Podcasts about ROI

"Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today's omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time. Today, we're going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I'd like to welcome, Andrew Frawley, CEO at Data Axle. About Andrew Frawley Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients.   A published author of “Igniting Customer Connections” (2014), Andy is a sought-after speaker on various business and technical topics related to Digital Marketing, Product Innovation, Agency Innovation, Customer Analytics, Big Data, and Customer Value Management. During his distinguished career, he has advised many clients, ranging from small digital businesses to the largest global marketing organizations. Andy's breakthrough thinking and methodologies, including ROE2, Cliquity, Continuous Customer Management, and Value in Play, have guided organizations in delivering tangible ROI from their customer and marketing investments. Andrew Frawley on LinkedIn: https://www.linkedin.com/in/andyfrawley/ Resources Data Axle: https://www.data-axle.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"

Today's guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she's here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media. In This Episode, You'll Learn:00:00 - Who is Courtney Johnson?01:30 - Why did Courtney start MYSOLMAT?02:00 - What is the simplest way to guarantee your product will sell?04:00 - What's the Product Boss framework for creating a product?04:51 - How vanity can guide your path to profit.06:45 - Courtney's cheat code for finding new product ideas.09:15 - Why having a personal brand will take you farther, faster than a faceless business.12:52 - How to use social media when you hate creating content.14:40 - The most unhinged things Courtney Johnson did to get her product into retail shops.16:15 - When does it make sense to send out samples of your product?17:41 - The most overlooked social platform you need to be on, LinkedIn.19:00 - How to use LinkedIn to reach buyers.20:00 - What influencer marketers will give you the greatest ROI?21:10 - The best and worst ways to cold pitch brands about your product.Resources + LinksLet's increase your holiday sales in just 5 days! Join the free Rock Your Holiday Challenge HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comCourtney on IG: @courtlynnjohnson

How can you measure ROI on GenAI for your team?

You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you'll still be cashing in on months later.Learn more about EventMobi!Best Moments:(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group(07:29) Speed to LinkedIn that night so your new connections actually remember you(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails(11:46) Smart due diligence: check which sponsors keep returning to the same event(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everythingCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Learn how to analyze rental properties like a pro with Anton Ivanov, founder of DealCheck, the leading real estate analysis app. Host Kathy Fettke and Anton discuss how to identify profitable investment properties, calculate cash flow and ROI, and avoid the biggest mistakes new investors make. Anton also shares his journey to building over 40 rental properties and earning $20K a month in passive income — plus, the simple formulas and tools you can use to do the same. Perfect for anyone interested in real estate investing, deal analysis, or financial freedom through passive income. LINKS CHECK OUT OUR NEW WEBSITE & BECOME A MEMBER (IT'S FREE)! https://realwealth.com/join-step-1 FREE RealWealth® EDUCATION & TOOLS RealWealth Market Reports: https://realwealth.com/learn/best-places-to-buy-rental-property/ RealWealth Videos: https://realwealth.com/category/video/ RealWealth Assessment™: https://realwealth.com/assessment/ RealWealth® Webinars: https://realwealth.com/webinars/ READ BOOKS BY RealWealth® FOUNDERS The Wise Investor by Rich Fettke: https://tinyurl.com/thewiseinvestorbook Retire Rich with Rentals by Kathy Fettke: https://tinyurl.com/retirerichwithrentals Scaling Smart by Rich & Kathy Fettke: https://tinyurl.com/scalingsmart DISCLAIMER The views and opinions expressed in this podcast are provided for informational purposes only, and should not be construed as an offer to buy or sell any securities or to make or consider any investment or course of action. For more information, go to www.RealWealthShow.com

Send me a message You can't build a massive business if you're constantly stuck behind your laptop.In this episode, I'm breaking down why the biggest opportunities in your career won't come from social media or an ad campaign — they'll come from real conversations, relationships, and being in the room with others building the thing you're building.If your business feels stuck, this episode is your wake-up call to stop hiding behind screens and start showing up in person.You'll Learn:Why isolation kills creativity, opportunity, and growthHow proximity leads to referrals, partnerships, and new ideasThe simple ROI of showing up — and why every major business shift starts face-to-faceHow to create in-person connection in your local marketTactical ways to meet agents, build collaboration, and attract opportunityYou don't need another strategy call — you need proximity. The agents who win are the ones who show up***********************RESOURCES :Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnk Ep. 369 This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows. Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automate creative marketing tasks, boost productivity, and reshape your business. Learn more about building smart AI workflows that turn images into ads and videos, how to set up and prompt agents in n8n without coding, and where to start automating your most valuable business processes for maximum ROI. Mentions Nate Herk https://www.linkedin.com/in/nateherkelman TrueHorizon AI https://www.truehorizon.ai/ n8n https://n8n.io/ Zapier https://zapier.com/ Nano Banana https://nanobanana.ai/ Telegram https://telegram.org/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He'll reshare it! Episode Summary Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero. Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling. Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions. AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings. ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable. How to 6x Your Return on Ad Spend Ask in person: Don't automate gratitude. When a patient shares a big win, that's your moment to ask for a review. Make it easy: Text them the direct Google review link right then. If they use Gmail, they're likely already logged in—instant review. Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note. Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews. Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone. Mindset & Systems Fundamentals matter: Gathering reviews may not feel flashy, but it's like dribbling with your non-dominant hand—it changes your game. Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof. Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale. Notable Quotes “The difference between a 2x and a 12x ROI isn't your ad—it's your reviews.” “Social proof is your digital word of mouth. It's what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It's not sexy—but it wins games.” Pro Tips You Can Use This Month Audit your listings: Count your Google reviews and compare them to competitors in your area. Create a script: Role-play how your staff asks patients for reviews at the right time. Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds. Celebrate wins: Share positive reviews in team meetings to reinforce the habit. Measure ROI: Track ad results before and after review pushes. The data will speak for itself. Action Items Text your Google review link to 5 happy patients today. Train your team to ask at every discharge or major breakthrough moment. Follow up once per week with anyone who hasn't yet left a review. Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.

