Podcasts about Brand

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    Latest podcast episodes about Brand

    The Agile World with Greg Kihlstrom
    #815: CIBC's Stephanie Leheta on moving from silos to enterprise scale CX

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Feb 18, 2026 27:30


    What happens when you tie a quarter of every employee's variable compensation not to sales targets, but to customer experience metrics? Agility requires more than just speed; it demands a shared purpose that translates into a unified system for listening, learning, and acting at an enterprise scale. It's about connecting every function of the business to the client's reality in real-time. Today, we are here at Medallia Experience at the Wynn Resort in Las Vegas, and we're going to talk about what it takes to transform a massive organization by moving client experience from a siloed function to the core of the enterprise operating model, tying it directly to employee compensation and billions in revenue growth. To help me discuss this topic, I'd like to welcome, Stephanie Leheta, Sr. Director, Client Experience Strategy at CIBC. About Stephanie Leheta Stephanie Leheta on LinkedIn: https://www.linkedin.com/in/stephanie-leheta-mba-ccmp-pmp-ccxp-435a8113/ Resources CIBC: https://cibc.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Medallia: https://www.medallia.comEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Earn Your Happy
    How Melinda Maria Spigel Scaled Her Jewelry Brand From $1,500 to $20M (No Hype, Just Strategy)

    Earn Your Happy

    Play Episode Listen Later Feb 18, 2026 47:45


    Good news, you don't have to go viral to have a 1M+ dollar business. In this episode, I sit down with Melinda Maria Spigel, founder of Melinda Maria Jewelry, to talk about why brand equity matters more than a “Taylor Swift moment”, how to use data without losing creativity, and the reality of being a founder for 20 years. We dive into her scrappy beginnings at a Starbucks card table, the "brutal" middle years of scaling, and the pivotal decision to step down as CEO to protect her zone of genius. Tune in to learn how to build a business that thrives on stability rather than hype. Check out our Sponsors: Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 Why there is no such thing as ONE “big break”. 08:00 The instinct that changed Melinda's entire PR strategy. 12:00 Why even a Taylor Swift moment won't sustain your business long term. 15:45 Tips to build brand equity that outlasts trends and hype. 18:30 How data and AI now shape product design and marketing decisions. 21:00 Are you the bottleneck in your business? 27:30 How do you know when it's time to hire a CEO? 32:15 Why scaling from $1M to $10M is the hardest phase of business. 36:00 The traits Melinda had to develop to survive 20 years in business. 37:30 How opening a physical store strengthened brand community. 44:00 Why it is never too late to start a business. 47:00 The self-care habit that protects your creativity and longevity. RESOURCES Shop Melinda Maria Jewelry HERE Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Melinda: @melindamaria_jewelry

    Real Talk Kim
    How it All Began! Our Love Story.

    Real Talk Kim

    Play Episode Listen Later Feb 18, 2026 46:45


    Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world.   If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week.   If you're interested in advertising on this podcast or having Real Talk Kim  as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com   Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com

    Audio Branding
    Creating an Authentic Sound for Your Brand: A Conversation with Michael Dargie – Part 2

    Audio Branding

    Play Episode Listen Later Feb 18, 2026 31:57


    “I'm blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, it paints the picture [so] that I don't even have to have my eyes open. I can see the whole movie happen with sound.” – Michael DargieThis episode is the second half of my conversation with founder & executive creative director at Make More Creative, and Author of BrandJitsu™, Michael Dargie as we talk about his approach to uncovering and building up a sonic brand, how close we are to fully synthetic voiceover, and his insights as a marketer and director into what he's looking for in a voiceover artist.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) - Finding Your Brand's Unique SoundThe second half of our conversation begins as Michael talks about how the art of quickly building up a story in improv intersects with storytelling in branding. “What do you do? Why do you do it? Who do you do it for? Why do they care?” he asks. “It's that circle of expectations. And it doesn't have to be perfect and it doesn't have to be sales-y.” He shares more about his process for establishing a brand's sonic identity and the building blocks of a successful campaign. “I think from a brand standpoint,” he explains, “and a sound specific standpoint is, ‘What is true for the brand?' Just to oversimplify, ‘are you comedy, are you rock and roll, or are you country? Are you Donnie or Marie?'”(12:30) - The Balance of Sound and StorytellingMichael walks us through his process for casting and directing an ad campaign for a company that wanted to build a more versatile brand image. “We were trying to show that it's manufacturing,” he tells us, “going from idea to thing to in the hands of somebody who needs a thing. That was the narrative arc. So part of it was I really wanted a feminine voice to tell that story.” He describes the casting process and what sets the right voiceover artist apart from the competition. “I think the other thing too,” he says, “that you'll know as well is like, are you direct-able? Can you take a note and then do something with it and surprise us with your new approach to it? …Especially when you're doing a read that's maybe not even half a page, but you have to go through eight emotions.”(24:37) - The Future of Sound in BrandingOur conversation wraps up as Michael shares his thoughts about the power of sound, and how critical it is to a successful ad campaign. “It's not something to be thrown away or to be tucked in at the end,” he tells us. “It's your palette, and I think it… serves the visual that you're going for. It's the subtext for it all.” He tells listeners how they can get in touch and offers his thoughts on AI and where humans fit into the mix. “My agency name is Make More Creative,” he explains, “because that's what we do… We are using AI for a lot of stuff right now, but we always have people in

    Behind the Stays
    From Pilot to Expansion: How Arcana is Scaling a Nature-Driven Hospitality Brand

    Behind the Stays

    Play Episode Listen Later Feb 18, 2026 51:55


    Meet Jeremy Hill, Co-Founder and CEO of Arcana — a next generation nature resort complete with seasonally immersive science-based experiences that help guests feel nature's true restorative powers. In this return episode, Jeremy shares what's changed (and what hasn't), plus Arcana's biggest leap yet: a newly acquired 56-acre property that gives the brand the zoning, septic capacity, and infrastructure required to scale — without diluting the Arcana promise. In this conversation, Jeremy and I discuss: How Arcana performed in the real world after launch (and why the early guests helped propel the waitlist) What the team learned from the pilot site — from cabin entrances and guest flow to privacy, operability, and experience design The truth about “tiny cabins” and how Arcana thinks about unit size, outdoor space, and central amenities What Jeremy's acquisition checklist looks like (proximity to a major city, the right zoning, and why septic is everything) How Arcana is repositioning an existing, cash-flowing resort with seven cottages and two houses into an Arcana-level experience Brand strategy: how to expand into new sites while still honoring the flagship brand promise (and when a sub-brand might make sense) How Jeremy is weighing construction loan options (traditional bank vs private lender) and the realities of taking on debt in Canada The longer-term vision: Arcana across North America, what an exit could look like, and why consistency is the superpower in experiential hospitality Arcana is targeting a summer 2027 opening for the fully repositioned property. Learn more about Arcana Connect with Jeremy on LinkedIn   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world's top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we'd love for you to apply to join our Alliance at journey.com/alliance.

    Future Commerce  - A Retail Strategy Podcast
    Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl.

