Podcasts about CMOS

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Technology for constructing integrated circuits

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  • Jun 30, 2022LATEST
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Best podcasts about CMOS

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Latest podcast episodes about CMOS

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
299: How to Play the B2B Thought Leadership Long Game

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Jun 30, 2022 50:32


Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation. He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn't, and how CMOs can approach building their own thought leadership brand. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Healthcare Americana
The CMO's new ‘MO'

Healthcare Americana

Play Episode Listen Later Jun 30, 2022 31:54


CEO of Bloom Health, Andrew Morton joins Christopher as they project a new ‘way of operating' for Chief Medical Officers in the workplace. How imperative it is for CMOs to be on the leadership team, and how involved in decision-making should they be as we emerge from the pandemic? From managing general health of employees returning to office and monitoring mental health problems increased by burnout and depression from the two-year pandemic, why should organizations consider hiring a Chief Medical Officer.TwitterInstagramLinkedInMore on Freedom HealthworksMore on Andrew Morton & Bloom Health PartnersSubscribe at https://healthcareamericana.com/episodes/

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Today's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst uncover the cause-and-effect relationships that drive meaningful business outcomes. In this episode, we have Mark Stouse, CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. He is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. Mark often gets so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Resources: Proof Analytics SiteProof Analytics FacebookMark Stouse LinkedIn

The CMO Podcast
Alice Milligan (Morgan Stanley) | Be the CEO of Your Calendar

The CMO Podcast

Play Episode Listen Later Jun 29, 2022 52:48


Alice Milligan is the CMO of Morgan Stanley, an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morgan Stanley acquired E-Trade and Eaton Vance the following year.Alice has an impressive resume that includes 15 years at American Express and five years at Citi. In 2019, she was the Chief Customer Officer of E-Trade. She is now officially the CMO of Morgan Stanley. In this conversation, Alice discusses what it was like maneuvering in a corporate acquisition during a worldwide pandemic. She talks about the lessons she's learned as a leader and the importance of being a customer of the company you work for.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Phoblographer
Quit Your Hate! This Is Great! Canon EOS R5 Review

The Phoblographer

Play Episode Listen Later Jun 28, 2022 26:40


The Canon EOS R5 is the company's first major professional mirrorless camera, and it's wonderful! There was a time when I was angry at Canon. But when the Canon EOS R launched, that anger subsided. It was a nice entry into the serious mirrorless camera world. But the Canon EOS R5 is arguably the camera they should have launched at the start. This camera can easily become the bread and butter of any professional photographer using it. It can also be a great tool for a multimedia shooter. Better yet, the hobbyist photographer who is passionate about the craft will enjoy what this camera can do. There has been a lot of wrongful bashing of the Canon EOS R5 on the web. And in this review, we're going to talk to the practicality of it all. Note that before you go on, we're not sensationalizing things just for clicks. If you're a shooter that left Canon for another system, we're probably going to tell you a few things you don't want to hear. So, please keep your superiority complexes in check. You can view this article and much more with minimal ads in our brand new app for iOS, iPadOS, and Android. This review has been updated in June 2022. Table of Contents Pros and Cons Pros Cons Gear Used with the Canon EOS R5 Canon EOS R5 Tech Specs Canon EOS R5 Ergonomics Canon EOS R5 Build Quality Canon EOS R5 Ease of Use Canon EOS R5 Autofocus Performance Update December 2021 Update July 2022 Canon EOS R5 Image Quality JPEG Output RAW File Versatility High ISO Output TimeLapse Shooting Extra Image Samples from the Canon EOS R5 Canon EOS R5 Review Conclusions Likes Dislikes Pros and Cons Pros Well built Excellent battery life So intuitive for a Canon shooter Feels very good in the hand Image stabilization is pretty much second to none Wonderful menu systems Excellent details Weather sealed Reliable Canon's Mobile App connection setup is as simple as ever Doesn't overheat with short clips Wifi sending of full HD video is pretty fast High ISO RAW files hold a fair amount of data. There's great dynamic range and colors, but the noise is a bit painful. Wireless RAW file transmission with Capture One 22 Cons The joystick is in an odd spot In some ways feels like an old 60D, but it's totally not I personally feel the magnification button is in an odd spot Can't transfer 8K video via Wifi 4K movie clips shorter than 30 seconds take a while to send, and then ultimately don't end up on your phone High ISO Raw files above 12,800 tend to get a bit messy The price is a bit high at $3,899 Gear Used with the Canon EOS R5 We tested the Canon EOS R5 with the: Canon RF 24-105mm f4 L IS USM Canon RF 50mm f1.2 L USM Samyang 85mm f1.4 AF Profoto B10 Canon EOS R5 Tech Specs In Brief: High Image Quality featuring a New 45 Megapixel Full-frame CMOS Sensor DIGIC X Image Processor with an ISO range of 100-51200; Expandable to 102400 Dual Pixel CMOS AF covering Approx. 100% Area with 1,053 AF Areas Subject tracking of People and Animals using Deep Learning Technology In-body Image Stabilizer can provide up to 8 stops of Shake Correction Dual Card Slots for CFexpress and UHS-II SD Memory Cards Built-in 0.5″ 5.76 Million Dots OLED EVF with 120fps refresh rate, Vari-angle LCD Touchscreen 2.4/5Ghz Built-in Wi-Fi, Bluetooth Technology Full Specs taken from the LensRentals Listing 45MP Full-Frame Sensor and DIGIC X Processor. The Canon EOS R5's newly designed 45MP full-frame CMOS sensor works in tandem with the DIGIC X processor to produce high-resolution stills and video with plenty of speed. The native ISO range of 100-51,200 can be expanded to 100-102,400, making this camera suitable for working in a wide range of lighting conditions. 8K30 RAW and 4K 120 Video. The EOS R5's 45MP sensor makes internal DCI 8K 30 fps RAW capture possible, in addition to 4K recording at up to 120 fps in 4:2:2 10-bit with Canon Log and HDR-PQ. Please note that DCI 8K is the only format in which you can shoot RAW with the R5—every other resolution offers All-I or IPB compression. External HD...

CX Decoded By CMSWire
Rhoan Morgan on Marketing-Led Customer Experience

CX Decoded By CMSWire

Play Episode Listen Later Jun 28, 2022 35:44


The Economist Intelligence Unit conducted a survey of 500 CMOs and found that 86% of participants believed that they would own customer experience. Six years later, has it happened? Not quite. It hasn't exactly been a full takeover of customer experience by marketing leaders. What has emerged is the concept of marketing-led customer experience. It's something Rhoan Morgan believes is and should happen in organizations. Morgan is the co-founder and CEO of DemandLab, an agency she launched in 2009. She's also a CMSWire contributor, and she caught up with CX Decoded to discuss marketing and CX leadership.

