Podcasts about ROI

In this episode of The D2D Podcast, Sam Taggart dives into the strategies behind growing a scalable business with Eric Bassett and Jake Claus, co-hosts of the Bug Bux Podcast and owners of Natura Pest Control. From their early days knocking doors to becoming industry leaders, Eric and Jake share invaluable insights on delegation, mentorship, and resilience for door-to-door (D2D) professionals looking to scale their careers and businesses.Discover the mindset shifts and practical tactics that have helped Eric and Jake grow their pest control business while empowering other entrepreneurs through their Bug Bucks community. Whether you're a seasoned business owner or a new D2D sales rep, this episode is packed with actionable advice on how to break past plateaus, make strategic investments, and create systems that drive growth.Key takeaways include:Why delegation is essential to scale and how to master the hire-train-develop-delegate process.The long-term ROI of investing in mentors, systems, and people—even when funds are tight.How to manage time and set priorities as a business owner facing endless demands.Why resilience and clear goals are crucial during adversity.You'll find answers to key questions such as:How can I scale my D2D business without burning out?What's the best way to delegate tasks as a new entrepreneur?How do I decide when to hire a mentor or coach for my business?What are the biggest pitfalls small business owners face when trying to grow?How do personal challenges shape success in entrepreneurship?Get in Touch with Eric & Jake:YouTube: https://www.youtube.com/@bugbux Website: https://bugbuxplus.com/ - https://naturapestcontrol.com/ Instagram: https://www.instagram.com/bugbuxplus - https://www.instagram.com/naturapestcontrol/  Private Facebook Group: https://www.facebook.com/groups/bugbuxplus Thank you for listening! Don't miss out on future episodes! Subscribe to The D2D Podcast on Apple Podcasts and Spotify.Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.

Master Your Buy Box: The Note Guy's Guide to Note Investing SuccessHappy Money Mondays, everyone! Scott Carson, The Note Guy, is back with another insightful episode, this time focusing on a crucial aspect of successful note investing: defining your buy box. Think of your buy box as your ideal note profile—the criteria that determine whether a note is worth your time and money. No more chasing every shiny object that comes your way!Scott's approach is all about strategic focus and streamlined efficiency. He's seen it all: the rookie mistakes, the near misses, the occasional big wins—and he's ready to share his hard-earned wisdom with you. He emphasizes that a clearly defined buy box keeps you focused on profitable deals, saves you time and energy, and boosts your overall success.Key Elements of a Profitable Buy Box:Active vs. Passive: Are you an active investor who enjoys hands-on deal-making, or are you a passive investor who prefers low-maintenance, high-yield investments? Your buy box must align with your chosen level of involvement.ROI Targets: What's your desired rate of return? This depends on factors such as whether you're using your own funds or OPM (other people's money), the risk tolerance for your investment, and the timeframe for your investment. Scott suggests higher ROI targets for active strategies and lower targets for passive ones.Geographic Focus: Will you focus on local deals or cast a wider net? Consider factors such as your familiarity with different markets, transportation costs, and the local laws and regulations governing foreclosures. Scott cautions against getting "spread too thin," emphasizing the importance of mastering your local market before expanding.Asset Preferences: Do you prefer residential or commercial properties? What's your preferred price point? Scott suggests prioritizing occupied properties (to minimize rehab costs and potential headaches) and avoiding unique or overly complex assets.Legal Considerations: Are you comfortable navigating judicial or non-judicial foreclosure processes? Judicial foreclosures can be lengthier and more complex, so consider your tolerance for this.Humor and Relatable Moments:Scott sprinkles his expertise with plenty of humor and relatable anecdotes, drawing on his extensive experience in the note investing world. He pokes fun at the "joker brokers" who claim to buy "everything," highlighting the importance of clearly defining your criteria for success. He also shares some cautionary tales about the pitfalls of buying vacant properties or chasing after low-yield, short-term deals.He emphasizes the importance of avoiding "shiny object syndrome," which can lead to making emotional decisions and wasting valuable time and resources. He also cautions against unrealistic expectations and the need to balance active and passive strategies.Actionable Steps to Creating Your Buy Box:Self-Assessment: Analyze your investing style, experience level, financial resources, and risk tolerance.Market Research: Gather information on local market conditions, property values, and foreclosure laws.Define Your Criteria: Based on the previous two steps, create a detailed profile of your ideal note.Test and Refine: Implement your buy box and track your results. Make adjustments as needed, focusing on what works and discarding what doesn't.Building a well-defined buy box is the foundation for successful note investing. By sticking to your criteria, you'll save time, minimize risk, and maximize your potential for profitability. Listen to Scott's podcast for more in-depth insights!Watch the original VIDEO HERE!Book a call with SCOTT HERE!Sign up for the next Note Buying WorkshopLove the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show Vimeo

Andrew Morgans is the founder of Marknology. A full service marketplace agency that since it was founded in 2014 has worked with over 400+ brands, and consists of 35 team members. He has scaled dozens of brands on Amazon to 7 and 8 figures, and has spoken as a thought leader in the ecommerce space all around the world. He currently has equity or ownership in 9 brands on Amazon, manages and operates a warehouse and 3PL in Kansas City, and still loves getting his hands dirty fixing or improving brands small and large alike.  Highlight Bullets> Here's a glimpse of what you would learn…. E-commerce strategies focusing on Amazon and TikTok Shop.Importance of creative marketing in a competitive landscape.Challenges brands face in the current economic environment.Significance of content creation and storytelling for brand differentiation.Role of influencer marketing and collaboration with local creators.Strategies for optimizing Amazon listings and utilizing A+ content.Testing new sales channels and adapting strategies for growth.Leveraging TikTok Shop for direct-to-consumer relationships and data collection.Emphasis on continuous innovation and willingness to embrace change.Importance of evaluating brand narratives and unique selling propositions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Andrew Morgans, founder of Marknology, to discuss advanced e-commerce strategies for scaling businesses on Amazon and TikTok Shop. Andrew emphasizes the importance of creative marketing and storytelling to differentiate brands in a competitive landscape. He shares actionable insights on content creation, leveraging influencer partnerships, and optimizing brand presence. The conversation highlights the necessity for brands to adapt and innovate, focusing on unique narratives and premium content to drive sales and build customer loyalty. This episode is a must-listen for business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Action Item #1: Enhance Storytelling with Creative Marketing: Develop a compelling brand story that differentiates your product from competitors. Utilize premium A+ content on Amazon and incorporate user-generated content (UGC) to build trust and connect with customers.Action Item #2: Leverage TikTok Shop: Use TikTok Shop strategically by creating engaging content and running ads behind high-performing videos. Gather valuable customer data through the platform for future marketing campaigns, improving your overall reach and ROI.Action Item #3: Optimize and Diversify Sales Channels: Continuously optimize your Amazon listings by focusing on hero products and storytelling. Additionally, explore new platforms like Walmart and Chewy to diversify your sales channels and stay ahead of market trends.Resources mentioned in this episode:TikTok ShopRumble.comYouTubeShopifyAmazonChewy.comWalmartAmazon Premium A+ ContentPostmatesUber EatsDoorDashBeautiful.aiThe Body Keeps the Score by Bessel van der Kolk on AmazonTribe by Sebastian Junger on AmazonMarknologyBallsyJesse J. Wroblewski on LinkedInJohn Derkits on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figu...

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry's go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We'll explore key insights from the recently announced grocery category winners and get a sneak peek at what's ahead as other categories and brands compete for ENDCAP supremacy this year. Don't miss this exciting conversation—tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: Importance of a detailed rubric for shopper-centric content. Consistency, storytelling, and clarity in visual content to engage shoppers. Digital shelves require ongoing updates and feedback-driven enhancements. Targeting content appropriately, maintaining relevance, and engaging storytelling. Emphasis on mobile-friendly content length and visibility. Creative mobile hero images maximizing product appeal. Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart. Avoiding overlays that obscure important content through regular audits. End Cap Awards Introduction to the End Cap awards for excellence in digital merchandising. Methodology and objective assessment by industry judges. Focus on U.S. markets initially, with potential international expansion. Shopper centricity, mobile optimization, and sales growth incrementality as key factors. Future improvements include accessibility, ADA compliance, and retailer-specific tailoring. Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics. Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers. Enhancing PDPs with User-Generated Content to boost customer confidence. Legal considerations and innovative uses of influencer content and statistical endorsements. Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies. Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.  

