What's the Big Idea?

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That's the Big Idea is a podcast on research in economics, psychology, sociology, and more that applies to the nonprofit world. Every month, we feature conversations with people who have new and different ways of looking at the work fundraisers and charity leaders do every day.

Allison Fine and The Chronicle of Philanthropy


    • Jan 22, 2016 LATEST EPISODE
    • infrequent NEW EPISODES
    • 14m AVG DURATION
    • 2 EPISODES


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    Latest episodes from What's the Big Idea?

    Fundraising Events That Involve the "Martyrdom Effect"

    Play Episode Listen Later Jan 22, 2016 15:19


    In this episode of "What’s the Big Idea?," an expert discusses why donors take part in fundraising efforts in which they must physically "suffer."

    big ideas martyrdom involve fundraising events
    How to Convert Year-End Visitors To Donors

    Play Episode Listen Later Dec 3, 2015 13:58


    An expert discusses how nonprofits can improve year-end giving results and convert online visitors to donors.

    visitors year end convert donors

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