Podcasts about ROI

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He's discovered that ChatGPT traffic converts six times better than Google search—and most companies are completely missing this opportunity.In our conversation, we discuss:1. His 7-step playbook to rank #1 in ChatGPT2. Why ChatGPT traffic converts 6x better than Google3. How early-stage startups can win at AEO immediately (unlike with SEO, which takes years)4. The three tactics that actually work: landing pages, YouTube videos, and Reddit comments5. Why help-center content can suddenly be your highest-ROI investment6. The specific Reddit strategy that works (spoiler: be authentic)7. Why AI-generated content doesn't work—Brought to you by:Orkes—The enterprise platform for reliable applications and agentic workflowsVanta—Automate compliance. Simplify security.Great Question—Empower everyone to run great research—Where to find Ethan Smith:• Twitter: https://twitter.com/ethan_l_s• LinkedIn: https://bit.ly/ethans-linkedin• Graphite: https://graphite.io/• Graphite Research Papers: https://bit.ly/graphite-five-percent—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Ethan(04:34) The changing landscape of SEO(06:19) AEO (answer engine optimization) vs. GEO (generative engine optimization)(08:13) The impact of AEO(11:51) How early-stage startups can win at AEO(14:34) The quality of AEO leads(15:35) On-site vs. off-site traffic(16:32) Reddit's role in AEO and avoiding spam(20:11) How AI models use citations (RAG)(21:41) Key principles for winning at AEO(25:00) Avoiding hyper-SEOed content, and the importance of originality(28:55) Actionable AEO playbook: steps and experiments(33:35) Tracking, measuring, and share of voice(38:34) Adapting AEO for B2B, commerce, and early-stage companies(41:11) Is letting AI index your content good?(43:06) Experimentation, control groups, and measuring results(46:15) The future of AEO, SEO, and search channels(51:35) AI-generated content: what works and what doesn't(55:25) The dangers of infinite AI derivatives(58:44) The future: convergence of LLMs and search(01:00:40) Help-center optimization and the long tail(01:03:18) Lightning round and final thoughts—Resources and episode mentions: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-aeo-ethan-smith—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Joel Siegel, Ph.D., and Julie LaCroix, M.A. Ed., welcome AI expert and entrepreneur Vincent Serpico to demystify AI at work. Vincent shares a clear starting plan for teams and individuals: choose one model and upgrade, turn real processes into flow diagrams, and insert small automations that deliver quick ROI. You'll learn the six elements of a strong prompt, how context engineering boosts accuracy, beginner build paths (Google AI Studio), and what leaders should do before any AI rollout. We also address privacy, job-displacement risk, and why agentic workflows are becoming essential career skills. Practical, candid, and immediately usable.

A new Oxford Economics report reveals a startling reality: since mid‑2023, 85% of the rise in unemployment has come from recent college grads — and AI is a central driver. We lay out the data, name the real culprits (outdated university policies and short‑term public‑company playbooks), and give clear, practical steps the younger generation can take to avoid a lost generation of talent.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI's Impact on Graduate UnemploymentUniversity AI Skills GapCorporate AI Quiet Firing TrendFuture Workforce and AI IntegrationStructural Collapse in Entry-Level HiringGreedy Fortune 500 CEO PracticesTransformation in Knowledge WorkParental Actions for AI EducationTimestamps:00:00 AI Impact on Recent Grad Jobs03:06 AI's Impact on Job Market06:09 Tech Shift Fuels Grad Unemployment10:25 Higher Education's Imminent Decline14:48 Innovation Stifled by Educational Leaders18:06 "Changing Employment Reality"21:57 Delayed Impact in Higher Education25:18 "Urgent Need for AI Policies"26:15 "Faculty: AI Literacy Resources Lacking"29:31 Rethinking Private Company Practices33:17 Embrace AI: Unlearn and Innovate37:43 Demand AI in Education42:17 AI Tools and Job Search Insights45:05 "Consider Transferring if AI Banned"47:23 Call Out Corporate GreedKeywords:AI unemployment, recent grads, Oxford Economics study, AI skills, universities banning AI, quiet firing, entry-level job crisis, structural shift, tech sector, workforce future, economic wheel, AI job displacement, societal shift, business leaders, recent college graduates, job placement rate, higher education, greedy CEOs, job prospects, new jobs creation, AI literacy, knowledge commoditization, generalist skills, private companies, public company playbook, baby boomer exit, silver tsunami, IP unlearning, micro credentialing, AI policy, employment prospects, Federal Reserve, slowing economy, accelerating inflation, job search shifting, higher education failure, educational leaders, business professionals, actionable information, thrive in job market, company growth, generative AI for growth, zig-zag opportunity, commoditized knowledge work, AI collaboration, recent grad card, parents' role in AI educationSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google's AI Max and how they're reshaping the future of online marketing.You'll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.In This Episode:- SEO in the age of AI- Content quality and distribution strategies- How AI Max has impacted Google ads- The future of media buying and data flow- Optimizing landing pages and the post-click experience- Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads- Targeting the right customers with AI- Case study on the impact of dedicated landing pages- How to get in touch with Andrew MillerMentioned In the Episode:Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Previous episodes on landing page optimization:https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple:

Not all home upgrades boost value, and some can actually drain your ROI. In this episode, Kris Krohn reveals five common improvements that don't add real value and five powerful upgrades that can. Learn how to make smarter real estate decisions that maximize returns and avoid the money pit of unnecessary renovations. If you want to increase property value the right way, this is a must-listen.

Hoy Paco y Roi hablan del fin de las vacaciones y hablan sobre lo que han hecho este verano. En el podcast premium, Rebe y yo hablamos de algunos problemas de salud o de conducta que puede provocar el uso del móvil o del ordenador. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com.

Building Authentic Fly Fishing Communities Through ContentIn this episode of The Articulate Fly podcast, host Marvin Cash reconnects with Spencer Durrant after nearly four years to explore the evolving world of fly fishing community building and digital marketing.Guest Expertise: Multi-Platform Content CreatorSpencer Durrant serves as Director of Content at Ventures Fly Co. and News and Gear Editor at Flylords, while hosting the weekly Untangled: Fly Fishing for Everyone podcast. After transitioning from high school teaching to full-time fly fishing industry work, Spencer brings unique insights into authentic audience engagement and trust-building strategies.What You'll Learn: Business and Community Building StrategiesDiscover how podcasting creates deeper trust relationships than traditional digital marketing, why consistency beats sporadic content creation and how to compete with larger companies through authentic community engagement. Spencer shares practical insights on building customer loyalty through educational content rather than competing solely on price.Featured Techniques: Content Strategy and Audience DevelopmentLearn Spencer's approach to scripted podcast production, the power of recurring themes and personality in content creation and how to leverage user-generated questions for engaging episodes. The discussion covers effective gear reviewing strategies that maintain honesty while building industry relationships.Digital Marketing Insights: Beyond Traditional MetricsExplore why podcast ROI differs from traditional digital advertising, the challenges of measuring community-building success and strategies for competing with established brands through superior customer experience and educational resources.AI and Content Creation: Navigating the FutureSpencer and Marvin discuss the responsible use of AI in content creation, distinguishing between helpful process automation and content that betrays audience trust, plus predictions for how artificial intelligence will impact authentic community building in outdoor industries.Check Out Spencer's First Appearance on The Articulate FlySponsorsThanks to TroutRoutes for sponsoring this episode. Use artfly20 to get 20% off of your TroutRoutes Pro membership.Related ContentS4, Ep 4 - Matt O'Neal of Savage FliesS7, Ep 1 - Winter Fly Tying and Pre-Spawn Tips with Matt ReillyBONUS - Tying the Circus Peanut: Streamer Secrets and Fishing Strategies with Russ MaddinS4, Ep 150 - Soft Hackles with Allen McGeeAll Things Social MediaFollow Spencer on

In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog tackle some of the most pressing questions for business coaches gearing up for a successful season. Karl dissects business valuation multiples with practical examples, shares the best advice he's ever received (hint: mindset is everything), explains the flywheel concept in coaching, shows how people are more predictable than they think, and delivers a high-energy pep talk to relight the fire in any coach who's ready to level up. The show wraps with actionable strategies for focus and productivity—and plenty of classic Karlisms along the way. Key Topics Covered Understanding Business Valuation Multiples Karl reviews questions sparked by a previous discussion on laundromat valuations, clarifying why multiples change based on business size, predictability, scalability, and industry differences. He breaks down why scalability drives higher multiples, and emphasizes that growth and scale aren't the same. Mindset and “Emotional Home” Karl shares the most pivotal advice he's received: “You are what you think about.” He discusses the power of your self-talk (“I am…” statements), the importance of knowing your “emotional home,” and the compounding impact of clear, defined goals, using Kobe Bryant and Tom Brady as examples. The Flywheel and Clock Model To help listeners grasp the importance of momentum in business, Karl explains the flywheel (or “clock”) framework. He details how to apply it to money, lifestyle, procrastination, and business growth, demonstrating how well-structured systems compound positive results and how negative cycles (like procrastination) can spiral. Human Predictability and Coaching Shortcuts Karl illustrates just how predictable people are, sharing audience-tested mental tricks and the four main business owner challenges—sales, marketing, systems, and staff. He advises coaches to prepare solutions for these core areas to instantly build credibility and handle any business owner's problem. Pep Talk for Coaches: The 3 Core Beliefs With summer ending and the busy season beginning, Karl pushes coaches to ground themselves in three beliefs: the opportunity is there, you're the right person to seize it, and it will be worth it. He lays out the “3031 framework” (30 minutes a day for 30 days on one problem) to create momentum and encourages coaches to take consistent, focused action. Solving vs. Dissolving Problems Karl wraps by challenging listeners to ask if they're focusing on the right problems, and to “think on paper.” He urges coaches to step away from endless optimization and instead focus on proven, direct paths to landing clients and getting results. Notable Quotes “You are what you think about. Your thoughts control a lot. What you say after 'I am' matters.” “Profit is the domino that knocks over all the other dominoes. The business owner doesn't need another ad. What they need is a proper business model.” "People are predictable. If you put a business owner on the phone and ask for their biggest problem, it's almost always sales, marketing, systems, or staff.” “You have two people to impress: your nine-year-old self and your 90-year-old self.” “The secret is there is no secret. It's all just bloody hard work.” Actionable Takeaways Clarify Your Goal: Set a clear, specific target (like one live event per week with 10 decision-makers in the room). Big goals make daily actions obvious. Apply the Flywheel Framework: Think in loops and compounding progress—not just linear steps. Remember, positive cycles expand, and negative ones (procrastination, guilt) contract. Use the “3031 Framework”: Solve your #1 challenge by dedicating the first 30 minutes of every day for 30 days straight to it. Momentum beats motivation. Prepare Solutions: Be ready to address business owners' predictable issues: sales, marketing, systems, and staff. Have resources and frameworks in your back pocket. Think on Paper: Regularly map out your plans, strategies, and challenges using pen and paper (or digital notes). Don't try to solve complex problems in your head. Focus on Service and Real Results: Resist optimizing broken strategies. Direct outreach and targeted offers (not mass ads) are your fastest path to landing high-end coaching clients. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) – software to help coaches show tangible ROI and boost business profits. Focus.com – Karl's coaching resource hub, including AI-powered coaching tools and frameworks. The Six-Figure Coach Magazine – Free subscription for ongoing education and insights: https://thesixfigurecoach.com/get-it For a demo of Profit Acceleration Software™: https://go.focused.com/profit-acceleration Podcast Subscription: Subscribe, rate, and share the show—help other coaches and spread the impact: https://podcasts.apple.com/us/podcast/id1477099279 Enjoyed the episode? Please subscribe, share with a fellow coach, and leave a review. Visit Focused.com for more info—and make sure to take action on what you've learned. See you next week on Business Coaching Secrets! —

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Ghosting, when candidates or employers suddenly stop communicating, is one of the biggest frustrations in the automotive hiring process. It impacts everyone, from fresh tech school grads to 30-year veterans, and makes filling roles even harder. For Candidates Be Honest: Shops value transparency about skills and areas for growth. Make a Strong Impression: Be punctual, dress appropriately, and communicate delays. Stay in Touch: Keep recruiters and shops updated, communication builds trust. For Shop Owners Move Fast: Top technicians field multiple offers. A quick verbal offer after a strong first interview can secure them. Be Clear: Write detailed job ads that set expectations and filter unqualified applicants. Mind Your Reputation: Shop appearance, online reviews, and culture shape candidate perceptions. Show the Opportunity: Highlight training, career growth, wages, and benefits beyond just pay. Prepare for Counter Offers: Be ready to show long-term value when candidates get tempted to stay put. Recruiters like Promotive help both sides by prepping candidates for interviews and matching shops with the right cultural and financial fit. The bottom line: honesty, communication, and speed are the antidotes to ghosting. Treat the hiring process like a first date, make it the start of a strong, lasting connection. It's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at

Jobseeker behavior is changing with Gen AI and social media becoming ever stronger forces of influencers in career choices. However, a lot of recruitment marketing activity is failing to keep up with employers stuck in a rut and not casting the net wide enough or in the right way. Shockingly, many TA teams still lack basic visibility into their recruitment marketing metrics and can't prove ROI to their CFOs. While candidates increasingly use ChatGPT for job searches, few employers have optimized their content for AI discovery, and many career sites still remain conversion killers. So what should employers be doing, and how can they prepare for 2026? My guest this week is Neil Costa, Founder and CEO of HireClicks. In our conversation, Neil reveals the stark reality of where most organizations actually are with their recruitment marketing efforts and offers some valuable advice on how they should be moving forward. In the interview, we discuss: The current challenges in recruitment marketing How employers need to stand out and appeal to a multigenerational audience Overreliance on Indeed and LinkedIn The role of search and social AI optimisation Getting a competitive talent advantage Keeping marketing momentum with reduced budgets The vital importance of metrics and ROI The importance of authenticity Dynamic personalization and the role of career sites What does the future look like Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice. I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We'll talk about how to get your practice noticed—whether that's through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences. We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I'll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results. By the end of this episode, you'll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you're just getting started or looking to take your practice's marketing to the next level, this episode is packed with insights and strategies you can put to work right away.

