Broad term for the management of public communication of organizations
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Stephanie Cegielski is Vice President, Research and Public Relations at ICSC, where she leads consumer research initiatives. Cegielski explains why Generation X—born between 1965 and 1980—represents a significant but overlooked opportunity for retailers and shopping center owners. Despite comprising only 19% of the U.S. population, Gen X accounts for a third of total consumer spending. She discusses Gen X shopping behaviors, including their preference for in-store experiences over online shopping, their resistance to social media influencer marketing, and their focus on high-dollar purchases like luxury goods. Joining the discussion are Ana Leon, Director of Retail Research at Nuveen; Mike Jordan, Director of Research at Big V Property Group; Gregg Katz, Director, Business Industry Solutions - Real Estate at Esri; and Meghann Martindale, Principal, Director Market Intelligence, Retail at Avison Young. The panel explores how Gen X's unique position as the "sandwich generation"—caring for aging parents while supporting their own children—drives their spending patterns, and why this generation's hybrid approach to technology makes them the ideal omnichannel consumer. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
In this episode of the Radical Global Marketing Podcast, host Steven Proud is joined by Harriet Gaywood, founder of Anoumis Communications, and one of the most experienced PR and communications leaders working in and around China today.With more than 25 years of international experience, Harriet has held senior communications roles across Asia, including Vice President of Public Relations and International Media at Chinese tech giant Huawei. She now works with leadership teams across the region, advising on strategic communications, reputation management, and media engagement in complex, global environments.In this wide-ranging conversation, Harriet shares hard-earned insights from decades working at the intersection of communications, geopolitics, technology, and culture, offering a candid perspective on what it really takes to operate effectively as a global communications leader in and around China.We also explore a very different side of Harriet's story. She is the founder of Trailing Around Asia and a recently published author of Trailing Around Asia, Mud, Sweat and Beers, a deeply personal account of trail running, climbing, and pushing physical and mental limits across China and Thailand, often at frankly ridiculous distances and altitudes.Throughout the episode, Harriet discusses:What global communications leadership really looks like inside large Chinese organisationsHow international PR has evolved over the last 25 years, and where it's heading nextManaging reputation, risk, and credibility across markets, cultures, and political contextsThe realities of training leaders and spokespeople across AsiaWhy endurance sports, resilience, and communications leadership have more in common than you might thinkThis episode is part masterclass in international communications, part personal journey, and a powerful reminder that the best global leaders are built through experience, perspective, and stamina.
Canadian Prime Minister Mark Carney stood up in Davos and didn't waste words. He gave a speech that cut through the noise. The room stood. The world noticed. He said, “If you're not at the table, you're on the menu.” People replayed that line like it was a lifeline. This episode of The Week Unspun comes straight from the snowy peaks of Davos, but the questions are sharp and wide-reaching. Can speeches still move people to action? Can we trust the Edelman Trust Barometer, or has its credibility fractured like the world it measures? And as the World Economic Forum eyes cities like Detroit and Dublin, what happens when the name “Davos” no longer fits the map? Listen For:51 What made Mark Carney's Davos speech go viral?6:54 Why do some PR pros hate the Edelman Trust Barometer? 9:38 Are we living in a “retreater” era of trust and communication? 12:40 Should Davos be moved to Detroit or Dublin? 18:15 Is short-form, flashy content reshaping public opinion? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Sarah Myer, the Chief of Staff & Strategy for Indiana Sports Corp.Myer joined Indiana Sports Corp in April, 2019 and now serves as Chief of Staff & Strategy. In her role, Myer provides strategic guidance and operational leadership to support the organization in fulfilling its mission of impacting the community through sports. Myer also currently serves as the Event Co-Director of the U.S. Olympic Team Trials – Swimming event in 2024 at Lucas Oil Stadium. In addition, Myer was a producer of “Made for this Moment: An Indiana Sports Corp Story,” a documentary of the history of the sports strategy in Indianapolis and how it set up the community to host the 2021 NCAA Men's Basketball Championship.Previously, Myer served as Chief of Marketing where she led a department responsible for the marketing, communications, and brand management for Indiana Sports Corp, its partner events (i.e. NCAA, Olympic, and Big Ten championships), and its fundraisers. In addition, Myer works to connect the ISC brand with the Indianapolis community through partnerships and ancillary events. Prior to her time at Indiana Sports Corp, Myer served as Vice President of Marketing for the Indianapolis Symphony Orchestra. In this role, Myer managed the Marketing & Communications team while overseeing all marketing campaigns promoting 200+ concerts. Ticket sales increased 66% during Myer's tenure.A Cleveland, Ohio native, Myer graduated from Butler University in 2006 with a BA in Journalism, Public Relations and a minor in Media Arts.Myer currently serves on the boards of Leadership Indianapolis and Downtown Indy Marketing, in addition to teaching classes at numerous local YMCAs. She was awarded the 2020 United Way Community Ambassador Elevate Award and was part of the 2021 IBJ Forty Under 40 Class. She currently resides in the near eastside neighborhood of Indy and loves to explore local concerts, festivals, sporting events, restaurants, and breweries – and is always in search of the perfect soft pretzel.Sarah MyerLinkedIn: https://www.linkedin.com/in/sarah-myer-7065b53/Instagram:https://www.instagram.com/smyerinthecity/?hl=enChapters00:00 Introduction to Indiana Sports Corp and Sarah Meyer01:13 The Evolution of Sports in Indianapolis03:42 Innovative Events: Swimming Pool in an NFL Stadium06:14 The Unique Advantage of Indianapolis as a Sports Hub09:17 Working with Professional Leagues: NBA vs NCAA10:04 The Iconic Indianapolis 50011:45 Innovating the Sports Landscape in Indiana14:31 The Impact of Caitlin Clark on Women's Sports17:32 Sarah Meyer's Journey and Career Path22:29 A Day in the Life of Sarah Meyer25:09 Memorable Events and Their Significance26:51 The Importance of Teamwork in Event Management30:24 Leadership Lessons and Role Models
