Podcasts about ROI

Actionable advice for finding success on Pinterest, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content with Kate Ahl from Simple Pin Media. ----- Welcome to episode 555 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. Pinterest Strategy for Food Creators in 2026 Pinterest has changed a lot in the last year — and food creators are feeling it. With the rise of AI-generated content (aka "AI slop"), many established bloggers have seen traffic declines, while newer creators are still finding success on the platform. In this episode, we're joined by Kate Ahl of Simple Pin Media, to break down what's really happening on Pinterest right now. We talk about how AI has impacted the platform, whether Pinterest still offers a strong ROI for food creators, and what strategies actually work in 2026 — especially if you're an established creator wondering whether Pinterest is still worth your time. Kate also shares practical, actionable advice for using Pinterest more intentionally, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content. Three episode takeaways: Pinterest can still be a valuable traffic and revenue driver — While overall Pinterest traffic is down year over year, the platform continues to deliver high RPMs, meaning the traffic you do get can be more valuable. Instead of chasing volume, creators should focus on quality traffic, clear intent, and how Pinterest fits into a broader marketing strategy. Human-generated, trust-building content matters more than ever — As AI-generated content floods Pinterest, users (and the platform itself) are craving signals of authenticity. Showing your face, branding your images, and creating recognizable visual styles help Pinterest understand that there's a real person behind your content — and help users decide who they trust enough to click. Pinterest success requires patience, experimentation, and intentional strategy — Pinterest is no longer a "set it and forget it" platform. Keyword research, thoughtful image design, testing different formats, and committing to a strategy for 6–9 months are key. Creators who treat Pinterest as a long-term marketing channel (rather than a quick win) are best positioned to succeed. Resources: Simple Pin Media Pinch of Yum Pinterest Predicts 2026 Canva Safiya Nygaard — I Bought Scam AI Dresses from Pinterest Skool SPM Insiders The Last Invention The Simple Pin Podcast Follow Kate on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Greg Nye introduces himself and Mountain View Dairy, where he manages three facilities and associated farm ground. He outlines the design and construction timeline of their fully enclosed feed center and shares the three primary benefits behind the project: reduced shrinkage, improved ration consistency, and enhanced employee safety. (1:41)Greg explains how external receiving and intentionally separated traffic flows eliminate cross-traffic between loaders and delivery trucks, which significantly improves safety and efficiency. The group discusses early design considerations, lessons learned from other operations, and how “R&D” (rob and duplicate) helped shape the final layout of the facility. (2:32)Scott and Walt introduce footage showing how feeds are received, stored, and staged. Greg walks through the grain elevator, unloading, conveyor systems, bay storage, and handling efficiencies that minimize ingredient touches. (5:03)Greg explains how strategic ingredient placement and facility layout shorten cycle time for high-use ingredients while maintaining flexibility for premixes and specialty feeds. He then goes into inventory management strategies, including rotating bins, tracking shrinkage, and maintaining ingredient freshness. (6:32)The conversation shifts to dust control and shrink reduction, highlighting the enclosed facility design and the use of an industrial baghouse system to recapture nutrients. Feed processing is simplified by reducing complex operations to just a few controls. Greg highlights the impact of reducing corn handling to a single touch and how it accelerated ROI.  (8:28)Finally, Greg discusses ration delivery innovations, including feed staging on conveyors and a custom delivery box that allows multiple loads to be staged and delivered efficiently. He shares how learning from other operations and refining those ideas to fit their scale and how it played a critical role in designing a system that maximizes efficiency without sacrificing flexibility. (15:08)As we look ahead, join us for the next Real Producers Exchange on Tuesday, February 17, 2026, featuring Skylar Gerke, an Arizona dairyman with Midwestern roots. Skylar brings a unique perspective on what it's like to transition from Midwest dairying to operating in the West. Registration is now open at balchem.com/real-science or agproud.com/real-producer. And as always, thank you to Walt for riding shotgun once again, and to our loyal listeners—thanks for being part of the journey. (20:39)

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered what makes a short-term rental truly unforgettable?Some hosts swear by bold color schemes, while others lean into quirky themes, but what really drives bookings and keeps guests coming back?Today, we sit down with renowned designers Bri West and Jordan McDonough here on SmartStay Show to explore the art and strategy of standout short-term rental design. Discover how bold color, imaginative themes, and strategic branding can transform any property into not just a beautiful space, but an unforgettable guest experience, and a profitable investment.From emerging market trends to must-have amenities, this episode is packed with actionable insights for both new and seasoned hosts. Whether you're ready to go all-in on a themed rental or simply considering a design refresh, learn how thoughtful choices can elevate your bookings, enhance guest satisfaction, and maximize ROI.Things we discussed in this episode:The importance of bold color patterns and themes for short-term rental success.Defining and researching the target audience before designing.Branding properties to create memorable, differentiated guest experiences.Strategic, ROI-driven design based on market research and data.Using different design strategies for various markets (urban vs. cabin, vibrant vs. cozy).Incorporating themes—even bold or unique ones—to boost appeal and bookings.Leveraging branding (signs, doormats, Wi-Fi) for guest recall and repeat business.Treating design as an investment to drive revenue, not just an expense.The growing importance of amenities and functional design in guest experience.Trends in the short-term rental industry and future growth plans for Summer Led Designs.Get in touch with BRI & JORDAN:Instagram - https://www.instagram.com/somerled.designs/?hl=enWebsite - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.somerleddesigns.com/Linkedin Bri- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bri-west-2a7a93288/Linkedin Jordan- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-patchell-mcdonough-758a9ba4/?trk=people-guest_people_search-card#SmartStayShow #realestate #realestateinvestor #realestateagent #RealEstateInvesting #ShortTermRentals #AirbnbDesign #RentalROI #InteriorDesign #PropertyBranding #VacationRental #GuestExperience #HospitalityTrendsFollow Us!Join Jason Muth of Prideaway Stays and Straightforward Short-Term Rentals and Real Estate Attorney / Broker Rory Gill for the first episode of SmartStay Show!Following and subscribing to SmartStay Show not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide.SmartStay Show ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Prideaway Stays ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straightforward Short-Term Rentals ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Attorney Rory Gill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Muth on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What does it really take to move AI from proof-of-concept to something that delivers value at scale? In this episode of Tech Talks Daily, I'm joined by Simon Pettit, Area Vice President for the UK and Ireland at UiPath, for a grounded conversation about what is actually happening inside enterprises as AI and automation move beyond experimentation. Simon brings a refreshingly practical perspective shaped by an unconventional career path that spans the Royal Navy, nearly two decades at NetApp, and more than seven years at UiPath. We talk about why the UK and Ireland remain a strategic region for global technology adoption, how London continues to play a central role for companies expanding into Europe, and why AI momentum in the region is very real despite the broader economic noise. A big part of our discussion focuses on why so many organizations are stuck in pilot mode. Simon explains how hype, fragmented experimentation, and poor qualification of use cases often slow progress, while successful teams take a very different approach. He shares real examples of automation already delivering measurable outcomes, from long-running public sector programs to newer agent-driven workflows that are now moving into production after clear ROI validation. We also explore where the next wave of challenges is emerging. As agentic AI becomes easier for anyone to create, Simon draws a direct parallel to the early days of cloud computing and VM sprawl. Visibility, orchestration, and cost control are becoming just as important as innovation itself. Without them, organizations risk losing control of workflows, spend, and accountability as agents multiply across the business. Looking ahead, Simon outlines why AI success will depend on ecosystems rather than single platforms. Partnerships, vertical solutions, and the ability to swap technologies as the market evolves will shape how enterprises scale responsibly. From automation in software testing to cross-functional demand coming from HR, finance, and operations, this conversation captures where AI is delivering today and where the real work still lies. If you're trying to separate AI momentum from AI noise, this episode offers a clear, experience-led view of what it takes to turn potential into progress. What would need to change inside your organization to move from pilots to production with confidence? Useful Links Learn more about Simon Pettit Connect with UiPath Follow on LinkedIn Thanks to our sponsors, Alcor, for supporting the show.

In this episode, we tackle a big question for women building wealth through real estate: should you invest when you have credit card debt—and can credit cards ever be used strategically? Guest Malia Gudenkauf, also known as Little Miss Finance, breaks down when credit card debt is a hard no, when it might be acceptable, and why paying off 20–30% interest often beats chasing the next deal. We dig into the difference between using a 0% APR promo card versus revolving high-interest debt, plus the few situations where investing with debt can make sense, such as a conservative cosmetic flip or a house hack that slashes your housing costs so you can attack balances faster. We also flag major red flags, such as making only minimum payments, relying on rental cash flow to cover interest, and investing without reserves. Beyond the numbers, we talk about the stress of debt, the habit of “burying your head in the sand,” and how real estate should expand your life—not add panic. For more shame-free money guidance from Malia, visit her website or follow her on Instagram.  Resources:Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupConnect with Malia on InstagramVisit Malia's website for deets on working with herMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

It's YOUR time to #EdUp with Dr. Madhavi Chandra, Chief Product & Strategy Officer, EntrinsikIn this episode, sponsored by the ⁠⁠⁠ELIVE 2026 Conference in Denver, Colorado, April 19-22, & the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,YOUR cohost is Dr. Karen Holding-Jordan, Dean of Records & Registration for Workforce Continuing Education, Wake Technical Community CollegeYOUR host is ⁠Elvin Freytes⁠How can higher ed leaders avoid AI sprawl by implementing intentional AI strategy that integrates with existing data ecosystems to drive real ROI instead of wasting funds on big box solutions?Why should institutions treat data as a cabinet member by bringing departments together to identify problems that break down data silos & create institution wide impact?How can leaders shift from banning AI to folding AI literacy into curriculum & changing assessment to evaluate how students prompt, interact, & apply analytical thinking as the student profile evolves beyond traditional 18 to 22 year olds?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠& ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠⁠● Join YOUR EdUp community at ⁠The EdUp Experience⁠We make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Become an #EdUp Premium Member today!

