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What if you never made a cold call, never sent a cold email, and still built a global agency with 140 clients across four continents? In this episode, Joel Strauss, founder of Strauss Communications, shares how being fired at the start of Covid with zero clients led to building a boutique PR agency that has now worked with over 140 companies across four continents. Almost every single one came through a relationship. Joel's story has three chapters: starting the business, scaling it, and saving it. Each one hinged on a personal relationship at exactly the right moment. Including the meeting in Madrid that pulled his agency back from the brink after October 7th changed everything overnight. [00:03:30] What He Does and Who He Serves Runs Strauss Communications, a boutique PR agency for tech startups Services cover organic media coverage, content, and social media 95% of clients are tech companies; most are referred through relationships [00:04:30] How He Got Into PR Idealized politics; left after nearly two years deeply unhappy Quit, traveled South America, then went on a boys' trip to Montreal Met his brother's former roommate who connected him to a PR firm in Tel Aviv He packed up everything in New York and moved within two weeks [00:06:00] The Introduction That Started Everything His brother's former roommate saw a fit between his background and the agency The firm had political and tech clients; Joel had just enough experience to be relevant That one connection opened the door to a new industry and a new country Every step of his career since traces back to that trip to Montreal [00:07:00] What Inspires Him Gets a bird's eye view of tech across fintechs, AI, semiconductors, and more Works directly with founders, CMOs, and CEOs of innovative companies Has helped companies go from unknown to dominant positions in their markets [00:08:30] Client Impact A niche plywood replacement client started getting people knocking on their door from PR alone Several clients successfully raised investment rounds after investors cited media coverage All contracts are month to month; some clients have stayed for over three years Retaining clients through results rather than contracts is the proof of delivery [00:11:30] Starting the Business: The Boss Who Fired Him Was called into a hearing to be fired at the start of Covid Kept his cool and told his boss he understood and didn't take it personally That same boss became a mentor and referred several of his first clients Joel's wife co-founded the business with him; their relationship has been foundational [00:13:00] Scaling the Business: A Former Colleague A former colleague he stayed close with over the years eventually joined his team That person brought in key client relationships that led to major results The companies he helped raise in the US all came through this one relationship Maintaining cordial connections over time is what made it possible [00:13:30] Saving the Business: The Madrid Meeting After October 7th, Israeli tech clients sent staff into reserve duty overnight Lost half the client base almost overnight A founder from South America emailed out of nowhere; they met in Madrid by chance That relationship became a client and turned the company around [00:17:00] Vision Going Forward Wants to scale without sacrificing service quality Growing through relationships rather than cold outreach remains the core model Using AI to handle busy work so the team has more time with clients Boutique, high-quality, and relationship-driven is the identity they will not trade away [00:19:30] What Makes Them Different Most agencies charge $15,000 to $25,000 a month and put junior staff on accounts At Strauss Communications, senior people handle everything Contracts are month to month; they have to earn it every single time That pressure is what keeps the work sharp and the results consistent [00:20:00] Why He Started His Own Agency Was hired in-house at a tech company and told to bring in expensive PR firms It was him landing TechCrunch and Reuters; the firms were getting paid for his work Saw the gap and built an agency that actually delivered at the senior level [00:23:30] Thinking Broader Than Coverage Most agencies just pitch placements; Strauss Communications thinks strategically Also offers white papers and content with both PR and marketing value Measurable deliverables make it easier for marketing teams to justify the spend A webinar built from one piece of content recently generated 150 sign-ups [00:25:00] Final Word: Relationships Are a Cultural Advantage Noticed that relationship building is more open in Israel and Spain than in the US In the US, getting to the CEO requires going through several gatekeepers first Being of service and being known for it builds a reputation that compounds over time KEY QUOTES "Every step of my story is intimately intertwined with personal relationships." - Joel Strauss "A lot of good and innovation can happen when people are more open to giving of themselves and giving their time." - Joel Strauss CONNECT WITH JOEL STRAUSS Website: https://www.strausscomms.com LinkedIn: https://www.linkedin.com/in/joelstrauss1 Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts | Spotify | iHeart Radio | Stitcher
Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia has held roles at Undertone, OpenSlate, DoubleVerify, and Essence Ventures, where she helped lead sales across a powerful portfolio including Essence, Beautycon, Refinery29, and Afropunk. Today, through Crowd Access, she is helping bring clarity, accountability, and common language to an industry that has long relied on applause, attendance, and glossy recap reports instead of true performance measurement.This episode we discuss:Alicia's path from advertising and media measurement to building Crowd Access.Why experiential marketing has outgrown the language it borrowed from digital.The problem with measuring live events through attendance, applause, and surface-level engagement.Why brands need to define what success looks like before an activation is built.How Crowd Access is creating the first independent measurement standard for experiential marketing.The role of the Experiential Power Index, or EPI, in evaluating events and sponsorship opportunities.Why transparency, common language, and real-time measurement are critical to the future of the industry.How experiential teams can move from post-event “autopsy reports” to actionable insights while an event is still happening.Why agencies are often unfairly tasked with proving ROI without the right tools or shared metrics.How better measurement can help brands justify larger experiential budgets to CMOs, CFOs, and leadership teams.Follow Alicia and Crowd Access at:https://www.crowdaccess.co/https://www.instagram.com/crowdaccess/Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/
Rory O'Neill, CMO of Checkout.com, doesn't just solve for payments- he's solving for brand preference in a crowded payments space. And he's doing it by competing on what's different, not what others do better. That insight changes everything, from how you position payments to how you build a team that can sustain growth as a challenger. In the latest episode of Scratch, Rory breaks down the playbook that lets Checkout compete with global giants. Brand preference wins 95% of B2B deals before salespeople ever show up- so your marketing owns the invisible 60% of the buyer's journey. Challenger brands win by picking one fight and building culture around it, not chasing everything competitors do. He reveals the three-part formula: focus your core business, build your culture, reinvest profit. Consumer marketing skills-data, insight, action-are B2B's secret superpower. And his rule: if you wouldn't say it at dinner, don't write it in marketing. The key takeaway: Brand preference wins deals - 95% of the time, the brands on the day-one top-five list are the ones that win. B2B buyers spend 60% of their journey before contacting a salesperson. Define your focus as a challenger - Compete on what's different, not on what competitors do better. Checkout only does digital payments to stay focused while competitors spread across multiple business lines. Three elements beat category norms - Focus on your core business, build the human operating system (culture, people, vision), then reinvest capital in new products. Consumer marketer skills are powerful in B2B - Data, insight, action, brand building, and performance marketing from the consumer world unlock B2B success. Understand stakeholder maps - B2B is complex: CTOs influence CFOs, recommenders influence buyers. Map those relationships to win. Simplify your language - Ditch jargon like "frictionless" and "seamless." Use words you'd use at dinner. Marketing becomes more interesting and understood. Marketing is logic and magic - Be both data-driven and creative. Avoid letting fiefdoms kill integrated work. Join everything together. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/chR0mn9Pum0 Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he's joined by Rory O'Neill of Checkout.com in this episode. Find Rival online at www.wearerival.com, LinkedIn Find Eric on LinkedIn Find Rory on LinkedIn Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here
The best fractional CMOs in the room aren't the ones talking the most. This episode makes the case that silence, in negotiations, in pricing conversations, and especially around how you get your work done, might be the sharpest tool in your practice right now. What gets unpacked is a real situation: a CMO who cut their rate, earned their upside, and then watched it potentially slip away because nothing was in writing and the instinct to act fast overrode the wisdom to wait. From there, the argument expands into something bigger about AI, efficiency, and who actually gets to enjoy the gains when your output doubles but your hours don't. Key Topics Covered: Why verbal agreements with clients will cost you, every time The case for waiting before sending that invoice Stating your price and saying nothing after How AI efficiency changes the value equation for fractional CMOs Why you should never volunteer how fast or easy something was The HVAC tech and the dentist: getting paid for discernment, not duration Increasing your usefulness without expanding your scope Take the First Step Toward Growth with CMOx Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning around legacy brands like JCPenney, Greg explains why the biggest risk brands face today isn't failure, it's being ignored. We discuss how to create safe spaces for dangerous ideas, why AI risks making marketers more cautious, and the hidden cost of playing it safe.Greg also shares the traits of great CMOs, the future of agencies and pitching, the campaigns he's most proud of, and the advice he'd give to the next generation of creatives.Thanks for System1 for supporting the podcast: https://system1group.comTimestamps00:00 - Start01:43 - Who are Mischief and what do they stand for?04:26 - What would Greg Hahn's walk on track be?05:05 - How to make a safe space for dangerous ideas07:46 - Is AI making us play it safe?10:37 - What is the real cost of playing it safe?14:31 - The Mischief strategy behind Tubi16:20 - Tubi's famous Super Bowl interruption campaign17:20 - The reward prediction error theory22:16 - Turning around a large legacy business like JCPenney25:55 - The traits of a successful CMO28:06 - The JCPenney movie trailer30:16 - Goldfish Chilean Sea Bass campaign35:51 - Why Greg likes George Felix as a CMO37:09 - The work that Greg is most proud of38:03 - What does the future of pitching look like?40:50 - How much of Mischief's work comes from pitching42:13 - The future of social media43:17 - What other agency work is Greg envious of?45:03 - What would Greg do if he wasn't afraid?48:01 - What does the future creative agency look like?49:14 - What does the future CMO role look like?51:12 - What does Greg want to achieve next?53:29 - Greg's advice for young creatives54:25 - What's the best advice Greg Hahn has ever been given?56:59 - What content does Greg consume? - Post chat
