POPULARITY
Categories
What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet.(00:00) - Intro (01:09) - In This Episode (05:31) - Why New Marketing Ops Leaders Should Audit Before They Act (10:09) - How to Run a Marketing Ops Audit When You Join a Company (16:04) - How to Balance a Full Audit Against Your Boss's Priorities (19:00) - How to Spot a Process Problem Disguised as a Tool Problem (23:41) - How to Surface Shadow Processes and Duplicate Tools in an Audit (31:08) - How to Choose a New Martech Tool With a Tiger Team of Power Users (35:30) - How to Turn a Marketing Ops Audit Into a Prioritized Roadmap (41:20) - How to Align Your Team on a Measurement Philosophy (44:22) - What Happens to Junior Marketing Ops When AI Eats the Entry-Level Work (49:26) - How to Turn Marketing Ops From Ticket-Takers Into Business Partners (52:40) - How to Use One Interview Question to Screen for Team Fit (56:57) - How a Marketing Ops Leader Decides What Deserves Her Energy Summary: Kelsie Dube joined Unanet and did the one thing most new ops leaders are too nervous to do: nothing, at least at first. In this episode she breaks down the 30-day audit she runs before changing a single tool, how she sorts 30-plus problems into big rocks, quick wins, and parked FY27 headaches, and why she'd rather build a "digital twin" to argue with than buy another platform. She gets into the tiger-team playbook that makes tool replacements actually stick, the measurement fight every team should have out loud, and what happens to junior marketers when AI eats the entry-level rung. It's a full field guide to walking into a new company and earning trust before you change anything, plus the interview question she uses to know if you'll thrive on her team.Kelsie's Marketing Operations Assessment Framework: https://drive.google.com/file/d/1x3IJf9tHku4-fASS9AQE_F6sJ1FLK3PN/view?usp=sharingLiza Adam's Digital Twin: https://www.linkedin.com/pulse/smartest-ai-teammate-youll-ever-build-liza-adams-c7rnc/About Kelsie DubeKelsie Dube is the Director of Marketing Operations and Automation at Unanet, where she joined in 2026 to rebuild the company's measurement and reporting foundation. Before that she spent 7 years at Sophos, climbing 5 roles from Marketing Operations Specialist to Director and leading the team through much of that run. She started her career in data entry, scrubbing lead lists and learning the VLOOKUPs she still uses most days, and that ground-floor view shapes how she thinks about the craft.Outside of work she's a mom of 2, an amateur basketball player, and a snowboarder who guards the hours between 5 and 7 for her kids.Why New Marketing Ops Leaders Should Audit Before They ActThe first 90 days at a new company come with a quiet dare. Ship something. Plant a flag. Prove they were right to hire you. Most new marketing ops leaders answer that dare by ripping out a tool they never liked and installing one they used at their last job, all inside the first 2 weeks.Kelsie did the opposite when she joined Unanet. Her first move was to change nothing.The reasoning was twofold. Without a real map of how work gets done, any change you make is a guess, and you'll probably aim it at the wrong target. And Unanet had said in the job description that they wanted someone who'd slow down and understand the business first, which is part of why she took the role. For a marketer who came up through ops and now leads it, that patience is the whole point. You have to understand what's happening well enough to be dangerous, she says, before you can tell anyone what to actually fix.The harder version of this is resisting your own experience. A new CMO walks in and wants a different marketing automation platform because they used one at the last company. Kelsie feels that pull too, since she's learning a few systems here for the first time. Her answer is to make the existing stack work before spending a dollar to replace it. Right now she's rebuilding how campaigns get captured and tagged to campaign members, and she's solving it with a Salesforce workflow or Power Automate instead of a purchase. Replacing the tool would cost more and probably solve less.Then comes the part nobody warns you about, the clock. Listening mode has a shelf life, and everyone, including you, is quietly counting the days until you produce something. Kelsie gave herself a hard deadline of 30 days to finish the audit, then engineered small wins into every week so the learning never looked like stalling. New hires have one thing veterans don't, an empty calendar, and she guarded it. A recurring block every Friday at 2:00 to turn that week's discoveries into something usable. One of those blocks became a 30-minute campaign taxonomy diagram she walked the leadership team through, a quick and visible proof that better structure meant better reporting down the line.The instinct to ship in week one is the most expensive habit in operations, because a fast fix aimed at the wrong problem still has to be undone later. The operators who compound value are the ones who can sit in not-knowing long enough to find the actual bottleneck.Key takeaway: Give yourself a fixed audit window, 30 days is a reasonable default, and block a standing hour each week to turn what you've learned into one small, visible win. Keep a running log of quick wins as you find them so you always have something to ship while the deeper work is still in progress.How to Run a Marketing Ops Audit When You Join a Company"Do an audit" is the most repeated and least defined phrase in marketing ops. Everyone nods along. Almost nobody can tell you what's actually in one, which funnel stages it covers, or where it starts on a Monday morning.Kelsie's version starts before day one. The moment she accepted the Unanet offer, she began mapping ownership lines: what marketing ops owns, what rev ops owns, what IT owns. She wrote out the questions she had and sent them to her leader ahead of her start date, partly out of genuine excitement and partly to get a head start on the RACI.From there it's a series of conversations that snowball. She interviews everyone from her own team to her peers to the level above to her business partners, and she ends every conversation the same way: who else should I talk to? The list never stops growing, but the patterns start to show. Along the way she confirms the systems in her swim lane against the job description, asks what she's missing, and books dedicated working sessions where someone walks her through a live task like a lead import. She records those sessions, then feeds the transcriptions to an LLM to pull out the patterns, a tip she picked up from a mentor that turns hours of shadowing into a usable roadmap.She also runs the work herself.Joining a much smaller team than she was used to, she asked people to hand her a lead import and a campaign creation task so she could run them personally. Part of it was capacity, since a director who can still execute is extra hands when the team is slammed. Part of it was fluency. As she says, a director isn't really a "do-rector," but being right there in the work is how you understand it well enough to change it later.Data privacy rides shotgun through all of this. Coming out of the cybersecurity world, she asks about data retention and opt-in policies early, then files them under "needs struct...
A special election in Butler County could be a bellwether for Pennsylvania Democrats ahead of the midterms in November. Host Megan Harris and City Cast Pittsburgh contributor Sophia Lo are talking about the candidates and why you should probably pay at least a little attention regardless of where you live. Also, the state is taking TikTok to court, Pittsburgh's getting a wave of new local media outlets, and PRT's latest draft for the bus line “refresh” is live. Plus, we're sharing your recommendations for vintage shopping, groceries, and a hidden gem in Highland Park — and a few end-of-summer events to plan for this week! Not sure about your voter status? Check your registration and find your polling place ahead of the general election Tuesday, Nov. 3. Notes and references from today's show: Democrats and GOP face off in special election for Butler County House seat [WESA] Vacant Cranberry-area state House seat up for grabs in special election [TribLive] Special election in Butler County tests voter mood ahead of November [Public Source] Pennsylvania Attorney General Dave Sunday sues TikTok over youth addictiveness and exposure to mature content [WHYY] AG Dave Sunday sues TikTok for ‘misrepresenting' suitability for Pennsylvania teenagers [Pennsylvania Capital-Star] The Menschen newspaper platforms Pittsburgh's unhoused people [TribLive] This new media cooperative invites the community to join us on our journey of creation [Pittsburgh Progress] Pittsburgh, PA's art scene magazine, est. 2023 [Petrichor] Tune in tonight for Pittsburgh Regional Transit's last scheduled public information session on its bus line refresh [PRT] Find more details about the Pittsburgh Cat Walk, Garlic Fest & Flower Fest at pittsburgh.citycast.fm/events If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this Tuesday, August 18th episode: Experience Butler County uTest
