Podcasts about ROI

Why 87 Million Americans Are Ditching Traditional Employment (And How You Can Too) Summary Discover why millions of Americans are quitting their traditional 9-to-5 jobs and transitioning into lucrative side hustles in 2026. In this episode, Tracy Brinkmann dives into the top 8 side hustles open to digital entrepreneurs and online entrepreneurs, highlighting opportunities to make money online with six-figure income potentials. From AI automation services and experience-based consulting to digital products for beginners and specialized tutoring, learn proven marketing strategies and tips for entrepreneurs to build passive income and replace your day job. Tracy breaks down startup costs, realistic earnings, and practical email marketing tips to help you grow your email list and boost sales. Whether you're looking for side hustles for busy parents or innovative digital marketing tactics, this episode equips you with actionable advice and digital product ideas. Subscribe to the AI Escape Plan Newsletter for weekly insights and start your journey toward online entrepreneurship and financial freedom today. Key Timestamps 00:00 Opening  - The 2 AM bank account reality check 00:45 Episode Overview 01:50 The Foundation Shift 02:45 Carter Osborne Case Study 04:05 Side Hustle #1: AI Automation Services - $200/hour with zero coding experience 05:15 Side Hustle #2: Experience-Based Consulting - Package your expertise 06:00 Side Hustle #3: Digital Products - Create once sell forever 07:25 Side Hustle #4: Specialized Tutoring - Steven Menking's $1,000/hour strategy 08:20 Side Hustle #5: User-Generated Content - Kelly Rocklein's 6-figure UGC business 09:05 Side Hustle #6: Skilled Trades - AI-proof income up to $300/hour 10:35 Side Hustle #7: Content Creation & Podcasting - Anonymous income with AI tools 11:15 Side Hustle #8: Remote Healthcare Support - 70% growth opportunity 12:25 The Reality Check - Why most side hustles fail and what 2026 changes 13:30 The Bigger Picture - Death of industrial employment model 15:05 Whiskered Wisdom - Your specific action step for this week Key Insights & Strategies Shared The Economic Reality 95% of workers say income hasn't kept up with cost of living Global gig economy hit $674 billion in 2026 87 million Americans will be freelancing by 2027 (nearly half the workforce) One in four adults already runs a side business The Carter Osborne Blueprint Started tutoring as side hustle in 2017 Quit PR director job by 2024 to earn $220K working 10 hours/week Most income from digital products, not direct tutoring $37 Google Doc made $800 in first week The 8 High-Earning Opportunities 1. AI Automation Services $60-200/hour rates on Upwork/Fiverr Projects range $2,000-15,000 Startup cost: $117/month (ChatGPT Plus + HighLevel) Example: Austin wellness studio paid $400/month for 10-minute ChatGPT bot 2. Experience-Based Consulting $75-150/hour for specialized knowledge Focus on specificity (customer retention specialist vs. business consultant) Mid-to-late career professionals excel with battle-tested solutions 3. Digital Products 90% profit margins after fees E-learning market racing toward $370 billion by 2026 Earnings: $1,000-50,000 monthly depending on niche Sell transformation, not just information 4. Specialized Tutoring Market hit $10.4 billion in 2024, growing 14.5% annually Steven Menking: up to $1,000/hour private tutoring Platforms: iTalki ($30-60/hour), Preply, Wyzant Focus on specialization, not competing on price 5. User-Generated Content Kelly Rocklein: six-figure business while keeping corporate job $200-500 per video through Billo, Insense, #paid Social media management: $50/hour once ROI proven No massive following required 6. Skilled Trades AI-proof income streams Marisa Risden: $4,500/month via TaskRabbit/Thumbtack Independent contractors: up to $300/hour specialized work Recession-resistant demand 7. Content Creation & Podcasting Ginni Saraswati-Cook: $50K monthly, doubled yearly 2026 twist: Anonymous channels using AI tools ElevenLabs (voice), Runway (editing), ChatGPT (scripts) Top podcasters: $30K-100K through multiple streams 8. Remote Healthcare Support 70% year-over-year growth Medical coders: nearly $40/hour average Lower barrier to entry than expected Certification requires organization skills, not medical degree Resources Mentioned AI Automation Platforms ChatGPT Plus ($20/month) HighLevel ($97/month) Zapier (workflow automation) Make.com (no-code automation) Upwork & Fiverr (freelance marketplaces) Digital Product Platforms Teachable (course creation) Thinkific (online courses) Etsy (template marketplace) Shopify (e-commerce store) Gumroad (digital downloads) Tutoring Platforms iTalki (language learning) Preply (conversational practice) Wyzant (academic subjects) UGC & Social Media Billo (UGC platform) Insense (brand collaborations) #paid (influencer marketing) Skilled Trades TaskRabbit (home services) Thumbtack (local services) Content Creation Tools ElevenLabs (AI voice generation) Runway (video editing) ChatGPT (script writing) Action Steps to Take This Week's Specific Action Pick ONE of the eight side hustles and spend 30 minutes researching the first step: AI Automation: Sign up for ChatGPT Plus Consulting: Write down 3 specific problems you've solved in your current job Digital Products: Identify one thing you know that others struggle with Tutoring: Research rates in your expertise area on iTalki or Wyzant UGC: Create sample content and research brand collaboration platforms Skilled Trades: List your practical skills and research local demand Content Creation: Experiment with AI tools for anonymous content Healthcare Support: Research certification requirements in your area Financial Preparation Research quarterly estimated tax requirements for 1099 income Consider forming an LLC if scaling toward full-time Don't let tax considerations stop you from starting Mindset Shifts Required Security comes from diversification, not dependence Focus on solving real problems, not chasing trends Start with proof of concept before major investments Call To Action Ready to stop trading hours for dollars and start building income streams that work around your family schedule? Subscribe to the AI Escape Plan Newsletter - specifically designed for parents ready to break free from the 9-to-5 grind. Each issue delivers practical, AI-powered strategies to start, grow, and streamline side hustles, all designed to protect your family time while boosting your income. Your roadmap to more money, more freedom, and more of what truly matters. Visit: DarkHorseInsider.com   Key Quotes "The side hustle economy isn't a backup plan anymore - it's become the foundation of American work." "People pay for solutions to their problems, and you don't need thousands of subscribers to make money." "There are no prerequisites to starting a successful side hustle." "The side hustle economy is no longer coming. It's here. And it's waiting for you to claim your piece of it."

Email marketing might be the most boring topic in the music industry… and also the most profitable. PRESENTED BY LANDR - get.landr.com/otherrecordlabels In this episode, Scott breaks down why email lists remain the most powerful marketing tool for record labels and indie artists — even in a world obsessed with TikTok, reels, and algorithms. While platforms come and go, email has quietly remained the most reliable way to reach fans, sell records, and stay top of mind. Scott explains why email consistently outperforms social media in ROI and conversions, and walks through the five simple steps any label can use to start building an email list today. If you run a record label or release music as an independent artist, this might be the most important marketing strategy you're overlooking. Step 1. Gather Any Email Address You Have Step 2. Get New Emails Step 3. Get an Email Tool Step 4. Create an Email Schedule Step 5. Stay Consistent And Grow Slow   ***Get FREE Email Marketing Resources at http://otherrecordlabels.com/emailmarketing  

Send a textImagine a teammate who never sleeps, never burns out, and never forgets a playbook. That's the promise of modern AI agents, and we brought on Daniel Hindi, founder and CEO of Noem.ai, to unpack how teams move beyond clunky chatbots and into human-like, action-taking systems that actually sell, support, and scale.We start with the pain: SDR and CS turnover, endless retraining, and leaders dragged into low-leverage work. Daniel explains how agents flip the script—acting like a concierge that understands intent, personalizes paths, and executes tasks. Not just “here's a link,” but real actions: adding a lead to your CRM, sending a password reset, booking a call, or escalating a VIP with crisp context. The result is a smoother customer journey, faster resolutions, and humans freed up for deep work—discovery, expansion, and relationships.From there, we get tactical. Daniel breaks down the difference between chatbots and agents (autonomy and tooling), why build-vs-buy matters when AI changes weekly, and where ROI shows up first: conversion lifts from existing traffic, multilingual reach, and instant responses across web, SMS, WhatsApp, and social. We cover the hidden metric most teams miss—executive time—and how weekly sentiment and “state of the union” reports turn raw conversations into clear moves. Plus, a candid look at rollout failure modes, eliminating ambiguity in your briefs, and using training gaps to permanently strengthen SOPs.Getting started is fast: ingest your site, set clear goals and guardrails, integrate with your stack, and let the agent cook. Pricing scales with usage, not hype, so you can test without breaking the bank and expand as results compound. If you're ready to replace IVR-style friction with hospitality at scale—and give your team the headspace to grow—this conversation is your roadmap.If this episode hits a nerve, share it with a founder or operator who's stuck in the weeds, subscribe for more brand-building plays, and leave a review with the one task you'd offload to an AI agent first.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

Are you tired of the "dark side" of real estate—dealing with toilets, tenants, and trash? In this episode, Scott Carson, "The Note Guy," pulls back the curtain on a real-world case study in Texarkana to show you how to become the bank, not the landlord. We dive deep into a performing note deal on a $65,000 property that delivers a staggering 16% return—or even an infinite return if you know how to structure the arbitrage. Whether you are looking to invest a small amount of your own capital or want to learn how to raise private money using Self-Directed IRAs, this episode provides the blueprint for building a cash flow machine without the headaches of traditional property management.What You'll Learn in This EpisodeThe Texarkana Case Study: A breakdown of a 3-bedroom, 2-bath asset sold on owner-finance terms with a 13% interest rate.The Math of a 16% ROI: How buying a performing note at 80% of the Unpaid Principal Balance (UPB) creates immediate equity and high-yield cash flow.The "Infinite Return" Strategy: How to use private money at 8–10% to fund 85% of a deal while you keep the difference in interest and a "cha-ching" on the front end.The Three "Cha-Chings": Identifying profit centers on the front end (origination/funding difference), the middle (monthly cash flow), and the back end (payoff/refinance).The 6-Figure Blueprint: Why you only need approximately 20 "small" deals to generate over $100,000 in annual income.SDIRA Secrets: How to find the 6 to 9 private investors you need to raise $1,000,000 for your note portfolio.Foreclosure as a Safety Net: Understanding why Texas is a "friendly" state for note holders, allowing for a 90-day foreclosure process if a borrower stops paying.Asset Appreciation: How a $65,000 property can grow to $100,000 over 10 years, increasing your security and potential REO profit.11 Exit Strategies: From "The Flip" to "The Flow," learn the various ways to monetize both performing and non-performing notes.Market Insights for 2026: Why note buying is the smartest strategy in a landscape where traditional REOs and wholesale deals no longer make sense.Stop flipping burgers and start flipping notes. Real estate investing in 2026 is about being a "Lienlord" and leveraging the power of the bank. If you're ready to master the fundamentals and start your journey toward a 6-figure side hustle, don't miss our upcoming 3-day Virtual Note Buying Workshop. We offer a 100% money-back guarantee because we know this proven plan has helped thousands of investors succeed. Visit NoteBuyingForDummies.com to grab your seat at 50% off and start building your cash flow machine today! Watch the Original Video HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our email list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

On today's podcast, we're joined again by James Hwang, co-founder of Stellar Housing Solutions in New Jersey, where he and his partners operate 20+ midterm rentals through a mix of ownership, co-hosting, and arbitrage. James breaks down how he's expanded his reach far beyond his own units by building a local MTR network—a WhatsApp group of New Jersey operators who share leads, referrals, and vendors. That collaboration acts like a “third OTA,” keeping units booked even in slow seasons and opening doors to new co-hosting and arbitrage deals. We dig into arbitrage in today's market—where it still works, where it doesn't, and how James structures profitable deals. He targets solid but slightly less “premium” areas near hot markets, negotiates creatively around rent vs. deposits, and positions himself as the stress-free solution for landlords. James also walks us through his landlord conversation playbook: speaking as a fellow owner, addressing pain points like non-payment and property damage, and demonstrating how midterm rentals can mean early, automated rent and better-maintained units. That credibility often leads to repeat opportunities and more doors. If you're looking to scale midterm rentals, tap into community instead of competing, or revive arbitrage with smart analysis and systems, this episode with James is a masterclass in doing MTRs the right way.     Resources: Simplify how you manage your rentals with TurboTenant Get in touch with Envy Investment Group Connect with James on Instagram Get the deets on Stellar Housing Solutions Find out more about MTR Office Hours Listen to Episode 193 Make sure your name is on the list to secure your spot in The WIIRE Community  Leave us a review on Apple Podcasts Leave us a review on Spotify Join our private Facebook Community Connect with us on Instagram

If you're implementing AI and want to realize that promised ROI, let's see if Octalysis fits → professorgame.com/chat Breaking down why most AI projects fail despite being technically flawless. The problem isn't the code; it's the lack of behavioral design. By applying the Octalysis Framework, we see how to move away from "Black Hat" implementations that trigger resistance and identity threats. Instead, we shares how to design AI as an individual contributor's superpower. It is a deep dive into balancing short-term Black Hat-driven data bumps with long-term White Hat engagement to ensure your team feels like masters of their craft rather than data entry clerks for an algorithm. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.   Links to episode mentions: Let's implement AI successfully leveraging Octalysis Behavioral Design professorgame.com/chat How gamifying AI shapes customer motivation, engagement, and purchase behavior Harmonizing human-AI synergy: behavioral science in AI-integrated design Digital tracking, gamification, social media, and AI: How technology influences motivation AI-Driven Gamification Approaches: Enhancing Engagement Through Intelligent  Systems Some of The Octalysis Group's resources: Why Your Sales Leaderboard is Killing Performance (And What AI-Driven Motivation Actually Looks Like) How AI Loyalty Programs are Rewriting Loyalty Why Corporate Learning Platforms Fail (AI Corporate Learning) AI-Powered Behavioral Design for Customer Loyalty The Fintech Engagement Crisis: Why AI Without Behavioral Design Creates Apps Nobody Uses AI Powered FMCG Loyalty: Escaping the Points Trap with Behavioral Design   Lets's do stuff together! Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question

Artificial Intelligence is transforming sales faster than any technology shift we've seen before. In this episode of Make It Happen Mondays, John Barrows sits down with Peter Grant, CRO of You.com and a four-time unicorn operator who helped scale companies like Salesforce and Siebel.Peter shares his journey from the British military to enterprise software leadership, and how that experience shaped his approach to leadership, hiring, and sales discipline. The conversation dives deep into how AI is changing enterprise sales, go-to-market strategies, and the future of work.They explore why AI literacy is becoming a mandatory skill, how sales organizations are evolving, and why the gap between top performers and average sellers is about to grow dramatically.If you work in sales, leadership, or technology, this episode will challenge the way you think about productivity, hiring, and the role of AI in modern business.What You'll Learn in This Episode• How Peter Grant went from the military to leading revenue at multiple unicorn companies• Why AI is the biggest disruption to sales since the internet• The evolving role of sales professionals in an AI-driven world• Why top performers are becoming even more effective with AI tools• The risks of relying too heavily on AI without critical thinking• How enterprise companies are adopting AI and measuring ROI• The importance of AI literacy for professionals in every industry• Why the future of work will reward curiosity, adaptability, and continuous learningAbout the GuestPeter Grant is the Chief Revenue Officer at You.com, an AI platform helping enterprises deploy generative AI solutions with measurable ROI. He has helped scale several high growth technology companies, including Salesforce and Siebel, and is known for building high-performing revenue teams in emerging technology markets. MIHM Peter GrantKey TakeawaysAI is accelerating the performance gap.Top performers who embrace AI will become dramatically more productive, while those who rely on outdated processes risk falling behind.AI literacy is becoming essential.Understanding how to effectively use AI tools will soon be a core skill across nearly every profession.Sales roles are evolving.The traditional sales process is changing as buyers gain access to more information and automation tools.Curiosity and adaptability matter more than ever.Professionals who continuously learn and experiment with AI will have a significant advantage.Resources MentionedYou.com – https://you.com/businessJohn Barrows Training – https://jbarrows.com

Customer service leaders face rising pressure to resolve more interactions faster, while maintaining high-quality experiences — and many legacy systems and processes can't keep up. In this episode, Craig Walker, CEO of Dialpad, joins Daniel Faggella, Emerj CEO and Head of Research, to break down how AI can augment human agents to handle routine requests like order status and password resets, freeing teams to focus on complex issues. He shares actionable strategies for enterprise leaders, from cleaning knowledge bases and analyzing ticket patterns to running controlled pilots and scaling AI agents across the organization. Craig also explains how AI can coach agents in real time and surface insights for managers, creating a continuously improving support system that drives measurable ROI. This episode is sponsored by Dialpad. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1 Want to share your AI adoption story with executive peers? Click emerj.com/expert for more information and to be a potential future guest on the 'AI in Business' podcast!

