Kaizen - The Sweet Science of Growth

In this episode, we discuss - the Paradox of Choice.

Latest episode of Kaizen - The Sweet Science of Growth

Kaizen Podcast Ep.2 - Confabulation Theory Try asking your friend “why are you breathing so hard?” and see how they will respond. Ryan Cameron aka Ryan Kind asked his listeners the question “why are you breathing so hard?” and every one justified why they are breathing so hard even though they weren’t. This is called Confabulation, when we make up a story to justify why something just happened or it’s a way that we provide meaning for a situation that we don’t quite have meaning for and lots of time it’s completely made up. Confabulate means to fill in gaps of memory by fabrication. How can we use Confabulation in business? Well, there’s already a story going on in your customers’ heads, in your friends, families, customers. So if you’re selling something ask your customers ‘could you explain to me why success is important to you.’ And it’s one of those questions where we automatically feel like we deserve success and so do your customers. Then they’ll tell you a story about why they deserve to be successful. Then you can position yourself as someone that could provide that success that they deserve.

The very first episode of Kaizen - The Sweet Science of Growth! AJ have a guaranteed way to make you look even better. There’s an enormous gap in the way we communicate, interpret and understand each other in a human and business level, his response to people and business have never been heard before. Our success as a culture is hinged to being curious and not seeking new answers from the same sources. This podcast’s mission is to ask different questions and to share the answers to those questions to the world. The one secret to be really attractive. Hanging out with a group of people. “The sorority girl syndrome.” “The Sorority Girl Syndrome.” What it means. “You’re the average of the five people that you hang around the most.” How to use that to grow? How to use that as a business owner? Number one, Take lots of group pictures at your event. Number two, The right arrangement of your logos. Lastly, Never have only one testimonial on your site.