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TakeawaysSam's background in coffee started with Dunkin' Donuts and coffee milk.Her first job in coffee was with coffee extracts.Marketing in coffee involves a variety of tasks and events.The coffee industry is heavily influenced by the people involved.Navigating market changes can be challenging for marketing efforts.Sam values the willingness of others to share knowledge in the coffee community.Covoya aims to be more present in the market and at events.The importance of storytelling in marketing coffee products.Sam enjoys a simple life filled with family and cooking.Having pets adds joy and comfort to her home life. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY
What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they're worth? In today's episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that's redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250 producers, and the key marketing strategies they use to build customer loyalty, increase store visits, and grow the local food economy. We also dig into his best advice for small farmers looking to improve their marketing—without burning out. If you're a local food lover, a farm marketer, or someone looking for a replicable retail model that actually works, this episode will stretch your thinking in the best way. Podcast Guest: Alex Blume, Marketing Director for Argus Farm Stop Alex Blume is the Marketing Manager for Argus Farm Stop, a 7-day a week market stocked exclusively with products from local farmers and producers. Alex has been leading the marketing team at Argus Farm Stop going on two years now, and has been with Argus Farm Stop since 2022. Before that, Alex worked on the Whitney Farmstead, a regenerative ranching and maple sugaring farm in Ann Arbor. Alex comes originally from Dallas, Texas, where he worked in the local music industry as a promoter after received a double major in Music and Marketing at Southern Methodist University. In his work, Alex tries to increase the reach and accessibility of local produce and products that strengthen the community around us to a wider and more diverse audience. Argus Farm Stop website: https://www.argusfarmstop.com Follow them on Instagram: @argusfarmstop Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
In this episode, Lisa Holder, the Communications and Marketing Manager for the City of Sanford, interviews Amy Michaels, the Development and Permitting Manager for Development Services. They delve into the details of the city's permitting process, discussing how various city departments collaborate, the challenges faced in permitting, and the ongoing efforts to improve the process. Amy highlights initiatives aimed at helping citizens submit permits accurately, ensuring projects move smoothly through each stage toward successful completion.You can call the permitting department at 407 688 5150.Thanks for listening.
Aubrey converses with Sihle Mofokeng, Movement and Marketing Manager at Allan Gray Makers, about Allan Gray Makers’ recent launch of Artisan of Mzansi 2025 campaign to draw more attention to technical trades and inspire young people to pursue artisanal careers. The company says this will help accelerate the growth of small and medium businesses. The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
What's up everyone, today we have the pleasure of sitting down with Joshua Kanter, Co-Founder & Chief Data & Analytics Officer at ConvertML. Summary: Joshua spent the earliest parts of his career buried in SQL, only to watch companies hand out dashboards and call it strategy. Teams skim charts to confirm hunches while ignoring what the data actually says. He believes access means nothing without translation. You need people who can turn vague business prompts into clear, interpretable answers. He built ConvertML to guide those decisions. GenAI only raises the stakes. Without structure and fluency, it becomes easier to sound confident and still be completely wrong. That risk scales fast.About JoshuaJoshua started in data analytics at First Manhattan Consulting, then co-founded two ventures; Mindswift, focused on marketing experimentation, and Novantas, a consulting firm for financial services. From there, he rose to Associate Principal at McKinsey, where he helped companies make real decisions with messy data and imperfect information. Then he crossed into operating roles, leading marketing at Caesars Entertainment as SVP of Marketing, where budgets were wild.After Caesars, he became a 3-time CMO (basically 4-time); at PetSmart, International Cruise & Excursions, and Encora. Each time walking into a different industry with new problems. He now co-leads ConvertML, where he's focused on making machine learning and measurement actually usable for the people in the trenches.Data Democratization Is Breaking More Than It's FixingData democratization has become one of those phrases people repeat without thinking. It shows up in mission statements and vendor decks, pitched like some moral imperative. Give everyone access to data, the story goes, and decision-making will become magically enlightened. But Joshua has seen what actually happens when this ideal collides with reality: chaos, confusion, and a lot of people confidently misreading the same spreadsheet in five different ways.Joshua isn't your typical out of the weeds CMO, he's lived in the guts of enterprise data for 25 years. His first job out of college was grinding SQL for 16 hours a day. He's been inside consulting rooms, behind marketing dashboards, and at the head of data science teams. Over and over, he's seen the same pattern: leaders throwing raw dashboards at people who have no training in how to interpret them, then wondering why decisions keep going sideways.There are several unspoken assumptions built into the data democratization pitch. People assume the data is clean. That it's structured in a meaningful way. That it answers the right questions. Most importantly, they assume people can actually read it. Not just glance at a chart and nod along, but dig into the nuance, understand the context, question what's missing, and resist the temptation to cherry-pick for whatever narrative they already had in mind.“People bring their own hypotheses and they're just looking for the data to confirm what they already believe.”Joshua has watched this play out inside Fortune 500 boardrooms and small startup teams alike. People interpret the same report with totally different takeaways. Sometimes they miss what's obvious. Other times they read too far into something that doesn't mean anything. They rarely stop to ask what data is not present or whether it even makes sense to draw a conclusion at all.Giving everyone access to data is great and all… but only works when people have the skills to use it responsibly. That means more than teaching Excel shortcut keys. It requires real investment in data literacy, mentorship from technical leads, and repeated, structured practice. Otherwise, what you end up with is a very expensive system that quietly fuels bias and bad decisions and just work for the sake of work.Key takeaway: Widespread access to dashboards does not make your company data-informed. People need to know how to interpret what they see, challenge their assumptions, and recognize when data is incomplete or misleading. Before scaling access, invest in skills. Make data literacy a requirement. That way you can prevent costly misreads and costly data-driven decision-making.How Confirmation Bias Corrupts Marketing Decisions at ScaleExecutives love to say they are “data-driven.” What they usually mean is “data-selective.” Joshua has seen the same story on repeat. Someone asks for a report. They already have an answer in mind. They skim the results, cherry-pick what supports their view, and ignore everything else. It is not just sloppy thinking. It's organizational malpractice that scales fast when left unchecked.To prevent that, someone needs to sit between business questions and raw data. Joshua calls for trained data translators; people who know how to turn vague executive prompts into structured queries. These translators understand the data architecture, the metrics that matter, and the business logic beneath the request. They return with a real answer, not just a number in bold font, but a sentence that says: “Here's what we found. Here's what the data does not cover. Here's the confidence range. Here's the nuance.”“You want someone who can say, ‘The data supports this conclusion, but only under these conditions.' That's what makes the difference.”Joshua has dealt with both extremes. There are instinct-heavy leaders who just want validation. There are also data purists who cannot move until the spreadsheet glows with statistical significance. At a $7 billion retailer, he once saw a merchandising exec demand 9,000 survey responses; just so he could slice and dice every subgroup imaginable later. That was not rigor. It was decision paralysis wearing a lab coat.The answer is to build maturity around data use. That means investing in operators who can navigate ambiguity, reason through incomplete information, and explain caveats clearly. Data has power, but only when paired with skill. You need fluency, not dashboards. You need interpretation and above all, you need to train teams to ask better questions before they start fishing for answers.Key takeaway: Every marketing org needs a data translation layer; real humans who understand the business problem, the structure of the data, and how to bridge the two with integrity. That way you can protect against confirmation bias, bring discipline to decision-making, and stop wasting time on reports that just echo someone's hunch. Build that capability into your operations. It is the only way to scale sound judgment.You're Thinking About Statistical Significance Completely WrongToo many marketers treat statistical significance like a ritual. Hit the 95 percent confidence threshold and it's seen as divine truth. Miss it, and the whole test gets tossed in the trash. Joshua has zero patience for that kind of checkbox math. It turns experimentation into a binary trap, where nuance gets crushed under false certainty and anything under 0.05 is labeled a failure. That mindset is lazy, expensive, and wildly limiting.95% statistical significance does not mean your result matters. It just means your result is probably not random, assuming your test is designed well and your assumptions hold up. Even then, you can be wrong 1 out of every 20 times, which no one seems to talk about in those Monday growth meetings. Joshua's real concern is how this thinking cuts off all the good stuff that lives in the grey zone; tests that come in at 90 percent confidence, show a consistent directional lift, and still get ignored because someone only trusts green checkmarks.“People believe that if it doesn't hit statistical significance, the result isn't meaningful. That's false. And danger...
