Podcasts about Public relations

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254.Public Relations: Cutting Through the NoiseHow do you stand out in 2026?Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026.I wanted to explore this dimension that many have underestimated in recent years.Yet this is precisely what PR has done since the very beginning: capture attention and cut through the noise.But as humans constantly search for the next technology that will solve all their problems, we now find ourselves overwhelmed by noise and endlessly shared content.Here are five aspects of public relations I invite you to explore in 2026 if you want to stand out.1. We are saturated with information, but hungry for credible contentIn 2026, everything is ephemeral: stories, posts, short videos that disappear within hours.By contrast, an article written by a journalist, a report, or an interview has a much longer lifespan. It is better indexed, shared, and cited.PR brings depth to a world obsessed with surface.So much so that even TikTok creators are now hiring public relations agencies to get coverage in major media outlets. An article in ELLE or The New York Times will obviously last far longer than anything published on social media.2. PR knows how to capture the attention of the right messengersJournalists and influencers are more solicited than ever.Recognized PR agencies and professionals, like us at NATA PR, benefit from a strong trust capital: our emails are opened, read, and answered.In 2026, relational credibility matters more than message volume.3. AI amplifies the noise, but strengthens the human value of PRAI generates content endlessly.The result: more messages, less impact.What AI cannot replace:• a deep understanding of current affairs• editorial judgment• human relationships with the mediaPR becomes a strategic filter, not a megaphone like social media platforms.4. Brands need legitimacy, not just visibilityVisibility can be bought.Credibility must be built.In 2026, brands want to be trusted, not just seen.Public relations provides:• third-party validation• authority• storytelling grounded in reality5. PR creates lasting assets, not one-off hitsA strong article written by a journalist is not just a mention.Its value is significant, because it also becomes:• reusable content• a lasting digital footprint• a lever for brand growth, sales, and reputationPR builds for the long term, while trends come and go.In 2026, public relations offers a powerful, modern response to an overly noisy world.What do you think?Want to learn more about public relations?Join our next cohort, starting January 26, 2026.Get featured in the media ➤ https://prschool.natapr.com/evergreen_frI teach simplified, practical PR strategies that are easy to implement.Not sure PR is right for you?Contact me: nata@natapr.comTo stay informed, join our mailing list:JOIN OUR MAILING LIST ➤ www.natapr.comNataTHE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Send us a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audience.Five things you'll learn from this episode:AI as a new audience: Why PR has to persuade machines, not just humansWhy the AI era goes beyond traditional SEOHow AI determines and delivers recommendationsThe two key hurdles brands must overcome for AI visibilityPR's renaissance: Thriving in an AI-driven worldQuotables“If you give AI models clear claims, real proof, consistent messaging, they reward your brand like a human reviewer would. You can just do what PR folks have always been excellent at doing, which is building a brand.” — Keller Maloney“The first thing that you need to make sure of when marketing to a customer is awareness. If they don't know you exist, then there's no hope in having them buy your product. The second is specificity, to actually get recommended. When ChatGPT is having a conversation with a specific user about their specific problem, in order for that model to recommend you, they need to know that your product or your solution is the best solution for their user's very specific problem.” — Keller Maloney“The real key is earned media. It's like convincing a human. Earned media and a corroboration across trusted sources goes a really long way in helping these models find out about your brand and then determine that you are legitimate enough to consider as a recommendation for their customer.” — Keller Maloney“Getting more AI recommendations looks a lot more like PR than anything else.” — Keller Maloney“The things that help an AI model refer to your brand are the same things that help humans refer your brand, which is strong brand presence, earned media trust, and presence across sources.” — Keller Maloney“The best PR work is helping people, educating people. Steve Jobs is famous for saying, ‘Advertising helps with sales, but good PR educates.'” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Keller MaloneyKeller Maloney is the co-founder of Unusual, a platform he built with his co-founder Will to help marketers understand and influence how AI models perceive their brands. Their work takes classic PR principles and applies them to a new audience — artificial intelligence. A Los Angeles native, Keller went to Princeton University, where he earned All-American honors in water polo.Guest's contact info and resources:Keller Maloney on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Public relations shapes what people believe, how communities respond, and which ideas earn trust. It influences elections, corporate crises, government decisions, reputations, and public sentiment. Yet unlike medicine, law, or engineering, anyone can call themselves a PR professional. No license. No minimum standard. No consequences when things go wrong. What happens when a profession with this much power has almost no guardrails?Some say that freedom is essential for open societies. Others say it leaves the public exposed. What happens if we build those guardrails too strong? In this episode we walk the line of tension between protection and freedom.Listen For4:28 What problem is PR regulation really trying to solve?9:47 Does regulation protect the public, or just PR pros?12:38 Could PR regulation threaten free speech?14:23 Is there a middle ground on PR regulation?18:37 Can licensing and ethics training reshape PR?Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