When you sell with integrity, the marketplace notices. Join Mark Hunter as he explores the real ROI of integrity-first selling and why it matters at every level of the sales process. Discover how selling with integrity can transform your relationships, reduce stress, and elevate productivity for both individuals and teams.  Mark breaks down the unique benefits for salespeople, managers, and companies, showing how integrity fuels business growth and reputation. Get a glimpse into actionable ways to attract better customers, boost team morale, and increase profitability. 

Modern enterprise leaders face a critical strategic challenge in balancing seamless digital onboarding with the increasing threat of sophisticated, AI-driven fraud. In this episode, Mary Ann Miller, VP of Client Experience and Fraud Advisor at Prove, unpacks why a robust "welcome mat" strategy centered on high-assurance identity verification enables the safe scaling of high-value services and drives institutional ROI. The conversation examines the implementation of endpoint bot protection to counter agentic AI attacks, the transition to intelligent data pre-fill to reduce abandonment, and the role of tokenized identity in creating a persistent, frictionless customer experience. Want to share your AI adoption story with executive peers? Click emerj.com/e2 for more information and to be a potential future guest on Emerj's flagship 'AI in Business' podcast.

In this episode, Steve Fretzin and Leah Miller discuss: Run your law firm like a business, not a hobby Use accurate financials to avoid hidden risks and overpayment Track key metrics and benchmarks for people, operations, and marketing Leverage metrics to make strategic growth decisions   Key Takeaways: Long-term growth requires regular attention to financials. Cash in the bank is not a strategy; data should guide hiring, marketing, and operational decisions. Bad bookkeeping masks problems and can cost in taxes. Early investment in a bookkeeper or financial team yields high ROI and clarity. Monitor payroll, operating costs, and marketing spend as percentages of revenue. Focus on trends over time and adapt to what works for your firm. Financial data informs hiring, marketing, and process improvements. Treat new hires as investments, plan for cash gaps, and track time spent on business development for accountability.   "If you're not paying attention to the dollars and you're not operational decisions based on the finances, you are not going to have that long-term, sustained growth that you're looking for as a lawyer in a firm." —  Leah Miller   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Leah Miller: Leah N. Miller, MBA, is the founder and CEO of Firmly Profits, a firm providing fractional CFO and bookkeeping services to law firms across the United States. Starting her career as a paralegal, Leah rose to become a firm administrator and CFO at a personal injury law firm in Fort Myers, Florida, where she recognized the need for law firm owners to gain confidence in their finances. Passionate about helping attorneys achieve financial clarity and sustainable growth, she now leads a team dedicated to offering expert financial guidance, process improvement, and strategic planning for firms of all sizes. Outside of work, Leah teaches paralegal courses and enjoys spending time with her husband and three daughters in sunny Southwest Florida.   Connect with Leah Miller:   Website: https://firmlyprofits.com/ YouTube: https://www.youtube.com/@LNMFinancialServices/videos LinkedIn: https://www.linkedin.com/company/firmlyprofits/ Facebook: https://www.facebook.com/people/LNM-Financial-Services/100091343407958/ Instagram: https://www.instagram.com/leah_lnm_financial/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Host: Annik Sobing Guests: Jennifer Varney (Volvo Group), Penny Chen (PAX) Recorded at: ICPA Conference, San Antonio, TX Published: March 2026 Length: ~25 minutes Presented by: Global Training Center AI Meets Trade Compliance: From Auto Supply Chains to AI Live from ICPA San Antonio, Annik sits down with Jennifer from Volvo Group and Penny from PAX for an all‑women, International Women's Day‑timed conversation about how AI is actually being used in trade compliance today—far beyond the buzzwords. They explore the reality of AI inside a massively complex automotive supply chain, how duty drawback is being reimagined with AI, and what trade teams should think about before buying or building any tools.​ What You'll Learn in This Episode Session highlights from ICPA Jennifer: Practical implementation of AI to support customs clearance at the enterprise level—how one company uses AI to survive an “ever‑changing and incredibly volatile” trade landscape. Penny: A “beginner‑friendly” intro to general AI tools, how large language models work, and how trade compliance leaders can evaluate AI quality and fit.​ The automotive reality: 1,000+ policy changes and thousands of parts In just the last year, there have been 1,000+ trade policy changes worldwide, affecting about 5 trillion dollars in spend. Most of the real impact comes from trade barrier changes, not facilitation measures. A single vehicle can have 2,000–3,000 parts sourced from thousands of suppliers globally, some in‑house, some external. New demands around Section 232 (steel/aluminum/copper), forced labor, EUDR, connected vehicle rules, dual‑use, etc. mean OEMs must know their supply base down to raw material origin and processing, sometimes 5–6 tiers deep.​ Why human-only workflows can't keep up Many tier‑1 suppliers don't even have the data OEMs now must report, or consider it proprietary. Trade teams are drowning in documentation, entry creation, and ever‑changing regulatory demands—falling behind risks blocked shipments and massive cost. Jennifer's view: AI is less about replacing people and more about augmenting limited resources before they're “buried under all of the legislative changes.”​ Where AI fits in (and where it doesn't) Example use case: consolidating multiple documents (PO, invoice, BL, shipping manifest) to build a single 7501—AI reads different formats, extracts the right fields, and populates data so humans review instead of retyping. Penny's rule of thumb: if it's a task you'd happily delegate to an intern, it's a candidate for automation or semi‑automation. AI frees people to focus on high‑value work: audits, wider coverage (5% → 99%), forecasting regulatory changes, and adjusting systems/processes for what's coming next.​ Starting your AI journey: practical adoption path Step 1: Use free or existing tools (e.g., Microsoft Copilot) for summaries, data cleaning, and simple tasks. Step 2: When needs get more complex, consider specialized AI tools (like PAX's AI‑powered duty drawback service), but pair them with solid ROI analysis: cost vs. time savings vs. recovered dollars. Step 3: For large enterprises, begin with defining pain points and a data strategy: Where do you spend the most time? Which activity is eating 90% of your bandwidth? What data will go into AI, and what exactly do you want back out?​ Overcoming fear and building buy‑in Penny's take: curiosity is your best ally—if you don't know how to use AI, start by asking AI how to use AI. Jennifer's advice: Engage stakeholders early; give them a voice in how the tool is designed and used. Set realistic expectations—even with aggressive automation, maybe only ~30% of workload can be automated today. Focus human effort on strategy and change management, not repetitive admin.​ Choosing the “right” AI for your team Not every company needs every AI—e.g., if you classify one item a month, a classification platform may not be worth it. For trade leaders, tool selection should be guided by: Where you lose the most time or money. Data type mix (text + structured data). Compliance/guardrail needs and vendor transparency about models and controls. Conferences like ICPA are key: they surface real use cases, connect trade and tech experts, and help teams refine what they actually need.​ International Women's Day Spotlight This episode also celebrates International Women's Day and highlights women leading in trade, tech, and compliance—from OEMs to AI startups. Annik closes with a shoutout to all women in trade who are building, leading, and pushing the industry forward.​ Credits Host: Annik Sobing Guests: Jennifer (Volvo Group), Penny (PAX) Recorded at: ICPA Conference, San Antonio, TX   Listen & Subscribe Simply Trade main page: https://simplytrade.podbean.com​ Apple Podcasts: https://podcasts.apple.com/us/podcast/simply-trade/id1640329690​ Spotify: https://open.spotify.com/show/09m199JO6fuNumbcrHTkGq​ Amazon Music: https://music.amazon.com/podcasts/8de7d7fa-38e0-41b2-bad3-b8a3c5dc4cda/simply-trade​ Connect with Simply Trade Podcast page: https://www.globaltrainingcenter.com/simply-trade-podcast​ LinkedIn: https://www.linkedin.com/showcase/simply-trade-podcast​ YouTube: https://www.youtube.com/@SimplyTradePod​ Join the Trade Geeks Community Trade Geeks (by Global Training Center): https://globaltrainingcenter.com/trade-geeks/  

