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Ready to be seen on a larger scale? Then you're in the right place! I took the stage with Krista Williams, Kat Norton, and Lori Harder to unpack the visibility blueprint for growing your audience, your business, and your impact like never before. They share how they grew their massive online platforms using their unique business models, how to build pre-launch hype, where collaboration comes into play, and even more. Plus, a real-time Q&A with our community of Powerhouse women on growing locally, balancing your audience with your vision, and making powerful investments in your team. HIGHLIGHTS 00:00 The visibility blueprint to grow your audience. 03:30 Where and how are you building your platforms? 14:40 The audience growth strategy for social media. 18:35 Ways to strategically utilize collaboration to gain more visibility. 21:00 How to leverage your message to grow your audience. 24:00 Lori's text launch strategy. 29:50 The key to build pre-launch hype. 35:05 How do you build a local community? 39:45 What is the best way to grow your podcast? 43:45 How to balance what your audience needs with your vision. 50:20 Winning strategies to build your team while staying lean. RESOURCES + LINKS Join the waitlist for the 2026 Powerhouse Women Event HERE FOLLOW Krista: @itskrista Kat: @miss.excel Lori: @loriharder Powerhouse Women: @powerhouse_women Lindsey: @lindseymarieofficial Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Thanks to Garmin for supporting the podcast! 00:00 Garmin ad: Jimmi's rookie error01:00 hello again 06:25 we tried TikTok bike hacks 08:43 proof cycling (& therapy) can save your life 12:59 new cycling documentary to watch 14:30 Gorewear is shutting down?! 18:54 what's Shimano up to now? 25:12 we need to talk about Merida's new gravel bike… 29:07 What is this new Cinelli? 32:41 Lezyne and Peloton recalls 35:58 dodgy editing (FUOTW) 37:36 Garmin ad refresh coming soon (but not today)39:35 Unpopular Opinion: if steel were invented today…41.50 Unpopular Opinion: bikes shouldn't come with saddles45:30 Send us your Questions, Unpopular Opinions etc…45:44 The weight loss through exercise dilemmaCheck out Chris' documentary: https://youtu.be/FLGuamHY2pcYou can check out the video versions of the podcast, plus more videos from Cade Media here:https://www.youtube.com/@Cade_Media/videosIf you'd like us to send in a question, story, some good news, things you'd like us to discuss or anything else, email us at wildonespodcast@cademedia.co.ukThanks and see you next time. Hosted on Acast. See acast.com/privacy for more information.
Is Your Business Telling the Stories that Sell and add Value? In today's competitive marketplace, it's not the best ideas that win—it's the best stories. This week on A New Direction, I sit down with strategist and author Gavin McMahon to discuss his powerful new book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Gavin reveals why every leader, CEO, and sales professional must learn the language of storytelling if they want to inspire, influence, and ignite action. We'll explore the 6 essential genres of business storytelling—Value, Product, Brand, Sales, Leadership, and Culture—and how each one can transform the way you communicate and connect. Whether you're pitching an idea, leading a team, or building a brand, mastering these six stories can elevate your message from informative to unforgettable. Gavin will share practical insights on turning complexity into clarity, data into drama, and strategy into stories that stick. You'll learn why simplicity is a competitive edge, how to make your message “retellable,” and what separates a leader who speaks from one who truly connects. By the end of this episode, you'll understand how storytelling drives alignment, motivation, and measurable results—because when people believe the story, they believe in the mission. Join Gavin McMahon and me, Coach Jay on A New Direction. Discover how these six stories can help you inspire your team, elevate your influence, and lead your business in a whole new direction. Gavin McMahon's book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business" is a mind bender of a book. Hold on to your brains folks, because this book is going to challenge the way you think about every presentation, every intereaction, and every piece of marketing you do in your business. The fact is...the stories matter! Here is the big fact: Our brains are wired for stories. Just think about it for a second. What is your favorite movie? Got it? Why is it your favorite? There is something about the story, right? Well what if we apply the same principles to every avenue of your business? And that is exactly what Gavin McMahon does in "Story Business". He pulls the elements of great storytelling and makes it applicable to you regardless of size of business or budget. Many powerful things in the book, but the first one that stands out is the Motive Triangle: Hope, Fear, and Reason. The fact is we don't make our decisions rationally. Here is the key: Emotions create action. Reason creates rationalization. If you want people to move you have to connect to emotion...and when you can oppose hope and fear...you have a recipe for success! Secondly, The Six Genres of Storytelling are extremely powerful: Value Storytelling, Brand Storytelling, Product Story Telling, Sales Storytelling, Leader Storytelling, and Culture Storytelling opens up our minds to worlds and possibilities that I certainly had not thought of before until I read the book. I think Story Business is a must read for everyone. Check it out by clicking: Story Business Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you're an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you're recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here's the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don't settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy!
