Podcasts about Brand

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience. Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We'll dig into the data behind the ads, exploring which brands successfully connected with key audiences, what the data says about using celebrities, and how the smartest brands think about the Super Bowl not as a single event, but as a strategic play in a much larger game.To help me discuss this topic, I'd like to welcome, Nataly Kelly, CMO at Zappi. About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get the Zappi Lessons in Advertising: Super Bowl LX report: https://www.zappi.io/web/learnings-from-super-bowl-ads-2026/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of The Green Industry Podcast, host Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal why blindly copying big business marketing tactics can hurt local lawn care companies, emphasizing the advantages of focusing on local density, quick wins, relationships, and job-booking strategies over national-scale branding.

If AI answer engines stopped reading your brand tomorrow, would anyone searching for your solution still find you? In this episode of Sharkpreneur, Seth Greene interviews Julian Lopez, Head of Research at AEO.co, who explains how brands can become the answer AI is most likely to recommend. Drawing on months of deep research with co-authors Perry Belcher and Kasim Aslam, Julian explains why branding, structure, and multimodal content now sit at the heart of discovery in an AI-driven world. He also outlines what small businesses can do over the next 6–12 months to become compliant with this new landscape, increase AI visibility, and prepare for shifts such as zero-click search and wearables. Key Takeaways:→ How AEO builds on top of traditional SEO rather than replacing it.→ Why branding is becoming the key differentiator in AI recommendations. → Why you shouldn't chase schema hacks and listicle formats without first building a solid foundational structure. → How video, transcripts, and repurposed clips give AI the rich data it craves. → How profiles, mentions, and consistent brand signals across platforms help engines confirm you're real and relevant. Julian Lopez is a 'recovering' graphic designer with over 8 years of branding experience who decided to get into marketing as a new challenge to sharpen the skills that can make or break a business. Julian has co-authored The AEO Blueprint, the first full-length book on Answer Engine Optimization, which guides business owners and entrepreneurs in future-proofing their brands and becoming the AI-recommended answer in their market. Connect With Julian:Website: http://aeo.co/TikTok: https://www.tiktok.com/@aeo.coX: https://x.com/AEOdotCO

This episode features Craig Francis, the VP of Brand at Ultraview Archery, and a guy whose content, perspectives, and opinions are the furthest from mundane.  Craig's been in the hunting creative space for over 10 years and has worked with numerous brands over that timeframe, many that are household names in our community. He's a writer, photographer, and one of the more capable storytellers in the game.  Topics covered include the tension between building a brand that stands for something while also keeping an eye on the bottom line, what capital "H" hunting means, and of course, an inside look at the story behind Ultraview Archery and what's on the horizon for this upstart company that's trying to build a business that is focused very simply on helping you write and tell better stories.  NOTABLE QUOTES:  "That's literally the whole game plan. We got nothing else going on here. Great stuff. Take it to the field. Write your own story. Share it with your friends. You'll probably never talk about us, but we'll have been a small part. That's literally all it is."  @craigfranciscreative  @ultraviewarchery ---------------------------  DEALS & PARTNERS:  For over 100 years Leica has set the standard for premium optics. From spotting scopes to binoculars, rifle scopes and the new CRF MAX rangefinders, Leica is the choice for those who accept no compromises.  Don't miss out on Canada's best mountain hunting and conservation expo! The 2026 Wild Sheep Society of BC's Salute to Conservation Mountain Hunting Expo will sell out fast. Get your tickets now!  onX Hunt is the most powerful 3D mapping solution for hunters. Get your FREE trial today. If you're already a member, check out the exclusive offers and perks available when you upgrade to an Elite Member.   Tired of gut rotting instant coffee? Check out This Is Coffee and get yourself some great instant coffee for when you're in the backcountry or on the road.  ---------------------------  SUPPORT WILD SHEEP:  Go to Wild Sheep Foundation to find a membership option that suits your budget and commitment to wild sheep.  Go to Wild Sheep Society of BC to become a member, enter raffles, buy merch and support BC's wild sheep populations.  SUPPORT MOUNTAIN GOATS:  Go to Rocky Mountain Goat Alliance to find a membership option that suits your budget and commitment to conserving mountain goats and their habitat.   

In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer […] The post Transforming Customer-Brand Relationships with Christina Garnett appeared first on Marketing Over Coffee Marketing Podcast.

The Northern Super League arrived with a clear purpose: build something lasting for women's soccer in Canada.On this episode, Jon Nelson catches up with Kelly Shouldice, VP of Brand and Content for the NSL, to reflect on what the league learned in its first season, from surpassing viewership expectations to proving that the fandom was already there waiting.Kelly shares how the NSL is investing deeper into storytelling, analytics, broadcast growth, and digital platforms heading into Season Two, with an ambition that keeps getting louder: not just becoming one of the top five leagues in the world, but אולי even pushing higher.A conversation about momentum, infrastructure, and why this league is becoming a real part of the global women's soccer landscape.

The CISA Known Exploited Vulnerabilities (KEV) catalog is one of the most referenced resources in vulnerability management, but how well do security teams actually understand what it tells them? In this Brand Highlight, Tod Beardsley, Vice President of Security Research at runZero and former CISA section chief who helped manage the KEV on a daily basis, breaks down what the catalog is designed to do and, just as importantly, what it is not.What is the KEV catalog and who is it really for? The KEV is mandated by Binding Operational Directive 22-01 (BOD 22-01), which tasks CISA with identifying vulnerabilities that are known to be exploited and have an available fix. Its primary audience is federal civilian executive branch agencies, but because the catalog is public, organizations everywhere use it as a prioritization signal. Beardsley notes that inclusion on the KEV requires a CVE ID, evidence of active exploitation, a patch or mitigation, and relevance to federal interests, meaning zero-day vulnerabilities and end-of-life systems without CVEs never appear.How should organizations think about KEV entries that are not equally dangerous? Beardsley explains that only about a third of KEV-listed vulnerabilities represent straight-shot remote code execution with no user interaction and no authentication required. The rest span a wide spectrum of severity. EPSS data reveals an inverse bell curve: many KEV entries have extremely low probabilities of exploitation in the next 30 days, while others cluster at the high end with commodity exploits widely available. This means treating every KEV entry as equally critical leads to wasted effort and alert fatigue.That gap between the catalog and real-world decision-making is exactly what KEVology addresses. The research, produced by Beardsley at runZero, enriches KEV data with CVSS metrics, EPSS scores, exploit tooling indicators, and ATT&CK mappings to help security teams filter and prioritize vulnerabilities based on what actually matters to their environment. Rather than prescribing a single priority list, KEVology treats the KEV as data to be analyzed, not doctrine to be followed blindly.To make this analysis accessible and interactive, runZero built KEV Collider, a free, daily-updated web application at runzero.com/kev-collider. The tool lets defenders sort, filter, and layer multiple risk signals across the entire KEV catalog. Because every filter combination is encoded in URL parameters, teams can bookmark and share custom views with colleagues instantly. Beardsley describes KEV Collider as an evergreen companion to the research, updating automatically as new vulnerabilities are added to the catalog each week.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTTod Beardsley, Vice President of Security Research at runZeroOn LinkedIn: https://www.linkedin.com/in/todb/RESOURCESLearn more about runZero: https://www.runzero.comKEVology research report: https://www.runzero.com/resources/kevology/KEV Collider: https://www.runzero.com/kev-collider/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSTod Beardsley, runZero, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, KEVology, KEV Collider, CISA KEV, vulnerability management, exploit scoring, EPSS, CVSS, vulnerability prioritization, exposure management, BOD 22-01, known exploited vulnerabilities, cybersecurity risk, patch management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when AI safety filters fail to catch harmful content hidden inside images? Alessandro Pignati, AI Security Researcher at NeuralTrust, joins Sean Martin to reveal a newly discovered vulnerability that affects some of the most widely used image-generation models on the market today. The technique, called semantic chaining, is an image-based jailbreak attack discovered by the NeuralTrust research team, and it raises important questions about how enterprises secure their multimodal AI deployments.How does semantic chaining work? Pignati explains that the attack uses a single prompt composed of several parts. It begins with a benign scenario, such as a historical or educational context. A second instruction asks the model to make an innocent modification, like changing the color of a background. The final, critical step introduces a malicious directive, instructing the model to embed harmful content directly into the generated image. Because image-generation models apply fewer safety filters than their text-based counterparts, the harmful instructions are rendered inside the image without triggering the usual safeguards.The NeuralTrust research team tested semantic chaining against prominent models including Gemini Nano Pro, Grok 4, and Seedream 4.5 by ByteDance, finding the attack effective across all of them. For enterprises, the implications extend well beyond consumer use cases. Pignati notes that if an AI agent or chatbot has access to a knowledge base containing sensitive information or personal data, a carefully structured semantic chaining prompt can force the model to generate that data directly into an image, bypassing text-based safety mechanisms entirely.Organizations looking to learn more about semantic chaining and the broader landscape of AI agent security can visit the NeuralTrust blog, where the research team publishes detailed breakdowns of their findings. NeuralTrust also offers a newsletter with regular updates on agent security research and newly discovered vulnerabilities.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTAlessandro Pignati, AI Security Researcher, NeuralTrustOn LinkedIn: https://www.linkedin.com/in/alessandro-pignati/RESOURCESLearn more about NeuralTrust: https://neuraltrust.ai/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSAlessandro Pignati, NeuralTrust, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, semantic chaining, image jailbreak, AI security, agentic AI, multimodal AI, LLM safety, AI red teaming, prompt injection, AI agent security, image-based attacks, enterprise AI security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksDetailed TimestampsIntroduction & Topic Overview00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competitionDirect vs. Indirect Competitors03:10 - 04:46 - Defining direct and indirect competitors in your market04:46 - 06:17 - Market share dynamics and competitive positioningPractical Example: Flower Business Case Study06:17 - 09:13 - Using a Valentine's flower business as a practical example09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns11:47 - 14:22 - Applying competitive insights to pricing and positioningSEO Strategy & Competitive Analysis14:22 - 17:35 - Understanding competitor strengths and weaknesses17:35 - 20:48 - Using competitive intelligence for content strategy20:48 - 23:19 - Keyword research and search intent analysisTools & Resources for Competitive Research23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro25:42 - 27:58 - Cost-effective alternatives for competitive analysis27:58 - 30:16 - Building long-term visibility through strategic toolsLive Q&A Session Begins•30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?Google vs. Instagram Strategy Discussion32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogyWebsite Validation & Trust Building40:30 - 43:12 - The importance of having a website for business credibility43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website45:38 - 48:05 - Building relationship models across platformsAdvanced SEO Tactics48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend50:21 - 52:47 - Understanding audience targeting and customer journey mapping52:47 - 54:26 - Closing remarks and how to stay connected on ClubhouseFrequently Asked Questions (FAQs)1. What is the difference between direct and indirect competitors?Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.2. How do I find out who my competitors are?Favour recommends using several competitive analysis tools:SimilarWeb: For website traffic and audience insightsSocialBlade: For social media analytics and competitor trackingSparkToro: For audience intelligence and content discoveryYou can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.3. Should I focus on Google or Instagram for my business?According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.4. What's more important: ranking or performance?Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:How quickly can you serve customers?What value do you provide beyond just appearing in search results?Can customers find your information when they need it?Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.5. How do I approach SEO if I have no competition in my field?When you're in a niche market with little to no competition, Favour suggests:Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)Focus on search volume: Research if there's search demand on Google for your servicesBuild credibility: Having a website validates your business more than social media aloneCreate content ecosystems: Connect your social media to your website through embedding posts and cross-linking6. Why is having a website important if I already have Instagram?A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.7. What is pre-purchase vs. post-purchase intent?Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.8. Should I run ads if people can't find my business organically?Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.9. What are applied SEO marketing tactics?Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:Google searchInstagram searchYouTube searchSocial media platformsReview sitesLocal directoriesIt's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.Additional Resources MentionedSimilarWeb: Competitive website analyticsSocialBlade: Social media statistics and trackingSparkToro: Audience research and insightsChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There is a special joy in meeting people who have carved their own path, step by uncertain step. In this episode, I share a heartfelt conversation with Adil Qadri – the face behind one of India's most talked‑about attar and perfume brands. From modest beginnings and moments of deep doubt to building a name that now resonates across the country, Adil opens up about the grind, the faith, and the madness that went into his journey.We talk about risk, money, content creation, trolls, and the strange beauty of starting again when everything seems to be over. This is not just about perfumes; it is about how a person chooses to show up for life, again and again. If you are someone standing at a crossroads – wondering whether to take that leap, start that business, or reinvent your life – this conversation is for you.Come, listen in, laugh with us, feel the pauses, and maybe find a bit of your own story in Adil's.Truly, conversations like food are best when shared.For Business Queries, Collaborations, Sponsorships:Email us at: Reachus@ashishvidyarthi.com----Come be a part of My YouTube Family ️️    / @ashishvidyarthiactorvlogs  ️    / @ashishvidyarthipodcast  ️    / @fiftypluszindagi  ️    / @foodkhaanawithashishvidyarthi  ️    / @kahaniyaanwithashishvidyarthi  

What happens when AI safety filters fail to catch harmful content hidden inside images? Alessandro Pignati, AI Security Researcher at NeuralTrust, joins Sean Martin to reveal a newly discovered vulnerability that affects some of the most widely used image-generation models on the market today. The technique, called semantic chaining, is an image-based jailbreak attack discovered by the NeuralTrust research team, and it raises important questions about how enterprises secure their multimodal AI deployments.How does semantic chaining work? Pignati explains that the attack uses a single prompt composed of several parts. It begins with a benign scenario, such as a historical or educational context. A second instruction asks the model to make an innocent modification, like changing the color of a background. The final, critical step introduces a malicious directive, instructing the model to embed harmful content directly into the generated image. Because image-generation models apply fewer safety filters than their text-based counterparts, the harmful instructions are rendered inside the image without triggering the usual safeguards.The NeuralTrust research team tested semantic chaining against prominent models including Gemini Nano Pro, Grok 4, and Seedream 4.5 by ByteDance, finding the attack effective across all of them. For enterprises, the implications extend well beyond consumer use cases. Pignati notes that if an AI agent or chatbot has access to a knowledge base containing sensitive information or personal data, a carefully structured semantic chaining prompt can force the model to generate that data directly into an image, bypassing text-based safety mechanisms entirely.Organizations looking to learn more about semantic chaining and the broader landscape of AI agent security can visit the NeuralTrust blog, where the research team publishes detailed breakdowns of their findings. NeuralTrust also offers a newsletter with regular updates on agent security research and newly discovered vulnerabilities.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTAlessandro Pignati, AI Security Researcher, NeuralTrustOn LinkedIn: https://www.linkedin.com/in/alessandro-pignati/RESOURCESLearn more about NeuralTrust: https://neuraltrust.ai/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSAlessandro Pignati, NeuralTrust, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, semantic chaining, image jailbreak, AI security, agentic AI, multimodal AI, LLM safety, AI red teaming, prompt injection, AI agent security, image-based attacks, enterprise AI security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The CISA Known Exploited Vulnerabilities (KEV) catalog is one of the most referenced resources in vulnerability management, but how well do security teams actually understand what it tells them? In this Brand Highlight, Tod Beardsley, Vice President of Security Research at runZero and former CISA section chief who helped manage the KEV on a daily basis, breaks down what the catalog is designed to do and, just as importantly, what it is not.What is the KEV catalog and who is it really for? The KEV is mandated by Binding Operational Directive 22-01 (BOD 22-01), which tasks CISA with identifying vulnerabilities that are known to be exploited and have an available fix. Its primary audience is federal civilian executive branch agencies, but because the catalog is public, organizations everywhere use it as a prioritization signal. Beardsley notes that inclusion on the KEV requires a CVE ID, evidence of active exploitation, a patch or mitigation, and relevance to federal interests, meaning zero-day vulnerabilities and end-of-life systems without CVEs never appear.How should organizations think about KEV entries that are not equally dangerous? Beardsley explains that only about a third of KEV-listed vulnerabilities represent straight-shot remote code execution with no user interaction and no authentication required. The rest span a wide spectrum of severity. EPSS data reveals an inverse bell curve: many KEV entries have extremely low probabilities of exploitation in the next 30 days, while others cluster at the high end with commodity exploits widely available. This means treating every KEV entry as equally critical leads to wasted effort and alert fatigue.That gap between the catalog and real-world decision-making is exactly what KEVology addresses. The research, produced by Beardsley at runZero, enriches KEV data with CVSS metrics, EPSS scores, exploit tooling indicators, and ATT&CK mappings to help security teams filter and prioritize vulnerabilities based on what actually matters to their environment. Rather than prescribing a single priority list, KEVology treats the KEV as data to be analyzed, not doctrine to be followed blindly.To make this analysis accessible and interactive, runZero built KEV Collider, a free, daily-updated web application at runzero.com/kev-collider. The tool lets defenders sort, filter, and layer multiple risk signals across the entire KEV catalog. Because every filter combination is encoded in URL parameters, teams can bookmark and share custom views with colleagues instantly. Beardsley describes KEV Collider as an evergreen companion to the research, updating automatically as new vulnerabilities are added to the catalog each week.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTTod Beardsley, Vice President of Security Research at runZeroOn LinkedIn: https://www.linkedin.com/in/todb/RESOURCESLearn more about runZero: https://www.runzero.comKEVology research report: https://www.runzero.com/resources/kevology/KEV Collider: https://www.runzero.com/kev-collider/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSTod Beardsley, runZero, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, KEVology, KEV Collider, CISA KEV, vulnerability management, exploit scoring, EPSS, CVSS, vulnerability prioritization, exposure management, BOD 22-01, known exploited vulnerabilities, cybersecurity risk, patch management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The EPA is revoking 2009 Obama-era greenhouse gas emissions regulations. Environmental Protection Agency (EPA) Administrator Lee Zeldin claims cancelling these regulations will save taxpayers over $1.3 billion. Environmental groups are concerned that this will raise expenses in climate related impacts, and flies in the face of demonstrable scientific proof of global warming.

In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity? Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time. Today, we're going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we're going to explore what it takes to win in this new landscape. To help me discuss this topic, I'd like to welcome, Jim Sturm, President of North America at Capillary Technologies. About Jim Sturm Jim Sturm is Capillary's President of North America. He holds a bachelor's degree in science from the State University of New York. He joined Capillary Technologies in January 2021 and is responsible for leading global strategy, driving revenue growth, and managing high-performing sales teams to achieve business targets. Prior to Capillary, he was associated with Brierley + Partners, Inc. as their president and chief executive officer. Jim Sturm on LinkedIn: https://www.linkedin.com/in/jim-sturm-4447a15/ Resources This episode is brought to you by Capillary Technologies, a global leader in AI-powered loyalty and customer engagement. Trusted by 400+ brands—including 19 Fortune 500 companies—Capillary helps retailers and consumer brands drive customer retention and repeat purchases through personalized loyalty programs and experiences. Learn more at https://www.capillarytech.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Will Nitze went from selling Linsanity T-shirts in his college dorm to building IQ Bar into a $125 million brain food empire—with just a team of ten people. No bloated headcount. No burning through VC cash. Just ruthless focus on unit economics and a contrarian approach to funding that let him scale aggressively while maintaining control. In this interview, the founder and CEO of IQ Bar breaks down how he turned a $73,000 Kickstarter into one of the fastest-growing CPG brands in America, why he believes bootstrapping is the worst thing you can do in food and beverage, and the exact moment—five years in—when he knew this could be a massive company. From cracking Costco and Whole Foods to reinventing the business over ten times, this episode is a masterclass in hyper-lean growth, retail strategy, and building a company like a knife fight. What you'll learn in this interview: • Why bootstrapping is the worst thing you can do in CPG • Will's contrarian fundraising strategy: raising less money, more often to maintain control • How he raised just under $10 million while still controlling the company • The exact moment, five years in, when he knew IQ Bar could be a big company • Why IQ Bar has reinvented its fundamental identity over ten times • How to navigate the cash conversion cycle while scaling physical products • Why retail is the "final boss" for CPG brands, even in the e-commerce era • The strategic shift from DTC to cracking Costco, Whole Foods, Walmart, and Target • Why consumers are less loyal every year and how more touchpoints solve that • How building a personal brand creates a network of category experts By the end of this episode, you'll understand how to scale a physical product business without burning cash, maintain control while raising capital strategically, and build the operational discipline required to survive in one of the toughest industries in the world. If you're building a CPG brand, navigating fundraising decisions, or trying to crack retail while staying lean, this conversation will fundamentally change how you think about growth, control, and category-defining execution. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH WILL NITZE Instagram → https://www.instagram.com//willnitze/ LinkedIn → https://www.linkedin.com/in/will-nitze Website → https://iqbar.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

KB is BACK and the sad day has come as the Philadelphia Phillies have released our good friend of the progrum, Nick Castellanos. KB reflects on the move, the weird posturing by the Phillies, and Nick's handwritten letter to the fans and teammates. Then KB recaps a PUTRID 76ers game and just wants to know WHEN we as Sixers fans will get what we deserve from the organization. He caps off the show reminding everyone to check out Light The Flame: An Olympics Podcast! Subscribe to From Broad Street with Love: broadstreetwithlove.substack.com/ Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate the good times! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! Code 118 Wallets Get 15% off your first purchase with Code 118 Wallets when you use our link! www.code-wallets.com/UNDERGROUN53766 Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp @NickCastellanos #Phillies #76ers #JoshHarris #Olympics #podcastcharts #download #review #subscribe #UndergroundIndustries

Anthony Barresi built a 7-figure pasta straw brand by launching fast, creating viral content and building relationships to drive sales.For more on Pasta Life and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Links & Mentions: Consult booking link: www.dryazdancoaching.com/consult Email me: DrDYazdan@gmail.com Make more money video: www.dryazdancoaching.com/MDM Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching Episode Summary Today's episode is a foundational one—because the most profitable dental practices aren't built by technicians… they're built by artists. Whether you're a cosmetic dentist or focus on general dentistry, creativity is the fuel behind better systems, better leadership, more fulfilling work, and dramatically higher case acceptance. When you get out of the day-to-day grind, remove stress, and give yourself space to think differently, your practice transforms. In this episode, we explore how creativity elevates your dentistry, your brand, your leadership, and ultimately—your income. What You'll Learn in This Episode

14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii  Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems. In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently booked creative businesses. We unpack how Lemlii was built specifically for wedding filmmakers, how smart automations remove daily overwhelm, and why your client experience is shaped just as much by your backend as your films. Through the lens of the Exposure Triangle, we explore how systems strengthen your work, create a more confident brand experience, and make you easier to trust, refer, and recommend. If you have ever felt buried in emails, scattered across platforms, or stretched thin managing leads, bookings, payments, and delivery, this conversation will show you a simpler, more focused path forward. This episode is not about software. It is about building a business that runs with clarity, confidence, and intention. Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 

Tenley Fitzgerald is the VP of Marketing & Brand Strategy at Yes! Apples, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer behavior, convincing farmers, retailers and consumers that "apples to apples" is a wild misunderstanding.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Casting Actors Cast — the podcast for actors, from a casting director, who wants to help you stop fighting the word brand and start using it intelligently. Today's episode is called: “Best Methods to Uncover Your Brand.” And let me start by clearing something up immediately: Your brand is not: A Costume A Headshot Outfit A Personality you perform Your brand is simply this: The clearest pattern of how others experience you. That's it. And once you understand that, the fear drops away. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when the security community stops debating whether AI belongs in the SOC and starts figuring out how to make it work? Monzy Merza, Co-Founder and CEO of Crogl, is helping answer that question, both through the autonomous AI SOC agent his company builds and through the inaugural AI SOC Summit, a community event designed to bring practitioners together for honest, no-nonsense conversation about what is real and what is hype in AI-driven security operations.Crogl builds what Merza describes as a "superhero suit" for SOC analysts. The platform investigates every alert in depth, working across multiple data lakes without requiring data normalization, and escalates only the issues that require human judgment. But the conversation here goes beyond any single product. Merza explains that the motivation for creating the AI SOC Summit came directly from community feedback. Security teams across enterprises are trying to determine what to buy, what to build, and how to govern AI in their environments, and they need a transparent, practical space to share those experiences.How are threat actors changing the game with agentic AI? Merza points to two critical shifts. First, adversaries are now conducting campaigns using agentic systems, which means defenders need to operate at the same speed. Second, the barrier to entry for sophisticated attacks has dropped significantly because agentic systems handle much of the technical detail, from crafting convincing phishing emails to automating post-exploitation activity. The implication is clear: security teams that do not adopt AI-driven capabilities risk falling behind attackers who already have.The AI SOC Summit, hosted March 3rd at the Hyatt Regency in Tysons, Virginia, is structured to serve the practitioners who are doing the daily work of security operations. The morning features keynotes from CISOs sharing what is working and what is not, along with perspectives on AI governance and privacy. The afternoon splits into two tracks: talk sessions from startups and established companies, and a five-and-a-half-hour hackathon where attendees get free access to frontier AI models and tools to experiment hands-on with real security data.Who should attend the AI SOC Summit? Merza identifies four key personas. SOC analysts at every tier who are buried in alert triage. Security engineers deploying AI-driven and traditional tools who want to see how other enterprises are rationalizing their investments. Incident responders and threat hunters who need to understand how to track agentic activity rather than just human activity. And builders, the security teams prototyping and testing AI capabilities in-house, who want to learn from what others have tried, what has failed, and what constraints can be overcome.What sets this event apart from the typical conference experience? The AI SOC Summit is intentionally vendor-agnostic. Sponsors range from reseller partners serving government organizations to household names like Splunk and Cribl, but the focus stays on community learning rather than product pitches. Many organizations still restrict employee access to frontier models and agentic systems, and the summit provides a space where attendees can kick the tires on these technologies without worrying about tooling costs or corporate restrictions. The goal is for every participant to leave with something practical they can take back and apply to their work immediately.This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlightGUESTMonzy Merza, Co-Founder and CEO, Crogl [@monzymerza on X]https://www.linkedin.com/in/monzymerzaRESOURCESCrogl: https://www.crogl.comAI SOC Summit: https://www.aisocsummit.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSMonzy Merza, Crogl, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AI SOC Summit, AI SOC agent, security operations center, agentic AI, autonomous security, threat detection, SOC analyst, incident response, threat hunting, security engineering, AI governance, cybersecurity community, hackathon, frontier AI models, agentic speed, security automation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization gaps in AI-driven discovery. The discussion covers markdown key takeaway optimization for AI crawling inclusion, pricing page transparency strategies that reduce model confusion, and expected value frameworks for balancing negotiation leverage against AI comprehension requirements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what makes ads memorable over time, not just minutes after viewing. They reveal how emotion, brand relevance, and AI are reshaping how marketers should think about ad recall and creative testing. Topics covered: [01:00] "Long-Term Ad Memorability: Understanding and Generating Memorable Ads"[02:00] Why short-term recall is a poor proxy for advertising effectiveness[04:00] Emotion as the strongest driver of long-term memory[05:00] How brand relevance affects ad memorability[06:00] AI model Henry predicts and generates more memorable ads[07:00] Practical takeaways for marketers on creative testing  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Khosla, A., Ranjan, A., Torralba, A., Oliva, A., & colleagues. (2024). Long-term ad memorability: Understanding and generating memorable ads. Adobe Research and collaborating universities. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Director of Brand & Marketing at Tacoma-based SiteCrafting Jen Rittenhouse joins Move to Tacoma Podcast Host and Tacoma real estate agent Marguerite Martin to talk about the work happening behind the scenes at SiteCrafting, a Tacoma tech company that's been building and supporting websites since 1998. While they started with web development, Jen explains how SiteCrafting now offers a much broader set of services: branding, digital strategy, SEO, social strategy, accessibility audits, communications consulting, and even a UX research lab (the only one in South Puget Sound). Their clients range from local nonprofits to major community pillars like the Washington State Fair Event Center, MultiCare, Tacoma Public Utilities, and the Puyallup Tribe. What do Tacoma Businesses and Organizations need for Marketing in 2026? Marguerite and Jen get real about what websites actually require: not just design and code, but clarity about purpose, audience, and content- plus ongoing maintenance as technology changes. They talk through SEO basics (how people find you via search) and how the rise of AI summaries is changing behavior online: sometimes Google answers the question without sending people to your site, and sometimes AI pulls questionable info from unvetted sources. Jen's takeaway is simple but powerful: it's never been more important to be accurate, to be the “source of truth,” and to build direct relationships with your audience. What’s the most important thing Tacoma businesses need to focus on to attract customers? The conversation also moves into practical marketing advice for small businesses and nonprofits in Tacoma. Jen argues that email newsletters are still effective, and that the best move is to pick one channel and do it well rather than trying to do everything. She talks about social media realities and how making good content takes the same effort as making bad content.  She shares why it's okay to post less often, and why LinkedIn is “having a moment” in 2026. They wrap with some Puyallup-specific joy (fair parking hacks, walkability, the farmers market) and a clear call to pay attention locally because the stakes of politics aren't abstract when they show up in your own city's decisions. Whether you’re in Downtown Tacoma or Downtown Puyallup! The post Websites, PR, and Marketing Your Business in Tacoma with Sitecrafting’s Jen Rittenhouse appeared first on Move to Tacoma.

Send a textTim & John talk with Nicole Bergen, founder and chief strategist, Elevate, a research and marketing solutions company, and Jennifer Johns, vice president of charge of strategic partnerships with Elevate. Together they help you understand what customers think about your brand. This episode is brought to you by Bradford White — trusted by pros for high-quality, innovative products. Their new AeroTherm Series G2 hybrid electric heat pump water heater is their most efficient yet, boasting a best-in-class 4.20 UEF on the 65-gallon model. It features the easy-to-use ICON System LED display, ultra-quiet operation, and flexible zero-clearance installation. Plus, with Bradford White Wave built-in connectivity, you can perform diagnostics remotely and your customersSubscribe to the Appetite for Construction podcast at any of your favorite streaming channels and don't forget about the other ways to interact with the Mechanical Hub Team! Follow Plumbing Perspective IG @plumbing_perspective Follow Mechanical Hub IG @mechanicalhub Sign up for our newsletter at www.mechanical-hub.com/enewsletter Visit our websites at www.mechanical-hub.com and www.plumbingperspective.com Send John and Tim your feedback or topic ideas: @plumbing_perspective

Best Of 2GG; Buying the Cheaper Brand PART 1 by Two Girls and a Guy

Best Of 2GG; Buying the Cheaper Brand PART 2 by Two Girls and a Guy

We are live! And this time from Apogee Dispo in Sunland Park NM. Tune in as Juantito Jones makes his After Party debut and Tiara, a local up and coming nightlife promoter, her company TNS Productions and DJ tells us about some after party stories, her favorite after party she has been to plus! She answers some horny questions straight from instagram. Follow us on social media @AaronScenesAfterParty

Gage shares his best practices for attending Natural Products Expo West – the biggest trade show in the United States for the better-for-the-world product industry! Tune in to hear 10 tips for making the most of the show, based on Gage's ~15 years of experience attending Expo West as a brand, packaging, booth, and campaign designer who's helped some of the industry most beloved brands stand out at the show. Tune into the episode or read below for his top tips! You can also download a copy here for easy reference later. https://docs.google.com/document/d/1eBpd7dVhxB-30-yPrvQ8Mn8nAar5oYOUx6fX1B3Wevc/edit?usp=sharing. See you at Expo West!1. Define Your Target ROIHave a clear goal and outcomes in mind because the event is what you make it.Rightsize your investment. There's no shame in starting small, like a shared booth, table at StartUp CPG, sampling out of a backpack, etc. Even big brands need to be cautious of their spending because it adds up fast. But if you want to make a big splash, be willing to spend the money on the right opportunity.Aim to have your agenda 60% planned, but 40% flexible, because you never know who might pop up with some exciting and unexpected.2. Plan AheadBook your accommodations early, because everything near the Convention Center fills up quickly and gets very expensive.Find the sessions you want to attend, people you want to meet, and booths you want to visit through the app and social media posts, but also decide what's non-negotiable and what's optional for you, because you will get exhausted/overwhelmed.Make dinner reservations, book event venues, and meeting rooms in advance because there are a ton of competing groups looking for limited time slots.Order all your materials, swag, outfits, etc., well ahead of time because shipping delays happen, and you don't want to be caught empty-handed or paying the steep price to rush reprint in Anaheim.3. Be Clear & CompellingHave your 5-second pitch and main talking points ready, because there are way too many people and not enough time to stumble or be vague.Bring the energy, passion, and vibes because that attracts people to your booth, lifts everyone's spirits, and makes you memorable.Ask lots of questions to get to know people and how you can help each other. It can reveal incredibly powerful information for you both.4. Crush Your BoothMake sure it's clear what you're selling and what makes it special, otherwise your booth is likely to be missed (unless you're drawing attention, see below).Be unique but authentic, have a compelling story or theme for the show, and be engaging and fun as people walk up.Have events or activities at your booth that attract a crowd, and bring enough samples/goodies to go around. Tip: people are drawn to anything that's more than a tiny bite on a toothpick or a generic tote bag.Have a method for politely exiting conversations, like handing them off to an associate or introducing them to another guest, so you can be available when that critical retailer, investor, broker, or press badge arrives.5. Draw AttentionApply for a Nexty, participate in the Pitch Slam, or partner on an innovation with another popular brand. Do things that will make you more visible.Send out press releases, make announcements on social media, and offer the press a unique and exciting story to draw them to your booth.Invite an industry rockstar or celebrity to your booth for a meet and greet.Host a happy hour with a prominent group, like B Corp.6. Connect With Your CommunityAttend events hosted by your membership communities (B Corp, 1% for the Planet, Regenerative Organic, Upcycled, Non-GMO, Fair Trade, Climate Neutral, Climate Collaborative, Naturally Network, Purpose Pledge, Startup CPG, Project Potluck, :INCLUDED, etc.)Post updates in your preferred social channel (pictures, top finds, great insights, events, selfies, etc), tag people, and comment on others' posts! Wear your affiliations (shirts, hats, pins, stickers, lanyards, badges, etc).7. Take Care of YourselfHydrate and eat real food, or at least snack your way to well-balanced meals or your stomach and energy levels will regret it later.Dress comfortably and in layers. You'll be walking a lot, in and out of buildings, and the weather can change quickly. Bonus: dress memorably.Rest your feet and your back whenever you can. They will be sore.Get full nights of sleep when you can, and take some downtime in between things to recharge your batteries and brain.8. Be Brave, Be ActiveMeet people! That's why you're going. Don't just hide in your hotel, your booth, or in your co-worker/friend group. Get out there.Attend happy hours, events, and dinners even if you worked the booth all day, because that's the time to make real human connections.Go talk to that hero, buyer, investor, press, celebrity, etc because that's why they're here, and why you're here.9. Don't Try to Do it AllThe show is way too big to see every booth. Decide what's most important. It can help to pick a theme to focus, like a category, certification, stage of business, etc.There are too many sessions, events, and happy hours. Pick a focus and try to limit your FOMO. Divide and conquer with your team if you can.If you've been going as long as I have, you'll wish you could spend time with all your friends, collaborators, clients, podcast guests, and more… but it's best to be at peace with what you can do instead of worrying about what you can't.10. Follow Through Take notes on business cards, in an app, or wherever works for you because you won't remember every conversation, idea, or to-do item.Digest what you learned, who you met, and how you want to follow up each evening before that information gets too foggy.Make social posts each day, because you'll be too burned out and busy to catch up on social media after the show.Follow up with people during and after the show to solidify that new connection.Links:Natural Products Expo West: https://www.expowest.com/en/home.html10 Tips to Crush Expo West Download: https://docs.google.com/document/d/1eBpd7dVhxB-30-yPrvQ8Mn8nAar5oYOUx6fX1B3Wevc/edit?usp=sharing. See you at Expo West!…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Expo West Best Practices05:23 Defining Goals and ROI for the Show08:21 Planning Ahead: Accommodations and Sessions10:42 Crafting a Clear and Compelling Message13:05 Maximizing Your Booth's Impact15:59 Drawing Attention and Engaging the Audience16:19 Connecting with Your Community20:40 Self-Care During the Event22:08 Being Brave and Active23:06 Managing Expectations and FOMO25:28 Following Through After the ShowSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Manufacturing Red Flags That Can Destroy Your Apparel Brand If your manufacturer's quote feels too cheap or the turnaround time sounds unrealistically fast, this episode could save you tens of thousands of dollars. In this episode of the Business of Apparel Podcast, Rachel breaks down three critical manufacturing red flags every apparel brand owner must know before signing with a factory. These are the costly mistakes that quietly kill margins, compromise quality, and leave founders with zero leverage when production goes wrong. You'll learn how professional factories actually operate, why "perfect samples" don't guarantee perfect production, and how to protect yourself with the right agreements, tech packs, and ownership structures, before it's too late. Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Key Moments: 00:23 Understanding Manufacturing and Production Red Flags 01:54 The Importance of a Golden Sample 04:24 Protecting Yourself with Vendor Agreements 09:00 Owning Your Tech Pack and Patterns 12:41 Evaluating Manufacturer Transparency 18:06 Conclusion and Invitation to Join the Board 19:53 Final Thoughts and Contact Information   Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year. After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting. I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Maud Bailly, CEO of Sofitel, MGallery and Emblems, talks with James Shillinglaw of Insider Travel Report at the newly renovated Sofitel New York about her complete restoration the Sofitel hotel brand. Bailly highlights the new color schemes, décor, staff uniforms, standards and more that will be duplicated across Sofitel's more than 120 hotels around the world, with many more to come. Sofitel-parent Accor also held a party to celebrate the brand transformation last week at the Sofitel New York. For more information, visit www.sofitel.com, www.all.com or www.accor.com. All our Insider Travel Report video interviews are archived and available on our Youtube channel (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.

Retail real estate doesn't have to be exclusive and this episode proves it!On this episode of Under Contract, we sit down with Bretley and Delaney, co-hosts of Brick and Brand, to have an honest conversation about women in commercial real estate, entrepreneurship, and what it really takes to break into the industry, without having it all figured out.This episode is for:Women navigating a male-dominated industryBeginners who feel like they're “behind” or don't belong yetEntrepreneurs building confidence, credibility, and communityAnyone curious about commercial or retail real estate but unsure where to startTogether, they talk about:Finding your voice and power as a woman in businessBuilding confidence before you feel “ready”Why commercial real estate should be more accessibleThe emotional side of deals, leadership, and growthIntegrity, relationships, and doing business the right wayTurning comparison into collaboration—and fear into forward motionThis conversation pulls back the curtain on commercial real estate and reminds you that you don't need a perfect background, the right connections, or years of experience to begin, you just need the willingness to learn and show up.Instagram: @brickandbrandpod#WomenInCommercialRealEstate #WomenInBusiness #FemaleEntrepreneurs #RealEstateForBeginners #WomenSupportingWomen #BreakingIntoRealEstate #EntrepreneurMindset #ConfidenceInBusiness

Jim gets to the bottom of this heavily debated issue. Plus – Jim has some thoughts about the texts he saw yesterday. The mass shooting in Tumbler Ridge. @jimrichards1010 weighs in on his thoughts about the tragedy.

What happens when the security community stops debating whether AI belongs in the SOC and starts figuring out how to make it work? Monzy Merza, Co-Founder and CEO of Crogl, is helping answer that question, both through the autonomous AI SOC agent his company builds and through the inaugural AI SOC Summit, a community event designed to bring practitioners together for honest, no-nonsense conversation about what is real and what is hype in AI-driven security operations.Crogl builds what Merza describes as a "superhero suit" for SOC analysts. The platform investigates every alert in depth, working across multiple data lakes without requiring data normalization, and escalates only the issues that require human judgment. But the conversation here goes beyond any single product. Merza explains that the motivation for creating the AI SOC Summit came directly from community feedback. Security teams across enterprises are trying to determine what to buy, what to build, and how to govern AI in their environments, and they need a transparent, practical space to share those experiences.How are threat actors changing the game with agentic AI? Merza points to two critical shifts. First, adversaries are now conducting campaigns using agentic systems, which means defenders need to operate at the same speed. Second, the barrier to entry for sophisticated attacks has dropped significantly because agentic systems handle much of the technical detail, from crafting convincing phishing emails to automating post-exploitation activity. The implication is clear: security teams that do not adopt AI-driven capabilities risk falling behind attackers who already have.The AI SOC Summit, hosted March 3rd at the Hyatt Regency in Tysons, Virginia, is structured to serve the practitioners who are doing the daily work of security operations. The morning features keynotes from CISOs sharing what is working and what is not, along with perspectives on AI governance and privacy. The afternoon splits into two tracks: talk sessions from startups and established companies, and a five-and-a-half-hour hackathon where attendees get free access to frontier AI models and tools to experiment hands-on with real security data.Who should attend the AI SOC Summit? Merza identifies four key personas. SOC analysts at every tier who are buried in alert triage. Security engineers deploying AI-driven and traditional tools who want to see how other enterprises are rationalizing their investments. Incident responders and threat hunters who need to understand how to track agentic activity rather than just human activity. And builders, the security teams prototyping and testing AI capabilities in-house, who want to learn from what others have tried, what has failed, and what constraints can be overcome.What sets this event apart from the typical conference experience? The AI SOC Summit is intentionally vendor-agnostic. Sponsors range from reseller partners serving government organizations to household names like Splunk and Cribl, but the focus stays on community learning rather than product pitches. Many organizations still restrict employee access to frontier models and agentic systems, and the summit provides a space where attendees can kick the tires on these technologies without worrying about tooling costs or corporate restrictions. The goal is for every participant to leave with something practical they can take back and apply to their work immediately.This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlightGUESTMonzy Merza, Co-Founder and CEO, Crogl [@monzymerza on X]https://www.linkedin.com/in/monzymerzaRESOURCESCrogl: https://www.crogl.comAI SOC Summit: https://www.aisocsummit.com/Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSMonzy Merza, Crogl, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AI SOC Summit, AI SOC agent, security operations center, agentic AI, autonomous security, threat detection, SOC analyst, incident response, threat hunting, security engineering, AI governance, cybersecurity community, hackathon, frontier AI models, agentic speed, security automation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your brand's biggest vulnerability a traditional competitor, or your organization's inability to execute your strategy consistently across every single customer touchpoint? Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last mile' problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experiences and wasted resources. We'll explore how to bridge this gap, moving from one-off campaigns to a cohesive marketing system. To help me discuss this topic, I'd like to welcome, Andy Baker, CEO & Founder at Sesimi. About Andy Baker Andrew Baker is the Founder and CEO of Sesimi, a global brand management and creative automation platform designed to help distributed organisations deliver consistent, compliant and high-impact marketing at scale. Since founding Sesimi in 2010, Andrew has shaped the company's vision, product and global footprint, building both a world-class team and an international partner network to support enterprise customers around the world. Under Andrew's leadership, Sesimi has delivered large-scale SaaS solutions across four continents for some of the world's leading automotive brands and other complex, multi-location organisations. His deep expertise in aligning marketing strategy with real-world execution has been instrumental in Sesimi's international growth and the platform's ability to solve persistent challenges around brand governance, localisation and creative production. Before founding Sesimi, Andrew built a strong foundation in finance and commercial strategy, beginning his career at KPMG, GE Finance and Sallie Mae. He later transitioned into advertising, leading a boutique agency responsible for Volkswagen Commercial Vehicles in Australia — work that involved developing and delivering Tier I, II and III retail campaigns across all media channels. It was through this experience, addressing the operational complexity of brand and campaign execution across dealer networks, that the idea for Sesimi was born. Andrew holds a Master of Finance and a Bachelor of Business from RMIT University, and brings more than two decades of experience building and leading high-performing teams — both locally and remotely — to support enterprise-grade customers in rapidly evolving markets. Andy Baker on LinkedIn: https://www.linkedin.com/in/andrew-baker-87775038/ Resources Sesimi: www.sesimi.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world.   If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week.   If you're interested in advertising on this podcast or having Real Talk Kim  as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com   Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com

