What devices in your store could be working harder for you? That is the question we posed to Scandit CTO and Co-Founder Christian Floerkemeier in our latest Omni Talk Retail Spotlight Series Podcast. Chris Walton and Anne Mezzenga discuss with Christian: - How everything from an iPhone to a floor scrubber can become a smart data capturing device within a retail store - Tackling hiring and training challenges by capturing smart data on an employee's own or company provided mobile device - Removing mundane work from the employee's plate so they can focus on more important tasks - And dramatically improving inventory visibility and with improved ROI and customer satisfaction Music by hooksounds.com *Sponsored Content*
Kelsey Eyers and Lori Lefcourt are the powerhouse duo behind Rexxy, a brilliant and innovative affiliate marketing agency. Kelsey and Lori are both entrepreneurs who saw a major gap in the marketing industry. The old way of paying thousands, sometimes multimillion dollar deals for influencer marketing, isn't producing the ROI that was once promised. The average social media follower has grown more and more skeptical of influencers who sell any kind of product if the price is right. Kelsey and Lori figured out how to scale authentic, word-of-mouth marketing through affiliate programs. The best and most organic way that you can get out there in front of people is to build a salesforce of your customers who know your brand, love it, and trust you as an owner. We discuss how their approach works, the philosophy behind their Frameworxx Playbook™, and how business owners can customize and launch their own affiliate program right now. IN THIS EPISODE, WE TALK ABOUT: The most important lessons that Kelsey and Lori learned from launching their first businesses What to look for in a business partner The story behind how they started Rexxy The shift of the buying power from celebrities and mega influencers to everyday people How to build creative, effective affiliate partnerships Two major Frameworxx Playbook™ success stories RESOURCES To get access to the Frameworxx Playbook™, community, and small group coaching calls for $497 (down from $2,500!), use code CHRIS at checkout: rexxy.co/frameworxx-affiliate-program Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day. CONNECT WITH KELSEY & LORI Follow Kelsey: @kelsey.eyers Follow Lori: @lori_lefcourt Follow Rexxy: @rexxyco CONNECT WITH CHRIS Follow Me: @chriswharder Visit My Website: https://chrisharder.me ABOUT KELSEY EYERS & LORI LEFCOURT Kelsey started her first brand, Sweat CBD in 2018 which she grew using affiliate marketing. She then went on to freelance her affiliate marketing services and eventually built a full service agency called BossBoxx. Lori started her career on Wall Street and then went on to launch a brand called Unicreamer and also take her experience to the agency world. Lori and Kelsey were introduced by Chris Harder after both joining his mastermind. Shortly after they started working together they realized that they had very similar goals and interests and both had a passion for helping brands. They decided to join forces and work together to help product based businesses start, launch & scale. After about a year of working together, they started to realize that affiliate marketing was bringing their clients the best results. They had a dream to help brands large and small build organic affiliate marketing programs that could help them scale the way affiliates helped both of their brands in the past, and Rexxy was born. Rexxy is an affiliate marketing hub where companies of all sizes can find tools and resources to design, launch, and scale a high-converting affiliate marketing program. While they continue to grow their agency, the Rexxy team is also gearing up to design and launch an affiliate tracking software in 2023.
Today's episode of REL Talk features Michelle and Maria as they continue their series about the companies that are doing things really well. They are joined by a special guest, John, a “long time listener, second-time caller” (he's been on the podcast before!), to talk about employee engagement surveys. John expressed an interest in returning to the podcast to debate Michelle and Maria on this subject. Maria and Michelle have mentioned several times over the course of the podcast's history that they believe employee engagement surveys--specifically the process surrounding them--are crap. John, however, disagrees. So get ready for today's great debate, and listen in as Michelle, Maria, and John opine and discuss employee engagement surveys--the good, the bad, and the ugly. The Finer Details of This Episode: How often should you survey? Common problems with engagement surveys Building trust Using a combination of data gathering techniques Targeted questions How to get the C-Suite on board How to do engagement surveys well Quotes: “So somebody told me once before that while they recognize a lot of things I say are opinions, I say them so emphatically that if someone is not informed on the topic, they just assume it to be fact.” “I have seen companies do other things to collect feedback and be successful, just not a climate survey.” “You can over-survey a population or over-collect data.” “Just the average company, collecting feedback at least annually is appropriate… If they're in a place of crisis already, obviously, we would start with more frequent and more thorough data collection. If they had a very stable culture, we'd fall into something cyclical.” “Yeah, that's appropriate. But I would argue a smaller collection… that's part of a regular cadence… That way you can track change over time… if you're only making your survey collection once a year, you're not actually going to know if it worked until 12 months later.” “So that's problem number one: organizations are not good at doing this. I also believe, number two, that most organizations, HR does not have enough authority to usurp executive decisions. And when it comes to engagement surveys, they should be driven by someone who understands… Then problem number three is human nature or employees' reluctance to be completely honest in a survey for whatever reason.” “Give people the option to add comments or not add comments... Surveys aren't going to catch everything… you're not going to get perfect data from this especially because it's an opinion-based survey. But if you're not going to ask, you're not going to at least give them the opportunity.” “I just think you should do both. Create an environment with a trained facilitator who can draw this information out in a small group setting, and do an employee engagement survey, and check those results against each other… If there's a difference there, that's something to explore.” “Before you even do an employee engagement survey, you need a champion. Is your CEO, is the C-Suite on board with this? And if they're not, …don't do it. If your CEO, if your C-Suite executives are not on board with taking this information, analyzing it, and making meaningful change, …you're just going to end up upsetting your employees.” “I think the great companies that truly are wonderful, and maybe they're not the most profitable companies, but the great ones: the C-Suite gets it, that employee engagement is a benefit for all.” “Engaged employees are more productive, more productive employees have better ROI. You want to increase your bottom line? Have engaged employees.” “It's about a culture of trust, a culture of common vision and goals.” “But Google builds an atmosphere around what their employees or desired employees want… It was the culture around allowing people to be innovative, make mistakes, try things that other companies weren't willing to invest in. That culture is what brings people to Google.” “It's ultimately human failure and not a tool failure.” “At the end of the day, if you're not taking action on anything, it's not really going to help support anything.” Show Links: REL Talent: HR Consulting Email REL Talent REL Talent on LinkedIn
Learning how to invest like a CEO in your business.This is one of the biggest things that has led us to being a well over half a million dollar business and have earned over a million dollars in total revenue. And I say learning, because learning how to invest, to think like a CEO, and to 10x your business investments are all skills.I want to really help you think like a CEO, help you empower yourself around investing and learn how to invest intelligently for your business so that you're creating more of what you desire, and so that you trust yourself on how to make badass boss decisions so that you can always 10x your biz investments.So todays episode is actually a livestream that was very popular…and this is just such an important topic so I wanted to make sure I shared it here as well.Today we're going to be talking:** My top 3 tried and trusted tips to make sure that your NEXT investment is the right one for you (and HOW you can make sure you 10x it)** The ONLY thing I changed that saw me going from spending 20k in my first biz with no ROI to always making at least 10x my investments now** A magical litmus test to make sure that you're not chasing shiny objects and instead investing in the right THING (aka your GAP) to make sure that you make your money backI want you to ultimately feel empowered as a CEO and give yourself permission to invest…it's what businesses have to do. And I'm going to share with you the mindset shift that I see my clients make that constantly predicates huge income shifts!This is going to be so helpful in expanding your mindset around money and investing so that you are acting like the future you…who EASILY makes multiple 6 figuresLet's Dive In!LINKS:Website: https://www.elisedanielle.com/Instagram: @elise_danielle_Facebook Group: https://www.facebook.com/groups/purposedrivenbadasswomen
Venkatesan Murali, founder and chief technology officer at Merlin Solar, talks about informed risk taking, how he got into solar, why commercial transportation is a key space for solar and how he learned to speak the language of trucking. He also explains the importance of articulating the ROI equation and providing hard data to fleets. He shares his thoughts on solar's applicability to electric vehicles and about being open minded as we navigate to the future.