Album 8 Track 3 - What's Poppin? Why Commerce Media is the New Golden Child w/Tim SpenglerIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we've got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.Whether you're a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.Key Takeaways:Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.Mentioned in this Episode:Lead Human Podcast: Hosted by Tim Spengler & Jack Myers Jack Myers Episode: Check out our first drop of 2026 for the companion conversation! Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn
The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it's also a who's who gathering of some of the biggest names in the PR industry. PRWeek VP and editorial director Steve Barrett was on the ground in Switzerland this week, chatting with executives including Edelman CEO Richard Edelman, Burson CEO Corey duBrowa and Weber Shandwick North America CEO Jim O'Leary. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick CEO, North America and global president Jim O'Leary in Davos to discuss why CCOs have gained ground in the past year — and how they can continue to navigate the new stakeholder economy. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Brooklyn Beckham just torched his parents on Instagram, and the timing? Impeccable. Devastating. Strategic.In this episode, breaking down the Beckham family crisis as it unfolded in real time (Literally! Molly was doing a live BBC interview about the drama while it was still erupting). From Brooklyn's calculated Instagram story to David Beckham's suspiciously polished CNBC damage control, this is a masterclass in reputation warfare dressed up as family dysfunction.This isn't just celebrity gossip. It's a case study in power, perception, and the brutal calculus of crisis management when the stakes are both personal and public.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience does not stay, nothing sticks. Not the message, not the trust, not the reputation you are trying to build.In this episode, we unpack why depth beats scale and why time spent is one of the most overlooked drivers of influence. You will hear a fresh way to think about loyalty, attention, and what it means to create content that people actually choose to come back to, even when the feed is endless.Listen For3:42 How do you separate scale from depth in brand storytelling?6:57 What makes podcast audiences stay or leave?10:20 How can stories compete for time in today's distracted world?12:42 Why does audio create such a deep connection with listeners?15:28 Who really listens to podcasts today? And how is that changing?20:03 Answer to Last Episode's Question from Guest Jenny ManchesterGuest: Roger Nairn, Jar Podcast SolutionsWebsite | Jar LinkedIn | Roger LinkedIn | YouTube Doug DownsSubstack | Website | LinkedInFarzana BaduelSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Where Connection Becomes Power. TEDx Keynote Speaker | Brand Architect | Culture Strategist | Media Authority Stephen Seidel doesn't just build brands—he elevates leaders. With over 25 years at the intersection of media, PR, and high-level brand strategy, Stephen works with entrepreneurs, founders, and HR leaders who are ready to lead boldly, align deeply, and scale with purpose. His philosophy is simple yet powerful: connection is the most valuable currency in business today. As the founder of the award-winning Seidel Agency, a best-selling author, podcast creator, and co-founder of the elite men's collective, Gents Journey, Stephen delivers a rare blend of strategic precision, emotional intelligence, and magnetic presence. Known for infusing humor, heart, and clarity, he equips leaders with tools that drive influence, resilience, and legacy-level impact. Your Story Is Your Strategy | How to Lead With Confidence. The Seidel Agency Luxury Strategy. Meaningful Growth. Lasting Impact. Based in Lexington, KY, The Seidel Agency is an award-winning Branding, Marketing, and Public Relations firm built for brands that refuse to blend in. We specialize in organic, scalable growth strategies that create authority, trust, and measurable results—without compromising values. Our proven framework has:
In this week's The Week UnSpun, the panel takes on three high-stakes stories where influence, identity, and global perception collide. First, the team unpacks the latest flashpoint over Greenland, where the U.S. talks security, Denmark talks sovereignty, and Greenland quietly navigates the space in between. But is this really about narrative control, or something deeper, as David suggests, like the importance of alliances over authorship? Then, the conversation turns to Minnesota, where deadly ICE encounters have sparked a communications crisis over trust, legitimacy, and who gets to define the truth. Finally, the group turns to Davos, joined by 18-year World Economic Forum veteran Joanna Gordon, who lifts the curtain on how the global summit has evolved, and whether it still lives up to its founding ideals. Listen For2:03 Can Greenland Strengthen Partnerships Without Losing Autonomy?3:25 Are Small Nations Heard? Or Just Spoken For?6:43 Is the Real Crisis in Minnesota About Trust?11:45 Has Davos Lost Its Way in the Age of Attention?15:41 Does the World Economic Forum Have a PR Problem?Guest: Joanna GordonLinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show
Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan LehrIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life. We are dropping this special edition right before the CFP title game, and we've got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.Whether you're a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.Key Takeaways:Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.Agile Marketing: How to pivot creative strategy when rules change overnight (literally).Leadership Lessons: Why the best client relationships feel like "one team, one dream."Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram
The latest guest on The PR Week podcast is one of the best-known in-house communications executives in the industry: Jonathan Adashek, senior vice president of marketing and communications at IBM. He talks about how IBM's leadership set a clear course for the company in areas such as AI and technology at large and why former CEO Louis Gerstner has been rightly credited with “saving” the company. Plus, the biggest marketing and communications news of the week, including people moves at Carnival Cruise Line, Avoq and Merck; an intriguing midsize agency acquisition and Bombas' reaction to being made a joke at the Golden Globes. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, The Empire Report's JP Miller, Associate Professor of Government at Dutchess Community College and President of the World Affairs Council of the Mid-Hudson Valley Dr. Karin Riedl, and Former Times Union Associate Editor Mike Spain.
Send us a textIn this episode, AMEC's CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.Tune in to learn more!Meet Our Guest:Our episode guest is Johna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC). With more than 30 years of experience in marketing, PR, communications, and strategy for B2B and B2C organizations, Johna is a global leader in communication measurement and evaluation and a sought-after speaker on PR, media relations, and metrics.Five things you'll learn from this episode:1. The 7 Barcelona Principles Explained2. How to apply the Barcelona Principles 4.0 to measure and evaluate PR effectiveness across channels3. How AMEC's Integrated Evaluation Framework can guide planning, measurement, and reporting in your organization4. Practical ways to use data ethically to build credibility, trust, and impact in communications5. How professional development and resources from AMEC can strengthen measurement skills and PR strategy Quotables“When we looked at the Barcelona Principles, because they were rooted in best practice, a lot of them are just making them clearer statements.” — Johna Burke"Supporting the Barcelona Principles, being compliant, helps communicators make a greater value to their organization and gives credibility and reliability to their data." — Johna Burke“It gives you the planning elements, and it is a fill in the text box for what you are doing, starting with your objective and going through to put your activities, your outputs, the outcome, so that when you use this with your team and you put everything in the framework, it also helps you understand which efforts are paid, earned, shared, and owned.” — Johna Burke“Use it as the planning tool as much as you use it as a measurement tool, which arguably, if you're doing measurement effectively, you need to have good concrete planning in place to have those well-defined objectives to know and understand what's working and what's not working.” — Johna BurkeIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Johna BurkeJohna Burke, CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC), has more than 30 years of experience driving results in marketing, public relations, investor relations, general management, communications, strategy, and operations for B2B and B2C organizations. She is an expert in strategic planning, analytics, research, business growth, and operational efficiency and is a national and international speaker on PR, media relations, measurement, social media, and metrics. With over 20 years of focused experience in B2B and B2C marketing and public relations, Johna is recognized globally for her leadership in communication measuSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
It doesn't matter whether you're 25 or 55. If you speak and people listen politely but not seriously, it hurts. Too young to be trusted.Too old to be creative.The message lands the same way. You are not seen. You are not heard. You are not valued.Ageism cuts in both directions and it leaves a quiet bruise that people carry long after the moment passes.How does this happen in Public Relations, a profession built on understanding people? It does. And ageism is a major component of the profession. That's why a Cultural Reset is needed. Listen For4:50 What does a "cultural reset" in PR mean when addressing ageism?7:30 How does ageism quietly impact training and promotion in PR agencies?9:54 Do certain sectors of PR treat older professionals more fairly than others?15:55 Will AI help or hurt age diversity in PR careers?17:25 Answer to Last Episode's Question from Guest Cindy Lang Guest: Jenny ManchesterCentre for Ageing Better Website | LinkedInJenny's Report An age-old problem: What can we do to tackle ageism in PR? Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
1. EquityI'm not sure how Google would define “equity,” but my definition of equity is “stored value.”As a homeowner, you understand home equity as the stored value that it offers you.Your equity in your home is a product of all the time, energy, and money that you have put into it, plus the value that has been added by the passage of time.Relational equity is accumulated in the same way.“What have we invested in each other? What have we endured? How many years have we traveled through life together?”Relational equity is why we tolerate annoyances and troubles from the people we love. They have added value to our lives, so they have relational equity in us.Likewise, customer-bonding ads create relational equity between today's businesses and tomorrow's customers. They do this by highlighting shared perspectives, beliefs, and values.Customer-bonding ads communicate authenticity, and vulnerability. And they are always there, 52 weeks a year. Authenticity, vulnerability, and the passage of time are not easy to fake or accelerate.Keep those things in mind as you read on.2. AIEighty-seven Wizards of Ads who stay in regular touch with nearly 1,000 businesses are a reliable finger on the pulse of what is happening.This is what is happening:Google Search results have been altered in a dramatic and unexpected way. Some companies have benefited greatly from Google's new methodology while other companies have been devastated by it.You'll understand what separates the winners from the losers in just a moment.With 6,000 employees, Edelman is the world's largest PR agency. They help companies worldwide manage their reputations and trust through stories published in mass media.Edelman has been doing what they do since 1952.On October 27, 2025, Christmas decorations were vibrating in anticipation of replacing Halloween decor when Brent Nelson – Chief Strategy Officer at Edelman – was quoted in Ad Age magazine.Explaining why Google dramatically expanded their results-ranking criteria, Nelson said,“What drives visibility isn't your ad budget or keyword bids; it's earned media. Analysis shows that 90% of what appears in AI summaries is ‘earned-driven'—pulled from reviews, press, blogs, forums and cultural chatter. Paid now plays a different role, amplifying what's already there.”“The new shelf space isn't a store; it's the AI summary. Brands need to understand their earned footprint across AI-generated answers.”“Who gets cited? Who's trusted? Who's missing? That's the new baseline of visibility.”In other words, Google is now rewarding Relational Equity.3. A PredictionHundreds of new companies are about to leap into the Public Relations business. Their goal will be to get their clients mentioned in online press, blogs, forums and cultural chatter.PR is an easy business to get into. It won't be long before you are approached by someone who has a PR solution to help you improve your AEO (Ask Engine Optimization).If you remember any of today's Monday Morning Memo, let it be this:“If you don't have anything interesting to say, don't let anyone convince you to pay money to say it.”Company slogans, mush-mouth clichés and traditional ad-speak are not going to move the needle.Every month or two, you are going to need something new, exciting, different, and entirely real to say.4. A SuggestionRadio stations would be smart to start a daily or weekly blog that is fun, quick, entertaining, easy-to-read, and full of valuable things that every consumer would want to know about.If I owned a station in Austin, I would call my blog “Cool Things Austin Needs to Know”If my blog was well written
We spoke with Vincent J. Orduna, Artistic Director, and Mary Carrick, Director of Marketing and Public Relations at the Omaha Community Playhouse about their production of "The Piano Lesson." This production opens January 16th and runs until February 8th, 2026. This is August Wilson's fourth play in his ten-play Century Cycle, which explores the African American experience. This play has some unusual twists and turns, and explores family conflicts, and the tension between the generations of past and the future. Listen in to find out more about this production! "The Piano Lesson" had many awards and nominations, but most notably, it received the 1990 Pulitzer Prize Award for Drama, and also won the New York Drama Critics Circle award, as well as five Tony Award Nominations. It was also adapted into a television film which earned a Peabody Award. For Tickets: www.omahaplayhouse.com Omaha Community Playhouse, 6915 Cass Street, Omaha, NE HOW TO LISTEN TO THE PLATTE RIVER BARD PODCAST Listen at https://platteriverbard.podbean.com or anywhere you get your podcasts. We are on Apple, Google, Pandora, Spotify, iHeart Radio, Podbean, Overcast, Listen Now, Castbox and anywhere you get your podcasts. You may also find us by just asking Alexa. Please share, follow us on social media and subscribe!