Next in Media spoke with Mark Wagman, Managing Director, MediaLink and Partner, UTA about his CES takes, particularly why the conversation around AI may be shifting from cost cutting to growth.  Mark also discussed whether the TV industry is getting in its own way when it comes to identity and buying platforms, and whether any retail media networks will pivot to Amazon.Takeaways:AI Integration for Marketing EfficiencyAI has transitioned from a cost-cutting tool to a potential superpower that enhances team performance, offering 20-30% better productivity and up to 50% improved ROI.Identity and Targeting Challenges in CTVCross-platform identity graphs and collaborative targeting, such as those by Disney and OpenAP, are emerging trends to address complexities in connected TV (CTV) advertising.Retail Media Growth and ConsolidationAmazon's "retail media in a box" strategy signals potential consolidation as companies streamline operations to leverage existing data and ad technologies.The Rise of Incrementality in MeasurementMarketers focus on measuring incremental value and reducing overlap in campaigns, leveraging tools like media mix modeling (MMM) and AI-driven multi-touch attribution (MTA).Micro-Influencers Over Traditional AdsBrands are increasingly investing in micro-influencers, leveraging niche audiences for higher engagement and ROI compared to traditional banner ads or large-scale influencer deals.Streamlining TV Advertising for SMBsEfforts are being made to simplify TV and streaming ad purchases for small and mid-sized businesses, moving away from complex traditional setups.Ad Tech and MarTech ConvergenceThe merging of advertising and marketing technologies, powered by clean rooms and shared datasets, offers new possibilities for seamless customer journey management.Guest: Mark WagmanHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative

Andrew Amann is the CEO of NineTwoThree Studio, a company that builds custom mobile and web applications for tech brands and funded startups. With over 18 years of experience in the tech industry, Andrew has an impressive track record, including the creation and launch of 14 startups (four of which were acquired), and the development of over 150 mobile and web apps for more than 70 clients.  His expertise in digital business models and profit levers has allowed him to advise companies of all sizes, from startups to billion-dollar enterprises, on how to maximize their return on investment in the digital space. Beyond his app development success, Andrew is a recognized thought leader in AI.  His deep understanding of AI applications extends beyond the hype, focusing on practical uses that drive efficiency and reduce costs. This is evidenced by his two US patents for using machine learning in manufacturing.  Andrew's extensive experience with AI allows him to identify and implement solutions that deliver a positive ROI across a wide range of industries. He's able to cut through the noise surrounding AI and provide clear, actionable advice on how to leverage this technology effectively. As CEO of NineTwoThree, Andrew has led the company to achieve impressive growth, earning a spot on the Inc 5000 list of "Fastest Growing Companies" for three consecutive years. His unique approach to agency management, which prioritizes real-time data analysis and key performance indicators, has enabled NineTwoThree to navigate challenging economic periods, including the COVID-19 pandemic and the war in Ukraine. Andrew's leadership and business acumen demonstrate that informed decision-making, driven by data and a deep understanding of market trends, is crucial for sustained success in today's dynamic business environment. For More Info: https://www.ninetwothree.co/

