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Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators What does it take to create a billion-dollar brand from scratch — homeless at 16, no investors, no safety net? Hudson Leogrande, founder of Comfrt, joins Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela & Lomi), to trace the story behind one of the fastest-growing ecommerce brands ever built. Hudson started with $1,000 in his mom's basement, spent five years grinding through an oral care brand, and bootstrapped Comfrt to what will soon be a billion dollars in annual revenue. The conversation covers how Hudson cracked the creator economy, why Comfrt runs 500 commission-based content creators as mini-CMOs, and how the brand survived going broke seven times. Hudson also pulls back the curtain on dynamic pricing, the pre-order strategy that saved the business, and the product innovations that he believes will make everything the brand has done so far look small.
Ep. 177: Generative AI, copyright, and collection. Welcome to a special Music Ally Focus podcast series made in collaboration with Sacem, exploring the evolution of collective management in the modern music industry – looking at technology, policy, copyright and more. In the first episode: Generative AI is no longer a future concept – it is a fundamental tool in today's creative process. But as the amount of AI-generated content increases, so do the complexities of music rights – and the number of questions that songwriters, artists and rightsholders have. So we spoke to David El Sayegh, Deputy CEO of collecting society Sacem, to discuss how the organisation is defining the future of copyright. We explored Sacem's strategic approach to the AI revolution, from building a shared understanding of policy to the practical technologies being tested in the Sacem Lab, to protect human creativity and ensure fair revenue exists in this new landscape. And, we ask El Sayegh: if we are in the middle of a huge shift in AI-driven music creation and consumption, what are the revenue opportunities – and financial risks – for creators and CMOs stemming from this?It's a broad and deep discussion from the top: he also discussed Sacem's official stance on AI training models, how they are protecting the notion of human creativity – and the new technologies being developed to ensure creators are fairly compensated in an AI-driven world. Explore more: https://flyer.sacemenligne.fr/IA/EN/index.html=========Over the next three episodes, we continue to dive into how collective management is having to move with the times: exploring how one of the world's leading CMOs is navigating a landscape redefined by artificial intelligence, global scaling, and the changing needs of modern creators.=======This is a Music Ally Co-Labs podcast: musically.com/music-ally-co-labs. Co-Labs content is created by publishing partners in liaison with the Music Ally Editorial Team. We work closely with partners to ensure that it adheres to Music Ally's high expectations of quality, thoughtfulness, and usefulness.
Revolutionary Quantum Engineering with David Reilly and Tom OhkiHave you ever wondered what it takes to build computing systems that work at temperatures colder than outer space? David Reilly and Tom Ohki are tackling this exact challenge, leading a "special ops" team of engineers from their unique position at Emergence Quantum—the startup born from Microsoft's Station Q program. They're not just building quantum computers; they're creating the entire infrastructure ecosystem that will make scalable quantum computing possible.Episode SummaryThis episode explores how quantum computing's most challenging engineering problems are being solved from the ground up. David Reilly (former Station Q lead) and Tom Ohki (ex-Raytheon BBN Technologies) share their journey from academic research to building Emergence Quantum—a company focused on the systems-level challenges of quantum computing and beyond.Unlike typical quantum startups racing to build better qubits, Emergence takes a "qubit-agnostic" approach, focusing on the critical control systems, cryogenic electronics, and infrastructure needed to scale any quantum platform. Their work spans from cryo-CMOS control systems that operate at millikelvin temperatures to revolutionary applications of cryogenic cooling in classical data centers.What You'll LearnHow cryo-CMOS technology solves the fundamental wiring bottleneck that prevents quantum computers from scaling beyond hundreds of qubitsWhy the "special ops" team model enables breakthrough engineering when tackling unprecedented technical challenges across quantum and classical computingHow cryogenic cooling could transform classical data centers by dramatically reducing power consumption and improving processor performanceThe systems-level thinking required to build quantum computers that actually work at scale, beyond just improving individual qubit performanceWhy Australia offers unique advantages for deep tech R&D companies focused on long-term hardware development rather than venture-driven growthHow quantum computing infrastructure development creates spillover benefits for classical computing, sensing, and other cryogenic applicationsThe historical parallels between today's quantum engineering challenges and the foundational R&D that built the internet and early computing systemsWhy "qubit-agnostic" approaches to control systems provide more flexibility as quantum hardware continues evolvingCompany & Guest LinksEmergence QuantumDavid ReillyTom OhkiSponsorqubitsok — Cut Noise. Work Quantum. The quantum computing job board and arXiv research digest built for the community. - Job seekers & researchers: Subscribe free at qubitsok.com — weekly job alerts + daily paper digest filtered by 400+ quantum tags. - Hiring managers: Post your quantum role and reach 500+ targeted subscribers. Use code NEWQUANTUMERA-50 for 50% off your first listing at qubitsok.com/post-job.Research & PapersNature paper on cryo-CMOS coexistence with spin qubits (referenced Dirac collaboration)Historical cryo-CMOS research from the 1950s-presentOrganizations MentionedMicrosoft Station Q (former quantum research division)Raytheon BBN Technologies (internet pioneer, quantum research)University of SydneyTechnologies & ConceptsCryo-CMOS: CMOS electronics operating at cryogenic temperaturesDilution refrigerators: Ultra-low temperature cooling systemsSuperconducting quantum devices and control systemsKey Insights"We recognize that although quantum is very much moving into more traditional engineering domains, there's still so much fundamental research—you have to walk both paths. It will be both fundamental science and applied engineering, all at the same time." — David Reilly on the dual nature of quantum development"Every member had this deep expertise, and we were able to progress in a flexible agile way. That was exactly the secret." — Tom Ohki on building high-performing technical teams"You could ask the question: what are the attributes of scalable qubits, given the constraints of what you can build at the control layer?" — David Reilly on systems-level thinking"If you don't believe in [scaling classical cryogenic computing], but you believe in quantum computing, there's some mismatch here—because the fundamental aspects are completely identical." — Tom Ohki on infrastructure requirements"We're not trying to disrupt the incumbent technology. We're trying to improve it. But along the way, we're building the foundation for a world beyond that." — David Reilly on their strategic approachCommunity & Next StepsReady to dive deeper into quantum systems engineering? Subscribe to New Quantum Era to catch every episode exploring the engineering breakthroughs that will define quantum computing's future.Share this episode with colleagues working on complex technical systems—the insights on team dynamics and long-term R&D strategy apply far beyond quantum computing.Join our community of quantum computing professionals, researchers, and technically curious minds who are shaping this field's development.
This week Joseph Graham sits down with Rocky Pedden and talks about AI, Marketing and thriving in business in the new AI age This episode brings together two worlds that rarely get discussed with this much honesty: the real story behind modern B2B marketing and the human side of building a company that actually drives revenue—not vanity metrics. Joe sits down with Rocky Pedden, CEO of RevenueZen, to unpack how today's fastest‑growing companies are using SEO, GEO, and AI‑powered content to create predictable sales opportunities.Rocky has spent years working with founders, CMOs, private‑equity‑backed companies, and marketing teams who are tired of fluff and ready for systems that work. He's known for breaking down complex ideas—AI, search strategy, and modern buyer behavior—into simple, practical insights that leaders can use immediately.He also runs a private group for CMOs focused on using AI in marketing, where he helps senior leaders understand what's changing, what's hype, and what actually moves the needle.This conversation goes far beyond tactics. Rocky opens up about the lessons learned while growing RevenueZen, the challenges of client expectations, and the mindset shifts required to build a marketing engine that consistently produces revenue.Rocky Pedden | LinkedIn
Most leadership teams believe revenue problems are strategy problems.They're not.They're capability visibility problems.In this episode of Culture Over Quota, AJ Vaughan breaks down one of the most overlooked drivers of revenue growth: leadership trust built through deep understanding of human capability inside the organization.When revenue stalls, executives often debate strategy, pipeline, product roadmap, or marketing spend. CFOs analyze numbers. CROs question sales execution. CMOs debate messaging. The board weighs in with perspective.But almost no one asks the most important question:Do we actually understand the full capabilities of the people we already have?AJ challenges revenue leaders, product leaders, operations executives, and middle management to rethink how they diagnose organizational problems. Most companies only understand employees through job descriptions and performance metrics—while ignoring the enormous layer of hidden skills, experiences, side projects, relationships, and learning happening outside of the role.That missing visibility creates dysfunction at the leadership level. Because when leaders don't know the real capabilities inside their organization, they can't properly diagnose problems, deploy talent, or trust the solutions being proposed.In this episode, AJ explores:Why leadership trust is directly tied to capability visibilityThe dangerous gap between job descriptions and real human potentialHow hidden skills inside revenue teams can unlock marketing, product, and growth breakthroughsWhy organizations must build living capability maps of their workforceHow documenting skills, learning, and expertise across teams changes how companies solve problemsWhy understanding who your people actually are is the first step to generating more revenueThe core idea is simple:Before leadership teams try to solve a revenue problem, they need to understand the full palette of human capability sitting inside their company.Because the answer to the next breakthrough may already be sitting inside the building.This episode is a call for leaders to rethink how they see their teams, how they measure talent, and how they build trust at the executive level.Culture drives capability.Capability drives execution.Execution drives revenue.Welcome to Culture Over Quota.
