Podcasts about CMOS

AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration.  Three such CMOs are Adriana Gil Miner of Iterable, Christopher Willis of Acrolinx, and Andrew Bennett of Smartsheet. In this episode, we bring them together so they can share how they're marketing the AI that's making their respective products that much more powerful. Tune in to deep dive into their strategies for rising above the AI buzz, leveraging PR, community engagement, word-of-mouth campaigns, and the myriad ways their teams are harnessing AI.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Marshall Poindexter of OpenEye Scientific, Patti Newcomer of FieldRoutes, and Jan Deahl of Drake Star To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Welcome to Episode 2 of Hunters and Unicorns: The Founders Edition. Navigating the Fierce Terrain of Competitive Markets. Join us as we dive deep into the world of disrupting highly competitive markets with Jeremy Burton, the dynamic CEO of Observe Inc., a pioneering startup backed by Sutter Hill Ventures that's reshaping the Observability landscape. Jeremy joined at the inception of Observe Inc., under the mentorship of industry luminary Mike Speiser. Observe Inc. embarks on a formidable mission: challenging established giants in the SaaS arena. In this episode, we explore:

This episode features an interview with Analisa Dominic, CMO at Opengear, a company that delivers secure, resilient access and automation to critical IT infrastructure, even when the network is down. In this episode, Analisa shares with us how marketing and sales work as one team at Opengear, the importance of getting clear on your buying persona before setting strategy, and why she put Darth Vader in a photo booth. Analisa also shares her experience being a disruptor in the marketing space and how she enables her team and encourages new CMOs to be bold and different.Key Takeaways:Be bold. In order to stand out in the marketing landscape, you have to unabashedly embrace new and unique marketing methods to connect with your customers. Creativity is free.Get to a place where your customers love you. When your customers truly love you, they're your best advocates for quality referrals and so much more.Remember why you were hired in your marketing role. If you were hired to disrupt the space, then disrupt. Quote: “It's really being able to understand the buying persona then creating the strategy. Because if you think you understand the buying persona and you create a strategy, it doesn't matter how good the strategy is, if you're not speaking to them in the right way, in the right times and pulling all those levers, you're never gonna be successful. So, I think there, when you set strategy, it's also important to have that alignment with the sales organization. What's important to you? What are you trying to hit? What are your target customers? Who are gonna be making those decisions, et cetera, et cetera. So it's not just a marketing strategy, it's a business strategy.”Episode Timestamps: *(02:47) - The Trust Tree: Opengear is the silent ninja for all engineers*(14:46) - The Playbook: Darth Vader in a photo booth*(33:51) - The Dust Up: Bring all the stories you can*(37:09) - Quick Hits: Analisa's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Analisa on LinkedInLearn more about OpengearLearn more about Caspian Studios

This week our host Brandi Starr is joined by Steve LaChance, Founder, Speaker, and Author at discernr.   Steve LaChance is an (inter)nationally recognized speaker, 4x entrepreneur, and author of the book Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy. He teaches growth leaders to accelerate success by engaging their entire organization and customer base.   On the couch in this weeks' episode Brandi and Steve will tackle From Chaos to Clarity: How to Get Your Marketing Data in Order.   Links: Get in touch with Steve LaChance on: LinkedIn The Marketing Microdose discernr Book: Marketing for Product Led Growth Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Mark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.  In this episode, Mark shares his insights on the future of work and how individuals are becoming more entrepreneurial within a corporate setting. He also dives into the importance of having a strong foundation and skillset before jumping into a startup, and the value of self-assessment and acquiring necessary skills.  Mark offers advice on how to connect with him on LinkedIn and emphasizes his focus on business development and helping others. He also discusses his work in marketing analytics and the powerful automation platform he has built called Proof. Mark delves into the importance of innovation in sales and the ever-changing landscape of the market. He highlights the need to understand the real game being played in business and offers valuable tips for success. Lastly, Mark explores the concept of taking extreme ownership in sales, treating your work as your own franchise, and the benefits of having your own CRM system. Get ready for an enlightening and thought-provoking episode with Mark Stouse on the High Tech Freedom Sales Podcast! Contact Mark at https://www.linkedin.com/in/markstouse/  Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jennifer Houston, Martin O'Leary of Tap Payments, Jamie Gier of DexCare, Ed Breault of Malbek, and Tom Treanor of Snipp Interactive. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Fractional executives offer a unique and valuable growth strategy for startups and emerging growth companies. They distinguish themselves from external consultants by actively exercising executive authority within the organization, aiding in strategy development and execution. These interim leaders are instrumental in building out specific departments, managing growth, and preparing for a seamless transition by hiring full-time replacements. Fractional executives often work across multiple companies simultaneously, adding versatility to their expertise. Brook Janousek of The Grow CMO joins Karen on The Compassionate Capitalist Show to discuss the value of using interim chief level officers to bridge the gap and maximize the value of high level expertise at a 'fraction' of the cost. In more established companies, fractional executives can also serve as a solution for the challenge of prolonged executive leave, ensuring a smooth workflow and preserving job security for valued employees. Moreover, the post-Covid landscape has seen a rise in experienced executives taking on fractional roles, providing access to top-tier talent at a fraction of the traditional compensation cost.  In marketing, fractional CMOs are gaining traction, particularly as businesses adapt to changing work dynamics. To effectively engage with a fractional CMO, startups and scale-ups should consider the right timing for their involvement, pinpoint their organizational weaknesses, and identify pain points that hinder revenue generation. Additionally, it's crucial for marketing teams to comprehend the P&L and leverage prior experience to maximize their impact on business growth. Here are 3 takeaways:  1. Sales and marketing serve different but complementary roles in the customer journey. Marketing's primary focus is on generating awareness and interest in a product or service. It aims to create a strong brand presence, educate potential customers, and attract them to the company's offerings. In contrast, sales steps in to convert these interested leads into paying customers by addressing their specific needs, providing personalized solutions, and closing deals. 2. The customer journey often spans multiple touchpoints and stages. Marketing primarily operates at the top of the funnel, initiating the journey by reaching a broad audience through advertising, content, and social media. It continues nurturing leads through email marketing, content, and other forms of engagement as they progress through the funnel. Sales, on the other hand, plays a more direct role in the later stages, engaging with leads who have expressed a clear interest and are closer to making a purchase. 3. Marketing success is typically measured using metrics like brand awareness, website traffic, engagement rates, and conversion rates. These metrics reflect the effectiveness of marketing efforts in attracting and educating potential customers. In contrast, sales success is measured by more concrete metrics such as revenue generated, deal closure rates, and customer acquisition costs. These metrics directly tie sales efforts to revenue outcomes, making them more transactional and outcome-focused compared to marketing's broader reach and influence metrics. Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow. Relevant links:  The Grow CMO: https://www.thegrowcmo.co/  Brooke on the Grow: https://brookeonthegrow.com/ LinkedIn: https://www.linkedin.com/in/brookejanousek/ PREFER TO WATCH:  Find the show on YOUTUBE: https://youtu.be/EjzTqCTRpGM Karen Rands is the leader of the Compassionate Capitalist Movement™ and author of the best selling investment primer: Inside Secrets to Angel Investing: Step-by-Step Strategies to Leverage Private Equity Investment for Passive Wealth Creation.  She is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.  Karen is an enthusiastic speaker on these topics for corporations, economic development groups, angel investor networks, and professional  business networks.   Visit http://Kugarand.com to learn more about Karen and the services we offer for investors and entrepreneurs. The Compassionate Capitalist Show™ is a Podcast on YouTube.  Please visit and subscribe and share.  It is great to watch Karen and her guests live, in action.  The whole library of podcasts and interviews since 2020 can be found there by category or chronological. https://bit.ly/CCSyoutubepod   Imagine the feeling of investing in a way that had massive impact and a potential pay you back 10x your money. The time is now to find out if Angel Investing / CrowdFunding Investing is the wealth creation strategy for you.  Take action on Karen's offer to learn how to invest with confidence in entrepreneurs and sign up (FREE FOR NOW) the new Compassionate Capitalist Wealth Maximizing System. http://dothedeal.org  

