CallumBirch.com Podcast

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Callum Birch is a direct marketing consultant, copywriter, and author of The Ultimate Guide to Nutritional Supplement Advertising. Listen in for daily marketing nuggets.

Callum Birch

  • Nov 9, 2019 LATEST EPISODE
  • infrequent NEW EPISODES
  • 8m AVG DURATION
  • 12 EPISODES


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Latest episodes from CallumBirch.com Podcast

Top 10 copywriting/marketing resources

Play Episode Listen Later Nov 9, 2019 13:30


My favorite copywriting and marketing resources. Most a free... some dirt cheap... and combined, they're better than a marketing degree!

Why you should send your direct mail in a trash can

Play Episode Listen Later Nov 5, 2019 6:32


For a complimentary copy of my new book, visit callumbirch.com

This is the most under-exploited marketing opportunity of all

Play Episode Listen Later Oct 30, 2019 7:18


If you'd like a complimentary copy of my new book, The Ultimate Guide to Nutritional Supplement Advertising, visit https://callumbirch.com

To honest marketers, from a con man who tricked millions

Play Episode Listen Later Jun 19, 2019 8:52


Health products are an easy target for tricksters and fraudsters, which is why the FTC are so hot on the heels of supplement companies.

The patchwork charlatans

Play Episode Listen Later Jun 19, 2019 7:26


Warning: there's a surprisingly large flock of copywriter's who charge their clients tens of thousands for patching other peoples ads together. Here's how to spot them coming a mile off.

A life lesson from the greatest ad man of all time

Play Episode Listen Later Jun 19, 2019 11:16


Claude Hopkins risked everything to take Liquozone from the brink of bankruptcy to world domination. Here's what he learnt from the experience.

4 marketing mistakes that murder sales

Play Episode Listen Later Jun 19, 2019 10:00


Most business make a ton of marketing mistakes. I know I used to. And at the time, I wasn't even aware I was making them. Here are 4 of the most common.

These businesses recovered $125,000 in stored value — where’s yours hiding?

Play Episode Listen Later Jun 19, 2019 5:47


Every business has enormous stored, hidden value in their client files, and they don't know where to find it... or... how to extract it.

NEVER use these words in nutritional supplement copy

Play Episode Listen Later Jun 19, 2019 7:10


The FTC is hot on the heels of supplement company's. Even if you are an honest marketer, you have to be careful. Avoiding these words is a good start...

"Cleanfluencer" wipes the floor with marketers

Play Episode Listen Later Jun 19, 2019 8:03


Mrs. Hinch created a national movement by painting vision in the minds of her followers. And you can do the same in your marketing to drive customer action.

Best way to attract like-minded clients and buyers

Play Episode Listen Later Jun 19, 2019 7:37


"The Credo Technique” is a powerful way to attract and bond with like-minded clients. Here's how to apply it to your marketing.

Claim your ticket to marketing fame and fortune

Play Episode Listen Later Jun 11, 2019 6:44


The principle of consistency is a powerful sales tool. And all it takes to pull off is pigheaded discipline and determination.

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