Podcasts about Public relations

Broad term for the management of public communication of organizations

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Best podcasts about Public relations

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Latest podcast episodes about Public relations

Confident Communications
The Anatomy of a Royal Fallout: The PR Behind the Prince Andrew Statement

Confident Communications

Play Episode Listen Later Nov 5, 2025 29:50 Transcription Available


This episode goes behind the polished words of Buckingham Palace to unpack the public relations machinery that managed the downfall of Prince Andrew.In October 2025, King Charles III formally removed all of Andrew's titles and evicted him from his Windsor residence.On the surface, it looked like accountability.But beneath the royal phrasing lay a carefully timed communications plan.We'll walk through the anatomy of that plan: how one resurfaced email reignited the scandal, how two precisely timed statements reframed it, and how the Palace's language turned a personal disgrace into an institutional act of duty.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

The Roundtable
11/5/25 RT Panel

The Roundtable

Play Episode Listen Later Nov 5, 2025 88:59


The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are public policy and communications expert Theresa Bourgeois, Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, and Dean of the College of Emergency Preparedness, Homeland Security and Cybersecurity at the University at Albany Robert Griffin.

On Top of PR
Common mistakes publicly traded companies make when working with the news media – Mark Basch

On Top of PR

Play Episode Listen Later Nov 4, 2025 64:24


Send us a textIn this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.Tune in to learn more!Meet our guest:Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements.Five things you'll learn from this episode:1. Consequences of companies mishandling bad news2. Best practices for publicly traded companies to work effectively with journalists3. Why preparation and anticipation are key to effective media interactions4. Why understanding media evolution is critical for PR5. The difference between embargoes and advance news, and how to use them strategically Quotables“When something is happening, it's a good idea to preemptively get together with the key people and have a response ready because one of the things that could happen in today's world is the story is going to be posted online and nobody is ready to respond.” — Mark Basch“Clever is great, but it better be accurate.” — Mark Basch“The headline … is designed to get you to read the story but also should tell you what the story is.” — Mark Basch“If you want to make this newsworthy, if you want to get media coverage about your company, its success and its growth, we've got to have credible indicators of how quickly you are growing.” — Jason Mudd“Always prepare, always assume the worst, and have proper preparations.” — Jason Mudd“Have a plan, but have a plan in case the plan fails of what you're going to do secondarily.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Mark BaschMark Basch is a seasoned business journalist who's covered publicly traded companies for decades. His reporting focuses on economics, business trends, manufacturing, real estate, and unemployment, drawing regularly from data releases and press statements.Guest's contact info and resources:Mark Basch on LinkedInAdditional resources:The best and worst media relations efforts from public relations professionalsHow to speak with clarity and authority during a crisis11 crisis management tactics to avoid or prepare for a PR disasterThe 4 R's of media relatSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

The Thoughtful Entrepreneur
2307 - How Generative Engine Optimization Is Transforming the Future of PR with Veracity's Amy Rosenberg

The Thoughtful Entrepreneur

Play Episode Listen Later Nov 3, 2025 16:24


Mastering Modern PR in the Age of AI: Expert Insights from Amy Rosenberg of VeracityIn an era where AI and digital media are rewriting the rules of communication, modern PR demands more strategy, agility, and authenticity than ever. In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Amy Rosenberg, Founder and President of Veracity, to explore how small businesses and PR professionals can adapt to today's fast-changing media landscape. Amy shares actionable tactics for building credibility, leveraging AI, and crafting stories that truly resonate with audiences.The Future of PR in a Digital-First WorldAmy explains that public relations has shifted from focusing solely on press releases and media placements to building holistic brand visibility across multiple platforms. In today's fast-changing world, credibility and consistency are the new currencies of PR success. She introduces the emerging concept of Generative Engine Optimization (GEO)—the process of optimizing your brand's presence not only for Google but also for AI-driven search tools like ChatGPT. By creating high-value, trustworthy content, brands can ensure they show up in AI-generated responses that influence decision-making.For small businesses, Amy offers practical ways to take control of their own PR efforts. She encourages using editorial calendars to time pitches with industry trends, focusing on earned media rather than paid placements, and telling authentic, human-centered stories. Even without a large budget, entrepreneurs can make an impact by consistently sharing relevant insights and staying connected to their audience's needs.Amy emphasizes that while technology like AI is transforming PR, the human element remains irreplaceable. Storytelling, emotional intelligence, and relationship-building still drive meaningful visibility and trust. By blending smart digital strategies with authentic communication, brands can thrive in an AI-powered, content-saturated world.About Amy RosenbergAmy Rosenberg is the Founder and President of Veracity, a Portland-based public relations and digital marketing agency. With over two decades of experience, Amy helps organizations and PR professionals navigate modern media through strategic communication, training, and her acclaimed book A Practical Guide to Public Relations for Businesses, Nonprofits, and PR Leaders.About VeracityVeracity is a PR and digital marketing agency specializing in strategic communications, media relations, and reputation management. The firm empowers businesses and marketing leaders to build credibility, enhance visibility, and connect meaningfully with their audiences. Learn more and access free resources at www.veracityagency.com/.Links Mentioned in This EpisodeAmy Rosenberg on LinkedInVeracity WebsiteKey Episode HighlightsPR success in 2024 depends on credibility, consistency, and digital visibility.Generative Engine Optimization (GEO) is the next evolution of PR and SEO strategy.Small businesses can leverage editorial calendars and strong storytelling to earn coverage.Earned media delivers more long-term value than paid placements.AI tools are powerful, but authentic...

USC Annenberg #PRFuture Podcast
Relevance Report 2025: Sports

USC Annenberg #PRFuture Podcast

Play Episode Listen Later Nov 1, 2025 31:49


Season 7, Episode 1 — "Relevance Report 2025: Sports"As the 2025 Relevance Report launches, this debut episode brings together three leading voices in communication to reflect on how sports mirror the industry's biggest transformations — from AI and media disruption to purpose-driven storytelling.Guests:Jennifer Stephens-Acree — Founder & CEO, JSA PartnersKirk Stewart — USC Professor, Former Nike VP of Global CommunicationsMaryanne Lataif — SVP, Corporate Communications, AEGHost: Fred Cook, Director, USC Center for Public RelationsDiscussion BreakdownThe Rise of Women's Sports — 0:02Brand Sponsorship and Cultural Momentum — 3:00The “Bro Culture” and Camaraderie in Women's Leagues — 5:00College Athletics and NIL Impact — 8:30The Transfer Portal and Fan Loyalty — 10:30Technology and the Fan Experience — 17:20Immersive Storytelling in Live Events — 19:30Celebrity Athletes and Media Power — 22:20The Future of PR in Sports — 25:40Sports as the Great Unifier — 29:10Key Insights1. Women's Sports Are Leading a Cultural ShiftJennifer Stephens-Acree spotlights the boom in women's sports as both a cultural and commercial movement, where authenticity, storytelling, and activism have become the foundation for fan connection and brand relevance.2. College Athletics Is at a CrossroadsKirk Stewart critiques the financial and ethical complexities of college athletics, from billion-dollar NIL deals to constant roster turnover. His forecast: a new model resembling the NFL, with athletes eventually recognized as employees.3. Technology Is Reimagining the Fan ExperienceMaryanne Lataif reveals how AEG is revolutionizing live events with personalization tools, spatial audio, and real-time audience data, turning spectators into participants and deepening emotional connections to teams and artists.4. PR's Expanding Role in SportsThe panel agrees that communicators are now central to shaping sports narratives — from athlete storytelling to immersive digital fan engagement — as PR bridges data, creativity, and cultural relevance.5. Sports as a Unifying ForceIn an era of division, the guests identify sports as one of the last remaining shared spaces that bring people together, a reminder of PR's power to connect communities through emotion and experience. Production CreditsA production of the USC Annenberg Center for Public Relations at the University of Southern California.Host: Fred CookExecutive Producer: Ron AntonetteSeason 7 Producers: Joe Carreon and Anvi MahajanProduction: Camille Culbertson, Jack Gisler, Toma BattinoEditorial: Joey Cha, Ivan Feng, Natalie Lopez, Grace An, Emmy SnyderSocial Content: Angelina Tran, Hailey EvansGrowth: Van Luu, Shaan DhaliwalLinksFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.Download the 2025 Relevance Report at annenberg.usc.edu/relevance