What happens when you stop treating organic and paid as separate games, and start viewing marketing as one connected system?In this episode of Marketing Mindset, I sit down with Miruna Dragomir, CMO at Planable, to talk about the evolving role of organic social and why it's the foundation for smarter, more effective paid strategies.Miruna shares how marketers can go beyond vanity metrics, use organic content to test messaging before scaling, and build brand strength that supports every other channel.Here's what we cover:Why quality engagement beats follower counts every timeHow organic social helps validate creative before investing in paidThe balance between brand building and business outcomesWhy marketing works best when it functions as a single ecosystemIf you've been stuck trying to prove ROI from organic social or debating where it fits in your marketing mix, this episode will reshape how you think about your entire strategy.Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠Visit our Agency website: ⁠www.brighterclick.com⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with RogerNairn, co-founder and CEO of Jar Podcast Solutions—the brains behind top branded podcasts for names like Amazon, Deloitte, and Lululemon. Drawing from his big agency advertising roots, Roger shares invaluable insights into how enterprise brands can harness podcasting as a powerful, long-form marketing tool. In this episode, Roger debunks commona podcasting metrics myths, explains what businesses should actually be measuring for ROI, and reveals his strategies for repurposing podcast content across the marketing funnel. Plus, he offers actionable advice for navigating internal roadblocks and winning leadership buy-in for your next big podcasting initiative. If you're ready to discover what makes a business podcast truly valuable—and how to leverage yours for real marketing impact—tune in for these expert tips! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mastering Social Media Advertising in 2024: Expert Insights from Madison Hollimon of Mad Marketing HouseIn the rapidly evolving world of social media marketing, staying ahead of platform trends, AI tools, and audience expectations is critical. In a recent podcast episode, Josh Elledge interviewed Madison Hollimon, CEO and Founder of Mad Marketing House, who shared her expertise in content creation, paid advertising, and user-generated content (UGC) strategies. This post breaks down key insights and actionable tips for businesses looking to optimize their social media campaigns and maximize engagement in 2024.Navigating Paid Ads, UGC, and AI in Social Media MarketingMadison emphasizes that effective social media marketing requires blending creativity with data-driven strategy. By leveraging authentic UGC, businesses can increase engagement and build trust, while paid advertising helps amplify reach and drive conversions. Combining AI tools with human oversight ensures campaigns are optimized efficiently without losing the personal touch that resonates with audiences.She also highlights the differences between B2B and B2C advertising, explaining that B2B campaigns require precise targeting on platforms like LinkedIn, while B2C campaigns rely on broad reach across Meta and TikTok. Madison stresses that paid advertising is most effective when aligned with strategic goals, proper budgeting, and ongoing monitoring, emphasizing that quick wins come from smart investments rather than guesswork.Finally, Madison encourages brands to embrace authenticity and storytelling while adopting AI and automation cautiously. Keeping content relatable and visually appealing ensures campaigns stand out amid algorithm changes and evolving consumer behavior. Businesses that blend technology with creativity are positioned to achieve higher ROI and long-term brand loyalty.About Madison HollimonMadison Hollimon is the CEO and Founder of Mad Marketing House, a full-service social media marketing agency specializing in content creation, paid advertising, and strategic campaigns for both B2B and B2C brands. With a focus on combining creativity, strategy, and data, Madison helps businesses scale their social presence and engage audiences effectively.About Mad Marketing HouseMad Marketing House is a creative agency that helps businesses craft authentic content and implement high-performing social media campaigns. Leveraging UGC, AI tools, and strategic paid advertising, the agency works with entrepreneurs, product-based businesses, and personal brands to maximize engagement, conversions, and ROI.Links Mentioned in this EpisodeMad Marketing House WebsiteMadison Hollimon LinkedInInstagram: @madmarketinghouseKey Episode HighlightsThe importance of authentic user-generated content for engagement and trust.How AI and automation can optimize campaigns without replacing human oversight.Strategic differences between B2B and B2C social media advertising.Tips for paid ad budgeting, targeting, and monitoring to maximize ROI.Future trends in social media marketing and content strategy.ConclusionSocial media marketing in 2024 demands a balance of creativity, strategy, and technological savvy. Madison Hollimon's insights highlight how brands can leverage UGC, paid advertising, and AI tools to drive engagement and achieve measurable results while staying authentic and audience-focused.

Today on the podcast, I interviewed award-winning researcher, speaker and author, Jessica Grossmeier. We talk about the three main pillars of well-being: Purpose, Social Connection and Transcendance. Jessica shares research backed practices that can enhance our well-being. She reminds us our purpose can change over time and work isn't the only place we can have a sense of purpose. Jessica also shares ways we can find more balance in our life by paying attention to "Harmonious Passion" and "Obsessive Passion." Jessica also invites us to think about how we are fostering meaningful relationships in and outside of work. And why spirituality is an essential piece to enhancing our well-being.  Take a listen to this episode and share your takeaways with us on LinkedIn at Jessica and Wade.   Resurces:  Discover your unique Overwhelm Archetype by taking this free quiz and learn how to cultivate a path to balance.  Download your Centered Walks Here.  Want support with your individual self-care practices? Check out my interactive self-care journal: 100 Mindful Moments to Balance & Energize  Order Well At Work here.    Jessica Grossmeier is an award-winning researcher, speaker, and author of two books: Reimagining Workplace Well-being and Well At Work. As a leading authority in workforce well-being, she collaborates with employers and well-being service providers to create evidence-based strategies to support individual and organizational thriving. Recognized as one of the most influential women leaders in health promotion by the American Journal of Health Promotion, Jessica serves as a Senior Fellow for the Health Enhancement Research Organization, Strategic Advisor, ROI of Care for Compassion 2.0, Chairs the Workplace Wellbeing Initiative of the Global Wellness Institute, and serves on several advisory boards. Jessica holds doctoral and master's degrees in public health, specializing in community health education. For more information, visit www.jessicagrossmeier.com

If you could only pick ONE way to advertise your lawn-care business for the next year:social media, yard signs, or word-of-mouth, which would deliver the best ROI? In this episode of The Side Hustle Squad Podcast, Mike breaks down the pros and cons of each strategy, shares real-world examples from his own business, and reveals which option he'd choose if he had to bet everything on a single marketing channel. 