In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO Series Podcast, Alex Haidar is joined by Roanne Neuwirth, a B2B enterprise marketing leader and advisor whose career spans over two decades across law firms, global management consultancies, and boutique professional services firms. From Hale and Dorr to Boston Consulting Group, Farland Group, and Bates Communications (acquired by BTS), Roanne has spent her career working with leadership teams to define market position, build client relationships, and drive sustainable growth. Roanne brings her unique outside-in perspective to challenge how legal and professional services marketers think about positioning, growth, and the role of AI. She makes the case that while technology levels the expertise playing field, genuine thought leadership and client feedback programmes are more important than ever in advancing marketing into the strategic force that truly differentiates. Roanne and Alex discuss: What actually separates the firms that grow from the ones that stand still Why marketing should be at the table driving growth, not sitting behind it The difference between a market position and a service list, and why so few firms get it right Where firms are going wrong on AI, and what they should be asking instead Whether the bar for building authentic client relationships has been raised Her number one piece of advice for the next generation of professional services CMOs
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how startups can scale strategically by building the right foundation before investing heavily in growth. Joining us is Cyril Kowaliski, Founder of Sugarcube Strategy. With deep experience across global brands and startups, Cyril shares how founders can move from scattered efforts to structured, data driven growth. Key Highlights Sequencing Growth: Cyril explains the right order startups should follow before investing in marketing. Product Market Fit: Cyril shares how founders can validate true market demand. Fractional Leadership: Cyril highlights how fractional CMOs bring strategic clarity without full time cost. Leader vs Agency: Cyril explains the difference between strategic leadership and execution focused agencies. Scaling Readiness: Cyril outlines how founders can identify the right moment to scale marketing. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Most leaders think they are delivering a great customer experience. Pierre Charchaflian of IBM says they are delivering yesterday's version. The new standard is not fixing problems when customers report them. It is knowing about the problem before the customer does, and solving it before they have to ask. That shift, from reactive to anticipatory, is what separates the brands that customers stay loyal to from those they leave without explanation. The technology to do it exists right now. Most companies are not using it. Pierre has spent 25 years at the intersection of data, technology, and customer experience, and he says this transformation is unlike anything he has seen before. The window to act is open. It will not stay that way. What You Will Learn About Anticipating Customer Needs With AI: What agentic AI actually is in plain language, why it is fundamentally different from prior AI capabilities, and what it means for your CX strategy starting now Why IBM's research found that technology stack limitations, not budget or talent, are the number one barrier preventing CMOs from delivering the customer experience they already know they need to deliver How agentic search engines are becoming a direct threat to brand digital presence, and what leaders need to do before their customers' AI agents start bypassing them entirely Why anticipating a customer's need before they express it is now a measurable competitive advantage, and what separates the companies building that capability from the ones still reacting How AI can read sentiment, detect frustration signals across structured and unstructured data, and trigger a response before a customer decides to leave Why conversion is the metric that tells the truth about whether your customer experience is actually working, and what NPS and CSAT consistently miss Download IBM's Win the Moment report now: https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/customer-intent?utm_id=Stacy-Sherman-AdobeSummit-LinkedIn-IBVCMOStudy-04-16-26 #IBMPartner Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.
Why This Episode MattersFirgun Ventures launched in late 2025 with a $70M first close anchored by the Qatar Investment Authority and a mandate that doesn't exist anywhere else in the market: lead Series A and B rounds in quantum scale-ups globally. Kris Naudts is a neuroscientist and former Culture Trip founder whose path to quantum runs through a near-fatal medical misdiagnosis. Zeynep Koruturk spent over a decade building the Goldman Sachs Tech Initiative and meeting more than a thousand founders. Both were early angels in what became Quantinuum.If you're trying to understand how quantum companies actually get financed between the lab and the IPO window — or why a specialist fund needed to exist at all — this conversation is one of the clearest views available. It's also a useful frame for founders thinking about what an informed institutional investor actually does in a round.SponsorThis episode is brought to you by Outshift, Cisco's incubation engine. The need for computational power is rapidly increasing in every sector. From drug discovery to material innovation to complex financial modeling, classical systems are reaching their absolute limits. It's time for a paradigm shift. The answer is a scalable quantum network, built on open standards and vendor-agnostic architecture. By uniting distributed quantum devices, you unlock limitless computational power.Learn more about the Cisco Universal Quantum Switch at Outshift.com.Go deeper with the blog post The switch that quantum networking has been waiting for.What We Get IntoWhy Kris's ALS misdiagnosis became the conviction event that pulled him from media entrepreneurship into quantum investingHow Zeynep's decade at Goldman Sachs Tech Initiative shaped her pattern-matching for deep tech, and where that pattern-matching breaks down in quantumThe structural reason Series A/B is the real bottleneck in quantum financing — and why precede and seed capital is no longer the gap people assume it isHow Firgun underwrites engineering and execution risk after the scientific risk is largely retiredWhy a quantum-specialist fund unlocks soft commitments from larger institutions that otherwise stay on the sidelinesThe role of Firgun's "scientific co-founder" Professor Mete Atatüre and the need for sub-specialist diligence across modalitiesHow Firgun thinks about portfolio construction across silicon-spin/photonic (Photonic Inc.), silicon CMOS (Quantum Motion), and other architectures without picking a qubit winnerWhy a truly global mandate is a feature, not a focus problem, given how concentrated quantum talent is in roughly a dozen ecosystemsHow sovereign capital, US equity-stake announcements, and geopolitical fragmentation are starting to reshape who can invest in whatWhy the binary "fault-tolerant or bust" framing of quantum investing misses the gradient of capability that drives near-term valueResources & LinksGuest & FirmFirgun Ventures — The fund's homepage, with the team and "Time to Talk Quantum" podcast featuring the founders' own framing of the market.Firgun Ventures on Crunchbase — Confirms London HQ, global mandate, and Series A/B focus.Fund Launch & ThesisFirgun Ventures Launches $250M VC Fund to Invest in Quantum — The Quantum Insider — Launch details, QIA anchor commitment, and founder backgrounds.Firgun Ventures Launches With $70M for Quantum Tech Innovation — TechFundingNews — Deeper breakdown of the LP roster and market rationale.Firgun Ventures: Scaling Quantum Beyond the Early Stages — Future of Computing — Extended interview with Kris and Zeynep on the Series A/B bottleneck.Portfolio Companies MentionedFirgun Invests in Photonic Inc. — The Quantum Insider — Firgun's first portfolio investment in DARPA-validated Photonic Inc.Photonic Inc.'s World-First Quantum Teleportation — QC Report — Technical context on the "Entanglement First" silicon-spin/photonic architecture.Photonic Inc. Closes $200M+ Round — The Quantum Insider — Final close at a $2B valuation.Quantum Motion Raises $160M Series C — The Quantum Insider — Firgun's first European investment in silicon CMOS quantum computing.Quantum Motion's Silicon CMOS Approach — Technologies.org — Technical analysis of the CMOS scalability thesis.Key Quotes & InsightsKris on the conviction event: "If you're expecting to die and then you're told you're going to live, you have to rethink it yet again… You can go in the direction of enjoy every day, or you can go in the direction of let's try to do something meaningful with whatever time I have left."Zeynep on the real bottleneck: Pre-seed and seed capital in quantum is no longer the gap — the A and B rounds are. Roughly 40% of companies in the space need that bridge to unlock larger institutional capital, and almost no one is set up to lead it.Kris on diligence limits: No one person can underwrite the full quantum stack. Firgun pairs a "scientific co-founder" with sub-specialists for each modality, because in quantum "no propositions sound stupid" — and that's exactly the problem.Zeynep on the asymmetric bet: Quantum is one of the few areas where geopolitical reality creates a floor under the downside. The West can't afford to lose, which means funding will be there long enough for the right companies to mature.Kris on willing the timeline: "You cannot will it into being. The space will evolve at the pace it is set to evolve with the capital and the talent in it." A useful corrective for anyone pitching a five-year cure-for-Parkinson's roadmap.Related Episodes
Former Dove CMO Alessandro Manfredi joins That's What I Call Marketing to discuss Dove Real Beauty, brand fundamentals, AI, creative effectiveness and why marketing may be losing some of its professionalism. Alessandro spent 28 years at Unilever and played a major role in the growth of Dove, one of the most famous examples of long-term brand building in modern marketing. In this conversation, he explains why Dove's success was not built on purpose alone, but on product quality, emotional connection, research, innovation, communication architecture and strategic rigour. Thanks to the Marketing Society of Ireland for organising this event. Tracksuit cares deeply about marketing professionalism and have introduced Tracksuit University to close the gap between Marketing and the C Suite and you can get 20% Off with an exclusive TWICM Discout - use the code thatswhaticallmarketing at https://university.gotracksuit.com/This episode is for marketers, CMOs, brand leaders, strategists and agency teams who want to understand what it really takes to build brands that last.What you will learn:Why marketing is losing some of its professionalism and trainingHow Dove Real Beauty moved the brand from product love to emotional connectionWhy “people don't buy beautiful ideas” without strong products behind themWhat Alessandro means by brand fundamentalsWhy AI is powerful for execution, but not a replacement for strategyHow CMOs can reclaim strategic influence without making it a power grabWhy brands need to shape culture rather than chase trendsHow purpose can work when it is grounded in a real human tensionWhat smaller marketing teams can learn from Dove's approach to creativity, insight and rigourChapters:03:35 From academia to Unilever and Dove06:22 The origins of Dove Real Beauty09:37 Why marketing is losing strategic discipline12:03 How Dove grew over 20 years14:23 Research, insight and emotional connection19:30 Why people do not buy beautiful ideas alone20:41 Brand fundamentals and communication architecture22:54 Why AI is not strategy24:32 Working with agencies and strategic planners25:48 The three elements of bulletproof brand fundamentals29:34 Purpose, North Star and shaping culture33:09 Creative effectiveness: culture, talent and rigour36:50 What smaller marketing teams can learn from Dove37:26 Handling criticism of Real Beauty39:04 Social media, mental health and marketers' responsibility41:23 Life after Dove and Unilever44:37 Where to find Alessandro ManfrediGuest: Alessandro ManfrediHost: Conor ByrnePodcast: That's What I Call MarketingFind out more about Alessandro Manfredi: aleikigai.comLearn more about Tracksuit: gotracksuit.comSubscribe for more conversations with leading marketers, CMOs, brand builders, strategists and creative leaders. https://www.thatswhaticallmarketing.com/#Marketing #BrandBuilding #Dove #RealBeauty #CMO #BrandStrategy #CreativeEffectiveness #AIInMarketing #Unilever #MarketingLeadership #PurposeMarketing #BrandFundamentals #ThatsWhatICallMarketing Hosted on Acast. See acast.com/privacy for more information.