Michael Snyder is a long-time marketing and PR professional who started his career in Los Angeles, building brands and market share through up-to-date strategies and tactics. Michael Snyder is a former Senior Writer for the Plain Truth Magazine who has written many articles on geopolitical and prophetic topics. We discuss troubling dynamics in the current news about what is happening in geopolitics now , what is appearing and what could certainly happen. We discuss his latest posting on his SEEKINGTHEWAY.NET blog where he posted information that you need to know and understand. You can reach Michael Snyder through his blog or through our this podcast at vic@kubik.org Currently he is CEO of Public Relations firm MEK – Marketing Engagement Knowledge here in Indianapolis.
A headline-grabbing raid, a revolution-in-the-making, and a “beige” prime minister walk into the attention economy… who wins the story? Farzana and Doug unpack three global flashpoints through a PR and narrative-control lens: the shock capture of Venezuela's Nicolás Maduro and the split-screen battle between “law enforcement” framing versus “illegal act of war” backlash; Iran's surging unrest as the rial collapses alongside a fractured top-level message (empathy from President Pezeshkian, crackdown language from Ayatollah Khamenei, and a mobilizing call from exiled Crown Prince Reza Pahlavi); and the UK's debate over Keir Starmer's “beige” leadership, whether voters truly want competent quiet or charismatic spectacle in a 24/7 scroll-and-click media world.Listen For00:37 How did the Maduro raid become a communications battle overnight?01:33 Why did calling Maduro a “narco-terrorist” change the debate?04:57 Does winning the domestic narrative matter if the world disagrees?07:56 How is Iran's leadership sending mixed signals during unrest?13:05 Is quiet leadership still viable in today's attention economy?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
Album 8 Track 1 - How to future-proof your career in 2026 with Jack MyersIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.Meet Jack Myers, THE Media Futurist & VisionaryJack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram
This week's episode of The PR Week podcast features 2026 predictions from our editorial team: Editorial director Steve Barrett, news editor Diana Bradley, associate news editor Jess Ruderman and reporter Julia Walker. They talk about what's in-store for the year ahead in relation to consumer marketing trends, agency dynamics and the impact of AI.PRWeek executive editor Frank Washkuch also joins the podcast remotely from CES in Las Vegas. He shares his insights and snippets of conversations he had with PR pros on the ground at the event, such as Jennifer Hartmann, John Deere's global director of corporate reputation and brand marketing; Sona Iliffe-Moon, Yahoo's chief communications officer; and Joseph Gallo, PayPal's director of communications and head of communications for crypto and PayPal Ads.The team also discusses the biggest industry news of the week, including Allison Worldwide hiring Wendy Lund as global CEO; ICR appointing Anton Nicholas as CEO; Chris Chiames' retirement from his role as Carnival Cruise Line's chief communications officer; Universal Music Group naming James Steven as EVP and chief communications officer; and WPP launching Agent Hub on its AI marketing platform WPP Open. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are public policy and communications expert Theresa Bourgeois, Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, and Senior Fellow at the American Enterprise Institute Robert Pondiscio.
This is a special audio time-jump episode. It's an immersive journey ten years into the future to explore how public relations has managed three of the biggest challenges: the rapid rise of AI, the disappearing entry-level job, and the ongoing gender gap in leadership.Doug and Farzana volunteer for a guided “time crossing” to see how the next generation of PR leaders navigated a decade of disruption. What they find isn't just smarter tech, it's smarter systems, layered cities, holographic hosts, and workplaces where AI and humans collaborate with clarity and conscience.This isn't an episode about how will we fix it, it's about how they already did… and what we can start implementing right now.Welcome to 2036 Listen For5:01 How has technology reshaped the world of PR?6:56 What does it feel like to communicate in a city designed to respond?9:57 How does personalized media target people in real time?10:36 What are holographic briefs and how do they change communication?16:31 Are women finally stepping into more leadership roles?17:44 How did society move beyond the culture war over being ‘woke'?12:59 What's changed most in how we communicate at work?14:55 What does it take to guide AI with real nuance?18:18 How is emotional labor being measured, and addressed, in the future?19:02 What are the future rules of ethical communication with AI? DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
My guest today is Jill Lublin, a woman I've had the joy of knowing for many years and one of the most successful entrepreneurs in her field. Jill is a Media Magnet with more than 25 years of experience, a world-renowned publicity expert, an international speaker, and a four-time best-selling author. Throughout her remarkable career, Jill has shared the stage with icons such as Tony Robbins, Barbara Corcoran, and Jack Canfield, and has helped over 100,000 clients amplify their visibility using her signature media and publicity formulas. Her work transforms how entrepreneurs are seen and heard, helping them attract the right opportunities, clients, and income with ease. Jill's powerful teachings come to life in her Media Mastery Intensive and her monthly Kindness Circles, where she blends strategic wisdom with a heart-centered approach to business. In our inspiring conversation, Jill and I explore: - Why public relations is always happening, even when you're not aware of it - How to gain media attention by identifying a real problem and positioning yourself as the solution - Crafting messages that serve your audience's needs, rather than simply listing your achievements - Using local media to grow visibility and why traditional publicity still matters in a digital world - Measuring your ROI and understanding the true value of earned media versus paid advertising - Connecting with the right audience as the key to authentic and effective publicity This episode is filled with practical magic for entrepreneurs ready to become visible, expand their influence, and share their work with the world in bigger ways. Subscribe now so you'll never miss an episode and leave us a review! It really helps us know which content resonates with you the most. Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce) with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly. Resources mentioned: Take the Witchpreneur Quiz and discover which Feminine Magic is your Key to Financial Success. (https://bit.ly/witchpreneur-quiz) Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz) Jill Lublin's Free Gift: Download Jill's Publicity Action Guide for free at https://JillLublin.com/guide **Contact Jill Lublin via Facebook or https://jilllublin.com/** **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**
Visit Indy announced that Indianapolis has been named one of the top 14 places to visit in 2026 by Condé Nast Traveler. The city is gearing up to attract 30 million annual visitors, significantly contributing to an estimated $5.8 billion in economic impact.Morgan Snyder, Senior Director of Public Relations and Film for Visit Indy, highlighted the organization's efforts to promote the city for conventions, events and leisure travel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jill Lublin is a longtime publicity strategist and media expert with more than 25 years of experience helping entrepreneurs, authors, and professionals gain visibility without paying for advertising. Throughout her career, she has focused on demystifying publicity and removing financial and emotional barriers that keep people from sharing their message. Her work addresses common challenges, such as fear of visibility, unclear messaging, and the misconception that publicity requires expensive PR agencies. By reframing publicity as a skill that anyone can learn, she has helped clients turn personal stories, setbacks, and unique perspectives into compelling media features that drive credibility, trust, and business growth. In this episode of Marketer of the Day, Jill Lublin explains how she helps people become their own publicity machine by focusing on clear messaging, consistency, and practical weekly actions. She emphasizes spending as little as 30 minutes a week on real visibility-building activities such as Google Alerts, responding to media requests, and booking podcast interviews, rather than relying solely on social media. She shares examples of clients who transformed their stories into primary media coverage, book sales, and consulting revenue, reinforcing that publicity multiplies reach and monetizes expertise over time. Key takeaways include saying yes to opportunities, using all parts of your story, starting local, and viewing publicity as a long-term asset that builds authority, trust, and lasting influence. Quotes: “Publicity does not have to be expensive or complicated. When you make it accessible, it becomes a powerful tool for every entrepreneur.” “Consistency and persistence create publicity. When you stay focused and keep showing up, visibility follows.” “Spend 30 minutes a week on real visibility-building activities, and you will see momentum. Publicity rewards action, not perfection.” “Publicity is a gift that keeps on giving because it multiplies you, monetizes you, and maximizes your message.” Resources: Connect with Jill Lublin on LinkedIn Get Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars on Amazon. Explore Jill Lublin's strategies for gaining visibility and credibility.
Public relations executive Al Higdon joined WBJ editor Kirk Seminoff for the BizTalk with the Wichita Business Journal podcast in December 2025.
What happens when protests shake a regime built on control, not consent? We look at Iran's largest wave of unrest since 2022. Fueled by economic collapse and skyrocketing inflation, the protests are no longer just about hardship, they've become openly anti-government, spreading even into rural areas. We break down Iran's unprecedented tone shift in crisis comms, explore the influential role of the Iranian diaspora, and consider how narratives are being shaped despite media restrictions. And we pivot to examine Donald Trump's striking effort to brand U.S. institutions with his name, followed by a look into 2026 with helpful resources for PR pros preparing for global risks. Listen For:47 What's really fueling Iran's latest wave of protests?4:28 How does Iran's diaspora influence global perception?5:39 Can Trump gain political advantage from Iran's instability?6:14 Why is Trump rebranding national institutions with his name?12:46 What tools can help PR pros prepare for global risks in 2026?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show
Send us a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audience.Five things you'll learn from this episode:AI as a new audience: Why PR has to persuade machines, not just humansWhy the AI era goes beyond traditional SEOHow AI determines and delivers recommendationsThe two key hurdles brands must overcome for AI visibilityPR's renaissance: Thriving in an AI-driven worldQuotables“If you give AI models clear claims, real proof, consistent messaging, they reward your brand like a human reviewer would. You can just do what PR folks have always been excellent at doing, which is building a brand.” — Keller Maloney“The first thing that you need to make sure of when marketing to a customer is awareness. If they don't know you exist, then there's no hope in having them buy your product. The second is specificity, to actually get recommended. When ChatGPT is having a conversation with a specific user about their specific problem, in order for that model to recommend you, they need to know that your product or your solution is the best solution for their user's very specific problem.” — Keller Maloney“The real key is earned media. It's like convincing a human. Earned media and a corroboration across trusted sources goes a really long way in helping these models find out about your brand and then determine that you are legitimate enough to consider as a recommendation for their customer.” — Keller Maloney“Getting more AI recommendations looks a lot more like PR than anything else.” — Keller Maloney“The things that help an AI model refer to your brand are the same things that help humans refer your brand, which is strong brand presence, earned media trust, and presence across sources.” — Keller Maloney“The best PR work is helping people, educating people. Steve Jobs is famous for saying, ‘Advertising helps with sales, but good PR educates.'” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Keller MaloneyKeller Maloney is the co-founder of Unusual, a platform he built with his co-founder Will to help marketers understand and influence how AI models perceive their brands. Their work takes classic PR principles and applies them to a new audience — artificial intelligence. A Los Angeles native, Keller went to Princeton University, where he earned All-American honors in water polo.Guest's contact info and resources:Keller Maloney on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Public relations shapes what people believe, how communities respond, and which ideas earn trust. It influences elections, corporate crises, government decisions, reputations, and public sentiment. Yet unlike medicine, law, or engineering, anyone can call themselves a PR professional. No license. No minimum standard. No consequences when things go wrong. What happens when a profession with this much power has almost no guardrails?Some say that freedom is essential for open societies. Others say it leaves the public exposed. What happens if we build those guardrails too strong? In this episode we walk the line of tension between protection and freedom.Listen For4:28 What problem is PR regulation really trying to solve?9:47 Does regulation protect the public, or just PR pros?12:38 Could PR regulation threaten free speech?14:23 Is there a middle ground on PR regulation?18:37 Can licensing and ethics training reshape PR?Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
This week's show is sixth in a series called Democracy Propaganda, and it focuses on the techniques and tactics developed from the work of Sigmund Freud, his nephew, the father of Public Relations Edward Bernays, and Walter Lippmann and proceeding Psychoanalysts and PR Propagandists. It will show how the Wilson administration formed a group called The Committee On Public Information to trick the non-interventionist American public into their sacrifice in a war that had nothing to do with them. This domestic propaganda dept used every means necessary, and hired big business PR men to form various ways to essentially brain wash the minds of the public and so, the war to end all wars, became the war that began eternal war. As Lippman put it, the quest for "World Democracy" began and its all been downhill ever since. We'll also look at numerous authors along the way, and talk about the study of group behaviors, psychological warfare, and the quest to learn how to control the minds of the masses. Join me as we go down the rabbit hole once again, far beyond the mainstream! Cheers and Blessings Support My Work: https://www.patreon.com/theoddmanout Buy Me A Coffee! https://buymeacoffee.com/theoddmanoutVenmo Tips - @theoddmanoutCash App Tips - https://cash.app/$theoddmanout The Odd Man Out Merch Store At Bonfire: https://www.bonfire.com/store/the-odd-man-out/ TeeSpring: https://theoddmanout.creator-spring.com/All Links: https://linktr.ee/_theoddmanoutOddman Rumble: https://rumble.com/user/TheOddManOut
It's a woman owned business that brings the arts to Chicago...and it's celebrating a major milestone this year. WBBM's Lisa Fielding has this week's Made In Chicago.
It's a woman owned business that brings the arts to Chicago...and it's celebrating a major milestone this year. WBBM's Lisa Fielding has this week's Made In Chicago.
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!We've all read the real estate headlines, both positive and otherwise. So, what's really next in retail real estate? There's nowhere left to expand: Occupancy in quality centers is running 96 to 97 percent in desirable locations. It's a landlord's market with store openings continuing to outpace closures by roughly 2:1. And capital is still flowing into retail real estate and property tech despite negative headlines. Join Shelley with real estate experts Stephanie Cegielski, Vice President, Research and Public Relations of ICSC and Steve Morris, Founder of ASG as they reveal how retail real estate is operating from a position of strength driven by limited supply, disciplined development, and sustained demand for high-quality space. They discuss how retailers are competing aggressively for high-quality space, consolidating footprints, leveraging data-driven site selection, and designing stores to support omnichannel convenience rather than pure browsing. While landlords currently hold leverage, lease structures are becoming more flexible and collaborative. Mixed-use, wellness, value retail, and data-enabled decision-making are defining the next phase of physical retail growth. Listen and learn what to expect in real estate as developers up their game in delivering the services and experiences customers want.Special Guests: Stephanie Cegielski, Vice President, Research and Public Relations of ICSC and Steve Morris, Founder of ASGFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)
This is not just one podcast. It's a feed with two.First is Stories and Strategies with Curzon Public Relations. A weekly show hosted by Doug Downs and Farzana Baduel. Every Tuesday, we tackle the real work of public relations. The strategy behind the stories. The decisions behind the headlines. No fluff. No profiles. Just the issues shaping modern communications.Also in this feed is The Week UnSpun. A live, weekly look at global news through a public relations lens. Hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors. Streaming every Friday at 10 a.m. Eastern, 3 p.m. UK time. With the audio released later the same day.Two shows. One feed. Follow now, and stay ahead of the story.Support the show
This is the main event of Molly's Top PR Wins and Fails of 2025 series, recorded live on Substack (aired Friday, December 19) and built around the stories that truly owned the year: culture-war outrage that turned into real market impact, celebrity reputations getting torched (sometimes by their own silence), late-night becoming a political battleground, and the kind of persona erosion that turns “brand equity” into “lawsuit energy.” If you listened to Part Two (ranks 10 through 6), this episode is the payoff: sharper, bigger, and way messier in the best possible way.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
What do you say when there's nothing to say?Most workplaces think they handle grief through policy, a few days of bereavement leave, a checklist, and a quiet expectation that people will return “ready” to work. But grief doesn't follow policy. It walks back into the office with someone long before they're prepared, reshaping their focus, their energy, their confidence and their sense of safety. And while HR manages the paperwork, it's the hallway conversations, the team dynamics, the awkward silences and the well-meaning but painful clichés that shape a grieving person's real experience. That isn't an HR problem. That's a communications problem.And yet almost no one prepares for it. Teams don't know what to say. Leaders fear saying the wrong thing. Colleagues avoid eye contact because they're anxious, not uncaring. In this episode, grief expert Cindy Lang shows why communication is the most powerful support any workplace can offer, and how simple, compassionate language can make the difference between someone feeling invisible and someone feeling understood. Listen For4:11 Why Is Grief First a Communications Issue, Not Just HR's Job?6:45 What Is the “Three-C Model” for Grief-Informed Communication?8:05 How Does Grief Physically and Emotionally Impact a Person at Work?14:51 What Small Act of Kindness Made the Biggest Impact After Loss?19:29 Answer to Last Episode's Question from Marc WhittGuest: Cindy LangWebsite | Facebook | Instagram Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show
Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt Publishing, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Joell Myescha is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/african-american-studies
Who's in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt Publishing, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media. Joell Myescha is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations. Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press). Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
WMAL GUEST: ROMA DARAVI (Vice President of Public Relations at the Trump-Kennedy Center) on the Name Change WEBSITE: Kennedy-Center.org READ: Kennedy Center to Be Renamed ‘Trump-Kennedy Center,’ White House Says Where to find more about WMAL's morning show: Follow Podcasts on Apple Podcasts, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Friday, December 19, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.
