The lecture, embedded within the Summer School “Communication in a Global Context” of the Purdue University, held at the University of Siena, offers an overview of the theories and practices of public relations, its functions in organizations and its role in society, underlining the involvement of p…
Department of Social, Political and Cognitive Sciences
Public relations are described as a behavioural, strategic management function that applies communication and organizational theory to the research, planning, execution and evaluation of the communication programs of organizations.
Video content describes the role of public relations for organizations
The lecture offers an overview of strategic management: main concepts and keywords.
Audio content describes the role of public relations for organizations.
The lecture offers an overview of strategic management: main concepts and keywords.
Public relations are described as a behavioural, strategic management function that applies communication and organizational theory to the research, planning, execution and evaluation of the communication programs of organizations.