Podcasts about ROI

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    Best podcasts about ROI

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    Latest podcast episodes about ROI

    Wholesaling Inc with Brent Daniels
    WIP 1891: How to Turn $1 in Direct Mail Into $5 in Profit (10 Things That Actually Work)

    Wholesaling Inc with Brent Daniels

    Play Episode Listen Later Dec 22, 2025 13:55


    Todd Toback breaks down the exact system he uses to turn direct mail into a long-term, high-ROI investment. If you're frustrated with crowded cold-calling and texting channels, this episode shows why the most successful wholesalers still rely on postcards and how to make them work consistently.This is a no-fluff breakdown of the 10 principles that actually drive profit, not just response rates.---------Show notes:(1:03) Beginning of today's episode(2:09) Why are the most successful wholesalers still using direct mail—and why do most people quit too early.(3:39) Consistency is everything(6:25) Use proven mail pieces(8:28) Why do the best lead come from the tail end of mailing(10:33) Measure ROI not expenses(12:04) Recap of the principles----------Resources:No Limits Selling SystemTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

    Leaders in the Trenches
    2026 Predictions for CEOs: The Shifts That Will Drive or Stall Growth with Gene Hammett, CEO Coach

    Leaders in the Trenches

    Play Episode Listen Later Dec 22, 2025 24:58


    In this episode of Grow Think Tank, I unpack the critical shifts CEOs must anticipate as we approach 2026, with a sharp focus on clarity in leadership and organizational expectations. I share five key predictions shaping the business landscape: sustained recession-like consumer behavior, the necessity of intentional pricing strategies amid shrinkflation, a growing premium on predictability over aggressive growth, the importance of empowering leaders to eliminate decision bottlenecks, and the need to cultivate a culture rooted in trust and accountability. I also offer a pragmatic perspective on AI adoption, encouraging leaders to integrate it strategically in the service of clear business objectives rather than chasing hype. The episode concludes with practical reflection points to help leaders recalibrate their approach and drive sustainable growth in an increasingly complex environment. Episode Highlights & Time Stamps 2:14 Recession-like Behavior Persists 4:33 Pricing Increases and Shrinkflation 7:01 Predictability Over Aggressive Growth 9:13 CEO Bottleneck as a Growth Killer 14:18 Culture as a Performance System 17:56 The Good, Bad, and Ugly of AI Leadership Clarity in a Shifting Business Landscape As we approach 2026, clarity in leadership and organizational expectations will become a defining advantage for CEOs. Drawing from years of conversations with founders and executives of high-growth companies, this episode explores how even minor misalignments in leadership expectations can create outsized organizational challenges. Leaders who take ownership of clearly articulating expectations—and ensuring those expectations truly land with their teams gain leverage, alignment, and momentum. This section sets the foundation for why clarity is no longer optional, but essential for navigating increasing complexity. Five Predictions Every CEO Must Prepare For The core of the episode centers on five predictions shaping the future of business: Persistent Recession-Like Behavior: Regardless of economic labels, consumer caution is here to stay. Buying decisions are more deliberate, value-driven, and less impulsive. CEOs are encouraged to simplify offerings, build predictability, and reflect on how their organizations respond to shifting customer behavior. Intentional Pricing in the Age of Shrinkflation: As prices rise and value perceptions tighten, leaders must price with clarity and intention. Communicating value effectively builds trust and reduces friction in increasingly price-sensitive markets. Predictability Over Aggressive Growth: Stability, consistency, and dependable revenue streams will outperform volatility. CEOs are prompted to examine scalability, operational design, and whether their structures support sustainable performance. Eliminating the CEO Bottleneck: Over-centralized decision-making slows organizations down. This segment challenges leaders to identify where delegation, empowerment, and shared leadership can accelerate growth. Redefining Culture Beyond Perks: High-performing cultures are built on trust, accountability, and clear expectations not superficial benefits. Leaders are guided to redesign roles around outcomes and uphold performance standards that drive engagement. AI, Alignment, and Leading Into 2026 The episode concludes with a pragmatic look at artificial intelligence as both an opportunity and a risk. While AI can unlock efficiency and scale, rushed adoption without strategic intent often fails to deliver ROI. AI, when approached thoughtfully, becomes a leadership discipline—not just a technology initiative. Throughout this final section, CEOs are given reflection prompts to assess alignment, leadership leverage, and focus. The central takeaway is clear: leading successfully in 2026 will not require more effort, but a sharper focus. By prioritizing clarity, alignment, and empowered leadership, CEOs can drive sustainable growth and confidently navigate an evolving business environment. Key Takeaways Leading in 2026 will not require more effort it will require a shift in focus. By prioritizing clarity, alignment, predictability, and leadership leverage, CEOs can position their organizations for sustainable growth and confidently navigate what lies ahead. Ideal For: Founders, CEOs, executives, managers, and anyone committed to elevating their leadership capacity. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

    Women Invest in Real Estate
    WIIRE 210: Your Year-End Real Estate Audit: Review Your Portfolio With This Stress-Test + Profit Breakdown

    Women Invest in Real Estate

    Play Episode Listen Later Dec 22, 2025 44:31


    In this episode, we sit down for a year-end audit of our real estate portfolios and have an honest conversation about what's working, what's creating stress, and where we need to make changes. We talk about why prioritizing our bookkeeping and truly understanding our numbers is essential to making confident decisions, and how identifying our most stressful properties often reveals deeper issues tied to systems, tenant management, or profitability. By breaking things down property by property, we're able to evaluate not just financial returns, but also the return on our time and energy.We also share personal experiences around tenant screening, managing properties more efficiently, and experimenting with different management strategies to find what best supports our goals and lifestyles. Throughout the conversation, we emphasize the importance of regularly reassessing our portfolios, setting clear investment goals for the future, and leaning into community for support, perspective, and shared strategies. This episode is a reminder that successful real estate investing isn't just about growth—it's about building a portfolio that feels aligned, sustainable, and empowering.  Resources:Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupGrab your free Property Management ChecklistDownload our free SOP TemplateMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

    Wolfe Admin Podcast
    The Chris Wolfe Podcast: Transforming Dry Eye Treatment in Optometry

    Wolfe Admin Podcast

    Play Episode Listen Later Dec 22, 2025 56:44


    In this episode, Dr. Nicole Maldonado shares her journey in optometry, focusing on her practice in San Antonio and the integration of IPL technology for dry eye treatment. She discusses the importance of systematic approaches to patient care, the ROI of new equipment, and the significance of tracking patient outcomes. Dr. Maldonado emphasizes the need for courage in implementing new practices and the value of standardizing treatment protocols among practitioners. The conversation highlights the opportunities for optometrists to enhance their practices and better serve patients with dry eye conditions. ------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/myopia-management Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth  

    The New Warehouse Podcast
    AI-Powered Warehouse Robots Redefining Order Packing

    The New Warehouse Podcast

    Play Episode Listen Later Dec 22, 2025 34:49


    In this episode of The New Warehouse Podcast, Kevin chats with Jon Miller Schwartz, Co-Founder and CEO of Ultra, a Brooklyn-based robotics company focused on bringing AI-powered warehouse robots into operations. Ultra is tackling one of the most repetitive yet complex tasks in e-commerce fulfillment: order packing. Rather than building robots that rely on rigid programming, Ultra is applying modern AI models to enable greater flexibility, adaptability, and real-world deployment. During the conversation, Jon explains why advances in AI have unlocked tasks once considered impossible for robots, why packaging was the right starting point, and how Ultra's approach is reshaping throughput, predictability, and labor challenges in warehouses today. The discussion also explores ROI, workforce impact, and what the next generation of AI-powered warehouse robots can handle.See their robot in action right here.Learn more about The Brecham Group here. Follow us on LinkedIn and YouTube.Support the show

    Healthy Mind, Healthy Life
    Storytelling, Service, and Resilience for Mental Wellness with Paul Whitten

    Healthy Mind, Healthy Life

    Play Episode Listen Later Dec 20, 2025 30:23


    In this episode of Healthy Mind, Healthy Life, host Avik sits down with Paul Whitten, a combat veteran and founder of Nashville Adventures, to talk about mental health, identity after military service, and how storytelling becomes real-world therapy. Paul breaks down how getting out of an “echo chamber” of pain. Through community, purpose, and structured routines. Helped him move through injury, survivor's guilt, and burnout. They also go deep on bootstrapped entrepreneurship, why service-based businesses fight harder for visibility, and how learning the basics of ROI, marketing, and leadership can protect your mental wellness while scaling. If you are dealing with burnout, trauma, or feeling stuck in survival mode. This conversation gives a practical roadmap: small acts of service, honest storytelling, and habits that actually hold when life gets chaotic. About the Guest: Paul Whitten is a combat veteran, returned Peace Corps volunteer, former UK Parliamentary Fellow, and the founder of Nashville Adventures, a veteran-owned walking tour company known for immersive storytelling and historical accuracy. His work centers community impact, including giving back to veteran-related causes, and building a business culture shaped by lessons from both great and terrible leadership. Key Takeaways: Storytelling can be a mental health tool. It pulls you out of rumination and into meaning after trauma or burnout. If you are stuck in an echo chamber of pain. Change the room. Volunteer, teach, guide, or join a community that meets you with a blank slate. Routines beat “mindset hacks”. Paul rebuilt momentum through physical therapy, museum tours, then consistent learning. Service is a bridge out of isolation. Giving respect and appreciation often brings it back, which steadies your nervous system. Bootstrapping is stressful. But naive optimism helps you start before fear talks you out of it. Entrepreneurship is priorities and ROI. Learn the basics. P&L, balance sheet, marketing fundamentals. Knowledge compounds fast. Learn from bad leadership too. Paul used painful corporate lessons to build a healthier culture and customer experience. Keep work fun enough to sustain. If it feels like a toxic job, burnout shows up fast. Grinding is the differentiator. Not IQ, not credentials. Consistency turns skeptics into competitors. Micro challenge. Write one tough chapter in 10 minutes, share one honest piece with someone you trust, do one small act of service this month. How Listeners Can Connect With Paul: LinkedIn Website: Nashville Adventures at http://nashvilleadventures.com/  If you are visiting Nashville. Use the “Contact Us” form on the website and mention you heard him on Healthy Mind, Healthy Life. Nashville Adventures   Want to be a guest on Healthy Mind, Healthy Life? DM on PM . Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty. Storyteller, survivor, wellness advocate. This channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being • Mindfulness & Spiritual Growth • Holistic Healing & Conscious Living • Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters. Subscribe and be part of this healing journey. Contact Brand: Healthy Mind By Avik™ Email: www.healthymindbyavik.com Based in: India & USA Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity. CHECK PODCAST SHOWS & BE A GUEST: Listen our 17 Podcast Shows Here: https://www.podbean.com/podcast-network/healthymindbyavik Be a guest on our other shows: https://www.healthymindbyavik.com/beaguest Video Testimonial: https://www.healthymindbyavik.com/testimonials Join Our Guest & Listener Community: https://nas.io/healthymind Subscribe To Newsletter: https://healthymindbyavik.substack.com/ OUR SERVICES Business Podcast Management . https://ourofferings.healthymindbyavik.com/corporatepodcasting/ Individual Podcast Management . https://ourofferings.healthymindbyavik.com/Podcasting/ Share Your Story With World . https://ourofferings.healthymindbyavik.com/shareyourstory STAY TUNED AND FOLLOW US! Medium . https://medium.com/@contentbyavik YouTube . https://www.youtube.com/@healthymindbyavik Instagram . https://www.instagram.com/healthyminds.pod/ Facebook . https://www.facebook.com/podcast.healthymind Linkedin Page . https://www.linkedin.com/company/healthymindbyavik LinkedIn . https://www.linkedin.com/in/avikchakrabortypodcaster/ Twitter . https://twitter.com/podhealthclub Pinterest . https://www.pinterest.com/Avikpodhealth/ SHARE YOUR REVIEW Share your Google Review . https://www.podpage.com/bizblend/reviews/new/ Share a video Testimonial and it will be displayed on our website .https://famewall.healthymindbyavik.com/ Because every story matters and yours could be the one that lights the way! #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #comedypodcast #truecrimepodcast #historypodcast, #startupspodcast #podcasthost #podcasttips, #podcaststudio #podcastseries #podcastformentalhealth #podcastforentrepreneurs, #podcastformoms #femalepodcasters, #podcastcommunity #podcastgoals #podcastrecommendations #bestpodcast, #podcastlovers, #podcastersofinstagram #newpodcastalert #podcast #podcasting #podcastlife #podcasts #spotifypodcast #applepodcasts #podbean #podcastcommunity #podcastgoals #bestpodcast #podcastlovers #podcasthost #podcastseries #podcastforspeakers #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #podcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #mentalhealthawareness #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success

    Relevant or Irrelevant
    Edgar Allen Poe: A Life

    Relevant or Irrelevant

    Play Episode Listen Later Dec 20, 2025 30:11


    Dr. Richard Kopley, distinguished professor of English, emeritus, at Penn State University, joins the "ROI" panelists to discuss "Edgar Allen Poe:  A Life."The host for the 640th edition in this series is Jay Swords, and the history buffs are Brett Monnard and Terri Toppler.Special music used in this episode is "BMV578 Fuga In G (Fugue In G Minor)," James Kibbe/Bach Organ Works.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

    Relevant or Irrelevant
    BONUS: Edgar Allen Poe: A Life

    Relevant or Irrelevant

    Play Episode Listen Later Dec 20, 2025 15:55


    BONUS DISCUSSION:  Dr. Richard Kopley, distinguished professor of English, emeritus, at Penn State University, joins the "ROI" panelists to discuss "Edgar Allen Poe:  A Life."The host for the 640th edition in this series is Jay Swords, and the history buffs are Brett Monnard and Terri Toppler.Special music used in this episode is "BMV578 Fuga In G (Fugue In G Minor)," James Kibbe/Bach Organ Works.Opinions expressed in this program are those of the hosts and the guest(s), and not necessarily those of KALA-FM or St. Ambrose University. This program is recorded at KALA-FM, St. Ambrose University, Davenport, Iowa, USA!

