Podcasts about CMOS

Most companies don't have a marketing problem.They have a trust problem.Specifically, a trust breakdown between the CEO and the CMO.In this episode of Think Millions, I unpack why CEOs don't trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not.Buying is nonlinear.Decisions happen privately.Influence happens long before attribution ever shows up.Yet marketing is still judged at the end of the funnel.This episode breaks down the real reason trust erodes, why marketing feels invisible even when it is working, and how leadership teams can fix the disconnect without forcing marketing into outdated boxes.No hype. No theory. Just what actually happens inside real companies trying to scale.Key parts of the conversation:0:16 – Why CEOs don't trust CMOs and why CMOs feel set up to fail 0:54 – The stat that should make every CMO uncomfortable 1:14 – Why trust controls budgets, hiring, and risk 1:29 – One third of Fortune 500 companies eliminating the CMO role 2:01 – Why CEOs and CMOs are both right 2:12 – The outdated system quietly killing trust 2:36 – Rising expectations, shrinking budgets, impossible timelines 2:58 – Brand and trust compound quietly but are evaluated loudly 3:06 – Why modern buying no longer happens in a straight line 3:20 – Marketing influencing outcomes before it can be measured 3:34 – The burnout and trust fracture inside marketing teams 3:41 – Most marketing arguments are actually about fear 3:51 – Why uncertainty makes leaders pull back 4:13 – Marketing used to feel simpler, even with less data 4:25 – Marketing shapes preference before pipeline 4:30 – CEOs are asking the wrong question, not an unreasonable one 4:36 – Marketing is no longer transactional; it is directionalGreat quotes from the podcast:• “Most companies don't have a marketing problem. They have a trust problem.”• “80% of CEOs do not trust their CMOs. That should scare you.”• “Trust is the foundation of every decision a company makes.”• “When trust exists, leaders invest forward. When it breaks, leaders pull back.”• “The CEO isn't wrong. The CMO isn't wrong. The system is outdated.”• “Marketing is being evaluated on outcomes that no longer happen in a straight line.”• “Marketing is influencing outcomes before it can be measured.”• “Marketing is doing two jobs at once shaping perception early and justifying results late.”• “Most marketing arguments aren't about marketing. They're about fear.”• “Marketing is no longer transactional. It's directional.”• “Strong marketing starts to look invisible when measurement lives too late.”ResourcesAll Episodes: Think Millions PodcastQuestions or Comments: support@thynkconsultinggroup.comAlexa's Instagram: @dralexadagostinoAlexa's Website: AlexaD'Agostino.comBook a Discovery Call with Alexa: Discovery CallThynkFuel Agency: ThynkFuelMedia.com

MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: - Why the war on MQLs is misleading thousands of marketers  - How to fix your lead definitions without rebuilding your entire ops system - Why attribution isn't “garbage.” And, what metrics do CMOs actually want to see? The answer might be the ones you've been leaving out.  This episode is for Marketers who are tired of LinkedIn hot takes and want to understand what actually drives revenue.  CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Emily: LinkedIn: https://www.linkedin.com/in/emilypopson/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Sherilyn is the Founder & Global CEO of The Marketing Academy – a unique non-profit organisation dedicated to developing leadership talent in Marketing, Media&Advertising. The Marketing Academy opened in 2010, bringing together some of the world's best known & popular brands to provide world-class learning for all levels of talent from emerging leaders to CMOs. Their highly respected Scholarship and Fellowship programs are delivered in the UK, EMEA, USA, Australia & APAC.  When she gets the chance, she writes about talent development and all things ‘leadership' featuring in many articles in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, MarketingMagazine, Management Today and CMO.com. She has been frequently recognised for her work; receiving the CIM Women in Marketing 'Special Award for Contribution to Marketing', inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain, identified as one of the UK's Vision 100 by Adobe and included in AdNews Top 50 list of most powerful influencers in Australia. 

Your brand isn't losing to competitors, it's drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear.If LLMs can write what you ship in 10 seconds, why would a buyer choose you?This week, Sylvia LePoidevin delivers the reality check B2B marketers have been dodging: content volume is a commodity, brand is the moat. We dig into how AI-native teams actually work (tastemakers and operators), why “helpful” guides are table stakes, and how human stories, conviction, and point of view become the only defensible edge in a world where production is free. We also get into:Content brands > corporate blogs: Building something people follow, not just something you publish.Helpful is dead: Why every piece needs a person, a story, and a spine—or it's AI fodder.Anchors and distribution: Human-made “anchor” content, AI-powered repurposing, zero soul lost.Manifestos, not messaging decks: Founder-fueled conviction as the real brand operating system.Brand as last moat: Community, ecosystem marketing, and taste as the next-gen B2B unfair advantage.

This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO). After a year of interviews with airline CMOs, CDOs, and digital leaders in partnership with 815Labs, we wanted to switch gears and dig into a very specific subject that sits high on many airline agendas and that many of you asked us to explore in more detail. For this episode, I traveled to Budapest to sit down with David Minorics, Business Development Director at Mito Performance. Through Mito's airline-focused branch 815Labs, David has worked on numerous airline digital marketing and SEO projects and is now leading GEO pilots and initiatives for airlines and other travel brands. In this episode, we talk about: What Generative Engine Optimization (GEO) is and how it differs from traditional SEO Why GEO is about being recommended by AI, not just being found How AI-powered search synthesizes information and what query fan-out means in practice The key elements of the GEO playbook for airlines How airlines can benchmark GEO visibility and sentiment What GEO metrics and KPIs actually matter How airline marketing teams can start GEO pilot projects Early learnings from GEO pilots, including projects with airlines This episode is a practical, no-hype conversation about how AI-powered search is changing airline visibility, marketing, and digital strategy. David shares hands-on insights that make this a must-listen for airline marketers, digital teams, and anyone responsible for airline distribution and brand presence. RESOURCES: Full article with highlights and key takeaways from this episode: https://diggintravel.com/airline-generative-engine-optimization/

In this episode, we're joined by Dan Rubel, Brand & Marketing Director at Currys, one of the UK's most competitive and visible retail brands, to unpack what it really takes to lead marketing today.Dan shares why marketing is still a powerful profession, why CMOs need to drop the victim mindset, and how commercial credibility unlocks real influence. We explore what it means to move from good to great, how Currys built employee-led brand fame, and why giving teams freedom especially in social, drives relevance and results.

The way people search for businesses has fundamentally changed, and if you're still focused solely on Google SEO, you're invisible to most of your potential customers.Here's what's actually happening: Your 25-year-old customers are searching for recommendations on TikTok, not Google. Your corporate clients are asking ChatGPT for consultant recommendations instead of Googling. Your target demographic is scrolling Instagram for product reviews instead of reading search engine results.Google is no longer the only search engine that matters. In fact, it's not even the primary search engine for many demographics anymore.Welcome to the era of Search Everywhere Optimization - same acronym as traditional SEO, completely different strategy.In this episode, I break down exactly where people are actually searching and how to position your Santa Clarita business across every platform that matters: large language models like ChatGPT, Claude, Copilot, and Perplexity; social media platforms like TikTok, Instagram, YouTube, and LinkedIn; traditional search engines; and community platforms like Reddit.We cover the complete framework including AEO (Answer Engine Optimization) for getting AI systems to actually recommend your business, AIEO (Artificial Intelligence Engine Optimization) for the technical structure that makes your content retrievable, and the multi-platform content strategy that actually works without burning you out.I walk through exactly what I do when consulting with CMOs and business owners here in Santa Clarita Valley - how to audit where you're currently positioned, where your competition is showing up, where the gaps exist that you can own, and how to implement a realistic strategy that doesn't require 80 hours per week.You'll learn:Why Google's algorithm was actually protecting you (and why that era is over)The content repurposing system that makes multi-platform presence manageableWhy long-form content became MORE valuable in the AI eraHow to optimize for ChatGPT, Claude, and other LLMs to recommend youPlatform-specific strategies for TikTok, Instagram, YouTube, LinkedIn, and RedditThe paid versus organic integration that actually works90-day implementation roadmap you can start todayLocal Santa Clarita positioning advantagesThis isn't theory. This is exactly what I implement for businesses through HonorElevate, and what's working right now in Santa Clarita Valley and beyond.The businesses winning in 2025 recognize that search has fragmented across dYoutube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.

