential for personal and professional development.05:47 – How in-person learning and training fuel connection, energy, and excellence.06:36 – The mindset shift: we see patients between trainings, not the other way around.07:27 – How to onboard new hires by setting the expectation that training time is sacred.09:14 – Why CEOs must treat training as sacred territory on their calendar.10:24 – The value of blocking team meetings and training before clinic hours — not after.11:50 – Why protecting training time demonstrates leadership and respect for growth.15:46 – The two levels of training: onboarding and ongoing development.17:30 – How competency and accountability grow together in a training culture.18:43 – Why A-players demand both training and accountability — and how leaders deliver it.21:19 – The real math of leverage: one hour of training can create 120 hours of results.23:10 – How training multiplies time, energy, focus, and profitability.25:07 – Why CEOs lose momentum when they take their eyes off training — and how to reengage.26:38 – How structured curriculum keeps the training fire alive and team development consistent.29:50 – The challenge for the new year: commit to training as your highest and best use of time.30:06 – Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price's team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities. Resources MentionedTo download your copy of the 90 Day Competency Checklist for an Associate Doctor, please visit: https://theremarkablepractice.com/podcast-ep331-assocdcchecklistLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, Aus - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoFor more information about Elevate Marketing please visit: https://www.goelevatemarketing.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Hey humans, let's talk about that hidden bottleneck that's absolutely killing your time to hire: scheduling. We're still playing calendar Tetris, sending those dreaded email chains back and forth. By the time you get everyone in the same virtual room, your perfect candidate has three other offers. This is the administrivia that's costing you top talent. But what if I told you that scheduling isn't your Achilles heel—it's your secret weapon? We're in a new world where a six-day scheduling standard is gold, and companies using automation are slashing their time to hire by 50%. This isn't just about saving your recruiters 14 to 17 hours a week, this is about the human experience. Think about it: manual scheduling takes 8 to 12 touchpoints for one interview. Automation cuts that down to one or two. That's a better impression of your organization. And here's what most people miss: when you cut that time to hire, your offer acceptance rates go up and your cost per hire drops. This one change affects all of your recruiting metrics. So, let's dive into it. In this episode, I'm giving you the playbook. We'll talk about the different tools, from enterprise-level products to integrating Calendly. We'll cover the pitfalls and watchouts, and I'll give you a three-step process to run a pilot, starting with your high-volume recs, so you can measure the ROI and make your business case. This is how we get better, faster, smarter. Stacie More episodes at StacieBaird.com.

In this episode of the IoT For All Podcast, Chris Karaplis, founder and CEO of Simply Embedded, joins Ryan Chacon to discuss industrial IoT and connectivity. The conversation covers how IoT has changed, going from wired to wireless systems, the importance of bidirectional communication in fleet management, the barriers to IoT adoption, the long-term ROI of IoT solutions, and the future of industrial IoT.Chris Karaplis is the founder and CEO of Simply Embedded, an innovative consultancy specializing in IoT enablement for industrial applications. With over 14 years of experience in embedded systems and engineering, Chris has been at the forefront of developing cutting-edge solutions that empower businesses to harness IoT technologies in challenging environments.From smart buildings to infrastructure monitoring, Simply Embedded leverages its expertise in remote diagnostics, sensing, and tracking to help clients globally optimize operations and gather critical insights from even the most challenging locations. Whether integrating satellite communications for asset tracking or implementing advanced embedded systems, Simply Embedded offers tailor-made solutions for businesses looking to harness the power of IoT.Discover more about industrial IoT at https://www.iotforall.comFind IoT solutions: https://marketplace.iotforall.comMore about Simply Embedded: https://www.simplyembedded.caConnect with Jonas: https://www.linkedin.com/in/chriskaraplis/Subscribe on YouTube: https://bit.ly/2NlcEwmJoin Our Newsletter: https://newsletter.iotforall.comFollow Us on Social: https://linktr.ee/iot4all

Have you ever wondered what people are really paying for when they work with you? In this week's episode of Female emPOWERED, host Christa Gurka shares insights sparked by a recent VIP Day in Atlanta with Ashley Brock and a powerful group of women entrepreneurs — plus a timely reminder from Denise Duffield-Thomas's Chill & Prosper podcast.This episode dives deep into the real value behind your services, the transformative power of investing in mentorship, and how giving yourself space to think (not just do) can completely change the trajectory of your business.Whether you're a Pilates studio owner, yoga instructor, or private-pay PT, you'll walk away with practical clarity about:Why your clients pay for energy, clarity, and transformation — not just time or tactics.The unseen ROI of investing in mentorship, masterminds, and VIP experiences.How to design a business that actually supports your life — not the other way around.Why the next level of your success starts with simply stepping into the right room.Key Takeaways

Books have the power to do more than share knowledge—they help us reimagine what's possible. The right book can spark clarity, shift culture, and offer practical tools that transform how we lead, collaborate, and connect. Whether you're an entrepreneur, thought leader, or changemaker, you'll find inspiration here from authors using their books to fuel movements, grow their businesses, and make a difference. If you're writing or launching a nonfiction book—or supporting authors who are—head over to www.BizBookPubHub.com. It's your go-to resource for vetted service providers, virtual networking events, and a thriving author community. Now, let's dive into today's panel: Barrie Atkin wrote “Hate Football? Fun Facts to Help You Become Part of the Crowd,” a lighthearted, practical guide for anyone who feels left out of football culture—offering fun facts, simple tips, and surprising insights to help you understand and even enjoy the game. Emily Crookston wrote “Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book” to help business owners stop overthinking and finally write the book that builds their brand, without derailing their business in the process. Please join me in welcoming Barrie and Emily.  In this episode, we discuss the following:

