Podcasts about ROI

I have so many friends struggling with infertility or getting different fertility information from their doctors—”freeze your eggs, don't freeze your eggs, it's okay that you don't get your period, it's a warning sign”. Then I read Dr. Natalie Crawford's amazing book, The Fertility Formula, and I found out that there's a HUGE underlying cause of infertility that I've never heard anyone talk about.  So today, I'm fortunate to have on Dr. Natalie Crawford, a world renowned fertility doctor, a double board certified OBGYN, and author of The Fertility Formula, to clear things up. We're talking about exactly what to do in your 20s, 30s, and 40s for your fertility. And heads up—even if you don't want kids, your fertility is incredibly important for your overall health.  Whether you're trying to put yourself in the best possible position for the future you want, or you're trying to solve a problem, this episode is going to help, and you're going to get information you won't hear anywhere else.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

In This Episode Guest:Chris Van DusenMarketing & Sales | Private Equity | Corporate StrategyChris Van Dusen is a marketing and growth professional with extensive early-stage and capitalization experience. He is the founder of Parcon Media (now Parcon LLC), former Chief Growth Officer of Balanced Health Botanicals, and a key growth partner behind Surf City Still Works.About Chris Van DusenChris launched Parcon Media and scaled it to $1.5M in top-line revenue in under two years before merging into what is now Parcon LLC. The agency worked with brands including Travis Mathew, Experian, University of California Irvine, University of California Office of the President, and Maglite.As Chief Growth Officer of Balanced Health Botanicals (BHB) in Denver, CO, Chris allocated and deployed a ~$20 million marketing budget to democratize CBD and scale BHB into the largest supplier of hemp-derived CBD globally. His strategy fueled massive DTC and brick-and-mortar growth through 2019 and navigated the shifting COVID-19 landscape in 2020—culminating in a $75M sale to Village Farms (NASDAQ: VFF) in August 2021.Simultaneously, Chris helped scale Surf City Still Works in Orange County, CA. He expanded marketing, retained Southern Glazer's Wine & Spirits (the largest spirits distributor in the U.S.), raised $3.7M in capital, and moved operations into a 25,000 sq ft manufacturing facility—the first of its kind in Orange County. He also built a world-class advisory board including Bob McKnight (Founder of Quiksilver) and Travis Brasher (Founder of Travis Mathew), leading to a merger with Kimo Sabe, a Los Angeles-based mezcal company.Chris holds a Bachelor's degree in Economics from the College of William and Mary. He has served on boards including the Orange County Museum of Art (OCMA) and the Irvine Public Schools Foundation (IPSF). He is a member of Entrepreneur's Organization (EO), Young Executive Council (YEC), a National Board member of Alder, and has previously been a member of PTTOW!. Chris frequently speaks on marketing, growth, product-market fit, and brand building.What you'll learn in this episode:● Why truly understanding your customer is the foundation of scalable growth● How conversion rate optimization can 5X your ROI without increasing ad spend● The difference between lifestyle businesses and venture-scale companies● What venture capital investors actually look for before writing a check● Why focus beats chasing every opportunity● How discipline, grit, and “doing hard things” build elite entrepreneurs● The balance between confidence and coachability in leadershipConnect with Chris Van DusenInstagram: https://www.instagram.com/chrismvandusen/?hl=enTikTok: https://www.tiktok.com/@chrisvandusenYouTube: https://www.youtube.com/@officialcvdFacebook: https://www.facebook.com/christophervandusenLinkedIn: https://www.linkedin.com/in/chrismvandusen/ To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠⁠⁠⁠⁠ Become a member of our Podcast community: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/membership⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our email list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to join PodMatch (the "AirBNB" of Podcasting): ⁠⁠⁠⁠⁠⁠⁠⁠https://www.joinpodmatch.com/drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my books on Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/2PaQn4p⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my audiobooks, visit: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F⁠⁠⁠⁠⁠⁠⁠⁠To help support the show:CashApp- ⁠⁠⁠⁠⁠⁠⁠⁠https://cash.app/$drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Venmo- ⁠⁠⁠⁠⁠⁠⁠⁠https://account.venmo.com/u/Chris-Loo-4⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee- ⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/chrisJx⁠⁠⁠⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

The IFA Annual Conference isn't just another event on your calendar. It's one of the most important rooms franchise leaders will step into all year.In this special episode, Tracy and Shannon turn the microphones on each other ahead of the International Franchise Association's Annual Conference in Las Vegas. Between Shannon's nearly two decades of attendance and Tracy's experience as a franchisor navigating the event with intention, they share the insider perspective most attendees don't hear until their second or third year.From the gold that happens in the hallways to the intimidation that even seasoned leaders feel walking into a room of 4,000 professionals, this episode shares how to show up prepared, confident, and strategic. They break down common mistakes, how to approach roundtables like a pro, why vendor conversations matter more than you think, and how to involve your team in your conference plan, even if they're not in the room. They also share a powerful mindset shift that can change your entire experience, walking into the room thinking “there you are” instead of “here I am.”So, whether you're attending for the first time or returning with experience, this episode will help you walk into the IFA conference with clarity, purpose, and a plan to truly maximize your time.Resources:Mary Thompson Kennedy - https://www.buzzsprout.com/2369319/episodes/15380562-navigating-change-and-growth-in-franchising-with-mary-kennedy-thompsonEpisode Highlights:What the IFA Annual Conference really isWhy the hallway conversations matter mostWhere the real ROI happens at IFAOvercoming conference intimidationPlanning your schedule with intentionWinning the roundtable sessionsMaking vendor conversations countInvolving your team from afarBuilding lasting industry relationshipsConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale Website - https://shineexecutivecoaching.com/ Email - shannon@shineexecutivecoaching.com

*The air you breathe, the light you see, and the water you drink have all been quietly sabotaged by modern life—here's how to fight back without ripping your house apart.* Episode Summary In this episode, we shift from last week's hormesis deep-dive to the second weapon in your ancestral mismatch arsenal: your environment. You'll discover how degraded air quality, flickering LED lights, contaminated water, and invisible EMFs are silently wrecking your sleep, fogging your brain, and loading you with toxins—then get a practical, budget-friendly environmental audit you can start this weekend. Question of the Day

Work is making people sick, and quick fixes are not enough. In this episode, I'm joined by Jen Fisher, former Chief Wellbeing Officer at Deloitte, to talk about why wellbeing isn't a perk but a business imperative. We break down why burnout is often rooted in systemic issues and hopelessness, how middle managers shape our daily mental health, and why hope and an understanding of the human nervous system may be the most underrated leadership skills of all. Tune in to rethink what wellbeing means and what it takes to lead with hope right now. Check out our sponsors: Northwest Registered Agent - Protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/achieverfree Shopify - Sign up for a $1 per month trial, just go to http://shopify.com/anxiousachiever Talkiatry - Head to http://talkiaitry.com/achiever and complete the short assessment to get matched with an in network psychiatrist in just a few minutes. Working Genius - Take the working genius assessment today and get 20% off with code ACHIEVER at working http://genius.com Brevo - Meet brevo, the all in one marketing and CRM platform built to help you connect with customers, boost engagement and grow your business smarter. Go to brevo.com/achiever and use code ACHIEVER50 for 50% off.  In this Episode, You Will Learn 00:00 Why wellbeing is more than mental health benefits. 06:00 How burnout led Jen to pioneer the Chief Wellbeing Officer role. 13:00 What does “wellbeing at work” mean? 19:30 The ROI of fixing workplace culture. 23:00 Why does AI make us so anxious?  26:00 Why wellbeing must be part of organizational strategy. 30:00 How constant disruption dysregulates employees. 33:15 What is the definition of a successful leader? 37:15 What workplace data misses about human outcomes. 40:30 The #1 thing employees want from leaders. 46:00 Why middle management is the make-or-break layer. 51:00 Incentives drive culture more than values. 58:15 How to build a wellbeing role inside your organization. Resources + Links Get your copy of Jen's book - Hope Is The Strategy Read Jen's article: “The Wellbeing Imperative: What I Learned Pioneering the Chief Wellbeing Officer Role” Get a copy of my book - The Anxious Achiever Watch the podcast on YouTube  Find more resources on our website morraam.com Follow Follow me: on LinkedIn @morraaronsmele + Instagram @morraam Follow Jen: on LinkedIn @jenfisher + Instagram @jenfish23

Rebuild From Zero follows Josh Ax as he breaks down exactly how he'd start over if the business disappeared—what he'd focus on first, how he'd generate deals fast, and why most investors stay stuck. He shares his path from property management into high-volume real estate, the mindset shift that unlocked scale, and the practical systems that keep lead flow alive even when revenue dips. From hiring and training an acquisition killer to reactivating old leads, tracking marketing ROI, and getting back to fundamentals, this episode is a blueprint for rebuilding momentum in any market. _______________________________ If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv   _______________________________ Follow me on Social Media: Tiktok -   / tonyjavier.tv   Instagram -   / tonyjavier.tv   Facebook Personal -   / tonyejavier   Facebook Business -   / realtonyjavier   ________________________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources ________________________________________ Tony is the owner of an INC 5000-rated Real Estate Investment Company. He has been featured in Bigger Pockets, Wholesaling INC, Steve Trang's Real Estate Disruptors, Joe Fairless' Best Ever Podcast, and many other top podcasts and platforms. When Tony is not working on his business, he enjoys flying his plane. You can see videos on that and how he uses airplanes to save money on taxes. Don't forget to like the video, comment, subscribe to my channel, and share this with a friend if I'm doing my job and providing value to you and your network. If I'm not doing my job please let me know in the comments how I can be better, your feedback is greatly appreciated. See you in the next video!