Brand architecture is often treated as a structural or design choice. In reality, it is a leadership decision with emotional, political and commercial consequences.Benedict Buckland hosts Ify Jibunoh, Group CMO of Cassava Technologies, to discuss house of brands versus branded house through a human and change-management lens. Jibunoh explains that Cassava's brand architecture decision was a leadership stewardship choice, balancing future ambition with decades of equity in established brands across 30+ African markets.Although internal sentiment leaned toward a branded house to signal modernity, research on awareness, trust and customer relationships supported maintaining a house of brands, with Cassava as the ‘endorser brand' to share portfolio equity.She describes mixed board reactions, underestimated emotional resistance and lessons on earlier stakeholder engagement. Post-decision challenges included governance, brand roles, internal storytelling, go-to-market redesign, training and behaviour change, emphasising that brand architecture is business transformation, not just marketing.00:00 Welcome00:37 Why brand architecture matters02:24 Cassava context05:45 Why ‘branded house' was a temptation08:03 Choosing a ‘house of brands'12:28 Boardroom resistance14:49 Managing emotions and buy-in16:40 The change management playbook24:28 Breaking silos across teamsalan. MD Benedict Buckland speaks to CMOs and marketing leaders to uncover the most uncomfortable truths in the world of B2B. Listen here, or wherever you get your podcasts.Subscribe here and be the first to know when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.
In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data." You'll learn:The unchanging business truth that relevance leads to consideration and purchase.Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.My strategy for validating creative for free on social media platforms before spending media dollars.Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.The number one trait of a successful marketer is the "lack of fear of losing their job"
What if the reason your marketing "isn't working" these days isn't your team — but your strategy? In today's environment, buyers are changing faster than most companies can keep up. Sales teams are frustrated. Leads are down. And what used to work suddenly doesn't. The real issue? Most organizations are still operating with outdated assumptions about how to turn their prospects into customers. In this episode, Rachel sits down with Karen Hayward, Managing Partner & CMO at Chief Outsiders and author of Stop Random Acts of Marketing, to unpack what modern growth really requires — and why CEOs must reclaim ownership of it. Karen brings more than 20 years of experience advising Fortune 1,000 and mid-market companies. At Chief Outsiders, she leads a team of 40-plus CMOs and CSOs, helping organizations align sales and marketing around the voice of the customer to accelerate revenue. She's a Vistage and TEC-certified speaker, guest lecturer, and trusted advisor to CEOs and private equity leaders ready to build growth engines in today's marketplace. In this episode, Karen breaks down how to replace marketing chaos with a disciplined strategy. The Modern Buyer Has Changed — Has Your Strategy? Today's landscape paints a generationally different picture of consumer behavior than the one many of us grew up with. Nearly 65% of B2B buyers are now Millennials or Gen Z. They research independently. They distrust early sales engagement. They want rep-free or digital-first buying experiences. And increasingly, they're discovering companies through AI platforms. If your growth engine still relies on cold outreach and traditional sales funnels, you're misaligned with how today's customers actually want to buy. Karen explains that marketing now owns the majority of the funnel. Her advice? Start with the voice of the customer. Interview recent wins and losses. Identify what customers truly value — not what you assume they value. Then align positioning, messaging, and sales enablement around that insight. From Random Acts to Real Results One of the most common mistakes Karen sees? Companies executing disconnected tactics without a cohesive strategy. Instead, she urges leaders to focus on three foundational pillars: Deep customer insight Clear competitive positioning Honest understanding of company strengths Only then should you invest in acquisition. Karen also shares tactical wins leaders can implement immediately: Record discovery calls and use AI to tighten proposal alignment Run an AEO grader report to evaluate how AI platforms see your business Build robust FAQ content based on real buyer questions The throughline? Discipline over randomness. Marketing remains full of engagement metrics and busy dashboards, but true success relies on measurable growth. Enjoy this episode with Karen Hayward… Soundbytes 09:21 – 09:32 "About 65%-plus of B2B buyers today are millennial or Gen Z. And they buy drastically differently than baby boomers do." 37:46 – 38:30 "By the time the salesperson gets engaged, you have very little time to build trust. So how do you coach yourself to get better on the at-bats that you have given how little time you have? So the one thing I would do with the sales team, or with BD people, or with founders, or with you — if you're talking to clients — is I would record the initial conversation with the client and understand what their needs are. I would record that. And then I would send a follow-up email to them with a summary of what they said, and I'd ask them to correct me." Quotes "Marketing now owns most of the sales and marketing funnel." "Stop doing random acts of marketing and hoping something works." "You can't rely on your sales force to tell you why you're winning and losing." "Open the door and ask about them first." "Engagement doesn't pay payroll." Links mentioned in this episode: From Our Guest Website: https://www.chiefoutsiders.com/profile/karen-hayward Phone: 650-823-4292 Connect with Karen Hayward on LinkedIn: https://www.linkedin.com/in/karenhaywardcmo/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
Casey has been tinkering with AI tools for years—paying for subscriptions, defaulting to ChatGPT, getting marginal value. Then February 5th, 2026 happened. That's when Opus 4.6 dropped, and something clicked. In this episode, Casey breaks down what finally changed, why it matters more to CMOs than anyone's talking about, and why the demarcation between before and after is real—whether you feel it yet or not. Casey also isn't pulling punches. He's watched AI make him mentally lazier, seen what it's doing to the developer job market, and felt the tension between moving fast and staying sharp. The risks are real—and so is the opportunity. The CMOs who win from here won't be the ones who waited to feel ready. They'll be the ones who got their hands dirty first. Key Topics Covered: - Opus 4.6 is the AI breakthrough we were promised—it finally works the way we were told it would - The biggest risk of AI isn't job loss—it's becoming mentally weak and surrendering critical thought - Claude Code has replaced the need to hire developers for the kinds of projects Casey used to pay $1,200+ for - MarTech tasks—Google Tag Manager, DNS migrations, anonymous telemetry—are now executable by a non-technical CMO - Your job isn't to become a technologist—but delegating to AI is becoming easier than delegating to humans - CMOs who play with these tools now will own the human vs. human battle later - Start small: build one thing, just for fun, and let the learning transform how you see the work
Marketers are fighting on too many fronts. Budgets are tight, algorithms change daily and AI is flooding every feed with low grade content. This episode cuts through the noise and lays out the 2026 social landscape with absolute clarity.Chris and Will unpack the 12 trends shaping how brands win this year. The conversation covers AI brand bots, the rise of live shopping, the collapse of SEO into AEO, Google Lens changing buying behaviour, micro influencers outperforming big names, and the growing pressure on brands to be authentic rather than everywhere.Expect blunt truths, practical frameworks and a road map for where to put your time and money.Key takeaways • Where social budgets are being wasted. • Why micro influencers now outperform celebrity campaigns. • The platforms worth focusing on in 2026. • Why authenticity and community beat AI slop every single time.Ideal for marketing directors, social leads and CMOs who want a clear plan for the year ahead. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:
This is a free preview of a paid episode (38 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Dana Hork is a transformational brand leader, entrepreneur, and founder and CEO of Beers with Friends, an agile creative agency helping ambitious brands solve high stakes creative challenges in just five days. Dana partners with founders, CMOs and marketing leaders to unlock fast, high impact brand solutions through the agency's signature beer run sprint approach, delivering expert driven creativity without the bureaucracy of traditional agencies. And it's actually this exact beer run strategy that really caught our eye. Continuing our series on unique ways to market a service, product, or offer in 2026, Dana shares why her agency packages their services like a direct-to-consumer beer brand. This case study unlocks how this unexpected positioning keeps Beers With Friends memorable and their client pipeline full. Connect with Dana: www.bwfagency.com IG: @getbeerswithfriends https://www.linkedin.com/in/danahork/ https://www.linkedin.com/company/beerswithfriends https://youtube.com/@beerswithfriends If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us @cubicletoceo so we can repost you. Subscribe to our premium feed for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
Send a textGuest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin ExpansionIn this episode of SaaS Backwards, Ken Lempit sits down with David Gabriel, VP of Marketing at Rhumbix, to explore what go-to-market looks like in the AI agent era.David rebuilt his SaaS marketing function around AI agents — creating a system where product marketing, outbound sales development, content creation, and revenue operations are increasingly agent-led. The result? A small team producing the output of a much larger organization — without inflating costs.David breaks down how to build sub-agent architectures, how to connect AI to your CRM and Gong transcripts using MCP integrations, and why most SaaS companies fail at AI because they lack repeatable process discipline.This episode is a must-listen for B2B SaaS CROs, CMOs, and founders looking to increase operating leverage, expand margins, and future-proof their go-to-market strategy.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.
