David Schwab, Ph.D.

We tend to focus on macroeconomic issues that are beyond our control, such as the trade deficit and the unemployment rate. Practices should focus instead on microeconomic issues—what is going on within the four walls of the practice that they can control: Internal Marketing. Some patients do not know that you are accepting new patients. … Continue reading Podcast 5: Three Things You Can Do to Improve Your Practice

The issue of cell phone use in the dental office causes a conflict between two competing interests: the need for a total focus on the patient and the fact that we live in an electronic age where employees depend on cell phones to stay in touch with family. This podcast puts forth a common sense … Continue reading Podcast: Cell Phone Use in the Dental Office