Podcasts about ROI

A first readout of the AI ROI Benchmarking Study shows that real business value from AI is no longer theoretical: 82 percent of organizations report positive ROI today, 37 percent report significant or transformational impact, and nearly all expect gains to accelerate over the next year. Drawing on more than 1,200 respondents and 5,000 use cases, this episode breaks down where ROI is actually coming from, why smaller organizations are often seeing outsized gains, how time savings compare to strategic benefits like new capabilities and decision quality, and what the data says about agents versus assisted AI at this stage of adoption. Learn more: https://aidbintel.com/Brought to you by:KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.kpmg.us/AIpodcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rovo - Unleash the potential of your team with AI-powered Search, Chat and Agents - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rovo.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zenflow by Zencoder - Turn raw speed into reliable, production-grade output at ⁠⁠https://zenflow.free/⁠⁠LandfallIP - AI to Navigate the Patent Process - ⁠⁠https://landfallip.com/⁠⁠Blitzy.com - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to build enterprise software in days, not months Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Agent Readiness Audit from Superintelligent - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://besuper.ai/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? sponsors@aidailybrief.ai

Did AI end up being a political force this year?

Send us a text if you want to be on the Podcast & explain why!Checkout Cody on IG: CodyMayFitWant to see how one trainer turned a free session into a $200K plan and a corporate wellness blueprint that wins boardrooms? We walk through the exact steps: earn trust with results, capture the data that matters, and translate those outcomes into clear ROI that executives can't ignore. Sick days down, blood pressure down, low back injuries down—when the metrics move, pricing power follows.Cody breaks down the shift from coach to operator: how referrals compounded into a book of business, why he attends seminars to sharpen skills, and what changed when he started hiring in his own name. We get specific about standards. Resumes stacked with acronyms are easy; applying anatomy, progressing programs, and defending your choices under pressure is what counts. You'll hear how a practical interview works with a real client, what professionalism looks like on the phone and on the floor, and why protecting the brand requires a high bar for every coach who touches a client.We also map the scalable play: launch a corporate wellness pilot with a tight intake—vitals, grip strength, movement, injury history, and strength benchmarks—then deliver a year of consistent coaching and report the outcomes in dollars saved. That proof of concept unlocks enterprise contracts and fuels a one-stop model that brings trainers, physical therapists, registered dietitians, and concierge MDs under one roof. Community grows, care improves, and the business becomes repeatable across locations.If you're serious about leveling up, this conversation is your checklist: set standards, document outcomes, build a team, and package your wins so decision makers can say yes. Enjoy the episode, share it with someone who needs a push, and if it helped you, subscribe and leave a quick review—it makes a real difference.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world! Want to ask us a question? Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com

In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that's exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it's one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight "miracles." Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: www.beyondthedawndigital.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Dawni's Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency's human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency's quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You're Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni's Work (00:32:47) Shannon notes Dawni's agency works worldwide and mentions Dawni's recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources.

As an independent consultant, you're your own investor of time, money, and attention. But are you investing at the level of your goals, or are you treating your business like a paycheck?In this episode, Melisa unpacks how to approach business investments for the coming year with a CEO mindset, not an employee mindset. She breaks down the five-step strategy to build a clear, aligned investment plan and highlights the most common (and costly) mistakes consultants make when it comes to investing in their business.You'll hear Melisa share personal stories (including a rookie mistake with her new product launch) and walk you through how to evaluate the real ROI of an investment, beyond just dollars in or out.If you're deciding where to invest in 2026 or wondering if you even should,  this episode will give you the tools to make those decisions like a business owner, not just a billable resource.What you will learn in this episode:[05:34] The difference between investments and expenses and how to reframe how you think about each[09:15] Why not investing is the #1 mistake that stalls your consulting business[12:26] The “employee mindset” traps that keep you stuck recreating a corporate paycheck[17:00] A 5-step strategy for building your investment plan for the year ahead[24:30] How to evaluate investments based on ROI, not fear and make decisions more quickly[27:52] Why making investment decisions isn't about affordability, it's about commitment and resourcefulnessTune in to Episode 249 for practical tools and mindset shifts that will help you make smart, strategic investments and unlock your next level as an independent consulting business owner.Mentioned ResourcesCompanion Resource: Quarterly Business PlannerFull Show Notes: https://shownotes.melisaliberman.com/episode-249Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanRelated Podcast Episode: ️Episode 155 - Choosing the Best Strategy for Your Stage of Business Growth, https://shownotes.melisaliberman.com/episode-155/#more-2153 Join the 2026 Lead Gen Sprint, http://www.consultantsprint.com/ Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In this episode, we break down the year-to-date performance across the major indexes, unpack why investor sentiment has turned cautious, and dig into the big question hanging over 2026: is the AI trade a bubble, or a healthy (and necessary) buildout with some overdue pullbacks? Along the way, they discuss what's fueling anxiety—from CEO tone and “arrogance vs. confidence,” to the market's growing demand for real ROI on the massive AI capex cycle and the timeline for data centers coming online.The conversation widens into the real economy and the road ahead: consumer spending vs. rising financial strain, a softening labor market, rate cuts, and what changing hiring patterns mean—especially for younger workers entering a world where AI is already replacing entry-level reps. We also share how we are thinking about opportunity in 2026 (including overlooked “boring” sectors, dividends, and cyclical setups), while the two debate market-structure shifts such as potential 24-hour trading and the risks of turning investing into a bigger casino. They close with an end-of-year recap, personal wins and goals, and a steady reminder for long-term investors: build a disciplined plan, understand how companies actually make money, and don't confuse activity for achievement.*This podcast contains general information that may not be suitable for everyone. The information contained herein should not be construed as personalized investment advice. There is no guarantee that the views and opinions expressed in this podcast will come to pass. Investing in the stock market involves gains and losses and may not be suitable for all investors. Information presented herein is subject to change without notice and should not be considered as a solicitation to buy or sell any security. Rydar Equities, Inc. does not offer legal or tax advice. Please consult the appropriate professional regarding your individual circumstance.  Past performance is no guarantee of future results.

In this episode of Owned and Operated, John Wilson and Jack break down what “smart investing” actually looks like for home service operators—starting with the truth most owners miss: if you run a business, you're already an investor. You're investing money, attention, and people every day.They start with a practical framework for P&L investing (software, headcount, SG&A): if your business sells for a multiple, then any new expense should produce a return that justifies that multiple—otherwise, you may be quietly reducing enterprise value.From there, they unpack the difference between balance sheet investments (trucks, equipment, inventory) vs P&L investments, why banks and buyers mostly care about EBITDA, and how focusing on fewer initiatives can drive more profitable growth.Then they shift into the “outside the business” conversation: when diversification helps, when it's a distraction, and how operators can think in two buckets—cash-flow assets that fund life, and enterprise-value assets that build wealth.If you're adding software, hiring leaders, buying equipment, or debating real estate vs reinvesting in the core business—this episode gives you a clean way to think about ROI, focus, and capital allocation.What You'll LearnWhy every operator is an investor (capital, people, and attention allocation)A simple rule for P&L expenses: should this generate a 3x+ return based on your business multiple?The difference between investing on the balance sheet vs the P&L

How can leaders maximize attract great talent and maximize on the talent they already have?Meet Dr. Cynthia Bentzen-Mercer!Dr. Cynthia is a Human Capital Potentialist who works at the intersection of organizational strategy and soul purpose. She is a globally recognized human capital strategist, USA Today bestselling author, and board-certified executive coach with more than 30 years of experience transforming how organizations invest in their people. As the founder and CEO of Bentzen Performance Partners, co-founder of The Zeal of the Heel, and creator of the 7 Minute Pivot, she partners with executives and leadership teams across public, private, nonprofit, and multi-industry sectors to align talent strategy with business growth. On this episode, Dr. Cynthia explains her research findings on the ROI when investing in talent.Listen as Dr. Cynthia shares:- how to align talent strategy with business growth- what leads to cultural transformations- transforming people into a company's biggest competitive advantage- business outcomes vs human-centered leadership- how CEOs can unlock untapped value- the returns on intentional investments in talent- how to navigate career restlessness or stagnation- the leadership dilemma of empathy vs accountability...and so much more!Connect with Dr. Cynthia:Website: https://www.bentzenperformancepartners.comAdditional Resources:"Now, Near, Next" by Dr. Cynthia Bentsen-Mercer on AmazonListen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/how-leaders-can-attract-and-retain-the-best-talent-w/id1614151066?i=1000741811750Spotify: YouTube: https://youtu.be/w9WFLhFzJd8

In this episode of Run the Numbers, CJ Gustafson sits down with Larry Contrella, General Partner at JMI Equity, to unpack how JMI invests in software without financial engineering or roll-up strategies. Larry explains how the firm builds conviction through founder relationships, long-term partnership, and a product-and-brand-first view of durable growth. They discuss how JMI supports companies through scaling, why operating partners keep returning, and how underwriting looks different in mission-driven sectors like K–12 and nonprofit tech where customers are schools and communities, not Fortune 500s. Larry's background as a competitive runner at Penn ties the conversation together with a clear ethos: patience, discipline, and playing the long game.—SPONSORS:Mercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Sage Intacct is a cloud financial management platform that replaces spreadsheets, automates workflows, and keeps your books audit-ready as you scale. It unifies accounting, ERP, and real-time reporting for finance, retail, logistics, tech, and professional services. With payback in under six months and up to 250% ROI, and eight years as the customer-satisfaction leader, Sage Intacct helps you take control of your growth: https://bit.ly/3Kn4YHt—LINKS:Larry on LinkedIn: https://www.linkedin.com/in/larry-contrella-160a8a25/JMI Equity: https://www.jmi.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Is taking a company public even worth it? | Fullstory's Chad Goldhttps://youtu.be/zSD8y9dr4VgSo You're Looking for a “Strategic” CFO? Bloomerang's Steve Isom on What That Really Meanshttps://youtu.be/cgHOtvG1Ces—TIMESTAMPS:00:00:00 Preview and Intro00:02:49 Sponsors — Mercury | RightRev | Tipalti00:06:41 Joining the JMI Conversation00:07:13 College Running and Team Dynamics00:08:13 New York Marathon Story and Career Intersection00:11:04 Competitive Drive and Patience With Founders00:12:54 Building Long-Term Partnerships and Underwriting Credibility00:15:27 Growth Equity as a Long Sales Cycle00:15:48 Sponsors — Aleph | Fidelity Private Shares | Sage Intacct00:18:44 Fund Planning, Deal Pacing, and Board Commitments00:20:59 Sourcing Philosophy and Developing Investors Over Time00:22:09 Hustle as the Only Sustainable Edge in Sourcing00:24:14 Early Sourcing Tactics and Information Arbitrage00:26:06 Reputation, Experience, and Breaking Into Competitive Deals00:29:42 Organic Growth Over Roll-Ups and M&A Discipline00:32:51 Brand, Product Leadership, and Paying for the Best Businesses00:33:29 Bloomerang and Brand-Led Growth in Nonprofit Software00:34:46 Why JMI Operators Keep Coming Back00:36:28 Collaborative Leadership and Giving Constructive Advice00:38:20 Using Data Without Slowing Decisions00:39:20 Transparency, Alignment, and Knowing Where You Stand00:40:31 Why JMI Invests in K–12 and EdTech00:42:07 Mission-Driven Businesses and Talent Advantage00:43:24 Monetization Models in Nonprofit SaaS00:45:40 Conviction Bets and Product-Market Fit Stories00:48:49 Rethinking TAM and Expanding Markets Over Time00:50:40 Lightning Round: Sourcing Stories and Lessons00:52:58 Traits of Great Founders and Changing Beliefs00:54:20 Closing Thoughts and Outro#RunTheNumbersPodcast #GrowthEquity #B2BSoftware #FounderRelationships #PrivateEquity This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

The result of more than a thousand campaigns. Sponsored by Magellan AI. Renewal and response signals helped Boll & Branch fine-tune campaigns and lift ROI. Get the full story with Magellan AI https://podnews.net/cc/3200 Visit https://podnews.net/update/youtube-vs-audio-ad-effectiveness for the story links in full, and to get our daily newsletter.