Kenny Bedwell explains why short-term rentals are harder today—and how data, design, and discipline still create outsized returns.In this episode of RealDealChat, Kenny Bedwell—short-term rental investor, former Citibank data analyst, and founder of STR Insights—breaks down what has actually changed in the Airbnb market over the last eight years.Kenny shares his journey from house hacking a duplex in Buffalo to owning short-term rentals across multiple states and even operating a hotel. We dive into why the “throw it on Airbnb and print money” era is over, how competition and regulation reshaped the landscape, and why data—not hype—must drive every STR decision today.This conversation covers how Kenny uses nationwide data to identify high-ROI markets most investors overlook, why regulated markets can still outperform, how to self-manage STRs without burning out, and what amenities and design choices actually move the revenue needle. Kenny also shares his most expensive mistakes, why parking and neighbors matter more than Instagram aesthetics, and how to think about guest avatars instead of generic “travelers.”If you're considering short-term rentals—or already in the game and feeling squeezed—this episode will reset your expectations and sharpen your strategy.

Notes Connect with Ruby on LinkedIn Download the reports filled with executive thought leadership gold! Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen. Transcript For the full show transcript, see the show notes page here: Episode 167

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode "The reality of a client advocates daily work is translating fear into clarity." Shop owner and coach Clint White explores a powerful shift at the auto repair front counter, from “Service Advisor” to “Repairathist.” He explains that because vehicles represent freedom and control, many customers arrive feeling anxious and financially defensive. As a result, the Repairathist's role becomes part technician, part therapist, focused on translating fear into clarity and helping people feel understood. Customers aren't buying parts, he says; they're buying relief. The conversation dives into how to put this mindset into practice, starting with a “language shift” that replaces industry jargon like “diag” and “DVI” with clear, value-based explanations. This approach invites customers into the process instead of making them feel excluded. White also stresses the importance of transparency, showing clients the “MRI and X-ray” of their vehicle before prioritizing repairs, and ensuring that front counter promises align with what happens in the shop. Ultimately, the episode defines the Repairathist as a professional with an “others first” mindset who builds trust through empathy, honesty, and consistency—delivering an experience so positive that customers remember how they felt more than what they spent. Timestamps 00:00:00 – Introduction 00:01:45 – Introducing the "Repairist" 00:03:15 – Therapy at the Counter: Clint explains that a Client Advocate's role is akin to a therapist, tasked with "translating fear into clarity" for anxious customers. 00:06:45 – The Psychology of the Car: Discussion on how vehicles represent freedom and control, making repairs an emotional issue rather than just a mechanical one. 00:10:15 – Selling Relief, Not Parts: Clint delivers the key insight that customers are not buying repairs; they are buying "relief from their current situation". 00:11:30 – The Experience Economy: The "Steak Dinner" analogy—customers don't remember the price as much as they remember how the experience made them feel. 00:14:00 – The Language Shift: Clint warns against using jargon like "diag" or "DVI," which makes customers feel excluded or stupid. He suggests using "testing and procedures" instead. 00:19:15 – Transparency & The MRI: Clint advocates for showing the customer "everything that is knowable" (the MRI/X-ray) before asking them to make a decision. 00:20:45 – Hiring for Heart: Clint explains that he hires for a "servant's heart" first; technical knowledge is secondary to empathy. 00:22:00 – The ROI of Empathy: Discussion on the business benefits of this mindset, including "sticky" clients, reduced staff turnover, and better reputation. 00:26:45 – Relationship vs. Transaction: Clint defines success not by money, but by building relationships strong enough that clients send Christmas cards years later Clint White, Coaching with Integrity, clint@coachingwithintegrity.llc Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and...

Most practice owners feel the pressure to “keep up with AI” — but few have real clarity on what actually works, what's hype, and what could quietly overwhelm their team.In this episode of the Private Practice Owners Club Podcast, host Nathan Shields sits down with Sharif Zeid, longtime EMR leader and representative of Empower EMR, for a grounded, practical conversation about where AI is truly delivering value in private practice — and where expectations need a serious reset.Drawing on years of experience working with hundreds of practices, Sharif breaks down how AI adoption is accelerating faster than any technology wave we've seen before — and why documentation, scheduling, compliance, and phone systems are at the center of that shift. They also unpack the hidden risks of chasing tools without systems, and why “AI as the solution” fails without strong operational foundations.Together, they explore:Why documentation is still AI's biggest and safest win for practicesHow generative AI (scribes, summaries, chart review) is actually being used in real clinicsWhy “perfect” AI is the wrong benchmark — and how partial wins still create massive ROIThe growing AI arms race between providers and insurance companiesWhere AI helps with compliance — and why trust-but-verify still mattersWhy billing automation is over-promised and under-delivered (for now)The real cost of stacking tools — and how to evaluate ROI per providerWhy team overwhelm is the biggest risk of fast AI adoptionThe rise of AI in phone systems, scheduling, and patient self-serviceWhy patient portals and foundational systems must come before automationHow AI should support decision-making, not replace leadershipIf you're a practice owner trying to decide where AI actually belongs in your clinic — and how to adopt it without breaking your team, your culture, or your systems — this episode offers clarity without hype.

Today's guest is Nishtha Jain, AI Innovation Leader. Nishtha leads enterprise data and AI strategy in the biopharma sector, focusing on aligning advanced analytics and AI systems with real-world clinical, regulatory, and operational workflows. Nishtha joins Emerj Client Narrative & Content Strategy Lead Nick Gertsch to examine why most enterprise AI pilots fail to scale, how unrealistic expectations and poorly defined use cases undermine ROI, and what it takes to design human-centered AI systems that fit how teams actually work in regulated environments. Nishtha also breaks down practical frameworks for measuring value beyond headcount reduction, including return on employee experience and long-term capability building, along with concrete approaches to faster experimentation, customer-driven use-case prioritization, and building flexible operating models that adapt as technology and market conditions evolve. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!

Is direct mail actually back in 2026 — or is it a dinosaur channel that should stay extinct?In this episode of Owned and Operated, John Wilson sits down with Sam Preston (CEO of Service Scalers) to break down how the best home service companies are using direct mail as direct response, why some operators get 14x ROI while others lose money mailing the same market, and the exact levers you can pull to make mailers perform (audience, offer, format, frequency, and iteration).They also get into why “legacy media” still works when executed well, how to think about underserved markets, and why your offer + ticket size determines whether direct mail prints money… or burns it.Key Topics Covered:Why “someone in your market is winning” with direct mail (even if you think it's dead)The 4 audiences to mail (members → active customers → inactive customers → net-new)What formats work: postcards, letters, Valpak, door hangers, even “weird” creative mail