    The Best One Yet

    Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-UEveryone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums… while on stilts.In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.They even got engaged in the middle of a (rainy) baseball game.WHAT YOU'LL LEARN:The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".(And why you should check the weather before proposing)TIMESTAMPS:0:00 - Intro: The "Cirque du Soleil" of Baseball2:05 - The Meet Cute: How Jesse & Emily Met5:20 - Why They Refused VC Money (Owning 100% Equity)6:48 - The Walt Disney Lesson on Control8:45 - Leaving $50 Million on the Table12:55 - Burning the Boring: Inventing Banana Ball19:00 - Failures: The "Human Pinata" Disaster24:00 - The Strategy: "Whatever is Normal, Do The Opposite"31:00 - Making Decisions on Intuition vs. Spreadsheets42:00 - The Story That Defines "Fans First"51:40 - Rapid Fire QuestionsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Everyday AI Podcast – An AI and ChatGPT Podcast
    Ep 677: The 3 Big Obstacles Holding AI Adoption Back

    Everyday AI Podcast – An AI and ChatGPT Podcast

    Play Episode Listen Later Dec 19, 2025 33:04


    Jeetu Patel knows a few AI secrets. As the President of one of the largest companies in the world, he's helped pave the AI adoption roadmap. At Cisco, they provide full-stack, enterprise AI solutions spanning infrastructure, security, observability, and operations to the world's largest companies. So naturally, Jeetu could write a legit playbook on what's slowing enterprises down in the AI fast lane and how they can overcome those bottlenecks. And naturally, Jeetu is gonna share it all with us. The 3 Big Obstacles Holding AI Adoption Back -- An Everyday AI Chat with Cisco President Jeetu PatelNewsletter: Sign up for our free daily newsletterMore on this Episode:Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Enterprise AI Adoption Rates & ChallengesAI Workflow Automation Phase ExplainedThree Big Obstacles to AI AdoptionInfrastructure Constraints for Enterprise AITrust Deficit in AI SystemsData Gaps Impacting AI SuccessMeasuring ROI on Enterprise AI DeploymentFuture Trends: Agentic AI and Original InsightsTimestamps:00:00 AI Adoption Challenges in Enterprise05:18 AI Adaptation: The Key Strength08:56 AI Infrastructure and Trust Challenges10:23 Building Trust and Harnessing Data13:27 Unsatiated Demand Signals Growth19:12 Proactive AI Model Safeguards22:07 AI Strategy and Business Growth26:09 Key Metrics for AI Success28:10 Guardrails for AI Vulnerabilities31:34 AI Unlocking Revolutionary DiscoveriesKeywords:AI adoption, obstacles to AI adoption, enterprise AI, generative AI, AI strategies, chatbots, autonomous agents, workflow automation, business productivity automation, infrastructure for AI, AI power consumption, data center capacity, compute capacity, GPUs, Nvidia, AMD, network bandwidth, CapEx in AI, AI bubble, national security and AI, economic growth and AI, AI trust deficit, securing AI, AI safety, AI hallucinations, large language models, model unpredictability, AI guardrails, algorithmic jailbreak, AI security stack, AI defense, company data as moat, AI data pipeline, data gap in AI, machine data, human data, synthetic data, time series data, data correlation, AI model training, AI ROI, trust in AI systems, agentic workflows, future of AI, robotics, humanoid AI, physical AI, original insights with AI, economic prosperity with AI, AI-generated knowledge, workflow automation with AI agents, scaling AI in enterprisesSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner 

    Podcast diario para aprender español - Learn Spanish Daily Podcast

    Hoy Paco y Roi hablan de algunas curiosidades de la Navidad.

    The AI Breakdown: Daily Artificial Intelligence News and Discussions
    82% of Companies Are Seeing Positive AI ROI

    The AI Breakdown: Daily Artificial Intelligence News and Discussions

    Play Episode Listen Later Dec 19, 2025 23:01


    A first readout of the AI ROI Benchmarking Study shows that real business value from AI is no longer theoretical: 82 percent of organizations report positive ROI today, 37 percent report significant or transformational impact, and nearly all expect gains to accelerate over the next year. Drawing on more than 1,200 respondents and 5,000 use cases, this episode breaks down where ROI is actually coming from, why smaller organizations are often seeing outsized gains, how time savings compare to strategic benefits like new capabilities and decision quality, and what the data says about agents versus assisted AI at this stage of adoption. Learn more: https://aidbintel.com/Brought to you by:KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.kpmg.us/AIpodcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rovo - Unleash the potential of your team with AI-powered Search, Chat and Agents - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rovo.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zenflow by Zencoder - Turn raw speed into reliable, production-grade output at ⁠⁠https://zenflow.free/⁠⁠LandfallIP - AI to Navigate the Patent Process - ⁠⁠https://landfallip.com/⁠⁠Blitzy.com - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to build enterprise software in days, not months Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Agent Readiness Audit from Superintelligent - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://besuper.ai/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? sponsors@aidailybrief.ai

    Smart Business Revolution
    Smart Strategies for Building Business Relationships With John Corcoran

    Smart Business Revolution

    Play Episode Listen Later Dec 19, 2025 15:13


    John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many professionals struggle to stand out online and build the relationships that fuel business growth, often feeling overwhelmed or plagued by impostor syndrome as they step into thought leadership. With countless tools and platforms competing for attention, it's hard to know where to focus. How can you overcome self-doubt, use modern tools effectively, and build meaningful B2B connections?  John Corcoran, a seasoned entrepreneur and relationship-building expert, faced these challenges directly by applying clear frameworks, smart technology, and a people-first mindset. Drawing on resources like Winnie Hart's The Daily Thought Leader, John shares how consistent, practical content can build credibility and quiet self-doubt. He also explains how AI note-taking tools and intentional email welcome sequences helped him boost productivity, nurture prospects, and turn casual interest into lasting professional relationships.  Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen of Rise25 interviews John Corcoran about leveraging thought leadership and technology to build real B2B relationships. They discuss overcoming impostor syndrome, leveraging AI note-taking tools, and creating an effective email welcome series that nurtures leads and opens doors to new partnerships.

    Business Coaching Secrets
    BCS 326 How to Stop Discounting and Become Irresistible in Your Coaching Practice

    Business Coaching Secrets

    Play Episode Listen Later Dec 19, 2025 43:03


    In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dive into the psychology behind discounting, why most coaches and business owners sabotage their own margins, and the mindset shifts for building a sustainable, high-performing coaching practice. With the holiday season upon us, Karl explores the deeper layers of wealth—time, relationships, health, and purpose—while sharing actionable strategies for tackling the new year, leveraging focus, and reframing "the grind." From implementation hacks to heartfelt moments, this episode strikes the perfect balance of tactical and Zen. Key Topics Covered The Psychology and Strategy of Discounting Karl explains why most business owners resort to discounting, the hidden costs, and the impact on profitability. He unpacks the numbers—offering a 10% discount means you must sell 33% more just to break even. Discussion of segmenting discount offers, using time-limited deals, and alternative approaches like adding value or crafting market-dominating positions (MDP) to escape commoditization. Building a Market-Dominating Position Real-world examples like web-watch in daycares and "no results, no fee" for marketing firms show how to solve the biggest problem for clients without competing on price. Mindset: The 'Bike Trail' Metaphor The struggle and progression of business is compared to riding an uphill bike trail: it feels brutal until "you" change. The fundamentals remain, but your experience and efficiency grow. Fundamentals, incremental improvement, and compounding gains over time are highlighted as keys to ease rather than endless grind. Levels of Wealth and the Holiday Season Karl reframes wealth as not just money but also time, relationships, health, and purpose. Discussion on balancing ambition with presence, focusing on what matters, and prioritizing personal fulfillment during hectic seasons. Zen and The Moment of Presence Drawing inspiration from the philosopher Seneca and sharing personal stories and losses, Karl emphasizes living in the present moment, fueling gratitude, and managing stress. Sales vs. Coaching Skills Most coaches excel at one and struggle at the other. Karl breaks down why consistent small improvements—especially in your weak area—compound massively across the year. Business Models and Scalability Comparison of Siegfried & Roy vs. Blue Man Group in Vegas: choosing a scalable model over one dependent on a key individual. Notable Quotes "The bike trail doesn't change—you do." "If you're discounting by 10%, you better be ready to sell 33% more just to break even." "People get addicted to discounts. They don't get addicted to free." "Depression lives in the past, anxiety is the future—the solution is to stay in the present." "It's not the strategy, tool, or tactic; it's the level of thinking that separates great coaches." Actionable Takeaways Be Relentlessly Focused Laser-like focus is consistently the defining trait of high-level business founders. In 2026, resolve to hone your focus and stay on your chosen path. Add Value First, Discount Last Before offering discounts, create value in the form of market-dominating positions. Stand out by solving bigger problems for your ideal client. Use 'Buy One Get One Free' to Outperform Standard Discounts Test three discount strategies—% off, two-for-one, BOGO—but expect "buy one, get one free" to psychologically and financially outperform. Incremental Improvement Compounds Exponentially Aim for 1% daily improvement in sales or coaching for 365 days—by year's end, you could be 37x better. Live in the Present Practice gratitude, presence, and purposeful moments. Especially during the holiday season, invest your time where love and meaning are highest. Design Scalability into Your Business Model Think beyond yourself: can your offering operate without you present? Avoid "wrestling the tigers"—create systems others can run. Strategic Discounting Only Segment your offers, use time limitations, and always know your profit margins before reducing prices. Resources Mentioned Profit Acceleration Software™ by Karl Bryan The industry-leading platform for demonstrating ROI and boosting conversions with prospects. Focused.com Karl and Rode Dog's home base for emails, events, and business coaching frameworks. AI Coaching Dojo A toolbox for compounding improvements and operational efficiency in coaching practices. The Six-Figure Coach Magazine Free subscription at https://thesixfigurecoach.com/get-it If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on our Profit Acceleration Software™ and join our community of thriving coaches. Get a demo at https://go.focused.com/profit-acceleration

    Remarkable Results Radio Podcast
    The Aussie Connection: US and Australian Auto Repair Face Parallel Challenges [THA 464]

