POPULARITY
Categories
57 episodes with marketing managers
31 episodes with marketing managers
37 episodes with marketing managers
11 episodes with marketing managers
12 episodes with marketing managers
15 episodes with marketing managers
16 episodes with marketing managers
12 episodes with marketing managers
6 episodes with marketing managers
201 episodes with marketing managers
11 episodes with marketing managers
8 episodes with marketing managers
10 episodes with marketing managers
12 episodes with marketing managers
9 episodes with marketing managers
10 episodes with marketing managers
7 episodes with marketing managers
9 episodes with marketing managers
22 episodes with marketing managers
11 episodes with marketing managers
6 episodes with marketing managers
10 episodes with marketing managers
7 episodes with marketing managers
6 episodes with marketing managers
9 episodes with marketing managers
7 episodes with marketing managers
8 episodes with marketing managers
16 episodes with marketing managers
6 episodes with marketing managers
5 episodes with marketing managers
5 episodes with marketing managers
5 episodes with marketing managers
5 episodes with marketing managers
4 episodes with marketing managers
8 episodes with marketing managers
6 episodes with marketing managers
7 episodes with marketing managers
13 episodes with marketing managers
15 episodes with marketing managers
10 episodes with marketing managers
13 episodes with marketing managers
5 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
6 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
5 episodes with marketing managers
5 episodes with marketing managers
3 episodes with marketing managers
5 episodes with marketing managers
5 episodes with marketing managers
9 episodes with marketing managers
7 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
3 episodes with marketing managers
5 episodes with marketing managers
5 episodes with marketing managers
5 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
6 episodes with marketing managers
6 episodes with marketing managers
2 episodes with marketing managers
7 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
7 episodes with marketing managers
3 episodes with marketing managers
6 episodes with marketing managers
5 episodes with marketing managers
3 episodes with marketing managers
7 episodes with marketing managers
8 episodes with marketing managers
3 episodes with marketing managers
2 episodes with marketing managers
6 episodes with marketing managers
3 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
7 episodes with marketing managers
6 episodes with marketing managers
6 episodes with marketing managers
3 episodes with marketing managers
5 episodes with marketing managers
4 episodes with marketing managers
3 episodes with marketing managers
2 episodes with marketing managers
3 episodes with marketing managers
5 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
7 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
2 episodes with marketing managers
3 episodes with marketing managers
3 episodes with marketing managers
8 episodes with marketing managers
3 episodes with marketing managers
3 episodes with marketing managers
3 episodes with marketing managers
3 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
4 episodes with marketing managers
2 episodes with marketing managers
Jeunes Pousses : le rendez-vous de l'innovation positive et à impact
Peut-on concilier protection des appareils électroniques, design et responsabilité environnementale ?
It's officially summer in the Mile High City, and for many Denverites that means it's time to high-tail it to the nearest shady spot on the bank of a mountain creek. But what if instead of escaping our day-to-day lives, we Denverites were escaping a horde of bloodthirsty zombies? Would that shady spot offer good defenses? Provisions? And what about the long-term chances for survival? Denver Business Journal reporter Catie Cheshire joined producers Paul Karolyi and Olivia Jewell Love last year to swap notes and talk through our survival strategies for a zombie apocalypse in Denver. This episode first aired on Aug. 6, 2025. We discuss Catie's report on Coors Field for Westword as the inspiration for this episode, and Paul mentioned Catie's excellent recent report on the business leaders asking whether now is the time to demolish office buildings downtown. Olivia talked about Ark Tactical in Lakewood. Paul discussed nuclear missile silos. Who brought the best survival plan — Catie, Olivia or Paul? Also, we want to know who you'd team up with. Or are you going it alone somewhere else entirely? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 For even more news from around the city, subscribe to our morning newsletter at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 23rd episode: Energy Outreach Colorado Vail Wine Classic Denver Health Cozy Earth - Use code COZYDENVER for up to 20% off Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise
What's up folks, welcome to our 4 part series of Crawling THROUGH THE DUNGEON OF MARTECH ARCHITECTUREYou've arrived at Part1 : The Fall of CRM Gravity (00:00) - Intro (00:57) - In This Episode (01:31) - Sponsor: MoEngage (02:28) - Sponsor: Knak (04:53) - FLOOR 1: Why the CRM Lost Its Authority (06:09) - Why Every Team Moved Into the CRM (And How It Lost Its Authority) (13:57) - Why Sharing CRM Data Always Breaks It (18:02) - Why CRM Gravity Outlasts the Technical Argument (24:04) - BOSS BATTLE: The False Truth King (25:44) - Sponsor: GrowthLoop (26:48) - Sponsor: GrowthBench (34:56) - Why Centralizing Data Only to Copy It Out Defeats the Purpose (39:31) - BOSS BATTLE: The Export Hydra (40:53) - How to Move to a Warehouse-Native Architecture (46:36) - How to Achieve Portable Audiences (56:52) - How CLI/MCP Servers Are Changing Marketing Stack Integration ---------------------------------------------------------------------------OPENING---------------------------------------------------------------------------Welcome to the descent into the Dungeon of Martech Architecture, a 4-part journey through the unhinged and constantly expanding world of marketing technology.As a massive sci-fi fan currently reading the Dungeon Crawler Carl books, I have used their level-by-level progression as the direct inspiration for this 'dungeon crawl' analogy, and while you don't need to know the books to enjoy the journey, those who do will recognize some of the gaming lore and achievement-style rewards woven into our descent. This will be educational and helpful for anyone that works and builds martech, and hopefully it's also a bit fun. Without a doubt though, it will be weird. Here is your quick guide to the floors ahead:Episode 1: CRM GravityYou'll conquer the source of truth and discover that the data warehouse replaces the CRM with portable audiences.Episode 2: The Eye of ContextYou'll learn why AI fails without shared meaning, why context engineering is the layer between data and agent authority, and why the industry built the wrong kind of meaning infrastructure in 2012.Episode 3: The Correlation MasqueradeYou'll escape the correlation trap and build the causal memory layer that separates agents that optimize correctly from agents that confidently scale the wrong behavior.Episode 4: The Dispatch TowerYou'll tackle the governance chaos of 30 vendors all claiming authority, and confront the interface decision that most organizations already made without realizing it.Let's start our descent.---Be honest: when was the last time you pulled up a number in your CRM and actually trusted it? like… no second-guessing, no “that feels a bit off”… just total confidence?Maybe you didn't really have time to double check the logic behind the number and you were too excited to share the positive results. So you forwarded it to a peer. Or maybe you've been in that meeting… 2 people arguing over a number, both pull it up in the same CRM, and somehow get 2 completely different answers… and no one can explain which one's actually right.We've all been there, we've felt it. That dark, creeping dread. When “which number is right?” gets answered with “well… it depends who built the report,”. They know it. You know it. The CRM admin knows it. Everyone in the room knows it. You don't have a source of truth… just a CRM that's turned into a dumping ground of lost updates that have slowly compounded into competing versions of reality.Call it counterfeit truth or data mirage… I call it bad data. Data that has the appearance of authority without the actual authority behind it. It's everywhere in the modern marketing stack. And the CRM is often where it starts.That's where our first boss is hiding. ---------------------------------------------------------------------------FLOOR 1: Why the CRM Lost Its Authority---------------------------------------------------------------------------If you're in B2B or B2C the first floor looks a bit different but only because of terminology. In B2B the 2 cornerstone platforms are the CRM and the MAP: the Customer Relationship Management software and the Marketing Automation Platform. Sales works in the former, marketing works in the latter, ops is stuck making the two talk to each other.In B2C though, for some reason you all decided that the MAP is actually called a CRM and the B2B version of the CRM isn't really needed because there's often no sales team, instead it's a customer support or product led motion.In both scenarios though the same thing happens to that central platform. It gets inherited by teams that weren't its original audience. It accumulates data it wasn't designed to hold. And it becomes the unofficial source of truth for the whole business without anyone explicitly deciding that was a good idea.Why Every Team Moved Into the CRM (And How It Lost Its Authority)So how did we get here? CRMs were built for one job: tracking the sales motion. Contacts, deals, stages, activity logs. They were good at that job. Then marketing moved in. Marketers ruin everything. But leadership is worse. Leadership started pulling board metrics from the CRM. Then the product team added usage data. Then we added ABM and account signals, and we had to push that data somewhere. Then AI interactions needed a home.What a mess.Everyone needed a record of the customer, and the CRM was already there. It's literally called the Customer Relationship Manager. So it became the shared folder everyone saved their customer work into, even though it was designed for a very specific kind of work.The problem is that once data is stored in a CRM, it starts reflecting the team that works there. Sales edits the contact. Marketing overwrites a field. Customer success adds a note. Each edit is local logic applied to what everyone assumes is shared truth. The data looks official but you know deep down that the authority behind it belongs to whoever edited it last.Meg Gowell, Head of Marketing at Elly.ai and former Head of Marketing at Typeform crossed over from a Salesforce-first organization to one where the warehouse had already taken over:MEG GOWELL, Episode 155“The tricky part of our tech stack is that I'm used to Salesforce or HubSpot being the single source of truth. Here, our core business is represented more in the data warehouse than anywhere else, and Salesforce supports the sales-led part of the business.Understanding how those data pieces come together is something I'm still working through. I've only been here three and a half or four months, and it's tricky. The biggest challenge is figuring out how the self-serve and sales-led motions fit together. In PLG, they have to serve one another. If your tech stack doesn't support that, it becomes really hard.We run into questions like: do we have all the right data points in the right places for people to act on them? Do we know everything we need to know? I've really experienced how important the underlying data structure is, and how important consistency across tools is.In the past, there was this wide spectrum. In one area, we had a very advanced multi-touch attribution system. In another area, it was very basic reporting. So there was this weird mix of super deep and super surface-level, but without an underlying structure that fully worked.I think that happens to a lot of companies when they're growing fast. You take opportunities where you see them, and you move quickly. Now we're taking a step back and saying: we really ...
Shelby Park's Cornelia Fort Airpark is a favorite spot for families, cyclists, skaters, and dogs — so why did they set it on fire last year? Friends of Shelby director of community engagement Grant England joins Marie Cecile Anderson to explain the native grassland reconstruction taking place at the former airport, as well as ways you can help with that and other conservation projects in your own backyard. Heads up: The next airpark restoration closure starts June 22! If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 18th episode: Window Nation Andrew Jackson's Hermitage Nashville Predators Greater Birmingham CVB Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our City Cast Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
We're talking about the latest concerning public funding for the Moda Center, as well as the state ethics investigation into former PCC president Adrien Bennings. Plus, we're diving into the mailbag to hear from you, our listeners. Joining host Claudia Meza are KBOO news director Althea Billings and our very own executive producer, John Notarianni. Discussed in today's episode: State Ethics Commission Opens Investigation Into Former PCC President [Portland Mercury] What's Next for the Moda Center? Get More Facts [porltand.gov] Rip City, Not Rip Off Become a member of City Cast Portland today! Get all the details and sign up here. Who would you like to hear on City Cast Portland? Shoot us an email at portland@citycast.fm, or leave us a voicemail at 503-208-5448. Want more Portland news? Then make sure to sign up for our morning newsletter and be sure to follow us on Instagram. Looking to advertise on City Cast Portland? Check out our options for podcast and newsletter ads at citycast.fm/advertise. If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 16th episode: McMenamins PaintCare ByWater Health
What's up everyone, today we have the pleasure of sitting down with Keith Jones, Head of GTM Systems at OpenAI.Summary: Keith's GTM systems team at OpenAI got split across 2 orgs, ran into the most wildly practical cost center problem imaginable, and ended up proving exactly why distributed systems teams at high-velocity companies don't work. In this episode, he walks through the full restructuring journey, explains why "be close to the money" now means be close to the budget rather than the revenue motion, and breaks down Symphony and harness engineering — the open-source agentic code orchestration tools his team built to ship production-ready GTM changes without going to the nth degree of "write this Apex class." He also has a filter for separating human candidates from AI-generated applications that is simple, specific, and immediately usable. If you run a GTM systems team, build one, or just want to understand what operating at 10x growth actually requires, this one is worth your time.About Keith JonesKeith Jones is the Head of GTM Systems at OpenAI, where he leads the team responsible for the tools, platforms, and technical infrastructure behind the company's go-to-market motion. He began his career across sales ops and marketing ops roles before joining Mural, where he built and led the GTM Systems function. He later served as Senior Director and Analyst at Gartner, covering revenue technology, before moving to OpenAI. Keith joins this episode as a technologist and practitioner; the views and opinions he expresses are his own and do not represent OpenAI.What Separates GTM Ops from GTM SystemsThe naming debate in martech ops has been running so long it's almost a genre. Marketing ops, revenue ops, GTM ops, GTM systems — the titles keep multiplying and nobody agrees on where one ends and the other begins. If you're in this function, you've had the conversation. In job interviews. In org design meetings. In budget justifications. It goes nowhere, and it keeps happening.Keith has a more useful framing. When he first came on the show, he drew a clean line. GTM ops handles process design, training, and the frontline support that keeps the humans in your GTM org running. GTM systems owns the tools, the technical infrastructure, the back-end work: Salesforce, integrations, scaling, the stack. That line still holds. But he's added something that makes it more useful than a job description.They're the ones in the room with every sales segment leader, every functional head, absorbing what the business actually needs and translating it into something buildable. Without that translation layer, a systems team is guessing. And guessing at OpenAI's pace doesn't go well.At OpenAI, both functions have kept evolving alongside the company. Denise Dresser came in as CRO with a complete vision for reshaping the go-to-market org. B2B marketing got folded in. The company launched ads. The org changed repeatedly and fast. Through all of it, the underlying logic held: GTM ops partners with the business, GTM systems delivers what that partnership requires.As for the labels, Keith's position is that they're the wrong thing to anchor on. At OpenAI, the specific titles of marketing ops or rev ops matter less than who owns the stakeholder work and who owns the technical delivery. The names on the teams are almost secondary. The friction comes from not having clarity on which team does which job and what flows between them. Most organizations that treat these two functions as interchangeable tend to find out why that's a problem the hard way.The clean requirements that GTM ops provides to GTM systems aren't a process nicety. They're what keeps a systems team from building the wrong thing at the wrong pace.Key takeaway: Draw a line in your own org between who owns stakeholder requirements and who owns technical delivery. If one person or team is carrying both, something is consistently slipping. Establish a regular meeting rhythm where GTM ops and GTM systems leaders hash through priorities together, and treat that handoff as seriously as any technical dependency.The Cost Center Problem That Reunited OpenAI's GTM Systems TeamOpenAI's GTM systems team didn't move under finance because someone had a grand theory about org design. They moved because of a cost center problem. And the cost center problem showed up in the most unglamorous way possible: headcount.The original case for moving was practical. Keith's team needed to accelerate a set of deep financial integrations — Salesforce data flowing into ERP systems, billing pipelines, downstream finance reporting. The work required close collaboration with the finance function. The initial plan was a wholesale move. What the org settled on instead was a compromise: split the team. Some engineers stayed under go-to-market. The rest moved into what OpenAI calls Enterprise Platform Technology (EPT), the org that reports to the CFO. On paper, the logic held. In practice, the friction started almost immediately.Two separate cost centers sharing an overlapping team create problems that don't announce themselves upfront. They surface sideways:2 separate budget owners with different priorities pulling the same engineers in different directions, Shared consulting firms split across orgs, with different teams allocating the same people to different workstreams, Tooling budgets that required negotiation across reporting lines rather than a single decision, Headcount competing directly against a new CRO's vision for building out the go-to-market orgThat last one is what forced the decision. Denise Dresser joined as CRO after budgets were already set, bringing a complete vision for reshaping the go-to-market org and the headcount requirements to execute it. Keith found himself competing against her priorities for resources from the same finite pool. Not by design. Just by the math of 2 leaders sharing one budget.The conversation was brief. Dresser knew Keith's team would keep supporting go-to-market regardless of which org they sat in. She knew she could hold him accountable. But she couldn't justify choosing between revenue-generating hires and systems resources from the same budget line when the answer was that obvious.The reunified structure looks different from what existed before. Keith now has a peer leading quote-to-cash and revenue-adjacent systems. Keith owns top-of-funnel data enrichment, pre- and post-sale workflow, and the support systems org. The org got flatter, the division of responsibility got cleaner, and the cost center competition disappeared.How GTM Systems and GTM Ops Stay Aligned After the SplitGTM ops stayed under the go-to-market umbrella when GTM systems moved to EPT. The obvious question: how do they stay connected? Keith's answer is a biweekly meeting he calls the most productive hour on his calendar. Six to seven people in the room from both sides of the new org boundary:Keith and his peer leading go-to-market systems, The manager running all of Enterprise Platform Technology, including people systems, supply chain, and revenue systems, The most senior leaders from growth, go-to-market ops, and rev opsNo prep deck. No pre-circulated agenda. Everyone spends 5 to 10 minutes writing down their top of minds — what's keeping them up at night, what's shifted, what needs cross-functional attention. Then the group talks through it. Where do the priorities overlap? Where are they diverging? Which teams need to be working together on something they're currently doing separately?It's not a status meeting. It's a priority alignment session with people who have the authority to act on what comes out of it.The distributed period was hard. It was also clarifying. The experience exposed exactly which parts o...
Daniel Clewlow sits down with Thomas Eichentopf – Brand & Marketing Manager for Diamant, Germany's oldest bike manufacturer, to talk about e-bikes in the UK and the public's misconceptions around bikes and the rules surrounding them.
How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Engineers Research report with a European lens.In this episode, Wendy Covey connects with Udo Bormann, Senior Sales and Marketing Manager at Elektor, to talk about the Europea-specific insights from the 2026 State of Marketing to Engineers research report. One of the most important findings: European engineers complete approximately 64% of their buying journey online before ever speaking with a salesperson. This is slightly higher than their North American counterparts. This means manufacturers must focus on becoming part of the research process rather than interrupting it.Udo explains how engineers are skilled at filtering out promotional messages and quickly identifying content that lacks substance. He says successful marketing strategies provide practical, in-depth information through articles, webinars, videos, datasheets, and demonstrations that help engineers evaluate solutions on their own terms.The research also revealed an interesting contradiction around artificial intelligence. While nearly 70% of engineers report using generative AI during the buying process, trust remains low particularly in Europe. Bormann noted that engineers often use AI as a starting point, but they still seek validation from credible sources before making decisions. That emphasis on credibility helps explain another surprising trend: the growing influence of trusted technical publications. Engineers have been increasingly gravitating toward sources they trust to provide accurate, verified information.For marketers targeting European engineers, it's important to prioritize technical accuracy, invest in trusted content channels, and focus on building credibility at every stage of the buyer's journey. ResourcesConnect with Udo on LinkedInConnect with Wendy on LinkedInDownload the 2026 State of Marketing to Engineers Research ReportWatch the Research WebinarRelated Episode: What Surprised Us Most in the 2026 State of Marketing to Engineers Research Report
The Summer Festival at Vandeleur Walled Garden is set to return to Kilrush from June 26th to 28th, promising three days of music, comedy, family entertainment and community celebration in one of Clare's most beautiful settings. This year's line-up features internationally acclaimed singer Brian Kennedy, the legendary Kilfenora Céilí Band, comedian Bernard Casey and a host of local favourites. To tell us more about what's in store, Alan Morrissey was joined by Sharon Malone, Assistant Sales & Marketing Manager with Clare Tourism Development DAC, and festival headliner Brian Kennedy. Image (c) Vandeleur Walled Garden via Facebook
Marketing manager for Buffalo Waterfront, Michele Cicatello on World Cup viewing events happening in Buffalo this summer full 293 Thu, 11 Jun 2026 08:30:00 +0000 VoUjgtWc9IxUkLU0TODrNvIBxSfn74DQ buffalo,usa soccer,news,2026 fifa world cup,wben,canalside,buffalo waterfront WBEN Extras buffalo,usa soccer,news,2026 fifa world cup,wben,canalside,buffalo waterfront Marketing manager for Buffalo Waterfront, Michele Cicatello on World Cup viewing events happening in Buffalo this summer Archive of various reports and news events 2024 © 2021 Audacy, Inc.
MONEY FM 89.3 - Prime Time with Howie Lim, Bernard Lim & Finance Presenter JP Ong
When it comes to work, younger generations are often accused of wanting too much, too soon. This expectation has led the Gen Z and millennials to be frequently labelled as impatient or unrealistic.But are they really? A new Jobstreet by SEEK report called the Salary Pulse: Singapore 2026 report showed that workers who change jobs are far more likely to receive significant pay increases than those who stay loyal to their employers. And when salary expectations aren't met, younger workers are much more likely to start looking elsewhere. On The Agenda, Hongbin Jeong speaks to Mark Ng, Marketing Manager from Jobstreet by SEEK to find out whether younger workers become too focused on salary, or are they simply responding to the realities of today's job market and changing workplace expectations.See omnystudio.com/listener for privacy information.
In this episode, Lauren and guest host Paul, Lulu's Sr. Marketing Manager, examine an often overlooked element of indie publishing: making your book accessible to all potential readers.Accessibility isn't just a performative buzzword; it's a smart strategy to help you reach new readers, connect with existing fans, increase your discoverability, and future-proof your content.Listen, watch, or read along with the episode transcript (accessibility!) to learn more about:
What's up everyone, today we have the pleasure of sitting down with Lindsay Rothlisberger, Director of GTM Innovation at Zapier.(00:00) - Intro (01:23) - In This Episode (02:00) - Sponsor: Knak (03:08) - Sponsor: MoEngage (05:49) - How Zapier's RevOps Team Built Its AI Foundation (19:43) - Why Visibility Has to Come Before Governance in AI Adoption (24:58) - Sponsor: GrowthBench (25:58) - Sponsor: GrowthLoop (29:48) - How Zapier Fights Context Rot in Its AI Shared Brain (35:55) - How Zapier Governs Shared AI Skills from Review to Long-Term Ownership (39:27) - What Happens to RevOps When Everyone Around Them Can Build (45:05) - The Director of GTM Innovation Role and the Sharing Problem Nobody Has Solved (50:47) - What Keeps Lindsay Grounded in the Middle of All This Change (52:00) - Lindsay on Getting Buy-In and What She's Reading Summary: When a startup claimed in April 2026 that it invented the marketing engineer role and that RevOps professionals "just do tool integrations," Lindsay Rothlisberger had heart palpitations. Her team at Zapier had been building AI into GTM workflows for years before the announcement. In this episode, she walks through the 6-component AI governance model she published publicly: a golden path to Cursor, a structured shared brain in Google Drive, data policies built with the security team, a visibility layer powered by a custom Zapier agent, a context engineering strategy that fights context rot, and a red-yellow-green skills review gate. She also names the part of the model that's still broken, and it's more honest than most AI governance conversations allow. If your team is figuring out how to govern AI at scale without killing the momentum, this is the inside view from someone who's done it.About Lindsay RothlisbergerLindsay Rothlisberger is Director of GTM Innovation at Zapier, where she leads the company's AI-powered GTM transformation internally and works alongside customers navigating the same shift. She spent 4 years building Zapier's RevOps function from zero, scaling it into a cross-functional engine covering AI, systems, analytics, planning, and enablement, and growing ACV 10x in that time. Before moving into the innovation role, she led marketing operations and lifecycle programs at UNiDAYS across B2B and B2C markets. She writes on LinkedIn about what Zapier is actually shipping, what works, and what doesn't.How Zapier's RevOps Team Built Its AI FoundationMost RevOps teams doing serious AI work have been doing it longer than the current conversation suggests. The tools are newer and the terminology has changed, but building automated workflows that take unstructured data and produce structured, actionable outputs for salespeople and marketers? That's exactly what good RevOps teams were doing before anyone put a trending name on it.Lindsay's team at Zapier started experimenting with AI several years ago, when it was first becoming accessible. Zapier gave its RevOps team the tools to experiment early, and rather than waiting for a strategy to materialize, they picked a specific, annoying problem: sales handoffs. Salespeople were going into first calls without enough context about the lead. The team pulled all the relevant unstructured data, engagement records, support tickets, email threads, and used AI to generate clean, contextualized briefing materials. The result was a measurable lift in lead-to-opportunity conversion rates, and a pattern the team has used ever since: find something specific that's visibly broken, prove AI fixes it, then apply that logic somewhere else.That early foundation matters now because the landscape has shifted in a way that affects RevOps directly. Claude Code, Cursor, and similar tools have made it possible for people with no engineering background to build real things. Sales managers are writing AI skills that generate quarterly revenue strategies for reps. CS reps are building account monitoring tools. Lindsay's read on this is that the RevOps team's job isn't to slow that down. It's to give it a governance structure so it can scale without creating a mess, and to be the team that built the foundation those builds are operating on.At Zapier, that governance structure is anchored by an AI center of excellence led by a chief AI officer. The architecture is a hub-and-spoke model: the central team sets the frameworks, the guidelines, and the enablement resources; Lindsay serves as the spoke into go-to-market, with a partner who works alongside her. The 2 of them act as a feedback loop between what's happening on the ground in sales, marketing, and CS and what the central team needs to know. The center of excellence is small, just a handful of dedicated people, but it reaches into every function through the spoke structure.The first thing the center of excellence built for non-technical GTM employees was the golden path to Cursor. Cursor had already been adopted by Zapier's product and engineering teams. For GTM, the barrier wasn't the technology itself; it was the setup. Someone who's spent their career in spreadsheets and CRM doesn't automatically know how to configure a development environment. The golden path is step-by-step onboarding: from installation through a fully configured Cursor environment with the right MCP connections (Databricks, Zapier), the right rules, and the right context already loaded. The whole point is removing the 2-hour configuration overhead that otherwise kills adoption on day 1.That context is the shared brain: a structured Google Drive hierarchy with company-level, department-level, team-level, and working group-level folders. The first iteration meant converting existing documentation into markdown files and organizing them into a folder structure that agents could traverse predictably. Lindsay describes the experience of setting it up as oddly satisfying for an ops person who has spent years wishing the organization's institutional knowledge lived somewhere findable instead of scattered across a Google Drive that nobody had cleaned up in years. The goal of the initial build wasn't completeness. It was a working foundation that gave people enough context to get value from their agent setup without needing to build from scratch.The companies operating furthest ahead in AI adoption right now are the ones that treated the shared brain as infrastructure rather than a side project. Getting every GTM employee configured, context-loaded, and working from a shared knowledge base is unglamorous work, but it's the layer every other build depends on.Key takeaway: Before anyone on your GTM team builds anything with AI, create a centralized setup guide that handles environment configuration, approved MCP connections, and context loading from a structured knowledge base. Start with the tools your technical teams are already using and build a version of that golden path for non-technical employees. The 2-hour configuration friction that stops people on day 1 is a solvable problem, and solving it once prevents you from solving it individually for every person who tries to onboard.How Long It Actually Takes to Build a Shared BrainThe shared brain question that comes up in every version of this conversation is a practical one: how long does it actually take? Zapier's first rollout was a 4-week sprint, and the design of that sprint was deliberate about scope. Rather than trying to capture everything the organization knew, the team focused on what Lindsay calls the slow layer of context: things that don't change often. Company strategy documents. Ideal customer profile definitions. Lead and opportunity definitions. Basic playbooks. These documents already existed. The sprint was mostly ...
CapeTalk’s Sara-Jayne Makwala King is joined on Weekend Breakfast by Divan Viljoen, Sales and Marketing Manager, Uniworld Boutique River Cruises. Weekend Breakfast with Sara-Jayne Makwala King is the weekend breakfast show on CapeTalk. This 3-hour morning programme is the perfect (and perky!) way to kickstart your weekend. Author and journalist Sara-Jayne Makwala-King spends 3 hours interviewing a variety of guests about all things cultural and entertaining. The team keeps an eye on weekend news stories, but the focus remains on relaxation and restoration. Favourites include the weekly wellness check-in on Saturdays at 7:35 am and heartfelt chats during the Sunday 9 am profile interview. Listen live on Primedia+ Saturdays and Sundays between 07:00 and 10:00 am (SA Time) to Weekend Breakfast with Sara-Jayne Makwala-King broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/AgPbZi9 or find all the catch-up podcasts here https://buff.ly/j1EhEkZ Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Sat, 06 Jun 2026 10:47:00 +0000 https://jungeanleger.podigee.io/3164-zertifikate-party-osterreich-volker-meinel-der-hebel-und-sekundarmarkt-titelverteidiger-noch-5-tage-bis-zum-20-zertifikate-award-2026 f4c996ab4dbadf5008c672e6e5ca36d8 Zertifikate Party Österreich mit dem Zertifikate Award Austria Countdown: Noch 5 Tage bis zum 20. Zertifikate Award 2026, heute ist Volker Meinel, Marketing Manager bei BNP Paribas, zu Gast. Wir haben uns am Samstag ausgetauscht, aber wir haben Erfahrung mit Weekend/Feiertag, am Ostermontag durfte ich bei BNPs "Rendezvous mit Harry" zu Gast sein. Volker ist seit Beginn der 10er-Jahre bei BNP und durfte sich zuletzt über Seriensiege bei den Hebelprodukten und auch in der Sekundärmarktkategorie freuen. Es geht auch um das GC und Tennis. https://derivate.bnpparibas.com Youtube-Kanal BNP Paribas Zertifikate: https://www.youtube.com/c/BNPParibasZertifikate Volker im Börsepeople-Podcast: https://audio-cd.at/page/podcast/3334 Der komplette Countdown unter http://www.audio-cd.at/zertifikate Bisherige Folgen des Countdowns: Christian Scheid, Publikumswahl Final Call, Ronald Nemec, Judith Pap Gründungsstory, Robert Gillinger, Alexandra Baldessarini, Marianne Kögel, Heinz Karasek, Heiko Geiger, Bernhard Grabmayr, Frank Weingarts, Thomas Rainer, Philipp Arnold, Lars Reichel, Peter Bösenberg, Volker Meinel Fanboy-Buch mit Zertifikate-Content: http://www.christian-drastil.com About: Structures are my best Friends. In Kooperation mit dem Zertifikate Forum Austria (ZFA) und presented by Raiffeisen Zertifikate, Erste Group, BNP Paribas, Societe Generale, UBS, Vontobel, dad.at, gettex, wikifolio und Börse Frankfurt Zertifikate gibt es Podcasts zum Zertifikate-Markt in Österreich. Und freilich zum Award wieder eine grosse Print-Sondernummer. Heuer besonders gross. Ganz besonders gross. 20 Seiten Zertifikate im Börsejahrbuch 2025: https://boerse-social.com/pdf/magazines/boersehandbuch_24_25 Risikohinweis: Die hier veröffentlichten Gedanken sind weder als Empfehlung noch als ein Angebot oder eine Aufforderung zum An- oder Verkauf von Finanzinstrumenten zu verstehen und sollen auch nicht so verstanden werden. Sie stellen lediglich die persönliche Meinung der Podcastmacher dar. Der Handel mit Finanzprodukt en unterliegt einem Risiko. Sie können Ihr eingesetztes Kapital verlieren. Und: Bewertungen bei Apple (oder auch Spotify) machen mir Freude: http://www.audio-cd.at/apple http://www.audio-cd.at/spotify . Du möchtest deine Werbung in diesem und vielen anderen Podcasts schalten? Kein Problem!Für deinen Zugang zu zielgerichteter Podcast-Werbung, klicke hier.Audiomarktplatz.de - Geschichten, die bleiben - überall und jederzeit! 3164 full no Christian Drastil Comm. (Agentur für Investor Relations und Podcasts)
Send us Fan Mail“Doubt kills donations.”Before a donor ever gives, they've already formed an opinion of your organization. It takes a minute. Sometimes less. And most nonprofits have no idea what's coming up about their mission.What they find in those moments either builds confidence or raises doubt.In this episode, Jena Lynch sits down with Tori Burrello, Marketing Manager at Candid, to talk about what nonprofit transparency really looks like in practice - and what it costs when it's missing.Tori shares what's changed in how donors and funders evaluate organizations, how Candid profiles and Seals of Transparency work as real credibility signals, and why small teams can take meaningful action without a big time commitment.If you're navigating fundraising, donor relationships, or communications, this one's worth your time.What You'll LearnWhere donors and funders are really forming first impressions, and how fast it happensWhy incomplete or inconsistent nonprofit data quietly costs organizations donations and fundingWhat Candid profiles and Seals of Transparency signal to funders, and why it mattersHow organizations with a Platinum Seal have seen measurable funding growthWhy a completed Candid profile plugs your organization into a much wider funding ecosystemPractical first steps small teams can take this week without being overwhelmedMore About Our GuestTori Burrello is the Marketing Manager at Candid, the sector's leading nonprofit information resource. She works on the Seals of Transparency program and helps nonprofits understand how their public data shapes donor and funder trust. Candid holds data on 1.9 million US nonprofits and feeds into a wide ecosystem of fundraising and giving platforms.Resources and LinksTori: linkedin.com/in/victoria-burrelloCandid/GuideStar Profiles: app.candid.orgCandid Seals of Transparency: candid.orgDonorbox Guide to Nonprofit Transparency: donorbox.org/nonprofit-blog/nonprofit-transparencyAbout DonorboxDonorbox is a trusted online and on-location fundraising platform that helps nonprofits raise more. With easy-to-use donation forms, powerful donor management tools, and features designed to grow recurring giving, we have helped 100,000-plus organizations process over 3 billion dollars in donations worldwide.Enjoying the show? Subscribe for more practical fundraising strategies, leadership insights, and tools to help your nonprofit grow sustainably.The information provided in this series is for educational purposes only and does not constitute legal or financial advice. Please consult with a professional advisor for specific guidance.Support the show
We all know Dollywood is the best theme park in Tennessee, but do we have any other options? Local rollercoaster enthusiast and friend of the pod Charlie Weingartner joins Marie Cecile Anderson to give us the best destinations for a thrill-seeking day trip or weekend visit to the best amusement parks near Nashville. Plus: What does he really think about Nate Bargatze's theme park plans? If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 3rd episode: Country Music Hall of Fame and Museum Visit Tupelo Centennial Park Conservancy Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our City Cast Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
We're talking about a new business at PDX airport that's offering a pretty cool perk to investors, the local impact of the Longview chemical plant explosion, and surprising new data about who's actually profiting from SNAP food assistance. Joining City Cast Portland host Claudia Meza are KBOO News Director Althea Billings and our very own senior producer, Giulia Fiaoni. Discussed in today's episode: Freeland Spirits opens tasting room at PDX, offers free drink perk for investors [KGW8] ‘Something dramatically wrong': Questions but few answers after Longview mill tragedy [OPB] Confirmed death toll climbs in Longview paper mill disaster [OPB] Oregonians using SNAP benefits most frequently listed big grocery, retail companies as employer [Capital Chronicle] Become a member of City Cast Portland today! Get all the details and sign up here. Who would you like to hear on City Cast Portland? Shoot us an email at portland@citycast.fm, or leave us a voicemail at 503-208-5448. Want more Portland news? Then make sure to sign up for our morning newsletter and be sure to follow us on Instagram. Looking to advertise on City Cast Portland? Check out our options for podcast and newsletter ads at citycast.fm/advertise. If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this June 2nd episode: Veganizer PaintCare Oregon Department of Transportation Sake One
What's up everyone, today we have the pleasure of sitting down with Ashley Langford, Marketing Operations and RevOps Leader.Summary: Ashley Langford has every credential the MOps job search advice says you're supposed to have: 2 Marketo Champion designations, a decade of B2B SaaS experience across multiple industries, a strong community presence, and a track record of building functions from scratch. She's still getting auto-rejected within minutes and ghosted by companies she was genuinely excited about. In this episode, she breaks down what the MOps job search actually looks like in 2026 from the inside, including how she uses Claude to build an interview packet before every meeting, why she has a hard line against unpaid take-home projects, and how the director-level search carries friction points that most job search content ignores entirely. She also says something most practitioners won't say out loud: she realized she was performing confidence instead of having it. If you're in a search right now, or know someone who is, this one is worth your full attention.About Ashley LangfordAshley Langford is a Director of Marketing Operations and 2-time Marketo Champion who has built and led MOps functions from scratch across B2B SaaS companies including LastPass, Integrate, HackerRank, GreenSky, and Waystar. Her work spans fintech, insurance, biotech, and HR technology, with deep expertise in Marketo, Salesforce, 6sense, and Looker. Adobe's Marketo Champion program selects around 40 practitioners globally each year; Ashley has earned the designation twice, in 2020 and 2023, and is also a Marketo Revvie Award Finalist.What Nobody Warns You About When You Get Laid OffThe shame of a layoff hits in a specific, quiet way that almost nobody includes in the public job search conversation. It doesn't look like despair. It doesn't stop you from applying, updating the resume, or showing up to the networking calls. It just tilts you. You overexplain the layoff in interviews. You hedge when confidence is what the moment requires. You walk in grateful to be considered instead of knowing what you're worth.Ashley Langford is 4 months into a search that should, by any rational measure, be going better. She has 2 Marketo Champion designations, a decade of track record across multiple industries, and genuine community presence. Her time at LastPass ended in a layoff that was clearly business-driven following the company's public turbulence. None of that insulated her from the quiet voice that arrives anyway.She didn't recognize it immediately. It took a few conversations before she saw what was happening. "I was performing confidence instead of actually having it," she says. For someone whose professional identity is built on expertise and results, that admission is uncomfortable. But naming it is where you start. You can't correct what you haven't acknowledged.The market doesn't help. Ashley has the credentials, the community ties, and the network. She's done what the standard job search advice prescribes. She's still getting auto-rejected within minutes and ghosted by companies she was genuinely excited about. "I haven't been ghosted this much since I was on Tinder like 12 years ago," she says. "At least then I knew why."The honest accounting: being well-credentialed matters inside the MOps community, where a Marketo Champion designation opens doors with people who know what it means. Outside that community, there are plenty of doors where it doesn't register. And the external recruiter pipeline, which used to generate steady inbound interest for practitioners at her level, has gone almost completely quiet. That drought is a real signal about what's happening in this market. The job posting numbers don't capture it.The practitioners who move through a senior search with the most clarity tend to be the ones who name what they're carrying early. The public-facing posture, excited about what's next, lots of great conversations, is one layer. The private reality of a Wednesday afternoon is another. Closing that gap starts with honesty about the performance, not just the tactics.Key takeaway: Name the performance gap before your search does it for you. After your next interview, write down 1 moment where you hedged, over-explained, or undersold your work. Identify the specific claim you avoided making. Draft the version with a number attached, and practice saying it without softening it until it sounds like your default.Where the MOps Job Search Actually Happens in 2026The job search advice is consistent about channels. LinkedIn, niche job boards, the hidden market through direct outreach and community presence, networking as a KPI. The framework is reasonable. What's harder to find is how it actually plays out for a practitioner with a specific profile in a specific market.Ashley's day starts on LinkedIn. New postings first, then the feed, because hiring managers sometimes announce open roles informally before they list them. From there: VC-backed job boards, which surface companies building fast. She's tried the Ashby job board search technique and found listings that hadn't appeared anywhere else. Greenhouse, the ATS platform, now has a cross-company search function that most people haven't found yet.After all of it, where are actual responses coming from? LinkedIn. The hidden job market is real and worth working. It's also producing less than the visible one right now. Anyone spending most of their search trying to unlock doors not listed on job boards while ignoring the platform still generating replies is optimizing against their own results.On conversations as the primary KPI, Ashley's take is more nuanced than the standard advice. She's gotten jobs through her network before. The approach works. But it requires having the kind of network that actually moves for you: people who will pick up the phone and make a call, not just say they'll keep an eye out. "The ratio depends on your network that you've actually built, not the one that you wish you have," she says.There's a structural wrinkle for MOps practitioners specifically. MOps people tend to be industry-agnostic, which is part of what makes the role valuable. Ashley has worked in fintech, insurance, biotech, and HR tech. That breadth is an asset in the market. It's also why her first-degree connections aren't concentrated in any one industry or company cluster. The broader the career path, the more spread out the network, and the harder it is to find someone who happens to know someone at the specific company hiring right now.The conversations-versus-applications question resolves the same way for most people: you need both. The ratio just depends on what you've actually built, and being honest about which bucket your network falls into before committing to a strategy built around the other one.Key takeaway: For 2 weeks, track which channel produces each actual response, not each application sent. If LinkedIn is generating replies and Ashby isn't, redistribute your time accordingly. Add the Greenhouse cross-company search to your daily routine and check it alongside LinkedIn. Both tools are free and most people haven't found the second one.What Hiring Managers Actually Look For in a MOps ResumeMost job seekers are guessing at what the other side of the table actually looks for. The tactical advice is everywhere: tailor your resume, use keywords from the JD, follow up with the recruiter. What's far less available is the hiring manager's actual perspective from someone who's done both in the same search.Ashley has built MOps teams. She's reviewed application stacks. She knows exactly what she skims past and what makes her stop. Now she's running that same lens on her own materials, which is a sharper fe...
At NAB Las Vegas, Madeleine Budd, Marketing Manager for Saramonic Audio, introduces the Air SE, a tiny dual wireless mobile microphone system with USB-C and optional Lightning receivers, and magnetic charging. No larger than a lipstick, it features AI noise cancellation, and a strikingly low price. She also demos the WeTalk 9X intercom system, built for scalable team communication, noisy environments, remote apps, and professional production flexibility. Show Notes: Chapters: [0:03] Introduction from NAB 2026[0:28] Saramonic Air SE wireless mobile microphone system[1:15] AI noise cancellation and pricing for USB-C and Lightning options[2:41] Battery life, charging bar, and portable creator use[3:21] Professional and consumer uses for the compact microphone[4:23] WeTalk 9X intercom system introduction[4:41] On-device AI noise cancellation and security clarification[5:46] WeTalk 9X hub, headset capacity, compatibility, and battery life[6:37] Noise reduction, duplex communication, modular headset options, and remote apps[8:11] Saramonic's broader audio market and product philosophy[9:54] WeTalk 9X pricing and expansion value[10:43] Where to find Saramonic products[11:03] Closing comments from NAB Links: Saramonic Air SE Wireless Mini Microphone for iPhone 17/16/15https://amzn.to/4wKxu98 Saramonic WiTalk-WT5S Wireless Intercom Headset System 5-Person Full-Duplex 1.9GHz Single-Ear Communication Headsetshttps://amzn.to/4dJTZSV Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At NAB Las Vegas, Madeleine Budd, Marketing Manager for Saramonic Audio, introduces the Air SE, a tiny dual wireless mobile microphone system with USB-C and optional Lightning receivers, and magnetic charging. No larger than a lipstick, it features AI noise cancellation, and a strikingly low price. She also demos the WeTalk 9X intercom system, built for scalable team communication, noisy environments, remote apps, and professional production flexibility. Show Notes: Chapters: [0:03] Introduction from NAB 2026 [0:28] Saramonic Air SE wireless mobile microphone system [1:15] AI noise cancellation and pricing for USB-C and Lightning options [2:41] Battery life, charging bar, and portable creator use [3:21] Professional and consumer uses for the compact microphone [4:23] WeTalk 9X intercom system introduction [4:41] On-device AI noise cancellation and security clarification [5:46] WeTalk 9X hub, headset capacity, compatibility, and battery life [6:37] Noise reduction, duplex communication, modular headset options, and remote apps [8:11] Saramonic's broader audio market and product philosophy [9:54] WeTalk 9X pricing and expansion value [10:43] Where to find Saramonic products [11:03] Closing comments from NAB Links: Saramonic Air SE Wireless Mini Microphone for iPhone 17/16/15 https://amzn.to/4wKxu98 Saramonic WiTalk-WT5S Wireless Intercom Headset System 5-Person Full-Duplex 1.9GHz Single-Ear Communication Headsets https://amzn.to/4dJTZSV Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Woods Equipment designs and manufactures tractor equipment. They have things for earth-working, such as backhoes, but their bread and butter are products for mowing grass, brush, roadsides and even shredding crops. And that's exactly why it makes sense for them to celebrate their 80th anniversary by supporting UW-Madison's Turfgrass Association Field Day this coming August. Jillian Love, the Marketing Manager, and Rob Dewey, the Business Segment Director at Woods Equipment, tell Kiley Allan all about the celebration.See omnystudio.com/listener for privacy information.
Welcome to the Boomer Briefing Podcast – your 20-minute insight into the conversations shaping the future of the accounting profession. In this episode, Jon Hubbard, Shareholder and Chief Growth Officer at Boomer Consulting, and Heather Robinson, Marketing Manager, share highlights from the latest Marketing & Business Development Circle meeting. This meeting focused on the strategic conversations growth leaders need to be having right now, connecting marketing and business development efforts to broader firm trends, elevating the role through more intentional metrics and decision-focused data, and rethinking A-level client experience. Members discussed how the right dashboards can drive stronger leadership conversations around profitability and client value, and challenged each other to create high-impact services, like strategic planning, that deepen relationships and differentiate the firm in an AI-driven environment.
The Fork Report Hour 1 (05/16) - The Fork Reporter is live from Wild Fork Foods in Thousand Oaks! Paras Tulsiani, Ops Director for West Coast, and Marsha Green, Marketing Manager of West Coast, join The Fork Reporter this first hour!See omnystudio.com/listener for privacy information.
"No Ordinary Life" is the slogan for DHaRCO. They have captured the essence of our MTB culture and lifestyle and brought it to us in the form of clothing that not only looks good, but is practical on and off the trails. DHaRCO clothing here: https://us.dharco.com/Support for the Segment Podcast are brought to you by:THE SEGMENT / DISCOUNT CODES / SUPPORTERS Versus Tires: www.versustires.comSpy Optic: https://www.spyoptic.com/Promo code SEGMENT20 20% off your purchaseOC Bike Works: Located in the city of San Clemente Ca. If you're looking for a new bike please tell them I sent you. Kali Protectiveshttps://kaliprotectives.com/collections/full-face/products/dh-invader?variant=41188142481502Promo Code Segment25CASED.USBody Armor that protects without all that bulkwww.cased.us Mother Earth Brew Company: https://www.motherearthbrewco.com/PelliBikeCare: https://www.pellibikecare.com/Strong Coffee: 15% off https://strongcoffeecompany.com/?ref=Segment30Or use promo code SEGMENT15 at checkout. To become a Podcaster for Free try this link: https://streamyard.com/pal/c/4674191405613056PHAT Lids: https://www.phatlids.com/Use promo code SEGMENT to get 10% off at checkout. SALTSTICK https://aletenutrition.com/pages/saltstick Use promo code SEGMENT20 to get 20% off
The countdown is officially on for CMO Series Live 2026! Just 3 weeks to go until the action-packed day of networking, collaboration, and learning with legal marketing and BD professionals from across the industry. No more FOMO, having to choose what sessions you attend in the morning. It's going to just be one single stream, and that's allowed us to factor in more of that networking that we know everybody loves, and really hone down on what the key topics are that we should be addressing. In this CMO Series Podcast Special, Dionne Cole chats with Natasha Sandamas, Passle's Events and Marketing Manager, to dive into what attendees can expect from this year's event. From key agenda highlights and upcoming industry discussions to the launch of the brand-new CMO Series Book Swap, tune in for a preview of what promises to be an exciting and informative day. Join us in New York on June 4th 2026, secure your tickets here to not miss out.
The SportsGrad Podcast: Your bite-sized guide to enter the sports industry
Meet Sarah Dyce, Public Affairs and Marketing Manager at the Victorian Institute of Sport.Sarah has a wealth of experience in sports communications, working behind the scenes of the moments that matter most. After graduating with a Bachelor of Marketing and Public Relations from the University of Notre Dame in Perth, Sarah made a bold move to Melbourne in 2018.But here's the part most people don't know. Sarah never set out to work in sport. She arrived in Melbourne in 2018 with a marketing degree, no contacts, and a determination to avoid a nine-to-five in Perth's mining and oil and gas sector. She found a listing on a website better known for arts and theatre jobs, applied for an unpaid internship at Swimming Australia, and quietly outworked everyone around her until the industry had no choice but to take notice.What followed was years of contract roles spanning Tokyo 2020 and Paris 2024 Olympic Games as part of the Australian Olympic Committee's Main Press Centre team, worked the Invictus Games in Düsseldorf, the World University Games in Berlin, the Australian Open, A-League Finals Series, and helped orchastrate one of the most viral moments of the 2025 Australian Open - the now-famous Carlos Alcaraz and young fan John's encounter that captured the world's attention.In this episode, Sarah takes us through the mindset shift that made contract life work for her, the networking habits she built that kept the opportunities coming, and the deliberate decisions she made along the way that led her to the role she has today. If you've ever talked yourself out of applying for a sport role because you didn't feel "sport enough," Sarah's story is the one you need to hear!We cover:(03:07) - Interview starts(09:23) - Quick Fire Questions(16:32) - Why Sarah moved from Western Australia to Melbourne?(20:11) - What her time at Swimming Australia taught Sarah(24:08) - Why Sarah left a full-time role to pick up contract work(28:48) - Sarah's takeaways from contract work(31:54) - How Sarah managed to stack contracts(36:42) - What a day in the AOC Main Press Centre team looks like(43:14) - Differences and similarities of working at the Tokyo and Paris Olympics(51:53) - The viral AO moment Sarah helped make happen(57:27) - How Sarah landed a role at the World University Games in Berlin(01:02:46) - How Sarah's current role at the VIS came about(01:07:20) - How do you measure success across the various roles Sarah has held(01:09:28) - Biggest challenges in sports media and PR(01:11:16) - How you can stand out in a saturated sports media landscape(01:13:22) - How to handle difficult situations as a sports comms professional(01:16:19) - How to build trust and relationships with variou stakeholders in sport(01:19:00) - Impact of mentors on Sarah's journey(01:24:07) - How to land a job in sport media and PR in the next 30 days(01:25:49) - Biggest "Pinch Me" moment working in sport(01:29:39) - What is a takeaway from a family member that influenced your career in sport?(01:31:22) - Sarah's question for next guestIf you liked this ep, give these a go:#281: Journey to Head of Media Rights at Cricket Australia with Abhi Arunachalam#312: How Vimal Kumar Became a Cricket Writer, Built 600k+ on YouTube & Travelled the World#335: How to land a job at the VIS with Director of People & Community, Daniel SimonsWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.
Something new came to Sea Otter this year, and I went to get the scoop. Sea Otter is widely regarded as the largest bike expo in the world, but calling it a "bike expo" doesn't quite cover it. With over 70,000 attendees, 1,000+ brands and exhibitors, and 10,000+ athletes competing across a huge variety of races, it's… a lot. And with all of that, it's hard to imagine anything was missing. Enter Old Man Mountain. Five years ago, Erik Fenner, OMM's Marketing Manager, attended Sea Otter for the first time. That night, he organically invited a few folks to join his campsite hangout. Nearly 30 people showed up. An idea was born. This year, that idea became reality with the inaugural OMM Bikepacking Campout and After Party at Sea Otter. OMM and their partners staked out a beautiful campsite about a mile from the main expo, tucked into a serene setting that felt worlds away from the chaos. People came from far and wide. Some rode their bikes. Some drove. Some flew. Some may have crawled. However they got there, everyone seemed to find what bikepackers tend to gravitate toward: a little dirt, a little community, and some grassroots vibes. It turns out, in the sea of Sea Otter, something was missing. Bikepacking is still a small but mighty corner of cycling, but it's clearly on the rise. You could see it in the growing number of adventure cycling booths, the people stopping by to ask questions, and the strong turnout for the first-ever OMM Bikepacking Campout. In today's episode, I take you into Sea Otter as a first-time attendee. But I wasn't there to see how many grams I could save if I sold a kidney. I was there to see what my friends at OMM were cooking up. Spoiler alert: it was really damn good. This episode is made up of five conversations with sponsors, vendors, and attendees of the OMM Bikepacking Campout. You'll hear from: Chris Kratsch — Co-Owner of Old Man Mountain Carley Boyce — Campout attendee who attempted the Great Divide with her dog Rowdy, then went back the next year to attempt the Tour Divide Noelle Battle — Executive Director of Bikepacking Roots Wade Green — Managing Partner for Tout Terrain in the U.S. Erik Fenner — Marketing Manager at Old Man Mountain I had an incredible time at this inaugural event. It was so good to be far from home, but still feel like I had a built-in community of "my people." Big thanks to everyone who took a little time to chat with me about their experience at Sea Otter. Let's do it again next year! SHOW NOTES As heard on today's episode, Carley is racing the Tour Divide for a cause. She is raising money to support the Autism Society of Oregon. Find out more at Racing for Awareness EPISODE SPONSORS Old Man Mountain would like to thank their supporting partners and sponsors that made this event possible: Priority Bikes Tout Terrain Ortlieb Swift Industries Outershell Sklar Feedback Sports Revelate Salsa ABUS Fayetteville Ultra Circuit: on today's episode Alex Kowalski, FUC race director, comes on the share a little more about the route. Take a deeper dive, and register, here. For being a loyal listener you can take $15 off reg when you use the code: FUCBOD NEW PATRONS Oregoniangal Join them won't you at www.Patreon.com/BikesorDeath
In this episode of the Building Freedom Podcast, Randy sits down with 4 Level Coach's Marketing Manager, Rahul Pereira, to break down the five biggest marketing mistakes that are quietly costing builders and remodelers six to seven figures in lost revenue.From poor messaging to relying on referrals, Rahul breaks down simple, practical fixes to help you attract better clients, stop competing on price, and build a consistent pipeline.If you want clearer positioning, stronger leads, and real growth...this one's for you.If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with any other information you'd like to hear in upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
Amy Beadle is the Marketing Manager for Visit Springfield, and there's a whole host of great things to do and see in Springfield, IL this summer, on top of the Route 66 100th Anniversary celebrations!
A young professional steps into leadership faster than expected and learns what really drives success. In this conversation, I sit down with Dana Prenger, a rising marketing manager at SmartSolve, who shares how growing up in a small town, competing in sports, and navigating college shaped her mindset around drive, resilience, and growth. You will hear how she turned uncertainty into clarity through programs like Life Design, how early career risks helped her step into leadership, and why she believes failure is simply a learning moment. We also explore SmartSolve's mission to create water-soluble packaging and reduce waste, showing how purpose-driven work can fuel motivation. This episode is a reminder that progress comes from consistent effort, not one defining moment, and that your mindset will shape how far you go. Highlights: 00:10 Discover how stepping into new opportunities before feeling ready builds real confidence 06:02 Learn how sports shape discipline, time management, and long-term success habits 10:00 Understand how exploring different paths helps you find the right career direction 20:00 See how real-world internships can define and accelerate your career path 34:36 Discover how early sales experience builds resilience and confidence under pressure 51:39 Learn how reframing failure as a learning opportunity changes how you grow and move forward Bottom of Form About the Guest: Dana Prenger is a Marketing Manager at SmartSolve, a zero-waste packaging technology company with a bold mission to make packaging no longer trash. In her mid-20s, Dana has quickly built a career in B2B marketing, contributing across content creation, social media, email campaigns, event marketing, video projects, website management, and brand storytelling. As SmartSolve celebrates its 10-year anniversary, she is grateful for the opportunity to wear many hats and help bring an innovative, sustainability-driven vision to life. She grew up in a small town in Ohio, where she learned the value of hard work, teamwork, and community. A three-sport athlete in high school, Dana was a member of the 2019 Ohio state basketball team and graduated as her class Salutatorian—experiences that shaped her competitive mindset and leadership style long before her professional career began. Dana earned a Bachelor of Science in Business Administration with a specialization in Marketing from Bowling Green State University. During her time at BGSU, she was a Dean's Scholar, recipient of the Women in Business Leadership Scholarship, and an active member of the American Marketing Association. She was selected for the inaugural Ohio Export Internship Program, where she was matched with SmartSolve—an experience that ultimately launched her career with the company. Driven by curiosity and connection, Dana thrives in fast-paced environments where creativity meets strategy and marketing feels intentional and human. Outside of work, she loves to travel and has visited more than ten countries and counting. She is motivated by meaningful work, strong relationships, and conversations around marketing, sustainability, packaging innovation, and career growth. Ways to connect with Dana: LinkedIn: https://www.linkedin.com/in/dana-prenger/ SmartSolve website: https://smartsolve.com/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson 00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hello everyone, and welcome once again to another episode of unstoppable mindset. I'm really excited to be here today. We've been waiting for this one for a while, and I'm glad we were finally able to do it. I found Dana Prenger online, and her boss and she decided to come on, and then we'll have to get her boss on, because then we want to find out the real truth about Dana. Dana Prenger 01:28 Yes, thanks, Michael, thanks. Michael Hingson 01:31 I'm such a big help, right? But Dana, Dana Prenger 01:35 I was debating on joining. I was like, we should have John, the president of smart solve, share about our story first, and I didn't feel worthy enough to share my story right away, but Michael was very reassuring, and it's like you got this let's give it a go. Michael Hingson 01:48 Yeah, you can tell us a little about smart solve. It's not going to affect having John on because he'll tell more of the story, and he'll tell it from his point of view. So I'm not too worried about that? Well, Dana. Dana is a marketing person. She graduated from Bowling Green State University. I didn't know it was a state university, Dana Prenger 02:10 yep, BGSU. A lot of people get confused with Bowling Green. They think of Kentucky, but northern Ohio, yeah, nice College in town. Oh, cool. Is it? How large is it? Pretty big. It's a d1 school. Michael Hingson 02:25 When I went to UC Irvine, out here in California, one of the reasons I went was that it was a small school. It was actually a new school. The year I was a freshman, was the first year they actually had a graduating class at UC Irvine, there were, like about 2500 2600 students. They had their first graduating class, and I went and visited it in 19, excuse me, in 2024 because when I left, they were just getting ready to start a phi, beta, Kappa chapter, and it was too late for me to become a member. And in 2023 the there was a, there's a magazine that generally is all about Sigma Pi Sigma, the physics honor society. And they discovered me, and they wanted to do an interview. And during the interview, as I love to put it, I shot off my mouth and said that, in fact, I was was going to the school when they were forming the phi, beta, Kappa chapter, but it was too late for me to join, because I was leaving. And one of the people who read that story was a physics professor who came to UC Irvine, basically the year I left, and she is still there. She's still a professor. And she called me and she said, I am the historian for the local mu chapter of Phi Beta, kappa, and we want you to come back and become an honorary member of Phi two. Well, a member of, I guess it'd be an honorary it's not an honorary member. I'm actually a member, but it's of later on, not at the time being a student. So anyway, I went back down and there are 32,000 undergrads at that campus. Now it's crazy. Dana Prenger 04:16 Wow. So cool to see the growth. Michael Hingson 04:18 Of course, UC Irvine or UCI, as they love to say. UCI actually stands for under construction indefinitely, because they're always building something there. Dana Prenger 04:30 It's crazy. Yeah, yeah. BGSU has around 4000 students, so it's cool that it's a big enough college, but they had really great professors and instructors where you didn't feel like just a number there, you got to know people by name. I was involved, yeah, and a lot of different student groups. One of the programs that was really cool was being a life design student ambassador. Michael Hingson 04:53 Ah, well, we'll have to talk about that. But I like, I like the size 4000 is plenty low. Large that's pretty cool. Well, tell us a little bit about you, the the the early Dana, growing up and all that. Where did you grow up? And tell us about some of that. Dana Prenger 05:10 Yeah, of course. I grew up in a small town, Minster, Ohio, so that town's a lot smaller than, Bg, about a square mile. Very good community. A lot of my family's from there. My mom's a school teacher at the school. So very great place to grow up, good traditions, and it's still close to Bowling Green, so it's an hour and a half drive away, so I still go home quite frequently and visit family and friends. Michael Hingson 05:36 So you went you went to school. What time were you Where did you come from? Where were you born? Dana Prenger 05:43 Yeah, born in a local hospital, right near Minster, Minster, Minster, Ohio. We have a lot of German heritage. We do a big Oktoberfest festival every year, which draws a lot of people to it. But besides that, a lot of corn fields. Grandpa's a farmer family. Michael Hingson 06:01 So are you a beer drinker? Dana Prenger 06:05 Yes, I am. I Michael Hingson 06:07 never did like the taste of beer, but that's okay. I did take three years of high school German, so maybe that counts for something. Yeah, there you go. Well, so you, you, you went to school. There you went to high school and all that, and then you decided to go to Bowling Green, huh? Dana Prenger 06:26 Yep, and that's the thing I liked about being in this from a small town, you got to do a lot of things. I was very much a multi tasker, or tried to be well rounded as I could be So, doing school, different clubs, sports. I was a three sport athlete, doing volleyball, basketball and track. So coming to BG, it was fun. I did like an intramural volleyball league. And, yeah, I chose BG. A lot of people, kind of from our area, went there. After being on campus, it did feel kind of like a second version of home. Michael Hingson 06:59 So Wow. So three sports, that's that's pretty cool. That kept you busy. Dana Prenger 07:05 Thanks, yes. And I graduated minster in 2021 so I'm not sure if you, I might be your youngest podcast guest you've had on, Michael. You might Michael Hingson 07:15 be well. You clearly have done well. So you graduated from school in minster in 2021 Dana Prenger 07:22 Yeah, I was born in 2000 to June of 2002 so yeah, nine months after 911 911 Michael Hingson 07:30 so for you, though you were at Bowling Green State four years, Dana Prenger 07:37 three years. Oh, you graduated a year early Michael Hingson 07:40 for you. Now, when you graduated, you were what second in your class? Dana Prenger 07:50 Yep, from Minster. Yep, I was a salutatorian, so had to give a speech at my high school graduation ceremony, Michael Hingson 07:57 and so, so what did you talk about as a as a speaker, as a salutatorian? Dana Prenger 08:05 I shared a story and equated kind of the grade schools reflecting on memories as a clock. So I was like, as the clock strikes one, and I would throw in a funny little memory from first grade to second to third, kind of going around until it was clock striking 12 as we're about to graduate. Michael Hingson 08:23 There you go. So you you had some experience at public speaking? Do you still do public speaking today? Dana Prenger 08:30 I've joined a few podcasts before, but being in marketing too, when students come or groups visit, smart solve, I'll do some speaking there, but not near as much speaking engagements or experience that you have well. Michael Hingson 08:48 So you, you went right into Bowling Green, and you decided right up front you were going to do marketing. Or what did you major in at first? Or did you always stick to one? Dana Prenger 08:59 I was debating between two things. So yeah, I liked marketing, like the business element. I had an older brother who went to BGSU as well. He was in the College of Business. But I also liked design. And in high school, I was on the yearbook committee. So I liked to take pictures, like to design the pages. So I tried out a few different classes before officially declaring my major. VCT is the program visual communication technology. I took a few classes in that but ultimately, after my first year, decided to go on with business and marketing as my specialization. Michael Hingson 09:37 Well. But even so, VCT is, in a sense, related to marketing, although I understand it's a specialty as well, correct? Dana Prenger 09:48 Yep, very much related into it work hand in hand. I'm actually hiring for a digital content coordinator right now, so it's cool to have somebody that I'm looking for. With more of that specialized experience Michael Hingson 10:04 and and are we looking at people from Bowling Green? Dana Prenger 10:08 Yep, it's a in person position. So looking at people around the area or willing to commute? Michael Hingson 10:15 Yeah, because otherwise, bringing somebody in from out of state or from a long way away, and paying moving expenses and all that. That's a bigger challenge. Dana Prenger 10:25 Yeah, and one of the things I was involved at at BGSU that I really loved this program, it was a new program they were implementing called Life Design. So basically, it's based off of the book and research that the Stanford Bill Burnett and Dave Evans did, designing your life, but basically saying that a lot of students come and come to college and don't know their major and are undecided and trying to figure out classes. So it's just a way to build community along the way, and it's a class for first year students to help them prototype different pathways and different avenues for their life. Michael Hingson 11:05 And so do they get a chance to look at different kinds of curriculum, different disciplines and so on? Dana Prenger 11:11 Yep, different curriculum, different careers, thinking, planning out your years. If you would go in this major, join this major, do this club, basically just getting people to think outside of the box, and prototype is a big word that they used in design different pathways that work for you. How's that working? Yeah, it was really great program. I was one of the first people to come as a freshman, to have that class, and then the class evolved and grew. My second year at BG, when I became the life design ambassador, I joined the class and was helping the first year students out, and the program continued to grow, continued to grow. We actually had a new building dedication, Jeffrey, Jeff and Jan, rad, Bill center for life design, so I got to be a part of the whole new building opening, grand ribbon cutting ceremony. And just cool to see something build up. Michael Hingson 12:10 Is it still going on? Dana Prenger 12:12 Yeah, still going on. And it's a big kind of differentiator of what BGSU has compared to other colleges across Yes, Michael Hingson 12:20 I can imagine that is pretty unique, but it really sounds like a great tool, because I think a lot of people aren't necessarily as ready, and I don't know whether as ready as is the right way to put it, but as ready to make a commitment as to what major or maybe this Is that people want to really look at options before they make a decision. But either way, it's great to have that kind of a program, Dana Prenger 12:47 and being a student ambassador just helped students get adjusted. Like this is the first time a lot of kids are living off on their own, and so just being there as a reference and resource for them some things they don't feel comfortable asking a professor even just about living in a dorm or college life. I was there for a group of students. Michael Hingson 13:08 Yeah, well, I remember going down to UC Irvine and starting and I didn't know a lot about a lot of the different things that would go on. But for us back in the day, as it were, you were just kind of thrust into it and you you could learn it and but again, I think that's one of the reasons I really liked the fact that it was a fairly small college or university at the time, and I remember I was put in the dorm with all of The athletes for the campus not being an athlete, but they had World Champion water polo team and other things like that. And people would occasionally pray play pranks on me, until the day came when I got to play a prank on them. Gained a lot of respect for that. So I was pretty cool. Dana Prenger 14:00 Are you going to share the prank or keep it a secret? Michael Hingson 14:03 Well, what happened was my my guide dog, my first guide dog, Squire, who's a golden retriever with a wicked sense of humor. Squire was in my room and I was next door with another freshman. We were trying to solve a physics problem. My master's is in physics. I went back into my room and there was no squire. Well, it turns out that they had stolen squire, and they hid him and and I kind of figured that part out, but I went through the dorm looking and of course, everybody was snickering and watching me. I went into the restroom and called him, and he didn't respond. He you know, I didn't hear him anywhere. I even opened the showers, and there was no response. And finally, one of the students who had seen all this happen came over and he said, Look, Squire is in the shower. Or and we went in and opened the door, and Squire comes right out, bouncing and having a good old time, having put it all over on me, as it were. But what we did was they didn't, you know, most all the students weren't paying attention to the fact that this guy was showing me where Squire was. We hit squire again, and I went out and got really ticked, saying, What did you guys do with my dog? I'm sure you took the dog, and everybody was laughing, always in the shower, and they went in the shower, and there's no dog because we hit him elsewhere. So, you know, we got back at him. It was kind of fun. And Squire made no noise when I was looking for him, what a horrible sense of humor. Dana Prenger 15:44 Golden Retrievers are great dogs. Michael Hingson 15:46 They are. Well, it was fun. I mean, you know, it was all in it was all in good fun, but still not the best thing to do to a guide dog. But that's okay. But the the jocks were, were were, were the major players of the campus. Actually, there's a great story. Every room had a phone in the dorm. And so in one of the women's dorms, one day, one of the women started getting some obscene phone calls from somebody, and she told her boyfriend about it, who was one of the jocks, and they, one day, they they told her, if you get him on the phone, this guy calls back, try to keep him on the phone and get somebody to let us know. And they, when this guy called, One day, she got word to her, her boyfriend, and all of the other jocks. They went through the entire phone book on campus in 10 minutes, dialing every number. Found three numbers that were busy, two of which were clearly not the right ones, because they were offices and all that. And so there was this one, and they all went over, knocked on this guy's door. Can you imagine all these big water polo and football players and all that went over and knocked on his door and they said, Hang up the phone and don't you ever do it again. It was great. I mean, teamwork, what? What teamwork? So, you know, they were all pretty neat guys. I gotta Dana Prenger 17:19 say, Yeah, being part of a team is just so good, and for building your character, like growing up being on basketball team, volleyball team, my basketball team actually made it to state in the year 2019, so you really do form a nice bond with them. And even now, as I'm in a different phase of life, your work, team, workplace, just really important, Michael Hingson 17:47 just really important too. Yeah. Well, if you were to describe your hometown with one word or whatever, how would you describe it? Dana Prenger 17:55 Ooh, that's a good one. I would say tradition, just because we do have so many traditions that bring the community together, or minster school motto is tradition of excellence. So that's what I would use. Michael Hingson 18:09 So that's pretty cool, though. But you had, you've had parents who who honored you, but who also, I'm sure, did