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Welcome to the CanadianSME Small Business Podcast, hosted by SK. In this episode, we explore how businesses can break through growth plateaus by leveraging fractional CMO strategy, gaining clarity, expertise, and momentum without full-time executive costs.Joining us is Manuel Rodriguez, Marketing Manager at Able & Howe, a strategist whose journey from immigrant to marketing leader shaped his ability to position, adapt, and build value under pressure. Manuel shares how the fractional CMO model helps businesses cut through noise, build trust, and turn digital efforts into predictable growth engines.Key Highlights:Adaptability & Growth: How Manuel's journey shaped his approach to helping companies compete. Overcoming Trust Barriers: Why SMEs struggle with agencies and how to build transparent partnerships. Fractional CMO Advantage: How SMBs gain strategic leadership without full-time overhead. Independence-Focused Model: How Able & Howe helps clients reduce agency dependence over time. Future of Digital & AI: How SMBs can stay ahead without overwhelm and Manuel's vision for Able & Howe.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
What's up everyone, today we have the pleasure of sitting down with Pam Boiros, Fractional CMO and Marketing advisor, and Co-Founder Women Applying AI.(00:00) - Intro (01:13) - In This Episode (03:49) - How To Audit Data Fingerprints For AI Bias In Marketing (07:39) - Why Emotional Intelligence Improves AI Prompting Quality (10:14) - Why So Many Women Hesitate (15:40) - Why Collaborative AI Practice Builds Confidence In Marketing Ops Teams (18:31) - How to Go From AI Curious to AI Confident (24:32) - Joining The 'Women Applying AI' Community (27:18) - Other Ways to Support Women in AI (28:06) - Role Models and Visibility (32:55) - Leadership's Role in Inclusion (35:57) - Mentorship for the AI Era (38:15) - Why Story Driven Communities Strengthen AI Adoption for Women (42:17) - AI's Role in Women's Worklife Harmony (45:22) - Why Personal History Strengthens Creative Leadership Summary: Pam delivers a clear, grounded look at how women learn and lead with AI, moving from biased datasets to late-night practice sessions inside Women Applying AI. She brings sharp examples from real teams, highlights the quiet builders shaping change, and roots her perspective in the resilience she learned from the women in her own family. If you want a straightforward view of what practical, human-centered AI adoption actually looks like, this episode is worth your time.About PamPam Boiros is a consultant who helps marketing teams find direction and build plans that feel doable. She leads Marketing AI Jump Start and works as a fractional CMO for clients like Reclaim Health, giving teams practical ways to bring AI into their day-to-day work. She's also a founding member of Women Applying AI, a new community that launched in Sep 2025 that creates a supportive space for women to learn AI together and grow their confidence in the field.Earlier in her career, Pam spent 12 years at a fast-growing startup that Skillsoft later acquired, then stepped into senior marketing and product leadership there for another three and a half years. That blend of startup pace and enterprise structure shapes how she guides her clients today.How To Audit Data Fingerprints For AI Bias In MarketingAI bias spreads quietly in marketing systems, and Pam treats it as a pattern problem rather than a mistake problem. She explains that models repeat whatever they have inherited from the data, and that repetition creates signals that look normal on the surface. Many teams read those signals as truth because the outputs feel familiar. Pam has watched marketing groups make confident decisions on top of datasets they never examined, and she believes this is how invisible bias gains momentum long before anyone sees the consequences.Pam describes every dataset as carrying a fingerprint. She studies that fingerprint by zooming into the structure, the gaps, and the repetition. She looks for missing groups, inflated representation, and subtle distortions baked into the source. She builds this into her workflow because she has seen how quickly a model amplifies the same dominant voices that shaped the data. She brings up real scenarios from her own career where women were labeled as edge cases in models even though they represented half the customer base. These patterns shape everything from product recommendations to retention scores, and she believes many teams never notice because the numbers look clean and objective."Every dataset has a fingerprint. You cannot see it at first glance, but it becomes obvious once you look for who is overrepresented, who is underrepresented, or who is misrepresented."Pam organizes her process into three cycles that marketers can use immediately.The habit works because it forces scrutiny at every stage, not just at kickoff.Before building, trace the data source, the people represented, and the people missing.While building, stress test the system across groups that usually sit at the margins.After launch, monitor outputs with the same rhythm you use for performance analysis.She treats these cycles as an operational discipline. She compares the scale of bias to a compounding effect, since one flawed assumption can multiply into hundreds of outputs within hours. She has seen pressure to ship faster push teams into trusting defaults, which creates the illusion of objectivity even when the system leans heavily toward one group's behavior. She wants marketers to recognize that AI audits function like quality control, and she encourages them to build review rituals that continue as the model learns. She believes this daily maintenance protects teams from subtle drift where the model gradually leans toward the patterns it already prefers.Pam views long term monitoring as the part that matters most. She knows how fast AI systems evolve once real customers interact with them. Bias shifts as new data enters the mix. Entire segments disappear because the model interprets their silence as disengagement. Other segments dominate because they participate more often, which reinforces the skew. Pam advocates for ongoing alerts, periodic evaluations, and cross-functional reviews that bring different perspectives into the monitoring loop. She believes that consistent visibility keeps the model grounded in the full customer base.Key takeaway: You can reduce AI bias by treating audits as part of your standard workflow. Trace the origin of every dataset so you understand who shapes the patterns. Stress test during development so you catch distortions early. Monitor outcomes after launch so you can identify drift before it influences targeting, scoring, and personalization. This rhythm gives you a reliable way to detect biased fingerprints, keep systems accountable, and protect real customers from skewed automation.Why Emotional Intelligence Improves AI Prompting QualityEmotional intelligence shapes how people brief AI, and Pam focuses on the practical details behind that pattern. She sees prompting as a form of direction setting, similar to guiding a creative partner who follows every instruction literally. Women often add richer context because they instinctively think through tone, audience, and subtle cues before giving direction. That depth produces output that carries more human texture and brand alignment, and it reduces the amount of rewriting teams usually do when prompts feel thin.Pam also talks about synthetic empathy and how easily teams misread it. AI can generate warm language, but users often sense a hollow quality once they reread the output. She has seen teams trust the first fluent result because it looks polished on the surface. People with stronger emotional intelligence detect when the writing lacks genuine feeling or when it leans on clichés instead of real understanding. Pam notices this most in content meant for sensitive moments, such as apology emails or customer care messages, where the emotional miss becomes obvious."Prompting is basically briefing the AI, and women are natural context givers. We think about tone and audience and nuance, and that is what makes AI output more human and more aligned with the brand."Pam brings even sharper clarity when she moves into analytics. She observes that many marketers chase the top performer without questioning who drove the behavior. She describes moments where curiosity leads someone to discover that a small, highly engaged audience segment pulled the numbers upward. She sees women interrogating patterns by asking:Who showed upWhy they behaved the way they didWhat made the pattern appear more universal than it isThose questions shift analytics from scoreboar...