The Kast is here to preview NFL Week 11! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PNSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson and Connor Sparrow #football #podcasts #NFL football,karterkast,nfl,nfl preview,bucs,baker mayfield,bryce young,carolina panthers,new england pats,patriots,drake maye,mahomes,kelce,josh allen,bills,saints,tet,falcons,daniel jones,jonathan taylor,colts,packers,chagrers,steelers,ravens,lamar jackson,justin herbert,nfl podcast,nfl show,49ers,rams,la rams,matthew stafford,puka nacua
Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book.We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You're Really Worth?You're an expert, but your brand doesn't show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/
Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having real, talk him as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com
In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike. Learn how to move faster without breaking your systems: • Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm). • Why DTC rewards creative speed (ads, offers, and landing pages). • How to build your own "Velocity Stack" to outlearn and outsell your competitors. Featuring a micro-guest from a brand operating on both Amazon and Shopify sharing how they built systems for speed. Whether you're optimizing listings or scaling ad campaigns, this episode will help you grow faster — and smarter — in 2025. Get a free brand audit here: www.weavos.io
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While most 18-year-olds are trying to survive college, Logan Cuvo was building a brand. Three years later, Best Damn Tape is trusted by pros like the Philadelphia Flyers and expanding into new sports. In this episode, Logan breaks down what it's like running a fast-growing brand while in college, the advantages of manufacturing in the U.S., and the social media platforms fueling their growth. Plus, hear the story behind the name Best Dam Tape and how it's helping them connect with the next generation of athletes! Topics discussed: Introduction (00:00) When Logan's entrepreneurial journey started (01:35) The story behind the brand name, Best Dam Tape (03:59) How his love for sales has helped his brand (05:25) Working with NHL teams and expanding to other sports (08:49) Why he decided to manufacture in the U.S. (11:47) Marketing their "Made in the USA" products (16:15) Overcoming athlete superstition (17:35) Social platforms that have grown the brand (19:52) Logan's family support and mentorship (21:57) "Balancing" college and entrepreneurship (25:00) What brought you JOY today? (26:55) Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung Connect with Logan Cuvo: Logan's Instagram: https://instagram.com/logancuvo/ Best Dam Tape's Instagram: https://instagram.com/bestdamtape/ Logan's Facebook: https://www.facebook.com/logancuvo/ Best Dam Tape's Facebook: https://www.facebook.com/p/Best-Dam-Tape-61552341057516/ Logan's LinkedIn: https://www.linkedin.com/in/logancuvo Best Dam Tape's LinkedIn: https://www.linkedin.com/company/best-dam-tape/ Website: http://www.bestdamtape.com/ About Our Guest: Logan Cuvo is the Founder/CEO of Best Dam Tape. A sports tape company committed and focused on providing the highest quality sports tapes to athletes worldwide. A lifelong learner, mentor, and committed human. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. This episode was produced by Podcast Boutique https://www.podcastboutique.com
Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube When COVID shut the world down, Jack Espy lost his job, mixed a cocktail, and accidentally discovered the idea that would change his life. Connect with Jack Espy Spirited Hive: https://www.spiritedhive.com Strive Sode: https://strivesoda.com/ Instagram: https://www.instagram.com/jack_espy/?hl=en Fast-forward five years and he's running Spirited Hive and Strive Soda — two honey-sweetened beverage brands rewriting the “better-for-you” playbook. In this unfiltered conversation, Jack and Ryan Hanley dig into: How to turn early failure into a profitable foundation Why naïveté can be a founder's secret weapon The brutal truth about distribution, marketing, and shelf space Building slow, selling smart, and setting up for acquisition What “better-for-you” really means (and what it doesn't) This one's part business therapy, part entrepreneurial bloodsport.Grab a drink, settle in, and take notes. Because growth done right still takes sweat, humility, and a little honey. --Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What are the best parts of your brand, and are you putting them to work for your mission? Farra Trompeter, co-director, interviews Lyn Weinman, founder, president, and chief strategist at KidGlov and the author of Untangling Spaghetti: A Branding Fable (https://kidglov.com/untanglingspaghetti/), to discuss addressing brand confusion, aligning on strategy, and knowing what type of change is right.
Check out my list of 7 Keys for Creating a Great Conference. Plus we catch up with John Olinger, author of Worthy Wins and special advisor and CMO for Unitus. LIsten in for updates to the Unitus journey as well as great recommendations for Christmas gfits! Make sure to visit http://h3leadership.com to access both lists and all the show notes. Share them with your team, repost the lists, and follow and subscribe. Thanks again to our partners for this episode: UNITUS – (FOOTWEAR and APPAREL) Unitus is a faith-focused footwear and apparel company started by NBA player, Jonathan Isaac. Visit http://weareunitus.com. Unitus exists to help followers of Jesus honor God in their everyday life. The most recent shoe drop is the Judah 2 - a lifestyle running and athletic shoe featuring Scripture on the back. Choose your favorite shoes, workout gear, hoodies, or leisure wear. Makes a great Christmas present for friends and family. Check them out at http://weareunitus.com. And WONDER PROJECT – visit http://thewonderproject.com. An independent studio that produces premium theatrical films and television series. The mission is to entertain the world with courageous stories, inspiring hope and restoring faith in things worth believing in. Founded by established leaders from entertainment and technology, Wonder Project is dedicated to building a trusted brand, with projects like the most recent hit House of David. Get a FREE 7 day trial of Wonder Project on Prime Video at http://thewonderproject.com.
Michelle Aragon, former VP of Brand Marketing & Strategy at Spectrum Reach, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about curiosity, change, and the power of connection in marketing. Tune in for a conversation on connection, creativity, and leading through change.About the guest:Michelle is a senior marketing leader with deep expertise at the intersection of brand, strategy, data, and demand generation. Most recently, she served as Vice President of Brand Marketing and Strategy at Spectrum Reach®, the advertising sales division of Charter Communications, where she led the transformation of the brand and connected Spectrum Reach's multiscreen advertising products to what clients need now and next. Her career spans leadership roles on both the brand and agency sides, including at MAGNA Global (IPG Mediabrands), where she steered strategic and operational initiatives across global teams to align insights, partnerships, and performance for growth. A recognized industry voice and advocate for advancing women in leadership, Michelle has served on the Operating Board of She Runs It, the Board of Trustees of Reisenbach Philanthropies, the New York Chapter of Step Up, and is a founding member of Chief. She holds a B.S. from the University of Idaho and has completed additional executive education at The Wharton School of the University of Pennsylvania.Follow Michelle on LinkedInEventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Grab your free Experiential ROI Playbook and start turning every activation into measurable results.Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