1 hour and 31 minutes The Sponsors Thank you to Underground Printing for making this all possible. Rishi and Ryan have been our biggest supporters from the beginning. Check out their wide selection of officially licensed Michigan fan gear at their 3 store locations in Ann Arbor or learn about their custom apparel business at undergroundshirts.com. Our associate sponsors are: Peak Wealth Management, Matt Demorest - Realtor and Lender, Ann Arbor Elder Law, Michigan Law Grad, Human Element, Sharon's Heating & Air Conditioning, The Sklars Brothers, Champions Circle, Winewood Organics, Community Pest Solutions, Venue by 4M where record this, and Introducing this season: Radecki Oral Surgery, and Long Road Distillers. 1. Around the Big Ten with Jamie Mac Starts at 0:51 Indiana Football won a natty. We say again: Indiana Football won. A natty. The Ohio State fans are crying Signs, it's great! Putting this in context because there hasn't been a more surprising national champion in any sport? Maybe Leicester but IU had the worst W% historically of any champion. Arc of college football is the big schools consolidate their chances of winning—last time a new school entered the ring it was Florida, which represented a demographic shift. What does this mean? Not a secret sauce but IU built similarly to 2023 Michigan: a base of players who played together a long time and some elite pieces added. They get better ROI by ignoring HS recruiting, put a lot of time and money into scouting. Similarity to Dusty May in that Cig knows what he needs and scouts the hell out of the rest of the sport. [The rest of the writeup and the player after THE JUMP]  2. Hot Takes and Men's Basketball vs Ohio State Starts at 27:20 Takes hotter than it's not outside. OSU game was annoyingly close. At one point Michigan was 2/16 from three and under 50% from the charity stripe. Biggest story of the game is the way Michigan held Bruce Thornton in check—the one hedge to center court that Mara got called for a foul was an awful call, but a proof of concept for how they defended OSU, which was to not give Thornton any space. Great Crisler crowd kept getting into highs and then a low-percentage event would derail, like their 17%-shooting big Christoph Tilly making a pair of threes (one a bank), 24%-shooting Amare Bynum making a deep contested jumper, and Mobley getting a bank three as shot clock is dying. Missed front ends made FT shooting feel extra annoying, somehow righted in the 2nd half. Big part of that was 21 good minutes from Trey McKenney. Liked Cason and McKenney more than Cadeau in this one: OSU has a 7'0" center and a 7'2" center but both of them are glued to the floor, which favors YOLO players. Annoying turnovers trying to figure out their zone. 3. Men's Basketball vs Indiana and a Nebraska Preview Starts at 54:03 Less annoying game, as Indiana was without Tayton Conerway for all but two minutes, and nobody else has the ability to get to the rim. IU couldn't even get the ball inside the three-point line. They finished 11/34 (32%) from three and that was because they made twice as many as they should have. IU only got five ORebs as they abandoned the glass to stop Michigan's transition game but terrible Nick Dorn shots that went off the back iron were their best way of getting the ball in the paint. Final score doesn't reflect the game because once Michigan got up 20-5 they put it in cruise control—this time it wasn't LJ Cason on the one drive for a layup. Will Tschetter's defense on Tucker DeVries was also a major factor. Nebrasketball is truly good. Very well-coached team, has a good system that turns everybody into Nebraska: 11th in taking threes, 6th in opponent 3PA/FGA. Have to slow down the game to protect stretch C Rienk Mask, who's the key to that offense. Might be without small four Braden Frager and been without SG Connor Essegian most of the year so there's a 23% shooting big in Berke "the Turk" Buyuktuncel that you can hide Mara on. The problem with that is it takes Mara out of the paint so you can't get away with playing as aggressively on the perimeter. Think we saw the prototype for how they want to play against Nebraska in that Oregon game. Might be able to do what Illinois did, was to take shots but then crash the glass because they don't have a lot of size. 4. Women's Basketball wsg Ira Weintraub Starts at 1:15:12 Time to get to know the best women's team in school history. Three losses were all similar: got way behind in the 1st quarter, fought their way back, came up short. Defense is fantastic, play the full court and cause a lot of turnovers which creates offensive opportunities. Get bogged down a bit in the half court and struggle to make their FTs. WBB officiating is beyond atrocious. Washington loss was a schedule thing after 2OT late game vs Oregon, but UConn and Vandy losses showed they can play with the elites and just need one more big basket from the super sophs. Hockeybear is blogging the team and making Team Sheets (key). It's not so easy is it? Super sophs: Holloway runs the offense and sets the defensive tone, Olson is a bucket, Swordsy is hero, and then they're getting a year from a growing Delfosse and UCLA transfer Dudley. Mostly a seven-woman rotation with Sofilkanich giving them some size inside, BQD a nightmare of a defensive pest, and then growth from Crockett who gives them some more size when they need it. Can they compete with the ELITE-elites? Nobody's unbeatable this year; Michigan is a solid two-seed, feel like floor is Sweet 16, has the make of a team that ends up losing a Final Four game en route to a big run next year.   MUSIC: "Getting Killed"—Geese "Forever Never Ends"—Jeff Tweedy "Downhill"—The Delivery Boys feat. Goldwood, Max Gertler & LOSTBOYBK “Across 110th Street”—JJ Johnson and his Orchestra

What actually happens when a company loses control of its own voice in a world full of channels, platforms, and constant noise? In this episode of Tech Talks Daily, I sat down with Joshua Altman, founder of beltway.media, to unpack what corporate communication really means in 2026 and why it has quietly become one of the most misunderstood leadership functions inside modern organizations. Joshua describes his work as a fractional chief communications officer, a role that sits above individual campaigns, tools, or channels and focuses instead on perception, trust, and consistency across everything a company says and does. Our conversation starts by challenging the assumption that communication is something you "turn on" when a product launches or a crisis hits. Joshua explains why corporate communication is not project-based and not owned by marketing alone. It touches internal updates, investor messaging, brand signals, packaging, email, social platforms, and even the tools teams choose to use every day. If it communicates with internal or external audiences and shapes how the company is perceived, it belongs in the communications function. When that function is missing or fragmented, confusion and noise tend to fill the gap. We also explored why communication has arguably become harder, not easier, despite the explosion of collaboration tools. Email was meant to simplify work, then Slack was meant to replace email, and now AI assistants are transcribing every meeting and surfacing more content than anyone can realistically process. Joshua makes a strong case for simplicity, clarity, and focus, arguing that organizations need to pick channels intentionally and use them well rather than spreading messages everywhere and hoping something lands. Technology naturally plays a big role in the discussion. From the shift away from tape-based media and physical workflows to the accessibility of live global collaboration and affordable computing power, Joshua reflects on how dramatically the workplace has changed since he started his career in video news production. He also shares a grounded view on AI, where it adds real value in speeding up research and reducing busywork, and where human judgment and storytelling still matter most. Toward the end of the conversation, we get into ROI, a question every leader eventually asks. Joshua offers a practical way to think about it, starting with the simple fact that founders, operators, and technical leaders get time back when they no longer have to manage communications themselves. From there, alignment, clarity, and consistency compound over time, even if the impact is not always visible in a single metric. As organizations look ahead and try to make sense of AI, platform shifts, and ever-shorter attention spans, are we investing enough thought into how our companies actually communicate, or are we still mistaking volume for clarity? Useful Links Connect with Joshua Altman Learn more about beltway.media Thanks to our sponsors, Alcor, for supporting the show.

The accounting team at Looker showed up every day knowing their jobs might disappear within a year. The company was in limbo—acquired by Google but still waiting on European approval—so the deal hadn't closed, integration hadn't begun, and uncertainty hung over the office. Yet the team continued to deliver “absolutely excellent work,” taking pride in their craft even when the upside had faded, Razzak Jallow tells us.That moment stayed with him. For Jallow, now CFO of FloQast, it crystallized a belief that professionalism and pride are not situational—they're intrinsic. “We get to choose what we do,” he says, reflecting on how the team's attitude revealed character when incentives were stripped away. It's a lesson that echoes throughout his career, from Adobe's subscription transition to Apple's sales finance organization and into his first CFO role.At FloQast, that mindset shows up in how he approaches scale. Early on, the work was about fixing what was directly controllable—the “low-hanging fruit,” as he puts it. Over time, the challenge shifted. As teams and systems matured, the hardest problems required multiple functions to change together, Jallow tells us. Speed gave way to coordination; individual fixes gave way to shared ownership.The same discipline shapes how he thinks about growth. Efficient growth, in his view, starts with customer value, not the P&L. If teams are investing in the highest-ROI initiatives for customers, the financial results will follow—“maybe not in three months… but certainly long term,” he tells us.Whether navigating acquisition limbo or platform expansion, Jallow's throughline is clear: strategy is built on judgment, culture, and pride in the work—especially when no one is watching.

