Podcasts about Persuasion

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Michelle Moragne-Morris. Michelle is the CEO of Untangle the Root, where she coaches people on navigating complex emotions and achieving goals as a business growth strategist.  Today we're beginning a new series on How to End a Year well. In this week's episode, we're discussing the topic: Before the Ball Drops: Making Space for God to Speak. Heather shares about the word space—and how it might seem simple, until you realize how little of it you have in your life. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on making space for God to speak. In Day in the Bible, Heather reflects on a passage where Elijah is desperate to hear from God. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Study: People Would Rather Be Electrically Shocked Than Left Alone with Their Thoughts Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Michelle Moragne-Morris Michelle's Instagram What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Aldous, Sabina Ćudić, and Damon Linker join Yascha Mounk to dissect this week's news. In this week's conversation, Yascha Mounk, Richard Aldous, Sabina Ćudić, and Damon Linker explore the future of the Democratic Party, from midterm predictions to the unstoppable rise of Zohran Mamdani, the impact of the ongoing government shutdown, and the recent meeting between Donald Trump and Xi Jinping. Richard Aldous is Eugene Meyer Distinguished Professor of History at Bard. His latest books are The Dillon Era and Schlesinger. He hosts Persuasion's books and ideas podcast, Bookstack.  Sabina Ćudić is elected member of the National Parliament of Bosnia and Herzegovina, vice president of the Foreign Relations Committee, vice president of the European liberals in the Parliamentary Assembly of the Council of Europe in Strasbourg, and the president of Naša stranka, a progressive, social-liberal political party. Damon Linker is a senior lecturer in political science at the University of Pennsylvania and writes the subscription newsletter “Notes from the Middleground” at Substack. If you have not yet signed up for our podcast, please do so now by following ⁠⁠⁠this link on your phone⁠⁠⁠. Email: leonora.barclay@persuasion.community Podcast production by Jack Shields and Leonora Barclay. Connect with us! ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠Apple⁠⁠⁠ | ⁠⁠⁠Google⁠⁠⁠ X: ⁠⁠⁠@Yascha_Mounk⁠⁠⁠ & ⁠⁠⁠@JoinPersuasion⁠⁠⁠ YouTube: ⁠⁠⁠Yascha Mounk⁠⁠⁠, ⁠⁠⁠Persuasion⁠⁠⁠ LinkedIn: ⁠⁠⁠Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini's 7 Principles of Persuasion: Liking, Social Proof and Unity. In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation. Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.

On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We’ll discuss the role of humor in persuasion. You can check out Michael’s podcast at https://www.michaelhalcomb.live. The post 410: Make 'Em Laugh: The Secret Weapon in Persuasive Communication first appeared on Persuasion by the Pint.

Citationsokbar.orgPractical Tips for Civil Appellate Brief Writing in Oklahoma State Court - Oklahoma Bar Associationlaw.georgetown.eduPersuasive Writingattorneyatwork.comPersuasive Legal Writing | Tactics and Professional Tone - Attorney at Workmichbar.orgEditorializing, Gratuitous Verbiage, and Verbatim Tracking Don't Persuadelaw.marquette.eduLogos, Ethos, and Pathos in Persuasive Writing – Marquette University Law School Faculty Bloglaw.marquette.eduLogos, Ethos, and Pathos in Persuasive Writing – Marquette University Law School Faculty Blogstephanie-robayo.squarespace.comlaw.georgetown.eduPersuasive WritingPersuasive Writinglaw.lclark.eduMaintaining Formal/Professional Tone • Law School Writing Center • Lewis & Clarklaw.lclark.eduMaintaining Formal/Professional Tone • Law School Writing Center • Lewis & Clarkfiveable.mePersuasive legal writing | Legal Method and Writing Class Notesmichbar.orgEditorializing, Gratuitous Verbiage, and Verbatim Tracking Don't Persuadelaw.georgetown.eduPersuasive Writingmichbar.orgEditorializing, Gratuitous Verbiage, and Verbatim Tracking Don't Persuadelaw.georgetown.eduPersuasive Writinglaw.marquette.eduLogos, Ethos, and Pathos in Persuasive Writing – Marquette University Law School Faculty Blogncbar.orgParallel Structure: A Strategy for Improving the Simplicity, Power, and Beauty of Your Legal Writing - North Carolina Bar Associationncbar.orgParallel Structure: A Strategy for Improving the Simplicity, Power, and Beauty of Your Legal Writing - North Carolina Bar Associationncbar.orgParallel Structure: A Strategy for Improving the Simplicity, Power, and Beauty of Your Legal Writing - North Carolina Bar Associationfiveable.me10.2 Techniques for Persuasive Legal Writing - Fiveablefiveable.mePersuasive legal writing | Legal Method and Writing Class Notesarchive.sclqld.org.au[PDF] Modern advocacy: issue framing in oral and written submissionslaw.georgetown.eduPersuasive Writingattorneyatwork.comPersuasive Legal Writing | Tactics and Professional Tone - Attorney at Workattorneyatwork.comPersuasive Legal Writing | Tactics and Professional Tone - Attorney at Workfiveable.mePersuasive legal writing | Legal Method and Writing Class Notesfiveable.mePersuasive legal writing | Legal Method and Writing Class Notesamericanbar.orgEffective legal writing: How to please the courtfiveable.mePersuasive legal writing | Legal Method and Writing Class Notesfiveable.mePersuasive legal writing | Legal Method and Writing Class Notesscurphey.medium.comEight Easy Rules for Persuasive Legal Writing | by Shauna Curphey | Medium

For years, working on AI safety usually meant theorising about the ‘alignment problem' or trying to convince other people to give a damn. If you could find any way to help, the work was frustrating and low feedback.According to Anthropic's Holden Karnofsky, this situation has now reversed completely.There are now large amounts of useful, concrete, shovel-ready projects with clear goals and deliverables. Holden thinks people haven't appreciated the scale of the shift, and wants everyone to see the large range of ‘well-scoped object-level work' they could personally help with, in both technical and non-technical areas.Video, full transcript, and links to learn more: https://80k.info/hk25In today's interview, Holden — previously cofounder and CEO of Open Philanthropy — lists 39 projects he's excited to see happening, including:Training deceptive AI models to study deception and how to detect itDeveloping classifiers to block jailbreakingImplementing security measures to stop ‘backdoors' or ‘secret loyalties' from being added to models in trainingDeveloping policies on model welfare, AI-human relationships, and what instructions to give modelsTraining AIs to work as alignment researchersAnd that's all just stuff he's happened to observe directly, which is probably only a small fraction of the options available.Holden makes a case that, for many people, working at an AI company like Anthropic will be the best way to steer AGI in a positive direction. He notes there are “ways that you can reduce AI risk that you can only do if you're a competitive frontier AI company.” At the same time, he believes external groups have their own advantages and can be equally impactful.Critics worry that Anthropic's efforts to stay at that frontier encourage competitive racing towards AGI — significantly or entirely offsetting any useful research they do. Holden thinks this seriously misunderstands the strategic situation we're in — and explains his case in detail with host Rob Wiblin.Chapters:Cold open (00:00:00)Holden is back! (00:02:26)An AI Chernobyl we never notice (00:02:56)Is rogue AI takeover easy or hard? (00:07:32)The AGI race isn't a coordination failure (00:17:48)What Holden now does at Anthropic (00:28:04)The case for working at Anthropic (00:30:08)Is Anthropic doing enough? (00:40:45)Can we trust Anthropic, or any AI company? (00:43:40)How can Anthropic compete while paying the “safety tax”? (00:49:14)What, if anything, could prompt Anthropic to halt development of AGI? (00:56:11)Holden's retrospective on responsible scaling policies (00:59:01)Overrated work (01:14:27)Concrete shovel-ready projects Holden is excited about (01:16:37)Great things to do in technical AI safety (01:20:48)Great things to do on AI welfare and AI relationships (01:28:18)Great things to do in biosecurity and pandemic preparedness (01:35:11)How to choose where to work (01:35:57)Overrated AI risk: Cyberattacks (01:41:56)Overrated AI risk: Persuasion (01:51:37)Why AI R&D is the main thing to worry about (01:55:36)The case that AI-enabled R&D wouldn't speed things up much (02:07:15)AI-enabled human power grabs (02:11:10)Main benefits of getting AGI right (02:23:07)The world is handling AGI about as badly as possible (02:29:07)Learning from targeting companies for public criticism in farm animal welfare (02:31:39)Will Anthropic actually make any difference? (02:40:51)“Misaligned” vs “misaligned and power-seeking” (02:55:12)Success without dignity: how we could win despite being stupid (03:00:58)Holden sees less dignity but has more hope (03:08:30)Should we expect misaligned power-seeking by default? (03:15:58)Will reinforcement learning make everything worse? (03:23:45)Should we push for marginal improvements or big paradigm shifts? (03:28:58)Should safety-focused people cluster or spread out? (03:31:35)Is Anthropic vocal enough about strong regulation? (03:35:56)Is Holden biased because of his financial stake in Anthropic? (03:39:26)Have we learned clever governance structures don't work? (03:43:51)Is Holden scared of AI bioweapons? (03:46:12)Holden thinks AI companions are bad news (03:49:47)Are AI companies too hawkish on China? (03:56:39)The frontier of infosec: confidentiality vs integrity (04:00:51)How often does AI work backfire? (04:03:38)Is AI clearly more impactful to work in? (04:18:26)What's the role of earning to give? (04:24:54)This episode was recorded on July 25 and 28, 2025.Video editing: Simon Monsour, Luke Monsour, Dominic Armstrong, and Milo McGuireAudio engineering: Milo McGuire, Simon Monsour, and Dominic ArmstrongMusic: CORBITCoordination, transcriptions, and web: Katy Moore

Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives practical, 1% tips you can implement today to become a stronger communicator and get more of what you want in life. Key highlights from the episode: - Persuasion vs. Influence and the Four Types: Michelle advocates for persuasion as the assertive approach to achieve lasting change, contrasting it with coercive influence which often leads to "buyer's remorse". Her system identifies four persuasion types—Wise Owl, Commanding Eagle, Friendly Brolga, and Captivating Peacock—to help tailor communication to the specific stakeholder. - Managing Objections with P.O.O.: Use the five-step "Pacing Out Objections" (POO) technique to handle common sales resistance. A crucial step is to stop using "but" and "however," which trigger a fight/flight response, and instead use joining words like "and" or "so" to bridge your argument. - The Power of Commitment and Position: To sell professionally without being pushy, leverage the Law of Commitment and Consistency by having the customer articulate and commit to their own goals, such as by completing their own goals form. For better listening, adopt Second or Third Position (focusing on their needs or an elevated view) rather than the self-indulgent First Position.   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "Persuasion is actually what we're trying to do. And whilst there are five main ways to influence, there's actually four ways to persuade." - Michelle Bowden  "Stop saying 'but' and 'however'. You don't even know how often you say it. It is just not functional communication to say it." - Michelle Bowden  "To win in the next 90 days by persuasion, start by caring about what the other person wants and then giving it to them." - Michelle Bowden Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ - Episode 83 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/michelle-bowden-using-presentation-and-communication-skills-to-connect-with-your-clients-members-and-teams/ - Michelle Bowden's 7 Tips for Remembering People's Names - On Patreon only - https://www.patreon.com/posts/7-tips-for-names-141609461   Our Guest: Michelle Bowden, Director LinkedIn: https://www.linkedin.com/in/michellebowdenenterprises/ Website: http://www.michellebowden.com.au Facebook: https://www.facebook.com/michelle.bowden.1671 Instagram: https://www.instagram.com/_michellebowden/?hl=en   Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   Supplier: EGYM Instagram: https://www.instagram.com/egym_global/  EGYM Website: https://us.egym.com/en-us Dana Milkie's LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/   REX Roundtables Trusted Suppliers: Make sure to check out other REX Roundtables Trusted Suppliers: Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/ ABC Fitness: provides gym management & software solutions. https://abcfitness.com/ Digital Revenue Systems: offering digital revenue opportunities for you. https://www.digitalrevsystems.com/ Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise   Skip to the good part: 00:00 Welcome, Season Wrap-up, and Guest Introduction (Michelle Bowden) 02:00 Season Four Giveaway: How to Win a $100 Amazon Voucher 03:00 Tailoring Communication Styles: Persuasion vs. Coercive Influence 10:00 The Four Persuasion Types: Owl, Eagle, Brolga, & Peacock 14:00 1% Gains and Tips for Remembering Names 21:00 Handling Sales Objections: "Too Expensive" & "I Need to Think About It" 22:00 The 5-Step Pacing Out Objections (P.O.O.) Technique (and why to ditch "but") 29:00 Being Persuasive Without Being Pushy: The Law of Commitment and Consistency 33:00 Active Listening and the Three Communication Positions (First, Second, Third) 37:00 Challenge: How to Win in the Next 90 Days by Persuasion   About Our Guest: Michelle Bowden is the number one speaker on persuasion at work and the authority on persuasive presenting in business. She created the Persuasion Smart Profile®, a world-first psychological assessment tool for workplace persuasive strengths. Michelle is a best-selling, internationally published author of How to Persuade and How to Present. As a multi-billion-dollar pitch coach, her client list spans international businesses in banking, IT, pharmaceutical, retail, and more. Her popular Masterclass has been run over 1,000 times for more than 13,000 people.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Send us a textWhat if your copy worked because you thought better, not because you wrote harder? That's the challenge David L. Deutsch lays down as we dive into the craft of response-driven writing—from Ogilvy roots to billion-dollar wins—and the mental models that make persuasion stick in the real world. We go beyond formulas and catchy lines to ask sharper questions: who is your reader, what does their day feel like, and what would actually move them now?David shares how he turns “boring” into compelling by reframing problems and dramatising the cost of inaction, a lesson echoed by the genius behind “Got Milk?”. We explore systems thinking for marketers—mapping loops, incentives, and constraints—so you fix the pattern, not just polish the prose. Music and copywriting meet as he explains pattern recognition, cadence, and structure; improvisation shows up in the yes-and approach that meets readers where they are and guides them forward without friction. And we talk about working with vistas in mind: motion, cities, and the right constraints that free your best ideas.Along the way, you'll hear why “consistently not stupid” beats “very intelligent,” how to write as if you're persuading across a table, and what it takes to make the obvious inevitable. We also touch on legacy—how capturing stories helps those who listen and those who tell—and the long view that puts craft, clarity, and human connection ahead of noise. If you want copy that gets response, these are the habits and mindsets to adopt.Enjoy the conversation, then try this: before you write your next line, map your reader's day, name their stakes, and decide the one action that would truly help. If this episode resonates, follow the show, share it with a friend who writes or sells, and leave a review to tell us the one idea you'll use today.Join David at https://www.speakingofwriting.com for free trainings and coaching. Connect with me, Chris Grimes on LinkedIn; Gift a Legacy Life Reflections conversation at https://www.legacylifereflections.comAnd if you'd like to be in the show too, find out how at The Good Listening To Show website.  Contact me at chris@secondcurve.uk On X and Instagram, it's @thatchrisgrimesTune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

In this episode of the Tech World Human Skills Podcast, Ben Pearce and John Coyle explore the concept of becoming more memorable and the science behind how to do it. John shares insights from his experiences as an Olympic athlete and how understanding the nature of time can enhance our lives. John is an Olympic silver medallist, best-selling author, keynote speaker and expert in Chronoception. Show Links Ben Pearce LinkedIn - https://www.linkedin.com/in/benpthoughts/ Tech World Human Skills Home - https://www.techworldhumanskills.com John Linked In - https://www.linkedin.com/in/johnkcoyle1/ John's Website - https://johnkcoyle.com/ Takeaways Memories are the currency of time. The nature of time is not linear; we experience human time, not clock time. Life begins at the edge of your comfort zone. Tiny moments often determine the trajectory of your future. Routine is the enemy of time; break it to create memories. To be memorable, recognize heightened circumstances as opportunities. Design experiences that leverage risk, uniqueness, and emotional intensity. Emotions drive human behavior; engage them to influence others. When you have trouble, you might be solving the wrong problem. Time and money are fungible; invest in creating memorable experiences. Keywords chronoception, memorable experiences, time perception, emotional engagement, storytelling, influence, personal growth, professional development, memory creation, human connection

In which there is a lot of talk about Persuasion, which Laine has never read.

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

Beyond thrilled to welcome back the dynamic writing duo Audrey Bellezza and Emily Harding to celebrate the latest installment in their For the Love of Austen trilogy — Anne of Avenue A! I absolutely adore these two, and their books are guaranteed to make you swoon. Inspired by Persuasion, Anne of Avenue A is a heartfelt second-chance romance featuring Anne — a leading lady Jane Austen herself would surely approve of.With a charming cast of characters and timeless themes, this story is a true homage to love that endures. We chatted about everything from Jane Austen's 250th birthday and her lasting influence on pop culture, to our shared love of romance novels, Felicity (so on brand for us!), the clever nods to reality TV woven into the book, and so much more.If you haven't yet read their backlist, I'm genuinely jealous — their novels are a celebration of love, Jane, and New York City!

We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation.  John Jackson joins us as CEO of a nationwide managed information technology services company. For more information of Bytagig, check out: https://www.bytagig.com/If you like our topics, sign up for our newsletter here.Got questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. 

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Davey Blackburn. Davey is a pastor, author, and podcast host who shares his story of healing and redemption following the tragic murder of his wife. Today we're ending our series on Finding God in thin places. In this week's episode, we're discussing the topic: I Can't See God Right Now. Heather shares about the word faith—and how it isn't about certainty but choosing to believe what you cannot see.  Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on what it looks like to seek God when He feels distant. In Day in the Bible, Heather reflects on 1 Kings 19, where Elijah performs a great miracle. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Lisa TerKeurst: Forgiving What You Can't Forget Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Davey Blackburn Nothing Is Wasted Website Davey's Instagram What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode comes from a live event CNL held with Francis Fukuyama during our New Liberal Action Summit in Washington DC. Frank and I discuss whether or not the internet is to blame for the global rise of populism, how worried we should be about right wing control of the media, and what role young liberals have to play in solving these problems. Check out Frank's podcast, Frankly Fukuyama, over at Persuasion - https://www.persuasion.community/s/frankly-fukuyama To get bonus episodes, support us at patreon.com/newliberalpodcast or https://cnliberalism.org/become-a-member Got questions? Send us a note at mailbag@cnliberalism.org. Follow us at: https://twitter.com/CNLiberalism https://cnliberalism.org/ Join a local chapter

Guest: Derrick Chevalier — H-C (h-c.com), Evolve or Be Slaughtered (Amazon #1) Core ideas:Negotiate people, not problems; products don't change—people do “Feel good” ≠ “win-win”; feelings aren't facts Persuasion vs influence: persuasion is seen, influence is felt Antidote axiom: the antidote to any tactic is that tactic (or its opposite) elevated Harmony > balance for life/work integration Tactics & frameworks:Identify counterpart intent (not just demeanor) When splitting the difference can be smart—and when it's a trap Cooperative empathy: share just enough of your constraints to co-design terms Post-deal audit: judge outcomes by ROI over time, not end-of-meeting vibes Stories & examples:From hostage talks to aerospace & automotive deals Coaching a skeptic who becomes a “gold medallion” client and top negotiator/lawyer Miles Davis “wrong chord → resolution” as a model for harmony Takeaways:Prepare to discover what you don't know about the other side Don't avoid “sales”—upgrade your definition and skill set Use influence to align behavior, not manipulate Resources:Book: Evolve or Be Slaughtered (Amazon) Connect with Derrick: IG @derrick_chevalier, FB /anyproblemsolved, LI profile Free 30-min consult link via h-c.com Key Questions(01:00) How did you get to be where you are today?(03:43) Who do you serve today?(05:38) So if I wanted to come work with you, what would be some of the criteria that you would be looking for?(09:37) So on that note, how do you get in front of your potential client?(12:34) What are some commonalities, mistakes, misconceptions that people have when they start working with you or when they come to you?(25:24) Can you talk to us about how negotiation impacts everyday life, whether it's business or personal?(30:41) Have you heard of Chris Voss?(42:34)  What is your take on balance in life and work?(49:34) What is the best advice you have ever received?(51:21) What's the best advice you've ever given?(58:23)  We've talked about a few things. Is there something that we haven't touched on yet that you would like to talk about?(59:39) Where can we learn more about you and what you do and your book?Derrick Chevalierwww.h-c.comhttps://www.amazon.com/EVOLVE-Be-Slaughtered-Negotiation-Negotiating/dp/1965092543www.linkedin.com/in/derrick-chevalier-6323272https://www.instagram.com/derrick_chevalier/https://www.facebook.com/anyproblemsolvedVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

In this year's showdown, we're pitting two of Austen's most calculating women against each other Elizabeth Elliot from Persuasion and Fanny Dashwood from Sense and Sensibility. Both are masters of manipulation and self-interest, but in very different ways.Elizabeth Elliot, ever-conscious of appearances, rules her social circle with icy elegance, dismissing anyone she deems beneath her while clinging to the illusion of superiority. Fanny Dashwood, meanwhile, is ruthless in her pursuit of wealth and comfort, quickly convincing her husband to cheat his half-sisters out of their inheritance and doing so with a smile.As we dig into their stories, we'll explore what drives these women: is it greed, pride, or pure vanity? And when it comes to cruelty cloaked in civility, who truly reigns supreme?Join us as we compare their motives, methods, and misdeeds and help decide who will claim this year's crown as the Ultimate Jane Austen Villain.Where can you find Ellis?Instagram: @historian_ellisWhere can you find Caily?Instagram: @half_agony_half_hopeWhere can you find your host, Izzy?