Discover the latest global real estate trends and untapped investment opportunities. Keith uncovers high-yield new build rental properties that can deliver impressive returns, even in today's challenging market. Don't miss your chance to build lasting wealth through strategic real estate investing. Tune in now to get the insider insights you need to get ahead. The podcast dives into dramatic global real estate trends, with home prices skyrocketing over 10% in countries like Colombia and the Netherlands. It also examines the alarming rise in U.S. homelessness, driven by factors like housing shortages and inflation. To counter these challenges, the show spotlights compelling new-build rental properties that could offer attractive returns for passive investors. GRE Free Investment Coaching: GREmarketplace.com/Coach For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com Show Notes: GetRichEducation.com/536 Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:02   Welcome to GRE. I'm your host. Keith Weinhold, we look at global home price change, the asset class rundown, then the homelessness crisis is mega bad. It just reached new, unprecedented levels, and real estate and inflation has a lot to do with the homelessness surge today on get rich education.   Speaker 1  0:28   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, who delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show. Guess who? Top Selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast or visit get rich education.com   Corey Coates  1:13   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:29   Welcome to GRE from Kent Washington to Tashkent, Uzbekistan and across 188 nations worldwide. I'm Keith Weinhold, and you are listening to get rich education. One reason for a not just national, but global, rise in real estate prices is that you can't fake it. Real property is not a derivative, yeah, you can't fake it. So this really emphasizes the word real in real estate. It's not a crypto within infinite supply. It's not an NFT. You can't fake construction. You can't fake real materials put into property, from concrete to kitchen cabinets. So in the year recently ended, as we catch up to global home prices and select nations, per Fitch Ratings. Let's do that because it was not just a US centric thing. In the Netherlands, the home price change last year was 13% you had that much appreciation in the Netherlands. Colombia, 10% Mexico up 9.3% Brazil had 8% home price appreciation. Australia, 5.2% Australia has just seen year over year home price appreciation for such a long time. The UK had 5% appreciation. Spain, 5% as well. The USA, 4% just like I predicted at the end of 2023 for 2024 It did indeed come in at 4% Canada also had exactly 4% home price appreciation last year, just like the USA did. Denmark 3% Italy and Japan each at two and a half percent. Germany home prices were up just one and a half percent. And France had home prices that fell 3% China had home prices that fell 7.8% that supply versus demand thing in China, where they massively overbuilt, that's why home prices are down there. And as I unveil the depths of the USS homelessness crisis later here on the show, you will see that, yeah, those appreciated real estate prices, like I just mentioned, they have a lot to do with it. Now you might think of the youngest generation, the generation after Gen Z, as generation alpha, and that is true. However, they are no longer the youngest generation, because the babies born on New Year's Day of this year not only got to be featured in feel good local news stories. You know what? They are, also the first members of generation, beta, yeah, which will include children born from 2025 through 2039 so that is the future and the future demographic that's going to demand housing. But first of all, let's look at a year that was yes for years here on the show, we have our asset class rundown shortly after most quarters end, and certainly after a year ends. And today is no different, and this is because at times you've got to compare real estate with the other investment options that are out there. We now have music to play for our asset class rundown feature each time for today and. Future shows. And I know the GRE sound engineer has got to like this. He's also a DJ dropit, Vedrand. Here is GRE 's asset class rundown for the 12 months of last year, residential real estate values were up 4% per the NARS. Single Family existing home price, like I said earlier, single family rents up about 2% per core logic, apartment rents pretty flat, down six tenths of 1% for the year per apartment list, office buildings were down in value 9% the 30 year fixed rate mortgage. It started last year at 6.6% everyone, I mean, everyone, thought that they would go lower, but nope, they ended at 6.9% a little higher. That's per Freddie Mac survey. The s5&p 100 index was up over 23% topping out at 6100 last year. That is the first time the s&p has been up 20% plus in back to back years since 1998 and the s&p is meant to represent 500 companies, but it has become so concentrated due to the rise of the Magnificent Seven stocks that its effective diversification is less than 60 stocks. Morgan Stanley just announced that they expect the SP500, 100 returns to be flat for the next decade due to lofty valuations. Do you know that since 2000 gold has outperformed the s&p last year, gold shot up from about $2,000 peaked near $2,800 and then ended up about 30% for last year, the yield on the 10 year T note was up 63 basis points last year, basically rising from four up to 4.6% by year end. What that means is that that signals higher inflation expectations. Bitcoin up an astounding 111% to end last year around 95k and it topped out at an all time high of 108k oil up just 2% to 72 bucks and a wild card for you. Through October, Bible sales were up 22% compared to the same period versus the previous year. That is GRE 's asset class rundown. It was.    This is get rich education. Let's drop back and do some learning before I update you on housing and the homelessness crisis. Now, a lot of Americans don't really know history that well, and not very many have a good financial education either. But you know, it is quite possible that even the next person you spot in a Trader Joe's aisle has heard of Adam Smith in his landmark 1776 book The Wealth of Nations. Did you know that Adam Smith is the one credited with actually inventing the very concept of supply and demand? Yeah, Adam Smith, a Scotsman is credited with that. He is known as the father of modern economics. You might have already known that. Well, of course, supply versus demand seems to be a more relevant concept than usual. Here with the housing shortage crisis, Adam Smith, he proposed the idea of what he called an invisible hand, that is the tendency of free markets to regulate themselves using competition, supply and demand and self interest, a Darwinian sort of struggle. Really, did you know that he also created the concept of gross domestic product? Yeah, prior to Adam Smith's work, most people considered a nation's wealth based on the amount of gold and silver reserves that they had stored. But Adam Smith said no, it's more about productivity quantified in this GDP in a lot of his work. It also discusses the evolution of human society from a hunter stage with no property rights and no fixed residences, to nomadic agriculture with shifting residences. And then the next stage after that is a feudal society, where laws and property rights are established to protect privileged classes. And finally, that modern society is characterized by laissez faire or free markets, so a good chunk of Adam Smith's work revolved around real estate. Now, the history of economics like that is a phrase that sounds boring. Maybe it is to some people, but as an investor, the least that you should know about Adam Smith's landmark book The Wealth of Nations from the year 1776 is that to review, he invented the supply demand concept. He created the GDP concept, and he championed free markets. That's something you're going to appreciate knowing in your investor life. And also supply demand, as I discussed that in the homelessness problem shortly.    we are a real estate show, and, you know, I just don't hear other real estate shows talk about, well, the unfortunate, I guess, absence of real estate in an increasing number of people's lives now, even if you have a home, learn about how homelessness is gonna make your life worse, too. In fact, it already has. I'm not sure if you've noticed, I will get into that as well. First listen to these two spots, freedom, family investments for an eight to 10% return on your liquid capital and Ridge lending group, they specialize in income property loans. They can really help you, and I would know, because I use them both my self. I'm Keith Weinhold. This is get rich education. Here you go.   Oh, geez, the national average bank account pays less than 1% on your savings, so your bank is getting rich off of you. You've got to earn way more, or else you're losing your hard earned cash to inflation. Let the liquidity fund help you put your money to work with minimum risk, your cash generates up to a 10% return and compounds year in and year out. Instead of earning less than 1% in your bank account, the minimum investment is just 25k you keep getting paid until you decide you want your money back. Their decade plus track record proves they've always paid their investors 100% in full and on time. And you know how I'd know, because I'm an investor in this myself earn 10% like me and GRE listeners are. Text family to66866, to learn about freedom. Family investments, liquidity fund on your journey to financial freedom through passive income. Text family to 66866    Hey, you can get your mortgage loans at the same place where I get mine, at Ridge lending group NMLS, 42056, they provided our listeners with more loans than any provider in the entire nation because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage, you can start your pre qualification and chat with President Caeli Ridge personally. Start Now while it's on your mind at Ridge lendinggroup.com that's Ridge lendinggroup.com   Ken McElroy  12:41   this is Rich Dad advisor, Ken McElroy. Listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  12:57   Welcome back. You're listening to get rich education Episode 536, I'm your host. Keith Weinhold, it is bad. America just hit a record high homelessness number, and it is up double digits, over 18% in just one year. It is even worse when we look at family homelessness and the rise in that and gosh, get this unaccompanied youth homeless, meaning like a 15 year old kid homeless and drifting by themselves. And this is all in the most powerful nation in the world. And even if you have a home. Homelessness is gonna make your life worse, too. We'll also look at how Trump wants to address this. It is major. And finally, are there any solutions to the homelessness crisis in America today? Well, there are now over 771,000 homeless in America, that's up from 653k just last year. And yes, the homeless can be hard to count, but as long as the methodology stays the same, I mean, there you go with the 18% increase. And here's the thing from all the years, from 2007 to 2023, all 16 of those years, we only saw a total increase of 19% during that entire span, and now 18% in just one year this latest year. I mean, talk about exponential and accelerating homelessness growth. And before I tell you about why this is happening, let's get a better idea of the gravity of this sad situation here, and this is all from HUD's newly released annual homelessness assessment report to Congress among subgroups families with children saw the biggest increase as. At 39% year over year. You think that's sad, but consider how sad this is. Unaccompanied homeless children, they're up 10% in just a year, and that was only up 3.4% all of the previous 16 years combined. Veterans are the only group to see a decrease, and the number of homeless people over 65 so we're talking seniors here that is expected to almost triple by 2030 that is just five years away, and it is just widespread too. I mean, nearly no US geography is immune from this spike in homelessness, from Florida to Maine to California to Alaska. Now, even if you have a home, the shoes of that are pretty good, if you're listening to me, you know, why does this even make your life worse? Well, of course, first of all, homelessness can make your city blighted. But beyond that, just think about how many ways it's just changing your week in and week out routine. I mean, have you noticed, like, just take, for example, when you or I walk into some grocery stores anymore. I mean, I notice how different things are than they were just say, five years ago. I mean, you've got to notice some of these things now, more often than there was just a few years ago, there's an armed guard when you walk into a store near the entrance. Well, someone is paying for that security, whether it's the store passing the price along to you, or whether it's a government or municipality paying that, well, that's where your tax money goes. And what about when you're shopping the aisles of a supermarket, or, say, CVS? Well, now even kind of moderately priced items like bottles of moisturizer, they are under lock and key behind a Plexiglas case. That's inconvenient while you're shopping if you need to use the bathroom, oh, now you need to go get a key or learn the door code to access the bathrooms. That's inconvenient when you're done and as you walk out of the store now, they are more likely to have an attendant that checks your receipts on the way out, and this is just one example at the supermarket. I mean, so many of your patterns are changing due to poor people getting poorer, and the homelessness crisis, if you're in a rural area, it probably affects you less. But just take a look around and notice the change. We're not talking about the change from your parents era, but just in your own life over the past, say, three to five years, homelessness is not good for an area's crime rate either. I mean, it is not good to have desperate people, hungry people, these people have nothing to lose if you're homeless and you commit a crime and go to jail. Hey, that might be an upgrade for some people now you've got a warm, clean place to stay in jail. So now that you and I understand more about why this even affects you and I let's talk about why is homelessness growing at this alarming rate, well, higher prices for real estate, which really accelerated in 2021 and they are not going to relent. As I've said elsewhere, home prices are not going to go down in a meaningful way anytime soon as just three weeks ago. Here on our forecast episode, I forecast another 5% of national home price appreciation this year. And it's not just higher prices, it's higher rents. Rents really started taking off in 2021 as well. Well. Higher rents, that means more evictions, and an eviction is the start of homelessness for a lot of people. And a third reason for this surge in homelessness is just that overall lack of housing. I have covered that extensively elsewhere. Yes, the housing supply crisis, and as I'm known for saying, the housing crash already occurred. Did you miss it? It was a supply crash that occurred about five years ago, and a lot of agencies think we're under supplied by 3.7 million housing units. Now, when you look at the new HUD supplied map of homelessness by state, you can very much see that it is about housing, because those regions with the highest home prices generally have the most homelessness. We're talking about the Northeast, the West Coast and Hawaii. And the fourth reason for the homelessness surge is that, of course, inflation started accelerating about four years ago, and people just cannot make ends meet anymore. CPI inflation peaked at 9.1% back. In June of 2022 and year over year, prices are still going up 3% today. Prices are not going down. They're just rising at a slower rate. And of course, inflation hurts the poor and actually helps the wealthy, exacerbating the inequality Canyon the wealthy have assets. Those assets float up in value with inflation and the prices at the grocery store are just a tiny part of a wealthy person spending. But the poor don't own assets that float up with the inflation and higher grocery prices and things like electric bills, well, they comprise a big part of a poor person's income. And fifthly, the massive arrival of immigrants pushed up homeless numbers these past, oh, three or so years. And it remains to be seen how many of those people really get deported. And you know, a sixth reason for homelessness. It's not something new, it's what I'll call all of these background reasons that have been there for decades and are not going away, like how a medical emergency can even drain a middle class person's savings and things like ongoing substance abuse. I mean, drug users often cannot stay employed. So there you have it. What was that? Six big reasons that I've identified for surging homelessness now let's see what Donald Trump has to say and understand that, due to last June Supreme Court decision, Trump now has got more power to clear out encampments and make life for the homeless more difficult, opening the door now to be criminally charged for trespassing and illegal camping. I mean, you really don't want to be homeless today as part of what Trump calls his agenda 47 his plan to tackle homelessness. Here is his preamble.    Donald Trump  21:57   Our once great cities have become unlivable, unsanitary nightmares surrendered to the homeless, the drug addicted and the violent and dangerously deranged. We're making many suffer for the whims of a deeply unwell few, and they are unwell. Indeed, the homeless have no right to turn every park and sidewalk into a place for them to squat and do drugs. Americans should not have to step over piles of needles and waste as they walk down a street in a beautiful city, or at least once beautiful city, because they've changed so much over the last 10 years.    Keith Weinhold  22:40   So that's the problem. Here's the solution. I'll boil down the meat of the Trump agenda, 47 homeless statement to just the most salient 40 seconds for you here. Just listen to this, and as you listen in closely, note that this is not a housing first plan for the homeless. Instead, it's treatment first.   Donald Trump  23:03   Under my strategy, working with states, we will ban urban camping wherever possible. Violators of these bans will be arrested, but they will be given the option to accept treatment and services if they're willing to be rehabilitated. Many of them don't want that, but we'll give them the option. We will then open up large parcels of inexpensive land, bring in doctors, psychiatrists, social workers and drug rehab specialists, and create tent cities where the homeless can be relocated and their problems identified. But we'll open up our cities again, make them livable and make them beautiful.   Keith Weinhold  23:43   Okay, it's not housing first, because, see, he wants to ban urban camping, something that parallels the Supreme Court decision. What this is not is that it is not giving the homeless hotels in the city, like some cities have recently done, converting their hotels into homeless shelters. Instead, this is designating large parcels of cheap land for tent cities, but outside the urban core, like in a big grassy lot, and then bringing in social workers and rehab specialists for them, and that way, his solution is that this city is free of homeless people, and really that is the crux of Trump's plan. But what are some other solutions here? And these are now my insights, not Trump's, that is, build more housing. That's really simple. I mean, this will naturally slow down, accelerating home prices and spiking rents, and we've got to relax regulation and zoning. We had a zoning expert, Nolan gray on the show here last year. Some scholars believe that we should just eliminate zoning in America completely. And one. One way to relax regulation is to Gosh, revisit some of these over the top safety concerns. I mean, look, it increases the cost of the most basic entry level housing when every home needs to have all these thick, fire rated doors and smoke detectors all over the place, and carbon monoxide detectors everywhere, and GFCI electrical outlets all over the place. I mean, hey, it sounds kind of funny to say out loud, but all this stuff contributes to making affordable housing impossible. And another solution is that you've got to kill nimbyism in a lot of cases, yes, that not in my backyard. Ism, you know, a person can act like they're all pro development, and like they're all free market, and they want to have their home built just how they want it, where they want it, but you know what, as soon as their home was built, they don't want others moving near them, yeah, somehow the free market's not so great anymore, okay? And they sure don't want apartment buildings nearby. Well, that is what we need, allowing taller structures to be built. That is called up zoning. It doesn't have to be a gigantic apartment building either. We need more, mmm, properties, multi families, missing middle. That means building more two, three and four unit structures in single family neighborhoods, duplexes, triplexes, fourplexes, because a lot of those can be built so that they look like single family homes. But yet it's something affordable and it helps with density. Another solution to deal with homelessness is to, of course, bring down inflation. The government needs to stop printing, say, $1 trillion to pay for a program, whether that's sending aid to foreign nations or whatever that program is. When more dollars are created like that, it debases the currency everyone else is holding on to, including your dollars, and it makes everyone from landlords to grocers have to raise their prices. And you know, here's the funny thing in the last election for president that we had last year, well, that administration got voted out of office, and many say that the number one reason was due to high inflation, but yet, look at what they voted for with the incoming administration. Everyone expects higher inflation. So there's a real paradox there.    On our YouTube channel, you can watch videos of me going out outdoors and interviewing the homeless. In fact, I'm surprised at how many homeless let me into their tents, and they wanted to show me their makeshift shelters and tell me about their life. I mean, that's kind of the good news. They were open. They were friendly people. I think they really wanted that to get exposed, because they were hoping that people would see that to come do something for them. I think that's why they've been so open with me. So that was good on the flip side, oh gosh. One thing that they have in common is that they all seemingly want to blame somebody else for the condition that they're in other than themselves, like the government or including telling me that landlords are greedy. But it really is fascinating to see from our get rich education YouTube channel, which is different content from this show. Just search the word homeless there on the get rich education YouTube channel and you can see it.    Hey, I want to ask you something. What is your on ramp to real estate investing? Like, how did you approach it? Or how did you get into it? I mean, mine was as a disgruntled employee. That's it. I didn't come from a complimentary professional place. I mean, that's how I became an investor, and there was nothing wrong with my job position. Specifically, I worked with good people and everything. In fact, I had an easy and safe job, and it paid a little bit well. But, you know, safe is not the place to be. Safety is the opposite of freedom. As an employee, you know, I could see that 401 K type plans. They were designed so that you don't get income from them until you're old. It's a salary reduction plan all those working years as well. Well, no wonder that your employer encourages participation in them. That way they're going to keep you working as an employee until retirement, because that's when they're designed to generate income. But see my point here, really is that I did not have a complimentary skill set to real estate investing, and if you do, it can be to your advantage. So you know what I mean. Let's take a couple of friends of. The show here, Robert Helms, host of the terrific real estate guys radio show. He came from a real estate agent family. His dad was an agent. Well, that can help you find deals. How about Ken McElroy, another frequent guest on the show here, very successful real estate investor. Well, he was a property manager before he became a real estate investor, totally complementary skill set. And by the way, two months ago in New Orleans, I was invited to participate in a collective inner circle mastermind group session that Robert and Ken help run. That was cool, but getting back to complementary skill sets, Michael Becker, a former guest here on the show, he was a lender, so he got to see the paperwork of all these successful investors. So he became one himself. I mean, as a lender, you keep seeing savvy investors leverage themselves with debt and then do cash out refinances, a tax free windfall event, all while they keep the asset too well. He wanted to get in on some of that. And I also know real estate investors that started out as handymen, okay, a hands on trade that can totally help when you're starting out as a real estate investor. So do you have a complimentary skill set that can help make you a successful real estate investor. If you don't, then don't despair, because you know what? I don't have one myself. I was just a former employee that wanted something else. I don't have a complimentary skill set to real estate investing. No transferable professional skill. Instead of that, I just became a reader, but not a massive reader. Of course, I was a learner before I was a teacher. I enjoyed learning this stuff, and I also got a good grasp on the numbers and how that works. But importantly, my advantage was I take action, I just keep adding property to my portfolio. You just got to keep doing that, regardless of what's happening in the larger economy or what prices are or what interest rates are.    And as you know, last week, I discussed the advantages of owning and building with brand new build rental property today, and you know, new build and these build to rent properties, those are things that that really wasn't even available when I started out investing. Well, it wasn't. I mean, with new build, oh, your maintenance repair costs are going to be low. You tend to attract a high quality tenant that also tends to stay for a while. Insurance costs tend to be lower on new build. And there's a bigger advantage than all of that in the market cycle right now that I'll get into shortly. Well, historically, the long run average. Do you have any idea what proportion of homes for sale are new build homes? Any guess, like, what share of those homes are new? It's only about one in eight. Yeah, the Census Bureau and the NAR tell us that it's 13% historically. Okay, well, what do you think it is today? Well, today, that number is up. Existing homeowners, they're not selling those homes aren't getting on the market as often due to the lock in effect, and we have to add supply. So in order to do that, we are building more new there's just no other way to bring it to market. Well, today, the proportion of new build homes for sale among all homes for sale is fully double that, at 26% although we're still undersupplied of homes in the US by about 30% you know there are pockets where they've overbuilt with new builds, including in Florida and Texas. So the time could really be right to expand your income property portfolio in one of those places, because builders that we work with at GRE marketplace are really willing to give you a deal now you've got them right where you want them if you're looking for a deal. How does a four and three quarter percent interest rate sound? Yes. Rates on non owner occupied property are about eight right now. They're about seven on owner occupied property, but we've got builders willing to buy your rate down to 4.75% and they're also offering one year of free property management and three months of rent guarantee protection in case your property is not occupied right away. The first one is a brand new build duplex in Inverness, Florida, two beds, two baths, each side, price of 420k projected rent from both sides at $2,830 and the size is 2100 square feet. I mean the. That sounds like it could make your cash flow thin, until you consider that 4.75% fixed mortgage rate the property tax is about one and a half percent and insurance get this projected at just $1,155 a year for an entire new build duplex, and now you might ask, what could the rate of return be on this Florida duplex new build? Well, I projected 5% appreciation for this year. New builds tend to appreciate better than existing property, but let's just use 5% if you have a 25% down payment, that's four to one leverage. So you've got a 20% return on your money. And let's just keep it conservative. When we look at monthly cash flow, that results in a 5% cash on cash return. Add that to your 20% leverage appreciation, you're up to a 25% ROI already. Add in the fact that your tenant is paying down your principal for you by $405 every month. That's 4860 annually, divided by your 105k down payment. That means you've got another four and a half percent return here. Let's just call it four. You're up to a 29% total ROI we haven't even added in yet, your tax depreciation benefit, and now you're up to a return in the mid 30s. Finally, your inflation profiting benefit on your fixed amortizing debt, and you are well into the 40s for a percent return on an annual basis. And of course, most of these are only projections. It could disappoint you at 30 or less, still a nice return, or it could over perform at 50% or more. I mean, this right here is how wealth is built. I mean, this is how you do something that disrupts your entire family tree that was the new build duplex. Then I'll share one other one with you. Here from GRE marketplace. Is a single family rental. This one is in Locust Grove, Georgia. Gosh, it looks really good in the photo here with a two car garage and some brick facing, its price is 339k rent is 2350 The size is 2164 square feet, so only a little bigger than the duplex here in this new build, Georgia, single family rental, four beds, two baths, beautiful looking new construction on the inside, open floor plan, stainless steel appliances, I can't tell whether the floor is LVP or wood laminate, but it's got a flooring type that's resilient, that tenants like, and your rate of return is going to be similar to the duplex ROI that I laid out, though probably not quite as high as the duplex. I mean, with these interest rate buy downs, these could very well be the property types where, in just five years time, maybe even as little as two or three years time after owning them, you look back and you consider how opportunistic you work in this part of the market cycle where there are now more new builds that you can choose from, and a builder was willing To make you a deal to keep their product moving, because they build a little too much in some pockets of Florida, for example. So yes, these and more like them are available, and there are more in Florida, Georgia, Alabama and a number of other states. And you know, something I don't think I shared with you earlier, it's convenient. You can get a spot with one of our GRE investment coaches right on their calendars, you can look at their calendar and pick a date and time that's convenient for you. For a free coaching session, they will learn about you. They'll let you know where the real deals are, if they're right for you at all, all you've got to do is visit GRE marketplace.com, and click on the free investment coaching area. There you are with some real opportunities and an actionable resource. Until next week, I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 2  39:17   Nothing on this show should be considered specific, personal or professional advice, please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively you   Keith Weinhold  39:45   The preceding program was brought to you by your home for wealth, building, get rich, education.com    