In this Bright Spots in Healthcare episode, Medicare Advantage leaders confront a hard truth: high activity does not guarantee high impact. As Stars cut points rise and margins tighten, traditional segmentation and broad outreach strategies are no longer sufficient. This discussion explores how leading plans are shifting from static stratification to dynamic signal monitoring, identifying which members are realistically movable, and embedding behavioral intelligence directly into operational workflows. The focus is not on doing more. It is on doing what measurably drives lift. Our guests include: Amin Serehali, Chief Data and Analytics Officer, Independent Health Mike Leiper, Director of Government Quality Programs, Highmark Brendan Generelli, Director of Medicare Stars and Quality, Johns Hopkins Health Plans David Burianek, Chief Strategy Officer for Health Plans, MedOrion Together, they explore: How plans are distinguishing between theoretical risk and practical movability, concentrating outreach on members whose behavior can realistically change within a defined window. How leading organizations are integrating claims, pharmacy, grievance, complaint, and social drivers data with behavioral science modeling to move beyond rules based campaigns. Why simultaneous pressure across HEDIS, CAHPS, and Part D often reflects fragmentation in engagement strategy rather than isolated measure failures. How targeted pilots within defined populations create clarity before scaling enterprise wide changes. Why timing is emerging as a strategic lever, with continuous signal monitoring replacing annual segmentation refresh cycles. How embedding intelligence into frontline workflows improves alignment between engagement effort and measurable Stars influence. Panelist Bios: https://www.brightspotsinhealthcare.com/events/beyond-segmentation-how-medicare-advantage-engagement-is-being-rebuilt/ Download the Episode Guide: Get key takeaways and expert highlights to help you apply lessons from the episode. https://www.brightspotsinhealthcare.com/wp-content/uploads/2026/02/Updated-Episode-Guide-Beyond-Segmentation.docx.pdf  Key Insights Summary: Find the top six strategic insights from the discussion, including detailed speaker takeaways and moderator notes. https://www.brightspotsinhealthcare.com/wp-content/uploads/2026/02/Key-Takeaways-Beyond-Segmentation-2.12.26.docx.pdf    Resources: Companion Brief: From Segmentation to Signals This companion brief expands on the behavioral intelligence framework discussed in the episode, outlining how health plans can identify movable phenotypes, align engagement timing with readiness signals, and measure causal lift against specific Stars drivers. Inside you will find insights on: Shifting from annual risk stratification to continuous behavioral signal monitoring Identifying members whose behavior is realistically influenceable within a defined measurement window Reducing wasted outreach and improving ROI through precision targeting Embedding intelligence into operational workflows rather than post hoc reporting To request your copy, email nroberts@brightspotsventures.com. Thank You to Our Episode Partner, MedOrion: Medorion partners with Medicare Advantage plans to integrate behavioral science and advanced analytics into engagement strategy. By layering behavioral phenotyping onto clinical and utilization data, Medorion helps plans identify which members are movable, optimize outreach timing, and improve measurable Stars performance. Learn more at https://medorion.com/. Schedule a Conversation with MedOrion: To explore how behavioral intelligence can strengthen your engagement strategy and improve measurable lift across HEDIS, CAHPS, and Part D, reach out to nroberts@brightspotsventures.com  to schedule a discussion with David Burianek and the Medorion team. About Bright Spots Ventures: Bright Spots Ventures helps healthcare leaders separate signal from noise and accelerate the adoption of what works. We bring health plan, provider, and innovation leaders together through curated content and high-trust convenings to build meaningful relationships and turn insight into action. Explore our podcast at www.brightspotsinhealthcare.com.

This episode is sponsored by tastytrade.  Trade stocks, options, futures, and crypto in one platform with low commissions and zero commission on stocks and crypto. Built for traders who think in probabilities, tastytrade offers advanced analytics, risk tools, and an AI-powered Search feature.   Learn more at https://tastytrade.com/ In this episode of Eye on AI, Nick Frosst, Co-Founder of Cohere and former Google Brain researcher, explains why Cohere is betting on enterprise AI instead of chasing AGI.   While much of the AI industry is focused on artificial general intelligence, Cohere is building practical, capital-efficient large language models designed for real-world enterprise deployment. Nick breaks down why scaling transformers does not equal AGI, why inference cost and ROI matter, and how enterprise AI differs from consumer AI hype.   We discuss enterprise LLM deployment, private data, regulated industries like banking and healthcare, agentic systems, evaluation benchmarks, and why AI will likely become embedded infrastructure rather than a headline breakthrough.   If you care about enterprise AI, AGI debates, large language models, and the future of AI in business, this conversation delivers a grounded perspective from inside one of the leading AI companies.   Stay Updated: Craig Smith on X: https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI   (00:00) From Google Brain to Cohere (03:54) Discovering Transformers (06:39) The Transformer Dominance (09:44) What AGI Actually Means (12:26) Planes vs Birds: The AI Analogy (14:08) Why Cohere Isn't Chasing AGI (18:38) Distillation & Model Efficiency (21:42) What Enterprise AI Really Does (25:20) Private Data & Secure Deployment (26:59) Enterprise Use Cases (RBC Example) (32:22) Why AI Benchmarks Mislead (34:55) Why Most AI Stays in Demo (38:23) What "Agents" Actually Are (43:32) The Problem With AGI Fear (49:15) Scaling Enterprise AI (53:24) Why AI Will Get "Boring"  

Send a textFresh off MortgageCon, Frazier and Michael break down what made this event completely different from the typical mortgage conference experience.From hosting the event inside Universal Studios to AI duels, practitioner-led sessions, and private park access, this wasn't just another sit-in-a-ballroom event. It was immersive, high-energy, and packed with real, usable insights for loan officers who actually want to grow.But beyond the experience, the real value came from the content. The recurring themes were clear: don't lose your humanity in an AI world, stop being a product pusher, and start showing up as a true advisor.This episode covers the biggest takeaways, standout speakers, and the lessons loan officers should actually implement instead of just taking notes and doing nothing.No fluff. No hype recap. Just real insights from a high-impact industry event.What You'll LearnWhy Mortgage Con stood out from traditional mortgage conferencesThe common theme across top speakers: humanity over automationHow storytelling and communication are becoming the new competitive edgeWhy practitioner-led content hits harder than theory and hypeThe role AI should actually play in your mortgage businessHow event environments impact learning, networking, and executionReal Talk Quotes“It's still a mortgage event, but the experience changes everything.”“Don't lose your humanity just because AI is getting louder.”“If you went to MortgageCon and didn't get one takeaway, you chose not to.”“Stop being a rate pusher. Be the advisor.”“You invested the time and money. Now do something with what you learned.”Tactical Takeaways✅ Focus on being a trusted advisor, not just a product or price salesperson✅ Use AI to enhance communication, not replace human connection✅ Create content that answers real client questions you get daily✅ Authenticity attracts the right clients and repels the wrong ones✅ Events only create ROI if you execute on what you learn✅ Community and experience amplify retention of education and networkingWant to Implement What You're Learning?This episode is powered by Empower LO and HL4, where strategy, simplicity, and execution come together to help loan officers grow without unnecessary complexity.

In this episode of Pearls On, Gloves Off, Mary sits down with Mike Abbott, Head of the Thomson Reuters Institute, to unpack the paradox: how can firms be thriving on paper while the ground shifts beneath them? Clients are tightening spend. Work is moving down-market and in-house. AI adoption is accelerating, especially on the client side, yet most of the industry still can't measure ROI beyond "time saved." And the biggest unresolved question hangs over everything: when tech makes legal work faster, who gets the benefit? Mike brings the data, the patterns, and the historical context, plus a sobering signal: late 2025 showed a sharp dip in M&A alongside a rise in countercyclical practices. If you're trying to understand what's actually coming in 2026, this is your listen. In this episode: Record profits… and warning lights: Why a "great year" can still mask real risk (and why it feels eerily familiar). The work is moving: Not just in-house, down-market into the second hundred and mid-size firms. AI as an efficiency engine (for now): Adoption is surging, but ROI tracking is still immature across the ecosystem. The billing model stalemate: If ~90% of billing is still hourly (with "creative" hourly flavors), what happens when AI collapses time-to-deliver? Value gap reality check: The uncomfortable stat: one in four clients say they've never experienced a law firm that delivers value - and what "value" actually means to clients. Legal ops as the bridge: Why the legal ops function is more critical than ever, and why it's unlikely to be a passing trend. Join Mary's Substack Community Follow Mary on LinkedIn Rate and review on Apple Podcasts  

Learn why companies need to understand AI's promise and potential drawbacks for environmental sustainability.     More than 60% of companies are using AI to support or advance environmental sustainability. What are the use cases they're exploring, and how can businesses also guard against the environmental risks of AI?     Join Steve Odland and guest Andrew Jones, PhD, principal researcher at the Governance & Sustainability Center of The Conference Board, to learn about the environmental impact of AI-focused data centers, how companies are capitalizing on AI for sustainability, and how sustainability leaders can demonstrate the ROI of AI applications.     For more from The Conference Board:  AI and Environmental Sustainability: Risks, Opportunities, and What Comes Next  Exiting International Climate Pacts Will Leave The US Isolated  AI Risk Disclosures in the S&P 500: Reputation, Cybersecurity, and Regulation

Watch or listen to episode 315 of the Digital and Social Media Sports podcast, in which Neil chatted with Paige Price, Social Media Creator for the Washington Spirit NWSL Club. Paige discusses building her career in sports and content, her role with the Washington Spirit, getting to know the players and creating content with them, … Continue reading Episode 315: Paige Price on Making Washington Spirit Players Relatable, Team Social Media, the Big Trinity Rodman Return, and more