What if the real magic of your event didn't happen at the event — but in the months before and after it? That's exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this September, Bloom Together. By launching the community weeks before and keeping it open long after, we turned a one-day experience into a months-long season of connection — leading to a near-perfect show-up rate and stronger attendee engagement. Inside this episode, we're sharing the full playbook behind this pop-up success, including: How we used this private community to market to ticketholders and reaffirm their purchase The 4-channel structure that streamlined communication and built excitement And the post-event strategies that kept the momentum going If you're hosting an event soon, this episode will show you how to extend the magic — and the ROI — of your attendee experience. Our episode with Teri Yu, creator of Kajabi Communities (Vibely): https://open.spotify.com/episode/7dKxHHa4u7WU38SgpSdmAq?si=oy8ys0mLS_O6vH_rVhKjZA Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine doubling your money while you rest. Kris Krohn breaks down the millionaire mindset behind ROI, Return on Investment, and how the wealthy multiply their money effortlessly. Discover how you can build real passive income streams and make money even when you're not working.

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you're a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what's trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach

AI was supposed to make work faster and smarter — but for many organizations, it's doing the opposite. In this episode, Jacob breaks down three powerful signals shaping the AI reality check every leader needs to understand: • AI Workslop – the flood of low-quality, machine-generated output wasting time and eroding trust. • The AI Plateau – why 95% of companies report no measurable ROI from their AI tools. • The EY Report – new data revealing nearly $4.4 billion in financial losses from poor AI governance. Through a futurist lens, Jacob reveals why the next competitive advantage won't go to the fastest adopters — but to the most discerning ones. He shares how future-ready leaders can design systems of clarity, ethics, and accountability to make AI truly work for people, not against them.  

In this episode of The Story of a Brand Show, I sit down with Lauren Kleinman, Founder of Dreamday and Co-founder of Quality Media. Lauren shares her journey from working at Ritual and Scopely to building not just one, but two thriving agencies that are reshaping how brands approach PR, affiliate, and paid media. Her story is rooted in curiosity, courage, and a clear vision for how the media landscape is evolving. What stood out to me is how Lauren built Dreamday around the idea of “performance PR,” combining traditional press with measurable ROI through affiliate links. Then, she and her partners created Quality Media to bring media buying, creative, and paid amplification under one roof.  Together, the agencies form a closed loop where press, content, and paid all fuel each other, driving growth and brand equity in ways most agencies can't match. Here are some highlights from our conversation: * How Dreamday coined the concept of “performance PR” and why it's more relevant than ever.   * The origin story of Quality Media and its unique performance publishing model powered by The Quality Edit.   * Why the media landscape is shifting to diversified channels, such as TikTok, Substack, and even ChatGPT search.   * How AI is reshaping agency work and why Lauren calls Dreamday and Quality Media “people-first, AI-enabled agencies.”   * Lauren's personal journey as a mom, yoga teacher, and leader striving to create workplaces that become the highlight of her team's careers.   Join me, Ramon Vela, as I listen to the full episode to hear how Lauren is building intentional, future-ready agencies while staying grounded as a leader. This is a must-listen for founders, marketers, and anyone curious about the future of brand storytelling and performance marketing.   For more on Dreamday, visit: https://www.dreamday.la/ For more on Quality Media, visit:  https://www.qualitymedia.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

In this episode, I sat down with @Sharon Toerek from Innovative Agency to talk about the real shifts happening in agency business development — and the constant evolution that comes with them. We unpacked why 2025 is the year agencies need to get honest about their positioning, how trust — not information — has become the key currency, and why specialization isn't just smart, it's essential for survival.⏱️ Timestamps0:00 – Welcome and introduction: why the agency landscape feels confusing in 2025 2:10 – The “trust recession” and why agencies are more anxious than ever 5:00 – Why information is cheap but credibility is expensive 6:30 – Specialization as a core sales lever (not just a niche tactic) 9:45 – The fear that keeps most agencies from focusing 12:00 – What ruins deals when you're not specialized 13:30 – Why the “show, don't tell” principle beats overblown ROI claims 15:00 – Thought leadership as a frictionless entry point 17:30 – How to build thought leadership around your ICP (not your ego) 19:00 – Should the founder always be the face of the content? 21:30 – Balancing new client acquisition with organic growth 23:00 – Dan's “Trust Matrix” for prioritizing outbound calls 24:30 – Systematizing referrals (without being weird about it) 26:00 – The three “food groups” of agency sales 28:00 – Why most agencies over-engineer outbound and underdeliver 29:30 – What's surprised Dan about agency sales in recent years 31:00 – What smart agency owners are doing differently 32:00 – Where AI helps — and where it's just shiny object syndrome 34:00 – Why more agencies will start to look like consultancies soon 35:00 – Where to go to learn more about Dan's model

When you're running a large industrial operation, tracking all of the elements of your process to know where they are and what they're doing in real-time, can be a huge challenge. Today, we're spotlighting a company whose revolutionary platform can help solve that problem. Ed Nabrotzky is the CEO and co-founder of Dot Ai, a company specializing in industrial asset intelligence solutions. Ed brings with him over 25 years of experience in technology development, and has held executive leadership roles at large public enterprises, including Molex and Panasonic.  Ed joins us to discuss Dot Ai's competitive advantage, how AI is changing the game when it comes to asset intelligence, and how their tech helps make companies more efficient.  Highlights:What Dot Ai does (1:53)The gap in the market (2:25)The customers (3:21)Inflection point (4:01)The current emphasis asset intelligence (5:51)ROI (7:09)The Dot Ai platform (8:36)Data Security (12:04)Meeting Unique Client Needs (13:25)R&D (14:40)Puerto Rico Manufacturing (16:15)SPAC (18:49)Forces reshaping supply chains (22:59)Misconceptions about automated asset tracking (25:04)Future outlook (26:10) Links:Ed's LinkedInDot Ai LinkedInDot Ai WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

Today, I'm finally diving into a topic I've wanted to share with you for ages: MONEY.  If you've cut back or said goodbye to alcohol, you're already sitting on a gold mine. The average drinker spends $3,000 to $8,000 a year on alcohol alone – and now is the perfect time to leverage that raise and make your money work smarter. In this episode, I'm sharing the foundations of financial literacy for alcohol-free women – the habits, mindsets, and investing principles that can create lasting wealth. We're talking about investing, emergency funds, high-yield savings accounts, retirement, all of it.  I'll also take you behind the scenes of my own money journey. Obviously I am not a financial advisor, but there are principles that I live by that have made my life SO much easier. When you remove alcohol, you gain energy, peace, and the power to build a legacy. If you're looking to start your own purpose-driven income stream, coaching is one of the most scalable business models out there. Enrollment is open for the next round of the Empowered AF 5X Coach Certification Program.    IN THIS EPISODE: How ditching alcohol instantly gifts you $3,000–$8,000 a year (plus all the sneaky extra costs you're no longer burning away with every happy hour) Why even small, consistent investments made TODAY can snowball into 7-figures (and the massive wealth gap you create by starting now vs. putting it off) The investing gender gap, demystifying the stock market, and the one simple index fund strategy endorsed by history's most legendary investors The truth about hoarding cash, beating inflation, and why high-yield savings accounts are the modern woman's must-have Why investing in yourself yields the highest ROI and is the secret weapon of 88% of self-made millionaires   LINKS/RESOURCES MENTIONED In this book I mention Die With Zero: Getting All You Can From Your Money And Your Life by Bill Perkins and Dr. Benjamin Hardy, whose research I dive into in Episode 266.  If you know you're meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free empowerment coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner. This program includes a four-month business mastermind and a business retreat in Southern California. Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.  Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