A great marketing engine doesn't run in a straight line. It spins, gathers speed, and builds momentum with every turn.That's the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.About our guest, Nataly KellyNataly Kelly is CMO at Zappi. She has over 20 years of experience leading remote and global teams, and previously served 7 years as VP at HubSpot. She is a frequent contributor to Harvard Business Review, a published author of four books, keynote speaker on marketing, growth, and international expansion, and an award-winning leader. She has been named among the Top 50 CMOs on LinkedIn, as Marketing Executive of the Year, in the 40 under 40, and one of the Top 25 Content Marketers in Enterprise Software, as well as among the Women Worth Watching.What B2B Companies Can Learn From the Flywheel:Marketing is a flywheel, not a funnel. Marketers love funnels because they're measurable, but Nataly reminds us that the best marketing is circular, not linear. She says, “So often we have thought of marketing as like a linear funnel. But the flywheel's really where you turn the funnel on the side and then connect the top to the bottom.” In her model, brand, demand, land, and expand all feed each other in an ongoing loop. Marketing shouldn't be about one campaign that ends. It's about creating continuous energy that connects awareness to advocacy.Friction kills momentum. Velocity doesn't come from spending more, it comes from removing what slows you down. Nataly explains, “A general rule of thumb I've always used is the closer you get to someone's wallet, the more important it is to remove friction…. Every touchpoint is a chance to delight a customer.” In B2B marketing, the same rule applies: every confusing process, clunky message, or slow response is a brake on your flywheel. Smooth the path, and speed will follow.Small improvements compound into unstoppable growth. Marketers often look for a big splash, but Nataly says momentum comes from micro progress. Nataly asks, “What are the small things we can do to create uplift today and momentum today?... And those things add up.” Each small optimization—an improved touchpoint, a clearer message, a faster follow-up—removes friction and accelerates the flywheel. Consistency, not chaos, creates compounding power.Quote“Your brand voice is really how you decide to communicate with your customer. And that is not just what we typically consider marketing communications. It touches every part of the customer experience.”Time Stamps[00:55] Meet Nataly Kelly, Chief Marketing Officer at Zappi[01:09] Why Flywheels?[05:16] Role of Chief Marketing Officer at Zappi[07:30] What are Flywheels?[20:52] Understanding Market Dynamics and Customer Segmentation[22:11] Building and Maintaining a Flywheel Strategy[26:11] Content Marketing Success Stories[33:51] Leveraging LinkedIn for Effective Content Distribution[39:22] Final Thoughts and TakeawaysLinksConnect with Nataly on LinkedInLearn more about ZappiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this video, I break down the seven deadly mistakes that will absolutely destroy your clothing brand if you're not careful.Make Designs (with discount)
Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube When COVID shut the world down, Jack Espy lost his job, mixed a cocktail, and accidentally discovered the idea that would change his life. Connect with Jack Espy Spirited Hive: https://www.spiritedhive.com Strive Sode: https://strivesoda.com/ Instagram: https://www.instagram.com/jack_espy/?hl=en Fast-forward five years and he's running Spirited Hive and Strive Soda — two honey-sweetened beverage brands rewriting the “better-for-you” playbook. In this unfiltered conversation, Jack and Ryan Hanley dig into: How to turn early failure into a profitable foundation Why naïveté can be a founder's secret weapon The brutal truth about distribution, marketing, and shelf space Building slow, selling smart, and setting up for acquisition What “better-for-you” really means (and what it doesn't) This one's part business therapy, part entrepreneurial bloodsport.Grab a drink, settle in, and take notes. Because growth done right still takes sweat, humility, and a little honey. --Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Chapters(0:00) Intro(0:40) Inside KarterKast(9:00) Heisman Race(21:50) ACC CFP(28:56) Alabama vs. Oklahoma(36:51) Duke vs. Virginia(42:45) Texas vs. Georgia(50:16) CFB Week 11 Picks + MOREThe Kast is here to preview CFB Week 12! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PNSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson and Connor Sparrow #football #collegefootball #podcasts #cfbfootball,karterkast,college football,cfb show,cfb podcast,college football reaction,reaction,football reactions,byu,sec football,alabama,georgia,texas,arch manning,notre dame,texas tech,ole miss,lane kiffin,big 12,acc,duke,texas A&M,texas am,michigan,ohio state,julian sayin,ryan day,utah,bear bachmeier
Yo, this episode is FIRE if you're thinking about going private or just starting out as a strength coach. Jeremy Lizama went from the Marine Corps to working with the Arizona Cardinals in the Dominican Republic, then said "screw it" and started his own thing in LA. He breaks down the real stuff nobody talks about - like how to actually negotiate your salary (spoiler: he got them to offer MORE than he asked for), how to survive when you're driving all over the place training athletes at different parks, and why you gotta be willing to move and work for cheap when you're young. No BS here - just practical advice on building culture with athletes, running performance camps that actually make money, and not being scared to chase what you want. $1 Trial Membership to SCN
We've all sat through presentations that feel like a performance, polished, professional, but somehow disconnected. The speaker hits every point perfectly, yet we walk away feeling nothing. So, what's missing?For this episode, we're revisiting a conversation with Leslie Chamberlain, Head of Customer Success at Gibbs Smith Education. Leslie knows that great presentations aren't about perfection, they're about connection.She shares why infusing your personality into presentations matters more than hitting every bullet point, and reveals the secret to keeping audiences engaged through authentic delivery.You'll hear Leslie's approach to making presentations "sense-rich," her take on scripting versus speaking naturally, and practical tips for condensing information without losing impact. Plus, she reveals why being authentic beats being polished every time.Learning points from the episode include:00:00 - 02:49 Introduction02:49 - 05:13 How Leslie became involved in customer success05:13 - 06:49 Making learning presentations successful06:49 - 09:04 Leslie's tip for using videos and images in presentations09:04 - 10:43 Brand vs individual in your presentations10:43 - 16:14 The first steps towards a great presentation16:14 - 19:06 Making your ideas sense-rich19:06 - 24:54 Where people get stuck making presentations24:54 - 26:47 Should you script presentations?26:47 - 31:40 How to condense information and keep things short31:40 - 35:57 Hear Leslie's Speed Round answers35:57 - 36:36 Leslie's final take36:36 OutroImportant links and mentions:Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-chamberlain-a3475121/Snagit: https://www.techsmith.com/snagit/