The old playbook of "buy ads, rank for keywords, and wait for patients" is failing. According to Paige Velasquez Budde, CEO of Zilker Media and author of The Strategic Business Influencer, we've entered an era of "corporate suspicion." Trust in institutions is at an all-time low, while trust in individuals is skyrocketing. For health and wellness organizations, you can no longer rely on your company brand alone. AI Search Demands Leader Visibility Patients now find health providers through AI platforms like ChatGPT, not just Google. Budde calls this Generative Engine Optimization (GEO). Unlike traditional SEO, AI platforms prioritize trust and credibility over keywords. "You've gotta earn trust, people to people. It's no longer people to logo," Budde emphasizes. When AI aggregates answers about wellness clinics, it searches for verified, authoritative sources—leaders who are visible, cited, and trusted. "If you are thinking you can pay your way to AI discoverability, that is not the case right now," says Budde. If you hide behind a corporate logo, AI platforms may overlook you entirely. A lack of personal visibility "is actually hurting you." PR Outpaces Traditional SEO Today, "It's no longer the loudest one that wins, it's the most trusted." While SEO remains relevant, Public Relations and Micromedia build trust faster with both AI algorithms and human patients. You don't need CNN. Niche channels carry more weight. Budde distinguishes between "Name Brand" media like Forbes and "Micromedia"—industry podcasts, niche blogs, and influencers. She estimates "about 60% or more [of AI citations] come from true journalistic content." Without media coverage, you're invisible to the algorithms defining search's future. When featured on a respected podcast or blog, you borrow their trust through "Authority by association." Health practice owners get discovered and trusted faster than by publishing on their own blog alone. Audit Your Digital Presence You don't need a million followers. You simply need to influence the right 500 people. Treat your digital presence like a passport—verified and accurate. Google yourself in Incognito Mode. Search your name in ChatGPT and ask, "Who is [Your Name]?" If AI doesn't know you or the information is wrong, you have a discoverability problem. Ditch stock photos. Authenticity builds trust. "Throw stock images out the door as much as you can," Budde advises. Use photos of you in action—leading a class, speaking to patients, or teaching. Think Like an Editor Stop thinking like a marketer and start thinking like a media outlet. Budde suggests a specific content mix to keep audiences engaged without burning them out on sales pitches: 40% News-Driven: Commentary on headlines and new health studies 40% Relationship-Driven: Interviewing peers and partners (creating a "win-win") 20% You-Driven: Your personal story and promotional material Don't build your house on rented land. Social media algorithms change constantly. Use your social media and PR wins to drive traffic back to assets you control: your website, your email list, or your podcast. In this podcast you'll learn: Why AI search and GEO make individual leader visibility critical for health and wellness organizations How PR, micromedia, and thought leadership strategies can help wellness and health practice owners Actionable steps health and wellness leaders can take to elevate their credibility and create a durable reputation EPISODE RESOURCES: Website LinkedIn ZilkerMedia
Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)
Todd Shapiro, CEO of Manhattan and Long Island based Public Relations Firm, joins John Catsimatidis & James Flippin as they substitute for Sid Rosenberg, to discuss a variety of topics with radio hosts from 77 WABC. Shapiro provides updates on Mayor Adams, currently traveling for business, and reflects on the positive state of New York City, highlighting reduced crime rates and bustling activity at Penn Station post-COVID. The conversation also includes light-hearted banter about personal anecdotes such as Shapiro's towed car and humorous reflections on Jewish and Greek cultural practices. Shapiro praises the radio station's success and its hosts' significant influence, mentioning their participation in a White House Christmas party, and ends with a nod to an upcoming book party for Dr. Siegel. Learn more about your ad choices. Visit megaphone.fm/adchoices
India's rural areas are developing at an extraordinary rate, and it poses both challenges and extraordinary opportunities to rethink development at a large scale. Across the OECD, over nine in ten households are now connected to the Internet, but in rural regions connectivity still lags behind, with only about 89% of rural households having even a basic broadband connection. https://www.oecd.org/en/publications/2024/11/oecd-digital-economy-outlook-2024-volume-2_9b2801fc.html India reflects these contrasts in its own way, but the speed of change is remarkable. Over the four years ending in December 2024, internet penetration in rural India surged from 59% to 78%, a jump that outpaced urban growth, which rose from 77% to 90% over the same period. https://telecom.economictimes.indiatimes.com/news/industry/indias-rural-subscribers-to-primarily-drive-arpu-growth-in-fy26-crisil/121130745 Recorded live from the OECD Rural Development Conference in Rio de Janeiro, Shayne MacLachlan speaks with Shahid Iqbal Choudhary, Secretary to the Government in the Department of Rural Development and Panchayati Raj, about how India's fascinating track-record of rural transformation can offer practical lessons to policymakers everywhere. Tune in to hear how one of the world's most