Podcasts about internal marketing

In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring, and why the next wave of cosmetic surgery is already here. We also dive into how AI is beginning to transform aesthetic practices, and what the future holds for regenerative medicine, body sculpting, and patient care over the next few years. A fast-paced, forward-looking conversation you won't want to miss.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Summary Executive Buy-In and Influence: Matt discusses the challenges of gaining executive buy-in and influence in a mid-market SaaS company. He emphasizes the importance of aligning marketing strategies with company goals and demonstrating ROI through data-driven storytelling. This involves convincing stakeholders that marketing initiatives are not only beneficial but necessary for long-term growth. Using Data to Tell a Narrative: Matt highlights the critical role of data in shaping marketing strategies. He shares how to use data to craft compelling narratives that resonate with executives and align with business objectives. This approach helps in securing budget allocations and maintaining support from leadership teams. Navigating Hard Conversations: The episode delves into the techniques Matt uses to navigate difficult conversations, both internally and with executive stakeholders. He shares strategies for handling pushback and resistance, using empathy and clear communication to drive the right decisions and maintain alignment with long-term goals. Long-Term Growth Planning: Matt discusses the challenges of balancing short-term pressures with the need for long-term growth. He offers insights into how to maintain focus on sustainable business growth while managing expectations and demonstrating short-term wins to gain continued support from the C-suite. Budget Alignment with Business Goals: Matt provides a framework for aligning marketing budgets with business objectives, ensuring that each dollar spent contributes directly to achieving target goals. He stresses the importance of transparency and clear communication with executives to justify budget allocations and demonstrate marketing's impact on company performance. Building Internal Allies: The episode touches on how Matt builds internal allies to support his marketing initiatives. He talks about leveraging relationships and building coalitions within the organization to champion marketing's role in achieving overall business success. Matt stresses the need for comprehensive planning and contingency strategies for marketing campaigns. This includes aligning short-term goals with long-term objectives and preparing for potential roadblocks to maintain momentum and adapt quickly. Effective strategies for gaining executive and cross-departmental buy-in are highlighted. This involves demonstrating the value of marketing initiatives through data-driven storytelling, aligning marketing strategies with business objectives, and clearly communicating the impact and ROI of marketing efforts. Presenting realistic marketing budgets based on category benchmarks and Total Addressable Market (TAM) is crucial. Matt discusses how to navigate budgeting challenges by using data to justify budget allocations and showing how these budgets will contribute to growth and target achievement. Marketing in the SaaS industry comes with unique challenges, particularly in managing free and freemium models. Matt shares insights on how to effectively market SaaS products by tailoring strategies to customer needs and optimizing customer acquisition and retention efforts. Matt emphasizes the importance of leveraging data to make informed marketing decisions. This includes using tools like Google Analytics to understand traffic sources, conversion rates, and user behavior, and applying these insights to refine marketing strategies and improve outcomes.

Looking to grow your dental practice effortlessly in 2025? In this episode, Gary Bird unveils a free 12-month marketing calendar packed with ready-to-use content and templates designed to help you engage your current patients and boost production. Discover simple, cost-effective marketing strategies for the people who already love your practice and grow your business without breaking the bank.Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________We'd love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Ran Stark of Philadelphia, who has been in practice for 5 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Grady Core of Birmingham, who has been in practice for 30 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. David Turer of Pittsburgh, who has been in practice for three years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Grant Stevens, an eminent aesthetic leader and longtime friend of Influx, who has been in practice for over 30 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Tune in for the latest episode as Jeremy Reymer is joined by Lisa M. Battaglia, Founder and President of Battaglia Communications as she shares her insights on the importance of the development and execution of an internal marketing and communications strategy to drives employee engagement, retention, and safety. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Carrier Intelligence (https://www.carrierintelligence.com/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in for the latest episode as Jeremy Reymer is joined by Lisa M. Battaglia, Founder and President of Battaglia Communications as she shares her insights on the importance of the development and execution of an internal marketing and communications strategy to drives employee engagement, retention, and safety. Special thanks to the show's sponsors! DriverReach (https://www.driverreach.com) Lanefinder (https://www.lanefinder.com/) The National Transportation Institute (https://driverwages.com/) Career Now Brands (https://careernowbrands.com/) Carrier Intelligence (https://www.carrierintelligence.com/) Asurint (https://asurint.com/) Arya By Leoforce (https://leoforce.com/) Seiza (https://www.seiza.co/) Drive My Way (https://www.drivemyway.com/) F| Staff (https://www.fstaff.com/) Trucksafe (https://www.trucksafe.com/) Seated Social (https://seated-social.com/) Repowr (https://repowr.com/) If you're interested in joining the show or being a sponsor, please email jeremy@takingthehireroad.com Follow the Taking The Hire Road Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery careeer. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Brent Robinson of Salt Lake City, who has been in practice for one year. Stay tuned for the next episodes, all of which will be rolling out in rapid succession.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don't want to fall behind.The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice.Featuring Influx CEO Adam Daniells, Chief Growth Officer Max Baybak, and Alpha Aesthetic Partners CEO John WheelerGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