"Don't be afraid to give up the good to go for the great." - John D. Rockefeller Check Out These Highlights: I often think about this quote. Humans are interesting because we get comfortable, and when things are good, we tend to sit back and coast. It's when things go wrong that we say, "ok, I need to make a change because it's not going well." The truth is, we need to evolve and grow every day, or we risk getting stuck in what's okay.   I work with organizations in the financial services sector. A few years ago, one of my clients, after working with me for a year, said that the effort to build relationships with their clients and have their managers coach their employees every month was just too time-consuming and challenging, and that they were doing ok with their current profitability.  What???  Needless to say, I no longer work with them.  It's always about the client and about staying relevant and focused on the client's experience. Otherwise, we will lose business over time that will be lost forever.  About Lori Turner-Wilson: Lori is the founder of RedRover, is a trailblazer in business marketing. With over 30 years of experience, she has led transformative marketing strategies that deliver measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes. How to Get In Touch with Lori Turner-Wilson: Website:   marketingresultsguaranteed.com Email:  lori@redrovercompany.com Gift: www.marketingresultsguaranteed.com/podcast Use Code: Podcast Changing the Sales Podcast Episodes: 1. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054 2. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912  Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

This week on The Modern Customer podcast, Michael Gerrish, Chief Marketing and Experience Officer at Blue Cross Blue Shield of Kansas, shares the strategy that transformed their organization. The key? Aligning Marketing and Experience to accelerate growth. Michael outlines how the unified CMXO role is responsible for making sure the brand's promises match the actual customer experience, driving maximum ROI.  The Results:  ✅ $120 Million in annual revenue  ✅ 93% industry-leading customer retention rate Learn how they achieved this with the "Insights to Action" model, eliminating silos and leveraging AI to simplify complex healthcare needs. Listen to the full episode now! Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. 

In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain. About Dan Cicerchi Dan Cicerchi is the General Manager of Transportation Management Solutions at Descartes Systems Group, where he leads strategy and innovation for one of the industry's most widely adopted logistics technology platforms. A seasoned entrepreneur and logistics tech pioneer, Dan co-founded MacroPoint, a real-time freight visibility solution that transformed how brokers, shippers, and carriers track and manage loads. Following its acquisition by Descartes, he has continued to champion technology that drives efficiency, transparency, and resilience across global supply chains. With decades of experience spanning startup growth and enterprise leadership, Dan is passionate about applying practical AI and automation to solve the freight industry's most pressing challenges. He frequently shares insights on freight visibility, fraud prevention, and the future of transportation management. About Descartes Systems Group Descartes Systems Group is a global leader in providing on-demand, software-as-a-service solutions designed to improve the productivity, performance, and security of logistics-intensive businesses. Headquartered in Waterloo, Ontario, with offices and customers worldwide, Descartes helps shippers, carriers, freight forwarders, and logistics service providers connect, collaborate, and automate across the supply chain. Its portfolio includes transportation management, visibility, customs and regulatory compliance, and e-commerce logistics solutions. By combining deep industry expertise with innovative technology, Descartes enables organizations to streamline operations, reduce costs, and deliver superior customer experiences. Thousands of companies around the world rely on Descartes' logistics network and software to move goods more efficiently, mitigate risk, and stay ahead in an increasingly complex global marketplace. Key Takeaways: Scaling Logistics Innovation at Descartes Systems Group In "Scaling Logistics Innovation at Descartes Systems Group", Joe Lynch and Dan Cicerchi, the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain. Trust First: AI adoption in logistics must be built on governance and trust, using frameworks like NIST to ensure data security and accountability. AI Augments, Doesn't Replace: AI is a powerful enhancer for core systems (TMS, visibility), not a standalone replacement. Its primary role is to improve efficiency. Focus on Practical Pain Points: Start AI implementation by targeting tedious manual tasks (e.g., check calls, data entry, carrier onboarding) for rapid, measurable ROI. Stability Over Startups: Partnering with existing, integrated tech vendors (like Descartes) ensures greater stability, expertise, and roadmap alignment than relying on new AI-only startups. Audit Your Current Tech: Before investing in new AI, ensure you are fully utilizing the latest features and integrations of your current mission-critical systems. Build Trust with Staff: Overcome internal resistance by layering AI into current workflows and establishing clear performance baselines (ROI) before deployment. Enhance What Works: The path to resilience is through strategically integrating AI into proven, existing workflows step-by-step, not by chasing every new technology trend. Learn More About Scaling Logistics Innovation at Descartes Systems Group Dan Cicerchi | Linkedin Descartes Systems Group | Linkedin Descartes Systems Group The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

If you're ending your workday exhausted but can't point to how you actually moved your fundraising forward, you might be caught in the fundraising busywork trap.In this episode, I'm breaking down why so many nonprofit leaders confuse “activity” with “progress,” and how fear, comfort, and overthinking keep your mission stuck in motion but not momentum. You'll learn how to identify low-ROI tasks, make courageous decisions that drive funding, and replace cluttered calendars with confident action that actually grows your organization. Because the opposite of busy isn't lazy, it's focused.Topics:The fundraising busywork trap and how to recognize itWhy working harder doesn't always mean raising moreThe difference between “activity” and “aligned action”Adam Grant's concept of cognitive comfort and how it stalls growthWhy procrastination often disguises itself as preparationReal client examples: saying no to low-ROI events and sponsorship decksThe three ingredients of brave leadership: boundaries, focus, and supportWhy coaching and systems prevent burnout and build momentumFor a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