Dmitri Sedov, Chief Data and Analytics Officer at Allvue, joins to explore why transformation isn't a destination but an ongoing journey. He shares how financial services are navigating the current wave of AI, what it means to balance short-term expectations with long-term strategy, and why open, modular ecosystems are critical to staying competitive. This conversation goes beyond buzzwords to uncover how leaders can embrace change without getting lost in it.Key Takeaways• Transformation isn't about a single endpoint—it's about staying curious, iterative, and open to multiple paths.• AI is accelerating faster than previous technology cycles, but its value lies in solving real customer problems, not chasing hype.• Companies that lagged in past waves of innovation may now have an opportunity to leapfrog forward.• The smartest moves aren't “rip and replace” but incremental improvements that build on existing engines.• Open, interoperable, and modular approaches reduce risk and keep technology flexible for the future.Timestamped Highlights01:26 – Why digital transformation is less about checking boxes and more about a mindset shift09:47 – The balancing act of managing short-term ROI while exploring long-term AI potential15:25 – A 24-hour hackathon prototype that changed how Dmitri thinks about multi-agent AI22:34 – Why interoperability and modularity matter more than big monolithic solutions27:43 – How to plan roadmaps when technology outpaces predictability31:43 – The future of “human in the loop” and what workforce transformation might look likeA line that stuck“Transformation is never about reaching one destination. The more you fixate on a single path, the more likely you'll be left behind.”Call to ActionIf this episode gave you new perspective on AI and transformation, share it with a colleague who's wrestling with the same challenges. And don't forget to follow the show so you're ready for the next conversation on building smarter, more resilient companies.

From production manager to entrepreneur in just three months Nathan Schnell's water jet cutting startup reveals the real challenges and unexpected wins facing young business owners in traditional manufacturing industries.Born in 1995, Nathan represents that unique generation caught between millennials and Gen Z - old enough to appreciate wisdom from seasoned professionals, young enough to embrace new approaches. His story offers insights for anyone considering the leap from employee to entrepreneur, especially in blue-collar industries where relationships and reputation matter more than flashy marketing.Nathan's biggest revelation came when he shifted from "I have a water jet, can you buy something?" to genuine relationship building. This mindset change transformed networking from a necessary evil into his favorite business activity. His approach of surrounding himself with smarter people and focusing on what they need to succeed has already created a expanding web of referrals.The conversation highlights a common entrepreneurial dilemma: which employee to hire first. While Nathan's instinct was to hire a machine operator, the discussion revealed why administrative support often provides better ROI freeing the owner to focus on higher-value activities like sales and strategic planning rather than clerical work.Highlights:Networking beats selling building relationships creates opportunities faster than pitching services.Administrative hire comes before shop floor your time is worth more than $50/hour clerical work.Family business experience plus corporate structure knowledge creates powerful combination.Mentorship from industry veterans provides shortcuts to avoid costly mistakes.Geographic opportunity exists Nathan spotted gaps in water jet cutting with long lead times.Recovery is possible from departure mistakes honesty about missteps opens doors to learning.Subscribe to Blue Collar BS for more stories of entrepreneurs who are building successful businesses while learning valuable lessons along the way. Share this episode with anyone considering starting their own operation sometimes the best education comes from others' honest mistakes and hard won insights.Get in touch with Nathan:WebsiteLinkedInGet in touch with us:Check out the Blue Collar BS website.Steve Doyle:WebsiteLinkedInEmailBrad Herda:WebsiteLinkedInEmailThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy

Have questions, feedback, or thoughts on the show? We want to hear from you! Click on this link to send us a text message. What does 50 years in the grain industry teach you about smarter equipment decisions? Today's guest, Jeff Schwab, knows the answer firsthand.Jeff began his career at just 15 years old, working night shifts at a local mill while finishing high school. After completing a Vo-Tech program in drafting and design, he spent decades shaping the grain industry—first as a draftsman, then in sales, troubleshooting, and ultimately as a trainer and Product Specialist for GSI/Intersystems. With more than 20 years at Schlagel and another 16 at GSI, Jeff built a reputation as a trusted expert and mentor.In this episode, Jeff shares:How to avoid overspending, underspending, or overbuilding projectsWhy a modern maintenance mindset is critical for reliability and safetyCommon mistakes with bucket elevators, dual drives, and high horsepower systemsMemorable field stories where smart choices—and costly mistakes—shaped outcomesHis advice for young professionals entering the industry todayJeff also reflects on his time teaching at GEAPS/K-State Hands-On Training (HOT) for the Operation and Maintenance of Conveying Equipment program at K-State and why knowledge-sharing is the lifeblood of this industry.Whether you're managing a facility, making equipment investments, or just starting your grain career, this conversation is packed with practical insights you can take back to your team.Reflection Questions for DiscussionUse these prompts to guide personal reflection or spark a team conversation after listening:Where has your facility overspent or underspent on equipment in the past?Have you seen a project that was overbuilt or underbuilt? What was the impact?What kind of maintenance mindset does your team rely on—preventive, reactive, or somewhere in between?How does your workplace encourage knowledge-sharing between experienced employees and newer professionals?Grain Elevator and Processing Society champions, connects and serves the global grain industry and its members. Be sure to visit GEAPS' website to learn how you can grow your network, support your personal professional development, and advance your career. Thank you for listening to another episode of GEAPS' Whole Grain podcast.

You probably slept on this HUGE AI update. Over the past few days, Google has quietly turned NotebookLM into a powerhouse. (As if it wasn't already.) With new customizations and features, our 2024 Tool of the Year got even more powerful. (Oh… did we mention it's free?!) So, how do you use the new features? And what are some practical use-cases to help you get ahead? Join us and we'll dish. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:NotebookLM Custom Reports Feature OverviewHow to Use NotebookLM Flashcards & QuizzesDynamic Report Suggestions in NotebookLMDedicated Blog Post Report Template in NotebookLMNew Audio Podcast Formats in NotebookLM80+ Language Support for NotebookLM ReportsNotebookLM vs. Gemini/ChatGPT Key DifferencesNotebookLM Studio: Audio, Video, Mind Map ToolsLive Demonstration: NotebookLM Workflow ExamplesReal-World Use Cases for NotebookLM UpdatesTimestamps:00:00 "Revisiting Notebook LM Updates"05:13 "Intentional Use of Notebook LM"08:38 Dynamic Content Suggestions Unveiled09:33 New Audio Overview Formats14:37 Studio Interface Overview & Guide18:39 Missing Templates in Notebook Album20:12 User Engagement After GPT-5 Rollout23:04 Advanced Voice Mode Enhances Translation27:35 "Rerun and Verify: Expert Loop"31:08 AI Features and Skill Preservation34:24 Customizable Executive Podcast Briefings36:24 Consistent Custom Reporting Templates39:03 "Repost to Access Business Use Cases"Keywords:NotebookLM, Google NotebookLM, NotebookLM updates, custom reports, flashcards, quizzes, audio overviews, video overviews, AI-generated podcasts, Gemini 2.5 Flash, grounded in user data, hallucination prevention, dynamic report suggestions, dedicated blog post report, deep dive audio format, brief audio format, critique audio format, debate audio format, 80+ language support, generative AI, AI for business leaders, source-based AI, trust in AI, transparency in AI, AI-powered note-taking, AI learning tools, knowledge retention, meeting transcript analysis, competitive intelligence flashcards, standardized board reports, sales enablement AI, interactive learning AI, personalized AI study tools, AI mind maps, internal business documentation, AI-powered executive summaries, AI-driven quizzes, AI study aids, large language model applications, expert-driven AI, AI organizational tools, unlimited audio overview geneSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Properties for Sale on the North Side?  We want to buy them. Email: StraightUpChicagoInvestor@gmail.com Have a vacancy? We can place your next tenant and give you back 30-40 hours of your time. Learn more: GCRealtyInc.com/tenant-placement Has Property Mgmt become an opportunity cost for you? Let us lower your risk and give you your time back to grow. Learn more: GCRealtyinc.com ============= Micah White is a real estate coach with a proven track record of finding cash flowing real estate with great ROI! Micah starts by explaining the ins and outs of his first couple house hacks in Logan Square and North Lawndale. He provides great pointers on proper due diligence to mitigate risk on an investment. Micah shares a hilarious DIY story; moral of the story, hire a professional! He closes with valuable insights on structuring partnerships and building a track record to attract investors! If you enjoy today's episode, please leave us a review and share with someone who may also find value in this content! ============= Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guest: Micah White, Brick by Brick Blueprint Link: Real Estate with Micah Link: Micah's Instagram Link: A Long Way Gone (Book Recommendation) Link: Shoe Dog (Book Recommendation) Link: Block Club Chicago Guest Questions 02:22 Housing Provider Tip - Remove window AC units to improve heat efficiency this winter! 03:45 Intro to our guest, Micah White! 14:31 Micah's start in REI! 22:12 Due diligence on your first deal. 26:58 Bumping rents and stabilizing a building. 31:28 The DIY wax ring story! 37:27 Micah's North Lawndale deal. 44:38 Structuring partnerships with investors. 53:20 Reputation building to attract investors. 57:22 What is your competitive advantage? 58:01 One piece of advice for new investors. 58:35 What do you do for fun? 59:45 Good book, podcast, or self development activity that you would recommend?  61:56 Local Network Recommendation?  62:17 How can the listeners learn more about you and provide value to you? ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2025.

ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology's version of fantasy football. This episode tackles: TikTok's addictive algorithm vs. China's “education-only” version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don't vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world's #1 comedy-business podcast.   Eric Readinger  0:02   Okey, dokey, Law Smith  0:06   Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger  0:27   Yeah, maybe I don't know. He's not real. So can to be whatever you want him to be in your mind, Law Smith  0:32   so he is. So I'm right, yes, you're right. I'm gonna do this like a chick, yeah, see, I'm right, Eric Readinger  0:36   right, because I can't be proven wrong. I'm right. Law Smith  0:40   I was telling a friend, it made me underthink, like dudes, it's much, much better Eric Readinger  0:46   life. Uh huh, yeah, not everything you think is right. Law Smith  0:52   Well before this turns into no man from Eric Readinger  0:55   your children's club. Law Smith  0:58   You know, we can only call that shit out because we empathize with that play. Welcome to ROI podcast, because this is the number one comedy business podcast in the world. Sometimes we talk about emo stuff like Eric Readinger  1:12   that. Oh yeah. Are we gonna get into it? Nah. Law Smith  1:15   Oh, come on. No, no, no, it's too fresh. Too fresh, okay, fresh wounds. But I did. Eric Readinger  1:23   I'm gonna go ahead and just point out the echo Enos. That's my bad when we rip Law Smith  1:28   it up the floor in the studio, fix it in post. We got some tools. Well, hey, man, we should tell everybody, because I like giving resources out. I'm the Suze Orman of digital resources. That's what I want to be. What? Yeah, Adobe has a podcast Audio Enhancer. It'll take out background noise. It'll take out we have a little buzz I could hear right now that we had two episodes ago or an episode ago that it took outably your headphone. No, when I listened to it later. One of the previous episodes we Eric Readinger  2:02   did. Okay, this is definitely the kind of entertainment people want to hear. Well, maybe Law Smith  2:06   I'm just saying, if you have audio you need to clean up. You can, it's for podcasts, they say. But you could probably use it. If you had audio you needed to clean up, like in a loud room or a conference or, you know, any kind of meeting or something, you can right? But I just like the easy, you know, drag and drop it in, boom, come back out. Five minutes. Eric Readinger  2:24   You're good, yeah, AI is great, loyal part. Law Smith  2:29   But like it, it AI, the LLM, you know, those language learning models of like Chad, GBT and Claude and perplexity, large Eric Readinger  2:39   language, excuse me, what did I say? Learning? Used to Law Smith  2:45   whatever rewind I got. There's too many acronyms in my head or abbreviations, but it's one of those things where it it's a whole to do, like you have to know, how do you hold to do? What happens was. And I think everybody's having this issue, I kind of try to push through it, because I know that outcomes of what you want to get out of it, like, organize this document for me. Like, instead of me having to do it, that's great. That's like, I love that part of it, right? And that's intuitive. But there's some things that aren't intuitive on how to talk to it. Yeah, nicely, you can be mean to it. I don't know if it affects it. Eric Readinger  3:29   Well, not yet. You go on their list, their robot Law Smith  3:33   list, that's fair. So you know, I would just say I like the easy things like that. Like, for this podcast I'll use, there will be a word counter that sem rush, I think, has out there that's just its own website. You can drop a whole paragraph in. It'll pull the keywords for you if you want that are most important. It'll, you know, do stuff like that. I like those kind of little tools. And if we do anything on the show, if we're if we add any value besides our guests wisdom that come on the show, we show you how to be a tool. It's some resources to be a tool. Perfect Circle, exactly. Good album, yeah. You know, I don't know if I want to get into the fantasy football stuff. Eric Readinger  4:19   I know. I mean, I thought we were gonna talk about something else, I'll tease it. Law Smith  4:23   Well, we were, you and I off air. Were bitching about tick tock and how I don't think either of us really like Eric Readinger  4:30   it. I don't ever go Law Smith  4:32   into talk well, I don't, I don't like I don't like reels, I don't like show. I don't unless I'm like, going to Eric Readinger  4:39   look for something, right, right? It's not, we weren't talking just about Tiktok what? Law Smith  4:43   But I mean, Facebook reels, when I open those apps, it's like, abrasive with the video. You know? It's like, oh, sometimes the sound is like, way high, like an old TV commercial where the audio is like, doesn't that still happens, right? And it's so. Well, it's like, when I open up those apps and it goes right to video, it's like, oh, and I'm usually already listening to something, right? I've realized that's on me a little bit as far as like, I don't, I'm not people send me videos. I'm like, I'll get to that later. And I just never, yeah, I know it a lot of the time, but that's not because I didn't want to watch it. And I do like that. People will send me stuff. They go, Oh, they're thinking of you. They go, Oh, it's Eric Readinger  5:28   nice in general, to me, the interface is just a pain in the ass. Did you see the videos I sent you? Oh, you sent more than one. Oh, my God, gotta back out, because I go back in like, Law Smith  5:38   it's just stupid, and then I might be a comedy snob at the same time, exactly. And so that Eric Readinger  5:44   isn't funny. Isn't funny. Why are you sending me out? And then Law Smith  5:47   so I was kind of thinking about it, when we talked about it, like last week, just kind of shooting the shit. And I was like, Why does Tiktok kind of annoy the shit out of me? And it part of it. Once I found out that the Chinese algorithm for their people is wildly different than the one over here. I think that was my trigger point to go. I don't want to be on that. That. And at the same time, my mom, friends that are like our age in their 40s, they were telling me they're wasting two hours a night on there every night, and they're like, I'm so addicted. Like, when it was really popping. Like, you know, 2021 I don't know 22 we're not the first movers on this, but the laggard, older people, yeah, and so, like, I was like, I want that. I don't have enough time. I feel like, but you're Eric Readinger  6:41   acting like the Tick Tock algorithm is that much worse than any other social media algorithm. They're all doing the same thing. Law Smith  6:47   Well, I think they do they I think they do it the best it seems like. Because it seems like, yeah, maybe I don't know, man, just from general chatter I hear in my life. But also, when I'm listening, I listen to a dick loader comedy podcast all day, because, you know, marketing, marketing work is like, once you know how to do it, you can kind of be on autopilot a little bit. And so it's one of those things where the chatter is like, it is they have, they got it dialed in, they got you screwed in, buddy. And that's, that's, that's really, they're the best at Eric Readinger  7:27   it that. But it's like we're on neither of us are on it. To know if it's better or worse. I'm on it enough. I Oh, here we go. Now we get the truth. Law Smith  7:36   Well, I need to know, well, marketing, we're in marketing, so it's like, I need to know enough, right? And I need to know a user perspective of it, right? I can't. I usually just try to stick to, like, outside research, well, yeah. But I'm always like, I like, put it away, like, it's like, a Ebola virus or something, okay, you know, I'm like, Oh, I don't want, that's good. That's really, yeah, but I also like timely reference. So the thing was like, Yeah, it's like, the Black Plague. And so I think, like, when? But really when it was like, okay, the algorithm for China and the Chinese people definitely got some pro China stuff going on there, right? That's, that's just good marketing within the country, right? Educational outside of that, it's only educational stuff. Eric Readinger  8:29   Now here, what is the education about, Law Smith  8:31   like, science and like things of that nature, probably revisionist history, I'm sure. But I'm sure it has a whole glaze of propaganda over it, yeah, but at the same time they're doing that, but over here, they're like, let these dummies get dumber. That's what. That's my like, Eric Readinger  8:50   yeah, I don't think that's a wild No, that's not wild at all. I agree with you, and Law Smith  8:56   I compare it to Narco terrorism of like, you know, they say there's a lot of fentanyl that gives through Mexico from other countries to go up, up to the United States to kind of hurt, yeah, oh, no. This is, and that's happened on the Russian Eric Readinger  9:12   border without better than Narco terrorism, bro. Well, it's it. This is the Idiocracy. This is Lee, yeah, it's legal, right? Law Smith  9:19   And we and another bigger if we back, really back out, like the the future where everything takes over, like, you know, all agency is lost for people, right? And at 1984 it was about like, everything coming at people to take over society. We're willingly giving it away with our time data, you know? Eric Readinger  9:45   Yeah, we just keep letting them do whatever. You know, it's man. It sucks. So older I get, the more I'm like man they are. They are probably trying to control Law Smith  9:55   us. Look, it's not all bad. But as our buddy in the. Uh, all star guest, Dean Akers, who's, come on, he's, I'm surprised when we had breakfast the other day, he didn't bring it up. But because I think he's brought it up every breakfast we've had the last, you know, two years, he goes, You know what the new cigarettes are? And I'm like, what? And he's like, it's the bone. And I'm like, I know that one. I actually can answer right? When he is a teaching, he's a he's a teaching kind of mentor, yeah? Eric Readinger  10:28   So like, when Dean comes on here, and he'll ask us questions, and then we get all nervous and try to think of the right answer, and then one of us gets it right, and the other, he does the same thing at breakfast. And we the same way in real life. He's no different, yeah. We act the same way. Law Smith  10:41   So he keeps score, but he that's like, his favorite, you know, kind of angle, and he's right, because he, he was telling me people were wasting two hours as well. And I was like, whoa. I mean, he, he looks up Eric Readinger  10:54   that stuff. Yeah, that's not even now. That's, I thought that was obvious. Law Smith  10:58   Is it all bad? No, it it provides entertainment for people, right, right? You can get information from it. I just don't know how I feel, like you, like we talk about with news outlets, we'd be doing a lot more work to figure out if, if this, this thing on my feed, is actually true. But most people don't take that extra step, including myself, and a lot of the times just go, oh yeah, that's okay, right? Just move on, Eric Readinger  11:27   right? I think they annoying, most annoying dances I even get to that the dances, they're not as annoying. I don't think the food food, try this viral. Try this viral recipe. First of all, if that's obviously throwing a word viral into all the food, right? It's viral. It's viral. Whatever chocolates you know, like you, but the way they do the thing is, like, here, let me do a quick, sharp, snap, cut all, like, of the ingredients that you gotta, like, pause your phone. Like, they don't give you any measurements on what you're doing. Like, there no, it's just like you barely kind of got to guess what they're doing. And yet, there's still people are still trying Law Smith  12:06   to do it. I went on a mom date. I had to go on a date with my mom for lunch once a month. Law loves mom. I love my mama and and she was saying, I was I was saying the same thing. I was like, I don't like any recipe online that doesn't give you the ingredients first. I know that's because that's another bunch into it. And you're like, I don't have, oh, fuck man, I don't have basil. I don't have that kind of basil here. No. But I Eric Readinger  12:34   mean, whatever happened to the websites that just give you the recipe? Well, you'll have to write a fucking Law Smith  12:39   story about it. They're all trying to game it. So, like, they know that's going to be too boring, and people don't want to see that at the beginning. But when you really, actually want to use the information for recipe, and you don't know, I don't I, admittedly, I'm not. I don't know offhand how to bake or cook really well. I can grill, okay, right? But like, I look everything up and just follow whatever the directions are Eric Readinger  13:04   exactly. And when the directions start with, I remember when I was nine years old, it's like, what are you doing, right? I don't even, I don't even see them. Where are you taking me? Yeah, bro, it's a whole thing. Everybody's got to get their SEO in. Law Smith  13:17   So 25% of the users are 18 to 2425 34 is about 30% and our swing and Dick group is about 20 Okay, I just, I wanted to pull some stats up, because I was like, I was curious how really even spread. So it started in 2016 and it's become this. It's grown quicker, more more adopted users, more daily active users than any of them in such a short amount of time. That seems suspect to me, right? Because I was like, how did it grow like that? And I can't get any of the any of the AI apps to tell me Eric Readinger  14:00   really, I know, I think there's absolutely, well, whether it's an app or a person like that, get propped up and put in the spotlight and be made to be, you know, a household thing. It's like we were talking about like a guy like Sean Ryan. Yeah, who the fuck was Sean Ryan before he started getting every top tier podcast guest, yeah? Like, yes, I understand he Law Smith  14:27   was, you know, he was a journalist. He was, he Eric Readinger  14:31   was a counter Intel guy. Law Smith  14:33   Wait, whom? I'm thinking of, the hot wings guy, the hot ones guy. What's that guy's name? Who gives a shit? Now, I'm thinking of Sean Kelly, but, all right, who's Sean? Who Sean? Eric Readinger  14:48   What? Sean Ryan? Law Smith  14:49   There Is he cute. He's a bald headed man. Well, I mean, there's so many audiences we don't know about. There's so many like popular things. Like, when people come up to you, especially like comedy, you think you have a finger on the pulse. Like, you ever heard of this guy? He has a billion people that follow on me. Like, never heard of him? Eric Readinger  15:10   No. I mean, 4.8 3 million subscribers, right? Law Smith  15:14   I don't know if I even know this guy. Well, I thought you were talking about the hot ones. Guy off air. Eric Readinger  15:19   I mean, you just see he's got, you know, Law Smith  15:23   he's is, Eric Readinger  15:25   uh, sets. Let's see if I can imagine being able Law Smith  15:30   to build up. My God, how unprofessional. Whatever you don't do premium down, um, Eric Readinger  15:36   but anyways, I think there's guys that just like, get put into the spotlight to push a narrative, you know, like, just get certain people on there. Like, we're gonna give you a bunch of money for marketing because, like, somebody like, I just don't have no problem with the guy, Sean Ryan, he killed me in the sleep. But like, I don't necessarily think he's a great interviewer, or, like, has a fantastic recall of information, or anything, you know, Law Smith  16:07   well, that doesn't mean, I mean that it's entertainment at the end of the day. So it's Eric Readinger  16:13   not easy. Like, there's just a couple of them that are puzzling to me. Law Smith  16:17   He created and show ran several. Oh, that's, I think that's a different guy. That is absolutely a different guy, former Navy SEAL in CIA, contractor. So that's pretty interesting. Right off the Eric Readinger  16:29   bat, exactly what I'm saying, bro, and then he just jumps into the spotlight like Law Smith  16:34   that. No, okay, so there are, if you're talking about, like, podcasts, where there's, like, how did uh, these podcasts land on the top 10 list? It's like they have PR for that now, it's like you pay to get on that shit. Eric Readinger  16:50   Sure, I understand that. I'm just saying there's certain ones that I hear them and then just the way they are. It's very fishy. Law Smith  16:57   He, uh, became a CIA contractor enemies, so maybe had some cash to spend from that. Yeah. And then founded vigilance elite and 20 vitamin company to teach tactical skills to civilians law enforcement. So maybe money, some money there. If you have money, you can, you can, you can get that many people, even Eric Readinger  17:20   if you suck. Well, anybody who's been in the CIA, but not Law Smith  17:25   us, we're doing it lean on purpose, right? Yeah. So you got, or even it's for this is brought to you, for viewers like you. I don't have that the end of PBS stuff Eric Readinger  17:39   when they play best, get damp. Sure that's the right sound. Law Smith  17:43   Whenever where they go. This TV show, this program, is brought to you by and they give a bunch of, oh, I got it. I got the reference. But, and then they'd say viewers like you at the end, Eric Readinger  17:54   yeah, I know. Did you get it? Yeah, I still get it. Still get it. Law Smith  17:58   I tried to get back to tick tock. I tried to get the list of words that will demonetize you or give you, oh, let's read those aloud. I've wanted to, that was what I was gonna do. I was just gonna start reading them without with no segue into it. But I can't get them. I can't get a list of them. It's like, secret. Eric Readinger  18:17   Well, I know the kids. Oh, visit. Is it one? Well, you can't talk about that. Can't talk about unaliving yourself. Law Smith  18:25   And Tiktok, I think, is the most prude out of all of them. Like you can't say sex, you say SIGs with, like, eggs with an S on right? Yeah, or the one on YouTube, and Tiktok is on alive yourself instead Eric Readinger  18:42   of, did you hear me just say Law Smith  18:44   that? Oh, no. Okay, good. Eric Readinger  18:46   You see how this podcast goes. Everybody, I kind of do my own show over here. Law does his own show over there, and then we meet in the middle at the end. I'm trying, Law Smith  18:54   yeah, yeah, yeah. It's interesting. Well, I'm trying to read some notes. I think we were talking at the same time for a full minute at one point when today, just a couple minutes ago, very possible. So what I don't like about that is, like, self censorship of stuff. But you know, it's not all bad, I guess, because there's so many kids that have accounts and they're on there the dance dances have never like, unless it's like, a bunch of people are never like, Wow, what a cool dance. I think it's interesting. I think it's I respect like a dance group that does something pretty, you know, difficult, synchronized. I feel like that is a female thing. Big time is like, I got a dance. I got, I got it hit me, Eric Readinger  19:46   right, right? Law Smith  19:48   I know I misogynist lately, so I'm just gonna lean into before, yeah, no, I'm saying like that. Okay, so group dance. Yes, moves, I'm gonna go with horoscopes. In, like, astrology, these are all things I don't know a straight man that is into any of this in drag queen shows, yeah, well, people are like, it's hilarious, and you're like, a half second, maybe at best. Okay, I'll there one straight male that enjoys any of those three things. Eric Readinger  20:27   Okay, well, hold on, on the dragon shows, there is an element that can make it fun. That is, if you have another dude in your group who's very uncomfortable with the situation, sure, yeah. And we obviously let the drag queens know this, you know, you tell them, hey, focus in on him. Yeah, it's going to be funny forever. But I give you credit Law Smith  20:47   for you having the friend, bring in that friend, or making that friend go kind of right. I'm not, I don't know. It's just like, I mean, this is obviously, it's Eric Readinger  20:55   not like, I came up with the idea. I'm saying, like, if you're forced to go, you can make the best out of it, yeah, by making your friends uncomfortable, yeah, Law Smith  21:04   at the same time, like dudes, I'm trying to, I try to be open to that those kind of things when they're brought up, I try not to just shut it down kind of right away. Eric Readinger  21:15   You know, what kind of things, Law Smith  21:17   stuff that has zero interest to me. And I extrapolated out to I'm like, do I know any men that like actual men that like this stuff? Yeah, straight guys like myself, but yeah, Comparison is the thief of joy. So try to be open to it. I don't know everything, and there might be a funny drag show out there. Eric Readinger  21:42   I'm not, yeah, but again, I'm not trying to go to drag if you're forced. Law Smith  21:46   Well, I've been, I've been to a lot of drag places because of comedy, and it's like, I've seen it. You get to open with Eliza Manali, and you're going to close the share. Eric Readinger  21:58   I don't get it. I don't get how it's so much a thing. Law Smith  22:03   So what else did I have on here? Look, we don't even have a Tiktok account for this podcast, which is pathetic. So we'll this, hopefully this will help. Here's one thing I found that was interesting. There was an entrepreneur trader that followed all the comments on Tiktok to find trends before people on Wall Street could find out about them. So he would spend four hours every night analyzing comments to find out what people were talking about. Okay, and then he would find that trend, and he he put a trade in on that company before it really popped to like older Wall Street people, and he fucking crushed it. Guy's name is Chris Camillo from from Texas, and he turned $84,000 into 42 million by just finding trends before they really pop to the general public, the older public, you know, Eric Readinger  23:06   yep, but I see that he turned $84,000 into whatever. No, I mean, that's just like, what's his face? Law Smith  23:16   Here's here's a good example. So Hollywood insider predicted Margot Robbie last the Barbie movie, right? So he sees all the Tiktok comments about the Barbie movie buzz. He puts a bunch of trade on Mattel stock because it's gonna, it's gonna go through the roof, because it's gonna be a legit movie, right? And crushes it with that kind of thing. I think ozempic was another one, or one of the weight loss drugs. When people were starting to do that and talk Eric Readinger  23:47   about it, it doesn't seem like four hours a night is necessary for that. Law Smith  23:52   Well, obviously he's obsessive about it. But it was one of those things where, what did I go? It was obviously, like obsessive and by the way, slime was the other one that that's like genius. If he was reading comments, I doubt he did it four hours a night. By the way, this is Eric Readinger  24:09   what I'm saying. I have four hours. I didn't vet I didn't vet this whole thing, mental thing. Law Smith  24:13   Maybe I didn't vet it out. And I'm sure he figured out how to get a bot to sweep and look at all this stuff. But kids obsessing over slime, and then, so he bought, he bought a bunch of Elmer, elmer's Glue stock, like shit like that. That's pretty awesome. Why is that? Because that's what makes up slime. Of a lot of that, okay, Eric Readinger  24:37   but they're using it for glue. Law Smith  24:40   No, you put you Elmer glue is one of the ingredients in slime, Eric Readinger  24:44   but they're not making the glue. They're not taking Elmers glue and making slime out of Law Smith  24:49   it. A lot of kids were making at home, yeah, including my own kids, I see. And then I had to have a no slime rule at my house, Eric Readinger  24:58   yeah. No. The parents like the slime. I'm fuck that shit. Well, it just, it gets everywhere. It never comes off. Law Smith  25:04   Yeah, it's like, Slimer from Ghostbusters. It leaves, like, residue Eric Readinger  25:07   everywhere, snail trails. Yeah, yeah, fucking Law Smith  25:11   first. Oh, but have I brought this up Ghostbusters? I got a lot of people that don't like cops, but they love Ghostbusters. And I'm like, You're you're backing, you're back in enforcement Eric Readinger  25:23   there that don't like, like cops the TV show or cops in real life, Law Smith  25:26   like police in real life. They're like, they're like, defund the police people, and then they love Ghostbusters. I find that funny, Eric Readinger  25:34   right? That's a really fun thing for you to say to them. I Law Smith  25:37   never bring it up. Oh, okay, dude, I, I don't if it's a big calorie burner, and I don't have a lot of information or a hot take other than that one sentence, yeah, I Eric Readinger  25:48   am bringing it up. Yeah. I mean, defund the Ghostbusters. Law Smith  25:53   I'm just saying, Man, you know, they deserve fair trial too. Eric Readinger  25:57   The ghosts, I feel like they've already had their trial. Did they there? I mean, that's why Law Smith  26:02   they got hurt there. There's systemic ghostism. Eric Readinger  26:06   Oh, I see. So it's a problem with communities. Law Smith  26:10   Anyway, I thought that was interesting. Not all Tiktok is bad. You can use it the way you want. Everybody wants to be an influencer now that's under the age of 18. YouTube star or Tiktok star is like the number one. I know job they want when they get older. It's crazy, yep, all right, I didn't think it Eric Readinger  26:29   was any foresight to say we can't all be influencers. Hey, Eric. I didn't think we're gonna talk that much. I thought we're gonna have a short episode, I know, but I knew we would just gab like gals. I got, Law Smith  26:39   I got one more thing, and then we'll get out of here and it, I'm going to open source it to everybody. So if you made it, I'm going to Shawshank Redemption you, if you made it this far, why you come a little bit further? What? There is a great idea I don't think I'll be able to ever capitalize on. So as if, like my Cuban coffee drive through idea. Eric Readinger  27:02   You know, that's the one joke that I thought of when you're like, I'm gonna that's not my my bits on stage. What's the name of your Cuban drive through? What's the name that you give it? Oh, that's Law Smith  27:15   the fruit the food truck joke, Eric Readinger  27:18   whatever it is, the two cups. Yeah, my point is, is that came into my mind when you're like, I don't really do a lot of dirty stuff or shock Law Smith  27:27   value stuff, yeah? Well, it's tough to shock people. Number one, you have to go so extreme. That's, that's why it felt out of place. And then this is a conversation we had off air. Eric Readinger  27:38   It was, yeah, Law Smith  27:41   about a set I did, and I was like, Yeah, not really. Part of who shit it was, yeah, Eric Readinger  27:47   yeah, who's in, who's in the zone? Now, I don't know. I mean, it doesn't change. Holy Water, all right, we have, you don't get to just say it. Law Smith  27:56   I'm getting closer. I'm getting closer. Nailing that. Holy guacamole, Eric Readinger  28:01   gronca, moly, I Law Smith  28:02   know, but I Eric Readinger  28:03   messed up. Okay, fantasy football, is that what you want to talk about? Law Smith  28:06   Well, I've tried to figure out how to capitalize this league. I do. No one's figured out. Okay, so NFL, fantasy football, billion dollar business, like, if not 10 100. We know he knows sports betting going on with the Daily Fantasy leaves too well, and the college football is getting cooler about being less kind of they're they're becoming less restrictive about players rights and their naming rights and all that stuff paying them like they should have been the whole time. So I do a very nerdy college fantasy football league, but I'm always like, when I'm preparing for it, I have my draft tonight, and when I'm preparing for it, I'm always like, I can't believe no one's figured this out how to make college football fantasy because everyone goes well, there's too many teams, ah, but we do it a different way. We have eight managers, ah, and it's a top 25 League. You stick with the AP, top 25 and your draft really matters, because you have to skew it a bit. So if it's like Boise State's 24 and they play, you know, one of those opening games where they got to play something difficult, they can lose the value of that player goes down, because once they drop out of the top 25 you lose them, yeah? And you have to do a waiver, a weekly waiver. Eric Readinger  29:26   Life is somebody doing all this by hand? Yeah? Law Smith  29:30   Holy shit. I mean, not like writing it down? No, I know, but manually, I told you, this is the one where it's me, my buddy, Brendan, and I think everybody else is black dude that. So I'm like, you stupid kind of white guy in the group. I'm I was, like, the new guy, and that I was the new guy for like, 15 years in this league. I don't know these guys that well. So it's always like, we're doing the Zoom draft. Often. I'm like, sometimes I've been a little loosey goosey, you know, yeah, battle pops, it made some jokes that fall flat, and I'm like, Okay, well, I don't know these guys anyway, so, yeah, Eric Readinger  30:10   well, but you need me there with you. Law Smith  30:14   You can hop on tonight. No, Eric Readinger  30:17   God, I try to so racist jokes and fall flat, but Law Smith  30:21   I'm open to sourcing it. I've definitely done this on the show before and put it out there. It's one of those things where it's, like, I tried one year to really try to put effort into it for a while, Eric Readinger  30:30   and like, what are you hoping sourcing the Law Smith  30:33   idea of the game? So, like, you can be even hard to pitch this to a big like Yahoo or ESPN, or any FanDuel or something. Yeah, because you you'd have to go, I gotta pitch you something, but you gotta sign the longest NDA of all time that you can, like, it's like a movie script, while people don't read movie scripts just given to them, that has to go through their agency, because they'll get sued for, like, copying the idea. It's kind of like that, an IP of this idea of some of something that already exists, statistics that are out there. Eric Readinger  31:08   Yeah, I don't think it'd be that crazy. Law Smith  31:11   What sucks is, every year you have to do the manual research. Now there's sites you can pay for, subscription wise, that kind of do it. But like, Yeah, nobody cares about college. You can't. You can't really key in firsthand, all the parameters you need. So I've tried to, like, here's my strategy this year, because, oh, my God, I didn't read Phil Steele's phone book magazine. He does a thing on every team. It's like the craziest, like, Aspergers, he, like, he has, he it's like 180 pages. It's crazy. And he predict, he's the best predictor of, like, who's gonna win the Heisman, who's gonna be good this year kind of thing. So I tried to go, here's my here's what I was like, I gotta think outside the box, because last year I tried to do, I tried to use chat GBT didn't really work. This year I gave it a whirl. Still wasn't working for me. I'm going to look up the EA college football video game ratings, yeah, filter out all the non top 25 people, and then kind of go from that, Eric Readinger  32:20   yeah, that's just that, right? Like, I was like a thing when back in my fantasy football days, like, if you ever had somebody like, you're trying to make a tough decision, start this guy or start that guy, I'd go to FanDuel, who cost support. Oh, yeah, yeah. Gamblers know, Law Smith  32:36   right? The problem with the the Daily Fantasy ones was they don't have all the teams in there a lot of the time, so it's like, you're not getting a pure one to one sometimes, you know, if you're, if you're Jocelyn between, I've tried to do that for NFL. Eric Readinger  32:53   I'm like, Oh, you're saying, like some teams play at different times and, well, yeah, they don't. Law Smith  32:58   I don't know if they do it now. I haven't, I haven't really gone on those sites because I'm scared I'll, I'll gamble my life away. But it's one of those things where they do, like, here's the seven games early Sunday kind of package, but they would never have the whole Thursday to Monday, right? So it was hard to put it against it. I don't know, you know I'm saying anyway, I Eric Readinger  33:20   guess so. But the prices are all the same. Law Smith  33:23   The Price Is Right. Thanks for listening, and Eric Readinger  33:29   it's from the prices. Law Smith  33:31   And when you make billions off of this idea, you know, you package it, you're the listener. I'm talking to you, the listener. When you package this, just throw a couple shackles for for for funzies fucking nuts. Eric Readinger  33:58   Yo, I'm dumb. I.  