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Tuesday Tips: Diagnosing the Lower Funnel

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Jun 28, 2022 5:09


This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden of HUMAN Security, Sue Holub of OnSolve, and Ajay Khanna of Mezmo. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

The Marketer's Journey
Ep #111: Why CMOs are well positioned to be CEOs w/ Stacey Epstein

The Marketer's Journey

Play Episode Listen Later Jun 28, 2022 32:27


On this episode of The Marketer's Journey, I interview Stacey Epstein, CMO at Freshworks. As someone who has held roles as both CMO and CEO, Stacey understands the importance of choosing your own adventure along your career path. She explains how Freshworks approaches content strategy as a company with over 5,000 employees and over 400 million in recurring revenue, and why the skills you learn as a CMO often translate well into a role as CEO.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Let go of ego. When it came time for her to jump into a new role, Stacey was wise enough to remove her ego from the equation. Although she held the coveted CEO title in her previous role, she didn't hesitate to move back into the CMO role when she was presented with a position that checked all the most important boxes: great people, a product she was passionate about and a huge market opportunity. It's all about the people. Whether she's working at a company of 500 or 5,000 people, Stacey's commitment to prioritizing her team remains. She believes that no matter what title you hold, your most important job is to ensure everyone on the team, from managers to frontline employees, is thriving.CMOs make great CEOs. Since they typically have experience working with the organization's head of sales, HR and finance, CMOs are tasked with the same type of coordination work that's required in the CEO role. In the future, we'll likely continue to see more marketers making the jump into executive leadership roles.Learn more about Freshworks here: https://www.freshworks.com/ Learn more about Stacey here: https://www.linkedin.com/in/staceyepstein/

Multi-Million Dollar Brands
CMOs in the Wild with Kristen McCall, Online Marketing Coach

Multi-Million Dollar Brands

Play Episode Listen Later Jun 27, 2022 24:45


It's always nice to have a friend as a guest on my podcast. Especially someone who has a similar offer as me. Today's podcast guest is Kristen McCall, online marketing coach and fractional CMO. Kristen and I chatted about: How her winding career path has led her to where she is today What makes someone a good consultant  The importance of knowing your worth If you are interested in becoming a consultant, this episode is for you! Learn more about Kristen here: https://kristenmccall.com or on Instagram: https://www.instagram.com/kristensmccall. If you've been loving the Next Level Leap podcast, would you just stop what you're doing right now and give us a quick review? In the Library Tab under Shows, click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating. Click Write a Review, if you wish, then click Send when finished. We appreciate your review so much. Thank you!

For The Love Of Emails Podcast- Powered By Netcore
EP #45 Email 2.0, let's make email cool again

For The Love Of Emails Podcast- Powered By Netcore

Play Episode Listen Later Jun 23, 2022 60:40


In today's episode of the “For The Love Of Emails” podcast, we welcome Rajesh Jain - Founder and Group MD at Netcore Cloud, and Shar VanBoskirk - VP, Principal Analyst, Forrester Research, with host Nicholas Einstein. Shar helps CMOs lead customer-obsessed strategies at their firms and also assists them in transforming their marketing functions to deliver relevant brand experiences to empowered customers. Shar's research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession. To the people listening, Netcore Cloud is pleased to be rated a contender in the Forrester Wave™ – Email Marketing Service Providers in Q1 2022 and to be among the companies Forrester considers to be the 13 most significant providers in the email marketing service provider space. Be among the first to benefit from the report. Book your copy now: https://bit.ly/3ycteCZ  Know more about the email 2.0 feature and how it can benefit you: https://netcorecloud.com/email2 

Growth Marketers - Digital Marketing Experts
99. First 90 Days As A CMO: How to Establish Yourself in a New Role

Growth Marketers - Digital Marketing Experts

Play Episode Listen Later Jun 22, 2022 40:45


As a marketing agency, we have worked with so many different businesses in various stages of their development. Some organizations had the established marketing departments, others were just starting out and building up an internal team. Our role is usually not one of a contractor, but rather one of a CMO. We're bringing in senior leadership and support to help companies grow and scale. And over the years, we've develop a systematic process of how we integrate in those businesses. In today's episode, we'll discuss what you should do in your first 90 days as a new CMO. If you are just beginning your new job in a new company and feel motivated and inspired to make a mark, tune in! Find out what we believe is necessary to be a successful CMO by following our 8-point checklist. We'll talk about some pitfalls and mistakes we have seen over the years working with many businesses that have refilled this position. We'll also share our experience working with CMOs who have stepped into a new role and have been able to have immediate success and progress for their organizations. ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

The CMO Podcast
Carl Loredo (Wendy's) | Listening is a Super Power

The CMO Podcast

Play Episode Listen Later Jun 22, 2022 52:26


Carl Loredo is the Chief Marketing Officer of The Wendy''s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?"Carl has been at Wendy's for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin children.This episode is all about how Wendy's maintains their edge, while listening carefully to their customers at the same time. Carl discusses how Wendy's stays up-to-date with trends by leaning into Twitter and gamer culture. Also, you will hear how Carl and his team stays true to Wendy's long-held values. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Becker’s Healthcare - Clinical Leadership Podcast
Top stories for CMOs, CNOs for June 21

Becker’s Healthcare - Clinical Leadership Podcast

Play Episode Listen Later Jun 21, 2022 6:02


Randi Haseman shares the latest news on the Clinical industry.

The WARC Podcast
WARC x Cannes Lions: Digital commerce and when targeting doesn't work

The WARC Podcast

Play Episode Listen Later Jun 21, 2022 31:23


All the latest from day two of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined by David Tiltman and Imaad Ahmed to talk about the collision of marketing and digital commerce - a hot topic at this year's festival - and reveal fresh research from Creative X and Analytic Partners. Plus Anna Hamill provides insights into the key priorities among CMOs in Cannes.

