Podcasts about Persuasion

Your team is leaving money on the table. Let's fix that.For 8 years, Weaver Sales Academy has helped 17,000+ insurance professionals sell more and close better. Ready to level up your team for Q3 & Q4?

What if the gap between what you want and what you get comes down to how you communicate? Today on The Next Big Idea Daily, we're exploring the art and science of human persuasion. MIT and Harvard Law negotiation experts John Richardson and Attia Qureshi bring us practical advice from their new book ⁠Never Settle: Persuasion and Negotiation Skills to Get What You Want⁠. Then, Sally Susman — Chief Corporate Affairs Officer at Pfizer and one of Forbes' World's Most Influential CMOs — shares strategies from her 2023 book Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World. Then, Whether you're trying to lead, persuade, or just get a better deal, these two have you covered.

► Ready to go deeper and work with Randy directly:https://randygage.com/breakthroughu/► Prefer audio? Get the podcast (and exclusive content):https://randygage.com/podcastWhat happens when a marketing strategist who generates millions in revenue sits down with a sales master to discuss the future of influence, authenticity, and human connection?In this episode of The Demand Leads Show, Randy joins Drewbie Wilson for a powerful conversation about sales, marketing, authenticity, and why genuine human connection is becoming more valuable than ever in the age of AI.Randy shares why sincerity and authenticity separate average salespeople from top performers, why chasing prospects is often the wrong strategy, and how creating value attracts the right people into your orbit. The discussion explores how AI is changing the sales landscape, why authenticity is becoming a competitive advantage, and how the best sales conversations happen when trust and value are already established.If you're an entrepreneur, marketer, salesperson, or business owner looking to build stronger relationships and increase your influence, this episode is packed with practical wisdom.⏱️ What You'll Discover:• Why authenticity is becoming a superpower in the AI era• The difference between chasing prospects and attracting them• How value-based marketing creates better sales opportunities• Why sincere communication builds trust and influence• The relationship between marketing and sales success• Randy's million-dollar tip for closing more business naturally• How to recognize when a prospect is ready for the next stepWho is This Guy?Randy isn't some influencer who listened to a couple podcastsand started posting hot takes. He's the streetwise founder of Prosperity Factory, Inc., who has been building and scaling businesses for more than 40 years. Randy has authored 16 bestselling books, translated into 25+languages, including his latest—Wealth Without Apology—and spoken to more than 2 million people across 50 countries. He's been inducted into both the Speaker Hall of Fame and Direct Selling Hall of Fame.But none of that is why people follow him.They follow him because he calls BS…and says what most people are too afraid to admit. When he's not rocking the stage or building his next project, you'll probably find him coaching a softball team somewhere.Connect with Randy:Instagram: randy_gage Twitter: randy_gage Facebook: randygage

Join us in this episode as world-renowned British anthropologist and evolutionary psychologist Robin Dunbar sits down to discuss the evolutionary, cognitive, and neurobiological foundations of human relationships. Best known for developing Dunbar's Number, Professor Dunbar has spent decades studying how the human brain shapes the size and structure of our social networks, offering groundbreaking insights into friendship, community, and social behavior. Professor Dunbar is Emeritus Professor of Evolutionary Psychology at the University of Oxford and a member of the Social and Evolutionary Neuroscience Research Group. His research explores the mechanisms behind social bonding in both humans and primates, helping explain why we form relationships the way we do and how social connections influence well-being, cooperation, and group success… This discussion covers: The origins and meaning of Dunbar's Number Why humans can only maintain a limited number of meaningful relationships What happens when human group size increases The evolutionary role of friendship and community Why are human relationships structured the way they are – and what does science reveal about building stronger communities? Listen in as Professor Dunbar shares decades of research on the social brain and the hidden architecture of human connection! Connect with Robin Dunbar:  University of Oxford Profile ResearchGate Publications LinkedIn

On this episode of the Basu & Godin Notebook ⬇️➡️ Farewell to Pascal Vincent (0:00)➡️ Which profile for his replacement? (11:15)➡️ More awards-related honours for Habs players (24:00)➡️ Destination: Montreal (35:15)#hockey #canadiensmtl #basuandgodin #thenotebook #habs #podcast -Subscribe on our website for exclusive content➡️ https://www.basuandgodin.com/X ➡️ https://x.com/BasuAndGodinInstagram ➡️ https://www.instagram.com/basuandgodin/Facebook ➡️ https://www.facebook.com/profile.php?id=61566955796748TikTok ➡️ https://www.tiktok.com/@basuandgodin This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.basuandgodin.com/subscribe

Martina Dove, researcher specializing in scam psychology and author of the book “The Psychology of Fraud, Persuasion and Scam Techniques: Understanding What Makes Us Vulnerable”

Justin pitches Rachel and Larry on why they need to finally give a certain game a chance. Enjoy!!

It's way too common for therapists to feel confused and frustrated with their model. Many counselors feel like their models work for some but feel hopeless with certain clients. Worst of all is when therapists feel like a "rent-a-friend" instead of a catalyst for change. I'm Dr. Jordan Harris, and I help therapists move from "lost" to "confident" by mastering the meta-skills of clinical excellence. My approach isn't about learning another model—it's about knowing when and how to use the tools you already have to create deeper, more transformative emotional encounters. In my trainings, we focus on four key pillars: Motivation: Working with (not against) client resistance. Persuasion: Engaging clients so they show up hopeful and ready. Experiencing: Moving past surface-level talk into deep emotional work. Body Language: Reading non-verbal cues for true clinical attunement.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2075: Jeff Goins reveals that influence rarely comes from charisma, status, or manipulation. The people who build meaningful connections and open unexpected doors are often the ones willing to ask boldly, listen sincerely, and treat influential people like human beings instead of gatekeepers. His practical stories and refreshing take on leadership show how authenticity and accessibility can transform your relationships, opportunities, and confidence. Read along with the original article(s) here: https://goinswriter.com/influence-people/ Quotes to ponder: "We humans have a bad habit of talking ourselves out of greatness." "The real secret to winning friends and influencing people is anyone can do it. You just have to ask." "There are people out there, waiting to connect with those bold enough to ask." Episode references: How to Win Friends and Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […] The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

pWotD Episode 3321: Anthony Head Welcome to popular Wiki of the Day, spotlighting Wikipedia's most visited pages, giving you a peek into what the world is curious about today.With 900,115 views on Friday, 5 June 2026 our article of the day is Anthony Head.Anthony Stewart Head (20 February 1954 – 1 June 2026) was an English actor and singer. Primarily a performer in musical theatre, he rose to fame in the UK in the 1980s following his role in the Gold Blend couple television advertisements for Nescafé, which led to major roles in several television series. Head was best known for his prominent role as Rupert Giles in Buffy the Vampire Slayer (1997–2003), as well as the Prime Minister in Little Britain (2003–2006), Uther Pendragon in Merlin (2008–2012), and Rupert Mannion in Ted Lasso (2020–2023). He was also known for his distinctive baritone voice, in advertising and voice roles such as Herc Shipwright in BBC Radio 4's Cabin Pressure (2011–2014). On film, he was known for his roles in Persuasion (2007), Ghost Rider: Spirit of Vengeance (2011), The Iron Lady (2011), Percy Jackson: Sea of Monsters (2013) and Upgraded (2024).This recording reflects the Wikipedia text as of 03:47 UTC on Saturday, 6 June 2026.For the full current version of the article, see Anthony Head on Wikipedia.This podcast uses content from Wikipedia under the Creative Commons Attribution-ShareAlike License.Visit our archives at wikioftheday.com and subscribe to stay updated on new episodes.Follow us on Mastodon at @wikioftheday@masto.ai.Also check out Curmudgeon's Corner, a current events podcast.Until next time, I'm neural Brian.

Dive into the fascinating world of human behavior with our overview of Dr. Robert B. Cialdini's groundbreaking book, "Influence: The Psychology of Persuasion". Discover the secret psychological principles that cause people to say "yes" automatically, reacting like a preprogrammed tape playing in their minds. This video breaks down the six powerful "weapons of influence" used by compliance professionals every day: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. Whether you want to learn how to ethically persuade others or simply protect yourself from the subtle manipulation tactics of the modern world, understanding these automatic mental shortcuts is essential for navigating today's information-heavy environment.#tags #Influence #RobertCialdini #PsychologyOfPersuasion #PersuasionSkills #WeaponsOfInfluence #BehavioralPsychology #SocialProof #ScarcityMindset #SalesPsychology #BookSummary #SelfImprovement #MarketingPsychology

Do you really win the negotiation if it means losing the relationship?You might think that successful negotiation means getting what you want here and now. But Stan Christensen says this short-sighted view is selling many negotiators short.Christensen is a professional negotiator, host of the All Things Negotiation podcast, and instructor of one of Stanford's most popular courses on the subject. His core insight: most negotiations happen with people you'll see again — which means success isn't about claiming victory, it's about building long-term, mutually beneficial relationships. “Most people think of negotiation statically,” he says. “It's you and I. There's a fixed pie. We're trying to get more for ourself and less for the other party. In reality, 95% of negotiations are gonna be with people you see again, so I define success as contributing to the value of the long-term relationship.”In this episode of Think Fast, Talk Smart, Christensen and host Matt Abrahams explore what it takes to negotiate well — from the power of listening and asking questions to managing emotions and communicating for collaboration. Whether you're negotiating a business deal or just deciding where to go to dinner, Christensen shows why every negotiation is an opportunity to strengthen the relationship.Episode Reference Links:Stan ChristensenAll Things Negotiation PodcastEp.15 The Art of Negotiation: How to Get More of What You WantEp.204 Tough Talks: Turn Tension Into Trust Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedIn Chapters:(00:00) - Introduction (02:11) - What Is Negotiation? (02:50) - Negotiating Every Day (03:52) - The Power of Listening (05:25) - Asking Better Questions (07:26) - Handling Emotions (08:24) - Authentic Emotion (09:22) - Body Language Matters (10:13) - Collaboration in Negotiation (11:51) - Framing Conversations (13:16) - Setting the Agenda (14:38) - Co-Creating Structure (16:14) - A Common Negotiation Mistake (16:53) - Why Start a Podcast (17:57) - Learning from Guests (18:54) - The Final Three Questions (26:15) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Unleash your Superhuman potential with AI that meets you where you work. Learn more at superhuman.comJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

How the 90s favorite $4 billion bookstore chain sleepwalked into bankruptcy...