What's up everyone, today we have the pleasure of sitting down with Kathleen Schaub, Author, Strategist, and Advisor in Marketing Management and Organizations.We cover:(00:00) - Intro (01:19) - In This Episode (04:45) - Why Marketing Behaves More Like Weather Than a Machine (08:49) - The Four Mindsets Marketing Leaders Need for Complex Markets (14:06) - Why ROI Doesn't Work as a Marketing Measurement (18:19) - What Causal AI Can Actually Tell You About Marketing (28:37) - Why Your Marketing Budget Works Like an Investment Portfolio (34:21) - What Marketers Should Actually Be Held Accountable For (38:49) - The Surrogation Trap Behind Single Marketing Metrics (44:09) - Why Marketing Managers Should Create Conditions Instead of Commands (50:00) - How Pace Layering Makes a Marketing Budget Adaptable (57:16) - How Intention Decides What Deserves Your Energy Summary: Marketing has spent a century pretending it's a machine you can feed cash and read like a receipt, and Kathleen Schaub is here to take that apart. She makes the case that markets behave more like weather than vending machines, walks through her 4 mindset shifts for leading in the chaos, and explains why a single north-star metric quietly wrecks your decisions. Along the way there's a butterfly in Brazil, a cucumber garden in Canada, a poker champion, and a COO who begged for the book on a cruise. If you've ever had to defend marketing ROI in a boardroom and felt the ground move under you, this conversation names what's really going on.About Kathleen SchaubKathleen Schaub is an author, strategist, and advisor focused on marketing management and organizations, working through KathleenSchaub.com. She spent 9 years leading IDC's CMO Advisory practice, where she advised hundreds of technology marketing leaders, and she's a longtime contributor to leading martech publications including CMSWire. Her work argues that markets are complex adaptive systems rather than predictable machines, and her book lays out 4 mindset shifts, investor, navigator, statistician, and ecologist, for leading marketing in a volatile world. These days she splits her time between writing, advising, passion projects, and being a grandmother of 2.Why Marketing Behaves More Like Weather Than a MachineEvery marketing leader has sat across from a finance executive who wants one thing. Put a dollar in, know what comes out. Budgets get built on that promise. Forecasts get defended on it. And every year, the results wander off somewhere the model never predicted.Kathleen has spent more than a decade explaining why that keeps happening. Her line is that marketing is not a vending machine. A vending machine is controllable and predictable. You put your money in, you press the button, you get the exact thing you chose. Executives, she says, would give almost anything for marketing to work that cleanly. Marketing never has.The weather comparison is a humbling one. We carry supercomputers in our pockets, we have decades of atmospheric data, and we still can't say for sure whether it'll rain tomorrow. Marketing runs on something messier than the atmosphere, which is people. Buyers, brands, influencers, partners, and the economy, all reacting to each other at once. Kathleen calls the result a complex system, the kind scientists study, where every interaction feeds back into the next and quietly introduces unknowns into every situation.That's the part most measurement frameworks skip over. Marketers, salespeople, and customer experience teams all work at the edge of the company, the seam where the controllable inside meets the uncontrollable outside. Their whole job is to manage, predict, and measure a world that refuses to hold still. No amount of dashboard polish changes the fact that half the inputs live outside the building.Kathleen keeps the parts of the old factory toolkit that still earn their place. The shift she wants is smaller and harder to swallow. Accept that markets are what the military calls VUCA, volatile, uncertain, complex, and ambiguous, then adopt measurement practices built for that reality instead of pretending the reality is something tamer. The methods already exist. Other fields use them every day. Marketing just hasn't bothered to translate them yet.The uncomfortable implication is that a lot of the dashboards marketing teams present with total confidence are measuring a machine that was never really there. The teams that win the next decade will be the ones who stop apologizing for uncertainty and start building for it.Key takeaway: Audit your current reporting for any number you present as a guarantee. Rewrite each one as a range or a probability, and rehearse saying "here's what's likely and here's what could move it" before your next budget review. Present every forecast as a weather report, a set of ranges you can actually defend.The 4 Mindsets Marketing Leaders Need for Complex MarketsYou can buy a new attribution platform, restructure the team, bolt on a dozen dashboards, and still land exactly where you started. Kathleen thinks she knows why. You changed your operations without changing the thing that steers them, which is your mindset. She treats mindset as the director of every action a team takes. Leave it untouched, and every operational upgrade delivers roughly the same results you've always had.Her favorite way to explain this comes from Buddhism. Your mind is the ox, and the cart is everything the ox drags behind it, every outcome your marketing produces.The leverage is quieter than it looks. Change your mindset and the dozens of small decisions you make every day start bending, even slightly, and over enough decisions you end up miles from where the old direction would have taken you. That's why the mindset has to move first. The 4 she recommends all come from worlds that are genuinely volatile and complex, but they're worlds anyone can picture, and each one maps onto something marketing leaders already wrestle with.Investor: stop treating the budget like a cost center you spend down, and start treating it like a portfolio you risk for a better future return., Navigator: change the relationship between your plan and your measurement, adapting like a pilot or a sailor who reads the conditions in front of them instead of clinging to the route., Statistician: give up the hunt for certainty and accept that everything in the human and natural world runs on probability. Kathleen calls this the hardest of the 4 because our brains hate it., Ecologist: manage the conditions people work in, because behavior arises from the intersection of an individual and the context around them, so managing the person by themselves only covers half of it.Read them together and a pattern shows up. Every one asks you to trade the illusion of control for the ability to adapt. That trade is where most transformation efforts quietly die, because swapping tools is easy and swapping beliefs is not.Key takeaway: Before you approve the next platform or reorg, write down the belief driving it in one sentence. If that belief still assumes marketing is predictable and controllable, fix the belief before you spend the money. Pick one of the 4 mindsets and name the single daily decision it would change for you this quarter.Why ROI Doesn't Work as a Marketing MeasurementAsk a room of marketers what keeps them up at night and ROI lands near the top every time. It's the question waiting in every board meeting. What drove revenue last month, and how much will this next bet add? Kathleen has been chasing that question longer than most. Running IDC's CMO advisory practice for 9 years, she kept asking leaders whether they were actually getting ...
Ms. Furrer brings more than 30 years of leadership experience in the cultural attractions industry, marked by a passion for connecting people to nature and the environment. Since joining Como Park Zoo and Conservatory in 2006 as its first-ever Marketing Manager, she has demonstrated exceptional capabilities in marketing, customer experience, public relations, and strategic planning. Her dedication and innovative approach quickly propelled her to the role of Director in 2009. During her tenure at Como Park Zoo and Conservatory, Ms. Furrer successfully managed complex budgets, educational programming, and high-impact project management for exhibits such as Gorilla Forest, Como Harbor, The Ordway Gardens, and Centennial Garden. She also played a pivotal role in increasing earned revenue and enhancing visitor experiences for the more than 100-year-old institution. Ms. Furrer earned her Business Administration degree with a concentration in Marketing and Management from Minnesota State University Mankato. Her journey in the cultural attractions industry began in high school, where she cultivated her passion for nature while working at ValleyFair Amusement Park and the Ted Paul Theater. She later advanced to become Marketing and Public Relations Manager at Mid-America Festivals, where she oversaw prominent events like the Minnesota Renaissance Festival and the Halloween Trail of Terror. Her leadership continued as Director of Marketing at Underwater Adventures Aquarium at the Mall of America, one of the nation's premier attractions. Beyond her professional accomplishments, Ms. Furrer is deeply involved in the parks and garden industry. She serves on the Scholarship Committee for the American Public Garden Association (APGA) and the Honors & Awards Committee for the Association of Zoos and Aquariums (AZA), among other roles. Her dedication to fostering connections between people and nature has been the cornerstone of her career. As President and CEO, Ms. Furrer oversees the management and strategic direction of both Myriad Botanical Gardens and Scissortail Park. https://myriadgardens.org/ Huge thank you to our sponsors. The Oklahoma Hall of Fame at the Gaylord-Pickens Museum telling Oklahoma's story through its people since 1927. For more information go to www.oklahomahof.com and for daily updates go to www.instagram.com/oklahomahof The Chickasaw Nation is economically strong, culturally vibrant and full of energetic people dedicated to the preservation of family, community and heritage. www.chickasaw.net Dog House OKC - When it comes to furry four-legged care, our 24/7 supervised cage free play and overnight boarding services make The Dog House OKC in Oklahoma City the best place to be, at least, when they're not in their own backyard. With over 6,000 square feet of combined indoor/outdoor play areas our dog daycare enriches spirit, increases social skills, builds confidence, and offers hours of exercise and stimulation for your dog http://www.thedoghouseokc.com Metro Ford of OKC is proudly serving Oklahoma City with vehicles you can rely on and service you can trust. It's also why they're Oklahoma's Number One Performance Dealership. Shop the inventory today at www.metrofordofokc.com where the difference is Real. #ThisisOklahoma