Can artificial intelligence redefine the future of drug development and clinical trials?  In this episode of Tech Talks Daily, I sit down with Dave Latshaw, Ph.D., the internationally recognized AI and machine learning expert who serves as CEO of BioPhy. Founded in 2019, BioPhy focuses on using AI to revolutionize the later stages of drug development, a critical yet often overlooked segment of the pharmaceutical pipeline. Dave shares insights into BioPhy's innovative platform, which combines scientific, clinical, and regulatory insights to predict clinical trial success and steer capital allocation. At the heart of BioPhy's approach is its patent-pending AI engine, BioLogic, and generative AI solution, BioPhyRx, designed to enhance clinical trial outcomes, reduce failure rates, and accelerate the time to market for life-saving drugs. Dave also explores how BioPhy's operational assessment model prioritizes immediate ROI by addressing challenges downstream from drug discovery. In our conversation, Dave delves into the complexities of AI adoption in pharma, including the challenges of scaling AI solutions, managing high computational costs, and overcoming stakeholder fears about job displacement. Drawing from his experience at Johnson & Johnson, where his AI innovations contributed to the global rollout of the COVID-19 vaccine, Dave reflects on lessons learned and the transformative potential of AI in healthcare. As we look ahead, Dave discusses the future of AI in reducing administrative burdens on clinicians, automating regulatory compliance, and enabling groundbreaking advancements like DeepMind's AlphaFold.  How can AI transform not just how we develop drugs but also the healthcare outcomes for millions of people worldwide? Tune in to find out, and share your thoughts on the role of AI in the future of medicine.