The trick to reaching the right patients isn't using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty.Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out.Learn why a more integrated tech stack is key to retention, how to market toward different age groups, and how AI agents could end up taking on busywork so humans can focus on high-value patient relationships.In the end, your brand will be the tie-breaker. Strong, authentic branding builds trust, loyalty, and what Max calls “return on brand.”About Max BaybakMax Baybak is the co-founder and Chief Growth Officer at Influx Marketing, where he helps aesthetic practices grow with smart, creative strategies. With 17 years in marketing—and more than a decade focused specifically on aesthetics—he's done it all: from digital ads and SEO to automation, PR, and social media. Max has led successful campaigns for everyone from scrappy startups to Fortune 500s, and he's passionate about bringing that same level of strategy and results to the aesthetics industry.Connect with Max on LinkedInLearn more about Influx MarketingCheck out the Next Level Practices podcastCheck out The Technology of Beauty Podcast with Dr. Grant StevensGuestMax Baybak, Co-Founder & Chief Growth OfficerInflux MarketingHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
Increase your income without niching down, rebranding or adding more services or skills. Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/168 When you're ready, here are some ways we can help you with your web design business:
Join Fast Casual Nation hosts Paul Barron and Cherryh Cansler as they sit down with Stephanie Perdue, VP of Brand Marketing at Chipotle Mexican Grill, to discuss how the fast casual leader is navigating industry challenges. Learn about Chipotle's accelerated menu innovation strategy, including fresh sauces made daily and the new Build Your Own meal for groups. Discover how they're winning back Gen Z through gamification, the Chipotle U rewards program, and transparent food storytelling. Stephanie shares insights on digital transformation with 38% of sales now digital, AI initiatives empowering crew members, and the strategic roadmap for 2026 amid industrywide headwinds.#FastCasual #RestaurantIndustry #ChipotleEpisode Highlights0:00 - Intro & fast casual overview0:19 - Economic shifts & traffic decline0:46 - Guest: Stephanie Perdue, VP of Brand at Chipotle1:17 - Rise of “micro meals” & snacking trend3:10 - How fast casual brands are adapting4:20 - Gen Z habits & fewer restaurant visits5:12 - Inside Chipotle's marketing & menu innovation7:46 - Gen Z's love for bold flavor & customization8:00 - New family meal concept & digital ordering10:05 - Convenience for families & busy lifestyles12:00 - Connecting with Gen Z through rewards & authenticity13:49 - Balancing quality, value, and rising costs14:38 - Using creators to highlight real ingredients15:55 - Portion size debate & customer perception17:34 - Rewards, nutrition goals & app experience19:46 - Listening to customers & TikTok hacks20:30 - New sauces & flavor innovationGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory
Send us a textIn Episode 101 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi breaks down why your name — not your firm's — is your most valuable asset. Sylvia makes a compelling case for why personal branding is more important than ever, discussing why clients hire individuals rather than firms and how a strong personal brand can provide career insurance in an ever-changing industry. She breaks down the steps to building your personal brand intentionally, offering practical tips and actionable strategies that can be implemented immediately. Tune in to learn why personal branding is career insurance, how it supports your firm instead of competing with it, and the simple steps to build a reputation that travels with you — whether you're staying in law, moving into alternative dispute resolution, or building your own practice. In this episode, you'll learn: 01:34 The Importance of Personal Branding03:10 Building Your Personal Brand03:30 Common Misconceptions About Personal Branding05:59 The Power of Online Visibility09:04 Personal Branding as Career Insurance15:00 Practical Steps to Build Your Personal Brand Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#86 Rebranding from Litigation to Out-of-Court—What Actually Works#95 What Thousands of Professionals Taught Me About Marketing That Works#57 Rebranding Made Simple Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel
This week we talk about the idea of research to practice in educational research (and practice). Things that bring us joy this week: The Year of the Flood (https://www.goodreads.com/book/show/6080337)by Margaret Atwood The Balland of Wallis Island (https://www.imdb.com/title/tt27674982) Intro/Outro Music: Notice of Eviction by Legally Blind (https://freemusicarchive.org/music/Legally_Blind)
“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old one, it becomes a tool in your pocket. And you can keep building that toolbox as you go.”This week, host Grant Baldwin reconnects with his good friend, renowned speaker, author, and content strategist Melanie Deziel. If you've ever struggled to organize your ideas, wanted to stand out in the crowded speaking market, or wondered how successful speakers build frameworks that turn concepts into intellectual property, you're in the right place.Grant and Melanie explore the crucial role frameworks play in building a memorable and scalable speaking business. Melanie breaks down why frameworks matter, what separates a strong framework from a pile of raw ideas, and how you can start developing your own signature process or model. Using relatable analogies, the discussion centers around how having a clear structure not only makes your message more memorable but also acts as a powerful tool for marketing, referral, and content creation.Listeners will gain practical strategies with Melanie's “IRON” method—Information, Relationship, Operation, and Name—for building frameworks step-by-step. She discusses the risks of trying to cram too much into one model, why a unique name or catchy acronym isn't the first thing you should focus on, and how to make sure your framework truly represents your expertise.Whether you're a new speaker refining your message or a seasoned professional reimagining your brand, you'll find plenty of guidance on how to take your ideas from abstract to impactful!You'll learn:How frameworks offer structure, scalability, and memorabilityBuilding intellectual property (IP)Overcoming the fear of narrowing your expertiseThe IRON Method: Information, Relationship, Operation, NameWhen to innovate an existing framework vs. introducing a new oneLeveraging AI for brainstorming, organization, and namingAnd much, much more!“The real challenge is having so many ideas, but they are not in a usable structure to be able to share those ideas effectively.”Episode ResourcesMelanie's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thomas Nitzsche is a financial educator, media spokesperson, and Vice President of Media and Brand at Money Management International — the largest nonprofit credit counseling agency in the U.S. After facing his own financial struggles during the Great Recession, Thomas turned his hardship into purpose, helping thousands of Americans overcome debt, rebuild their credit, and regain control of their financial lives. On this episode we talk about: Thomas' journey from a small Illinois farm to becoming a national voice for financial literacy The emotional toll of debt and why financial shame keeps people stuck How to choose between debt management and debt settlement programs The biggest money mistakes people make when trying to get out of debt What Thomas learned after cashing out his 401(k) — and what he'd do differently today Top 3 Takeaways You can't budget your way out of shame. Financial freedom starts with removing the emotional barriers around money. Debt management isn't failure — it's strategy. Knowing your options can save you thousands in interest and fees. Financial health takes time. Getting out of debt is a process, not an overnight success story. Notable Quotes “You didn't get into debt overnight — you're not going to get out of it overnight.” “Hope is not a financial plan.” “Money doesn't define your worth — but understanding it can define your future.” Connect with Thomas Nitzsche: https://www.linkedin.com/in/thomaspnitzsche Learn more about your ad choices. Visit megaphone.fm/adchoices
So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