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If you're considering adding more studio locations, pop-ups can be your friend. They're a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.   Discover all that's possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.    Know your goals: specify exactly what you want to learn and measure Identify your audience: target your client avatars immediately Start marketing early: build rising anticipation with waitlists and pre-sale Make contingency plans: be ready to pivot when delays and challenges arise Own the experience: make an incredible impression with exceptional service   Y'all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don't recommend a 100-day timeline. Be inspired by this epic story in Episode 677.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Oracle Corporation has made headlines with its ambitious revenue projections, forecasting a dramatic increase in its cloud server rental business from $10 billion in fiscal 2025 to $144 billion by fiscal 2030. This growth is attributed to a significant rise in new contracts and a 359% boost in business backlog, largely driven by partnerships with major AI firms. Despite the excitement surrounding these projections, analysts express caution, noting that a decline in enterprise AI adoption could jeopardize Oracle's plans. Recent data indicates that 95% of companies using AI have not seen new revenue, raising questions about the sustainability of Oracle's aggressive investment strategy.The latest statistics reveal a concerning trend in AI adoption among large companies, which has dropped from nearly 14% to under 12% in just a few months. This decline is particularly alarming for investors who have heavily invested in AI technologies, expecting them to revolutionize business operations. As companies reassess their reliance on AI, many are beginning to rehire human workers, acknowledging that the technology has not met earlier expectations. Gartner predicts that while AI will play a significant role in IT departments by 2030, the current reality shows that a substantial percentage of CIOs are not seeing a return on their AI investments.In response to the evolving landscape, a new licensing standard called Really Simple Licensing (RSL) has emerged, aimed at empowering web publishers to set terms for how AI developers can use their content. Supported by major brands like Reddit and Yahoo, this initiative seeks to create a fair compensation model for content creators amidst ongoing legal disputes over AI data scraping. The RSL standard allows site owners to charge fees for AI bots crawling their sites, potentially providing smaller publishers with a mechanism to assert the value of their work.Meanwhile, Microsoft is taking steps to diversify its AI offerings by partnering with Anthropic to enhance its Office 365 applications, reducing its reliance on OpenAI. This move comes as Microsoft bundles its sales, service, and finance copilots into a single offering at a lower price, making AI tools more accessible to users. Additionally, the launch of MSPcentric aims to address the challenges of professional services automation integrations within the IT channel, highlighting the ongoing need for efficiency in the industry. As these developments unfold, the focus remains on how AI can deliver tangible benefits to businesses and the workforce. Four things to know today 00:00 Oracle bets $35B on AI future, projecting $144B cloud growth despite slowing adoption signals03:39 AI adoption stalls as ROI disappoints, but workforce shifts show upskilling is key06:41 From content licensing to trillion-parameter models: RSL, Microsoft's Anthropic pivot, and global AI competition reshape the field11:27 Microsoft Bundles Copilots, Colin Knox Launches MSPCentric: Two Moves Aiming to Simplify Tech for MSPs  This is the Business of Tech.    Supported by: https://syncromsp.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The ROI Power of SEO Blogging: Time, Money, and Energy Explained with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, we explain the Return on Investment (ROI) of blogging for businesses, emphasizing the long-term benefits in time, money, and energy highlighting that blogging, even using AI for content creation with human refinement, significantly boosts online visibility and authority by answering frequently asked questions. Key strategies include optimizing content with keywords for search engines, updating older posts, and repurposing existing content from platforms like Clubhouse as blog posts or podcast episodes to maximize reach. The conversation also touches on the importance of creating an author profile for credibility and using search operators to understand market positioning, ultimately asserting that consistent, relevant content creation is crucial for organic growth and sustained business presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Blogging ROI and Digital Authority in the AI Age1. What is the fundamental concept behind the ROI of blogging?The Return on Investment (ROI) of blogging is viewed through three core ingredients: time, money, and energy. While many associate ROI primarily with monetary gain, the discussion emphasizes the long-term benefits and efficiency blogging can bring to a business. The idea is that a focused investment of these three resources into blogging can lead to significant and sustained positive outcomes, even if the initial outlay seems small. The goal is to maximize the impact of content creation by strategically using these ingredients, ultimately leading to increased visibility, authority, and potential for passive income.2. How can I determine if blogging is a worthwhile strategy for my business or industry?A practical method to assess the relevance of blogging for your business is to use Google search operators. By typing "blog / [your topic]" (e.g., "blog / social media tips" or "blog / how to cook chicken") into Google, you can see existing blogs that cover your intended subject matter. This directly shows you what Google recognizes as relevant content in your niche, and whether your competitors are present. If you don't see your own website or content in these results, it indicates a missed opportunity and suggests that blogging could be a beneficial strategy to gain visibility and authority in your industry. Additionally, using "site:yourdomain.com [keyword]" can reveal if your existing content is being indexed for specific keywords.3. How does updating old blog content contribute to its ROI, especially in the context of AI?Updating older blog content is crucial for maintaining and enhancing its ROI. Search engines, particularly with the rise of AI, prioritize "last mod" (last modified) dates. This means that content that has been recently updated and republished is more likely to appear in search results. By updating existing blogs, you signal to search engines that your information is fresh and relevant, increasing its visibility and authority. This practice can double the efficiency of your initial time investment, as you're leveraging existing content to continue attracting traffic and engagement, rather than starting entirely from scratch with new articles.4. Can AI tools like ChatGPT be used to effectively create blog content, and what is the recommended best practice?Yes, AI tools like ChatGPT can be effectively used for blog content creation, but the best practice is to use them as a first draft or a starting point, rather than as the sole author. While AI can generate content, it's crucial for the blogger to "humanize" it, injecting their unique voice, insights, and brand personality. One participant even mentioned using AI to write content specifically for their local business and achieving top search rankings after humanizing it. The recommendation is to use AI to get content ideas, summaries, or even initial drafts, and then to personally refine and optimize it. This ensures that the content is not only informative but also authentic and engaging for the target audience.5. How can I leverage various online platforms (search engines, social media, AI answer engines) to maximize the reach of my blog content?To maximize the reach of your blog content across various platforms, a balanced strategy is recommended:Search Engines (Traditional): Use Google and Bing for traditional search visibility.Answer Engines (Voice Search): Consider how your content would be found via voice assistants like Siri, Alexa, or Google Assistant, which provide direct answers.AI Search Engines: Utilize platforms like ChatGPT, Perplexity, and Grok for AI-driven responses.By observing which brands consistently appear across all these platforms for a given topic, you can identify top authorities. Your goal is to become one such authority by consistently providing fresh, recent, and quick information. This involves writing extensive blog posts on your website (80% of your effort) and then leveraging social media (20% of your effort) to promote and build community around that content. People often discover information through search and then seek out the brand on social media, so a cohesive presence across all platforms is vital.6. What is the significance of an "author profile" in blogging for increasing online visibility and authority?An author profile attached to your blog posts significantly boosts your online visibility and authority. Most website platforms (WordPress, Wix, Squarespace, etc.) allow you to create an author profile for your published content. This profile typically includes links to your social media (LinkedIn, Facebook, X, etc.), creating a comprehensive digital footprint. Search engines and AI servers actively look for authors, profiles, and associated links, which helps them understand the context and credibility of your content. By presenting your blogs under a clear author profile (either your personal name or company name), you establish yourself or your brand as a recognized expert, increasing your chances of showing up for topical searches and building trust with your audience.7. How can I transform existing content, like podcast episodes or Clubhouse replays, into effective blog posts to drive traffic?Existing audio content, such as podcast episodes or Clubhouse replays, can be efficiently repurposed into blog posts to drive traffic. The process involves:Transcribing the audio: Use tools like Notebook LM (Google) or Descript to transcribe the audio into text.Extracting key information: From the transcription, identify frequently asked questions (FAQs) and summarize the main points.Humanizing and optimizing: Take the summary and use AI tools (like ChatGPT) to refine it into a comprehensive blog post. Crucially, humanize the AI-generated text to match your brand's voice.SEO Optimization: Incorporate relevant keywords into the blog post's title, body, and URL to improve searchability.Linking: Embed the audio (podcast or replay) within the blog post and link the blog post back to your website, social media, and any other relevant platforms.This strategy maximizes content that you've already invested time and energy into, effectively "killing two birds with one stone" by reaching both audio listeners and text readers, and creating a loop of traffic between different content formats.8. What is the "crawl budget" in relation to publishing multiple blog posts per day, and how does it affect content indexing?The "crawl budget" refers to the limit on how many new or updated links Google Search Console will process from your website each day. While you can publish an unlimited number of blogs on your own website (your "house"), Google has a quota, typically allowing you to submit around 10 links per day for indexing. This means that even if you publish 20 blogs in a day, only the first 10 submitted will likely be immediately logged and processed by Google's system within a 24-hour period. Each published post is logged with a precise date and time stamp (hours, minutes, seconds, milliseconds). Understanding the crawl budget is important for managing expectations regarding how quickly your new content will appear in search results and for strategically planning your publishing schedule if you aim for rapid indexing.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Most manufacturers don't know how to quantify marketing success, so they default to asking "What's the ROI?” after three or six months. But when you're selling CapEx equipment through a longer, complex and consultative sales cycle, answering the ROI question can get messy. In this show, we welcome Gorilla 76 co-founder Joe Sullivan to the stage to examine both the leading signals and trailing metrics to know if your marketing program is positioning you for business growth and how to talk to your executive team about its progress.