What's up everyone, today we have the pleasure of sitting down with Sharon Gai, author, keynote speaker, and educator.We'll cover:(00:00) - Intro (01:21) - In This Episode (05:20) - How AI Moves Marketing Creativity Up the Abstraction Layer (09:08) - Why Taste Is No Longer a Durable Human Skill (15:33) - What Human Work Looks Like After AI Learns Taste (20:41) - How to Codify Taste Into Your AI Systems (27:20) - Why Hands-On Execution Still Builds Judgment AI Can't Copy (36:48) - How to Build a Personal AI Strategy and Learn How to Learn (39:31) - Why Seeing Your Job as Tasks Rather Than a Role Future-Proofs Your Career (48:12) - Why You Should Tinker With AI Before You Cut Back on Meetings (54:13) - How Students Can Adapt to Graduating Into an AI Economy (01:02:13) - How to Decide What Deserves Your Energy Summary: Sharon Gai wrote a book telling everyone that taste and judgment were the durable human skills AI couldn't touch, then went on record to take half of it back. In this episode she walks through why taste is now codifiable, why originality still belongs to humans, and how she pulled a McKinsey-grade deck out of Claude by feeding it her own best work. We get into the lost generation of junior executors, the beekeeper mindset that separates orchestrators from busy bees, and a token-maxing hot pot dinner that made her swear off wasting agents. She even hands over a deathbed test for deciding what deserves your energy. If you've ever wondered which of your skills actually survive the next few years, this one is a map.About Sharon GaiSharon Gai is an author, keynote speaker, and educator who helps professionals future-proof their careers in an AI-driven economy. She teaches on Maven and speaks to audiences around the world about how AI is reshaping creativity, work, and the roles people play inside their companies. Her latest book uses the image of busy bees and beekeepers to argue that the future belongs to the people who orchestrate AI rather than execute every task themselves.Before writing and speaking full time, she spent years in enterprise tech, starting out helping IT directors and CIOs build data centers at the dawn of the cloud era. That hands-on background shows up throughout her work, especially in how she thinks about the difference between doing the work and orchestrating it.How AI Moves Marketing Creativity Up the Abstraction LayerWhen cameras got cheap, painters thought they were finished. Why spend weeks rendering a face in oil when a machine could capture it in a fraction of a second? Plenty of people called photography mechanical, soulless, artless. The threat was real, and the outcome was stranger than anyone expected. Freed from copying the world exactly, painters walked through a door cameras couldn't follow, into Impressionism, Cubism, and everything that made modern art feel alien at first. Sharon sees the same door swinging open for marketers right now, and the word she keeps returning to is abstraction.Walk through any art museum and you can watch this happen on the walls. The 1800s rooms are full of precision: portraits rendered to the eyelash, battle scenes with every horse in place, oceans and landscapes you could almost step into. Then you reach the modern wing, and some people stop and say "I could have done that." The work got harder to read. You have to stand there a moment, wonder who the artist was and why they picked this particular black over a lesser one. The craft survived by climbing a level, from rendering reality to deciding what the piece should mean.Sharon's marketing version is concrete. A few years ago you drew up a Facebook ad yourself, designed the banner, and loaded it into the platform's back end by hand. Now that whole chain can run on its own. So what does the marketer actually do? The real decisions look different now. You choose whether to test one ad or several hundred, each personalized to the person about to see it, whether the creative should be a flat image or a video, and if it's video, what belongs on screen. The manual work shrinks and the number of real decisions explodes. That's the abstracted layer, and it's where the job is heading whether marketers are ready or not.Over the next 2 years, the marketers who struggle will be the ones who still measure their worth by the execution those tools just swallowed.Key takeaway: Write down every part of your last campaign that was pure execution: building the banner, resizing creative, loading it into the platform, pulling the report. Hand those tasks to AI on your next campaign and pour the reclaimed hours into the layer above them. Decide which audiences, how many variants, what format each one takes, and what the creative is actually trying to make someone feel.Why Taste Is No Longer a Durable Human SkillFor about a year, the safe career advice sounded identical everywhere. Let AI do the work, but hold onto taste and judgment, because those are the human skills a machine can't reach. Tech CEOs repeated it on every stage. Sharon believed it too, and wrote it into her book. A few months later she started taking half of it back.Her reasoning is uncomfortable if you've built a career on your eye. What is taste, really? For an expert artist it's roughly 10,000 hours of seeing the bad versions and the good versions until they can tell the difference on sight. That makes the taste expert something close to a mini LLM, a person pummeled with enough examples to develop a reliable read on quality. And if taste is just a very large training set, there's no obvious reason you can't hand those examples to a model.Sharon is careful about where she draws the new line. In AI time, she points out, a single day can feel like a year, so any strong opinion has a short shelf life. She'll grant that judgment might still belong to humans, but taste she no longer counts in that column. Her position in June of 2026 is that taste is codifiable, and that alone knocks it off the list of things only people can do.Where Originality Still Separates Humans From AIShe used to open talks with a slide that read: creativity does not equal originality. The words sound like twins, and they describe 2 different things. AI can be creative. It can paint in an impressionist style and produce something that would look at home in a modern gallery. Originality means something genuinely novel, something that hasn't appeared anywhere before, and everything a model makes was pre-trained on what already exists.The gap shows up most clearly in how humans move between domains. Narrow AI, the kind we mostly use today, is trained on one field. General intelligence takes a principle from physics class and applies it to biology, or borrows something from construction and uses it while cooking. People do this instinctively from childhood. Machines still struggle with the leap, which is why originality, for now, stays on the human side of the ledger even as taste crosses over.If taste is now a training asset, the marketers still selling "good taste" as their moat are pricing a skill the market is about to commoditize.Key takeaway: Stop treating your taste as something locked inside your head. Start capturing it instead. Save the emails, decks, and campaigns you consider excellent right next to the weak ones, label what makes each good or bad, and feed both to your AI tools so the model learns your specific standard rather than a generic one.What Human Work Looks Like After AI Learns TasteEvery few months someone publishes a confident map of what work looks like in 2030. Ask Sharon and she starts by lowering the temperature. Most of it is prediction, and prediction is ch...
Email isn't dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren't the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you're an email marketer who wants to move beyond templates and start driving real engagement and conversions, this is the episode for YOU. Follow Naomi: LinkedIn: https://www.linkedin.com/in/naomiwest1000/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Stand out in a crowded freight market and learn how to leverage AI without losing your authentic voice in marketing in today's episode with The Robinson Agency's CEO, Adam Robinson, uncovering the real side of digital marketing in transportation! We tackle everything from crafting a rock-solid brand messaging strategy that actually resonates with shippers, to navigating the realities of LTL shipping, market capacity shifts, and the future of freight tech. At the end of the day, it's not just about pushing out generic, AI-generated content; it's about proving you're an actual human being who genuinely cares about customer service when margins get thin. If you want to future-proof your freight business, execute a winning communication strategy, and plug in because this episode is your blueprint! About Adam Robinson Adam Robinson, TRA's Founder and CEO, has worked in sales and marketing from the start of his career, and when he entered the world of logistics in 2012, he knew this is where he would stay. He's served as Marketing Manager at a third-party logistics company, Director of Product Marketing at a logistics technology company, and Vice President of Product Marketing at FreightWaves. In 2021, Adam founded The Robinson Agency, bringing together a team of professionals each with expertise at the intersection of marketing and logistics. TRA offers strategic messaging, content strategy and production, inbound organic search traffic, and advertising to yield high-quality leads that turn into customers. Connect with Adam Website: https://www.the-robinson-agency.com/ LinkedIn: https://www.linkedin.com/in/markadamrobinson/
What started out as a creamery in a farm in Rathfarnham is now the nation's best known ice cream brand HB. To mark its centenary, HB, is relaunching some of its iconic brands from the 70s including the Fat Frog. It is launching a new range of nostalgia driven t-shirts about its own ice pops. Speaking to Joe was Karen Murphy the Marketing Manager with HB.