In this episode, Matt Paige and Rowan Stone, CEO of Sapien, discuss the critical importance of data quality and provenance in AI.Stone, who has experience with on-chain products at Coinbase, introduces Sapien's innovative approach to building a decentralized data protocol that emphasizes 'don't trust, verify' principles.They explore avenues such as incentives, validation methods, and the peer review process used by Sapien to create high-quality datasets.The discussion touches on the implications of bad data, the role of synthetic data, the complexities of achieving accurate AI outputs, and the parallels between the AI and crypto worlds.Key insights are shared on how to ensure models perform safely, the hurdles in the industry, and the trajectory of AI development.Additionally, Stone provides a glimpse into Sapien's efforts to demystify data validation and enhance the transparency and trustworthiness of AI applications.--Key Moments:01:04 The Importance of Data Quality in AI03:32 Challenges and Risks in AI Development07:08 Sapien's Approach to Data Validation08:35 Incentives and Trust in AI Systems13:30 Building a Decentralized Data Protocol23:22 Consensus and Collaboration in AI and Crypto30:55 The Role of Synthetic Data36:17 Future of AI Models and Open Source--Key Links:SapienConnect with Rowan on LinkedInMentioned in this episode:Free report from HatchWorks AI — State of AI 2026What's real in AI this year, what's hype, and what leaders should prioritize — including production lessons, designing for agents, and governance. https://hatchworks.com/state-of-ai-2026/AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you'll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.

In this episode, we're joined by Maryam Ashoori, VP of Product and Engineering at IBM's Watsonx platform. With a background that includes 2 master's degrees in AI, a PhD in Systems Design Engineering, and named on over 30 patents at IBM, she's been on the bleeding edge for over a decade. Currently leading the charge on Agentic AI and AI Governance at IBM, Maryam is a bridge between the theoretical frontier of AI and the messy reality of enterprise deployment. In this episode, Maryam: Tells why AI has been stuck in pilot purgatory for longer than expected, and what you need to do today for a successful enterprise deployment Calls shenanigans on the “biggest, best model” crowd, and why often a smaller, more focused tool is the right choice Explains how to build an agnostic architecture that can handle the realities of an AI world where models advance faster than anybody can keep up Links LinkedIn: https://www.linkedin.com/in/mashoori/ IBM: https://www.ibm.com/us-en Resources Reinventing SaaS: Zuora's AI Transformation | Karthik Chakkarapani and Shakir Karim (Zuora): https://www.youtube.com/watch?v=gHVxnLikMpQ Linear's Secret to Building Powerful AI Products | Nan Yu, Head of Product (Linear): https://www.youtube.com/watch?v=27rGB-6XQJg Chapters 00:00 Intro 02:18 From ChatGPT hype to enterprise reality: use cases, ROI, and the rise of agents 06:11 Security, accountability & governance: who's responsible when agents go wrong? 10:37 Risk-based rollout: use-case scoping, Risk Atlas, and guardrails like PII detection 17:10 Observability for agentic workflows 18:21 Why compute optimization matters 22:58 Designing for model agility: abstraction layers, routing, and picking the right model 27:23 Conclusion Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.Special Guest: Maryam Ashoori.

This episode spans the full spectrum of the cruise industry, from strategic shutdowns to tragic loss at sea. Alaskan Dream Cruises has officially ceased all operations after a review of long-term objectives, highlighting the brutal economics facing small ship operators squeezed between mega-carriers and luxury expedition brands. With just 223 berths across four US-flagged vessels, the fixed costs proved insurmountable against competitors with far greater scale and marketing power.On Norwegian Bliss, the Broadway musical Jersey Boys will officially end its run in February 2026 as NCL pivots away from expensive licensed productions toward rotating variety acts. The move reflects a fundamental rethinking of onboard entertainment ROI, freeing up crew berths and slashing licensing costs in favor of comedians, magicians, and smaller-cast shows.The episode also covers the tragic passing of legendary jazz clarinetist Ken Peplowski aboard Celebrity Summit during a Jazz Cruises charter sailing, plus key port developments including winter storm disruptions in Norfolk, a pulled dock deal in Haines, Alaska, and new homeporting strategies from Carnival and Holland America targeting drive-to markets.

Innovation spans many areas, and compliance professionals need not only to be ready for it but also to embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode,  host Tom Fox interviews Matt Kunkel, CEO and Co-Founder at LogicGate, about the company's governance, risk, and compliance (GRC) platform and current market trends. Matt recounts his path into regulatory risk and compliance work that led to founding LogicGate and launching its Risk Cloud platform in 2015. A major focus is AI governance. Tom and Matt explore how and why senior management is asking compliance teams to provide governance frameworks despite the absence of a single standard (e.g., NIST/ISO/SOC). Matt explains organizations need scalable processes to triage and route large volumes of AI usage requests, apply guardrails based on data sensitivity and criticality, and avoid becoming a bottleneck to innovation. He emphasizes training and culture to address employee misuse, highlighting risks of exposing proprietary data and the need to define what information is acceptable to input into AI models. The discussion turns to LogicGate's culture and how it has been sustained during rapid, organic growth (no acquisitions). Matt outlines LogicGate's six values: Be as One, Embrace Your Curiosity, Empower Customers, Raise the Bar, Own It, and Do the Right Thing. For evaluating AI and modernizing compliance programs, he frames value in three outcomes: making money, reducing costs, or reducing risk, and describes LogicGate's value realization framework that translates efficiency and ROI into business terms. He also describes Risk Cloud as an orchestration layer for compliance programs and anticipates more “intentional AI” and selective use of agentic capabilities rather than fully autonomous end-to-end program execution. Key highlights: From Consulting to GRC: Coding, Madoff Investigation, and Founding LogicGate Why AI Is Supercharging the “G” in GRC LogicGate's Culture Playbook: Values That Scale with Hypergrowth How to Evaluate AI Tools in Compliance: Proving Value, ROI, and “Intentional AI” Cybersecurity in 2026: AI-Powered Social Engineering, Deepfakes, and Risk Mapping What's Next for GRC by 2030: Agents, Responsible AI, and Tech as the Glue Resources: Matt Kunkel on LinkedIn LogicGate Innovation in Compliance was recently ranked Number 4 in Risk Management by 1,000,000 Podcasts.

Simon examines the critical importance of discipline in property investing through the mantra, "Don't break your own rules."  He shares personal anecdotes of turning down lucrative-looking deals—including a large portfolio option and a hotel—because they failed to meet his specific criteria, such as a 50% return on investment within two years. He warns against the property hamster wheel, where investors continuously chase the buzz of new deals without stopping to enjoy the financial freedom they have already built. KEY TAKEAWAYS Successful investing requires clear parameters—such as specific cash flow requirements or return on investment (ROI) percentages—to ensure you only engage in truly "great" deals. Look for a 50% return on investment within two years when dealing with property options, ensuring the initial capital is recovered quickly. Even experienced investors can be tempted by creative financing or unique assets (like hotels), but if the project adds excessive noise or time-demands without meeting core rules, it should be rejected. Most investors only need three to five properties (like HMOs or SAs) to replace their basic income BEST MOMENTS "I see too many people buying properties that are not great deals... maybe they're not clear on what makes a good deal for them, and I want to make sure you avoid that mistake." "Am I just doing this because I can do it, rather than I'm doing it because it's a great deal? That's a trap I see many property investors fall into." "The reason I invest in property... is not because we're passionate about property; it's because we're passionate about what property can do for you." "The reason most people don't achieve their goals is, frankly, they don't put enough time and effort in to achieve what they say they want to achieve because they've not made it important enough." VALUABLE RESOURCES To find your local pin meeting visit: ⁠www.PinMeeting.co.uk⁠ and use voucher code PODCAST to attend you first meeting as Simon's guest (instead of paying the normal £20). Contact and follow Simon here: Facebook: ⁠http://www.facebook.com/OfficialSimonZutshi⁠ LinkedIn: ⁠https://www.linkedin.com/in/simonzutshi/⁠ YouTube: ⁠https://www.youtube.com/SimonZutshiOfficial⁠ Twitter: ⁠https://twitter.com/simonzutshi⁠ Instagram: ⁠https://www.instagram.com/simonzutshi/⁠ Simon Zutshi, experienced investor, successful entrepreneur and best-selling author, is widely recognised as one of the top wealth creation strategists in the UK. Having started to invest in property in 1995 and went on to become financially independent by the age of 32. Passionate about sharing his experience, Simon founded the property investor's network (pin) in 2003 ⁠www.pinmeeting.co.uk⁠   pin has since grown to become the largest property networking organisation in the UK, with monthly meetings in 50 cities, designed specifically to provide a supportive, educational and inspirational environment for people like you to network with and learn from other successful investors. Since 2003, Simon has taught thousands of entrepreneurs and business owners how to successfully invest in a tax-efficient way.  How to create additional streams of income, give them more time to do the things they want to do and build their long-term wealth. Simon's book “Property Magic” which is now in its sixth edition, became an instant hit when first released in 2008 and remains an Amazon No 1 best-selling property book. Simon launched his latest business, ⁠www.CrowdProperty.com⁠, in 2014, which is an FCA Regulated peer to peer lending platform to facilitate loans between private individuals and property professionals. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

