Podcasts about ROI

My mind is blown by NotebookLM.... again!The viral AI tool by Google just released an extremely impressive new update to its popular tool in Video Overviews. If you haven't used these yet, you won't want to miss this show. On Wednesdays, we put AI to work for you and your business with practical and actionable walkthroughs. This new release from Google couldn't have come at a better time.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:NotebookLM Video Overviews Feature LaunchHow NotebookLM Video Overviews WorkUpdates to NotebookLM Studio InterfaceCustomization and Personalization in Video OverviewsPulling Visuals from Uploaded PDFs in NotebookLMCreating Multiple and Multilingual Overview VersionsNotebookLM vs Google Gemini vs ChatGPT ComparisonFive Practical Uses for NotebookLM in BusinessTimestamps:00:00 "Everyday AI Livestream & Newsletter"05:09 New Paid Account Feature Details08:21 Keynote Speaking and Trainings Overview12:41 Dynamic Content Creation Tools14:25 "Personalized Onboarding with Notebook LM"20:11 "Interactive Audio-Visual Learning Benefits"21:41 Customizable Content for Diverse Teams26:26 Studio Panel Features Overview28:42 "AI Hype: Agent or Illusion?"30:53 Daily Content Review ProcessKeywords:NotebookLM, Google, NotebookLM video overviews, AI-powered video summaries, generative AI, video overviews, audio overviews, NotebookLM Studio, Google Gemini, AI learning tools, AI at work, business leaders AI tips, personalization features, customizable AI video, PDF uploads, AI keynote presentations, onboarding videos, HR onboarding AI, multilingual AI content, research analyst, team training AI, briefing docs, study guides, FAQs, mind maps, timelines, multitasking in AI tools, content sources, workspace accounts, sharing AI notebooks, visual AI summaries, global collaboration tools, Gemini 2.5 Flash, AI model grounding, AI content personalization, AI content creation, onboarding automation, pitch deck AI, industry-specific overviews, knowledge sharing, productivity tools, user interface updates, AI-powered presentations, lead magnets AI, pre-sales AI toolsSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Did you know Legos have outperformed the stock market in ROI? With an average return of 11% per year, these toy bricks beat out traditional investments like 401Ks and IRAs. Kris Krohn breaks down why conventional retirement plans often fall short, and explores alternative, high-yield assets that deliver double-digit returns. Discover how thinking outside the box can radically shift your investment game.

On today's Part 2 episode, Gary Bird joins Mark in an in-depth conversation on how dental practices can unlock serious growth through smarter systems, strategic pricing, and AI integration. Gary shares powerful insights into the rise of AI receptionists, how they're changing the way practices manage phone calls, scheduling, and follow-ups—and why they're not quite ready to fully replace humans. He breaks down the real reasons practices miss out on ROI, including poor call handling, lack of follow-up, and scheduling gaps.   You'll also learn why distinguishing between leads and qualified leads matters more than you think, and how block scheduling can make or break your growth. Plus, Gary dives into one of the most controversial topics in dental marketing: pricing. He explains why discounting can attract the wrong crowd and how strategic, data-driven pricing wins in competitive markets. If you're serious about scaling without sacrificing your margins, this episode is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

This episode starts with the shift that happened after our last session, and a look at what happens when the business starts talking back to tell us if it actually worked. It ends with a discussion on if Jackie should fire me as her coach. In between, you'll hear Jackie and I dig into what it really takes to see her pivot all the way through to truly create the big shifts and results she's after.   This one is for you if you've ever found yourself hustling to “just get it done” and wondered why your results still feel stuck. We get into it all: messy pivots, money mindset, team dynamics, and the emotional labor behind staying focused when you really want to run to the next thing.    In this episode, you'll hear: The $5 ad pivot that changed everything, and how we made it happen mid-launch Why your webinar should be doing the heavy lifting (and what to do if it's not) The real ROI of an evergreen funnel that is crucial to understand if you want to really scale The #1 thing that keeps most high-achievers from creating serious momentum Why your team can't own your voice, and what to do instead The big convo Jackie and I wrap with around if it makes sense for her to have my support    Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

Nextracker just made yet another bold move…What if a robot could detect a solar failure before it happens—and build the repair plan to deploy the right resources to the precise location, in real time?That's not science fiction. It's what OnSight Technology is already doing on numerous utility-scale solar farms across the US. And Nextracker have officially acquired OnSight Technology! So, if you're here because you're asking yourself “What the heck? Why did NXT Buy this company, and what do they actually do?!” then you're in luck!In this exclusive episode—recorded before the news dropped—we sat down with Derek Chase, Founder & CEO of OnSight, at their HQ in Sacramento, CA for an inside peek at the autonomous robotics platform that just made headlines.From the Bulldog robot that scans sites with 3D vision and thermal imaging to the OwlCam that detects smoke and fire in real-time, OnSight is setting the standard for predictive, AI-powered solar O&M. But I believe that Derek and his team of NASA Scientists are up to much more than just optimizing solar.It's not just impressive tech—it's a full-stack solution that saves developers, EPCs, and asset owners millions in avoidable losses.If you care about the future of solar performance (Or are just curious about the tech behind Nextracker's latest acquisition), this is a must-listen.Expect to hear:

Episode Summary: Welcome back to Construct Your Life! Today, I sit down with Bodhi Gallo, a marketing savant and successful business owner who has navigated buying, scaling, and selling businesses in the service industry. Bodhi shares his journey from corporate America to building a dumpster rental empire, highlighting the importance of smart marketing, hiring the right team, and understanding your numbers. He emphasizes that marketing isn't just about leads — it's about creating long-term value, building relationships, and executing a sales game that wins in competitive markets. Bodhi's no-nonsense approach is all about playing offense, staying consistent, and leveraging every opportunity to grow sustainably and profitably.Key Highlights: - Buying vs. Starting From Scratch: Bodhi shares why he prefers buying established businesses and how to find companies with recurring revenue and untapped potential, instead of starting from zero.- Delegation & Simple Models: Why dumpster businesses are easier to delegate, scale, and manage, especially compared to more complex trades like HVAC or roofing. Bodhi emphasizes mastering operations and keeping core functions straightforward.- Marketing as a Long-Term Play: The truth about brand building and lead generation — it's not a short-term game. Bodhi points out that smart branding campaigns (like memorable billboards) generate ongoing ROI and authentic referrals.- The Power of Word-of-Mouth & Ripple Effects: Why initial marketing spend might seem high, but the long-term returns from satisfied customers and referrals are the real winners.- Know Your Numbers & Be Offense: Bodhi stresses the importance of tracking every lead, understanding your profitability, and staying aggressive — especially during off-peak seasons.- Marketing Transparency & Client Communication: How building trust with clear communication, regular updates, and honest expectations differentiate great marketing firms from the fake ones.- Building a Profitable B2B Reed: Bodhi highlights the advantages of being a dependable contractor in B2B spaces, freeing you from constant lead chasing and creating stable, long-term relationships.Final Tips:If you're serious about growth, buy businesses with existing customers and recurring revenue — don't just start from scratch. Focus on mastery of marketing and sales, don't be afraid to invest in branding for the long haul, and always play offense. Stay consistent, track your metrics, and leverage every marketing dollar for maximum ROI. Remember, building a business is about smart delegation, long-term relationship building, and relentless focus on what moves the needle.If you enjoyed this episode, share it with a friend and keep building your empire!