This week's show is sixth in a series called Democracy Propaganda, and it focuses on the techniques and tactics developed from the work of Sigmund Freud, his nephew, the father of Public Relations Edward Bernays, and Walter Lippmann and proceeding Psychoanalysts and PR Propagandists. It will show how the Wilson administration formed a group called The Committee On Public Information to trick the non-interventionist American public into their sacrifice in a war that had nothing to do with them. This domestic propaganda dept used every means necessary, and hired big business PR men to form various ways to essentially brain wash the minds of the public and so, the war to end all wars, became the war that began eternal war. As Lippman put it, the quest for "World Democracy" began and its all been downhill ever since. We'll also look at numerous authors along the way, and talk about the study of group behaviors, psychological warfare, and the quest to learn how to control the minds of the masses. Join me as we go down the rabbit hole once again, far beyond the mainstream! Cheers and Blessings Support My Work: https://www.patreon.com/theoddmanout Buy Me A Coffee! https://buymeacoffee.com/theoddmanoutVenmo Tips - @theoddmanoutCash App Tips - https://cash.app/$theoddmanout   The Odd Man Out Merch Store At Bonfire: https://www.bonfire.com/store/the-odd-man-out/ TeeSpring: https://theoddmanout.creator-spring.com/All Links: https://linktr.ee/_theoddmanoutOddman Rumble: https://rumble.com/user/TheOddManOut

It's a woman owned business that brings the arts to Chicago...and it's celebrating a major milestone this year. WBBM's Lisa Fielding has this week's Made In Chicago.

It's a woman owned business that brings the arts to Chicago...and it's celebrating a major milestone this year. WBBM's Lisa Fielding has this week's Made In Chicago.

It's a woman owned business that brings the arts to Chicago...and it's celebrating a major milestone this year. WBBM's Lisa Fielding has this week's Made In Chicago.

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!We've all read the real estate headlines, both positive and otherwise. So, what's really next in retail real estate? There's nowhere left to expand: Occupancy in quality centers is running 96 to 97 percent in desirable locations. It's a landlord's market with store openings continuing to outpace closures by roughly 2:1. And capital is still flowing into retail real estate and property tech despite negative headlines. Join Shelley with real estate experts Stephanie Cegielski, Vice President, Research and Public Relations of ICSC and Steve Morris, Founder of ASG as they reveal how retail real estate is operating from a position of strength driven by limited supply, disciplined development, and sustained demand for high-quality space. They discuss how retailers are competing aggressively for high-quality space, consolidating footprints, leveraging data-driven site selection, and designing stores to support omnichannel convenience rather than pure browsing. While landlords currently hold leverage, lease structures are becoming more flexible and collaborative. Mixed-use, wellness, value retail, and data-enabled decision-making are defining the next phase of physical retail growth. Listen and learn what to expect in real estate as developers up their game in delivering the services and experiences customers want.Special Guests: Stephanie Cegielski, Vice President, Research and Public Relations of ICSC and Steve Morris, Founder of ASGFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)

This is not just one podcast. It's a feed with two.First is Stories and Strategies with Curzon Public Relations. A weekly show hosted by Doug Downs and Farzana Baduel. Every Tuesday, we tackle the real work of public relations. The strategy behind the stories. The decisions behind the headlines. No fluff. No profiles. Just the issues shaping modern communications.Also in this feed is The Week UnSpun. A live, weekly look at global news through a public relations lens. Hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors. Streaming every Friday at 10 a.m. Eastern, 3 p.m. UK time. With the audio released later the same day.Two shows. One feed. Follow now, and stay ahead of the story.Support the show

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

This is the main event of Molly's Top PR Wins and Fails of 2025 series, recorded live on Substack (aired Friday, December 19) and built around the stories that truly owned the year: culture-war outrage that turned into real market impact, celebrity reputations getting torched (sometimes by their own silence), late-night becoming a political battleground, and the kind of persona erosion that turns “brand equity” into “lawsuit energy.” If you listened to Part Two (ranks 10 through 6), this episode is the payoff: sharper, bigger, and way messier in the best possible way.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

What do you say when there's nothing to say?Most workplaces think they handle grief through policy, a few days of bereavement leave, a checklist, and a quiet expectation that people will return “ready” to work. But grief doesn't follow policy. It walks back into the office with someone long before they're prepared, reshaping their focus, their energy, their confidence and their sense of safety. And while HR manages the paperwork, it's the hallway conversations, the team dynamics, the awkward silences and the well-meaning but painful clichés that shape a grieving person's real experience. That isn't an HR problem. That's a communications problem.And yet almost no one prepares for it. Teams don't know what to say. Leaders fear saying the wrong thing. Colleagues avoid eye contact because they're anxious, not uncaring. In this episode, grief expert Cindy Lang shows why communication is the most powerful support any workplace can offer, and how simple, compassionate language can make the difference between someone feeling invisible and someone feeling understood.  Listen For4:11 Why Is Grief First a Communications Issue, Not Just HR's Job?6:45 What Is the “Three-C Model” for Grief-Informed Communication?8:05 How Does Grief Physically and Emotionally Impact a Person at Work?14:51 What Small Act of Kindness Made the Biggest Impact After Loss?19:29 Answer to Last Episode's Question from Marc WhittGuest: Cindy LangWebsite | Facebook | Instagram  Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt Publishing, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Joell Myescha is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/african-american-studies

Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt Publishing, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Joell Myescha is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt Publishing, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Joell Myescha is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt Publishing, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Joell Myescha is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices

WMAL GUEST: ROMA DARAVI (Vice President of Public Relations at the Trump-Kennedy Center) on the Name Change WEBSITE: Kennedy-Center.org READ: Kennedy Center to Be Renamed ‘Trump-Kennedy Center,’ White House Says Where to find more about WMAL's morning show: Follow Podcasts on Apple Podcasts, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Friday, December 19, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.