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and special guest Leo Judkins, Founder of iGaming Leader Mastermind, as the trio discuss the hidden pressures of leadership in the iGaming industry and why even the most senior executives need support networks.Tune in to today's episode to find out:• Why leadership in iGaming can become increasingly isolating as you move up the ranks• The unique pressure of balancing commercial targets with strict regulatory compliance• How burnout, stress and imposter syndrome impact decision-making at the top• Why peer-led mastermind groups can help leaders find reassurance and clarity• Why embracing mistakes and vulnerability is essential for long-term growth and high performanceHost: Charlie HornerGuests: Martyn Elliott & Leo Judkins Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Description Stop experimenting with AI and start driving ROI. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this keynote from the Ultimate Partners Winter Retreat, Nina Harding breaks down the massive shift happening in the AI landscape as customers move away from experimental pilots and demand concrete ROI and business outcomes. She emphasizes that the era of selling products and time-and-materials approaches is over, replaced by outcome-based, verticalized selling where vendors and partners share accountability. Through real-world examples in healthcare and retail, Harding outlines how partners can leverage Copilot Studio, Agent 365, and Microsoft’s incentive programs to build specific superpowers, differentiate themselves, and ultimately lead the AI mission alongside Microsoft. Key Takeaways Customers are no longer interested in AI experimentation and now expect immediate, concrete return on investment. Selling products is dead; the modern approach requires a consultative, signal-based strategy focused entirely on business outcomes. The traditional time-and-materials billing model is disappearing as clients demand shared accountability for project success. Rapid proliferation of AI agents has made security and governance top priorities for enterprise customers. Success in the Microsoft ecosystem now requires partners to highly verticalize their value propositions by industry. Defining and clearly articulating your unique “superpower” or niche is essential to stand out to the Microsoft field sales organization. https://www.youtube.com/watch?v=HJJ4Zcf4tZc&t=1920s If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Nina Harding, Microsoft AI, artificial intelligence ROI, AI agents, Agent 365, Copilot Studio, outcome-based selling, verticalization, healthcare AI, retail AI, Cognizant, Davos 2026, AI governance, AI security, technology transformation, Ultimate Partner Live, enterprise AI adoption, digital transformation, system integrators, AI pilots Transcript [00:00:00] Nina Harding: More importantly, we want to serve more and more people faster, and AI is coming in and having a very practical approach in healthcare alone. [00:00:14] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out [00:00:19] Vince Menzione: crowd. Come join me now for a compelling discussion on the impacts of the tectonic shifts we’re all seeing. [00:00:27] Vince Menzione: I feel incredibly fortunate, uh, to have this, this, this friend Nina who came into the studio here for the first time, actually earlier, well last year, geez, earlier this year. [00:00:38] Vince Menzione: It was last year, right after my accident I think. And, uh, we gotta spend some time together. And she was so good to, uh, make her time available and her team’s time available to come down here to be with us today. Ne I’m so thrilled to have you. I am going to turn over the stage to you. Uh, you’ve got some incredible learnings. [00:00:57] Vince Menzione: I know you’ve been on the AI tour with Microsoft. Yeah. And you’ve got some great learnings you’re gonna share about what’s happening. Absolutely. So it’s so great to have you. [00:01:05] Vince Menzione: It’s nice to see you. [00:01:06] Nina Harding: Nice to see you. [00:01:07] Nina Harding: Thank you. Well, thanks everyone. It’s great to see so many familiar faces and then some new faces as well. [00:01:15] Nina Harding: Um, because we’re in a little bit more of an intimate environment, I thought I would approach this a little bit differently. Give you some better insights into what we’re actually hearing at Microsoft with our customers, some of the things that are actually moving the needle that we’re seeing some of our partners do. [00:01:34] Nina Harding: So really to share some of the best practices out there, and hopefully you’ll leave with some more insight or tips and tricks, um, is really what I would love to do because our job. Collectively is really this transformation and to take a advantage of it out there in the market right now. [00:01:57] Nina Harding: Let’s see [00:01:57] Nina Harding: here. [00:01:59] Nina Harding: I can move slides. Well, this one isn’t moving. Any slides? [00:02:07] Nina Harding: No. Okay, great. So, um, some of you might. Uh, know that I’m a Floridian now, right? So I just live right up, up the way in Palm Beach. Um, so not too far, but I still wouldn’t miss this opportunity to be with all of you. Um, there is an energy that I think that we’re all feeling right now, and, uh, it’s, it’s palpable. [00:02:32] Nina Harding: We’re finding right now that our customers are really going from this landscape of experimenting with ai. Really to looking at the outcomes and having expectations around the momentum that they’re seeing. Right. That’s a big shift, right? We, and things are going pretty quickly, so I look at things almost quarterly now on what is that core message and what are, what is the difference in the tone from our customers of what they’re expecting? [00:03:06] Nina Harding: What we’re gonna talk a little bit about today is how all of you, our partners, are such a critical part of that journey. Actually, sometimes the most important part. You’re on the front lines with the customers. You’re the ones having those conversations. You’re the ones that are in there arm to arm with their teams, listening to what they’re experiencing, their challenges that they’re facing, and they’re really wanting now to go from this world of, Hey, we have lots of different pilots. [00:03:41] Nina Harding: Right? A lot of us know that right into, oh my gosh, it’s not about pilots anymore. They really want that ROI story. They want those outcomes and it’s looking very different for all of us. The way that we sell, the way that we go into our engagements, the way that we even price things, the way that we, meaning Microsoft partner and customer are locking arms is fundamentally very different. [00:04:15] Nina Harding: We have to go in collectively. We have to also be responsible for the outcomes and deliver on those. ROI is that headline that we’re all after. Right. It is the most important part of the puzzle right now because there isn’t a single boardroom that isn’t talking about AI and you guys are all experiencing it. [00:04:39] Nina Harding: It’s easier than ever to go in and have the conversation. The hardest part is how do we quickly get to an ROI study, so you or ROI case so that we can continue to build on that. And when you’re looking at this every. Customer is providing signals out there to help you grow that penetration into the account. [00:05:04] Nina Harding: And I’m gonna share some of the signals that I think that are really meaningful. But that’s the most important thing is we’re no longer, and I know you guys all know this, we’re no longer selling product at all anymore. We’re selling those outcomes. And I can tell you at Microsoft, we’re spending a tremendous amount of time retraining all of our sales reps. [00:05:25] Nina Harding: Really to be focused on how do you listen and do that consultative signal based sale. How do you actually go in and start selling, not selling, but I mean it is selling, but listening to the journey that they want to go through. What are the challenges that they’re facing and what’s the transformation that we’re able to kind of go and be a part of together with our partners? [00:05:54] Nina Harding: Notice it’s not about product. Product is just the tools in your tool chest to create those outcomes. So that’s gonna be really important as we go through this journey. [00:06:09] Nina Harding: Uh, so I saw the, the title of the session, uh, mentioned Davos and Davos was an interesting time. Uh, Microsoft has a very, actually, a very big presence at Davos and, uh, we had over 300 customer meetings there, uh, where we were meeting with some of the top companies around the globe. And it was very much affirmed that. [00:06:34] Nina Harding: Uh, the, the concept of AI we’re past, like curiosity stage, right? We’re way past that and we’re even past that. The art of the possible discussion, right? Uh, what the, the customers are almost at the point is, is come in and tell me, tell me what to do. Show me how to do it. It’s a very different position than, Hey, we’re presenting you with all these different possibilities. [00:07:08] Nina Harding: They’re They’re tired. They’re tired of all the possibilities. They wanna get to the brass tacks of how are you gonna change my customer service department? How are you gonna make it easier for my hr? How am I going to derive growth? What are some of the other things that you guys are experiencing out there? [00:07:23] Nina Harding: Like what are some of those other ROI drivers that people are asking, where am I gonna find the money? What for? For doing the project or out of the project? Other people? I Okay. To do the project. Okay. Resourcing. Okay. So what we’re seeing here is that, uh, the conversation is very much now focused on, okay, I need sec, I need security. [00:07:50] Nina Harding: That has been louder than ever before. So, Vince, the one thing I would say about that slide where you had those five different pillars, I’d put security on the bottom. Understanding your data, your data platform on the bottom, those are consistent across all those pillars. And then you can kind of hit at them. [00:08:10] Nina Harding: But, uh, there’s a lot of energy, there’s a lot of excitement, but it’s rooted in what are you materially going to do to change my business, and is your skin in the game to help me do it and I’ll pay you for that outcome? The concept of this time and materials approach gone. Gone. Even at Microsoft, we’re adjusting to the fact that the customers aren’t like, oh. [00:08:35] Nina Harding: Just hand it over to a system integrator and they’ll deliver on it. They’re like, oh no, we want you accountable too. You’re accountable for the outcomes as well, which is, oh gosh, okay. How do we do that in a partnery model that makes sense where we’re not tripping over each other, but we’re going in stronger together. [00:08:54] Nina Harding: We have one message together and we’re really focused on driving that. They’re also really concerned around the governance of all these agents, right? I see a lot of heads shaking on this. I mean, there’s a lot of proliferation right now. There’s a lot of excitement. I mean, I don’t know in your companies, but people are building agents faster and quicker, uh, than ever before, and some of them are really, really cool and they’re making huge point savings of times. [00:09:22] Nina Harding: Everything from. You know, some of you guys have probably heard me talk about everything from, uh, working on performance reviews to what are all of the incentives that we have for partners and making that easy to understand to, uh, to helping me understand patterns in our financials and what partners are really performing and growing. [00:09:45] Nina Harding: All of these agents are just popping up everywhere, but that creates a real governance issue and a real security issue for a lot of companies as well. So you take all of this and you hear this momentum and I think, uh, that together we’re really well poised. I think Microsoft is in a unique position together with you. [00:10:07] Nina Harding: On this frame, we have Agent 365, which helps you manage all these different agents, right? So that’s an exciting. How many of you’re familiar with agents? 365. Great. And I promise I’m not a product person. I’m not gonna do a lot of pitches, so don’t worry about that, um, at all. But, uh, we also have copilot studio and foundry, and so we have this whole, uh, set of capability, but that capability only comes to life if we’re able to connect with the customer, build the outcome, and making sure that the CEOs see all of us as their partners on that strategy and journey. [00:10:47] Nina Harding: So what does that look like? So I talked a little bit about signals, and signals, is that ability to listen to the, to the customers, what’s really, really me, uh, meaningful and frontier firms are doing this on a consistent basis all the time. Listening to the specific needs use cases, et cetera. So we at Microsoft have been trying to not only share all these different use cases that we have exposure to, but in addition. [00:11:17] Nina Harding: We turned on functionality, and I’ll talk about that in a little bit so that we can also share amongst each other as a community and understand those use cases. Uh, what’s really important is that, um, we’re moving from this world of all these like little one-off projects to a strategy and a platform that everyone wants to move to, but it’s all also getting powered by agents. [00:11:42] Nina Harding: That’s, that’s where we are today. So. [00:11:49] Nina Harding: Having a little trouble. I’m not gonna go through this too. Everyone’s familiar with this in, in here, the Frontier overview. If you’re not, let me know. Um, but basically one of the things that we find is really helpful is, is just sharing where we have seen proof behind having the conversation around the AI journey. [00:12:12] Nina Harding: Around the, the customer journey as you’re going out there. Um, there are really four different areas that we’ve talked about, and I’m not going to drain this ’cause there’s lots and you can, you can, uh, go onto the internet. You can see me talking about all these different areas. I don’t wanna spend too much time here, but these are four of the different. [00:12:33] Nina Harding: I would say categories where when you’re looking at different ways that you can make a material difference with the, the, the customer that we find the most momentum. So around enriching employee experiences, changing the way we, uh, engage with customers. Uh, changing processes as well. And then, uh, the outcomes, like really transforming the way we go about business. [00:12:59] Nina Harding: And we wanna do something about bringing it in to the flow of the work, everyday work. How many of you are finding that you’re actually using agents in your day-to-day workflow? Isn’t that cool? And then as you continue to use it, it becomes easier and easier and easier. And. I know from my team, I’m starting to look at what is the e everyday usage versus the monthly usage, right? [00:13:26] Nina Harding: It’s the every day. It’s become almost, uh, your second hand. And what’s important, uh, on this is that we’re giving, uh, listening to all these signals giving, um, the consistency, um, of the, the engagement with. With the clients, we’re able to all share the same stories and be able to scale at a much faster pace. [00:13:54] Nina Harding: So what does that look like? Here we go. Um, one of the things that we talk about at Microsoft, and the reason why I have this up here is that we’ve moved the conversation away from product into these customer outcomes, which really becomes about. Industry discussion. You have to speak their voice. You have to understand their business problems. [00:14:21] Nina Harding: You have to listen for what is materially different. So I’m actually sharing this, which you don’t normally see in a lot of presentations out to Microsoft about the structure of the organization, the takeaway. This is a sales organization in enterprise. The takeaway that I want you to have from that is look at the verticalization. [00:14:43] Nina Harding: We’ve done. It’s no longer by territory. The ball has moved, the conversation has moved entirely. So what does that say to all of you as well? Your value proposition as you’re working with our field has to be verticalized. The way you engage has to be verticalized. What you say, um, what the, the outcomes that you think differentiates yourself. [00:15:12] Nina Harding: Verticalized. So there isn’t the approach of like doing this like mask gorilla campaign across, for example, the Americas. And I’m just using this as an example on, um, the small and medium business side as well. Um, the, they’re a little bit more territory based still, but um, at least at the enterprise, everything has to be about customer value. [00:15:38] Nina Harding: Customer value. So, um, what this also suggests to me is the way we’re working and where we’ve seen a lot of success is when all of you are starting to tailor your messages and differentiate yourselves by customer success stories. Use cases where you’ve had premise, uh, penetration as a software partner, but you have to tie it back to the industry again. [00:16:05] Nina Harding: It’s just different. And so if I’m very transparent that that’s become, has gone from a nice to have to critical as the field is looking at, who are those go-to partners? It’s the go-to partners that speak retail. It’s the go-to partners that speak oil and gas and I don’t know, I, I, I see some nodding of heads. [00:16:27] Nina Harding: Some people know this, some people don’t. But I can see the shift tremendously over the last six months. So, um, hopefully that’s helpful in, in, in kind of sharing just how we’re walking the walk and talking the talk. So as I go back to industry, um, I thought what would be helpful is to take a few examples so you have a chance to see. [00:16:52] Nina Harding: In life, what are, what are we actually seeing at Microsoft? And if you guys are seeing something else, I would love to hear that too. But these, this is an example in healthcare and when we’re looking at, uh, a particular industry, we’re looking at what are some of the pain points? What are the top trends? [00:17:11] Nina Harding: What are some of the challenges folks are, are facing? And then what are the use cases that are really making traction here? This is a different way of taking that frontier vision and doing that click down by industry. And so what we’re also doing is we’re looking at who are partners that can help us in healthcare that can help answer some of these key challenges. [00:17:35] Nina Harding: Who are the ones that have the ability to have those material conversations in that trust? In healthcare, for example, there’s a ton of pressure. I mean. We all are consumers of healthcare. Hopefully we, all of us, have been lucky enough to have healthcare, um, in the, in this, uh, forum, but there’s a lot of clinician burnout, rising costs, right? [00:18:01] Nina Harding: The, the expense for, uh, medicines and so forth. But more importantly, we want to serve more and more people faster, and AI is coming in and having a very practical approach. Healthcare alone. So many of you, I talk about, um, the fact that at one point I was paralyzed, right? So I was paralyzed from T two down and, um, I go in every six months for an MRI, uh, to check, to check if everything’s still functioning. [00:18:32] Nina Harding: And the nervous system is going well. My doctor has had to manually look at that. Now he’s using AI to look at. History and the progression since 2008. That’s game changing. And on top of that, he is looking at me and having a conversation and looking in my eyes and observing me instead and using Dragon to have it feel epic to really think about how that’s changed my personal experience with the healthcare system and changed how a physician can show up. [00:19:09] Nina Harding: So there are many, many, um, many use cases around like patient access and, uh, innovation that we’re trying to do, surgeries, uh, being able to do clinical, clinical trials, but AI is everywhere and that’s what’s really important is that we’re figuring out for all of you what your software solution. Services offering, or even if you’re selling that, you have that value, value proposition down at that level. [00:19:43] Nina Harding: So let’s take a look at retail, for example. We have a short little video. Are we gonna be able to run that video? This is where we’re seeing a lot of shrinking. Margins, people wanting more, uh, intimacy with their customer. Here we go. [00:21:09] Nina Harding: Are we good? Well, that was a quite, uh, quite a nice, uh, uh, digital response to the end of the video. But what you’re seeing is people are using it in all different facets as we go into an example. I always love to do, use examples of partners that are hitting the mark ’cause we can all learn from ’em and myself included. [00:21:30] Nina Harding: We’re partners that are really successful. I chose to use Cognizant. Cognizant was actually our partner Si of the year, um, at the Americas level. And one of the things, and I won’t drain it on, um, the right hand side of this, uh, the slide, but they really are helping the customer’s move in a framework approach by industry, uh, to an AI landscape. [00:21:58] Nina Harding: Uh, they, they have secured an end-to-end solution and they’re focused on real business outcomes, and they have been growing at over 30% year over year. Huge. That’s great. Right? That’s what we all want for our businesses. And so what you’re seeing here is. They have a narrative around the frontier firms and they pull that through when they’re engaged in the clients and with our field. [00:22:27] Nina Harding: And then they’re using the incentives that we have. And don’t worry, I have a slide on some of the incentives we have, um, to actually make sure that they’re using those effectively in the pre-sales motion, but most importantly on the adoption and the change management after they’ve actually, uh, built out the solutions. [00:22:45] Nina Harding: And that’s really, really, really key here. So here’s an example of, um, of Cognizant at Coldwater Creek and Soft Surroundings. They had two different platforms and they brought it all together and then they brought Dynamics in as well. And what they have actually been able to do is improve a lot of the inventory management, the visualization, um, of all the inventory around. [00:23:14] Nina Harding: Around all of their stores and their warehouses, and they’ve been able to streamline the fulfillment and improved, uh, reduced back orders. What you’re seeing is those are all concrete examples of the outcomes that they were trying to drive for at the beginning, and those were all. Key pain points. And so they go in, cognizant will go in and understand with what are the material things that you are, that’s keeping you up at night, that is creating that drainage, uh, in your accounts or if you could transform, what does that look like? [00:23:52] Nina Harding: And so there, they spend the whole conversation together with Microsoft focused on doing that. And then we do the outcome based proposal. Very different, right? It creates for a much stronger vendor relationship, and the customer feels like they really have in the essence of the word partners, helping them to be successful. [00:24:15] Nina Harding: Right. [00:24:20] Nina Harding: Here we go. So I promised you some of the incentives, and I know you might just take a, a quick peek at some of these. These are, these are, um, some of the incentives that. Microsoft has put forward to help our partners on this journey. Uh, this is a slide that we’ve created from the America’s perspective to try and simplify it. [00:24:42] Nina Harding: Now there’s a lot behind it, right? But to try and help simplify, um, where are the incentives available? And I think this is one of the first times you’re actually saying what’s available for the sis. Versus for the software partners. And then we’re gonna hear more today about what’s also available for the channel partners as well. [00:25:03] Nina Harding: Um, it’s really thinking about what is your behavior as a partner? How are you showing up? How are, uh, you making a contribution to that customer? And then how can Microsoft best support you in that journey? So there’s all sorts of, uh, all sorts of incentives here, and it’s really, uh, designed to be flexible to what you need. [00:25:24] Nina Harding: But for the, I, I think it’s very focused on the value proposition as well that you bring to the table. So, um, I encourage you to take a look at this, make sure that you have this in your diary or your flipping of, of how are we maximizing, um, deals. And we can certainly go through a lot more of this. And we have webinars and so forth that will take you through all of that. [00:25:52] Nina Harding: Alright, so. I’ve talked a lot about this outcome-based selling, and that’s, it’s literally how Microsoft is starting to move forward on how do we go about engaging with the customers and with our partners. You’re gonna see, because our customers are asking more Microsoft involved and for us to go jointly into the opportunities. [00:26:16] Nina Harding: Not that we necessarily, we’re not building out a larger consulting force or anything like that, but. We want to make sure that the customer ask that Microsoft is engaged in working with our partners, is honored, um, and that we’re, we’re part of that, and that we’re also sharing our, our experiences and learning from all of you at the same time on who has the best, uh, approach, Beth best, best methodologies and best practices to light up our customers together. [00:26:51] Nina Harding: But the ROI doesn’t really show up just in dollars alone. We all know this, right? Um, it could be in, uh. Satisfaction it could be in care. So as you’re starting to look at this new evolution of how we’re really landing the value proposition of ai, we have to think outside of the box that it’s not just monetary and it’s not, I think you said savings or securing funds and so forth, but it’s really of how do I leapfrog into the modern world? [00:27:22] Nina Harding: How do I change that entire experience and think outside of the box? And, uh, make sure that the conversation is not just about how do we optimize certain practices, but how do we have this more executive level strategy conversation on the future of how we’re gonna engage with our clients, uh, their clients in a much more, um, I think transformative and personal [00:27:51] Nina Harding: way as we go forward. [00:27:54] Nina Harding: So we know that if the outcomes are the, what we’re looking to go drive, the next question is really how do we go do that? And that is gonna be through the agents on here. You’ll see just from from out in the market, what we see will light up the market. We think that, or I can’t even say we, IIDC says 81% of leaders are expecting agents. [00:28:24] Nina Harding: Full utilization in the next 12 to 18 months. And to be honest, I think this quote is probably even two months old. So we’re already, we’re probably down to like, you know, eight, eight to 12 months. And what I’m seeing that proliferation happening, it’s crazy. So understanding that value proposition, um, whether you’re from a software company or a services company or even some of our resellers, what’s that niche? [00:28:52] Nina Harding: What’s that industry or sub-industry? What is that? Horizontal. I go after customer service within, uh, the manufacturing vertical. Right. And then are you building out agents or do you have capability? And that’s what we’re doing internally at Microsoft as well, is to help make that really visible to the field so that you’re differentiated. [00:29:15] Nina Harding: Differentiation is gonna be really key right now because there’s so many people that say, oh, I do migration services, or I can help with data, or I can do security. But it’s the specificity around the industry and what you are truly known for within that space. So one of the things that we look to do is, is looking at all of the different areas where we see agents popping up. [00:29:44] Nina Harding: And this is a helpful slide. Sometimes I think, um, it starts to highlight, um, where we’re seeing some traction in financial services. Or in healthcare manufacturing. And then when I talk about the horizontals or the personas, you start to see some of the um, really repeatable, high return on investment type of things. [00:30:08] Nina Harding: Is this resonating with some of you guys? Yeah. I’m seeing a hit, a lot of head nods. This, if you’re on the services side, right? We’re in an intimate setting. This is where I encourage you to try and build an agent, right? Package that agent, put it on marketplace, make that available, and then make that known to our field sales organization. [00:30:27] Nina Harding: ’cause they are looking for quick wins along those lines. [00:30:31] Nina Harding: So on that, um, [00:30:36] Nina Harding: uh, one of the things that we’re along the journey for is the skilling. This is moving at such a fast pace, right? Um, so you’re looking at. Um, anthropic is really a big topic right now, right? Gemini, you’re looking at cloud, you’re, um, or Claude. [00:30:55] Nina Harding: Um, you’re looking at all of these different, uh, scenarios and one of the things at Microsoft is we really wanna be open to all of these different technologies because our customers are open. So we want to be part of taking you on that journey. And one of the things that we invest in white. [00:31:12] Nina Harding: Significantly is all of the training. Um, and I wanna encourage you guys to take advantage of it. Training is not a one-time thing. It is, it is a constant muscle that you must exercise. So as I come to my conclusion, I have a couple three key things, right? One is really understanding what your superpower is, right? [00:31:33] Nina Harding: The partners that I’m finding are really aligned well with the field are really winning. Those stories are the ones that have. Know and can articulate their superpowers. What am I known for? What are the use cases I can either build to or have agents against? And where have I done this consistently? And packaged really, really concretely, right? [00:31:55] Nina Harding: Um, this, this proliferate of like, I can do everything. Unfortunately, you get lost a little bit in the noise, right? So clear positioning, proof point’s, so critical right now, and reinforcing that credibility with the clients that have adopted. The second thing is that you’ve heard a little bit about this hopefully. [00:32:16] Nina Harding: How many of you have heard of the part partner success story? Okay, this is really, really key. We launched about maybe a month ago, and we already have over a hundred, uh, stories from partners, and the field is loving it. What it is is it brands the stories with your brand if you submit them. So what? Talk about credibility, um, with the field and with our marketers to have your name and that recognition picked up. [00:32:45] Nina Harding: It’s really, really fantastic. So I encourage you to do that. For those of you taking quick snaps, I did put a code on here, so if you wanna go straight to it, uh, you can take it. Um, and go explore with it. What’s nice about it is it’s AI based, so it will help you write these stories very, very quickly. [00:33:04] Nina Harding: There’s no reason why your sales reps can’t be writing these stories, and then yes, [00:33:11] Nina Harding: uh, yeah, you can do no meaning like from enterprise. No. Mm-hmm. Mm-hmm. You can do it on any, on any, there is a different level of fidelity of if you have the customer’s permission. Right. Um, to pu to publish it or not. And that’s some functionality we’re working on. If there’s enough traction of, of this is to help you guys. [00:33:32] Nina Harding: Secure that with Microsoft. Yeah. Um, but yeah, it can be any customer there. But I encourage you to take a look at that. And I know I’m two minutes over here, so I’m just gonna leave you with this. Um, at the end of the day, as I, as I wrap up here, I just wanna make sure that what, where we’re going and we’re going together, that it’s simple and actionable between us and it’s easy for our field to understand. [00:34:00] Nina Harding: Where you play the value proposition you play so that we’re going into deals even more effectively together. Right? So you heard industry, sub-industry, persona level or horizontal. Put that in if, um. Figuring out what your superpower is, making sure that you’re trained, that there’s evidence around the success, and capturing that in ways, uh, that are critical to not only your business, but giving us the visibility of that success. [00:34:31] Nina Harding: Like scream from the rack rafters. Use these tools to make sure that we know just how transformational you’ve been in some of the customers and where you’re uniquely winning. So, so important. So keep investing in the skilling. You can see my kind of like five power plays, right? And the last one always being that superpowers. [00:34:56] Nina Harding: So with that, um, if we do all of these things consistently, you won’t just be keeping up with ai. I think we will all be leading on that AI mission. So thank you very much. I appreciate it. [00:35:14] Vince Menzione: Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