Jared Loftus began his career as a successful entrepreneur in the 5th grade. He understood the correlation between business growth and keeping your customers engaged with your brand. Forbes Magazine named Jared “College Football's Biggest Entrepreneur” in 2011 when he was selling t-shirts in a brick and mortar store for LSU's college football team. Jared also co-created the fastest-growing ACT prep company in the nation. Today Jared sits as COO of Rasa.io, a digital marketing agency whose mission is to help companies in the B2B space increase customer engagement by creating a personal connection with their audience through the use of evergreen content in a measurable manner. A self-described serial entrepreneur, Jared Loftus, has grown businesses since he was 11 years old. His first well-known endeavor was selling personalized t-shirts when he attended LSU.Today, Jared is the COO of Rasa.io, which works in the B2B space, helping businesses increase customer engagement using evergreen content and email newsletters with a personalized touch. However, Jared remains humble, stating that the only thing a serial entrepreneur has down pat is to file the LLC paperwork efficiently. All kidding aside, Jared's concept has proven to be successful when trying to grow consumer engagement by using targeted ads that speak directly to your audience. The idea behind the company was created out of necessity. Having always used email to communicate with an audience, Jared realized the importance of staying present in consumers' minds. Maybe each email that gets sent out is not measurable when it comes to ROI, but the purpose of the personalized email newsletter is not to increase ROI directly. Instead, the strategy that's at play here is if you maintain a relationship with your relevant customer base consistently, then when the decision-making process occurs, your brand or company will be fresh in their minds and their most likely option. The groundwork for this strategy is based on creating meaningful relationships with your audience. Your brand or product will not always be the topic of your email because there are just so many product-specific emails a person can get in their inbox before automatically deleting them without ever opening them. The way to get around that is to understand your audience on a deeper level. For instance, if you want to sell life insurance, every email can't be about life insurance. After the first five, your audience will be bored and just hit auto-delete. This means your company is not at the forefront of their minds when purchasing a policy six months later. Suppose you keep your audience engaged by writing content that interests them. Even if you are not closing a deal, you're maintaining and fostering a client-brand relationship. The Rasa.io platform uses specific metrics to track what email content is being opened and read and what content is being deleted. This data allows you to understand better how to capture and target your audience so that your businesses will see higher click rates and increased open rates. This strategy is best suited for companies with long sales cycles or businesses with extended periods between sales since it allows the brand/business to stay relevant in the minds of their target audience while not necessarily closing a deal. To feel assured using this type of marketing strategy, you need to see the value in creating long-term customer relationships.Hear more about this marketing strategy on today's episode with guest Jared Loftus. In this episode[1:46] Jared talks about his first entrepreneurial stepsSometimes, your passion becomes your calling, and things fall into place naturally.The hidden talents we exhibit at a young age may be something that serves you as an entrepreneurial adult. [3:28] UnderstandiSupport the show
https://sharran.com/podcast/ (Click Here to Get All Podcast Show Notes!) When someone says they have the best advice for you, you pay attention, right? You want to know what that is. So many people give this sage advice, “If I can do it, you can do it too.” Be cautious when you hear this because this is not entirely true. I'm not saying you can't do it. But it's not as simple as what people say. There are sequences of events that built the momentum and created the perfect storm for people like Elon Musk, Ophrah Winfrey, Warren Buffet, and many other ultra-famous and successful people. Since no two people have the same set of circumstances, you can't be like Elon Musk even if you wanted to. But there's one thing that can help you stack the odds in your favor and win in your own way. It's all about having a solid support system. So who's in your corner? In today's episode, you get a snapshot of Sharran's support system. Get to know the people in Sharran's corner and how they set him up to win. If you want to build your support system, this episode is for you. “Whoever it may be, whatever the cost is, hiring a person to be your advisor allows you to have a symbol of seriousness and allows you to have someone in your corner.” - Sharran Srivatsaa Timestamps: 00:00 Get ready to hear Sharran's best advice 02:18 This “sage advice” is not true. Here's why… 06:13 Who's in your corner? Your support system is the most significant factor in your success. 07:53 Are you eager to see what Sharran's support system looks like? 09:03 Here's an interesting story that triggered a significant shift for Sharran and his son 12:15 Sharran's Roster of Coaches (you can't have just one mentor for everything) 17:22 Sharran's Advisory Board 25:22 Sharran's Virtual Mentors 27:44 Building a digital shrine and doing a deep dive on someone you admire 30:22 What is a Power Day? (100X your ROI in just ONE POWER DAY!) 33:10 A guide to finding and getting a good mentor - https://sharran.com/episode1/ (Episode 1: How to Find a Mentor) 34:31 A quick recap of today's episode 35:15 If there's just one thing you can take away from this episode, here's one piece of advice Resources: - https://sharran.com/episode1/ (Business School Podcast Episode 1: How to Find a Mentor) - - https://sharran.com/4weekmba/ (Grab Sharran's 4-Week MBA for Free) Connect with Sharran: - https://www.facebook.com/likesharran (Facebook) - https://www.instagram.com/sharransrivatsaa (Instagram) - https://twitter.com/sharran (Twitter) - http://www.linkedin.com/in/sharran (LinkedIn) - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA/videos (YouTube)
I talk about both investing in yourself and bitcoin. We live in a society where we want results to be super fast... but here is WHY you shouldn't be so focused on the immediate ROI... whether you're investing in coaching, crypto, stocks or whatever it may be! For more Brandon Marshall Havener content visit http://www.BrandonMarshallHavener.com
Cash goes solo to discuss his best ball learned lessons, starting the series with targeting situations and stacking for best ball fantasy football drafts entering the 2022 NFL season.Tips on...Potential return on investment (ROI) on team stacksThe pitfalls of overstackingStacking QBs with RBs, and the specific strategy he's usingFollow Cash on Twitter: https://twitter.com/SurplusOfCashFollow Josh on Twitter: https://twitter.com/selway151All things FantasyUnleashd: https://linktr.ee/FantasyUnleashdJosh's weird TikTok: https://vm.tiktok.com/TTPdhPrtSx/Beaver is on TikTok! https://vm.tiktok.com/TTPdAdF21a/
How to Become a Billion-Dollar Marketer (Expert Interview) Jess Iandiorio is the Chief Marketing Officer at Starburst, an analytics startup valued at $3.3B. She's held marketing leadership positions at Mirakl (Valued at $3.5B), Drift (Exited to Vista Equity Partners for $1B), Acquia (Also exited to Vista Equity Partners for $1B+), and Endeca (Acquired by Oracle for $1B+). Jess is an expert on go-to-market strategy and category creation, is a start-up addict, and loves to build high-performing teams. Jess co-authored The SaaS CEO's Guide to Happier Customers where she created a framework for a Go-To-Customer (GTC) strategy as the next era for SaaS growth. Jess is also a passionate advocate for diversity in tech, and making start-ups family-friendly. Her most recent work focuses on an unfair judgment passed on many women which prevents their growth which she calls "She's Not Strategic" or SNS Disease. Her articles can be found on Fast Company, Venture Beat, and The Startup.Follow and connect with Jess on LinkedIn here: https://www.linkedin.com/in/jess-iandiorio-514859/Key Takeaways:-When seeking an extremely successful company to work for, look for a large market, a differentiated product, leadership you want to work for, and long-term financial stability.-Investing in paid LinkedIn marketing allows you to target precisely, and paired with metadata, to scale your spend for tighter management of ROI and lead flow.-When advancing into a billion-dollar market, be pragmatic in your approach, focus on your ideal customer profile, and identify what winning looks like in each unique industry.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
James is an inbound marketer and growth specialist with more than 10 years in the digital space. Get in touch to talk content strategy and business growth. https://codeless.io/ Where industry leaders go for SERP-topping content. Codeless delivers long-term ROI through SEO, content, and PR.
There's property managers, and there are PROFESSIONAL property managers. The difference between the two is what will make you rental property portfolio perform as it should or make wish you never owned it.BUT there are few people that really have a national perspective of what makes professional property managers great across the country.That's why when we found one, we HAD to have him on the show!Andrew Smallwood is the VP of Revenue for Second Nature, a company that is championing the resident experience by enabling the best property managers in America to create triple win situations for their residents, investors, and themselves.We'll ask Andrew to share:- what makes a superior resident experience a profit center for investors- Second Natures insights into the building blocks of ROI data: work orders and renters insurance- how to incentivize residents to pay rent on time - and much more!Don't miss your chance to know exactly what you should be looking for in a property manager regardless of what market you're investing!Join the show live!-------------------------------------------------------------------------------------------------------------------
FREE LIVE CLASS Get 6 Figures Funding In 30 Days: https://www.creditcounselelite.com/registration-page Host: Brandon Elliott @BrandonElliottInvestments | Guest Today: Bobby Kline ---------------------------- About Brandon Elliott: Top 100 Yahoo Finance in 2020, Brandon Elliott is a leading authority on real estate and credit. He is experienced and proven in utilizing credit to invest in real estate and implement the "BRRRR Strategy." Brandon has a thriving credit repair and tradelines company but prefers teaching people the credit hacks he's been applying for years such as building huge credit lines for both personal/business up to 7 figures and manufactured spending techniques- showing ways to create millions of points equivalent to cash, free travels, and even buying properties using credit cards. From the credit knowledge that is taught in his Elite Credit Course, Brandon was able liquidate $200K+ for a safety-net when purchasing a 4-PLEX in one of the most desirable locations in San Diego, just 8 minutes walking distance from the famous San Diego Zoo. His passion in helping others reach their financial freedom too, lead Brandon to host "Ready. Set. Go. Real Estate Investing" podcast every Monday sharing how you can invest in real estate successfully with little to no money utilizing credit. Brandon has completed numerous of Fix & Flips locally in San Diego as well as across the country out of state virtually with his worst project still being 60% cash-on-cash ROI. ----------------------------
When you're working like a dog (earning maybe $100-$250K billing hourly on a site like Upwork or from an agency or two) without real positioning—and you're ready for a more livable alternative.When you've just left corporate life and are first hanging out your shingle as a freelancer or consultant.When you're so new at your craft that you're actually not that good yet.And even where we could make an edge case for hourly billing, we get hyper-specific on when/how to gracefully transition out.Quotables“They like the promise of not feeling like they're losing $200 an hour when they're on vacation.”—JS“Just go back to your source of leads…and significantly increase your hourly rate.”—RM “Why would anyone feel obligated to pay you some amount of money per hour because you decided to have a really expensive lifestyle?”—JS“It's a very rare person who comes right out of corporate and says ‘I'm going to do productized services. Here's what they are. Boom. Let's go'.”—RM“I don't think it never makes sense to think about how many hours something's going to take you to do, just don't base your prices on it.”—JS“Hourly rates just exacerbate that inner discussion about whether or not you're worth it.”—RM“Productized services make it easier for you to hit a home run, to deliver positive ROI, to get a great testimonial.”—JS“Offering productized services gets rid of a lot of extraneous BS because you are hyper-focused on delivering only the things that you are really good at delivering.”—RM
Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and energy keep us coming back for more. How about bringing that kind of energy and excitement to YOUR trade show booth? To discuss the possibilities with me is Matthew King, founder of Game Show America! Matthew King started Game Show America back in 1996. For the past 26 years, he's been producing events all over the globe. And during Covid, significant changes were made to keep the business running, and that's what brings us here today. We Discuss using elements of Game Shows and Casinos to Draw Attention to your Trade Show Booth. Matthew's Top Tips: Define your vision of what you want the experience to be (size, level of interaction, type of items to want to give away, is it data gathering, is it hosted or self-run, etc.) Make sure what you do fits with and enhances your branding Build your booth around the interaction. Keep it simple. Have fun with it! Matthew's SPECIAL OFFER: For Trade Show U listeners, we're offering a 10% discount, even if you listen to this a year from now. Our goal is to help you be the best booth at the show. Get in Touch with Matthew and Game Show America: www.gameshowamerica.com 719-257-8366 firstname.lastname@example.org They're on Facebook, Instagram, LinkedIn, and YouTube Mentioned in this episode: Trade Show University Episode Guide Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you're new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)
Welcome to the 3rd Installment of the PCS Special Sunday Series with Moni Jefferson First, we are grateful for YOU, our listeners, partners, and sponsors. Second, a quick recap of last week's episode. Moni talked about a few essential items: Use project management tools such as AMSE's PCS Trello Board. Put these in place for your family and business 90 days in advance. Ensure your SOPs (standard operating procedures) are well defined and available for your team or those helping you run your business while moving. You can access free templates online to create your SOP, but you can also create a video breaking down the SOP. Whether they help your team during the PCS or if you need to onboard a new team member, a video explanation can be a great tool! Set up a workflow with deadlines that work best for you and your team. This is a great time to re-evaluate what items need your immediate attention. Ask yourself. Tips from this episode: While you're waiting on a move date, give yourself and your family a lot of grace. Family stuff to get ready six weeks out: Get your kid's records to keep with you in case you have to change where they have to go to school. Make those final medical appointments - dentist, eye exams, physicals, etc. Get your medications filled a few months out for that just in case moment! Go through your clothing, especially your kid's clothing. They could've outgrown some things or just don't want them anymore. This is a great time to purge. Business stuff to take care of: Hire those new team members to help during this time. Always good to do it before you get overwhelmed. Really knock out those SOPs. If there's something you've been asked to do, this is the time to learn to say no. Ask yourself - is it essential, and what's the ROI for this? Be careful not to put too much pressure on your team during this time. Use the MyPCS App to make a checklist for your business. Use the PCS Your Business Blueprint to make your move easier. Something to remember - PCSing doesn't have to be complicated. And, you are allowed to pivot and move things that aren't needing immediate attention during this time. Serve your audience/clients that best represent your values and mission. Have some tips you want to share about PSCing your business? Email them to email@example.com. If you're new to Owning Up, make sure and subscribe, so you'll know when a new episode drops. You can also join our Facebook group to see what other milspouse entrepreneurs are up to and receive the latest AMSE news. If you're a milspouse, who has a business or is thinking of starting one, join us here at AMSE Membership. Check out our previous episodes for encouragement, connection, and information. We'd love to have you join our fantastic community! Follow us on Twitter, Instagram, LinkedIn, and Facebook. Follow Moni Jefferson on Instagram. Visit our website to become a member: AMSE Email us at firstname.lastname@example.org
Welcome to the Black Nurses Week Conference™ podcast series where we chat with speakers of the first annual Black Nurses Week Conference.Today, Marsha will be speaking with Brian J. Adams, RN, TCRN, CEN.Show notes and what you'll hear in this episode:How a conversation on a travel assignment led to Brian's start in real estate investing.The many different avenues of real estate investing.Brian shares his first investment property story.Take a gander at Brian's flipping work on his Instagram profile here.Interested in staring your own real estate investment adventure? Send Brian a message here.Meet Brians at the Black Nurses Week Conference in Washington, DC - July 2022. Want to be a guest on the podcast? Take 1 minute to apply here.Bio - Brian J. Adams, RN, TCRN, CENBorn and raised in Shreveport, Louisiana with an innate entrepreneurial spirit, Brian began his nursing career at a level one trauma center. After getting his feet wet, he then ventured into travel nursing. During this time traveling coast to coast and supporting advanced clinical outcomes, Brian simultaneously tapped into his second passion for real estate investing. Brian proactively took several investing classes and explored different kinds of investment processes across the country. Fast forward to today, Brian still proudly works as a part-time Critical Care RN but is now one who also owns and manages a $10M real estate portfolio.As the Founder and CEO of BJA Investment Group LLC, Brian holds a rich background involving the intricacies of syndication of real estate deals, sustainable profile growth along with multi-million-dollar estate management. Being a professional fueled by seeing others succeed (and have fun doing so), Brian has a genuine passion for helping others navigate the investing terrain thoughtfully and offering rich real estate methodologies that enable them to maximize ROI with minimal risk. From buying property insights, Airbnb/corporate housing education to full-scope property management, Brian enjoys accentuating the entire investment experience and holds a strong reputation for solidifying profitable outcomes no matter what level an investor is at. This, along with his intuitive nature and connective energy, is what led Brian to not just become an 8-figure investor himself, but ultimately teach others how to do the same and earn passive income.In the end, Brian loves sharing his dense investment experiences and unbiased educational guidance that help others establish their own foundation to excel on. However, when he is not working or staying updated within the ever-evolving market, you can often find him out hunting, fishing, golfing, heading to the beach, and traveling to fulfill his wanderlust side.