This week, I sat down with Aniesha Jones to talk about what customer experience actually looks like when empathy, data, and revenue are all in the same room. We get into her unconventional path from opera and vocal performance to leading high-growth CX and retention teams, and why creativity is one of the most overlooked skills in business today.We cover CX leadership, retention strategy, the real ROI of empathy, and why CX deserves a seat at the executive table instead of being treated like a cost center. Anisha breaks down how data and storytelling work together, how DEI should inform experience design from day one, and why loyalty is built through belonging, not discounts.If you're a CX leader, founder, marketer, or operator trying to build experiences that customers actually remember, this episode is packed with insight you can use immediately. Listen now for a grounded, honest take on empathy, retention, and what sustainable growth really looks like in ecommerce today.

#312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Meet Udi and his path into marketing (08:16) - – Early career lessons and building marketing from zero (15:16) - – How Gong found product-market fit and nailed positioning early (19:26) - – Courageous Marketing: why Udi wrote it and what it really means (23:16) - – Brand first: personality, positioning, then visuals (28:20) - – Campaigns that punched above their weight (billboards, experiments, perception hacks) (35:10) - – Proving brand impact: soft ROI, pipeline, and exec buy-in (47:40) - – The future: product-led marketing, AI, and courageous teams Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally wellIn this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior.Key takeaways from the report include:How audience prioritization is changing between physicians, patients, and specialty referral groupsWhy social media is now the fastest-growing channel as the the “new TV” for healthcareWhy omnichannel marketing is no longer optional, but the standardHow live events and human connection are making a comebackWhere AI and analytics fit in accelerating personalization and performanceTune in for a practical, data-backed discussion on how to market smarter (not louder) in the 2026 healthcare landscape.

Aurelius Systems is tackling one of defense's most critical challenges: cost-effective counter-drone warfare. The company builds lightweight, edge-deployed laser weapon systems with 10-million-x marginal cost advantages over traditional interceptors—shooting down drones for approximately 10 cents versus $2 million per Sea Sparrow missile. With systems priced in hundreds of thousands rather than tens of millions of dollars, Aurelius is proving that commercial manufacturing principles can revolutionize defense technology. In this episode of BUILDERS, I sat down with Michael LaFramboise, CEO and Co-Founder of Aurelius Systems, to unpack how his background spanning automotive manufacturing at Chrysler, R&D at Coherent (the largest U.S. laser manufacturer), and defense sales positioned him to build what he calls "the F150 of directed energy systems." Topics Discussed: Why Michael's unusual combination of heavy industrial manufacturing, high-power laser R&D, and directed energy sales made him one of "probably like five people under 70 in the country" positioned to build this company Aurelius's contrarian R&D thesis: build everything from commercial off-the-shelf components first, only upgrading to bespoke when field tests fail The tactical fundraising progression: first prototype to pre-seed, DIU grant in February 2025, Singapore Defense Force joint challenge, Army X-Tech competition wins Government relations as infrastructure: why Aurelius retained a lobbyist six months post-pre-seed and how Congressional support addresses 1-3 year sales cycles Navigating the DOD acquisitions reorg: 100+ technology acceleration organizations consolidating to 10-20 under new PAE structure, with goals of 90-day turnarounds replacing multi-year cycles The demonstration strategy that changed everything: earning signed memorandums from high-ranking officers after shooting down drones in Hawaii and Austin under adversarial conditions (heavy rain, 99% humidity, heat warping, night operations) Founder-led marketing ROI: why acquisitions officers, funders, and engineering talent all follow different channels (LinkedIn vs. X) and require different voices The three-stakeholder sales complexity: when your end user (warfighter), purchaser (acquisitions), and budget authorizer (Congress) are separate entities who don't communicate GTM Lessons For B2B Founders: Follow proven playbooks in specialized markets, then execute obsessively: Michael explicitly followed Anduril's early-stage defense playbook, particularly around government relations: "I think it's like following the Anduril playbook for how you do an early stage defense company is probably a very appropriate thing to do." In highly specialized B2B markets (defense, healthcare, financial services), pattern-match to companies that have successfully navigated regulatory and procurement complexity rather than inventing process from scratch. The differentiation comes from execution and technology, not from reinventing go-to-market structure. Treat specialized expertise as infrastructure, not overhead: Aurelius hired a lobbyist six months after their pre-seed—before significant revenue—because defense sales involve three disconnected stakeholders. Michael explained: "your purchaser, your end user, and your authorizer for funds are all separate people that don't know each other... whenever you have these different points, it doesn't expand linearly the difficulty or the complexity of the sales cycle. It expands exponentially." B2B founders should map stakeholder complexity early and staff accordingly. If your buyer doesn't control budget, your user doesn't make purchase decisions, or your champion needs internal air cover, these aren't edge cases—they're your sales model. Demonstration beats documentation when overcoming category skepticism: After decades of directed energy failures, Aurelius spent 2024 conducting nationwide field demonstrations, culminating in adversarial drone shoot-downs in heavy rain, 99% humidity, and night conditions. Michael noted they needed to "clean up the mess that a lot of these other companies have created" with signed memorandums from high-ranking officers. When your category has a failure history, customer education isn't about better pitch decks—it's about systematic proof that eliminates objections through witnessed performance. Plan for demonstration costs and timeline in your first-year budget. Build your R&D thesis around manufacturing reality, not engineering perfection: Aurelius's core principle: build everything from commercial off-the-shelf components, upgrading only when field tests fail. Michael's insight from automotive and laser manufacturing: "you can get 80-90% physics perfection on a system for 2% of the cost" versus traditional directed energy's approach of "400 ARL and AFRL PhDs all coming together to make the most super bespoke, hyper perfect thing ever." They use material processing lasers (identical output at 1/10th the cost of directed energy lasers) and commercial components from automotive supply chains. B2B founders should define their "good enough" threshold explicitly and build cost structure around it—perfection is often the enemy of scalability and margin. Attack market dislocations where wrong-fit solutions reveal unmet needs: Aurelius doesn't compete with Sea Sparrow missiles for shooting down aircraft at 9 miles—they target the dislocation where $2M missiles designed for large ordinance are being misused against $500 drones with 30% effectiveness. Michael identified that "there isn't anything in the market that's been developed for counter drone at any significant distance." The opportunity isn't better missiles; it's purpose-built solutions for Group 1 and Group 2 drones (FPV quadcopters and small planes) where no appropriate system exists. Map where customers are forced to use expensive, inappropriate solutions—that's where new categories emerge. //  Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Don't lie -- when you open ChatGPT, you're looking for a quick copy-and-paste solution. We've all been there. What if I told you that was kinda the worst way possible to use some of the world's most powerful technology. Spoiler alert: it kinda is. Make sure to catch today's episode for some creative frameworks to change how you use LLMs. Creative Frameworks for Problem-Solving with Generative AI -- An Everyday AI Chat with Jordan Wilson (PS - Was hoping to have the PT. 2 Roadmap review ready to go, but feeling under the weather. Pt 2 will drop soon!)Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion:Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Creative Frameworks for Generative AI Problem SolvingHuman Agency vs. AI Efficiency DebateUsing Large Language Models as Thought PartnersPrompt Engineering vs. Context Engineering EvolutionGeneric Parts Technique for Abstract ThinkingSCAMPER Framework for Business InnovationHuman-AI Collaboration: Enhancing Creative OutputsOvercoming Cognitive Biases in AI-Assisted StrategyTimestamps:00:00 "Using AI as Thought Partner"04:06 "AI's Role in Creative Problem-Solving"08:13 "Broadening Problem-Solving Approaches"13:11 "Using Multiple Tools for Insight"15:07 "SCAMPER Framework Explained"17:32 "Rethinking Problems with SCAMPER"22:24 "Embracing Difference in Expertise"24:45 "Building Creative Confidence"Keywords:Generative AI, problem solving frameworks, creative frameworks, large language models, AI thought partner, augmenting human intelligence, creative problem solving, prompt engineering, context engineering, agency over output, human-AI partnership, divergent thinking, convergent thinking, psychological distance, cognitive bias, creative confidence, creative agency, generic parts technique, SCAMPER framework, substitute, combine, adapt, modify, put to another use, eliminate, reverse, creative velocity, innovation, agentic capabilities, iterative problem solving, model reasoning, human in the loop, decision making, strategy, domain transfer, abstraction, functionally fixated thinking, solution exploration, pain point analysis, authentication, friction reduction, workflow improvement, technology product management, practical AI use cases, collaborative AI techniques, business problem solving, structured problem solving, metacognition, challenging output quality,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner 

