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C-element adalah komponen yang diusulkan oleh Ivan Sutherland dalam framework Micropipeline. Berikut ini adalah diskusi soal implementasinya dalam bentuk CMOS. Masih ada permasalahan terkait dengan race condition.#asynchronouscircuits #micropipeline #Celement #VLSI #Verilog
Dans ce 139 ème épisode, je vous parle du rôle de CMO (chief marketing officer) qui n'a jamais été aussi stratégique ni aussi complexe. Aujourd'hui, les directeurs marketing sont à un tournant : ils doivent à la fois piloter la croissance, maîtriser l'IA, et repenser la créativité. Je vous partage l'analyse de Mc Kinsey sur le rôle du CMO avec l'arrivée des outils d'IA générative.Une fonction sous pression mais essentielleLes CMOs sont au cœur de la croissance, mais peinent encore à démontrer leur impact au reste du comité de direction.Les chiffres parlent d'eux-mêmes : les budgets marketing ont chuté, et seuls 7 dirigeants sur 10 affirment comprendre la vraie valeur du marketing.Résultat ? Une tension permanente entre rigueur analytique et inspiration créative — deux leviers que les dirigeants cherchent désormais à réconcilier.L'irruption de l'agentic AI dans le marketingAprès l'expérimentation vient le déploiement : les équipes marketing explorent désormais l'agentic AI, ces systèmes autonomes capables d'agir sans intervention humaine.De la personnalisation extrême des expériences clients à la réinvention de l'achat média, ces agents transforment la façon dont les marques créent de la valeur.Mais cette révolution suscite trois réactions : l'enthousiasme, l'inquiétude (face aux transformations métiers) et la prudence (liée à la maturité des données et des infrastructures).La créativité augmentée par l'IAL'avenir de la créativité se joue dans la collaboration homme–machine.L'IA s'occupe des tâches répétitives — adaptation d'actifs, reformulation, tests A/B — pendant que les créatifs se concentrent sur l'émotion et l'audace.Dans de nombreuses entreprises, ce sont d'ailleurs les créatifs qui adoptent l'IA les plus rapidement, car elle leur redonne du temps pour penser différemment.Conclusion :D'ici 3 à 5 ans, les organisations marketing ne ressembleront plus à celles d'aujourd'hui : nouveaux rôles, nouvelles structures, nouvelles méthodes.La question n'est plus “si” mais “comment” les CMOs vont s'emparer de l'IA pour rester à la pointe de la croissance et de la créativité.Soutenez le podcast :✅ Abonnez-vous à DigitalFeeling sur LinkedIn✅ Rejoignez ma newsletter : substack.com/@elodiechenol✅ Laissez 5 ⭐ sur Apple Podcasts ou Spotify
When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.Fiverr's VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm. CHAPTERS / KEY MOMENTS00:00 - The Weirdest Fiverr Requests Ever02:58 - How Fiverr Grew from Weird to Global Brand04:00 - Inside Fiverr's Wildest Marketing Campaigns06:11 - Freelancers Behind Fiverr's AI Ad "Gary"08:40 - How Fiverr Selects Top Creators10:00 - The Data-Driven Matchmaking Engine12:10 - Strategy Behind Creative Campaigns14:05 - From Vibe Coding to Avocado Apps16:20 - AI, Humans, and the Future of Creative Work18:55 - Taking Risks and Learning from Failures21:00 - The "F***-Up Night" and Courage Culture23:25 - Biggest Marketing Lesson: Marketers vs. Consumers26:30 - How Fiverr Stays Grounded and Human29:40 - Emerging Trends and The Future of Work33:10 - How Fiverr's Culture Fuels Innovation37:25 - What's Next for Fiverr and Freelancers41:00 - Shiri's Advice for Marketers and Founders44:45 - Closing Reflections and Takeaways This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
A great marketing engine doesn't run in a straight line. It spins, gathers speed, and builds momentum with every turn.That's the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.About our guest, Nataly KellyNataly Kelly is CMO at Zappi. She has over 20 years of experience leading remote and global teams, and previously served 7 years as VP at HubSpot. She is a frequent contributor to Harvard Business Review, a published author of four books, keynote speaker on marketing, growth, and international expansion, and an award-winning leader. She has been named among the Top 50 CMOs on LinkedIn, as Marketing Executive of the Year, in the 40 under 40, and one of the Top 25 Content Marketers in Enterprise Software, as well as among the Women Worth Watching.What B2B Companies Can Learn From the Flywheel:Marketing is a flywheel, not a funnel. Marketers love funnels because they're measurable, but Nataly reminds us that the best marketing is circular, not linear. She says, “So often we have thought of marketing as like a linear funnel. But the flywheel's really where you turn the funnel on the side and then connect the top to the bottom.” In her model, brand, demand, land, and expand all feed each other in an ongoing loop. Marketing shouldn't be about one campaign that ends. It's about creating continuous energy that connects awareness to advocacy.Friction kills momentum. Velocity doesn't come from spending more, it comes from removing what slows you down. Nataly explains, “A general rule of thumb I've always used is the closer you get to someone's wallet, the more important it is to remove friction…. Every touchpoint is a chance to delight a customer.” In B2B marketing, the same rule applies: every confusing process, clunky message, or slow response is a brake on your flywheel. Smooth the path, and speed will follow.Small improvements compound into unstoppable growth. Marketers often look for a big splash, but Nataly says momentum comes from micro progress. Nataly asks, “What are the small things we can do to create uplift today and momentum today?... And those things add up.” Each small optimization—an improved touchpoint, a clearer message, a faster follow-up—removes friction and accelerates the flywheel. Consistency, not chaos, creates compounding power.Quote“Your brand voice is really how you decide to communicate with your customer. And that is not just what we typically consider marketing communications. It touches every part of the customer experience.”Time Stamps[00:55] Meet Nataly Kelly, Chief Marketing Officer at Zappi[01:09] Why Flywheels?[05:16] Role of Chief Marketing Officer at Zappi[07:30] What are Flywheels?[20:52] Understanding Market Dynamics and Customer Segmentation[22:11] Building and Maintaining a Flywheel Strategy[26:11] Content Marketing Success Stories[33:51] Leveraging LinkedIn for Effective Content Distribution[39:22] Final Thoughts and TakeawaysLinksConnect with Nataly on LinkedInLearn more about ZappiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Quantum Materials and Nano-Fabrication with Javad ShabaniGuest: Dr. Javad Shabani is Professor of Physics at NYU, where he directs both the Center for Quantum Information Physics and the NYU Quantum Institute. He received his PhD from Princeton University in 2011, followed by postdoctoral research at Harvard and UC Santa Barbara in collaboration with Microsoft Research. His research focuses on novel states of matter at superconductor-semiconductor interfaces, mesoscopic physics in low-dimensional systems, and quantum device development. He is an expert in molecular beam epitaxy growth of hybrid quantum materials and has made pioneering contributions to understanding fractional quantum Hall states and topological superconductivity.Episode OverviewProfessor Javad Shabani shares his journey from electrical engineering to the frontiers of quantum materials research, discussing his pioneering work on semiconductor-superconductor hybrid systems, topological qubits, and the development of scalable quantum device fabrication techniques. The conversation explores his current work at NYU, including breakthrough research on germanium-based Josephson junctions and the launch of the NYU Quantum Institute.Key Topics DiscussedEarly Career and Quantum JourneyJavad describes his unconventional path into quantum physics, beginning with a double major in electrical engineering and physics at Sharif University of Technology after discovering John Preskill's open quantum information textbook. His graduate work at Princeton focused on the quantum Hall effect, particularly investigating the enigmatic five-halves fractional quantum Hall state and its potential connection to non-abelian anyons.From Spin Qubits to Topological Quantum ComputingDuring his PhD, Javad worked with Jason Petta and Mansur Shayegan on early spin qubit experiments, experiencing firsthand the challenge of controlling single quantum dots. His postdoctoral work at Harvard with Charlie Marcus focused on scaling from one to two qubits, revealing the immense complexity of nanofabrication and materials science required for quantum control. This experience led him to topological superconductivity at UC Santa Barbara, where he collaborated with Microsoft Research on semiconductor-superconductor heterostructures.Planar Josephson Junctions and Material InnovationAt NYU, Javad's group developed planar two-dimensional Josephson junctions using indium arsenide semiconductors with aluminum superconductors, moving away from one-dimensional nanowires toward more scalable fabrication approaches. In 2018-2019, his team published groundbreaking results in Physical Review Letters showing signatures of topological phase transitions in these hybrid systems.Gatemon Qubits and Hybrid SystemsThe conversation explores Javad's recent work on gatemon qubits—gate-tunable superconducting transmon qubits that leverage semiconductor properties for fast switching in the nanosecond regime. While indium arsenide's piezoelectric properties may limit qubit coherence, the material shows promise as a fast coupler between qubits. This research, published in Physical Review X, represents a convergence of superconducting circuit techniques with semiconductor physics.Breakthrough in Germanium-Based DevicesJavad reveals exciting forthcoming research accepted in Nature Nanotechnology on creating vertical Josephson junctions entirely from germanium. By doping germanium with gallium to make it superconducting, then alternating with undoped semiconducting germanium, his team has achieved wafer-scale fabrication of three-layer superconductor-semiconductor-superconductor junctions. This approach enables placing potentially 20 million junctions on a single wafer, opening pathways toward CMOS-compatible quantum device manufacturing.NYU Quantum Institute and Regional EcosystemThe episode discusses the launch of the NYU Quantum Institute under Javad's leadership, designed to coordinate quantum research across physics, engineering, chemistry, mathematics, and computer science. The Institute aims to connect fundamental research with application-focused partners in finance, insurance, healthcare, and communications throughout New York City. Javad describes NYU's quantum networking project with five nodes across Manhattan and Brooklyn, leveraging NYU's distributed campus fiber infrastructure for short-distance quantum communication.Academic Collaboration and the New York Quantum EcosystemJavad explains how NYU collaborates with Columbia, Princeton, Yale, Cornell, RPI, Stevens Institute, and City College to build a Northeast quantum corridor. The annual New York Quantum Summit (now in its fourth year) brings together academics, government labs including AFRL and Brookhaven, consulting firms, and industry partners. This regional approach complements established hubs like the Chicago Quantum Exchange while addressing New York's unique strengths in finance and dense urban infrastructure.Materials Science Challenges and InterfacesThe conversation delves into fundamental materials science puzzles, particularly the asymmetric nature of material interfaces. Javad explains how material A may grow well on material B, but B cannot grow on A due to polar interface incompatibilities—a critical challenge for vertical device fabrication. He draws parallels to aluminum oxide Josephson junctions, where the bottom interface is crystalline but the top interface grows on amorphous oxide, potentially contributing to two-level system noise.Industry Integration and Practical ApplicationsJavad discusses NYU's connections to chip manufacturing through the CHIPS Act, linking academic research with 200-300mm wafer-scale operations at NY Creates. His group also participates in the Co-design Center for Quantum Advantage (C2QA) based at Brookhaven National Laboratory.Notable Quotes"Behind every great experimentalist, there is a greater theorist.""A lot of these kind of application things, the end users are basically in big cities, including New York...people who care at finance financial institutions, people like insurance, medical for sensing and communication.""You don't wanna spend time on doing the exact same thing...but I do feel we need to be more and bigger."