What if the future of sustainable manufacturing required no sugar feedstocks, generated minimal waste, and operated carbon-neutral from day one? Ocean-derived cyanobacteria are making this possible—but the path from promising strain to profitable business is littered with synthetic biology casualties. This episode reveals the strategic decisions that separate winners from failures.In Part 2, Tim Corcoran, CEO and Co-Founder of Deep Blue Biotech, exposes the hard truths about commercializing photosynthetic manufacturing: why most synthetic biology companies died when capital dried up in 2023, which infrastructure gaps nearly derail cyanobacteria scale-up, and why building one facility beats building ten. With three decades navigating commercial biotech and operations, Tim shares the disciplined commercialization framework that transforms scientific breakthroughs into economically viable platforms.Topics covered:The strategic advantage of B2B commercialization in consumer care biotech (02:46)Overcoming infrastructure limitations for photobioreactor scale-up and partnering with specialized CMOs (04:50)Building a pilot facility and moving toward technology licensing for global reach (05:33)Location choices for production facilities—comparing natural light, skilled labor, and electricity costs in Portugal and Iceland (08:57)Impact of electricity usage for LED-supported photosynthesis on business viability (10:45)What distinguishes successful laboratory-to-market biotech companies from those that fail, especially in challenging financial environments (11:53)Practical advice for scientists considering entrepreneurship, including partnering with business-minded collaborators and exploring university innovation programs (14:08)Speculation on the broader applications and future of synthetic biology, from biofuels to biodegradable materials and CO₂-absorbing products (15:27)The importance of aligning technical innovation with commercial expertise to create enduring impact (16:38)Strategic insight:Breakthrough science needs disciplined commercialization. Align what your technology naturally excels at with market needs, start where value is highest, and leverage partnerships to scale. As Deep Blue Biotech shows, this is how innovations move from the lab to making a real-world impact.Explore the full story and hear Tim's advice for both founders and innovators.If you're interested in other unconventional biological platforms reshaping biomanufacturing, don't miss:Episode 163-164: How Moss Enables Production of Unproducible Protein Therapeutics with Andreas SchaafEpisodes 141-142: How Microalgae Cuts Antibody Costs by 70% and Redefines Biomanufacturing with Muriel BardorConnect with Tim Corcoran:LinkedIn: www.linkedin.com/in/tim-corcoran-5b10121/Deep Blue Biotech: www.deepbluebiotech.comNext step:Need fast CMC guidance? → Get rapid CMC decision support hereSupport the show
In this episode of Frontier CMO, Vineet Mehra, Chief Growth Officer at Chime, joins Josh Spanier to unpack what it takes to lead marketing through the next platform shift. Drawing on a career that spans Procter & Gamble, Johnson & Johnson, and Silicon Valley, Vineet shares how CMOs must evolve from brand managers into capital allocators who drive growth by effectively managing where dollars are deployed. To do this successfully, they must become "balance sheet literate" and learn to speak the "love language" of the CFO—specifically focusing on unit economics, payback periods, and the marginal return on every incremental dollar spent. Vineet breaks down how Chime has restructured marketing around AI-enabled teams, in-housed creative and production, and redesigned customer support - turning automation into speed, savings into reinvestment, and execution into a competitive advantage. His thesis: perfect execution is table stakes; growth comes from strategy, taste, and how you design the system. Whether you're navigating the pressure of AI adoption, balancing brand with direct response, or trying to stay relevant as automation accelerates, this episode offers a practical framework for building durable growth in a world where leadership, not technology, is the real differentiator. 00:00:00 — CFO + marketing: CAC, payback, unit economics 00:01:00 — Intro: the CMO role is changing 00:02:00 — What marketers must change for the next era 00:04:00 — What stays the same: brand story + taste00:05:30 — In-housing creative with top talent 00:08:00 — AI makes creative faster (from boards to near-finished) 00:10:30 — Biggest benefits: speed, savings, bigger ideas00:12:00 — “Chief Growth Officer” and owning the full funnel 00:15:00 — Full-stack marketer + systems architect 00:19:00 — Using AI agents at Chime (customer support example)00:25:00 — How to build an AI-ready culture 00:29:00 — Advice to traditional companies 00:30:00 — Fun: AI + pizza00:33:00 — Brand vs performance = one system 00:35:00 — Handling end-of-quarter CFO pressure00:38:00 — Signal vs noise + wrap-up takeaways
Neste episódio do CMO Playbook, Rapha Avellar recebe Daniela Pereira, Diretora de Mídia na Unilever, para uma conversa reveladora sobre transformação organizacional e estratégias de mídia que realmente impactam. Neste episódio, você vai descobrir:- Como a Unilever está liderando a revolução do Social First.- Por que conhecer profundamente o seu time é essencial.- A diferença entre brand say e other say na comunicação moderna.- O que significa ter influência como parte estratégica da mídia.---✨ Sobre o PodcastO CMO Playbook é um podcast que busca entender como grandes líderes de marketing enfrentam desafios, repensam modelos de gestão, testam novas abordagens e antecipam movimentos do mercado.É o espaço onde CMOs, Heads e Gerentes das maiores marcas e agências do país discutem tendências, estratégias e decisões com profundidade técnica e visão de futuro.Um podcast feito para quem está na linha de frente da transformação — que inspira, provoca e busca conversas profundas para liderar com inteligência na nova era da publicidade.---
Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission. Control Is Overrated, Anyway Key Takeaways Creators are the new CMOs. Brands don't cascade strategy; creators build their own. Amazon reviews are still currency. Early investment in social proof compounds over the years. Sampling is a long game. Expect results two to three months out, not just the week of Black Friday. TikTok Live provides free focus groups. Real-time customer feedback can greenlight a new product line and unlock new growth opportunities. You can't dashboard everything. The brands with staying power are building habits, not just conversions. "The creators are our mini CMOs. They build their own marketing plans, their own talking points, their own strategies to sell our products." — Jonathan Cohen [00:22:08] "We have cut checks for tens of thousands of dollars to creators we've never spoken to before." — Jonathan Cohen [00:22:07] "If you brush your teeth, you're an Aquasonic potential customer." — Jonathan Cohen [00:45:28] "You're building habits. And there's no better investment in brand than that — because those habits stick with them a lot longer than the ad dollar you spent to get them there." — Phillip Jackson [00:47:50] Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend. Click here for the website version of today's newsletter with every link mentioned in the podcast.
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a big budget. You’ll explore how to break the blame cycle and build real progress even in risk‑averse companies. Watch the episode to start moving your plan forward. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-gap-between-planning-execution.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week's In-Ear-Insights—welcome from Snowmageddon. For folks listening later, it is the week of the big blizzard in the Northeast U.S., so we are all shoveling, but we're not talking about shoveling today. Well, we kind of are. We are talking about planning and execution. Mike Tyson famously said no plan survives getting punched in the mouth. And Katie, you recently asked in the Analytics for Marketer Slack group—join at Trust-Insights, AI analytics for marketers—how Q1 planning was going, and everyone said it isn't. You had thoughts about where that gap is between doing the plan and executing it. The character Leonard from *Legends-Tomorrow* has been quoted: “Make the plan, execute the plan, watch the play go off the rails, throw away the plan,” because that's how things go. So talk to me about why planning and reality don't match up so often. Katie Robbert: I started this question tongue‑in‑cheek: “How are all those fancy Q1 roadmap PowerPoints you spent weeks on in meetings doing?” I didn't expect the response—most are still sitting in SharePoint or largely untouched. The bottom line is that no one's really done anything. That's a trend across any industry, any vertical, any department, because making the plan is the easy part. Executing the plan feels risky, unsafe, unknown. I saw a post last week from our friend Paul Rotzer at Smarter-X, where he outlined eight stages companies go through when evaluating and adopting AI; most are stuck at one or two. My comment was that this is because of an unacknowledged fear from leadership—fear that by doing something they become irrelevant or that they'll get it wrong and be exposed. When we ask why we do all this planning and nothing happens, it comes down to unacknowledged fear. My hypothesis: I can get the best running shoes, put together a sophisticated training plan for a couch‑to‑5K, tighten my nutrition, get plenty of rest—yet that's just a plan. I still have to do it, to put one foot in front of the other. The scary part is, what if I fail? What if the plan doesn't work? What if I hurt myself, look silly, embarrass myself? Those thoughts creep up. In a larger, publicly traded organization with many eyes on every move, that fear is real. We can make plans, set goals, have expectations—but what if we act and it doesn't work? What if the wrong move is noticed? Christopher S. Penn: I like that analogy because there are externalities, too. We made the plan, got the running shoes, and now there are two feet of snow outside. “Okay, I guess I'm not going running”—a convenient excuse unless you own a treadmill. One of the things that seems true today is that planning requires some predictability to say, “Here's the plan.” Even with scenario plans—best case, worst case, middle—you still get wacky curveballs, like a sudden tariff wheel spin. As much as there are internal fears—afraid of failing, reluctant to stick your neck out—there are externalities: crazy events that render the plan obsolete. Let's flip this. You have the plan; maybe it's still valid, maybe it isn't. What does someone do to say, “Okay, I need to do at least one thing in the plan because I have ideas,” while hearing your perspective? Katie Robbert: Before we get into that, I want to acknowledge those externalities. In the running example, saying “the snow is a convenient excuse” takes accountability off you, so you're no longer at fault. Humans love to pass accountability to