SPI Logistics CFO James Lemon joins to cut through the noise on agent and brokerage finances in a tough market. We cover the real signals your brokerage is in trouble, what healthy margins look like now, how to set up your money from day one as an agent, and where AI is actually paying off (hint: 42% of SPI invoices now auto-approve without a human).You'll learn: — The first red flag: carriers calling about late pay—what it really means for your book of business — How slipping “days to pay” crushes carrier trust on DAT/Truckstop and pushes you back to the spot market — Today's margin reality (8–30%), why 15–18% is harder, and what to target — W2 vs. agent life: taxes, cash-flow risk, and the simple system to avoid the “surprise” tax bill — The overlooked first-year expenses (and the bare-minimum tech setup that won't choke under load) — Why a 30–60 day cash cushion matters when customers and vendor onboarding drag — AI that's worth it: document imaging, scheduling, and keeping a human in the loop — What shippers now expect: real-time visibility, API/EDI ties, and proof you're fighting fraud — Conferences and ROI: how one five-minute tool can pay for the trip — 2026 outlook: why disruption favors prepared agents who keep relationships tight and processes sharpFeedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

In this episode of Built-In, host Scott Winstead sits down with Steena Chandler, FMI Partner and leader of the firm's Leadership and Organizational Development practice. Together, they explore why talent strategy isn't just an HR function—it's enterprise risk management.Steena talks about how weak leadership pipelines can quietly erode profitability, what it takes to align structure with strategy, and how CEOs can transform talent strategy from a “sidecar” initiative into a core driver of business success.From defining your talent philosophy to measuring ROI on leadership investments, this conversation offers a practical roadmap for executives ready to make people strategy their competitive advantage.

What does it take to turn chaotic, costly B2B events into powerful engines of ROI and connection? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Hailey Ingraham, Marketing Director at Event Cadence, a fast-growing event management platform trusted by organizations from MIT to Merck. Hailey Ingraham shares her journey from content marketing newbie to director, revealing the storytelling secrets that not only build communities but drive tangible, measurable business outcomes from in-person, virtual, and hybrid events. Discover the unexpected strengths that niche specialization can unlock, why evolving your event strategy is more than just survival, and how technology, when applied thoughtfully, can enhance connection rather than replace it. Hailey Ingraham gets candid about overcoming industry challenges, such as the notorious struggle to prove ROI, and shares practical tips for making your next event more data-driven, engaging, and memorable. Plus, hear about the creative giveaways that attract attention at crowded trade shows and why storytelling remains the ultimate marketing superpower. Whether you're an event manager, marketer, or B2B leader, this episode will spark fresh ideas about the future of events and the art of driving real results. Some topics we explore in this episode include: Storytelling in B2B Marketing – How narrative drives engagement and sales.Adapting in Event Management – Pivoting business strategies amid industry shifts, especially during COVID-19.Measuring Event ROI – Solutions and challenges for proving event value.Technology's Role in Events – Enhancing attendee experience with features and real-time updates.Focusing on Niche Audiences – The impact of starting with life sciences/pharma and expanding.Customer Success & Word-of-Mouth – Building growth through support and satisfied clients.Event Data & Business Intelligence – Using analytics and AI for decision-making and optimization.Content Creation & Customer Stories – Creating relatable, engaging material based on customer feedback.Balancing Automation & Human Touch – Ensuring tech enhances, not replaces, human interaction.Growth Strategies – Trade shows, partnerships, and thought leadership as drivers for business expansion.And much, much more...

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Jessica Walker, Founder & CEO of Care Sherpa, about strategies for healthcare marketers who want to maximize the ROI of their patient acquisition efforts. You'll learn how to identify and fix the biggest gaps in lead management—like missed calls, lack of follow-up, and insufficient nurturing—that are costing your organization revenue. By tuning in, you'll gain actionable strategies to improve conversion rates, leverage both technology and human support, and ensure your marketing dollars translate into real patient growth. RELATED RESOURCES Connect with Jessica - https://www.linkedin.com/in/walkerjessica/ 5-Step Paid Media Strategy to Attract Your Ideal Patient - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Send us a textIn this episode of Talking Success, Darren Franks sat down with Kevin Odudoh, Ati Ngubevana and Peter Malebye from Vodacom Business. They tell us how they are approaching AI with a clear business lens, drawing on capabilities proven inside the Group and now offered to enterprise clients. The focus is practical: financial inclusion, fraud reduction, compliance and measurable ROI.AI is on every executive agenda. The tough bit is not the technology itself. It is proving that the investment will lift revenue, protect margins and strengthen trust. Below is a distillation of the first half of that conversation, shaped for founders, product leaders and risk executives across African financial services. If you want AI to do more than generate demos, this is for you.Kevin Odudoh's LinkedIn https://www.linkedin.com/in/kevin-odudoh/Ati Ngubevana's LinkedIn https://www.linkedin.com/in/atenkosi-ngubevana-mba-pgdip-bcom-b38b9615/Peter Malebye's LinkedIn https://www.linkedin.com/in/peter-malebye-8275a610/Vodacom Business' Website https://www.vodacombusiness.co.za/Darren Franks' LinkedIn https://www.linkedin.com/in/darrenfranks/Titc's Website https://titc.io/

Watch or listen to episode 308 of the Digital and Social Media Sports podcast, in which Neil chatted with Dan LaTorraca, Director of Marketing at Zoomph and sports business veteran. Dan discusses the insights picked up throughout his career, including stints at the Carolina Panthers, Brooklyn Sports and Entertainment (Brooklyn Nets, Barclays Center, and more), … Continue reading Episode 308: Dan LaTorraca on Leading Marketing and Brand at Sports Teams and Creating + Measuring Value