Jacques Vallee exposes the Nazi UFO Myth https://youtu.be/GWLfw6_-dZ0?si=o5AjLTodpxoO59Pe&t=1179 00:00:00 – Snow panic buying hits Ohio 00:07:57 – Storm-prep talk turns into generator wiring 00:12:30 – Shatner admits the raisin bran stunt was an ad 00:21:38 – "Gravity shuts off" rumor gets dunked 00:26:36 – Life-in-the-weeds sidebar about goats and chaos 00:31:30 – Agartha memes revive Nazi occult mythology 00:40:57 – Tom DeLonge UFO lore goes full Nordics-vs-bugs 00:49:41 – "Nazi UFO" framing as slow-drip disclosure tactic 00:55:35 – Disinfo theory: add lizard-eating-people to ruin it 00:59:40 – Movie pick: Watch the Skies and the AI dub weirdness 01:04:32 – Connecticut's mysterious hum gets a $16K study 01:09:02 – Texas warns of a fresh wave of mystery seed mailers 01:17:55 – Call-in digs into Aryan bloodline lore without aliens 01:26:38 – Giant drilling rig tips over and catches fire 01:30:54 – AI-assisted "Double Dutch" suicide pod for couples 01:35:36 – Swiss Sarco death sparks seizure and investigation talk 01:40:14 – Art student eats AI art as protest performance 01:48:59 – Nadella warns AI needs "social permission" to burn power 01:52:38 – AI hype meets ROI reality check 01:57:22 – Weird-news lightning round pivots to Chuck's Arcade 02:01:51 – Chuck E. Cheese rebrand confusion and final plugs 02:05:45 – Post-show stinger and sign-off riffing     Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research ▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀ ► Website: http://obdmpod.com ► Twitch: https://www.twitch.tv/obdmpod ► Full Videos at Odysee: https://odysee.com/@obdm:0 ► Twitter: https://twitter.com/obdmpod ► Instagram: obdmpod ► Email: ourbigdumbmouth at gmail ► RSS: http://ourbigdumbmouth.libsyn.com/rss ► iTunes: https://itunes.apple.com/us/podcast/our-big-dumb-mouth/id261189509?mt=2    

In part 5 of our Pre NADA AI Spotlight series, Sam sits down with Luke Sontag, Marketing, & IT Manager at Kissee Ford and Ari Polakof, CEO & Co-founder of Flai. We explore how one family-owned dealership used voice AI to capture after-hours and rollover calls without losing its local, human feel. Ari explains why most “bolt-on” AI fails, how deep DMS integration changes outcomes, and what it really takes to get service advisors to trust automation. The result is real appointments, immediate ROI, and less chaos on the service drive. This episode of the Car Dealership Guy Podcast is brought to you by Flai: Flai - Your best people know how to turn an opportunity into an appointment, but they can't be everywhere. Flai is an AI communications platform that handles calls, texts, and emails so every call gets answered, every lead gets followed up, and appointments get booked. Some dealers have seen appointments double. Book a free pilot at http://useflai.com Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠https://cdgcircles.com/⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 02:27 What are Kissee Ford's operational challenges? 08:45 How can AI solve service call problems? 14:46 What is "The Flai Solution"? 20:45 What were the early AI successes? 21:53 How were vendor issues solved? 23:57 How did "Amanda" impact operations? 26:00 How was AI integrated and onboarded at the dealership? 32:03 What are future AI plans? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if your AI systems could explain why something will happen before it does, rather than simply reacting after the damage is done? In this episode of Tech Talks Daily, I sat down with Zubair Magrey, co-founder and CEO of Ergodic AI, to unpack a different way of thinking about artificial intelligence, one that focuses on understanding how complex systems actually behave. Zubair's journey begins in aerospace engineering at Rolls-Royce, moves through a decade of large-scale enterprise AI programs at Accenture, and ultimately leads to building Ergodic, a company developing what he describes as world models for enterprise decision making. World models are often mentioned in research circles, but rarely explained in a way that business leaders can connect to real operational decisions. In our conversation, Zubair breaks that gap down clearly. Instead of training AI to spot patterns in past data and assume the future will look the same, world-model AI focuses on cause and effect. It builds a structured representation of how an organization works, how different parts interact, and how actions ripple through the system over time. The result is an AI approach that can simulate outcomes, test scenarios, and help teams understand the consequences of decisions before they commit to them. We explored why this matters so much as organizations move toward agentic AI, where systems are expected to recommend or even execute actions autonomously. Without an understanding of constraints, dependencies, and system dynamics, those agents can easily produce confident but unrealistic recommendations. Zubair explains how Ergodic uses ideas from physics and system theory to respect real-world limits like capacity, time, inventory, and causality, and why ignoring those principles leads to fragile AI deployments that struggle under pressure. The conversation also gets practical. Zubair shares how world-model simulations are being used in supply chain, manufacturing, automotive, and CPG environments to detect early risks, anticipate disruptions, and evaluate trade-offs before problems cascade across customers and regions. We discuss why waiting for perfect data often stalls AI adoption, how Ergodic's data-agnostic approach works alongside existing systems, and what it takes to deliver ROI that teams actually trust and use. Finally, we step back and look at the organizational side of AI adoption. As AI becomes embedded into daily workflows, cultural change, experimentation, and trust become just as important as models and metrics. Zubair offers a grounded view on how leaders can prepare their teams for faster cycles of change without losing confidence or control. As enterprises look ahead to a future shaped by autonomous systems and real-time decision making, are we building AI that truly understands how our organizations work, or are we still guessing based on the past, and what would it take to change that? Useful Links Connect with Zubair Magrey Learn more about Ergodic AI Thanks to our sponsors, Alcor, for supporting the show.

Recorded live at FMI 2026, Omni Talk Retail hosts Anne Mezzenga and Chris Walton wrap up their conference coverage with Benjamin Bond, SVP, Strategy & Client Success at Simbe, from the Simbe booth. In this final interview of the conference, Ben shares how Simbe thinks about long term strategy while working day to day with retailers to ensure value realization at scale. He explains why shelf intelligence succeeds when entire organizations align around the store associate, and how Simbe's technology helps teams prioritize, act in real time, and run better stores. The conversation goes beyond the robot demo to explore how retailers move from pilot programs to full chain deployments, how CFOs evaluate emerging technology investments, and why shelf data is becoming one of the most foundational datasets in retail. Ben also looks ahead to how Simbe's platform, AI, and computer vision continue to evolve across grocery and other retail verticals. Key Topics Covered - Ben Bond's role spanning strategy and client success at Simbe - Empowering store associates with real time shelf intelligence - Moving from pilot programs to large scale deployments - Building the business case and ROI for retail robotics - Operating models that drive long term retailer success - The future of computer vision, AI, and multimodal platforms - Expanding beyond grocery into additional retail sectors This conversation closes out Omni Talk Retail's live coverage from FMI 2026, recorded at the Simbe booth. #FMI2026 #OmniTalkRetail #Simbe #RetailTechnology #ShelfIntelligence #RetailOperations #StoreExecution #RetailRobotics