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.If you've ever felt like content creation is a full-time job or you're managing too many platforms with too little ROI, this one's for you.Key Takeaways:Start with one core content piece (like a video or podcast) and build everything else around itUse AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule contentLet go of perfectionism—people want real, not perfectBusiness pages need “proof of life,” but don't require unique contentStructure before delegation: set up simple systems so a VA can step in and helpYour voice still matters—create the core content, then let tech and team handle the rest Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training RJ Huebert went from corporate comfort to agency chaos—and nearly lost himself in the process. In this episode, he shares what it really takes to balance speed-to-lead sales with sanity, and how he's redesigning his agency life for more freedom, better clients, and real personal wellbeing. Guest Overview RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead gen agency helping clients capture high-quality leads through digital ads that convert. Former corporate marketer turned agency founder, RJ knows both sides of the game—and why it's harder than it looks. What You'll Learn Why corporate escapees struggle more than expected in agency life The underrated power of speed in lead gen (and what most teams screw up) How to nurture not-yet-ready leads without annoying them What happens when your business always comes before your health and family How RJ is reclaiming time and rebuilding systems Key Takeaways Speed wins deals: If your sales team isn't responding within minutes, you're losing leads. Nurture with value: Use short, high-impact videos instead of stale PDFs. Even Meta is doing email wrong: Don't copy the big guys—build trust instead. Agency life means 20 clients, not one boss: And that requires stronger boundaries. Health > Hustle: RJ's learning that health, family, and freedom must come first. The solution? Systems: You can't scale or shut your brain off without them. Are you working harder than ever, but still can't turn your brain off—even on weekends? Today's featured guest is one of the many agency owners who has found it hard to find the right balance to take care of himself as well as the business. Like many agency owners, he made the leap from building someone else's business to finally building his own. But trading a cozy corporate job for the chaos of running an agency with dozens of clients wasn't as easy as it looked. He shares the real challenges of sales, why speed is still the secret to winning leads, and how he's figuring out how to convert prospects who aren't quite ready to buy. Most importantly, he opens up about the ongoing struggle to find the right balance between health, family, and keeping the agency growing. RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead generation agency helping clients pull in quality leads using online ads that actually convert. After 11 years of climbing the corporate marketing ladder, RJ got tired of building someone else's dream and decided to bet on himself—and it's paying off. In this episode, we'll discuss: Why he stopped building someone else's dream. How speed wins in lead generation. Always be first to respond. Ways to nurture leads that are not ready to buy. Why boundaries and self care are more important now than ever. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Building Someone Else's Empire? Here's the Wake-Up Call Like many agency owners before starting their own business, RJ was the corporate marketing guy building someone else's business, getting them rich, while rising through the ranks and learning how to actually drive results with digital marketing. Also like many others, he hit a moment of questioning whether it was worth it after eleven years. Sound familiar? That's when he decided it was time to test if people would actually pay him for these skills. He got some clients on the side, launched a 5K race company, and eventually opened his own digital marketing agency, proving that you can take your skills and build your own agency if you're willing to start. The Attribution Struggle He Faced as an Agency Client From his experience hiring agencies on the corporate side, one of the biggest frustrations RJ encountered was the attribution nightmare. It wasn't always easy to see where the lead came from and where they were at in the pipeline. This was some ten years ago, so every agency was siloed: SEO, PPC, outdoor, TV—and each claimed leads but no one could prove it. And even today, with GA4, HighLevel, UTMs, and tag managers, the truth is: “Sometimes it works, sometimes it doesn't.” We're bombarded with data, but turning it into actionable insight is another story. RJ prefers to establish a baseline, track what matters, and avoid drowning in vanity metrics - like open rates—that don't impact the client's bottom line. Why Speed to Lead Still Wins Both RJ and Jason agree that speed to lead wins deals. If you're not calling leads while they're still on your website you are likely losing opportunities. Just like you probably click on the first result in a Google search, whoever calls back first is going to win. If your sales team is still waiting hours (or days) to follow up, you're leaving money on the table. Rethinking Nurture Sequences Without Being “That Guy” Even if you're not converting them right away, how are you nurturing those leads in a way that doesn't feel like overkill? First of all, replace boring white papers with short, actionable videos that deliver instant value. For example, Jason's Budget Buster video helps prospects get budgets 99% of the time, creating immediate ROI and building trust. Follow that with another bite-sized value piece a few days later. Once leads warm up, move them to your newsletter list. Have some lead magnets ready, like useful videos you can send each week to warm up that client. After that, you can move that client from the “warm-up” list to a newsletter list, so you can send them valuable content on a daily basis. Sending daily value-packed emails to engaged subscribers actually increased their domain authority and engagement. It's about quality frequency, not spam. Think about what you'd want to receive yourself, not just what you want to send. The Meta & Google Frustration We're All Tired Of Not even Meta is getting emails right, as they send multiple emails a day that don't really add much value for clients. On top of that, their reps hardly ever provide the right solutions and are mainly focused on “spend more” strategies. It's a universal frustration for agency owners, who see Meta is calling clients directly trying to cut their agency out. It's one more reason why agencies need to protect their positioning, control client conversations, and not let the platforms dictate strategy. From One Client to Twenty: The Real Agency Rollercoaster What's the hardest shift going from corporate to owning your agency? For RJ, it was going from one clear client you're focusing on at one moment to having even 20 clients, plus “trying to get clients to pay you, to keep paying you, while finding new ones, and keeping them happy.” Running an agency turned out to be way harder than he expected. Corporate can be robotic and boring, but on the bright side, you have one client: your boss. Lose that, and you're done. In the agency world, a client can fire you, but you've got 5, 10, or 20 others paying the bills. The flip side? You're always on. Even when you're “off,” your mind is stuck on proposals, scope creep, and that client's weird Slack message at 10 pm. That's one of the biggest challenges for RJ at the moment. Setting Your Priorities Straight with The Right Systems When it comes to taking care of yourself, your priorities should always be: Health, Family, Agency—In That Order. However, too often agency owners get their priorities backwards. You have a zillion things you can and should be doing and choosing the priority is the challenge. That balancing act gets easier once you build the right leadership team and put systems in place that pull you out of the weeds. But agency owners often struggle to shut their brains off, leading to constant stress, scattered priorities, and burnout cycles that can wreck family time, health, and even your love for the business. If you're stuck in the chaos, it's time to step back and prioritize what actually moves the needle in your agency. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Ken Rusk is owner of Rusk Industries and bestselling author of "Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life". Ken is also a motivational speaker who achieved WSJ Bestseller status with Blue-Collar Cash during the pandemic.  In this episode, Ken reveals why 77 million Americans still work with their hands, yet blue-collar careers remain stigmatized. He shares his revolutionary approach to employee engagement through what he calls "hiring the whole person" - not just the eight hours they work, but understanding their dreams, goals, and what they're chasing in life.  Ken also discusses the critical difference between reactive and proactive work environments, why blue-collar workers often have more control over their outcomes than white-collar employees, and how leaders can create what he calls "momentum mechanisms" that align personal and corporate goals. He shares memorable stories from his entrepreneurial journey, including the moment he realized two employees were making him money while he worked elsewhere, and the life-changing experience of working for someone who "thought big" in every aspect of life. Ken's pragmatic approach to leadership development, employee engagement, and business growth offers actionable insights for leaders in any industry who want to create environments where people can design the lives they want while contributing to organizational success. You can find episode 470 on YouTube, or wherever you get your podcasts! Watch this Episode on YouTube |   Key Takeaways [03:11] Jan raises the question of how leaders can reshape the way society sees dignity and value in all kinds of work. Ken points out that nearly half of the 167 million fully employed Americans still work with their hands, a reminder that blue collar work remains essential. [04:59] Ken highlights that blue collar workers often have more control over what they produce, which gives them a direct connection to their work. He describes the “stand back moment” — a sense of pride in creating something tangible, a feeling that's often missing in office jobs. [07:35] Reflecting on 38 years in business, Ken shares how his company grew from 6 to over 200 people. He talks about building a culture that made "ditch digging cool" before workplace culture was even a buzzword — hiring not just for the hours on the job but for the full person behind the role. [11:33] Ken talks about assigning someone the role of “Chief Culture Officer” or “Chief Cool Officer” to keep the company environment engaging. They swapped the word "goals" for "time pathways" and made personal milestones visible, so people feel invested in their work and each other. [14:08] Ken notes how side gigs have become more common. With tools like social media and mobile banking, many are turning hobbies — like making epoxy river tables into thriving weekend businesses selling for thousands. [16:00 Ken says his definition of success has shifted. What matters most now is time having the freedom to step back, see the big picture, and choose how to engage with his businesses. [17:15] One hard-earned lesson for Ken: drop the ego. He realized building a company isn't about being the hero, it's about finding people with entrepreneurial spirit and letting them lead because sometimes they'll take it even further than he could alone. [19:15] Ken shares how he communicates financial responsibility by focusing on ROI instead of just dollars. He encourages department heads to think like owners by sharing profits from new revenue or cost savings creating buy-in from top to bottom. [23:49] When teaching ROI, Ken keeps it simple. He gives team leads a whiteboard and makes them subtract expenses manually — like balancing a checkbook — so they understand how their actions impact profits they can share in. [25:52] Ken encourages young people to ask "why" before choosing college or a trade. He suggests drawing a picture of their ideal life — the home, lifestyle, hobbies — then working backwards from that to choose a path. The key isn't what you do, but what you do with it. [30:23] Ken shares two defining moments: one, realizing he could earn income even when not physically present on a job site; and two, working for someone who lived and thought on a massive scale. Both experiences showed him the power of big thinking and building something bigger than himself. [36:56] To close, Ken encourages people to block out the noise of expectations. Everyone knows what they truly want deep down. The key is to put that vision in front of you, let it guide you, and go live the life you actually want. [39:03] And remember...“The ultimate value of life depends upon awareness and the power of contemplation rather than upon mere survival.” — Aristotle   Quotable Quotes "Almost half the people in the United States are in some form of working with their hands to create, fix, repair, build something." "When you hire somebody, it used to be that you hired the eight hours that they were alive and working. Well, you better now know what that something else is." "When you have corporate goals that are on the same track and same speed as personal goals of the people within it, that's where this amazing synergy happens." "Time is probably your most valuable asset that you're ever going to own." "Did I open this company for it to run me or for me to run it?" "You're going to find out that their seedlings might even be higher than yours. You might be your own self limiter." "I don't necessarily think it's as important what you do for a living as it is what you do with what you do for a living." "You really need to stop listening to all the noise of societal expectations and even what other people think you should do."   These are the books mentioned in this episode   Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Ken Rusk Website | Comfort Peace and Freedom Foundation | Ken Rusk X | Ken Rusk Facebook | Ken Rusk LinkedIn | Ken Rusk Instagram | 

Events aren't random acts of marketing, and they shouldn't be treated that way.In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.Tune in to learn:How to build a cohesive event-led growth strategy Proven ways to measure event ROI that will resonate with leadershipEssential technology and processes to scale your event strategy Episode outline:(00:00) Meet Kate Hammitt and Matt Heinz(02:52) The impact of ELG on growth and goals(06:24) Aligning teams around one event strategy(11:21) Mapping events on the customer journey(16:13) Qualities of robust event tech (20:30) Building your ELG team and playbooks(25:40) Event-Led Growth Maturity Model (30:17) Getting C-suite buy-in and starting small ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

What's the ROI? Learn how to set realistic measurements for public relations. #ThePitch #INICIVOX #VirtualMentorship

In this latest episode of Hotel Moment, we challenge the "it is what it is" mentality about cart abandonment that's costing hotels thousands in recoverable revenue. Discover how AutoCamp generated $110K+ in just three months with strategic cart abandonment campaigns, achieving an 11x ROI and 28% conversion rate. Learn why accepting cart abandonment as inevitable is a costly mistake and how the Direct Booking Mastery Certification can help you implement these game-changing recovery strategies.