When precision meets passion, LinkedIn advertising takes off.In this episode, AJ Wilcox, founder of B2Linked, joins Adam Kaiser to discuss what's new and what's next for LinkedIn Ads. AJ shares how years of managing campaigns for some of LinkedIn's biggest advertisers shaped his approach to targeting, measurement, and ROI. He zooms in on how improved reporting tools and better-quality data are helping marketers shift budget from search to social with confidence.He's helping brands rethink LinkedIn strategy, avoid costly pitfalls, and use personalization and thought leadership ads to connect more authentically, proving that when it comes to B2B, relevance always wins.In this conversation, you'll learn:How B2B marketers are shifting ad spend from search to LinkedIn for higher-quality leadsWhy personalization and thought leadership ads are driving the next wave of performance on LinkedInHow to avoid the five most common (and costly) LinkedIn Ads mistakesWhy understanding LinkedIn's new measurement tools is key to proving ROIJump into the conversation: (00:00) Introducing AJ Wilcox (01:09) How AJ built B2Linked into a LinkedIn-only agency (02:18) Why LinkedIn delivers unmatched lead quality for B2B marketers (03:41) How budgets are shifting from Google to LinkedIn (05:10) Building a full-funnel LinkedIn strategy that drives conversions (07:00) How LinkedIn's new Revenue Attribution Report changes ROI tracking (09:10) Using third-party data like 6sense to boost targeting precision (12:00) The five most common mistakes marketers make on LinkedIn Ads (15:57) Improving conversion tracking with LinkedIn's Conversion API (18:53) The rise of thought leadership and personalized ad formats (21:00) How to scale your LinkedIn strategy efficiently (22:46) The most ridiculous request AJ's ever experienced

Dr. Dennis Gross is the renowned dermatologist and the founder of Dr. Dennis Gross Skincare, a clinical-grade skincare brand rooted in science and results. Before launching his line, Dr. Gross worked as a skin cancer researcher at Memorial Sloan Kettering, where he developed a deep understanding of how skin behaves at a cellular level. His experience treating patients in his New York dermatology practice inspired him to create effective, non-irritating products that deliver visible results without downtime. The brand is best known for its Alpha Beta Daily Peels, which revolutionized at-home exfoliation. Combining medical expertise with clean, innovative formulations, Dr. Dennis Gross Skincare bridges the gap between professional treatments and everyday skincare. The line focuses on improving skin health through proven active ingredients, like vitamin C, retinol, and alpha hydroxy acids. Today, Dr. Gross continues to lead the brand with a philosophy centered on education, transparency, and evidence-based skincare.In this episode, Dr. Dennis Gross also discusses:Skin transformations and the emotions beneath themThe secret to radiant skin at home–the alpha beta peelsWhy collagen is the holy grail of skincareWhat electrolyte loss means for your skin healthInside their FDA-cleared 3-minute led treatmentDemystifying skin science in the age of social mediaWe hope you enjoy this episode and gain valuable insights into Dr. Dennis Gross' journey and the growth of Dr. Dennis Gross Skincare. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Dr. Dennis Gross at www.drdennisgross.com/ and on Instagram at @drdennisgrossRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this episode, we welcome James Duncan, a recognized leader in mortgage marketing who was honored as a “Marketing Leader” by HousingWire in 2022. James Duncan is the Founder and Chief Marketing Strategist at Caelum Advisers—an agency specializing in helping mortgage executives build resilient, growth‑focused marketing systems. James shares how to modernize your marketing strategy, avoid common tech traps, and align your brand to drive real ROI—without losing the personal touch your clients expect. You'll also hear James share how to use AI in a way that supports your team, and why human connection remains a competitive advantage for maximum ROI.If you're a loan officer or marketing leader looking to stay ahead of the curve while staying authentic, this episode is for you.Connect with James on LinkedInLearn More About Caelum AdvisersWant to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his production by $40 million!Check Out myAgent Classes HereConnect With Geoff

Female real estate investor Mtende Roll shares her story about transforming tiny house dreams into a construction empire in this WIIRE episode. Based in Graham, North Carolina, Mtende's journey demonstrates how strategic thinking and hands-on learning can lead to substantial wealth accumulation. Starting with a creative house hacking approach, Mtende built an Accessory Dwelling Unit (ADU) that generated additional income. Her diverse portfolio now includes storage facilities, commercial buildings, and 12 long-term rentals. By taking small construction jobs and gradually scaling, she developed a successful construction business alongside her real estate investments. As a woman in a male-dominated industry, Mtende emphasizes the importance of obtaining a General Contractor's license and understanding all aspects of the business. Her key strategies include starting small, being adaptable, and leveraging continuous learning. She reveals practical insights for female real estate investors, highlighting how entrepreneurs can create multiple income streams by combining investment and construction expertise. Mtende's story demonstrates that success comes from being willing to get hands-on, learn continuously, and take calculated risks. Aspiring investors can follow her journey on Instagram, gaining inspiration from her innovative approach to real estate and construction.  Resources:Grab your seat for our webinar on November 17thSimplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupFollow Mtende on InstagramMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