CLIMBer, what if you turned your limitations into a cool, unique strength that grows your brand, deepens your relationships, and helps you stand out in a sea of songwriters and artists? Today, we're pulling back the curtain on our recent CLIMB Takeover event; what worked, what surprised us, and how you can apply some of the same strategies to your own music career. So, whether you're hosting events or just looking to connect with the right people in the right way, this one is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices
Stop making million-dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: joinhampton.comAdam White didn't set out to build a media company – he just wanted a job in sports. So at 19, he started posting informational interviews on a Wix site. Today, he runs a $20M brand with NFL partnerships and no background in media. Because in the end, it wasn't about who he knew – it was about who knew him, and how he got in the right rooms by outplaying legacy media at their own game.Here's what we talk about:Building Front Office Sports out of his dorm roomWhy brand aura matters more than ever and how to create it from scratchThe tweet that led to a $750K investmentWhy he gave up 51% of the business early – and doesn't regret itThe role of soft touchpoints in landing major dealsGrowing to 800K newsletter subs without chasing SEOHow an official NFL content partnership changed everythingDiversifying revenue from newsletters, social, events, and brand partnershipsThe personal side: paying off student debt, buying his mom a car, and defining success as freedomCool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Front Office Sports https://frontofficesports.com/ Adam White https://www.linkedin.com/in/adam-white-85ab4389/Sponsors:Protect your upside and get your time back at cressetcapital.com/moneywiseAchieve your dream body with dailybodycoach.com/moneywiseJoin 700+ founders hiring A-players in Latin America at hirewithnear.com/moneywiseChapters:(0:42) Building Front Office Sports: Growth & Early Days(1:40) Revenue Milestones(3:40) Building Brand Aura & Early Partnerships(10:34) Attracting Investors & Business Model Shift(13:24) Audience Growth During COVID(16:04) Monetization & Revenue Diversification(17:44) Philosophy on Investors(19:08) New Investors, Professionalization, & Validation(22:07) NFL Partnership (25:44) Networking Secrets(28:31) Personal Growth as a CEO(30:45) Personal Financial Journey & Mindset(33:40) Motivation, Competition, & Enjoying the JourneyThis podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Harry MortonFounder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.Co-parents a cow named Eliza.
Most of the decision happens before sales. In this episode, Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, earn analyst/AI reuse, and measure results. You'll leave with a copy-and-paste Anchor Hub outline and a 30-day action plan.
Grow your business with a customized AI Growth Plan here.In this episode, Jon shares how 3 different businesses are bringing in clients with quirky tactics. And they actually work!Jon digs into the tactics behind each strategy. And shares lots of examples so every business owner can put these tactics into action.Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsFollow this podcast on Instagram.Subscribe to JD's newsletter here.Schedule a free Marketing ROI Checkup with JD's team here.Grow your business with JD's marketing agency Influicity here.Learn how to drive revenue with social media with the 15-day challenge here.Download JD's free business playbooks here.Get JD's bestselling book, Marketing Superpowers here.___Jon Davids is an entrepreneur and speaker. He's been building businesses since he was a kid. With plenty of failures and a few big wins along the way. He's the founder of Influicity, where he helps businesses get more customers with marketing that actually works. He's married to his beautiful wife Alana and is the girl-dad to Ryley and Mikki. Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.
✨ Rachel Kusin, Senior Director of Marketing at Skinny Dipped☁️ How Rachel pivoted from fast food to better-for-you snacks☁️ What it's really like being the first marketer at a startup☁️ Lessons from scaling Chameleon Cold-Brew to Nestlé acquisition☁️ Brand campaigns from The Last Crumb to Skinny Dipped☁️ Advice for navigating CPG as a scrappy, resourceful marketerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
This is Part 2! For Part 1, check the feed!Everyone is talking about Traitors (the TV show) but this week we're talking traitors (of the disloyal kind). We have a range of World War 2 turncoats to discuss for you: Lord Haw Haw, Axis Sally and how about.. accidental traitor, P G Wodehouse?And this episode we're discussing how a single google of ‘sheds' can result in you being shown sheds for the rest of your life. If you've got anything to add on this or anything else, you know what to do: hello@ohwhatatime.comAnd in huge news, Oh What A Time is now on Patreon! From content you've never heard before to the incredible Oh What A Time chat group, there's so much more OWAT to be enjoyed!On our Patreon you'll now find:•The full archive of bonus episodes•Brand new bonus episodes each month•OWAT subscriber group chats•Loads of extra perks for supporters of the show•PLUS ad-free episodes earlier than everyone elseJoin us at
Your logo, your name, your content…if you don't protect it, a copycat might steal it. Zara Young, founder of boutique law firm Watson and Young, joins this episode to share what every business owner should know about protecting their brand. You'll learn the most common IP mistakes travel advisors make, what you actually own in your business, and the simple steps to safeguard your work so you can grow with clarity and confidence. Zara also dives into the wild world of rebrands, cease and desists, and that little ™ symbol that makes your brand look instantly more legit. If you've poured your heart (and budget) into building your business, this episode is your legal wake-up call to protect it before someone else does. About Zara Young: Zara Young, Esq. brings over eight years of experience in intellectual property law and has supported more than 900 brands globally. She is the co-author of Your Intellectual Property Fortress: The Ultimate Guide to Protecting Your Brand and Business From Copycats, a practical roadmap for founders to defend and elevate their brand assets. Based in New York, Zara works with ambitious female entrepreneurs to protect their brands and build meaningful businesses. She helps clients understand the real-world risks of overlooking brand protection and provides clear, actionable steps such as filing trademarks and copyrights. Zara believes the power of your brand lies not only in what you create, but in how confidently you claim and defend it. watsonandyoung.com Today we will cover: (01:15) Meet Zara; founding her niche in intellectual property law (06:30) Trademarking vs. copywriting (13:15) Why small businesses can't afford to ignore IP protection (15:45) What trademarking really costs (21:20) The “first in use” rule (25:20) Why it's worth it to hire a legal expert (29:35) TM vs. R: what's legal, what's not, and how to use each correctly (40:50) Legal precautions specifically for travel advisors (45:15) AI-generated content; what you can't legally protect JOIN THE NICHE COMMUNITY VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Moxie & Fourth - Register Now for Route To Results Cozy Earth - Use code COZYTIQUE for 20% off