SBC continues its Road to Rio series ahead of SBC Summit Rio as SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and guest speaker Ricardo Peixoto, Country Manager for Brazil at SofaScore. Ricardo will be speaking at this year's SBC Summit Rio on the panel Inside the Deal: The Game Behind Sports Sponsorship as they discuss how brands, data, and fan passion collide in the world of sports marketing ahead of the 2026 World Cup.Tune in to today's episode to find out:The Football Landscape: Brazil vs. Argentina: Explore the historic rivalry and generational perspectives on Brazil's and Argentina's prospects for the 2026 World Cup, from fan superstitions to expected quarterfinals and semifinals outcomes.Marketing Strategy: Cutting Through the Noise: Learn how brands can stand out during the World Cup, including the importance of emotional connection over ad spend and how different sectors navigate sponsorship challenges.The Intersection of Data and Emotion: Discover how statistics amplify fan passion, how data drives the “armchair expert” culture, and how fans obsessively prepare for tournaments using platforms like SofaScore.Gen Z and the TikTok Era:  Understand how brands engage younger audiences, the importance of quick, platform-specific messaging, and why FIFA's partnership with TikTok is a long-term play.If you'd like to hear more from our guest speaker, get your tickets now at SBC Events. Ricardo will be talking on the panel from 14:00–14:40 BRT on Inside the Deal: The Game Behind Sports Sponsorship at Stage 3 – Marketing. Once fuelled by superstar endorsements and headline sports deals, sponsorships now play under stricter rules, where integrity, compliance, and authenticity are the new currency. As regulation reshapes the game, one question looms: how can licensed operators and sports organisations keep the passion alive while playing by the rules? The next era of sponsorships starts here.Host: Fernando NoodtGuests: Ana Maria Menezes & Ricardo PeixotoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

AI is no longer optional in fashion, it's infrastructure.In this episode of The Retail Podcast, we sit down with Antonia Dumitriu, Co-Founder & CEO of @Irisphera, to explore how AI-powered virtual styling is transforming online fashion retail.Irisphera offers online brands a plug-in virtual personal shopper that:• Detects correct sizing based on brand size charts• Identifies body shape and colour palette• Automatically selects best-fit clothing items• Enables outfit visualisation on a shopper's own image or private avatarThe results?✔️ Conversion rates doubled✔️ Returns reduced by up to 30%✔️ Increased customer confidence✔️ Stronger brand positioningAntonia shares her journey from working as a stylist at 16 — including editorial work for Vogue Italy — to building proprietary AI technology before the current AI wave took off.We cover:Why AI must solve real problems (not invented ones)The psychology behind purchase confidenceWhy small brands shouldn't “start from zero”Why the Middle East is adopting fashion AI faster than EuropeThe future of fashion: personalization, sustainability & omnichannelIf you're in retail, fashion, e-commerce, AI, or brand building — this is essential listening.⏱ CHAPTER TIMESTAMPS (Derived Only From Transcript)00:00 – Why Brands Don't Need to Start From Zero00:25 – Introduction & Why Early Retail Tech Matters00:48 – Meet Antonia Dumitriu01:21 – Antonia's Background: From Stylist to Founder02:13 – Identifying the Problem in Fashion02:35 – Where AI Fits in Fashion03:02 – Building Proprietary Technology Before the AI Wave03:30 – AI Should Solve Real Problems03:50 – What Is Irisphera?04:18 – How the Virtual Personal Shopper Works04:55 – Privacy & Middle East Deployment05:31 – In-Store Omnichannel Experience05:52 – Customer Feedback & Education07:19 – Why Brands Hesitate to Adopt08:13 – Influencers & Viral Adoption Strategy09:06 – Shopify, WooCommerce & API Integration09:32 – The Future of Fashion & AI10:29 – Target Market: Why the Middle East Leads11:49 – Closing Thoughts

This partnership between Dr. Mamina Turegano and Obagi bridges the gap between clinical dermatology and holistic wellness by uniting Obagi's 35-year legacy in skin science with the world-class expertise of Dr. Mamina Turegano. As a triple board-certified dermatologist, internist, and dermatopathologist, Dr. Turegano brings a rare, 360-degree perspective to hair and scalp health, emphasizing how internal factors like nutrition and lifestyle manifest on the surface. Her background makes her the quintessential advocate for the new Nu-Cil BioStim™ Scalp Serum, a "root-level" innovation designed to fortify follicles and re-densify hair. By highlighting the serum's proprietary BioStim™ Complex and its ability to reduce dry hair fall by 32% in just two weeks, she validates the formula's medical-grade efficacy. The collaboration is a natural fit, as both the doctor and the brand prioritize research-backed results and cellular-level repair. Together, they provide listeners with a sophisticated, science-first approach to achieving visibly fuller, healthier hair.In this episode, Dr. Mamina Turegano also discusses:Going viral with her mom's weird beauty banana peel hackThe social media dilemma for doctors: balancing professionalism with authenticityHer personal 20-year hair loss struggle and the challenge of finding non-irritating solutionsThe clinical trials supporting the efficacy of the Nu-Cil Biostim Scalp SerumWhy scalp health is the key to stopping hair lossThe future of skin–genetics will personalize your dermatology treatmentWe hope you enjoy this episode and gain valuable insights into Dr. Mamina Turegano's journey and the growth of Obagi. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Obagi at www.obagi.com and on Instagram at @obagimedicalRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

This is an Audio Edition episode—originally published on YouTube and optimized for audio listening.Your LinkedIn headshot might be the reason you're not getting job interviews. Recruiters spend more time looking at profile pictures than any other part of your LinkedIn profile. And those images give them a first impression that lasts. In this video, I'll show you how to use Google AI's image model to instantly turn an ordinary selfie into a professional, photorealistic LinkedIn headshot (no expensive photographer required). You'll learn how to adjust lighting, backgrounds, and wardrobe using AI tools to create a recruiter-ready profile picture that boosts credibility, trust, and helps you land more interviews.Note: When using AI to edit your headshot, the goal is to maintain the authenticity of the picture. You should be confident that the final product looks and feels like “you.” Too many edits will make the picture feel too “AI” and can make the picture look less like the real you, both of which will hurt more than they help.

We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite.• shifting from keyword rankings to revenue KPIs• LLM visibility layered on modern SEO foundations• entity clarity, consistent data, and brand trust• quality content over AI slop with lived expertise• GA4 configuration and custom attribution• dashboards that follow dollars not vanity metrics• podcasts and thought leadership as ROI channels• forecasting, risk assumptions, and boardroom languageGuest Contact Information: Website: coreymorris.comLinkedIn: linkedin.com/in/coreymorrisMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this episode of the podcast, we're unpacking the difference between smart, opportunistic investing and shiny object syndrome for female real estate investors who want to build real wealth without burning out.We dive into:What shiny object syndrome actually looks like in real estate—and how it can keep you from ever doing your first dealThe fine line between being distracted and being scrappy and resourcefulWhy committing to one strategy, one market, and one buy box is the fastest way out of analysis paralysisHow we've seen experienced women investors stay opportunistic without creating chaos in their portfoliosWe also share real examples from women in the WIIRE community using creative financing, rent-to-own, long-term rentals, mid-term rentals, and short-term rentals—all within a clear, focused ecosystem.If you're a woman in real estate wondering whether your many ideas mean you're evolving or just avoiding going all-in, this episode is your honest sanity check and practical roadmap.  Resources:Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Episode Summary In this episode, I sit down with Shawn Minard, Chief People Officer at Frazier and Deeter, to unpack what real HR leadership looks like in today's workplace. We dive into everything from learning and development to recruitment, employee experience, and why investing in culture isn't just a “nice to have” — it's a strategic advantage. Shawn shares how his background in HR and technology shapes his leadership approach, and we tackle the tough question: how do you actually measure the ROI of culture? We also explore hybrid work, employee engagement strategies, mental health trends in the workplace, and what it truly means to lead with trust. Shawn opens up about building vulnerability-based trust, hiring for emotional intelligence, and empowering teams through autonomy and accountability. If you're a leader who wants to reduce turnover, strengthen culture, and create a workplace people genuinely want to be part of — this one's for you. Links & Resources Motivosity (Employee Engagement Platform) https://www.motivosity.com/ Shawn's firm: https://www.frazierdeeter.com/ If you enjoyed this episode, be sure to follow, rate, and leave a review. Share it with a fellow leader or HR professional who's passionate about building a thriving workplace culture. Your support helps us keep bringing these conversations to life!