In this episode of The Fractional CMO Show, Casey dives into the secret to thriving long-term as a fractional CMO: having fun. He shares why commitment and consistency matter, but also why enjoying the work you do is what fuels creativity, engagement, and lasting success. Drawing on his own experiences — from conversations with Jeff Walker, the enduring "Launch Guy," to experimenting with vibe coding, AI, and creative marketing projects — Casey shows how curiosity and play can lead to innovation and new opportunities. He explains why marketers who constantly reinvent themselves often burn out, and why committing to your craft while keeping it playful can help you solve bigger problems, create higher-value client relationships, and enjoy the journey along the way. Throughout the episode, Casey offers practical ways to bring fun into your work, whether that's experimenting with marketing strategies, pricing creatively, or just nerding out on the aspects of marketing that excite you most. This episode is a reminder that the most successful fractional CMOs are those who treat their career like a game — where engagement, joy, and curiosity drive both impact and income. Whether you're a seasoned fractional CMO or just starting out, this episode will help you rediscover the joy in your work, innovate without pressure, and create a career that's both high-performing and enjoyable. Key Topics Covered: - Why commitment and consistency are essential for long-term success - Lessons from Jeff Walker on staying focused and building enduring expertise - The danger of constant reinvention and chasing short-term wins - How "play" and curiosity fuel innovation and learning - Turning your marketing interests into fun experiments that enhance skills - Bringing joy and energy into client work, pricing, and problem-solving - Why being playful attracts clients, collaborators, and opportunities - How fun amplifies engagement, mastery, and long-term success
Have you ever struggled to get buy in from senior leadership? Never in your entire life, right?Well I've faced it. A lot. And I wanted to get in the mind of a super seasoned CMO to truly understand what makes them tick. What they care about. What they DON'T care about. Who better than Kelly Hopping, CMO at Demandbase. And y'all, this one is CHOCK FULL of amazing insights from her to better understand how to communicate what you're doing to senior leadership. This was the first episode I listened to twice, just to make sure I got everything down. We got into:- How to translate OKRs into what you do in experimentation / product (to help you actually get buy in)- What CMOs (and senior leadership) ACTUALLY cares about (and what you're messaging to them is irrelevant to them)- AMAZING career advice from her on how to pivot in your career appropriately- Why leadership challenges A/B testingGo follow Kelly on LinkedIn:https://www.linkedin.com/in/kellyhopping/Go check out her podcast "NextGen CMO": https://www.demandbase.com/podcasts/nexgen-cmo/Also go follow Shiva Manjunath on LinkedIn:https://www.linkedin.com/in/shiva-manjunath/Subscribe to our newsletter for more memes, clips, and awesome content!https://fromatob.beehiiv.com/
Marketing steckt im Umbruch: sinkende Budgets, steigende Komplexität und neue Anforderungen durch KI. Erfahre in dieser Folge, wie Unternehmen und Agenturen jetzt besser zusammenarbeiten können & was CMOs denken.
In this episode of the Business Builder Series, I'm diving into one of the biggest growth milestones for any small business owner — making your first or next leadership hire. If you've been wearing all the hats (COO, CMO, CFO…and maybe even floor sweeper), this episode is for you. I'll walk you through how to recognize it's time to expand your leadership team, what roles make the biggest impact, and how to set those hires up for success, even if you're starting small.Key topics covered:How to know when you're ready for a leadership hire, and the signs it's time to step back from the “doing”Why fractional roles (like fractional CFOs or CMOs) are a game-changer for small business ownersThe difference between a team member and a true leader, and how that impacts your energy and focusWhy you should be cautious about hiring a Director of Operations too soonMy top 5 tips for successful leadership hires, from hiring for how they think to giving them space to truly leadWhen you hire leadership, you stop being the whole engine and start being the driver, and that's when your business really starts to move forward.Challenge:Audit your leadership gap. Ask yourself:What am I holding on to that someone else could lead?What role would let me step into my CEO-level work?What would “done really well” look like for this person?Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. Adam and Andy discuss the exponential growth of LLM's in the 3 years since the Chat GPT launch, the rapid pace of consumer adoption and "why there's never been a bigger prize in capitalism." Key topics include: why the circular tie-ups between the models and chip providers may make sense, their belief that only 5% of companies are well underway; why you should use AI at least 10 times a day; and how the "current way of doing business" is the biggest blocker to progress. Tune in to hear 2026 predictions, why you should have a "family password," and how an AI Zoom scam resulted in a $20 million loss for the company. AI: The Year That Changed Marketing | Andy Sack & Adam Brotman on CMO ConfidentialFormer Starbucks Chief Digital Officer Adam Brotman and investor/operator Andy Sack return to break down AI's wild 2025—and what's next for marketers and the C-suite in 2026. We cover the rise of reasoning models and agents, chip-and-model tie-ups, who's winning (and who's falling behind), why only ~5% of companies are truly “underway,” and how consumer behavior is racing ahead of most enterprises. Adam and Andy deliver pragmatic guidance for boards, CEOs, and CMOs: where to lean in, how to organize, and what to build now.What you'll learn:• The real story on model advances, agents, and the chip/energy bottlenecks• Why supply-lock deals aren't “circular nonsense” and how they'll shape winners/losers• Enterprise reality check: 5% vs. 95%, and why CEO/board sponsorship determines lift-off• Consumer adoption, zero-click search, and how discovery is shifting under your feet• Marketing beyond efficiency: ideation, synthetic testing, and creative at production speed• 2026 predictions: Apple's big AI move, the year of consumer agents, and new AI devices• Risk & resilience: deepfake fraud, the “family password,” and change management that sticksActionable takeaways:• Use AI 10×/day; turn on voice and select a “thinking/reasoning” model for complex work• Treat AI as a company-wide transformation, not an IT pilot; pick a few high-value use cases and own them from the top• Experiment with agentic workflows and AI video to compress cycle time from storyboard to launchSponsored by @typefaceai Typeface helps the world's biggest brands go from brief to fully personalized, on-brand campaigns in hours—not months. Their agentic AI marketing platform automates workflows across ads, email, and video, integrates with your MarTech stack, and includes enterprise-grade security. Adweek named Typeface “AI Company of the Year,” TIME listed it among the Best Inventions, and Fast Company called it the next big thing in tech. See how brands like @ASICSGlobal and @Microsoft are transforming marketing with Typeface: typeface.ai/cmoAbout CMO ConfidentialHosted by five-time CMO Mike Linton, CMO Confidential goes inside the decisions, politics, and trade-offs of one of the most scrutinized jobs in the C-suite. New episodes every Tuesday on Spotify, Apple, and YouTube.00:00 Intro & Sponsor: Typeface02:00 Topic & Guests — Adam Brotman and Andy Sack03:00 Three-year AI surge: usage, video, geopolitics06:00 Reasoning models, long-duration agents, chip/energy demand10:00 Midroll: Typeface12:00 Capital tie-ups: supply lock vs. “circular money”15:00 Winners & losers: the AGI race and consolidation16:00 Enterprise adoption: board/CEO-led change vs. IT pilots18:50 Reality check: 5% “well underway,” 95% early22:00 Consumer adoption: everyday use, underutilization25:00 Can companies keep up? Why most are lagging27:00 Search is shifting: AI overviews, assistants everywhere29:00 Marketing beyond efficiency: ideation, automation, CX31:00 AI video examples to study (Kalshi ad, IAm8)33:30 Agencies & consultancies adapting (Accenture, BCG, McKinsey)34:30 2026 predictions: Apple's big move, year of agents, new devices36:00 2026 tensions: labor disruption, backlash, “bumpy” progress38:00 Practical tips: use AI 10×/day, voice mode, “thinking” models41:00 Tools & safety: @lovable family/business passwords42:00 Deepfake/Zoom heist cautionary tale44:00 Wrap-up: subscribe & episode library44:30 Closing Sponsor: Typeface —CMO Confidential,Mike Linton,Adam Brotman,Andy Sack,Typeface,agentic AI,AI marketing,marketing strategy,chief marketing officer,CMO,CEO,board strategy,enterprise AI,reasoning models,AI agents,AGI,LLMs,generative AI,Claude,Gemini,ChatGPT,NVIDIA,semiconductors,MarTech,creative automation,personalization,zero click search,search disruption,media buying,advertising,brand vs performance,organizational design,change management,digital transformation,customer experience,synthetic personas,AI video,SOA,Sora,Replit Agent,Apple AI,Perplexity,security,deepfakes,family password,go to market,content at scale,ASICSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Most law firm CMOs agree that cross-selling is the fastest and most cost-effective way to grow law firm revenue. Yet, our latest research shows that 84% of law firms are missing out on these opportunities. The biggest barriers to cross-selling success are awareness and trust. Lawyers need the confidence to refer work which requires trust across teams, and they need visibility into the full scope of the firm's expertise so they know what their colleagues actually do. That's where CrossPitch AI comes in. At a recent CMO Series event in London, Connor Kinnear unpacked the challenges, the opportunities, and how AI can help firms finally make cross-selling happen. In this special edition of the CMO Series Podcast, Connor dives deeper into: The ongoing challenge of cross-selling, and why it remains so important How Passle's CrossPitch AI helps firms connect the dots What's behind the impressive engagement results clients are seeing How the new Cross-Selling Intelligence Map makes collaboration visible
Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the "Web3 CMO Stories" podcast—to reveal how top brands transition from fragmented AI efforts to systematic, story-driven success. You'll discover: The difference between AI-first and narrative-first approaches to marketing Boardroom strategies to boost your credibility and drive real business results How ChatGPT and AI change marketing visibility and audience engagement Step-by-step frameworks for building effective, repeatable AI marketing workflows Actionable advice for aligning AI innovation with brand storytelling goals Joeri shares practical insights and proven workflows so you can maximize your team's efficiency, stand out in the boardroom, and lead your brand to storytelling success in the age of AI. Key topics: AI marketing, brand storytelling, content frameworks, marketing technology, boardroom strategy, ChatGPT, systematic workflows, CMO leadership. Listen now to learn how to turn marketing chaos into clarity—systematically—with Joeri Billast. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park
Why you should listenMark Emond shares his strategic pivot from traditional marketing automation to AI transformation services, offering a proven roadmap for consultants looking to evolve their positioning before the market forces them to.Discover how to identify and attract visionary clients who are ready to invest strategically rather than just experiment—learn the signals that separate early adopters from those who'll waste your time with endless pilot projects.Get practical insights on building an internal AI Innovation Lab that drives both client value and operational efficiency, including how to structure experimentation without killing momentum or burning budget.I'm watching too many consultants get paralyzed by AI—either ignoring it completely or drowning in tool experimentation without a strategy. Mark Emond made a bold pivot, repositioning his B2B marketing consultancy to lead AI transformation for enterprise CMOs. In this conversation, we dig into how he identified the shift before his clients demanded it, how he's separating visionary buyers from tire-kickers, and what he's learning by building an internal AI Innovation Lab where his team plays with everything from ChatGPT to Make and Clay. If you're sitting on technical expertise but wondering how to package it for the AI era without becoming a commodity, this episode shows you exactly how one founder is skating to where the puck is going.About Mark EmondDemand Spring's founder, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices with AI, enabling them to become strategic leaders within their organizations. A Forbes Council member and contributor to MarketingProfs, Mark brings thought leadership to the marketing community, sharing insights on cutting-edge strategies, industry trends, and AI-driven marketing transformation. Prior to founding Demand Spring, spent 17 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. Mark happily resides in Ottawa, the coldest capital city in the world, with his wife and teenage daughter. He combines his passion for athletics and developing young people as the coach of one of the top competitive girls basketball teams in Ontario. Resources and LinksDemandspring.comMark's LinkedIn profileBrandlightMakeClayn8nReplitWispr FlowTiga AIPrevious episode: 647 - The Cost of Figuring It Out AloneCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletter
Subscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain's revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don't need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable personasCRO testing frameworks that compound results across ads, email, and retentionThe “Better Than Black Friday” offer that boosted LTV by 30%Creative volume vs. creative quality — where the real lever isBuilding bundles and pricing for high-AOV buyersWho this is for: DTC founders, growth marketers, and CMOs looking to turn creative and CRO into profit levers.What to steal:Persona-based landing pages mapped to Meta ad anglesBetter Than BFCM: discount + gift card offer structureThe “one thing remarkably well” mindset for scalingTimestamps00:00 Better-than-Black-Friday offer boosts LTV02:10 Nate's path into DTC and giftable wood products04:30 Scaling Original Grain with Meta and partnerships06:50 Persona marketing before Andromeda09:10 Landing pages and CRO for each persona11:40 Split testing with Intelligems on Shopify13:50 Creative volume vs quality debate16:10 CMO at Adapt Naturals and LTV mindset18:40 Pre-BFCM $50 voucher play21:00 Raising prices and premium bundles to lift AOV23:20 New channels, influencers, and offer testing25:40 Remote leadership and alignment28:00 Why marketers spot patterns and conspiracies30:20 Copywriting rituals and research workflow32:30 Do one thing remarkably wellHashtags#DTCPodcast #DTC #Ecommerce #BFCM #PreBlackFriday #LTV #MetaAds #CreativeStrategy #Andromeda #CRO #SplitTesting #Shopify #AOV #Bundles #OfferTesting #InfluencerMarketing #AdaptNaturals #OriginalGrain #Intelligems #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Marketecture Live, they discuss the rise of real-time measurement, the merging of walled gardens and open web ecosystems, and how Universal Ads is making TV as accessible and data-driven as social platforms. The conversation highlights creative testing, AI's growing role in production, and what marketers need to unlearn to thrive in the next phase of connected TV. Takeaways Direct-to-consumer brands are driving a shift toward more measurable, performance-focused TV advertising. The creative process for TV is moving closer to social media's rapid testing and iteration model. Lower production barriers and ad tech integration are making TV more accessible to smaller brands. Incrementality and third-party measurement are replacing outdated metrics and first-party trust. Creative quality and adaptability now matter more than expensive, polished production. TV's role is increasingly about amplifying social campaigns and driving results on mobile. AI is unlocking faster creative workflows, but still requires human direction and testing. CMOs need to think like measurement product managers, balancing creativity with data literacy. The future of TV advertising lies in accessibility, automation, and integration with digital platforms. Chapter 00:00 Introduction and Background of Nik Sharma and James Borow 02:00 Understanding D2C Brands and Their Approach to Ad Tech 03:30 Why Now Is the Moment to Rethink TV Advertising 05:00 The Shift from Brand Spend to Performance-Driven TV 06:30 Integrating TV into a Modern Media Mix 08:00 How Ad Tech Evolution Made TV Accessible 09:30 From Polished Commercials to Test-and-Learn Creative Models 12:00 TV as the Second Screen and the Rise of Social-Led Storytelling 14:00 Changing Creative Standards Across TV and Social Platforms 15:30 What CMOs Need to Unlearn About TV Buying 17:00 The Role of AI and Automation in Modern TV Advertising 18:30 The Future of Generative AI in Creative Production 19:00 Career Advice for the Next Generation in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices
Equal1 is proud to announce its selection by the European Space Agency (ESA) to install a cutting-edge Hybrid Quantum Computing (HQC) System for Earth Observation (EO). This landmark partnership will bring Equal1's advanced Bell-1 Quantum Computer to ESA, marking a significant leap forward in applying quantum technologies to critical space applications. This partnership was carried out as part of ESA FutureEO flagship programme- a driving force for innovation and excellence across satellite missions, Earth system science and Earth action, all in pursuit of a more sustainable and resilient future. The installation of HQC will be part of ESA ?-lab's Quantum Computing for Earth Observation (QC4EO) initiative and aims to leverage the unique capabilities of quantum systems to accelerate the processing of complex Earth Observation data structures. Equal1's innovative approach, utilizing silicon spin qubits fabricated in CMOS technology, offers a scalable and efficient solution to tackle some of the most challenging computational problems in space science. "We are incredibly excited to partner with the European Space Agency on this transformative project," said Jason Lynch, CEO of Equal1. "Our Bell-1 Quantum Computer, designed for seamless integration into existing HPC environments, is perfectly suited to augment ESA's capabilities. This collaboration underscores our shared vision of making quantum computing a powerful tool for accelerating complex data center workloads, especially in vital areas like Earth Observation." Revolutionising Earth Observation with Hybrid Quantum Computing Earth Observation generates vast amounts of data, essential for climate modelling, weather forecasting, disaster monitoring, and precise image analysis. Classical computing, while powerful, faces limitations in processing these increasingly complex datasets. Hybrid Quantum Computing, which combines the strengths of quantum processors with traditional High-Performance Computing (HPC), offers a promising pathway to overcome these challenges. Equal1's Bell-1 Quantum Computer, a 6-qubit system, will serve as the core quantum processing unit. Its rack-mounted design, integrated closed-cycle cryocooler, and low power consumption (1600 W) make it ideal for deployment within ESA's existing infrastructure. This integration will enable ESA scientists to explore quantum algorithms for applications such as Synthetic Aperture Radar (SAR) raw data processing and mission planning for satellite constellations, demonstrating theoretical and practical advantages over purely classical methods. "This is an exciting and significant moment for us at ESA's Earth Observation Programmes, marking a major advancement in our mission to monitor our planet," stated Simonetta Cheli, Director of ESA's Earth Observation Programmes and Head of ESRIN. "The complexities of Earth Observation data, from environmental monitoring to disaster response, require unprecedented processing power, and we are thrilled that this collaboration between Equal1 and ESA could pave the way for hosting the first quantum computer at ESA." Equal1's commitment to innovation extends beyond the current Bell-1 system. The design of this system will emphasise "plug-and-play" upgradeability, ensuring seamless integration of future Bell quantum servers. This forward-looking approach ensures ESA's investment is future-proof, allowing the HQC system to evolve with advancements in quantum technology. Future versions of Equal1's UNITY-Q chips will integrate both quantum and classical computing hardware on the same chip, potentially enabling novel features like real-time quantum error detection and correction. This continuous innovation will be crucial for unlocking the full potential of quantum computing for complex Earth Observation challenges. Equal1 brings a unique blend of technological innovation and deep expertise to this collaboration, making it an ideal partner for ESA's ambitious quantum computing goals. Equal...
Watch on YouTube: https://youtu.be/gztCQqP5KZY Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street. Tune in to hear about: Lucia's career at the likes of eBay, Google and WPP Her take on Retail Media and how unifying different platforms could really make it flourish The convergence of Brand Building and commerce and what that means for brand CMOs Why modern marketers need to embrace tech and data More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Here's a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it's how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian product innovation studio dedicated to bringing new products to market faster and better, and a self-described disrupter. Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising; and the rise of TikTok as the marketing and product launch platform of choice for young consumers. They also pull back the curtain on why fast-tracked indie creators and celebrity-founded beauty brands are eclipsing many traditional beauty behemoths. Listen in on this provocative conversation about the next frontier of the beauty business.Special Guest: Lauren Thermos, General Manager at AtelierFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
Send us a textImagine boosting engagement by 400% without changing your product, only your story. That's the promise Park Howell delivers as we dive into why audiences don't care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move people to act.We explore the most significant mistake even seasoned marketers make: telling stories from the brand's point of view. Park reframes the job with crisp language and practical examples, revealing how ABT aligns perfectly with the brain's preference for agreement, contradiction, and consequences. You'll hear why outcomes beat offerings, how to embed emotion with “because,” and how ABT builds trust through understanding, appreciation, and empathy. Then we scale from message to strategy with Park's 10-step Story Cycle System, adapted from the Hero's Journey and shaped for modern brands.For leaders navigating Web3 and AI, clarity is the new competitive edge. We talk through audience triggers for traditional CEOs and CMOs—fear of complexity, demand for ROI, desire to be future-ready—and show how to turn vague tech buzz into practical, measurable growth. Park also introduces Story Cycle Genie, an AI-powered platform that audits your current story, identifies gaps, and drafts ABTs, positioning, and value propositions in hours instead of months, keeping your content on brand and on brain.If you want story frameworks that work in pitches, decks, emails, and everyday conversations, this conversation gives you the tools and the language. Subscribe, share with a colleague who needs sharper messaging, and leave a quick review to help more marketers discover the power of ABT.This episode was recorded through a Descript call on October 28, 2025. Read the blog article and show notes here: https://webdrie.net/audience-first-storytelling-that-sells-with-park-howell..........................................................................
Budgets are shrinking, patience is thinner and the CMO seat is a revolving door. Keep playing the old playbook and you're next.What if the path forward isn't “more content, faster”, but a hard reset on power, process and what we even call “brand”?In this episode, Drew Neisser, Founder of CMO Huddles, drops a reality check on B2B: CMOs are operating in Antarctica—hostile, short-term, and PE-pressured and it's still the most exciting moment in marketing. We get blunt about the “do more with less” lie, why “brand” is a budget-killing word (start saying “reputation”), and how AI should first nuke your workflows and org chart before you let it ghostwrite your strategy.). This is the insider's guide to surviving the freeze and shipping work that closes.We also cover:CMO power plays: why owning Partnerships/Rev levers earns a real seat at the table.Short-termism judo: aligning with CFOs on “metrics that matter” and fixing attribution theater.What actually converts now: late-stage, face-to-face moments (small dinners > giant trade shows).Direct mail's comeback: high-impact, targeted sends that unblock stalled deals.
A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics include: why CMOs will need to be both great brand strategists as well as scientists, the need to constantly distribute information and "tend it like a garden," and why Reddit is great for training AI, but not as important in building brand influence. Tune in to hear a story about why you shouldn't let ChatGPT talk in an unsupervised forum and why Land Rover should send me a polo shirt. This week, Mike Linton sits down with Mike Walrath, Chairman & CEO of @yext (and founder of WGI Group), to unpack why the classic awareness–consideration–conversion funnel is collapsing—and what CMOs must do next. From zero-click discovery and AI agents “front-ending” consumers to why structured first-party data now beats pretty websites, Walrath maps the new rules for brand, distribution, and measurement in an AI-led marketplace.We cover: how consideration gets outsourced to AI, why marketers will “market to agents” (without controlling the ad copy), the coming arms race in citations and data distribution, and what organizational fixes boards and CMOs should make now. If you own brand, growth, or P&L accountability, this is a playbook for the next chapter.**Sponsor — @typefaceai Typeface helps the world's biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one idea scales into thousands of on-brand variations across ads, email, and video—integrated with your MarTech stack and secured for the enterprise. See how brands like ASICS and Microsoft are transforming marketing: typeface.ai/cmo.Highlights* Why “zero-click” compresses awareness and consideration inside AI experiences—and how to win the AI bake-off.* The end of marketer-controlled ad copy; influence shifts to data quality, recency, and distribution.* Memory and context change everything: agents know the consumer—and your brand—better than you think.* Brand matters more, not less; without brand salience you won't make the answer set.* From content to data: make every spec, price, menu, inventory, policy, and promo machine-readable and syndicated.* Citations, not vibes: first-party sites and listings dominate AI references; keep them fresh and authoritative.* Org design: hire the data athletes, upgrade infrastructure, and instrument real conversion milestones (tests, visits, units).New episodes every Tuesday on YouTube, Apple, and Spotify. If you find this useful, please like, subscribe, and share with your team.**Guests**Mike Walrath — Chairman & CEO, Yext; Founder, WGI Group.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; former CRO, Ancestry.CMO Confidential,marketing,CMO,chief marketing officer,AI marketing,agentic AI,marketing funnel,zero click,search,SEO,GenAI,LLM,brand strategy,performance marketing,Yext,Mike Walrath,Mike Linton,customer journey,personalization,content at scale,structured data,citations,data strategy,MarTech,go to market,GTM,board strategy,enterprise marketing,retail,automotive marketing,restaurants,media,advertising,Typeface sponsor,Typeface AI,typeface.ai/cmoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In this episode of SMC, Charlie and Rita are joined by Senior Account Manager James Tindall to chat about why it's time for school marketers to stop chasing clicks and start building brands that last. In Making News, the team first discuss fresh data showing CMOs shifting their focus from performance marketing to brand awareness and what schools marketers can take from this. In the Deep Dive, they explore why authentic, experience-led content cuts through digital fatigue, and how live events can spark a real connection with your community. In Rants & Raves, they celebrate Nike's Chicago Marathon campaign — a masterclass in smart, human, context-driven storytelling. Episode links: Brand awareness, media investment, B2B customer journeys: 5 interesting stats to start your week – Marketing Week Brand experiences create social content algorithms can't ignore – The Drum – Joe Panepinto Nike hits stride with Chicago Marathon campaign that speaks fluent runner – Famous Campaigns – James Herring Got more questions for Charlie and the team or want to share what you'd like to see from the team in 2026? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/.