Kiera compares the stages of a business to the stages of the human life cycle, from the infancy of a startup, to the chaos of money flow without systems, to the growing profitability of early adulthood, and so on. The goal is, of course, to reach maturity, where the business can run on its own, there's work-life balance, money flow, and more. Kiera gives listeners the common factors for each "age group," and what needs to be done for practices to reach their prime. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and I hope you are having an amazing day. I hope it's an epic day. I hope you're loving your life. I hope you're having just so much fun. ⁓ I love dentistry. I love podcasting. I love connecting with so many of you. I just met people this week that are Dental A Team fanatics and it's always fun. And it's funny on calls when I get to chat with you in real life, people are like, Kiera, you sound just like you do on the podcast. And I'm like, that's great because guess what? It is me.   So I am so excited to podcast with you guys today. Welcome. If you're new to Dental A Team podcast. Hello, I'm Kiera Dent. Dent really is my last name. And it's because I love all things dental. ⁓ I love my husband, even though he's not a dentist. ⁓ I love, I just love life. I love helping people. We had a, in our consulting, we have what we call our doctor mastermind. It's a doctor only mastermind and it's on ⁓ Tuesday, the first Tuesday of the month. And we call it Think Tank Tuesday for our doctor mastermind.   We had all of our doctors there this week and we had several doctors come. It was just a really, really fun time. And as I was sitting there, I tell everybody that this think tank is supposed to feel like you're sitting in my living room, hanging out with me. We're all just here having like a good time. I love to see there's one doctor pushing her daughter on a swing. There was another doctor making dinner. There's another doctor sitting at the office, another doctor driving home.   It truly is a like, let your hair down, come be, let's come hang out, let's all be together, let's all work together. Cause honestly, dentistry can be super hard and challenging. And ⁓ as I walked away from that, we were talking about the life cycle of a business and people were just talking about where they were and here's where I am and how do I get to the next phase of my business? What are some easy moves? And it was crazy because it's actually not that hard to move from one part of the business to the next part. ⁓ A lot of times it's just having somebody pointed out to you.   ⁓ giving you the confidence that you can do that. ⁓ And then having a group of people around you that are just like you. And as I walked out of that meeting and that just fun hangout time, there's always Kiera's after party, which is not recorded. It is Kiera unfiltered. I just thought, I'm so blessed to get to know these human beings, these people that we get to work alongside with, that we get to collaborate with. I get to see them go through all the phases of business from where they were to where they are.   working with us, get to see their production increase, I get to see their ROI ⁓ tenfold, I get to see how happy they are in life, I get to see when they were once stressed to where now they're exuberant and happy and fulfilled and that is why Dental A Team exists. That is why the podcast exists is because I want all of you to feel like you have ⁓ someone in your corner, someone who is rooting for you, someone who has answers where you feel like there are none, someone who sees the path more clearly than you can.   someone who's created a community of like-minded doctors that are either where you are or have been where you are and can help you get to the next step. We have doctors who mentor each other. have ⁓ masterminds in person. have where we come to your practice. So if you're listening to this podcast and you're feeling like, gosh, I just don't even know what to do. The answer is there's actually always the what's next to do. There's always somebody who can help you. It's just you having the courage to book the call to   ⁓ invest in your practice in yourself and decide that you're worth having the life and the practice that you know, you're capable of having. And so if that resonates with you, reach out, come join our doctor mastermind, come meet us in person, come hang out with me in real life. I would love to have you be a part of it. ⁓ my mission truly is to change people's lives. and that's luckily I get this amazing platform of dentistry. So, reach out, Hello@TheDentalATeam.com because honestly, I believe that it is so fun and so powerful. ⁓   to go from that. And so I teased out a little bit of a life cycle of a business. This came from Tony Robbins. I really love Tony. I love a lot of things that he teaches and ⁓ there's a lot of wisdom. so just to kind of to take this on for the podcast today, I feel like, hey, we talked about this in our Dr. Mastermind, but I think it'd be very beneficial for all of you to hear. And this is my adaptation of it to take it to dental offices and kind of then giving you some of the things that I see in a practice so you can kind of understand.   But basically we have kind of like think about the life cycle of human beings. It's where we start out as infancy. We're born into this world and then we're infants and then we're toddlers. And then we go into this like middle life, like middle school. And then we go into high school and then we go into young adults. So college or young adult. Then we go into maturity or our prime of our life. Then we go into this kind of midlife evaluation. That's right before we retire. Then we go into aging. Then we go into institutionalization and then we go to death.   So we think about how people go around and it's interesting because there could be say a 25 year old, 30 year old, 40 year old who actually could be on the aging path even though their age is not where you would think that they would be. And so the idea of this is to kind of look to see based on like a life cycle of us where your business is and what maybe is like the pain point. So when we look at a business and we look at like children, so an infant,   They're screaming, right? They're screaming all the time. Yes, they're alive. Yes, they're there, but they're screaming and they're hungry and they don't know how to make money and they always have all these problems and it just feels like it's problem after problem after problem. That's like when you first start a business and it is chaos and it is exuberant and it is blissful and it is terrifying. Like Tiff and I were actually joking about it when we were on our doctor mastermind and we were talking about how like Dental A Team when it was in its infancy stage.   I literally was paying Tiffanie via Venmo. I did not have any payroll set up. I don't know why Tiff stayed with me. So Spiffy Tiffy shout out to her today. ⁓ But I really truly was such a naive business owner. I did not have protocols. I did not have a lawyer. I didn't have HR. I just said, I want to be here in this world and put something together, but no processes, no systems. It was screaming mayhem all the time. And then you go from that infancy stage to toddler, right? Toddlers, they can sleep through the night.   They're more independent. They can reason on certain things, but they're not this middle schooler, right? ⁓ And so when we look at that toddler that like they're going to elementary school, they're kind of in that middle stage. This is now where a business has elevated. It's not like paying people via Venmo, ⁓ but you still don't have the cash flow to be able to hire great people. It's still this like very new. You probably have one or two people. Practices that are in this realm are more the   the startup phase. So startup is like your very infancy, whether you're buying it or if it's a scratch start or you already have it. But it's kind of that screaming and then you move into toddler where like we can afford like one or two people on our team. but maybe we're moonlighting at another practice. cash flow is not consistent. ⁓ Systems and processes are not in place. And it's really just in this like delicate, but more stable, like we're like, okay, we're not we're not gonna go broke.   We know we can kind of handle, but at the same time, cashflow is not there. Then you move into middle school and you think about a middle schooler. This is where like we're starting to hit production. We can kind of have a few team members in there. We kind of maybe have a little bit of money, but not quite. ⁓ And we're starting to get a little more established, but we're like very gangly. We're very awkward. ⁓ We're doing the dentistry, but we're still, we're still not quite making it. And so from there, when we move from there,   You didn't go into a teenager and you think about a teenager, they think they know what they're doing. They've got the keys to the car. And this is where you've got money, but you're blowing through it because you have no systems, no processes. Like you are mayhem. Like you're making the money, but you're not keeping the money. And you're running on all four cylinders. But it's just chaos. It's wild. There's a frenzy. There's an excitement. And I think when Dental A Team was in that phase,   We had a little bit of money and so we were hiring people, but we didn't have quite enough money so we're not hiring experts quite yet. And you can just feel there's like this teenage energy and ⁓ then you move into like young adult and young adults were like perfect. The company is making money. We're able to hire more experienced people. So like we can bring on an office manager. We can bring on a better hygienist. We can have more things in place. And then we go into this like maturity and maturity and prime are where we're.   Profitable, we've got the production, we've got the systems in place. have a leadership team that's running the practice. It's not all dependent upon the dentist or one or two people. We've got the systems in place, we've got the profit in place, we've got the production in place. And a lot of times that happens when people are in this maturity or this prime, they're hanging out right there. What they often do is this is when they wanna buy another practice. Sometimes they even wanna buy a practice when they're in toddler, teenager, or like that college mid-year. But they're really just...   this is when they do it. And what happens is when you buy a practice or you expand your practice or you any of the phases, then you actually like usually kick yourself down and you go back to either toddler or maybe middle schooler or high schooler and your business like re re fumbles. There was a practice that I was working with and they're like, Kiera, we have this great opportunity. I worked with them for a year and we got everything set. The doctor was like, I'm tired of having to run it all. So they were like kind of in that   probably more at that mid year, they were probably college age. So the practice was great. They were profitable, but the doctor was still doing everything. And the doctor was just like, I don't want to do this anymore. I need you to train my team. I need you to train all the people so that way I can just come be a dentist and truly own my business, which kicks you into that maturity and prime. So we worked together. We were able to train the team. We were able to train the doctor. We did leadership training. We trained the whole team. We put systems into place that they didn't realize. And the doctor like literally we got them into prime like   It was incredible. It took us about a year to get them there. And they're like, Kiera, it's great. Cause I was thinking like, we're wrapped up. put a bow on this. I'm super excited for you guys. And the doctor was like, Kiera, guess what? There's this awesome opportunity for another practice. Do you think we should buy it? And I tell you, when people get into this like prime, like they're in it, they've, they've, they reached the mountain. They're like, we should buy another practice. And I was like, well, so here's the deal.   your kids have gone off to college. That's where your practice is right now. Like you're sitting here, you're very happy, you're very comfortable. Life is very easy for you. And buying another practice is going to be literally bringing on a screaming brand new, like brand brand new infant baby. Do you want to do that? And the doctor was like, that's a good point. ⁓ Let me think about that. And they're like, here, the deal is just too good of a deal. And honestly, if I was in their shoes, I would have done the same thing. The practice was truly a, you should take it and do it.   And then what happened, we flew all the way back down into toddler. Like we didn't go quite back to infancy, but oh my gosh, like the practices started screaming and both practices started struggling. And all these little pieces came up because we went from having this mature, we're in prime, our life is really easy to bringing on this screaming baby. And all of a sudden everything started jostling, the leadership team got jostly. We were bringing in different partners and lo and behold, two, three years later, we finally now gotten the practices.   they're right around teenager, maybe young adult for both locations and guess what they want to do? You guess it, they want to buy another practice. And this tends to be the cycle of dentistry. ⁓ Or what actually can happen is we go from prime and then we actually can go into midlife evaluation. And what happens here is when doctors are considering like, do I want to sell? Do I want to keep sitting in the chair? Maybe we're ⁓ not, not purposely, but maybe we are not diagnosing as much as we used to. Maybe we don't want to go to the CEs. Maybe we don't want to do all these other pieces. And you start to get into this midlife. And if you're not careful and you don't   get the CE or get a younger associate or whatever it is to kick you back over or bring in different team members, you can actually then fall into aging and become this aging practice that ⁓ if you're not careful, will actually die off. ⁓ And that's what we call sleeping practices. New grads love to buy aging practices, but then what can also happen is your team members might also be at a different space on the life cycle than you are. So sometimes when you inherit this sleeping practice as a new owner, well, you might.   inherit a team that also is maybe a little bit sleepy too where they're like I'm on my way to retirement, I don't want to be putting in all this new technology, I don't want to do all this software, I don't want to do all these changes or that team might be like sweet and they got kicked back just like someone in their 50s can be like you know I'm gonna go run a marathon and they kick them back into that maturity, that prime or they're in their 60s or they're 65 like my mom she went back to college, my mom was on her path to aging and she went back to college later on in life, she became   She got her master's degree and she started working a job. You better believe that pushed her all the way back over into like teenager. Like she had no clue what she was doing, but she flipped herself back over and, and added more of that energy back into her life. And so all of us, what I was trying to explain through all this is just because you're at one space in the life cycle does not mean that you're forever on the trajectory up and over the curve. It's like a bell curve. ⁓ what we're trying to aim for on whichever side of the bell curve, whether we're on the young toddler or we're on the more aging headed towards institutional.   is our goal is to keep our businesses keep pivoting towards that prime, that maturity, that middle spot where the business is running without us, it's profitable, we're able to have all the time, the work-life balance that we wanna have. And so when you're looking at this, the questions are one, where are you personally on the life cycle of the business and yourself? Are you a new owner? Are you a seasoned owner? Where do you fall on that? Where is your practice through all this?   And then where is your team through all of this? And then assessing based on all those factors, what needs to happen to get you closer to that like middle section where we were striving for that's the prime and where is it? And what do you need to do to get back there? So a couple of scenarios were like a doctor is struggling, they're exhausted, they're burnt out, they're doing all the work and like, what should they be doing? They're producing well, they've got hygienists there, but they're exhausted. They're working like five days a week, just exhausted.   Like what can this person do? And so the questions are, where is this person on the life cycle? This person could be in teenager where they're just exhausted because they're doing it all. They also could be over on midlife evaluation where they're doing it all. Both can actually be true, depending upon the practice and where they're at. And there is no science to this. like, okay, if you have XYZ, then you fall here. Like this is more for you to assess. ⁓ And when I look at this and I think about it, ⁓ options for this practice are hiring an associate would be amazing. That would kick them into prime.   It will also kick them down into the screaming if they don't have the systems in place. But what it will do is it will add some energy. You could also add in team members and no more than you do because you've got the money, you've got the flow. You could bring on a consultant that can help you get to the next level. You could actually add on extra days. You don't have to necessarily work it, but it's what can I do to get myself to this prime where I'm profitable? I'm producing what I want. I'm working the hours that I want. I'm innovating the practice. My team is aligned. My team is running the practice. I'm not staying here.   till super, super late every single night. I have my family life that's ideal for me. That's what we're aiming for. That's what we're striving for in consulting and working with our clients. This is what I obsessed about is how can we get more clients to their sweet spot? That's when I say like living their dream life when I walk it and I see people that have gotten there. That's what I mean by this, like maturity, this prime. Like I remember my CPA told me ⁓ once he said, Kiera, it actually gets a lot easier later on in life. He's like, because   then like you bought the house, you bought the cars, like whatever it is that you were striving for, and then money becomes easier. And I was like, you are a liar. There's no way this is gonna happen. And then you meet people and they really are there and they're comfortable and they walk with ease. And there's just this like, I don't know this calm about them, but they're still very energetic. They still have a lot of things that they wanted to, but I think the frantic energy of the young or the exhausted energy of the aging doesn't exist.   It's more this centered calm, knowing, doing things on purpose and intentional rather than reactionary. It's a very, very different space. And so like that's our obsession is getting offices to that space. And so for you to assess and to diagnose, where are you? And what's fascinating to me that I often find is sometimes the dentist is actually the problem. There was a dentist that I was chatting with and this doctor refuses to delegate. And I'm like, so great. You've actually accidentally pushed your practice into almost aging.   because you're not willing to delegate. And then also you're not willing to hire people that are smarter and more equipped. You're sitting here having very inexperienced team members that don't know what they're doing, making lots of mistakes. So therefore you don't trust anybody because you haven't spent the money to hire the people that you need to hire to bring in that energy and that structure and that leadership. Instead, you're trying to do it all yourself plus be the dentist. Like you have actually not like kept yourself younger. You've actually   aged your practice accidentally to where if you're not careful, it will actually age and deteriorate into death. And so I think also being self-aware of where you are, ⁓ I think being cognitive and what's really awesome is once you know where you are, once you know where your team is, once you know where your business is, then instantly the diagnosis becomes very easy of what you need to do and what the next step is. But I think oftentimes easy and doing are not the same thing.   I think oftentimes we say, my gosh, this is so easy, but that doesn't mean that I want to do it or that I'm going to do it or that I'm going to follow through on it. I think so many times people get stuck and they're just like, either A, I'm not willing to accept what I need to do or B, I don't know what I need to do or C, I'm not willing to acknowledge what I know I need to do and actually do it. And so if I look at all of this, I think this is a fun assessment for you to look to see like what, where am I on the life cycle of the business? What do I need to do to progress to the next level?   And am I willing to do that? Or do I need somebody to push me along? I will say sitting in a business myself, I have hired different people. I have realized when the business has outgrown me, we just had a meeting with our team and I said, guys, like the great news is we have grown, we've evolved and our mission is to positively impact the world of dentistry in the greatest way possible and to serve more offices. And I can't do that with the knowledge that I have today. I need someone smarter than me that knows how to run systems on a different level.   I can do it for dental offices all day long, but a corporate business that's evolving, I don't know how to do that. Do I know how to like program HubSpot? The answer is a hard pass. No, I do not even know what that thing should do. I've never worked in an industry that's done that. I need someone smarter than me. And so we bring those people in and what's beautiful is it's scary and it's daunting, but it is magical because I know that this is the next phase to get us to where we actually want to go and to be in those optimal spaces.   Again, you're not always on the upward path we're always working towards and certain decisions will actually push us back down. Sometimes personal decisions, sometimes business decisions, sometimes things outside of our control, like we lose key team members or we have unexpected life events. Those can move us in this space a lot differently. So really it's a matter of where are we today and where do we want to be and how can we get closer to that destination today? And that's something I love. And hopefully today you took an assessment on yourself. Hopefully you diagnosed where you were.   And hopefully you realize that the answer is not too far away from where you want it to be. Or maybe you're like, Kiera, I absolutely don't know. Well, great. Reach out. Hello@TheDentalATeam.com or go to our website, TheDentalATeam.com. Click on the book of call. And I will definitely happily chat with you and help you see where are you at and what's your next step and how we, or you can do it on your own can help you. But the answer is you're worth it. You deserve it. You deserve to be in that maturity prime optimized space of your life where there's calm, not chaos, where there's fun and joy rather than.   ⁓ the worry all the time. And again, no stage is permanent. None of them are. Everything is temporary. Everything only lasts for so long, but it's how can we make it last longer in the space we want to be rather than it deteriorating or not accelerating or crushing us before it even has a chance to begin. And that's something that I really love doing. So if we can help you at all, reach out Hello@TheDentalATeam.com. ⁓   Definitely so obsessed with making sure that you as a human being are taken care of, that you feel like there's someone championing for you and helping you out and making sure that you are taken care of. So reach out. ⁓ And if not, make sure you assess where you are and be committed to taking the next step. Great things truly never come from comfort zones. So get off that comfort zone, push yourself to the next level and know that ⁓ patience, teams, your life, your family, all of that's worth it. And you.   especially are worth it. And as always guys, I just adore you. I hope you have an amazing day today. And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

