Podcasts about ROI

In this masterclass episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS tackles a critical question for 2026: Is blogging still a cornerstone of a successful social business? The answer is a resounding YES. Favour Obasi-ike reveals that businesses with active blogs generate a staggering 67% more leads.This episode is a deep dive into the art and science of using blogs to drive social business revenue and achieve sustainable startup growth secrets. Favour breaks down the technical SEO behind a powerful blog, from understanding sitemaps as the "brain" of your website to structuring your content with a masterclass on headings (H1, H2, H3) and ideal word count (600-2,500 words).Learn actionable SEO tactics and content marketing strategies, including how to leverage Pinterest SEO and its 96% non-branded search traffic, the power of repurposing content, and why your business should aim for at least one blog post per week. Favour also touches on the future, discussing AI marketing, prompt gaps vs. keyword gaps, and how blogging principles apply to App Store Optimization (ASO). This is a must-listen for anyone looking to master digital marketing, boost organic traffic, and understand the long-term ROI of a robust blogging strategy.Episode Timestamps / Timeline[00:13] The Core Stat: Why blogs generate 67% more leads.[01:08] Technical SEO 101: Understanding sitemaps and search engine indexing.[04:02] Content Strategy: Supporting products with listicles, FAQs, and rich media.[05:18] Local SEO: How blogging gives you a local-based advantage.[09:02] Blogging Masterclass: The perfect structure for a high-ranking blog post.[25:00] Off-Page SEO: The power of backlinks and being featured.[28:49] Advanced SEO: Using Wikipedia and Reddit for credibility and traffic.[33:46] Case Study: How Canva used blogging to dominate the market.[35:01] Pinterest SEO Deep Dive: Tapping into non-branded search.[37:52] The ROI of Blogging: Low effort, high impact for long-term growth.[38:46] Beyond Websites: Applying blogging concepts to App Store Optimization.[41:04] The 520-Blog Rule: A benchmark for established businesses.Frequently Asked Questions (FAQs)Is blogging still valuable in 2026?Absolutely. According to the episode, businesses with active blogs generate 67% more leads and establish crucial brand visibility and authority.How does blogging improve SEO?Blogging expands your website's sitemap, creating more opportunities for indexing. It allows for strategic keyword research implementation, internal/external linking, and building off-page SEO through backlinks.What is the ideal length and structure for a blog post?Aim for a 5-minute read, which is about 600-2,500 words. Structure it with a clear hierarchy of H1, H2, and H3 tags, and keep paragraphs concise (1-3 sentences).How can I use blogging for my social business?Use your blog as a central hub for your content marketing. Repurpose social media posts into detailed articles, embed videos and social feeds, and use your blog content to fuel your email marketing and ad campaigns.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Radical respect is the prequel to radical candor. Without it, you won't bother challenging anyone. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kim Scott, author of Radical Candor and Radical Respect, to tackle the workplace dynamics that quietly destroy firm culture. Kim shares how a colleague's feedback on her own book exposed the blind spots she had around bias, prejudice, and bullying in the workplace, ultimately leading her to write Radical Respect. This conversation reveals how leaders accidentally exclude top talent through "oblivious" promotion processes, and why the brilliant jerk who delivers results will ultimately cost you more than they're worth. Kim gives you the exact language to use when things get uncomfortable, so you stop defaulting to silence. Here's what you'll learn: The difference between bias, prejudice, and bullying, and how to respond to each The “I/It/You” framework for course-correcting conversations that lack respect How to create a shared vocabulary for disrupting bias on your team It's better to have a hole in your team than an asshole on your team. ---- Show Notes: 03:09 – The feedback from a black woman CEO that made Kim realize what she'd missed. 09:15 – How to know if you're dealing with bias, prejudice, or bullying in the moment. 09:15 – The I, It, You framework for responding to each type of disrespect. 16:14 – Why leaders need to create three types of consequences for bullying behavior. 19:38 – The difference between healthy conflict and repeated bullying that ignores feedback. 20:55 – What it means to be an upstander versus a bystander when you witness bias. 23:46 – Why silence is the default and how to calculate the ROI of speaking up. 26:40 – How to create a shared vocabulary so your team knows what to say when bias happens. 36:06 – How oblivious exclusion shows up in promotion meetings and how to catch it. ---- Links & Resources: Radical Respect by Kim Scott Radical Candor by Kim Scott Thinking Fast and Slow by Daniel Kahneman Radical Candor Podcast Bob Sutton Episode 25. Kim Scott — Radical Candor: How to be a Kickass Boss ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 369. Your Ego Is Making You Miserable with Cy Wakeman 352. Susan Fowler — Why Everything You Know About Motivating Your Team Might Be Completely Wrong 25. Kim Scott — Radical Candor: How to be a Kickass Boss

Dominic Forth is the CEO of Thought Leaders America, where he helps founders, operators, and investors earn trust and raise capital through credible media visibility. With a background training at the BBC and working across major U.S. TV markets including Kansas City, Tampa, San Francisco, Tulsa, and Denver, Dominic brings more than two decades of media and research experience to the entrepreneurs he serves.      Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Leverage credible media placements to build trust that compounds across AI search, Google, and investor due diligence  Clarify your narrative by defining who you are, what you do, and how you relate to your target audience  Lead with authenticity. Audiences quickly disconnect when messaging feels forced or over-rehearsed  Recognize that people just one or two steps ahead can offer more relatable value than distant "experts"  Focus on ROI-driven visibility, not vanity PR. Media should support capital raising, credibility, and measurable business growth      Topics Why Credible Media Matters More in the AI Era How AI increasingly pulls from trusted media sources instead of traditional search rankings  Why appearing on outlets like ABC, CBS, or Fox strengthens long-term digital authority  The Three Pillars of a Powerful Personal Brand Who you are (your authentic personal story)  What you do (your expertise and value proposition)  How you understand your audience's journey (investors, clients, stakeholders)  Why You Don't Need a Dramatic Backstory Shifting from "near-death experience" narratives to audience-centric storytelling  Emotional engagement through authenticity, preparation, and relatability  Overcoming Imposter Syndrome in Thought Leadership Why those one or two steps ahead often deliver the most actionable insight  How smaller media reps build confidence before major national appearances  Turning PR Into Measurable ROI Commissioning research to create newsworthy stories  Using media placements as credibility assets for investor conversations  Structuring PR efforts around business outcomes, not just visibility     

The Secret Weapon for Scaling Your Real Estate BusinessAre you a "solopreneur" working a demanding nine-to-five while trying to build a real estate empire in the margins of your day? Most part-time investors find that marketing and due diligence are the first things to fall off the plate when they get home exhausted at 6:00 PM. But if you want to reach six figures in your first year, you cannot keep doing $15-an-hour tasks and expect a high-level bank account. In this episode, we're diving deep into the tactical side of leveraging virtual assistants (VAs) to clone your efforts, automate your systems, and ensure your business is working—even while you're asleep. Key Strategies for Leveraging a Virtual AssistantAutomated Due Diligence & Spreadsheet Scrubbing: Instead of manually checking every asset on a tape, a trained VA can "scrub" your spreadsheets to pull Zillow values, rental rates, and back taxes. They can even save property photos into a Dropbox and run preliminary calculations based on your specific formulas, delivering a narrowed-down list for your final review. Dominating Local Markets via Direct Marketing: A VA can act as your "social sleuth," performing skip tracing to find borrower phone numbers and emails or pulling IRA investor contacts directly from county records. They can manage your entire marketing funnel—from designing postcards in Canva to executing mail merges and scheduling email blasts in your CRM—so your outreach stays consistent without you lifting a finger. Social Media & Content Management: Don't let your social profiles become a "ghost town." VAs can take your recorded podcast audio or video and transform it into YouTube descriptions, blog posts, and LinkedIn newsletters. They can also manage your Facebook groups, design daily marketing graphics, and ensure your "30 by 30" marketing matrix is executed every single day. High-Level Asset Management & Outreach: Beyond simple admin tasks, VAs can handle the heavy lifting of calling bank asset managers or research probate leads in specific counties. They can also serve as a "contract-to-close" manager, coordinating between attorneys, loan processors, and service providers to ensure your deals move from a signed contract to a funded asset smoothly. The ROI of Delegation: While a quality real estate VA typically costs between $10 and $12 an hour, the return on investment is massive. For roughly $850 a month, you gain 20 hours of weekly productivity that allows you to focus on the "big rocks"—finding deals and raising capital. This system replaces the need for expensive local office space and full-time staff while providing a 24/7 engine for your business growth. Success in real estate investing isn't about working harder; it's about working smarter by delegating the tasks that are below your pay grade. As we move through 2026, the gap between the "hobbyists" and the "heavy hitters" will be defined by who uses the tools of automation and delegation most effectively. Don't wait for "perfection" to start marketing—perfection is the enemy of results. Take action today, find a partner like Riva Global to help you staff up, and start focusing on the big-money moves that will actually change your life. Ready to stop doing it all yourself? Book a call at talkwithscottcarson.com to discuss how we can help you systematize your note business for the new year!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

I just discovered how to make $100K+ per year in Ghana without even living there—and you can start with as little as $40K for 3-10X returns. This conversation with Ben changed everything I thought I knew about building wealth in Africa.Beachfront property for $40K that costs $500K in America? Business opportunities with minimal effort? This is the wealth-building strategy nobody's talking about. Watch until the end—this could change your financial future.