What actually drives agency growth when pipelines are noisy, buyers are skeptical, and everyone sounds the same?In this episode, Dan Englander sits down with Alex Marshall, a longtime agency growth leader with two decades of experience across holding companies and independents, to unpack what really moves the needle. They explore why trust and relevance matter more than tactics, how storytelling shows up late in the sales cycle, and why relationships compound over time even when results aren't immediate.This is a grounded conversation about growth as a discipline, not a hack. 

Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That's exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy, on the show: to tackle what may be the most complex challenge marketers face: privacy compliance at scale. Sample Page: SafeGuard Privacy Playbook Richy brings big credibility to the conversation. You’ll hear the stories of a career that included helping launch CNN.com and its digital business, co-founding the IAB, and building an advertising infrastructure still used across the industry. He likes to build things. And we’re the better for it. Because he’s THE person to help explain why privacy laws aren't just legal issues—they're structural ones. And why, if you work in marketing, advertising, media, or tech, these laws apply to you whether you realize it or not. “These laws don't care what kind of digital advertising you do. They ask one question: ‘do you have data on a consumer, and what are you doing with it?’” Richy breaks down what regulators are actually asking, why enforcement is picking up, and why brands are now responsible not only for themselves, but for their entire partner ecosystem. “Privacy doesn't have to slow growth. If you standardize it, make it auditable, and prove it once, it becomes a competitive advantage.” What I appreciate most about Richy's approach is that it's practical, and empathetic. He understands the values and the limitations of AI. He knows human attorneys need to be involved. He has made sure that SafeGuard is nimble and building systems that make compliance auditable, efficient, and—yes—actually helpful to growth, even when the rules keep changing.  We also talk about: Why inboxes listed on privacy policies are now enforcement targets How standardization saved digital advertising once before…and why it’s key to compliance now Where AI fits into privacy workflows (and where it shouldn't) Why proving compliance matters more than promising it If privacy still feels abstract or overwhelming, this conversation will give you clarity—and probably a healthy nudge to check a few things you've been meaning to look at.  Speaking of healthy, I’m so honored to have Richy on for 23 million additional reasons: he is also a founding force behind BreastCancer.org, (did we mention they are matching donations through December?) It’s now one of the most recognizable, trusted, peer-reviewed health information sites in the world. Richy put his powers to use, from grabbing the URL to creating the revenue streams that are the foundation for its viability and ability to serve more than 20 million women globally, and counting. Richy Glassberg works in a world defined by discretion and safeguards, yet remains an open book—grounded in purpose, devoted to his wife and best friend Katy, loyal to his Jack Russells, disciplined through 30 years of training in Shorin-Ryu Karate, and committed to making privacy compliance clearer, calmer, and more human. Key Moments: 00:00 – Why privacy compliance has become a business risk CMOs can't ignore 4:10 – How data privacy laws impact all forms of digital advertising 8:55 – How Richy’s sneakers explain privacy really well 12:40 – Why brands are now responsible for vendors…and their vendors' vendors 17:05 – What enforcement really looks like (and why it's accelerating) 22:30 – How standardization turns compliance into a competitive advantage 26:15 – Using AI to assist privacy teams without replacing legal judgment 30:45 – From building CNN.com to how a pixel protected Ted Turner’s business 34:50 – The origins of BreastCancer.org and why it's the work Richy’s most proud of 39:10 – Putting digital to good while keeping the open internet viable 41:55 – What’s next at SafeGuard Privacy Connect with Richy Glassberg: https://www.linkedin.com/in/richy-glassberg-49a915 Visit SafeGuard Privacy for more resources: http://www.safeguardprivacy.com Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

Watch on YouTube: https://youtu.be/tfqor_l64-M  Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are not) doing Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman  More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.  

When it comes to marketing, everyone has opinions—but few have proof. That's where Professor Byron Sharp steps in. In this episode, Drew sits down with the globally renowned marketing scientist and author of How Brands Grow to unpack what B2B marketers are getting wrong, what they should measure instead, and why focusing only on in-market buyers is a recipe for decline. Byron drops truth bombs on:   Why mental availability drives physical availability (not the other way around)  How B2B marketers are shooting themselves in the foot with fluffy brand campaigns   What to measure if you want to track real progress  Why B2B growth takes time—and how to prove it's working Plus, why CMOs should stop pretending that awareness is enough and start earning a place in buyers' brains before they're ready to buy. Whether you're defending your brand budget to a CFO, fighting for longer-term investment, or just trying to grow your share of voice without blowing it all in Q1—this episode delivers the mental fuel (and science) to make your case. To hear the rest of this CMO Huddles Bonus Huddle, visit CMO Huddles Hub on YouTube.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/   

The 2025 MacVoices Holiday Gift Gide #7 kicks off with Brittany Smith, Mike Potter, and Chuck Joiner sharing practical and fun picks. Highlights include a fandom-themed backpack, a powerful multi-port charger, compact multi-purpose cables, an iPhone mini alternative, an AI-powered webcam, and a tool for repurposing old Macs. (Part 1) MacVoices is supported by The Antigravity A1. Get off the ground like never before with the Antigravity A1. You have to see the results to believe them. Find out everything you need to know to get off the ground with Antigravity A1 — the world's first 8K 360 drone. https://www.antigravity.tech/drone/antigravity-a1/buy?utm_term=macvoices   http://traffic.libsyn.com/maclevelten/MV25314.mp3 Show Notes: Chapters: [0:00] Holiday Gift Guide setup and format [2:29] Brittany's fandom-themed backpack pick [5:32] Anker 140W multi-port travel charger [14:03] Rolling Square InCharge XS keyring cable [18:21] iPhone mini alternatives and size tradeoffs [22:02] OBSBOT Tiny 2 Lite AI webcam [29:13] Cameras and content creation discussion [29:23] Lunar Display and reusing old Macs [32:44] Closing thoughts and wrap-up Links: Brittany Smith The Jedi Order Convertible Backpack https://heroesvillains.com/products/star-wars-jedi-trekker-backpack OMRON Bronze Blood Pressure Monitor for Home Use & Upper Arm Blood Pressure Cuff https://amzn.to/457c49Y Mike Potter: Anker Laptop Charger, 140W MAX USB C Charger, 4-Port GaN and Fast Charging Power Adapter, Intuitive Touch Controls  https://amzn.to/4oXnjZW OBSBOT Tiny 2 Lite 4K Webcam for PC, AI Tracking PTZ Streaming Camera with 1/2" Sensor, Gesture Control, 60 FPS, HDR, Microphones, Web Camera https://amzn.to/3XTUhiO OBSBOT Tail 2 PTZR NDI Camera 4K@60FPS, Pro AI Tracking, 1/1.5" CMOS, 50MP, 5X Optical Zoom, 12X Hybrid Zoom, SDI/HDMI/IP/USB 3.0 Output https://amzn.to/48QZsFf Chuck Joiner Rolling Square inCharge XS - 240W 4in1 Keyring Cable | Fast Charging & Data Transfer | Universal USB C/Lightning/USB Cable with Metal Housing  https://amzn.to/3MAy9aE Luna Display 
 https://shop.astropad.com/collections/shop-astropad/products/luna-display Guests: Brittany Smith is a trained cognitive neuroscientist who provides ADD/ADHD, technology, and productivity coaching through her business, Devise and Conquer, along with companion video courses for folks with ADHD. She's also the cofounder of The ADHD Guild, a community for nerdy folks with ADHD. She, herself, is a self-designated “well-rounded geek”. She can be found on Twitter as @addliberator, on Mastodon as @addliberator@pdx.social, and on YouTube with tech tips. Michael Potter  is the Executive Producer of For Mac Eyes Only, and the organizer of the annual Macstock Conference and Expo. Mike's love-affair for all things Apple began in his Junior High's Library playing Lemonade Stand on a pair of brand new Apple ][+ computers. His penchant for Apple gear continued to be nurtured by the public school system when, in High School, he was hired as a lab supervisor to help run the Apple ][e lab for his fellow students and their Print Shop needs. Then, further still, in college he often opted to help a friend with her Computer Graphics coursework instead of focusing on his own studies, but only because it helped get him closer to the Mac-lab. Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

