Podcasts about ROI

Mark Herre is the Co-founder and CEO of SEOgame, Inc., a pioneer in white-label SEO services since 1996. For nearly three decades, he's helped digital agencies boost rankings and revenue through a performance-based, "no rank, no pay" model. Known for his innovative approach and agency-focused mindset, Mark continues to lead SEOgame in blending SEO expertise with AI-driven strategies — offering agencies a risk-free way to grow and scale. In this episode… Success in digital marketing doesn't just come from knowing SEO — it comes from mastering how to scale it. Many agencies struggle to deliver consistent results, retain clients, or grow profitably without overwhelming their teams. So how can agencies simplify SEO delivery while achieving measurable, lasting results? As Mark Herre explains, achieving results requires performance-oriented methods and true cooperation with agencies. He highlights that SEO success isn't about promises — it's about proof through results, data, and accountability. This mindset has enabled him to establish long-term collaborations founded on trust and deliver measurable ROI. Mark also emphasizes embracing AI-driven tools and smart keyword strategies to stay competitive and deliver scalable growth in an ever-evolving digital landscape. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mark Herre, Co-founder and CEO of SEOgame, Inc., to discuss mastering white-label SEO success. They talk about his "no rank, no pay" model, the power of performance-based results, and how agencies can scale sustainably through trust and innovation. Mark also shares insights on AI integration and networking for long-term growth.

Three words to Google Gemini and you can kiss your PowerPoint woes goodbye.

What if the secret to scaling success isn't more hustle — but better energy management? In this powerful episode of The AI Operator Podcast, host Jordan Park welcomes Lisa Goldenthal — Top 15 Executive Coach, high-performance expert, and creator of The BOSS Method — to share her proven system for leading sustainably without burnout. Lisa G. opens up about her own journey through burnout and breakthrough, the neuroscience of energy, and how her Boss Up & Execute Planner helps high achievers align focus, clarity, and execution — even in the age of AI. In this episode, you'll learn: 1-What burnout really costs high performers 2-Why energy — not time — drives leadership ROI 3-How AI can support balance, not overwhelm 4-Lisa G.'s BOSS Method for sustainable success If you're ready to stop running on empty and start leading with clarity — this one's for you.

When you've been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what's next. In this episode, I sit down with Neal Goyal, SVP at PostPilot, to talk about how he's helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail.  Neal shares how PostPilot is turning mail into a data-driven, performance-marketing channel for modern brands — one that's not only defensible against AI disruption, but also amplified by it. What I loved most about this conversation is Neal's clarity and conviction about where commerce is headed. He's seen the evolution of digital saturation, rising acquisition costs, and "tech bloat" — and he believes the brands that will win are those who balance smart automation with authentic connection.  PostPilot is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today's marketers. Here are a few highlights from our conversation: *  AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital.   * Defensible Channels: Why direct mail remains one of the few marketing channels that AI can't replace — but can help scale.   * The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print.   * Performance That's Measurable: How brands can track incrementality, integrate with Klaviyo, and optimize ROI in real time.   * Culture and Customer Obsession: The story behind PostPilot's founders and why customer service is their ultimate growth advantage.   Join me, Ramon Vela, as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers.   For more on PostPilot, visit: https://www.postpilot.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/Find Dolla General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/Find DGMN online at: https://www.dgmedianetwork.com/Here's what we asked Austin :Why don't we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience propositionLet's talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?You're here at groceryshop with us, what are you hoping to accomplish at this conference? What would be great takeaways?So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?What does a best in class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?Measurement = we've discussed this enough times over the years, can you please share what metrics and ROI reporting brands and advertisers can expect when working with DGMN?I'm sure you've been thinking about instore media : give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?What's next for DGMN heading into 2026? Tech, audience growth, you partnerships, etc.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Today's guests are Matt Berseth, Co-founder and CIO at NLP Logix, and Russell Dixon, Strategic Advisor at NLP Logix. NLP Logix is a fast-growing AI services firm based in Florida that serves both the public and private sectors. Berseth and Dixon join Emerj Editorial Director Matthew DeMello to discuss how enterprise leaders can successfully deploy AI collaboration tools like ChatGPT Enterprise and Microsoft Copilot, set the right foundations for adoption, and measure ROI. They also share practical takeaways on identifying high-value use cases, tracking meaningful usage and productivity metrics, creating feedback loops to share best practices, and embedding AI tools into workflows to deliver sustained business impact. This episode is sponsored by NLP Logix. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast!

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common "top of funnel" marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they signal trust Why remodelers should use social media—even without going viral The new way Meta ads work (and why they're easier than ever) The role of email marketing in nurturing leads Direct mail that doesn't feel like junk Trade shows, magazine ads, and when (and when not) to use them How to measure success when ROI isn't immediate

If content is the raw material of generative AI, it only makes sense that an AI-driven contract automation platform would want to acquire the world's largest database of contracts and clauses. That is exactly what happened recently when SimpleDocs, a company with an AI contract drafting, redlining and review platform, acquired Law Insider, which claims to be home to 5 million contracts and 20 million clauses spanning more than 50 languages. One aspect of this acquisition that makes it particularly interesting is that both companies were founded by the same person – and that person, Preston Clark, is our guest today. In that sense, you might say this isn't a typical acquisition story, but more the deliberate convergence of two complementary businesses that were built separately over more than a decade, each with its own DNA, but always with an eye toward this eventual combination. In an AI market increasingly criticized for being "just GPT wrappers," Clark and his team are betting that workflow-specific tools powered by real contract data will deliver the precision and ROI that legal departments and law firms are demanding.  In our conversation, Clark walks us through the strategic thinking behind this acquisition and how this combined entity plans to differentiate itself in an increasingly crowded legal AI market. He also shares his vision for the future – one that extends beyond contract drafting and review into adjacent workflows that could reshape how legal teams interact with contracts altogether.    Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). Eve, taking care of the tasks that slow you down so you can operate at your highest potential   If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.  

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—and what actually scales in 2025. Erik shares how AI has collapsed the product moat, making distribution, brand, and go-to-market the real advantages. He explains the “vibe” behind breakout brands (think Liquid Death) and why software companies must now win on trust, positioning, and partnerships rather than feature lists. We dig into Hawke Media's early differentiation—“your outsourced CMO,” month-to-month flexibility, and a la carte services—and how credibility compounds through consistent standards, client communication, and third-party validation (PR as trust, not awareness). Erik also breaks down the myths of ROAS, how to measure what matters across sales cycles, and a pragmatic framework for investing in founders with an unfair advantage. Finally, he offers founder operating principles: build the company you want to run, avoid burnout and bad debt, and let culture be the brand customers experience. If you lead growth, run a services firm, or invest in SaaS, this is a tactical masterclass in cutting through noise and turning credibility into compounding results.TakeawaysAI shrinks product moats; distribution and GTM become the edge.90% should be scalable, repeatable marketing; 10% creative bets to stand out.Brand “vibe” creates defensibility—even for software—by signaling trust and values.Positioning that travels (“your outsourced CMO”) fuels word-of-mouth and referrals.PR is a **trust*asset more than awareness—turn third-party moments into ads.ROAS often lies; anchor to sales cycle, lifetime value, and full-funnel ROI.Think in “half-lives”: run long enough to see conversions, then optimize and wait again.Relationships and communication keep clients through dips; performance alone isn't enough.Niche vs. breadth: define ICP and messaging; teams can specialize without shrinking TAM.Use the Rule of 40 to balance profit and growth when setting spend.Investors should seek unfair advantages: embedded founders, ecosystem ties, real GTM.Founder principle: build for yourself; avoid debt/burnout—your ambition sets the ceiling.Chapters00:00 Intro and guest setup Erik Huberman and the new moat in an AI world04:20 Distribution, partnerships, and GTM as the unfair advantage08:05 Brand “vibe” and positioning that actually travels11:45 How Hawke Media stood out the outsourced CMO model21:30 The awareness → nurture → trust framework34:40 The ROAS trap and what to measure instead44:05 Spend strategy, Rule of 40, and scaling channels47:00 Sales-cycle “half-lives” and realistic ramp timelines48:45 Make-it-work mindset for leaders and marketers52:50 Investor lens embedded founders and unfair advantages58:21 Final takeaways and closeErik Huberman's Social Media Links:https://www.instagram.com/erikhubermanhttps://x.com/ErikHubermanhttps://www.linkedin.com/in/erikhuberman/Erik Huberman's Websites:https://erikhuberman.com/https://hawkemedia.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

B2B content doesn't have to be boring.  Just ask Adam McQueen, the mind behind Klue's Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies. They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams. If you've ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook. Follow Adam: LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Grand Canyon University is a large private Christian University in Phoenix and they are known for their men's basketball home environment as the Havocs. Those in the industry know GCU has joined the Mountain West and Boggs gives details on the decision and the ROI of the move. We talk about her process of a head coaching hire from A-Z and how she evaluates her head coaches, too. GCU has recently partnered with a local TV network to regularly air multiple GCU sports broadcasts - something I think more athletic departments need to try and replicate. The conversation is bookended with advice for those aspiring to be an AD in this new era of college athletics, including why she puts out social media videos documenting the day in the life of a D1 AD. Higher Ed Athletics is presented by PILYTIX, an AI tech company for higher education institutions and sports organizations. Increased Donations. Fast, Effective Targeting. Improved Performance. Learn more: ⁠https://pilytix.ai/HEA has partnered with AD Vantage for AD Insights and Coaching Hires. AD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: www.athleticdirectorvantage.com

Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales-Paid search today (rising CPCs) and what's next for social/TikTok search-Practical AI workflows: brand-tuned GPTs, faster content ops, better insightsIf you're a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.Chapters: 00:00 Intro 01:05 Jason's path & why builders need better data 03:00 The Digital Marketing Ladder 06:10 Websites & assets: the #1 ROI lever 09:10 AI search and “bot-to-bot” readiness 12:20 From SEO to AIO: content that ranks in AI 20:05 Validating the AI recommendation: trust pages that matter 24:00 Visuals that feed AI (not just look pretty) 26:00 Measuring ROI with CRM + attribution 28:30 AI tools/workflows Jason recommends 31:00 What's next: TikTok search & beyond 33:00 One thing overwhelmed teams should do now 34:30 Where to find Jason

Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset. In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more. This episode is for every artist who's ever wondered: am I really built for the indie lifestyle?FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW LaRussell:https://www.instagram.com/larussellFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod

Send us a textScared of implementing AI in your dental practice? Dr. Tom Rutner is here to walk us through the pros & cons of using AI, and help us learn how to implement in a way that doesn't replace us, but empowers us✨Dr. Rutnery has successfully integrated AI across nearly every part of his dental operations, from diagnostics to documentation, with a focus on implementation strategy and team mindset. What started as curiosity during dental school turned into a passion after seeing the remarkable ROI increase from his first AI tools. He describes himself as a pragmatic implementer who keeps turning into an all-in innovator.Dr. Rutner owns three dental practices in Northern California, bridging both private practice and Medi-Cal care. A graduate of Columbia University College of Dental Medicine and former class president, he's known for blending pragmatic strategy with forward-thinking innovation.Outside of dentistry, Dr. Rutner enjoys golfing, cheering on the 49ers, and spending time with his wife, their toddler, and golden retriever, as they prepare to welcome a new baby later this year.✨Connect with Dr. Rutner:Website: https://miguelstanley.com/LinkedIn: https://www.linkedin.com/in/drmiguelstanley/Huge thank you to our educational partner, Toothy AI for making this episode possible!Learn more here: https://www.toothy.ai/

In this episode of Talkin' Shop, Brandon and Nick tackle a critical decision for shop growth: financing new CNC equipment versus paying with cash. Discover why using cash reserves might be slowing you down and how strategic leveraging can protect your cash flow and scale your business faster in 2025 and beyond. Brandon argues that financing a productive asset, like a CNC machine, should be viewed as a growth tool, not just debt. He compares it to hiring an employee—you wouldn't pay their entire year's salary upfront, so why deplete your capital on a machine that generates revenue?. The discussion covers how waiting to pay cash can lead to missed opportunities, lost revenue streams, and falling behind competitors. Preserving your working capital allows you to cover unexpected expenses, materials, and labor, while the machine pays for itself through increased efficiency and margins. Later, the hosts answer audience questions, including the best laser table for a beginner (like the 2kW single-phase fiber laser) , which CNC router to start with for a cabinetry business (the RC or Pro Series) , and technical questions about ball screw systems. Learn how investing in American-made CNC technology from Lakeville, Minnesota, can be the most strategic decision for your shop's ROI What's your take on financing vs. cash? Let us know in the comments! And be sure to Like, Subscribe, and hit the bell so you never miss an episode of Talkin' Shop. [00:00] - Intro: Financing vs. Cash Flow  [04:28] - The "Hiring an Employee" Analogy  [05:26] - Answering Customer Questions  [05:58] - Q: Best CNC Laser for a Beginner?  [07:50] - Q: Best CNC Router for Cabinetry?  [12:32] - Main Topic: Why Cash Flow Isn't Always King  [17:11] - Financing as a Growth Tool, Not Debt  [26:00] - Why Customers Say "I Should Have Done This Sooner #TalkinShop #ShopSabre #CNC #Financing #BusinessGrowth #CashFlow #CNCmachine #Manufacturing #Automation #CNCRouter #CNCLaser #AmericanMade #SmallBusiness #Section179 #madeinusa  Check out all of our equipment at https://www.shopsabre.com/ Follow us for daily CNC content Facebook:  https://www.facebook.com/shopsabre Instagram:  https://www.instagram.com/shopsabre Twitter/X: https://x.com/ShopSabreCNC TikTok: https://www.tiktok.com/@shopsabre LinkedIn: https://www.linkedin.com/company/shopsabre-cnc/ Like and Subscribe to our YouTube channel for more CNC router and CNC plasma cutting machine tutorials, DIY project builds, and more. We feature cutting in different materials such as wood, plastic, aluminum, and other various steels. For over 20 years, ShopSabre CNC has provided businesses and hobbyists with the best CNC machines at the best value. By focusing on unbeatable customer service and high-quality products built in the USA, we've grown from a single machine built at home to one of the most trusted CNC machine manufacturers in the country. Since building our first machine two decades ago, we now have over 10,000 CNC routers, plasma, and laser engraving machines in a wide variety of industries in over 40 countries. Our success is a result of our commitment to developing a better way to build CNC machines and support our customers. ShopSabre CNC  www.ShopSabre.com 21673 Cedar Ave, Lakeville, MN 55044 800-493-6021

OpenAI: reportedly losing $12 billion a quarter.

Most investors are spending time & money on inbound leads without realizing how much money they're leaving on the table by not making the most of each one. James Hartquist, investor and one of the brains behind Property Leads, has seen what works — and what doesn't — across thousands of real estate investors' businesses nationwide. In this conversation with Carrot's Brady Winder, James breaks down exactly how to maximize ROI from every lead source, how long to stick with a marketing channel before calling it quits, and the follow-up systems top investors use to turn 92% of unresponsive leads into real conversations. You'll also learn how to stay out of “spam-likely” purgatory, the right budget to actually get a deal, and why integrity and speed-to-lead are the ultimate sales advantages. Listen in! Mentioned in This Episode: Find Property Leads in the Carrot Marketplace: https://marketplace.carrot.com/services/property-leads-pay-per-lead/ Free Caller Registry: https://freecallerregistry.com Get the free follow-up sequence: https://docs.google.com/spreadsheets/d/1VYTWkSxNIuDjCD4pi1sRDMvCK6xtBLl8pwvbn8fWgb8/edit?usp=sharing Key Quotes: “If you're going to wholesale it, just tell them. Make offers with integrity and fully intend to do what you say.” “The investors that win call within 30 seconds. Be the person that's hard to beat to the deal.” “Every lead source works — if you work it long enough to fix the bottlenecks.” “You can't save your way to your first deal. You've got to fund your marketing and go all in.” “People think honesty kills deals, but it actually builds more trust and gets you more contracts.” ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's YOUR time to #EdUp In this episode, part of our EdUp Extra series (because who doesn't love a little extra goodness in their life), & sponsored by the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,YOUR guest is Dr. LaMont Jones, Managing Editor for Education, U.S. News & World ReportYOUR cohost is Darius Goldman, Founder & CEO, Career-BondYOUR host is ⁠⁠Elvin FreytesHow can families leverage U.S. News' 8 billion yearly impressions, free rankings & 10,000 plus scholarship database to find the right educational path?Why do outcomes based metrics like Pell Grant graduation rates & high paying associate degree programs matter more than traditional prestige for ROI?What strategies can higher education leaders use to strengthen mission clarity, increase transparency & demonstrate value proposition in a changing landscape?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then ⁠​subscribe today​⁠ to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025!

Publishing a book is exciting—but without a clear strategy, it's easy to waste time and money on tactics that don't deliver. I've seen authors spend thousands on marketing tools or consultants without first identifying their goals, audience, or messaging. The result? A lot of effort with very little return. That's why I emphasize building a strategic foundation before making big investments. When you know who your book is for, how it fits into your business, and what success looks like, you can make smarter decisions and avoid costly detours. If you're unsure how to make your book work for your business—or you've already spent money on tactics that fell flat—I invite you to a complimentary 30-minute book launch brainstorming session. Schedule yours at www.BookLaunchBrainstorm.com.  Let's dive into today's panel discussion, where our guests will share real stories of what happens when you lead with strategy—or don't. Jacqueline Kucera, author of “Fearless Mind: How Your Human Brain Beats Artificial Intelligence.”  Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose. Please join me in welcoming Jacqueline and Marcey. In this episode, we discuss the following:

We're coming to you live from Washington, D.C., at the Goldman Sachs 10,000 Small Businesses Summit—the largest gathering of small business owners in U.S. history. With more than 2,700 entrepreneurs in one place, the energy is electric, and the conversations are powerful. Among them is our guest, Brandon Dahms, owner of Innovative Manufacturing & Engineering (IME) in Des Moines, Iowa. Brandon's story captures what this summit is all about—growth, resilience, and transformation. After starting his career with plans to work in sports marketing, he took an unexpected turn into manufacturing and never looked back. Today, his 10,000-square-foot, lights-out machining operation runs nearly 24/7, serving as proof that automation, strategy, and strong leadership can turn even the smallest shop into a powerhouse. In this episode, we talk with Brandon about how the Goldman Sachs 10,000 Small Businesses program helped him refine his growth strategy, strengthen his company culture, and position IME for long-term success. We dive into what it's like to go through a program that feels like an "MBA for real-world business owners" and how it shaped his ability to pivot from a traditional job shop to a high-volume, automated manufacturer. We also explore the advocacy side of the program—how small business owners like Brandon are meeting directly with congressional leaders to influence policy on issues that affect manufacturers every day: workforce development, healthcare costs, and economic uncertainty. From his experience in the classroom to his conversations on Capitol Hill, Brandon shows how one voice can help represent the entire metalworking nation. If you've ever wondered how programs like this can truly impact your business—and why stepping outside your bubble might be the key to future growth—this conversation is one you don't want to miss. Segments (0:39) Grow your top and bottom line with CliftonLarsonAllen (CLA) (1:15) Recording at the Goldman Sachs 10,000 Small Businesses Summit (2:48) Brandon Dahms' origin story in metalworking (6:07) Why "Innovative Manufacturing & Engineering" stuck (and why it's a long email address) (7:17) Why apply for the Goldman Sachs 10,000 Small Businesses program? (11:13) Why the investment of time is invaluable—Brandon's personal ROI (12:40) Manufacturing's place in the conversation: explaining CNC to non-manufacturers (13:30) The Voices advocacy program: How advocacy efforts translate into real policy conversations (16:05) Navigating uncertainty: Tariffs, government shutdowns, and planning for growth (18:16) SMW Autoblok: automation and workholding innovation (19:28) Applying 10KSB lessons to IME—pivoting, culture, and core values (21:08) Pivoting from job shop to high-volume manufacturing and reshoring work (22:51) Presenting the capstone project (a real-world growth plan) (24:34) How networking led to new high-volume customers (26:53) Balancing capacity, growth, and selectivity in customer relationships (28:21) Hiring for core values first, technical skill second (and personality tests that help) (31:20) Aligning personal goals with company growth (33:07) How to apply for the 10,000 Small Businesses program and what to expect (34:45) How MakingChips' "Machine Shop MBA" series aligns with the same mission (36:44) Why the best ideas often come from outside your industry (38:00) Hire MFG Leaders—find manufacturing talent that fits Resources mentioned on this episode Goldman Sachs 10,000 Small Businesses Summit Connect with Brandon Dahms on LinkedIn Grow your top and bottom line with CliftonLarsonAllen (CLA) SMW Autoblok: automation and workholding innovation Hire MFG Leaders—find manufacturing talent that fits Apply for Goldman Sachs 10,000 Small Businesses Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

The future of the car business isn't coming… it's already here. And it's driven by artificial intelligence! Join Sean V. Bradley, President of Dealer Synergy, as he explores how AI is transforming every corner of the automotive industry. In this powerful episode, Sean is joined by two industry leaders: Yuriy Demidko from Fox Motors and Tasso Roumeliotis, Founder and CEO of Numa. Together, they pull back the curtain on the real impact of AI inside today's dealerships, from sales and service to communication and customer experience! "If you don't embrace some level of AI in certain pieces of your process, you will just fall behind really, really quickly." - Yuriy Demidko You'll hear how Fox Motors is strategically implementing AI to streamline service operations, enhance communication, and create more meaningful connections with customers, while Numa's cutting-edge technology is helping service advisors do more with less, resolving communication gaps that once slowed dealerships down! "Imagine what it will save you in the long term. Having cleaned up data, not just hoping and praying that your marketing is working properly." - Yuriy Demidko This isn't just theory, it's what's actually happening inside some of the nation's most forward-thinking stores. Whether you're a dealer principal, manager, or salesperson ready to embrace the next era of retail automotive, this episode will open your eyes to how AI is not replacing people, it's empowering them!