Andrew Becker is with wholesaling powerhouse Brent Daniels! Brent shares his journey from losing everything in the 2008 crash to building a massive empire using the "Four-Headed Monster" of Google marketing. He reveals why inbound leads from Google PPC and SEO are the highest converting leads in the industry and how to dominate the four critical spots on the first page of Google to capture motivated sellers who are ready to act now. In this deep dive, Brent breaks down his internal sales process, emphasizing the critical "speed to lead" rule—you have exactly 30 seconds to respond to an inbound lead before your chances of conversion drop. He explains the "keys" analogy for why sellers choose speed and convenience over price, how to track the right KPIs to ensure profitability, and why focusing on "ugly houses" rather than just any lead is the secret to high margins. More wholesaling lessons if you join the TTP Training Program today. ---------Show notes:(0:50) Beginning of today's episode(3:29) The "Rich Dad Poor Dad" moment that changed everything (5:25) Losing it all in 2008 and rebuilding through "Talking to People" (7:12) Wholesaling 101: The three main exit strategies (Flip, Hold, Assign) (9:54) The "Four-Headed Monster" of Google: PPC, GMB, SEO, and YouTube (12:09) Speed, Convenience, vs. Price: The "Keys" Analogy for motivated sellers (16:28) The 30-Second Rule: Why speed to lead is non-negotiable (19:56) Quality over Quantity: Why you shouldn't make an offer on every single lead (21:54) The vital KPIs: Live answer rates, leads per deal, and marketing ROI (24:33) Resources for finding off-market deals ----------Resources:TTP InsiderBrent Daniels YouTube Channel To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Spending more time fixing your AI outputs then you're saving? You're not alone. The trap? You're in operator mode. Falling for the industry status quo like upskilling and human-in-the-loop. The real winners in the AI race? Companies that have changed the human-AI relationship. How? Join us for Volume 4 of our Start Here Series as we uncover what you need to know. Human-AI Collaboration: Best practices for working alongside AI -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Human-AI Collaboration Best Practices 2026Shift from Operator to Orchestrator RolesHuman-in-the-Loop Limitations ExplainedExpert-Driven AI Review Loops vs. Generic OversightOrchestrating AI Agents for Business ProductivityBuilding Reusable AI Context and SkillsElevating AI Champions on TeamHuman Strengths vs. AI Strengths in WorkflowsAvoiding Augmentation Debt and Workflow PitfallsMindset Shifts for Effective AI ManagementTimestamps:00:00 "Everyday AI: Start Here"03:23 "AI Shift: Operator to Orchestrator"06:35 "Unlearn to Harness AI"11:15 "AI Surpassing Human Collaboration"15:11 Expert-Driven AI Process Loops18:10 "Expert Collaboration Boosts AI ROI"23:59 "Outsmarting AI Through Expertise"26:30 "Navigating AI Success Strategies"31:19 "Embrace AI, Elevate Your Team"32:18 "Embrace AI, Elevate Humanity"Keywords: Human-AI collaboration, AI best practices, working alongside AI, human-AI relationship, AI orchestration, AI orchestrator, shift from operator to orchestrator, agentic workflows, AI agents, digital agents, expert-driven loops, expert oversight, senior partners with AI, context engineering, AI processes, context vaults, AI skills files, company data, chain of thought review, large language models, AI-powered workflows, AI expertise, AI in business, AI productivity, AI risk management, human in the loop, upskilling, reskilling, unlearning, AI mindset shift, augmented intelligence, multi-agent systems, AI automation, organization AI strategy, context quality, AI champion, domain experts, AI team integration, competitive advantage with AI, process redesign for AI, AI-powered decision making, accountability in AI, empathy in AI, ambiguous decision-making, novel judgment.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner 

Hoy Paco y Roi hablan del problema que tuvieron en un pueblo al ganar el premio de la lotería.

On today's episode, Travis and Eric break down some of the most common “popular” pieces of advice in entrepreneurship and personal development—and why blindly following them can keep you broke and stuck. Through stories, examples, and a lot of banter, they unpack how to actually think about risk, focus, multiple income streams, and the balance between working smart and working hard in 2026's economic reality. On this episode we talk about: *  Why “just quit your job and follow your dreams” can be both powerful and dangerous depending on your life situation*  The truth about “multiple streams of income” and why you should usually master one thing first*  Why “work smarter, not harder” is incomplete—and how combining both is where real money is made*  How simple, boring advice (like calorie deficits and cold calls) still beats sexy hacks and magic bullets*  Why there is never just “one way” to succeed, despite what many gurus preach from the stage Top 3 Takeaways 1.  Pursuing your dream is worth it—but timing, responsibilities, and cash flow matter; the path looks very different at 21 with no obligations than at 44 with a family and a mortgage.2.  Most wealthy people have multiple income streams, but they usually earn that diversification by going all-in on one vehicle first, then expanding within their lane.3.  Success is almost always a mix of working smart and hard, consistently doing the unsexy, high-ROI activities (like cold calling or outreach) that everyone else avoids. Notable Quotes *  “Putting off your dreams for the sake of safety and security can end up being the biggest risk you take.”*  “You have to earn the right not to do the things you don't like to do.”*  “It's always the most boring, simple advice that actually works—and that's exactly why most people ignore it.” Connect with Travis: *  Travis on Instagram: https://www.instagram.com/travischappell*  Travis on LinkedIn: https://www.linkedin.com/in/travischappell*  Podcast: Travis Makes Money on all major platforms - leave a review and we'll love you forever!  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, Ryan Gross, founder of CMO Share, reveals how his background in experiential marketing—from zoos to Disney—perfectly translates into the world of dental marketing. He shares how understanding human behavior, data-driven decisions, and simple brand visibility tactics can significantly grow a practice. Ryan breaks down everything from choosing the right name and logo to leveraging brochures, shirts, and local partnerships for powerful brand repetition.  He explains why operational efficiency drives marketing ROI, how missed phone calls are costing you thousands, and why schedule availability matters more than ad spend. With insights on website optimization for AI, dental savings plans, implant marketing, and the importance of internal referrals, Ryan delivers a comprehensive guide for any practice ready to grow smart—not just loud. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… It's easy to get stuck obsessing over downloads, promotion tactics, and growth hacks before you ever hit publish. But what if the real key to podcast success has less to do with flashy marketing and more to do with how you show up and who you serve? How should podcasters actually think about promotion if they want results that matter? For John Corcoran, the key lies in not overcomplicating promotion before the podcast even exists. He explains that many people fall into analysis paralysis, worrying about promotion instead of launching, having real conversations, and letting the show evolve. His perspective reframes podcasting as a long-term relationship and partnership strategy, not a vanity numbers game, which ultimately leads to more meaningful growth and business impact Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about smart podcast promotion strategies. They discuss why launching matters more than over-optimizing, how guest-driven growth really works, and why staying within the same medium boosts results. John also delves into partnerships, positioning, and why downloads shouldn't be your main focus.

Business Coaching Secrets Episode 330 Recap In this episode, Karl Bryan and Road Dog dive deep into the hidden levers behind luxury branding for coaches, the power of the "illusion of scarcity," and the real-world tactics for building an elite personal brand and momentum. They unpack why so many coaches lose the "battle within," what actually works to attract high-end clients, why quality sleep is a business advantage, and concrete ways to overcome the self-promotion struggle. Authentic, actionable, and packed with direct advice, this episode is your roadmap for moving from stuck to standout in your coaching business. Key Topics Covered Luxury Branding and the Illusion of Scarcity Karl Bryan reveals why luxury brands like Rolex, Ferrari, and Louis Vuitton succeed—it's less about their logo and more about perceived scarcity and margins. Tangible tactics for coaches to position themselves as high-value, "hard-to-get" authorities, using the example of a busy calendar and limited client spots. Overcoming the Battle Within Karl Bryan shares mindset frameworks for winning the internal struggle (imposter syndrome, lack of focus) that derails coaches. Why changing your identity—not just your thoughts—is the foundation for lasting transformation. The Science of High Performance: Sleep, Energy & Routine Game-changing advice on tracking sleep and its direct impact on business results. How routines, environment, and sleep discipline make elite performance possible for coaches and clients alike. Building a Magnetic Personal Brand Why so many coaches struggle with self-promotion and the bio trap—and the surprising truth about what really builds trust and reputation online. Step-by-step guidance on creating daily content, showing value, and leveraging both AI and authenticity. Momentum, Discipline, and Consistency How to set activity-based targets (like 25 daily reach-outs) and detach from outcomes to build real momentum. The compounding power of relentless daily action and how skipping days destroys progress—using analogies from Michael Phelps, Tom Brady, and more. Notable Quotes "If you don't believe in your coaching, you won't transfer belief. You can't transfer what you don't already own." – Karl Bryan "You don't want your marketing to be Toyota in a Ferrari world. Illusion of scarcity is a superpower." – Karl Bryan "You can do anything, but you can't do everything. Define what you want—clarity is the cure for being stuck." – Karl Bryan "Sleep is probably the greatest investment you can make—in your life, in your business, everywhere." – Karl Bryan "Trust is built in moments, not your bio. The lurkers are the ones who buy." – Karl Bryan "The only thing harder than building a brand is trying to keep this podcast under 90 minutes." – Karl Bryan Actionable Takeaways Create Scarcity in Your Practice: Limit the number of client spots, show a full calendar, and don't always be available. Position yourself as in demand—even before you're full. Be Activity-Driven: Set daily reach-out targets (like 25 per day). Track activities, not just results, and detach from what you can't control. Invest in Sleep: Build a consistent, high-quality sleep routine. Track your sleep depth and protect your energy as fiercely as your calendar. Build Authority Through Value Moments: Focus social content on authentic "aha" moments, stories, and real solutions instead of just credentials. Leverage AI Wisely: Use tools like ChatGPT to spark and structure social content, but always infuse your unique personality and experiences. Momentum Is Everything: Don't skip days. Small actions, consistently applied, create compounding results. Discipline is the difference-maker. Serve Before You Sell: Offer value openly in your market—through events, free calls, and actionable insights—before expecting a sale. Personal Brand Focus: Don't obsess over your bio or likes; serve, post, and show your expertise. The buyers ("lurkers") are watching. Resources Mentioned Profit Acceleration Software™ (developed by Karl Bryan) – Demonstrates instant value and ROI to prospects. Focus.com – Coaching resources, daily emails, and events. Sleeping Tools: Oura Ring (for tracking sleep and activity). AI Content Creation: ChatGPT, Gemini, Claude—leverage AI for personalized, scalable content. Book: "The Art of War" (for mindset & strategy). Networking: Joint ventures, local live events, and online groups (but focus on being with business owners, not just other coaches). Enjoyed the episode? Please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait—listen to the episode and take action. Visit focused.com for more on Profit Acceleration Software™ and to join our community of thriving coaches. Get a demo at: https://go.focused.com/profit-acceleration