What does it take to build one of the fastest-growing marketing consultancies in the U.S.? Erik Huberman, Founder & CEO of Hawke Media, joins me to share his journey from launching and selling two e-commerce startups by age 26 to scaling a $150M+ marketing empire that's helped over 5,000 brands grow.From his early experiments sending 1,000 outfits to bloggers (turning $20K into $1.2M in sales) to creating Hawke Media's outsourced CMO model, Erik reveals the principles, strategies, and mindset that continue to drive his success.We also dive into AI's role in the future of marketing, building trust in noisy markets, and how Hawke Ventures and Hawke.AI are shaping the next era of business growth.

Welcome to a special author's episode of The Data Chief, where we delve into the minds of three influential authors who are shaping the conversation around data and AI. First, Geoff Woods, author of The AI-Driven Leader, shares his philosophy of prioritizing strategy over technology to make faster, smarter decisions. Next, Wendy Batchelder, author of The Data Governance Handbook, discusses how to transform governance from a rigid bureaucracy into a business accelerator by focusing on business outcomes. Finally, Malcolm Hawker, author of The Data Hero Playbook, challenges data leaders to adopt a heroic mindset by becoming customer-driven and aligning their incentives with business success. Join us to learn how to lead effectively in the AI era by building a strategy-driven, governed, and customer-centric data function.The Data Chief Podcast: Author Episode Key MomentsGeoff Woods: The AI-Driven LeaderFrom "IT Problem" to Strategic Partner (06:20): Woods advocates for viewing AI as a "strategic thought partner" rather than an assistant or replacement, and emphasizes that AI strategy must align with business strategy.The CRIT Framework for Smarter Prompts (12:25): He introduces the CRIT framework for prompt engineering: Context, Role, Interview, Task. This method helps leaders get non-obvious, high-impact strategies from AI by having the AI ask the right questions.Beyond the Bottom Line: AI's Human Impact (22:17): Woods discusses the ROI of AI, including a case where AI identified savings equivalent to 2% of a company's revenue. Wendy Batchelder: The Data Governance HandbookData Governance as an Accelerator (32:33): Wendy Batchelder addresses the myth that data governance is a "dirty word" or a code for "no," arguing that its true purpose is to be an accelerator.Speaking the Language of Business (35:17): Batchelder emphasizes that data governance should be embedded from the start of a project, not as an afterthought. She provides an example of "bad" vs. "good" communication, urging data professionals to speak the language of the business.Measuring Value with Business Outcomes (40:00): She outlines how to measure the value of data governance by connecting it to business outcomes like increased revenue or improved customer service. Malcolm Hawker: The Data Hero PlaybookFrom Limiting Mindset to Growth Mindset (56:00): Hawker discusses why he wrote the book, calling the current moment a "do or die" opportunity for CDOs. He challenges the "limiting mindset" that leads to defeatism.Customer-Driven, Not Data-Driven (1:08:00): He urges data leaders to be "customer-driven, not data-driven," emphasizing the need for data teams to become more business literate.The Power of Product Management (1:14:00): Hawker advocates for bringing product management disciplines into data teams. This approach focuses on putting the customer at the center and ensures that data products are economically viable and tied to ROI.Key Quotes:"It is not technology first, strategy second. It is strategy first, technology second.” - Geoff Woods"The companies that are treating data as something that helps drive business outcomes are thinking about data at the beginning and set up at the end." - Wendy Batchelder“If you deliver value to your customers, if you are the lever of change and transformation in your organization, if you show value from data, you will get a seat at the table." - Malcolm HawkerMentionsThe AI-Driven Leader: Harnessing AI to Make Faster, SmarterHow AI is transforming strategy developmentData Governance Handbook: A practical approach to building trust in data5 key reasons why data analytics is important to businessThe Data Hero Playbook: Developing Your Data Leadership SuperpowersCDOs and CDAOs: Rethink your role or fade awayGuest Bios:About Geoff Woods Geoff Woods is the #1 bestselling author of The AI-Driven Leader, host of the AI-Driven Leader podcast, and Founder of AI Leadership and The AI-Driven Leadership Collective™, a highly vetted network of executives collaborating to harness AI to build better businesses and better lives. As the former Chief Growth Officer of Jindal Steel & Power, Geoff's strategic leadership helped the company grow its market cap from $750 million to over $12 billion in just four years. Prior to that, he co-founded the training and consulting company behind The ONE Thing, advising businesses ranging from $10 million to $60 billion in annual revenue.About Wendy Batchelder Wendy Batchelder is a three-time Chief Data Officer across financial services, technology & healthcare industries, with a wide understanding of how to take highly technical aspects of data management and translate them into simple, concise business valued solutions that are practical and simple to understand. Her background has led her to lead global data & analytics organizations at four Fortune 500 companies. She approaches situations with curiosity and humility, which has led to applying innovative data solutions to challenges with increased complexity to deliver value that companies can measure.A lifelong learner, Wendy graduated from Miami University with a B.S. in Accounting and Information Systems, from Drake University with a Masters of Accountancy, from University of Iowa with an Executive MBA, and pursues ongoing education through Harvard Business School. Her work history includes EY, KPMG, Aviva, Wells Fargo, VMware and Salesforce.About Malcolm HawkerMalcolm helps senior business leaders harness the power of data to transform their businesses. As a former Gartner analyst, he has consulted with some of the world's largest and best-known brands on their enterprise information management strategies and digital transformation initiatives.He is a frequent public speaker on data and analytics best practices with a passion for Master Data Management (MDM) and Data Governance. He welcomes the opportunity to share practical and actionable insights on how companies can become truly data-driven by implementing the cultural, technical, and organizational changes needed for success in the digital age. He is also the author of The Data Hero Playbook. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Three years ago, it was enough for your Airbnb to have cute décor and a decent location. Today? The game has changed. In this episode, Steph sits down with Jordan, co-founder of Somerled Designs, to talk about what it really takes to compete in the 2025 short-term rental market. You'll learn how Somerled has scaled from a college-friend side hustle to 50+ design projects per month, why they pair market research with creative interiors, and how their signature approach—“where strategy meets design”—helps investors turn underperforming listings into high-return assets. Whether you're investing in a new property or trying to breathe life into an existing one, this conversation will completely shift how you think about design, guest experience, and ROI. Connect with Somerled Designs Website: somerleddesigns.comInstagram: somerled.designs Connect with Steph Website: theweberco.com Instagram: @theweberco  