This episode features an interview with Stephen Gold, Chief Sales and Marketing Officer at SparkCognition (Previous), a company providing AI solutions that allow organizations to predict future outcomes, prescribe next actions, empower people, and protect assets. In this episode, Stephen discusses experimenting to find the best combination of elements to engage prospects through a long sales cycle. He also dives into the healthy tension between marketing and sales, and how he is thinking about using AI tools in his marketing. Key Takeaways:Experiment to find the right mix of tactics to engage with prospects and customers. Continue to test and tweak to find the right combination for your prospects and sales cycle. Use AI and other tools with a specific objective in mind; don't get distracted by shiny new toys with little pragmatic use. Marketers will always be challenged to demonstrate their value to their organization. Even in smaller organizations, this takes a concerted effort and CMOs would be remiss to forget the importance of internal marketing. Quote: “There's always a question, the proverbial question that hangs over marketers heads, that says, am I really getting a return on my investment? Maybe we can cut the budget and we're not going to feel the effect. And marketing, unlike other areas of the business, it's probably harder to quantify the impact because it touches so many parts of the business. Marketers are constantly, or should constantly be thinking about, how do I demonstrate to my organization, qualitatively and quantitatively, the value we bring? We work really hard to produce content internally for consumption by other executive members, by the rank and file. Who doesn't want to work at a business where the brand matters? Who doesn't want to work at a business where they're doing social good? We're a small company, approaching 400, but it's still important that you get the word out. And it's not easy. You have to put a concerted effort to do that.”Episode Timestamps:*(6:20) The Trust Tree: The importance of education *(16:35) The Playbook: Finding the combination of tactics that work*(37:08) The Dust Up: Inviting friction between sales and marketing *(39:14) Quick Hits: Stephen's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Stephen on LinkedInLearn more about SparkCognitionLearn more about Caspian Studios

Welcome back to SaaS Fuel, the podcast that ignites growth for SaaS founders and C-Suite executives. In today's episode, Jeff sits down with Dr. Masha Petrova, a powerhouse in both engineering and marketing. Masha shares her experiences from engineering to CEO, providing insights into marketing, leadership, and the tech industry's lack of diversity. We delve deep into her unique journey, failures, and resilience as she navigates the challenges of entrepreneurship. Join us as we discover the intersection of engineering and marketing, learn from Masha's valuable lessons, and gain inspiration for tackling the hurdles of the SaaS world. Key Takeaways00:00 Strategic growth over unlimited money and resources.04:16 Pricing and packaging drive viral adoption success.08:09 Mechanical engineer transitioned skills to marketing executive.10:28 Logical and systematic approach to marketing's importance.14:53 In-house creative team boosts efficiency and vision.19:52 CEO of SaaS involves diverse, intense tasks.20:58 Transitioning from technical engineering to marketing challenges.24:51 Marketing requires internal branding and global alignment.30:43 Engineering requires thorough education, no shortcuts. Limited diversity impacts access and culture.33:18 Pressure to conform to appearance vs intelligence.36:22 Engineering and science degrees are challenging.38:24 Rough process raising venture capital but exciting.43:27 Marketing leader faces challenges in company meeting.45:12 Successful meeting led to lunch conversation.50:07 Relaxing, crossing off tasks, taking it slow.Tweetable QuotesThe Importance of Budgeting in Marketing: "I think making sure that you have a budget to do what you need to do because so often in B2B technical organizations, marketing is seen as a last thing. Right? — Masha Petrova 00:21:39The Importance of Cross-Departmental Relationships: "There's a very large disconnect between the engineering development side of things, the product side of things, and marketing. Right? Because no one is bothering to build that relationship." — Masha Petrova 00:23:12Tight Relationship Between Marketing and Engineering Teams: "So building that really tight relationship with the engineering and r and d side of things and making sure that you go out of your way, to so that they go out of your way out of their way to explain what the feature means, why it's significant to the customer, and how you can present it in a way that's meaningful, interesting, relevant to the customers." — Masha Petrova 00:23:52The Challenges of Internal Marketing in a Global Organization: "A large part of your time will go to internal marketing, will go to internal branding, meaning making sure that the organization as a whole knows what your department is doing, what marketing is doing, and why it's valuable." — Masha Petrova 00:25:45"Smart Strategies for Scaling a SaaS Business": "Money alone doesn't guarantee growth. If it did, you just pour cash in and, you know, unicorns pop out the other side." — Jeff Mains 00:00:59Scaling Up Without Burning Cash: "Execute, execute, execute. Stay lean and leverage those strategies to grow efficiently even on a bootstrap budget." — Jeff Mains 00:05:50"Encouraging people that have those gifts and talents to pursue them. Yeah. And making that available to education. I think education is becoming more available, more accessible, and whether that's online, whether it's, online classes or or lots and lots of community colleges, you know, getting more traction." — Jeff Mains 00:35:11SaaS Leadership Lessons1. Cultural Sensitivity in Marketing: Masha...