1st Q: “When is the best time to build a brand?” 2nd Q: “What is the ROI for investing in brand building and brand marketing?” 3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?” 4th Q: “What is the difference between marketing and brand-marketing?” To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers by Joanne Z. Tan, a global brand builder and marketer. - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
What we're gonna be chatting about on today's episode, is what is content. Unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit and you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Our guest today happens to be from Chicago, but certainly not all good content marketers come from Chicago ;). Her name is Mrs. Sarah Noel Block, and she has a company called Tiny Marketing. What she does is she focuses on content creation within the real estate space. Three Things You'll Learn in This EpisodeHow to stop getting your clients stolenCreating content even with a small teamDefine what content itResourcesLearn more about Sarah Noel BlockReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, where we're talking about today is something near and dear to my heart. Basically, the whole reason why I started to create this show about six weeks ago, and I'll lay the context over what we're going to be covering are six weeks ago, I mean, six fucking years ago, not six weeks, six years ago. But I'm going to lay the coverage about when I actually came up with the name real estate marketing dude, I was actually at a conference for Copyblogger in Denver and Copyblogger. Back in the day is Brian Clark's company, you probably know who he is. Brian Clark is Copyblogger used to be the number one blogging content marketing company, I think in the world, he's from training, they're at the forefront number. And at that conference, I was sitting at this conference, and it was at that conference that I saw, I forget who was speaking on stage, but I'm like, You know what, I'm going to call my company. And I'm going to call my podcast, real estate marketing dude, because I was sold on content marketing, but I wasn't sold on what my brand or identity was, until I came back from that conference. So folks, what we're gonna be chatting about on today's episode, is what is content. And unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, then to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit. And you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Because when you disappear, you become a closet agent. And that's when they start cheating on you with guys like me and everybody else. And that's what is going to happen. The eye buyers today are are aiming for your clients. Big tech is aiming for your clients, and everyone is aiming for your clients except you. If you're not creating content, you're gonna lose touch, not stay in touch with them. And this is going to be a very good episode. So we're gonna go ahead and introduce our guest today. She happens to be from Chicago, but certainly not all good content marketers come from Chicago, if you don't know. But her name is Mrs. Sarah Noel block, and she has a company called tidy marketing. And what she does is she focuses on content creation within the real estate space. So Sarah, go ahead and say hello, tell us a little bit about yourself. And let's get into this.Yeah, so I started working with real estate companies about 10 years ago to create their content. And I haven't looked back basically, I reached out to landlord ology, the because I was a real estate investor. And I said, Hey, do you guys need content? They did. So they hired me in it spun from there. I was working full time in marketing. And I built my business on the side as I was, as I was doing content for real estate service and SaaS companies. And now here I am two years later. Do you want to do it full time?And you're mainly creating content for the real estate industry? Those that correct? Yes. Okay. So we're going to start this off really easy, guys, we're gonna first define what content is. If you guys ever listened to the show for a while, you guys, if you don't know what the hell we do, yet, we create video content for you. So that everybody knows who the hell you are in your local community. But video content is just one form of content. There's a lot of content to create. Everything you do is content. Like everything you do even when you go on showings, that's content. So once you to find in your terms, what the hell's content for the real estate people?Yes, for the real estate people, it is how you educate and build trust with your audience. Man, I would say I think it's like 70% of the sales process is done before they ever reach out to somebody in sales. And all of that is done through content marketing, because you're teaching them how to solve their problem. And you're building trust by showing them you know how to solve that problem. It pretty much feeds all of your marketing.Can you go back and spend some time on this? 70 to 80% of people have already decided whether they're going to buy your shit, is that what you're saying?I am saying they have at least decided between you and one other company on if they're going to buy your shit. And then they'll reach out to you and that'll be the deciding factor on who they go with.So when a consumer is out there, just sort of I don't know just play in the real estate agents, agencies and say I'm going back into Chicago. I never sold real estate Chicago so I don't know any real estate agents in Chicago. And I'm thinking about moving back home to go closer to my parents. Let them watch the grandkids grow up. And I've sort of went on YouTube, I saw some one guy might like a little bit, I see another agent, I might like a little bit. What would I do next? As a consumer? Typically, they check out their websites and make a check out their YouTube channel, like what am I going to do?Oh, you're gonna do a deep dive, you're gonna go to Google. And you're going to start researching that person. See what social media they're on? Are they active on it? See what what's going on on their website? Are they regularly updating it? Do they have new houses listed on there? What do they tell me about their process for buying and selling? And that's, that's where it's gonna go next. Just like everybody else in the world. They're gonna go to Google and see what you have.Right, folks? Did you guys, let's get out of real estate for a second? I don't know. What's your favorite thing to do, Sarah? Like, what's your favorite thing to buy?Oh, my favorite thing to buy? Yeah,to buy or do and spend money on?Yeah, probably. Buy hiking,hiking before you go on. Alright, so let's just say that you came out to Southern California, you're going out the San Diego area. And there's a lot of really good hiking around here. What would you do first? Well, Iwas actually there last summer. And I hiked up the federal volcano that you have over there.I haven't been there yet. But I know you're talking about I even know the name of it. But I know you're talking abouthiking boots, I would make sure that I have the right hiking boots.And did you research it a little bit? And did you course,you know, I'm on Google trying to figure out like, when what are the best hiking boots for mountain climbing because I'm in the flatlands of Chicago? Oh, I know hiking is normally through a forest. So I need to know what the right hiking boots.You know, we call you guys out here now or they call us back home? They call it they call you guys Flatlanders Oh, thegiant mountainFlatlanders? No, she's, she's exactly right, you guys, like think about it, you're gonna be making one of the largest financial investments if you're buying and if you're selling, you're unloading one of your largest financial investments, you're not going to do that with John Doe, the stranger that you just met. At some, like randomly walking down the street, you're gonna do it someone you know, like and trust. But most importantly, I would say trust. What, walk me through, I'm sure you've done all kinds of research here. Do you have like a pattern that you've actually noticed or research of what consumers do specifically, when they're thinking about hiring a buyer's agent or a listing agent?Yeah, they start, they start by looking at, like, the questions to the problems that they're having. Like, let's say they've worked with a realtor before. And they were actually I had a customer interview for one of my clients just this morning. So I'm gonna use their example. They were working with a realtor. And they were super aggressive towards their, towards the buyers lender, like mean to them. And this person was see seed on those emails and saw how it was and just didn't like it didn't like the vibe. So then he started doing some research for outside realtors. And the first thing he did was, you know, Google realtors in the area and what he wanted, what he did was he looked at their videos to see what kind of vibe they had. And you start to feel like you know, someone when you watched enough of their videos, yes, you get a feel for their personality. And that's, that's why he did and ended up a good experience, obviously, otherwise, I wouldn't have interviewed him for this particular thing.Well, that's what most people you sort of hit on the head, like folks are not hiring you because you have a license in your pocket that allows you to legally collect money on a house you sold. They're hiring you because they feel comfortable, or they personally like you, like birds of a feather flock together. Guys, and people end up working with people that are really just like them, or somehow they relate to them. Because those are the people who remain on top of mine, aren't they?Yeah, and really, you just you want to spend time with people you like. So you're not going to hire somebody that you really just don't have a good vibe with.If you're sitting on the treadmill or you're sitting on the peloton, right now, think about the last 10 clients that you've literally helped buy or sell real estate. And then I want you to look and realize that why you've become friends with all of them isn't because that's a coincidence. It's because we all tracked like people People are always like, why am I drink a beer with my client again? That's because that's what I attracted right? Why am I like partying with this guy? Like I just sold this guy millionaire house why are we like a club right now? Well, that because that's who you attract guys. What what is let's go through some other forms of content. We know video guys, we don't need to harp on video even though if you want to we will. I want this to be about you. Not me. But what other typesof content written right now? Um because they're all looking like my clients are all looking to get found in Google faster. So we're doing a lot of either the show notes to go along with the videos or full blogs and community pages, so that they can get found for those problems that they're trying to solve. So, using the example from this customer interview I had this morning, he found her initially because he wanted an expert in his location. He, he was a real estate investor, and he had never actually lived in this house that he wanted to sell. So he's looking for an expert in Sacramento. And that's how we ended up finding her is because she did a lot of blogs on Sacramento area and the community. So he was able to find her because of that SEO juice.It was a long tailed. And can you explain what longtail means?Yeah, long tailed means like it. You're not looking at Sacramento realtors, that's a short tailed keyword. longtail would be like a longer question like realtors that are experts in x x neighborhood in Sacramento. And then your content will show up because you're creating a community page for that particular neighborhood. For example,when I was practicing in Chicago still and you guys could look at the website if you like it's it's botched now because I took down all my it's all messed up. But I still have content on there. It's called Chicago real estate dude. My number one performing piece that attracted a lot of clients was I'll give you I got ton of stories. One was Chicago closing costs, I ranked number one, I actually had the snippet back in the day. So I actually ranked where I got the snippet in Chicago closing costs, Buyer Closing costs, and Chicago seller closing costs. were my top three pieces of performing content. I had my blog up to 10,000 Organic hits a month, guys, 10,000. It's insane. I even ranked against realtor.com and homes.com and Zillow on neighborhood tours, terms like Buck town homes for sale and stuff like that. But it was because of how much content we were creating. And I knew how to SEO, the back end of them. But the thing that most people fail by is they think that if you're gonna go out and create a piece of content, like a blog, they're like, I want to get 100,000 hits. Sorry about that, is it?No and vote one, it's not going to happen overnight. And no, it's not about that. It's about getting the right heads. So yeah, people obsess over traffic. And the traffic count doesn't matter if the wrong people are going to your website, what you want is the right traffic going to your website and the right people finding you. And part of that is creating content that might be let's call it controversial, not really controversial, but shows your voice and who you really are shows your personality. Because you want