Francis Fukuyama, Mona Charen, and Yascha Mounk dissect this week's news. In this week's conversation, Yascha Mounk, Francis Fukuyama and Mona Charen discuss Trump's latest actions, from demolishing the East Wing of the White House to demanding compensation from the Justice Department; whether the Trump administration's bombing boats in Venezuela might lead to further military action; and the link between social media and populism. Francis Fukuyama is the Olivier Nomellini Senior Fellow at Stanford University. His latest book is Liberalism and Its Discontents. He is also the author of the “Frankly Fukuyama” column, carried forward from American Purpose, at Persuasion. Mona Charen, syndicated columnist and author, is Policy Editor of The Bulwark and host of two weekly podcasts: The Mona Charen Show and Just Between Us. If you have not yet signed up for our podcast, please do so now by following ⁠this link on your phone⁠. Email: leonora.barclay@persuasion.community Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! ⁠Spotify⁠ | ⁠Apple⁠ | ⁠Google⁠ X: ⁠@Yascha_Mounk⁠ & ⁠@JoinPersuasion⁠ YouTube: ⁠Yascha Mounk⁠, ⁠Persuasion⁠ LinkedIn: ⁠Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices

What you'll learn in this episode:● The real meaning of communication (and why most people get it wrong)● How NLP filters — deletions, distortions, and generalizations — shape client perception● Why “communication is the response you get”● The CPI Communication Model: rapport, adept questions, and active listening● How to ethically overcome client hesitation using the “Is that a yes?” script● How teaching before selling creates trust and predictable success

On this episode, we’ll talk about “love triangles” and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors. The post 409: How to Use “Love Triangles” In Marketing Copy first appeared on Persuasion by the Pint.

Brian Ahearn shares his strategies for people looking to create ethical and meaningful change–both at work and at home. — YOU'LL LEARN — 1) How modern psychology and the Bible support each other2) How to build instant rapport with anyone3) 
The master key to cementing your authority Subscribe or visit AwesomeAtYourJob.com/ep1104 for clickable versions of the links below. — ABOUT BRIAN — Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer and consultant, he specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. His LinkedIn courses have been viewed by more than 400,000 people around the world.• Book: Influenced from Above: Where Faith and Influence Meet• Book: The Influencer: Secrets to Success and Happiness• Book Email: BookLaunch@InfluencePeople.biz• LinkedIn: Brian Ahearn• Website: InfluencePeople.biz— RESOURCES MENTIONED IN THE SHOW — • Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Cashflow Podcasting. Explore launching (or outsourcing) your podcast with a free 10-minute call with Pete.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join hosts Melody, Zoey, and Elizabeth for the long-awaited return of Romancing the Amazon! We introduce the plan for Season 3 and dive into Jane Austen's Persuasion. What modern-day tropes appear in Austen's final, posthumous novel? How do you Talk About Sex when there is none? What painting appears on the cover of YOUR copy? Listen in and find out!Download your free copy here:https://www.gutenberg.org/ebooks/105

La percepción de valor lo es todo.Un mismo producto puede vernder más o menos según la narrativa que tenga.Puede verse como algo más o como una oportunidad.Busca mis libros en Amazon.Únete a mi newsletter: https://borjagiron.comConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Liberals think of rhetoric as something you cut through to get to the substance. But in politics, rhetoric is the substance. Politics is the art of persuading people. If you can't persuade them, you can't get anything done. That doesn't mean you have to lie to them. Yes, Donald Trump uses rhetoric, like all con artists. But so did Barack Obama, like Martin Luther King, Mahatma Gandhi, Abraham Lincoln, and Cicero did. All saw rhetoric as a tool for moral work. You can speak poetically and still speak truth — deeper truth, if you do it well. If liberals want to stop losing, they need to re-learn how. Here's where to start. Full transcription and links at dastardlycleverness.com.

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Tammy Melchien. Tammy is a writer and teaching pastor who is passionate about helping people take next steps with Jesus.  Today we're continuing in our series on Finding God in thin places. In this week's episode, we're talking about the Holy Spirit: is there anything we could be missing about who He is and how He works?  Heather shares about the word intercession—and how intercession isn't about spiritual performance. It's about proximity, it's the willingness to carry someone else's name into the presence of God because love compels you to. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on the Holy Spirit. In Day in the Bible, Heather reflects on Exodus 17, a story on intercession. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Tammy Melchien Tammy's website What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

We've made it through another novel, and we're back in your feed to announce what's coming next! We're so grateful for your continued support as we made our way through Persuasion, and we're thrilled to announce that our next bedtime stories novel will be: Sense and Sensibility! We're taking this Monday off to prepare (even Bedtime Stories needs a rest!), and will be back next Monday to bring you into the world of the Dashwood sisters, as they become your latest companions in our Bedtime Stories journey. And don't worry, we'll still have a classic Pride and Prejudice story for you this Friday.Thank you again to each and every one of our dedicated listeners. We couldn't have made it this far without you, and we can't wait to begin another story with you next week!-----Welcome to the Jane Austen Bedtime Stories podcast! Each episode is a section of a classic Jane Austen novel, read in soothing tones and set to calming music to help you fall asleep.With everything that is going on in the world, we find comfort in the familiar. For so many of us, Jane Austen's works are like a warm hug. So snuggle up under the covers and let the comforting words of Jane Austen lull you into sleep.-----Show your appreciation for the pod! Support the podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bedtimestoriespodcast.net/support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -----Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/janeaustenbedtimepod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----Music ["Reverie"] by Scott Buckley - released under CC-BY 4.0. – www.scottbuckley.com.au

Yascha Mounk and Quico Toro explore why we fall for them—and how to protect ourselves. Quico Toro is a contributing editor at Persuasion, the Director of Climate Repair at the Anthropocene Institute, and writes the Substack One Percent Brighter. He is the author, with Moisés Naím, of Charlatans: How Grifters, Swindlers, and Hucksters Bamboozle the Media, the Markets, and the Masses. In this week's conversation, Yascha Mounk and Quico Toro explore whether fraudsters are motivated by self-deception or the desire to scam, how the internet and our society enable charlatans, and how to resist them.  If you have not yet signed up for our podcast, please do so now by following ⁠this link on your phone⁠. Email: leonora.barclay@persuasion.community Podcast production by Jack Shields and Leonora Barclay. Connect with us! ⁠Spotify⁠ | ⁠Apple⁠ | ⁠Google⁠ X: ⁠@Yascha_Mounk⁠ & ⁠@JoinPersuasion⁠ YouTube: ⁠Yascha Mounk⁠, ⁠Persuasion Learn more about your ad choices. Visit megaphone.fm/adchoices

The Robert Collier Letter Book is a treasure chest for any copywriter. It's one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we’ll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at […] The post 408: Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting first appeared on Persuasion by the Pint.

What if the biggest AI risk isn't bias or data, but human behaviour itself? How might AI impact the people using it and what does that mean for how we design solutions and deploy the technology?Episode SummaryOn this episode, I'm joined by a returning guest.  Richard Chataway is a behavioural science expert and strategist who joins me to explore how we can design AI systems that truly work for humans. Richard brings a unique lens to the conversation, combining insights from advertising, government policy, and behavioural science to unpack the human drivers that shape how we build and interact with AI. We discuss everything from cognitive biases and persuasive tech to the ethics of design and how these hidden forces influence our relationship with intelligent machines.During our conversation, Richard explains the importance of context and behavioural frameworks in making AI more ethical, effective, and human-centric. We explore real-world examples of effective and ineffective design, examining where intentions diverge from outcomes and what can be done to address these discrepancies. Richard shares fascinating insights from his book "The Behaviour Business" and his experience in both the public and private sectors, offering a practical yet thought-provoking look at what it really means to design for behaviour in the age of AI.Whether you're an AI sceptic, enthusiast, or simply curious about how technology intersects with human behaviour, this episode offers a compelling exploration of the invisible levers shaping our digital lives. From nudging with intent to avoiding manipulation, Richard helps us understand how behavioural science can make the future of AI more aligned with our values and less prone to unintended consequences.Guest BiographyRichard is a Behavioural Scientist, Author and Podcaster who heads up the Behaviour Change Team at Concentrix, a Fortune 500 global technology and transformation company, working with around 2000 brands globally in over 70 different countries. He is also the founder of Communication Science Group and a former board member of the Association for Business Psychology. His book The Behaviour Business is a bestselling guide to deploying Behavioural Science within organisations to solve a wide range of problems. vAI-Generated Timestamped Summary00:00 – Intro: Designing AI for humans01:25 – Welcome back Richard Chataway03:15 – Behavioural science meets AI05:20 – Why we lie more to bots07:05 – Judgement, distance & dishonesty09:10 – When design invites bad behaviour11:30 – Fraud as a design problem13:40 – The “Computer says no” effect15:25 – When neutrality helps disclosure17:15 – The empathy paradox19:05 – Data bias & unequal outcomes21:30 – When to keep humans in the loop23:40 – Behavioural science as AI insurance26:00 – When efficiency erodes trust28:20 – Friction, fairness & feedback30:05 – AI and the frontline worker33:00 – Redefining jobs, not removing them36:10 – New skills for an AI world39:00 – Beyond efficiency: meaningful work41:45 – Leadership: ask “should we automate?”44:10 – Practical design principles47:30 – The myth of full automation50:20 – Augment, don't replace53:00 – Case studies from Concentrix56:40 – Making AI ethics actionable59:20 – The next five years of human-centred AI1:02:00 – Closing reflections1:04:30 – Where to find Richard1:06:00 – Outro & related episodesLinksRichard on LinkedIn - https://www.linkedin.com/in/richard-chataway/Richard's book The Behaviour Business - https://behaviourbusiness.com/Richard's previous appearance on the show - https://www.humanriskpodcast.com/richard-chataway-on-the-behaviour/Concentrix - https://www.concentrix.com/Richard at Concentrix - https://www.concentrix.com/contributor/richard-chataway/