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this throwback episode, we go inside an 8-figure roofing company with Dan Young of Young Construction.Dan shares what it really takes to grow and lead a successful roofing company — from humble beginnings and painful lessons to building systems, scaling a team, and stepping out of the day-to-day. This is a behind-the-scenes look at how a contractor becomes a true business owner.If you're a roofing company owner who wants to build a strong, self-sustaining business, this is your roadmap.Key Takeaways for Roofing Companies✔️ The mindset behind building an 8-figure company✔️ How to lead without being in the weeds✔️ Why promoting from within creates strength✔️ The power of knowing your numbers✔️ Dan's simple strategy for getting ROI from conferencesTimestamps03:40 Aligning your team to grow stronger10:05 Building a real team that scales17:30 Financial mistakes that cost real money23:00 Leadership and lessons from real experience33:15 Working on the business not in the business38:20 Why promoting from within is key43:15 Roofing tech that changes the game45:20 How to take action after a conference56:10 The value of real relationships in roofingConnect with Contractor DynamicsWebsiteFacebookInstagramLinkedInConnect with Dan Young and Young Construction Roofing:WebsiteFacebookInstagramLinkedIn#roofingcompany #roofingbusiness #contractordynamics #contractormarketing #entrepreneurship #leadership #roofinglife #roofers #throwback #roofinggrowth

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs rise and margins tighten, converting the traffic you're already paying for is non-negotiable. Liam shares how Instant helps brands like ThirdLove, Truly Beauty, and Karen Kane generate compounding email revenue—often seeing 11–21x ROI in weeks, not months.In this episode, you'll learn:How Instant identifies and emails 40% of anonymous visitorsWhat makes Instant AI's flows more effective (and hands-free)Real-world case studies showing rapid, scalable email revenue growthWhy retention teams are using Instant as their co-pilot for Q4 prepWhat separates brands who see huge value vs. those who don'tIf your site gets traffic but your email list isn't growing fast enough—and your flows aren't converting as they should—this is the bonus episode to get ahead before Q4.Timestamps:00:00 - Why 98% of website traffic goes unidentified02:00 - Instant's founding story and mission04:30 - How brands can prep for Q4 success08:00 - Turning traffic into ROI through identification10:00 - Instant's results with brands like Liquid IV13:00 - Compounding revenue through retention16:00 - Who Instant is best suited for18:00 - A/B testing and measuring incrementality21:00 - Automating flows with Instant AI24:00 - What's next for InstantHashtags:#dtcpodcast #ecommercetips #blackfridaystrategy #emailmarketing #conversionrateoptimization #q4prep #retentionmarketing #klaviyo #incrementalrevenue #marketingautomation #shopperidentification #directtoconsumer #growthstrategy #founderstory #metaads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Using AI isn't a competitive advantage anymore.

How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

On today's episode, Gary Bird, founder of SMC, joins Dr. Mark Costes to unpack the real reasons most dental marketing fails—and why operations are often the true growth limiter. They discuss the dangers of focusing on “activities” like websites or SEO instead of real outcomes, and how busyness is often mistaken for productivity. Gary shares why 35% of calls in dental practices go unanswered during business hours and how that one stat alone crushes marketing ROI.   The conversation dives deep into the link between lead gen and operational execution, including conversion rates, appointment availability, and the need for follow-up systems. Gary also explains why his agency focuses more on operational performance than flashy marketing tactics—and why that gives their clients a competitive advantage. If you're looking to double your new patient flow but your schedule is already full, this episode is a wake-up call you don't want to miss. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Mark Gerson has built businesses, launched global charities, and written books proving the Torah's practical power. In this episode of The Jess Larsen Show, he unpacks the wisdom behind rest, generosity, and mission-driven leadership. Whether you're scaling a company or searching for your calling, his stories will inspire you to rethink what success really means. This is a conversation about community, conviction, and the surprising ROI of doing good. Learn more about your ad choices. Visit megaphone.fm/adchoices

Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you define success as an entrepreneurial author? Is it when your book opens doors and sparks conversations? Books should make people think, “I need to talk to them.” That might lead to a speaking invitation, a consulting opportunity, a new client, or a connection you never saw coming. The more clearly you show up in your expertise, the more those doors start to swing open. I'm on a mission to help entrepreneurs figure out how to turn their book into a business asset, not just a business card. If you're curious about what your book might open up for you, I invite you to schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. Let's explore what's possible. Now, I'm excited to introduce three authors who know this journey well. Dan Gingiss is the author of “Becoming The Experience Maker: Turn Everyday Interactions into Remarkable Customer Experiences,” which shows businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Deborah Stine wrote “From Expertise to Impact: A Practical Guide to Informing and Influencing Science and Technology Policy,” a guide that helps scientists, engineers, and health professionals use their knowledge to shape public policy and create real-world change. Helen Holton wrote “Intentional Leadership: How to Drive Leaders, Visions, and Teams Forward,” a thoughtful, practical book for leaders who are ready to lead with clarity, purpose, and renewed energy. Please join me in welcoming Dan, Deborah, and Helen.  In this episode, we discuss the following:

On this episode of The Story Engine Podcast, we sit down with Dharma Funder , a coach who works with high-achieving leaders and entrepreneurs on the nervous system level to unlock lasting growth and clarity. Rather than chasing more productivity hacks or external solutions, Dharma helps clients regulate their internal state to create success from the inside out. This conversation explores how calming the nervous system transforms leadership, enhances decision-making, and clears the way for creativity and powerful performance. If you're building something big—and feeling the pressure—this episode will help you reconnect to your body, your breath, and your best self.

What happens after AI helps you write code faster? You create a bottleneck in testing, security, and operations. In part two of their conversation, SADA's Simon Margolis and Google Cloud's Ameer Abbas tackle this exact problem. They explore how Google's AI strategy extends beyond the developer's keyboard with Gemini Code Assist and Cloud Assist, creating a balanced and efficient software lifecycle from start to finish. We address the burning questions about AI's impact on the software development ecosystem: Is AI replacing developers? What does the future hold for aspiring software engineers? Gain insights on embracing AI as an augmentation tool, the concept of "intentional prompting" versus "vibe coding," and why skilled professionals are more crucial than ever in the enterprise. This episode offers practical advice for enterprises on adopting AI tools, measuring success through quantitative and qualitative metrics, and finding internal champions to drive adoption. We also peek into the near future, discussing the evolution towards AI agents capable of multi-step inferencing and full automation for specific use cases. Key Takeaways: Gemini Code Assist: AI for developer inner-loop productivity, supporting various IDEs and SCMs. Gemini Cloud Assist: AI for cloud operations, cost optimization, and incident resolution within GCP. AI's Role in Development: Augmentation, not replacement; the importance of human agency and prompting skills. Enterprise Adoption: Strategies for integrating AI tools, measuring ROI, and fostering a culture of innovation. The Future: Agents with multi-step inferencing, automation for routine tasks, and background AI processes. Relevant Links: Blog: A framework for adopting Gemini Code Assist and measuring its impact Gemini Code Assist product page Gemini Cloud Assist product page Listen now to understand how AI is shaping the future of software delivery! Join us for more content by liking, sharing, and subscribing!

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the second event, digging into Measurement and ROI.  Throughout the conversation, Dale systematically demystifies common misconceptions surrounding brand marketing efforts, particularly in the B2B sector, highlighting why measuring brand ROI can be challenging yet essential. The discussion also uncovers how digital marketing's data-driven approach has changed traditional ROI expectations and how this shift has influenced financial executives' demands for precise outcomes.Check out our events page to register for the third episode, happening live on August 21. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

Corey Morris is on a mission to take the guesswork out of digital marketing. As the founder of The Digital Marketing Success Plan and creator of the START Planning Process®, he helps brands build strategic, ROI-driven marketing plans that deliver results in just 60–90 days. In this episode, Corey breaks down his five-phase framework—Strategy, Tactics, […] The post The Digital Marketing Success Plan, With Corey Morris first appeared on Business Creators Radio Show with Adam Hommey.

Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same. And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

What if the secret to skyrocketing customer loyalty and retention isn't digital at all, but something you can touch? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Mark Stern, CEO and founder of Custom Box Agency, to unpack how tangible, kinesthetic experiences are transforming the B2B customer journey. After a successful career as a Deloitte strategy consultant, Mark unexpectedly pivoted from corporate life into entrepreneurship, driven by a frustration with the impersonal nature of digital-only offerings. Mark reveals how sending physical “custom box” experiences not only sets customers up for success but turns them into passionate brand advocates who generate organic buzz. Their conversation dives into the real ROI of physical engagement, how clear customer journeys and micro-wins fuel retention, and why recognition is the ultimate hidden driver for long-term loyalty. If you're rethinking how to break free from retention plateaus, want to spark more excitement in your customer onboarding, or are just tired of stale, digital-only strategies, this episode will open your mind to a whole new set of possibilities. Tune in for actionable insights, real-world examples, and a fresh perspective on delivering predictable B2B success, one box at a time. Some areas we explore in this episode include: Mark Stern's Journey – Transition from Deloitte to founding Custom Box Agency.Value of Physical Experiences – Why adding tangible elements to digital offers matters.First “Box Zero” Campaign – How a high-ticket online summit led to the first successful custom box experience.Customer Journey vs. Customer Experience – The importance of mapping the journey before designing the experience.Journey Mapping – Breaking down customer journeys into acquisition, delivery, and retention stages.Gamification and Milestones – Using micro-wins and milestones to motivate customer progress.Strategic Box Use – Leveraging custom boxes for acquisition, onboarding, and ongoing engagement.Practical Examples – Real-life applications like 57 Hats and multi-year coaching programs.Recognition and “Jewels” – How awards and physical tokens drive retention and customer loyalty.Retention Gaps in B2B – Why businesses often overlook delivery and retention in their customer experience strategy.And much, much more...

In today's episode of Sorare with Laird, I'm joined by Harry Trades to break down one of the biggest decisions Sorare managers face: should you focus on All Star competitions or Arena? We compare the pros and cons of each mode, how rewards differ, lineup-building strategies, and which competitions make the most sense depending on your gallery. Whether you're chasing podiums or optimizing your ROI, this conversation will help you decide where to focus your efforts in Sorare 26.This episode is sponsored by MFL, the Metaverse Football League. If you'd like to join one of the BEST web3 football management games, use my referral link to get a free common player after you spend $25 in the store: https://app.playmfl.com/?referrer=F2047C

Duane Kennedy—founder of Dai Biao Consulting and cross-cultural growth strategist—joins David and Gary to talk about what it really takes to succeed in the Chinese market. With over 16 years helping international businesses scale in Asia, Duane shares hard-earned lessons on trust, translation (in every sense), and why cultural fluency matters more than flashy decks.They dig into the real costs of getting market entry wrong, the ROI of meaningful partnerships, and how to lead when you're the outsider. From executive coaching to 55% returns on high-impact campaigns, this episode is packed with insights for anyone thinking globallyLINKS:Duane on LinkedIn___________________________________ Submit Your Questions to: hello@thebigpixel.net OR comment on our YouTube videos! - Big Pixel, LLC - YouTube Our Hosts David Baxter - CEO of Big Pixel Gary Voigt - Creative Director at Big Pixel The Podcast David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start. In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture. Contact Us hello@thebigpixel.net 919-275-0646 www.thebigpixel.net FB | IG | LI | TW | TT : @bigpixelNC Big Pixel 1772 Heritage Center Dr Suite 201 Wake Forest, NC 27587 Music by: BLXRR