Is it too soon to leverage agentic automation to drive AI transformation, streamline workflows, and boost productivity in finance? And how do you calculate the ROI of AI? Today's guest runs a high-functioning finance team at a company that's at the forefront of AI, where bonuses are tied to AI adoption. In this episode, CJ interviews Hitesh Ramani, Deputy CFO and Chief Accounting Officer at UiPath. After sharing wisdom from his years at Deloitte on the “muscle memory” that a company needs pre-IPO and mistakes to avoid after going public, he explains how his company is using its own technology to transform the finance function. He breaks down the difference between agents, robots, and workflows, describing what each does and how they interact. The conversation covers what it's like to manage org charts that include humans and AI agents, how to hire for the future of tech-savvy finance teams, and UiPath's vision for near-autonomous finance operations. Hitesh also reveals real-world AI use cases inside UiPath and offers lessons learned on embracing AI as a powerful productivity partner while maintaining trust and governance.—LINKS:LINKS:Hitesh Ramani on LinkedIn: https://www.linkedin.com/in/hitesh-ramani-a4a78118/UiPath: https://www.uipath.comMeghan Curtin McKenna: https://www.linkedin.com/in/meghan-curtin-mckenna-%F0%9F%94%A5-66a5022b/ FIF Collective: https://www.fifcollective.comCJ on X (@cjgustafson222): https://x.com/cjgustafson222Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:(00:00) Preview and Intro(02:04) Sponsor – Pulley | Brex | Aleph(06:19) Going Public Versus Being Public(09:50) The Need for a Company-Wide Operating Rhythm Pre-IPO(12:30) Top Mistakes To Avoid Before Going Public(16:01) Sponsor – RightRev | Navan | Rillet(20:06) Common Foot Faults After Going Public(23:57) Robots Versus Agents(30:17) RPA Versus AI(31:09) Agents & Workflows(34:05) Accountability: Outsourcing Your Agency(39:46) How To Measure ROI on AI(45:06) Scaling With Robots & Agents(48:15) Budgeting for People and Automation(50:41) High-Impact Versus Low-Impact Ideas in AI Implementation(53:36) Hiring & Developing Tech-Savvy Finance Talent(57:36) Build Versus Buy & Building an Autonomous Workflow(1:00:15) The Future of Autonomous Finance(1:01:14) Use Cases for AI at UiPath(1:03:18) Long-Ass Lightning Round: A Career Mistake(1:04:25) Advice to Younger Self(1:05:58) Finance Software Stack and the Future of In-House Systems(1:10:14) Craziest Expense Story—SPONSORS:Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: https://pulley.com/mostlymetrics.Brex offers the world's smartest corporate card on a full-stack global platform that is everything CFOs need to manage their finances on an elite level. Plus, they offer modern banking and treasury as well as intuitive expenses and accounting automation, bill pay, and travel. Find out more at https://www.brex.com/metricsAleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Navan is the all-in-one travel and expense solution that can give you access to exclusive, proprietary Nasdaq-validated data that reveals what's happening with corporate travel investments. See the Navan Business Travel Index at https://navan.com/bti.Rillet is the AI-native ERP modern finance teams are switching to because it's faster, simpler, and 100% built for how teams operate today. See how fast your team can move. Book a demo at https://www.rillet.com/metrics.#AutonomousFinance #IPOJourney #AIinFinance #FutureOfFinance #AIAdoption This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.mostlymetrics.com