“You're Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force. In this episode, we discuss the argument made against CMOs as we know them, as well as arguments for their possible redemption.

Generative AI: What CMOs Need to Know

This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold.  A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return on marketing spend, and answer the all important question, "Is what we're doing working?". Go press play and unleash a mega catch of informative marsupials, including; getting brand tracking into boardrooms, knowing your brand's ‘job to be done', picking the fruit vs watering the tree, future demand, how CMOs should talk to to CFOs, the cookie-pocalypse, velcro buttons, the future of Tracksuit, playing possum, and more. ///// Follow Matt, Connor, and Tracksuit on LinkedIn.  Check out the Tracksuit website too. *A proper Kiwi drinking game. To play possum, you climb a tree (along with your case of beer) and drink until you fall out of the tree. First person to fall out of the tree loses. Timestamps (01:57) - Quick fire questions and who's a strong budgie smuggler fan (02:58) - Matt's first jobs, working in radio and getting into the world of startups  (06:18) - Connor's beginnings as a corporate lawyer and reconnecting with Matt  (07:47) - The hypothesis that started Tracksuit  (10:15) - Making brand tracking more accessible (16:14) - Knowing your ‘jobs to be done' as a brand (21:09) - Brand building as future demand  (22:48) - How the CMO should talk to the CFO (24:40) - The future of Tracksuit  (27:44) - Listener questions, velcro buttons and playing possum  (35:58) - 4 pertinent posers  Matt and Connor's book recommendations are:  Travels with Charley: In Search of America by John Steinbeck  Future Demand by James Hurman  Shoe Dog by Phil Knight /////

This week our host Brandi Starr is joined by Stosh D. Walsh, Founder and Managing Principal at Constant Organizational Development.   Stosh D. Walsh serves leaders and their organizations as a consultant, coach, facilitator, speaker, and writer.  His direct, insightful, and encouraging style invites individuals and organizations to live with greater courage and create the best world they can envision.   He began his career in traditional education settings, honing his leadership as a classroom teacher for middle school through college, and as a university residence life director and athletics coach. After those experiences, he spent nearly a decade with The Gallup Organization as part of their executive leadership practice, where he contributed to the best-selling Strengths Based Leadership, won several awards as Gallup's top presenter in his practice category, and published 2 articles: Five Questions You Must Ask Your Team". Gallup Business Journal, May 2013-subsequently named top read article of 2013, and "Leadership is More Than the C-Suite". Gallup Business Journal, September 2013.    Stosh is an expert in strengths-based organizational development, including leadership and executive coaching, employee engagement, and talent management, having spent thousands of hours consulting, coaching, and training on each.  He has also been a TEDx speaker and is the author of Along the Way: Leadership Stories from Everyday Life (2012).   Over the course of his career, Stosh has delivered keynotes, facilitated workshops, and coached leaders in both non-profit and for-profit organizations, including many Fortune 500 companies.  His experience spans a wide variety of industries, including healthcare, financial services, automotive, government, retail and manufacturing, a partial client list of which includes GE, HP, Boeing, Microsoft, Cardinal Health, Johnson & Johnson, State Farm, Caterpillar, Northrup Grumman, Alcoa, Johnson Controls, US Bank, Old Navy, Banana Republic, Waste Management, Kiewit, Stryker, Eastman Chemical, Harley Davidson, Charles Schwab, McKinsey, Federal Aviation Administration and Kohler.   Stosh's formal education includes a BA in Education and an MA in Leadership.  His other interests include photography, hiking, tattoos, good whisky, and spending time with his wife and 2 children.   On the couch in this weeks' episode, Brandi and Stosh will tackle: The Heart of Success: A Leader's Guide to Highly Engaged Teams.   Links: Get in touch with Stosh Walsh on: LinkedIn Instagram Facebook Constant Organizational Development YouTube Podcast: Insubordinate Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Most marketing data problems are masquerading as data governance problems. If you don't know which campaigns are driving results, you should revisit your tagging setup. If you're unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality.