someone or something else—“It wasn't my fault; I couldn't run because it was snowing.” Then we ask, “Did you stretch? Did you do anything else?” The same pattern shows up in larger organizations: “The economy,” “the wind changed,” “someone said something weird,” “I'm superstitious.” Those become blanket excuses that shift blame. That's why doing the first thing is the biggest hurdle. Companies often set the bar too high—“I need to increase revenue by 20%.” They look for one magical thing to achieve that goal, but it isn't how it works. The real path is cumulative—task after task, every task, that gets you to the finish line. If you can't run because of two feet of snow, ask yourself, “Is running the only thing that gets me to a couch‑to‑5K?” Probably not. Dig deeper for smaller milestones—bite‑sized actions you can take. People often resist because they've already made a plan and don't want to redo it. Christopher S. Penn: My solution, which removes excuses, is to put the plan into your AI of choice and ask, “What's the first step I can take today toward this plan?” Acknowledge how the plan should adapt, but focus on the immediate action. For example, if you can't safely run, you might do leg squats to start strengthening muscles, so when you can run you'll be in better condition. That pushes accountability back onto you and gives you a bite‑size start. Planning has always been about agility—agile versus waterfall. Today's AI tools let you pivot on a dime. You can say, “Here's the Q4 with the Q1 plan, here's everything that has changed,” and then dictate new directions. Ask the AI for three to seven ideas for pivoting so you can still hit the 20% revenue increase target. These tools can suggest alternatives when, say, social media burns to the ground but you still have an email list, or when you haven't tried text messaging yet. Katie Robbert: At Trust-Insights we have an open, transparent culture. I'm all for experimentation as long as it's acknowledged. “I'm going to try this thing, here's the cost.” Not everyone has that luxury. Imagine a VP of marketing tasked with increasing website traffic by 30% and generating enough new MQLs to keep the sales team happy. Social media isn't the answer; email is exhausted. You look at higher‑cost options—paid ads, SMS texting. Those require software, time to find opted‑in phone numbers, and budget. That's where the fear comes in: a long list of options, but you have to justify the budget and risk failure. Christopher S. Penn: In scenario planning, you say, “The goal is a 20% revenue increase. This is what it will cost to get there. Stakeholder, is this still the goal?” If the stakeholder can't give you the budget, you can't achieve the plan. You might say, “With $500 I can get you 4% of the goal,” but the full goal requires more. You've done due diligence: the company's goal is set, but the reality is limited resources. It's like wanting to drive 500 miles with only a gallon of gas—you can't make the car use less gas to cover that distance. Katie Robbert: I'll challenge you to imagine you have no authority to push back on stakeholders. You can't simply say, “I can't do this.” You have to have the conversation—no excuses. In many organizations, the response is, “I don't want to hear excuses; we have to hit our numbers.” Christopher S. Penn: I've been in that situation. The typical response is to shift blame quickly, document everything, and blame the stakeholder to their boss. That's the solution that worked at AT&T, Lucent, and other large corporations. It goes back to why plans aren't executed: if you have no role, authority, or relationship power to change the plan, your best bet to keep your job is to deflect blame to someone else, ideally the stakeholder, as fast as possible. Katie Robbert: That's one of the worst answers you've ever given me. Christopher S. Penn: Putting myself in that position—I've been there, and that's exactly what you do to survive in big corporate America. Katie Robbert: If you get receipts but still have to do something, you can't just sit at your desk twiddling your thumbs. What do you actually do? Christopher S. Penn: Do you really want the answer? You call as many meetings as possible throughout the quarter so it looks like you're doing something. You send lots of emails, create fake activity that's considered acceptable in corporate America—“We're having a meeting to plan about the plan,” “We're having a pre‑meeting for the meeting.” That's why so little gets done, especially in risk‑averse organizations: everyone's energy is spent covering their own backs, so no one takes a real step forward. You cover your butt by saying, “I'm calling meetings, we're looking busy, we're talking about the plan for the plan.” Do you get anything done? No. Do you make progress toward your plan? No. Do you have something for your annual review that looks good? Yes. That's why many organizations are stuck on rung one of the AI ladder. In a place like Trust-Insights, I can say, “I'm going to do this thing.” It might spectacularly implode, but as long as it doesn't financially endanger the company or cause reputational harm, it's fine. That's why startups can challenge incumbents—they don't have the calcified bureaucracy of blame deflection. You can try something that might not work, but you'll try it anyway because you can. In risk‑averse, fear‑driven organizations, that never happens. That's why many talk about side hustles. When we started Trust-Insights, we had a side hustle because the corporate side fired people at the first sign of a 1% goal decline. With Trust-Insights now, I don't need a side hustle. Everything we do redirects back to Trust-Insights. We don't have a culture of fear that stops us from trying things. If I'm in a gray cubicle, my goal is to survive another day until the next paycheck. That's fair, and many people find themselves in that position. Katie Robbert: Back to AI tools: there is a way to at least try. We put a plan together and ask, “Who's going to execute it?” We're a four‑person team with big dreams and expectations, but the reality is we're still underwater. I open a chat in Gemini or Claude and say, “Here are my restrictions—zero budget. What can I do that's low risk, won't damage our reputation, and won't take a million hours?” These tools excel at pattern recognition, finding that tiny piece of information the human is blind to because they're too close. For example, we might be over‑indexed on our email list. Is there anything else we haven't done with email? That channel is still under our control. Could we draft copy for ads we can't run yet? Could we draft newsletter outreach even if we can't send it today? Is our newsletter list clean and ready? Those are low‑risk steps that keep the plan moving forward without exposing us to investors for a failed experiment. Christopher S. Penn: Exactly. For folks who feel stuck with no role power or relationship power, generative AI can help. If you can find $20 a month for a paid tool, great. It's never been easier to start a side hustle—no need to learn programming. If you have a good idea and are willing to invest time outside of work on your own hardware, now is the best time to try creating something. It may not work, but it's better than feeling stuck and powerless. If your plan feels like it's moving at 900-mph off a cliff, the tools are out there. If you have the willingness to take a little risk outside your day job, give it a shot. Katie Robbert: I keep trying to pull people back into their day jobs and help them find solutions because not everyone has time for a side hustle. Many are working parents or have a second job. This morning I asked, “What is one thing I can do today that won't take much time or budget but helps me keep moving forward?” One suggestion was to update CRM records. Marketing plans often require good, clean data. If you can't afford paid ads, are you ready to run them when you can? Look internally: do we have the best possible data? Is it clean? Is it ready? Can I draft copy for ads or newsletters even if we can't launch them yet? Those are low‑risk actions that keep momentum. Christopher S. Penn: The other thing to consider for those with no role or relationship power is that generative AI can be a low‑cost ally. If you can spend $20 a month on a paid tool, you have a new avenue to create value. Katie Robbert: My challenge to anyone stuck in Q1 plans—or any quarter—is to dig deep and ask, “What is one low‑risk, low‑resource thing I can do?” Is the data hygiene ready? If you were granted all the budget today, would you be ready to execute? Find those things, and you'll keep moving forward. Once you start that momentum—one foot in front of the other—it's easier to keep going. Christopher S. Penn: Absolutely. Christopher S. Penn: If you have thoughts on how you're getting unstuck, no matter the quarter, pop by our free Slack group—Trust-Insights-AI analysts for marketers—where over 4,500 marketers ask and answer each other's questions every day. You can also find us on the Trust-Insights-AI podcast, available wherever podcasts are served. Thanks for tuning in. We'll talk to you on the next one. Katie Robbert: Want to know more about Trust-Insights? Trust-Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher-S.-Penn, the firm is built on the principles of truth, acumen, and prosperity, helping organizations make better decisions and achieve measurable results through a data‑driven approach. Trust-Insights specializes in helping businesses leverage data, AI, and machine learning to drive measurable marketing ROI. Services span comprehensive data strategies, deep‑dive marketing analysis, predictive models using tools like TensorFlow and PyTorch, and optimizing content strategies. We also offer expert guidance on social‑media analytics, marketing technology, MarTech selection and implementation, and high‑level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google-Gemini, Anthropic, Claude, DALL‑E, Midjourney, Stable Diffusion, and Meta-Llama. Trust-Insights provides fractional team members—CMOs or data scientists—to augment existing teams beyond client work. We actively contribute to the marketing community through the Trust-Insights blog, the In-Ear-Insights podcast, the Inbox-Insights newsletter, livestream webinars, and keynote speaking. What distinguishes us is our focus on delivering actionable insights, not just raw data. We excel at leveraging cutting‑edge generative AI techniques while explaining complex concepts clearly through compelling narratives and visualizations. Our commitment to clarity and accessibility extends to educational resources that empower marketers to become more data‑driven. Trust-Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you're a Fortune-500 company, a mid‑size business, or a marketing agency seeking measurable results, we offer a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever‑evolving landscape of modern marketing and business in the age of generative AI. Trust-Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend. Click here for the website version of today's newsletter with every link mentioned in the podcast.