as we were talking about before attracting the right people attracting people you would be friends with, you also want to repel the wrong people. So by showing your personality in that content, you're already like pushing off the people that you wouldn't really vibe with anyway.Yep, I do it every day on the show. Like people like you swear too much. Great. We're probably not gonna. Honestly, we're probably not gonna hang out anyway. So let's talk about a controversial topic. So we're doing a scripting class. If you guys were members and clients of ours, you guys would be on this class on Wednesday. But what it's going to be on there's relative content that's performing well on YouTube. And what she meant by controversial this is controversial. Is the San Diego real estate market headed for a crash? That's going to be the topic of conversation, because that's what's performing well on YouTube. Now real estate agents are gonna be like, Oh, my God, that's, you're gonna say the markets going for a crash? It's always supposed to go up. I thought. No, guys, you want controversial stuff? Because that's what people get pay attention to.Yeah. Clickable people are like, Well, is it click?Yep. 100%. What other types of written content and blogs do you see? neighborhood? You mentioned? A couple of neighborhood pages?Yeah. Yeah. And it depends on what type of buyer you're trying to attract. So if you're, I mean, I think in any industry, if you niche down, you're better off and you're, it's easier to attract people. So let's say your bread and butter is real estate investors, you'd want to write content all around real estate investing, and maybe how to automate being a landlord how to find properties. When you are a long distance landlord, items like that. Basically, you want to create, like a content cluster, where you have a specific content piece that's really long like a guide, and then a lot of little branches that come out from it that are subtopics from within there. And by connecting all of those, that's how you rank higher in Google.So internal internally linking and all that.Yeah, connecting the dots. their internal linking helps with SEO. And it also helps your customers that are on your website find the content that they need.And why do you think more people don't? I know from the blogging, but why do you have more people that do it sounds easy.Because it's not, it takes a lot of time. It's, it's time consuming. And at least my clients, they all have small teams, they either have a fractional team, where they have like a team of freelancers that will work with them, or they have one like one internal person that helps with their marketing, or it's just them. Yeah. And that's really hard. When you're creating content, it's time consuming, it takes about eight hours to create a blog post, that's going to rank and that's, that's where people struggle. But if you create systems to be able to consistently create your content, it becomes a lot easier. And it's kind of like a snowball effect, because you can play off of the other pieces.So it's something that you do over time. And I think a lot of people just are instant gratification salespeople where they need to see something work right now. But they won't put the time into it's how much videos you guys. Like I tell people all the time video, always pencils, it always works. It always has an insane ROI. But just sometimes it might take six months for you to build that brand, especially if you're a newer agent. Or it might take one month, you just don't know. But it always works. As long as you do it and you stay consistent with it.Consistency is key it when I was building my business, the first thing I thought is I need to build my personal brand beyond my corporate life. So I mean, it only took six months to create enough of a following that I had a full roster of clients. And it was just a combination of showing up regularly on social media with video and with written content and then PR being able to connect with like podcasts like this. There's a dog in my yard right now just walking by my window. That's not my dog.Make sure make sure it's not a coyote firstconfuse his Dog Mattis. Where was I? Oh, Pr Pr partnerships like being on podcast guest blogging and in publications that your audience is reading and answering questions on Haro help a report a Reporter Out. Those were the first things that I did when I was trying to build my brand. And then from there, I created like episodic content, where just kind of roles like a podcast, a live stream show. It's the easiest way to show up consistently because you have that routine down.Yep. Well, most times, like I don't know what I was listening to this weekend, but I think it was a church to be honest with you. She said 21 wants to do something for 21 days, it becomes a habit. I've heard. Like I just literally had that happen in church, my son Okay, here. Yeah,yeah. Okay. So that's why I'm muting myself.So like 21 days you do something and becomes a habit. And I think what a lot of people don't realize or see, even today is that a lot of people don't realize that. This isn't hard. It's just new for most people. And where a lot of agents traditionally, would spend that one to three hours or four hours a month, prospecting or doing something to generate business. They just don't look at their business today, the same way or content creation around the same day content creation, you guys is modern day prospecting. It just doesn't come with immediate gratification.No, it doesn't. It doesn't. But like, okay, let's say you set up a system where you're like, Okay, I commit to creating one, one video a month. And you start from there, repurpose that, start editing it down into micro videos, see if you can use it on social media, repurposing it on there, take that audio, make it a podcast, you could hire a freelance writer and have them write a blog post based off of the highlights of that video. You can really Snowball from just one piece of core content.Let's go into multi purposing. Tell me how you typically do it. What do you how do you multipurpose content and walk us through that a little bit more?Yeah, I'm a huge fan of doing that. So I have a live stream show every two weeks. And my process for that is I take that live stream. And I'll break it down. So it becomes a series. I'll interview an expert. And we have three learning objectives in that conversation during the interview. I'll break it down so then it's a three part series. So then I'm already creating this episodic content which is pretty bingeable Because If you're like, Okay, well what happens next click Next. And then from that series, I'll take that and convert the audio file from there into a podcast. So those are three extra podcast episodes. And then I'll take those learning objectives that I had in the initial interview. And I'll break that down into a longer form guide that's written. And then do the content cluster thing that I was talking about where we take the little sections of each of those guides and create a, a blog post from it. And then obviously, you have your social media from all of those pieces, that's like 12 pieces already, and an email for each of those pieces. So if you already like 20x Step,there you go, well done. I think I see a lot of agents or even mortgage people that when they create a piece of content, they'll just sort of let it die in the newsfeed. They don't multipurpose it at all. And I'm like, What the hell is the point of that? Like, well, you don't you know, you could recycle. And here's the thing to like, love some people that don't have. Here's another good tip, guys, there's like, let's just say you're doing a video. And the videos you created six months ago, I could promise you that nobody has ever remembered about them. You can just repurpose them and just repost them they're gonna think it's brand new. Sure, brand new video, people overthink this stuff so much. It's about being present. Yes, it is. It'sabout showing up in the feeds. And no, people are not going to remember social media has like a 24 hour lifecycle, so repost use, I, what I like to do is the first time I post something, I post it live and natively, and then I'll put it into my social media automation and just recycle it from there.Yep, I agree. What do you I mean, if you were to pick different types of content for people in the real estate industry, what would you rank them? In? If they're like what type to create? Podcasts I get a lot of people say podcasts, podcasts or video or blogs or just sharing cool shit stories reels, tick tock, which is what do you see?That is a good question. Um, do I have to pick like one that the top there's a couple, I would, I would say, showing that you can solve their problem is the most important thing. And they're going to find you probably you'll, you'll hit the most pieces of the no luck. Try the know, like trust factor with video first. So I would start there. Because they get to know who you are, and they get to learn something from you. And then I would go with written next because you'll get more SEO juice from it, you do get a decent amount from from video as long as you're doing like some good Show Notes Pages, some in depth descriptions on YouTube. But blogs are a good way to really get that impact from from those longtail SEO. So I'm gonna go with that next.And then for longtail you like like the areas are like neighborhoods, areas, places community. What other types of long form content are you seeing? Yeah,that does really well. And around your buyers specific issues. So I do a lot around landlords and acquiring new properties and processes for managing multiple properties when you're a real estate investor. So it depends who your target audiences. But if you're like direct to consumer, typical homebuyer, yeah, those community guides do really well. And any content that helps people understand the process of buying and selling a little bit better. Because that might be brand new, or they might not have sold a house and bought a new one in 20 years. And they need to relearn that process.What about listings? Everyone's always like, what do I do for listings? What do I do for listings? I tell them, sir, hang around people who own houses. But what do I do? What kind of content am I going to pick up for listings?Yeah, I always had a good luck with telling the stories with it that connect people. So so many times you'll read these listings, and it's just like four bedrooms, two baths, blah, blah, blah. But I would bring in stories like the basement used to be a speakeasy or some some interesting fact about the house or the neighborhood that draws people in. Like my house. Like 10 years ago, the basement was an ice cream shop in the 1950s. So when I was at Um, when I was renting it out, that was when like, I had a story about that. And there,that's cool. So oh, well, a lot of times agents was like just listed just sold. I said this on the show recently, there's a meme going around, of how real estate agents market their business. And it's like if a if a doctor was a real estate agent, and it shows a doctor saying, holy and all these, like $100 bills, but I just perform heart surgery. And it's like, folks, people, like, you gotta have to HGTV your sales process, you don't need to like, tell me about how much money you made today. And said, Tell me about the story of the person you help. Like, it's so easy. It's right in front of us. Yes. But yet people like go the opposite way with it. I'm like, What are you guys doing?Yes, that's another thing that I meant to bring up is you can build trust by bringing in your customer stories into into the conversation. Like one of my clients, I wrote a story about how the customer had, he was a first time home buyer and a veteran. So like the story that went along with that, because it was it complicated the process. And it was really interesting, we got a lot of engagement on that. But bringing in stories and customer perspectives, testimonials are always great.Another one you guys can try is like say what the market conditions the way they are. Tell the success story of the sale. So be like this seller, this house, like we had a house in our neighborhood sold a million dollars over list price, like what the fuck who does that million dollars, over a million over list last. And like that I would I would have wrote, I would have wrote a story of something along the lines like this property literally sold. And that's not every day that a property sells a million dollars over list price, but this one did. And if you guys circulate the people who are going to be reading that are potential people who might be selling, they're excited to learn that their house is worth more than what it really is today. So showing case studies of properties have sold, I also seen the flip side work well of I need a buyer but tell you the story of the buyer who's searching for a house in the area, that there's just nothing available for but both of them have a story in common guys, is what I'm getting at story content.Yeah, if you think about it, like as a story, the customer, they always think of themselves as the hero of the story. So you need to make sure that they are front and center in that content and can picture themselves in that place. Like, oh, shit, that was that was me. I had, like, I'll talk about an example one of my clients had from a couple years ago, when real estate was a little bit harder. It