Send us a textRamzi Marjaba is a seasoned Solution Engineer and consultant currently with Veeam Software, working remotely from Ottawa since March 2025. Prior to this, he spent nearly four years as a Senior Solution Specialist at Keysight Technologies, managing Eastern Canada accounts and mentoring both SEs and account executives. Earlier in his career, he held technical roles at Spirent Communications, Alcatel‑Lucent, and Nortel, starting as an embedded software tester and evolving into a network design engineer and systems engineer.In 2018, Ramzi founded We the Sales Engineers, a coaching platform and podcast designed to help sales engineers grow through thoughtful conversation, expert mentorship, and practice‑based learning. With hundreds of episodes and written content to his name, he's built a global community for pre‑sales professionals seeking to sharpen their craft.Ramzi emphasizes the difference between treating symptoms versus diagnosing root business needs—with a heavy focus on discovery, customer context, and vision building. He often compares SEs to business athletes: they don't get to practice outside the field, and must deliver under pressure with clarity and impact. He also explores the evolution of presales roles in a shifting job market, noting the increasing competitiveness and need for strategic, value‑centered hiring.Outside of client work, Ramzi mentors aspiring SEs, runs podcast and written series, and leads workshops—from quick discovery techniques to advanced whiteboarding and objection management.  LINKS:Guest LinkedIn: https://www.linkedin.com/in/ramzimarjaba/?originalSubdomain=caGuest website: https://wethesalesengineers.com/ Aaron Moncur, hostClick here to learn more about simulation solutions from Simutech Group.

If you haven't caught Part I, start there — MB Chief Marketing Officer, Dave and Producer, Kenzie unpacked the first rule of persuasion: reciprocity. In this episode, they continue exploring how behavioral science can transform employee engagement, diving into three new principles of persuasion: scarcity, authority and commitment. From creating urgency without fear, to leveraging expertise authentically, to building lasting commitment through small actions, this episode reveals practical ways HR and benefits professionals can apply psychology to drive connection, motivation, and trust.

Employee benefits shouldn't feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, McGohan Brabender's Chief Marketing Officer, Dave Homan, explores how applying behavioral science and Robert Cialdini's 7 Principles of Persuasion can help HR and benefits professionals ethically capture attention, build trust and inspire action. Discover how reimagining communication through the lens of human behavior can turn benefits engagement from obligation to connection - motivating, empowering, and energizing your workforce.

今天这期节目，我们请到了两本畅销书《上瘾》（Hooked）和《专注力》（Indistractable）的作者、斯坦福大学讲师、连续创业者 Nir Eyal。过去十年间，Nir Eyal 的产品设计逻辑影响了几乎所有的科技产品经理，并引发大众对专注力问题的重新思考。 在这次访谈中，Nir 探讨了在 AI 时代，他在《上瘾》中提出的「触发 -- 行动 -- 奖励 -- 投入」的经典行为模型在今天依然适用，因为人性并未改变。Nir 还深入分享了如何提高专注对抗分心，强调「预先规划，是抵御分心的唯一方法」（The antidote to impulsiveness is forethought）。展望未来，Nir Eyal 对个性化产品和教育领域的未来充满了期待，认为 AI能够帮我们更好地理解用户需求，设计出「让人变得更好」的产品。 如果你想更加深入地了解 Nir 的作品和观点，欢迎点击： https://www.nirandfar.com/ 本期人物 Nir Eyal ，《上瘾》作者，斯坦福大学讲师、连续创业者 丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播 主要话题 [04:38] 重温 《上瘾》（Hooked）：「上瘾模型」没有改变，因为人类心理不会改变 [05:45] 人类行为的根源：我们所有的行动都来自逃避不适 [08:10] 相比刷手机，我们应该鼓励人们去做「更有意义」的事吗？ [12:00] 说服 (Persuasion) vs 胁迫 (Coercion) ：产品应被用来「让人上瘾于好事」 [16:20] 从《上瘾》到《专注力》（Indistractable）：如何摆脱坏习惯、重新掌控注意力？ [20:40] 「预先规划，是抵御所有分心的唯一方法」（The antidote to impulsiveness is forethought） [24:00] 「10-minute rule」和「Time boxing」原则，帮你找回越来越稀缺的注意力 [36:15] 在AI时代，我们如何构建新的产品形态? [45:09] 如何培养有专注力的下一代？首先成为不分心的父母 延伸阅读：

In this week's episode of The Good Fight Club, Yascha Mounk, Garry Kasparov, Russ Muirhead, and Quico Toro discuss the ceasefire in Gaza, the impact of the U.S. government shutdown, and the extent to which America under Trump mirrors Russia and Venezuela. Garry Kasparov is the chairman and founder of the Renew Democracy Initiative (RDI), which publishes The Next Move. Russell Muirhead teaches Government at Dartmouth College. He is the author, with Nancy Rosenblum, of Ungoverning: The Attack on the Administrative State and the Politics of Chaos. He serves in the New Hampshire House of Representatives where he focuses on election law. Quico Toro is a contributing editor at Persuasion, Director of Climate Repair at the Anthropocene Institute, and writes the Substack One Percent Brighter. If you have not yet signed up for our podcast, please do so now by following ⁠⁠⁠this link on your phone⁠⁠⁠. Email: leonora.barclay@persuasion.community Podcast production by Jack Shields and Leonora Barclay. Connect with us! ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠Apple⁠⁠⁠ | ⁠⁠⁠Google⁠⁠⁠ X: ⁠⁠⁠@Yascha_Mounk⁠⁠⁠ & ⁠⁠⁠@JoinPersuasion⁠⁠⁠ YouTube: ⁠⁠⁠Yascha Mounk⁠⁠⁠, ⁠⁠⁠Persuasion Learn more about your ad choices. Visit megaphone.fm/adchoices