What happens when a top political strategist forgets the rules of media engagement?  This episode of The Week UnSpun strikes a nerve for PR professionals as Doug unpacks Susie Wiles' widely criticized Vanity Fair interviews, where a lack of structure, message control, and audience awareness turned rare access into a strategic failure. It's a masterclass in what not to do when the stakes are sky-high.  Then, the conversation pivots to a claim that's rippling through the industry in the UK. Sir Martin Sorrell declared on BBC Radio that PR no longer exists, prompting fierce pushback from Farzana. The team's defense of the industry is both impassioned and insightful, raising a critical question for anyone in communications. Is PR losing ground, or is it finally stepping into its own power?Listen For1:23 What went wrong in Susie Wiles' interviews?4:10 What are the 8 media mistakes she made?6:51 Is PR really dead, as Martin Sorrell claims?10:34 Why can't PR pros explain what they do?12:09 Is PR losing ground or evolving fast?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript  Support the show

The old playbook of "buy ads, rank for keywords, and wait for patients" is failing. According to Paige Velasquez Budde, CEO of Zilker Media and author of The Strategic Business Influencer, we've entered an era of "corporate suspicion." Trust in institutions is at an all-time low, while trust in individuals is skyrocketing. For health and wellness organizations, you can no longer rely on your company brand alone. AI Search Demands Leader Visibility Patients now find health providers through AI platforms like ChatGPT, not just Google. Budde calls this Generative Engine Optimization (GEO). Unlike traditional SEO, AI platforms prioritize trust and credibility over keywords. "You've gotta earn trust, people to people. It's no longer people to logo," Budde emphasizes. When AI aggregates answers about wellness clinics, it searches for verified, authoritative sources—leaders who are visible, cited, and trusted. "If you are thinking you can pay your way to AI discoverability, that is not the case right now," says Budde. If you hide behind a corporate logo, AI platforms may overlook you entirely. A lack of personal visibility "is actually hurting you." PR Outpaces Traditional SEO Today, "It's no longer the loudest one that wins, it's the most trusted." While SEO remains relevant, Public Relations and Micromedia build trust faster with both AI algorithms and human patients. You don't need CNN. Niche channels carry more weight. Budde distinguishes between "Name Brand" media like Forbes and "Micromedia"—industry podcasts, niche blogs, and influencers. She estimates "about 60% or more [of AI citations] come from true journalistic content." Without media coverage, you're invisible to the algorithms defining search's future. When featured on a respected podcast or blog, you borrow their trust through "Authority by association." Health practice owners get discovered and trusted faster than by publishing on their own blog alone. Audit Your Digital Presence You don't need a million followers. You simply need to influence the right 500 people. Treat your digital presence like a passport—verified and accurate. Google yourself in Incognito Mode. Search your name in ChatGPT and ask, "Who is [Your Name]?" If AI doesn't know you or the information is wrong, you have a discoverability problem. Ditch stock photos. Authenticity builds trust. "Throw stock images out the door as much as you can," Budde advises. Use photos of you in action—leading a class, speaking to patients, or teaching. Think Like an Editor Stop thinking like a marketer and start thinking like a media outlet. Budde suggests a specific content mix to keep audiences engaged without burning them out on sales pitches: 40% News-Driven: Commentary on headlines and new health studies 40% Relationship-Driven: Interviewing peers and partners (creating a "win-win") 20% You-Driven: Your personal story and promotional material Don't build your house on rented land. Social media algorithms change constantly. Use your social media and PR wins to drive traffic back to assets you control: your website, your email list, or your podcast. In this podcast you'll learn: Why AI search and GEO make individual leader visibility critical for health and wellness organizations  How PR, micromedia, and thought leadership strategies can help wellness and health practice owners  Actionable steps health and wellness leaders can take to elevate their credibility and create a durable reputation EPISODE RESOURCES: Website LinkedIn ZilkerMedia

Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)

The guest on the latest edition of The PR Week podcast is Kim Sample, president of the PR Council, a national trade organization that works on behalf of agencies. As a year of massive change for the agency landscape wraps up, Sample talks about what her industry partners are thinking while entering 2026. She also chats about the effects of Omnicom's acquisition of Interpublic Group, as well as other industry and economic trends. Plus the biggest marketing and communications news of the week, from a range of high-level people moves at organizations from OpenAI to Intel and Netflix to reaction to Vanity Fair's profile of the White House staff.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Karen Sutherland is a multi-award winning educator and author from the University of the Sunshine Coast in Australia. As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr. Sutherland specializes in using AI for strategic marketing and communication. In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication, B2B relationships, social media pedagogy and practice. She has authored two editions of her book 'Strategic Social Media Management – Theory and Practice' Palgrave Macmillan, downloaded more than 170k times, 'Transmedia Brand Storytelling - Immersive Experiences from Theory to Practice' Palgrave Macmillan, and 'Public Relations and Strategic Communication', Oxford University Press. Her latest book, '⁠Artificial Intelligence for Strategic Communication⁠,' , Palgrave Macmillan, has been adopted across 20+ countries. Dr. Sutherland has featured in global media including  the Wall Street Journal, Euro News AAP, ABC, Nine, Sky News and has been Ticker's AI and social media expert for the past five years. 

Todd Shapiro, CEO of Manhattan and Long Island based Public Relations Firm, joins John Catsimatidis & James Flippin as they substitute for Sid Rosenberg, to discuss a variety of topics with radio hosts from 77 WABC. Shapiro provides updates on Mayor Adams, currently traveling for business, and reflects on the positive state of New York City, highlighting reduced crime rates and bustling activity at Penn Station post-COVID. The conversation also includes light-hearted banter about personal anecdotes such as Shapiro's towed car and humorous reflections on Jewish and Greek cultural practices. Shapiro praises the radio station's success and its hosts' significant influence, mentioning their participation in a White House Christmas party, and ends with a nod to an upcoming book party for Dr. Siegel. Learn more about your ad choices. Visit megaphone.fm/adchoices

India's rural areas are developing at an extraordinary rate, and it poses both challenges and extraordinary opportunities to rethink development at a large scale. Across the OECD, over nine in ten households are now connected to the Internet, but in rural regions connectivity still lags behind, with only about 89% of rural households having even a basic broadband connection. https://www.oecd.org/en/publications/2024/11/oecd-digital-economy-outlook-2024-volume-2_9b2801fc.html India reflects these contrasts in its own way, but the speed of change is remarkable. Over the four years ending in December 2024, internet penetration in rural India surged from 59% to 78%, a jump that outpaced urban growth, which rose from 77% to 90% over the same period. https://telecom.economictimes.indiatimes.com/news/industry/indias-rural-subscribers-to-primarily-drive-arpu-growth-in-fy26-crisil/121130745 Recorded live from the OECD Rural Development Conference in Rio de Janeiro, Shayne MacLachlan speaks with Shahid Iqbal Choudhary, Secretary to the Government in the Department of Rural Development and Panchayati Raj, about how India's fascinating track-record of rural transformation can offer practical lessons to policymakers everywhere. Tune in to hear how one of the world's most dynamic rural transformations is unfolding and what it means for the future of development. Dr. Shahid currently serves as Secretary to the Government, Department of Rural Development and Panchayati Raj (Local Self-Government). Over the course of his distinguished public service career, he has held several key leadership positions, including Secretary, Tribal Affairs, J&K Government; CEO, Mission Youth J&K; Managing Director, Skill Development & Livelihood Initiatives; and multiple tenures as District Development Commissioner/District Magistrate in Srinagar, Rajouri, Bandipora, Leh, Udhampur, Kathua, and Reasi. He has also served as Additional Secretary in the Chief Minister's Office, Director, Information & Public Relations, Managing Director, J&K Tourism Development Corporation, Additional Secretary, Planning & Development, Special Officer, Relief & Reconstruction Leh, and SDM Nowshera. Internationally, Dr. Shahid is recognized as a resource person on mobile indigenous communities, transhumance, and migration. He is a member of the UN Working Group for the International Year of Rangelands and Pastoralists and has represented India in international collaborations on pastoralism and migratory indigenous peoples in Albania (2021), Ethiopia (2021), and Italy (2022). As Public Affairs and Communications Manager, Shayne engages with policy issues concerning SMEs, tourism, culture, regions and cities to name a few. He has worked on a number of OECD campaigns including “Going Digital”, "Climate Action" and "I am the future of work". **** To learn more, visit OECD Latin American Rural Development Conference www.oecd.org/en/events/2025/11/…nt-conference.html and the OECD's work on Rural Development www.oecd.org/en/topics/policy-i…l-development.html. Find out more on these topics by reading Reinforcing Rural Resilience www.oecd.org/en/publications/re…e_7cd485e3-en.html and Rural Innovation Pathways www.oecd.org/en/publications/ru…s_c86de0f4-en.html. To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

On the latest SUPERSTAR SCORES edition of Smack Talk, John Cena's career is given a 1-100 ranking in terms of Ring Skills (Athleticism and Psychology), Mic Skills (Charisma and Character), Appearance (Physique and Entrance), Behavior (Backstage Professionalism and Public Relations), and Crowd Reaction (Popularity and Credibility).