was it was less about like you couldn't sell a house. And he had an offer and and it flopped just didn't go through at the end. And how the real estate agent had backup offers ready because she knew that it was likely going to happen. And she got them to match the original offer stories like that, because you're like, I was there if that happened to me. And that sucked. And but she was able to solve it and get the same amount of money. Yep. Yep.I mean, that's what it's all about you guys at the end of the day is demonstrating your involvement in the transaction through the form of story. More people will follow it. But demonstration of what you do not a brag reel of what you do, there's nothing more bigger return off than somebody being like I've made a bunch of money today, at least in today's world, people don't like that anymore. That's just the way it is guys. Any other closing thoughts here that you want to mention anything with content, that closing words of advice for some of these people? Yeah.If you just start with one thing that you're willing to commit to, on a regular basis, it will work out if you just set that routine, even if it's a small routine. And just like my business, a tiny, tiny little habit that you have in creating content, it will add up over time and it will be helpful even if you feel like it's not moving the needle now it willI agree. Why don't you tell them where they can find you website in case you guys need help with your content creation services? I'm sure you can help understand what you do.Yes, so I work with real estate service and Sass companies in creating their content marketing. And you can find me at Sarah Noel block.com and anywhere on social Sarah Noel block.Appreciate it, Sarah. Excellent show. And thank you guys for listening to this episode of the real estate marketing podcast what you guys have to realize if you get anything out of this show today, just realize everything you're doing this content. At the very bare minimum you should be taking pictures of cool kitchens, views, baths, bedrooms, kitchens, the bare minimum because every time you do you're reminding everyone what you do for a living, so don't overthink this thing, but if you want to step it up, once you start doing things on video, what happens is you get more eyeballs and with more eyeballs because more conversations with more conversations comes more clients and business down the road. So it doesn't happen overnight. But it does happen and it does happen every time unless people don't like you. Sara, would you agree that's the only time this thing doesn't work.That's true, people might not like you. And there's nothing that either Ross can help you with that folks,you might be in the wrong damn business. But as long as you're still listening to show chances are that's very seldom. So what I want you to do next is go to real estate marketing do.com and schedule a demo with me if you do want to talk about getting this content on video, we script we edit, we distribute and we put you on the map in your area. We do everything all I need from you is two to four hours a month, and the rest will be done for you. That's www dot real estate marketing.com Thanks for listening other episode and make sure you subscribe to our show channel, Facebook, Instagram and YouTube and we appreciate you guys listening. See you guys next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with a dude and get you rollin in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
How we access success amongst NFT projects might be one of the hardest aspects of these early adoption days... Depending on a handful of variables these off the top of my head: - NFT Market Maturity - Crypto Prices - Project trends - Utility Demands - NFT Hype Projects - Known market liquidity.. So as we look back at the last 6 months of buying an NFT every day just looking at floor price or even average sale or community growth its hard to compare or directly learn from all of the NFTs as a whole. On this episode I break down the importance of adapting how we research upcoming NFTs but also how we document and access the success of NFTs we've purchased in the past. Could an NFT you bought 6 months ago that no longer has a community be the NFT that brought you the most ROI even if it didn't bring you the most gains from selling? You can check out all of the NFTs we've minted over the past 6 months at https://www.nft365podcast.com/mint365 As always: DO YOU OWN DAMN RESEARCH and we hope you enjoy coming on this Mint 365 journey as we buy an NFT every day for 365 days: https://www.nft365podcast.com/mint365 The 1st DAILY Podcast buying an NFT mint every day for a year! SuperPOWERED $ADHD Creator Coins on Rally.IO The NFT365 Podcast is Hosted by digital futurist Brian Fanzo. ------- Learn more about the NFT365 Podcast
Hello and welcome to this very special episode of the Magellan Network Show! Today, I'm inviting you to look behind the scenes at one of my live events and give you a glimpse of how we do things inside of our network. In this episode, we focused on how advisors should deploy their messaging through video, audio, text, and images. We discussed: 02:53 Why deploying on social media is so important 04:04 Why do advisors need to share what they do through multiple channels 07:59 The advisor who does a great job with social and content vs. the advisor who doesn't understand it at all 09:17 The value of podcasting 10:38 What does expert space mean 13:12 How to get direct ROI on podcasting 16:18 Why advisors need to focus on audiences from LinkedIn 17:48 The four modalities of social assets The Magellan Academy & Network The rules and tools for success in the financial services industry are about to change radically. I have spent over 25 years coaching only financial advisors. In that time, I have personally conducted over 50,000 individual coaching sessions. I have built a profound knowledge base of what it takes to achieve lifelong success in business and life. In my career, I have transformed 1,000's of advisors (below are video and written testimonials by many of them). Many of you probably paid thousands of dollars to various coaching programs with very mixed results. Most coaching programs are just that. A pre-planned process that is “cookie cutter”. Where they have salespeople having to “sell” you on their program and results. In most cases, it's about the coach, their ego, and their money. They base their program on “practice management” or “marketing”. They make you more intelligent. What they all fail to do is help you make that “mindset” shift that must happen for you to realize your dreams and vision. I am going to coach you, teach you, inspire you, and train you all on your mobile device every business day. You are going to get better at business development, practice management, personal development, and your vision. Here is what you are going to get from me each month: - A 5-10 minute morning coach video each business day. - 3 training videos of 20-30 minutes each. This will be a deep dive into four areas I mentioned above. - A live group coaching session where you and I can interact and work together. Here is what you can do each month: - Post a question to me and I will answer it. - Collaborate and associate with like-minded advisors. - Invite other great advisors into the network. Your Bottom Line: Here is the deal. I am not going to ask you for a credit card. Like I said before, coaching is personality driven. You might not like my style or tactics. So with that in mind here is my offer to you. Complete the short form below. You will receive an email with detailed instructions on how to join the network for the next 14-days. I personally approve each submission so this might take a few hours or a day at the most. I will not ask for compensation of any kind during that 14-days. If after experiencing my work for 30-days and if you believe that I can help you, here is the deal. To remain in Magellan Network and have access to Magellan Academy, your daily investment in yourself will only be about the price of a Latte these days. One more thing, it's a month-to-month deal. I'm not going to lock you into anything. Take action now and complete the short form below and I look forward to welcoming you personally inside the Magellan Network. ► Subscribe to our channel here: https://www.youtube.com/user/CoachJoeLukacs?sub_confirmation=1 Facebook: https://www.facebook.com/coachjoe.guru/ Instagram: https://www.instagram.com/coach_joe_guru/ LinkedIn: https://www.linkedin.com/in/coachjoelukacs/ Website: https://www.magellannetwork.net/ Soundcloud: https://soundcloud.com/themagellannetwork Twitter: https://twitter.com/CoachJoeLukacs__
“A great member experience is going to be holistic and involve everyone.” - Taylor WellsThank you for tuning in to episode 32 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest today is Taylor Wells, Experience Director at On the Mark Strategies. The core mission at On the Mark Strategies is to guide credit unions in their strategic planning, branding, and building their member experience so they can succeed. The team has many years of credit union experience and truly believes in helping credit unions thrive in a competitive environment. On The Mark Strategies differentiates itself through its core values, the three E's: Engage, Educate, Entertain. In this episode, Taylor discusses the significance of the member experience and how On The Mark Strategies can help credit unions create a customized, authentic, and consistent experience for both employees and members. Taylor shares the ways his team works with credit unions to understand and improve their member experience across multiple channels. He explains that the team starts with data collection and demographic work to understand the current state of the member experience and hosts multi-day workshops for the credit union team to recreate their ideal member experience. During our conversation, Taylor speaks to the disconnect between front and back-office employees and ways to generate buy-in from all levels of the organization. He also shares the effects hiring, growth, and retention can have on the member experience. Taylor recommends credit unions also look outside of the industry to bring in new talent, while not overlooking ways they can promote from within. To maximize ROI and brand impact, Taylor advises credit unions to align their community involvement and charitable donations with their brand values and target audiences. As we wrap up the conversation, Taylor calls out the importance of actionable strategic plans, organizational health, effective marketing, and more.Tune in to hear Taylor talk about his growing hat collection, his favorite Michael Jordan quote, and the book he recommends everyone read. Enjoy my conversation with Taylor Wells!Find the full show notes on cuinsight.com.Connect with Taylor:Taylor Wells, Experience Director at On the Mark Strategiestaylor@markarnold.comhttps://www.markarnold.com LinkedIn | Instagram | Twitter
Join Our Free Newsletter and be the First to Hear about Breaking News and Exciting Offers https://nomadcapitalist.com/email Reserve Your Seat at the Best Offshore Conference - Nomad Capitalist Live 2022 - on September 21-24 in the most vibrant city in the world, Mexico City: https://nomadcapitalist.com/live/ Check out The Turkey Real Estate Guide https://nomadcapitalist.com/finance/investing/turkey-real-estate/ Not only Turkey is one of the hottest things in the “Second Citizenship industry” right now. It's also a highly attractive place for real estate investment. Buying Real Estate in Turkey has a huge perk – you can get a passport if you invest a large enough sum. Istanbul, for example, is full of great deals right now. From penthouses in some of the most coveted neighborhoods to new land developments in the suburbs, Istanbul offers a great ROI for those willing to do the legwork. You better hurry up because this country has already increased the price. In this video, Andrew will share all the details with you. Andrew Henderson and the Nomad Capitalist team are the world's most sought-after experts on legal offshore tax strategies, investment immigration, and global citizenship. We work exclusively with seven- and eight-figure entrepreneurs and investors who want to "go where they're treated best". Work with Andrew: https://nomadcapitalist.com/apply/ Andrew has started offshore companies, opened dozens of offshore bank accounts, obtained multiple second passports, and purchased real estate on four continents. He has spent the last 12 years studying and personally implementing the Nomad Capitalist lifestyle. Our growing team of researchers, strategies, and implementers add to our ever-growing knowledge base of the best options available. In addition, we've spent years studying the behavior of hundreds of clients in order to help people get the results they want faster and with less effort. About Andrew: https://nomadcapitalist.com/about/ Our Website: http://www.nomadcapitalist.com Subscribe: https://www.youtube.com/subscription_center?add_user=nomadcapitalist Buy Andrew's Book: https://nomadcapitalist.com/book/ DISCLAIMER: The information in this video should not be considered tax, financial, investment, or any kind of professional advice. Only a professional diagnosis of your specific situation can determine which strategies are appropriate for your needs. Nomad Capitalist can and does not provide advice unless/until engaged by you.
