Podcasts about Persuasion

Umbrella term of influence and mode of communication

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Latest podcast episodes about Persuasion

Mediate This!
Matthew Brickman And Keld Jensen - EVERYTHING Is Negotiable

Mediate This!

Play Episode Listen Later Dec 1, 2023 30:28 Transcription Available


 It's a deep dive into negotiation tactics and strategies as Matthew and Keld Jensen discuss why EVERYTHING is negotiable in life. Keld Jensen is a passionate negotiation strategist and speaker. He works with international companies on strategy and negotiations, building trust and finding solutions together. Mr. Jensen is a master negotiator having negotiated internationally for global organizations, he is an associate professor at four Universities, a keynote speaker, and the author of 25 books including his newest release - Negotiation EssentialsIf you have a matter, disagreement, or dispute you need professional help with then visit iMediate.com - Email mbrickman@ichatmediation or Call (877) 822-1479Matthew Brickman is a Florida Supreme Court certified family and appellate mediator who has worked in the 15th and 19th Judicial Circuit Courts since 2009 and 2006 respectively. But what makes him qualified to speak on the subject of conflict resolution is his own personal experience with divorce.Download Matthew's book on iTunes for FREE:You're Not the Only One - The Agony of Divorce: The Joy of Peaceful ResolutionSCHEDULE YOUR MEDIATION: https://ichatmediation.com/calendar/OFFICIAL BLOG: https://ichatmediation.com/podcastOFFICIAL YOUTUBE: http://www.youtube.com/ichatmediationOFFICIAL LINKEDIN: https://www.linkedin.com/company/ichat-mediation/ABOUT MATTHEW BRICKMAN:Matthew Brickman is a Supreme Court of Florida certified county civil family mediator who has worked in the 15th and 19th Judicial Circuit Courts since 2009 and 2006 respectively. He is also an appellate certified mediator who mediates a variety of small claims, civil, and family cases. Mr. Brickman recently graduated both the Harvard Business School Negotiation Mastery Program and the Negotiation Master Class at Harvard Law School.

Gym Secrets Podcast
The #1 Persuasion Hack That Can Make You Millions | Ep 639

Gym Secrets Podcast

Play Episode Listen Later Nov 30, 2023 12:51


(This episode is a re-run. Original airdate was August 04, 2022)“Strong convictions precede great actions.” Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:15) - The power of conviction(4:17) - The role of testimonials and reviews(5:58) - Importance of belief in the product(7:34) - Sales directors and refilling conviction(8:50) - Having faith in salesFollow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Cast Polymer Radio
207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive

Cast Polymer Radio

Play Episode Listen Later Nov 28, 2023 27:15


On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World's Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.  His new book not only explains exactly how persuasion works in all forms of human... The post 207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive first appeared on Cast Polymer Radio.

Ronin Leadership
The Art Of Persuasion From A Former FBI Special Agent.

Ronin Leadership

Play Episode Listen Later Nov 28, 2023 41:29


Embark on "The Art of Persuasion from a Former FBI Agent" with the esteemed Kyle Vowinkel. Join Kyle, a distinguished leader, negotiator, and consultant with 33 years of service as a decorated FBI Special Agent, U.S. Army officer, and West Point graduate, as he unravels the intricacies of persuasion shaped by his extensive law enforcement experience. In this video, Kyle shares insider insights, practical tips, and real-life anecdotes, revealing the power of persuasion in high-stakes negotiations and everyday interactions. Explore expert tactics honed through years of service, from his time as an Airborne and Ranger qualified officer to his role in the elite FBI Hostage Rescue Team (HRT), where he participated in numerous domestic and international operations.

Lifetime Cash Flow Through Real Estate Investing
Ep #898 - The Power Of Persuasion - Own Your Power Success Tip

Lifetime Cash Flow Through Real Estate Investing

Play Episode Listen Later Nov 27, 2023 6:16


Welcome to Own Your Power, the podcast where we unlock the secrets to financial success. In this episode, we explore the art of persuasion, drawing insights from Dr. Robert Cialdini, the father of influence. From the power of reciprocity to the impact of social proof, discover scientifically proven strategies that can elevate your ability to persuade and achieve unprecedented success in the dynamic world of real estate investment. Own your power with this Success Tip.    

iilluminaughtii
What is the Power of Persuasion? | Dark Dives

iilluminaughtii

Play Episode Listen Later Nov 27, 2023 28:44


Go to http://uncommongoods.com/darkdives to get 15% off.  Sign up for our Patreon to support what we do! https://www.patreon.com/iilluminaughtii Welcome to Dark Dives, a new series where we explore the murky and devious depths of humanity. Persuasion is a powerful tool; it monetizes our beliefs and effectively sells them to the highest bidder. But how does persuasion and brainwashing work across different industries? How is a cult different than politics or religion? How do the leaders in these fields persuade us to trust them? Connect With Me: https://linktr.ee/iilluminaughtii' Sources: https://justpaste.it/a1vc5 Writers/Researchers/Helpers: Ali Z-B This episode was edited and mixed by: G. Thomas Craig Album cover art created by: Betsy Primes Intro Song Credits: Last to Fall- Will Van De Crommert Outro Song Credits: Sacred and Profane- Nicholas Rowe Learn more about your ad choices. Visit megaphone.fm/adchoices

You Are Not So Smart
274 - Cascades - Greg Satell

You Are Not So Smart

Play Episode Listen Later Nov 27, 2023 70:07


In this episode we sit down with Greg Satell, a communication expert whose book about cascades details how rapid, widespread change can sweep across large groups of people, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in any institution prepare for the inevitable resistance they will face.• Special Offer From Greg Satell• Greg Satell's Website• Greg Satell's Blog• Greg Satell's Twitter• Newsletter• How Minds Change• David McRaney's Twitter• YANSS Twitter• Show Notes

The Daily Standup
How to Persuade Others You've Made the Right Decisions - Kim Scott

The Daily Standup

Play Episode Listen Later Nov 25, 2023 14:53


How to Persuade Others You've Made the Right Decisions - Kim Scott Your team has managed to come to a decision, but there are still people who don't agree with it — the same people who will be responsible for helping to implement it. If you're working efficiently, not everybody on your team is involved in every step of the listen-clarify-debate-decide process for everything — just the relevant people. Now that a decision has been reached, it's time to get more people on board. This isn't easy, and it's vital to get it right. Persuasion at this stage can feel unnecessary and make the decider resentful of people on the team who aren't fully in agreement. The decider has painstakingly gone through the listen, clarify, and debate steps and made a decision. Why doesn't everyone else get why it's obvious we should do this — or at least be willing to fall in line? But expecting others to implement a decision without being persuaded that it's the right thing to do is a recipe for terrible results. And don't imagine that you can step in and simply tell everyone to get in line behind a decision, whether you have made it or somebody else has. To help you be more persuasive, and to teach the “deciders” on your team to be more persuasive, the rest of this section will cover, briefly, Aristotle's elements of rhetoric — pathos, logos, and ethos, which I'll translate loosely as emotion, logic, and credibility. Emotion: The listener's emotions, not the speaker's when trying to persuade Credibility: Demonstrate expertise and humility when persuading Logic: Show your work when persuading your team https://kimmalonescott.medium.com/how-to-persuade-others-youve-made-the-right-decisions-a7a38a4555db How to connect with AgileDad: - [website] https://www.agiledad.com/ - [instagram] https://www.instagram.com/agile_coach/ - [facebook] https://www.facebook.com/RealAgileDad/ - [Linkedin] https://www.linkedin.com/in/leehenson/

Persuasion by the Pint
332: 4 Words That Can Double Your Sales & How to Look at People to Make Them Like You More

Persuasion by the Pint

Play Episode Listen Later Nov 23, 2023 73:49


On this pre-Thanksgiving episode, we’ll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We’ll discuss 4 simple words that can double your sales. We’ll also talk about a special way you can look at people to make them like you more.  The post 332: 4 Words That Can Double Your Sales & How to Look at People to Make Them Like You More first appeared on Persuasion by the Pint.

Always on the GROW
How to Find Positive Direction in Life!

Always on the GROW

Play Episode Listen Later Nov 23, 2023 11:13


In this Podcast...Manny talks about the compass and navigator to both your personal life and those you come into contact with, that you might be looking to lead, persuade, or influence.   In this episode you will take away 3 promising insights   -       The different directions you can take…   -       How to navigate them properly.   -       What really moves people...         Watch the FULL Interview on YouTube: https://youtu.be/nZs5DC1gmag       Other great podcast guest episodes:     Marla Maples on Being Reborn Again and Living on Purpose   https://podcasts.apple.com/us/podcast/always-on-the-grow-with-manny-vargas/id1150064033?i=1000613489510   Born to Perform and Persevere with Jaclyn Marfuggi Caprio   https://podcasts.apple.com/us/podcast/always-on-the-grow-with-manny-vargas/id1150064033?i=1000610828215       Subscribe and Listen to the Always on the GROW with Manny Vargas Podcast on other platforms:     Spotify:   https://open.spotify.com/show/4r7UJnPOK226P61eGCQ1o2?si=3cfa99ca922a4373   Amazon:   https://music.amazon.com/podcasts/81b57b24-ac69-4ee5-a02f-deb817096b4f/always-on-the-grow-with-manny-vargas         Follow Manny:   http://alwaysonthegrow.com    Instagram: @thisismannyvargas https://www.instagram.com/thisismannyvargas/ Twitter: @themannyvargas https://twitter.com/themannyvargas FB: @thisismannyvargas https://www.facebook.com/thisismannyvargas TikTok: @thisismannyvargas   

Persuasion by the Pint
331: How the World's Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive

Persuasion by the Pint

Play Episode Listen Later Nov 21, 2023 78:09


On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World's Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.  His new book not only explains exactly how persuasion works in all forms of human communication but also presents a clear and effective model you can […] The post 331: How the World's Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive first appeared on Persuasion by the Pint.