What's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster.Summary: Most career advice still hands you a ladder and tells you to climb. Michele makes the case for a lattice instead, the crisscross path of sideways and diagonal moves that built her range across banking, retail, a startup, and now Ticketmaster. Along the way she breaks down why the call center job she almost refused changed everything, how mentorship and sponsorship are 2 different engines, and why communication beats coding as the skill that survives the AI era. She even walks through what a genuinely good AI session looks like on her marketing team. If you've ever felt boxed in by the straight climb up, this one rewires how you think about your next move.About Michele MartinMichele Martin is the Senior Director of Global Brand and Integrated Marketing at Ticketmaster, where she leads brand strategy and ties together the channels that reach fans across sports, music, and the arts. Her career is a working example of the lattice she advocates: 11 years at TD Bank moving through corporate sponsorships, communications, a contact center, and sales strategy, then brand and customer roles at L.L.Bean and a stretch at a growth-stage startup.A first-generation college graduate, she builds communities everywhere she lands, from the Kind/Red marketing collective to Live Nation Women. She's also an avid traveler, an amateur golfer, and a self-described nonfiction reader who gets her fiction through Netflix and TikTok.What A Lattice Career Means And Why It Beats The LadderMost career advice still runs on a single image: the ladder. You start as a specialist, become a manager, then a senior manager, then a director, then a VP, climbing one predictable rung at a time. It's clean, it's legible on a resume, and it quietly convinces a lot of good marketers that any move which isn't straight up is a step backward. Michele has spent 2 decades proving the opposite, and she has a better picture in mind.Walk into any hardware store and find the fencing section. The lattice is that crisscross panel of wood, the one you'd nail under a porch for a little privacy. That shape is the whole philosophy. A lattice career moves diagonally, sideways, sometimes down for a stretch, and then back up from a completely different position than where you started.The freedom in that reframe is the part people miss. When you stop treating vertical promotion as the only valid direction, you give yourself permission to chase the work you're actually curious about. You might take a role that pays the same and reports to the same level because it teaches you something your current lane never will. A year later that detour is the reason you can do a job nobody on the straight-up track is qualified for. The lattice isn't a slower ladder. It's a wider map of where a career can go.The marketers who'll be hardest to replace over the next decade are the ones who collected range on purpose, because range is the thing no single promotion can hand you.Key takeaway: Stop scoring every potential move by whether the title goes up. Draw your own version of the lattice instead: list the 3 skills or domains you most want to understand, then look for roles that hand you those, even laterally. The diagonal move you resist now is usually the one that makes you uncopyable in 5 years.How To Decide If A Sideways Career Move Is Worth ItEvery marketer has a moment where someone dangles a role that feels wrong. Wrong department, wrong direction, wrong vibe for the brand you're trying to build for yourself. The instinct is to protect the climb and say no. Michele almost did exactly that, and the role she nearly turned down ended up shaping everything that came after.She spent 11 years at TD Bank, a place that treated career growth as a contact sport. The internal logic there was simple: if you want to grow, try a little bit of everything, because that's how you actually learn how the business makes money and how decisions land on customers and employees. So when a contact center role came up, it fit the bank's culture even though it terrified her. She'd never pictured herself there. She didn't know what the work even was beyond the frontline.What tipped her over was a mentor named Matt Chevalier, who passed away young and whose advice she still repeats. He'd watched her get comfortable, and comfort was the thing he refused to let slide. His argument wasn't that her current job was bad. It was that she'd convinced herself the fun she was having couldn't exist anywhere else, and that staying put meant never testing herself in the ways a harder room would. That landed.Inside the contact center she learned phone systems, quality programs, and the guts of customer technology she'd never have seen from a marketing desk. The next jump, onto a sales strategy team, was scarier still, because now she was building an incentive platform alongside genuinely technical people while feeling like she knew nothing. The relief came from a small realization that's stuck with her since. If you can explain a complicated system in plain words, you actually understand it.The roles people resist hardest tend to be the ones carrying the steepest learning curve, which is exactly why avoiding them keeps so many careers thin.Key takeaway: The next time a role feels like a sideways or scary move, separate the fear from the data. Ask what specific skill or exposure it would hand you that your current seat never will. If the honest answer is "a lot," treat the discomfort as a signal you've found a real growth edge, not a reason to pass.Why Integrated Marketing Is A General Contractor RoleMarketing invents job titles faster than anyone can define them, and "brand and integrated marketing" is one of those phrases that means something different at every company. At Ticketmaster, Michele uses a metaphor that finally makes the term concrete. Integrated marketing is the general contractor of a campaign.Think about what a general contractor actually does on a build. They don't pour every foundation or wire every outlet themselves, but they understand each trade well enough to know when something's off, and they're the one person responsible for making all of it connect into a house someone can live in. That's the role. You need real fluency across the components of a campaign, whether that's CRM, paid media, organic, or social, and then you need the rarer skill of wiring those parts together.Here's where the lattice pays off in a way no straight-line career could. Because Michele spent years jumping into unfamiliar functions and learning new technology on the fly, she walks into an integrated role already understanding most of the trades she's coordinating. That changes the quality of the work. Without that range, the job quietly degrades into project management, chasing status updates and herding stakeholders. With it, she comes to the table with a real point of view on every channel because she's actually done the work in them.The integrated marketer who can only schedule the trades gets treated like overhead, while the one who understands the trades gets treated like a leader, and the difference is almost always hands-on range.Integrated Marketing Versus Omnichannel MarketingPeople lump integrated marketing and omnichannel together constantly, and Michele doesn't fight that too hard. Where she sits, the 2 work almost the same way. The job starts with a business challenge for a given category, then asks how marketing can support it, then defines a single concept grounded in data and fan insight. Only after that does the work fan out to the channels.The discipline is in what stays constant ...
Today's Guests: Brandon Anderson, Marketing Manager for LT Arms joins as we yes, August 1st new gun purchase laws are now in effect and Brandon walks us thru what customers can now expect with these changes. Also, for just $100 you can enter the drawing for the Buffalo Hunt and custom Shikari Rifle from LT... READ MORE
Connie Manglaviti wo is Marketing Manager with Naturally Good Products talks healthy eating with PAtSee omnystudio.com/listener for privacy information.
July is National Parks and Recreation Month, and we're celebrating by going Beyond City Hall to showcase everything that makes Sanford's parks, green spaces, and community programs so special!
Play 16:28 30:46 Mute Settings On this episode of The Community Cast, Carissa sits down with Ashley Deeb, Marketing Manager at Mainely Tubs, to discuss the growth of Maine's employee-owned hot tub, swim spa, and sauna company. Ashley shares how Mainely Tubs has expanded across New England, the benefits of employee ownership, and how her team helps customers create spaces for relaxation, wellness, and connection at home. Beyond her professional role, Ashley opens up about her personal journey as a heart disease survivor and how that experience inspired her commitment to community service through the American Heart Association and Make-A-Wish Maine. From leadership and volunteerism to resilience and purpose, this conversation highlights the power of giving back and the impact one person can have on the lives of others.
Send us Fan MailInfection control has always been a cornerstone of dentistry—but are today's protocols enough?This week on Humpday Happy Hour™, we're joined by Lane Bourland, Sales & Marketing Manager at MCS – MediClean & Shield. Having grown up in dentistry and managed one of the busiest pediatric dental practices in West Texas, Lane has experienced firsthand the challenges of maintaining consistent infection control in a fast-paced clinical environment.After navigating the uncertainty of the COVID-19 pandemic, Lane became passionate about rethinking traditional infection control protocols. Today, he works with practices across the country to help them move beyond assumptions by focusing on three essential pillars: protection, verification, and documentation.In this episode, we explore the three critical gaps Lane believes exist in many dental practices: protection, verification, and documentation. He explains how long-lasting antimicrobial surface protection, rapid ATP and microbial testing, and CleanCommand™, MCS's compliance portal, work together to help practices move from assumption-based infection control to data-driven verification and real-time documentation. We also discuss why having measurable proof of infection control efforts has become increasingly important for regulatory compliance, patient confidence, and practice accountability.Whether you're looking to strengthen your practice's infection control protocols, better understand compliance, or simply stay ahead of the evolving standards in dentistry, this conversation offers valuable insights for every member of the dental team.Learn more:Website: infectioncontrolpro.comInstagram: @mcsinfectioncontrolsolutionsThank you for joining us for another episode of Humpday Happy Hour™. Join us LIVE every Wednesday at 8:00 p.m. ET.#Dentistry #InfectionControl #DentalPractice #DentalTeam #PatientSafety #DentistsInTheKnow #HumpdayHappyHour
Some people say kids have the best imaginations, and I can't think of a better way to exercise that theory than the Cedar Crest Ice Cream Flavor Creation Contest. Shannon Simon is the Marketing Manager for the company. She says the 4-Hers keep proving that the sky is the limit when it comes to their creativity.See omnystudio.com/listener for privacy information.
What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing.We'll cover:(00:00) - Intro (01:14) - In This Episode (06:37) - Why Attribution Breaks Down in a Zero Click World (16:09) - What the Alligator Graph Means for Ops Teams (22:46) - How to Run a Zero Click Launch Week You Can Actually Measure (32:35) - How Incrementality Testing Works at Enterprise Scale (38:09) - What Audience Listening Adds to the Marketing Ops Stack (42:50) - What Content Leaders Need From Marketing Ops (47:59) - How to Turn Audience Research Into an Operational System (52:00) - How AI Visibility Changes Zero Click Marketing (58:36) - Setting Boundaries to Protect Your Energy and Focus Summary: zero click marketing won the strategy war, and now nobody can prove it's working. Amanda has spent over a decade building marketing that lives where the audience already is, and in this episode she takes apart the measurement crisis that creates. We get into why your attribution dashboard is quietly lying to you, how a viral story about HubSpot losing 80% of its organic traffic actually hid record revenue, and what a 25 million dollar ad blackout taught Dropbox about the gap between credit and cause. She also shows how to turn audience research into an operational system and why winning AI visibility comes down to writing genuinely good stuff. Stick around for the launch-week playbook and the overslept-webinar story that completely reframes how she guards her time.About Amanda NatividadAmanda Natividad is the Chief Evangelist at SparkToro, the audience research startup, and the founder of Zero Click Marketing, a podcast and consultancy built around the framework she co-created with Rand Fishkin in 2022. She spent 4 and a half years as SparkToro's VP of Marketing, where she launched a newsletter that reaches more than 60,000 subscribers at a 35% open rate and built Office Hours, a webinar series that pulls as many as 1,200 registrants a show.She's keynoted at AdWorld, Content Marketing World, and MozCon, and guest lectured at Columbia, Cornell, and Stanford. A Le Cordon Bleu-trained chef and former journalist, she now teaches Content Marketing 201 on Maven.Why Attribution Breaks Down in a Zero Click WorldEvery marketing ops team runs on a dashboard that hands out credit. This lead came from paid search. That demo came from a LinkedIn ad. This signup traces back to the nurture email. The numbers look authoritative, and leadership treats them that way. The trouble is the data underneath has been eroding for years, and most teams still read the output like scripture.Amanda has spent more than a decade building marketing programs that don't depend on the click. Her take on measurement starts from an uncomfortable place. Attribution was never as precise as the industry sold it, and every year it gets less precise.4 separate forces have chipped away at what attribution can actually see, and they stack on top of each other.Third-party cookies barely function. Only about 30% of users accept them, and Safari rejects them by default., Ad blockers hide a huge share of traffic. Somewhere between 20 and 60% of people run one, and among tech-savvy B2B audiences that number climbs toward 60%., The multi-device journey is untrackable pre-login. People average 3.6 devices each, so stitching a single human across all of them is mostly guesswork., Privacy regulation makes persistent tracking impractical. GDPR, CCPA, and LGPD mean what's legal in the US often isn't legal anywhere else, a real burden for any team with a global audience.None of this means you rip attribution out of the stack. In a mature organization it's already there, already wired into the reports leadership reads, so ignoring it would be its own kind of malpractice. The shift Amanda argues for is one of posture. Go in knowing exactly where the model goes blind, then ask the more useful question of what you can measure next to fill the gaps. That's where incrementality, media mix modeling, geo-testing, and holdout tests start to earn their place. The teams that keep their budgets in a down market are the ones who stopped presenting attribution as ground truth and started presenting it as one flawed witness among several. A single confident number is easy to attack. A converging set of imperfect signals is much harder to argue with.Key takeaway: Audit where your attribution model goes blind before your next leadership review. Write down how much of your traffic Safari blocks, how many of your B2B visitors run ad blockers, and how many touchpoints happen before anyone logs in. Bring that context into the room so a drop in tracked conversions reads as a gap in measurement, not a failure in marketing.Why Dark Social Traffic Shows Up as DirectOpen Google Analytics on any given week and a fat slice of your traffic sits in a bucket labeled direct. The polite interpretation is that all those people typed your URL straight into the address bar. Almost none of them did. Most of that direct traffic is dark social, the shares that happen inside messaging apps and closed platforms where the referral information never makes it back to you.SparkToro put real numbers on it. About 2 years ago the team ran an experiment, sending more than 1,100 visits across 11 social networks and then checking what Google Analytics reported. For TikTok, Slack, Discord, WhatsApp, and Mastodon, every single visit landed in direct.Amanda has a theory about why, and it follows the money. The platforms can see the organic referral string. They keep it invisible, because the moment you pay to join their ad network, that traffic suddenly becomes visible and measurable. Organic reach stays in the dark so paid reach looks like the only reach worth buying. And it goes well past the obvious suspects. Facebook Messenger strips the referral about 75% of the time, Instagram DMs about 30%, and even LinkedIn hides it roughly 14% of the time. A share is a share whether it happens in a feed or a private message, but only some of them ever get counted.The practical lesson for an ops team is to stop treating the direct channel as a junk drawer. When word of mouth and private sharing drive a real share of pipeline, a measurement model that files all of it under direct is quietly erasing your best-performing channel. The brands that figure this out start asking where conversations about them actually happen, instead of waiting for a clean UTM that the platform was never going to hand over.Key takeaway: Run your own dark social test before you trust the direct bucket. Push a known batch of clicks through TikTok, Slack, and a few DM channels, then watch how your analytics file them. Use the gap to set expectations with leadership, and lean on post-purchase survey questions like "where did you first hear about us" to recover the attribution the platforms refuse to share.What the Alligator Graph Means for Ops TeamsThere's a chart making the rounds that content marketers have started calling the alligator graph. Impressions climb while clicks to your website fall, and the 2 lines drift apart until they look like an open set of jaws. For a content team this reads as proof the strategy is working, because more people are seeing the brand. For a marketing ops team staring at the same chart in Google Analytics, it reads as failure, because the dashboard they own is built to count clicks and the clicks are going down. The measurement layer is undercutting the exact thing the content layer is producing.Amanda's first move is to reframe the problem. The j...
Seguimos con la biografía de Annya, Marketing Manager de Indrive. La historia de Inner Circle, una app de citas -también muy diferenciada- donde el reto es generar comunidad, no directamente una relación. ¡Aquí los secretos! MÁS SECRETOS: ¿Cómo se hace en la vida para que "te llamen" de un empleo? ¡Escuchen la fórmula!#LosDiosesDelMarketing es una producción de Básico FM con Alberto Cruz y Agustín Gutiérrez.
CapeTalk’s Sara-Jayne Makwala King is joined on Weekend Breakfast by Catherine Jacoby, Marketing Manager at Toys R Us. Weekend Breakfast with Sara-Jayne Makwala King is the weekend breakfast show on CapeTalk. This 3-hour morning programme is the perfect (and perky!) way to kickstart your weekend. Author and journalist Sara-Jayne Makwala-King spends 3 hours interviewing a variety of guests about all things cultural and entertaining. The team keeps an eye on weekend news stories, but the focus remains on relaxation and restoration. Favourites include the weekly wellness check-in on Saturdays at 7:35am and heartfelt chats during the Sunday 9am profile interview. Listen live on Primedia+ Saturdays and Sundays between 07:00 and 10:00am (SA Time) to Weekend Breakfast with Sara-Jayne Makwala-King broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/AgPbZi9 or find all the catch-up podcasts here https://buff.ly/j1EhEkZ Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.
Morning Focus was broadcasting live from Lahinch Prom for the penultimate leg of Alan Morrissey's Summer Tour. Firstly, Alan spoke to Tony Neville, Senior Executive Engineer/Senior Engineer, and Conor Leyden, Rural & Community Development Officer, about the works that have been done around Lahinch and the wider area, especially considering the exceptional weather we've been having. Clare FM's Daragh Dolan brought us the latest updates from Killaloe MD's latest council meeting, mainly focusing on the traffic concerns of locals and potential enforcement strategies. Cara McInerney, Seasonal Beach Operative, and Vinnie Leigh, Traffic Warden/Hub Caretaker, spoke to Alan about the fabulous beach facilities in Lahinch, and the work that goes into their maintenance. Alan leant about the importance of rocks for both tourism and the environment from Dr. Eamon Doyle, Geologist for the Burren and Cliffs of Moher UNESCO Global Geopark. Melanie Lennon, Sales & Marketing Manager with Clare Tourism Development DAC, and John Gleeson, Lahinch Golf Club Captain 2026, took Alan through the world class golfing facilities in Lahinch, and the benefits they bring for local tourism. Dora Gola serenaded Alan with a song, accompanied by Michéal Power on the guitar, after sharing her upcoming shows and projects. Our Friday Panel (John Wall and Ben Bennett) discussed Kilrush's distance from an ED, Budget 2027, the clampdown on people living on Jobseeker's Allowance, and their favourite things about Lahinch. Finally, to take us into the weekend, Derrick Lynch brought us his preview for this weekend's sporting fixtures. Photos (c) Clare FM
"Embrace a wide range of interests—curiosity leads to growth." Episode Summary In this episode, we chopped it up with Chris Long, the marketing manager from Walther Arms. Mike and Keith shared tales of epic road trips (one going south, the other north!), compared favorite bourbons, and discussed what makes an exceptional range day. Chris gave us the inside scoop on Walther's latest projects, the rare and collectible Meister Series pistols, and his approach to partnerships and gun industry innovation. We dug into Walther's product philosophy, customizing PDP pistols, and the rising trend of performance-minded female shooters. We even speculated about the future of gun laws and fantasized about integrating drones and drifting cars with our favorite firearms (because why not?). Call to Action 1. Join our mailing list: Thegunexperiment.com 2. Subscribe and leave us a comment on Apple or Spotify 3. Follow us on all of our social media: Instagram Youtube 4. Grab some cool TGE merch 6. Ask us anything at AskMikeandKeith@gmail.com 5. Be sure to support our show sponsors; they are a big part of making the show possible. Show Sponsors HSM Ammunition: Your go-to for reliable, American-made ammo—make sure your next range day or hunting trip starts with the orange box. Thunder Ranch: Premier firearms training with legendary instructors and multiple disciplines. Visit traintr.com to book your spot. Spartan Armor Systems: Ballistic helmets and body armor, tested by us, trusted by you. Check out spartanarmorsystems.com. Key Takeaways Walther Arms continues to innovate with collaborations in the shooting sports, lifestyle branding, and by supporting young, responsible shooters from non-traditional backgrounds. The PDP platform stands out for its trigger, ergonomics, modularity, and reliability—especially when tuned with aftermarket or Meister Series parts. Law enforcement agencies are increasingly recognizing Walther's performance edge. Brand loyalty is strong, but be honest about performance—aftermarket customization, reliability, and trigger feel should guide your next purchase. Glamping and lifestyle experiences are trending—even in bourbon and firearms! 2A legal updates are coming that could affect AR-15 ownership and direct-to-home firearms shipping; stay informed and vocal. The intersection of cars, aviation, jiu-jitsu, and gun culture is real—the Walther “lifestyle” brand is embracing this. Guest Information Chris Long is the Marketing Manager at Walther Arms. He's driven by a passion for innovative branding, meaningful partnerships, and making sure every shooter—new parent or pro—has what they need to feel confident and protected. Chris stands behind every Walther—whether it's a daily carry gun, a custom steel-frame beauty, or a one-of-one Bavarian masterpiece. Find Walther's latest news and custom offerings at waltherarms.com, and connect with Chris and the team on Instagram for more updates. Keywords Walther Arms, Chris Long, The Gun Experiment podcast, PDP review, Meister Series, Walther trigger, gun customization, firearms innovation, shooting trends, performance duty texture, HSM Ammunition, Thunder Ranch, Spartan Armor Systems, 2A news, AR-15 Supreme Court, direct gun shipping, body armor, battlebots, drift car, women shooters, Glock vs Walther, law enforcement pistols, firearm reliability, custom grips, gun industry trends, case hardened guns, bourbon tasting, glamping, male bonding experiences, ballistic helmets, custom guide rods, performance triggers, pro comp, concealed carry, striker fired pistol, car gun culture. Subscribe, comment, and never miss an episode of The Gun Experiment!