In this episode of The Fractional CMO Show, Casey continues the conversation with a dozen successful women from the CMOx accelerator boardroom. This is part two of a webinar series where these fractional CMOs get real about building six-figure practices on their own terms.   These aren't beginners. These are women commanding $10K+ monthly retainers, managing teams of 30+ people across multiple clients, and turning down full-time job offers even when they didn't have paying clients yet. They come from automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.   The conversation digs into pricing psychology, imposter syndrome, getting ghosted by prospects, why portfolio obsession is a waste of time, and the counterintuitive truth that higher-paying clients are actually less demanding. Casey laser coaches through some tough questions about what's really holding people back from charging what they're worth and claiming the expert position they've already earned. Key Topics Covered: -Why higher-paying clients are less demanding and require less "keyboard time" while creating bigger impact -Stop competing on price—establish your rate and find clients who pay it, not clients you have to convince -Corporate conditioning taught you the finish line always moves—fractional work means you set the standards -You're not competing with other fractionals—your success lives in relationships with 20-50 people over your lifetime -Getting ghosted isn't personal until they explicitly say no—keep following up with creative persistence -Pitch decks are overrated—sell the bespoke solution, not a menu of services -Some deals close in a day, others take a year of showing up consistently in someone's world -Who's a good fit: committed, coachable, vulnerable people willing to do the work and hear no​​​​​​​​​​​​​​​​

The 2025 MacVoices Holiday Gift Gide #7 kicks off with Brittany Smith, Mike Potter, and Chuck Joiner sharing practical and fun picks. Highlights include a fandom-themed backpack, a powerful multi-port charger, compact multi-purpose cables, an iPhone mini alternative, an AI-powered webcam, and a tool for repurposing old Macs. (Part 1) MacVoices is supported by The Antigravity A1. Get off the ground like never before with the Antigravity A1. You have to see the results to believe them. Find out everything you need to know to get off the ground with Antigravity A1 — the world's first 8K 360 drone. https://www.antigravity.tech/drone/antigravity-a1/buy?utm_term=macvoices Show Notes: Chapters: [0:00] Holiday Gift Guide setup and format [2:29] Brittany's fandom-themed backpack pick [5:32] Anker 140W multi-port travel charger [14:03] Rolling Square InCharge XS keyring cable [18:21] iPhone mini alternatives and size tradeoffs [22:02] OBSBOT Tiny 2 Lite AI webcam [29:13] Cameras and content creation discussion [29:23] Lunar Display and reusing old Macs [32:44] Closing thoughts and wrap-up Links: Brittany Smith The Jedi Order Convertible Backpack https://heroesvillains.com/products/star-wars-jedi-trekker-backpack OMRON Bronze Blood Pressure Monitor for Home Use & Upper Arm Blood Pressure Cuff https://amzn.to/457c49Y Mike Potter: Anker Laptop Charger, 140W MAX USB C Charger, 4-Port GaN and Fast Charging Power Adapter, Intuitive Touch Controls  https://amzn.to/48ONThL OBSBOT Tiny 2 Lite 4K Webcam for PC, AI Tracking PTZ Streaming Camera with 1/2" Sensor, Gesture Control, 60 FPS, HDR, Microphones, Web Camera https://amzn.to/3XTUhiO OBSBOT Tail 2 PTZR NDI Camera 4K@60FPS, Pro AI Tracking, 1/1.5" CMOS, 50MP, 5X Optical Zoom, 12X Hybrid Zoom, SDI/HDMI/IP/USB 3.0 Output https://amzn.to/48QZsFf Chuck Joiner Rolling Square inCharge XS - 240W 4in1 Keyring Cable | Fast Charging & Data Transfer | Universal USB C/Lightning/USB Cable with Metal Housing  https://amzn.to/3MAy9aE Luna Display 
https://shop.astropad.com/collections/shop-astropad/products/luna-display Guests: Brittany Smith is a trained cognitive neuroscientist who provides ADD/ADHD, technology, and productivity coaching through her business, Devise and Conquer, along with companion video courses for folks with ADHD. She's also the cofounder of The ADHD Guild, a community for nerdy folks with ADHD. She, herself, is a self-designated "well-rounded geek". She can be found on Twitter as @addliberator, on Mastodon as @addliberator@pdx.social, and on YouTube with tech tips. Michael Potter  is the Executive Producer of For Mac Eyes Only, and the organizer of the annual Macstock Conference and Expo. Mike's love-affair for all things Apple began in his Junior High's Library playing Lemonade Stand on a pair of brand new Apple ][+ computers. His penchant for Apple gear continued to be nurtured by the public school system when, in High School, he was hired as a lab supervisor to help run the Apple ][e lab for his fellow students and their Print Shop needs. Then, further still, in college he often opted to help a friend with her Computer Graphics coursework instead of focusing on his own studies, but only because it helped get him closer to the Mac-lab. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Entertainer and entrepreneur Ray J joins Dr. Christopher Hall to discuss his journey from founding Scoooty Bike seven years ago to building Raycon Global into a platinum-status company. Ray J explains how a conversation with CEO Ray Lee led him to focus on affordable premium earbuds priced at $79.99, entering the market when it was still "the wild, wild West" about four years ago. The company has achieved remarkable growth, starting with under $8 million in sales the first year, jumping to $36 million in year two, and exceeding $72 million in year three, reaching over 1 million customers in just 30 months.Ray J emphasizes his evolution as an entrepreneur, explaining how he learned that success requires hiring expert teams with strong CEOs, CFOs, and CMOs rather than relying solely on family and friends. He describes himself as "a hard worker, not a celebrity" and discusses how professional strategic marketing combined with the right team creates powerhouse companies. Beyond Raycon, Ray J promotes his upcoming VH1 show "Couples Retreat" and three shows on the Zeus network, demonstrating how he balances multiple ventures while keeping his main focus on scaling Raycon Global. His mission remains clear: provide quality products at prices everyone can afford, with Raycon offering over 10 colors and superior sound quality that competes with premium brands at a fraction of the cost.