“It's not about solving for DMARC. Yeah, you do that as a byproduct, but we really enable the MSP to go grow their business.” — Mike Anderson, EasyDMARC Technology Reseller News sat down with Mike Anderson of EasyDMARC for a live podcast recording at the opening day of ChannelCon, GTIA's signature event. In a candid and engaging conversation with publisher Doug Green, Anderson revealed how EasyDMARC is turning email authentication into a growth engine for managed service providers (MSPs). While DMARC (Domain-based Message Authentication, Reporting, and Conformance) may sound like a technical checkbox, Anderson says it's actually a gateway to new revenue and customer acquisition when paired with EasyDMARC's purpose-built analytics and sales enablement platform. “We're not just a tool,” Anderson explained. “We're a full go-to-market engine for MSPs.” The company offers a platform that not only simplifies DMARC configuration with built-in DNS templates and documentation for 1,500+ top providers, but also delivers white-labeled reports, risk assessments, and automated marketing assets—like drip campaigns, call scripts, and email templates—designed to help MSPs win new business. With over 2,500 MSPs onboard and growing by 70–100 per month, Anderson attributes the rapid adoption to a combination of ease-of-use and tangible results. He recounted a typical success story: an MSP identifies a law firm with broken email delivery and marketing systems, costing them $30,000 in missed revenue. “The MSP comes in, fixes it for a fraction of that, and signs them to a monitoring plan—immediate ROI, happy client, and recurring revenue.” EasyDMARC's platform is not only about fixing email authentication but enabling MSPs to create their own economic momentum. “We give MSPs the tools to go prospect, sell, and close,” Anderson said, pointing to the company's growing international reach and dedicated MSP portal. Learn more at EasyDMARC.com, where MSPs can start a free trial. ChannelCon attendees can mention the event for a free first month. About EasyDMARC EasyDMARC is a leading DMARC and email security platform designed to help businesses and MSPs protect their domains, prevent phishing, and ensure compliant email delivery. With built-in sales tools, automation, and analytics, EasyDMARC transforms security into a growth opportunity.

In this episode we connect with Sanu Warrier, product director for software at nVent, to get insights on Industry 4.0's ROI for panel builders, how design to manufacturing (DTM) software differs from traditional CAD, how DTM software helps ease the friction between engineering and manufacturing, and the cost-saving specifics that DTM software provides to panel builders.

Send us a textMany brand owners think the only way to grow is to do more. More products, more orders, more late nights. But being busy and trying to do it all yourself to save money doesn't mean you're building a smarter business.In this episode of the Foodpreneur with Chelsea Ford podcast, I'm joined by two brilliant minds who know how to scale without the chaos - Jason Stockton, founder of the ERP system Supply'd, and Ross Galettis from Madhouse Bakehouse, who's supplying Qantas (and hundreds more) with mouth-watering baked goods.In this episode, we lift the lid on:

Customer experience pros often face a common challenge: robust metrics like NPS or CSAT fall flat outside the CX team. Why? Because other departments don't see how those numbers connect to their goals.This episode explores how to bridge that gap by translating CX data into the language of IT, Operations, and Finance. It's not about dumbing down the data. It's about building context. When CX metrics highlight inefficiencies or opportunities for cross-functional wins, they become powerful tools for collaboration.You'll hear how to align CX insights with departmental priorities so the data speaks to what each team cares about most. We also explore using behavioral and operational data, like service calls, churn rates, or purchase frequency, to demonstrate real business impact. Plus, we introduce the Customer Experience Success Blueprint, a framework designed to help CX initiatives integrate seamlessly with broader organizational goals.Want your CX initiatives to gain real traction? Start by making the metrics matter to everyone.Resources Mentioned:CX Mission Statement Workbook -- https://bit.ly/cx-mission-workbookCX Success Statement Workbook -- https://bit.ly/cx-success-workbookExperience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In this episode, Adhithi Aji, CEO of Adrich, shares how her company's smart labels turn everyday products into connected devices that track usage and auto-replenish—no app needed. Discover how Adrich is driving ROI, sustainability, and consumer engagement through ambient IoT and AI. With 97% accuracy and real-world use cases from Clorox to olive oil, this is a conversation about technology, impact, and human resilience.Adhithi's Top 3 Favorite Songs:“Waka Waka” by Shakira: https://www.youtube.com/watch?v=pRpeEdMmmQ0“It's My Life” by Bon Jovi: https://www.youtube.com/watch?v=o9YyEeHSC4U“Happy” by Pharrell Williams: https://www.youtube.com/watch?v=jv-pYB0Qw9AMister Beacon is hosted by Steve Statler, CEO of AmbAI Inc. — creators of AmbientGPT, the AI agent that connects people to products and the brands behind them. AmbAI also advises leading brands on Ambient Intelligence strategy.Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon enables physical products to communicate with cloud applications using Bluetooth Low Energy. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of Talent Hub Talk, we have part two of our chat with John Cosgrove, an AI practitioner and partner at Cloudwerx. In this two-part series, we really delve into the world of Agentic AI, with John sharing insight on what is happening in this space, with a lot of talk about what Agentforce really is, why people need to be thinking about context engineering, what good looks like now, business cases for AI transformations, ROI, and the future for talent. If you missed the first part of this chat, make sure you go back and listen to last week's episode! You can follow John here: https://www.linkedin.com/in/johnnycosgrove/ You can watch the Cloudwerx YouTube channel here: https://www.youtube.com/@Cloudwerx_APAC Make sure you subscribe to John's YouTube channel here: https://www.youtube.com/@johnbernardcosgrove   You can find more content from us at Talent Hub, here: LinkedIn@ https://www.linkedin.com/company/talent-hub-global/ YouTube@ https://www.youtube.com/@talenthub1140 Facebook@ https://www.facebook.com/TalentHubGlobal/ Instagram@ https://www.instagram.com/talenthubglobal/ Twitter X@ https://twitter.com/TalentHubGlobal   We hope you enjoy the episode!  

According to award-winning strategist Beth Lawrence, it's not the format, it's how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore how empathy and personalization can elevate event strategy in a time of uncertainty and pressure.Beth shares candid stories from her 20+ year career in luxury hospitality and event planning, including how she navigated the 2020 pivot with resilience and empathy. She dives into how audience understanding is the key to driving meaningful ROI and long-term community building. From designing with the five senses to rethinking sponsorship logistics, Beth explains why experience and execution aren't separate, they're one and the same.What You'll Learn:Why “anxiety is a superpower” for planners—and how to turn stress into strategyHow to design events that consider how people actually interact, not just consume contentWhat the “five senses of your brand” are and how they deepen memory and impactHow to plan for different personality types (introverts, ambiverts, extroverts)Why audience understanding must come before format (virtual/hybrid/live)How micro-events and intentional design are reshaping B2B event successWhy event logistics = stakeholder experience—especially for sponsors and speakersThe surprising downsides of over-investing in event tech (like apps)How to design with values and create ripple effects beyond the eventAbout the Guest:Beth Lawrence is an award-winning event strategist and the Chief Experience Officer of Beth Lawrence Meetings & Events. With over 20 years in luxury hospitality and a CMP designation, Beth has produced high-impact experiences for clients like Independence Blue Cross, Public Interest Law Center, and the New Jersey Historical Commission. She's also the former host of The Type A+ Podcast, where she offered tips for balancing life and business. Beth brings a human-first lens to every project, blending empathy, logistics, and brand alignment to create lasting event experiences.Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsepFollow Beth on LinkedIn: https://www.linkedin.com/in/bethlawrencecmp/For additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