Unlock the hidden power of your existing video content with insights from the Influencer Entrepreneur's Podcast featuring Jenny Melrose. What if you could dramatically extend the reach of your videos without the constant grind of creating fresh content? Join us as we address the often-overlooked strategy of repurposing video for multiple platforms, turning a single piece of content into an engagement powerhouse. Jenny delves into the challenges faced by creators, such as burnout and resource constraints, and explores how repurposing offers a sustainable solution. Discover how you can seamlessly adapt your video content for different formats like blogs and podcasts, tapping into diverse audiences who prefer various modes of consumption.Jenny shares her tried-and-true techniques for maximizing ROI while enhancing your audience's "know, like, and trust" factor. Learn the secrets of engaging broader audiences across platforms, ensuring your message reaches those who need it most. By repurposing your video content, not only will you save time and resources, but you'll also boost engagement and guide your audience towards your email list and offerings. Whether you're a veteran content creator or just starting, this episode is packed with actionable strategies to amplify your impact and grow your online presence effectively. Don't miss this opportunity to revolutionize your content creation approach and make your video efforts truly worthwhile.Read more HERESupport the show

Welcome back to another episode of the podcast. Today, we are diving into our best tips and tricks when it comes to ditching your full-time W2 and becoming a full-time real estate investor. At WIIRE, that is our ultimate goal: to give you a choice to become W2 optional, and we're diving into our personal situations when we left behind our full-time jobs and things to think about when making this big, life-changing decision.You may not want to quit your W2, and that's totally okay! We hear this a lot: some people genuinely love their job, but we want to help equip you with the tools to make this choice so you can live your dream life, whatever that looks like for you!Thanks for listening, we'll catch you next time!   Resources:Join our Self-Manage Your Rentals for Maximum Profit in 2025 WebinarBe the first to know when doors open again to The WIIRE CommunityLeave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Andrew Cohen, the Executive Vice President of Strategic Sales at Netsurit, steps into the spotlight to share his fascinating journey from a digital transformation company to a global managed service provider. With a wealth of experience and an entrepreneurial spirit, Andrew delves into the world of AI innovations at Netsurit, aiming to boost productivity and profitability for small to medium enterprises. He discusses how the challenges of the COVID-19 pandemic sharpened his resolve and highlights the crucial role of continuous learning in overcoming obstacles and achieving success.  Listeners get a front-row seat as Andrew recounts his unexpected career transitions, from an aspiring athlete and fine art major to a sales leader. Hear firsthand how he navigated the exhilarating shift from entrepreneurship to sales after an acquisition, discovering a natural affinity and passion for the latter. Despite initial hesitations, Andrew found joy and authenticity in connecting with clients and solving their business challenges, demonstrating that even introverts can thrive in sales with the right approach.  This episode also delves into the transformative aspects of Andrew's career, including the importance of strategic hiring and motivation in driving business growth. Andrew opens up about the complexities of transitioning sales roles, revealing the insights he's gained from managing both small businesses and being part of larger organizations. From balancing work and family life to engaging with customers, Andrew's story offers invaluable lessons on authenticity, personal growth, and the power of CRM systems in streamlining sales activities. Join us for an inspiring conversation with a sales leader whose journey is as compelling as his strategies are effective. Andrew earned his BA in Studio Arts from the University of North Carolina, Chapel Hill where he also was a four-year varsity soccer player.   Since 1997, Andrew had been the CEO and Managing Partner at EVOKE, an award-winning Digital Transformation company that partners with our clients to build modern workplace solutions for nearly every common organizational and technological challenge imaginable. In 2019, Andrew launched the EVOKE Engage division that focuses on automation and streamlining of processes. This now allows Netsurit to provide our clients with guidance and solutions on using technology to maximize ROI.  Andrew also serves on the following boards:  Red Cross (Hudson Valley): Board of Directors (Chair)  People USA: Board of Directors (Chair)  Pathfinder FC: Board of Advisors  An avid soccer fan and player, Andrew can be found watching or playing soccer when not in the office as well as spending time with his family.    Quotes: "I never imagined my path would lead me to sales, but the transition from being an athlete and fine art major to a sales leader has been exhilarating and rewarding."  "The COVID-19 pandemic sharpened my resolve and taught me the invaluable lesson that continuous learning is key to overcoming obstacles and achieving success."  "Despite being an introvert, I've discovered a natural affinity for sales, finding joy in connecting with clients and solving their business challenges."  "Leveraging AI for business growth isn't just about technology; it's about understanding and enhancing the business processes for small to medium enterprises."    Links:  Andrew's LinkedIn - https://www.linkedin.com/in/andrew-cohen-91945a4/ Netsurit - https://netsurit.com/en-us/ Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog 

Is it safe to assume 91% of marketing efforts fail? In this episode, Brad Bialy and Steve Gipson uncover the striking parallels between New Year's resolutions and marketing strategies. They explore how lack of consistency, unclear goals, and unrealistic expectations contribute to the high failure rate in both areas. Steve, Director of Sales and Operations with Recruiters Websites, shares actionable insights on how businesses can move past the "resolution mindset" and build sustainable marketing habits that lead to long-term success. The conversation also addresses the unique challenges staffing firms face when adopting marketing strategies, including the belief that “our industry is different.” Brad and Steve provide a compelling case for embracing marketing as an investment rather than an expense, emphasizing the importance of authenticity and trust.  Chapters & Timestamps: [00:00] Welcome and Holiday Recap Brad and Steve share personal holiday stories, including surprises for the kids and reflections on the value of downtime. [02:16] Why 91% of Marketing Fails Brad introduces the startling statistic and draws a parallel between marketing failures and New Year's resolutions. [04:45] The Importance of Consistency Steve emphasizes setting realistic goals and building sustainable habits for long-term marketing success. [07:20] Habits Over Hype: A Marketing Mindset The hosts discuss why consistency, accountability, and measurable goals are crucial for any marketing plan. [11:00] The Trust Factor in Marketing Steve examines why many staffing firms don't believe in marketing and how consultants can bridge the gap. [14:40] Marketing as an Investment, Not an Expense Brad and Steve break down the misconceptions about marketing's ROI and the need for consistent branding. [19:30] Overcoming Industry Excuses Steve debunks the myth that “our industry is different” and explains why marketing is universally effective. [22:55] Authenticity in the Age of AI The conversation shifts to the importance of creating authentic, human-centered content amidst a flood of AI-generated opinions. [27:00] Final Takeaways for 2025 Success Brad and Steve share closing thoughts on setting intentions, staying the course, and making the most of the new year. InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.    

Welcome to the award-winning FCPA Compliance Report, the longest-running compliance podcast. In this episode, Tom welcomes back Brent Carlson and Mike Huneke to discuss a crucial topic in corporate compliance: the return on investment (ROI) in export controls compliance. This pod reviews the challenges compliance professionals face in articulating the value proposition for investments in compliance programs. Brent and Mike highlight the misconceptions about compliance being merely a cost center and explore various ways to demonstrate its tangible benefits to executive teams and boards. The discussion also covers the impact of recent regulatory changes and geopolitical tensions and how companies can proactively address these shifts to ensure robust compliance and leverage new opportunities. By looking at past enforcement actions and drawing parallels with the evolution of the FCPA, the episode provides listeners with critical insights into the practical steps for enhancing compliance programs and the importance of staying ahead of regulatory expectations in a rapidly changing global trade environment. Key highlights: Setting the Stage for Compliance ROI Challenges in Export Controls Compliance Geopolitical Influences on Export Controls Comparing Export Controls to FCPA National Security and Economic Security Solutions and Strategies for Compliance Resources: Hughes Hubbard & Reed website Brent Carlson on Linkedin Mike Huneke on LinkedIn A Fresh Look at US Export Controls and Sanctions Tom Fox Instagram Facebook YouTube Twitter LinkedIn For more information on the Ethico Toolkit for Middle Managers, available at no charge, click here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Stuart Newsome interviews Navaneeth Nair, Chief Product Officer, on how modular RCM strategies, centralized claims management, and denial analytics can transform operational efficiency without requiring a complete system overhaul. Tune in to explore actionable insights on improving automation ROI, attracting tech-savvy talent, and uncovering hidden inefficiencies in the revenue cycle.