In this episode of Econ 102, Noah Smith and Erik Torenberg explore AI's effects on productivity, how AI business models will shake out, the US and China's rare earth minerals industries, and China's economic challenges, including demographics, real estate, and involution.-Sponsors:NotionAI meeting notes lives right in Notion, everything you capture, whether that's meetings, podcasts, interviews, conversations, live exactly where you plan, build, and get things done. Here's an exclusive offer for our listeners. Try one month for free at https://www.notion.com/lp/econ102NetSuiteMore than 42,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. Download the CFO's Guide to AI and Machine learning: https://netsuite.com/102Found Found provides small business owners tools to track expenses, calculate taxes, manage cashflow, send invoices and more. Open a Found account for free at https://found.com/econ102-Shownotes brought to you by Notion AI Meeting Notes - try one month for free at https://www.notion.com/lp/econ102AI can affect productivity in multiple ways: replacing humans, enhancing human productivity, creating new tasks, and increasing capital productivityAI may follow other essential industries with low profit margins despite creating enormous value:Like farming, solar power, and airlinesCode-related AI applications are seeing particularly strong adoptionVertical AI applications in specific industries (healthcare, legal, real estate) are gaining tractionChina controls the majority of rare earth mining and refiningThe US has sufficient rare earth deposits but faces two challenges:Regulatory barriers to miningLack of solvent extraction technology and know-howChina's fertility rate is lower than Japan and EuropeHowever, a "baby bulge" (ages 7-22) will support the workforce short-term-Timestamps:00:00 — Intro00:52 — AI's impact on productivity02:27 — Debating whether AI will increase productivity03:11 — Historical analogy: Electricity's impact on productivity, lessons for AI07:55 — Sponsors: Notion | Netsuite09:57 — Application layer companies, AI in coding, vertical AI applications12:49 — AI bubble vs. CapEx boom/bust, historical parallels (railroads, telecoms)16:54 — Brand loyalty, price wars, and profitability in AI models22:26 — US-China trade, rare earths, and supply chain challenges32:20 — Sponsor: Found33:33 — China's demographic and economic challenges, over-competition, and deflation54:06 — Recommendations for China's economic policy, rationalizing the economy-FOLLOW on X:https://x.com/eriktorenberghttps://x.com/Noahpinion-Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details, please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us a textIn this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!
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In this throwback episode, we have Monique “Moni” Jefferson, an active‑duty Air Force spouse and serial entrepreneur, founded Dog Tags & Heels, a virtual PR and social‑media agency that works with national and celebrity clients to build brand evangelism and social impact. Her agency focuses on deep, high‑impact connections rather than paid ad space, turning satisfied customers into brand advocates. The platform offers peer‑to‑peer mentorship, masterclasses, and a membership space for collaborators to share resources, troubleshoot challenges, and even hire fellow spouses. Most recently, Moni introduced the Association of Military Spouse Entrepreneurs (AMSE), an influencer database that connects brands seeking authentic ties to the military community with vetted military‑spouse creators. Website: www.monijeffersonpr.com MilSpouse Creative and Entrepreneurs: www.facebook.com/groups/themilspousecreative MilSpouse Creative: www.instagram.com/milspousecreative LinkedIn: moni-jefferson Previous Episode: iam389-serial-entrepreneur-works-with-clients-to-build-brand-evangelism-and-social-impact Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
✨ The Design Minimind - Apply Here (applications open until Nov 20th — limited spots are filling fast!)Episode Description:In this solo episode, I chat about some common mistakes brand and web design studio owners frequently make that are interfering with the growth and profitability as a business owner. Drawing from years of experience and observing patterns among my students in The Design Minimind as a mentor.Episode Mentioned:S5 E14: Iterating on the One-Concept MethodLinks:The Design Minimind - Applications open until Nov 20th!Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz.Topics covered: [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode of The Kula Ring, we sit down with Cynthia Barnes, Global Marketing Content Specialist and Community Relations Manager at Clark Material Handling. Cynthia shares Clark's unique approach to marketing, which centers on authentic community engagement and philanthropy rather than traditional product-focused advertising. She delves into the origins of their "Raising Hope" initiative, inspired by the company owner's personal story of resilience and the kindness of strangers. Discover how Clark leverages its volunteer paid time off program and the "Champions Club" to foster a purpose-driven workforce and strengthen community ties. Cynthia also offers valuable advice for brands looking to deepen their connection with the nonprofit world, highlighting key trends and effective strategies. This conversation reveals how genuine care for the community can become a powerful differentiator, attracting both talent and customers who share similar values.
What's on your mind? Let CX Passport know...Pharma and CX… not exactly two words you hear together often. But what happens when customer experience thinking meets healthcare? Silvi Haldipur has lived it. From personal experience to transforming patient, provider, and payer experiences at GSK and Merck, she's proving that empathy and data can coexist to truly save lives.5 Insights from This Episode • CX in pharma isn't impossible… it's essential. Silvi shares how she turned a deeply personal healthcare experience into her mission for better patient outcomes. • Beyond ads and emails… why support, not slogans, is what patients really need. • What pharma can learn from design thinking, ethnography, and on-the-ground empathy. • How “wraparound programs” simplify post-prescription chaos and actually improve outcomes. • The rise of the Chief Customer Experience Officer in pharma… and why it's long overdue.
In this lively Restaurant Owners Uncorked chat, Anesh Bodasing, founder of fast-casual Indian concept Tiffin Box, traces a 30-year hospitality journey that began with an audacious “give me 60 days” pitch to Hard Rock Café in Cape Town, winds through Canada, South Africa, the UK, and South Florida, and culminates in launching Tiffin Box in 2019 (right before COVID), surviving a bruising first year, testing a food hall, shutting the original West Palm store, and smartly pivoting to dense college-town sites (FSU/FAMU in Tallahassee, UF in Gainesville). Framing Tiffin Box as “Chipotle for Indian,” he shares lessons on branding, build-out nitty-gritty, cash-flow reality, and a service-first ethos (own the mistake, fix it fast, win loyalty), while aiming to “crack the code” for mainstreaming authentic, everyday Indian food and ultimately franchising.10 Takeaways Bold beginnings pay off: confidence got Anesh his first shot at Hard Rock and set the tone for his career. “Chipotle for Indian” creates instant understanding for new guests unfamiliar with the cuisine. Brand words matter: “Americanized” signaled watered-down; switching to “fast, fresh Indian” restored credibility. Cash flow rules everything during build-out; opening day is the first chance money can flow back in. Owner vs. operator: the job shifts from running shifts to deciding lights, outlets, signage, leases—every detail. Pandemic resilience: momentum stalled in 2020, but tight pivots (and lessons from a short-lived food hall) refined the model. Site strategy upgrade: closing West Palm and targeting student-dense, walkable college corridors increased fit and foot traffic. Service > food > price: great service makes guests forgiving and price-agnostic; poor service makes every dollar feel worse. Reviews are a gift: answer fast, fix the problem, and you'll often create your most loyal fans from a bad moment. Founder availability matters: post your number, handle issues personally, and build trust at scale.