We're celebrating the paperback release of These Summer Storms this week, and that means we're talking about the weather! We talk about rain and snow and wind and tempests and tornadoes and monsoons, and we talk about why we all like weather in books so much (hint, it's because it's dialed up to 11).Tell us all about your favorite weather in romance novels and find an endless list of books that are as wild and stormy as you like over at the Fated Mates Discord, accessible to our Patreon subscribers. By joining the Patreon, you meet other Fated Mates listeners and get an extra monthly episode from us. Support us and learn more at fatedmates.net/patreon.Our next read along is Seven Days in June by Tia Williams. Get it at Amazon, Barnes & Noble, Kobo, Apple Books, wherever you get your books, or with your monthly subscription to Kindle Unlimited.NotesWe are fans of Mayor Mamdani, texting Sarah about the weather. This lady didn't get the memo, but we hope she's okay. After this episode was recorded, the Knicks were headed to the MNBA finals, and the Mayor repealed bedtimes for all the kids in New York. Could we love him any more?Eric was camping, which Sarah and I imagine is like Ferngully, but it was real rainy.Half agony and half hope is from Persuasion, which just goes to show you that you can never read Jane Austen and still get the basics!Send Help is a movie with Rachel McAdams and it's basically light horror, maybe? Idk, Jen covered her eyes a lot, but it was super fun.It was a dark and stormy night is from Snoopy, and also an 1830 novel called Paul Clifford by Edward Bulwer-Lytton, who was an aristocrat! He was the first Baron Lytton! Paul Clifford is an example of a Newgate novel.Snowed-in is a subset of forced proximity, but the snowed-in is a symbol.You can watch People We Meet on Vacation on Netflix.Speaking of Crash Landing on You and weather.James Joyce was afraid of thunderstorms.Sophia Benoit will be with Sarah at Book Club Bar in Brooklyn on June 23rd, and with Jen at Women & Children First in Chicago on June 24th. Sarah will be with Mary Kay Andrews on Long Island on June 12th.SponsorsRachel Griffiths, author of Just for the Season, available for preorder in print, ebook, audiobook from Amazon, Apple Books, Barnes & Noble, Kobo, signed from the Ripped Bodice, or wherever you get your books.Lulu Morris, author of The Dating Pact, available for preorder in print, ebook, audiobook from Amazon, Apple Books, Barnes & Noble, Kobo or wherever you get your books.W by Wattpad Books, publishers of Sabrina Blackburry's Half Wylde. Available in print and ebook from Amazon, Apple Books, Barnes & Noble, Kobo, or wherever you get your books.The RestFor even more info about this episode, and to explore everything Fated Mates has to offer, visit: https://fatedmates.net/episodes/2026/6/1/s0836-weather-is-genre-these-summer-storms-paperback If you wish you had six more days in a week of people talking about romance, may we suggest joining our Patreon? Aside from an additional episode every month you get access to our Discord, where other romance readers are talking about books they love (and many other things!) all the time. It's so fun! Learn more about the Patreon and go join those cool people who love romance as much as you do at patreon.com/fatedmates. Beyond your favorite podcast app, you can find us on Instagram, Threads, Blue Sky, Tumblr, and probably some other places, too, if you look hard enough. If you've never listened to our Stop Book Banning episode, there's no better time than now.

What makes someone buy—and what makes them tune out? In this episode, Christina Lecuyer sits down with James Newell, founder of Clear Sales Message, to unpack the communication strategies that help businesses stand out, connect with the right audience, and drive more sales. James shares powerful insights into buyer psychology, why most entrepreneurs struggle to clearly communicate their value, and the simple shifts that can transform your messaging. Beyond business, James opens up about overcoming personal challenges, learning to ask for help, and redefining success through happiness and fulfillment. Whether you're an entrepreneur looking to attract more clients or someone navigating your own growth journey, this conversation is packed with practical wisdom and perspective-shifting takeaways. About James Newell James Newell is the creator of Clear Sales Message™ and Practical Sales Training™. He helps businesses explain what they do more clearly so buyers understand faster, trust quicker and convert more often. His work focuses on sales messaging, buyer psychology, commercial communication and conversion improvement. James is also the host of The Daily Sales Message podcast, with more than 1,000 episodes covering sales, communication, trust, differentiation and buyer psychology. Connect with James on LinkedIn   If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes   CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

What if a few simple changes to the words you use could dramatically improve patient compliance, treatment acceptance, and communication?In this episode of the Podiatry Legends Podcast, Tyson E. Franklin welcomes back a good friend and communication expert, Dave Frees. Dave has trained lawyers, business leaders, special forces personnel, interrogators, and high-performance professionals in the art of influence and communication.Recorded in Tyson's backyard in Cairns, this conversation explores ten powerful language patterns inspired by the work of renowned psychiatrist and hypnotherapist Dr Milton Erickson.Before anyone panics, this isn't about manipulation for manipulation's sake. As Dave explains, all communication influences people. The real question is whether that influence is being used ethically and with positive intent.Throughout the episode, Tyson and Dave unpack practical communication techniques that podiatrists can immediately apply in consultations. Visit the Podiatry Legneds Website - https://www.podiatrylegends.com/Looking for a Podiatry Business Coach that has actually done what they teach? Stop looking and visit https://www.tysonfranklin.com/ 

Jon Benson — the inventor of the video sales letter and a copywriter responsible for over $1 billion in revenue — joins the show to explore what happens to human creativity as AI takes on more of the work. Jon shares how he accidentally stumbled into copywriting, why ethical persuasion rooted in personal values outperforms manipulation, and how he's built a system of AI "clones" that handle everything from sales pages to email sequences. He explains the frustrating reality of training AI to write like a human (hint: it hates commas), why knowledge remains the ultimate competitive advantage, and how the window to get ahead of the AI wave is closing fast. If you're an entrepreneur wondering where to start, this episode will show you exactly what's possible — and what's at stake if you wait. New sponsor alert: Jason Gagne's Good2GoBody 90-day beginner fitness program - https://good2go.podia.com/?coupon=LIONSJOHN Video Chapters 0:53 — Intro & Sponsor: Good to Go Body 90-Day Program 2:11 — Meet Jon Benson: Inventor of the Video Sales Letter 5:33 — Ethical Persuasion: Writing to People's Core Values 8:03 — How Jon's AI System Works (and Why AI Is So Stubborn) 11:02 — Eliminating AI-isms: Making Copy Sound Human 17:03 — The Role of Humans When AI Can Do Almost Everything 22:43 — Getting Started: youcloned.ai Free PDF & Tools 27:13 — The AI Timeline: You Don't Have a Year 33:10 — The Conversion Lab: Weekly Coaching with Jon & His Wife 36:19 — The Future: Hyper-Personalized Marketing & the AI Economy Links & Resources

Jon Benson — the inventor of the video sales letter and a copywriter responsible for over $1 billion in revenue — joins the show to explore what happens to human creativity as AI takes on more of the work. Jon shares how he accidentally stumbled into copywriting, why ethical persuasion rooted in personal values outperforms manipulation, and how he's built a system of AI "clones" that handle everything from sales pages to email sequences. He explains the frustrating reality of training AI to write like a human (hint: it hates commas), why knowledge remains the ultimate competitive advantage, and how the window to get ahead of the AI wave is closing fast. If you're an entrepreneur wondering where to start, this episode will show you exactly what's possible — and what's at stake if you wait. New sponsor alert: Jason Gagne's Good2GoBody 90-day beginner fitness program - ⁠https://good2go.podia.com/?coupon=LIONSJOHN⁠ Video Chapters 0:53 — Intro & Sponsor: Good to Go Body 90-Day Program 2:11 — Meet Jon Benson: Inventor of the Video Sales Letter 5:33 — Ethical Persuasion: Writing to People's Core Values 8:03 — How Jon's AI System Works (and Why AI Is So Stubborn) 11:02 — Eliminating AI-isms: Making Copy Sound Human 17:03 — The Role of Humans When AI Can Do Almost Everything 22:43 — Getting Started: youcloned.ai Free PDF & Tools 27:13 — The AI Timeline: You Don't Have a Year 33:10 — The Conversion Lab: Weekly Coaching with Jon & His Wife 36:19 — The Future: Hyper-Personalized Marketing & the AI Economy Links & Resources *

Jon Benson — the inventor of the video sales letter and a copywriter responsible for over $1 billion in revenue — joins the show to explore what happens to human creativity as AI takes on more of the work. Jon shares how he accidentally stumbled into copywriting, why ethical persuasion rooted in personal values outperforms manipulation, and how he's built a system of AI "clones" that handle everything from sales pages to email sequences. He explains the frustrating reality of training AI to write like a human (hint: it hates commas), why knowledge remains the ultimate competitive advantage, and how the window to get ahead of the AI wave is closing fast. If you're an entrepreneur wondering where to start, this episode will show you exactly what's possible — and what's at stake if you wait. New sponsor alert: Jason Gagne's Good2GoBody 90-day beginner fitness program - https://good2go.podia.com/?coupon=LIONSJOHN Video Chapters 0:53 — Intro & Sponsor: Good to Go Body 90-Day Program 2:11 — Meet Jon Benson: Inventor of the Video Sales Letter 5:33 — Ethical Persuasion: Writing to People's Core Values 8:03 — How Jon's AI System Works (and Why AI Is So Stubborn) 11:02 — Eliminating AI-isms: Making Copy Sound Human 17:03 — The Role of Humans When AI Can Do Almost Everything 22:43 — Getting Started: youcloned.ai Free PDF & Tools 27:13 — The AI Timeline: You Don't Have a Year 33:10 — The Conversion Lab: Weekly Coaching with Jon & His Wife 36:19 — The Future: Hyper-Personalized Marketing & the AI Economy Links & Resources

Jon Benson — the inventor of the video sales letter and a copywriter responsible for over $1 billion in revenue — joins the show to explore what happens to human creativity as AI takes on more of the work. Jon shares how he accidentally stumbled into copywriting, why ethical persuasion rooted in personal values outperforms manipulation, and how he's built a system of AI "clones" that handle everything from sales pages to email sequences. He explains the frustrating reality of training AI to write like a human (hint: it hates commas), why knowledge remains the ultimate competitive advantage, and how the window to get ahead of the AI wave is closing fast. If you're an entrepreneur wondering where to start, this episode will show you exactly what's possible — and what's at stake if you wait. New sponsor alert: Jason Gagne's Good2GoBody 90-day beginner fitness program - https://good2go.podia.com/?coupon=LIONSJOHN Video Chapters 0:53 — Intro & Sponsor: Good to Go Body 90-Day Program 2:11 — Meet Jon Benson: Inventor of the Video Sales Letter 5:33 — Ethical Persuasion: Writing to People's Core Values 8:03 — How Jon's AI System Works (and Why AI Is So Stubborn) 11:02 — Eliminating AI-isms: Making Copy Sound Human 17:03 — The Role of Humans When AI Can Do Almost Everything 22:43 — Getting Started: youcloned.ai Free PDF & Tools 27:13 — The AI Timeline: You Don't Have a Year 33:10 — The Conversion Lab: Weekly Coaching with Jon & His Wife 36:19 — The Future: Hyper-Personalized Marketing & the AI Economy Links & Resources

Persuasion isn't about being pushy, it's about helping people understand, connect with, and act on your ideas. In this episode, I sit down with communications expert, TEDx speaker, and author of How to Get What You Want, Josh Bandoch, to explore the art and science of persuasion. In this conversation, you'll learn: Why great ideas often fail without great communication The "Persuader's Mindset" and why persuasion starts with putting your audience first The role emotional intelligence plays in influence The surprising power of positivity in leadership and persuasion The "Granny Test" for making complex ideas simple and memorable Connect with Josh and buy his book HERE. FREE CLASS June 2: SPEAK TO BE REMEMBERED - REGISTER HERE

On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and […] The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.