This week's guest has gone from being a top summer intern at Pepsi generating over $80,000 over 9 weeks, to perfecting her SEO expertise prior to her current role where she is the Principal Content Strategist and Operations Program Manager for HubSpot Media. At HubSpot, she has grown from Marketing Manager in SEO to now leading a portfolio of high-impact initiatives that combine content strategy, operational excellence, and innovation in Demand Generation to drive subscribers, deliver leads, and increase signups all under budget and on time.Another fascinating aspect of her work is developing AI Agents to automate routine workflows and accelerate trend-based content production, where she pulls together all of her SEO experience and combines it with AI. From wanting to be a dentist in middle school to selling cell phones at Verizon, to creating jobs that didn't exist before she took them, Basha's career path shows the power of following unconventional wisdom.Her approach is to follow the rules first, master what you don't want to do, then create the role you actually want. She's living proof that announcing what you're good at (especially on LinkedIn) can transform your career trajectory. Please join me in welcoming Basha Coleman to the show!In this week's episode, we discussed:From Dentist Dreams to Marketing Reality - How exposure shapes career pathsThe Power of Following Rules Before Breaking Them - Unconventional career strategyThe Menu Pitch That Started Everything (Her Entrepreneurial origin story)Why You Should Announce What You're Good At (Personal branding for career growth)LinkedIn Content That Led to HubSpot (Social selling success story)SEO as the Bridge Between Top and Bottom Funnel (Strategic business impact)AI SEO Revolution - From rankings to personalized content compositionsThe Future of Search (Why traditional SEO tactics no longer work)AI Prompting Lessons from First Graders (Clear communication strategies)Logic and Problem-Solving - Essential skills for the AI ageMuch More!Please enjoy this week's episode with Basha Coleman.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!
Join us on Pathmonk Presents with Matt Yau, Marketing Manager at CultureSuite, a company dedicated to supporting arts and culture organizations with their all-in-one digital platform, Peppered. Matt discusses how CultureSuite addresses funding challenges by offering sustainable website solutions, avoiding costly rebuilds. He shares insights on leveraging word-of-mouth referrals, crafting audience-focused content, and fostering community-driven development. Learn how empathy-driven messaging and strategic content convert prospects in the arts sector. Tune in for actionable tips to create meaningful connections and drive sustainable growth in niche markets, inspiring your marketing journey!
Join us on Pathmonk Presents with Reuben Shoub, Marketing Manager at Workamajig, a leading software provider for advertising agencies. Reuben shares how Workamajig's 25-year industry expertise delivers tailored project management and accounting solutions for agencies with 10+ users. Discover strategies for leveraging in-person events, crafting website journeys, and using testimonials to build trust. Learn tips for staying curious and addressing client pain points to drive conversions. Tune in for actionable insights to streamline operations and uncover hidden profitability in your agency!
Do you want to sell Switzerland with ease?In this episode of Travel Agent Takeaways, Charlie is joined by Sonia Holt, Marketing Manager for Switzerland Tourism in Australia and New Zealand, to delve into what makes Switzerland a compelling destination. Sonia highlights Switzerland's year-round appeal—from spring wildflowers to golden autumn landscapes, magical Christmas markets, and world-class skiing.She also talks about the country's unmatched efficiency, safety, and, of course, its exceptional public transport network, including its globally renowned trains. Sonia also shares how Swiss experiences like seeing the Matterhorn, visiting the Jungfraujoch, or paragliding in Interlaken make travellers fall in love with the country's surreal beauty.Sonia offers practical tips for agents to create unforgettable itineraries, encouraging a blend city stays with scenic rail journeys, mountain excursions, and visits to charming villages. To support the trade, Switzerland Tourism offers outstanding resources, including two online training platforms—one covering regional insights and the other focused on public transport—as well as the highly useful switzerland.com, one of the world's best tourism websites.References Mentioned in the Show:Switzerland.com – genuinely one of the best tourism websites in the world (Sonia uses it as a reference tool herself all the time).Email: trade.anz@switzerland.comTwo online training programs:www.international.switzerlandtravelacademy.ch (Regions of Switzerland)www.elearning.travelswitzerland.com (Trains and public transport) Destination Webinars Switzerland Series:Switzerland Series: All About TrainsSwitzerland Series: A Panoramic JourneySwitzerland Series: The Jungfrau RegionSwitzerland Series: Winter & Christmas MarketsConnect with Destination Webinars:Charlie Trevena LinkedIn: https://www.linkedin.com/in/charlietrevena/ Charlie's Email: charlie@destinationwebinars.com.au Destination Webinars Library: https://www.destinationwebinars.com.au/webinar-library/ Destination Webinars Facebook: https://www.facebook.com/destinationwebinars Destination Webinars LinkedIn: https://www.linkedin.comThanks so much for listening, I love hearing feedback from travel agents about these short and sweet training updates, and if you have any requests let me know and I'll try and get them on!Email or DM me on LinkedIn anytime:Thanks so much for listening, I love hearing feedback from travel agents about these short and sweet training updates, and if you have any requests let me know and I'll try and get them on! Email or DM me on LinkedIn anytime:charlie@destinationwebinars.com.auhttps://www.linkedin.com/in/charlietrevena/Cheers, Charlie
In this episode, Cathy Love sits down with Nicola Photiou, Marketing Manager at Nacre Consulting, for an energetic and behind-the-scenes conversation about women leading the charge in Allied Health business marketing. Nicola shares her career journey from local government comms to shaping national-level marketing strategy at Nacre. They explore how Allied Health Businesses can leverage storytelling, branding, and authentic messaging to drive real-world impact. The conversation also touches on imposter syndrome, visibility for women in business, and the importance of keeping values and connection at the core of all marketing efforts. Key topics covered: Marketing strategy in Allied Health: How to use storytelling, branding and visibility to build strong client relationships and drive referrals. Women in leadership: Building confidence, navigating imposter syndrome and owning your voice in business conversations. Authenticity in branding: Creating marketing that reflects your business values, not just sales targets. The evolution of Nacre's marketing: A candid look into what's working, what's changing, and what's next. P.S. Need a little extra support on your business journey? Whether you're navigating challenges or looking to reach new goals, we're here to support your growth. Book a Complimentary Power Call with us, and let's talk about how we can help you achieve your vision for your Allied Health business. Midroll Message: Secure your spot in the upcoming FREE Masterclass! Connect with Nacre Consulting: Let's connect on Instagram Follow us on Facebook Let's connect on LinkedIn Join our Facebook Group online community More about The Allied Health Business Brilliance Podcast: The Allied Health Business Brilliance podcast (previously known as Private Practice Made Perfect) powered by Nacre Consulting features authentic conversations that offer real-life stories and expert perspectives for Australian Allied Health Business Owners. Cathy Love, our engaging host, gathers wisdom from Allied Health professionals and industry supporters alike. We dive into the real experiences of running and growing Allied Health businesses in Australia, revealing both the rewards and the inevitable challenges along the way. It's raw, sometimes vulnerable, but always valuable. Join us and stay tuned to keep up with every inspiring story and...