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ryan Bowers of Marsh McLennan Agency, Amy Messano of Altair, Jennifer Houston of D-Wave Systems, Mandy Dhaliwal of Nutanix, and special guest Dan Gingiss. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

The Marketer's Journey
Ep #110: Balancing a Channel Investment with Your Direct Marketing Budget w/ Cate Lochead

The Marketer's Journey

Play Episode Listen Later Jun 21, 2022 34:12


On this episode of The Marketer's Journey, I interview Cate Lochead, CMO at JumpCloud. As a marketing executive who is on their third CMO role to date, Cate has plenty of wisdom to share about juggling product growth and the marketing machine, balancing a channel investment with your direct investment, and much more. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Strike the right balance. Cate mentioned that as a software marketer, she fell in love with the challenge of striking a balance between the voice of the engineer and crafting messaging that will resonate with the consumer. With early-stage companies, marketers are challenged to transition the overall marketing narrative from the early positioning that's geared towards how the product was built, into a story that will convey exactly how it's going to change the world.Build a team you can trust. For Cate, one of her strengths as a marketer is being able to intuitively hire the strongest people for each role and delegate effectively so she can focus on her top priorities as CMO. Even though she's passionate about communications, she knew she had to let go of this particular role and instead hire a leader she trusted to take ownership over it.Put things into context. Cate commented that one of the most important skills she looks for in potential CMOs is the ability to contextualize the business. In other words, it's important to be able to understand the interconnectedness of the business overall by taking a birds-eye-view approach of all the operations.Learn more about JumpCloud here: https://jumpcloud.com/ Learn more about Cate here: https://www.linkedin.com/in/clochead/

VÆKST - Et podcast om Obsidian Digital
At være Associeret Konsulent i Obsidian Digital

VÆKST - Et podcast om Obsidian Digital

Play Episode Listen Later Jun 18, 2022 29:47


I denne episode af VÆKST taler vi om, hvordan det er at være Associeret Konsulent i Obsidian Digital. Med os har vi Louise Ferre Sørensen og Rasmus Juul Larsen. Associerede konsulenter er morgendagens CMOs og fundamentet for Obsidian Digital. Vi vil gerne investere i at oplære vores egne medarbejdere, og associerede konsulenter er måden, vi gør det på. Vi vurderer, at det stiller os stærkere i forhold til kultur og produkt at oplære selv - selvom det tager længere tid og kræver mere investering. Det er dét værd. Louise og Rasmus fortæller om hverdagen som konsulent, hvordan de kom igang og hvad der kendetegner en god konsulent. Episoden er særligt relevant at lytte til, hvis du overvejer en stilling som Associeret Konsulent i Obsidian Digital.

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
297: What the Heck is Growth Marketing!?

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Jun 17, 2022 48:29


The confusing thing about the term “Growth Marketing” is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the growth marketer make. It's about so much more than that. Yes, you need to acquire customers, but you also need to make acquisition easier. You need to deliver on your promise when they do sign. You need to give them reasons to become avid evangelists for your brand. In this episode of Renegade Marketers Unite, 3 CMOs in very different fields to share their unique perspectives on what it means to be a growth marketer, how they're applying it in the real world, and what success looks like. (Hint: 500% quarterly growth, reducing negative brand sentiment by 90%, etc.) Tune in to hear insights from three all-star Growth Marketing CMOs: Jennifer Houston of D-Wave Systems, Gary Sevounts of Socure, and Katherine Post Calvert of PagerDuty (previously Khoros) For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/  

Becker’s Healthcare - Clinical Leadership Podcast
Big issues for CMOs and CNOs for June 15

Becker’s Healthcare - Clinical Leadership Podcast

Play Episode Listen Later Jun 15, 2022 4:18


Randi Haseman shares the latest news on the Clinical Leadership industry.

B2B SaaS Marketing Snacks
41 - What should marketing contribute to revenue?

B2B SaaS Marketing Snacks

Play Episode Listen Later Jun 14, 2022 27:23


To make decisions about where and how you deploy and focus your teams, you need to answer the question: “where does our pipeline & revenue come from?” Leadership ultimately has to decide who owns what part of revenue contribution, especially when you're ramping up in the early stages. We identify that there are three main buckets where revenue can originate from:  Relationships from sales organization (sales generated leads) Outbound (prospecting and lead generation) Inbound  While marketing is usually a prime suspect in conversations when it comes to driving revenue, we posit the ideal mix is about ⅓ from each category — but those numbers can change depending on your market's maturity and go-to-market strategy. Today we talk about all of this, including how to benchmark contributions, how to get started with attribution, tracking funnel stages, and common pitfalls as you're starting to think about this (such as lacking data, or placing too much emphasis on one department). We also discuss our new offering, the T2D3 Masterclass. Designed for CMOs and marketing leaders (and anyone willing to learn), it's a program that gives you everything you need to build, execute, and manage a complete go-to-market for your B2B SaaS company.

Win Win - An Entrepreneurial Community
109 - Five Tips To Set Your Fractional CMO Up for Success - Fran Biderman-Gross

Win Win - An Entrepreneurial Community

Play Episode Listen Later Jun 14, 2022 30:13


Our guest today, Fran Biderman-Gross, teaches 5 tips for setting up your Fractional CMO's engagement for success. Fran is the founder and CEO of Advantages (www.Advantages.net), a marketing communications agency, is a Fractional CMO, and is a member of the Fractional Leadership community. She wrote the recent book: How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit (https://www.amazon.com/Lead-Values-Based-Professional-Services-Firm/dp/1119621526). We cover why most marketing engagements are so short-lived and lead to disappointed expectations and frustrations, whether they be full-time CMOs, Fractional CMOs, or agencies. She shares the disconnect that often happens and 5 ways to set up those engagements for success so you don't become a statistic! Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Tuesday Tips: Recruiting Strategies for SMBs

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Jun 14, 2022 4:44


This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Stop the Sales Drop Podcast with Kristina Jaramillo and Eric Gruber
How Riverbed Technology is Going Beyond Demand Gen with ABM

Stop the Sales Drop Podcast with Kristina Jaramillo and Eric Gruber

Play Episode Listen Later Jun 13, 2022 50:32


In social, email, and live conversations with CMOs, VPs of Marketing, and other marketing leaders, Kristina Jaramillo (President of Personal ABM) is often asked what is the difference between an ABM motion and a targeted demand gen motion. Because of the confusion between ABM and competitive strategies, Kristina even wrote a POV article for the CMO Council blog on how CMOs are confusing ABM with targeted demand gen.  On this ABM Done Right Podcast, Kristina, Eric Gruber (CEO of Personal ABM), and Cristina Daroca (Senior Director, Global Demand and Americas Marketing at Riverbed Technology) discuss how Riverbed is trying to go beyond demand gen with ABM. When you listen to this podcast, you will learn:How sales and marketing were not aligned and integrated with sales to win and expand key, tier 1 accounts that are resistant to change as demand gen is campaigned-focus to build a category and drive awareness.  The differences between a demand gen motion and an ABM motions. Why you need to go beyond campaigns and take a more personal 1:1 approach -- and how and when 1:1 ABM should be executed. How ABM is not about just getting accounts into the pipeline and how ABM should be used to drive retention and expansion. You'll learn how Riverbed Technology is using ABM to continue to expand within top banks like Bank of America and to expand into the regional banks that are under the large brand's umbrella. 