If you've been listening to me for a while, maybe caught one of my trainings, or you're on my email list, this is your nudge: now is the time to work with me on your major gift strategy.I only have 20 spots left between now and the end of 2025 in my Big Ask Gift Program, and prices will increase in 2026.Let's be real — one of the biggest blockers I see when folks reach out to me is their board. Maybe they say, “We only have $1,000 for professional development,” or they hesitate because they can't see the ROI clearly.In this week's episode of Nonprofit Lowdown, I'm walking you through exactly how to make the case to your board — with plain numbers, clear ROI, and a ready-to-forward approval packet that gets a yes fast.Your donors are being spoken to — the only question is, by who? Let's make sure it's you, with a clear, confident strategy.Important Links:How Much Revenue Is Your Nonprofit Leaving on the Table?:   https://magic-sparkle-maker-45.lovable.app/ Book an Evaluation Call Here:  https://go.rheawong.com/application Board Video: https://share.descript.com/view/kgx4gQmiyzY Webinar Registration: https://go.rheawong.com/majorgiftsplaybook-5165 How to Train ChatGPT:  ⁠https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300⁠ My Big Ask Gifts Program: ⁠https://go.rheawong.com/big-ask-gifts-program⁠ My Book, Get That Money Honey: ⁠https://go.rheawong.com/get-that-money-honey⁠ My Newsletter: ⁠https://www.rheawong.com/⁠ 

Are your ground marketing events driving real results or just foot traffic with no follow-through?Let's learn the secret to transforming your dental practice's ground marketing efforts by focusing on the numbers that truly matter. In this episode, we unravel the common traps that derail dental teams, like mistaking positive interactions for meaningful impact or tracking a flood of metrics that don't actually move the needle. Instead, we break down the five essential numbers every team should measure: contacts captured, same-day appointments booked, 24-hour conversions, show rate, and 30-day revenue. You'll learn why your marketing events should function as mini-labs, designed to capture data, test new tactics, and fine-tune your approach for maximum patient growth.We'll guide you step-by-step through capturing leads more effectively, creating urgency for same-day bookings, and turning opportunities into real appointments within 24 hours. Discover practical language tweaks and reminder systems that boost your show rate and ensure new patients walk through your door. Plus, find out how to track 30-day revenue so you know which efforts yield actual ROI—and when it's time to double down or walk away from a partnership. You'll leave with a proven framework for assessing, adjusting, and amplifying your ground marketing strategies (all rooted in actionable data and smart experimentation.)What You'll Learn in This Episode:Why focusing on five core metrics outperforms tracking vanity dataThe step-by-step system for capturing quality leads at every eventHow to create urgency and book more same-day appointmentsTechniques for converting leads within 24 hours for higher successScripts and strategies to improve your show rate dramaticallyHow to tie each event to measurable, 30-day revenue outcomesDiagnosing weak spots (what your data tells you about your marketing gaps)The formula for running controlled, effective marketing experimentsHow to run productive team meetings for ongoing ground marketing successClear benchmarks for deciding when to invest in or drop partnershipsTune in now to turn your ground marketing events into real, revenue-generating engines for your practice!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Optimizing Software Development in Non-Tech Enterprises: Lessons from Nate Amidon of Form100 ConsultingIn this episode, host Josh Elledge interviews Nate Amidon, Founder and CEO of Form100 Consulting and Lieutenant Colonel in the Air Force Reserves. Nate shares how his background in both military leadership and enterprise consulting informs his approach to optimizing software development in non-tech organizations. From process mapping to team structure, he offers practical strategies for business leaders looking to improve efficiency, clarity, and scalability in their software operations.Optimizing Software in Non-Tech EnvironmentsNate explains that many organizations—manufacturers, service providers, and consumer brands—struggle with software development because it's not their core business. These companies often lack visibility into progress, rely on legacy processes, and face alignment issues across teams. His firm, Form100 Consulting, helps such enterprises identify bottlenecks, streamline workflows, and adopt lean, agile, and AI-driven practices that improve delivery speed without sacrificing quality.By mapping out the current workflow, teams can uncover where time and resources are being lost. Nate emphasizes focusing on the true constraint rather than over-optimizing non-critical steps. He also warns against chasing “shiny object” tools or AI solutions that don't solve the underlying process issues. Instead, organizations should apply AI incrementally to enhance existing systems.Drawing from his Air Force experience, Nate advocates for small, mission-focused teams—6 to 9 people—that communicate effectively and make decisions quickly. He stresses that sustainable improvement requires governance, ownership, and regular review. Ultimately, success comes from aligning teams, measuring progress, and committing to continuous improvement—much like in a high-performing military unit.About Nate AmidonNate Amidon is the Founder and CEO of Form100 Consulting, a firm that helps non-software-first enterprises optimize their software development processes. A Lieutenant Colonel in the U.S. Air Force Reserves, Nate combines military leadership principles with enterprise strategy to help teams increase alignment, efficiency, and long-term performance.About Form100 ConsultingForm100 Consulting partners with major enterprises—including Hershey, Boeing, Rite Aid, and Alaska Airlines—to modernize software development practices through process improvement, agile adoption, and data-driven transformation. The firm's mission is to bring structure, clarity, and sustainable efficiency to organizations where software is a critical enabler—not the core product.Links Mentioned in This EpisodeForm100 Consulting WebsiteNate Amidon LinkedIn ProfileKey Episode HighlightsCommon software challenges in non-tech companiesHow to identify and fix bottlenecks in development workflowsThe value of lean and agile principles for non-software teamsIncremental, ROI-focused AI integrationBuilding and scaling small, high-performing teamsApplying military leadership lessons to software developmentConclusionNate Amidon's insights bridge the gap between military precision and corporate innovation. By mapping processes, focusing on constraints, and scaling teams thoughtfully, businesses can transform software development from a bottleneck into a competitive advantage. His pragmatic, data-driven approach helps leaders cut through...