Sunday May 10, 2026

Persuasion isn't about winning an argument.It's about building trust, creating connection, and moving forward—together.In this powerful and perspective-shifting episode, I sit down with Danny Bobrow—ultra-endurance athlete, mountaineer, and creator of the Persuasion Blueprint—to explore what real influence looks like in high-stakes situations, relationships, and business.Danny's journey is anything but ordinary. Born with a visual impairment that limited his ability to participate in many team sports, he initially gravitated toward individual pursuits like martial arts. As Danny later stepped into the world of mountaineering and multi-day endurance races—where success depends entirely on team cohesion—he was forced to develop a completely new skill set: how to lead, support, and influence others when everything is on the line.And what he discovered may surprise you.In This Episode, We Explore:Why persuasion is not manipulation—but influence without coercionThe key difference between convincing someone and moving forward togetherWhy logic alone fails in moments of stress, fatigue, or emotional overwhelmHow endurance racing revealed the true nature of leadership and communicationThe concept of psychological fatigue—and how it limits our potentialWhat it really means to listen in a way that builds trustThe 3 C's of High-Trust CommunicationDanny shares a simple yet powerful framework that transforms how we connect with others:1. Caring: It's not about what you say—it's about what they feel. People need to feel seen, heard, and valued.2. Connection: Trust is built when someone feels understood—when they believe, “This person gets me.”3. Collaboration: This is the turning point—when someone shifts from hesitation to full commitment: “I'm in.”From the Mountain to the MarketplaceDanny explains how these principles extend far beyond endurance races.He has trained organizations to:Recover lost revenue caused by poor communicationBuild strong, trust-centered culturesIncrease customer loyalty and referralsCreate “raving fans” through authentic connectionBecause at the end of the day—people don't follow logic.  They follow trust.Emotional Ecosystems & the “Lizard Brain”We also dive into the idea of emotional ecosystems—how many of us tie our identity to our opinions. When those opinions are challenged, it can feel like a personal attack.Danny explains how to:Separate identity from perspectiveCreate emotional safety in conversationsMove from reactive, survival-based thinking (“lizard brain”) to thoughtful, intentional communication (This shift is essential if we want to truly listen, understand, and connect)Connect with Danny Bobrow:Learn more about Danny and the Persuasion Blueprint:https://www.dannybobrow.comGet involved with Climb for a Cause:https://www.climbforacause.org/If you enjoyed this episode, please share it with someone who could benefit, subscribe, and leave a rating and review.And for free resources to help you heal, grow, and thrive, visit:

Email: bidemiologunde@gmail.comIn this episode, host Bidemi Ologunde examines how short-form clips from podcasts, songs, and movies are reshaping persuasion online. Why do thirty-second clips often feel more convincing than full arguments? How can entertainment, fandom, and creator culture become delivery systems for influence operations? What happens when AI-generated voices, synthetic video, and algorithmic feeds make propaganda faster, cheaper, and more emotionally targeted? Bidemi explores the healthy uses of clip culture, the risks of context collapse, and the emerging future of media literacy in an age where attention itself has become strategic terrain.

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Daniel Daughhetee joins Ronnie in talking about Season 9's "Persuasion", an episode with close up magic, hypnosis and various other things the hosts detest. Drowned bodies are showing up in...the middle of the desert? Truly the answer to this mystery is much less interesting than you'd think. Also, what's up with Reid's mom? Could they just not afford Jane Lynch or is something nefarious afoot? Check out the upcoming eighth season of Ronnie and Daniel's Star Wars novel podcast, Thrawnderdome, at https://feeds.acast.com/public/shows/thrawnderdome.

Luxa https://linktr.ee/LuxaStrata welcomes Charlie from It Cometh https://www.instagram.com/it_cometh?igsh=N2V1OWUwN3plNW9w to talk about the creation of a hypersigil metal album, using astral work for creative inspiration and magical instruction, the magician's voice and vocal techniques, glamour magic and performance, tattoos, and more! Also hear an original track from It Cometh's upcoming album. Hail Balsamus!Luxa also shares thoughts about influence and persuasion and an update about The Green Mushroom Project https://greenmushroomproject.com/ and Void House- creating consent centered magical spaces for conducting group work both in person and online, investigating the magical and alchemical properties of consent, and providing consent education to magically inclined people. Thanks for listening to the Lux Occult Podcast! Support the show by helping Luxa buy books and curtail other costs, as well as taking a bibliomancy break by giving on Patreon: https://www.patreon.com/luxoccult . Or, Buy Me a Coffee.com is an option for a one time donation: https://www.buymeacoffee.com/luxoccultpod?new=1 We would love to hear from you! Please send your thoughts, questions, suggestions or arcane revelations to luxoccultpod@gmail.com or message on Instagram @luxoccultpod https://www.instagram.com/luxoccultpod/ and on BlueSky https://bsky.app/profile/luxastrata919.bsky.socialCheck out the Lux Occult YouTube Channel:https://www.youtube.com/channel/UCn8n4oQIH1uo08NhMvjjlBIt Cometh Bandcamp https://itcometh.bandcamp.com/ Charlie Horse Tattoo https://www.instagram.com/charlie.horse.tattoo/Merch! https://www.etsy.com/shop/IlluminIndustriesCommunity Protection Salt Ritual https://docs.google.com/document/d/1Atu6rNWkCSajdF6Fp6KYiMSHk7Sai-6IAlZfopNKFOU/edit?usp=sharing Music for Good: A Mixtape for MN Mutual Aid by Community Aid Network MN (CANMN) https://canmn.bandcamp.com/album/music-for-good-a-mixtape-for-mn-mutual-aidCheck out The Consent Academy https://www.consent.academy/Find Luxa's work published in Serpents of Circe: A Manual to Magical Resilience edited by Laura Tempest Zakroff and Ron Padrón https://revelore.press/product/serpents-of-circe-a-manual-to-magical-resilience/Referenced in today's episode:Influence: The Psychology of Persuasion by Robert B. CialdiniVisual Magick by Jan FriesMind Games Podcast https://www.k-scope.com/mindgamesLux Occult is produced by Luxa Strata. All Rights Reserved. 2026.

Ryan Alford sits down with Jeanne Sparrow for a conversation about leadership, communication, and why authenticity is more than just “being yourself.” Jeanne shares how her media career, family storytelling roots, and work as an author and speaker shaped her view that real influence comes from spoken communication, memorable stories, and service to others. She also explains why so many teams struggle internally before they struggle externally, and why spoken confidence is becoming a bigger advantage as more people rely on text, email, and AI to do their talking for them. Ryan connects with Jeanne especially around marketing, persuasion, and what it really means to sell an idea in a way people remember. This episode is especially useful for leaders, entrepreneurs, speakers, and anyone navigating a career or identity transition. Topics Covered - Jeanne Sparrow's path from radio and TV to speaking and authorship - Why stories stick more than lists or information - How authenticity and service work together - Why strong communication is still a competitive advantage - The gap between school performance and real-world performance - How leaders can communicate with more clarity and impact - Why AI will not replace human motivation and spoken influence Links - Jeanne Sparrow official site: jeannesparrow.com - Fearless Authenticity book page: jeannesparrow.com/book - Ryan Alford official site: ryanisright.com

Episode SummaryIn this episode, Morgan sits down with former military operator, behavioral expert, and communication specialist Chase Hughes to break down the hidden psychology behind influence, persuasion, and human behavior.Chase shares how elite interrogation and behavioral techniques can be applied to sales, leadership, negotiation, relationships, and everyday communication. From identity framing and covert influence to metaphors, elicitation, and detecting deception, this episode dives deep into how people make decisions often without realizing it.The conversation explores why resonance matters more than persuasion, how to guide people toward their own conclusions, and the neuroscience behind trust, communication, and compliance. Chase also explains how these same principles are used in military intelligence, legal trials, and high-level sales environments.This episode is a masterclass in influence, communication, and understanding human nature.Episode Timestamps0:00 Intro & The Psychology of Influence 0:51 Meet Chase Hughes 2:06 Taking Control of Conversations 4:06 Resonance vs Persuasion 6:08 Identity & Human Behavior 9:09 The Power of Identity Framing 12:10 Metaphors & Influence 15:08 Overcoming Fear & Rejection 17:57 Dreamfest 18:51 The Neuroscience of Communication 21:31 Plato, Persuasion & Human Nature 24:11 Influence in Sales & Trials 28:21 Selling Through Human Psychology 31:02 Why Scripts Don't Work 32:39 Elicitation & Getting People to Open Up 37:55 Detecting Lies & Behavioral Changes 43:18 The Confession Formula Explained 46:22 Using Influence in Everyday Life 47:14 Social Anxiety & Confidence 47:28 Dreamfest Reminder 48:42 NCI Sales & Human-Based Selling 50:16 Building Better Relationships Through Communication 51:13 Final Advice to His Younger Self About Chase HughesChase Hughes is a former military operator, behavioral profiling expert, and founder of Neuro-Cognitive Intelligence (NCI).After serving 20 years in the military, Chase transitioned into teaching advanced human behavior, influence, and interrogation techniques used by intelligence agencies, law enforcement, and high-level negotiators around the world.Today, he trains professionals in communication, sales, behavioral analysis, and leadership through the lens of neuroscience and psychology. His work focuses on helping people understand how humans think, make decisions, and build trust.Dreamfest Detailshttps://dreamfest2026.comConnect with Chase & NCIhttps://www.instagram.com/chasehughesofficialhttps://www.nci.university/ Connect with Mehttps://www.youtube.com/@morgantnelsonhttps://www.instagram.com/morgantnelson