Mike Gioseffi breaks down his most successful card show weekend to date at the Nashville Card Show, explaining the "move everything" mindset that allowed him to quickly turn a $15,000 investment into $35,000 in sales , proving that liquidity and volume often beat holding out for top dollar. We also dive into the mindset of dealers who refuse to sell at market comps and why that approach hurts the hobby's ecosystem. The conversation shifts to the business side of the hobby as Mike welcomes Chris Thomas of Ataboy Cards to discuss the difference between treating the hobby as a hobby, and becoming a full-time card entrepreneur. Chris reveals his "5-lane" strategy for maximizing ROI, covering everything from PSA grading and ComC to high-end eBay Live auctions. Plus, Jesse checks in from Europe with an update on the London Card Show , and we analyze the massive market explosion of Upper Deck Young Guns hockey cards following the Olympic gold medal game and Team USA winning gold on a Jack Hughes overtime goal. We wrap things up with a St. Louis Cardinals edition of "Keep or Cut" and discuss the latest product releases, including why Mike gives Tops Pristine an A- but hands Tops Gilded a D-. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an Audio Edition episode—originally published on YouTube and optimized for audio listening.Feeling completely stuck in your career and unsure what path to take next? You're not alone — most professionals waste weeks overthinking, taking quizzes, and researching job titles, only to end up more confused. In this video, I'll show you a ChatGPT career clarity prompt that helps you find the right career path, job titles, and action plan in under 10 minutes. You'll learn how to use AI tools like ChatGPT Dictation Mode to build your own career clarity assessment, uncover personalized roles that fit your skills, and generate a step-by-step plan for breaking through career confusion.Whether you're exploring a career change, debating between multiple job options, or just trying to figure out what's next, this AI-powered career clarity framework will help you get unstuck fast and move forward with confidence.

Most org design conversations get forced through a narrow funnel: prove the ROI, justify the spend, make the numbers work. But if work is something most people can't opt out of—and where we spend a huge chunk of our attention and waking lives—then “it pays off” feels like a painfully small standard. This week, Rodney and Sam explore the ethical case for organizational design. They move beyond spreadsheets and profit metrics to ask bigger questions about leadership, power, transparency, compensation, and the human impact of broken systems. What do organizations owe the people who work inside them? Is better workplace design a moral responsibility — not just a financial strategy? -------------------------------- Ready to change your organization? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Let's talk.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get our newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------- Mentioned references: r/antiwork Mihaly Csikzentmihalyi and Flow Target CEO comp package (note: New CEO's comp package is roughly $16m, vs over $70m for the prior CEO in 2020) triple bottom line John Rawls and A Theory of Justice 00:00 Check-In: What's your energy like right now? 04:04 Divorcing doing what's “good work” from ROI 08:16 A “good” experience is the exception rather than the rule 10:06 Protecting yourself isn't “selling out” 15:41 Spending our attention on worthy things 21:35 Leadership vs. worker power disparity is broken 27:31 Ethically designed companies never are publicly traded 31:07 Principles and values of ethical orgs 40:35 Joy at work shouldn't be nickled and dimed 44:35 Idea 1: Don't accept performative change initiatives 47:17 Idea 2: Audit your existing principles and values 48:35 Idea 3: Don't let leadership gaslight you into conforming 50:33 Wrap up: Leave us a review and share the show with a friend Sound engineering and design by Taylor Marvin of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Coupe Studios⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of Growth Think Tank, I chat with Peter, the CEO of Your Your Money Line, about People First Leadership and its role in enhancing organizational success. We discuss the vital link between employee well-being and performance, highlighting financial health as a key stress reducer. Peter emphasizes the importance of empathy, accountability, and open communication in fostering a supportive team culture, leading to improved collaboration and reduced turnover. Our conversation reveals that prioritizing people is both a moral and strategic necessity for sustainable growth in businesses. Episode Highlights & Time Stamps 4:08 The Importance of Financial Well-being 6:25 Defining People First Leadership 7:47 Building a People First Culture 12:10 Values That Shape Leadership 16:02 Challenges in Implementing Leadership Values 22:22 The Impact on Bottom Line Key Takeaways ➤

In this episode of the podcast, we interview investor and nurse Miranda Widmeyer about her first ADU (Accessory Dwelling Unit) project in California—turning a used tiny home on wheels into a fully permitted, high-cash-flow rental. Miranda shares how she intentionally bought a property with space for an ADU, used a rent-by-the-room strategy in the main house to cover her mortgage, and then found a $40,000 tiny home on Facebook Marketplace, negotiating creative seller financing to avoid overleveraging.She walks through the realities of being the first person in her city to convert a tiny home into an ADU, including months of back-and-forth with the city, the manufacturer, and engineers to satisfy code, secure plans, and work through Insignia and permitting challenges.Miranda breaks down her actual numbers—including utilities and concrete —and her target rental income, which comes in under budget and beats the 2% rule. She also discusses funding the project with a HELOC and extra hospital shifts, the power of problem-solving and not taking “no” for an answer, and how the WIIRE Community helped her lead her team and push the project across the finish line.  Resources:Get in touch with Miranda WidmeyerGet all the deets on Miranda's Scrubs2Success Community Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Today's guest has spent over four decades mastering the art and science of differentiation. As the founder and CEO of LABOV Marketing Communications and Training, he's developed a proprietary Brand Re-Engineering process that helps leaders discover and maximize what makes their brands truly special. His approach is simple yet powerful: Win hearts, minds, and market share. His clients range from Harley-Davidson and Audi of America to The Macallan Scotch Whisky, Can-Am, and some of the most respected manufacturing companies in the world. His track record speaks volumes. A two-time Ernst & Young Entrepreneur of the Year recipient and Hall of Fame inductee. He is the host of the Difference Talks podcast and has written or co-authored over a dozen business books, including "The Power of Differentiation." He's also penned over 100 business articles on brand re-engineering, customer loyalty, employee engagement, and more. His expertise has been featured on CNBC, Fox Business, and numerous podcasts. Please join me in welcoming Barry LaBov.  In this episode, we discuss the following:

You're working harder than ever… so why doesn't your studio feel more profitable? If you've ever looked at your numbers and thought, "Where is the money?"  this episode will shift the way you think about profit forever. In this powerful solo conversation, Olivia Mode-Cater challenges one of the most uncomfortable truths in entrepreneurship: profit is not natural. Your business will always find ways to spend money, especially in the name of care, growth, new ideas, team, and upgrades. That doesn't make you bad at business. It makes you human. But if you want long-term sustainability, profit must be protected on purpose. Olivia introduces her "Three Climbs" framework: viability, stability, and profitability. She explains why most dance studio owners get stuck in survival or systemization without ever fully stepping into true margin-building leadership. With summer approaching, she also breaks down why summer camps are one of the easiest places for profit to quietly disappear and how to build profitability into your planning before registration even opens. This is about more than spreadsheets. It's about stepping fully into your CEO role. Because you are not a teacher who happens to own a business. You are an entrepreneur. You Will Learn: Why "profit is unnatural" — and why that's empowering The 3 Climbs of entrepreneurship: viability, stability, and profitability How survival mode keeps profit off your radar What "systems bloat," "tech bloat," and "team bloat" are really costing you The different types of ROI every studio owner should evaluate Why summer planning must start with expenses and profit margin The industry's average profit margin — and why 15% should be your minimum goal How to forecast summer camps with clarity and intention The mindset shift from "teacher who owns a studio" to "entrepreneur" Why progress over perfection is critical for financial growth If you're ready to stop hoping for profit and start protecting it, this episode is your next climb. Join our growing community of people just like you inside our free Facebook group. Click here to join!  Register for Stop The Scroll on Wednesday, July 29 in Washington, D.C: https://www.dsoa.com/sts Watch our video episodes and subscribe on YouTube here. Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation Follow Olivia Mode-Cater: Instagram: @olivia.modecater | TikTok: @olivia.modecater    

Today's guest is Tal Elyashiv, Co-founder and Managing Partner at SPiCE VC. Tal joins Emerj's Nick Gertsch to explore how tokenization is moving from pilot programs into institutional-scale deployment — and what that means for settlement infrastructure, governance, and enterprise AI strategy in regulated financial systems. They discuss the real signals of production readiness, where AI is generating measurable ROI today (from compliance monitoring to customer operations), and why identity verification and human-in-the-loop controls are becoming mission-critical as AI-driven fraud accelerates. Want to share your AI adoption story with executive peers? Click emerj.expert for more information and to be a potential future guest on Emerj's flagship 'AI in Business' podcast!

Send a textScott Strickland is Chief Commercial Officer at Wyndham Hotels & Resorts and former Chief Information Officer of Wyndham Hotel Group, where he led technology and AI initiatives across one of the world's largest hospitality portfolios. With experience spanning global operations, enterprise data strategy, and board-level leadership, he has built a reputation for translating business priorities into scalable technology execution.Drawing on that experience, Scott brings a pragmatic lens to how organizations align AI with business strategy, prioritize initiatives by ROI and time to value, and scale responsibly while building trust across teams.In this conversation, we discuss:How Scott translates business needs into technical AI execution while keeping a sharp focus on measurable dollar impact.Why winning board support for AI requires the “4 E's” framework, and how making AI a recurring agenda item changes the trajectory of investment.How to scale from four initial AI use cases to more than 340 by prioritizing ROI, time to value, and data readiness.Why AI works best as a co-pilot that removes friction and drudgery, rather than as a replacement for frontline teams.What it takes to build trust with employees during AI transformation, including transparency, reskilling pathways, and new roles like AI coaches.Why security, privacy, and risk management must be built into AI initiatives from day one, and how servant leadership creates the cultural foundation for responsible adoption.Resources:Subscribe to the AI & The Future of Work NewsletterConnect with Scott on LinkedInAI fun fact articleOn how the journey from intern to a $5B unicorn happens

Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of  really like  the costs, not only  from a, you know.  Actual phy physical costs, like money, you have to pay for the flowers and all these things, but like the emotional costs and the mental energy that you're using there, it's so much bigger than I think somebody looking in on Instagram at somebody's magical moment really is.So, style shoots are super glamorous on Instagram, but let's really talk about the actual cost you. Because  that's way, way, way, way, way more than flowers. All right, so let's start off with the real cost of flowers.  You are usually not putting your shoddy foot forward, so we're not usually putting in things that are leftovers or are maybe not at their peak of their prime, usually not basic Betty Flowers you're using.Buying premium blooms, you're designing multiple pieces for content. So a ceremony, a table, a bouquet, an installation on and on.  Flowers are often not easily repurposable for paid work, so you're not like able to just, I'm gonna take all these and then tear it apart and then use it for a paid job. Usually there isn't that like great opportunity to do that. And then there's a risk of waste if designs don't photograph well, like you could potentially have something that just doesn't photograph well for some reason. Um, this is a marketing expense,  not a fun creative project. It costs money to market. In styled shoots are a way to market your business in several levels.Marketing with the pictures that you're getting in the long run. Marketing, hopefully if you have a team on board that is stellar and is, you know,  uh,  people who are usually kind of at their top of their game that are, are vendors that like to be submitted for styled shoots for potential publication. Then there's a relationship capital. The relationships that you build at these, it's just, there's just domino of value, and  I would love for you to get that value out of those situations, but I would love for you not to blow your marketing budget on one.  All right, the next one.  Is really the time costs, and nobody really talks about this, but as someone who backs into what my hourly wage is. Often and does that with coaching clients, like things take time, mood boards, conceptions, like all of those things, take time. Emailing with collaborators, coordinating schedules, chasing deliverables, packing and loading, and set up and tear down, editing content, posting, tagging, following up. You could easily put in 24 40, 22, 40 hours into one shoot.Easy.  Um, and that's time you could have spent designing for paying clients, working on your business or imagine this resting.  All right. The next one is the mental and emotional load.  This part is exhausting.  Will the photographer deliver the actual.  Like look and feel that I'm going for, will this venue share the images?Will this even attract my ideal client?  Do I choose? Did I choose? Like,  you know, you're always looking at something and you're just like, oh my God, it's so beautiful. But really, did you choose the right color palette, concept model, and all of that for the right. You know, venue and all of that with the right photographer.'cause like all these things kind of meld together. The emotional labor on this is totally real.  All right. Then there is the collaboration tax.  Even with donations, you are still coordinating a mini production.  You are often carrying the creative and logistics load because like the flowers are the prettiest part of that. I care about things being really fucking pretty when I'm doing these types of things, and  that can sometimes be dicey, so  I, I wanna make sure that I'm getting the right team in place.  All right, and then you're relying on other people's professionalism. You can't, don't control timelines, edits, or brand alignment, and sometimes you walk away with images you don't even want to use, which is a complete truth.I had this exact example when gay marriage was legalized in Minnesota.  Somebody invited me into a inclusive shoot that was basically like a pride themed. It was in June, so it was going to be published in like a local pride, um, themed magazine and on and on, and.  The photographer, like I really liked them as a person, but that was some dark and booty shit.Like they just have a darker photo style than I like to fill my feed with. I like light and airy. I think light and airy speaks to money,  and  so I spent close to a thousand dollars of flowers  and I mean, I can say that I did it and I did it for a good reason to celebrate,  but.  I didn't post those photos because they were too dark and it just wasn't my jam. All right,  then here's the hard truth. Style shoots are high effort, high emotional output,  like high cost, low certainty  from an ROI perspective. They can be,  but. They're not only the one way to build a portfolio or elevate your brand, and I think that's how most people think that they need to do it.  So  I wanna talk about why workshops could be depending on where you're at,  a smarter move. So instead of spending potentially a thousand dollars on flowers, coordinating with six vendors, hoping the photos turn out, crossing your fingers, that everything comes together, that your model shows up, that your, you know, photographer delivers and doesn't take a million years, and  your makeup artist shows up and just all of those things. Those are all like you're resting a lot of the success of this on other people. But  when you go to a workshop, you get this curated high-end installs, professional photography, intentional design for portfolio use. You get education strategy, hands-on, skill building and content that actually aligns with higher end clients.So I.  I want you to remove the guesswork and the what if anxiety and the production stress and wasted time, and really replace it with strategic brand positioning, portfolio content. You're proud of  education and confidence and an excellent real ROI like.  You actually did something. This wasn't just objective.You're like, you did something that you have this experience, you learned and you got this portfolio. It's just like so magical.  I know 'cause I have designed and put together so many styled shoots that this can be a beast.  And I have seen Floris go in and spend three, $4,000 get horse shit. Direction from the person running the style shoot.I realistically won't really do a style shoot unless I am collaborating with a, an event designer. So somebody that really lives in the design space and I have heavy impact, I. In the decisions I, and also I potentially brought the initial VIN vision to fruition. I normally just like to do run with myself, you know, like, here's the concept, I'm gonna run with it because I don't want to get.Bogged up in details that are easy for me to figure out, but we have to have like 30 minute conversations about fucking glasses. I just don't have time for that. Like I'll figure out the glasses, they'll be fine. They'll be beautiful. Like I just went and figured out all the linens for four different things that are coming up and it was just absolutely stunning.So.  If you're feeling exhausted by trying to DIY, your brand elevation through style shoots or maybe your  portfolio,  uh, elevation, there's an easier way, and I have three workshops coming up that will nail  any one of these goals. And if you want to even do two even better because then you would get a more diverse portfolio. 

Listen. Most of you are out there white-knuckling the steering wheel of your career, wondering why you smell burnt rubber while the competition glides past you. You call it "the grind." I call it high-friction incompetence. You're trying to dominate a market when you can't even regulate your own pulse. It's a bad ROI on your life force. In this episode, we sit down with Jim Marshall. Jim isn't a "thought leader" or a lifestyle guru floating on a cloud of toxic positivity. He's a human development engineer who spent 50,000 hours treating human behavior like a math problem—and he actually solved for x. He's the architect of Septimics: a revolutionary system that takes the messy chaos of human interaction and breaks it down into 35 precise, seven-level scales of natural law. Stop guessing why your team is underperforming or why your personal relationships feel like a high-stakes negotiation with no leverage. Jim provides the biological GPS to help you identify exactly where you are on the map of human potential, so you can stop forcing outcomes and start navigating with coherence. In this session, we map out the internal physics of: The Scale of Basic Purposes: Why being "Normal" is a 30% demographic trap of conformity that's killing your bandwidth. The Gradient Principle: Why most high-performers fail by trying to jump from "Level 5" to "Level 1" and end up with a total nervous system crash. Natural Law over Force: How to use Septimics as a diagnostic tool to eliminate friction in your deals, your marriage, and your own mind. The Winner's Paradox: Distinguishing between the hollow pursuit of status and the resonant clarity of true conquest.   The deal isn't closed by force; it's closed by clarity. If you're ready to stop the internal static and start operating with bio-electric precision, pay attention. Jim is handing you the blueprints to the human machine. Don't be the "Normal" who ignores them.   Connect with Jim today

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link -- Adam Holmgren turned three years of consistent LinkedIn posting into a $700K ARR SaaS business—without cold outbound, without a sales team, and with 80% of growth coming from organic content amplified by thought leader ads. In this episode of Pipe Dream, Adam Holmgren, co-founder and CEO of Fibbler, breaks down exactly how he built an attribution platform for SMBs by first building an audience of 25,000 marketers. Before launching Fibbler in May 2024, Adam spent years developing his point of view on demand generation, paid advertising, and attribution whilst at GetAccept—publishing consistently, giving value, and never asking for anything in return. When he finally launched his product, his audience was ready. Within two months, he had 50 paying customers purely from his network. But Adam didn't stop there. He shares the pivot that changed everything: shifting from organic-only to investing 50% of revenue into thought leader ads, specifically targeting the US market where LinkedIn ad spend is highest. The result? 400-500 signups per month, with 80% directly attributed to organic content plus paid amplification. Adam also reveals his weekend content system, his four content pillars (paid ads, brand building, founder-led growth, and personal), and why he believes distribution and brand are now the only real moats in a world where AI makes product features commoditised. Key Takeaways How to validate demand before launching: Build an audience first by giving value for years without asking for anything—then when you finally ask, conversion rates skyrocket. Why thought leader ads outperform traditional LinkedIn ads: Organic posts that already resonate are "battle-tested"—amplifying them with paid reach to new audiences dramatically improves ROI compared to brand account ads with CTAs. How to structure a sustainable content system: Plan content on weekends around 3-4 clear content pillars, schedule posts for the week, then stay active in comments during weekdays instead of writing on the fly. Why founder-led brands win in crowded markets: With 250,000-300,000 martech solutions available, distribution and brand are the only defensible moats—features alone won't differentiate you. How to convince sceptical executives to invest in brand: Start small, prove early signals (engagement from ICP, content mentioned in sales calls), then scale once you demonstrate pipeline impact over 3-6 months. The perfect LinkedIn post formula: Strong hook that creates curiosity or promises value + tactical insight or lesson learnt + no product pitch (let people discover you organically). Relevant Links and Resources Connect with Adam Holmgren on LinkedIn: https://www.linkedin.com/in/adam-holmgren/Learn more about Fibbler: https://fibbler.co What's Next If you're building a B2B brand and struggling to justify investment in owned media, start by building one person's audience consistently for 90 days—then amplify what works. The compounding effect is real. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/pipe-dreamLearn more about B2B Better: https://www.b2b-better.com

Episode 280 of The Smart Agents Podcast features Erica Kalkofen, a true hybrid professional who blends over 20 years of interior design and construction experience with active real estate practice and an MBA in strategic planning. Serving Colorado's Denver Metro and Grand County markets, Erica has built an integrated model that guides clients through buying, selling, and remodeling, all with resale value in mind.After repeatedly seeing homeowners struggle to understand ROI on renovations, Erica earned her real estate license to bridge the gap between design vision, construction feasibility, and investment strategy. The result? A 99% close rate supported by her signature 6-Step Remodel Design Process.In this episode, Erica breaks down:✅ How integrating design, construction, and real estate creates a competitive advantage✅ The top three seller prep strategies that eliminate buyer hesitation✅ How to evaluate remodeling decisions through an ROI lens✅ Why formal systems dramatically improve client trust and close rate✅ The emotional intelligence required when helping seniors downsize✅ How to build referral partnerships when clients relocate out of stateConnect With ErikaWebsite: https://getyourhometoday.com/Facebook: https://www.facebook.com/EKKitchensandDesign

What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just about technology—it's an organizational imperative. From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer experiences, and staying ahead of LLM-driven search trends. Whether you're scaling retail, launching a mobile strategy, or wrestling with how to compete in an AI-first world, this conversation cuts through the noise to deliver actionable insights that will reshape how you think about customer engagement across all channels. Links and Resources: Matt Hudson on LinkedIn BILDIT website Branch - Mobile Attribution Platform and App Analytics Solutions For Enterprises Today's topics include: How to determine if your ecommerce business actually needs a mobile app Why organizational alignment across teams matters more than technology The critical difference between SEO and AI discovery optimization How to immediately implement AI-ready data on your site today Why React Native and cross-functional web-and-mobile teams accelerate app growth How AI personalization works at scale using embeddings and vectors Quotes from Matt Hudson: “The entire org of your company, no matter how big or small, has got to be vested in the growth of the mobile app.” “You know who doesn't care about cannibalization? The customer. The customer. They want the easiest experience to convert.” “If the mobile app doesn't improve your ROAS, your return on ad spend, nobody's going to do anything with it."

