Fifteen principles of persuasion, derived from both scripture and social science research. This five-part, 75 minute video series is based in the book Influencing Like Jesus (Broadman & Holman).
Based in the book Influencing Like Jesus: 15 Biblical Principles of Persuasion. In Part 2 of this series, Professor Zigarelli explains three approaches to relationship-building that lay the groundwork for positive, lasting influence.
Based in the book Influencing Like Jesus: 15 Biblical Principles of Persuasion. In Part 3 of this series, Professor Zigarelli presents three ways to influence people by reframing how they think (storytelling, contrast and metaphor)
Based in the book Influencing Like Jesus: 15 Biblical Principles of Persuasion. In Part 4 of this series, Professor Zigarelli overviews three types of evidence we can give to make a strong, persuasive case.
Based in the book Influencing Like Jesus: 15 Biblical Principles of Persuasion. In Part 5 of this series, Professor Zigarelli shows how, with the proper motives, exerting pressure can be a faithful and effective approach to persuasion.
Based in the book Influencing Like Jesus: 15 Biblical Principles of Persuasion. In Part 1 of this series, Professor Zigarelli explains three principles of persuasion that we should implement "before we ever say a word" to influence others.
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