The Nifty Thrifty Dentists
How to Build Trust with Your Patients & Boost Case Acceptance

The Nifty Thrifty Dentists

Play Episode Listen Later Jun 8, 2022 36:33


SHOW NOTES: A few months ago, Dr. Glenn Vo had Dustin Johnson, Director of Engineering at SOTA Imaging, and Albert Kim, SOTA's VP of Sales & Marketing, on to talk all about recent dental questions.Back then, Albert and Dustin were new to the group. But, since, SOTA Imaging has emerged as a champion for our community. Albert has appeared on numerous episodes by now, gaining a reputation and becoming beloved by the Nifty Thrifty community.This week, Glenn was happy to have Albert on again for another episode of the Nifty Thrifty podcast. And while many of you may fondly recognize Albert's face, someone less familiar to the group joined him: Dr. Barry Bartuisak, you may have seen him speaking elsewhere. Barry is a renowned speaker and practicing dentist.Glenn was happy to have Barry on to talk about building trust with your patients as well as boosting case acceptance—something he believes every dentist could benefit from.To Barry, boosting your case acceptance is “all about relationships”—whether that's in the office or outside of it. Establish trust. From there, boosting case acceptance rates becomes easier than ever.Barry thinks many dentists struggle with case acceptance because of a lapse in education. When dentists come out of dental school, we're 100% trained to be dentists but—in most instances—we're 0% trained to be small business people.To Barry, what gets measured gets managed. That's why he tracks his case acceptance rates every day, working to make any pivots to increase his already incredible case acceptance rates.That said, Barry's role in the case presentation process is very minimal. He's mastered the art of getting patients to trust him, meaning they don't need to be “persuaded.”There's a reason Albert hopped onto this week's episode, and it has to do with the fact that a high-quality camera can do wonders for your case acceptance rates. That's why Barry and Albert's team over at SOTA Imaging have partnered up for this week's Nifty Deal.With the production of SOTA's proprietary cameras such as the Claris i310, one of the first USB intraoral cameras on the market, and the award-winning Claris i4D, SOTA has developed the technology—from optics to ergonomics—to provide dental practitioners with the most advanced intraoral camera to date: the Claris Intraoral Camera. Since its early days, the Claris camera has come a long way. Recently, they've decked out their product line even further by adding an all-new all-aluminum model: the Claris i5HD Intraoral Camera.If you aren't familiar with the Claris camera, it's a beaut with an adjustable focus that trumps its competition. There's nothing cheap or plastic about it, with industrial-level technology that'll last years and years to come.In fact, the Claris camera can get you down to 2mm away from the surface of whatever you're trying to take a picture of. And let's not forget about SOTA Imaging's fully-integrated Clio Digital X-Ray sensors: the Clio Prime and Clio Pedo sensors. These puppies are produced in a foundry where they have to produce silicon wafers—they're rare, with only so many in the world. And, to add a cherry on top, these sensors are upgraded versions of other high-end dental technology. With such sophisticated technology, it should be no surprise that both of these sensors are equipped with next-gen CMOS fiber optic technology with Csl Scintillators.Learn about:What's the national case acceptance average?Hint: it's about 35-40% (depending on who you ask).Which case acceptance rates can Barry boast?Hint: upward of 89-96%!And more!So, what're you waiting for? You can find Albert in the Nifty Thrifty Facebook group. Even better, Barry provided his private cell phone number as well as his email. You can reach out to him at 724-255-1115 or drtuse@gmail.com.  NIFTY DEAL: https://info.sotaimaging.com/niftythrifty ($2000 off Clio Prime/Pedo sensors)

Marketing Today with Alan Hart
315: Leaning into “and” as a CMO with Jenny Rooney, Co-Founder of Black Glass CMO House

Marketing Today with Alan Hart

Play Episode Listen Later Jun 8, 2022 38:58


Jenny Rooney is the Managing Director and Co-Founder of Black Glass CMO House, a new membership club for CMOs focused on empowering, inspiring, and supporting the person behind the title. Before starting CMO House, Jenny spent over a decade with the Forbes CMO Network Team, where she managed content and events critical to executive-level marketing decision-makers. In this episode, Alan and Jenny discuss defining your unique skills and purpose. Jenny shares that the CMO role is full of nuance, and, to be successful, you have to embrace the “and” that comes with it. Listen to learn how to uncover your marketing superpowers and harness them for holistic growth. In this episode, you'll learn:  The importance of empathy as a CMO The power of defining your skills and purpose What it means to focus on “and” not “or” as a CMO Things to listen for: [01:00] Jenny's career path [04:00] What differentiates CMO House from other organizations [07:35] Welcoming diverse perspectives [09:00] Qualities of great CMOs [11:00] Weathering challenges in marketing [15:30] Adapting to new ways of working with tight constraints [19:30] Clarifying your skills and purpose [24:00] Approaching the metaverse [27:30] Using business for good [31:00] The role of CMOs in driving growth [34:00] Re-defining creativity [37:15] Transitioning from CMO to CEO [40:00] Embracing the nuance of the CMO role [44:45] What marketers need to learn more about Resources Mentioned: Jenny Rooney CMO House Black Glass Katie Klumper, founder of Black Glass Gartner Report on Marketing Spending Connie Brams at Unilever as CMO title goes away (Adweek) Metaverse & Web3 Purpose ESG Growth Creativity CMO-CEO transition – Jeff Jones, Brian Nichols, Seth Kaufman Jenny Rooney on episode 158 of Marketing Today Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jenniferrooney/  https://twitter.com/jenny_rooney Connect with Marketing Today and Alan Hart:   http://twitter.com/abhart  https://www.linkedin.com/in/alanhart  http://twitter.com/themktgtoday  https://www.facebook.com/themktgtoday/  https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

The CMO Podcast
Deloitte's Global Marketing Trends (Part 1) | Building the Intelligent Creative Engine

The CMO Podcast

Play Episode Listen Later Jun 8, 2022 53:04


This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report. This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs.In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn't enough in marketing anymore. Companies need to find and hire creative AND analytical marketers—but those changes don't have to be a massive overhaul. The answer is to make a series of smaller changes within your company to help everyone work in an agile mode, and to ensure everyone adopts a more collaborative spirit— because collaboration is key to building a creative engine that moves at the speed of culture. In this conversation, Jim explores the findings of the report with three special guests. First, it's Jennifer Veenstra, Deloitte's Global CMO Program Leader, who led the enormous effort behind Deloitte's Global Market Trends Report.Jim also chats with Livia Zufferli, one of the authors of the report's talent section. Livia is a senior marketing executive with more than 20 years of experience in retail and consumer goods, including time as Target's Head of Marketing in Canada. A leader in Deloitte's Customer & Marketing practice, Livia's areas of focus include brand strategy, integrated marketing planning, communication strategy, advertising, and creative/content development.Finally, in order to understand the practicality of these findings, Jim speaks with Laura Curtis Ferrera, the Global Chief Marketing Officer at Scotiabank, the third-largest financial services company in Canada.The topics covered in these conversations include: designing an agile team structure, rethinking influencer strategies, hiring skilled people no matter where they live, making sure your team is in sync with your brand purpose, and much more.Read Deloitte's Global Marketing Trends Report in full athttps://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Tuesday Tips: Collaboration in a Hybrid World