In this Retail Technology Spotlight episode, Nick Matthews, VP of Solutions and Architecture at Wiliot, joins Omni Talk to reveal how Walmart is deploying Bluetooth-enabled IoT technology across all 4,600 U.S. stores and 40 distribution centers. From wireless energy-harvesting tags to real-time pallet tracking, Nick breaks down how Wiliot's ambient IoT technology is reducing food waste by tens of millions of pounds, improving inventory accuracy, and improvingg store operations without requiring associates to change their workflow. If you've ever wondered how retailers are solving the "where is my product?" problem at scale (who hasn't?), then this episode is for you.

When you walk into IMTS—the International Manufacturing Technology Show—it's easy to be awestruck by the machines, the energy, and the sheer scale. But few people realize just how much planning, logistics, and collaboration go into bringing that experience to life. In this episode of MakingChips, we sit down with Mark Kennedy, Senior Director of Exhibitions at AMT, to get a behind-the-scenes look at how the world's largest manufacturing trade show comes together. This conversation dives deep into the IMTS Exhibitor Workshop, a two-day event that helps exhibitors prepare for success long before the show floor opens. Mark explains how exhibitors—from first-timers to seasoned veterans—can maximize ROI, streamline operations, and turn their IMTS booth into a "Super Bowl moment" for their brand. From freight logistics and pavilion planning to marketing strategy and exhibitor education, Mark shares stories that reveal the incredible coordination required to transform McCormick Place into a million-square-foot hub of innovation. The hosts also share their own trade show experiences—from lessons learned the hard way to creative booth strategies like ProShop's "Ambassador Program." Whether you're an exhibitor, attendee, or simply curious about the manufacturing event that defines the industry every two years, this episode offers a rare look at what it takes to make IMTS happen—and how to make it count. Segments (1:00) Introducing guest Mark Kennedy and the importance of the IMTS Exhibitor Workshop (3:14) Grow your top and bottom-line with CliftonLarsonAllen (CLA) (6:32) How IMTS continues to evolve — from pavilions to product sectors (8:20) Why IMTS is the "Super Bowl" for manufacturers (9:01) What separates the best exhibitors (habits of highly effective show teams) (9:52) Creative booth ideas that drive engagement (ProShop Ambassadors, Toolpath's cornhole concept) (13:46) Lessons for first-time exhibitors and the importance of detailed planning (14:51) Panel discussions and hearing directly from attendees (16:46) Check out SMW Autoblok's workholding catalog (18:00) The new executive track — teaching leaders how to measure ROI (19:07) Alternatives for those who can't attend: Regional "Spring Training" sessions (20:38) Why McCormick Place and in-person networking still matter (21:53) Understanding the E-Kit and saving money through early planning (23:35) Collaboration among competitors and shared learning on the show floor (24:32) Maximizing IMTS Plus and digital marketing before the show (25:33) Introducing the IMTS Exhibitor Workbook — your "playbook for ROI" (26:35) The importance of preparation (you can't wing IMTS like a football game) (30:30) The continuous improvement mindset and what's coming next for IMTS 2026 (31:29) Predicting the next big trend — AI as the "prom queen" of manufacturing (33:46) Why we created Hire MFG Leaders—and why you should use the service Resources mentioned on this episode Register for the IMTS Exhibitor Workshop Grow your top and bottom-line with CliftonLarsonAllen (CLA) Check out SMW Autoblok's workholding catalog Why we created Hire MFG Leaders—and why you should use the service Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

What does it take to build one of the world's top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to over $20 million in revenue, pioneered ROI-tracking tools for social, and carved out a powerful niche in a crowded market. We talk scaling smart, making social media actually measurable, and where attribution is headed next. What You'll Learn How Agorapulse bootstrapped its way to $20M+ in revenue without outside funding Why most startups chasing VC money miss what matters most for sustainable growth How attribution has evolved—and why measuring ROI on social is harder than ever The three ways marketers can actually track what's working (and what's not) Why the future isn't social media—it's “interest media” Episode Chapters (00:00) Intro (00:45) Bootstrapping Agorapulse the Hard Way (03:40) The Realities of Going Without Funding (07:20) Reinventing Through Growth and Churn (08:50) From Social Media to Interest Media (10:20) Why Attribution Is Broken (17:50) Three Ways to Track ROI That Actually Work (23:20) How Brands Can Win at Interest Media (29:00) The Brand That Made Emeric Smile About Emeric Ernoult Emeric Ernoult is the founder and CEO of Agorapulse, one of the world's top-rated social media management platforms. Bootstrapped from the ground up, Agorapulse has grown to more than $20 million in annual revenue—without taking a single dollar of outside funding. A pioneer in ROI-tracking for social media, Emeric has built his career around helping brands not just manage their social presence, but measure its real business impact. He's a frequent speaker and writer on marketing measurement, leadership, and scaling companies the sustainable way. What Brand Has Made Emeric Smile Recently? Emeric shared that Alex Hormozi—the entrepreneur and content creator—made him smile recently. After attending Hormozi's workshop in Las Vegas, Emeric was struck by his unfiltered mix of humor and humility. Hormozi's perspective—that we're all small in the grand scheme of things, so we might as well do good and enjoy the work—resonated deeply, especially after Emeric's trip to the Grand Canyon and Zion National Park reminded him of life's scale and simplicity. Resources & Links Connect with Emeric on LinkedIn. Check out the Agorapulse website. Listen & Support Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityMake sure you mention: CTISUMMER to get FREE data migration!If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out. Click here to register: https://geni.us/PlanWithTheProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Hallie Wasinger and Caroline Legrand from Shop Marketing Pros at the Sunrise event in Arizona. Hallie and Caroline share their expertise on the importance of identifying your shop's ideal customer and crafting targeted marketing strategies, especially using Facebook, Google, and even programmatic ads. The discussion also covers the effectiveness of traditional marketing like mailers and coupons, the challenge of tracking ROI in advertising, and the nuts and bolts of creating engaging social media content.00:00 Hot Weather Reactions Differ09:10 Unexpected Heatwave Experience11:21 Geographic Targeting for Business Pages17:26 "Marketing Value-Added Services"25:18 Streamlined Pricing Eliminates No-Shows28:41 "Ethical Success vs. Unethical Gains"36:18 "Luxury Laura Avatar Humor"38:13 Marketing Strategy for Ideal Clients45:31 Overpriced Analytics with Customer Tracking48:46 Intrusive Client Data Proposal56:18 "Auto Knockoff with Personality"01:02:14 "Balcony Rescue Highlights Tension"01:05:24 Dad's Shop: No Heat Experience01:09:16 "Mama Kim's Guidance After Loss"