Join us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable insights to boost your e-commerce success!
Dan Groce from Vertx joined the guys on "On The Range Podcast" hosted by Rick Hogg and Mark Kelley. Find VERTX : https://vertx.com Visit the SHOW at: https://ontherangepodcast.com Mark Kelley: https://kelleydefense.com Rick Hogg: https://warhogg.com Don't miss out on exclusive bonus content for "CREW" members after the show, and make sure to visit ONTHERANGEPODCAST.COM to sign up and more information on upcoming events. Become 1% Better Everyday!! JOIN Order Your Copy of “The Firearms Training Notebook”: https://amzn.to/3DfIOkz Listen to On The Range Podcast at - Apple - https://podcasts.apple.com/us/podcast... Spotify - https://open.spotify.com/show/0GBzNxH... Please subscribe to the show on the podcast platform you listen to, and leave us a rating and review to help increase our reach. Thank you! Artist: TrackTribe “Riffs For Days” https://www.youtube.com/watch?v=SBw0kBJlaVU Artist: Jimena Contreras “Alpha Mission” https://www.youtube.com/watch?v=RWi3CangMgQ&list=PL-0N3ETTFkNvksN9dMRY7utkQB0y6bEP- For full episodes visit: www.ontherangepodcast.com ! Hosted by Mark Kelley and Rick Hogg.
Kosai Estowani is a Senior Product Marketing Manager on our competitive intelligence team and drives several valuable passion projects, including leading a Dynaspace for People of Color, at Dynatrace. In this episode, he talks about his path from studying criminal justice to pursuing a career in tech. He shares how career pivots and great leaders have shaped his journey. He also talks about founding the Dynaspace for People of Color and his passion project to help underserved youth see what careers are possible in tech. Tune in and let us know how you liked it by leaving us a review or a comment on your streaming platform. Where to find us: Connect with Sue Quackenbush on LinkedIn Connect with Kosai Estowani on LinkedInDiscover the opportunities at Dynatrace and take your career to the next level: careers.dynatrace.com
Albuquerque Sunport Outreach and Marketing Manager, Leah Black comes in to talk about the latest renovations at the Sunport, plus flights to Mexico with TJ on News Radio KKOBSee omnystudio.com/listener for privacy information.
What's up everyone, today we have the pleasure of sitting down with Samia Syed, Director of Growth Marketing at Dropbox. Summary: Samia Syed treats martech like hiring. If it costs more than a headcount, it needs to prove it belongs. She scopes the problem first, tests tools on real data, and talks to people who've lived with them not just vendor reps. Then she tracks usage and outcomes from day one. If adoption stalls or no one owns it, the tool dies. She once watched a high-performing platform get orphaned after a reorg. Great tech doesn't matter if no one's accountable for making it work.Don't Buy the Tool Until You've Scoped the JobMartech buying still feels like the Wild West. Companies drop hundreds of thousands of dollars on tools after a single vendor call, while the same teams will debate for weeks over whether to hire a junior coordinator. Samia calls this out plainly. If a piece of software costs more than a person, why wouldn't it go through the same process as a headcount request?She maps it directly: recruiting rigor should apply to your tech stack. That means running a structured scoping process before you ever look at vendors. In her world, no one gets to pitch software until three things are clear:What operational problem exists right nowWhat opportunities are lost by not fixing itWhat the strategic unlock looks like if you doMost teams skip that. They hear about a product, read a teardown on LinkedIn, and spin up a trial to “explore options.” Then the feature list becomes the job description, and suddenly there's a contract in legal. At no point did anyone ask whether the team actually needed this, what it was costing them not to have it, or what they were betting on if it worked.Samia doesn't just talk theory. She has seen this pattern lead to ballooning tech stacks and stale tools that nobody uses six months after procurement. A shiny new platform feels like progress, but if no one scoped the actual need, you're not moving forward. You're burying yourself in debt, disguised as innovation.“Every new tool should be treated like a strategic hire. If you wouldn't greenlight headcount without a business case, don't greenlight tech without one either.”And it goes deeper. You can't just build a feature list and call that a justification. Samia breaks it into a tiered case: quantify what you lose without the tool, and quantify what you gain with it. How much time saved? How much revenue unlocked? What functions does it enable that your current stack can't touch? Get those answers first. That way you can decide like a team investing in long-term outcomes, not like a shopper chasing the next product demo.Key takeaway: Treat every Martech investment like a senior hire. Before you evaluate vendors, run a scoping process that defines the current gap, quantifies what it costs you to leave it open, and identifies what your team can achieve once it's solved. Build a business case with numbers, not just feature wishlists. If you start by solving real problems, you'll stop paying for shelfware.Your Martech Stack Is a Mess Because Mops Wasn't in the Room EarlyMost marketing teams get budget the same way they get unexpected leftovers at a potluck. Something shows up, no one knows where it came from, and now it's your job to make it work. You get a number handed down from finance. Then you try to retroactively justify it with people, tools, and quarterly goals like you're reverse-engineering a jigsaw puzzle from the inside out.Samia sees this happen constantly. Teams make decisions reactively because their budget arrived before their strategy. A renewal deadline pops up, someone hears about a new tool at a conference, and suddenly marketing is onboarding something no one asked for. That's how you end up with shelfware, disconnected workflows, and tech debt dressed up as innovation.This is why she pushes for a different sequence. Start with what you want to achieve. Define the real gaps that exist in your ability to get there. Then use that to build a case for people and platforms. It sounds obvious, but it rarely happens that way. In most orgs, Marketing Ops is left out of the early conversations entirely. They get handed a brief after the budget is locked. Their job becomes execution, not strategy.