Stories and Strategies
Rebranding Climate: Alarmism vs. Optimism in PR

Stories and Strategies

Play Episode Listen Later Oct 31, 2025 21:28 Transcription Available


What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode.  Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week's most buzzworthy stories, from Bill Gates' controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon's AI-framed mass layoffs and what that messaging means for employer branding.  They also take a wildly entertaining detour into Italian politics where ex-lovers are facing off at the polls, with leaked documents and social media drama in full swing.  Add in royal baseball cap faux-pas and you've got a sharp, witty, and deeply PR-savvy breakdown of the week's biggest headlines. Listen For:58 Is Bill Gates backtracking? Or just reframing climate change?7:54 How is Amazon using AI to spin layoffs as progress?13:43 How does branding tie into an Italian political scandal?16:05 What if your opponent knows all your political secrets?19:26 Did Prince Harry's hat choice betray Canada?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

Literatur Radio Hörbahn
Frau Goethe liest (FGL) - "Wir dachten, das Leben kommt noch" von Elisabeth Sandmann – Rezension

Literatur Radio Hörbahn

Play Episode Listen Later Oct 31, 2025 9:06


Frau Goethe liest (FGL)"Wir dachten, das Leben kommt noch" von Elisabeth Sandmann – Rezension(Hördauer ca. 9 Minuten)Elisabeth Sandmann gelingt mit Wir dachten, das Leben kommt noch ein feinfühliger Roman über Mut, Loyalität und die Last des Schweigens. Zwischen den Fronten des Zweiten Weltkriegs und den Nachwirkungen im Jahr 1990 entfaltet sich auf zwei Zeitebenen ein Netz aus Erinnerung, Schuld und dem Wunsch nach Wahrheit.Eine Rezension von Heike Stepprath.Sprecherin Heike StepprathHat Ihnen diese Rezension gefallen, mögen Sie vielleicht auch diese Sendung.Schnitt: Jupp Stepprath, Realisation: Uwe Kullnick Ich heiße Heike Stepprath und blogge unter Frau Goethe liest. Vor wenigen Jahren habe ich mich zum Studium von Public Relations entschlossen und das mit meiner Vorliebe zur Literatur verbunden. Mein Bücherregal ist mit Belletristik, Krimis, aber vor allem historischen Romanen gefüllt. Lesen ist bei mir eine Tagesroutine, die auch an stressigen Tagen unbedingt dazu gehört. Rund 120 Bücher lese ich jährlich und davon werden 80 rezensiert. Zum Austausch mit anderen Lesebegeisterten nutze ich liebend gerne Leserunden, Blogtouren, und Interviews. Artikel und Berichte über Veranstaltungen ergänzen das Thema rund ums Buch. Häufig habe ich Gelegenheit, Autoren zu treffen und mit ihnen Podcasts aufzunehmen.

Ash Said It® Daily
Episode 2131 - Eric Yaverbaum on the AI Marketing Backlash

Ash Said It® Daily

Play Episode Listen Later Oct 30, 2025 16:31 Transcription Available


In this exclusive interview with Eric Yaverbaum, CEO of Ericho Communications and author of the definitive bestseller Public Relations for Dummies. Yaverbaum dissected the central paradox in marketing today: why are major brands rejecting AI in their advertising, even as the tech industry pours billions into automation? Yaverbaum explained that this “anti-AI” trend is not a technological rejection, but a highly strategic public relationsmove. It's a response to a deep-seated crisis of consumer trust and a sophisticated way to achieve competitive advantage in a hyper-digital world. The Core Paradox: Consumer Trust and the Anti-AI Trend Yaverbaum asserts that while AI promises efficiency, public sentiment reveals a massive gap between corporate adoption and consumer comfort. Consumer trust in AI is low, with many expressing anxiety over deepfakes, job displacement, and data misuse. * Public Sentiment: Brands like Polaroid and Heineken are actively responding to this skepticism. For example, Polaroid's viral slogan, “AI can't generate sand between your toes,” taps into a public yearning for tangible, human-produced experiences and authenticity. * Strategic Rejection: Rejecting AI is the smartest new counter-cultural marketing strategy. It positions a brand as authentic, human, and a champion against digital fatigue, creating an immediate, clear competitive distinction in a crowded market. The PR Crisis Connection: Labor and Trust A significant driver of the AI marketing backlash is the negative news cycle connecting rapid automation with mass layoffs (e.g., Amazon's cuts). * Distancing the Brand: Brands using "human-made" campaigns are intentionally distancing themselves from the negative labor narrative associated with rapid automation. This is a crucial PR move to maintain a positive ethical image and soften the perception of C-suite-driven cost reduction. * Credibility & Misinformation: The proliferation of deepfakes makes the promise of human creativity a non-negotiable asset. For consumers struggling to discern real content from AI-generated content, a brand that explicitly champions human effort becomes a trustworthy, credible harbor. Crisis Management: The 'Public Relations for Dummies' Tactic Drawing from his expertise, Eric Yaverbaum offered essential crisis communications advice for companies facing a PR nightmare (e.g., an AI mistake or layoff fallout): 1. Lead with Human Value: Pivot the narrative back to human contribution and transparency. 2. Take Meaningful Action: Sincere apologies are insufficient. Companies must demonstrate concrete steps to invest in their human workforce and stakeholders. 3. No Empty Promises: Every public decision must align with stated core values to prevent hypocrisy accusations that can destroy long-term reputation. Future Outlook: Will Public Sentiment Slow the AI Boom? Yaverbaum concluded that the backlash has the power to reshape the conversation, forcing companies to be more cautious and transparent about their use of automation. While the momentum of the technology itself may be too great to stop entirely, this shift in consumer behavior and preference will force a necessary industry-wide correction, making authenticity the most valuable asset in the modern digital economy. Ash Brown: Your Ultimate Guide to Inspiration, Empowerment & Action Looking for a motivational speaker, authentic podcaster, or influential media personality who can spark your journey toward personal growth? Meet Ash Brown — a dynamic American powerhouse known for her uplifting energy, relatable wisdom, and unwavering commitment to helping others unlock their full potential. Ash is a:

Zaprojektuj Swoje Życie
Zaczynała od fugowania płytek na budowie. 10 lat później sprzedała globalny startup. Joanna Drabent

Zaprojektuj Swoje Życie

Play Episode Listen Later Oct 30, 2025 74:41


Jak wygląda "życie po exicie"? Joanna Drabent, współzałożycielka Prowly, w szczerej rozmowie opowiada o kulisach budowania startupu SaaS od zera, aż po jego sprzedaż międzynarodowemu gigantowi Semrush.Joanna podczas rozmowy dzieli się swoją niezwykłą historią - od kompletnej niepewności, co chce robić w życiu, przez ciężką pracę fizyczną na Cyprze, po przypadkowe wejście do świata PR i założenie własnej agencji.W rozmowie z Maciejem Joanna Drabent ujawnia:

Brands, Beats & Bytes
Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

Brands, Beats & Bytes

Play Episode Listen Later Oct 30, 2025 79:44


Album 7 Track 20 - Brands, Meet Humanology w/Ivan JuzangIn this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:Leading with purpose, not money.Building emotional connection between brands and audiences.Balancing data-driven strategy with empathy and integrity.The importance of humanology in brand and marketingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

The PR Week
The PR Week, 10.30.2025: Beth Cleveland, Praytell

The PR Week

Play Episode Listen Later Oct 30, 2025 41:59


We only have treats for our listeners on this Halloween edition of The PR Week podcast. This week's guest is Beth Cleveland, the new CEO of Praytell. She talks about transitioning into the top role at the agency, the changing worlds of both the media and PR firms, how her shop is using AI and much more. Plus, the biggest marketing and communications news of the week, including third-quarter earnings from Omnicom PR Group and FTI Consulting, prominent people moves and a preview of coverage of the New York City Marathon.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Confident Communications
PR Meets Politics: Cheryl Hines Learns the Kennedy Spin

Confident Communications

Play Episode Listen Later Oct 29, 2025 16:35 Transcription Available


When your marriage becomes a media strategy, what do you say—and what do you not say?In this episode, Molly McPherson breaks down Cheryl Hines' carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.But was it authenticity or choreography?Molly dissects:The Kennedy family's long history of narrative controlHow Hines framed her marriage as a story of trust and composureWhat her phrasing reveals about modern political spouse PRThe difference between personal grace and public messagingWhy sometimes the smartest media move is saying less (with confidence)Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

Amplify Leadership Podcast Shorts with Harrison Painter
Predictive SEO: Rank Content Before You Publish with AI

Amplify Leadership Podcast Shorts with Harrison Painter

Play Episode Listen Later Oct 29, 2025 37:10


AI is fundamentally shifting the landscape of SEO. Are you worried about how to get your website ranked in the age of generative AI?In this breakthrough interview, Stephen Heitz, Chief Innovation Officer at LaVidge, reveals the cutting-edge concept of Predictive SEO. Learn how he's pioneering the use of AI to forecast content ranking before it's even published using proprietary technology like Market Brew and its "digital twin" of a search engine. What You'll Learn: * The end of the old-school discovery journey and the shift in user behavior due to AI tools searching better than humans. * Why search engine optimization is more important than ever, even as paid traffic declines. * The new strategic combination: SEO, Public Relations, and Reputation Management to get authoritative statements about your brand. * The "work slop" problem: how low-effort AI content has destroyed the value of traditional content marketing and why authenticity is key. * How the Market Brew platform uses Particle Swarm Optimization to model a search engine's 35 algorithms and predict content performance in real-time. * Why focusing on strategy and business outcomes is the only way to thrive in the new AI-driven marketing landscape. About the Guest: Stephen Heitz is the Chief Innovation Officer at LaVidge, a top advertising agency in Phoenix, Arizona. He's a Forbes Best of the Web honoree for pushing the boundaries in Martech and won Innovator of the Year. Host: Harrison Painter - AI Adoption Strategist - AI Expert TrainerPodcast: AI for Everyone Podcast - AI Rockstars Interview Series #PredictiveSEO #AIinMarketing #FutureofSEO #ContentStrategy #DigitalTransformation #MarketBrew

Ultimate Sports Show
Black Queens' Bonuses Fully Settled by Government - Bagbara Tanko, Sports Ministry PR Head

Ultimate Sports Show

Play Episode Listen Later Oct 29, 2025 215:06


I can confirm that the government has fully paid the Black Queens' bonuses, with each player receiving about $9,000. - Bagbara Tanko, Head of Public Relations, Ministry of Sports and Recreation

ADOM SPORTS PAGE 2
Black Queens bonuses paid following 2026 WAFCON qualification

ADOM SPORTS PAGE 2

Play Episode Listen Later Oct 29, 2025 30:03


Bagbara Tanko, Head of Public Relations, Ministry of Sports and Recreation has confirmed that the Black Queens' bonuses have been cleared following their qualification for the 2026 CAF Women's Africa Cup of Nations (WAFCON).

The Spill
Nicole Kidman's Public Divorce ‘Revenge' Against Keith Urban

The Spill

Play Episode Listen Later Oct 28, 2025 27:47 Transcription Available


Our favourite new pop star Olivia Dean has broken records recently, and we can’t get her catchy tunes out of our heads, so what led to her star-making turn? Let's talk about it.Plus, all your favourite celebs gathered at Vogue World: Hollywood this week, and here are all the moments you might have missed. Not sure what Vogue World is? Allow us to (kind of) explain.And what do Nicole Kidman, Katy Perry, and Jessica Alba all have in common? They have all successfully navigated their divorces into a powerful PR move, with a side of public revenge.LISTEN: Want the low down on Nicole and Keith's divorce? Find out The Most Shocking Detail From Nicole Kidman’s Divorce Document THE END BITS Our new podcast Watch Party is out now, listen on Apple or Spotify. Support independent women's media Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik and Ksenija Lukich Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Stories and Strategies
Flattered to Death: The AI Sycophant in the Room

Stories and Strategies

Play Episode Listen Later Oct 28, 2025 24:43 Transcription Available


We live in a moment where artificial intelligence can write our emails, plan our meetings, even give us life advice. But here's the problem: these systems are often too agreeable for our own good. They're less like truth tellers and more like digital echo chambers. They nod along, validate our choices, and tell us exactly what we want to hear. To use an outdated term… GenAI is too often like a Yes Man.In this episode we're looking at the rise of sycophancy in generative AI, the tendency of machines to flatter us instead of challenging us. What does this mean for employees, for leaders, and especially for communicators who rely on AI as a tool? And how do we make sure our AI mirrors are giving us clarity, not just compliments? Listen For3:49 Is ChatGPT too nice for our own good?6:55 Can AI flattery mislead leaders?8:52 Do AIs just tell you what you want to hear?14:36 Is generative AI breaking social unity?20:45 Answer to Last Episode's Question from Mark Lowe Guest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileLink to Tina's LinkedIn article on The Danger of Sycophancy in GenAICheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

The BeanCast™ Marketing Podcast
0794-The BeanCast: The Blue Jays Just Let You In?

The BeanCast™ Marketing Podcast

Play Episode Listen Later Oct 27, 2025 62:45


This Week: Farrah Bostic, Saul Colt and Colby Vogt join Bob to discuss WPP's AI initiative for SMBs, whether "slop" is part of the plan, OpenAI's Atlas browser, why consumers still prefer short videos, plus this week's #FairFailFoul.

The Roundtable
10/27/25 Panel

The Roundtable

Play Episode Listen Later Oct 27, 2025 76:59


The Roundtable Panel: a daily open discussion of issues in the news and beyond. Today's panelists are Preceptor in Public Speaking, Strategic Communications, and Public Relations for the Faculty of Arts and Sciences at Harvard University Terry Gipson, Professor of Government at Dutchess Community College and President of the World Affairs Council of the Mid-Hudson Valley Dr. Karin Riedl, and Political consultant and lobbyist Libby Post.

The Built World
David Whitaker - President & Chief Executive Officer, GMCVB

The Built World

Play Episode Listen Later Oct 27, 2025 92:10


Hailing from the Napa Valley of Onions, Vidalia, Georgia, David Whitaker joins us over a glass of Bendersky Reserve Scotch to share his remarkable journey.David first arrived in Miami in the 1980s, where his introduction to the city was anything but smooth. He was mugged at gunpoint his first Friday in town, and then carjacked the following week. Undeterred, he stayed, built his career, and eventually rose to become the President & CEO of the Greater Miami Convention & Visitors Bureau. We get into the growth of the city, and how he is marketing our city to the rest of the world. Along the way, David held leadership roles in Chicago and Toronto, served on the executive staff of the United Way of Miami-Dade, and earned his bachelor's degree in Mass Communication & Public Relations from the University of South Florida.Connect with usWant to dive deeper into Miami's commercial real estate scene? It's our favorite topic and we're always up for a good conversation. Whether you're just exploring or already making big moves, feel free to reach out at info@builtworldadvisors.com or give us a call at 305.498.9410. Prefer to connect online? Find us on LinkedIn or Instagram - we're always open to expanding the conversation. Ben Hoffman: LinkedIn Felipe Azenha: LinkedIn We extend our sincere gratitude to Büro coworking space for generously granting us the opportunity to record all our podcasts at any of their 8 convenient locations across South Florida.

The PR Week
Keeping score, a podcast presented by Allison Worldwide

The PR Week

Play Episode Listen Later Oct 27, 2025 27:19


Featuring:Shane Arman, SVP, head of US Sports, Allison WorldwideIn 2010, many comms pros studied “The Decision” — LeBron James' highly anticipated announcement of which team “he'd be taking his talents to.” Fifteen years later, he had everyone on pins and needles awaiting “The Second Decision,” which ended up being the launch of an ad campaign with cognac brand Hennessy. Many had opinions on this, more critical than complimentary. During conversation with PRWeek's Gideon Fidelzeid, Arman opines on what the fallout would likely be for James and the brand. In doing so, he highlights what comms pros can take away from this episode.And that is just the start of this game. The WNBA. Emerging sports leagues. NILs. Pickleball — we know you're playing it. Everyone seems to be. All are discussed at length with Arman — all with a focus on the valuable comms lessons to be gleaned from each.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jackson Lucas Impact Real Estate Podcast
Beyond the Resume Podcast with Sarah Berman (Constructing a PR powerhouse)

Jackson Lucas Impact Real Estate Podcast

Play Episode Listen Later Oct 27, 2025 36:29


YouTube: https://youtu.be/fUiwpBCzMrw • Spotify: https://bit.ly/4oUQ62rIn this episode of Beyond the Resume, hosts Chris Papa and Lisa Flicker sit down with Sarah Berman, Founder and President of The Berman Group, one of the leading public relations firms in the real estate and construction industries.Sarah shares how her early studies in urban planning led her into the fast-paced world of communications, ultimately inspiring her to launch her own firm nearly 20 years ago. She opens up about what it takes to build a PR powerhouse—from crafting compelling client stories and navigating industry challenges to cultivating a company culture rooted in hard work, empathy, and excellence.This conversation is packed with insights on entrepreneurship, brand building, client trust, and leadership, offering valuable lessons for anyone looking to make an impact in real estate or communications.Chapters(02:10) From Urban Planning to Public Relations(04:35) Building a PR Powerhouse from the Ground Up(07:00) What It Takes to Succeed in PR(09:45) Earning Trust and Managing Tough Clients(12:20) Finding a Niche: PR for Construction & Real Estate(15:00) Growth Through Reputation and Referrals(18:00) Balancing Family, Leadership, and Entrepreneurship(19:00) Building Culture and Empowering a Team(22:00) Optimism and Innovation in Real Estate(25:40) Most Memorable Projects and Partnerships(29:10) Mentorship, Hiring, and the Next Generation of PR(33:00) Advice for Future EntrepreneursYouTube: https://youtu.be/fUiwpBCzMrwSpotify: https://bit.ly/4oUQ62rApple Podcasts: https://apple.co/3I3nkG9Web: https://www.jacksonlucas.com/podcast/sarah-berman

Stories and Strategies
The Mamdani Effect: Can TikTok Win a Mayoral Race?

Stories and Strategies

Play Episode Listen Later Oct 24, 2025 22:48 Transcription Available


Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?  This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.  Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? From Alberta, Canada… a Teacher's Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? Listen For:34 What makes Mamdani a standout communicator?3:10 Can Mamdani's social strategy work outside NYC?10:00 What's the real impact of the Omnicom-IPG merger?14:55 Is Alberta's $30/day tactic good PR or spin?18:49 Are PR communities key in turbulent times? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Brands, Beats & Bytes
REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven

Brands, Beats & Bytes

Play Episode Listen Later Oct 23, 2025 73:05


REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim's Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! Please enjoy this track and learn about a variety of topics highlighted by:• “You can only tie me in honesty, you can't beat me”• TV 3.0• Changing jobs, you start over, they don't know who you are and they don't care- best way to handle it…• Being a student of it all, always…• Where you are says a lot about who you are#timspengler #marketing #branding #advertising #media #mediamaven #m1

Irish Tech News Audio Articles
Irish students lead the way in reducing electricity as EirGrid sponsored Green-Schools energy theme relaunches

Irish Tech News Audio Articles

Play Episode Listen Later Oct 23, 2025 2:29


An Taisce Green-Schools is bringing its energy theme back to primary and secondary schools across the country this academic year, thanks to its continued partnership with EirGrid, operator and developer of Ireland's electricity grid. Plans for this year's programme were unveiled at an event in Adamstown Community College, Dublin, with plenty of exciting events due to be held across the country over the coming months to enable young people to expand their awareness around energy conservation. To date, over 3,000 schools have been awarded the energy flag since the beginning of the Green-Schools programme in 1997. In the last academic year, 2,200 students and 123 schools engaged in events including regional workshops consisting of hands-on activities, artwork and experiments, which allowed them to learn more about where electricity comes from and how they can take steps to reduce energy consumption. Speaking at the relaunch, Suzanne Collins, Head of Public Relations with EirGrid, said: "We are once again proud to partner with An Taisce Green-Schools for its energy theme, reaching students in classrooms across the country as they address energy consumption in their schools and communities. "It has been so inspiring to see the engagement in the theme over the last academic year, and shows the impactful steps young people are taking in bringing about sustainable changes in everyday life. "EirGrid is proud to play a continued role in empowering the next generation as they lead the charge in energy awareness." Joanne Scott, Green-Schools Programme Manager, added: "We are delighted to relaunch the Energy Theme to schools, and are thankful that EirGrid's support is allowing us to continue with this fantastic initiative. "From our engagement with students through our previous energy workshops, there is no doubt young people are enthusiastic about leaving a positive impact on their community, and the energy theme provides and invaluable opportunity to empower them to reduce energy consumption and be part of the conversation. "We recently awarded the Green Flag to Scoil Éinne, An Spidéal, for their outstanding work on the energy theme, and we look forward to working alongside more schools as they continue their journey towards achieving their own Green Flag." During the 2023-24 school year, schools saved a combined 18 million kWh of electricity, enough to make 58 million cups of tea, due to their participation in the Green-Schools programme, proving that interest in energy is strong among Ireland's school children.

The PR Week
The state of PR: A heavyweight conversation, a podcast sponsored by Edelman and Omnicom PR Group

The PR Week

Play Episode Listen Later Oct 22, 2025 44:44


Featuring:-Richard Edelman, CEO, Edelman-Chris Foster, CEO, Omnicom Public Relations Group“PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR to “steal the moment.”In a conversation moderated by PRWeek VP, editorial director Steve Barrett, the two industry titans continually validated those sentiments as they touched on myriad topics. Those include AI, misinformation, COVID-19's impact still being felt today, the rise of earned media, the current era of radical transparency, trust, the evolving nature of agency-client conversations, the importance of podcasts and much more.And, yes, the two tennis enthusiasts both shared some lessons they continue to learn on the court that helps them lead their firms and the industry. A rare opportunity to hear from two true PR giants. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Action Catalyst
Release Yourself, with Mickie Kennedy (Public Relations, News, Promotions, Business)

The Action Catalyst

Play Episode Listen Later Oct 21, 2025 26:26 Transcription Available


Mickie Kennedy, PR expert and the founder of eReleases, a leading press release distribution service, dives into why press releases aren't just for the big boys, how to create the best one for maximum attention, and what to do in a damage-control setting, plus shares his “3% rule”, and explains how even local press can net BIG wins for your business.Mentioned in this episode:The Puppet Masters Playbook is available now at https://www.amazon.com/dp/B0DXB4VKBHPuppet Masters Playbook / Jonathan Graves

The Outdoor Biz Podcast
EP 532 Navigating Change: Outdoor Media Evolution and Green Product Legislation with Scott Kaier

The Outdoor Biz Podcast

Play Episode Listen Later Oct 21, 2025 40:17


Scott Kaier makes his second appearance on the show today. You can his first vist way back on episode 232 in August 2020. As President of Formidable Media, Scott helps a select group of clients build their brands globally through tailored marketing services—public relations, custom content, paid media, and social support. As Senior VP at Green Threads DPP, Scott also leads efforts around the EU's upcoming Digital Product Passport (DPP) legislation, guiding companies through compliance and integration. His specialties include textiles, sustainable materials, performance fabrics, and the outdoor industry. Show Notes You ever have that moment where you realize you've been playing the game backwards? That was me, mid-career, sitting in a glossy outdoor brand office with beautiful gear… that nobody wanted to write about. What Happened: I didn't come from some Madison Avenue ad agency. I started in bike shops — greasy hands, mismatched gear, and an obsession with adventure. I wasn't chasing media hits, I just wanted to be around people who got it. Fast forward a few years, I'm deep into PR for top-tier outdoor brands, working with media, crafting stories, and yet… I'd see some products completely flop in the press while others (less exciting, in my opinion) stole the spotlight. At first, I took it personally. Like, why aren't they seeing the story here? But here's what I learned: the best stories aren't the ones brands tell about themselves — they're the ones that resonate. Principle: Outdoor brands often fall in love with their products, not their audience. They get caught up in their idea of what's newsworthy, forgetting that real stories aren't about features — they're about connection. And connection comes from authenticity, timing, and meeting people where they are. Transition: Most outdoor brands are struggling not because they don't have great gear, but because they're telling stories no one is listening to. The market has changed. What worked in the golden age of trade shows and glossy magazine spreads doesn't fly in today's fragmented media world. And while your product might be sustainable, your message might not be. That's why this week's podcast episode is such a wake-up call for brand leaders trying to stay relevant. Scott Kaier dives deep into what the outdoor industry gets wrong (and right) about media, storytelling, and brand strategy — and what's coming next with EU digital product passports and sustainability compliance. Call to Action: Still wondering why your product isn't getting the attention it deserves? That's the pain. Getting ghosted by media, confused by content trends, feeling like your message gets lost? That's the agitation. Scott's been on both sides — agency and in-house — and he shares the mindset shift that changes everything. That's the solution.

On Top of PR
Corporate Gifting Done Right with The Expressory's CEO Jamie Shibley

On Top of PR

Play Episode Listen Later Oct 21, 2025 40:49


Send us a textIn this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.Tune in to learn more!Meet Our Guest:Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategies. She's a best-selling author and recognized expert in strategic gifting and relationship marketing, with insights featured on “Entertainment Tonight” and Forbes.com.Five things you'll learn from this episode:1. Strategic and themed gift giving for internal and external audiences2. How to redefine “gifting” beyond presents3. The three emotional pillars that build strong business relationships4. Ethical considerations and best practices for corporate gifting programs5. Why systems and consistency are essential to meaningful engagement Quotables“To form a relationship with somebody, that person needs to feel three things. They need to feel that you understand them, they need to feel that you validate what's important in their world, and they need to feel that you care.” — Jamie Shibley“You recognize that it's not only the people that you already know and have some sort of relationship with. It's about nurturing the ones you want for the long term as well.” — Jamie Shibley“When your vendor partners feel valued and seen, they will work harder for you.” — Jamie Shibley“Sometimes a gift is your smarts. Sometimes a gift is just something that's simply helpful to someone so you don't have to spend. The budget does not matter.” — Jamie Shibley“We would be better off not sending a gift or not sending a note card to somebody if it has something that has a negative unintended consequence or ramifications.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Jamie ShibleyJamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating business growth and profitability in the post-COVID era lies in your ability to maintain personal connections and build emotional loyalty in your relationships. Jamie is the best-selling author of “Relationship-First Strategic Engagement” and is widely respected as a market leader. Her work has been featured on “Entertainment Tonight” and Forbes.com.Guest's contact info and resources:Jamie Shibley on LinkedInThe Expressory website“Relationship-First Strategic Engagement” bookRecorded: June 23, 2025Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Grit & Gravitas
Purpose in Every Pour: Nour Coffee's Mission to Change the World

Grit & Gravitas

Play Episode Listen Later Oct 21, 2025 33:42


In this episode of Grit & Gravitas, Anne and Anne sit down with Kait Gillis, Owner of Nour Coffee, and Sara Firestone, VP, Community and Public Relations, Members 1st Federal Credit Union, for a conversation that blends business with deep purpose.   Inspired by her daughter, Nour, who has Down syndrome, and driven by the reality that over 70% of people with disabilities are unemployed, Kait built a workplace where individuals with neurodiversity and typically developing peers work side-by-side, serve the community, and find belonging.    “I couldn't change who Nour is because Nour is a perfect, beautiful angel, but I could try to fix the world for her a little bit,” Kait shares. With a strong financial relationship and support from Members 1st, Nour Coffee has become a true third space, sourcing from local, small businesses and now Kait has launched a nonprofit, Nouri's Place, to foster social connection and family resources.   The conversation covers growth and grit beginning with Kait's path from Wall Street to workforce inclusion, to business vitamins about staffing and product standards that match the mission. You'll also hear about recognition from PA Governor Josh Shapiro and First Lady Lori Shapiro, and Kait's invitation to join PA's Workforce Development Board. As Members 1st proudly watches Nour flourish, Sara says, “I have the good fortune of seeing the good that's happening in our community every day.”   “I think as more folks are exposed to the benefits of employing somebody with a disability, the timeliness, the desire to work, the never calling off, never showing up late—it's really beautiful,” says Kait. 