In Conversation… with Frank Schaeffer

Frank Schaeffer In Conversation with Author and Journalist Yascha Mounk, exploring his work covering the crisis of democracy and the themes of his new book, The Identity Trap: A Story of Ideas and Power in Our Time._____LINKShttps://www.yaschamounk.comPODCASTThe Good Fight with Yascha MounkWRITINGThe Atlantic  |  Foreign Affairs  |  PersuasionSOCIAL MEDIAFacebook  |  Twitter_____Yascha Mounk is a writer and academic known for his work on the crisis of democracy and the defense of philosophically liberal values.Born in Germany to Polish parents, Yascha received his BA in History from Trinity College Cambridge and his PhD in Government from Harvard University. He is a Professor of the Practice of International Affairs at Johns Hopkins University, where he holds appointments in both the School of Advanced International Studies and the SNF Agora Institute. Yascha is also a Contributing Editor at The Atlantic, a Senior Fellow at the Council on Foreign Relations, a Moynihan Public Fellow at City College. He is the Founder of Persuasion, the host of The Good Fight podcast, and serves as a publisher (Herausgeber) at Die Zeit._____I have had the pleasure of talking to some of the leading authors, artists, activists, and change-makers of our time on this podcast, and I want to personally thank you for subscribing, listening, and sharing 100-plus episodes over 100,000 times.Please subscribe to this Podcast, In Conversation… with Frank Schaeffer, on your favorite platform, and to my Substack, It Has to Be Said.Thanks! Support the show_____In Conversation… with Frank Schaeffer is a production of the George Bailey Morality in Public Life Fellowship. It is hosted by Frank Schaeffer, author of Fall In Love, Have Children, Stay Put, Save the Planet, Be Happy. Learn more at https://www.lovechildrenplanet.comFollow Frank on Substack, Facebook, Twitter, Instagram, Threads, and YouTube. https://frankschaeffer.substack.comhttps://www.facebook.com/frank.schaeffer.16https://twitter.com/Frank_Schaefferhttps://www.instagram.com/frank_schaeffer_arthttps://www.threads.net/@frank_schaeffer_arthttps://www.youtube.com/c/FrankSchaefferYouTube In Conversation… with Frank Schaeffer PodcastLove In Common Podcast with Frank Schaeffer, Ernie Gregg, and Erin Bagwell

Communicast: A Communication Skills Podcast
Roger Martin: Be IN Communication

Communicast: A Communication Skills Podcast

Play Episode Listen Later Nov 21, 2023 37:27


Communication is a triangle and at any given time, we as communicators, only have visibility to two of its sides. That's how my guest this episode, Roger Martin, approaches effective communication. Roger is the Co-founder and CEO of RockBox Fitness and beem Light Sauna. In this episode we discuss the difference between being IN communication and simply transmitting information, how office design can impact communication, and the difference between persuasion and manipulation. Additional Resources:► Follow Communispond on LinkedIn for more communication skills tips: https://www.linkedin.com/company/communispond► Connect with Scott D'Amico on LinkedIn: https://www.linkedin.com/in/scottdamico/► Connect with Ryan on LinkedIn: https://www.linkedin.com/in/roger-martin-20/► Subscribe to the podcast: https://communicast.simplecast.com/► Learn more about Communispond: https:www.communispond.com 

Business Stories for Small Business
Closing the Deal with Tonality & Emotion: Jeremy Miner's Neuro-Emotional Persuasion Dynamic Sales Approach

Business Stories for Small Business

Play Episode Listen Later Nov 20, 2023 37:11


Join me as I sit down with Jeremy Miner, a true sales maverick who has earned global recognition for his innovative approach. Ranked 45th among 108 million salespeople, Jeremy shares insights on overcoming pitfalls, creating urgency in sales, and debunking common myths. Discover the power of Neuro-Emotional Persuasion Questioning (NEPQ) and gain fresh perspectives on closing deals in today's competitive world. Don't miss out on the wisdom of a sales expert who has empowered over 459,000 professionals across 158 industries. #SalesSuccess #PodcastInterview #JeremyMiner https://nepqtraining.com/free-training-1 Pick up "The New Model of Selling" through Barnes & Noble Join his group on Facebook

First Free Podcast
Persuasion of the Heart

First Free Podcast

Play Episode Listen Later Nov 19, 2023 63:33


What the Austen? Podcast
Episode 53: Where the Rhythm Takes You, a YA Persuasion re-telling with Author Sarah Dass

What the Austen? Podcast

Play Episode Listen Later Nov 19, 2023 54:08 Transcription Available


Have you ever wondered how Jane Austen's classic 'Persuasion' could be recast in a modern setting? YA author Sarah Dass, the creative mind behind 'Where the Rhythm Takes You', unravels this mystery for us. Get ready to traverse the intricate world Sarah has painted, inspired by Austen's masterpiece, filled with young love, complex relationships and the unique West Indian concept of 'tabanka'. Undoubtedly, Austen enthusiasts and aspiring writers stand to gain a treasure trove of insights.Travel with us on a literary journey as we explore Sarah's writing process, her inspirations, and how she skillfully infuses elements of persuasion into a young adult romance. We'll delve into the secrets and complexities of the main characters, Aidan and Rayna's past, their present dilemmas, and the hopeful rekindling of their romance in a contemporary world. The suspenseful twists added to the narrative would undoubtedly keep you on the edge of your seat. We'll also discuss Sarah's second book, 'When the Vibe is Right', a refreshing spin on 'Much Ado About Nothing'.Finally, we'll dissect the unique themes in 'Where the Rhythm Takes You', with a focus on 'tabanka', a term encapsulating unfulfilled love. We'll also delve into the influence of adaptations on Sarah's work and her dedication to promoting reading. So, buckle up for an enchanting dive into Sarah Dass' world of captivating narratives, complex characters, and insightful portrayals of love and relationships. It's an episode you wouldn't want to miss!Where can you find Sarah Dass? Website: https://sarahdass.com/ Instagram: @sarahdasswritesSarah's books: Where the Rhythm Takes  & When the Vibe is RightSupport the showWhere can you find your host (Izzy)? Website: www.whattheausten.com Podcast Instagram: @whattheaustenPersonal Instagram: @izzy_meakinYoutube: What the Austen? Podcast

The Royal Studies Podcast
Interview with Valerie Schutte: Royal Studies Journal Cluster

The Royal Studies Podcast

Play Episode Listen Later Nov 17, 2023 15:43


This episode, we are joined by Dr Valerie Schutte for a conversation about her forthcoming Royal Studies Journal Cluster, due for publication next month.Valerie Schutte has published widely on royal Tudor women, book dedications, and queenship. She has published two monographs: Mary I and the Art of Book Dedications: Royal Women, Power, and Persuasion (2015) and Princesses Mary and Elizabeth Tudor and the Gift Book Exchange (2021). She has also edited or co-edited seven volumes on Mary I, Shakespeare, and queenship. Her most recent edited collection - Mid-Tudor Queenship and Memory: The Making and Remaking of Lady Jane Grey and Mary I - was published in Palgrave Macmillan's Queenship and Power series in September 2023. Other recent publications include: "Defending the Faith: Johann Slotan and Queen Mary I" in the Journal of the Early Book Society and "Anne of Cleves: Bound for England" in Royal Journeys in Early Modern Europe: Progresses, Palaces and Panache, edited by Anthony Musson and J.P.D. Cooper. Valerie is currently editing two other volumes, one on Tudor monarchs and myths, and the other on Mary I and humanism. She is also writing a cultural biography of Anne of Cleves. Valerie also has a forthcoming essay on 500 years of reprints of Juan Luis Vives's Instruction of a Christian Woman, that will be published this winter in the Journal of the Early Book Society. For more on Dr Schutte's research, follow her on Instagram and at her website. The Winter 2023 RSJ Cluster (in issue 10.2 to be released in December 2023) contains the following articles:The Sexualization Of a “Noble and Vertuous Quene”: Elizabeth of York, 1466-1503: William B. Robison Questioning an Honest Queen: The Scrutiny Around Queen Catherine of Aragon's Virginity: Emma Luisa Cahill Marrón “This Dolorous Chance”: Contemporary Views on Catherine of Aragon's Pregnancy Losses: Caroline Armbruster Visualising Sexuality and Maternity in the Royal Entries of Mary Tudor (1514) and Anne Boleyn (1533): Charlotte Samways Sexuality and Grace, Grazia: What made Anne Boleyn so special?: Tracy Adams Bodies in Competition: Italian Descriptions of Sexuality, Fertility, and Beauty in the King's Great Matter: Samantha PerezDiplomatic Presentations of Queen Mary I's 1555 Pregnancy: Ailish Girling & Valerie Schutte 

How to Be Awesome at Your Job
916: Six Principles for Writing to Busy Readers with Todd Rogers