#808 What if your love for a sweet treat could bring you sweet success? In this episode hosted by Brien Gearin, entrepreneur Loren Castle shares how she built Sweet Loren's into the #1 natural cookie dough brand in the country — all without compromising on ingredients or flavor. From testing recipes at NYC farmers markets to landing in Whole Foods with no packaged product, Loren walks us through the scrappy early days, the seven-month search for a factory, and the leap into major retailers like Kroger and Publix. She opens up about scaling to 35,000+ stores, building the right team, navigating supply chain chaos, and staying laser-focused on her mission to make better-for-you food more accessible — and more delicious — for everyone! (Original Air Date - 7/7/25) What we discuss with Loren: + Turning a passion into a product + Testing recipes at farmers markets + Landing a Whole Foods meeting early + Choosing packaged goods over a bakery + Finding a small factory to scale production + Growing into 35,000+ stores + Expanding beyond cookie dough + Hiring challenges and team growth + Staying profitable while scaling + Using smart, ROI-driven marketing Thank you, Loren! Check out Sweet Loren's at ⁠SweetLorens.com⁠. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Sampson breaks down nearshore vs offshore talent, critical thinking vs scripted VAs, and how Latin America teams create true ROI for real estate operators.In this episode of RealDealChat, Jack Hoss sits down with Brian Sampson, co-founder of PLUG, to unpack the real differences between offshore, nearshore, and onshore talent — and why it matters more than ever in the age of AI.If you're a real estate investor, realtor, or operator using virtual assistants, this conversation will challenge how you think about cost savings versus business multiplication.We cover:Offshore vs nearshore definitionsWhy scripted call centers damage brand equityCritical thinking vs process-following talentAI answering services vs human problem solversThe hidden cost of Fiverr and UpworkLatin America talent pools (Nicaragua, Costa Rica, Brazil, Mexico)The three layers of labor arbitrageUsing AI tools like n8n to amplify remote teamsLoyalty, longevity, and turnover differencesWhy entrepreneurs should think ROI, not expenseBrian explains why nearshore talent often costs slightly more than Asia — but produces dramatically higher long-term return through cultural alignment, time zone overlap, and independent problem-solving.If you're trying to scale your team without racing to the bottom on hourly rates, this episode is for you.Learn more: https://plug.techBuild smarter systems: https://realdealcrew.comWork With RealDealCrewIf you're already closing deals but your intake, follow-up, or visibility feels inconsistent, here are two ways to go deeper:Take the Deal Intake AssessmentSee how resilient your current operation actually is.→ https://assessment.realdealcrew.comBook a Fit CallIf you want to explore what a fully system-driven deal flow looks like, let's talk.→ https://realdealcrew.com/bookLIKE • SHARE • JOIN • REVIEWWebsiteApple PodcastsYouTubeYouTube MusicSpotifyAmazon MusicFacebookTwitterInstagramMentioned in this episode:intro to RealDealCrewbook a Fit Call at RealDealCrew.com

Research presented by Dave Sobel and Anurag Agarwal highlights a steep decline in profitability for core MSP services, driven by heightened commoditization and vendor-led automation of basic offerings such as endpoint management and help desk operations. According to Techaisle's 2026 data, the traditional labor-plus-license model is no longer sustainable, as shrinking margins force service providers to reconsider foundational strategies. The central message underscores an urgent need for MSPs to prioritize proprietary intellectual property (IP) and vertical-specific solutions—not for incremental growth, but as a matter of operational survival. Supporting this assessment, the discussion details how market demand has shifted: MSPs can no longer depend on generic solutions but must differentiate with specialized, repeatable offerings that address the financial optimization and liability concerns of business clients. The data indicates that SMBs are increasingly unwilling to invest in pilots or “all-you-can-eat” AI models without visible ROI and demand concrete solutions linked to business outcomes. Vendors and MSPs alike are being tasked with providing smaller, outcome-focused wins and developing skillsets in agentic orchestration, where AI-enabled digital agents and human technicians operate as co-equal components of the workforce. A related trend explored is the shift toward agentic AI and “zero-touch” MSP models, featuring automation of routine IT tasks and focus on workflow engineering rather than manual services. However, the episode notes that most providers are unprepared for the new set of risks and governance liabilities: as clients increasingly utilize AI agents, accountability for errors and regulatory compliance will rest heavily with MSPs, especially in sensitive geographies such as Europe where contractual governance is becoming standard. Conversations on whether to “build or buy” new capabilities reflect a split market, with only the top tier capable of meaningful in-house development, and the majority relying on third-party platforms with limited differentiation. For MSPs, IT service firms, and decision-makers, the core implication is the need to rapidly develop operational and governance maturity around automation, AI orchestration, and packaged offerings. Clinging to traditional models or treating AI as a mere add-on introduces significant risk, including shrinking margins, increased liability, and potential obsolescence. Providers are advised to narrow focus, specialize in vertical solutions, invest in internal competency with AI-enabled platforms, and shift toward packaged IP to avoid falling behind as both client expectations and regulatory requirements escalate.

This week I tackle the situation where AI tools are exploding everywhere while ROI and economic productivity is hard to find. I also discuss the “commoditization” of AI “features” and the shift in value to “AI applications,” which is good for all corporate buyers and users. You'll understand how important it is to build a long term strategy, despite all the experiments going on (contact us to see our HR Blueprint). I also discuss the Galileo Everywhere strategy and how we've been expanding Galileo to support employees and leaders, not just HR. Remember to come to Irresistible 2026, the world's leading conference for HR Leaders and Teams. (Here's the top 10 reasons to come!) Additional Information Enterprise AI Architecture: Imperatives for 2026 New Research: How AI Transforms $400 Billion Of Corporate Learning Webinar recording: Watch a replay of Josh's walkthrough of the 11 essential imperatives HR & business leaders need to know for success and progress in 2026. Josh Bersin Podcast: Listen in as Josh provides much-needed guidance for understanding the biggest HR transformation in decades. Galileo Learn program: Complete The Superworker Organization: AI Goes Enterprise learning program, and discover the hands-on skills required to navigate the redefinition of work, HR teams, and organizations in the era of superworkers and superagents. Get Galileo: The Enterprise AI Agent for HR and Leadership (check out Galileo for Consultants!) Chapters (00:00:00) - HR & AI: The Vendor Market(00:03:54) - A message about Galileo and the HR Conference(00:06:10) - The Return on Investment of AI(00:17:47) - Where's the Return on Investment in Tech?

You Are Your BEST Asset! Supersize You Annual Challenge Day 66! Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersizeannualchallenge #doonethingeverydaytosupersizeyou #annualchallenge #confidence #supersizeyouannualchallenge #supersizeyouchallenge #financialwellbeing #financialhealth #investinyourself #youareyourbiggestasset #ROI #businesscoaching #lessonslearned #bestinvestment Hey there! Sharon Horne-Ellstrom here on Day 66 of the Supersize You Annual Challenge. Today, we're talking about the importance of investing in yourself first, because you are your own best asset. This challenge is all about your personal growth and fostering a positive mindset. Join us to build your confidence and make self improvement a daily habit!