In spring 2025 I was invited to join On Brand with Jimmy Fallon as 1 of 10 creatives selected to pitch national campaigns to major brands on national TV. Since the episodes aired, my DMs have been full of the same questions: how did I get on the show, what was it really like, and what do I think of Jimmy Fallon?This week on Making It In The Toy Industry, I'm taking you behind the scenes of my wild ride as a contestant on On Brand with Jimmy Fallon. Week after week I dreamed up campaigns, plane wrap designs, comedic commercials, and drink recipes, then pitched them to CEOs and CMOs of major brands. I was mentored by Bozoma Saint John and Jimmy Fallon, an experience that reshaped how I think about branding, marketing, and product launches.Every week the stakes got higher. One challenge had me mapping an NYC pop-up; another had me writing and singing jingles on a deadline. I was on national TV at 24+ weeks pregnant, keeping my energy high and my creativity flowing while still speaking the language of big corporate brands. It was a branding bootcamp that pushed me past what I thought was possible while I was also building a tiny human and becoming a first time mom.Tune into this podcast if you want all the BTS tea including:The branding moves that helped me get cast (and how you can use them to stand out)What it's really like working with Jimmy Fallon and Bozoma Saint JohnA new brand strategy I'm calling the Connect & Invest Loop that could change the way you launch and market foreverHow toy creators and creative entrepreneurs can build buzz before a single product hits the shelfIf you are building a toy brand or a creative business, and want to grow your visibility this is your playbook.Listen for these Important Moments:[00:01:25] - Learn how strategic visual branding, owning your lane, and consistent content helped me stand out to casting directors and how you can do the same.[00:08:58] - Get the surprising lessons I learned from Jimmy Fallon and Bozoma Saint John about showing up, shifting gears, and being “too much” in corporate spaces.[00:11:20] - Find out why separating your campaign concept from the activation is crucial and how it could strengthen your creative pitches or product launches.[00:16:17] - This show unintentionally unlocked a brilliant marketing framework, perfect for brands navigating today's trust recession and attention-starved audiences.[00:26:14] - Real-world examples of toy entrepreneurs involving their audience early, creating investment, loyalty, and funding success before the product hits shelves.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass
When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.→ Why marketing can no longer be seen as a cost center→ How CMOs earn credibility with CFOs (data, transparency & shared KPIs)→ The systems and dashboards that align sales, finance, and marketing→ Why long-term impact matters just as much as short-term pipeline→ The mindset shift marketing leaders must develop to drive revenueThis episode is essential for CMOs, CFOs, RevOps leaders, and anyone shaping go-to-market strategy inside a scaling business.
In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout. Drawing from real stories inside the Accelerator, Casey shares how members like Lisa, Ben, Sean, and Jennifer are building long-term, stable income by focusing on the fundamentals: selling high-value strategy (not cheap implementation), staying committed to a niche, and showing up with consistency and leadership—especially on their worst days. You'll hear how to move from overworked agency life to a calm, predictable business where one or two great clients can replace an entire salary. Casey unpacks what makes a "morally neutral or positive" business, how to price your work confidently, and why the right long-term contracts can eliminate money stress altogether. Along the way, he reminds us that freedom doesn't come from adrenaline or chasing every shiny offer—it comes from depth, focus, and relationships that compound over time. Whether you're just starting your fractional journey or ready to slow down and scale up, this episode is your roadmap to building wealth the sustainable way—one good client, one good contract, and one good year at a time. Key Topics Covered: -Why "getting rich slowly" is the real path to lasting success -The danger of chasing quick wins and constant reinvention -How long-term contracts create calm, predictable income -The shift from implementer to true marketing leader -Building a business that works even on your worst days -Why simplicity and focus outperform endless hustle -The power of working with "morally positive" clients -How real freedom comes from discipline and depth -What it means to grow steadily instead of sprinting to burnout -The mindset that turns short-term chaos into long-term wealth
AI has changed how B2B marketers work — and how they connect.In this episode, Dr. Amy Cook, Co-Founder and CMO at Fullcast, joins Michael to explore what happens when automation starts replacing authenticity, and how today's most effective marketers are rebuilding the human side of their craft.Her framework is simple: use AI for knowledge. Leave relationships to humans.Amy brings an unusual perspective to this conversation. She has a PhD in organizational rhetoric (how companies actually persuade people), ran her own agency for 15 years, and spent her early career as a professional violinist performing with the Osmond family. That last credential matters: she learned on stage that audiences always know when something feels rehearsed instead of real.That's exactly what's happening in B2B marketing right now.Join us, as we explore where AI actually makes marketers better versus where it destroys the trust that drives revenue. You'll get frameworks you can apply immediately, data from Fullcast's State of RevOps 2025 research, and the expensive lessons that come from getting this balance wrong.What we cover
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
In the first 90 days, perception outruns reality. So where will you find the quick, visible wins that turn "new CMO" into "trusted change agent"? In this episode, Drew sits down with Laura MacGregor (Savvy Marketing Works), Julie Kaplan (Higher Logic), and Julia Goebel to unpack how CMOs convert early pressure into progress, spot quick, visible wins to bank now, and use that goodwill to earn the mandate for bigger changes. How Three CMOs Win the First 90 Days: Laura listens first, learns the business, and picks intentional early moves that build trust. Julie starts before Day 1, using interviews to find a wish list and deliver one visible win fast. Julia anchors early success in data and customer calls to sharpen focus and reveal opportunities. Plus: How to align expectations with a marketing maturity matrix and shared success metrics. Why small conversion gains build credibility while foundational work ramps up. How to partner with sales, learn from top performers, and scale what works. Why customer conversations beat inherited assumptions every time. Stepping into a new CMO role? This episode shows how to turn early pressure into wins that build lasting momentum. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Invités: Alice Charras et Béatrice Corazza - Part Time CMOs chez IYTRODans cet épisode, je discute avec Béatrice et Alice, deux part-time CMO chez Iytro, une agence dédiée à l'optimisation du marketing pour les entreprises. Nous explorons comment elles aident les entrepreneurs à générer une croissance saine grâce à une stratégie marketing efficace.Béa et Alice partagent leur expérience sur les défis rencontrés par les CMO dans un environnement en perpétuelle mutation, où s'adapter rapidement est crucial. Nous examinons également la durée de vie typique d'un CMO en startup, souvent limitée à 18 mois, et comment les attentes démesurées peuvent mener à un turnover élevé.L'épisode aborde l'évolution du marketing, mettant en avant l'importance du content marketing et des interactions humaines. Enfin, nous discutons de la nécessité d'une cohérence de marque tout au long du cycle d'achat et des stratégies pour que les CMO réussissent dans leur rôle.Au menu de cette conversation entre Béatrice, Alice et Mony :0:04 Introduction 1:28 La Réalité des CMO en Startup3:29 Compétences et Adaptabilité5:20 L'Importance des Communautés6:42 Évolution des Tendances Marketing8:11 Le Rôle du Contenu et des Événements11:48 Stratégies pour Maximiser les Événements14:21 L'Importance de la Rentabilité17:54 La Pérennité de la Marque21:35 Le Rôle du Thought Leadership23:56 Les Défis des CMO et leur Résilience26:45 Activer la Marque à Chaque Étape29:47 Kit de Survie du CMO en Startup34:52 Conclusion Références :LinkedIn d'Alicehttps://www.linkedin.com/in/alicecharras/LinkedIn de Béatricehttps://www.linkedin.com/in/beatricecorazza-part-time-cmo/– ⚡ Connecte-toi à Mony ici.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)
PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist. How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience. From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like "we're honored to do this work" and "if you need a payment plan, we can work with you." In this Get Yourself Optimized episode, Sasha breaks down: → Why brand strategy is NOT advertising or marketing (and what it actually is) → How to leverage heritage assets that competitors can't replicate → The "teach, don't sell" approach that converts the toughest audiences → Why he teaches at three universities despite running a thriving agency This episode is packed with actionable strategies you can implement immediately. Tune in!
Send us a textWe record live at EY Lisbon – with Sérgio Ferreira (Partner, EY Portugal) and Jo Smets (President, CCLBL & CEO, BluePanda) – to explore how AI moves from cost savings to growth, why the best CMOs practice augmented intelligence, and how digital agents will soon work alongside people. We unpack trust, search shifts, reskilling, sustainability, and the new consulting playbook.A packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real examples—finance, HR, retail, and contact centers—where automation speeds the work while people make the judgment. The result is faster decisions, 24/7 service, and new operating models that put digital assistants in every pocket and at every counter.We dig into the trust problem head-on. When “good enough” AI content floods the feed, the edge moves to teams that show their process and protect their voice. You'll hear why we frame AI as augmented intelligence, not artificial intelligence: use machines to gather, draft, and summarize, then apply human editing, taste, and accountability. That mindset becomes essential as we move through three phases: assistants that co-create, agentic AI that works autonomously, and a near future where leaders manage mixed teams of people and digital employees.Customer behavior is changing just as fast. People seek direct answers, not links, which upends SEO and demands distinct expertise, structure, and signals to surface in AI results. We share how to adapt content strategy, build AI literacy and fluency across teams, and maintain strong consulting value by compressing research time while doubling down on human creativity. We also tackle sustainability pressures with pragmatic optimism—acknowledging energy and water costs while highlighting how AI accelerates breakthroughs in materials, medicine, and clean energy.If this conversation helps you reframe your roadmap, follow and share the show with a friend who leads marketing or product. Leave a quick review to support the work, and grab The Future CMO on Amazon for deeper playbooks. Most of all, don't wait for the future to lead you—lead the future.This episode was recorded at the EY headquarters in Lisbon on October 29, 2025. Read the blog article, and show notes here: https://webdrie.net/ai-at-work-humans-in-charge/..........................................................................
Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty. → Why three solopreneurs with zero event planning experience think they can beat PMA→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity→ How wearing a Halloween costume to a B2B event makes you more yourself, not less→ Most PMMs need a recharge and haven't had one in yearsIf you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.Timestamped00:00 - Season 5 Intro: Two Years of We're Not Marketers 02:15 - The Big Announcement: We're Throwing an Event 04:30 - Why PMM Events Are Broken (And Why We're Fixing Them) 08:45 - The Mustache Origin Story: From Highline to Drive 12:20 - Behind the Scenes: How We Decided to Commit to the Bit 15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process 18:50 - The 150-Person Formula: In-House, Fractional, and CMOs 22:15 - Why Events Should Feel Like Vacations, Not Work 26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events 29:30 - What Makes a Great Event: Lessons from Highline and Drive 32:10 - The Ryan Holiday Moment That Validated Everything 35:45 - Our Event Philosophy: Shipping Over Theory 38:20 - Why We're Taking the Risk (Even If It Fails) 42:00 - What Attendees Are Asking For: Tactical, Fun, and RealSHOW NOTES:Courage Is Calling" by Ryan HolidayHighline ConferenceDrive ConferenceWe're Not Marketers Event WaitlistHosted by Ausha. See ausha.co/privacy-policy for more information.
Welcome to the PRmoment podcast. Today, we're thrilled to be joined by Lorraine Emmett, the founder and MD of the award-winning B2B tech PR agency, EC-PR.EC-PR is a boutique specialising in B2B PR for engineering, science, and technology scale-ups. They typically partner with high-growth B2B tech brands and companies with 50 to 999 employees, working with Strategic Marketing Leaders and CMOs to elevate brand awareness and influence.Today, we'll dive into her insights on how B2B companies can gain a trust advantage. Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don't hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and founder and managing director of EC-PR Lorraine Emmett discussed on the PRmoment Podcast.Why the emotion of trust is a spectrum. How does Lorraine define trust in a B2B communications environment?Is trust in B2B a function of brand and product?As communicators is it possible to create trust? Or is it a symptom of customer experience?Why is thought leadership an important tool for creating trust?Lorraine talks about Coleman Park's 7 Pillars of thought leadership in our pre show chat and why she finds them an important reference point. What are Coleman Park 7 pillars of trust?How do you build trust in a B2B market?Isn't pretty all of a PR/comms team output related to thought leadership in one way or another? The Edelman-LinkedIn B2B Thought Leadership Impact Report consistently highlights the power of thought leadership in building trust and directly influencing the B2B purchase journey. Lorraine talks us through the finding of that report and the implications for how B2B PR and comms teams create and partner with influencers.EC PR's recent The Trust Advantage report looks at how trust is important for SMEs. Lorraine talks us through the key findings of your The Trust Advantage report. What are the outcomes of thought leadership in B2B markets? Are they both defensive and offensive?What does the best practice measurement of B2B thought leadership look like?
In this episode of Scratch, Eric chats with Bronwen Foster-Butler, CMO of Finisterre, the cold-water surf brand from Cornwall proving that purpose and performance can coexist. Bronwen shares how community became Finisterre's real growth engine, from “creating through community, not for it,” to rethinking top-of-funnel marketing and focusing on relationships over reach. She shows how listening to your customers can lower CAC, build loyalty, and create true advocates.Finisterre began with a simple insight: the surf industry's glossy, tropical image that didn't reflect the real, rugged world of UK surfers. Today, it's a B Corp and leading challenger brand proving that you can grow profitably without losing your soul.And finally, she dives into how a strong sense of place in Cornwall's coastline and the shipping forecast origins of the Finisterre name and thus gives the brand its distinct voice. Ultimately, the takeaway for marketers is clear: scaling through a niche isn't limiting but it is the future. Staying true to who you are as a brand, and give a platform to your community to carry the story forward.Watch the video version of this podcast on Youtube ▶️: HERE
Few people have had as many conversations with the minds behind the Nordics' most successful retail and e-commerce brands as Björn Påhlman Spenger. As the host of Framtidens E-handel, one of the Nordics' biggest business podcasts, he's sat down with top founders, CMOs, and retail leaders to uncover what really drives growth in a rapidly changing landscape. In this episode, we flip the script and turn the mic on Björn to hear what he's learned after hundreds of interviews: the common traits of those who win, the pitfalls that hold brands back, and where he believes the future of retail and e-commerce is headed. Tune in to learn: What top-performing e-commerce brands have in common The biggest mistakes retailers make (and how to avoid them) How shifting consumer behaviour is shaping the next wave of retail A conversation about growth, mindset, and the power of staying close to your customers in an industry that never stands still.
The integral role of the CMO in driving authentic sustainability… In this final episode of our Responsible CMO mini-series, we're joined by Sophie Collins, CMO at MPB. Sophie shares her experience and provides compelling insight for how a Chief Marketing Officer can be the driving force behind an organisations' sustainability mission. At MPB, a platform for buying and selling used photography equipment, the CMO role transcends traditional marketing, integrating sustainability directly into the function and business strategy. Sophie's approach is rooted in the authenticity of MPB's purpose and circular business model. She emphasises that her role is not to invent a sustainability narrative but to articulate the organisation's genuine commitment, “we are genuinely on a sustainability journey, and we genuinely care, and my job is to say that out loud.” A key structural decision that underscores this integration is having the VP of Sustainability report directly into her within the marketing department. This creates a “two-way street,” ensuring that sustainability goals inform marketing communications and that customer insights, in turn, push the organisation to be more ambitious in its sustainability initiatives. Internally, Sophie's team uses employees as a “litmus paper” for new initiatives, prioritising internal communication to ensure ideas resonate and maintain authenticity before external launch. This has helped cultivate a passionate, purpose-led marketing team empowered to make decisions that balance people, planet, and profit. Externally, this philosophy translates into bold, long-term commitments. For Sophie, the CMO's responsibility in sustainability is paramount, “I sort of think it's entirely the CMOs responsibility...if you think about the people whose job and skill set it is to drive behavioural change and communicate well, then that's the challenge that we have in sustainability.” She argues that the core skills of a marketer, communication and driving behavioural change, are what is needed to tackle the complex challenges of sustainability. Her leadership is motivated by a desire to have a positive impact, using her skills to foster a more sustainable form of consumerism. She concludes that while it is challenging work, it is the collective responsibility of marketers to lead this change and we couldn't agree more. Tune in as we talk to Sophie about: How the CMO's role is simplified and empowered when sustainability is an authentic, core part of the business model. Why embedding the sustainability function within the marketing department ensures strategic alignment and creates a system of accountability that pushes the organisation to be better. Testing with internal communication is a crucial first audience for sustainability initiatives, helping to gauge authenticity and passion, before external launch. Practical ways marketers can green out their media plans and campaigns. Why we need long-term commitment over short-term campaigns. For more information about Sophie , tune in via LinkedIn. And find out more about MPB. Enjoy - and if you love the podcast, share with your friends, family and colleagues. More to come in this series… and it's great to be back! ________________________________________________________________________ About us… We help Marketers save the planet.
A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner research, and the difference between "big frontier models" and "shiny objects." Key topics include: why you should avoid "gray market AI", how to manage the 5 AI risks (privacy, accuracy, regulatory, personnel, and reputation), and the false precision that accompanies a focus on intermediate measures like Click Through Rate (CTR). Tune in to hear why he's not a fan of Cannes and how AI helped figure out a wedding invitation calling for "casual to semi-formal beach attire."What should CMOs actually do with AI right now—and how do you avoid chasing shiny objects? Mike Linton sits down with Jim Lecinski, Professor of Marketing at Northwestern's Kellogg School (and author of The AI Marketing Canvas and Winning the Zero Moment of Truth) to unpack the AI application layer: the good, the bad, and the ugly. Jim explains why CEOs-CFOs obsess over growth (not merely efficiency), how to reframe marketing dashboards around business outcomes, and his simple two-by-two for AI use cases (internal productivity vs. external value creation). We cover privacy, legal/regulatory, personnel, and reputational risks—and how to mitigate them—plus a pragmatic roadmap: center on a leading frontier model and layer vetted apps instead of stitching together fragile point solutions. Jim also shares candid takes on Cannes vs. Effies and ends with a challenge: personally build something with AI before year-end.You'll learn:* Growth over cost-cutting: aligning with CEO-CFO priorities and measuring ends, not means* The AI use-case 2×2: internal productivity vs. external, customer-facing value creation* Practical examples (e.g., apparel personalization) that lift CSAT, CLV, and revenue* The 5 risk buckets (privacy, accuracy, regulatory-IP, personnel, reputation) and guardrails* How to choose core models (GPT, Gemini, Claude) and avoid “tool soup”* Why awards that honor outcomes beat awards that celebrate activityGuest: Jim Lecinski — Professor of Marketing, Northwestern Kellogg; former VP Customer Solutions (Americas) at Google; author of The AI Marketing Canvas (2nd ed.) & Winning the Zero Moment of Truth.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; CRO of Ancestry.com.Sponsor: Better marketing is built on Quad. See how better gets done at (https://www.quad.com/resources/research-and-tools/return-of-touch-consumer-engagement-has-an-omnichannel-revival?utm_source=cmoconfidential&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastnl1031&utm_content=a-paidemail&utm_vp=)If you're enjoying the show, please like, subscribe, and share with your leadership team. New episodes every Tuesday; companion newsletter on Fridays.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
IN CLEAR FOCUS: Guest Amanda Patterson, founder of Rocket Fuel Labs, discusses the rise of fractional CMOs and shares practical tips on developing effective marketing for startups and scaleups. Drawing from her experience scaling MINDBODY from $30M to $200M, Amanda details a data-driven "bottoms-up" plan for efficient growth. She explains why "brand builds demand," the underrated power of customer journey mapping, and how to de-risk marketing spend for quick wins in a high-stakes environment.
In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate "safety net" is long gone—and that the real opportunity lies in betting on yourself. He explores why today's market pressures—from AI disruption to global competition—are pushing corporate marketers to rethink their path, and how the fractional CMO model offers freedom, financial stability, and long-term upside. Casey shares the story of his father's career at IBM, lessons on mediating structures, and the mindset shift required to build your own future instead of relying on outdated systems. Whether you're in a corporate seat wondering if you're next on the layoff list or ready to lead multiple clients with confidence, this episode gives you a roadmap to independence, relevance, and sustainable growth. Key Topics Covered: -Why the corporate "safety net" is an illusion in 2025 -The hidden dangers of staying too long in a corporate role -How AI and global labor shifts are transforming the marketing landscape -What it really means to be a fractional CMO (and why it's safer than a 9–5) -Why commitment and community matter more than credentials -The future of fractional leadership—and why 2026 will be a breakout year -How to build long-term wealth and low-anxiety success as a CMO
TITV Host Akash Pasricha is on the ground at Adobe MAX 2025 speaking with Adobe executives about their AI models, marketing tech, forward deployed engineers and the future of creative work.Akash speaks with Rachel Thornton, CMO at Adobe Enterprise, about what is on the minds of CMOs worldwide, including the shift from SEO to LLMs, the need for content at scale, and AI adoption challenges. He also talks with Adobe's Varun Parmar about GenStudio, Adobe's solution for the content supply chain, and the automation of performance marketing tracking. Hannah Elsakr, VP of GenAI New Ventures at Adobe, details the new Firefly Foundry deep tuning service and Adobe's move toward use case-based pricing. Lastly, we get into the profound impacts of AI on advertising, discoverability, and the creative process with Critical Mass's Chief Strategy Officer Grant Owens and Chief Creative Officer Val Carlson.TITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to: - The Information on YouTube: https://www.youtube.com/@theinformation4080/?sub_confirmation=1- The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda
Quantum Motion has developed the first full-stack quantum computer using standard silicon CMOS chip fabrication technology, which marks a significant step in quantum computing. The system, which is installed at the UK National Quantum Computing Centre (NQCC), uses 300mm silicon CMOS wafers that can be mass manufactured, and combines the company's Quantum Processing Unit (QPU) with a control stack that's compatible with industry-standard software like Qiskit and Cirq. You can listen to all of the Quantum Minute episodes at https://QuantumMinute.com. The Quantum Minute is brought to you by Applied Quantum, a leading consultancy and solutions provider specializing in quantum computing, quantum cryptography, quantum communication, and quantum AI. Learn more at https://AppliedQuantum.com.
#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she's built and scaled Goldcast's marketing org, the shift from PLG to sales-led, and why she believes great CMOs play the long game.Timestamps(00:00) - – Intro (03:08) - – Kelly's path from Hong Kong to Boston (06:08) - – Joining Goldcast and the PLG pivot (09:08) - – Moving from growth marketer to CMO (12:08) - – The role of mentors in her career (20:08) - – Questions to ask before taking a CMO role (27:43) - – Inside Goldcast's marketing org structure (33:43) - – How Kelly measures brand and mindshare (40:43) - – Why the BDR team reports to marketing (46:43) - – The link between brand, content, and pipeline (51:43) - – Leading with vulnerability and the “long game” Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ ***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Ruta Sudmantaite and Emma Davies have built their careers across marketing, consulting, and now tech entrepreneurship. After meeting as teammates at a B2B SaaS company, they went on to become fractional CMOs, podcast co-hosts of Blame It On Marketing, and founders of their own startups - Lava Metrics, a marketing analytics platform, and Thesmia AI, a low-cost AI assistant for HR teams.In this episode, we talk about building while bootstrapping, the realities of fractional consulting, what it's like to start companies with your friends (and partners), and how they bring kindness, candor, and community into every room they enter.Here's what we cover:How Ruta and Emma went from coworkers to fractional CMOs and co-foundersThe differences between starting a consulting practice and a tech companyWhy they believe “two heads are better than one” in fractional workBuilding products without outside funding - patience, scrappiness, and first customersHow to disagree kindly, give feedback, and earn trust with in-house teamsWhy executive presence doesn't have to look like a suit or a scriptCreating community through honesty: confessions walls, career couches, and real talkThe power of female allies, industry besties, and personal boards of directorsAnd yes, Ruta's side business selling sourdough starter - and what it taught her about SEOKey Links:Guests: Ruta Sudmantaite: https://www.linkedin.com/in/rutasudmantaite/Emma Davies: https://www.linkedin.com/in/emmadavies1989/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/Thesmia AI: https://www.thesmia.ai/Lava Metrics: https://lavametrics.com/Blame it on Marketing Podcast: https://open.spotify.com/show/3X0IiwUIupVa4tCNg8AMpR?si=5d01dceb2c6d4c86Ruta's Epic UK Sourdough co: https://getsourdough.co.uk/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more
Jack, Wendy, and Danny Torrance stay at The Overlook Hotel, caring for the estate during its off-season period. Jack has been outlining a new writing project and believes that five months of peace is just what's needed, but all work and no play makes Jack a dull boy. Fortunately, Danny has been mentored by Dick Hallorann, who provides cautionary advice and special instructions such as, "Stay out of Room 237," guidance that helps Danny stay one step ahead of dangers that lie within The Overlook, helping Danny evade the horrors that his father Jack will unleash. Designer, brand strategist, and writer Chris Cureton talks about what makes Stanley Kubrick's The Shining a perfect horror movie, and why writing in and of itself can sometimes be a scary endeavor.-Designer, brand strategist, and writer Chris Cureton helps executive teams move from confusion to clarity. His forthcoming book, The Five Laws of Brand Design, is a field guide for aligning product, marketing, and sales around one powerful, unified strategy. With nearly 20 years of experience, he's assisted leadership teams by helping them cut through complexity, clarifying their unique value, and confidently going to market. He loves helping CEOs, CMOs, CROs, and COOs build one clear strategy, creating actionable steps for teams.https://chriscureton.com https://chriscureton.com/the-five-laws-of-brand-design-book https://www.instagram.com/chriscureton -The Shining (1980)https://www.imdb.com/title/tt0081505/ https://www.afi.com/news/afi-movie-club-the-shining/https://www.artofthetitle.com/title/the-shining/https://youtu.be/U8wxjIecmD4?si=mhwfxDBqNZuoXRy6&t=292 https://www.itsnicethat.com/articles/saul-bass-the-shining -Other movies and shows discussed, alphabetical listThe Book of Boba Fett (2021)Black Panther (2018)The Exorcist (1973)Get Out (2017)Hostel (2005)The Mandalorian (2019-)Poltergeist (1982)Room 237 (2012)John Carpenter's The Thing (1982)Tron (1982)US (2019)
#177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion. Here a just a few of the key themes & takeaways: Audience First, Not Team First: Too many brands lead with "I want to partner with the Brewers." Fame Sport flips it—start with who you want to reach. The right audience might be rodeo fans, WNBA followers, or college athletes, not just pro teams. Sports Marketing ≠ Logo Placement: The old playbook of impressions and signage is dead. The new model blends storytelling, data, and digital media to drive consideration and conversion, not just awareness. Brands & Teams Both Need Help: Half of Fame Sport's work now comes from helping teams and leagues modernize their own marketing and data strategies, not just brands. Massive Growth Ahead: Despite flat overall marketing budgets, CMOs plan to increase sports marketing spend by 40%, with 28% entering the space for the first time—even though 76% admit they can't measure ROI. Big opportunity, big confusion. Connect with Lynne here: https://www.linkedin.com/in/lynnerobertson/ Connect with Patrick here: https://www.linkedin.com/in/patrick-campion-fs/ Want more info on Fame Sport go here: https://famesportco.com/ Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.
