Dr Deb Wise and Dr Mel James talk on what’s caught their attention this week in the world of public relations. In each episode these "PR Doctors" bring their wry humour and insightful commentary and analysis to PR. In this quest they also strive to bring the joys of their local wine region to the w…
Deb and Mel talk on what’s caught their attention this week. Dr Deb looks at using the hero and villain storyline in a PR campaign. Dr Mel takes on organisational listening, exploring why organisations engage or not in listening to stakeholders and others. This week they sip Australian Hunter Valley First Creek 2015 Verdelho in their quest … Continue reading PR Doctors: Deb and Mel on PR Episode 2 →
Deb and Mel talk on what’s caught their attention this week. As they sip Comyns and Co Hunter Valley Semillion, Mel looks at how local business expo events aren’t helping small and medium businesses to leverage social media and bet the best out of their event investment. Deb then turns her attention to political authenticity. … Continue reading Deb and Mel On PR Episode 1 →