In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in Meta's recent AI announcement, and more. Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible."As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging.Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against a riptide.Audrey Neff of PatientNow says that her company's platform offers a lifeline for aesthetic practices by providing an instant upgrade in efficiency. The complete suite includes an EMR alongside software solutions for practice management, patient engagement, payment processing, digital marketing, and photography.One of the features Audrey highlights in this episode is how easy it is for patients to leave reviews: "If you have horrible before and after photos, if you have zero reviews on your Google Business Profile, that is truly one of the biggest profit leaks right now. And it is something that can be fixed relatively easily with the right technology in place."Find out why creating better patient outcomes is crucial to being competitive, and learn what Audrey has to say about making sure the quality of your service is up to the quality of your practice, on this latest episode of Next Level Practices.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Marketing isn't just for customers.  Find out the best ways to hype up your company from within.  In this solo pod, I'm giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your brand's mission.  Plus, don't forget to share your ideas for the podcast with me on LinkedIn! Have questions that you want answered? Or perhaps you have an idea of the types of guests you'd like to see more of? Drop me a DM! Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.  00:00:01 - Hype Up Internal Marketing Efforts 00:01:30 - How Marketing Leaders Sell Ideas 00:09:36 - Engage with Podcast Hosts Directly Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of the HealthTech Marketing Show, guest Stacey Danheiser, founder of Shape Marketing, shares her insights on the power of internal marketing for healthcare technology marketing leaders. Danheiser emphasizes the importance of treating internal stakeholders as customers and educating them on the value of marketing in driving business success. The episode explores the differences between B2C and B2B marketing, highlighting the need for B2B marketers to demonstrate how their efforts directly impact revenue and customer acquisition. Danheiser introduces three foundational competencies for marketing leaders: understanding the role and perception of marketing within the organization, knowing customers through research and insights, and deeply understanding the business itself. Danheiser stresses the significance of investing in customer research, as it allows marketing leaders to gain credibility and influence within their organizations. By becoming the go-to expert on customer insights, marketers can position themselves as strategic partners in driving growth and success. The episode also covers the importance of creating an internal marketing plan, aligning marketing efforts to the full customer lifecycle, and investing in one's own growth and development as a marketing leader. By implementing these strategies, healthcare technology marketing leaders can unlock the full potential of their teams and demonstrate the critical role marketing plays in achieving business objectives. Listeners will come away with a deeper understanding of how internal marketing can elevate their influence and credibility, as well as practical strategies for implementing effective internal marketing approaches within their organizations. Here's a link to the scorecard: https://confidentmarketer.scoreapp.com/ Here's a link to my website/ program: https://www.shakemktg.com/ascend

On this episode of Next Level Practices, we are joined by TouchMD's President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more.Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success in his current role.More than anything, he learned that patient experience plays a critical part in running a successful practice. Thus the emphasis of the TouchMD platform: “to exceed expectations throughout the patient journey.”For example, TouchMD's consult module helps a provider create interactive presentations — including annotating and drawing on patient images, or generating custom before & after simulations. Their custom point-of-care marketing system can educate patients both about the procedure they are receiving as well as other services they may be interested in. Finally, TouchMD's photography solutions help create beautiful, consistent images of patients for consultations, before & afters, and even social media and marketing purposes.Find out more about TouchMD's revolutionary platform, and what is coming next, in this episode of Next Level Practices!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Who This Show is For and Why It's Important You're in the perfect spot if you're a subject matter expert, coach, consultant, speaker, author, or leader contemplating or already developing a Train the Trainer program. Whether you're looking to license your content to other companies or elevate your existing certification program, this episode is a goldmine for you. April Beach, the founder and CEO of the SweetLife® Company, brings her expertise directly to your journey of expanding the reach and impact of your work. With a focus on strategic content structuring, this episode is not just about creating a program but ensuring it is profitable and impactful.   What We Cover and What You Will Learn In this episode, April Beach delves deep into the intricacies of building an effective Train the Trainer program. You'll learn how to structure your content strategically to facilitate success for other trainers. This includes providing the necessary materials, such as outlines, speaking topics, benchmarks, training agendas, and the core content like PDFs, slides, and workbooks. More importantly, you will understand how to infuse your unique thinking and genius into these materials, elevating the trainers to deliver the content as effectively as you would. April doesn't stop at just content delivery; she also explores the importance of communication skills, the creation of a learning roadmap, user management, and internal marketing techniques. These insights will help trainers not only present the material effectively but also engage and inspire their audience, leading to a more impactful learning experience.   Key Takeaways Content Foundation: Understand how to break down your program into manageable parts, focusing on both the core materials and the high-level strategic thinking behind each segment. Communication and Facilitation Skills: Equip your trainers with the necessary skills to handle sensitive topics and foster engaging, productive discussions. Visual Learning Roadmaps: Create visual aids to help trainers and learners track progress and understand the journey through the program. User Management Strategies: Learn to manage and track attendees effectively, ensuring a streamlined and accountable learning experience. Internal Marketing for Buy-In: Develop materials to help trainers advocate for your program, ensuring engagement and enthusiasm from participants, particularly in scenarios where they don't have a choice in their participation. This episode is more than just a guide; it's an empowerment tool for you to elevate your program, making a profound impact while freeing you up to pursue your passions. Tune in to transform your Train the Trainer program into a dynamic, effective, and profitable venture.     For the show notes and more visit https://sweetlifepodcast.com/317   

Episode Summary: This episode features Dr. Chris Phelps, a general dentist, Amazon best-selling author, entrepreneur, and founder of Golden Goose Scheduling and Dental Membership Direct. Dr. Phelps shares his expertise in dental marketing, discussing the challenges and strategies for effective patient acquisition and practice growth. About the Guest: Dr. Chris Phelps is renowned for his contributions to dental marketing and practice management. He is an author, entrepreneur, and the brain behind several successful dental-related ventures. His book, "The Complete Dental Marketing Book," is a comprehensive guide for dentists looking to enhance their marketing efforts. Key Takeaways: Effective Marketing Strategies: Dr. Phelps emphasizes the importance of tracking marketing efforts and adjusting strategies based on data. He shares insights on how to improve patient conversion rates and the significance of messaging in marketing campaigns. Internal Marketing and Patient Referrals: The discussion includes innovative internal marketing strategies, focusing on how to encourage patient referrals effectively. Leveraging Technology and Community Platforms: Dr. Phelps highlights the use of platforms like Next Door for community engagement and patient education, demonstrating how dentists can position themselves as authorities in their local communities. Maximizing Practice Profitability: The episode covers various aspects of making a dental practice more profitable, from reducing expenses to exploring alternative investment opportunities for dentists. Why You Should Listen: This episode is a goldmine for dental professionals seeking to enhance their practice's marketing and profitability. Dr. Phelps' experience and practical advice provide listeners with actionable strategies that can be implemented immediately. Whether you're struggling with marketing inefficiencies or looking for fresh ideas to attract more patients, this episode offers valuable insights and solutions.   DPH Coaching Operational Excellence: Strategies to streamline practice operations for efficiency and growth. Team Building and Leadership: Techniques to build a cohesive team and lead effectively. Financial Management: Guidance on managing the financial aspects of a dental practice for long-term success. Personal Development: Coaching on personal growth to enhance professional performance. Visit www.dentalpracticeheroes.com to Learn more   Visit www.ColoradoSurgicalInstitute.com for more information about CE courses and get 10% off as a DPH listener!

Today Jenny welcomes Jeff Stewart, VP of Strategic Marketing at CHRISTUS Health. Jeff discusses CHRISTUS Health's strategic journey to grow brand equity through streamlining each of CHRISTUS Health's twelve distinct health systems under one united strategic vision.   Jeff offers advice for striking the right balance between consolidating marketing initiatives and finding the right partners who perform specific functions really well, as there is no single agency that can do it all really well, each has its own strengths and weaknesses.   Finally, Jeff shares his advice for marketing leaders who are tasked with consolidating teams, agencies, and initiatives. Jeff shares a “both and” strategic approach to marketing that enables CHRISTUS Health to drive a unified brand message at a large scale, while also offering unique, localized selling points for each health system within CHRISTUS Health. Connect with Jeff: https://www.linkedin.com/in/jstewart1759/ Connect with Jenny: https://www.linkedin.com/in/jennybristow/  

Welcome to The TradeMarke Podcast! In this episode, we delve deep into the world of internal marketing teams with our guest, Matt Tyner. The spotlight is on Key Performance Indicators (KPIs) and how they serve as guiding beacons for your internal marketing squad. Matt Tyner, a seasoned expert in marketing strategies, shares invaluable insights, unraveling the significance of KPIs, how to establish them effectively, and the pivotal role they play in enhancing team productivity and success. Whether you're a seasoned marketer or just stepping into the realm of internal teams, this episode will equip you with the tools to optimize your team's performance and drive results. Tune in to discover the metrics that matter and unlock the potential of your marketing endeavors!

Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute's business division.   Internal marketing brings an organization together to work on a mission toward the vision. Leah believes that the most important audience of a brand is its employees. The more these people understand and connect with an organization's brand, there will be more advocates for what the organization stands for.    Ready to dive in? Here are three key topics that Ashley and Leah touch on in this episode: 1. Why internal marketing can be an overlooked aspect of business 2. Strategies for marketing to your team 3. What it's costing you when you don't engage your team   Enjoy this conversation and let us know what your thoughts are on this episode. We are excited to connect with you! https://www.onyamark.com/

In this episode of Women in B2B Marketing, host Jane Serra speaks with Kerry-Ann Stimpson, CMO at JMMB Group and Host of The Internal Marketing Podcast. Kerry-Ann shares her journey into marketing, her passion for the field, and the challenges she's faced. She discusses the concept of internal marketing, emphasizing its importance in engaging employees and fostering a positive company culture. Kerry-Ann also talks about employee advocacy on social media, the role of internal marketing in her job, and the benefits of her personal podcast. Lastly, she shares her approach to maintaining strong relationships with her team in a remote work setting.Kerry-Ann and Jane discuss:Internal Marketing and Employee Advocacy What internal marketing is and its distinction from internal commsHow internal marketing promotes engagement, breaks down silos, and creates an emotional connection with the brandEmployee Advocacy as a RESULT of proper Internal MarketingDefining advocates and their presence in the digital spaceAllowing employees to be authentic in their content creation and sharingMonitoring and tracking employee advocacy effortsCollaboration between employees' personal passion projects and the company brandMaintaining Relationships and Connection in a Remote Work EnvironmentCreating your personal PR planKey Links:Guest: Kerry-Ann Stimpson - https://www.linkedin.com/in/kerryastimpson/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ JMMB Group - https://jm.jmmb.com/The Internal Marketing Podcast - https://the-internal-marketing-podcast.simplecast.com/

Kerry-Ann Stimpson, host of The Internal Marketing Podcast, joined us on The Modern People Leader.  We talked about the key pillars of internal marketing, why her company started an internal podcast, and how to use employee surveys to do internal marketing research. ---- (1:23) Good news stories (4:27) Kerry-Ann's career in marketing and how that led to her passion in the people space (7:05) Why she started The Internal Marketing Podcast (8:40) What JMMB does (10:50) The types of guests she's had on her podcast (12:30) What good internal marketing looks like (15:05) Why internal marketing still isn't getting the attention it deserves (19:20) The different between internal communications and internal marketing (20:58) The key pillars of internal marketing (23:02) Giving employees the tools and skills to build their personal brands (28:18) Starting your own internal podcast for your company (29:40) You don't need a fancy set up for your internal podcast (30:50) Using employee surveys to test the affinity for your brand (36:17) Auditing your recruitment process to identify people who are aligned with your mission, vision, and purpose of your brand (40:40) The CMO CPO partnership (45:15) Rapid fire questions ----

In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics.Listen in as Jennifer and Corey discuss why internal marketing is the backbone of a well-functioning practice, and find out how your practice can thrive when your team is informed and engaged.Tune in to discover: Practical strategies for implementing internal marketing using tools and resources you already haveHow to measure and report on the effectiveness of your internal marketing effortsTactics you can use to communicate with your team such as the intranet, memos, posters, TV loops, newsletters, bulletin boards, and moreTips to avoid silos within your organizationWays you can address diverse communication styles and cover your bases The role of a potential Workplace Development Committee Unlock the secrets of internal marketing and transform your team into a well-informed and engaged workforce.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINE GRITMONChristine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Adweek Podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. You can follow Christine on Twitter (@cgritmon) or on LinkedIn (https://www.linkedin.com/in/christinegritmon/?originalSubdomain=uk) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Have you ever considered the impact of internal marketing on your B2B success? In this episode of Predictable B2B Success, we have a special guest, Kerry-Ann Stimpson, who sheds light on this often-overlooked aspect. Kerry-Ann is a seasoned marketer who believes that while traditional marketing focuses on customers, it's equally important to consider your employees as brand advocates.  Join us as Kerry-Ann dives deep into the world of internal marketing, emphasizing the significance of employee engagement and advocacy in delivering on your brand promise. As the CMO of a financial services group, Kerry-Ann understands the crucial role interpersonal interactions play in the intangible world of financial services. She shares invaluable insights on empowering your employees to build strong personal brands and garner a positive customer experience.  Discover the benefits of having an engaged workforce advocating for your brand on social media and review sites. Learn how internal marketing and employee advocacy can not only improve your employer brand but also have a direct impact on your bottom line. If you're ready to unlock the potential of internal marketing, tune in to this episode with Kerry-Ann Stimpson. Some areas we explore in this episode include: Importance of internal marketing and its role in brand buildingEmphasizing employee engagement and advocacy in delivering on the brand promiseThe significance of interpersonal interactions in the financial services industryIncluding employees in the marketing process to advocate for the brandLaunching a podcast on internal marketingDifference between internal communications and internal marketingCollaboration between marketing, HR, and internal communications teams for internal marketing strategyThe importance of employee advocacy in the B2B tech spaceEmpowering employees to build personal brands on social mediaAddressing internal product issues before successful internal marketing efforts can be implemented.And much, much more.