NOTE: This was recorded in late October 2025AI is already inside the tools you use. Waiting it out is no longer an option.In this episode, I speak with Karen Sutherland, author of Artificial Intelligence for Strategic Communication, who, at the time of the recording, was fresh from a Marketing AI Conference in the US.We cut through the noise and talk about how PR and comms teams are actually using AI day to day, what works, what breaks, and where people are getting it wrong.This is not about replacing people or chasing shiny tools. It is about saving time on the work you hate, protecting quality, and building skills your team will still need in five years.If you run an agency or work in-house and feel stuck between curiosity and fear around AI, this episode gives you a clear place to start.We coverWhy AI agents change how work gets done, not just how fastThe real risk for junior staff and how to avoid hollow skillsHow teams are using custom GPTs to speed up reporting without sounding genericA simple framework for integrating AI safely and sensibly into comms workMap your tasks before touching tools. Start with repetitive work that drains time, not creative judgment.Use AI as a first draft assistant, then edit like a professional. Quality control becomes a real job, not an afterthought.Train AI on your own writing and reports so outputs sound like you, not the internet.Regularly check whether AI is saving time and protecting standards, not just pushing content out faster.DescriptionPractical takeawaysGUESTKaren Sutherland - Senior Lecturer, Public Relations, University of the Sunshine CoastLOCATION: Sunshine Coast, AustraliaBook: Artificial Intelligence for Strategic Communication by Karen E. SutherlandNEW TO PR?- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.comSUBSCRIBE- Video and Audio links here - https://thepublicrelationspodcast.com/listen/Or search for "The Public Relations Podcast" on all good podcast appsCONNECT WITH ME- LinkedIn - https://www.linkedin.com/in/richard-midson/- Website and newsletter - https://thepublicrelationspodcast.com/- 'Getting A Job In PR' - https://gettingajobinpr.comFUTURE GUESTS- Check out: https://thepublicrelationspodcast.com/one-sheet/

Nonprofits often describe themselves with a strange sense of pride: “We're the best kept secret.” But in an era where funding is shrinking, donor expectations are shifting, and public trust must be earned every single day, staying a secret is no longer a virtue. It's a liability. So why do so many NGOs still hide behind humility, overwhelm, or the hope that their good work will somehow speak for itself?It's same problem everywhere. Leaders who underestimate the power of strategic communication. Teams overwhelmed by tactical delivery. Fundraisers separated from PR staff. And organizations with extraordinary missions that remain invisible. In this episode, how nonprofits can step out of the shadows, communicate their value with confidence, and build the visibility they need to survive and serve.Listen For5:11 Why doesn't good work speak for itself anymore?10:12 How can NGOs attract top talent without top salaries?18:52 What are the first PR steps for nonprofits to grow visibility?21:04 Answer to Last Week's Question from Cindy LangGuest: Marc WhittWebsite | Email | LinkedIn | XRate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Send us a textIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to learn more!Meet Our Guest:Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She's the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas.Five things you'll learn from this episode: How breakthrough ideas form and why you must push past the obviousHow to turn “no” into momentum and a steady flow of stronger ideasWhy curiosity mattersHow the “What I Like” and “What I Wish” method improves ideasHow fresh perspectives transform PR and communication Quotables“We all like interesting things. We like stories that are clever, that are memorable, and the more memorable you make that story, the easier it is for somebody to share.” — @Carla Johnson“The beautiful thing about that whole process of coming up with the ideas, sharing the ideas and socializing them, talking about what they could look like, doesn't mean that you'll need that idea right now. But every corporate communicator, PR person, media relations person has needed an amazing idea at a drop of a hat.” — @Carla Johnson“People come to our profession for answers on how to solve something, or ‘How do I tell the story?' Or ‘How do I fix this situation?' But oftentimes, this diabolical need to answer the question really limits the creativity and innovative thinking that we're able to put into it.” — @Carla Johnson“When we hear about creativity and innovation, the term we always hear is about connecting the dots. And what we don't think about is in order to have dots to connect, we have to collect those dots.” — @Carla Johnson“If we have unlimited resources, we better be creative and responsible with those resources.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Carla JohnsonCarla Johnson helps organizations break out of conventional ways of thinking. She helps teams think bolder so they can create massive momentum and deliver a bigger impact much faster. She's the author of 10 books, including the bestseller “RE:Think Innovation.” She's worked with companies like Amazon, Dell, Intel, and Hilton on embracing change and welcoming new ideas. All of this has helped them transform their businesses, get people excited about the work they do every day, and deliver a level of results they never imagined possible. Guest's contact info and resources:@carlajohnson.co on InstagramCarla Johnson on FacebookCarla Johnson on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Abbie Fink and Adrian McIntyre look back at their Top 10 most popular podcast episodes of 2025 to identify the key themes, trends, and industry shifts that will impact public relations in 2026.They talk about how PR and media are undergoing rapid transformation due to technological advancements and societal changes. Issues such as authenticity, trust, and influence are recurring themes in the discussion, along with the manipulation of public opinion, the impact of AI on the profession, and the decline of traditional journalism. Read the transcript and notes for this episode on our website. Key Takeaways The media landscape is shifting with the decline of traditional journalism and the rise of niche digital platforms, requiring new strategies for engagement. Building genuine trust through authentic storytelling and transparent communications is crucial for brands in the current climate. Public relations strategies must adapt to focus on influence and relationship-building rather than traditional celebrity endorsements. AI is changing how media and communications are handled, presenting both challenges and opportunities for growth. Developing leadership skills and fostering a culture of trust within organizations can enhance both internal and external communications. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Who's Really Writing the Stories That Shape Our World?This week, we dive into the high-stakes power play unfolding in Hollywood as Netflix and Paramount battle to take over Warner Bros. What looks like a blockbuster business deal is, in fact, a global struggle over who gets to shape the stories that define how we think, feel, and remember.Farzana explores the soft power implications of the deal, asking what happens when control of cultural narratives shifts to private or even foreign-backed hands. Doug examines the potential impact on creators, especially if Netflix, known for tight content licensing, wins control of vast historical archives. David brings in insider chatter from Hollywood, where some fear the deal could spell the end of cinema as we know it.Also in this episode, we unpack why the UK is launching a legal PR offensive to keep English law as the gold standard for global deals and how Singapore is emerging as a serious contender.Plus, is the US hurting its tourism brand with new visa requirements demanding access to social media history? And what can Australia's ban on under-16s using social media teach us about digital policy and parental reality? Listen For3:53 How would this merger reshape global storytelling and soft power?6:58 Why is the UK promoting English law as a global standard?10:12 What makes Singapore law a serious competitor to English law?15:39 Will new US visa rules scare away global travelers and harm tourism?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