Welcome to Agronomic Monday on RealAg Radio with your host Lyndsey Smith! For today’s show, Smith is joined by: Dr. Josh Nasielski and graduate student Lance Javier of the University of Guelph on fine-tuning seeding rates for no-till soybeans; Mike Howell of Nutrien on fertilizer planning, ROI and season 5 of The Dirt podcast; Harmeet... Read More

Send a textIn this episode: Christi Powell and Angela Gardner host Patrick Scarpati, an ABC apprenticeship graduate and licensed HVAC-R journeyperson (refrigeration), who now works at ABC National, focused on construction technology and innovation. Patrick shares his path into the trades after college wasn't a fit, his volunteer leadership with ABC chapters, and how ABC's Construction Technology and Innovation efforts—supported by a 22-company member committee—help contractors of all sizes with tech strategy, adoption, and implementation. The conversation highlights ABC's 2025 BuildTech report as the fifth tech report and its focus on job-site hardware and real-world field case studies (including tools like laser scanners and robotic total stations) to reduce hurdles, clarify ROI, and encourage champions in the field and office. Patrick discusses what's being adopted most: project management software, safety technology (training, inspections, observations, incident tracking, and leveraging historical safety data for bidding and forecasting), and growing drone usage for progress monitoring, security, safety, and measuring stockpiles. They discuss how tech changes roles and training, the challenge of whether to hire for tech skills versus construction experience, and the need for an “aha” moment rather than forcing culture shifts, including guidance around AI policies. Patrick also explains ABC programs STEP (a safety management system to evaluate and improve safety culture) and Excellence in Construction (recognizing contractors across many project types and sizes). The episode includes a Conexpo-Con/Agg announcement (March 3–7, 2026, Las Vegas; code WTC20 for 20% off) and notes ABC's participation as an industry and education partner, with Patrick predicting workforce impacts from equipment/tool management via telematics and increasing autonomy in equipment operation. Patrick directs listeners to abc.org, the technology resources and webinars, and how to find and join a local ABC chapter.Sponsored by: ConExpo & NPKSupport the show

Send a textWhen someone asks what you're working on, you say "I'm managing the Q1 launch" or "I improved retention by 15%." That's the problem. When you talk about "managing" or "improving," you signal execution ability, not strategic leadership. If you talk like a doer, you'll be kept in a doing role. In this 5-minute episode, Kele Belton gives you the exact promotion-proof statement formula to reframe your work and signal strategic impact at the executive level.What This Episode Is AboutYou're doing VP-level work but not talking about it in VP-level language, and that gap is costing you promotions. Kele breaks down the three-part formula that transforms how you communicate your contributions: Start with "I identified" (proactive problem-solving), state the business result you created (outcomes, not activities), and demonstrate multiple areas you impacted (systems thinking). This isn't about changing what you did. It's about changing how you talk about what you did.What You'll LearnThe promotion-proof statement formula: Three parts that signal strategic impact instead of task executionReal before-and-after examples of how to reframe your work using executive-level languageHow to demonstrate systems thinking and cross-functional ROI (the #1 skill C-suite looks for when promoting)Your action step: Rewrite three current projects using the formula and practice saying them out loudWho This Is ForWomen leaders being praised for their work but not promotedHigh-performing professionals doing VP-level work on a Director's salaryAnyone ready to shift communication from execution-focused to strategic impact-focusedAbout Your HostKele Belton is a communication and leadership trainer, coach, and speaker who specializes in helping women leaders develop confidence and impact through strategic communication and practical leadership frameworks.Connect with Kele for more leadership insights:•LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/•Instagram: https://www.instagram.com/thetailoredapproach/•Website: https://thetailoredapproach.com

Ashleigh Malangone is a lifestyle creator, host of The Eternal Entrepreneur Podcast and the Founder & CEO of Blaise, a tech startup building the missing infrastructure behind modern influencer marketing.After nearly a decade working as a content creator, strategist, and brand partner, Ashleigh recognized a fundamental flaw in the industry: creators were driving real-world consumer behavior, especially in physical retail, with no way to track, prove, or monetize their impact. Brands were investing heavily in creators, yet lacked verified attribution and clear ROI for in-store conversions. Blaise was built to solve that gap.Ashleigh built a highly engaged social audience and partnered with leading brands including META, Target, Estée Lauder Companies, REVOLVE, Bluemercury, and Tanger Outlets, to name a few. Her corporate background spans fashion and finance in NYC, giving her rare fluency across creative, commercial, and operational worlds.

Welcome to Agronomic Monday on RealAg Radio with your host Lyndsey Smith! For today’s show, Smith is joined by: Dr. Josh Nasielski and graduate student Lance Javier of the University of Guelph on fine-tuning seeding rates for no-till soybeans; Mike Howell of Nutrien on fertilizer planning, ROI and season 5 of The Dirt podcast; Harmeet... Read More

Neste episódio do Vamos de Vendas, Gustavo Pagotto recebe Daniela Fantinati, Diretora de CX, Parcerias e Soluções de Novos Negócios do Aeroporto Internacional Dr. António Agostinho Neto (Angola) e ex-líder de Experiência do Cliente no Aeroporto de Viracopos, para uma conversa profunda sobre CRM e Customer Experience como vantagens competitivas em setores complexos.Gravado durante o evento Suporte 360º by Zoho Desk, Daniela compartilha aprendizados práticos sobre como estruturar estratégias de experiência do cliente em ambientes altamente regulados, com múltiplos stakeholders e operações críticas — como aeroportos. A conversa mostra como transformar CX de “área do encantamento” em estratégia de negócio orientada a métricas, indicadores operacionais e retorno financeiro.

Tea Time with Talent Acquisition is proudly sponsored by Peritus Partners - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peritus Partners - Next Generation Recruitment⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------------------Kathrin has led talent acquisition through hypergrowth across different organisations, scaling from early market entry to complex international expansion. And if there's one thing she's learned:

I veckans avsnitt tänkte vi prata om vad vi vill göra framåt, nu när Kattas år som hotellchef snart är slut och Lottas projekt slutar återbruka i juni. Och det blev väl…nåt åt det hållet? Vi kan beskriva det som jobbcoaching för Lotta kanske. Eller som det med mörk humor när världen brinner. I alla fall: Det blir lite kul, lite förvirrat och lite mysigt ändå. Katta funderar på att grädda våfflor i fjällen, Lotta kan tänka sig rädda klimatet, men helst bara på 20% så hon inte blir så arg. Kanske ska hon bara vara arbetslös med existentiell panik och bra värdegrund? Vi pratar om att ömsa skinn, om varför alla jobb märkligt nog kan göras på exakt 40 tim/vecka och på om det verkligen känns rimligt att optimera ROI på Google Ads när mänskligheten utplånar sig själv. Join the joyride! -------------- SISTA CHANSEN ATT FLYTTA TILL DALARNA! Nej, det är det såklart inte, men det är sista gången vi har med oss vår ljuvliga samarbetspartner InDalarna! De vill fortsatt att fler ska flytta hit och av goda skäl! Dalarna är fullt av livskvalitet OCH är en ruskigt het karriärregion. Här kan du inte bara bo och leva närmre naturen, du kan samtidigt förverkliga dina karriärdrömmar inom ny, hållbar teknik & industri. Det finns ett stort behov av kvalificerad kompetens, så kika in på www.indalarna.se och läs mer. Kanske väntar ditt drömliv där? -------------- Gå med i vår grupp! >> www.facebook.com/groups/bortomekorrhjulet -------------- Avsnittet är klippt av Ida Kabel > www.dagnyrecords.com - TACK Ida! -------------- Musik: The search within, Sven Karlsson / @sven-karlsson-1

Whether you are a seasoned real estate pro or a newcomer looking for a high-yield entry point, nonperforming notes (NPNs) offer a unique "backdoor" to property ownership. In a recent episode of the Note Closers Show, Hold or Sell Edition, note expert Scott Carson broke down a prime opportunity in New Bern, North Carolina, involving a single-family home with massive upside. With a foreclosure date already set, this deal is a masterclass in how savvy investors can leverage distressed debt to see returns that far outpace traditional fix-and-flips.Key Takeaways from the New Bern Note OpportunityThe Asset Details & Location: The property is a 925-square-foot, three-bedroom, one-bath single-family home located at 571 Rocky Run Road in New Bern, NC. Situated on nearly 0.7 acres, the home is in a solid market near Raleigh and Greenville with a population of over 31,000. While the previous owner is deceased, the property has been well-maintained and recently cleaned out, sitting just off Highway 17.The Financial Breakdown: The note has an unpaid balance of $51,000 and a total legal payoff of approximately $60,000. The seller is looking for bids around 80% of that legal balance—roughly $48,000—plus a $1,000 broker fee. Recent BPO (Broker Price Opinion) values the home at $189,000, with a quick-sale price of $179,000, providing a massive equity cushion for the note holder.Strategy 1: The Foreclosure Exit: For investors seeking a quicker turnaround, finishing the existing foreclosure process is the primary play. North Carolina is a nonjudicial state but features a unique "upset bid" period that can last from 30 days to several months. If the property sells at auction for the full legal balance of $60,000, an investor at the $49,000 entry point could net an $11,000 profit, representing an annualized ROI of 44.8%.Strategy 2: The "As-Is" Resale: If the property does not sell at auction and the investor takes it back (REO), they can choose to sell it as-is. By listing the property at a conservative $149,000 to ensure a fast sale—allowing the next buyer to handle the upgrades—the investor could net approximately $134,000 after closing costs. After the initial investment and a small cleanup budget, this path offers a projected gross profit of $83,000.Strategy 3: The Fix-and-Flip Model: For those willing to manage a renovation, a $30,000 rehab could bring the property to modern standards. Even when listing at a discounted "moved-in" price of $169,000, the projected net profit stands at roughly $73,000. This strategy yields a 92% annualized ROI, though it requires more active management and local vendor oversight.The New Bern deal highlights why note investing is often called "the cleanest way to play dirty real estate." Whether you prefer the hands-off approach of a foreclosure payoff or the higher-margin potential of a full renovation, the numbers in North Carolina are incredibly compelling. As Scott Carson notes, the key is taking action before the foreclosure clock runs out.Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Is email marketing dead? Well, Candace sure hopes not - because she's been sitting on over 2,000 customer emails from Dante and Dory's for the last 5 months and has done absolutely nothing with them. And as a business coach who sends emails like a well-oiled machine at Pet Boss Nation, that admission is a little uncomfortable to make. But here's the truth: email marketing still delivers an average ROI of $36-$42 for every $1 invested. And 60% of consumers say email influences their purchasing decisions. So it's time to stop treating it like it's dead. In this episode, Candace shares the exact 5-email framework she's implementing at Dante and Dory's - so you can take action too! She shares:

Sellers accidentally commoditize themselves by leading with features, workflows, and “what the product does.” When you sound like a tool, you get compared like a tool — and compared tools compete on price. In this episode, Brandon explains why rich buyers don't buy features — they buy relief, risk reduction, and revenue impact. You'll learn how to shift your messaging from feature language to outcome language, how to quantify value and ROI so price feels smaller than the upside, and how to stop battling competitors by competing against the cost of inaction instead. If you want to charge more, close bigger deals, and protect your margin, this episode gives you the playbook: upgrade the problem you solve — and your pricing power follows.

Nearly 90% of Americans suffer from metabolic disease, Manu Diwakar tells us, citing a recent McKinsey & Company study. For Diwakar, CFO of Virta Health, that statistic defines both the scale of the challenge and the clarity of the mission.Metabolic disease, he explains, includes type 2 diabetes, obesity, liver disease, kidney disease, heart disease, and high blood pressure—“branches of a tree,” he tells us, all sharing the same root cause: poor nutrition. Virta's model blends medical professionals and technology to reverse those conditions, partnering with insurers, employers, and government entities in a B2B2C framework.From a finance perspective, the impact is measurable. Diwakar tells us Virta uses pharmacy and medical claims data to compare enrolled members with non-enrolled employees who share the same conditions—creating what he describes as a “really clean A/B test.” For type 2 diabetes, the company delivers a “two-to-one ROI,” he tells us, making the value proposition tangible.In a market captivated by GLP-1 drugs, the numbers sharpen further. Virta charges about $150 per month, Diwakar tells us, compared with roughly $1,000 per month list price for GLP-1s—about $500 after rebates. More important, he notes that when patients stop GLP-1s, weight often returns. By targeting the root cause—nutrition habits—Virta aims to make results sustainable and long-lasting, he tells us.For Diwakar, disciplined measurement and root-cause thinking align strategy with impact—improving health while lowering cost.

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM  This episode reframes how leaders should approach generative AI, with insights from Justin Trombold. Instead of chasing use cases or tools, the focus is on fixing processes, incentives, and operating models. The conversation explores why many AI pilots fail, how ROI thinking can mislead, and why AI should be treated as a new way of working rather than a software upgrade. Practical examples show how small, disciplined changes can unlock productivity, innovation, and meaningful business impact without overinvesting or freezing in fear. 

אורן עזר, מנכ"ל ומייסד שותף באלקטריאון, מגיע לשיחה פתוחה על הדרך שעשתה החברה מפיתוח טכנולוגי בגראז' ללא מימון ועד לפריסת כבישים חשמליים ברחבי העולם. בפרק הוא משתף בתפיסת הניהול שלו, שנבנתה לאורך שני עשורים באלביט, ומסביר למה יזם ומנכ"ל חייב "ללכלך את הידיים", להכיר את שורות הקוד במוצר ולפרוס סלילים באספלט בעצמו. אורן מנתח את השינוי הדרמטי בתעשיית הרכב העולמית ומסביר למה הניצחון של סין בייצור מכוניות הוא עובדה מוגמרת שלא באמת משנה, משום שהכסף הגדול והשליטה האמיתית בשוק עוברים לתשתיות האנרגיה והטעינה.צללנו ללב המהפכה של הטעינה האלחוטית, שמייתרת את התלות בסוללות ענק מזהמות ומאפשרת לרכבים אוטונומיים ומשאיות להיטען תוך כדי נסיעה. אורן מציג את המספרים שמאחורי פרויקט הענק בצרפת יחד עם חברת התשתיות וינצ'י, שממחישים איך כביש חשמלי מאפשר למשאיות להקטין את הסוללה ב-4 טון, להגדיל את נפח הסחורה ולחסוך מאות מיליוני דולרים. שוחחנו גם על המעבר משלב הפיילוטים לשלב המסחור, ואיך מודל של "טעינה כשירות" (Charging as a Service) מול ציי רכב כמו מוניות קסטל בתל אביב, מייצר לחברה צ'ק פתוח והכנסות חוזרות.דיברנו על אסטרטגיית הצמיחה והייצור ההמוני, ואיך אלקטריאון הצליחה להימנע מהמוקש של בניית מפעלי ענק בעזרת שיתוף פעולה אסטרטגי עם ענקית החלפים היפנית 'דנסו' (Denso), שמשמשת כזרוע שלה (Tier 1) מול יצרניות הרכב. אורן משתף באתגרים של חדירה לשוק שמרני מול ממשלות וסמנכ"לי כספים שמחפשים ROI מיידי, ומסביר למשקיעים למה אי אפשר לנתח חברה שמשנה את העולם לפי דוח רווח והפסד רבעוני. פרק חובה למי שרוצה להבין איך נראה העתיד של התחבורה החשמלית ואיפה מסתתרות ההזדמנויות הגדולות באמת בענף.לקבלת הצעה לפתיחת חשבון מסחר לחץ כאן:https://www.guynatan.com/broker-comparison⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠לאינסטגרם שלי:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/guynatan9/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠לאתר שלי:https://www.guynatan.com/00:00:00 - פתיח והיכרות: אורן עזר - ממהנדס באלביט למייסד אלקטריאון והמהפכה בתחבורה00:03:06 - עולם ללא כבלים: איך עובדת טעינה אלחוטית ולמה זה סוף עידן סוללות הענק ברכבים?00:10:09 - המודל העסקי: למה הניצחון של סין לא משנה ואיך משתלטים על הכסף הגדול שבתשתיות האנרגיה?00:19:28 - פרויקט הענק בצרפת: איך כביש חשמלי משנה את כלכלת התחבורה של ציי המשאיות הכבדות?00:25:44 - טעינה כשירות (CaaS): פתרונות אפטר-מרקט, פרויקט מוניות קסטל וההכנסות בטווח הקצר00:35:26 - פתרון צוואר הבקבוק: השותפות בגרמניה שתאפשר ייצור אוטומטי של מאות קילומטרים בשנה00:39:13 - האמת על יזמות: למה מנכ"ל חייב לרדת לשטח, לסלול כבישים בעצמו ולחוות פיצוצים במעבדה?00:41:16 - חברה ציבורית מול חזון: הדיסוננס שבין ציפיות שוק ההון לטווחי הזמן של פרויקטי תשתית עולמיים00:44:48 - המעבר למסחור: איך מוכרים טכנולוגיה לסמנכ"לי כספים ומציגים החזר השקעה (ROI) מובהק?00:50:44 - חסם יצרניות הרכב: החשיבות בקבלת אישורים מהענקיות ואיך חודרים לשרשרת האספקה?00:52:45 - האתגר הניהולי: איך מנהלים 120 מהנדסים שמפתחים משהו שאף אחד בעולם לא עשה קודם?01:00:24 - מסר לסיום: הבחירה בענקית "דנסו" כשותפה אסטרטגית, ולמה נכון להשוות את הענף לתחילת עידן ה-AI?אין לראות באמור לעיל משום ייעוץ השקעות, המלצה או חוות דעת באשר לכדאיות השקעה במוצרים פיננסיים מכל מין וסוג שהם לרבות ניירות ערך, יחידות השתתפות ו/או כל נכס נדל"ן ו/או פיננסי אחר. אין באמור לעיל התחייבות של הנאמר בפודקאסט להשגת תשואה כלשהי. הנתונים המופיעים בפודקאסט בהתאם הנם בהתאם לסקרים שהחברה ביצעה ואינם מהווים כל המלצה להשקעה. הנתונים המופיעים בפודקאסט זה נועדו להמחשה בלבד, ומתבססים על פרמטרים שונים שעלולים להשתנות בכל עת. כל התכנים הכלולים בפודקאסט זה, אין בהם משום המלצה או חוות דעת ולא נועדו לספק אלא מידע כללי ואמצעי התרשמות בלבד. אין להשתמש בפודקאסט ללא אישור כתוב מראש של החברה. המחייב את החברה הנו חוזה חתום ע"י מורשה חתימה מטעמה בלבד. ט.ל.ח.