Eli Lilly notches another win over Novo Nordisk, as Zepbound bests CagriSema in a head-to-head trial sponsored by Novo; The FDA kicked off Rare Disease Week, providing draft guidance on its new plausible mechanism pathway, while a bipartisan senate hearing on Thursday will focus on the authorization process for rare conditions; Another leadership change shakes up CDC; and Gilead acquires CAR T partner Arcellx for nearly $8 billion. Everything is coming up Lilly. The Indianapolis-based pharma bested its chief rival, Novo Nordisk in a head-to-head test. In a Phase 3 trial initiated by Novo itself, Lilly's Zepbound generated 25.5% weight loss while the Danish pharma's CagriSema elicited 23%. The results sent Novo's shares plummeting by an unprecedented 20% to a pre-Wegovy valuation while Lilly's market cap continues to climb. Novo attempted a comeback on Tuesday, announcing that its triple-G agonist UBT251 scored almost 20% weight loss after 24 weeks in a Phase 2 trial in China. By comparison, Lilly's own triple-G competitor retatrutide led to 17.5% weight loss over the same timeframe, according to BMO Capital Markets analysts. Novo also sweetened the pot, announcing that it would slash the prices for all three of its GLP-1 medicines starting in 2027. Meanwhile, the FDA kicked off Rare Disease Week with draft guidance on the new Plausible Mechanism Pathway for personalized therapies that was first teased in November. Jumping off last summer's Baby KJ success story, the new pathway is aimed at advancing treatments for ultra-rare diseases. And a bipartisan senate hearing on Thursday will focus on the authorization process for rare disease therapies. While the rare disease space has enjoyed recent regulatory progress, funding these vital therapies remains a challenge. Companies like the Orphan Therapeutics Accelerator (OTXL), a non-profit biotech, are trying to change this with creative approaches including tax exempt status and unique partnerships with CDMOs and CMOs. Finally, in a move that also has implication for the rare disease space, the FDA's official pivot from a two clinical trial requirement to just one for new drug applications is lighting up biopharma social media. And over at the CDC, there is more upheaval on the leadership front as National Institutes of Health Director Jay Bhattacharya replaces acting director Jim O'Neill as head of the agency, and principal deputy director Ralph Abraham steps down, citing “unforeseen family obligations.” On the business front, Gilead inked the biggest M&A deal of the year so far, acquiring CAR T partner Arcellx for nearly $8B. And Merck's Keytruda should have a few extra years of dominance thanks to a web of patents, with billions on the line. Check it out in BioPharm Executive, in your inboxes Wednesday. HostsJef Akst, Managing Editor, BioSpaceHeather McKenzie, Senior Editor, BioSpaceAnnalee Armstrong, Senior Editor, BioSpace
If you're a physician with at least 5 years of experience looking for a flexible, non-clinical, part-time medical-legal consulting role… ...Dr. Armin Feldman's Medical Legal Coaching program will guarantee to add $100K in additional income within 12 months without doing any expert witness work. Any doctor in any specialty can do this work. And if you don't reach that number, he'll work with you for free until you do, guaranteed. How can he make such a bold claim? It's simple, he gets results… Dr. David exceeded his clinical income without sacrificing time in his full-time position. Dr. Anke retired from her practice while generating the same monthly consulting income. And Dr. Elliott added meaningful consulting work without lowering his clinical income or job satisfaction. So, if you're a physician with 5+ years of experience and you want to find out exactly how to add $100K in additional consulting income in just 12 months, go to arminfeldman.com. =============== Get the FREE GUIDE to 10 Nonclinical Careers at nonclinicalphysicians.com/freeguide. Get a list of 70 nontraditional jobs at nonclinicalphysicians.com/70jobs. =============== Pediatrician and former Navy physician Dr. Laura Clapper shares how a lifelong interest in data, AI, and systems thinking led her from clinical practice into senior leadership roles at major health plans and large self-insured employers. In this classic replay from 2022, she pulls back the curtain on the "black box" of payers and national accounts, explaining what medical directors and CMOs actually do inside insurers, employer health benefits teams, ACOs, and value-based care organizations. She walks through day-to-day work in utilization management, quality, pharmacy, innovation, and employer-facing roles, as well as the credentials and experience you need to be considered for these positions. Dr. Clapper also looks ahead to emerging opportunities in telehealth, data and EHR optimization, startups, women's health, and executive coaching. You'll find links mentioned in the episode at nonclinicalphysicians.com/health-plans-need-a-cmo/
In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Pardeep Duggal, Global Marketing Director at Bupa Global, about why marketing must sit at the heart of business transformation, not on its sidelines. Drawing on decades of cross-industry experience, Pardeep shares practical frameworks for earning boardroom credibility, building high-performing teams, and embedding marketing into the core business strategy. From leading with data before creativity to adopting AI through real-world use cases, she outlines how modern marketing leaders can balance rigour with bold thinking. It's a candid, opportunity-focused conversation for CMOs ready to shape strategy, not simply defend spend.Topics Covered: How to reframe marketing's role from communications-only to business transformation by positioning marketing as integral to customer strategy, digital ubiquity, and business outcomes, not as a separate function. The three non-negotiable qualities that define high-performing marketing leaders. Intellectual capability to understand business dynamics, relentless work ethic, and learning agility trump tenure or pedigree. The "Swoosh" methodology for delivering marketing transformation. Start by fixing operational basics and earning credibility, then paint a three-year vision of progressive change.Why credibility precedes creativity in the boardroom. Lead with a data-driven understanding of business models, revenue drivers, and digital impact before deploying your creative superpower. Numbers open doors; creativity changes minds.The winning team composition is a mix of industry veterans with fresh talent from other sectors. Pair people who understand organizational unwritten rules with outsiders who bring new perspectives. How to connect with the C-suite through emotional immersion, not just dashboards. Use theatrical, real-world experiences, hotel room customer simulations, unfiltered customer sessions, and live store visits to make customer insights visceral and memorable for executives.Pardeep Duggal is the Global Marketing and Digital Director at Bupa Global. She brings three decades of experience transforming customer experiences across heavily regulated industries, including banking, energy, insurance, and healthcare. Known for embedding marketing into enterprise-wide business transformation strategies, she has built high-performing teams at leading organizations, including E.ON, CVS, Santander, and Barclaycard. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.Support the show
What does your CFO actually want to hear from you?In this episode of That's What I Call Marketing, Conor Byrne sits down with Michael Kaminsky former analytics leader at Harry's and Founder & CEO of Recast to unpack the real tension between marketing and finance. After Michael's Harvard Business Review article on the CMO–CFO relationship circulated widely (and resonated strongly with CFOs and CMOs), this conversation goes deep on:Why marketing forecasts keep missingWhy finance doesn't trust marketing numbersHow to talk about ROI and risk crediblyThe problem with last-click attributionHow to structure experiments properlyWhat “expected value” really means for marketersWhy brand investment must be framed as capital allocationIf you're a CMO, Marketing Director, Head of Performance or brand leader trying to build a stronger relationship with your CFO — this episode is essential.⏱️ Chapters 01:02 – Michael's time at Harry's: analytics, growth & experimentation 05:00 – The early days of podcast advertising & growth bets 06:15 – False precision in marketing measurement 07:23 – Brand tracking, survey data & real signal 08:42 – The Harvard Business Review article 09:07 – Why CMOs and CFOs feel tension 10:13 – Speaking the language of finance 14:21 – Discounted cash flow & thinking in timelines 15:00 – The credibility killer: marketing marketing 15:32 – Why being willing to be wrong builds trust 18:20 – Talking about risk & expected value 22:18 – Incrementality & structured experimentation 25:05 – Recast: forecasting & bridging marketing and finance 28:28 – The forecasting trap: last-touch attribution 30:19 – Compounding learning & agency transparency 32:00 – Final reflections: marketing as growth co-pilot
Companies go upmarket, hit three slow months, and decide the strategy “doesn't work.” In this live episode, Yann (co-founder of Userled, former Salesforce enterprise seller) breaks down what enterprise deals actually look like up close: long stretches of silence that aren't rejection, stakeholders who shape the decision without ever joining a call, and why “activity” can feel busy while the deal goes nowhere. You'll also hear the less glamorous side: what founder life feels like when momentum disappears, why some teams survive the hard quarters (and others don't), and how hiring for energy changes everything. Yann shares how Userled changed their ICP, survived two brutal quarters — then closed more in October–November than the rest of the year combined. We enjoyed this conversation. Hope you will too.