Lesley Logan welcomes mindset coach Brad Bizjack for a conversation that digs deep into why so many high-achievers get stuck in surface-level strategies. Brad shares his journey from being buried in six-figure debt to building a multi-million-dollar business, and reveals the missing ingredient most people ignore when trying to change: identity. If you've been hustling without the results to show for it, this episode will challenge the way you think about success and who you believe yourself to be.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why over-studying and perfectionism often mask procrastination.How overvaluing certainty leads to playing small and staying stuck.The “line of lasting change” and why identity shapes your results.How doubt, pain, and vision are the three ways to shift limiting beliefs.Why your peer group and environment influence your habits and outcomes.Episode References/Links:Brad Bizjack's Website - https://www.bradbizjack.comBrad Bizjack's Facebook - https://www.facebook.com/BradBizjackCoachingBrad Bizjack's Instagram - https://www.instagram.com/bradbizjackBrad Bizjack's Program: The Success Accelerator - https://beitpod.com/successTiny Habits by BJ Fogg - https://a.co/d/hkmaWEOTim Robbins Events - https://www.tonyrobbins.comGuest Bio:Brad Bizjack is a personal development expert and a master mindset strategist. As a multi-7-figure CEO of a transformative coaching business, Brad boasts over a decade of experience in igniting human potential. His mission is clear and compelling: to awaken individuals to their boundless possibilities and empower them to create the extraordinary success and freedom they truly deserve. Having touched the lives of over 60,000 individuals across more than 40 countries, Brad is renowned for his ability to shatter mediocrity and inspire profound, lasting change. He excels in uncovering and dismantling the limiting beliefs and toxic thought patterns that lurk in the shadows of the mind, unlocking the doors to unprecedented achievement and fulfillment. Beyond his professional accolades, Brad is a devoted husband to his college sweetheart, Janiece, and a father to their 4 year old daughter Lily and dog Oliver. Together, they cherish their moments of joy and adventure, often found enjoying days on the lake, creating precious memories as a family. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! 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Very first call with that coach changed my life fundamentally forever. I was telling her, I'm doing all the podcasts, listening to the books, reading the books, I'm doing all the things. Why isn't it happening for me? I want this to work so bad. And she said, very calmly, Brad, you are so attached to success that you're missing the whole point. You're under the impression that you shouldn't be where you are right now. Business, success and money, it's never going to make you happy. It's rewiring your mind for happiness that'll make you successful. Lesley Logan 0:39  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:17  All right, babes, I'm keeping this quick because our guest day is gonna blow your mind. Get your notebooks out, get your pens out. Get ready to hit rewind. If you're driving in your car, make sure Siri listens to you so you can rewind whenever you need to because this episode is an episode I've wanted to have for over a year. For over a year I've wanted to have this episode. So, Brad Bizjack is our guest today, and we're gonna talk about perfectionism, certainty, achieve, being an achiever. And literally, how do you actually change your life? How do you actually be it till you see it? So stay tuned all the way to the end. You don't wanna miss it. Here's Brad Bizjack. Lesley Logan 1:52  All right, Be It babe. Get ready. Just get ready. I already know it's gonna be amazing. I'm so excited. I wanted this person on the pod, since I heard him on my old coach's pod. Here's the deal. I remember seeing this guy's name on my feed in several podcasts, okay? And I was like, okay, someone's doing a launch, that's fine. And then I saw him on my old coach's pod, and I was like, you know, I haven't listened to her pod for a while. I'm gonna listen to this guy so I'm walking through the streets of Cambodia right before we're out to have a retreat. And I listened to this thing, and I was like, oh my god I didn't realize I'm stuck. I'm, this is the feeling I'm having. I'm feeling stuck. So I'm gonna sign up for this. So I told Brad, my husband, Brad, I said, babe, I signed us up for a launch. I think I want to be launched at it's been a while, so let's do it. Let's just like, let's just go through someone's thing. Let's just get taught. Let's get our cup filled, and then we'll just see what kind of emails come through. Because of the timing, my husband actually was on Hong Kong time, meaning when we got back from Cambodia, he was up every day at 5am and your calls were at like, 6am our time, something early. Brad would never, ever he would have to watch replays. We dog walked every morning listening to you. And of course, the day that you're like, okay, I'm running this program. We're like, okay, we're the first to sign up. Like, we're already in, and we stuck with it for, like, whatever, six months, a year. It was amazing. So Brad Bizjack is our guest today, and the and the reason I wanted to have him on is because of what you're gonna hear right now. Brad, what do you rock at? Who are you? Tell us everything about you.Brad Bizjack 3:18  First of all, that was, like, the best way of getting into our each other's worlds I've ever heard like, what a crazy story. So grateful for the opportunity to be here. I help people rewire the limiting beliefs, toxic thought patterns, limiting emotional patterns that are getting in the way of the success, freedom and fulfillment they really deserve that they don't really go know are going on behind the scenes. So we help people identify that and shift that. Lesley Logan 3:41  I mean, I think that's there's so many people who need that. Like, that's.Brad Bizjack 3:45  Like everybody. Lesley Logan 3:45  Like everybody, most people don't know they need it. And the ones that do kind of get overwhelmed with, like, all of the things, like, they get involved in that perfectionism. Like, I gotta check this box. I gotta do this thing, and if I just read this one more book, then, then I will be fixed, right? Brad Bizjack 4:01  100% I think people will use over-studying as like procrastination in disguise and not even realize they're doing it just because they're overvaluing certainty. And we can go more into that if you want, but yeah, that's a very, very common thing we see. Lesley Logan 4:15  You are correct. I actually looked up like signs of imposter syndrome, right? And or the like, types of imposter syndrome, because, like, there's imposter syndrome, which is, like, you're new at something, so you are going to feel that way because you're new at something, and that's great. But also, then there's like, the imposter syndrome when you're, like, actually qualified to do things, but you're you're feeling like an imposter. And so I was teaching on this, and so I did some research, and one of the signs that you are causing that is that perfectionism. If I just get one more certificate, if I learn one more thing, if I study this, and I'm a Pilates instructor who teaches Pilates instructors, and they'll go, I can't take your business class, because, actually, I needed to study this Wunda Chair. And I'm like, no one even knows what a Wunda Chair is, like until they know what Pilates is, like, no one cares. You need to know how to run a business that doesn't burn you out. Like, but you but people will overwhelm themselves. So can we talk about that perfectionism, certainty, like, what it what is, what are the signs that people are doing these things? Because I think sometimes they don't even see it in themselves. Brad Bizjack 5:13  Yeah, I think, you know, when we talk about rewiring limiting beliefs and toxic thoughts, like you said, I don't think people know they're doing it. But if anyone's ever been in a situation where they know they want their life to change and they just can't get themselves to take action, or there's a limiting behavior they participate in and they don't know why they do it, even though it's not serving them, or they know exactly what to do and they're procrastinating consistently. Or they're in a spot where they just can't get themselves to move and they see their laptop staring at them, begging them to change their life, and even though they care so much, they just don't care in the moment. And there's this piece of you that says, I know I'm meant for so much more than what I'm getting right now, but for some reason, I can't get myself to move or take action. Any of those are some of the most common symptoms that I see. But there's also one on the flip side, and that's calling out all the achievers in the room, the people that have taken the action or forced themselves through willpower to get moving. Those people end up basing their worth on more, more success, more money. And so it feels like their worth is a moving target. So they'll bounce from goal to goal, peak to peak, to do list, to to do list. Nothing feels like enough, and everything they do just feels like they're battling burnout. So if you're in a spot where you either are constantly seeking the how, which is basically exactly what we were just talking about, glorified procrastination, and let me actually backtrack on this a little bit, because I think it's really important, we need to know the how, just not right away, right? You can't head east looking for the sunset, right? It doesn't work that way. And so when you know what you want and why you want it, the how reveals itself, but when you get so caught up in seeking the how, because of living in this fear of not being certain, then you end up just tiptoeing around the edges of your dream, playing not to lose instead of playing to win. So any action you do take is you mistaking movement for achievement, and you'll take little, itty bitty actions instead of the ones that will actually yield results. And so you feel like you're spending all day on this dream, but you're not getting anywhere. And the main reason is because you are overvaluing certainty at a very high level, which is really what perfectionism is. It just means that you are afraid of what happens if you're not totally certain, and that somehow it's going to mean that you're unworthy. If you think about the human brain, its job is not to make you happy, its job is to make sure you survive. And you see people all the time saying, well, I self-sabotage. I get in my own way. Well, it's physically impossible to self-sabotage. Think about it. Your brain is a survivalist. Its job is to keep you alive. So why would it ever cause you harm? What's actually happening is you're just meeting a need, and the survival-based need that's embedded into all of our DNA is the need for certainty. And when you overvalue certainty. What actually happens is like, think about it, millions of years ago, you weren't worried about building your Pilates business or whatever it is. You were worried about the saber tooth tiger that was hiding in the bushes that was going to eat your baby, right? You you didn't have the these you weren't worried about success and fulfillment. You were worried about staying alive. Well, we don't have the same threats, but we do have the same mind. And so we link up putting ourselves out there on social or starting a podcast or sending an email or prospecting whatever, or starting a new fitness regimen. We we link it up as a survival-based threat when it's not, it's just misplaced. And so that's what a lot of people do. And I see people over-study all day long, and they use personal development as a way to escape developing personally, and it just gets in their own way.Lesley Logan 8:51  Oh my God. Everyone hit rewind. That was the most amazing, that is the most amazing thing I've heard. And I also think, like, what a great clip. And like, we can it's a great question to ask yourself, like, am I, am I doing this to escape, you know, am I? Am I? Am I working on this thing one more time? Tweak to to busy ourselves from what it actually is, which is the change we have to make. And change is really difficult. It, I don't, I don't, I actually want to say, I don't know that change is actually that difficult. Because, from what I understand about studying habits and mindset, right? So during the pandemic, I was like, I need to figure out why like, some people make a habit and some people don't like what's going on here. And also, I had a great yoga teacher who was like, that, we always wanna make things that are right or wrong, bad or good. And he's like, actually, that's not how the world works, like because if it's serving you like it could be bad for one person, but not for you, right? So I was like, okay, and I started with BJ Fogg, and he said there's no such thing as a bad habit. Every single thing we do is serving our mind. Our mind actually, truly lives off of what makes us feel good. And, so if you're like, but I hate scrolling, it's a bad habit, right? But you, when you scroll, something is happening in your mind that is giving you relief, excitement, joy, or it could even just be like, like, you can just like, exhale, right? So your brain isn't doesn't know bad or good. It knows shame and judgment doesn't make me feel good, and these things make me feel good, and so we actually create habits instantly based on emotions. So that's why I think that change isn't hard if we know how our brain works. Brad Bizjack 10:31  100%. If you think about change, change does not take a long time to do. It actually happens in an instant when you actually have the leverage to create change, right? Like so many people have had a time in their lives when they've dealt with a really painful situation, like a tough relationship, or, let's say, let's say that they weren't exercising or eating well, or so anything like that, and they've known that they should take a different action, but they haven't gotten themselves to do it until one day when something happens, and all of a sudden, some lever is pulled, and all of a sudden it's easy and it's not hard anymore. It's because in the moment, you started shifting the beliefs and the emotions that were going on behind the scenes to create leverage to actually move, and there's actually a reason why this happens. And I'm happy to dive into how behavior change actually works in people. If you want me to dive deep into that, I can. But if we think so, let's say most people, most people, if you imagine like a big triangle with different like levels in this triangle, at the very base of this triangle is your 3D environment or your results. This is really how life is. Now, most people don't recognize that all of life is cause and effect, everything. And if you obsess over the effect, you forget the cause. And if you don't focus on the cause, you can no longer influence the effect. Well, most people think that their life circumstances are the cause of how they feel, how they live, everything. They think, I don't have this money, therefore I can't be happy. I can't take different action. I can't grow a big business. I don't have a big business, therefore I can't ask people to join my business, right? It's, it's backwards thinking. It's once I have a different life, then I can take a different action. So what most people end up doing is they sit around complaining about their circumstances. And the challenge with complaining is you only complain about things that you could change. You're just too afraid to, right? So you don't complain about gravity. You complain about money. Well, money is something you can make right now if you want to, you can attract it anytime you want to. So it starts at the bottom of this pyramid with your 3D environment and your results. Now most people, they think that if they focus on what's not happening in their life, somehow magically, it's going to change, and it doesn't. If I could give one calling to everybody here, it's the fact that you are 100% responsible for every single part of your life, even the parts that are not your fault. Now before you want to punch me in the face, let me explain, right? I don't mean that that thing that happened in your life is your fault. You are not to blame. Blame focuses on the past and what went wrong. Responsibility means the ability to respond. This is how I'm going to perceive it, move about it, go forward in the future. And that's everyone's responsibility, regardless of what happened in your life. So once you start taking responsibility for your life, you start trying to impact the cause of a different 3D environment of results, and you step up one level in that pyramid to behaviors and habits. And most people, they try to form a habit. It takes 21 days to form a habit. You see all this stuff, well, how many people listening have ever done really, really good for about two or three weeks, and then all of a sudden they fall off? There's a reason why. Because when you try to change at a behavior level, meaning, take a different action, which isn't a bad thing. It's not bad if you want to, let's say, lose weight or gain weight, or whatever your goals are, if you take a different action, it will yield a different result when done consistently over time. The problem is that when you try to change at a behavior level, you have to negotiate with the mind. You automatically question if you are capable of making it happen. So it feels like this constant fight, and you have to rely on willpower. Willpower is push motivation, right, and we all use willpower sometimes. Nothing wrong with willpower. But if you rely on it, it leads to one thing, and that is burnout. We need to get to a place of pull, where hard work isn't hard work, where you just move. So when you are changing, from a behavior perspective, you're wanting to know, am I doing it right? You're seeking the strategy first, the how, right, and when you crave the how over crave the how, you likely don't actually take the actions that will yield the results. So what influences our behaviors and habits? Go one level higher, and that is your capability. And most people don't recognize what's influencing their capability are three things. Number one is what you consume. If you consume social media gossip on a daily basis, that's not really going to help your sales habit, right? If you can consume news media, that's not going to really help with practicing gratitude, right? It's going to hurt it. So number one is what you consume, because whatever goes in your eyes and ears comes out your mouth, and it leads to the second thing, which is skills. You, let's say that you're still that you're trying to grow a business, and the habit you're trying to deploy is consistent sales or prospecting or marketing? Well, you need to study sales and marketing. The skills of those things are required to change the habits and therefore change the environment. And so we need different skills. If your skills that you're studying is okay, I just want to learn how to bake cakes, but your goal is to grow a business, well, it's mismatched, right? But the third thing that's most powerful, is, that it influences your capability, is your peer group. Your life is a direct reflection of the expectations of the people you surround yourself with. And we can have a whole freaking podcast episode on this alone. It's so important. So these three levels are temporary behavior change. Anything at the skill at the capability level, behavior level and 3D environment level, it doesn't seem to last. And if it ever does, it's because we're changing at a higher level than that. And so it's not bad to change these things. Your capability does influence your behaviors and habits, and that does influence your environment, but it never, most people never decide to change above the line of lasting change, which is what influences all of this. Before I go into that, you seem like you have thoughts, my friend.Lesley Logan 16:53  Well, I just, I do, because you just said, like, most people don't go above the line of lasting change. And I think, like, that intrigues me, because it's like, are we saying that like, they'll do enough, they start to get going, and then they, like, revert back, or they just kind of stay at this place that's like, good enough. Like, tell me what the line of lasting change is.Brad Bizjack 17:14  Well, the strongest force in the human personality is the need to stay consistent with who you already think you are. Lesley Logan 17:20  Oh, yes. Brad Bizjack 17:21  And so if you believe or identify as a failure or think that money is hard to make, you can try all day long to change, but you're gonna go back. You're gonna find a way, because life will, whatever you believe, will determine the level of potential you tap into. That determines the actions you do or don't take and how well you do them. That determines your results, and it literally reinforces what you believe. That's why, right above this line of lasting change, if you actually want to make change, it's your beliefs and values that's that's the next step, that's what actually influences lasting change. So you mentioned, do people go back? They'll go back to what they believe, what they value, and how they identify always, they'll find a way. And so before I explain that, does that make sense so far? Lesley Logan 18:07  Yeah, that does. And I think, like, where I, where I, like, my brain is like, okay, so I also know that the brain is like, dissonance. So if, if, if I, if I think I'm a failure, but I just have to walk around going, I'm not a failure. I'm not a failure. Like, I don't know, like, I don't know that that is like, the answer, right? Like, so how do I go from like, seeing myself and believing that I'm a failure and then actually truly seeing myself in value that I'm not a failure?Brad Bizjack 18:35  Yeah, there's three ways to shift any belief pattern. Number one is doubt, right? If you introduce doubt to this and so that is real life examples, right? If, let's use the example of money is hard to make, right? That's a belief that a lot of people have. Well, if that is the belief, what evidence do you currently have supporting that? Because you're likely overly focusing on it. If you introduce doubt to that belief and say, well, not hard for John. It's not hard for Lesley, like and you surround yourself with evidence. Is that actually true? Or is that something that I was just told growing up? Rich people are greedy. Is that actually true or if I take a look around at all the people that I know that have money, they're the ones giving the most to charities, right? So it's evidence that shows that that belief is false. But the challenge with this is changing at a logical level is very, very hard, right? If most people don't recognize that, it's next to impossible to logic and reason your way out of anxiety. It just makes the anxiety worse. It's because it's, at a nervous system level, it responds, your body responds way faster than thoughts ever will. So we need to change our beliefs in other ways, and that is pain. We talked earlier about how people like how change is not really that hard once you have leverage, if you can see the consequences of what happens if you don't change, a nd actually live those consequences in your mind, you will start to change. I was at a Tony Robbins event years ago, and he shared something that really made an impact on how I viewed behavior change. And he used the example of a Christmas carol, Ebenezer Scrooge, right? And how he's a total butt head, super mean to all these people, because he thinks that that's why he's successful. It's not why he's successful. It's not why he's successful. He's brilliant, he works hard, all these things. And his life was going pretty bad, and he just kept on going until