The discussion centers on the implementation challenges and partner enablement strategies for artificial intelligence (AI) within the technology channel. According to TD Synnex's AI Accelerator program, only a small portion of AI projects achieve active deployment and measurable ROI, with widespread difficulties cited in scaling complex AI use cases. Jessica Yeck, SVP of Vendor Solutions at TD Synnex, highlights that progress is contingent upon engaging partners at their current state of AI readiness and aligning support resources accordingly. The evidence reflects a move away from one-size-fits-all approaches toward tailored frameworks that focus on tangible business outcomes and repeatable processes. TD Synnex's revised strategy prioritizes meeting partners “where they are,” using assessment frameworks that differentiate between partners with defined AI strategies and those seeking foundational guidance. Jessica Yeck references leveraging the broader technology ecosystem—including vendors, ISVs, and hyperscalers—to deliver solutions with multi-party input. This approach enables partners to identify actionable opportunities and develop pipelines, but demands cross-functional collaboration and technical-specialist engagement, particularly as customization—rather than rigid standardization—is required for effective deployment. The episode also addresses the evolving role of technology distribution in supporting partners beyond logistics. There is explicit recognition of the importance of financial mechanisms, marketplace access, and consultative guidance for services. Jessica Yeck underscores the interconnectedness of relationship-building, competency focus, and ecosystem utilization, noting that partners do not need exhaustive in-house technical skills if they can identify and collaborate with relevant specialists. This points to a strategic shift in what services and value partners can realistically deliver. For MSPs and IT service providers, the key implications involve re-evaluating approaches to AI enablement and partner relations. Instead of prioritizing technical uniformity or attempting to master every subsystem, providers should invest in relationship management and focused competency development while leveraging broader ecosystem resources. Adoption risk is reduced when partners clearly understand their customers' primary objectives and are prepared to orchestrate service delivery with targeted technical and financial support from their distribution networks. The episode reiterates that risk and accountability in AI projects hinge on practical readiness, process discipline, and honest assessment of operational capabilities, rather than technology enthusiasm or over-reliance on standardized templates.

In this episode, Daniel Metcalf and Mike Stromsoe discuss the challenges and opportunities faced by independent insurance agencies as they scale. They emphasize the importance of visibility in understanding progress, the current landscape of AI in the industry, and the need for predictive analysis to drive future growth. The discussion also highlights the significance of leadership, structure, and technology in overcoming fragmentation and achieving sustainable growth.Key takeaways:You're not behind, you just can't see it.Visibility is crucial for understanding agency progress.83% of agencies have used AI, but only 10% see ROI.Clarity of vision is essential for agency growth.Revenue growth without system growth feels like falling behind.Leadership must evolve as agencies scale.Fragmentation can hinder agency efficiency and growth.Predictive analysis can help agencies plan for the future.Technology should complement human efforts, not replace them.Agencies need to identify and address workflow gaps. Chapters:00:00 Unlocking Potential in Insurance Agencies03:11 Visibility: The Key to Progress05:51 AI in Insurance: The Current Landscape08:51 Predictive Analysis: Looking Ahead12:03 Overcoming Fragmentation in Growth15:12 Leadership and Structure in Scaling Agencies17:59 The Role of Technology in Agency Growth21:01 Final Thoughts and Future Opportunities

What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better. Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.com Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Our Head of European Sustainability Research Rachel Fletcher talks about how AI's is quickly reshaping employment and productivity across key industries and regions.Read more insights from Morgan Stanley.----- Transcript -----Rachel Fletcher: Welcome to Thoughts on the Market. I am Rachel Fletcher, Head of European Sustainability Research at Morgan Stanley. Today, how AI is shaking up the global job market. It's Friday, February 20th at 2pm in London. You've probably asked yourself when all the excitement around AI is going to move beyond demos and headlines, and start showing up in ways that matter to your job, your investments, and even your day-to-day life. Our latest global AlphaWise AI survey suggests that the turning point may already be unfolding – especially in the labor market where AI is beginning to influence hiring, productivity, and workplace skills. Our survey covered the U.S., UK, Germany, Japan, and Australia, across five sectors where we see a significant AI adoption benefit. Consumer staples, distribution in retail, real estate, transportation, healthcare, equipment and services, and autos. We found that AI contributed to 11 percent of jobs being eliminated over the past 12 months, with another 12 percent not backfilled. These job cuts were partially offset by 18 percent new hires, which results in a net 4 percent global job loss. It's important to note that the survey focused on companies that had already been adopting AI for at least a year. In fact, most of the companies in our survey had been adopting AI for more than two years. So, this is likely the most significant downside case in terms of the impact of AI on jobs, but it is still an early signal of potential job disruption. In Europe, the picture is nuanced. The UK saw the highest net job loss at 8 percent. This was primarily driven by a lower level of new hires in the UK compared to other countries that we surveyed, as well as a high level of positions not backfilled. This compares to Germany, which posted a 4 percent net job loss in line with the all-country average. There could be some other factors amplifying the impact in the UK. For example, broader labor market weakness driven by higher labor costs and higher levels of unemployment amongst younger workers. Ultimately, disentangling AI from macro forces remains challenging. Moving to sector impacts in Europe, autos experience the largest net job loss at 13 percent, and this compares to a 10 percent global average for the sector. It's possible these numbers reflect persistent sales weakness, and AI driven cost cutting. Transportation was least affected at 3 percent, whilst other sectors clustered around 6 to 7 percent. If we look at the top quintile of European companies reducing headcount, they've outperformed other companies that are more actively hiring. This suggests that investors are rewarding efficiency. On the downside, staffing firms face potential growth risks from AI displacement. On productivity, European firms report 10 to 11 percent gains from AI, close to the 11.5 percent global average, and the U.S. at 10.8 percent. It's worth noting that whilst Europe lags the U.S. in exposure to AI enablers, adopters and adopter enablers make up more than two-thirds of the MSCI Europe Index. However, European AI adopters have traded at a material discount versus their equivalent U.S. AI adoption peers. So, turning AI adoption into real ROI and defending pricing power is crucial for European companies. If we shift our focus to the U.S., there's a contrast. Whilst the global net job change was a 4 percent loss, the U.S. actually saw a 2 percent net gain, driven by AI related hiring. Our U.S. strategists have lifted expectations for S&P 500 margin expansion by 40 basis points in 2026 and 60 basis points in 2027. In our survey, the most frequently cited goals of AI deployment in the U.S. are boosting productivity, personalizing customer interactions, and accelerating data insights. Other common use cases include search, content generation, dashboards, and virtual agents. What's becoming clear is AI is no longer theoretical. Our survey data suggests that it is reshaping hiring, productivity and margins. The investor question is not whether AI matters, but who captures the value. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

You can scale your business fast with the right digital marketing partners and strategy.Partner with our Meta ads experts: https://www.tiereleven.com/apply Are you still betting your entire growth plan on Google? If you're treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases. Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I'll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads. In This Episode:- Early wins: leads, CPL, and CPC improvements- The 1,500 CAC and 20x ROI math- Spending $2,900 per signed case for $55m in revenue- Case diagnosis: no avatar and conversion tracking- Prescription: installing Tier 11 Data Suite- Deploying the signed case maximizer framework- Using Google's 90-day conversion tracking window- Installing the digital strategy velocity engine- Combining Meta and Google ads to maximize results- Impressions and leads from optimized adsMentioned in the Episode:Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11's nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

Growth in business often comes down to a few key decisions. The kind that feel uncomfortable at first. The kind you resist because they cost money, require trust, or force you to let go of control.In this second part of the series, I share several shifts that dramatically increased my productivity, profitability, and peace of mind. From hiring differently to thinking differently about marketing and generosity, these changes weren't just tactical. They were mindset upgrades. And once I made them, everything started compounding.If you feel stuck at a ceiling in your business, one of these shifts might be exactly what you need.What's Inside: —Why hiring a U.S.-based assistant can double or triple your productivity—How investing boldly in marketing separates serious investors from dabblers—The importance of tracking ROI and aiming for fast returns on ad spend—How generosity in business and life creates long-term abundance

Hoy Paco y Roi hablan sobre los JJOO de Invierno.

The real ROI of Expo West starts long before the show floor opens. In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths people remember from the ones they walk past. Show notes: 0:23: Back To The Future. Expo Excellence. Protein Pretzels. Accelerate CPG. Shirleys, Hippies & Hops. — The hosts preemptively thank attendees and partners who supported Taste Radio's Miami meetup. The conversation then turns to Natural Products Expo West 2026, with a focus on how emerging brands can stand out at such a large-scale trade show. They share strategies for building awareness ahead of the event and maintaining momentum through effective post-show follow-up. The episode also highlights several new product launches, including SuperPretzel's protein offering, a new "Shirley Cola" from Ben Stiller-backed Sippin' Shirley soda, Lance Collins' revived Accelerator energy drink, Hoplark's yerba mate-based release, Hazards hop water, and Hippie Energy. Brands in this episode: Dirty Saint, True Dates, Super Pretzel, Accelerator, Hoplark, Hazards, Hippie Energy, Hippie Water, LifeAid, Core Water, BodyArmor, Fuze, C4, Ghost, Dr. Brown's, Stiller's Soda, Slice, Auntie Anne's

Stop Being Scared: Why Mistakes Are Your Secret Weapon in Note InvestingLet's be real: the fear of "screwing up" is the number one killer of real estate dreams. We've all heard those "gurus" on stage claiming that if you make one wrong move, you'll be blacklisted forever. It's intimidating, it's stressful, and frankly, it's total nonsense.In the world of note investing, perfection isn't just unnecessary—it's a recipe for disaster. If you spend weeks agonizing over every decimal point before submitting a bid, the market will move right past you. Every successful investor you see today started exactly where you are: trying to figure things out and making plenty of blunders along the way.The Myth of the "Perfect Deal"The quest for the perfect deal is a trap. Scott Carson recalls a student who refused a deal on a pink house in Florida that could have doubled his money simply because it wasn't "perfect". There is no such thing as a perfect deal. Success in this business isn't about hitting a bullseye on your first try; it's about getting on the board and refining your aim as you go.Key Takeaways for Navigating the Note BusinessTo scale your business in 2026, you have to trade perfectionism for action. Here is the blueprint for moving past the fear and starting to close deals:Embrace the Learning Process: Everyone—even the veterans—makes mistakes in bidding, due diligence, and marketing. These aren't failures; they are the "learning process" required to master the craft.Play the Numbers Game: Most investors only have a 10% close ratio. If you only make one "perfect" offer, you have a 90% chance of closing nothing. To succeed, you must make 10, 20, or even 100 offers to ensure you get deals into the due diligence phase.Don't Let "Fuzzy" Data Stop You: Sometimes sellers won't give you full addresses or updated values upfront. Don't spend hours researching; bid based on the information available (like city, zip, and equity). You can always "flush the bid" or cancel during due diligence if the full details don't check out.Simplified Bidding Formulas:For Performing/Occupied Notes: Target a 16% ROI. Multiply the monthly payment by 12 (for performing) or 16 (for non-performing) and divide by your offer to find your yield.The 80% Rule: For notes with at least 20% equity, bidding around 80% of the unpaid balance is a strong starting point in the current market.The "Take Back" Rule: Never buy a note on a property you wouldn't be comfortable owning if you had to foreclose. If the asset or the neighborhood is "crap," simply walk away.Leverage Mentorship: Don't believe anyone who says they did it alone. Whether it's attending a mastermind with a "note draft" or joining a workshop, having a support system helps you avoid the fatal mistakes while you're learning the minor ones.At the end of the day, the biggest mistake you can make is sitting on the sidelines. Even sports legends like Nolan Ryan—who had seven no-hitters and the most strikeouts in history—never pitched a "perfect game" and gave up plenty of home runs. You don't need to be perfect to be a Hall of Famer; you just need to stay in the game.Stop worrying about what the "gurus" think and start taking action. The faster you make those early mistakes, the faster you'll reach the success you're looking for.Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