Ari Paparo sits down with Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, and Doug Campbell, Chief Strategy Officer at DoubleVerify, to discuss why 91% of marketers distrust platform-reported results, the rise of outcome-based measurement, the role of verified purchase data, AI-driven optimization, media waste, and the future of advertising accountability. Takeaways 91% of marketers distrust platform-reported results, signaling a major measurement credibility gap. Brands want to optimize toward real purchase outcomes, but technical and organizational barriers remain. Verified transaction data and independent measurement are becoming essential for improving accountability. Reducing delays and complexity between purchase data and optimization systems can improve campaign performance. AI can enhance marketing outcomes, but its effectiveness depends on the quality of the data it receives. CMOs face growing pressure to prove measurable business results and justify marketing investments. Chapters 00:00 Introduction to the Affinity Solutions Outcome Marketing Council 00:29 Why the council was created and its mission 01:34 The new report: Measurement's Tipping Point 02:28 Challenges connecting ad exposure to purchase behavior 03:06 Key survey findings and marketer sentiment 03:19 Why 91% of marketers distrust platform-reported results 05:31 Why marketers still rely on proxy metrics 07:10 The value of real purchase and transaction data 08:21 Barriers preventing outcome-based optimization 09:17 Platform measurement challenges and attribution overlap 09:38 Speed, data paths, and optimization challenges 10:53 The importance of third-party measurement 11:10 How much waste exists in media measurement? 13:04 Best practices for verified outcomes and optimization 14:20 How far the industry has progressed in recent years 14:44 AI, data quality, and marketing performance 16:45 Advice for CMOs navigating measurement uncertainty 17:43 Organizational change and financial accountability 18:30 Why the opportunity for innovation remains strong Guests: Ari Paparo, Damian Garbaccio, Doug Campbell Learn more about your ad choices. Visit megaphone.fm/adchoices
For high‑growth B2B tech brands, the next funding round or IPO is no longer just a financial milestone – it is a communications stress test. Investors are bringing AI‑driven tools, sharper scrutiny and higher expectations into every decision. The companies that win are those that can match strong numbers with a compelling, consistent story.In this episode of the FINITE Podcast, Jodi Norris sits down with Liam McLaughlin, Managing Partner at Clarity Europe, to unpack how CMOs and marketing leaders can actively prepare for their next raise or listing through comms and marketing. They explore where tech investment is flowing today, why AI is fueling a renewed funding boom, and what it really takes to move from “interesting startup” to “serious international player” in the eyes of investors.Liam breaks investor attraction down into three pillars: authenticity, narrative and AI visibility. He shares practical examples from an EV charging infrastructure client on the road to IPO, and a fintech brand using AI visibility programmes to show up consistently across search, executives, media and analysts – and, crucially, inside LLMs.Liam has almost 20 years of integrated communications experience, working with global technology brands including Oracle, NetApp and EMC, as well as consumer names such as Canva, Clearscore and eBay. As Managing Partner of Clarity Europe, he has led communications strategies for brands navigating major funding rounds and public offerings across the UK and Europe.Inside you'll find…How to build an authentic, investor‑ready brand story that goes beyond “AI‑washing”A practical framework for aligning spokespeople, channels and proof points over a multi‑year funding journeyWhy AI visibility is now a core stakeholder in investor relations – and how to measure and optimise it
Fifty episodes in, one lesson keeps getting louder: marketing is still a person-to-person craft, even when the world feels dominated by platforms, dashboards, and AI. Recording from Stockholm during Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and top marketing thinkers and why the energy of human contact makes ideas sharper, braver, and more useful.We dig into leadership under pressure, starting with a principle that sounds simple and turns out to be non-negotiable: if you lead others, you have to take care of yourself first. Antonio Lucio explains why it starts with the body, how uncertainty drains teams, and why self-care is not selfish when your job is to show up centred for your people. From there we move to a phrase we keep coming back to: creativity with precision. Great work needs measurement and proof, not to tame creativity, but to earn trust, defend brand investment, and scale what is driving real business results.The episode also tackles evidence-based marketing and the danger of untested myths. We explore why organisations often already have the data they need yet still fail to challenge assumptions, then zoom out to creativity, strategy, and technology: Sir John Hegarty's case for creative effectiveness, Seth Godin's view of strategy as a “philosophy of becoming”, and a clear stance on AI as augmentation rather than an enemy. If capability is expanding fast, the real question becomes uncomfortable and motivating: are our ideas good enough?Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first. They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next. In this episode, Drew talks with Kathie Johnson (Nintex), Lorie Coulombe (Equity Shift), and Allyson Havener about peer leadership inside the executive team. They explore how CMOs build trust, surface business issues, and strengthen credibility across the C-suite. In this episode: Kathie shares why peer leadership starts when a CMO owns more than the marketing plan and helps surface gaps across the business Lorie gets into the trust, EQ, and one-on-one relationship building that make healthy disagreement possible at the executive level Allyson breaks down how finance fluency, customer insight, and a clear read on the sales cycle build stronger executive credibility Plus: How peer leadership starts with the issues a CMO is willing to surface Why connecting dots across functions comes with the job How strong CMOs bring customer context into business decisions For CMOs ready to lead as true executive peers, this episode shows how to earn trust, surface what matters, and lead first as a business leader. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing how buyers find products, and most B2B teams are still figuring out where to start. In this session, each marketer shares what's working and wins they've experienced — from earned media and technical audits to homepage fixes and tracking AI visibility. Whether you call it AEO, GEO, LLMO, or EIEIO – this one's for you. This session features guests Matt Dzugan, VP of Data Intelligence at Muckrack, Brett Bernath, Director of Product at Webflow, and Jess Joyce, Founder of Inbound Scope – an SEO and AI Search consultancy.Timestamps(00:00) - - - Why 80% of CMOs say AEO is a top priority — and most don't know where to start (02:48) - - - How Muckrack used original research to get cited in ChatGPT before their product launch (02:50) - - - Why top-of-funnel content is getting eaten by AI — and where to focus instead (02:53) - - - Quick win #3: authority — how to show up in Reddit and third-party platforms (02:56) - - - The sleeper tip: Bing Webmaster Tools is already giving you first-party AI data (03:07) - - - How to handle competitor comparison content without verifiable claims falling flat (03:23) - - - The four-bucket AEO maturity model: content, technical, authority, measurement (03:24) - - - Why your homepage is your worst-performing page for AI discoverability (03:27) - - - Quick win #1: technical hygiene — schema, meta descriptions, and structured data (03:28) - - - How to identify which journalists get cited most by AI in your niche (03:29) - - - Quick win #2: are you actually answering what your customers are asking? (03:34) - - - Why 1 in 3 B2B SaaS sites have technical blockers killing AI discoverability (03:36) - - - Why original research is the single best content type for earning AI citations Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Ouster ($OUST) just reported $49M in Q1 2026 revenue — up 49% year-over-year — and crossed the 40% gross margin threshold as it shifts toward a fabless model. But the bigger story is product: the new REV8 LiDAR family and L4 Max chip now integrate native color sensing directly into the sensor, developed in partnership with Fujifilm.In this episode, Nick breaks down what that means for physical AI — autonomous vehicles, robotics, and industrial automation — where today's systems rely on costly, complex sensor fusion setups combining LiDAR with CMOS image sensors. Color LiDAR could simplify that stack significantly.We also cover Q2 2026 guidance, the path toward breakeven, and why OUST remains a small bet in the Semi Insider portfolio — not a full position. This is still a prove-it story: the company operates at a loss and continues issuing shares to fund operations.Topics covered:REV8 family and L4 Max chip breakdownHow color LiDAR changes the physical AI sensor stackWhy OUST is sized as a small bet and what would change thatQ2 2026 guidance and the road to profitabilityFor deeper research and portfolio updates, visit us at chipstockinvestor.com.Chip Stock Investor covers semiconductor stocks and the chips powering AI, autonomy, and the physical world. Subscribe for weekly analysis and research updates.This content is for informational and educational purposes only and does not constitute financial advice. Always do your own research before making any investment decisions.