פרק מספר 512 (חזקה תשיעית!) של רברס עם פלטפורמה - קרבורטור מספר 40, שהוקלט ב-24 בפברואר 2026. נכון למועד ההקלטה עדיין אין מלחמה [לא התיישן טוב…], ואורי ורן מארחים את הנביא האורח נתי שלום לשיחה, דיונים, וויכוחים ותחזיות (דיסטופיות ברובן) על עולם שבו ה-AI כבר לא רק כותב קוד, אלא מחליף את המציאות כפי שהכרנו אותה. [01:58] "משהו גדול קורה": הניתוח של Matt Shumerבלוג-פוסט של המפתח Matt Shumer, שנקרא Something Big is Happening התפרסם בלא מעט מקומות והיכה גלים.מעבר מסקפטיות מוחלטת ("זה בחיים לא יעבוד") למצב שבו המודל עושה את כל עבודת הקידוד שלו.נתי - מה שמעניין פה זה הניתוח של שוק העבודה, ואיך נראה שוק ה-Hiring כפי שהוא היום.הדיבורים על "הכתובת על הקיר" זה כבר פאסה – "הכתובת היא כבר בכיס כמעט". הנתונים מראים ירידה משמעותית ב-Hiring שהתחילה כבר משנת 2025 ונמשכת לתוך 2026.“זה קורה עכשיו - ועכשיו אתה צריך לבחור באיזה צד אתה נמצא: הצד המרוויח או הצד הנפגע”.רן מדגיש שזה לא רק למפתחים – גם עורכי דין ורואי חשבון ובכל שאר המקצועות צריכים להחליט באיזה צד הם. יש כאן (לפחות) שני אספקטים עיקריים - איך אנחנו רואים את שוק התוכנה, ואז זה משפיע על כל שאר שוק העבודה.אורי - אנחנו רואים את ההשפעה מבפנים, בתוך שוק התוכנה. האם ישנן תעשיות שלא מושפעות עדיין, או לפחות לא מרגישות את זה?למשל יוצאי יחידות טכנולוגיות שמאוד מבוקשים בשוק, אבל ארגונים בטחוניים לא יכולים להכניס הרבה מהטכנולוגיות Cutting-edge הללו, לפחות לא בקצב שהן יוצאות.מועמדים כאלה אולי פתאום לא מתאימים בדיוק לעולם שרץ “בחוץ”.נתי משתף סיפור אישי/מקצועי על שיר אלגום, שנדחתה ממשרה ב-HR כי לא הכירה מספיק AI, ובתגובה הפכה למומחית שמרצה ב-Amazon.שינוי גישה: "העולם השתנה, הבנתי, אני עכשיו באירוע".אורי ונתי מחפשים השוואות למהפכות קודמות, ולא בטוחים אם יש כאלו בדיוק - מעבר משימוש ב-Intellect האנושי כדי לייצר יתרון - למצב בו "ה-Intellect עובר קומודיטיזציה".אין יותר Job security בהייטק המסורתי, וחזרה לכיוון של מקצועות יותר “מסורתיים”, פיזיים.[10:17] עידן ה-Agents וה-+Resumeנתי - קונספט של “Professional Agents”: מומחים כבר לא מוכרים את עצמם כעובדים, אלא כסוכנים, או ככאלה שמתמחים ביצירת סוכנים.סוכן הוא כמו ילד – צריך לגדל אותו ולשכלל אותו, דורש הרבה Nurturing.רן - ספציפית: מדברים על מעצבים, רואי-חשבון - מקצועות ספציפיים, שהם אולי לא חלק מהליבה של החברה, אבל נמצאים בכל חברה.נתי - דוגמא של Marketing: אם מישהו כבר הכין את רוב ה-Workflows מראש, זה משהו שאני מוכן לשלם עליו.אורי מציין שגם בגידול של ילד באיזשהו שלב עוברים ל-Outsourcing יותר ויותר . . . חברות עוברות לתת שירות של סוכן יחד עם “גידול סוכנים” ושכלול שלהם: סוכן + משהו שמתחזק אותו ומתאים אותו לצרכים שלך.הבשורה טובה: יש לאן להתפתח - בכל פעם שחסמי-כניסה יורדים, נפתחים תחומים חדשיםאורי ונתי קצת חלוקים על הנקודה, אבל זה דומה למה שהיה בתחילת ימי ה-SaaS, שאולי לא היה קיים אם לא היה Cloud, לפחות לא בקצב וב-Scale, שקודם לכן היה שמור לארגונים מאוד גדולים ולא לסטארטאפים.דוגמא דומה היא Big-Data.נתי אומר שהורדת חסמי-הכניסה תכניס הרבה גורמים חדשים לתחום, לאו דווקא רק מכיוון של מדעי-המחשב.אורי - השוני במהפכה הזו הוא שיש מצב שבו סוכן יכול לייצר סוכן יותר טוב . . . נתי מפריד בין מוצרים “גנריים” - יש את המודלים של Anthropic ו-OpenAI ומשפחות המוצרים הנגזרות וכו' - ובין ה”OpenClaw למיניהם”, שהם גרסא פשוטה יותר וזולה יותר, יחד עם קוד-פתוח ומוצרים בסגנון הזה.רן משווה את המאבק בין מודלים גנריים (כמו Anthropic) למודלים פתוחים (כמו OpenClaw) ל-"האנדרואיד לעומת האייפון".נתי מדבר על ראיון העבודה העתידי: “עובדים יבואו עם ה-10X של עצמם”: מועמדים לא יבואו עם קורות חיים, אלא עם רזומה פלוס – צוות סוכנים שבנו ושיודעים לשכלל להם את העבודה.בשנה-שנתיים-שלוש הקרובות, אלו שיעשו את הקפיצה ויבנו את הסוכנים וידעו להגיע עם זה לראיון עבודה - זו יכולה להיות הזדמנות לגדול ולהתבסס.אבל - אנחנו לא יודעים כמה ומי הולך להיפגע: “יהיה פה מצב של ירידה לטובת עלייה”.[17:03] “אז מה יכול לקרות?”: הסינגולריות והמתכנת האחרוןרן מעלה את השאלה המפחידה: האם כל הניסיון שצברנו כמפתחים הלך לפח? השנים הקרובות כנראה הולכות להיות מבלבלות, אבל ננסה להסתכל מעבר לזה.האם לא יהיו יותר מתכנתים, כי לא צריך - או שיהיו הרבה יותר מתכנתים והרבה יותר תוכנה, אבל מקצוע התכנות יראה אחרת?נתי חוזה ירידה למען עלייה - אבל בשונה מהמעבר ל-Cloud-Native למשל, שלקח בערך 10 שנים (ולא נגמר…), כאן הקצב הרבה יותר מהיר (התעשייה השתנתה בתוך שנה).זוכרים את “כולם משתמשים ב-AI, אבל לא רואים את ה-ROI”? זה היה בתחילת 2025 . . . מאז הסטטיסטיקות התחילו להשתנות.רן - “אם לפני שנה הייתי נותן ל-Agent משימות קידוד קטנות, ולפעמים זה מצליח ולפעעמים זה לא - היום זה עולם אחר לגמרי”.אז יכנסו יותר מעגלי-אוכלוסיה לתחום - אבל הצד השלילי הוא הירידה שלפני: כמות האנשים שדרושים למשימות שיש היום, עד שיווצר ה-Demand החדש, תגרום להרבה אנשים למצוא את עצמם “מחוץ למעגל”.מדינות תצטרכנה איכשהו לספוג את הירידה הזו - מימון הכשרות, תקופות הסתגלות וכו' - אחרת זו בדיוק הסביבה למהפכות והתדרדרות למקומות יותר בעייתיים.ולא שהסדר העולמי מסביב שליו ורגוע גם ככה [נתכתב מהממ”ד במהלך מלחמה באירן…].אורי - כבר רואים התחלה של “כלכלת סיליקון”, ומדינות nתחילות לחשוב על מאגרי הChip-ים שלהן . . . נתי מזכיר פרק של All-In, שמדבר על תחזיות מאוד אופטימיות, ועל פניו קצת מנותקות - “המון הזדמנויות והכל יהיה בסדר”, בזמן שמי שבתחום יודע שזה לא ממש ככה.נראה שב-Silicon Valley יש בעיקר התעלמות - חוגגים בתוך מעגל מאוד מצומצם.נתי מציע לחשוב על זה כמו על קורונה [במובן החיובי…] - נצטרך התערבות חיצונית כדי לעבור את הגל הזה.רן תוהה האם - בדומה לקורונה - גם התקופה הזו גם תיהיה קטליזטור לתאוריות קונספירציה שעוד תבואנה . . . אורי - מצד שני, גם תרבות הפנאי התפתחה מאוד בתקופת הקורונה, אולי שוב מישהו אחר עושה את העבודה ואז יש יותר פנאי?רן - כבר היום, כשאני מפתח, אני מספיק הרבה יותר, בהרבה פחות זמן. אז אנחנו מייצרים הרבה יותר תוכנה . . .אורי - אבל אז ה-bottlenecks עוברים למקומות אחרים.רן - OpenAI הזכירו, לגבי הפיתוח של Codex 5.3 – שהמודל פותח בעזרת גרסאות קודמות של עצמו."זה בערך By definition הסינגולריות" . . .“אל תצפו שהסינגולריות תקרה ביום אחד בודד” . . . “מי שהיה במהפכה התעשייתית לא יודע שהוא במהפכה התעשייתית".[27:57] חמשת ה-Moats של 2026נתי - האם נכון לבנות סטארטאפ באי ודאות כזו? מה הסיכוי של סטארטאפ כזה לשרוד?נאמר על רקע שבוע מאוד לא מוצלח למניות חברות ה-SaaS . . . .יש הרבה תגובות-יתר - אבל קורים הרבה דברים באמת מדהימים.נתי מציע 5 נקודות קריטיות ליזמים (סוג של Checklist) שרוצים לשרוד בעולם שבו כל דבר גנרי נמחק (כמו IBM שצנחה כי Anthropic פרסמו בלוג-פוסט על Cobol . . . ):ורטיקליזציה (Verticalization): אל תהיו גנריים. Google ו-Anthropic ו-OpenAI שולטים ביד רמה.תהיו הכי טובים במשהו ספציפי - עריכת דין או חינוך וכו'.שליטה במידע (Proprietary Data): דאטה שה-LLM הגדולים והמודלים הגנריים לא ראו, כמו מגמות ספציפיות בתוך נתוני לקוחות.יעילות (Efficiency): שימוש ב-SLM (Small Language Models) למשל, כדי לחסוך ב-Token-ים וב-Latency (קריטי ברובוטיקה וב-Security, למשל).רן - מודל גדול יקבל את ההחלטה הנכונה, אבל אולי מאוחר מדי.חווית משתתמש (UX ייחודי): חווית משתמש שפותרת בעיה נקודתית ונותנת ערך מהיר (Time to Value).ה-Chat של המודלים הגדולים מאוד גנרי.סטארטאפים צריכים להתמקד ביכולת לייצר חוויית משתמש מאוד מותאמת לחווייה נקודתית.רן - האם בכלל עוד יהיה UI (או שהצרכנים הם גם Agents . . . .)? בהקשר של פיקסלים . . . .נתי, אורי - בסוף , אתה רוצה לייצר ערך לאדם.בסוף זה עניין של Time to Value: אני אולי יכול לייצר את זה לבד, השאלה האם לא יותר מהיר ויעיל להשתמש במשהו שמישהו אחר כבר ייצר.ואחרון (אם כי נתי אמר ש "החמישי הוא לא לשידור…”) - Disruption: ה-Disruption האמיתי הוא לעשות קניבליזציה לקטגוריות ישנות.אפשר לעשות את אותם הדברים שעשינו בעבר, אבל בצורה אחרת לגמרי.הרבה דברים קודמים נעשו בגלל מגבלות של עולם שהוא Pre-Agentic, ועכשיו לא רלוונטיות - מה שמאפשר מודל עסקי אחר לחלוטין.ואז ה-Price-point יכול להיות מאוד שונה מכזה שהוכתב ע”י תעשיות מאוד גדולות ומבנה עלויות מאוד יקר לתפעול.אורי מתזכר את ה-Moats של Warren Buffet, ונתי מספר שהוא לא חושב שפגש חברה אחת שבאמת עושה את כל הדברים הללו, יזמים עדיין לא חושבים ככה.במיוחד בארץ, עדיין מתייחסים מאוד לבידול הטכנולוגי ופחות למובן של UX או מודל עסקי.[39:26] הזרקת DNA ומהלכי ה-M&A החדשיםנתי אומר שמשקיעים בהרבה מקרים לא יודעים לנתח הזדמנויות ולעשות Evaluation שלא על סמך טרנד צמיחה של ARR.אורי - עולם ההשקעות לא הולך לכיוון של SaaS, כי מצד אחד יש המון Disruption risk ומצד שני נראה שהצורך במגמת ירידה.נתי - יש כמה סוגי-Exists שונים שמשקיעים מחפשים, מעבר למודל הקלאסי של “תבנה חברה, תגדל איתה, תייצר מספיק כסף . . . .”.קנייה של טכנולוגיות ואנשים - חברות צריכות “להזריק לעצמן DNA חדש”, ואז מסתכלים על הסטראטאפ לא רק כטכנולוגיה אלא גם כמנוע לטרנספורציה.חברות במצוקה מנסות למצוא אנשים שיעזרו להן לעשות את הטרנספורמציה, לפחות בחלון הזמן הנוכחי (3 שנים בערך).נתי מזכיר דוגמא שעלתה בעבר - Google: לפני שנה כולם הספידו אותם, ואז הם קנו את Character.AI, ובעצם את נועם שזיר (Noam Shazeer) ב-2 ביליון דולר, כי הם הבינו שהם במצוקה.נתי טוען שלחברות במצוקה יהיה מאוד קשה לעשות כזה שינוי רק על ידי צמיחה אורגנית.אורי מדבר על חברות שעושות קניבליזציה-מוצרית לעצמן - מתחרים במוצר המסורתי הקודם שלהן.נתי טוען שבמקרה של Google זה השתלם להם עם Search Generative Experience (SGE).[46:00] סיכום וסגירהרן ממליץ לכולם לקרוא את הבלוג-פוסט של Matt Shumer (או לבקש מ-Agent לתקצר אותו).נתי חותם עם המלצה אופטימית-מעשית: "למדו את עצמכם... תחשבו שאתם באים למקום העבודה הבא שלכם כבר לא אתם-עצמכם... זה רזומה + צוות עובדים שאתם מביאים איתכם, שזה הסוכנים".אורי כבר מכין את הקרקע לפרק הבא: מהפכת ה-Quantum Computing."שיעורי הבית שלכם יכולים להיות 0, 1 או שניהם ביחד" . . . [קישור לקובץ mp3] האזנה נעימה ותודה רבה לעופר פורר על התמלול!

Stop guessing your returns and learn the exact formula to calculate your real estate success. Kris Krohn breaks down why the operator matters more than the property and how to target a consistent 25 percent annual return. Discover the power of compounding your original investment and how using other people's money can lead to an infinite ROI.

Hoy Paco y Roi hablan sobre algunos casos sorprendentes de personas que se levantaron del coma hablando otro idioma.

Today's show features: - Garry Keyser, President of L. B. Smith Lincoln
 - Matt Norris, Fixed Ops Director at Bozard Ford
 - Kevin Proctor, Service and Parts Director at Classic Chevrolet This episode is brought to you by: Great America – Planning a new service lane, collision center, or showroom refresh? GreatAmerica finances dealership build‑outs and remodels—including service equipment, collision & repair, body & paint, EVSE, car wash, signage, and software. Our fast credit decisions keep projects on schedule, while flexible financing structures are designed to support growth, efficiency, and long‑term ROI—without tying up cash needed for inventory, staffing, or daily operations. Visit https://carguymedia.com/4l4uK13 to learn more! Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠https://www.twitter.com/GuyDealership⁠ Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠ TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠ LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠ Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠ Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠ Everything else ➤ ⁠dealershipguy.com

Let's pull back the curtain on the "AI gold rush" to reveal a staggering reality: last year alone, businesses lost $285 billion on failed AI initiatives. While social media is flooded with "get rich quick" app builders, the corporate world is facing a massive ROI crisis. Brought to you by - http://www.ojoy.ai The Trillion-Dollar Opportunity in 2026 We are currently standing at the precipice of an AI Apocalypse. But for those who know how to navigate it, this represents the single greatest economic opportunity in history. As traditional job markets face a "tsunami" of disruption, a new class of AI Producers is rising to claim the future. Key Highlights From This Episode: The Failure Rate: Why 95% of the $300 billion spent on AI last year failed to produce a return on investment. The 2025-2026 Layoff Wave: Analysis of the 1.17 million U.S. layoffs in 2025 and why companies like Amazon and Meta are pivotally shifting toward AI-integrated roles. The 0.05% Club: Why only 1 out of every 2,000 people actually knows how to build consistent, functional AI applications. The "Magic Trick" to Prompting: Why you should stop telling AI what to do and start asking it how to train itself. Trillion-Dollar Projections: Why the IDC and Pearson project up to $6.6 trillion in losses for the U.S. economy due to AI illiteracy. Critical Stats & Data Mentioned: Statistic Source/Context $285 Billion Total money lost on failed AI projects last year. 1.17 Million U.S. workers laid off in 2025 (Challenger Gray Report). 2.5x Profitability Increase in revenue for companies properly using AI (Accenture). $300 Million Meta's contract offers for top-tier AI talent. "AI is hitting the labor market like a tsunami, and most countries and most businesses are not prepared for it." — International Monetary Fund (IMF) The Producer vs. The Consumer By 2027, if you haven't mastered the ability to make AI work consistently, you risk becoming irrelevant in the white-collar workforce. This episode breaks down how to move from a Consumer—someone who just uses ChatGPT for recipes—to a Producer who can build automated workflows, research tools, and content engines. What's Next? Are you ready to join the 0.05%? Stop watching the "30-second app" tutorials and start learning how to think differently about human-AI collaboration.