In today's episode Dr. Frank Holleman talks about how to calculate the ROI of our marketing strategies. GreenIndustryPodcast.com Save 50% off Equip Exposition Registration GetJobber.com/Paul Gulf Coast Bookkeeping Best Accounting Software: Quickbooks Online Recommended Website + Marketing Services: Pure Marketing Team Purchase Paul's Books on Amazon: Order Books Here Paul's Audiobooks: Cut That Grass and Make That Cash 101 Proven Ways to Increase Efficiency and Make More Money in Lawn Care Best Business Practices for Landscapers Follow us on YouTube: Green Industry Podcast Paul Jamison Lawn Transformations Follow us on Instagram: @greenindustrypodcast @pauljamison Follow us on Facebook: @greenindustrypodcast
En este episodio Roi y Paco hablan sobre las típicas excusas que todo el mundo usa. Muchas gracias por escucharnos, si quieres acceder a ventajas y apoyar este podcast hazte suscriptor premium en: www.hoyhablamos.com
The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd Edition) by Chris Smith About the Book: In The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS, and small businesses competing in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners, and anyone else with a team who is responsible for growing revenue. About the Author: Chris Smith is the co-founder of Curaytor (an Inc 500 fastest-growing business) and he is one of the “Four Best Marketers Under 40,” according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like John Hopkins University and he has been a guest lecturer at NYU. Chris used the blueprint in The Conversion Code to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications. Previously, Chris work for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/conversion-code-2-chris-smith
The ROI on land flipping is unparalleled. You can make 300% on your money or even more by buying a piece of land and selling it to the owner of a neighboring property, a developer, or someone else who wants to own the property. You can find great deals with simple and affordable direct mail campaigns. The same marketing tactics can also apply to commercial properties for hundreds of thousands in profits. Tim Krause, land investor, has been flipping land for only two years and has already done over 50 deals. Now he's taken what he's learned in residential land and applying it to commercial deals.
Show Notes(01:37) Caitlin went over her college experience studying Computer Science at Stanford University in the early 2010s.(03:55) Caitlin talked about her teaching experience for CS 106A and CS 103.(07:09) Caitlin shared valuable lessons from completing software engineering internships at Harvard University, Facebook, and Palantir.(10:06) Caitlin walked over technical and organizational challenges during her time at Palantir — building products for both government/commercial customers and working with designers/infrastructure engineers to deliver full-stack applications to the field.(12:01) Caitlin explained why Palantir is composed of “loosely individual startups.”(14:56) Caitlin recalled learning curves during her transition to a tech lead role at Palantir — becoming responsible for the technical architecture and code quality of the product, mentorship and growth of the engineers, and the product direction and prioritization of features.(18:31) Caitlin discussed her time as a Data Engineering Manager at Remix Technologies — leading the team that builds geospatial data pipelines on top of AWS, Postgres/PostGIS, and Apache Airflow.(24:45) Caitlin reflected on valuable leadership and people management lessons absorbed during her transition to growing and developing diverse and inclusive engineering teams.(29:05) Caitlin shared the founding story of Hex, the modern data workspace for teams, alongside her co-founders Barry and Glen.(32:58) Caitlin talked about Hex's ideal users (the “analytically technical” who need better tools to access and manage more sophisticated workflows) and introduced Hex's Logic View.(35:22) Caitlin examined the collaboration challenges in data teams and revealed Hex's Library to address some of the shortcomings.(39:59) Caitlin shared her thoughts on the evolution of data science notebooks.(42:14) Caitlin unpacked the nuanced problem of justifying data ROI to functional stakeholders and described Hex's interactive App Builder.(45:17) Caitlin shared exciting development in the horizon of Hex's product roadmap.(46:37) Caitlin shared valuable hiring lessons to attract the right people who are excited about Hex's mission.(52:10) Caitlin shared the hurdles to find the early design partners and lighthouse customers of Hex.(56:01) Caitlin shared upcoming go-to-market initiatives that she's most excited about for Hex.(58:24) Caitlin shared fundraising advice for founders currently seeking the right investors for their startups.(01:01:42) Closing segment.Caitlin's Contact InfoLinkedInTwitterHex's ResourcesWebsite | Twitter | LinkedInLogic View | App Builder | Knowledge LibraryDocs | Blog | GalleryCustomers | Careers | Integrations | PricingMentioned ContentArticles“Long Live Code” (June 2020)“Don't Tell Your Data Team's ROI Story” (Aug 2020)“The Sharing Gap” (Oct 2020)PeopleTristan Handy (Founder and CEO of dbt Labs)Claire Carroll (Product Manager of Hex, previous Community Manager of dbt Labs)Wes McKinney (Creator of Pandas and Arrow, Co-Founder and CTO of Voltron Data)DeVaris Brown (Co-Founder and CEO of Meroxa)Book“Mindset: The New Psychology of Success” (by Carol Dweck)NotesMy conversation with Caitlin was recorded back in Fall 2021. Since then, many things have happened at Hex. I'd recommend looking at:Caitlin's piece announcing Hex's SOC 2 Type II report to reflect Hex's commitment to securityCaitlin's recent talk at Data Council Austin about implementing reactive notebooks with iPythonThe release of Hex Knowledge Library, a new way to publish and discover data workHex's $16M Series A (led by Redpoint Ventures) and $52M Series B (led by a16z along with Snowflake, Databricks, and existing investors)Hex's increasing list of customers such as AngelList, Fivetran, Hightouch, Loom, Mixpanel, Notion, Ramp, Replicated, SeatGeek, etc.
This is the 6th video in a series of "how-to's" in real estate. We will show you how to correctly launch a FARM (the term for a specific area or niche you want to expand in) for agents. I will be the case study! I'm putting my money where my mouth is in this 12-month project. We will look at what I mail when I mail, any contacts, appts, and ultimately the ROI (return on investment) of the FARM! Stay tuned!
As things currently stand in the events industry, we're planning events in 2022 as if the COVID-19 pandemic never existed. The mask mandates are gone and COVID compliance talk has all but disappeared. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. But is that a good thing? According to this episode, not so much. Dustin, Nick, and Will are joined by a very special guest that some might know from #EventIcons: Deanna Nwosu. She notes that, indeed, some events look a lot like 2019 in 2022. But why is that so? What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Deanna's perspective adds a breath of fresh air to the Event Brew podcast, so make sure to tune in and hear what she has to say about planning events in 2022. See episode's show notes here.
With Andrew taking some time off, Chase has an hour-long dive into one of the show's most consistently requested topics: how does Chase consistently identify all these seemingly random winning tennis bets? In today's exploratory episode, BetMGM writer & analyst Chase Kiddy explains his proven method of betting on tennis. With absolutely nothing held back, here's the full explanation of how a system of contrarian favorites, modest underdogs, and smart parlays have scored a 65% win rate and 12% ROI.
How can we make better decisions in our job choices, our con-ed courses and/or our business? Often we get stuck in fear - afraid to change, afraid to make big decisions, afraid to have larger dreams for ourselves. One way to break out of this is to think of your career decisions - as an employee, in Con-Ed, or as a business owner - as an investment.When we invest, we're looking at two things: 1) what is the potential upside and 2) what is the risk?This helps take the emotion out of our decisions and lets us dream bigger.In this 'sode we discuss how using this lens of ROI (return on investment) can impact our decisions and help us break out of the status quo.Pelvic PT Rising Business Mentorship - New Cohort!For the first time in over a year we are offering new spots in our Business Mentorship to cash-based pelvic health providers! Our mentees on average have doubled their case load and increased revenue by over $125,000 in the first year of working with us! We have 25 new spots available - for more information or to apply, visit www.pelvicptrising.com/mentoring.Shout Out and Get in Touch!If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt). Or send us an email at Nicole@PelvicSanity.com with your thoughts, questions or ideas. We'd love to hear from you!About UsNicole and Jesse Cozean founded PelvicSanity Physical Therapy together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country. They run Pelvic PT Rising, providing both clinical and business resources exclusively tailored to pelvic PTs.
Listen in as David chats with nationally recognized healthcare attorney Jason Greis about all things related to ambulatory surgery centers (ASCs). Jason provides an overview of his firm and practice and then outlines some benefits of ASC ownership for physicians, along with some trends he is seeing in the marketplace. Jason then explains the restrictions that can limit ASC involvement for physicians and describes the types of doctors or groups that may not be a good fit for ASC ownership. David and Jason then discuss four common pitfalls physicians might encounter when starting a new ASC, how payors are dealing with ASCs, and what Jason sees in terms of joint ventures these days. Jason then speaks to financial returns for an ASC, including ROI and valuation multiples, and concludes with pearls of advice for physicians considering an ASC launch and those already involved with one. You can find show notes and more information by visiting www.physicianswealthpodcast.com.