School is just around the corner, and the City of Sanford is ready to help you prepare!In this episode of Sanford Says, host Lisa Holder (Communications and Marketing Manager) sits down with District 2 Commissioner Kerry S. Wiggins, Sr. to discuss the upcoming 6th Annual District 2 Community Meeting & SCPS Back to School Event on Thursday, July 23, 2026.Commissioner Wiggins also shares insight into his ongoing work, upcoming community initiatives, and other great events happening right here in Sanford.What to expect at this free, two-part event:
Are you ready to take charge of your financial future?In this episode of Sanford Says, we sit down with representatives from the City of Sanford and Habitat for Humanity Seminole Apopka to discuss an exciting, free opportunity for our community: the upcoming Financial Academy!Join host Lisa Holder (Communications and Marketing Manager, City of Sanford) alongside guests Nicole Osburn (Community Relations & Neighborhood Engagement Director, City of Sanford) and Kelly Pisciotta (Chief Operating Officer, Habitat for Humanity Seminole Apopka) as they break down what the academy is all about.What you'll learn in this episode:
In this bonus episode of Detailed, we share a LIVE conversation from the 2026 AIA Conference on Architecture & Design in San Diego, CA.Cherise is joined by Katie McCarthy, Marketing Manager at EcoStar LLC. Katie illustrates the advantages of EcoStar's time-tested roofing products including sustainable composites and best practices for optimal installation. If you enjoy this episode, visit arcat.com/podcast for more.If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media.Mentioned in this episode:Social Channel Pre-rollPromotes the YouTube channel, ARACTemy, and social handle.
Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most B2B brands are boring when they don't have to be, and why the "post just to post" habit is drowning everyone in a sea of sameness. Plus: the content format Alex ranks #1 (it's probably not the one you post most), the 20/80 rule her team swears by, and the LinkedIn move that quietly turned her side videos into top converters. If you're a Marketer who wants to actually grow on LinkedIn instead of shouting into the void, this episode is for YOU. Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Morning Focus was broadcasting live from Kilrush Town Square for the second leg of Alan Morrissey's Summer Tour. Firstly, Alan spoke to Aisling Leahy, Senior Executive Planner and Urban Designer, Town Centre First Team, Clare County Council, and Charlie Glynn, Co-Chair of Kilrush Town Team, about the transformation underway in Kilrush to revamp the town. Deirdre Culligan, Friends of Ennis Hospital Spokesperson, relayed to Alan the crowded scenes of UHL, and explained how the trolley crisis is "far from over". John O'Malley, Senior Executive Officer of Kilrush MD, and Podge Murphy, community warden, praised Kilrush's community spirit, and told Alan about all the initiatives currently underway in the town. Alan leant about the amazing rural regeneration projects that are brining life back to West Clare from Alan Kennelly, Senior Executive Engineer, and Joe Linnane, Senior General Services Supervisor Fiona Hartigan, Clare Family Carer Support Manager, took Alan through Family Carer Ireland's pre-budget submission, and called for more respite for carers. Sharon Malone, Assistant Sales and Marketing Manager with Clare Tourism Development DAC, and Karoly Torok, Head Gardener at Vandeleur Walled Garden, spoke to Alan about the gorgeous natural sights in Kilrush and the wider West Clare area. Hugh McDonnell and Mike Carey discussed Zimmer Biomet's latest fundraising challenges, a football blitz and a 60km row across Lough Derg, in aid of Bumbleance. Our Friday Panel (Paul Moroney and Patricia McCarthy) discussed bad driver behaviour, the balance needed for renewable energy sites, the latest in the US and Iran conflict, and the greatest performances they have ever seen. Finally, to take us into the weekend, Therese McInerney brought us the latest from the Scoil Samhraidh Willie Clancy. Image (c) Clare FM
Is the city's new $5 downtown parking program worth it to Denverites? After Mayor Mike Johnston came on the show last week to talk up his grand new plan to get people downtown, our dear listeners had a lot of thoughts and feelings about it. Jill Locantore, executive director of the Denver Streets Partnership, took particular issue with Johnston's approach to the topic of drinking and driving – she joins host Bree Davies to share her perspective on the mayor's new parking plan and some big ideas to fix Denver's problems with car storage. Jill and Bree also discuss the Glendale City Council's “no build” vote on bus rapid transit on Colorado Boulevard, the state of the Denver Deserves Sidewalks initiative, and more. Bree mentioned Jill's last appearance on the pod, when they discussed the idea of establishing parking benefits districts. Jill mentioned Families for Safe Streets' recent recommendation for regulations on autonomous vehicles. Bree also talked about the ballot measure Denverites passed to create funding to fix, build, and replace sidewalks on a recent episode of Your City Could Be Better, City Cast's national podcast! For even more news from around the city, subscribe to our morning newsletter at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member! What do you think about BRT along Colorado Boulevard? Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this July 7th episode: Denver Art Museum Blue Sky Regional Air Quality Council Denver Botanic Gardens Energy Outreach Colorado Cozy Earth - Use code COZYDENVER for up to 20% off Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
Amy Beadle is the Marketing Manager for Visit Springfield in Illinois, and she's got tons of reasons to visit and take an extended stay in Springfield, IL this summer!
Josh Anderson is the Marketing Manager at WoodHaven Custom Calls. In that role, he gets to hunt all across the country and abroad. We talk about his background and his favorite hunts from this past season on episode 194 of the RHO Podcast.More from Josh and WoodHaven: Instagram - https://www.instagram.com/janderson.hunt/ https://www.instagram.com/woodhavencustomcalls/ Website - https://woodhavencalls.com/Ridge Hunter Products and Merchandise:Ridgehunteroutdoors.comDiscount Code: RHOPOD for 10% off everything in your orderSupport our Partners:For any info on real estate available through Midwest Farm and Land, or anything that RG Outdoors has, contact Rodney Hawkins 618-925-3153.Check out Raks Big Game Supplements for all your mineral and protein needs! Go to Raksbiggame.com and see everything they have to offer. Code FULLDRAW for 15% off your entire order!Submit questions or comments to: Ridgehunteroutdoors@gmail.comFind us on Social:YouTube: https://www.youtube.com/channel/UC50IZ_HE2pnMBjRyPpmgvMg Facebook: https://www.facebook.com/RidgeHunterOutdoors Instagram: https://www.instagram.com/ridgehunteroutdoors/
In this episode, Sarah Bean, Marketing Manager at Book Launchers, discusses the rapidly evolving world of self-publishing and provides quality advice on how to navigate getting your voice heard over the din of other authors wanting to be heard as well. Visit booklaunchers.com and check out what they have to offer for FREE for seven days .