Persuasion seems conspicuously absent from our politics.  Not shouting, denouncing, or trying to convince the "other side" that they're wrong, evil, or both.  But the good faithed attempt to reach the hearts, minds, and emotions of others and persuade them to our point of view.  Why?  Why is persuasion so hard?  And is it even possible to persuade in an era of political polarization?   Saving Elephants host Josh Lewis welcomes fellow "Josh"—Josh Bandoch—on the show to discuss his latest book, How to Get What You Want: Mastering the Art and Science of Persuasion, and to explore how persuasion can engage with how the human brain is actually wired.   About Josh Bandoch Bio from Illinois Policy   Josh Bandoch is the Head of Policy at the Illinois Policy Institute.   His research focuses on empowering people to rise out of poverty, increasing social mobility, improving housing affordability, and removing barriers to opportunity (e.g. burdensome regulations). His work has appeared in popular outlets like National Review, Real Clear Policy, RealClearMarkets, Chicago Tribune, Chicago Sun-Times, Crain's Chicago Business, The Washington Examiner, The Washington Times, and Discourse, as well as peer-reviewed journals like Political Studies. He regularly appears in the media to discuss these and other policy issues, and speaks regularly at local and national events.   He is the author of The Politics of Place: Montesquieu, Particularism, and the Pursuit of Liberty (University of Rochester Press, 2017), which has received numerous positive reviews. He's currently working with his literary agent to submit his book manuscript on persuasion to publishers. He's using his persuasion research to develop strategies to advocate for policies that expand freedom and prosperity.   Josh is a member of the American Enterprise Institute's Leadership Network – a policy education and professional development program for state-based leaders in public, private, and nonprofit sectors. Before joining IPI, Josh was a Research Fellow at the Competitive Enterprise Institute, a speechwriter for numerous senior government officials, a strategic communications consultant at Booz Allen Hamilton, and a postdoctoral fellow at Brown University and the University of Wisconsin-Madison.   He earned his bachelor's in Government and Politics from the University of Maryland, College Park, and his Ph.D. in Political Science from the University of Notre Dame.   To learn more about Josh, check out his website joshuabandoch.com  

Brenna and Joe return to discuss the eight episode S01 adaptation of Finding Her Edge, co-created by Jeff Norton and Shelley Scarrow (disappointingly - she worked on Canadian faves like Wynona Earp and Being Erica).This is BAD on multiple levels (try to count Joe's innumerable rants), most egregiously in how little anyone seems to care. Plus: digging into that Rotten Tomatoes score; the show's mishandling of queer characters; Brenna's disdain for Persuasion comparisons; and lots of snorts/laughs! Wanna connect with the show? Follow us on Instagram and BlueSky @HKHSPod or use the hashtag #HKHSPod:> Brenna: @brennacgray> Joe: @bstolemyremote (Instagram) or @joelipsett (BlueSky)Have a mail bag question? Email us at hkhspod@gmail.com Theme music: Rewind Kid "Rhythm Revolution" Hosted on Acast. See acast.com/privacy for more information.