After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet.  In today's episode, Kelly pulls back the curtain on what's changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy. You'll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale. This episode is a masterclass in: Scaling through people, not pressure Using pilot programs to test innovation responsibly Designing offers that align with mission, not just market demand Whether you lead a million-dollar business or are building toward that level, this conversation will challenge how you think about masterminds, mentorship, team development, and long-term legacy. TIMESTAMPS 01:31 – 03:45: Why evolution is non-negotiable 03:46 – 06:10: The biggest mastermind problem elite entrepreneurs face 06:11 – 08:40: Your most underused growth asset in business 08:41 – 11:15: The new Team Leaders Mastermind: COOs, CMOs & right-hand leaders 11:16 – 13:30:  Breaking founder dependency 13:31 – 15:40: Using pilot programs to innovate without overcommitting 15:41 – 17:20: Aligning new offers with mission (and when to say no) 17:21 – 18:50: What you can't see when you're inside your own business 18:51 – 21:00: How to apply these lessons to your offers + next steps RESOURCES Watch the 2–10 Million Dollar Roadmap Training: https://accelerator.virtualbusinessschool.com/info-session  Legacy Leaders Mastermind program overview & Application: https://join.thebusinessadvisory.com/join  Grab your ticket and join us at the Legacy Leaders In-Person Mstermind Retreat, happening March 10th and 11th in Boca Raton, Florida: https://advancesociety.org/2026rsvp  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.In this episode, you will learn:Why Marketing Ops leaders are well-positioned to become future CMOsHow shifting from growth-at-all-costs to profitability changes leadership prioritiesThe difference between activity reporting and outcome reportingHow data literacy and financial acumen build trust at the executive levelThis episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semrush's new AI Visibility Index, and how different AI models surface and rank content across industries. Andrew also shares why brand and digital visibility matter more than ever, the growing importance of creators in AI-driven discovery, and practical advice for CMOs trying to stay ahead as search rapidly evolves.This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.Timestamps00:00 - Intro02:08 - How disruptive is AI for search in 2026?04:19 - Is SEO dead now because of AI?08:32 - Biggest surprises from Semrush's new AI Visibility Index Report11:04 - How different AI models treat different industries13:05 - Understanding how AI ranks different sources15:48 - Why content creators are important in the age of AI search18:35 - Why you need to be failing fast in AI21:10 - Why brand matters more in the age of AI24:20 - Why digital brand visibility matters so much26:28 - Advice for CMOs for getting on top of AI for search30:21 - Is AI just making decisions for us?33:19 - Why humanity, authenticity and emotion are more important than ever36:12 - What is Semrush One?

In this episode we review a year of conversations with Frederique Covington Corbett, Marcus Collins, Ed Bell, Nicola Mendelsohn, Marcel Marcondes, Seth Godin, Leyal Eskin Yilmaz and Rory Sutherland.These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand leaders, cutting through the AI noise to focus on conviction-led leadership, intelligent human connection, and simple ideas that change behaviour. You'll hear why building AI capability and governance is urgent, but also why tech belongs in the back office while human creativity runs the front. We share how to connect customer insight to commercial reality, and why that shift turns marketing from a cost into a value engine.We dive into the channels where customers already live—messaging platforms—and explain how click-to-message journeys, verified utility updates, and AI agents on WhatsApp are transforming service and commerce globally. Real stories show the upside: faster response times, higher satisfaction, and scalable conversations that still feel personal. Then we move beyond tools to the psychology that makes any of it work. Technology amplifies an idea; it doesn't replace one. The most effective work pairs clarity and emotional intelligence, proving that a simple, useful solution beats a flashy campaign when it solves a real problem.Finally, we tackle the mindset. Choose your customers and clients with care, because those choices define your future. Lead with conviction, not convenience, even when it costs you. Make space for practical magic, the creative leaps that reconcile contradictions the spreadsheet can't. As we look ahead, think human creativity as the front office, technology as the back office, and AI as a force multiplier—not the point. If that resonates, follow the show and share this roundup with your team.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Before Wiz, Raaz was a Senior PM working on Azure at Microsoft.  AGENDA: 03:51 What No One Knows About The Early Wiz Days 09:08 Most Effective Marketing Wiz Ever Did? Lessons from it? 24:11 How Wiz Mastered Enterprise Sales and Product Development 39:12 The Value of Proof of Concept an Why Everyone Gets Them Wrong 44:23 Why The Best Leaders Give More Equity Than They Should 52:55 The Impact of COVID on Business Operations 01:01:33 What in AI is No One Talking About That Everyone Should Be? 01:07:29 Why Does Raaz Think Custom Tools Will Dominate the Enterprise?    

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupMeta's latest update wasn't just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda's smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.For CMOs optimizing Meta spend across brands or business units...30% YoY CTR lift through creative-persona alignment + fewer campaignsWhy campaign consolidation is outperforming classic testing structuresPartnership ads: how Pilothouse uses Meta's dynamic features to drive both reach + retargetingHow to rethink frequency, offer alignment, and creative iterations mid-campaignWhat MTA tools like Triple Whale unlocked when real-time tracking mattered mostWho this is for: CMOs, paid media directors, and growth leads navigating platform complexityWhat to steal:Test in your best campaign, not in isolation (if the creative is ready)Meme-style statics backed by real offers = full-funnel magicLet performance inform your campaign segmentation — not the other way aroundTimestamps:00:00 Meta's Shift Away From Traditional Testing01:08 What Actually Drove BFCM Winners02:56 Andromeda's Real Impact on Performance04:22 Why CTR Jumped During BFCM05:47 Consolidation Is Beating Fragmentation07:37 How Creative Is Fed Into Winning Campaigns11:00 Why Partnership Ads Took Off This Year23:52 The Email + Paid Connection That Mattered MostHashtags:#ecommerce #dtc #digitalmarketing #paidmedia #metads #andromeda #adcreative #performancemarketing #bfcmmarketing #q4marketing #retentionmarketing #emailmarketing #attribution #triplewhale #marketingstrategy #growthmarketing #ugcads #creatorads #partnershipads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF567Follow us on Instagram & Twitter - @dtcnewsletter

Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP's decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.Key Takeaways: The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing FailureStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Send us a textIn this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution, and why your database — not your website — may determine your competitive future.Jes explains what marketers must do now: update your content strategy, test your site with agents, fix your UX friction, and prepare your database for natural-language inputs. Essential listening for SEOs, CMOs, and local businesses navigating the next wave of digital change.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf, the challenger brand bringing new energy, creativity, and cultural relevance to a sport long seen as elitist and inaccessible. Manors believes golf is a game to be explored, not mastered, and they are reshaping the category one cinematic campaign at a time.Alex unpacks how Manors went from a small rebrand to a movement inspiring a new generation of golfers. He dives into the brand's early struggles (“the Dark Ages”), how events helped them rediscover momentum, and how the team realised that attention—not product, was their true currency. He reveals the internal creative engine behind Manors' iconic films, from Monday forensic reviews to Thursday idea punch-ups, and how viral thinking shapes every concept.The episode covers everything from the Reebok partnership (and why they avoid “brand soup”), to location-led campaigns, to how everyday golfers and celebrities ended up sharing the tee sheet at Manors events. For marketers, the message is clear: if you want to change a category, change the story people tell about it.Watch the video version of this podcast on Youtube ▶️: YT Link          

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff's last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025.  The five things they selected: #1 - The buyer's AI assistant #2 - Brand is back #3 - Unifying marketing and sales as a revenue department #4 - The rise of fractional #5 - CMOs need to be the C-suite's market analyst As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: This week's Beat newsletter Back to Brand - Rockstar CMO Blog What's Broken in GTM and How to Fix It podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Coldplay - Fix You (Official Video) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments. Hardy and Moore, now both with marketing and agency consultancy Harmonium also weigh in on the Omnicom-IPG merger and share their perspective on what agencies can deliver to clients when it comes to AI.

