Podcasts about ROI

  • 15,057PODCASTS
  • 44,885EPISODES
  • 33mAVG DURATION
  • 8DAILY NEW EPISODES
  • Nov 20, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories




    Best podcasts about ROI

    Show all podcasts related to roi

    Latest podcast episodes about ROI

    CarDealershipGuy Podcast
    The 10-Year Buyout Playbook – Inside the Unicorn-Driven Dealership Model That's Disrupting Auto Retail | Jim Keffer, CEO of Keffer Auto Group

    CarDealershipGuy Podcast

    Play Episode Listen Later Nov 20, 2025 65:36


    Today I'm joined by Jim Keffer, CEO of Keffer Auto Group. We break down his radical 10-year buyout model, why he hunts “unicorn” operators instead of centralizing, and how underperforming rooftops become high-ROI assets. Jim also explains the math behind buying broken stores, the traits that separate true owner-operators, and the coming shakeups he sees from Carvana, CarMax, and digital retailing. It's a candid, transparent look at a model most dealers never get to see up close. This episode is brought to you by: 1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ Lotlinx.com/LotGPT 2. vAuto - The average car sits 45 days before getting shipped to another store — hoping it'll sell faster somewhere else. But guess what? Once it lands there, it usually sits another 30 days. On paper, that looks fine. In reality, that car's been tying up capital for 75 days — bleeding margin the whole time. The fix? Get the car to the right store on day one — or move it before the clock runs out. Because every day you wait, you're losing gross you'll never get back. Check out vAuto's new guide on centralized inventory management @ ⁠https://www.vauto.com⁠⁠⁠⁠ 3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit @ https://cdgcircles.com/ to learn more. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:08 Biggest challenge in the car business? 00:52 How does the decentralized model work? 03:41 What is the buyout model? 07:08 How to find the right operators? 32:48 How does goodwill depreciation work? 33:15 How to identify and hire talent? 34:01 Biggest used car sales challenge? 37:45 Balancing sales efficiency with customer experience? 58:18 Future of car dealerships? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The Law Firm Marketing Minute
    This Digital Ad Campaign Gets the Phone to Ring!

    The Law Firm Marketing Minute

    Play Episode Listen Later Nov 20, 2025 1:12


    Did you like this episode? Dislike it?

    IT Visionaries
    How to Maximize ROI on AI in 2026

    IT Visionaries

    Play Episode Listen Later Nov 20, 2025 59:51


    The promise of agentic AI has been massive, autonomous systems that act, reason, and make business decisions, but most enterprises are still struggling to see results.In this episode, host Chris Brandt sits down with Sumeet Arora, Chief Product Officer at Teradata, to unpack why the gap exists between AI hype and actual impact, and what it takes to make AI scale, explainable, and ROI-driven.From the shift toward “AI with ROI” to the new era of human + AI systems and data quality challenges, Sumeet shares how leading enterprises are moving from flashy demos to measurable value and trust in the next phase of AI. CHAPTER MARKERS00:00 The AI Hackathon Era03:10 Hype vs Reality in Agentic AI06:05 Redesigning the Human AI Interface09:15 From Demos to Real Economic Outcomes12:20 Why Scaling AI Still Fails15:05 The Importance of AI Ready Knowledge18:10 Data Quality and the Biggest Bottleneck20:46 Building the Customer 360 Knowledge Layer23:35 Push vs Pull Systems in Modern AI26:15 Rethinking Enterprise Workflows29:20 AI Agents and Outcome Driven Design32:45 Where Agentic AI Works Today36:10 What Enterprises Still Get Wrong39:30 How AI Changes Engineering Priorities55:49 The Future of GPUs and Efficiency Challenges -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Owned and Operated
    How To Scale a Service Based Business by Implementing a CRM System

    Owned and Operated

    Play Episode Listen Later Nov 20, 2025 46:33 Transcription Available


    In this episode, John Wilson sits down with Richard Dunbar of FieldPulse to dig into one of the most important — and often overlooked — levers for scaling a home service company: modernizing your operational platform. Whether you're running HVAC, plumbing, electrical, restoration, or any specialty trade, the shift from legacy tools to a true field service management system (FSM) is one of the highest-ROI moves you can make. Richard and John break down how contractors are ditching whiteboards, Excel boards, paper invoices, and manual dispatching in favor of flat-rate pricing systems, centralized pricebooks, technician-friendly workflows, real-time visibility, and true operational clarity.What You'll LearnWhy legacy systems cap your growthHow flat-rate pricing really worksWhere the real ROI of FSM software comes fromHow to remove friction from the entire customer journey The #1 mistake contractors make when trying to scale revenue 

    Deconstructor of Fun
    311. How to Build an AI-First Culture with 1,300 People. Real Story.

    Deconstructor of Fun

    Play Episode Listen Later Nov 20, 2025 48:19


    What if your company stopped chasing quarterly goals and spent an entire month training every employee on AI? That's exactly what AppsFlyer did, and it completely transformed how they approach innovation.In this episode, AppsFlyer down with Barak Witkovsky, Chief Product Officer of AppsFlyer, to discuss one of the boldest AI transformation experiments I've ever heard of. For four weeks, they paused regular business objectives and put all 1,300 employees through an AI builder course. Not on top of their work. AS their work.What We Cover:1. Why AppsFlyer stopped chasing OKRs to invest in AI education across the entire company2. How AppsFlyer's CEO and CPO learn about AI from their own employees (including marketers who know more than developers at other companies)3. How AppsFlyer evolved from a measurement platform into a modern marketing cloud with autonomous AI agents4. How do you get marketers to trust AI when they're deploying tens of millions in ad spend?5. Why AppsFlyer is betting on an open AI ecosystem with MCP and Agent Hub6. Are marketers becoming obsolete or are they about to become "bosses of agents"?7. Why executives are bullish on AI while directors and managers feel anxious (and what to do about it)Timestamps:00:00 AI Integration at AppsFlyer04:15 The ROI of AI Investments05:14 Evolution to a Modern Marketing Cloud16:30 Challenges of Omnichannel Measurement22:26 AI Agents in Marketing27:01 Becoming an AI-First Company31:29 The Role of AppsFlyer in the AI Ecosystem44:38 The Ultimate Growth Machine Vision47:18 Final Thoughts

    The Agile World with Greg Kihlstrom
    #770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Nov 19, 2025 23:04


    Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering businesses to achieve more with less. Today, we're going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I'd like to welcome Frank Vella, CEO at Constant Contact. About Frank Vella I am the CEO of Constant Contact, a comprehensive digital and ecommerce marketing platform that makes it simple and effective for a business to market or sell their idea in today's complex online marketing world. We strive to anticipate our customers' needs and provide them with the tools and support they need to improve their businesses. Because when they succeed, we succeed.Prior to joining Constant Contact, I built best-in-class operations at various sized tech firms across the globe, including top-tier companies like Microsoft, GE Capital, HP Enterprise and Xerox. I have led companies through growth, transformation and successful exits while remaining focused on building a terrific culture and keeping a company's product and presence ahead of the crowd. I'm a proud Canadian expat now living in New York City, and in my free time I enjoy traveling with my family. Frank Vella on LinkedIn: https://www.linkedin.com/in/frank-vella/ Resources Constant Contact: https://www.constantcontact.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Be Legendary Podcast
    #254 Rashard Hall, Part 2- BSAR

    Be Legendary Podcast

    Play Episode Listen Later Nov 19, 2025 27:01


    In part two, I press into a word we throw around too loosely in college athletics: development. Rashard and I sort out the differences between strength and conditioning, scholar-athlete development across leadership, career, life skills and community, player development for team ROI, and capital or NIL fundraising. We also talk brass tacks on funding: start with your head coach and your development office, get everyone at the same table, and design experiences that help athletes grow while giving donors and corporate partners something meaningful to support. Rashard is clear that the NIL and portal era affects a small slice of athletes, while most still want to be led, challenged, and exposed to real world opportunities. That hunger shows up powerfully at D2, D3, and HBCU programs when you bring them access. Rashard walks through his book, Scholar Athlete Elite, a practical four-quarter guide from freshman to senior year that tackles NIL, academics, mental health, redshirting, and more. He explains his company like a career agency for athletes, identifying talent, developing it through micro-internships and curated trips, and placing athletes on winning teams in business, with a nonprofit arm to open doors for underserved schools. We finish on his vision for NIL ownership, giving athletes micro experiences in entrepreneurship, and a look back at how his own yes to opportunities set the foundation. If you lead athletes, this is a blueprint for building people first, then watching performance follow. Shoutout to Sorinex and EliteForm for making these episodes possible!

    Sons of UCF
    Around The Kingdom - It all comes down to Senior Knight?

    Sons of UCF

    Play Episode Listen Later Nov 19, 2025 31:18


    All content from the Sons of UCF is brought to you by the law office of Werner, Hoffman, Greig & Garcia. With a combined 70+ years of legal experience, WHG specialize in personal injury, workers comp, veteran disability, and SSI/SSDI cases. For more information, contact them at wernerhoffman.com, or call 1-800-320-HELP Join Eric Lopez and Trace Trylko as they debate some of the current topics surrounding UCF Sports. In this episode, Scott Frost that the season all comes down to this weekend, but how did we get here? Plus: will 2025 end up being a lost year in the rebuild process? Also: hoops with a big win, Tech CFP and ROI, soccer moves on (again), and charge on, or charge off. Be sure to subscribe to our channel to watch future episodes of Around the Kingdom, with a new drop each week.  #goknights #ucfknights #ucf #ucffootball #big12 Learn more about your ad choices. Visit podcastchoices.com/adchoices

    The Wednesday Conversation
    Episode 548: TWC Commentary | AI-First or People-First?