Kiss My Aesthetic Podcast
237. Building Buzz: Luxury Public Relations with Suzanne Droese

Kiss My Aesthetic Podcast

Play Episode Listen Later Oct 21, 2025 46:00


What happens when PR meets packaging and design? Suzanne Droese spills dives into the key points behind brag-worthy launches, why women have the ultimate business superpower, and how luxury is so much more than just a high price tag. Her and Michelle discuss into how to nail first impressions, land that coveted press mention, and why sweating the small stuff makes your brand unforgettable. Ready to be the buzz everyone's talking about? Press play!   Suzanne Droese is a seasoned PR powerhouse with over 20 years of experience building influential connections between brands and the media. As principal of Droese Public Relations, she leads strategic partnerships and communications for a portfolio of iconic clients including Casa Dragones Tequila, Lucchese Bootmaker, Auberge Resorts Collection, and Gucci. Recognised by Forbes as one of America's Best PR Agencies and The PR Net's Top 100, DPR thrives under Suzanne's leadership and her signature blend of style, precision, and media savvy. She also co-founded Estate Five Media, a leading talent management agency bridging top creators with global brands, and continues to champion women in business through public speaking and advocacy. ------------------------ In today's episode, we cover the following: The superpowers of women in PR and business Client relationships and the discovery process Suzanne's Avenue 8 Cocktails case study on the PR side Managing client expectations What PR is vs. what people think it is How has PR changed over the years and where it's headed What clients should know before engaging with PR agencies The lack of common culture What luxury means and changing the definition of luxury branding Balancing agency culture and personal branding Knowing your 'why' before meeting a PR team The politics inside of the PR world ---------------------- RESOURCES: Check out MKWCC's case study on Avenue 8 Cocktails Episode 235: Concierge Branding & Community Branding with FRG Real Estate Episode 163: Bumble's Rebranding Fail and Other Marketing Flubs ----------------------- Guest info: To learn more about Suzanne and Droese Public Relations, follow her on Instagram and Facebook @DroesePR and visit their website, DroesePR.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Art Pays Me
Jaclyn Cummings, Entrepreneur and Publicist

Art Pays Me

Play Episode Listen Later Oct 21, 2025 41:48


Jaclyn represents fast-growing, people-focused competitive brands who are addressing the evolving consumer market. She tells stories across all media platforms for partners in industries spanning art, fashion, beauty, health & wellness, Consumer packaging goods, technology and home. Most notably having worked with Vega, Saje Natural Wellness, Russell Wilson and Ciara's fashion brand The House of LR&C, and Lyft as the first hire for the rideshare brand in British Columbia. She can be described as someone with the competitiveness of an alumni basketball player with the curiosity of a writer and aspiring disco DJ who brings big ideas to brands that do good work and win.

How I Made it in Marketing
Public Relations and Marketing: Don't underestimate the soft sell (podcast episode #154)

How I Made it in Marketing

Play Episode Listen Later Oct 21, 2025 39:53 Transcription Available


Some of the best conversations I have with my kids are during filler time. Not the quality time you hear hyped up – just a side conversation over breakfast, or driving to an errand, or putting together Ikea furniture.Marketing and public relations can be the same. Instead of focusing all this attention on forcing a customer to take an action, give them value in other ways and naturally bring up your product. Like this episode's guest's story about selling insurance by bringing owls and foxes to schools.  It's not an aggressive sales pitch, it's the side conversation.Which is why a key lesson for this episode's guest is – ‘don't underestimate the soft sell.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Kelly Coulter, head of marketing, Private Advisor Group [https://www.privateadvisorgroup.com/].Private Advisor Group has $35.2 billion in advisory assets under management. Coulter leads a small but mighty team of five at the investment service firm, a team located all across the country.Lessons from the things she madeLearn from your mistakes and “let it go”Preparation is the key to successCollaboration is powerfulInvest in your mental healthDon't underestimate the soft sellDon't be afraid to ask for helpAI Executive LabJoin us for AI Executive Lab: Transform billable hours into scalable AI-powered products [https://www.eventbrite.com/e/ai-executive-lab-transform-billable-hours-into-ai-powered-products-tickets-1777237287569] on Thursday, October 23rd at 2 pm EDT.Discussed in this episodeMarketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61) [https://marketingsherpa.com/article/interview/marketing-leadership]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://marketingsherpa.com/article/interview/CMO]DTC Ecommerce: Your worst friend is still better than your best marketing (podcast episode #132) [https://marketingsherpa.com/article/interview/DTC]Marketing Mentorship: 10 digital marketing lessons your fellow marketers learned from their mentors [https://marketingsherpa.com/article/best-practice/mentorship]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Stories and Strategies
Is Attention the New Currency in Public Relations?

Stories and Strategies

Play Episode Listen Later Oct 21, 2025 24:46 Transcription Available


Is attention the new currency? Politicians, brands, influencers, even your neighbor's viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?Listen For5:14 What is attention as a commodity in PR?8:48 How has the attention economy changed branding?11:22 What can PR learn from politics?14:05 Are we paying too much for lost attention?17:51 Are attention spans shorter or content louder?18:53 Answer to Last Episode's Question from Richard BagnallGuest: Mark Lowe, Third CityWebsite | Email | X | Instagram | YouTubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

IABC International Podcast
Mind the Gap: 2025 Global Communication Report Recap

IABC International Podcast

Play Episode Listen Later Oct 21, 2025 49:44


This episode of PodCatalyst is brought to you by IABC'spartners at the USC Annenberg Center for Public Relations at the University of Southern California. Provided by the PRFuture podcast, this episode features host Fred Cook in conversation with Matt Tidwell, member of the IABC International Executive Board, Barby Seagal and Victoria Hamilton from Zeno Group, and USC Fellow David Michaelson.Together, the group unpacks the findings of the 2025 GlobalCommunication Report: Mind the Gap, that USC developed in partnership with IABC and Zeno Group. The communicators discuss insights from more than 1,000 PR professionals across the globe and weighs in on how AI, hybrid work, generational shifts, influencer culture, and polarization are transforming the communications landscape. Thank you to Fred Cook and the USC Annenberg Center forPublic Relations for their partnership with this report and for providing this insightful conversation to the IABC audience. ++++++++++++++LINKS EpisodeMind the Gap: 2025 GlobalCommunication ReportGenerational Divides on AI, Media,and Polarization Are Shaping the Future of PRIt's Not Just You — GenerationalDivides Are Impacting PR and CommsConnectWith IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisitIABC Online https://www.iabc.com/ https://www.iabc.com/catalyst

Health Nonprofit Digital Marketing
The Power of Monthly Giving with Dana Snyder

Health Nonprofit Digital Marketing

Play Episode Listen Later Oct 17, 2025 39:32


In this episode of Health Nonprofit Digital Marketing, Spencer sits down with Dana Snyder, a renowned monthly giving strategist, to explore the transformative power of recurring donations for nonprofits. Discover how monthly giving programs can provide consistent cash flow, foster long-term donor relationships, and empower organizations to achieve their strategic goals. Dana shares insights from her experience, including practical tips for optimizing donation pages and nurturing donor communities. Whether you're a nonprofit leader or a digital marketer, this episode offers valuable strategies to enhance your organization's impact. Tune in to learn how to turn donors into lifelong partners. About the guest You can often find Dana Snyder in her favorite sweatshirt and comfy pants reading books with her daughter, or drinking a glass of cabernet to wind down after the week with her husband and labradoodle on the couch bingeing Suits!  Dana grew up in Sarasota, FL, and graduated from The University of Central Florida in 2010 with a Bachelors in Advertising and Public Relations. Her love for philanthropy started as a college student, working on the exec board for Knight-Thon, our largest student-run philanthropy supporting our local Children's Miracle Network Hospitals. Ever since, she has traveled coast-to-coast working in the Big Apple and Los Angeles working with American Idol, Movember, Dress for Success, The Television Academy, and many more. Resources Podcast: https://positiveequation.com/podcast/Non Profit Pro: https://www.nonprofitpro.com/Fortune: Nonprofits: You'll miss them when they're gone: https://fortune.com/2025/09/07/nonprofits-youll-miss-them-when-theyre-gone/Her book Monthly Giving Mastermind: https://positiveequation.com/bookThe Picnic Project: https://www.picnicproject.org/overviewUnreasonable Hospitality: https://www.unreasonablehospitality.com/#TheBookJoin her Monthly Giving Slack Community: https://positiveequation.com/monthly-giving Contact Dana Website: https://www.monthlygivingsummit.com/LinkedIn: linkedin.com/in/danarsnyder/

It's No Fluke
E251 Bill Zimmerman: Penn State is Developing a 13-Credit Content Creator Certificate

It's No Fluke

Play Episode Listen Later Oct 17, 2025 42:44


Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He's the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content and the Creator Economy, a new course launching Penn State's content creator certificate program. Prior to teaching, he worked as a newspaper reporter and public relations professional in higher education. He also holds the Accreditation in Public Relations.