Here's what I'm hearing in the field this week—real conversations, real patterns. 1 – Conferences don't end when the conference endsThe most important part of working a conference is actually after the conference. Most people do the "meeting before the meeting" well—setting up conversations ahead of time. Where 90–95% fall short is post-conference follow-up. Your follow-up plan should: -Be intentional -Start on day one of planning -Have a 6–12 month shelf life If the follow-up isn't tight, the conference ROI disappears fast. 2 – Your value shows up in the questions you askI keep seeing this: As someone's sense of value goes up, the quality of their questions improves. Simple. Direct. Curious. Too many people: -Take orders instead of guiding -Avoid asking deeper questions -Stay on the surface to feel "safe" But the real work happens below the surface. Better questions → better listening → clearer understanding of client pain. If someone is in the room with you, they already see your value. Step into it. 3 – Clarity removes friction—every timeHere's a simple rule I give clients: When managing people → they should always know what to do now and what to do next When working with clients → they should always know what you're doing now and what's coming next Over communicate. Confusion is optional. 4 – Knowledge isn't enough—translation is everythingYes, stay up-to-date with: -Podcasts -Articles -Real-time data -Industry signals But the biggest gap I see is here: Not explaining what it means to the client. They don't care how much you know. They care about: -What this means for them -How they should execute differently now -Translate. Simplify. Target it to their world"

Brian Kippen is back after nearly four years to talk about an incredible period of growth and change at KAD Models. From teaching machining to acquiring a wire forming business, adding a MAM with automation, and managing three facilities across two coasts—all while raising a toddler. We dive into the cultural challenges of bringing precision work to a fast-paced prototype shop, the reality of machine automation ROI, and why delegation is harder than it sounds.Check out Brian's IG @kadmodels-----------------------------------------Help support the podcast www.patreon.com/withintolerancepodcast

Are you trying to figure out if your team should build an AI model from scratch or integrate an off-the-shelf solution? You aren't alone.In this episode of the MongoDB Podcast, Shane McAlister sits down with Akshaya Murthy, Director of AI Transformation at Zendesk, to decode the maze of building enterprise AI products. They dive into why integrating is often the winning move for speed-to-market, the hidden costs of custom models, and why bad data will break even the most perfect transformer model.What you'll learn in this episode:The Build vs. Buy Calculus: Why lower Total Cost of Ownership (TCO) and rapid deployment favor integration for most enterprises.Spotting "AI Washing": How to avoid vendor buzzword salads and focus on actual problem-solving and ROI.Architectural Must-Haves: Why your AI stack needs modular API layers, model hot-swapping, and CI/CD pipelines just like your standard code.The "Garbage In, Hype Out" Rule: Why a solid data strategy and a centralized single source of truth are non-negotiable.Ready to stop experimenting and start delivering real AI value? Tune in now.

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode explores the critical “delivery” phase of a 250,000 mile maintenance program, reframing the moment you hand the keys back as the continuation of a long-term professional relationship, not the end of a transaction. Host Carm Capriotto, joined by Brett Beachler and Rena Rennebohm, shares practical strategies to strengthen customer communication, elevate the shop experience, and proactively guide clients toward vehicle longevity. By focusing on the vehicle's full lifecycle and scheduling the next visit before the customer leaves, shops can move beyond transactions to build loyalty, retention, and long-term profitability. What You'll Learn: How advisor pods create a more comfortable, trust-building customer experienceWhy pre-appointment calls improve approvals and reduce estimate resistanceHow strong phone skills shape customer perception and confidenceWhy personal communication increases trust and average repair ordersHow to educate customers so they understand the value of maintenanceHow scheduling the next visit at delivery improves retentionWhy mileage-based follow-up systems drive better long-term resultsHow consistent, shop-wide processes strengthen culture and customer loyalty Brett Beachler, Beachler's Vehicle Care & Repair, Peoria, IL. Listen to Brett's previous episodes HERE Rena Rennebohm, CEO and Creator of Empowered Advisor. Rena's previous episodes HERE. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz - Visit the Website: https://remarkableresults.biz/ - Join our Insider List:

On the podcast: breaking free from the paid acquisition treadmill, how to repurpose offline events into millions of online impressions, and why a celebrity partnership can go viral but still completely flop.This conversation is shorter than usual and will be featured in RevenueCat's State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.Top Takeaways:

If your sales calls feel like you're dragging people across the line to save their own lives, you're attracting the wrong client. In this episode, Chad breaks down the difference between the pain point driven client and the ROI driven client, why speaking to rock bottom is quietly killing your retention and close rate, and how raising your own standard as an athlete is the fastest way to call forward the client you actually want to coach.   Follow Us: Chad: https://instagram.com/chadmorganfit Caroline: https://instagram.com/carolinebiddle_rd Beyond Built: https://instagram.com/beyondbuilttraining Apply for Coaching: https://beyondbuilttraining.com

In this episode of the Real Estate Pros podcast, host Micah Johnson interviews Alisa Sparks, founder and CEO of Linden Creek, a home staging and interior design franchise. Alisa shares her journey from finance to home staging, emphasizing the importance of staging in real estate to enhance property sales and ROI. The conversation explores the psychological aspects of home buying, the business side of staging, and the significance of effective marketing in selling homes. Alisa provides insights into how staging can reduce days on the market and increase property value, making a compelling case for real estate investors to consider staging as a vital part of their strategy.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of Five Minute Friday,  I dive deep into one of the most overlooked growth levers in orthodontics: tracking your marketing ROI with precision. After three flat or down years in the industry, many practices are feeling stuck. I challenge you to look inward. Are you truly tracking where patients come from? Are you deploying capital intentionally? Or are you just “doing marketing” without a measurable strategy?Quotes“Again, you need to track everything… The key will be deploying your capital in an effective way to get a consistent return on investment.” — Dr. Glenn Krieger“Hi, I'm Glenn Krieger. Nice to meet you. By the way — how did you find us?” — Dr. Glenn KriegerKey TakeawaysIntro (00:00)Why Flat Growth Is Happening (01:30)The Marketing Deployment Problem (02:05)The One Question Every Doctor Should Ask (03:00)Tracking ROI Like a Real Business (04:30)Stop Wasting Capital (05:30)Leadership Alignment Matters (06:15)Additional ResourcesI've seen firsthand how intentional tracking and disciplined marketing deployment can transform a stagnant practice into a growth machine.If you're serious about increasing revenue while maintaining peace of mind, you need systems — not guesses.That's exactly why the Make More Money Meeting in Nashville this October exists. This isn't fluff. It's marketing, sales, and ROI strategy you've never seen before — and it's limited to 250 doctors and key team members.If registration is open, grab your seat. If you're unsure how to find it, DM me directly.Stop hoping marketing works. Start knowing it works.Register for the Make More Money Meeting: https://ortho4m.com/home - For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/

In this episode of The Ross Simmonds Show, Ross breaks down five underrated career strategies that quietly separate high performers from everyone else. From investing in yourself without permission to thinking in decades instead of quarters, this is a tactical blueprint for anyone serious about long-term growth. If you're playing the long game in your career, this episode gives you the mindset and structure to win it. Key Takeaways and Insights: 1. Invest in Yourself (Without Waiting for Permission) - Stop waiting for HR or leadership to approve your growth. Identify your skill gaps and proactively close them. Books, courses, and communities offer massive ROI over time. Treat self-education as an investment, not an expense. 2. Take On the Projects No One Else Wants - Volunteer for high-visibility, low-competition initiatives. - Align yourself with projects leadership cares about. - “Messy” projects often create the biggest breakthroughs. - Growth lives where others hesitate. 3. Close Skill Gaps Before They Cost You Opportunities - Be honest about where you're weak (public speaking, strategy, tools, etc.). - Build deliberate practice into your routine. - Don't stay passive while others outpace you. - Small improvements compound into major career leverage. 4. Build a Body of Work Outside Your Job - Your employer doesn't own your expertise. - Publish ideas on LinkedIn, newsletters, GitHub, podcasts, or blogs. - Contribute to communities and become known for value. - Visibility creates opportunity especially in uncertain markets. 5. Find a Mentor Who Tells You the Truth - You don't need a cheerleader, you need critique. - Ask for blunt, honest feedback about your blind spots. - Growth accelerates when your thinking is challenged. - Seek mentors internally, externally, or both. 6. Join Rooms Where Serious People Talk About Real Problems - Surround yourself with ambitious peers. - Learn by observing how others solve complex challenges. - Communities can act as informal coaching ecosystems. - Exposure to higher standards raises your own. 7. Think in Decades, Not Quarters - Define the skills, reputation, and life you want in 10 years. - Reverse-engineer what you need to invest in today. - Systems beat short-term hustle. - Long-term clarity drives better short-term decisions. —

Are you leaving predictable growth on the table because your agency relies too heavily on referrals, or struggling to turn prospects into long-term clients? How much untapped revenue could you unlock by rethinking your approach to outreach? In this episode of The Agency Blueprint podcast, I'm joined by Tudor Dimitrescu to unpack the biggest challenges agencies face today, from overreliance on referrals to hiring and maintaining a high-quality team. Tudor is the founder of Tanda Digital, a B2B outbound marketing agency. He started Tanda Digital to leverage his expertise in using cold email and LinkedIn outreach to generate leads and achieve predictable growth in the B2B space. Listen in to learn more about pricing strategies, overcoming buyer skepticism, and designing entry-level offers that reduce risk for potential clients. You will also learn the importance of problem discovery, curiosity-driven conversations, and creating offers tailored to objections rather than generic pitches. Key Questions: [01:03] Are you relying too heavily on referrals, and how might that limit your agency's growth potential? [04:52] How does buyer skepticism in today's market affect your pricing and sales strategy? [10:32] What strategies are you using to overcome client skepticism in today's crowded agency market? [24:23] If you don't have an outbound system, where should you start to generate leads systematically? What You'll Discover: [01:16] The top two challenges for agencies: overreliance on referrals and hiring and maintaining quality staff. [05:16] How market skepticism and low barriers to entry impact agencies today, and how to communicate the real value of agency work. [10:38] The concept of entry-level offers to overcome skepticism, providing a low-risk way for prospects to engage. [13:36] How to structure entry-level offers around common objections to reduce client risk. [16:55] The Message Market Sprint – a 7-day process that improves client messaging and positioning, often leading to full engagement. [21:28] Why managing price objections effectively involves asking curiosity-driven questions about client priorities and expected ROI. [25:17] The first steps for agencies without outbound systems – start with problem discovery rather than immediate pitching. [27:45] How to start conversations with potential clients by exploring problems rather than selling services immediately. [30:49] Tudor's LinkedIn Outbound Playbook, focusing on targeting the right prospects and recognizing triggers for engagement. Connect with Tudor: WebsiteLinkedIn

Video has quickly become one of the most powerful tools for financial advisors looking to grow their business, build trust, and attract new clients online.In this episode of The Stephen & Kevin Show, we sit down with Colin Day, Wealth Advisor at Mercer Advisors, who has built an engaged audience of nearly 30,000 followers on Instagram by sharing relatable and practical videos about financial planning.Colin's content stands out because it's authentic, personal, and approachable. Instead of overly polished production, he focuses on simple, real conversations about money that connect with everyday people.We talk about how he got started with video, how his well-known “Tree Saga” content series began, and what financial advisors can learn about using video to build their personal brand and grow their practice.If you're a financial advisor considering video marketing, social media content, or YouTube, this episode will give you a practical look at what works and how to get started.What We Cover in This EpisodeHow Colin Day first started creating video as a financial advisorThe story behind his popular “Tree Saga” videosHow often he posts content and plans his videosWhere his financial content ideas come fromWhy Instagram works especially well for financial advisor videoThe role personality plays in building trust onlineHow polished your videos actually need to beMeasuring the ROI of video marketing for financial advisorsAdvice for advisors hesitant to start creating content???? About The Stephen & Kevin ShowThe Stephen & Kevin Show explores marketing, business development, and growth strategies specifically for financial advisors and wealth management professionals.Colin Day is a Wealth Advisor at Mercer Advisors based in Chesterfield, Missouri. The opinions expressed by the speaker are his own and are not intended to serve as specific financial, accounting, or tax advice. They reflect the judgment of the speaker as of the date of publication and are subject to change. “Mercer Advisors” is a brand name used by several affiliated legal entities owned by Mercer Advisors, Inc., including, Mercer Global Advisors, Inc., an SEC registered investment adviser; Mercer Advisors Private Asset Management, Inc., an SEC registered investment adviser; Mercer Advisors Tax Services LLC; Heim, Young and Associates, Inc., (MA Brokerage Solutions); and Mercer Advisors Insurance Services LLC.#FinancialAdvisor #FinancialAdvisorMarketing #FinancialAdvisorVideo #WealthManagement #FinancialPlanning #AdvisorMarketing #RIA #AdvisorGrowth

What if your brand stood out so clearly that prospects instantly knew you were the only solution—and showed up ready to buy? In this energizing episode, digital marketing strategist, keynote speaker, and former NYC performer Molly Mahoney reveals how to harness “The Spotlight Effect” to build a human-first brand that scales with AI—without sounding like everyone else.

In this conversation, Kyle Willis and Matt discuss the intersection of AI tools and virtual assistants, emphasizing the importance of combining both for optimal productivity. They explore how AI can complement human assistants, the significance of identifying problems to solve, and the investment required in training assistants. The discussion also highlights the ROI of trustworthiness and reliability in business relationships, ultimately advocating for a strategic approach to delegation. In this conversation, Kyle Willis shares insights on the effective use of assistants in professional settings, emphasizing the importance of building trust, communication, and accountability. He discusses the gradual process of training assistants to handle tasks in a personalized manner, the significance of regular check-ins, and the value of delegation. The conversation also touches on the role of AI tools in enhancing productivity while maintaining a personal touch in communication. Maximizing Productivity with AI and Delegation With Kyle Willis Resources in today's episode: Resources: - Matt Jarvis: Website | LinkedIn - Kyle Willis: Website | LinkedIn - Learn More about our Coaching Programs - https://resources.belaysolutions.com/theperfectria

Send a textAI influencers are no longer science fiction—they're already in your feed, landing brand deals, and reshaping digital marketing strategy in real time. This week on the Mike & Blaine Podcast, we unpack the rapid rise of virtual creators, CGI personalities, and fully synthetic brand ambassadors that never sleep, never age, and never go off-script. From sponsored posts created by generative AI to entirely fictional personalities building massive followings, the line between human and machine is getting blurry fast—and most people don't even realize it.We dig into why brands love AI influencers (total control, 24/7 scalability, no scandals, predictable messaging) and why audiences feel uneasy about it (authenticity gaps, trust erosion, emotional disconnect). Is this the next evolution of the creator economy—or the beginning of synthetic saturation? We explore what happens when automation meets influence, how platforms reward engagement over authenticity, and where the trust equation could start to crack.Then we flip it into the business lesson. Automation scales efficiency, but authenticity still drives loyalty. If you're a founder, marketer, or executive thinking about AI content strategy, this episode breaks down the real tactical questions:• When does AI increase margin—and when does it dilute brand equity?• Can synthetic creators outperform human influencers in ROI?• What happens to customer trust when people don't know what's real anymore?• How should businesses balance automation with human storytelling?We also look at how major brands and platforms are navigating this shift, from experimental AI brand ambassadors to algorithm-driven content at scale. Whether you're building a personal brand, managing a marketing team, or just trying to understand where digital culture is heading, this conversation gives you practical insight into how AI, branding, and business strategy intersect in 2026.If you've ever wondered whether the future of marketing is human—or synthetic—this episode is for you.Visit http://mikeandblaine.com to buy us a beer and support the show

Cut through the hype and finally see ROI you can prove. In this episode, Matt Stanley—founder of GetReviewsAndLeads.com—shares how his proprietary RACK framework (Reach, Attract, Convert, Keep) and transparent reporting help established businesses stop wasting ad spend and start generating consistent, predictable growth. Matt walks through the diagnostic process he built (including a quick scorecard and KPI setup), why most campaigns fail before they start, and how pairing smart systems with genuine relationships slashes churn and boosts lifetime value.

