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    BardsFM
    Ep4034_BardsFM - The American Brand: No Matter The Cost

    BardsFM

    Play Episode Listen Later Mar 8, 2026 71:58


    The world has been thrust into another war that is now forcing us to confront our biases, are prejudices, and our morals. The narrative of war is consuming. At its root is hatred, judgement and death. This narrative over powers and too often leads people to lean into its voice rather than the voice of God. More then ever, this is a time to lean into the path that God has called you for. Your gifts and talents are not to be waisted but used and exercised. The path is not easy, the suffering all but guaranteed, but the rewards are the heart of our Father.  #BardsFM_TheAmericanBrand #GiftsAndTalents #TakeUpYourCross Bards Nation Health Store: www.bardsnationhealth.com EnviroKlenz Air Purification, promo code BARDS to save 10%: www.enviroklenz.com EMPShield protect your vehicles and home. Promo code BARDS: Click here MYPillow promo code: BARDS >> Go to https://www.mypillow.com/bards and use the promo code BARDS or... Call 1-800-975-2939.  White Oak Pastures Grassfed Meats, Get $20 off any order $150 or more. Promo Code BARDS: www.whiteoakpastures.com/BARDS BardsFM CAP, Celebrating 50 Million Downloads: https://ambitiousfaith.net Morning Intro Music Provided by Brian Kahanek: www.briankahanek.com Windblown Media 20% Discount with promo code BARDS: windblownmedia.com Founders Bible 20% discount code: BARDS >>> TheFoundersBible.com Mission Darkness Faraday Bags and RF Shielding. Promo code BARDS: Click here EMF Solutions to keep your home safe: https://www.emfsol.com/?aff=bards Treadlite Broadforks...best garden tool EVER. Promo code BARDS: TreadliteBroadforks.com No Knot Today Natural Skin Products: NoKnotToday.com Health, Nutrition and Detox Consulting: HealthIsLocal.com Destination Real Food Book on Amazon: click here Images In Bloom Soaps and Things: ImagesInBloom.com Angeline Design: AngelineDesign.com DONATE: Click here Mailing Address: Xpedition Cafe, LLC Attn. Scott Kesterson 591 E Central Ave, #740 Sutherlin, OR  97479

    Breaking Beauty Podcast
    BONUS: Happy International Women's Day!

    Breaking Beauty Podcast

    Play Episode Listen Later Mar 8, 2026 39:44


    Happy International Women's Day! Welcome to this very special bonus episode in partnership with our friends at amika. Today we're coming at you LIVE from the brand's Brooklyn HQ to chat with the two of the women behind one of the most successful growth stories in modern beauty: amika CEO Chelsea Riggs and Director of Diversity, Equity and Impact, Gianne L. Doherty. In an industry that often feels cut-throat and transactional, amika has spent 15 years proving that being a “friend to all” is actually the ultimate business strategy. Tune in as we discuss: Why amika's philosophy of “rising tides raise all ships” is the blueprint for the next generation of female founders via amika's Rooted in Growth initiative. Nice guys don't finish last? How staying true to core values – like B-Corp certification and net-zero goals gives amika a competitive edge.Gianne shares how amika moves beyond buzzwords to embed equity into their R&D and product testing for every hair texture and identity.Scoop alert! We get a sneak peek of their by-popular demand bodycare collection drop that's in partnership with Forested, a women-led organization that supports both people and the planet through climate-positive, community-centered farming practices. Chelsea explains the internal culture of “radical candor” that helps make amika a “Great Place to Work” for three years runningPssst! In honour of Women's Day and for a limited time only, get 20% off all amika products using code BreakingBeauty20 on loveamika.com from March 8th to March 15th 2026. And for any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea RiggsSaie Founder Laney Crowell on the Brand's Cool Girl SecretsLive Podcast! Dupe Culture, Wellness Musts, Skincare That Makes a Difference and *The* Colour of The Year With Jenny Bird & Laney Crowell Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here. Subscribe to our YouTube Channel to watch our episodes! *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
 Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Business of Dance
    123- Maycee Steele: Tate Mcrae, Maluma, Demi Lavato, Doja Cat, Viral Cuff It Challenge.

    The Business of Dance

    Play Episode Listen Later Mar 8, 2026 58:19


    Interview Date: February 22nd, 2026Episode Summary:​​In this interview, Maycee Steele shares how she went from being a Kansas City convention kid to building a sustained LA career—booking major moments like Taylor Swift (Billboard Music Awards), Doja Cat (Coachella), and working with J.Lo, before becoming widely recognized through Tate McRae's tour. She breaks down what tour life actually looks like (buses, no hotels, arena call times), how relationships and reputation lead to direct bookings, and why branding (including her red hair era) can help you stand out—but only if the training and consistency back it up.She also gives practical advice on moving to LA, networking, staying versatile, protecting your mental health on long jobs, and building multiple income streams through brand deals and social media representation (CAA)—plus the reality check that even at a high level, you may still have to audition (like she did for Demi Lovato).Show notes:0:00 — Official intro + major tour credits8:02 — Convention circuit wins: Velocity + Radix12:13 — Moving to LA with two-year deadline13:01 — Assisting Kyle Hanagami; early LA grind13:36 — First big break: Taylor Swift BBMAs14:26 — Doja Cat Coachella career momentum15:24 — Career peak pre-COVID slowdown16:10 — Red hair branding strategy explained18:16 — J.Lo era; reverting to brunette20:18 — Booking Tate McRae tour process23:38 — Tour chemistry + family dynamic31:42 — Tour bus life + arena schedules39:10 — Brand deals vs. tour income breakdownBiography:Maycee Steele is a Los Angeles based professional dancer from Kansas City known for her powerful stage presence and strong on camera performance quality. She has performed on The Oscars, The Grammys, the Billboard Music Awards, and the Latin American Music Awards.Maycee has completed three major international arena tours, including the Think Later World Tour and the Miss Possessive Tour with Tate McRae, and a world tour with Maluma. She also recently booked the Demi Lovato Tour, further solidifying her status as a top tier commercial touring dancer.Her music video credits include She's All I Wanna Be and It's Ok I'm Ok by Tate McRae, and No Broke Boys by Tinashe.Throughout her career, she has performed alongside global artists including Jennifer Lopez, Doja Cat, Taylor Swift, Maluma, and Dove Cameron. Maycee is also recognized for co creating the viral #CuffItChallenge, and she continues to expand her career across touring, television, film, and digital media.https://www.instagram.com/mayceesteele/

    The Business Development Podcast
    Build a Badass Brand That Commands Premium Prices with Pia Silva

    The Business Development Podcast

    Play Episode Listen Later Mar 8, 2026 73:11


    In Episode 322 of The Business Development Podcast, Kelly Kennedy sits down with entrepreneur, brand strategist, and bestselling author Pia Silva to explore what it really takes to build a brand that stands out and commands premium pricing. Pia shares her journey from hustling hourly design work with her husband to building a powerful branding business after facing a moment of crisis when their agency found itself $40,000 in debt with no cash left. That turning point forced them to rethink everything about how they worked with clients and ultimately led to a revolutionary approach to branding that helps service-based businesses position themselves as premium experts rather than commoditized providers.Throughout the conversation, Pia breaks down the mindset and strategic shifts required to stop blending in and start building a truly differentiated brand. She explains why most entrepreneurs misunderstand branding, how eliminating unnecessary complexity can transform both profitability and freedom, and why compressing work into focused brand intensives can dramatically increase value while eliminating the endless revisions and communication that often derail projects. The episode is a powerful reminder that strong branding is not just about design, it is about positioning, clarity, and the confidence to charge what your expertise is truly worth.Key Takeaways: A strong brand is not just about how your business looks, it is about how clearly you are positioned in the market and why people choose you over everyone else.Pia's story shows that hitting a breaking point can become the exact moment that forces a smarter, more profitable business model.Many entrepreneurs start by selling their skills hourly, but real growth often happens when they package expertise into a higher value offer.Premium pricing becomes much easier when clients understand your process, trust your expertise, and see a clear outcome attached to your work.Too many businesses blend in because they never take the time to define what makes them different in a meaningful way.Branding should solve a business problem, not just satisfy a creative preference or make something look more modern.Pia's intensive model proves that simplifying delivery and removing unnecessary back and forth can increase both client value and profitability.Endless revisions, scattered communication, and unclear direction are often the real reasons service businesses lose time, margin, and momentum.Entrepreneurs need to stop chasing every opportunity and start building offers that align with the kind of business and life they actually want.The episode reinforces that confidence, clarity, and a differentiated brand are what allow business owners to stop competing on price and start charging what they are truly worth.Explore Pia Silva's work and the resources discussed in this episode:Pia Silva Website: https://www.piasilva.com/ No BS Agency Mastery: https://www.nobsmastery.com/Check out Pia's books featured in this conversation:Badass Your Brand: https://www.badassyourbrand.com/ Scale Solo: https://scalesolobook.com/

    Packernet Podcast: Green Bay Packers
    Let Me Tell You Something: The "Hacked" Farewell Post Is the Most On-Brand Ending in Packers History

    Packernet Podcast: Green Bay Packers

    Play Episode Listen Later Mar 7, 2026 12:27


    Big Sal from Peshtigo has been sitting on this one since October — and he is done waiting. Rashan Gary is gone, the farewell graphic was apparently the work of a very thoughtful hacker, and Sal has the receipts on one of the great statistical magic tricks in recent Packers history. Gary led the entire NFL in sacks after Week 7 — then recorded ZERO sacks and ZERO tackles for loss from Week 8 through the end of the playoffs. Three hundred and thirty-seven players outproduced him down the stretch. Sal breaks down exactly why those first seven weeks happened: Micah Parsons was drawing every double team in America, handing Gary clean one-on-ones all day. That's not a breakout. That's arithmetic. This isn't the first time — Gary ran the exact same hot-start, cold-finish pattern in 2023, and Gutekunst signed the $96 million extension anyway. Now the Packers move on with Lukas Van Ness — two career starts — as the next man up. The cap space is real. The pass rush is still a question. Subscribe, leave a review, and tell a friend. Tell them to watch the whole season. Not just the first seven weeks. LET'S GO PACK. This episode is brought to you by PrizePicks! Use code PACKDADDY to get started with America's #1 fantasy sports app. https://prizepicks.onelink.me/LME0/PACKDADDY To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast Help keep the show growing and check out everything I'm building across the Packers and NFL world: Support: Patreon: www.patreon.com/pack_daddy Venmo: @Packernetpodcast CashApp: $packpod Website: https://nfldraftgrades.com/ My Board: https://nfldraftgrades.com/board/83a18c42-7a0b-4590-8d1b-453e49840d02

    Custom Green Bay Packers Talk Radio Podcast
    Let Me Tell You Something: The "Hacked" Farewell Post Is the Most On-Brand Ending in Packers History

    Custom Green Bay Packers Talk Radio Podcast

    Play Episode Listen Later Mar 7, 2026 12:27


    Big Sal from Peshtigo has been sitting on this one since October — and he is done waiting. Rashan Gary is gone, the farewell graphic was apparently the work of a very thoughtful hacker, and Sal has the receipts on one of the great statistical magic tricks in recent Packers history. Gary led the entire NFL in sacks after Week 7 — then recorded ZERO sacks and ZERO tackles for loss from Week 8 through the end of the playoffs. Three hundred and thirty-seven players outproduced him down the stretch. Sal breaks down exactly why those first seven weeks happened: Micah Parsons was drawing every double team in America, handing Gary clean one-on-ones all day. That's not a breakout. That's arithmetic. This isn't the first time — Gary ran the exact same hot-start, cold-finish pattern in 2023, and Gutekunst signed the $96 million extension anyway. Now the Packers move on with Lukas Van Ness — two career starts — as the next man up. The cap space is real. The pass rush is still a question. Subscribe, leave a review, and tell a friend. Tell them to watch the whole season. Not just the first seven weeks. LET'S GO PACK. This episode is brought to you by PrizePicks! Use code PACKDADDY to get started with America's #1 fantasy sports app. https://prizepicks.onelink.me/LME0/PACKDADDY To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast Help keep the show growing and check out everything I'm building across the Packers and NFL world: Support: Patreon: www.patreon.com/pack_daddy Venmo: @Packernetpodcast CashApp: $packpod Website: https://nfldraftgrades.com/ My Board: https://nfldraftgrades.com/board/83a18c42-7a0b-4590-8d1b-453e49840d02

    We Don't PLAY
    Integrated Marketing with SEO and Podcasts: Digital Expert Insights with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Mar 7, 2026 58:13


    Favour Obasi-ike, MBA, MS demonstrates an integrated marketing approach in real time — from AI prompt to website article to LinkedIn to Threads to podcast to Clubhouse, all within the first 15 minutes.He used an AI assistant to scan 85+ articles on his website and generate five bottom-of-funnel topics, then built an entire content chain across platforms from one topic.The episode features the "Did You Know" series revealing how major brands started with different products — IKEA with pens, Sony with rice cookers, Samsung as a grocery store, Lamborghini as tractors.Favour connects this to the lesson that businesses evolve and what you start with is not what you become.Keith shares the PayPal origin story, and Liverpool's Finest emphasizes knowing your target audience before executing any strategy.Key TakeawaysUse AI to mine existing content for new topics.Build content chains across platforms.Every brand evolves — your starting product is not your final product.Test emails technically, not just visually.Position your podcast through strategic RSS feeds.Omni-channel marketing starts with one thought and multiplies through execution.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:06] Welcome and introduction.[02:53] How the topic was born — AI scanning 85+ website articles.[05:10] Five bottom-of-funnel topics AI generated from the website.[09:02] Topics: Pinterest SEO, email marketing, keyword research, Clubhouse alternatives, integrated marketing.[11:18] Live demo of the integrated marketing workflow.[18:50] Podcast playback — "Did You Know" series begins.[22:54] Brand origins: IKEA, Sony, Nokia, Samsung, Nike, Lamborghini, and more.[28:12] The moral: start early, grow fast.[32:41] Recap of the integrated content chain.[37:15] Keith on PayPal's origin — from Palm Pilot app to payments.[38:16] Most millionaires took 22 years to make their first million.[39:54] Liverpool's Finest on integration, portability, and target audience.[45:40] Email testing — technical vs. cosmetic testing.[48:51] Podcast positioning through RSS feeds with depth.[51:33] Web3, IP protection, and applied AI.[53:05] Omni-channel marketing: ideation to execution.Memorable Quotes"The business you're starting is not going to be the same business in 10 years.""It's not that your podcast is not being heard — it's not positioned to be heard.""I'd rather not send that email at all than send it and have question marks behind it.""Most millionaires took on average 22 years to make their first million." — Keith"If your marketing is not reaching your audience, you're wasting money." — Liverpool's FinestFAQs AnsweredWhat is an integrated marketing approach?Creating one piece of content and distributing it across multiple platforms so each channel feeds the next.How can AI help with content planning?Prompt AI to scan your existing content and generate bottom-of-funnel topics, then build content chains from those topics.What is technical email testing?It analyzes which providers receive your emails and whether your text-to-HTML ratio triggers spam filters — beyond just checking for typos.Why does podcast positioning matter?Strategic RSS feed placement connects your episodes to distribution channels that expand reach beyond a single app.Keywordsintegrated marketing, omni-channel marketing, podcast SEO, AI content strategy, email marketing testing, RSS feed distribution, brand evolution, bottom-of-funnel content, Web3 SEO, LinkedIn marketing, podcast positioningSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Be you Brand - The Podcast
    89-How we Pick NON Contest speakers for Be you Brand Live

    Be you Brand - The Podcast

    Play Episode Listen Later Mar 7, 2026 6:00 Transcription Available


    Episode 89: How We Select Speakers for Be You Brand Live OUTSIDE the Speaker contest   In this episode, Ati shares the behind-the-scenes process of selecting speakers for Be You Brand Live and addresses the questions she's been getting about speaking opportunities. What You'll Learn: How Ati curates the speaker lineup based on attendee experience, not just speaker credentials The two main reasons behind the speaker contest Why providing opportunities for emerging speakers matters The importance of supporting events before asking to speak How to approach event hosts respectfully when pitching yourself Key Takeaways: ✨ Speaker selection is about creating a specific experience for attendees at all levels—from beginners to seasoned entrepreneurs ✨ The speaker contest gives new speakers a platform AND full speaking time (not just 5-10 minutes) ✨ If you want to speak at an event, support it first by buying a ticket and being in the room ✨ Give first, then ask—this is the golden rule of making authentic connections Resources Mentioned: Be You Brand Live Speaker Contest Take the Profitable Personal Brand Quiz: attigreenspan.com/quiz Connect with Ati: Website: atigrinspun.com/quiz Take the quiz to power-charge your personal brand journey  

    The Agile World with Greg Kihlstrom
    #824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Mar 6, 2026 21:23


    What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you've intentionally created for them? Agility requires not just reacting to consumer behavior, but proactively re-architecting the entire purchase journey based on what the data tells you they *truly* need, even before they know it themselves. Today, we are here at eTail Palm Springs, and we're going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We'll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided, trust-based experience that actually simplifies decision-making and leads to conversion. To help me discuss this topic, I'd like to welcome Dan Bennett, CMO at Furniture.com. About Dan Bennett Dan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he's reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands.Before Furniture.com, he was CMO at Packable, a Carlyle-backed e-commerce platform that grew into Amazon's largest third-party marketplace partner and reached a $2 billion valuation. Earlier, Dan spent over a decade leading digital and brand strategy at McCann and Grey, driving growth for global names like P&G, Facebook, Microsoft, and Nike.Dan brings a focus on clear priorities, fast execution, and building teams that fuel sustainable growth. Dan Bennett on LinkedIn: https://www.linkedin.com/in/bennettdaniel/ Resources Furniture.com: https://www.furniture.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Transform your Mind
    Mindset Mastery: The Key to Transforming Your Life After a Pivot

    Transform your Mind

    Play Episode Listen Later Mar 6, 2026 12:47


    Life turns on the little things. The big things. You can see them coming. But often, it's the small decisions that end up changing the trajectory of someone's life. Knowing when to pivot might not be so obvious. You might not be ready for it. You might not be able to explain it perfectly. But you can usually feel it. Pay attention and seek God. His plan is to take you from where you are to where you're meant to be! Be obedient as He prepares you for the pivotal moment. Exercise faith and step boldly into the position He's created just for you!This episode highlights the remarkable journey of Sarah, who, inspired by a powerful life pivot, transitions from a routine, unfulfilled life to one brimming with passion and achievement.With words like "transformation story," "life pivot," and "power of mindset," Coach Myrna narrates how Sarah takes inspiration from David Goggins' book, "Can't Hurt Me," to embark on a journey of self-discovery and personal growth. Sarah's story mirrors Myrna's daughter's personal pivot inspired by Nelson Mandela's "Long Walk to Freedom" and highlights the significant impact that mindset and bold action have on changing one's life path. From the motivating tale of David Goggins' transition from a dead-end job to a Navy SEAL, Myrna explains the steps of action, learning, and self-belief necessary for transformation and offers listeners the encouragement to pursue their dreams and overcome setbacks.By the episode's end, Coach Myrna provides listeners with insightful takeaways on how Sarah's dedication and shift in mindset led to success in her entrepreneurial journey. This story imparts the message of success being more than financial gain; it's about personal growth and fulfillment. Listen in to learn how you can redefine your life's path and ignite your inner fire, ultimately transforming your life into one that is aligned with your deepest values and passions.Sponsors of this episode: NOCD: If you're struggling with OCD or unrelenting intrusive thoughts, NOCD can help. Book a free 15-minute call to get started: Because healing the mind can truly change your life.   https://learn.nocd.com/transform Spark Energy + Focus is offering 30% off and free shipping. Go to drinkspark.com and use code TRANSFORM at checkout. See this video on The Transform Your Mind YouTube Channel https://www.youtube.com/@MyhelpsUs/videosTo see a transcripts of this audio as well as links to all the advertisers on the show page https://myhelps.us/Follow Transform Your Mind on Instagram https://www.instagram.com/myrnamyoung/Follow Transform Your mind on Facebookhttps://www.facebook.com/profile.php?id=100063738390977Please leave a rating and review on iTunes https://podcasts.apple.com/us/podcast/transform-your-mind/id1144973094 https://podcast.feedspot.com/personal_development_podcasts/ For sponsored Brand interviews and sponsorship inquires please visit Partner With The Transform Your Mind Podcast | Myrna Young Life Coach

    Habitat Podcast
    376: How to Design Water Sources Mature Bucks Actually Use with Waylon Meyer

    Habitat Podcast

    Play Episode Listen Later Mar 6, 2026 67:29


    Habitat Podcast #375 - In today's episode of The Habitat Podcast, we are back in the studio with co-host Andy and Waylon Meyer of Earth Blinds! We discuss: Water sources often become social hubs for whitetail deer Mature bucks may only visit specific areas they feel safe Water holes create predictable movement opportunities Strategic placement near bedding or transition zones can be deadly Water sources are excellent trail camera locations Proper pond design prevents wildlife from getting trapped Preventing muddy edges can reduce disease transmission Deer often prefer stagnant water over flowing streams Pond size should match herd density and property size Water holes are best used in low-pressure sanctuary areas And So Much More! Shop the new Amendment Collection from Vitalize Seed here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vitalizeseed.com/collections/new-natural-amendments ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PATREON - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon - Habitat Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brand new HP Patreon for those who want to support the Habitat Podcast. Good luck this Fall and if you have a question yourself, just email us @ info@habitatpodcast.com -------------------------------------------------------------------------- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon - Habitat Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Latitude Outdoors - Saddle Hunting: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/hplatitude⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Strips - Stealth Outdoors: Use code Habitat10 at checkout ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/stealthstripsHP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Midwest Lifestyle Properties - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3OeFhrm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Vitalize Seed Food Plot Seed - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/vitalizeseed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Down Burst Seeders - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/downburstseeders⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 10% code: HP10 Morse Nursery - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/MorseTrees⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 10% off w/code: HABITAT10 Packer Maxx - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/PACKERMAXX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ $25 off with code: HPC25 First Lite - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3EDbG6P⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LAND PLAN Property Consultations – HP Land Plans: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LAND PLANS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Leave us a review for a FREE DECAL - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://apple.co/2uhoqOO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Morse Nursery Tree Dealer Pricing – info@habitatpodcast.com Habitat Podcast YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCmAUuvU9t25FOSstoFiaNdg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email us: info@habitatpodcast.com habitat management / deer habitat / food plots / hinge cut / food plot Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Unforget Yourself Show
    Pain Into Purpose: Building an Adaptive Apparel Brand from the Ground Up with Katharine Perry

    The Unforget Yourself Show

    Play Episode Listen Later Mar 6, 2026 30:52


    Katharine Perry, co-founder of Adaptt Apparel, a Canadian adaptive clothing brand who helps people navigating mobility challenges, medical treatments, aging, and caregiving maintain dignity, independence, and confidence.Through thoughtfully engineered and stylish adaptive clothing, Katharine designs garments that make dressing easier, support medical access, and allow people to move through daily life with greater ease, without sacrificing personal style.Now, Katharine's journey of turning lived caregiving experience into a purpose driven brand demonstrates how empathy led design can create real world impact for individuals, caregivers, and healthcare communities alike.And while scaling a mission led apparel company with heart, advocacy, and intention, she continues to elevate conversations around inclusive design, aging with dignity, and what it truly means to serve people well.Here's where to find more:www.adapttapparel.comhttps://www.instagram.com/adaptt.apparel?igsh=cmRwMTMzNTk0YjZj…https://www.linkedin.com/in/adaptt-apparel-127401169?utm_sourc…https://www.facebook.com/share/1BNWyWApvG/?mibextid=wwXIfr________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

    Outside The Box Podcast
    OTB Episode 417: NLL Week 15 Preview, California Love Champ Series, & PLL/WLL Champ Series Week 2 Outlook

    Outside The Box Podcast

    Play Episode Listen Later Mar 6, 2026 133:01


    KB & DJ are BACK and kick things off recapping the INSANE Week 14 NLL slate that saw some quality shake up in the league standings. Then they preview Week 15 and what key aspects for teams like Ottawa, Philly, and Halifax are on the line this week. Then they dish out their picks of the week and shift to PLL and WLL Championship Series. The guys recap Week 1 of action, discuss some of the headlines and highlights, and give their outlook for Week 2!Voicemails: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠speakpipe.com/OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support our partners!Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Code UNDERGROUND for 10% off at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠phiapparel.co/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'47 BrandShop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠47.sjv.io/e1Nyor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PLL App CodeDownload the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PLL App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & redeem code OTBPOD for 500 XP!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BUFFShop the SURVIVOR 50 Collection!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://buff.sjv.io/yqqVz2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RiversideGet your podcast looking and sounding pristine with Riverside!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://riverside.sjv.io/QjBBVM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kenwood BeerVisit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kenwoodbeer.com/#finder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see who has Kenwood on tap! (Must be 21+)Follow Us!TwitterUnderground: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/UndergroundPHI⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OTB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/KBizzl311⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DJ: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/Scs_nextgreat⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hoots: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/HootSportsMedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/otblaxpod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/undergroundphi/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBSCRIBE on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@UndergroundSportsPhiladelphia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Intro/Outro Music: Arkells "American Screams"#Lacrosse #NLL #NationalLacrosseLeague #Week15 #PLLChampionshipSeries #WLLChampionshipSeries #PremierLacrosseLeague #LacrossePodcast #Subscribe #fyp

    PPC Den: Amazon PPC Advertising Mastery
    Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization

    PPC Den: Amazon PPC Advertising Mastery

    Play Episode Listen Later Mar 6, 2026 27:20


    Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year.They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such as shrinking overall search volume or overspending on highly dominant branded keywords. It is a common fear for Amazon sellers and PPC managers alike, but the reality of how the algorithm balances paid and organic traffic is rarely straightforward. To help you navigate this exact problem, the guys break down the actionable strategies and metrics you need to measure true ad incrementality.We'll see you in The PPC Den!

    Inside Bassmaster Podcast
    The Scope: First Bassmaster KAYAK Champion of 2026 joins the Scope Podcast - EP 3 (Ryan Matylewicz)

    Inside Bassmaster Podcast

    Play Episode Listen Later Mar 6, 2026 63:04


    Brand new for 2026, The Scope Podcast. Combing passions for fishing and the kayak side of the sport with two representatives that encompass what it means to care about the industry and resource. The Scope Podcast will be a kayak-centric fishing podcast hosted by revered angler Guillermo Gonzalez and Bassmaster Kayak Tournament Director, Steve Owens. Episode 3 features guest Ryan Matylewicz who won the first Kayak event of 2026 at the Kissimmee Chain.#bassmaster #podcast #kayakfishing

    2 Broke Twimbos
    The Roaring 20s Episode

    2 Broke Twimbos

    Play Episode Listen Later Mar 6, 2026 120:26


    Brand new episode of your favourite podcast whose price is unaffected by global conflict. Dan & Phil return for an in-person episode where they celebrate Zimbabwean footballers (It's Maswanhise AGAIN!) and African musicians, analyze comedians for cultural accuracy (Learnmore Jonasi is mega-trending and Lebo M is not happy) and review Zimbabwe's biggest awards ceremony NAMA 24 2026! Also, RIP Showmax. Enjoy!Subscribe and listen to 2 Broke Twimbos everywhere podcasts are available and keep up with all things 2BT via this link:2BT LinkPlease rate and review, and support us on Patreon!

    Ski Moms Fun Podcast
    Northern Classics Founder Kristin Ruud on Building a Kids' Ski Brand From the Ground Up

    Ski Moms Fun Podcast

    Play Episode Listen Later Mar 6, 2026 41:51 Transcription Available


    Send a textKristin Ruud is the founder of Northern Classics, an outdoor clothing brand that blends timeless, elevated aesthetics with high-performance technical outerwear for kids. A University of Michigan business school graduate, Kristin's career took her through financial consulting, hedge fund management, and commercial construction before an entrepreneurial spark and three kids under one and a half during COVID led her to launch Northern Classics. In this episode, Kristin shares how she identified a gap in the children's ski apparel market: technical gear that was either purely functional or purely cute, but never both. Kristin opens up about the challenges of building a brand from scratch with no apparel background, the power of community and customer feedback, and what it's like to see her designs "in the wild" on the slopes out west. As a mom of four (twins almost 7, a 5-year-old, and a 3-year-old), Kristin brings both personal credibility and infectious joy to everything she creates.Notable Quotes:"I always say I'm selling — I am my own customer.""I try really hard to keep my kids at the forefront. I mean, they were the inspiration behind this brand."Resources:Northern Classics Website: northernclassics.comRetailers: Bloomingdale's, Nordstrom, Over the Moon, Maisonette, Janie and Jack, select REI stores, and ski shops nationwideInstagram: @NorthernClassicsSki Haus makes it easy with custom boot fitting that actually changes how you ski and how you feel at the end of the day.  Located in Woburn & Framingham, MA and Tax-Free Salem, NH. Head to skihaus.com for store hours and directions.SPECIAL IN-STORE OFFERS*Purchase a boot with a custom boot fit > get a free Smartwool sock  *Come in for a boot fit on your boots > get Smartwool sock for ½ price It's time to upgrade how you travel to the mountains with Ski Butlers. Ski moms can save 20% off their reservations here https://www.skibutlers.com/portal/momtrends If your child lives for trail time and is constantly pushing limits on two wheels, we've found the summer experience that checks every box. Woodward PA's Mountain Bike Camp is redefining what an action sports camp can be — blending epic adventure with professional coaching and a whole lot of fresh air.Ski Moms can save $150 off summer camp. Use code skimoms www.woodwardpa.com/summer-camps/moun Find your perfect family-friendly mountain stay—or list your own! 

    Evolve CPG - Brands for a Better World
    Three Become One - The Merger of Tuyyo, Nemi, and Todo Verde

    Evolve CPG - Brands for a Better World

    Play Episode Listen Later Mar 6, 2026 71:06


    Three Latin-American food brands saw the opportunity to go further, faster, together – so they took it. Stefanie Garcia Turner of Tuyyo, Jocelyn Ramirez of Todo Verde, and Regina Trillo of Nemi share how they met, why they decided to merge their businesses and brands, and what their vision is for the new brand, unified under Tuyyo. The three woman-and-minoroty-owned brands share a mission of amplifying their Latin-American food culture through authentic and innovative latin foods, representation food culture, and community impact . Learn how this strategic merger will allows each leader to lean into their strengths, and how collaboration aligned on shared values can accelerate growth in the challenger food brand space.Takeaways:The origins and individual missions of Jocelyn of Todo Verde, Regina of Nemi Snacks, and Stephanie of Tuyyo FoodsThe strategic process behind their merger—personality tests, role division, and cultural alignmentHow they'll leverage their merger to reduce costs, expand categories, and innovate fasterTransition strategies for branding, retail placement, and consumer education across their unified brand Tuyyo FoodsSupply chain synergies and efforts to lower COGS by 35% or more through manufacturing and sourcing efficienciesThe broader vision: promoting Latin American flavors regionally and globally while supporting farmers and sustainabilityChallenges faced—costs of rebranding, education hurdles around regional products, and maintaining brand integrityThe importance of shared values, culture fit, and a growth mindset for successful mergersRecommendations for founders considering collaboration and merger as a growth pathwayBook and resource recommendations around exponential thinking, sensory storytelling, and personal spiritualityThoughts on building a healthier food system rooted in equity, community, and transparent ingredient sourcingSound Bites:“We can create something that is even bigger, that is even more impactful, that really is going to make a dent in the food industry.” (Stefanie)“We went from, I'm holding this, this is my baby, to really egoless, like this isn't about me, this is about a brand.” (Jocelyn)“We all knew each other relatively well before the merger. Stephanie is better at this than I am, Regina is better at this than I am, you know, so there was already a sense of like, if we came together, we could split the work in that way.” (Jocelyn)“We are planning on bringing everything under the one Tuyyo brand.” (Stefanie)“We're moving towards standardizing our supply chain operations. It's been a constant conversation and communication with suppliers, both in the US and in Mexico to see what's going to be the best way to do it.“ (Regina)“As of right now, [cost of goods optimization has] been at least 35%, which is it's been a big amount. And based on some information that we have, it's probably going to be higher than that.” (Regina)“I think that it's really gonna be about putting our community first and building a brand that not only can we be proud of, but that is a reflection of our heritage.” (Stefanie)“It took me six years to figure out that I didn't want to continue doing it alone.” (Regina)“[A better world is one] with more representation of the reality of how the community and how that should be represented on shelf as well. Ideally with products that are actually better for us, that are made with real ingredients, that are also supporting the farmers that are producing those ingredients.” (Regina)“[A better world is one with] a food system that is actually catered to the betterment of people in their everyday lives. It would just solve so many issues. And with all of the problems that we have between preventable diseases and healthcare systems that don't work for the people, it goes beyond justice for the farmer, but justice for everybody in the food chain.” (Stefanie)“I think that that in an ideal world there are policies put in place that are protecting people [by regulating] what is allowed and what isn't allowed in our food system. And products, especially those we give to children, that allow us to really reshape our palates and create shortcuts for cooking without taking the cooking part away because that's an basic survival life skill that most people should have and it empowers people to like know what's in their food, and how to nourish their families.” (Jocelyn)Links:Stefanie Garcia Turner on LinkedIn https://www.linkedin.com/in/stefanie-garcia-turner/Jocelyn Ramirez on LinkedIn - https://www.linkedin.com/in/jocelyncramirez77/Regina Trillo on LinkedIn - https://www.linkedin.com/in/regina-trillo-a5055711/Tuyyo - https://tuyyofoods.com/Tuyyo on Facebook - https://www.facebook.com/tuyyofoods/Tuyyo on Instagram - https://www.instagram.com/tuyyofoods/Tuyyo on Pinterest - https://www.pinterest.com/tuyyofoods/Tuyyo on TikTok - https://www.tiktok.com/@tuyyofoodsTuyyo on YouTube - https://www.youtube.com/channel/UC4b_-VIdL7Yl7UQb91y5Vow…Tuyyo Wefunder - Coming soon……Todo Verde (website will go away soon) - https://todoverde.org/Nemi (website will go away soon) - https://neminative.com/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioTimestamps: 0:00 - Introduction of guests and their brands2:11 - The idea of merging to amplify Latin American food culture3:14 - The role of Jocelyn as a connector4:14 - Initial conversations and alignment of goals5:09 - Personality tests and understanding team dynamics6:18 - Personal insights and alignment of values7:19 - Confirmation of shared vision and responsibilities8:36 - Expanding vision and impact9:23 - Egoless collaboration and shared goals10:16 - Overcoming personal challenges in the merger process11:33 - Open communication and external support12:47 - Technical adjustments during recording13:00 - Introduction and alignment of values and vision13:29 - Discussion on dividing responsibilities among the founders13:49 - Initial retreat and mission alignment14:19 - Specific roles and responsibilities based on skills15:16 - Transitioning responsibilities before the merger15:57 - The natural fit of the founders' skills16:18 - Pre-existing relationships and collaboration17:27 - Importance of enjoying the process and having fun19:20 - Branding and unifying product lines under Tuyo Foods20:11 - Transition phase and retail placement21:11 - Marketing strategies and community engagement22:34 - Plans for easing the transition on retail shelves23:28 - Supply chain synergies and manufacturing efficiencies25:12 - Cost reduction strategies and shared resources26:54 - New shared vision and broader goals27:39 - Community focus and brand representation29:28 - Expanding Latin American food representation31:01 - Becoming a go-to platform for Latin foods33:07 - Benefits and opportunities unlocked by the merger36:30 - Challenges and unresolved issues37:37 - Fundraising and rebranding costs38:20 - Advice for other founders considering mergers41:58 - Future of the industry and collaboration45:26 - Fun questions about favorite Latin American foods53:51 - Book recommendations and personal insights60:10 - Influential voices and brands to watch65:17 - Vision of a more representative, equitable, and sustainable food system71:13 - Upcoming plans and ways to connect with Tuyo FoodsFor more insights on food innovation, community building, and scaling purpose-driven brands, subscribe and stay tuned for future episodes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Basic B
    SEO and Website Design Are Sisters, NOT Frenemies

    The Basic B

    Play Episode Listen Later Mar 6, 2026 32:02 Transcription Available


    After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on social media was just NOT it.Even though she had “low-key studied SEO for years,” it wasn't until she implemented a clear strategy that everything started clicking.And leading to keyword rankings & even new clients!

    RISE Podcast
    From Marketing to Fertility Expert: Building a Purpose-Driven Brand

    RISE Podcast

    Play Episode Listen Later Mar 6, 2026 73:11


    In this episode of the Creator Method Podcast, Gary Lipovetsky sits down with Katherine Rohland to unpack the modern fertility narrative and why many women are misinformed about their reproductive health. A licensed Chinese medicine practitioner specializing in fertility and women's health, Katherine shares how she helps women support their bodies naturally on the path to pregnancy and why the conversation around fertility, age, and lifestyle needs to change. Together, they break down what most women are never taught about fertility, why modern lifestyles often work against reproductive health, and how stress, nutrition, sleep, and energy balance play a far greater role in conception than most people realize. Katherine opens up about her own fertility journey, the lessons that shaped her practice, and why symptoms like painful periods, fatigue, and hormonal imbalances are often early signals the body is asking for support long before infertility appears. They explore the realities of practicing holistic medicine in a skeptical online world, the criticism experts face when challenging conventional narratives, and why building authority as a knowledge-based creator requires both courage and clarity. Gary challenges Katherine on content strategy, scaling her impact beyond one-on-one care, and how experts can turn specialized knowledge into meaningful education that reaches thousands of people online. This conversation is an honest look at fertility, women's health, and the responsibility of experts in the creator economy to communicate complex ideas in ways that empower people to take control of their well-being. If you are interested in reproductive health, holistic medicine, or building authority as an expert online, this episode will expand how you think about both fertility and the power of knowledge-driven content. Follow Katherine Rohland on Instagram:https://www.instagram.com/katherine_rohland?igsh=MWd5M3ptb3pqeW5ueQ== Apply for Creator Method:https://creatormethod.com/ Follow Creator Method on Instagram:https://www.instagram.com/creator.method/ Spotify:https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi Follow Gary on Instagram:https://www.instagram.com/garylipovetsky?igsh=MTBwbmx0ZmlmMTU0ZQ== Timestamps: 00:00 Introduction and Katherine Rohland's Background 03:10 What Chinese Medicine Says About Fertility 07:40 The Myth of the “Fertility Cliff” After 35 13:20 Lifestyle, Stress, and Why Fertility Struggles Begin Earlier Than We Think 19:10 Katherine's Personal Fertility Journey 25:30 The Biggest Mistakes Women Make With Their Health 32:00 Navigating Criticism as a Holistic Health Creator 38:20 Building Authority and Trust Online 44:15 Scaling Impact Beyond One-on-One Practice 50:30 The Future of Fertility Education and Creator-Led Expertise Learn more about your ad choices. Visit megaphone.fm/adchoices

    The DTC Insider
    How Weekly Product Drops Helped Scale a Niche Brand

    The DTC Insider

    Play Episode Listen Later Mar 6, 2026 42:48


    What happens when you turn a passion project into a brand built around a niche community?In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods, a playful e-commerce brand inspired entirely by wiener dogs.Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling the business into a thriving e-commerce brand.Check it out!--This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    The Agile World with Greg Kihlstrom
    #823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Mar 5, 2026 34:47


    Agility requires a business to both react to market shifts while also building a foundational platform that allows it to scale globally without losing its local touch. It's about having the core infrastructure in place to seize opportunity, wherever it appears. Today, we're going to talk about the principles of scaling a business from a local player to a global force. We'll explore how the role of a brand's primary digital asset—its website—is evolving from a simple storefront into a dynamic engine for customer experience and growth, and how to stay responsive in rapidly shifting markets. To help me discuss this topic, I'd like to welcome, Daugirdas Jankus, CEO at Hostinger. About Daugirdas Jankus Daugirdas Jankus focuses on driving global growth and uncovering new opportunities in the fast-evolving digital landscape. With more than a decade of experience in sales, marketing, and business development, he brings a strong track record of scaling business operations worldwide. His insights span the transformation of locally established businesses into global players, the impact of shifting markets, and the evolving role of websites for both individuals and companies. Daugirdas Jankus focuses on driving global growth and uncovering new opportunities in the fast-evolving digital landscape. With more than a decade of experience in sales, marketing, and business development, he brings a strong track record of scaling business operations worldwide. His insights span the transformation of locally established businesses into global players, the impact of shifting markets, and the evolving role of websites for both individuals and companies. Daugirdas Jankus on LinkedIn: https://www.linkedin.com/in/daugirdas-jankus/ Resources Hostinger : https://www.hostinger.com/1 This show is brought to you by Hostinger, a global all-in-one operating layer for businesses building and running online products. The company combines web hosting, domains, email, website and web-app creation, and business tools in a single environment, with artificial intelligence embedded across its products and operations. Hostinger develops its AI capabilities in-house, enabling rapid product iteration, automation of complex technical tasks, and AI-driven customer support.Start your online success now: https://www.hostinger.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    The Playbook
    Modernizing a Legacy Brand for the Next Generation

    The Playbook

    Play Episode Listen Later Mar 5, 2026 19:54


    In today's episode, I sit down with Somia Farid Silber, CEO of Edible Brands, to talk about scaling a family legacy into a modern, multi-brand powerhouse. From growing Edible Arrangements to launching edibles.com and expanding into fast casual with Roti Modern Mediterranean, Somia shares how she blends operational roots with strategic innovation. We discuss leading franchise communities, earning credibility inside a family business, and using AI to drive efficiency and long-term growth. She also opens up about navigating expectations, public speaking as an introvert, and inspiring the next generation of female entrepreneurs in an industry where less than 2% of women receive funding.

    The Steve Harvey Morning Show
    Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it's not just “who you know,” but who knows you.

    The Steve Harvey Morning Show

    Play Episode Listen Later Mar 5, 2026 28:23 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky. Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies. Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 2. To educate listeners on the evolving world of branding and digital media Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 3. To provide actionable guidance for entrepreneurs and creators The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 4. To show how athletes and media personalities use content to expand influence Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 5. To explore the role of AI in modern marketing Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. KEY TAKEAWAYS 1. Relatability drives modern branding People connect with authenticity, not polished promotion. Talk to your audience, not at them. 2. Engagement matters more than follower count Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 3. Social media requires presence and accessibility High-profile clients expect responsiveness; being available is key to agency success. 4. Vertical video is the new standard Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built. 5. AI is an asset, not a threat Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 6. Data tells the story Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 7. Use “hot topics” to highlight deeper work For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 8. Brand moments can start from something small Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor. 9. Entrepreneurship requires trusting your gut He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 10. Visibility creates opportunity In the digital era, it’s not just who you know—it’s who knows you. NOTABLE QUOTES On entrepreneurship “I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” On branding “People want to relate to you. They want to get to know you.” “Talk directly to your audience.” On social metrics “It’s become a lot more about engagement and views than total follower number.” On accessibility “You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” On visibility “It’s not about who you know—it’s about who knows you.” On AI “AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

    Strawberry Letter
    Brand Building: He gives insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it's not just “who you know,” but who knows you.

    Strawberry Letter

    Play Episode Listen Later Mar 5, 2026 28:23 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky. Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies. Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 2. To educate listeners on the evolving world of branding and digital media Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 3. To provide actionable guidance for entrepreneurs and creators The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 4. To show how athletes and media personalities use content to expand influence Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 5. To explore the role of AI in modern marketing Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. KEY TAKEAWAYS 1. Relatability drives modern branding People connect with authenticity, not polished promotion. Talk to your audience, not at them. 2. Engagement matters more than follower count Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 3. Social media requires presence and accessibility High-profile clients expect responsiveness; being available is key to agency success. 4. Vertical video is the new standard Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built. 5. AI is an asset, not a threat Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 6. Data tells the story Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 7. Use “hot topics” to highlight deeper work For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 8. Brand moments can start from something small Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor. 9. Entrepreneurship requires trusting your gut He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 10. Visibility creates opportunity In the digital era, it’s not just who you know—it’s who knows you. NOTABLE QUOTES On entrepreneurship “I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” On branding “People want to relate to you. They want to get to know you.” “Talk directly to your audience.” On social metrics “It’s become a lot more about engagement and views than total follower number.” On accessibility “You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” On visibility “It’s not about who you know—it’s about who knows you.” On AI “AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

    Underground Sports Philadelphia
    USP Episode 826: Aaron Nola Renascence, Maxey Speaks, & Maxx Crosby Rumors

    Underground Sports Philadelphia

    Play Episode Listen Later Mar 5, 2026 55:45


    KB is BACK and kicks off the show discussing the latest with the Phillies, including Johan Rojas' pending suspension, Aaron Nola ready to bounce back, and WBC updates. Then he discusses Tyrese Maxey speaking on the Jared McCain trade and WHY that is such an important thing for the 76ers organization. Then he rounds out the show talking about the Maxx Crosby rumors. Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate the good times! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! FOCO Get your Phillies overalls and shortalls with our pals at FOCO! foco.vegb.net/0ZyLgV Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #Phillies #AaronNola #WBC #RingTheBell #MLB #Baseball #TyreseMaxey #Sixers #MaxxCrosby #fyp #podcastcharts #download #review #subscribe #UndergroundIndustries

    Creativ Rise Podcast
    275. The UGC Playbook: How Jessie Made $13K Last Month With Just an iPhone

    Creativ Rise Podcast

    Play Episode Listen Later Mar 5, 2026 61:53


    Would you believe us if we told you you can make $13,500 in one month creating content - entirely shot on an iPhone.

    Take It Personally
    How To Build Brand Authority with Thought Leadership

    Take It Personally

    Play Episode Listen Later Mar 5, 2026 18:16


    Have you ever read a post and thought, “Oh my gosh… it feels like they're in my head”? That's not luck. That's really good messaging. And it's thought leadership.Thought leadership is the kind of content that turns followers into clients because it makes people feel deeply seen and understood. It builds trust. It builds your reputation. It's how you become the photographer on someone's vision board instead of the one competing on price and features.But what actually is thought leadership? And how do you create it without becoming some internet guru with a “my way or the highway” attitude?In this episode, I'm breaking down what thought leadership really means, why it matters more than ever in today's trust recession, and how to start infusing it into your content in a way that feels natural and true to you.We're talking:What thought leadership actually is (and what it's not)Why perspective—not “pretty photos”—is the real differentiator in brand photographyHow to gut-check your content to see if you're actually leadingHow to answer the “why beyond the why” in your messagingTurning your process into opinions and proofThe common mistakes that quietly kill brand authorityWhy your voice is more powerful than ChatGPT (and how to use AI without losing yourself)Links & Resources✨ Join Rebrand: If you want clients who don't flinch at your pricing and who see your work as an investment, not a commodity, that's exactly what we work on inside my group coaching program. Learn more here!

    Ready. Aim. Empire.
    714: Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026

    Ready. Aim. Empire.

    Play Episode Listen Later Mar 5, 2026 23:02


    In today's competitive boutique fitness market, "good" simply isn't enough. If your brand isn't current and clearly differentiated, you may be invisible—or worse, interchangeable. Explore how to audit and refresh your brand to resonate today with Alina Cooper and Lisa Taylor in Episode 714:  Is Your Brand Outdated? Proven Ways to Stay Relevant in 2026. Audit the gap: compare your brand intent to actual client perception  Clarify your promise: sell the transformation and experience—then deliver Cultivate vibrancy: refresh your visuals, messaging, offers & tech stacks, Train touchpoints: ensure your team reinforces your promise & evolution Form a habit: embrace relevance as a mindset—not a one-time project Brand drift is subtle over time—but eventually costly. As your clients evolve, your business must adapt as well—without losing your foundation. Recalibrate strategically with Episode 714.  Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

    THE 505 PODCAST
    197. The Quiet Psychology Nike Used to Build a Cult-Like Brand ft. Ex-Nike CMO Greg Hoffman

    THE 505 PODCAST

    Play Episode Listen Later Mar 5, 2026 130:37 Transcription Available


    Get One Month FREE of Riverside Pro of Live Plan here:https://riverside.com/?utm_medium=creator&utm_source=YouTube&utm_campaign=505&utm_content=integration1&utm_term=Mar2026Unlock your first product and start getting paid as a creator (FREE download)https://the505podcast.courses/paidofferplaybookWhat's up Rock Nation! Today we're joined by Greg Hoffman, former Chief Marketing Officer at Nike, where he spent nearly three decades helping shape one of the most iconic brands in the world. In this episode, we break down why emotion separates unforgettable brands from forgettable ones, how Nike built cultural relevance instead of just selling products, the creative systems that powered some of the brand's most legendary campaigns, why curiosity is the most important trait for creators, and how founders can build brands that actually last in an AI-driven world.Check out Greg here:https://www.youtube.com/ ⁨@ghoffbrand⁩  https://www.instagram.com/ghoffbrand/Timestamps00:00 – Intro00:01:11 – People Buy the Promise00:03:26 – Emotion Builds Great Brands00:04:16 – Greg's Definition of a Brand00:07:03 – The Kobe Shoe Story00:07:45 – Why Companies Get Risk Averse00:08:28 – Leading From the Front00:10:12 – Innovation Requires Failure00:11:41 – Algorithms Won't Define Brands00:13:04 – Pushing the Envelope at Nike00:13:20 – Riverside Sponsor Break00:14:06 – The “What If?” Mindset00:15:03 – The Savile Row Inspiration00:16:54 – Borrowing Ideas From Other Industries00:18:28 – Curiosity Is the Creator Superpower00:18:57 – Kobe Bryant's Curiosity00:21:05 – Do Creatives Need Constraints?00:22:24 – Volume Beats the First Idea00:23:25 – The Power of Three Framework00:25:06 – The Viral Street Football Campaign00:27:13 – Creative Culture Drives Marketing00:28:15 – Creative Systems and Filters00:29:10 – Where Greg Finds Inspiration00:30:34 – No Insight, No Story00:31:33 – The Jordan Failure Commercial00:33:16 – Why Meme Culture Works00:34:47 – Turning Insight Into POV00:36:12 – Nike ID and Customization00:37:23 – Kobe's Soccer Sneaker Inspiration00:38:05 – Are You Born With Taste?00:39:08 – Taste in the AI Era00:40:03 – “Be a Sponge” for Taste00:41:33 – Style, Performance, Culture00:42:03 – Learning Taste From Others00:44:01 – Technology Raised Design Quality00:45:11 – Disposable Photography Problem00:46:11 – Why Photography Still Matters00:48:05 – Sneaker Industry Competition00:49:58 – Performance Culture Brands00:51:25 – Why Big Brands Must Play Small00:52:37 – Building Worlds Inside Brands00:54:30 – The Rise of IRL Experiences00:55:03 – Nike's Underdog Mentality00:56:31 – Multi-Dimensional Campaigns00:57:41 – Story vs Product Specs00:58:00 – Overground vs Underground Marketing00:59:10 – Always-On Performance Marketing01:00:11 – Emotional Value of Products01:01:13 – What Underground Marketing Means01:02:09 – Earning Cultural Relevance01:03:28 – Brands Must Build Worlds01:04:54 – Power of Physical Experiences01:06:22 – Never Lose the Underdog01:07:41 – Resources Don't Create Innovation01:08:32 – Multi-Layer Campaign Strategy01:09:48 – Story Beats Product Specs01:11:10 – Three Layers of Marketing01:12:32 – Performance vs Brand Marketing01:13:40 – Emotion Drives Products01:15:36 – You Can't Chase Cool01:16:47 – Origin of Iconic Products01:17:56 – Function Creates Longevity01:19:12 – When Products Become Culture01:21:03 – Start With Intent01:22:45 – What Makes Products Last01:24:31 – Culture vs Trends01:26:17 – Community Drives Longevity01:28:02 – Earning Cultural Authority01:29:44 – Stay Close to Community01:31:18 – Brand Building in the AI Era01:33:02 – Humanity Is the Advantage01:35:19 – Athlete Personal Brands01:36:48 – Creating a Brand North Star01:38:22 – Defining Brand Identity01:39:50 – Content Needs Strategy01:41:34 – Building a Brand World01:43:21 – Storytelling Creates Revenue01:45:07 – The Long Game of Branding01:46:58 – Authenticity Wins Long Term01:49:16 – The After PartyIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

    Hustle in Faith
    Ep. 378 How Two Black Women Built an Olive Oil Brand Without Quitting Their Jobs

    Hustle in Faith

    Play Episode Listen Later Mar 5, 2026 47:38


    Send a textIn this powerful episode of the Hustle in Faith Podcast, we sit down with the founders, Malatrice Montgomery and Ayanna Carver, of Vine & Olive, a Black-owned olive oil brand built while both women were still working full-time careers.This conversation is a must-listen for:Women in business balancing career and callingAspiring founders building a side hustleFaith-driven entrepreneursProfessionals ready to start a business while working full-timeWe discuss:How to start a business with the resources you already haveBuilding a Black-owned brand from passion and communityLeveraging your existing network and skills to launch a businessThe power of mentorship in entrepreneurshipCreating a community-driven business modelListening to customers and adapting your brandTurning burnout into purposeIf you've been wondering how to start a business without quitting your job, how to build a profitable side hustle, or how Black women founders are creating impact-driven brands, this episode will equip and inspire you.Hustle in Faith is a podcast for women entrepreneurs, Christian business owners, and ambitious professionals ready to build purpose-driven businesses rooted in faith, strategy, and community.If you would like to contact Mali and Nikki, feel free to contact them here: https://vineandolives.com/Activate Your Calling: Create, Build, & Promote Your Gift Workshop Replay Video: https://hustleinfaith.gumroad.com/l/activateSign up to be notified about Faith to Launch Community: https://bit.ly/FaithtoLaunchPlease join me in my YouTube only series, 30 Days to Becoming a Stronger, More Confident You in Christ: https://www.youtube.com/playlist?list=PLfkkBA4-h1A56MxObeO__s873pdUnnWQ5

    Prime Venture Partners Podcast
    How Basil Built a Premium Kids Brand in a ₹60,000 Crore Market | loved by 1.5+ Lakh Families

    Prime Venture Partners Podcast

    Play Episode Listen Later Mar 5, 2026 54:25


    In this episode, the founders of Basil share how they spotted an opportunity in India's school essentials space and built a design-led brand trusted by over 1.5 lakh families.After careers at Uber and Amazon, they set out to solve a simple but overlooked problem. Kids' essentials did not have to be boring, low-quality, or purely functional.We discuss• Identifying whitespace in consumer categories• Designing for both children and parents• Marketplace-led growth• Building operational depth in hardware• Lessons for founders building in D2CThis is a must-watch episode for entrepreneurs, founders, and anyone building consumer brands.Timestamps:00:00 – Introduction02:00 – Founders' Backgrounds03:00 – Inspiration Behind Basil04:20 – Explaining Basil to Kids06:00 – Why Start a Startup07:00 – Early Product Challenges08:30 – Market Response & Pricing Insights11:40 – Design-First Philosophy13:00 – Manufacturing & Scaling19:57 – Who Really Buys: Kids vs Parents22:56 – Designing Products for Children25:10 – Smart Product Design for Organic Growth31:05 – Building a Brand That Can't Be Copied35:09 – Power of User Observation40:13 – Amazon-Inspired Processes45:21 – India's ₹60,000 Crore Kids Market45:23 – Building Consumer Love51:28 – Closing Thoughts

    Influencer Confidential
    What Brands Will and Will Not Pay Creators For #287

    Influencer Confidential

    Play Episode Listen Later Mar 5, 2026 14:14 Transcription Available


    I've been on both sides of the creator economy - I've managed influencer budgets on the brand side and I've helped creators negotiate paid partnerships from the creator side. In this episode, I'm breaking down what brands will and will not pay creators for, and where I see negotiations get messy (or unnecessary) because expectations weren't clear from the start. We're talking about what's typically fair to charge for in brand deals, sponsorships, UGC, and influencer partnerships, etc. My goal is simple: help you create a win-win partnership where you get paid like a pro, and the brand feels confident investing in you again. If you've ever wondered, “Wait… should I charge for this?” This episode will give you a clearer framework.Work with me / Get support with pricing + packages + pitching: https://calendly.com/sidewalkerdailyteam/discovery

    Creator Economy Live
    Christina Le on LinkedIn Influence, Slate's Marketing Playbook & the Future of B2B Creators

    Creator Economy Live

    Play Episode Listen Later Mar 5, 2026 67:48


    Send a textThis week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn.Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own content strategy across platforms, the thinking behind Slate's marketing approach, and what it's like to operate as both a creator and the person writing checks to creators.The conversation dives into the evolving world of B2B influencer marketing, whether creator rates are getting out of control, and what brands still aren't paying attention to heading into 2026.Plus, Keith and Brendan break down the latest creator economy news — from Snapchat testing creator subscriptions to AI video competition heating up — and wrap up with Creator and Brand of the Week.

    Pure Light 1111.  Soul Aligned Living - by Allera Dawn
    Episode 116: The Instagram Algorithm Myth: AI Social Media Strategy with Clue Labs Founder Inge Hunter

    Pure Light 1111. Soul Aligned Living - by Allera Dawn

    Play Episode Listen Later Mar 5, 2026 55:48


    Is the Instagram algorithm really killing your reach or is that just the story the online business world keeps repeating? In this episode, we break the spell around blaming the Instagram algorithm and unpack what actually drives social media growth, engagement, and visibility in today's digital landscape. If you're a coach, entrepreneur, or online business owner frustrated with declining reach or inconsistent engagement, this conversation will change how you think about content strategy, audience behavior, and social media marketing. Joining the conversation is Inge Hunter, founder of Clue Labs, an innovative AI-powered platform designed to help businesses understand what their audience truly wants to engage with. Instead of guessing what to post next, Clue Labs analyzes audience behavior, engagement patterns, and content signals to provide data-driven social media strategy insights. Because the truth is simple: The algorithm isn't the enemy.It's a mirror. And when you understand how social platforms actually work, you stop chasing reach and start building real authority online.  What You'll Learn in This Episode • Why blaming the Instagram algorithm keeps entrepreneurs stuck • The real reason social media reach fluctuates • How audience behavior shapes algorithm visibility • Why most businesses are guessing their content strategy • How AI tools like Clue Labs are changing social media marketing • The intersection of creativity, psychology, and algorithm architecture • How to create content that drives engagement, growth, and conversions  About the Guest Inge Hunter is the founder of Clue Labs, an AI-powered social media platform helping businesses remove the guesswork from their content strategy. With a background in psychology and business management and over a decade in the social media industry, Inge developed Clue Labs to help entrepreneurs.  Clue Labs reads your social media data and tells you exactly what to post next: the format, hook, timing, and caption; with reasoning behind every recommendation.No gurus. No gut feelings. No generic AI output. Just a clear, data-led plan built from what your audience is already telling you.Built to grow your: Brand awareness | Audience | Engagement | Conversion https://cluelabs.co.uk/Allera DawnTransformation & Business Coach for High Achievers.FOR COACHES, FOUNDERS & ENTREPRENEURSHelping You Build Profitable & Purpose Led Businesses with Soul  Learn about Business Mentorship Pathways here:https://www.alleradawn.com/home-pageBook A Business Exploration Call: https://calendly.com/alleradawn/15minDownload Free: Inner CEO Blueprinthttps://www.alleradawn.com/the-inner-ceo-blueprint  

    Content Amplified
    How Should You Balance Brand and Demand to Drive Real Revenue?

    Content Amplified

    Play Episode Listen Later Mar 5, 2026 14:03


    Should marketing focus on brand or demand?That question has sparked more debate in boardrooms than almost any other marketing topic. But what if the premise is wrong?In this episode of Content Amplified, Benjamin Ard sits down with Filippa Noghani — global marketing leader, former first marketing hire at multiple startups, and builder of international teams across the U.S., Europe, and Latin America — to unpack how brand and demand actually work together.Filippa has built marketing functions from the ground up in SaaS, fintech, and IT consulting. She's led global teams. She's navigated seed-stage uncertainty and billion-dollar enterprises. And through experience, wins, and failures, she's learned one critical lesson: brand and demand are not competing forces. They are coordinated levers.This conversation breaks down how to structure teams, align marketing to revenue, use conversion signals wisely, and invest in both long-term brand equity and short-term pipeline — without falling into false trade-offs.If you're tired of the “brand vs. demand” debate, this episode will help you reframe it.What you'll learn in this episode:Why separating brand and demand too rigidly can hurt performanceHow brand credibility directly improves demand conversionThe difference between go-to-market content and broader brand positioningHow to structure global marketing teams around revenue contributionWhy opportunities — not just MQLs — should anchor KPIsHow to evaluate signals and shut off underperforming spend quicklyWhen startup-stage marketing requires different success metricsHow to align marketing and sales around shared opportunity goalsAbout Filippa NoghaniFilippa Noghani is a global marketing leader with over 20 years of experience building marketing functions from the ground up across SaaS, fintech, and IT consulting organizations.Originally from Sweden and based in New York for nearly two decades, Filippa began her career in marketing and graphic arts before moving into high-growth startups as a first marketing hire. She has led marketing through seed and Series A stages and later scaled global teams at larger organizations, including Vituso and SoftServe.Her expertise spans brand strategy, growth marketing, go-to-market execution, and revenue alignment across distributed international teams. Today, she leads global marketing initiatives focused on driving measurable opportunity contribution while strengthening brand presence in competitive B2B markets.Connect with Filippa:LinkedIn: Filippa NoghaniWebsite: Filippa.ioText us what you think about this episode!

    The Sleeping Barber - A Business and Marketing Podcast
    SBP 179: The PostPod - Stop Buying Media on CPM

    The Sleeping Barber - A Business and Marketing Podcast

    Play Episode Listen Later Mar 5, 2026 24:53


    When budgets tighten, marketers are told to find efficiency.Cheaper CPMs.Lower cost impressions.More targeting.Shorter ads.It looks smart in a spreadsheet.But according to Peter Field — often called the “Godfather of Effectiveness” — CPM may be one of the most dangerous metrics in modern marketing.In this episode of The Sleeping Barber Podcast, hosts Marc Binkley and Vassilis Douros unpack their conversation with Peter Field and explore why marketers may be optimizing for the wrong things.They discuss:Why CPM can distort media planning decisionsThe difference between impressions and real attentionWhy chasing cheap media can damage long-term brand growthHow brand and performance marketing must work togetherWhy metrics like price elasticity and market share growth matter more than dashboards full of clicksIf you're being asked to “do more with less,” this episode challenges how marketers define efficiency — and what truly drives long-term growth.Key Takeaways:CPM is often a misleading metric that can harm marketing effectiveness.Attention should be prioritized over impressions in advertising.Search strategies should integrate both SEO and SEM for better results.Long-term metrics are essential for understanding true marketing impact.Brand building is crucial for influencing consumer behaviour and decision-making.The conversation around marketing needs to shift from cost savings to value creation.Understanding the relationship between brand and performance marketing is vital.Effective marketing requires a balance between short-term and long-term strategies.Engagement metrics should reflect actual consumer behaviour, not just superficial data.Creativity in using marketing tools can lead to better outcomes. Chapters:00:00 Introduction to CPM and Marketing Metrics03:14 The Dangers of CPM: A Deep Dive05:59 The Shift in Marketing Metrics: From Impressions to Attention09:04 Understanding Search Strategies and Tools11:55 The Importance of Long-Term Metrics15:02 The Role of Brand Building in Marketing17:47 Changing the Conversation: From Cost Savings to Value21:12 Final Thoughts and Key Takeaways

    DistributED with tED magazine
    DistributED: What Your Customers Think Of Your Brand with Desiree Grace and Andrea Olson

    DistributED with tED magazine

    Play Episode Listen Later Mar 5, 2026 36:56


    Desiree Grace is the Vice-President of Sales and Customer Care for the Americas for Mersen. Andrea Olson is an Author and Customer-Centricity Expert. 

    The GaryVee Audio Experience
    The Brand You Build is the Only Arbitrage You Can Rely On

    The GaryVee Audio Experience

    Play Episode Listen Later Mar 4, 2026 64:09


    In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is about to build a billion-dollar corporation. I also answer questions about the future of live shopping, my hiring philosophy, and why I waited years to raise capital for VaynerMedia. You'll learn about:The Convergence of AI, Blockchain, and Social MediaWhy Attention is the #1 CurrencyThe Explosive Opportunity in Experiential Events and Alternative SportsWhy the Boom in Collectibles "Hasn't Even Begun"My Hiring Strategy: Focusing on Self-Confidence over InsecurityHow to Navigate Capital Issues and the Power of PatienceWhy the Blockchain is a Vital "Ledger of Proof"

    The Agile World with Greg Kihlstrom
    #822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Mar 4, 2026 29:00


    Most brands are investing millions in creating seamless, generous customer experiences. But what if a small fraction of your customers are exploiting that generosity, forcing your best, most loyal customers to unknowingly pay an 'abuse tax' through higher prices or stricter policies? Agility requires moving beyond static, one-size-fits-all policies and embedding real-time intelligence into the moments that matter. It's about empowering teams to adapt not just to who the customer is, but what they intend to do right now. Today, we are here at eTail Palm Springs and we're going to talk about a massive, and often invisible, threat to brand profitability and customer loyalty: post-purchase abuse. While brands have spent years optimizing the path to purchase, the moments that happen after the sale—returns, refunds, and support interactions—have become a significant source of margin leakage, pitting the goals of the CX team against the financial health of the business.To help me discuss this topic, I'd like to welcome, Breanna Moreno, Head of CX at NoFraud. About Breanna Moreno Breanna Moreno is CX Architect at NoFraud, where she helps ecommerce brands reduce post-purchase fraud and policy abuse while empowering customer experience teams to operate more strategically. With more than 13 years of experience building and scaling high-growth CX organizations, Breanna previously served as Vice President of CX and the first employee at True Classic, leading the support function through rapid DTC expansion and transforming it from a reactive cost center into a data-driven driver of brand performance. Today, she brings that brand-side perspective to NoFraud, serving as a bridge between fraud prevention technology and the frontline teams responsible for protecting revenue, loyalty, and customer trust. Breanna Moreno on LinkedIn: https://www.linkedin.com/in/breanna-moreno-183a8459/ Resources NoFraud: https://www.nofraud.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Real Talk Kim
    It's Time to Quit Playing Small!