This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.comSummary:Turn your Substack into a reliable revenue system—without funnels, hype, or a massive audience. We connect the dots from Why Niching Is a Trap (function > form, positioning > niching) and Clients & Customers on Purpose (Forever Offer, Be a Blessing marketing), then apply them on Substack to move people from free reader → paid subscriber → perfect-fit client.You'll learn:* Why positioning beats niching (presence & preeminence > tactics & tricks)* How to frame a durable Forever Offer that actually converts* The Be a Blessing content approach (reflection, action, invitation)* A simple conversational flow: Icebreaker → Diagnostic → Low-ticket → Mid/High-ticket* How Substack operationalizes exposure → proximity → access* The ROI reality: ~20% conversation→offer conversion vs. typical 1–2% opt-in→salePreview Listener Chapters00:00 – Welcome & series context (Part 3 of 3)01:47 – The Situation: the compensation–obligation imbalance (and why “situations” ≠ “problems”)06:12 – Why Niching Is a Trap: function over form, positioning over tricks14:23 – Clients & Customers on Purpose: Forever Offer, blessing-based publishing, conversational flowLinks & Resources* Click here to subscribe to Transcendent Solopreneurship on Substack* Free coaching by email (Catalyst Exchange)Click here to get clarity on your #1 priority & constraint.Call to ActionPaid subscribers can continue to the step-by-step Substack build: * Audience quality vs. social* All-in-one publishing and distribution* Concentric circles of proximity and access (free → paid subscriber → client)* Soft CTAs that actually convert* The exact process that moved my client conversions from 2% → 20%Upgrade to get the full replay, playbook and examples.Beyond the Preview20:00 – Why Substack Works: audience quality, all-in-one publishing, distribution to outposts25:54 – The Engine: free → paid → client (concentric circles, soft CTAs, GPT-assisted depth)36:12 – Results & ROI: 20% vs. 1–2%, time/expense comparison, next steps41:47 – Wrap-up: resources, replays, implementationPrefer to watch? Here's the video replay.↓↓↓

Kaseya made headlines at DattoCon by announcing its shift to becoming an “AI-first” company, highlighted by its acquisition of INKY, a generative AI email security provider. Alongside this, the company unveiled new Datto products and teased its upcoming Cyber Resiliency Platform for 2026. While Kaseya's vision of unified, intelligent automation sounds ambitious, many managed service providers (MSPs) remain skeptical, wanting to see real product integration rather than marketing promises.AI's impact on the workforce also dominated discussion, with reports showing that one in seven U.S. jobs faces automation risk. However, experts emphasize that AI isn't eliminating jobs—it's transforming them. The real challenge for businesses lies in broken workflows and poor operational readiness, not the technology itself. For MSPs, this creates a new opportunity to help organizations document processes, integrate AI effectively, and deliver measurable ROI.Meanwhile, OpenAI's trillion-dollar compute deals with major tech firms reveal the escalating financial pressure behind the AI race. Despite massive commitments with Nvidia, AMD, and Oracle, analysts question the sustainability of such spending as compute costs surge. This “AI bubble” highlights that power and price, not innovation, may soon be the industry's greatest constraints, pushing businesses toward efficiency and smarter workloads.Finally, companies like Snowflake, IBM, Otter.ai, and Google are leading the next evolution of AI—turning it into infrastructure. From data management and cost-efficient models to meeting automation and browser-based AI agents, these developments mark the shift from experimentation to real-world integration. The emerging “intelligence layer” means that AI will soon underpin how services, systems, and workflows connect, defining the next frontier for MSPs and tech providers alike. Four things to know today 00:00 At DattoCon, Kaseya Sells an AI Future — But MSPs Want Proof, Not Promises04:19 AI Isn't Taking Jobs — It's Exposing Broken Workflows and Creating a New Service Market06:41 AI's Real Risk: Not Job Loss, But Business Disorganization and Soaring Compute Costs08:42 The Intelligence Layer Emerges: Snowflake, IBM, Otter, and Google Show How AI Becomes Infrastructure  This is the Business of Tech.     Supported by:  https://scalepad.com/dave/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship

Today's guest is Kevin Ahlstrom, Associate General Counsel in Patents at Meta. Kevin brings extensive expertise in navigating intellectual property challenges in the rapidly evolving technology sector. He joins Emerj Editorial Director Matthew DeMello to discuss the evolving role of patent strategy in the age of AI innovation. Kevin also shares practical insights on streamlining legal workflows and aligning intellectual property management with AI development to drive greater innovation, efficiency, and ROI. Today's episode is sponsored by Filevine. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business' podcast!

Today's guest is Padma Hari, Chief Digital Officer at Nestlé Purina. With over 20 years of experience shaping digital strategy and driving enterprise-wide transformations, Padma has leveraged AI, analytics, and data-driven insights to deliver measurable business impact at scale. Padma joins Emerj Editorial Director Matthew DeMello to discuss how enterprise leaders can move from siloed decision-making to end-to-end synchronized planning using data and AI. Padma also shares practical takeaways, including how to harmonize goals across business functions, run mock sessions to test new planning processes, and utilize AI to enable faster and more effective decision-making, which boosts operational efficiency and ROI. This episode is sponsored by Crisp. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Are you shaping AI adoption at your organization? Share your experience with fellow executives on the ‘AI in Business' podcast. Apply to be a future guest at emerj.com/expert2. Watch Emerj Editorial Director Matthew DeMello and Kuo Zhang, President of Alibaba.com's conversation on our new YouTube Channel: youtube.com/@EmerjAIResearch.