Ben with NTS Tire Supply talks all things you're NOT thinking about when it comes to tires - inflation, flexion, and variable air pressure systems. This podcast should be rewatched before every major season of field work! Check out www.ntstiresupply.com and give their team a call to talk through improving ROI in your farm operation

Why 2025 is the best year to start a podcast?

In this episode of the AgCulture Podcast, Justin Wells, US Country Manager at Halter, explains how virtual fencing and smart collars are reshaping beef cattle management in the United States. He shares Halter's US rollout strategy, team-building approach, and the tech behind real-time containment and automated shifts. Learn how producers are capturing ROI through tighter grazing, labor savings, and better pasture use while planning for long-term soil and forage gains. Listen now on all major platforms!Meet the guest: Justin Wells is the US Country Manager at Halter, where he leads the company's expansion and adoption of virtual fencing for beef cow calf operations. Drawing on experience in the US Marine Corps and scaling tech startups, he focuses on pasture performance, rotational grazing, and producer profitability. Hear how this technology supports productivity and sustainability.What you will learn: (00:00) Introduction(05:38) US expansion(07:34) Team building(16:13) Virtual fencing(19:13) Cow algorithm(23:03) ROI drivers(36:45) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast".  This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.agculturepodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.Dave and Chris also cover:The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe transformative role AI will play in B2B marketingTimestamps(00:53) - - Intro to Chris Walker (03:49) - - Managing different perspectives on social media (08:21) - - The ROI of podcasts and social media engagement (13:44) - - Why real-time feedback loops are valuable (19:19) - - Shifting from "growth at all costs" to sustainable growth (25:09) - - Rethinking marketing measurement and ROI (33:04) - - Splitting marketing teams: strategy vs. pipeline creation (40:09) - - How AI is reshaping B2B marketing teams (48:14) - - Chris's approach to creativity and focus (52:59) - - Predictions for the future of B2B marketing (54:37) - - Outro Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of building lasting commercial relationships. Whether you're struggling with partner retention, looking to structure better deals, or want to understand how industry veterans navigate complex negotiations, this episode delivers actionable wisdom from someone who's seen it all. Essential listening for affiliate managers, network professionals, and anyone serious about elevating their partnership game.Talking points include: The psychology of win-win deal-making and why most partnerships fail before they start.Real world case studies of deals gone wrong and the expensive lessons learned.How Google updates and AI are reshaping affiliate relationship strategies.Listen to find out more about: Why the "thin line between bluff and lie" can make or break your reputation in affiliate marketing.The specific deal structure that cost one major partnership hundreds of thousands in negative ROI.How industry veterans are adapting their partnership strategies for an AI-dominated search landscape.Key segments of this podcast and where you can tune in to go direct: [05:40] The essential elements that separate successful partnerships from costly failures.[10:20] A detailed breakdown of a streaming deal gone wrong and the expensive lessons learned[21:52] Industry trends including Google updates, AI impact, and what's coming next for affiliate partnerships.Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

David Powers is the VP of CX at Rooter Hero. He is based in Los Angeles, CA. David is also a published author and the host of the CX Riot Radio podcast.  This conversation between Mark Hillary and David came about because of a recent CX Riot Radio epsisode titled 'The Three-Faced AI God' where David talked about his experience of using AI in the contact center. David's experience shows that AI has genuine value, but there is a big difference between the genuine application of AI to improve CX and what is promised by many commentators and "AI gurus." David is both a CX leader and manager, in addition to his role commenting on the industry, therefore his direct experience with AI in the contact center provides a helpful comment on what is working, what is not, and what CX leaders can do to get the most from their AI strategy. https://linktr.ee/caffcx https://rooterhero.com/ https://www.linkedin.com/in/davidjpowers2/ SUMMARY Mark Hillary and Peter Ryan discuss the pragmatic views of David Powers, VP of CX at Rooter Hero, on AI in customer experience (CX). Powers critiques the over-reliance on AI, which often frustrates customers and agents, and emphasizes practical AI use cases like agent assist tools and automated summaries. He highlights the importance of transparency and maintaining human interaction in CX. Despite AI's potential, many projects fail to generate ROI, with research suggesting that 95% are not creating value. Powers advocates for a balanced approach, using AI to enhance agent performance rather than replacing human agents, and stresses the need for common sense in AI implementation.

A new study by Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions and operating a Global Delivery Centre in Ireland, reveals that 1 in 3 aerospace executives believe artificial intelligence (AI) for real-time decision-making will be the biggest driver of change in aircraft manufacturing by 2035. The TCS Future-Ready Skies Study 2025 examines how aerospace companies are preparing for a digitally enabled and AI-powered future across manufacturing, maintenance, mobility, and supply chains. The report captures an industry in transition, with companies increasingly investing in intelligent, sustainable operations. It highlights how manufacturers expect human involvement to remain essential in 60% of their production processes, on average, reinforcing a hybrid future where human expertise and AI work together. While AI leads the charge, aerospace executives also identified digital twins and robotics as the key enablers for transformation. The study surveyed over 323 senior aerospace executives, including aerospace manufacturers, Advanced Air Mobility (AAM) companies, Manufacturing, Repair and Overhaul (MRO) providers, and electric vertical takeoff and landing (eVTOL) companies across Europe and North America. With the aerospace market projected to surpass $1 trillion by 2030, and the MRO segment alone expected to reach $137 billion, the study offers a crucial pulse check on where the industry stands and a look into the future. It also aligns with key developments such as the anticipated certification of eVTOL aircraft and the increasing regulatory and operational complexity across global supply chains. Steve Lucas, Chairman and CEO, Boomi, said, "The Future-Ready Skies Study shows that the aerospace industry is at an inflection point where the promise of AI depends on getting the fundamentals right. Change only happens, however, at the speed of trust and that trust begins with data. Agentic AI can only succeed when it's built on a strong foundation of connected, reliable data. By integrating and connecting everything across their complex ecosystems, companies can accelerate decisions, scale innovation, and turn complexity into a true competitive advantage." Key takeaways from the survey: A striking 63% of aerospace executives are open to adopting agentic AI to manage supply chains, but only 6% currently do so, underscoring both readiness and the innovation gap. On average, respondents anticipate only 40% of their manufacturing operations to be lights out (a manufacturing process that uses a high level of automation), requiring minimal human intervention, within the next 5-7 years. Over half (51%) of MRO providers, on average, anticipate a return on investment in advanced technology in five years or sooner, with nearly two-thirds (64%) expecting predictive analytics and agentic AI to deliver measurable ROI in that same timeframe. Only a third (34%) of AAM companies cited "public acceptance" as an obstacle to such services as urban air taxis; in fact, 70% are already building commercial platforms, reflecting industry momentum. Just 5% of MRO executives say their digital MRO strategy is already sufficiently scaled for the industry's next phase. For the rest, 80% anticipate a negative impact from rising operational costs, increased downtime, revenue, and customer churn if their digital MRO strategies fail to scale in the next three years. Digital thread integration is underway, with 59% of manufacturers reporting at least partial implementation, though full lifecycle integration remains elusive. Anupam Singhal, President, Manufacturing, TCS, said, "The aerospace industry has always been one where ambition is matched by precision and safety. Today, ambition is redefined as AI moves from supporting operations to shaping enterprise strategy - advancing passenger experience, safety, and sustainability. At TCS, we see this as a leadership opportunity to help aerospace enterprises build resi...

You're probably opening a fresh chat in ChatGPT, Claude, or Gemini—and that might be sabotaging your productivity.Randomly starting conversations with no plan wastes time, fragments context, and lowers the quality of what you get from LLMs.Learn the essentials of Gemini Gem, GPTs, and Projects—how they differ, when to use each, and how to structure prompts and workflows so AI actually speeds you up instead of slowing you down.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Harnessing Custom GPTs for EfficiencyGoogle Gems vs. Custom GPTs ReviewChatGPT Projects: Features & UpdatesClaude Projects Integration & BenefitsEffective AI Chatbot Usage TechniquesLeveraging AI for Business GrowthDeep Research in ChatGPT ProjectsGoogle Apps Integration in GemsTimestamps:00:00 AI Chatbot Efficiency Tips04:12 "Putting AI to Work Wednesdays"08:39 "Optimizing ChatGPT Usage"11:28 Similar Functions, Different Categories15:41 Beyond Basic Folder Structures16:25 ChatGPT Project Update22:01 Email Archive and Albacross Software24:34 Optimize AI with Contextual Data27:49 "Improving Process Through Meta Analysis"30:53 Data File Access Issue33:27 File Handling Bug in New GPT36:12 Continuous Improvement Encouragement41:16 AI Selection Tool Website43:34 Google Ecosystem AI Assistant45:46 "Optimize AI Usage for Projects"Keywords:Custom GPTs, Google's gems, Claude's projects, OpenAI ChatGPT, AI chatbots, Large Language Models, AI systems, Google Workspace, productivity tools, GPT-3.5, GPT-4, AI updates, API actions, reasoning models, ChatGPT projects, AI assistant, file uploads, project management, AI integrations, Google Calendar, Gmail, Google Drive, context window, AI usage, AI-powered insights, Gemini 2.5 pro, Claude Opus, Claude Sonnet, AI consultation, ChatGPT Canvas, Claude artifacts, generative AI, AI strategy partner, AI brainstorming partner.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