    Remarkable Results Radio Podcast

    Play Episode Listen Later Dec 19, 2025 48:34


    Thanks to our Partners, Shop Dog Marketing, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Recorded live at AAPEX 2025, this episode brings together leaders from Australia's Jax Tyres and Auto to show just how closely the Australian automotive aftermarket mirrors the U.S. market. Featuring CEO Steve Grossreider, franchise owner Dan Spiteri, future franchisee Will Attard, and Autoflow's Chris Cloutier and Craig O'Neill, the conversation underscores shared global challenges—most notably the technician shortage—and the reassurance that the industry is moving along a parallel path worldwide. Rather than chasing quick fixes, the discussion centers on culture-driven solutions: expanding diversity, building clear career paths and succession plans, and advocating for the industry at the grassroots level. Jax's customer-first mindset is a recurring theme, with every team member accountable for the client experience and a strong emphasis on clear communication to help customers understand emerging technologies like ADAS. With just under 100 stores, Jax's avoids multi-franchise ownership, instead holding each franchisee accountable for the customer experience in their territory. The key takeaway is clear: in both Australia and the U.S., long-term aftermarket success depends on investing in people, strengthening culture, and maintaining an unwavering commitment to the customer. https://www.jaxtyres.com.au/ Thanks to our Partner, Shop Dog Marketing Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club:

    Artificial Intelligence in Industry with Daniel Faggella
    Rewiring Systems to Scale AI From Demos to Deliverables - Nina Edwards of Prudential Insurance

    Artificial Intelligence in Industry with Daniel Faggella

    Play Episode Listen Later Dec 19, 2025 28:06


    Today's guest is Nina Edwards, Vice President of Emerging Technology and Innovation at Prudential Insurance. With decades of experience driving strategy, innovation, and AI-enabled growth at leading financial and consulting firms, Nina brings deep expertise in applied intelligence and emerging technology.​​ Nina joins Emerj Editorial Director Matthew DeMello to unpack why 95% of AI pilots fail to deliver enterprise value and reveal strategies for translating productivity gains into measurable ROI by ditching pre-AI metrics.​ Nina also shares practical takeaways, including protected sandboxes that slash approval cycles from months to days, unified KPI glossaries standardizing cycle time and exception rates, outcome charters targeting business value, and human-centered operating models shifting teams from doing to deciding to scale pilots enterprise-wide. This episode is sponsored by Moody's. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast!

    We Don't PLAY
    How to Write Catchy Titles (Meta), Descriptions, and High-Impact Headlines with Favour Obasi-ike [Step-by-step SEO Guide]

    We Don't PLAY

    Play Episode Listen Later Dec 19, 2025 51:28


    How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    The Tech Trek
    Data Governance for Growth: Moving Beyond Compliance

    The Tech Trek

    Play Episode Listen Later Dec 19, 2025 20:49


    Stop treating data governance as a "data cop" function and start using it as a high ROI offensive weapon. In this episode, Peter Kapur, Head of Data Governance and Data Quality at CarMax, breaks down how to move beyond defensive compliance to drive profitability, customer experience, and better data science outcomes.Critical Insights for LeadersShift from defense to offense Data defense covers the mandatory regulatory and legal requirements like privacy and cybersecurity. Data offense involves everything else that hits your bottom line, such as investing in data quality to save or make money.Prioritize problems over frameworks Avoid bringing rigid policies and "data geek" terminology to business leaders. Instead, spend time listening to their specific data struggles and apply governance capabilities as solutions to those problems.Data quality makes governance tangible Without high quality data, governance is just a collection of abstract policies. Improving data quality empowers data scientists to produce better models and gives analytics teams the ability to discover and trust their data.Key Moments in the Conversation02:41 Defining the clear line between defensive regulation and offensive growth 06:03 Why data quality and data governance must sit together to be effective 11:00 Shifting from "data school" to "business school" to communicate value 13:12 Quantifying the ROI of data governance through customer wins and time savings 18:35 Actionable advice for starting an offensive strategy from scratch Wisdom from the Episode"If we meet the laws, we meet the regulations, we meet the legal, how do we leverage our data? It is a mindset shift versus, let me lock my data down, no one use it." Tactical Advice for ImplementationEnsure adoption through personalization Design tools and processes that are personalized to specific roles so they feel like a natural part of the workflow rather than a burden.Focus on the eye of the consumer Treat every person in the organization as a "data citizen" and remember that data quality is ultimately defined by the needs of the people consuming it.Join the ConversationSubscribe to the podcast on your favorite platform to catch every episode. Follow us on LinkedIn to stay updated on the latest trends in data leadership.

    Careers and the Business of Law
    Why "Good Enough" AI Fails in Law and How the Last Mile Is Where Real Value Gets Created

    Careers and the Business of Law

    Play Episode Listen Later Dec 19, 2025 29:00


    What happens when AI gets powerful, but verification becomes the bottleneck? In this candid, end-of-year conversation, Clearbrief Founder & CEO Jacqueline Schafer breaks down why accuracy, sourcing, and trust - not raw model power are the real constraints on legal AI adoption today. Listeners walk away with a clear mental model for where AI actually delivers ROI in law firms and corporate legal teams, and why the "last mile" is the battleground that matters now.  Hosted by David Cowen Key Topics Covered: Why AI output that can't be verified fast is worse than useless, and how verification time kills ROI The "last mile" framework: where legal workflows break down and why most tools stop too early How Clearbrief was built around mistake-catching before GenAI and why that design choice aged perfectly What customer discovery really looks like (200+ lawyer interviews, brutal feedback included) The shift toward insourcing: which litigation and investigation tasks stay in-house and which never will Why general-purpose chatbots help with drafting, but fail at delivery, defensibility, and trust A practical metaphor for AI adoption speed: the engine is fast, the road isn't, and lawyers are the drivers

    The Water Tower Hour
    Cloudastructure (NASDAQ: CSAI) - AI Comes to Video Surveillance: See More, Act Faster

    The Water Tower Hour

    Play Episode Listen Later Dec 19, 2025 34:28


    Send us a textIn this WTR Small-Cap Spotlight, host Tim Gerdeman and WTR's James Kisner speak with James McCormick, CEO of Cloudastructure (NASDAQ: CSAI), about bringing AI to video surveillance and remote guarding. The discussion covers how the company's cloud analytics continuously review site activity, prioritizes real events with AI, and enables trained specialists to perform live interventions to prevent escalation. Other topics include Cloudastructure's land-and-expand momentum with top multifamily managers and expansion into logistics (truck-parking/yard environments), commercial sites, and construction. McCormick also highlights proof points such as high customer retention and ROI, and the 2026 scorecard: revenue growth, deeper penetration and new logos in target verticals,  and a disciplined path toward cash-flow positivity and profitability.

    Farm City Newsday by AgNet West
    AgNet News Hour: Alexandra Duarte on California Agriculture, Water Policy, and the Future of Farming

    Farm City Newsday by AgNet West

    Play Episode Listen Later Dec 19, 2025 47:58


    In this week's AgNet News Hour, Nick Papagni and Lori Boyer sit down with Alexandra Duarte, almond grower and candidate for California State Senate District 4, to discuss the challenges facing rural communities, water management, and the future of agriculture. Duarte shares her campaign vision, emphasizing the importance of infrastructure, state and federal collaboration, and empowering the next generation of farmers. The episode also features an interview with Leslie Hickle and Eamonn Keogh from Farm Sense, showcasing innovative AI-driven solutions for real-time pest management in orchards. Alexandra Duarte: Fighting for Rural Communities and Agriculture Alexandra Duarte has spent decades in agriculture and understands firsthand the pressures on California's farmers. On the campaign trail, she's heard consistent concerns from sheriffs, educators, and local business owners: high costs of water and energy, staffing shortages, and limited rural resources. Duarte argues that California doesn't have a water shortage, but rather a “Sacramento problem”, and she's committed to working with both state and federal agencies to solve these challenges. Duarte highlights her strong relationships in Washington, including ties through her husband, former Congressman John Duarte, as a key asset for navigating agricultural policy. She plans to prioritize water management, infrastructure, and natural resources in rural communities, ensuring funding from Sacramento benefits the Central Valley, not just coastal regions. She also stresses the importance of supporting young farmers, promoting agricultural education through FFA and 4-H programs, and encouraging more farmers and business leaders to step into political roles. Farm Sense: AI Technology for Smarter Farming Following the main interview, the show turns to innovation in the field with Leslie Hickle and Eamonn Keogh of Farm Sense. Their AI-powered sensors provide real-time data on orchard pests, including navel orangeworm and codling moth, enabling growers to optimize treatment timing and reduce chemical use. With pricing comparable to traditional sticky traps and environmentally conscious benefits like reduced CO2 emissions, Farm Sense is helping farmers save money, improve efficiency, and move toward more organic practices. Growers can monitor pest populations via mobile devices, customize treatments based on life stage analysis, and reduce unnecessary labor. Hickle and Keogh emphasize that technology like this is critical as farming evolves, particularly in the era of AI and automation. Looking Ahead: Agriculture, Automation, and Small Business The conversation also touches on the broader challenges facing farmers and small businesses, including labor shortages, minimum wage pressures, and automation. Duarte and the AgNet team highlight the need for ROI-focused solutions that help small farms remain competitive, while new technology and delivery trends are reshaping rural economies. They also explore the role of consumers in supporting small businesses over large corporations, emphasizing sustainability and local community impact. Call to Action: Learn more about Alexandra Duarte's campaign for State Senate District 4 by visiting her official website and connecting via social media. Learn more about Farm Sense and their AI-driven pest management solutions at farmsense.io.

    Revenue Engine Podcast
    Harnessing Trust, Personal Branding, and AI To Accelerate Growth

    Revenue Engine Podcast

    Play Episode Listen Later Dec 19, 2025 7:02


    Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex creates systems and frameworks for scalable, profit-driving B2B digital marketing strategies, frameworks, and executions to drive ROI. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing. In this episode… Businesses today face the challenge of balancing rapid growth with the increasing demands of trust-building, personal branding, and AI-driven innovation. While these elements have the potential to significantly accelerate business success, missteps can hinder progress, especially when companies fail to effectively integrate them into their strategy. So how can businesses harness these powerful tools to drive long-term growth and success? From building authentic relationships to embracing AI technology, leaders in this episode share invaluable insights on how to navigate these challenges. Mark Stiltner explains how AI can optimize marketing strategies, particularly in account-based marketing (ABM), making campaigns more efficient and impactful. Patrick Ferdig emphasizes the importance of trust in business relationships, highlighting how consistency and reliability build the foundation for long-term partnerships. Sylvia LePoidevin discusses the shift in branding, where individual employees are becoming the face of companies, using their personal influence to elevate the brand's message and connect more authentically with audiences. Kristin Oelke highlights how combining financial insights with a strong customer base provides a clearer picture of a business's future trajectory. Meanwhile, Usman Sheikh dives into the world of agentive AI, exploring how intelligent bots can transform sales processes by automating key tasks and generating measurable outcomes. In this episode of the Revenue Engine Podcast, Alex Gluz reflects on his insightful conversations with Mark Stiltner, Patrick Ferdig, Sylvia LePoidevin, Kristin Oelke, and Usman Sheikh. These industry leaders uncover the power of trust, personal branding, and AI in driving business growth. Together, they offer practical strategies for leveraging these tools to create scalable, sustainable success in today's competitive market.