    The Wednesday Conversation

    Play Episode Listen Later Nov 19, 2025 31:19


    How can we advocate for a people-first economy?Artificial intelligence is disrupting our vocational and social worlds — and as it starts to dominate industries, more people are trying to discern its proper limits and boundaries. Intuitively, we are hesitant about the increasing growth of AI. But why? Is it because we sense that people should do our work? In this episode, Bob weaves together two articles to discuss the contrast between building an AI-first culture and a people-first culture. Along the way, we consider the importance of a Christian anthropology, the growing questions about AI's economic impact, and how Christians can be champions of others in their lives and workspaces.Chapters:(0:00) Introductions: What Do We Do about AI?(5:39) We're Heading Toward an AI-First World(11:04) Choose the Person over the Non-Person(15:46) A Principle for Engaging AI(21:57) The ROI on AI(27:49) A People-First ApproachArticles & Resources:https://www.newyorker.com/news/the-financial-page/the-ai-profits-drought-and-the-lessons-of-historyhttps://mereorthodoxy.com/wendell-berrys-unanswered-question

    Fit Biz U
    FBU 556: The CEO Diaries: Membership Math + Pricing Tiers

    Fit Biz U

    Play Episode Listen Later Nov 19, 2025 27:01


    In the third episode of the CEO Diaries, Jill breaks down the numbers, psychology, and strategy behind pricing a successful membership, and shares how she's using that same knowledge in building out the Strategy Lab. She digs into the difference between acquisition and retention, why loyalty should always be rewarded, and how industry norms vary wildly between fitness and business memberships. Jill walks through smart ways to incentivize longer commitments, structure annual vs. monthly options, and use founders' pricing, evergreen funnels, and live launches to create irresistible tiers. From understanding the true ROI timeline to designing offers that are "too good to quit," you'll get a full behind-the-scenes look at building a scalable, sticky membership that people are pumped to stay in.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   membership pricing, retention strategies, founders enrollment, fitness industry, business memberships, loyalty rewards, pricing strategies, membership math, customer retention, value delivery

    Real Estate Investing For Professional Men & Women
    How to Build Cash Flow Fast for Real Estate Investors Using Subject-To Deals, with Chris Prefontaine

    Real Estate Investing For Professional Men & Women

    Play Episode Listen Later Nov 19, 2025 33:06


    In this episode of the Massive Passive Cashflow Podcast, I sit down with Chris Prefontaine - creative financing expert, bestselling author, and founder of Smart Real Estate Coach. With 34+ years of hands-on investing experience, Chris shares how he rebuilt his real estate business after the 2008 crash by shifting to buying on terms—a strategy that allows investors to acquire properties without using their own cash, credit, or personally signing on bank loans. Chris breaks down why subject-to deals, 0% owner financing, and free-and-clear properties remain some of the most powerful tools for building long-term cash flow—especially in today's unpredictable market. He also reveals how his "three paydays" system creates immediate income, monthly cash flow, and long-term backend profits, often from deals requiring little to no money down. We dive deep into how creative financing works in any market cycle, why subject-to deals offer massive advantages over traditional financing, and how investors can dramatically reduce risk by staying off bank loans altogether. You'll also learn how Chris and his team partner with students in 80+ markets nationwide—rev-sharing, mentoring, and even jumping on live seller calls to help them close deals the right way. Whether you're a seasoned investor or brand new to creative real estate, this episode is packed with actionable strategies to help you buy more properties, increase your cash flow, and thrive no matter what the economy does.     What You Will Learn: How Chris shifted from traditional investing to creative financing after the 2008 market crash Why subject-to deals are one of the safest, most scalable strategies for investors The power of free-and-clear properties and how investors negotiate 0% interest What the "three paydays" are—and how they create infinite ROI Why creative financing works in hot, cold, or sideways markets How to buy properties without using your own cash, credit, or personal guarantees The key benefits and risks of subject-to deals for both sellers and investors How mid-term rentals, rent-to-own, and owner-financing exits boost monthly cash flow Why knowing "what pond to fish in" is the key to thriving in shifting markets How Chris's team guides students through live calls, call critiques, and real deal support Why subject-to deals allow investors to scale without high-interest loans Practical strategies to build recession-proof income in 2025 and beyond     Links & Resources: Facebook: https://www.facebook.com/smartrealestatecoach/ Instagram: https://www.instagram.com/smartrealestatecoach/ YouTube: https://www.youtube.com/smartrealestatecoach Website: https://smartrealestatecoach.com/       Attention Investors and Agents: Are you ready to scale your real estate business and connect with like-minded professionals?

    Bridging the Gap
    How Data, Curiosity & Culture Transform Construction

    Bridging the Gap

    Play Episode Listen Later Nov 19, 2025 25:32


    How do construction leaders make better decisions in a world overflowing with data? Recorded live at Autodesk University 2025, this conversation with Frank Phillips and Ashley Grassano from the University of Florida explores how curiosity, culture, and clear communication help teams turn raw information into meaningful action. Frank and Ashley share how the AEC industry can shift from reactive to proactive by embracing data literacy, asking better questions, and building trust between the field and the office. From forecasting risks to creating visibility across teams, this episode highlights how decision-making improves when people, process, and technology finally align. In this episode you'll learn: Why curiosity (not dashboards) is the real driver of innovation How data transparency builds trust across construction teams Practical steps for improving decision-making in fast-paced environments MEET OUR GUESTS Frank Phillips is Director of Business Affairs Technical Services at University of Florida, where he has over two decades of career experience. Ashely Grassano is Space & GIS Manager at the University of Florida. She manages a team of BIM Coordinators, Space Planners, and GIS Administrators.    TODD TAKES Make Old Buildings Smarter, Not “Smart” A campus-wide push toward digital twins is turning legacy facilities into data-ready assets. The playbook: uplift Revit to a consistent minimum spec, link key MEP assets for location and maintenance, stream live data into Tandem, and anchor everything with GIS. It's practical, phased modernization—form meets function. Data Is an Asset—Treat It Like One Ownership and flow matter. From ACC adoption to Cost rollout, success comes from redefining processes (not lift-and-shift), onboarding project-by-project, and measuring wins by outcomes (like contractors getting paid). The ethos: the owner funds the work, the owner owns the data—and partners help operationalize it. Scan, Map, Connect—and Then Automate LiDAR for utilities and interiors, geospatially aligned campus models, ACC + Tandem integration, and emerging AI/API upgrades (including easier auth) are building a true “smart campus” foundation. Pair top-down sponsorship with bottom-up field buy-in, and you get faster finds at 2 a.m., fewer “unknowns,” and clearer ROI.   MORE RESOURCES Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Graitec North America Graitec North America LinkedIn Autodesk's Website   Other Relevant Links: Frank's LinkedIn Ashley's LinkedIn University of Florida

    The Lonely Office
    AI vs. the Job Market: What's Actually Going On?

    The Lonely Office

    Play Episode Listen Later Nov 19, 2025 19:16


    Layoffs are rising, AI is being blamed, but the data doesn't agree. Challenger reports the highest October cuts since 2003 with AI as the #2 reason, while Yale's 33-month BLS analysis finds no real disruption in high-AI-exposure jobs. We break down the confusion, the “AI layoff boomerang,” and why companies still struggle to get actual ROI from AI. Hosts: Matt Sunbulli ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sunbulli/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.firstdraft.vc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aaron Calafato ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen to Aaron's 7 Minute Stories Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Leah Ova ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Leah on TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Editorial: Matt Sunbulli Brooks Borden Ken Wendt Senior Audio Engineer: ⁠⁠⁠⁠⁠⁠Ken Wendt ⁠⁠⁠⁠⁠⁠ Research: Matt Sunbulli Zaid Safe Aaron Calafato

    Bullpen Sessions with Andy Neary
    The ROI of Embedded Clinical Advocacy

    Bullpen Sessions with Andy Neary

    Play Episode Listen Later Nov 19, 2025 28:09


    Most employers are wasting money on "cost containment" solutions that nobody uses. They buy a 1-800 number or a wellness app, hoping for savings, but get zero engagement because employees don't trust a stranger at a call center. If your advocacy solution has no engagement, it has zero ROI. It's like playing slots in the "Healthcare Casino"—you keep putting money in, but the house always wins.Real ROI requires real trust. My guest, Matt McQuide of Synergy Healthcare, joins me on The Broker's Voice to break down the financial impact of Embedded Clinical Advocacy. We discuss why assigning a dedicated nurse to a specific client (not a random voice on a phone line) is the only way to drive the engagement necessary to redirect care and prevent catastrophic claims. This is the strategy for turning advocacy from a line item expense into a massive return on investment.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionCONNECT WITH ANDY NEARY

    Agent Power Huddle
    Scripting: How to Say What You Need...to Get What You Want! To Repair or Not to Repair | Ed Laine | S21 E33

    Agent Power Huddle

    Play Episode Listen Later Nov 19, 2025 23:43


    Ed outlined the three selling paths every seller should see—cash sale, as-is listing, and as-repaired listing—and stressed presenting all three with real numbers to position yourself as the trusted solution provider. He shared his Moving Concierge system, where sellers sign a listing agreement, the home gets a Matterport scan for accurate repair measurements, and contractors prepare a repair scope, timeline, and as-repaired valuation. Ed showcased multiple success stories where this approach dramatically increased sales prices and ROI, noting that he fronts the rehab costs, requires a minimum 40% return on improvements, and allows sellers to keep all profits. He closed by referencing helpful tools including his “Color Picture CMA Tour” video and his custom GPT at WhatWouldEdSay.com.