In episode 551 of 'Coffee with Butterscotch,' the brothers talk about why flailing is not a failure mode, it's the strategy. They unpack how progress in game development, marketing, and life often comes from trying lots of things without knowing which will work, then slowing down as signals start to appear. It's a look at uncertainty, experimentation, and why nobody really knows the answer, but everyone figures out a small piece by doing.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:25 Introduction and Welcome02:41 Navigating YouTube and Game Development Insights05:40 The Indie Game Developer Experience08:43 Flailing Towards Success: The Random Walk11:43 Exploring New Strategies and Marketing Approaches14:37 The Importance of Experimentation in Game Development17:43 R&D and the Value of Unpredictability20:40 Closing Thoughts on Research and Development21:38 The ROI of Science in Game Development22:17 Designing Game Mechanics: Chaos vs. Structure23:36 Iterative Design: Balancing Planning and Flexibility24:55 Class Systems and Game Evolution27:28 High-Level Planning vs. Low-Level Details30:18 Scaffolding for Game Development34:38 The Challenge of Crafting Systems36:33 Navigating Constraints in Game Design40:13 The Importance of User Feedback42:41 The Role of Humor in Game DevelopmentTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In this episode of Healthy Mind, Healthy Life, Avik Chakraborty sits down with Bud Kraus, creator of the podcast Seriously Bud, for a real conversation about living with chronic depression, seasonal affective disorder and suicidal ideation. Bud shares what “silent suffering” looked like for him, why so many people mask pain with humor and what actually helped him move one day at a time. They talk about practical coping tools, getting support without shame, the role of counseling and medication and how purpose and family can shift your relationship with mental health over time. If you're navigating depression, anxiety, suicidal thoughts or emotional burnout, this episode focuses on grounded support, honest language and why asking for help is a strength at any age. About the Guest: Bud Kraus is a long-time educator and creator in the WordPress community and the host of Seriously Bud, a human-story podcast exploring life journeys, resilience and reinvention. He speaks openly about his experience with depression and suicidal ideation and how support systems, creativity and meaning helped him move forward. Key Takeaways: Depression can be chronic and still invisible. Bud describes how people often use a “happy face” while privately struggling with mental health. Seasonal shifts can amplify symptoms. He names winter and shorter days as a trigger pattern tied to seasonal affective disorder. Normalize asking direct questions. A pivotal moment came when someone finally asked Bud if he had suicidal thoughts, helping him realize those thoughts aren't “normal” for most people. Progress is usually a small pivot, not a miracle moment. Bud points to finding a trusted professional and structured support as a turning point. Coping can be practical and personal. For Bud, playing guitar created short-term relief and mental transport when the day felt unmanageable. Medication and therapy can be part of a healthy toolkit. He frames both as support options, not moral judgments. Purpose can return later than you expect. Bud ties healing to relationships, family and future joy that felt impossible during darker seasons. If you feel at risk, pause and reach out. Contact a trusted person, a mental health professional or your local emergency number. In the US, you can call or text 988. If you're in immediate crisis, contact local emergency services or your regional suicide prevention helpline. Here are reliable, widely used crisis lines by region: United States  :   988 Suicide & Crisis Lifeline — call or text 988, or chat at 988lifeline.org (24/7). SAMHSA+1 Crisis Text Line — text HOME to 741741 (24/7). Crisis Text Line LGBTQ+ (The Trevor Project, youth) — call 1-866-488-7386 or text START to 678678 (24/7). The Trevor Project+1 Trans Lifeline — US (877) 565-8860 (hours vary; peer support). translifeline.org+1 Canada  :   9-8-8: Suicide Crisis Helpline — call or text 9-8-8 (24/7). 9-8-8: Suicide Crisis Helpline+1 Crisis Text Line (via Kids Help Phone) — text 686868 (24/7). Crisis Text Line Trans Lifeline — Canada (877) 330-6366 (hours vary). translifeline.org United Kingdom & Ireland:     Samaritans (UK & ROI) — call 116 123 (free, 24/7). Samaritans+1 Shout (UK) – Crisis Text Line affiliate — text SHOUT to 85258 (24/7). Shout 85258+1 50808 / “Text About It” (Ireland) — text HELLO/TALK to 50808 (24/7). Text About It+1 Australia  :   Lifeline — call 13 11 14 (24/7) or chat online. Lifeline New Zealand  :   1737 “Need to talk?” — call or text 1737 (24/7). Connect with the Guest: Website: https://seriouslybud.com/  Email: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth and mindful living. Hosted by Avik Chakraborty. storyteller, survivor, wellness advocate. this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being • Mindfulness & Spiritual Growth • Holistic Healing & Conscious Living • Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma and build a world where every story matters. Subscribe and be part of this healing journey. Contact Brand: Healthy Mind By Avik™ Email: www.healthymindbyavik.com Based in: India & USA Open to collaborations, guest appearances, coaching and strategic partnerships. Let's connect to create a ripple effect of positivity. CHECK PODCAST SHOWS & BE A GUEST: Listen our 17 Podcast Shows Here: https://www.podbean.com/podcast-network/healthymindbyavik Be a guest on our other shows: https://www.healthymindbyavik.com/beaguest Video Testimonial: https://www.healthymindbyavik.com/testimonials Join Our Guest & Listener Community: https://nas.io/healthymind Subscribe To Newsletter: https://healthymindbyavik.substack.com/ OUR SERVICES Business Podcast Management - https://ourofferings.healthymindbyavik.com/corporatepodcasting/ Individual Podcast Management - https://ourofferings.healthymindbyavik.com/Podcasting/ Share Your Story With World - https://ourofferings.healthymindbyavik.com/shareyourstory STAY TUNED AND FOLLOW US! Medium - https://medium.com/@contentbyavik YouTube - https://www.youtube.com/@healthymindbyavik Instagram - https://www.instagram.com/healthyminds.pod/ Facebook - https://www.facebook.com/podcast.healthymind Linkedin Page - https://www.linkedin.com/company/healthymindbyavik LinkedIn - https://www.linkedin.com/in/avikchakrabortypodcaster/ Twitter - https://twitter.com/podhealthclub Pinterest - https://www.pinterest.com/Avikpodhealth/ SHARE YOUR REVIEW Share your Google Review - https://www.podpage.com/bizblend/reviews/new/ Share a video Testimonial and it will be displayed on our website -https://famewall.healthymindbyavik.com/ Because every story matters and yours could be the one that lights the way! #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #comedypodcast #truecrimepodcast #historypodcast, #startupspodcast #podcasthost #podcasttips, #podcaststudio #podcastseries #podcastformentalhealth #podcastforentrepreneurs, #podcastformoms #femalepodcasters, #podcastcommunity #podcastgoals #podcastrecommendations #bestpodcast, #podcastlovers, #podcastersofinstagram #newpodcastalert #podcast #podcasting #podcastlife #podcasts #spotifypodcast #applepodcasts #podbean #podcastcommunity #podcastgoals #bestpodcast #podcastlovers #podcasthost #podcastseries #podcastforspeakers #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #podcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #mentalhealthawareness #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success

Send us a textAI is everywhere in TMT — but in late 2025, the hype is fading and the real question is simple: what's the ROI?Rick Wilmot (ex-McKinsey) sits down with leaders from Bain (Ron Kermisch), Capgemini Invent (Karl Bjurstrom), Strategy& (Dan Hays), and Altman Solon (Gregor Eichler) to unpack what TMT clients want now — and what it takes to win offers in this space.You'll hear what's changing across tech and telecom: the post-hype AI reality check, shifting talent strategy, telco capex monetization pressure, and the growing role of regulation in growth strategy.The panel also gets practical on recruiting: what makes candidates stand out, how to show real depth in TMT, and how to start strong once you land the role.Each firm is hiring now. Click here to see open roles and prep resources to help you land your next offer.Additional Resources:Explore open roles at Altman Solon, Bain, Capgemini Invent, and Strategy&Join Black Belt for personalized coaching, digital assessment practice, and targeted prep to break into education consultingPartner Links:Learn more about NordStellar's Threat Exposure Management Program; unlock 10% off with code SIMPLIFIED-10Listen to the Market Outsiders podcast, the new daily show with the Management Consulted teamConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.

In this episode, Alex Lebrun breaks down the shift from soft ROI to precise, measurable financial impact as health systems scale AI beyond pilots. He explains why coding and revenue cycle use cases are leading the way, how end to end AI workflows will change measurement, and why the industry is still in the very early stages of its AI journey.This episode is sponsored by Nabla.

Learn how to automate tasks, save time, and increase your profit. No Coding required!

Posting a job and waiting for candidates to apply is no longer enough in today's competitive labor market. Tim Sackett, CEO of HRUTech.com, joins host Nicole Belyna, SHRM-SCP, to explore how HR leaders can use creative sourcing strategies, social media, and networking to find top talent where it's actually active. They dig into the uncomfortable realities of recruiting, how to attract culture-fit candidates, measure ROI in hiring, and build proactive talent pipelines that go beyond the job board.  This podcast is approved for .5 PDCs toward SHRM-CP and SHRM-SCP recertification. Listen to the complete episode to get your activity ID at the end. ID expires  January 1, 2027. Subscribe to Honest HR to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/voegyz   ---  Explore SHRM's all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r 

Today's guest is Naveen Kumar, Head of Insider Risk, Analytics, and Detection at TD Bank. With deep expertise in financial crime and risk analytics, he offers a frontline view into how regulated institutions manage AI securely at scale. Naveen joins Emerj Editorial Director Matthew DeMello to discuss the foundations required for responsible AI adoption in banking — from data protection and governance to fraud prevention and machine-assisted investigation. Naveen also breaks down practical steps leaders can take to improve ROI, including role-based AI access, full data visibility, and phasing innovation to meet regulatory expectations. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! This episode is sponsored by NLP Logix.

Website Marketing vs. SEO Marketing: The Complete Business Essentials Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode demystifies the relationship between website marketing and Search Engine Optimization (SEO), clarifying the critical distinction between the two. The discussion frames website marketing as the broad, all-encompassing "ecosystem" of a brand's online presence, including email, social media, and advertising. In contrast, SEO is presented as the tactical, high-performance "engine" that powers a website's visibility and drives targeted traffic within that ecosystem. Through foundational principles, practical strategies, and live consultations with business owners, this guide provides a comprehensive framework for building a powerful and effective digital identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Key Takeaways• Website Marketing is the Ecosystem, SEO is the Engine: Website marketing is the entire universe of your online activities, from email campaigns to social media posts. SEO is the specific, technical practice of optimizing your website to be found by search engines, giving your marketing efforts direction and power.• Your Website is Your Digital Identity: A website is more than a link or a digital storefront; it is the central hub for establishing your brand's credibility, trustworthiness, and authority, creating a lasting experience for both new and returning visitors.• Messaging Precedes Marketing: The effectiveness of any marketing tactic hinges on compelling messaging that connects with customer psychology. As demonstrated with the "strawberry" example, great marketing shifts a customer's mindset from a simple "need" to an emotional "want."• Storytelling Sells, Facts Only Tell: To convert visitors into customers, product descriptions must go beyond listing features and instead create an emotional connection. As speaker Mo advises:• Technical Health is Non-Negotiable: A website's foundational health depends on more than just load speed and hosting. Consistently publishing fresh content is critical because every update creates a new "tokenized" copy for search engines to crawl. A dormant site gives search engines no reason to return, while an active site signals relevance and forces re-evaluation, directly impacting rankings.--------------------------------------------------------------------------------Detailed Episode Notes1. Defining the Landscape: Website Marketing vs. SEOTo build a successful online presence, it is vital to distinguish between the overarching platform of website marketing and the specific tactics of SEO. Website marketing represents your brand's total visibility and communication channels online. SEO, a critical component within that framework, is the deliberate set of actions taken to ensure your website is discovered by the right audience at the right time. Understanding this difference is the first step toward a coherent and effective digital strategy.Contrasting Key ConceptsWebsite Marketing (The Ecosystem)The Truck and Engine AnalogyThe relationship between these two concepts can be understood through a simple yet powerful analogy presented during the episode:"Think of your website like a truck. Website marketing is the truck itself—it exists, it's present, and it's visible. SEO is the engine that actually moves the truck forward, giving it the power, speed, and direction it needs to reach its destination."With these foundational definitions established, it's clear that the website itself serves as the strategic center of all marketing efforts.2. The Strategic Hub: Your Website's Core FunctionYour website is your most critical digital asset. It is the definitive online destination where you control the narrative and build direct relationships with your audience. Far more than just a place for transactions, it is the central hub for establishing trust, demonstrating expertise, and solidifying a brand identity that resonates with visitors long after they leave.The Four Pillars of a Trustworthy WebsiteFor a website to be effective, it must embody four key qualities for every visitor:1. Credible: The information is accurate, professional, and demonstrates authority.2. Resourceful: It provides value and answers the questions your audience is asking.3. Trustworthy: The site is secure, transparent, and operates with integrity.4. Accessible: It is easy to navigate and available to all users.Analyzing Visitor BehaviorEvery website serves two primary types of visitors: new visitors and returning visitors. Understanding their distinct behaviors through analytics is crucial for optimization. With over 1.1 billion websites online, simply existing is not enough; your site must be engineered to effectively engage both audiences and guide them toward a desired action.Key Website ComponentsA modern website is a multimedia platform composed of various elements that search engines index and users engage with:• Text (including body copy, headlines, and policies)• Images (with descriptive alt text for accessibility and SEO)• Audio (e.g., MP3 files for podcasts or sound clips)• Video (e.g., MP4 files for tutorials or product showcases)• Documents (e.g., PDFs for white papers or downloadable guides)A well-structured website, rich with these components, provides the perfect foundation for the tactical work of SEO to drive qualified traffic.3. Tactical Deep Dive: Activating Your SEOSEO is the disciplined practice of aligning your website's structure and content with the specific words and phrases your target audience uses in search engines like Google. It is not about tricking algorithms but about creating a valuable and relevant experience that naturally earns high visibility. This requires a consistent content engine, especially since blogs have a shelf life of 24 months. A single post can provide SEO value for up to two years, demonstrating the long-term ROI of a strategic content plan.The Content Creation EngineGenerating traffic starts with a simple question-and-answer flow. How do you generate traffic? By kickstarting the engine. How do you kickstart the engine? By creating content. How do you create effective content? By building links through publishing valuable posts like blogs, landing pages, and product pages.Uncovering SEO OpportunitiesA live demonstration in the episode revealed how to find high-intent keywords directly from Google's search suggestions—a reflection of real, frequent user queries.The strategic takeaway is clear: each of these suggestions represents a distinct user need. A single list of 10 terms can be transformed into 10 to 50 unique media assets, including blog posts, email newsletters, social media updates, and even podcast episodes. This moves SEO from theory to a practical, content-driven reality.4. Marketing in Action: Live Business ConsultationsApplying marketing theory to real-world businesses is the fastest path to clarity. This section analyzes the specific, actionable advice given to two entrepreneurs, providing a blueprint for any product-based business seeking to translate online presence into measurable results.5. Tools & Resources MentionedThe selection of a tool, particularly for email marketing, is not just a matter of features but also of technical performance. As discussed in the episode, platforms with strong server infrastructure (like Flodesk's partnership with Amazon SES) can significantly impact email deliverability, a key component of the overall marketing ecosystem.• AI Idea Generation: ChatGPT, Perplexity, Claude, DeepSeek, Grok• Email Marketing Platforms: Constant Contact, Mailchimp, Flodesk (preferred), Aweber, Kit, Brevo• Website Hosting: GoDaddy, BlueHost, Hostinger, SiteGround• Website Builders: Webador• Social & Content Platforms: Instagram, Pinterest, YouTube, Clubhouse• E-commerce: AmazonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Au programme de Radio Foot ce mercredi 17 décembre 2025, de 16h10 à 21h10 T.U. : J-4 avant le coup d'envoi de la Coupe d'Afrique des Nations 2025 au Maroc. ; Bruno Ecuelé Manga mis en lumière dans Radio Foot. Son interview dans le cadre de notre série CAN. ; - En Espagne, le FC Barcelone s'est imposé 2 buts à 0, en 16es de finale de la Coupe du Roi, sur la pelouse du Club Deportivo Guadalajara. ; La FIFA réagit à la colère des supporters concernant les prix élevés de la billetterie pour la Coupe du monde 2026. J-4 avant le coup d'envoi de la Coupe d'Afrique des Nations 2025 au Maroc Dans l'émission du jour, notre invité sera le journaliste Hédi Hamel, auteur de « Il était une fois la CAN », paru aux éditions Solar. Bruno Ecuelé Manga mis en lumière dans Radio Foot. Son interview dans le cadre de notre série CAN. En Espagne, le FC Barcelone s'est imposé 2 buts à 0, en 16es de finale de la Coupe du Roi, sur la pelouse du Club Deportivo Guadalajara. Un match auquel a participé Marc-André ter Stegen : l'Allemand a effectué son grand retour sur les terrains. Peut-il réintégrer le onze de départ ? Que reste-t-il de l'école allemande des gardiens de but ? La FIFA réagit à la colère des supporters concernant les prix élevés de la billetterie pour la Coupe du monde 2026. De quoi calmer la grogne ? Pour débattre avec Annie Gasnier : Benjamin Moukandjo, Frank Simon et Nabil Djellit. Technique/réalisation Laurent Salerno - Saliou Diouf.