THE DOOMED AND STONED SHOW ~Season 11, Episode 8~ Brand new episode of the show revealing some of our favorite discoveries from the September 2025 edition of the Doom Charts. Almost 4 hours of talk 'n' heavy rock with Billy Goate, John Gist, and Bucky Brown. PLAYLIST: INTRO (00:00) The Vintage Caravan - "Riot" (00:31) HOST SEGMENT I (04:49) Supercollider - "Inhumanity" (35:13) Naevus - "My Fire" (40:04) Dusted Angel - "Death Crushes Hope" (45:39) HOST SEGMENT II (52:01) Coltaine - "Keep Me Down in the Deep" (1:12:18) Spidergawd - "Revolution" (1:18:09) Faetooth - "Iron Gate" (1:22:06) HOST SEGMENT III (1:26:07) Insomniac - "Mountain" (2:00:16) Elder - "Dream State Return" (2:07:38) Black Moon Cult - "Supernova" (2:13:03) Carson - "Only For The Scorned" (2:18:15) Appalooza - "Emperor" (2:24:09) HOST SEGMENT IV (2:30:23) Cosmic Reaper - "Parasites" (3:12:25) Stoned Jesus - "Low" (3:16:45) Castle Rat - "Serpent" (3:20:54) Slomatics - "Phantom Castle Warning" (3:24:15) Warcoe - "Octagon" (3:27:44) OUTRO (3:31:24) BONUS TRACKS: Pink Fuzz - "Trigger" (3:32:32) Fish Hook Smile - "Flashback" (3:36:53) Grusom - 'Shadow Crawler" (3:41:34)
Brand new episode! Enjoy and subscribe for more!!! Advertise with us: https://www.podbean.com/wandeepsessionads Donate us on PayPal: https://www.paypal.me/iamquantom Follow our social media: https://instagram.com/iamquantom https://www.instagram.com/technocollectiverecords/ https://www.instagram.com/wandeepsessionofficial/ https://soundcloud.com/quantomofficial https://www.youtube.com/channel/UC3-KJIB3z5jM4WpBI-TKoTQ Follow our Spotify Playlist: https://open.spotify.com/playlist/4i4M6A9QvdIAgOStjjWQPr TAG #wandeepsession on IG Follow our group on Telegram for more music: https://t.me/wanderlustrecords Buy new VA "Tunnel Vision" EP on Beatport: https://www.beatport.com/release/tunnel-vision-vol-i/4152894 If you want to have a guestmix in our session, just send us link with 1h of your mix (WAV) including tracklist. Email: tcrpublishing@outlook.com Note that WAN DEEP SESSION™ is the original and very first successful Techno show in the Czech Republic & only the #1 in your techno collection. © Techno Collective Records a division of Wanderlust Records Ltd. 2017-2025 All Rights Reserved
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Ryan Bartlett, founder and CEO of True Classic (https://x.com/@RyanBartlett)From failed musician and poker player to billion-dollar t-shirt brand founder, Ryan Bartlett's entrepreneurial journey is proof it's never too late to start a business. In this episode, we explore how Ryan built True Classic from zero to over $100 million in revenue in just two years, selling 30+ million t-shirts and becoming one of the fastest-growing e-commerce brands in the apparel industry.Questions This Episode Answers:Is it too late to start a business in your 30s or 40s?How do you pivot from a failed career into successful entrepreneurship?What skills from music and poker translate to building a billion-dollar business?How did True Classic grow from $0 to $100M in just two years?What is the "white space opportunity" strategy for finding winning business ideas?How do you identify which business idea to pursue (the "fat pitch" method)?When should you transition from founder-operator to hiring a CEO?How do you scale a team from scrappy generalists to specialized experts?What role does creativity play in winning at e-commerce and digital marketing?How do you build risk tolerance for making big inventory and business bets?What are the three core problems True Classic solved in the t-shirt market?How do you compete in a "boring" or saturated industry like apparel?How important are co-founders vs. going solo as an entrepreneur?What's the best way to test products cheaply using drop shipping?How do Facebook ads and paid media drive D2C brand growth?Why do employees quit without warning and how do you prevent it?How will AI tools like Sora change marketing and ad creative production?Should entrepreneurs use AI video generation for Facebook advertising now?What's True Classic's expansion strategy (women's line, new products)?How do you balance profit with purpose and philanthropic impact?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 – Intro: Who is Ryan Bartlett / True Classic story03:05 – Failing in music & poker for a decade10:08 – Moving from poker to digital marketing12:25 – Creativity becomes a business advantage14:49 – Compounding skills over 10+ years17:14 – Running a $1M/year marketing agency22:01 – Solving fit, feel, and price in clothing24:19 – Why boring industries have big opportunity26:44 – The bet that launched True Classic31:33 – Leveraging experience & risk tolerance33:57 – Scaling to $100M and needing a real team36:12 – Creatives vs Operators38:33 – Why people management is the hardest part40:45 – Staying in your area of strength43:12 – You don't need perfect planning to start45:33 – Failure builds the muscle47:57 – Creativity is the real advantage50:20 – AI + Sora + creativity for content55:02 – Sora is changing marketing
In this episode of Let's Talk Loyalty & Loyalty TV we sit down with Kristoffer Windall Juhl , Managing Director and CEO of Tekla, to explore how a digitally-first, Scandinavian brand has built an unwaveringly loyal customer base. From the meticulous care put into Tekla's products to creating immersive retail experiences, Kristoffer shares insights on brand-led growth, the power of gifting, and how meaningful interactions drive loyalty without relying on conventional points-based programs. Discover the strategy, storytelling, and patience behind cultivating a brand that resonates across generations and geographies, and hear the story behind the name “Tekla.”Hosted by Nyeleti Sue-Angel Nkuna Show Notes 1) Kristoffer Windall Juhl2) Tekla3) Acquired Podcast - Podcast Recommendation4) The Knowledge Project - Podcast Recommendation
I've been deep in serving clients in various containers (Brand Alchemy, Legacy Brand Foundations, Legacy Brand Elevation, 1:1 and VIP days)... and over time I've noticed a pattern.Often people are “trying to get it right” and waiting until everything is perfect to make moves.And this is where I encourage “messy action” WHILE we work on Making Their Message a Movement™.We've been taught to polish our image. To present the perfect version of ourselves online.But things have shifted, and now in in the age of AI:Polish doesn't build trust. Being real does.In this week's episode of the Your Legacy Brand™ Podcast, I'm sharing how one simple shift completely transformed my client's brand and business.You'll also learn: ✅ The difference between engagement and actual trust ✅ How to show up real (not raw) and why it builds authority ✅ My favorite mindset shift to stop chasing attention and start creating resonanceThis episode is personal. Powerful. And one I hope inspires you to lead with your truth.Links on today's episode:Ready to design a brand rooted in connection that scales with soul? I'd love to support you in mapping that out. Click here to book a call with me.Rate, Review, and Follow on Your Favorite Platform!If you loved this episode, leave us a review.And always make sure you're following the podcast so you never miss an episode. Follow now!
Rick Caruso is a businessman, philanthropist, and real estate developer best known as the founder and CEO of Caruso, the company behind iconic Southern California destinations like The Grove and The Americana at Brand. A former mayoral candidate for Los Angeles, he's widely recognized for his civic leadership and community engagement. Follow him on Instagram @rickcarusola and learn more at rickcaruso.com.Get it on.Subscribe to The Adam Carolla Show on Substack: https://adamcarolla.substack.com/FOR MORE WITH RICK CARUSO: WEBSITE: www.caruso.comINSTAGRAM: @rickcarusolaThank you for supporting our sponsors:Homes.comForThePeople.com/Adamoreillyauto.com/ADAMRUGIET.com/ADAMSimpliSafe.com/ADAMPluto.tvLIVE SHOWS: November 12 - Austin, TXNovember 15 - Los Angeles, CANovember 20 - Fort Worth, TX (2 Shows)November 21 - The Woodlands, TX (2 Shows)November 22 - Walnut Springs, TX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this deeply soulful episode of Skin Anarchy, Dr. Ekta Yadav sits down with May Lindstrom, founder of May Lindstrom Skin, to explore the intimate connection between sensitivity, ritual, and true nourishment. Known for her artisanal, plant-based formulations and sensory-rich approach to beauty, May shares how her lifelong struggle with eczema led her to create skincare that heals rather than hides — born from necessity, curiosity, and love.Raised in the natural stillness of northern Minnesota, May found refuge in the earth's elements — clays, oils, honey, and herbs — long before “clean beauty” became a movement. “It's not that skincare is bad,” she reflects. “It's just not made for me.” That realization sparked a philosophy rooted in respect for the skin as a living organ, not a canvas for correction. Her formulations — minimal, potent, and entirely natural — focus on feeding the skin what it recognizes, not overwhelming it with synthetics.Her cult-favorite creation, The Blue Cocoon, captures that essence — a calming blue balm made with blue tansy, designed to soothe inflammation, heal sensitivity, and offer a moment of self-grounding. “It's like a hug for your skin,” May says. “A reminder to slow down and care.”This episode is a meditation on slowing down in a world obsessed with surface perfection. Tune in as May Lindstrom and Dr. Ekta explore how skincare can be both science and soul — an act of self-connection that begins and ends with care.Shop May Lindstrom SkinCHAPTERS:0:02 – Introduction & Guest Welcome0:38 – Defining Sensitive Skin & Root Causes2:22 – Early Experiences & Family Influence5:05 – Discovering Natural Healing Through Clay & Plants7:30 – The Unspoken Truth About Sensitive Skin & Industry Gaps8:12 – Treating Skin as an Organ, Not a Surface12:13 – Ingredients to Avoid & The Power of Simplicity17:47 – Creating with Intention: Ritual Over Trend21:39 – The Blue Cocoon: A Symbol of Healing & Ritual25:02 – Nourishment, Longevity & Final ReflectionsPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.
Is magnetism a quality that you're born with, or can it be learned? Why is it that there are some people that seem to be magnetic, relatable, and truly authentic, so that when they show up on camera, create videos, or content on the Internet, no matter what it is they say, they draw an audience? We're answering these questions and more in this installment of the BBD Live Keynote Speaker Series! Today's guest, Alex Paulos, is my "secret weapon" that I've hired and used myself several times in my own company, and he's so good that I have him at all of my events to work with my clients as well. Recently, I had Alex on one of my Business by Design coaching calls, where he shared this mini-presentation on how to uncover who you really are at your core, and then take down the masks, or the personas, that prevent you from unlocking magnetic levels of authenticity in your life. In fact, this workshop was so good that I knew I had to share Alex and his work with even more people, which is why I'm bringing it to you here on the podcast! Alex will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Alex Paulos and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to www.jameswedmore.com/tickets ASAP to see if tickets are still available)! If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter. Hey there, Digital CEO! If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you. Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!). Head to www.businessbydesign.net/ and join the waitlist today! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @personality.recognizer. We'd love to hear what resonated with you the most! In this episode you'll hear: Where low-level and high-level authenticity really stems from Why in order achieve your goals, you must first know who you are and understand your "default settings" How viewing all your setbacks and perceived negative events helps you grow into your full potential The role that your personality type and environment plays to nurture your specific needs and avoid burnout Some key reasons why highly agreeable people must learn to be more brave and develop a thicker skin to improve their business outcomes Alex's tips for assessing your inborn level of conscientiousness and what to do if it's low His insights on maintaining emotional stability and a "stress buffer" Ways to overcome un-relatability and increase your magnetism right away For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/793