Do what you do best and outsource the rest. Automation simplifies all business areas by automatically accomplishing tasks that an employee would have to do manually and letting them focus on higher ticket items. In this episode, we explore automation in the business place. From powerful quotes on automation, real-life examples of automation, and how long it takes to pay off when investing in automation. Besides, we dive deep into the impact of automation on employment rates, calculating your ROI and why most people are working towards independent jobs! In this Episode [00:15] Quotes on automation [02:37] Real-life examples of automation [06:30] Defining automation [07:33] The impact of hiring Virtual Assistants [13:22] Investing in automation and how long it takes to pay off [15:25] Are we o the downtick like the industrial revolution [16:38] Job elimination with increased automation [17:22] Why people hate their jobs [20:10] Calculating your ROI of automation [24:38] Cool things kids are learning nowadays as opposed to Microsoft word and excel Notable Quotes “Interesting about these Virtual Assistants (VAs) is that you hired a VA to do it. But I guarantee you these VAs are using some form of automation to do every task you give them.” “A lot of people think whenever they hear automation, it's some sort of robot that's doing it or like some sort of, you're paying other humans to do the things. So you get to focus on those higher ticket items and things that are really going to move your business forward.” “ So some stats say that 69% of managerial work will be automated by 2024.” “I think you're always going to have employees because you need to make sure that the systems and processes are correct. So it is running efficiently.” “The more technology grows and expands, the more jobs can be created on the job we're doing.” “60% of the US workforce will be independent by 2027. The pandemic caused a lot of people to realize that they fucking hate their jobs, and they want to go do something and work for their on their own.” Please help us by liking, sharing, and subscribing to our podcast if you enjoy this content. Follow us on Instagram Facebook Twitter Listen to the Brofessional podcast on: Our Website Apple Podcasts Spotify iHeartRadio Audible
Many teams don't have the data they need to make good decisions and effectively lead their sales agents, which makes it impossible to scale. In order to grow a team of high performing agents, we need a way to stay on top of our numbers, measure ROI and hold our people accountable. How does Sisu solve this problem for teams across the country, and how do their tools empower leaders to run efficient and profitable organizations? In this episode, we're joined by founder and CEO of Sisu, and keynote speaker at the upcoming Team Building Summit, Brian Charlesworth. We talk about how Sisu works and how it makes us better leaders. Three Things You'll Learn In This Episode - Why the best teams rely on technologyAs real estate leaders what are the two pieces of software we need to truly run as a business? - How to help our agents achieve their dreams Sisu doesn't only track what we've done - how can we use it to forecast our income? - Why Sisu also benefits your admin team Can a tool like Sisu help us run more efficiently and eliminate wasting time on duplicated tasks?Guest BioBrian Charlesworth is a thought leader, CEO and founder of Sisu and host of the Grit Podcast. He is a passionate SaaS entrepreneur automating the real estate industry. Sisu empowers Real Estate Companies to effectively manage and scale their businesses.Use them for goals, forms, task/project management, commission management, sales challenges/gamification, reporting, auto notifications around a transaction, vendor management, and more.For more information, head to https://sisu.co.Brian will be a keynote speaker at this year's Team Building Summit. Use the code PODCAST to get $100 off your ticket.
TikTok is the world's fastest-growing social media platform. According to Edison Research, 35% of US citizens are now on the platform – and usage is growing across all age groups. The chances of your ideal clients hanging out on the short-form, vertical video platform are becoming increasingly likely. More B2B brands than ever are finding out how TikTok can work for them and building a presence. Listen to this episode to learn how to grow your brand on TikTok by repurposing your content, and discover the B2B brands to follow for inspiration. Find out: 2 different approaches for repurposing your content to TikTok How to increase your ROI if you create original vertical videos 4 B2B brands who are winning on TikTok Important Links & Mentions The Infinite Dial 2022: https://www.content10x.com/235 (https://www.content10x.com/235) Shopify on TikTok: https://www.tiktok.com/@shopify (https://www.tiktok.com/@shopify) Square on TikTok: https://www.tiktok.com/@square (https://www.tiktok.com/@square) Adobe on TikTok: https://www.tiktok.com/@adobe (https://www.tiktok.com/@adobe) Sales Feed on TikTok: https://www.tiktok.com/@salesfeed (https://www.tiktok.com/@salesfeed) Content 10x on TikTok: https://www.tiktok.com/@content10x (https://www.tiktok.com/@content10x) B2B Content Strategist: https://www.content10x.com/b2b-content-strategist (https://www.content10x.com/b2b-content-strategist) Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)
It's May (when I am recording this episode) which might mean many things. For us it means cramming in our school and spring kid activities, it means busting out the camping gear and preparing for the kickoff to summer, it means many more hours outside it also means budding blooms (ie pollen), and bugs emerge from who knows where. For me it also means publishing my first book. Beyond Normal: A field guide to embrace adventure, implore the wilderness and design an extraordinary life with kids launches on May 17, 2022. Book Description: With big trips and everyday joys, a life of adventure awaits you. Whether you enjoy traveling or staying close to home, you'll love this book. Soak up everyday adventures exploring new places, trying new experiences, finding fun in everything, and making play more prevalent than screens. You do not need to go back to normal. Beyond Normal is a field guide to help your family navigate an adventurous life filled with authentic experiences. Throughout this guide, you will find ways to assess your risk tolerance, stretch beyond your comfort zone, and find community. Venture forth! If you head to my website Ordinarysherpa.com (beginning May 17th) you can purchase, download the free ebook (for limited time), or request a copy of the book Beyond Normal for your local library. Website for this episode: https://ordinarysherpa.com/074Subscribe to the email List: https://ordinarysherpa.com/subscribe/ Authori Bio: Heidi Dusek is an adventurous working mom. She helps families connect through simple and authentic adventures on her podcast (Ordinary Sherpa), Instagram feed, and through speaking and community-building events. In all seriousness, I wanted to take you behind the scenes to share the development of this book from idea to publication and the addition of a published author as a part of my identity. It began last year about this time a friend posted on social media, “If you were to write a book, what would the title be and what would it be about?” I rattled off 3 titles and a sentence description. The initial description was something like “create everyday adventures and live life on purpose.” I received a couple comments from friends that said “please write this book” and that was how it began. I knew the concept, but I struggled with figuring out what to write. I'm just an ordinary mom. I didn't really know what people would want to read about or what exactly I would write about. I knew the topic of adventure parenting was likely the topic but I didn't really have the concept. Through a series of requests in the Ordinary Sherpa FB group, Everyday Adventure Challenge meet ups, and individuals who would buy me a coffee I'd meet with listeners who connected with the Ordinary Sherpa mission to help families connect through simple and authentic adventures. It was through these conversations that I was able to dive deeper into who the book was for and why they were struggling with adventurous parenting. I came up with 12 different reasons based on our conversations Think it costs a lot of money to adventure Not enough time Perceptions of success and constraints of work Mindset of “what adventure is” “I'm not adventurous” “I'm not outdoorsy” “I live in a city, I can't adventure here” Fear, Adventure is risky, I am a parent and need to be stable Discomfort with uncertainty: Kids who adventure make parents nervous, unsafe Feelings of Joy: immediately followed by guilt, fear of losing the thing that led to joy Society norms of “settling down” you have to choose Working against marketing and media (influencers, big brands) Activities send family members in different directions (sports, school, work, music, etc) Need ideas of what to do, don't know how to do it themselves so not comfortable being the leader Tired/exhausted/overwhelmed, adventure seems hard From here I explored other books in this genre to see what else already existed to support parents with answers to these questions. I'll be honest, I found a lot related to family travel or an adventurous lifestyle without kids, but not many for family adventures specifically. I bought or checked out anything remotely related to the concept and read the books throughout the writing process to have a sense of what those books offered and how or if my content would be different. The entire time I was doing research I also began my writing without any expectation, but thoughts or stories that I would think of while reading or listening to other stories. I organized the questions or reasons why parents struggle to adventure into core themes which later became the three parts of the book. Part 1: Live Deeply focuses on the adventure mindset and the foundations of adventure as a value proposition to a fulfilling life. Part 2: Explore Bravely begins to put all the limiting beliefs and perceptions of safe and stable lifestyle into question. I share research, walk through exercises as a guide to work through the process, and offer my own stories of adventure and parenting to offer context throughout the book as a guide to work through the process. Part 3: Play Wildly are examples of actionable steps to make adventure more accessible. It is my belief that if we can build a life where everyday adventures create the foundation for a thriving life. Even if we choose to travel to see new places and new people, we have the foundation of adventure built into our ethos so we are not continually using vacation as an escape. With the key themes established, the challenges readers face I began the writing process. I will say the first chapter was the hardest to write and the one that required the most edits. I went into the writing process with the idea that I didn't have to have it figured out, I was just going to sit down and write. I had heard that an average non-fiction business book is 40,000-60,000 words. So I turned on the word count and sat down regularly to write. I celebrated word count milestones by sharing a story in instagram or having a mini party of 1. I realized I wanted data, scientific evidence and sources to back up or validate my experiences. This is just part of who I am. I personally appreciate when a book is more than stories. When I had a question or wanted to look into something I would use parentheses to indicate I wanted to come back to an idea. This allowed me to write without the question to derail my progress. For example: I knew there was neuroscience data behind the power of pause, to create space but I needed to dive deeper into what was the source and was that relevant to the topics we were leading. I knew there was child development data around risky play; I knew there was a conditioning process to dampen our curiosity. These were concepts, but I made sure to come back to these topics and dig into the research. I proofread my manuscript twice before I sent it to my editor. There is a point when you get sick of your own writing. After sending it to the editor I was a little burned out and took a break from it. In fact, even after it was returned to me I didn't look at my manuscript for almost a month. I did start to garner interest along the way. I invited friends and listeners to be members of the advanced reader team to pre-read the book. In late January after almost 6 weeks of not looking at my manuscript I sat down and binged a few weekends through the edits. I began to share bits and pieces of the book with my advanced reader team. In mid-March I shared the entire manuscript with my advanced reader team and received an abundance of feedback. I took 2 weeks sifting through comments, edits and questions. I viewed each piece of feedback as a detailed gift they shared with me. Throughout the writing and editing process there were many times when my progress was stalled by my own limiting belief and desire for perfection. I would compare myself to established authors. However reading comments from listeners, or friends asking about the book helped push me through. In mid-March I made a detailed list of all the things I needed to do to get the book into the world. The list included Finalize the title Create Cover design Write the back of the book description Determine which Amazon categories to publish under Reach out for endorsements Write my acknowledgements page Complete internal formatting Get an ISBN number Design the graphics for inside the book Set up Amazon KDP (Kindle Direct Publishing) Create the sales page on my website Establish a book marketing plan Write an Amazon Book Review Tutorial After another round of scrubbing I sent the manuscript and some detailed market research to my designer and publishing assistant. In full transparency, the book releases in 6 days and a few items on that list are still not crossed off. This entire process has felt like a daring adventure. While I have always been intrigued in writing a book, I didn't really have a dream or vision of being a published author. There is something special about the first and while I have given myself permission to update if need be I can be happy with the product I am sharing with the world and that it reflect the season of life we are in while hopefully encouraging and supporting other parents on this adventurous journey. I thought I'd end this episode by sharing some of the endorsements and feedback from advanced readers. “I love that you offer a glimpse of an alternative and adventurous parenting path. I think this concept is missing from many of the books I've read about nature parenting, minimalist parenting and Scandinavian parenting philosophies. So many of our peers feel like they lose themselves when they become parents and your book shows how rich life can indeed be. Your concept of "a window closing" also resonated with me.“ – Tracy Phillippi “Great content and experiential examples from your personal life. As you told your story I got pulled into the big moments you share with us as readers. What an overcomer you are. You have used the trials and triumphs in each stage of life to build on, and add to, the qualities that make you no Ordinary Sherpa.” – Perry Gabbard “It's so easy to get bogged down in the day-to-day grind of life with kids that you lose sight of what it feels like to be adventurous and genuinely have fun. Heidi Dusek's wonderful field guide on designing an extraordinary life does the remarkable: it brings this life within reach and gives you practical ways to build a little more fun and adventure into your family's life.” – Brad Barrett, cohost and cofounder of the ChooseFI podcast “Through vulnerability, insightful questions, and actionable steps, Heidi shares practical wisdom to generate adventure and joy for your family and most of all, for you. With clarity, honesty, and humor, she brings the reader so many gifts at once using stories from her life and learnings by experience. You won't wonder how to integrate the many unwrapped lessons into your own life, but rather enthusiastically try to figure out how many you might take on! And best of all, the path will be uniquely yours as it was for her and fueled with intention and courage. A must-read for anyone looking for permission to thrive and a foundational guide to getting there.” — Laurie E. Oswald, CEO of InteraWorks and founder of The Best Year Yet Foundation If you would like to support me through this you can purchase, download the free ebook (limited time), or request a copy of the book Beyond Normal for your local library. All of the steps to do these things will be included in the show notes on the website. Key Takeaways Writing a book is a shared experience that was shaped through many interactions with listeners, followers and friends. The content of the book was based on questions from the Ordinary Sherpa community. I strongly encourage you to reach out to me with any questions or challenges you are facing in the world of family adventures. While I'm not the expert I have been fortunate that the sherpas in this community have many insights to share. While the content of the book will likely support anyone seeking an adventurous lifestyle, I wanted to give special focus to parents to question the narratives we hear about being adventurous with kids. The energy flow from jubilation to burn out was experienced throughout writing the book. Part of the benefit of self-publishing my first book was that I could establish my own timeline and be curious about the process. Authors share years of experience for the value price of $15. The book culminates key takeaways from this podcast, lessons from the Everyday Adventure Challenge and many other experiences into one easy to digest location. While you probably could find this content by scouring the internet or binging every episode the book is nicely compiled all in one place. The ROI on your time for someone interested in an adventurous lifestyle may be worth the investment. If you head to my website Ordinarysherpa.com (beginning May 17th) you can purchase, download the free ebook (for limited time), or request a copy of the book Beyond Normal for your local library. AND leave a written book review on Amazon. Much like written reviews for podcast it offers new readers or listeners social proof of the contents value.