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Jun 7, 2022 4:17


This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Curse Free GaryVee
Nice Guys Finish FIRST | The CMO Podcast

Curse Free GaryVee

Play Episode Listen Later Jun 6, 2022 39:32


On today's episode I joined Jim Stengel on The CMO Podcast to discuss all things Twelve and a Half, why I wrote the book now, how I changed my mindset on candor, why its important for CMOs to never lose touch of what's current and why nice guys finish FIRST. Enjoy! Let me know what you thought. Check out The CMO Podcast here: Full episode link: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334?i=1000558841615?mt=2&at=1010lLxU&ct=gary_vee_cmopod Twitter: @TheCMOPodcast Linkedin: Gallery Media Group Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
295: What B2B CMOs Need to Know About ABM

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Jun 3, 2022 50:19


Want more predictability in your pipeline? You just found your match in account-based marketing. ABM for short, these three simple letters are strapped with big implications for the organizations that get it right. In this episode, B2B Fusion's Founder and CMO Jon Russo shares his ABM expertise, covering how to go about launching your ABM strategy in a way that will align Sales and Marketing, optimize revenue growth, and help you forecast the future. Tune in to hear the ins and outs of ABM, like how to measure a “marketing qualified account,” what red flags to look out for, and what you need to get your ABM program off the ground. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Adafruit Industries
Chip Shortage: Diodes AP2112K-3.3 600ma CMOS LDO Regulator ChipShortage @Adafruit

Adafruit Industries

Play Episode Listen Later Jun 2, 2022 5:31


Chip Shortage is a new feature video by Adafruit's Ladyada to highlight items that are in short supply or possibly "unobtainium" (with no known return date to the market). This week it is the Diodes AP2112K-3.3 600ma CMOS LDO Regulator, https://www.diodes.com/part/view/AP2112 Digi-Key https://www.digikey.com/short/h7hhqhwt These are used in many Adafruit boards as it's perfect for powering any number of designs such as sensors and more. Adafruit is looking for a cool 100,000 pieces to continue manufacturing with this highly used part. --------------------------------------- Adafruit is working night and day to keep products in stock and deliver new products during the chip shortage. Visit https://www.adafruit.com/new to see what new items have been released to find redesigned products with chips that are available. Visit the Adafruit shop online - http://www.adafruit.com ----------------------------------------- LIVE CHAT IS HERE! http://adafru.it/discord Adafruit on Instagram: https://www.instagram.com/adafruit Subscribe to Adafruit on YouTube: http://adafru.it/subscribe New tutorials on the Adafruit Learning System: http://learn.adafruit.com/

The CMO Podcast
Jenna Habayeb (IPSY) | Get Comfortable Being Uncomfortable

The CMO Podcast

Play Episode Listen Later Jun 1, 2022 45:42


Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, following a CMO stint at a cannabis company and 11 years at agencies. Jenna was recently featured in The Forbes Entrepreneurial CMO List of 2022.In this episode, Jenna discusses her motivation to make sacrifices to ensure she's always finding the work she loves. She also touches on how she motivates her team to achieve great things by showing them the possibilities outside of their own comfort zones. Plus, she talks about stepping away from the tendency to prove yourself—and instead, motivate and inspire others within your organization.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Demand Gen Visionaries
Part 7: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items

Demand Gen Visionaries

Play Episode Listen Later May 31, 2022 31:24


Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world's largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can't live without!Find parts one, two, three, four, five & six---Part seven of this special mini-series features 9 CMOs and marketing leaders from some of the world's fastest-growing companies, including:*(03:51) Suzanne Konkle - CMO, Deloitte*(05:14) Randy Frisch - Chief Evangelist Content Experience, Uberflip*(10:50) Daniel Incandela - CMO, Reachdesk*(14:18) Maura McCormick Rivera - CMO, Qualified*(18:02) Meagen Eisenberg - CMO, TripActions *(21:36) Jamie Gier - CMO, Ceros*(24:16) Daniel Rodriguez - CMO, Simplr *(26:24) Anna Kostroun - CMO, NewRocket*(29:31) Micha Hershman - VP of Marketing, Envoy---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksFollow Ian on TwitterConnect with Ian on LinkedInCaspian Studios

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Agency Dealmasters podcast
Rob Gold on the next frontier of B2B marketing

Agency Dealmasters podcast

Play Episode Listen Later May 30, 2022 46:27


Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients.  Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty. We talk about: 

The CMO Podcast
Devika Mathrani (NewYork-Presbyterian Hospital) | Be A Life Long Student

The CMO Podcast

Play Episode Listen Later May 25, 2022 55:47


Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital, a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYork-Presbyterian Hospital has affiliations with Cornell and Columbia medical schools and deliver 15K babies a year. It is one of the oldest institutions in America that traces its roots to 1771 when King George III signed a royal charter to establish the hospital.Devika had a bright future in financial services with incredible roles across 20 years at American Express, Citi, and Wells Fargo before making a big career switch by taking on her current role about a year ago. In this discussion, Devika talks about why she shifted her career path away from the comfort of what she knew and entered an industry she had very little knowledge about. She also talks about how she's innovating within healthcare and engaging with the consumer to make them aware of NewYork-Presbyterian Hospital while they're healthy—instead of just when they're sick. Plus, she dives into her leadership methods and how she built trust in her team within 10 months of arriving. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The GaryVee Audio Experience
Nice Guys Finish FIRST | The CMO Podcast

The GaryVee Audio Experience

Play Episode Listen Later May 20, 2022 39:32


On today's episode I joined Jim Stengel on The CMO Podcast to discuss all things Twelve and a Half, why I wrote the book now, how I changed my mindset on candor, why its important for CMOs to never lose touch of what's current and why nice guys finish FIRST. Enjoy! Let me know what you thought. Check out The CMO Podcast here: Full episode link: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334?i=1000558841615?mt=2&at=1010lLxU&ct=gary_vee_cmopod Twitter: @TheCMOPodcast Linkedin: Gallery Media Group Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Retail Sound Bites from Kantar Consulting
Episode 9: Our north American and global retail forecasts

Retail Sound Bites from Kantar Consulting

Play Episode Listen Later May 18, 2022 51:06


Episode #9 of Kantar's Retail Sound Bites, hosts Barry Thomas, Senior Retail Thought Leader, and Rachel Dalton, Head of Retail Insights, explores our retail forecast and projections. In this session, Barry and Rachel also cover timely news and notes in retail, including elevating online grocery, female CMOs, Tesco meal deals, and much more. This episode also features Kantar's leading industry experts Karl Berner, Amar Singh, Simon Johnstone, Celia Van Wickel, Karen Kelso where they discuss Kantar's North American retail predictions. Have a topic you would like to see us cover? Share your request by emailing Switchon@kantar.com. News & Notes: 3 ways grocers are elevating online order picking in their stores | Grocery Dive What retail gets right—and wrong—about Gen Z, according to a Gen Z investor (retailbrew.com) Female CMOs overtake male ones for the first time, report says | Retail Dive 'This has pushed me over the edge': Workers' despair as Tesco puts price of £3 Meal Deal up by 50p | Daily Mail Online Krispy Kreme finds that Twix can lift sales (restaurantbusinessonline.com) To simplify resales, Samsøe Samsøe sews QR codes into its garments (trendwatching.com) Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn

Yes, and Marketing
CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser

Yes, and Marketing

Play Episode Listen Later May 18, 2022 46:04


As the founder of CMO Huddles and award-winning agency Renegade, Drew shares the four characteristics of successful CMOs, the conversation to have with your CFO, and how to make a rebrand stick.

The Campfire Circle
E12: How Marketing can Change the World with Lola Bakare

The Campfire Circle

Play Episode Listen Later May 18, 2022 52:59


Lola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co, a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements.She is all about unleashing marketing magic - helping leaders maximize their impact, unlock their excellence, and imagine a new world into existence.  “Inclusive marketing is the idea that a brand should be going to market with a purpose and a mission based on the world that it wants to create.”“Marketing reflects a world in its most unified form. {We can] bring that into existence by showing people the possibilities of what that world could look like. Nobody has more power to change the way people see the world than marketers.”  -  Lola BakareTo read a full transcript of the episode, visit this page. We discussed:[03:33] What Lola grew through to become the guide she is today[08:47] What is inclusive marketing? [17:28] Dealing with haters and the contractions of birthing a new world [19:51] Lola's 3-Step Framework on Inclusive Marketing (and moving past the performative)  [29:50] Using LinkedIn for inclusive personal branding and marketing  [36:49] The Professional Women of Color (PWoC) Clubhouse Community [42:30] Lola's big, dreamy vision for the world Resources from this episode:14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Lola: Website: www.makeitbe.coInstagram: @makeitbe.coLinkedIn: Lola BakareConnect with TaniaLinkedin: Tania BhattacharyyaWebsite: lumosmarketing.coDemystify LinkedIn and Thought Leadership with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

The CMO Podcast
Hiroki Asai (Airbnb) | Building A Functional Organizational Design

The CMO Podcast

Play Episode Listen Later May 18, 2022 49:15


Hiroki Asai is the Global Head of Marketing at Airbnb, the 15-year-old industry disruptor that not only changed travel and hospitality forever, but has also had a huge impact on how we live. You will hear more about Airbnb's just-announced restage in this episode.Airbnb's business is on fire–100 million bookings in the most recent quarter, an all-time high, with revenue exceeded $1.5 billion in the quarter, up 70% from a year ago and well above pre-pandemic levels. They recently launched a complete restage to their platform and updated the way they connect consumers with their hosts and destinations that will revolutionize search and connect customer wants with their passions.Hiroki and Jim discuss his study of art and design and how that impacted his work as a CMO, what he learned during his 18-year stint at Apple, and his time off between positions, which led him to his current role at Airbnb. Plus, they talk shedding negativity bias to solve problems, and when it comes to understanding what inspires your customer—always ask why.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Enrollify Podcast
How To Market a University Episode 8: The Future of Higher Education Marketing

The Enrollify Podcast

Play Episode Listen Later May 18, 2022 28:31


In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination. Discover how Terry thinks technology will continue to affect marketing, recruitment, and advancement, what additional revenue streams we might see schools adopt in both the short term and the long term, and what she would do if she were a college or university in 2022.Register for Enrollify's Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes. More About the Series:The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. 

Outbound Metrics | B2B Outbound Sales
#159 (Re-Air): CMO and CEO Outreach: Email + Direct Mail + Phone + LinkedIn = 85% Open Rate, 40% Reply Rate, and $1.8M+ Opportunity Value (Will Wang)

Outbound Metrics | B2B Outbound Sales

Play Episode Listen Later May 17, 2022 29:23


If you're in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people. Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through? My guest in this episode has found a way. Using a multichannel approach he's achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value. In this episode we'll step into his shoes and discuss exactly what was going through his head when he created the campaign. We'll do a deep dive and step-by-step we'll look at how he achieved success. Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective. They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

Leveraging Thought Leadership with Peter Winick
Convergence of Thought Leadership and CMOs | Drew Neisser | 392

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later May 12, 2022 20:55


Chief Marketing Officers (CMO) often think in terms of campaigns, responses, and calls to action. Everything is about selling a product or service. So, when it comes to using thought leadership for marketing, how do you thread the needle? How do you show CMOs that thought leadership can develop a brand, bring in new clients, and not look like just another advertisement? To tackle this tough question, we've invited Drew Neisser, the Founder of Renegade, a B2B marketing agency that helps their clients do the heavy lifting of brand strategy, market research, content, and social media. Drew is also the author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, helping readers remove the complications of B2B marketing. For thought leadership to be successful, you need to be clear about what you are trying to accomplish. Drew discusses the way CMOs should be focusing their efforts, and ways to express how thought leadership differs from traditional marketing. Once you have a clear purpose, you need a clear vision. Drew explains that thought leadership needs to be developed from the viewpoint of the customers, creating content that encourages them to think more deeply about problems in order to find solutions. Drew's CATS (Courageous, Artful, Thoughtful, and Scientific) method is one such framework. It can be used as a guiding light to ensure your content hits all the right targets. We conclude the conversation by examining Drew's goals Drew in writing his book. He set out to make B2B marketing easier by creating a 12-step program that he used in the field to gain real-life feedback and viscerally improve the book. Drew shares how the pandemic affected the release schedule of the book, and how he stripped it back to a massive blog post — which then exploded in popularity, proving that he was on the right track. B2B marketing has never been more complicated. If you are struggling to find your share of the market, this episode might just have the advice you need to find your audience. Three Key Takeaways: *  Thought Leadership content should be created with the focus of helping clients solve problems by looking at challenges from a different perspective.   *  Low or mid-level marketers should consider creating thought leadership content early in their career, as a means of building a reputation for the long run.   *  Make sure you've considered the three C's when creating thought leadership: Content,  Connection, and Community!

The CMO Podcast
Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset

The CMO Podcast

Play Episode Listen Later May 11, 2022 48:47


Kristin Patrick is the EVP and CMO at the youth-oriented, fashion and accessory company Claire's Stores, Inc. The firm goes to market with two brands, Claire's and Icing, and has about 2,500 stores globally. Claire's is also, by far, the industry leader in ear-piercing services.With its retail stores and a burgeoning e-commerce and subscription business, Claire's revenue is about $1.5 billion; the company is owned by Elliott Management Corporation and Monarch Alternative Capital. Kristin has been CMO at Claire's for about 14 months. Prior to this role, Kristin spent seven years at PepsiCo, where she was Global Chief Marketing Officer. She's also worked at a host of famous companies—including Gap, Calvin Klein, Revlon and Walt Disney.In this discussion, Jim and Kristin dive into reinventing and reimagining a 50-year-old brand, having a constant feedback loop with consumers, and the importance of being a CMO with a CEO hat. Plus, Kristin talks about how her Gen Z daughter makes her a better marketer.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Emergence Of The CRO -- Doug Bell // LeanData

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 9, 2022 13:19


Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There's no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won't have a job very soon? Today, Doug talks about the emergence of Chief Revenue Officers. Show NotesConnect With: Doug Bell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How to Test Out a New Niche Instead of Going All-In Right Away

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later May 8, 2022 23:24


Is it time to pick another niche for your digital agency? There are tons of benefits of niching down. However, there are a lot of concerns about making big changes and focusing on a specific industry. The good news is there are ways to test out a new niche instead of going all-in. Alano Vasquez is the founder and CEO of Cyberwhyze, an agency that helps cyber security companies become brands that scale. Although he found success and even more room for opportunity in this space, he has had other failed attempts at niching down and understands it can be scary to choose a new market and fail. However remember, failures are just lessons to help you move closer to success! In this episode, we'll discuss: Failures that become lessons learned when niching down. Testing out a new niche, rather than going all-in right away. Having the right team in place to give your freedom in your agency. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM First Steps and Lessons Learned When Niching Down Alano was working in sales at a tech startup right out of college. He was laid off, unfortunately, but when another startup hired him, he soon realized they had no marketing. He decided to use what he had learned and focused on becoming a full-staff marketer. After learning the tech industry and creating his own agency, Alano started working by with any client in the B2B space. He worked with education, healthcare, and fintech companies trying to offer as many services as he could. Within 3 or 4 years, the agency hit a ceiling of about $1.5 million in revenue. In trying to work out a solution, Alano noticed a lot of density with the agency's cyber security clients. However, at the time he actually decided they would focus on the tradeshow space. It seemed like the right choice at that moment. Unfortunately, this happened right before the 2020 pandemic and the end of all in-person events for quite a while. They had spent time and resources on experiential and interactive marketing when everything went virtual because of Covid. How to Identify a New Niche for Your Agency After his first failed attempt, Alano and his team went back to the basics and turned to the opportunity in the security space he had noticed before. They focused on branding and content creation for cyber security companies. Before you pick a niche you pretty much start working with everyone so you can start to see what you like and do really well. You can see where you have success and start weeding out the things that you don't like or do well. To his surprise, Alano quickly realized this new market presented a big runway of opportunities and was dealing. His agency Cyberwhyze started working with big brands sooner than he thought. He has rushed to create the capabilities in order to keep up with what the clients wanted from his agency. Now sees a possibility to double down on this niche. You Can Test Out a New Niche Instead of Going All In In hindsight, his agency would have niched down much sooner had he followed the advice he now gives to his clients. Some of his clients have a few verticals and try to put out a lot of broad-stroke marketing, trying to make it a one-size-fits-all. He finds clients tend to do this to avoid going through the process of creating an entire website for each vertical. Instead, Alano suggests creating a funnel with positioning that speaks to each specific persona. Agencies can also apply this same principle. There's no need to build an entire website for a new niche, just build a funnel, test it out on LinkedIn and run some Google ads. It serves as insurance to make sure you're not going down the wrong path and it might help you feel more at ease when you eventually decide to go all-in. The Value of The Cheat Sheet as a Lead Magnet Coming from sales, Alano and his partner knew very early on they did not want to give away strategy for free. They found a way to productize strategy and sell it as a core component of their work. A good way to attract new clients to your strategy is a cheat sheet. CMOs love them and even bigger brands use them. Cheat sheets come in many forms and you can use them as an opportunity to offer something really valuable while capturing data to continue marketing to your prospects. Cyberwhyze offers a cheat sheet paired with a video webinar that explains how companies can use it to their advantage. This has helped them build trust and led many people to their website. Even some big brands have contacted him based on their cheat sheet, so the agency didn't have to jump through hoops to get their attention. It's all about realizing there's really no reason to offer strategy for free and later feeling remorse for it. Having The Right Team to Provide You Freedom in Your Agency Agency growth is also about continuing to refine strategy and making sure the right people are in the right seats. Agency owners are normally the think tank of the business and the ones coming up with all the client strategies. This could be because it is expensive to replace yourself in that role early on. In fact, most agencies don't seek to do this until they hit the $5 million mark. For Alano, you have two options when it comes to replacing yourself in the strategy role: Do it anyway and maybe offer a profit share if you feel you can't quite afford it yet. Keep trying to do all the strategy but become a bottleneck for your own business. For Alano, it made sense to do this early on, even before hitting $1 million. It was the best decision for his agency. His clients have come to really like the person he hired for this role. The benefit for Alano is peace of mind and freedom. He is able  to take a vacation and only work until 5 PM knowing the agency is taken care of by his head of strategy. The idea of replacing yourself might be uncomfortable. However, the sooner you can replace yourself as the head of strategy the better if you're going after bigger projects. Remember, you probably started this business to eventually have more freedom. This resistance could also stem from the fact that they don't know the steps they need to take to make sure that this new hire will work. Agency owners are usually visionaries and many struggle with execution or hiring for execution. You need clarity of where you're going and who you're going after from the beginning. This way, your team will feel empowered to make decisions without you. Once you have this, you can hire the right person to replace you. Staying True to Your Why as Your Agency Grows Alano had to figure out his agency's growth before getting to this point. He went back to the basics to figure out his individual why and his agency's why. But don't forget, figuring out your why should be followed by communicating it to your team and revisiting it from time to time to keep everything cohesive. In this new stage, he is thinking beyond bootstrapping. He will now look at acquisitions, as he continues to explore his niche market. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

The Tech Guy (MP3)
Leo Laporte - The Tech Guy: 1891

The Tech Guy (MP3)

Play Episode Listen Later May 7, 2022 151:52


Migrating media libraries from Windows 7 to Windows 10. Upgrading or fixing an old plasma-screen TV. Troubleshooting an HP all-in-one with a CMOS error. Maintaining 400 or more IoT devices on a network. Disabling "Dynamic QoS" on the Netgear Nighthawk router. Understanding Microsoft's new Dev Channels. Buying used Mac computers. "OK, Google" location lag. Adobe Lightroom compatibility issues. Plus, conversations with Scott Wilkinson and Dick Debartolo. Frontier lied about Internet speeds and "ripped off customers," FTC says. TurboTax owner Intuit to pay $141 million to customers. AI research is a dumpster fire and Google's holding the matches. MIMO for ATSC 3.0 | IEEE Journals & Magazine. LG C2 77-Inch evo OLED TV (OLED77C2PUA). SABRENT USB 3.0 to SATA External Hard Drive Lay-Flat Docking Station for 2.5 or 3.5in HDD, SSD Ubiquiti | Reddit How do I enable or disable the Automatic Dynamic QoS database update on my Nighthawk X4 R7500? How to create a bootable installer for macOS - Apple Support Introducing Windows Insider Channels | Windows Insider Blog Certified Refurbished Products - Apple Set your home, work & other location - Android - Google Assistant Help Understand & manage your location when you search on Google - Android - Google Search Help A list of cameras that can be tethered to Lightroom Classic. Capture One photo editing software. Luminar 4 | An Old Version Of The Product. At The Pepcom "Home Now" Event We Discover Two New & Very Helpful Kitchen Gadgets. Host: Leo Laporte Guests: Scott Wilkinson and Dick DeBartolo Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1891 Download or subscribe to this show at: https://twit.tv/shows/the-tech-guy Sponsors: UserWay.org/twit itpro.tv/twit promo code TWIT30

All TWiT.tv Shows (MP3)
The Tech Guy 1891

All TWiT.tv Shows (MP3)

Play Episode Listen Later May 7, 2022 151:52


Migrating media libraries from Windows 7 to Windows 10. Upgrading or fixing an old plasma-screen TV. Troubleshooting an HP all-in-one with a CMOS error. Maintaining 400 or more IoT devices on a network. Disabling "Dynamic QoS" on the Netgear Nighthawk router. Understanding Microsoft's new Dev Channels. Buying used Mac computers. "OK, Google" location lag. Adobe Lightroom compatibility issues. Plus, conversations with Scott Wilkinson and Dick Debartolo. Frontier lied about Internet speeds and "ripped off customers," FTC says. TurboTax owner Intuit to pay $141 million to customers. AI research is a dumpster fire and Google's holding the matches. MIMO for ATSC 3.0 | IEEE Journals & Magazine. LG C2 77-Inch evo OLED TV (OLED77C2PUA). SABRENT USB 3.0 to SATA External Hard Drive Lay-Flat Docking Station for 2.5 or 3.5in HDD, SSD Ubiquiti | Reddit How do I enable or disable the Automatic Dynamic QoS database update on my Nighthawk X4 R7500? How to create a bootable installer for macOS - Apple Support Introducing Windows Insider Channels | Windows Insider Blog Certified Refurbished Products - Apple Set your home, work & other location - Android - Google Assistant Help Understand & manage your location when you search on Google - Android - Google Search Help A list of cameras that can be tethered to Lightroom Classic. Capture One photo editing software. Luminar 4 | An Old Version Of The Product. At The Pepcom "Home Now" Event We Discover Two New & Very Helpful Kitchen Gadgets. Host: Leo Laporte Guests: Scott Wilkinson and Dick DeBartolo Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1891 Download or subscribe to this show at: https://twit.tv/shows/all-twittv-shows Sponsors: UserWay.org/twit itpro.tv/twit promo code TWIT30

Radio Leo (Audio)
The Tech Guy 1891

Radio Leo (Audio)

Play Episode Listen Later May 7, 2022 151:52


Migrating media libraries from Windows 7 to Windows 10. Upgrading or fixing an old plasma-screen TV. Troubleshooting an HP all-in-one with a CMOS error. Maintaining 400 or more IoT devices on a network. Disabling "Dynamic QoS" on the Netgear Nighthawk router. Understanding Microsoft's new Dev Channels. Buying used Mac computers. "OK, Google" location lag. Adobe Lightroom compatibility issues. Plus, conversations with Scott Wilkinson and Dick Debartolo. Frontier lied about Internet speeds and "ripped off customers," FTC says. TurboTax owner Intuit to pay $141 million to customers. AI research is a dumpster fire and Google's holding the matches. MIMO for ATSC 3.0 | IEEE Journals & Magazine. LG C2 77-Inch evo OLED TV (OLED77C2PUA). SABRENT USB 3.0 to SATA External Hard Drive Lay-Flat Docking Station for 2.5 or 3.5in HDD, SSD Ubiquiti | Reddit How do I enable or disable the Automatic Dynamic QoS database update on my Nighthawk X4 R7500? How to create a bootable installer for macOS - Apple Support Introducing Windows Insider Channels | Windows Insider Blog Certified Refurbished Products - Apple Set your home, work & other location - Android - Google Assistant Help Understand & manage your location when you search on Google - Android - Google Search Help A list of cameras that can be tethered to Lightroom Classic. Capture One photo editing software. Luminar 4 | An Old Version Of The Product. At The Pepcom "Home Now" Event We Discover Two New & Very Helpful Kitchen Gadgets. Host: Leo Laporte Guests: Scott Wilkinson and Dick DeBartolo Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1891 Download or subscribe to this show at: https://twit.tv/shows/radio-leo Sponsors: UserWay.org/twit itpro.tv/twit promo code TWIT30

The CMO Podcast
Allison Dew (Dell) | Creating The Next Generation of Talent

The CMO Podcast

Play Episode Listen Later May 4, 2022 51:22


Allison Dew is the CMO and EVP at Dell Technologies. Dell was founded by Michael Dell in 1983 in his dorm room at the University of Texas Austin. It is now Dell Technologies, a $101 billion in sales global enterprise, with growth of 17% in the latest fiscal year. Allison has been at Dell for 14 years and the CMO for the past four years. In her role, she is directly responsible for the global marketing organization, strategy, and all aspects of Dell Technologies marketing efforts. Previously, Allison held marketing leadership roles at Microsoft. She also worked agency side in both a regional advertising shop in Tokyo, Japan, and an independent, multi-cultural agency in New York.In this conversation, Jim and Allison discuss how she has helped transform Dell since joining the team in 2008, building a strong internal bench of leaders, how to play to your strengths, and the importance of not getting stuck as CMO.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.