    Elevate Your Event
    Matching Gifts 101: Turn “Free Money” Into Real Revenue with Colleen Carroll, Double the Donation

    Elevate Your Event

    Play Episode Listen Later Nov 19, 2025 24:46


    Matching gifts are one of the fastest ways to grow event revenue—without asking donors for more than they've already given. Colleen Carroll from Double the Donation breaks down how employer matching works, why up to $4–$7B goes unclaimed every year, and simple ways to bake matching into your pre-event, night-of, and post-event workflow. We also cover the Handbid ↔︎ Double the Donation integration and how automated reminders do the heavy lifting for busy teams.Who this episode is forNonprofit leaders, development directors, event planners, and board members who want to increase net revenue without scaling workload.In this episode (highlights)Matching gifts 101: what counts as employer matching, volunteer grants, payroll giving—and how “workplace fundraising” ties it all together.Eligibility without HR: use a searchable database so donors can check their company's rules, minimums/maximums, and submit forms in minutes.Automation that converts: a proven reminder cadence (Day 1, Day 3, Day 30) to nudge donors to complete their match—politely and effectively.The revenue gap: $4–$7B in matches go unclaimed annually; roughly 10% of the U.S. workforce is eligible—your donors are in there.Pre-event momentum: add employer field + company search to forms, prime donors in invites/confirmations, and identify likely matching employers by region.On-stage moment: give matching a two-minute spotlight; peer testimony from a donor who's used matching is the fastest way to drive action.Post-event plays: trigger automated emails, then personally follow up on top gifts (call or short video) to secure high-value matches.Board & major donor strategy: structure annual giving to maximize match caps and deadlines; set calendar reminders so matches don't expire.ROI math: with entry tiers around ~$1K/yr (varies by org), a couple of matched gifts can cover the cost—and the rest is upside.Handbid ↔︎ Double the Donation: surface “Find a corporate match” in Handbid flows, pass donors to the right company form, and track completion.Resources & linkshttps://doublethedonation.com/ Colleen Carroll on LinkedIn Third-Party Integrations with HandbidCTAIf you're ready to unlock matching dollars, Handbid makes it easy to sell tickets, run mobile bidding, and capture employer matches—all in one place. Subscribe to Elevate Your Event for weekly, real-world tactics that raise more (and feel more fun).

    Herrick Does That
    The Business of Women's Sports & Market Insights

    Herrick Does That

    Play Episode Listen Later Nov 19, 2025 19:54


     Women's sports are experiencing explosive growth with record-breaking viewership, surging sponsorships and unprecedented investment opportunities. In this episode of Herrick Does That, Herrick's Executive Chair, Belinda Schwartz, and Sports Law Chair, Irwin Kishner, dive into why women's sports sponsorship is growing 50% faster than men's major leagues and delivering exceptional ROI. Discover how this meteoric rise is reshaping the market, creating new avenues for brands and investors to connect with diverse audiences. Belinda and Irwin also share how Herrick's legal team strategically supports clients entering these emerging spaces – from navigating new markets to structuring deals that maximize value. Tune in to learn why investing in women's sports isn't just smart – it's transformative. Music by Michelangelo Sosnowitz

    Fintech Hunting
    The Silent Killer in Mortgage Lending: How Application Abandonment Is Costing You Millions | Tim Nguyen

    Fintech Hunting

    Play Episode Listen Later Nov 19, 2025 15:21


    Is your mortgage business unknowingly bleeding revenue?In this powerful and eye-opening episode of the Fintech Hunting Podcast, host Michael Hammond sits down with returning guest Tim Nguyen, CEO and founder of BeSmartee, to uncover one of the most overlooked—and costly—problems in mortgage lending: application abandonment.Why are 30–40% of borrowers starting but never submitting applications?What's the ROI of fixing just 10% of your funnel?Is your point-of-sale (POS) platform silently working against you?Tim shares practical, actionable insights on how lenders can stop leaving money on the table—without increasing ad spend or adding staff. From tracking application submission ratios to improving digital workflows and using AI to increase conversions, this episode delivers high-impact strategies you can implement immediately.Key Takeaways:The number one metric every lender must trackHow to identify conversion drop-offs and fix themWhy your current tech stack may be sabotaging growthWhat commercial lending can teach the mortgage world about efficiencyWhat's next in AI-powered lending from BeSmarteeWhether you're a lender, loan officer, fintech vendor, or executive, this episode will challenge your assumptions and offer fresh perspectives on driving digital efficiency and profitability.

    Irish Tech News Audio Articles
    ServiceNow + Microsoft announce new agentic capabilities at Ignite

    Irish Tech News Audio Articles

    Play Episode Listen Later Nov 19, 2025 5:56


    ServiceNow, the AI platform for business transformation, has announced a set of new and forthcoming integrations with Microsoft, including an integration with Microsoft Agent 365, that deliver seamless agentic AI orchestration and governance capabilities for joint customers. By uniting workflow intelligence, trusted cloud, and AI governance, the companies will connect copilots, agents, and data seamlessly across Microsoft 365 and the ServiceNow AI Platform, to enable comprehensive visibility, compliance, and control over AI agents, setting a new standard for enterprise AI. The new capabilities meet users where they work across the Microsoft 365 environment, turning insight into action instantly. From conversations in Microsoft Teams, to meetings scheduled in Microsoft Outlook, to documents created in Microsoft Word, ServiceNow is uniting agentic AI capabilities across systems - with trust, control, and measurable business outcomes built in.?The combined capabilities of ServiceNow and Microsoft allow businesses to effectively manage teams of AI agents that work together to accomplish tasks autonomously and deliver real business outcomes. "ServiceNow is enabling a new era of autonomous workflows where the power of AI is multiplied using deterministic workflows - putting AI to work for people in the most demanding global enterprises," said Jon Sigler, executive vice president and general manager, AI Platform at ServiceNow. "By seamlessly connecting agentic orchestration and governance across ServiceNow and Microsoft, we're giving organisations the power to manage and monitor intelligent agents that deliver real work and real impact - safely and at scale. This is how we move from isolated AI experiences to enterprise-wide automation, delivering trust, control, and ROI" "Agent 365 gives organisations a simple, secure way to bring agents under control, extending the same infrastructure, apps, and protections they already trust for users," said Nirav Shah, corporate vice president, Microsoft Agent 365 at Microsoft. "Through this integration with ServiceNow, customers can accelerate and scale their AI transformation while staying safe, with built-in security and governance capabilities that support confident innovation." Deliver visibility, compliance, and trust at enterprise scale The ServiceNow AI Control Tower will integrate with Microsoft Foundry and Copilot Studio to provide full oversight for agents deployed on Microsoft platforms. This integration lets organisations apply consistent policies and controls across platforms, ensuring secure and accountable innovation. Enterprises can automatically discover and manage Microsoft Foundry and Copilot Studio agents within the ServiceNow AI Platform. ServiceNow's Configuration Management Database (CMDB) underpins AI Control Tower, unifying information from both internal and external sources to provide AI Control Tower with continuous, context-rich visibility across systems, ensuring agents operate with the most current, cross-platform data within clearly defined governance parameters. Additionally, the AI Control Tower Value Dashboard monitors AI adoption, performance, and ROI - helping quantify business impact. Real-time monitoring provides visibility into security, governance, and risk, boosting confidence, ensuring compliance, and enabling organisations to scale AI investments responsibly. Unlock AI for developers ServiceNow Build Agent and GitHub now work together to securely share context and capabilities. With GitHub's Model Context Protocol (MCP) Server, ServiceNow Build Agent can securely access GitHub issues, pull requests and discussions, and automate repetitive tasks while keeping developers in control. The result is a frictionless, AI-assisted development experience where business and code workflows converge, eliminating context switching and boosting focus. This ability to use GitHub's MCP server with ServiceNow Build Agent marks a major step toward agentic systems that ...

    Irish Tech News Audio Articles
    Dell Technologies Accelerates Enterprise AI with Powerful, Automated Solutions

    Irish Tech News Audio Articles

    Play Episode Listen Later Nov 19, 2025 10:08


    Dell Technologies has unveiled enhancements to the Dell AI Factory designed to simplify and accelerate the enterprise AI journey. These portfolio additions boost performance and automation for AI workloads while removing bottlenecks, delivering greater control with integrated, resilient on-premises infrastructure. Why it matters In today's digital landscape, organisations increasingly rely on AI to stay competitive and foster innovation. The momentum is clear with 85 percent of enterprises planning to move AI on-premises within the next 24 months. Seventy-seven per cent of those seeking AI are looking for one holistic infrastructure vendor to provide capabilities across their AI journey. Dell's expanded portfolio addresses these needs with the industry's broadest end-to-end AI portfolio designed to streamline AI adoption and deliver impactful results. Simplified and automated AI journey The Dell Automation Platform, now expanded to the Dell AI Factory, will deliver smarter, more automated experiences by deploying validated, optimised solutions with a secure framework. This approach will produce repeatable outcomes, eliminate guesswork, and help unlock the full potential of AI-driven use cases across Dell's ecosystem of technology partners. Key advancements include: Software-driven tools like the AI code assistant with Tabnine and agentic AI platform with Cohere North are now automated, getting AI workloads into production faster, streamlining operations and enhancing scalability. Dell Professional Services provide turnkey interactive AI use case pilots using real customer data to validate business value ahead of scaled investments. These expert-led pilots offer a hands-on preview for experimentation with clear success metrics and KPIs, delivering tangible ROI. Breakthrough performance and efficiency for AI workloads Enhanced Data Management: How organisations manage, secure and scale that data will separate the winners from the laggards. Updates to Dell PowerScale and Dell ObjectScale, the Dell AI Data Platform's storage engines, boost performance, scalability, and data discovery capabilities. Dell PowerScale will soon be available as an independent software license on qualified Dell PowerEdge servers like the Dell PowerEdge R7725xd. This news is the latest in Dell software-driven storage innovation following the announcement of a new software-defined Dell ObjectScale. These new Dell PowerScale and Dell ObjectScale configurations will help organisations like cloud service providers realise even greater AI performance while having the flexibility to adopt the latest server and networking technologies to meet infrastructure needs. Dell PowerScale parallel NFS (pNFS) support with Flexible File Layout will enable two-way communication between the metadata server and client, allowing for better parallel distribution of data across multiple nodes in a PowerScale cluster. Deliver significant throughput, performance gains and linear scalability with parallel I/O across multiple pathways. This update is designed to provide increased parallelism, delivering massive scalability and throughput tailored for demanding AI workflows. Dell ObjectScale AI-Optimised Search offers two complementary AI-optimised search capabilities for Dell ObjectScale storage - S3 Tables and S3 Vector. These two specialised APIs provide high-speed access to complex data stored directly on ObjectScale to support analytics and key AI workloads like inferencing and retrieval-augmented generation (RAG), empowering faster decision-making and easier storage, retrieval and search of expanding datasets. PowerEdge Innovations: Dell PowerEdge servers provide the foundation for enterprise AI, delivering faster training, distributed inference and reduced time to insights - all while offering flexible cooling options to align with diverse enterprise strategies: Dell PowerEdge XE9785 and XE9785L are purpose-built for next-generation AI and HPC workloads. The air-cooled XE97...