Restoring a 250-year-old farmhouse isn't just a renovation project. It's a blueprint for modern marketing.That's the lesson from Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare, who's spent the last five years bringing new life to a centuries-old home outside Paris. In this episode, we break down the marketing lessons hidden in his restoration journey.Together, we explore what B2B marketers can learn from blending heritage with innovation, finding creativity in constraints, and designing connected experiences where every touchpoint matters.About our guest, Jean-Christophe PitiéWith 20+ years of experience in international marketing and partner engagement, Jean-Christophe is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and to launch Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, Jean-Christophe's main mission is to drive customer demand in markets around the world, continue to grow our rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide.What B2B Companies Can Learn From the restoration of a French farmhouse:Honor your legacy while modernizing for today. Great brands, like great houses, balance tradition and innovation. Jean-Christophe explains, “I had architects who came initially, and they wanted to put glass everywhere, tear down some big stone walls, and I'm like, guys, this house has had oak beams for 250 years. I'm not gonna tear them down. I'm gonna keep them.” In B2B, the same logic applies. Your legacy, your history, and your customer trust are part of your brand's foundation. Don't tear them down for the sake of what's trendy. Blend your legacy with fresh, modern layers such as new tech, new storytelling, and new energy, without losing what made your brand distinct. That balance between the old and the new is what gives it lasting beauty and credibility.Constraints fuel creativity. Jean-Christophe says, “Sometimes the best projects come when… you have a constraint… either a location constraint or timing or budget, you get very creative to work around the constraints.” His farmhouse's three-foot-thick stone walls forced him to rethink how to add modern features, and that challenge sparked originality. In B2B, the same holds true. Limited budget? Shrinking timelines? Regulatory hurdles? These are the sparks for inventive ideas. Don't let your constraints kill creativity; let them focus it.Every touchpoint shapes the experience. When restoring a house, you have to look at the whole picture; every room, material, and detail needs to connect. Jean-Christophe shared, “It's a bit like your marketing strategy. You need to connect across channels… every touchpoint matters.” Just like a home's design must flow seamlessly from one room to the next, so should your brand experience, across your website, content, product, and sales. Inconsistent moments break trust. When every touchpoint feels connected and intentional, you turn friction into flow, and customers into believers.Quote“History is part of who we are, human beings… It's beautiful… It's like a brand. When you think about brand, you want something that's unique, differentiated, [and] people can relate to, which is so beautiful.”Time Stamps[00:55] Meet Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare[01:04] Jean-Christophe's French Farmhouse Restoration Project[04:38] Balancing Tradition and Innovation in Restoration Projects[13:56] Creative Solutions and Constraints in Restoration[21:30] Importance of Legacy[26:51] B2B Marketing Lessons from Restoring a French Farmhouse[38:30] Innovations at Content Square[43:33] Advice for CMOs on Investing in Brand[45:45] Final Thoughts and TakeawaysLinksConnect with Jean-Christophe on LinkedInLearn more about ContentsquareAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is AI ruining your marketing… or redefining it forever?Joshua Lauer believes it's doing both, and in this episode of Journey to Legacy, he breaks down exactly what you need to do about it.Josh is the founder of Lauer Creations Inc., a marketing intelligence consultancy helping $20M+ brands cut through data chaos and scale smarter. He's worked with companies like LeadPages and Drip, led SEO and analytics strategy for over 100 websites, and now advises top CMOs on how to make data actually useful.We dive deep into the AI explosion, the future of SEO in a post-Google world, and why originality and human connection will be the most valuable marketing currencies moving forward.Whether you're a founder, growth marketer, content creator, or just curious about the future of tech — this one's for you.

In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successful fractional CMO practices. This is part one of a two-part series that started when member Courtney challenged Casey's solo episode—pointing out there was a whole perspective he couldn't see. These aren't theoretical success stories. These are women pulling in $10K+ per month in recurring revenue, with at least two hitting $50,000 months in November. They come from wildly different backgrounds: automotive, financial services, SaaS, climate tech, life sciences, and consumer brands.    The group dig into what it's actually like—the double standards, the over-apologizing, the tendency to work above contract and undercharge, the corporate conditioning that taught them to fight for a seat at the table and then second-guess everything once they got there. But this isn't a grievance session. It's about what's possible on the other side: no politics, choosing your clients, charging what you're worth, and showing up as the expert you always were without making yourself smaller. Key Topics Covered: Why women undercharge and go "far above and beyond" contracts—and the conditioning behind it -The "too direct" double bind: male colleagues say it, they're leaders—you say it, you're a bitch  -Your ideas get ignored until a guy repeats them five minutes later -Why clients let fractionals challenge them but shut down internal employees saying the exact same thing -The confidence gap: men apply at 30%, women wait for 90%—time to close it -Stop apologizing for things that aren't yours -As a fractional, you get to fire bad clients and set real boundaries—something full-time never allowed

Bio Info Jarrod Lopiccolo transforms brands through creative digital performance marketing with a strong architectural background. A veteran of 40+ podcasts and 100+ speaking engagements across North America and Europe, he delivers actionable insights for audiences to implement immediately. As CoFounder and CEO of Noble Studios, Jarrod has built an international agency serving Adobe, Google, and Disney while being recognized by Inc. Magazine and Ad Age. His expertise in digital marketing strategy, leadership development, and sustainable tourism makes him ideal for shows targeting CMOs, leaders, and founders. Audiences appreciate his engaging stories, from global business building to adventures like Everest Base Camp, that illustrate practical frameworks for driving revenue and team performance. Jarrod provides strategies for optimizing business growth, building high-performing teams, and creating principle-led cultures in today's digital economy.

Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen Sarah Carusona showed up to a DTC event last year, she didn't know it would spark her first client. That client's still with her. Today she runs BA Commerce, where her team drops into brands and drives growth from the inside.For DTC founders scaling from $5M to $20M who need strategy and execution in one package.What you'll learn:Why fractional CMOs often fall short and what brands really need insteadHow to drop in a trained operator who owns growth from top to bottomThe key metrics Sarah watches before touching a budget: contribution margin, AMER, LTV, and the “organic ratio”Why most influencer budgets are broken and what happens when you tie pay to performanceHow to focus your team's time when there's no room for fluffWho this is for:Founders and growth leads who are tired of hiring gaps, agency fluff, and shiny-object distractionsWhat to steal:Rebuild your org chart around execution, not job titlesStructure your influencer deals like paid media, not PRGet obsessed with contribution margin and work backward from thereTimestamps00:00 Why micro-iterations waste ad spend02:00 Sarah's global move and early consulting leap04:00 Building BA Commerce and the growth operator model09:00 How Sarah evaluates brands and sets growth metrics12:00 Creative fatigue, Andromeda, and persona-driven ads15:00 Creator partnerships and a tiered influencer program17:00 Why organic content still drives the biggest wins19:00 Modern Meta account structure and testing philosophy21:00 The biggest mistakes high-growth brands make23:00 Why product quality drives everything in growth25:00 Attribution, incrementality, and Sarah's forecasting model27:00 How Sarah uses AI and where she draws the lineHashtags#dtcpodcast #ecommerce #dtcbrands #mediabuying #growthmarketing #metaads #ugcads #influencermarketing #digitalstrategy #founderstories #shopifybrands #emailmarketing #smsmarketing #marketingpodcast #directtoconsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Подкаст «Top Club Chart» выходит каждый понедельник.  Подпишись на нас в Apple Podcasts, Castbox и SoundStream, чтобы не пропустить новые эпизоды.  Комментарии, вопросы и пожелания отправляй на t.bodrov@europaplus.ru  Ведущий и продюсер: Тимур Бодров Саундпродюсер: Ярослав Чернобров Редактор подкаста: Екатерина Гаврюшина 1. Faithless - Insomnia (Disclosure 2025 Edit) (25 место) 2. Layton Giordani & GENESI ft. Be No Rain - Call You Back (24 место) 3. CID & Taylr Renee - Fancy $hit (23 место) 4. Sonny Fodera & D.O.D & Poppy Baskcomb - Think About Us (22 место) 5. Tiësto & FORS - Bring Me To Life (21 место) 6. R3HAB & Vion Konger - Lazers (I Can't Stop Dancing) (20 место) 7. Britney Spears - I Wanna Go (John Summit Remix) (19 место) 8. Matisse & Sadko - Higher (18 место) 9. Rezone - Vibrations (РЕЗИДЕНЦИЯ) 10. Devault - Feels Like Us (17 место) 11. SIDEPIECE - Cry For You (16 место) 12. Daft Punk - Around The World (Westend Edit) (15 место) 13. Alexander Popov & U-Jeen & Vera Novak - Toca's Miracle (14 место) 14. Fezzo - Kids (13 место) 15. Rezone, Jack Villa - Rapture (12 место) 16. ARTBAT - Dance (11 место) 17. Tiga - Bugatti (CID Remix) (10 место) 18. HUGEL & Kurd Maverick - PYHU (Put Your Hands Up) (9 место) 19. Odd Mob & OMNOM pres. HYPERBEAM - Coming Up (It's Dare) (8 место) 20. Cassian & YOTTO & Da Hool - Love Parade (7 место) 21. MEDUZA - No Sleep (6 место) 22. C-Mos – 2 Million Ways (ХИТ ВСЕХ ВРЕМЁН) 23. Jamback - Positive (5 место) 24. Prospa ft. Kosmo Kint - Love Songs (4 место) 25. Fallon - Diet Coke (3 место) 26. HUGEL & SOLTO - Jamaican (Bam Bam) (2 место) 27. James Hype feat. A.D.O.R. - Behaviour (ПЕРСПЕКТИВА) 28. Tiga vs. MEDUZA - You Gonna Want Me (I Know) (1 место)

Plenty of CMOs reach a point where the fractional model starts to look… intriguing. A little more freedom, a little less 24/7 pressure, and a whole lot of variety. In this episode, Drew brings together three former full-time CMOs who now serve as full-time fractionals: Alan Gonsenhauser (Demand Revenue), Katrina Klier (Sage Strategy Group), and Marshall Poindexter (yorCMO). They get into what it really takes to succeed in the role, from setting expectations with CEOs and boards to choosing the right clients, managing time and scope, and knowing when the fractional model fits and when it is time to move on. In this episode:  Alan builds trust fast with structured discovery across leaders and the board, using "three magic wishes" to surface priorities before acting.  Katrina ties marketing priorities to financial and board targets so strategy supports existing growth and margin commitments.  Marshall differentiates fractional work from consulting, using a simple framework and 90-day sprints to drive execution through in-house teams or agencies. Plus:  Narrowing your niche so you attract clients where you create outsized value  How to set scope, cadence, and availability so part-time does not quietly become full-time  Using process, sprints, and metrics to stay focused when new requests pop up  Planning the transition, from mentoring the incoming full-time CMO to creating a clean off-ramp Tune in if you are considering going fractional, hiring a fractional CMO, or just trying to understand how this model fits into the modern CMO career.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do you get when a former Morgan Stanley and Credit Suisse VP becomes a pioneer in AI-driven marketing? In this XTraw AI episode, host Raghu Banda sits down with Len Ward, Managing Partner at Commexis, to unpack the shift from “search and retrieve” to “solve my problem.”We explore how AI workflows are reshaping marketing, sales, and operations—and what leaders must do now to stay competitive in an AI-native world. Episode Highlights:The Marketing Revolution: Why AI is replacing “search” with “solutions” and what that means for customer engagement.AI Workflow Engineering: How smart workflows cut inefficiencies and unlock new growth pathways.Leadership Misconceptions: The biggest mistakes CEOs and CMOs make when approaching AI—and how to fix them.You can reach @ Len WardMy LinkedIn @ Raghu BandaOur Website @ XTraw AI

CMOs face fragmented marketing spend across multiple brand portfolios. Danielle Pederson, CMO of Amaze, unified five creator-focused brands under one umbrella without losing individual brand equity. She implemented a phased taxonomy approach using "by Amaze" modifiers, consolidated three separate CRMs into HubSpot, and built a scalable architecture that allows new acquisitions to integrate immediately into the unified brand system.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.Here's what we cover:05:35 Shannon shares some Creative Customer Marketing Strategies08:41 Building the Foundation for Customer Marketing11:09 The Role of Data in Customer Marketing14:00 Surprise and Delight16:49 Empowering Customers Through Recognition19:57 Segmentation and Personalization in Marketing22:33 B2B vs B2C Marketing Dynamics26:28 Why Customer Marketing is often overlooked by CMOs30:00 Customer Marketing Strategies to put in your back pocket33:17 The Role of Customer Research & Shannon's take37:12 The Impact of AI on Customer Insights50:38 Shannon asks Anna her burning questionShannon on LinkedIn: linkedin.com/in/shannonlagassehowardIntellum: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.intellum.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠One Insight

CMOs face fragmented marketing spend across multiple brand portfolios. Danielle Pederson, CMO of Amaze, unified five creator-focused brands under one umbrella without losing individual brand equity. She implemented a phased taxonomy approach using "by Amaze" modifiers, consolidated three separate CRMs into HubSpot, and built a scalable architecture that allows new acquisitions to integrate immediately into the unified brand system.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode of Sell With Authority marks an exciting milestone in our special series on trust and distrust in the agency sales process. Over the last several episodes, you've heard from agency leaders who've generously shared how they work to build trust — through their content, through the relationships they nurture, and through the way they lead their teams. For today's conversation, we're moving into the next evolution of the series. We're shifting from practice to proof. Predictive ROI and our friends at Audience Audit are partnering on a five-year longitudinal research study on trust — more specifically — how agencies can build trust faster and more efficiently with a cold audience. What makes this research unique is that we're not surveying agency professionals. Instead, we're going straight to the decision-makers — the CEOs, CMOs, and senior marketing leaders responsible for hiring, firing, and retaining agencies. We're digging into what actually drives or destroys trust inside their decision-making process. This is the kind of research that helps every agency leader understand what builds confidence with the people who ultimately control whether you get hired — and how to shorten the time it takes to get to trust. If you've been part of our community for a while, you know research has always been one of the cornerstones of how we build trust at scale — long before a first meeting ever happens. That brings us to today's special guest expert: Susan Baier, CEO and Founder of Audience Audit. Susan has helped organizations and agencies uncover the motivations, beliefs, and behaviors that drive audience decisions for more than 30 years. Her team specializes in attitudinal segmentation — the kind of research that reveals why people think the way they do, not just what they do. Her insights have helped countless agencies sharpen their positioning, elevate their thought leadership, and build deeper trust. Hannah Roth — Predictive's Director of Strategy and our resident Mad Scientist — is joining me as co-host today. She works with our clients to build systems that earn trust at scale, and she leads the experiments and research inside our Predictive Lab. This five-year study is a collaboration between Hannah, Susan, and our teams. What you will learn in this episode:  Why trust is the missing link in most biz dev strategies — and where it actually leaks out of your sales pipeline How attitudinal segmentation flips the script on research and moves you from "just data" to true thought leadership Why the majority of decision makers assume businesses are lying to them from the get-go Why a five-year longitudinal study gives you an unfair advantage — and what trends you should be watching How behavioral science plus data creates moments of "you just get me" with cold prospects What you can START doing today to build trust at scale and shorten the sales cycle with well-prepared, ready-to-buy clients Resources: Website: audienceaudit.com LinkedIn Personal: https://www.linkedin.com/in/susanbaieraz/ LinkedIn Business: https://www.linkedin.com/company/audience-audit-inc./

If your 2026 budget is starting to feel like a no-win puzzle—flat headcount, higher growth expectations, fewer resources—this episode is for you. Craig Moore of Forrester joins Drew to reveal the budgeting mistakes too many B2B CMOs are still making—and what to do instead.  From rethinking budget architecture to organizing around business outcomes, Craig shares the frameworks that enable CMOs to go beyond justifying their spend—and start leading the strategic conversation with CEOs, CFOs, and CROs.  Get ready to challenge your assumptions, realign your org, and turn your budget into a true lever for growth.  In this episode:  The big 3 budgeting mistakes CMOs make  Why campaign-based budgeting unlocks strategy  Areas of volatility in 2026  AI's Role in Budget Planning  This is just the first half of one of CMO Huddles monthly Bonus Huddles with B2B marketing strategists. To hear the rest of the conversation with Craig, visit CMO Huddles Hub on YouTube.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode of The Fractional CMO Show, Casey Stanton breaks down exactly why deals fall apart—and why most of the time, it's not about you. Drawing from Eugene Schwartz's Breakthrough Advertising, Casey walks through the stages of prospect awareness and reveals the harsh truth: 20% of deals will never close, 20% are laydowns, and 60% require serious follow-up. He shares real stories from the field—prospects who ghosted after great calls, a doctor who chose a $500 AI tool over a fractional CMO, and deals that stalled despite perfect chemistry.   Casey gets into the psychology of the sale: problem awareness, motivation, timing, and budget—and how to know when a "no" has nothing to do with your skills. He shares his own low points, like selling his car the day before a payment was due while rebuilding his business, and explains how staying steady and relentless—even when desperate—is what separates fractional CMOs who thrive from those who struggle. Key Topics Covered: -The stages of prospect awareness and why deals die before you pitch -Problem-aware but unmotivated prospects—and when to let them go -Why your pricing conversation should end with "that makes sense" -Getting to yes or no: why "maybe" and ghosting kill your pipeline -Staying steady and relentless even when you need the sale​​​​​​​​​​​​​​​​

Peter Hinssen has spent his career helping leaders make sense of a world that refuses to slow down. A technologist, bestselling author, and keynote speaker, Peter has advised companies like Apple, Amazon, and Google on how to thrive in what he calls the "never normal" a new era defined by nonstop disruption and exponential change.   In this episode, Peter shares what CMOs must do to successfully lead in a world of constant acceleration, the power of "day after tomorrow" thinking for your business, and why failing fast has quietly become one of the biggest competitive advantages in modern marketing. What you'll learn in this episode: Peter's three keys for leaders facing uncertainty Why Peter is a pathological optimist as a technologist Why AI isn't a real threat to ad agencies The harm "tomorrow thinking" is causing business leaders How to exercise "day-after-tomorrow" thinking How you can use uncertainty to your advantage Why organizations should shift from a scalable execution model to a scalable learning one How leaders can give their teams courage facing the never-normal climate Resources:   Connect with Peter on LinkedIn Learn more about Peter on his website  Find more on his latest book, The Uncertainty Principle Get your hands on his survival guide for the never-normal, The Day After Tomorrow  Why you should be an optimist in the face of massive technological change from one of Peter's biggest influences, Hans Rosling and his book Factfulness See a less optimistic view on the digital world by Cory Doctorow with his book Enshittification   

In this Real Estate Rundown, Owen and Ted break down the marketing lessons they pulled from their fast-paced interview with Omaha marketer and former radio personality Matt Tompkins. They dig into why most agents and investors are wasting time on social platforms their actual customers never see, and why your Google Business Profile might secretly be the most valuable “social feed” you own. You'll hear how Matt thinks about choosing the right marketing channels, what to watch for so you don't get ripped off by a marketing agency, and how fractional CMOs can give you pro-level results without hiring in-house.The guys also swap stories from the trenches—city inspections, cursed/skunked units, slow-bleed project delays, and the mental chaos that comes with leveling up into new asset classes and big developments. It's a mix of practical marketing strategy, real-world development headaches, and honest talk about staying (somewhat) sane as an entrepreneur.After you listen, go update your Google Business Profile with fresh photos and posts, then share this episode with another entrepreneur who's drowning in marketing “busy work” and needs a clearer game plan. And if this episode helps you, leave Owen and Ted a 5-star review so more investors can find the show. You can Join the Omaha REIA - https://omahareia.com/join-todayOmaha REIA on Facebook - https://www.facebook.com/groups/OmahaREIACheck out the National REIA - https://nationalreia.org/ Find Ted Kaasch at www.tedkaasch.com Owen Dashner on Facebook https://www.facebook.com/owen.dashner Instagram - https://www.instagram.com/odawg2424/ Red Ladder Property Solutions - www.sellmyhouseinomahafast.com Liquid Lending Solutions - www.liquidlendingsolutions.com Owen's Blogs - www.otowninvestor.com www.reiquicktips.com Propstream - https://trial.propstreampro.com/reianebraska/Timber Creek Virtual - https://timbercreekvirtual.com/services/MagicDoor - https://magicdoor.com/reia/...