What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before. I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools. You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content. This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated.You in? Great! Let's start talking copy.__________________________________________EPISODE 162.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.In this episode, Neil Twa sits down with Nicolas from Extremely.com to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon's new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.In This Episode, We Cover:✅ How TikTok and Amazon are leading the shoppable video revolution✅ The secret behind viral videos that generate million-dollar sales✅ Why attention span and content volume are the new marketing currency✅ Frameworks for creating high-converting videos and livestreams✅ How to repurpose TikTok content across platforms for maximum ROI✅ Why every e-commerce brand must start acting like a media company✅ The future of livestream shopping and video gamification

In this episode of the Tax Smart REI Podcast, Thomas and Ryan sit down with short-term rental expert Taylor Jones to break down how investors are transforming ordinary Airbnbs into high-ROI “money machines”, even as the STR landscape becomes more competitive. Tune in to learn: - Why data-driven decisions outperform emotion-based investing every time. - How to identify high-demand markets with built-in traveler traffic and lower risk. - The amenities and design upgrades (like pickleball courts and pools) that can add $30K–$70K in annual revenue. - The 4 ROI levers that drive long-term wealth: tax savings, cash flow, principal paydown, and appreciation. - How to go from zero to under contract in just 32 days and why timing your launch can supercharge returns. - The smart 2025 strategy: buy now, rebrand later to maximize tax benefits and long-term performance. Whether you're looking to buy your first STR or scale a growing portfolio, this episode is a must-listen guide to building a short-term rental business that actually pays you, month after month, year after year. To become a client, request a consultation from Hall CPA, PLLC at go.therealestatecpa.com/3KSEev6 Subscribe to REI Daily & Enter to Win a FREE Strategy Call: go.therealestatecpa.com/41JuQBX Connect with Eckard Enterprises: eckardenterprises.com/taxsmartrei/ Connect with Taylor: https://strsearch.com/ The Tax Smart Real Estate Investors podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests. Any mention of third-party vendors, products, or services does not constitute an endorsement or recommendation. You should conduct your own due diligence before engaging with any vendor.

Today I'm joined by Sanjiv Yajnik, President of Financial Services at Capital One. We cover why tech integrations are still the biggest challenge for F&I, how lenders are anticipating an EV market slowdown, why "6%" is the most important number in dealership leads and much more. This episode is brought to you by: 1. vAuto - As the industry's premier provider of end-to-end inventory management solutions, vAuto gives every dealer—from a single point store to the largest groups—the data, insights and tools they need to maximize returns from the new and used vehicle inventory investments. Known for its game-changing inventory management innovations, vAuto provides AI-powered predictive data science to help dealers see their future and consistently make the right, ROI-minded decisions with every vehicle they appraise, acquire, price and retail. Visit @ https://www.vauto.com 2. WarrCloud - Your warranty claims process shouldn't drain your profits—or your people. Our award-winning AI technology transforms OEM warranty processing, helping you capture every dollar you've earned. Dealers reduce costs, speed up reimbursements, and uncover new revenue opportunities—while consistently improving OEM claim scores. The future of fixed ops belongs to those who adapt. Let's talk about automating your warranty processing today by visiting @ https://warrcloud.com/get-an-analysis⁠ 3. Capital One – Many dealers believe digital tools can help boost sales. But early findings from a recent Capital One Auto survey revealed operational challenges dealers are still navigating and how trust is shaped. Listen for insights as to what's been uncovered and where the research is headed. Learn more: https://www.capitalone.com/cars/auto-financing/dealer Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:51 Last year's predictions: right or wrong? 02:21 What is the future of EVs? 04:51 Dealerships' role in the EV transition? 07:28 How does tech create transparency? 13:45 Biggest tech integration challenges? 16:37 How to improve the F&I process? 23:13 How do downturns impact dealerships? 29:00 Best dealership tech stack recommendations? 40:34 Top predictions for dealerships' future? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out OpenSolar OS 3.0 at: https://suncast.media/opensolar More batter density = more value, right? Not so fast.In this episode, we challenge the hype around energy storage density—and reveal what really drives value for battery storage assets.At RE+ 2025, Nico Johnson got to connect with two powerhouse product leaders from Wärtsilä Energy Storage: Neha Sinha, Head of Hardware Portfolio, and Ruchira Shah, Lead for Software Product Management. Together, they're crystal clear about how hardware and software integration impacts performance, revenue, and long-term viability in energy storage projects. And how that translates to strategic value for battery operators.If you think “more megawatt-hours per box” is the endgame, you might be oversizing your system—and leaving cash on the table. Neha and Ruchira explain why “usable energy,” not just nameplate capacity, is the real metric investors should care about. And why that's not solely defined by the MWH you can stuff inside a container.Expect to learn:

It's been five years since Wendy Covey, CEO and Co-Founder of TREW Marketing, and Joe Sullivan, Founder of Gorilla 76, first joined Manufacturing Happy Hour, back when everyone was scrambling to figure out digital marketing during the pandemic.We sit down with them to explore which marketing fundamentals still deliver results and what new tactics manufacturers can't afford to ignore. The core truth hasn't changed: your best content still comes from extracting knowledge from industry experts. But where that content needs to live? That's completely different.PR is making a comeback, or as Wendy calls it, “the second coming of PR” while Joe shares how manufacturers can build knowledge bases from existing content to feed AI tools the right way.Both agree that becoming the best resource for your audience beats trying to game the system every time. And with showing up in ChatGPT becoming both more important and more challenging, manufacturers need to think beyond their own websites to build credibility across digital platforms.In this episode, find out:Why the best content still comes from extracting knowledge from industry expertsWhich timeless marketing strategies still deliver resultsThe surprising resurgence of PR and why engineers are starting to trust it more than everHow showing up in ChatGPT is getting harder, and what actually worksThe patience problem among industrial marketers and why ROI questions after 3 months miss the pointHow manufacturers are successfully using community-driven marketingWhat to look forward to at the Industrial Marketing Summit 2026 and why attendees keep coming backEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“With generative search, they're placing more value in third-party placements. So it's still the idea of being a topical authority, but you can't just do it on your website. You need to be a topical authority in industry publications, Reddit, YouTube, and all these other sources.” - Wendy Covey“Whether it's Google or ChatGPT, they're trying to display the best information and the most helpful possible information. It's just getting packaged up differently. And how do you make sure you're part of what shows up? You build credibility for yourself.” - Joe Sullivan“A lot of digital strategies have evolved but are still tried and true. So that's educating your audience, and publishing content on a regular cadence. Knowing your audience and building a strong value proposition that speaks to their pain points.” - Wendy CoveyLinks & mentions:Industrial Marketing Summit 2026, an annual three-day gathering where manufacturing and industrial marketers connect to share practical insights, learn emerging strategies, and build community with peers facing similar challengesTREW Marketing, partners with B2B technical companies to establish strong marketing foundations, create engaging content strategies, and accelerate growth through research-backed campaigns tailored for engineering audiencesGorilla 76, an industrial marketing agency that helps B2B companies in the manufacturing ecosystem grow through outcome-focused marketing programs built specifically for industrial markets Make sure to visit