What happens when experienced marketers get honest about where they're stuck and ask for unfiltered coaching on how to move forward? That's the premise of this episode, and the answers get uncomfortable in the best way. The questions are real, the resistance is real, and so is the pushback. What gets unpacked is a pattern that shows up again and again across marketers trying to build a fractional practice: the gap between what they're capable of and what they're willing to charge, who they're willing to walk away from, and what kind of clients they actually deserve to be working with. The episode opens with a marketer who loves startups and keeps hitting the same wall, and it doesn't let up from there. Key Topics Covered: Why working with clients who can't fund your strategy is a game you can't win The total addressable market test: if you can't get them on a list, it's not a niche Turning a discovery call into a 30-day paid strategy engagement Imposter syndrome and why "I've never done this before" is not a disqualifier How to price for equity deals without getting burned Why niching down inside an industry outperforms being a generalist every time The CMO's job versus the implementer's job as AI keeps raising the floor Take the First Step Toward Growth with CMOx Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver asked an AI tool to explain your own company and cringed at how wrong it got things? This week there's a genuinely simple fix for that, and Jay Schwedelson lays it out in a way that turns those AI answers into a ready-made content plan. He somehow gets there by way of a hospital collab and a four-dollar Instagram upgrade he's weirdly excited about, which tells you everything about how this one flows.ㅤBest Moments:(00:16) Disney teams up with Philips to surround kids with ambient Disney characters during their MRIs(01:36) The gut-punch stat, 88 percent of CMOs are getting grilled on AI visibility while most have no plan(02:06) Most marketers have already caught AI describing their company completely wrong(03:40) Ask all four AI tools the same question, then build content around the answers they all share(04:52) Meta's new Instagram add-on lets your stories outlive the 24-hour cutoff, and Jay thinks it's worth it(06:45) The Eventastic pitch arrives with DJs, a cannonball guy, and a Taylor Swift dance contest
Everyone is talking about AI replacing marketers.But what if the bigger problem isn't AI at all?In this episode of The Barber's Brief, Marc Binkley and Vassilis Douros explore a series of stories that challenge some of marketing's biggest assumptions.They unpack new research showing that most CMOs aren't worried about AI replacing jobs. They're worried about whether their teams have the skills to use it effectively. The conversation quickly expands into a deeper question: is marketing facing an AI skills gap, or are we simply exposing a fundamentals gap that has existed all along?The discussion also covers:Why only 40% of marketers believe advertising is understood in the C-suiteThe eight barriers preventing organizations from integrating brand and performanceWhat H&R Block learned when its marketing mix model became too slow to be usefulWhy marketers continue to retreat to last-click attribution during moments of uncertaintyThe rise of AI as an "Iron Man suit" that amplifies marketers rather than replaces themPlus, Ad of the Week goes to Brazilian beer brand Brahma for a brilliant World Cup campaign that transforms 24 years of disappointment into hope by reminding Brazilians not what happened, but who they are.This episode is ultimately about one question:Are we optimizing for the dashboard, or are we optimizing for the business?Key TakeawayThree-quarters of CMOs are concerned about the AI skills gap.AI is transforming marketing into a talent transformation.Understanding marketing fundamentals is crucial in the age of AI.The effectiveness say-do gap highlights a disconnect in marketing.Dynamic marketing mix modeling can enhance decision-making.Measurement should build confidence, not just justify spending.Less than half of marketing decisions are evidence-based.AI should be seen as a tool to enhance human capabilities.Brahma's campaign focuses on identity and belief, not just sales.Nostalgia can be a powerful motivator for consumer engagement.Chapters00:00 - Introduction01:12 - The AI Skills Gap in Marketing04:21 - Understanding Marketing Fundamentals07:47 - The Effectiveness Say-Do Gap11:54 - Dynamic Marketing Mix Modelling18:52 - The Future of AI in Marketing24:18 - Ad of the Week: Brahma's World Cup CampaignNews LinksThree-quarters of CMOs are grappling with AI skills gapLink: https://www.marketingweek.com/cmos-grappling-ai-skills-gap/WARC - The Multiplier Playbook for CMO's looking to integrate brand & performanceLink: https://www.warc.com/en/the-multiplier-playbook-2026How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomesLink: https://www.mi-3.com.au/01-06-2026/when-marketing-mix-modelling-isnt-working-how-hr-block-rethought-attribution-andRobo-dogs, driverless cabs, AI perfume & the GTM singularity: Forrester B2B Summit 2026Link: https://www.thedrum.com/news/robo-dogs-driverless-cabs-ai-perfume-and-the-gtm-singularity-forrester-b2b-summit-2026
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, very little impact.Ben, Strategy Director at Principles Agency and host of Marketing Room 101, joins Chris and Will to break down what brand strategy actually is, why so many senior marketers get it wrong, and how to do it properly without drowning in 20-page decks and brand "salad bowls".What you'll learn:The simplest definition of strategy you'll hear, using Ben's "person and product" modelWhy diagnosis comes before strategy, and strategy before tactics (borrowed from the ancient Greeks)The Three Cs framework: customer, company, competition, and why every problem comes back to themThe "bow tie" method for distilling a mountain of insight down to a single wordWhy you should think in alternatives, not competitors (a Snickers competes with doing nothing, not just a KitKat)The McCafé anti-poncery campaign and what makes it a masterclass in positioningWhy "channel neutrality" matters, and why SEO, GEO and AEO are all just "search"How strategic thinking applies to everything from cleaning your house to running the countryPlus Ben serves up his now-famous Menu of Mistakes, including the £70k pitch that got away, the food shoot where he forgot to book the art director and styled it out by pretending he was one, and the Wally the Whale mascot meltdown at Wetherby Racecourse that ruined childhoods and lost punters their bets.The conversation closes with the three things Ben would banish from marketing right now: tiny microphones, people misusing the word "omnichannel", and the damage social media is doing to society.Chapters:0:00 Intro 1:15 Building a podcast with Room 101 4:35 Mini MBA and marketing basics 7:40 What strategy really means 12:35 The Three Cs and the bow tie 17:55 Listening first and field research 21:00 Knowing when insight is enough 24:55 McCafé and anti-poncery positioning 29:10 Strategy thinking in daily life 34:45 False binaries and channel neutrality 39:35 What communications means in practice 42:25 The menu of marketing mistakes 46:30 Wally the Whale mascot meltdown 51:05 The missing art director food shoot 54:40 Three things to banish now 57:35 Social media harm and regulationConnect with Ben Norman on LinkedInSend us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:
Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
AI experimentation created momentum. But for CMOs, it's time to move out of the sandbox and into repeatable systems. In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from the Imaginarium Summit, Drew explores what it takes to turn scattered AI experiments into a scalable operating model. Along the way, Drew tackles some of the biggest questions facing marketing leaders right now: When should you buy versus build? How do you manage agent risk and governance? What should CMOs actually measure? Why might sales enablement become AI's most practical win? What does "team readiness" really look like? You'll also hear why Drew believes AI is "a mirror, not a crystal ball," exposing weak processes, disconnected data, and organizational gaps faster than ever before. If you're a B2B CMO trying to turn experimentation into a scalable operating model, this episode is a smart place to start. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
In this episode of The New P&L TO THE POINT, Paul explores the growing conversation around AI that increasingly positions it as an ‘existential crisis' for businesses and society.Drawing on insights from dozens of executive roundtablesheld across the UK and Europe with CIOs, CTOs, CMOs, HR leaders and transformation executives, Paul reflects on how the AI conversation has evolved at remarkable speed. In just a couple of years, organisations have rapidly shifted from asking What is AI? to How do we deploy it? and now increasingly Why are we using it in the first place?At the heart of the discussion is a critical observation: many organisations approached AI implementation in reverse order. Businesses rushed into experimentation and deployment before establishing strategic clarity around purpose, culture and long-term impact. According to Paul, this is where the real challenge lies.Rather than focusing solely on future fears around AGI orsuperintelligence, this episode argues that today's AI crisis is more immediate and human: a leadership, capability and adaptability crisis. AI is not simply another technology tool; it is transformational and foundational, requiring organisations to rethink leadership, culture, communication and workforcedevelopment.Paul also examines how AI acts as a mirror for organisational health, exposing weak leadership, fragmented data, siloedcultures and poor communication. Without clear vision, employee trust and meaningful upskilling pathways, businesses risk creating fear, disengagement and resistance internally.Ultimately, this episode challenges leaders to rethink their relationship with AI: not as a transactional solution, but as a force that will fundamentally reshape the nature of work, organisations and leadership itself. Those who fail to adapt may face their own existential crisis far sooner than the technology does.To discuss the topics outlined in this episode on moredetail, email: hello (at) principlesandleadership.com To learn more about The New P&L and the work we do, goto: www.principlesandleadership.com
In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale. The key takeaway: 1. Radical honesty is not a risk, it's a requirement In a controversial category, you have to be as loud with your rebuttals as your critics are with their attacks. Silence reads as guilt. 2. BNPL customers aren't who the headlines say they are Payflex users are not over-indebted people stretching to survive. They're actualizing. Identity-driven. The emotional need sits at the top of Maslow's hierarchy, not the bottom. 3. The two-year brand cliff is real Cut brand budget today, nothing happens for six months, maybe a year. Then sales tank. And to recover it, you spend two to three times what you cut. The lag is the weapon CMOs need to use in every CFO conversation. 4. Brief writing is a tattoo, not a tick box WATTW. What are we trying to achieve here. If you can't answer that before you brief, you shouldn't be briefing. 5. Marketing is an advocate for the market, not a go-to-market function Marketers need to be in the product room early, sometimes aggressively, because no product strategy survives contact with a customer insight that nobody bothered to bring in. 6. Learn the finances early The biggest unlock in Tracey-Lee's career was understanding what CFOs actually care about: customer equity, market share, lifetime value. Not ROAS. 7. Boldness needs justification, not just instinct The data breach campaign worked because it had a clear strategic logic behind it. Payflex is an innovator and Black Friday demands standout or silence. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fPIrrl9Qg3I Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Viren Samani, and he's joined by Tracey-Lee Zürcher-Campbell of Payflex in this episode Find Rival online at www.wearerival.com, LinkedIn Find Viren on Linkedin Find Tracey-Lee on Linkedin Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here
Host E.B. Moss brought on the new GM of Alembic, Hitesh Wadhwani, during the POSSIBLE Conference in Miami, as part of a mini-series for "Insider Interviews" called “POV: Possible.” Because, as Wadhwani explains, with causal AI it's now possible for marketers to prove what actually drove business results. Wadhwani arrived at Alembic from 12 years at Google, where he helped build measurement products including Google Meridian. He explains why having more marketing data does not necessarily create more confidence — and why traditional approaches still leave CMOs and CFOs asking the same question: what actually caused the outcome? Wadhwani makes the case that LLMs were designed to predict language, not deliver the kind of precision needed for multimillion-dollar budgeting and pricing decisions. Alembic's answer is causal AI: a real-time model of the business that connects marketing channels, pricing, promotions, inventory, and more to identify not just what happened, but what caused it. He shares a standout case study involving a major airline's Olympic campaign spend. Alembic's model identified, at moment-level granularity, that the placement of the brand's logo during the medal ceremony drove more flights to Paris than any other single moment in the campaign — the kind of insight that makes causal AI feel a lot less like a buzzword and a lot more like a business tool. One of the biggest ideas in the episode is how causal AI can help close the gap between marketing and finance. Instead of separate teams using separate metrics, Alembic puts brand, performance, and measurement into one framework that gives CMOs and CFOs a shared language for decision-making. That includes getting better vision in to how to exactly measure creator and influencer marketing. Learn how Alembic's model works, and what's next for the company with NVIDIA as a compute partner. Subscribe for more Insider Interviews and share this one with the measurement skeptic on your team.
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.
Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dangers of digitising every human interaction, Rory and Tom explore what businesses lose when efficiency becomes the only goal. They also discuss why governments need creative departments, whether we truly understand how advertising works, and how marketers can finally gain the influence they deserve inside organisations.Timestamps:00:00 - Start00:56 - What will be the advertising agency of the future?10:39 - How to change the way we think about ad agencies15:42 - Why the government need a creative department19:44 - Creativity isn't dead because AI only uses data from the past22:32 - How marketers can achieve the influence they deserve24:08 - Do we really know how advertising works?29:29 - Is Tesla applying marketing thinking?31:58 - The future of driverless cars and the danger of Silicon Valley44:03 - Human interaction vs digitising everything47:43 - Tom and Rory's advice for CMOs
Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:14 The power of platform architecture07:55 Joining Data IQ as CMO12:44 AI-driven improvements at Roche15:12 Key elements for AI success20:37 Business outcomes in the AI era25:00 Building an integrated marketing system26:20 AI tools boosting sales efficiency31:42 Embracing AI in Marketing35:47 Building trust in AI companies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Most fractional CMOs aren't struggling because they're lazy or undisciplined. They're struggling because they keep solving the wrong size of problem, and the market is about to make that very expensive. This episode draws a sharp line between the work that keeps you busy and the work that actually moves you forward, and the gap between those two things is wider than most people want to admit. What gets unpacked is why so many experienced marketers are one AI wave away from being fully replaceable, and what it actually looks like to operate at a level where that stops being true. The argument isn't comfortable, but it's the one worth sitting with. Key Topics Covered: Why discipline isn't your problem The real enemy holding back your income How AI is quietly eliminating small-problem work What "solving bigger problems" actually looks like in practice The difference between collecting dots and connecting them Why branding before leads kills client relationships The one question to ask yourself about your next big move
In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO, B2B Marketing is joined by Fiona McKenzie, President, Europe, Marketbridge to tease her upcoming keynote session at B2B Ignite. This week, Fiona joins us to explore why AI alone won't fix your go-to-market (GTM), and why the real unlock is a systems-thinking CMO. We dive into GTM as a true growth operating system, spanning marketing, sales, product, data, and technology, all while examining how AI is both accelerating innovation and exposing silos, fragmented data, and broken processes. She also shares practical steps for CMOs and marketing managers to move from reactive, campaign-centric activity to proactive, growth-driving initiatives that challenge long-held assumptions and bring sales and marketing closer together. Like this week's episode? B2B Ignite will be taking place July 1st, 2026. B2B Ignite is your espresso shot of real-world marketing perspectives. Listeners to the podcast can save 20% on their ticket to B2B Ignite 2026 – simply enter the discount code PODCAST when prompted at check out. https://events.b2bmarketing.net/b2bignite
Let's know what you liked and learnt! What does it really take to become a modern CMO?In this episode of The Super CMO Show with Swami, Megha Agarwal shares why she calls herself a “non-traditional CMO” — one who goes beyond brand campaigns to think about growth, monetization, P&L, consumer obsession, and business building.Drawing from her journey across Table Space, WeWork, Unilever and CavinKare Megha speaks about startup chaos, building categories from scratch, the future of agencies, creativity in the AI era, mentorship, leadership, and why marketers must constantly reinvent themselves. A sharp, insight-packed conversation on what marketing leadership truly demands today.About MeghaMegha Agarwal is a marketing leader, growth strategist, and business builder with close to two decades of experience across FMCG, consumer brands, startups, and enterprise workspaces. Currently the Chief Marketing Officer at Table Space, she has built her career at the intersection of brand building, growth, customer experience, and business transformation.⭐ 5 Key TakeawaysThe modern CMO must understand business, not just marketing: Megha argues that marketers who do not understand P&L, monetization, and cross-functional business impact risk becoming irrelevant in today's environment. Consumer obsession is still the strongest competitive advantage: One of her biggest learnings from was that true marketing begins with deeply understanding consumers — not through dashboards, but through immersion, humility, and lived observation. Building brands from scratch requires a completely different mindset: Moving from FMCG to startups taught her that scaling brands is very different from creating foundational systems, processes, tools, and teams from zero. AI will commoditize marketing science — creativity becomes the differentiator: As AI automates research, analytics, and execution, original thinking, creativity, and human insight will become the most valuable capabilities for marketers. Sustainable growth requires support systems, not perfection: Megha challenges the myth of perfect work-life balance, emphasizing intentional trade-offs, communication, asking for support, and building ecosystems both at work and at home. ⏱️ Timestamps00:03:20 — Why Old-School Marketing Thinking Is Breaking Down00:09:50 — Brands Are Built in Years, Judged in Quarters00:12:17 — Nobody Prepares You for Real Decisions00:13:54 — The Consumer Is Still the Most Important Person in the Room00:18:01 — Big Brands Cannot Afford Recklessness00:20:59 — Building Is More Exciting Than Managing00:23:21 — Growth Fails Without Foundations00:25:49 — You Cannot Scale Chaos Forever00:28:19 — Big Companies Hide How Difficult Things Really Are00:31:52 — Most Career Limits Exist Only in the Mind00:39:24 — Execution Is Common. Thinking Is Rare.00:41:45 — The Future Belongs to Hungry Agencies00:44:35 — AI Makes Creativity More Valuable, Not Less00:47:31 — Perfect Balance Is a Myth00:53:41 — The Best Mentors Don't Give Answers00:57:44 — Your Strengths Matter More Than Your Weaknesses01:00:25 — AI Can Analyze Consumers. It Cannot Love Them.01:02:39 — The Best Marketers Constantly Reinvent ThemselvesThis episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Visit https://www.movingwalls.com to learn more.