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Saim Raza and Tristen Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry. Key Topics: The “Blood Test” Approach to Maintenance:How using OEM intervals to identify service gaps allows shops to present data-driven recommendations that extend vehicle life—critical as consumers face rising new-car costs.The “Easy Button” Paradox:Why technology only works when behavior changes, and what it really takes to successfully adopt new tools in your shop.Friendly AI & Buying Back Time:How AI can enhance communication, automate routine tasks, and give service advisors more time for meaningful customer interactions.The Consultative Shop Owner:Why the future belongs to shop owners who act as trusted consultants, building long-term relationships through transparency and problem-solving. Saim Raza, Tristen Sweeney, Shift Automotive Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook:

This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, breaks down why entertainment has become retail's latest buzzword... from Fanatics launching Fanatics Studios to Gap appointing its first-ever Chief Entertainment Officer. Chris Walton and Anne Mezzenga debate whether retail entertainment is a true growth engine or just modern marketing, why Fanatics' sports flywheel gives it a massive edge, and whether Gap's LA-based “fashiontainment” strategy will drive ROI or simply add cost. ⏩ Tune in for the full episode here: https://youtu.be/jVDymvwAUXg #Fanatics #Gap #RetailEntertainment #Retailtainment #BrandMarketing #RetailStrategy #RetailFastFive #OmniTalk

Anthropic's disclosure of model drift within its Claude AI system highlights growing risks surrounding governance and ongoing alignment of artificial intelligence. The company has revised its guidelines using a “Constitutional AI” approach, aiming to instill reason-based behavior and ethical boundaries, and has openly acknowledged that an AI's internal controls may shift unpredictably over time—a concern when models are deeply embedded in business workflows. This admission places attention on governance and accountability rather than just model safety, making clear that the AI a company tests may become materially different after extended deployment, especially as personalization increases.Supporting these concerns, Anthropic's research demonstrated that large language models—including those from Google and Meta—can experience personality drift, with unintended shifts in behavior due to instability of internal control mechanisms. Google's updated AI offerings, tying personal data from Gmail and Photos to generative model responses, intensify challenges around data governance and organizational control. As vendors expand AI personalization and memory features, oversight gaps can emerge, raising questions about who retains authority over information, inference, and decision-making within automated systems.Adjacent findings indicate that the anticipated productivity gains from AI have yet to reach most enterprises. According to surveys cited by Dave Sobel, over half of CEOs report failing to realize ROI from AI investments, while frontline employees describe AI integrations as sources of friction and additional workload rather than relief. In the MSP sector, widespread adoption of “agentic” AI and digital labor is delivering financial upside for some providers, but it is also shifting operational liabilities—especially as contracts and security architectures lag behind new workflow realities.The core takeaway for MSPs and IT service providers is the necessity of reexamining control, authority, and contractual obligations in AI-enabled environments. Delegating tasks to automated agents increases exposure to unpriced and unmitigated risks if governance, liability, and monitoring mechanisms do not adapt accordingly. Effective harm reduction in this landscape requires treating workflows—not just models—as security perimeters, clarifying accountability for AI-driven actions, and ensuring that contractual and operational frameworks reflect these new sources of risk.00:00 AI Governance Moves Center Stage as Models Drift and Personalization Deepen05:08 AI Boosts Executive Productivity While Frontline ROI and Employee Experience Lag07:51 AI Exposes the Real Divide: Governance Failures vs. Effective Oversight in Government Systems10:39 MSPs Chase AI-Driven Margins, but Workflow Security and Liability Define the Real Risk This is the Business of Tech.   

In this episode of the Real Estate Pros podcast, host Micah Johnson interviews Emran Chowdhury, a seasoned real estate investor with a decade of experience in the buy and hold strategy. Emran shares his journey from being a software engineer to investing in real estate, emphasizing the importance of property management, understanding tax advantages like 1031 exchanges, and building strong relationships in the real estate market. He discusses his investment strategy, focusing on cash flow and ROI, and outlines his goals for future acquisitions.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why brand-inclusive reporting builds executive confidence over non-brand keyword obsession, and shares his holistic marketing integration strategy that treats SEO as awareness driver rather than isolated traffic channel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I preach about the importance of content a lot. In this episode, I break down specific examples of how and why it works. I know content takes time and came seem like you're spinning your wheels at times.However, if you're connected to your target market and you share valuable content, it has a massive ROI overtime. Content is the new currency. Here is exactly why.Need help to up your content game? Check out MSP Camp at: https://campers.msp-camp.com/

What if the people who doubted your dreams actually helped fuel your success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse realtor Rachel Hanes, a former educator turned top-producing real estate agent in Northeast Florida. Rachel shares her inspiring journey from a young mom with no laptop to a referral-based business owner dominating the Jacksonville market. She dives into her early struggles, how a Craigslist ad and a leap of faith kickstarted her career, and how surrounding herself with the right mentors helped her build a thriving, integrity-driven business. Rachel emphasizes the power of authenticity, consistency, and community—not just with clients but among fellow agents. She discusses the value of collaboration over competition, how she transitioned into investment and Airbnb properties, and why building relationships is her #1 marketing strategy. This episode is packed with hard-earned wisdom and actionable advice for any agent ready to elevate their game. Inspired by Sarah's success? Start building real relationships today. Share this episode with a fellow agent, leave a review, and connect with Sarah online to see her strategies in action! Loved Rachel's journey? Subscribe to the Real Estate Excellence Podcast and share this episode with an agent who needs that extra push to believe in themselves!   Highlights: 00:00 - 09:49 Roots and Rejection From violin teacher to real estate rookie Starting with no laptop and a Craigslist ad Juggling motherhood and ambition Turning naysayers into fuel Building belief through consistency 09:50 - 17:54 Building Trust Through Referrals Authentic connection over forced follow-ups Repeat clients and word-of-mouth success Why integrity beats sales tactics Staying top of mind without being pushy Letting results speak louder than promotions 17:55 - 26:05 Handling Ego and Emotions in Deals The danger of combative agents Emotional intelligence during negotiation Protecting clients through calm professionalism Collaboration over confrontation How ego can cost your client the deal 26:06 - 33:59 Finding the Right Brokerage and Community The value of a supportive broker Learning through shared agent experience Group texts and collaborative growth Why culture trumps commission splits Being in business for yourself, not by yourself 34:00 - 41:59 Investing and 1031 Exchanges Working with fiduciaries and trusts Breaking down 1031 exchange strategies Understanding tax-deferred reinvestments Handling multi-heir trust properties How education expands your client base 42:00 – 01:20:53 Airbnb and Short Term Rental Strategy What new investors often overlook Management companies vs DIY The truth about ROI and maintenance How to create a standout Airbnb listing Regulations, reviews, and real risk   Quotes: "You don't always get immediate kudos for your decisions—it takes consistency for people to see your vision." – Rachel Hanes "I want people to feel that if they're coming to me with business, it's going to be handled with integrity." – Rachel Hanes "You're not being productive when you let ego take over a negotiation." – Rachel Hanes "Being collaborative in your professional life bleeds over to your personal life." – Rachel Hanes   To contact Rachel Hanes, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn.   Connect with Rachel Hanes! Website: https://hamiltonhousegroup.com Instagram: https://www.instagram.com/rachelhanesrealtor/ Facebook: https://www.facebook.com/rachelhanesrealtor LinkedIn: https://www.linkedin.com/in/rachel-hanes-8337a2131/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RachelHanes #ReferralBasedBusiness #JacksonvilleRealEstate #WomenInRealEstate #RealEstateMom #AirbnbInvesting #RealEstatePodcast #1031Exchange #REInvestorTips #Mompreneur #FloridaRealtor #ClientExperienceMatters #TrustBasedBusiness #AgentReferrals #RESuccessStory #RealEstateCommunity #IntegrityInBusiness #HomeBuyingTips #RealtorJourney

Max Bruner, Founder and CEO of Anzen, joins Amir Bormand to break down why insurance is quietly one of the biggest data and workflow opportunities in tech right now. They dig into Max's unconventional path from foreign policy to building an executive liability marketplace, and what it really takes to modernize a slow moving industry with AI.If you care about building in real world markets, scaling with discipline, and using AI for more than content, this one will sharpen your thinking fast. Key Takeaways• Insurance is not flashy, but it is foundational, massive, profitable, and packed with repeatable workflows that software can improve• The best tech opportunities are often in slow moving industries with lots of data and outdated systems• Better decision making comes from predicting outcome impact and pressure testing your thinking with a strong community around you• AI value is clearest when it drives real operations, faster transactions, lower costs, and better service• Fundraising is a pipeline game now, treat it like sales, build the plan, hit the numbers, run a tight processTimestamped Highlights00:42 What Anzen actually does, a one stop marketplace for executive liability quotes across the US02:29 From Arabic studies and foreign policy to discovering insurance through political risk08:12 The curiosity engine, how deep research habits shaped his ability to build in new domains11:23 Decision guardrails, learning from outcomes and using trusted people to keep you efficient13:12 Why choose insurance, building in industries that make the world work, plus the profit reality17:29 The startup advantage, modern infrastructure vs incumbent legacy systems, and why catching up takes time20:36 Raising in today's market, what changed, what worked, and why the pitch volume mattersA line worth stealing“Sometimes in tech we miss the application, there are massive industries to go change if we apply technology in the right way.” Max BrunerPro Tips for builders• Pick markets with repeatable workflows, you can ship measurable value faster• Spend your time where the outcome impact is high, skip low ROI rabbit holes• Build a real financial plan before fundraising, then operate close to it• Run fundraising like a sales process, pipeline, volume, and discipline winCall to ActionIf you enjoyed this conversation, follow the show and leave a quick review, it helps more builders find it.