    Order of Man
    PAYAM PAKMANESH | The Rules of Male Conversation

    Order of Man

    Play Episode Listen Later Nov 18, 2025 68:03


    For something that we do every single day, and something that has the power to change every aspect of our life, we sure don't focus on, train, or develop it. And, that thing is conversation. Nothing great ever happened in your life without, first, a conversation – no promotions, no jobs, no clients, no dates, nothing. My guest today, Payam Pakmanesh (known as "The Convo Guy") is here to explain why and, more importantly, how we can build and develop our ability to communicate more effectively. We cover the proper principles of communication, Adlerian Psychology and how it helps you focus on what you can control, the "Zoom Flow" model for deeper connection, how to make yourself more approachable, and becoming aware of how others perceive you. SHOW HIGHLIGHTS 00:00 - Conversation as a Life-Changing Tool 01:06 - Why Men Struggle With Communication 02:33 - Nature vs. Nurture in Your Voice 03:18 - How Environment Shapes Language & Identity 04:19 - Film Yourself: The First Breakthrough Exercise 05:30 - Pausing, Filler Words & Leadership Presence 06:55 - Listening Critically to Yourself 07:48 - Buying Time vs. Fear of Silence 09:18 - Authenticity vs. Performance 11:03 - Why Humans Detect Inauthenticity 12:20 - Reading Engagement & Disengagement Cues 13:51 - The Power of Real Listening 15:10 - Faces, Interpretation & Owning Your Identity 16:28 - Getting Out of Your Own Head 17:55 - Fear of Judgement & Perfectionism 18:34 - Social Masks & Status Games 20:32 - Adlerian Psychology & Letting Go of Others' Opinions 21:43 - Book Structure & Thoughts on "Courage to Be Disliked" 22:06 - Biggest Communication Mistakes Men Make 24:25 - Auditing Your Stories & Mental Frameworks 25:19 - Choose Stories that Serve You 27:45 - Tracking Thoughts & Fact-Checking Beliefs 30:18 - Inner Peace as the ROI of Self-Development 31:22 - Misreading Signals from Others 33:44 - Why Hard Conversations Must Be Live 34:50 - Growth Through Discomfort 35:17 - Why Men Avoid Difficult Conversations 37:06 - Nice Guys, Suppressed Emotions & Blowups 38:10 - Joker Example: From Nice to Extreme 40:12 - Standards vs. Expectations 41:14 - Make the Implicit Explicit 42:26 - Experimenting Like a Scientist 43:31 - Everyone Is Human-Even High Status People 44:04 - Scripts vs. Flow in Communication 47:32 - Headphones, Avoidance & Missed Opportunities 48:27 - Disagreement Statements That Build Trust 50:37 - Context Creates Empathy 52:19 - Why Courage Earns Respect 54:01 - The Value of Small Talk 55:48 - The Elevator Test 57:06 - Why Communication Creates Opportunities 58:29 - Movie Character Communication Breakdown 59:55 - How to Work With Payam Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

    The Carey Nieuwhof Leadership Podcast: Lead Like Never Before
    CNLP 767 | Solving the Mental Health Emergency: Shaunti Feldhahn and James Sells on a Better Approach to Pastoral Care

    The Carey Nieuwhof Leadership Podcast: Lead Like Never Before

    Play Episode Listen Later Nov 18, 2025 93:19


    Dr. James Sells and Shaunti Feldhahn rethink mental health and loneliness. They offer practical steps on how the church can lead healing without burning out its leaders, especially pastors.

    The Daily Boost | Coaching You Need. Success You Deserve.

    You make smart business decisions all day long. ROI calculations. Risk assessments. Strategic planning. Then five o'clock hits and you clock out. Suddenly you're just winging it with your personal life. Wild, right? I spent years consulting business owners on quarterly goals and customer journeys. One day a successful client had this lightbulb moment: "I wish my personal life was this organized." That's when it clicked for me too. The same tools that build million-dollar businesses work for building the life you actually want. No separation needed. Just one you with one life that all blends together. Featured Story I'm sitting with a client mapping quarterly revenue targets and conversion rates. He's taking notes. Nodding. Excited about the plan. Then he stops with that look. You know the one. That millisecond when something just clicks in your brain. He says, "Man, I wish my personal life was this organized. I feel like I'm just making it up as I go." I laughed and said, "Well, we all are, aren't we?" Important Points You are one person with one life, and everything blends together whether you admit it or not. Vague goals get vague results, but specific goals get specific results. "I want to be happy" means nothing. "I'm at the gym at 6 a.m. three days a week" is a system you can actually build and measure. Positive ROI or die applies to your life just like it does in business. If you're spending 60% of your time for 10% satisfaction, that's terrible ROI and you wouldn't accept it in business, so why accept it in life? Memorable Quotes "Every day you and I make smart business and job decisions. ROI calculations, risk assessments, strategic planning. And then at five o'clock we clock out and what do we do? We wing it." "You wouldn't invest in your business and continue to get negative returns, would you? But so many people do it in their life." "If you don't know who you are, you cannot build a life that fits you. Just like a business. If a business sells the wrong product to the wrong customer, they do not have a business." Scott's Three-Step Approach Define your avatar. Get specific about who you are right now, not who you were five years ago or who your parents think you should be. What lights you up? What drains you? When do you feel most like yourself? If you don't know who you are, you cannot build a life that fits you. Design your product. Decide exactly what life you want with specific details, not vague wishes. Transform "I want to work out" into "I'm at the gym at 6 a.m. three days a week for 45 minutes." The more specific your solution, the easier it is to build because everything else just falls away. Build your system. Create daily non-negotiables and predictable habits that deliver results. Your habits absolutely dictate your success and happiness in life. If you don't have a system for delivery of you as a person, you're winging it and that's negative ROI all day long. Chapter Notes 0:03 - Clocking out and winging your personal life 0:48 - Smart people plan now, take holidays later 1:27 - The client meeting that changed everything 2:47 - Money matters, but so does staying married 5:01 - What you measure matters in life and business 5:39 - Your personal avatar: who are you really? 6:54 - Getting specific about the life you want 8:24 - Systems beat winging it every single time Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: motivationtomove.com YouTube: youtube.com/dailyboostpodcast Instagram: @heyscottsmith Facebook Page: facebook.com/motivationtomove Facebook Group: Join the Daily Boost Community Learn more about your ad choices. Visit megaphone.fm/adchoices

    HR to HX: From Human Resources to the Human Experience
    From Tool to Coworker: The Rise of Agentic AI in Hiring

    HR to HX: From Human Resources to the Human Experience

    Play Episode Listen Later Nov 18, 2025 15:49


    It's not science fiction anymore; it's Agentic AI. We're moving past the era where AI just assists us.  Now, we're talking about a coworker that can run entire recruiting workflows from start to finish. Think of it like a Tesla: you set the destination, and it drives the car. But I don't want you to be left in the dust regarding what this looks like. We are talking about autonomous scoring, outreach, and screening that operates without human intervention so you can save your intervention for where it matters most. However, with great automation comes great responsibility. I know we are all feeling the pinch point of budget constraints and increased hiring needs , but you cannot build automation on top of chaos. If you don't have a strong foundation or good data, you're just going to automate chaos. We're going to discuss the critical guardrails you need - like human oversight on outreach and bias monitoring, because the human touch is going to be more valuable than it ever has been. So, where do you start? We'll look at finding your highest ROI pilots, like passive candidate sourcing or high-volume screening, and how to build a governance framework so candidates know they are interacting with AI. This isn't autopilot; it's assisted driving. Join me as we explore how to use these tools to elevate the human experience, not replace it. Stacie More episodes at StacieBaird.com. Basics on GDPR and CCPA

    Female emPOWERED: Winning in Business & Life
    Episode 313: What to know if you are hiring a digital marketing agency

    Female emPOWERED: Winning in Business & Life

    Play Episode Listen Later Nov 18, 2025 28:06 Transcription Available


    Thinking about hiring a marketing agency for your boutique fitness or wellness business? In this episode, Christa Gurka shares exactly what you need to know before you spend a single dollar on paid ads.Christa breaks down the essential marketing metrics and strategies every studio owner should understand — from CPC, CPA, and CAC to lifetime value (LTV) and conversion rates — so you can make informed decisions and avoid wasting money.Whether you run a Pilates studio, yoga studio, or private-pay PT clinic, this episode will help you become confident in your marketing conversations, know what red flags to watch for, and understand how to measure real results from your ad spend.