How to Be Awesome at Your Job

Play Episode Listen Later Nov 16, 2023 42:56


Todd Rogers shares powerful writing principles to help capture your busy audience's attention. — YOU'LL LEARN — 1) Why people aren't reading—and what to do about it 2) The critical question that will improve your writing 3) The simple trick to get people to respond to your requestSubscribe or visit AwesomeAtYourJob.com/ep916 for clickable versions of the links below. — ABOUT TODD — Todd Rogers is co-author of Writing for Busy Readers, and Professor of Public Policy at Harvard's Kennedy School of Government. He is the faculty director of the Behavioral Insights Group, faculty chair of the executive education program Behavioral Insights and Public Policy, Senior Scientist at ideas42, and Academic Advisor at the Behavioral Insights Team. Todd co-founded the Analyst Institute, which improves voter communications, and serves on its board. He also co-founded EveryDay Labs, which partners with school districts to reduce student absenteeism by communicating with families, is an equity holder and serves as Chief Scientist. Todd received his Ph.D. jointly from Harvard's department of Psychology and the Harvard Business School.• Book: Writing for Busy Readers: Communicate More Effectively in the Real World, with Jessica Lasky-Fink• Study: “Poison Parasite Counter: Turning Duplicitous Mass Communications Into Self-Negating Memory-Retrieval Cues” with Robert B. Cialdini et al.• Website: WritingForBusyReaders.com• Tool: AI email editing• Tool: Writing checklist— RESOURCES MENTIONED IN THE SHOW — • Study: “People systematically overlook subtractive changes” by Gabrielle S. Adams, et al.• Term: Butterfly ballot• Book: Pre-Suasion: Channeling Attention for Change by Robert Cialdini• Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan• Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg• Book: Recoding America: Why Government Is Failing in the Digital Age and How We Can Do Better by Jennifer Pahlka• Book: Subtract: The Untapped Science of Less by Leidy Klotz• Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence• Past episode: 684: Achieving More by Tapping into the Science of Less with Leidy KlotzSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Food Professor
Loblaw Gets Small, Metro Goes Big, Beer Retail Gets Frothey & guest Rick Brown, President of Foodservice at Circana

The Food Professor

Play Episode Listen Later Nov 16, 2023 46:14


Our guest on this episode, recorded live at the Coffee Association of Canada's annual conference in Toronto, is Rick Brown, President of Foodservice at Circana, Canada.We start with news of worsening food insecurity in Canada, as reported by Statistics Canada in their recent report. Next, we take a virtual tour inside Metro's new high-tech billion-dollar distribution centre in Quebec before Sylvain's in-person visit later this year. We also discuss Metro's recent financial results where, despite labour issues, they report an increase in food same-store sales. Loblaw then takes the spotlight, focusing on its growth in same-store grocery sales and a remarkable 13% surge in e-commerce sales. We then celebrate Loblaw's new small supplier program and its potential positive impact on the industry, and then discuss their position on the Code of Conduct.   We also explore possible changes to Ontario beer retailing.About RickRick leads Circana's Canadian Foodservice, Fashion and Prestige Beauty commercial businesses. With a Ph.D. in Social Psychology from the University of Toronto and rigorous training in attitude measurement, statistics and research design, Rick offers Circana's clients customized solutions to help drive business strategies, identify new opportunities, and help better understand consumer behavior. Prior to joining Circana (formerly The NPD Group), Rick worked at the business consulting firm Frost & Sullivan and at the University of Florida on their Attitudes and Persuasion research team. Rick has over 20 years of market research experience, is a published author and a dynamic public speaker who works closely with the major Canadian Foodservice, Fashion and Beauty operators, manufacturers, retailers.About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row.Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Remarkable Retail , with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America

On The Brink
Episode 179: James Bond

On The Brink

Play Episode Listen Later Nov 16, 2023 66:34


James Bond has uncovered something about PERSUASION that's so profound, it's changing how thousands of people are now selling their ideas and products (including attendees of his sold-out workshops with the US Small Business Administration, and readers of my multi-award-winning book). For 35 years, James has been studying how ordinary products turned into blockbusters. Along the way, he uncovered a breakthrough -- something he calls BRAIN GLUE - that makes ideas "sticky" so they marinate to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products. Jack Canfield, who sold 500 MILLION copies of his blockbuster Chicken Soup for the Soul series, says this about James' BRAIN GLUE book: “Mind-Blowing… Clearly, one of the most valuable persuasion books I have ever experienced.From the moment I picked it up, I didn't want to put it down. I'm giving copies of this book to my entire team. This should be required reading for anyone in business. Frankly, if you're trying to impress or sell anyone and you don't know this, I believe you may have a massive disadvantage,” Order Brain Glue today at https://www.amazon.com/Brain-Glue-Selling-Becomes-Easier/dp/0998865753

The Ryan Pineda Show
Manipulation is Persuasion to an Extreme

The Ryan Pineda Show

Play Episode Listen Later Nov 16, 2023 13:46


This is a line you don't want to cross...---Are you living The Wealthy Way? Take the quiz and get FREE access to the “Wealth Builder Academy” where I go over all the fundamentals of building wealth. https://www.wealthyway.com/Want to be coached by me on real estate investing? Join our Wealthy Investor program today at https://wealthyinvestor.com/podcastWould you like my team to help build your personal brand? Apply to join Pineda Media at https://pinedamedia.com/podcastLooking to grow in your faith and business? Join Wealthy Kingdom today https://wealthyway.co/dyyCreate your business to grow your revenue, scale your organization, and make an impact with help from Wealthy Business! Apply here https://wealthyway.co/50dWant to partner with me to supercharge your business? Apply at https://www.pinedapartners.com/You can invest in my real estate deals! Go to https://pinedacapital.com ---

Speaking and Communicating Podcast
Persuasive Storytelling from a Former Prosecutor w/ Laurie Gilbertson

Speaking and Communicating Podcast

Play Episode Listen Later Nov 15, 2023 42:02


How do you become persuasive and creative in your presentations?Meet Laurie Gilbertson!Laurie is a former prosecutor, television legal analyst and legal educator who formed Tribeca Blue Consulting to bring her unique skills and passion for teaching to help professionals communicate better.  She achieves this by combining her lawyer's attention to detail, the insider's tips and tricks she learned during a decade spent in New York City courtrooms and the expertise she gained while helping the nation's top attorneys and judges develop and present compelling material. She helps her individual and group clients with presentations, sales calls, pitch meetings…Laurie is a dynamic, passionate and poised communicator, whether in the courtroom, the classroom or on television. She brings her unique brand of enthusiasm, dedication and skill to teaching people how to use powerful and creative presentations, public speaking and on-camera appearances to connect with their clients and their audiences. She loves the intellectual challenge of persuasion, advocacy and education.Key Points:- how to develop persuasive and compelling narratives- the success that comes from being a better communicator- why crafting a story convinces the jury / your audience- how to set up your story framework- why it's good to be nervous just before speaking- why being yourself trumps everything- how to create curiosity in your audience- how to open and close strongly...and so much more!Connect with Laurie:Website: https://www.tribecablueconsulting.comLinkedIn: https://www.linkedin.com/in/lauriegilbertson/Additional Resources:Daveed Diggs Tony Awards Acceptance Speech on YouTubeListen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/persuasive-storytelling-from-a-former-prosecutor-w/id1614151066?i=1000634919968Spotify: https://open.spotify.com/episode/6ItcZ4n1J91HCunXo3PS2CYouTube: https://youtu.be/llc5KYRHH-0Connect with me / FREE Consultation:Email: roberta4sk@gmail.comhttps://calendly.com/robertandlela/podcaster-beekonnected?month=2023-10Become a Compelling Speaker:Use the code ROBERTA to get 20% offhttps://www.compellingspeaker.com/a/2147634219/QLj9VdCb

Kickoff Sessions
#186 Tom Garner – Meet the Founder Changing Branding Forever

Kickoff Sessions

Play Episode Listen Later Nov 15, 2023 87:12 Transcription Available


On episode #186 of Kickoff Sessions, we sit down with Tom Garner, founder of modercreator.io, Push Label and the host of the Sparks Podcast.In this episode, Tom breaks down the essence of living an intentional life, emphasizing the significance of having a clear path and purpose. He shares his personal story, highlighting how he shifted his beliefs and actions to create a life of meaning and success. Tom also dives deep into the concepts of rewiring thoughts for a positive life output, and the importance of aligning actions with one's core purpose. Tom explains his approach to creating unique content in an era dominated by AI, highlighting the balance between creativity and technology. Tom also shares his experiences in overcoming significant challenges and mistakes, underlining the learning process and the wisdom that comes from going through the journeyIf you're looking to transform your life and business, this podcast is tailored for you.Enjoyed the episode? Leave us a 5-star rating on Spotify and a review on Apple Podcasts.Tom's Socials:Instagram: https://www.instagram.com/tomspark_/YouTube: https://www.youtube.com/@tomspark_My Socials:Instagram: https://bit.ly/3LFbEgELinkedIn: https://bit.ly/3FCS3JATwitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/

Supreme Being
Episode 591: "Bring Me A Buyer!" - The BEST Response is...