a lot to teach you things and and help you grow up in the right way. Dana Prenger 18:26 Yes, yeah, a lot of thanks to both my parents, yeah, Mark and Jody. And then I had two siblings, two brothers, siblings and one sister. So family of six, wow, the second oldest, so I had older brother kind of paving the way me younger sister, and then a younger brother, who's a senior right now, and he's debating on where to go for college, and I think he's also going to be going to BGSU Michael Hingson 18:56 well, and I'll bet Older brother especially made sure that sister was treated well, Yep, yeah, brothers do that, right, what? That was fair. That's okay. Well, so you, you worked pretty hard at it all and, and, and had a lot of fun. So tell me more about your your whole time at college, getting marketing degrees and and what all that was like, and then how you ended up going to work and going to work for somebody close by. That must have been a joy. Dana Prenger 19:34 Yeah. So yeah, I loved marketing. And as I said, VCT, I was considering that, and I could have graduated like I did in three years with just marketing, or I could have stayed longer and did an international business specialization. I love traveling. I've been to 10 plus countries, and yeah, thought about doing a study abroad because that older brother of mine, he did do a study abroad in Strasbourg. Of France, and loved it, but instead, I came across this program called the Ohio export internship program. So basically, it's a program designed for small to mid size companies in the state of Ohio, and the state helps them out by going through the whole interview process for candidate, all the screening, teaching them adequate coursework, and then they'll pay for half of the interns wages for the summer. So in the spring, I did a three credit hour course. Had a group of 20 students in my cohort, and then all different colleges in the state of Ohio participated in this too. But then I could have been matched up with the business anywhere in the state of Ohio for my summer internship, summer of 2023 and I just so happened to get matched up with smart solve and that's how I came to know about them Michael Hingson 20:57 cool well, so having been a three sport person and all that. What do you find today from all of your sports experiences that helps you in your career and and how is that all stuck with you? Dana Prenger 21:15 Yeah, definitely the hard work and the grit and drive being able to focus your energy and really go when you have to go, yeah and yeah, managing your time effectively, like when I was in sports, you still had school, you still had other things you had to do in the evening. So being able to manage your time and get a lot of things done. Michael Hingson 21:42 So you you learned a lot about time management, having to juggle three sports and everything else that you were doing. And so how did all that work when you got to Bowling Green, though, did you? Did you have as many different kinds of activities you weren't doing three sports at Bowling Green, I presume? Yeah, no Dana Prenger 22:01 less sports and more trying to focus the academics and, like I said, what I wanted to do with my life. So, yeah, I spent a lot of time being the ambassador for life design. Still did sports just for enjoyment, fun. I did an intramural volleyball League. Yeah, I was involved in the American Marketing Association. Once I found out my true passion, I really liked marketing. Was involved with that, and I was also involved in through the College of Business Dakota Dean's Advisory Council on diversity and inclusion. Michael Hingson 22:37 What did you think about that? Dana Prenger 22:42 Yeah, it was really good for me to be a part of and opened my eyes to a lot of things, because my small hometown, though I love it, and we have great tradition, we are kind of a little bubble of not a ton of diversity. So being opened up to new, new perspectives and new things that was really beneficial. Michael Hingson 23:06 Well, certainly there were other small colleges around. Why did you specifically choose Bowling Green? Dana Prenger 23:13 Yeah, I think I wanted it was a perfect distance. I still wanted to be close to my family and close to home, but also I wanted to go out and experience on my own. If I chose a school too close to home, I would just be driving home, coming, eating dinner with my parents, and not really fully immersing into my independence. Michael Hingson 23:34 So so it was kind of just the ideal distance, if you will. Dana Prenger 23:42 And being like I said, a bigger college, so there is more opportunities sporting events and games, but they had it at an affordable price too, like going to football games my friends and I love to go watch and cheer on the Falcons, but it wasn't like a big school where we had to pay a lot for the tickets as well. Students got free tickets to all sporting events. So I enjoyed that. Michael Hingson 24:06 Oh, that's cool. How big was the stadium? Dana Prenger 24:10 Pretty big. I don't know the exact size, but yeah, it's right off the highway too. So as you drive on 75 through Ohio, you'll see the stadium in the road Michael Hingson 24:24 well, but you, but you enjoyed it. Do you still do any work or activities at Bowling Green? Dana Prenger 24:32 Yeah, so I'm living in BG right now, as I work at Smart solve, they do have a program called the regional network leaders, which tries to keep alumni engaged. So I joined that, and I'm on a team with seven other individuals just helping keep the alumni connected to the university. How's that working? It's good. It's good. Great to meet. With people, and just gives me something else to do besides work in the evenings. But it's not a huge time commitment. We meet about once a month, Michael Hingson 25:10 but it works out pretty well. Well, so you worked, you worked as a life design ambassador. Do you still do anything with that program today? Dana Prenger 25:24 No, not as much as I would like to. I think they are also in the progress, because I was one of the first people to graduate with having to keep us engaged and involved. I still am connected with a lot of them on LinkedIn, and sometimes one of the life design coaches will message me if a student has questions or wants to just have a quick prototype call or conversation to learn more about marketing or their field. Michael Hingson 25:53 You're you're available to help. Which is cool. It's neat to be able to to be a part of all of that. Yeah. Which is cool. So anyway, you you were part of the export internship program and so on, and that eventually got you connected with smart solve. What attracted you to specifically to smart solve? Why did you decide that that's what you, at least were were willing to explore? Dana Prenger 26:20 Yeah, I really liked smart solve. How strong we are with our core values and vision, mission and purpose statement. Most companies say these are our core values, but they're just words on the wall, and they don't get lived out each and every day. But here at Smart solve, we do something called the daily word of inspiration. So we have about 20 full time employees on our team, and we'll just have a calendar we rotate whose day it is for inspiration, and it's just a brief 15 minute meeting, how we start our day every day. And you can share a personal life story. You can share a Bible verse, any watch a video, motivational video, anything you want to give for your inspiration. And then we start our day with word of prayer, optional. Word of prayer. Michael Hingson 27:13 Well, that's pretty cool, and certainly that's a lot of commitment. I was going to ask, why you feel that the whole idea of smart solving what it's doing generates so many important values, but it's pretty clear why that's the case. Dana Prenger 27:31 Yeah, the core values are character, drive, innovation, joy, humility and growth. All right, it's really cool to hear those lived out, and you can see our team members each embody it smart. Solve is a faith based company, but we don't discriminate or only hire people of the same faith. In fact, not everybody's Christian that works here, but we are open about it because we want people to be comfortable about it, or be knowing that we do have that optional daily prayer every day Michael Hingson 28:07 well, and I think there's value in that. I mean, it's, I think, important to recognize that there are a lot of different religions in the world. And the fact is, if you really study most religions, they all pretty much essentially end up going to the same place, and they all believe in the same basic rules anyway, which is, which is pretty important, which is, which is kind of good. Well, where did the term or the title of the company, smart solves come from? Dana Prenger 28:38 Yeah. So John, he's our current CEO, co founder of smart solve. He smart solve. He calls himself intrapreneur, because smart solve was under CMC group, which is they had a bunch of different businesses. One of their main things was supplying labels, any and all kind of labels. And this is kind of the evolution story of smart salt, water salt. One of the customers was like, our labels are great, but it would be nice if they could just dissolve or wash away, because it was an application in the back of a kitchen. How you have, like, containers, the plastic containers you have to label food days of the week and expiration dates for food safety loss. But when they were putting the containers in the dishwasher, after trying to, like, peel or scrub the labels off, there would still be adhesive, sticky residue on it. Yeah. So, so, yeah, they developed water soluble label. And so, yeah, a label that can dissolve and wash away. So day mark still sells water soluble labels to food rotation business, but John was an intern at that time and was like, I think there's a much bigger. Market for water soluble materials, besides just label for food rotation so he can, they allowed him to take that idea and run with it. So smart solve is specifically water soluble materials. We sell just water soluble paper that dissolves the labels and then also pioneering water soluble, flexible packaging, so power stock applications Michael Hingson 30:27 I remember many years ago, and I still don't know how they knew it, but I got a package in the mail and it had popcorn in it, you know, the shipping stuff, and somebody said, Oh, this is that water soluble popcorn. If you put it in water, it'll it'll melt. And I was going, No. And sure enough, it was, I don't know what visually was the clue that that was water soluble, but it was, Dana Prenger 30:58 yeah, so our company, smart solves vision is to make packaging no longer trash. We realize the increased amount of plastic packaging, or just any packaging unnecessary consumption going on in the world today. So having an avenue or a smart solution of how to solve the problem, Michael Hingson 31:21 well, you can always come up with a new kind of straw that everybody can use, that they if they throw it away, it's not going to fill the world full of plastic. That's another story. Dana Prenger 31:35 Yeah. But in microplastics, to the increasing research and studies how microplastics are impacting human health and the environment. One of the fun facts we like to share is, well, not fun fact, but sad fact that by 2050 they project that plastic in the ocean will outweigh fish in the ocean. Michael Hingson 32:04 I hadn't heard that one, but I'm not surprised which it's so unfortunate. Dana Prenger 32:09 Yeah, great garbage patches of just waste forming out in the ocean. Michael Hingson 32:15 Is there a way, has anybody looked at the fact that, yeah, there's a lot of trash out there and so on, and it's great to come up with trash that won't be trash that will dissolve. But what do you do with all the stuff that's there? Has anybody been working at all on finding ways to dissolve that stuff as well? Dana Prenger 32:35 Yeah, I think that's harder, because it's already all out in the ocean, but there are efforts and people who go out and try to collect it, but then it's like, once we take it out of the ocean, where do we put it, just into massive landfill areas? Well, that's Michael Hingson 32:51 why I was wondering if there is some sort of a chemical process that could be introduced that would dissolve a lot of that material, rather than trying to collect it and take it somewhere, but I realize it's a much more of a significant challenge to do, because you don't want to hurt the fish and you don't want to hurt the ocean. But nobody has come up with a way to just dissolve all that plastic Dana Prenger 33:15 and stuff yet. Yeah, and our material is non toxic to fish, so it's we don't want people to we wouldn't say, just throw it in the ocean, but if it would end up litter becoming there, it would dissolve. Be safer fish. There's multiple end of life avenues for smart solves packaging, which is, yeah, flushable too. So some customers of ours are like toilet bowl cleaner cleaners or feminine care tampon packages that is flushable, so you can just flush the packaging down the toilet Michael Hingson 33:49 right, which, you know, and all of that is very important, but it still seems to me that hopefully somebody someday will figure out a way to dissolve All the stuff that's out in the ocean, yeah? Because I think collecting it is never going to happen as fast as it gets thrown in the ocean in the first place, Dana Prenger 34:09 yeah, especially in different countries around the world where there's not as adequate systems set up for landfills or recycling and waste is just much more incremental. Michael Hingson 34:22 So when you graduated and you started at Smart solves full time, what did you do? Dana Prenger 34:31 Yeah, so, actually, so the Ohio export internship program, I was a full time intern for the summer of 2023, okay, and then I was finishing my final year at school at BGSU, but they offered me to stay working part time. So I did work part time at Smart solve. My senior year of BGSU, I was a sales development rep, so business development, I had to do a lot of cold calling, so you just pick up the phone try to call people. So tell them about smart solve and so, yeah, I did that until I graduated in May, and then they kind of knew that they wanted more marketing support, and I liked marketing better than the sales prospecting. Sales, yeah, so they created a position for me, marketing coordinator, what was Michael Hingson 35:22 it like selling smart solve did you find that there were a lot of people who were very pessimistic or skeptical about what it could do? Or were you able to demonstrate pretty, pretty easily that in reality, sports fans it works? Dana Prenger 35:38 Yeah, I think smart solve products were easier than most things to sell and communicate about because, like we said, it really is a product that is better for people, better for the planet. I said our core values earlier in our vision, but our mission statement is enabling people to better care for the planet by pioneering Zero Waste packaging technologies, so smart solves. Big slogan is zero waste, zero hassle, zero hassle in the consumer. So it's cool to share that with prospects, and they would be more receptive, I feel like, than selling products that people don't necessarily need or want, but still in any industry, no matter how cool the product you have, when you're cold calling people on the phone, you're going to get some of those people that are like, how did you get my number? Or I don't want to talk, or just denies and ends the phone on you. So yeah. Well, that happened a lot of character building, doing that. Michael Hingson 36:38 I experience it oftentimes today, looking for speaking opportunities, even so, same concept, yep, and I've been selling my whole life, so I'm I'm fine when there are objections, when I at least there's a lot of truth to the to the fact when I at least get an objection, at least I can then go off and deal with it, but the people who just shut you down and you don't even get the opportunity to deal with the objection. That's a different story. Dana Prenger 37:06 Yeah, it really does. Michael Hingson 37:07 So was John a chemist? Or how did he develop Dana Prenger 37:11 all of this? Yeah, so John had a team of like, independent contractors that he would work with, and also just some of the knowledge with the water soluble label coming from CMC, but yeah, we have a lot of different team members now, research chemist employees that helped bring this product to life. And one of the cool things is doing a new product launch. So all of our typical water soluble materials we have today you can still buy, but we just now launched a new product called Pure nil zero, which is a completely plastic free, 100% bio based packaging substrate solution Michael Hingson 37:58 is packaging constructed like that, more are less stringent or sturdy than the more traditional kinds of packaging. Or is that something that you've been able to overcome and it's not any less durable? Dana Prenger 38:16 Yeah, it depends. It all depends on what you're trying to package in it. Yeah, it won't be as strong as plastic, but a lot of customers will use it for, like, powdered solutions. So obviously, if you have, like, liquid hand soap, you can't put that in our package, or it will start to break apart. But there's a lot of like, travel and convenience powdered packets that work great in our material. And the thing about pure no which is this new product, it is approved for direct food contact. So our other packaging is more agricultural, personal care, laundry, dish, a lot of those applications, this new product is approved for direct food packaging. So say you would have a powder drink, pack, mix, instant coffee, and eventually we want to get into more snack packaging, but there becomes certain limitations with oxygen and moisture barrier, Michael Hingson 39:12 yeah, well, you know, but that's still, it's it is really fascinating to hear about this, though, because there's, there's so much that that goes into it, it's really kind of fascinating to to see. Do you have customers all over or mainly in Ohio or what? Dana Prenger 39:33 Yeah, we do have customers all over the world. In fact, a lot in the European, European union, union that area, a few customers in the UK, since sustainability, new laws are happening all over. Michael Hingson 39:49 So you recently became the marketing manager. Tell us about that. Yeah. Dana Prenger 39:54 So yeah. I was very, very rapid upward marketing coordinator. For a while, and then just the end of this year, I got the promotion to Marketing Manager, which is great because I yeah, thank you. Get to manage content creators, to have somebody that creates blogs for us, somebody that helps with video support, especially because the water soluble material, it is so cool to see it, dissolve yourself. So yeah, doing a lot of video creation, and then, as I mentioned earlier, we're hiring for a digital content coordinator, a