    On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building

    I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  What if you had a literary matchmaker, a creative consultant, and a publishing powerhouse all rolled into one? That's exactly what today's guest brings to the table. Known as “The Dear Abby of Publishing” and “The Literary Agent Matchmaker,” she's spent more than 20 years helping writers at every level, whether you're drafting your first chapter, prepping for a publisher pitch, or dreaming of seeing your story on the big screen. She's an award-winning author herself, but she's also the go-to expert behind the scenes, editing manuscripts for publishers, advising literary agents, and helping debut and established authors alike bring their books and platforms to life. Through her company, Your Book Is Your Hook!, she helps authors navigate every path to publishing, build marketing strategies that last beyond launch day, and even explore how to expand their story into film, TV, and theater. From nonfiction to novels, screenplays to children's books, she meets writers where they are—and helps them get where they want to go. She provides writers with the guidance, structure, and industry access to turn creative projects into real-world results. Please join me in welcoming Jennifer Wilkov.  In this episode, we discuss the following:

    Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
    #272 From Corporate Sales to Marketing Agency Owner: How Tyneshia Dise Built a Thriving Freelance Business

    Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community

    Play Episode Listen Later Nov 18, 2025 51:59


    We hear the corporate escape stories all the time. What we don't hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That's why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she's already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.Listen to learn more about:How Tyneshia used her corporate sales background to build a thriving freelance marketing agencyWhy emotionally-driven messaging is the secret weapon behind stronger conversionsHow to improve your discovery calls using active listening & buyer insightsWhat freelancers get wrong about DIY marketing and how to fix itThe systems, onboarding, and client experience shifts that helped her scaleTyneshia's growth came from intention and experience. Tune in because her story is a powerful example of what's possible when you mix skill, strategy, and community support.Sponsored by The Digital Marketer's Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Tyneshia's Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia's free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.Connect with Tyneshia:Instagram: @innovativedesign_cleFacebook: The Innovative Design Group_CLEWebsite: https://theinnovativedesigngroup.com/ Connect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram:

    Top Floor
    218 | Fryer Oil Boardwalk

    Top Floor

    Play Episode Listen Later Nov 18, 2025 35:30


    Taylor Scott is a hospitality lifer turned leadership coach who cut his teeth at Walt Disney World, led sales at Disney Vacation Club, and earned his MBA from Cornell's Hotel School. He's the author of Lead with Hospitality and the leadership fable Give Hospitality, translating world-class service principles into practical playbooks for teams. Susan and Taylor talk about connection, culture, and coaching. What You'll Learn About: • Why "don't reply to everything" is terrible leadership advice. • How sales and leadership mirror each other: build trust fast, influence behavior faster. • The Connect–Serve–Engage–Inspire framework you can run on a busy lobby shift. • LEAD as a service checklist: Listen, Educate, Act, Deliver. • The mindset shift from SOP security blanket to entrepreneurial trial-and-error. • Grad school's real ROI: "building shelves" in your brain + a global network. • How to lead high achievers with the 3 C's: Choice, Competence, Community. • "Guest first, team always" and "Purpose over policy" as decision filters. • Turning fear-based flailing (hello, mushroom panic) into guest-centered choices. • Why the next leadership frontier is re-teaching human connection in an AI world. Our Top Three Takeaways 1. Leadership and Sales Share the Same Core: Connection and Influence Taylor makes the case that sales is leadership, and leadership is sales. In both roles, success depends on making people trust and like you quickly, then inspiring them to take action. His "Lead with Hospitality" framework — Connect, Serve, Engage, Inspire — provides a clear path for achieving this in daily operations: connect with people on a human level, serve them first, engage with generosity and purpose, and inspire them through storytelling and authenticity. 2. The Best Leaders Create Environments for Motivation Drawing from the self-determination theory, Taylor explains that people become self-motivated when they experience choice, competence, and community — his "three C's." High achievers, in particular, thrive when leaders give them autonomy, recognize their expertise, and foster a sense of belonging. Leadership isn't about control; it's about designing the conditions where people can thrive. 3. Purpose Over Policy: Leading with Humanity From his experiences at Disney and Cosmopolitan, Taylor emphasizes two enduring leadership mantras: "Guest first, team always" and "Purpose over policy." Great leaders prioritize people and purpose over rigid rules, empowering teams to make guest-centered decisions. As hospitality evolves with AI and generational change, Taylor predicts the next frontier of leadership will be relearning how to connect on a human level — teaching empathy, conversation, and connection in an increasingly digital world. Taylor Scott on LinkedIn https://www.linkedin.com/in/tscott1502/ Lead with Hospitality https://leadwithhospitality.com/ Other Episodes You May Like:  179: Bridal Suite Sweethearts with James Ferguson https://www.topfloorpodcast.com/episode/179 118: Grief-Stricken Audience with Christine Trippi https://www.topfloorpodcast.com/episode/118 129: Boo-Boo Sugar with Jason Brooks https://www.topfloorpodcast.com/episode/129

    Owned and Operated
    How to Rebrand Your Company and Add $500K in Revenue

    Owned and Operated

    Play Episode Listen Later Nov 18, 2025 47:17 Transcription Available


    In this episode, John Wilson and guest Rich Jordan dig into one of the scariest (and most valuable) moves you can make in home service: rebranding multiple companies into a single brand.Rich runs three acquired companies across New Hampshire and New Jersey…and he's in the middle of rolling them all into one new identity: High Ground Service Pros. They walk through why he's willingly tearing down a strong local brand (Sanford), what's driving the decision, and how he's trying to avoid losing customers, culture, or SEO in the process.From “house of brands” vs “branded house” to truck wraps, domains, Google Business Profiles, and core values (“seize the high ground”), this is a tactical conversation for anyone growing through acquisition or multi-market expansion.What You'll LearnWhen to keep multiple brands vs. going all-in on one — and how that choice impacts growth, culture, and marketing.How to execute a rebrand without losing customers — scripts, GBPs, websites, and call center tactics that actually work.Where the real ROI comes from — SEO, media, and operational focus once every truck and trade is under a single name.

    Visibility Era
    Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127

    Visibility Era

    Play Episode Listen Later Nov 18, 2025 13:46


    In this episode, Lydia breaks down one of the most common questions founders ask:➡️ “What is the actual ROI of PR?”You'll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales.If you've ever wondered whether PR is “worth it,” this is your roadmap.What You'll Learn:- How PR builds credibility and trust faster than most methods you're taught- Why a strong brand narrative is the foundation of visibility- The real ROI of PR: SEO, audience growth, and sales- How press features shape how AI tools (like ChatGPT) understand your brandBacklink video here: https://youtu.be/y6MLHeVUzPsSyndication video here: https://youtu.be/yoPF2YaWkiAImpact video here: https://youtu.be/6TKksvgEuuk Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

    On Top of PR
    The future of PR in the age of AI with Agility PR

    On Top of PR

    Play Episode Listen Later Nov 18, 2025 39:41


    Send us a textIn this episode, Pragya Dubey, Agility PR's VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.Tune in to learn more!Meet Our Guest:Our episode guest is Pragya Dubey, Agility PR Solutions' VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insights that demonstrate ROI and elevate the impact of communications.Five things you'll learn from this episode: 1. How AI is changing the media intelligence landscape and how we can measure it2. Ways PR professionals can use AI to make smarter, data-driven decisions3. What the emerging AI landscape means for PR professionals4. How to use AI to enhance productivity and creativity in PR5. How press releases are regaining power as vital tools for AI-driven search visibilityQuotables“AI is really reshaping the way we are accessing information and our need for information.” — Pragya Dubey“PR teams can be empowered with more data-driven decisions as opposed to basing their decisions on anecdotes, or an impression, or simply instincts – that's the biggest shift.” — Pragya Dubey“AI is the assistant that PR never had that can help public relations professionals work smarter.” — Pragya Dubey"The question to ask is how AI is getting its information. AI is getting that information from the web, from Google, Yahoo, all those aggregator websites and media. So if you're not putting yourself out there more and more, you're missing out on that opportunity to be read and analyzed by AI.” — Pragya Dubey“The press release that we all thought was on life support and losing credibility year after year is suddenly the new sexy PR tool that everybody's talking about again and getting excited about.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Pragya DubeyPragya Dubey is Vice President of Global Services and Media Analytics at Agility PR Solutions, where she leads strategy and client success for media monitoring, measurement, and insights. With over 20 years of experience across Canada, the U.S., and India, she specializes in turning complex media data into actionable narratives that demonstrate ROI and drive smarter decision-making.Since joining Agility in 2006, she has helped clients — including Fortune 500s, governments, and nonprofits — align media analysis with strategic goals. Pragya is a passionate advocate for using meaningful metrics to elevate the role of communications.Guest's contact info and resources:Pragya Dubey on LinkedInAgility PR Solutions websiteAdditional Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

    The Marketing Architects
    Finding the Efficiency/Effectiveness Balance

    The Marketing Architects

    Play Episode Listen Later Nov 18, 2025 28:58


    Budget explains 89% of profit variation in award-winning campaigns. ROI? Just 11%. Yet 65% of senior marketers still believe ROI is the biggest contributor to success.This week, Elena, Angela, and Rob discuss new research from Les Binet and Will Davis that reveals a major misunderstanding at the heart of modern marketing. For years, marketers have obsessed over efficiency: optimizing clicks, proving short-term ROI, and doing more with less. The team breaks down why budget and reach matter more than most realize, how to escape the "death spiral" of shrinking investments, and what it means to go big or go home with your marketing plan.Topics covered: [01:00] Why budget is 8x more important than ROI for driving profit[03:00] Defining marketing efficiency vs marketing effectiveness[11:00] Making the case internally for bigger budgets and broader reach[13:00] How this research should change your channel planning[19:00] Balancing efficiency and effectiveness in your marketing mix[21:00] What creativity at scale really looks like  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 IPA Effectiveness Conference Article: https://ipa.co.uk/news/go-big-or-go-home/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    Copywriting For Coaches
    3 Email Marketing Ideas You Can Use This Week

    Copywriting For Coaches

    Play Episode Listen Later Nov 18, 2025 14:21 Transcription Available


    I'm sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you've ghosted your list for a month or you're just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren't sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.