Supreme Being

Play Episode Listen Later Nov 15, 2023 8:04


Creative Elements
#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable

Creative Elements

Play Episode Listen Later Nov 14, 2023 58:01


Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019). Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In this episode, you'll learn: About Nir's life as an author Habits and distractions Capturing the attention of an audience And how we can better focus our own limited energy and attention  Full transcript and show notes Nir's Website / LinkedIn / Twitter / Instagram *** CONNECT

The
A New Theory of Violence Cycles with Rahim Taghizadegan (WiM391)

The "What is Money?" Show

Play Episode Listen Later Nov 13, 2023 78:43


Rahim Taghizadegan joins me to discuss his published paper, “The Praxeology of Coercion: A New Theory of Violence Cycles". Rahim Taghizadegan is an economist, author, physicist, philosopher, investor, and entrepreneur. He is the last Austrian economist of the Austrian School in the direct tradition. // GUEST // Twitter: https://twitter.com/scholarium_at Website: https://scholarium.at/ Paper: https://mises.org/library/praxeology-coercion-new-theory-violence-cycles// SPONSORS // In Wolf's Clothing: https://wolfnyc.com/NetSuite: https://netsuite.com/whatismoneyiCoin Hardware Wallet (use discount code BITCOIN23): https://www.icointechnology.com/Mind Lab Pro: https://mindlabpro.com/breedloveCrowdHealth: https://www.joincrowdhealth.com/breedloveWasabi Wallet: https://wasabiwallet.io/Bitcoin Apparel (use discount code BREEDLOVE): https://thebitcoinclothingcompany.com/Feel Free Tonics (use discount code BREEDLOVE): https://botanictonics.comCarnivore Bar (use discount code BREEDLOVE): https://carnivorebar.com/// OUTLINE // 00:00:00 - Coming up 00:00:43 - Intro 00:02:16 - Helping Lightning Startups with In Wolf's Clothing 00:03:02 - Introducing Rahim Taghizadegan 00:03:47 - Abstract of Rahim's Paper 00:11:00 - Subjectivism and Marginalism of Praxeology 00:17:50 - Catallactics vs. Cratics Methods and Structures 00:27:59 - The Worst Aspects of Cratic Society 00:34:26 - Economic Implosion of Large Empires 00:36:10 - Run Your Business from Anywhere with NetSuite 00:37:15 - Secure Your Bitcoin Stash with the iCoin Hardware Wallet 00:38:11 - Bright Lines in Persuasion, Psychological Manipulation, and Coercion 00:43:56 - Fate of a Coercive Society 00:46:51 - Negative Impact of Long Peace 00:49:16 - The Problem with Distortion from Reality 00:51:40 - Does Bitcoin Provide an Alternative? 00:55:55 - Reliability of a Hard Material Incentive 00:57:06 - Enhance Your Brain Power with Mind Lab Pro 00:58:13 - Take Control of Your Healthcare with CrowdHealth 00:59:15 - A Bitcoin Wallet with Privacy Built-In: Wasabi Wallet 01:00:06 - Is Fiat Currency a Deception in the Marketplace? 01:04:12 - Does Private Property Actually Exist? 01:09:20 - How to Manage the Vulnerability of Social Technology 01:12:26 - The Rule of Law and Cratic Structure 01:18:12 - Where to Find Rahim on the Internet // PODCAST // Podcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?RSS Feed: https://feeds.simplecast.com/MLdpYXYI// SUPPORT THIS CHANNEL // Bitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7 Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedlove// WRITTEN WORK // Medium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/// SOCIAL // Breedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22Instagram: https://www.instagram.com/breedlove_22TikTok: https://www.tiktok.com/@breedlove22All My Current Work: https://vida.page/breedlove22

Meikles & Dimes
100: The Godfather of Influence | Robert Cialdini

Meikles & Dimes

Play Episode Listen Later Nov 13, 2023 17:47


Robert Cialdini, known as the Godfather of Influence, is a professor emeritus at Arizona State University. His New York Times bestselling books Influence and Pre-Suasion have sold more than 7 million copies in 44 different languages. Robert is known globally as the foundational expert in the science of influence, and his Principles of Persuasion are used by some of the world's most notable people. For example, Robert worked for both the Barack Obama and Hillary Clinton presidential campaigns. In this episode we discuss the following: If you do a favor for someone you work with, don't say, “No problem.” Rather, say “It's what we do for one another here.” To increase influence with people you don't work with say, "I know that if the situation were reversed, you'd do the same thing.” When you go into a situation with unfamiliar people, be generous with them. They will then like you and be more generous with you. Don't ask, “Who can most help me here?” Rather ask “Whom can I most help here?” And after you help them, you'll have an advocate. When we're generous with others, two levers of influence apply: liking and reciprocity. They will like us more and will want to return the favor. Follow Robert: Twitter: @RobertCialdini LinkedIn: https://www.linkedin.com/in/robertcialdini/ Facebook: https://www.facebook.com/robert.cialdini/ Website: https://cialdini.com/ Follow Me: Twitter: https://twitter.com/nate_meikle LinkedIn: https://www.linkedin.com/in/natemeikle/ Instagram: https://www.instagram.com/nate_meikle/

Persuasion by the Pint
330: A Forgotten Email Technique and The Real Process of Decision-Making

Persuasion by the Pint

Play Episode Listen Later Nov 13, 2023 59:20


On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions.  The post 330: A Forgotten Email Technique and The Real Process of Decision-Making first appeared on Persuasion by the Pint.

Pretty Rich
Slaying Economic Sales Slumps: 8 Tips for Unstoppable Success - with Business Mentor Sheila Bella

Pretty Rich

Play Episode Listen Later Nov 13, 2023 18:34


Slaying Economic Sales Slumps - 8 Tips for Unstoppable Success! In this empowering episode, Sheila shares her secrets to conquering economic downturns and skyrocketing your sales, drawing from her experience of generating over $20 million in sales in the last 3 years.

Cutting Through the Matrix with Alan Watt Podcast (.xml Format)
Nov. 12, 2023 "Cutting Through the Matrix" with Alan Watt --- Redux (Educational Talk From the Past): "Public Relations for Mass Persuasions"

Cutting Through the Matrix with Alan Watt Podcast (.xml Format)

Play Episode Listen Later Nov 12, 2023 46:29


--{ "Public Relations for Mass Persuasions"}-- Fabian Socialism - Psychological Testing and Profiling of Children - Romney and Continuation of New American Century Agenda - IMF Downgrades Britain's Growth Forecast - World Bank, Vaccination and Depopulation - Population Control to Become Centerpiece of US Foreign Policy - Lawsuit Against Napolitano - B.C. Med. Insurance to Cover Phalloplasty - Drone Strikes - Meningitis Tainted Cortico-Steroid Injections - Former First Nations Chief Terrance Nelson to Meet with Iran's Ahmadinejad - Pretence of Democracy - Free Speech Versus Hate Speech - Demonization of the Enemy - Iran, Nuclear Weapons and Deterrence to Attacks.

Science Salon
Identity Politics and its Discontents

Science Salon

Play Episode Listen Later Nov 11, 2023 103:10


Get tickets for our event: https://skeptic.com/event For much of history, societies have violently oppressed ethnic, religious, and sexual minorities. It is no surprise that many who passionately believe in social justice came to believe that members of marginalized groups need to take pride in their identity to resist injustice. But over the past decades, a healthy appreciation for the culture and heritage of minority groups has transformed into a counterproductive obsession with group identity in all its forms. A new ideology aiming to place each person's matrix of identities at the center of social, cultural, and political life has quickly become highly influential. It stifles discourse, vilifies mutual influence as cultural appropriation, denies that members of different groups can truly understand one another, and insists that the way governments treat their citizens should depend on the color of their skin. This, Yascha Mounk argues, is the identity trap. Though those who battle for these ideas are full of good intentions, they will ultimately make it harder to achieve progress toward the genuine equality we desperately need. Shermer and Mounk discuss: the identity synthesis/trap • Israel, Hamas, Palestine • why students & student groups are pro-Palestinian and anti-Israel • the rise of anti-Semitism in recent years • proximate/ultimate causes of anti-Semitism • the rejection of the civil rights movement and the rise of critical race theory • overt racism vs. systemic racism • the problem of woke ideology • Trump and the 2024 election • the possibility of another Civil War • What should we do personally and politically about the Identity Trap? Yascha Mounk is a writer and academic known for his work on the rise of populism and the crisis of liberal democracy. Born in Germany to Polish parents, Mounk received his BA in history from Trinity College Cambridge, and his PhD in government from Harvard University. He is a professor of the practice of international affairs at Johns Hopkins University, the founder of the digital magazine Persuasion, a contributing editor at The Atlantic, and a senior fellow at the Council on Foreign Relations. He is the author of numerous books, incl. The Great Experiment: Why Diverse Democracies Fall Apart and How They Can Endure (featured on President Barack Obama's summer reading list).

A Reason For Hope
ARFH Ministries - Nov 10 2023

A Reason For Hope

Play Episode Listen Later Nov 11, 2023 58:03


A Reason For Hope with Pastor Scott Richards! Sharing the Word one question of the heart at a time. Tags: Prophecy Update, Persuasion, and Judgement

Real Estate Marketing Dude
Pivot (ft. Nick Sarnicola)

