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The ultimate pharaoh makes the ultimate agreement. In this interview, Prof. Peter Brand offers us his insights on the cultures of Egypt and Hatti around the time of the Year 21 Treaty. From the background details of diplomatic correspondence, to the larger context of empires at war, we deep-dive the history of this important treaty. Learn more about Prof. Peter Brand's work at https://memphis.academia.edu/PeterBrand. Find Prof. Brand's book Ramesses II, Egypt's UIltimate Pharaoh via Lockwood Press and all good retailers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Brand collaborations are exploding, and they're becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo's, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion. Show notes: 0:25: Playoff Beards. Popping In. A Secret Guest. Smokes To Snacks. Collab Work. Healthy, Hot & High. – The episode opens with playful banter about facial hair before previewing upcoming BevNET Live, Nosh Live, and Brewbound Live in L.A. next month. Ray highlights the return of Poppi co-founders Allison and Stephen Ellsworth to the BevNET Live stage to discuss building the modern soda category and notes Allison's recent appearance as a guest shark on "Shark Tank," including her investment in Freestyle Snacks. The hosts also spotlight upcoming programming such as CVS Health's Lauren Castro at NOSH Live, a still-secret Nosh Live guest and also urge founders to nab remaining Elevator Talk, and One-to-One meeting slots. They pivot to brand collaborations, citing Grillo's Pickles' new Zippo tie-in and its growing list of partners, as well as prolific collaborators like Mike's Hot Honey and Graza. The hosts offer advice on considerations for partnerships and co-branded products and what makes for a successful collaboration. John praises Lentiful's Thanksgiving Feast instant lentil cup, Mike is hot about Blobs' new spicy mango-guava flavor and everyone has their say about Rind's recently released raspberry-almond granola squares. Jacqui introduces a "drink your skincare" energy beverage and Mike samples a THC-infused "Soda Pot." Ray reminds listeners that Thanksgiving week gets chaotic, so those planning to attend December's BevNET Live, NOSH Live, or Brewbound Live should finalize registration soon to avoid missing out – and the inevitable post-event FOMO. Brands in this episode: Poppi, Freestyle Snacks, Grillo's, Graza, Little Spoon, Firehook, Ithaca, Alec's, Rind, Mike Hot Honey Grillo's, Hippies, Ithaca, Sonic, V8, Boulder Canyon, Aura Bora, Claussens, Fly By Jing, Daily Crunch, Lundberg Rice, Fishwife, Little Sesame, Keystone, Huer, Frank's Red Hot, Lentiful, Blobs, Huxley, Tropicana, Rind, Skinergy, Clrty! Soda Pot, Mockly
Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare BillingIn This Episode:Tony and Jimmy break down the real reasons PT content flops (and how to fix it).Why creating content that's useful always wins over “content that's hard to make.”How one YouTube video brought in 11,000 views without paid promotion.Why PT student loans might need to be capped — and what that means for the profession.The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resources:???? Tony's YouTube Channel: Learn Medicare Billing???? Dave Kittle's Channel: The Dave Kittle Show????️ Subscribe to PT Pintcast:Apple PodcastsSpotifyYouTubeConnect With Us:???? PTPintcast.com???? Instagram???? Twitter / X???? LinkedIn - Jimmy McKay
If you want to learn how to start a clothing brand, how to design a clothing line, or how to build a streetwear brand that actually gets sales, this video is your full blueprint. I'm breaking down exactly how to design a viral clothing collection, pick winning product ideas, and create designs that resonate with your audience so your fashion brand can grow fast.Make Designs (with discount)
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Most creators start small, but Glasvin went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of Glasvin, to uncover how he grew a simple idea into a multi-million-dollar brand. David didn't rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a multi-million-dollar business The key strategies for building early traction and customer loyalty Lessons learned from creating a high-quality product and scaling operations Whether you're launching your first product or preparing to scale, David's story is packed with practical lessons on building a high-quality brand that lasts—and how a simple, well-executed approach can grow your business faster than you imagined. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Glasvin Website SOMM AI
Even the most well-intentioned brands have hidden friction points buried throughout their customer journey — small, avoidable moments that quietly push ideal customers away. In this episode, Sonia Thompson, Inclusive Growth & Customer Experience Strategist, breaks down the most common friction patterns she uncovered while reviewing 50 brand websites across industries, markets, and brand sizes. You'll learn how gaps in representation, inclusive language, accessibility, and customer experience create invisible barriers that limit growth, reduce conversions, and weaken customer trust. Sonia shares real examples, surprising insights, and practical takeaways to help you identify (and eliminate) the friction costing your brand valuable engagement, loyalty, and revenue. If you care about inclusive marketing, customer acquisition, growth marketing, or building a customer experience designed for belonging, this episode will show you exactly where friction hides — and how removing it can transform your results. Get the roadmap billion-dollar brands use to win today's customers - https://inclusionandmarketing.com/roadmap/
Rene Federico is US Head of Marketing at Primark, the global fashion retailer known for its affordable, stylish offerings. Federico discusses Primark's growth in the US, including its expansion plans and the unique in-store experience that sets the brand apart. She shares insights on adapting Primark's messaging for American consumers, the importance of brick-and-mortar retail, and the company's first US brand campaign. Federico also covers strategies for building brand awareness, the role of social media and influencer marketing, and what shoppers can expect when visiting a Primark store. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how skippable and non-skippable ads affect brand recall, salience, and conversions. They discover that the choice between ad types matters less than how engaging your creative is, and that the skip button creates surprising attention effects.Topics covered: [01:00] "Make Ads Skippable or Not: The Impact of Ad Type on Brand Recall, Salience and Conversion Rate"[03:00] Eye tracking reveals the skip button effect[04:00] Which format drives better brand recall?[05:00] Non-skippable ads win on long-term salience[06:00] The gravitational force of the skip button[07:00] Front-load emotion to stop the scroll To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Bauerová, R., & Kopřivová, V. (2025). The impact of ad type on brand recall, salience, and conversion rate. Silesian University in Opava. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world—over 400 million followers across platforms. Elizabeth shares the career journey that took her from freelancer to running social for one of the most iconic storytelling brands, including how she grew Nat Geo's Instagram from 250M to 270M and TikTok from 2.5M to 9M. We unpack how Nat Geo stays relevant in today's cultural landscape, how her team uses UGC, storytelling, and new formats to reach global audiences, and what creators and marketers can learn from building social strategy at scale.Key Takeaways:// How to grow a legacy brand on social: The frameworks Nat Geo uses to stay culturally relevant while staying true to its roots.// The power of UGC at scale: Why user-generated content fuels @NatGeoYourShot and how it drives community, not just reach.// Building strategy for massive audiences: How Elizabeth approaches content for 400M+ followers across seven platforms.// Career lessons for social pros: How early internships, freelancing, and experimentation shaped her career—and how creators can follow a similar path.// Team building in social: What it takes to scale from platform manager to leading a multi-platform social team.// The role of storytelling in modern social: How Nat Geo blends cultural moments, trends, and visual storytelling to stay top-of-feed.Connect with Elizabeth: LinkedInFollow Nat Geo: NatGeoYourShot | NatGeo____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, we break down Blizzard's brand-new freestyle line, Canvas—arguably the least “Blizzard-y” ski they've ever made, in a good way. After some early-season chaos talk (New England snow showing up, who's spinning already, and a recap of Snowbound Expo and the Blizzard x BSSC event), we dive into what Canvas is, who it's for, and how the 100/108/118 lineup stacks up against skis from Armada, Black Crows, Line, and Rossi. We get into why this is such a big departure for a brand known for Brahma, Bonafide, Rustler, Black Pearl, and Anomaly, how brand perception affects park skis, and why athletes and comps matter in launching something new. We also cover the graphic story, including artist Penelope Mesa's painted canvases that give the ski its distinctive black-and-white freestyle look. 00:00 – Winter is here 01:48 – Early-season stoke: Jay Peak snow & who's spinning 04:36 – Snowbound Expo, BSSC party & Boston ski buzz 11:02 – Meet Blizzard Canvas: Blizzard's new freestyle/park ski 13:54 – Canvas lineup, specs & Penelope Mesa's graphic story 20:01 – Who Canvas is for & how it fits into Blizzard's lineup 23:15 – Brand perception, park heritage & why athletes matter 32:17 – Weird skis, graphics & shapes 48:37 – East vs West: hot laps, rope tows & small-mountain lap machines, Ragged's new ownership & closing thoughts / go skiing
Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Billion-dollar deal. Explosive fraud allegations. Extradition. Acquittal. A yacht, a storm… and a tragic ending. In this episode of Jimmy's Jobs of the Future, Katie Prescott, tech correspondent at The Times, takes us inside her new book on Mike Lynch – the brilliant, controversial founder at the centre of Britain's biggest tech scandal. Katie explains how Lynch rose from a nurse-and-fireman family to build Autonomy into a multibillion-dollar company, why HP paid $11bn for it, and how that deal spiralled into one of the most complex legal sagas in modern British business. She talks about writing the book in the aftermath of his death, what she learned from those who worked closest with him, and why his story still hangs over the UK tech ecosystem today. Along the way, Jimmy and Katie dig into power in Big Tech, the culture of entrepreneurship, Dragons' Den, Reggae Reggae Sauce, and what it really takes to report on the people shaping our technological future. If you want to understand how one tech deal became a decade-long war over truth, power and billions, this conversation is unmissable. 00:00 Intro01:35 Katie's new book & why this story matters02:20 Early life and career of Mike Lynch04:55 The rise of Autonomy08:27 The HP acquisition & legal battles16:18 The tragic end and Lynch's legacy24:42 The UK tech ecosystem today35:25 Peter Jones and the startup mindset36:42 How entrepreneurship has evolved37:14 The Reggae Reggae Sauce phenomenon37:59 Katie's transition into journalism39:43 What a journalist's job really is now40:06 Interviewing the world's top tech leaders41:24 Power dynamics inside Big Tech44:32 Future trends in technology50:34 Advice for aspiring journalists51:22 BBC vs The Times55:47 Hiring a tech correspondent57:33 Closing thoughts58:36 End ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobsTiktok: https://www.tiktok.com/@jimmysjobsofthefutureTwitter / X: https://www.twitter.com/JimmyMLinkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show?hello@jobsofthefuture.co Sponsor the show or Partner with us:sunny@jobsofthefuture.co Credits:Host / Exec Producer: Jimmy McLoughlin OBEProducer: Sunny Winter https://www.linkedin.com/in/sunnywinter/Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices
The UK automotive sector is navigating a period of significant change, with government policy, economic pressures, and international competition shaping the landscape. Ford UK boss Lisa Brankin outlines the risks posed by reported government measures, including a “pay per mile” on EVs, one of the measures the Chancellor is supposedly looking to address. Brankin tells Sean Farrington that these changes could further suppress demand for electric vehicles at a time when the market is already fragile. She also draws attention to the role of employee car benefit schemes, explaining that any reduction in these incentives could have a substantial impact on the auto industry.Ambitious climate targets set by the government are juxtaposed with the realities of consumer demand, as Brankin describes a market where regulatory ambition outpaces public appetite for electric vehicles. She calls for a coordinated and consistent approach to policy, stressing that ongoing government support is essential for the industry to meet net zero objectives. The interview also addresses the effects of economic uncertainty and the increasing influence of Chinese car manufacturers, which present additional challenges for established brands like Ford.Presenter: Sean Farrington Producer: Olie D'Albertanson Editor: Henry Jones00:00 Introduction and welcome from Fliss and Sean 02:39 Lisa Brankin joins pod discusses tough UK car industry 06:36 Electric vehicle targets and government policy impact 15:29 Chinese car manufacturers and competition 21:21 Brand loyalty and UK manufacturing footprint 26:16 Northern Ireland's economy and opportunities