For wellness, medspa, and fitness business owners, boosting client rapport doesn't always hinge on big ad budgets. This episode zeroes in on the art of internal plays: reigniting bonds with past clients, securing standout testimonials, and optimizing revenue avenues. From timely challenges to service adjustments, gather insights that truly set your business apart.

Your host, Sri Chellappa, talks with the CMO of JMMB Group Jamaica , Kerry-Ann Stimpson. JMMB Group is a financial institution with a core of love, that honors each person and provides opportunities for individuals to fulfil their financial goals and dreams. JMMB Group believes that there is greatness in every human being; and in the power of unconditional love to release that greatness in people. It is what still motivates them to this day to honor each person and to have the best interest of all at heart.Kerry-Ann Stimpson as the CMO has lots to share about everything she's learned over her more than 20 year marketing career. She loves sharing about internal marketing, employee advocacy, marketing strategy, social media marketing, business communication strategy, and how to navigate the ever-evolving field of marketing.To learn more about Kerry's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sri's work at Engagedly? Check out his website at https://engagedly.com/.

Ready to revolutionize your understanding of marketing and employee engagement? Tune in to our fascinating conversation with Kerry Ann Stimpson, CMO of JMMB Group and host of the Internal Marketing Podcast. Get ready to absorb her profound insights on the power of internal marketing, and how it plays a pivotal role in creating an emotionally resonant and engaging employee experience. So, don't miss out and join us for this insightful discussion. Kerry-Ann Stimpson is a marketing executive with significant experience in marketing strategy, digital marketing, social media, marketing research, branding, and marketing communications. She is also a public speaker, podcaster, and business communications coach. She believes that marketing can't be successful without, first, having strong employee engagement and brand advocacy. She has an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business. Connect with Kerry-Ann: LinkedIn: https://www.linkedin.com/in/kerryastimpson/ Podcast: https://the-internal-marketing-podcast.simplecast.com/ Episode highlights: [0:00] Intro [1:49] Diving deeper into internal marketing [4:39] Partnership opportunity to build engagement [6:55] Employee experience—what needs to be done [10:50] How did Kerry end up in internal marketing? [16:46] How to start improving employee engagement [22:26] The Internal Marketing Podcast with Kerry-Ann [24:44] How Kerry wishes to write a book [27:35] Outro Follow and Subscribe to Jimmy Burroughes LinkedIn: https://www.linkedin.com/in/jimmyburroughes/ Website: https://www.jimmyburroughes.com/ Instagram: https://www.instagram.com/jimmybleadership/ ---------- Beat Burnout - Ignite Performance is now available to download. Grab a copy now at: https://jimmyburroughes.com/book

Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach. Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won't see her on a top 100 list, but that's because she's never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context from her many years in marketing to speak about the cultural shifts that will help some firms grow and cause others to fall behind. Immediate feedback and real-time training, flattened decision making, clear career tracks and firm ambassadors are just some of the opportunities for A/E/C firms right now. As a consultant, Dawn is excited to help guide professionals through this new era of brand positioning. Links: www.ingenuitymarketing.com https://www.linkedin.com/in/ingeniusbosslady/ blog post: https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/

Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos.Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation.And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice.If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

TNT Dental creates custom websites that are search optimized. They offer a variety of other services including videography, social media, and search optimization. They have over 1600 clients and have been in business for over 20 years. Time Kelley talks to us about how important it is to use the assets you purchased AKA the existing patient base and hitting internal marketing hard after purchasing a practice in a transition. Let Tim know you saw the podcast! Contact Tim: https://www.tntdental.com/contact-tnt-dental.html (877) 317-4885 timk@tntdental.com 0:00 Intro Music 0:42 Topics & Introduction 3:09 TNT Dental & Tim Kelley 7:32 Biggest Challenges During Transition 11:34 Marketing to Inactive Patients 15:48 What Are the Assets in Marketing? 23:24 Rebranding Strategy 26:58 Internal Marketing vs External SHOW HOST INFO: As a dental buyer representative, Michael Dinsio helps dentists buy dental practices step-by-step. With over a decade of experience and more than 500 dental transactions, Michael is a key opinion leader in the dental industry. This program helps walk dentists through the process of becoming a dental practice owner via dental practice acquisitions. If you would like a free consult with Michael or would like to work with Michael in the future visit his webpage. https://www.nxlevelconsultants.com/buyer-representation.html DENTAL UNSCRIPTED HAS A WEBSITE ! ! ! Find all the content from SEASON 1: "Start Up Unscripted"... as well as SEASON 2: "Dental Acquisition Unscripted", it's all here in one spot here

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acquisition is done and offer their predictions for the medical patient acquisition and marketing landscape in the coming year and beyond.