Building B2B analytics and AI tools that people will actually pay for and use is hard. The reality is, your product won't deliver ROI if no one's using it. That's why first principles thinking says you have to solve the usage problem first. In this episode, I'll explain why the key to user adoption is designing with the flow of work—building your solution around the natural workflows of your users to minimize the behavior changes you're asking them to make. When users clearly see the value in your product, it becomes easier to sell and removes many product-related blockers along the way. We'll explore how product design impacts sales, the difference between buyers and users in enterprise contexts, and why challenging the “data/AI-first” mindset is essential. I'll also share practical ways to align features with user needs, reduce friction, and drive long-term adoption and impact. If you're ready to move beyond the dashboard and start building products that truly fit the way people work, this episode is for you.   Highlights/Skip to:  The core argument: why solving for user adoption first helps demonstrate ROI and facilitate sales in B2B analytics and AI products  (1:34) How showing the value to actual end users—not just buyers—makes it easier to sell your product (2:33) Why designing for outcomes instead of outputs (dashboards, etc) leads to better adoption and long-term product value (8:16) How to “see” beyond users' surface-level feature requests and solutions so you can solve for the actual, unspoken need—leading to an indispensable product (10:23) Reframing feature requests as design-actionable problems (12:07)  Solving for unspoken needs vs. customer-requested features and functions (15:51) Why “disruption” is the wrong approach for product development (21:19)   Quotes:  “Customers' tolerance for poorly designed B2B software has decreased significantly over the last decade. People now expect enterprise tools to function as smoothly and intuitively as the consumer apps they use every day.  Clunky software that slows down workflows is no longer acceptable, regardless of the data it provides. If your product frustrates users or requires extra effort to achieve results, adoption will suffer. Even the most powerful AI or analytics engine cannot compensate for a confusing or poorly structured interface. Enterprises now demand experiences that are seamless, efficient, and aligned with real workflows.    This shift means that product design is no longer a secondary consideration; it is critical to commercial success.  Founders and product leaders must prioritize usability, clarity, and delight in every interaction. Software that is difficult to use increases the risk of churn, lengthens sales cycles, and diminishes perceived value. Products must anticipate user needs and deliver solutions that integrate naturally into existing workflows.  The companies that succeed are the ones that treat user experience as a strategic differentiator. Ignoring this trend creates friction, frustration, and missed opportunities for adoption and revenue growth. Design quality is now inseparable from product value and market competitiveness.  The message is clear: if you want your product to be adopted, retain customers, and win in the market, UX must be central to your strategy.” —   “No user really wants to ‘check a dashboard' or use a feature for its own sake. Dashboards, charts, and tables are outputs, not solutions. What users care about is completing their tasks, solving their problems, and achieving meaningful results.  Designing around workflows rather than features ensures your product is indispensable. A workflow-first approach maps your solution to the actual tasks users perform in the real world.  When we understand the jobs users need to accomplish, we can build products that deliver real value and remove friction. Focusing solely on features or data can create bloated products that users ignore or struggle to use.  Outputs are meaningless if they do not fit into the context of a user's work. The key is to translate user needs into actionable workflows and design every element to support those flows.  This approach reduces cognitive load, improves adoption, and ensures the product's ROI is realized. It also allows you to anticipate challenges and design solutions that make workflows smoother, faster, and more efficient.  By centering design on actual tasks rather than arbitrary metrics, your product becomes a tool users can't imagine living without. Workflow-focused design directly ties to measurable outcomes for both end users and buyers. It shifts the conversation from features to value, making adoption, satisfaction, and revenue more predictable.” — “Just because a product is built with AI or powerful data capabilities doesn't mean anyone will adopt it. Long-term value comes from designing solutions that users cannot live without. It's about creating experiences that take people from frustration to satisfaction to delight.  Products must fit into users' natural workflows and improve their performance, efficiency, and outcomes. Buyers' perceived ROI is closely tied to meaningful adoption by end users. If users struggle, churn rises, and financial impact is diminished, regardless of technical sophistication.  Designing for delight ensures that the product becomes a positive force in the user's daily work. It strengthens engagement, reduces friction, and builds customer loyalty.  High-quality UX allows the product to demonstrate value automatically, without constant explanations or hand-holding. Delightful experiences encourage advocacy, referrals, and easier future sales.  The real power of design lies in aligning technical capabilities with human behavior and workflow.  When done correctly, this approach transforms a tool into an indispensable part of the user's job and a demonstrable asset for the business.  Focusing on usability, satisfaction, and delight creates long-term adoption and retention, which is the ultimate measure of product success.” — “Your product should enter the user's work stream like a raft on a river, moving in the same direction as their workflow. Users should not have to fight the current or stop their flow to use your tool.  Introducing friction or requiring users to change their behavior increases risk, even if the product delivers ROI. The more naturally your product aligns with existing workflows, the easier it is to adopt and the more likely it is to be retained.  Products that feel intuitive and effortless become indispensable, reducing conversations about usability during demos. By matching the flow of work, your solution improves satisfaction, accelerates adoption, and enhances perceived value.  Disrupting workflows without careful observation can create new problems, frustrate users, and slow down sales. The goal is to move users from frustration to satisfaction to delight, all while achieving the intended outcomes.  Designing with the flow of work ensures that every feature, interface element, and interaction fits seamlessly into the tasks users already perform. It allows users to focus on value instead of figuring out how to use the product.  This alignment is key to unlocking adoption, retaining customers, and building long-term loyalty.  Products that resist the natural workflow may demonstrate ROI on paper but fail in practice due to friction and low engagement.  Success requires designing a product that supports the user's journey downstream without interruption or extra effort.  When you achieve this, adoption becomes easier, sales conversations smoother, and long-term retention higher.” —