How can you supercharge your creativity in an age when AI is reshaping everything — including how we write, edit, and market our books? What does it look like to use AI as a genuine creative partner rather than a shortcut? And could professional speaking become an income stream that complements your writing career? With James Taylor. In the intro, Audible's new royalty model; New royalty model details [ACX; Kindlepreneur]; Public Speaking for Authors, Creatives and other Introverts; Why Indie Authors Should Ignore the Market's Mood and Focus on their Mission [Self-Publishing with ALLi]; Lichfield Cathedral; This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn James Taylor is a nonfiction author, professional speaker, podcaster, and entrepreneur who helps people unlock their creative potential. He hosts the SuperCreativity Podcast and his latest book is SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How to define creativity and why it's becoming the most valuable skill in the age of AI The five stages of the creative process — and the stage most people skip Three types of creative purpose: play, self-expression, and legacy How James used multiple AI tools alongside human collaborators to write, edit, and market SuperCreativity Bulk book sales, industry-specific editions, and revenue models for nonfiction author-speakers Practical tips for authors who want to break into professional keynote speaking You can find James at JamesTaylor.me. Transcript of the interview with James Taylor Jo: James Taylor is a nonfiction author, professional speaker, podcaster, and entrepreneur who helps people unlock their creative potential. He hosts the SuperCreativity Podcast and his latest book is SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. Welcome to the show, James. James: Well, thank you for having me as a guest. I'm looking forward to this conversation today. Jo: It's going to be really good. First up— Tell us a bit more about you and how you got into writing and publishing. James: Well, today I'm a professional keynote speaker, so I deliver about fifty to a hundred keynotes per year in twenty-five-plus countries. Primarily I speak on creativity, innovation, and artificial intelligence. Go back into my deepest, darkest history—I actually used to manage rock stars. That was my old job. I used to be in the music industry for many, many years. I worked with members of The Rolling Stones, and for our listeners in the UK, I managed bands like Deacon Blue. Then I went to the dark side. In 2010, I moved to California to work in Silicon Valley, to work in the world of tech. That got me involved in artificial intelligence. Right about 2017, I was speaking at an event in San Francisco and someone came up to me and said, “You realise you could probably speak for a living, you could do this for a living.” So I thought, well, how does that work? And he told me. Then I embarked on the career that I have today, which is primarily as a speaker, with writing now coming a bit more to the fore. Jo: Wow, I remember Deacon Blue. James: Yes. Jo: “Dignity.” That's crazy. Very, very cool backstory there, but we'll come back to the career side of things. Let's get into super creativity, because my listeners are certainly creatives. Most of the listeners will have a book either on the way or they might even have lots of books. So we all do want to be super creative. How do you define creativity, and why is it important to keep focusing on this even if we do identify that way? James: For me, creativity is about bringing new ideas to the mind. Innovation is about bringing new ideas to the world, but without creativity, there is no innovation. So creativity is really the engine of innovation. Whether that is designing new products, new services, or creating new works of art and new books. The reason that creativity is becoming more important is because of what we're seeing right now in terms of artificial intelligence. AI is going to replace a lot of the non-creative tasks that we currently do in our jobs. If you look at things like the World Economic Forum, there was recently a study with a thousand global business leaders, and work from companies like LinkedIn—they all highlight that creativity is going to be one of the foremost important soft skills for this new future. So creativity, strangely, will actually become more important, not less important, as we go ahead. That's the creativity side. Probably for many of the listeners here, they'll consider themselves to be creative. That is not the norm. As I mentioned, I speak in about twenty-five countries a year, and if I ask the audiences—primarily corporate audiences—to put their hands up if they consider themselves to be creative, only between ten to forty per cent of the audience will raise their hands. So part of my job is to show them why they are more creative than they think they are and why we're all born with this creative potential. Then moving into the super creativity side, it's really to show them how they can augment that creativity by collaborating more deeply with other people or machines—things like artificial intelligence. So SuperCreativity, the book that I've written and the speeches I give on it, is really about how we can augment our individual creativity by collaborating more deeply with other people or artificial intelligence. For me, that's been the thing I've been fascinated by for the past few years, and probably for many of our listeners who are now using AI in their writing, their researching, and their marketing of their books, they're probably getting into this space as well. I really wanted to dive into that—both the collaboration with other people and with machines and AI. Jo: In terms of the super creativity then, do you have any practices or ideas? Before we get into collaboration, many of us authors work alone—and of course we can come back to the AI stuff in a minute—but in terms of super creativity, are there ways that we can even supercharge what we do already? Then, of course there are people listening who might not feel creative. So give us a few tips on how we can potentially change our mindset or become even more creative. James: In the book I talk about what I call the eight Ps of super creativity, which are purpose, personality, practice, people, process, place, product, and persuasion. Persuasion is really the marketing piece at the end. Probably the one that could be most useful to many listeners today is the practice piece—the practice or the process side of things. For many of us, what that usually consists of is just having some type of daily creative practice. Different people do it in different ways. Many of your listeners will know the works of people like Julia Cameron—the morning pages style of having some type of daily practice. Other people do it in slightly different ways. The process bit is really interesting. I talk about this creative process that we all have, and I talk about these five stages of the creative process. The first stage, let's say if we're writing a book, is really that preparation stage. That is usually the stage where we are trying to absorb as much information as possible about the thing that we're going to be writing about. The topic, if it's nonfiction, or going to the places, visiting the scenes that we're going to set certain things within for the book. So that preparation stage is really about absorbing as much information as possible from the outside. It's not going to look very creative. We're just absorbing at that stage. Now the mistake that a lot of people tend to make is they immediately try to jump from that preparation stage to looking to generate ideas. But what all the studies show us is we should spend a little bit of time in what we call the incubation stage. This is where it's often very useful if we've done some research, that we put things to one side for a little while, maybe a few weeks, move on to another project, think about something completely different. Your brain will continue to work in the background. Your unconscious brain will work on that content you've been absorbing. Then what often happens as a result of that is we come to this third stage, which is that insight stage—that aha moment. That happens for various different reasons and you can seed that in slightly different ways so you're more likely to get inspiration in your day-to-day work. Then as we know—as you are a writer of many, many books—many people think, “Well, that's it. I've done it. The idea for that book or that chapter has come to me.” That is really just the first five per cent of the process. The next stage is where we look at all the different ideas we have and decide which ones we want to pursue, which ones are going to make the grade. This is what we call the evaluation stage. Once we've done that, we move to that final stage, which is the elaboration stage. If it's a startup, this is when you're building your minimum viable product. As a writer, this is where you're actually doing the work, putting those words out onto the page. It's a very iterative process, so it's not necessarily linear. You'll go back and forth. Even as you're getting input from readers and audiences in that last stage, that is then giving you the material to move back to the preparation stage and think, “Oh, I wonder if this next book in this series, maybe I go in a slightly different direction with this character.” So each of those different stages, you can do different things to increase your levels of creativity. Jo: I love all of that, but can we go back to purpose? Because you mentioned that as one of the Ps and I think this is something that a lot of us need. As we are recording this in April 2026, the world is an interesting place. There are lots of things going on that have people worried. Well, we are not talking about politics, but I think one of the things that people struggle with is, what's the point in writing this story, for example, or what's the point in trying to get my words out there when things are difficult? I feel like coming back to purpose is perhaps the thing that helps people even take it into the process as you were talking about. And then of course, just from a practical angle— Is purpose about making money or reaching people? So maybe you could talk about the purpose side of things. James: Yes. So I talk about three different purposes, and it's not that there's just one that predominates, but usually there's one that maybe predominates on different projects. The first one is creativity as play. It's what we're basically, as humans, hardwired to do—this instinctive joy that we get just for creating for its own sake. There's nothing that really sits beyond that. We just have fun. We find pleasure in creating something. That could be a musician creating a piece of music, a sculptor creating a sculpture, an entrepreneur creating a new business or product or service. There's just this sense of play. One of the things I talk about in the book is this idea of being childlike, not childish. If you look at children, you see this very instinctively. If you see a three-year-old or a five-year-old, you give them some crayons and they will just naturally create. That's part of who they are and it's pretty abstract. Then what happens is they go to school and they're taught useful conventions—”this is how you should do it.” You even see their work start to change. You start to see them move from abstract paintings to more formal structures. Then you get your peer group, then you go to college or university and the world of work, and you're taught all these useful conventions. That's fine, but as adults, it is our responsibility to become what we call post-conventional, where we see these conventions as a useful signpost but we're willing to challenge them. We're willing to have a playfulness in what we do. So the first one is just this hardwired thing—creativity as play. The second one, and this is maybe for a lot of your listeners the reason that they are writers, is self-expression. It's a way of placing something out into the world. I was actually just in France recently, and I was talking to a young visual artist, a painter from Hungary, and she had to go up and give a speech. She really hated doing it. She was having to talk about her work and she was really uncomfortable. I could see the discomfort and my heart went out for her, because that is not the way she primarily expresses herself. She expresses herself through her art form, which is painting. For many of us, we might struggle to get on a stage, but we can express ourselves in the written word. We have something we want to say, a position we want to have, and we want to express that and get that out into the world. The final one is just this idea of legacy. That is not going to be for everyone. I can tell you, for me personally, legacy is not the reason that I write and do a lot of the stuff that I do. Maybe that changes—maybe as we get a bit older, we want to leave a body of work. So those are the three main purposes that we tend to see. Then you mentioned the financial side of what we do as well. This starts to come into that self-expression, because we need to be able to get people to buy our books or download our books and read our books in order to give us the ability to write new works and create new things. The financial side is an important component of it, but it is not the only one. I think there's a great question any writer should ask themselves. One of the first questions that I asked myself as a relatively new nonfiction writer is: why am I writing this book? What is the purpose of this book? For me, primarily it is a form of self-expression, and then you have to go, “Well, that's fine, but I also need it to have some type of financial basis for it.” It doesn't need to be the main driver of my income, but I need to have some type of revenue model. I'm happy to talk about revenue models, because probably the type of revenue model that I have as a writer is going to be different from other listeners. I tend to focus more on bulk selling of books rather than individual selling of books. Jo: Yes, I definitely want to come back to revenue models and business, but a few other things first. I want to circle back to collaboration, because I've certainly co-written with some humans, and I know a lot of listeners either have co-written or collaborated with other humans—and some of it works and some of it doesn't. You have some great information on human-plus-human creativity and collaboration. So maybe you could give us some tips on how we can be more effective collaborators with other humans. James: So there's a whole section about this idea of creative pairs. Often if you look at great creative work or innovative companies, very often when you strip it all back, you'll find at the core lots and lots of creative pairings. That is usually two different but complementary personalities who are willing to develop and challenge and improve each other's ideas. We think of Jobs and Wozniak in the world of business, or Warren Buffett and Charlie Munger. For authors, often that relationship is the work with their editor. There was a documentary I saw—I think it was a New Yorker documentary that came out a while ago—talking with a writer of history books about his relationship with his editor. It was a really beautiful relationship. These were two very different personalities, but what worked was the fact that they were different. A core component of having these creative pairings is a sense of trust—or what some people today would call psychological safety—that you are willing to challenge someone's ideas, but in a space of trust. The Germans have a great phrase for it. In English it translates as “someone to steal horses with,” which I love. Hopefully our listeners have that person where you can go to them and say, “I had this idea for a book or a chapter or a character,” and that person is a “yes, and.” Like, “Yes, and have you thought about doing it this way?” or “What would happen if you did this?” They stress test your ideas. They make your ideas better. For many of us, maybe it's our husbands or wives, our partners. Some of us are lucky enough to have editors. When I started rewriting this latest book, I actually had someone like that—a human, not an AI—that I worked with, especially on taking all these random thoughts and ideas I've been expressing in keynotes and putting them into more of a book form. The format and the structures that we use for telling stories in a speech are quite different from the structure that we would use for a nonfiction book. I didn't have as much experience there, so I wanted someone who could say, “Have you thought about structuring it this way?” or “This is a great story arc you might want to think about.” So I don't know, for you, who is your creative pairing? Who is your “someone to steal horses with”? Jo: Well, it's funny. I really think since the arrival of Claude Opus 4.6, it is absolutely Claude. James: Yes, yes. Jo: All the way. I mean, so we could come onto that next in terms of how AI has changed, because I do still work with a professional editor for both fiction and nonfiction, but it is very much in the “make my finished work better” stage. It is not in the exploratory phase. I find particularly the latest reasoning models to just be fantastic at this. And my Claude is not sycophantic. The Opus 4.6—I'm sure you've been using it too—it just doesn't behave in the way that a lot of people think these AIs did. They did behave like that, and now it's changed. So let's talk about that. What are your thoughts on collaborating more effectively with AI tools, especially as they become more and more powerful? As we record this, Claude Mythos has not come out, but it's certainly rumoured to arrive. I'm pretty excited. James: So because I've been doing this AI thing for a little while, it's given me the ability to experiment with things—the early versions of what many people are using today. I'll give you an example. Even before I started writing the book, I decided to write a book proposal. Even though I could pretty much sense I wanted to independently publish this book through my own publishing company, I thought it's a good practice to put it down into a proposal form, even though I don't go to a traditional publisher or a hybrid publisher. One of the things I did within that was get a sense of who my ideal readers are. I used a very early version—this was a few years ago—of an IBM AI tool, creating what we call a psychometric map of my ideal reader. This basically tells me, over about seventy-two different factors, how this person thinks, how they feel, what their value system is, very broadly for my ideal reader. I pulled in different sources. I knew the kind of magazines and books they were reading and what their general worldview was. So I created this—going one step beyond just creating your ideal reader to really understanding their psychometrics. I do this in my keynotes too. Before I ever give a keynote or an important pitch or a presentation, I use AI to analyse the psychometrics of the audience I'm going to be speaking to. This might tell me, for example, this audience values humour a little bit more, or this audience values a bit more practicality so they want actionable next steps, or this audience is going to be a little bit authority-challenging so they're going to push back. So even in those very early stages, just starting to think about the book—who was I writing this book for, what was the purpose of the book—I was using AI to understand the psychometrics of my absolutely perfect, ideal reader. I gave her a name. It was a female reader. There was someone similar to her that I already knew. Probably for some of your listeners, they do this instinctively anyway. They maybe have a person or a few different people they think of in their head. Then from that stage, because I've been delivering lots and lots of keynotes—and this may be an important distinction in the way that I have decided to write books as opposed to how other people write books—my family were