Ann has a holiday visit with Hayden Crawford (Director of Public Relations at Collin Street Bakery). We get some new music from Jacob Price Zazz, and a new Act Locally Waco from Elizabeth Riley. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dr. Tracy Baynes, founder and CEO of STEP (Student Expedition Program), shares her journey from oceanography to education, focusing on empowering low-income high school students in Arizona. She discusses the challenges these students face, the importance of family support, and the transformative experiences provided by STEP. Dr. Baynes emphasizes the significance of hard work, internal motivation, and creating generational change through education, while also inviting listeners to get involved with her nonprofit organization.CHAPTERS(00:00) Introduction to Dr. Tracy Baines and STEP(02:37) Connecting Oceanography to Education(05:51) The Launch of STEP and Its Mission(10:00) Comprehensive Support for Students(12:03) Challenges Faced by Students(15:38) The Role of Family Support(21:06) Overcoming Doubts and Building a Nonprofit(23:26) The Importance of Education and Lifelong Learning(28:25) Creating Generational Change Through Education(29:13) Getting Involved with STEPRESOURCES Dr. Tracy BaynesSTEP Expedition and College PrepInstagramCONNECT WITH ANDREA⁠Andreadelacerda.com⁠Get Your Business Audit⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications, and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine, as well as her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, COL Rob Thelan discusses the US Army's Information Warfare (IWAR) Branch. IWAR aims to integrate the IO (Information Operations) and PSYOP (Psychological Operations) communities into a unified, conventional force branch. Other topics include: U.S. lagging behind adversaries like China and Russia in IO funding and the need to break down "stovepiping" within the U.S. information operations community; the State Department's Global Engagement Center and filling the void with respect to mis/dis-information; and military public affairs evolution. Recording Date: 19 Nov 2025 Research Question: Rob Thelan suggests an interested student or researcher examine: Where else are we falling behind our adversaries and how do we make up ground – especially with respect to operations in the information environment? Resources: Cognitive Crucible Podcast Episodes Mentioned #106 Mike Taylor on the Global Engagement Center Art of War by Sun Tzu  The Fire of the Dragon: China's New Cold War by Ian Williams Link to full show notes and resources Guest Bio:  Colonel Robert M. Thelen is currently the chief of staff of the Department of the Army Strategic Operations Directorate (DAMO SO). Previously, he was the Department of State Senior Military Advisor to the Bureau of Public Diplomacy and Global Public Affairs office of Foreign Information Manipulation and Interference (R/FIMI). Colonel Thelen completed a War College Fellowship at the Near East South Asia Strategic Studies Center at National Defense University. Prior to War College he was assigned to the Joint Staff J39 (Deputy Director for Global Operations DDGO) as Chief Special Activities Division (SAD). He was also assigned to the US Special Operations Command (SOCOM) J39 Information Operations (IO) Division as the Chief of Special Activities.  He also served at the US Africa Command (AFRICOM) J39 Information Operations (IO) Division after earning a Master Degree in Public Administration from Harvard University's John F. Kennedy School of Government. He previously served as the G7 Information Operations Officer for the Second Infantry Division, stationed at Camp Red Cloud, Republic of Korea. He was also assigned to Fort Hood's III Armored Corps as a G35 Future Operations IO Planner and deployed to Afghanistan in 2013 where he lead an international team of IO planners for the Future Operations G35 of the ISAF Joint Command (IJC).  Before joining III Armored Corps, COL Thelen served with the U.S. Army Forces Command's Operations Division Watch team where he was instrumental in establishing the IO section within the G-3/5/7. Colonel Thelen has had a long and diverse military career, bringing a plethora of military experience to the Department of State.  While still a junior in high school, he enlisted in the Illinois Army National Guard as a photo journalist. Four years later, he attended Officer Candidate School and commissioned as a Second Lieutenant after graduating from Illinois State University with a Bachelor of Science degree in Public Relations. He then relocated to Washington, D.C., where he pursued a career with the federal government while continuing to serve in the Virginia Army National Guard's 29th Infantry Division as the Commander of Headquarters and Headquarters Company, as well as an aide-de-camp to the Commanding General. COL Thelen was transferred to Atlanta, Georgia where he joined the Georgia Army National Guard and the 124th Mobile Public Affairs Detachment. In 1997 he was mobilized, deployed and attached to the 1st Infantry Division 2-2 Infantry in Bosnia-Herzegovina, serving as the Task Force 2-2 Public Affairs Officer. He remained on active duty through the Active Guard and Reserve (AGR) program where he served in Stuttgart, Germany with the European Command J37 NATO Exercise Branch and performed Operations Center duties during the Kosovo Campaign. Following this assignment, he returned to Atlanta and served in the G-3/5/7 Training Division at the U.S. Army Forces Command and the Executive Officer to the 2-star senior Army National Guard Advisor. He was then selected to serve as the Battalion S3, Assistant Professor of Military Science (APMS) at the Georgia Institute of Technology (Georgia Tech) ROTC program, and then as the Coordinator for the Georgia National Guard's State Partnership Program with the Former Soviet Republic of Georgia.  During this time he also commanded the 124th Mobile Public Affairs Detachment.  After command, he attended Command and General Staff College (CGSC) at Fort Leavenworth, Kansas and was then assigned as the Brigade S3 Plans officer at the 48th Infantry Brigade.  COL Thelen was then assessed to active duty as an Information Operations officer and continues to serve. COL Thelen is married to Alexis (Layton-Moore) and has three children, Jake, Rachel and Robert, Jr. He has owned and operated a real estate investment firm and is an active member of the Harvard Kennedy School Alumni Association. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post

Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP's decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.Key Takeaways: The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing FailureStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

The guest on the latest, wide-ranging edition of The PR Week podcast is Dan Bartlett, executive vice president of corporate affairs at Walmart. He joins the podcast during an important week for Walmart, after the retail giant eschewed the New York Stock Exchange for the Nasdaq. Bartlett talks about that and discusses the communications skills and preparation ethic of Walmart CEO Doug McMillon. He also reflects on his time crafting the public communications strategy of former President George W. Bush. Plus, the biggest marketing and communications news of the week, such as the latest from Omnicom's acquisition of Interpublic Group, Publicis Groupe's 100th birthday celebration, the affordability debate and new communications leaders at Duolingo and Insulet.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Explore how social media quietly shapes our spending, stress levels, and financial perceptions. From targeted ads and FOMO to lifestyle comparisons and impulsive buying, Dr. Juan Mundel Ph.D., Associate Professor of Advertising and Public Relations at Michigan State University, breaks down the subtle psychological triggers behind our online habits. Dr Mundel also shares practical tips to build awareness, resist impulse spending, and protect your financial wellbeing in a digital world designed to influence you.

Vous aimez notre peau de caste ? Soutenez-nous ! https://www.lenouvelespritpublic.fr/abonnementUne émission de Philippe Meyer, enregistrée en public à l'École alsacienne le 7 décembre 2025.Avec cette semaine :Jean-Louis Bourlanges, essayiste, ancien président de la Commission des Affaires étrangères de l'Assemblée nationale.David Djaïz, entrepreneur et essayiste.Antoine Foucher, consultant, spécialiste des questions sociales, auteur de Sortir du travail qui ne paie plus.Nicole Gnesotto, vice-présidente de l'Institut Jacques Delors.Chaque semaine, Philippe Meyer anime une conversation d'analyse politique, argumentée et courtoise, sur des thèmes nationaux et internationaux liés à l'actualité. Pour en savoir plus : www.lenouvelespritpublic.frHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Todd Shapiro, CEO of Manhattan and Long Island based Public Relations Firm, joins John Catsimatidis & James Flippin as they substitute for Sid Rosenberg, to discuss Bruce Blakeman's announcement to run for governor in New York State next year. Shapiro emphasizes Blakeman's strong Republican support base in Nassau and Suffolk counties, arguing that this area is crucial for any GOP victory in New York. He praises Blakeman as a relentless and popular figure in the Republican party. The discussion also touches on Governor Hochul's stance on MAGA, her political decisions, and the overall state of politics in New York City. Learn more about your ad choices. Visit megaphone.fm/adchoices