Welche Auswirkungen hat der Aufstieg der KI-Systeme auf den Marketingberuf? In unseren Beratungsprojekten sehen wir eine klare Entwicklung: Marketing-Manager*innen beginnen, sich neue Kompetenzen aufzubauen – und definieren ihre Rolle neu. Sie werden zu Koordinatorinnen für KI-Sichtbarkeit in ihrem Unternehmen. In unserem Podcast sprechen wir darüber, welche Muster wir in Unternehmen beobachten, welche Stolpersteine entstehen und wie Marketing-Teams sich Schritt für Schritt in Richtung AI Visibility weiterbilden. Wir sprechen hier von GEO – Generative Engine Optimization. Auch ähnliche Begriffe wie GAIO oder AEO werden derzeit viel genutzt. Sie alle beschreiben das neue Feld der KI-Optimierung. 📈 Mehr Charts und Analysen zur Episode 🎓 GEO Academy 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn
SJ Makwala King is joined by Marketing Manager at Toys R Us, Catherine Jacoby to discuss the top toy trends for 2025. Listen live on Primedia+ Saturdays and Sundays between 07:00 and 10:00am (SA Time) to Weekend Breakfast with Sara-Jayne Makwala-King broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/AgPbZi9 or find all the catch-up podcasts here https://buff.ly/j1EhEkZ Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Carly Jenkins is the Marketing Manager of Damasteel, one of the top names in pattern welded stainless steel in the world. We had a great time talking about the Damasteel Chef Invitational, business, the Blue Jays and all sorts of fun things. Many thanks to CJ for making the effort! All the best, GF Damasteel has a Black Friday sale going on! Go to:https://damasteel.se/Put in the promo code - BF2025 and get 15% off stock items with tons of Cutoffs and a complete restock! Follow Damasteel on IG:https://www.instagram.com/damasteelab?igsh=NmU0cTFmdmttOTB3If you want to support Full Blast Support Feder Knives - ( go buy a shirt )https://www.federknives.com/Go to CMA's website and check out the opportunities: https://centerformetalarts.org/Take a class: https://centerformetalarts.org/Follow CMA on Instagram https://www.instagram.com/centerformetalarts/?hl=enPlease subscribe, leave a review and tell your friends about the show. it helps me out a lot! Welcome aboard Phoenix Abrasives!Phoenixabrasives.com Phoenix abrasives supplies superior abrasive products for every application. Knifemaking, Metal fabrication, glass fab, floor sanding and Crankshaft! Belts, grinding and cutting discs, Flap Discs, surface conditioning FB10 at checkout gets 10% off your order at Check out.Welcome back! Nordic Edge:@nordic_edge on IG Nordicedge.com.auNordic Edge is about the joy of making something with your own hands. our one stop shop for tools, supplies and help when it comes to knife making, blacksmithing, leatherworking, spoon carving and other crafts where you get to take some time out for yourself and turn an idea into something tangible. Nordic Edge also holds hands-on workshops in the “lost arts” of blacksmithing, knife making and spoon carving. Come spend a day with us and go home with new skills and something you made with your own hands. They have the guidance to help accelerate your creativity and the Tools, products, supplies to help you manifest your ideas. NordicEdge.com.auThank you Baker Forge & Tool for your beautiful Steel. Go to Bakerforge.com to see all the incredible steels they offer. ‘FullBlast' gets you 10% off your order. CHECK OUT THE NEW ADDITIONS TO THE GATOR PISS LINE - GATOR PISS MAX & GATOR PISS HEAVYWelcome to our new Sponsor- EVENHEAT- Manufacturers of the best heat treating ovens available. To find your next oven go to Evenheat-kiln.comFollow them on Instagram: Welcome aboard Texas Farrier Supply! For all your forging and knife making supplies go to www.texasfarriersupply.com and get 10% off your order with PROMOCODE Knifetalk10Brodbeck Ironworks Makers of an Incredibly versatile grinder, with Many different attachmentsLeather sewing equipment and even abrasives Check out Brodbeck Ironworks for yourself:https://brodbeckironworks.com/“Knifetalk10” gets you 10% off Follow Brodbeck Ironworks on Instagramhttps://www.instagram.com/brodbeck_ironworks/Trojan Horse Forge Get your THF Stabile Rail knife finishing vise at https://www.trojanhorseforge.com/And when you use the promo code “FULLBLAST10 you get 10%off everything on the site.Follow them on instagram:https://www.instagram.com/trojan_horse_forge/ TotalBoatAdhesives, paints, primers and polishing compounds.Go to http://totalboat.com/FULLBLASTTo support the podcastG.L. Hansen & Sons On Instagramhttps://instagram.com/g.l._hansenandsons?igshid=MzRlODBiNWFlZA== Gcarta.bigcartel.comG-Carta is unique composite of natural fibers and fabrics mixed with epoxy under pressure and heat Boofa, ripple cut, Tuxini, by Mikie, Mahi Mahi, Radio worm g-cartaPheasant by MikieColorama by MikieHoopla by MikeAmazing colors and razzle dazzle for your project. MARITIME KNIFE SUPPLIESMaritimeknifesupply.CAAll your knifemaking needs, belts abrasive, steals, kilns forges presses, heat treating ovens anvils and everything you need to get started or resupply. Including Dr. Thomas's book:“Knife Engineering”They're in Canada but ship to the US with ease and you can take advantage of the exchange rate The steel selection is always growing and Lawrence just got 3900 lbs. of steel in.10% off on abrasive belt packs of 10 get a hold of https://www.instagram.com/maritimeknifesupply/ and see what the fuss is about.Welcome Tormek as a sponsor to the show. Take your sharpening to a new level. I love these sharpening machines. Waterfed, easy to use. Jigs included. Definitely check out what they have to offer. If you need it sharpened, Tormek is definitely something for you:https://tormek.com/en/inspiration/woodworking--craftsVisit Tormek's website: https://tormek.com/enFollow Tormek on Instagram:https://www.instagram.com/tormek_sharpening/?hl=enFollow Tormek on TikTokhttps://www.tiktok.com/@tormek_sharpening?lang=enGo look at the course curriculum at CMA:https://centerformetalarts.org/workshops/** Taking classes from some of the best in forging at one of the best facilities in the country is an excellent opportunity to propel yourself as a blacksmith. Not to be missed. And with housing on the campus it's a great way to get yourself to the next level. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Can one of your clients be your mentor? In Episode 540, Marketing Manager, George Dearing, shares her experience of being informally mentored by a client early on in her career and how she's paying it forward. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.
This week on Behind the Post, we're getting supercharged with Eeshita Mittal, Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech's employee advocacy program that's redefining talent attraction and retention in the B2B tech space.Eeshita shares how this purpose-driven initiative evolved from a pilot to a global community of 200+ employees across 25+ countries. From fresh grads to senior VPs, the program spans functions, geographies, and career stages, making it more than just advocacy; it's a movement.She dives into how HCLTech empowers ambassadors through personal branding workshops, hybrid content creation sessions, and direct engagement with leadership, including the CMO, who reads and interacts with employee posts. Spoiler: Some ambassadors saw their LinkedIn followers grow 5-10x within six months.With a 187% increase in LinkedIn reach and rising earned media value, this initiative proves that human storytelling and community-building are powerful tools in a B2B world.If you're looking for tactical ways to attract top talent, scale advocacy, or build a loyal internal brand army, this episode is your blueprint.Hot Topics:How HCLTech launched and scaled their employee advocacy program globallyWhat makes the Supercharged Ambassadors Club so effective, and in such high demandWhy employee advocacy is crucial for both attracting and nurturing talentHow leadership involvement fuels ambassador motivation and program success
What's up everyone, today we have the pleasure of sitting down with Anna Leary, Director of Marketing Operations at Alma.(00:00) - Intro (01:15) - In This Episode (04:38) - How to Prevent Burnout (05:46) - What Companies Can Do Better (07:50) - Agility of Planning (08:53) - Why Saying No Strengthens Marketing Operations (13:48) - How to Decide When to Push Back (18:03) - Hill To Die On (20:03) - How to Handle Constant Pushback (29:55) - Wishlist (37:06) - How to Use Asynchronous Communication to Reduce Stress (44:24) - How To Evaluate Martech Tools Based On Real Business Impact (48:45) - Why Marketing Ops Needs Visible Work Systems (51:24) - Health Awareness (52:56) - How to Recognize and Prevent Burnout in Marketing Operations Summary: Anna built systems to keep marketing running smoothly, but the real lesson came when those same systems failed to protect her. In this episode, she shares how saying no became her survival skill, why visibility is the antidote to burnout, and how calm structure (not constant hustle) keeps teams sharp and human. It's a story about boundaries, balance, and learning to lead without losing yourself.About AlmaAnna Leary is the Director of Marketing Operations at Alma, where she builds scalable systems that help marketing teams work smarter. With a focus on lead flow, data architecture, and enablement, she's known for creating centers of excellence that turn fragmented operations into cohesive, measurable programs. As a Marketo Certified Solutions Architect and Marketo Measure (Bizible) specialist, Anna brings a rare balance of technical depth and strategic clarity to every initiative she leads.Before joining Alma, Anna spent more than a decade shaping marketing operations strategies for brands like Uber, Teamwork, Sauce Labs, and Bitly. Whether optimizing attribution models or training teams to adopt new workflows, Anna's work always centers on efficiency, empowerment, and driving impact across the full marketing ecosystem.Burnout and BalanceMarketing ops work demands constant precision. Teams juggle system integrations, data cleanups, and new tech rollouts, often all before lunch. The job requires mental endurance and a tolerance for chaos. Anna understands this well. “Everyone's trying to be the person who knows the newest tech,” she said. “It's hard to keep up, and that adds to the mental load.” The competition to stay relevant has turned into a quiet stress test that too many operators fail without noticing.The strange part is that ops teams often create systems designed to protect their organizations but rarely use those same systems to protect themselves. Anna explained how Service Level Agreements (SLAs) can lose their meaning when teams treat them as flexible. Urgent requests push through, exceptions pile up, and structure dissolves. Each “quick favor” chips away at the purpose of having defined processes. She put it plainly:“If we're making an exception for everything, then we're not respecting the process.”When teams stop respecting their own boundaries, burnout follows quickly. SLAs exist to create stability, and stability is what keeps people sane. Following process is not bureaucracy; it is protection. It gives operators time to think clearly, plan ahead, and make fewer reactive decisions. That way you can build predictability into your week instead of letting other people's emergencies define it.Anna also shared how her team reworked its entire planning system to reduce stress. “We used to do quarterly capacity planning,” she said, “but half the projects fell apart by week four.” She scrapped the process and replaced it with smaller, rolling cycles that fit the unpredictable nature of marketing requests. For someone who identifies as Type A, letting go of that much structure felt risky, but the tradeoff was worth it. Her team now works with more energy, less anxiety, and a better sense of control.“Giving up some of that control is actually good in the end because it's less stressful.”Her story shows how burnout prevention depends on structure that adapts. Ops professionals do their best work when their systems reflect real life, not an idealized version of it. Boundaries, planning, and discipline should support humans, not box them in.Key takeaway: Protect your team's mental health by enforcing the systems you build. Treat SLAs as promises, not preferences. Review your planning cycles regularly and adjust them to match the actual pace of work. Stability in ops comes from building rules that people respect and structures that evolve as the business changes.The Power of NoSaying no is one of the hardest and most necessary skills in marketing operations. Every week brings a new request, a “quick fix,” or a last-minute idea that someone swears will only take five minutes. Anna treats these moments as boundary checks. They test whether her team can protect their focus without losing trust or influence across the company.“Boundaries in your personal life mirror boundaries in your professional life. You can't sustain either without learning to say no.”Anna connects this discipline to mental health. After years of therapy, she learned that setting boundaries preserves energy and prevents resentment from creeping into work. In marketing ops, that means understanding when to say no and why. A no can be temporary, like “no for now,” or conditional, like “come back once X, Y, and Z are ready.” That clarity gives teams space to plan properly instead of reacting in chaos.Too many ops teams still act like order-takers. They manage tickets, fix errors, and scramble to meet every demand, even when requests come without context. Anna believes teams must reposition themselves as strategic partners. That means asking sharper questions such as, “How does this connect to our business goals?” or “Which KPI does this move?” Every yes should come with evidence, not obligation. When ops speaks in the language of impact, their boundaries start to hold.To back that up, Anna recommends showing the work already in motion. Pull up your team's Notion or Asana board, point to the commitments everyone approved, and remind stakeholders that priorities are already locked for this sprint. That way you can shift the conversation from emotion to logic. Plans exist for a reason. If the company wants to keep changing direction, it must accept the cost of constant interruption.Anna's approach creates psychological safety for her team. She recently told a contractor to stop overthinking a request that was technically impossible. Her words were simple: “It's okay to tell them we can't do this.” Those six words carried permission to rest, to stop chasing unrealistic expectations, and to respect the limits of their tools and time. Teams that learn this kind of confidence avoid burnout and deliver better results with less noise.Key takeaway: Boundaries are an operational discipline, not an act of defiance. Use clear priorities, visible sprint boards, and company KPIs as your guardrails. Frame every no around impact and alignment. That way you can protect focus, maintain trust with stakeholders, and keep your team mentally healthy while still driving the business forward.Hiring Experts Only to Tell Them What to DoEvery marketing ops professional eventually faces a request that makes their skin crawl. For Anna, it was the “no-reply” email debate. A stakeholder wanted to send a campaign from a no-reply address in Marketo. She had explained countless times why that idea goes against every principle of customer experience. It blocks responses, damages trust, and kills engagemen...
In this episode of Turf Nerds: A Lawn Care Podcast, Evan and Greg take a deep dive into the world of irrigation with Whitney Brown, Marketing Manager, and Laramie Kamus, Strategic Accounts Manager at Rain Bird. Recorded live at Equip Expo 2025, the guys talk all about Rain Bird's brand-new All-in-One Zone Control — a compact, plug-and-play solution that's making installs faster, cleaner, and way more reliable for contractors.Tap Here for Turf Nerds Merch!Look! We Have A Website!Don't forget to check out Green Frog Web Design and tell them the Turf Nerds sent you. Or Greg will scalp your lawn!Use promo code TURFNERDS for 50% off Equip Expo 2026 registration!Shoot us an email! TurfNerdsPodcast@proton.meInstagramFacebookTikTokSubscribe on YouTube:https://www.youtube.com/@TurfNerdsPodcast?sub_confirmation=1#LawnCare #LawnMaintenance #Mowing #MowingGrass #LawnCareBusiness #Toro #ToroMultiforce #CubCadet #BibleStudy #Bible #Christian #Business #Entrepreneurship #Comedy #2024 #Marketing #Advertising #TipsAndTricks #Tips #Success #Yakta #YaktaMowers #YaktaOutdoor #Spring #SpringRush #FYP #Mower #NewMower #UsedMower #RouteDensity #EquipExpo #EquipExpo2024 #Echo #Stihl #RedMax #Shindaiwa #StringTrimmer #WeedWhip #GreenFrogWebDesign #WebDesign #EzraMcCarthy #Aerator #Aeration #ZAerate #Bobcat #BobcatMowers #Husqvarna #HusqvarnaGroup #HYGREENTOOL #GOMOW #ThunderLightingSupply #ChristmasLights #Christmas #Trump #DonaldTrump #PresidentTrump #ElectionDay #EZDumper #DumpInsert #StempkyNursery #Mulch #MulchInstallation #TurfNerds #Newsmax #NewsmaxTV #CarlHigbie #CharlieKirk
Perspective can change the way we see life, parenting, and even our daily struggles—but it's not always easy to gain. Amy and Sara sit down with Cody Braun, Marketing Manager for WinShape Camps and father of two, to talk about how perspective can grow patience and gratitude, why it's so hard in the moment, and practical ways to see life more clearly.They also explore how perspective can help in every season—mountaintops, messes, and everything in between—and Cody shares lessons from parenting his young kids. Tune in for an honest, hope-filled conversation that will help you slow down and gain a bigger God-sized view on life.--Question of the Week: If you could go back in time, what is one thing that you would do differently?--Hosts: Amy Lowe & Sara JonesGuests: Cody BraunProducers: Emily Alters & Cody Braun--Learn more about WinShape Camps at WinShapeCamps.org!Instagram: @WinShapeCampsTikTok: @WinShapeCampsFacebook: @WinShapeCamps Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SeniorLivingGuide.com Podcast, Sponsored by: Parrish Healthcare
In this episode, we sit down with Chandler Burckbuchler, Senior Division Manager and Marketing Manager for Terra Bella Senior Living, to discuss the critical warning signs families should watch for when visiting aging loved ones during the holidays. Chandler explains why the weeks following Thanksgiving and Christmas are traditionally the busiest times for senior living inquiries, as extended family time reveals changes that might go unnoticed during brief visits. She shares practical guidance on identifying concerns ranging from cognitive decline and medication management to nutrition, hygiene, and driving safety.We also explore the emotional aspects of aging, including loneliness and depression in seniors, and hear touching stories about the importance of listening to our elders' experiences. Chandler emphasizes that caregivers need care too, and offers actionable advice on conducting home safety checks—from testing smoke alarms to removing fall risks. She stresses the value of having conversations about care preferences before emergencies arise and encourages families to visit senior living communities during the holidays to understand their options.Tune in to discover invaluable insights that can help you support your aging loved ones while navigating these sensitive conversations with compassion and preparation. Whether you're noticing subtle changes or planning ahead, this episode offers the practical tools and emotional support families need during the holiday season and beyond.SeniorLivingGuide.com Podcast sponsored by TerraBella Senior Living and Tom Marks, Best Selling Author on RetirementThe background music is written, performed, and produced exclusively by purple-planet.com.https://www.purple-planet.com/*SeniorLivingGuide.com Webinars and Podcast represents the opinions and expertise of our guests. The content here is for informational and educational purposes. It does not necessarily represent the views, recommendations, opinions or advice of Fairfax Publishing/SeniorLivingGuide.com or its employees
What's up everyone today we have the pleasure of chatting with Blair Bendel, Senior Vice President of Marketing at Foxwoods Resort Casino.(00:00) - Intro (00:49) - In This Episode (03:39) - Evolution of Casino Martech (06:11) - Customer Loyalty & Personalization (09:36) - Using the Right Marketing Channel for the Right Goal in Hospitality (12:38) - Foxwood's Martech and Customer Data Migration to MoEngage (15:05) - Picking MoEngage (20:07) - Why Change Tools?? (22:46) - Implementing a New Platform (24:58) - Building Structure for 24/7/365 Casino Marketing (31:20) - Key Things to Track (33:15) - Fail Fast, Learn Faster (37:25) - Balancing Big Data with Privacy (40:23) - Why AI Will Not Fix Casino Marketing Overnight (43:23) - Exploring AI (46:59) - Human Experience Drives Long-Term Casino Revenue (49:05) - Human Side (52:12) - Why Face-to-Face Conversations Strengthen Marketing Teams Summary: The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair's mission has been to connect those experiences through smarter tech. At Foxwoods, he replaced a maze of disconnected martech with a single platform, giving his team one clear view of every guest. Push messages became quick nudges, emails carried depth, and silence built trust. In a business that runs 24/7/365, his team moves fast, learns constantly, and protects what matters most: guest privacy. About BlairBlair Bendel has spent nearly two decades shaping brands that make casinos feel alive. As SVP of Marketing at Foxwoods Resort Casino, one of the world's largest gaming and entertainment destinations, he leads strategy across brand, digital, loyalty, and guest experience for a property owned by the Mashantucket Pequot Tribal Nation.Before Foxwoods, Blair drove marketing for Boyd Gaming and Pinnacle Entertainment, guiding multi-property teams through high-stakes launches and rebrands. Known for blending data and instinct, he's built campaigns that turn foot traffic into fandom and moments into measurable growth.The Evolution of Casino MartechCasinos thrive on the energy of real people in real spaces. Blair has spent his career in that environment, where the hum of slot machines and the rhythm of foot traffic define success. He points out that while other industries rushed to digitize, gaming and hospitality focused on the on-property experience that drives most of their revenue. Technology in this world serves the guest standing in front of you, not a distant audience online.“There's a lot of innovation, but it's all centered around that customer and that on-property experience,” Blair said.Walk across a modern casino floor and you see how far that innovation has gone. Slot machines now reach twelve feet high, lit by curved screens that feel more like immersive art installations than games. Even bingo, once a paper-and-pen ritual, lives on tablets. These changes reflect more than aesthetic upgrades. They mark the blending of digital personalization with in-person entertainment. Each new machine and experience collects data, interprets patterns, and helps casinos understand what keeps players coming back.Blair sees the next phase of progress in the pairing of martech systems and artificial intelligence. Casinos have long collected data on player habits, but much of it stayed locked in isolated databases. AI now connects those dots, linking preferences, visit frequency, and loyalty activity into one living profile. That way you can predict what a guest wants before they ask for it. Personalized dining offers, targeted game promotions, or well-timed follow-up messages all become part of a continuous loop that strengthens engagement.Still, Blair focuses on the human side of this transformation. “People assume tech makes everything easier, and it doesn't,” he said. Each new platform requires training, integration, and trust. Martech without people who know how to use it becomes clutter. Blair spends much of his time ensuring his team understands the technology deeply enough to keep the guest experience effortless. The strategy depends on teams who can think like data analysts and act like hosts.Key takeaway: Martech and AI can elevate on-property hospitality when used to deepen human connection instead of replacing it. Integrate systems that unify guest data, but prioritize training and comfort among your team. When your people trust the tools and your guests feel known, technology quietly fades into the background while loyalty takes center stage.Customer Loyalty and Personalization in Casino MarketingCasino marketing has operated on autopilot for too long. Guests still get dropped into massive segmentation buckets, treated as if their weekend habits, entertainment tastes, and spending patterns are interchangeable. Blair describes it bluntly: “We still send show offers to guests who've never been to a concert in their life.” That single sentence captures the outdated logic behind much of hospitality marketing. The data is there, but the systems fail to translate it into actual relevance.Blair's vision for Foxwoods looks very different. He wants every guest communication to reflect an individual's real-world behavior across the property. The system should recognize the guest who booked a John Legend concert last year, scheduled a spa visit before dinner at the steakhouse, and played slots into the night. That pattern should generate communications that align with their habits instead of contradicting them. The goal is not another loyalty campaign; it is a personalized experience that extends far beyond the walls of the casino.“Pre-booking, post-booking, everything in between should feel connected and meaningful,” Blair says. “It should never just be noise.”The complexity behind that ambition is immense. Each behavioral variable—favorite artist, time of year, dining preference, game type—multiplies the possible outcomes. A small addition in logic can create thousands of potential message combinations. Casinos also face stricter rules on data sensitivity than most industries, so scaling personalization demands precision. The technical lift is enormous, but the payoff is real: when every offer feels relevant, engagement increases without resorting to gimmicks or discounts.The most important shift is cultural, not technological. Marketing teams need to stop thinking of messages as promotions and start thinking of them as part of the guest experience. When personalization is treated as hospitality, not marketing automation, it starts to feel natural. That mindset transforms every text, push notification, and offer into something that extends the stay rather than interrupts it.Key takeaway: One-to-one personalization in casino marketing depends on operational discipline, unified data, and a mindset shift. Start by mapping how guests actually experience your property, then use that data to inform relevant communication across every channel. That way you can replace noise with value, and marketing becomes an extension of the hospitality experience itself.Using the Right Marketing Channel for the Right Goal in HospitalityCoordinating multiple marketing systems inside a casino is like running a live concert with half the band still tuning. Each channel (email, mobile, social, in-property signage) operates on a separate timeline, using different data and often speaking a different language. Blair knows this chaos well. His goal is to make those systems play in harmony, producing a s...
Join Dani Ruggles, Marketing Manager at KFC, and Lynne Deason, Head of Creative Excellence at Kantar, as they explore how bold choices and an unwavering commitment to your brand's magnetic north can drive extraordinary results.When you know competitors will outspend you, creative quality isn't just important, it's essential. Great advertising amplifies your media investment, making it feel like you've spent more than you have.In this episode, Dani shares how KFC's success at Christmas and beyond came from breaking traditions, ignoring the temptation to follow customer feedback, and staying true to what the brand stands for. Hosted on Acast. See acast.com/privacy for more information.
Dirk Durham is the Marketing Manager for Phelps Game Calls, Elk Hunting YouTube sensation, and someone I consider a close friend! Dirk joins me this week to tell the wild story of his Yukon moose hunt with Jason Phelps. We do a little season recaps, elk hunting, bad etiquette on the mountain from other hunters, running into Doug Fluty on in the elk woods, and getting older as we both are. As usual, Dirk was awesome, full of wisdom and humor, and we had a great chat. Check it out anywhere podcasts are found, enjoy! Dirk on Instagram Show Sponsors! Phelps Game Calls - The game call company of The Western Huntsman! https://bit.ly/PhelpsGameCalls-Eastmans -Use Promo Code "Huntsman10" for 10% off! Silencer Central - Get started with a suppressor for your next hunt by going to the website here: https://bit.ly/SilencerCentral-Eastmans They make it very easy to get licensed, purchased, and set up so you can find out why getting a suppressor from Silencer Centrals is so popular! Leupold Optics- Over 100 years of American-made optics such as scopes, binos, spotters, range finders and more. Leupold sets the standard for innovation and quality without selling out. Leupold not only makes excellent products for any hunt, but they work hard for the future of hunting through their incredible support of many different conservation organizations. Support the companies that support you, check out Leupold here: https://bit.ly/Leupold-Eastmans Browning X-Bolt 2 - Browning is perhaps one of the top brands in American hunting. We all know this company, and they've once again moved the bar to a higher standard with the X-Bolt 2 rifle. Available in multiple cartridges, this rifle is designed for maximum, Total Accuracy, right out of the box. The Vari-Tech Stock allows this rifle to fit any person of any size. The DLX Trigger with adjustable weights is smooth as ice, and hunters can take advantage of the Plus Magazine System when maximum rounds are needed. With too many features to list here, this rifle is a no-brainer. Check it out at https://bit.ly/Browning-Eastmans SecureIT Gun Safes- The SecureIT Agile Series gun safes are a lightweight, modular gun storage solution that integrate with any gun collection. With Fast-Lock technology, they offer quick access when seconds count, are easy to move or get up and down stairs when you live in apartments or condos, and are super flexible for every need! Have a look here: https://bit.ly/SecureIt-Eastmans Mystery Ranch Packs- These packs have a long tradition of quality and durability. Their new hunting pack line-up has everything from solid daypacks to backcountry sizes and women's sizes. This is huge! I've never been able to find a good pack for my wife and girls that actually fit them right until I found the women's Sawtooth. Impressive load capacities, great organization, tough, lightweight, and carried on the improved Mysterium frame. Link: https://bit.ly/MysteryRanch-Eastmans Columbia River Knife & Tool CRKT- From tomahawks to pocket knives, every hunter should visit https://bit.ly/ColumbiaRiverKnifeAndTool-Eastmans and poke around for your next hunt. I've given my Chogan T-Hawk a real workout on the homestead and in camp. The hunting knife line-up has something for everyone, who doesn't love shopping for knives?? Eastmans Hunting Journals - What Western Hunter doesn't know Eastmans Hunting Journals?? I've been a fan and subscriber to the magazine since I was a kid, and you should too. Between the magazine, Eastmans TagHub, and the new Mule Deer eCourse, Eastmans has something for everyone and the tools every Western Hunter should have! Check it out at https://www.eastmans.com/ Hit me up at jim@thewesternhuntsman.com
What's up folks, today we have the pleasure of sitting down with Megan Kwon, Director, Digital Customer Communications at Loblaw Digital.(00:00) - Intro (01:26) - In This Episode (04:11) - Building a Career Around Conversations That Scale (06:25) - Customer Journey Pods and Martech Team Structures (09:08) - Martech Team Structures (11:23) - Customer Journey Martech Pods (12:54) - How to Assign Martech Tool Ownership and Drive Real Adoption (14:54) - Martech Training and Onboarding (17:30) - How To Integrate New Martech Into Daily Habits (19:59) - Why Change Champions Work in Martech Transformation (24:11) - Change Champion Example (28:25) - How To Manage Transactional Messaging Across Multiple Brands (32:35) - Frequency and Recency Capping (35:59) - Why Shared Ownership Improves Transactional Messaging (41:50) - Why Human Governance Still Matters in AI Messaging (47:11) - Why Curiosity Matters in Adapting to AI (53:08) - Creating Sustainable Energy in Marketing Leadership Summary: Megan leads digital customer communications at Loblaw Digital, turning enterprise-scale messaging into something that feels personal. She built her teams around the customer journey, giving each pod full creative and data ownership. The people driving results also own the tools, learning by building and celebrating small wins. Her “change champions” make new ideas stick, and her view on AI is grounded; use it to go faster, not think for you. Curiosity, she says, is what keeps marketing human.About MeganMegan Kwon runs digital customer communications at Loblaw Digital, the team behind how millions of Canadians hear from brands like Loblaws, Shoppers Drug Mart, and President's Choice. She's part strategist, part systems thinker, and fully obsessed with how data can make marketing feel more human, not less.Before returning to Loblaw, Megan helped reshape how people discover and trust local marketplaces at Kijiji, and before that, she built growth engines in the fintech world at NorthOne. Her career has been a study in scale; from scrappy e-commerce tests to national lifecycle programs that touch nearly every Canadian household. What sets her apart is the way she leads: with deep curiosity, radical ownership, and a bias for collaboration. She believes numbers tell stories, and that the best marketing teams build movements around insight, empathy, and accountability.Building a Career Around Conversations That ScaleRunning digital messaging at Loblaw means coordinating communication at a scale that few marketers ever experience. Megan oversees the systems that deliver millions of emails and texts across brands Canadians interact with daily, including Loblaws, Shoppers Drug Mart, and President's Choice. Her team manages both marketing and transactional messages, making sure each one aligns with a specific stage in the customer journey. The workload is immense. Each division has its own priorities, and every campaign needs to fit within a shared infrastructure that still feels personal to the customer.“We work with a lot of different business divisions across the entire organization. Our job is to make sure their strategies and programs come to life through the customer lifecycle.”Megan's team operates more like a connective tissue than a broadcast engine. They bridge the gaps between marketing, product, and data teams, translating disconnected strategies into a unified experience. That work involves building systems capable of:Managing multiple brand voices while keeping messaging consistentTriggering real-time communications that respond to customer behaviorIntegrating old and new technologies without breaking operational flowEvery campaign becomes part of a continuous conversation with the customer. Each message is one step in a long dialogue, not a one-off announcement.Megan's perspective comes from experience earned in very different industries. She began her career at Loblaw during the early days of online grocery, a time when digital operations were experimental and resourceful. She later worked across fintech, marketplaces, and paid media before returning to Loblaw. That journey helped her understand every layer of the customer funnel, from acquisition through retention. It also taught her how to combine growth marketing tactics with enterprise-level communication systems, that way she can scale personalization without losing humanity.Most large organizations still treat messaging as a collection of isolated programs. Megan treats it as an ecosystem. Her work shows that when lifecycle and acquisition efforts operate within a shared framework, communication becomes more coherent and far more effective. Alignment between data, channels, and teams reduces noise and builds trust with customers who engage across multiple brands.Key takeaway: Building a unified messaging ecosystem starts with structure, not volume. Create systems that connect channels, data, and brand voices into one coordinated experience. Treat messaging as a relationship that continues long after the first conversion. That way you can make enterprise-scale communication feel personal, intentional, and consistent across every touchpoint.Customer Journey Pods and Martech Team StructuresRunning digital communications at Loblaw means managing one of the largest customer ecosystems in the country. The team sends millions of messages across grocery, pharmacy, and e-commerce brands every week. Each interaction has to feel personal, relevant, and timely, even when it comes from a massive organization. Megan explains that the only way to handle that kind of scale is to treat data as the operating system and collaboration as the backbone.Her team relies on analytics to shape every message. Real-time signals from dozens of digital properties guide what customers see, when they see it, and how those experiences evolve. It is a constant feedback loop between behavior and communication. “We lean a lot into the data that we gather,” Megan says. “That pretty much drives almost everything that we do.” The systems are only half the story, though. The other half is how her team stays connected across offices, divisions, and projects. They share knowledge in Coda, manage progress in Jira, and rely on Slack to keep conversations fluid. Even their emojis have purpose, creating a shared language that makes collaboration faster and more human.“Everything that we do, we share that knowledge back and forth so that we can continue to learn off each other,” Megan said.The team structure used to follow the company's business units. Each division had its own specialists who acted like small internal agencies. It worked for speed, but it made collaboration harder. Megan reorganized everything around the customer journey instead. Her teams now work in “pods” that align with stages such as onboarding, discovery, shopping, and post-purchase. Each pod has both data and creative ownership over its domain. That way, a single team can experiment, learn, and apply what works across multiple brands.Megan also built intentional overlap between pods to keep ideas moving. For example, the loyalty and early engagement pod owns both new-member activation and retention. That connection helps them understand the full customer arc, from first purchase to repeat visits. The result is a flexible structure that shares expertise fluidly without losing focus. Large enterprises tend to slow down under their own weight, but this model keeps Loblaw's marketing engine fast, synchronized, and grounded in customer behavior.The work Megan's team does might look complex from the out...