all jazz musicians. The difference between a rock musician or a pop musician and a jazz musician is this: a rock or pop musician will go into the studio, create this opus, this work, and then tour that for the next two years. A jazz musician, on the other hand, goes out and performs the songs and the things from the album that they're eventually going to create hundreds of times, thousands of times, to find out what works with audiences, and then they go into the studio and record the stuff that works best. So I created a book more like a jazz musician. I'd delivered keynote versions of the book hundreds of times before I ever decided to actually write the book. So it had been stress-tested with real people to a certain extent. Then, getting into it, I thought—well, what works as a keynote is not necessarily going to work as a structure for a book. So what I did was start using ChatGPT models at that point to think about the structural edit of the book. What was the structure going to be? What was great is you can basically feed it every single keynote you've given over the years, all the notes, everything you've done, and it could start to give me something to riff with and really get into thinking about how I was going to create this. I was using it a little like that creative pairing we spoke about earlier. Then once I'd done that—so I've now got an idea of a structural edit essentially—I then go back and speak to some humans about it. “What do you think about this?” “What do you think about that?” And try some things out over dinner conversations. “I'm thinking about doing this—what do you think?” Then once I did that, I just did the thing that I really didn't want to do, but I guess you absolutely have to do: sit in a seat for multiple weeks and just get that crappy first draft done. That was just me writing, from my voice, in my way of doing things. Every so often I would use an AI to research a particular thing, but I didn't want to slow down the pace too much. I was focused on getting that word count done. Once I had the first draft, I then brought the AI back in. In this case, I was still using OpenAI at this stage, to act more like an editor. To tell me what was weak about the book. At this point I was starting to give it the overall framing. What was weak, what chapters needed to be improved. I then went back, started reworking each of the chapters, and worked chapter by chapter using that AI as a sparring partner. But once again, the AI is not really writing my words for me. It's maybe saying, “This part could be said better. You might want to think about doing it this way,” or “You are missing a really powerful case study or example here,” or at the very end of each chapter, I have actionable next steps, and “You're missing some things here.” So I've gone through that entire process of writing, and now I'm essentially at the second draft. At this point, what I'm doing is using another AI tool—Claude, in this case—to have a different perspective on it. I gave it the work. I mentioned a couple of editors that I really respect and different writers I respect and said, “I'm going to create a virtual beta readers group. Give me feedback on this now.” For someone that's listening to this, and we're recording this in April 2026, here's some good news for you. There are now a bunch of tools out there that use AI swarms, as we call them. You can basically feed it your book and it will create synthetic readers—thousands and thousands of synthetic readers that read your kind of style of book—and it will then give you feedback from these synthetic readers. Essentially, I was just doing an early version of that. So I got the feedback from the synthetic readers, the AI readers, and then reworked a little bit. Some of the stuff I just decided not to do because it didn't align with what I was trying to say in the book. Then the next stage was I had a beta reader group of about thirty human beta readers—my ideal readers. I sent the book to them, they gave me feedback. I then used AI to give me an overview report of all their feedback, and then I was able to go back into reworking the book. That's still really just draft three of the book, not the final book at this stage. But just to give everyone a sense of opening up the process: you could see how the human and machine were working together. Jo: Yes, I love that. I also often say to people who are speakers first that you can, if you have recordings of your talks or if you use your slide decks to record them as MP3s and then just use that transcript as the basis of a draft. Obviously it's not the book or a chapter, but it can actually preserve your voice—your speaking voice—which I think can be really effective for speakers. I like your multi-step process there. And then of course, if you have audience avatars in AI, that can help you design your book marketing. So take this into book marketing and how you're doing that. James: So I still decided to go old school with a human editor—a book editor that someone had recommended to me. I used that human book editor just to go through the book. At that point we're talking about style, some stylistic things that we wanted to do, and they can pick up other things as well. So I've got that book, and then I'm obviously starting to use AI to understand what tags, what kind of copy do I want to have in terms of putting it onto Amazon, putting it onto IngramSpark, and all these other platforms I want to put it out into. I'm using Claude here in particular—and with Claude, you have something called Cowork. It wasn't quite fully happening at that point, but there were early versions of it and Claude Code—to almost start working with and creating a virtual marketing team. I give it the book and then they could start thinking about: what is the marketing strategy for this book? What does the campaign look like? What are the things that we need to do? That was then starting to break it down. We're now three months out or so before the book is due to get released, and I'm starting to deploy that particular campaign. So for example, I'm on a podcast right now, and we try different versions. We have a human going out and reaching out to potential shows for me to be a guest on, but I also have an agent. There's also one going out and finding and researching podcasts and reaching out to those podcast hosts to have me as a potential guest. So they're doing some of the tactical work there at the same time. One mistake I made—and I don't know if you've experienced this as well—if I was to go back, one thing I would do differently is this: I decided to record the audiobook version after the physical book was already committed and ready to go out. Jo: Mm-hmm. James: And I noticed so many small errors or things I would change after having spent two days in a studio recording the voice for the entire book—changes I would have made. This is something other people did ask me: why are you not using ElevenLabs or an AI clone of your voice to read the script? There are some things I feel quite personal about, and my voice is one of those things. As a professional keynote speaker, I decided I wanted to keep that and have it in there. So it's going to be different for everyone which things they decide to offload to AI, which things they decide to give to a human member of their team, and what they decide to keep to themselves. Jo: Yes, I mean, I human-record my nonfiction, but I have an AI voice clone with ElevenLabs for my fiction now. But obviously, for people listening, you can't put an ElevenLabs voice-cloned audiobook on Audible, and a lot of your sales will be on Audible, especially for a book like this. So I think that's also important. I agree with you on doing the audio edit. There's always things you want to change. But as you mentioned, you're self-publishing this, so you can just go in and change your files. James: Yes, and that was the other reason, and this was part of the marketing—now we're moving into the marketing and the business model behind the book. For me, the book doesn't have to be a financial driver in its own sense. The way that I sell books, and usually people like myself—professional speakers—is we bulk sell books to our clients. Let's say I'm speaking at four different events this month. Each has about a thousand people at them. Those organisers will buy, say, a thousand copies of the book. So at the end of that month, you might have sold four thousand copies—not individual copies. Anything that sells on Amazon or in other places is almost like a positioning piece. Obviously you want people to buy the book and learn things from the book, but in terms of the distribution model, it's slightly different because I'm primarily selling through bulk sales. Now, here's a little twist you can do on this, and this is a decision I made even before we released this version of the book. I speak to lots of different industries. There was a speaker and author—I've forgotten his name now, I think he was from Florida—and what he decided to do was to write a slightly different version of his main book every year, but for a different industry. So what this allows him to do is, let's say in my case, I'm doing a version of the SuperCreativity book just for legal professionals because I speak to a lot of law firms and legal groups. I've already started working on a version of the book which is a little bit more attuned to that audience. As a speaker, it allows me to go to all these law firms and legal associations and bar associations and say, “Hey, I've just written the book on creativity and artificial intelligence for the legal industry.” That makes you a very bookable proposition for a client. And then obviously you can sell books from that as well. And that's before we get into the foreign language versions. That's just a model that happens to work pretty well for my part of the industry, but obviously it's going to be very different for other types of authors. Jo: No, I think that's great. For nonfiction authors, as you say, there are different revenue models. Your income, I guess, would be what, eighty, ninety per cent speaking revenue? Or do you have other things as well? James: Yes, primarily it's the keynote speaking, and anything that comes from the back of that. Sometimes it's boardroom advisory work that I do as well. But primarily it's the speaking side. So really the book is just the simplest form to get my ideas out and the most affordable form. Jo: Mm-hmm. James: Because the other thing is, you want as many people getting your ideas as possible, and there is no better, more affordable way of getting someone's ideas out there than in the form of a book. I think it's just the most unbelievable transmitter of knowledge—a book. That's why I love to write the book as well. A lot of my friends say, “Listen, books are old hat. You don't need to do a book any more. You can do these other things, other forms, online courses.” I've done lots of online courses in the past and membership sites and all those things, but there's just something that is great about a book—to be able to summarise your ideas at a particular point in time. It's also a great transmitter of value to other people. And it is affordable. Any book, someone can download a book on Audible or wherever they want—that's just an affordable way of absorbing that content. Jo: Yes. Well, of course we are all fans of books here. I do speak—I don't tend to do keynote speaking. I do more content speaking at conferences. For people listening, keynote speaking is where you tend to get the higher revenue. So if people listening have books already—let's say they have nonfiction books or even fiction books that could be turned somehow into different topics—if people want to get booked for speaking gigs, preferably ones that pay— How would you recommend authors think about moving into speaking if that's something they want to do? James: So obviously it's much easier for nonfiction authors to do that. I mean, I'll give you an example. I was speaking at an event last week in New York for L'Oréal, the hair care and cosmetics company. They had six different speakers. One of them was a speaker on macroeconomics and geopolitics. Another was an expert on communications. Another was an expert on AI. Another was an expert on storytelling. So you have to think: does my topic have value for that type of audience—that corporate audience? An easy way of finding that is if you just go onto any of the speaker bureau websites, type in “speaker bureaus,” look for the speaker bureaus, and then type in your topic area—emotional intelligence or whatever the topic area is—and look at the other speakers. See if there is obviously a number of speakers talking on this area. Importantly, look at how busy they are and look at their fee levels as well. I did an online summit a few years ago called the International Speakers Summit, where I interviewed a hundred and fifty of the world's best professional keynote speakers. I interviewed Sally Hogshead, who's an author and a speaker, and she said to me, “James, you're going out speaking about creativity, but if you just twisted it a little bit and spoke more in terms of innovation rather than creativity, you would earn an extra five thousand dollars per keynote.” So creativity and innovation—an extra five thousand dollars. That's just a simple thing that, as you get to understand the industry, you learn. Then once you do that, it's like any business—you have to treat it like a business, obviously. What makes someone a great storyteller on stages is not the same as what makes a great storyteller on the written word. So depending on where you're at, you might need certain training and skills development. If you are listening to this from America, there are things like the National Speakers Association, the NSA. If you're living in the UK, the Professional Speakers Association. These are great ways just to develop your skill set and learn from other professional speakers. Here's the good news, I didn't know anything about professional speaking until 2017–18, and it was only from having a conversation with someone who said, “Listen, you have some original thoughts. You can get paid to speak about this on stage.” Then I spent the next year really researching and understanding and looking at how to do it and creating a minimum viable product—a speech—that was a very short period of time, a year. Most of the listeners here have gone through that process of writing a book, which takes many, many months. So you have the stamina to do this type of work. You just need to find out where you fit. I thought I was going to be a speaker in marketing. I thought that was going to be my thing. And it turns out that's not what the market wanted from me. They wanted me to talk about creativity and artificial intelligence. So you have to listen to the market, like you have to listen to your readers. Jo: Yes, I think that's really interesting. I was also a member of the PSA here, and I learned in Australia with the NSAA as it was. James: Yes. Jo: And that thing about who you speak to—I mainly speak to author conferences, who, I just want to be frank, don't pay very well, if at all. So exactly what you said there— If you want to be a highly paid speaker, you have to pick the audience who's going to pay, as well as a topic that works with them. It is a very different thing to writing a book, I think. James: It is a different model. This is what was interesting when I interviewed those hundred and fifty professional speakers—the thing that came back loud and clear is there is a model to suit everyone. Jo: Mm. James: So the model that works for me—getting paid high fees to go and travel around the world, speaking on stages to primarily corporate audiences—that is not the only model. There is another model, which is called the “sell from the stage” model, where you maybe don't get paid anything to go and speak on the stage, or very little, but what you're doing is you're selling your consulting, your online course, your books, your other products from the back of the stage. That's another model as well. I have friends who have young families and they are writers and they don't want to schlep on planes like I do. I know one speaker in particular who never leaves his own city. He is a very successful professional speaker. He happens to live in Orlando, Florida, which is one of the busiest cities for conferences. So literally, he's home with his kids every night. He gets to do all this cool stuff he wants. He never has to step on a plane if he doesn't want to. That just shows you the range. I remember I once interviewed a person whose title was a Buddhist monk, French speaker, and author. He figured out he could live very affordably by living in Thailand. So he lives in Thailand for part of the year and he's very into meditation, mindfulness, yoga, and writing. He figured out he only had to give two keynotes per year to pay for his entire lifestyle. That was it. So that gives him a lot of freedom. He does those two corporate keynotes a year and for the rest of the year he's doing his yoga, his meditation, his writing, and surfboarding, whatever he's into as well. So you can see there's a whole range of different ways you can design that life. Jo: Yes, we talk a lot about definition of success and it's great to hear those different examples. So before we finish up, I just want to come back to your journey into the writing side, into books and self-publishing. We all understand, me and the listeners, how hard it is to write a book and also to market a book, but we've got the bug. So we wonder: how much have you got the bug? Do you plan on doing more writing, more books, or do you still want to lean more heavily into speaking? James: Primarily the income for me will still come from speaking. I remember listening to Elizabeth Gilbert once when she talked about her writing. She said she always wanted to have other things, so she never had to push onto her writing that it had to be the income stream for her. If it was successful, great, that's fantastic. So I have a little bit of a similar view to that. In terms of my own writing, I've got about five different nonfiction book ideas I'm now looking at. Some of them relate to speeches that I already do. Some don't. I'm looking at different versions of the SuperCreativity book, so there'll be other versions coming out—different industries, different languages. That gives you a few years of work. The other side that I want to develop is the fiction writing side. I'm already starting to work on a fiction book at the moment—a little bit like this idea of one for them, one for me. Jo: Mm-hmm. James: So one for them is for the corporate audience, that world that I live in, and the other one is for me, for my own creativity. My hope—and I don't know, maybe we need to speak in a year's time when I've written and published it—is that by doing the fiction side, it will make me a better storyteller on stages as well for my corporate audience. It will help me understand story arcs, slightly different ways of expressing stories, building emotion, building the anti-hero characters within a book, for example. So I'm hoping that they both feed off each other. But we will see. Jo: Yes, we will. All the best with that. So where can people find you and your books and everything you do online? James: The easiest place to go is JamesTaylor.me, and you can find the book, which is called SuperCreativity, there. Or just go to wherever you buy your books—your local independent bookstore—and get a copy of SuperCreativity. The audiobook may already be out by the time you're listening to this as well. If you want to learn a little bit more, we also have a podcast called the SuperCreativity Podcast, where I interview lots of wonderful guests talking about this area of super creativity. Jo: Well, thanks so much for your time, James. That was brilliant. James: Thank you, Joanna. Thanks for having me as a guest on the show.The post SuperCreativity And KeyNote Speaking With A Non-Fiction Book With James Taylor first appeared on The Creative Penn.

