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Legendary British ad man Rory Sutherland invented a fake business on a podcast, a coffee shop appealing to the busy commuter called “Flat White or F**k Off.”But it's one thing to have a post go big on TikTok or Instagram… but to turn that viral moment into an actual COMPANY is a very different challenge.On TWiST, Jason and Lon chat with Charlie Hurst, Tom Noble, and Will Sudlow, founders of the online brand “Flat White or F**k Off,” about how they took a funny little slogan and turned it into a string of popular social media accounts, a line of merch, a pop-up café, and let's face it, an entire lifestyle.PLUS we've got Mog and Dubs from Subnet 75 — Hippius! Hear how they're using the blockchain for decentralized storage, and providing server space much cheaper than their famous hyperscaler rivals.This Week In Startups is made possible by:Plaud - https://Plaud.ai/twistLinkedIn Jobs - https://LinkedIn.com/twist.Wispr Flow - https://wisprflow.ai/twistNorthwest Registered Agent - https://www.northwestregisteredagent.com/twistTimestamps:00:00:00 Intro00:01:28 Plaud - If your work depends on conversations — interviews, meetings, calls — you need a Plaud NotePin. You can check it out at https://Plaud.ai/twist and use code TWIST for 10% off!00:03:22 What is "decentralized cloud storage"?00:05:42 How Hippius came together00:09:57 LinkedIn Jobs - Hire right, the first time. Post your first job and get $100 off towards your job post at https://LinkedIn.com/twist.00:11:38 Incentivizing miners00:14:25 How many people are contributing?00:18:42 But where does the value accrue?00:20:18 Wispr Flow - Stop typing. Dictate with Wispr Flow and send clean, final-draft writing in seconds. Visit https://wisprflow.ai/twist to get started for free today.00:29:55 Northwest Registered Agent. Get more when you start your business with Northwest. In 10 clicks and 10 minutes, you can form your company and walk away with a real business identity — Learn more at https://www.northwestregisteredagent.com/twist00:35:53 The best places to eat in Dubai00:38:06 The inspo behind "Flat White or F Off"00:42:16 From social media to IRL business00:53:06 The secrets of experiential marketing00:57:28 Hospitality's "Rule of 3s"00:59:33 Inside the Flat White London pop-up01:13:11 Lon and Jason's Oscar picks01:26:06 Lon went "Inside the Manosphere"Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisCheck out all our partner offers: https://partners.launch.co/Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Elena Verna is the Head of Growth at Lovable, one of the fastest growing companies in the world having hit $400M in ARR in just 18 months. Prior to Lovable, Elena was Head of Growth at both Dropbox and Miro. AGENDA: 00:00 – Why "Growth Is Now a Trust Problem" (Not a Marketing Problem) 06:10 – Is SEO Dying Because of AI Search? 07:00 – Did Lovable's Growth Come From the Founder's Personal Brand? 08:30 – Why Every Founder Should Push Employees to Be Marketers? 13:10 – Why Every Employee at Lovable Ships Code (Even Marketing) 21:20 – Why Paid Marketing in Year One Is a "Death Trap" 31:50 – Why Annual Subscriptions Are the Wrong Monetization Model for AI 37:00 – If Elena Had an Unlimited Marketing Budget, What Would She Do? 48:00 – How Lovable Does Product Launches
We're all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the very customers we're trying to attract? Agility requires not just the speed to adopt new technologies like AI, but the wisdom to discern where they create genuine value versus where they simply add complexity. It's about constantly testing, learning, and refining your approach to serve the customer, not just the algorithm. Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we're going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it's actually changing consumer behavior, and what that means for marketing leaders trying to make smart investments. We'll get into the nuance of what to automate versus what to keep human, and how to use these powerful tools to build customer relationships, not just transactional efficiency.To help me discuss this, I'd like to welcome Keri McGhee, CMO at Attentive. About Keri McGhee Keri McGhee is the Chief Marketing Officer at Attentive, the AI-powered SMS and email marketing platform helping leading brands deliver 1:1 personalized, real-time messaging experiences at scale. As CMO, Keri leads strategic global marketing to elevate the Attentive brand and drive growth across every stage of the customer journey. She oversees product marketing, revenue marketing, brand and content strategy, events, and partner marketing, ensuring Attentive's story connects deeply with marketers around the world. With a focus on creativity, innovation, and measurable impact, Keri champions marketing that blends data-driven insights with storytelling to inspire and empower brands to build more personal, lasting customer relationships. Keri McGhee on LinkedIn: https://www.linkedin.com/in/keri-mcghee/ Resources Attentive: https://www.attentive.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
The biggest stories on the internet from March 13th, 2026.Join our Patreon here!!! https://www.patreon.com/c/CentennialWorld/ Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business
Reality TV producer Paul Roysdon is here! He shares about his craziest times producing housewives and Vanderpump Rules. We get into the hottest new show on Bravo, Ladies of London. Why are fans finding RHOBH boring? Will RHONJ return? Why did RHOM have low ratings? What can we expect from Real Housewives of Rhode Island and the future of the real housewives' Brand. So juicy! Enjoy! -Use code JUICYSCOOP at https://jonesroadbeauty.com to get a Free Shimmer Face Oil with your first purchase! #JonesRoadBeauty #ad -Go to https://quince.com/juicy for free shipping and 365-day returns. -Join Thrive Market with my link https://ThriveMarket.com/JUICYSCOOP for 30% off your first order plus a FREE $60 gift! -Buy any 2 cans of Olipop in store, and we'll pay you back for one. Works on any flavor, any retailer. Go to https://drinkolipop.com/JUICYSCOOP - Sign up now and Acorns will boost your new account with a $5 bonus investment. Head to https://acorns.com/juicyscoop or download the Acorns app to get started. Subscribe to my new show Juicy Crimes!: https://bit.ly/juicycrimes Stand Up Tickets and info: https://heathermcdonald.net Subscribe to Juicy Scoop with Heather McDonald and get extra juice on Patreon: https://bit.ly/JuicyScoopPod https://www.patreon.com/juicyscoop Watch the Juicy Scoop On YouTube: https://www.youtube.com/@JuicyScoop Shop Juicy Scoop Merch: https://juicyscoopshop.com/ Follow Me on Social Media: Instagram: https://www.instagram.com/heathermcdonald TikTok: https://www.tiktok.com/@heathermcdonald YouTube: https://www.youtube.com/@HeatherMcDonaldOfficial Learn more about your ad choices. Visit podcastchoices.com/adchoices
The biggest stories on the internet from March 12th, 2026.Join our Patreon here!!! https://www.patreon.com/c/CentennialWorld/Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business
This is an unfiltered Q&A episode. No script. No preparation. Just the questions you submitted and my honest answers about what's keeping you stuck. We're covering why content gets engagement but not sales, how to reposition without losing momentum, when to delegate sales, whether to scale one offer or build multiple, what identity shift is required to hit seven figures, and if I could only help you fix one thing to unlock scale, what would I look at.Here's the truth: most of you are solving for the symptom, not the source. You want premium buyers but solve low-level problems. You're keeping strategies that haven't moved the needle in six months because you think doing more equals making more. It's the complete opposite.Timestamps: 02:10 Content Versus Marketing14:54 Premium Problems Positioning21:36 Fix Inconsistent Sales27:41 Lead Quality Or Sales Skill32:33 When To Delegate Sales38:01 Five Ones Framework39:40 Booked Out But Drowning43:12 Ops Complexity Trap47:14 Rebuilding Hiring Trust51:33 Building Leadership Layer56:23 Identity Shift To Seven01:01:58 Fix One Thing To ScaleTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click HERE. To apply for ITI, click HERE.To submit a question to be answered on the podcast, click HERE.
Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators What does it take to create a billion-dollar brand from scratch — homeless at 16, no investors, no safety net? Hudson Leogrande, founder of Comfrt, joins Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela & Lomi), to trace the story behind one of the fastest-growing ecommerce brands ever built. Hudson started with $1,000 in his mom's basement, spent five years grinding through an oral care brand, and bootstrapped Comfrt to what will soon be a billion dollars in annual revenue. The conversation covers how Hudson cracked the creator economy, why Comfrt runs 500 commission-based content creators as mini-CMOs, and how the brand survived going broke seven times. Hudson also pulls back the curtain on dynamic pricing, the pre-order strategy that saved the business, and the product innovations that he believes will make everything the brand has done so far look small.
Most CEOs think brand is a logo, a website, or a few social posts.It's not.In this episode, Matt Hines breaks down the real brand blueprint most CEOs never discover: the connection between attention, consistency, leadership, training, mission, and personal alignment. This is a conversation about what actually builds companies that grow — and why so many founders stall out even when they're talented.Matt shares lessons from launching a law firm straight out of school, surviving the 2008 collapse, rebuilding from bankruptcy, and eventually helping lead businesses with 200+ employees across legal, real estate, advertising, social media, and consulting.In this conversation, we cover:• why most founders don't market hard enough• the leadership mindset required to keep a company growing• why poor training quietly destroys scale• how your spouse, team, and environment impact your success• the importance of mission, movement, and staying in action• the real relationship between brand, attention, and revenueIf you're a CEO, founder, or entrepreneur trying to grow your company and sharpen your message, this episode is packed with practical lessons.
Selamat datang di Ngobrol Sore Semaunya Episode 199!Kita balik lagi dengan episode spesial. Kali ini ngobrol bareng Tasya Farasya, seorang mom, entrepreneur, dan beauty influencer yang rasanya semua orang pasti sudah tahu.Obrolannya santai, jujur, dan apa adanya. Mulai dari fase hidup, jatuh bangun, perjalanan spiritual, dunia bisnis, sampai girls talk. Tanpa pura-pura kuat, just real conversation about life.Penasaran? Yuk ikuti keseruan obrolannya!Ngobrol Sore Semaunya tayang setiap hari Kamis pukul 18.00 WIB, hanya di cxomedia.id dan YouTube CXO Media.Follow Us!Instagram: https://www.instagram.com/ngobrolsoresemaunyaTikTok: https://www.tiktok.com/@ngobrolsoresemaunya
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy? Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having Real Talk Kim as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com
Kelly is joined by Priscilla to discuss how to OWN your GLOBAL BRAND & activate the BIGGER icon within you. If you're DONE performing for the gram and know you're meant to go bigger than ever before - tune in today! Grab your Ticket to Global Icon Live Grab the Free Audio Rewire: Famous 5-figure Day Woman Apply to the RICHCODED Mastermind Enter into The Rewired Rich Room Connect on Instagram Connect with Priscilla
Luxury skincare can't just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win. Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty brand without losing the clinical credibility and heritage that made it iconic in the first place. From bringing “your mother's skincare brand” into a new generation, to balancing Dr. Lancer's medical authority with Blair's lifestyle-driven voice, to refreshing the brand without doing a full rebrand, Blair shares what it really takes to make a heritage brand feel relevant again. They also dive into influencer trust, why celebrity cachet doesn't hit the same way it used to, and why transparency is the marketing hill Blair would die on. If you're a Marketer trying to evolve a brand, connect with a younger audience, and build trust in a crowded category, this is the episode for YOU. https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Blair: LinkedIn: https://www.linkedin.com/in/blair-lancer-596b3ba6/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting
You've got the idea. The story. The mission. So why haven't you finished the damn book? In this episode, publishing strategist Susie Schaefer reveals why so many entrepreneurs stall on writing their book—and how to finally turn your story into a powerful authority asset for your brand, business, and impact. If a book has been living in your head for years… this might be your sign.
Helle Brand, a physician assistant specializing in dementia care, helps us explore the often-misunderstood phenomenon of confabulation in dementia patients. We discuss what confabulation actually is and why it's fundamentally different from intentional lying. We explore the neurological basis behind why dementia patients create false memories to fill gaps in their recollection, examining common triggers and how the brain attempts to make sense of fragmented memories through fabricated narratives that feel completely real to the person experiencing them. We learn the crucial differences between confabulation and delusional thinking, and why accurate identification matters for providing appropriate care. One of the most powerful aspects of our conversation addresses the caregiver's dilemma — the emotional strain of hearing incorrect stories and why the overwhelming urge to correct these narratives can actually be counterproductive.
Brand decisions don't have to be personal. The best rebrand leaders know how to take the emotion out and replace it with clear criteria. ✅In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Beth Forester — now CEO of Animoto, and VP of Marketing during their rebrand — to explore how intentional process and clear decision-making can be the difference between a brand project that stalls and one that actually succeeds.Animoto was shifting its market position from consumer to SMB, carrying four iterations of their old brand across their product experience, and accumulating brand debt fast. What followed was one of the most structured, stakeholder-savvy approaches to a rebrand we've seen.In this episode, Bill and Beth cover:Building internal alignment before agency engagement ever beginsUsing the RACI framework to manage input and keep decisions movingNavigating the logo phase before opinions start to outweigh criteriaDefining success metrics early to keep brand decisions objectiveIf you're a B2B marketing or brand leader heading into a rebrand — or trying to figure out how to get your organization aligned before one — this episode offers a practical, grounded look at how to lead the process with clarity and confidence.---Episode ResourcesLearn More about AnimotoThe RACI Matrix---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.---STAY IN TOUCH:Subscribe to our newsletterFollow us on LinkedInSubscribe to our YouTube ChannelFollow Us on InstagramLooking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency
Bryan Guadagno is the founder of It's That Simple. Brand builder and operator turning contrarian food ideas into scalable business through positioning, systems, and relentlessly simple execution. Top 3 Value Bombs 1. Simplicity is not a branding choice; it's one of the most powerful growth strategies in business. 2. Complexity quietly drains cash, focus, and momentum long before founders notice the damage. 3. When something works, amplify it relentlessly before expanding into new channels or ideas. Check out Bryan's website to learn more about the brand - Eat Simple Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today! Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.
Inside Carolina's senior reporter Greg Barnes and Tommy Ashley discuss the ACC and North Carolina's recent history in the league tournament. On Sunday's Coast to Coast podcast, Sherrell McMillan brought up an interesting point when discussing the often referenced Roy Williams point about the ACC Tournament being but a mere cocktail party and not as important as the NCAA Tournament. Barnes and Ashley break down UNC's lack of success in the tournament in the past quarter century - Carolina has three titles since 2000 - and the lack of NCAA Tournament success on top of that - one Elite Eight and one Final Four since 2017 - has weakened the Tar Heel brand on the national landscape. Has Carolina's standard dropped? What does that mean for the Heels over the next decade? Those questions will need to be answered soon enough. **Call to Action:** **Subscribe:** Follow 'Inside Carolina' wherever you get your podcasts to never miss an episode! **Review:** Leave us a 5-star review on Apple Podcasts or Spotify to help us reach more Tar Heel fans! **Visit:** Explore http://www.InsideCarolina.com for breaking news, recruiting updates, and expert commentary on all things UNC sports.This show is brought to you by Inside Carolina, the No. 1 site for UNC sports coverage and community. Visit http://www.InsideCarolina.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Lori Mukoyama is a Design Principal and Global Hospitality Leader at Gensler, shaping hotel experiences across cities from Chicago to Tokyo. With a background in boutique retail and large-scale hospitality design, she focuses on the tactile and emotional details that shape guests' experience of a space. Susan and Lori talk about design details, destination differences, and the future of guest experience. What You'll Learn • What designers actually control in a hotel, from doorknobs to pillows • Why "15 feet and down" shapes the entire guest experience • When hotel design should feel nothing like your own home • How hospitality design differs across the U.S., Latin America, and Japan • Why historic hotel renovations are booming right now • Smart ways brands balance global standards with local culture • How remote work is changing the layout of hotel rooms • Why giving designers time to create a concept story matters • How designing for a "guest muse" transforms spaces and furniture choices • The coming shift toward multi-generational hotel room design • Why sustainability innovation is the hospitality industry's next big challenge *** Our Top Three Takeaways Great hotel design happens "15 feet and down." While architecture shapes the overall building, the details closest to the guest create the emotional experience. Designers focus on the elements people physically interact with — floors, furniture, materials, lighting, and textures — because those are what guests touch, hear, and notice as they move through the space. These tactile details ultimately shape the hotel's feel. Global hotel brands succeed when they combine standards with local culture. Brand standards provide a framework, but the most compelling hotels interpret those standards through local context. Designers use local materials, cultural references, and regional inspiration to create spaces that feel authentic rather than generic. The goal is to keep the brand direction while ensuring each hotel reflects its city and community. Hotel design is evolving around new ways people travel and work. Remote work and blended travel have changed how guest rooms are designed. Desks are increasingly positioned to face the room instead of the wall, with lighting and acoustics designed to support video calls and longer stays. Hotels are also expanding into experience-driven spaces like wellness areas and social saunas, reflecting the idea that "offline" experiences are becoming a new form of luxury. Lori Mukoyama on LinkedIn https://www.linkedin.com/in/lori-mukoyama-4a71a57/ Gensler https://www.gensler.com/expertise/hospitality Gensler's annual Design Forecast identifies the top trends shaping the future of the built environment in the age of rapid technological and environmental transformation. You can learn more and download this year's report here. [https://www.gensler.com/publications/design-forecast/2026] Cayuga Hospitality Consultants https://cayugahospitality.com/ Hive Marketing https://www.hive-marketing.com/
Matt Sciannella unveils Refine Labs' newest marketing stage measurement tool: the Marketing Maturity Model.Is your business doing reactive marketing? Are you market leaders? Or are you somewhere in between, trying to scale up to a stronger presence?Matt talks through the model and how to understand which stage you may be at.
A 40-year-old woman reflects on her journey of self-discovery, mental health, and personal growth, while navigating challenges and societal issues. She shares insights on procrastination, mental health, relationships, and the impact of systemic racism. The conversation also delves into family history, trauma, and the struggle for liberation. The conversation covers a range of topics including self-expression, identity, mental health, social issues, and personal growth. SaySayTheAuthor shares her experiences, struggles, and aspirations, emphasizing the importance of authenticity and self-care.TakeawaysProcrastination: Understanding the impact and challenges of procrastination.Mental Health and Self-Discovery: Embracing personal growth, navigating mental health challenges, and redefining oneself.Systemic Racism and Liberation: Addressing the impact of systemic racism and the ongoing struggle for liberation. Authenticity and self-expressionMental health and self-careChapters00:00 Reflections on Procrastination and Personal Growth06:06 Challenges of Systemic Racism and Liberation11:23 Navigating Mental Health Challenges and Medication21:27 Impact of Childhood and Emotional Awareness30:22 Setting Boundaries and Navigating Work Challenges36:39 Self-Expression and Identity42:14 Social Issues and Racism48:12 Personal Growth and Aspirations58:20 Intentionality and Self-Care
Alan Jones is a serial entrepreneur who has been on the Irish Tech News twice before. He is now involved with Mascotte.AI as their Strategic Executive Partner. Mascotte.AI are building the next interface for human-AI interaction. To find out more about this I caught up with Alan and Mao Lao Lin the founder and CEO of Mascotte.AI.Alan and Mao talk about their backgrounds, what Mascotte.AI does, AI companions, AI ethics, holo boxes and more.More about Moscotte.AI:Mascotte.AI was born out of a simple observation: The most critical business skills are the hardest to practice. For years, their team at Reblika built the world's most sophisticated digital humans for global icons like LVMH, Adidas, and David Guetta. They mastered the art of "High-Fidelity Identity." and they realised that photorealism shouldn't just be for fashion and entertainment, it should be for growth.They saw sales teams stumbling through high-stakes negotiations, healthcare providers struggling with bedside manner, and managers dreading difficult conversations. They were all practicing on the one thing they couldn't afford to lose: their people.So, Mascotte.AI was built.
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents? Agility requires marketing leaders to not only react to market changes, but to become the primary architects of that change within the enterprise. It's about transforming the marketing function from a cost center into the accountable growth engine for the entire business. Today, we are recording from eTail Palm Springs, and we're going to talk about the expanding, and frankly, more demanding role of the CMO. It's a topic that's front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become true architects of change—driving cross-functional growth, owning the P&L impact of their investments, and steering the organization through continuous transformation. To help me discuss this topic, I'd like to welcome, Ed See, Chief Growth Officer at Zeta Global. About Ed See As Chief Growth Officer, See leads the charge in accelerating the company's growth strategy. His priorities include deepening CMO and c-suite engagement, demonstrating the transformative potential of Zeta's AI-driven solutions, and helping businesses achieve measurable, high-impact marketing outcomes. Bringing 30 years of practice to Zeta, Ed was most recently a Partner in McKinsey & Company's Growth Marketing & Sales practice, focused on helping companies drive growth through modern marketing. While at McKinsey, he worked with large companies to identify growth opportunities and increase the value of their relationships with customers and consumers. His expertise includes digital strategy, digital marketing, growth and marketing analytics, segmentation, and advertising and marketing technology. Over the course of his career, Ed has advised some of the world's major brands on how to apply new capabilities, analytics, and technology to improve their marketing and sales performance. Prior to joining McKinsey, Ed was a partner at Deloitte and held leadership roles at several other companies. Ed See on LinkedIn: https://www.linkedin.com/in/ed-see-496857/ Resources Zeta Global: https://www.zetaglobal.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having Real Talk Kim as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com
Before Amy Liu built Tower28, the company that currently sells products every 10 seconds in Sephora, she was working in the beauty industry and struggling with sensitive skin. With encouragement and investments from close friends, Amy leveraged her 15+ years of experience to bet on herself and build Tower 28, a company that keeps sensitive skin at the core of its product development. During our conversation, Amy shared that she dealt with chronic eczema and sensitive skin her entire life. However, despite working in major roles at companies like Kate Sommerville and Josie Maran and having firsthand experience of how product efficacy could change her life, she still didn't feel ready to leap. Shortly after turning 40, Amy was in conversation with a former business school classmate who asked what she was waiting for. This friend affirmed her skills and experience, and then offered to invest in her dream. She reached out to other friends and family, all of whom were excited to support her vision for Tower 28. In the seven years since launching, Tower 28 has blossomed into a brand beloved by everyone from essential workers to “gym rats,” to celebrities, and influencers like Hailey Bieber and their recent collaborator, Toni Bravo.Amy offers us a glimpse into her life as CEO, mom, and lifelong advocate for clean beauty in this chat. She shared what it was like growing up in Los Angeles, in a predominantly white community, instead of a Chinese-American neighborhood. Amy details her parents' decision to move to America and why her dad, an entrepreneur, tried to dissuade her from starting a business. It's exactly this persistence that has allowed her to become a strong leader, despite having been exposed to some of the worst bosses you might imagine. Amy's leadership skills are defined by not only what she has done but also by her commitment to educating others. In the summer of 2020, she decided to develop Clean Beauty Summer School, a professional-development program that gives BIPOC founders industry access and education that they might otherwise not have access to. Amy has built a brand that is 100% compliant with the National Eczema Association and regularly gives back to minority founders. Amy Liu's story proves that a true commitment to inclusivity benefits every single one of us.Tune in as we discuss:(2:35) What Amy Learned In Her First Beauty Role At Smashbox(4:15) Growing Up In Los Angeles Without Close Proximity To Other Chinese People(6:00) Her Belief That The Beauty Industry Shapes Confidence(7:05) Her Family's Immigration Origin Story(10:48) What She Learned From Her Worst Bosses(15:00) Why Turning 40 Emboldened Her To Start Tower28(17:30) How A Friend's Investment Pushed Her To Take The Leap(21:10) The Organic Marketing Initiative That Helped Them Thrive During COVID-19(26:00) Why Eczema Affects 25% Children(30:00) The True Cost Of Creating Products For Sensitive Skin (34:18) The Secret Behind The Tower 28 Swipe Serum Concealer(37:22) Her Mission To Support BIPOC Clean Beauty Founders(46:07) Amy's Favorite Beauty And Wellness Products(49:29) Her Advice To Anyone Wanting To Take A Professional Risk(51:44) When She Feels The Most Beautiful Rate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you're listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Amy @amyliu_t28Tower 28 SOS Daily Rescue Facial Spray Hypochlorous AcidTower 28 Swipe Serum ConcealerCelluma Pro LED Light TherapyShani Darden Smooth & Glow EssentialsMARA Universal Hydrating Face Oil Sophie Pavitt Mandelic Clearing SerumRŌZ Foundation Shampoo Hosted on Acast. See acast.com/privacy for more information.
If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I get started when I only have a small budget?" Here's the truth: most founders tattoo their business idea to their arm. They fall in love with the brand, the product, the vision — and they hold on even when the unit economics don't work. But after launching Healthish to $1 million a year at close to 40% net margins, and helping thousands of DTC brands inside Foundr, I know exactly what works. In this episode, I break down the exact playbook I'd use if I were starting a brand new e-commerce business tomorrow with no audience and just a $10,000 budget. This is strategic, tactical, and based on what I've done and what I've seen work inside the Foundr ecosystem. Here's what you'll take away: Why high-margin products are non-negotiable — aim for 70-80% gross margin, lightweight, easy to ship How to allocate $2,500 to influencer seeding: gifting to 50-100 nano/micro influencers for UGC and organic reach The AI tool stack that lets you run lean: Manus, ChatGPT, Notion AI, Triple Whale, Canva Pro, and AdCreative.ai Why I'd spend $2,000 testing paid ads on warm audiences and messaging before scaling — not chasing 10x ROAS on day one How to build one strong product landing page using tools like Unbounce, ClickFunnels, or Shogun instead of a massive Shopify site The $2,000 emergency fund strategy: reserve cash for unexpected wins, scaling inventory, or paying creators who blow up If you're sitting on $10K and wondering where to start, or you've already launched but your unit economics don't work, this episode will show you the modern playbook for building a profitable DTC brand using AI, influencers, and smart budgeting. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
In this compelling episode host Myrna Young dives deep into the intricacies of emotional eating with guest Amber Romaniuk, an expert in the field. Together, they unravel the complexities of overcoming emotional eating, exploring the pathways to reconnecting with one's body and reclaiming personal power. Amber's personal journey, marked by weight loss and gain, emotional turmoil, and eventual healing, serves as a poignant backdrop for a broader discussion on dismantling limiting beliefs and understanding triggers.Delving into the mechanics of binge eating, food addiction, and emotional eating, Amber breaks down the psychological and physiological aspects that fuel these behaviors. She sheds light on how childhood experiences, societal pressures, and unresolved emotional wounds can set the stage for unhealthy relationships with food. Highlighting the significance of hormone balance and stress management, Amber articulates how these factors play a critical role in influencing eating habits, urging listeners to examine their behaviors with empathy and understanding.Key Takeaways:Understanding Triggers: Recognize the internal and external triggers that lead to emotional eating and how to address them effectively.Hormonal Influence: Learn about the significant impact of hormonal imbalances on eating behaviors and emotional well-being.Empathy and Boundaries: Discover how being an empath can influence emotional eating and the importance of setting healthy boundaries.Mindset Shifts: Implementing mindful practices and questioning techniques to differentiate between physical and emotional hunger.Resources:Amber's Website: Amber ApprovedAmber's Podcast: No Sugarcoating PodcastAmber Romaniuk on Instagram: @amberromaniukSponsors of this podcast: NOCD: If you're struggling with OCD or unrelenting intrusive thoughts, NOCD can help. Book a free 15-minute call to get started: Because healing the mind can truly change your life. https://learn.nocd.com/transform Spark Energy + Focus is offering 30% off and free shipping. Go to drinkspark.com and use code TRANSFORM at checkout. See this video on The Transform Your Mind YouTube Channel https://www.youtube.com/@MyhelpsUs/videosTo see a transcripts of this audio as well as links to all the advertisers on the show page https://myhelps.us/Follow Transform Your Mind on Instagram https://www.instagram.com/myrnamyoung/Follow Transform Your mind on Facebookhttps://www.facebook.com/profile.php?id=100063738390977Please leave a rating and review on iTunes https://podcasts.apple.com/us/podcast/transform-your-mind/id1144973094 https://podcast.feedspot.com/personal_development_podcasts/ For sponsored Brand interviews and sponsorship inquires please visit Partner With The Transform Your Mind Podcast | Myrna Young Life Coach
On this week's episode of The Professional Noticer, Andy shares a powerful perspective on a subject many people debate, but few truly understand—manners. Tune in to hear Andy explain why manners are not about outdated rules or trying to impress people, but about something much simpler: awareness of others. Listen as he shares stories about raising his sons. In a world where courtesy has become rare, Andy explains why people who consistently demonstrate awareness stand out, earn trust, and often receive greater opportunities in business and in life. Enjoyed today's episode on manners and awareness? There's much more where that came from! Wisdom Harbour is a one-of-a-kind streaming service where Andy — along with over 30 contributors — delivers original videos, stories, conversations, and encouragement designed to help people of all ages think clearly, laugh often, and grow wiser together. Brand new content is added twice weekly — the kind you actually feel good about sharing with your family, your classroom, or your team. Inside, you'll find history, science, parenting insight, encouraging stories, humor, and content for kids, teens, and adults alike. Plans starting at $27.99/year at WisdomHarbour.com
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky. Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies. Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 2. To educate listeners on the evolving world of branding and digital media Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 3. To provide actionable guidance for entrepreneurs and creators The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 4. To show how athletes and media personalities use content to expand influence Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 5. To explore the role of AI in modern marketing Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. KEY TAKEAWAYS 1. Relatability drives modern branding People connect with authenticity, not polished promotion. Talk to your audience, not at them. 2. Engagement matters more than follower count Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 3. Social media requires presence and accessibility High-profile clients expect responsiveness; being available is key to agency success. 4. Vertical video is the new standard Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built. 5. AI is an asset, not a threat Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 6. Data tells the story Success can be clearly measured through views, engagement, and growth—unlike billboards or traditional media. 7. Use “hot topics” to highlight deeper work For clients like Jalen Rose, trending sports conversations help drive attention to community-focused initiatives like his leadership academy. 8. Brand moments can start from something small Rich Eisen’s 40-yard dash evolved into a signature charity event and content anchor. 9. Entrepreneurship requires trusting your gut He left ESPN without telling anyone beforehand to avoid discouragement—because he felt the pull to build his own vision. 10. Visibility creates opportunity In the digital era, it’s not just who you know—it’s who knows you. NOTABLE QUOTES On entrepreneurship “I trusted my gut… I didn’t tell one person I was leaving ESPN because I didn’t want anyone to make me doubt myself.” On branding “People want to relate to you. They want to get to know you.” “Talk directly to your audience.” On social metrics “It’s become a lot more about engagement and views than total follower number.” On accessibility “You could be the best at your job, but if a client can’t reach you, it doesn’t matter.” On visibility “It’s not about who you know—it’s about who knows you.” On AI “AI is absolutely an asset… it helps us with research, analytics, even virality scoring.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
In this special broadcast, Nichel Anderson pulls back the veil on 20 years of creative mastery in her Manifesto journey on MOLIAE.com. This is more than a story; it is a live demonstration of completion. From the ancient MA'at principles infused in MOLIAEBeauty.com to the immutable smart contracts of the PMTR NFTs, the infrastructure of a new world is already ready and moving forward towards destinies. Listen as Nichel invites you to leap beyond the middleman and connect to a reciprocal ecosystem of giving and receiving. The timeline is now. We are the Portal. Nichel Manifesto | https://moliae.com/production/nichel-anderson-manifesto/ Nichel's Music Album | https://moliae.com/song/moliae-music-album/ Brand of MOLIAE MOLIAE.com MOLIAEBeauty.com MOLIAEWorld.com MINT.MOLIAEWorld.com Show Notes & Timeline: 0:00 – Opening Frequency 0:14 – The Sovereign Prayer 1:00 – The 20-Year Journey to Mastery 1:26 – MA'at Principles in Commerce: MOLIAEBeauty.com 1:33 – Digital Sovereignty: Ethereum Blockchain & PMTR NFTs 1:45 – The Sound of Completion: My Music Album 2:08 – Coded Destiny: The Symbols of PMTR 3:00 – The Leap: Why We are the Portal Thank you!
Today, I'm joined by Zack Isaacs, founder & CEO of Movemint. Movemint is an athletic events platform connecting participants, organizers, and brands through registrations, training integrations, and sponsorship marketplace. In this episode, we discuss modernizing the event registration experience. We also cover: Events driving high-intent spending cycles Growing through Strava and Meta integrations Providing race sponsors with data and analytics Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Movemint's Website: www.movemint.cc For Brands: https://www.movemint.cc/brands For Organizers: https://www.movemint.cc/why_movemint - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:08) Zack's background (02:10) Movemint's atomic unit (03:21) Legacy platform gaps and opportunities (04:30) High-intent spending cycles (05:12) Prioritizing organizers and brands (07:00) Movemint for Brands launch (08:05) Strava's community playbook (09:40) Small to large organizer evolution (11:15) NYC Marathon vs. tech-enabled events (12:01) Building community on other platforms first (13:20) Strava and Meta integrations (14:10) Training data driving event signups (15:10) Run club boom and COVID tailwinds (16:10) Design and UX differentiation (18:05) Olia Birulia: Strava Routes designer (19:25) Speed vs. quality (21:15) Hiring from network (23:25) Endurance athletes as employees (24:47) Movement for Brands (26:00) Brand sponsorship data and analytics (28:10) Race photography and brand tracking (29:10) Sponsorship marketplace mechanics (30:05) Gravel and road running focus (31:11) High Rocks and triathlon growth (32:00) $3.2M raised across pre-seed and seed (33:15) Strava's co-founder on board (34:00) Building profitable and enduring business (34:36) Conclusion
What do you do when your industry feels different, inquiries feel slower, and the strategies that used to work don't hit the same way anymore?In this episode, I'm sharing a conversation that originally aired on Laura Esmond's podcast, where we talked honestly about what's working in marketing in 2026, how photographers can build more stability in uncertain seasons, and why diversification matters more than ever. We go beyond surface-level strategy and into the real mindset shifts required to keep moving when business feels unpredictable.Laura and I talk about the trust gap that many business owners are feeling right now, why buyers need more touch points before they say yes, and how building a personal brand creates deeper connection than polished marketing alone. We also dive into affiliate marketing, evergreen content, Pinterest, in-person community building, and the importance of taking action instead of waiting to feel fully clear.In this Episode:Trust takes more touch points now. Diversification creates stability. Clarity comes from action. Find It Quickly:00:00 - Why this conversation feels timely for photographers04:32 - What's changing in buyer behavior and trust07:17 - The importance of real-life connection and trust touchpoints14:53 - What diversification really means (and where to start)15:50 - Affiliate marketing as a scalable revenue stream22:56 - Brand authority and building optional income paths32:47 - Evergreen content, Pinterest, and long-term strategy41:10 - The most stabilizing next step during a slow seasonMentioned in this Episode:PhotoBoss® CommunityAffiliate JumpstartAffiliate BossHobby to Pro ToolkitPitchPower Email TemplatesWalking PadConnect with Laura:Website: lauraesmond.comPodcast: With Laura EsmondInstagram: instagram.com/reeseandcoportraitsIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>
Dr. Mark Young, the Founder and CEO of Jekyll & Hyde Advertising, a powerhouse agency that's been helping challenger consumer brands break through the noise and scale into household names with billions of revenue and exits for nearly three decades.He's also the host of the CPG insiders podcast, the number 2 podcast in all consumer packaged goods niche.Mark is also the author of a new book 27 Unbreakable Rules of Retail, how to build a $100M+ brand in brick and mortarMark is not your average marketer — his background blends neuroscience, persuasion, and behavioral psychology with decades of hands-on experience in CPG and direct-response advertising. Through his agency, Jekyll & Hyde, he's helped hundreds of emerging brands launch, grow, and dominate retail shelves and online marketplaces.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of brick-and-mortar retail in the consumer products industry.Challenges faced by e-commerce brands in a competitive market.Strategies for successfully entering physical retail spaces.The significance of product differentiation and authenticity in retail.The impact of traditional media, especially television, on brand awareness and consumer demand.The concept of SKU rationalization and its role in retail product selection.The necessity of creating consumer demand before approaching retail buyers.Understanding the economics of media buying and the Media Efficiency Ratio (MER).The principle of "Who Not How" in building a successful business team.The role of AI as a collaborative tool in enhancing business strategies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Dr. Mark Young, CEO of Jekyll and Hyde Advertising. Mark shares his expertise on building $100 million consumer brands in brick-and-mortar retail, emphasizing that 80% of product sales still occur offline. He discusses the challenges of retail entry, the importance of unique, premium products, and the power of TV advertising to drive demand. Mark also highlights the value of expert partnerships and leveraging both human intuition and AI, offering actionable advice for e-commerce brands aiming to succeed in physical retail.Here are the 3 action items that Josh identified from this episode:Prove Demand Before Approaching RetailersBuild real consumer pull through DTC + paid media (TV, social, influencers). Retail buyers want evidence of demand, not Amazon screenshots. Come in with a buyer-ready pitch showing how you'll drive traffic to their stores.Position Your Product as a Clear Upgrade or Category ExpanderEnsure your SKU hits at least one winning lever:Premium trade-up (higher-margin, innovative)Demographic expander (brings new shoppers)Category expander (increases consumption)If your product is a “me-too” item, it won't make it onto shelves.Build a Retail-Ready P&L With Strong Margins & Media PlanYou need minimum 5:1 markup and a funded media strategy (TV recommended) to support retail sell-through. Retailers expect marketing that drives velocity—without it, your product risks getting cut during SKU rationalization.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonChatGPTShopifyHelium 10IRI (Information Resources, Inc.)Meta AdsWRTVJekyll+Hyde LabsCPG InsidersThinking, Fast and Slow"Who Not How" by Dan Sullivan and Ben Hardy"The Science of Scaling" by Dr. Ben HardyPrimal IntelligenceWalmartShark TankThe Home DepotDan SullivanSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
Brand building and business skill development are not the same, so it's important for internet entrepreneurs not to get distracted by shiny-object marketing tactics like miracle funnels and ad scripts at the expense of the bigger picture. Today Jill shares her "three M's" framework for building a powerful personal brand—Mastery (expert content), Methodology (your signature system), and Me (personal, human stories). A strong brand is an anti-fragile asset that compounds over time, while duct-taped-together strategies are easily disrupted by algorithm changes or shifting buyer behavior. Granular tactics like A/B testing, copy optimization, and funnel building absolutely have their place, but only as skills developed alongside consistent brand-building, not as substitutes for it. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Third-party risk is no longer a background concern for healthcare organizations -- it is a frontline challenge. Jason Kor, Principal at HITRUST, works on the company's third-party risk management team, helping enterprises understand the security risk embedded in their supply chains. The numbers tell a stark story: according to Security Scorecard, 99% of the world's 2,000 largest companies are actively connected to a vendor that has experienced a breach in the past 18 months. And Verizon's Data Breach Investigations Report shows that the share of breaches tied to a third party has doubled year over year. HITRUST exists precisely to help organizations move from awareness to action. HITRUST will be at HIMSS 2026 in Las Vegas, March 9-12, at Booth 11307. Stop playing whack-a-mole with vendor risk -- step into the VR challenge and win prizes. For organizations already holding a HITRUST certification, the team has something else waiting: a trophy recognizing the commitment to independent, external audits and rigorous security standards. For those exploring certification for the first time, the booth is a chance to understand how HITRUST compares to alternatives like SOC 2 questionnaires -- and why scalability and risk reduction make it the stronger choice for supply chain assurance. Kor puts it plainly: the audits are time-consuming and expensive because they are effective. And at the end of the process, someone reads that report and makes real business decisions based on what it contains. Two major themes converge at this year's event: supply chain risk and AI. HITRUST has already launched an AI security assessment offering, and new CSF releases are on the horizon, including a report center feature enabling online review of assessments for anti-fraud and continuous monitoring purposes. On Tuesday, March 10, 2026, from 11:10 AM to 11:30 AM, Kor will deliver a 20-minute session titled "Understanding AI Security Risk -- The New Blind Spot in TPRM and Supply Chain Resilience." The session addresses a rapidly evolving challenge: as organizations build their own generative AI tooling -- or work with third parties that have integrated AI into their products -- questions around data sovereignty, input handling, and model provenance become critical, especially in healthcare where electronic health information is at stake. Also on the HIMSS 2026 agenda from HITRUST: Ryan Patrick, Executive Vice President of TPRM Customer Solutions, joins John P. Houston of UPMC and Chuck Christian of Franciscan Health for a Brunch Briefing titled "Building Secure, Compliant, and Resilient Healthcare Systems Together" on Tuesday, March 10, 2026, from 10:30 AM to 11:45 AM at Level 1, Casanova 505. The session offers practical strategies, frameworks, and real-world lessons for organizations looking to reduce risk, enhance protection, and advance trust in an evolving threat and regulatory landscape. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Jason Kor, Principal, HITRUSThttps://www.linkedin.com/in/securityconsultantcissp/ RESOURCES HITRUST: https://hitrustalliance.net Jason Kor Session -- Understanding AI Security Risk -- The New Blind Spot in TPRM and Supply Chain Resilience (Tuesday, March 10, 2026, 11:10 AM - 11:30 AM): https://app.himssconference.com/event/himss-2026/planning/UGxhbm5pbmdfNDMyMTMxOA== Building Secure, Compliant, and Resilient Healthcare Systems Together -- Brunch Briefing (Tuesday, March 10, 2026, 10:30 AM - 11:45 AM): https://app.himssconference.com/event/himss-2026/planning/UGxhbm5pbmdfNDMzNzQwMQ== HIMSS 2026 Global Health Conference and Exhibition: https://www.itspmagazine.com/cybersecurity-technology-society-events/himss-global-health-conference-amp-exhibition-2026 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Jason Kor, HITRUST, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, third-party risk management, TPRM, supply chain risk, healthcare cybersecurity, HIMSS 2026, AI security, generative AI risk, HITRUST CSF, cybersecurity certification, data sovereignty, electronic health information, vendor risk management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Get the atlas out because this week we're analysing some of the world's smallest countries! We've got for you Brunei, the Vatican City and how about we take a trip to Andorra?Elsewhere, Chris can now talk to his house to turn off a lightbulb: so is humanity getting lazier and lazier? If you know the answer to that or anything else, do get in touch: hello@ohwhatatime.comAnd from now on Part 1 is released on Monday and Part 2 on Wednesday - but if you want more Oh What A Time and both parts at once, you should sign up for our Patreon! On there you'll now find:•The full archive of bonus episodes•Brand new bonus episodes each month•OWAT subscriber group chats•Loads of extra perks for supporters of the show•PLUS ad-free episodes earlier than everyone elseJoin us at
Join us for a special live episode of Bred to Perfection this Monday, February 23rd at 6 PM as we return after a six-week break with "The Come Back Show." We've missed you, and we're ready to talk about what matters most: breeding and developing true strains of chickens and gamefowl. Whether you're a long-time member of the Breeders Academy or a dedicated follower of the Bred to Perfection Podcast, this episode is packed with valuable insights and exciting updates you won't want to miss. What to Expect: A warm welcome back and updates, including Kenny's hip recovery and Nancy's latest chicken adventures Major announcements for Breeders Academy members Brand-new Master Classes A dedicated Health & Disease Prevention section Upcoming Members Roundtables Our updated live show schedule: Mondays and Fridays, plus Wednesday Roundtables Guest previews featuring Brian Reeder and Peter Brown A deeper dive into serious breeding topics and strain development A live Q&A session, where we answer your most important questions about breeding Mark your calendar now and come prepared. Gather your questions so we can address the topics that matter most to you and your breeding program. We're excited to reconnect, refocus, and move forward together, stronger and more dedicated than ever. See you Monday at 6 PM. See ya there! Kenny Troiano Founder of "The Breeders Academy" We specialize in breeding, and breeding related topics. This includes proper selection practices and the use of proven breeding programs. It is our mission to provide our followers and members a greater understanding of poultry breeding, poultry genetics, poultry health care and disease prevention, and how to improve the production and performance ability of your fowl. If you are interested in creating a strain, or improving your established strain, you are in the right place. We also want to encourage you to join us at the Breeders Academy, where we will not only help you increase your knowledge of breeding and advance your skills as a breeder, but improve the quality and performance of your fowl. If you would like to learn more, go to: https://www.breedersacademy.com #BredToPerfection #BreedersAcademy #PoultryBreeding #Gamefowl #ChickenBreeders #StrainDevelopment #BackyardPoultry #MasterBreeders #PoultryHealth #DiseasePrevention #LivePodcast #BreedingProgram
A company we love, and one you may have heard of, called Dayspring, helps direct their branding by asking the question, "what do we want people to walk away feeling after they've encountered a Dayspring product?" Do we want them to feel seen, loved, or encouraged? And what can we do to make customers want to return after an encounter with our products? These kinds of branding questions aren't just for companies! 2 Corinthians 5:20 says that, "we are Christ's ambassadors and God is making his appeal through us." In other words, we are Christ's BRAND ambassadors! Take a moment and ask yourself the question: how well am I representing God's brand at work? When people encounter me, do they walk away feeling seen, loved, and encouraged? Think of one thing you can do today that will make those around you want to return to Christ.
In this episode Anna sits down with Dr. Brigitte Bojkowszky, global brand identity strategist and founder of Bridget Brands, to unpack the real reason so many high-achieving women leaders get stuck at the next level: they're trying to build a brand from the outside in, without first reconnecting to who they actually are. Listen and Learn: The hidden cost of “hollow marketing” (and how to tell if you're doing it) The three pillars of the entrepreneurial branding journey How to tell if your mindset is built for entrepreneurship (and how to change it if it isn't) Powerful identity questions to help you reclaim your voice, your message, and your next chapter Branding doesn't begin with a logo, a website, or a perfectly curated feed. It begins with identity. And if you feel like your identity and outer presence aren't aligned, this episode is for you. Resources Mentioned in the Show: I Am Becoming Retreat Quotes to Remember: Authenticity is not a strategy, it's a state of being. Failure is part of success. Whatever you believe to be true is going to be true for you. Journal Prompts: Who am I committed to becoming? What truth am I not voicing? Who am I when I stop trying to be someone else? Connect with Brigitte: Website LinkedIn Instagram YouTube Podcast Connect with Anna: Monday Morning Mojo Facebook Group Facebook Instagram Watch the Monday Morning Mojo Video on YouTube To learn more about coaching with Anna visit coachannagibbs.com To learn more about the supplements and products Anna uses to improve her overall health and well-being visit: https://plexusworldwide.com/annagibbs Learn more about the makeup and skincare company Anna uses that also makes donations to important women's causes. It's bigger than beauty.
In this episode Yosef and I cover 30 pages since I was away at the KU Sports Performance Clinic the week prior. We dive into the greatness of Coach Bondarchuk, Speed-Strength terminology, stretch shortening cycle, topography of movements, explosive/reactive strength, reaction times, and more...___Download The Supertraining Reading Planhttps://strengthcoachnetwork.com/stBuy Supertraining to Read Along with Ushttps://uaconcepts.com/product/supertrainingHawkin Dynamics
Your Brand Is Your Business Outfit: The Unspoken Rules of Brand Identity That Drive Real GrowthGuest: Lexy Rubin, Owner and Creative Director of Rubin Design Company Host: Julie RigaOverviewIn this episode of the Stay On Course Podcast, Julie Riga sits down with Lexy Rubin, Owner and Creative Director of Rubin Design Company, an award-winning branding agency in South Florida. Lexy is a purpose-driven brand strategist whose career spans NASA internships, New York City corporate branding, and 11 years building her own legacy as a founder.Together, they explore what it truly means to build a brand that connects and stands the test of time. From first impression psychology to the rise of AI in design, this conversation delivers authentic growth strategies for entrepreneurs and business leaders ready to elevate their brand.Your Brand Is Your Business Outfit: The Unspoken Rules of Brand Identity That Drive Real GrowthAbout Lexy RubinLexy Rubin is the owner and creative director of Rubin Design Company, a South Florida-based branding agency offering custom logo design services, brand identity design, and brand strategy consulting nationwide. A graduate of the Rhode Island School of Design, she became the first graphic designer to intern at NASA's Kennedy Space Center, then worked with Bath and Body Works and L'Oreal in New York City.Fun Fact: Lexy's favorite food is Chicken Romano from the Cheesecake Factory.Key Topics DiscussedWhat Is a Brand, Really? Your brand is your business's first impression. It is the outfit your company wears every day. It shapes purchasing decisions, team recruitment, and client trust before a word is spoken.Why Professional Branding Matters in 2026 Working with a professional logo designer or corporate branding agency is your foundation. With AI everywhere, authentic human-crafted brand identity is a genuine competitive advantage. Apple, Nike, and Starbucks invest heavily in branding because perception is everything.The AI Question Every Business Owner Is Asking Can AI replace custom logo design services? Lexy says not at the soul level. There is an emotional and spiritual dimension to brand identity that no algorithm can replicate. Investment in professional brand strategy consulting is more urgent than ever.Branding Trends for 2025 to 2026 Typography is king, with bespoke typefaces driving personality across logos, websites, and cards. Motion graphics are replacing static visuals. Video-first design is now expected. If your brand has not been refreshed in ten or more years, it is outdated.You Are the Brand Your personal leadership presence and business brand are inseparable. In the age of AI cloning, being authentically yourself is your single most powerful asset.Memorable Quotes"Your brand is basically your first impression. It is the outfit your business wears.""The real, authentic version of yourself is going to be craved now more than ever because of AI.""There is a magical recipe to great brand identity: part logic, part skill, part soul."Key TakeawaysYour brand is your foundation. Get it right before you scale.Authenticity is your superpower in a world of AI-generated content.Every touchpoint is a brand moment: your logo, LinkedIn, and background.Refresh your visual identity as trends and audience expectations evolve.You are the brand. Leadership presence and professional branding are inseparable.Connect with Lexy RubinWebsite: www.RubinDesignCo.comLinkedIn and Facebook: Rubin Design CoConnect with Julie RigaWebsite: julieriga.com/leadCoaching: Learn more about leadership coaching and transformation#BrandIdentity #StayOnCourse #AuthenticLeadership #PurposeDrivenBusiness #BrandingTips2026Subscribe to Stay On Course wherever you listen to podcasts. Share this episode with any business owner who needs to hear this.
Governor Gavin Newsom is planning a $19 million dollar marketing campaign to change the national perception of California. For more, KCBS' Steve Scott spoke with KCBS Insider Phil Matier.
The world has been thrust into another war that is now forcing us to confront our biases, are prejudices, and our morals. The narrative of war is consuming. At its root is hatred, judgement and death. This narrative over powers and too often leads people to lean into its voice rather than the voice of God. More then ever, this is a time to lean into the path that God has called you for. Your gifts and talents are not to be waisted but used and exercised. The path is not easy, the suffering all but guaranteed, but the rewards are the heart of our Father. #BardsFM_TheAmericanBrand #GiftsAndTalents #TakeUpYourCross Bards Nation Health Store: www.bardsnationhealth.com EnviroKlenz Air Purification, promo code BARDS to save 10%: www.enviroklenz.com EMPShield protect your vehicles and home. Promo code BARDS: Click here MYPillow promo code: BARDS >> Go to https://www.mypillow.com/bards and use the promo code BARDS or... Call 1-800-975-2939. White Oak Pastures Grassfed Meats, Get $20 off any order $150 or more. Promo Code BARDS: www.whiteoakpastures.com/BARDS BardsFM CAP, Celebrating 50 Million Downloads: https://ambitiousfaith.net Morning Intro Music Provided by Brian Kahanek: www.briankahanek.com Windblown Media 20% Discount with promo code BARDS: windblownmedia.com Founders Bible 20% discount code: BARDS >>> TheFoundersBible.com Mission Darkness Faraday Bags and RF Shielding. Promo code BARDS: Click here EMF Solutions to keep your home safe: https://www.emfsol.com/?aff=bards Treadlite Broadforks...best garden tool EVER. Promo code BARDS: TreadliteBroadforks.com No Knot Today Natural Skin Products: NoKnotToday.com Health, Nutrition and Detox Consulting: HealthIsLocal.com Destination Real Food Book on Amazon: click here Images In Bloom Soaps and Things: ImagesInBloom.com Angeline Design: AngelineDesign.com DONATE: Click here Mailing Address: Xpedition Cafe, LLC Attn. Scott Kesterson 591 E Central Ave, #740 Sutherlin, OR 97479
Happy International Women's Day! Welcome to this very special bonus episode in partnership with our friends at amika. Today we're coming at you LIVE from the brand's Brooklyn HQ to chat with the two of the women behind one of the most successful growth stories in modern beauty: amika CEO Chelsea Riggs and Director of Diversity, Equity and Impact, Gianne L. Doherty. In an industry that often feels cut-throat and transactional, amika has spent 15 years proving that being a “friend to all” is actually the ultimate business strategy. Tune in as we discuss: Why amika's philosophy of “rising tides raise all ships” is the blueprint for the next generation of female founders via amika's Rooted in Growth initiative. Nice guys don't finish last? How staying true to core values – like B-Corp certification and net-zero goals gives amika a competitive edge.Gianne shares how amika moves beyond buzzwords to embed equity into their R&D and product testing for every hair texture and identity.Scoop alert! We get a sneak peek of their by-popular demand bodycare collection drop that's in partnership with Forested, a women-led organization that supports both people and the planet through climate-positive, community-centered farming practices. Chelsea explains the internal culture of “radical candor” that helps make amika a “Great Place to Work” for three years runningPssst! In honour of Women's Day and for a limited time only, get 20% off all amika products using code BreakingBeauty20 on loveamika.com from March 8th to March 15th 2026. And for any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea RiggsSaie Founder Laney Crowell on the Brand's Cool Girl SecretsLive Podcast! Dupe Culture, Wellness Musts, Skincare That Makes a Difference and *The* Colour of The Year With Jenny Bird & Laney Crowell Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here. Subscribe to our YouTube Channel to watch our episodes! *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Interview Date: February 22nd, 2026Episode Summary:In this interview, Maycee Steele shares how she went from being a Kansas City convention kid to building a sustained LA career—booking major moments like Taylor Swift (Billboard Music Awards), Doja Cat (Coachella), and working with J.Lo, before becoming widely recognized through Tate McRae's tour. She breaks down what tour life actually looks like (buses, no hotels, arena call times), how relationships and reputation lead to direct bookings, and why branding (including her red hair era) can help you stand out—but only if the training and consistency back it up.She also gives practical advice on moving to LA, networking, staying versatile, protecting your mental health on long jobs, and building multiple income streams through brand deals and social media representation (CAA)—plus the reality check that even at a high level, you may still have to audition (like she did for Demi Lovato).Show notes:0:00 — Official intro + major tour credits8:02 — Convention circuit wins: Velocity + Radix12:13 — Moving to LA with two-year deadline13:01 — Assisting Kyle Hanagami; early LA grind13:36 — First big break: Taylor Swift BBMAs14:26 — Doja Cat Coachella career momentum15:24 — Career peak pre-COVID slowdown16:10 — Red hair branding strategy explained18:16 — J.Lo era; reverting to brunette20:18 — Booking Tate McRae tour process23:38 — Tour chemistry + family dynamic31:42 — Tour bus life + arena schedules39:10 — Brand deals vs. tour income breakdownBiography:Maycee Steele is a Los Angeles based professional dancer from Kansas City known for her powerful stage presence and strong on camera performance quality. She has performed on The Oscars, The Grammys, the Billboard Music Awards, and the Latin American Music Awards.Maycee has completed three major international arena tours, including the Think Later World Tour and the Miss Possessive Tour with Tate McRae, and a world tour with Maluma. She also recently booked the Demi Lovato Tour, further solidifying her status as a top tier commercial touring dancer.Her music video credits include She's All I Wanna Be and It's Ok I'm Ok by Tate McRae, and No Broke Boys by Tinashe.Throughout her career, she has performed alongside global artists including Jennifer Lopez, Doja Cat, Taylor Swift, Maluma, and Dove Cameron. Maycee is also recognized for co creating the viral #CuffItChallenge, and she continues to expand her career across touring, television, film, and digital media.https://www.instagram.com/mayceesteele/
Big Sal from Peshtigo has been sitting on this one since October — and he is done waiting. Rashan Gary is gone, the farewell graphic was apparently the work of a very thoughtful hacker, and Sal has the receipts on one of the great statistical magic tricks in recent Packers history. Gary led the entire NFL in sacks after Week 7 — then recorded ZERO sacks and ZERO tackles for loss from Week 8 through the end of the playoffs. Three hundred and thirty-seven players outproduced him down the stretch. Sal breaks down exactly why those first seven weeks happened: Micah Parsons was drawing every double team in America, handing Gary clean one-on-ones all day. That's not a breakout. That's arithmetic. This isn't the first time — Gary ran the exact same hot-start, cold-finish pattern in 2023, and Gutekunst signed the $96 million extension anyway. Now the Packers move on with Lukas Van Ness — two career starts — as the next man up. The cap space is real. The pass rush is still a question. Subscribe, leave a review, and tell a friend. Tell them to watch the whole season. Not just the first seven weeks. LET'S GO PACK. This episode is brought to you by PrizePicks! Use code PACKDADDY to get started with America's #1 fantasy sports app. https://prizepicks.onelink.me/LME0/PACKDADDY To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast Help keep the show growing and check out everything I'm building across the Packers and NFL world: Support: Patreon: www.patreon.com/pack_daddy Venmo: @Packernetpodcast CashApp: $packpod Website: https://nfldraftgrades.com/ My Board: https://nfldraftgrades.com/board/83a18c42-7a0b-4590-8d1b-453e49840d02
What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you've intentionally created for them? Agility requires not just reacting to consumer behavior, but proactively re-architecting the entire purchase journey based on what the data tells you they *truly* need, even before they know it themselves. Today, we are here at eTail Palm Springs, and we're going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We'll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided, trust-based experience that actually simplifies decision-making and leads to conversion. To help me discuss this topic, I'd like to welcome Dan Bennett, CMO at Furniture.com. About Dan Bennett Dan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he's reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands.Before Furniture.com, he was CMO at Packable, a Carlyle-backed e-commerce platform that grew into Amazon's largest third-party marketplace partner and reached a $2 billion valuation. Earlier, Dan spent over a decade leading digital and brand strategy at McCann and Grey, driving growth for global names like P&G, Facebook, Microsoft, and Nike.Dan brings a focus on clear priorities, fast execution, and building teams that fuel sustainable growth. Dan Bennett on LinkedIn: https://www.linkedin.com/in/bennettdaniel/ Resources Furniture.com: https://www.furniture.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company