The primaries on Tuesday ushered in historic change to our Mile High City, with a 29-year-old Democratic Socialist primed to take over the 1st Congressional District seat from a 30-year incumbent. But what exactly can we expect from Melat Kiros in Congress? And what change will Attorney General Phil Weiser bring if he can defeat the Republican nominee for governor in November? The Lever editor-in-chief David Sirota joins producer Paul Karolyi to question the narratives coming out of the Colorado primary elections this week, sort out the true winners and losers, and finish up with a special non-election-related Wins and Fails of the Week. Paul talked about redistricting and a new housing development planned at York St. Yards. David talked about ice cream and his friend Bret Saunders. For even more news from around the city, subscribe to our morning newsletter at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm What do you think Denverites should expect from Melat Kiros if she wins the general in November? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this July 2nd episode: Adventure Science Center Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
What does it take to build a jewelry empire from a modest storefront into one of South Florida's premier luxury destinations? In this inspiring episode of Pearls of Wisdom, host Guy Pineda sits down with Ed Dikes and Danni Dikes of Weston Jewelers to explore the remarkable story behind their family-owned business and its upcoming 25th anniversary milestone. Founded in 2001, Weston Jewelers began as a small 1,096-square-foot store and has since grown into a thriving luxury jewelry destination with multiple locations and an ambitious flagship project planned for Las Olas in Fort Lauderdale. Ed shares how perseverance, vision, and a willingness to keep moving forward helped the company navigate challenges ranging from launching just before the events of September 11 to the sleepless nights that come with building a growing business. Listeners will also hear from Danni Dikes, who transitioned from a successful career in broadcast journalism to become the company's Marketing Manager. Danni discusses how innovation, social media, AI-powered marketing, and data-driven strategies are helping elevate the family business while preserving the personal relationships that have fueled its success for decades. The conversation highlights the importance of treating customers and employees like family, building an all-star team, and developing lasting partnerships with prestigious brands such as Rolex and Cartier. Ed also shares valuable advice for fellow jewelers on growth, leadership, persistence, and why "not now" should never be mistaken for "never." Packed with entrepreneurial wisdom, family-business insights, and lessons on creating a lasting legacy, this episode is a powerful reminder that success is built one step at a time. Tune in and discover why the future of Weston Jewelers is brighter than ever, and why you won't want to miss this inspiring conversation! Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my.-.. • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...
Based in Devon and fancy an adventure? Devon In Sight are hosting their own one-day version of the hit competition.Amelia spoke to Sarah Small, Head Office and Marketing Manager, and Keith Brokenshire, Access to Work – Access Assistant, to learn more.Learn more on the Devon in Sight website - Race Across Devon - Devon in SightImage shows the RNIB Connect Radio logo. On a white and black background ‘RNIB' written in bold black capital letters and underline with a bold pink line. Underneath the line: ‘Connect Radio' is written in black in a smaller font.
Kristy Crocker, Lead Veterinary Technician at Brainerd Animal Hospital, and Isabel Glover, Marketing Manager for the Babinski Foundation, join Eric Grant and Tess Taylor to preview this weekend's Pups in the Park at Lum Park. They discuss the fun-filled event for dogs and their owners, including activities, vendors, demonstrations, adoptable pets, and how the event supports local animal welfare efforts. They also share tips for keeping your pets safe and comfortable while enjoying a day at the park and explain how the community can get involved in supporting homeless animals across the Brainerd Lakes Area.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kate shares insights from her time on seasonal and full-time staff as the current Marketing Manager. From crew photos, website design, and social media to event coverage, graphics, PhilNews publications and more - Kate's days are never one in the same. Support the show
TalkErie.com - The Joel Natalie Show - Erie Pennsylvania Daily Podcast
We are one month from the largest bicycle event in Erie County each year: Lake Erie Cyclefest. To talk about the events and their impact are Sarah Bennett, Executive Director of Asbury Woods Nature Center, and Sydney Dietz, Event and Marketing Manager of the Erie Sports Commission.
Visitors to County Clare this summer are once again able to explore some of the region's most spectacular attractions without needing a car, thanks to the return of the Burren & Cliffs Explorer Shuttle Bus. The free service, which returned just over a month ago (21st May) connects a number of towns and villages across North and West Clare, including new stops in Ennistymon and Spanish Point, while providing easy access to the Cliffs of Moher Experience and Burren National Park. To tell us more about the service, its benefits for visitors and local communities, and what's in store for the 2026 season, Alan Morrissey was joined by Sharon Malone, Assistant Sales and Marketing Manager with Clare Tourism Development DAC. Photo (c) Cliffs of Moher
It's officially summer in the Mile High City, and for many Denverites that means it's time to high-tail it to the nearest shady spot on the bank of a mountain creek. But what if instead of escaping our day-to-day lives, we Denverites were escaping a horde of bloodthirsty zombies? Would that shady spot offer good defenses? Provisions? And what about the long-term chances for survival? Denver Business Journal reporter Catie Cheshire joined producers Paul Karolyi and Olivia Jewell Love last year to swap notes and talk through our survival strategies for a zombie apocalypse in Denver. This episode first aired on Aug. 6, 2025. We discuss Catie's report on Coors Field for Westword as the inspiration for this episode, and Paul mentioned Catie's excellent recent report on the business leaders asking whether now is the time to demolish office buildings downtown. Olivia talked about Ark Tactical in Lakewood. Paul discussed nuclear missile silos. Who brought the best survival plan — Catie, Olivia or Paul? Also, we want to know who you'd team up with. Or are you going it alone somewhere else entirely? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 For even more news from around the city, subscribe to our morning newsletter at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 23rd episode: Energy Outreach Colorado Vail Wine Classic Denver Health Cozy Earth - Use code COZYDENVER for up to 20% off Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
En este episodio de Respuestas de Marketing hablamos con Mar Porras, Marketing Manager de Ricoh España y presidenta global de STEM Women Association, sobre IA, marketing B2B, digital workplace y cómo usar la tecnología para transformar empresas sin perder el factor humano.
Shelby Park's Cornelia Fort Airpark is a favorite spot for families, cyclists, skaters, and dogs — so why did they set it on fire last year? Friends of Shelby director of community engagement Grant England joins Marie Cecile Anderson to explain the native grassland reconstruction taking place at the former airport, as well as ways you can help with that and other conservation projects in your own backyard. Heads up: The next airpark restoration closure starts June 22! If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 18th episode: Window Nation Andrew Jackson's Hermitage Nashville Predators Greater Birmingham CVB Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our City Cast Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
We're talking about the latest concerning public funding for the Moda Center, as well as the state ethics investigation into former PCC president Adrien Bennings. Plus, we're diving into the mailbag to hear from you, our listeners. Joining host Claudia Meza are KBOO news director Althea Billings and our very own executive producer, John Notarianni. Discussed in today's episode: State Ethics Commission Opens Investigation Into Former PCC President [Portland Mercury] What's Next for the Moda Center? Get More Facts [porltand.gov] Rip City, Not Rip Off Become a member of City Cast Portland today! Get all the details and sign up here. Who would you like to hear on City Cast Portland? Shoot us an email at portland@citycast.fm, or leave us a voicemail at 503-208-5448. Want more Portland news? Then make sure to sign up for our morning newsletter and be sure to follow us on Instagram. Looking to advertise on City Cast Portland? Check out our options for podcast and newsletter ads at citycast.fm/advertise. If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 16th episode: McMenamins PaintCare ByWater Health
Daniel Clewlow sits down with Thomas Eichentopf – Brand & Marketing Manager for Diamant, Germany's oldest bike manufacturer, to talk about e-bikes in the UK and the public's misconceptions around bikes and the rules surrounding them.