In this episode, Alex (@AlexHormozi) lays out a tactical blueprint for founders who want more time and less chaos. He shares 7 specific areas of life you can outsource (starting at just $15/hour) to immediately reclaim time without losing momentum or energy. From meals and cleaning to driving, sleep, and even flights, Alex maps out the ROI behind each move and explains how he thinks about buying back his calendar.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Could GPT-5 only be weeks away?Why are Microsoft and Google going all in on vibe coding?What's the White House AI Action Plan actually mean?Don't spend hours a day trying to figure out what AI means for your company or career. That's our job. So join us on Mondays as we bring you the AI News That Matters. No fluff. Just what you need to ACTUALLY pay attention to in the business side of AI. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:GPT-5 Release Timeline and FeaturesGoogle Opal AI Vibe Coding ToolNvidia B200 AI Chip Black Market ChinaTrump White House AI Action Plan DetailsMicrosoft GitHub Spark AI Coding LaunchGoogle's AI News Licensing NegotiationsMicrosoft Copilot Visual Avatar (“Clippy” AI)Netflix Uses Generative AI for Visual EffectsOpenAI Warns of AI-Driven Fraud CrisisNew Google, Claude, and Runway AI Feature UpdatesTimestamps:00:00 "OpenAI's GPT-5 Release Announced"04:57 OpenAI Faces Pressure from Gemini07:13 EU AI Act vs. US AI Priorities12:12 Black Market Thrives for Nvidia Chips13:46 US AI Action Plan Unveiled19:34 Microsoft's GitHub Spark Unveiled21:17 Google vs. Microsoft: AI Showdown25:28 Google's New AI Partnership Strategy29:23 Microsoft's Animated AI Assistant Revival33:52 Generative AI in Film Industry38:55 AI Race & Imminent Fraud Crisis40:15 AI Threats and Future InnovationsKeywords:GPT 5 release date, OpenAI, GPT-4, GPT-4O, advanced reasoning abilities, artificial general intelligence, AGI, O3 reasoning, GPT-5 Mini, GPT-5 Nano, API access, Microsoft Copilot, model selector, LM arena, Gemini 2.5 Pro, Google Vibe Coding, Opal, no-code AI, low-code app maker, Google Labs, AI-powered web apps, app development, visual workflow editor, generative AI, AI app creation, Anthropic Claude Sonet 4, GitHub Copilot Spark, Microsoft GitHub, Copilot Pro Plus, AI coding tools, AI search, Perplexity, news licensing deals, Google AI Overview, AI summaries, click-through rate, organic search traffic, Associated Press, Condé Nast, The Atlantic, LA Times, AI in publishing, generative AI video, Netflix, El Eternauta, AI-generated visual effects, AI-powered VFX, Runway, AI for film and TV, job displacement from AI, AI-driven fraud, AI voice cloning, AI impersonation, financial scams, AI regulation, White House AI Action Plan, executive orders on AI, AI innovation, AI deregulaSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Keith discusses the impact of inflation and interest rates on real estate investing, emphasizing passive income strategies.  He highlights the Florida housing market, noting a 26% increase in listings post-pandemic.  Investor and Florida homebuilder, Jim, joins this episode to explain the overbuilding in the emotional market versus the underbuilt workforce housing.  His company focuses on new construction in areas like Ocala, offering 40-year loans with 5.25% fixed rates, and boasting an average tenancy duration of over three years. They also provide two years of free property management and a 10-year builder warranty. Resources: Schedule a free strategy session with a GRE Investment Coach to evaluate the opportunity at GREinvestmentcoach.com Show Notes: GetRichEducation.com/564 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   welcome to GRE. I'm your host. Keith Weinhold, what control do you have over inflation and interest rates? Then, with the Florida housing oversupply and resultant attrition and price levels, wouldn't it be interesting to talk to a prominent Florida homebuilder? That's just what we do today on get rich education.   Speaker 1  0:27   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads in 188 world nations. He has a list show guests and key top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Speaker 2  1:12   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:28   Welcome to GRE from coral, Illinois to Cape Coral, Florida and across 180 nations worldwide. I'm Keith weinholden. You are inside for another wealth building week. This is get rich education, the voice of real estate investing since 2014 with inflation on the upswing and is currently approaching 3% again, the formula is small. Down payment. Bank buys you the house. Tenants pay down the loan. Property Manager handles nearly everything. You collect cash every month. Inflation builds you massive wealth, and that's real estate, all right. And no one really knows what's going to happen with inflation and interest rates, those two positively correlated indicators, but at times we have an illustrious guest that will make a prediction. And GRE episode 224, from January of 2019 has been getting some attention lately. That's back when interest rates of all types were really low, and when I interviewed legendary investor Jim Rogers in Singapore, listen in to what he told you, and I on that episode, then   Speaker 3  2:49   you ask me, we're now headed up again, and interest rates are going to go go much, much, much higher over the next few decades, and it's going to ruin a lot of people. I hope none of your listeners get ruined. I hope I don't get ruined, but rising interest rates are here for a long time. Keith, be worried. Be careful.   Keith Weinhold  3:08   Yeah, some real Jim Rogers prescience there in Episode 224 he has seen some cycles. Now as investors, we've got regional phenomena and national phenomenon mortgage rates. They're a national one, because more or less, whenever you finance property anywhere in the nation, your rate is going to be the same nationwide. Perhaps you feel then like you don't have any control over your mortgage rate. Well, I've got two points to that. First, understand that today, mortgage spreads are almost back to normal. Now, what does that mean? Mortgage spreads from listening to the show, you probably know that the mortgage rate you pay is dictated more on the level of bond yields than it is the Fed funds rate that your own Powell controls. Well, 30 year mortgage rates are historically almost 2% above the bond yield, meaning they're 2% above the yield on the 10 year T note, okay, that's the bond yield. The spread was recently above 3% now it is down to about two and a half. To be clear, mortgage rates are now just about two and a half percent above bond yields in this narrowing, that means there's more investor confidence in the mortgage market, and that suggests that lenders are willing to offer loans at competitive rates without succumbing to volatility. So lenders are less concerned about the risk of you quickly refinancing out of the loan that they just worked to make for you, the translation is that this opens the door to make it easier for mortgage rates to fall to 6% and they've been nearly seven for a while. Though I don't predict rates. I'm speaking about probabilities here. Now some people want to lock up property before rates fall, because when rates fall, many think home prices will surge because more people can afford property than higher demand. And I think we all know that the conventional wisdom is to lock in your price now and then if rates fall, you refinance. Conversely, if rates go higher, well then you'll be glad you bought today when rates were lower. But today we're talking about how you can really control the mortgage rate you pay when you work with a builder that won't only see that your mortgage rate gets bought down, they'll ensure that they are the ones paying for the pie down, not you. That's key, as we talked to a home builder in Florida today, a state that makes headlines for being overbuilt, it's a case study in how a market gets to an overbuilt condition, or does it really get overbuilt? It depends on this segment of the real estate market that you're focused on as an investor, as you'll see today, let's meet this week's guest.    Keith Weinhold  6:05   I'd like to welcome Jim onto the show today. He's one of the founding partners of a prominent Florida home builder. They built over 9000 residences, and they have 120 plus full time employees, and it's been such an interesting time in Florida home building and the real estate market, so that's why we're chatting today. Hey Jim, welcome onto the show. Keith, great to be back. Thanks for having me. Let's talk about the problem statewide. Florida has about 26% more listings, more available housing inventory, as compared to pre pandemic levels. That's created some problems, some price attrition. Talk about, why did Florida get over built? Or are they not truly overbuilt when we segment that by product type.   Jim Sheils  7:02   Well, like you said, Keith, product type is really important to decipher here, because it does help dissect the problem a little more clearly. There's a lot of different markets happening, but two of the main things that I've seen that have caused the softening of certain segments of the market is one insurance if you are buying a 1957 home in southwest Florida, a few blocks from the beach, it is possible that your insurance has gone up four to five times. Yeah, the annual thing. So that is going to really start to shake people who own those properties. They're going to feel a little triggered to sell, and it's going to be more difficult to sell, because if you have an agent go and show that property and they ask for a good faith estimate from a lender, and they say, Well, what's your current insurance? That can really scare people. So that type of property normally properties older before 2004 when the rules changed, with higher insurance, that can change it. The second thing is, the emotional market always seems to take a hit, Keith, and I've heard you talk about this before. Now, the emotional market that I talk about is we have our median value in any of the real estate markets, right? And you go about 25% above the median, maybe 30% above the median values. That's what I call the emotional market. These are the really nice houses that are fun to visit. You know, nice to stay in, nice to live in, but they are emotional. This is an emotional market. The cash flow numbers have never worked. They're not on the ultra high end that those people normally own cash and they don't really care the fluctuation. It's that level above the median where I see the emotional market really take the hit, because when the emotion comes out, while the people it's harder to sell to find the buyers, especially with the rates jumping the way that they have over the last two years, there's not the ability to sit back and say, Well, you know what, Keith, I'm just going to hold this and rent it, because their negative position, their negative cash flow every month, begins to sink them quickly, and so that's where you see that pressure downward on that emotional market. If that makes any sense.   Keith Weinhold  9:06   did Florida really get ahead of itself with the increase in pandemic migration? Was there more building because they projected that high migration rate to continue, and it just didn't. Is that why areas of Florida are overbuilt.   Jim Sheils  9:22   What I believe happened was the migration was there, Keith, but again, you have to look at the sectors of the market. Now, when you're looking at a large national home builder, their goal is to sell the property with the greatest profit spread. It's just that simple, and those are the properties when times are good and times are hot, this emotional market, you know, 20, 30% above the median value for an area that's a very easy time to promote and to sell those types of properties and make the best spread for them. And so, yes, in that area, they got ahead of themselves, because it was easy to market to, easy to promote to. And again. In. Some people untrained investors, or people just emotional and saying, Well, I'm gonna have a second home in Florida, and I'll get there more often than I think I will. That causes that issue now, but going to the lower segment, like the workforce housing, like you and I have talked about, well, that has been underprepared for the migration and affordability. That is my word of the year, affordability, the affordable housing, the workforce housing. When you look at the stats, I think it was last year we found the stat that for every 25 workforce housing, new construction workforce housing, there's 100 renters. And so the workforce housing has been underdeveloped, and why? You know, we're a niche builder. It's very rare for a builder like us to focus on workforce housing. That's not the focus of many of the larger builders. They're on that more emotional market. So that's where we focus. But with builders like us focusing on that, no one else that part of the market, Keith has been under supplied, actually in the last few years, because the net migration didn't need those emotional houses. They needed the workforce housing.   Keith Weinhold  11:05   This is a great distinction. We can look at a stat like there's 26% more available housing inventory in Florida statewide than there was pre pandemic, but you've got to parse that by product type, workforce housing, which you specialize in, including build to rent, housing has not been oversupplied, not nearly to that same extent. It could even be undersupplied, depending on where you're at. These are the properties that make the best long term income properties. I hope you the listener caught it there. Jim gave an important date. 2004 is a key year when there were changes to building codes, which results in what your insurance premiums are going to be. Tell us more about that.    Jim Sheils  11:50   Yeah, 2004 right through Punta Gorda, Florida, where we build now. There was Hurricane Charlie came through. My dad's cousin, I have actually lived there at the time. I mean, that place got decimated. Keith, it got absolutely decimated, and the government called timeout. They said, timeout. Okay, we got to stop this. New rules. Moving forward, we're going to change the structural design requirements. We're going to change the elevation requirements. This is the big one. So you know, back in the day, you and I, if we were back in 1962 in Fort Myers, Florida, we could build a house at two feet or three feet above sea level. Those days are gone. If you're going to build a property like going back to Punta Gordon, now today, you have to build it 13 to 14 feet above sea level. So that means builders like us got to bring in a lot of dirt, and we grumble and complain about it until a storm goes through and we have no flooding on any of our properties. But that was a requirement, then stronger fasteners and structural design, because they just didn't want that risk or this type of damage. And it's been interesting, because they've been two hurricanes, you know, since 2004 that have really gone right over the eye. The main power of the storm has gone through. Punta Gorda. I've actually showed this on some videos that we've done on YouTube, like the flyover the next day, and you would think, Oh, well, maybe there was like a strong wind that went through, because there's palm fronds down and some fencing, but the houses are intact, and it's because things had to be rebuilt to today's standards. So I always tell people, hey, you know, we'd love to help you get a house, but if you're just going down there to find a house, I would highly recommend you look at the elevation and look if your house was built before the year 2004 or after, because that is really when things started to change. Not that a house earlier might not have what you're looking for, but elevation is such a key component when you're near coastal areas in Florida, the elevation of your home.   Keith Weinhold  13:41   Is it that simple? Pre 2004 you're likely to pay substantially higher insurance premiums on your Florida property than you are if the build year was 2004 or later.   Jim Sheils  13:52   It's a main component, Keith, another component will be to that is, you know, how close are you to the beach? If you're within, you know, a half a mile of the beach that can have an on lower ground of an older property, those combinations for risk analysis for an insurance company will come up not in your favor, and so you have to put that into account too. Again, the further you move inland, especially the further you move north, and the further you move inland in Florida, the insurance premiums go down because the risk assessment of the last 100 Years of hurricanes has been so much dramatically lower of actually causing issue.   Keith Weinhold  14:29   We'll talk about the Florida areas that you build in later. But first, let's just pull back. Talk about statewide. How bad is it? How bad is it with the overbuilt condition in some segments of the residential market, and how that's led to price attrition, a lack of rent growth or rental occupancy rates that are hurt potentially. Can you speak to that? How bad is it now,   Jim Sheils  14:54   again, going to the segment of the emotional market, so we're talking 20 to 30% above the median. In price in an area that's going to be bad, that's where you're going to have to have downward pressure. You're going to have to your property may have appreciated Well, if you did in 2020, but you're not selling a peak pricing. You're going to have to come off your numbers a good amount, because there's not as many buyers. And also, you got to remember, coupled with that pricing coming down, it's also the interest rates we got pretty spoiled. You know, three and a half percent interest rates, two and a half percent interest rates for some homeowners, that's just not the norm now. So when you're going off those numbers, the affordability, the ability to make that payment, has really been affected. So that emotional market, I think we're going to see a continued softening in that and again, in that emotional market too. To what I saw was, and I own some short term rentals, and I like short term rentals, but what we saw there was a rush, like, almost like a California gold rush, here in Florida, to people coming in and buying what they consider a short term rental, which was not really desirable for short term rent. It could get a few people here and there, but they would buy it, this emotional market, and then the numbers wouldn't work out. Now that, as well, is starting to put pressure on people saying, Oh, I'm losing so much money every month. Let's just sell and again, that emotional market, that area, 20, 25% 30% above median value. That's where we're seeing that. So you're going to see some pressure downward of that, I'd say at least another 10% because there's already been a dip in some areas 15 to 20% so there has been a correction in those and I think we'll continue to see that until some of this stabilizes.    Keith Weinhold  16:32   Talk to us about how the rental segment's doing, statewide   Jim Sheils  16:36   rental, we saw a stagnation for about a year and a half to two years, and just in the last six months, we've seen an increase in some of our main markets here. Again, when I say they main markets here, I'm always speaking, because that's what we stick to, the workforce housing. So we've seen workforce housing some of our main central Florida markets and some of our Northeast markets go up another 50 to $100 which was great, because it was stagnant for about two years. About two years. And then you'll see a continued dip of probably, you know, 10 to 15% on some of that emotional market rentals, because now there's a rush to try to rent them, and again, there's not as much of a demand for that segment of the market.    Keith Weinhold  17:17   We're talking with a prominent Florida home builder about Florida's temporarily overbuilt residential housing type. We've already learned that 2004 is a key year for what your insurance rates are likely going to be. We've also learned about how you need to segment these residential housing markets between workforce housing and the emotional side of the market. You're listening to get rich education more when we come back on Florida real estate, I'm your host, Keith Weinhold.   Keith Weinhold  17:46   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your pre qual and even chat with President Chaley Ridge personally while it's on your mind, start at Ridge lendinggroup.com that's Ridge lendinggroup.com.    Keith Weinhold  18:18   You know what's crazy, your bank is getting rich off of you, the average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little is 25k and you keep earning until you decide you want your money back. No weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text family tp 66866, to learn about freedom. Family investments, liquidity fund, again. Text family to 66866,   Kristen Tate  19:29   this is author Kristen Tate. Listen to get rich education with Keith Weinhold, and don't quit your Daydream. You   Keith Weinhold  19:46   welcome back to get rich education. Jim is with us, a prominent Florida home builder, and it's so interesting to talk to a home builder today because you think a Florida is overbuilding Ground Zero, even though, paradoxically. Nationally, we're still in a somewhat under built condition, where there's somewhat of a lack of available housing supply. Now, back on our April 28 show, exactly three months ago today, which I know that you listened to Jim, that show was titled, is Florida real estate doomed? And the short answer is no and I gave a number of reasons for that. You don't want to catch a falling knife as an investor. One prominent reason that Florida real estate is not doomed, and you're not catching a falling knife, and this is so close to being 100% predictable, is the fact that the growth is going to be there. It always has been in Florida, the in migration has been remarkable. If you go back and look at every census over about the last 200 years, since 1830 Florida has grown substantially every single census, oftentimes and usually at a rate greater than the national average. So in migration is almost certainly going to continue, which, over the long term, will put upward pressure on prices, upward pressure on rents, and help with rental occupancy as well. When you have a vacancy, that next incoming tenant is going to be there, I think that's about as close to predictable as it can possibly get. So talk to us more about the dynamics in Florida and the in migration.   Jim Sheils  21:26   It's funny, Keith, last year the net migration, and you can check through all the stats out there. The net migration number for Florida, that means more people, obviously coming in than leaving, and the surplus was just about 470,000 so we still have a growth of 470,000 and people have set up. Florida. Net migration is over. And I'm going, well, it was pretty superb during the pandemic, but to say it's over when it's about a half million up from last year, I think would be a misconception for at the very least. So we feel the people are still coming, and we're asking, what kind of housing do they need? Do they need that higher end, emotional market housing? Not what we're seeing, what they're needing is affordability. They're going to areas where there's still great job source, there's still great affordability, and that's what we look for. Where can we still build a new construction, single family home for under $300,000 and have great job source close by. That's one of the things that we look for. Also, where is there that under supply of that workforce housing? There are very key markets in Florida that you know about that we build in. We're saying, yeah, there's lots of stuff on the market up there, but there is no supply of this workforce housing. We're going to keep building. And as you know, we have not stopped building the last two years, when a lot of people have run for the sidelines because they weren't in our sector of the market.   Keith Weinhold  22:48   Of course, you're very strategic about where you build geographically. Talk to us about where those places are   Jim Sheils  22:54   right now. Keith, my pick of the year has been the greater Ocala region, and I know we've been working with a lot of GRE folks in that region. Couple of reasons why, still had the strongest migration of any area in the US. And you can look that up. U haul had it as number one destination place. This was when I say greater Ocala. I look at Ocala, citrus springs, Inverness, that central Florida area. You know, still in some of those markets, Keith, we're building homes for 200 60s, 270,000 that's new construction, and enabled to get great rent and great financing, which no we'll talk about. And the job source is remarkable right now. In fact, interesting statistic, Keith, I know you watch this closely. In Ocala, the median price of a home is just around 300,000 main Ocala, you can get cheaper when you go out to citrus springs and Inverness, down to the 260s 270s but the median family income is 72,000 and when you look at that, that is a very good affordability index. That's very high average family income compared to a low median price, and that's bringing in more jobs. That's bringing in more security. Couple that with Central Florida being one of the lowest hurricane risk zones in the state. It's the highest ground. It's the furthest inland, in fact, to ensure a single family home on average in that area, about $65 a month for full coverage, wow, for a duplex, $105 a month, full coverage. And that's the advantage of new construction buying in the right areas or low hurricane risk zone and great job source coming in. So my favorite market right now, Keith, is that Central Florida, Ocala, citrus springs, Inverness, that's where we're building. Oh, that's also when people say it's overbuilt. Well, no, because we know that we're actually building for a few of the big institutions that have way bigger analysis departments than we do, and they're seeing that it's so behind on housing that people are finally going in. It was kind of an overlooked market all through the pandemic for the most part, and now it's finally getting people's attention.   Keith Weinhold  24:58   A couple months ago. On the show, I shared how a close friend purchased a new build Ocala duplex through you, the rents he got were even a little higher than you projected, and his insurance premium is $694 again, this is for a duplex. I forget. I think the purchase price was 400 to 420k on this new build property.   Jim Sheils  25:23   Yeah. And it's funny when people, we have lots of investors coming from all over, but I was in California's, know, for years. And when people hear a quote like that, like that, you just said 650, $6 they think that's for the month. And I say, No, no, no, that's for the year. And again, that's the misconception now, but you could pick up and you could go to a coastal area again, like I said in a 1952 duplex built at two feet above sea level that's had hurricane issues before, and your insurance could be $8,000 a year. Yeah, that's where you have to really shop before you actually pull the trigger on property. What are the taxes? What are the insurance? I mean, this is going back to core play, core strategy, but it's something you really have to look at   Keith Weinhold  26:07   talk to us about the product types that you're offering, all new build, and what percent of single family, duplexes and larger   Jim Sheils  26:15   the main majority of what we're building right now is single family and duplex. The numbers work great. They're in high demand. You know, duplexes are a pretty interesting product, Keith, because you can put them in single family home neighborhoods, and, you know, families that couldn't normally rent, afford to rent a full house there, can avoid an apartment building, still feel like they have their own home and afford to be in that neighborhood. So I'd say 80% of what we're doing is a combination of single family home and duplexes, and then, as you know, we still are building some of our quads, our four unit buildings in some areas of northeast Florida, like Jacksonville,   Keith Weinhold  26:50   expenses have obviously been on the mind of real estate investors. More so since interest rates doubled to tripled in 2022 you're selling to investors. Investors need the numbers to work. Since they're not in the emotional market, we're in the market where we're looking at numbers, and that biggest expense, of course, is your mortgage principal and interest. So you found a way to deal with high insurance premiums, because on most or all of your properties that you sell to investors, those insurance premiums are excessively low. Talk to us about what you've done with the mortgage rates, for investors   Jim Sheils  27:27   it's such an important point here, Keith, I remember hearing a warren buffett thing years ago saying, Well, I'm not really in the real estate and that, but for me, when I look at it, a house is worth what it can rent for. And that always stuck with me being Warren Buffett, even though he's not heavily invested in real estate like we are. But for get his sage advice on that that's always stuck with me. So when you're getting a property, yes, you want to have fair price, but the terms around it that actually produce the cash flow, or what's the condition of the property, where is it? But then the other fundamental numbers, what is your insurance? What are your taxes? And then the final big thing is, if you're leveraging, which I encourage, what's your mortgage? And so as you know, we're probably as obsessed with financing as we are with building right, cuz that's our model. We gotta build right. We gotta finance right. So we're always looking for the most advantageous programs where we can team up with banks. They'll allow us to pay an abnormal amount of points, which means discount points that we will pay, not the buyer, we will pay for our buyers to get the rate the lowest and most advantageous. We don't like short term teaser loans, where your rate's going to adjust in 18 months or two years. We saw a lot of people get in trouble with that, at least I did back in the Oh 708, days. So we want long term financing and low interest that's going to produce a cash flow, even though it's new construction from day one. And so right now, our newest program, as you and I have been talking about very excited, is actually a 40 year loan. It's a 40 year loan. We're paying the rate down. Right now we're at five and a quarter. A few weeks ago is at 4.75 so it does fluctuate back and forth. But here's what's exciting, Keith, you're leveraging into a new construction property that has longevity and durability. The first 10 years. Interest only the next 30 years is a 30 year AM, 30 year fixed at five and a quarter. So when you start to do the numbers and go through it, we're almost doubling cash flow on our single family homes and duplexes for people in areas like Ocala, and that makes such a difference to getting them off on the right foot.    Keith Weinhold  29:32   This is a key distinction. Rather than focusing on slashing the price and your properties are already affordable, you buy down that rate by purchasing discount points to buy down that mortgage rate for the investor at the terms that you just described. Builders often like this more. They don't want to cut their prices, because that can become a comparable and lead to a downgrade in values. And investors actually like it more as well, because rather than discounting the price. A little more. It helps the investor more. When you buy down that rate and you do it for them, they are not the ones participating in the rate. Buy down you, the investor. You're paying the closing costs like origination fee and title insurance and things like that. Okay with those 40 year loan terms like you laid out fixed interest only for the first 10 years, and then after 10 years, it transfers to a 30 year fixed, amortizing loan, still with that same rate locked in. Is that right?   Jim Sheils  30:29   That's correct. So there's no sometimes people think, oh, then it's going to trigger upwards several percent. It stays the same the whole 40 year term. We just go from interest only to principal and interest and again, you know, because you talk about the leverage all the time, the most important time to really solidify the strength of an investment and get cash flow going. The most pivotal time is in those first few years. Yeah, we feel we're really giving people that strong foundation to get a cash flowing right off the bat and be able to look long term. The great thing about new construction is people say, Could you hold it that long? I said, I'm planning to with some of my new constructions. Hopefully I'll be a little old man or my children will own them. But you can look out that far and know that you're jumping your cash flow in those initial years when a lot of people may be falling backwards. In fact, when we talked about those emotional markets where people bought higher end properties because they looked good and they felt good to walk through, and then all of a sudden they're bleeding month in, month out for a year, two years, three years. That's when they're ready to wave the white flag. We find with our model, with getting that rate really low, we're accentuating the cash flow forward those first few years, Keith, so they're ready to keep going after a few years, instead of raise the white flag.   Keith Weinhold  31:41   Yeah, when we think about how you're helping investors here while moving product at the same time, the number of problems that are solved are remarkable because you're solving the higher mortgage rate problem by buying down the rates. You've got a low rate, you've got a low insurance premium, you as the investor are almost certainly going to have low maintenance and repair costs since it's new build. And what else do you do when it's new build? The tenant, when they move in, they're the first person that's ever lived in that property, which probably means they're going to have a longer tenancy duration, because it's hard to move up and move into something better than the product you're offering, especially with low affordability for first time homebuyers. In fact, tell us about your average tenancy duration   Jim Sheils  32:21   yeah. So as you know, Keith, I did a ton of fixer uppers. First 15 years of my career, I wore that rehab badge on my shoulder with pride. I loved rehab and old houses. And look, that's great. That's a great way to get going. But I transitioned into new construction a decade ago, and so we've been able to do a lot of comparisons. And you know, back in the day, when I was fixing up lots of properties and renting them out, the older properties, my average tenant would stay about 13 months. It was a little over a year, get them for a year, and then there was move. But that was the average 13 months. Looking back now, and we've been doing this almost a decade. When you look at our new construction model, that went from an average of about 13 months to just over three years with our new construction product. So as you know, if all of a sudden we're pushing back that first move out from a year or 13 months to over three years, that's a tremendous way again to get the right footing and directional on your investment. So that was a really pleasant surprise. I did not expect going to new construction, but jumping from a year to three years has been a nice surprise.   Keith Weinhold  33:24   This brings to mind for you as a passive investor, it's sort of analogous to buying an existing business or starting a new one from scratch yourself, whether it's a rental car company or a tomato farm. You know, a lot of people wouldn't think about getting into business, they think about buying their own business, starting it from scratch, and that's really difficult to do when you're an investor. This way, you're not doing a fix and flip yourself, which is analogous to starting your own business from scratch. You get to buy someone's existing business. You're buying an existing property, a new build one, in this case, and that way you can look at all the financials already and have it be done for you in that all done for you sort of way, just like it is here. Well, Jim, do you have any last thoughts about the Florida real estate market today, especially with the lucrative product type that you're offering to investors?    Jim Sheils  34:16   I would just remind people do your homework, because there's apples and there's oranges, and you gotta compare the two, and you have to do the homework on which segment of the market is healthy and which one is not. I wouldn't recommend you invest in the unhealthy segment of the market, but look where the fundamentals are working. And go back to that term, a house is worth what it can rent for. And if you can look at that, and also couple with stability of new construction, this is where we've seen ourselves make the most money most success with the least amount of time for our investors. So I highly encourage that recipe for anyone out there.   Keith Weinhold  34:53   In addition to being a builder, Jim's company also holds properties under management. For investors, just like you, they offer that for you. For the long term, they have over 1000 current investors, many of them are GRE listeners. You can learn more about the provider at GRE marketplace under Florida statewide, but to get a free strategy session about the latest in what they have for available inventory, and also to compare this provider to other providers, the highest flex, the highest ROI move that you can make yourself as the listener for your due diligence is to connect with a GRE investment coach. It's free at GRE investment coach.com, oh, it's been valuable. Jim, thanks for coming onto the show.   Jim Sheils  35:38   Thanks for having me. Keith.   Keith Weinhold  35:46   Oh, yeah, hearing it straight from a builder today. And you know, a lot of builders create these nice looking, emotional Type homes, the same ones that appeal to owner occupants. They build those higher end homes because they create more builder profit. Well, that's the segment that has become overbuilt today, this build to rent provider we're talking about here is dealing with a public that reads these articles about the Florida slowdown, though things are still good in this workforce housing market. Well, because the public reads headlines, this builder still has to step in with incentives. So really, this is a case study on what a home builder needs to do to adjust to public perception more so than the reality. That's why Jim and his company keep building when others are they keep building because they keep selling to savvy investors, including you, the GRE listener, conversely, the overbuilt emotional market segment, that's where Florida single family home prices are often about 500k or more, and many of them have stopped building. It's that here, with this workforce housing, brand new, single family rentals sell for the high 200k to 300k range in the three hundreds and duplexes in the four hundreds. We've been working with this provider for nearly a decade, and I've asked them, what can you do for GRE listeners? And these are the best incentives yet, is they basically are making discounts in your favor to deal with this public perception. And they are an interest rate buy down that they make for you, like we mentioned, currently to five and one quarter percent. They're also giving GRE listeners two years of free property management, a rental Protection Program, a six month eviction guarantee and a 210 builder warranty. When you see a builder warranty expressed that way, that means they cover two years on the small stuff, 10 years on the big stuff. The latest pro forma that I saw for their single family rentals had a purchase price of 325k and a cash on cash return of nearly 7% when you include all those generous incentives. So if you're looking for a new market to expand into the time and place could very well be here and now, some people wait for blue sky and everything to be perfect before they act well, that never happens. This is about as close as you'll get today. You'll either keep what you've got or change what you're doing here, Jerry, we constantly shop the nation for you. Our coaches help show you where those deals are that they found. And this is a potential opportunity. Here you can get on the calendar of one of our investment coaches for free. And if you like, start by asking about Florida new build property with all the incentives that you heard about here on GRE podcast, 564 at GRE investment coach.com until next week. I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 4  39:09   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC exclusively.   Keith Weinhold  39:32   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access, and it's got paywalls and pop ups and push notifications and cookies disclaimers, it's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is. The Golden Age of quality newsletters, and I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read. And when you start the letter, you also get my one hour fast real estate video, course, it's all completely free. It's called the Don't quit your Daydream. Letter, it wires your mind for wealth, and it couldn't be easier for you to get it right now just text gre to 66866, while it's on your mind, take a moment to do it right now. Text, gre to 66866   Keith Weinhold  40:48   The preceding program was brought to you by your home for wealth, building, getricheducation.com  

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Send us a textWhat if entrepreneurial success didn't have to come at the expense of your health, relationships, and happiness? Michael Erath, founder and CEO of Next Level Growth, challenges conventional business wisdom with a revolutionary approach born from personal experience.After watching his manufacturing business crumble when his partner embezzled half a million dollars in 2008, Erath rebuilt from nothing to create a thriving consultancy with a powerful "just cause" - entrepreneurs deserve more than just financial returns; they deserve a meaningful return on life.Through his work with hundreds of businesses, Erath has identified five core obsessions that separate elite organizations from the rest: great people, inspiring purpose, optimized playbooks, a culture of performance, and growing profits and cash flow. Unlike prescriptive operating systems that force companies into rigid molds, these principles provide a flexible framework that adapts to each organization's unique culture and goals."Most entrepreneurs achieve ROI at the expense of their friendships, family time, physical health, and emotional health," Erath explains. "With the risk they take and the leverage they have to take on, it doesn't seem fair." His firm tackles this injustice by guiding business leaders through customized growth strategies that prevent common pitfalls like outgrowing early-stage talent, failing to document crucial processes, or treating financial success as merely a byproduct.What truly sets Next Level Growth apart is their commitment to practicing what they preach. They require no contracts, take all financial risk in new relationships, and only get paid if clients find value - resulting in relationships lasting nearly a decade and an impressive Net Promoter Score of 81.Whether you're struggling to scale beyond current limitations or simply want to reclaim your life from a business that's become a prison, Erath's five obsessions framework offers a path forward that honors both your ambitions and your wellbeing. Discover how to build an elite organization without sacrificing what matters most.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

This episode is powered by Dinner with Darnyelle ““Obedience is not punishment—it's permission for the overflow you've been praying for.” – Dr. Darnyelle Jervey Harmon There is one “strategy” you've been avoiding that is the key to you finally achieving your goal of a business that generates and nets 7 figures a year, but it's not the strategy you think. You don't need another planner. You don't need another hack. What you need is to obey the divine download you've been ignoring. Let's be honest: most entrepreneurs aren't sitting at six figures instead of strutting at seven because of lack of strategy, they're stalled because they're not activating Operational Obedience. In this final episode of the Soul Leadership Series, Dr. Darnyelle Jervey Harmon takes you behind the veil to reveal the trifecta that unlocks overflow: obedience, intimacy with God, and alignment with universal laws. If you want to learn how to collapse time, create flow and tighten the strategy you've already been given to take your business to the next level, you are in the right place. This episode will dismantle the lie that hustle equals abundance and expose the spiritual truth behind why some entrepreneurs experience ease while others grind themselves into exhaustion. If you've ever prayed for overflow while panicking about payroll, or declared favor while disobeying instructions, this episode is the reset you didn't know you needed. Because the game changes when you recognize that business is spiritual. You'll walk away with a framework for integrating spiritual law into your business strategy, clarity on how obedience collapses timelines, and practical ways to cultivate intimacy with God so you can scale in sync with heaven—not hustle. Here's the truth: You can't pray for overflow and then panic about process. You can't declare favor and then disobey. Every delay in obedience introduces friction where God designed flow. Universal laws are not mystical—they're mathematical. And if you violate them, you block the very abundance you claim to believe for. Grab your Move to Millions Podcast Notebook, a pen and your favorite beverage and listen in to discover: ✔ How to leverage divine law and obedience as the ultimate growth strategies for CEOs ✔ How intimacy with God becomes your highest ROI business practice ✔ How to activate overflow by moving from religious rituals to authentic relationship ✔And so much more This episode is a call to stop outsourcing intimacy with God and pretending hustle can replace heaven's favor. It's a call to stop building businesses that edge God out and start creating companies that carry His principles. If you want overflow, you must align with the system that governs it. This is your invitation to trade in the grind for grace and step boldly into your divine birthright of abundance. This episode invites you to recalibrate from strategy-only scaling to scaling from the soul—anchored in obedience, intimacy, and the spiritual laws that never fail. Resources Mentioned: Apply for a Soul + Strategy Conversation Move to Millions: The Proven Framework To Become a Million Dollar CEO With Grace & Ease Instead of Hustle & Grind by Dr. Darnyelle Jervey Harmon – Get Your Copy Companion Guide for Move to Millions – Download for a detailed overview of the seven systems to seven figures. Join the Move to Millions Facebook Group for ongoing support and community engagement – Join Now Move to Millions 90-Day Business Growth Planner – Get Your Planner Scaling Secrets Five Powerful Quotes from the Episode: “Delayed obedience is still disobedience.” — Dr. Darnyelle Jervey Harmon “When obedience, intimacy, and divine law meet, heaven backs your business.” — Dr. Darnyelle Jervey Harmon “You can't vibrate in fear and expect to magnetize abundance.” — Dr. Darnyelle Jervey Harmon “The laws of heaven are not mystical—they are systems.” — Dr. Darnyelle Jervey Harmon “Obedience activates ease; hustle only accelerates exhaustion.” — Dr. Darnyelle Jervey Harmon Questions to Ask Yourself While Listening: Where in my business have I delayed obedience? What divine instruction have I been ignoring in favor of strategy? Which universal law am I currently violating that is blocking my flow? How can I create space daily for intimacy with God? Am I building from grace—or from grind? Want more of Darnyelle? Personal Brand Website: https://www.drdarnyelle.com Company Website: https://www.incredibleoneenterprises.com All Things Move to Millions Website: https://www.movetomillions.com Social Media Links: Instagram: http://www.instagram.com/darnyellejerveyharmon Facebook: http://www.facebook.com/darnyellejerveyharmon Twitter/X: https://www.x.com/darnyellejervey LinkedIn: http://www.linkedin.com/in/darnyellejerveyharmon  Links Mentioned in the Episode: Movetomillions.com MovetoMillionsGroup.com HausofMillions.com Move to Millions Continuum Episode Move to Millions Live 2026 Subscribe to the Move to Millions Podcast: Listen on iTunes Listen on Google Play Listen on Stitcher Listen on iHeartRadio Listen on Pandora Leave us a review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

In this episode of the podcast, we dive into the essentials of starting fresh in real estate investing. Reflecting on our journey, we share actionable insights for beginner investors, including the power of house hacking, the importance of analyzing deals, and the value of surrounding yourself with a community of like-minded investors. Discover how living in and renting out a multi-unit property can be a game-changer for new investors. Learn the four-square method to evaluate potential investments effectively, and understand why connecting with other investors can accelerate your success!  Resources:Simplify how you manage your rentals with TurboTenantGet instant access to our free Buy Box TemplateGrab your copy of our free guide, 10 Steps to Getting Started in Real Estate InvestingLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Untying the Knot of Remote Work Communication In today's evolving workplace, communication breakdowns are more than just frustrating—they're costly. Dianna Anderson joins me to unpack her innovative "Untying the Knot" approach, rooted in large-scale change management and coaching. We dive deep into how organizations often rush remote work decisions without engaging their teams, and how this disconnect impacts morale and productivity. It's not just about location—it's about listening. The Shift Toward Adaptive Leadership Post-pandemic workplaces require more than 20th-century leadership styles. Dianna and I discuss how adaptive, people-first leadership is crucial in today's fast-paced, complex world. We explore how leaders can build bridges across generations and departments by fostering creativity, collaboration, and—most importantly—better conversations. From Individual Contributor to Impactful Leader Too often, high-performing employees are promoted to leadership roles without the tools or training to succeed. I share insights from my own leadership journey, including how I transformed a toxic workplace—not with layoffs, but through authentic communication and meeting staff where they were. Leadership isn't innate—it's learned, and it's teachable. Putting People First During a Crisis When the pandemic hit, I made a clear choice: prioritize people over processes. I talk about how checking in on employees' lives beyond work not only boosted morale but built a stronger, more connected organization. Supporting your team's well-being is not a soft skill—it's a strategic advantage. Human-Centered Leadership in the Age of AI In a world where algorithms drive decisions, we can't afford to lose our humanity. Dianna and I unpack why performance metrics must be balanced with emotional intelligence and clear direction. Her one-day coaching-based leadership workshop is a game-changer for teams ready to embrace a more thoughtful, collaborative way to lead. Creating a Shared Language for Change Organizational transformation starts with a shared language. Dianna shares how her work helps companies align people and priorities through simple yet powerful communication practices. I strongly encourage organizations ready to shift their culture to connect with Dianna—you'll be glad you did.   Bio Info Dianna Anderson is a visionary leader and the driving force behind Cylient, a pioneering organization dedicated to equipping people to successfully engage in the conversations they are currently avoiding. Dianna believes that if you can't talk about something, you can't change it. Dianna saw the potential for creating coaching cultures in 2005 after co-authoring Coaching that Counts, a textbook based on ROI data and her years of coaching experience that illuminates how coaching engagements add value in organizations. The Untying the Knot® approach to “in the moment” coaching that she created has equipped over 55,000 people globally to wire up a coaching-based approach to leadership. As a thought leader in leadership development, Dianna has worked with clients across industries, from Fortune 500 companies to smaller organizations. Her approach combines deep empathy, evidence-based strategies, and a profound understanding of human dynamics to help leaders at all levels unlock their potential. Under her guidance, Cylient has become a trusted partner for organizations seeking to create adaptive, resilient cultures in today's fast-paced world. Dianna is a sought-after speaker for her ability to translate complex leadership challenges into actionable insights. Her engaging style and practical wisdom make her a captivating guest on podcasts, where she shares her journey, lessons learned, and discerning insights regarding the power of coaching-based leadership to address current, complex issues. With her unwavering passion for redefining leadership and her commitment to driving meaningful change, Dianna Anderson is not just shaping conversations—she's sparking a movement that reimagines the future of leadership. LinkedIn:  https://www.linkedin.com/in/dianna-anderson-cylient/ Website:  http://www.cylient.com/ YouTube:  https://www.youtube.com/user/CylientCoach X:  https://twitter.com/cylient  

These 5 underrated altcoins could be the next big movers heading into 2025! We break down low-cap crypto gems with massive upside potential—perfect for early investors seeking high ROI. Don't miss out—subscribe now and stay ahead of the altcoin curve!

Why you should listenSanjeet Mahajan shares his journey building AgentForce agents and custom AI solutions, revealing the critical prompt engineering techniques that eliminate hallucinations and deliver real ROI.Learn the decision framework for when to use AgentForce versus building custom agents with LangChain and CrewAI, plus real case studies from hospitality and real estate showing measurable results.Discover how to create your own "Content Crafter" AI agent that generates marketing ideas in 10 minutes instead of 3-4 weeks, based on your unique business journey and client data.As a Salesforce consultant, you're watching competitors struggle with AgentForce implementation while others race ahead with custom AI agents. The hallucinations, pricing concerns, and lack of clear guidance on when to build versus buy has left many of you spinning your wheels. I see this frustration constantly - talented consultants who know their platforms inside-out but feel lost in the AI maze. In this episode, I talk with Sanjeet Mahajan from Kizzy Consulting, who's spent months in the trenches building both AgentForce and custom agents. We dive deep into the prompt engineering techniques that actually work, the decision framework for choosing platforms, and proven case studies that show real ROI. If you're tired of AI hype and want practical implementation strategies that work, this conversation will give you the roadmap you need.About Sanjeet MahajanSanjeet Mahajan is the Founder & CEO of Kizzy Consulting, a Salesforce Ridge and ISV Partner helping nonprofits, real estate, and homecare teams grow with clean data, smart automation, and human-first design. A seasoned Technical Architect with a deep curiosity for AI, Sanjeet is building intelligent systems that think, act, and adapt—so businesses don't just keep up, they leap ahead.Resources and LinksKizzyconsulting.comSanjeet's LinkedIn profileLangChainCrewAIN8NNotebookLMNapkin.aiPrevious episode: 624 - How to Turn Client Cloud Platform Pain Into Profitable Migration Projects with Jon TopperCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringFree Training for AI & Tech Consultants Ready to Stop Trading Time for MoneyJoin our newsletterSuggested resource

In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success. ➡️ In this episode, Caleb covers: What annuity leads actually cost—and why prices vary so widely The difference between cheap leads and valuable opportunities Common traps new agents fall into when buying leads How to assess the true value of a lead beyond the initial price Strategic tips for budgeting, tracking, and optimizing your lead spend This episode is a must-listen if you want to stop guessing and start making informed, profitable decisions around your lead generation strategy—whether you're brand new or already deep in the game.