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Feb 18, 2026 52:50


    Most Super Bowl ads failed before they aired. Dr. Marcus Collins explains why. We break down the Super Bowl as a cultural spectacle: the ads, the Bad Bunny halftime show, and the Levi's strategy that no one is talking about.Key takeaways:Why Marcus felt bad for every marketer who ran a Super Bowl ad this yearThe Lay's ad was beautiful. Marcus saw a father handing his daughter a lifetime of debt.How Levi's turned a 30-second spot, a stadium, a popup, and a halftime show into one integrated play"This is not a 32-second ad. This is a constellation of nodes that together tell the story only Levi's could."What Anthropic understood about the group chat that OpenAI and Google missedBad Bunny performed for 120 million viewers at home, not the 70,000 in the stadium, and that was the pointAssociated Links:Follow From the Culture, hosted by Dr. Marcus Collins and Amanda SlavinBuy For the Culture on AmazonCheck out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Stitchdown Shoecast
    Why It's Harder Than Ever to Start a Shoe Brand, w/ the Shoe Snob Justin FitzPatrick

    The Stitchdown Shoecast

    Play Episode Listen Later Feb 18, 2026 89:44


    Justin FitzPatrick aka the Shoe Snob on fiery times in the comments section, what a dress shoe customer even looks like in 2026, button boots (obviously), and why it's never been harder to start a shoe brand than right now.  Support the Shoecast, get full bonus episode access, and join the most interesting shoe-and-boot-loving community on the internet with a Stitchdown Premium membershiphttps://www.stitchdown.com/join-stitchdown-premium/A website. We have one.https://www.stitchdown.com/We'd better see you at Stitchdown Chicago 2026—the world's fair of shoes and boots and leather and more—Nov 6-7 at Artifact Events.https://www.stitchdownbootcamp.com/

    Inside Bassmaster Podcast
    The Scope: Bassmaster Kayak Podcast - Ep 2 (AJ McWhorter)

    Inside Bassmaster Podcast

    Play Episode Listen Later Feb 18, 2026 80:41


    Brand new for 2026, The Scope Podcast. Combing passions for fishing and the kayak side of the sport with two representatives that encompass what it means to care about the industry and resource. The Scope Podcast will be a kayak-centric fishing podcast hosted by revered angler Guillermo Gonzalez and Bassmaster Kayak Tournament Director, Steve Owens. Episode 2 features guest AJ McWhorter.#bassmaster #podcast #kayakfishing

    Oh What A Time...
    #162 The Youth (Part 1)

    Oh What A Time...

    Play Episode Listen Later Feb 18, 2026 32:58


    This is Part 2! For Part 1, check the feed!This week we're looking at those who achieved the extraordinary and at incredibly youthful age! We have the Tudor boy King, Edward VI, to discuss. Britain's youngest ever Prime Minister (just 24 years old!!), it's Pitt the Younger. And from France, we'll hear a bit of the life of Joan of Arc.And this week we're discussing: what was life like before the advent of reviews? Have you ever seen the secret book that travel agents had in the 90s? If you've got anything to add on that or anything else, you know what to do: hello@ohwhatatime.comAnd from now on Part 1 is released on Monday and Part 2 on Wednesday - but if you want more Oh What A Time and both parts at once, you should sign up for our Patreon! On there you'll now find:•The full archive of bonus episodes•Brand new bonus episodes each month•OWAT subscriber group chats•Loads of extra perks for supporters of the show•PLUS ad-free episodes earlier than everyone elseJoin us at

    Outstanding Women Leaders
    S6 Episode 1 - Exiting Corporate and Building Your Own Brand with Deahna Joi Moore

    Outstanding Women Leaders

    Play Episode Listen Later Feb 18, 2026 36:07


    Deahna Joi is a holistic financial wellness strategist, seasoned accountant, grant writer, author, and 12-year yogi who brings heart and healing to every budget. With 17 years in accounting and a grant-writing journey that began with scholarship applications in high school, she's helped individuals and organizations unlock funding, rewrite money stories, and build financial legacies. As the founder of Deahna Joi LLC and the joyful & educational brand Budgets by Joi, her mission is deeply personal—her parents gave her the middle name Joi, and she's made it her purpose to bring that same joy into finances. As former Girl Scout Leader, and AAU girls basketball coach, and seeing majority girls continue to college she aspired to help in the best way she knew how. Through soulful money guidance, she merges numbers and mindfulness to help people feel empowered, not overwhelmed. A third-generation entrepreneur and proud auntie, Deahna Joi builds out financial literacy programs for nonprofits and communities, integrating trauma-informed education, operational clarity, and mindset shifts that heal financial trauma and restore confidence. Whether in workshops, speaking, project budget, curriculum development, or one-on-one coaching, she leads with compassion and clarity—what she calls “mindful money moments.” Her work helps others take stable steps toward sustainable wealth, generational change, and a deeper sense of peace. She believes your finances shouldn't just be a part of everyday life, it should be a normal part of everyday conversation. Tune in to hear how Deahna leveraged her corporate experience to launch herself into entrepreneurship and a successful business.  Connect with Deahna  LinkedIn https://www.linkedin.com/in/deahnamoore/ Budgets By Joi https://www.budgetsbyjoi.com/

    Perfume Room
    201. BRUME ORPIN ~ The New [incredible] Perfume Brand with a 50-Ingredient Palette!

    Perfume Room

    Play Episode Listen Later Feb 17, 2026 54:42


    Launched in 2024, BRUME ORPIN is a niche fragrance brand putting sustainability at the forefront of EVERYTHING they create. Every aspect of the perfume, from the outermost packaging down the juice has been painstakingly designed to be biodegradable—to the point that the BRUME ORPIN has restricted its palette to just 50 materials. Yes, only 50.It's a perfect example of of creativity born from boundary. Today, Founder Tiphaine Cogez-Cousseau shares the her story.FRAGS MENTIONED:BRUME ORPIN: Odenui Extrait, Odenui, Orotoa, Dara, Theor, Leau; Balmain Ambre Gris, Guerlain Jardins de Bagatelle; BRUME ORPIN Odosman, Villa Odosman, Orotoa ******Thank you to our sponsor: Commodity!SHOP THE ARCHIVES!https://commodityfragrances.com/products/archive-collection-discovery-kit15% OFF: code PERFUMEROOM15 now-March 17 (valid for all orders $35+)

    The Food Blogger Pro Podcast
    Trusting Your Creative Instincts to Build a Million Follower Food Brand with Claire Dinhut

    The Food Blogger Pro Podcast

    Play Episode Listen Later Feb 17, 2026 50:29


    Building a food content business by creating what comes naturally, growing to 1 million followers on TikTok, and monetizing Substack with Claire Dinhut from Condiment Claire. ----- Welcome to episode 558 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Claire Dinhut from Condiment Claire. Trusting Your Creative Instincts to Build a Million Follower Food Brand Claire Dinhut first started sharing food content on TikTok when she lost her job working on a food and travel docuseries during the pandemic. Since then, she has grown to over 1 million followers on TikTok, published a cookbook, and started a Substack blending food, travel, and history into a cohesive content brand. Claire's journey is a good reminder that you don't need to follow a rigid formula to succeed online. By leaning into what felt natural — documenting her interests, telling stories she genuinely cared about, and creating without overthinking — she built a business that feels aligned, sustainable, and creatively fulfilling. Whether you're curious about Substack, growing on TikTok, or finding your own creative rhythm, this episode is packed with insight and encouragement to trust the way you create best. Three episode takeaways: Monetization works best when it's intentional — By waiting to monetize her Substack account and being thoughtful about what goes behind her Substack paywall, Claire built a smaller but deeply invested paid community alongside her massive free audience on social media. She also shares more about how she uses audience response to inform paid content and her content strategy overall. Find the path of least resistance — Claire's success comes from leaning into how she naturally creates, posting often, and treating each platform differently. How Claire grew to over 1 million followers on TikTok without consuming social media herself — Claire explains how posting consistently on TikTok and Instagram helped her find her voice and shares the tools she uses to write, film, and edit her content (you might be surprised!). Resources: Condiment Claire The Condiment Book JSTOR CapCut Follow Claire on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Grocers List and Clariti. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    Outside The Box Podcast
    OTB College Show Episode 4: Syracuse Take Down #1 Maryland, Richmond Win The Battle of Virginia, & Dolphin Domination