Please enjoy my monologue The Psychology of Persuasion with Michael Covel on Trend Following Radio. This episode may also include great outside guests from my archive. --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

If you've ever told yourself you're just not a salesperson, that belief is probably costing you more than you realize. In this episode, Dr. Kasey Jo Orvidas talks about how money mindset beliefs create resistance to selling, but that isn't a character flaw. It's a story. This episode helps you unpack that story. In this episode, she covers:Why coaches with a strong "helper" identity often unconsciously reject selling, and the research behind why this happensHow selling is already woven into your everyday life in ways that don't feel slimy at allThe difference between influence and manipulation, and why conflating the two is holding you backWhy not talking about your services isn't humility, it's fear, and who's actually paying the price for thatThe one reframe that removes most of the pressure around selling your offer If you've ever felt like selling goes against who you are as a person or that you're "a coach not a salesperson", this episode is for you. Episodes Referenced: Episode 41: The 7 Principles of Persuasion (Applied to Health and Fitness Coaching)EP 63: 3 Steps to Overcome Self-DoubtEP 62: How to Overcome Impostor Syndrome: Mindset Shifts to Try Sources: Aquino & Reed, 2002Influence: The Psychology of Persuasion by Dr. Robert Cialdini Get on the priority list for my brand new 2-Day Money Mindset Workshop Connect with me on Instagram! 

Don and Alexandra (Alex) Flecky were married in 1980 and quickly discovered that baggage from their families of origin showed up in their relationship. They, like many other couples, found that their love for each other was hijacked by their reactionary interpretation of each other's communication.   Their personal experience figuring out how to change their own communication patterns, along with their professional experience working with couples, led Don and Alex to co-author CoupleTalk: Cracking the Code to an Amazing Relationship. In this podcast, they explain why and how their workshop is different than other programs.  They currently head the Relationship Research Foundation, Inc., a nonprofit organization that applies proven relationship-strengthening techniques and develops innovative resources to help today's couples improve their marriages. Previously, the Fleckys served as Shepherds of Marriage Ministries at their home church, Fullerton Free Church (California). Don is licensed as a pastor in the Evangelical Free Church of America and does pastoral counseling. Alex has B.A. and M.A. degrees in Communication Studies, with a focus on Argument and Persuasion, and has taught communication courses at California State University, Fullerton. For over 35 years, they have taught and coached thousands of couples on six continents. They regularly speak at conferences, churches, ministerial groups, marriage retreats, and community events. They are sought out by various churches and non-profit organizations to teach couples classes, train class leaders, develop cutting-edge methods to help couples, and launch specialized couples programs. The Fleckys love using stories from their own marital struggles to give hope to couples. They have three adult children, one granddaughter, and a Sheepadoodle.  They enjoy jet skiing, traveling, and getting a rush out of helping couples. Resources: CoupleTalk: Coupletalk.com Relationship Research Foundation, Inc.: USrelationships.org The Third Option: thethirdoptionoc.com     Website: https://www.changemyrelationship.com/ Facebook: https://www.facebook.com/ChangeMyRelationship YouTube: https://www.youtube.com/@changemyrelationship Watch this video on YouTube: https://youtu.be/kLjZJaof2aY

Some books explain how the world works.Influence explains why people move.Why someone takes the meeting.Why an investor leans in.Why a customer trusts.Why a team follows.Why a board stays stuck.Why a founder keeps defending a decision that stopped making sense months ago.Robert Cialdini's Influence: The Psychology of Persuasion is one of those books that becomes more valuable the longer you build, invest, sell, negotiate, hire, and lead.Because at some point, you realize something uncomfortable:Most decisions are not made after perfect analysis.They are made under pressure.With incomplete information.With too many options.Too little time.And a nervous system looking for shortcuts.That is where Cialdini's work becomes powerful.He shows that human beings rely on recurring decision triggers: reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity.These are not tricks.They are part of the operating system of human behavior.And if you build or invest in companies from Series A to IPO and beyond, these forces are everywhere.They show up in fundraising.In sales.In hiring.In pricing.In board meetings.In investor updates.In partnerships.In leadership.And in the quiet signals people read before they ever say yes or no.A founder can have the better product and still lose because nobody trusts the signal.A CEO can have the right strategy and still fail because the team never feels real unity.An investor can see the data and still follow the crowd because social proof feels safer than independent judgment.A service provider can have rare expertise and destroy their own value by being too available.A board can keep supporting a flawed decision because everyone wants to stay consistent with what they already said.That is why this book matters.Not because it teaches manipulation.But because it teaches respect for human nature.The best builders do not work against psychology.They work with it.They understand that a small act of generosity can open a door.That people need to like you before they seriously negotiate with you.That visible proof often matters before deep proof gets examined.That authority begins before you speak.That scarcity protects value.That commitment can create momentum — or trap you.And that the strongest companies often feel less like transactions and more like “we.”In this episode, I translate Cialdini's seven principles into practical lessons for founders, CEOs, investors, and operators building companies in the real world.Not as abstract psychology.As boardroom practice.As fundraising practice.As sales practice.As leadership practice.As reputation practice.And as a defense system against being influenced by people who understand these principles better than you do.What We CoverReciprocation Why small, right-sized generosity works better than aggressive asking.Liking Why manners, presence, and positive repeated contact still matter more than most people admit.Social Proof Why people judge you by the company you keep — and why markets often follow visible signals before they examine fundamentals.Authority Why titles, suits, posture, calmness, and credibility shape decisions before logic enters the room.Scarcity Why unlimited availability destroys value — and why thoughtful limits can increase demand.Commitment and Consistency Why small yeses become large decisions, and why founders must learn to ask: “Knowing what I know now, would I still choose this?”Unity Why the deepest form of influence is not persuasion, but the feeling that “we are in this together.”Timestamps(00:00) Introduction(02:05) Big Idea – Instant Influence: Primitive Consent for an Automatic Age(05:35) Author's Background(07:38) Reciprocation – The Old Give and Take… and Take(13:34) Liking – The Friendly Thief(18:55) Social Proof – Truths Are Us(24:41) Authority(32:10) Scarcity – The Rule of the Few(38:00) Commitment and Consistency – Hobgoblins of the Mind(45:00) Unity – We-Ness and the Power of Shared Identity(51:19) Key Takeaways(53:53) Personal Reflection(56:18) Final WordsWhy This Episode MattersIf you raise capital, this episode helps you understand why investors lean in before they fully understand the deck.If you sell, it helps you see why trust is often built before the formal pitch begins.If you lead, it helps you design cultures where people commit because they identify with the mission, not because they were told to comply.If you invest, it helps you protect yourself against false signals: fake authority, fake scarcity, fake social proof, and beautifully packaged nonsense.And if you build companies, it reminds you of something simple:Human nature is not a side issue.It is the terrain.The best founders, investors, and leaders learn to read it.Because capital does not move only toward logic.People do.Send us Fan Mail Join Christian Soschner for expert coaching. 50% Off - With 35+ years in deep tech, startups/scaleups, and public companies, Christian offers power video sessions. Elevate strategy, execution, and leadership. Book Now.Support the showJoin the Podcast Newsletter: Link

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is […] The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.

As the History of Literature Podcast Tour rolls through literary England, Jacke and Emma are revisiting some past episodes with connections to what they're seeing and doing. Today, they're in Bath, which naturally means spending some time with Jane Austen. In this episode, which first ran in April 2023, Jacke considers Austen's Persuasion, a novel of missed opportunities and second chances. Why did Harold Bloom call this "the perfect novel"? And why did Virginia Woolf say, "In Persuasion, Jane Austen is beginning to discover that the world is larger, more mysterious, and more romantic than she supposed"? (This is the final episode of the tour: new episodes will resume next Monday!) Help support the show at ⁠⁠⁠patreon.com/literature⁠⁠⁠ or ⁠⁠⁠historyofliterature.com/donate⁠⁠⁠. The History of Literature Podcast is a member of Lit Hub Radio and the Podglomerate Network. Learn more at ⁠⁠⁠thepodglomerate.com/historyofliterature⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they dive into the fascinating intersection of artificial intelligence and behavioral economics, exploring how AI can enhance our understanding of human behavior rather than diminish it. Roger shares his insights on how AI can democratize access to behavioral science, making it more approachable for small businesses and individuals who may not have the resources for in-depth expertise. Listeners will learn about the importance of crafting effective prompts to engage AI in meaningful ways, allowing it to serve as a valuable tool for generating ideas, testing strategies, and improving communication. Roger discusses the significance of empathy in messaging and how AI can help businesses avoid common pitfalls by anticipating customer reactions. The conversation also touches on the nuances of using AI responsibly, emphasizing the need for human oversight in decision-making processes. This episode is essential for anyone looking to harness the power of AI in their business while remaining grounded in the principles of behavioral science. Whether you are a marketer, entrepreneur, or simply curious about the future of AI and its role in human-centered business practices, this episode offers practical insights and thought-provoking ideas that can inspire your approach to communication and strategy. In this episode: Explore how AI can enhance understanding of behavioral science. Learn effective prompting techniques to get the most out of AI tools. Understand the role of empathy in communication and decision-making. Discover how to use AI to anticipate customer reactions and avoid missteps. Gain insights into the balance between AI and human oversight in business strategies. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/577. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Danny Bobrow, is an ultra-endurance athlete, mountaineer, and Peak Performance Coach. Danny helps leaders and teams master communication to build trust, loyalty, and referrals. Along the way we discuss – 100 Mile Runs (2:30), Mountaineer Skills and Business (4:45), Caring, Connection, Collaboration (9:00), Silent Signals (10:30), Persuasion (17:30), Your Personal Sherpa (24:00), Comparative Advantage (28:15), Danny's Memo (29:00), and high peaks (31:45).  Access Danny's coaching talents @  Persuasion Blueprint Support Danny Bobrow's charities @ Climb for a Cause and @ Smile Tree This podcast is teamed with LukeLeaders1248, a nonprofit that provides scholarships for the children of military veterans. Help us sponsor 5 scholarships for 2026. Send a donation, large or small, through our website @ www.lukeleaders1248.com, PayPal, or Venmo @LukeLeaders1248.  Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day. 