“If MOPS is treated like a support team, they can't help you plan. They can only help you scramble.”Samia has seen two patterns when MOPS lacks influence. Sometimes the head of MOPS is technically in the room but lacks the confidence, credibility, or political leverage to speak up. Other times, the org's workflows never gave them a shot to begin with. Everything is set up as a handoff. Business leaders define targets, finance approves the budget, then someone remembers to loop in the people who actually have to make it all run. That structure guarantees misalignment. If you want a smarter stack, you have to fix how decisions get made.Key takeaway: Build your Martech plan around strategic goals, not leftover budget. Start with what needs to be accomplished, define the capability gaps that block it, and involve MOPS from the beginning to shape how tools and workflows can solve those problems. If Marketing Ops is looped in only after the fact, you're not planning. You're cleaning up.Build Your Martech Stack Like You're Hiring a TeamMost teams buy software like they're following a recipe they've never tasted. Someone says “we need a CDP,” and suddenly everyone's firing off RFPs, demoing the usual suspects, and comparing price tiers on platforms they barely understand. Samia draws a clean line between hiring and buying here. In both cases, the smartest teams treat the process as exploration, not confirmation.Hiring isn't static. You open a rec, start meeting candidates, and quickly realize the original job description is outdated by the third interview. A standout candidate shows up, and suddenly the scope expands. You rewrite the role to fit the opportunity, not the other way around. Samia thinks buying Martech should work the same way. Instead of assuming a fixed category solves the problem, you should:Map your actual use caseTalk to vendors and real usersCompare radically different paths, not just direct competitors“You almost need to challenge yourself to zoom out and ask if this tool fits where your company is actually headed.”Samia's lived the pain of teams chasing big-budget platforms with promises of deep functionality, only to realize no one has the bandwidth to implement them properly. The tool ends up shelved or duct-taped into place while marketing burns cycles trying to retrofit workflows around something they were never ready for. That kind of misalignment doesn't show up in vendor decks or curated testimonials. You only catch it by doing your own research and talking to people who don't have a sales quota.Buying tech is easy. Building capability is hard. Samia looks for tools that match the company's maturity and provide room to grow. Not everything needs to be composable, modular, and future-proofed into infinity. Sometimes the right move is choosing what works today, then layering in complexity as your team levels up. Martech isn't one-size-fits-all, and most vendor conversations are just shiny detours away from that uncomfortable truth.Key takeaway: Treat your Martech search like a hiring process in motion. Start with a goal, not a category. Stay open to evolving the solution as new context surfaces. Talk to actual users who've implemented the tool under real constraints. Ask what broke, what surprised them, and what they'd do differently. Choose the tech that fits your team's real capabili...
D You Need a Medical Billing Marketing Manager
LIUNA Minnesota and North Dakota's Kevin Pranis, Marketing Manager, and Steve Cortina, Organizer in North Dakota, joined the America's Work Force Union Podcast to discuss the challenges facing local workers in the wind energy sector. They talked about the influx of out-of-state workers, their impact on local communities and strategies to combat these issues. Debbie Goldman, retired Communications Workers of America (CWA) labor researcher and author of "Disconnected: Call Center Workers Fight for Good Jobs in the Digital Age," joined the America's Work Force Union Podcast. She discussed the transformation of call center work, the impact of technology on workers and the ongoing fight for fair labor practices in the digital era.
Aloha! Im Interview habe ich den ehemaligen Triathlonprofi und heute Road Marketing Manager bei DT Swiss - Ralf Eggert ! Ralf und ich sprechen u.a. über seinen Weg vom Leistungssport ins Berufsleben, über Sponsoring und natürlich auch über Highend Laufräder, Technik, Entwicklung und den Blick hinter die Kulissen eines Unternehmens das viele Triathleten auf dem Radar haben sollten, falls sie es noch nicht haben. Das heißt, wenn ihr da draußen den Triathlonsport liebt, und insbesondere den Radteil dabei und ihr die Produkte, in dem Fall Laufräder, besser verstehen wollt, dann bleibt unbedingt dran, denn ihr erfahrt richtig viel ! Unbedingt anhören - überall wo es Podcasts gibt (und teilen nicht vergessen !). Wichtiger Hinweis: Dieser Podcast enthält unbezahlte Werbung, denn wir reden über Marken & Produkte. Shownotes: Website von DT Swiss => https://www.dtswiss.com/de Ralf Eggert in LinkedIn Wichtige Info: Dir hat die heutige Folge mit Ralf Eggert - Road Marketing Manager bei DT Swiss gefallen? Prima - dann teile die Podcastfolge gerne mit Deinen Freunden, Vereinskollegen, und allen die sie anhören sollten! Abonniere Triathlon Podcast um keine zukünftige Folge der Serie zu verpassen (Spotify, Apple Podcast) und dann hören wir uns bald wieder. Bis dahin, bleib gesund, unfallfrei, verletzungsfrei und sportlich! Dein Marco Folge direkt herunterladen
Aubrey converses with Gail Elson, Marketing Manager for iCare and Anne Slatter CEO of iCare, about how these syndicates operate on the streets using kids to beg for money and what real rehabilitation for such kids looks like. THE AUBREY MASANGO SHOW BOILERPLATE The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
On this episode of Destination on the Left, I talk with Patrick Keyes, Sales and Marketing Manager at Rainbow Air Helicopter Tours in Niagara Falls, about why he believes in coopetition and how collaborations with his competitors have helped him be successful. Patrick explains why being a first call partner to your local and regional DMO is so important, and how you can position yourself to be that partner. He also offers valuable advice on how to work collaboratively at trade shows to build success. What You Will Learn in This Episode: How Patrick developed a regional, visitor-centric mindset by looking beyond traditional industry boundaries Why Patrick firmly believes that coopetition drives success for individual businesses and the broader destination What innovative steps Rainbow Air Helicopter Tours is taking to transform into a year-round, multifunctional attraction, including their new facility and virtual reality experiences Why partnering with local and regional DMOs (Destination Marketing Organizations) allows you to maximize marketing opportunities and industry influence Strategies Patrick uses when attending industry trade shows to represent both his own company and the wider Niagara region, and how this approach builds stronger relationships How Patrick seeks out unconventional partnerships, like collaborations with wineries and golf courses, to create memorable experiences and extend visitor stays in the region Leveraging Collaboration for Year-Round Tourism One of Rainbow Air's boldest moves has been the development of a new 30,000-square-foot tourism center. This ambitious facility isn't just a ticket counter; it's set to become a hub of activity through every season. Traditionally, tourism in Western New York peaks from Memorial Day to Labor Day, but Patrick and his team saw the need for more. The new tourism center, set to open over Memorial Day weekend, will feature a range of amenities, including gift shops, restrooms, and innovative virtual reality attractions, such as parasailing over Niagara Falls. By offering a range of experiences and amenities, Rainbow Air aims to both attract off-peak visitors and encourage them to extend their stays, laying the groundwork for sustainable year-round tourism. The Power of Partnerships A recurring theme throughout Patrick's career is the essential role of strong relationships with Destination Marketing Organizations (DMOs), regional partners, and fellow attractions. As part of Rainbow Air, he is able to attend trade shows globally, but Patrick insists on representing