In this special episode, host Nichel Anderson unveils the full breakdown of the PMTR (Pyramid Mystery Temple Reunion) NFTS Collection, part of the MOLIAE Manifesto and the forthcoming relaunch on February 23 at Mint.MOLIAEWorld.com. This episode dives deep into the creative and spiritual foundation of the PMTR NFTs — a living digital art series designed to help fund Nichel's dream of filming her book “Mitsrayim: A Memoir of a Past Life In Ancient Egypt” into a feature film. Nichel connects the PMTR vision to Dr. W.E.B. Du Bois's prophecy from his essay “Of the Wings of Atlanta” and his concept of the Talented Tenth, linking it to today's Direct‑to‑Consumer (DTC) movement that empowers creators worldwide. She explains the PMTR Mystery — the missing HUJTA swords, the nine sacred symbols on each NFT, and the golden nugget hidden within the 10K collection that holds immense value for collectors and believers in the MOLIAE legacy. Listeners will also learn about the numerology and astrology behind the PMTR NFTs, the upcoming 3D collection “Legends of Lions,” and how these elements connect to the grand vision of MOLIAE WORLD. Nichel outlines the MOLIAE Token initiative, the Oracle Decode Book, and the step‑by‑step process for minting on launch day — from connecting your wallet (such as MetaMask) to downloading your decode guide and joining the MOLIAE Discord for community support. This episode also features updates on Nichel's new music, the PMTR short stories, and the future MOLIAE game — all part of a growing creative ecosystem that merges art, technology, and purpose. Tune in to discover how the PMTR NFTs are not just collectibles but living entities that carry meaning, prophecy, and opportunity.   ----- (a) How to Mint Your PMTR NFT Go to Mint.MOLIAEWorld.com on launch day. Connect your blockchain wallet — MetaMask is the most popular and recommended platform. If you don't have one, create a MetaMask wallet at metamask.io, then return to the mint page. Connect your wallet to the mint page and select your PMTR NFT to mint. Download your PDF Decode Book from Mint.MOLIAEWorld.com to begin decoding your NFT's symbols and numerology. Join the community for decoding support and updates: Discord:  MOLIAE World Discord   | https://discord.com/invite/nurws4nAgE (Join the general channel or DM MOLIAE or a moderator.) Forum: MOLIAE.com/forum for discussions and decoding help. Need assistance? Reach out through Discord or the forum for direct support from the MOLIAE team or via email at info@moliae.com or Whatsapp at 1-678-640-8641. (b) Podcast Episode Timestamps 0:00 – Starting of episode 0:08 – Podcast begins 0:09 – Intro, Dr. W.E.B. Du Bois's birthday, and show breakdown 1:23 – Prayer 1:39 – Where to get more info on the PMTR Manifesto (MOLIAE.com or MOLIAEWorld.com blogs) 3:27 – PMTR NFTs: The History 4:06 – The Mystery Concept and the 10K Collection 5:38 – PMTR Short Stories and the HUJTA Swords meaning 7:01 – Future Series: Nahor and Princess Aamina 8:12 – PMTR NFTs for the community and decoded destinies 8:27 – Announcement of PMTR NFTs Music EP 8:32 – DTC Movement and Dr. Du Bois's Prophecy 8:52 – PMTR Cartoon Series 9:33 – How to Decode PMTR NFTs 10:28 – The Oracle Decode Book and Web Tool 10:45 – PMTR Numerology and Astrology explained 11:14 – Why PMTR NFTs have value and resale potential 11:42 – What you receive upon minting 12:06 – Symbols of PMTR NFT Astrology and Numerology 12:46 – Minting process and Discord support 13:01 – PMTR NFTs as Living Entities 13:14 – Symbol run‑through 14:51 – NMM coded signature meaning 15:12 – More on PMTR Short Stories, Cartoon Series, and Characters 15:42 – HUJTA Swords Mystery, ROI, and top 8 benefits of owning PMTR NFTs 18:53 – MOLIAE PMTR Game breakdown 19:19 – MOLIAE World initiative 19:28 – MOLIAE Token purpose and blueprint 20:07 – Nichel's destiny, goal, and purpose (c) Reference Links Song in Background: MOLIAE Kismet Renaissance by Nichel MOLIAE Purchase the full version exclusively at https://moliae.com/product/moliae-kismet-renaissance-nichel-moliae       Shop the extended brand of MOLIAE at MOLIAEBeauty.com | the best Ancient Egyptian blend essential oils merch for men and women self care, join membership for freebees and benefits.   Related Resources and Articles: MOLIAE Future Series of Nahor and Princess Aamina Podcast Episode: https://nichelandersonshortstoriesandbeyond.podbean.com/e/moliae-future-series-of-nahor-and-princess-the-commune-of-leadership-bestows-upon-a-future-mitsry-queen-bonus-6/ MOLIAE Manifesto:  https://bit.ly/MOLIAE-Manifesto Whitepaper – The MOLIAE Manifesto: Beyond the Transaction: https://moliae.com/whitepaper-the-moliae-manifesto-beyond-the-transaction-the-blueprint-for-the-moliae-global-expansion-and-filming-the-m-film/ PMTR NFT Sovereignty and Oracle Decode Book: https://moliae.com/the-state-of-pmtr-nft-sovereignty-the-oracle-the-warriors-and-the-film/ Unlocking the Akuni Vault – Becoming a MOLIAE Member: https://moliae.com/unlocking-the-akuni-vault-why-membership-is-the-new-direct%e2%80%91to%e2%80%91director-connection/ PMTR Living NFT and Soundtrack Announcement: https://moliae.com/its-here-the-pmtr-the-living-nft-the-sovereign-whitelist-and-the-2026-pmtr-soundtrack/ Mint your PMTR NFT at Mint.MOLIAEWorld.com and join the creative legacy of MOLIAE World — where prophecy, art, and innovation unite.

EPISODE SUMMARYWhat actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak.EPISODE DESCRIPTIONMost roofing websites are built to look good.The only thing that matters is whether they generate qualified appointments.In this episode of The Roofer Show, I sit down with Cody from Hook Agency to break down what actually makes a roofing website convert in 2026.We cover:• What a roofing website is actually supposed to do• What makes a homepage convert in the first 5 seconds• Why your About page builds trust (or kills it)• Service pages and location pages (and why most contractors get this wrong)• Google Ads vs Meta Ads• The biggest DIY advertising mistakes• What transparent marketing reporting should look like• How to measure ROI the right wayIf you're spending money on SEO or paid ads and not seeing results, this episode will help you rethink your foundation.Your website is the hub of your marketing.If it doesn't convert, everything else struggles.KEY TAKEAWAYSA roofing website must confirm, build trust, and drive a clear action.Most contractors design for ego instead of conversion.Location pages are essential for local SEO.Clicks and impressions don't matter — appointments do.DIY Google Ads without strategy wastes money.Marketing reporting must focus on ROI, not vanity metrics.RESOURCES & LINKSHook Agencyhttps://hookagency.comRuby ReceptionistsLive, professional phone answering that converts calls into appointmentstheroofercoach.com/ruby (Get $150 off your first month – tell them Dave sent you)ProLine CRMFollow-up automation, quotes, updates, and review requests — done for youuseproline.com (Tell them you heard about ProLine on The Roofer Show)SMA SupportInside sales and operations support so nothing falls through the crackssmasupport.us (Tell them Dave sent you)Download Dave's Free 1-Page Business Planhttps://theroofercoach.comBook a Coaching Callhttps://theroofercoach.com