Dr. Golnaz Golnaraghi joins Nadia and Rob to talk about why trust is the new ROI, the importance of listening, and why command leadership can't drive innovation. Also, Nadia and Rob break down SHRM's "Listening Across Lines" DEI debate between Van Jones and Robby Starbuck. Plus Rob rants about and Nadia raves about... Learn more about the topics discussed in the episode today: SHRM Conversation: https://www.linkedin.com/events/shrmblueprint-leadingacrossline7386401327033102336/ Connect with Dr. Golnaz Golnaraghi:https://golnazgolnaraghi.com/https://www.linkedin.com/in/ggolnaraghi/Learn more about Accelerate Her Future:https://accelerateherfuture.com/https://www.linkedin.com/company/accelerate-her-future/Find season 5 episode transcripts here: https://drive.google.com/drive/folders/1bP3N6QYBG0UkzdRm5GwiFfoQLvGtIRrK?usp=sharing  Connect with us: Visit www.nazconsultants.com to learn more about Dr. Nadia Butt's work in leadership, culture, and organizational effectiveness, and check out http://www.tekanoconsulting.com/ to explore Rob Hadley's approach to data-driven inclusive strategy. Send us your thoughts or topic ideas at inclusivecollectivepodcast@gmail.comFollow Inclusive Collective LinkedIn: https://www.linkedin.com/showcase/inclusivecollective/ YouTube: https://www.youtube.com/@inclusivecollectivepodcast Instagram: https://www.instagram.com/inclusivecollectivepodcast/ Facebook: https://www.facebook.com/InclusiveCollective/ Connect with Nadia: https://www.linkedin.com/in/nadianazbutt/ Connect with Rob: https://www.linkedin.com/in/rob-hadley-utah/

Higher education can't keep teaching “just in case” knowledge. In an era where technology evolves faster than curriculum, universities must align directly with industry needs — and that's exactly what Paul Lavoie is doing at the University of New Haven.In this episode of The TechEd Podcast, host Matt Kirchner sits down with Paul, the university's Vice President of Innovation and Applied Technology and former Chief Manufacturing Officer for the State of Connecticut. Together, they explore what it means to build higher education that works like industry: agile, applied, and focused on real development rather than theory.From the creation of the new Center for Innovation and Applied Technology to rethinking how students, employers, and universities collaborate, Lavoie shares a bold vision for transforming education into an engine for workforce growth and innovation that doesn't require reinventing the wheel.In this episode:Why “just-in-case” education no longer delivers ROI for students or employersWhat happens when universities start acting like R&D partners instead of ivory towersWhy educators need to stop reinventing solutions when proven models already existWhy every institution of education should be clear on its unique value propHow the University of New Haven is creating students who are “better than ready” for the future of work3 Big Takeaways from this Episode:1. Higher education must shift from “just-in-case” to demand-driven, industry-led learning. Paul Lavoie argues that curriculum taught “just in case” students might need it no longer delivers value. Instead, universities must align programs with real industry demand and measurable workforce outcomes.2. Education must stop reinventing the wheel and instead, leverage proven models to solve common problems. Too often, educators spend time rebuilding solutions that already exist instead of adopting proven models. By learning from industry and collaborating across institutions and states, schools can accelerate innovation and maximize impact.3. The new Center for Innovation and Applied Technology is a unique focus on the development side of R&D, using students to solve business problems. This hands-on R&D hub is designed to give students real-world experience in advanced manufacturing, robotics, AI, cybersecurity and other emerging tech. But instead of researching these technologies, students will be applying them to solve real challenges faced by industry partners.Resources in this Episode:Learn more about the University of New Haven's Center for Innovation and Applied TechnologyNational Center for Next Gen ManufacturingFind more on the episode page! https://techedpodcast.com/lavoie/We want to hear from you! Send us a text.Instagram - Facebook - YouTube - TikTok - Twitter - LinkedIn

What does "semi-absentee" actually mean — and what does it cost to get there?   Erik Van Horn shares the hard-earned lessons from owning multiple franchise brands, including the moment his manager got arrested right before tax season. Instead of panicking, his systems held — revealing the true power of leverage and layers.   You'll learn: ✅ The difference between managing and truly leading ✅ How to build redundancies that protect your income ✅ The real ROI of buying back your time ✅ How to move from owner-operator → district manager → semi-absentee ✅ Why freedom in franchising isn't free — but it's worth it   Timestamps:   00:00 The Call That Changed Everything  02:00 Why Most Franchise Owners Never Go Semi-Absentee  04:30 What Semi-Absentee Ownership Really Means  07:30 From One Location to Many  10:00 The Multi-Unit Manager Mindset  13:30 The Moment Systems Saved My Business  16:30 The Real Cost of Freedom ($150K Lesson)  20:00 Buying Back Time: The Practical Playbook 24:00 The District Manager Trap  28:00 Freedom Through Structure    Connect with Erik Van Horn:

One-third of maternal deaths are linked to malnutrition or lack of nutrition care. StartUp Health community member Emily Sylvester, MS, RD, is determined to change that. As CEO & Founder of Mother of Fact, Emily is building a future where every pregnant person has access to continuous, reimbursable nutrition care – embedded into women's health workflows and culturally tailored to each family's needs. In this conversation with StartUp Health Co-founder Unity Stoakes, Emily shares:• Why maternal care must shift upstream• How Mother of Fact delivers a 2–3x ROI for clinics• New data showing major reductions in complications• Her founder journey after witnessing a preventable tragedy• The role of equity in the future of maternal health Listen to learn how wildly different nutrition care can improve outcomes for moms – and help health systems thrive. Are you ready to tell YOUR story? Members of our Health Moonshot Communities are leading startups with breakthrough technology-driven solutions for the world's biggest health challenges. Exposure in StartUp Health Media to our global audience of investors and partners – including our podcast, newsletters, magazine, and YouTube channel – is a benefit of our Health Moonshot PRO Membership. To schedule a call and see if you qualify to join and increase brand awareness through our multi-media storytelling efforts, submit our three-minute application. If you're mission-driven, collaborative, and ready to contribute as much as you gain, you might be the perfect fit. » Learn more and apply today. Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox.

As AI capabilities accelerate faster than many organizations can adapt, CIOs are being challenged to balance ambition with readiness. So how can leaders walk the "golden path" to real, sustainable value? In this episode of ThinkCast, Gartner experts Alicia Mullery and Daryl Plummer break down their Opening Keynote from Gartner IT Symposium/Xpo, and explore how to align both AI readiness and human readiness to capture meaningful outcomes. They discuss why many AI initiatives struggle to achieve ROI, how to measure "good enough" accuracy, and what it means to scale AI maturity without leaving your workforce behind. Tune in to discover: Why only 1 in 5 AI initiatives see real return — and how to change the odds How to use the Gartner Positioning System to evaluate readiness The difference between conversational agents and autonomous decision-making agents Why a value remix may be more effective than workforce reduction How aligning tech readiness and human capability unlocks "shockwave" innovation   Dig deeper: Download the Opening Keynote takeaways on AI readiness Join us at a Gartner CIO Conference near you Become a client to try out AskGartner for more trusted insights

In a special episode of Freight Friends, Grace and Blythe dress up in style to discuss the Halloween supply chain, conference ROI, and logistics podcasts along with diving deep into the rare earth mineral supply chain that impacts everyone, including Le Creuset cookware. Links from the show:Grace's work at OrderfulCargorex's creators category linkBlythe's Podcasters GuideShip Happens Le Creuset Story Watch the live version of this episode: https://youtube.com/live/5ATXb50-FcAFeedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

What if the clinic your team actually uses is the one parked outside the office? We sit down with Chris Yarn, CEO of Walk On Clinic, to unpack why on-site and mobile primary care crush near-site options on utilization, trust, and measurable savings—often with fewer clinic days. The story begins with a simple truth: convenience wins. When clinicians are visible and familiar, employees engage more, follow through on care, and keep the relationship going virtually with the same people they see in person.We break down a standout case: a near-site clinic three days a week just over a mile away versus a mobile clinic two days a week on-site. After ten months and 800 employees, 515 chose on-site, only 15 went near-site. That utilization shift powers tangible outcomes: lower urgent care and ER visits, time savings measured against payroll, and pharmacy strategies that can offset clinic costs. Chris explains how zero-dollar ghost claims at Medicare rates create conservative ROI models, and how plan-aligned referrals remove the “we don't take your insurance” friction that derails self-funded plans.You'll hear a practical framework for choosing the right model: headcount thresholds, geographic routing for distributed workforces, and which plan designs benefit most. We also explore how a broker's mindset shaped Walk On Clinic's approach—quarterbacking imaging, specialty, and pharmacy decisions so plan assets get used. Along the way, Chris shares lessons on branding and visibility, from creative content to educating the market on why hybrid care—on-site plus virtual continuity—outperforms stand-alone telemedicine.If you're a benefits leader, broker, or operator hunting for real-world ROI and a better member experience, this conversation is a playbook for turning primary care into the true front door of the plan. Subscribe, share with a colleague, and leave a review with your biggest question about building on-site access at scale.This episode is sponsored by Benepower, the platform of choice for a modern benefits experience. Benepower is an AI-powered benefits platform offering access to top products and services, enabling consultants and employers to create customized plans, optimize usage, and measure effectiveness. www.benepower.com

In this episode, I sit down with Kevin Choe—a 23-year-old real estate investor who's done over 150 deals using creative finance, all within two years of getting started. Kevin opens up about his humble beginnings, dropping out of college, scraping together stimulus checks for mentorship, and how that leap of faith changed his life.We dive deep into the mindset, systems, and strategic shifts that helped him rise from $100 to $15K/month—and then to building a scalable business with seller-financed multifamily deals. Kevin shares what it means to bet on yourself, why mentorship was worth every penny, and how bringing in a CFO helped him step fully into the visionary role of his business.Episode Timeline[0:00] – Introduction[1:04] – Why Kevin hired a CFO at 23—and what it did for his growth[3:55] – How wholesaling got him to $15K/month—and why that wasn't enough[5:47] – Two years of struggle before the big breakthrough[7:01] – 3 game-changing factors that helped Kevin explode his business in 2023[10:07] – From community college dropout to creative finance expert[12:06] – How stimulus checks and desperation led to investing in mentorship[14:02] – The real ROI of mentorship—and how it saved him years of trial and error[19:13] – The mindset shift: going all-in when there's no Plan B[21:32] – Hiring a CFO early to gain clarity, freedom, and scale[25:21] – Transitioning into seller-financed multifamily and scaling up5 Key TakeawaysYou don't need experience—you need hunger. Kevin built his business from nothing with grit and focus.Creative finance is a superpower in today's market. Mastering it opened doors no traditional strategy could.Mentorship changed everything. The right guidance fast-tracked his success and rewired his mindset.Financial clarity is key. Bringing on a CFO gave him the tools to scale without chaos.Belief beats backup plans. Betting on himself was the catalyst behind every big move Kevin made.Links & ResourcesFollow Kevin on Instagram: @thekevinchoeNeed help managing your money as you scale? Visit: www.simplecfo.comIf Kevin's story inspired you, don't forget to rate, follow, and review the show—and share this episode with someone who's ready to bet on themselves and go all-in.