the region, not just his company. “Know your audience, do your research, and come prepared to advocate for not only your attraction, but complementary experiences that round out the destination,” he advises. Forming partnerships with other attractions enables a rising tide that lifts all ships. Being proactive, communicating openly, and showing a genuine commitment to representing the community as a whole are so important. When DMOs trust that you'll be a reliable, high-quality option, you're top of mind for press trips, FAM tours, and state-led opportunities. Creative Collaborations Rainbow Air's vision for cross-industry cooperation doesn't stop at helicopter tours. Patrick is exploring partnerships with local wineries, golf courses, and historical sites. Imagine custom packages where visitors enjoy an aerial tour before being whisked away to a vineyard for a picnic. Or collaborating with the local wine trail for multi-stop experiences. By thinking creatively about what both locals and travelers want, Rainbow Air extends an invitation for everyone to participate in the region's success. What excites Patrick most is not just Rainbow Air's growth, but the chance to be “a beacon” for others in Niagara Falls. By investing in innovation and actively inviting everyone to the table, he hopes to create a mutually beneficial model, one where attractions, large and small, lean on each other to make the region irresistible and vibrant, every season of the year. Resources: Website: https://www.rainbowairinc.com/ LinkedIn: https://www.linkedin.com/in/patrick-keyes-1001186/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
Hi there, welcome to episode 711 of Recruiting Future with me, Matt Alder. Recruiting Future is a podcast that helps Talent Acquisition teams drive measurable impact by developing their strategic capability in Foresight, Influence, Talent, and Technology. This episode is about Talent and Technology. The recruitment technology landscape is experiencing a perfect storm. Perfect match candidates aren't completing applications due to frustrating processes. At the same time, recruiters are being overwhelmed by candidates using AI tools to generate thousands of low-quality submissions. Traditional matching algorithms provide limited transparency into the decision-making process, thereby creating legal and compliance risks. Meanwhile, cost-per-application models continue to charge for clicks rather than actual conversions, leaving employers paying for candidates who never complete the process. How can TA teams navigate this impossible environment while improving outcomes for everyone involved? My guests this week are Simon Van Hijfte, Marketing Manager at Adecco Belgium, and Ritu Mohanka, CEO at VONQ. Simon shares how Adecco is transforming their recruitment process with AI agents and the impressive results they're achieving - from improved candidate satisfaction to enhanced recruiter efficiency. We also all discuss the shift from opaque matching systems to transparent point-based scoring, how AI agents are solving the broken candidate experience, and why this people-first approach is delivering better business outcomes across the board. Why is the candidate experience broken? The impact of candidates using AI Implementing a people-first approach supported by AI Recruter Enablement vi AI Agents What do the candidates think? Moving from matching to scoring and explainable decision making Spotting transferable skills Vonq's innovative CPA+ model What results has Adecco been getting? What does the future of recruiting look like? Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.
In this episode, host Lisa Holder, Communications and Marketing Manager, City of Sanford, talks with Brady Lessard, Sanford's Economic Development Director, and Pamela Lynch, Executive Director of the Sanford CRA, about the city's growth and revitalization efforts.Hear how strategic projects—like the transformation of the Seminole Town Center/Mall area—are driving investment, supporting local businesses, and shaping Sanford's future. From downtown improvements to major redevelopment plans, this episode highlights the impactful work happening behind the scenes to build a stronger Sanford.
In today's episode, we sit down with Kamal Patel, the Sales and Marketing Manager for the legendary menswear brand, Gabicci. Since its founding in 1973, Gabicci has held a defining place in music and youth culture, and Kamal's journey within the brand is nothing short of remarkable. As a South Asian woman rising to a senior leadership role in a male dominated industry, Kamal's story is both groundbreaking and deeply inspiring. We explore her path to becoming a key figure in menswear fashion and the first-ever female Chair of The 39 Club, a prestigious collective of menswear agencies and brands appointed in October 2022.Tune in to hear how Kamal broke boundaries, built her career with passion and purpose, and helped shape one of the most iconic menswear labels in British fashion history.
Anna Hewitt-Channell is the Business Development & Marketing Manager at Dannemora Federal Credit Union.
It's time once again for our Best of the Midwest feature! Are you trying to come up with some vacation ideas that are only a quick getaway from the Chicago area? Well, John Williams has some great recommendations for your trip! Today, John is joined once again by Amy Beadle, Marketing Manager, Visit Springfield! Amy tells John […]
It's time once again for our Best of the Midwest feature! Are you trying to come up with some vacation ideas that are only a quick getaway from the Chicago area? Well, John Williams has some great recommendations for your trip! Today, John is joined once again by Amy Beadle, Marketing Manager, Visit Springfield! Amy tells John […]
It's time once again for our Best of the Midwest feature! Are you trying to come up with some vacation ideas that are only a quick getaway from the Chicago area? Well, John Williams has some great recommendations for your trip! Today, John is joined once again by Amy Beadle, Marketing Manager, Visit Springfield! Amy tells John […]
Ep. 138 Christopher Kendrick-Castanho: Full Circle Moment We're headed to Broadway this week as Danielle and Bryan talk about the Broadway League's 2025 Spring Road Conference and arts marketing with guest Christopher Kendrick-Castanho. Christopher shares about social media and influencer marketing, some of the rising challenges in the Broadway touring industry, and turns the tables on Danielle and hosts his own game! Christopher Kendrick-Castanho is a Marketing Manager for The Bushnell in Hartford, CT (https://bushnell.org/). Follow us on social media and let us know your thoughts and questions – https://linktr.ee/nobusinesslikepod Our theme song is composed by Vic Davi.
Join Pathmonk Presents as we explore ClaimMD with Stephanie Short-Romanello, Marketing Manager at this medical claims clearinghouse. Stephanie explains how ClaimMD acts as the vital link between providers and insurers, ensuring swift claim payments for small practices to large health systems. Discover their multi-pronged acquisition strategy using LinkedIn, Google Ads, and conferences, and the website's role in client education with free demos. Learn about pain points like claim delays, Stephanie's “chunking” approach for website conversions, and the value of human support. Tune in for insights on balancing automation with authentic connections!