In this episode of In the Tranches of Structured Finance, Vadim addresses follow-up questions from dv01's recent consumer credit webinar and provides an updated view on consumer credit performance across key markets—focusing on what the data is actually signaling for investors.Key themes include:Late-2024 consumer unsecured vintages: Why early performance comparisons—especially across credit tiers—require nuance and patiencePrepayments and returns: How elevated prepayments are distorting delinquencies and ROI, and why IRR remains the more reliable lensData quality and interpretation: Limitations of bureau-based reporting and the importance of loan-level analysisPrivate credit: Why its growing role does not make markets more opaqueMarket performance update: Consumer unsecured strength versus continued pressure in Non-QM, with losses remaining containedThis episode is designed for market participants looking to move beyond headlines and better understand the forces shaping consumer credit performance today.Subscribe to our free research to stay up-to-date on the latest trends. Contact sales@dv01.co to learn how dv01 data can help you understand what's going on in the market, and to better analyze your whole loan portfolio and securitizations.

Does video beat audio for ROI?The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we've operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.We now know that assumption is potentially costing brands millions.In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio.”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap.They're talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let's dig in.“ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.”- Pete Birsinger (CEO & Founder, Podscribe)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the year winds down and the holidays begin, many of us slip into a familiar rush—trying to wrap up projects, close deals, and squeeze productivity out of the final days of December. But what if the most powerful move you can make as an investor right now… is to pause?In this special year-end episode, The Power of Pausing: Why Gratitude and Time Off Make You a Better Investor, we explore why stepping back is not only restorative, but strategic. Terrie reflects on the wins, surprises, and challenges of the past year and shares how grateful awareness can sharpen decision-making, strengthen resilience, and create clarity for the year ahead.We'll talk about:Why rest is a business strategy, not a luxuryHow gratitude improves your ability to evaluate deals and manage stressThe hidden ROI of stepping back during the holidaysWhat most investors get wrong about “always being on”A simple reflection exercise to close out the year with intentionWhether you're gearing up for new acquisitions, planning a restructuring, or simply craving a breather, this episode is your permission slip to slow down, look back, and reset before the new year begins.Tune in, take a breath, and learn why sometimes the best investment you can make… is in yourself.Come to the next Equity Builders Club event → equitybuildersclub.com/eventsUse code ML5 to save $5.

Au programme de Radio Foot ce mercredi 17 décembre 2025, de 16h10 à 21h10 T.U. : J-4 avant le coup d'envoi de la Coupe d'Afrique des Nations 2025 au Maroc. ; Bruno Ecuelé Manga mis en lumière dans Radio Foot. Son interview dans le cadre de notre série CAN. ; - En Espagne, le FC Barcelone s'est imposé 2 buts à 0, en 16es de finale de la Coupe du Roi, sur la pelouse du Club Deportivo Guadalajara. ; La FIFA réagit à la colère des supporters concernant les prix élevés de la billetterie pour la Coupe du monde 2026. J-4 avant le coup d'envoi de la Coupe d'Afrique des Nations 2025 au Maroc Dans l'émission du jour, notre invité sera le journaliste Hédi Hamel, auteur de « Il était une fois la CAN », paru aux éditions Solar. Bruno Ecuelé Manga mis en lumière dans Radio Foot. Son interview dans le cadre de notre série CAN. En Espagne, le FC Barcelone s'est imposé 2 buts à 0, en 16es de finale de la Coupe du Roi, sur la pelouse du Club Deportivo Guadalajara. Un match auquel a participé Marc-André ter Stegen : l'Allemand a effectué son grand retour sur les terrains. Peut-il réintégrer le onze de départ ? Que reste-t-il de l'école allemande des gardiens de but ? La FIFA réagit à la colère des supporters concernant les prix élevés de la billetterie pour la Coupe du monde 2026. De quoi calmer la grogne ? Pour débattre avec Annie Gasnier : Benjamin Moukandjo, Frank Simon et Nabil Djellit. Technique/réalisation Laurent Salerno - Saliou Diouf.

If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it's time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build trust, increase visibility, and create real demand without chasing trends or burning out. I talk about why we're in the middle of a trust recession, what that means for your patients' buying behavior, and how to trust-stack your marketing so you can confidently charge premium prices and stop worrying about fluctuations.    HIGHLIGHTS Why 5 non-negotiables are required to build trust, visibility, and demand. The trust recession and how patient buying behavior is changing. Why word of mouth alone no longer supports scalable growth. How paid advertising creates consistent visibility in your market. Why a content hub is essential for authority and long-term growth. On demand conversion triggers that pre-sell your expertise and offers. How internal marketing maximizes the ROI of your lead.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

We don't do AI predictions lightly. Everyday AI is trusted by millions each year to help guide them through the muddy AI waters. So in the same way you'd want transparency out of your AI models, we're rolling back the clock on our January 2025 AI predictions we dished with our Roadmap Review. We're busting out the receipts. At the time, these AI predictions seemed nutty. So, did we lead you astray? Or, did we pave the road to paydirt? Let's dive in y'all. 2025 AI Roadmap Rewind: From AI Agent Orchestrators to Deepfakes. The New Tech Order -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion:Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Agent Orchestrators as Job TitleAI Agents in Company Hiring TrendsEnterprise Reasoning Data Collection GrowthAI Driving Professional Services Pricing CrisisUniversal Basic Income and AI Job LossOpen Source AI Models Surpassing ProprietaryChinese AI Model Global Market ImpactPerplexity Answers Engine Business PivotFrontier AI API Price DropsVC Funding Surge in Embodied AIAdvancements in AI Video Generation ToolsAI's Disruption of Traditional Internet ModelsSocial Media Deepfake Misinformation SurgeTimestamps:00:00 "2025 AI Predictions Explained"04:02 "2025 AI Predictions Insights"08:49 AI Agents Classified as Employees11:23 "Transformers vs. Reasoning Models"16:15 AI Impact on Consulting Jobs18:51 "AI Impacts Jobs, Spurs UBI"23:12 Open Models Surge in AI27:13 "Perplexity's AI Pivot Journey"29:23 "Embodied AI Sector Growth"31:36 "Embodied AI Transforms Logistics"36:42 "AI-Driven Internet Future"39:16 Deepfake Fraud Crisis Escalates42:25 AI Success Roadmap RevealedKeywords:Agent orchestrators, AI agent orchestration, AI job titles, orchestration engineer, AI agent architect, human-AI collaboration leader, Adobe agent orchestrator, AO, AI agents, digital FTEs, digital full time employees, AI agent hiring, agent compute costs, Agent Force, hiring digital labor, reasoning models, company reasoning data collection, reasoning token consumption, synthetic data generation, private reasoning engines, unstructured data, proprietary data, professional services pricing crisis, law sector AI disruption, consulting AI transformation, accounting Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner 

Special Guest: George Rivera   https://buybacktimeformula.com Welcome back to the Profits Unleashed Podcast — where podcasting meets purpose and profit. In this powerful episode, I sat down with George Rivera, a father, founder, executive coach, and creator of the Buyback Time Formula. And honestly? This is one conversation every founder needs to hear. George has spent over 30 years in direct response marketing, e-commerce, and real estate coaching. From the outside, his success looked impressive — multi–seven figure businesses, scale, momentum. But behind the scenes, the cost was high: his health, his energy, and most importantly, his time with family. What really moved me was the story that sparked George's pivot. As a child, his father — a successful medical doctor — missed nearly all of his basketball games. Decades later, shortly before his father passed away, George received a simple but life-altering message: “Don't miss Leo's games.” That moment forced George to confront a hard truth — he was repeating the same pattern in his own life. Despite growing his business to $20M, George found himself trapped as the bottleneck, working 60–90 hour weeks, exhausted, resentful, and stuck in what he now calls “founder prison.” That breaking point led him to redesign his role, his team, and his systems — not to slow growth, but to accelerate it. The result? A business that scaled to nearly $50M while he reclaimed his time, worked fewer hours, and became fully present as a father. In this episode, we dive deep into the mindset shifts, delegation frameworks, and practical systems that allow founders to step out of the weeds and lead from their zone of genius — without guilt or fear. George doesn't sugarcoat it. Buying back time isn't magic. It's intentional, structured, and deeply personal. If you've built something powerful but feel trapped inside it, this conversation might just change everything. Key Takeaways (From My Perspective as Host): I learned that burnout isn't a badge of honor — it's a warning sign I saw how poor delegation creates bottlenecks, not protection I was reminded that 80% done by the right person often beats 100% done by me I realized time audits reveal freedom opportunities hiding in plain sight I believe scaling doesn't require sacrifice — it requires systems I'm convinced that buying back time is one of the highest ROI decisions a founder can make

What if you could make every job deeply meaningful — no matter the industry, title, or task?In this episode of The Flourishing Edge Podcast, host Ashish Kothari sits down with Tamara Myles, author, researcher, and founder of Keynote Speaker, to explore the science of meaningful work. Together, they reveal how leaders can turn workplaces into thriving communities where employees feel valued, challenged, and connected.From her groundbreaking research, Tamara shares the Three C's of Meaning — Community, Contribution, and Challenge — and how these elements can unlock performance, loyalty, and fulfillment across organizations.