Publishing your book is a moment worth celebrating—but what happens next is what truly determines your book's impact. The most successful authors aren't the ones with the loudest voices or biggest followings—they're the ones who build relationships, create systems, and stay focused on the long game. A strong book launch isn't about short-term buzz. It's about building a bridge between your book and your business. When you treat your book as a strategic asset, every review, podcast interview, and event becomes a stepping stone toward greater visibility and revenue. That's the lens I bring as a book launch strategist. I help authors design launches that feel authentic, achievable, and aligned—using launch teams, soft launch strategy, and virtual events to generate reviews, referrals, and results. If you're ready to turn your book into your best business development tool, let's talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. Now let's dive into our author panel... Jennifer Ledet wrote “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life,” a practical and inspiring guide that helps leaders step out of autopilot and intentionally design a life and career aligned with their values, purpose, and vision for what's next. Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a forward-thinking resource that equips leaders and organizations to create inclusive environments where neurodivergent employees can thrive and contribute at their highest level. Chris Fenning wrote “Effective Meetings: Great Results. Less Pain. Every Time.,” a concise, no-nonsense playbook that helps leaders reclaim their calendars, run better meetings, and drive clear outcomes without wasting time or energy. Please join me in welcoming Chris, Jennifer, and Susan. In this episode, we discuss the following:

Recorded live from McCormick Place in Chicago, this episode marks the official kickoff of the MakingChips journey toward IMTS 2026. With nine months to go, we sit down with two leaders helping shape the show itself: Michelle Edmondson, Vice President of Exhibitions for IMTS, and Bonnie Gurney, Vice President of Strategic Partnerships and Industry Relations. What unfolds is a behind-the-scenes look at how the largest manufacturing technology show in North America is built — from campaign strategy and theme development to visitor planning, education tracks, emerging technologies, and student engagement. This year's theme, "Achieve the Impossible," paired with the campaign message around "Six Days," reflects what IMTS is really about: momentum. It's not just about buying a machine this year. It's about seeing where the industry is heading five years from now. We explore how exhibitors should define ROI, why attendees need a strategy before walking the floor, what's new in 2026 (including the Industrial AI Arena and the 20th anniversary of the Emerging Technology Center), and how young people — including our own kids — can get plugged into manufacturing through Smartforce and the Student Summit. Whether you're an exhibitor, an attendee, or still on the fence, this episode is a practical roadmap for how to get the most out of IMTS — and why it matters more than ever in today's manufacturing climate. Segments (0:00) Live from Chicago: Exhibitor Workshop energy and early IMTS planning (2:17) Hennig's evolving booth strategy and bringing real machines to the floor (3:43) Why you need to be at the MFG Meeting 2026 (4:38) Introducing Michelle Edmondson and Bonnie Gurney from IMTS (7:04) The power of long-term partnerships and IMTS' impact on careers (8:58) Defining ROI for exhibitors: Setting measurable goals before the show begins (11:16) Planning IMTS as an attendee: short-term shopping list vs. long-term vision (13:21) IMTS 2026 theme: "Achieve the Impossible" and the Six Days campaign (14:52) How real visitors shape the ad campaign and messaging (16:07) Student Summit and engaging the next generation (17:40) Family business, succession, and getting kids into manufacturing (21:55) Common exhibitor mistakes — territory gatekeeping and lost opportunities (23:48) Factur: Building consistent pipeline systems for manufacturers (24:54) Behind the scenes: how IMTS develops its theme and campaign strategy (29:25) 20th anniversary of the Emerging Technology Center (30:04) Launch of the new Industrial AI Arena and AI conference (30:59) Education tracks, co-located conferences, and specialized programming (33:56) MakingChips live podcast studio plans at IMTS 2026 (35:47) Rockford IMTS summer party and nonprofit partnership (37:35) Smartforce, Student Summit, and how schools can get involved (39:12) What visitors should be doing right now to prepare (41:19) Housing deadlines and avoiding scam hotel vendors (43:24) Hire MFG Leaders: Recruiting leaders who understand manufacturing (43:52) Will IMTS 2026 be the best show ever? Why optimism is high (45:53) Young founders in manufacturing and the entrepreneurship tailwind Resources mentioned on this episode Connect with Michelle Edmondson Connect with Bonnie Gurney IMTS 2026 IMTS Smartforce Student Summit IMTS Show Planner USMTO Report Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

JP Maroney's BIO:  JP Maroney is a serial entrepreneur, media producer, and business strategist who builds systems that help entrepreneurs and Main Street businesses grow, scale, and sustain long-term success. Over the past three decades, he has founded and led ventures across media, marketing, software, and education—developing a reputation for transforming complex ideas into simple, scalable systems that generate predictable, recurring revenue.   In this episode, Virginia and JP talked about: JP's background in partnerships, referrals, and deal-making Overcoming phone phobia and fear of rejection Why curiosity and asking better questions build stronger relationships Selling outcomes and ROI instead of hours or processes Letting the market guide offers, pricing, and growth   Takeaways: Successful people learn from the mistakes of others.  People think they know the solution, but they don't understand the problem.  The person who asks the questions controls the conversation. Most businesses are founded on failed assumptions. People hate to be sold, but they love to buy.   Connect with JP on his social media accounts to learn more about his work and insights into networking effectively: LinkedIn URL https://jpmaroney.com LinkedIn URL (copy) https://linkedin.com/in/jpmaroney Facebook URL https://facebook.com/jpmaroney Instagram URL https://instagram.com/jpmaroney   Connect with Virginia: https://www.bbrpodcast.com/

Send a textHunter Jensen of Barefoot Solutions, and Sid unpack why AI is moving so fast and the important basics leaders skip during implementation and use: data quality, governance, and a focused strategy that targets real ROI. Hunter shares practical use cases across support, HR, and sales, plus how to deploy secure, private LLMs with RAG for reliable answers from your own data.• Three Cs of data: clean, current, complete• Difference between generative AI and legacy machine learning• Strategy vs policy vs plan vs governance• Risks of public LLMs and data exposure• Practical use cases: documentation, support, HR, sales• RAG explained for secure document search• ROI modeling to pick a killer use case• Hunter's pivot to product and Compass platform• Staying current with daily newsletters over booksReferences:Rocky Mountain Marketing Podcast Ep 410 -Is Your Team Putting Business Data at Risk with ChatGPT with Hunter Jensen https://podcasts.apple.com/us/podcast/is-your-team-putting-business-data-at-risk-with/id1506956667?i=1000727063525The Rundown AI Newsletter - https://www.therundown.ai/Connect with Hunter:Barefoot Solutions - https://www.barefootsolutions.com/Barefoot Labs - https://www.barefootlabs.ai/Email - hunter@barefootlabs.aiThe workplace is changing faster than the conversations guiding it. We're stepping up with a sharper plan for Season Seven: weekly episodes designed to spark action, challenge assumptions, and give you practical tools to build spaces and businesses that actually work. Connect with Sid: Home Page: www.sidmeadows.comPodcast Website: https://www.sidmeadows.com/podcast Sid on LinkedInSid on InstagramSid on YouTube The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

In this solo episode, I reveal the truth most people completely miss about podcasting. The real ROI isn't downloads. It isn't sponsorships. It isn't vanity metrics. It's access. It's trust. It's relationships. It's the ability to sit down with people you admire, build genuine connections, and create opportunities that would have been impossible otherwise. And over time, those relationships compound into something far greater than any single episode. During one of the most challenging financial periods of my life, I felt a tug from God to launch this podcast. It became a way to create meaningful, inspiring conversations with entrepreneurs, and later became something far more powerful. Without intending to, I built a relationship engine that introduced me to clients, strategic partners, great friends, and ultimately helped transform Social Chameleon into the podcast agency it is today. In this episode, I share how long-form conversations accelerate trust faster than any other medium, how podcasting creates proximity to incredible people, and how a single conversation can open doors that alter your trajectory. Drawing from my own journey and the success of influential shows like The Tim Ferriss Show, My First Million, and The Diary of a CEO, I explain how podcasting has quietly become one of the most effective and underutilized business development tools in the world. I also deliver an honest look at why most podcasts never reach their full potential. While starting a podcast has never been easier, sustaining one that creates meaningful impact requires consistency, systems, and the right operational support behind the scenes. Podcasting didn't only grow my business. It rebuilt it.   IN THIS EPISODE: ➡️ Why the true ROI of podcasting has nothing to do with vanity metrics ➡️ How podcasting creates direct access to relationships that lead to new opportunities ➡️ Why long-form conversations build trust faster than any other form of content ➡️ How one conversation can open doors that change the trajectory of a business ➡️ Real-world examples of podcasts that became powerful business and relationship engines ➡️ Why consistency, systems, and a team are the infrastructure of successful podcasts  

On this episode of CFO at Home, Vince and Paul Compeau from Bridgewise Financial Partners discuss applying a ·think like a CFO· mindset to college planning. Paul shares some of his own personal missteps throughout his college planning process, and describes how to take a CFO-style approach to the process; mapping expected costs year-by-year, identifying funding sources, lowering the bill through school selection and financial-aid strategy, and preparing for what can go wrong. They also talk about the importance of choosing the right school, private college discount rates, and what high school counselors and college financial aid offices do and don·t bring to the table when it comes to college planning. For more on Paul and thinking like a CFO throughout the college planning process, go to .bridgewisefinancialpartners.com and click on ·College·. 01:03 Welcome + Why "Think Like a CFO" for College Planning 01:51 Paul's Personal College Mistakes (Late Apps, Transfers, Debt) 04:25 The Real Cost of Extra Years: Tuition + Lost Income 07:03 Defining the CFO Mindset: Love for Kids vs. Clear Financial Planning 12:58 Late-Stage Planning (10th Grade): First Steps & Honest Assessment 15:54 Two-Track Strategy: Student Fit Counseling + Financial Aid Planning 17:35 Maximizing Aid: Pick the Right School + Understand the Formulas 21:27 Why Guidance Counselors & Financial Aid Offices Aren't Your Best Advisors 27:42 Bridgewise College Planning: How They Help + Success Story 29:48 ROI, Selective Client Fit, and Final Takeaways Key Links https://bridgewisecp.bridgewisefinancialpartners.com/ https://www.youtube.com/@bridgewisefinancialpartner2789 https://www.linkedin.com/in/pcompeau/ Contact the Host - vince@thecfoathome.com Want to be a guest on CFO at Home? Send Vince a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1628643039567x840793309030672500  

The Dairy Streamlet is a condensed version of a long Dairy Stream episode and covers the high-level points of the conversation. If this topic interest you, then listen to the full episode on Feb. 18. Dairy Stream host, Joanna Guza, and guest Tera Baker of Nedap discuss the basics of hoof health, automating hoof care, working with your hoof trimmer, artificial intelligence, ROI and the future of hoof health care. This episode is sponsored by Nedap. About the guest Tera Baker is the North American Marketing Manager for the NedapDairy Business, bringing a lifelong passion for agriculture and a career spanning multiple segments of the dairy industry. Originally from Three Oaks, Michigan, she holds a B.S. in Agribusiness Management from Michigan State University and an MBA from Central Michigan University. Tera's career includes roles in pharmaceutical sales and leading the precision livestock sales unit at Topcon, and has spent time living and working with farms in Texas, Wisconsin, and Michigan in addition to national and international roles. She is especially energized by Nedap's commitment to technology creation and its role as a key connector among leading brands serving progressive dairy farmers. Beyond her work at Nedap, Tera remains deeply rooted in agriculture. She farms cash crops with her family, co-owns a precision ag dealership with her husband, and operates a U-Pick flower farm experience. Tera brings a grounded yet forward-looking perspective on dairy technology, innovation, and the future of livestock management.    Compeer Financial is proud partner of Dairy Stream.  Learn more about Dairy Stream sponsorship. This podcast is produced by the Voice of Milk, a collaboration of individual dairy organizations working to improve the future of dairy farm families. Become a sponsor, share an idea or feedback by emailing podcast@dairyforward.com. 

In this episode, we dive into why most online stores lose money because of poor search bars and how to fix it.Paulius Nagys, Co-founder of LupaSearch, explains how modern shoppers have very little patience when they can't find what they want. He shares how AI-powered search understands what a person actually means, even if they use the wrong words.You will also learn how to use search data to predict what customers will want next and how to turn your search bar into a powerful tool for more sales.Topics discussed in this episode:  How the "patience gap" kills revenue. Why keyword search is now a commodity. What AI does to match search intent. How search bars act as feedback channels. Why vector search beats simple keywords. How seasonal trends impact search results. What complex catalogs need to convert. Why "symptom search" helps pharmacies sell How real data simulations prove ROI. What the future holds for AI adoption. Links & Resources Website: https://www.lupasearch.com/ LinkedIn: https://www.linkedin.com/company/lupasearchX/Twitter: https://x.com/LupaSearchGet access to more free resources by visiting the show notes at https://tinyurl.com/mw2nekyxI'd love your feedback. Tap the the link to send me a text.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Today's guest is Laurie Wheeler, Chief Operating Officer – IS&T at MultiCare Health System. Founded in 1882, MultiCare is a locally governed, nonprofit health system serving communities across the Pacific Northwest. Today, it operates 13 hospitals and more than 300 primary, urgent, paediatric and specialty care locations in Washington, Idaho and Oregon. With over 20,000 team members, MultiCare remains dedicated to improving health, expanding access to care and supporting the wellbeing of the communities it serves.Laurie is an accomplished executive leader with more than 20 years of experience driving strategy and delivering results. She is known for turning vision into action through collaboration and strong partnerships, and for successfully advancing complex initiatives within matrixed organizations. Recognized as a decisive executor, Laurie effectively aligns executive teams and C-suite stakeholders across functions - including Finance, Legal, HR, IT and Clinical - to achieve critical organizational objectives.In the episode, Laurie talks about:0:00 An insight into her 25+ year career working in Healthcare and IT2:35 MultiCare's offerings with 13 hospitals, 300+ clinics and full healthcare services3:23 Her role in IT culture, processes and optimizing the ServiceNow platform4:57 Building a robust knowledge base to optimize ServiceNow6:48 Focus on automation, ROI, and scalable IT support systems9:06 How they successfully integrated Overlake Hospital's service desk into ServiceNow11:14 Excitement to expand ServiceNow, automate processes and scale efficiently13:24 How strong governance and structured roadmap ensure successful ServiceNow outcomesTo find out more about all the great work happening at MultiCare Health System, check out the website www.multicare.org

In this episode, Etienne Nichols sits down with Edwin Lindsay, a seasoned MedTech operator and QARA leader, to discuss the systemic challenges facing the pediatric medical device market. Following a personal experience in a neonatal ward, Edwin highlights the stark reality that many pediatric treatments rely on adult devices adapted off-label, often leading to safety risks and clinical inefficiencies.The conversation delves into the "mismatch" of the pediatric market: these devices require the same rigorous regulatory and quality standards as adult products but offer significantly lower financial upside due to smaller patient populations. This creates a barrier for investors and manufacturers, leaving clinicians and nurses to "work miracles" with tools that aren't always fit for purpose.Despite these hurdles, Edwin shares an optimistic vision for the future. He discusses his initiative to build a collaborative network of experts—including regulatory consultants, testing houses, and grant writers—willing to provide pro-bono or at-cost support for pediatric startups. The goal is to create a streamlined regulatory roadmap that prioritizes patient safety without the prohibitive costs that currently stall innovation.Key Timestamps00:45 – The "Pediatric Gap": Why pediatric devices have adult-level requirements but lower ROI.03:12 – Personal Insight: Edwin's experience in the hospital and the "Guinness philosophy" of giving back.05:30 – The danger of adhesives and adapting adult materials for newborn skin.08:15 – Building a pediatric volunteer network: Testing houses and consultancies stepping up.11:40 – Regulatory Roadmaps: Navigating the age variability from premature infants to adolescents.14:50 – Off-label usage risks and the "mindset shift" required for manufacturers.18:25 – Micro-timestamp: The FDA's Humanitarian Device Exemption (HDE) and P-Sub programs.21:10 – Real-world clinical friction: Alarm fatigue and sensor sensitivity in NICU settings.25:40 – The hidden costs: Manufacturing complexity, multiple SKUs, and low-volume production.Quotes"We need to give clinicians the correct tools to work their miracles. They don't want to use products off-label; they want devices actually designed for the children they are saving." - Edwin Lindsay"If you have a pediatric project, there is a community behind you. We are breaking down the barriers of risk and cost because these babies deserve a chance." - Edwin LindsayTakeawaysRegulatory Flexibility: Utilize specific FDA pathways like the Humanitarian Device Exemption (HDE) and the Pediatric Submissions (P-Sub) program to gain early feedback and specialized guidance.Collaborative Cost-Sharing: Seek out "altruistic" partners; many testing houses and manufacturers are willing to work at-cost or under different financial models for pediatric-specific innovations.Design for Sensitivity: Pediatric innovation isn't just about miniaturizing adult tech—it requires solving unique issues like alarm fatigue and skin sensitivity (e.g., non-damaging adhesives).Workflow Integration: Engage the "head nurse" early in R&D to ensure the device fits into the high-stress environment of a pediatric ward without adding to clinical fatigue.ReferencesFDA HDE Program: A regulatory pathway for devices intended for diseases or conditions that affect small populations.Greenlight Guru: The industry-leading platform for QMS & EDC solutions, helping MedTech companies maintain...