How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Engineers Research report with a European lens.In this episode, Wendy Covey connects with Udo Bormann, Senior Sales and Marketing Manager at Elektor, to talk about the Europea-specific insights from the 2026 State of Marketing to Engineers research report. One of the most important findings: European engineers complete approximately 64% of their buying journey online before ever speaking with a salesperson. This is slightly higher than their North American counterparts. This means manufacturers must focus on becoming part of the research process rather than interrupting it.Udo explains how engineers are skilled at filtering out promotional messages and quickly identifying content that lacks substance. He says successful marketing strategies provide practical, in-depth information through articles, webinars, videos, datasheets, and demonstrations that help engineers evaluate solutions on their own terms.The research also revealed an interesting contradiction around artificial intelligence. While nearly 70% of engineers report using generative AI during the buying process, trust remains low particularly in Europe. Bormann noted that engineers often use AI as a starting point, but they still seek validation from credible sources before making decisions. That emphasis on credibility helps explain another surprising trend: the growing influence of trusted technical publications. Engineers have been increasingly gravitating toward sources they trust to provide accurate, verified information.For marketers targeting European engineers, it's important to prioritize technical accuracy, invest in trusted content channels, and focus on building credibility at every stage of the buyer's journey. ResourcesConnect with Udo on LinkedInConnect with Wendy on LinkedInDownload the 2026 State of Marketing to Engineers Research ReportWatch the Research WebinarRelated Episode: What Surprised Us Most in the 2026 State of Marketing to Engineers Research Report
The Summer Festival at Vandeleur Walled Garden is set to return to Kilrush from June 26th to 28th, promising three days of music, comedy, family entertainment and community celebration in one of Clare's most beautiful settings. This year's line-up features internationally acclaimed singer Brian Kennedy, the legendary Kilfenora Céilí Band, comedian Bernard Casey and a host of local favourites. To tell us more about what's in store, Alan Morrissey was joined by Sharon Malone, Assistant Sales & Marketing Manager with Clare Tourism Development DAC, and festival headliner Brian Kennedy. Image (c) Vandeleur Walled Garden via Facebook
In this episode, Lauren and guest host Paul, Lulu's Sr. Marketing Manager, examine an often overlooked element of indie publishing: making your book accessible to all potential readers.Accessibility isn't just a performative buzzword; it's a smart strategy to help you reach new readers, connect with existing fans, increase your discoverability, and future-proof your content.Listen, watch, or read along with the episode transcript (accessibility!) to learn more about:
Send us Fan Mail“Doubt kills donations.”Before a donor ever gives, they've already formed an opinion of your organization. It takes a minute. Sometimes less. And most nonprofits have no idea what's coming up about their mission.What they find in those moments either builds confidence or raises doubt.In this episode, Jena Lynch sits down with Tori Burrello, Marketing Manager at Candid, to talk about what nonprofit transparency really looks like in practice - and what it costs when it's missing.Tori shares what's changed in how donors and funders evaluate organizations, how Candid profiles and Seals of Transparency work as real credibility signals, and why small teams can take meaningful action without a big time commitment.If you're navigating fundraising, donor relationships, or communications, this one's worth your time.What You'll LearnWhere donors and funders are really forming first impressions, and how fast it happensWhy incomplete or inconsistent nonprofit data quietly costs organizations donations and fundingWhat Candid profiles and Seals of Transparency signal to funders, and why it mattersHow organizations with a Platinum Seal have seen measurable funding growthWhy a completed Candid profile plugs your organization into a much wider funding ecosystemPractical first steps small teams can take this week without being overwhelmedMore About Our GuestTori Burrello is the Marketing Manager at Candid, the sector's leading nonprofit information resource. She works on the Seals of Transparency program and helps nonprofits understand how their public data shapes donor and funder trust. Candid holds data on 1.9 million US nonprofits and feeds into a wide ecosystem of fundraising and giving platforms.Resources and LinksTori: linkedin.com/in/victoria-burrelloCandid/GuideStar Profiles: app.candid.orgCandid Seals of Transparency: candid.orgDonorbox Guide to Nonprofit Transparency: donorbox.org/nonprofit-blog/nonprofit-transparencyAbout DonorboxDonorbox is a trusted online and on-location fundraising platform that helps nonprofits raise more. With easy-to-use donation forms, powerful donor management tools, and features designed to grow recurring giving, we have helped 100,000-plus organizations process over 3 billion dollars in donations worldwide.Enjoying the show? Subscribe for more practical fundraising strategies, leadership insights, and tools to help your nonprofit grow sustainably.The information provided in this series is for educational purposes only and does not constitute legal or financial advice. Please consult with a professional advisor for specific guidance.Support the show
We all know Dollywood is the best theme park in Tennessee, but do we have any other options? Local rollercoaster enthusiast and friend of the pod Charlie Weingartner joins Marie Cecile Anderson to give us the best destinations for a thrill-seeking day trip or weekend visit to the best amusement parks near Nashville. Plus: What does he really think about Nate Bargatze's theme park plans? If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 3rd episode: Country Music Hall of Fame and Museum Visit Tupelo Centennial Park Conservancy Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our City Cast Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
We're talking about a new business at PDX airport that's offering a pretty cool perk to investors, the local impact of the Longview chemical plant explosion, and surprising new data about who's actually profiting from SNAP food assistance. Joining City Cast Portland host Claudia Meza are KBOO News Director Althea Billings and our very own senior producer, Giulia Fiaoni. Discussed in today's episode: Freeland Spirits opens tasting room at PDX, offers free drink perk for investors [KGW8] ‘Something dramatically wrong': Questions but few answers after Longview mill tragedy [OPB] Confirmed death toll climbs in Longview paper mill disaster [OPB] Oregonians using SNAP benefits most frequently listed big grocery, retail companies as employer [Capital Chronicle] Become a member of City Cast Portland today! Get all the details and sign up here. Who would you like to hear on City Cast Portland? Shoot us an email at portland@citycast.fm, or leave us a voicemail at 503-208-5448. Want more Portland news? Then make sure to sign up for our morning newsletter and be sure to follow us on Instagram. Looking to advertise on City Cast Portland? Check out our options for podcast and newsletter ads at citycast.fm/advertise. If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 2nd episode: Veganizer PaintCare Oregon Department of Transportation Sake One
At NAB Las Vegas, Madeleine Budd, Marketing Manager for Saramonic Audio, introduces the Air SE, a tiny dual wireless mobile microphone system with USB-C and optional Lightning receivers, and magnetic charging. No larger than a lipstick, it features AI noise cancellation, and a strikingly low price. She also demos the WeTalk 9X intercom system, built for scalable team communication, noisy environments, remote apps, and professional production flexibility. Show Notes: Chapters: [0:03] Introduction from NAB 2026[0:28] Saramonic Air SE wireless mobile microphone system[1:15] AI noise cancellation and pricing for USB-C and Lightning options[2:41] Battery life, charging bar, and portable creator use[3:21] Professional and consumer uses for the compact microphone[4:23] WeTalk 9X intercom system introduction[4:41] On-device AI noise cancellation and security clarification[5:46] WeTalk 9X hub, headset capacity, compatibility, and battery life[6:37] Noise reduction, duplex communication, modular headset options, and remote apps[8:11] Saramonic's broader audio market and product philosophy[9:54] WeTalk 9X pricing and expansion value[10:43] Where to find Saramonic products[11:03] Closing comments from NAB Links: Saramonic Air SE Wireless Mini Microphone for iPhone 17/16/15https://amzn.to/4wKxu98 Saramonic WiTalk-WT5S Wireless Intercom Headset System 5-Person Full-Duplex 1.9GHz Single-Ear Communication Headsetshttps://amzn.to/4dJTZSV Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Something new came to Sea Otter this year, and I went to get the scoop. Sea Otter is widely regarded as the largest bike expo in the world, but calling it a "bike expo" doesn't quite cover it. With over 70,000 attendees, 1,000+ brands and exhibitors, and 10,000+ athletes competing across a huge variety of races, it's… a lot. And with all of that, it's hard to imagine anything was missing. Enter Old Man Mountain. Five years ago, Erik Fenner, OMM's Marketing Manager, attended Sea Otter for the first time. That night, he organically invited a few folks to join his campsite hangout. Nearly 30 people showed up. An idea was born. This year, that idea became reality with the inaugural OMM Bikepacking Campout and After Party at Sea Otter. OMM and their partners staked out a beautiful campsite about a mile from the main expo, tucked into a serene setting that felt worlds away from the chaos. People came from far and wide. Some rode their bikes. Some drove. Some flew. Some may have crawled. However they got there, everyone seemed to find what bikepackers tend to gravitate toward: a little dirt, a little community, and some grassroots vibes. It turns out, in the sea of Sea Otter, something was missing. Bikepacking is still a small but mighty corner of cycling, but it's clearly on the rise. You could see it in the growing number of adventure cycling booths, the people stopping by to ask questions, and the strong turnout for the first-ever OMM Bikepacking Campout. In today's episode, I take you into Sea Otter as a first-time attendee. But I wasn't there to see how many grams I could save if I sold a kidney. I was there to see what my friends at OMM were cooking up. Spoiler alert: it was really damn good. This episode is made up of five conversations with sponsors, vendors, and attendees of the OMM Bikepacking Campout. You'll hear from: Chris Kratsch — Co-Owner of Old Man Mountain Carley Boyce — Campout attendee who attempted the Great Divide with her dog Rowdy, then went back the next year to attempt the Tour Divide Noelle Battle — Executive Director of Bikepacking Roots Wade Green — Managing Partner for Tout Terrain in the U.S. Erik Fenner — Marketing Manager at Old Man Mountain I had an incredible time at this inaugural event. It was so good to be far from home, but still feel like I had a built-in community of "my people." Big thanks to everyone who took a little time to chat with me about their experience at Sea Otter. Let's do it again next year! SHOW NOTES As heard on today's episode, Carley is racing the Tour Divide for a cause. She is raising money to support the Autism Society of Oregon. Find out more at Racing for Awareness EPISODE SPONSORS Old Man Mountain would like to thank their supporting partners and sponsors that made this event possible: Priority Bikes Tout Terrain Ortlieb Swift Industries Outershell Sklar Feedback Sports Revelate Salsa ABUS Fayetteville Ultra Circuit: on today's episode Alex Kowalski, FUC race director, comes on the share a little more about the route. Take a deeper dive, and register, here. For being a loyal listener you can take $15 off reg when you use the code: FUCBOD NEW PATRONS Oregoniangal Join them won't you at www.Patreon.com/BikesorDeath