Identification for a good or service
How to Harmonize Art with Design & Bring a Brand to Life For over 20+ years Phillip J. Clayton has been focused on building strategic relationships aimed at developing quality business solutions that impact brand design and development. As a practice and not as an off-the-shelf service. Fine art was his foundation, design became his purpose. He's a hybrid consultant, with a focus centered around Art & Design, Brand Design & Development, Packaging Design, Business, Advertising & Marketing. Listen as we chat about art, creativity, design and meaning.
Was genau sind eigentlich NFTs und warum sind sie im Marketing relevant? NFTs sind gefühlt gerade das Thema der Stunde. Alle sprechen darüber, aber nur die wenigsten haben wirklich Ahnung. Das muss sich ändern. Wir haben einen echten Experten zu den Themen NFTs, Metaverse und Web3 eingeladen: Dr. Teo Pham kennt ihr vielleicht schon aus unserer Episode zum Thema Content. Mittlerweile steckt Teo knietief im NFT Game und gibt im Gespräch mit OMR Report Chefredakteur Rolf Hermann neben einem Abriss der Basics auch tiefe Einblicke ins Thema. Was sind NFTs eigentlich? Welche Vokabeln sollte man kennen? Welche spannenden Cases gibt es schon? Wer bestimmt den Wert von NFTs und wie funktioniert die Wertentwicklung? Teo zeigt auf, welche Erfolgsgeschichten es schon gibt: Habt ihr schon mal vom Bored Apps Club gehört? Die digitalen NFT Affen sind mittlerweile nicht nur im Besitz von reichweitenstarken Persönlichkeiten wie Eminem oder Timbaland sondern verkaufen sich für mitunter 18stellige(!) Summen. Spätestens jetzt solltet ihr eure Ohren also spitzen. Vor allem aber sprechen Teo und Rolf über die Relevanz von NFTs für Brands und Marketer. Im Web3 oder Metaverse bieten sie spannende Möglichkeiten Touchpoints zu schaffen. Adidas, McDonalds und digitale Größen wie Gary Vaynerchuck haben zuletzt schon vorgelegt und gezeigt, wie sich NFTs gewinnbringend einsetzen lassen können. Sei es in Form von exklusiven Communities, limitierten Drops, oder exklusivem Zugang zu Events und Meet-Ups. Entgegen erster Vermutungen sind NFTs nicht nur für digitale Produkte spannend, sondern können auch mit physischen Produkten gekoppelt werden. Insofern sollten sich wirklich alle Marketer mit dem Thema auseinandersetzen. Teo ist sich sicher: jede große Brand wird sich 2022 mit NFTs beschäftigen. Hast du das Thema schon auf dem Schirm? Jetzt reinhören und lernen!
This week on The Cigar Authority broadcasting live from the Toscano Sound Stage in Salem, New Hampshire… We had a hostile guest 12 weeks ago and I got a call from a brand owner who said, “Let me Do It?” “I will tell all” And I agreed. Steve Saka from Dunbarton Tobacco and Trust is here to give the numbers – What does it Really Cost to Start a Cigar Brand? This week we will smoke two cigars from the Care Package… In the first hour we will fire up the Leaf by Oscar Maduro, while in the second hour we will light up the new Garofalo La Famiglia Sun Grown as we recap the Meat Ball. Join us for all of this and the usual suspects including the VS Question of the Week, Offer of the Day, Cigar News, The email of the week and a peek into the Asylum. The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH. As always you can find many of the cigars we smoke at https://www.2guyscigars.com. Never miss an episode by subscribing to the show via Apple Podcasts and Podbean.
Bei WWE SmackDown steht das RoyalRumble Schicksal von Roman Reigns auf dem Spiel. In unserer Spotfight #Review erfahrt ihr alles zu Seth Rollins und seinem Mystery-Partner beim blauen Brand. Außerdem werden wir Zeugen von Sami Zayns atemraubenden Stunt, lachen mit dem einzig wahren, weil UNDISPUTED Cole, beschweren uns über die FIESEN Machenschaften von Sonya Deville und betrauern eine ganze Menge Mittelteil. Außerdem sind heute zwei waschechte WWE Hall of Famer zu Gast in Music City Nashville, Tennessee! Alexander Flöter: Er kennt sich im deutschen Wrestling so gut aus wie nur wenig andere – und mittlerweile hat er sich sogar dazu entschieden, eine eigene Promotion zu gründen. Als Promoter von „Pro Wrestling Deutschland“ und führender Kopf hinter „Wrestling+“ hat sich Alexander Flöter in Wrestling-Deutschland einen Namen gemacht. Pro Wrestling Deutschland: wrestling.pro Twitter: https://twitter.com/herrfloeter Twitch: https://twitch.tv/herrfloeter Marcel Weber: Er ist einer der Köpfe hinter den Videos von PerkkixWWE und arbeitet seit Jahren als Autor. Das Wrestling begleitet ihn schon viele Jahrzehnte – bis heute ist er treu geblieben „und macht das Beste aus dem Quatsch“. Welche Note gebt ihr SmackDown? 1 2 3 4 5 6 View Results Loading ... YouTube Link: ➜ Merchandise:
Michael S. Seaver is an award-winning executive coach, leadership consultant, keynote speaker, and author. He's on a mission to unlock human potential to help people uncover and live their purpose, and live a more meaningful and authentic life. His unique methodology has revolutionized how leaders can live authentically and how organizations engage employees. He offers no-nonsense strategies to help people find confidence in their life's narrative, commonalities across generations working today, and ways to communicate with emotional intelligence. Michael's newest book, I Know, A Practical Guide For Awakening To What's Within And Finding Work-Life Integration, tells his story of excruciating emotional pain and contemplating suicide. Cleopatra, his cat, sensed his despair, kept him grounded, and helped him rise from his life's ashes. I Know is a how-to guide Michael uses with clients walking you through the three phases of personal transformation and nine processes you can complete alone or with trusted friends. The book tells Michael's raw and authentic story, offers research-based psychological truths, and is full of real-world client examples. After reading I Know, you'll transition from believing life's answers come from outside yourself to knowing you can discover the answers already inside yourself.For more than 25 years, Michael has lead teams and has coached global leaders since 2011. He's invested thousands of hours in the “arena” managing personal and organizational change, guided others to uncover their lives' missions, and taught leaders how to create psychological safety by inviting employee life experiences into workplace.Featured in numerous publications such as Forbes, Authority, Medium, Thrive Global, Arizona Republic, Business Journals, Accounting Today, Financial Executives International, Best Companies USA, Michael has shared his experiences widely. He is a frequent guest on international podcasts and has served on a variety of boards of directors. Michael graduated from the Thunderbird School of Global Management with a MBA and speaks a bit of Mandarin. He is certified by TTI Success Insights to administer the DISC, 12 Driving Forces, Emotional Intelligence assessments.Website: https://michaelsseaver.com/
In this episode, Matt McChesney is joined by Morgan Fox, defensive end for the Carolina Panthers. The two discuss the NFL playoffs, NCAA NIL deals, and the latest news and notes around the NFL. Learn more about your ad choices. Visit megaphone.fm/adchoices
It's the thrill ride of the week basically as Dave, Dez, and Chris welcome comedian/podcaster Tracey Carnazzo to the Goodtime Hour to discuss online dating, "Weird Al" Yankovic, catfishing, 90 Day Fiancé hijinks, Forest Hills cruising hotspots, Alec Baldwin, Joey Fatone's hot dog cart, and then top it all off with some Northeast Ohio Crime Blotter. Recorded live January 20, 2022. Listen to all of Tracey's podcasts, Catfish Trash Talk, Teen Mom Trash Talk, and 90 Day Fiancé Trash Talk on her website or Dave will stab you!Brand-new "Is this the show?" t-shirt designs, inspired by numerous guests, viewers, listeners & law enforcement, are now available! Watch Dave's latest stand up special The Pride of Cleveland on 800 Pound Gorilla Records' YouTube Page or his feelings will be hurt.Watch The Dave Hill Goodtime Hour every Monday at 8pm ET, now exclusively on Twitch!WE HAVE T-SHIRTS NOW! Support Dave, Dez and Chris by purchasing one today!Support this show by becoming a Maximum Fun member!Join the Dumb Industries newsletter to stay on top of all things Dumb, including The Dave Hill Goodtime Hour!Follow Dave on Instagram (@mrdavehill), Dez on Twitter (@shouthouseradio) and Chris on Twitter (@csgersbeck). Dave is banned from Twitter :(Chat with listeners at Dave Hill's Facebooking Incident. Everyone is making out there and stuff. It rules.The Dave Hill Goodtime Hour is a production of Dumb Industries.
Zwei Basler Onlineportale, zwei unterschiedliche Meinungen: Andrea Fopp, Chefredaktorin des Onlineportals «Bajour» trifft im Streitgespräch auf Oliver Sterchi, Chefredaktor von «Primenews». Während Sterchi das Mediengesetz bekämpft, weibelt Fopp für ein Ja am 13. Februar. Ausserdem: * Basler Regierung stellt Mobilitätsstrategie vor * Mann verstirbt nach Brand in Wohnung * Basler Unispital zählt wieder mehr Patientinnen und Patienten Weitere Themen: - Basel-Stadt präsentiert seine neue Mobilitätstrategie
Die Basler Regierung schickt die Mobiltätsstrategie in die Vernehmlassung. Sie beinhaltet, dass die Anzahl der Autos nicht mehr steigen darf und bis 2050 nur noch umweltfreundliche Verkehrsmittel im Einsatz sein dürfen. * Brand in Wohnung an der Bäumlihofstrasse/Rümmingerstrasse fordert ein Todesopfer * Dreistöckiger Holzbau für 15 Mio. Franken: Architekturbüro aus Brugg gewinnt Wettbewerb für Neubau der Psychiatrie Baselland
Well, friends, I'm back. It's been a year since I last shared an episode with you. And I mean it's been A YEAR. In this first episode back, I'm sharing all about why I believe pivoting is one of the most magical things you can do in your business. The core of my message is the same: musicians and artists embracing entrepreneurship and changing their outcomes. On the outside, I look like I've taken a 180. But on the inside, I feel more closely aligned to myself than ever. And I don't think I'm that far off from where I was when you last heard from me. Today I'll share more about why and what you can expect from this new iteration of my podcast. — Artist Magic podcast is available on YouTube + all major audio streaming platforms. JOIN MY PATREON! * Group masterclass every month with your new artist besties * Channel your intuitive artist magic in a collaborative environment * Refresh your creative energy and get inspired to be your best self * Private Instagram for Patrons only * and more! Tiers start at $5/month. All the details are at http://patreon.com/artistmagic Instagram: http://instagram.com/megankuhar Twitter: http://twitter.com/artistmagic_ Website: http://megan-kuhar.com
My guest today is Abigail Cook Stone, the founder of Otherland. Otherland transforms your home into an immersive world that never stands still with their amazing scented candles. We discuss how her attraction to design led her to candles, what was missing from the market in her mind, and how she approached her supply chain getting off the ground and scale. Here's some of the questions I ask her: What was your initial attraction to design? When did you start thinking about starting a candle company? Was it something you always thought about or was there a specific aha moment? What was missing from the market? How did you think about the brand? How did you seek validation?Did you run any early tests? What was your manufacturing process? How do you think about product launches? Why did you decide to raise venture capital?What was the biggest reason why a fund passed? How did you experience at Ralph Lauren and at Founder's Collective help shape Otherland? What's one thing you would change about venture capital? What's one book that inspired you personally and one book that inspired you professionally? What's one piece of advice you have for founders?
Paige returns to the podcast to discuss how smaller businesses and start-ups can do research to see their business from the point of view of the customer, before segmenting the market. Before founding Mavens and Moguls, a network of seasoned marketing professionals, she worked in organisations like Procter & Gamble, and Coca Cola, as well as for early stage businesses like Zipcar, Inc.com and Launch Media. She holds an MBA from Harvard Business School and Harvard featured her business as a case to teach MBA students how to start a successful business. In this episode, Paige shares some strategies for better understanding the customer you want to serve, in terms of what motivates them to buy. We cover:Some online methods to understand the marketConsidering who might be your ideal clientWays to understand what the market wantsListening tour as a way of touching base with your audienceHow Paige helps her clients How to approach people so they don't fear being sold to when doing market researchDifferent ways to segment your market — demographic data, psychographic data, behavioural data, geographic data and life stagesLinkedIn: Paige Arnof-Fennmavensandmoguls.comValuable Resources:Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com
Welcome to episode 105, "Create a magnetic brand and attract students to you ." You want new students to effortlessly walk into your studio? People to DM you 'out of the blue' to book your privates? You have to attract students to your business like a magnet. This is not only possible but it is simple. There is a clear three-part process to creating a magnetic brand that attracts students to your business. No more convincing. No more hustle. Learn how to naturally pull your most ideal students in In today's episode, you'll learn:Why having a magnetic brand matters Why everyone can create a magnetic brandThree things you need to do in order to attract students to you. Featured on this episode:Get visible with my new FREE guide – 44 Ways to Get More Visible to Your Ideal Clients! Click here to download!Doors to The Profitable Yoga Boss Group Open in March! Click here to join the waitlist.Haven't left a review yet? Click here to tell us what you think of The Yoga Boss Podcast
**This episode is brought to you by CommerceFocused Media and Yotpo** “You have to want it more than anything” according to Sarah, that's the reality of entrepreneurship. In part 2, Sarah Gibson Tuttle, Founder and CEO of Olive & June, says that it's vital to have the grit, hustle, and the "burning desire" to start a business. Sarah says that the brand's image embodies the founder's personality. In her case, she has two personalities, but mostly she believes she's a giver. She likes to support people around her. She's loyal and also dedicated at the same time. Sarah suggests that newcomers to the brand first try their Mani System. Lastly, the brand is inclusive, and their community is open to everyone, including men who love self-care. She talked about: * Their special products * Olive & June logo * Two sides of her personality * Her advice or words of wisdom * Manicure system * Community and free shipping * Men & manicures Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand. For more on Olive & June, Visit: https://oliveandjune.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand And turn your one-time shoppers into lifelong brand lovers.
**This episode is brought to you by CommerceFocused Media and Yotpo** “Beautiful nails for everyone” that's the mission for Olive & June. In part 1, we have Sarah Gibson Tuttle, Founder and CEO of Olive & June, a beauty brand, revolutionizing the At-Home Manicure. Olive & June started as a nail salon in Los Angeles. Sarah wanted to bring salon-quality manicures at home, so she came up with The Mani System. Her brand essentially has democratized the nail salon experience. She calls manicure - a zen experience because, according to her, a manicure sparks joy in people. Sarah believes making people feel good is her love language. That's why her brand has a great relationship with consumers and other brands. In the first part, she talked about: * Gratefulness towards her brand director * Overview of the brand * The Mani System * Manicure, a zen experience * Partnering with the right retailers * Being an inclusive brand * Relationship with other brands * Message for customers Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand. For more on Olive & June, Visit: https://oliveandjune.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand And turn your one-time shoppers into lifelong brand lovers.
In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label […] The post Adding Music to Marketing with Sam Parvin appeared first on Marketing Over Coffee Marketing Podcast.
Hello, Pittsburgh. I'm excited to introduce a brand-new season for you – and it's jam-packed with unique episodes and bonus content. Season 8 has been an incredible one for me to record and produce, and I can't wait to share the full episodes with you.I had the great honor and privilege of interviewing attorney, Edgar Snyder - a person that I admire for the firm he has built, the trail he has blazed, and the philanthropic work he has done in Pittsburgh. I've been watching Edgar Snyder on TV since I was a kid, and I'm sure many of you have as well. I know everyone in Pittsburgh knows who Edgar is, but you may not know his personal journey and what he had to go through in order to build his firm. He shares that story plus a whole lot more in his candid interview with me for the podcast.Just before the holidays, I recorded my first “live audience” podcast with Corry Smith, owner of CorEats. We held the event at Café Conmigo in Wexford. Corry is a thoughtful and energetic business owner with a tremendous origin story, and I had a wonderful time interviewing her for the show. You'll definitely want to make sure that you catch this debut “live” episode.It was a real pleasure to have some prior guests come back onto the program for a group discussion, which is a new format that I decided to try for this season. The first group includes Matt Marietti, owner of de Fer Coffee & Tea, Fiore Moletz, co-owner of Burgh'ers Brewing, and John Vella, owner of The John Vella Salon. And the second session features Kristen Ricupero, owner of Financial Fitness Coaching, Wendy Gilch, owner of SellingLater.com, and Jessie Tait, owner of Enspra. In these small business roundtable discussions, we cover the latest developments in their businesses, what's happened since they were last on the show, dealing with the constantly evolving covid situation, and a variety of other business topics and ideas.In addition to all of this, I was recently a guest on the “Evolution of Brand” podcast, which is a new show created, produced, and hosted by Jason Cercone. In our conversation, we talked a lot about podcasting, marketing, and creating a niche for your content and business. I plan to drop this interview as a bonus in the feed. So, if you've been curious to know more about my reasons for creating the Proprietors of Pittsburgh Podcast and some of the strategy behind it, then you'll want to check this one out.I'd like to thank all of you for helping this podcast experience incredible growth in 2021, and I can't wait to see where things go in 2022. I know we're starting off right with this blockbuster season.If you have ideas for the podcast, know someone that would be an excellent guest, or if you just want to share some feedback, please reach out to me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I'm doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247
*** Show Notes ***The Clothing Brand Marketing System: https://clothingbrandmarketing.com/Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparelBook A Brand Review: https://www.apparelsuccess.com/Facebook Group: https://www.facebook.com/groups/243380772810772/QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!About This Video:In this episode of Apparel Success, Rob shares the ultimate principle for quitting your job and making money online in 2022. This is an educational and motivational video for entrepreneurs looking for the right mindset to earn money and make a new life for themselves. I lay for you what the entrepreneurial process looks like. It's easier than ever to start a grow a successful business - it all comes down to you being "proactive" in your current situation. This video is for all entrepreneurs.
BMC has a strong heritage in road and cross country bikes but isn't as well known for gravity-focused offerings. Mariano Schoefer and Christof Bigler — an engineer and designer, respectively, at BMC — were looking to build the bikes they personally wanted to ride and started modifying existing models as an after-hours side project. Their tinkering caught the attention of their bosses, and long story short, their efforts spawned an entirely new bike brand, SCOR. So we sat down with Mariano and Christof to get the full backstory and the rundown on the bikes themselves.TOPICS & TIMES:Mariano and Christof's roles at BMCBackground as ridersProject originsManagement catching on & growing momentumDesign ethos & bike detailsLaunching SCORMariano & Christof's Big IdeasRELATED LINKS:Introducing: Blister LabsGetting Here: Gunnison & Crested ButteThis Week's Gear GiveawayGear Giveaway / Newsletter SignupBecome a Blister Member / Get our new Buyer's GuideRegister for the 2022 Blister SummitBlister Mountain Bike Buyer's GuideSCOR 4060 See acast.com/privacy for privacy and opt-out information.
Jodi, Lori, and Kari Caden are "sisterpreneurs" and co-founders of the revolutionary maternity and post-partum brand Belly Bandit. In 2020, they founded Proof, a female empowerment company on a mission to provide a best-in-class line of leakproof, worry-free underwear that empowers women to leak less and live more, and is currently the only triple-patented leakproof underwear on the market. With a history of disrupting and revolutionizing their industries, the sisters and co-founders of Proof and Belly Bandit create products that make women's lives better.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.
Guest Bio:Steve Robinson is a consultant, author and speaker on organizational culture design & leadership, brand strategy development, marketing planning, and distinctive advertising principles.He is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc., 1981-2015. Prior to joining the company, Steve was the director of marketing for Six Flags Over Georgia theme park in Atlanta, Georgia. This role was preceded by marketing positions at two other Six Flags properties and communications manager at Texas Instruments.After beginning his career at Chick-fil-A as director of marketing, Steve went on to serve as vice president of the department before becoming chief marketing officer. In his most recent role, he was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies.Today, Steve tells the story of Chic-fil-A, engages in public speaking events, and consults for up and coming entrepreneurs.
Go to brand registry and create a case for “Technical Issue”here is the template I use:Greetings Amazon Team,We need this case escalated to the brand registry team immediately.We have registered “ENTER_brand_name” on Amazon but it is discontinued now. Please remove “ENTER_brand_name” from the brand registry (including Brand Registry 2.0 and 1.0) completely since it is discontinued. Unenroll the brand “ENTER_brand_name” from the brand registry program.We would NOT like to remove a user. We would like to remove the brand from the brand registry program completely.Unenroll the brand “ENTER_brand_name” from the Amazon brand registry program. If you do not know how to do it, please escalate this issue to your supervisor.Thank you.00:00 How to Unenroll a Brand from Amazon Brand Registry00:11 Why would I want to do this00:26 MAG offers Amazon Brand Name Change service00:39 How to file a caseThen, they will respond back and ask you if you still would like to unenroll the brand name. Simply say you still would like toBefore requesting the unenrollment, please remove any other admins or other users for that specific brand name. Otherwise, it might cause confusion on Amazons sideJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy
Join Kelli and Anne for their 199th NEW episode! First they talk about having a moms night out in NYC with an overnight at Hotel Belleclaire and dinner at The Mermaid Inn. Next Kelli talks about having her shingles shot and the side effects. Next they talk about doing a TAKEOVER of the DNR Show live in the studio on Feb 17th from 5-6pm EST. Next Anne talks about her upcoming concert at City Vineyard in NYC on Jan 29th. For tickets go to www.annesteele.com and finally Kelli wraps up by talking about her upcoming LGBTQ Rivercruise charter to Venice in May. For details go to www.rfamilyvacations.com Their special guest today is Lauren Bucherie, Director of Music and Brand Activations for Kimpton. She manages on-property and brand-wide entertainment events strategies as well as their Corporate Social Responsibility. With over 150+ unique sonic identities within the brand, music is an integral part of the guest experience at Kimpton. She develops programs and experiences for guests that support the belief that music brings people closer together. She is also deeply involved in their Events for Good campaign which benefits their nonprofit partnerships with The Trevor Project, National Urban League and No Kid Hungry. Lauren also opens up about her relationship with her wife Brooke and their 3 month old son Asher.
On today's episode of the podcast, we're talking to Fany Gerson, the pastry chef mastermind behind La Newyorkina, Dough, and, most recently, Fan-Fan Doughnuts in Bed-Stuy, Brooklyn. In addition to making some of New York's most legendary doughnuts, Fany has written extensively about the paletas, ice creams, and other sweets of Mexico, where she grew up. We talked about the secret ingredient that makes her yeasted doughnuts special, how the fan-fan (her signature eclair-like doughnut baton) came about, and some of the best, often-overlooked Mexican food in New York.Later on the show, hosts Anna Hezel and Matt Rodbard discuss the ever-present, ever-evolving world of fad diets.Additional Reading:Mexican Desserts and the Magical Can [TASTE]Inside Fany Gerson's Brand-new Doughnut Shop [Grub Street]The Best Advice After Trying Every Fad Diet? Just Eat. [TASTE]When SnackWell's Was the Flavor of Permissible Indulgence [TASTE]The Summer of Halo Top [TASTE]Buy Fany's cookbooks: My Sweet Mexico, Paletas, Mexican Ice Cream
This is a podcast about digital and ecommerce, so you already know we're big fans of the internet. It's a portal and a tool to give you direct access to consumers, information, and communication unlike anything that's ever existed before. And if you're living here in 2022 and expecting to thrive as a business owner, you better be tapping into every possible resource the internet has to offer. Alli Reed has known that for more than a decade, and her company, Stratia Skincare, got its start in large part thanks to the wealth of beauty and skincare knowledge Alli tapped into to turn an interest into a side hustle and then grow it into a multi-million dollar brand. On this episode of Up Next in Commerce, I talked to Alli about how she turned her hours on Reddit into a brand that keeps growing, and we talked about all the ways to attract customers, differentiate yourself, and what it takes to educate the consumer beyond just knowing what your brand is, but also what it stands for and how it operates. Enjoy!Main Takeaways:The Reddit Goldmine: If you are looking for an engaged audience, Reddit is one of the best places on the internet to find some. But beware, not only are Redditors engaged, they are hyper-aware of any kind of inauthentic promotion or pushing of brands. When you show up on Reddit, you have to be authentic, and in return, you will see active, informed, and oftentimes helpful folks who can take your market research to another level.Don't Take Our Word For It: In categories that require a bit more effort to convert customers, it's helpful to rely on UGC and customer reviews. Rather than asking potential customers to trust you the brand, ask them to trust their peers who are singing your praises. That's a much easier and quicker way to get someone to pull the trigger than trying to convince them just based on your marketing materials.You're Not What You're Not: There is always a rush to be the first to be certain ingredient-free. Whether it's paraben-free, gluten-free, cruelty-free, or anything else, don't let the marketing angle of being XYZ-thing-free be your crutch. Find a way to differentiate yourself that actually has a basis in need, science, or data rather than being the first to be “anything-free.”For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.
Reden ist immer einfacher als machen! Das gilt auch beim Personal Branding. Wenn du in die Sichtbarkeit kommen möchtest, macht es Sinn, die Dinge auch möglichst schnell umzusetzen! Dich auszuprobieren, dazuzulernen und manches wieder anzupassen. In dieser Podcastfolge von „Be your Brand“ bekommst du 6 konkrete Tipps, die Du auch direkt umsetzen kannst. Gerade zum Jahresstart, wenn noch ganz viel Motivation da ist, klappt das mit der Umsetzung meist oft ziemlich gut. Aber auch wenn du die Folge später im Jahr hörst, macht das keinen Unterschied, denn diese Punkte kannst du immer und überall realisieren. In dieser Episode weise ich dich auf weitere hilfreiche Folgen hin: Digitales Netzwerken: https://bit.ly/3IgtgMv Mein Gespräch mit Laura Malina Seiler: https://bit.ly/3FFf3qH Ein Gespräch mit Andreas Rickmann in dem es um passende Social Media Kanäle und guten Content geht: https://bit.ly/3fGl6AR Wie läuft es mit deiner Sichtbarkeit? Hast du dir schon mein Personal Branding Ebook geholt? Das gibt es jetzt für dich kostenlos! In dem Buch geht es um die ersten wichtigen Schritte in die Sichtbarkeit. Geh einfach auf diesen Link https://prleben.de/personal-branding-buch-kostenlos/ und hole dir dein GRATIS-Exemplar! UND – wenn du dir das Buch holst, bekommst du in Kürze noch eine weitere kleine Überraschung von mir zugeschickt. Darüber hinaus lass uns gerne unverbindlich über ein individuelles Coaching sprechen: Du möchtest gerne die Aufmerksamkeit bekommen, die du als Mensch und Expert:in auf deinem Gebiet verdient hast? Das ist absolut verständlich. Dabei unterstütze ich dich gerne! Melde dich via Social Media oder per Mail (PRleben@t-online.de) bei mir. https://prleben.de/coachings/
1:26 - Rebuilding the vitamin categorySara realized that traditional vitamins weren't built in a way to truly optimize health.“I was starting to struggle out of nowhere really with chronic inflammation, digestion, sleep issues, you name it. And I've always considered myself a relatively healthy person. I had a healthy diet. I didn't really know what was going on. Went through a lot of allergy tests and blood tests and found out that I had a lot of gaps in my diet. Because even if you eat a well-rounded diet, even if you eat perfectly, actually 90% of Americans are micronutrient deficient. We're not actually getting the nutrients that we need. And so like many of us, I turned to the supplement aisle to try to fill the gaps. Started looking at all these vitamins and pills and complicated and expensive sort of supplement routines, and cobbling together swallowing handfuls of capsules. And the more that I looked into it and questioned it, the more that I found that a lot of these things are built wrong. They're made with a lot of artificial fillers, synthetic binders, just a lot of dirty things. You don't actually question where your vitamins are coming from or how it's made. And so I set out to create an entirely new solution. One that's actually real food. And that's how it was inspired and Gem was born.”9:27 - Organizing a beta groupSara's first step was to organize a Facebook group of diverse women to help understand if there was interest in replacing multivitamins with something better.“At first I didn't even think about it as the anti-vitamin, as an entirely new idea of a vitamin. I just thought of it as this daily health essential that really worked for me. And I wanted to share it with more people. And so I started a beta group actually, and I joke, on a complicated platform called Facebook Groups. And I had people kind of refer in, so it wasn't just a bunch of my friends, over 300 women across the US. And at first I just formed this community really to see if it was something of interest, to get people's feedback. And I kept iterating on it to address other people's needs, to see what would work. And I got an overwhelmingly positive response of, wow, this is something that could really replace my multivitamin. This is something that really works for me. And that's when really I had the aha moment of, wow, this could be a business and really be a product that is impactful on people's lives. And that's what led me to ultimately raising my first round of capital and then going to market in late 2018.”12:07 - Forming a panel of advisorsNext, Sara surrounded herself with experts who could serve as the scientific backbone for GEM's products.“I have a team of scientific advisors that I brought together. And our approach and my approach in building this has always been to have a kaleidoscopic array of knowledge and expertise. And so we have an herbalist, a functional medicine doctor, a neurologist, a biochemist, registered dieticians. And bringing these different perspectives together in how can we look at our health in different ways? How can we actually look at it holistically, and not just through this band-aid lens of a pill for this and a pill for that? And so it took kind of bringing them together, getting their input, and then really co-developing it with this community.”15:25 - Embracing a minimalist brandToo often, design eats up a startup's time and money when it should really be focused on getting the product right. That's why Sara packaged GEM in black & white until its recent rebrand.“I started out really almost with a brandless platform. So they actually came packaged in a recyclable PET container, a small plastic container. And so it was really nicely designed and had a simple white label on it. It was like white and black. And the idea was I didn't want brand to distract from the core product. I think there's a lot of, and I've had these mistakes too in my own past of building companies, where a lot of people will spend a lot of money on these beautiful brand books and invest a ton in brand before they even know their target customer. And that's not what I want to do. I want the product right. I wanted to understand who my audience was. I wanted to understand how to build the right thing for them. And so I started out with a very simple and scalable brand packaging system that was really super minimalist.”17:06 - Prioritizing scalabilityTo stay lean and agile, Sara set up manufacturing and production systems that she knew would be scalable as GEM evolved.“As a food company, it's difficult to kind of have that quote-unquote ‘lean' startup method. Because it's harder to iterate on obviously a physical product than it is maybe if you were a software company, or something where you can make more methodical smaller tweaks. So I set up a supply chain and I set up a manufacturing and a production system with this packaging and brand that allowed me to do that in the most minimal way possible. And I always thought about scalability in my mind, too, when building out unit economics. So from day one, I made sure that we sourced things that I could scale with, that I could iterate on pretty quickly, so that we could get to that product market fit faster.”20:23 - Bringing investors onboardGEM didn't have fancy pitch decks. Instead, Sara invited potential investors into her beta group so that they could see all of the feedback and interest firsthand.“It was about a month into that beta group that I realized the potential. And I actually invited investors to this group. So I actually used the group as my beta. As my product market fit potential. So that was really my prototype version, if you will. So I had the product for people to taste, it continued to evolve obviously from there the next six months. But I had the initial product. I had the initial community. And I had the initial feedback as well. I did a lot of surveys within this group, asking questions. We had different dialogue conversations happening. And so I just invited these investors. They could see transparently what people were saying. Good, bad, ugly. And that was my approach. I don't even know if I had a pitch deck in the early days. I mean, that was really it. It was about the product. It was about our mission and vision of building this future of nutrition. And that's really how we actually raised that initial capital.”25:15 - Competing in the superfood spaceToday, GEM doesn't just compete with vitamins. They also go toe-to-toe with superfoods, powders, and other players in the health space.“We're really indirectly competing with so much more than just traditional supplements in gummy or pill form. We do get a lot of switching behavior from consumers who don't want to eat a candy, who don't want to swallow pills and capsules, and who want to have a whole food solution that's more natural to get their vitamins. But also we were getting a lot of vitamin-skeptics, people who've never taken vitamins before because they don't believe in it, because it's scary. You don't really know what's inside of it. Now, the landscape has changed so much where we're this convenient all-in-one daily nutrition. And so even like powder companies now, there's all these superfood powders and things like that where people are trying to get all of their essential nutrients. Gem also helps satisfy that need. And so now, I think the landscape has evolved where when you actually look at the supplement space, it's so much more than just supplements. You're looking at functional food, you're looking at functional powders. You're looking at a lot more players in there. And we're an entirely different form factor, but we're kind of evolving that even more with that form factor, and really disrupting and displacing a lot of those players.”43:35 - Keeping a simple tech stackThere's no need to reinvent the wheel in DTC. The only unique tech that GEM uses is an SMS program that allows them to regularly check in with subscribers.“Our tech stack is super simple. We're built on Shopify and we use a subscription plugin within Shopify called Recharge. We use Klaviyo for our email system, and SMS as well. And we also co-built our own SMS for helping manage your subscription. So we text our customers three days before your monthly subscription, asking you how everything's going, if you want to swap flavors, if you want to pause or anything. And so we have a super communicative strategy there through SMS. And of course we have the data side as well. We use Looker. I know there's a lot of different data platforms out there. But what's amazing about the direct to consumer world obviously is that you can really get to market quickly with a pretty simple tech stack. And there's a lot of tools where you don't need to reinvent the wheel necessarily from the ground up.”46:13 - Optimizing health 30 days at a timeThe next step for GEM is to grow their community of users and enlighten more people on the value of using the product every single day.“Consistency is so important. And that's why we're a subscription model. It's about one bite a day. In order to optimize your health, you really do need to be consistent. And so that's why we offer a subscription. And we hope through the structured experience that we provide you that that becomes something of a habit. It's shipped to your door conveniently every month so you don't have to think about it or worry about it, in 30 bite packs. So it comes in 30-bite compostable bags. And then we offer you a big tin, an eco-friendly tin that you can refill and have on your counter. And then we also offer you a travel tin for on the go. And so we give you three different packaging systems in your starter kit, so that you can always have it with you wherever you need it in the house. And you can take it with you as well. So hoping to provide different levels of convenience.”Episode Contributors: Sara Cullen - CEO of GEMBlaine Bolus - COO of Omipanel
If you're selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it. In addition to making sure people trust you enough to give your brand a try, you also want to make sure that you can actually sell your product to them hassle-free. Selling healthcare products can be tricky, you can be subject to suspension by many payment providers, and your ability to advertise online can be limited. But as for everything, there is a solution! It's called LegitScript, and I'm presenting it to you in this new episode. Check it out and let me know if this was helpful! Watch on YouTube: https://youtu.be/CGAB0nr6Q7Y
There is a successful formula for growing your personal brand online. It takes a commitment and an investment that many are reluctant to make. Michael Crank shares with us the ways his investments in a personal brand strategy and digital presence on LinkedIn have fueled his career growth and makes his case for the importance of purpose in your business life
On this weeks episode i got to chat with Hollie Kitchens. Hollie Kitchens is a brand strategist, internationally charted podcast host and has over 60 million GIPHY views. She is on a mission to help as many unknown entrepreneurs establish authority so that they expand their digital footprint and be go-to in their marketplace. Join the Discord - https://chastinjmiles.com/discord To join Power Unit Coaching visit http://chastinjmiles.com
Andy and Randy discuss the biggest headlines around the NFL including Terry Fontenot's comments on the Falcons finding a pass rusher this off-season. Plus, Audacy NFL Insider Michael Lombardi joined Andy and Randy ahead of the Divisional Round games this weekend. And we talk Brady's Brand in the Wendy Zone.
Brand Expansion Strategy: The Only Way To Protect Your Brand“The only way to protect your brand is to expand your brand.” - Grant CardoneSimple, powerful, and true.But what does “expanding your brand” mean in 2022? From my perspective and experience, this breaks down to FOUR core elements:1. Connecting with more people. 2. Developing powerful strategic partnerships.3. Creating and distributing better content (videos, blog articles, infographics, etc.) to your contacts.4. Bettering existing and/or adding more products and services.Brand building occurs with much research, planning, attention to detail, persistence, and devoted execution. When brand building becomes a lifestyle and strategic mindset, it often requires you to work with a professional who understands this process.Your brand strategy defines rules and guidelines on how, what, where, when, and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.
Andreas and I were supposed to record an episode together back in early 2020 but never got the chance due to the pandemic. Now, we finally got the time to sit down and go into his story and the story behind the brand of https://www.sextantstays.com/ (Sextant Stays.) I also had the pleasure to meet Brandy, COO of Sextant Stays, at the VRMA conference and covered a portion of her story and interaction with the brand from the beginning to help set the scene for this episode as well! Thank you to our sponsors at https://my.captivate.fm/www.noiseaware.com (NoiseAware), https://my.captivate.fm/www.jetstreamtech.io (Jetstream), and https://my.captivate.fm/www.operto.com (Operto)! Learn more about Sextant Stays here and use my code SLICKTALK15 for 15% off of your stay with a Sextant property!
In this episode I chat about how you make your own manifestation rules with the law of assumption! I also talk about my human design and tell you how to figure out what type of manifestor you are with human design. @carysleahw @schoolofmanifestationpod Join my FB GROUP: https://www.facebook.com/groups/schoolofmanifestationYOUTUBE: https://www.youtube.com/channel/UCm7sXq4zLPd5P6PGRkbmksA
Jennifer Frommer is the Senior Vice President of Creative Content and Brand Partnerships at Columbia Records, a division of Sony Music. In this episode, Alan and Jennifer discuss how she broke into the music industry, the brand partnerships she's worked on, which includes products like Beats headphones and musicians like Lil Nas X, Beyonce, Adele, and many others. The brands she's helped partner with include Tiffany & Co., Jaguar, Taco Bell, Pepsi, Samsung, Microsoft, Google, and many more. Needless to say, Jennifer believes the future of differentiating your brand comes with partnering with the musicians and artists your customers love. Later in the show, they discuss brand partnerships and collaborations, how they work, what works best for brands, how to work with artists, and how those artists' collaborations come together. Listen to find out more about the world of marketing and music. In this episode, you'll learn: The creative, organic integration of brands and music The advantage of brands partnering with musicians The keys to success for a brand and an artist collaboration Key Highlights [01:36] Working with Lil Nas X [04:12] Getting to be SVP of Creative Content Brand Partnerships [06:40] Miracle Whip and Lady Gaga [09:34] Lil Nas X and Taco Bell [10:32] The current state of branded partnerships [12:53] What success looks like [20:10] Which brands are executing partnerships well [23:49] The importance of mutual trust [24:44] An experience that defines Jennifer [25:37] Jennifer's advice for her younger self [26:40] What marketers should be learning more about [27:41] The brands and organizations Jennifer follows [28:31] The biggest threat and opportunity to marketing today Resources Mentioned: Jennifer Frommer Columbia Records Artists Jennifer's LinkedIn Post on Putting Together Deals for Lil Nas X (Links to work included) Jimmy Iovine & Interscope Records SPIN Magazine Tyler the Creator Coca-Cola Commercial Lil Nas X is now Taco Bell's Chief Impact Officer Balenciaga & Simpsons Brand Video Balenciaga & Fortnite Collaboration AriZona Iced Tea stays current (Eater.com) Taco Bell's Feed the Beat NFTs and Luxury Market (Business Insider) Tiffany collaboration with JayZ and Beyonce (Essence) Veterinarians International Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jennifer-frommer-0b6647/ https://twitter.com/JbrandonFrommer https://twitter.com/columbiarecords https://www.instagram.com/columbiarecords/ Connect with Marketing Today and Alan Hart: http://twitter.com/abharthttps://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
Kashaun Parker shares how she helps others overcome major life setbacks, one relationship at a time. Learn more at https://www.linkedin.com/in/kashaunparkernextstepforwardcoaching/ or contact her at firstname.lastname@example.org For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at email@example.com.
In a notoriously saturated market, new beauty brands need more than just a solid formula to stand out. They need transformative ideas that go beyond the product itself. When Dianna Cohen set out to create Crown Affair, she wanted high-quality hair care that was more than just another clean product in a pretty bottle. She wanted to turn hair care into a special moment, rooted in ritual. You know, those little daily practices that make or break your morning—those personal moments that help you feel calm, collected, and whole. Though Crown Affair is relatively new to the market, it has earned a respectable spot disrupting the hair care space thanks to its clean and innovative products, and Dianna's commitment to the craft of taking care—both in hair care and business practices. On this week's episode of WorkParty, we're joined by Dianna Cohen, my good friend, and the founder and CEO of Crown Affair to chat about how she built the brand from the foundation of personal practice, and why it has played such an instrumental role in the success of the business. We talk about: The pre-Crown Affair career path that set Dianna up for success What makes her hair care routine so unique, and why creating a ritual was so important The moment she knew she was going to make the leap and launch Crown Affair How her art history background played a big role in the art direction of the brand The process of developing custom formulas vs. using contract manufacturing Tips to help you reach your hair care goals and Dianna's must-have hair products Dianna's secrets to success regarding company culture and mindful leadership Crown Affair's Seedling Mentorship Program on the power of community and connection The importance of hiring slow, firing fast, and finding seasoned professionals To join the WorkParty click HERE To connect with Dianna Cohen click HERE To connect with Jaclyn Johnson click HERE To learn more about Crown Affair click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Produced by Dear Media
On today's show, we're giving you the Secrets to Brand U. We are helping entrepreneurs and small business owners learn the secrets that all the Fortune 500 companies already know, the “power of branding”. Learn from Forbes Riley, one of the world's leading brand specialists, and her very special guest, Alessio Tramontozzi “The Underground Entrepreneur.” On Today's Show we give you all the opportunities and secrets to uplevel your branding, so you can grow into more than you could ever imagine.
Today is a solo episode and is something near and dear to my heart as I am an instagrammer myself before actually starting my Amazon journey. That said, I have quite the background and I'm gladly sharing with you how Influencer marketing via Instagram works. If there is one platform that you'll find easy to market your products, it's Instagram. I'm gonna share with you tips on how to stress-free influencer marketing. to get So sit back, relax and tune in! In This Episode: [00:28] Influencer marketing via Instagram with me Noemi [00:50] Why Instagram? [02:10] Knowing exactly who you want to work with. [02:30] Active Instagrammer. [03:10] Delivers quality pictures. [04:15] Building structured DM sequence. [06:00] Making sure you have a clear direction. [07:58] Who to approach? [08:50] Showing your interest. [11:40] How to reach out? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
It's estimated that people are exposed to at least 6000 ads every day. If you took the caption and logo away from your social ads, would they be recognisable as your brand? Creating distinctive assets is crucial to being thought of at the time of purchase. Today we're answering how you can do that. Got a question or suggestion for the Social Minds podcast? Get in touch at firstname.lastname@example.org
**This episode is brought to you by Yotpo** “If I don't know something, I will educate myself” - tells Alexandre. In part 2, Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge, talks about how he started his journey with education and persistence. It took him 4 times to get patents and 6 years to design KlipTrio. He never lost hope through the never-ending bureaucratic process. Plus, his experience in the veterinarian world, proved to be a critical factor in creating an innovative product. Alexandre wants KlipTrio and disposable styptic cartridges to be the standard in the veterinary profession. He also wants to mark the 6th of October as 'National Trim Your Pet's Nail Day'. According to him, every entrepreneur encounters people who don't believe in them. He did meet such people but his family's support kept him going. He discusses: * His goal * R&D phase * Doubters in his journey * Marketing plans * National trim your pets nail day * His charity organization Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand. For more on KlipTrio, visit: https://kliptrio.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand And turn your one-time shoppers into lifelong brand lovers.
Darling, darling, darling...welcome! On this episode we dive into our fabulous Brand of the Week, More Than Your Average, and their 2022 collection, why I need the links to all of the accessories Peloton instructors wear, a new potato soup recipe, details on a new antique mall you must visit, and did you decorate the inside of your locker in middle school?!
**This episode is brought to you by Yotpo** “Be persistent and chase it above all means,” says Alexandre. In part 1, we have Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge. At the beginning of his career, at the age of 18, Alexandre experienced disappointment, but that didn't stop him. He wanted to be a veterinary technician from childhood, and he eventually became one. In his time as a technician, he saw that even technicians make errors while trimming the nails of pets, and the process for doing so was inefficient and potentially hazardous. So, he decided to develop a safer, faster, and more hygienic way of trimming nails & applying styptic powder to an animal's injured nail. In part 1, he discusses: * Gratefulness * Overview of the brand * His background * Disappointment at the age of 18 * What kept him going * His two lightbulb moments * Chasing U.S. utility patents Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand. For more on KlipTrio, visit: https://kliptrio.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand And turn your one-time shoppers into lifelong brand lovers.
**This episode is brought to you by Sendlane** “To help every human get more from each moment in life,” that's the thought behind NOWATCH. In part 1, we have Timothee Manschot and Hylke Muntinga, Co-Founders of NOWATCH, the first wearable that helps you actively predict and manage stress by giving you insight into your cortisol levels. It all started four years ago when Hylke received the bad news that he had a genetic disease that would cause him to go blind. The doctors aren't certain of when blindness will occur, only that it will happen. During this time, Hlyke and Timothee had long talks about living and being "present." They wondered if they could help people see time in a new way. That's when they launched NOWATCH, a wearable technology built to help you develop a new relationship with technology and yourself. NOWATCH products are a combination of state-of-the-art technology with ancient gemstones. In part 1, they discuss: * Gratefulness * Hylke's story * Overview of the company * Society and mental health * NOWATCH products Join Ramon Vela, Timothee Manschot, and Hylke Muntinga as they break down the inside story on The Story of a Brand. For more on Nowatch, visit: https://nowatch.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story
The history of Satanism is bedeviled by misinformation, and in the age of social media, a lie can travel to Hell and back to avoid correction. As hopefully savvy digital consumers, how can we better train ourselves to separate fact from affliction? SHOW LINKS FaustFest Sign-Ups TST MN: Warmer Than Hell Filter Magazing: Court-Ordered Into AA? You Could Use Sober Faction Misinformation vs disinformation Misinformation is bad information spread by mistake Disinformation is bad information spread on purpose Bad actors need more people to amplify their message -- they may try to persuade an influencer to spread their disinformation as-is -- or as a “debunking.” Simply repeating a rumor can perpetuate it, add fuel to the fire, and even legitimize it. Imposter content: Using the names, logos of well-known, reputable outlets to steal credibility Weaponized content Content can be used out of context Old content is reshared as new, with new context Why do people fall for disinformation? Because they want to. People like things that confirm what they already believe, and reject information that challenges them. Critical reading of the news Basic credulity – if it sounds too good to be true, it probably is. This goes double for anything to do with money or products you see online. (Do not buy shit from Facebook ads!) Is it realistic? Would someone really say or do what the article is saying? Would you do that thing yourself? Would any reasonable person? Understand how headlines are written – usually by someone else, not the article writer, and therefore doesn't always encapsulate what the article actually says. It's meant to grab your attention – whether for good or bad. Opinion vs news – sometimes editorials look a lot like reporting. Slow down! Articles (and certainly their headlines) are meant to provoke emotion and a knee-jerk response. Ask yourself, why am I being made to feel this way? What reaction does the writer want me to have? What reaction do I actually have, once I have more time to process the information? Who owns what? Consider who really owns the website or publication you're reading. Who wrote the article? Have you heard of them before (do they even exist?), or read their other work? What do their previous stories tell you about them and their point of view? When was it written? This is one of the easiest to miss, especially on social media. Make sure the article isn't out of date – and if there's no date at all, be suspicious. Who is the target audience? Was this written to appeal to a certain kind of person? Verify with other independent sources. Does the information fit with what you already know, or what you've read elsewhere? If you can only find one article that says something, that's a red flag. (And it doesn't count if all the other sources you find lead back to only the first article!) Read the original. This is especially important when it comes to science writing. News articles try to summarize super-long scientific studies in just a paragraph or two – they could be cherry-picking what the study says, or miss the point entirely. When you can, click through to the original study and check it out – and again, if there are no links to sources… that's a bad sign. What isn't being said? Not citing sources is the big one. But you have to ask questions of what you're reading. Most mainstream news sites at least try to offer a different perspective / counterpoint to the main narrative of their piece. For example, if a politician really said something inflammatory, there would be a reaction from an opposing party. The wild west of unsourced shit on social media Social media is great for communicating with people you actually know – but be wary of accounts from people you've never heard of. If someone has shared what looks to be original content (i.e., not a link to an article on another publication), check their account to see if they seem legitimate. Who's doing the sharing? Is it a reporter? A politician? Some random person? A celebrity? Just because it's a big account or a famous person doesn't mean they're legit. There are lots of famous dummies out there. When was the account made? Brand-new accounts with no profile / cover pictures or friends / followers might be bots or sock puppet accounts. What's their location? Are they geographically located close enough to what's said in the post / shown in the photo? There is a private group on Facebook for Satanic Bay Area that is for locals only (for privacy and planning reasons). People will request to join the group, and answer the question of whether they're local as “yes” – but their location on Facebook says otherwise. Or they don't have a location at all. That's when I go to their accounts and look at things like their place of work (maybe it has a location), the Pages they follow (if they like a lot of restaurants in Chicago, maybe that's where they're actually located), and even their photos (if they say they're from San Jose but they're posting pics of snow in their backyard… they ain't in San Jose). Is the photo altered? Even a skillful cropping can change the meaning of an image. Look for signs of Photoshopping. Use Google reverse image search / TinEye to find the pictures elsewhere on the web. Deepfake videos Cross-reference Google Maps / Instagram location tags for visual clues Check things like street signs, their colors, their fonts, etc. Does it match up with what you know of the city's street signs? Look for seasonal cues. Are the leaves the right color for that part of the year? What does the terrain, plants look like for a particular area? Image degradation: if you suspect the photo's not the original, see if there's blurriness, pixelation that indicates it was screenshotted and reshared. Stop the cycle Don't share a story that might be untrue (duh). If you accidentally do, go ahead and delete it. If you want, maybe make a post discussing how you were fooled – but best not to leave the bad article up. If you see someone else sharing a story you know to be untrue, speak up (but don't be a dick). It is extreeeeeeeeemely difficult to dissuade someone from believing something. When someone has internalized a belief and made it part of their identity, attacking that belief feels to them like you're attacking them personally. They become defensive and work even harder to justify that belief to themselves. The debunker becomes the bad guy, and any facts you present are written off as coming from biased sources. Instead, try asking questions. Where did you hear this information? Do you know the person who shared it? How did it make you feel when you read it or saw it? Have you ever heard of that happening before? Why do you think it's interesting or believable? Don't publicly humiliate them. Send them a private message or better yet, speak in person. Consider what else is going on in their life. Is there trouble at home or at work? These may be sources of anxiety they're unknowingly trying to soothe with conspiracies as a distraction. If you need to go low- or no-contact with someone, do what is best for yourself. But also consider that conspiracy believers are often socially isolated, and their conspiracy groups give them a sense of community. Perhaps engage on neutral topics – go ahead and comment on Aunt Shirley's cat pictures, but do not engage when she starts talking about the Flat Earth. Encourage them to spend less time online. Just taking a break from social media can loosen the grip it has over them. Spend time with them in person, away from triggers like television. Remind them of the hobbies and pastimes they used to enjoy before becoming entrenched in conspiracy. Set a good example. Sharing real, verifiable news – and mentioning why you know it's true – on social media can expose people to another point of view. But don't target your posts at anyone, or engage in arguments in the comments. People who like to say they do “research” are more likely to believe an article they find themselves, as opposed to something sent to them. It's a kind of gamification of conspiracy theory. Sources: The News Literacy Project: Understanding Misinformation and How to Talk to People Who Believe It Business Insider: Misinformation vs. disinformation: What to know about each form of false information, and how to spot them online New York Times: How to Talk to Friends and Family Who Share Conspiracy Theories Slate: How to Talk to QAnon Loved Ones This Thanksgiving Rolling Stone: It's Not Q. It's You NPR: Illinois Is The First State To Have High Schools Teach News Literacy American Psychological Association: Controlling the spread of misinformation First Draft News Google News Initiative GET IN TOUCH WITH BLACK MASS APPEAL Facebook Twitter Instagram Patreon Tabitha Slander's Instagram Discord server SATANIC BAY AREA Website Facebook Twitter (as @SatanicSF) Instagram Sign up for Satanic Bay Area's newsletter On TikTok as DailyBaphirmations Coffee Hour is the third Thursday of every month from 6 – 8 pm at Wicked Grounds in San Francisco!
In this episode, Benji interviews John Morris, Executive Director of Brand at Club Colors. John and his team take a unique approach when it comes to gifting. Learn how giving things away pays fantastic dividends in the long run and how Club Colors executes their Logo Challenge.