Denim Dudes

Our recent collaboration with the wonderful guys at Project trade show and their Blue Room initiative enabled us to address some of the big themes effecting the denim industry right now: sustainability, story-telling, marketing, social media and the definition of premium. In this episode we talk to Michael Williams of Paul & Williams and A Continuous Lean about the future of marketing: as the control switch is being flipped to Gen Z, how do brands shift their marketing strategies to remain relevant in a noisy world?

As the control switch is being flipped to Gen Z, how do brands shift their marketing strategies to remain relevant in a noisy world?

For our third instalment with Project trade show and their Blue Room initiative enabled us to address some of the big themes effecting the denim industry right now: sustainability, story-telling, marketing, social media and the definition of premium. In this episode we talk to Adriana Galijasevic about Sustainability and Scalability: How can today's big-box brands navigate their own complex supply chain to create a safer jean for tomorrow?

How can today's big-box brands navigate their own complex supply chain to create a safer jean for tomorrow?

We've been meaning to start a podcast for a few years now and our recent collaboration with the wonderful guys at Project trade show and their Blue Room initiative enabled us to start the ball rolling. This series looked at some of the big themes effecting the denim industry right now: sustainability, story-telling, marketing, social media and the definition of premium. In this first episode we talk to Sean Le Quang about customisation.

How is customisation evolving in the era of digital technology and the micro-maker?