Ross welcomes Gaetano DiNardi, growth advisor and B2B SaaS strategist, to unpack the brutal questions CEOs are suddenly firing at their SEO teams in the AI era: traffic is flat or down, attribution is messy, LLM dashboards look scary, and everyone wants to know if SEO is still “working.” They dig into why traffic is no longer the primary health metric, how AI Overviews and LLMs are breaking the old “rank → CTR → traffic → leads → revenue” equation, and why CMOs should obsess less over sessions and more over demo requests, pipeline, deal size, and overall organic channel performance. Gaetano shares how he's reframing SEO for mid-market B2B SaaS: shifting from decaying top-of-funnel content to bottom-of-funnel “money pages,” optimizing for LLM citations and “money prompts,” and using concepts like “crash-the-party” comparison pages to win high-intent demand across both Google and AI platforms. They also break down why LLM prompt tracking is the new rank tracking (with all the same pitfalls), how AI platform traffic actually converts compared to Google, what “dark funnel SEO” looks like in practice, and why Gaetano thinks classic TOFU SEO might effectively go to zero while brand, data studies, and opinionated thought leadership pick up the slack. Show Notes0:08 – Gaetano returns & why last year's SEO playbook no longer works1:17 – CEOs' top question: “Traffic is down… is SEO still working?”2:17 – Why B2B SaaS is feeling the decline hardest3:16 – The old rank → CTR → traffic → revenue model is broken5:46 – Top-of-funnel content is collapsing (and why TOFU is “dead-ish”)6:13 – The shift to bottom-funnel: BOFU keywords, low volume, high intent7:11 – Flat traffic + rising revenue: the new SEO success story8:01 – What LLMs cite: comparisons, “best X” lists, crash-the-party pages8:38 – Crash-the-party SEO explained in 15 seconds13:21 – LLM prompt dashboards are misleading your executives15:53 – Branded vs. non-branded LLM prompts: why you MUST separate them18:06 – Build a tight list of “money prompts,” not 500 random ones20:06 – Why AI platforms show higher conversion rates than Google22:10 – Dark-funnel behavior: LLM → Google → homepage → convert 24:08 – Google leads have FAR larger deal sizes than AI leads27:35 – SEO attribution is officially “cooked” in the AI era29:27 – Traffic flat, pipeline up 3×: examples from real clients31:25 – Use top-10 stability to prove AI Overviews stole your clicks34:47 – Search is becoming BOFU-first — what that means35:34 – LLM citations as the new leading indicator for SEO39:00 – Exploding topics = more LLM citations due to low consensus41:22 – Engagement validates information gain (why POV content wins)47:20 – What happens to TOFU SEO? (Short answer: it shrinks massively) 48:49 – Why TOFU may survive only for authority, clustering, and links  Gaetano on LinkedIn: https://www.linkedin.com/in/officialg/ Tough Questions CEOs Are Asking About AI SEO: https://docs.google.com/document/d/1T_IQXUCXBQtFcLekVFwqv23y8ViuRFJKBIRtn4wcImQ/edit?usp=sharing Does traffic from AI platforms convert “better” than Google search traffic?: https://marketingadvice.substack.com/p/869517ce-4629-429f-addd-518d9342cdff CMOs are frantically asking “what's our Reddit strategy?: https://marketingadvice.substack.com/p/cmos-are-frantically-asking-whats LLM prompt tracking is the new rank tracking: https://www.linkedin.com/posts/officialg_llm-prompt-monitoring-is-quickly-becoming-activity-737 7069814458097664-KLyi/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAj OemoBsmGgXOOcFpcwGVG1B7IlDCvf8io Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Behind every well-known tech company is a leader navigating pressure, uncertainty, and constant change. That's what makes this conversation with Wade Foster — Co-Founder and CEO of Zapier — stand out.Wade doesn't show up with clichés or polished CEO lines. He talks about the decisions that actually shape a $5B company: how he manages his time, how he thinks about hiring and org structure, what AI really means for Zapier, and why leadership gets harder — not easier — as the company scales.This is one of those episodes you watch if you care about real leadership, decision-making under pressure, and what it takes to build a product people depend on every day. It's grounded, tactical, and surprisingly honest.

Marketing without strategy is just noise. Sara Nay, CEO of Duct Tape Marketing, shares how small business owners can align their goals, team, and message to scale smartly and sustainably. Learn how strategy-first thinking can drive real growth and lasting impact.

Hiring the wrong marketing leader can quietly destroy franchise growth. In this episode, Erik Van Horn and Aren Johnstone break down why CMOs from outside franchising—especially those coming from e-commerce or big-brand backgrounds—struggle and often fail inside franchise systems.   They reveal why franchising operates more like a political system than a corporation, how franchisees hold real power, why innovation gets blocked, and the cultural mistakes that erode trust.   If you're scaling or building a franchise, this episode will save you years of painful hiring mistakes.   Timestamps: 00:00 — Why outside marketers fail inside franchise systems 02:17 — AI, prep, and Aren's approach to productive conversations 04:28 — Inside vs outside franchising: the hiring dilemma 07:29 — How Franchise Ramp stays franchisee-first 09:42 — Why top-tier vendors avoid emerging brands 13:09 — Big-budget marketers vs the reality of franchising 17:39 — Why inside hires get stale & outside hires hit walls 23:09 — The political structure of franchising 30:48 — Managing difficult franchisees while protecting culture 41:41 — The winning hiring formula Aren recommends   Learn more about Franchise Ramp here: https://franchiseramp.com/   Connect with Erik Van Horn:

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for your career than trying for "the next job." Tune in to hear questions marketers should ask in an interview and a great behind the scenes story from SNL Season 18. **What HR Really Thinks About Marketing — Evan Wittenberg (CPO) on CMO Confidential**Four-time Chief People Officer Evan Wittenberg sits down with host Mike Linton to unpack the real relationship between HR and Marketing: decision rights, how DEI evolves, AI's impact on entry-level careers, why hybrid work threatens apprenticeship, and what great CMOs do differently at the exec table. Evan also shares hiring signals (what CPOs look for now), the right way to use engagement surveys, and a live-from-8H SNL story you won't forget. **Guest:** Evan Wittenberg — CPO (VuMedi; ex-Box, Ancestry, Pivot Bio; Google/Wharton leadership)**Host:** Mike Linton — former CMO (Best Buy, eBay, Farmers), CRO (Ancestry)**Chapters**00:00 – Welcome + sponsor message (Typeface)02:00 – Evan's background and today's HR reality03:30 – “Seat at the table” meets burnout and intractable problems04:40 – Inside the COVID pivot: who owned it and why HR took point06:10 – Should HR own cross-functional crises? Coordination vs. ownership07:10 – HR ↔ Marketing parallels: everyone has an opinion, few have the brief09:00 – Sponsor break (Typeface)10:00 – DEI after the backlash: belonging, equity, and business need11:30 – Pay parity and what still isn't fixed12:00 – AI's real risk: erasing entry-level ladders and craft-building13:30 – Hybrid work, lost apprenticeship, and how leaders must respond15:10 – “People are our #1 asset” (or not): how to actually tell16:10 – HR nirvana: solutions that serve both the company and the person18:00 – How HR sees Marketing: service vs. business driver21:10 – What great CMOs do: range (data ↔ creative) and business framing22:40 – At the exec table: problem → data → options → choice → execution24:20 – The higher burden of proof for HR and Marketing24:40 – Should Marketing have a dedicated HR/People partner?26:10 – What CPOs now screen for: learning agility28:00 – AI fluency: no tourists, hands-on only29:10 – Real collaboration vs. heroics and end-runs30:40 – Due diligence for candidates: decision rights & cross-functional buy-in33:00 – Extra interview questions worth asking (on both sides)34:10 – SNL cold open rescue: the Rob Schneider story38:30 – Career advice: do the job you have at 120%40:00 – Sponsor close + sign-offCMO Confidential, Mike Linton, Evan Wittenberg, Chief People Officer, CPO, HR strategy, Marketing leadership, DEI, diversity equity inclusion, belonging, employee engagement, pay parity, hybrid work, return to office, mentorship, apprenticeship, AI in HR, AI in marketing, entry-level jobs, recruiting, learning agility, collaboration, decision rights, org design, people partner, HRBP, Box, Ancestry, Pivot Bio, Vmed, Google leadership, Wharton, SNL story, Rob Schneider, executive team, business outcomes, brand vs performance, Typeface, marketing operations, C-suite leadership, career adviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack' marketer, and what skills are becoming non-negotiable in an AI-driven world.To help me discuss this topic, I'd like to welcome, Elizabeth Maxson, CMO at Contentful. About Elizabeth Maxson Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world. Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences. Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy, drove end-to-end marketing initiatives, and spearheaded strategic technology partnerships, launching critical relationships with industry giants such as AWS, Google, Alibaba, Apple, and many others. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition. She holds a BAA in Facility Management and Marketing from Central Michigan University. ,Yes,This will be completed shortly Elizabeth Maxson on LinkedIn: https://www.linkedin.com/in/emaxson/ Resources Contentful: contentful.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, conducted a new study, When Machines Make Marketers More Human, challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. They surveyed 425 marketing decision makers, including 103 CMOs, across industries, company sizes, and regions to show how forward-thinking marketing leaders are incorporating AI into their critical infrastructure. Get the report hereConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company