Send us a textEn début d'année, la “perte de poids” revient souvent… et avec elle, les diètes restrictives qui mènent au yo-yo. Dans cet épisode de MAX Wellness, je reçois Mathieu Bouchard, naturopathe, pour remettre le focus sur l'essentiel : la santé métabolique (et pas juste le chiffre sur la balance).On démystifie :Poids vs gras vs gras viscéral : pourquoi le gras viscéral est si central (inflammation, résistance à l'insuline, etc.)Pourquoi “perdre du poids” ≠ “améliorer sa santé”Les diètes yo-yo : ce qui se passe vraiment (restriction, signaux de satiété, perte de masse maigre, etc.)Ozempic / GLP-1 : le débat, les nuances et le vrai enjeu (dont la masse maigre)Jeûne intermittent : quand ça peut aider… et quand ça peut te nuire (surtout en mode stress + “je ne déjeune jamais”)Protéines : la base #1 (quantités, repères, erreurs fréquentes)Sommeil & stress : pourquoi ça change tout (glycémie, cravings, inflammation)Bouger (sans obsession des calories) : marche après les repas, effets métaboliquesHydratation : un repère simple et applicable

Have you considered that your agency's biggest growth opportunity might be hiding in the simplest place, the moment a prospect reads your reviews? Could the most powerful conversion lever be the one almost every business overlooks? In this episode of The Agency Blueprint Podcast, I'm joined by George Sweatlitz to explore how AI can transform one of the most overlooked conversion levers in modern business: review responses. George is an operator-turned-builder who knows what it takes to solve problems at scale. He led strategy at Sarah Lee, earned his MBA from Harvard, and later ran a 220-location business where he saw firsthand how challenging it is to deliver consistent results across hundreds of touchpoints. Listen in to learn how traditional review-management tools fail by producing repetitive, shallow, or inauthentic replies that actually lower consumer trust. You will also learn how the right AI systems can raise conversion rates, strengthen brand trust, and allow teams to focus on high-ROI creative work rather than repetitive tasks.Key Questions: [08:55] What makes a problem a good fit for AI? [11:06] Are you missing out on creative opportunities inside “boring” tasks like review management? [14:18] How did you think about utilizing AI to actually deliver a better output than what humans would have been able to do consistently? [18:57] What guardrails do you need to set so AI enhances your brand instead of creating the uncanny-valley effect? What You'll Discover: [01:48] George on why most businesses lose customers at the review stage, even when all their other marketing touchpoints are strong. [04:39] The evolution of review responses, plus the “fact library” system — a structured, brand-controlled way to make AI responses authentic, relevant, and deeply useful. [07:30] Why reviews matter more than websites and why brands must actively engage instead of letting two strangers talk. [09:13] Why breaking big problems into solvable micro-components enables AI to outperform humans in specific tasks. [12:08] How review responses can become a creative conversion tool and not just an administrative task. [14:37] The ‘uncanny valley' problem of AI – why overly emotional or human-like AI responses often feel disingenuous. [19:31] How the fact-library model evolved from simple if-then logic to multi-layered reasoning as models improved. [22:28] He explains the importance of repeatability and predictable performance before scaling. [23:59] Exploring new innovations, such as using AI to personalize review-request messages and improve conversion rates. Connect with George: Website

In the AI era, enterprise technology companies face a hard truth: generic platforms no longer win. Profitable growth now depends on delivering specific business outcomes, and that requires going deeper than ever before.In this episode of TECHtonic, TSIA Executive Director Thomas Lah speaks with Mari Cross, Chief Customer Officer at Infor, to explore how micro-vertical strategies, AI-driven services, and outcome-based solutions are reshaping enterprise software.Mari breaks down what micro verticals really are, and why speaking the customer's exact language is now table stakes. She shares how Infor invested billions to rebuild its platforms around industry-specific processes, how AI enables faster value realization through packaged use cases, and why “secret sauce” often turns out to be best practice in disguise.The conversation goes deep on:Why AI is forcing a shift from platforms to outcome-based solutionsHow micro vertical expertise transforms sales, implementation, and customer successThe rise of AI-powered service models, and why services are becoming more strategic, not lessHow Infor uses AI to drive adoption, customer health, and proactive engagementWhat enterprise leaders must do to govern AI, scale ROI, and prepare their teams for what's nextIf you're navigating AI disruption, rethinking your services model, or wondering how to actually deliver value, not just promise it, this episode is a must-listen.

We're taught to measure what's visible. Revenue. Productivity. Performance. Results. But the most important returns in life — clarity, confidence, resilience, self-trust — rarely show up on a spreadsheet. In this episode of The Becoming You Show, we explore The ROI of Self — the often-overlooked internal returns that quietly determine the quality of your decisions, relationships, leadership, and life. This conversation reframes success through a different lens: Why inner returns create outer results (not the other way around) How culture taught us to measure the wrong things The cost of ignoring emotional, relational, and identity ROI And how to begin tracking growth in ways that actually matter This episode is an invitation to stop outsourcing your worth to outcomes — and start investing in the self that produces them.

LISTEN and SUBSCRIBE on:Apple Podcasts: https://podcasts.apple.com/us/podcast/watchdog-on-wall-street-with-chris-markowski/id570687608 Spotify: https://open.spotify.com/show/2PtgPvJvqc2gkpGIkNMR5i WATCH and SUBSCRIBE on:https://www.youtube.com/@WatchdogOnWallstreet/featured  A bombshell study says one in four U.S. colleges could close soon, and it's not hard to see why. Bloated administrations, runaway tuition, terrible ROI, and a refusal to adapt to demographic, economic, and technological change. Even the new president of Brandeis admits higher ed is falling behind. At some point, outcomes have to justify the price tag. This isn't anti-intellectual—it's reality. Adapt or disappear.

If you're a small business owner, you're not just running a business, you're moving through stages. And the strategy that works in the beginning is not the same strategy that works when you're growing, and it's definitely not the same strategy once you've reached a plateau. In this episode, Brandon breaks down the three stages of small business growth and explains how to maximize each phase so you can keep more money, grow faster, and build a business that supports the life you actually want.Stage 1 is the Startup Phase. This is the stage where you're building momentum, reinvesting into your business, and laying the foundation for future growth. Brandon talks about how to think through tax write offs the right way, how to make smart purchases that support growth, and how to position your business financially so you're not just surviving, you're building something scalable.Stage 2 is the Growth Phase, which usually happens a few years in once things start working and your marketing and ROI are becoming more predictable. This is where the big financial moves begin to matter, including when it makes sense to shift from a sole proprietorship to an S Corp, how paying yourself the right way can reduce taxes, and how to take advantage of business benefits like health insurance. Brandon also explains how retirement accounts like a SEP IRA or Solo 401k can become a major part of your long term strategy as income increases.Stage 3 is the Plateau Phase, where you've reached many of your goals and ambitions, but now your focus shifts to sustainability and long term vision. This is the phase where business owners start asking bigger questions like how to make more while working fewer hours, how to structure the business to reduce stress and burnout, and what success really looks like moving forward. Whether that means optimizing operations, changing the way you work, or even planning for a sale one day, Brandon walks through how to think about the long term path with clarity and intention.Drop a comment below, which stage are you in right now, 1, 2, or 3? And if you want more videos on small business strategy, tax planning, wealth building, and long term investing, make sure to subscribe.All Information is educational in its intent and distribution! Please do not consider this personal financial advice. We believe all clients have unique situations and thus require unique advice.