According to new research from CBRE, Ireland is the most highly educated country in the world.Ireland is the only nation listed in which a majority of adults aged 25–64 have a bachelor's degree or higher.Has education transformed the country? And if so, is it for the better?Eoin O'Malley is Associate Professor of Politics at DCU, and Mark Henry is Communications and Marketing Manager at TU Dublin they join Kieran to discuss.
✨ [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon☁️ Career growth and development in experiential marketing☁️ Freelance vs. agency vs. in-house marketing☁️ Brand partnerships at Erewhon☁️ How to cultivate a community through experiential marketing☁️ Launching not one, but two side-hustles around events and community☁️ Personal branding and developing your online presenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Sr. Marketing Manager for Nationwide Marketing Group (NMG), Lauren Hylarides, sat down with Melisa Monroe of Podium to talk about how Podium products solve retailers major pain points, including time, staffing, marketing, and lead generation.
What if the key to long-term success in real estate isn't sales skills—but mentorship, purpose, and adaptability? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Sarah Olson, a powerhouse broker and mentor with over two decades of experience in Northeast Florida. From leading First Coast Collective at RE/MAX Unlimited to launching her own Real Estate Agent Success Academy, Sarah shares her journey of transformation—from a tax accountant to a top-tier agent and educator. With an innate ability to connect, teach, and inspire, she reveals the secrets behind her longevity in the business: personalized mentorship, entrepreneurial thinking, and building relationships that last decades. Sarah opens up about why most agents fail, the crucial mistakes they make when choosing brokerages, and how she's leveraging both data and AI to coach her team effectively. Whether discussing the perils of kids on e-bikes in Nocatee or explaining the logic behind her successful lead tracker, Sarah offers a masterclass in running a real estate business like a business. Her passion for helping agents succeed shines through every story. If you're an agent looking to level up your career or someone considering diving into the real estate world, follow Sarah Olson and dive into the Real Estate Agent Success Academy. Subscribe to the Real Estate Excellence Podcast and leave us a 5-star review if you're inspired by Sarah's story! Highlights: 00:00 – 07:59 From Burnout to Breakthrough: Knowing When to Delegate Understanding personal capacity and time limits Tracy's AI-powered podcast intro strategy Tiffany's take on ChatGPT in bios and branding How AI is reshaping home search and buyer interactions The future of conversational real estate websites 08:00 – 17:59 From Real Estate Legacy to Reluctant Heir Growing up in a small-town real estate family Why Tiffany originally rejected the real estate path How military life shifted her career vision Meeting Debbie Tufts and finding mentorship The early admin years and learning the business backend 18:00 – 26:59 Beacon Born: Building a Business Behind the Scenes Launching a transaction coordination company Supporting agents with scale and efficiency Tiffany's behind-the-scenes role in 2,000+ transactions The value of TC systems and training Why she eventually shut down Beacon 27:00 – 38:59 Tools of the Trade: TC Systems and Outsourcing Smarts What to look for when hiring a TC The power of Open to Close software TCs vs. assistants—what agents should know Personality matching with transaction partners Vacation coverage, communication, and expectations 39:00 – 01:00:59 Growth Gaps: Breaking Through the Agent Ceiling Why so many agents plateau at $6–9M How TCs can free agents to grow Real client experiences and better service Overcoming the mental block of paying for help Transitioning from TC to front-end sales 01:01:00 – 01:29:52 Scaling with Intention: Teams, Tools & Real Talk Breaking income ceilings through delegation Hiring a marketing manager: Sarah's first leap after 20+ years The difference a great TC can make Building systems that support consistent referral flow Choosing the right brokerage and leadership mindset Conclusion Quotes: “You've got to have a pillar—what you wake up in the morning and what you do.” – Sarah Olson “I have never sold a house in my life. I service my clients, and that's why they refer me.” – Sarah Olson “It's not about the sale; it's about the story. The lifestyle. What's your weekend look like?” – Sarah Olson “Be so good they never forget you—and track you down 15 years later.” – Sarah Olson To contact Sarah Olson, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Sarah Olson! Website: https://www.firstcoastcollective.com Instagram: https://www.instagram.com/reagentsuccessacademy/ Facebook: https://www.facebook.com/realestateagentsuccessacademy LinkedIn: https://www.linkedin.com/in/saraholiviaolson/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealEstatePodcast #SarahOlson #MentorshipMatters #RealtorLife #TeamBuilding #AIInRealEstate #TransactionCoordinator #RealEstateSystems #DelegationWins #NocateeRealtor #GreenHomes #BrokerLeadership #ClientExperience #ReferralMarketing #RealEstateTips #ScalingSmart #RealEstateEducation #FemaleLeaders #LegacyBuilders #JacksonvilleRealEstate
After a short break, the FINITE Podcast is back with a must-listen episode! This week, we hear from Valeria Bouchoueva, a marketer who's been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions. Whether you're facing an acquisition or just curious about what happens behind the scenes, tune in for real-world insights and honest advice from someone who's been there. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.
What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today's marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic partner at every level. Whether you're leading a team or looking to grow into your next role, this conversation offers real guidance for building a meaningful and future-ready career.