Real Estate Marketing Dude

Play Episode Listen Later Nov 11, 2023 33:53


Todays market is a brutal one. If you are going to succeed, you need to learn how to pivot. If you are stuck in the same old business strategy, you might be in for a rude awakening.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:29:05 - 00:02:00:08UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:00:10 - 00:02:23:24UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we've got a lot to talk about today. I want you. If you're sitting to work working out, I want you to stop working out and grab your pen and paper. If you're sitting at a desk, grab your damn pen and paper, because we're going to be chatting about today is exactly how to pivot in today's marketplace, because I can't tell you the amount of stories, the amount of posts I see on social media.00:02:24:01 - 00:02:45:14UnknownAs a matter of fact, I just logged on to Facebook one day today and in the post that I read was, Hey guys, it was an anonymous, of course, because no one wants to admit this, but this is happening all over the country with people in the industry. And she goes, Ah, he says, Hey guys, this is the worst year I've ever had in my life and I'm not going to make my mortgage payment in the next 30 days.00:02:45:16 - 00:03:07:02UnknownI don't know what the fuck to do. Essentially, where do I do? Guys like they're just asking for help. And this is a consistent story's us right here, folks. 90% of the industry has never seen a shift. Repeat that. 90% of the industry's never seen a shift. And if your broker has ever seen a shift, it's very hard to find leadership in this marketplace today because you got to see people who are doing it.00:03:07:04 - 00:03:23:02UnknownReality is that these are the best times. And even though it might be hard right now, whoever does pivot, this is when people are born, this is when brands are built. So market share is taken. And this is when you really build your legacy. It's when things go easy that it's very hard to stand out. When things don't go easy, it's very easy to stand out.00:03:23:04 - 00:03:44:23UnknownSo the opportunity you have in front of you is very trying for any of you guys. And it might not be smooth road right now, might feel a little rocky and that's normal. Welcome to the shift. But it's what you do and how you react is going to make the difference. So if you don't want to end up like the story I'm going to or I just told you about, I want you to listen to our guests today because this guy knows all about pivoting.00:03:45:00 - 00:04:06:14UnknownAbsolutely. Lutely, super successful, sold his company. I'm not going to let him tell you, because this guy's a serial entrepreneur, but there's not a better person to have today than the get your get out of your damn box. Get outside your box, get out of your own head. There's a ton of opportunity, but you need to pivot. So without further ado, let's go out and introduce our guest, Mr. Nixon, a Did I say your last name right?00:04:06:14 - 00:04:23:17UnknownNick In Alamance article it's like Coca Cola. That's not Italian, is it? It is. Jesus. I didn't think it was. Oh, my goodness. All right, let's tell everyone who the hell you are. What are you doing? What are we good to talk about today? Yeah. All right, I'll. Maybe I'll give you a call about 92nd or 62nd version.00:04:23:17 - 00:04:40:16UnknownSo I live in Miami. Data entrepreneur, originally from Michigan, super blue collar, middle class upbringing. All four grandparents worked at the same factory. Dad, uncles, brothers, all worked there. I said, Hell no, I'm never working there. I want to be rich one day. Couldn't sing and dance, couldn't rhyme, can't act, can't play an instrument, not going to do anything illegal.00:04:40:16 - 00:04:57:23UnknownSo what was left? Sports. When I played college baseball while playing college baseball got introduced to kind of like I would say, the lowest common denominator to sales and entrepreneurship, which was the direct sales and work marketing and sales. 18 I drank the Kool-Aid. I made no money for several years, but I attended every event and every training.00:04:58:00 - 00:05:21:13UnknownAnd that's the best part about that industry. It's just nonstop community culture and training. And you're just, you know, you're trial by fire. And I learn sales, I learn objection handling, I learn prospecting. And then finally, I learned leadership made my first million and direct sales at 25. Company went to business. I bought the assets of that company and gave birth to a company called by Salus and it was a 15 year run.00:05:21:15 - 00:05:38:15UnknownBut on that journey we built it up to about 40 million a year. It crashed in 12 months. It went from 3 million a month in sales to 600,000 a month in sales, and that was because of the recession, the same one that hit all the all in real estate in 2009. It buried our high end anti-aging supplement company.00:05:38:17 - 00:06:03:14UnknownAnd what did we have to do? We had to pivot. And I'll talk about that pivot later. But we pivoted. We created body buy by the 90 day challenge. We did 2.2 billion in sales, 19 countries, 3.6 million customers made tens of millions of dollars, personally created 70 millionaires. It was freaking epic. Sold the company three years ago and now a company called Renewable Real Estate, which is a platform that connects real estate agents to the best solar professionals out there.00:06:03:14 - 00:06:25:13UnknownAnd does a commission split down the middle to both sides. So I get it in 75 seconds, I think. Yeah, I think I think you freakin nailed it. You might have done this before. I think. Oh, yeah, you guys in the 2009 was the last time the market. What you talking about? We need to pivot. So last time the market for those are there weren't around which again is 90% of the people are listening to this right now.00:06:25:13 - 00:06:47:23UnknownIf you're still practicing there's all kinds of opportunity in those times as well. But it wasn't just sitting there. And what I see in the industry today is a tremendous amount of opportunity to pivot. You can see what's going on and here's why. You guys. Let me first just paint the picture. If you got your head in the fucking sand, there's a huge there's a huge lawsuit going on right here, some tapping new commissions.00:06:47:23 - 00:07:06:08UnknownCommission compression is real. It is happening. The days of you getting 5 to 6% commission are no longer. It's not going to happen because what's going to happen? I guarantee it. I mean, right for the last ten years of this damn podcast, I guarantee you I'm right on this one. What's going to happen is that people are going to start undercutting themselves and you're going to compete on value in price.00:07:06:08 - 00:07:24:04UnknownInitially, that's what's going to happen because Narcan no longer control buyers, agent commission, that's going to go away. You can't say you have to get credit cooperating commission. And when agents start going up against each other and there's a lack of value, people immediately compete on price. So that 5% commission is going to go down to four and a half and you'll be like, No, that motherfucker took four and a half.00:07:24:04 - 00:07:51:19UnknownI'm going down the 4%. Fine. I just want the damn sign in the yard. Fuck, I'll do a signing yard for three and a half, and that's the beginning of it. You guys, are everybody in real estate? You no longer sell real estate. You are the fucking digital mayor of your damn market. You are everything home services, You are Home Depot, and you have to be everything around the transaction of real estate buying and selling real estate, I believe, is only part of your job, even though it's probably one of the most fruitful, one of the most, you know, lucrative pieces.00:07:51:21 - 00:08:17:24UnknownIt's not all. And that's why, you know, a guy like Nick came over and created a solution for solar income opportunities for real estate agents because you share that client. But that's part of the battle. Solar is just one aspect of it. I believe you guys have a multitude of opportunity to get in there. This is the reason why mortgage companies are creating is legally so that real estate agents can actually partake in a commission of the lending company.00:08:18:01 - 00:08:38:11UnknownYou're going to see this across all fronts because it doesn't mean you're going be out of business. Just the way we did business is going to change and change, and I think now's the perfect opportunity to change with it, because whoever does is going to be the one standing while everyone else is floundering. And what happened in 2009 were that not the people didn't change what happened.00:08:38:13 - 00:09:00:22UnknownThey got crushed. So sorry to go on a long winded rant there, but walk us through this pivot because I see nothing but opportunity here. And although it's painful right now, if you're a real estate agent, what the hell are you doing? Well, I think number one is talking about pivoting in general philosophically and God has a sense of irony in my opinion.00:09:00:22 - 00:09:26:18UnknownThere's there's two major things that are required of us to be highly successful as either an entrepreneur, a sales professional, or a sales leader or even a solopreneur. There's two requirements like, you cannot argue it. It's law. One is you must overcome your fear of rejection, and two is you must be constantly changing. But then you had God is like, Let me just fuck with people.00:09:26:23 - 00:09:48:22UnknownI'm going to make you so highly resistant to these two things that you will literally break down. You'll take anxiety pills, you'll go search out, you know, a shamans in the deep forest. You're going to do whatever it takes to figure out how to overcome the pain of rejection and and change. And I really think about that all the time.00:09:48:22 - 00:10:08:04UnknownLike, okay, to become successful, the biggest fear of all people is the fear of rejection. A lot of people argue, No, no, no. It's a fear of public speaking, and I'll argue back. That's just a fear of being rejected while people speaking publicly. That's that's what that rejection of what's what that fear is. Right. So that that fear is required in order to sell because you're constantly being rejected.00:10:08:08 - 00:10:31:06UnknownEveryone on the line right now knows you cannot sell if you're not if you can't handle rejection. School preparedness. Absolutely terribly for this school said get 59 out of 100. Right. And you're a failure. Now, we're over here in sales. We got 59 out of 100. Right? You're a millionaire or beyond. In business as an entrepreneur, you only got to get one right?00:10:31:06 - 00:10:47:00UnknownI got one right. That's it. My career and it made me tens of millions of dollars. Right? So that's the failure part. And then there's that second part. The second part is change. And I'll tell you guys, it's way easier. It's way easier to get over the first one. The fear of rejection than it is to get over the second one.00:10:47:00 - 00:11:09:22UnknownBecause once you overcome the fear of rejection and everything is working, that's when shit starts changing. And we don't want like, I think we're more accepting producers, performers, producers, performers. We're more accepting to change when things are not working, then we are things are working and which is what you might be saying. Shit, shit. Sitting, working right now.00:11:09:22 - 00:11:33:22UnknownNick But hang on a second. Turn back the clock. I don't know. I was 18 months ago. 18 months ago, real estate was the top of the top of the top of, of, of the game. You guys were killing it here in Miami. You didn't have to show up in. You're making $10,000 commission. 