C'est un article véhément d'Afrik.com qui s'intéresse de près au Conseil de la Paix, que Donald Trump est en train de constituer, et qui est considéré comme une sorte d'alternative à l'ONU, au service des intérêts américains. « Mohammed VI mise un milliard sur Trump : le pari fou qui indigne la jeunesse marocaine », titre Afrik.com, qui persifle : « Le roi du Maroc s'offre un strapontin doré dans "le conseil de la paix" trumpien. Pendant ce temps, les hôpitaux manquent de lits et les diplômés de travail ». Si l'on en croit le journal en ligne panafricain, « le dispositif » mis en place par Donald Trump « est simple, presque brutal dans sa franchise. Vous voulez siéger ? Trois ans de mandat renouvelable. Vous voulez compter ? Un milliard de dollars, et vous devenez "membre permanent" ». « Le Maroc n'a pas hésité », ajoute encore Afrik.com. « Mohammed VI (…) a décidé que son royaume serait le premier pays africain, premier pays arabe à lever la main ». Le journal reconnaît toutefois « qu'à ce jour, Rabat n'a ni confirmé ni démenti le versement effectif d'un milliard de dollars. La communication officielle se contente de célébrer le statut de "membre fondateur" sans préciser s'il s'agit de la version à trois ans ou de la version à neuf zéros ». Cela n'empêche pas Afrik.com de prédire la révolte : « Si la facture est réelle, affirme le journal, chaque fermeture de dispensaire rural, chaque promotion de médecins partie exercer en France, chaque jeune diplômé au chômage deviendra un procureur silencieux de ce choix ».  Succès et apaisement La presse marocaine n'évoque pas ce sujet sensible dans ses colonnes, mais se fait le relais du message du roi Mohammed VI, sur la dernière CAN, organisée au Maroc.« Le roi Mohammed VI salue une "réussite historique" marocaine et réaffirme l'engagement du Royaume pour une Afrique Unie », titre Tel Quel, alors qu'Hespress résume ainsi le message royal : « Le Roi du Maroc félicite la Nation pour une organisation historique et appelle à l'apaisement après la finale ».   Aujourd'hui Maroc titre « Sa Majesté le Roi remercie l'ensemble des composantes de la nation qui ont admirablement contribué à la réussite de cette magnifique manifestation ». Concernant plus précisément la finale chaotique entre le Maroc et le Sénégal, « le Premier ministre sénégalais Ousmane Sonko et son homologue marocain Aziz Akhannouch avaient appelé, mercredi, leurs ressortissants respectifs au calme et à l'apaisement », remarque Sénéplus ». Le roi Mohammed VI, lui, qualifie ces évènements de « très déplorables », ajoute WalfNet, le roi ajoutant toutefois que « la fraternité interafricaine reprendra naturellement le dessus, car cette réussite marocaine est aussi une réussite africaine ».  Tricherie et empoisonnement ? AfrikFoot donne de la finale de la CAF une version plus polémique. « Le roi Mohammed VI siffle la fin de la récréation », annonce le média en ligne. « En pleine passes d'armes entre supporters marocains et le reste du monde, le monarque a condamné les incidents ayant écorné la finale de la CAN 2025, perdue à domicile face au Sénégal ». « Quant aux accusations de tricherie à peine voilées portées à l'encontre du Maroc, Sa Majesté a implicitement exhorté ses compatriotes à la retenue, et par la même occasion à fumer le calumet de la paix ».   Signe toutefois que la tension n'est pas totalement retombée, Afrikfoot revient sur « des soupçons d'empoisonnement, qui planent sur la finale de la CAN 2025 » et cite Bacary Cissé, le conseiller de Sadio Mané qui évoque les malaises dont auraient été victimes trois joueurs sénégalais juste avant la finale. « C'était vraiment très bizarre », dit-il. Mais pour Afrikfoot, « il est trop tôt pour dire tout haut ce que les gens pensent tout bas. Il n'existe pour l'heure aucune preuve suffisante pour porter de telles accusation ». C'est pourquoi Bacary Cissé a déclaré : « On n'a aucune preuve qui justifie une suspicion d'empoisonnement ». « Affaire à suivre », conclut Afrikfoot. 

Every day, we pull real pricing from 30+ lenders to show what you actually qualify for — plus lock vs. float guidance and a clear breakdown of the Fed, CPI, Jobs, MBS, and the 10-Year Treasury.Transparent. Data-driven. No hype.

What if the most valuable currency in your career isn't money, but authentic relationships nobody can take away?In this urgent episode, guest host Sivana Brewer digs deep with John Rubino, COO and founder of JID Investments and a US naval aviator turned business leader. Together, they unravel how military discipline, open-book honesty, and relentless connection-building are the forgotten keys to thriving in today's high-stakes market.Discover the proven systems, mindset shifts, and emotional skills John uses to lead through market chaos, burnout, and uncertainty. If you're tired of surface-level business advice and want the real trade secrets to scaling impact and resilience, you need this now.Listen or risk missing out on the exclusive moves that successful second-in-commands use to win, when everyone else is underwater.Timestamped Highlights[00:00] – Transitioning from Navy pilot to COO: war stories behind real discipline[02:05] – How John's military roots shaped his leadership style and investor trust[04:40] – The wild pivot: launching a business before leaving active duty[07:07] – Top Gun moments, family legacies, and the dream of commanding multi-million dollar assets[10:53] – Secret systems for managing 18+ deals and 200+ investors without chaos[14:02] – Navigating COVID uncertainty—how top COOs adapt and overcome[17:02] – The hidden ROI of real relationships and why most companies are doing it wrong[29:44] – Masterminds and tribe thinking: the best advice John gives his own kids[34:02] – John's high-impact daily process for balancing work, team, and personal lifeAbout the GuestJohn Rubino is the COO, founder, and co-managing partner of JID Investments, where he's raised over $45M and delivered returns across dozens of real estate projects for 200+ investors. With more than 20 years as a U.S. naval aviator followed by a decade in private equity, John is renowned for his disciplined, relationship-first approach to investing and leadership. He also coaches real estate and financial professionals in strategic wealth-building at KW United Wealth.

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co 

If AI Agents have capabilities just like humans, should we treat them like humans? If something goes wrong in an agentic workflow, who takes the blame if they're all just nameless, faceless bots? Join us as we talk about it. Do AI Agents need Identities like humans? An Everyday AI Chat with Jordan Wilson and Okta's Eric KelleherNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Agents in Enterprise: Opportunities and RisksAgentic AI: Human vs. Agent ResponsibilitySecuring AI Agent Identities: Okta's ApproachEvolution of Identity Management for AI AgentsIdentity Governance and Auditability for AgentsAgent Impersonation and Cybersecurity ThreatsRogue AI Agent Behaviors and Case StudiesZero Trust Security: Agentic Age ChallengesOpen Standards: Cross App Access ProtocolBenefits of Identifying AI Agents Like HumansResponsible AI Adoption and Ethical ConcernsPractical Steps to Secure Agentic IdentityTimestamps:00:00 "AI Agents: Power and Pitfalls"05:38 "Automating Identity and Access Governance"06:49 Balancing Innovation and AI Security11:57 "Addressing Rogue AI Threats"17:17 "Securing Real AI Agents"19:56 "Balancing AI Innovation and Security"24:13 "Standards for Identifying Nonhuman Agents"27:24 "AI Agents: 24/7 Security"29:48 Securing and Managing Agent IdentitiesKeywords: AI agents, agentic AI, AI agent identity, securing AI agents, agentic identities, AI identity management, nonhuman identity, machine identity, multi agent orchestration, agent impersonation, agent governance, securing agents, compromised identity, cyber attacks, threat actors, state actors, privileged access management, identity governance, identity directory, auditability, credential vaulting, agent provisioning, agent deprovisioning, automation, zero trust, AI authorization, AI authentication, cross app access, model context protocol, identity security posture management, rogue agent behavior, agent discovery, business logic, anomaly detection, technology guardrails, responsible AI, ethical AI,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner 

What if your podcast became your most effective relationship-building tool? In this episode, I'm joined by Jeremy Weiss, who breaks down how nonprofits can use podcasting to connect with their Dream 200—donors, referral partners, and champions—by leading with generosity and creating real ROI. Episode Highlights 01:19 Jeremy's background and journey 05:41 The power of podcasting for relationships 11:30 Building relationships through giving 17:12 Asking better, open-ended questions 26:58 Active listening, follow-up, and human connection 35:31 Connecting and engaging meaningfully on LinkedIn Meet the Guest My guest for this episode is Dr. Jeremy Weisz   Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2008. The interviews include founders/CEO's of Pixar, P90X, Atari, Zappier, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on www.InspiredInsider.com, and he shares the interviews with over 225K social media followers and email subscribers.   He runs Rise25, where they help B2B businesses connect to their 'Dream 200' clients and referral partners, and get ROI, using a podcast. They eliminate 99% of the work and make sure you get ROI. Rise25 is an easy button for you to launch and run your podcast.   Podcasting has been one of the best things I've done both personally and professionally. It's been an amazing tool for connecting with referral partners, strategic partners, clients, and more. Podcasting is like a "Swiss Army knife" because it is business development, referral marketing, strategic partnerships, lead generation, SEO, content creation, personal & professional development, all in one Connect with Dr. Jeremy: www.Rise25.coAbout - Rise 25m/about/ Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!   Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

