The Take New Ground Podcast

When most people think about "Brand" they think logos, catchy tagline or websites. Those are expressions of a brand. A brand is so much more. It should act as the central operating and guiding idea for your organization. It's as much for internal purposes as it is external. In this episode we flush out the stuff that has led to so much skepticism and bring to the surface the ideas helping businesses take new ground today and thrive. Let's get started!

The "Big Idea" is the story behind your product, service or brand and it helps people understand what you're all about quickly. We look at how brands like Snickers, Puma and more create their big ideas and most importantly, how they connect to audiences with it.