Most B2B companies struggle to turn marketing into measurable pipeline. At B2B Better, we build owned media systems that sales teams actually use to close deals, shortening cycles, improving reply rates, and directly influencing revenue. If you're tired of content that looks good on paper but doesn't move the business forward, visit the links in the show notes to learn how we do it differently. If your best clients won't sign case studies because legal says no, this episode shows you exactly how to flip that dynamic. Host Jason Bradwell shares how he cracked this problem working in broadcast media tech, where sports properties refused to give free logo rights to vendors they were already paying. Jason's core point: legal teams don't fear telling the story, they fear losing control over how it's told. Traditional case studies feel like monumental approval chains with multiple drafts and stakeholder reviews. It's easier to just say no. Jason worked for a tech company serving major sports media properties. The opportunity seemed obvious: tell stories about household name clients. But sports rights holders get paid millions for sponsorship rights. Why would they give a tech vendor free permission to use their name for marketing? Most teams try tactics that don't work: anonymous case studies nobody believes, paying for logo rights, using old logos without permission, or giving up entirely and competing on price. Here's what changed. When Jason's team sat down with legal teams, they learned it wasn't fear of the story—it was fear of losing control and bandwidth nightmares. So they launched a podcast with a different value exchange. Instead of "come talk about how great we are," the pitch was "come talk about your work and how you see the industry evolving." Questions submitted in advance. Full approval. Nothing goes live without sign-off. A VP of digital from a major sports league who'd said no to every promotional request for years agreed almost immediately. When Jason asked why, the answer was clear: "For years you've been asking me to do things for you. But this time you asked me to do something for me." The unlock is simple. Traditional case studies ask for public endorsement with high risk and zero personal upside. Editorial podcasts offer a platform to showcase expertise, professionally produced content they can use, and full control. The acceptance rate jumps from 5% for case studies to 70% for editorial podcasts. Sales can share clips without requiring testimonials, and the credibility is more authentic because it doesn't feel like marketing. Chapter Markers 00:00 - The legal blocker problem across every sector 01:00 - Working with sports media properties that wouldn't give logo rights 02:00 - Why GDPR and compliance make traditional case studies nearly impossible 03:00 - Four failed attempts most teams try 04:00 - What legal and compliance teams actually fear 05:00 - How podcasts flip the value exchange 06:00 - The breakthrough moment with the VP of digital 07:00 - Why "look how great they are" beats "look how great we are" 08:00 - Traditional case study vs editorial podcast value exchange 09:00 - The counterintuitive power of implied association 10:00 - The seven-step execution process 11:00 - Using content strategically in sales without testimonials 12:00 - Acceptance rates and ROI timeline 13:00 - Why this works even for clients who'd sign case studies 14:00 - The challenge: Email your top 10 blocked clients Useful Links Connect with Jason Bradwell on LinkedIn Check out The Tim Ferriss Show and The Twenty Minute VC Explore B2B Better website and the Pipe Dream podcast 

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​​Join our champion program: mark@themomentumcompany.comAttend a Thriving Leader event: https://thriving-leader-2026.lovable.app/Instagram: @the.momentum.companyLinkedIn: /momentum-companyIn this episode of The Intentional Agribusiness Leader, Mark sits down with Ed Howie, a highly sought-after retention and branding expert whose work has helped generate more than $350 million in incremental revenue for some of the most recognizable brands in the world.This is not a typical agribusiness conversation — and that's exactly why it matters right now.Ed brings decades of experience working with brands like Chick-fil-A, United Airlines, 7-Eleven, Kroger, and H-E-B, but the heart of this discussion isn't about big brands. It's about helping leaders understand how clarity, alignment, and intentional repetition create sales velocity, peace of mind, and long-term profitability.Ed defines intentionality as doing all you can with what you have today — not what you wish you had, not what you used to have. That mindset shift alone reframes leadership from chasing the next thing to optimizing what already exists.A major theme throughout the episode is incremental revenue. Instead of constantly pursuing new customers, Ed challenges leaders to look in their “kitchen cupboard.” What products, services, or solutions already exist that current customers aren't buying simply because they don't know about them, forgot about them, or were never intentionally guided toward them?The conversation dives deep into why leaders and teams get distracted by novelty. Internal teams get bored with messaging long before customers do, leading organizations to constantly change their story instead of reinforcing it. Great brands don't win by being clever — they win by being consistent.Ed also introduces one of the most practical leadership frameworks in the episode: the words you use and the behaviors you choose. Culture isn't a mission statement or a billboard. Culture is what your people say and do when it matters most. If leaders aren't clear about the exact words to use — and just as importantly, the words not to use — confusion sets in, customers hesitate, and momentum slows.Using powerful examples from Chick-fil-A, Ed explains how scripting language isn't about removing authenticity. It's about creating alignment, confidence, and a consistent experience that customers can trust. Confused customers don't buy. Clear customers do.Mark connects this directly to leadership inside organizations — from onboarding experiences to sales conversations to client retention. When teams lack clarity, they hesitate. When leaders provide clarity, alignment follows. And when clarity and alignment come together, velocity is the natural outcome.The episode closes with a powerful reminder that leadership isn't just about ROI — return on investment. It's about return on impact. When leaders reduce confusion, remove distraction, and focus on what truly matters, the byproduct isn't just growth. It's peace of mind. And peace of mind creates joy.This conversation is a masterclass in intentional leadership, retention, and sustainable growth — especially in seasons where margins are tight and distractions are high.Listen if you are:A leader trying to generate growth without burning out your teamStruggling with customer retention or stalled momentumConstantly changing your message but not seeing resultsLooking to drive incremental revenue without chasing strangersSomeone who believes leadership should produce both results and joy

Diana Feinstein, Founder of Max Pact Health, is a health strategist who helps busy, high-achieving women navigate (peri)menopause with strength, clarity, and confidence. She teaches women to treat their health as their greatest ROI—an investment that fuels energy, stability, and fulfillment in this transformative season of life.Blending behavior science, emotional agility, and personalized health strategy with cutting-edge fitness and nutrition support, Diana guides women through the changes of (peri)menopause with grounded, real-time insight and practical tools tailored to their day-to-day lives.Social Handles:Instagram: https://www.instagram.com/maxpacthealth/Facebook: https://www.facebook.com/profile.php?id=61553425215670LinkedIn: https://www.linkedin.com/in/diana-feinstein-76a36b8/Website: https://www.maxpacthealth.com/ ***********Susanne Mueller / www.susannemueller.biz TEDX Talk, May 2022: Running and Life: 5KM Formula for YOUR Successhttps://www.youtube.com/watch?v=oT_5Er1cLvY Join Substack: https://substack.com/@susannemuellernyc?Enjoy one coaching session for free if you are a yearly subscriber. 700+ weekly blogs / 500+ podcasts / 1 Ironman Triathlon / 5 half ironman races / 26 marathon races / 4 books / 1 Mt. Kilimanjaro / 1 TEDx Talk

How do you know if your app marketing is actually driving growth — or just generating activity? In this episode, we speak with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance, about one of the most misunderstood topics in app growth: measurement. Dane explains why clicks and impressions don't tell the full story, why incrementality matters more than correlation, and how brands often underestimate their real ROI by ignoring offline impact. He also shares a case study where better measurement revealed that media ROI was actually three times higher than previously reported — changing the company's investment strategy entirely. Today's topics include: Why traditional media metrics fail to show true business impact What incrementality really means in app marketing The gap between online measurement and offline revenue A real-world case study showing 3× higher ROI Designing measurement systems that work in a privacy-first ecosystem Links and Resources: Dane Buchanan on LinkedIn M+C Saatchi Performance Business Of Apps - connecting the app industry Quotes from Dane Buchanan “In one line, incrementality is what wouldn't have happened without the media.” “The issue with digital attribution and clicks and impressions is that it doesn't truly show growth.” “If you're only measuring online sales and ignoring offline revenue, you're not seeing the full impact of your media — and that can lead to significant underinvestment” Host Business Of Apps - connecting the app industry since 2012