In today's entrepreneurial world, there is no shortage of conferences, summits, masterminds, and learning forums. But here's the real question: How do you know which ones are actually worth your time, energy, and money? In this episode, Shannon sits down with Dora Rankin to talk about discernment in business spaces - especially in a post-COVID world where the coaching and event industry has exploded with noise, hype, and inflated promises. They dive into: Why entrepreneurs are more discerning than ever The rise of "smoke and mirrors" marketing How to vet event hosts and speakers properly What to look for beyond viral posts and flashy branding Why collaboration over competition is the future How to choose rooms that stretch you without compromising your values The importance of structured sales systems alongside marketing If you've ever invested in a room that felt fluffy, performative, or misaligned — this episode will help you make smarter decisions moving forward. Key Takeaways Not all entrepreneurial events are built on substance — discernment matters. Post-COVID attendees expect measurable ROI, not hype. Viral marketing does not equal proven expertise. Testimonials, references, and tangible results matter more than aesthetics. Alignment with leadership style and values is critical. Growth rooms should challenge you — not manipulate you. Collaboration expands credibility and industry standards. Structured sales systems are as important as marketing strategies. About Dora: Dora Rankin is a powerhouse business coach, sales strategist, and author of USA Today bestselling book, The Heart Sell, dedicated to empowering women entrepreneurs to scale their businesses and unlock their highest earning potential. Host of The Heart Sell Signature Summit, Camp Heart Sell Club & Retreats as well as mentor for entrepreneurial organizations like NASDAQ and Tory Burch, Dora is intentional about rolling up her sleeves to build roadmaps to revenue through relationship building strategies. Whether you're a startup or scaling past a million, her Heart Sell methodology produces purpose driven successful businesses for women.    Join Dora at the Heart Sell Summit: https://dorarankin.com/thsss2026    Learn more about Dora here: dorarankin.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Setting the Scene & Topic Introduction (00:01:07) Hosts discuss their locations, previous meeting, and introduce the main topic: discernment in entrepreneurial events. Explosion of Coaching & Retreat Industry (00:02:24) Dora shares her perspective on the noisy, crowded event space and the need for discernment. Proving Value & ROI in Events (00:03:29) Discussion on the necessity for event leaders to show real credentials and tangible results. Industry Growth Post-COVID (00:04:20) Shannon explains how COVID-19 led to a surge in new entrepreneurs and coaches, increasing competition and skepticism. Smoke and Mirrors in the Industry (00:05:37) Concerns about inexperienced leaders making big promises without real experience or results. Attendee Disillusionment & Need for Proof (00:05:55) Dora shares that many clients come after spending heavily on ineffective programs, seeking real, proven guidance. Facade of Success & Authenticity (00:07:21) Hosts discuss the disconnect between online personas and actual business success among some industry leaders. Discernment Tips: Testimonials & References (00:08:26) Advice for attendees to ask for proof, testimonials, and references before trusting event leaders. Collaboration Over Competition (00:09:26) Shannon and Dora emphasize the importance of collaboration in the industry, not competition. Risks of Inexperienced Leaders (00:10:39) Discussion on the dangers of unqualified leaders hosting events, leading to negative attendee experiences. Impact of Lived Experience (00:12:25) Dora highlights the importance of real, lived experience in providing valuable learning environments. Discernment Checklist for Attendees (00:14:02) Shannon outlines what attendees should look for: experience, testimonials, references, and alignment. Personality & Teaching Style Alignment (00:15:32) Advice to ensure the leader's style and values align with the attendee's needs, while being open to healthy challenge. Accessibility vs. Vanity Metrics (00:16:54) Dora warns against choosing events based on fame; stresses the importance of leader accessibility. Entertainment vs. Actionable Value (00:17:43) Distinguishing between motivational/entertainment events and those offering actionable business strategies. Integrity in Event Fit & Leader Recommendations (00:19:10) Shannon and Dora discuss the importance of leaders being honest about event fit and referring attendees elsewhere if needed. Sales Cycle & Long-Term Relationships (00:21:42) Dora explains the value of long-term relationships over single ticket sales in the retreat industry. Dora's Heart Sell Summit Overview (00:22:37) Dora introduces her upcoming Cleveland summit, focused on practical sales training for women entrepreneurs. Shannon's Testimonial for Dora's Methods (00:24:23) Shannon shares her personal success using Dora's sales techniques, endorsing the summit. Sales vs. Marketing: Key Differences (00:25:55) Dora explains the difference between sales and marketing, and the need for both in business growth. Wrap-Up & Final Thoughts (00:28:05) Closing remarks, gratitude, and encouragement to connect further with resources and future events.

In this episode of Screaming in the Cloud, host Corey Quinn sits down with Roi Lipman, CTO and co-founder of Falco DB, to unpack the evolving role of graph databases in a world overflowing with data stores. Roi shares his journey from building RedisGraph at Redis to spinning it out into Falco DB, along with his enduring love of the C programming language (dad jokes included). The conversation explores why graph databases remain niche, but powerful, especially for pathfinding problems like supply chains and access management, how vector search became a feature rather than a standalone database, and what AI-assisted development means for modern engineering. Along the way, they tackle open source sustainability, Rust rewrites, AI-generated pull request chaos, and the looming question of where the next generation of senior engineers will come from.Highlights: (00:00) C Language(00:27) Welcome(01:18) Database Landscape Overview(03:17) Why Graph Databases Matter(07:25) AI Built Apps and Data Choices(10:29) How FalcoDB Fits In(12:20) Vector Search as a Feature(16:48) FalcoDB Origin Story(19:54) Open Source Business and Rust Rewrite(25:23) Toy Graph Problems and Closing ThoughtsSponsored by: duckbillhq.com

For years, recruitment marketing strategies have been built around a familiar set of rules: optimize your career site, rank well in search results, and ensure candidates can find you. But those rules were written for a world where Google was the gateway. That world is changing. Candidates are increasingly turning to LLMs like ChatGPT and Claude to research potential employers, asking detailed, conversational questions about culture, benefits, and working environment. And the way those tools surface information is fundamentally different from traditional search. The content that performs well in Google often doesn't translate, and organizations that have invested heavily in their employer brand discovery may be largely invisible in this new landscape. So what does it take to show up when candidates are searching in LLMs? My guest this week is Graham Thornton, President of Consulting and Growth at Talivity. In our conversation, he explains how candidate discovery is changing, why existing SEO thinking doesn't apply, and what organizations need to do differently. In the interview, we discuss: How AI is disrupting recruitment marketing The new uneven playing field Content and context The importance of structure and specificity How third-party content is influencing discovery How are job seekers now searching? New ways of measuring ROI What will the future look like? Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

The Brandons are back!After a brief pause from releasing new episodes, Brandon Schoen and Brandon Condrey return to the Profit Cleaners Podcast to explain why they went dark—and what they've been building behind the scenes.Rather than stepping away from the business, the past few months have been spent working deeply on the operations of their real-world cleaning company, Sandia Green Clean, refining systems, upgrading infrastructure, and preparing the next phase of growth.In this episode, the Brandons share a candid look at what it takes to run and evolve a $5 million cleaning business nearly a decade in. From expanding their workspace and solving operational bottlenecks to rethinking their marketing strategy and replacing outdated software that was slowing their team down, they discuss the continuous improvements required to keep a growing company running efficiently.They also discuss the importance of regularly revisiting business systems, why technology should accelerate your operations rather than slow them down, and how their team is beginning to explore AI tools to improve efficiency while enhancing the customer experience.Finally, the Brandons preview what's ahead for the podcast, including their upcoming Future-Proof Cleaning Business series, where they will share practical insights and lessons from the strategies they are actively implementing inside their company.For cleaning business owners looking to strengthen operations, upgrade systems, and build a business designed for long-term growth, this episode offers a transparent look at what happens behind the scenes. Listen now!And for more strategies to grow your cleaning business, access the free training → profitcleaners.com/masterclass Highlights:(00:14) The Brandons return and explain why the podcast took a short break.(02:06) What's ahead for Profit Cleaners and the direction of the podcast moving forward.(03:39) Reflections on nearly a decade of building and operating a $5M cleaning company.(04:54) Expanding operations by acquiring additional workspace and upgrading infrastructure.(07:16) Reevaluating paid advertising strategies to improve long-term marketing ROI.(07:54) The renewed focus on organic marketing and local community partnerships.(08:01) Why the team is transitioning away from their long-time CRM platform.(10:20) The need for growing businesses to adapt systems as operations scale.(11:10) Exploring how AI can enhance productivity and support customer experience.(12:26) Introducing the upcoming Future-Proof Cleaning Business series.Links/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Send a text“Be courageous enough to love yourself and be you.”-Ron StottsExclusive Insights from This Week's EpisodesImagine doubling your business profits without grinding harder—Ron Stotts reveals the inner shift that turns leadership fatigue into effortless scaling. You'll learn to breathe through blind spots, heal subconscious sabotage, and build teams that run without you, boosting sellability and legacy. Stop outsourcing control; own your evolution for massive ROI in growth and exits. Hit play now and transform how you lead.EPISODE HIGHLIGHTS00:05:00 Ron shares his journey from Marine Corps crisis to self-awareness, unlocking higher thinking for leaders.00:17:00 Stopping breath during challenges puts you out of control; breathing enables optimal solutions.00:26:00 Healing what blocks breath leads to natural, full breathing and conscious leadership.00:32:00 Stewards build exit-ready businesses independent of the founder, focusing on long-term legacy.00:39:00 Highest intentions shift to serving others, turning stumbling blocks into stepping stones.00:45:00 Exit readiness starts internally; evolve to make your business scalable and valuable.Full show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/522The Deep Wealth Podcast Most entrepreneurs do not fail.They just carry too much for too long. The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit. The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

a16z general partner Julie Yoo talks with Nikhil Buduma, CEO and cofounder of Ambience Healthcare, to discuss how AI is transforming clinical workflows. They cover the early days of deep learning, why Ambience started by running a medical practice before building a platform company, and what it takes to achieve high clinician adoption rates at major academic medical centers. They also dig into the challenge of building products when AI capabilities change every few months, the real ROI that's finally converting CFOs, and why this might be the moment to reimagine the legacy EHR stack.   Resources: Follow Nikhil Buduma on X: https://twitter.com/nkbuduma Follow Julie Yoo on X: https://twitter.com/julesyoo   If you enjoyed this episode, be sure to like, subscribe, and share with your friends! Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this master's class episode of the Smart Real Estate Coach Podcast, I sit down with Don Williams, entrepreneur, sales and leadership expert, and host of The Proven Entrepreneur Show, to talk about what it really takes to go from W-2 employee to wealthy business owner and long-term real estate investor. Don's founded a dozen companies since 1986, started his first one with just $6,000, and bought his first commercial building almost by accident—then held it for decades while tenants paid down the debt.    We dig into why your tax situation changes the minute you stop taking a paycheck, the only two things that actually matter in business, how to use side hustles and coaching to de-risk the jump from corporate, and why buying the right deals and keeping them forever can quietly build "sleep-well" wealth.    If you're sitting on the fence about entrepreneurship or wondering how to scale your income and your portfolio, this conversation gives you a real, no-fluff roadmap.   Key Talking Points of the Episode   00:00 Introduction 01:01 Who is Don Williams? 03:15 Learning from failure and slow lessons 04:46 Leaving your W-2 and becoming a first-time entrepreneur 06:11 Side hustles, fear, and crossing the street 07:01 Why every serious entrepreneur needs a coach 08:05 Don's first commercial property deal 09:07 10,000-sq-ft office building breakdown 10:10 Negotiating a 10-year fixed-rate loan 11:16 Cash flow, repairs, and never feeding the building 14:14 A near-miss with property taxes and foreclosure 15:17 "Buy, pay-off, keep forever" strategy 16:37 Paying for the right coaches (and why cheap is expensive) 18:18 The 1% rule deal bought sight unseen 19:09 Reputation as your most valuable asset 20:07 Winning on the buy side, not the sell side 21:10 Skillset vs mindset for entrepreneurs 22:20 Paying $15,000 for a half-day with a "genius" 23:49 Why getting the right coach is key in entrepreneurship 25:25 College ROI vs elite coaching ROI 26:25 The XTO Energy story and not needing to own it all 28:04 Hiring the best people on planet Earth 29:45 How to connect with Don 32:05 Christopher Robin's advice for investors and entrepreneurs   Quotables   "I made about a zillion mistakes in everything I ever did, but I won often enough and big enough to get ahead of the game."   "People overcomplicate business. There's like only two things to do in business: one is bring money in and the other is keep money from leaving."   "When you deal with the very best people on planet Earth, you can't pay too much. They'll demand that they deliver an ROI to you."   Links   Don Williams Global https://donwilliamsglobal.com   Don Williams don@donwilliams.com   The Proven Entrepreneur https://provenentrepreneurshow.com/   Free Discovery Call https://smartrealestatecoachpodcast.com/discovery   3 Paydays® System Mastery Course - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod   Apprentice Program https://3paydaysapprentice.com Coupon code: Podcast   Masterclass https://smartrealestatecoach.com/masterspodcast   3 Paydays Books https://3paydaysbooks.com/podcast   Strategy Session https://smartrealestatecoach.com/actionpodcast   Partners https://smartrealestatecoach.com/podcastresources