In this week's episode of Money Moves, Matty A and Ryan break down the latest economic shifts, market signals, and investment opportunities you need to know about. From the Fed's looming rate cuts to gold's record highs and the evolving crypto landscape, the guys share timely insights to help you navigate today's markets with confidence.What You'll Learn in This Episode:(00:00:00 – 00:02:00) Life beyond money — Tahoe recap, family, and the ROI of meaningful experiences.(00:02:00 – 00:04:00) Last week's economic data: weak jobs report, jobless claims, and why the Fed is almost certain to cut rates (likely 25 bps, not 50).(00:04:00 – 00:07:00) Market optimism: big earnings on deck, GDP growth outlook, and why Q4 could fuel years of expansion.(00:07:00 – 00:15:00) Inflation watch: PPI & CPI explained, and the BLS job revision that erased 911,000 jobs — the largest in U.S. history.(00:15:00 – 00:23:00) Confidence crisis in economic data and its ripple effect on institutional investors and policy.(00:23:00 – 00:27:00) Gold at $3,600/oz: why it still matters for AI, quantum computing, and portfolio diversification.(00:23:00 – 00:30:00) Nasdaq moves toward blockchain-based stock listings. Crypto outlook: Ethereum vs Bitcoin and what the long game looks like.(00:30:00 – 00:37:00) Global instability: France's government collapse, UK post-Brexit struggles, and how bad policies choke investment (feat. Kevin O'Leary).(00:37:00 – 00:40:00) Markets at all-time highs with $7.4T in money market funds waiting to re-enter. Could this spark a new multi-year bull run?(00:40:00 – 00:46:00) U.S. housing insights: price declines in 39 metros, rising foreclosures, climate-driven insurance risks, and why this is a window of opportunity for strategic investors.(00:46:00 – end) Looking ahead: preparing for Q4, 2026 outlook, and details on the upcoming Napa event + portfolio reviews.Final Thought:Whether you're focused on stocks, crypto, or real estate, this episode is packed with data-driven insights to help you position for the next cycle.Resources & Mentions:Apply for the Wise Investor Mastermind in Napa: Text NAPA to 844-447-1555Free wealth-building resources: ⁠www.WiseInvestorVault.com⁠Get your free financial X-ray: Text X-RAY to 844-447-1555Access Matty A's private deals: Text DEALS to 844-447-1555Episode Sponsored By:⁠Discover Financial Millionaire Mindcast Shop⁠: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: ⁠https://shop.millionairemindcast.com/⁠⁠CRE MASTERMIND⁠: Visit ⁠myfirst50k.com⁠ and submit your application to join!FREE CRE Crash Course: Text “FREE” to 844-447-1555FREE Financial X-Ray: Text  "XRAY" to 844-447-1555

If you've been feeling like you're always going, always behind, and tackling a to-do list that literally never ends, this episode is for you. We're joined by The Planner's Vault COO Gina Johnston for a candid conversation about a lesson both Megan and Gina had to learn the hard way: the ROI of rest.In a world that praises the hustle and a culture that makes us feel guilty for slowing down, Megan and Gina unpack why taking breaks isn't a luxury - it's a leadership strategy. They get real about what it's like to run on fumes, the toll that decision fatigue takes on high achievers, and how to build in more margin without losing momentum.This is a much-needed reframe, offering powerful insights and actionable takeaways to help you reset your nervous system, protect your energy, and come back to your business and life as a better, more present leader.In this episode, you'll learn about:The profound impact of decision fatigue on your brain and body.Why "doing it all" and being constantly busy can actually limit your business's growth.The emotional toll of always being "on" and how it leads to burnout, resentment, and a depleted mental state.The importance of a pattern interrupt to break out of unhealthy habits and cycles.The surprising way your "hustle culture" can put pressure on your team and lead to their own burnout.A simple litmus test to know when you are in a low-battery state and in need of rest.The ROI (return on investment) of rest and why your next big idea won't show up in survival mode.Practical, bite-sized strategies for rest, like creating a Monday and Friday "buffer," and the power of getting out of your "natural habitat."Episode Timestamps:00:08:00 – The stat on daily decisions and the profound impact of "decision fatigue."00:10:00 – How we use our phones to avoid rest and the cycle of doom-scrolling.00:12:00 – The consequences of making big decisions when running on fumes.00:15:00 – The human, shared experience of feeling stuck in "quicksand."00:22:00 – The truth about why we're so anxious and depressed in today's fast-paced world.00:26:00 – The "low battery mode" litmus test for knowing when to rest.00:28:00 – How an intentional weekend away was the catalyst for Megan's second business.00:30:00 – The power of a pattern interrupt and getting out of your normal environment.00:32:00 – Modeling healthy boundaries for your team.00:37:00 – Practical, rapid-fire examples of rest for different types of people.00:41:00 – The challenge for you this week: finding a way to take an intentional break.Feeling the pull to pause and realign? Join me October 27–30 in Ocean Isle Beach, NC for my Restore & Realign Retreat, only a few spots left! Reserve yours here: https://www.theplannersvault.com/october-2025-restore-realign-retreatFor Real on Social Media: Instagram: https://www.instagram.com/forrealwithmegan/ Facebook: https://www.facebook.com/ForRealPodcastHosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West. Feeling the pull to pause and realign? Join me October 27–30 in Ocean Isle Beach, NC for my Restore & Realign Retreat, only a few spots left! Reserve yours here: https://www.theplannersvault.com/october-2025-restore-realign-retreat

Here's the thing. Payments only look simple from the outside. In this Tech Talks Daily episode, I sit down with Roberto “Reks” Kafati, CEO and co-founder of DEUNA, to unpack how a scrappy one-click checkout idea grew into an intelligent payments infrastructure that now touches a large slice of Mexico's online economy.  Reks explains why Latin America's high decline rates aren't just an inconvenience but a growth killer, and how DEUNA's early focus on orchestration and checkout opened the door to something bigger. When a region routinely sees more than four out of ten online transactions knocked back, the bar for reliability sits in a different place. That practical problem set the stage for what came next. Athena, Real-Time Decisions, and 638 Signals per Transaction DEUNA's pivot point came when merchants asked a fair question. With all this payment data flying through the system, what should we do with it? The answer is Athena, DEUNA's AI-powered layer that watches every transaction and feeds merchants real-time insight, routing choices, and suggested actions. It is not another dashboard you promise to check and then ignore by Friday. It is a reasoning engine that sits on top of 638 data points per transaction and turns mess into movement. That is how you recover revenue without punishing good customers with extra friction, how you avoid surprise fees from networks, and how you protect recurring revenue when a processor wobbles. Reks walks us through results that speak plainly. Ramped merchants saw conversion lift from the original one-click experience. The infrastructure tier recovers meaningful GMV and trims fees. Enterprise clients report double-digit ROI and stick around for the compounding effect. Building Through Adversity and Betting on the Right Layer What resonated most was the human story behind the metrics. DEUNA was born in the first months of the pandemic, shaped by the shock that hit real-world businesses when revenue fell off a cliff and marketplaces became a lifeline with strings attached. Reks shares an unvarnished look at a tough 2023, the kind of year founders rarely talk about on record. Revenues dipped, deals went sideways, life got complicated. The team chose resilience and doubled down on a two-year vision. That bet is paying off. Over the past twenty-four months the company has grown at a pace that would bend a chart, and the focus has shifted from commoditizing orchestration to productizing intelligence. Put simply, earn trust at checkout, then make the data work for the merchant in real time. Agentic Commerce, US Expansion, and What Comes Next We also look forward. If chat interfaces begin to mediate more buying decisions, merchants will need infrastructure that can think, not just connect endpoints. That is the territory DEUNA calls intelligent infrastructure, and it is where Athena operates every day.  The company is now in active conversations with major US retailers, confident after winning head-to-head enterprise evaluations. Reks frames the opportunity without hype. If you can see acceptance trends by processor, by country, by card type, and act in the moment, you keep customers, protect margins, and avoid death by a thousand false declines. If you cannot, competitors will gladly welcome your frustrated shoppers. If you care about the real mechanics of growth, this conversation is for you. We talk conversion lift, recovered revenue, and the gritty bits of building a payments company that merchants actually rely on. We also talk about the days that test your resolve and the tenth day that reminds you why you started.

In this episode, I'm joined by Dr. Raymona Lawrence to explore how the DOO Certification helped her transition from academia to a deeply fulfilling operations leadership role. We talk about the power of naming your skill set, the frameworks that drive real ROI, and why community and support make all the difference. If you're wondering whether this path is for you, Raymona's story will inspire you to take the leap. Connect with Dr. Raymona: Website: https://thesystemsboutique.com Instagram: http://instagram.com/drraymonahlawrence Facebook: https://www.facebook.com/raymona.h.lawrence   For full show notes, check out www.TheOpsAuthority.com/podcast/287 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram Brought to you by the HubSpot Podcast Network

Issuing convertible derivatives can be a great way for companies to raise capital, but issuance can be complex and daunting. Today's guest, Syed "Raj" Imteaz, has made a career out of demystifying that process.Raj is the head of ICR's Convertible and Equity Derivatives Advisory. During his career at ICR, Barclays and Lehman Brothers, he has worked on more than 200 convertible and equity derivatives transactions, totalling over $125 billion in deal value. Raj joins us to discuss the state of the convert market, the importance of receiving unbiased advice, and the incredible ROI he and his team are able to provide clients.Highlights:The importance of convertible and equity derivatives advisors (2:24)How Raj's team helps companies save money (4:16)The power of the ICR platform (7:16)The importance of unbiased advice (11:50)What's behind the booming convert market? (15:09)Why some firms shy away from converts (18:13)Factors influencing the future convert market (20:18)Links:Syed "Raj" Imteaz LinkedInICR Convertible and Equity Derivatives AdvisoryICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

The next generation of analytics is here. In this episode of The Data Chief, ThoughtSpot CEO Ketan Karkhanis explains why AI is the new BI, and the future of analytics is autonomous. Karkhanis shares his vision for the autonomous enterprise, where AI agents act on insights and automate workflows.  He also explains why a culture of trust and experimentation is crucial for unlocking AI's full potential. Don't miss this discussion on how to fundamentally rethink how organizations interact with data to drive better business outcomes and build an autonomous enterprise.Key Moments:AI is the New BI (08:35): Ketan explains that AI represents a “foundational rewiring” of the entire technology stack, a shift he calls Cloud 2.0. He predicts the BI market is on the verge of an “upgrade super cycle,” leaving legacy players behind.AI Becomes the Only UI (20:45): Ketan shares his vision that in the future, AI will become "the only UI you will need". He explains that ThoughtSpot's MCP host can bring together structured data, unstructured data, and world knowledge to provide better context for a user's question.Progress over Perfection (25:56): Leaders are reminded not to let “perfection be the enemy of progress.” For Ketan, a culture of trust and openness to experimentation is more important than having perfectly defined KPIs or flawless dashboards.Training Comes First (29:02): One of the biggest lessons learned was the importance of investing in people before chasing the promise of AI outcomes.  After rolling out mandatory generative AI training, new use cases began emerging organically from across the business—proof that education fuels innovation.Outcomes Over Tech (38:47): Despite mountains of legacy technology, many organizations remain starved for actionable insights. Ketan points to EasyJet as an example of getting it right: rather than focusing on systems and infrastructure, they designed their AI initiative around a tangible outcome—avoiding flight cancellations.The Rise of the Autonomous Enterprise (42:56): The next frontier is the autonomous enterprise, where AI agents don't just surface insights but also act on them. Ketan envisions a future where humans are freed from mundane tasks to focus on higher-value work like relationships and judgment calls.Key Quotes:"AI becomes the only UI you will need." - Ketan Karkhanis"It's not about AI. It's about ROI." - Ketan Karkhanis"This is no longer just about BI. This is about agents that are driving workflows in your organizations." - Ketan KarkhanisMentions:Go Boundaryless Product SpotlightThoughtSpot Agentic MCP Server Lex Fridman PodcastTeam of Rivals: The Political Genius of Abraham LincolnThe Path Between the Seas: The Creation of the Panama CanalGuest Bio: Ketan Karkhanis is the CEO of ThoughtSpot. Prior to joining the company in September 2024, Ketan was the Executive Vice President and General Manager of Sales Cloud at Salesforce. He returned to Salesforce in March 2022 after his time as the COO of Turvo, an emerging supply-chain collaboration platform. Before that, Ketan spent nearly a decade at Salesforce, where he led product areas in Sales, Service Cloud, Lightning Platform, and finally Analytics, wherein as the Senior Vice President & GM of Einstein Analytics, he pioneered incredible innovation, customer success, and business acceleration from launch to over $300M and a 30,000 strong user community. Prior to Salesforce, Ketan was at Cisco Systems where he led various technology initiatives and initiatives spanning Customer Advocacy, Cisco Certifications & eLearning. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Send us a textIs cold calling dead? It's the most controversial question in sales, and this week on "The Selling Podcast," Mike and Scott tackle the debate head-on. In a classic showdown of old-school grit versus new-school tech, they lay out the powerful case for and against the cold call.On one side, they argue that cold calling is far from dead, serving as a direct, fast path to decision-makers and a powerful way to build genuine human connection in a digital world. They even explain why, in industries like medical and B2B services, the phone still reigns supreme and is an essential "boot camp" for building a new rep's pipeline and resilience.On the other side, they don't shy away from the harsh realities. They dissect the frustrations of navigating gatekeepers and voicemail graveyards, the low ROI compared to highly targeted social selling, and how the modern buyer's behavior has made cold calls feel like an interruption. They also confront the real issue of burnout and morale that constant rejection can cause.This episode is a balanced, no-BS look at both sides of the argument. Mike and Scott's signature banter will have you laughing as you re-evaluate your own prospecting strategy and decide for yourself if cold calling is a vital tool or a relic of the past.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you've ever been tempted by cheap leads that don't convert, this episode will help you reframe your marketing math so you can scale profitably.