dynamic rural transformations is unfolding and what it means for the future of development. Dr. Shahid currently serves as Secretary to the Government, Department of Rural Development and Panchayati Raj (Local Self-Government). Over the course of his distinguished public service career, he has held several key leadership positions, including Secretary, Tribal Affairs, J&K Government; CEO, Mission Youth J&K; Managing Director, Skill Development & Livelihood Initiatives; and multiple tenures as District Development Commissioner/District Magistrate in Srinagar, Rajouri, Bandipora, Leh, Udhampur, Kathua, and Reasi. He has also served as Additional Secretary in the Chief Minister's Office, Director, Information & Public Relations, Managing Director, J&K Tourism Development Corporation, Additional Secretary, Planning & Development, Special Officer, Relief & Reconstruction Leh, and SDM Nowshera. Internationally, Dr. Shahid is recognized as a resource person on mobile indigenous communities, transhumance, and migration. He is a member of the UN Working Group for the International Year of Rangelands and Pastoralists and has represented India in international collaborations on pastoralism and migratory indigenous peoples in Albania (2021), Ethiopia (2021), and Italy (2022). As Public Affairs and Communications Manager, Shayne engages with policy issues concerning SMEs, tourism, culture, regions and cities to name a few. He has worked on a number of OECD campaigns including “Going Digital”, "Climate Action" and "I am the future of work". **** To learn more, visit OECD Latin American Rural Development Conference www.oecd.org/en/events/2025/11/…nt-conference.html and the OECD's work on Rural Development www.oecd.org/en/topics/policy-i…l-development.html. Find out more on these topics by reading Reinforcing Rural Resilience www.oecd.org/en/publications/re…e_7cd485e3-en.html and Rural Innovation Pathways www.oecd.org/en/publications/ru…s_c86de0f4-en.html. To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/ To keep up with latest at the OECD, visit www.oecd.org/ Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters
On the latest SUPERSTAR SCORES edition of Smack Talk, John Cena's career is given a 1-100 ranking in terms of Ring Skills (Athleticism and Psychology), Mic Skills (Charisma and Character), Appearance (Physique and Entrance), Behavior (Backstage Professionalism and Public Relations), and Crowd Reaction (Popularity and Credibility).
Send us a textIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to learn more!Meet Our Guest:Our episode guest is Carla Johnson, keynote speaker and Innovative Architect at Think Labs. She's the author of “RE:Think Innovation” and has helped companies like Amazon, Dell, Intel, and Hilton embrace change and generate stronger ideas.Five things you'll learn from this episode: How breakthrough ideas form and why you must push past the obviousHow to turn “no” into momentum and a steady flow of stronger ideasWhy curiosity mattersHow the “What I Like” and “What I Wish” method improves ideasHow fresh perspectives transform PR and communication Quotables“We all like interesting things. We like stories that are clever, that are memorable, and the more memorable you make that story, the easier it is for somebody to share.” — @Carla Johnson“The beautiful thing about that whole process of coming up with the ideas, sharing the ideas and socializing them, talking about what they could look like, doesn't mean that you'll need that idea right now. But every corporate communicator, PR person, media relations person has needed an amazing idea at a drop of a hat.” — @Carla Johnson“People come to our profession for answers on how to solve something, or ‘How do I tell the story?' Or ‘How do I fix this situation?' But oftentimes, this diabolical need to answer the question really limits the creativity and innovative thinking that we're able to put into it.” — @Carla Johnson“When we hear about creativity and innovation, the term we always hear is about connecting the dots. And what we don't think about is in order to have dots to connect, we have to collect those dots.” — @Carla Johnson“If we have unlimited resources, we better be creative and responsible with those resources.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Carla JohnsonCarla Johnson helps organizations break out of conventional ways of thinking. She helps teams think bolder so they can create massive momentum and deliver a bigger impact much faster. She's the author of 10 books, including the bestseller “RE:Think Innovation.” She's worked with companies like Amazon, Dell, Intel, and Hilton on embracing change and welcoming new ideas. All of this has helped them transform their businesses, get people excited about the work they do every day, and deliver a level of results they never imagined possible. Guest's contact info and resources:@carlajohnson.co on InstagramCarla Johnson on FacebookCarla Johnson on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Todd Shapiro, CEO of Manhattan and Long Island based Public Relations Firm, joins John Catsimatidis & James Flippin as they substitute for Sid Rosenberg, to discuss Bruce Blakeman's announcement to run for governor in New York State next year. Shapiro emphasizes Blakeman's strong Republican support base in Nassau and Suffolk counties, arguing that this area is crucial for any GOP victory in New York. He praises Blakeman as a relentless and popular figure in the Republican party. The discussion also touches on Governor Hochul's stance on MAGA, her political decisions, and the overall state of politics in New York City. Learn more about your ad choices. Visit megaphone.fm/adchoices