Chatter that Matters
Judy Lewis - What If?

Chatter that Matters

Play Episode Listen Later Oct 16, 2025 39:27 Transcription Available


Many people dream of owning their own business and being their own boss, especially today when careers can be suddenly disrupted by tariffs or technology. I would encourage those who dream to also do. Judy Lewis is my guest this week, and she doesn't follow paths; she creates them. An inductee into the Marketing Hall of Legends and co-founder of Strategic Objectives alongside her sister Deborah Weinstein, they have redefined what it means to build with purpose. Their campaigns have received every PR honour, as well as recognition from the United Nations for promoting social change. Judy shares her story and how vision, grit, and a simple “What if?” mindset enabled her to leave the corporate world and establish one of the world's most respected public relations agencies. Stay tuned for my three key takeaways, and then ask yourself, What if I applied Judy's lessons in life to my own life?   To find out more about RBC's Women of Influence Awards:  https://www.womenofinfluence.ca/rbc-cwea/      

Brands, Beats & Bytes
REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brands, Beats & Bytes

Play Episode Listen Later Oct 16, 2025 85:45


REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca BlakeBrand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out! 

The Coffee Hour from KFUO Radio
Advent and Christmas with CPH

The Coffee Hour from KFUO Radio

Play Episode Listen Later Oct 15, 2025 13:17


Are you looking for great resources for Advent and Christmas at church and at home? Elizabeth Pittman (Director of Public Relations for Concordia Publishing House & Concordia Gospel Outreach) joins Andy and Sarah to talk about the resources available from CPH for Advent and Christmas this year, including, "Every Heart Prepare - Preaching, Worship, and Children's Christmas Service," Wise Men Seek the Savior, Christmas Water Reveal Activity Book, and My First Christmas: A Touch and Feel Bible Story. Find these and more Advent and Christmas resources at cph.org! As you grab your morning coffee (and pastry, let's be honest), join hosts Andy Bates and Sarah Gulseth as they bring you stories of the intersection of Lutheran life and a secular world. Catch real-life stories of mercy work of the LCMS and partners, updates from missionaries across the ocean, and practical talk about how to live boldly Lutheran. Have a topic you'd like to hear about on The Coffee Hour? Contact us at: listener@kfuo.org.

The PR Week
The PR Week: 10.15.2025 - Matt Brown, PR Newswire

The PR Week

Play Episode Listen Later Oct 15, 2025 38:08


Is the press release back and better than ever? Some experts are making that case, thanks to the emergence of AI and large language models as a search tool. Joining the podcast this week to talk about that topic and much more is Matt Brown, president of PR Newswire, who discusses the marked increase in PR pros using AI for their jobs, which has benefitted press releases as an authoritative source of information. Plus, the biggest marketing and communications news of the week, including General Motors bringing together its marcomms departments under Lin-Hua Wu, why brands need to get in shape now for the World Cup and a major departure from Burson. And don't forget: it's one day to PRDecoded in Chicago.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Zig at the gig podcasts
Howard Wuelfing

Zig at the gig podcasts

Play Episode Listen Later Oct 15, 2025 120:23


Interview with Howard Wuelfing. Descenes and Discords: An Anthology https://www.diwulf.com/products/available-for-presale-descenes-and-discords-an-anthology https://www.diwulf.com Howard Wuelfing‘s career in Public Relations follows in the wake of decades of music journalism contributing to the Washington Post, Creem, Spin, Your Flesh, Forced Exposure, Boston Rock andThe Village Voice over the years. Early in his career, Howard in publised the influential D.C.-based fanzines DesCenes and DisCords. Howard also has had an active career as a musician, playing with bands, Half Japanese and The Slickee Boys as well as leading local DC twisted-pop micro-legends The Nurses, Underheaven and New Jersey's Love Pushers (featuring Jersey Beat fanzine editor Jim Testa, future Chicago Sun Times writer/author Jim DeRogatis and Crocodile Shop's Mick Hale). Howard's info:  https://www.howlinwuelf.com  

Ray Ray's Podcast
Kali Flower — From Public Relations to Music Artist & Creative Freedom (Episode 166) | Ray Ray's Podcast

Ray Ray's Podcast

Play Episode Listen Later Oct 14, 2025 35:22


Ray Ray's Podcast — Episode 166 “Kali Flower”Kali Flower, a former public relations professional turned music artist, joins Ray Ray's Podcast to talk about her evolution in the industry, the courage to pivot careers, and how she's carving her own lane in music. From helping others build their brands to finding her own creative voice, Kali shares what it means to follow purpose over position, and how authenticity drives her art. Recorded at Hello Studios Dallas, this episode is a must-watch for fans of music journeys, career pivots, and the intersection of business and creativity. Subscribe for weekly episodes featuring actors, musicians, athletes, entrepreneurs, and community leaders sharing their journeys and lessons learned. Topics & Keywords: Kali Flower interview, Dallas music artist, PR to music career, creative entrepreneurship, women in music, music career transition, authentic music stories, Dallas podcast, female artist journey, Hello Studios Dallas. Connect with Us:Instagram: @rayrays_podcastWebsite: www.rayrayspodcast.comEmail: ray@rayrayspodcast.com#RayRaysPodcast #KaliFlower #DallasPodcast #MusicPodcast #WomenInMusic #CareerPivot #CreativeJourney #AuthenticConversations

Achieving Success with Olivia Atkin
Ep 155 Achieve The Fulfillment Of A Promise with Matthew Cossolotto

Achieving Success with Olivia Atkin

Play Episode Listen Later Oct 14, 2025 32:33 Transcription Available


Achieving Success with Olivia Atkin Episode 155 "Achieve The Fulfillment Of A Promise with Matthew Cossolotto"Olivia talks personal and professional achievements with Matthew Cossolotto. Matthew is known as The Podium Pro and is an award-winning author, speaker, and former speechwriter for senior executives at global companies like PepsiCo and MasterCard, as well as for members of the U.S. Congress and NATO officials. With a mission to empower others to become more authentic, compelling, and confident speakers, Matthew shares powerful tools to help people go from stage fright to stage delight. His book, The Joy of Public Speaking, recently won the 2024 Maincrest Media Book Award in Business Communications and PR. Through his coaching and personal empowerment programs, Matthew helps audiences tap into their full potential by transforming habits and unlocking the power of promise.Join Olivia every Tuesday as she brings on top notch guests to talk about how they are Achieving Success! Career Development Book and More at Achieving-success.comStay Connected With Us:Linkedin: https://www.linkedin.com/company/achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou can find Matthew Cossolotto:Website: matthewcossolotto.comEmail: matthew.cossolotto@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.

Stories and Strategies
What's the Point of Public Relations if You Can't Prove it Worked?

Stories and Strategies

Play Episode Listen Later Oct 14, 2025 22:44 Transcription Available


The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter.  The urgency has been with us for years, but too often the industry has not listened to its own advice.  We aren't listening to ourselves! Now, as budgets are cut and communications teams risk being sidelined, the pressure to finally get measurement right has never been greater. Richard Bagnall is recognized as one of the world's foremost experts in PR measurement, past chair of AMEC, and co-creator of the Integrated Evaluation Framework. He has worked with global organizations from NATO to the World Bank and continues to remind practitioners that vanity metrics will not protect their budgets or their jobs.  Listen For4:48 Why does PR measurement matter now?7:27 What are outputs, outtakes, and outcomes?11:41 How do you measure with no budget?14:05 What is “crawl, walk, run”?18:40 Jonathan Mast's answer to last episode's question?Guest: Richard BagnallX | LinkedIn   Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

The BeanCast™ Marketing Podcast
0792-The BeanCast: The Bots Are Lying

The BeanCast™ Marketing Podcast

Play Episode Listen Later Oct 13, 2025 59:11


This Week: Tedd Aurelius, Saul Colt, and Augie Ray join Bob to discuss Sora 2, whether social will face a "tobacco" moment, bots lying for likes, Instagram at 15, plus this week's #FairFailFoul.

Move The Ball™
Justin Goldstein: The Power of Strategic PR – Building Credibility & Growth

Move The Ball™

Play Episode Listen Later Oct 13, 2025 23:55


In this episode of the Move The Ball podcast, host Jen Garrett sits down with PR expert Justin Goldstein to discuss the evolving landscape of public relations. They explore how AI and earned media are transforming PR strategies, the importance of building credibility, and actionable tips for individuals and organizations to stand out in a crowded market. Justin Goldstein is an award-winning PR strategist and the founder of PR73, a next-generation communications agency helping brands build trust, shape perception, and drive growth through strategic storytelling. A former New York media insider, Justin has led high-impact campaigns for Uber, General Motors, AARP, and the Clinton Global Initiative. Recognized by The Drum and the Public Relations Society of America, Justin’s insights have been featured in Forbes, PRWeek, and AdAge. Episode Highlights: [1:45] – What PR really means today and why it’s more than just press releases. [4:20] – How AI-driven search is changing the value and approach to PR. [9:45] – The importance of consistency and relationship-building in media outreach. [19:00] – Actionable PR strategies for individuals and organizations to grow their brand. Connect with Justin: Website: www.pr73.com E-mail: justin@pr73.com LinkedIn: https://www.linkedin.com/in/goldsteinjustin/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Confident Communications
When Sports and Scandal Collide: Inside the Biggest Controversies and Comebacks

Confident Communications

Play Episode Listen Later Oct 8, 2025 36:45 Transcription Available


In this episode, Molly sits down with Jim Rocco and Thom Weidlich, co-authors of Sports Crisis Communications: Cases and Controversies, to explore how the worlds of sports and crisis PR collide. From Tiger Woods' redemption arc to Aaron Rodgers' vaccine controversy and Brett Favre's legal troubles, this candid conversation dissects how athletes, teams, and brands handle scandal when the spotlight turns harsh.The trio also dives into how social media, fan loyalty, and corporate interests shape the playbook for managing reputation in modern sports. Whether it's Tom Brady's conflict of interest, the NFL's uneasy dance with gambling, or the Dodgers' Pride Night flip-flop, this episode pulls back the curtain on how power, money, and morality intersect on and off the field.In this episode:Tiger Woods' image makeover: from scandal to super-dadHow Aaron Rodgers' “immunized” comment tested State Farm's crisis strategyBrett Favre, welfare funds, and the price of silence in litigation PRThe NFL's resilience (and denial) through scandal after scandalWhen betting meets ball: why gambling is the next big PR minefieldThe Dodgers' Pride Night controversy and the danger of corporate flip-floppingWhat brands can learn from Dick's Sporting Goods' values-based standWhy vulnerability (and a good apology) can save an athlete's reputationTom Brady's latest “conflict of interest” and the ethics of sports mediaAdvice for rising athletes and a few words of wisdom for Bill BelichickKey takeaway: Reputation is built long before the crisis hits. Whether you're a star athlete or a CEO, your credibility bank determines how hard you fall, and how fast you recover.The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

Health Matters
What's the Difference Between High Fructose Corn Syrup and Cane Sugar?

Health Matters

Play Episode Listen Later Oct 8, 2025 14:28


This week on Health Matters, Courtney talks with nutritionist Gabrielle Gambino and Dr. Jonathan Waitman about the role that sweeteners play in our diet, and how certain options like high fructose corn syrup and cane sugar impact our health. ___Dr. Jonathan Waitman is board certified in Internal Medicine and Clinical Nutrition. He is the course director for the nutrition curriculum and Weill Cornell Medical College. He is also the Medical Director for Specialized Nutrition Support New York Presbyterian Hospital, Weill-Cornell Medical Center. Following completion of his training in Internal Medicine he then went to Memorial Sloan Kettering Cancer Center where he completed a fellowship in clinical nutrition. He has co-authored numerous articles on the subject of obesity. Gabrielle Gambino, MS, RD, CDN, CNSC has undergraduate degrees in Clinical Nutrition and Public Relations from Penn State University. She later went on to complete her Master's in Clinical Nutrition at New York University, and obtained her specialty certification as a Certified Nutrition Support Clinician (CNSC). Gabrielle specializes in nutrition care for patients with advanced heart failure and enjoys finding novel ways to optimize patients' nutritional status before advanced therapies.___Health Matters is your weekly dose of health and wellness information, from the leading experts. Join host Courtney Allison to get news you can use in your own life. New episodes drop each Wednesday.If you are looking for practical health tips and trustworthy information from world-class doctors and medical experts you will enjoy listening to Health Matters. Health Matters was created to share stories of science, care, and wellness that are happening every day at NewYork-Presbyterian, one of the nation's most comprehensive, integrated academic healthcare systems. In keeping with NewYork-Presbyterian's long legacy of medical breakthroughs and innovation, Health Matters features the latest news, insights, and health tips from our trusted experts; inspiring first-hand accounts from patients and caregivers; and updates on the latest research and innovations in patient care, all in collaboration with our renowned medical schools, Columbia and Weill Cornell Medicine.To learn more visit: https://healthmatters.nyp.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On Top of PR
Leveraging market insights to shape PR strategy with Habitat for Humanity's Amy Dunham

On Top of PR

Play Episode Listen Later Oct 8, 2025 29:42


Send us a textOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization's global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strengthen engagement worldwide.Five things you'll learn from this episode:1. How to leverage market insights to shape and guide PR strategy2. The balance of art, science, and passion in effective strategic planning3. Practical ways communicators can advocate for audiences at the strategy table4. How messaging and strategy must stay in lockstep to maintain credibility and consistency across audiences5. How brand perception gaps create opportunities for stronger audience engagement Quotables“The human brain always absorbs things best in threes. And communications know if you've got 15 priorities, you have no priorities. When setting priorities, it has to be a clear way to say yes and to say no. If it doesn't give you the ability to say no, then it's not really helping you set a strategy.” — Amy Dunham“You can't have good communication or public relations strategy without messaging. They're in lockstep together.” — @JasonMudd9“To really stand out in PR, whatever you're doing, is to make sure you're saying things that are provocative, contrary, and have a unique point of view from what everybody else is saying because otherwise, you're just going to blend in and not stand out.” — @JasonMudd9“It's not a conversation about ‘I know better' versus ‘you know better.' It's much more about ‘Here's what the data indicates, and now here's the flexibility to be able to use it in the way that works best in your market.'” — Amy Dunham“It's really through the lens of ‘How can I add value in a way to enable their work?' rather than to direct how things should get done.” — Amy DunhamIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Amy DunhamAmy leads Habitat for Humanity's brand, marketing campaigns, and communications efforts across its global footprint in all 50 U.S. states and in more than 70 countries. Before joining Habitat in 2022, she held brand and communications roles at the NCAA, the U.S. Department of Homeland Security, and US Airways.Guest's contact info and resources:Amy (Kudwa) Dunham on LinkedInHabitat for Humanity websiteFact Fullness by Hans RoslingCrucial ConversationsAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.