In this episode of the ROCC Pod, we sit down with Chance Jennings from Tittle Brothers Construction. We kick things off by discussing a major highlight for Tittle Brothers: being an Owens Corning Platinum Preferred Contractor, a prestigious designation held by only about 15 companies nationwide. This certification ensures homeowners' warranties are backed by Owens Corning, even if anything happens to the original contractor.Chance shares a bit about his personal life, including the excitement of expecting his second child in October and the joys of parenting his four-year-old daughter. We also learn about his passion project—visiting all 30 Major League Baseball stadiums. So far, he's visited three parks and hopes to squeeze in more trips before the new baby arrives.We move into Chance's role as the Marketing Manager for Tittle Brothers, where he's been for five years. He tells us about the variety of services Tittle Brothers offers, including roofing, siding, gutters, masonry, additions, decks, and overhangs. Roofing projects can usually be completed within a day, while more extensive work like additions or bathrooms takes longer. Currently, roofing projects are scheduled about two weeks out, siding about two to three months, and bathrooms are booked through the end of the year.We highlight the value Tittle Brothers brings to homeowners, especially with their financing options, which make large repairs more accessible without heavy upfront costs. Chance explains how their referral program can even help offset loan payments. He also stresses that waiting for home improvement costs to drop is rarely a winning strategy, especially in the post-COVID economy where prices tend to only climb.Tittle Brothers has expanded with a second location in Berkley, Michigan, complementing their Brownstown office. He shares current promotions like 50% off roofing labor and $2,000 off full siding or window jobs. Their service area extends about two hours from each office, covering a large portion of Michigan.We also hear about this Ohio-native's love for Coney Island breakfast. It's clear he's embraced Michigan culture wholeheartedly. As Chance juggles work, family, and his ballpark quest, his commitment to quality construction and community shines through.More: Tittle Brothers Construction: https://tittlebrothers.com Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/Connect with our hosts:Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/
Don't forget to subscribe: https://www.youtube.com/@vietnaminnovatorsdigestYouTube is gradually evolving into a promising commerce platform, as consumer behavior becomes increasingly intertwined with content creation. From entertainment to product reviews, from views to purchase decisions, digital media is showing clear potential to drive real commercial outcomes. With the launch of YouTube Shopping, both content creators and brands now have a new opportunity to reach consumers in a more direct, intuitive, and effective way.In this episode, we speak with Gabby Roxas, Country Marketing Manager at Google Vietnam. With extensive experience at global companies such as Johnson & Johnson, Mead Johnson Nutrition, and Coca-Cola, Gabby currently leads Google Vietnam's marketing strategies across both B2B and B2C segments. He also oversees campaigns for Google's key products including YouTube, Android, Search, Chrome, Maps, and the Play Store.Through practical insights and up-to-date market data, this podcast reveals why YouTube is becoming more than just an entertainment or advertising platform. It is playing an increasingly important role in the modern consumer journey. Whether you're a creator, advertiser, or simply interested in emerging consumer trends, this episode is not to be missed.---Cảm ơn Google Việt Nam đã đồng hành cùng Vietnam Innovators. Thông qua việc có mặt tại Việt Nam, Google mong muốn mang đến những phân tích chuyên sâu về toàn cảnh bức tranh kỹ thuật số của Việt Nam—bao gồm ứng dụng, trò chơi và thương mại điện tử, đồng thời giới thiệu cách các doanh nghiệp có thể đạt được tăng trưởng bền vững thông qua các giải pháp công nghệ và quảng cáo tiên tiến của Google.---Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vietnaminnovators.com
#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk.These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You'll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences.Danielle, Samar, Sheri, and Sofia cover:The most common lead nurture mistakes B2B marketers make (and how to fix them)Why every email should be treated as a conversation, not just a campaignHow to write nurture emails that create connection, not clicks for clicks' sakeIf you're building (or rebuilding) your nurture strategy, this one's packed with real examples and expert feedback to guide your next send.Timestamps(00:00) - – Intro: Welcome to the Lead Nurture Roast (02:36) - – Meet the Experts: Samar, Sheri, and Sofia (06:33) - – What Is **Lead Nurturing, Really? (09:26) - – The Problem with “We” Language in Emails (11:48) - – The Biggest Mistakes B2B Marketers Make (14:13) - – Why AI Isn't Your Copywriter (16:08) - – Teardown #1: Subject Line Gone Wrong (20:38) - – How to Build a Nurture Sequence Around a Whitepaper (23:18) - – CTA Overload and Why It Kills Clicks (28:23) - – Teardown #2: Great Open Rate, Low Engagement (32:17) - – The One-CTA Rule (And Why It Matters) (34:59) - – Structuring Long Emails for Skimmability (37:31) - – Teardown #3: Cold Lead, Wrong Email (40:04) - – Re-Engagement Emails That Actually Work (42:54) - – Use Social Proof Instead of Product Pitches (44:34) - – Teardown #4: The Overloaded Onboarding Email (47:29) - – What's a “Micro Conversion” in SaaS Email? (52:04) - – Time-to-Value and the First Action That Matters (54:19) - – This Email Is... a Whole Sequence in One (56:39) - – Teardown #5: Trust Email or Generic Spam? (59:34) - – Why Specificity Beats Industry Buzzwords (01:01:49) - – Final Scores and Wrap-Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
"Is your marketing delivering your message to the right people at the right time?" In this episode, Tim nerds out with Sean Coffey, Marketing Manager at Regency, and recent author of “The Marketing Flywheel” article for the Fire Time Magazine. They talk in depth about: • Practical aspects of marketing in the industry and putting together content that makes a difference for customers . • Intentional marketing to build a sales funnel for dealers. • Consistency in impressions across advertisement strategies for brand recognition and shaping your content. • The steps in Sean's article “The Marketing Flywheel” Don't miss this engaging episode to hear about how companies today's world should be thinking about and building marketing infrastructure! ------ Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app
It's hard for entrepreneurs to admit that in order to scale their business they need to hire people better than themselves in each area. But man is it a great feeling when you hire that person that thrives in a position better than you did… if you can put your ego aside. In today's episode we're joined by Hannah Khalaf, Marketing Manager of Surfprep to share some nuggets on this and also on running a business as a family dynamic!Check out our friends at Surfprep for all of your sanding needs: www.surfprepsanding.com!!Need help getting your business ready for an important hire? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct location?) In part 1 of this episode, Matthew and Mohammed are joined by: Gregory Gird, Marketing Manager of Octiv Grace McNamara, Partnerships Direcetor EMEA at Elfie Klaus Mueller, CEO at Wictory.ai This episode covers: Importance of data quality for effective AI implementation. Evidence-based AI development and addressing historical bias in research data. Privacy concerns, data governance, and building consumer trust. Data sovereignty and regional compliance considerations. AI's potential to accelerate personalised healthcare and fitness recommendations. Strategic partnerships to enhance AI capabilities. To learn more about FIBO, click here: https://www.fibo.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro 06:14 AI and Generative AI in Practical Perspectives 12:19 Challenges and Ethical Considerations in AI Implementation 24:02 Privacy, Compliance, and Consumer Trust in AI 38:09 Future Trends and Exciting AI Applications
We sat down with Maj, Marketing Manager at Shure, to talk about the legacy and innovation behind one of the most iconic microphones in audio history — the SM7B. From Michael Jackson recording Thriller to modern podcasters and The Weeknd's vocal chain, this mic's journey is wild. Links: Follow Boy Maj: https://linktr.ee/boymaj?fbclid=PAZXh0bgNhZW0CMTEAAafH5idBx2plutYrgSsUYRVijqffWdQwZ7qes3e-MysA3w8yFiZ32dD_MMjHZw_aem_v1O_cz5-kPKsnfyG9TMnsQ Follow Poducer: https://linktr.ee/poducerpodcast
Your weekly dose of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs. Special Guest: Josh Ferry Woodard – Marketing Manager & AI Prompt Engineer – Jamworks Website: jamworks.com Email Josh: josh@jamworks.com Socials: @jamworks Bridging Apps: bridgingapps.org To Register […]
In this episode, LaLa opens up about her rising anxiety as she prepares for a new cruise, reflecting on the terrifying storm she encountered during her first one. Shawna and LaLa also dive into the fascinating world of red light therapy with Clearlight's Marketing Manager, Melissa Van Riper, who explains the science behind it and its incredible benefits for health and wellness. Next, they sit down with Sarah Sparks, author of The Monsters on Mill Street children's book series. Sarah shares her inspiring journey of overcoming her disability to become a successful author and discusses the impact her books have on young readers. Finally, the duo continues their Mother's Day segment with must-haves for moms, including Graco's EasyTurn 360 car seat, Force of Nature's eco-friendly cleaning solution, Tarte Cosmetics, St. Pierre's bakery treats, and the snack lover's paradise, Nuts.com.
On today's episode, we speak to writer Brandon Osterman, whose short script ‘The Naughty List' won last year's Final Draft Big Break Short Screenplay Category. As part of his prize package, he received a consultation with Sav Rodgers, Marketing Manager for Seed&Spark, the film industry's most popular crowdfunding platform. Sav joins the conversation to tell us exactly what crowdfunding is and help all writers understand that funding for their project is possible to achieve. “Who is your audience? At Seed&Spark, we always say that great crowdfunding is audience building first and fundraising second. While there is definitely a fundraising need, finding your audience is invaluable… Something that I always tell prospective crowdfunders is you already have the tools you need to do this. You know how to tell a story. You're here because you're a storyteller. You know how to invite people in. You already know how to talk about yourself persuasively,” says Sav Rodgers. Osterman also shares his journey creating his award-winning short script and gives advice to writers who are thinking of creating their own short film project. “I don't think there's been a better time to be making short format content than right now. The demand for it seems to be expanding every time I turn around. I think if that's something that you're interested in, go after it. You know, I think there are more opportunities to distribute that form of content than there have ever been. I think we've got a generation now that's grown up with TikTok and social media and much shorter, digestible content that, whether it's conditioning or just sort of lowering of attention spans, I think more people are more tuned into short form content than they have ever been before. It's a really, really exciting time to be making shorts,” says Osterman. To hear more about the short filmmaking process and crowdfunding, listen to the podcast.
In today's episode of Backpacker Radio presented by The Trek, brought to you by LMNT, we are bringing you yet another edition of beginner backpacking mistakes. Today's panel includes the debut of Jess Stone, 2024 AT and LT thru-hiker, and The Trek's Community and Marketing Manager. We bring you 9 brand new thru-hiking pitfalls to avoid, including tips on sending mail drops, how to avoid letting small problems turn into big problems, dealing with toxic off-trail relationships before departing, hydration tips, why you shouldn't invite friends and family on your trip, and much more. We wrap the show with a call out to some Trek bloggers, the definitively correct orientation for silverware in the dishwasher, the triple crown of good horse names, and what not to eat before mailing important letters. LMNT: Get a free sample pack with any order at drinklmnt.com/trek. Gossamer Gear: Use code “BACKPACKER20” for 20% off packs at gossamergear.com. Burgeon Outdoors: Use code “BACKPACKER15” for 15% off at burgeonoutdoor.com. Shady Rays: Use code “TREK” for 35% off at shadyrays.com. [divider] Panel with Zach, Chaunce, and Jess Jess's Instagram Referenced episodes BPR #112 | Beginner Backpacking Mistakes BPR #160 | Beginner Backpacking Mistakes 2.0 BPR #97 | Ben Lawhon of Leave No Trace Time stamps & Questions 00:06:20 - Reminders: Say hi to us at Trail Days, listen to our episodes ad-free on Patreon, apply to blog for the Trek! 00:14:03 - Introducing Jess 00:17:32 - Zach's Mistake #1: Overplanning, especially maildrops and daily mileage 00:24:00 - Chaunce's Mistake #1: Not looking up LNT principles before your hike 00:29:00 - Jess's Mistake #1: Not drinking enough water 00:32:20 - Zach's Mistake #2: Letting small problems become big problems 00:41:15 - Chaunce's Mistake #2: If you don't like who you're dating at home, consider dumping them 00:47:20 - Jess's Mistake #2: Inviting your friends/family to hike with you when you've been out for months 00:54:40 - Zach's Mistake #3: Not considering the weight/space of everything 01:00:40 - Chaunce's Mistake #3: Not taking photos of your stuff 01:08:45 - Jess's Mistake #3: Marrying your trail family 01:23:15 - Stay Salty Question: What's your hottest take in the world of backpacking? 01:28:20 - How was the AT? Segments Trek Propaganda: 20 Trek Bloggers You Should Be Following in 2025 by Jess QOTD: Silverware up or down in the dishwasher? Hiker Trash Thing of the Week Triple Crown of good horse names Mail Bag 5 Star Review [divider] Check out our sound guy @my_boy_pauly/ and his coffee. Sign up for the Trek's newsletter Leave us a voicemail! Subscribe to this podcast on iTunes (and please leave us a review)! Find us on Spotify, Stitcher, and Google Play. Support us on Patreon to get bonus content. Advertise on Backpacker Radio Follow The Trek, Chaunce, Badger, and Trail Correspondents on Instagram. Follow Backpacker Radio, The Trek and Chaunce on YouTube. Follow Backpacker Radio on Tik Tok. Our theme song is Walking Slow by Animal Years. A super big thank you to our Chuck Norris Award winner(s) from Patreon: Alex and Misty with NavigatorsCrafting, Alex Kindle, Andrew, Austen McDaniel, Brad & Blair Thirteen Adventures, Brent Stenberg, Carl Houde, Christopher Marshburn, Coach from Marion Outdoors, Derek Koch, Eric Casper, Erik Hofmann, Eathan Harwell, Gillian Daniels, Greg Alsop, Greg Knight, Greg Martin, Greg McDaniel, Griffin Haywood, Hailey Buckingham, Jason “The Snail” Snailer, Patrick Cianciolo, Rebecca Brave, Sawyer Products, SPAM, Timothy Hahn, Tracy ‘Trigger' Fawns A big thank you to our Cinnamon Connection Champions from Patreon: Bells, Bonnie Ackerman, Brett Vandiver, Chris Pyle, David, David Neal, Dcnerdlet, Emily Galusha, Greg Floravanti “Lumberjack”, Jack Greene, Jeanie, Jeanne Latshaw, Luke Netjes, Merle Watkins, Peter, Ruth S, and Spencer Hinson.
Local cannabis business owners are taking issue with a new Oregon labor law. Forest Park faces the threat of a devastating wildfire. And there's conflict over the future of the Multnomah Safe Rest Village. Joining host Claudia Meza on this week's Friday news roundup are Willamette Week reporter and author Brianna Wheeler and our very own executive producer, John Notarianni. Plus, we have a bonus conversation with Heather Barnes of Rose City Comic Con. Discussed in Today's Episode: The City and a Nonprofit Argue Over What Success Looks Like at a Tiny Pod Village [Willamette Week] Is Portland Ready for a Catastrophic Wildfire in Forest Park? [Oregonian
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