Jeannette is joined by Don Welsh, the CEO and President of Destinations International. They explore the evolution of the travel and tourism industry, discussing how Destinations International has expanded from a U.S.-centric organisation to serving over 760 destination organisations in 31 countries. Don shares insights into the challenges of cultural diversity in global business, the importance of collaboration within the tourism ecosystem, and the pressing issues of over-tourism and sustainability. He also reflects on his own career journey, emphasising the value of authenticity, the importance of aligning personal values with professional opportunities, and the necessity of embracing failure as a part of growth. KEY TAKEAWAYS The transition from a U.S.-centric organisation to one that operates in over 31 countries highlights the importance of understanding and adapting to diverse cultural needs and business practices. Building strong relationships within the industry is crucial. Collaborating with other organisations, such as the World Travel and Tourism Council, enhances the ability to address common challenges and share best practices. The need for alignment between destination organisations, local communities, and political leaders is essential for sustainable tourism. Engaging stakeholders in discussions about responsible tourism can help mitigate issues like over-tourism. The journey through various roles in the travel and hospitality industry emphasises the importance of being open to learning and adapting to new challenges, which can lead to personal and professional growth. BEST MOMENTS "The complexity of these jobs have never been greater... how you're going to convene a group of people to deal with maybe over tourism or responsible or sustainable tourism." "I think when you work with different cultures, you have a much higher sense of emotional intelligence because if you want to succeed in different parts of the world, you cannot go in and expect to do business in the way that we do in the U.S." "We believe in the point of collaboration... at the end of the day, our focus is 100% on how the destination can do the best in serving, whether it's a leisure guest, a meeting attendee, or whatever it may be." "It's OK to question yourself. It's OK to say, how did I come across in that meeting? How did I deal with a colleague?" "Let's not reinvent the wheel. Let's learn from each other and grow together." This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANT. Visit our new website https://brave-bold-brilliant.com/ - there you'll find a library of FREE resources and downloadable guides and e-books to help you along your journey. If you’d like to jump on a free mentoring session just DM Jeannette at info@brave-bold-brilliant.com. VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE GUEST A seasoned tourism executive with more than 40 years of experience in the industry, Don Welsh has held positions with almost every sector within the travel and tourism industry. He currently serves as the President and CEO of Destinations International, the global trade association for convention and visitors bureaus and tourism boards. Prior to joining Destinations International, Welsh served as the President and CEO of Choose Chicago. Welsh also held the CEO position at the Indianapolis Convention and Visitors Association and the Seattle Convention and Visitors Bureau. Prior to joining the destination marketing industry, Welsh served as senior vice president for Westin Hotels at its corporate headquarters and has also held senior marketing and sales positions in the corporate offices for Westin Hotels and Resorts and The Ritz-Carlton Hotel Company and also with the MGM Grand Hotel/Casino in Las Vegas. Welsh has served on various boards and committees during his career. He currently serves on the Event Industry Council Board of Directors. ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. CONTACT THE HOST Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant Podcast Description Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot

In this episode of From Waterloo to the Alamo, host Traci Turnquist-Wilson sits down with Robert Cowes, President and CEO of SmartTouch® Interactive, a multi-award-winning digital marketing agency specializing in real estate. With over two decades of experience in driving lead generation and marketing innovation, Robert shares invaluable insights into the rapidly evolving world of real estate marketing.Discover how SmartTouch® Interactive leverages cutting-edge technology, data-driven strategies, and AI-powered solutions to help builders, developers, and communities thrive in today's competitive market. From the latest digital marketing trends to actionable tips for engaging buyers and maximizing ROI, this episode is a must-listen for real estate professionals looking to stay ahead of the curve.Tune in for an engaging conversation packed with inspiration and strategies to elevate your marketing game!#FromWaterlooToTheAlamo #SmartTouchInteractive #RealEstateMarketing #RobertCowes #DigitalMarketing #HomeBuilderMarketing #RealEstateInnovation #MarketingTrends #ROI #RealEstatePodcast #EngelAndVolkers #MarketingStrategies #RealEstateJourney #LuxuryRealEstate #TexasRealEstate #InsideEngelAndVolkers #PodcastLife #RealEstateStories  #AustinRealEstate  #AustinTX  #Podcast #GlobalRealEstate  

Send us a textReady to elevate your bar's marketing game and dominate 2025?January is slow for most of us, making it the perfect time to plan. Most bars struggle with consistent marketing, but a simple strategy can boost customer visits and loyalty, ensuring a strong year ahead.Discover five actionable ways to grow your bar's presence and guest engagement.Learn how to leverage social media, loyalty programs, and email campaigns without breaking the bank.Explore innovative partnerships and the power of data-driven decisions to maximize your ROI.Don't let 2025 catch you off guard—listen now and transform your bar's marketing into a powerhouse strategy!Learn More:The Bar Business Podcast WebsiteSchedule a Strategy SessionChris' Book 'How to Make Top-Shelf Profits in the Bar Business'Bar Business Nation Facebook GroupThank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large. **We are a SpotOn affiliate and earn commissions from the link above.A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Brenton Sellati, VP of Product at Pie Insurance, and Joshua Herzig-Marx as the honorary co-host for this episode to dive into the transformational journey of implementing the product operating model at Pie Insurance.Brenton shares how he overhauled Pie's product strategy, slashing 66% of the roadmap to focus on high-ROI initiatives, aligning leadership, and fostering a product-led culture. With insights from Joshua throughout the discussion, the episode explores the challenges and successes of introducing a problem-first mindset, building cross-functional collaboration, and creating a transparent prioritization system.This episode is packed with actionable advice for product leaders and executives looking to drive organizational change and implement sustainable product practices.All episodes of the podcast are also available on Spotify, Apple and YouTube (video).New to the pod? Subscribe below to get the next episode in your inbox

Your 2025 Marketing Plan We explore the essential steps to understanding client origins, maximizing ROI, and aligning your strategies with the firm's ambitions. Toby offers insights into using AI-driven tools for everything from email automation to refining client interactions, ensuring your firm stays ahead in the competitive landscape.Step behind the curtain to learn how strategic content marketing can humanize your practice and foster trust with potential clients. Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale dive into the essential steps for crafting a marketing manifesto that drives results. A marketing manifesto isn't just a set of ideas; it's a clear, actionable plan that aligns your marketing efforts with your business goals. Joel and Martha cut through the fluff to provide entrepreneurs with the insights they need to build strategies that work.From defining your objectives to understanding when marketing transitions to sales, this episode is packed with practical tips. Learn why clarity is crucial, how to allocate resources wisely, and which metrics matter most. Whether you're a seasoned marketer or just starting out, this episode will help you avoid vague objectives, focus on high-impact channels, and create a manifesto that serves as your roadmap to success.Key Takeaways:What is a Marketing Manifesto?: Understand its role in defining your goals, target audience, and strategy.Budgeting and Resources: Discover how to align your ambitions with your available budget and get maximum ROI.Measuring Success: Learn to track meaningful metrics like cost per lead and conversion rates—ditch the vanity metrics.Marketing vs. Sales: Recognize the critical handoff point where marketing efforts transition to sales.Joel and Martha share actionable tips and real-world examples to help you craft a marketing manifesto that ensures focus, consistency, and measurable outcomes. It's time to take control of your marketing strategy and make every effort count.Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

What's a Good Cost Per Patient? In this episode of Dental Marketing Goat, Gary Bird tackles one of the most frequently asked questions in dental marketing: What is a good cost per patient (CAC)? Whether you're growing your dental practice or helping others grow theirs, understanding CAC is critical to making smart marketing decisions and maximizing ROI. Gary breaks down:     *What does cost per patient mean and how to calculate it properly?     *The key factors that influence CAC, include marketing, call rates, and        patient scheduling.     *How competition, market dynamics, and team efficiency impact your        results.     *Real-life benchmarks for CAC and how they connect to ROI.Are you tracking your CAC or ROI? Share your thoughts in the comments! Let's build a stronger dental community together.Don't miss actionable insights to help your practice grow without overpaying for new patients. Hit LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more expert dental marketing tips!Got questions? Drop them in the comments, and we might feature them in an upcoming episode!Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Episode Summary In this episode of OnBase, host Chris Moody speaks with Max Maurier about the intricacies of aligning budgets across sales, marketing, and finance to drive organizational growth. They discuss the importance of setting clear go-to-market priorities, measuring ROI accurately, and fostering cross-functional communication to bridge gaps in alignment. Max shares insights into overcoming budget challenges, balancing investments between top-of-funnel and bottom-of-funnel activities, and using innovative AI tools to streamline marketing processes. About the guest Max is an experienced marketing executive with his sights set on ROI and maximizing engagement. His revenue-minded approach to Demand Generation is built on a foundation of Marketing Analytics and Operations. Efficient growth marketing and revenue optimization are the pillars of Max's ongoing success. He's a no-fluff marketer with a passion for maniacal execution of GTM strategy, data-driven analysis and sales alignment. Max builds world-class teams and employs modern AI-powered MarTech designed to inspect what's expected and scale sales and marketing processes to drive growth. Connect with Max Key takeaways - Sales, Marketing, and Finance Alignment: Achieving cross-functional harmony requires clear priorities, shared goals, and consistent communication throughout the fiscal year. - Tailored Budget Allocation: Investments should align with specific go-to-market priorities, such as new logo acquisition, customer retention, or cross-sell opportunities. - The Role of Soft Skills: Presentation skills and structured communication are critical for marketing leaders to gain stakeholder buy-in and showcase the impact of their strategies. - Innovative AI Applications: Tools like Google's Notebook LM reshape internal training by transforming written assets into engaging audio formats. - Metrics-Driven Decision-Making: Choosing the right KPIs and frameworks to measure marketing's impact on revenue is vital for demonstrating ROI and refining strategies. Quotes On Alignment: “Sales, marketing, and finance need to align on go-to-market priorities for budgets to reflect the organization's true objectives.” On Presentation: “Great presentation skills can make or break your ability to secure buy-in during critical budget discussions.”