    The Show Up Fitness Podcast
    Corporate Wellness & Making 200k as a Personal Trainer w/ SUF-CPT CodyMayFit

    The Show Up Fitness Podcast

    Play Episode Listen Later Dec 18, 2025 45:38 Transcription Available


    Send us a text if you want to be on the Podcast & explain why!Checkout Cody on IG: CodyMayFitWant to see how one trainer turned a free session into a $200K plan and a corporate wellness blueprint that wins boardrooms? We walk through the exact steps: earn trust with results, capture the data that matters, and translate those outcomes into clear ROI that executives can't ignore. Sick days down, blood pressure down, low back injuries down—when the metrics move, pricing power follows.Cody breaks down the shift from coach to operator: how referrals compounded into a book of business, why he attends seminars to sharpen skills, and what changed when he started hiring in his own name. We get specific about standards. Resumes stacked with acronyms are easy; applying anatomy, progressing programs, and defending your choices under pressure is what counts. You'll hear how a practical interview works with a real client, what professionalism looks like on the phone and on the floor, and why protecting the brand requires a high bar for every coach who touches a client.We also map the scalable play: launch a corporate wellness pilot with a tight intake—vitals, grip strength, movement, injury history, and strength benchmarks—then deliver a year of consistent coaching and report the outcomes in dollars saved. That proof of concept unlocks enterprise contracts and fuels a one-stop model that brings trainers, physical therapists, registered dietitians, and concierge MDs under one roof. Community grows, care improves, and the business becomes repeatable across locations.If you're serious about leveling up, this conversation is your checklist: set standards, document outcomes, build a team, and package your wins so decision makers can say yes. Enjoy the episode, share it with someone who needs a push, and if it helped you, subscribe and leave a quick review—it makes a real difference.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world! Want to ask us a question? Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com

    Black Hills Information Security
    Hot Take Predictions for Next Year – 2025-12-15

    Black Hills Information Security

    Play Episode Listen Later Dec 18, 2025 62:11 Transcription Available


    Join us LIVE on Mondays, 4:30pm EST.A weekly Podcast with BHIS and Friends. We discuss notable Infosec, and infosec-adjacent news stories gathered by our community news team.https://www.youtube.com/@BlackHillsInformationSecurityChat with us on Discord! - https://discord.gg/bhis

    Happy Hour Podcast with Dee and Shannon
    EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter

    Happy Hour Podcast with Dee and Shannon

    Play Episode Listen Later Dec 18, 2025 34:45


    In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that's exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it's one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight "miracles." Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: www.beyondthedawndigital.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Dawni's Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency's human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency's quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You're Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni's Work (00:32:47) Shannon notes Dawni's agency works worldwide and mentions Dawni's recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources.

    Grow Your Independent Consulting Business
    249. How to Think About Business Investments for Next Year as an Independent Consultant

    Grow Your Independent Consulting Business

    Play Episode Listen Later Dec 18, 2025 32:27


    As an independent consultant, you're your own investor of time, money, and attention. But are you investing at the level of your goals, or are you treating your business like a paycheck?In this episode, Melisa unpacks how to approach business investments for the coming year with a CEO mindset, not an employee mindset. She breaks down the five-step strategy to build a clear, aligned investment plan and highlights the most common (and costly) mistakes consultants make when it comes to investing in their business.You'll hear Melisa share personal stories (including a rookie mistake with her new product launch) and walk you through how to evaluate the real ROI of an investment, beyond just dollars in or out.If you're deciding where to invest in 2026 or wondering if you even should,  this episode will give you the tools to make those decisions like a business owner, not just a billable resource.What you will learn in this episode:[05:34] The difference between investments and expenses and how to reframe how you think about each[09:15] Why not investing is the #1 mistake that stalls your consulting business[12:26] The “employee mindset” traps that keep you stuck recreating a corporate paycheck[17:00] A 5-step strategy for building your investment plan for the year ahead[24:30] How to evaluate investments based on ROI, not fear and make decisions more quickly[27:52] Why making investment decisions isn't about affordability, it's about commitment and resourcefulnessTune in to Episode 249 for practical tools and mindset shifts that will help you make smart, strategic investments and unlock your next level as an independent consulting business owner.Mentioned ResourcesCompanion Resource: Quarterly Business PlannerFull Show Notes: https://shownotes.melisaliberman.com/episode-249Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanRelated Podcast Episode: ️Episode 155 - Choosing the Best Strategy for Your Stage of Business Growth, https://shownotes.melisaliberman.com/episode-155/#more-2153 Join the 2026 Lead Gen Sprint, http://www.consultantsprint.com/ Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

    The Investor Professor Podcast
    Ep. 178 - Cautiously Optimistic

    The Investor Professor Podcast

    Play Episode Listen Later Dec 18, 2025 34:26


    In this episode, we break down the year-to-date performance across the major indexes, unpack why investor sentiment has turned cautious, and dig into the big question hanging over 2026: is the AI trade a bubble, or a healthy (and necessary) buildout with some overdue pullbacks? Along the way, they discuss what's fueling anxiety—from CEO tone and “arrogance vs. confidence,” to the market's growing demand for real ROI on the massive AI capex cycle and the timeline for data centers coming online.The conversation widens into the real economy and the road ahead: consumer spending vs. rising financial strain, a softening labor market, rate cuts, and what changing hiring patterns mean—especially for younger workers entering a world where AI is already replacing entry-level reps. We also share how we are thinking about opportunity in 2026 (including overlooked “boring” sectors, dividends, and cyclical setups), while the two debate market-structure shifts such as potential 24-hour trading and the risks of turning investing into a bigger casino. They close with an end-of-year recap, personal wins and goals, and a steady reminder for long-term investors: build a disciplined plan, understand how companies actually make money, and don't confuse activity for achievement.*This podcast contains general information that may not be suitable for everyone. The information contained herein should not be construed as personalized investment advice. There is no guarantee that the views and opinions expressed in this podcast will come to pass. Investing in the stock market involves gains and losses and may not be suitable for all investors. Information presented herein is subject to change without notice and should not be considered as a solicitation to buy or sell any security. Rydar Equities, Inc. does not offer legal or tax advice. Please consult the appropriate professional regarding your individual circumstance.  Past performance is no guarantee of future results.

    Owned and Operated
    How Smart Home Service Owners Should Invest (P&L, EBITDA, and Enterprise Value)

    Owned and Operated

    Play Episode Listen Later Dec 18, 2025 38:43 Transcription Available


    In this episode of Owned and Operated, John Wilson and Jack break down what “smart investing” actually looks like for home service operators—starting with the truth most owners miss: if you run a business, you're already an investor. You're investing money, attention, and people every day.They start with a practical framework for P&L investing (software, headcount, SG&A): if your business sells for a multiple, then any new expense should produce a return that justifies that multiple—otherwise, you may be quietly reducing enterprise value.From there, they unpack the difference between balance sheet investments (trucks, equipment, inventory) vs P&L investments, why banks and buyers mostly care about EBITDA, and how focusing on fewer initiatives can drive more profitable growth.Then they shift into the “outside the business” conversation: when diversification helps, when it's a distraction, and how operators can think in two buckets—cash-flow assets that fund life, and enterprise-value assets that build wealth.If you're adding software, hiring leaders, buying equipment, or debating real estate vs reinvesting in the core business—this episode gives you a clean way to think about ROI, focus, and capital allocation.What You'll LearnWhy every operator is an investor (capital, people, and attention allocation)A simple rule for P&L expenses: should this generate a 3x+ return based on your business multiple?The difference between investing on the balance sheet vs the P&L

    Speaking and Communicating Podcast
    How Leaders can Attract and Retain the Best Talent w/ Dr. Cynthia Bentzen-Mercer

    Speaking and Communicating Podcast

    Play Episode Listen Later Dec 18, 2025 37:01


    How can leaders maximize attract great talent and maximize on the talent they already have?Meet Dr. Cynthia Bentzen-Mercer!Dr. Cynthia is a Human Capital Potentialist who works at the intersection of organizational strategy and soul purpose. She is a globally recognized human capital strategist, USA Today bestselling author, and board-certified executive coach with more than 30 years of experience transforming how organizations invest in their people. As the founder and CEO of Bentzen Performance Partners, co-founder of The Zeal of the Heel, and creator of the 7 Minute Pivot, she partners with executives and leadership teams across public, private, nonprofit, and multi-industry sectors to align talent strategy with business growth. On this episode, Dr. Cynthia explains her research findings on the ROI when investing in talent.Listen as Dr. Cynthia shares:- how to align talent strategy with business growth- what leads to cultural transformations- transforming people into a company's biggest competitive advantage- business outcomes vs human-centered leadership- how CEOs can unlock untapped value- the returns on intentional investments in talent- how to navigate career restlessness or stagnation- the leadership dilemma of empathy vs accountability...and so much more!Connect with Dr. Cynthia:Website: https://www.bentzenperformancepartners.comAdditional Resources:"Now, Near, Next" by Dr. Cynthia Bentsen-Mercer on AmazonListen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/how-leaders-can-attract-and-retain-the-best-talent-w/id1614151066?i=1000741811750Spotify: YouTube: https://youtu.be/w9WFLhFzJd8

    Run The Numbers
    Running the Long Game in Growth Equity | Larry Contrella

    Run The Numbers

    Play Episode Listen Later Dec 18, 2025 54:57


    In this episode of Run the Numbers, CJ Gustafson sits down with Larry Contrella, General Partner at JMI Equity, to unpack how JMI invests in software without financial engineering or roll-up strategies. Larry explains how the firm builds conviction through founder relationships, long-term partnership, and a product-and-brand-first view of durable growth. They discuss how JMI supports companies through scaling, why operating partners keep returning, and how underwriting looks different in mission-driven sectors like K–12 and nonprofit tech where customers are schools and communities, not Fortune 500s. Larry's background as a competitive runner at Penn ties the conversation together with a clear ethos: patience, discipline, and playing the long game.—SPONSORS:Mercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Sage Intacct is a cloud financial management platform that replaces spreadsheets, automates workflows, and keeps your books audit-ready as you scale. It unifies accounting, ERP, and real-time reporting for finance, retail, logistics, tech, and professional services. With payback in under six months and up to 250% ROI, and eight years as the customer-satisfaction leader, Sage Intacct helps you take control of your growth: https://bit.ly/3Kn4YHt—LINKS:Larry on LinkedIn: https://www.linkedin.com/in/larry-contrella-160a8a25/JMI Equity: https://www.jmi.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Is taking a company public even worth it? | Fullstory's Chad Goldhttps://youtu.be/zSD8y9dr4VgSo You're Looking for a “Strategic” CFO? Bloomerang's Steve Isom on What That Really Meanshttps://youtu.be/cgHOtvG1Ces—TIMESTAMPS:00:00:00 Preview and Intro00:02:49 Sponsors — Mercury | RightRev | Tipalti00:06:41 Joining the JMI Conversation00:07:13 College Running and Team Dynamics00:08:13 New York Marathon Story and Career Intersection00:11:04 Competitive Drive and Patience With Founders00:12:54 Building Long-Term Partnerships and Underwriting Credibility00:15:27 Growth Equity as a Long Sales Cycle00:15:48 Sponsors — Aleph | Fidelity Private Shares | Sage Intacct00:18:44 Fund Planning, Deal Pacing, and Board Commitments00:20:59 Sourcing Philosophy and Developing Investors Over Time00:22:09 Hustle as the Only Sustainable Edge in Sourcing00:24:14 Early Sourcing Tactics and Information Arbitrage00:26:06 Reputation, Experience, and Breaking Into Competitive Deals00:29:42 Organic Growth Over Roll-Ups and M&A Discipline00:32:51 Brand, Product Leadership, and Paying for the Best Businesses00:33:29 Bloomerang and Brand-Led Growth in Nonprofit Software00:34:46 Why JMI Operators Keep Coming Back00:36:28 Collaborative Leadership and Giving Constructive Advice00:38:20 Using Data Without Slowing Decisions00:39:20 Transparency, Alignment, and Knowing Where You Stand00:40:31 Why JMI Invests in K–12 and EdTech00:42:07 Mission-Driven Businesses and Talent Advantage00:43:24 Monetization Models in Nonprofit SaaS00:45:40 Conviction Bets and Product-Market Fit Stories00:48:49 Rethinking TAM and Expanding Markets Over Time00:50:40 Lightning Round: Sourcing Stories and Lessons00:52:58 Traits of Great Founders and Changing Beliefs00:54:20 Closing Thoughts and Outro#RunTheNumbersPodcast #GrowthEquity #B2BSoftware #FounderRelationships #PrivateEquity This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

    Podnews Daily - podcasting news
    Study: YouTube ads work up to 25% worse than audio

    Podnews Daily - podcasting news

    Play Episode Listen Later Dec 18, 2025 4:14 Transcription Available


    The result of more than a thousand campaigns. Sponsored by Magellan AI. Renewal and response signals helped Boll & Branch fine-tune campaigns and lift ROI. Get the full story with Magellan AI https://podnews.net/cc/3200 Visit https://podnews.net/update/youtube-vs-audio-ad-effectiveness for the story links in full, and to get our daily newsletter.

    Develpreneur: Become a Better Developer and Entrepreneur
    Adapting Your Business to AI: Productivity Surges, New Models, and the Power of Data

    Develpreneur: Become a Better Developer and Entrepreneur

    Play Episode Listen Later Dec 18, 2025 31:21


    In Part 2 of our Building Better Foundations interview with Hunter Jensen, founder and CEO of Barefoot Solutions and Barefoot Labs, we explore how companies can begin adapting their business to AI over the next one to three years. Rather than imagining futuristic scenarios, Hunter keeps the focus on what's already happening—and what leaders must do now to stay ahead. About Hunter Jensen Hunter Jensen is the Founder and CEO of Barefoot Solutions, a digital agency specializing in artificial intelligence, data science, and digital transformation. With over 20 years of experience, Hunter has worked with startups and Fortune 500 companies, including Microsoft and Salesforce, to implement innovative technology strategies that drive measurable ROI. A seasoned leader and expert in the AI space, Hunter helps businesses harness cutting-edge technologies to achieve growth and efficiency. Facebook / Twitter (X) / LinkedIn / Website Where Companies Will See the First Wins When Adapting Their Business to AI Hunter starts by shortening the timeline. Five years is too far; the real transformation is happening in the next 12–36 months. Today's early value comes from AI supporting back-office functions: HR Accounting Research Administrative work These areas already show measurable ROI. But adapting your business to AI isn't just about automating repetitive tasks. "What comes next is using AI to support the thing your business actually does." – Hunter Jensen If you're in cybersecurity, AI will amplify cybersecurity tasks. If you work in finance, AI will speed up analysis and deal preparation. If you're in legal, AI will reshape workflows and client expectations. These shifts mark the second major phase of adapting your business to AI. The Coming Surplus: How AI Redefines Knowledge Work When Adapting Your Business to AI As companies begin adapting their business to AI, productivity skyrockets. Hunter predicts that many teams will get 5x more output from the same number of people. We see this creating a new challenge: a surplus of available work hours. This has already happened in software development. With AI-enhanced coding, the same team can deliver far more in far less time. Hunter warns that other knowledge-work fields—including law, consulting, and analytics—are next in line. "Layoffs are not a growth strategy. You need to innovate." – Hunter Jensen Instead of cutting staff, leaders should redirect excess capacity into new products, services, and innovation. Adapting Your Business to AI Requires Rethinking Your Model The biggest disruption comes not from tools—but from business models. Hunter shares how Barefoot Solutions, after 20 years of hourly-based software development, had to rethink its entire model when adapting its business to AI. With AI writing code faster than ever, traditional hourly billing simply couldn't reflect true value. The result? A shift toward product development, leading to the creation of Compass, an internal AI platform that helps organizations securely use their data. Many industries—especially those built on billable hours—will need to make similar changes. That means exploring: Value-based pricing Productized services Internal tools that create leverage Hybrid service + product offerings Adapting your business to AI means adapting how you make money, not just how you work. What Developers and Students Should Do Now For younger developers or recent graduates, adapting your career to AI is just as important as adapting your business to AI. Hunter recommends: Building strong AI literacy Understanding how to investigate, validate, and critique AI output Learning to integrate AI APIs into real applications Creating proof-of-concept projects that solve real business problems "The best way to learn is by building. Anything. Solve one real pain point." – Hunter Jensen Those projects become powerful résumé builders—and valuable stepping stones into the industry. Why Data Is Now the Ultimate Competitive Advantage The era of "first mover advantage" is over. AI allows competitors to replicate an idea in a weekend. But one thing cannot be cloned: your proprietary data. Hunter argues that adapting your business to AI means treating your data like a strategic asset. Companies with decades of untouched data—financial, healthcare, legal, operational—hold the new competitive moat. If you can use AI to unlock insights from that data, you create advantages no competitor can copy. Turning Disruption Into Opportunity As Hunter explains, adapting your business to AI is not optional: Productivity will surge Pricing models will shift Historic data will become a treasure chest Innovation will define survival But for entrepreneurs, leaders, and developers, this is also the most exciting moment in decades. The companies that adapt will not only survive—they'll lead. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Leveraging AI for Business: How Automation and AI Boost Efficiency and Growth Business Automation and Templates: How to Streamline Your Workflow Why Bother With Automated Testing? Building Better Foundations Podcast Videos – With Bonus Content

    The Juice with Jess
    Episode 87 | Empathy, Revenue, and Why CX Leaders Need a Seat at the Table with Aniesha Jones of Armra

    The Juice with Jess

    Play Episode Listen Later Dec 18, 2025 43:19


    This week, I sat down with Aniesha Jones to talk about what customer experience actually looks like when empathy, data, and revenue are all in the same room. We get into her unconventional path from opera and vocal performance to leading high-growth CX and retention teams, and why creativity is one of the most overlooked skills in business today.We cover CX leadership, retention strategy, the real ROI of empathy, and why CX deserves a seat at the executive table instead of being treated like a cost center. Anisha breaks down how data and storytelling work together, how DEI should inform experience design from day one, and why loyalty is built through belonging, not discounts.If you're a CX leader, founder, marketer, or operator trying to build experiences that customers actually remember, this episode is packed with insight you can use immediately. Listen now for a grounded, honest take on empathy, retention, and what sustainable growth really looks like in ecommerce today.

    DGMG Radio
    How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong

    DGMG Radio

    Play Episode Listen Later Dec 18, 2025 56:49


    #312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Meet Udi and his path into marketing (08:16) - – Early career lessons and building marketing from zero (15:16) - – How Gong found product-market fit and nailed positioning early (19:26) - – Courageous Marketing: why Udi wrote it and what it really means (23:16) - – Brand first: personality, positioning, then visuals (28:20) - – Campaigns that punched above their weight (billboards, experiments, perception hacks) (35:10) - – Proving brand impact: soft ROI, pipeline, and exec buy-in (47:40) - – The future: product-led marketing, AI, and courageous teams Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    Dr Marketing Tips Podcast
    Smaller Budgets, Smarter Marketing: What Healthcare Marketers Must Do Next

    Dr Marketing Tips Podcast

    Play Episode Listen Later Dec 18, 2025 30:54


    Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally wellIn this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior.Key takeaways from the report include:How audience prioritization is changing between physicians, patients, and specialty referral groupsWhy social media is now the fastest-growing channel as the the “new TV” for healthcareWhy omnichannel marketing is no longer optional, but the standardHow live events and human connection are making a comebackWhere AI and analytics fit in accelerating personalization and performanceTune in for a practical, data-backed discussion on how to market smarter (not louder) in the 2026 healthcare landscape.

    The Truth About Addiction
    How to Quiet The Shame And Reignite Your Creativity with Dr. Sam

    The Truth About Addiction

    Play Episode Listen Later Dec 18, 2025 34:41 Transcription Available


    Send us a textWhat if the end of everything is the beginning of anything? This keynote takes you from a risky leap into the spotlight, through the spiral of addiction and the false safety of perfectionism, to an honest, intuition-led recovery that rebuilt purpose from the inside out. I share how dropping out to chase performance dreams collided with numbing habits, how academic success couldn't protect a hurting heart, and why sobriety without self-forgiveness still leaves the soul starving.The turning point came when I expanded powerlessness beyond substances to people and outcomes. Working the twelve steps through a trauma-aware lens opened a door I didn't know existed: making amends to myself. That single act cut shame down to size and let intuition speak. From that voice came new moves—launching a practice that filled the gap between discharge and real healing, naming the quiet addictions of people-pleasing, hyperproductivity, and perfectionism as a form of soul sickness, and designing care that treats the body without abandoning the spirit.I also talk about losing my sister to overdose and choosing to recover out loud by writing a prescriptive memoir that modernizes the twelve steps for everyday life—traffic jams, hard conversations, career pivots, and profound grief. Creativity reentered the chat through a suburban dance class that led, unexpectedly, to choreographing and touring in Japan, and to a love of public speaking that now includes a corporate keynote on emotional ROI. If you're navigating addiction, heartbreak, or the quieter compulsions that steal joy, you'll find a practical, compassionate framework for change and a reminder that courage compounds when we act on our intuition.If this resonates, subscribe, share it with someone who needs it, and leave a review so others can find the show. And if you want to go deeper, check the show notes for a link to book a free discovery call.To book a FREE discovery call with Dr. Harte, click the link below:https://calendly.com/drharte/free-discovery-call-w-dr-harteSupport the show#thetruthaboutaddiction#sobriety#the12steps#recovery#therapy#mentalhealth#podcasts#emotionalsobriety#soberliving#sobermindset#spirituality#spiritualgrowth#aa#soberlife#mindfulness#wellness#wellnessjourney#personalgrowth#personaldevelopment#sobermovement#recoveroutloud#sobercurious#sobermoms#soberwomen#author#soberauthor#purpose#passion#perspective

    The Dead Pixels Society podcast
    A Camera, A Hustle, And Forty Years Of Reinvention with Kirk Voclain

    The Dead Pixels Society podcast

    Play Episode Listen Later Dec 18, 2025 37:50 Transcription Available


    Have an idea or tip? Send us a text!Ever wonder how a “boring” photo of a metal part could move a seven-figure sale? Gary Pageau of the Dead Pixels Society sits down with veteran photographer Kirk Voclain to unpack four decades of pivots, from a cereal‑box Instamatic to seniors that paid the bills, then into commercial, industrial, and real estate work that sells outcomes, not megapixels. Voclain's story is part grit, part curiosity, and entirely practical: market directly when gatekeepers want kickbacks, promise ROI to businesses who must buy, and turn every shoot into downstream print revenue with albums, cards, and smart lab integrations.He also digs into the moments that changed his trajectory: a teenage wedding that proved passion can pay, a decision to bypass school-volume politics, and a 2016 read of the curve when senior orders softened. Voclain lays out how he reframed photography as a business asset—product images that drive revenue, corporate visuals that recruit, listings that convert—and how he kept margins healthy by bundling design, using pro labs for direct fulfillment, and charging real money for files. His guide for the next generation is refreshingly blunt: avoid debt, make gear pay for itself, and price for the value you actually deliver.You'll also hear how he bridged film and digital by testing, showing clients one perfected digital image per session, and letting demand justify the switch. And because creativity doesn't stop at the studio door, Voclain sharPhoto Imaging CONNECTThe Photo Imaging CONNECT conference, March 1-2, 2026, at the RIO Hotel and Resort in Las Vegas, NPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsMediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEIndependent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Photo Imaging CONNECTThe Photo Imaging CONNECT conference, March 1-2, 2026, at the RIO Hotel and Resort in Las Vegas, NDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

    Ops Cast
    From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty

    Ops Cast

    Play Episode Listen Later Dec 18, 2025 51:12 Transcription Available


    Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.In this episode, you will learn:Why event and field marketing data remains fragmented across most organizationsThe most common data traps that prevent accurate event ROI measurementWhat interactions are typically lost during and after eventsHow to think about event value beyond basic lead captureWhat a well-run, integrated event operation looks like todayHow Marketing Ops, Revenue Ops, and Field Marketing can better alignThis episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

    Category Visionaries
    How PredictAP transitioned from founder-led sales to repeatable pipeline after hitting the network wall | David Stifter

    Category Visionaries

    Play Episode Listen Later Dec 18, 2025 27:21


    David Stifter spent 20 years as head of technology at Colony Capital, managing systems for a $60 billion private equity real estate firm. When a longtime AP specialist retired, the company lost its institutional knowledge for coding complex invoices across thousands of entities and tenant relationships. After a year evaluating RPA, template-based approaches, and early OCR solutions, David recognized that structured historical data—invoices paired with their coding—could train AI models to capture implicit business rules. Five years ago, at 40 with young children, he left his executive role to build PredictAP. The company now processes tens of thousands of invoices monthly for firms including Bridge Investment Group, demonstrating how operational expertise combined with AI can solve problems that pure technology approaches miss. Topics Discussed Identifying AI use cases with structured annotated data and human feedback loops  Moving from CTO buyer to vendor founder and discovering which networks actually convert  Building repeatable sales motion after exhausting warm introductions  Technology adoption barriers in real estate and the domain expertise requirement for vertical SaaS  Hiring sales leadership to scale from founder-led to systematic pipeline generation  Solving complete workflow integration challenges beyond isolated technical problems GTM Lessons For B2B Founders Match technical approach to problem structure, not trend: David identified three critical elements for his AI application: structured annotated data from historical invoice coding, recognizable patterns in implicit business rules, and human review as a feedback mechanism. He notes many founders "try to shove AI, the AI hammer to smash any nail, but they're not always the best use case." Six years ago, before modern LLMs, he used historical invoice-coding pairs as training data—solving the annotation problem that plagued early machine learning. Founders should evaluate whether their problem has the structural characteristics that make a given technology approach viable, rather than applying trending solutions to force market fit. Network quality reveals itself when you need something: David contrasts two early investors: a former acquisitions executive who promised extensive connections but delivered "not a single callback" after leaving their role, versus an asset manager who generated "hundreds" of leads through genuine relationships. The acquisitions person experienced "an existential crisis" realizing "my network was based upon my ability to have a massive checkbook behind me." Founders should recognize that network strength isn't tested until you're asking rather than giving—those who built relationships through consistent helpfulness rather than transactional power will see different response rates when they launch. Architect the founder-led to systematic sales transition: After two years of founder-led sales, David "hit that wall" and brought in Steve Farrell, prioritizing experience scaling from $3-5M to $20M ARR over industry-specific expertise. He notes warm intro calls are "very to the point" while cold outreach "starts hostile or skeptical"—requiring entirely different trust-building approaches. The shift required adding BDRs, AEs, and systematic content generation. Founders should hire sales leadership with specific stage experience before network depletion forces reactive hiring, and expect to rebuild positioning for skeptical buyers who lack pre-existing trust. Integrate solutions into existing workflow infrastructure: David emphasizes the failure mode of optimized point solutions: "They have a perfect solution from the technical problem but it's not going to work for this firm because it's not going to fit into their workflow." He maps the complete experience including integration with existing systems, training requirements, user experience, consistency, and speed. Technical superiority in isolation leads to "problems with adoption and retention." Founders should map every system, process, and stakeholder their solution touches, designing for workflow integration rather than isolated problem-solving. Sequence customer sophistication as you scale beyond innovators: David's initial customers were "leading edge folks" from his technology network who understood AI potential. As PredictAP matured, sales cycles became "much longer" with more conservative firms requiring higher proof thresholds. He learned that "initial sales have to be very successful and you have to have customers that advocate for you" because mainstream buyers need extensive social proof. Founders should recognize that early adopter ICP differs fundamentally from mainstream buyers—what closes innovators (technology potential) differs from what closes pragmatists (proven ROI and references), requiring distinct positioning and sales approaches for each segment. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    Inspector Toolbelt Talk
    Ubiquity is King

    Inspector Toolbelt Talk

    Play Episode Listen Later Dec 18, 2025 17:28 Transcription Available


    Want more bookings when the market cools? Start by being everywhere your clients look. We close the season with a clear, tactical breakdown of why ubiquity beats hyper-targeting and how to layer small actions into big awareness. Instead of chasing a single channel or obsessing over last-click ROI, we map the buyer's journey and show how the four-touch rule turns casual familiarity into fast trust when the inspection window opens.We walk through practical ways to stack visibility without breaking your budget: short videos on YouTube or TikTok, light ad tests that keep your face in feed, neighborhood Facebook groups where homeowners actually hang out, and old-school touches like business cards in real places. Then we go deeper on content strategy that actually ranks and converts—blogs and posts that answer real, adjacent questions buyers Google every day, from boiler basics to radon risks and roof lifespans. This isn't about shouting “hire me.” It's about earning authority by solving problems in plain language.You'll also get a playbook for local collaboration: quick expert clips with mortgage lenders, closing attorneys, and title reps that boost your reach and credibility. We share how to use the slow season to build a wide grid of small, repeatable touches—30 to 40 micro moves that make you feel “everywhere” right when clients need you most. If you've felt the lull and wondered what to do with the extra time, this is your blueprint for turning quiet weeks into future demand.If this helped you rethink your marketing, subscribe, share the show with a fellow inspector, and leave a quick review. Got topic ideas or want to be a guest? Email info@inspectortoolbelt.com and tell us what you want to hear next.Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

    Category Visionaries
    How Aurelius Systems proved Viability through nationwide field demonstrations in extreme conditions | Michael LaFramboise

    Category Visionaries

    Play Episode Listen Later Dec 18, 2025 24:29


    Aurelius Systems is tackling one of defense's most critical challenges: cost-effective counter-drone warfare. The company builds lightweight, edge-deployed laser weapon systems with 10-million-x marginal cost advantages over traditional interceptors—shooting down drones for approximately 10 cents versus $2 million per Sea Sparrow missile. With systems priced in hundreds of thousands rather than tens of millions of dollars, Aurelius is proving that commercial manufacturing principles can revolutionize defense technology. In this episode of BUILDERS, I sat down with Michael LaFramboise, CEO and Co-Founder of Aurelius Systems, to unpack how his background spanning automotive manufacturing at Chrysler, R&D at Coherent (the largest U.S. laser manufacturer), and defense sales positioned him to build what he calls "the F150 of directed energy systems." Topics Discussed: Why Michael's unusual combination of heavy industrial manufacturing, high-power laser R&D, and directed energy sales made him one of "probably like five people under 70 in the country" positioned to build this company Aurelius's contrarian R&D thesis: build everything from commercial off-the-shelf components first, only upgrading to bespoke when field tests fail The tactical fundraising progression: first prototype to pre-seed, DIU grant in February 2025, Singapore Defense Force joint challenge, Army X-Tech competition wins Government relations as infrastructure: why Aurelius retained a lobbyist six months post-pre-seed and how Congressional support addresses 1-3 year sales cycles Navigating the DOD acquisitions reorg: 100+ technology acceleration organizations consolidating to 10-20 under new PAE structure, with goals of 90-day turnarounds replacing multi-year cycles The demonstration strategy that changed everything: earning signed memorandums from high-ranking officers after shooting down drones in Hawaii and Austin under adversarial conditions (heavy rain, 99% humidity, heat warping, night operations) Founder-led marketing ROI: why acquisitions officers, funders, and engineering talent all follow different channels (LinkedIn vs. X) and require different voices The three-stakeholder sales complexity: when your end user (warfighter), purchaser (acquisitions), and budget authorizer (Congress) are separate entities who don't communicate GTM Lessons For B2B Founders: Follow proven playbooks in specialized markets, then execute obsessively: Michael explicitly followed Anduril's early-stage defense playbook, particularly around government relations: "I think it's like following the Anduril playbook for how you do an early stage defense company is probably a very appropriate thing to do." In highly specialized B2B markets (defense, healthcare, financial services), pattern-match to companies that have successfully navigated regulatory and procurement complexity rather than inventing process from scratch. The differentiation comes from execution and technology, not from reinventing go-to-market structure. Treat specialized expertise as infrastructure, not overhead: Aurelius hired a lobbyist six months after their pre-seed—before significant revenue—because defense sales involve three disconnected stakeholders. Michael explained: "your purchaser, your end user, and your authorizer for funds are all separate people that don't know each other... whenever you have these different points, it doesn't expand linearly the difficulty or the complexity of the sales cycle. It expands exponentially." B2B founders should map stakeholder complexity early and staff accordingly. If your buyer doesn't control budget, your user doesn't make purchase decisions, or your champion needs internal air cover, these aren't edge cases—they're your sales model. Demonstration beats documentation when overcoming category skepticism: After decades of directed energy failures, Aurelius spent 2024 conducting nationwide field demonstrations, culminating in adversarial drone shoot-downs in heavy rain, 99% humidity, and night conditions. Michael noted they needed to "clean up the mess that a lot of these other companies have created" with signed memorandums from high-ranking officers. When your category has a failure history, customer education isn't about better pitch decks—it's about systematic proof that eliminates objections through witnessed performance. Plan for demonstration costs and timeline in your first-year budget. Build your R&D thesis around manufacturing reality, not engineering perfection: Aurelius's core principle: build everything from commercial off-the-shelf components, upgrading only when field tests fail. Michael's insight from automotive and laser manufacturing: "you can get 80-90% physics perfection on a system for 2% of the cost" versus traditional directed energy's approach of "400 ARL and AFRL PhDs all coming together to make the most super bespoke, hyper perfect thing ever." They use material processing lasers (identical output at 1/10th the cost of directed energy lasers) and commercial components from automotive supply chains. B2B founders should define their "good enough" threshold explicitly and build cost structure around it—perfection is often the enemy of scalability and margin. Attack market dislocations where wrong-fit solutions reveal unmet needs: Aurelius doesn't compete with Sea Sparrow missiles for shooting down aircraft at 9 miles—they target the dislocation where $2M missiles designed for large ordinance are being misused against $500 drones with 30% effectiveness. Michael identified that "there isn't anything in the market that's been developed for counter drone at any significant distance." The opportunity isn't better missiles; it's purpose-built solutions for Group 1 and Group 2 drones (FPV quadcopters and small planes) where no appropriate system exists. Map where customers are forced to use expensive, inappropriate solutions—that's where new categories emerge. //  Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

    Bridging The Gap
    Scaling Smart: Productivity, AI, and the Modern RIA

    Bridging The Gap

    Play Episode Listen Later Dec 18, 2025 25:32


    AI isn't arriving—it's already here. But the firms that will benefit most aren't the ones chasing the next headline—they're the ones learning to apply the technology with strategy and intention. In this episode of The FutureProof Advisor, I explore how the narrative around AI is shifting—from abstract potential to practical, day-to-day impact. Whether it's the way firms handle cybersecurity, how clients interpret AI-generated advice, or why most companies fail to get ROI from their AI investments, the gap between promise and real performance is narrowing fast.The conversation focuses on how firms can move past experimentation and into transformation. That starts with rethinking workflows—not just adding tools to outdated systems. I share research on AI perception from the LEAP initiative, a breakdown of OpenAI's new Atlas browser, and a lesson from cybersecurity that reinforces how these tools can either amplify risks or unlock resilience, depending on how you engage with them. The takeaway: true advantage comes not from the technology itself, but from how thoughtfully it's embedded into your business.This episode is about moving beyond reaction. It's a framework for wealth managers and firm leaders who want to navigate the AI landscape with clarity, not noise. Because in a space where everyone's “trying AI,” the differentiators will be integration, trust, and execution.

    Everyday AI Podcast – An AI and ChatGPT Podcast
    Creative Frameworks for Problem-Solving with Generative AI

    Everyday AI Podcast – An AI and ChatGPT Podcast

    Play Episode Listen Later Dec 17, 2025 27:49


    Don't lie -- when you open ChatGPT, you're looking for a quick copy-and-paste solution. We've all been there. What if I told you that was kinda the worst way possible to use some of the world's most powerful technology. Spoiler alert: it kinda is. Make sure to catch today's episode for some creative frameworks to change how you use LLMs. Creative Frameworks for Problem-Solving with Generative AI -- An Everyday AI Chat with Jordan Wilson (PS - Was hoping to have the PT. 2 Roadmap review ready to go, but feeling under the weather. Pt 2 will drop soon!)Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion:Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Creative Frameworks for Generative AI Problem SolvingHuman Agency vs. AI Efficiency DebateUsing Large Language Models as Thought PartnersPrompt Engineering vs. Context Engineering EvolutionGeneric Parts Technique for Abstract ThinkingSCAMPER Framework for Business InnovationHuman-AI Collaboration: Enhancing Creative OutputsOvercoming Cognitive Biases in AI-Assisted StrategyTimestamps:00:00 "Using AI as Thought Partner"04:06 "AI's Role in Creative Problem-Solving"08:13 "Broadening Problem-Solving Approaches"13:11 "Using Multiple Tools for Insight"15:07 "SCAMPER Framework Explained"17:32 "Rethinking Problems with SCAMPER"22:24 "Embracing Difference in Expertise"24:45 "Building Creative Confidence"Keywords:Generative AI, problem solving frameworks, creative frameworks, large language models, AI thought partner, augmenting human intelligence, creative problem solving, prompt engineering, context engineering, agency over output, human-AI partnership, divergent thinking, convergent thinking, psychological distance, cognitive bias, creative confidence, creative agency, generic parts technique, SCAMPER framework, substitute, combine, adapt, modify, put to another use, eliminate, reverse, creative velocity, innovation, agentic capabilities, iterative problem solving, model reasoning, human in the loop, decision making, strategy, domain transfer, abstraction, functionally fixated thinking, solution exploration, pain point analysis, authentication, friction reduction, workflow improvement, technology product management, practical AI use cases, collaborative AI techniques, business problem solving, structured problem solving, metacognition, challenging output quality,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner 

    Dental A Team w/ Kiera Dent and Dr. Mark Costes
    Where Are You in Your Business's Life Cycle?

    Dental A Team w/ Kiera Dent and Dr. Mark Costes

    Play Episode Listen Later Dec 17, 2025 21:54


    Kiera compares the stages of a business to the stages of the human life cycle, from the infancy of a startup, to the chaos of money flow without systems, to the growing profitability of early adulthood, and so on. The goal is, of course, to reach maturity, where the business can run on its own, there's work-life balance, money flow, and more. Kiera gives listeners the common factors for each "age group," and what needs to be done for practices to reach their prime. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and I hope you are having an amazing day. I hope it's an epic day. I hope you're loving your life. I hope you're having just so much fun. ⁓ I love dentistry. I love podcasting. I love connecting with so many of you. I just met people this week that are Dental A Team fanatics and it's always fun. And it's funny on calls when I get to chat with you in real life, people are like, Kiera, you sound just like you do on the podcast. And I'm like, that's great because guess what? It is me.   So I am so excited to podcast with you guys today. Welcome. If you're new to Dental A Team podcast. Hello, I'm Kiera Dent. Dent really is my last name. And it's because I love all things dental. ⁓ I love my husband, even though he's not a dentist. ⁓ I love, I just love life. I love helping people. We had a, in our consulting, we have what we call our doctor mastermind. It's a doctor only mastermind and it's on ⁓ Tuesday, the first Tuesday of the month. And we call it Think Tank Tuesday for our doctor mastermind.   We had all of our doctors there this week and we had several doctors come. It was just a really, really fun time. And as I was sitting there, I tell everybody that this think tank is supposed to feel like you're sitting in my living room, hanging out with me. We're all just here having like a good time. I love to see there's one doctor pushing her daughter on a swing. There was another doctor making dinner. There's another doctor sitting at the office, another doctor driving home.   It truly is a like, let your hair down, come be, let's come hang out, let's all be together, let's all work together. Cause honestly, dentistry can be super hard and challenging. And ⁓ as I walked away from that, we were talking about the life cycle of a business and people were just talking about where they were and here's where I am and how do I get to the next phase of my business? What are some easy moves? And it was crazy because it's actually not that hard to move from one part of the business to the next part. ⁓ A lot of times it's just having somebody pointed out to you.   ⁓ giving you the confidence that you can do that. ⁓ And then having a group of people around you that are just like you. And as I walked out of that meeting and that just fun hangout time, there's always Kiera's after party, which is not recorded. It is Kiera unfiltered. I just thought, I'm so blessed to get to know these human beings, these people that we get to work alongside with, that we get to collaborate with. I get to see them go through all the phases of business from where they were to where they are.   working with us, get to see their production increase, I get to see their ROI ⁓ tenfold, I get to see how happy they are in life, I get to see when they were once stressed to where now they're exuberant and happy and fulfilled and that is why Dental A Team exists. That is why the podcast exists is because I want all of you to feel like you have ⁓ someone in your corner, someone who is rooting for you, someone who has answers where you feel like there are none, someone who sees the path more clearly than you can.   someone who's created a community of like-minded doctors that are either where you are or have been where you are and can help you get to the next step. We have doctors who mentor each other. have ⁓ masterminds in person. have where we come to your practice. So if you're listening to this podcast and you're feeling like, gosh, I just don't even know what to do. The answer is there's actually always the what's next to do. There's always somebody who can help you. It's just you having the courage to book the call to   ⁓ invest in your practice in yourself and decide that you're worth having the life and the practice that you know, you're capable of having. And so if that resonates with you, reach out, come join our doctor mastermind, come meet us in person, come hang out with me in real life. I would love to have you be a part of it. ⁓ my mission truly is to change people's lives. and that's luckily I get this amazing platform of dentistry. So, reach out, Hello@TheDentalATeam.com because honestly, I believe that it is so fun and so powerful. ⁓   to go from that. And so I teased out a little bit of a life cycle of a business. This came from Tony Robbins. I really love Tony. I love a lot of things that he teaches and ⁓ there's a lot of wisdom. so just to kind of to take this on for the podcast today, I feel like, hey, we talked about this in our Dr. Mastermind, but I think it'd be very beneficial for all of you to hear. And this is my adaptation of it to take it to dental offices and kind of then giving you some of the things that I see in a practice so you can kind of understand.   But basically we have kind of like think about the life cycle of human beings. It's where we start out as infancy. We're born into this world and then we're infants and then we're toddlers. And then we go into this like middle life, like middle school. And then we go into high school and then we go into young adults. So college or young adult. Then we go into maturity or our prime of our life. Then we go into this kind of midlife evaluation. That's right before we retire. Then we go into aging. Then we go into institutionalization and then we go to death.   So we think about how people go around and it's interesting because there could be say a 25 year old, 30 year old, 40 year old who actually could be on the aging path even though their age is not where you would think that they would be. And so the idea of this is to kind of look to see based on like a life cycle of us where your business is and what maybe is like the pain point. So when we look at a business and we look at like children, so an infant,   They're screaming, right? They're screaming all the time. Yes, they're alive. Yes, they're there, but they're screaming and they're hungry and they don't know how to make money and they always have all these problems and it just feels like it's problem after problem after problem. That's like when you first start a business and it is chaos and it is exuberant and it is blissful and it is terrifying. Like Tiff and I were actually joking about it when we were on our doctor mastermind and we were talking about how like Dental A Team when it was in its infancy stage.   I literally was paying Tiffanie via Venmo. I did not have any payroll set up. I don't know why Tiff stayed with me. So Spiffy Tiffy shout out to her today. ⁓ But I really truly was such a naive business owner. I did not have protocols. I did not have a lawyer. I didn't have HR. I just said, I want to be here in this world and put something together, but no processes, no systems. It was screaming mayhem all the time. And then you go from that infancy stage to toddler, right? Toddlers, they can sleep through the night.   They're more independent. They can reason on certain things, but they're not this middle schooler, right? ⁓ And so when we look at that toddler that like they're going to elementary school, they're kind of in that middle stage. This is now where a business has elevated. It's not like paying people via Venmo, ⁓ but you still don't have the cash flow to be able to hire great people. It's still this like very new. You probably have one or two people. Practices that are in this realm are more the   the startup phase. So startup is like your very infancy, whether you're buying it or if it's a scratch start or you already have it. But it's kind of that screaming and then you move into toddler where like we can afford like one or two people on our team. but maybe we're moonlighting at another practice. cash flow is not consistent. ⁓ Systems and processes are not in place. And it's really just in this like delicate, but more stable, like we're like, okay, we're not we're not gonna go broke.   We know we can kind of handle, but at the same time, cashflow is not there. Then you move into middle school and you think about a middle schooler. This is where like we're starting to hit production. We can kind of have a few team members in there. We kind of maybe have a little bit of money, but not quite. ⁓ And we're starting to get a little more established, but we're like very gangly. We're very awkward. ⁓ We're doing the dentistry, but we're still, we're still not quite making it. And so from there, when we move from there,   You didn't go into a teenager and you think about a teenager, they think they know what they're doing. They've got the keys to the car. And this is where you've got money, but you're blowing through it because you have no systems, no processes. Like you are mayhem. Like you're making the money, but you're not keeping the money. And you're running on all four cylinders. But it's just chaos. It's wild. There's a frenzy. There's an excitement. And I think when Dental A Team was in that phase,   We had a little bit of money and so we were hiring people, but we didn't have quite enough money so we're not hiring experts quite yet. And you can just feel there's like this teenage energy and ⁓ then you move into like young adult and young adults were like perfect. The company is making money. We're able to hire more experienced people. So like we can bring on an office manager. We can bring on a better hygienist. We can have more things in place. And then we go into this like maturity and maturity and prime are where we're.   Profitable, we've got the production, we've got the systems in place. have a leadership team that's running the practice. It's not all dependent upon the dentist or one or two people. We've got the systems in place, we've got the profit in place, we've got the production in place. And a lot of times that happens when people are in this maturity or this prime, they're hanging out right there. What they often do is this is when they wanna buy another practice. Sometimes they even wanna buy a practice when they're in toddler, teenager, or like that college mid-year. But they're really just...   this is when they do it. And what happens is when you buy a practice or you expand your practice or you any of the phases, then you actually like usually kick yourself down and you go back to either toddler or maybe middle schooler or high schooler and your business like re re fumbles. There was a practice that I was working with and they're like, Kiera, we have this great opportunity. I worked with them for a year and we got everything set. The doctor was like, I'm tired of having to run it all. So they were like kind of in that   probably more at that mid year, they were probably college age. So the practice was great. They were profitable, but the doctor was still doing everything. And the doctor was just like, I don't want to do this anymore. I need you to train my team. I need you to train all the people so that way I can just come be a dentist and truly own my business, which kicks you into that maturity and prime. So we worked together. We were able to train the team. We were able to train the doctor. We did leadership training. We trained the whole team. We put systems into place that they didn't realize. And the doctor like literally we got them into prime like   It was incredible. It took us about a year to get them there. And they're like, Kiera, it's great. Cause I was thinking like, we're wrapped up. put a bow on this. I'm super excited for you guys. And the doctor was like, Kiera, guess what? There's this awesome opportunity for another practice. Do you think we should buy it? And I tell you, when people get into this like prime, like they're in it, they've, they've, they reached the mountain. They're like, we should buy another practice. And I was like, well, so here's the deal.   your kids have gone off to college. That's where your practice is right now. Like you're sitting here, you're very happy, you're very comfortable. Life is very easy for you. And buying another practice is going to be literally bringing on a screaming brand new, like brand brand new infant baby. Do you want to do that? And the doctor was like, that's a good point. ⁓ Let me think about that. And they're like, here, the deal is just too good of a deal. And honestly, if I was in their shoes, I would have done the same thing. The practice was truly a, you should take it and do it.   And then what happened, we flew all the way back down into toddler. Like we didn't go quite back to infancy, but oh my gosh, like the practices started screaming and both practices started struggling. And all these little pieces came up because we went from having this mature, we're in prime, our life is really easy to bringing on this screaming baby. And all of a sudden everything started jostling, the leadership team got jostly. We were bringing in different partners and lo and behold, two, three years later, we finally now gotten the practices.   they're right around teenager, maybe young adult for both locations and guess what they want to do? You guess it, they want to buy another practice. And this tends to be the cycle of dentistry. ⁓ Or what actually can happen is we go from prime and then we actually can go into midlife evaluation. And what happens here is when doctors are considering like, do I want to sell? Do I want to keep sitting in the chair? Maybe we're ⁓ not, not purposely, but maybe we are not diagnosing as much as we used to. Maybe we don't want to go to the CEs. Maybe we don't want to do all these other pieces. And you start to get into this midlife. And if you're not careful and you don't   get the CE or get a younger associate or whatever it is to kick you back over or bring in different team members, you can actually then fall into aging and become this aging practice that ⁓ if you're not careful, will actually die off. ⁓ And that's what we call sleeping practices. New grads love to buy aging practices, but then what can also happen is your team members might also be at a different space on the life cycle than you are. So sometimes when you inherit this sleeping practice as a new owner, well, you might.   inherit a team that also is maybe a little bit sleepy too where they're like I'm on my way to retirement, I don't want to be putting in all this new technology, I don't want to do all this software, I don't want to do all these changes or that team might be like sweet and they got kicked back just like someone in their 50s can be like you know I'm gonna go run a marathon and they kick them back into that maturity, that prime or they're in their 60s or they're 65 like my mom she went back to college, my mom was on her path to aging and she went back to college later on in life, she became   She got her master's degree and she started working a job. You better believe that pushed her all the way back over into like teenager. Like she had no clue what she was doing, but she flipped herself back over and, and added more of that energy back into her life. And so all of us, what I was trying to explain through all this is just because you're at one space in the life cycle does not mean that you're forever on the trajectory up and over the curve. It's like a bell curve. ⁓ what we're trying to aim for on whichever side of the bell curve, whether we're on the young toddler or we're on the more aging headed towards institutional.   is our goal is to keep our businesses keep pivoting towards that prime, that maturity, that middle spot where the business is running without us, it's profitable, we're able to have all the time, the work-life balance that we wanna have. And so when you're looking at this, the questions are one, where are you personally on the life cycle of the business and yourself? Are you a new owner? Are you a seasoned owner? Where do you fall on that? Where is your practice through all this?   And then where is your team through all of this? And then assessing based on all those factors, what needs to happen to get you closer to that like middle section where we were striving for that's the prime and where is it? And what do you need to do to get back there? So a couple of scenarios were like a doctor is struggling, they're exhausted, they're burnt out, they're doing all the work and like, what should they be doing? They're producing well, they've got hygienists there, but they're exhausted. They're working like five days a week, just exhausted.   Like what can this person do? And so the questions are, where is this person on the life cycle? This person could be in teenager where they're just exhausted because they're doing it all. They also could be over on midlife evaluation where they're doing it all. Both can actually be true, depending upon the practice and where they're at. And there is no science to this. like, okay, if you have XYZ, then you fall here. Like this is more for you to assess. ⁓ And when I look at this and I think about it, ⁓ options for this practice are hiring an associate would be amazing. That would kick them into prime.   It will also kick them down into the screaming if they don't have the systems in place. But what it will do is it will add some energy. You could also add in team members and no more than you do because you've got the money, you've got the flow. You could bring on a consultant that can help you get to the next level. You could actually add on extra days. You don't have to necessarily work it, but it's what can I do to get myself to this prime where I'm profitable? I'm producing what I want. I'm working the hours that I want. I'm innovating the practice. My team is aligned. My team is running the practice. I'm not staying here.   till super, super late every single night. I have my family life that's ideal for me. That's what we're aiming for. That's what we're striving for in consulting and working with our clients. This is what I obsessed about is how can we get more clients to their sweet spot? That's when I say like living their dream life when I walk it and I see people that have gotten there. That's what I mean by this, like maturity, this prime. Like I remember my CPA told me ⁓ once he said, Kiera, it actually gets a lot easier later on in life. He's like, because   then like you bought the house, you bought the cars, like whatever it is that you were striving for, and then money becomes easier. And I was like, you are a liar. There's no way this is gonna happen. And then you meet people and they really are there and they're comfortable and they walk with ease. And there's just this like, I don't know this calm about them, but they're still very energetic. They still have a lot of things that they wanted to, but I think the frantic energy of the young or the exhausted energy of the aging doesn't exist.   It's more this centered calm, knowing, doing things on purpose and intentional rather than reactionary. It's a very, very different space. And so like that's our obsession is getting offices to that space. And so for you to assess and to diagnose, where are you? And what's fascinating to me that I often find is sometimes the dentist is actually the problem. There was a dentist that I was chatting with and this doctor refuses to delegate. And I'm like, so great. You've actually accidentally pushed your practice into almost aging.   because you're not willing to delegate. And then also you're not willing to hire people that are smarter and more equipped. You're sitting here having very inexperienced team members that don't know what they're doing, making lots of mistakes. So therefore you don't trust anybody because you haven't spent the money to hire the people that you need to hire to bring in that energy and that structure and that leadership. Instead, you're trying to do it all yourself plus be the dentist. Like you have actually not like kept yourself younger. You've actually   aged your practice accidentally to where if you're not careful, it will actually age and deteriorate into death. And so I think also being self-aware of where you are, ⁓ I think being cognitive and what's really awesome is once you know where you are, once you know where your team is, once you know where your business is, then instantly the diagnosis becomes very easy of what you need to do and what the next step is. But I think oftentimes easy and doing are not the same thing.   I think oftentimes we say, my gosh, this is so easy, but that doesn't mean that I want to do it or that I'm going to do it or that I'm going to follow through on it. I think so many times people get stuck and they're just like, either A, I'm not willing to accept what I need to do or B, I don't know what I need to do or C, I'm not willing to acknowledge what I know I need to do and actually do it. And so if I look at all of this, I think this is a fun assessment for you to look to see like what, where am I on the life cycle of the business? What do I need to do to progress to the next level?   And am I willing to do that? Or do I need somebody to push me along? I will say sitting in a business myself, I have hired different people. I have realized when the business has outgrown me, we just had a meeting with our team and I said, guys, like the great news is we have grown, we've evolved and our mission is to positively impact the world of dentistry in the greatest way possible and to serve more offices. And I can't do that with the knowledge that I have today. I need someone smarter than me that knows how to run systems on a different level.   I can do it for dental offices all day long, but a corporate business that's evolving, I don't know how to do that. Do I know how to like program HubSpot? The answer is a hard pass. No, I do not even know what that thing should do. I've never worked in an industry that's done that. I need someone smarter than me. And so we bring those people in and what's beautiful is it's scary and it's daunting, but it is magical because I know that this is the next phase to get us to where we actually want to go and to be in those optimal spaces.   Again, you're not always on the upward path we're always working towards and certain decisions will actually push us back down. Sometimes personal decisions, sometimes business decisions, sometimes things outside of our control, like we lose key team members or we have unexpected life events. Those can move us in this space a lot differently. So really it's a matter of where are we today and where do we want to be and how can we get closer to that destination today? And that's something I love. And hopefully today you took an assessment on yourself. Hopefully you diagnosed where you were.   And hopefully you realize that the answer is not too far away from where you want it to be. Or maybe you're like, Kiera, I absolutely don't know. Well, great. Reach out. Hello@TheDentalATeam.com or go to our website, TheDentalATeam.com. Click on the book of call. And I will definitely happily chat with you and help you see where are you at and what's your next step and how we, or you can do it on your own can help you. But the answer is you're worth it. You deserve it. You deserve to be in that maturity prime optimized space of your life where there's calm, not chaos, where there's fun and joy rather than.   ⁓ the worry all the time. And again, no stage is permanent. None of them are. Everything is temporary. Everything only lasts for so long, but it's how can we make it last longer in the space we want to be rather than it deteriorating or not accelerating or crushing us before it even has a chance to begin. And that's something that I really love doing. So if we can help you at all, reach out Hello@TheDentalATeam.com. ⁓   Definitely so obsessed with making sure that you as a human being are taken care of, that you feel like there's someone championing for you and helping you out and making sure that you are taken care of. So reach out. ⁓ And if not, make sure you assess where you are and be committed to taking the next step. Great things truly never come from comfort zones. So get off that comfort zone, push yourself to the next level and know that ⁓ patience, teams, your life, your family, all of that's worth it. And you.   especially are worth it. And as always guys, I just adore you. I hope you have an amazing day today. And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