It's YOUR time to #EdUp with Dr. Eric Klein, Assistant Provost, Doctoral Research & Student Success, American College of EducationIn this episode, part of our Academic Integrity Series, sponsored by ⁠Integrity4EducationYOUR cohost is Thomas Fetsch, CEO, Integrity4EducationYOUR host is ⁠Elvin Freytes⁠How does an online university grow enrollment by doubling every year for 5 years while maintaining 85% graduation rates & 95% student satisfaction without raising tuition since 2016?What happens when an institution refuses Title IV funding & offers master's degrees for under $10,000 & doctoral programs under $25,000 while delivering $19.20 in ROI for every $1 students invest?How does a focus on transparency & student centeredness through personalized pathways, immersive VR learning & clear job placement data prepare 12,000 students for lifelong learning in an AI enabled world?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠& ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠⁠● Join YOUR EdUp community at ⁠The EdUp Experience⁠We make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then ⁠⁠​subscribe today​⁠⁠ to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025!

Yet again, I helped one of my clients have the lightbulb moment that publishing a book isn't about selling copies. The benefit of a book is how it opens doors. The moment your book hits the world, it becomes a beacon, drawing opportunities you might never have considered. Many authors find that beyond book sales, their work leads to speaking engagements, networking breakthroughs, consulting roles, and other unexpected ways to grow their influence. Your book can position you as an expert, a thought leader, and a sought-after voice in your industry—all while building meaningful connections with those you can impact most. But you need to be ready to seize these opportunities. It's why I work with authors to develop strategies for maximizing the impact of their books—so every opportunity is met with intention and purpose. Want to talk more about how your book can open doors? Visit www.BookLaunchBrainstorm.com to schedule a complimentary 30-minute book launch (or relaunch) brainstorming session. Now, let's dive into the milestones reached and lessons learned by our panelists … Michelle Tillis Lederman wrote “The Connector's Advantage: 7 Mindsets to Grow Your Influence and Impact” to help guide you in building powerful, inclusive relationships that accelerate success, open doors, and create lasting impact, no matter your career stage or goals. Carlo Mahfouz wrote “Reality Check: In Pursuit of the Right Questions” to help leaders, innovators, and curious minds master the art of asking the right questions at the right time, unlocking clarity, self-awareness, and strategic insight in the face of change. Please join me in welcoming Carlo and Michelle.  In this episode, we discuss the following:

Sam Liang worked on the team that built the "blue dot" for Google Maps and now he's transforming how we think about meetings with Otter.ai. Fresh off crossing $100M in ARR with a lean team of less than 200, Sam joins us to discuss how Otter evolved from passive transcription to active AI agents that participate in your meetings. Learn practical strategies for building reliable voice AI, implementing enterprise knowledge bases, and deploying AI agents that actually deliver ROI.Resources mentioned:• Otter.ai $100M ARR announcement: https://otter.ai/blog/otter-ai-breaks-100m-arr-barrier• HIPAA compliance: https://otter.ai/blog/otter-ai-achieves-hipaa-complianceSubscribe to The Neuron newsletter: https://theneuron.ai

Download the FREE Tech Stack Checklist: tiquehq.com/tech-stack?utm_source=Podcast+Episode+154&utm_medium=Podcast+Episode+154&utm_campaign=Tech+Stack If choosing a task management system feels overwhelming, this episode is for you! Jennifer chats with system strategist Sarah Wills, founder of HeySwillsy and the expert behind Tique's ClickUp Business Hub. Sarah explains what a task management system actually does for your business, how it differs from a CRM and email marketing platform, and why the right tool can completely transform the way you work. She shares the essential features to look for, and explains why some platforms fall short while others scale effortlessly with your business. You'll also hear what finally pushed her toward ClickUp, how she helps travel advisors customize their systems, and the surprising ways data tracking can save you time, money, and stress. Whether you're drowning in sticky notes, managing a growing team, or trying to keep client work from slipping through the cracks, this episode will help you understand the logic behind your systems so you can work smarter, not harder! Connect with Sarah Wills: heyswillsy.com instagram.com/heyswillsy Today we will cover: (01:30) Meet Sarah Wills; how she became a systems expert (03:45) What a task management system actually does (08:20) What to look for in a task management platform (10:25) Trello vs. Clickup (19:35) How Sarah uses Dubsado and ClickUp together (24:10) How advisors can see referrals, return clients, and true marketing ROI (29:15) How to reevaluate your process using time tracking (38:15) Team management inside ClickUp; onboarding team members or ICs (47:30) What not to use ClickUp for Check out the ClickUp Business Hub Template → tiquehq.com/shop/clickup-business-hub-template Listen to Episode 154: How To Organize And Store Industry Contacts with Kristen Heitman JOIN THE NICHE COMMUNITY VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE for 20% off

How to Build a Business You Can Actually Sell with Saul Cohen   Most business owners say the same thing: "I want to grow as big as I can." But when you press them on what they really want—time freedom, a great income, flexibility with their family—they're actually describing a lifestyle business, not a high-growth scale-up destined for a huge exit.   In this episode of Profit Answer Man, Rocky Lalvani talks with Saul Cohen, an accountant and advisor who helps ambitious entrepreneurs grow through acquisition and prepare for a successful exit. Together, they unpack the difference between chasing revenue and deliberately building assets and wealth inside your business.   In This Episode, You'll Learn: Lifestyle Business vs Scale-Up: What Are You Really Building? Saul explains the critical fork in the road most owners never consciously choose. A lifestyle business is built to deliver strong income and flexibility now; a scale-up is built to reinvest profits into assets for a bigger exit later. The decisions, trade-offs, and timelines are totally different. Why Hustle Isn't a Strategy—and Maturity Wins. Saul shares the story of his first business, launched in his early twenties, and how a competitor with more experience and maturity quietly built a far more valuable company. The lesson? Execution, focus, and intention beat hustle and blind optimism every time. How Wealth Is Really Built: Assets and the Balance Sheet. Rocky reminds us that profit is only part of the story. Real wealth shows up on the balance sheet—in assets, not just income. The problem? Most owners never read their balance sheet as a series and have no idea whether they're actually building wealth or just spinning their wheels. Where Acquirers Find Hidden Profit After the Sale. When a "mediocre" business is sold, a new owner often finds profit quickly—not because they're smarter, but because they're less emotionally attached and more objective. Saul explains how strategic add-on acquisitions (like buying a supplier or complementary service) can boost margins, cross-sell opportunities, and overall business value. The Investor Mindset: Working On the Business, Not Just In It. Both Rocky and Saul emphasize the need to step out of firefighting mode, take time away from the office, and think like an investor. When you step back and ask, "What are my real opportunities and threats? Where's the biggest payoff for my time and capital?" the path to better cash flow and a stronger exit becomes much clearer.   Key Takeaways: Most owners are accidentally building lifestyle businesses while pretending they're building scale-ups. Wealth is created by assets, not just hustle or revenue. Gross margin and business model clarity matter far more than top-line bragging rights. Your second business will often scale faster—if you integrate the lessons from your first. Taking time out to think like an investor is one of the highest-ROI activities you can do.   Bio: Saul Cohen is a chartered accountant and founder of SC Digital Advisory, a boutique firm helping business owners grow through acquisition, optimize profit, and prepare for successful exits. With more than 20 years in finance and entrepreneurship, Saul blends hands-on operational insight with deep financial acumen to help owners turn complex challenges into scalable systems. He's advised seven- and eight-figure founders across sectors on strategy, M&A, and value creation.   Links: https://www.scdigitaladvisory.com LinkedIn: https://www.linkedin.com/in/saulcohenuk   Conclusion: You don't need to copy the tech unicorns or chase a nine-figure exit to win. You just need to be honest about the kind of business—and life—you actually want, then align your decisions with that reality.   For some, that's a highly profitable lifestyle business with strong margins, great clients, and plenty of free time. For others, it's a focused scale-up strategy, reinvesting profits to build assets and position for a major exit.   Either way, the path runs through the same disciplines: knowing your numbers, understanding your business model, building real assets, and learning to think like an investor, not just an operator.   If you're ready to turn your business into a true wealth-building engine—not just a stressful job with a logo—this episode with Saul Cohen is a powerful place to start.   #ProfitAnswerMan #ProfitFirst #BusinessExit #LifestyleBusiness #ScaleUp #BusinessValuation #CashFlow #WealthBuilding #EntrepreneurMindset #FractionalCFO #FinancialClarity   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

In this episode, Krisy Thomas, COO of the CWP Society, sits down with two incredible relationship pros: Amanda Borrero, Certified Wedding Planner and Certified Educator, and Aisha Garnett, Master Certified Wedding Planner and Certified Educator. Together, they unpack how planners turn vendors into true collaborators, leverage community for confidence, and keep ethics front and center while growing a business that lasts.They dig into the real difference between a reliable vendor and a "friendor," and why relatability, respect, and consistent check-ins transform event days and client outcomes. You'll hear practical ways to collaborate without competing—from thoughtful introductions and venue relationship nurturing to replacing kickbacks with client-facing value that keeps standards high and referrals clean.The conversation gets honest about burnout and inertia, exploring why some planners stop using the benefits right in front of them and sharing simple paths to plug back in through workshops, monthly gatherings, and low-pressure Zoom co-working sessions.If networking feels awkward, they've got you covered. The group discusses strategies like researching attendees, setting small connection goals, shifting big rooms into one-on-ones, and bringing a wing buddy who can make warm introductions. They celebrate the compounding ROI of kindness—how small acts of support create a resilient referral ecosystem—and reinforce continuous learning as your competitive edge in this fast-changing wedding industry.Expect stories, actionable tactics, and mindset shifts you can apply this week to build a vendor bench you trust and a community that has your back.Enjoy the conversation and, if it resonates, subscribe, share with a planner friend, and leave a review so more wedding pros can find this resource. Ready to go deeper? Join the CWP Society, tap into the workshops, and put community to work for your business. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