full time in office role. Michael Hingson 40:34 So are other companies doing the same kinds of things that smart solve does? Dana Prenger 40:39 There's a few, not a ton, but there's other bio based solutions. So for example, one company is using seaweed to make packaging, and there's other bio based materials, but not many water soluble packaging. Michael Hingson 40:57 So what makes smart solve unique? Dana Prenger 41:00 Yeah, we are unique for the ability to help you come to market with it. Our materials printable too. So some of the other like plastic PVA based, say laundry packs or dish packs, it's that plastic ours. You can print on it so you can have certain branding or safety warning instructions. Remember the challenge few years back when kids were trying to eat Tide Pods? We say, how different would it be if you could have had a big warning logo or image on the pod itself for them not to consume? Michael Hingson 41:38 Yeah, well, that's of course, the issue is, will they really pay attention to it or not? Dana Prenger 41:45 Yeah, also true, but we do think there's a good branding perspective too. Just to have brand on it, have instructions. We get. Our packaging is a little bit more expensive than just plastic and traditional uses, but we try to show our benefit by being better for the planet, better for the environment, and you do get a lot of good marketing. ROI, some of our customers have said using the materials and videos and being able to make a lot of sustainable claims has helped their company Michael Hingson 42:21 as a whole. So what kind of goals do you basically have as the marketing manager at Smart solve for what you're looking to do over the next few years? Dana Prenger 42:31 Yeah, one of my big grows goals is just growing, growing our followers, growing our reach. I feel like not a lot of people know about smart solve or know about our materials. So we have a LinkedIn page, since we are a B to B business, we also have Facebook and Instagram, but LinkedIn is our primary social that I'm looking to grow. So I think I shared with you smart solves LinkedIn profile, if you want to include that, or if any of the listeners today want to give us a follow, I'd really appreciate it. Michael Hingson 43:03 Well, absolutely that makes sense to do. Dana Prenger 43:07 Well also just increasing website. I help add new pages on our website, increasing our web visitors, new traffic, and creating more leads and sales qualified opportunities for our sales team, Michael Hingson 43:21 so dealing with diversity and and such, what do you do to make sure that your materials are accessible for people who don't necessarily read the print or who aren't going to be able to see pictures on the websites and so on. Do you have you all done a lot with that yet? Dana Prenger 43:42 Yeah, we're getting into improving and open to recommendations and suggestions. A lot of with the package itself, we leave up to the individual brands who sure have the product, because we're just the packaging supplier, not actually the end brand that uses it, but yeah, our website, I we use a site to do that, trying to become more accessible. There's so many ways to learn and do it, so, yeah, Michael Hingson 44:15 well, but it makes sense to do so with all the sports and stuff background that you've had, and we talked about this a little bit already, but what lessons from sports and leadership and all of your experiences have translated most into what you're doing today? Dana Prenger 44:37 Yes, I would say I'll tie it back to drive that one of our core values at Smart solve, and just as an athlete, having to really drive, whether that be your mental state, getting in the right mindset before a game or big competition meet, you. And just putting your effort into your skill to perfect it Michael Hingson 45:06 well, and an important thing to do by any standard. So, you know, a lot of people have jobs, they have worked in various places, they've matured and so on, but a lot of times there's kind of a defining moment that shows them that what they're doing is really what they wanted to do and so on. Do you have a defining moment like that that said this is really it? Dana Prenger 45:37 Yeah, that's a good question. And I think life is a journey, and there's always going to be small moments throughout I haven't had one big knock me off my feet moment that's shaped everything, but more kind of collectively built up small moments, small hurdles, small challenges that's got me where I am Today, any specific challenge that comes to mind, yeah, I would say. I would say, just going through college and yeah, figuring out my path and different setbacks along the way, throughout, trying to figure out my major and things and one of a small, funny setback, but not that big of one. I mentioned it as I was 16 years old, going to get my driver's license from sports. I had an injury and sprained my ankle, so I couldn't walk at the time, but I really wanted to get my driver's license, and it was my left foot, so not my right foot. So I my parents, the car that we had was a minivan with all my siblings, so Driver's Ed test, I'm pull up in this minivan, and I didn't want to let that setback delay me from passing my driver's test, so I had my crutches, crutched out, put my crutch in the back of the car, and then drove, using my right foot to pass my driver's test. Michael Hingson 47:10 And you passed your test, huh? Yes, and you did well on the written part as well, yep. Well, all I have to say is I think you should come out here to Victorville and spend a little bit of time the way people drive out here is crazy. I still submit that they ought to let me have a license, because I am sure that the way I would drive is every bit as good as the way people drive in Victorville right now. Wow, I don't see the problem myself. Dana Prenger 47:40 Yeah, and it's crazy. With innovation, the new things coming up, like nowadays, the autonomous vehicles, I'm curious to see in the next years how that will impact driving. When I am older and have children, when will they have to get their driver's test like that? Or there's some bold suggestions that say in many years to come, you won't have to drive a car. Michael Hingson 48:07 Well, I, in all seriousness, am really of the opinion that it will be great when autonomous vehicles are really as stable and as foolproof as they ought to be, because I think that we really do need to take driving out of the hands of drivers. It's just too many people to do too many crazy things on the road. The reality is that for blind people, and it's not going to be in prime time, certainly in the very near future, but the National Federation of the Blind challenged private universities and companies to develop a car a blind person could drive, and I don't mean an autonomous vehicle, but literally one that would provide the information so that a blind person could drive it just like a sighted person. And if you really look at driving, what is driving and why is it that blind people can't do it well, the answer is, because we don't have a way to get the information in as timely and as functional a way as sighted drivers do with eyesight. And the the people who realize that actually developed a vehicle that a blind person could drive. If you go visit the website of the National Federation of the Blind nfb.org, and search for Blind Driver Challenge, you can actually see a video of a blind man driving a vehicle around the Daytona Speedway right before the 2011 Rolex 24 race. Wow, and he wasn't driving it with people communicating with him through walkie talkies or anything like that, the car was literally transmitting the information to him that allowed him to drive the vehicle, drive through obstacle courses and do a variety of other things, pass a vehicle and so many other things. Because the fact is, today, the technology exists to provide that information to blind people, but it's not ready for prime time, and probably won't be, but autonomous vehicles are coming, and I really am looking forward to the time that they really work and work well, because they're going to make life a whole lot better for everyone. And I'm serious when I say taking the hand, the driving out of the hands of drivers, is pretty important to look at, yeah, so it'll be interesting to see how all that goes. So we've been talking about drive why other why? Else wise, did you really want to use Drive and make that kind of a theme for what we're talking about today? Dana Prenger 50:48 Yeah, I think drive just reflects the path that people have for life. And drive you always want to keep going being a goal oriented, focused person. There's a lot of things, and other people do experience many setbacks. And what I've learned from your story as well. When trouble would come your way, you didn't just stop. You kept moving, kept driving in a direction. Sometimes you might not always get from point A to point B. You might have to do a little bit of a detour in the journey of the drive, but yeah, that's kind of why I thought drive would be a good conversation topic word for today's podcast. Michael Hingson 51:29 But the reality is that that you can succeed. I tell people all the time that I reject the concept of the term fail, because if you fail, that's kind of an end all. You just, you just screwed up. Well, you didn't screw up. The issue isn't failure. The issue is what do you learn from it? And the issue is how you you move forward. And so I've learned that in reality, when things don't go right, I'm my own best teacher. I'm the one that has to take that information and internalize it and figure out how to move forward, people can suggest people can help. And I think that's important. But for me, personally, and for every individual on the planet, ultimately, we have to internalize it and make it succeed, which is, I think, so very important. Dana Prenger 52:19 Yeah, connecting some of those points is what we would talk about in life design too, because students would come and if they wouldn't pass a certain class or wouldn't do a certain thing, they would see it as a failure. And it's reframing failure and redefining it that, yeah, it's not, in fact, a failure, but a learning opportunity and experience Michael Hingson 52:41 it is. It's a growth opportunity by any standard, and that is something that we all really need to work on, because failure just isn't isn't fair and it isn't right, and we've got to get away from thinking that it is, Dana Prenger 52:56 and even reframing your experiences or statements you choose to say and think and believe about yourself like I could. I'm, as I said, one of a younger professional. Sometimes it can be intimidating or room full of people that know more than you. I could be down on myself. And look at it and say, Oh, I'm the youngest here. I am most inexperienced. I don't have as much skills or sets, or I could reframe it and think of it in a positive light and say, I am young, I do. I offer a new mindset. I bring new skills, new things that aren't already established. So kind of having that confidence and positive outlook to be able to reframe Michael Hingson 53:42 the other part of that. The other part of that, though, is that, yeah, you're young and all of that. But clearly some people have thought that you have a lot to contribute, and you're already doing that. And so obviously life is, is a is a place where we can learn, and we do need to continue to learn, but, but the reality is that we can always find learning as an end, as an adventure, and something that we need to do. And I think that that's exactly what we should we should be doing regularly, because it's always all about learning, yep, which really makes a lot of sense. So for you, what's next? For you? Do you have any notion? Dana Prenger 54:32 Yeah, I think I'm excited to continue developing this role, this new marketing manager role at Smart solve. I do like to travel. As I said, I've been to a lot of different countries, so wanting to further learn more about the world, new people, new places. Yeah, I want to have a family. I have a boyfriend that we're getting kind of serious. So looking for. To that next phase of my life and how well of a role model my mom was for me, I do want to be a mom as well someday. Cool. What countries have you been to? Yeah, I've been to Mexico, been to Portugal, been to Spain, one of the recent family trips. We just got back from Costa Rica. It was gorgeous there. We left right after Christmas and got back January 7 of this year. So that's why I'm still a little tan from the trip for you. But yeah, it was a good mix of adventure, zip lining, rock climbing, hiking, and then also just getting to relax and be in warm weather by a beach. Michael Hingson 55:46 What are what other countries, Dana Prenger 55:49 other countries that I've been to, went to Punta Cana, that was a very nice one, that Dominican Republic as the country, yeah. Michael Hingson 56:02 Cool. So the whole family went, Dana Prenger 56:07 yeah, all six of us. Wow. It works out nice because I have one sister and two brothers, and then my mom and dad. So it's kind of perfect, three and three, three girls, three boys. Michael Hingson 56:18 Yeah, that's, that's pretty cool. I'm glad that you you get a chance to have some of those experiences. What have you learned by going to other countries? Dana Prenger 56:29 Yeah, I've learned a lot just the way of life, the way they do things. Speaking of since we just got back from Costa Rica, one of the sayings they say all the time is Pura Vida, just pure life and kind of a more, not as upbeat, fast, hard paced environment as the US more free, yeah. But also it depends on the trip too. I've done some local mission trips. I wanted to do an international mission trip. I had it scheduled, but then that's when covid happened, so I had to cancel that. So bucket list coming up soon, I'm going to do a international mission trip. But it is different when you're traveling for just enjoyment vacation versus other purposes. Michael Hingson 57:19 You find that a lot of places where you visited, don't tend to take, and I don't mean this in a negative way at all, but don't take life as seriously as we tend to try to do here. Yeah, yeah. And it's, and it makes a lot of sense to lighten up a little bit, and then ought to do more of that. Well, if people want to reach out to you, how do they do that? Dana Prenger 57:42 Yeah, they can message me on LinkedIn if they have a LinkedIn profile, or they can go to smart solve website, contact us through there. What's your LinkedIn name to me? Yeah, Dana, just my name. You can search it. Dana pranger. Dana, D, a n, a pranger, P R, E N, G, E R, Michael Hingson 58:04 okay, well, I hope people will do that. This has been fun, and you've got a lot of good insights that you've offered, and we're going to have to after you your marketing for a while, we'll have to have you come back and tell us Dana Prenger 58:19 more stories. Yeah, that would be wonderful. And, yeah, thank you for having me as a guest. Super fun. Yeah, we'll see you, John. Yeah. Now we'll get John on and he can, I gave you a little warm up to smart solve. He can get into more of the details. Michael Hingson 58:36 Well, I want to thank you, and I want to thank everyone for being here today. We really appreciate it. Love it. If you'd give us a five star rating wherever you are, and also, even more important than a rating, please give us a very positive review. We really love your reviews. People will and do monitor and read and watch these podcasts more when people review them. So we'd love you to voice your thoughts. If you'd like to reach out to me. I would love to hear from you, and especially if you might know and Dana you as well. If anyone else, in addition to John, who ought to come out on on unstoppable mindset podcast, feel free to email me, and we're changing the address so it's easy. It's speaker, S, P, E, A, K, E, R, at Michael hingson, M, I C, H, A, E, L, H, I N, G, s, O, n.com. Love to hear from you. Love to get your thoughts. And we'll we'll value them a lot. And if you know people who ought to come on, please introduce us. But again, Dana, I want to thank you for being here. This has been absolutely a lot of fun, and hopefully we'll get to do it some more in the future. Dana Prenger 59:48 So thank you. Yes, this was great. Thank you, Michael, Michael Hingson 59:55 thank you for being here with me on unstoppable mindset. I hope to. Day's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about if you're ready to go deeper into the ideas that shape how we see ourselves and others, I have a free gift for you. Head over to Michael hingson.com and download my free ebook blinded by fear, it explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening, keep learning, keep questioning and keep choosing to live with an unstoppable mindset. You you.
Your All-Access Pass to the Marching Arts.Marching band drill design is evolving—and OpenMarch is helping lead that change.In this episode of On A Water Break, we sit down with Alex Dumouchelle, Founder & Lead Developer of OpenMarch, and Aleksi Saario, OpenMarch's Marketing Manager, to talk about how their free, open-source drill writing platform is changing access, collaboration, and creativity in the marching arts.This conversation digs into where OpenMarch started, why open-source matters, how real programs are already using it, and what the future of drill design could look like when more designers actually have access to the tools.In this episode: How OpenMarch got started Why open-source matters in the marching arts How the platform lowers barriers for designers and educators Real-world use in marching arts programs What's next for OpenMarchFeatured Guests:Alex Dumouchelle — Founder & Lead Developer, OpenMarchAleksi Saario — Marketing Manager, OpenMarchFind OpenMarch:Website: https://openmarch.comTeam / About: https://openmarch.com/about/Instagram: https://www.instagram.com/openmarchappYouTube: https://www.youtube.com/channel/UCtDQuvHRnj-GQ_GrNbpNYhQHosts:Joey Montes — https://www.instagram.com/marchingbymontesRicardo Robinson-Shinall — https://www.instagram.com/ricardorrobinsonFollow On A Water Break:Instagram: https://www.instagram.com/onawaterbreakFacebook: https://www.facebook.com/onawaterbreakTikTok: https://www.tiktok.com/@onawaterbreakListen Everywhere:https://plinkhq.com/i/1653637341?to=pageWatch More OAWB:Weekly Episodes: https://youtube.com/playlist?list=PL600p0k2IuT4vhEIgopl8XDO-pU3YOR77OAWB With: https://youtube.com/playlist?list=PL600p0k2IuT5c48Q_cvR1ATvbaQ1QGcN4Sponsor:Guard Closet: https://www.guardcloset.comGot a question or want to be on the show?Email: onawaterbreakpodcast@gmail.com
Amy Beadle, Marketing Manager for Visit Springfield, joins Lisa Dent to share Springfield is celebrating the 100th anniversary of the legendary Route 66! Learn more and find Visit Springfield’s list of Route 66 Centennial co-branded events, plus the Route 66 Itinerary, at visitspringfieldillinois.com!