In this episode, Kortney Harmon joins Rob Mann and Lauren Jones on the You Own the Experience podcast. In this week's episode, LJ and Rob welcome Kortney Harmon of Crelate to the podcast.The trio discusses continuing this month's conversation on building a platform from the training & development lens.Kortney's quote can best sum up the conversation:"As a staffing and recruiting industry principal, I've seen firsthand the impact of investing in technology and training. It's not just about attracting and retaining top talent; it's about creating a positive work environment and achieving better outcomes."The training trio also talks about:

Lara Krug is the CMO of the Super Bowl-winning Kansas City Chiefs. Before entering the NFL, she worked at Avon, L'Oréal, and Anheuser-Busch, where she learned the GTMs for beauty and beer weren't all that different. During the pandemic, Laura and her family moved back to her husband's hometown, Kansas City, and it wasn't long before she was contacted about being the Chiefs' first-ever CMO. They had never had a formal marketing team, so she has been working hard to build foundations and help the organization understand the role of marketing. They are more than just a team; they are a brand.In this episode, Alan and Lara discuss what it's like to start and lead marketing efforts for an organization that isn't just a business but a source of entertainment as well. Lara and her team don't just market Mahomes and the boys; they also market the concerts and other events at the stadium, youth programs, and corporate partnerships. They are essentially an internal agency working to entertain fans at every touchpoint using personalization and content at scale.In this episode, you'll learn:The role of the CMO of an NFL teamHow Lara is building the foundation for "The World's Team"The power of personalization and content at scaleKey Highlights: [01:15] What it feels like to win the Superbowl[02:30] When you win or lose, everyone sees it.[03:20] The road from Connecticut to KC[05:25] Marketing focus: it's more than just a team[07:40] Personalization and content at scale[09:30] A team, a venue, and a media company[11:00] Setting up workflows[12:30] Key Insights from the Summit[14:00] "Believe in best intent" and "progress, not perfection."[15:10] Rewarding fandom [16:00] Magic and mispronunciationResources Mentioned: Lara Krug Kansas City Chiefs Hosted on Acast. See acast.com/privacy for more information.

Most marketers learn to market to the customers while neglecting one of the most important people they need to market to. The company's employees. At the end of the day, they are the ones that embrace the culture, the core values, and the delivery of the products and services. Without employees that bought in, it is difficult to succeed. That's why in this conversation with our good friend, Kerry-Ann, we discussed the importance of Internal Marketing. Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit's Facebook Group! Facebook Instagram  Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Kerry-Ann Stimpson Listen To Her Podcast: The Internal Marketing Podcast www.KerryAStimpson.com  Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

In this week's chiropractic podcast, I talk with Dr. James Fedich from the Village Family Clinic in New Jersey. We discuss some of the ins and outs of chiropractic practice. We talk about internal marketing and the power of chiropractors being involved with their local community. We also discuss what he looks for in associates, how he handles training staff, and what red flags associate chiropractors should watch out for when deciding where to work. Let's get started. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites  

Episode brought to you by Trend & Finaloop.On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.(00:03:44) Launching diverse companies(00:06:54) Planning, enablement, iteration(00:09:49) Brand consistency & scaling(00:13:21) Strategy, assets, automation(00:15:51) Automated tools overview(00:18:50) Retrospective survey benefits(00:21:50) Systematizing & automation(00:24:20) Automating launch process(00:28:40) Information hierarchy & iteration(00:31:16) Tips for successful launchShownotes powered by Castmagic Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDerek Osgood - Founder & CEO HaveIgnitionRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated 

Building an online business (or any business) takes marketing…there is no shock there. So while this podcast blends the strategy and energetics in business, marketing is one of those strategies.  We don't often cover marketing tips in this podcast, as a dedicated topic, so this week I'm bringing on a special guest, Bec Chappell to be our expert marketer.  Except, in this episode, a no B.S. take on how to stand out with authentic marketing as purpose led businesses.  Together we co-create a beautiful conversation on the importance of going inside and connecting with your WHY when working on our marketing. Ready to do marketing you love as it starts with YOU? ✨ Want to build a sustainable, burn out free business? GET THE FREE GUIDE ✨ KEY EPISODE TAKEAWAYS  What is marketing? How are marketing and advertising different The danger of comparing your marketing with big brands like Coca Cola or Virgin Why it is difficult to market a brand externally if you don't align with it internally The importance of your WHY for your marketing  SHOW RESOURCES  LEARN more about Bec - HERE FOLLOW Bec on Instagram - HERE   CHECK the book recommendation mentioned in the podcast: The Surrender Experiment by Michael A. Singer - HERE Download the FREE guide to building business foundations and say no to burn out - HERE BUILD the business foundations now - HERE FOLLOW me on INSTAGRAM - HERE FREE tools and guides to support your journey - HERE  CHECK out the blog for this episode (uploaded every Thursday) - HERE Join the FREE FACEBOOK COMMUNITY - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.   Bless it be.  With love, Laetitia!  ABOUT THE GUEST Bec Chappell is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business.    With over 14 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, she knows a thing or two about planning and executing strategies that work. Her why is to remove the stress and overwhelm; and demonstrate that marketing strategies don't need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency. She lives in Sydney where she loves to trail run, swim, and spend time with friends and family she is always seeking out new experiences and new adventures and is a dog mum to pooch Toby.

In this episode, Dr. Addison Killeen, breaks down his three favorite gifts to give to patients, and how he took his practice from startup to max capacity over three years. Giving your patients a gift on their first visit or when referring to their friends is a great way to stand out from the crowd! Dr. Killeen goes on to show that it is important to find a balance between gifts that are too costly and gifts that don't provide enough value to patients. In his practice, he likes to give out one of three gifts: an affordable but nice bottle of red or white wine, a stainless-steel mug, or a t-shirt with the updated graphics or design of the month. He points out that sometimes putting in up to 15% of revenue towards internal marketing might be the push that you need to get rolling!Listen in on today's episode to catch Michael and Addison's conversation on the power of gifting and other internal marketing strategies!‍You can reach out to Dr. Addison Killeen here:WebsiteHis Books ‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer‍‍‍Dandy | The Fully Digital, US-based Dental Lab‍For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !‍‍Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!ORClick here to get 2 FREE MONTHS with Mango Voice‍Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/‍Thank you for supporting the podcast by checking out our sponsors!

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal‍‍In this episode, Xana Winans, from Golden Proportions, breaks down the key points to call tracking and learning which aspects of calls really move the needle. Xana notes that many offices have fallen victim to the million-dollar marketing mistake: not answering or tracking calls. With only 40% of calls into practices being converted to patients on average, it is more important than ever to hone your team's phone skills and have coverage at popular times of day. Just increasing your call conversion ratio from 40% to 50% can make a significant impact, bringing in $250,000 in revenue for an average practice!Catch this week's episode with Xana to dive into patient conversion, phone skills, and popular patient call times!‍You can reach out to Xana Winans here:Golden Proportions WebsiteGolden Proportions FacebookInstagram: @goldenproportionsmarketing‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍

(If you DO want to work with Your Virtual Consult, be sure to mention this podcast/ episode!)Reach out to Your Virtual Consult here: https://offers.yourvirtualconsult.com/thedentalmarketerJoe is offering 70% off the initial setup fee for anyone from this podcast this November! (just mention our podcast name)‍‍In this episode, Joe Chickerillo, from Your Virtual Consult, shows us his best practices for pre-qualifying patients and making sure you are getting the right ones inquiring on treatment options! Joe teaches us the differences between active and static marketing, and how each has a place in your practice. Sometimes your marketing efforts bring in lots of new leads, but the leads coming in are still unsure about financial options, insurance, or the specific procedure. When these patients need more information, making your call to action a "learn more" button rather than a "contact us" button can help pre-qualify and educate them before reaching out. Joe also dives into the importance of video explanations of procedures, payment plans, and what to expect. With a national average of 41% case acceptance in the US, the video funnel process performed by Joe and Your Virtual Consult more than doubles this average at 89% case acceptance.‍Drop in for this week's MMM with Joe Chickerillo to hear more on pre-qualifying patients and more!‍You can reach out to Joe Chickerillo here:Your Virtual Consult Website‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer‍‍‍Dandy | The Fully Digital, US-based Dental Lab‍For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !‍‍Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!ORClick here to get 2 FREE MONTHS with Mango Voice‍Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/‍Thank you for supporting the podcast by checking out our sponsors!‍

(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!)Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name)In this episode, Shane Simmons, from Crimson Media Group, brings up some important points on internal marketing and how to set up a successful community event! Shane suggests planning an annual event for your patients where you provide food, games, and fun giveaways. He notes that it does not have to be anything wildly expensive or extravagant and it will pay off in the long run. Building rapport with your patient-base through events encourages them to invite friends and family to your office. As with most things, consistency is key here! If you keep at it with fun annual events, it will bring your dental community together over time.Listen in on Shane and Michael's conversation here to pick up the latest tips on event planning and internal marketing!‍You can reach out to Shane Simmons here:Crimson Media Group WebsiteFacebook: https://www.facebook.com/crimsonmediamarketing/‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Our Sponsors & Their Exclusive Deals:CARESTACK | Cloud-Based Dental SoftwareSCHEDULE A FREE DEMO TODAY!Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee!Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer‍‍‍Dandy | The Fully Digital, US-based Dental Lab‍For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm !‍‍Mango Voice | The best VoIP phones for small business with top software integrations & in-house customer support.Click here for Mango Voice's completely FREE startup package!ORClick here to get 2 FREE MONTHS with Mango Voice‍Emitrr | The Complete Customer Engagement Solution (that drastically reduces no-shows)Emitrr is giving all of our viewers & listeners an amazing exclusive deal, to schedule a free demo with Emitrr, visit our link here! https://emitrr.com/the-dental-marketer/‍Thank you for supporting the podcast by checking out our sponsors!‍