Investing in Senior Living Real Estate Source: Vinney Chopra's Mentoring Webinar: Benefits of Investing in Senior Living Real Estate (transcript excerpt). Date: December 20, 2023 Main Themes: The Silver Tsunami: A surge in demand for senior housing driven by aging Baby Boomers, with 10,000 turning 65 every day. Opportunities in Senior Living Real Estate: Focus on residential assisted living (RAL) due to its lower barrier to entry and strong potential for profitability compared to larger facilities. Vinney Chopra's Investment Strategy: Leveraging his experience in multifamily real estate to transition into RAL, purchasing and retrofitting single-family homes to create profitable senior living communities. Key Considerations for RAL Investment: Understanding local regulations, conducting thorough market research to identify demand and competition, securing proper licenses, and ensuring high-quality operations. Syndication as a Funding Mechanism: Highlighting the power of syndication to raise capital for real estate investments, allowing individuals with limited capital to participate in larger projects. Most Important Ideas/Facts: Senior Living is Recession-Resistant: Historical data shows senior living occupancy rates remained stable during economic downturns, indicating a resilient market. High Demand, Low Supply: The current supply of senior housing falls short of the projected demand, creating a prime opportunity for investors. RAL offers Attractive ROI: Potential to generate significant monthly profits ($10,000 - $17,500) per home with proper management and occupancy. Remote Investing is Possible: Chopra demonstrates successful remote acquisition and management of RAL properties, utilizing online resources and trusted teams. Focus on Investor Education: Chopra emphasizes the importance of thorough research, due diligence, and continuous learning for successful real estate investing. Key Quotes: "Silver tsunami is the one where from 2011 to 2030 wow! 10,000 baby boomers are turning 65 every night in this country." "Economic downturns don't have much effect on senior living." "Whenever you want to buy a residential assisted living... you can be in trouble. So that's why I try to give lots of great points in my webinars where to invest..." "Is there a better way that I could take a residence, a home, a 4 bedroom, 3 bathroom home, or 5 bedroom home and convert that into residential assisted living?" "You multiply by 12. That is very good. Return on money. ROI. Return on investment. We call it right." "Look for some assisted living residential, assisted, living home with a license on sale." "The key thing is, there are few brokers in every city, every place who deal with these kind of assisted living homes. It's called residential, assisted living." Action Items: Research local regulations and market demand for RAL in your target area. Identify and connect with brokers specializing in RAL properties. Explore financing options and develop a comprehensive business plan. Consider attending Vinney Chopra's Academy or mentorship programs for further education and networking opportunities.   Benefits of Investing in Senior Living Real Estate: A Study Guide Short Answer Questions: What are the three "tsunamis" Vinney Chopra discusses and how do they impact the real estate market? Why does Vinney Chopra advocate for senior living real estate over traditional multifamily investments? What are the different segments of the senior housing spectrum? Which segment does Vinney Chopra focus on and why? Describe the typical resident profile for a residential assisted living home. What are their needs and expectations? What are some key factors to consider when selecting a location for a residential assisted living home? Explain the financial model of a residential assisted living home. What are the primary revenue sources and expenses? How does Vinney Chopra approach furnishing and equipping his residential assisted living homes? Why is this aspect important? What is the role of placement agencies in the senior living industry? How do they benefit residential assisted living homes? Describe the licensing and regulatory requirements for operating a residential assisted living home. Why are these aspects crucial? How does Vinney Chopra utilize technology and resources like ChatGPT and Perplexity to research and identify investment opportunities? Answer Key: The three "tsunamis" are the Millennial Tsunami, Immigration Tsunami, and Silver Tsunami. The Millennial Tsunami refers to the increasing number of millennials entering the rental market, driving demand for apartments. The Immigration Tsunami refers to the influx of immigrants who also require rental housing. The Silver Tsunami signifies the aging baby boomer population and their increasing need for senior living options, driving demand in that sector. Vinney Chopra believes senior living real estate offers greater stability and higher returns compared to multifamily. He highlights the consistent demand driven by the aging population and the need-driven nature of senior care, making it less susceptible to economic downturns. The senior housing spectrum ranges from age-restricted apartments (choice-driven) to skilled nursing facilities (need-driven). Vinney focuses on residential assisted living, which falls in the middle, as it offers a balance of independence and care, catering to a growing segment with strong demand. Residents in residential assisted living homes are typically seniors who require assistance with daily living activities like bathing, medication, and meals. They seek a comfortable, home-like environment with social interaction and personalized care. Location selection involves considering proximity to hospitals, the density of existing senior living facilities, local zoning regulations, and the overall demographics of the area, ensuring sufficient demand and compliance with regulations. The financial model relies on resident fees as the primary revenue source. Expenses include staffing, food, utilities, insurance, and property maintenance. Profitability hinges on maintaining high occupancy rates and managing expenses efficiently. Vinney prioritizes creating inviting and comfortable spaces using affordable furniture and decor from sources like Amazon and HomeGoods, understanding the importance of aesthetics and ambiance for resident well-being. Placement agencies act as intermediaries connecting seniors with appropriate living arrangements. They build relationships with hospitals, rehab centers, and doctors, acting as a valuable referral source for residential assisted living homes. Operating a residential assisted living home necessitates obtaining state licenses and adhering to regulations concerning safety, staffing, caregiving, and resident well-being. Compliance is critical for legal operation and maintaining a safe and ethical environment. Vinney leverages AI-powered tools like ChatGPT and Perplexity to quickly gather information on market trends, competitor analysis, and property listings. This efficient approach streamlines research and helps identify promising investment opportunities. Essay Questions: Discuss the advantages and disadvantages of investing in residential assisted living homes compared to larger senior living communities. Analyze the impact of the aging population on the real estate market. What are the potential challenges and opportunities for investors? Explain the importance of thorough due diligence when evaluating a potential residential assisted living investment. What are the key aspects to investigate? Develop a comprehensive marketing strategy for attracting residents to a residential assisted living home. Consider target audience, messaging, and promotional channels. Discuss the ethical considerations and responsibilities involved in operating a residential assisted living home. How can investors ensure the well-being and dignity of residents? Glossary of Key Terms: Assisted Living: A type of senior housing providing assistance with daily living activities like bathing, dressing, and medication management, while promoting independence and social interaction. Baby Boomers: The generation born between 1946 and 1964, representing a significant portion of the aging population. Capture Rate Study: A market analysis determining the potential demand for senior living services within a specific geographic area. Dementia: A general term for a decline in mental ability severe enough to interfere with daily life. Placement Agency: A company that assists seniors and their families in finding appropriate senior living options, including assisted living and memory care facilities. Residential Assisted Living (RAL): A type of assisted living provided in a smaller, residential setting, typically a single-family home, offering a more intimate and home-like environment. Retrofitting: Modifying an existing structure to meet the specific needs of a new purpose, such as converting a single-family home into a residential assisted living facility. Senior Housing Spectrum: A range of senior living options, from independent living to skilled nursing, catering to varying levels of care and support needs. Silver Tsunami: A term describing the surge in demand for senior living and healthcare services due to the rapidly aging baby boomer population. Syndication: A method of pooling funds from multiple investors to purchase and manage larger real estate assets, allowing individuals to participate in investments they might not be able to afford independently.

Does your boss' boss know what your group does? How far up the org chart is it before your group is unknown? Let's look at ways that your group can make sure it has visibility up the ranks of your management team. SHOW: 888SHOW TRANSCRIPT: The Cloudcast #888 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW NOTES:WordPress CEO doesn't know what his Sustainability team doesSalesforce will hire no more software engineers in 2025WHAT HAPPENS IF YOUR CEO DOESN'T KNOW WHAT YOUR GROUP DOES?Elon Musk eliminated 80% of Twitter/X workforceCEOs/CFOs are starting to think about AI in terms of reduced workforceWFH/RTO policies will be an on-going issue for the next few yearsHow does your group align to value-creation at the company?How does your group measure the value they bring to the company?How does your group measure the cost/ROI they bring to the company?How does your group communicate their value upward in the organization?How does your group communicate their value outward in the organization?How do your stakeholders (internal & external) talk about your group?Does your group complain too much? What is your annoyance factor?FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Dans cet épisode Andréa Brusque vous parle de la disparition d'un emblème de la couronne de France. Pierre précieuse maudite, qui a marqué 3 siècles d'histoire, elle a aussi apporté de l'inspiration à de nombreux artistes dont James Cameron pour son film Titanic. Son nom : le diamant bleu de la couronne. De son vol à la malédiction qui l'entoure, découvrez son fabuleux destin. Un diamant majestueux L'histoire de ce diamant commence avec Jean-Baptiste Tavernier. Véritable aventurier, il parcourt le monde entier de l'Europe jusqu'en Asie en passant par la Perse et Constantinople. En 1668, Tavernier revient de son sixième voyage en Inde avec des sacs remplis de diamants purs acquis dans le sultanat de Golconde. Il se précipite au Louvre pour montrer sa somptueuse collection à l'actuel Roi de France : Louis XIV. Le Roi est émerveillé par toutes ces marchandises, devant lui se trouve plus de mille diamants de toutes tailles et de toutes formes. Il va alors lui acheter tous les plus gros diamants qui lui sont proposés, dont un diamant d'un bleu remarquable qui deviendra célèbre sous le nom du diamant bleu de la couronne de France. Écoutez nos autres épisodes : Alexander Selkirk, l'histoire vraie derrière Robinson Crusoé Un podcast Bababam Originals Ecriture : Clémence Setti Voix : Andréa Brusque Production : Bababam (montage Célia Brondeau, Antoine Berry Roger) Première diffusion : 19 janvier 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices

Employer branding is often misunderstood or undervalued, especially in a landscape of shrinking budgets and rising expectations. Yet, in today's competitive environment, the ability to measure and communicate its value is more critical than ever. So, how can employer brand professionals quantify their impact in ways that resonate with the C-Suite? What strategies can they adopt to ensure their work aligns with business goals, drives meaningful results, and operates with the right level of sophistication? My guest this week is Ben Phillips, Global Employer Brand Lead at Booksy. Ben explains why ROI conversations must be grounded in financial outcomes, not vanity metrics, and highlights the importance of aligning employer branding with the strategic priorities of the business. Drawing from his experience across consumer marketing, recruiting, and culture transformation, Ben shares practical approaches for demonstrating the tangible business value of employer branding. In the interview, we discuss: Communicating the ROI of Employer Branding The five things the C-Suite cares about Forecasting ROI  Degrees of separation from the P&L A financial conversation versus a cost-benefit one How is employer branding changing? Culture, EVP, experience, authenticity and trust The difference between consumer marketing and recruitment marketing   What does the future hold, and what part will AI play? Follow this podcast in Apple Podcasts. Follow this podcast on Spotify.