In every corner of the world the public mood is shifting, sometimes quietly and sometimes all at once. Climate anxiety, pandemic fears, economic pressure, geopolitical tension and a surge in concern about data security have all reshaped what people expect from companies. For organizations trying to build trust across borders the rules keep changing. What mattered in 2019 did not matter in 2021. What mattered last year may not matter next year. And unless communicators understand these shifts they will miss the signals that determine whether a message lands or falls flat.That is why this conversation with Steve Shepperson-Smith is so valuable. Drawing from Vodafone's 75,000+ annual reputation data points and RepTrak's million-strong global dataset, Stephen shares compelling insights on the critical 60/40 split between capability and character, and why the latter matters more than ever in polarized, politicized times.Listen For4:37 What does global data say about what drives reputation today?6:52 Have public views on social and environmental issues shifted?8:41 Are ESG and DEI labels now hurting more than helping?10:57 Why is data security now a top consumer concern?16:38 How can brands stay local in a divided global landscape?20:40 Answer to Last Episode's Question from Andy WestGuest: Steve Shepperson-Smith, VodaphoneLinkedInRate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In this podcast, Mary Sullivan, co-founder of Sweet but Fearless, talks with Jennifer Kaplan, Owner, Evolve Public Relations and Marketing, to explore what it really takes to follow your passion and why the journey often requires a few calculated risks along the way. Jennifer shares her unapologetic philosophy that fear is the real "F-word," the one that keeps too many of us from stepping into what we truly love. Together, Mary and Jennifer dive into protecting your most expensive commodity, your time, and embracing the power of saying no without guilt. This episode is a reminder that the world doesn't need a more polished version of you… it needs the real you. Jennifer Kaplan founded Evolve Public Relations and Marketing in 2010, driven by the goal of connecting with her clients to understand and meet their needs. She brings years of start-up experience, dating back to 2005, when she co-founded PRIME 3, LLC. MORE ABOUT JENNIFER KAPLAN: Website: Evolve Public Relations & Marketing LinkedIn: Jennifer Kaplan ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, Executive Director of Communities for Local Power and former White House Advance Lead Anna Markowitz, and Senior Fellow at the American Enterprise Institute Robert Pondiscio.

For students and families, navigating the world of higher education isn’t easy. Some of the challenges, like student loan debt, have been going on for years. Other challenges come from more recent changes in how the federal government approaches universities. To explore these challenges, we're talking to John Maduko, who was appointed Interim Chancellor of the Connecticut State Colleges and Universities system in June. We'll also hear from Jamal Watson, whose new book is The Student Debt Crisis: America’s Moral Urgency. GUESTS: Jamal Watson: Journalist covering higher education. He’s also Associate Dean of the School of Professional and Graduate Studies and Professor of Strategic Communication and Public Relations at Trinity Washington University. His new book is The Student Debt Crisis: America’s Moral Urgency. John Maduko: Interim Chancellor of the Connecticut State Colleges and Universities system. If you want to learn more about higher education, you can listen to our recent interview with Beverly Daniel Tatum. You can also listen to our 2022 interview with John Maduko.See omnystudio.com/listener for privacy information.

In this conversation, Dr. Eva Altobelli discusses the transformative potential of psychedelic therapy, addressing common misconceptions and emphasizing its benefits for personal and spiritual growth. The dialogue explores the unique challenges faced by women in managing mental health, societal expectations, and the importance of self-care. This conversation concludes with a focus on community support and the necessity of not navigating these journeys alone.. . . EPISODE CHAPTERS(00:00) Introduction to Psychedelic Therapy(03:54) Misconceptions and Benefits of Psychedelic Therapy(06:30) Understanding Client Experiences and Aspirations(11:26) The Role of Women in Mental Health and Self-Care(16:19) Transformational Therapies and Self-Discovery(21:14) Preparing for Psychedelic Therapy Sessions(24:50) Exploring the World of Psychedelics(26:35) The Therapeutic Benefits of Ketamine(29:23) Resilience and Mental Health for High-Achieving Women(31:57) Navigating Boundaries in Relationships(34:36) The Process of Integration in Healing(36:19) Practical Steps for Prioritizing Mental Health(38:57) The Evolution of Mental Health Practices(41:42) Community and Connection in Healing . . . RESOURCES Dr. Altobelli⁠⁠⁠⁠⁠Call or Text: 424-877-1333Get Your Business AuditInsight Timer CONNECT WITH ANDREAAndreadelacerda.comInstagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications, and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine, as well as her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Send us a textIn this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students' questions and shares his PR career journey, experiences, and key insights.Tune in to learn more!Five things you'll learn from this episode:1. How perseverance helped build Axia into the agency it is today2. How integrity shaped Jason Mudd's career, leadership, and long-term reputation3. Why lifelong learning sets great communicators apart in PR and beyond4. The value of genuine relationships in public relations, business, and everyday life5. How setting long-term goals can guide you in owning and running your future business Quotables“One thing about the profession of public relations, you're always getting exposure to new ideas and new information. No two days are the same.” — @jasonmudd“My primary goal and aspiration for what I do is to have a great reputation of providing both valuable and helpful services that companies benefit from.” — @jasonmudd“Growing my agency with integrity and having a reputation of giving back so that we can attract the best talent in the profession, as well as attract the best clients and do some of the best work.” — @jasonmudd“In starting a small business, you've got to do what 99% of the people are unwilling to do themselves. And that's hard by itself.” — @jasonmudd“Think about everything long-term. So, whatever you're doing personally, professionally, think long term about it. Will your future self thank you for what you're doing today?” — @jasonmudd“Regardless of what profession you pursue, always be learning and improving. So improve your communication skills, both verbally and written. Because at the end of the day, that will apply to any profession you're in.” — @jasonmudd“Your integrity and reputation are essential to your success in life, in business, but also in your personal life. People want to do business with people they like, know, and trust.” — @jasonmudd“The greatest compliment for a small business is probably to get a referral. If you know a small business, don't hesitate to leave them an online review or give them a referral because that is the lifeblood of a small business.”  — @jasonmuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Brightway Insurance PR case studyAdecco Group PR case studyFoundation Financial Group PR case studyFirst Coast Community Bank case stSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.