Penn State Football isn't just a sport; it's a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That's why in this episode, we're taking lessons from Penn State's legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our guest, Jill RansomeJill Ransome is a seasoned marketing executive with over 20 years of experience leading brand, communications, and growth strategies for technology and software companies. Currently SVP of Marketing at Unite Us, Jill previously served as Chief Marketing Officer at Jitterbit, where she led global brand transformation and demand generation efforts. She's spent much of her career in high-growth environments, bringing a passion for storytelling, strategic execution, and building scalable marketing engines. Jill holds a B.S. in Global Marketing from Pennsylvania State University and lives in Fairfield, Connecticut.What B2B Companies Can Learn From Penn State Football:Build a brand people rally behind. Penn State thrives on pride, emotion, and community, and Jill says B2B brands need the same. “Build a brand that your fans, your followers, your constituents really believe in and rally behind. What Penn State does really well is it's consistent. It's emotional and it's human.” Even in B2B, you need advocates who feel connected enough to share, refer, and champion your story.Lean into differentiation. Just as Penn State owns its “Linebacker U” reputation, companies must find what sets them apart. “From a marketing strategy perspective, you always need to be… thinking about what is your differentiation in the market that's going to set your brand apart.” In crowded B2B categories, leaning into your unique story is what attracts the right buyers.Play the long game with consistency. Penn State football hasn't changed its brand for decades, and that repetition builds equity. Jill points out: “They have been the same navy, blue and white design for decades upon decades… it comes back to brand… You don't see success overnight. It's something that's built over time with consistency.” Marketing results don't happen instantly; they come from committing to your identity and showing up over time.Quote“ I think good marketers are great storytellers, but you can't be a great storyteller unless you're a good listener. You have to listen and learn from your buyers. You have to listen and learn from your frontline. You have to listen and learn from the world around you.”Time Stamps[00:55] Meet Jill Ransome, SVP of Marketing and Communications at Unite Us[01:53] Why Penn State Football?[02:50] Role of SVP of Marketing at Unite Us[03:53] Penn State Football: Tradition and Identity[19:08] B2B Marketing Lessons from Penn State Football[26:39] Brand and Marketing Strategies at Unite Us[29:47] Effective Content and Campaigns[36:24] Advice for CMOs[38:02] Final Thoughts and TakeawaysLinksConnect with Jill on LinkedInLearn more about Unite UsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of The Fractional CMO Show, Casey Stanton unpacks what it really means to build long-term commitments—in business, in life, and with your clients. He draws parallels between parenting, marriage, and marketing to show why real success as a fractional CMO doesn't come from chasing quick wins or stacking short-term contracts—but from committing deeply to the right people and problems over time. Casey shares how marketers can shift from being short-term “consultants” to long-term “farmers”—building stable, profitable relationships with just a few high-value clients. He explains why focus and consistency outperform luck and adrenaline, how “time under load” creates mastery, and why a calm, predictable business beats boom-and-bust revenue cycles every time. Along the way, Casey offers a reality check on the myth of easy money, guidance on setting and holding big goals, and a reminder that true freedom comes from discipline and depth—not distraction. Whether you're just starting your fractional journey or ready to stop reinventing yourself every 90 days, this episode is a must-listen roadmap to building a stable, fulfilling, and high-income practice for the long haul. Key Topics Covered: -Why short-term thinking keeps fractional CMOs stuck in reinvention -The shift from “consultant” to “farmer” and why long-term wins -How to build stable, multi-year client relationships -The power of “time under load” and deep mastery -Why three great clients beat 15 short-term ones -How focus and consistency outperform luck and hustle -The freedom that comes from calm, predictable revenue -Why discipline and commitment drive lasting success
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a trip down memory lane and discuss the two-decade challenge that personalization has faced and if anything has really changed, even with the rise of AI. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Chris Ross at Gartner Is failing to freak out 52% of our audience the best we can do? - Chris Ross Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we're very excited to share with you an exciting new show we've launched this week! It's called The Brand Builder's Playbook…a special 8-part series created in partnership with our friends at BERA.ai.In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder's Playbook is your guide to what actually works.Now, here's the important part: you'll hear the very first episode right here in The CMO Podcast feed. But if you'd like to hear the rest of the series, head over and follow The Brand Builder's Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts.Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook----------Welcome to the very first episode of The Brand Builder's Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research).In this 8-part series, we'll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset.We kick things off by asking the most fundamental question: Why does brand matter?Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times.If you're a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point.---Each week we'll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week's worksheet here: http://bit.ly/4mZImdd –--Read about upcoming episode topics and guests here: https://bera.ai/podcast/"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
If you're reacting more than leading, it's time to rethink your strategy mindset. Michael Watkins joins Drew Neisser to explore how CMOs can evolve from tactical executors to strategic leaders. Hear how to develop enterprise thinking, lead across silos, and apply Watkins' RPM model to every level of your marketing org. Want more? Check out the rest of the conversation on YouTube. What You'll Learn How to apply the RPM (Recognize, Prioritize, Mobilize) model to level up strategic thinking The difference between enterprise leadership and functional execution Why most marketers struggle with long-term thinking—and how to fix it For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
A masterpiece doesn't have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power.That's the lesson of Picasso's Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva.Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an advantage, and creating content designed to resonate long after launch.About our guest, Jerome StewartJerome Stewart is the Chief Marketing Officer at Conviva. He is a dynamic and people-driven marketing executive with a proven track record of building high-performing teams, elevating brand visibility, and driving revenue growth in early-stage and industry-leading technology companies. Jerome is an experienced global leader with six years of international business experience outside the USA, as well as an accomplished Amazon bestselling author.What B2B Companies Can Learn From Guernica:Campaigns need a unifying story. Guernica shows how fragmented, chaotic elements can form one powerful story. Jerome says, “Each one of those [individual pictures] stands out, but when you take a step back and you look at it in its entirety. Indeed, there is a cohesive story.” Marketing works the same way; every asset matters, but true impact comes when the pieces connect into a bigger, memorable narrative.Complexity can be an advantage. At first glance, Guernica looks disorganized and overwhelming. However, his chaotic canvas still communicates a clear message. Jerome points out, “Maybe some people look at a more modern artistic style… and you can say, ‘Hey, this just looks really messy.' But as I say, dig in a little bit deeper and you see there's a very rich story.” In marketing, don't be afraid of layered stories. Campaigns that invite discovery can spark deeper connection and longer attention.Strive for timeless content. Picasso's painting still sparks reflection nearly a century later. Jerome connects this to marketing: “We're trying to tell stories and we're trying to come up with stories that stand out and that maybe stand the test of time. That will resonate into the future.” Campaigns should be built with staying power, not just to make noise at launch but to linger and influence long after.Quote“A bar to hold ourselves against is did we tell a story? Was it clear? And something else that Picasso did brilliantly well, he took something as complex as war, and he didn't simplify it in any way. He did something cohesive. [We have to] challenge ourselves to do the best that we possibly can to tell those stories.”Time Stamps[00:55] Meet Jerome Stewart, Chief Marketing Officer at Conviva[01:34] Why Guernica?[06:57] Visiting Guernica and Its Impact[14:58] Role as CMO at Conviva[16:45] Understanding Guernica[28:08] B2B Marketing Takeaways from Guernica[35:31] Marketing Insights and Strategies[42:27] Advice for CMOs[44:53] Final Thoughts and TakeawaysLinksConnect with Jerome on LinkedInLearn more about ConvivaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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