Klea Dhmitri of Hamamatsu joins Yuval to discuss the company's role as a photonic component provider for trapped-ion and neutral-atom quantum computers. She explains key technologies such as photomultiplier tubes (PMTs), SPADs, and quantitative CMOS cameras, and how scaling to larger qubit arrays changes requirements for speed, resolution, and integration. Klea also shares how customer demand is pushing product innovation, reflects on her unconventional path into quantum, and offers advice for those looking to build careers in photonics and quantum technologies.
Jessica Jensen is the CMO of LinkedIn, but this conversation goes far beyond platform strategy or social media trends.In this episode of That's What I Call Marketing, Jessica joins Conor Byrne for a deep conversation about what modern marketing leadership actually looks like inside one of the world's biggest technology companies.From studying Japanese and living in Tokyo, to starting a business during the 2008 financial crisis, to leading global marketing teams across Silicon Valley, Jessica shares the experiences that shaped her approach to marketing, creativity, leadership and growth.They explore why marketers need a GM mindset, how LinkedIn thinks about trust and brand building, why AI is changing career development, and what separates marketers who stay relevant from those who get left behind.Jessica also explains:– Why most marketing messaging is forgettable– Why marketers should learn finance, product and sales– How LinkedIn manages global marketing across multiple business units– Why human networks matter even more in the AI era– The real tension between global scale and local market needs– What CMOs actually measure internally– Why humour and humanity matter in B2B marketingIf you're a CMO, marketing leader, brand strategist, or someone trying to build a long-term marketing career in the age of AI, this episode is packed with practical insight.Timestamps00:00 Intro02:25 How Jessica accidentally inspired the podcast03:40 Learning Japanese & living in Tokyo05:45 Startup failure & “Mama had to go get a job”07:00 Discovering marketing at Facebook08:40 Bringing humour into LinkedIn marketing10:55 The difference between LinkedIn & Indeed12:30 Why personal brands matter more in AI13:40 Is organic reach on LinkedIn getting harder?15:05 Managing complexity as LinkedIn's CMO18:00 Running global marketing across 20+ markets22:05 Breaking down silos inside large organisations26:20 What Jessica actually measures as a CMO28:15 Why marketers need a GM mindset30:20 Why marketers should “wear lots of sweaters”32:00 Jessica's warning for marketers ignoring AI35:20 The skills marketers need in 202637:45 What prepared Jessica to become LinkedIn's CMO39:00 Final reflections on leadership & humanitySubscribe for more conversations with the world's leading CMOs, founders, strategists and creative leaders.Listen to the podcast:Spotify: https://open.spotify.com/show/7MXhujDpTzbSRRbyQFgdWpAcast: https://shows.acast.com/thats-what-i-call-marketingFollow Conor Byrne on LinkedIn for more marketing analysis and commentary.Brought to you by TracksuitTracksuit is the always-on brand tracking platform helping marketers understand brand health, measure impact, and make better decisions over time.
Modern marketing is changing faster than many brands are prepared for. Multicultural, multigenerational, and other underrepresented communities are increasingly driving category growth — yet many brands are still using outdated marketing playbooks that weren't built to serve those customers well. In this episode, Sonia Thompson introduces the Growth Readiness Map — a modern marketing framework designed to help brands identify where they are today, why some brands see growth compound while others fall behind, and what foundational work needs to happen before identity-relevant growth can scale successfully. You'll learn: The difference between general-market and identity-relevant marketing Why many brands are activating before they're organizationally ready The four stages of the Growth Readiness Map: Default, Build, Gamble, and Compounding Why some brands build trust with growth communities — while others create friction without realizing it How customer friction quietly limits growth, loyalty, and marketing ROI Why the most important growth work often happens behind the scenes before campaigns ever launch How modern brands can build the trust and customer intimacy required for sustained, compounding growth This episode is for CMOs, brand leaders, growth marketers, agency leaders, and business strategists trying to understand what modern marketing actually requires in a market increasingly shaped by growth communities. Because the brands that win aren't just doing more marketing. They're doing the right work in the right order. Get in touch with Sonia: sonia@soniaethompson.com
Rapha Avellar se aprofunda em uma conversa reveladora com Cathyelle Schroeder, CMO da Riachuelo, sobre os desafios de liderar uma marca de moda em um país tão diverso quanto o Brasil. Descubra como ela equilibra consistência e autenticidade local em suas estratégias.Neste episódio, você vai descobrir:- Por que ouvir o cliente é o maior trunfo no varejo de moda.- A pesquisa que desvendou o verdadeiro desejo das consumidoras.- Como a Riachuelo transforma colaborações em uma plataforma de inovação.- O que um hater pode ensinar sobre sua marca.- A diferença entre patrocinar e pertencer a um movimento regional.Prepare-se para insights que podem transformar sua visão sobre marketing e liderança. Não esqueça de se inscrever e deixar seu like!---✨ Sobre o PodcastO CMO Playbook é um podcast que busca entender como grandes líderes de marketing enfrentam desafios, repensam modelos de gestão, testam novas abordagens e antecipam movimentos do mercado.É o espaço onde CMOs, Heads e Gerentes das maiores marcas e agências do país discutem tendências, estratégias e decisões com profundidade técnica e visão de futuro.Um podcast feito para quem está na linha de frente da transformação — que inspira, provoca e busca conversas profundas para liderar com inteligência na nova era da publicidade.---
47% of health systems have no clear owner for patient activation. CMOs call it the biggest untapped growth opportunity in healthcare. Marketing has the strongest unclaimed toolkit for the work. Chris Boyer and Reed Smith on whether marketing claims the category, and what it accepts in return. This week's episode runs a thought experiment. What if marketing simply claimed the category. Not partial credit. Not co-ownership with clinical operations. The whole thing, identification through completed care. Chris Boyer and Reed Smith map the teams currently sharing the work, the asymmetric capability marketing brings to it, and the operational accountability marketing has to absorb to make the claim defensible. If the largest unclaimed growth category in healthcare is sitting on your desk and your function has the strongest unclaimed toolkit for it, the question isn't whether you want it. It's whether you're willing to be measured on completed care. Mentions from the Show: Forum for Healthcare Strategists / Digital Health Strategies, Health System Chief Marketing Officer Survey, May 2026 Patient Access Collaborative, Industry Insights 2025: The New Imperative for Patient Access Leadership, September 2025: https://www.patientaccesscollaborative.net/news/industry-insights-2025-the-new-imperative-for-patient-access-leadership Patient Access Collaborative Access Framework, BMC Health Services Research, 2025: https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-025-12561-8 Linear Health, Referral Leakage Isn't an Out-of-Network Problem. It's a Follow-Up Problem, March 2026: https://linear.health/blog/referral-leakage-follow-up-problem Hospitalogy, The Health System Navigation Problem and Why You Should Fix Your Leaky Referral Pipeline, April 2025: https://hospitalogy.com/articles/2025-04-21/the-health-system-navigation-problem-and-why-you-should-fix-your-leaky-referral-pipeline/ US Tech Automations, Care Gap Outreach Is Failing: Why Manual Methods Can't Keep Up, April 2026: https://ustechautomations.com/resources/blog/healthcare-care-gap-outreach-pain-solution-2026 QuadMed, Closing Preventive Care Gaps Through Data-Driven Patient Outreach in MyChart, January 2026: https://quadmedical.com/outcomes/closing-preventive-care-gaps-through-data-driven-patient-outreach/ CipherHealth, Advocate Health case study on patient-centered outreach: https://cipherhealth.com/blog/advocate-health-patient-centered-outreach-close-care-gaps/ Health Catalyst / Upfront Healthcare, Scalable Strategies Increase Patient Activation and Close Care Gaps: https://www.healthcatalyst.com/learn/success-stories/closing-care-gaps Upfront Healthcare, Healthcare Psychographics and Segmentation: https://upfronthealthcare.com/psychographics/ Hibbard et al., Development of the Patient Activation Measure (PAM), Health Services Research, 2004: https://pmc.ncbi.nlm.nih.gov/articles/PMC1361049/ BMC Health Services Research, The role of patient navigators in ambulatory care: https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-021-07140-6 Artisan Strategies, Healthcare Patient Acquisition vs Retention Costs 2025: https://www.artisangrowthstrategies.com/blog/healthcare-patient-acquisition-retention-costs-statistics-trends MGMA Stat Poll, No-show fees in medical practices on the rise, January 2025: https://www.mgma.com/mgma-stat/no-show-fees-in-medical-practices-on-the-rise-to-balance-bumpy-attendance-rates Reed Smith on LinkedIn: https://www.linkedin.com/in/reedtsmith/ Chris Boyer on LinkedIn: https://www.linkedin.com/in/chrisboyer/ Chris Boyer website: http://www.christopherboyer.com/ Chris Boyer on BlueSky: https://bsky.app/profile/chrisboyer.bsky.social Reed Smith on BlueSky: https://bsky.app/profile/reedsmith.bsky.social Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jim Lecinski, the marketer behind the “Zero Moment of Truth” framework during his time at Google and now Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, about how AI is reshaping consumer discovery. From search and social to retail media networks and AI assistants, Jim explains why brands must rethink how they influence decision-making before the point of purchase.The conversation also explores how AI is influencing both consumers and marketers, and what CMOs should prioritize as discovery becomes increasingly fragmented across platforms and channels.Key takeaways:The “Zero Moment of Truth” is expanding across AI, social, retail media, influencers, and search-driven discovery.Brands should start with understanding consumer questions and behaviors before determining where to invest media dollars.AI is reshaping both consumer decision-making and how marketing organizations structure teams, strategies, and customer insights. Hosted on Acast. See acast.com/privacy for more information.