    Outside The Box Podcast

    Play Episode Listen Later Feb 17, 2026 83:53


    DJ & Hoots are BACK and discuss the latest happenings in college lacrosse, life updates, weekend game recaps, and insights into DJ's high school lacrosse season upcoming. They analyze DI, DII, and DIII matchups, highlight standout performances, and predict upcoming games. The episode also features discussions on the struggles of teams like Virginia and the impressive performances of Syracuse and Jacksonville, alongside a focus on women's college lacrosse.Voicemails: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠speakpipe.com/OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support our partners!Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Code UNDERGROUND for 10% off at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠phiapparel.co/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'47 BrandShop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠47.sjv.io/e1Nyor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RiversideGet your podcast looking and sounding pristine with Riverside!⁠⁠⁠⁠⁠⁠⁠⁠https://riverside.sjv.io/QjBBVM⁠⁠⁠⁠⁠⁠⁠⁠Follow Us!TwitterUnderground: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/UndergroundPHI⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OTB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/KBizzl311⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DJ: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/Scs_nextgreat⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hoots: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/HootSportsMedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/otblaxpod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/undergroundphi/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUBSCRIBE on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@UndergroundSportsPhiladelphia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@OTBLaxPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Intro/Outro Music: Arkells "American Screams"#Lacrosse #NCAALax #NCAAWLax #NCAALacrosse #CollegeLacrosse #LacrossePodcast #Subscribe #fyp

    Amazing Business Radio
    How AI Can Make Customer Experience More Human Featuring Vinod Muthukrishnan

    Amazing Business Radio

    Play Episode Listen Later Feb 17, 2026 24:03


    Blending AI Efficiency with Human Insight  Shep interviews Vinod Muthukrishnan, Vice President & General Manager of Webex Customer Experience at Cisco. He talks about how AI is moving from a technology tool to a collaborative coworker that helps businesses personalize service, automate routine tasks, and close the customer experience gap.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can AI create a human-centered customer experience?  How is artificial intelligence transforming customer service interactions?  What are the most effective ways to use analytics to improve customer support and reduce unnecessary contact center calls?  How can automation help resolve frequent customer complaints, such as long wait times or repetitive interactions?  Why should companies rethink traditional metrics, such as average handle time, when evaluating customer service performance?  Top Takeaways:    AI has evolved from being just a tool to becoming an actual coworker. It can handle routine tasks and take on responsibilities like note-taking during meetings, freeing up a lot of employees' time. This shift is radically transforming how we engage, connect, collaborate, and communicate with customers.  Brand interactions should aim to feel like engaging with a favorite human. The best experiences remember customers' history, never making them repeat themselves, and understanding their unique preferences. They also minimize wait times and meet customers on their channel of choice.  Customers are understanding when they know you genuinely care about their issues and are actively working to resolve them. But if they have to call three times for the same issue, it becomes another problem.   If you use AI to solve problems the right way, you bring customers to your side of the equation. Instead of asking the generic ‘How can I help you?' when they've already called multiple times, AI can help you acknowledge their frustration by providing customer history and knowledge base in real time, and guide you on the next best step to fixing the issue.  Using AI and analytics to predict, prevent, and preempt issues by proactively giving customers the information they need before they even ask creates a seamless experience where people rarely need to call for help.   Call containment and call deflection with AI do not mean companies stop talking to customers. It means letting AI handle routine tasks like password resets or payment verifications, so that when customers reach a human agent, the conversation can focus on more important tasks, like resolving complex issues or exploring new products.  Plus, Shep and Vinod discuss why brands that go “all-in” on AI for customer support often end up reversing their decisions. Tune in!  Quote:   "We have to start looking at AI not as a tool or a product, but as a teammate."    About:    Vinod Muthukrishnan is the VP & GM of Webex Customer Experience at Cisco. He is an expert in AI and innovative technology to transform how brands engage with customers, ensuring experiences are more human and personalized.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

    Behind The Numbers
    Can a Mission-Driven Brand Survive Beyond Its Founder? Leadership, Risk, and Enterprise Value - Bob Bush

    Behind The Numbers

    Play Episode Listen Later Feb 17, 2026 34:20 Transcription Available


    How do you build a mission-driven brand that survives beyond a single personality - and still create real enterprise value? On this episode of Behind The Numbers With Dave Bookbinder, I speak with Bob Bush, founder and CEO of Mutombo Coffee, about building a purpose-driven specialty coffee company rooted in relationships, disciplined execution, and long-term thinking. Bob traces the origin of Mutombo Coffee from his friendship with NBA legend Dikembe Mutombo to the development of a “commerce over charity” model designed to create sustainable economic opportunity - particularly for women coffee farmers. Drawing on his background in finance and supply chain management, Bob explains how operational discipline and mission alignment must coexist if a social enterprise is going to scale. We discuss: Launching a consumer brand during COVID and the realities of supply chain disruption Managing key-person risk following Dikembe Mutombo's passing The operational complexity of international sourcing and distribution Leadership lessons for founders building mission-centered businesses Aligning profit with purpose without compromising either Bob also shares the evolution of the product strategy - from single-serve sachets and K-Cups to stroopwafels and espresso martini offerings - along with partnerships that have supported growth, including the Houston Rockets and Temple University. This conversation offers practical insight for business owners and management teams navigating growth, brand identity, and enterprise resilience. It's a case study in building sustainable systems, listening to customers, and proving that purpose and profitability are not mutually exclusive - but must be intentionally engineered. If you're interested in entrepreneurship, management, impact investing, or the mechanics behind scaling a mission-driven brand, this episode delivers both strategic perspective and operational lessons. ** Behind The Numbers With Dave Bookbinder listeners can get 20% off of their order by using the discount code BTN20 here: insert web address https://www.mutombocoffee.com/collections/all   About Our Guest Bob Bush is a senior investment executive with experience across industries, geographies (USA, Europe, China, Middle East, and Africa), as well as asset classes (venture capital, private equity, Islamic Finance). He has engaged in various financial and operating special projects for sovereign-related entities, family businesses, family offices, investment companies, corporations, and startups. Bob provides live television commentary and keynotes at global conferences on innovation, social impact, sustainability, global investing, and international trade. His unique experiences, love for learning and teaching, as well as an established network of relationships, fuel his interests in innovative business models, public-private partnerships, and entrepreneurship. Bob's international experiences with multinational corporations and government advisory as well as his love for learning and teaching have given him a unique perspective on solving global challenges. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.    Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.    He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.  

    Remarkable Marketing
    How Snoop Dogg Built a Brand That Transcends Time | Shay Thieberg (MAIA Digital)

    Remarkable Marketing

    Play Episode Listen Later Feb 17, 2026 41:56


    Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that's safe and completely forgettable.That's why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and cultural ubiquity is a masterclass in relevance. In this episode, we break down Snoop's B2B marketing lessons with the help of our special guest Shay Thieberg, CMO & Co-Founder at MAIA Digital.Together, we explore what B2B marketers can learn from leading with authenticity, owning a clear niche, and building trust through consistent presence instead of chasing short-term attention.About our guest, Shay ThiebergShay Thieberg is the CMO & Co-Founder at MAIA Digital. Specializing in LinkedIn marketing, Shay holds a Masters degree in Social Psychology & Decision-Making. Shay is among 30 Global LinkedIn Certified Experts and Faculty members at Reichmann University where he teaches “B2B Marketing for Tech”.What B2B Companies Can Learn From Snoop Dogg:Authenticity scales better than polish. Snoop Dogg's enduring relevance comes from never pretending to be someone he's not. Shay points out that when Snoop came to LinkedIn, he didn't dilute his identity to fit the platform. Instead, he expanded the platform by being himself. As Shay explains, “He could have come to LinkedIn, put up the suit and tie, be a super LinkedIn-ish persona…  he was able, two years ago, to start making a shift and bringing and showcasing to other people with uniquenesses that they can stay cool, they can stay themself.” The B2B lesson is clear: credibility isn't earned by sounding professional. It's earned by sounding real. Brands that over-polish lose signal. The ones that feel human get remembered.Be known for one thing before you try to be known for everything. Snoop's brand works because it's anchored. No matter how many industries he touches, there's a core idea people immediately associate with him. Shay translates this directly into B2B positioning: “You want to be well known for this exact thing that you do uniquely from other people.” The strongest B2B brands don't chase every opportunity, they reinforce a single, unmistakable identity until the market does the work for them.Visibility is about presence. One of Snoop's most underrated strengths is that he never fully disappears. He doesn't overwhelm audiences, but he consistently shows up across moments, mediums, and decades. Shay say, “It's not about motivation, it's about staying constant.” For B2B marketers, the takeaway is uncomfortable but liberating: you don't need viral hits to stay relevant. You need continuity. In markets where buyers forget fast, staying present is the strategy.Quote“ Smoking, that's his thing. Now maybe some people will think it's a bad thing, which is fine, but I'm looking at it from a B2B perspective… That's his thing. So he is well known about this one and then he utilizes it for its own good… So you want to be well known for this exact thing that you do uniquely from other people.”Time Stamps[01:20] Meet Shay Thieberg, CMO & Co-Founder at MAIA Digital[01:30] Why Snoop Dogg?[02:26] Founding MAIA Digital[06:07] Who is Snoop Dogg?[16:46] B2B Marketing Takeaways from Snoop Dogg[23:31] Optimal LinkedIn Strategy for 2026[25:28] Thought Leadership and Trust[26:23] Challenges with LinkedIn Video Content[30:33] Creating Effective LinkedIn Videos[33:00] How to Optimize Your Content on LinkedIn[40:32] Final Thoughts and TakeawaysLinksConnect with Shay on LinkedInLearn more about MAIA DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Leveraging AI
    268 | Get Your Brand into AI Search Engines Without Spending a Dime on Ads with Pietro Montaldo

    Leveraging AI

    Play Episode Listen Later Feb 17, 2026 62:42 Transcription Available


    Most leaders think Reddit is just a forum for memes and debates. But what if it could be your secret weapon for growth and visibility inside AI models like ChatGPT and Gemini?In this live session, AI growth strategist Pietro Montaldo will walk you through a hands-on, step-by-step playbook on how to mine Reddit for insights, create peer-to-peer content that performs, and use it to boost SEO and get picked up by AI-driven answer engines.We'll show you how to:- Scrape Reddit for real conversations in your niche- Draft optimized, peer-style content that resonates in communities- Make sure AI tools like ChatGPT are surfacing your answers (and brand)Our guest Pietro is not just another growth guy. He's the founder of N-Force, a go-to expert for advanced AI tactics, and one of the most practical, sharp, and insight-driven minds in the space. Business leaders love his sessions because they walk away with actual results. Last time he spoke at our workshop, two clients reached out to him before the webinar even ended.About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

    Better: The Brand Designer Podcast
    S13 E06: Designing Brands That Hold Up Over Time with Matt Ellis

    Better: The Brand Designer Podcast

    Play Episode Listen Later Feb 17, 2026 47:36


    *Learn more about The Brief Collective's Scaling Summit happening May 3rd-May 6th, 2026 and reserve your spot!---This week I chatted with Matt Ellis, who is the Executive Director of Brand at Metalab in the UK. We talk about how he spotted a gap at MetaLab to bring in more brand services that actually enhance product development, and what makes a brand stand the test of time. He also shares his take on AI—experimenting with new tools while keeping your craft sharp, using AI to explore ideas and make them richer rather than just speeding things up.Guest Name: Matt EllisGuest Linkedin: Connect with MattMetalab: metalab.com / @metalabLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

    The Marketing Architects
    Distinctive or Distracting? A Super Bowl Ad Effectiveness Review

    The Marketing Architects

    Play Episode Listen Later Feb 17, 2026 38:07


    A single 30-second Super Bowl spot now costs $8 million. Factor in production, celebrities, and amplification, and total campaign costs land between $15 and $50 million. So, are the ads actually worth it?Elena, Angela, and Rob break down this year's Super Bowl commercials through a marketing effectiveness lens. They discuss which brands nailed distinctive assets versus those that let celebrity overshadow strategy, why consistency beats spectacle, and what separates memorable ads from forgettable ones. Topics covered: [02:00] Classic TV commercial effectiveness errors in Super Bowl ads[06:00] Which brands executed distinctive brand assets well[11:00] The Pepsi polar bear debate and brand linkage[20:00] Patterns across effective ads: product as hero and consistency[28:00] Quiet winners that did real work for brands[32:00] Key takeaways for brands not advertising in the Super Bowl To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2026 Adwave Article: https://adwave.com/resources/super-bowl-commercial-cost2026 Billboard Article: https://www.billboard.com/lists/super-bowl-2026-time-performers-commercials-everything-to-know/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    The Business of Meetings
    310: Build It to Sell It — Even if You Never Will with Eric Rozenberg

    The Business of Meetings

    Play Episode Listen Later Feb 17, 2026 15:14


    Today, we're talking about ways to structure your business to be sold, even if you're not actively thinking of selling. In this episode, Eric breaks down the five critical elements you need to consider to make a business sellable. Stay tuned for five game-changing elements that will help you build a valuable and scalable business that runs successfully, with or without you. Can It Be Sold? If your business cannot be sold, you don't own a business — you own a job. The real test is simple: what happens if you disappear for 90 days? A true business will survive your absence. That standard forces you to build something transferable, stable, and valuable. Predictable Revenue Creates Stability You need clear visibility into where your future income will come from. Contracted recurring revenue is the gold standard, and repeat clients follow closely behind that. Revenue predictability allows you to plan investments, manage your cash flow, and reduce risk. Diverse Client Base Avoid over-relying on any single client. Overreliance on a single client erodes a business's value and increases its vulnerability. It's best to diversify your client base so that no single client accounts for more than 20% of your profit. Documenting Processes Document everything. If your systems are not documented, the company has little transferable value. A sales playbook defines your positioning, messaging, objections, and communication style. Standard operating procedures outline your service delivery. Onboarding systems create consistency for clients and vendors. Financial dashboards track KPIs, leading indicators, and lagging indicators. Strong Leadership A business that depends entirely on you is fragile, whereas a business supported by capable people is resilient. Delegation increases your business's scalability and protects you from burnout. If no one else can run your sales, operations, or administration, you become a bottleneck. Strong leadership involves building a team that can take on the business's responsibilities.  Clean Financials Buyers look for clarity, transparency, and realistic compensation structures. Messy books reduce confidence and valuation. Always separate your personal expenses from your professional expenses. Maintain a clean profit and loss for the last three years, at least. Understand your margins per project. Create cash flow plans for every confirmed project and consolidate them into a company-wide forecast. Strategic Positioning Know your niche. Be clear on how you differentiate yourself. A "me too" business competes on price, and a strategically positioned business competes on value. Brand equity, specialization, and a clear point of difference will increase your profitability and make your business more attractive to buyers. Freedom The less the business depends on you, the more valuable it becomes, and the more leverage you gain to shape your future. A sellable business gives you the freedom to focus on what you do best. It reduces stress, allowing you to work on the business instead of constantly working in it. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter  

    PROFIT With A Plan
    EP337 Brand Clarity Beats Polished Marketing.

    PROFIT With A Plan

    Play Episode Listen Later Feb 17, 2026 35:13 Transcription Available


    Brand Clarity Beats Polished Marketing  EP337 of Profit With A Plan Podcast Released February 17, 2026 Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands Host: Marcia Riner, CEO Infinite Profit® and business growth strategist

    In Clear Focus
    In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck

    In Clear Focus

    Play Episode Listen Later Feb 17, 2026 31:31


    IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his framework for assessing a mascot's effectiveness, based on distinctiveness, entertainment, and playability. He also explains how generative AI is democratizing character creation and why mascots need a brand universe to succeed. Learn how to build distinctive brand assets that drive real growth.

    Devotional Anarchy with Isha Vela
    6.2 | Building a Matriarchal Brand Off of Social Media with Wren Farris

    Devotional Anarchy with Isha Vela

    Play Episode Listen Later Feb 17, 2026 50:45


    Have you noticed that when anyone talks about marketing, your brain immediately goes to social media? And does the thought of that totally kill the vibe? What if you could build a brand that made social media completely optional? Because with social media becoming increasingly surveilled and algorithmically manipulated, many people are looking for decentralized alternatives to share their souls' work. The good news is, regardless of how you market, 88% of ALL business revenue still comes through word of mouth. And that's what this episode is all about.  I invited Wren Farris, founder and CEO of a 7-figure, top-of-class saltwater bathhouse called Soak on the Sound. She also works as a consultant for women to turn what she calls 'The Thing You Can't Not Do" Into aligned businesses of their own.  Wren, like myself, believes that more money in the hands of matriarchs builds healthier and wealthier communities.  In this episode, we talk about -how visibility is not limited to online presence -time spent in the business vs. on your business -basic business principles that are timeless Wren even puts me in the hot seat with my own in-person business ideas that I'm playing with right now, which I will be implementing in the next 6 months! Get the transcripts and learn more on my website: www.ishavela.com   Follow Wren to her podcast, bathhouse, and offers: https://wrenfarris.com/     Download ROOTED TO RISE, my step-by-step PDF guide on how to structure your business finances to build to 6 figures and beyond (with your money nervous system): https://info.ishavela.com/rooted-to-rise   Apply to book your free financial strategy session: https://www.vortex-collective.com/client-intake   Apply to join my team of financial revolutionaries on a mission to liberate women through financial literacy and uncapped income: https://www.vortex-collective.com/expansion-intake   Access free content on my YouTube channel: https://www.youtube.com/@wakingup_wealthy   Follow me on IG:  https://www.instagram.com/wakingup_wealthy

    Atlanta REALTORS® Rundown
    From Brand to Bucks with Coleen Otero

    Atlanta REALTORS® Rundown

    Play Episode Listen Later Feb 17, 2026 32:35


    In this dynamic episode of the Atlanta REALTORS® Rundown, host Helen Hernandez Archer sits down with Coleen Otero to break down the connection between branding and profitability. Learn how a strong, authentic brand can position you for growth, attract the right clients, and ultimately turn visibility into revenue. From strategy to execution, this conversation is packed with practical insights to help real estate professionals strengthen their presence and convert brand power into real business results.

    Occult Disney: Exploring the Hidden Mysteries Behind Mickey

    We break down episodes 22-26 (plus the movie!) of Neon Genesis Evangelion each day this week!  Get that anime occult on in the Cartoon Cabal.Thomas moved from art direction at Disney World, to creating entertaining comic books, podcasts, and toys riffing on conspiracy theories.  Check out his stuff here:https://www.paranoidamerican.com/Please subscribe, review, and rate us on all the podcatchers.  And if you're Scrooge McDuck, throw a bob out to Patreon:https://www.patreon.com/podcastiopodcastiusMatt makes lots of music.  Brand new ones include the binaural head trip of "Psychic Utopia," and the acid-folk of "Into the Faerie Mound." Have a listen:https://rovingsagemedia.bandcamp.com/ 

    insight
    Agences en région : mettons fin aux idées reçues - Wonderful

    insight

    Play Episode Listen Later Feb 17, 2026 33:40


    Dans ce nouvel épisode d'Insight, nous recevons Nicolas Bermond, directeur général chez Wonderful, agence de création et de marketing digital basée à Montpellier depuis 33 ans. Avec lui, on déconstruit les clichés sur les agences régionales et on découvre un modèle qui challenge frontalement le marché parisien. Des talents aguerris dans les plus grandes agences parisiennes qui choisissent Montpellier. Un taux de conversion de 100% sur les compétitions nationales en 2025. Des clients comme Pink Lady Europe, Royal Canin ou le Parc Astérix pilotés depuis le sud. Et des campagnes qui voyagent jusqu'à New York et Casablanca. Nicolas nous raconte comment Wonderful a construit un modèle économique plus équilibré, une culture client ultra-engagée et une capacité à rivaliser avec les plus grandes structures... Le tout avec 35 personnes et un soleil que Paris n'a pas.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    The Agile World with Greg Kihlstrom
    #814: United Rentals' Alyse Fuller on driving real impact without being overwhelmed by data

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Feb 16, 2026 20:40


    What if one of your most valuable CX analysts isn't even a person? Agility requires not just collecting data, but closing the gap between insight and action at scale. This means empowering every level of the organization, from the frontline to the C-suite, with the right information at the right time to make smarter, faster decisions. Today, we're going to talk about moving beyond the score. We'll explore how Generative AI is shifting the discipline of customer experience from a reactive, score-chasing exercise to a proactive, problem-solving engine. We'll get practical about how a very lean team at a massive organization can leverage these tools to drive real business impact, especially when faced with an overwhelming amount of data. We are here in Las Vegas at Medallia Experience 2026 and to help me discuss this topic, I'd like to welcome, Alyse Fuller, Customer Experience Program Manager at United Rentals. About Alyse Fuller Alyse Fuller on LinkedIn: https://www.linkedin.com/in/alysefuller/ Resources United Rentals: https://www.unitedrentals.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Real Talk Kim
    God Sees it All!

    Real Talk Kim

    Play Episode Listen Later Feb 16, 2026 45:23


    Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having Real Talk Kim  as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com   Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com

    Scary Stories For A Rainy Night
    Scary Stories For A Rainy Night - Ep. 321 - The Man At My Window

    Scary Stories For A Rainy Night

    Play Episode Listen Later Feb 16, 2026 63:26


    Transform your Mind
    The Truth About Fluoride | Dr Toni Engram

    Transform your Mind

    Play Episode Listen Later Feb 16, 2026 53:07


    In this enlightening episode host Myrna Young welcomes Dr. Toni Engram to delve into the world of biological dentistry and its impact on overall health and wellness. Dr. Engram shares her insights as a leading voice in fluoride-free, mercury-safe dental practices, bringing awareness to how our daily dental habits might affect our health far beyond the mouth. As Myrna and Dr. Engram discusses the merits of holistic approaches to oral health, the audience gains a comprehensive understanding of why moving away from traditional dental treatments can significantly benefit our overall well-being.Dr. Engram explains the nuances of biological dentistry and the clear distinction it holds from conventional 'drill-and-fill' methods. The conversation dives deep into the dangers of fluoride and mercury, offering alternatives for better oral health management. Listeners learn about non-invasive techniques to combat periodontal disease and how to balance oral and gut microbiomes effectively. This episode is packed with actionable insights, from the potential hazards of mercury fillings to the relationship between oral health, sleep, and diet, making it a must-listen for anyone keen on holistic health solutions.Timestamp Summary0:02 The Importance of Removing Fluoride and Mercury for Health3:09 Oral Health's Impact on Overall Health and Disease Prevention11:38 The Debate Over Fluoride free toothpaste19:50 Whole Body Approach to Reversing Periodontal Disease25:48 The Dangers and Safe Removal of Mercury Fillings31:32 Natural Oral Health Alternatives and Their Impact on Bacteria39:30 Technical Difficulties and Filling Content Gaps in a Show42:42 Dentists Can Help Detect Sleep Apnea Through Oral Signs46:43 Empowering Personal Health with Guidance from Healthcare ProfessionalsSponsored Ad Airdoctor If you want to upgrade the air in your home,   Head to AirDoctorPro.com and use promo code transform to get UP TO $300 off today!  Breathe better. Live better.” Resources Dr. Toni Ingram's Instagram: InstagramFlourish Dental Boutique Website: http://www.flourish.dentalBristle Oral Health Test: Get BristleSee this video on The Transform Your Mind YouTube Channel https://www.youtube.com/@MyhelpsUs/videosTo see a transcripts of this audio as well as links to all the advertisers on the show page https://myhelps.us/Follow Transform Your Mind on Instagram https://www.instagram.com/myrnamyoung/Follow Transform Your mind on Facebookhttps://www.facebook.com/profile.php?id=100063738390977Please leave a rating and review on iTunes https://podcasts.apple.com/us/podcast/transform-your-mind/id1144973094 https://podcast.feedspot.com/personal_development_podcasts/ For sponsored Brand interviews and sponsorship inquires please visit Partner With The Transform Your Mind Podcast | Myrna Young Life Coach

    Underground Sports Philadelphia
    USP Episode 821: Messy Phillies Offseason Spills Into Spring Training Arrival & KB Addresses Twitter Troll

    Underground Sports Philadelphia

    Play Episode Listen Later Feb 16, 2026 73:04


    KB is BACK and boy oh boy Phillies Spring Training is here and it is MESSY! KB addresses Bryce Harper's comments about Dave Dombrowski's comments earlier in the offseason, Nick Castellanos signing with the Padres and his comments to the San Diego media, and why it's okay to criticize Dave Dombrowski for this offseason. KB also addresses an absolutely hysterical Twitter troll interaction and why you shouldn't try and get in a words battle with him... Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate the good times! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! FOCO Get your Phillies overalls and shortalls with our pals at FOCO! https://foco.vegb.net/0ZyLgV Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp @NickCastellanos #Phillies #BryceHarper #DaveDombrowski #RingTheBell #MLB #podcastcharts #download #review #subscribe #UndergroundIndustries

    How To Film Weddings
    451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens

    How To Film Weddings

    Play Episode Listen Later Feb 16, 2026 65:40


    https://theexposuretriangle.com/  - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year. In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward. This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network.   Follow Maxine on Instagram: https://www.instagram.com/maxowensdesign/  Check out Maxine's Website: https://maxowensdesign.com/   

    EquiRatings Eventing Podcast
    Red Mills Documentary Chapter 1: From Bread Bakers to Brand Makers

    EquiRatings Eventing Podcast

    Play Episode Listen Later Feb 16, 2026 39:37


    What does it take to build a global equine brand from a small village in rural Ireland? In Chapter 1 of this three-part documentary series, Nicole Brown sits down with CEO Gareth Connolly at the heart of Connolly's Red Mills in Goresbridge, County Kilkenny. From a bakery in 1908 to a world leader in equine nutrition, this is the story of how a family business evolved through innovation, adversity and a relentless focus on performance. Gareth traces the journey from canal trade routes and grain monopolies to the chance conversation with Paddy Mullins that changed Irish racing history. There are sliding doors moments along the way. Two world wars. Foot and mouth. A devastating fire. Covid lockdowns. And through it all, each generation stepping up as caretakers rather than owners. At its core, the philosophy remains simple. Put the animal first. Never compromise. And make sure what's on the bag is in the bag. This is where the Red Mills story begins. Highlights The 1908 origins of Connolly's Red Mills How a bakery became a national feed manufacturer The Paddy Mullins moment that shaped Irish racing Innovation through adversity, from war to Covid Why every product is still manufactured in County Kilkenny The meaning behind "no compromise" nutrition Guest Gareth Connolly – CEO of Connolly's Red Mills and fifth-generation member of the Connolly family. Connolly's Red Mills are offering 15% off Foran Equine products to Eventing Podcast listeners! Use the code EquiRatingsPodcast15 to receive your discount. View the full collection here. Note this does not apply to the already discounted Pre-Fuel & Refuel combo packs. If you have any other questions regarding feeding click here to ask the Connolly's RED MILLS experts.

    Oh What A Time...
    #162 The Youth (Part 1)

    Oh What A Time...

    Play Episode Listen Later Feb 16, 2026 42:36


    This week we're looking at those who achieved the extraordinary and at incredibly youthful age! We have the Tudor boy King, Edward VI, to discuss. Britain's youngest ever Prime Minister (just 24 years old!!), it's Pitt the Younger. And from France, we'll hear a bit of the life of Joan of Arc.And this week we're discussing: what was life like before the advent of reviews? Have you ever seen the secret book that travel agents had in the 90s? If you've got anything to add on that or anything else, you know what to do: hello@ohwhatatime.comAnd from now on Part 1 is released on Monday and Part 2 on Wednesday - but if you want more Oh What A Time and both parts at once, you should sign up for our Patreon! On there you'll now find:•The full archive of bonus episodes•Brand new bonus episodes each month•OWAT subscriber group chats•Loads of extra perks for supporters of the show•PLUS ad-free episodes earlier than everyone elseJoin us at

    HAYVN Hubcast
    Cranel's Founders on Building a Women-Led Health Brand From Personal Pain Points EP 134

    HAYVN Hubcast

    Play Episode Listen Later Feb 16, 2026 24:54


    In this episode of HAYVN Hubcast, host Nancy Sheed speaks with Christine Jurzenski and Erica Schultz, co-founders of Cranel, about their journey building a women-centered health company rooted in prevention, education, and product efficacy. Normalizing taboo conversations in women's healthChristine Jurzenski and Erica Schultz are on a mission to remove stigma around UTIs, gut health, and vaginal health—areas many women experience but rarely discuss openly. A company born from personal pain pointsCranel started as a solution to recurrent UTIs after the founders experienced the frustrating cycle of antibiotics, side effects, and limited preventative options. Non-traditional founders who learned fastWith backgrounds in finance and law, they built Cranel by taking “micro steps”—researching clinical evidence, cold-calling experts, and learning manufacturing and e-commerce from scratch. COVID pushed them into DTC—and it workedThe pandemic forced Cranel to launch as a direct-to-consumer brand, allowing them to maintain margins, educate customers, and build strong relationships with their community. Lean scaling with smart delegationCranel is still run by the two founders full-time with a network of contractors. They believe in mastering processes before outsourcing and leveraging modern tools and AI to scale efficiently. Expanding from a hero product to a platformThe brand has grown beyond cranberry juice with the launch of a probiotic/prebiotic product to support gut and vaginal microbiome health, signaling a broader women's health platform strategy. Navigating the supplement and regulatory gray zoneThey discussed the challenges of operating in the supplement space, balancing science-backed messaging with regulatory constraints, and advocating for better education around antibiotic overuse and resistance. The power of community and pitchingWinning the HAYVN Hatch pitch competition reinforced the value of female founder communities, mentorship, and the strength of a co-founder partnership. Christine and Erica's journey with Cranel illustrates how personal frustration can spark meaningful innovation. By combining evidence-based product development, direct-to-consumer education, and a mission to destigmatize women's health, they're building more than a brand—they're building a movement.  Their story highlights the power of curiosity, persistence, and community in turning a side hustle into a growing health platform designed by women, for women. Connect with Nancy LinkedIn  Instagram Website Connect with Christine and Erica Website Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

    Scratch
    How Satisfy Built The Most Adored Brand In Running

    Scratch

    Play Episode Listen Later Feb 16, 2026 44:51


    Instead of following trends, Satisfy chooses to build a brand that's different. Daniel said it best: “The easiest way to do something quite different is to not look at anything at all.”In a landscape where brands benchmark competitors and chase fleeting trends, Satisfy focuses on culture. They hire for it before skill, treat customers as guests, and think in decades rather than moments.This philosophy shines through in the Satisfy Pro Team. It's not just a sponsorship roster, but a reflection of the brand's commitment to process and discipline. The key takeaway: Most brands chase relevance, but Satisfy builds consistency. They react to culture, while Satisfy hires for it. They aim for long-term impact, not short-term hype.This conversation is a masterclass in long-term brand strategy and the discipline of saying no.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/CRUMwdDoj5o

    Cheeky Mid Weeky
    Read Supertraining in a Year | Pages 76-90

    Cheeky Mid Weeky

    Play Episode Listen Later Feb 16, 2026 70:59


    In this week's episode we cover: Oklahoma State Football study review, change in direction work, fitness fatigue vs supercompensation, and insecure coaches. Enjoy!Download The Supertraining Reading Planhttps://strengthcoachnetwork.com/st___Buy Supertraining to Read Along with Ushttps://uaconcepts.com/product/supertraining___From our sponsors: Hawkin Dynamics

    One Woman Today
    How to Be a Powerful Storyteller with Anouk Pappers

    One Woman Today

    Play Episode Listen Later Feb 16, 2026 42:12 Transcription Available


    We welcome to the Warrior Community Anouk Pappers, Brand Anthropologist and Online Presence Architect. She has published over 15 books, bringing interviews from around the globe to life, and discovered an opportunity to shine light on leaders who were outside of the spotlight. She created a platform, Signitt, to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Anouk shares her playbook with us, giving us the tools and powerful stories that we will find value in and some might even resonate with our own experiences.  In 2002 Anouk started a storytelling expedition: Around the World in 80 Brands. The goal was to support brands and companies convey their message through storytelling. She traveled the world in search of brands with a purpose and people with a vision. Having started CoolBrands in Amsterdam, she later expanded to Dubai, São Paulo, and New York, working with companies such as PepsiCo, Apple, Google, Mercedes, Harley Davidson, and Unilever. She has interviewed over 900 CEOs, CMOs, and business leaders across the globe and published 15 books chronicling their stories.  In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Drawing on her global experience and insights, Anouk has seen first-hand how clarity of brand and story can transform careers. She has dedicated much of her work to supporting leaders better position themselves for the future and “use Google as their wing(wo)man.”  A sought-after, engaging speaker, she shares practical insights and tactics to help individuals take control of their narrative and grow their visibility in a digital-first world.(3:23) Anouk shares her own story with our community, how she started working with entrepreneurs to give them a platform to share their own stories.  (6:22) What does the word branding mean to Anouk and the work she does?  (11:17) How has storytelling evolved, both professionally and personally, over the years?   (13:10) Anouk shares an experience in her own life, that was sparked her journey of curiosity and learning about other people, cultures and their experiences.  (15:50) Anouk shares how she sparks some of that same curiosity in the people that she works with.  (18:40) How does Anouk work with others to help them begin storytelling for themselves, sharing their own experiences.  (20:27) How is authentic storytelling holding up in our world, often addicted to optimization, AI and digital “noise”?  (24:21) What does Anouk notice, in her work, that helps people to accept and move through the transformational work that she does?  (30:06) What part of her story that Anouk rarely shares, but that has shaped her the most?  (32:17) What does Anouk want to make sure resonates and can be actionable for our WAW community?  (35:48) Anouk shares some steps on creating your own story.  (38:10) What is next for Anouk?  What mark does she want to leave on the world?Connect with Anouk Pappershttps://www.linkedin.com/in/anoukpappers/    Subscribe: Warriors At Work PodcastsWebsite: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomberLinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

    Anthony Vaughan
    Where Brand Promise, Internal Reality, and Revenue Either Converge or Collapse

    Anthony Vaughan

    Play Episode Listen Later Feb 16, 2026 14:12


    Alignment is one of the most overused words in business and one of the least defined. In this episode, AJ reframes alignment as an enterprise discipline: the measurable ability of an organization to deliver a consistent promise across brand, sales, onboarding, delivery, and customer experience.This is not a culture-only conversation. It's a performance conversation. Because when the promise at the “front door” doesn't match the operational reality behind it, the failure shows up at scale: missed revenue, churn, stalled execution, employee distrust, and leaders spending cycles reconciling confusion instead of building momentum.AJ breaks alignment into the core enterprise systems that determine whether a global organization can move as one: shared language, clean handoffs, consistent standards, unified decision infrastructure, and mechanisms that convert data into coordinated action. This includes, but is not limited to, the emotional layer. Psychological safety matters, but alignment is ultimately proven through work product: dashboards, definitions, communication rhythms, and operational clarity that hold under pressure.The takeaway is simple: alignment isn't a feeling. It's a built system. And when it's done well, it protects trust and protects revenue at the same time, enabling teams to scale without creating hidden friction, leadership drags, or customer-facing inconsistency.

    The School for Humanity
    #167 What AI Can't Replace in Great Marketing with Abe Kasbo and Nick Usborne

    The School for Humanity

    Play Episode Listen Later Feb 16, 2026 41:22


    "Brand is your story. That's the one thing that is unique about you." -Nick Usborne   Abe Kasbo is the Founder and CEO of Verasoni, a global marketing communications advisory and agency that delivers integrated strategies for Fortune 500, middle-market, and startup clients, and he serves as a trusted advisor to C-suite leaders on branding, communications, and public relations. He is the author of Irresponsibly Digital, a call to action challenging businesses to rethink digital-first strategies with greater purpose, creativity, and measurable impact, and he has been featured in major outlets including The New York Times, Forbes, PBS, and Fox Business. Abe is an award-winning entrepreneur and humanitarian, including the 2025 Small Business Council of America Humanitarian Award, a documentary filmmaker whose PBS-distributed film The Arab Americans explores 150 years of cultural impact, and a founder of multiple philanthropic initiatives. He is a Seton Hall University Entrepreneur Hall of Fame inductee and holds advanced degrees in public administration, political science, and international relations. Website: https://verasoni.com LinkedIn: https://www.linkedin.com/in/abe-kasbo-3828913/  YouTube: https://www.youtube.com/verasoni   Nick Usborne is a veteran copywriter, trainer, and digital marketing pioneer with over 40 years of experience helping brands and writers create clear, human-centered content. He trains digital marketers, copywriters, and content teams to protect authentic brand stories while using AI responsibly to generate content at scale, through his "AI + Emotional Intelligence" approach. Nick has written for global brands including Apple, Reuters, The New York Times, and Citibank, spoken at leading industry conferences, and led in-house trainings for organizations such as Intuit, Merck, and Walt Disney Attractions. He is widely recognized by industry leaders for his clarity of thought and continues to teach writers how to future-proof their work in the age of AI. Website: https://storyaligned.com/  LinkedIn: https://www.linkedin.com/in/nickusborne/    In this episode, we discover expert insights on blending AI, brand storytelling, and authentic marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

    Most People Don't... But You Do!
    For All The Marbles: #12, Why Most People Don't Commit to Marketing with Brenton Nickles, CEO & Co-Founder JDS1 Marketing

    Most People Don't... But You Do!

    Play Episode Listen Later Feb 16, 2026 48:14


    In this sharp and practical episode, Bart sits down with Brenton Nickles, founder of JDS1 Marketing, to break down what actually works in modern marketing — and what doesn't. Brent shares his journey from traditional marketing roles to building his own agency, helping businesses clarify their message, strengthen their brand, and execute consistently. He explains why most marketing efforts fail (lack of strategy, impatience, inconsistency), how attention is earned through value, and why long‑term positioning always beats short‑term tactics. This conversation cuts through the noise and offers a grounded, disciplined approach to marketing that leaders and entrepreneurs can immediately apply.Major Takeaways / LearningsMarketing is not a one‑time campaign — it's a system. Sustainable growth requires consistency.Clarity beats creativity. If people don't understand what you do, clever branding won't save you.Most businesses quit too early. Results compound over time — not overnight.Strategy must come before tactics. Posting content without direction wastes energy.Attention is currency. You earn it by solving real problems, not by being loud.Brand is built through repetition. Showing up consistently builds trust.Measure what matters. Data should inform decisions, not overwhelm them.Positioning determines growth. When you clearly define who you serve and how, momentum follows.Memorable Quotes“Marketing isn't magic — it's discipline.”“Clarity always beats clever.”“If you're not consistent, you're invisible.”“Strategy first. Tactics second.”“Attention has to be earned.”“You don't build trust in a week.” Why It Matters / How to Use ItThis episode is a reality check for entrepreneurs, leaders, and marketers who want results without the hype. Brent Nickles reinforces that growth doesn't come from chasing trends — it comes from clarity, discipline, and long‑term commitment. If you're frustrated by inconsistent results or overwhelmed by marketing options, this conversation offers a practical framework: define your strategy, commit to consistency, measure progress, and play the long game. Success in marketing — like success in leadership — is rarely flashy. It's built through disciplined repetition and clear positioning.Connect with Brenton over LinkedIn here: https://www.linkedin.com/in/brenton-david-nickles/

    Women In Retail Talks
    Inside TOMS' Turnaround: CCO Katie Wagner on Wholesale Growth and Brand Reinvention

    Women In Retail Talks

    Play Episode Listen Later Feb 16, 2026 36:47


    On Strategy
    Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

    On Strategy

    Play Episode Listen Later Feb 16, 2026 40:44


    Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.

    Product & Packaging Powerhouse
    Ep 55- 3PL and Fulfillment Insights for Every Indie Brand: Outsourcing, Optimizing Customer Experience and Operational Systems with Maïré BAVARDAY-ROSA, CEO & Co Founder ECOMSPACES

    Product & Packaging Powerhouse

    Play Episode Listen Later Feb 16, 2026 60:14 Transcription Available


    In this episode of Product & Packaging Powerhouse, Megan Young Gamble talks with fulfillment expert Maïré BAVARDAY-ROSA from ECOMSPACES all things fulfillment, operations, and growth for indie and product-based brands. Maïré details her inspiring journey from a small Caribbean island to launching a logistics business in Atlanta, sharing lessons on resilience and innovation. The conversation covers when to consider a 3PL, the importance of organization (like using SKUs and barcodes from the start!), strategies for inventory management, and why branded packaging and customer service are key growth levers. They also discuss the impact of technology like Shopify, dynamic pricing due to tariffs, retail readiness, and the ever-changing landscape of ecommerce logistics, including AI's growing role. Maïré offers super practical tips: focus on numbers, outsource shipping when it makes sense, and never underestimate operations' impact on customer experience. The episode wraps with a fun “power round” where Maïré shares personal tidbits and her passion for helping purpose-driven brands. Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager [FREEBIE] Access commonly referenced organizations and tools in ONE PLACE with our handy guide HERE [link] https://bit.ly/OSTPlay Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-sessionGot a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicform[Powerhouse Guest Maïré s LINKS]LinkedIn: https://www.linkedin.com/in/mairehina/Company Website : https://www.ecomspaces.com/Email Address: maire@ecomspaces.comQUOTES:Shipping is the most hated industry, I think, in the entire world. Shipping is hard.If you start spending more than two hours a day shipping, it's time to look at outsourcing your shipping.I would rather pay someone $100 to ship stuff for me in two hours than spend these two hours and lose the opportunity to make $500.Be organized. People overlook how important that is.Packaging is a very underutilized marketing tool.The best marketing is organic marketing.If you treat your customer extremely well and they have the best customer experience possible, you're going to grow organically.

    InvestOrama - Separate Investment Facts from Financial Fiction
    The Geeks Who Wouldn't Build a Neobank (And Let Every Brand Become One Instead) [Source Code]

    InvestOrama - Separate Investment Facts from Financial Fiction

    Play Episode Listen Later Feb 16, 2026 11:00


    Welcome to another episode of SOURCE CODE.At Finovate, a leading Fintech conference “where you see the future of fintech first”, startups demo their solutions in seven minutes. This series is everything else - the human story behind the innovation. In every great story, there's a hero on a quest and a guide who's walked the path before. In b2b fintech, the customer is the hero. Today's founder? They're the guide.We're going back to the origin - before the demo, before the product - to understand the journey that led here. This story is about Philipp Buschmann, founder of Aazzur, a leading embedded financial services provider. The interview was recorded at Finovate Europe 2026.  Philip embodies The Captain archetype - a decisive leader who guides others through complex transformation with clarity and confidence. He built Azure to empower companies to achieve embedded finance without needing deep technical expertise, making the impossible accessible. Like all great captains, he inspires trust through clear vision, tirelessly enabling others to succeed, and stays focused on his true goal: helping his clients become Heroes in their own industries.LinksAazur on Finovate: https://informaconnect.com/finovateeurope/sponsors/aazzur/Philipp Buschmann on LinkedIn: https://www.linkedin.com/in/philippbuschmann/Company website: https://www.aazzur.com/Subscribe to the newsletter:Source Code is a series from the Investology podcast, produced by Orama:https://orama.tv/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investorama.substack.com

    The John Batchelor Show
    S8 Ep462: James Shapiro describes how the Dies Committee targets Director Hallie Flanagan using dubious testimony from Hazel Huffman to brand the Federal Theatre Project's plays as communist propaganda.

    The John Batchelor Show

    Play Episode Listen Later Feb 15, 2026 14:06


    James Shapiro describes how the Dies Committee targets Director Hallie Flanagan using dubious testimony from Hazel Huffman to brand the Federal Theatre Project's plays as communist propaganda.

    Valuetainment
    “They're DESTROYING The Brand” - Ritz Carlton Founder WARNS About Rewarding The Wrong Employees

    Valuetainment

    Play Episode Listen Later Feb 15, 2026 4:22


    Horst Schulze explains how to create real leadership paradigm shifts by demanding vision, purpose, and standards. In this powerful moment with Patrick Bet-David, he reveals why only a few managers become true leaders and how measuring the wrong metrics destroys brands.

    BardsFM
    Ep3011_BardsFM: The American Brand - The Jeep

    BardsFM

    Play Episode Listen Later Feb 15, 2026 69:54


    The Jeep was originally developed in 1940 by American Bantam company. The US Army sought a lightweight, four-wheel drive reconnaissance vehicle; within 18 hours of the announcement, American Bantam developed the first prototype. Due to limited production capacity, the US Army brought in Willys-Overland and Ford Motor Company to team with American Bantam. By the end of the war over 637,000 Jeeps were built. After the war, Willys-Overland launched the CJ (Civilian Jeep) and the Jeep culture was born. Jeep is not just brand, it is a culture, that thrives globally. It embodies the values of adventure, resilience, independence and community. It is a true American Brand.  #BardsFM_TheAmericanBrand #TheJeep #AmericanValues Bards Nation Health Store: www.bardsnationhealth.com EnviroKlenz Air Purification, promo code BARDS to save 10%: www.enviroklenz.com EMPShield protect your vehicles and home. Promo code BARDS: Click here MYPillow promo code: BARDS >> Go to https://www.mypillow.com/bards and use the promo code BARDS or... Call 1-800-975-2939.  White Oak Pastures Grassfed Meats, Get $20 off any order $150 or more. Promo Code BARDS: www.whiteoakpastures.com/BARDS BardsFM CAP, Celebrating 50 Million Downloads: https://ambitiousfaith.net Morning Intro Music Provided by Brian Kahanek: www.briankahanek.com Windblown Media 20% Discount with promo code BARDS: windblownmedia.com Founders Bible 20% discount code: BARDS >>> TheFoundersBible.com Mission Darkness Faraday Bags and RF Shielding. Promo code BARDS: Click here EMF Solutions to keep your home safe: https://www.emfsol.com/?aff=bards Treadlite Broadforks...best garden tool EVER. Promo code BARDS: TreadliteBroadforks.com No Knot Today Natural Skin Products: NoKnotToday.com Health, Nutrition and Detox Consulting: HealthIsLocal.com Destination Real Food Book on Amazon: click here Images In Bloom Soaps and Things: ImagesInBloom.com Angeline Design: AngelineDesign.com DONATE: Click here Mailing Address: Xpedition Cafe, LLC Attn. Scott Kesterson 591 E Central Ave, #740 Sutherlin, OR  97479