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Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

How do you reconnect learning with business outcomes in a world where skills are evolving faster than ever? That's what Vincent-Pierre Giroux, Global Learning & Talent Development Director at Alstom, explores in this episode of the Digital HR Leaders podcast. Host David Green speaks with Vincent-Pierre about the lessons he's learned from leading resets across industries, his perspective on why skills volatility is reshaping mobility and retention, and the leadership qualities that matter most in today's environment of constant change. In this episode, you'll learn: Why reconnecting learning with business outcomes is key to driving real impact How skills volatility is transforming mobility, engagement, and retention What leadership qualities are most critical in a world shaped by disruption How to think about ROI in learning and skills, and measure it meaningfully Practical advice for HR and people analytics leaders to keep their organisations future-ready This episode is sponsored by 365Talents. 365Talents takes a flexible, tailored approach to skills and talent management—because no two businesses are the same. Their adaptive talent intelligence solutions empower HR teams to move faster, build skills-based strategies, and deliver real impact at scale. Want to learn more? Visit www.365talents.com And don't forget to explore the latest thinking on skills and job architecture in this in-depth playbook: The Skills and Job Architecture Playbook Hosted on Acast. See acast.com/privacy for more information.

What if the secret to unlocking creativity, confidence, and collaboration at work wasn't more structure—but more play? Today's guest is living proof that playful rebellion can lead to powerful results. With over a decade of experience in corporate leadership and nearly as many years on the improv stage, this dynamic facilitator and coach has helped thousands of professionals ditch burnout and rediscover joy, connection, and purpose in their work. His book, “Playful Rebellion: Maximize Workplace Success Through The Power of Play,” challenges the idea that productivity and play are at odds. Instead, it offers a bold invitation to infuse our workdays with curiosity, experimentation, and fun without sacrificing results. Drawing from both personal burnout and professional reinvention, he shows how applied improv, strategic play, and intentional facilitation can transform teams and leadership from the inside out. Named one of the Top 100 HR Influencers by Engagedly, and a trusted guide for companies that want to energize their culture, today's guest brings depth, warmth, and a touch of magic (literally!) to everything he does. Please join me in welcoming Gary Ware.  In this episode, we discuss the following:

In this special reproduced episode of The Positive Polarity Podcast, we revisit a powerful conversation with networking guru Lorry Rifkin. We dive into the ins and outs of effective networking— including how to measure ROI from your networking efforts, why it's crucial to enter events with clear goals, and the importance of delegation for strong leadership. Tuning in for the first time or giving it another listen? Either way, you'll find practical, timeless strategies every business professional can use.

In today's episode, we put you in the boardroom and show exactly why the current stack can't answer the ROI question—then we install an operating system. What you'll learn: • The ~$500B blind spot: marketing without an OS • How a PESO Model© OS creates clarity, efficiency, and revenue attribution • The cost of waiting (and what early adopters are seeing) • A Boardroom Checklist you can use this quarter

In this episode, Lady Landlords founder, Becky Nova features interior designer, Linda Farney, who explains how thoughtful design can make rental properties stand out and increase value.She debunks the myth that design is only for the wealthy, showing how small updates like paint, fixtures, and accessories can boost appeal– and how Interior designers can assist each step of the way!Linda walks listeners through how to find the right designer for your rental, setting clear goals, and working within budgets to reduce stress and maximize ROI.===

Send us a textAmazon Vine has stopped showing recommended products to reviewers, leaving sellers without activity. Reviewers often request random items and leave low-star feedback, which may impact listing performance. With limited exposure and inconsistent value, sellers should reassess the role of Vine in their strategy.Sick of low-star Vine reviews and no ROI? Schedule a call to fix your product review strategy now: https://bit.ly/4jMZtxuReady to build your brand beyond Amazon? Book a strategy session and start owning your customer journey: https://bit.ly/4kOz6rr#AmazonVine #AmazonReviewTips #FBASellers #FBAreviews #badreviews Watch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Vine program goes silent with no recommended products00:20 - Random products replacing real offers01:00 - Reddit shows how Vine reviewers react01:40 - Why Vine reviews are usually under four stars02:50 - Sellers should pause Vine during this period03:30 - Are Vine reviewers even helping your listings?04:10 - Amazon may be cutting Vine during Prime deals04:50 - Final warning: Vine could be hurting your brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered livesJohn emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.Key Takeaways:Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can't compromise.Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.Quote: “  So you have to have, somewhere in the mix, the capability to cut through that density and get to an understanding of what does this stuff do that solves a compelling problem in a unique way that somebody will pay money for versus other alternatives that are out there? And that is a combination of talent and skill that you just have to have in the mix. It doesn't usually come from outside.  It's something you have to have internally.”Episode Timestamps: *(04:51) The Trust Tree: Position your brand as a credible voice first, then layer in activation*(11:10) The Playbook: The value of a PR agency *(30:36) The Dust Up: Operating in a startup up within a large company *(33:19) Quick Hits: John's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with John on LinkedInLearn more about Zyter|TruCareLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Francesco Gatti is the Co-founder and CEO of Opensend, a data company for e-commerce brands that converts anonymous visitors into leads. The company works with brands, including TrueClassic, OatsOvernight, Benchmade, AlexaderWang, and Rhone. With over a decade of digital marketing experience, Francesco held roles at companies, including VOLTN, Burrata House, Herb, and Grata.  In this episode… Most brands invest heavily in driving website traffic, yet the majority of visitors stay invisible and never convert. How can companies uncover these hidden audiences and turn them into engaged customers without invading their privacy? According to identity resolution and data-driven marketing expert Francesco Gatti, brands can recognize high-intent visitors and nurture them into buyers by analyzing on-site behavior — like reading product details or checking contact pages — to gauge purchase readiness. He recommends filling ad platforms with rich, accurate data to improve look-alike audiences and cut acquisition costs. By combining quality data with careful personalization, companies can elevate ROI while respecting consumer trust. In this episode of the Up Arrow Podcast, William Harris chats with Opensend Co-founder and CEO Francesco Gatti about turning anonymous traffic into known, marketable relationships. Francesco explains how high-intent signals reveal purchase readiness, why rich data strengthens Meta ad performance, and how AI-driven cohort analysis powers personalized ad creative.