    Dealer Talk With Jen Suzuki
    Voice AI Is Exploding in Automotive: The New Era with Rich Sands, CEO of Stella

    Dealer Talk With Jen Suzuki

    Play Episode Listen Later Nov 18, 2025 47:24


    Wake up — it's here. Conversational AI has officially arrived in automotive, and it's transforming dealership operations faster than anyone expected. In this episode, Jen sits down with one of the true OGs of voice AI, Rich Sands, CEO of Stella Automotive AI, to unpack what's really happening behind the scenes as dealerships adopt AI in service and sales. https://stellaautomotive.com Rich shares the evolution of Stella—from early hurdles to the all-new rebuilt platform—and opens up about the human side of AI: the integration challenges, the mistakes, the breakthroughs, and the massive shift in customer adoption. You'll hear real data on engagement, booking speed, and why some callers now prefer Stella over a human. Jen and Rich break down: Why voice AI is accelerating dealership operations on both the service and sales sides How customer behavior toward AI has radically changed in just two years What "the new Stella" actually means (zero latency, deep integrations, powerful customization) The ROI dealers are seeing—and why AI is now outperforming humans in call handling and appointment booking The must-do steps for dealers deploying voice AI (yes, the greeting matters more than you think) How data, context, and personalization are creating a new wave of VIP-level customer experience If you want real talk about scaling voice AI in a dealership—without the vendor pitch—this episode is your roadmap. It's tactical. It's honest. And it'll prepare you for the next big operational shift already hitting stores nationwide. Dealer Talk with Jen Suzuki Podcast |

    The Plant Movement Podcast
    Greenworks | Commercial Electric Power Equipment for the Green Industry with Bryan and Erin

    The Plant Movement Podcast

    Play Episode Listen Later Nov 18, 2025 52:58


    Send us a textOn this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Bryan Lloyd and Erin Rogers, Territory Sales Managers with Greenworks Commercial, the all-electric leader transforming outdoor power equipment.Bryan, who covers Central Florida and brings over 15 years of experience in the power equipment world, and Erin, who manages South Florida after years in the battery technology space, break down how Greenworks is changing the way landscapers think about performance, efficiency, and sustainability.The conversation dives into:- The benefits of switching to electric — from massive fuel savings to noise reduction in HOA communities.- Battery innovation — including Greenworks' customizable energy systems, on-site charging caddies, and the revolutionary “Energy Cube.”- Smarter tech and safety — with motors that shut off on impact, ETO ports for charging tools on the go, and robotics that are reshaping how crews work.- The real ROI — see how contractors are saving up to 85% on fuel and paying off their electric mowers in under two years.- The future of the industry — from robotic mowing to smarter labor solutions, and how Greenworks is positioning itself for the next 20 years of innovation.From autonomous mowers to battery-powered UTVs, Greenworks isn't just making equipment — they're building a full ecosystem for the next generation of lawn and landscape professionals.Tune in to learn how you can power your business into the future with clean energy, smarter tools, and long-term savings.

    OPENPediatrics
    Transforming Healthcare with Evidence-Based Practice by B. Melnyk | OPENPediatrics

    OPENPediatrics

    Play Episode Listen Later Nov 18, 2025 36:55


    In this Nursing World Shared Practice Forum Podcast, Dr. Bernadette Melnyk, a globally renowned expert in evidence-based practice (EBP), discusses the critical importance of EBP in healthcare. This podcast covers the history of EBP, its impact on patient outcomes, and the return on investment for healthcare systems. Dr. Melnyk shares insights on building a culture that supports EBP, the role of EBP mentors, and the importance of clinician well-being. LEARNING OBJECTIVES - Identify strategies for creating and sustaining a culture that prioritizes EBP within healthcare organizations - Recognize the role of EBP mentors in facilitating the implementation of evidence-based changes - Explore the relationship between EBP, clinician well-being, and job satisfaction - Understand the organizational benefits of EBP initiatives as measured by return on investment (ROI) and value of investment (VOI) - Learn the difference between EBP and Implementation Science AUTHORS Bernadette Melnyk, PhD, APRN-CNP, EBP-C, FAANP, FNAP, FAAN CEO and Founder, COPE2Thrive, LLC President and Co-Founder, EBP Solutions, LLC Professor and Dean Emeriti Editor-in-Chief, Worldviews on Evidence-based Nursing Ethan Schuler, DNP, RN, CPNP-AC/PC, APN II Surgical Nurse Practitioner, Division of Critical Care Medicine Boston Children's Hospital DATE Initial publication date: November 18, 2025. ARTICLES REFERENCED 1) Melnyk BM, Strait LA, Beckett C, Hsieh AP, Messinger J, Masciola R. The state of mental health, burnout, mattering and perceived wellness culture in Doctorally prepared nursing faculty with implications for action. Worldviews Evid Based Nurs. 2023;20(2):142-152. doi:10.1111/wvn.12632 2) Melnyk BM, Hsieh AP, Tan A, et al. Associations Among Nurses' Mental/Physical Health, Lifestyle Behaviors, Shift Length, and Workplace Wellness Support During COVID-19: Important Implications for Health Care Systems. Nurs Adm Q. 2022;46(1):5-18. doi:10.1097/NAQ.0000000000000499 3) Melnyk BM, Davidson JE, Tucker S, et al. Burnout, Mental Health, and Workplace Characteristics: Contributors and Protective Factors Associated With Suicidal Ideation in High-Risk Nurses. Worldviews Evid Based Nurs. 2025;22(3):e70042. doi:10.1111/wvn.70042 4) Melnyk BM, Hsieh AP, Messinger J, Thomas B, Connor L, Gallagher-Ford L. Budgetary investment in evidence-based practice by chief nurses and stronger EBP cultures are associated with less turnover and better patient outcomes. Worldviews Evid Based Nurs. 2023;20(2):162-171. doi:10.1111/wvn.12645 TRANSCRIPT Please visit: http://www.openpediatrics.org OPENPediatrics™ is an interactive digital learning platform for healthcare clinicians sponsored by Boston Children's Hospital and in collaboration with the World Federation of Pediatric Intensive and Critical Care Societies. It is designed to promote the exchange of knowledge between healthcare providers around the world caring for critically ill children in all resource settings. The content includes internationally recognized experts teaching the full range of topics on the care of critically ill children. All content is peer-reviewed and open-access thus at no expense to the user. For further information on how to enroll, please email: openpediatrics@childrens.harvard.edu CITATION Melnyk BM, Schuler E, DeGrazia M. Transforming Healthcare with Evidence-Based Practice. 11/2025. OPENPediatrics. Online Podcast. https://soundcloud.com/openpediatrics/transforming-healthcare-with-evidence-based-practice-by-b-melnyk-openpediatrics.

    Cloud Wars Live with Bob Evans
    Elevaite365 Test Automation Turns Testing into a Strategic Advantage

    Cloud Wars Live with Bob Evans

    Play Episode Listen Later Nov 18, 2025 8:30


    In today's podcast, John Siefert sits down with Magnus Perri, CEO, elevaite365 Test Automation, and Michael Catterall, Product Lead, elevaite365 Test Automation, to unpack how AI is redefining testing in Dynamics 365 projects. They discuss why manual testing overwhelms business users, how elevaite365 Test Automation's platform automates and adapts with AI, and how a community-driven script library accelerates implementation. It's test automation built for real-world complexity and speed.AI Testing, Real ResultsThe Big Themes:Testing Stress: Perri points out a systemic flaw in ERP and Dynamics 365 implementations: the burden of testing often lands on business users whose primary roles have nothing to do with quality assurance. This leads to rushed efforts, incomplete coverage, and high error rates. The fundamental issue isn't lack of diligence, it's misalignment. Elevaite365 Test Automation directly addresses this by reducing or eliminating the need for manual testing.Insight and Resilience Layers: Catterall describes how elevaite365 Test Automation's platform doesn't just mimic human testers, it enhances them. Once a user records a business process, the system converts it into a reusable, repeatable automated test. But what sets elevaite365 Test Automation apart is what happens next: It adds AI-powered layers that detect anomalies like incorrect field values, unexpected pop-ups, and subtle error messages that human testers often miss. This isn't basic scripting, it's intelligent validation that keeps evolving.AI Testing Brings Measurable ROI: While much of the conversation covered process pain and automation theory, the real value becomes evident in customer results. Elevaite365 Test Automation isn't just a nice-to-have, it delivers real ROI. Customers using the platform have reduced their testing cycles from weeks to hours, lowered defect rates in production, and significantly cut the manpower required for UAT (User Acceptance Testing). Because the tool is embedded in real Dynamics 365 workflows, it provides test coverage for processes that actually matter like purchasing, invoicing, inventory, and more.The Big Quote: "Testing is always falling onto the business users, not IT department ... so you go into testing and you're stressed, you have a lot to do. You're thinking about talking to the next supplier, and while you're doing that, you work through the testing as fast as you can, and you might miss stuff." Visit Cloud Wars for more.

