Pushing your morals.
Links: Debate Video: https://www.youtube.com/watch?v=oz11RMCrGl0 The Righteous Mind book: https://www.amazon.com/dp/B0052FF7YM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Studies: https://www.psc.isr.umich.edu/dis/infoserv/isrpub/pdf/Theattitudinaleffects_2360_.PDF https://press.princeton.edu/titles/10923.html https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2562923/ https://www.ncbi.nlm.nih.gov/pubmed/16181440 http://www-bcf.usc.edu/~jessegra/papers/GrahamHaidtNosek.2009.Moral%20foundations%20of%20liberals%20and%20conservatives.JPSP.pdf http://psycnet.apa.org/record/1956-07306-001 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2244801/