Podcasts about Brand

Brands don't live in campaigns… they live in memory. In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends. From Geico's 15%, Snickers' hunger fix, and Nike's evolution of “Just Do It,” to Salesforce's AI rebrand and Harley-Davidson's Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads. Key Moments:  0:00 The Hidden Power of Brand Associations2:03 Ulli Appelbaum Explains the Science of Memorable Brands4:20 The Problem With Trendy Marketing Playbooks6:00 How Geico and Snickers Built Brand Memories8:10 Changing Brand Perception Is Hard11:00 How Nike Avoided a Rebranding Fail14:00 Three Elements Every Effective Campaign Needs18:00 Evidence-Based Marketing and Brand Association24:00 US Marketers Have Lost Their Edge30:20 Most Customer Journey Maps Waste Time33:00 The Touchpoint That Changes Customer Behavior37:00 Creative Problem Solving and Destructive Thinking47:30 The 95 Percent Rule for Balancing Brand With Sales  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Alexa Ryan left a decade-long career at P&G to launch Bakr, a frozen cookie dough brand built on real butter, clean ingredients, and bakery-quality flavor. What began with Alexa and her husband's hand-scooping dough for 14-hour shifts has grown into the Midwest's #1 frozen cookie dough brand. In this interview - originally recorded at the 2025 Midwest Dairy Pitch Competition in September of this year, Alexa shares how winning the 2023 Midwest Dairy Pitch Contest jumpstarted Bakr's journey and opened doors to major retail expansion. She also reveals the biggest challenges of scaling, the importance of partnerships, and her advice for fellow founders. Tune in to hear how grit, vision, and a love of baking turned one woman's idea into thousands of store shelves nationwide.

In this episode of the Second in Command Podcast, co-host Sivana Brewer chats with Will Smith, COO and Managing Partner of Lone Star Pups, a multi-location Dogtopia franchise with 15 stores across San Antonio and Denver.Will shares how he's scaled his team from zero to 140 employees in just a few years by leading with servant leadership, radical transparency, and a simple but powerful formula: Time + Trust = Influence.From teaching his staff about personal finance to running anonymous team surveys and writing heartfelt newsletters himself, Will breaks down how he creates a workplace where people feel seen, supported, and connected to the company's mission. He also dives into financial literacy and why understanding money, personally and professionally, is the missing link for many leaders.Whether you're managing a large service team or growing a people-first brand, this episode is packed with actionable leadership and financial principles that can transform both your team and your bottom line.Timestamped Highlights[00:04:15] – How Lone Star Pups began as a post-COVID passion project.[00:05:47] – The story behind Will's partnership with his CEO, Devin.[00:07:43] – Building trust by adding value—not ego—to leadership.[00:09:19] – Why Will left a 30-year hospitality career to run a dog business.[00:11:00] – Making decisions that impact 140 people every day.[00:12:00] – Servant leadership in action: clearing plates, fixing walls, setting culture.[00:13:34] – How Time + Trust = Influence became the company's core formula.[00:16:10] – What Will learned from his first company-wide employee survey.[00:17:00] – How monthly newsletters create connection and clarity.[00:19:10] – The truth about communication—why “no one ever over-communicated.”[00:25:20] – The meaning behind Watering Your Bamboo and why patience drives growth.[00:27:26] – How Will learned financial discipline from his grandfather.[00:29:00] – Teaching personal finance to staff—and why it improves retention.[00:31:36] – “Canary Metrics”: a system to track the financial health of each location.[00:33:49] – Why every manager must learn to write their own P&L variances.[00:35:00] – The link between personal spending habits and leadership performance.[00:40:35] – Helping the next generation reclaim their time, focus, and financial control.[00:41:15] – What's next: growth, teaching, and giving back.Resources & MentionsLone Star Pups, LLC Dogtopia Watering Your Bamboo by Greg BellThe 80-10-10 Rule – Will's personal finance framework (80% bills, 10% savings, 10% giving)The Speed of Trust by Stephen M.R. Covey

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Ronnell Perry.

Amélie Huynh does it all: she's a jewelry designer, art collector, historian, mother, and the visionary who revived the 200-year-old fragrance brand, D'ORSAY. Guided by a mission to honor its romantic and scandal-tinged legacy through a modern lens, Amélie's era of D'ORSAY balances its storied past with modern perfumery. Today, we discuss why she chose to revive the brand, its evolution, her jewelry line Statement Paris, her family's restored chateau, and you might even hear a brainstorm for the next eau de parfum, D'ORSAY E.V.

Get in touch with Caleb:IG: @calebralstonYoutube: @CalebRalstonWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

Read this episode: mikekim.com/book-roi Watch this episode on YouTube » In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers. You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out. CONNECT WITH ME Website Instagram TikTok X (Twitter) LinkedIn Facebook

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Ronnell Perry.

In this powerful episode of The Waiting Well Podcast, Courtney sits down with past client Nicoleto share her raw and redemptive journey through infertility and how God met her in the waiting. Nicole opens up about the emotional and spiritual battles she faced before joining The Waiting Well Framework—from feeling distant from God and questioning His goodness, to learning how to surrender control and find peace in uncertainty. Together, Courtney and Nicole unpack what it means to move from striving to trusting, how community and Scripture brought healing, and why learning to “wait well” can transform not just your fertility journey, but your entire walk with God. If you've ever felt stuck, forgotten, or weary in your waiting, this episode will remind you that God is still writing your story—right here in the in-between.  

In today's episode, I'm sitting down with Let's Dish CEO and co-founder Darcy Olson—and this conversation is a total masterclass in entrepreneurship, leadership, and trusting your vision even when it looks nothing like the traditional path. Thank you to Clay & Vine for Sponsoring this Episode https://clayandvineinteriors.com/ Inquire Here for In-Person or Virtual Support https://clayandvineinteriors.com/contact Thank you to Let's Dish for Sponsoring this Episode! https://letsdish.com/ This is one of those episodes that will light a fire under you—whether you're dreaming of your own business or simply looking for inspiration to lead with more intention and courage in the season you're in. In this episode, we cover: Why Darcy left behind corporate comfort to bet on herself The origin story of Let's Dish (and how it's grown over two decades) What it really takes to build something sustainable from the ground up How to adapt and evolve a brand while staying mission-focused Balancing motherhood, marriage, and entrepreneurship Darcy's mindset on leadership, energy, and sharing the load at home The behind-the-scenes of getting Let's Dish into Target stores Here are the some great resources I wanted to share with you: Book A Call for the November Corporate Cohort molly@mollyasplin.com Are you looking to improve performance and team effectiveness across your team? Book A Team Effectiveness Consult Here Thank you for listening to this episode! Please take a screenshot and share your biggest takeaway on your Instagram stories and tag me @molly.asplin so that I can shout you out!

How do you infuse legacy, healing, and empowerment into something as simple—and powerful—as a candle?In this episode, you'll hear from Funmi, the founder of Limoké: a lifestyle brand creating candles and affirmation products designed for self-compassion and self-love. Funmi shares the evolution of her business, which began as Candle Lux Co back in college before transforming into Limoké—a soulful rebrand inspired by her grandmother's name and legacy.We dive into how affirmations became a tool for healing and rebuilding self-worth, and how Funmi has built her brand around empowering women, especially Black women, to embrace positive self-talk and confidence from within. Funmi's story is an example of what happens when you lead your business with authenticity, purpose, and belief.If you've ever felt called to create deeper meaning behind your products… or you're craving the confidence to step fully into your brand's next evolution… this conversation is packed with inspiration, strategy, and soulful truth.By the end of this episode, you'll learn:• How Funmi transformed Candle Lux Co into Limoké through a soulful rebrand rooted in legacy and faith• The power of affirmations and self-talk in shaping confidence and inner healing• How joining Product Biz Academy helped Funmi niche down, refine her mission, and scale with purpose• Tips for connecting with your audience through authentic, purpose-driven storytelling• How live selling helped her boost visibility and sell out inventory• Funmi's transition from corporate life to full-time entrepreneurship and the mindset shifts that made it possibleFunmi Agboola is the owner of Limoké, a lifestyle and home goods brand. With a background in marketing and social services, she founded her business at the age of 19. Today, her affirmation-lined candles have reached thousands of customers across the U.S., helping people turn daily routines into moments of self-compassion.LINKS MENTIONED IN TODAY'S EPISODEFollow Funmi on Instagram: @shoplimokeCheck out Funmi's Youtube Channel: https://youtube.com/@finelikefunmi?si=TcsozX6jcqguf-apVisit Limoké's website at https://shoplimoke.com/ LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

The New York Times isn't just a newspaper; it's a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That's why in this episode, we're taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while staying relevant.About our guest, Avery AkkineniA pioneer in digital marketing and emerging tech, Avery Akkineni spearheads brand strategy, content, events, and communications as Chief Marketing Officer at VaynerX.In seven years at Vayner, Avery has catalyzed exponential growth by launching new companies and leading international expansion. She built VaynerMedia APAC from the ground up to over 150 employees in two years, opened key Asia Pacific markets like Singapore, Bangkok, Sydney, and Tokyo. During her tenure, VaynerMedia APAC was awarded Marketing Interactive's Agency of the Year. In 2021, Avery founded Vayner3, an innovation consultancy focused on emerging technologies like AI and Web3. Under her leadership, Vayner3 achieved significant industry acclaim; she was named an Ad Age Web3 Trailblazer, and an AI Thought Leader by Business Insider. Her proven ability to identify and leverage leading-edge channels to drive growth for Vayner and her brand partners has landed Avery advisory roles including Salesforce's AI Council, Meta's Creative Council, TikTok's #ForYouCollective, Tracer's Advisory Board, and with a weekly marketers podcast on CoinDesk (GenC).Based in Miami, FL overseeing VaynerX's local office, Avery continues to push boundaries in marketing. She is a sought-after speaker on modern marketing and digital innovation, who empowers teams and companies to embrace new opportunities. She also serves on the Board of Peace Players, an organization using the power of sport to build peaceful and thriving communities.What B2B Companies Can Learn From The New York Times:Build credibility into daily routines. The New York Times succeeds because it has become a trusted part of people's everyday habits. For B2B brands, the lesson is to earn that same consistent place in your audience's workflow. As Avery explains:“To me, the credibility of The New York Times is why I want to check there first and understand their point of view. What are the big stories of today.” When buyers trust your perspective enough to seek it daily, your brand moves from optional to indispensable.Use gamification and surprise to drive engagement. NYT didn't just sell news—it made puzzles, games, and even cooking content part of its brand fabric. That levity created stickiness. Avery puts it this way: “The New York Times integration with their incredible games has really helped drive up that frequency… I play with my friends, everybody shares their scores… and I think that really drives up that frequency and user adoption and makes The New York Times even more relevant.” In B2B, “serious” brands can still add fun, surprise, or delight to deepen connection and engagement.Pick your moments and move fast. The Times doesn't try to beat TikTok on breaking news—it chooses credibility as its edge, while still responding with speed when it matters. Avery notes:“You don't need to have a thought on everything. You have a thought on certain things—what matters for you and, as a brand, what matters for your consumers. Either we're part of the conversation or we're not.” For B2B, that means defining the moments where your voice is essential, and showing up quickly with relevance and confidence.Quote“ You don't need to have a thought on everything. You have a thought on certain things—what matters for you and as a brand, what matters for your consumers. Either we're part of the conversation or we're not.”Time Stamps[00:55] Meet Avery Akkineni, Chief Marketing Officer of VaynerX01:05 Why The New York Times?01:53 The Role of CMO at VaynerX02:42 Gary Vaynerchuk's Influencer09:51 Behind-the-Scenes of NYT25:58 B2B Marketing Lessons from NYT38:35 Final Thoughts and TakeawaysLinksConnect with Avery on LinkedInLearn more about VaynerXAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Luke Hartelust--a dynamic entrepreneur and now the founder of MNLY--who made the leap from the oil and gas rigs off the coast of Australia to California's innovative health tech scene. Luke shares his journey from the grueling world of offshore drilling to launching and scaling fitness businesses, including his instrumental role in bringing F45 Training to Southern California. The conversation dives deep into his latest venture, a groundbreaking men's health platform that uses AI, cutting-edge blood analysis, and custom supplementation to help men take true ownership of their health. Tune in to hear his insights on building community, the power of personalization in wellness, and what it takes to stand out in the rapidly evolving health optimization space. When it comes to the personalized health revolution he states, "Based on your blood work, our model will prescribe specific doses of specific micronutrients, aminos, herbs, extracts and minerals into that custom supplement formula that comes in morning, noon and night packs." Key themes discussed Career transition from oil and gas to health tech. Entrepreneurship journey and lessons learned from failures. F45 Training franchise growth and operational strategies. Brand protection and building strong community engagement. Men's health issues and the need for accountability. Personalized, AI-driven health optimization and supplement plans. Differentiation of in the men's health market. A Few Key Takeaways: 1. From Oil Rigs to Health Tech: Luke shared his path from working shifts on oil rigs to building fitness businesses and eventually moving into health tech. His drive was sparked by a personal epiphany—wanting to create a better life and help others, which led him to become an entrepreneur. 2. Lessons Learned from F45 and Brand Protection: Luke's experience scaling F45 franchises in Southern California gave him a "six-year apprenticeship" in what to do—and what not to do—when building and protecting a brand. A key takeaway: Focus on the emotions your brand evokes and prioritize building a strong community before chasing customer acquisition at scale. 3. Identifying a Gap in Men's Health-Accountability Over Access: After experiencing low energy despite living a healthy lifestyle, Luke discovered his own testosterone was severely low and saw first-hand the ineffectiveness and friction in telehealth for men. He believes the real crisis isn't just health, but accountability and ownership—people need tools and systems that make it easier for them to take proactive control of their well-being. 4. MNLY's Personalized Health Platform-Seamless, AI-Driven, and Fast: MNLY stands apart by integrating AI-powered testing and personalized recommendations to deliver tailored health plans and custom supplement packs. Customers use an at-home blood kit and environmental health assessment, then receive actionable insights and products within days—removing friction points common in traditional telehealth models. 5. Proven Results and a Focus on Efficiency: MNLY's approach delivers results about 50% faster than most competitors, according to Luke, and their pilot data showed significant improvements in markers like testosterone (on average, a 30% increase in 90 days among test users). Their evolving concierge model combines AI-driven support with human coaching, aiming to streamline the path to better health for busy men. Resources: Luke Hartelust: https://www.linkedin.com/in/luke-hartelust-597332253 MNLY: https://www.getmnly.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

Christian College Sex Comedy: Part 18 Even if you know who you crawl into bed with, be surprised. In 30 parts, By FinalStand. Listen to the podcast at Explicit Novels.   You will never see tomorrow's sunrise or yesterday's night. Caught In the Middle My clothing melted away as I slowly made my way to the bed. On the far side, Mercy reclined with some degree of expectation and happiness on her face. Her hands were cuffed over her head and her thighs showed some degree of vaginal stimulation by Rio. Last night Rio had taken it slow and gentle with her. Tonight, I imagined that Rio was going to tear a chunk off, so to speak. On the closer side of the bed rested Brandi (on the outside), Opal, Paige and Barbie Lynn. Barbie Lynn was pretending to be disinterested, throwing a yawn into the act; Paige's eyes were riveted on me; Opal acted as if she was smitten with me as well; and Brandi knew something was going on but wasn't sure what it was. Poor Paige was about to be ambushed. "Hey, my petit Принцесса," I simmered at Paige as I crawled up the bed toward her. It was clear she wanted to be center stage tonight, but she kept dragging along her body issues she'd felt thrust upon her years ago. A woman doesn't have to be busting out of a D-cup, have an hourglass shape, or the face of a Victoria's Secret model to pull a man's eye in for a feast. I got to Paige's ankles and the confidence of her smile shown through. She pulled her legs up and prepared to slip off her panties. "No you don't," I cautioned her as I grabbed her ankles and pulled her down toward me. "What did you call her?" Brandi chimed in. "I'm pretty sure that means 'Princess' in Russian," I replied in a husky voice, my eyes still soaking up Paige's beauty. "I once saw a Swedish art house film translated over to Russian in a Bangkok theater." "That's freaky-weird," Mercy remarked, running her fingers along her collar. "You can recall a word from a film in a language you don't even understand." "It had to do with a woman," Barbie Lynn grinned at Mercy before turning to me. "He's like that, and I love him for it." Paige looked from Mercy to Barbie Lynn to me, and that was her mistake. "Hey!" Paige squawked as Barbie Lynn and Opal grabbed her wrists and forearms, maneuvering them over her head. She struggled with Barbie Lynn and Opal but they were far more athletic than she was. I settled in between her legs and began kissing the insides of her upper thighs. "No," Paige began moaning as Barbie Lynn and Opal began sucking on her breasts through her sheer bra. Rio came striding into the room still stark naked but now carrying a large bowl of Neapolitan ice cream covered in chocolate syrup and a cherry. She rounded the bed and stutter-stepped. "Crap," she muttered. "Take this," Rio put the bowl on Mercy's quivering stomach, "I've got to get something for my Spank-o-matic." Spank-o-matic was her pet name for Barbie Lynn. Opal moved her lips up Paige's chest to her throat. Barbie Lynn, on the other side, jumped past Opal by going straight from the nipple to the ear. Since Opal was on her side, Brandi was able to straddle her and lean over to Paige's chest. She rolled up Paige's bra, temporarily pinching those pale pink nipples. "Iiieee!" Paige jolted. "Watch, her protests were buried by Opal's lips clamping down on Paige's and their tongues starting to play tag. Brandi continued her attack on Paige by popping her mouth over the breast closest to Barbie Lynn and swirling the nipple with her tongue, Opal had been doing a good job showing Brandi how to share pleasure. "Good God!" Brandi exalted. "This one tastes like cherries." Paige stifled a sob as Brandi went down for a second taste. I imagine Paige wanted me to discover this inventive little twist. I began rubbing her panties with my nose and kissing her panty covered cunt. I rolled my lips back and forth over her cunt. "Why are you doing this to me?" Paige whimpered once she broke her lips free from Opal's embrace. "Honey, do you think none of us noticed how much you make Zane smile?" Barbie Lynn drawled. "It isn't like he'd tell us what turned him on about you, Paige, so Barbie and I decided to find out for ourselves," Opal added. "Zane?" Paige begged for understanding. "I had no part of this, but once I saw Opal and Barbie Lynn closing in for the kill, I decided to play along because, quite frankly, you are so tasty," I confessed. "Brandi, please, I can't think straight with you nipping at my breasts like that," Paige pleaded. "Umm," Brandi mumbled before releasing her suction on Paige's breast. "Tell me what flavor the other one is. Is it cherry too?" Never more than an inch away, Brandi fell back to Paige's pale but painfully aroused nipple. "No," Paige wailed. "I want Zane to find out, ah, strawberry," she finally gasped out. "Let me sample it first, Brandi," I requested. Brandi shot me a peek down past her naked breast and gave me a wink. Barbie Lynn took advantage of Paige's distress, kissing her deeply and passionately. "Honey," Barbie panted to Paige, "is there anywhere else you want to be?" "I, no," Paige managed to get out. Opal tilted Paige's head toward her and took in a full kiss. "You are so eminently fuckable," Opal purred. Before Paige could respond, Barbie Lynn drew Paige back in. Within seconds, Paige was working in a three-way tug-of-passion with Opal and Barbie Lynn tongues. Brandi was letting her tongue wander from Paige's right nipple down to her belly and below until we kissed. Before and after that we worked down her panties until I finally cast them aside. I did a push up, Brandi wiggled underneath me, pressing her delicious tush against my raging rod, and I switched positions to where Brandi had been. Her left nipple really did taste like strawberries. I figured she'd used strawberry jam in a light enough glaze that its sugary redness was perfectly camouflaged by the pale pink of her areolas, freaking clever girl. Paige tilted her head away from her playmates long enough to see if I was the participant in question and if I enjoyed the experience. "Umm, damn clever," I murmured. "I've never thought of doing that before." Her eyes positively flared triumphantly at the news. "Well," Paige gasped, "you have only a, mediocre, intellect," she finished purring because Opal and Barbie Lynn's fingers and lips were driving her to distraction. "I still don't understand." Paige struggled for a breath between amorous attentions. "You pretty, pretty girl," Opal soothed seductively. "You are the most beautiful creature here tonight. Tomorrow morning the contest goes on, but tonight you are the Grand Prize winner, mainly, you've won us," she indicated herself, Barbie Lynn and Brandi. For other girls, they had often been called beautiful, pretty, and had reason to believe they were the hottest woman in the room. That had never been Paige; she had pride and pride to spare but that had always been based on her smarts. Her smarts were how she had ensnared me and while she knew I saw her as a beautiful creature, she largely believed I was alone in that assessment, until now. The borderline panic that had been residing inside Paige evaporated as all that energy turned into boiling sexual expression. It wasn't until Brandi was sucking deeply on her cunt that Paige realized I'd withdrawn to the foot of the bed. "Zane?" she panted as she raised her head once more and looked for me. "Paige, trust me; you are doing fantastic without me. Besides, we have most of the night. Once they have had all they can take from you, you are all mine," I grinned wickedly. She lowered her head back slowly and let Barbie Lynn and Opal hold her down and dominate her affections. "Mercy, wouldn't it be nice if some hottie wanted you as much as those bitches want Paige?" Rio teased her playmate. Mercy's immediate reaction was drowned out by her shudder as Rio dolloped a spoon full of ice cream onto her breast just above the nipple. The 'near miss' was torture enough for the girl. "Yes, one does," shivered Mercy. "Have you been letting someone else sample your goodies which are rightfully mine?" Rio quizzed her as she lapped up the ice cream as it melted toward Mercy's neck. "No," Mercy squeaked. "The only hottie in my life is you." "Wait; did I give you permission to speak?" Rio changed the direction of her attack. "Yes," Mercy gulped, "I mean, you asked me a question." Rio shimmied up until she was resting her crotch on Mercy's hips. She then took Mercy's nipples between her thumbs and forefingers, twisting them and pulling them up painfully. "That definitely sounded like you were being a smart-ass," Rio declared authoritatively. "Were you being a smart-ass, my cum-bunny?" "Eeep!" Mercy squealed from the pain. "Which answer do you want to hear?" Rio's eyes grew wide. She rolled her body forward until they were breast to breast and chin to chin. "Oh, yes, you are being a clever little wench. No matter what I say, you are going to say the opposite because you want me to take ownership of your lush, big-titties body, don't you?" Rio teased. "Yes?" Mercy hesitantly guessed. "Sorry, but you can't piss me off tonight, you annoying cunt," Rio taunted. Of course, 'annoy' was Rio and Mercy's key word for loving one another. "I've already got something horrible planned for this evening and you aren't going to distract me." Mercy noticeably perked up at that announcement. "I promise this is going to tear you up inside and out too," Rio gloated. Rio dismounted Mercy and scampered to her personal toy drawer. She gathered up several preselected goods and strode confidently back to Mercy's side. "Zane, I could use a hand," she called out as her goods spilled out of her hands. Mercy looked on attentively but didn't risk Rio's wrath by speaking. "Sure, what do you need?" I inquired as I crawled over carefully so as not to disturb the ladies on my side of the bed. Rio lubed up a slender steel vibrator. "Here, hold this (a vibrator) in place," Rio directed me to press the device's point against Mercy's clit with the trigger on her belly. I did it and was curious to figure out what Rio had planned. Rio presented her 'normal' strap-on, grinned at me, then started rubbing it on Mercy. I had to smile at her imagination but I had a feeling Mercy hadn't totally clued in yet to what the plan was. Rio began pouring lubricant over the artificial cock, the other vibrator, and then over a small series of anal beads, anal beads? When did I get anal beads? "AK!" Mercy gasped as the first bead was pushed in. "What was that?" "Shut up, Ass-angel," Rio smirked, "only a few more to go, so suck it up and be my bitch." As this new form of sexual expression was going on before me, a thought occurred. "Rio, you borrowed my credit card and car, didn't you?" I whispered. Rio's response was a maniacal grin. Mercy on the other hand, "Zane, I'm sorry," then Rio slapped Mercy's thigh, "Ow! She said she had your, Ouch!, permission." "I'm cool with it, Mercy, but Rio's license was suspended so next time you need to do the driving," I consoled the girl. Rio was too happy with herself to become overly upset with our little conversation. As if she was trying to prove how crazy/inventive she could be, Rio began putting the strap-on on, Mercy. Even as she fitted it snugly in place the realization was coming over Mercy. She desperately wanted to ask Rio something but was too torn up by Rio's glee to ruin the moment. Rio stroked Mercy's artificial cock a few times to make sure it was totally lubricated. "Okay," Rio cooed to Mercy as she mounted her stomach, "I'm going to make this easy on you because you are annoyingly child-like. When I rub your breasts," Rio let her hands settle and caress Mercy's tits, "it means I want you to pump me slow and easy." "When I pull your delicious nipples like this," Rio yanked and Mercy bucked up and grunted in pain, "I want you to hammer me as hard as you can. Does any part of my instructions confuse your little mind?" Mercy shook her head, indicating her understanding, but a definite sense of joy was coming over her countenance. She knew how good being penetrated felt and Rio trusted her to return the favor. Only when Rio's hip rotations rubbed the dildo into Rio's cunt did Mercy protest. "Rio, that's your, your cunt?" Mercy pleaded softly. Remaining incredibly unpredictable, Rio leaned down to Mercy's face and kissed her with tenderness. "Mercy-babe, I haven't been a virgin for some time. Stupid shit-long ago-let's not talk about it right now," Rio whispered. "Rio, I lo, I've never found anyone more annoying than you," Mercy breathed back. "I never thought I would." "That's your problem," Rio laughed quietly. "It is my job to do all the thinking while you look all hot, sweaty, and sexy. Am I going to have to hammer your tight asshole to make my point clear?" "Please?" Mercy perked up. Rio responded with some serious tongue-on-tongue play accompanied by intense mammary stimulation before speaking. "Maybe," Rio teased, "but someone has to get my rocks off before I contemplate anything else, so get to it." Rio began a series of rotations and presses to work the strap-on further into her cunt. After a few motions, Mercy fell into a sympathetic rhythm and was rocking up when Rio stopped, making Rio's ride one continuous penetration. Rio kept an intense eye-lock with Mercy as she took the plastic cock. She playfully tugged at her own lower lip as her breathing picked up a pace. "I think you've been fucking dozens of other sluts behind my back," Rio expressed deeply. "So have you been jumping some poor girl in the showers? Do you press them up against the wall and tear up those untouched cunts, or do you bend them over facing the wall and bugger those virgin assholes? " "No, no, I haven't," Mercy whimpered. "But you've wanted to," Rio teased her through increasingly hearty pants. "No, Mercy gulped. "So, you've never wanted to bend me over a sofa out there and make me squeal with pleasure?" Rio persisted in a mysterious tone. Mercy squeezed her eyes shut and turned away. "So if I ordered you to surprise me some night, jump me, bend me over and stir me up inside like only a wanton fuck-bunny could, you wouldn't do what I commanded, my Whore?" Rio taunted. "No," Mercy replied desperately as she looked upon Rio's face once more, "I would do that for you." "Do you know why?" Rio whispered. Mercy had no thoughts she could articulate. "You'll do it because you are Mine, I own you and you will do whatever is necessary to make me happy. You are going to tell me every dark little secret you hide in the horniest, sexiest part of your mind; every fantasy you have, every thought that makes you wet, and I'm going to make you live them out. You won't try to hide any from me because you know that if you lie, when I figure them out eventually, and I will figure them all out, I'm simply going to fulfill them with some other hottie I pick up instead of you. Is that what you want?" "No," Mercy whispered. "So every kinky, freaked-out, sexy over-the-top thing you want to do, you are going to tell me about, even though you know I'm going to force you to do it?" Rio scolded. "Yes," Mercy continued quietly. "If you don't tell me or you refuse to do what I say, I'm going to start selling you to motorcycle gangs and frat parties and find someone I can trust instead. All you can do is obey because I have total control over you, and if you don't you know how crazy I can be; clear enough for you, Butt-Slut?" Rio closed the trap. "I'll do whatever you want," Mercy responded; liberated by Rio from any guilt she might have. Now she could still be the Good Girl, only now she was one forced to do bad things against her will. Rio would soak up all the 'badness' in their relationship, be the one she could blame, and Mercy found that overwhelmingly, annoying. It was enough to make Mercy want to annoy Rio for years and years to come. "Good girl," Rio stroked her cheek. "Enough talking; shut the fuck up and start pounding this cunt until I squirt and scream." Mercy was a moment too slow so Rio began working over her nipples energetically and painfully. It got the desired effect; Mercy propelled her hips up so forcefully Rio rose over an inch off the dildo. "Wow, better than a whole year of horse-riding lessons," Rio giggled. "Oh, before I forget, I have one more treat for my personal prostitute." She reached down to the top of the vibrator and cut it on to the medium setting, shooting a jolt straight to Mercy's clit. "Oh, God!" Mercy gasped. "You are so annoying I had to think of something special just for you, Butter-cunt. I bet those vibrations feel great against that juicy clit of yours," Rio teased, and Mercy nodded vigorously in response. I had to consider that it wasn't two weeks ago that fundamentalist Mercy had been weeping on top of me, crying that her life was over because I had gently masturbated her once. Now she was working out 1,001 Nights of Pleasure with one of the greatest perverts I knew, who says you never see miracles anymore? As turned my attention back to Paige's prize, I noted a small black wooden paddle Rio must have tossed Barbie Lynn's way right behind her rump. Feeling inspired, I rolled back to Mercy and Rio, reached around to retrieve the lube, and began slinking up on Barbie from behind. Barbie Lynn was totally drawn into the play around Paige so ignored me. Opal and Barbie Lynn were orchestrating sensitive excitement from the top of Paige's pale haired head to the flat plain that flowed from her ribs down past her hips. Barbie Lynn had told me she was familiar with other female students before she met me. I would have bet that Opal had experimented a time or two. That the two of them could make such compassionate love to Paige was a surprising marvel to me. Paige's normally translucent flesh was blushed red with blood at every point her top two lovers had tantalized with all their kisses and licks. I was sure that if Paige could have found her voice, she would have been singing out to the Heavens with joy. The cause of her physical incapacity was Brandi, who was experimenting on her own style of cunt-licking. I studied Brandi for a minute before I knew what her technique was. She'd flit her tongue back and forth like a tiny motorboat for several seconds then switch to a slow probing action for twice as long before returning to the rapid-fire motion. The result was that Paige would amp up but before she could spike, Brandi would let her cool down before driving her to even greater heights closer to climax once more. I guess I can be a bit of a bastard. The girls were going along so wonderfully yet I still felt I had to indulge in my swelling need. I settled on my knees behind Barbie Lynn and brushed the paddle across that so-perfect ass. She taunted me with that ass, pushing back toward me, increasing its vulnerability, but kept her primary attention on Paige. I repeat: Barbie Lynn is beyond awesome. I reached back and paddled her once. Barbie Lynn took a deep breath but didn't relent. The second spank was harder and the third harder still. It was the fourth one that did the trick. "Oh, God, Yes," Barbie Lynn exclaimed. The great thing was that her body rocked forward and her ginormous breasts brushed over Paige's face. Paige was excited, not lost in orgasm. It took her maybe three milliseconds to latch onto one of Barbie Lynn's tits and engulf an areola in her mouth. Chewing on that nipple came a few seconds later. Barbie Lynn began moaning up a storm and stroking Paige's hair, Opal grinned and fell ravenously on Paige's left nipple, and Brandi went over to full-on clitoral assault mode. Paige gamely held on for almost a minute before she let Barbie Lynn go and proclaimed her immense pleasure. "Oh, all of you, oh, God, I, I can't take, Oh Fuck, Zane!" she ended up screaming. Huh? I had done nearly nothing this session and still there was my undeserved name on a woman's lips. If the girls had resented me I would have totally understood. Instead, Barbie Lynn looked over her shoulder, rubbed a hand along the paddle resting on her ass and smiled. Opal laughed musically. Brandi was beset by Paige's orgasm though. Paige's stocking clad thighs were wrapped tightly around Brandi's head as she thrashed and undulated over the sheets. Brandi kept lapping like a champ because Paige was a copious ejaculator, as I could attest. "Damn, Zane, you can pick 'em," Opal congratulated me. "What? This plan wasn't mine," I confessed. "No, I mean your luck in picking out bed partners is better than mine," Opal explained. "Oh, you were missing a few nights ago. I'm sorry it didn't work out for you. Who did you home in on?" I asked. "Cappadocia," Opal told me. Uh-oh. "I don't think Cappy is ready for a bi-sexual encounter. Besides, she's far too aggressive for you right now," I informed her. "Yeah, we figured that out. We both tried being on top all the time and things sort of fell apart," Opal related to me. "We both did agree you are one hell of a primer for virgins." "Thanks, that's very kind of you," I jibbed. "Oh, wow," Brandi gasped out, finally released by Paige. "That was wild." Brandi backed away from Paige's cunt on all fours before rolling over and resting the back of her head on Paige's thigh. "She's yummy," Brandi giggled. "We should get her over for shower time." Paige was now splayed out, limp, and looking up at the ceiling. "I, I, Paige rasped. "Yes, Sugah?" Barbie Lynn purred down at Paige. "I, I have to do this again," Paige worked out. She followed that up by wrapping a hand into the hair at the back of Barbie Lynn's head and pulling her in for a kiss. "Woot!" Opal shouted. "We got another one. Zane, who is next on the menu?" "How about Vivian?" Brandi suggested. "Okay, ladies, there is no menu. We are not stalking girls down for bi-sexual trysts, and if we were interested in anyone, we should ask Paige for her opinion first," I countered. Paige rapidly disentangled from Barbie Lynn and propped herself up excitedly on her elbows. "Cordelia," she declared defiantly. "Cordelia Dresden, I've always had this secret thing for her, which also involves a little bondage and having her tell me I'm smarter than she is as I torture her with an ostrich feather," Paige finished with a wicked smile. "Thought this out much?" Opal snickered. "Just because Zane was the first person to see me as the devastatingly beautiful woman I am doesn't mean I haven't made contingency plans for when the inevitable happened," Paige was smarmy right back. "Paige, you were sure Zane would take you to his bed?" Barbie Lynn said. "As I recall, those were some shaky few minutes you two had." "Inevitable?" Paige scoffed. "I never doubted for a moment. In fact, I already have him trained." Even Brandi looked askance at that declaration but Paige beamed victoriously. "Zane," Paige grinned sweetly. "Bouncy, bouncy." I sighed, reached over Barbie Lynn, hooked one arm under Paige's arm and around her back while the other was reaching between her legs. I hefted her up and pulled her over on top until she comfortably straddled me. Paige glowed like the Sun. "Holy crap," Opal giggled. "Bouncy, bouncy," Brandi perked up and spoke to me. I wasn't sure what I'd do or say but it turned out I didn't matter. "No, you don't," Paige scolded Brandi. "Get your own command phrase; this phrase is mine." "What happens now?" Brandi prodded. I had the feeling that actual intercourse fascinated her. Paige turned her head away from the woman and looked down on me. She crashed upon my frame in slow motion until she was resting her chin on the top of my sternum and we had to strain to keep eye contact. "Please, Zane, take your mighty cock and put it in my tight, wet cunt. Make me tingle from the tip of my toes up to the ends of my white hairs on the crown of my head," Paige playfully pleaded. "Be gentle because my new-found friends have left me tender and hyper-sensitive all-over." Mighty cock, it isn't like my buddy attracts amorous attention from sequoias or something. My cock is a highly valued member of the team, but come on now, it is a freaking piece of meat. I can certainly get the job done without, Paige looks up and licks her lips while she pants like a famished huntress. Suddenly the last three years of my maturity lose their blood supply as it rushes elsewhere. Oh, well. I'll recall what I was bitching about later. "Okay," I grinned. "Maneuver up and I'll work it in." "I'll help!" Brandi excitedly volunteered. Before I could politely decline, Brand landed on my left leg and was pushing Paige's ass up. Paige was far more amused with the situation than I was and reconciled Brandi's movements with her desires to rise up from straddling to kneeling with one leg up. Brandi took the opportunity to stroke my cock, raised it to the vertical, and dragged it over Paige's cunt. She rested my cock a little far back, or so I thought. Paige thought so too. "Not the ass!" she squeaked. "Not the Butt!" "You want it in your, Brandi hesitated. "Her cunt," Barbie Lynn filled her in. "Yes, it looks so delicate," Brandi wondered. "Well, yes," Paige snipped, "but Zane has taken my virginity. My anus is even smaller than my cunt, and it isn't like Zane isn't already going to pass Cleopatra's Needle through something the size of a dime as it stands." "Did you just call Zane a needle-cock?" snickered Opal. "No," I groaned. "Cleopatra's Needle is an obelisk, like Washington's Monument, except only one-twentieth the size." "Yep," Rio panted from her side of the bed, "she definitely called him 'needle-cock'." "I don't care what you gals call it," Barbie Lynn chuckled. "He can stick me with that cock anytime." "Tell me you love me, Zane," Paige sighed. "I can't. You are absolutely wonderful to me but I can't lie to you even though I think it would make you happy to hear those words," I frowned sadly. "Why can't it be you and me?" she asked but her fatigued smile betrayed no anger. "Eh, the tired old romantic tale: boy loves girl but girl can't, or won't, show affection for him," I related. "How about this story instead," Paige's smile grew. "A post-Apocalyptic tale where you, me, and a select group of other genetically superior women retreat to a remote coastal island, fend off the end of the world, and set about repopulating the Earth over, and over, and over again." "Wait; if I agree does this mean you are going to plot out a way to bring about the end of civilization as we know it?" I questioned. What I didn't question was the reality that Paige would never have children of her own womb, but hell, this was her fantasy; right? "I know where your mind is, Zane Braxton," Paige said softly with tears brimming in her eyes but that smile still on her lips, "and that makes you a wonderful, wonderful man." "Now, please, bouncy, bouncy," that mischievous glint returned to her countenance. In some stories this would be the trigger for me to ram my thunderous love pylon deep into her womb. Or, I could hug her tight and let us express our emotions in some open, healing manner. In my reality, I was still somewhat of a tool to Paige, an object that brought her happiness and fulfillment. I was almost a human person of worth to her too. Paige had arrangements, not friendships, and controlled those relationships with mental domination. I know it would have surprised her and brought forth a torrent of denial if I showed she trusted me, as exhibited by her actions of the past few minutes. Rarely did one love their power drill or hammer and you certainly didn't get all teary-eyed when you read their mind correctly. Brandi steadied and reinforced my cock with a hand as Paige worked her way down. I held Paige by the hips to keep her from trying to move too fast. She was busy concentrating, undoubtedly committing the sensations to memory, I kind of like really smart women. "What does it feel like?" Brandi questioned Paige timidly. "If, you have never been, penetrated, you couldn't understand," Paige panted. "Don't worry about it," Opal cooed to her friend. "We are sophomores so we have nearly three years with Zane here at school. That is plenty of time to talk him into doing the deed." "That shouldn't be hard," Brandi giggled. "I've seen Zane scoping me out. He wants me." "Ha," laughed Barbie Lynn. "If it was that easy, there wouldn't be a virgin in this room. Zane could have woken up that part of me ten times over if his wanting my body was all it took." "Pop your cherry!" Rio shouted, close to climax. "Call it what it is, you dumb bimbo, oh, fuck!" She twisted Mercy's nipples with a violence that caused me pain by just looking. That cued Mercy to pound up into Rio unmercifully. Rio released Mercy's breasts and put her hands to torturing her own nipples. Her orgasm came in seconds. With sheer force of will, Rio fought off her physical spasms until she was body to body with Mercy, Rio's hands cupping Mercy's face and her lips planting fast kisses on Mercy's lips, nose, and eyes. "You are mine, mine, mine," Rio exulted with animalistic fury magically melded with heartwarming compassion. It was coaxed along by the vibrator to her clit, sending Mercy off to her own orgasm. "God mother-fucking damn, Rio," Mercy screamed, "Own, own me; make me yours." "I'm tattooing, your ass, this weekend," Rio whispered and groaned. On my side of the sexual diorama, Paige was still screwing herself down my cock, though Brandi had less to do but more to think about. "I can't decide when I want Zane to do the deed for me," Brandi wondered. "No," I breathed heavily, eyes still on Paige and her radiance, "Brandi, you and I will figure things out when the time is right." "Or you tie him down and ride him like Paige," Opal giggled. "Bouncy, bouncy," Paige panted through her chuckle, "It is not just a catchy jingle. It is the recipe for romantic success." "You talk too much, Princess," I emphasized with a thrust deep into her womb, "I think it is time to start your interrogation." She sizzled and I had a dark desire to feel her body heat burn me so we quickly figured out how we could get along. "Roll over, Pound cake," Rio ordered as she worked the strap-on off Mercy. "I've got all sorts of issues to work out and your priceless backside is my destination of choice. Buck up, Buttercup, stick out that ass and get ready for some furious pent-up teenage aggression." I was stunning that the friction Mercy generated as she spun over in the sheets didn't set the bed on fire. She wasn't on all fours but her ass was raised at a four-five degree angle and quivering in her desire. Rio affixed her tool of choice before allowing her gaze to bask in Mercy's splendor. It took her several seconds before she draped her body over Mercy's back. "I'm going to become so bored with this view," Rio teased, "in about fifty or sixty years." Mercy flexed and undulated her back, ass and thighs against Rio's body. Together the two lovers moaned sensually. "I lied to you," Rio panted into Mercy's ear. "I'm not going to get tired of your body in fifty or sixty years. I'm going to fuck you to death before you hit thirty." Mercy gave some sort of guttural reply which she accentuated by driving her posterior against Rio's artificial cock. It slid up between Mercy's cheeks as opposed to going into her anus but Mercy was certainly energetic enough to keep thrusting. Sometimes I wasn't sure which one was leading the other down the road to impassioned insanity. Afterglow The whispering in my ear had woken me up. I shifted my head toward the noise and saw Paige's elfin head cloaked by her fine white hair. In her slumber, Paige had brought one hand up to her chin and took slow nibbles out of the tip of her thumb. Her body was curled up in a near-fetal ball with her other arm vanishing beneath the sheets. Paige's lips parted and she moaned. "Oh, right there, Brandi, yum, yeah, right there." She rotated the shoulder of her downturned arm and her hips rocked gently beneath the covers, certainly driving those attached fingers against her cunt. She went back to nibbling her thumb and slowly quieted down. Paige was in the middle of the bed so I had to raise my head to peek past her sublime form to see Rio and Mercy who were both facing away, Rio was closer to me with her arms wrapped around and cradling Mercy. Fingers stroked my stomach bringing my head to the other side. Barbie Lynn was snuggled up against me and both her hands rested on my stomach, though only one was rubbing against my abs. The only problem was that Barbie Lynn regularly slept on her side with one hand on me and the other resting under the pillow, plus both hands on my stomach were lefties. I shifted slightly, looked over and tracked the moving hand back to the arm that led to a slumbering Vivian. I swear to God I did nothing to deserve this. I had to think about this for a few seconds. Finally I decided on a little clarity. "Vivian," I whispered as I tapped her hand. From experience I knew she woke slowly so I was patient. "Umm," she smiled dreamily at me. A three-count later her eyes focused enough to match my gaze. "You are in my bed and while I don't mind, I want to make sure you are doubly okay with this," I requested softly. "Opal and Brandi woke me up when they left," Vivian informed me, "and I felt, alone and left out. Are you okay with me being here? Are you going to be able to control yourself?" A few things made sense now. Vivian and her boyfriend had fallen into the habit of cuddling on one of their beds. Before long they were falling asleep comfortably in each other's arms. He woke up, high school boy's hormones racing, and she took a few moments too long to realize what was going on. I gave her bonus points for not hating the guy for taking her virginity and stealing away the bedtime comfort of lying with another person she yearned for. "Vivian, you have my permission to crash on my bed anytime," I smiled warmly. "Barbie Lynn will keep me in check. If you ever want to join me and no one else is around, I keep some restraints, left dresser, second drawer." "I don't want to tie you down, Zane," she whispered. "Restraints are not only about holding someone down but empowering the other partner. You get to feel comfortable close to me, I don't mind you being close to me one bit, and I don't have to worry about doing something I'll regret," I related. "You learned all of this in rural Thailand?" Vivian mused. "They are an ancient and scholarly people," I countered. "Are we okay?" "We are okay," she responded. "Great," muttered Barbie Lynn, "let's go to sleep because if I wake up, Vivian, I'm going to make you hold my head in your lap while Zane pleasures me from behind." Vivian grinned, rested her head, and closed her eyes. I laid back down and let my vision darken behind sleepy lids. I really felt like hammering Barbie's delicious ass but I knew she was tired and needed her sleep. Besides, she had only said that because she wanted Vivian to go to sleep. "Honey," Barbie Lynn whispered words sweeter than fresh cane sugar, "you had best give me all the long, hard strokes I can stand in the morning or I'm going to leave my own set of teeth and claw marks all over that wonderful body of yours." Normally I should accept the warning and fall asleep immediately but since it is a well proven fact that I have no sense where sex and sensuality are concerned, I was awake for quite a while. When I did wake up, it was brought about by Barbie Lynn rolling away from me. "Vivian," Barbie whispered kindly. Once Vivian was appropriately responsive, "Vivian, I'm about to wake Zane up and make him take that damn fine cock and use those powerful strokes I love to fill up my ass with cum until I scream." "You might want to go back to your sofa until he lifts me to climax," she advised. "On second thought, make that two screams, I'm feeling extra horny this morning." Isn't it wonderful that I get no say in where my cock is going or when I'm going there? I mean, it's not like I'm an adult or we are currently residing in my room. Wait, I am!! I'm sick and tired of this shit and I'm putting my foot down! Barbie Lynn rubs her scrumptious ass cheeks against my thigh and moans like my bitch in heat. I Man-Up; I'll set her straight as soon as I finish fucking her, damn it! Okay, I'll set her straight when I finish fucking her twice, but that's all she's getting from me. Barbie Lynn languidly gets onto her elbows and knees, favoring the sore one. She scoops the tube of lube from under the pillow and pushes it back to me as Vivian shakes her head, scoots off the bed, and makes her way to the exit. I pour some lube onto my palm then rub my hands together to warm it up because I don't want to cruelly use something cold on her vulnerable flesh. "Zane, I need this so bad," Barbie Lynn purrs. "Hammer me, hammer me twice and make me scream." "Oh," I growl, "I intend to." I'm going to nail her good then give her a piece of my mind. "Baby, I know you are taking Iona home this weekend so can you sneak away during lunch and sex me up one more time?" she pleads with a voice rich with need. "Of course I will, Babe," I reply. And then I'll give her a piece of my mind, damn it! "What's wrong, Zane?" Rio asked as she watched me strip my bed. She wasn't offering to help. "Man," I sighed, "sometimes I think I'm nothing more than a tool for sexual release on this campus." "That's surprisingly accurate," she chuckled. "I'm stunned you realized it so quickly." "Realized what?" Iona grinned as she glided into the room, unusually chipper. "Zane realized he's a sex toy, a pleasure slave to our whims," Rio pontificated. Mercy sighed slightly and came over to help me with the bed, as did Iona, and she hadn't even made the mess. "The willingness to give of yourself does not indicate a surrender of your will," Iona countered. "Zane gives and gives freely, without expectation of return." "He is your mirror image if you think about it," Iona continued. "With Zane it is pleasure and with you it is pain." Now you never know which way Rio will go with something like this; Iona was like a kid sister to her but I wasn't totally sure Rio hadn't experimented with patricide, matricide and infanticide along with cannibalism. "Damn, Iona," Rio came up and wrap her arms around Iona's waist from behind, "that's real cool." "Ah, you are welcome?" Iona smiled but with uncertainty. "How about I give you Mercy for a night? You know, a snuggle buddy for you to sleep with. We could dress her in an appropriate nightgown and she could be like a big warm teddy bear for you to cuddle with." "I would rather have Zane dressed up as a cuddly teddy bear," Iona glanced to me. "Oh, hell, no!" I declared. "I have my pride, ya know." "Get over it, Zane," Rio laughed. "You are the only guy I know whose home page is linked to both gay and lesbian porn sites." I am? How the fuck did that happen? "Would you do that for me, please?" Iona pleaded playfully. I had to avoid answering no matter what. "Iona, I've decided to designate you as my heir," I surprised her. "We'll do that Monday." "I already knew that," Iona stated evenly. "It was posted on your website yesterday." "What!" I squawked. "Am I bugged? Am I carrying a wire? How do people figure out these things?" "Cordelia," all the women in the room said simultaneously. Yep, I'm going to have to fix her little red wagon. I wonder if she has my home wired for surveillance as well. "Iona, what would you do with all that money? Zane's got a boatload of money; right?" Mercy broke in. "I don't know," Iona began; "Maybe make a trust for Christian World Charities or something like that." "Bitch," Rio recoiled, "do you know what Zane's family does? He's a freaking gazillionaire." "Rio," Iona swiveled so that she was facing Rio, "there is no such number and Zane's family mines copper, cobalt, chromium and manganese, primarily." "Dummy, that's the parent company," Rio scoffed, heady with her one-time mental superiority over Iona. "They build spaceships." "That's silly," Iona countered. "No one builds spaceships anymore. Do you mean rockets?" "Yeah," Rio groaned with impatience, "they build rockets that put satellites in orbit, spacecraft components, space-age ceramics, non-integrated circuit computers, and crap like that." Iona looked to me for some clarity. "I don't know," I shrugged. "I had a collage of the solar system in my room when I was five; I went to the NASA facility in Florida once a year; I've been to that space facility in Russia once; and I've seen a rocket launched from this site in South America. I figured all kids did stuff like that." Then something occurred to me. "Rio, how do you know all this about me?" I inquired. "Eh," Rio grunted. "In that first week I considered kidnapping you so I wanted to figure out what you were worth so I would know how much to ask for." "How much is he worth?" Mercy asked. "Enough so that his people wouldn't call in the FBI, they would call in some former Spetznaz and simply kill me instead of paying the ransom," Rio chuckled. "Yeah," I laughed too, "I recall Dad saying that he'd 'met up' with some South African Commandos when he was not much older than I am now. He sent them Christmas presents every year until he died." "Zane, I'm not sure I want that much money," Iona worried. "Well, you've met Aunt Jill and we both know she couldn't handle it," I countered. "What, what, what about Rio, Oh, My God, what am I saying? That would be nuts," Iona fretted. Rio gasped. "Hey!" Rio shouted. "What's wrong with me?" "You are totally insane with an annoying lack of impulse control," Mercy stated clinically. Rio's mouth dropped open and she gawked at her 'toy'. "Pound cake!" she barked at Mercy. Mercy perked up and looked ready to throw herself on the bed and at Rio's mercy. "No," I intervened. "We have to get to breakfast and I can hear Vivian pacing like mad just beyond the screens. She deserves better from us. Now let's get going." Everyone was remarkably behaved until we got into the elevator and the door shut. "Are you sure you are the right person for this job?" Vivian asked Mercy as the doors shut. "What?" Mercy gulped. "What do you mean?" "Yeah, what the fuck do you mean by that, ya Cunt?" Rio interjected both her words and her body into the conversation. "Mercy and I are doing just fine." "You shower together, sleep together, stick all kinds of things in one another; I'm neither blind nor stupid," Vivian growled out. "I'm sorry," Mercy mumbled. "Oh, I don't blame you. They got to you before this 'guardian' thing happened. It is simply unfortunate that you ended up as Rio's minder and now we will have to deal with it," Vivian responded without heat or condemnation (toward Mercy). "Are you going to turn her in?" I had to ask. "Forcing Mercy to face the condemnation and ridicule of those who have no clue to her situation would not be the Christian thing to do," Vivian sincerely related. "I will not let Mercy fall into depravity. She and I will work together to save her soul." Rio didn't trust her and looked ready to pounce. On the other hand, I was truly impressed and believed her. "What is your plan?" Iona joined in. "Vivian, you wouldn't bring this up if you didn't have a plan." "I am creating a list of Christian works, not the Bible, Rio, that the two of them could read together for half an hour before bedtime," Vivian enlightened us. In the short-term it sounded naive but if you took into account the almost three years Mercy and Rio could be here together it was rather clever. "Blow it out your ass!" Rio growled back. "No, Rio, you will do it," I demanded. I had never demanded anything of her before. I'd asked, begged and suggested but I had never told her 'do this or else'. I was now. Rio and I locked gazes. She felt betrayed and pissed. "Fuck you," Rio snapped at me. "You don't tell me what to do." "You'll do what I tell you to do now," I insisted. "Or what?" she sneered. I could feel Iona cringing beside me. Mercy was afraid and looked trapped. Vivian was taking the exchange with interest. "Or nothing. I am not going to hold anything over your head but I'm also going to fight to keep you from fucking up your life," I kept at it. "It is what friends do." There was a pause. "Glenda, you suck," Rio declared quietly. That quavering in Rio's resolve was Mercy's cue. "I'll do the readings," Mercy said. "Rio, if you want to wait in the bedroom for me, well I'm fine with that, if that is what you want to do." "Gurr," Rio mumbled. "Fine, I'll do it, but if I hear even one chorus of Kumbaya, I'm skewering someone with a pool stick." "Thank you, Vivian got out. "Not a word," Rio warned. "Not another damn word, from any of you." Mercy shot me a look and I could see she finally got it. You let Rio run amok for 90% of the time so that you could coax Rio toward stability the other 10% without her rebelling. I didn't want to make Rio sane; I was sure she was happy being fucking nuts. I only wanted her to be a 'fucking nuts' that didn't make her destroy her life and drive away the people that really cared for her. What can I say? I'm selfish. Rio fills a void in my life and I didn't want to see her fall away into the darkness the way my Mom did. Aliens, Vampires and Werewolves, maybe not. To make the right decision requires a combination of confidence, knowledge, and luck. A little nonsequitur: I once asked my close associates why they believed in God. Rio said: "Well, I can't very well be a convincing Satanist if I don't give lip service to the Other Guy." Iona put it this way: "The Universe makes sense. It is our roadmap for Ascension and a fuller understanding of God's Love." Christina reasoned: "I've seen Evil so there must be Good." Heaven s take was: "Because I prayed for death but Christina came; and I prayed for you (Zane) to go but you stayed." Hope expounded: "Because I live in a country that allows me to own a K11 assault rifle for home defense." No one wants to ask Hope if she has the official rifle of the R O K Army with her at school, or if she actually has the grenades that go with it. What good would it do; it isn't like we would try to take it away from her. Most of us like living too much. Chastity observed: "Firefighters, organ donors, Christian converts in Iran, with so many people giving for no material gain, that indicates to me a higher purpose for mankind, a struggle between right and wrong." Faith rebutted: "Belief in Christ cannot be given a definition. If you define it, it ceases being faith." Barbie Lynn: sweetly gave me a peppermint and smiled. She had to look no farther than the fate that had brought us together and the joy we shared; she didn't need words. Paige resolved: "Only something with infinite precision and power could bring about the Big Bang. The day they can give a name to that force, I will gladly surrender my faith." Cordelia said: "Let me think about my reply. Why do you believe in God?" (Like I'd ever tell her.) Cappadocia lamented: "What an empty and lonely thing life must be, if these few years are all we have?" Opal s mind was made up: "I always have and never heard an argument that would make me think differently." Brandi chided: "It was how I was raised. But the first time you kissed my stomach, I had my own personal religious experience (giggle)." And Now, Back to the Story! Breakfast unfolded pretty much like it had a week ago, with the added bonus of poisonous glares between clumps of students, bandages, bruises, and the sense of unease that comes from unresolved conflict. After all, neither Christina nor Rhaine had won. This was acceptable to most of the sane crowd as the alternative would have been to make the school unbearable to the other half of the student body so that they left. Instead, we got to bask in the chilly civility that Christian politeness dictated. At least I wasn't (too) worried about a pack of girls ambushing me. As was becoming her habit, Gabrielle Black had devoured her food in less than four minutes and paced the perimeter of the Dining Room floor, her eyes dodging about with no discernible pattern. I kept an eye on her because she worried me in a way that went far beyond hormones. "Zane?" Iona repeated. I had barely registered her first request for a moment of my time. "Yes, Hon?" I smiled down at her. She looked happy for the eye contact but worried about what she had to say. "Zane, there are two other candidates for Freshman Class President, Mhain Reynard and Millicent Pierce," Iona informed me. "Millicent?" grumbled Rio. "Zane saved her ass and now she's kicking sand in his face? The bitch." "Millicent is free to do what she wants. She may have wanted to be nominated before all this chaos came about. I'm not going to begrudge her having political ambitions," I told them. "Zane, I don't think you understand what this means," Iona worried. "Sure I do; Millicent and I are going to split the Pro-Christina vote. There will be a run-off. If it is Millicent and I, Mhain's votes will go to her and I lose. If it is Mhain and Millicent, my votes will go to Millicent and she wins. If it is Mhain and I, it will be a toss-up. Essentially, Millicent can definitely defeat Mhain but I can't." "This sounds like a job for the NSA," Rio glared off to where Millicent was sitting. I don't think Rio knew what Mhain looked like. NSA referred to Rio's title as my in-house assassin, Ninja Stripper Angel. "Don't worry," I patted Rio on the shoulder, "I got this, Bro." When I got up, Rio followed me nonetheless. Chancellor Bazz was absent for the second day in a row so the highest authority seemed to be Doctor Scarlett, the Vice Chancellor. Gabrielle noted my movement but didn't deviate from her path. Mrs. Cunningham was closest but seeing neither authority figure appeared nervous, she too went about her rounds. Mind you, girls are moving around the Dining Hall all the time but I'm special, being a troublemaking, devious male. I rounded a table and walked over to Millicent, who was warned of my approach by an associate. She twisted in her chair and waited for the flavor of my greeting. "Hey, Millicent, I want to congratulate you on your nomination and I hope you get the votes to be on the ballot," I said as I extended my hand. She shook it and smiled. "Thank you, Zane. Good luck to you too," she replied. "How about we have a debate a few nights before the election? Interested?" I pondered. "That would be great," Millicent agreed. "We can request the Assembly Hall but we'll need to figure out who should be moderator." "We'll figure it out," I nodded. "I'm going to say 'hi' to Mhain as well." "I will come along," Millicent informed me as she stood up and stepped to my side. "Hi, Rio." "Eat shit and die, you ungrateful whore," Rio snarled back at Millicent, who backed off. "Zane should have left you for Bazz to fuck over." Millicent's crowd was shocked, then outraged. "Cool it, Rio." I stroked her arm. "You and I do what we do for our own ends and not for the accolades of others." I turned to her, "Right?" Rio took a deep breath. "You are such a dumb blonde," she smirked at me. "I get my thirty pieces of silver up front." "Thanks, Babe," I grinned at Rio. I looked back to Millicent. "I'm still going to see Mhain if you want to tag along with me and Rio." "I'm feeling fearless with a positive outlook on life so I'll risk it," Millicent smiled. Yeah, beating Millicent in this election was going to be fun, right up there with waking up on the

This week, we tackle a listener question about how important brand identity is before opening your first shop. The conversation breaks down what “brand” really means and how it's not just logos or design, but the promise you make to your guests and how you deliver on it. We emphasize that while visuals can evolve, the essentials of flow, hospitality, and guest connection matter far more than the color of your walls or the font on your cups. Ultimately, your brand starts with your values and how they show up in the day-to-day. Great design might get people in the door, but consistency, care, and clarity in the guest experience are what keep them coming back. It's not about chasing trends or perfect aesthetics, but rather it's about building a space that feels intentional, functional, and true to who you are.

KB is BACK and the Philadelphia Eagles are FLYIN HIGH into the bye week after a massive 38-20 win over the Giants. KB recaps the game, discusses the running game coming to life, and why Jalen Hurts' name should be thrown into the NFL MVP discussion. Then he talks about the fun the Flyers and Sixers are having, a MASSIVE Philadelphia Union playoff win over Chicago in Game 1. Then he ends talking about the absurd Bryce Harper trade hypotheticals. Follow & Subscribe to The House Show with Pat Pitts! linktr.ee/OfficialHouseShow Subscribe to From Broad Street with Love: broadstreetwithlove.substack.com/ Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate the good times! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! Whatnot Get 5% Off Your First Purchase with code WHTNTWELCOME5 (max discount of $50) ⁠⁠https://whatnot.pxf.io/POMgEe⁠ Paramount+ Students get 50% off ANY Paramount+ plan when you use our link to sign up for Paramount+. Stream the NFL all season long on Paramount+ paramountplus.qflm.net/c/2698521/3247125/3065 Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp #Eagles #FlyEaglesFly #GoBirds #NFL #76ers #Flyers #NHL #NBA #Basketball #Union #DOOP #BryceHarper #podcastcharts #download #review #subscribe

Patience will be the death of you. In a world that tells you it's okay to stand still, discover the truth that you are either getting better or you are getting worse, there is no in between. In episode 826 of the Savage Perspective Podcast, host Robert Sikes sits down with leadership expert and author Marcus Aurelius Anderson to discuss why most people get stuck in a victim mentality. They explore how to choose your adversity, build true resilience, find your purpose, and take immediate action. This conversation provides a straightforward guide to fixing your mindset, developing self leadership, and understanding that if you are not actively moving forward, you are falling behind.Ready to apply these principles of discipline and crush your physical goals? Join Robert's FREE Bodybuilding Masterclass and learn the system to build a superior physique. You can sign up here: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters:0:00 - Why Action is Better Than Reaction 1:19 - What It Takes To Put On A World-Class Event 3:23 - The Difference Between Excellence and Perfection 5:49 - How To Turn Adversity Into Victory 7:25 - How To Get Out Of Your Own Head 9:04 - Why You Must Choose Your Adversity 10:36 - The Myth of Maintenance: Are You Getting Better or Worse? 12:11 - Why Patience Will Be The Death Of You 13:12 - How To Figure Out What You Really Want 15:05 - The Brutal Truth About How Much Time You Have Left 16:55 - How To Find Your Life's Purpose 19:02 - Memento Adversis: A New Way to Think About Hardship 20:49 - The Adversity Perception Cycle: Victim vs. Victor 23:25 - You Can Choose Your Hardship, Or It Will Choose You 25:49 - The Truth About People Who Call Themselves "Victims" 28:51 - Casualties vs. Victims: What's The Difference? 30:22 - Why Life Gets Harder As You Get Older 33:06 - Nature vs. Nurture: Where Does True Grit Come From? 35:51 - A Story That Will Change Your Perspective On Hardship 39:13 - How To Help Someone Without Being Insensitive 42:40 - The #1 Mistake People Make In Conversations 45:42 - How Pragmatic Empathy Makes You A Better Leader 49:18 - Is Technology Creating a Generation of Victims? 51:55 - The "Walking Dead" Generation 53:23 - Are You An Asset or a Liability? Here's How To Know 58:55 - Can You Pass This Basic Physical Test? 1:01:02 - You Don't Rise To The Occasion, You Default To Your Training 1:02:21 - How To Carry Yourself So People Don't Mess With You 1:05:18 - The Real Definition of Leadership 1:08:41 - How To Know If You Have a Strong Belief System 1:11:20 - The Biggest Problem With The "Mindset" Industry 1:13:54 - Are You Sabotaging Your Own Success? 1:17:36 - The Most Powerful Thing You Can Do For Yourself 1:20:25 - Want To Stand Out? Be More Authentic 1:23:48 - Is The Modern World a Broken System? 1:28:06 - How To Find The Work You Were Meant To Do 1:30:45 - Why You Should Think Of Yourself As a Brand 1:33:45 - Everyone Wants To Be Strong, But No One Wants The Adversity 1:38:13 - You Have More Physical Capacity Than You Realize 1:40:02 - The Warrior Standard: Leave Everything On The Field 1:42:22 - We're Going To Workout After This, Right? 1:46:44 - The Downside of Being a High Achiever 1:50:03 - You Are The Average of The 5 Emotions You Feel Most 1:52:25 - Where To Find Marcus Aurelius Anderson

Learn how smart legal strategies can protect your brand and power your startup's growth before costly mistakes happen.   In this episode of Sharkpreneur, Seth Greene interviews Jeff Holman, Founder and CEO of Intellectual Strategies, who shares insights on how startups and scaling businesses can protect their intellectual property and build strong brands. He discusses common mistakes companies make when it comes to trademarks and branding, and offers practical advice to avoid legal disputes that can cost thousands or more. Jeff also opens up about the unique approach his firm takes to work hand-in-hand with innovative companies, helping them navigate legal challenges while fueling their growth.   Key Takeaways: → The critical importance of valuing and protecting your brand early → Common pitfalls startups face with trademarks and intellectual property → How poor legal planning can lead to expensive rebranding battles → Strategies for choosing strong, protectable brand and product names → The passion behind helping innovators bring new ideas to market   Jeff Holman, founder and CEO of Intellectual Strategies, is changing the way startups and scaling businesses access legal support. As the creator of the first Fractional Legal Team at Intellectual Strategies, he's made it possible for companies to tap into expert legal advice at key points in their growth—without needing a full-time, in-house team. This innovative approach means businesses get exactly the help they need, when they need it, and without the hefty overhead, helping them navigate everything from early-stage challenges to high-stakes scaling decisions.   Connect With Jeff Holman: Website: https://www.intellectualstrategies.com Instagram: https://www.instagram.com/intellectualstrategies/ LinkedIn: https://www.linkedin.com/in/holman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What's happening when your alfalfa field has been treated but still becomes a weevil buffet?  Brand new guest, Erika Rodbell, PhD, joins hosts Sal Sama and Jeff Jarrett for today's episode of The High Ground powered by Premier Companies.  Dr. Rodbell is the Forage Research Agronomist at Forage Genetics International, and she's here to discuss the dreaded alfalfa weevil.  Dr. Rodbell will share how she went from speaking at a conference to becoming an employee of Forage Genetics International on a podcast discussing weevils.  You'll learn about the different types of weevils across the United States and why the insecticides that used to work 20 years ago are no longer as effective.  If you have resistance to pyrethroids, Dr. Rodbell will discuss the alternatives on the market including indoxacarb and spinosad and the differences between them.  From cultural to mechanical and biological control strategies, you'll learn what people can do outside the application of insecticides.  If you're interested in learning more about the various traits on the market today, visit HarvXtra.com to get some insight on what kind of investment that could be for your operation.

Christian Thompson, Managing Director at the Sui Foundation, joined me to discuss how various brands and companies are leveraging SUI to power their Web3 solutions.Topics: - SUI adoption and partnerships - Social Media and Blockchain - Has the SUI Team pitched Facebook to use its blockchain? - Blockchain will be used to combat AI Deepfakes - Will Brands issue tokens once crypto legislation is passed? Brought to you by

In this episode, I'm walking you through how to plan and set up your own Black Friday sale — from what to sell, to the assets you'll need, to how to actually prep ahead so you can enjoy the holidays and make sales! A few items in today's episode include: When to start planning your Black Friday or holiday sale What to sell (hint: you don't need to create something brand new!) How to build brand awareness before doors open Timeline tips for your sale so it doesn't feel rushed Must-have business assets for a profitable Black Friday How I repurpose my Black Friday materials year after year Behind-the-scenes details on my Black Friday Sale Workshop  Times to check out: (7:04) Planning Black Friday Sale  (9:33) What to sell (11:12) Brand awareness (17:30) Business assets    FREEBIES:  4 Step Training to Start & Scale Your Online Coaching Business: https://melissalincoaching.lpages.co/4-steps-to-starting-a-successful-coaching-business  Quiz: Your Next Business Strategy: https://www.themelissalin.com/quiz   WORK WITH MELISSA: Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist! The Fierce Business Academy: https://www.themelissalin.com/academy  The 6 Figure Fierce Business Mastermind: https://www.themelissalin.com/mastermind  The Caption Capsule https://www.themelissalin.com/captioncapsule Create Your Program that Sells in 3 Easy Steps (free guide) https://melissalincoaching.lpages.co/2024-create-your-program-that-sells   Promo Code: PODCAST to save $$$ on The Caption Capsule!   Find me on social media for more daily content!  Instagram: https://www.instagram.com/the_melissalin/ Facebook: https://www.facebook.com/melissa.lin.180410 Facebook Group: https://www.facebook.com/groups/fiercebusinessbabes/ Fierce Business Academy: https://www.themelissalin.com/academy  

How do brands really live in our minds? According to Ulli Applebaum, it's all about associations — the complex web of meanings and emotions that define how people see your brand. This week on On Brand, the international strategy veteran and author of The Science of Brand Associations shares how we can use science, not guesswork, to build brands that stick. What You'll Learn Why brand associations are the “operating system” that shapes every strong brand How science explains the way memories form—and how marketers can build stronger ones The difference between positive and negative associations (and how to fix the latter) Why distinctiveness and focus matter more than ever for new brands Simple, science-backed tools to audit and strengthen your brand's mental network Episode Chapters (00:00) Intro (01:20) Why no one has written about brand associations—until now (03:40) The brain science behind how brands live in memory (06:20) Brand associations as your brand's operating system (08:00) How associations drive purchase and brand preference (10:20) Managing negative brand associations (14:50) What small brands can do to stand out (23:50) The brand that's made Ulli smile recently Ulli Appelbaum is an internationally recognized brand strategist, consultant, and author with more than 25 years of experience shaping business-building strategies for some of the world's top brands. Before launching his consultancy First The Trousers Then The Shoes, he held senior strategy roles at agencies including BBDO Germany, Leo Burnett Chicago, Fallon Worldwide, and SapientNitro. Ulli's work has earned seven Effies and an ARF Ogilvy Award for Excellence in Research. His latest book, The Science of Brand Associations: Win Minds, Win Markets, is a first-of-its-kind guide to understanding and building the mental networks that make brands thrive. What Brand Has Made Ulli Smile Recently? Ulli chose KitKat — a brand he's admired for decades for its clever, humorous advertising and the enduring “Have a Break” positioning. He recalls a classic British TV spot where a photographer takes a break with a KitKat just as the panda he's waiting to capture starts ice-skating behind him. It's a moment that's stuck in his mind for 25 years — proof, he says, of how powerful brand associations can be. Resources & Links Connect with Ulli on LinkedIn. Check out Ulli's new book, The Science of Brand Associations: Win Minds, Win Markets. You can also download the diagnostic tools we discussed on his website, First the Trousers. Want more of Ulli On Brand? Here's his first visit back in 2023. And, for fun, here's that KitKat ad that was such a powerful brand association for Ulli. Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we're taking a look at interesting memorials. We've got a brief history of statues in Britain, the history of the blue plaque and we've got a little on the history of naming things.Now sadly, there is no permanent memorial to West Ham winning the UEFA Conference League (at time of writing), but if you've got any interesting memorials you'd like to send our way or have any ideas for some, you can send them in here: hello@ohwhatatime.comAnd in huge news, Oh What A Time is now on Patreon! From content you've never heard before to the incredible Oh What A Time chat group, there's so much more OWAT to be enjoyed!On our Patreon you'll now find:•The full archive of bonus episodes•Brand new bonus episodes each month•OWAT subscriber group chats•Loads of extra perks for supporters of the show•PLUS ad-free episodes earlier than everyone elseJoin us at

In this episode, Tyler Jorgenson sits down with Dan Graves, co-founder and CEO of Dirty Dill, to talk about turning a quirky idea into a fast-growing national brand. From humble beginnings in construction to building one of the most talked-about products in the flavored-spirits space, Dan shares how delusional optimism, creative grit, and “last-man-standing” persistence became the secret ingredients behind his success.They dive deep into:How Dan spotted the pickle-flavor boom before it hit grocery shelvesLessons from his first business pitch competition and seven years in constructionThe hard (and expensive) mistakes of manufacturing in-houseWhy focus, capital, and culture make or break consumer brandsHow athlete mentality and entrepreneurial delusion can be your greatest advantage Whether you're building a product, launching a brand, or just need a reminder that crazy ideas can actually work — this conversation is packed with insights, laughs, and truth bombs from someone living it daily. Key TakeawaysEntrepreneurship requires delusional optimism. You have to see a future that doesn't exist yet — and then build it.Capital and focus are crucial. Undercapitalization can kill momentum faster than failure itself.Last man standing wins. The biggest separator in business isn't genius — it's persistence.Keep your brand fun. Dirty Dill's secret sauce isn't just brine — it's personality.Balance business with family. Even CEOs need to make time for the moments that matter most. Chapters00:00 Welcome to BizNinja & Meet Dirty Dill02:00 Discovering Entrepreneurship & Early Business Lessons06:00 From Construction to Crafting a Spirit Brand09:30 Mistakes, Wins, and Raising Capital11:00 Growing Dirty Dill Across States13:30 Belief, Vision & Delusional Optimism17:00 The Athlete Mindset and Entrepreneur Grit18:00 Balancing Fun Branding with Serious Business20:30 Big Goals, Dream Collaborations & Market Growth24:00 Investors, Advice & The Power of Persistence27:00 Family, Golf & Life Beyond Business28:00 Where to Find Dirty Dill

CLICK HERE if you're interested in joining my online community for Christian women who are growing their online brands, now available for the limited introductory rate of $27 per month.Or, fill out this application to apply for 1:1 coaching in 2025!On episode #191, I'm talking about the importance of community in growing your online brand. Growing an online brand can be lonely and frustrating, which is why you need support through a community for your online growth. I share three reasons why community is so important for growth and talk about my new membership for Christian women who are trying to grow their online brand.*This podcast is brought to you by Tinseltown Mom*ABOUT MEFollow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

In this convo I was able to talk with the founder and CEO of PlayerData Roy Hotrabhvanon. Roy and I connected from my friendship with Ben Slingerland who also works for PlayerData. Roy shares why PlayerData with the validity and reliability of their tech is taking over the S&C world.FIFA Study: https://www.playerdata.com/en-gb/blog/playerdata-edge-awarded-fifa-quality-certification#:~:text=Quality%20without%20compromise,and%20download%20our%20Test%20Report.___$1 Trial Membership to SCN

What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven email marketing. Emma breaks down exactly what changed: from list segmentation and refreshed design to smarter timing and unwavering consistency. Whether you're a founder managing your own marketing or ready to outsource to an expert team, this episode proves what's possible when you pair creative storytelling with strategic execution. Listen in as Emma explains: How segmentation and list hygiene dramatically boost deliverability The design refreshes that convert browsers into buyers Why consistency (not volume) drives sustainable email growth And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Send us a textWhat if the most challenging moment of your life became the start of something extraordinary?In this inspiring episode of The Good Enough Mompreneur Podcast, Angela sits down with Caitlyn Schollmeier — a labor and delivery nurse, certified birth doula, childbirth educator, and entrepreneur behind the viral laborwear™ brand Lila — to talk all about the messy, beautiful intersections of motherhood, identity, and business.Caitlyn didn't wait for the “perfect” time to launch her business — in fact, she started her brand while on pregnancy bedrest. Now, she's not only helped over 500 families through birth and postpartum, but she's built a viral presence on TikTok as @themodernmidwife, launched one of the most talked-about birthwear brands, and is helping shape the future of maternal care through her work with LittleOne.Care and their AI-powered wellness monitor, Elora.This episode is for the mompreneur who's craving more presence, more purpose, and more permission to grow a business without losing herself in the process.✨ What You'll Learn:How Caitlyn turned a tough pregnancy into a viral business idea

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America's Next Top Trail Running Brand showdown.Focusing on Brand Position, Retail Appeal, and wear test performance, the trio have a look at Speedland, Norda, and Mount to Coast to crown one who will move on to the next round (provided there will be a next round).But before the big shoe showdown, they have a look at a couple of stories that have come out of the outdoor trade show scene:OIA and Switchback's deeper partnership (and what it means for Outdoor Retailer)The new Cascade Summit trade show launching in Portland in 2026Next Adventure LIVES!Nike vs. Adidas: Can Adi take down the top dog?Lastly for The Parting Shot presented by Garage Grown Gear, Colin uses history as a bucket of cold water for all of the people out there who think that trail running is the next big mainstream sport.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

That's a wrap on season 3 of the Brand Shorthand Podcast! Join Mark and Lorraine as they go back through some of the biggest brand moves and marketing trends seen throughout 2025. The positioning duo will touch on AI, storytelling with long-form video, the loss of high-profile CEOs, the ongoing battle of the healthy sodas, and of course, the importance of positioning. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

After finding early success in the natural channel, Olyra revamped its packaging, flavors and formulation to resonate with mainstream consumers while preserving the ancient Greek roots at the heart of its story

Send us a textFrom Charleston roots to a growing national footprint, Amanda Kahalehoe has built a brand that's both fierce and warm. As COO of Vicious Biscuit, she shares how her team balances bold, indulgent food with genuine Southern hospitality. Amanda and Zack dive into how her brand “out-hospitalities” the competition, the power of listening to guests, and what operational excellence really means in today's restaurant world.Zack and Amanda discuss:The origins and growth of Vicious BiscuitWhy guest feedback drives innovationHow to out-serve your competitionDefining operational excellenceBuilding loyalty through cultureThanks, Amanda!Links:https://www.linkedin.com/in/amanda-kahalehoe-6683a987/https://www.linkedin.com/company/vicious-biscuit/https://viciousbiscuit.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupRob Fraser, founder of performance sock brand Outway, returns to the DTC Podcast to share how his business rebounded from flat growth to profitable eight-figure scale. Rob reveals exactly how Outway added Amazon, wholesale, and U.S. distribution, and why 2026 is all about community and brand.This is a must-listen for brand owners scaling past $5M and trying to professionalize ops, expand markets, and stay profitable while doing it.

Acest material poate conține mesaje publicitare și plasare de produse. Unele dintre produsele, serviciile sau brandurile menționate sunt promovate prin parteneriate comerciale, iar prezentarea acestora reprezintă o reclamă.Opiniile exprimate de gazde și invitați sunt personale și nu reflectă neapărat poziția oficială a sponsorilor sau partenerilor noștri. Încurajăm publicul să efectueze propria cercetare înainte de a lua decizii bazate pe informațiile prezentate în acest podcast.

In this episode, our special guest, Mitch Dodd, President of Kintec Footwear + Orthotics, discusses how to build a retail business that successfully blends human insight with technological precision. Mitch shares his journey from the shop floor to the C-suite and how Kintec's commitment to expertise, innovation, and customer care drives growth across its 20 locations. This episode further explores leadership grounded in empathy, the challenges of omnichannel retail, and how empowering people remains the key to delivering exceptional customer experiences.Check out more insightful conversations with industry experts at: Customer Centric Retailing Podcast Page LinkedIn

Usapang mental health na napunta sa usapang baril at nauwi sa mga pauso ng mga half-pinoy at mga burgis na branding sa mga co-opted na neytib na produkto. Chill na episode pero kanal pa din!

In today's episode, I share why community, not clicks, is the foundation of lasting success. I talk about how real marketing growth comes from emotional connection, when people feel your authenticity and choose to buy from you and sell for you for life. By staying consistent, honest, and true to your essence, you create trust that naturally expands through the people you serve. I explain how to capture what makes you unique, refine it for your audience, and build lasting relationships that grow without relying on algorithms or trends. This is about turning authenticity into your greatest advantage.

Brian Kahanek is an audio engineer and blues rock guitarist. He is probably best known for his track Gemini which was part of the video game Guitar Hero. Brian joins me in a conversation about creative, music and the growing menace Ai generated content. God gives us gifts and talents to co-create with Him. We have to steward those gifts and become to shepherd to protect them as well. Our world is falling into a dead world where creativity is determined by an algorithm. It is the artist that will save humanity, finding the gift of inspiration in the works of their hands and spirit.   #BardsFM_TheAmericanBrand #CreatingMusic #GiftsAndTalents Bards Nation Health Store: www.bardsnationhealth.com BardsFM CAP, Celebrating 50 Million Downloads: https://ambitiousfaith.net Brian Kahanek Music: www.briankahanek.com MYPillow promo code: BARDS Go to https://www.mypillow.com/bards and use the promo code BARDS or... Call 1-800-975-2939.  White Oak Pastures Grassfed Meats, Get $20 off any order $150 or more. Promo Code BARDS: www.whiteoakpastures.com/BARDS Windblown Media 20% Discount with promo code BARDS: windblownmedia.com Founders Bible 20% discount code: BARDS >>> TheFoundersBible.com Mission Darkness Faraday Bags and RF Shielding. Promo code BARDS: Click here EMPShield protect your vehicles and home. Promo code BARDS: Click here EMF Solutions to keep your home safe: https://www.emfsol.com/?aff=bards Treadlite Broadforks...best garden tool EVER. Promo code BARDS: TreadliteBroadforks.com No Knot Today Natural Skin Products: NoKnotToday.com Health, Nutrition and Detox Consulting: HealthIsLocal.com Destination Real Food Book on Amazon: click here Images In Bloom Soaps and Things: ImagesInBloom.com Angeline Design: AngelineDesign.com DONATE: Click here Mailing Address: Xpedition Cafe, LLC Attn. Scott Kesterson 591 E Central Ave, #740 Sutherlin, OR  97479

Check out the first trailer for Gale - Yellow Brick Road: https://www.youtube.com/watch?v=vfdaizGLg1gIn theatres February 11th, 2026

Cindy Lim is the founder and Head of Brand for a new app called Yuzu. Launched in early 2024 by Match Group (the same company behind Tinder, Hinge, etc), Yuzu brands itself as a social + dating platform aimed at the Gen Z Asian community (but open to all). Many mainstream dating apps are generalized; Yuzu is part of a trend of “niche” dating/social apps catering to specific demographics (in this case Asian community) and offering more than just dating.  The social mode emphasizes friendship/community (not just hookups/dating) which is increasingly important to younger users.  By embedding culture (heritage, interests, community events) it hopes to foster deeper connections rather than superficial ones. The core target is the Asian diaspora (Asian Americans, Asian immigrants, pan-Asian culture) looking for social or romantic connection. It also welcomes people of any race/ethnicity so long as they engage respectfully with the cultural focus.  It's especially for people who want both friendship/community and the option of dating in the same space: Yuzu tries to blend those rather than only romance. It's attracting people who are comfortable with culturally-aware branding (celebrating Asian heritage, culture, shared values) — it's not a purely “swipe and date” generic app. www.joinyuzu.com

Brands are personal. AI is not. So how do you use a tool that has no feelings, no experiences, and no voice of its own to help you build a brand that feels deeply personal and unmistakably you? It starts long before you ever open ChatGPT. Define Your Brand Before AI Touches It  Before you hand anything over to AI, take time to define your brand yourself. Ask: Who are my customers? What do they think about me now? What do I want them to say about me? That clarity becomes your North Star. Otherwise, you're just asking AI to aimlessly generate words without direction. Audit What the Internet Thinks  Once you know who you think you are, find out what the internet thinks you are. Instead of Googling your name or company like we used to, go to ChatGPT and ask: “What is the brand perception of [Your Name or Company]?” “What is [Brand] known for?” “What do people say about this brand online?” Then compare what comes back with your original vision. That's where the human part of branding kicks in. You have to decide: Do I adjust my message to match this audience, or do I refine my audience to match my message?  That's not a whim—it's a business decision. Know Who's Actually Buying  Forget what you want to be true. Who's actually opening their wallets? Sometimes your real buyers don't match your target persona or AI's assumptions. Analyze the overlap and decide: Who do I really want more of? Who do I actually have now? You can't market to everyone. Pick your lane.  Define Your Voice  Next, upload three pieces of your own writing—blog posts, service pages, whatever—to ChatGPT and ask: “If you were another AI tool writing for this brand, how would you describe this tone and voice?” That gives you a practical, data-driven description of your style—something you can reuse for consistency across content. Once you've defined both your customer persona and brand voice, everything you produce should be filtered through those two lenses.  Clarify Your Unique Value  Now get specific about what makes you different. Ask: What problem do I solve? What pain does my customer feel? Why do they come to me instead of someone else? You can even ask ChatGPT to analyze common pain points for your audience—but always check it against what your actual customers tell you. That becomes the foundation for your positioning statement—your internal compass for marketing, not a fluffy public mission statement. Analyze Competitors  Then, ask AI for a competitive analysis within your market or niche—set clear parameters like geography or audience size. Use that list to identify where you stand, what gaps you can fill, and how to differentiate. Test, Measure, Adjust  Finally, make changes slowly. Update your copy, tweak your visuals, and every few months, check: Am I attracting the right audience? Is engagement improving? Are leads getting better quality? That's how you use AI without losing yourself in the process.  REMEMBER:  You can't outsource identity—AI refines it, not defines it. Use AI as a mirror, not a mask. Always verify what AI says about your brand with real human data. Voice + audience clarity = consistent brand growth. Branding is evolution, not automation.

In Episode 284 of The Business Development Podcast, Kelly Kennedy sits down with Adam Kimmel, an engineer with 12 global patents who made the leap from technical leadership to business development strategist. Together, they explore why so many technical professionals struggle to thrive in business development—and how to turn analytical precision into authentic human connection. Adam shares his journey from engineering to entrepreneurship, unpacking the mindset shifts that allow technical experts to succeed in client-facing roles while maintaining integrity, clarity, and depth in their communication.The conversation dives into the intersection of engineering, marketing, and trust-building in an AI-saturated world. From using content and video as tools of authenticity to mastering the art of simplifying complex ideas, Adam reveals how to create real impact in a space often dominated by noise. This episode is a masterclass for engineers, consultants, and technical leaders who want to connect their expertise to opportunity and grow beyond the technical into true business development mastery.Key Takeaways: 1. Technical expertise alone doesn't translate to business success; connection and clarity are what bridge the gap.2. Authentic communication builds trust faster than polished marketing ever can.3. AI is a great thought partner but can't replace human insight, depth, or emotional nuance.4. Engineers and technical experts already have the analytical skills needed for BD; they just need to learn emotional context.5. Storytelling is the most effective way to translate complex technical ideas into client understanding.6. Video is the new frontier for authenticity; people want to see and hear the real person behind the expertise.7. Repetition, feedback, and iteration are the keys to getting comfortable with video and public communication.8. Content should start from one strong cornerstone piece like a white paper or interview and be repurposed into multiple formats.9. Brand trust comes before conversion; no one buys until they believe you understand their problem.10. The best business development professionals don't sell; they educate, simplify, and connect.If you listen to The Business Development Podcast, you belong in The Catalyst Club.

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Andy Gwynn, founder of Three Degrees Social, based in Málaga, Spain. Andy shares his inspiring journey from being a business coach to becoming a LinkedIn marketing expert, helping small business owners generate consistent leads and engagement through powerful digital strategies. He discusses how consistency, mindset, and leveraging technology have been key to his success, along with valuable lessons learned from franchising, scaling, and adapting to change. Andy's story is a great example of resilience, innovation, and the power of building meaningful connections online. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andy Gwynn, the hardest thing in growing a small business is mastering sales and marketing. Many business owners struggle to effectively promote and sell their products or services, even when they offer great value. Andy believes that consistent marketing, clear systems, and the ability to adapt quickly are essential for sustainable growth. He also emphasizes that as a business scales, systemizing operations becomes one of the biggest challenges, requiring strong processes to support rapid expansion and maintain quality.  What's your favorite business book that has helped you the most? According to Andy Gwynn, the business book that has helped him the most is “The E-Myth Revisited” by Michael Gerber. He explains that it taught him the importance of systemizing a business so it can run efficiently without relying solely on the owner. Andy also recommends “The Business Coach” by Brad Sugars, which aligns with his coaching background, and “Rich Dad Poor Dad” by Robert Kiyosaki, for shifting the mindset from simply working in a business to building one that creates long-term wealth and investment opportunities. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Andy Gwynn, some of the best online learning resources for growing a small business include ChatGPT, YouTube, and the teachings of Russell Brunson, especially for improving webinars and sales strategies. He also values using platforms like LinkedIn for continuous learning and networking with experts in different industries. While Andy doesn't host his own dedicated podcast, he frequently shares insights through interviews and training content under his company, Three Degrees Social, helping business owners master LinkedIn marketing and digital growth strategies. What tool or resource would you recommend to grow a small business? According to Andy Gwynn, one of the best tools to help grow a small business is LinkedIn, especially when used strategically for sales and relationship building. He recommends using advanced LinkedIn features like Sales Navigator to identify ideal clients, automate outreach, and maintain consistent engagement. Andy also highlights the value of tools such as ChatGPT, Xero for bookkeeping, Dashlane for password management, and GoHighLevel for CRM and marketing automation. Together, these tools help small business owners save time, stay organized, and build meaningful connections that drive sustainable growth. What advice would you give yourself on day one of starting out in business? According to Andy Gwynn, the advice he would give himself on day one of starting out in business is to follow the system and get out of his own way. He admits that in the early days, he often let overconfidence and complacency lead to missed sales opportunities or inconsistent results. Andy emphasizes the importance of learning proven systems, sticking to them, and maintaining focus instead of constantly trying to reinvent the process. His key message is that success comes from discipline, structure, and trusting the process rather than relying solely on natural talent or intuition. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Massive action times the right stuff times consistency equals results — Andy Gwynn Be militant with your time because discipline creates success — Andy Gwynn If you're totally honest with yourself and truly happy, that's real success — Andy Gwynn      

The Superprestige moved to Overijse this weekend! Noah and Issam discuss the climby race. The tactics of Ronhaar are again point of discussion, as Vanthourenhout took the win. The crash of Brand and solo of Casasola are also discussed00:00 Opening01:10 Mens race16:08 Issams Mud Mountain24:00 Womens race37:40 Noahs Nine44:26 Other results & Ending

Check out the first trailer for Gale - Yellow Brick Road: https://www.youtube.com/watch?v=vfdaizGLg1gIn theatres February 11th, 2026

What does it take to turn your passion into a powerful media brand? In this episode, we sit down with Courtney Hall, founder of HallNetwork, to explore her inspiring journey from creative spark to purposeful storytelling.Courtney opens up about how she built her platform from the ground up, the challenges she faced as a media entrepreneur, and how her mission has evolved over time. Whether you're a creator, entrepreneur, or just someone with a dream — this episode is packed with insight, real talk, and inspiration.

What does it take to turn your passion into a powerful media brand? In this episode, we sit down with Courtney Hall, founder of HallNetwork, to explore her inspiring journey from creative spark to purposeful storytelling.Courtney opens up about how she built her platform from the ground up, the challenges she faced as a media entrepreneur, and how her mission has evolved over time. Whether you're a creator, entrepreneur, or just someone with a dream — this episode is packed with insight, real talk, and inspiration.

KB & DJ are BACK and... SO IS THE NLL! The guys discuss the CBA signing and the BONKERS start to NLL Free Agency that has SO many players heading to new teams. Then they talk about PLL Day 2025 and Hoots having a trading card in the new PLL Card Set?!Voicemails: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠speakpipe.com/OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support our partners!Rita's Italian Ice & Custard of Sewell, NJ:Visit Rita's in Sewell, NJ at 288 Egg Harbor Road and enjoy the best Italian ice, cream ice, custard, and more all season long! Ice-Custard-Happiness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Code UNDERGROUND for 10% off at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠phiapparel.co/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'47 BrandShop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand!⁠⁠⁠⁠47.sjv.io/e1Nyor⁠⁠⁠⁠PLL App CodeDownload the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PLL App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & redeem code OTBPOD for 500 XP!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BUFFShop the SURVIVOR 49 Collection!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://buff.sjv.io/yqqVz2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kenwood BeerVisit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kenwoodbeer.com/#finder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see who has Kenwood on tap! (Must be 21+)Follow Us!TwitterUnderground: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/UndergroundPHI⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OTB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/KBizzl311⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DJ: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/Scs_nextgreat⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hoots: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/HootSportsMedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram:⁠⁠⁠⁠⁠⁠https://www.instagram.com/otblaxpod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/undergroundphi/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBSCRIBE on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@UndergroundSportsPhiladelphia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Intro/Outro Music: Arkells "American Screams"#Lacrosse #PLL #PremierLacrosseLeague #NLL #NLLCBA #PLLDay2025 #Subscribe #fyp

From the octagon to the boardroom, this episode packs a punch. Joel Lopez, creator of RUF Nation—Arizona's premier MMA organization—shares his journey from fighter and founder to respected speaker, entrepreneur, and executive leadership consultant. The Story Behind the Brand host, Travis Brady, pulls back the curtain on Joel's evolution, exploring how he's fused performance psychology with business leadership to build champions inside and outside the cage. Tune in to discover the real story behind RUF Nation and get inspired to turn your own vision into a powerhouse brand. Click the link to join the next brotherhood event in Arizona.    https://arizonabrotherhood.com/bhmastermind   One of the best ways to grow your brand and business is through speaking! We have speaking partnerships available for those who are serious about their brand and want to grow their business. To apply to speak at one of our 2025 events go to Https://benextgen.com/apply-to-speak/  Fill out an application & one of our team members will reach out to see if it's a good fit!  Building your brand or re-branding to grow your business? Checkout the “Find Your Brand-X Factor Docuseries. This video series is dedicated to helping you find, create, and evolve your brand and create the story behind your brand..  https://www.findyourbrandxfactor.com/ TravisBradyBrands.com  Instagram: https://www.instagram.com/travisbradybrands/    

This podcast features a conversation between host Minter Dial and guest Cat Holt, founder and CEO of Coologee. They discuss the importance of branding in today's business landscape, exploring how it impacts company performance, employee engagement, and customer relationships. Cat shares insights from her experience in the insurance industry, particularly her work at Progressive. The discussion touches on the challenges of integrating brand strategy into data-driven organisations and the role of AI in marketing and branding. Key points: 1. Brand is crucial for companies to outperform competitors and create meaningful connections with customers. 2. The importance of maintaining humanity and intuition in branding decisions, even as data and AI play increasingly significant roles.