    RealAgriculture's Podcasts
    The Agronomists, Ep 218: Varying seeding rates with Laird Lampertz and Jonathan Zettler

    RealAgriculture's Podcasts

    Play Episode Listen Later Nov 18, 2025 66:30


    On this episode of The Agronomists, host Lyndsey Smith is joined by Jonathan Zettler of Fieldwalker Agronomy and Laird Lampertz of Pitura Seeds to discuss choosing and varying seeding rates based on soil limits or possibility, ROI, yield maps and more. What can the software/equipment do? What are the limits? How do we decide how... Read More

    Connected FM
    How AI Is Transforming Asset Management

    Connected FM

    Play Episode Listen Later Nov 18, 2025 12:35


    In this episode, IBM's Kal Gyimesi and Vishal Rane explore how AI is redefining efficiency in asset lifecycle management. They share why strong data governance is the foundation for successful AI adoption — noting that only 25% of AI projects meet ROI expectations due to disconnected systems. The conversation breaks down different types of AI, including generative AI, machine learning, chat assistance and intelligent agents, and how each drives smarter decision-making. They also emphasize the need for continuous testing, monitoring and responsible deployment to ensure reliability and long-term value across operations.00:00 Introduction to AI in Facility Management01:38 The Hype and Reality of AI03:10 Types of AI in Organizations04:34 Asset Lifecycle Management07:18 Data Governance and AI Implementation08:31 Corporate Real Estate and Digital Transformation12:09 Conclusion and Key TakeawaysThis episode is sponsored by ODP Business Solutions! Connect with Us:LinkedIn: https://www.linkedin.com/company/ifmaFacebook: https://www.facebook.com/InternationalFacilityManagementAssociation/Twitter: https://twitter.com/IFMAInstagram: https://www.instagram.com/ifma_hq/YouTube: https://youtube.com/ifmaglobalVisit us at https://ifma.org

    Built Right
    AI Agents, LLM Crawlers, and the Future of Findability

    Built Right

    Play Episode Listen Later Nov 18, 2025 40:22


    In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO.As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten.Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility. He explains that companies must now create exponentially more nuanced content to stay competitive. The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes.The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape.--Key Moments:01:24 The Evolution of Information Discovery03:15 The Role of AI in Modern Search04:44 The Future of Content Strategy08:12 Personal Experiences with Google and AI10:37 Emerging Terms and Concepts in AI and SEO12:33 Conductor's Comprehensive Approach to AI Visibility16:25 Challenges and Opportunities in AI-Driven Search19:04 Communicating with AI: Short-Term and Long-Term Strategies20:03 AI Bots and Content Quality20:35 Effective Content for AI: FAQs and Structured Data21:29 Personalizing Content for Different Personas22:38 Leveraging AI for Content Creation and Analysis26:04 Scaling High-Quality Content with AI26:42 The Future of AI in Content Creation30:06 Conductor's Vision and Roadmap34:28 AI in Engineering and Product Development--Key Links:ConductorConnect with Seth on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you'll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.

    Pressure Washing Marketing Podcast
    Episode 67: From Army Vet to $40K Monthly with Pressure Washing Marketing Pros

    Pressure Washing Marketing Podcast

    Play Episode Listen Later Nov 18, 2025 33:00


    Leaders Of Tomorrow Podcast
    442 | [RECAST] Part 2 - Cancer is a Journey

    Leaders Of Tomorrow Podcast

    Play Episode Listen Later Nov 18, 2025 36:03


    This week, we're sharing the first part of a recast of Chris Thomson's powerful conversation on Paper Napkin Wisdom with host Govindh Jayaraman.In this second part of “Cancer Is a Journey,” Chris opens up about the next chapter of his cancer experience, from jaundice and hospitalization to finally receiving a confirmed diagnosis and beginning chemotherapy.What unfolds is a story not just of treatment, but of mindset, gratitude, and the expansion of purpose. Chris reflects on reframing chemo as healing, finding meaning in mortality, and discovering an even greater reason to live: to be present for his family, his team, and now his first grandchild.Timestamped Highlights[00:00:00] – Picking up where Part 1 left off: from feeling great to noticing symptoms[00:01:43] – Turning yellow: the first signs of jaundice and the rush to the hospital[00:03:00] – Emergency biopsy, stent surgery, and the fear of what's next[00:05:26] – Finally, a diagnosis: follicular lymphoma — and why Chris calls it “fantastic news”[00:06:40] – The entrepreneur's instinct: “Tell me what I need to do. Put me in, coach.”[00:07:32] – Overcoming fear of chemo and reframing it as a healing process[00:08:46] – “Chemo made me feel better.” How mindset and gratitude shaped recovery[00:10:42] – Seeing chemo not as poison, but as partnership with medicine[00:11:23] – Gratitude for Canada's healthcare and perspective from others' stories[00:12:30] – The day of the banquet: from biopsy to public speaking in one day[00:13:38] – What's changed: health, priorities, and becoming a grandfather[00:14:49] – “I want to have with my grandkids what I have with my kids.”[00:16:41] – Turning lemons into lemonade — how cancer expanded his mission[00:17:46] – Living beyond the physical: how loved ones continue through legacy[00:19:59] – Staying in the moment and letting go of unrealistic expectations[00:21:00] – A powerful goodbye: honoring his late friend Wendy Porter[00:23:21] – Facing death daily — a Stoic approach to living fully[00:26:29] – The ROI of a life of contribution: “Profit follows purpose.”[00:27:46] – Climbing new mountains — redefining success after survival[00:30:00] – Reaching out and finding connection: “We're better together.”[00:32:00] – Closing reflections: remembering who you are and being there for othersResources MentionedPrincess Margaret Hospital (Toronto) – oncology and liver specialistsDr. Sapisochin, liver surgeon at PMHWellspring – support network for cancer patientsImportant LinksConnect with Chris: Website | LinkedInLearn more about the Student Works Management ProgramApply to be an Owner / Operator in the Management ProgramLooking for a fun job this summer? Summer Job OpportunitiesHear more Alumni Success Stories About the ShowPaper...

    Disruptive HR Podcasts
    AI Coaching: The New Frontier for Developing Managers

    Disruptive HR Podcasts

    Play Episode Listen Later Nov 18, 2025 32:04


    One of the biggest challenges facing HR is the perennial challenge of leadership capability. Despite years of investment in programmes, frameworks, and workshops, many organisations still struggle to see real behavioural change. The world around us is moving faster, the expectations on leaders are higher, and yet our development approaches can still feel generic, theoretical, and removed from the realities of day-to-day work. But what if technology - and specifically, AI - could help us do it differently? Instead of a one-size-fits-all course, what if every manager could have a personalised coach in their pocket that gives them real-time, practical guidance in the moment they need it most? To explore the benefits and risks of AI coaching, Lucy is joined by Anand Chopra-McGowan, Managing Director, Europe at Valence. Anand explains how Nadia, Valence's AI coach, learns your context (company principles, programmes, your team) and supports both the “small moments” such as a tricky feedback chat, and the “big moments” like onboarding and performance reviews. He shares a live example of using Nadia minutes before a meeting, why perfect memory beats good intentions, and how the tool integrates where managers already are . We dig into trust and ethics, what data Nadia uses, and how clients are measuring value - from time saved on reviews to uplift in leadership effectiveness scores and store-level customer outcomes. Anand's deployment advice is refreshingly practical: point the coach at high-friction moments in your HR calendar, customise to your ways of working, and use early wins to convert sceptics. Chapters 00:29 — Why traditional leadership development stalls 10:22 — What Nadia is and how it works (with an in-the-moment example at 12:12) 14:47 — Ethics, data, and measuring impact (ROI examples from 19:23) 23:01 — How to deploy AI coaching and bring sceptical managers with you Discover more about Disruptive HR Find out more about Disruptive HR: www.disruptivehr.com Get in touch: hello@disruptivehr.com Check out The Disruptive HR Club: https://disruptivehr.com/the-club/ Contact Anand: https://www.linkedin.com/in/achopramcgowan/

    The Nonprofit Show
    Donor Relations Data Every Nonprofit Development Team Must See!

    The Nonprofit Show

    Play Episode Listen Later Nov 18, 2025 32:14


    Donor love is measurable, and in this lively discussion, guest Lynne Wester, Principal and Founder of Donor Relations Group, brings the receipts. Drawing on data from her seventh global donor relations survey, conducted every two years since 2013 with more than 1,000 participants, Lynne shows us why retention, not the next big campaign, is where the real money is.Her core message is blunt and refreshing: we obsess over the ask even though it represents a tiny slice of our contact with supporters. As Lynne puts it, “Retention is the secret sauce of fundraising.” Most organizations still pour staff time and budget into events and tactics with weak ROI, while reporting that they are only able to share impact with less than 20 percent of their donors. That gap is not just operational; it is a revenue problem.The survey findings expose a pattern. Many donor relations teams sit under a mountain of tasks but lack a strategic plan, making them vulnerable to “seagulling” requests that fly in, drop work, and disappear. At the same time, donor relations professionals tend to stay in their roles four to nine years, while frontline fundraisers churn in about 16 months. The people who understand donor experience best often have the quietest internal voice, and Lynne's work is about giving them data to change that.She shares how longitudinal data helped the sector mostly abandon donor honor rolls: today, over 80 percent of nonprofits no longer produce donor lists that were costly and not meaningful. The survey is now pushing similar change around giving societies, the split between receipts and acknowledgements, and the use of AI. Lynne is candidly concerned that many organizations use AI tools without organizational policies, even as donor databases at major institutions have been compromised. For her, donor confidentiality and the Donor Bill of Rights demand guardrails before automation.Perhaps the most poignant remark is Lynne's insistence that gratitude and listening are not “extras” but performance drivers. Retaining a donor is five to seven times less expensive than acquiring a new one, and organizations that cared for donors as human beings during crises like the 2008 downturn and COVID raised twice as much as those that just kept asking. She argues that if a donor is not “worth a stamp,” the organization does not deserve the gift.Lynne leaves viewers with a challenge wrapped in encouragement: use data to question tradition, ask donors for their opinions, and treat stewardship as strategic fund management, not a courtesy. When you align technology, policies, and human connection around gratitude and impact, you are not just being nice—you are building a durable, scalable fundraising engine.#TheNonprofitShow #DonorRelations #FundraisingDataFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

    A Leadership Beyond
    Designing Organizations That Breathe: How Structure Shapes Culture, Leadership, and Impact - A Conversation with Salima Hemani