A new year can feel hopeful and heavy at the same time. In this episode of Healthy Mind, Healthy Life, host Sana (filling in for Avik) sits down with spiritual teacher and transformation guide Ashmita Arora to explore a bold question: is there one root cause behind most human suffering, and one solution that keeps getting missed? This conversation is for anyone feeling stuck in repeating patterns, burnout, relationship strain, or self-pressure. Ashmita breaks down how attachment fuels overwhelm, and how detachment (especially in perception) can create real freedom, clarity, and peace. About the Guest: Ashmita Arora is a spiritual teacher, transformation guide, entrepreneur, and author. She is the founder of an intuitive practice and creator of Portal to Self, a transformational journey focused on clarity, release, and integration. Key Takeaways: Identify the attachment driving your stress (perfection, success, approval, control). Practice detachment by changing how you perceive the situation, not just the situation itself. Use meditation consistently to reconnect with your body's signals of expansion vs contraction. Reframe “mistakes” by assigning new meaning and looking for the lesson. Ask before big choices: “Is this fear, guilt, or obligation?” How to Connect With the Guest: https://www.ashmitaarora.com/    If you're in immediate crisis, contact local emergency services or your regional suicide prevention helpline. Here are reliable, widely used crisis lines by region: United States  :   988 Suicide & Crisis Lifeline — call or text 988, or chat at 988lifeline.org (24/7). SAMHSA+1 Crisis Text Line — text HOME to 741741 (24/7). Crisis Text Line LGBTQ+ (The Trevor Project, youth) — call 1-866-488-7386 or text START to 678678 (24/7). The Trevor Project+1 Trans Lifeline — US (877) 565-8860 (hours vary; peer support). translifeline.org+1 Canada  :   9-8-8: Suicide Crisis Helpline — call or text 9-8-8 (24/7). 9-8-8: Suicide Crisis Helpline+1 Crisis Text Line (via Kids Help Phone) — text 686868 (24/7). Crisis Text Line Trans Lifeline — Canada (877) 330-6366 (hours vary). translifeline.org United Kingdom & Ireland:     Samaritans (UK & ROI) — call 116 123 (free, 24/7). Samaritans+1 Shout (UK) – Crisis Text Line affiliate — text SHOUT to 85258 (24/7). Shout 85258+1 50808 / “Text About It” (Ireland) — text HELLO/TALK to 50808 (24/7). Text About It+1 Australia  :   Lifeline — call 13 11 14 (24/7) or chat online. Lifeline New Zealand  :   1737 “Need to talk?” — call or text 1737 (24/7).   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.

Experiential marketing is evolving fast, and 2026 is shaping up to be one of the most intentional and human-centered years yet.In this episode of EventUp, Innovate Marketing Group CEO Amanda Ma and Director of Partnerships Sara Rosas unpack the State of Experiential 2026, sharing real-world insights from the brands, creators, and audiences redefining what live experiences can be.From sensory-first moments and creator-led events to AI-powered creativity, immersive environments, and ROI-driven strategies, this conversation breaks down what's actually working and where smart brands should double down next.You'll hear:How experiential marketing gained momentum in 2025 and what it revealed about the industryThe biggest experiential marketing trends defining 2026Why relevance, community, and measurable impact matter more than everReal brand examples from Pinterest and NetflixHow today's top experiences drive both emotional connection and real business resultsWhether you're a brand marketer, agency leader, or event pro, this episode delivers insights you can put to work right away.Download the full State of Experiential 2026 report to explore all 10 trends, deeper insights, and real-world examples.Schedule a call if you're ready to take your next event to the next level.

The Magic Mike Show guys preview 2026 Pegasus World Cup Day at Gulfstream Park on January 24 & give their FREE Late Pick 5 tickets!Tell us YOUR Pegasus World Cup picks in the Comments!https://www.youtube.com/watch?v=KdLgBEXDAlMSMASH the *Thumbs Up* ~ HIT *Subscribe* ~ RING the *Notification* bellThe Magic Mike Show with Curtis "Magic" Kalleward and Mike Somich is the ultimate horse racing show covering the best action around the country. Listen to these Racing Dudes discuss big cashes, bad beats, great rides, handicapping advice, and more.The Magic Mike Show live-streams each episode! Hit the "Subscribe" button and the notification bell to be alerted whenever a new show starts.Podcast (Audio Only)Find all episodes of The Magic Mike Show by visiting our podcast page, or on Apple Podcasts or Captivate.https://RacingDudes.com is the destination for all things horse racing and sports betting. With free winners, expert insider tips, podcasts, and videos, we provide only the best gambling content.Made by fans, for fans, come see why https://RacingDudes.com is the #1 most trusted sports betting website anywhere. Never make another wager without visiting the Racing Dudes first!https://www.youtube.com/watch?v=UkbP3NPsij0The Racing Dudes are the #1 online source for free and premium horse racing win picks, and now, their expert coverage includes sports betting picks. Our elite handicappers provide year-round sharp money plays across the MLB, the NFL, the NBA, the NHL, the NCAA, and more.Don't roll the dice by going anywhere else. Our sports betting experts cover everything from the World Cup, Super Bowl, and March Madness to the Stanley Cup and the Masters.Daily updates tracking all picks help keep our handicappers honest - every ROI and Win/Loss record is easy to follow. Anyone on a hot streak has an "On Fire!" marker on their profile so that you know who to tail.The only question is: Are you ready to dive in? Visit the BEST BETS page now!About www.RacingDudes.com Pegasus PicksThe destination site for all things horse racing and beyond in the world of sports betting.Whether it be free winners, expert insider picks, up-to-the-minute trackside weather reports, or multiple podcasts and livestream videos that provide only the best content for gamblers of all skill levels, never make another wager without visiting the Racing Dudes first!Made by fans, for fans, come see why Racingdudes.com is the #1 most trusted sports betting website anywhere!

Why do some recruiters post content every week and still struggle to book meetings? While others quietly turn short LinkedIn videos into real sales conversations that actually close. Mike Mello has lived both sides of that question. After 10 years in staffing, Mike had built what most recruiters would call a dream run. Over 1,300 placements. More than $100 million in revenue sold. Nearly 140 contractors are billed as enterprise salespeople. Then he walked away. Not because staffing stopped working. But because buyer behaviour had changed, and most recruiters were still relying on volume instead of context. In this episode, Mike shares how he used LinkedIn video alongside outbound automation to warm up prospects before sales conversations ever happened. The insight that changed everything was simple but powerful: senior decision-makers were watching his videos quietly, building familiarity and trust long before replying to an email or taking a call. Today, Mike is the founder of Simple Side AI, where he helps staffing agencies combine content and outbound in a way that creates better conversations, shorter sales cycles, and higher-quality meetings. This conversation goes well beyond tools. It's about how buyers actually decide, why pain-point content consistently beats ROI messaging, and why most meaningful meetings don't happen on email one or two. If you're posting content but not seeing it turn into a pipeline, this episode will help you know what's missing. In this episode, you'll learn: • Why visibility now matters more than outbound volume • How LinkedIn video builds context before the first conversation • Why senior buyers watch content without ever liking or commenting • The difference between pain-point content and ROI content • Why unscripted video outperforms polished AI content • How long do outbound sequences really need to run in staffing • Why Mike's best meetings happen around email six or seven • Why sales skill still matters more than any tool or platform Episode highlights [05:40] How Mike made 1,300 placements and sold $100M before launching Simple Side AI [09:05] The LinkedIn video that changed everything and grew one account to 50 contractors [10:36] Why fear of judgement stops recruiters from posting video [12:04] The analytics that proved LinkedIn video beats cold calling [13:56] Why your best clients watch your content but never engage publicly [19:02] Why content and outbound must work together [23:11] Pain-point content vs ROI content [26:42] Why imperfect video builds more trust [43:53] The observation–problem–solution–CTA email structure [52:19] Turning video viewers into warm sales calls [56:01] Why reactivating past accounts often beats cold outreach Guest Bio Mike Mello is the founder of Simple Side AI, helping staffing agencies turn LinkedIn content and outbound automation into real sales conversations. Before launching Simple Side AI in 2024, Mike spent 10 years in staffing sales, making over 1,300 placements and selling more than $100 million in revenue. As an enterprise salesperson, he built and managed a book of nearly 140 contractors and ranked as the number two salesperson at his company following the acquisition. Mike is based in New York City. Connect Mike Mello LinkedIn: Mike Mello - https://www.linkedin.com/in/mike-mello-7884b059/ Website: Simple Side AI - https://simplesideai.com/ Mark Whitby Get your free 30-minute strategy session: recruitmentcoach.com/strategy-session LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach

Today's guest is Nina Edwards, Vice President of Emerging Technology and Innovation at Prudential Insurance. With decades of experience driving strategy, innovation, and AI-enabled growth at leading financial and consulting firms, Nina brings deep expertise in applied intelligence and emerging technology. Nina joins Emerj Editorial Director Matthew DeMello to discuss how enterprises can adopt AI safely and effectively, balancing innovation with compliance while mitigating data and copyright risks. She also shares practical takeaways, including implementing instrumented sandboxes, structured licensing, and governance frameworks that boost experimentation confidence, reduce risk, and deliver measurable ROI across business workflows. This episode is sponsored by CCC. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Join an exclusive circle of executive leaders shaping the future of AI. Apply to be a guest on the 'AI in Business' podcast at emerj.com/expert2 – share your insights with peers, cement your reputation as a forward-thinking innovator, and have your expertise highlighted to a curated audience of decision-makers.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Wait.... AI can do THAT now?