Launching a company from stealth sounds exciting. In reality, it's usually messy, rushed, and full of competing voices.In this episode, Richard Midson is joined by Andrew Healey from Water & Wall (New York) to unpack a real fintech launch that had everything happening at once:a new company reveal, a multi-million dollar seed round, strategic partners, and multiple stakeholders who all needed sign-off.This isn't theory or “best practice”. It's a behind-the-scenes look at how an agency actually pulled off a high-stakes launch in a tight window, over Christmas, with limited margin for error.They also get into how AI and GEO (Generative Engine Optimisation) are quietly changing media strategy, why some “low-status” sites now matter more than CMOs expect, and why embargo pitching is becoming less optional and more essential.If you work in an SME PR agency or in-house comms role and you've ever had to launch something fast, complex, and political, this episode is for you.Practical takeawaysHow to structure a launch when you have multiple announcements and can't afford for one to bury the othersWhy longer embargo lead times are now helping reporters, not hurting coverageHow to think about stakeholders when there are investors, partners, and comms teams all in the mixWhat GEO actually changes about media targeting, and why some overlooked sites now influence AI search resultsGUESTAndrew Healy - Water and WallLOCATION: New York, USAWEB: waterandwall.comNEW TO PR?- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.comSUBSCRIBE- Video and Audio links here - https://thepublicrelationspodcast.com/listen/Or search for "The Public Relations Podcast" on all good podcast appsCONNECT WITH ME- LinkedIn - https://www.linkedin.com/in/richard-midson/- Website - https://thepublicrelationspodcast.com/- 'Getting A Job In PR' - https://gettingajobinpr.comFUTURE GUESTS- Check out: https://thepublicrelationspodcast.com/be-a-guest/
Nate Elliott, Principal Analyst at eMarketer, joins Ari Paparo and Eric Franchi to talk through what's actually happening with AI adoption in marketing and commerce. He shares a practical view on how many consumers actively use AI tools, why usage stats are often misleading, and why most AI influence on shopping still happens outside chatbots. The group also digs into GEO and AEO, agency and CMO priorities, and the growing debate over content licensing and the health of the open web. Takeaways Only about 15–20% of US online consumers use AI tools weekly, despite AI touching nearly every digital experience. Most AI-influenced commerce happens through research and discovery, not direct purchases inside chatbots. GEO feels like SEO in 1998, full of experimentation, aggressive tactics, and unclear measurement. CMOs are focused more on internal AI productivity gains than flashy external AI activations. Agencies may reach near-universal AI usage internally, but that does not mean AI replaces 95% of marketing output. The health of the open web is critical to AI platforms, making content licensing a long-term strategic issue. Chapters 00:00 Nate Elliott's background and role leading AI research at eMarketer 07:30 How many consumers are actually active AI users 11:50 AI and commerce: direct transactions vs influence 14:40 GEO and the Wild West phase of AI search optimization 18:30 What CMOs are prioritizing in their AI strategy 23:20 Agencies, AI adoption, and the 95% marketing debate 26:00 AI disclosure, creative production, and labeling concerns 32:00 Content marketplaces and whether Google will pay publishers 38:00 Reddit, AI optimization, and measurement challenges 44:00 Agency rebates and media transparency 47:30 Amazon becomes Fortune's number one company Learn more about your ad choices. Visit megaphone.fm/adchoices
Let's start with your journey — what inspired you to launch LS International, and how did you build a company that's redefining executive search across global markets? Your ability to match client needs with candidate aspirations is your superpower — how do you consistently find those game-changing fits, especially at the C-suite level?The world of FMCG is moving fast; what are the new qualities and competencies companies are seeking in their next-generation CEOs, CCOs, and CMOs?What excites you most about the future of executive recruitment, especially as talent becomes more global, hybrid, and mission-driven?You operate with incredibly high standards and a people-first mindset — what leadership lessons have guided your success, and how do you maintain that relentless drive?
Episode 298 of The Rainmaking Podcast features Scott Love in conversation with Eva Wisnik on how to fit business development into an already hectic schedule—especially for busy law firm partners and associates. Eva explains that many lawyers are trained to “issue spot” (anticipate what can go wrong), which is great for client service but can sabotage rainmaking unless it's replaced with an opportunity-focused mindset. She reframes BD as “selling through substance”: asking better questions, showing genuine curiosity, and positioning outreach as problem-solving rather than “sales.” Her core message is that most BD resistance is fear (rejection, failure, imposing), and the antidote is shifting from self-focused thinking to client-centered value. Eva then gets tactical: build a pipeline by staying in touch with intent and consistency, because meaningful business relationships often take 2–5 years to convert. She recommends simple, repeatable habits—“one action a day” (send a thoughtful note, share a relevant article, set a meeting, register for a conference), plus tracking micro-actions to build momentum. Practical examples include handwritten notes, small meaningful gifts, and “thinking of you” outreach tied to something useful. Her three action steps: look backward to identify the clients/relationships you most enjoy and then find more like them, take one BD action daily, and track those actions as wins so the process stays sustainable and you maintain control of your career. Visit: https: //therainmakingpodcast.com/ YouTube: https://youtu.be/VT4jwamTMtI ----------------------------------------
In this episode, Peg Crowley-Nowick speaks with Joseph Elassal, MD, MBA, Chief Medical Officer of Ankyra Therapeutics, about the strategic, operational, and financial realities of leading clinical development from pre-IND through proof of concept and toward commercialization. Drawing on experience across large pharma, biotech partnerships, and early-phase oncology, Joe shares a practical roadmap for new and aspiring CMOs. They discuss how to prioritize essential capabilities, including clinical operations, regulatory strategy, biostatistics, and pharmacovigilance, while determining the right time to introduce Medical Affairs. The conversation outlines how to scale teams at critical inflection points such as IND clearance, Phase 2 proof of concept, and advancement into Phase 3. The episode also examines investor and board expectations, CRO selection, capital efficiency, cash runway management, and the performance metrics CMOs are ultimately judged on—from disciplined milestone execution to generating meaningful clinical data. This episode offers actionable insight for biotech founders, clinical development leaders, medical affairs professionals, and emerging CMOs navigating the path from early development to launch.
Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Frank Dudley—marketing leader, Northwestern professor, and author of an upcoming Wiley book on Creator Marketing and Commerce Media—to unpack why the industry's shift from influencer marketing to creator marketing is more than semantics. Frank argues that creators aren't a channel; they're the connective tissue across the customer choice journey, orchestrating demand from awareness through conversion in a dynamic, signal-driven system. Brit and Frank explore how this reframing helps brands move beyond siloed campaigns and start designing creator programs around jobs to be done: removing real consumer friction like confusion, skepticism, inertia, and perceived risk. Frank shares concrete examples—Dyson using explainer creators to demystify product claims, Sephora leaning on creators for mid-funnel confidence like shade matching, and Instacart creators driving lower-funnel utility through speed, substitutions, and savings. The conversation also dives into measurement, including why the market is shifting toward incrementality over engagement, and how integrating creators with commerce and paid amplification enables closed-loop learning and attributable impact. Finally, Frank breaks down the unglamorous—but essential—operational infrastructure required to scale: creative supply chains, decisioning layers, and data/legal ops. The takeaway: creator marketing isn't a tactic—it's a full-funnel operating system CMOs can roadmap. In this episode, you'll learn: How creators are now the engine behind modern targeting and demand creation The shift from disconnected creator efforts to coordinated marketing systems How creator programs contribute to measurable revenue outcomes Connect with the Guest: Frank's LinkedIn - @fdudley Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thomas Barta is one of the world's leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, Thomas has studied what makes CMOs successful through the largest global research project of its kind, over 68,000 leadership assessments.In this episode, we explore what CEOs really expect from CMOs, why so few marketers make it to the boardroom, and what needs to change if marketing is to lead growth again. Thomas shares practical tactics for building stronger CFO relationships, acting with more bravery, and avoiding the “safe” behaviours that quietly kill careers. A must-listen for any marketer serious about leadership.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Timestamps00:00 - Intro00:43 - How Thomas Barta got into marketing02:24 - The surprising thing about marketing at the board level03:52 - What is the CEO looking for a CMO to deliver04:41 - Why are there so few marketers in the boardroom08:38 - What tactics should marketers use to make sure they are delivering growth11:20 - How can CMOs build the relationship with their CFO12:53 - CMO Tenure - is it going up or down?18:59 - What do CMOs need to change?21:13 - Fitting in is the safest way to fail28:11 - The bravery formula29:48 - Why you need to act quickly31:07 - Confessions of a CMO
Casey goes into the AI breakthrough he's been waiting for—and it's not what you think. After years of tinkering with AI tools, he's found something that fundamentally changed how he views the technology: AI that works where you work. In this episode, Casey breaks down his experience with OpenClaw (formerly ClawdBot), an open-source project that brings AI agents directly into Slack, email, and other platforms you already live in. No more jumping between tools—the wall between you and AI is finally collapsing. But this isn't just hype. Casey gets real about what's happening in marketing right now: the middle is disappearing, agencies are getting squeezed, and the execution gap is widening. If you're not playing with these tools, you're falling behind. This is a rallying cry to build skills, tinker fearlessly, and understand the fundamentals before the game changes completely. Key Topics Covered: - AI agents now work inside your platforms instead of forcing you to switch tools - Marketing is accelerating with instant insights, bespoke dashboards, and always-on competitor analysis - The middle is disappearing as agencies get squeezed and marketing departments shrink - Your taste, discernment, and experience are the only things AI can't steal from you - You must play with these tools to develop an edge over other humans - CMOs who understand AI will win the human vs. human battle
Instead of following trends, Satisfy chooses to build a brand that's different. Daniel said it best: “The easiest way to do something quite different is to not look at anything at all.”In a landscape where brands benchmark competitors and chase fleeting trends, Satisfy focuses on culture. They hire for it before skill, treat customers as guests, and think in decades rather than moments.This philosophy shines through in the Satisfy Pro Team. It's not just a sponsorship roster, but a reflection of the brand's commitment to process and discipline. The key takeaway: Most brands chase relevance, but Satisfy builds consistency. They react to culture, while Satisfy hires for it. They aim for long-term impact, not short-term hype.This conversation is a masterclass in long-term brand strategy and the discipline of saying no.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/CRUMwdDoj5o
We welcome to the Warrior Community Anouk Pappers, Brand Anthropologist and Online Presence Architect. She has published over 15 books, bringing interviews from around the globe to life, and discovered an opportunity to shine light on leaders who were outside of the spotlight. She created a platform, Signitt, to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Anouk shares her playbook with us, giving us the tools and powerful stories that we will find value in and some might even resonate with our own experiences. In 2002 Anouk started a storytelling expedition: Around the World in 80 Brands. The goal was to support brands and companies convey their message through storytelling. She traveled the world in search of brands with a purpose and people with a vision. Having started CoolBrands in Amsterdam, she later expanded to Dubai, São Paulo, and New York, working with companies such as PepsiCo, Apple, Google, Mercedes, Harley Davidson, and Unilever. She has interviewed over 900 CEOs, CMOs, and business leaders across the globe and published 15 books chronicling their stories. In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Drawing on her global experience and insights, Anouk has seen first-hand how clarity of brand and story can transform careers. She has dedicated much of her work to supporting leaders better position themselves for the future and “use Google as their wing(wo)man.” A sought-after, engaging speaker, she shares practical insights and tactics to help individuals take control of their narrative and grow their visibility in a digital-first world.(3:23) Anouk shares her own story with our community, how she started working with entrepreneurs to give them a platform to share their own stories. (6:22) What does the word branding mean to Anouk and the work she does? (11:17) How has storytelling evolved, both professionally and personally, over the years? (13:10) Anouk shares an experience in her own life, that was sparked her journey of curiosity and learning about other people, cultures and their experiences. (15:50) Anouk shares how she sparks some of that same curiosity in the people that she works with. (18:40) How does Anouk work with others to help them begin storytelling for themselves, sharing their own experiences. (20:27) How is authentic storytelling holding up in our world, often addicted to optimization, AI and digital “noise”? (24:21) What does Anouk notice, in her work, that helps people to accept and move through the transformational work that she does? (30:06) What part of her story that Anouk rarely shares, but that has shaped her the most? (32:17) What does Anouk want to make sure resonates and can be actionable for our WAW community? (35:48) Anouk shares some steps on creating your own story. (38:10) What is next for Anouk? What mark does she want to leave on the world?Connect with Anouk Pappershttps://www.linkedin.com/in/anoukpappers/ Subscribe: Warriors At Work PodcastsWebsite: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomberLinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w
The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
If you've been following our series on using AI to grow your pipeline, you know we've already covered how to spot early buyer signals. But here is the reality: even the most sophisticated signal detection won't build your pipeline on its own. Pipeline is built through decisions.In this episode, I'm diving into the "decision layer" of AI: Orchestration. This is where AI moves beyond just observing behavior and starts shaping how your go-to-market pipeline actually responds. I'll walk through a realistic healthtech scenario involving a complex sale to a hospital system to show you how orchestration works in the real world. We'll discuss how AI helps you prioritize accounts based on patterns rather than intuition, routes leads with actual conditional logic, and designs responses that coordinate multiple personas without creating chaos. This episode is about shifting your mindset from buying tools to designing an AI-assisted decision system.Key Topics Covered"(00:00:00)" Introduction"(00:01:01)" Review of the AI Pipeline series "(00:02:00)" Defining Orchestration"(00:03:00)" A Real-World Scenario"(00:04:00)" Layering Tools"(00:05:00)" The First Layer"(00:07:01)" The Second Layer"(00:08:48)" Budget-Friendly Orchestration"(00:09:58)" The Third Layer"(00:11:01)" Aligning Messaging"(00:11:51)" Why Orchestration Fails"(00:12:30)" Advice for CMOs"(00:13:00)" Preview of the next episodeIf you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.
In this episode of The Wrap, Chris Whalen argues that the AI narrative is stalling and we're witnessing a sustained rotation from tech, AI, and crypto into safer, income-generating stocks. Chris points out that JPMorgan — arguably the best-run bank in America — has fallen from the top of his rankings to 87th place in just six months, a dramatic shift showing managers are rotating into smaller cap names. He describes this as a "manic, momentum-driven market" where the extraordinary gains of 2025 are now being given back. Chris is skeptical of both the AI and crypto narratives, calling them "driven by Wall Street hype," and notes that crypto is suffering specifically because the AI story has broken down. For 2026, he advises looking for safety and income rather than growth, remains long gold and silver despite volatility, and cautions that "this year is going to be a much more difficult year" for most sectors. On housing and the Fed, Chris lays out what Kevin Warsh and Scott Besant must do: swap the Fed's $2 trillion MBS portfolio to Treasury, restructure low-coupon securities into CMOs, and bury them in insurance company balance sheets to unlock the housing market.Links: The Institutional Risk Analyst: https://www.theinstitutionalriskanalyst.com/ Inflated book (2nd edition): https://www.barnesandnoble.com/w/inflated-r-christopher-whalen/1146303673Twitter/X: https://twitter.com/rcwhalen Website: https://www.rcwhalen.com/ Timestamps:0:00 Welcome and intro 01:00 AI narrative stalling, tech's worst week since November 1:59 Is this a healthy correction or something bigger? 4:58 JPMorgan now ranks 87th — what does that tell you? 6:36 Small caps rule right now — managers rotating to safety 7:30 What does it mean if managers won't own the best bank in America?8:30 The link between crypto and AI 11:32 Chris is skeptical of both AI and crypto narratives 11:57 What's the next legitimate growth story for the US? 13:15 All that trapped private equity capital in tech 14:55 Fannie and Freddie earnings — but where's the growth? 17:00 What Warsh and Bessent need to do to fix housing 19:00 Should the Fed engage in fiscal issues? 21:54 The Fed's real mandate — keeping the Treasury market open 23:00 What should Warsh do with the MBS on the balance sheet? 24:58 Why we haven't seen a typical crash cycle 26:17 What's the trade for 2026? Safety and income 28:08 PennyMac's mistake — buying Cenlar 31:58 Viewer mail34:39 Gold and silver portfolio — lots of opportunity despite volatility35:00 Closing
This week we are diving deep into a revolution happening at the speed of light: the rise of photonic technology! My special guest is Dr. Abdul Rahim from PhotonDelta. Abdul and I discuss how photonic chips can address the energy efficiency demands posed by the current and projected growth of AI workloads, the role that standards will play in the next wave of hardware innovation, and key technical challenges currently involved in reliably and cost-effectively integrating photonic Integrated Circuits (PICs) with existing CMOS technology.
When Bad Bunny took the stage at the Super Bowl Halftime Show, it wasn't just a performance — it was a masterclass in modern brand growth. In this episode, we break down why Bad Bunny's halftime show resonated so deeply with audiences — and what brand leaders, CMOs, and growth marketers should learn from it. Because this wasn't just about music. It was about: Cultural relevance Identity-driven marketing Audience intimacy And building brands that reflect the communities they serve Too many brands chase growth through scale alone. But Bad Bunny's moment on one of the world's biggest stages revealed something more powerful: growth today belongs to brands that understand culture, represent real people, and remove friction between identity and experience. If you're a marketing leader navigating: Slowing ROI Fragmented audiences The limits of traditional growth marketing Or the tension between scale and relevance This episode will show you why cultural alignment — not just campaign optimization — is the blueprint for brand growth today. What's slowing your brand's growth? Take the quick assessment to find out (and what to do next): www.frictionlessgrowthlab.com/quiz
If you're tired of chasing "flash in the pan" tactics that promise overnight results, this episode is your reality check. In this episode of Pipe Dream, host Jason Bradwell sits down with Dev Basu, CEO of Powered by Search, to unpack how to build an inbound-only growth motion that actually compounds over time instead of burning out your team and budget. Dev's core point is clear: stop creating remixable AI content and start building lived-experience content that creates goodwill as a moat. The marketers winning today aren't the ones doing more, they're the ones doing the simple things better and measuring what actually matters. For 16 years, Dev has helped VPs of marketing and CMOs at B2B SaaS companies build predictable pipeline without cold outreach. His approach targets two groups: the 5% in-market demand actively looking for solutions, and the 45% of right-fit customers who don't wake up thinking they need your software but would benefit from it. Dev walks through Powered by Search's playbook, which drives more than half their inbound leads through LinkedIn alone. His SAGE framework (Simple, Actionable, Goal-oriented, Easy to consume) focuses on publishing content about how they've done something, not generic how-to advice. This lived-experience approach can't be copied through ChatGPT or Claude, building genuine goodwill that compounds over time. The conversation breaks down the "do more, do better, do new" framework. Most companies don't need revolutionary tactics, they need to optimise existing channels ruthlessly. AI plays a role, but it's about speed, not strategy. Dev uses AI to accelerate production once they know what good looks like, not to figure out what to say. Then Dev drops the tactical goldmine: the 3x10 rule. Get 10% more right-fit traffic, reduce acquisition cost by 10%, and increase average contract value by 10%. When you stack these three improvements, they compound to roughly 30% more pipeline. He guarantees this in 90 days and explains exactly how, from internal linking to push pages onto page one of Google, to cutting wasted ad spend, to targeting slightly larger companies with higher willingness to pay. If you want a blueprint for building predictable B2B SaaS demand generation without the hype, this conversation delivers. Chapter Markers 00:00 - Introduction: Dev Basu and the inbound-only motion 01:00 - The 5% in-market demand vs 45% right-fit customers 02:00 - Eating your own dog food: How Powered by Search acquires clients 03:00 - The problem with flash in the pan tactics and LinkedIn slop 04:00 - SAGE content framework: Building goodwill as a moat 05:00 - Triangulating attribution to prove LinkedIn drives half the pipeline 06:00 - Lived-experience content you can't remix with AI 08:00 - The playbook: Five pillars of demand generation 13:00 - Do more, do better, do new: The framework for prioritisation 16:00 - Using AI for speed, not strategy 20:00 - Buyer psychology and why nobody wants to "get a demo" 22:00 - The 3x10 rule: 30% more pipeline in 90 days 23:00 - Getting 10% more traffic with simple internal linking 24:00 - Cutting wasted ad spend to reduce CAC by 10% 25:00 - Moving upmarket slightly to increase ACV by 10% 26:00 - The Grand Slam offer and guarantee 27:00 - Where to learn more about Powered by Search Useful Links Connect with Jason Bradwell on LinkedIn Connect with Dev Basu on LinkedIn Learn more about Dev Basu Explore Powered by Search and the Grand Slam Offer Check out Clay for enrichment Explore B2B Better website and the Pipe Dream podcast
In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like.You'll learn:Why I view every event, including the Super Bowl, as a "production day" for contentHow to get more value out of experiential marketing by creating thoughtful content with influencersMy philosophy on why most brands should prioritize trial and sampling at the Super BowlWhy the shift to an "interest graph" on social media is forcing marketers to double down on creative relevanceThe immense economic impact of "family moments" and team building for employee retentionMy prediction that a future Super Bowl ad will be an exact replica of a high-performing organic social media post
#328 | Jess Lytle is joined by Bill Glenn, SVP of Marketing at Esper, for a conversation about what it actually looks like to lead a marketing team through the AI shift. They talk about why most teams are still figuring AI out, how leaders should think about adoption beyond just tools, and why curiosity and experimentation matter more than having the “right” answers. Bill also shares how Esper is rolling out AI across the company with guardrails, the internal process they use to evaluate new tools, and why the biggest opportunity right now is using AI to eliminate busywork and unlock better thinking.Timestamps(00:00) - Why AI feels overwhelming for marketing leaders (04:06) - What Esper does and why software powering hardware matters (06:51) - Why AI feels like the early internet shift (08:41) - Leading with curiosity instead of pretending to be an AI expert (11:21) - Why AI adoption is a behavior change problem, not a tools problem (13:21) - How Esper is rolling out AI with guardrails across the company (19:06) - Why “boring AI” that saves time matters most (20:21) - Phase 1 vs Phase 2 AI adoption in marketing teams (32:09) - AI, mentorship, and preparing the next generation of marketers (44:54) - Leadership advice for first-time CMOs and VPs (49:59) - Final takeaways and wrap-up Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year's most talked-about Super Bowl campaigns. Our Featured Guests are…Ahmed “Meddy” Iqbal, the Chief Marketing Officer of the Cadillac F1 TeamGail Horwood, the Chief Marketing Officer & Chief Experience Officer of NovartisLuis Garcia, the Chief Marketing Officer of Naterra International (Tree Hut)Steven Saenen, the President of Savory Brands & Crackers Portfolio for Mondelez (Ritz Crackers)Soyoung Kang, President of eosRecorded live on the Monday after the game, in partnership with VaynerMedia's Marketing for the Now, this conversation goes beyond the ads to explore how today's CMOs think about boldness, experiential strategy, culture, and what it really takes to turn Super Bowl attention into long-term brand impact.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Start planning like the world's smartest marketers! This episode shows you how to reverse-engineer strategy for maximum impact, master situation analysis, and use AI-powered systems to scale your marketing without extra headcount.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:42 "Goal-Driven Strategy Development"07:00 Evolving Market Strategy Fundamentals12:25 "Testing Budgets & Missing Steps"15:27 "Refining Value for Customers"17:17 Adapting Marketing Strategies with AI20:01 "Understanding Customers and Market Fit"23:13 Optimizing Funnels and Adjustments29:05 "Streamlining Content Creation Workflow"31:09 "Strategic AI Marketing Essentials"35:33 "AI Missteps Widen Market Gap"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
This week on Next in Media, I sat down with Matt Spiegel, EVP of Marketing Solutions Growth Strategies at TransUnion, to unpack one of the most pressing questions in advertising right now: what's actually changed since cookies started disappearing and privacy laws started piling up? And just as importantly, what hasn't changed? Matt brings a refreshingly practical perspective to the conversation, explaining how disconnected data infrastructure remains the biggest obstacle for most brands, even as everyone races to adopt AI-powered marketing. He breaks down why walled gardens still have an inherent advantage, how signal loss is forcing marketers to rethink their strategies, and why the industry's obsession with the "easy button" might be holding progress back.We also tackled some uncomfortable truths about where the industry is headed. Matt shared his thoughts on agentic advertising and whether bots will really replace media planners, the noisy MarTech landscape that's overwhelming CMOs, and why he believes the next economic downturn could trigger massive layoffs in marketing and advertising. Throughout our conversation, Matt emphasized that while the tools and technology are evolving rapidly, the fundamentals of good marketing haven't changed. It's about understanding your customers, connecting your data, and applying that intelligence at scale. This is a conversation for anyone trying to make sense of the chaos in modern marketing, wondering how to navigate identity resolution in a post-cookie world, or just trying to figure out which AI tools are actually worth the hype._______________________________________________________Key Highlights
Artificial intelligence (AI) is rapidly reshaping healthcare, yet many provider organizations still struggle to move from interest to practical application particularly when it comes to value-based care contracts. While AI promises efficiency and insight, turning it into measurable performance and financial advantage remains a challenge. In this episode of Value-Based Care Insights, host Daniel Marino explores how AI can be used to address one of healthcare's most complex challenges: evaluating and managing value-based contracts. Drawing on real-world experience, Daniel explores how AI can be used to build performance models that connect contract design with operational outcomes across clinically integrated networks, ACOs, and other value-based arrangements.Joined by Eddie Diaz, a data scientist with more than 15 years of experience in value-based care analytics, the discussion highlights how AI can bring clarity to attribution, risk, quality, and financial performance to help CFOs, CMOs, and managed care leaders better understand contract opportunities, risks, and results. Together, they explore how AI can move beyond hype to deliver real, actionable value in value-based care contracts.
On this episode Dan explores how AI can be used to address one of healthcare's most complex challenges: evaluating and managing value-based contracts. Drawing on real-world experience, Daniel shares how Lumina Health Partners has leveraged AI to develop a performance model that connects contract design with operational outcomes across clinically integrated networks, ACOs, and other value-based arrangements. Joined by Eddie Diaz, a data scientist with more than 15 years of experience in value-based care analytics, the discussion highlights how AI can bring clarity to attribution, risk, quality, and financial performance to help CFOs, CMOs, and managed care leaders better understand contract opportunities, risks, and results. Together, they explore how AI can move beyond hype to deliver real, actionable value in value-based care contracts. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked to operationalize it fast, prove value in workflows, and keep risk, governance, and tool sprawl under control. To get specific about what to prioritize next, Drew brings together Guy Yalif (Webflow), Andy Dé (Lightbeam Health Solutions), and Kevin Briody (DisruptedCMO). Together, they focus on how CMOs can move from scattered experiments to intentional AI adoption across people, process, and technology, and what it takes to make AI a trusted part of how marketing runs. In this episode: Guy shares an AI fluency maturity model and explains why the shift to operational excellence is a change management challenge. Andy breaks down agentic AI and workflow automation with examples from CI, outbound, RFPs, content, and AEO, using "why, what, how, so what." Kevin focuses on the people and platform side, from job anxiety and culture to vendor shakeouts and MarTech-level discipline. Plus: Centering AI plans on people and fluency so it feels additive, not threatening. Using councils, fast-track approvals, and guardrails to scale safely. Balancing efficiency with human experience and customer acceptance. Treating AI tools like core MarTech, with scrutiny around contracts, integrations, and vendor longevity. If you want your 2026 AI plan to feel like a strategic advantage instead of a collection of pilots, this conversation will help you decide what to run, what to scale, and what to skip. Learn more about the CMO Startegy Labs ➡️ https://cmohuddles.com/strategy-labs Check out Firebrick ➡️ https://firebrickconsulting.com/ For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
We're living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week's episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he's helping redefine how one of the world's largest travel platforms shows up in AI-powered search and discovery.Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you're a CMO wondering what to focus on now, this conversation is a strong place to start.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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