    A Leadership Beyond

    Play Episode Listen Later Nov 18, 2025 37:17


    In today's environment, clarity isn't a luxury—it's a multiplier that unlocks every dollar you've invested in your people. -Salima Hemani  Designing Organizations That Breathe: How Structure Shapes Culture, Leadership, and Impact.  With Salima Hemani  Here's the truth most leaders don't realize: You're already shaping your organization's culture and performance every single day—whether you know it or not.  Every leader needs some understanding of organizational design's impact. Not to become an OD expert or efficiency consultant, but because aligning structure with culture and creating environments where people do their best work is fundamentally your responsibility. When budgets tighten, teams feel stuck, and your best people start leaving despite world-class training programs, the problem often isn't your strategy or your talent—it's the invisible architecture determining how work actually gets done.   In this conversation, Salima Hamani reveals why 75-80% of organizational redesigns fail (hint: it's not about the org chart), and more importantly, how leaders at every level can create the clarity that becomes their organization's greatest competitive advantage.   In this episode, Salima shares:  • Why great organizational design grows leaders, not just organizes them - How one company created "natural stretch zones" through project-based structure that elevated middle managers without another training program  • The warning signs your structure is holding back performance - When people have the right skills, clear values, and beautiful org charts but still can't get results, decisions made, or forward momentum  • Why the org chart is just 10% of organizational design - The critical elements most leaders miss: operating models, governance frameworks, decision rights, and how information actually flows  • How to measure the ROI of clarity - One government agency dropped project delays by 70% simply by clarifying decision pathways and governance (not just redrawing boxes)  • The questions leaders need to ask before any redesign - Why spending time on strategic clarity upfront saves months of frustrated implementation later    The bottom line: You don't need to become an organizational design expert, but you do need to understand that structure either amplifies or constrains everything else you're trying to achieve. The best training programs, the most talented people, and the clearest strategy all fall flat without the structural clarity that lets people actually use them. Organizational design isn't something to delegate and forget—it's the scaffolding that determines whether your leaders can truly lead, whether your investments in people pay off, and whether your organization can breathe and grow rather than suffocate under its own weight.    About Salima: Salima Hemani, MBA, PCC, SHRM-SCP,  is an accomplished organizational strategist, executive coach, and human capital advisor with over 25 years of experience leading large-scale transformation, organizational design, and leadership alignment initiatives. She is the Founder and President of SZH Consulting, an organizational and leadership development firm serving Fortune 500 companies, government agencies, and mission-driven organizations.    Salima brings a rare blend of strategic insight and operational depth, having served as both an internal executive and external consultant guiding C-suite teams through growth, restructuring, and culture evolution. Her expertise spans strategy execution, organizational design, leadership development, and executive team coaching - anchored in systems thinking, data-driven insights, and a people-first approach.  A trusted thought partner to CHROs and senior leaders, Salima is known for her ability to turn complexity into clarity and create space for bold, actionable dialogue. She frequently speaks on topics including leading through change and building organizations that thrive.  Connect with Salima: https://www.linkedin.com/company/szh-consulting-llc/ A Leadership Beyond exists to support the alignment between the business strategy and people strategy - to drive results with people not at the expense of people (Talent Optimization). Subscribe to our podcast to join the Leadership Beyond Community of Conversation and hear insights from thought leaders and human development experts leading the way in the field of Talent Optimization.  We are grateful to you and always eager to hear from you! To learn more visit https://aleadershipbeyond.com Tom & Adrienne      

    Women Invest in Real Estate
    WIIRE 205: When Funding Dries Up: 5 Creative Ways to Find Capital (Even in a Tight Market)

    Women Invest in Real Estate

    Play Episode Listen Later Nov 17, 2025 33:54


    In this episode, we open up about the creative strategies we've discovered as female real estate investors to secure capital when traditional funding feels out of reach. We share our experiences with tapping into equity, refinancing, and leveraging our networks, along with creative financing options like seller financing and partnerships. Throughout our journey, we've learned the importance of community, due diligence, and strategic planning.We've found that accessing our own equity through refinancing or HELOCs and building strong networks has been key to uncovering creative financing options. Understanding return on equity (ROE) has helped us evaluate property performance, and partnerships have provided us with capital, though they require careful due diligence.Raising private money and exploring creative financing methods like seller financing have been game-changers for us, bridging funding gaps when needed. We've realized that community support is invaluable for sharing resources and advice, and regularly reviewing our portfolio's equity is crucial for strategic planning. These approaches have empowered us to make informed decisions and grow our investments with confidence.  Resources:Grab your seat for our webinar on November 17thCheck out Episode 197Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

    Bridge the Gap: The Senior Living Podcast
    How to Maximize ROI with New Technology with CarePredict's Josh Studzinski

    Bridge the Gap: The Senior Living Podcast

    Play Episode Listen Later Nov 17, 2025 13:19 Transcription Available


    In this episode, we sit down with Josh Studzinski, Chief Growth Officer at CarePredict, to explore how data-driven technology and AI are reshaping the senior living industry. We discuss how operators can evaluate, implement, and measure the ROI of technology solutions—and why success starts with aligning organizational goals from the top down.In this episode, we cover:Defining ROI and aligning metrics for successful tech implementationOvercoming “analysis paralysis” when evaluating new toolsUsing real-time data to enhance caregiver responsivenessHow CarePredict helps communities identify and adjust care needs earlyMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/Connect with Our GuestJosh Studzinski (Chief Growth Officer, CarePredict): https://www.linkedin.com/in/joshstudzinski/ This episode was recorded at the 2025 LeadingAge annual meetingProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok

    Voices from The Bench
    399: Jordan Greenberg: The CAM Man Can Follow-Me to HyperDent

    Voices from The Bench

    Play Episode Listen Later Nov 17, 2025 68:56


    Join Elvis and Barb at all these amazing shows coming up in 2026 * Vision 21 in Las Vegas Jan 15-17 https://www.nadl.org/nadl-vision-21 * Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/ * LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday * Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/ * exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026 This week, we finally bring on a guest who has been six years in the making: the one and only Jordan Greenberg, the North America Managing Director of FOLLOW-ME! Technology (https://www.follow-me-tech.com/)—better known as the HyperDent (https://www.follow-me-tech.com/hyperdent/) guy. Jordan takes us on a wild ride through the world of CAM software, milling strategies, toolpaths, and the surprisingly fascinating story of how dental CAM even became what it is today. From his early days as a third-generation “dental nepo baby” to running a zirconia milling center with his dad, all the way to helping launch titanium-bar milling on Datron (https://www.datron.com/) D5 machines, Jordan's journey hits every corner of digital dentistry's evolution. He breaks down what CAM actually does in the simplest possible terms (yes, even Elvis-level simple), explains the magic behind toolpaths, tools, post-processors, and how HyperDent “drives the car” for hundreds of different mills. You'll hear how materials get validated, why some ideas labs come up with are physically impossible, and why you should ALWAYS talk to your CAM provider before releasing new materials or components into the world. Jordan also shares a behind-the-scenes look at solving problems like angulated screw channels, milling lithium disilicate pucks, and HyperDent's upcoming work on milled dentures—including Ivoclar's Ivotion processes coming to open CAM. Whether you mill every day or still think CAM is just “putting a crown in a puck,” Jordan demystifies it all with humor, honesty, and more tech insights than we've ever had on the podcast at once. * Dental Labs—The Ivoclar (https://www.ivoclar.com/en_us) Flash Sale Is On! * From November 3rd to 14th, Ivoclar is bringing you unbeatable deals on the equipment that will set your lab up for success in 2026. * Upgrade your mill, your furnace, or expand your workflow—and save big while doing it! * Plus, when you purchase a milling machine (https://www.ivoclar.com/en_us/products/product-list?page=1&limit=12&filters=%5B%7B%22id%22%3A%22professions%22%2C%22advancedFilter%22%3Afalse%2C%22values%22%3A%5B%22Lab%22%5D%7D%2C%7B%22id%22%3A%22categories%22%2C%22advancedFilter%22%3Afalse%2C%22value%22%3A%22Digital%20Equipment%22%7D%5D), you'll get delivery, installation, and training—all included. That means your lab will be production-ready from day one. * But hurry—these savings vanish after November 14th! * Contact your Ivoclar sales rep today and power up your lab for the year ahead. Elvis and Barb are gearing up for their chat with the HyperDent Dude himself, Jordan Greenberg from FOLLOW-ME! Technology (https://www.follow-me-tech.com/). At LabFest, Elvis found out that every hyperDENT (https://www.follow-me-tech.com/hyperdent/) license comes with Template Editor Lite — a built-in feature that lets you make safe, customized tweaks to your milling strategies. Whether you want to prioritize surface quality or speed, this tool gives you the control to fine-tune your results while FOLLOW-ME! keeps everything validated and reliable. Because in the end, us lab techs love to tinker — and hyperDENT makes it easy to choose your own CAM-venture. Year-end chaos is here. Labs are slammed, deadlines are brutal, and mistakes are not an option. That's when dental technicians rely on the one thing that never quits: https://www.rolanddga.com/applications/dental-cad-cam. The DWX-53DC (https://www.rolanddga.com/products/dental/dwx-53dc-5-axis-dry-dental-milling-with-automatic-disc-changer) is a true workhorse—24-hour automated milling that keeps your lab running, your overhead down, and your ROI up. No redos. No downtime. Just consistent, precise results. Built on decades of Japanese engineering, Roland delivers the reliability that keeps labs sane, profitable, and on schedule. Finish the year strong with the mill you can trust. Choose Roland DGSHAPE. Precision. Reliability. Performance. Learn more at rolanddga.com Special Guest: Jordan Greenberg.

    Unpacking the Digital Shelf
    The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel

    Unpacking the Digital Shelf

    Play Episode Listen Later Nov 17, 2025 37:19


    The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2026. The big question is whether brands investing in it have organized their incentive structures to make sure they will spend their next dollar in the best way possible for maximum ROI.