In this episode, host Sagi Eliyahu sits down with Marco Imperiale, founder of Better Ipsum, to discuss legal innovation, leadership, and building inclusive business models. The conversation addresses operationalizing vision, the role of empathy in leadership and practical change management for future-ready organizations.Key Takeaways:00:00 Introduction.02:03 Lessons from the music industry's disruption apply to law.05:17 Legal services remain traditional despite AI tool adoption.09:27 Treat contracts as data centers with ROI-driven management.12:59 Shifts transform professions themselves, not only their workflows.18:47 AI isn't a niche; it transforms legal service delivery.22:06 Information overload demands humane pacing, skepticism and boundaries.24:46 AI's societal impact parallels the sweeping industrial revolution.28:10 Future legal work requires data literacy and cross-disciplinary collaboration.31:07 Generalists who adapt quickly may outperform narrow specialists.33:24 Compound progress: improve processes ten percent weekly to transform.Resources Mentioned:Marco Imperialehttps://www.linkedin.com/in/marco-imperiale/?locale=en_USBetter Ipsum | LinkedInhttps://www.linkedin.com/company/betteripsum/Better Ipsum | Websitehttps://betteripsum.net/This episode is brought to you by Tonkean.Tonkean is the operating system for business operations and is the enterprise standard for process orchestration. It provides businesses with the building blocks to orchestrate any process, with no code or change management required. Contact us at tonkean.com to learn how you can build complex business processes. Fast.#Operations #BusinessOperations

What if the most powerful thing a CEO can do… is show up?That's exactly what John Bowman is doing. As the new CEO of CAIA, he's not sitting behind a desk or delegating from an ivory tower. He's on a plane, in person, listening to the very people his organization serves.In this episode, Stacy sits down with John to talk about the underrated power of founder-led sales (even when you're leading a global organization), the ROI of empathy, and why success in finance is less about numbers and more about people than you think. They dig into:John's backstory: The leadership lesson he learned after getting laid off at 29 with three kidsWhy walking the “listening tour” isn't just smart, it's essentialHow storytelling shaped his career in this number-obsessed industry What CAIA's member-first strategy can teach every founder and fund managerWhy he believes rejection is almost always redirection that's either protecting you or leading you to where you're meant to be More About John:John was appointed CEO for the CAIA Association in January 2025. He has devoted over 25 years to the asset management industry to recover the narrative of the value that the investment profession brings to society. He is a staunch public advocate for market integrity, long-termism, investor outcomes, diversity, human dignity and educational standards, as necessary ingredients to building a sustainable and healthy profession. John previously served as Managing Director for the Americas for CFA Institute, a region comprised of 40+ countries from Canada, the U.S., Central America, South America and the Caribbean. Before that, John was a portfolio manager for non-US equity strategies at both Boston Company and SSgA for several years. John is a prolific, speaker,writer and commentator, frequently keynoting industry conferences and appearing in investment and business publications such as the Wall Street Journal, The New York Times, Pension and Investments, Financial Advisor, The Independent, Wealthmanagement.com and CNBC. Bowman earned a BS in Business Administration from Mary Washington College and is a CFA charterholder. Books Mentioned in This Episode:The Advantage – Patrick Lencioni | https://a.co/d/2msVUSwThe 6 Types of Working Genius — Patrick M. Lencioni | https://a.co/d/15S3sKWTribes: We Need You to Lead Us — Seth Godin | https://a.co/d/ajf88KPWant More Help With Storytelling? +  Subscribe to my newsletter to get a weekly email that helps you use your words to power your growth:https://www.stacyhavener.com/subscribe  - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital's exclusive membership. ---Running a fund is hard enough.Ops shouldn't be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x.Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you'll get an inside look at how Gainsight aligns event strategy with business goals, uses data to measure success, and creates powerful cross-department collaboration.Tune in to learn:Mistakes to avoid when measuring event ROIHow to choose the right event formats based on customer intentThe difference between sourced and influenced pipeline and why it mattersEpisode outline:(00:00) Meet Emily Wilkes(02:40) Key metrics for measuring event success(04:58) Gainsight's event mix(09:30) Event strategy and pipeline alignment(13:01) Success stories from regional roadshows(17:31) Reporting the value of events(20:39) Adapting event strategies over time(28:49) The future of event marketing___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode of The Product Experience, Lily Smith speaks with Sally Foote, a seasoned product leader whose journey from product roles to C-suite commercial leadership spans Carwow, Go Compare, and The Guardian. They unpack the increasingly vital intersection between product, marketing, and sales.Sally explains why growth is a shared responsibility, how product managers can become commercially fluent, and why understanding marketing economics is now critical. Expect actionable advice on working across functions, owning growth levers, and designing products that fuel acquisition and retention. Whether you're in B2B or B2C, there's something in here for every product leader looking to elevate their commercial impact.Key Takeaways:— Modern product managers must understand marketing funnels, ROI, and acquisition costs to create scalable impact.— Propositions beat PPC: In saturated digital channels, differentiation must come from product innovation.— Stop the handoffs: A strict separation between product, marketing, and sales creates missed opportunities and inefficiencies.— Product roadmaps matter to the business: While sometimes shunned by PMs, roadmaps help align and activate sales and marketing functions.— Product marketing isn't enough: What's needed is cross-functional growth thinking—not just better product copy.— B2B is a rich source of insights: Embedding PMs in sales cycles and advisory panels unlocks product innovation directly from the source.— AI is reshaping go-to-market: From focus groups to pricing strategies, machine learning is changing how teams make commercial decisions.— Your funnel is only as good as your data: PMs should design products with marketing data needs in mind to drive better acquisition performance.Featured Links: Follow Sally on LinkedIn | YourRoom AI focus group | Carwow | Watch Sally's 'Maximum Possible Products' talk at #mtpcon London 2019 | Sustainable living made easy with Bower Collective Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

A True Video Partner: Rethinking Storytelling at Your AssociationIn this episode of The Association Insights Podcast, O&U CEO and host Colleen Gallagher sits down with C. Dallas Golden, DES, founder and Chief Video Strategist of Pond Ripple Media, for an honest and energizing conversation about the power of authentic storytelling. Dallas has spent the last decade helping associations and nonprofits elevate their video strategies—not as a vendor, but as a true partner.From interviews that spark emotion to B-roll that brings conferences to life, Dallas shares how associations can use video to connect more deeply with members, sponsors, and mission—all without blowing the budget.

On this episode of Full Circle, we welcome sisters Amoura and Avery Carter, also known as AC², the dynamic duo behind AC Creative Collective. Based in Charlotte, NC, AC Creative Collective provides end-to-end project management, marketing, and design solutions for clients. They can help YOU clarify your business voice, attract high-value clients, and grow with full-service marketing systems designed for ROI.Amoura, CEO and Founder, brings over 10 years in education and 7 years in project management, while Avery, Creative Director, offers a decade of expertise in nonprofit, B2B, and corporate marketing. Together, they've built a family-owned business that's 90% women-led, rooted in collaboration, mentorship, and innovation.We explore:The journey from individual careers to launching a joint venture.What it's like to build and grow a business with family.How economic shifts shaped their pivot to entrepreneurship.Why mentorship and community are essential for women in business.Key Takeaway: You can become an entrepreneur at any age, and the challenges along the way are opportunities to pivot, grow, and thrive. AC Creative Collective is your go-to for full-service marketingCall to Action:Learn more about AC Creative Collective their services and how you can work with them. Follow them on social media @ac_creative_collective and support women-owned businesses that are transforming the entrepreneurial landscape.

In this episode, we dive deep into themes of collaboration, competition, and calling as we explore the unique journey of Bob Shank, a seasoned entrepreneur turned ministry leader. Join us as Bob shares his insights on transitioning from a thriving career in the construction industry to passionately engaging in ministry work, mentoring leaders, and co-founding The Barnabas Group. Bob discusses the pivotal moments that guided him from marketplace success to significant spiritual impact, emphasizing the importance of finding one's calling and walking the talk. Through compelling stories, we learn how business leaders can use their skills and expertise to catalyze change within ministries and communities. Discover how to evaluate the eternal ROI of your professional efforts and learn actionable steps to align your career and calling for a life of purpose and passion.

Ever wondered what it really takes to build a high-performing sales team from scratch?In this raw and real episode, I'm taking you behind the scenes of our newest offer — Consistent 10K — and exactly how we're building the sales department at Jasmine Star Brands from the ground up.You'll hear:Why we launched a new high-touch, high-accountability programHow we defined the perfect-fit client before sellingWhy I rebranded "sales calls" as Clarity CallsThe $20K investment we made into sales coaching — and what it taught usThe scary (but necessary) decision to do the first sales calls myself before handing them offIf you're building a sales team, scaling a high-ticket offer, or just love a juicy behind-the-scenes look at growing a 7-figure brand... this episode is for you.Let's talk real results, ROI, and the sweaty-palmed moments no one sees.

MIT's ‘95% of AI pilots fail' headline is a litmus test: will people think critically, or just swallow clickbait?Unfortunately, the latter won.The MIT '95 % of AI pilots fail' study has taken over the internet, and it's one of the worst studies I've ever read. (And I've read thousands.) ↳ So, what's the truth?↳ Is AI a bubble that's about to pop? ↳ Why is this study rubbish? ↳ And how does it impact you? Don't miss out.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:MIT AI Study Claims 95% Failure RateBreakdown of MIT Study MethodologyImpact of Viral MIT AI Study HeadlinesFlaws in MIT Study ROI MeasurementComparison With Reputable AI ROI StudiesMIT Study's Biased Participant SelectionNanda Project Marketing in MIT ReportFive Major Red Flags in MIT AI ResearchBusiness Implications of Flawed AI Pilots DataHow Media Sensationalizes AI Study ResultsTimestamps:00:00 "MIT AI Study Critique"04:16 AI Investments Trigger Stock Market Decline06:37 "Host's Background Overview"10:58 Flawed AI Study Critique13:28 MIT Study Highlights AI Implementation Challenges18:58 AI Work Trends & ROI Insights20:17 "Crossing the Gen AI Divide"23:25 Flawed Study with Misleading Claims29:34 "Uncritical Reposting Spurs Fake Study"30:30 "Read Studies, Not Summaries"Keywords:MIT AI study, 95% AI pilot failure, enterprise AI pilots, generative AI ROI, AI pilot success rate, AI project failure, state of AI in business, gen AI divide, MIT Media Lab, AI investment, AI implementation challenges, AI return on investment, AI research methodology, AI study critique, AI marketing, Nanda project, AI vendor solutions, agentic web, MCP protocol, A2A protocol, Fortune article, AI media coverage, stock market impact, NVIDIA stock drop, Palantir, ARM stock, qualitative AI data, AI structured interviews, AI industry surveys, IDC AI research, Snowflake ESG report, McKinsey AI analysis, Microsoft Work Trend Index, Boston Consulting Group AI study, AI adoption rates, enterprise AI transformation, sample size in AI studies, research limitations, AI productivity impact, AI workflow automation, AI business decisions, AI bubble, AI reporting in media, AI pilot timeline, enterprise AI tools, AI agent capabilities, AI autonomy, custom AI solutions, AI study bias, marketing disguised as research, sensationalized AI studies.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

On this week's episode of Unlimited Capital, Richard McGirr interviews Lauren Brychell. They dig into her new 90-day playbook Beyond the Lead, outlining the four pillars of capital attraction and why most firms don't need more leads, they need better conversion and nurture systems. Lauren and Richard get tactical on aligning marketing and sales into a single machine, building a lightweight tech stack with CRM, investor portal and segmented drips, and running discovery calls that keep your talk time under 20% while guiding prospects up a yes-ladder. They also compare top-of-funnel strategies—high-ROI in-person events, heavy content repurposing and distribution, and the realities of paid ads where only best-in-class funnels win. Lauren BrychellCurrent role: Founder, Equity Elevated ConsultingBased in: Denver, ColoradoSay hi to them at: https://equity-elevated.com/ | LinkedIn This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices