Identification for a good or service
*** Show Notes ***The Clothing Brand Marketing System: https://clothingbrandmarketing.com/Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparelBook A Brand Review: https://www.apparelsuccess.com/Facebook Group: https://www.facebook.com/groups/243380772810772/QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!About This Video:In this video, Rob shares common mistakes startup clothing brands make on Instagram, Facebook Ads, social media marketing branding and more. Most clothing brands (print on demand or not) have the same stale Instagram marketing strategies that don't produce any significant results. It's important to have a marketing plan that goes deeper than simply posting on Instagram every once in a while. This video is for all start up clothing brands, fashion lines, streetwear brands, t shirt businesses, print on demand (POD), dropshipping and beyond!
When Russell Brand and Jonathan Ross failed to reach their celebrity guest, 78 year-old ‘Fawlty Towers' star Andrew Sachs, they instead left him a series of answerphone messages, joking about sexual encounters with Sachs's granddaughter, Georgina Baillie. The segment aired on Brand's Radio 2 show on 18th October, 2008, and became the third most-complained about programme in recent BBC history.The presenters were suspended, the station controller resigned, and the BBC was fined £150,000. The event, which became known as ‘Sachsgate', kick-started an era of ‘compliance' at Britain's national broadcaster, and was an early example of tabloid-generated ‘cancel culture'.In this episode, Arion, Olly and Rebecca ask whether the presenters would still be in their old jobs, were it not for the Mail On Sunday; discover a parallel between one of Sachs' greatest comic moments and the voicemails that brought him back to national attention; and speculate whether ‘Sachsgate' lead to the boom in comedy podcasts…Further Reading:• ‘Russell Brand and Jonathan Ross Abuse Andrew Sachs via Phone' (BBC, 2008): https://www.youtube.com/watch?v=U7IHJ66wj9g&t=476s• ‘Sachsgate: The obscene prank calls from Russell Brand and Jonathan Ross that 'haunted' Andrew Sachs before his death' (Daily Mirror, 2016): https://www.mirror.co.uk/3am/celebrity-news/sachsgate-obscene-prank-calls-russell-9376380• ‘BBC apologises over Brand prank' (BBC, 2008): http://news.bbc.co.uk/1/hi/entertainment/7692911.stmFor bonus material and to support the show, visit Patreon.com/RetrospectorsWe'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/RetrospectorsThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.Copyright: Rethink Audio / Olly Mann 2021. See acast.com/privacy for privacy and opt-out information.
This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) shares a quote from author Mark Given (@MarkGiven) reminding you that times things seem effortless and at times things take effort. Frank is associated with AmSpirit Business Connections (www.amspirit.com), an organization committed to empowering business success through networking. For more information on its franchise opportunity, contact Frank Agin at email@example.com or visit http://www.amspirit.com/franchise.php.
Joe is a podcast host for "Audio Asylum" and a YouTube series that is dare pong where he is all about having funs with friends and hurting themselves along the way. The only thing you can do is be yourself you can be liked or hated but if your authentic you start to surround or attract people who enjoy you and not the person they want you to be.
Today hosts Kevin Palmieri and Alan Lazaros sit down with Business Coach and Marketing Strategist Mike Kim to talk about branding and how to create a product that people would identify as you or yours. Mike also shares one of the most important factors in branding: consistency through the years. After all, you don't become a Joe Rogan, a The Rock, or an Oprah Winfrey overnight. Tune in and learn how to use branding to your advantage.Mike Kim is a business coach and marketing strategist specializing in personal branding, product launch strategies, and copywriting. His core marketing philosophy is this: Marketing isn't about closing a sale; it's about opening a relationship.Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City.Nowadays, you'll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt — all while coaching students, serving clients, and recording his show, the Brand You Podcast — a show dedicated to personal branding.Connect with Mike:Website: https://mikekim.com/IG: https://www.instagram.com/mikekimtv/LinkedIn: https://www.linkedin.com/in/mikekimtv/YT: https://www.youtube.com/c/YouAreTheBrandTikTok: https://www.tiktok.com/@mikekimtvClubhouse: https://joinclubhouse.com/@mikekimtvTwitter: https://twitter.com/mikekimtvPinterest: https://www.pinterest.ph/mikekimtv/Facebook: https://www.facebook.com/mikekimtvGrab a copy of his book: You Are The Brand at https://www.amazon.com/You-Are-Brand-Profitable-Personally/dp/1631953478Group coaching details: https://nextleveluniverse.com/group-coaching/We love connecting with you guys! Reach out on LinkedIn, Instagram, or via emailWebsite
In today's episode, my guest is Matt Hollingsworth the Chief of Staff Stamped.io. They are a Ratings and Review app and also a Loyalty and Reward solution.They help Shopify brands to leverage UGC (user-generated content) and loyalty programs to grow and scale a brand's retention efforts.Let jump in and learn more about Stamped and how they are assisting Shopify brands (at scale) to improve conversion rates while building a community of fans and repeat customers.WHAT YOU WILL LEARN TODAYHow to build meaningful connections with your customers.Why user generated content drives authentic product recommendations.How to transform your Instagram into shoppable galleries and retargeted ads.LINKS AND RESOURCES MENTIONEDStamped.ioStamped.io Reviews & UGC Shopify AppStamped.io Loyalty & RewardsStamped.io Listener Promotion - 25% Off On A Paid Plan For 6 Months - Thanks Matt!CONNECT WITH STAMPEDEmail:LinkedIn: Facebook: Twitter: YouTube:EPISODE SPONSORToday's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization. See acast.com/privacy for privacy and opt-out information.
This episode of the Networking Rx Minute (with Frank Agin (http://frankagin.com)) provides an insight on how to best work the room. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at firstname.lastname@example.org.
Connie's motivational quotes for today is by – Ann Handley “Good content isn't about storytelling. It's about telling a true story well.” Check Out These Highlights: It's funny to look back and view the various accomplishments we have mastered in life. COVID turned everything n it's head, yes for me too. One of those things I never thought […] The post 052. Using Story to Support your Brand appeared first on WebTalkRadio.net.
Today: Interview with my own father!? Nerd out on some B2B marketing? You got it! Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
In this episode of ITW Menu Meeting Fall 2021, Jensen speaks to Page Stoup of Junipero Gin about how you drive purpose with your brand, supporting your local communities, and Junipero Gin's 25 year history. Junipero Gin Shaker and Spoon GOODCon 2021 In The Weeds Heritage Dinners Information Virtual Dinner Tickets
***Brand new format with even more insights! It's fall y'all and it's inviting us to let go and make room for the new. Mary and Lydia share their recent True and Unpolished moments of letting go. Warning: when you listen get ready to say, or maybe shout, "Yes! Me too!" --- Support this podcast: https://anchor.fm/trueandunpolished/support
As someone who's in the middle of their year-long rebrand, I can put my hands up and say that branding is an incredibly tricky thing to do. Until we understand what a brand actually is, it can become frustrating to define what feels like redundantly excessive details. Trust me, I hear you. So I want to help open your eyes and give you the tea on what your brand actually is - when we build a brand, what we're actually doing is creating a magical worldview. And no one knows that better than the charming Cristel Smith-Aguero, a Multi-Hyphenate Designer + Mindset Coach. Press play to get the tea and learn exactly what we mean when we say your brand is a manifesto. ◗ CRISTEL'S IG: @BloomSkyThinking, @CristelSmithAguero ▸ BlitheMitrals.com/brand-manifesto 〄 IG: @BlitheMitrals 〆 BrittanyMarie@BlitheMitrals.com ⑆ --- Send in a voice message: https://anchor.fm/magical-realness/message
The 31-mph VanMoof V eBike, Sunglasses Made from Microorganism Poop, and Supply Chain Stress. Episode Navigation:02:45 – VanMoof V eBike21:10 – Covalent AirCarbon Sunglasses33:36 – Supply Chain Issues and Holiday Shopping Tips Featured and Related:VanMoof V dual-motor ebike will have a top speed of over 30 mph – New AtlasVanMoof unveils 31 mph ‘hyperbike' electric bicycle with two motors and full suspension – ElectrekVanMoof's New eBike Is Its Fastest Ever – The VergeBelieve it or not, this US-built fast e-bike hits 45 mph and 80 miles of range – ElectrekFastest Electric Bike: We Review the Fastest E-Bikes for 2021 – biking.comThe future of biking might not be tandem – Morning BrewThe 12 Best E-Bikes of 2021 – Gear PatrolCake – Electric Motor BikesCarbon-Capturing Sunglasses Offer a View of Fashion's Future – WIREDCovalent Fashion websiteNewlight TechnologiesAirCarbon on TwitterGreen Packaging & Shipping (Video) – DellCould this be the cure to our plastic problem? | Mission Ahead (Video) – CNN BusinessWhat the Tech? Microorganism-Harvested AirCarbon Will Make Your Next Pair of Nikes – HypeBeastINTERVIEW: Speculative capital offers growth opportunity for carbon market -- AirCarbon – S&P Global / Platts'The amount of energy required by direct air carbon capture proves it is an exercise in futility' – RechargeWill Direct-Air Carbon Capture Be Viable? – Green Tech MediaThe war on fur: will other fashion industry giants follow Kering? – ScreenShot MediaAirCarbon x Nike: Newlight and Nike Partner to Reduce Carbon Footprint – CisionThese Companies Are Making Physical Goods Out of Thin Air – VICEShake Shack tests AirCarbon carbon-negative straws and cutlery at 6 locations – Nation's Restaurant NewsCan a Running Shoe Made From Sugar, Wool and Tree Crush Trails? – Gear PatrolStore shortages could cause trouble for holiday shoppers: 4 steps to take now – TODAYYou Need to Start Holiday Shopping Early This Year, Experts Say. Here's Why, and How to Save – TIMEDon't wait until Black Friday to start your holiday shopping. Here's why you need to shop now. – USA TodayHow to Find Deals Like a Gear Patrol Editor – Gear PatrolMilitary exchanges, battling supply chain issues, urge customers not to wait on holiday shopping – Military TimesThe global supply chain nightmare is about to get worse – CNN BusinessUS bank chiefs confident supply chain disruptions are ‘transitory' – Financial TimesTarget Launches Black Friday Sales Early Amid Supply-Chain Crunch – Barron'sU.S. Retailers Deploy Creative Tactics In Battle To Win Global Supply Chain War – ForbesBiden, Battling Supply Chain Woes, to Announce Port Will Operate 24/7 – NYTSupply chain havoc is getting worse — just in time for holiday shopping – Recode / VOXGrocery store shelves aren't going back to normal this year – CNN BusinessSanta's Bag shopping/gift list and budgeting app – Apple App Store
So everyone is telling you that video is where it's at today, when it comes to building your brand.Use video for all your content!Use video in your emails!Use video on your website!But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos?Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all of us, the how and what and why behind all the videos you make, to take your brand to the next level.After spending two decades for those big names, Paramount and Disney, Emmy has always been a storyteller. She spent most of her career coordinating things behind the camera and served as a medium between cast and crew. Eventually, she realized that her talents were better served in front of the camera, and she started her own business helping clients discover their own unique way of promoting their business and brand through video. Her company has two branches: one is an agency side that produces branded content and serves as a media outlet, and the other is teaching business owners how to grow with storytelling through video. A huge part of her work is helping her clients get over their fears of being on camera, and that taking small steps with the bigger vision in mind will lead you to success.Another unique aspect of her distillation of a client's goals, is understanding that each person has their own unique way of expressing themselves. Through her customized distillation process, she discovers a client's personalized storytelling archetype. From there, she helps them put together a plan that they feel good about and makes them want to show up more. Her clients are able to then tell their story in a beautiful, artful way that's also clear and effective in terms of a sales strategy. So pop in your ear buds and get ready for a truly unique and wonderful listen as Emmy will take you by the hand and help you understand that being in front, and behind, the camera, is where you need to be to grow your business. What's Inside:● How you can use video to show up authentically and promote your business.● The four archetypes of story and how they impact the way you present yourself on video.● Why doing deep work to get to your core message is important before creating content. ● What kind of stories you should be telling to promote your brand.Mentioned in this Episode:MarketingandSalespodcast.comEmmy Wu on InstagramEmmy Wu on LinkedInEmmywu.com
This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) shares an insight from sociologist Dr. Wayne Baker (@DrWayneBaker) on the importance of not just giving to others, but asking of them too. Frank is associated with AmSpirit Business Connections (www.amspirit.com), an organization committed to empowering business success through networking. For more information on its franchise opportunity, contact Frank Agin at email@example.com or visit http://www.amspirit.com/franchise.php.
Rob Meyerson is the principal and founder of Heirloom, an independent brand strategy and identity firm. His specialities include brand strategy and positioning, naming and messaging, brand architecture, qualitative research, and organizational change. In this episode, we discussed why IP is not included in branding projects and covered:The lack of job training for brand consultants and the culture of learning by doing that prevailsChecking company and product names Building distinctive brand assets, versus the simplicity in design approach that prevailsWhat to consider when naming — what makes some names stronger than other namesWhether the legal dimension is a limiting factor that constrains the creative processPositioning — does that impact your name choice?IP's role in managing competitionThe negative reputation of lawyersYou can view the podcast transcript here LinkedIn: Rob MeyersonTwitter: @RobMeyersonInstagram: @howbrandsarebuiltBook: Brand Namingrobmeyerson.comhowbrandsarebuilt.comwww.heirloomagency.comValuable Resources:Brand Tuned ScorecardBrand Tuned Acceleratorwww.brandtuned.com
By the end of this podcast, you'll understand what brand association is and how it manifests into brand perception and reputation.First, we'll discuss the relationship between brand assets and brand meanings and how they come together through associations.Then, we'll answer the question “What is brand association” with an insight into how the human brain and neural connections work to form meanings.Next you'll discover why brand associations are important and how they form the building blocks of the brand perception in the mind of the audience.Then we'll dive into how brand associations are formed through brand experiences, which become memories.Next, you'll learn some practical brand association examples before we cover the different types of brand associations and the impact of negative associations.
Today: Sales Success Tips in Under 60 Seconds - Connor's Curiosities #033Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
Rob wants to share with you all how to hack virality without being a massive influencer already. Listen in today to find out some tactics and tips to going viral without already having millions of followers! KEY TAKEAWAYS Evoke emotion. If you are angry then share it! Create debate: Be marmite, create argument and stand for something, don't be vanilla with your content Collaborate with others Ask for shares – if you don't ask, you don't get! Leverage trends – search for trends and look at the news and figure out what can you create content around Drop keyword names into content Repurpose content BEST MOMENTS “You have to stand against something, for something” “How do you want to change the world?” “If you listen to my work you better bloody share it…the least you can do is share my content!” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob's official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information.
S3/60: We're stepping up our Marketing game with Dolce Thompson Join Us in chatting with The owner of The Raw Dosage, Dolce Thompson. She's a Marketing Strategist based in NY giving us all the inside scoop on locking in our brand marketing. She's helping us stay out Social Media skills up— All the way from IG reels to TikToks. STAY TUNED!! You can follow Dolce @therawdosage on IG/FB and TikTok Visit the website: https://thirtygirl.org/tg-podcast SUBSCRIBE & FOLLOW US: @thirtygirlpodcast @magicinthismess @luvherkey Facebook,Twitter, Instagram --- Send in a voice message: https://anchor.fm/thethirtygirl/message
Entrepreneur/Major Recording Artist JP Da Illist represents the new breed of Hip-Hop. JP Da Illist's music is raw, high-energy, classic Hip-Hop, and contains his signature rap, ‘God Flow.' JP Da Illist is a born leader, and his music highlights his creative thoughts of success. JP Da Illist's rap resume is well decorated and integrated with critical acclaim from industry heavyweights. From birth JP Da Illist connected to his purpose of music and never considered a ‘Plan B.' JP Da Illist released the highly touted ten-track album '24'. '24' reminds consumers why Hip-Hop music dominates pop and mainstream culture. '24' immediately received high praise from music enthusiasts, social media influencers, and New Jersey residents on every block. JP Da Illist launched his record label and signed himself. JP Da Illist operates several business enterprises within his control. JP Da Illist's music career is in overdrive. JP Da Illist entered into a strategic monetization joint venture with RADIOPUSHERS in 2021.
Independent artists have played an enormous role in shaping and shifting mainstream and pop culture with their creative vision. As a result of American hip-hop culture, Fortune 500 companies are influencing their image, mentality, and how they present their products. Jay Z, Diddy, Drake, Lil Wayne, Nicki Minaj, Cardi B, J.Cole, and more have brands exceeding 50 million in net worth. Rap music is a multi-billion dollar industry and is the world's #1 music genre. Entrepreneur/Major Recording Artist JP Da Illist represents the new breed of Hip-Hop. JP Da Illist's music is raw, high-energy, classic Hip-Hop, and contains his signature rap, ‘God Flow.' JP Da Illist is a born leader, and his music highlights his creative thoughts of success. JP Da Illist's rap resume is well decorated and integrated with critical acclaim from industry heavyweights. From birth JP Da Illist connected to his purpose of music and never considered a ‘Plan B.' JP Da Illist released the highly touted ten-track album '24'. '24' reminds consumers why Hip-Hop music dominates pop and mainstream culture. '24' immediately received high praise from music enthusiasts, social media influencers, and New Jersey residents on every block. JP Da Illist launched his record label and signed himself. JP Da Illist operates several business enterprises within his control. JP Da Illist's music career is in overdrive. JP Da Illist entered into a strategic monetization joint venture with RADIOPUSHERS in 2021.
Pieter Limburg, CEO of Mobilo Card, shares about their smart business card and how it helps people make a great first impression as well as distribute their vital contact information. Learn more at https://mobilocard.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at firstname.lastname@example.org.
In this episode of The Happy Rant Podcast Ted and Barnabas wander to and fro through a variety of topics: The demographic of people who use "margin" Leadership brand vs. leaders we'd actually follow Humility as a brand What does it mean to lead our family? The pitfalls of the five paragraph essay
This episode of the Networking Rx Minute (with Frank Agin (http://frankagin.com)) reminds you that you only get 30 second to share about who you are and what you do. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at email@example.com.
Mayra started Healthy Rican in 2020, and continues to build momentum. A year after beginning, she has a loyal fan base, a retail presence, and was recently featured in a Yahoo News article. While achieving all of this, she also managed to publish a cook book that topped several Amazon best seller charts for a while. Learn how she manages to do it all in this interview.
In this episode of the Cyclocross Social Podcast Noah talks about the second round of the UCI cyclocross worldcup in Fayetteville Arkansas. Todays topics are; The fabulous win of Quinten Hermans, who claimed his first ever major win. What was key to his win, and were did it go wrong for Aerts and Iserbyt? The fantastic 8th place for Gage Hecht who became the first American to top 10 a worldup in 2219 day. The epic battle between Brand and Vos, with dramatic ending. The strong rides by Vas and Honsinger. Listen to this, and much more, in this episode of the cyclocrss social podcast!
For many people, a bad hair day would result in a few shed tears and some variation of a head covering. However in the case of Yve-Car Momperousse, CEO and co-founder of Kreyol Essence, a beauty brand specializing in natural hair-care and skin-care products from Haiti, what started as a solution to a “hair catastrophe” evolved into a “social impact brand.” “Hair, dry skin, eczema -- for any issue you had in the Haitian community, you found [a solution in] this bottle of this product,” said Momperousse on this week's Glossy Beauty Podcast. The product in question, Haitian Black castor oil, served as the solution to Momperousee's hair loss at the time and the foundation of her brand, launched in 2014. “We're not only looking [at] how we impact our tribe, which is what we call our customers, but we're also looking at how we impact our producers and every part of the supply chain that it takes to make the castor oil,” said Momperousse. Aside from providing “women of color” with products for “kinky, curly hair," Kreyol Essence is “creating work for farmers, helping with the environment, exporting and changing the relationship that people have with Haiti,” she said. Now, the brand has expanded with more products, like Moringa powder, which also includes “collagen, ashwagandha and vitamin C,” for a holistic approach to beauty, she said. Simultaneously, Kreyol Essence continues to expand its retail presence, from "Shark Tank" to the shelves of Ulta to QVC. Looking ahead, Momperousse continues to look at “the larger picture,” she said. The guiding question is, “Are you doing something above and beyond what a traditional business would do, with [a] clear intention for impact either on the environment [or] for a specific group of people?”
**This episode is brought to you by MuteSix, Gorgias, and Attentive** “You have to do it sooner than later,” says Ben Parr, who is the president and co-founder of Octane AI, “because every day you're not collecting data, you're missing an opportunity.” In the second half of this Feature, he continues that not all brands are using zero-party data. According to him, capturing zero-party data will be better for the brands but also the consumer. He mentions that zero-party data is optional information that the consumer willingly provides to a company that could then be used to improve the user experience. Ben also explains that any brand can use their products; however, there will be a different experience depending on size. He suggests that when starting, first, begin collecting data by setting a conversational pop-up. Next, ask for an email and then recommend products. Ben advises that you're only as strong as the team since he's grateful to his co-founder. When it comes to building a product, he believes that one should be embarrassed by the first version but continue testing, learning, and talking to more customers to improve the product. Lastly, taking a break is essential as well. He talks about: * Their products * Customer criteria * What onboarding looks like * His recommendation * Challenges of joining a tech firm for a journalist * Advice for entrepreneurs Join Ramon Vela and Ben Parr as they break down the inside story on The Story of a Brand. For more on Octane AI, visit: https://www.octaneai.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.
**This episode is brought to you by MuteSix, Gorgias, and Attentive** ”The best at data collection for Shopify brands,” says Ben Parr. Today we have Ben Parr, President and Co-Founder of Octane AI, a zero-party data marketing platform for e-commerce brands, especially Shopify brands. Ben was Editor-at-Large for Mashable in the past. He wrote a book called “Captivology: The Science of Capturing People's Attention.” For him, entrepreneurship was always on his mind, and it was just a matter of working on ideas. He explains that Octane doesn't just collect data but leverage that data for deep personalization too. He also mentions that the Shopify ecosystem has completely exploded due to pandemic and consumer trends. He predicts that there will be a new class of eCommerce brands, lots of unpredictability; innovation; more competition between Shopify and Amazon. He talks about: * Gratefulness * Overview of the company * His background * Entrepreneurship * Challenges for the consumers * Trends in industry * Who's using zero-party data? Join Ramon Vela and Ben Parr as they break down the inside story on The Story of a Brand. For more on Octane AI, visit: https://www.octaneai.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This Show is sponsored by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.
Today: Don't Wait Until You "Feel" Ready - Connor's Curiosities #032Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
It's not often you see a company well established in its product niche completely rebrand, but that's exactly what Tom Hale and his team at Momentive, formerly SurveyMonkey, have done. Tom joins Scott Britton and Andrei Newman on the Built by Humans Podcast to discuss what an effective rebrand looks like, why modern businesses need AI-generated feedback, and how the workplace can help the world. Here are some quick takeaways: Automated surveys give the quick data needed to remain agile and move at “ventilator speed” in the modern workplace. All growing multi-product businesses hit a wall where they need to rebrand. Matching different products to buyer profiles is key to getting past this. Brand health can be measured both through traditional metrics like awareness and competitive share but also through monitoring statistics like customer calls and the amount of people directed to your product without a referral. AI, if made well enough, can provide a volume of personal feedback humans are unwilling to expend the time and energy on. Try to look past just money and see the workplace as a way through which to positively affect the world. If you can use business to help people, you should.
I’ve just returned from a short trip to New York City and Brooklyn, one of the highlights of which included my spending two days in the lower Hudson Valley doing some pre-planning for the 2022 Slow Flowers Summit! Of course I spent time at our venue for 2022, Stone Barns Center for Food and Agriculture, […] The post Episode 527: Grow. Design. Teach. How Sweet Earth Co.’s Xenia D’Ambrosi fine-tuned her brand message with three essential words appeared first on Debra Prinzing.
With Special Guest Randy Herbertson Founder and CEO of "The Visual Brand" Randy is a recognized brand strategist, conceptor and creative director with over twenty years of marketing and innovation experience in the client, agency and media worlds, from entrepreneurial to corporate environments. Randy has worked in the WPP and Omnicom agency networks, Conde Nast Publications, Allied Domecq and E&J Gallo. He also spent several years in the digital start up world in during the height of the dotcom boom. Most recently, Randy has worked in the boutique agency world, owning and operating two firms, including The Visual Brand, founded in 2013. He has a strong expertise in social media, digital innovation, packaging, industrial and environmental design. Randy has balanced his training and experience to play a key role in a number of product innovations and corporate transformations. He has worked with a diverse range of companies industries that include retail, financial, professional services, technology, and entertainment, pharmaceutical, automotive and consumer packaged goods. He has spoken on numerous industry panels, and is a corporate mentor to a number of emerging companies and individuals.Have You Got Promotional Head Shot That You Like Us To Use? http://www.thevisualbrand.com/
Curry Solutions CEO Dean Curry shares about his short corporate life and then successful rise in the entrepreneurial world using referral-based networking. Learn more about him at https://currysolutions.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at firstname.lastname@example.org.
Today, we are breaking down John Deere. With a history dating back almost two centuries, Deere has been a mainstay in the agriculture industry for generations. And despite its rich history as an incumbent, Deere is also on the leading edge of technology and innovation in ag-tech. To help break down John Deere, Zack Fuss is joined by Matt Coutts. Matt comes from a multi-generation family of farmers, and brings a unique ability to connect finance and farming. During our conversation, we discuss what the ag ecosystem looks like today, what drives farming economics, and why Deere holds such a strong competitive advantage that seems to only be growing. Please enjoy this breakdown of John Deere. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Quartr. With Quartr, you can access conference calls, investor presentations, transcripts, and earnings reports – straight from your pocket. Quartr is 100% free and includes companies from 12 markets including the US, the UK, Canada, India, and all the Scandanavian countries. Quartr is available for both iOS and Android, so check out the app today. ----- This episode is brought to you by Brex. Brex began as the first corporate card for startups and now offers a full financial stack built for scale. Get 10-20x higher credit limits, uncapped rewards, easy deposits and payments, and expense management all in one. Grow your business faster with Brex. ----- Business Breakdowns is a property of Colossus, Inc. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss Show Notes [00:03:04] - [First question] - What Matt does as a farmer and where he spends his time [00:03:54] - How big the global crop production and agriculture industry is [00:05:48] - Key considerations in production efficiency with such a large market [00:08:15] - John Deere's role in the global agriculture industry [00:08:58] - Deere's business model and how they generate revenue [00:10:14] - What farmers tend to buy and how distribution works [00:12:06] - How a farmer traditionally thinks about their business [00:13:18] - Some of the large machine purchases that a farmer needs [00:14:11] - What a combine does and its role in crop production [00:14:53] - The landscape and types of family farms [00:15:57] - Whether or not farmers can earn above industry returns through any cycle [00:18:18] - The role Deere plays in controlling variable costs to improve returns [00:20:38] - The things Matt's most focused on as a farmer and how Deere optimize outcomes [00:22:48] - Brand loyalty and mixing and matching machines from different brands [00:24:55] - What precision agriculture actually means [00:27:55] - Overview of a harvest and how Deere equipment interacts with it [00:31:16] - Unit economics and how their recurring relationship generates profit [00:34:01] - Interpreting data, who owns the data, and digital agriculture analytics [00:35:55] - What enables Deere to generate such large margins as an industrial manufacturer [00:40:35] - Is Deere a higher-priced product than its competitors? [00:41:16] - Recent acquisitions and what it says about their growth [00:43:17] - The John Deere API and potential third party integration [00:44:28] - Will farmers even be physically operating machinery in the future? [00:46:35] - Lessons learned as a builder and an investor from John Deere's story
The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands.Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/Follow Boosted Commerce online at: https://boostedcommerce.com/Sarah answers these questions:1) You have a background in food & beverage marketing as well as personal care. Please share with us a bit about your journey and how it led you to Boosted Commerce?What are some of the current market conditions that make FBA aggregation one of the hottest verticals going on right now?2) Please tell us about Boosted Commerce and your unique approach to acquiring beloved consumer brands?3) Why is the CPG space such an interesting opportunity for acquisition? What do you look for when building out a portfolio?5) How do these brands find their way into the Boosted portfolio? Are you seeking them out and, if so, what resources are you using to identify the needles in the haystack?6) What resources & capabilities does Boosted Commerce bring to bear on accelerating these brands that you are acquiring? Why are these often completely new to these brands?7) What are the key components that Boosted Commerce activates against to deliver repeatable success as you acquire & scale these businesses?8) Is the end goal to build a sustainable portfolio of brands, is it to build and sell to a larger manufacturer for their portfolio? Help us understand the end-state a little better.DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
From the Revolutionary War that facilitated the founding of the United States to the Black Lives Matter movement, America has shown that nothing is set in stone if people are willing to fight for change. Also intertwined within the country's foundation is denim, which, despite its seemingly benign presence as a fabric, denotes social change, as well. As fashion brands across the industry respond to calls for eco-consciousness, AG Jeans, a denim brand founded in 2001, has been a trailblazer in promoting sustainable denim. “In the last 12-24 months, we're finding that customers are caring more than ever,” said Sam Ku, president and creative director of AG Jeans, on this week's Glossy Podcast. “They've decided that, yes, I am willing to pay a little bit more for something that is better for the planet. I am [also] willing to buy a little bit less and buy better quality and make it last longer.” For AG, this shift in the industry manifested in the Jean of Tomorrow, a 100% biodegradable jean made of “eco-friendly” cotton and hemp fibers, complete with a “Coronado nut” button. “Building a brand based on great product is the most important thing,” said Ku. Unlike a majority of jean retailers, AG operates and manufactures its jeans at its L.A. and Mexico facilities that are “100% owned and operated by us,” said Ku. But despite this, the brand has not been exempt from the Covid-related supply chain challenges within the fashion industry. “We're able to stock a lot of our raw materials that we consistently use, [but] those that we don't carry are hard to keep up with,” he said. As for the future, Ku is focused on getting the company back to 2019 sales levels and “continuing to deliver the right product on time,” he said. “The brands that can do that right now will win.”
This weeks episode is brought to you by BnD Flagpoles https://bndflagpoles.com Today Keith recaps his 8 crazy days of retail at the Fryeburg fair he had a lofty goal did he reach it or did he fall short? Listen in to find out how the last stop of the year finished and how an instagram message from a mentor creates an opportunity.
On today's podcast, I have special guest SUZANNE TULIEN, Brand Clarity Expert, Author, International Speaker Like you; Suzanne, notices the variety of creative ways people are ‘branding' themselves both consciously and unconsciously. But, is a successful brand the result of powerful marketing? When the hype subsides, what keeps a good brand going strong? What is the real secret to consistent brand growth and advocacy?With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing marketshare.She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report'. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments.As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China and her newest book; Personal Brand Clarity, Identify, Define & Align to What You Want to Be Known For, she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT! So, get CONSCIOUS and be INSPIRED to GROW…. Today's session is all about you! ..let's welcome Suzanne Tulien! FREE Personal Brand Kickstarter Toolkit - https://brandascension.com/kickstarter-tool-kit-for-brand-building/Where to Find Suzanne:https://brandascension.com/ https://brandascension.com/kickstarter-tool-kit-for-brand-building/ www.PersonalBrandPresence.com
*** Show Notes ***The Clothing Brand Marketing System: https://clothingbrandmarketing.com/Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparelBook A Brand Review: https://www.apparelsuccess.com/Facebook Group: https://www.facebook.com/groups/243380772810772/QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!About This Video:In this episode of Apparel Success, Rob talks about how powerful email marketing is for ecommerce brands in 2021. Email marketing tools such as Klaviyo allow you to supplement your sales generated by advertising and organic reach on social media. Once you have a customer list at all, it is a powerful form of growth hacking to maintain a steady stream of sales by running email marketing campaigns. In my opinion, Klaviyo is the best email marketing platform for shopify based ecommerce stores. Email marketing is an excellent way to establish repeat customers and having a form on your website is a powerful strategy for lead generation. Email marketing on Shopify has never been easier. This info applies to all entrepreneurs and business owners but is specifically made for clothing brands, clothing lines, fashion brands, fashion lines, streetwear brands, t shirt business, print on demand (POD), dropshipping and beyond!
It's our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse. October 14 Meet the Analyst w/ Yoram Wurmser, Suzy Davidkhanian and T-Mobile: Mcommerce: How Rapid Growth Will Continue to Transform Retail https://on.emarketer.com/Webinar-20211014-MarketingSolutionsT-Mobile-Mcommerce-MeettheAnalyst_BusRegpage.html For sponsorship opportunities contact us: email@example.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at firstname.lastname@example.org © 2021 Insider Intelligence
Branding is the Art of Aligning Thorne – John Welbourn's Super Secret Supplement Stack – 20% OFF You all know the lingo; Eat the Weak, #BeTheHammer, and #MastersOfMovement. What you don't know is the power house behind the Power Athlete brand. To celebrate reaching episode 550, we're getting the Crew back together to interview good… The post Ep 550 – Building the Power Athlete Brand first appeared on Power Athlete.
Hotep Jesus is an entrepreneur, tech investor, marketing savant, and internet personality.He's the host of Hoteps BEEN Told You and author of several books, including "Dominate Twitter", "Unbreakable Rules of Masculinity", and his most recent work, "The Patriot Report: Unmasking the Conspiracy of Money & War".He joined us to discuss The Patriot Report, which details the history of the American financial system and the nature of the people who created it. In order to truly understand what's happening around you today, you must first understand the history of our modern institutions, why they were created in the first place, and who created them.Hotep is a disciplined student of the human mind. He's a brilliant advertiser and marketer, and he uses his understanding of human psychology to provide insightful analysis on our current world and where you're going.You'll want to listen all the way to the end where he really cuts loose and speaks frankly in a way you'll rarely hear anywhere these days.******- Follow Hotep Jesus on Twitter: https://twitter.com/hotepjesus- Watch Hoteps BEEN Told you: https://www.youtube.com/user/KingAliShakur- Download the Coinbits App: https://coinbits.app- Get your copy of "The Patriot Report" on Amazon: https://www.amazon.com/Patriot-Report-Conspiracy-Money-War/dp/B098W7MGBF- Check out all things Hotep Jesus: https://bryansharpe.co*******If you're ready to take control of your life, income, and future, go to http://controlthesource.com and join the Nomad Network to get started. Brand new app in app stores now!Give your business an unfair advantage in less than 3 minutes a day. Get the daily newsletter that delivers the most actionable and tactical growth strategies available today, straight from the mind of a marketing genius: http://dailyalchemy.me.Learn the blueprint for generating predictable and sustainable income from anywhere on earth: http://www.nomadicwealthoffer.com.Jason on Twitter: https://twitter.com/jason_stapletonJason on IG: https://www.instagram.com/thejasonstapletonJason's website: https://jasonstapleton.comMatt on Twitter: https://twitter.com/realkingpilledDon't forget to like and subscribe, and please share the show!