Mary Casillo & Aubrey Galbraith talk about how Pallet Alliance's onsite audits uncover inefficiencies & identify opportunities for cost-saving & sustainability.   IN THIS EPISODE WE DISCUSS:   [04.04] An introduction to Mary and Aubrey, their backgrounds, and roles at Pallet Alliance. [07.30] An overview of Pallet Alliance – who they are, what they do, and how they help their customers. [10.10] From cost to sustainability, the big challenges and opportunities for Pallet Alliance customers in the current landscape. "We see organizations trying to find opportunities for cost-saving… especially because of tariffs." [12.37] How pallet optimization can make an impact, in light of these challenges and opportunities. "When we're talking about optimization, we're not just talking about the pallets themselves. We're talking about taking a holistic approach to manufacturing." [17.14] Onsite audits – what they can look like for a customer, how they can be used to create cost-effective and fit-for-purpose solutions, and align pallet programs across multiple locations. "Onsite audits allow us to meet with a customer, understand their specific pain points, look at their specifications – and a lot of times we see these things don't match." [21.20] The benefits of pallet and crate customization. "Customization is very important for long-term efficiencies." "When we talk about total cost of ownership of pallets and crates, we're not just talking about the product itself. We're talking about the entire supply chain process that the pallet or crate interacts with. It's a whole universe out there!" [27.35] The ROI for pallet customization, the importance of figuring out your 'why,' and leveraging the science behind pallet redesign to develop the best solutions for cost, sustainability and efficiency. "When you hear customization, you think expensive. But it's an opportunity, it's like solving a puzzle. Making savings and redesigns… so customers aren't seeing an increase in cost or inefficiencies." "We use the wood science behind the decisions, and share the knowledge." [36.08] How smarter pallet designs can be key to a company's sustainability initiatives. "Redesign and sustainability go hand in hand." [39.16] Next steps: how you can request a free onsite audit from Pallet Alliance. [41.38] What 2026 is going to look like for Pallet Alliance.   RESOURCES AND LINKS MENTIONED:   Head over to Pallet Alliance's website now to find out more and discover how they could help you too. You can also connect with Pallet Alliance and keep up to date with the latest over on LinkedIn, YouTube, Facebook or X (Twitter) or you can connect with Mary or Aubrey on LinkedIn. If you enjoyed this episode and want to hear more from Pallet Alliance, check out 482: Transform the Way Your Business Moves, with Pallet Alliance or Mary Casillo on Solving Problems and Building Advocacy. Check out our other podcasts HERE.  

Feeling overwhelmed by planning next year when your business still feels a bit messy beneath the surface? In this episode, Anna Lundberg shares why rushing headlong into goal-setting without strong business foundations is a recipe for frustration, and lays out a practical, simple approach to set yourself up for success in 2026. If you're craving more clarity, smarter strategy, and a business that actually suits your life, this episode is tailor-made for you. Key takeaways: Brilliant Planning Starts with the Right Foundations: Setting new goals and colour-coded calendars is pointless if your underlying business model is misaligned or not delivering what you need. First, get clear on what's working, what feels heavy, and what simply isn't serving you. The Stop, Start, Continue Method: Anna advocates for the "stop, start, continue" framework—identify what to stop doing (low-ROI activities or things that drain you), what you must continue (your proven efforts), and a mindful approach to what new things you start (beware shiny-object syndrome!). Prioritise Simplicity Over Overwhelm: Avoid the trap of planning a million changes. Anna's approach focuses on a light reset—refining your core priorities and picking only one or two key shifts for the first quarter, keeping things achievable and aligned. Check Your Business Model and Message: Review where your income comes from, what's profitable, and whether your delivery modes (coaching, mentoring, speaking, etc.) align with your capacity and energy. Sharpen your messaging so it stands out in a busy marketplace. Groundwork Business Recalibration: Anna introduces her 10-day "Groundwork" programme—an experiential reset to evaluate, recalibrate, and set an intentional path for the year ahead, focusing on clarity, confidence, and sustainable growth. Ready to reset before the year ends? Join Groundwork - a 10-day guided sprint to step back, get clear on what's working, and make intentional decisions for 2026. Short daily videos, focused prompts, and the option to join a WhatsApp group and live coaching call. We start Monday 17th November. onestepoutside.com/groundwork