Le 15 octobre 2010, en forêt de Marly, on retrouve le corps de Nathalie Villermet, la tenancière de l'hôtel restaurant « Le Clos des Roses » au Mesnil-le-Roi. Les gendarmes s'intéressent prioritairement aux dix clients de l'hôtel : la cliente de la chambre 5 les a orientés vers l'occupant de la chambre 6, qui lui-même vient de leur suggérer de s'intéresser au client de la chambre 9.
Le 15 octobre 2010, en forêt de Marly, on retrouve le corps de Nathalie Villermet, la tenancière de l'hôtel restaurant « Le Clos des Roses » au Mesnil-le-Roi. Les gendarmes s'intéressent prioritairement aux dix clients de l'hôtel : la cliente de la chambre 5 les a orientés vers l'occupant de la chambre 6, qui lui-même vient de leur suggérer de s'intéresser au client de la chambre 9.
Dairy Stream host Mike Austin talks with Dr. Mitch Hockett, technical and sales service manager at STgenetics, about the impact genetics can have on a farm's future. They discuss crossbreeding programs, ROI and the future of dairy genetics. Thank you to STgenetics for sponsoring this episode. This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C.
No matter what niche of business you're in, you need a marketing funnel in place, because here's the deal: A business only stays in business with a steady stream of new leads + sales coming in. Your funnel should be your best salesperson, because that's the entry point into your business. In today's post, I'm sharing some takeaways from a recent conversation I had with funnel expert and ads strategist, Michelle Fernandez. We chatted about everything you need to do online to attract your ideal clients into a funnel that actually converts. If you'd like to listen in to this value-packed conversation, check out Episode 99 of the Breakthrough Babe podcast, then read on for some of the quick notes about what makes a funnel strategy successful, the reasons why some funnels fail, and what to do if the thought of setting up a funnel makes you want to crawl into a cave (not to worry - we're here to help you overcome this obstacle!). About Michelle Fernandez Michelle is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads! So, Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending tens of THOUSANDS of dollars on ads each month at her boutique marketing agency. Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend. We were recently in a coaching program together and I just recorded an episode on her podcast, The Traffic & Conversions Show. Now, I am excited to have Michelle on MY podcast so you can learn from her abundant wisdom on All Things Funnel! I highly recommend that you go listen to the full conversation on Episode 99. Here are a couple of takeaways from our chat that will complement your listening experience. Key Takeaways Funnels are a way for both you and your potential clients to pre-qualify one another. Your potential clients are determining if they want to join in and embark on this journey with you. And you are determining their potential as a customer as they get narrowed down from the top of your funnel towards the bottom. How intense/involved your funnel needs to be depends on the type of business you're running. Funnels typically start off with something free, then move on to a lower-priced offering, then get more expensive (and value packed) at each deeper stage of the funnel. It's all about setting your clients up to take one step closer to the results/transformation. Your funnel's messaging and design must work together cohesively in order for a funnel to successfully convert. People who land on your funnel need to be clear on who it's for and how it's going to help them. If they can't see that, you confuse them and you lose them. Working with a funnel expert like Michelle can help you identify where there are gaps in your funnel. Determining if and when you should abandon a funnel strategy that's not converting to your expectations involves market research, collecting data on the conversion rate, and giving it enough time to create the data you need. One of the ways to decide if your funnel is profitable or not is to assess the metric of your average cart value. The ads leading people into your funnel are for getting the click. Your funnel then needs to be structured properly to get the conversion. They need to work together. People are often quick to blame an ad for not making money, but that's not the ad's job. The main reasons that business owners put off setting up a funnel are tech overwhelm, feeling like they don't have the skills necessary to write the copy, and feeling like they don't have the money to go all in with a funnels expert. You can be the best at what you do, but if you cannot market yourself properly and convert leads into sales, then your business will not thrive. Hiring a funnel expert is often a one time cost that pays dividends. Funnel experts allow you to stay in your zone of genius while they optimize a strategy that brings the leads to you. When looking for a funnel expert to help you in your business, find someone who's going to care about your business as much as you do. You want someone who's familiar with your niche, is within your budget and can work within the parameters of your revenue goals and ad spend, and is familiar with both funnel and ad strategy. Not being “good” at setting up funnels for your business shouldn't make you feel like a failure. There's no reason to try to be an expert at everything. Rather, find someone who can help you on the backend of your business to fine tune your funnel and help level up your business. Find out more If you'd like to dig into more about funnels and the strategies we discussed in this episode, visit Michelle over on Instagram @themichellefernandez . You can DM her there to receive her guide, 3 Components of a Highly Converting Funnel.
Rootstrap is a full-service custom design and development shop specializing in responsive web/mobile solutions and custom applications. They help companies scale people, processes, and products through outcome-driven development. The company has helped launch more than 750+ digital products with more than 100 million combined downloads. Their mission isn't to merely build pretty interfaces. Instead, it's to iteratively design software solutions. The outcome? Achieving your business goals & generating ROI. Patrick Ward, Vice President of Marketing, Rootstrap, joins me on Tech Talks Daily to share his story. We also explore emerging tech trends on the way to Web3, why AI isn't going to take your job, and why NFTs aren't just a get-rich-quick fad.
STEPN is a new, Move to Earn NFT, that allows you to walk, jog or run and earn crypto. Web3 is disrupting the fitness space with this new app in the Apple App Store. In this video we will give you the top 3 strategies to get started off on the right foot and ROI the fastest. We will give you estimated starting cost for 3 different kind of budgets. Also some basic tips and tricks to help you pick the right shoes.
On this episode of SmartBug on Tap, Hannah Shain discusses the topic of marketing attribution. If you've ever been asked: "What's the ROI on that campaign? Where did those leads come from? How do you know if your marketing spend is generating value?" then stay tuned for this episode.
FREE LIVE CLASS Get 6 Figures Funding In 30 Days: https://www.creditcounselelite.com/registration-page Host: Brandon Elliott @BrandonElliottInvestments | Guest Today: Janet Fields ---------------------------- About Brandon Elliott: Top 100 Yahoo Finance in 2020, Brandon Elliott is a leading authority on real estate and credit. He is experienced and proven in utilizing credit to invest in real estate and implement the "BRRRR Strategy." Brandon has a thriving credit repair and tradelines company but prefers teaching people the credit hacks he's been applying for years such as building huge credit lines for both personal/business up to 7 figures and manufactured spending techniques- showing ways to create millions of points equivalent to cash, free travels, and even buying properties using credit cards. From the credit knowledge that is taught in his Elite Credit Course, Brandon was able liquidate $200K+ for a safety-net when purchasing a 4-PLEX in one of the most desirable locations in San Diego, just 8 minutes walking distance from the famous San Diego Zoo. His passion in helping others reach their financial freedom too, lead Brandon to host "Ready. Set. Go. Real Estate Investing" podcast every Monday sharing how you can invest in real estate successfully with little to no money utilizing credit. Brandon has completed numerous of Fix & Flips locally in San Diego as well as across the country out of state virtually with his worst project still being 60% cash-on-cash ROI. ----------------------------
How would you like to create a 90-day plan that is realistic, includes actionable steps and provides an ROI that includes more than just money. Our guest today believes that parents deserve more time to enjoy their family. He empowers parent-preneurs with his 9-step blueprint to systematize their business, become more effective, and shave 10-20 hours off their workweek. Reclaim magic moments with your family (without sacrificing business growth) with Ashao Freesky. Connect with Ashao Freesky: Website: https://www.DoubleYourTimeOff.com/doug Nice Sponsors: From Guest to Gold, Monetizing Your Podcast using Your Guest Seat www.TurnkeyPodcast.com/gold https://turnkeypodcast.mykajabi.com/guest-to-gold How to Make Money, Grow Your Tribe, and Build Influencing Podcasting (Doug and Strick will be hosting the Masterclass) https://djdoug--turnkeypodcast.thrivecart.com/register/ Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the "Entrepreneur's Toolkit" Giveaway Check out Headliner to create social media posts with video easily- make.headliner.app Simplecast is the easiest way to set up your podcast hosting- Simplecast.com Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com See how The Nice Guys want to make your life easier? You can thank us later. Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Simply the best VO guy in the business- https://steveobrienvo.com/ TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.