Enterprises have agents. Most can't run them at scale. IBM's Suzanne Livingston explains what changes when you have hundreds — not two.Full Show NotesScaling agentic AI is not the same problem as building it. At IBM Think 2026 in Boston, I sat down with Suzanne Livingston, VP of Product for IBM watsonx Orchestrate, to talk about where enterprise organizations actually are on this journey — and what it takes to move from a pilot to a production environment running hundreds of agents across dozens of departments.Suzanne walks through the full watsonx portfolio, then goes deep on the challenge she hears from customers constantly: the agent worked in the demo, but now it needs to run reliably at scale, with proper governance, observable across the estate, and permissioned correctly for every user and every system it touches. That is a fundamentally different problem than building the agent in the first place. The new Orchestrate Agent Control Plane is IBM's answer to it.This episode is for enterprise technology leaders who have moved past "should we do agents" and are now asking "how do we run them well." If your organization is somewhere between first pilot and full production deployment, this conversation is the one to listen to this week.What We CoverWhy the jump from generative to agentic AI changes the operating model, not just the technologyWhat agent orchestration means in practice when you have 40 sub-agents reporting to one master agentWhat the Orchestrate Agent Control Plane does and why cross-estate visibility matters more than per-agent optimizationHow enterprises are treating AI agents like digital employees — with identities, goals, managers, and performance reviewsWhy governance isn't optional in an agentic environment and what "governance light" looks like for organizations just getting started.Guest BioSuzanne Livingston is Vice President of Product Management for IBM watsonx Orchestrate, IBM's enterprise AI orchestration platform. She leads the product team responsible for agent building, orchestration, evaluation, and the recently announced Orchestrate Agent Control Plane. Suzanne presented at IBM Think 2026 in Boston.IBM Think profile: https://www.ibm.com/think/author/suzanne-livingstonResources MentionedIBM watsonx Orchestrate 30-day free trial: https://www.ibm.com/products/watsonx-orchestrateIBM Think 2026 content: https://www.ibm.com/thinkLopez Research blog: https://www.lopezresearch.com/research/
AI's arrival in the marketing department isn't the threat most fractional CMOs think it is. The episode opens with a provocation: the marketers who are scared of AI are scared for the wrong reasons, and the ones who are leaning into it with the wrong instincts are making a mistake that's harder to walk back. What gets unpacked is the real role that experience, taste, and discernment play when every company is suddenly being pitched a hundred new tools they may or may not need. Casey draws a sharp line between what fractional CMOs should be doing with AI and what they should absolutely leave to someone else. The argument about where your time and judgment belong, and why being the responsible party at the top is the safest place to be in a market that's shifting fast, is the spine of the whole episode. Key Topics Covered: Why AI is a gift for fractional CMOs, not a threat The critical difference between building software and defining what you need Why taste and discernment are your most valuable pitch right now How to be the responsible party when every vendor is selling AI urgency Positioning yourself for clients who actually need a CMO in the seat The danger of over-complicating a practice that works best when it's simple What in-demand fractional CMOs are building inside the CMOx Accelerator right now
#356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four core areas that actually matter: content, technical structure, authority, and measurement — and why most of AEO is just good SEO done right. They get into how LLM crawlers work and what your site needs to do to be discoverable, why Reddit and community platforms have outsized influence on AI citations, and how to measure whether any of it is working.Check out Webflow's free AEO assessment here.Timestamps(00:00) - - Intro and Brett's background (02:00) - - The state of search and why CMOs are worried (04:00) - - Webflow's AEO maturity model (05:30) - - Why AEO is an evolution of SEO, not a replacement (06:30) - - Technical: how LLM crawlers work (16:00) - - Content: optimize for questions, not keywords (19:00) - - Does authentic content still win in an AI world? (26:00) - - Measurement: the three-bucket framework (30:00) - - How accurate are the prompt visibility tools? (37:00) - - How to show your boss AEO is working (40:00) - - Authority: why Reddit has outsized influence on AI citations (43:00) - - Why Brett has stayed at Webflow for six years
In this episode of The Ross Simmonds Show, Ross makes a bold prediction: the next great CMO will be a media operator with a marketing budget. As AI and LLMs reshape how buyers discover and decide, traditional attribution, funnels, and SEO playbooks are breaking down. If you want to win in an AI-first world, it's time to shift from campaign thinking to category ownership. Key Takeaways and Insights: 1. The Future CMO = Media Operator - The next generation of CMOs won't just build campaigns—they'll own media ecosystems. - Success shifts from “creating great ads” to controlling the narrative across a category. - Media ownership (owned + partnered) becomes a strategic advantage. 2. AI Is Rewriting Buyer Behavior - LLMs like ChatGPT, Gemini, and Claude are influencing buying decisions directly. - Consumers are getting answers without visiting your website. - The opportunity isn't to interrupt attention—it's to shape what AI recommends. 3. The Power of LLM Memory - AI personalizes answers based on stored user context (company size, budget, role). - Each platform (Gemini, ChatGPT, Claude) has different memory advantages. - Tracking only head terms is a mistake—long-tail, bottom-of-funnel queries matter more. 4. From Presence to Scale - Old model: “How much content did we publish?” - New model: “How often are we referenced across the web?” - Visibility in conversations—onsite and offsite—is the new KPI. 5. Category Ownership Through Media Acquisition - Buy and build media assets within your niche. - Create high-value, proprietary, non-commodity content. - Distribute aggressively to influence what LLMs cite and recommend. —
Gerit Tolborg, CEO and co-founder of Chromologics, joins Karl and Erum to explore how filamentous fungi can replace synthetic and plant-extracted food dyes with a fermentation-derived red pigment called Tellurin. Gerit shares how a PhD discovery in Denmark led to a venture-backed startup producing a tasteless, odorless, and highly vibrant natural color that performs across processed food categories — from cured meats to bakery to dairy. The conversation covers the real economics of bio-based colorants (including the critical concept of cost-in-use versus kilo price), the challenges of scaling downstream processing from a two-liter reactor to industrial CMOs, and how regulatory pathways at the FDA and EU's FSA are evolving to accommodate fermentation-derived ingredients. Gerit also makes a compelling case for fermentation as a tool for decentralizing and de-risking global supply chains — freeing agricultural land from color crop production and building resilience against climate and geopolitical disruption.Grow Everything brings the bioeconomy to life. Hosts Karl Schmieder and Erum Azeez Khan share stories and interview the leaders and influencers changing the world by growing everything. Biology is the oldest technology. And it can be engineered. What are we growing?Learn more at www.messaginglab.com/groweverythingChapters:(00:00:00) - Science News: A Sulfur Exoplanet and What It Means for Extremophile Life(00:03:45) - Is Biotech Winter Over? New IPOs and the Industrial Biotech Outlook(00:08:45) - Introducing Gerit Tolborg and the Chromologics Origin Story(00:10:15) - Discovering Novel Fungal Pigments During a PhD in Denmark(00:13:15) - How Fermentation Produces a Tasteless, Odorless Red Pigment(00:16:30) - Color Vibrancy, Purity, and Competing with Synthetic Dyes(00:19:00) - Building a Mission-Driven Team in the Post-COVID Purpose Economy(00:20:45) - Color as the Forgotten Ingredient and Main Purchase Decision Driver(00:23:00) - Navigating FDA and EU Regulation for Novel Food Colors(00:25:45) - The GMO Perception Gap Between Europe and the US(00:27:30) - Scaling Fermentation: Downstream Processing and Cost Realities(00:30:15) - Cost-in-Use vs. Kilo Price: The Real Economics of Bio-Based Color(00:34:15) - Target Markets: Meat, Bakery, Dairy, Cosmetics, and Beyond(00:37:15) - Clean Labels, E-Numbers, and Naming a Novel Ingredient(00:42:00) - Quick Fire Round and Host TakeawaysLinks and Resources:ChromologicsChromologics raises $ bring its natural colour ingredients closer to market Chr. Hansen - Color House (now Novonesis)Scientists found new sulfur-rich exoplanetTickets for the GE Live Event with Roebling BioInnovations Events - For 25% off use code: Grow EverythingTopics Covered:fungi pigments, bio-based colorants, fungal dyes, natural pigments, sustainable color, food colorants, synthetic dyes alternatives, antioxidant pigments, food and beverage, clean ingredientsHave a question or comment? Message us here:Text or Call (804) 505-5553Instagram / Twitter / LinkedIn / Youtube / Grow EverythingMusic by: Nihilore Production by: Amplafy Media
In this episode of Medical Affairs Unscripted, Peg Crowley-Nowick speaks with Nick Sarlis, MD, PhD, FACP, Chief Medical Officer at Clara Biotech, about why successful biotech launches begin years before approval. Drawing on experience across six product launches and nine indications, Nick shares a practical CMO perspective on building medical affairs capabilities early, aligning scientific strategy across functions, and preparing organizations for launch success in today's biotech environment. Nick explains why "T-minus 30 months" is becoming the new standard for launch preparation and discusses the foundational role of medical affairs in shaping scientific narrative, publication strategy, KOL engagement, field medical deployment, and long-term evidence generation planning. The conversation also explores: • Early hiring strategy for medical affairs teams • Building experienced MSL and field medical capabilities • Aligning medical, commercial, and corporate communications • Publication planning and scientific congress engagement • Academic center and patient advocacy partnerships • Managing actionable MSL insights • Evidence generation planning beyond approval • Launch readiness in resource-constrained biotech organizations A practical, resource and strategy-focused discussion for biotech executives, CMOs, medical affairs leaders, MSLs, and clinical-stage companies considering commercialization.
Send us Fan MailAI is making marketing “look” easier, but it's also making brands harder to tell apart. We're sharing an edited version of a private keynote where I explain the real shift happening right now: AI doesn't just democratise competence, it commoditises it and that collapse of differentiation forces CMOs, agency owners, and marketing leaders to rebuild how they create value.I walk through why the future CMO isn't the person with the biggest AI stack, but the leader who understands what AI cannot replace. We get concrete about the first and most important edge: trust. Attention can be bought, borrowed, or hacked, but trust drives pricing power, faster recovery from crises, stronger retention, and more referrals. I also break down a trust ROI approach that links NPS, referral velocity, retention, and reputation recovery to revenue so trust stops being “brand fluff” and starts living on an executive dashboard.From there, we move from content volume to a defensible point of view. If a competitor could swap their logo onto your content and it still feels right, you're producing competent noise. A clear position attracts community, not just audience, and community compounds credibility through participation over time. We close with the most uncomfortable truth: AI doesn't fix a lack of leadership, it amplifies it, and the CMO role is being reconstructed around value, trust, and strategic judgment.Listen, share it with a marketing leader who needs the reset, and if it helps, subscribe and leave a 5-star review so more people find the show.This episode is repurposed from a webinar for the More Agencies network on May 12, 2026. Read the blog article and show notes here: https://webdrie.net/why-trust-is-the-only-thing-ai-cannot-scale..........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI..........................................................................
In this episode of Scratch, Viren sits down with Misbah Uraizee from Nectar Social to dismantle one of marketing's most persistent myths. The truth? Organic and paid media are complementary engines, and brands that still silo them are leaving serious growth on the table. Misbah breaks down the post-iOS 14 reality and reveals the exact playbooks modern challenger brands are using to scale today. In this episode, we cover: The Post-iOS 14 Reality: Why the entire class of brands built on cheap paid ads simply no longer exists. Year-One CPG Playbooks: What the fastest-growing brands actually do in their first year (hint: it has nothing to do with media spend). Killing Vanity Metrics: Why follower count is the metric that refuses to die—and what you should be measuring instead. TikTok Shop's True Role: How to properly integrate it into your modern marketing mix. Measuring the Unmeasurable: How to spot the "halo effects" that prove social is working before the revenue data catches up. The AI Equalizer: Why "taste" is the last true differentiator for marketers in a world where everyone has the same AI tools. Watch the video version of this podcast on YouTube: https://youtu.be/v5lbv-u9bOk Links & Resources:
Dell's CTO built a 4-category agent framework from real production deployments. Most enterprises are ignoring two of the categories that matter most.Full Show NotesEnterprise leaders are mapping AI agents to org charts — building digital employees, agentic teams, AI workers — and then wondering why the results fall short. Dell's Global CTO John Roese has been running agents in production long enough to know exactly why that framing fails, and what to do instead.In this episode, Roese shares a framework Dell developed from actual production deployments, not pilots. It identifies four categories of AI agents defined by two dimensions: how much autonomy you grant the agent, and how complex the underlying process is. Most enterprises are focused on one category. Two of the four are widely overlooked — and they may represent the fastest path to measurable ROI.This is a practical, grounded conversation about where agents are actually delivering value today, how to think about infrastructure cost in the context of agent economics, and why the sequence in which you deploy agents matters as much as which agents you build. If your organization is trying to move from AI experimentation to production, this episode is required listening.3. Chapter titles:[00:00] — Introduction: Dell's dual role as tech vendor and enterprise AI user[01:38] — Why the org chart model for agents fails[03:12] — Decoupling human capacity from work capacity for the first time[04:23] — The two-by-two framework: autonomy vs. process complexity[06:14] — Productivity agents: what most enterprises already have[07:00] — Hygiene agents: the overlooked category that fixes foundational data problems[08:01] — The CRM data example: why every CRM is inaccurate and how agents fix it[10:05] — Latent infrastructure capacity: running agents in GPU white space to cut costs to cents[13:53] — Facilitation agents: removing entropy from complex cross-functional workflows[17:30] — The sequencing insight: hygiene and facilitation as the path to expert agents[19:24] — Why coordination agents aren't agentic bosses — and where human control actually lives[22:21] — Roese's closing advice: become literate, pick a few, get them into production4. Guest BioJohn Roese is the Global Chief Technology Officer and Chief AI Officer at Dell Technologies, where he is responsible for technology strategy, AI deployment, and research and development across the company. He has held senior technology leadership roles at Nortel, Enterasys Networks, Broadcom, and EMC. At Dell, he operates at a rare intersection: leading AI strategy for a major technology vendor while also deploying AI internally at enterprise scale — which means his frameworks are tested against real production constraints, not just market positioning.LinkedIn: linkedin.com/in/johnroeseDell Technologies: dell.comAbout This PodcastAI with Maribel Lopez is a podcast for enterprise technology leaders navigating AI adoption, agentic systems, AI infrastructure, and AI governance. Host Maribel Lopez covers enterprise technology and advises CIOs, CDOs, CMOs, and technology vendors on how to move from AI experimentation to measurable business outcomes. New episodes published bi-weekly.Subscribe on your platform of choice: buzzsprout.com/1947446
60% of healthcare marketing AI spend goes to writing copy. 6% goes to identifying patients who need care. Live from HMPS26 in Salt Lake City, Chris Boyer is joined by Craig Blake of Amsive Health, Jane Crosby of True North Custom and John Berndt of Valtech Health for a panel conversation on what the conference and the new Health System CMO Survey exposed about marketing's role inside health systems. The conversation opens with data and targeting and how the aging population is reshaping who marketers need to reach. It shifts to patient activation and the goldmine of existing patients sitting unactivated inside the system, then to loyalty and the structural problem of marketing's measurement gap. 72% of departments don't track campaigns through to completed care. 47% have no clear owner for activating existing patients. The panel takes a hard look at the simple prescription that "outside thinking will fix this," with Jane and John pushing back on the assumption that CMOs from other industries can move faster inside healthcare than the people already there. The conversation closes on AI: where it's actually being deployed in health systems, why most spend lands on content production rather than patient identification, and how LLM disruption is starting to show up at urgent care visits. Learn more about your ad choices. Visit megaphone.fm/adchoices
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction. Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners. To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers. Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/ Resources Acquia: https://www.acquia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction.Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners.To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers.Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/ Resources Acquia: https://www.acquia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
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