three until one night, three neuro associative conditioning specialists showed up at his house that goes to Christmas past, present and future, and they linked up unbearable pain to the way that he's lived up until now, the way that he's living and what his life will look like if he keeps living that way. And when you're boxing from the left, from the right and behind you, guess what you move. Most people value comfort and safety and certainty, so they don't want to give themselves a healthy dose of pain. They don't want to see the consequences of consistently doing it this way. And people are like, well, I know the consequence is going to hurt me. It's going to hurt my kids. Everyone has a leverage point, but sometimes that leverage point isn't your stereotypical oh, it's going to hurt my finances. Oh, it's going to hurt my kids. Your job is to find out what it is that you actually will have in your life that's going to cause you pain that you care about, that'll get you to move. That's the second way to create a change. The third is vision. Human beings are driven by their need to avoid pain and gain pleasure, right? What we just talked about is pain avoidance, and that's very strong, and typically the most strong, but we're also driven by pleasure, and when we can be compelled by a beautiful vision of the future, it gives us a reason to overcome this. So if we think about what identity is, the identity of I'm a failure, that is just a strongly held belief, right? So beliefs and values. Beliefs are just feelings of certainty. That's all it is. And a value is an emotional state you live in, and value feeling, right? So if we think about a belief as let's use the example of the sky is blue, most people think that. But what about during sunset? What about at night? What about sunrise? What about when it's raining? What about the scientific answer that it's not any color, right? It introduces doubt. So we have these beliefs based on evidence in our life, whether that is our upbringing, trauma, consistent results that reinforce this feeling of certainty, until we introduce uncertainty to that certainty. So it's so interesting, the thing that you're craving the most of, certainty, that's the very thing that's keeping you in the exact same spot, right? If we look at it from a values perspective, most people don't recognize they have values conflicts going on, right? Most people value success, but they equally value avoiding rejection, and so that's going to create conflict. And all of this rolls up into your identity, who you think you are. So those three things, shifting the identity through doubt, pain, and there's other ways too, and vision, shifting your beliefs and shifting your values that automatically influence your capabilities, automatically influences your behaviors and habits, cascades down right into different results. And we can do a real life example, or we can move on. But the whole point is, most people just fall back to where they are because they have a belief at a fundamental level, this is who I am, and your brain will always default to going back there. Lesley Logan 23:18  Yeah, I do want to do a real quick example, but I want to say, like, probably not a decade ago, but a long time ago, I was listening to a podcast, and I really, really so wish I could find this episode, but it was talking about how, scientifically, they can prove that your brain will tell your body exactly what you're thinking. So they actually took these people and they told them they were going to brand them. They put them in a room. They blindfolded them. They had the fire making the noise, they had the sizzling. They said, This is what the branding is going to look like. This is what it's going to be like. This is going to happen to you. Then they like, did the sizzle, then they touch them with a pen. And some people's arms developed a like a sore, a redness mark in the shape of the branding that they said they were not branded. No one was hurt doing this thing. But it's a scientific experiment, and they have also studied people who like, if you tell yourself, I'm I'm fat, and you're someone who is wanting to lose weight, that's a journey you want to go on. They have actually seen that those people do produce more fat, have bigger fat cells, all these different things, versus people who don't have a judgment about how they look. Their cells look quite different. Another study they did was a guy, a doctor, who wanted to know if I scrape a knee or if I drain a knee, which one of those things is actually helping these people's knee issues, right? So they had to take three groups. Had to take a group of people who needed this, but they did nothing to. They had to take a group of people that they just drained, and they had a group of people that they just like, scraped right. Every single person got put under, got the same music, was told what the surgery was going to be like, and then they waited to see what happened. And the people who had nothing to their knee, nothing, no draining, no scraping, they did two little pricks, put 'em under, play the surgical video while they're in anesthesia, they had the same results as people who had anything done. And so is this point that, like, our brains are so powerful, they literally tell us things. And so it's so important what we are telling ourselves that we have to know. So I just wanna, like, highlight everything you said, because it is really, is really important that we, we tell ourselves the things we actually want to hear we want our body to do. Yeah.Brad Bizjack 25:31  Well, you know what's interesting, too. Have you ever noticed that when a lot of people do affirmations, it doesn't really stick? Why? Have you ever thought why that is and it it's because they're not telling themselves powerfully. When you are about to have a surgery or something like that, and you tell and the brain genuinely thinks something is going to happen, it is just like you said, so incredibly powerful, so powerful because the belief is held so strongly that this is going to happen. That's how powerful your brain is. But what we typically do when someone pulls like an affirmation card, right, and it says, I am worthy, and your brain goes bullshit, right? Or I am abundant. Have you seen your bank account? It's because it's done through less conviction and certainty. It's done through the lens of basically being passive. And so if you think about all these scenarios, these scenarios are from a place of this is it's almost like this is fact, where a belief is being communicated with absolute conviction. And so to the degree in which you can be convicted in your statements about yourself, that's the degree that behavior change happens. And once you do your brain just it goes to war for who you think you are or what you think is going to happen. That's why, when someone is in a space where you identify them as a success story, the worst things in the world could be happening for them, and you know without a doubt, they'll be completely fine. They'll figure it out. Because you always default back to what you feel most convicted about.Lesley Logan 27:05  Yeah, real life, example, and, and if it's possible, I, we didn't do this. We didn't actually talk about, like, how you got to, how you got to be so amazing. (inaudible) Just in case, people think, oh my god, easy for you to say, Brad. Like, life must be so easy for you. Like, you know, like, I think some people again, the brain is like, okay, well, Lesley and Brad just have it together. Everything works out for them. Somebody, okay, really quick. So I have a bot that is trained up 10 million of my words. And someone asked it like, have you ever had to handle a setback? And my bot thankfully said, yeah, daily, yeah. So anyways, go ahead.Brad Bizjack 27:43  So I'll share kind of a little bit of backstory. I was, came out, out of college, $92,000 in debt, and at that stage in my life, I wanted more money. I wanted to be able to add avocado without having to worry about overdraft in my bank account, right? Like, that's what I really wanted. And I found online business, and I was like, this is going to change my financial circumstances. But really what I wanted at that stage in my life was to be the breaking point of mediocrity in my family history. I wanted something I could chase after, and so online business was my ticket. A lot of people have other vehicles. That was mine. There was just one problem. It didn't work. I spent seven years, eight years, never making more than $24,000 a year as a group fitness instructor trying to get a business off the ground. I also had a corporate job, and I'll share a little bit of backstory with that in just a moment, but I would try to get this thing off the ground, and it didn't, It didn't happen. And so my mentor told me, dude, you need a mindset coach. What you're doing clearly isn't working. And I was like, but I'm $92,000 in debt. There's no way that I can hire a coach. And she's like, I'm gonna tell you, man, if nothing changes, nothing changes. So I maxed out a credit card, went $98,000 in debt, hired a coach. Very first call with that coach changed my life, fundamentally, forever. I was telling her, I'm doing all the podcasts, listening to the books, reading the books, I'm doing all the things. Why isn't it happening for me? I want this to work so bad. And she said, very calmly, Brad, you are so attached to success that you're missing the whole point. You're under the impression that you shouldn't be where you are right now. Business success and money, it's never going to make you happy. It's rewiring your mind for happiness that'll make you successful. At that stage, I was resenting everything in my life. I was saying it was wrong in some way. I wasn't seeing life happening for me. So I bought a ticket to a conference to really work on shifting my beliefs. I didn't have this technology back then. I didn't understand all this stuff back then, I just knew I needed, I just knew I needed to change my mindset. That's all I labeled it as back then. And I remember buying the plane ticket, hotel, all that stuff in San Diego, and about a month before that event, I got fired from my job. Now I'm $98,000 in debt now. No income, no savings. But luckily, I had that plane ticket, and I fly across the country, land in San Diego, go to the grocery store, buy peanut butter and jelly, like I did 100 times a day at that point. And I overdrafted my bank account on peanut butter and jelly, and it was just this, this place of defeat, where I just felt like nothing was ever gonna change, and I walk into that conference tail between my legs, and the topic that day was all about how the human mind works, and shifting your belief systems and identities and values and all these things. And it changed everything. We went on to pay off that 100 grand in debt within a year, we retired my wife from corporate America, we built up a million, multimillion dollar per year business. We've served 70,000 people all over the world. And now we have a little girl, and I'm going to be the dad that I want to be for her, and be at every single every single dance recital, or baseball or whatever it is. And it was because of shifting above the line of lasting change. It was because I had the courage to look at those things that most people avoid. And that's my calling to everybody here. And so if we do a real world example of this pyramid, that's literally what I did. If we look at the left side like, imagine that, that pyramid, that triangle, one identity is, I'm a failure right? Well, cascade that down. What does a failure believe? Success will never happen. Money is hard to make. What does a failure value? They value security. They value safety, right? So what does that do to my capabilities? What am I going to study if I believe I'm a failure? The news, social media. Who am I going to surround myself with other people that identify as failures to prove these beliefs true. So what happens to my habits? I'll just go through my day. I'll grab a beer at the end of the day, sit in the couch feeling sorry for myself, watching Friends reruns. And so what happens to my environment? Same overdraft, same bank account issues. That was my life. When I shifted this, everything going on behind the scenes, and started identifying as, let's use the example of a successful entrepreneur, right, just as an example. Or let's just use I am successful, right? Well, what's a belief system that comes from someone that identifies as successful? Money flows to me, or, you know, business is service, things like that. What does a successful person value? They value success, freedom, love, contribution, awesome. So let's go down to capabilities. What skills am I studying? Persuasion, marketing, sales. Okay, what, what am I consuming? Positive, uplifting books and videos and things like that. I'm not spending my time on social media and all that stuff and wasting my brain away comparing to the to the world. Who am I surrounded by? People that have what I want. So then what cascades into behaviors and habits? I'm focusing on the most important activities, the marketing, the sales. I'm making, the offers I'm putting myself out there in the world. So what happens to my environment? Naturally make more money, naturally serve more people. It all, it all cascades. So the whole point of all of this is my life didn't change until I changed above the line of lasting change. And it's very easy to look at success stories or people that have some semblance of what you want in any capacity and see, okay, yeah, easy for you to say monster man, but it doesn't look at the years and years and years of struggle that it took for me to get to a point where change became a must, and, and that's so that's how everything kind of, kind of shook out. Lesley Logan 33:30  I, thank you for sharing that. And also, like, I'm sure everyone heard like, the be it till you see it in that like, in just like, okay, so if you are, you took the first triangle, like, I'm failure, I'm poor, whatever. You go through, like, that's where you were at. And then you take the triangle that you want to be, if I am a successful person. These are the skill sets. This is the mindset. These are people I'm hanging out with. That's be it till you see it, right. Like, that's truly like, why this podcast exists and, like, why I get so excited. Because as I hear you tell that story, I can think of the times, like, all, all the amazing times I had in my life that took me the next level. I did those things, right? Like there was a day, so I was homeless, and that really without address. I had couches to surf on. I had totaled my car leaving my ex's house. So that's fun. And the studio that I rented space for was closing, so now I have no place to teach my clients. I have one month to find a new place. I don't have a place I actually live. So that's a problem, because I need to live, I lived in L.A., so I need to live where I'm going to teach, right? And then I have no car. So I'm at Whole Foods, because, you know, when you, when you're living off credit cards, you go to Whole Foods for a salad, guys. And I'm, I'm at Whole Foods, and I get a phone call, and I don't I never answer my phone, but I answered my phone and it's like, hi, this is Los Angeles Magazine. Congratulations. You're the best Pilates instructor in Los Angeles. You're gonna be in the next issue one of I do this thing, and I'm like, sitting there and like, the clothes I've been in since the morning, because I have not made it to the gym yet where I can shower. And I'm like, wow, I, how did, I thought people paid for this, like, I thought, like, I didn't pay for this. Do you have the right phone number? They're like, nope. We went to your class and you were voted and, like, you got this. And I was like, oh, amazing. That's so amazing. I sat there, and I'm like, holy moly. Like, I'm homeless. I have no place to all these things are happening. And I remember going, okay, well, I am now the best Pilates instructor in Los Angeles. So where does she teach, and where does she live, and who did she take to this party? And I did all those things. My life changed. Changed dramatically. You guys, I ended up, like, literally, making friends with someone who ended up my husband. I, like, I had one of the best studios and Pilates businesses in Los Angeles. Everything, everything changed because, like, I sat there and I was like, okay, I can sit here and, like, wallow in my sweat and my overdraft. I definitely wasn't probably on overdraft, but I was using a credit card. But, like, but, like, I can sit here in that or I can go, someone just deemed me the best Pilates instructor. So if they think I am, like, what would that person do, and how does that person act? And it changed my whole life. And then it happened again in 2020, and, like, it just so I sit here and I listen to you, and I'm like, my goodness, like, we can do this whenever we need to, and then it like, you don't have to wait. We can actually make these changes. And I think it's really so fun to listen to you, because you just get so I'm sure everyone's saying, like, get so excited. Go, oh, this change is possible. Like, you make it all possible. And so I just thank you. What are you most excited about right now?Brad Bizjack 36:20  Oh, man, right now I am excited for delivering people the insights of daily motivation that they need. I'm developing this entirely new thing that's super, super exciting to help people just have consistent motivation in their lives every day for this exact concept that we're talking about. And also taking my daughter to Disney, which is gonna be freaking cool.Lesley Logan 36:38  Oh my God, that's gonna be, I think you'll have, you'll probably have more fun memories thank she, that is so cool. That is so cool. Oh my gosh. Okay, bro, I could talk to you forever, truly, truly. But we're gonna take a brief break, and then we're gonna find out if people can, can, you know, stalk you in the best way and your Be It Action Items. Lesley Logan 37:01  Alright, Brad, where do you hang out? Where can people work with you, if they want to do this with you, if they want more than 35 minutes to do in their ear, like, what can they do?Brad Bizjack 37:08  Yeah, absolutely. So, so in terms of just consistent places where I'm showing up, on the gram jam @BradBizjack, I had motivational tips there on an ongoing basis. But if you really want to take these concepts and make them real. This is actually really, really amazing timing, because starting next week, I have a five day challenge that literally does everything we're talking about and makes them real in your life. It's called the Success Accelerator. This program has helped over 70,000 people shift their beliefs and identities and values to help them become the very best version of themselves, the version that they really want to be. And so yeah, it starts next week. There's going to be a ton of people in there, if you want to see how high performers achieve their goals faster than all their peers, with less stress, if you want to see how do we take these principles and really bring them to life in real time, giving you real tactical things to do each day to really make this happen, come into the Success Accelerator Program, it's going to be really, really powerful. So those would be the two, two best ways.Lesley Logan 38:07  Awesome. Okay, so we'll put the link in the show notes. We'll also email to you guys, if you're on the podcast email list, Brad, my Brad and I did this. That's exactly the time at the beginning of the show. It was, it's absolutely wonderful. I'm telling you like I would do it again, just because I think it's so important to remind yourself, because there's always like, another thing you're like, oh, I didn't do that one. I didn't do that part. I got this part. So I think it's just so amazing what you do. And you guys, it is five, it is five days, but it's wonderful, and it's a great way to start your day. You're going to want to do it, and there's replays, so you can always watch it later if you have to work. Okay, you have given us a ton but, but we have to ask the question, bold, executable, intrinsic or targeted, steps people can take to be it till they see it. What do you have for us? Brad Bizjack 38:47  Oh, my goodness, this is such a good one. This is probably one of the things that I'm most excited about right now. I have a very interesting take on big dreams and big goals. A lot of people will say things like, be realistic and stuff like that. I am actually completely different. My, the number one thing that I believe is you have to be compelled by a beautiful vision of the future. Otherwise, you would, you'll default to focusing on the past and present. So number one, by the way, is unreasonable dreams and goals. In my opinion, that's number one, and then taking full responsibility for making that happen. I think a lot of people hold themselves back from doing that. And if you start there, and we'll talk a lot about this in the challenge next week on how to do that successfully, that'll go a long way in actually making them possible.Lesley Logan 39:33  I love that. We haven't had anyone we've had a few people say those smart, tangible gold blah, blah, blah, blah, blah, and that's really, if you do, I got actual habit like, that makes sense. But like, for a vision, no, no one gets out of bed for a reasonable like, you know, like, if shit hits the fan and you have a reasonable goal to work on, you're just gonna work on the shit that hit the fan and not, like, the reasonable goal. So I fucking love that. Brad, you are awesome. You guys, please let us know how you're gonna use these tips in your life. What your favorite takeaways are, if you sign up for the Success Accelerator, I wanna know. I promise you it will be five days well spent. I'm telling you from experience. And send this to a friend who needs to hear it. Because, as Brad said, like the people we hang around, they affect us, and so if you don't want to lose them, they need to hear this so that they can level up as well with you. So, Brad, thank you so much. And until next time everyone, Be It Till You See It. Lesley Logan 40:29  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 41:11  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 41:16  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 41:20  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 41:27  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 41:31  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Joan Murray. Joan is a dynamic speaker, author of 28 books, and global missionary. Today we're continuing in our series on Finding God in thin places. In this week's episode, we're talking about miracles: What if I'm wrong about miracles? Heather shares about the word miracle—and how it isn't always about seas parting or the blind seeing. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on miracles. In Day in the Bible, Heather reflects on John 2, a story regarded often as Jesus' first miracle of turning water into wine at a wedding. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Joan Murray  Joan Murray Ministries What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Nate Shannon and Dr. Bill Edgar continue their discussion on one of his most influential books, Reasons of the Heart. They discuss a somewhat overlooked aspect of apologetics, Persuasion. Sign up for the Preaching conference here ⁠⁠⁠⁠⁠⁠https://wtspreachingconference25.rsvpify.com⁠⁠⁠⁠⁠ If you enjoy this episode, you can access tons of content just like this at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wm.wts.edu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. If you would like to join us in our mission to train specialists in the bible to proclaim the whole counsel of God for Christ and his global church, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wts.edu/donate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Thanks for listening!