Send us your thoughtsIn this insightful Financial Transformation Live session, Hannah Munro, Managing Director of itas Solutions, challenges the traditional approach to purchasing new technology solutions. Rather than focusing solely on procurement checklists and feature comparisons, Hannah encourages finance leaders to rethink how they approach technology selection — shifting from “shopping” to “transforming.”Drawing on her consultancy experience, she explores how organisations can accelerate time to value, engage suppliers more effectively, and turn the buying process itself into the first step of transformation.

Send us a textIf opening your P&L spikes your heart rate, this conversation will feel like a deep breath. We bring on Lauren and Lisa from Active Core Consulting to turn finance anxiety into focused action, showing how simple metrics and a steady mindset can reshape a studio's future. Instead of treating numbers like a verdict, we use them as a map to smarter pricing, cleaner costs, and clearer decisions that grow profit without chaos.We start with the emotional side of money—why shame keeps owners from looking at data—and walk through the Finance & Flow approach that pairs mindset with method. From there, we dig into the Owner Pay Roadmap to define what you need to take home, then reverse engineer revenue targets, capacity, and acquisition. On marketing, we set practical guardrails (5–10% of revenue) and press the key question: is the spend producing the right results? With a simple funnel—lead cost, trial conversion, member conversion, retention, LTV—you'll know where to fix leaks and where to double down.Operations and payroll come into focus next. We connect offers to staffing and schedule design so your team supports demand sustainably. You'll hear how a tiny $12.40 per-class improvement rolled into more than $20,000 a year, proving that small, low-risk changes compound. We also cover trimming expenses with a blunt filter—either elevate the customer experience or drive top-line revenue—and show how phases of testing turn “risk” into structured learning that powers scale.Along the way, Lauren and Lisa share a client journey from heavy credit card debt to multi-studio growth, four months of reserves, and confident marketing investment tied to ROI. If you're a newer owner with at least a year in business and $250K in revenue, or a multi-location leader chasing optimization, you'll find a clear, actionable path here. Join the conversation, borrow the KPIs, and start acting like the CEO your studio needs. If this resonates, subscribe, share the episode with a fellow owner, and leave a review telling us the one metric you'll track this week.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

 What happens when you leave a top PR agency to launch your own business, only for the world to shut down weeks later? Darryl Sparey, co-founder of Hard Numbers and former Hotwire leader, shares how he built an agency focused on proving marketing impact through data. In this episode, Darryl explains how marketers can move beyond vanity metrics and start connecting PR and SEO performance to measurable ROI.You'll learn why access to GA4, Looker Studio, Search Console and CRM data changes everything, and how brands like Reddit, The FT and the BBC are shaping authority in the age of ChatGPT and Gemini. We also unpack what generative engine optimisation means for the future of earned media and how to future-proof your marketing results in 2026. If you care about clear metrics, credible reporting and meaningful outcomes, this conversation is for you.  Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand's growth.

I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu's community, I've seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family.  ‍‍ ‍‍Find instant connections inside The Mixermind™ with Linda Sidhu ‍‍ ‍‍In this episode, Linda interviews me about what makes the group different, why curated connections outperform random networking, and how it's helped me choose events and collaborations more strategically. If you've ever wondered whether joining the right room could change your business, check out Linda's Magic Mixers on Nov 13th - 14th.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Linda's Links:Connect with Linda on InstagramSign up for The Magic Mixer and walk away with new connectionsJoin us and be an exclusive MixerMind™ member 

Big AI deals.