What would you do if you saw a $500,000 house listed for $210,000?One of my team members brought this to me last week. Brand-new construction neighborhood. Homes selling for $400K–$500K.Then… a few were listed for literally half price.So we dug in.And what we found is something every real estate investor needs to understand.So this episode isn't just about whether you should “buy half a house.”It's about this bigger question:If institutions are using creative finance to move inventory and create cash flow…What should you be doing in your business right now?That's exactly what we build inside 7 Figure Flipping.If you want to stop guessing and start operating like a real business owner with better funding strategies, better deal structures, and sharper market awareness, this is where that happens. APPLY HERE to join 7 Figure Flipping >>Catch you later!LINKS & RESOURCESLet OmniDrip “work” your old ghosted leads for you on autopilot using proven copy-driven marketing auto-sequences.CLICK HERE: https://www.reiomnidrip.com/ref/7figureflipping/7 Figure Flipping UndergroundIf you want to learn how to make money flipping and wholesaling houses without risking your life savings or "working weekends" forever... this book is for YOU. It'll take you from "complete beginner" to closing your first deal or even your next 10 deals without the bumps and bruises most people pick up along the way. If you've never flipped a house before, you'll find step-by-step instructions on everything you need to know to get started. If you're already flipping or wholesaling houses, you'll find fast-track secrets that will cut years off your learning curve and let you streamline your operations, maximize profit, do MORE deals, and work LESS. CLICK HERE: https://hubs.ly/Q01ggDSh0 7 Figure RunwayFollow a proven 5-step formula to create consistent monthly income flipping and wholesaling houses, then turn your active income into passive cash flow and create a life of freedom. 7 Figure Runway is an intensive, nothing-held-back mentoring group for real estate investors who want to build a "scalable" business and start "stacking" assets to build long-term wealth. Get off-market deal sourcing strategies that work, plus 100% purchase and renovation financing through our built-in funding partners, a community of active investors who will support and encourage you, weekly accountability sessions to keep you on track, 1-on-1 coaching, and more. CLICK HERE: https://hubs.ly/Q01ggDLL0 Connect with us on Facebook and Instagram: @7figureflipping7 Figure Real Estate Ready RoomUse this proven blueprint to launch and grow your real estate investing business. Step-by-step video course takes you through everything you need to know… and we'll jump on WEEKLY workshops to break down each step with you LIVE! Think of it like getting a master's degree in tactical real estate investing for a fraction of the cost. CLICK HERE: https://7figureflipping.com/ready Hosted on Acast. See acast.com/privacy for more information.

Amber Hurdle is back for her fourth appearance on the podcast - and once again, she's lighting up the conversation with her bold, insightful take on branding, leadership, and the evolving role of AI in business. A year after her last visit (when ChatGPT was just becoming mainstream), Heather reconnects with Amber to explore how the AI landscape has shifted - and how short-term rental pros can ride the wave without losing their voice. From crafting a strategic AI approach to retrofitting your team structure and refining your brand voice, Amber offers practical, no-nonsense advice with her signature energy and clarity. This episode is packed with fresh thinking on how to infuse your humanity into AI-generated content, maintain consistency across platforms, and future-proof your brand with the right systems. Whether you're a one-person team or running a 100+ property operation, you'll take away actionable ideas you can implement today. ________________________________________________________________________________________________________

Steve, Miss Beka Sue, Justine, Wiehebrink and Kathy wonder why someone who doesn't drink starts a liquor brand. TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

In this episode, Matthew James Davy shares how he went from working as a marine engineer on superyachts to building a £630K e-commerce brand, all starting as a side hustle. He walks through his journey from failed drop shipping attempts to launching a white-labeled pottery equipment line with 50% margins. Matt breaks down how he used SEO, smart marketing, and manufacturing control to 9X his profits. If you're looking for a real-world blueprint to escape the 9-to-5 and scale a physical product brand, this interview is packed with actionable insights.   Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!   Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper  Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative 

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What does it take to design a signature guitar from the ground up? Chris Buck sits down with Sean Martin at NAMM 2026 to talk about the journey of creating the Yamaha Revstar RS02CB, his first production signature model. Buck describes the experience as surreal, noting that the weight of joining Yamaha's legacy of signature artists continues to hit him in waves. The lengthy design process, he says, was about making sure every detail lived up to what the guitar could be.How did Chris Buck and Yamaha land on the right pickups for the RS02CB? Buck explains that the pickups were the centerpiece of the collaboration, with the team working through countless iterations of magnet types, wire specifications, and voicing options. The result is a set of custom P90-style pickups that deliver the dynamic, responsive tone he has built his sound around. The wraparound tailpiece, a feature less common on modern instruments, adds sustain and directness to the signal path, contributing to the guitar's massive volume and resonance.What makes the RS02CB stand apart from other Revstar models? Buck highlights a three-way pickup selector switch instead of the five-way found on the current generation of Revstars, along with custom inlays and his own signature squiggle on the back of the headstock. He caps the conversation by playing a lick that shows exactly what the guitar can do, leaving no doubt about the instrument's character and capability.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTChris Buck, Yamaha Signature Artist | On Instagram: @chrisbuckguitar | Website: https://www.chrisbuckguitar.shop/RESOURCESYamaha: https://usa.yamaha.com/Yamaha RS02CB Chris Buck Signature Revstar: https://usa.yamaha.com/products/musical_instruments/guitars_basses/el_guitars/rs02cb/index.htmlPart of ITSPmagazine's On Location Coverage at NAMM 2026.

How did a drink that was concocted for the 1952 Helsinki Olympic Games find relevance in the U.S. today?    Finnish Long Drink co-founder and CEO Evan Burns explained on the latest edition of the Brewbound Podcast how the gin-based ready-to-drink (RTD) brand has connected with modern consumers through sampling, storytelling and authentic celebrity partnerships.     Burns shared that first-time Long Drink consumers often get "Long Drink Face" – a range of emotions that start with confusion for what the product is, to surprise after they try it, to ultimately delight. That starts a domino effect with the newfound fan turning their friends and spouses on to the product, Burns said. It also opens them up to the story of the cocktail made from gin, grapefruit juice and water more than half a decade ago for Finland's Olympic moment.   During a conversation with Brewbound senior reporter Zoe Licata, Burns emphasized how the Long Drink has stayed true to its citrus roots and isn't a product to be spun off into 30 flavors.    "It's about building brands with soul," he said.   Burns also discussed how a celebrity partnership with actor Miles Teller led to other celebrities organically signing on with the brand, how the Long Drink leverages social media and tips for any CPG brands seeking growth.

Today's guest, Sam Feldman, is a strength and conditioning coach who works across traditional team sports and high-performance racing environments, applying a holistic approach to physical preparation, physiological development, recovery, and long-term athlete health.His background spans high school, collegiate, and professional sport, with previous roles at The Paideia School, Cressey Sports Performance, and the University of Georgia. From 2019 to 2021, he served as a Minor League Strength & Conditioning Coach within the Atlanta Braves organization, where he oversaw all aspects of physical preparation for professional baseball athletes.In that role, he was responsible for program design, weight room and coaching supervision, performance monitoring, conditioning, nutrition organization, budgeting, and in-season arm care for pitchers.$1 Trial Membership to SCN

The Super Bowl isn't the finish line. It's the starting point. Daniel sits down with Doug VandeVelde, Chief Growth Officer at WK Kellogg, to break down why Raisin Bran is making a Super Bowl appearance and why fiber is the next big cultural and consumer shift in health. From spotting early consumer signals, to turning a Super Bowl ad into a year-long growth strategy, to choosing William Shatner as the face of the campaign, Doug unpacks how legacy brands stay relevant at the biggest stage in marketing. They also dive into what success actually looks like beyond the Big Game, how Kellogg integrates marketing, product, and distribution under a growth lens, and why transparency is the marketing hill Doug would die on. If you're a marketer curious how iconic brands evolve, spot trends early, and turn attention into long-term growth, this is the episode for YOU.  Follow Phill: LinkedIn: https://www.linkedin.com/in/doug-vandevelde/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Being brand-boozled"happens when trust, loyalty, and transparency get misaligned in your professional relationships with skin care brands. In this episode of ASCP Esty Talk, Maggie and Ella break down how to spot the quiet shifts in brands, protect your backbar and business, and turn industry changes into opportunities to grow your authority and client trust. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.  In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.    Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors:   Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.   Website: https://us.comfortzoneskin.com/   Instagram: https://www.instagram.com/comfortzoneskin_official/   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   Savvy Certification offers the CIDESCO-endorsed CPD program & advanced courses in sugaring hair removal—a sensitive-skin approved, low-overhead service that delivers smoother, longer-lasting results for clients. Estheticians or Esthi-students can earn an industry-recognized sugaring credential and Practitioner Badge, while gaining official inclusion in a registry of verified practitioners. With lifetime access to tutorial videos, editable marketing kits, and customizable client forms, practitioners gain essential tools to quickly launch and grow their new service with ease. Train with confidence, fully online or in-person with a verified education partner. Website: https://www.savvycertification.com/ Instagram: https://www.instagram.com/savvycertification/ Facebook: https://www.facebook.com/profile.php?id=61551041289055 LinkedIn: https://www.linkedin.com/company/savvy-certification/   TiZO Mineral Sunscreens set the standard for aesthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TIZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100% free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens.  TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our NEW Advanced Vitamin C+E Serum with Bakuchiol, TIZO has the ideal selection of products to Protect, Repair, and Revitalize skin.    Website: https://tizoskin.com/  Facebook: @tizoskin  Pinterest: @tizoskin  Instagram: @tizoskin  YouTube: @tizoskin     About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare   

In this episode, we chat with Elliott Caldwell, CEO of Rise Collective, one of the fastest-growing vacation rental and real estate brands in the entire US about his opinions on local property management, signing up customers to scale, growth, profitability, tax benefits of short-term rentals and a LOT more. One of most unique interviews ever! Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Elliott CaldwellRise Collective

Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year's Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

My guests today are Alex Behring and Daniel Schwartz, Co-Managing Partners of 3G Capital. 3G has built one of the most distinctive firms in investing around a simple idea: there are only a handful of truly great businesses and even fewer great CEOs. Their model is to raise capital with the intention of making just one investment per fund, commit meaningful amounts of their own money alongside their partners, and focus all of their time and best people on that single opportunity.  Their approach has produced a series of iconic deals, including Burger King, Tim Hortons, Hunter Douglas, and Skechers. They have also become known for developing talent early, giving young leaders real responsibility and ownership, and holding an unusually high bar. Once you've heard from Alex and Daniel, I highly recommend you read our in-depth profile on them and 3G Capital. They gave our managing editor Dom Cooke unprecedented access and the outcome is an excellent profile about the fifty year history of 3G and how the model began with Jorge Paulo Lemann in Brazil. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.  ----- Become a Colossus member to get our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe at ⁠colossus.com/subscribe⁠. ----- ⁠Ramp's⁠ mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠⁠ to sign up for free and get a $250 welcome bonus. ----- Trusted by thousands of businesses, ⁠Vanta⁠ continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Visit ⁠vanta.com/invest⁠.  ----- ⁠WorkOS⁠ is a developer platform that enables SaaS companies to quickly add enterprise features to their applications. Visit⁠⁠ ⁠WorkOS.com⁠⁠⁠ to transform your application into an enterprise-ready solution in minutes, not months. ----- ⁠Rogo⁠ is an AI-powered platform that automates accounts payable workflows, enabling finance teams to process invoices faster and with greater accuracy. Learn more at ⁠Rogo.ai/invest⁠. ----- ⁠Ridgeline⁠ has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com⁠. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Timestamps (00:00:00) Welcome to Invest Like the Best (00:02:43) Episode Intro: Daniel Schwartz & Alex Behring (00:04:03) The “One Investment Per Fund” Model (00:08:22) Great Businesses Own the Relationship With Their Customers (00:11:23) The Unique Structure of 3G Capital (00:13:36) How a Transaction Takes Shape (00:17:04) Why Hunter Douglas Was Appealing (00:21:34) The Advantages of Staying Small (00:23:58) Alex's Railroad Story (00:26:36) Ownership is Key (00:30:26) Centralize the What, Decentralize the How (00:31:55) The “Burger King is Run by Children” Story (00:34:21) Negotiating with Tim Hortons (00:40:39) Never Compromise on Quality (00:42:01) Talent Over Tenure (00:50:26) 3G's Operating System (00:57:14) When a Brand is Bigger than the Business (01:00:17) Why Burger King Was Undervalued (01:03:15) The Beauty of the Franchise Model (01:06:24) Kraft Heinz: A Case Study in Concentration Risk (01:09:07) Skechers: Great Product Meets Great Distribution (01:16:07) Finding Forever Businesses (01:17:52) Zero-Based Budgeting & When It Works (01:21:10) The Current State of Capital Markets (01:25:23) Misconceptions About 3G (01:32:01) The Power of Patience (01:33:39) The Kindest Thing