In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what's actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).We discuss:(00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here: Lisa on LinkedInAppFolioLearn more & connect with me here:Crane, the private community for property management business owners.My Free PM NewsletterRL Property Management
Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having Real Talk Kim as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com
If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, I sit down with Dez Price, the co-founder and CEO of BN3TH, a brand that has completely reimagined what comfort means from the waist down. What starts as a casual conversation about gratitude quickly turns into an honest look at entrepreneurship—its highs, lows, and the people who show up in the moments that matter. Dez opens up about resilience, building relationships with intention, and why the journey is always about people first, even before product or revenue. From there, we dive into the origin story of BN3TH—how two friends, a kitchen table, and an old pair of Calvin Kleins led to a patented pouch technology now beloved by athletes, adventurers, and everyday guys who simply want to feel more comfortable. We talk about the early days of hustling and handing out samples, the challenge of building a category no one sees, the realities of scaling in a volatile supply chain, and the company's long-term commitment to quality, sustainability, and comfort. Dez's story is raw, relatable, and full of lessons for any founder navigating uncertainty and growth. Key Highlights * How gratitude and the support of people around him helped Dez navigate the toughest entrepreneurial moments—and why great relationships sit at the center of BN3TH's success. * The origin of BN3TH's patented pouch technology and how it solves a problem most men didn't even realize they had. * The early breakthrough moment when athletes and friends tested prototypes and confirmed the comfort was unlike anything they'd worn before. * How word of mouth, experiential sampling, and authentic community relationships fueled the brand long before e-commerce took off. * The biggest operational challenges today—from tariffs to forecasting to changing consumer behavior—and how BN3TH navigates them through strong vendor partnerships and meticulous production planning. If you love hearing stories about founders who build with heart, resilience, and a relentless commitment to quality, this episode is a must-listen. Dez's journey shows what's possible when you pair innovative thinking with deep respect for the people who help bring a brand to life. Join me, Ramon Vela, as we explore the evolution of BN3TH—from a simple idea to a global comfort brand redefining men's essentials. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on BN3TH, visit: https://www.bn3th.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel. While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in. They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do. As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.
On this episode of Practical Pivots, marketing veteran Rachel Shayne, of B2B R&D, unpacks why “brand is your moat” and how the real challenge isn't besting your competitors, but cutting through marketplace confusion. From her insights working with technical founders, Shayne lays out her playbook for building resilient, memorable brands in complex industries. Whether you're leading a high-growth tech venture or steering strategy in a legacy sector, this interview offers the candid perspective and actionable inspiration today's business decision-makers crave.About Rachel Rachel Shayne is a fractional CMO and brand strategist known for translating complex clean-tech and energy science into market conviction. She has helped create entirely new categories across methane monitoring, geothermal baseload power, and other frontier sectors—using disciplined storytelling to move customers, investors, and industries.Her career spans global consumer powerhouses such as P&G, Nestlé, and Sephora, as well as some of the most innovative climate-tech and deep-tech companies, including GreenFire Energy, LongPath Technologies, Project Canary, Sionic Energy, and TrelliSense. That blend of Fortune-50 rigor and venture-backed scrappiness shapes a unique approach few CMOs can match.Shayne is widely recognized for aligning founders, boards, and teams around clear narratives that fuel growth, culture, and category leadership. Her work has supported more than $200M in capital raised, driven market share above 60%, and positioned multiple brands as leaders in the energy transition.She also serves as a mentor with Blackstone Entrepreneurs' Network, TechStars, and CU Leeds—reflecting a commitment to developing the people who will lead the next generation of markets.
It's one of the largest transfers of wealth in human history—trillions of dollars moving from one generation to the next. But this moment isn't just about inheritance. It's about passing on faith, values, and a vision for generosity.To explore how younger Christians are reimagining stewardship, we spoke with Christin Fejervary, Vice President for Brand and Experience at the National Christian Foundation (NCF)—a trusted partner helping believers give wisely and joyfully.From Obligation to Joyful GenerosityChristin's passion for generosity began early, though not in the way it's shaped her life today.“As a kid,” she shared, “giving was more of an obligation. I watched my parents tithe every week, and I learned discipline from that—but it wasn't until my 20s and 30s, and especially through working at NCF, that I saw how generosity changes us. It frees us from being tied to the things of this world.”That personal transformation has guided her work—helping others experience the joy that comes when giving is no longer a rule to follow but a relationship with God to live out.What's Driving the Next Generation to GiveWhen it comes to generosity, Millennials and Gen Z are rewriting the playbook.According to NCF's research, millennials—now roughly ages 29 to 44—view philanthropy as part of their identity. For Christian millennials, that identity is deeply spiritual: “My life is a way to give away.”Christin explains:“They believe all resources have equal value—not just money, but time, influence, and relationships. They don't just want to write a check. They want to be part of the change.”This shift from transactional to relational giving marks a profound change from previous generations.Reimagining Traditional ToolsYounger Christians aren't abandoning tools like donor-advised funds, estate plans, or investment portfolios—they're personalizing them.“They want to see impact,” Christin said. “They're asking, ‘How is my giving being used?' and ‘What difference is it making?'”They're also expanding how they define stewardship—using investment portfolios for charitable investing and seeking spiritual returns as much as financial ones.At NCF, this has led to growing interest in community-based giving. Across the country, younger givers are joining together to give collectively, blending faith, friendship, and impact.What Advisors Need to KnowFinancial advisors also play a key role in this transition. But Christin says serving the next generation requires a shift in mindset.“Younger Christians want to co-create their giving plans. They want a seat at the table and a voice in the process. It's not just about managing money—it's about helping them uncover all the ways God's entrusted them to give.”For advisors, that means focusing less on control and more on collaboration, connection, and calling.How Families Can Have Faith-Filled ConversationsGenerosity isn't just a financial transaction—it's a family story. Cristin encourages families to start there.“The data shows that both generations—young and old—see faith as a guiding principle,” she said. “The key is to unpack what faithfulness looks like for each generation. When families share stories of how God has provided and guided them, something powerful happens.”Listening to one another's experiences helps bridge differences and creates a shared vision for stewardship across generations.How NCF Is Helping the Next Generation Live GenerouslyAt the National Christian Foundation (NCF), this generational shift is sparking new ideas and tools for families and advisors alike.New Research & Resources: NCF has published a comprehensive Next Gen Generosity Report—designed to help both older and younger generations navigate these conversations.Experiences & Events: Through community gatherings and local partnerships, NCF helps families explore generosity together—often in creative, organic ways led by next-gen participants.Collaboration with Advisors and Churches: NCF connects givers to trusted partners who can guide them through every stage of stewardship—from first-time donors to business owners planning legacy gifts.You can explore these resources at FaithFi.com/NCF or NCFgiving.com/nextgenresearch.The Power of AgencyOne key insight from NCF's research is the role of agency in healthy stewardship.“We define agency as the ability to act on the free will God gives us,” Cristin explained. “The more we step into that responsibility—making decisions, taking ownership—the more confident and joyful we become.”That means even those who inherit wealth should be encouraged to find their “Gen 1” opportunities—ways to take initiative, make decisions, and live out their calling to give.The Influence of Women in GenerosityAnother striking finding: women—especially mothers—play a major role in shaping generosity.“Seventy-two percent of millennials we surveyed said their mothers were the biggest influence on their giving,” Cristin shared.Yet, the research also revealed that many women feel unheard in family wealth decisions. The next step, Cristin says, is ensuring their voices are part of the conversation.“This is the time to incorporate women's perspectives in giving and wealth transfer. Their influence is profound—and essential.”Passing Faith Along With FinancesAs this great wealth transfer unfolds, Cristin reminds us that what we pass on matters more than what we possess.“It's not just about money moving between generations,” she said. “It's about passing along faith, values, and purpose.”And that's a legacy that truly lasts. Learn more about how you can make generosity part of your family's story at FaithFi.com/NCF.On Today's Program, Rob Answers Listener Questions:Our home is fully paid off, and we're nearing retirement. I've heard you discuss reverse mortgages, but I have always been hesitant. What are the real benefits and drawbacks, especially regarding the accumulated interest? Also, what kind of closing costs or fees should we expect, and which company do you recommend?I'm approaching my required minimum distribution and recently learned about qualified charitable distributions (QCDs). Can I withdraw the money first and then donate it, or must it go directly to the charity to qualify?Resources Mentioned:Faithful Steward: FaithFi's Quarterly Magazine (Become a FaithFi Partner)The National Christian Foundation (NCF)NCF Next Gen Generosity ReportWomen, Wealth, and Faith Research Study (Sign up to Participate) - Partnership with Women Doing Well and the Lake Institute on Faith & GivingWisdom Over Wealth: 12 Lessons from Ecclesiastes on MoneyLook At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA)FaithFi App Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God's resources. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Shelby Rossi, global brand manager for goggles and helmets at Oakley, digs into what happens when brand and marketing plug into the product development process from day one. Using WTR ICON, Oakley's new surf helmet, as a case study, Shelby explains how a cross-functional "task force" of R&D, UX, product, sports marketing, and brand broke down silos, validated a real consumer problem, and reshaped how Oakley brings innovation to market. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.
Johanna Davenport Calica is redefining the swimwear industry. As the founder and CEO of LaPorte Swim, a fast-growing swimwear and resort wear brand, she shares her journey from intern to entrepreneur and how she built a successful fashion business from the ground up. In this episode, Kara and Johanna discuss how to launch and scale a swimwear brand, the importance of thoughtful design and body positivity, leveraging modern technology while maintaining human connection, and key strategies for growing a business in a competitive industry. You'll hear Johanna's insights on entrepreneurship, building a brand that resonates with customers, and how women founders can create impact while chasing their dreams. This episode is a must-listen for aspiring entrepreneurs, fashion business leaders, and anyone interested in swimwear, brand strategy, and female empowerment in business. Chapters: 00:00 Introduction to Powerful Ladies 00:28 Meet Johanna Davenport Calica 01:17 Johanna's Background and Journey 03:39 Challenges of Starting a Swimwear Brand 08:46 The Importance of Team and Support 13:37 Navigating the Fashion Industry 18:12 Embracing Technology and Authenticity 21:46 Sustainable and Thoughtful Growth 27:41 Virgil Abloh's Thoughtful Brand Strategy 28:52 Learning from Successful Brands 30:05 Balancing Marketing and Product Development 30:53 Data-Driven Decision Making 34:44 Personal Style and Fashion Trends 40:14 The Concept of Powerful Ladies 44:25 Self-Improvement and Leadership 50:04 Expanding the Business Globally 51:05 Connecting with the Brand The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of Transform, Sami Spalter sits down with Liz Granville, the founder of Purely Elizabeth, one of Sami's all-time favorite brands. From discovering the brand during her weight loss journey to now, 17 weeks pregnant and still starting every morning with their chocolate chip cookie granola, this conversation feels full circle in the best way.Together, Sami and Liz dive into Liz's journey into nutrition and entrepreneurship, from the early days of building her business to landing Purely Elizabeth in Whole Foods. Liz opens up about the mindset shifts that shaped her path, the lessons from her first year in business, and how she's stayed grounded in integrity and intention as her company has grown.This episode is an inspiring reminder that the life you dream of often begins when you step outside your comfort zone — and that success is just as much about staying true to yourself as it is about chasing what's next.Transform Instagram - click here!Sami Spalter Instagram - click here!Sami Clarke Instagram - click here!FORM Shop - click here!FORM Website - click here!Code TRANSFORM for 20% off an annual membership.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.This episode is brought to you by:Armra: We've worked out a special offer for our audience! Receive 30% off your first subscription order by going to armra.com/TRANSFORM or enter TRANSFORM at checkout to get 30% off your first subscription order.Quince: Go to Quince.com/transform for free shipping on your order and 365-day returnsJones Road Beauty: From November 18th - December 1st, get up to 20% off at jonesroadbeauty.com for their first ever Black Friday sale!Caraway: Visit Carawayhome.com/transform to take advantage of this limited-time offer for up to 20% off your next purchase.Wildgrain: For a limited time, Wildgrain is offering our listeners $30 off your first box PLUS free Croissants in every box when you go to Wildgrain.com/TRANSFORM to start your subscriptionProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Service Business Mastery - Business Tips and Strategies for the Service Industry
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AI is booming, VR is evolving, and AR is exploding into the real world—but most of it still feels underwhelming.On this week's episode of TechMagic, host Lee Kebler welcomes Andrew Schwartz while host Cathy Hackl is away. Andrew is the Director of Metaverse Engineering at Nike, and together, they unpack the realities behind today's AI hype cycle, revealing why generative AI can feel both astonishing and underwhelming. They explore brand risks in AI-driven content, the fight against AI slop in music distribution, and the long road to mainstream VR and AR adoption. Andrew and Lee also break down Pokémon GO's execution-first success and the rise of identity-based tech, from digital product passports to personalized, location-aware experiences, offering a clear-eyed look at what truly comes next in immersive technology.Come for the tech and stay for the magic!Andrew Schwartz BioAndrew Schwartz is a technology strategist and the Director of Metaverse Engineering at Nike, where he pioneered emerging technology integration within the Technology Innovation Office. Having coined the title "godmother of the metaverse" for industry luminary Cathy Hackl, Andrew brings deep expertise in blockchain identity, XR/AR/VR technologies, and spatial computing. Andrew Schwartz on LinkedInKey Discussion Topics: [00:00] Intro[00:00] Welcome to Tech Magic with Andrew Schwartz[00:01] How "Godmother of the Metaverse" Became Cathy Hackl's Defining Title[00:03] Nike's Metaverse Engineering and Emerging Technologies[00:06] Technology First vs. Outcome First: The Real AI Hype Cycle Challenge[00:13] Why Coca-Cola's 70,000-Prompt AI Christmas Ad Reveals a Deeper Problem[00:16] Imperfection as Strategy: When Flaws Build Brand Trust[00:21] The AI Music Crisis: How Spotify and CD Baby Protect Indie Artists[00:27] Copyright, Authenticity, and the Future of AI-Generated Content[00:31] VR Headsets Are Impressive—But Where's the Killer App?[00:34] Apple Vision Pro: Great Technology, Missing Experience[00:36] Why Beat Saber Succeeded Where Other VR Games Failed[00:38] Content Over Hardware: Lessons from iPhone, iPod, and Atari[00:40] Pokemon Go Wasn't About AR—It Was About the Brand[00:42] Super Nintendo World Shows How to Make Technology Invisible[00:44] The Future of Identity: Digital Product Passports and NFC Activation[00:47] Music Recommendation: SAULT, Neo-Soul, and the Mystery of AI[00:49] Key Takeaways: Where Tech Magic Actually Happens Hosted on Acast. See acast.com/privacy for more information.
What if you could take a single product idea and build a real business from it, even with zero e-commerce experience?In this episode of High Voltage Business Builders, Neil Twa sits down with community member and entrepreneur Ashley Klaus, who scaled a simple scar-care product into a fast-growing brand doing over half a million dollars in revenue.Ashley opens up about the real work behind launching on Amazon. The early mistakes. The plateau that almost made her quit. The inventory chaos that comes with rapid growth. And how mentorship helped her navigate every stage of the journey.If you've ever wondered whether an everyday idea can turn into a real business, this episode gives you a blueprint built on experience, patience, and smart execution.In This Episode, We Cover:✅ How Ashley validated a product idea after her first attempt failed✅ Why structure, support, and mentorship accelerated her success✅ Managing growth from 40 units a day to 120+ units a day✅ How cash flow planning changes when your product takes off✅ Why focus beats chasing every new idea✅ Building a brand vs competing in a price war✅ Using Subscribe & Save to increase recurring revenue✅ The mindset shift every new seller needs to reach seven figures✅ How Ashley balances business, family, and creativity✅ Why e-commerce offers unmatched flexibility for busy parents
The Kast is here to preview College Football Week 13! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PNSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson #football #podcasts #collegefootball #CFB #BYU #lanekiffin #virginiatech
The Kast is here to preview NFL Week 12! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PNSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson #football #podcasts #NFL
After four decades as one of Australia's most recognizable brands, Priceline Pharmacy faced a familiar challenge: how to evolve without erasing what made it iconic. In this episode, Sophie Harris, Senior Manager of Brand at Priceline Pharmacy, joins host William Tyree to unpack how the team brought a beloved heritage brand into the modern era. Sophie shares the thinking behind their new brand promise — “The Heart of Health and Beauty” — and how her team balanced emotion and credibility to craft a tone of voice that resonates across health and beauty audiences. She also explains the unique complexity of rebranding within a franchise model and how Priceline empowered store partners to become champions of the new brand. From strategy to rollout, this episode offers an inside look at evolving a legacy brand with purpose — and what it takes to make a rebrand land across hundreds of locations, teams, and touch points. Learn more about Priceline Pharmacy at https://www.priceline.com.au/. Subscribe to the Brand Intelligence podcast on your favorite platforms:
Discover why tactical strength and conditioning requires a completely different approach than college athletics. Coach Matt Matua shares his 3.5 years of experience at Fort Bragg, revealing the critical mistakes college strength coaches make when transitioning to tactical settings. Learn why "we don't need more strength coaches in tactical we need more tactical strength and conditioning coaches." $1 Trial Membership to SCN
What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data Co, Preston Rutherford has spent the last decade proving that brand and performance are the same thing. He and Daniel break down how to make brand measurable, how to grow through community and content, and why the best marketing always starts with being interesting. You'll learn: > How to measure brand like a performance marketer (and make it pay off) > Why community and creativity drive long-term profitability > How to escape the discount trap and grow sustainably If you're tired of the “brand vs performance” debate and want a practical blueprint for building something people love (and that actually makes money), this episode is for you. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit callrail.com Follow Preston: LinkedIn: https://www.linkedin.com/in/prestonr/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Send us a textIn this episode, Matt sits down with Lesley Holmes, founder and CEO of Beneath the Gloss, to explore why entrepreneur health is a business strategy. Lesley shares her personal transformation and how it shaped a practice that blends brand building, leadership coaching, and human performance. The conversation digs into calm nervous systems as a foundation for creativity, how a leader's energy ripples through a team, and why a tiny epic business can fund a big simple life. Matt and Lesley unpack practical ways to use AI as a supportive tool rather than the driver of the creative process, the risk of sameness when everything is produced at speed, and how to create resonance so the right customers find you.Support the show
Originally published on August 26, 2024This replay features the wonderful Surbhi Agarwal, 25+ year industry vet and former CMO at Applied Intuition. We talked about her path from engineering to product marketing to the CMO seat, what really changes when you leave companies like Intel and Google for a fast moving startup, and why she builds marketing around trust, clarity, and collaboration.Surbhi's story as an immigrant navigating visa setbacks, rebuilding her career across three countries, and eventually helping grow a business to 10M ARR is powerful. Her honesty about leadership, resilience, and finding your voice as a woman in B2B has stuck with me ever since.- Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Surbhi Agarwal, 25+ year tech exec. Surbhi shares how she went from engineering and sales into product, then product marketing, and into the CMO role, and why she still thinks like a product marketer every single day.This episode covers:Surbhi's path from electrical engineer in India to CMO in Silicon ValleyWhat she learned moving from Intel and Google to a messy, fast paced startupWhy she believes product marketing is the strategic core of marketing, not a “support” functionHer “golden triangle” model connecting product marketing, demand generation, and brandHow she reorganized a 70 person global marketing team, broke down silos, and cut spend while improving performanceThe difference between running marketing in a hardware world where failure is not an option and in a software world where shipping at 80 percent is the normHow she uses OKRs, RACI, and skip level conversations to create clarity and psychological safetyThe early career visa setback that forced her to move back to India, then to London, Taiwan, and France, and how that built resilience and a deep customer mindsetHer “full glass of trust” philosophy and how she builds collaborative, high trust teams across cultures and time zonesWhy she tells younger women to stop assuming men and women are treated the same at work, and to find their voice and negotiate earlierSurbhi also shares the kind of honest advice we do not hear enough in leadership circles, including why waiting quietly to be rewarded rarely works, and how women can navigate ambition inside systems that are still far from equal.Key LinksGuest: Surbhi Agarwal, 25+ year Tech Executive/ CMO: https://www.linkedin.com/in/surbhiagarwal/Host: Jane Serra: https://www.linkedin.com/in/janeserra/
In this episode, C-Sweet Co-CEOs Dianne Gubin and Beth Hilbing sit down with Sheryl Brinkley, executive leadership & career coach, to talk about professional identity, self-promotion, confidence, and how women can step into their value without apology.Sheryl shares why we must consciously uncouple from company identity, collect career “receipts” in real time, and learn to articulate our secret sauce in 30 seconds or less. She also dives into “life quakes” — those career-shaking moments that reveal who we really are.Join the community!www.CSweet.org
In this special live episode recorded at the Poppy Barley boutique in Calgary, host Eva Hartling sits down with co-founder Kendall Barber for an unfiltered conversation about building — and sustaining — one of Canada's most beloved women-founded footwear brands.Kendall shares the real story behind Poppy Barley's 13-year journey, from the early days of selling custom boots and dreaming in wildly optimistic spreadsheets, to becoming a B Corp–certified brand rooted in purpose, craftsmanship, and comfort.Together, we explore what it really takes to scale a retail business in Canada: balancing purpose with profit, navigating volatility in fashion and supply chains, building community-driven design, and learning how to take care of yourself while you take care of the business. Kendall also opens up about co-founding with her sister Justine, the evolution of their leadership, and the realities of risk, financing, and longevity for women entrepreneurs.Recorded live as part of The Brand is Female Conversation Series — presented in partnership with TD Women in Enterprise — this episode brings you honest insights, hard-earned lessons, and a thoughtful look at what it means to build something meaningful that can truly last.A must-listen for founders, creatives, and anyone building a brand with heart and staying powerThis season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
China has been on a giant global shopping spree. Since 2000, Chinese state banks have fuelled investments and acquisitions at a surprisingly rate - some four times what was previously thought. Brand new data, shared exclusively with the BBC, reveals that many of Beijing's state-backed spending has targeted rich countries. Such deals are strictly legal, though not always easy to trace. Observers in the United States, Europe and elsewhere are alarmed at the potential for Beijing to dominate key technologies and turbo charge its technological might. Celia Hatton investigates the sometimes murky ways in which Chinese state money can be traced to sensitive industrial sectors. But she also discovers that shutting out Chinese influence is not easy or desirable.
In this episode of The Speed of Culture, host Matt Britton sits down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to explore how the brand leads through purpose-driven growth, cultural storytelling, and community-led innovation. Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and building creativity under pressure. From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.Follow Suzy on Twitter: @AskSuzyBizFollow Laurie Lam on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
*Episode note: this episode contains content and conversation around pregnancy loss - if you or someone you know is going through something similar, WeNatal has incredible resources, linked here for you Ronit Menashe and Vida Delrahim are the co-founders of WeNatal, the first fertility, pregnancy, and postpartum supplements with targeted formulas for both women and men, praised by Dr. Mark Hyman as “the best prenatal on the market.” After experiencing multiple miscarriages and leaving their corporate careers at Nike, they launched WeNatal to transform the fertility conversation from one of fear and confusion to one of empowerment and partnership. Their story blends vulnerability with science-backed insight - on this episode they open up on their own fertility journeys, pregnancy loss, leaving their corporate careers to build something in line with their passions, launching their company WeNatal on the foundation of education, optimism and community, and why it's crucial for couples to come together in trimester zero before embarking on parenthood. Shop WeNatal at https://wenatal.com/thebigmove for a free month's supply of WeNatal's Magnesium (worth $35) with your first subscription Follow WeNatal here: https://www.instagram.com/we_natal/ Follow Ronit here: https://www.instagram.com/ronitmenashe_/ Follow Vida here: https://www.instagram.com/vidadelrahim/ Follow The Big Move Podcast here Follow Host Em here
Most buying happens before a call—so if you're not answering buyer questions up front, the algorithms (and the humans) move on. Gini Dietrich provides a no-fluff visibility engineering sprint to help you prepare for a January launch.
In this episode, Brian & Alex decode the 4 reasons why all brands fail. Brian uses examples like Prime, Lulu, On, Hims, AllBirds, and more to show how brands have either fallen victim to these or overcame them. Drop a comment for what you want to see next! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
This is Part 2! For Part 1, check the feed!In our most meta episode ever, this week we're discussing the history of audiobooks and podcasts! Firstly, what was the equivalent of podcasts in Ancient Rome? How Thomas Edison pioneered the podcast. And lastly.. what was the first podcast, proper?Plus also, is Center Parcs the greatest place in earth? Will the marketing directors at Center Parcs reach out to us? And is everything better now? Do let us know: hello@ohwhatatime.comAnd in huge news, Oh What A Time is now on Patreon! From content you've never heard before to the incredible Oh What A Time chat group, there's so much more OWAT to be enjoyed!On our Patreon you'll now find:•The full archive of bonus episodes•Brand new bonus episodes each month•OWAT subscriber group chats•Loads of extra perks for supporters of the show•PLUS ad-free episodes earlier than everyone elseJoin us at
Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, a brand that focuses on sustainable bath and home care products. Louisa shares her journey from a corporate finance career to entrepreneurship, detailing how she turned a personal problem into a viral brand on Amazon. The conversation covers the challenges she faced, the importance of community and customer engagement, strategies for success on Amazon, and her experiences with global expansion and competition. Louisa emphasizes the significance of learning from mistakes and the value of building a supportive network in the entrepreneurial journey. Takeaways Louisa transitioned from a corporate finance career to entrepreneurship. She created MaisoNovo to address a personal problem with sustainable design. The brand quickly gained traction on Amazon, achieving seven figures in its first year. Community engagement and customer feedback are crucial for brand growth. Mistakes are part of the learning process in entrepreneurship. Utilizing Amazon's tools, like the Vine review program, can enhance product launches. Global expansion has been beneficial for MaisoNovo's revenue. Protecting your brand legally is essential in a competitive market. Building a supportive network is vital for success. Entrepreneurship requires hard work and dedication, but offers flexibility.
We talk about a funny Jay Binkley story that unfolded throughout the morning and are joined by pre and post game host for the Chiefs radio network!
In this episode, David and Steve sit down with Sarah Jarnicki, the Creator of BrandClave, the AI-powered platform redefining how hotel brands are created, validated, and brought to life.Sarah shares her inspiring journey from growing up in Cincinnati to working in global commodities, traveling the world, and ultimately building a revolutionary system that predicts traveler desires before they hit trend reports.We cover everything from:How AI, emotional design, and Web3 will reshape hotels by 2030Why traditional hotel branding is “broken” — and how BrandClave fixes itHow Sarah built a 7-day process that delivers fully investor-ready hotel brandsThe rise of identity tourism, digital hotels, and immersive Web3 hospitalityWhy Middle Eastern cities like Dubai & Saudi Arabia are leading hospitality innovationHow local culture, wellness, and technology will define the next decade of travelSarah also reveals her bold initiative to build the world's first Web3 hotel, co-created with 100 influential women across hospitality, crypto, finance, and design. If you're a hotel developer, hospitality leader, futurist, or just curious about where travel is heading — this is a must-watch.Watch the FULL EPISODE on YouTube: https://youtu.be/g7Lv21KxWjwLinks:Sarah on LinkedIn: https://www.linkedin.com/in/sarahjarnicki/BrandClave Hotels: https://brandclavehotels.com/For full show notes head to: https://themodernhotelier.com/episode/234Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.
Some people talk about mindset — Dre Baldwin lives it. On this episode of The CJ Moneyway Sh$w, CJ sits down with Dre “All Day” Baldwin — former professional basketball player turned entrepreneur, author of 35+ books, and global speaker whose Work On Your Game philosophy has reached millions worldwide. From scoring two points a game in high school to carving out a nine-year pro basketball career overseas, Dre's story is a masterclass in grind, growth, and grace under pressure. In this powerful conversation, CJ and Dre dive into: The walk-on story that started it all at Penn State Abington How rejection built his mental game stronger than any coach ever could Why “work ethic is a strategy,” not just a buzzword How to turn your discipline into a global brand — brick by brick Dre also opens up about life before social media — how he learned to self-motivate without followers, clout, or algorithms. “If I didn't make the team, I just got better. There was no Plan B — just Plan ‘Keep Going.'” This episode is for every creator, athlete, and entrepreneur who's ever been told they weren't good enough. Because Dre Baldwin is proof that belief beats talent when talent stops working. Listen → https://pod.link/1707761906 Watch → https://www.youtube.com/@themoneywayshow8493 Shop → https://c.jmoneyway.com Subscribe → https://substack.com/@cjmoneyway?r=3vvrmy&utm_medium=ios&utm_source=profile #TheCJMoneywaySh$w #DreBaldwin #WorkOnYourGame #Discipline #Mindset #Entrepreneurship #BrickByBrick #BleavNetwork #Motivation #FromBenchToBrand #BigDog #GR3 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Hampton University, Eddie Murphy movies, New Haven High Schools and much more......Brand new podcast with special guest Tara Cummins. .....Check us out!!!
Today's episodes are some of my favorites. I hate stories of just wavetops, and I love stories about people who refuse to give up on what they believe and have built. Don't sleep on this episode; there is much to be gained and learned. Dan Ellis has been making performance footwear for 35+ years, starting his shoe-making career at Saucony, where he worked at their factory in Maine, learning each step in the shoe-making process. He went on to work for Adidas and Reebok, making specialized shoes for multiple Olympic and professional athletes. In 2005, DEVCOM (aka "Natick Labs") asked Dan to work with the Navy SEALs to develop a suite of boots, which turned into the brand OTB Boots. One elite unit nicknamed him "Bootmaker to the Good Guys", which is used today as a tagline for the OTB Boot Brand. Today's Sponsors: Montana Knife Company: https://www.montanaknifecompany.com LMNT: https://www.drinklmnt.com/clearedhot
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are purposeful, not just panicked. Today, we're going to talk about a fundamental truth that many organizations are wrestling with: what looks like a growth problem is often a brand problem. When acquisition costs are climbing and churn is a constant threat, the default response is often to double down on performance marketing. But in crowded markets, that's a race to the bottom. We'll explore why brand is the ultimate lever for creating sustainable demand, pricing power, and the kind of loyalty that performance channels simply can't buy. To help me discuss this topic, I'd like to welcome, Kimberly Storin, CMO at Zoom. Kim, welcome to the show! About Kim Storin I've always believed that great marketing is about creating real connections with customers, partners, and teams. These connections are the moments that define a brand. As CMO of Zoom, I lead a global marketing organization focused on evolving how the world sees and experiences Zoom. We're much more than a meetings platform—we're a modern communications platform that powers collaboration, culture, and connection across the customer journey and employee experience. I draw from my experiences scaling marketing at fast-growth startups and global enterprises alike, grounded in a passion for people, purpose, and performance. I've helped bring AI-powered solutions to market, and today, I use AI to supercharge our team and unlock speed, creativity, and focus across everything from content and campaigns to strategy and insights. Throughout my career, I've navigated complexity, balanced brand and pipeline, and built teams that thrive in change. Today, my role is as much about strategy and positioning as it is about building a culture that can adapt and lead.,Yes,This will be completed shortly Kim Storin on LinkedIn: https://www.linkedin.com/in/kimberlystorin/ Resources Zoom: www.zoom.us The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Join Nick Lamagna on The A Game Podcast with his guest Alex Neist the founder and CEO of Hostage Tape, with brilliant branding geared toward stop snoring and start sleeping selling over 51 Million strips and counting! A simple behavior change (nasal breathing + mouth tape) turned into a category-defining, multi-million-dollar brand. Alex breaks down the health benefits and the exact branding moves—product seeding, polarizing naming, and the 95/5 awareness rule—that took Hostage Tape from zero to everywhere including Andrew Huberman and The Joe Rogan Experience Podcast. This is a company helping athletes, entrepreneurs, high performers and the average person have better relationships and better health through better sleep! Alex is a former Professional Arena Football League Quarterback and entrepreneur who founded a seven-figure sports technology company called Vidswap that he eventually sold. While looking for a cure for his own chronic snoring and sleep issues he was inspired to find a solution and created Hostage Tape which has caught on like wildfire with an amazing branding and marketing campaign. For people who refuse to be held hostage by bad sleep. Wake up Rested, Present, and Unstoppable do NOT miss this podcast! Topics for this episode include: ✅ The "sleep → energy → execution" loop top performers use ✅ The positive results mouth tape can have on your life and business ✅ Brand building from scratch: moat, memorable name, polarizing story ✅ How organic mentions happen and how he got on The Joe Rogan Podcast ✅ Turning customer problems into viral creative + More! This is not medical advice, this information is for entertainment purposes only. Please consult a medical professional before using any products as there may be risks depending on the individual. See the show notes to connect with all things Alex and Hostage Tape! Connect with Alex: Alex Neist on Youtube Alex Neist on TikTok Alex Neist on Instagram Alex Neist on X Alex Neist on Facebook Alex Neist on LinkedIn Connect with Hostage Tape: hostagetape.com Hostage Tape On Instagram Hostage Tape on X Hostage Tape on Facebook Hostage Tape on TikTok Hostage Tape on Youtube Hostage Tape on Threads --- Connect with Nick Lamagna www.nicknicknick.com Text Nick (516)540-5733 Connect on ALL Social Media and Podcast Platforms Here FREE Checklist on how to bring more value to your buyers
Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having Real Talk Kim as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com
Welcome to Barn Talk! In today's episode, Sawyer and Tork are joined by brand builder, restaurateur, and bourbon aficionado Tim Jones. From his small-town Kentucky upbringing—where cattle farming, moonshining, and greeting card factories shaped his early days—to working with iconic bourbon brands like Buffalo Trace and Weller, Tim Jones shares his journey through the world of creativity and entrepreneurship. We dig into the grit behind building great brands, Tim Jones's leap into owning his own businesses, including the buzzworthy Boondogs hot dog joint, and how bourbon became a centerpiece of his story. Plus, hear about Tim Jones's behind-the-scenes experiences on Discovery Channel's Moonshiners and Master Distiller, and the lessons learned from both triumphs and setbacks (including exploding cans!). This episode packs practical wisdom, laughs, and inspiration for anyone chasing their own vision—whether you're a farmer, a founder, or just a fellow bourbon lover.Shop Farmer Grade