In this episode of Building Better Foundations, we interview Hunter Jensen, founder and CEO of Barefoot Solutions and Barefoot Labs, to explore what it really takes when getting started with AI in your business. As companies rush toward AI adoption, Hunter offers grounded, practical advice on avoiding early mistakes, protecting your data, and choosing the right starting point. About Hunter Jensen Hunter Jensen is the Founder and CEO of Barefoot Solutions, a digital agency specializing in artificial intelligence, data science, and digital transformation. With over 20 years of experience, Hunter has worked with startups and Fortune 500 companies, including Microsoft and Salesforce, to implement innovative technology strategies that drive measurable ROI. A seasoned leader and expert in the AI space, Hunter helps businesses harness cutting-edge technologies to achieve growth and efficiency. Facebook / Twitter (X) / LinkedIn / Website Why "Just Add AI" Is Not a Strategy When Getting Started with AI in Your Business Hunter begins by addressing the biggest misconception leaders face when getting started with AI in their business: the belief that a single, all-knowing model can absorb everything your business does and instantly deliver insights across every department. "Leaders imagine an all-knowing model. We are nowhere near that being safe or realistic." – Hunter Jensen The core issue is access control. Even the best models cannot safely enforce who should or should not see certain data. If an LLM is trained on HR data, how do you stop it from sharing salary information with an employee who shouldn't see it? This is why getting started with AI in your business must begin with clear boundaries and realistic expectations. Safe First Steps When Getting Started with AI in Your Business As Hunter explains, companies don't need to dive straight into custom models. A safer, simpler path exists for getting started with AI in your business, especially for teams on Microsoft 365 or Google Workspace. Start With Tools Already Built Into Your Environment Hunter recommends two solid, low-risk entry points: Microsoft 365 Copilot Google Gemini for Workspace These platforms provide: Built-in enterprise protections Familiar workflows Safe, contained AI access A gentle learning curve for employees Hunter emphasizes that employees are already using public AI tools, even if policy forbids it. When getting started with AI in your business, providing approved tools is essential to keeping data safe. "If you're not providing safe tools, your team will use unsafe ones." – Hunter Jensen These tools won't solve every AI need, but they are an ideal first step. Choosing the Right Model for Your Needs Another common question when getting started with AI in your business is: Which model is best? ChatGPT? Gemini? Claude? Hunter explains that the landscape changes weekly—sometimes daily. Today's leading model could be irelevent tomorrow. For this reason, businesses should avoid hard commitments to a single model. Experiment Before Committing Hunter suggests opening multiple LLMs side-by-side—such as ChatGPT, Claude, and Perplexity—and testing each for quality and speed. This gives teams a feel for what works before deciding how AI fits into their workflow. This experimentation mindset is essential when getting started with AI in your business because: Different models excel at different tasks Some models are faster or cheaper Some handle long context or code better New releases constantly change the landscape Your AI system should remain flexible enough to shift models as needed. Protecting Your Data from Day One One of Hunter's strongest warnings is about data safety. If you're serious about getting started with AI in your business, you must pay attention to licensing. If you are not paying for AI, you have no control over your data. Some industries—like legal, finance, and healthcare—may need even stricter controls or private deployments. This leads naturally to the next stage of AI adoption. The Next Step After Getting Started with AI in Your Business Once companies understand their needs, the next phase is building an internal system that: Connects securely to business software Honors existing user permissions Keeps all data inside the company network Uses models selected for specific tasks Hunter's product Compass is perfect for this phase. Instead of trusting the model to protect data, you rely on your own systems and access controls. This is how AI becomes truly safe and powerful. "The model should only see what the user is allowed to see—nothing more." – Hunter Jensen Final Thoughts on Getting Started with AI in Your Business Part 1 of our interview with Hunter Jensen makes one thing clear: getting started with AI in your business isn't about chasing the latest model. It's about protecting your data, giving your team safe tools, and preparing for a multi-model future. Stay tuned for Part 2 as we dive deeper into internal AI deployment, advanced architectures, and building long-term AI strategy. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Leveraging AI for Business: How Automation and AI Boost Efficiency and Growth Business Automation and Templates: How to Streamline Your Workflow Why Bother With Automated Testing? Building Better Foundations Podcast Videos – With Bonus Content

In this episode, Ashkán Zandieh from CRETI, the Center for Real Estate Technology & Innovation, joins us to explore how investor-led, operations-first proptech is driving measurable NOI, as well as about where capital is flowing—electrification, fintech infrastructure, and applied AI—and the KPIs and guardrails property managers need to evaluate real ROI. To learn more about CRETI, visit creti.org. We'd love your feedback to help us make this podcast even better for you. We've created a short survey, and your input will help guide us. Here is the link to the survey: From the Front Lines feedbackIt will be open until January 16th. Please take a few moments to share your thoughts—we really appreciate it!Find knowledge for the dynamic world of real estate management at irem.org.

The latest jobs report showed continuing pressure to the labor market but isn't as stressed as some investors believe, says Amy Glaser. She argues seasonal demand remains robust and that companies continue to demonstrate strong ROI with their current labor force. Mark Vitner makes the case that the breadth of jobs has been narrowing all year, even if demand in industries like healthcare and social services persists. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

"Healthcare has had no star score, there's been no reliable pricing. It's all been just a black box." - Will BruhnAn estimated 21% of all medical care in the U.S. is completely unnecessary. My guest this week is Will Bruhn, CEO and Co-Founder of GAM (Global Appropriateness Measures), and he joins the show to explain exactly where that waste comes from and how we can fix it.Will argues that we've been measuring quality wrong. Instead of just looking at outcomes (did the surgery go well?), we need to measure appropriateness (should the surgery have happened at all?). We discuss the perverse financial incentives driving this waste, using real-world examples like unnecessary spinal fusions and the statistical spike in C-sections on Friday afternoons.But this episode isn't just about the problem; it's about the fix. Will breaks down how GAM uses data to identify high-value providers and how employers can redesign plans to guide members away from wasteful care, potentially saving millions while protecting patients from unnecessary risks.Tune in for a blueprint on eliminating the 21% of healthcare spending that shouldn't exist.Chapters:(00:00:00) 21% Of Medical Care Is Wasteful. Here's How We Prevent It.(00:00:34) Why 21% of Medical Care is Wasteful (00:01:57) The Missing Metric: Appropriateness of Care (00:08:29) How Financial Incentives Drive Bad Medicine (00:17:02) Case Study: Unnecessary Spine Surgeries (00:24:06) How We Fix It: Identifying the Right Doctors (00:31:22) Changing Plan Design to Stop the Waste (00:33:52) The ROI of Steering to High-Value Care (00:48:44) The Debate on Government Regulation & Drug Prices (00:53:31) The Future of Healthcare TransparencyKey Links for Social:@SelfFunded on YouTube for video versions of the podcast and much more - https://www.youtube.com/@SelfFundedListen/watch on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/self-funded-with-spencer/id1566182286Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/Follow Spencer on Instagram - https://www.instagram.com/selffundedwithspencer/

Send us a textWhat do today's new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond.You'll hear how Grace built one of the top new construction teams in her market, why she's obsessed with smart design and “mystery shopping” through open houses, and what she's seeing on the ground with relocation buyers, energy-efficient homes, and multi-generational living.In this episode, we cover:The state of the Chattanooga new construction market and why secondary markets are boomingWhy price parity between resale and new construction is changing buyer expectationsSingle-story vs. two-story, masters on main, flex spaces, and the rise of zero-lot-line homesEnergy efficiency that actually sells: solar, insulation, HVAC, and how to talk ROI vs. “saving the planet”Design mistakes that make new homes sit — and how to create timeless, “wow” kitchens and bathsHow multi-gen layouts and on-property studios/in-law suites are reshaping floorplansWhat's really happening with commissions post-lawsuit in new construction and resaleBuilder incentives that still work: rate buydowns, design credits, and smart lender partnershipsWhy builders should treat open houses like live focus groups (and do a lot more of them)Tips for working with relocation buyers who are shopping remotely but want to feel confident in a moveIf you're a builder, marketer, or on-site sales pro planning your strategy for 2026, this conversation will help you rethink product, design, and customer experience so you can sell more homes in a shifting market.

What if planning your next trip felt calm, intentional, and fully supported instead of overwhelming and chaotic?In the final episode of the Intentional Travel Series on Transform With Travel, Kelly shares her favorite travel apps, tools, companies, and resources that help create high ROI, stress free, deeply intentional trips in 2026 and beyond.From flight research and airport transfers to hotel booking strategies, medical travel kits, insurance, group travel, retreats, financial tools, and vetted tour platforms, this episode is your complete intentional travel planning toolkit.You will learn:The difference between a travel advisor and travel coach and how to choose the right oneWhy intentional travelers benefit from retreats and interest led group travelHow travel insurance protects both your finances and your nervous systemWhy Kelly never travels without a Jetset Meds medical kitHow the US Smart Traveler Program adds a powerful layer of safetyThe best apps for flights, hotels, airport transfers, and private staysHow to book hotels the smart way for better upgrades and perksThe pros and cons of major tour platforms versus local guidesThe best itinerary builder for visual trip planningHow to manage international payments and group expenses stress freeWhy the right tools turn good trips into transformational experiencesIf you are traveling in 2026 and want your trip to feel aligned, safe, elevated, and easeful from planning to landing, this episode is your new travel companion.

Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She's written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered. Having run a marketing business for 16 years with clients in 21+ countries, Rachel's written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors. Find Rachel Online https://www.boltfromthebluecopywriting.com/ https://www.linkedin.com/in/rachelallenwrites/ https://www.instagram.com/boltfromthebluecopywriting https://boltfromthebluecopywriting.substack.com/ If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community: https://www.skool.com/podcast-mastery/about Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Jesse (https://x.com/JesseTinsley). This week, I sit down with Jesse, a true operator who turned his small consultancy, Job Mobs, into a massive, 100% bootstrapped holding company.We dive deep into his aggressive strategy of acquiring eight companies in two years, playing offense when the market was down in late 2022.Jesse reveals how he scaled from a $7 million services business, to a projected $100+ million SaaS operation. He shares the unconventional tactics used to acquire a publicly traded company (recruiter.com) and why buying premium domain names like employer.com is the secret hack to gaining instant brand credibility.Critically, we break down how he uses creative deal structuring (including paper LBOs) to achieve what he calls infinite IRR.Questions This Episode Answers:1. How can you use a market downturn to aggressively acquire competitor businesses?2. How does a premium domain name provide instant brand authority and ROI?3. How is it possible to achieve infinite IRR when buying a business?4. What creative financing methods (like a seller note) allow you to buy businesses with zero cash down?5. Where are the best non-tech opportunities for business roll-ups across the country?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Highlights_Navigating Acquisitions in a Downturn02:54 Building a Diverse Business Portfolio06:11 From Employee to Entrepreneur: The Journey09:00 Strategic Acquisitions: Lessons Learned12:09 The Impact of Branding and Domain Names14:59 Creative Deal Structuring for Success17:47 Opportunities in a Shifting Market20:55 Future Trends in Infrastructure and Technology

Neste episódio, converso com a Mariana e a Nayara, duas farmacêuticas que faturam cerca de R$ 11.000 de lucro por mês vendendo ebooks de R$ 67,00 para farmacêuticos. Elas bateram no teto de vidro da escala: tentam investir mais, o ROI cai e elas recuam.Para furar esse bloqueio, a virada de chave é aceitar que na escala a margem percentual diminui naturalmente (enquanto o lucro absoluto cresce) e parar de depender só do ebook. O segredo é transformar o ebook em apenas uma porta de entrada para vender produtos de ticket alto (como mentorias ou aceleração de carreira) logo em seguida, usando um funil de venda imediata (Upsell) na página de obrigado, e afinar os anúncios com "filtro de copy" para atrair somente profissionais qualificados, afastando curiosos.Aproveite a Black do Ladeira:http://vtsd.com.br/quero-bf-ladeira-ep398 Me siga no Instagram:https://bit.ly/Insta-Leandro-LadeiraConheça o canal principal:https://bit.ly/Canal-Metodo-VTSDOuça nosso podcast:https://bit.ly/Podcast-do-Ladeira-no-Spotify

Weird week in AI.