Are we on the brink of a technological revolution—or chaos?In this week's episode of Leveraging AI, host Isar Meitis breaks down the fast-paced developments in artificial intelligence that unfolded during the final weeks of the year. This episode unpacks key concepts like Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI), exploring their potential to transform industries, solve global challenges, and... maybe even outsmart us. If you're a business leader looking to leverage AI while staying ahead of the curve, this episode is your AI survival guide.Wondering how to train your team or yourself to adopt AI successfully? I share a proven AI business transformation framework and an exclusive opportunity to join a live course designed for leaders. Checkout with $100 off using LEVERAGINGAI100 at https://multiplai.ai/ai-course/In this episode, you'll discover:The surprising milestones in AGI and ASI, including OpenAI's O3 model outperforming humans in key tests.How Sam Altman and Dario Amodei envision AI solving global challenges—while acknowledging the risks.Why “thinking models” are reshaping AI's role in business, and how they might transform the market.The growing influence of AI agents in companies like Google, eBay, and Moody's—and how they're reshaping industries.Why leaders like Sundar Pichai are pushing for AI to become as ubiquitous as Google itself.A behind-the-scenes look at AI-driven innovations from NVIDIA, Meta, and emerging players like DeepSeek.A step-by-step plan to enhance AI literacy and adoption in your business for maximum ROI.BONUS:Sam Altman's Blog Post: "Reflections" - https://blog.samaltman.com/reflections Dario Amodei's Essay: "Machines of Loving Grace" - https://darioamodei.com/machines-of-loving-graceAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

BONUS DISCUSSION:  Tom McKay, historian and volunteer curator with the Brettun & Black Museum, owned and operated by The Hampton (Illinois) Historical Society, joins the "ROI" team to discuss the museum.The host for the 595th edition in this series is Jay Swords, and the history buffs are Rick Sweet and Brett Monnard.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

Tom McKay, historian and volunteer curator with the Brettun & Black Museum, owned and operated by The Hampton (Illinois) Historical Society, joins the "ROI" team to discuss the museum.The host for the 595th edition in this series is Jay Swords, and the history buffs are Rick Sweet and Brett Monnard.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

Hoy Paco y Roi hablan sobre los gastos y dificultades del mes de enero. En el podcast premium, Rebe y yo hablamos sobre hobbies, sobre aficiones. Veremos diferentes tipos de hobbies para tener ideas para el nuevo año. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com

Welcome to episode 261 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kirk Nielson, the co-founder and marketing leader at Tap In Digital. Tap In Digital specializes in helping brands maximize revenue through innovative, data-driven marketing measurement solutions. With over 15 years of experience in marketing and technology, Kirk is highly skilled in developing strategies that enhance marketing spend efficiency and improve attribution accuracy. Before co-founding Tap In Digital, Kirk served as Chief Marketing Officer at Credit.com, where he enhanced brand visibility and engagement. His diverse background in marketing technology and business analysis underscores his commitment to delivering measurable results. Holding a Master's in Information Systems and a Bachelor's in Business Administration from the University of Utah, Kirk is also an avid golfer who enjoys time with his wife and friends. 1. Why Marketing Attribution Is Crucial for Law Firm Success Accurate attribution ensures marketing dollars are allocated effectively, driving better case volume and ROI. By identifying which channels contribute the most to conversions, firms can optimize their advertising strategies. 2. How Data-Driven Insights Enhance Law Firm Advertising Leveraging analytics helps law firms understand the impact of channels like TV, radio, and digital ads. Predictive models enable smarter budget reallocations, maximizing returns on investment. 3. Why Awareness Channels Are Key to Building Law Firm Brands Traditional channels like billboards and radio create top-of-funnel awareness, driving potential clients to search for your firm. Understanding the ripple effect of awareness campaigns on digital performance solidifies multi-channel strategies. 4. How Incorporating Non-Marketing Data Improves Case Volume Variables like weather patterns and tourism trends can significantly influence case counts and demand. Combining marketing data with external factors provides a holistic view of what drives law firm growth. 5. Why Partnering with Attribution Experts Boosts ROI Firms benefit from strategic insights and ongoing support when working with attribution specialists. Beyond software, expert guidance ensures actionable recommendations tailored to each firm's unique market.   Resources:  http://www.tapindigital.com/ https://x.com/kirknielsonwww.linkedin.com/in/kirk-nielson-4039023b   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Prepare to be intrigued as we welcome Kyle, the mastermind behind Social Geeks, to unveil the transformative potential of Go High Level (GHL). This episode is a treasure trove for digital marketers and creative professionals, offering a glimpse into a platform that promises to revolutionize business operations. If you've been wrestling with managing different tools like HubSpot, Kajabi, or Zapier, Kyle's insights into consolidating them into GHL's seamless system will be a game-changer for you.Brimming with practical advice, the conversation takes us through the multifaceted benefits of GHL for industries like wedding planning and photography. Through Kyle's journey from the music industry to digital marketing, we uncover how automation in client engagement can vastly enhance efficiency and ROI, letting professionals focus on what they do best. The episode also highlights innovative engagement strategies, such as the "fast five" tool and interactive quizzes, offering listeners fresh ideas to optimize their client interactions.In the spirit of camaraderie, Benjamin, Jac, and Kyle share humorous anecdotes and relatable experiences, making the discussions about technicalities both engaging and enjoyable. We dive into the nuances of setting up CRM systems, the power of email marketing automation, and the emotional highs and lows of client feedback. As we wrap up, listeners are encouraged to explore further with Kyle's support and expertise, ensuring you're fully equipped to harness the power of GHL in your business endeavors.Get started with GoHighLevel, with support from Kyle!https://bit.ly/4fQXQfV

What makes a successful relationship between operators and general contractors? In today's episode, we speak with Ruben Ortiz, founder of Sayan Renovations & Construction. Based in Dallas, Ruben and his team tackle complex multifamily Capex projects with a focus on quality, innovation, and authenticity. In our conversation, Ruben shares his journey from working alongside his father in construction to leading a nationwide team transforming multifamily properties. We discuss how Sayan Renovations & Construction builds strong GC-operator relationships, hear practical advice on value-add projects, and uncover actionable insights to help investors optimize their Capex strategies. Join us to learn how to create lasting impact, improve ROI, and streamline construction processes in your multifamily investments with Ruben Ortiz. Tune in now!Key Points From This Episode:Ruben's journey from laborer to founder of Sayan Renovations & Construction.How Ruben's team tackles large-scale multifamily Capex projects with precision.Learn why honesty and transparency are vital in building GC-operator relationships.Discover the common pitfalls operators face when selecting a GC.The importance of early GC involvement in budgeting and planning.Ways branding and first impressions can transform leasing success.Cost-effective upgrades that significantly enhance multifamily properties.Uncover the ROI potential of exterior renovations and amenity improvements.Advice on how operators can work with GCs effectively and the pitfalls to avoid.Hear about Ruben's standout projects and his approach to nationwide coordination.Links Mentioned in Today's Episode:Ruben Ortiz on LinkedInSayan Renovations & ConstructionSayan Renovations & Construction on InstagramSayan Renovations & Construction on FacebookSayan Renovations & Construction on LinkedInDisrupt EquityMomentum MultifamilyAsset Management Mastery Facebook GroupBreak of Day Capital Break of Day Capital InstagramBreak of Day Capital YouTubeGary Lipsky on LinkedInJoseph Fang on LinkedIn

Mike “C-Roc” welcomes Dr. Jeremy Weisz, co-founder of Rise25 and host of Inspired Insider. With a rich history of featuring top entrepreneurs like the founders of Pixar, P90X, and RXBAR, Dr. Jeremy shares his journey of persistence, giving, and building authentic connections. Learn how Dr. Jeremy helps B2B businesses connect with their dream clients and achieve ROI through podcasting. Discover actionable insights on how shifting your mindset from selling to serving can transform your approach to relationships and business. This conversation dives deep into the balance of giving, avoiding burnout, and ensuring your generosity aligns with the right people and opportunities. From charity basketball stories to powerful lessons from thought leaders like Bob Burg and Gary Vaynerchuk, this episode is packed with wisdom, humor, and practical strategies to live an unstoppable life. Tune in and be reminded that you're made of the ingredients for greatness! Website-www.rise25.com www.inspiredinsider.com https://www.linkedin.com/in/drweisz/