Full Cycle Product Development

In this episode, I teach you how to build a talent pipeline that attracts and filters out only A-Players. I then teach you how to turn this into a Team Factory, where you can spin up effective teams at scale. For more information, go to www.fullcycleproduct.com

First off, I hope all of you are feeling safe and calm in this current crisis. The health and economic impacts of this virus are going to be monumental. As we deal with this crisis, many of us are transitioning to fully remote work. This on its own has challenges, but coupled with the stress caused by the pandemic, it can be even more difficult to manage the shift to remote teams. In this video, I share with you my thoughts and philosophy about remote work, how to maintain morale and team cohesion, and most importantly, how to show our employees and teammates that we care, and rally around each other during this time of crisis. I strongly recommend you watch this video and share it with everyone you know. I really believe the message here will be one of hope and opportunity, that will people deal with the stress, anxiety, and disruption of this shift in our way of life. Stay safe, care for one another, and wash your hands!

Happy new year! To kick off the new year, I've decided to give away my new book, Build the Right Things: How to Design and Build a Product People Will Love. You can grab it for free by going to https://www.fullcycleproduct.com/ and signing up just below the fold. You'll get both the eBook and audiobook for free. In this video, I talk about what you should look for in a cofounder, how to find a great cofounder, and how to manage stress and conflict as you go.

In this episode, I speak with Andy Kemal, founder of Infix, about all things leadership. We discuss how to create autonomy and accountability, how to motivate and incentivize employees, how to create a culture of shared purpose and goals, how to find and retain top talent, and how to get out of the weeds and scale operations.

There's nothing more inefficient than building the wrong things, so how do you know what you're doing is going to make an impact? In this episode, I'll teach you the Google HEART framework for UX design. It's a great tool to set an intention for and measure the success of every feature you release. Go to www.fullcycleproduct.com to learn more!

It’s hard to develop a really good elevator pitch. You’ve probably been in this situation. You’re at a networking event, and someone asks you what your product does. Maybe you’ve been trying to clearly convey to potential investors how your product solves a real problem and is better than the competitors. I’ve been there myself. I was running a Lean Canvas workshop a few years ago when the perfect analogy came to me. You know who absolutely nails the sales message in a short amount of time? Infomercials. They’re cheesy. They’re hokey. They julienne fries! But you know what they do really well? SELL PRODUCTS! Go to blog.fullcycleproduct.com to download the free Infomercial Madlib template!

I've distilled all of my research and experience down to these key things that make or break companies. Go to www.fullcycleproduct.com for more great lessons on product development!

In this episode, I teach you how to give your customers what they really want, by creating a scalable feedback engine. I go through all the tools you need to answer these questions: How do my customers think and behave? How can I get my customers to tell me why they do or don't like my product? How do I gather quality feedback at scale? I'll give you recommendations and tools you can leverage at any stage to gather critical customer feedback you can use to drive your product strategy.

In this episode, I interview Adam Cuppy, founder of Coding Zeal, about what it takes to create a great product. You can find out more about him at: https://www.codingzeal.com/Get your FREE copy of my Product Development Toolkit at www.fullcycleproduct.com

In this episode, I discuss game design principles, and how to leverage them to make your product more fun, engaging, and rewarding for your customers. This goes deeper than what you may understand as "gamification". This isn't about tacking on currency or achievements to your product. It's about creating an inherently evolving, progressing, rewarding, and addictive experience.

The top reasons startups fail are:1. They failed to address a real market need (42%)2. They ran out of cash (29%)3. They didn't build the right team (23%)4. They were beaten out by competitors (19%)Find out how you can avoid these game-ending pitfalls.