15,000 a commission because people were just sending you offers so nobody would see you wouldn't thrown open house and that was so easy to you.00:11:33:22 - 00:11:52:16UnknownThe last thing you want to do is change that. Right? So a little bit of a rant there. But philosophically, you overcoming change, a pivot is change. And that is hardwired for us to be up against as a human. Let's that is really good. I want to dig even deeper at that. He writes, She knows fear is required.00:11:52:16 - 00:12:10:18UnknownI have my mantras. Faith over fear. I have no fear because I have faith. And that's honestly been the story of my last seven years. It's how I actually moved to San Diego. And you have this. I'm not saying you have to follow Jesus. I want you to encourage you to guys, but that is up to you. But you do have to overcome that fear of rejection.00:12:10:18 - 00:12:31:24UnknownThat's my way of overdoing, of doing it. And many things in life, Right. So whatever that is, that is as cool as I remember when I first got out here, I went to a mastermind and Jesse Hartzler spoke. Yeah, and it's there. It gets up there and I'll never forget this. And he's like, so broke, you got to fucking be uncomfortable or no, you got to be comfortable being uncomfortable.00:12:32:01 - 00:12:45:23UnknownAnd I'm like that, that's being uncomfortable. And I sat there and just thought about it, like, and think about it like you're not growing if you're not right. That's really what you're saying here is because then the second part is to change. Like people don't. You're right. No one wants to actually change when the going's good. Like, No, no.00:12:46:00 - 00:13:08:06UnknownWho wants to work? Like, come on, I've just made 50 grand last week, working 10 hours last month or last week. You want to change but that? Yeah. Then you think it's going to go well. And let me give you guys another example. Just I'm just over packing this from video perspective. So we have a video marketing company and in real estate and we're not doing anymore because we got our asses kicked with the business.00:13:08:06 - 00:13:23:23UnknownSo I had to pivot. I pivoted into the attorney world. We create content for them now, but I saw the pivot and there's always a pivot there. That's another example of mine. But let's just take someone who is trying to get on video and build a personal brand. Everybody is scared because of what they're going to look like on camera.00:13:23:23 - 00:13:41:07UnknownNever before it is. This little six inch device made a grown ass man buckle at the knees and turn into a little, little, little child. But it does for some reason. Why? Because you're fucking scared of a little device. Why you're not scared when someone wants to hand you money unless you're allergic to it. So literally, right here, you got it.00:13:41:07 - 00:14:00:11UnknownBreaks them out. Why? Because it's new. They're scared of what people are going to say about them. But the ones who did change and I don't know anyone who's been on video consistently over the last 18 months to 24 months that isn't successful now. And that's not just by accident, is it? It's because they built a personal brand, but you have to be willing to do what others won't.00:14:00:11 - 00:14:19:06UnknownSo well-said. I love that point. You guys unpack that. That is so, so, so, so good. Now changing. Yeah, let's get into it. So I sort of went off on a tangent there. I thought that was really well put. Today's opportunity. Yeah. What is that change? Because I think what people really want is, All right, give me specifics.00:14:19:06 - 00:14:35:14UnknownI good. I have to change it by blah, blah, blah. And some people like the person I mentioned, when your backs up against a wall like this is survival of the fittest. This is why people survive when there's no water for months is because when it hits the fan, you fucking figure it out. And I bet I've experienced so much.00:14:35:14 - 00:14:50:18UnknownBut I'd like to see what are those things right now? Like, what do we do? You don't have a choice, right? You know I'm a choice. So I'm going to go back to a quick story that 2009, when our sales dropped from 3 million about to 6000 a month, we had just got bought a year earlier, so we got bought at our peak and then it crashed.00:14:50:20 - 00:15:10:22UnknownThis was a publicly traded company who's a billion and a half dollars, and they decided based on that next years of sales to write us down. Now, when a company is public, write you down what that says is they claimed you as a failure and they got a tax break on their investment in you. It's the most embarrassing thing that can happen to you as a company.00:15:11:03 - 00:15:29:12UnknownWhen an investor buys you and then writes you down as it's not like your cousin is like, I'm writing you off at these, don't send you a Christmas present more. This is a publicly traded company. You're listed as a tax deduction because their investment was shit in you, in their opinion. So they said, Look, this pile is your pile.00:15:29:14 - 00:15:50:07UnknownWe're out. No giving it no more money. If you want to save it, you save it. And we locked herself in a room, my partners and I. And we had, we had. We broke apart every piece of the business. And here's what we ended up doing. We took our third most successful product, which the margin of success between product number one and product number three.00:15:50:09 - 00:16:08:15UnknownWasn't it wasn't like a relative number that was like, wow, it's a close third place. It was like 70% of sales to 20% of sales, 4% of sales. Like it was irrelevant. This third product was a meal replacement. We said, Look, everyone's broke right now, but what are they going to keep doing? They're going to keep eating. Okay.00:16:08:19 - 00:16:24:15UnknownSo they have to keep eating. Got it. All right. Well, why don't we table let's put the meal replacement first. So now you guys ask yourself where inside your business model is the must, where inside your business model is? They have to, no matter what, no matter what happens to the market, no matter what happens to this or that.00:16:24:21 - 00:16:42:02UnknownI think in real estate 2009, it would have been all of the all the foreclosures, the short sales and arbitrage, where I was that I was like, screw the short sales. And the ones I learned it killed it, right? Yeah, the ones who learned to kill it. You made the adjustment, you crushed it, said this is what's going to happen.00:16:42:04 - 00:16:59:04UnknownSo we said, okay, I'm the only place it's not enough. Let's create a referrer. Three years, a three campaign, and then let's package it around something that had never been done before, which was let's launch a 90 day challenge. That way they buy our product for at least 90 days. We and that sounds like it's like, well, those are a dime a dozen.00:16:59:05 - 00:17:18:12UnknownThey weren't then. We were the first ones where the fathers are the godfathers of child based marketing. So we came up with a blue ocean. So what's a blue ocean? That was you guys. The challenges we were never back. Yeah, that's great. I use those out of my time now. Thanks, Audie. Bye bye. The 90 day challenge we enter to win 2 billion plus in sales.00:17:18:12 - 00:17:36:06UnknownRight? But that was all forced because we were forced to change. Otherwise, that idea never happens. So we made the decision. We put all of our money in and like I said, it works, but not all of that's great for us. And back then, let's bring this to you in the now. So you've got your back against the wall.00:17:36:08 - 00:17:52:17UnknownMaybe your broker does, maybe your whole team does. Are you all going to scurry? We watched a bunch of leaders scurry this little rats off the off the boat scurrying to another boat. That's going to save opportunity, though, correct? It's about right now. You got to find your tribe. I think that's a really important point. Who's your partner?00:17:52:18 - 00:18:12:11UnknownWho's your tribe? Who's who's going to no matter how bad it gets, go to war with you. I mean, you're going to make those calls together. You're going to do that. You're going to knock the doors together. You do whatever the hell it takes together, including the leader. Are the leaders. Got to be all in on this. If you've got a leader that's got you know, they're a pilot with a parachute on that, that's a that's a bad that's a bad sign.00:18:12:13 - 00:18:32:15UnknownSo I think I think it's starting that one I'm making it back to you is if you're going to fight this thing out, you're going to win. It's you're going to have to make the decision. I pivot as required. Ah, where's the blue ocean and or where's what's something else that can be sold in the now And then lastly, you've got the book up there.00:18:32:18 - 00:18:53:04UnknownYes. And then lastly, who's your tribe that you're going to war with? And you can count on, even though you guys are fighting a a battle where it's like it's just the gladiator, three hundreds against that person, you know, army. It's like, who's your 300? You kick it out to you. So that's pretty cool. Just out of curiosity.00:18:53:04 - 00:19:07:21UnknownQuestion, What would have happened if you had they they, they cut you, they cut all your capital off. They they stopped investigating. What would it have to cut it? What would have happened to you? Like, did you guys if you didn't do it like you just when it went bankrupt, you would have broke what. Yeah, they would. They would they would have shut the doors and a lot of been the end of it.00:19:07:21 - 00:19:27:01UnknownSo we the three of us put four or 5 million and it was the last dollar any of us had and we put four or 5 million in 1.6 or something like that. And they, they gave us a3x liquidation profit. So like, sure kids, you think that's bullshit, We didn't buy this garbage, we bought this company. You're trying to you're trying to make it a new company.00:19:27:05 - 00:19:48:00UnknownYou put the money in. So they gave us a3x liquidation preference on just that route alone. So we ended up taking out 4.8 or 4.5 each based on making it work the next year. And then we got our whole buyout in the following years to come. Otherwise it would have been the end of it. I would even add a third tier one and two and the third being all in.00:19:48:00 - 00:20:04:05UnknownYou need to go all in on yourself then. Oh, required. You get you can't, you can't like turn back like you can't even have a second of hesitation. You know what I mean. Like you can't be like, oh well was this the right decision, bro? If you're even asking that question, it wasn't your food. I mean, you let me think about your food at that point.00:20:04:05 - 00:20:29:18UnknownYou got it's like you have all these gazelles trying to figure out like, go straight, left or right and you're one of the gazelles and you're going to slow down and question your decision. And once it's like you're whether it's left straight or right, whatever it is, run your ass off and keep going and don't look back. So one is and I don't know if you guys the cards is basically surround yourself with the people that are going to need the same shared clients.00:20:29:18 - 00:20:47:05UnknownI mean, this is like this is really simple like you guys could just the mortgage brokers having just as much trouble as you are. You want to find the one that's just as hungry as you are. Same with title, same with every other ancillary service around the transaction. That's point one. I'm going to do like I'm going to go out there and get my tribe to.00:20:47:10 - 00:21:03:24UnknownI think you got to be loud. Like while everyone else is in retreat, you need to scream from the fucking rooftops. This involves marketing, don't you? Got This is when you triple down on marketing. This is when like because it's all attention based in this business, people don't really care who their real estate agent is and the vast majority of them over to the tune of 90% higher.00:21:03:24 - 00:21:26:16UnknownThe first one they meet with. Therefore, what's your fucking job? Become the first one they meet with. Focus on your personal brand, Blow it up because a lot of people are going to go quiet. I think that's a huge opportunity for right now. Well said. A lot of I'm going to go quiet, brother, because nobody committed. If you read Influence by Karl Dini, The Psychology of Persuasion, one of the six tools of influence is commitment, consistency.00:21:26:21 - 00:21:44:08UnknownSo why do people follow through on should they say they're going to do when they say it publicly? Because they there's a commitment, a consistency, part of their brain. It's like I told the world I have to follow through. So all the people that are fear based right now, they're they're pulling back on marketing. They're pulling back and saying, I'm going to do this and I'm going to do that.00:21:44:08 - 00:22:00:17UnknownI'm going to make this happen. Because they don't they don't want to be judged. If it doesn't happen and I don't want to feel inconsistent. They don't believe they can do it. So they have a feeling of inconsistency. So they won't make that commitment. So I think what you just said, getting getting loud or noisy, that doesn't mean volume.00:22:00:22 - 00:22:21:09UnknownWhat he's saying is quantity. Put out more content, put out, put out more videos, but get more visible now when everyone else is crying in their pillow, not attending their networking events, not attending, you know, the stuff they should be attending. You should be the most visible person. Yeah, it happened in I mean, the recent time was covered.00:22:21:09 - 00:22:38:01UnknownLike look how many YouTubers and Tiktokers became famous during that time because they had nothing else to do. They doubled down on their content and I don't know anyone who really doubled down that didn't come out of that on the upside. And it's just attention. This is all touch it. It's a popularity contest. No one really cares how good of an agent you are.00:22:38:03 - 00:22:55:23UnknownLike at the end of the day, it doesn't really matter because you have to be contacted first. Like, great, you're the best agent in your market. That doesn't fucking win you. The deal wins you. The deal is the most trusted agent in the market. Whether you're good or not at your job doesn't matter. It's all in the eyes of consumer who didn't think of first, who didn't think of first, they think of first.00:22:55:23 - 00:23:12:13UnknownAnd that's what a lot of this business is. It's like said, it's a popularity contest. Let's talk about I want to talk a little bit about some of your stuff that you're doing with the solar industry, because I like it. I like it a lot. I think it's a I think it's the future not just in solar, but I think all ancillary services.00:23:12:13 - 00:23:32:21UnknownI think this is the pivot. Yeah. Or the shift. I think it's for the industry as a whole. And like one thing that I think every here's what I think the future is. I think every team slash brokerage is a mini brokerage, whether you're at any XP or coal banker, it doesn't matter independent, whatever. But every team will work within a solution.00:23:32:21 - 