In the ever-evolving realm of marketing, finding the right strategies to fuel growth can be a challenge, whether you're a small business owner or part of a larger organization. Aimee Schuster is an expert at marketing the invisible. This means services over products.    She has spent the last 25 years helping B2B organizations to build, advance, and energize their lead generation. She is all about getting leads into their business so they can continue to grow. Aimee also founded Bandwidth Strategy: A fractional CMO and COO consultancy to help growth-stage organizations drive the right leads into their funnel.     Aimee began her career in legal marketing. She saw this wave of digital marketing coming and knew that lawyers were not going to be the first to adapt. She was going to be an early adapter though. This propelled her to start her first business, which she grew and sold before moving into her next career phase. She then stuck to helping business-to-business companies with marketing and growth. Which eventually turned into owning her company: Bandwidth Strategy. She has learned so much over her incredible 25-year career in this industry. And she is sharing them with us today.    The strategies we talk about in this episode just might help you prioritize where you want to spend your marketing time, sales time, branding time, and dollars in various marketing activities. This is such a fun conversation that you don't want to miss it.    Don't forget to let me know what you think by leaving a comment, tagging me on Instagram (@ ambermccue), or even leaving a review wherever you listen to the Podcast. In this episode, we chat about: The power of SEO How long does it take for SEO to work What is a fractional CMO? Where to focus to see an ROI? How Improv just might improve your business   Mentioned in this episode:    Aimee's Business   Connect with Aimee on LinkedIn   Right on Time Episode with Amanda Warfield

This episode features an interview with Efrat Ravid, CMO at Quantum Metric, a pioneer in Continuous Product Design, helping business and technology teams align faster on customer needs and prioritize the opportunities that will drive the most value. In this episode, Efrat takes us on a deep dive into Quantum Metric's continuous product design approach, the endless benefits of hearing directly from your customers, and the importance of data accessibility across entire teams. Efrat also shares with us how Quantum Metric provides opportunities for their customers to release with confidence and warns all CMOs to stay away from marketing campaigns that do not work for your customers. Key Takeaways:Modern marketing is all about customer relationships. If you don't know your customers and ask for (and accept) their honest feedback, you are leaving a lot of untapped potential on the table. Encourage customers to share feedback in their own words.Embrace industry dynamics and lean into continuous product design. The purpose of new initiatives isn't always about selling more products; it's about continuous improvement to our products for the benefit of our customers.Feedback in your customers' own words creates marketing magic. The more companies try to force language out of their customers, the less useful customer feedback truly is.Quote:“And then we ask them a different question, and they ask them, what's the value the product actually brings you? Like, forget about what we tell you, what you and the word they use were completely different. They were talking about releasing with confidence. So every time you have an update on your website, you need to release and think about your airline, like United Airlines and you need to release, you can break so many things, right? Or think about [if] you are a bank like US Bank and people can stop, withdraw money because of a mistake you make and it can have a real impact. So releasing with confidence was an amazing value. Another thing they mentioned is being able to test and try again and again and not be afraid of that.”Episode Timestamps: *(04:08) - The Trust Tree: All marketing efforts are focused on the customer: their journey and their feedback*(22:58) - The Playbook: Why Efrat's not married to any particular tactic; anything can be cut if it needs to be*(31:44) - The Dust Up: There's an ongoing healthy tension between sales and marketing*(34:29) - Quick Hits: Efrat's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Efrat on LinkedInLearn more about Quantum MetricLearn more about Caspian Studios