In this episode of Scratch, Ariel Kelman, President & CMO of Salesforce, shows how a category leader can still think like a challenger through the power of education, not persuasion. Education beats persuasion when you make community the flywheel: by pairing product truth with peer proof through events like Dreamforce, Trailhead, and forums, so customers learn how to win with your product (not just why it's great). That mindset turns advocacy into momentum.But teaching only lands if the tech actually works in the flow of “work”, so Ariel's rule is being able to put data before demos. He emphasizes the need to harmonize and govern customer data in Data Cloud so AI agents have context, then deploy them where they matter. For example, a product Q&A agent spun up in weeks drove 700k+ customer chats, and their website/service agents have resolved 1.6M cases because they understand real customer history, permissions, and next best actions.Finally, as a brand, you need to be Customer Zero and balance quick wins with long bets. Dogfood your offerings first to iterate fast and convert internal proofs into external playbooks, then scale what works. Watch the video version of this podcast on YouTube ▶️: https://youtu.be/92Rfv19ypQE          

In this powerful episode, Andres Lares, Managing Partner at Shapiro Negotiations Institute and co-author of Persuade: The 4-Step Process to Influence People and Decisions reveals how top performers use psychology, not pressure, to win more deals.From coaching NFL and NBA teams to teaching negotiation at Johns Hopkins University, Andres has helped thousands of professionals master the art of influence. Discover his four-step persuasion process, how to build credibility fast, and the secret to framing solutions for maximum impact.Suppose you're in sales, leadership, or business development. In that case, this conversation will help you stop selling with logic and start winning with emotion—so you can close faster, at higher margins, with less resistance.