Send us Fan MailThe Trial Lawyers College -- which your host Jonathan Katz attended in 1995, followed to this day during the year with periodic trial preparation gatherings of TLC alums and others (shout out to our repeat co-host, criminal defense lawyer supreme, and my decades-long friend Christopher Flohr for hosting such monthly gatherings for years at his Maryland law office) -- makes clear that the TLC does not "offer training for those lawyers who represent government, corporations or large business interests." A sizeable chunk of Trial Lawyers College attendees are criminal defense and plaintiffs personal injury attorneys. When Jon learned that National College of DUI Defense leader Andrew Mishlove embraces Trial Lawyers College approaches, Jon Katz invited him to speak on this Beat the Prosecution podcast, to include addressing integrating TLC approaches with winning DUI defense. Andrew exemplifies the truism that there are always more essential lessons to learn. When he was already in his fifties and very accomplished as a DUI defense lawyer, Andrew learned about the Trial Lawyers College and immediately embraced its approach of persuading through storytelling and applying psychodram and scene setting approaches. Andrew is right on point in talking about the story catalyst that Alfred Hitchcock named the MacGuffin, and the hero's journey of the story. He wonderfully weaves My Cousin Vinny and Star Wars in articulating that approach. Andrew also discusses using the Moth storytelling approach (see his article on the Moth here) -- which is covered at the TLC's Graduate II program -- giving credit to Nebraska lawyer Maren Chaloupka, who addresses storytelling as involving the story worth telling, running from extraordinary to every day events that can be transformative. Andrew also here discusses his week-long annual program with the NCDD entitled Serious Science: Advanced Course in Blood Drug Analysis & Trial Advocacy, where in addition to focusing on persuading for justice for the defense in court, the participants have an opportunity to experience blood analysis from the viewpoint and approach of blood examining and analyzing scientists, whether their testimony is for the defense or prosecution. This episode is also available on YouTube and Apple Podcasts. This podcast with Fairfax, Virginia criminal / DUI lawyer Jon Katz is playable on all devices at podcast.BeatTheProsecution.com. For more information, visit https://KatzJustice.com or contact us at info@KatzJustice.com, 703-383-1100 (calling), or 571-406-7268 (text).  If you like what you hear on our Beat the Prosecution podcast, please take a moment to post a review at our Apple podcasts page (with stars only, or else also with a comment) at https://podcasts.apple.com/us/podcast/beat-the-prosecution/id1721413675

Northwestern University just launched the Litowitz Center for Enlightened Disagreement, a real-world institution devoted to "research-backed approaches to cultivating open-mindedness, identifying one's own cognitive biases, working collaboratively with others despite disagreement and more." In this episode, David McRaney details his time as a resident of the Center, teaching students how to ask questions that activate a person's introspection, and then follow up with questions that evoke a person's motivated reasoning, then keep going until the other side articulates things they may have never considered before, and, in so doing, reveal the deeper motivations and values generating disagreement. You'll learn about this and all the other modules of the Center's pilot program. You'll also learn about a new game they are designing to improve scientific literacy of news consumers and news creators. Previous Episodes How Minds Change The Litowitz Center for Enlightened Disagreement Medill School for Journalism Patti Wolter Brad Zakarin Eli Finkel Nour Kteily The Center for Public Deliberation The Listen First Coalition Better Together America Heather Barnes Martin Carcasson Point Taken The Visual Thinking Lab Steven Franconeri Joshua Greene's Website Tango Tango Quiz Game Research Love Factually Website Joshua Hudson Protein Research NYT Protein Deep Dive Tylenol Metastudy The Garage Monica Guzman Braver Angels Jacqui Banaszynski David McRaney's Twitter David McRaney's BlueSky YANSS Twitter YANSS Facebook Newsletter Patreon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

--{ "Scientific Indoctrination for People Persuasion"}-- Left and right hemispheres of brain - A female perspective - Challenges of speaking publicly - Social upheaval, Industrial Era, Corn Laws, movement to cities - Rockefeller Foundation, generation of cannon fodder - Internet and computer manufacturers - Military-Industrial Complex - Bank foreclosures on homes - Online censorship; banned sites, political porrectness, Communism - Abortion, Margaret Sanger - Dehumanized art and society - Depopulation / Eugenics agenda, eliminating "Useless Eaters" - Euthanasia - Producer-Consumers, "Burden" of elderly - Emotive topics, division - Mandatory web filtering - Ulterior motives - Economic crash, newly homeless people and families, tent cities, shelters, parking lots - Post-911 world; war scenario, refugees - "Too Many People" - China, training engineers for future factories - Soviet "Efficiency" - TOTAL Information Network - IBM, HAL, Cardex System - Vickers, sales of World War II armaments (both sides) - Integrated Networking, Steps to brain chip - Logic, Mr. Spock, overruling emotion - Age of Reason; practical psychopaths - Farmers culling herd - Gorbachev's portraits - Jesus on Cross with Serpent.

Welcome to episode #1035 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketers have more data, more technology and more precision than ever before… consumer trust, attention and loyalty somehow feel more fragile than ever. Few people are exploring that paradox more deeply than MichaelAaron Flicker. An entrepreneur who started his company at just fourteen years old, Michael has spent years studying the intersection of marketing, behavioral science and human decision-making (he runs an agency, vventure capital firm and leads several other businesses). His book, Hacking The Human Mind - The Behavioral Science Secrets Behind 17 Of The World's Best Brands (along with co-author Richard Shotton), examines how brands shape perception, influence behavior and build emotional resonance… often in ways consumers barely recognize. In this conversation, Michael and I explore the growing divide inside modern marketing itself… between performance-driven optimization and the enduring power of emotional storytelling. We unpack how AI, algorithms and recommendation systems are quietly reshaping consumer agency, why the illusion of choice may be more powerful than choice itself, and how platforms increasingly mediate not just what we buy… but how we think. Michael (who also has a great podcast, The Consumer Behavior Lab) argues that while technology has evolved dramatically, human behavior has not. Scarcity, status, social proof, storytelling and emotional connection still shape our decisions… even when we believe we're acting rationally. We also discuss the dangerous temptation for marketers to chase short-term metrics while neglecting the deeper work of building lasting brand value, trust and cultural meaning. Along the way, we get into Amazon's invisible persuasion architecture, why many direct-to-consumer brands plateau, the ethical tension between persuasion and manipulation, and how AI may transform marketing from an art form into an escalating behavioral arms race. What emerges is a fascinating conversation about power, psychology and the increasingly intimate systems shaping modern commerce… and whether brands still truly understand the humans they're trying to reach. Enjoy the conversation… Running time: 1:00:58. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with MichaelAaron Flicker. Hacking The Human Mind - The Behavioral Science Secrets Behind 17 Of The World's Best Brands. The Consumer Behavior Lab. Richard Shotton. Xenopsi. Follow MichaelAaron on LinkedIn. Chapters: (00:00) - Introduction to Marketing and Behavioral Science. (03:03) - The Paradox of Modern Marketing. (06:02) - The Role of AI in Consumer Decision Making. (09:00) - The Illusion of Choice in E-commerce. (12:05) - The Evolution of Marketing Metrics. (15:07) - The Changing Landscape of Brand Power. (18:12) - Understanding Human Behavior in Marketing. (20:59) - The Symbiotic Relationship Between Brands and Platforms. (24:02) - The Impact of Globalization on Consumer Choices. (33:28) - Brand Value and Consumer Loyalty. (38:16) - The Importance of Services in Marketing. (41:39) - Case Studies and Anomalies in Brand Success. (50:24) - The Role of AI in Marketing and Persuasion. (57:51) - The Shift to the Intimacy Economy.

Amongst the many achievements of the Castilian court of King Alfonso X (1221-184) is the Cantigas de Santa Maria, a collection of 429 songs preserved in four manuscripts. In The Cantigas de Santa Maria: Power and Persuasion at the Alfonsine Court (Oxford UP, 2024) Henry T. Drummon re-examines a subsection of this collection, the cantigas de miragre. These songs set miracle narratives to recursive, refrain-based musical structures. By situating the musical and poetic form of the cantigas de miragre against the backdrop of discourses about rhetoric animating 13th-century intellectual life, Drummond shows how these songs worked to communicate propagandistic messages on behalf of a crown in crisis. Available recordings of the cantigas discussed in the podcast include those from Jordi Savall and Hespèrion XXI, the Boston Camerata and the Andalusian Orchestra of Fez under the direction of Joel Cohen, and René Clemencic's Clemencic Consort. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Confidence, clarity, and speaking when it matters.Confident communication isn't about being the loudest in the room. For Susie Wolff, it's about displaying assurance before you even open your mouth.Wolff is a former professional race car driver, managing director of F1 Academy, and author of Driven. Throughout her career in one of the world's most male-dominated industries, she's learned that confidence starts within. “If you want others to believe in you, you need to at least have confidence in your own abilities,” she says. By letting her capabilities speak for themselves, Wolff felt she didn't have to. “I was never the loudest voice in the room. But I made sure when I did speak that I really had something to say.”In this special episode of Think Fast, Talk Smart, co-hosted by Matt Abrahams and Tiggy Valen, Wolff shares how inner drive creates outer clarity. From delivering hard truths with empathy to achieving buy-in for a bold vision, Wolff offers lessons on communicating with confidence, even in the face of stiff competition.Episode Reference Links:Susie WolffSusie's Book: DrivenTiggy ValenPaddock ProjectEp.235 Refine, Reframe, Repeat: Make Your Communication a Slam Dunk  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:06) - Early Motorsport Passion (04:01) - Finding Your Voice (05:33) - Building Confidence (06:28) - Becoming a Leader (08:48) - Cross-Cultural Communication (09:57) - Building F1 Academy (14:20) - Giving Tough Feedback (17:32) - Embracing Discomfort (20:01) - The Final Three Questions (26:18) - Conclusion  ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.