When the temperature drops and snowflakes start to fall, many assume that local parks and recreation departments take a well-deserved break. However, as Valley Today host Janet Michael discovers in her lively conversation with Jeremy Sanders, Marketing Manager for Frederick County Parks and Recreation, winter is anything but a slow season. Instead, the department ramps up its offerings, ensuring that residents of all ages have plenty of opportunities to stay active, engaged, and connected. The Winter Guide: A Treasure Trove of Activities At the heart of their conversation is the newly released Winter Guide, available both online and soon in print. This comprehensive resource is packed with information about upcoming races, trips, crafting workshops, and sports leagues. Jeremy emphasizes that the guide is designed to appeal to a wide range of interests, from seniors looking for social activities to families seeking ways to get out of the house during the colder months. Notably, the guide also highlights job opportunities for teens and young adults, providing a gateway into the world of parks and recreation. Signature Events: From Turkey Trots to Winter Wonderland Transitioning from the guide's overview, Janet and Jeremy dive into some of the season's most anticipated events. The Thanksgiving Day 5K, a beloved local tradition, has grown so popular that it sold out last year, prompting organizers to raise the participation cap for this year's race. Jeremy shares the behind-the-scenes logistics of managing such a large event, from volunteer coordination to ensuring enough t-shirts and medals for all runners. The race isn't just for adults—kids can join in the fun with their own "tot trot," making it a true family affair. Following Thanksgiving, the excitement continues with Winter Wonderland at Clearbrook Park, now celebrating its 25th anniversary. This walk-through light display features festive activities, food trucks, live music, and even pony rides. Jeremy notes that the event has evolved to include selfie stations and crafting opportunities, ensuring that there's something for everyone, whether you have young children or are simply young at heart. Community Input and Creative Programming One of the most engaging aspects of the conversation is the discussion about how new programs are developed. Jeremy reveals that many ideas originate from staff members' personal interests or from suggestions by community members. For example, after attending a conference, Jeremy was inspired to introduce "letterboxing," a creative outdoor activity similar to geocaching, to the local parks. This openness to innovation ensures that the department's offerings remain fresh and relevant. Trips, Tours, and Togetherness Beyond local events, Frederick County Parks & Rec organizes a variety of trips throughout the winter. Whether it's a bus ride to a Penn State football game, a shopping excursion to New York City, or a visit to the Polar Express Ice Show, these outings provide residents with hassle-free ways to explore new places and make new friends. Janet and Jeremy both agree that the camaraderie of group travel adds an extra layer of enjoyment to these experiences. Staying Informed and Getting Involved To keep the community informed, the department offers an email newsletter, the "Rec Reminder," which highlights upcoming deadlines and new programs. Registration for events and activities is streamlined through the department's website, making it easy for residents to sign up and even add events directly to their digital calendars. Looking Ahead: A Season of Connection As the conversation wraps up, Janet and Jeremy reflect on the importance of community, tradition, and adaptability. Whether you're lacing up your sneakers for a 5K, crafting a holiday wreath, or simply enjoying a stroll through Winter Wonderland, Frederick County Parks & Rec ensures that winter is a season to remember. With a blend of beloved traditions and innovative new offerings, the department continues to bring people together—proving that, in Frederick County, the fun never freezes.
Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolution of B2B buying: analog → website → dark social → AI era.Aligning go-to-market around buyer behavior.Ideal Customer Profile (ICP) definition and validation.Strategic narrative development using Andy Raskin's framework.The “Brand, Demand, Expand” model for growth.Simplifying measurement: attribution, share of search, and split-the-funnel analysis.Sales and marketing alignment through shared goals and accountability.Building efficient, profitable revenue systems.Questions This Video Helps AnswerHow has B2B buying behavior evolved and what does it mean for marketers?What are the most important elements of a modern go-to-market strategy?How can you define and operationalize an ideal customer profile?What is a strategic narrative and how does it drive company alignment?How should marketing and sales collaborate to achieve efficient growth?What metrics actually matter when measuring pipeline performance?Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Sales, RevOps Lead, Account Manager, Customer Success Manager, Marketing Manager, BDR/SDR, Product Manager, Private Equity Partner, Founder.Key TakeawaysFocus beats complexity: simplify your go-to-market strategy around what works.The best companies deeply understand buyer behavior shifts and adapt early.A validated, data-driven ICP ensures efficiency and profitable growth.A strong strategic narrative, backed by leadership, drives internal and external alignment.Growth requires balanced investment in brand, demand, and expansion.Align marketing, sales, and finance goals to create predictable, sustainable performance.Measurement should prioritize insight and decision-making over vanity metrics.
Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success. Emily also highlights how CoSchedule's AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform. About CoSchedule CoSchedule is the marketing industry's leading provider of content calendar, content optimization, and marketing education products. Its dynamic family of agile marketing management products serve more than 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value. Collectively, CoSchedule products empower nearly 100,000 marketers to complete more high-quality work in less time. As recognized with accolades from Inc. 5000, Gartner's Magic Quadrant, and G2Crowd, CoSchedule is one of the most valued companies its customers recommend. To learn more about CoSchedule, visit https://coschedule.com About Emily Thompson Emily Thompson recently joined CoSchedule as Marketing Manager, after two decades in B2B and B2C marketing content strategy. When people don't know what that means, she describes herself as the one who helps businesses answer the questions, "What needs to be said and how do we say it?" For her, there's nothing more exciting than seeing marketing messaging land with precision and impact. Except maybe 49er football. Time Stamps 00:00:18 - Meet Emily Thompson from CoSchedule 00:02:31 - Overview of CoSchedule's Product 00:06:26 - AI Integration at CoSchedule 00:08:07 - B2B vs. B2C Marketing Perspectives 00:12:04 - Common Mistakes in Social Media Marketing 00:14:00 - Empowering Employees to Post on Social Media 00:16:48 - Measuring Success in Social Media 00:25:16 - Best Marketing Advice Received 00:28:03 - Closing Remarks and Contact Information Quotes "The number one thing I say about AI is it's only as smart as the person who's talking to it." Emily Thompson, Marketing Manager at CoSchedule. "CoSchedule just does it all in one. So it's a great tool reduction software and really affordable option for marketers as budgets are shrinking and we need to work smarter and faster." Emily Thompson, Marketing Manager at CoSchedule. "At the end of the day, you're creating trust and building relationships with your audience, whether you are B2B or B2C." Emily Thompson, Marketing Manager at CoSchedule. Follow Emily: Emily Thompson on LinkedIn: https://www.linkedin.com/in/emily-thompson-68468084/ CoSchedule website: https://coschedule.com/ CoSchedule on LinkedIn: https://www.linkedin.com/company/coschedule/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Relebogile Mabotja speaks to Catherine Jacoby the Marketing Manager at Toys R Us South Africa about the tech behind toy forecasting. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
What's up everyone today we have the pleasure of sitting down with Jane Menyo, Sr. Director, Solutions & Customer Marketing @ Gong.(00:00) - Jane-audio (01:01) - In This Episode (04:43) - How Solutions Marketing Turns Customer Insights Into Strategy (09:22) - Using AI to Mine Real Customer Intelligence from Conversations (13:18) - Why Stitching Research Sequences Works in Customer Marketing (17:09) - Using AI Trackers to Uncover Buyer Behavior in Sales Conversations (23:21) - How Standardized Prompts Improve Sales Enablement Systems (29:43) - Building Messaging Systems That Scale Across Industries (34:15) - How Gong's Research Assistant Slack Bot Delivers Instant Customer Proof (38:26) - Avoiding Mediocre AI Marketing Research (43:42) - Why Customer Proof Outperforms AI-Generated Marketing (45:41) - Why Rest Strengthens Creative Output in Marketing Summary: Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. She runs on curiosity and recovery, finding her best ideas mid-run. In a world obsessed with producing more, Jane's work reminds marketers to listen better. The smartest strategies start in the quiet moments when someone finally hears what the customer's been saying all along.About JaneJane Menyo leads Solutions and Customer Marketing at Gong, where she's known for fusing strategy with storytelling to turn customers into true advocates. She built Gong's customer marketing engine from the ground up, scaling programs that drive adoption, retention, and community impact across the company's revenue intelligence ecosystem.Before Gong, Jane led customer and solutions marketing at ON24, where she developed go-to-market playbooks and launched large-scale advocacy initiatives that connected customer voice to product innovation. Earlier in her career, she helped shape demand generation and brand strategy at Comprehend Systems (a Y Combinator and Sequoia-backed life sciences startup) laying the operational groundwork that fueled growth.A former NCAA All-American and U.S. Olympic Trials contender, Jane brings a rare blend of discipline, creativity, and competitive energy to her leadership. Her approach to marketing is grounded in empathy and powered by data; a balance that turns customer stories into growth engines.How Solutions Marketing Turns Customer Insights Into StrategyJane's role at Gong evolved from building customer advocacy programs to leading both customer and solutions marketing. What began as storytelling and adoption work expanded into shaping how Gong positions its products for different personas and industries. The shift moved her from celebrating customer wins to architecting how those wins inform the company's broader go-to-market strategy.Persona marketing only works when it goes beyond demographics and titles. Jane treats it as an operational system that connects customer understanding with product truth. Her team studies how real people use Gong, where they get stuck, what outcomes they care about, and how their teams actually make buying decisions. Those details guide every message Gong sends into the market. It is a constant feedback loop that keeps the company close to how customers think and work.Her solutions marketing team functions like a mirror to product marketing. Product marketers focus on what the product can do, while Jane's team translates that into why it matters to specific audiences. They do not write from feature lists. They write from the field. When a sales manager spends half her day in Gong but still struggles to coach reps efficiently, Jane's team crafts stories and materials that speak directly to that pain. The goal is to make every communication feel like it was written from inside the customer's daily workflow.“Our work is about meeting customers where they are and helping them get to outcomes faster,” Jane said.That perspective only works when every team in the company has equal access to the customer's voice. Gong's own technology makes that possible. Conversations, feedback, and usage patterns are captured and shared automatically, so customer knowledge is no longer limited to those on the front lines. Jane's group uses that visibility to deepen persona profiles, test new positioning, and identify emerging trends before they reach scale. It makes the company more responsive and keeps messaging grounded in real behavior instead of assumption.For anyone building customer marketing systems, the lesson is practical. Treat persona development as a live system, not a static report. Use customer data to update your understanding regularly. Create tools that let everyone in your company hear what customers say in their own words. That way you can write content, sales materials, and product messaging that actually aligns with how people buy, not how you wish they did.Key takeaway: Persona marketing works when it functions as an always-on loop between customer data and company action. Map real behaviors, refresh those insights often, and share them widely. When everyone in your company hears the customer directly, you can shape messaging that feels relevant, personal, and authentic. That way you can scale customer understanding instead of guessing at it.Using AI to Mine Real Customer Intelligence from ConversationsAI is reshaping how teams understand their customers. Jane uses it as a force multiplier for customer research, not a replacement for human interpretation. Her process starts inside Gong's platform, where every call, email, and deal interaction holds untapped evidence of what customers actually think. Instead of relying on small surveys or intuition, her team digs into those real conversations to extract patterns that explain why deals move forward or stall.When the team explores a new persona or market, they begin with what customers have already said. They gather every interaction tied to that persona and run it through a standardized set of research questions. In one project focused on CIOs, Jane's team analyzed hundreds of calls to understand how these executives engage in deals. They wanted to know what information CIOs request, what they challenge, and how their questions differ from other buyers.“We were able to run a series of questions across hundreds of calls and get standardized insights in a couple of days,” Jane said. “That changed the tempo of how we learn.”Once they finish mining internal conversations, they widen their view to external data. They use AI tools like ChatGPT to scan analyst reports, trade publications, and articles that mention the same personas. That process identifies what topics are rising in the market and how those trends align with what Gong's customers are discussing in their calls. The result is a dual-layered map of reality: what customers say in private conversations and what the market signals in public forums.This kind of research produces better decisions because it pairs scale with nuance. AI speeds up analysis across thousands of data points, but empathy gives meaning to those patterns. That way you can identify where customer perception shifts are happening and adjust messaging, enablement, or product focus before the market catches up.Key takeaway: Use AI to process the noise, not to replace your judgment. Start with the data you already have; call recordings, customer emails, and deal transcripts, and create a structured framework for what you want to learn. Th...
Once again, Lou Carlozo rises from the pumpkin patch to bring you yet another Bankadelic Halloween Spooktacular. This year, we visit many different kinds of ghosts: Why is AI haunting so many financial institutions? Will the loan climate finally break through all the thunder and lightning? And if there are friendly ghosts on the horizon, what might they be? It's a fabulous cast of FI wizards … and a quartet of goblins (not so welcome, perhaps) from the Bankadelic Voice Character Crypt. Our special guests: Sarah Koulogeorge, Director of Business Development, Casca Richard Guillot, President, BAFS Samy Kogan, Vice President of Product Management, Swivel Caleb Stevens, Vice President - Marketing Manager of Capital Markets & Correspondent Banking, SouthState Bank
Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn't always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire. The post When to Crowdsource Your Brand and When Not To first appeared on Arlington Strategy.
Ever felt like your to-do list was running your life instead of the other way around? This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scale (without burning out), and turn chaos into clarity. From choosing the right tools and saying no to endless Slack pings, to developing intentional rituals and co-creating SLAs across teams, Erika shares practical ways to bring sanity back to your workflow. If you've ever wrestled with a launch that didn't hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you. Follow Erika: LinkedIn: https://www.linkedin.com/in/erika-storli/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this episode of Sanford Says our Public works and Utilities Director Brynt Johnson and Plants Manager Richard Casella sit down with Lisa Holder Communications and Marketing Manager to discuss the updates regarding the odor issue and repairing of the wastewater treatment plant.
Ever wondered how a world-class coffee program can transform a boutique hotel's guest experience and boost revenue? In this episode, hosts David M. and Steve Carran sit down with Gage Johnston, Marketing Manager at Dalla Corte, to explore the art and science of coffee in hospitality. Gage shares his incredible journey in the coffee industry—from barista roles in California to launching his own startup, leading coffee programs for 300+ baristas, and now shaping B2B coffee solutions with Dalla Corte.Discover insights on:How coffee programs elevate guest experiences in boutique and independent hotelsCommon mistakes hotels make when implementing coffee programsThe role of automation and technology in modern coffee operationsTrends to watch in 2026, including hyper-personalization and premium experiencesTips for designing convenient, innovative, and guest-focused coffee programsIf you're in hospitality, hotel management, or F&B, this episode is packed with actionable strategies to create memorable guest experiences and boost on-premises revenue.Watch the FULL EPISODE on YouTube: https://youtu.be/nxS-CPw7a7YLinks:Gage on LinkedIn: https://www.linkedin.com/in/gage-johnston-b59086229/Dalla Corte: https://dallacorte.com/usa/For full show notes head to: https://themodernhotelier.com/episode/222Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.
Clement Manyathela speaks to Kirana Ramsunder, Marketing Manager at Inova Pharmaceuticals on how multivitamins can help combat year end fatigue.The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
In part 2 of this episode of the HVAC Know It All Podcast, host Gary McCreadie continues his discussion with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System, about the growing use of press fittings in the HVAC industry. They talk about common pushbacks like tool cost and trust in the technology, and how RLS is working to address these concerns. Jessica explains how press fittings save time, improve safety, and are being used in everything from homes to data centers worldwide. This episode gives HVAC pros useful insights into the benefits and future of press technology. Gary and Jessica talk about how press fittings are changing the HVAC trade by saving time, cutting labor, and reducing fire risks. Jessica shares how RLS is working to make tools more affordable and fittings easier to get, while expanding their product line to help techs stay with press. They discuss common concerns like cost and trust, and how the press is now used in homes, data centers, hotels, and more. Jessica also explains how global use is growing and why education is key. They end with a fun idea to show press vs. braze speed in a live challenge. Expect to Learn: How press fittings save time and lower labor costs. Why tool cost and trust are key barriers to adoption. Press fittings are being used across the HVAC industry. How RLS is improving fitting availability and product range. Why Press is a strong option for service work and tight job sites. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 02 [01:59] - Press vs. Braze Speed Challenge Idea [03:38] - Showing Time Savings and Proper Brazing Prep [05:01] - Main Pushbacks: Tool Cost and Trust Over Time [06:12] - Longevity, Refrigerant Shift, and Growing Trust in Press [10:48] - Press in Service Calls and Where It's Being Used Most [17:43] - Global Reach of RLS and Importance of Exposure This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ Property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/
In this episode of the HVAC Know It All Podcast, host Gary McCreadie sits down with Jessica Slaughter, Marketing Manager at RLS Rapid Locking System. Jessica discusses the benefits of using press fittings in HVAC and refrigeration, explaining how they provide a safer, faster, and more efficient alternative to brazing. She shares insights into common mistakes technicians make when using press fittings, particularly the importance of proper preparation, cleaning, and deburring. Jessica also highlights the durability of RLS press fittings and their ability to withstand high pressures, ensuring long-term reliability in the field. Her advice helps contractors improve their processes and enhance customer satisfaction. In this episode, Jessica highlights how press fittings offer a faster, safer alternative to brazing in HVAC and refrigeration systems. She emphasizes the importance of proper preparation, cleaning, and deburring to prevent leaks and ensure a solid press. By using the right tools and following the correct process, common mistakes can be avoided, leading to improved system performance. Jessica also discusses how educating technicians and using quality equipment can boost reliability and customer satisfaction, helping contractors achieve high-quality, long-lasting installations. Expect to Learn: How press fittings offer a safer, faster alternative to brazing. Why is proper preparation and cleaning essential to avoid leaks? How using the right tools ensures a solid press and reliable systems. Common mistakes technicians make and how to avoid them. Why educating technicians leads to better results and happier customers. Episode Highlights: [00:00] - Intro to Jessica Slaughter in Part 01 [02:28] - Longevity and Reliability of RLS Press Fittings [04:27] - RLS Press Fittings: Designed for HVAC and High Pressure [06:01] - Testing the Durability of RLS Press Fittings [07:46] - Differences Between Press Fittings for HVAC and Plumbing [12:03] - Common Mistakes with Press Fittings [17:21] - Properly Buffing Deep Scratches Before Pressing This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Cool Air Products: https://www.coolairproducts.net/ property.com: https://mccreadie.property.com SupplyHouse: https://www.supplyhouse.com/tm Use promo code HKIA5 to get 5% off your first order at Supplyhouse! Follow the Guest Jessica Slaughter on: LinkedIn: https://www.linkedin.com/in/js212/ RLS Rapid Locking System: https://www.linkedin.com/company/rls-rapid-locking-system/ Website: RLS Rapid Locking System: https://www.rapidlockingsystem.com/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/
Monsters, Misfits and Mayhem are set to take over Bunratty Castle and Folk Park this October Bank Holiday Weekend from the 25th - 27th of October, turning the popular County Clare attraction into a frightfully fun Halloween village. Adrienne O Flynn, Sales and Marketing Manager joined Alan Morrissey to fill us in on what people can expect. Photo (c) Hospitality Ireland
Giovanna Miranda, Head de Mídia, Promoções, Live Experience e Dados da PepsiCo, neste CMO Playbook, trata dos dilemas relacionados à integração e à transformação da mídia para um executivo de Marketing.Em conversa com Rapha Avellar, Giovanna aborda a importância da consistência e da força da marca, descrevendo que, apesar de o produto ter qualidade ser o "ponto base", é na marca "onde a gente ganha o jogo". Para defender marcas líderes como Cheetos, Lays, Ruffles e Doritos, é preciso "blindar as marcas" e garantir que elas tenham "consistência".A executiva também a conta como a gestão de marcas globais como as da PepsiCo é desafiada pela necessidade de adaptação local — processo que ela chama de "glocal" —, e destaca que a consistência é essencial, sendo o trabalho do marketing "relembrar constantemente" o consumidor, já que ele não pensa nas marcas o tempo todo. Ela enfatiza a transformação da mídia, afirmando que a estratégia atual deve ser "menos sobre fazer publicidade tradicional" e mais sobre "fazer parte dessas conversas de maneira nativa". Além disso, a segmentação deve ser menos focada em demografia e mais no "contexto que ele [o consumidor] está inserido, qual é a jornada que a gente precisa construir pra gente impactar de maneira relevante". Para gerenciar e medir o sucesso dessas estratégias integradas, ela ressalta que é "essencial estandardizar métricas" para "eliminar achismos" e ter capacidade de comparação.
In this episode of The Global Fresh Series, we journey to the breathtaking region of South Tyrol, Italy — home to some of the world's most celebrated apples. Our guest, Hannes Tauber, Marketing Manager and CMO of VOG – Home of Apples, shares his deep-rooted passion for apples, from bringing a sommelier event to apples to the growers who cultivate them, and the generations of tradition behind this remarkable brand.Sponsors:First Class Sponsor: Peak of the Market: https://peakofthemarket.com/ Premium Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ Premium Sponsor: Avocados from Colombia: https://avocadoscolombia.com/ Premium Sponsor: The Fruit & Vegetable Dispute Resolution Corporation: https://fvdrc.com/ Premium Sponsor: USA Pears : https://www.usapears.org Global Women Fresh: https://globalwomenfresh.com/
Today we're doing something a little different. Instead of taking you halfway across the world, we're taking you inside Bell & Bly Travel - to share what it's like to work here, what makes our culture so special, and announcing a brand-new role on our team. If you've ever been curious about what it's like to work in the travel industry - this will give you a little taste! I'm joined by two of the most wonderful humans I know - our General Manager, Rachael Armstrong, and one of our Senior Coordinators, Ana Manrique. Rachael runs our award-winning design team and is an operations guru. While Ana has been promoted twice in just three years, and brings more enthusiasm to planning travel than anyone I've ever met! Click for the hiring role on this link https://dynamitejobs.com/company/bellblytravel/remote-job/client-growth-partnerships-manager Looking to book a luxury hotel? Get special perks and support the podcast by booking here: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels If you want our expert guidance and help planning a luxury trip with experiences you can't find online, tell us more here and we'll reach out: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels Learn more at www.luxtravelinsider.com Connect with me on Social: Instagram LinkedIn
If you know, you know: Eddy Merckx and his story have always had huge traction for my cycling passion. So, having the opportunity to talk with the Marketing Manager of the brand that bears his name is just incredible.In this episode of the BroomWagon Podcast
Join Jeremy Howard, Senior Sales and Marketing Manager at Simplot Animal Sciences, and Lauren Kimble, Manager of the Select Sires ProfitSOURCE program as the discuss the current beef on dairy market and implications for dairy producers. They will unpack: The current strength of the beef-on-dairy marketKey trends and shifts over the past yearWhat dairy farmers should keep on their radarHow the beef supply chain is adapting to this evolving landscape Whether you're in the dairy barn, beef marketer, or just beef-curious, this episode delivers sharp insights and forward-thinking strategies you won't want to miss. Tune in now to stay ahead of the curve—and make sure to subscribe, share, and leave a review to help more producers discover the value of beef-on-dairy! This episode is sponsored by Simplot Animal Sciences.
10/03/25: Joel Heitkamp is broadcasting live from Red River Communications in Abercrombie. He's joined by Tom Steinolfson, the CEO of Red River Communications, as well as Kari Kleingartner, the Sales and Marketing Manager at Red River Communications. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.
Visitor numbers to Ireland's lighthouses have more than doubled since 2018, with over 350,000 visits recorded in 2024, according to a new socio-economic report. On Thursday's Morning Focus, Alan Morrissey spoke to Dave Ward, Commercial Manager of Irish Lights and Sharon Malone, Assistant Sales & Marketing Manager with Clare Tourism West. Photo (c) Visit Clare
Phil Sanders, COO, and Sarah Slaven, Marketing Manager, of McAnany, Van Cleave & Phillips, also known as MVP Law, share what makes the 125-year-old law firm unique and how it breaks away from stereotypes. Learn how living out the firm's core belief in “real relationships” among employees, with clients and across industry interactions has contributed to its longstanding success. The views expressed by Enterprise.ing® presenters or guests are those of the presenter or guest and not, necessarily, of Enterprise Bank & Trust or its affiliates. All content, related materials and third party website links are for informational purposes only and do not constitute an endorsement by Enterprise Bank & Trust. Enterprise Bank & Trust does not make any warranty, express or implied, including warranties of merchantability and fitness for a particular purpose, and specifically disclaims any legal liability or responsibility for accuracy, completeness or usefulness of any information presented. Enterprise Bank & Trust is not under any obligation to update or correct any materials or content provided in connection with this podcast. All statements and opinions are subject to change without notice. ©2025 Enterprise Bank & Trust. All Rights Reserved.
Thabo Shole-Mashao standing in for Clement Manyathela is joined by to Greg Hoffman, Marketing Manager for Birchwood Hotel they discuss the servies offered by Birchwood Hotel. Greg also touched on the Hotel’s contribution to job creating in the city of Ekurhuleni by offering learnership to young people who do not have work experience. The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
Arpi Lahaman is Marketing Manager at RuRu Mushrooms. RuRu Mushrooms produces export-quality mushroom chips, available in four flavors: natural, garlic, sour cream, and spicy barbecue. RuRu Mushrooms has their own mushroom farm in Zamboanga City where they cultivate their mushrooms, harvest, prepare, and package for distribution. This episode is recorded live at WMSU ATBI, agri-aqua technology business incubator of Western Mindanao State University in Zamboanga City.In this episode | 01:01 Ano ang RuRu Mushrooms? | 02:17 What problem is being solved? | 10:13 What solution is being provided? | 17:23 What are stories behind the startup? | 42:15 What is the vision? | 44:51 How can listeners find more information?RURU MUSHROOMS | Facebook: https://facebook.com/rurumushrooomsWMSU ATBI | Facebook: https://facebook.com/wmsuatbiTHIS EPISODE IS CO-PRODUCED BY:Yspaces: https://knowyourspaceph.comApeiron: https://apeirongrp.comTwala: https://twala.ioSymph: https://symph.coSecuna: https://secuna.ioRed Circle Global: https://redcircleglobal.comMaroonStudios: https://maroonstudios.comAIMHI: https://aimhi.aiCHECK OUT OUR PARTNERS:Ask Lex PH Academy: https://asklexph.com (5% discount on e-learning courses! Code: ALPHAXSUP)Argum AI: http://argum.aiPIXEL by Eplayment: https://pixel.eplayment.co/auth/sign-up?r=PIXELXSUP1 (Sign up using Code: PIXELXSUP1)School of Profits: https://schoolofprofits.academyFounders Launchpad: https://founderslaunchpad.vcHier Business Solutions: https://hierpayroll.comAgile Data Solutions (Hustle PH): https://agiledatasolutions.techSmile Checks: https://getsmilechecks.comCloudCFO: https://cloudcfo.ph (Free financial assessment, process onboarding, and 6-month QuickBooks subscription! Mention: Start Up Podcast PH)Cloverly: https://cloverly.techBuddyBetes: https://buddybetes.comHKB Digital Services: https://contakt-ph.com (10% discount on RFID Business Cards! Code: CONTAKTXSUP)Hyperstacks: https://hyperstacksinc.comOneCFO: https://onecfoph.co (10% discount on CFO services! Code: ONECFOXSUP)UNAWA: https://unawa.asiaSkoolTek: https://skooltek.coBetter Support: https://bettersupport.io (Referral fee for anyone who can bring in new BPO clients!)Britana: https://britanaerp.comWunderbrand: https://wunderbrand.comEastPoint Business Outsourcing Services: https://facebook.com/eastpointoutsourcingDVCode Technologies Inc: https://dvcode.techNutriCoach: https://nutricoach.comUplift Code Camp: https://upliftcodecamp.com (5% discount on bootcamps and courses! Code: UPLIFTSTARTUPPH)START UP PODCAST PHYouTube: https://youtube.com/startuppodcastphSpotify: https://open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVaApple Podcasts: https://podcasts.apple.com/us/podcast/start-up-podcast/id1576462394Facebook: https://facebook.com/startuppodcastphPatreon: https://patreon.com/StartUpPodcastPHPIXEL: https://pixel.eplayment.co/dl/startuppodcastphWebsite: https://phstartup.onlineThis episode is edited by the team at: https://tasharivera.com
We are thrilled to welcome Lexie Watts to the Fi Plan Partners team as our new Marketing Manager. In this episode of Team Strategies, she sits down with our President and CEO, Greg Powell, and our COO, Felicia Ludlum, to discuss her passion for using marketing to elevate the client experience and her vision amplifying […] The post Introducing our New Marketing Manager first appeared on Fi Plan Partners.
ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how to adopt these, connect the human dots that AI can miss, and go beyond the data to understand context and nuance.
In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.Jojo's recommendations:New free enterprise SEO courseRendering Difference Engine Chrome extensionMy Victorian Nightmare podcastFollow Jojo:Check out SitebulbFollow Jojo on LinkedInFollow Jojo on BlueskyResources:Previous episode with Patrick about JavaScript SEOPrevious episode about enterprise SEO strategies from January 2024Sitebulb webinar about enterprise SEOTime stamps00:00 Introduction to Enterprise SEO Challenges01:14 Welcome to Search With Candour04:45 Welcome Jojo Furnival06:10 Understanding Enterprise SEO Challenges10:08 Navigating Technical and Human Challenges14:24 Prioritisation and Communication in SEO22:38 Aligning SEO with Other Departments26:10 Adapting to Outdated Technology30:12 Log File Analysis and Future Plans31:40 Automation in SEO: Balancing Technology and Human Touch33:19 Enterprise SEO: Tool Stack and Automation Strategies35:28 Effective Communication and Soft Skills in SEO39:44 Understanding Roles and Skills in SEO Teams45:38 Challenges and Metrics in Enterprise SEO51:03 Adapting to AI and LLMs in SEO55:46 Recommendations and Final Thoughts62:05 Outro
In this week's episode, Han is joined by Rachel Egan. Rachel is a mental health campaigner who has personal experience of anorexia, laxative use, depression and anxiety. Rachel is the Strategic Communications and Marketing Manager for Dump the Scales, a trainer and activist who delivers eating disorder training sessions and has appeared on Sky News, BBC News and has her own column on the Huffington Post, all to improve the understanding of eating disordersThis week, we discuss:Rachel's experience of anorexia and laxative misuseWhy laxative abuse felt like a form of self-punishmentThe serious physical health risks associated with laxative misuseRachel's concerns about GLP-1 weight-loss drugs being marketed to the general publicWhy GLP-1s could be especially dangerous for people with eating disordersThe urgent need for regulation, education, and behavioural support alongside medicationHow social media, body ideals, and fatphobia influence our health choicesRachel's optimism about Gen Z and their resistance to appearance pressuresTimestamps:01:00 – Rachel's experience of anorexia and laxative misuse07:00 – The shame and secrecy around bingeing and purging09:30 – Physical and emotional toll of laxative misuse13:00 – Recovery journey and finding support16:30 – Concerns around GLP-1 weight-loss medications and eating disorders24:00 – The impact of weight stigma, fatphobia, and diet culture30:00 – The risk of normalising disordered behaviours through medication34:00 – Body image, steroids, and pressure on young peopleTrigger Warning: This episode contains discussion of anorexia, binge eating, laxative abuse and GLP-1 mediations.Resources & Links:Rachel's InstagramRachel's WebsiteDump The Scales InstagramConnect with Us:Subscribe to the Full of Beans Podcast hereFollow Full of Beans on Instagram hereRead our latest blog hereThank you for listening and being part of this important conversation!If you loved this episode, don't forget to subscribe, leave a review, and share it with someone who might benefit!Sending positive beans your way, Han
After a [too] long hiatus, we're back! Tune in for a chat between Melissa (CEO) & Emma (Sales & Marketing Manager). Find out where we've been, what we've been up to and what's to come for Season 2.
Janine Garner grew up on a poultry farm in the north of England and worked her way up the corporate ladder to become the Marketing Manager for high-profile brands like Citizen Watches, Oroton and Ralph Lauren.But ultimately the lifestyle and burnout prompted Janine to walk away from her career and pursue her own business.Fast forward 9 years and she is now a sought-after international keynote speaker and trainer who fulfils her childhood dreams to be on the stage, albeit in a different capacity (you'll have to listen to this episode to hear that story!).Janine is the author of 3 books including her new release ‘Be Brilliant: How to Lead a Life of Influence' which we discuss in-depth in this conversation.
Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company's origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand's heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.” Hosted on Acast. See acast.com/privacy for more information.
Social media is no longer optional—but making it strategic is where the real value lies. In this episode of Amplify!, host Meg Hoevener sits down with Becky Weiand, Marketing Manager at Rea, to explore how her firm successfully implemented Clearview Social to drive employee advocacy. From culture-first content to gamified sharing and role-based feeds, Becky walks through the tools, analytics, and lessons learned over four years of refining their social strategy. Tune in to learn how to elevate firm visibility and individual thought leadership while simplifying the ask on busy professionals. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify
Send us a textThe tequila industry faces mounting regulatory and legal challenges with Mexico's Consejo Regulador del Tequila (CRT) restricting additive-free marketing claims while high-profile lawsuits are questioning major brands' "100% agave" labeling practices. These developments are reshaping how producers operate in an increasingly transparency-focused market.The Park Street Insider Podcast welcomes back Billy Erickson, sales and marketing manager at Tequila Fortaleza and member of the brand's founding family, to examine these industry dynamics from a craft producer's perspective. Fortaleza, a premium family-owned brand with strong bartender loyalty and on-premise presence, offers unique insights into navigating regulatory restrictions while maintaining traditional production methods.From CRT policy conflicts and class action litigation to tariff impacts and premiumization trends, we explore how these converging forces are affecting both established brands and craft producers. The conversation also covers some unexpected operational challenges—including literal product theft—that highlight the unique realities facing today's tequila industry. Whether you're tracking regulatory developments, assessing transparency trends, or understanding market shifts, this episode provides critical insights into the tequila category's evolving landscape.Featured Guests:Billy Erickson, Sales & Marketing Manager, Tequila FortalezaMentioned in this episode:Tequila FortalezaConsejo Regulador del TequilaWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram
How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn't panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin. Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge. You'll hear why relying on one ad channel can tank your business, how to creatively adapt ads for different platforms, and the surprising differences between running ads on Meta versus in‑game mobile platforms. And, what's Miranda's take on AI in ad creative? She picks her top tools and shares how smaller companies can compete with larger ones without breaking the bank. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.
How can farming protect culture and sustain communities in the midst of conflict? Today on the Thriving Farmer Podcast, Michael is joined by Karmel Abufarha, Marketing Manager of Canaan Palestine. Since 2013, Karmel has worked alongside his father and Palestinian smallholder farmers to create a route-to-market for ancient olive groves and traditional crops. What started as a local effort to safeguard livelihoods has grown into a global movement, connecting Palestinian farmers with consumers who value sustainability, social responsibility, and regenerative practices. Tune in to hear how Karmel and the team at Canaan are preserving cultural heritage, uplifting farming families, and building hope for the next generation. In This Episode, You'll Hear: Returning to Palestine: What led Karmel to leave Wisconsin and join his family's farming mission [1:11] Water Conservation: Is mulching an effective method for olive groves? [11:47] Co-op Structure: What does the average family farm look like in Palestine? [13:46] Farming Amid Conflict: How current events impact Palestinian farmers' work and livelihoods [17:17] Global Markets: Where is Canaan's olive oil sold, and who are their customers? [23:02] Farmer Support: How Canaan provides resources and opportunities for their farming partners [26:32] Don't miss this episode to learn how regenerative farming can protect cultural heritage and create lasting economic and ecological impact. About the Guest Karmel Abufarha is the Marketing Manager for Canaan Palestine, a pioneering initiative supporting smallholder Palestinian farmers and preserving the ancient olive groves of the region. Raised in Madison, Wisconsin, Karmel returned to Palestine in 2013 to embrace his heritage and pursue regenerative agriculture. He now plays key roles in marketing, farmer education, and building global connections that sustain both the land and its people.
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