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Anne and Captain Wentworth have declared their love for each other, and who can be in doubt of what followed? The two are to be married, and the friends and family around them all react to the news in their own characteristic ways. But all that matters to Anne is that she is happy at last; warm, content, and secure in her new role as a sailor's wife. As Anne Elliot and Captain Frederick Wentworth's story finally comes to a close, let it help you bring your own day to a close, and move into a night of warm and blissful sleep.-----Welcome to the Jane Austen Bedtime Stories podcast! Each episode is a section of a classic Jane Austen novel, read in soothing tones and set to calming music to help you fall asleep.With everything that is going on in the world, we find comfort in the familiar. For so many of us, Jane Austen's works are like a warm hug. So snuggle up under the covers and let the comforting words of Jane Austen lull you into sleep.-----Show your appreciation for the pod! Support the podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bedtimestoriespodcast.net/support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -----Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/janeaustenbedtimepod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----Music ["Reverie"] by Scott Buckley - released under CC-BY 4.0. – www.scottbuckley.com.au

Dr. Yaniv Zaid, also known as Doctor Persuasion, is a global expert in persuasion, public speaking, and communication strategy. As an economist, attorney, and professional speaker with over 2,500 keynotes across four continents, Dr. Zaid helps sales professionals, executives, and entrepreneurs influence with impact and speak with purpose.He is the author of multiple bestselling books including The 21st Century Sales Bible and a trusted advisor to nearly 1,000 organizations worldwide. With a distinctive style rooted in authenticity, emotional intelligence, and expert-level communication, he empowers professionals to inspire rather than sell through fear.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Dr. Yaniv Zaid, an internationally acclaimed speaker, economist, and persuasion expert. The conversation dives into the core difference between selling from inspiration versus desperation, challenging outdated sales tactics and championing connection, expertise, and empathy.Dr. Zaid shares why loving your clients, being vulnerable, and mastering communication are keys to building trust—and why mediocre salespeople are at risk in the AI era. Whether you're new to sales or a seasoned pro, this episode offers a powerful perspective on what it means to inspire clients rather than just “close” them. KEY TAKEAWAYSLead with Love: Treat clients with care and respect—like family—not as transactions.Inspire, Don't Pressure: Sell potential, not just pain points. Elevate conversations beyond problems.Be Batman, Not Superman: Authenticity builds trust. Share real stories, including your failures.Differentiate from AI: Expertise, storytelling, and connection can't be replaced by machines.Stay Curious: Lifelong learning is the mark of a true sales expert.HIGHLIGHT QUOTESDon't try to be Superman—be Batman. Be authentic. Tell stories about failures, not just success.”The principle number one in sales is to love your clients.If you're mediocre in sales, AI can replace you. But if you're great—AI can never replace you.Sell the potential. Be inspirational in what you do—not desperate.

Greg Jenner is joined in Regency England by historian Dr Lucy Worsley and actor Sally Phillips to learn all about the life and works of literary legend Jane Austen on the 250th anniversary of her birth in December 1775. It is a truth universally acknowledged that Austen is one of England's best-loved authors, and the creator of such indelible characters as Elizabeth Bennet, Mr Darcy, Emma Woodhouse and Elinor and Marianne Dashwood. Whether you have read one of her six books – Pride and Prejudice, Sense and Sensibility, Persuasion, Emma, Northanger Abbey and Mansfield Park – or seen one of the many adaptations, most of us have some experience with Austen. But her life story and how it influenced her writing is perhaps less well-known. This episode explores her early life as the daughter of a rural clergyman, takes a peek inside the books a teenage Jane was reading, and delves into her romantic and familial relationships to see what shaped Austen into the formidable literary talent she was. And it asks a key question: was Jane Austen, who wrote such wonderful women characters, a feminist? If you're a fan of iconic authors, Regency romances and women succeeding in a man's world, you'll love our episode on Jane Austen. If you want more incredible women authors with Dr Lucy Worsley, check out our episode on Agatha Christie. For more from Sally Phillips, listen to our episode on Fairy Tales. And for more Regency romance, there's our episode on Georgian Courtship. You're Dead To Me is the comedy podcast that takes history seriously. Every episode, Greg Jenner brings together the best names in history and comedy to learn and laugh about the past. Hosted by: Greg Jenner Research by: Clara Chamberlain and Charlotte Emily Edgeshaw Written by: Emmie Rose Price-Goodfellow, Emma Nagouse, and Greg Jenner Produced by: Emmie Rose Price-Goodfellow and Greg Jenner Audio Producer: Steve Hankey Production Coordinator: Ben Hollands Senior Producer: Emma Nagouse Executive Editor: Philip Sellars

Unlock Your Inner Persuasion Superpower: Your Personal Power Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience? This depends on the type of power, its application, and the intent behind it. Individuals inherently possess different forms of power in every situation. It is a fundamental aspect of human behavior to acknowledge and align with authority and expertise.  When an audience perceives your power as trustworthy, it significantly enhances your ability to influence behavior. Want to know all the forms of personal power?  Discover that you are not powerless, but have personal power you can leverage in every persuasion encounter.  Increase your power and increase your influence. Persuade with Power Kurt Mortensen

What if the secret to modern influence was 2,000 years old? In this episode of Social Intelligence Brief, AJ and Johnny uncover Cicero's three-step formula for magnetic persuasion—a framework so powerful it once stopped riots and still drives billion-dollar pitches today. Drawing on ancient rhetoric, neuroscience, and modern leadership psychology, they reveal how to frame problems, layer reasoning, and close with intensity—the timeless skills behind every great communicator. From Roman courts to boardrooms, you'll learn how to turn logic into emotion, guide attention like a conductor, and leave any audience moved to act. Whether you're leading a meeting, pitching investors, or navigating conflict, this episode shows you how Cicero's forgotten formula can help you speak with conviction—and influence with integrity. What to Listen For [00:00:00] How Cicero turned chaos into persuasion—his 3-step model [00:01:12] Why structure—not charisma—is the key to attention [00:02:10] Step 1: Frame the problem to define reality [00:03:22] The modern VP example—how framing shifts energy and focus [00:04:00] Step 2: Layer your reasons (fact → value → emotion) [00:05:12] The neuroscience of stories and why emotion seals logic [00:06:10] Step 3: Close with intensity, not volume [00:07:05] The psychology of endings—why the close is all people remember [00:08:10] The 3-question test for persuasive clarity [00:08:40] Final recap: Frame it. Layer it. Close it. A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠and use my code CHARM for 25% off. Ready to turn your business idea into reality? Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Save more than fifty percent on term life insurance at ⁠⁠⁠⁠SELECTQUOTE.COM/CHARM⁠⁠⁠⁠ TODAY to get started  Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Here are three very popular topics that I don't think that many people are really driven by; Sell! Control! Lead! My experience however, is we all desperately want the ability to positively influence other people. We have people we care about. A world we care about. We have ideas and solutions we care about for addressing the pain and suffering in the world. We want to be able to impart value to others. This is what influence is. The definition of influence is, "The capacity to have an effect on the character, development, or behavior of someone or something." A few years ago I sat down with Zoe Chance to discuss what influence really is and how to increase our personal influence. Zoe teaches the most popular class at the Yale School of Management, titled, “Mastering Influence and Persuasion." Her research on behavioral economics, neuroscience, and psychology has been published in top academic journals and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Zoe's TEDx talk, How to Make a Behavior Addictive, has more than 700k views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. From Zoe's Yale course, “Mastering Influence and Persuasion,” she wrote a book that caught my attention, INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. Following is our discussion about what influence is, and is not and how to deftly wield influence so you can have the positive impact on the world you desire. Find the book, Influence Is Your Superpower anywhere you buy books and connect with Zoe at zoechance.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tonight, we shall read the next part to Persuasion, the last novel fully completed by Jane Austen, and published in 1817. The story concerns Anne Elliot, an Englishwoman whose family moves in order to lower their expenses, by renting their home to an Admiral and his wife.In the last episode, Anne visits her old school friend Mrs. Smith in Westgate-buildings. Though Mrs. Smith lives in poverty and poor health, she is cheerful, resourceful, and glad for Anne's company. As their conversation turns to acquaintances, Mrs. Smith seems unusually hesitant when Mr. Elliot's name arises. At first, she holds back, saying little. But upon realizing how closely Anne is now connected to Mr. Elliot, she finally decides it is her duty as a friend to speak. We will pick up at this point in their conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices