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On this episode of I Am Refocused Radio, I sit down with visionary author, speaker-coach, and business strategist Patty Aubery — the force behind the billion-dollar brand Chicken Soup for the Soul Enterprises, President of The Canfield Training Group and author of 14 New York Times bestselling books. We dive deep into her journey from navigating big business to guiding speakers, authors, and trainers to confidently share their stories. Patty breaks down how storytelling isn't just a tool—it's the framework for building purpose-driven influence, avoiding costly detours, and turning your vision into reality. Whether you're ready to build around your message, wrap a product or service around your mission, or craft a killer keynote—this conversation is your roadmap to stepping into impact.https://www.pattyaubery.com/Become a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.Thank you for tuning in to I Am Refocused Radio. For more inspiring conversations, visit IAmRefocusedRadio.com and stay connected with our community.Don't miss new episodes—subscribe now at YouTube.com/@RefocusedRadioThank you for your time.
Steve, Miss Beka Sue, Jeff, Tim & Ryan wonder why people go so crazy for a very average bourbon. TBD music by Kevin MacLeod (incompetech.com). Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com Join the revolution by adding #ABVNetworkCrew to your profile on social media.
The Solar Car That Charges Itself While You Live Your LifeGrowing up, I always wondered: why can't cars just recharge themselves as we drive? Turns out, someone finally built exactly that.Robert Hoevers and his team at Squad Mobility created a solar-powered city car that does something brilliantly simple—it charges itself. There's a solar panel on the roof that continuously feeds the battery whether you're parked at the grocery store, sitting in your driveway, or cruising around town.The engineering is impressive, but the user experience is even better. For most people living in sunny climates—anywhere between 45 degrees north and 45 degrees south latitude (roughly Spain to South Africa)—you'll never need to find a charging station. Ever.Here's the reality: the average person drives about 12 kilometers a day for daily errands. School runs, grocery shopping, meeting friends. The Squad solar car has a 150-kilometer maximum range, and the sun replenishes what you use. You just drive it, park it, and forget about charging infrastructure entirely.This is what smart urban mobility looks like. It's street legal with proper crash structures, seat belts, and rollover protection. It tops out at 45 or 70 kilometers per hour depending on which model you choose—fast enough for city streets, not built for highways. In Europe, you only need a moped license for the slower version.The design sits somewhere between a golf cart and a Smart car, which makes perfect sense. Squad isn't trying to replace your family vehicle. They're solving the "second car" problem—those short daily trips where driving a massive SUV feels ridiculous.The market is responding. Squad Mobility has over 5,300 pre-orders and secured 1.5 million euros in European subsidies. They're currently crowdfunding on Republic to bridge the final gap before production starts in about a year.What surprised me most? Ten percent of their pre-orders come from American gated communities and golf cart neighborhoods. These communities already understand the value of compact, efficient vehicles for daily errands. Squad just made them solar-powered and street legal.Yes, you need consistent sunlight. If you live in perpetually cloudy climates, you'll still need to plug in occasionally. But for millions of people in sunny regions tired of hunting for charging stations or paying electricity bills to charge their second car, Squad Mobility built the obvious solution that somehow nobody else did.Sometimes innovation isn't about reinventing the wheel. It's about putting a solar panel on the roof and letting the sun do the work.This is the future of urban mobility, and it's arriving next year. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send me a Text Message. Am I my brand? And does branding even matter when I'm a tiny, one-person creative business?In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.• Watch the video version on my YouTube channelhttps://www.youtube.com/@pattern-shift You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.comSupport the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!
Greg Chance, from Authentic Brand, presents a donation check LIVE on air to the Blue Star Mothers of America - Iowa Chapter. This year all proceeds from the Simon Conway Show Veterans Day hat went to the Blue Star Moms. Katie Ernst, Chapter Secretary, and April Conway, (Mrs. C) Chapter Vice President, share their appreciation and plans for 2026.
The ultimate pharaoh makes the ultimate agreement. In this interview, Prof. Peter Brand offers us his insights on the cultures of Egypt and Hatti around the time of the Year 21 Treaty. From the background details of diplomatic correspondence, to the larger context of empires at war, we deep-dive the history of this important treaty. Learn more about Prof. Peter Brand's work at https://memphis.academia.edu/PeterBrand. Find Prof. Brand's book Ramesses II, Egypt's UIltimate Pharaoh via Lockwood Press and all good retailers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Brand collaborations are exploding, and they're becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo's, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion. Show notes: 0:25: Playoff Beards. Popping In. A Secret Guest. Smokes To Snacks. Collab Work. Healthy, Hot & High. – The episode opens with playful banter about facial hair before previewing upcoming BevNET Live, Nosh Live, and Brewbound Live in L.A. next month. Ray highlights the return of Poppi co-founders Allison and Stephen Ellsworth to the BevNET Live stage to discuss building the modern soda category and notes Allison's recent appearance as a guest shark on "Shark Tank," including her investment in Freestyle Snacks. The hosts also spotlight upcoming programming such as CVS Health's Lauren Castro at NOSH Live, a still-secret Nosh Live guest and also urge founders to nab remaining Elevator Talk, and One-to-One meeting slots. They pivot to brand collaborations, citing Grillo's Pickles' new Zippo tie-in and its growing list of partners, as well as prolific collaborators like Mike's Hot Honey and Graza. The hosts offer advice on considerations for partnerships and co-branded products and what makes for a successful collaboration. John praises Lentiful's Thanksgiving Feast instant lentil cup, Mike is hot about Blobs' new spicy mango-guava flavor and everyone has their say about Rind's recently released raspberry-almond granola squares. Jacqui introduces a "drink your skincare" energy beverage and Mike samples a THC-infused "Soda Pot." Ray reminds listeners that Thanksgiving week gets chaotic, so those planning to attend December's BevNET Live, NOSH Live, or Brewbound Live should finalize registration soon to avoid missing out – and the inevitable post-event FOMO. Brands in this episode: Poppi, Freestyle Snacks, Grillo's, Graza, Little Spoon, Firehook, Ithaca, Alec's, Rind, Mike Hot Honey Grillo's, Hippies, Ithaca, Sonic, V8, Boulder Canyon, Aura Bora, Claussens, Fly By Jing, Daily Crunch, Lundberg Rice, Fishwife, Little Sesame, Keystone, Huer, Frank's Red Hot, Lentiful, Blobs, Huxley, Tropicana, Rind, Skinergy, Clrty! Soda Pot, Mockly
Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare BillingIn This Episode:Tony and Jimmy break down the real reasons PT content flops (and how to fix it).Why creating content that's useful always wins over “content that's hard to make.”How one YouTube video brought in 11,000 views without paid promotion.Why PT student loans might need to be capped — and what that means for the profession.The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resources:???? Tony's YouTube Channel: Learn Medicare Billing???? Dave Kittle's Channel: The Dave Kittle Show????️ Subscribe to PT Pintcast:Apple PodcastsSpotifyYouTubeConnect With Us:???? PTPintcast.com???? Instagram???? Twitter / X???? LinkedIn - Jimmy McKay
So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to listen to. Join Dan Kennedy and Sally in this classic 2016 interview as they share timeless, real-world examples to illustrate how to stand out from your competitors and avoid commoditizing your brand/business all together! MagneticMarketing.com NoBSLetter.com
If you want to learn how to start a clothing brand, how to design a clothing line, or how to build a streetwear brand that actually gets sales, this video is your full blueprint. I'm breaking down exactly how to design a viral clothing collection, pick winning product ideas, and create designs that resonate with your audience so your fashion brand can grow fast.Make Designs (with discount)
In this episode, Cinthia sits down with Cassandra Caruso, intuitive brand mentor and founder of Wild Dreams Co., to explore what it really takes for e-commerce brands to stand out in a crowded market. Together, they dive into the power of storytelling, brand energy, and integrity and how heart-centered entrepreneurs can turn their personal stories into authentic connections that build loyalty and long-term growth. Full episode shownotes here: https://digitalbloomiq.com/pod/branding-for-ecommerce-cassandra-caruso Get email updates on all podcast episode (+ SEO tips, behind the scenes, and early bird offers) here: https://bit.ly/dbiqemail Website Links: Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email. 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/
In this episode I sit down with 2 Tactical S&C Coaches. Maria has just got into TSAC while Katie has been in for 5 years. You will learn what life in TSAC is like, how to prove success for these athletes, future of the field, and more.Connect with Maria: https://www.linkedin.com/in/maria-howard-ms-cscs-9b9627225/Connect with Katie: https://www.linkedin.com/in/katie-taulbee-cscs-rscc-a07808107/___$1 Trial Membership to SCN
E a sua revista digital semanal do bizarro está de volta com a bancada formada por Mabê e Lela Brandão!Na edição desta semana, falamos sobre a mais bizarra teoria sobre a origem do Monstro do Lago Ness e uma corrida sobre Legos que leva uma mulher ao Guinness Book!〰️
Steve is BACK and kicks things off with some Golfer of the Year debate and trying to determine who should wear the crown between Scottie Scheffler and Rory McIlroy. Then he discusses Laurie Canter rejoining the PGA Tour from LIV Golf, Kai Trump's controversial LPGA debut, the FedEx Fall Finale, and Victor Perez heading to LIV!Suicide Prevention Lifeline Info: https://988lifeline.orgSupport our sponsors!'47Get FREE Shipping on ALL orders when you join the '47 Family and shop your favorite sports teams with '47 Brand!47.sjv.io/JKOKkEMERCH: Get 10% off your next merch order with code UNDERGROUND at phiapparel.co/shopAcorn Hills:Use code "GITH15" for 15% off at https://acornhillsco.com/MacGregor GolfMacGregor is one the most well-known brands in golf, winning a remarkable 59 Majors in our illustrious history, and used by all-time greats. Now we are back with a new range of products that already winning awards and accolades.https://macgregor.pxf.io/mOb6VOKenwood Beer:Visit https://kenwoodbeer.com/#finder to see who has ice cold Kenwood Beer on tap! (Must be 21+)Follow Us!Twitter:@GetInTheHolePod@UndergroundPHISteven: @StevenMcAvoy_ Instagram:@GetInTheHolePod@undergroundphiYouTube: youtube.com/@UndergroundSportsPhiladelphia#golf #PGATour #GolferoftheYear #KaiTrump #ScottieScheffler #RoryMcIlroy #GetInTheHole #fyp #subscribe
Send us a textLive with Coach Kaz-Motivitional Speaker, NIL Agent & Coach/Athlete. Join us tonight to talk about mental health, NIL, recruiting and more.www.texastrackdadpodcast.comPowered by WEARBANDShttps://wearbands.com/?rfsn=8880467.e...Support the show
(00:00:00) We are joined by 2 officials of the Lancaster County Community Foundation, CEO Sam Bressiand Executive Vice President Tracy Cutler, as well as Robin Stauffer, Executive Director of the High Foundations to talk all things ExtraGive. (00:22:16) Penn State Dickinson Law Prof. Stanley Brand, a Distinguished Fellow in Law and Government, will discuss the outcome of last Tuesday's Supreme Court retention election which has received an unusual among of national attention. Prof. Brand will also talk about the process of choosing judges in general, a combination of appointment by the Governor and voters being asked if the judges should be retained. Support WITF: https://www.witf.org/support/give-now/See omnystudio.com/listener for privacy information.
build your profitable product business with mel robbins thelotco business podcast
Send us a text5 Things Every Promo Email MUST Have (If You Want Sales!)**If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I've seen the same mistakes again and again… especially during sales season.So today, I'm walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked.This is your micro-masterclass in writing emails that convert, not collect dust in the inbox.In this episode, we cover:1. Why your subject line needs to slap, not snoozeBoring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend.2. The must-have CTA above the foldIf your audience has to scroll to find the link, you've already lost them. I break down what “above the fold” actually looks like and why clarity always wins.3. High-contrast design that people can actually readPastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails.4. Clear, non-waffly copy that respects your customer's timePromo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now.5. One email, one goalIf you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them.+ Bonus tipA little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast.• Subject Line Examples: here • My favourite contrast checker: https://coolors.co/contrast-checker • Nail Your Email Marketing Program: Learn how to create emails that convert like crazy.Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.
Joe Brand: Radio Voice of the Pittsburgh Penguins 11/21/25Now fully settled into a chair once occupied by Hall of Fame broadcaster Mike Lange, radio announcer Joe Brand has also been winning over the ears and hearts of the Penguins faithful. From his time as an intern with a minor league baseball team, to calling Sidney Crosby's equalizing goal in a chippy NHL rivalry game, Brand has blazed his own trail in a competitive field - while always acknowledging those who helped him along the way. Very special thanks to Espresso A Mano, Pittsburgh's finest coffee roasters and cafe, for partnering with Fly Penguins Fly podcast. Visit an Espresso A Mano location near you:https://espressoamano.com/Thank you for listening!! Follow the podcast on X/Twitter: @penspodJeff Taylor: @penspod_JT // Jordan DeFigio: @fidgenewtonLETS GO PENS.JEFF TAYLOR + JORDAN DEFIGIOFly Penguins Fly Podcast is produced by Jeff TaylorOriginal theme and outro music composed and recorded by Jeff TaylorMark Guiliana played drums, Ashley Taylor sang.Interested in becoming a sponsor of our podcast?Email the Fly Penguins Fly Podcast at: penspod@gmail.comShane Taylor designed and delivered our artwork.Hire Shane: shanetaylordesigns@gmail.comThis episode includes portions of the following musical selections:Fly Penguins Fly Theme composed and produced by Jeff TaylorKid Kodi by Blue Dot SessionsHardboil by Blue Dot Sessions
Send us a textIn this inspiring episode of The Global Latin Factor Podcast, influencer and content creator Vicki Rodriguez shares her powerful story — from growing up in a small Texas town to building a meaningful career in social media, brand partnerships, and Latina entrepreneurship.Vicki opens up about: ✨ Battling anxiety and shyness as a young Latina ✨ Overcoming bullying and cultural expectations ✨ Becoming a mother, finding her voice, and rebuilding confidence ✨ Creating authentic lifestyle content that resonates with the Latino community ✨ Brand deals, influencer marketing, and how to get started as a creator ✨ Mental health, therapy, and breaking generational cycles ✨ Raising strong daughters and redefining motherhood ✨ Balancing a 9–5 career with influencer life ✨ Why gratitude, healing, and self-love changed her entire pathThis is a deeply personal and motivational conversation for Latinas, content creators, moms, small business owners, and anyone chasing their purpose.If you're looking for an episode that blends culture, resilience, mental health, entrepreneurship, and Latina empowerment, this is for you.
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Most creators start small, but Glasvin went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of Glasvin, to uncover how he grew a simple idea into a multi-million-dollar brand. David didn't rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a multi-million-dollar business The key strategies for building early traction and customer loyalty Lessons learned from creating a high-quality product and scaling operations Whether you're launching your first product or preparing to scale, David's story is packed with practical lessons on building a high-quality brand that lasts—and how a simple, well-executed approach can grow your business faster than you imagined. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Glasvin Website SOMM AI
Even the most well-intentioned brands have hidden friction points buried throughout their customer journey — small, avoidable moments that quietly push ideal customers away. In this episode, Sonia Thompson, Inclusive Growth & Customer Experience Strategist, breaks down the most common friction patterns she uncovered while reviewing 50 brand websites across industries, markets, and brand sizes. You'll learn how gaps in representation, inclusive language, accessibility, and customer experience create invisible barriers that limit growth, reduce conversions, and weaken customer trust. Sonia shares real examples, surprising insights, and practical takeaways to help you identify (and eliminate) the friction costing your brand valuable engagement, loyalty, and revenue. If you care about inclusive marketing, customer acquisition, growth marketing, or building a customer experience designed for belonging, this episode will show you exactly where friction hides — and how removing it can transform your results. Get the roadmap billion-dollar brands use to win today's customers - https://inclusionandmarketing.com/roadmap/
Rene Federico is US Head of Marketing at Primark, the global fashion retailer known for its affordable, stylish offerings. Federico discusses Primark's growth in the US, including its expansion plans and the unique in-store experience that sets the brand apart. She shares insights on adapting Primark's messaging for American consumers, the importance of brick-and-mortar retail, and the company's first US brand campaign. Federico also covers strategies for building brand awareness, the role of social media and influencer marketing, and what shoppers can expect when visiting a Primark store. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
Think you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta.Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google.If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated growth opportunity. Miranda proved it's possible to find incremental customers, better ROAS, and massive scale—all while simplifying your account structure.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Miranda and Cuddle Clones(07:54) The Journey from Zero to $80,000 a day.(13:27) Targeting, Media Buying and Creative on AppLovin(17:03) Understanding AppLovin(19:38) Analyzing Customer Behavior and Incrementality(22:59) Fermat: Optimize Shopper Experience with AI(23:53) Limitations on AppLovin and Final Thoughts(31:15) Crafting Compelling Ads(37:24) Analyzing Successful Ad Elements(42:17) Targeting and Audience Engagement(46:27) Brand Recall and Interactions(50:25) Utilizing AI for Ad Optimization(53:35) Creative Diversity and Longevity(58:41) Final Thoughts(01:03:08) Save Money and Connect Your Marketing Channels with Channable—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connect with Miranda on X: https://x.com/mirandpettingerCuddle Clones: https://cuddleclones.comAppLovin: https://www.applovin.com/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comSponsor Offer | Channable (Mention Ecommerce Evolution): https://channable.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how skippable and non-skippable ads affect brand recall, salience, and conversions. They discover that the choice between ad types matters less than how engaging your creative is, and that the skip button creates surprising attention effects.Topics covered: [01:00] "Make Ads Skippable or Not: The Impact of Ad Type on Brand Recall, Salience and Conversion Rate"[03:00] Eye tracking reveals the skip button effect[04:00] Which format drives better brand recall?[05:00] Non-skippable ads win on long-term salience[06:00] The gravitational force of the skip button[07:00] Front-load emotion to stop the scroll To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Bauerová, R., & Kopřivová, V. (2025). The impact of ad type on brand recall, salience, and conversion rate. Silesian University in Opava. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world—over 400 million followers across platforms. Elizabeth shares the career journey that took her from freelancer to running social for one of the most iconic storytelling brands, including how she grew Nat Geo's Instagram from 250M to 270M and TikTok from 2.5M to 9M. We unpack how Nat Geo stays relevant in today's cultural landscape, how her team uses UGC, storytelling, and new formats to reach global audiences, and what creators and marketers can learn from building social strategy at scale.Key Takeaways:// How to grow a legacy brand on social: The frameworks Nat Geo uses to stay culturally relevant while staying true to its roots.// The power of UGC at scale: Why user-generated content fuels @NatGeoYourShot and how it drives community, not just reach.// Building strategy for massive audiences: How Elizabeth approaches content for 400M+ followers across seven platforms.// Career lessons for social pros: How early internships, freelancing, and experimentation shaped her career—and how creators can follow a similar path.// Team building in social: What it takes to scale from platform manager to leading a multi-platform social team.// The role of storytelling in modern social: How Nat Geo blends cultural moments, trends, and visual storytelling to stay top-of-feed.Connect with Elizabeth: LinkedInFollow Nat Geo: NatGeoYourShot | NatGeo____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Part 1 - In this episode of Legends of the Brand, host Phil Gordon sits down with Luka Grilc, General Manager of the Alpine Business Unit at Nordica and Tecnica Group, to explore the human side of one of skiing's most iconic brands. From his early days snowboarding and racing in Slovenia to leading global teams across Nordica, Blizzard, Tecnica, and more, Luka shares the journey, mindset, and emotion behind creating products that define the skiing experience.Discover how Nordica continues to evolve after 85 years — balancing heritage and innovation, honoring its racing roots while leading new design trends like the hands-free HF ski boot, and fostering a global community of passionate skiers known as “Nordicans.”This conversation dives deep into:The emotional connection skiers have with Nordica productsThe origin of the “Nordican” philosophy and what it really meansHow the HF boot redefined comfort and performance for modern skiersThe balance between brand legacy and innovation in a fast-changing industryLuka's reflections on leadership, teamwork, and keeping passion alive in businessWhether you're a ski enthusiast, industry insider, or simply someone inspired by brand storytelling and innovation, this episode offers a rare inside look at how one of skiing's most respected leaders is shaping the future of the sport, without losing sight of what truly matters: passion, people, and powder days.Find out more about Nordica at www.Nordica.com Get your next pair of Nordica Skis or Boots from great UK retailers like:Hike and Ride (www.HikeAndRide.co.uk)Ellis Brigham (www.ellis-brigham.com)Naski (www.naskisports.co.uk)
THE EMBC NETWORK featuring: ihealthradio and worldwide podcasts
How He Scaled a CBD Brand from His Garage to a Global Empire _ Jameson Rodgers of CBDFX. What happens when a curious entrepreneur turns a garage startup into one of the most recognizable CBD brands in the world?
In this episode, we break down Blizzard's brand-new freestyle line, Canvas—arguably the least “Blizzard-y” ski they've ever made, in a good way. After some early-season chaos talk (New England snow showing up, who's spinning already, and a recap of Snowbound Expo and the Blizzard x BSSC event), we dive into what Canvas is, who it's for, and how the 100/108/118 lineup stacks up against skis from Armada, Black Crows, Line, and Rossi. We get into why this is such a big departure for a brand known for Brahma, Bonafide, Rustler, Black Pearl, and Anomaly, how brand perception affects park skis, and why athletes and comps matter in launching something new. We also cover the graphic story, including artist Penelope Mesa's painted canvases that give the ski its distinctive black-and-white freestyle look. 00:00 – Winter is here 01:48 – Early-season stoke: Jay Peak snow & who's spinning 04:36 – Snowbound Expo, BSSC party & Boston ski buzz 11:02 – Meet Blizzard Canvas: Blizzard's new freestyle/park ski 13:54 – Canvas lineup, specs & Penelope Mesa's graphic story 20:01 – Who Canvas is for & how it fits into Blizzard's lineup 23:15 – Brand perception, park heritage & why athletes matter 32:17 – Weird skis, graphics & shapes 48:37 – East vs West: hot laps, rope tows & small-mountain lap machines, Ragged's new ownership & closing thoughts / go skiing
This week, I sat down with Patrick Coyne, founder and chief executive of Laoban Dumplings, for a conversation that reminds you why some brands just hit differently. From teaching English in China to running dumpling shops in D.C. to building one of the most exciting frozen food brands in the country, Patrick's journey is proof that authenticity travels, even into the freezer aisle.We get into how Laoban went from brick and mortar to CPG during the pandemic, with Patrick and his team hand-packing dumplings and delivering them to local stores, often with the brand's mascot, Rollie the Chief Dough Officer, riding shotgun and controlling the music.Patrick breaks down his philosophy on hospitality and why frozen food deserves the same level of care as a restaurant experience. From packaging and cooking instructions to emotional branding and clarity of communication, every detail is intentional. He also shares how the team uses kids' reactions to Rollie, retailer feedback, and product testing to shape the future of the brand.We talked about the whitespace in frozen Asian food, why the category has not evolved in decades, and how Laoban plans to change that with items like scallion pancakes, Taiwanese popcorn chicken, bao, and of course dumplings. Patrick also opens up about hard decisions, like pulling a product launch from Whole Foods until it met their standards — a choice that led to an even stronger partnership and their successful bao rollout.If you love brand building, hospitality, food culture, or founder stories that do not take themselves too seriously, this episode is full of heart, honesty, and plenty of Rollie energy.
Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Billion-dollar deal. Explosive fraud allegations. Extradition. Acquittal. A yacht, a storm… and a tragic ending. In this episode of Jimmy's Jobs of the Future, Katie Prescott, tech correspondent at The Times, takes us inside her new book on Mike Lynch – the brilliant, controversial founder at the centre of Britain's biggest tech scandal. Katie explains how Lynch rose from a nurse-and-fireman family to build Autonomy into a multibillion-dollar company, why HP paid $11bn for it, and how that deal spiralled into one of the most complex legal sagas in modern British business. She talks about writing the book in the aftermath of his death, what she learned from those who worked closest with him, and why his story still hangs over the UK tech ecosystem today. Along the way, Jimmy and Katie dig into power in Big Tech, the culture of entrepreneurship, Dragons' Den, Reggae Reggae Sauce, and what it really takes to report on the people shaping our technological future. If you want to understand how one tech deal became a decade-long war over truth, power and billions, this conversation is unmissable. 00:00 Intro01:35 Katie's new book & why this story matters02:20 Early life and career of Mike Lynch04:55 The rise of Autonomy08:27 The HP acquisition & legal battles16:18 The tragic end and Lynch's legacy24:42 The UK tech ecosystem today35:25 Peter Jones and the startup mindset36:42 How entrepreneurship has evolved37:14 The Reggae Reggae Sauce phenomenon37:59 Katie's transition into journalism39:43 What a journalist's job really is now40:06 Interviewing the world's top tech leaders41:24 Power dynamics inside Big Tech44:32 Future trends in technology50:34 Advice for aspiring journalists51:22 BBC vs The Times55:47 Hiring a tech correspondent57:33 Closing thoughts58:36 End ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobsTiktok: https://www.tiktok.com/@jimmysjobsofthefutureTwitter / X: https://www.twitter.com/JimmyMLinkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show?hello@jobsofthefuture.co Sponsor the show or Partner with us:sunny@jobsofthefuture.co Credits:Host / Exec Producer: Jimmy McLoughlin OBEProducer: Sunny Winter https://www.linkedin.com/in/sunnywinter/Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this conversation, Paul Schiefer, president of Amy's Kitchen, shares the inspiring founding story of the company, which began with a quest for better frozen meals. He discusses the innovative approaches to product development, the importance of company culture and values, and the value of embracing complexity in business. Paul highlights Amy's commitment to sustainability and their B Corp status, emphasizing the impact of organic and vegetarian practices. He also shares insights on the future vision for the company, the importance of curiosity and passion in entrepreneurship, and personal reflections on food and life.Takeaways:Amy's Kitchen was founded out of a need for better frozen meals.The original pot pie was a key product that launched the brand.Innovation at Amy's focuses on quality and culinary techniques.Company culture is deeply rooted in the founders' values.Sustainability is a core principle of Amy's business model.The future vision includes generational sustainability and growth.Curiosity and passion are essential for success in business.Amy's Kitchen embraces complexity in food production.The company aims to make healthy food accessible to all.Doing good in business leads to long-term success.Sound bites:“He started looking for some frozen food options to bring home and feed the family, and just frankly was disappointed.”"The original recipe was Rachel's mom's Elinor. It was kind her pot pie that helped inspire the start of the company"“I think what Amy's has done really well is accept that complexity is actually valuable.”"Doing good is good for business."“We want to protect our mission in part by continuing to be a really profitable and efficient company.”“We're also trying to think about this more on a generational timeframe, not just on like a three to five year timeframe.”“It was such a novel idea to create an organic vegetarian fast food restaurant that, before we knew it, we had a line that literally went across the parking lot.”“We're buying a hundred plus million pounds of organic agriculture every year and supporting thousands of farmers.”“I'm proud of the fact that we have scaled that type of [impact] business model.”Links:Paul Schiefer on LinkedIn - https://www.linkedin.com/in/paulschiefer/Amy's Kitchen - https://www.amys.com/Amy's Kitchen on LinkedIn - https://www.linkedin.com/company/amy's-kitchen/posts/?feedView=allAmy's Kitchen on Instagram - https://www.instagram.com/amyskitchenAmy's Kitchen on Facebook - https://www.facebook.com/amyskitchenAmy's Kitchen on YouTube - https://www.youtube.com/user/AmysKitchenMoviesChapters:03:00 The Founding Story of Amy's Kitchen06:01 Innovation and Product Development at Amy's09:03 Cultural Values and Company Evolution11:47 Navigating Growth and Market Challenges15:00 The Drive to Create Quality Fast Food17:47 Maintaining Independence and Company Values31:10 Launching a Unique Concept33:06 The Importance of Sustainable Growth35:43 Commitment to Impact and B Corp Status40:04 Holistic Approach to Sustainability44:47 Future Vision for Amy's Kitchen52:24 Advice for Aspiring EntrepreneursSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How He Scaled a CBD Brand from His Garage to a Global Empire _ Jameson Rodgers of CBDFX. What happens when a curious entrepreneur turns a garage startup into one of the most recognizable CBD brands in the world?
In this episode of Roofing Road Trips®, Karen Edwards sits down with Todd Gluski from OX Engineered Products to spotlight the company's journey and core philosophy. Listeners will hear how OX is reimagining building materials, from innovative structural insulation and house wraps to advanced weatherization systems. Together, they explore what sets OX apart, including product versatility, performance and feedback from the field. Todd shares the company's approach to solving everyday building challenges and what's ahead for both residential and commercial projects. This conversation offers insights for contractors and builders who want to understand the value of making smart material choices and keeping up with industry evolution. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #Elevate #ElevateCommercialRoofingSystems #NobodyCoversYouBetter #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
The UK automotive sector is navigating a period of significant change, with government policy, economic pressures, and international competition shaping the landscape. Ford UK boss Lisa Brankin outlines the risks posed by reported government measures, including a “pay per mile” on EVs, one of the measures the Chancellor is supposedly looking to address. Brankin tells Sean Farrington that these changes could further suppress demand for electric vehicles at a time when the market is already fragile. She also draws attention to the role of employee car benefit schemes, explaining that any reduction in these incentives could have a substantial impact on the auto industry.Ambitious climate targets set by the government are juxtaposed with the realities of consumer demand, as Brankin describes a market where regulatory ambition outpaces public appetite for electric vehicles. She calls for a coordinated and consistent approach to policy, stressing that ongoing government support is essential for the industry to meet net zero objectives. The interview also addresses the effects of economic uncertainty and the increasing influence of Chinese car manufacturers, which present additional challenges for established brands like Ford.Presenter: Sean Farrington Producer: Olie D'Albertanson Editor: Henry Jones00:00 Introduction and welcome from Fliss and Sean 02:39 Lisa Brankin joins pod discusses tough UK car industry 06:36 Electric vehicle targets and government policy impact 15:29 Chinese car manufacturers and competition 21:21 Brand loyalty and UK manufacturing footprint 26:16 Northern Ireland's economy and opportunities
In this episode of the Camera Shake Podcast, Kersten chats with Carl van den Boom, CEO and co-founder of Vallerret Photography Gloves, to uncover how a cold-weather frustration turned into one of the most trusted brands in outdoor photography. Carl shares the early days of sketching and prototyping, the design challenges behind making gloves specifically for photographers, and the process of growing a niche product into a global business.This conversation blends photography, creativity, and entrepreneurship—perfect for anyone looking to build a photography business, refine their craft, or simply get inspired by a founder who carved out his own lane in the industry. From business lessons to creative focus, Carl gives a refreshingly honest look at what it takes to turn an idea into a company photographers rely on.
In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what's actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).We discuss:(00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here: Lisa on LinkedInAppFolioLearn more & connect with me here:Crane, the private community for property management business owners.My Free PM NewsletterRL Property Management
⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness ⭐️⭐️They discuss the science behind why purposeful work matters for mental health, practical strategies for dealing with constant stress and uncertainty, and how to recognise when you need professional help. Eóin also shares his approach to maintaining boundaries in meaningful work and offers coping mechanisms for those feeling overwhelmed by responsibility. A conversation filled with practical wisdom for anyone juggling business pressures with mental wellbeing.Sponsored by Vanta AI: vanta.com/mydailybusinessConnect with Professor Eóin Killackey:LinkedInOrygenConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Vanta AIOrygenHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
Guest: Miro Cernetig, owner and CEO of CityAge Learn more about your ad choices. Visit megaphone.fm/adchoices
About the Guest Courtney Gray has been the executive director of the Pennsylvania Pork Producers Council since 2022, where she represents Pennsylvania's 2,500 pig farmers. Prior to that, she was on the producer education and engagement team at Pennsylvania Beef Council and was a loan officer at Farm Credit. She is a graduate of Penn […]
Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having Real Talk Kim as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com
If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, I sit down with Dez Price, the co-founder and CEO of BN3TH, a brand that has completely reimagined what comfort means from the waist down. What starts as a casual conversation about gratitude quickly turns into an honest look at entrepreneurship—its highs, lows, and the people who show up in the moments that matter. Dez opens up about resilience, building relationships with intention, and why the journey is always about people first, even before product or revenue. From there, we dive into the origin story of BN3TH—how two friends, a kitchen table, and an old pair of Calvin Kleins led to a patented pouch technology now beloved by athletes, adventurers, and everyday guys who simply want to feel more comfortable. We talk about the early days of hustling and handing out samples, the challenge of building a category no one sees, the realities of scaling in a volatile supply chain, and the company's long-term commitment to quality, sustainability, and comfort. Dez's story is raw, relatable, and full of lessons for any founder navigating uncertainty and growth. Key Highlights * How gratitude and the support of people around him helped Dez navigate the toughest entrepreneurial moments—and why great relationships sit at the center of BN3TH's success. * The origin of BN3TH's patented pouch technology and how it solves a problem most men didn't even realize they had. * The early breakthrough moment when athletes and friends tested prototypes and confirmed the comfort was unlike anything they'd worn before. * How word of mouth, experiential sampling, and authentic community relationships fueled the brand long before e-commerce took off. * The biggest operational challenges today—from tariffs to forecasting to changing consumer behavior—and how BN3TH navigates them through strong vendor partnerships and meticulous production planning. If you love hearing stories about founders who build with heart, resilience, and a relentless commitment to quality, this episode is a must-listen. Dez's journey shows what's possible when you pair innovative thinking with deep respect for the people who help bring a brand to life. Join me, Ramon Vela, as we explore the evolution of BN3TH—from a simple idea to a global comfort brand redefining men's essentials. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on BN3TH, visit: https://www.bn3th.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel. While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.
On this episode of Practical Pivots, marketing veteran Rachel Shayne, of B2B R&D, unpacks why “brand is your moat” and how the real challenge isn't besting your competitors, but cutting through marketplace confusion. From her insights working with technical founders, Shayne lays out her playbook for building resilient, memorable brands in complex industries. Whether you're leading a high-growth tech venture or steering strategy in a legacy sector, this interview offers the candid perspective and actionable inspiration today's business decision-makers crave.About Rachel Rachel Shayne is a fractional CMO and brand strategist known for translating complex clean-tech and energy science into market conviction. She has helped create entirely new categories across methane monitoring, geothermal baseload power, and other frontier sectors—using disciplined storytelling to move customers, investors, and industries.Her career spans global consumer powerhouses such as P&G, Nestlé, and Sephora, as well as some of the most innovative climate-tech and deep-tech companies, including GreenFire Energy, LongPath Technologies, Project Canary, Sionic Energy, and TrelliSense. That blend of Fortune-50 rigor and venture-backed scrappiness shapes a unique approach few CMOs can match.Shayne is widely recognized for aligning founders, boards, and teams around clear narratives that fuel growth, culture, and category leadership. Her work has supported more than $200M in capital raised, driven market share above 60%, and positioned multiple brands as leaders in the energy transition.She also serves as a mentor with Blackstone Entrepreneurs' Network, TechStars, and CU Leeds—reflecting a commitment to developing the people who will lead the next generation of markets.
It's one of the largest transfers of wealth in human history—trillions of dollars moving from one generation to the next. But this moment isn't just about inheritance. It's about passing on faith, values, and a vision for generosity.To explore how younger Christians are reimagining stewardship, we spoke with Christin Fejervary, Vice President for Brand and Experience at the National Christian Foundation (NCF)—a trusted partner helping believers give wisely and joyfully.From Obligation to Joyful GenerosityChristin's passion for generosity began early, though not in the way it's shaped her life today.“As a kid,” she shared, “giving was more of an obligation. I watched my parents tithe every week, and I learned discipline from that—but it wasn't until my 20s and 30s, and especially through working at NCF, that I saw how generosity changes us. It frees us from being tied to the things of this world.”That personal transformation has guided her work—helping others experience the joy that comes when giving is no longer a rule to follow but a relationship with God to live out.What's Driving the Next Generation to GiveWhen it comes to generosity, Millennials and Gen Z are rewriting the playbook.According to NCF's research, millennials—now roughly ages 29 to 44—view philanthropy as part of their identity. For Christian millennials, that identity is deeply spiritual: “My life is a way to give away.”Christin explains:“They believe all resources have equal value—not just money, but time, influence, and relationships. They don't just want to write a check. They want to be part of the change.”This shift from transactional to relational giving marks a profound change from previous generations.Reimagining Traditional ToolsYounger Christians aren't abandoning tools like donor-advised funds, estate plans, or investment portfolios—they're personalizing them.“They want to see impact,” Christin said. “They're asking, ‘How is my giving being used?' and ‘What difference is it making?'”They're also expanding how they define stewardship—using investment portfolios for charitable investing and seeking spiritual returns as much as financial ones.At NCF, this has led to growing interest in community-based giving. Across the country, younger givers are joining together to give collectively, blending faith, friendship, and impact.What Advisors Need to KnowFinancial advisors also play a key role in this transition. But Christin says serving the next generation requires a shift in mindset.“Younger Christians want to co-create their giving plans. They want a seat at the table and a voice in the process. It's not just about managing money—it's about helping them uncover all the ways God's entrusted them to give.”For advisors, that means focusing less on control and more on collaboration, connection, and calling.How Families Can Have Faith-Filled ConversationsGenerosity isn't just a financial transaction—it's a family story. Cristin encourages families to start there.“The data shows that both generations—young and old—see faith as a guiding principle,” she said. “The key is to unpack what faithfulness looks like for each generation. When families share stories of how God has provided and guided them, something powerful happens.”Listening to one another's experiences helps bridge differences and creates a shared vision for stewardship across generations.How NCF Is Helping the Next Generation Live GenerouslyAt the National Christian Foundation (NCF), this generational shift is sparking new ideas and tools for families and advisors alike.New Research & Resources: NCF has published a comprehensive Next Gen Generosity Report—designed to help both older and younger generations navigate these conversations.Experiences & Events: Through community gatherings and local partnerships, NCF helps families explore generosity together—often in creative, organic ways led by next-gen participants.Collaboration with Advisors and Churches: NCF connects givers to trusted partners who can guide them through every stage of stewardship—from first-time donors to business owners planning legacy gifts.You can explore these resources at FaithFi.com/NCF or NCFgiving.com/nextgenresearch.The Power of AgencyOne key insight from NCF's research is the role of agency in healthy stewardship.“We define agency as the ability to act on the free will God gives us,” Cristin explained. “The more we step into that responsibility—making decisions, taking ownership—the more confident and joyful we become.”That means even those who inherit wealth should be encouraged to find their “Gen 1” opportunities—ways to take initiative, make decisions, and live out their calling to give.The Influence of Women in GenerosityAnother striking finding: women—especially mothers—play a major role in shaping generosity.“Seventy-two percent of millennials we surveyed said their mothers were the biggest influence on their giving,” Cristin shared.Yet, the research also revealed that many women feel unheard in family wealth decisions. The next step, Cristin says, is ensuring their voices are part of the conversation.“This is the time to incorporate women's perspectives in giving and wealth transfer. Their influence is profound—and essential.”Passing Faith Along With FinancesAs this great wealth transfer unfolds, Cristin reminds us that what we pass on matters more than what we possess.“It's not just about money moving between generations,” she said. “It's about passing along faith, values, and purpose.”And that's a legacy that truly lasts. Learn more about how you can make generosity part of your family's story at FaithFi.com/NCF.On Today's Program, Rob Answers Listener Questions:Our home is fully paid off, and we're nearing retirement. I've heard you discuss reverse mortgages, but I have always been hesitant. What are the real benefits and drawbacks, especially regarding the accumulated interest? Also, what kind of closing costs or fees should we expect, and which company do you recommend?I'm approaching my required minimum distribution and recently learned about qualified charitable distributions (QCDs). Can I withdraw the money first and then donate it, or must it go directly to the charity to qualify?Resources Mentioned:Faithful Steward: FaithFi's Quarterly Magazine (Become a FaithFi Partner)The National Christian Foundation (NCF)NCF Next Gen Generosity ReportWomen, Wealth, and Faith Research Study (Sign up to Participate) - Partnership with Women Doing Well and the Lake Institute on Faith & GivingWisdom Over Wealth: 12 Lessons from Ecclesiastes on MoneyLook At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA)FaithFi App Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God's resources. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Shelby Rossi, global brand manager for goggles and helmets at Oakley, digs into what happens when brand and marketing plug into the product development process from day one. Using WTR ICON, Oakley's new surf helmet, as a case study, Shelby explains how a cross-functional "task force" of R&D, UX, product, sports marketing, and brand broke down silos, validated a real consumer problem, and reshaped how Oakley brings innovation to market. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.
Johanna Davenport Calica is redefining the swimwear industry. As the founder and CEO of LaPorte Swim, a fast-growing swimwear and resort wear brand, she shares her journey from intern to entrepreneur and how she built a successful fashion business from the ground up. In this episode, Kara and Johanna discuss how to launch and scale a swimwear brand, the importance of thoughtful design and body positivity, leveraging modern technology while maintaining human connection, and key strategies for growing a business in a competitive industry. You'll hear Johanna's insights on entrepreneurship, building a brand that resonates with customers, and how women founders can create impact while chasing their dreams. This episode is a must-listen for aspiring entrepreneurs, fashion business leaders, and anyone interested in swimwear, brand strategy, and female empowerment in business. Chapters: 00:00 Introduction to Powerful Ladies 00:28 Meet Johanna Davenport Calica 01:17 Johanna's Background and Journey 03:39 Challenges of Starting a Swimwear Brand 08:46 The Importance of Team and Support 13:37 Navigating the Fashion Industry 18:12 Embracing Technology and Authenticity 21:46 Sustainable and Thoughtful Growth 27:41 Virgil Abloh's Thoughtful Brand Strategy 28:52 Learning from Successful Brands 30:05 Balancing Marketing and Product Development 30:53 Data-Driven Decision Making 34:44 Personal Style and Fashion Trends 40:14 The Concept of Powerful Ladies 44:25 Self-Improvement and Leadership 50:04 Expanding the Business Globally 51:05 Connecting with the Brand The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of Transform, Sami Spalter sits down with Liz Granville, the founder of Purely Elizabeth, one of Sami's all-time favorite brands. From discovering the brand during her weight loss journey to now, 17 weeks pregnant and still starting every morning with their chocolate chip cookie granola, this conversation feels full circle in the best way.Together, Sami and Liz dive into Liz's journey into nutrition and entrepreneurship, from the early days of building her business to landing Purely Elizabeth in Whole Foods. Liz opens up about the mindset shifts that shaped her path, the lessons from her first year in business, and how she's stayed grounded in integrity and intention as her company has grown.This episode is an inspiring reminder that the life you dream of often begins when you step outside your comfort zone — and that success is just as much about staying true to yourself as it is about chasing what's next.Transform Instagram - click here!Sami Spalter Instagram - click here!Sami Clarke Instagram - click here!FORM Shop - click here!FORM Website - click here!Code TRANSFORM for 20% off an annual membership.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.This episode is brought to you by:Armra: We've worked out a special offer for our audience! Receive 30% off your first subscription order by going to armra.com/TRANSFORM or enter TRANSFORM at checkout to get 30% off your first subscription order.Quince: Go to Quince.com/transform for free shipping on your order and 365-day returnsJones Road Beauty: From November 18th - December 1st, get up to 20% off at jonesroadbeauty.com for their first ever Black Friday sale!Caraway: Visit Carawayhome.com/transform to take advantage of this limited-time offer for up to 20% off your next purchase.Wildgrain: For a limited time, Wildgrain is offering our listeners $30 off your first box PLUS free Croissants in every box when you go to Wildgrain.com/TRANSFORM to start your subscriptionProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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AI is booming, VR is evolving, and AR is exploding into the real world—but most of it still feels underwhelming.On this week's episode of TechMagic, host Lee Kebler welcomes Andrew Schwartz while host Cathy Hackl is away. Andrew is the Director of Metaverse Engineering at Nike, and together, they unpack the realities behind today's AI hype cycle, revealing why generative AI can feel both astonishing and underwhelming. They explore brand risks in AI-driven content, the fight against AI slop in music distribution, and the long road to mainstream VR and AR adoption. Andrew and Lee also break down Pokémon GO's execution-first success and the rise of identity-based tech, from digital product passports to personalized, location-aware experiences, offering a clear-eyed look at what truly comes next in immersive technology.Come for the tech and stay for the magic!Andrew Schwartz BioAndrew Schwartz is a technology strategist and the Director of Metaverse Engineering at Nike, where he pioneered emerging technology integration within the Technology Innovation Office. Having coined the title "godmother of the metaverse" for industry luminary Cathy Hackl, Andrew brings deep expertise in blockchain identity, XR/AR/VR technologies, and spatial computing. Andrew Schwartz on LinkedInKey Discussion Topics: [00:00] Intro[00:00] Welcome to Tech Magic with Andrew Schwartz[00:01] How "Godmother of the Metaverse" Became Cathy Hackl's Defining Title[00:03] Nike's Metaverse Engineering and Emerging Technologies[00:06] Technology First vs. Outcome First: The Real AI Hype Cycle Challenge[00:13] Why Coca-Cola's 70,000-Prompt AI Christmas Ad Reveals a Deeper Problem[00:16] Imperfection as Strategy: When Flaws Build Brand Trust[00:21] The AI Music Crisis: How Spotify and CD Baby Protect Indie Artists[00:27] Copyright, Authenticity, and the Future of AI-Generated Content[00:31] VR Headsets Are Impressive—But Where's the Killer App?[00:34] Apple Vision Pro: Great Technology, Missing Experience[00:36] Why Beat Saber Succeeded Where Other VR Games Failed[00:38] Content Over Hardware: Lessons from iPhone, iPod, and Atari[00:40] Pokemon Go Wasn't About AR—It Was About the Brand[00:42] Super Nintendo World Shows How to Make Technology Invisible[00:44] The Future of Identity: Digital Product Passports and NFC Activation[00:47] Music Recommendation: SAULT, Neo-Soul, and the Mystery of AI[00:49] Key Takeaways: Where Tech Magic Actually Happens Hosted on Acast. See acast.com/privacy for more information.