    Coffee with Butterscotch: A Game Dev Comedy Podcast
    [Ep551] Flailing Toward Success in Indie Game Dev

    Coffee with Butterscotch: A Game Dev Comedy Podcast

    Play Episode Listen Later Dec 17, 2025 48:10


    In episode 551 of 'Coffee with Butterscotch,' the brothers talk about why flailing is not a failure mode, it's the strategy. They unpack how progress in game development, marketing, and life often comes from trying lots of things without knowing which will work, then slowing down as signals start to appear. It's a look at uncertainty, experimentation, and why nobody really knows the answer, but everyone figures out a small piece by doing.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:25 Introduction and Welcome02:41 Navigating YouTube and Game Development Insights05:40 The Indie Game Developer Experience08:43 Flailing Towards Success: The Random Walk11:43 Exploring New Strategies and Marketing Approaches14:37 The Importance of Experimentation in Game Development17:43 R&D and the Value of Unpredictability20:40 Closing Thoughts on Research and Development21:38 The ROI of Science in Game Development22:17 Designing Game Mechanics: Chaos vs. Structure23:36 Iterative Design: Balancing Planning and Flexibility24:55 Class Systems and Game Evolution27:28 High-Level Planning vs. Low-Level Details30:18 Scaffolding for Game Development34:38 The Challenge of Crafting Systems36:33 Navigating Constraints in Game Design40:13 The Importance of User Feedback42:41 The Role of Humor in Game DevelopmentTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

    Healthy Mind, Healthy Life
    Overcoming Depression and S******* Ideation with Bud Kraus

    Healthy Mind, Healthy Life

    Play Episode Listen Later Dec 17, 2025 23:25


    In this episode of Healthy Mind, Healthy Life, Avik Chakraborty sits down with Bud Kraus, creator of the podcast Seriously Bud, for a real conversation about living with chronic depression, seasonal affective disorder and suicidal ideation. Bud shares what “silent suffering” looked like for him, why so many people mask pain with humor and what actually helped him move one day at a time. They talk about practical coping tools, getting support without shame, the role of counseling and medication and how purpose and family can shift your relationship with mental health over time. If you're navigating depression, anxiety, suicidal thoughts or emotional burnout, this episode focuses on grounded support, honest language and why asking for help is a strength at any age. About the Guest: Bud Kraus is a long-time educator and creator in the WordPress community and the host of Seriously Bud, a human-story podcast exploring life journeys, resilience and reinvention. He speaks openly about his experience with depression and suicidal ideation and how support systems, creativity and meaning helped him move forward. Key Takeaways: Depression can be chronic and still invisible. Bud describes how people often use a “happy face” while privately struggling with mental health. Seasonal shifts can amplify symptoms. He names winter and shorter days as a trigger pattern tied to seasonal affective disorder. Normalize asking direct questions. A pivotal moment came when someone finally asked Bud if he had suicidal thoughts, helping him realize those thoughts aren't “normal” for most people. Progress is usually a small pivot, not a miracle moment. Bud points to finding a trusted professional and structured support as a turning point. Coping can be practical and personal. For Bud, playing guitar created short-term relief and mental transport when the day felt unmanageable. Medication and therapy can be part of a healthy toolkit. He frames both as support options, not moral judgments. Purpose can return later than you expect. Bud ties healing to relationships, family and future joy that felt impossible during darker seasons. If you feel at risk, pause and reach out. Contact a trusted person, a mental health professional or your local emergency number. In the US, you can call or text 988. If you're in immediate crisis, contact local emergency services or your regional suicide prevention helpline. Here are reliable, widely used crisis lines by region: United States  :   988 Suicide & Crisis Lifeline — call or text 988, or chat at 988lifeline.org (24/7). SAMHSA+1 Crisis Text Line — text HOME to 741741 (24/7). Crisis Text Line LGBTQ+ (The Trevor Project, youth) — call 1-866-488-7386 or text START to 678678 (24/7). The Trevor Project+1 Trans Lifeline — US (877) 565-8860 (hours vary; peer support). translifeline.org+1 Canada  :   9-8-8: Suicide Crisis Helpline — call or text 9-8-8 (24/7). 9-8-8: Suicide Crisis Helpline+1 Crisis Text Line (via Kids Help Phone) — text 686868 (24/7). Crisis Text Line Trans Lifeline — Canada (877) 330-6366 (hours vary). translifeline.org United Kingdom & Ireland:     Samaritans (UK & ROI) — call 116 123 (free, 24/7). Samaritans+1 Shout (UK) – Crisis Text Line affiliate — text SHOUT to 85258 (24/7). Shout 85258+1 50808 / “Text About It” (Ireland) — text HELLO/TALK to 50808 (24/7). Text About It+1 Australia  :   Lifeline — call 13 11 14 (24/7) or chat online. Lifeline New Zealand  :   1737 “Need to talk?” — call or text 1737 (24/7). Connect with the Guest: Website: https://seriouslybud.com/  Email: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth and mindful living. 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    Strategy Simplified
    S21E23: TMT Consulting in 2025: The AI Reality Check + What Firms Want in Candidates

    Strategy Simplified

    Play Episode Listen Later Dec 17, 2025 56:45


    Send us a textAI is everywhere in TMT — but in late 2025, the hype is fading and the real question is simple: what's the ROI?Rick Wilmot (ex-McKinsey) sits down with leaders from Bain (Ron Kermisch), Capgemini Invent (Karl Bjurstrom), Strategy& (Dan Hays), and Altman Solon (Gregor Eichler) to unpack what TMT clients want now — and what it takes to win offers in this space.You'll hear what's changing across tech and telecom: the post-hype AI reality check, shifting talent strategy, telco capex monetization pressure, and the growing role of regulation in growth strategy.The panel also gets practical on recruiting: what makes candidates stand out, how to show real depth in TMT, and how to start strong once you land the role.Each firm is hiring now. Click here to see open roles and prep resources to help you land your next offer.Additional Resources:Explore open roles at Altman Solon, Bain, Capgemini Invent, and Strategy&Join Black Belt for personalized coaching, digital assessment practice, and targeted prep to break into education consultingPartner Links:Learn more about NordStellar's Threat Exposure Management Program; unlock 10% off with code SIMPLIFIED-10Listen to the Market Outsiders podcast, the new daily show with the Management Consulted teamConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.