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren't required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn't stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you're early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you're a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.If you've ever wondered how to break through Etsy's algorithm, get real customer testimonials, and build organic buzz—this one is for you.In this episode, we cover: [00:41] William's 20-Year Journey in E-commerce and Founding Stack Influence [03:02] What Really Is a Micro-Influencer (And Why They Work) [06:01] Why Most People Give Up on Influencer Marketing Too Soon [06:43] How to Start Influencer Marketing with Just Free Product [08:50] Benefits Beyond Sales: UGC, Feedback & Market Research [09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance [11:10] Why Driving Sales to Etsy Boosts Search Ranking [15:34] Stack Influence's Unique Platform & Automated Campaigns [20:06] Influencer vs. Affiliate Marketing: What's the Difference? [23:09] Getting Started: DIY Outreach or Full-Service Management [24:22] How Stack Influence Works, Pricing & Vetting InfluencersConnect with William & Stack Influence:

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI.

My guest today is Jesse Zhang. Jesse is the co-founder and CEO of Decagon, one of the fastest-growing AI customer service companies. Decagon provides a centralized AI engine to auto-resolve issues at any time, in every language, and across every channel. Jesse shares his systematic approach to finding product-market fit by asking potential customers exactly how much they'd pay for solutions. We explore why customer service and coding have emerged as the two clearest AI use cases for enterprises, and the key business and technical factors behind Decagon's momentum. We discuss the intense competitive dynamics of building in AI today, strategic decisions around building proprietary models, and deploying AI agents at enterprise scale. Please enjoy my conversation with Jesse Zhang. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠ ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ramp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ramp.com/invest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to sign up for free and get a $250 welcome bonus. – This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ridgelineapps.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about the platform. – This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AlphaSense⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alpha-Sense.com/Invest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:05:49) Building a Company in a Competitive Market (00:07:26) Personal Background and Competitive Upbringing (00:10:32) Challenges and Lessons from Previous Ventures (00:12:21) Ideation and Customer Discovery Process (00:19:31) Developing and Refining AI Customer Service Agents (00:32:26) Voice AI and Future Prospects (00:38:20) Utilizing Customer Interaction Data (00:39:59) Frameworks for Implementing AI in Business (00:41:48) Evaluating the ROI of Coding Agents (00:42:53) The Future of Company Agents (00:45:15) Brand Personality in AI Agents (00:47:48) Investor Interest in AI Companies (00:54:32) The Competitive Landscape of AI Talent (00:57:21) Building Proprietary AI Models (01:10:36) Customer Qualification and Engagement (01:17:27) The Kindest Thing

What if the events you hosted didn't just build authority, but actually filled your programs with clients? So many experts pour time, money, and energy into hosting workshops, summits, or online events, only to end up exhausted with little to no return. The truth is, events can be one of the most powerful ways to grow your business - if you design them with conversion in mind. In episode 460 of the Amplify Your Success Podcast, Kristine Genovese joins me for an On Air Coaching session focused on how to shift her event strategy so she's not just inspiring attendees, but creating an experience that does more than just provide massive value — it naturally leads to new clients. If you've been feeling like your events are too much effort for too little results, this episode will give you a fresh perspective and practical strategies to host profitable, client-converting events. Key Takeaways: [04:12] Why most events fail to convert — and how to shift your focus from giving value and filling seats to filling programs. [07:48] The importance of positioning your event around client outcomes (not just information). [12:30] How Kristine can use her unique expertise to create a signature event that naturally leads to enrollments. [16:55] Why event structure matters — and the small tweaks that turn attendees into clients. [21:47] The role of invitations: how to make your offers feel authentic instead of “salesy.” [27:10] What Kristine learned about creating alignment between her event format and her business goals. [32:40] Melanie's coaching on building authority through events that keep working long after the last attendee leaves.   Connect With The Guest: Connect with Kristine on LinkedIn  Follow Kristine on Instagram  Connect with Kristine on Facebook  Check out Kristine's Website For Some Great Resources    Resources Mentioned in This Episode: Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results. Ready to monetize and optimize your guest appearances? I've opened up 2 Monetization Sessions Get details and apply here.  Discover how to host epic summits that boost authority and fill your programs with the Fast Track Summit System.   

Alright, Note Closers, gather 'round! Scott Carson is here to drop some serious knowledge bombs on how to take non-performing notes and turn them into a freakin' goldmine. Forget about rainbows and pots of gold; we're talking about equity, foreclosures, and ROI that'll make your head spin – in a good way. So buckle up, because we're diving deep into the crazy world of distressed debt.Here's what you'll discover:The Early Buyout Lowdown: Ever wonder why lenders are so eager to ditch certain notes? Scott unveils the secret sauce behind early buyouts and how you can capitalize on their desperation. Hint: it involves low interest rates and banks losing money.Equity Treasure Hunt: Forget buried treasure maps; Scott shows you how to unearth properties with hidden equity, even if they're years behind on payments. Learn to identify those diamond-in-the-rough deals that can lead to serious profits.Foreclosure Ninja Moves: Navigating the foreclosure process can be a real headache, but fear not! Scott breaks down the key steps and strategies to ensure you come out on top. Plus, he'll reveal when to pull the plug and pursue foreclosure.Loan Modification Escape Route: Not all loan modifications are created equal. Scott teaches you how to spot the bad ones and when to bail out of a deal. It's like having a "get out of jail free" card for note investing.Foreclosure-Friendly States: Not all states are created equal when it comes to foreclosures. Scott reveals the top states for quick and easy foreclosures, so you can avoid those bureaucratic nightmares and maximize your profits.In Conclusion:So there you have it, folks! An insightful look at the world of non-performing notes, courtesy of yours truly. If you're ready to ditch the boring investments and dive into the wild world of distressed debt, then start implementing these tips today!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet signed up for the Next Virtual Note Buying Workshop Now!