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jeff Morgan of The Elements Financial Planning System, Julie Kaplan of CareMetx, Laura Beaulieu of LeanLaw, Dave Bornmann of Association Analytics, and Deidre Hudson of Bloomfire To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren't meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: The Decline of the CMO Role. [00:23] An overview of how the role of CMO has been declining. [00:42] The biggest challenges that CMOs are facing. [02:13] How the CMO role needs to be reformed. [02:35] A key example of a terrible CMO experience. [04:09] The lack of trust in CMOs and what can be done to counteract this. [05:31] Key skills that CMOs need to master in the coming years.  [06:16] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges.  More About Angelo Ponzi: Connect with Angelo on LinkedIn. Angelo's website.  Get Your Free AI Prompts To Build A Marketing Strategy: Download now Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Gail Moody-Byrd of LinkedIn, Bryan Law of ZoomInfo, Jeff Morgan of The Elements Financial Planning System, Sheri L. Chin of Galileo Financial Technologies, Jan Deahl of Drake Star, Narine Galstian of SADA Systems, and Katrina Klier To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Drew Neisser is the Founder of Renegade and CMO Huddles, plus the author of an excellent new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. On today's episode we talk about marketing and brand building, a subject we don't discuss enough on this show. I loved Drew's new book, in part because of the lessons it holds for sellers, but also because of how similar today's environment is for CMOs and CROs, like: Everyone has an opinion on marketing They have to work with limited resources and unreasonable expectations Their bosses don't trust them And they get fired frequently. Sounds a lot like the sales world. So, in this same vein, we dig into why Drew believes marketing has become more complicated yet rarely more effective. And why that applies to selling as well. We talk about why it's so important to synthesize your marketing and sales messaging down to eight words or less. Plus, we dive into why brands with clear and consistent messages are far more likely to get the sale than the ones who pursue a matrixed approach, and what that says about the right approach to Account Based Marketing. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Today's podcast features a talk I gave at a CMO dinner in Australia recently. We dive deep into the world of marketing, discussing many of the pain points and successes happening in the industry. I share my perspective on the role of data in decision-making and how it can seamlessly coexist with creativity, despite them essentially being opposites. I also talk about the challenges modern CMOs face in the industry, including the constant need to adapt to new technologies. I then cover how individual and micro-creators are challenging traditional, large-scale companies in terms of content creation and influence. This episode offers invaluable information for both young marketers and seasoned professionals alike. I hope you enjoy this episode and let me know what you think. I love to hear your feedback! :) My website:⁠ www.garyvaynerchuk.com⁠Check out my contemporary entertainment company: veefriends.comTweet Me! @garyveeText Me! 212-931-5731My Newsletter: garyvee.com/newsletter 

A full funnel doesn't always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there's hope—what if the line from prospect to lifetime customer might be as simple as I-C-P? The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term. In this episode, three powerhouse CMOs share how they identified their ICPs and mastered the art of refining and sharpening them. Through the lens of their experiences, we'll delve into the intricate process of zeroing in on those pivotal targets that can transform a company's trajectory. Tune in to snag all the wisdom from Kaycee Kalpin of Premier, Janet Jaiswal of Cloudbeds, and Jan Deahl of Drake Star. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita.   Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive.   Mike Geller is the cofounder of Tegrita and is the firm's principal technologist. Mike graduated from the famed Ryerson University, Toronto and wasted no time in building a 15-year career covering all angles of marketing technology consultancy. Mike's a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.   Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University's Kellogg School of Management, Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala.     On the couch in this weeks' episode, Brandi, Mike and Rolly will tackle Revenue Takeover on Revenue Rehab: Author Discussion.           Links: Get in touch with Mike Geller on: LinkedIn CMO to CRO: Revenue Takeover CMO to CRO: The Revenue Takeover by the Next Generation Executive Tegrita   Get in touch with Rolly Keenan on: LinkedIn CMO to CRO: Revenue Takeover CMO to CRO: The Revenue Takeover by the Next Generation Executive Tegrita Referenced Episode(s): Episode 50 - RevOps as a Growth Driver: Why CMOs Need to Invest Episode 23 - Un-Siloed - Leading a Single Revenue Team   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Die Entwicklung im Sportmarketing ist stark geprägt von Buzzwords wie Fan-Zentrierung, OTT, Gaming oder "The Rise of Athletes". Wir gehen Trends auf den Grund und identifizieren, wo für Marken auch weiterhin großes Potential liegt. Und warum ist der Fußball unangefochten das zentrale Thema, das die CMOs bewegt? Natürlich blicken wir auch in die Zukunft: Welchen Stellenwert hat Sportmarketing in den nächsten Jahren? Trifft der Fußball den Zeitgeist oder braucht es zunehmend innovative Formate wie die Kings League oder Delay Sports? Die MLS mit ihren gigantischen Deals mit Apple und adidas zeigt, was international möglich ist. Wir filtern u.a. heraus, was Marken vom Messi-Effekt lernen können. Unsere Gäste Robert Zitzmann, Managing Director von Jung von Matt SPORTS Unsere Themen Die 10 schlechtesten Kampagnen von JvM SPORTS (01:33) Über den Wandel der Agenturlandschaft im Sport (03:00) Mehr Purpose: Wie haben sich Marken im Sport verändert? (08:34) Rise of Athletes, Gaming & Co: Welchen Impact haben Trends im Marketing? (10:11) Wo steht Sportmarketing bei den CMOs? (15:48) Ist Trikotsponsoring nicht mehr attraktiv? (19:15) Moral im Sponsoring: Von wem nehmen wir Geld? (23:45) Warum die MLS "the next big thing" ist (31:57) Was Marken vom Messi-Effekt lernen können (38:36) Zum Blogartikel: https://sportsmaniac.de/episode420 Unsere Empfehlungen Robert im SMP 2019: https://sportsmaniac.de/episode161 Abonniere unser Weekly Update: https://sportsmaniac.de/weekly-update Unser Kontakt Folge Sports Maniac auf LinkedIn, Twitter und Facebook Folge Daniel Sprügel auf LinkedIn, Twitter und Instagram E-Mail: daniel@sportsmaniac.de Wenn dir gefällt, was du hörst, abonniere uns gerne und empfehle uns weiter. Der Sports Maniac Podcast ist eine Produktion unserer Podcast-Agentur Maniac Studios.

This episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in new ways.In this episode, Shafqat shares his core company beliefs around marketing, the journey of cutting Optimizely's budget to zero and starting over, and how he and his team are getting scrappy and going back to the drawing board to start afresh with their marketing strategies. Shafqat also gets transparent about what it's been like to be a first time CMO and the advantages that presents him in his new role.Key Takeaways:For long term business success, you have to have a solid digital presence, create awesome content that keep your customers coming back for me, and utilize creativity and science to provide unparalleled customer experiences.Sometimes, you have to scratch it all and start over. By cutting their company budget to zero and starting afresh, Shafqat and his team now run a leaner and more scrappy marketing organization. Anything measurable is uncuttable, anything unmeasurable is cuttable. Be ruthless about what your output is and how it affects your input.Quote:“We wanted to get a lot scrappier, a lot more entrepreneurial, a lot cheaper, like spend a lot less money, even though we have big budgets and it just requires a different type of person, right? And so, as I mentioned, sometimes some people opted out. Some were encouraged to find a better fit somewhere else. And the entire leadership team in our marketing org turned over very quickly…So they all left and all the people who were doing the job one level below got promoted into the new marketing leadership team, and they've absolutely crushed it. Like I'm so proud of them because they were just waiting in the wings to take on more responsibility. Get shit done, prove that we can run a very different type of scrappy marketing organization.”Episode Timestamps: *(03:43) - The Trust Tree: Cutting the budget to zero and starting over*(23:37) - The Playbook: Getting scrappy and redefining the marketing game*(33:39) - Quick Hits: Shafqat's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInFollow Shafqat on LinkedInLearn more about OptimizelyLearn more about Caspian Studios

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Shirley Macbeth of Forrester, Gabi Zijderveld of Smart Eye, Olga Noha of SplitMetrics, Bernd Leger of Cornerstone OnDemand, Eric Eden, and Heather Salerno of Appcast. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in the Go-To-Market (GTM) strategies that grow the business.  In this episode, we explore the core elements that make a B2B GTM strategy truly effective with three renowned B2B marketers: Bryan Law of ZoomInfo, Amanda Malko of G2, and Sangram Vajre of GTM Partners. They share what it takes to build strong B2B GTM motions, the telltale signs of a faulty strategy, and why NRR (Net Revenue Retention) should probably be your new favorite metric. Join us as we unravel these insights and more, ensuring you walk away with actionable takeaways to supercharge your B2B GTM strategies. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. More About Mike Volkin: Mike's website If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

Join Monica Ho and me in this eye-opening episode as we delve into the ever-evolving role of the CMO in today's dynamic marketing landscape. With Monica's extensive background in digital marketing, she provides invaluable insights into self-development and staying competitive in the industry. From discussing the significance of corporate mentors and leadership styles to balancing strategy and people management, we explore the challenges faced by marketers in today's fast-changing landscape. We also shed light on the crucial CEO-CMO relationship and the need for personal growth and investment in team members.Tune in to discover how to thrive in marketing, debunk cutthroat competition, and make the right career decisions with the help of mentors and a supportive network. Don't miss this engaging conversation packed with wisdom and practical advice for navigating the evolving role of the CMO.Learn more about Monica:As CMO, Monica is responsible for developing and leading SOCi's marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded marketing technology landscape. Monica's tenure in the industry includes over 20 years of digital marketing, advertising, and research experience, including a solid foundation in sales, strategy, and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.Well regarded in the space, Monica has received numerous accolades and awards, including being ranked one of The Most Powerful Women in Mobile Advertising (3 years in a row) by Business Insider and one of the 100 most influential North American b2b tech marketers by Hot Topics. In addition to her role at SOCi, Monica serves on the board of directors for NAMI Central Texas as well as on several advisory boards for digital marketing and technology start-ups within NY, TX, and CA.Monica's Links:LinkedIn: https://www.linkedin.com/in/monicamho/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xFIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's episode of the Marketer's Journey, I interview Jessica Gilmartin, CMO of Calendly. You've probably used Calendly to book meetings, appointments and organize your busy schedule- but how does Jessica juggle their astounding 20 million users? We dive into that today while tracing Jessica's nontraditional route to CMO from investment banking, and explore her two decades' worth of B2B and B2C experience. We also discuss how Jessica is redefining what Calendly can be for an organization, how she segments users, and why marketers need to understand the people, the story, and the data. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Google Podcasts, and Spotify Key takeaways from this episode:Effective CMOs are well-rounded. Jessica stresses that effective CMOs need to understand every aspect of marketing, because every decision they make will impact the brand's image and messaging. She also says that having a well-rounded understanding of marketing allows her to be a more empathic and effective leader. Team communication is key. Jessica says she spends a lot of time focusing on how she can create an effective communication process with her team. Marketing teams work best when everyone understands what they are doing, why they are doing it, and how it ladders back into company goals. Find the right level of engagement. When deciding what path to send leads down, Calendly focuses on key personas when sending leads to a salesperson. Most leads don't need to speak with a customer service person, so sales shouldn't be flooded with leads who don't need them. Jessica and Calendly are constantly tweaking their lead scoring to make sure the level of engagement each lead receives is right for them. Learn more about Calendly here: https://calendly.com/Learn more about Jessica here: https://www.linkedin.com/in/jessicagilmartin

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Joy Neely of Medvantx, Allyson Havener of TrustRadius, and Alexandria (Ali) McCarthy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Margaret Molloy is joined by Kristin Russel (CMO, symplr), Chandar Pattabhiram (CMO, Coupa), and Rashmi Vittal (Former CMO, (Productiv), for a conversation that explores connecting brand to revenue and how when brands and CMOs get it right, it has the potential to grow companies and careers.

