MARKETING SH*T

Producing a podcast is something that CMOs spend hours talking to their teams about and strategizing their “move” on how to get going. In that timeframe, you could have easily already produced a show, recorded your first episode and published it. This episode breaks down 5 ways to produce, publish, and promote a podcast all within 30 minutes. MARKETING SH*T is sponsored by ArchCanada.io — a shared-equity housing program helping first-time homebuyers finally realize their dream of home ownership.

When we think about developing a brand, it’s not uncommon to default to thinking about logos and colours and font types. But our brand is MUCH more than that. Our brand is full of emotions and experiences, it’s how we make other people feel, and how others talk about us when we’re not in the same room as them. The next time you’re focused on building your brand, give it some more thought based on the type of experiences you want people to feel. MARKETING SH*T is sponsored by ArchCanada.io — a shared-equity housing program helping first-time homebuyers finally realize their dream of home ownership.

On this episode I quickly chat about the power of teamwork and how when done right, team environments can (and should) enable more productivity and allow you to increase your workload. After all, our colleagues can be considered one of our biggest assets. MARKETING SH*T is sponsored by ArchCanada.io — a shared-equity housing program helping first-time homebuyers finally realize their dream of home ownership.

On episode 005 I share one of my all time favourite content marketing tools that every marketer needs to have in their tool box! | MARKETING SH*T is sponsored by ArchCanada.io, a shared-equity housing program providing up to 100% of the down payment for first-time homebuyers.

This episode will help you immediately level up your content marketing game now and through 2020. I talk about 5 important tips you need to consider and put to use for your entire content marketing strategy | MARKETING SH*T is sponsored by https://archcanada.io - a shared-equity housing program providing up to 100% of the down payment for first-time homebuyers in Canada.

On Episode I quickly chat about why LinkedIn has become one of my favourite channels for distributing content. Here are the 3 main reasons: (1) LinkedIn is still a massive opportunity for ANY type of business (2) A great platform to trial and test content ideas (3) the interaction and engagement is genuine and far beyond other platforms. As always, this episode is sponsored by https://archcanada.io - a shared equity housing program providing up to 100% of the down payment for first-time homebuyers in Canada.

On today’s episode I quickly talk about my favourite part of content marketing - distribution! There’s no arguing that content is king, well maybe there is, but without having a proper distribution strategy in place, it’s nothing. I see a lot of marketers and companies focusing on creating content, but still think that people will magically show up to consume that content without doing the actual MARKETING part of it. Enjoy the show! As always, MARKETING SH*T is sponsored by ArchCanada.io, a shared-equity housing program providing up to 100% of the down payment.

On the very first episode I’m going to answer a question I recently got: why a new podcast? Listen to find out why I decided to create a new one | MARKETING SH*T is sponsored by ArchCanada.io - a shared-equity housing program providing up to 100% of the down payment for first time homebuyers in Canada.