00:23:54:21UnknownThat team will also be an investor homebuyer. I think they'll also have a mortgage arm inside of office. I think everyone in that will be selling solar through a company like yours. I think that everyone in there is literally the Home Depot of their market. I don't I don't like any business that just has one stream of income.00:23:54:23 - 00:24:22:19UnknownLike that's a business built on a house of cards. Wait and fall, isn't it? Like, look, you have to diversify. So what's your opinion on that? And what do you is that one of the reasons why you went into the solar industry here and your scene in curious to get your take. Yeah so commission compression what you shared it's going to force this and you know I see a world one day not a negative way but a positive way where there's going to be a real estate agent is becomes like a concierge to all things in the home.00:24:22:21 - 00:24:41:02UnknownYes, but newsflash, you already are you already are the most trusted advisor for all things in the home, but you're not getting paid for it. You know it doesn't. It's the cool. They ask you. Who do you got for pool guy? If somebody wants a roof, they ask you, Who do they want for the roof guy? They don't call the roofer and ask for a pool guy.00:24:41:05 - 00:24:57:16UnknownAnd they don't call the pool guy and ask for the roofer because they don't trust those. Do they trust the agent? No one trust the pool boy. Nobody but the pool boy works for the pool guy. Right now. I want to go back to commitment and consistency. This is two references, so you got to read the book if you have it.00:24:57:16 - 00:25:15:18UnknownYeah. It's one of the best sales books of all time to read it. But let's go back to commitment consistency. If you're a homeowner, you trust your real estate agent, even if you don't like them, and even if you don't want to trust them because you paid them more money for a transaction than anyone else you've ever paid for a transaction in your life.00:25:15:22 - 00:25:36:09UnknownAnd for you to actually verbally say, I don't trust my my real estate agent or act on that is a treason against your own brain. Your brain won't allow it because you just paid that person 510, 15, 20, $30,000, which is the most commission ever paid a human. So therefore, I must trust them. I got to be consistent with that.00:25:36:09 - 00:26:08:00UnknownLet me ask them about a flaw guy. Let me ask about you. Get the idea. So you being that person, we're just talking about a world where maybe you're going to lose a few points in the House, but you're going to pick up money everywhere on everywhere else. Well, you begin to monetize on your connections and obviously inside of the rules of respites and run and, you know, rounding this out, Mike, all we did is we found the very clear conversion rates was the highest from a real estate agent.00:26:08:02 - 00:26:28:22UnknownThen anybody else when getting a referral for solar. So after seeing that over and over and over again, I said, Wait a second, I'm just going to build a platform that's only for brokers and agents. I'm going to become a service provider to that world so that I can bridge the gap for them. I want to service them, bridge the gap for them, for B to B to C, let them go sell my shit.00:26:28:24 - 00:26:50:11UnknownAnd now when we do a commission split down the middle between our sales, the solar side and the real estate is do a commission split sharp. It's coming from Chicago. Like solar to me is somewhat new. I've been out here five or six years, but it's like and I'm like solar. It's all solar, you know, what is that?00:26:50:11 - 00:27:08:09UnknownAnd you live in the winter, you're from the Midwest. But I didn't realize I know some agents that are crushing it and they're making more money on solar than they are on their real estate business. And it just it it makes sense is because you guys got to look at it. Here's here's what we're really talking about is you have to become that one known resource.00:27:08:11 - 00:27:24:12UnknownAnd the reason why so many agents have trouble staying in front of their networks is because you don't know what the fuck to talk to them about. You sold them a house and everyone's got commission breath and you can't be breathing on someone for 5 to 6 years. They're going to turn you off after year one. If all you're doing is just breathing your commission breath all over.00:27:24:12 - 00:27:43:12UnknownYou got anything else for me, bro? Talking about sales like it's disgusting. You got doesn't mean you stop talking to them, though. Having other value ads, like talking about the benefits of solar, that's content. You could create that reminds them that you're in business, and that goes for every vertical. It's not just solar. Like you have to have no idea how dead ass right you are.00:27:43:12 - 00:28:03:02UnknownIt's actually the lead we create. All these resources for an agent, like all your news posts, generic stuff, text, generic stuff. And if somebody is interested, they're going to contact you and you think this is just the ego. You think sending the Christmas card with you and your kids and the dog and the magic pajamas is what your client from six years ago gives a shit about.00:28:03:04 - 00:28:20:07UnknownDo you get your Christmas card? Looks like everybody else. They don't care. That's all you know. But if you could give them value, add about it any charge or information that how the whole world's going electric with cars. This is why solar is important or pick a different lane. They're not. You're not educating them now that you're educating them, you're the plug.00:28:20:09 - 00:28:39:15UnknownSo like Christmas is coming up, right? So what I would do if I'm selling solar is I would create a case study of how much money I sold or I saved on my electrical bill this year. And then how much of that is going to go towards the Christmas gift for my kids. Like, that's a really easy way to say I sell solar and market solar without being a douchebag about it.00:28:39:17 - 00:29:01:18UnknownThere are so many ways we just have to keep the conversation and anything that involves saving people money right now in this inflationary environment, like my gas out here is six, it's almost seven bucks. We're like at 678 or something goes up and down depending on what comes out of the president's mouth tomorrow. San Diego's the second most expensive power in the country next to Hawaii.00:29:01:20 - 00:29:27:05UnknownI get my my electrical bill last month was $444. Right. And that's because I had the AC running for like 20 minutes. So it's like, dude, it's like, it's crazy. It's crazy. But yeah, I mean, any time you could talk about budgeting, but it doesn't matter. The weather you're selling, you're getting a conversation started and marketing is not advertising, but you must always be marketing and it's hard to market when you can't provide value.00:29:27:07 - 00:29:42:24UnknownSo you have to really reverse engineer what you guys are really talking about when it comes to how do you stay in front of your database and whatnot? Because every single person on your Facebook feed, your Instagram followers, they'll fucking live somewhere, which means have a roof over their heads. Now, how many of them are homeowners and how many of them need solar?00:29:42:24 - 00:30:01:22UnknownBoom. There you go. There's your potential lead list you're going to buy with or without you, right? It's just a matter of who's going get the commission. One part that's really important and this is why we went deep into this, this blue ocean is the real estate world believes that the financial tools that solar used to use are the same ones.00:30:01:22 - 00:30:21:04UnknownThey still use. So if I'm an agent, listen to this. I'm like, I hate solar because they're going to leave the house and it's going to jack up my commission. And they are correct. A few years ago, any of the new financial products, because of there's enough volume now in solar that the banks are like, oh, there's barely any credit default here.00:30:21:06 - 00:30:41:05UnknownSo let's go ahead and take the wheel of the the walls of this, you know, the guardrails. Let's take the guardrails off this now. It's no money down, no lead and the loan transfers. So you go solar in five years, the new buyer comes in, they fill out one piece of paper and they just take over your solar payment.00:30:41:07 - 00:30:57:15UnknownAnd I said, The lead is a fixture filing a.k.a if you don't pay your monthly bill, they're going to come get your panels. Same thing with everything else that you're supposed to be paying for. You don't pay your car, they come get your car. So it's like a repo. Yeah, it'll be like repo. The panels. Yeah, never happens.00:30:57:17 - 00:31:20:12UnknownSo the bank closed in Atlanta in the plane on this one. From the real estate world, their beliefs are all on old information. And I know that I'm like, Oh shit, if I just build a world, I'm just going to go educate everyone I can. That's an agent about the new world. We can all make money together, protect the customer, and unite two industries that have been warring for a while.00:31:20:14 - 00:31:47:09UnknownYeah, very cool. But again, it's a pivot and I think your timing is right on with the conditions at the market are in there right now. But I think the the pivot is just adding services. That's the pivot, right? It's like being one lane. So whether it's solar or something else, the overall language you brought up is you can't live in this belief of I'm only going to do this and it's going to make me rich forever.00:31:47:11 - 00:32:10:16UnknownIt's not now any more. Yep. Yeah. I mean, if I'm you guys, I'm definitely looking at learning how to invest myself. Remember when these market shifts happen, that's when you want to be the buyer. I'm not the person assisting the buyer, so I'll take advantage of some of those couple deals that come across your desk. And sometimes that's all you need to do one or two times a year and there's ways here, you guys, is what we're getting as opportunities around.00:32:10:18 - 00:32:27:11UnknownBut you have to be the one that turn that ship. Not going to turn the wheel for you. And unless you're willing to change and non fear the overcoming of whatever that change is going to be because you're going to get rejected either way. If you think about it right, they don't change and things aren't going well. What's going to happen?00:32:27:11 - 00:32:40:03UnknownI'm going to go broke. If I do change and things are going well, well then I have that lease. I go down with a fighting stance and chances are I'll probably make it as long as I stick with it. Right. I do believe that as long as you're not willing to give up, you will eventually succeed in anything you do in life.00:32:40:03 - 00:33:04:01UnknownSo take it as as you will, guys. Nick, any closing thoughts on this? You know, I think this to me, this is philosophy. It's philosophy as opposed to execute in terms of it's not a skill, it's a it's a it's a philosophical thing. If you just accept change is inevitable and you must change in order to succeed, you must pivot when things aren't going the way you want it to.00:33:04:03 - 00:33:26:07UnknownRight now, all your competition is pivoting. Like, for example, I heard you talk about building a brand. Building a brand y'all build a brand was Web 2.0. That was ten years ago. 20 years ago was Web 1.0. Web 2.0. It started ten years ago. We're now in Web three point 0ai and everything you hear about a high and, you know, blockchain, it's all web three.00:33:26:09 - 00:33:47:09UnknownSo while you're still deciding whether or not you're going to talk in a video, everyone is eating your lunch on building a brand and they're now mastering Web 3.0. You'll be so far behind in everything to close the gap. So don't let that stress. You don't let that give you anxiety. It's about taking consistent daily, nonstop action or is the direction you should be going.00:33:47:11 - 00:34:07:15UnknownAnd and also when you when change is necessary, be willing. Don't resist it. Be willing to accept it, receive it, and enroll with the find your tribe and roll with them in the direction you all should be rolling. Right on, dude. I appreciate your insight, folks, and we appreciate you listening to up. So the rest of marketing dude folks, if you like what you heard here today, follow us on our social channels.00:34:07:15 - 00:34:30:11UnknownMake sure you leave us review on whatever podcast platform you're listening in on and make sure you check out our damn software suite, assist or make sure your brokerage gets it. If you really like what we talked about today, have an ancillary services involved in your business having a whole referral marketing system that build your brand and having it all in one cool place for you to access that your brokerage pays for, Well, you better go knock on his fucking door and tell the buy it right now.00:34:30:17 - 00:34:50:09UnknownGo to sweet assist dot com that's S.W. ETX assist dot com. Thanks for listening. We'll see you guys next week please. Thanks I'll thank you for watching another episode of the Real Estate Marketing Do podcast if you need help with video or finding out what your brand is. Visit our website at WW dot Real Estate Marketing dude dot com.00:34:50:13 - 00:35:06:02UnknownWe make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Hot and Bothered
Live from Pemberley: Persuasion (with Margaret H. Willison)

Hot and Bothered

Play Episode Listen Later Nov 10, 2023 23:30


This week we're sharing another special episode from our Patreon-only Austen mini series! Vanessa and Margaret H. Willison discuss disability representation in the text and why Persuasion is the most mature Austen novel. Check out our patreon to hear more episodes. Hosted on Acast. See acast.com/privacy for more information.

Of the Publishing Persuasion
Of the Publishing Persuasion - with NYT Bestselling Author THE Isabel Ibañez

Of the Publishing Persuasion

Play Episode Listen Later Nov 9, 2023 75:26


THIS CHAT WAS EVERYTHING!!! We seriously could have yarned for days with the glorious soul that is Isabel Ibañez, @isabelwriter09

Sunny Side Up
Ep. 433 | Sales as a Foundation for Successful Marketing Careers

Sunny Side Up

Play Episode Listen Later Nov 9, 2023 24:12


Episode Summary  In this episode of Sunny Side Up, Brian Hopper chats with Catherine Dummitt to discuss success in transitioning from sales to marketing. Catherine champions the mantra: 'Engage, don't just sell your products.' Drawing from her rich sales experience, she underscores the importance of relationship-building in today's vibrant marketing world, emphasising value-driven strategies over mere transactions. Listen in to learn how Catherine merges adaptability, collaboration, and profound field insights to redefine success in marketing. About the Guest  Catherine Dummitt is the VP of Marketing at Narvar. In her role, Catherine oversees all aspects of Narvar's marketing, generating brand awareness, driving demand, and powering customer advocacy. As a Marketing leader, Catherine is passionate about building diverse teams, who operate as organizational growth catalysts. Catherine is dedicated to advancing women in the workforce – having stood up ERCs at previous organizations and having served as the Co-President to mBolden (formerly Women in Wireless) in NY. Connect with Catherine Dummitt   Key Takeaways  - Don't overlook the transferability of your skillset. A career switch can be daunting, but a diverse career can often be your competitive advantage.  - A carefully crafted narrative distinguishes a brand from its competition.  - A holistic understanding of the sales process, from the first touchpoint to closing the sale, is indispensable.  - Persuasion, negotiation, presentation skills, data-driven decisions, and understanding the complete sales process can be directly transferred and beneficial in a marketing role.  - Broaden your focus. Transitioning from sales to marketing requires shifting from individual client focus to larger demographic targets.  - Marketing is not just about quick wins; it's about building a lasting brand and nurturing growth over time.  - The cornerstone of effective marketing is understanding who you're speaking to and tailoring your message accordingly.  - Communication should not be unidirectional. Engage with your audience and build a rapport instead of pushing a product.  - Using data as a guiding tool is crucial for decision-making and strategy formation.  - Recognize that first attempts might not be perfect. Be prepared to pivot based on feedback and emerging trends.  - Overemphasizing immediate KPIs can neglect essential long-term brand-building initiatives.  - Marketing should not just push a product; it should offer value and engage customers through a consultative approach.  - Value-based marketing is about depositing into the relationship before making withdrawals.  Quote “It's really important to think big picture when you're in marketing.” – Catherine Dummitt Shout-Outs  Christopher Hansen – Chief Client Officer at Power Digital  John Charlesworth – Director of Marketing Operations at Narvar  Anisa Kumar – Chief Customer Officer at Narvar ⁠Connect with Catherine Dummitt ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Créeme lo que te digo.
Episodio 128 - Vicente Ferrio y la importancia de tener una marca personal.

Créeme lo que te digo.

Play Episode Listen Later Nov 9, 2023 60:34


Eres un producto en el mercado. No importa si te pareces más a un iPhone 15 o a un paquete de azúcar. Eres un producto que compites con otros productos en un mercado y el problema es que, muchas veces, esto se nos olvida.Además, no importa lo bueno que seas; si el resto del mundo no lo sabe, pasarás desapercibido y no te servirá de nada.En este podcast hemos hablado mucho ventas, de márketing, de copywriting y todas estas cosas, pero poco de ti como un producto del mercado, así que hoy toca llenar ese hueco. Hoy visita el podcast, Vicente Ferrio, un ingeniero de caminos que un día decidió cambiar el piloto automático y la desmotivación, por una actividad que de verdad le llenase: la de ayudar a otros profesionales a convertirse en productos atractivos para el mercado.Y hoy nos explica cómo se hace eso.Esto es «Créeme lo que te digo», episodio 128.Links del programa:Sincroniza tu talento: sincronizatutalento.comCrea tu plan B: Crea tu Plan BNewsletter de Óscar Fernández: interaccionhumana.es/suscribete

Impact Makers Podcast with Jennifer McClure
098: Networking for Introverts: Practical Strategies for Building Meaningful Connections with Greg Roche

Impact Makers Podcast with Jennifer McClure

Play Episode Listen Later Nov 9, 2023 40:20


On today's episode, we're diving deep into a topic that's dear to my heart - networking. After losing a job I held for nearly a decade, I had to start from scratch and it was during this challenging phase that I realized the immense power of networking. To discuss this further, we have on board the insightful Greg Rochet, a successful business executive and a self-proclaimed introverted networker. We talk about everything from building meaningful connections to nurturing relationships and striking that fine balance between work, networking, and life. Interestingly, we also discuss the impact of LinkedIn on our networking strategies, as well as tips to engage with those who are ahead in our career journey. Listen in, as we unwrap practical insights that can transform your professional life through networking. Don't miss this chance to elevate your career. So, tune in, connect, and let's grow together! Show Highlights: Greg's personal journey from being networking-avoidant to networking expert. How Greg balances a demanding full-time job, a busy personal and family life, and his “side hustle” as a content creator and networking coach.  What it truly means to be an introvert - versus what many people think it means. The mindset shift that many introverts need to make to change their views about networking, and how uncomfortable it may be.  How to build and expand your meaningful relationships by starting with existing connections.  The easy first step to take to get over feeling awkward about networking. The AIR framework for giving when networking - advice, introductions, and recommendations.  Greg's LinkedIn posting strategy, and how he creates meaningful content to engage with his network there every weekday. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast. People & Resources Mentioned In This Episode: Greg Roche - LinkedIn The Introverted Networker Newsletter The Fast and Easy Guide to Networking for Introverts: How to Connect Without Going to Events, Making Cold Calls, or Sending Spammy Emails by Greg Roche Idea Sex In Talent Management | Greg Roche | DisruptHR Talks Give and Take: A Revolutionary Approach to Success by Adam Grant Influence: The Psychology of Persuasion, Revised Edition Paperback by Robert B. Cialdini Connect with Jennifer: Send her a message: https://jennifermcclure.net/contact On LinkedIn: http://www.linkedin.com/in/jennifermcclure On Twitter https://twitter.com/JenniferMcClure On Instagram: https://www.instagram.com/jennifer_mcclure/ On Facebook http://www.facebook.com/JenniferMcClureSpeaker *** Episode Credits: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.