Digital engagement is getting more complex, and CMOs are under pressure to show results. In this episode, Gartner analyst Kristina LaRocca-Cerrone shares Gartner's latest research on “catalytic” digital interactions that change customer behavior, increase customer confidence and, most importantly, generate business value. The discussion includes how CMOs can find the perfect moment for “catalytic” experiences, examples of what a great catalytic digital interaction looks and feels like, and how this new approach might fit into the rest of your marketing strategy.

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Melissa Sargeant of Alpha Sense, Kevin Sellers of Ping Identity, and Alexandria (Ali) McCarthy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Optimizing Your Website for Success: Key Tips and Techniques ft Michelle Chia // Episode 100Episode DescriptionIn this episode of the Hustle Inspires Hustle podcast, host Alex Quin and guest Michelle Chia dive deep into the world of digital marketing strategies and tactics. They explore the power of effective copywriting, emphasizing the importance of highlighting product benefits and solving customer problems. They also discuss the significance of brand voice, sharing insights on tailoring it to the target audience for a more personalized and engaging experience. The conversation then shifts to the role of lead magnets and automations in capturing customer information and nurturing leads. Listeners will discover how to create valuable lead magnets using Privy and set up automated follow-up communications to streamline their marketing efforts. The episode also emphasizes the importance of marketing compliance and data-driven decision making. Alex and Michelle stress the need for businesses to research and understand their customer base, enabling them to make informed marketing decisions. They also highlight the significance of compliance with marketing regulations and privacy laws to protect customer data and maintain trust. Join Alex and Michelle as they share their wisdom and insights, providing actionable strategies to help businesses thrive in the digital marketing landscape. Don't miss out on this episode packed with valuable tips and resources. Visit hustleinspireshustle.com for more information and resources to elevate your marketing game.‍Wisdom NuggetsThe power of effective brand voice: The main point here is that businesses should tailor their brand voice to their target audience, making them feel like they are being spoken to rather than being sold to. This means understanding the language, tone, and style that resonates with the audience and using it consistently across all marketing channels. By speaking directly to their customers in a relatable and authentic way, businesses can build stronger connections and foster brand loyalty. Leveraging lead magnets and automations: The key takeaway is that lead magnets, such as free resources or exclusive offers, can be used to capture customer information and automate follow-up communications. This allows businesses to nurture leads and build relationships on autopilot. By using tools like Privy to create lead magnets and set up automations, businesses can streamline their marketing efforts and maximize conversions. The importance of marketing compliance and trust-building: The main point here is that businesses should prioritize marketing compliance to protect customer data and maintain trust. This means being aware of privacy laws and regulations and ensuring that all marketing activities are in compliance. Additionally, building trust with customers is crucial for long-term success. By offering transparency, delivering on promises, and providing exceptional customer experiences, businesses can establish trust and loyalty, leading to repeat business and positive word-of-mouth.Episode Outline[00:00:05] Six words: Auditing, marketing, SEO, ads, website, CRO. [00:03:07] Optimize website, increase sales.[00:18:39] Focus on customer follow-up: 6 words [00:22:30] Reviews matter: trust, don't fake. [00:26:47] Don't fake reviews, disclose freebies, respect copyright. [00:31:56] Data-driven website optimization. [00:35:42] CEOs, CMOs, CFOs, CIOs, CTOs, entrepreneurs, business owners, digital marketers, you name it. We've had them all on the podcast. So if you think that you know someone who can draw value from this, please share it.Speed up website images, use Google tools. [00:39:43] Learn from mentors, build success.Power Quotes‍‍Alex Quin: 1. "Copywriting is all about highlighting the benefits of your product or service and showing how it solves the customer's problem." 2. "Your brand voice should make your audience feel like they're being spoken to, not sold to." 3. "Automations can save you time and effort by setting up follow-up communications with your leads." Michelle Chia: 1. "Crafting a brand voice that resonates with your target audience is key to building strong connections and fostering brand loyalty." 2. "Lead magnets should provide genuine value and align with your audience's interests to build trust and nurture leads." 3. "Compliance with marketing regulations and privacy laws is essential to protect customer data and maintain trust." 4. "Building trust with customers through transparency, delivering on promises, and exceptional experiences leads to long-term success."Resources Mentioned1. Privy: This tool was discussed as a way to create lead magnets and set up automations. [https://privy.grsm.io/uadv]2. Hustle Inspires Hustle website: [www.hustleinspireshustle.com] Meet Our GuestInstagram: [https://www.instagram.com/michellechia]Linkedin [https://www.linkedin.com/in/michelle-chia1/]Twitter [https://twitter.com/michellechiaaa]About Our Host:Connect With the Podcast Host Alex Quin:Instagram: [https://www.instagram.com/alexquin​]Twitter: [https://twitter.com/mralexquin​]LinkedIn: [https://www.linkedin.com/in/mralexquin​]Website: [https://alexquin.com​]Forbes: [https://profiles.forbes.com/members/a...]Tik Tok: [https://www.tiktok.com/@mralexquin]Our Community ✅ :Instagram: [https://www.instagram.com/hustleinspi...]Twitter: [https://twitter.com/HustleInspires​]LinkedIn: [https://www.linkedin.com/company/hust...]Website: [https://hustleinspireshustle.com​]Listen on your favorite music streaming platform:Spotify: [https://open.spotify.com/show/08UbtKT...]Apple Music: [https://podcasts.apple.com/us/podcast...]Pandora: [https://www.pandora.com/podcast/hustl...]Don't forget to check out the Hustle Inspires Hustle podcast website for previous episodes, inspiration-driven wallpapers, and more!*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listenersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Purpose. Perspective. Power up. People. Positivity. These are Dalia Feldheim's 5P's of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl. With a collection of inspiring and heartfelt stories across an illustrious career, Dalia is set on inspiring better businesses and work cultures through focusing on individual strengths, positivity, and compassion. This is an episode dedicated to great leadership, founded by a strong purpose: “To put the hearts of your people in the heart of what you do.” For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. More About JP Maroney: Follow JP on social media: @jpmaroney JP's website. Check out JP's Youtube Channel.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

Do good and make money. This week on the She Built It® Podcast Laura Probst shares how she helps companies, individuals, and nonprofits figure out the impact and the good that they want to do in the world while also making money. “I help companies discover what is your purpose beyond making a profit? Why are you here? And if you articulate that to all of your stakeholders, investors, employees, clients, and your prospective clients, you're going to be more successful.”We talk about…How she helps companies and individuals find their purpose beyond making a profit.Why Laura suggests creating working groups within your company to weigh in, create, and then implement a social impact strategyHow she believes you bring joy to your day. No one can impact it and no one can take it from youWhy volunteering with global brands led her to launch her company, Do Good: Make MoneyLaura Probst is a marketing and sustainability thought leader for CPG, luxury, real estate and media brands, having led impact at The Honest Company and built award-winning purpose and ESG programs for Blackstone, Paramount, and Dermalogica, among others. In her current position as CEO of Do Good: Make Money, she has helped dozens of COOs, CMOs and product development teams reduce operating costs, increase revenue, and gain access to additional capital through philanthropy, risk mitigation, and community investment. 

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Isabelle Papoulias of BackBox, Shirley Macbeth of Forrester, Toni Clayton-Hine of EY, Armen Najarian of Sift, Grant Johnson of Billtrust, and Carlos Carvajal of Q2 To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Join us for an exclusive interview with Simon Chou, Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing.  Learn how these business leaders are emphasizing the importance of building a strong community and implementing effective tactics and channels to succeed in enterprise-level brands. Gain valuable insights into the strategies that are driving success in today's dynamic marketing world.

In the final episode before the summer break, we're joined by Bloom & Wild's Chief Customer Officer, Charlotte Langley.  She reveals the strategies and insights that have driven 20m deliveries and 100k 5-star reviews for the letterbox flower brand.As the CCO, she shares exactly how she approaches the vital role of being the voice of the customer, bridging the gap between commercial needs and customer desires; a responsibility she carries with utmost dedication whilst pairing commercial savvy with creative acumen. Charlotte also shares some of Bloom & Wild's codified principles around team structure, customer centricity, and creative thinking that have allowed Bloom & Wild to become one of the biggest success stories not only in the category but also in the D2C space. What truly sets Bloom & Wild apart is their commitment to going above and beyond for their customers. By employing high-powered data analytics and leveraging their genuine care, they proactively address potential issues like late deliveries and repeatedly “surprise & delight” customers. The future looks bright as the company blooms to encompass broader gifting categories, all whilst preserving the emotional connection that lies at the heart of its exceptional customer experience.Tune in and share this episode with a marketer you know that will love it! 

Welcome to THE board management episode for B2B CMOs. There's a lot of pressure when it comes to managing the board. It's up to the CMO to ensure that marketing has a strategic seat at the table, to show the board marketing's impact on revenue and build a business case for the budget. That's why we brought in two veteran CMOs, Bernd Leger of Cornerstone OnDemand and Jamie Gier of DexCare, to share their learnings from managing both public and private boards. Tune in to learn everything you need to know about board management, from how to build great board relationships, to which metrics to bring to the table, to what not to do in the boardroom!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do CMOs wish more CEOs understood about marketing? It's the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we're bringing you a compilation of our guests' answers and biggest wish: that more CEOs understood not everything in marketing can be measured. Check out the full episodes for all of the guests featured in this episode: https://www.blastmedia.com/resources/?type=podcast Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/ 

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jake Goeckeritz of Bola AI, Michelle Puleio of SageWater, Patti Newcomer of FieldRoutes, and Marshall Poindexter of OpenEye, Cadence Molecular Sciences. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Great Sales Messaging Isn't Rocket Science On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. and Jeb Blount discuss the essentials of sales messaging, how poor communication skills damage your brand, the stories we tell ourselves and our prospective customers, and what the advent of automation tools like Chat GPT means for salespeople. You'll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone.  Prioritize positioning and lead the conversation to close more deals CMOs and marketing teams must take ownership of the writing that their salespeople produce. This can be accomplished by incorporating writing development into sales training and coaching efforts Use empathy and insight to connect with prospects and ensure that you establish trust at the beginning of the sales conversation. Focus on the buyer's problem and the urgency behind it, rather than just promoting the product's features and benefits. Then, simplify messaging to get customers to say yes and move forward. Create a framework and sequence for conversations, especially in discovery and closing conversations. Use automation tools like Chat GPT to improve written communication, but remember that authenticity is key and phony, robotic messaging won't close deals. Strategic Messaging Is Crucial For Any Sales or Marketing Organization In today's market, it's increasingly difficult to find and take full advantage of precious sales opportunities. That's why it's so important to prioritize positioning and lead the conversation to close more deals. At the University of Alabama, Jim Karrh, Ph.D. teaches coursework around innovative marketing and sales messaging. His curriculum is informed by his background in B2B consulting and his previous experience as a CMO for a private company. During his time as a CMO, Jim became frustrated with the sales team's inability to effectively communicate the brand's core messaging to both their direct sales team and independent distributors. This experience led Jim to focus on bridging the gap between marketing and sales in his consulting work with B2B sales teams. Now, Jim uses his understanding of communication and psychology to help improve the practical day-to-day realities of salespeople and sales leaders. Writing Ability Is Key For Clear Communication Salespeople, even those with a college education, often face challenges with writing. If you're a leader and observe this trend within your organization, rest assured you're not alone. Nonetheless, writing and communication skills hold immense value and should be seamlessly integrated into your sales training and coaching efforts. It's common for individuals to believe they lack writing ability, but in roles like sales, management, or leadership, writing is an essential skill—and usually an untapped secret weapon. Writing compels you to structure your ideas coherently, enhancing focus on essential aspects, connecting concepts, establishing sequence, refining structure, and avoiding unnecessary wordiness. This process instills discipline, thereby fostering improved thinking and communication. Sadly, it's a rare skill and discipline in today's professional landscape. The importance of writing extends beyond mere formality; it reflects our value as professionals. Throughout the selling process and in the eyes of customers, how we sound and come across in writing can significantly influence judgments. Teams often need to revisit this aspect as people may not possess the ability to write naturally due to a lack of prior teaching or experience. By addressing this deficit and incorporating writing development into training, individuals can unlock their full potential as effective communicators and salespeople. Poor Written And Verbal Communication Is Killing Your Brand And Your Bottom Line If you're a Chief Marketing Officer (CMO),

What is the role of a CMO in today's marketing landscape? Often a CMO will get hired as a band-aid for a company's marketing ailment, and as such, they don't usually stick around for too long at any one company.‘The 4 Ps' – Product, Price, Placement, Promotion – are still the core of your business. How the CMO has a voice in the room to influence the thought process in these key areas is succinctly articulated by a CMO with a keen understanding of the challenges of modern-day marketing. Please join us. CMOs that are coming up in the social media SEO scene with an understanding of platforms like TikTok are obviously different from CMOs who've come up through the ranks of an agency and have a different take on marketing strategies.And so, because marketing is being seen as an increasingly specialized role, with CMOs being hired for demand generation or the next marketing challenge (instead of letting them evolve with the company), the role of the CMO is constantly changing.Creating credibility for the role of the CMO and the overall company marketing strategy (and getting department buy-in) is one of the challenges David addresses in this interview. He also touches on the need for marketing to be agile and responsive, and how to frame marketing in the same way we do products. David Fossas is a growth-stage leader with a great track record of driving revenue and the advancement of companies from startup to maturity. He is also the current CMO of Staccato and is in conversation with TDMs Mark de Grasse about the importance of having a Chief Marketing Officer who is in tune with the rest of the company's needs.David Fossas is the current CMO of Staccato, an outdoor lifestyle brand. He has previously worked with over 35 brands, including General Motors, Hewlett Packard Enterprise, Verizon, HP, Inc., Visa, and more. You can find him on Twitter (occasionally) and Instagram at the links below. Key Takeaways:01:30 What is the role of the CMO, and why is their tenure statistically so short? 04:00 The importance of the CMO educating other C-Suite team members on company strategy06:20 Appreciating where new CMOs are coming from08:00 How to talk about marketing with the other departments in your company09:43 Why marketing needs to be the most responsive aspect of any organization14:00 How do CMOs differentiate their roles in product versus brand development?18:35 Where does the disconnect happen with CMOs in a company's organization? 21:25 How did David become a CMO?28:15 David's advice for aspirant CMOsConnect with David Fossas:Instagram - https://www.instagram.com/dfossas/?hl=enTwitter - https://twitter.com/dfossasBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Billtrust, Jean Sabbagh of Equisoft, Peeyush Dubey of TheMathCompany, Alex Diamond of Carbon Mapper, Marshall Poindexter of OpenEye Scientific, Tara Robertson of Bitly, Amy Messano of Altair, and Katrina Klier To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Today we sit down with Jenny Wall, the CMO of VideoAmp. We talk metrics in the current climate of advertising; what's working and what's not. We also discuss the relationship between CMOs and CFOs, how to elevate yourself as a marketer, and the importance of having the humility to ask questions. This is an incredible conversation that challenges the standards of how we gauge the efficacy of the ads we publish. You won't want to miss it. My website: www.garyvaynerchuk.com Check out my NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Today we sit down with Jenny Wall, the CMO of VideoAMP. We talk metrics in the current climate of advertising; what's working and what's not. We also discuss the relationship between CMOs and CFOs, how to elevate yourself as a marketer, and the importance of having the humility to ask questions. This is an incredible conversation that challenges the standards of how we gauge the efficacy of the ads we publish. You won't want to miss it.

On today's episode, I sit down with marketing legend Marc Mathieu who has held major marketing roles at some of the world's largest companies such as Coca-Cola, Unilever, Samsung, and more. He currently runs Salesforce's emerging tech studio. We discuss some of the mistakes companies make in trying to future-proof their business and talk about AI and its functionality of it in the workplace. We also dive into topics such as TV ads and embracing change. This episode will bring value to Fortune 500 CMOs and small businesses alike. You won't want to miss it! Enjoy