Chances are, your accounts receivable (AR) is not dialed in. Kiera provides very tactical, specific tips on how to get your AR cleaned up and start bringing in money you've already earned. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today is a very important topic But one the people like my rat rat rat, but guess what my rat rat rat is gonna make you a lot of money So I hope you're excited for it. So we'll take that rat rat rat into kaching Because it's dentistry party done and we're just gonna like help you out. I hope you guys enjoy hanging out with me This is my like nerdy geeky side that definitely loves and obsesses of being able to help you guys and it's been so fun I'm working with some people and teaching them about this and   getting them excited on how they can fix their AR ⁓ is something that just like really, really lights my fire because doctors, you do the freaking dentistry, get paid for it. Can I get an amen out there? Like seriously, you do the dentistry and AR and making sure you're paid is something that I am so obsessed about. So, and this doesn't mean doctors, have to do it yourself. So I want us to get into the AR like the womp, womp, womp, it's annoying, but guess what? These are billing tips that work that are gonna make you a lot of money for work that you've already done.   This is like people like, Kiera, how can I make more money and not do more work? And I'm like, just take the money, the what you've already done. it's crazy. lot of people come in and like, Kiera, you're really going to be able to like, ⁓ give us an ROI on your consulting. And I'm like, time. Why? Because I know your AR is out of control. have yet to meet a practice that has perfect AR. And if you are the practice email me, I'm going to give you a freaking shirt and we don't get out done on a team shirts anymore. So yeah, you should definitely email us. ⁓ there are a couple of practices out there.   But most the time, AR is something that is not dialed in. It does not have a plan. And this is something that is going to be very tactical for you. So first step is AR. What is AR? It's the accounts receivable. Okay. And there's two parts to it. AR has the patient portion and the insurance portion. Okay. So when we do dentistry, we need to make sure we collect money and we bill insurance and then we make sure that we get paid for that. Now, insurance is such a sneaky little game and I get so annoyed by it I love to teach people this.   So we need to have it where there's like a few processes that make AR really good. So we're gonna break it down very simply. Number one, good information in means good clean claims going out. I'm always like, we send clean claims. Clean claims mean, clean claims, clean claims. Clean claims, clean claims. ⁓ Clean claims. I'm gonna giggle saying it. I can hear the little jingle in my voice. Clean claims means that we...   have the correct information. So I've got the patient's name, the date of birth, the insurance information. That's all correct. I've got the group number and please for the love of everything, holy, do not make a million group numbers. Do not do that. Make sure AR are so messy and your insurance box is so messy. We just have it. We also need to have fee schedules that are up to date every single year. Please do that. We need to attach it. We do not want write-offs. So what this means, ⁓ also another like, it's not a pet peeve. It's just like,   Oh, I'm sorry. You need to like listen to the podcast and implement this. Stop reporting to me your fees in gross numbers and do it in net. So many times I get on calls with people and they're like, Kiera, we produced like 2 million, but we collected one. And I'm like, ouch. And they're like, well, like our net was like, you know, 1.2. I'm like, so tell me you produce 1.2. Let's live in real land numbers, not the 2 million. Cause you're always going to be mad at me. They're like, well, I produced 2 million, but I'm only making a million. Well, yeah.   Because guess what? You didn't really produce two million. I know you want to say you did, but guess what? Insurance is what really is paying you. So we've got to do that. And I know you don't want to, but when you will do this and you attach the correct fee schedules to it, you are actually going be able to predict your numbers better and your money and your finances are going to get better on your personal side too. So hear me out. It was the worst day. was worse than Christmas getting a lump of coal. I took our production and it dropped us by 30%. And guess what? My goals are to produce 20 grand in a five out practice per day. You want to know how hard that was? I was like, I'm never going to make it.   But guess what? Because I was reporting in real numbers, me even as a TC and an O.M. we were able to schedule more correctly and get us to the actual 15 grand of true 15, 20 grand per day of true production that we were collecting. How much do think my business grew? ⁓ a lot because we were actually producing incorrect numbers, not inflated numbers. So clean claims. We're back to that clean claims mean we've got correct information. We've got the correct ⁓ all of the information is correct.   We've got our insurance verification done and we've got the fee schedules attached. So then when I'm giving an estimate, I'm estimating to the best of my ability. We do not send pre-Ds. I call them pre-denials. You can have your own opinion, but I really truly do not like pre-denials. They take time, they waste energy. And to me, guess what? I got the best information. I'm a thousand dollars. I'm an insurance coupon. I need to be a dang good treatment coordinator that's able to communicate this. And if the patient owes money, guess what? We've got to be really good at communicating that too. This is our best estimate.   I'm gonna do my absolute best. We called your insurance company. I've got the best insurance verification. This is the absolute best I can get today. We're gonna take care of that. And on the flip side, hey, worst case scenario is you're gonna owe this much out of pocket. Tell them that. Then they're not mad at you when you call them. like, hey, insurance didn't pay as much as we thought. But remember, worst case scenario, this is what it is. And I can work with you to get that collected, okay? So then from there, we make sure we have correct documentation as well. We need to attach the correct narratives.   ⁓ insurance or excuse me, x-rays, intra-orals, whatever we need to get that paid. Insurance companies are obsessed with not paying for you, but it's because they play the game. So just figure out the rules of the game. We have our fee schedules in there. We send the correct documentation and we send it out every day and we check to make sure none of these claims get stuck in our claim sender. Okay, so we wanna make sure it goes through the clearing house. It doesn't get stuck there. I feel like that's like the post office for claims. We send it through and we make sure all of them get pushed through to the insurance company.   and then we follow up. And now this is where I need owners of each of them. So we need somebody to make sure that all of our intake process is correct. We need someone to make sure that our, what we send out in our claims is correct. And we tell the clinical team what we need for every single claim. And then from there, we have one person who owns our billing department. AR needs to have a clear owner. Who is our billing person that works on this every single day? Yes, you heard me. Because the goal is to get our claims paid within 30 days. You can do it. It's doable, but you gotta have a process.   So that person then their job is I recommend we run the AR list at the beginning of every single month. Then we put it into an Excel spreadsheet or however you want to do it. I found that it's easiest in Excel and then we have it color coded. And I like it to be broken down so that way the biller, their goal is to get through every single patient. Yes. And I have seen 2,500 patients, 7,500 patients. Like it is amazing how many like line items we can get. Hopefully you're more like the 500 to 700 patients on that AR list.   Then what we do from there is we've got patient portion and insurance portion. And what we want to do is we want to actually get this really, really dialed in to where we are collecting at time of service, the patient portion. My hope is that your patient portion that's due is very minimal. And the only time we have a patient portion due is because insurance didn't pay as much as we expected them to. So we got to go collect. We've already collected the money before they go out. Please, for the love of everything, holy do not let your patients just be like, I'll pay you with an insurance pays. Absolutely not.   collect the money today. It is much easier to collect today and give a refund than it is to go chase money. I'd rather you get paid today, wait on insurance. That's fine. But be like, hey, we call your insurance. We estimate really, really well. This is how much we're going to collect today. And then, hey, if it's good news, great. We're going to be able to get you a refund. And if it's not, then great. We're not going to have to call you and ask for as much in the future. So this is what we're estimating. This is our best estimate. We've called your insurance company. We've done everything we possibly can to make sure it's the best we can. And I guarantee you, we're going to take great care of you.   Collect the money. Then when it comes in, what I like for the biller to do is to look, what did this insurance company actually pay? And then go update your fee schedule to the true numbers, because fee schedules are just very generic, but for your area and your zip code, we actually like, if insurance billers will go through and look at that and be like, on a crown, Delta Dental actually pays $758. You're like, yeah, right here, it's like 500. Okay, so $558, but we had 500 in there.   Go update that so then we collect more accurately throughout the year. If we are really disciplined in this and our insurance biller will do this, your billing gets so much tighter and we have less money in our AR. Then we go through it, we go through every single claim. Now if your insurance is a lot in the AR, because we haven't worked it, you're gonna wanna work with the top pieces first. The most expensive, the biggest accounts, and I work insurance ones, and then I work patient ones. And I also am looking at the 90 days, and then the 60 days, and then the 30 days.   And then the zero, don't even like zero to 30. don't even touch that 30 to 60. Yes. 60 to 90. Yes. Over 90 for sure. I'm going to hit that. So you can sort your listing Excel of the biggest account balances. And we're going to call the insurance. We're going to call the patients because you feel like you made like a lot of progress. Also, we can look down at the bottom. Another thing too, is sometimes there's like $5, $10. If your insurance list is really big and your AR is really large, sometimes I recommend writing like below $10. Now this is your money. It's not mine. So you do what you want to do with it.   Sometimes I do recommend writing that off, but before we do it, we're to want to send statements to everybody, see if we can collect any of that. Then we have a set date where we're just going to write it off and call it bad debt. We're going to fix our processes moving forward. But if you will do this and you follow it and everybody follows it every single week, every single month, your AR is going to get cleaned up. So people are like, but it's so hard. And we have like one person who owns it. And I say like Tuesdays and Thursdays are insurance and Monday, Wednesday, Fridays are patients. And we call our patients and we do our insurance.   and we clean it up and we get the correct fee schedules and we make sure that we're following up consistently. We're hearing, excuse me, what they say on the ⁓ claims. We're hearing what they are denying. Also, just because it's on a claim and they on an EOB and they say, you need to write this off. We do need to be really smart on insurance and we don't just say, we wrote it off. Absolutely not. We double check, we verify why was it written off? What were the reasons for it? Can we resubmit it? Can we get this paid? Is this a patient portion that needs to be paid?   Do not just write it off because the EOB says it was written off. So we do not do that. Then what I also recommend is we often wait till the end of the month. We talk to our billers and they didn't get through all their AR. Office managers should be meeting every single week with their billing coordinator and the biller needs to be reporting. Here's how much AR I've completed. This is where I'm at. This is my plan for the next week. I'm going to get through every single patient this month. Also, we do not just send statements out. People love to do this. I'm very pro.   We call first, we text and then we send a statement. Why not just call them right then and there and be like, hey, Kiera, great news. We got insurance paid, we owe this amount and I can take card when you're ready and get that all cleared up for you. Send them a text with the payment link. Here you go, this is the balance and they will pay it. Send them a statement that has a QR code to pay online. You guys stop having them write checks and send it to the practice. Make it easy, talk to your payment processor. I love Moola for this. They make it so easy for patients to pay and their fees are so low. So if you need it, tell Moola, The Dental A Team, sent you.   They're incredible and they're a great processor for you. But this is where it has to be. And I'm really big on what we need to have our goals be. So I like to make this simple. Our over 90 should be no more. All of our collective AR should be no more than one month's worth of collection. So if you're producing 100,000, there should be no more than 100,000 sitting in AR. you've got more than that, let's fix   the way I like the goals to be is I like it to be it's no more than 15 % is in our 30 to 60. And the reason why is because that's going to be pretty big. Now zero to 30, I don't worry about, but it's 15 % or less in our 30 to 60. Then it's 10 % or less in our 60 to 90 and less than 5 % over in our over 90. We want to make sure that it follows that. So that way you guys are able to, but great. And those are very generic and you can get those lower. The only thing that usually impacts are over 90 are usually payment plans and also ortho.   So if you have those in there, there are ways that we can discuss with you on how to get those out to clean up your AR, but you've got to have this structured. We've got to have this to where people are following it. And we need to get this in every single week and like truly work with our billers. And if offices will follow this, you guys, this is something that is not hard, but it does take discipline and discipline does equal freedom. And doctors, had a doctor and she was just like, Kiera, I'm not making any money. And I was like,   I don't understand because you have so much money in AR and your production's so great, but we're not collecting the money. So step one is we collect. Now, if your AR is also like ballooned out of control, we can fix it and we collect money when they check in and we make sure we collect on the checkout. So this way we're catching both sides of when patients are in the practice. And some people are weird about that. And I'm like, why are you weird about that? We know they have a balance and we're gonna collect it when they check in. Think about going to the doctor's office. So like perfect, they collect money as soon as you check in every single time.   It's not weird for people to do that in healthcare. So let's collect on the intake and let's collect on the outtake when we're giving the treatment plans. These two areas are gonna fix AR and people are like, that's so hard. And I'm like, I would much rather collect money when they're in the practice rather than needing to call them. Also, another mode of thought is I don't ever give more than 1 % of collections in refund checks every single month. So refunds and credits can get really ballooned people are like freaked out about that. Cause maybe like collected too much, which is like,   High five, good. I'm not saying over collect, like, hey, insurance paid more like that's a win. But before we give those refund checks out, those are the ones I'm gonna call first to see, do they have unscheduled treatment? Like, hey, great news, your insurance paid more than we thought. Let's get you scheduled, let's use that credit for this treatment. So it's a great way to fill your schedule too. But hey, if there's a true credit on the account, let's just start writing 1%. So if we're producing 100,000, what's 1 %? You got it, a thousand bucks, okay?   So 1 % of that, we're gonna then write those refund checks back for that month. This way it doesn't hurt your overhead of time. Now watch because there are certain state laws that do require you to give refunds sooner than that. So check your state laws and make sure like whatever it is. There are some new ones that have just come out. So be sure to check that so you're compliant with your state laws. If there's nothing about it, 1 % is usually a pretty good frame of mind. So that was a quick down and dirty and I hope you enjoyed it. But really taking it from clean claims, you're welcome.   to fee schedules being entered in, to submitting claims and making sure they go through, to following up on our insurance, making sure that we're tracking that so everybody knows where our claims are at, what things are going on with that. And then from there, we're gonna make sure that we have ⁓ every single week check in with our biller. And billers know we want 15 % in our 30 to 60, 60 to 90 is 10%, over 90 is no more than 5%, no more than one month's worth of collections total in our AR, and giving back 1 % refunds.   You guys, this is something I obsessed about. This is something we work with billers on. I have a practice in Oklahoma that we worked with. They had 2,700 line items of this and we just worked with our team and we cleaned and we cleaned it and it took us about two years and we were able to get them back into perfect collections, perfect processes. It took a while, but discipline, dedication and setting these things into place now are going to protect you and prevent this from happening in the future. Also, there are some great AI companies that you can use.   ⁓ Lassie is a great one that I've heard of. There's a few new ones coming up on the market. So if you need help with it, insurance verification, you can outsource. We have a lot of resources. So if you need any email Hello@TheDentalATeam.com. And if you're like, I need help, I'm drowning, I'm not making money. Let's talk. Profit production guys. it's the way we get more profit. We either increase our production, decrease our spending or increase our collections. Those are the three levers. So whatever those three we need to work on. And sometimes it's so hard because you're like,   But like I'm doing dentistry all day long, Carrie, I have time. You're right. You're supposed to be the dentist and the CEO. Let us train your team for you. That's what we love to do. Work with you and your team. So reach out. Hello@TheDentalATeam.com. Commit to being profitable this year. Commit to getting your AR in place. Commit to following these billing tactics. You guys, it is not hard, but it does require discipline. And we're happy to help you set it up. We're happy to follow through. We're happy to show you how to have the conversations. We're happy to show your team how to do this. We're happy to build KPI scorecards so you can watch it and utilizing analytics for it. So it's never daunting and scary.   It's disciplined dedication and dedicated time to make sure this happens. And usually team members get scared and it feels daunting. So it's kind of like the laundry. just like keep letting it pile up, but doctors, this is your hard earned money. And I don't believe it should be like laundry that piles up. It'd be, should be something that we are actively engaged in fixing and working through to make sure that you're getting paid what you need to be paid. So reach out. Hello@TheDentalATeam.com. And as always, thanks for listening. I'll catch you next time on the Dental A Team podcast.

Today's show features: - Leonard Bellavia, Founding Partner of Bellavia Cohen P.C.
 - Mike Van Ryn, Vice President of Talent Development at Zeigler Auto Group

 - Terry Lange, Assistant General Manager at Suburban Ford of Ferndale This episode is brought to you by: Great America – Planning a new service lane, collision center, or showroom refresh? GreatAmerica finances dealership build‑outs and remodels—including service equipment, collision & repair, body & paint, EVSE, car wash, signage, and software. Our fast credit decisions keep projects on schedule, while flexible financing structures are designed to support growth, efficiency, and long‑term ROI—without tying up cash needed for inventory, staffing, or daily operations. Visit https://carguymedia.com/4l4uK13 to learn more! AutoHauler Exchange – Auto Hauler Exchange is the vehicle transportation marketplace connecting shippers and carriers directly to remove inefficiencies, cut delivery timelines in half, and save 15-20% on transport. Visit https://www.autohaulerexchange.com/ to set up your free account today. Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠https://www.twitter.com/GuyDealership⁠ Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠ TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠ LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠ Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠ Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠ Everything else ➤ ⁠dealershipguy.com