Liftoff is a mobile app marketing and retargeting platform that uses post-install data to run true CPA-optimized campaigns
Matt Sadofsky, Marketing Manager of User Acquisition at AYI, is tasked with driving new subscribers to the mobile dating application. In this interview, he discusses the challenges of marketing a dating app and the strategies he uses to continue growing.
An interview with Nick Adkins, Marketing Analyst at SeatGeek, a leading mobile app for live event ticketing. In this interview, Nick explains how SeatGeek approaches mobile user acquisition with a focus on mobile re-engagement.