Recorded live for the first time at the 7th Digital for SMEs (D4SME) Roundtable, this special episode is hosted by Shayne MacLachlan and Alix Philouze. While 61% of SMEs report using AI, three quarters remain beginners, highlighting a gap between adoption and confidence. Joined by entrepreneurs Regitze Vestergaard Jacobsen, Robyn Baker and Leonardo Baggiani, the discussion explores how small businesses are experimenting with AI, managing cyber risks, navigating costs and skills gaps, and protecting jobs, identity and the human touch. A candid, on the ground conversation to explore what matters most to entrepreneurs facing these challenges today. Hosts: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities. Alix Philouze is a communications co-ordinator at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities, where she works with both the SME and Entrepreneurship division and the Cities, Urban Policies and Sustainable Development division. She holds a degree in European Studies from Trinity College Dublin. Guests: Robyn Baker | https://www.linkedin.com/in/robyn-baker-257924396/ Robyn Baker is an entrepreneur based in The Netherlands who loves supporting small businesses succeed on competitive eCommerce marketplaces. Through her business Unicorn Copy & Strategy, she provides the written and photo content needed to launch products online with a focus on AI optimization to maximize product visibility and brand growth. Leonardo Baggiani | https://www.linkedin.com/in/leonardo-baggiani-488216116/ A former Chef, Leonardo Baggiani transitioned to management to ensure business resilience. Leveraging an Agronomy degree and Food Quality Master, he directs cultural-site cafés through public-sector collaborations. His human-scale approach prioritizes staff well-being, promoting the vital social essence of traditional neighborhood hubs also in tourist areas. Regitze Vestergaard Jacobsen | https://www.linkedin.com/in/regitze-vestergaard-jacobsen-12025b97/ Regitze Vestergaard Jacobsen is a Sales and Marketing Manager in the Danish hospitality sector at Hotel Gl. Skovridergaard and Conference Center, where she works hands-on with AI to turn digital potential into real business value. She focuses on saving time, personalising guest experiences, and improving visibility. Her core belief is clear: technology should support people, not replace them, and be simple enough for SMEs to actually use. To know more about the D4SME network https://www.oecd.org/en/networks/oecd-digital-for-smes-global-initiative.html For the latest SMEs policy https://www.oecd.org/en/publications/empowering-smes-in-the-age-of-ai_bf5a9816-en.html To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters #oecdpodcast #oecd #ocde #SMEs #AI #business #digital
Many distribution companies assume they're not interesting enough for social media. Kevin Keigley, Marketing Manager at IPS Packaging and Automation, disagrees. In this episode of the MDM Podcast, Keigley shares how he built a brand presence for a 50-year-old packaging distributor and emphasizes the power of storytelling in connecting with customers and attracting talent.Takeaways:Authentic storytelling builds brand trust and attracts top talent.Brand storytelling is more urgent than ever, especially in the age of AI and digital marketing.Kevin Keigley will be presenting "The Power of Storytelling" at NAW's SHIFT Conference in Denver on May 13. Register here: https://www.naw.org/events/shift-2026/
In this episode, Oleg Korolov, Marketing Manager at The Electric Car Scheme, breaks down how their innovative EV salary sacrifice model benefits both companies and employees while accelerating electric vehicle adoption. He shares how a strong SEO-driven content engine fuels massive organic traffic, with over 10 pieces of content published weekly. Oleg also dives into the real challenge: converting that traffic in a complex B2B2C journey. From simplifying user flows to leveraging strategic CTAs, he explains how marketers can turn visibility into measurable results. This conversation is packed with actionable insights on SEO, UX, and conversion strategies for growth-focused teams.
In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Luke Hancock, Marketing Manager of Local Initiatives at Bin There Dump That, for an in-depth conversation on modern franchise marketing. Luke explains how his team has evolved its local marketing approach in the post COVID environment by moving away from siloed tactics and building a fully integrated strategy that aligns corporate efforts with franchisees. He outlines how they strengthened their presence on Google through Business Profile optimization and improved citation management, while also developing a custom suite of AI-powered GPT tools designed specifically for franchise owners.The discussion highlights why high-quality content remains essential for strong SEO performance and examines how AI is reshaping the search landscape, making diversification more important than ever. Luke also shares how effective data integration can transform insights into meaningful action. He offers an honest perspective on key lessons learned, including resource allocation, franchisee training, and the critical role of clear documentation in scaling marketing efforts efficiently without overwhelming teams.
It's YOUR time to #EdUp with Ariana Keil, Senior Growth Marketing Manager, Canto In this episode, recorded Live from the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,YOUR host is Dr. Joe SallustioHow does a Digital Asset Management (DAM) company founded in 1990 serve 30% higher ed customers with the same pain points around finding content & version control?Why does streamlining workflows make 3 to 4 person marketing teams feel like 10 when they can't spend 90 minutes finding images?What makes DAM essential for universities needing rights management, privacy controls & multilingual search across campuses?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Become an #EdUp Premium Member today!
Send us Fan MailThis week on The Fresh Bunch, we welcome two very special guests — Valentina Armellini, the new Marketing Manager at Chrysal USA, and Kyle Armellini, Terminal Manager at Atlanta Armellini.The married couple shares the story of how they met and how they each navigate the unique challenges of today's floral industry from two different sides of the business. From logistics and transportation to floral spray colors and flower care, we dive into what keeps the floral supply chain blooming.Along the way, we play a fun Newlywed Game, talk about what's ahead for both Chrysal and Armellini, and Mimi even crowns Kyle and Armellini as the NEXTGEN Prom King & Queen.It's a lighthearted episode filled with laughs, insight, and plenty of flower care talk.A true legacy in bloom — from two powerful floral brands. https://www.instagram.com/chrysalusa/ https://www.instagram.com/armellinilogistics/
Hosts Regan Brown, along with co-hosts Bill Mann, General Manager at Paradise Pools, and Brad Bacome, Certified Community Manager at The Manor, are joined by Megan Hall, Senior Attorney at Adams Stirling, and Megan Hupe, Regional Business Development and Marketing Manager at The G.B. Group Construction and Painting. This episode dives into the real impacts of SB 410—covering everything from new front-page reporting mandates to the complexities of inspection reports and recordkeeping challenges. It also highlights the risks of outdated records and blacklists, along with practical strategies to stay compliant, protect your community, and avoid legal liabilities.
In this episode, Rob Fickett and teammate Kenny Mayo sit down with Jared Larsen, Marketing Manager at OnX, for a deep dive into the tool that's changing the way hunters scout, navigate, and succeed. Jared shares his personal journey. From his roots in hunting to landing a role with one of the most impactful brands in the outdoor space.The conversation breaks open everything OnX: must-know features, recent releases, and what's coming next. Whether you're a seasoned hunter or just getting started, this episode is packed with practical insight that can instantly level up your game. Jared also highlights expanding features for Canadian users and puts out the call for feedback to help shape the future of the platform.But it's not all tech talk. Jared dives into his unforgettable moose hunting experiences in Alaska, what he's gearing up for this September, and why drawing a coveted Maine moose tag is at the top of his list.From backcountry stories to next-level scouting strategies, this episode delivers value, laughs, and serious inspiration for anyone chasing big game.If you hunt, scout, or dream about it... This one's a must-listen.Support the showFind us on Facebook! Click Here!Find us on Instagram! Click Here!Find us on Youtube! Click Here!Check out or website! Click Here!
Season 6 of Own It! From Women Lead Change is all about dynamic duos, showcasing how these powerful partnerships shape leadership, growth, and impact and proving that we all lead better when we work together. This week, Marketing Manager and Podcast Producer, Mackenzy Caligiuri interviews the dynamic duo of the Women Lead Change team, CEO, Tiffany O'Donnell and Director of Operations, Morgan Schmall. On today's episode, Tiffany and Morgan talk about their journey at Women Lead Change, how the organization has grown and how trust plays into their partnership and leadership. Follow Women Lead Change on Facebook, Instagram and LinkedIn and visit wlcglobal.org for more information.Support the show
Send us Fan MailIn this week's episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.
Join us in beautiful San Juan as we chat with a force behind many unforgettable live event experiences in Puerto Rico – Roxey Garcia, Founder of RXY Marketing. We talk with Roxey about starting her company, which provides promotions, event production, artist logistics, and digital marketing to not only tours and venues but also other businesses in the area. She talks about the emphasis she puts on being a great communicator and reliable, offering solutions to problems and support during stressful challenges. We talk with her about working at the historic Bad Bunny residency in Puerto Rico, and his impact as an artist in the area as he has grown from his first tour to a global superstar. Roxey walks us through her career history from starting as a Premium Concierge at Coliseo de Puerto Rico, transitioning into digital marketing to help build their brand, going to school to get her MBA, and then opening Coca Cola Music Hall as the Marketing Manager before starting her own business. Enjoy this inspiring, fascinating episode that takes you inside live events in Puerto Rico and what it's like to start your own agency. Roxey Garcia: LinkedIn | Email RXY Marketing: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
First, hear from Cherith Aven, a Principal at Mannford Public Schools, as we talk about how the Oklahoma Educators Run Club fosters community and wellbeing among Oklahoma educators. Then, meet Al Maeder, a physical therapist and the 2023 and 2025 Men's Marathon winner! And finally, meet Carrie Jacobs, Public Information and Marketing Manager for OKC Parks to learn more about how OKC Parks partners with the Memorial Marathon. The 2026 OKC Memorial Marathon takes place the weekend of April 24 through the 26th. Visit OKCMarathon.com and sign up to run, walk or volunteer.
We love many things about Austin, but today's episode is all about the things we hate. Host Nikki DaVaughn, producer Elissa Castles, and executive producer Eva Ruth Moravec asked each other: “Where would you take someone in town if you hated them?” Tune in for our worst bad day itineraries, and stay until the end to find out whose is the ultimate worst. Want some more Austin news? Then make sure to sign up for our City Cast Austin newsletter.. And don't forget– you can support this show and get great perks by becoming a City Cast Austin Neighbor at membership.citycast.fm Follow us @citycastaustin You can also text us or leave a voicemail. Interested in advertising with City Cast? Find more info HERE If you enjoyed today's interview with Tess Rowser, the Marketing Manager of the Water Lantern Festival, learn more here. Learn more about the sponsors of this March 19th episode: Duer - get 15% off your first order Window Nation
This is an Audio Edition episode—originally published on YouTube and optimized for audio listening.Changing careers can feel overwhelming when you don't know what skills matter, how to position yourself, or how to get employers to believe in your experience. The good news is, there's a fast and easy way to get all of that information while boosting your chances of successfully changing careers. In this video, I'll show you how to use ChatGPT and LinkedIn to quickly find people who have already made the exact career transition you're trying to make, so you can learn from their journey and shortcut your path. You'll discover a simple, four-step strategy to identify companies in your current industry, build a target company list, and use LinkedIn filters to surface professionals who successfully moved from your field into your dream job. This method gives you real-world examples of what works, reveals the exact skill gaps you need to close, and helps you build authentic networking connections that can lead to referrals and interviews. If you're pivoting careers, this LinkedIn + ChatGPT workflow will make your transition 10x easier and dramatically increase your chances of landing a role in your target industry.
Matt is joined by General Manager of SPRO Corp in the USA and President of SPRO Europe, Kazutomo Nakamura, and Sales and Marketing Manager for SPRO Corp., Syd Rives, to talk about the sudden success of the Hideup Coike bait in recent professional bass tournaments. SPRO is the exclusive distributor for Hideup products in the United States. Kazu and Syd talk about their relationship with Hideup founder Hideo Yoshida, bringing the bait over to the United States, how to rig it, how and where to fish it, and what's next on the horizon. CHECK OUT THE HIDEUP COIKE FULLCAST AT OMNIA FISHING:https://www.omniafishing.com/p/hideup...CHECK OUT THE HIDEUP COIKE 17MM AT OMNIA FISHING:https://www.omniafishing.com/p/hideup...CHECK OUT THE FULL COLLECTION OF HIDEUP AT SPRO:https://www.spro.com/collections/hide...ABOUT BTL:BASS TALK LIVE (BTL) was voted by fans as the “Best Bass Fishing Podcast of 2025” in the Best On Tour Awards. BTL is the industry's longest-running live show, providing an unfiltered, deep-dive look into the professional bass fishing world through expert tournament analysis and high-profile guest interviews. Started by Mark Jeffreys and now hosted by Matt Pangrac, the show has connected fans to the "game behind the game" for the past 22 years with real-time insights. ABOUT THE HOST:Matt Pangrac is a fixture in the professional bass fishing community, serving as the host of the industry's longest-running live podcast, Bass Talk Live while competing in the Bassmaster Opens. His career in the industry spans over 15 years, moving from a founding member of the University of Oklahoma fishing team to a decade-long role as a senior writer for The Bass Zone. Since 2021, he has contributed to preserving the sport's history as a member of the Bass Fishing Hall of Fame Board of Directors. In June 2025, he and partner Andrew Upshaw led Team USA to a gold medal victory at the Pan-American Bass Championship in Mexico, where they also secured the individual top spot on the podium. Combining his media background with tournament experience, Pangrac remains a central voice in the sport's ongoing evolution.
Laura Pochodylo is a music industry professional based in Nashville, Tennessee. She currently works with Sun Records, the historic American label known for launching legendary artists like Elvis Presley and Johnny Cash. She serves as a Marketing Manager for Sun Records, where her work focuses on revitalizing the label's presence, planning catalog releases, and shaping how the company connects with both longtime fans and new audiences. Founded in 1952 in Memphis, Tennessee by producer Sam Phillips, Sun Records is widely regarded as the birthplace of rock and roll. Phillips set out to capture the raw, emotional sound of Southern blues, gospel, and country music, recording artists with a stripped-down, energetic style that became the label's signature. Sun helped launch the careers of legendary artists including Elvis Presley, Johnny Cash, Jerry Lee Lewis, and Carl Perkins, shaping the sound of modern popular music. Today, Sun Records remains an active label while preserving its iconic legacy. The original recording space, now known as Sun Studio, is a historic landmark and major tourist destination in Memphis. Through catalog reissues, vinyl releases, and carefully selected contemporary artists, Sun continues to celebrate its heritage while influencing new generations of musicians inspired by its groundbreaking sound. www.sunrecords.com About Music Matters with Darrell Craig Harris The Music Matters Podcast is hosted by Darrell Craig Harris, a globally published music journalist, professional musician, and Getty Images photographer. Music Matters is now available on Spotify, iTunes, Podbean, and more. Each week, Darrell interviews renowned artists, musicians, music journalists, and insiders from the music industry. Visit us at: www.MusicMattersPodcast.comFollow us on Twitter: www.Twitter.com/musicmattersdh For inquiries, contact: musicmatterspodcastshow@gmail.com Support our mission via PayPal: www.paypal.me/payDarrell voice over intro by Nigel J. Farmer
© 2020-2026 Ivy Podcast Discovery LLC