BONUS: From Individual AI Wins to Team-Wide Transformation What happens when the leaders we trust to guide transformation become the bottleneck slowing it down? In this episode, Monica Marquez—with 25+ years in people transformation at Goldman Sachs, Google, and beyond—reveals why the old equation of effort equals success is breaking down, and what leaders must unlearn to thrive in the age of AI. The Leadership Crisis Nobody Trained You For "No one ever really teaches you what it really takes to be a leader. You know what you do really well, but how do you help other people do that too? That's when I realized it comes down to becoming a really good leader."   Monica's origin story captures a universal struggle: being promoted for technical excellence, then discovering that leading people requires completely different skills. She spent her career at organizations like Goldman Sachs, Bank of America, Ernst & Young, and Google realizing that systems weren't built for everyone—and that the real work of leadership is redesigning those systems to unlock human potential. Today, through her company Flipwork, she helps leaders and teams become what she calls "agentic humans"—people who leverage AI to get ahead rather than getting left behind. The Command and Control Trap "Most leadership development still rewards the command and control archetype. The person who has all the answers, the decisive hero. But AI moves so fast that when you think you've fixed something, it changes the next day. Leaders are starting to become bottlenecks."   The research shows the problem clearly: middle management is where AI adoption stalls. These leaders cling to command and control because relinquishing it feels like losing their value. Worse, they have an unspoken fear of managing AI agents—they don't want to be liable for outputs they don't fully control. Monica reframes this: treat your AI tools like an artificial intern, not artificial intelligence. You wouldn't take an intern's first draft and hand it to leadership. You train them, provide context, and finesse the output. The same discipline applies to LLMs. Rewriting the Success Equation "Effort = success is the old equation. That's pre-AI. The new equation is impact equals success. Output equals success, and impact equals worth."   This might be the most important shift leaders need to make. When tasks that took 4 hours now take 30 minutes, deeply conditioned beliefs about work ethic get threatened. Monica sees leaders questioning their worth because they're producing faster. "I was always taught I have to work twice as hard to get half as far," she shares. "Now what used to take me 10 hours, I can get done in 4. Am I not worthy anymore of being a high performer?" The answer is to measure impact, not effort—and that requires rewiring beliefs that may be decades old. Why Individual AI Adoption Doesn't Scale "Teams are using AI as individual contributors, but they aren't using AI in their actual workflows and the handoffs. That's why leaders are scratching their heads, like, why aren't we seeing the ROI bubble up into the team?"   Here's the gap most organizations miss: individuals save an hour or two per day using AI for personal productivity, but the team never sees compounding benefits. The handoffs between team members remain manual. The friction points persist. Monica's solution is "flip labs"—90-day sprints where teams take one critical workflow, dissect it, and rebuild it with AI. Where can AI handle the $10 tasks so humans can focus on $10,000 decisions? Where should humans remain in the loop? IKEA did this with customer service, retraining displaced workers into design roles. Revenue increased without adding headcount. Leading Through Uncertainty "We're humans wired for certainty, but Agile is a system designed for uncertainty. That's where the behavioral psychology comes in—how do you help people move forward despite the uncertainty?"   The fundamental challenge is biological: our brains seek certainty, but the only certain thing now is that change will come faster than we can adapt. Monica works with teams to create psychologically safe spaces for experimentation—AB testing old workflows against AI-augmented ones, measuring outputs, and learning from failures. "Sometimes we learn more from the failures than we do the successes," she notes. The leaders who create permission for testing and learning will pull ahead; those who demand control will become the bottleneck that slows their entire organization.   About Monica Marquez Monica Marquez is a leadership and workplace AI advisor with 25+ years in people transformation. She coined the "returnship" at Goldman Sachs, helped found Google's Product Inclusion Council, and now guides leaders and teams to adopt AI, agile, and inclusion practices that drive results through her company Flipwork, Inc.   You can connect with Monica Marquez on LinkedIn and subscribe to her Ay, Ay, Ay! AI newsletter at themonicamarquez.com.

In this solo episode of Business Coaching Secrets, Karl Bryan dives deep into actionable strategies for coaches looking to get "unstuck," sign more high-end clients, and build lasting, meaningful rapport with business owners. With Rode Dog away, Karl brings raw, practical guidance on everything from lead generation and goal setting to winning the trust of seven-figure entrepreneurs and using universal truths to transform coaching practice. Key Topics Covered Strategies to Get Unstuck as a Coach Karl outlines a direct three-step process for coaches feeling stuck: get real about what you're not doing, set simple goals with clear steps, and break sabotaging habits. He drills into the importance of direct action, from reaching out to close friends and family for referrals, to building substantial prospect lists, and ramping up daily outreach efforts. Lead Generation and Goal Setting Karl emphasizes that most coaches fail simply because they aren't generating enough leads or having enough conversations with potential clients. He offers tangible frameworks for stacking the odds in your favor—like setting a goal to sign one client within seven days and reaching out consistently, no matter what obstacles arise. Building Rapport That Closes High-End Clients Success in selling coaching hinges on powerful rapport. Karl shares a proven three-step rapport-building method: genuine compliments, relatable conversations, and strategic framing (saying no to non-ideal clients to boost trust). He stresses, "People buy from people they like, and people like people like themselves." Selling to Seven-Figure vs. Smaller Business Owners Karl details the mindset differences between selling to affluent, driven business owners versus those just starting out. He shares the 10-10-80 influence frame, how to educate and impress experienced prospects, and why hunger (not mere motivation) is your #1 client selection metric. Universal Truths That Drive Success The episode wraps up with essential universal truths and time-tested advice—from the 80/20 rule and compounding wealth principles to the reality that "freedom lives in structure" and that laughter and play are keys to sustained energy and youthfulness in business. Notable Quotes "If you want to improve your closing, improve your opening. The opening is all about building rapport." "You can control your effort, not your outcome. Stack the odds in your favor with persistent action." "Lead generation isn't sexy, but it's what you're not doing and what's making you stuck." "People who read earn double what non-readers do. Teach something unique and awesome—affluent people respect that." "Trust is the currency of business. What are you doing every day to build and accelerate it?" "Being fun will open more doors than determination ever will." Actionable Takeaways Generate More Leads: Make a list of 100+ local businesses or prospects and commit to reaching out—via email, phone, or message—every single day, regardless of life's curveballs. Set Simple, Achievable Goals: Break big goals into three actionable steps and ruthlessly eliminate habits that lead to procrastination or hiding. Build Rapport, Not Scripts: Use heartfelt compliments, highlight common ground, and boldly state what you do not do—this authenticity attracts the right clients. Serve Before You Sell: Offer value and insights freely; your best prospects are seeking guidance, not just motivation. Learn and Teach Upmarket Clients: Don't just agree—explain ideas in ways they've "never heard before" to earn respect and premium fees. Leverage Social Proof: In presentations or networking, let happy clients tell their stories to build instant credibility and trust. Embrace Structure and Play: Consistent planning breeds freedom. And don't forget to make room for joy and play—laughter is a fountain of youth (and business energy). Resources Mentioned Profit Acceleration Software™ by Karl Bryan (focused.com)—Karl's unique tool for demonstrating ROI and closing high-fee clients Networking Groups: BNI, Chamber of Commerce, local business clubs for lead generation and rapport-building Books and Biographies: Elon Musk's biography for lessons on first principles and compounding success; Ryan Holiday and Stoic texts for focus and minimalism The Six-Figure Coach Magazine (free subscription): https://thesixfigurecoach.com/get-it Demo Request for Profit Acceleration Software™: https://go.focused.com/profit-acceleration If you enjoyed this episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait—visit Focused.com for resources and a community dedicated to your growth.

a16z general partner Julie Yoo talks with Nikhil Buduma, CEO and cofounder of Ambience Healthcare, to discuss how AI is transforming clinical workflows. They cover the early days of deep learning, why Ambience started by running a medical practice before building a platform company, and what it takes to achieve high clinician adoption rates at major academic medical centers. They also dig into the challenge of building products when AI capabilities change every few months, the real ROI that's finally converting CFOs, and why this might be the moment to reimagine the legacy EHR stack.   Resources: Follow Nikhil Buduma on X: https://twitter.com/nkbuduma Follow Julie Yoo on X: https://twitter.com/julesyoo Read the full transcript here: https://www.a16z.news/s/podcast   Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends! Find a16z on X: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Listen to the a16z Show on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX Listen to the a16z Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711 Follow our host: https://x.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Conferences still matter. But the way we design them must change.With rising costs, economic pressure, and AI reshaping professional development, association leaders can't afford events that stop at “great content.”In this episode, Penny Zenker shares:Why information is now a commodityWhat Millennials and Gen Z actually expect from eventsHow to use real-time feedback and live polling to increase engagementA practical framework for embedding accountability into your conferenceHow AI can personalize and extend impact long after the event endsBecause the real ROI of a conference isn't inspiration.It's implementation.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Host Carm Capriotto dives into the untapped power of Shop Management Systems (SMS) with business coach Dave Schedin and Ben Dexter, National Training Manager at NAPA TRACS. Together, they reveal how two often-overlooked tools, categories and canned jobs, can dramatically improve shop efficiency, consistency, and profitability. The conversation highlights how a smarter system setup leads to faster workflows, clearer data, and stronger decision-making. Key Topics Discussed Unlocking the Power of Categories: Dave Schedin explains the importance of tracking three core labor types: Diagnostic, Preventative Maintenance, and Repair. When categorized correctly, shop owners can pinpoint exactly where time and money are gained—or lost. Building the “Superhighway” to Faster Estimates: Schedin compares developing Canned Jobs to constructing a freeway: it takes an upfront investment of time, but once built, it enables rapid, efficient estimating. Professional Communication: Canned jobs help replace vague descriptions with clear, value-focused explanations. This allows newer advisors to communicate like seasoned professionals while ensuring consistent pricing, messaging, and storytelling across the shop. Turning Data into Profit: Ben Dexter reinforces the principle of “garbage in, garbage out”: without clean, organized data, shop owners are simply guessing. By mastering categories and canned jobs, shop owners can turn their management system into a powerful engine for clarity, consistency, and long-term profitability. Timestamps 00:00:00 – Introduction 00:03:15 – The Three Labor Categories (Diagnostic, PM, Repair) 00:05:45 – Creating Smart Warranty Categories 00:08:20 – Data Integrity: “Garbage In, Garbage Out” 00:14:15 – Canned Jobs & Professional Storytelling 00:16:30 – “Level 10” Jobs & Built-In Parts Triggers 00:18:00 – Reducing Advisor Cognitive Load 00:19:45 – Generic Jobs vs. Vehicle-Specific “Pro Jobs” 00:22:30 – Helping New Advisors Sound Like Pros 00:25:00 – Writing Complex Estimates in 2–3 Minutes 00:29:15 – The ROI: 15–20% Sales Growth Potential 00:31:00 – Building the Estimating “Superhighway” Dave Schedin, CompuTrek Automotive Management Systems. Dave's previous episodes HERE Ben Dexter, National Training Manager, NAPA TRACS. Find Ben's other episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the...

ClearMotion's active suspension technology aims to redefine ride comfort. By integrating advanced sensors, high speed actuators, and sophisticated control algorithms, the company has engineered a system that actively controls vehicle motion in real time, delivering levels of comfort, stability, and performance beyond what traditional passive suspension systems can achieve.In this episode, we sit down with Jerry and Joe from ClearMotion to break down how their active suspension system operates, the hardware and software architecture that powers it, the vehicle dynamics and physics behind ride comfort and body control, and what this technology could mean for EV platforms, autonomous vehicles, and the future of chassis engineering.https://www.clearmotion.com/Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/