    Real Talk Kim

    Play Episode Listen Later Mar 4, 2026 31:25


    Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world.   If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week.   If you're interested in advertising on this podcast or having Real Talk Kim  as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com   Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com

    The Story of a Brand
    Vitamin Shoppe - Brand Is Not Marketing. It's the Business

    The Story of a Brand

    Play Episode Listen Later Mar 4, 2026 46:54


    In this episode of The Story of a Brand Show, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Lisa Chodnofsky, Chief Brand Officer for Vitamin Shoppe, for a thoughtful and energizing conversation about what it truly takes to steward an iconic brand in today's evolving wellness landscape. Throughout the discussion, Rose and Lisa explore the responsibility that comes with leading a heritage retailer in the health and wellness space. The conversation highlights how consumer expectations are shifting, why clarity of purpose matters more than ever, and how brand leadership extends far beyond creative—it's operational, experiential, and deeply cultural.   Lisa shares insight into how Vitamin Shoppe continues to evolve while protecting the trust and credibility that built its foundation. Key moments from the episode include: * What the role of Chief Brand Officer means within a legacy wellness retailer * How Vitamin Shoppe balances innovation with honoring its core identity * Why trust, education, and in-store experience remain critical in a digital-first world * The importance of cohesive storytelling in connecting with modern wellness consumers * How leadership alignment and mission clarity drive long-term brand equity This episode is a powerful reminder that enduring brands don't simply react to change—they evolve intentionally while staying rooted in purpose.   Join me, Ramon Vela, in listening to the episode to hear how Lisa Chodnofsky is helping shape the next chapter of Vitamin Shoppe and what brand leaders can learn from her approach to modern retail and wellness.   For more on Lisa Chodnofsky visit: https://www.vitaminshoppe.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

    Health Coach Nation
    Building a Top Podcast & International Wellness Brand: Katie Stewart Wellness

    Health Coach Nation

    Play Episode Listen Later Mar 4, 2026 39:08


    SHOW NOTES: ⁠⁠⁠⁠⁠⁠⁠https://www.haileyrowe.com/katie-stewartJoin my free Facebook community for business support & to connect with other health coaches: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠

    This is Life Unfiltered - The Podcast
    Everyone Says They Have a Brand, Almost No One Actually Does With John Sampogna

    This is Life Unfiltered - The Podcast

    Play Episode Listen Later Mar 4, 2026 45:17


    CHIEF SWAG OFFICER IS LIVE ON BSW!   It's a huge week for the brand. Shop all of our swag on BSW here! Use the code CHIEFSWAG10 on Chiefswagofficer.com ---------------------------------------------------------------------   I sat down with the CEO and Co-founder of Wondersauce in this episode to talk about branding. John is a seasoned entrepreneur, investor, and CEO with over 15 years of experience crafting award-winning strategies, digital experiences, and campaigns for renowned brands such as Golf.com, Nike, L'Oréal, Scott's, Sixpenny, NYC's Brookfield Place, Chandon, and Grubhub, among others. Inspired by his generation growing up with the Internet, Sampogna was among the first in his field to embrace social media as a creative tool for growth, earning recognition on Business Insider's list of "30 Most Creative People in Advertising Under 30." His insights have been featured in various media outlets, including Glossy, Adweek, CNBC, Marketing Brew, Ad Age, Yahoo, and Digiday. He has also appeared on globally ranked podcasts, as a judge for prominent industry awards, and on stages like the Brand Innovators Summit at the US Open. Today, he leads a team of over 100 technologists, creatives, strategists, and producers as the Co-Founder and CEO of Wondersauce, a business acceleration agency that partners with brands poised for change to achieve their next stage of growth. Under his leadership, Wondersauce has earned a spot on Inc. Magazine's Inc. 5000 list of America's Fastest-Growing Companies, built a roster of premier Fortune 500 clients and innovative startups, and was officially acquired by Project Worldwide, an advertising holding company.   Follow Alexa on Instagram here and TikTok here. Find out more about John and Wondersauce here.

    Service Business Mastery - Business Tips and Strategies for the Service Industry
    How Dual Fuel Heat Pumps Are Changing the Game for HVAC Contractors

    Service Business Mastery - Business Tips and Strategies for the Service Industry

    Play Episode Listen Later Mar 4, 2026 49:18


    Electrification is accelerating across North America. Rebates are expanding. Regulations are tightening. And HVAC contractors are being asked to deliver higher efficiency, lower emissions, and better comfort all at the same time. So where does dual fuel fit in? In this episode of Service Business Mastery, recorded live at AHR Expo, Tersh Blissett sits down with Matt Schlegel and Charles Hurd to break down how dual fuel heat pumps are becoming a powerful solution for commercial and residential contractors. If you're trying to navigate electrification, cold climate performance, rebate programs, and evolving control requirements, this episode gives you clarity and strategy. What You Will Learn in This Episode • What dual fuel heat pumps are and how they operate • The difference between single heat operation and simultaneous heating • Why electrification incentives are driving commercial demand • How dual fuel helps avoid expensive electrical upgrades • Why gas can outperform electric strip heat in extreme cold • How adjustable changeover temperatures impact comfort and cost • How to calculate annual operating costs and emissions impact • How Controls Verification Protocol affects inverter systems • The growing push toward communicating equipment • What AHRI 1380 demand response compliance means for contractors • How manufacturers are using AI to improve troubleshooting and service Timestamps 00:00 Adjustable changeover temperature explained 05:23 What dual fuel solves in commercial applications 08:12 Gas vs electric strip heat in extreme cold 12:24 Utility cost and emissions comparison tool 16:02 How thermostats and changeover logic work 23:39 Brand loyalty after COVID shortages 28:24 Refrigerant transition challenges 33:01 CVP and communicating systems 35:31 Future of proprietary thermostats 40:49 AI in HVAC troubleshooting 44:09 Automation vs AI hype 48:15 How to become a dealer How to become a YORK dealer https://www.york.com/dealers/become-a-contractor  Follow the Host and GuestTersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Matt Schlegel: https://www.linkedin.com/in/matthew-schlegel/ Charles Hurd: https://www.linkedin.com/in/charlesrhurd/  Bosch: https://www.linkedin.com/company/boschhomecomfortgroup/ Connect with Us• LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    The Agile World with Greg Kihlstrom
    #821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Mar 3, 2026 27:18


    What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to execute it?Agility requires not just having the right insights, but also the operational capacity to act on them at the speed the market demands.Today, we're going to talk about a critical bottleneck many brands face: the delay between data-driven insight and real-world execution. Commerce teams are often drowning in data but struggle with the manual, time-consuming work of implementing changes, whether it's updating product pages or optimizing media spend. This has led to a major shift, where brands are looking beyond traditional agency models and toward a new paradigm of 'agentic AI'—using automated agents to handle execution, freeing up human experts to focus on what they do best: strategy.We are here at eTail Palm Springs, and to help me discuss this topic, I'd like to welcome, Himanshu Jain, Co-Founder and Head of Product, and Bill Schneider, VP Product Marketing at CommerceIQ. About Bill Schneider and Himanshu Jain Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Himanshu Jain is the Cofounder and Head of Product at CommerceIQ, a Series D agentic AI company based in the Bay Area. CommerceIQ is a leader in retail technology, having raised $200M from SoftBank and Insights Partners, and serving 10 of the top 12 CPG brands globally. He builds vertical AI and autonomous agent platforms that help the world's largest consumer brands win across ecommerce and omnichannel retail. Over the past decade, he has repeatedly taken AI products from zero to product–market fit, scaling them into multi-million-dollar businesses across retail media, pricing, supply chain, and digital shelf. With deep roots in machine learning, SaaS and enterprise strategy, he operates at the intersection of advanced AI systems and measurable commercial impact. Bill Schneider and Himanshu Jain on LinkedIn: https://www.linkedin.com/in/bill-schneider-b32a6a/ Resources CommerceIQ: www.commerceiq.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    How I Built This with Guy Raz
    Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

    How I Built This with Guy Raz

    Play Episode Listen Later Mar 2, 2026 60:24


    Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems almost reckless: he launched his thick-cut, kettle-cooked chips to the United Kingdom — one of the most competitive “crisps” markets on earth — before conquering the U.S.And that wasn't his first risky move. Before Kettle, Cameron was a turban-wearing Sikh entrepreneur in 1970s Salem, Oregon, building a natural foods business…until he was abruptly fired. He started again from scratch with a $10,000 bank loan. Inspired by the extra thick, crunchy potato chips that he sampled on a trip to Hawaii, he taught himself how to fry sliced potatoes through trial-and-error. Then, just as Kettle started taking off overseas, another trip to Hawaii sparked a second act: Kona Brewing — a craft beer brand that initially lost $20K a month — for years — before Cameron was able to make it work.Meanwhile, buoyed by its UK success, Kettle chips eventually spread across the US, becoming the top-selling natural chip in the country. What you'll learnThe hidden details (like cooking-oil quality control) that can make or break a chipHow curiosity about British “crisp” culture fueled a risky UK rolloutThe decision that turned Kona Brewing from a money pit into a scalable brandTimestamps07:21 — “You had to get up at 3 a.m.”: building a life in a Sikh community in Salem10:11 — Fired with four kids and no severance: the moment Cameron is forced to rebuild12:04 — The $10K loan (helped along by the offer of ski passes)14:06 — The 1980 peanut crop gamble that suddenly capitalized Cameron's business23:14 — “Pot Chips” was the original name…until friends told him how bad it was24:48 — Hand-feeding potatoes into vats of oil: inventing a process with zero playbook29:10 — The Safeway disaster: rancid oil, a rejected order, and demand evaporating overnight31:52 — The car crash that jolted Cameron out of despair46:35 — UK word-of-mouth “switches on”--with an extra boost from Lady Di56:03 — Kona Brewing bleeds money…until one decision turns things around***Hey—want to be a guest on HIBT?If you're building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they're facing right now. Advice that's smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can't wait to hear what you're working on.***This episode was produced by Casey Herman with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Rommel Wood. Our engineers were Robert Rodriguez and Kwesi Lee.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.