Register here to attend the live virtual event "How to Scale Your Portfolio, with Tenanted Cash Flowing, New Construction Properties" on Thursday, November 13th at 8pm Eastern. Keith introduces a profound life perspective: humans are typically allotted only 30,000 days. What will you do with the days you have left? Every moment not spent building wealth is a moment lost forever. Adam Schroeder, a real estate investment strategist, joins the conversation to talk about current opportunities with new build properties with significant builder incentives and the potential for high appreciation. Resources: Switch to listening to the podcast on the Apple Podcasts or Spotify app, as the dedicated GRE mobile app will be discontinued at the end of the month. Show Notes: GetRichEducation.com/578 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  For predictable 10-12% quarterly returns, visit FreedomFamilyInvestments.com/GRE or text  1-937-795-8989 to speak with a freedom coach Will you please leave a review for the show? I'd be grateful. Search "how to leave an Apple Podcasts review"  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text 'GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript: Keith Weinhold  0:01   Keith, welcome to GRE. I'm your host. Keith Weinhold, the real estate market is slow when this happens in a cycle. What does it mean to a real estate investor? What type of return can you really expect today? I'll tell you exactly, and you'll be surprised. Learn more about new build properties and why investors often prefer DSCR loans over conventional loans today on get rich education,   Keith Weinhold  0:28   since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki. Get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:13   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:29   Welcome to GRE I'm your host. Keith Weinhold, yes, America's favorite shaved mammal on a microphone is back with you for another wealth building week. Just the talking primate that's heavily mortgaged here. I'm also a landlord still waiting for a security deposit from back in 2018   Keith Weinhold  1:51   Hmm, oh, I'm so into self deprecation today that I forgot about the place names hitting you, from Dover, Delaware to   Keith Weinhold  2:01   Andover, Massachusetts and across 188 nations worldwide, you're listening to get rich education. There's a realization that can sharpen your investor focus when you think about the fact that, in a sense, how little time you are allotted in your life. It's something that I've thought about more. You're only given about 30,000 days. That's the typical lifespan of a human being, and that goes for both shaved mammals and others. Well, you've already spent 1000s of your 30,000. The question is, what are you doing with the rest? At some point, people understand or they better that they need to go out on a limb. There are people less qualified than you living the life you want to live simply because they chose to believe in themselves, and really, that's the moment everything shifts. belief. It's not a feeling. It is a decision backed by action. Too many people learn this lesson the hard way. They discover, often too late, that relying on one income stream is the most dangerous financial plan of all. A job can vanish. Federal Workers found that out amidst a government shutdown, a business model can change. AI can intrude. A paycheck can stop. But when you own assets that pay you month after month, no matter what you're doing, you slowly begin to untether yourself and move toward freedom. And here's the truth about pain and money. Poor and middle class households work for money, so to them, that's why every dollar spent feels like a little loss. It can even hurt, and that is why they hesitate even on opportunities that could change everything. The wealthy, on the other hand, own assets that pay them, so therefore every dollar spent feels like a seed, because it grows when you own enough income property, you can move away from constantly asking yourself, can I afford this? And start asking, What will this investment earn me? Over time, this mindset shift changes everything at that time when other people's money starts working for you, not the other way around.    Keith Weinhold  4:45   And here's the thought experiment I use, take the hourglass of your life and flip it, watch the sand fall. That's time, 30,000 hours, 30,000 grains. That is. Is time the one resource that you cannot get more of. So every day you delay prudently investing the sand does not pause. It just keeps flowing. But you can choose how that time compounds the sand that's left over and hasn't fallen through the neck of the hourglass. Yet that is your opportunity to build multiple income streams from real estate, from ownership and from leverage, it is your chance to replace anxiety with well autonomy. Every family with generational wealth can trace it back to one person, one risk taker who decided to stop trading hours for dollars. They believed in ownership and control. They believed in themselves. They acted before the sand ran out. If you've already started real estate investing, well, then you've already begun to break that cycle. If you've done it for a time, you're going to have more time, more income and more options than you had before. That is worth celebrating and scaling, because the best time to start was yesterday, and the next best time is before the next grain of sand hits the bottom.    Keith Weinhold  6:22   Later today, I'll talk about taking this sentiment and moving it towards something very specific and actionable. Now, in this era, the real estate market is slow. That is in terms of transaction volume, there just aren't as many sales. Sometimes this whole thing feels more sluggish than Jabba the Hutt after Thanksgiving dinner.   Keith Weinhold  6:49   5 million is a typical number of existing homes sold every year in the US. 5 million. That's normal. That's baseline during the pandemic frenzy. It reached over 6 million, and now it's about 4 million. That's why I say that housing transaction volume has slowed, and appreciation is only about 2% that's below historic norms, and rent growth is like barely doing push ups. It's two to 3% in single family homes volume now it has picked up a little here lately with lower mortgage rates, and so have home prices. Redfin now tells us that home price appreciation is 3% but most outlets say 2% some analysts that are more optimistic than me call today's housing market healthy. They don't call it slow. And why is that? Well, it's the healthiest it's been since covid, because now you have a good balance of buyers and sellers. The real estate market isn't so miserably deprived of inventory like it was back in 2022 in 2023 but I am going to go with slow now, as you know, I coined the phrase real estate pays five ways back in 2015   Keith Weinhold  8:09   But how exactly does that hold up in today's slow transaction market? Could an income property buyer's return even be disappointing now? Well, let's do it. Let's determine what you can expect if you purchase an investment property here in these slow market conditions, we'll determine your total rate of return in year one. And you know, this will be sort of like dating someone that's not the first date, but to really get to know them, to know if they're potential spouse material. You want to see them at their worst and be sure that they look good on their bad days. So let's just be conservative and use 2% home price appreciation. Say that you buy a 200k single family rental. Now a 20% down payment means 40k down. Sellers are willing to give you concessions now, say that they're going to pay your closing costs, because the 200k that you're paying is their full asking price, so it's your terms and their price. Well, say that you don't get any cash flow. The rent only covers the expenses exactly. Okay, so we're really painting on a not so pretty picture. Here, it would seem. Here we go, in a slow market, the first of five ways you're paid is that erstwhile appreciation. Your property only appreciates 2% from 200k up to 204k not so exciting, until, of course, as we know around here, you realize that your return is your gain on your skin in the game, your 4k gain divided by your 40k down payment gives you a 10% ROI. There it is leverage. Didn't just show up. It brought donuts. 10% just from the first of five ways you're paid. The second way is cash flow. Say that rent minus your 160k mortgage payment here and your operating expenses, that merely breaks even, like I was saying. So 0% additional return from cash flow. And before we add on numbers three, four and five to get your total rate of return in a slow market, let's take a moment to check on Jabba. How's Jabba doing? No, Jabba still hasn't gotten up from that heavy Thanksgiving dinner. It's still a slow market. We've confirmed that we're going to continue   Keith Weinhold  10:41   the third way you're paid, as any GRE listener knows by now, is with that ROA return on amortization, also known as principal pay down with a 7% mortgage rate in your 160k loan on this property, an amortization table shows you 1625 bucks a tenant made principal pay down. Divide that by your 40k down again, that is another 4% return. All right, so you add that to your 10% from leverage depreciation, and you've now got 14%   Keith Weinhold  11:17   next is your tax benefit. It's a 150k structure value, not the full 200k because raw land can't be depreciated. Multiply that by 3.6% depreciation, that means you've tax sheltered 5400 bucks. That is like a phantom loss that you get to show the IRS. Just a little more math here, and this is as far as you have to stretch it, in visualizing numbers in an audio format at a 24% income tax rate. That is 1296 saved on 40k down again, another 3% for you, and your running total is a 17% ROI before we get to the last one, which is inflation profiting, not inflation hedging, which almost everyone mistakenly says in real estate investing, it is inflation profiting.    Keith Weinhold  12:13   Your 160k loan gets eaten by 4800 bucks at a 3% inflation rate, divided by 40k down. And you know, inflation is usually the villain. Now it is the hero. You've got another 12% from inflation profiting. And here's the sum in this slow market, your total year one rate of return is 29%   Keith Weinhold  12:43   and you're like, my gosh, did that really just happen? Now you might want to skip back on some parts of that to help make it crystallize in your mind. I've got to tell you before I ran these numbers in this slow market with this 2% appreciation and even assuming zero cash flow, I thought your total rate of return would be in the low 20s, not this high, not 29%   Keith Weinhold  13:09   the numbers don't lie. They just don't get enough attention on CNBC.   Keith Weinhold  13:16   Now I did use shorthand and simplify. You would also have to adjust your 29% for inflation, just like you do for any investment. So then about a 26% inflation adjusted return for you. Wow. And if you want to know more about what I just used shorthand on, you can always watch the five videos on the five ways real estate pays for free at getricheducation.com/course that's get richeducation.com/course, the most valuable video course you'll ever see on real estate investing, but a huge investor lesson here, an epiphany today, is that it does not take a high growth market to build wealth. Even when it seems like real estate's half asleep, it can still work five jobs for you, we could be near the nadir of the cycle here.    Keith Weinhold  14:16   Appreciation has picked up in recent months, with mortgage rates being lower than they've been in a while, but even when appreciation and rent growth slows now, you can see that the ROA tax benefit and inflation profiting just keep working overtime. The bottom line here is that income property still pays a lofty 29% if you buy today, even in a slow market, and this is at a time when investors, a lot of them, don't know what to do with their money, since every market type seems to be near an all time high, and people don't want to buy in at those high levels, and savings accounts pay you less than a gumball machine, owning investment property proves its resilience. I mean, this is why we do this. It's kind of like stocks can party with a surge in an upcycle, and then they can bust and boom and bust and boom. But all the while, instead of partying, real estate just keeps its head down and works the night shift for you, your wealth quietly compounds in the background while the rest of the world panics or debates interest rates on LinkedIn or something.    Keith Weinhold  15:33   All right. Well, with that in mind, where can we take advantage of that real estate return and expect to do even better with it, even if the market did stay slow. Well, builders have unsold inventory in places like Texas and Florida, like I mentioned before, and to a lesser extent, in parts of the West as well, but the prices are too high out in the west for a cash flow investor. So today, you can buy at a discount in a way that you absolutely could not during the height of the pandemic.    Keith Weinhold  16:06   A guest and I are going to talk about a specific opportunity in today's market, and then how you can exploit it. The National Association of Homebuilders has even noticed that home flippers have switched gears, and increasingly, what flippers are doing is instead buying new build properties and then renting them out, because new builds have lower upkeep costs come with a lower mortgage rate because the builder is buying it down for you, they have lower insurance and they attract a better quality tenant that stays longer, even if the HVAC did break. That's okay, because new build homes often come with a warranty. The smart money knows that new build is where the opportunity is today. That's something that I've discussed for a while here, but today we're getting more actionable. CNBC let us know that the CJ Petra company reports that investors now make up the highest share of Homebuilders in five years. And you'll recall that we've had CJ Patrick, company founder, Rick sharga, on the show a lot with me here the past few years. Some say that the smart money is waking up again. I don't know investor activity is steady, but it's not really that much. It only seems like a lot because the wannabe owner, occupant, buyer has been priced out. So it's better to say that investor activity has been steady. Investors bought fully 1/3 of single family homes this past summer, and that is up from 27% in q1 I'll discuss that more soon.    Keith Weinhold  17:44   Hey, you know one thing that makes GRE different is that our show sponsors are here to supplement and benefit your specific investor activity. And another thing is that I use them myself. Thank God we are not here to tell you about pneumococcal pneumonia or your moderate to severe plaque, psoriasis. I don't even know what that stuff means. Freedom, family investments and Ridge lending group. I very know what they're about. I'm a satisfied client with each of them myself. So listen in.    Keith Weinhold  18:21   You know, most people think they're playing it safe with their liquid money, but they're actually losing savings accounts and bonds don't keep up when true inflation eats six or 7% of your wealth. Every single year, I invest my liquidity with FFI freedom family investments in their flagship program. Why fixed 10 to 12% returns have been predictable and paid quarterly. There's real world security backed by needs based real estate like affordable housing, Senior Living and health care. Ask about the freedom flagship program when you speak to a freedom coach there, and that's just one part of their family of products, they've got workshops, webinars and seminars designed to educate you before you invest. Start with as little as 25k and finally, get your money working as hard as you do. Get started at Freedom, family investments.com/gre, or send a text. Now it's 1937795898, 377958989, yep, text their freedom coach directly. Again, 1-937-795-8989,   Keith Weinhold  19:32   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group NMLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President Caeli Ridge personally while it's on your mind, start at Ridgelendinggroup.Com, that's Ridge lending group.com   Kathy Fettke  20:05   this is the real wealth network's Kathy betke, and you are listening to the always valuable get rich education with Keith Weinhold.   Keith Weinhold  20:14   I'd like to welcome in a new guest to the show. He is a real estate investment strategist that's been working in the media industry since 2001 and throughout the career, he's held the title of a local news reporter, podcast host and producer for nationally syndicated companies like NPR. He's been in real estate nearly 20 years. Adam Schroeder, welcome to the show.    Adam Schroeder  20:48   Thanks for having me on. I really appreciate it.    Keith Weinhold  20:50   Yeah, I'm looking for your read on today's real estate market, just the general landscape overall, because Adam, I've shared that national transaction volume is down about 25% appreciation is still there, although it's been slow. Rents are just steady. We do, however, still have this supply that is down among entry level homes, something a lot of media articles broad brushstroke and don't understand, and really it's still a valid question to ask, even today. Is there any better risk adjusted return than income property that's bought, right? So what are your thoughts on the overall real estate investing landscape?   Adam Schroeder  21:30    Yeah, overall real estate investing, it's kind of like what you said, entry level housing. I remember I saw a heat map. This was probably five or six this was pre covid. It was maybe even seven or eight years ago. It was a heat map that showed, like, new construction, home pricing, and, you know, there was like 500,000 and up. Was just this massive chunk. And then there was all these ones, ones that were under about 300,000 it was around, like six or 8% or something like that. It was really, really small. If you look around, it hasn't gotten bigger. And so the question of inventory and availability and pricing, they're never going to talk about it on the national media, because there is no entry level home in Chicago, in New York, in LA, you're not going to find that. I mean, you're paying 200 grand for a doghouse in the backyard, if you're there. And so we are finding the entry level housing, but I think right now, an oversupply of inventory in some of these markets is a very good opportunity for people. If you're buying for with the right fundamentals, if you're buying in an area that's growing and has good long term, you know, 8,10, 15 year diagnostics. Then if you're buying now with builder incentives and all of that, yeah, your year one, year two, year three. Appreciation may not be the greatest because of that oversupply, but if you look at what's happening now with construction starts in a lot of places, builders have gotten scared off. They're not really starting them now. So if you're buying new now, in 2,3,4, years, all of the inventory will be sucked up, and there won't be new homes coming to the market. So you're going to be one of those people who has one of the newest homes in the area, more people are going to want to be getting in. And so your appreciation and rent growth is much more likely to be growing. So that's one of the things I love to look at, is I look at what new home starts, what happened in the past, what was oversupplied, but now, who's what cities aren't building. And if I know what cities aren't building, then I can compare it to, okay, well, you know, there are some cities in California that aren't building anything I'm not going to buy in California, but there are some cities in Minnesota, in Oklahoma, you know, in Texas, where they're not building anymore. And if it's landlord friendly and can cash flow and all of that, Sign me up. I'm bullish on parts of this, of the United States real estate market, not the whole United States real estate market.    Keith Weinhold  23:55   It's been pretty well documented that parts of the nation are overbuilt. However, especially in Florida and Texas. And I brought up the point months ago Adam that if you buy, say, a new build income property in temporarily overbuilt pockets today, five years from now, looking back five years onto today, you could be like, Yeah, I bought five years ago, when some areas were actually overbuilt, and I snagged a deal, and the builder was even giving me incentives like my rate at that time, because, you know, long term, the demand is going to be there and that the absorption is going to be there. So it's about knowing what's happening and then identifying the right time in that cycle. In today's environment, some feel that DSCR loans are a better option for investors, and what that means a debt service coverage ratio loan is that you qualify for the loan not with your personal income, but instead with the property's income. Do you see more investors employing dscrs?    Adam Schroeder  24:55   We see a ton for a really good reason. That is simply put, especially if you're utilizing these builder incentives, buy down rates on DSCR frequently outperform ones with conventional like some of the lenders we're working with. I look and let's say you're putting 4% I looked at it this morning with an investor with 4% of purchase price towards your loan on a DSCR loan, you're down to 5.49% on a DSCR, but conventional, you're at 5.75 that doesn't happen for the most part. It's just something that right now, the risk profile of investors is allowing the rates to be either at or better than conventional many times. Plus, people love to put their properties in LLCs for protection, and they'll worry with conventional, oh, what if a due on sale clause gets triggered, even though it's really hard to trigger that, if you worry about it, well, why not just get a loan that's equal or better than a conventional that doesn't go on your you know, debt to income and can go straight into the LLC to begin with, and then your hands are clean the whole way through, and you're not having to worry about transferring titling. Honestly, my wife is about to murder me because I have some properties that were meant to go into an LLC two years ago that are not currently in an LLC.   Keith Weinhold  26:17   Well, hopefully you'll live until the end of this interview. Tell us more about DSCR loans, and maybe some that, no you talked about the upside, maybe some red flags and some things to look out for, times when we would not want to employ that loan type.    Adam Schroeder  26:30   A lot of it with the DSCR you're looking at like you said, they're not evaluating you necessarily. Now you do have to show reserves. You do have to show that the property will perform on its own. But sometimes full doc loans with conventional can be the way to go, because, like I said, in the past, it used to be that DSCR loans were three quarters of a percent, or a full percent higher than the DSCR. Or, yeah, DSCR was higher than the conventional. And so if you could get a four and a half with a conventional versus a five and a half on a DSCR. It's well worth the extra paperwork that might come with doing it to save yourself that money and really build up your cash flow. We are just in a very awkward time of investing, where the investors for DSCR loans, the people who are buying those mortgages, are not the same people who are buying the Fannie Mae Freddie Mac secondary loan market, and so they just have different risk profiles, which allows the rates to be different. So that's really the big thing. Is, if you've still got your Fannie Freddie slots, it's worth talking to your lender and saying, what would it look like if I did this loan? What would it look like if I did that loan? Where am I? But when it's all said and done, if you're really close or equal, I would almost always skew towards the DSCR to protect myself, go straight into an entity and keep it off of my debt to income ratio, plus on dscrs. You also have the option, and we don't recommend this for every property or even for certain people, depending on risk profile, but you have the option to do an interest only loan with 20 or 25% down, which allows you to do kind of what we call cash flow management, where people get worried about interest only loans and say, Well, I'm not building equity. I'm not doing this, not doing that. Well, you're not, but you're also, you can still put principle towards your loan every month, right? Like a principal loan, maybe you're throwing 200 bucks a month, a principal towards that. Well, with an interest only loan, you can still put that $200 in. But what it means is, if there's a month where maybe you have some repairs that need to be done, or something like that, don't pay the principal and on the interest only, you're still okay on a principal and interest. If you can't pay that, if you just pay all the interest, they're still going to say, well, Keith, you're late on your loan, right? And so it gives you a little bit more flexibility, but it's not for everyone. It's not for every property, so definitely talk with lenders about that. But conventional loans don't offer that. DSCR loans can.    Keith Weinhold  28:53   There's always opportunity in every real estate market. It's just identifying what those are and then ethically exploiting the opportunity. So we're talking about buying in areas that are temporarily overbuilt utilizing DSCR loans. And another advantage in this market, which is an aberration, is the fact that new build properties, like few times in history, if any, actually cost less than renovated existing properties.    Adam Schroeder  29:20   Yeah. I mean, when you can get into, you know, an A class neighborhood with 80% owner occupied, 90% owner occupied, and you're getting in for way less than the median cost of a home in the US. You mean, you're getting in for, I mean, we've got new builds in the 220 range on some of them up to 400 you know, which is still below the median cost. Yeah, that's really good. If you're looking to get into any a class neighborhood, or even B plus neighborhood, finding a property that's 200 $250,000 in those areas is tough. It's just tough. And so especially because as pricing went up for everything with inflation, you know you can't do. Do a cheap rehab anymore. If you're going to do a good rehab, you can't do a cheap rehab. I talk to our teams all the time and tell me, Hey, I did, you know, I only spent $70,000 to renovate this property and like that is a lot of money. I know you're getting it out whenever you do the burn, you know, or sell to an investor, but still a lot of money to put in to get there.    Keith Weinhold  30:20   Well, then let's talk about identifying possible growth markets for long term investing success. New build properties tend to appreciate better than rehab properties. And you know what's funny, Adam, I was just sharing this with my audience on a recent episode. I largely disagree with this long time investing axiom in real estate that says appreciation is just icing on the cake. I think I know what they're saying that doesn't help you out on a month by month basis, but we're in real estate investing for the long term and long term, more of your returns typically come from leveraged appreciation than they do on the cash on cash return from cash flow. So to me, appreciation is not just icing on the cake. In a lot of cases, it is the cake. And really, that's something that new build can offer more of.    Adam Schroeder  31:09   Yeah, I mean, it's almost in, especially in today's market, it's almost like cash flow is the icing on the cake. You know, you can get a property that, you know, is in that really good area, like we're talking about, and is, maybe it's appreciated a little bit now, but it's very likely to appreciate a lot later. If you're only making, if you factor everything in maintenance, vacancy, all of that, and you're making $100 a month, that's solid, you know, if you look at it, and if you're in those areas, if you appreciate 5% on a $300,000 property, let me tell you this, you're not going to make $15,000 in cash flow that year on that property. So if you look at the people who are really retiring on cash flow, are usually the people who have 100 200 300 doors or something like that, and they play the law of large numbers. I don't want to play the law of large numbers personally, I want to have really good quality assets and have fewer of them, and really work on having positive cash flow, but having the equity growth that allows me to pull money out tax free and either buy more investments or utilize how I want in my life.    Keith Weinhold  32:16   Exactly. If your property cash flow is $100 a month and it's a single family home. Some people say, Oh, that's awful. You would need 100 of them just to get 10k pass it per month. Now you're thinking wrong, and you're oversimplifying it like to your point, with the 300k home and 5% appreciation, that's 15k in one year, you're building equity that can be borrowed against, tax free, and you're building up that lump sum cash flow windfall down the road, if you will, in real estate pays five ways and cash flow matters, but it's only one of five profit centers and all that. So yes, we're so aligned on that one, appreciation is not just the icing on the cake, it's substantially more than that. Well, I've got something to announce. Adam here is going to co host, along with our own longtime investment coach, Naresh, an upcoming live virtual event. And it's called how to scale your portfolio with tenanted cash flowing new construction properties. And it aligns in every way with the trends that we've been talking about and that Adam and I have been identifying here. The event takes place next week. But first, tell us more about what you and the ray shall be speaking about at the event there. Adam.   Adam Schroeder  33:29    one of the biggest concerns people have about real estate, and one of the things that can eat in your cash flow more than anything, is vacancy. I mean, vacancy can kill your deal whenever it's all said and done, because it's one thing, if you're, you know, break even or $100 a month positive cash flow. But whenever you've got a vacant property and you're negative $1,500 a month, that can hurt, that can hit the wallet. And so what we really love, if you can hit it, is a tenanted property that's new and is in a growing area, yeah, and we've got that thankfully. I mean, we've been able to work some really good relationships with national builders that have allowed us to get into they were doing a lease to purchase option with tenants who wanted to buy their property but didn't have it saved up, and these people didn't exercise their option, but they've renewed their lease so you can come in and buy a property that has them in place. It is a house that they wanted to buy. So how long are they likely to stay? Probably quite a while. They like the school district, they like the neighborhood. They like everything about it. You're coming in, you've got the builder incentives we talked about before, and you're just in a positive cash flow position already. Now we're in Texas, which I was actually funny enough. Earlier, right before this interview, I was reading about the states that are going to grow the most, projected until 2050 and they expect Texas to grow by nearly 9 million people between now and believe it was 2050    Keith Weinhold  34:55   everyone's asking, when is it going to pass? California is the most populous state in the nation.    Adam Schroeder  35:01   Well, it depends how many people. In California are part of that 9 billion we've gotten quite a few of them there. As somebody who lives in Texas, and we're in the big cities too. We're not in the Podunk Texas towns you think about in, you know, east or west Texas. We're talking Houston, Dallas and San Antonio, which are three of the top, I believe, 15 largest cities in the country. We're getting some really good incentives. You can get up to right now, 10% builder incentive. So a $300,000 house, you have $30,000 that you can use. That's massive. Yeah, you can get that money back after closing. We can buy your rate down. And we have some people who have literally taken the whole 10% and put it towards a fixed 30 rate at four and a quarter percent. Wow, they are locking themselves in at four and a quarter. Or we have some people who say, like, we were just talking about cash flow is not a concern for me. I'm going to take half my down payment back, and I'm going to go buy another property, because I'm only in this property for 10% now, and so they're able to be, you know, roughly break even in a good growing area, and they can acquire a second property. So you're buying two properties without mortgage insurance for essentially a 30% total down payment, and you're getting your 10% back if you buy the second property. So it's just really incredible time. Like you said, we haven't seen a time like this before. We were able to get into the wholesale division of these builders and provide these incentives that I've personally never seen before. Some of our reps are buying these homes themselves, so we're putting our money where our mouth is. It's just a great time, especially like you were saying, these homes the inventory, take advantage of the opportunity, right? And there's an opportunity that's presenting itself. And if you look at the long term demographics of Houston, Dallas and San Antonio. It's an arrow pointed up. That's what those areas are.    Keith Weinhold  36:46   100% I mean, it's almost as predictable as anything. There's never a guarantee, but continued population growth and obvious need for housing there is about as close as you can get. That's massive. 10% back, 380k purchase, $38,000 back at the closing table to use in discount point buy downs completely or half on discount point buy downs and half to pocket and use on another property or use on your next vacation or whatever you want to do. That's massive.    Adam Schroeder  37:18   Yeah, it's fantastic. One thing I forgot to mention about Houston. It's one of the things I love that people don't think about has the third most headquarters of fortune 500 companies in the country, behind New York and Chicago. So people don't think about that when they think of Houston. But I love to throw that out there, because it's there. I love Houston. I lived there for seven years. It's where I met Naresh, actually, and would happily move back there again   Keith Weinhold  37:42   right? Houston has moved so far past the monolith of just having oil be the economic driver. So we're talking about tenanted new construction properties in pretty hot markets, Houston, San Antonio and Dallas ready for you to purchase with that 10% builder incentive. And these are in communities that are primarily owner occupied, so they do have that high appreciation potential and that potential for solid rent growth. So on the live event, the webinar that you are invited to attend from the comfort of your own home, what you can do is just learn more about this overall strategy and why the time in the market is right for this. Learn more about those geographic markets themselves and then their drivers, and even see available new build income property. And the benefit of you attending a live is that you can have any of your questions answered right then and there. You can sign up at grewebinars.com, and Adam, before I ask you if you have any last thoughts, that event is next week. It is Thursday, November 13, at 8pm eastern time again, you can sign up. It is free. Space is limited, so that's something that you want to do now at grewebinars.com, any last thoughts? Adam   Adam Schroeder  38:51   yeah, I will just remind people there's always a reason to buy real estate, and there's always there's always a reason not to buy real estate, and depending on which one you subscribe to, you can always find those opportunities, or you can scare yourself off. So, you know, find the right opportunities that are there for you and your investing style and jump in. Because if you look at what's happening right now. When rates start coming down, owner ox are going to jump back in, and that tends to lead to prices going back up. Like Keith said, these are 85% owner occupied areas, and you're setting yourself up for success. And if you do it now, you can always refi later if rates come plummeting down right so find the right areas. Find the reasons to buy and go for it.    Keith Weinhold  39:41   This is a time when builders are really willing to give you a break. Take advantage of it if you possibly can. Adam, it's been great having you here on the show, and our audience looks forward to seeing more of you next week.   Keith Weinhold  40:00   Yeah, some real potential here. I'm rather excited for your future as a listener next week, investors like DSCR loans, since the qualification looks at the property, not you, and see conventional loans are more for owner occupants. They're fine. They work for investors too. But with dscrs, besides their other advantages, they're a check on making sure your property is profitable. It is just your rent divided by your debt service. That's all it is. So for example, with a $1,000 rent and a piti payment, principal, interest, taxes and insurance payment of 800 bucks. Well, then your DSCR is 1.25 Investors love them because there's no personal income verification, no W twos, tax returns, pay stubs. There's no debt to income ratio bar for you to have to clear also conventional loans often cap you at 10 financed properties, and DSCR loans have no such limit, so there's faster underwriting and easier approval. But with dscrs, look out. I mean, there could be some higher fees, and you might have a three to five year prepayment penalty. But buy and hold investors often keep the property that long anyway, so grow your income streams with dscrs, even when the w2 world says no. And notably, dscrs have absolutely nothing to do with job of the hut either. No sluggy concerns there   Keith Weinhold  41:42   if you've wanted a deal on a property today, here you are with these new build incentives that are really good, better than what most builders are giving looks like. Here's your chance. One reason that the builders are giving us a deal is because of the bulk of GRE buyers. This is for you, if you might want one property or 14 properties load up with these up to 10% builder incentives, or just attend the webinar and learn more. We got into the wholesale division of these builders. We got them right where we want them. The properties are typically already tenanted. So plant your flag in the ground, and call this the pivot point. This whole thing could be a bigger deal than the first man to walk on Mars. We'll see, though, no man has walked on Mars yet, but you don't need to wait that long. Take one of your 30,000 days that you've been gifted in this life of yours, the 30,000 days you've been allotted on this earth to win back some of your future finite time. It is next week, Thursday, the 13th, at 8pm Eastern. It's also GRE last event of the year, your last chance, a live, virtual event where you can attend from the comfort of your own home or anywhere. And it's free. Registration is open now. Sign up at gre webinars.com that's gre webinars.com Until next week, I'm your host. Keith Weinhold, don't quit your Daydream.   Unknown Speaker  43:17   Nothing on this show should be considered specific, personal or professional advice, please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively you   Keith Weinhold  43:45   The preceding program was brought to you by your home for wealth building, getricheducation.com

Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com  Chapters / TimestampsJoey Lee — Panda Restaurant Group00:40 – Joey Lee joins: falling into TA & purpose of helping people02:36 – Scale at Panda: ~3,000 store openings; ~100 corporate roles03:20 – Org design: corporate TA vs. field recruiters03:55 – Budget realities & operator-funded recruiting04:25 – Boots-on-the-ground sourcing: competitors, BOGO cards, observing service04:56 – Hiring recruiters: “Tell me your story” & entrepreneurial mindset05:45 – From transactional to transformational recruiters (driver's seat)06:40 – Culture & authenticity: show up as your true self07:20 – Purpose-driven, people-first candidate experience (white-glove basics)08:35 – Tech & AI: transactional roles will be automated; elevate or be replaced09:41 – Digital recruiter clones? Promise and fears10:15 – Hot Takes: Open-to-Work ✅ | Sourcing vs. Closing (closing) | Referrals ~60% | Hot dog = sandwich | Favorite Panda orderRachel Allen — 7-Eleven12:06 – Rachel Allen returns: AI hype, compliance “gray zone,” and lessons learned13:25 – Don't start with an “AI strategy”; start with a business problem14:40 – Store hiring: 95% automated; leaders own outcomes; AI as enabler15:40 – Keep the interview human; automate scheduling & access16:30 – 24/7 candidates: assistants engage at 3am (Paradox “Rita”)17:30 – Workforce planning: total work vs. workforce; assistants as a channel18:40 – Data signals: speed, quality of submissions, retention, QoH19:41 – Internal mobility: removed manager-permission barrier to apply20:44 – Turnover trending down amid broader initiatives21:20 – Hot Takes: Always-be-closing from first touch; favorite interview Q: “Greatest misconception about you?”22:29 – Being human as the differentiator; team shoutouts & North Star24:22 – Where to find Rachel / 7-Eleven CareersBrandon Davis — Champions Group (Skilled Trades)24:40 – What Champions Group does; 2,500 employees, 19 brands25:30 – TA structure: divisions; early-career training programs (300 hires)26:10 – Sourcing where trades talent actually is: schools, military, word-of-mouth27:40 – Tech adoption: reduce fear by showing efficiency gains28:15 – Practical AI for recruiters: notes, summaries, reverse-engineering avatars29:10 – Brandon's path into TA (ops → marketing → HR → TA leader)30:32 – From “more candidates” to “better candidates” in two years31:15 – Quality of submission > quality of hire (and where TA ownership ends)32:57 – What makes a great recruiter: personality, storytelling, fast hook34:35 – What keeps him up at night: channel ROI & data-driven decisions35:19 – Hot Takes: Open-to-Work ✅ | Closing > Sourcing | Least-favorite Q: “What motivates you?” | Hot dog = sandwich | Where to find BrandonGreg Russell — CoverGenius36:20 – Greg Russell joins: coaching recruiters, storytelling & mindset37:41 – Burnout & rejection: give feedback at scale; never ghost after contact39:45 – ATS automation basics: close the loop, even with templates41:20 – Offer feedback with boundaries; avoid the endless loop42:28 – “Signal”: richer debriefs, calibration, transcripts > vague notes44:20 – Tech stack: ATS with built-in note-taker (transcripts/video in profile)45:40 – Debriefs aren't a democracy: hiring manager owns the decision47:11 – The AI bloom: noisy market now, consolidation later — lean in49:00 – What Greg hires for: storytelling + growth mindset + tech curiosity51:20 – Pay transparency song-and-dance & expectation management52:10 – Best career advice: treat people like adults; trust cultures win53:29 – Outro & where to find Greg

Send us a textAre you uncomfortable talking about money with prospects? You're not alone. In this episode, Bill and Bryan tackle one of the biggest challenges sales professionals face: bringing up price, cost, and economic conversations without the anxiety and uncertainty that usually comes with it.Whether you're dealing with technology sales, competitive situations, or demonstrating clear ROI, this episode gives you the confidence to talk about money like the professional you are.Key insights from this episode include:• Why bringing up price early (ideally in the first or second call) leads to better win rates, according to Gong's research data• The importance of establishing economic value before discussing price—and why you're the problem if you can't explain the ROI of your solution• How to have the "math conversation" collaboratively with prospects, showing them when an investment doesn't make sense for their current situation• When to disqualify a prospect based on revenue and business readiness (and why this is actually helping them, not manipulating them)• The fatal mistake of saying "I have no idea" when asked about pricing—and what to say instead=================================Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedinStruggling with money conversations? Join our Insider live training "Confidence When Talking Money" on November 7th at 12pm EST: https://advancedsellingpodcast.com/insider

In this week's episode podcast, we're diving into the pros and cons of various real estate investment strategies, including single-family vs. multifamily rentals, long-term vs. short-term rentals, and city vs. rural investing. We discuss the importance of understanding your own financial situation and the risks involved in real estate investing. This episode also highlights the value of community support, particularly through the WIIRE community, in navigating the complexities of real estate. We share personal experiences and insights, and encourage you to make informed decisions to leverage community resources for your biggest success!  Resources:Grab your seat for our webinar on November 17thSimplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Want to cut your 2025 tax bill and grow your real estate portfolio at the same time?In this powerful episode, hosts Zach Lemaster and Adam Schroeder reveal real-world strategies to legally reduce taxes through cost segregation, bonus depreciation, and builder incentives — all before year-end.They're joined by Amanda Han & Matt MacFarland (Keystone CPA) and Jeff Welgan (Bluprint Home Loans) to share how smart investors are stacking creative financing, tax deductions, and new construction deals to maximize ROI while preparing for the 2026 tax changes.If you've been waiting for the right moment to invest — this is it.⏱️ TIMESTAMPS00:00 – Introduction & 2025 real estate outlook01:30 – Why Q4 is the most strategic time for investors03:00 – Builder incentives: how to get $25K–$50K back on new builds05:10 – Using 5% down loans to scale your portfolio faster08:00 – Cost segregation 101: turn $300K homes into $90K tax write-offs10:40 – Combining tax strategies for “free real estate”13:00 – IRS-approved tax breaks and why they exist15:20 – Market highlights: San Antonio, Conroe, and Alabama20:00 – Lending insights with Jeff Welgan (Bluprint Home Loans)28:00 – DSCR loans, credit scores & qualification tips33:00 – Real estate professional status vs short-term loophole39:00 – Why you must own and place your property in service before year-end48:00 – Final takeaways: how to act fast and save big in 2025

Text us a pool question!Being the boss sounds great — until payday hits and you realize your new hire just cost you more in pool shock than they've made you in revenue. In this episode, we strip away the Instagram gloss and talk about what it really means to grow your team. Spoiler: it's not all high-fives and financial freedom. Sometimes it's long days, lost profits, and teaching someone not to vacuum with the backwash line open.Shane and Lee break down the raw truth of employment — the pain before the gain, the cost before the comeback. Because hiring isn't just about finding help; it's about building the future of your business one chlorine-stained rookie at a time.If you think adding staff means instant profits, buckle up. This episode's a reality check dipped in muriatic acid.Takeaways:Being an employer isn't for the faint-hearted (or the impatient).Training time hits harder than an Aussie magpie in spring.There's no fast-forward button on ROI.You've got to bleed a little cash before you build something that lasts.Sound Bites:“There's pain before there's gain.”“We have to spend money to make money.”“You're taking extra time on a job — and that's okay.”Chapters: 00:00 – Intro & Personal Updates 00:47 – The Art (and Agony) of Training New Employees Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

You didn't start an STR business to be a full-time cleaner, guest texter, or firefighter.This episode breaks down how most hosts trap themselves in operations — and how to build systems that finally let you step out and scale up.• Why “hustle” kills long-term growth• The systems that keep your business running without you• How to delegate without losing control• Why buying back your time is your real ROI• A blueprint to turn chaos into clarityIf you're tired of putting out fires and want your STR to finally run smoothly,go to strsecrets.com/ops00:00:12 – Why Every STR Needs an Operating System 00:04:28 – Automating Guest and Team Communication 00:08:17 – Tracking Operations Like a Real Business 00:11:45 – How to Build Repeatable Systems That Scale 00:15:33 – Managing 100+ Units Without Losing Control 00:19:58 – Training Teams to Operate Like Owners 00:24:40 – Optimizing Listings for Efficiency and ROI 00:29:25 – The Data Metrics Every Operator Should Track 00:33:54 – Using Tech and SOPs to Eliminate Chaos 00:38:42 – The Future of STR Businesses Runs on SystemsGuest Bio:Michael Dinwiddie is a real estate investor, Airbnb Superhost, and leader in hospitality operation who combines short-term rental management experience with a background in product marketing and customer experience design. As the founder of Togethere Vacation Rentals, Michael manages premium short-term rentals and boutique hotels across Washington State, helping owners increase profitability while creating meaningful guest experiences.He also built Hospitality HQ, an operating system and training platform that equips hosts and managers with the tools, automations, and processes needed to scale efficiently. Michael's work bridges the gap between hospitality and technology—bringing professional systems to help scale the next generation of short-term rental entrepreneurs.Guest Link:instagram.com/michael.dinwiddie/Get FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/

In this powerful replay, Chris Craddock sits down with Avery Carl — founder of The Short Term Shop, best-selling author, and real estate investor with over 200 doors — to break down exactly how real estate agents can escape the transactional grind and build true wealth through short-term rentals.Key Takeaways:Learn why Avery focuses on “true vacation markets” with a history of short-term rental demand and how to identify similar markets that fit your investment goals.Avery explains why mature vacation markets tend to be more stable, with less regulatory pushback, providing a strong foundation for consistent ROI.Avery shares why real estate agents should consider shifting from primary home sales to an investment-oriented approach to build sustainable wealth.Hear how Avery grew The Short Term Shop to operate in multiple markets and how a team with a specialized focus on short-term rentals can serve clients better.Connect with Avery:Website: theshorttermshop.comInstagram: @theshorttermshopEmail: careers@theshorttermshop.comYouTube: The Short Term Shop YouTubeConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock BusinessResources

Today's guest is Dag Liodden, Chief Product Officer and Co-founder at Crisp. Crisp combines the power of agentic AI with deep retail expertise. Over 7,000 brands leverage Crisp to manage and enrich their retail data to surface valuable insights and drive sales and supply chain performance. Dag joins Emerj Editorial Director Matthew DeMello to discuss why vertical expertise in CPG is essential for unlocking AI's potential, and how creating an AI-ready foundation through data harmonization transforms workflows – from category and promotion management to supply chain optimization. He also explains how this foundation allows teams to focus on strategic work, while AI-powered agents improve real-time performance, reduce human error, and drive measurable ROI across product portfolios. This episode is sponsored by Crisp. Discover how leading brands partner with Emerj to grow their profile and drive impact. Explore partnership opportunities at emerj.com/ad1. Share your insights, grow your profile, and join an elite circle of AI leaders. Apply to be a future' AI in Business' podcast guest at emerj.com/expert2. 

In this episode, Eileen Dabrowski is back to discuss how training and development can be your strongest growth lever in today's volatile freight market! We talk about why investing in your people, refining your processes, and using technology with intention builds long-term stability, stronger relationships, and serious ROI. From vetting carriers faster and handling new regulations, to rolling out tech the right way and tightening your sales strategy, this conversation hits every angle of sustainable growth in logistics.  Whether you're a broker, shipper, or carrier, you'll walk away knowing that consistent training, empathy-driven leadership, and disciplined follow-up aren't "soft skills"—they're what separate the survivors from the ones who don't make it!   About Eileen Dabrowski Eileen has a PhD, ABD from the University of South Florida in Curriculum & Instruction and is a leader and member of the Werner Enterprises Learning & Development Team. Eileen has been in the transportation/logistics industry since 2016 and oversees the development and facilitation of sales and account management enterprise-wide training programs, new employee onboarding, leadership development, employee culture, morale, and retention. She has a passion for company philanthropy initiatives and works hard to maintain and improve employee culture and morale to drive workforce efficiency and employee satisfaction.  Eileen serves the Chair of the TMSA DEI Task Force and is on the TMSA BOD, as well as the Chair of the TIA Programs Committee and is a proud member of the TIA Foundations Board. Outside of work, Eileen lives with her spouse and 4 dogs in Tampa and enjoys traveling, staying active, and volunteering in the community. Running, boxing, lifting weights, surfing, and reading are some of Eileen's favorite self-care activities.   Connect with Eileen LinkedIn: https://www.linkedin.com/in/eileen-dabrowski-a090a7141/  Email: apextideconsulting@gmail.com  

Launching a podcast isn't just a challenge for hosts—it's a strategic endeavor that demands meticulous planning, creative marketing, and intentional execution. Just like building a podcast from scratch, becoming a podcast guest requires the same level of strategic thinking and preparation if you want to transform random appearances into meaningful opportunities.  Most entrepreneurs mistakenly treat podcast guesting as a casual networking tactic, showing up without a game plan and hoping for magical results that never materialize. The truth is, every podcast appearance is a potential launchpad for your brand, credibility, and business growth—but only if you approach it with the same rigor and intentionality you would a full podcast launch.  Forget the spray and pray method of guesting; what you need is a targeted, systematic approach that turns each interview into a strategic stepping stone for expanding your reach and attracting ideal clients. Listen and discover… Why guesting without a launch plan is costing you visibility and leads. The one thing top-converting guests do before they ever hit record. How to stop winging interviews and start leading them with intention. The simple shift that turns a podcast appearance into a profit pipeline. How to build a guesting system that books, converts, and compounds. Why your topic might be repelling hosts — and what to do instead. The overlooked strategy that makes your stories sound natural and strategic. How to create momentum from every guest appearance (instead of one-and-done). The missing piece between "visibility" and "ROI" when it comes to podcasting. How to launch your guesting presence like pros launch their shows.  

Sarah Williams, founder and CEO of Leading Culture and former director at GAP Consulting for 23 years, brings her accounting background and business growth strategy expertise to a spirited debate about ROI, value-based pricing, and why companies leave money on the table.  From her home in New Zealand (Mark's second favorite country), Sarah challenges conventional pricing wisdom—arguing that ROI applies to both B2B and B2C, that we should ignore competitors when determining value, and that the antidote to the curse of knowledge is thinking with a beginner's mind.  Mark pushes back on opportunity costs, explains why competitor pricing matters, and uses everything from vests to Louis Vuitton handbags to make his points in this engaging conversation about helping customers understand the true value of what they're buying.   Why You Have to Check Out Today's Podcast: Understand why teaching customers to think in ROI is the fastest way to eliminate buyer's remorse, increase prices, and differentiate from competitors who focus on features. Discover the beginner's mind approach that prevents the #1 mistake pricing experts make—assuming customers know what seems "obvious" to you. Master vulnerability-based trust by inviting customers to ask questions without fear—the counterintuitive sales technique that accelerates deals faster than "looking professional".   "Think in terms of value from the customer's perspective." – Sarah Williams   Topics Covered: 03:01 - Why ROI Should Be Everyone's Decision-Making Framework 06:10 - Helping Customers Think in ROI Terms: Your Job as the Provider 08:12 - Utility in Economics: The B2C Alternative to Monetary ROI 20:00 - The Opportunity Cost Debate: Pricing vs. Budgeting Decisions 25:19 - Differentiation Value: Starting with Competitor's Price, Then Adding 27:57 - Louis Vuitton vs. $40 Handbags: Conspicuous Consumption and What People Really Buy 32:31 - Starting with a Blank Slate: Thinking Myopically About Customer Value 35:32 - Final Advice: Think in Terms of Value from the Customer's Perspective   Key Takeaways: ROI on its own can be a decision-making framework. From the point of view of maybe even making a personal decision, I can think about, well, what's the return on investment? And that might even be an investment of my time." - Sarah Williams "We're doing our customers a disservice if we're not helping them to think in terms of ROI. Like, what really am I getting? Because buyer's remorse is really, really prevalent. People make split-second decisions now and then live to regret it 24 hours later." - Sarah Williams "In economics, there's this concept called utility, right? So, I think in terms of when you're thinking B2C, now you're shifting the conversation a little bit more towards the utility angle in economics." - Sarah Williams   People / Resources Mentioned: Jim Collins: Author of "Good to Great" Chip and Dan Heath: Authors of "Made to Stick" and the concept of the curse of knowledge Patrick Lencioni: Leadership expert who popularized vulnerability-based trust and predictive trust concepts GAP Consulting: Where Sarah served as director for 23 years Complete Learning Solutions: Where Sarah was Chief Inspiration Officer Louis Vuitton: Used as example of luxury pricing vs. commodity pricing iPhone: Example of blue ocean differentiation where customers don't compare competitor prices Huawei: Mentioned as iPhone alternative that iPhone users don't consider when upgrading   Connect with Sarah Williams: Email: sarah@leadingculture.co.nz Website: https://www.leadingculture.co.nz/home  AI Summit Link: https://www.leadingculture.co.nz/ai-summit-registration-page   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

If you're looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of your business benefits. From attracting dream clients and top talent to freeing up your time and increasing your company's valuation, Emma explains how marketing multiplies your results far beyond the dollars you spend. She also shares practical ways to recognize if you're still stuck in a scarcity mindset and how to shift into a long-term growth perspective that fuels sustainable success. This is the mindset shift that takes your brand from survival to unstoppable momentum. Listen in as Emma explains: Why founders fail when they treat marketing as a line-item expense The ROI metrics that truly show your marketing's value Practical signs you need to shift from scarcity to investment thinking And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

"AI was not going to take my job. People who use AI are going to take my job." -Carl Holden   Carl Holden is a marketing innovator, AI strategist, and author with over 15 years of experience helping businesses grow through creativity, strategy, and technology. As the CMO of Zellus Marketing, Carl leads a team specializing in SEO, web design, automation, and digital strategy for clients across industries—from startups to established brands like HudsonAlpha, LawLers Barbecue, and the Athens Gas Department. He's also the CEO of RankBot, an AI-powered SEO platform designed to automate optimization with humor and efficiency, earning him recognition as a Top LinkedIn Voice in AI for 2024. Carl is the author of the Amazon Best Seller The INVEST Method, a modern framework that reimagines marketing principles for the digital era. A world semifinalist in Toastmasters and a sought-after public speaker, he brings energy, insight, and a touch of humor to every stage. Whether he's guiding businesses to the top of Google rankings or inspiring professionals to embrace AI, Carl's mission is simple: to make modern marketing smarter, faster, and more human. Website: https://rankbot.ai/ LinkedIn: https://www.linkedin.com/in/carlholdenmarketing/   Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.   Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com.  When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ YouTube: https://www.youtube.com/@WickedReports Instagram: https://www.instagram.com/wickedreports/   In this episode, Scott and Carl share how data-driven insights and AI innovation are reshaping the future of marketing. They discuss how to uncover true ROI, streamline strategy through automation, and balance the precision of analytics with the creativity that drives human connection and business growth.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments