Podcasts about Marketing

Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith.Guest: Mari Smith | Show Notes: socialmediaexaminer.com/704Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Skip Wilson's journey in advertising began at age 16 as a copywriter. Over the years, he founded his own web design business before his career took a pivotal turn at iHeartMedia, where he served as Vice President of Digital Media for over a decade. He then created DRAFT Media Partners, an advertising execution company serving over a hundred clients. A bestselling author and host of "The Advertising Podcast," Skip's company has won two consecutive "Best Marketing Software Developer" awards. Connect with Skip here:https://www.linkedin.com/in/skipwilson/https://www.facebook.com/draftadvertisingtechnologyhttps://www.instagram.com/draftadvertising/https://draftmediapartners.com/

We love having the smart, funny and incredible Head of Marketing for eTail back on the show, Lena Moriarty! Summer and Scott had so much fun going through the big Palm Springs show coming soon February 23-26! We walk through some of the big name brands and people who are going to be there along with the amazing content and good vibes of the show! Some exciting new things are happening this show! Hear about them all and how Always Off Brand is going to share the stage along with Scotty O. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Lena Moriarty LinkedIn: https://www.linkedin.com/in/lenamoriarty/ eTail Palm Springs - https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

If you've ever stared at a blank Instagram screen for 20 minutes or broken your "I'll be consistent this week" promise by Wednesday... this one's for you.In this episode, we're covering:Why consistency feels exhausting (hint: it's not you, it's decision fatigue)The difference between "trying everything" and actually having a strategyWhat real momentum looks like—and why most photographers quit right before it hitsWhy good marketing should feel boring (yes, really)The truth? You don't have a personal problem. You don't lack some secret marketing skill. You just need a system.Stop white-knuckling your way through content creation. Let's make marketing feel easy, predictable, and dare I say... boring in the best way possible.Ready to build a marketing system that actually works? Check out the Market Like a TOG membership at brookjefferson.com/membership Grab what you need!

Live from the NTL Summit in Miami, Elesha Aflalo of Go Referral Agent shares how values-driven marketing is shaping outcomes in the legal industry—especially in Social Security Disability. Drawing on her experience working with brands like Disney and Netflix, she explains how she vets attorney partners, builds compliant campaigns, and prioritizes impact over volume. Elesha also reflects on goal setting, team mentorship, and how creating space for a bigger vision leads to better results—for both firms and the people they serve.

Watch the YouTube version of this episode HEREAre you a law firm owner looking to create an internship program? In this episode of the Maximum Lawyer Podcast, Adam Rossen - a lawyer who founded his firm in 2008—shares the 15-year journey of developing a robust law firm internship program. The episode highlights lessons learned, the importance of mentorship, community impact, and practical advice for building effective internship programs, especially in the legal field. Having a solid internship program can really make your law firm stand out and be something to use to attract and retain new talent. Adam speaks to some of the key things to have when formalizing a program. One thing to incorporate is speakers. This will create a real world experience for interns who can learn from the best. Adam had some judges speak to his summer interns this past year. Another component is having a summer book club which makes the program more formal and curriculum based. His students read a book on the federal criminal justice system, written by a judge.Adam and Tyson chat about how to recruit for an internship program. One thing a firm can do is create some marketing materials to promote the firm. If you have a good relationship with colleges and universities in your city, you can connect with them to help promote the program to their students. Something to consider, which is something Adam has done in his firm, is connect with criminal justice organizations to help recruit individuals who don't have a background in law to intern at the firm. These can be individuals who are looking for a change in career or who have been in contact with the law and want to work in the field.Listen in to learn more about creating a robust internship program!4:04 Growth and Speaking to Students10:18 Formalizing A Program14:06 Program Structure & Recruitment 17:28 Advice for Starting an Internship Program20:27 Long-Term Impact & Networking Connect with Adam:Website  Tune in to today's episode and checkout the full show notes here. 

COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you're ready to sell. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of the Clear Admit MBA Admissions Podcast, we begin at a crossroads: the point many professionals quietly reach—the moment where experience alone no longer feels like enough, and the question becomes not whether you can keep succeeding, but how you want to grow next. To tackle this challenge, host Graham Richmond welcomes special guest Keith Niedermeier, a Clinical Professor of Marketing at the Indiana Kelley School of Business. In this episode, Keith discusses the value of leadership development as a differentiator; how the MBA experience equips business leaders with relevant skills; the influence of the MBA community; how the MBA expands students' exposure to industries, roles, and employers; and more about how the MBA can shape not just what you do next, but how you think and lead over the long run.

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus integration strategies that keep all creative collaboration within a single platform to prevent conflicting feedback loops.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I've been thinking a lot about why marketing feels hard, even for photographers who are incredibly talented at what they do.So many of my clients are amazing photographers. They're skilled, experienced, and really good at their jobs… and yet marketing still feels uncomfortable or frustrating.And the more I've sat with that, the more I've realized: if marketing feels hard for you, that actually makes a lot of sense.In this episode, we're not talking about hacks, trends, or quick fixes. Instead, I'm offering a reframe that I hope feels grounding, especially if you've ever felt like you're “failing” at marketing or stuck in perfectionism.We're talking about why marketing is one of the only skills in your business that requires visibility before mastery and how that reality creates so much tension for photographers who are used to being experts.In this episode, I'm breaking down why marketing feels so uncomfortable, how to detach your self-worth from your results, and how to start approaching your content as data instead of a performance.We're talking:Why marketing feels harder than photography, editing, or workflowsThe difference between private practice vs. public learningWhy marketing requires visibility before masteryHow perfectionism keeps photographers stuck and hiddenWhy marketing should be treated as an experiment, not a verdictThe real order of growth: action → data → refinementHow confidence in marketing is built after you start, not beforeIf marketing has ever felt like a public rough draft, or you've caught yourself thinking “once I feel more confident, I'll post,” this episode is for you. Listen in for a mindset shift that will help marketing feel lighter and a lot more sustainable in 2026.Links & Resources

Hey Winner, If you've ever felt like marketing is demanding more than you actually have to give, this conversation will feel like a breath of fresh air. In this episode, I'm sitting down with Stefanie Gass, Christian business coach, podcast host, and seven-figure CEO, to talk about what sustainable growth actually looks like. Stefanie shares her Focus 4 Method for Scaling and why doing less, with more intention, is often the fastest path forward. We talk about podcasting as a long-term growth strategy, creating offers that truly serve your people, and building marketing clarity without living on social media. If you want your business to support your life, not compete with it, this episode is for you. This conversation is especially helpful for entrepreneurs who want to grow with peace, protect their capacity, and keep God, family, and freedom at the center of their business. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Why podcasting is one of the most sustainable long-form marketing strategies for long-term growth How to create a clear, targeted offer that connects with the right people and actually sells How to simplify your marketing and generate more leads by building everything around one core piece of content   LINKS MENTIONED IN EPISODE:

In this episode of The Retreat Leaders Podcast, Shannon sits down with Dan Berger to talk about something the retreat industry doesn't discuss nearly enough: belonging. Dan shares his personal journey—from selling his event-planning software company for $100M, to grappling with his own sense of belonging, to ultimately creating Assemble Boise, a retreat and gathering space intentionally designed for human connection. Together, Shannon and Dan dive into: Why men are facing a serious belonging and mental health crisis How retreats can act as temporary communities that create lasting impact Why small, intimate spaces outperform big, flashy experiences How retreat leaders can design environments that feel safe, connective, and meaningful And why belonging—not content—is what people are actually paying for This is a grounded, honest conversation about the responsibility retreat leaders hold and the opportunity they have to create spaces that genuinely change lives.   What You'll Learn in This Episode Why people aren't craving more content—they're craving connection How Dan's "belonging tank" framework applies directly to retreat design The four belonging personas every retreat leader should understand Why men's retreats and men's groups are more needed now than ever How intentional hospitality creates trust, safety, and transformation What post-COVID human connection really looks like (and why retreats are booming)   Notable Concepts Discussed The "Belonging Crisis," especially among men Retreats as containers for community, not just experiences Small-group power vs. large-scale events Ethical considerations around AI and preserving human-made experiences Designing spaces that do the emotional work before the programming begins Email Dan to get a free copy of his book, or to book his amazing retreat center and get a 3rd night free: dan@assemblehospitality.com Buy Dan's Book here: https://amzn.to/4qvuyts  About Dan Berger Dan J. Berger is the author of The Quest: The Definitive Guide to Finding Belonging, and the CEO of Assemble Hospitality Group. He previously sold his SaaS company, Social Tables, for $100M. He lives in Boise, ID with his wife and daughter.   Connect with Dan here: https://assembleboise.com/    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Dan's Background and Journey (00:01:22) Dan shares his personal history, adoption, move from Israel, hospitality career, and founding a software company. Writing the Book on Belonging (00:02:01) Dan discusses writing his book about belonging and its self-help/academic approach. Importance of Belonging in Retreats (00:03:01) Shannon and Dan explore why belonging is central to retreats and how retreats foster community. Men's Groups and Community Building (00:04:10) Dan describes his men's group, its structure, and how it builds ongoing relationships. Men's Belonging Crisis (00:05:53) Dan addresses the challenges men face with belonging, emotional expression, and the need for safe spaces. Retreats as Solutions for Men (00:08:13) Discussion on how retreats can help men, and Dan's hesitation about hosting men's retreats. Benefits of Extended Retreats (00:09:10) Shannon explains the deeper impact of multi-day retreats versus short meetings. Belonging Frameworks for Retreats (00:09:48) Dan introduces two frameworks from his book: the "belonging tank" and four belonging personas. Book Offer and Belonging Differences (00:12:09) Dan offers a free book to listeners and discusses gender differences in belonging. Motivation for Opening a Retreat Center (00:13:59) Dan explains his shift from corporate retreats to opening a dedicated retreat facility. Design and Features of The Symbol Boise (00:17:25) Dan details the layout, amenities, and unique aspects of his Boise retreat center. Transparency and Marketing for Retreat Leaders (00:18:40) Shannon praises the clarity and marketing of Dan's facility for retreat organizers. Special Offer for Retreat Leaders (00:19:41) Dan shares a booking discount and explains the profitability and versatility of his space. Closing and Resources (00:21:00) Shannon wraps up, shares links to Dan's resources, and thanks him for joining.

Your Gen Z strategy is putting your organization's growth at risk. New research from Primax, shows that only 12 percent of Gen Z consider a community or regional bank their primary financial institution. Will these Gen Z consumers move their parents' relationship out of your institution? By 2035, Gen Z will be the largest and wealthiest generation in history. And 72 percent say they face financial challenges unlike those of any other generation. They're seeking a financial partner who understands their reality far beyond a simple transaction. The bottom line is that customer loyalty is thin, opening accounts at new institutions is easy, and growth is no longer guaranteed. Today on Banking Transformed, I'm joined by Carrie Stapp, Vice President of Marketing at Primax. We're unpacking what the Banking in Focus research report reveals about what's broken in how banks approach Gen Z – and what you need to fix now before future growth moves elsewhere. This episode of Banking Transformed is sponsored by Primax Primax provides banks with payment processing services and an expansive array of value-added technology and solutions. Primax's customizable solutions, including risk management, mobile and online card management, data and analytics, loyalty programs, marketing, strategic consulting, delinquency management and contact center services, help banks profitably grow their portfolios and deliver an unparalleled experience to their accountholders. With a longstanding commitment to service excellence, Primax has been designing and providing support services for banks throughout the U.S. and the Caribbean for over 40 years. For more information, visit www.primax.us.

Guilherme Ramos, assistant professor of marketing at Rochester Institute of Technology, and Larissa Elmor, PhD student at FGV Brazilian School of Public and Business Administration and visiting scholar at Imperial College Business School, discuss their research published in the International Journal of Research in Marketing. Their study of nearly 8,000 consumers across three countries examines the gap between what shoppers say they value and what they actually consider when making purchases. The conversation explores why sustainability rarely comes to mind during shopping decisions and what businesses can do to bridge this attitude-behavior gap through cognitive accessibility and contextual salience.

Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads the industry's first GEO testing platform for enterprise retailers, helping companies like major e-commerce and travel brands navigate AI-powered discovery channels. The discussion covers SearchPilot's multimetrics testing framework that measures performance across Google, ChatGPT, and other LLMs simultaneously, plus their breakthrough approach to "dark traffic" analysis that identifies AI-driven referrals previously categorized as direct visits.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thu, 05 Feb 2026 11:45:00 GMT http://relay.fm/tc/131 http://relay.fm/tc/131 Dan Provost, Tom Gerhardt, and Myke Hurley Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts. Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts. clean 2664 Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts. Links and Show Notes: Support Thoroughly Considered with a Relay Membership Limited Edition 018 – Studio Neat Craighill on Instagram BBC Radio 4 - Desert Island Discs, Sir Jony Ive, designer

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how emotions, even ones unrelated to purchasing decisions, shape what people are willing to spend. They reveal that disgust suppresses value across the board, while sadness increases openness to new products by motivating a desire for change. Topics covered:   [01:00] "Heart Strings and Purse Strings: Carryover Effects of Emotions on Economic Decisions"[02:00] How disgust, sadness, and neutrality shift buying behavior[03:00] The endowment effect and emotional influence[05:00] Why specificity matters more than positive or negative[06:00] Disgust in advertising: effective or repellent?[08:00] Can annoyance drive brand recall?  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lerner, J. S., Small, D. A., & Loewenstein, G. (2004). Heart strings and purse strings: Carryover effects of emotions on economic decisions. Psychological Science, 15(5), 337–341.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Matt is joined by World Bass Enterprises Owner and CEO, Brian Bird, along with WBE Associate VP, Stephen Bird, and WBE VP of Marketing, Dalton Smith to talk about the recent announcement of "The Champions" tournament featuring a $3 million purse that includes a 1st place price of $1.25 million. Check out World Bass Enterprises website here: https://worldbassenterprises.com/

In this episode of The Russell Brunson Show, everything clicks into place. This is the moment where belief turns into inevitability. After a week of learning funnels, sales, leverage, and speed, today's focus is on what actually determines whether this time will be different - and why so many smart, capable people get stuck right before the breakthrough. This session isn't about tactics alone; it's about identity, commitment, and making the shift from “trying” to deciding. McCall, Kathryn, and I walk you through the six missing keys that stop people from ever reaching their first One Comma Club milestone - and how to remove each one for good. From choosing the right long-term path, to becoming resourceful instead of resource-limited, to selling quietly when you need camouflage, this episode is designed to remove every remaining excuse. We also dive deep into courage - those critical 20 seconds that separate people who talk about success from people who create it - and why community is the final force that makes momentum unstoppable. Key Highlights: ◼️The three paths to scaling your funnel skills - and how to choose the one that fits your life and goals ◼️Why resourcefulness, not resources, is the real unlock to funding your next move ◼️How to sell and land clients privately through DMs when you need discretion or confidence ◼️The power of “20 seconds of insane courage” and why hesitation is more dangerous than failure ◼️How commitment and community turn belief into inevitable results This episode is where everything gets cemented. You're no longer wondering if funnels, selling, or business can work for you - you're deciding that they will. When the compass is clear, the excuses are gone, and the courage is activated, momentum becomes unavoidable. This is the point where success stops being a hope and starts becoming a process you can't unsee. ◼️⁠https://onecommaclub.com⁠ ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it really mean to give without keeping score? Brad Feld has built a career by answering that question differently than almost anyone in venture capital.In this episode of Remarkable People, Guy Kawasaki sits down with Brad to unpack the philosophy behind his new book Give First, a mindset that has shaped startup communities, mentorship culture, and long-term trust across the tech world. Brad explains why generosity isn't naïve, why mentorship works best when it becomes a peer relationship, and how founders can build enduring success without transactional thinking.This conversation challenges many of Silicon Valley's most sacred assumptions—and replaces them with something more human.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode is a real estate conversation with one of the most impressive young agents in the business. Cooper Murphy is 23 years old and closed 58 deals in his first full year as a real estate agent in 2025 — in a market where most people say it's “too hard to sell.” We break down exactly how he did it. We discuss what real work looks like day-to-day, why intention matters more than scripts, and how creating real value is the fastest way to build referrals and momentum. Cooper walks through his daily schedule, how many hours he's actually working, how he structures his calls and follow-ups, and why consistency beats talent every time. We also get into:Why networking works when it's done with the right intentionHow one great deal can turn into 10–15 moreThe difference between buyers and listings and where Cooper focused earlyWhy working with people your own age can compound long-termHow to think about lifetime client value instead of quick winsCreative financing and subject-to strategies and why they matter in this marketHow to analyze worst-case scenarios so you don't over-leverageWhy content and deal-sharing builds trust faster than traditional marketingThis episode is a blueprint for young agents, new agents, and anyone who wants to build a real estate business that compounds instead of burns out.

We're living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week's episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he's helping redefine how one of the world's largest travel platforms shows up in AI-powered search and discovery.Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you're a CMO wondering what to focus on now, this conversation is a strong place to start.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every advisor wants more referrals, but very few have built a business that consistently earns them.In this conversation, I sat down with Duncan MacPherson to unpack what actually makes an advisory firm referable. Duncan is the founder of Pareto Systems and one of the most respected coaches in financial services, with nearly 30 years spent working alongside top advisory firms. He explains why the advisors who scale fastest stop pitching products, start positioning a clear planning process, and build businesses that get found instead of chased.3 of the biggest insights from Duncan MacPherson…#1.) Advisors Don't Need More Referrals, They Need to Be ReferableMost advisors focus on asking for referrals, but Duncan explains why that actually creates friction. The real breakthrough happens when clients clearly understand (and can easily explain) what makes your process different. #2.) The Best Advisors Don't Sell Products, They Position Their ProcessThe biggest shift in financial services isn't technology, it's philosophy. The most successful advisors have moved on from pitching products by effectively using branding and clearly articulating a proprietary process, creating deeper engagement, stronger loyalty, and a business that scales without becoming more complicated.#3.) A Business That Depends on You Is a Business That Limits YouOne of the clearest signals of a healthy business is whether it can operate without the founder's constant presence. Duncan explains why documenting intellectual property, empowering teams, and depersonalizing the business isn't about ego—it's about freedom, sustainability, and enterprise value. SHOW NOTEShttps://bradleyjohnson.com/154FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP02255163072See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest this week is a former Pro Snowboarder who went on to work for many great brands, building an incredible career in an industry that's given him so much over the past 30+ years.From Marketing and Athlete Manager at Quiksilver in the late '90s, to roles with Dickies, DragonFly, Utopia Optics, and Alstyle Apparel. He's been responsible for managing marketing budgets, executing campaigns, producing catalogs, athlete photo shoots, creating website and social media content, writing press releases, running trade shows, and events.For the last 15 years, he's been at Mountain High Ski Resort, applying all of those skills and then adding snow park building, live events production, private and commercial on-hill film shoots,  and managing partnerships with some of the biggest brands in the industry.We're excited to hear about his journey and the revival of one of the most iconic crossover athlete events for surfers and snowboarders, the H2O Winter Classic.We welcome to the show Mr. Todd  Proffit.

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.  TackleboxSoona

Feel like you have too much to do in too little time for your business? In this short 5-minute marketing tip, I give you 3 ways to multitask your marketing. I practice what I preach and am folding my kids' clothing while I teach you about content!You will learn:What you can multitask in your marketingHow to get more done in less time when filming contentHow to be on more platforms w the same amount of effort.Ready to step on-camera with confidence? Video is the fastest and most effective way to build relationships, leads and clients online!Kim's 7-Day On-Camera Challenge: Start showing up so that your Content Converts to Cash!**Subscribe for 5-MINUTE MASTER CLASSES IN MARKETING EVERY FRIDAY.**I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee! Make sure to Subscribe so you get every episode!Please FOLLOW the show and spread the word to your friends in person and on social!Grab the Freebies!-10 Secrets to Making Video That Makes You Money-How to Get Speaking Gigs Through Content-Follow host Kim Rittberg on Instagram & YouTube to Make Better Videos that Convert ClientsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Description: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using? Or spending actual money on "custom" photos that somehow ended up on your competitor's website too? Yeah, those days might finally be over. Lauren deVane—creative director turned AI educator and your friendly neighborhood "AI auntie"—joins the show to explain how AI image generation has evolved from six-fingered curiosities into legitimate marketing tools. And if you haven't checked out what these tools can do in the past six months, you're in for a surprise. Lauren breaks down exactly how small business marketers can create original, on-brand imagery without the stock photo budget or the production headaches. https://www.theagentsofchange.com/613 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that eliminate confusion over roles and responsibilities, centralized workflow management that keeps all reviews and commentary in one platform, and intelligent task orchestration that automatically routes work to the right people with clear deadlines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Super Bowl airs this Sunday and amid all the commercials, you might catch one for Columbia, the outdoor gear company. The makers of tough weather clothing partnered with Oregon' Breakside Brewery to create a lager brewed with… yup, you guessed it: bear poop. Ben Edmunds the brewery's founder and brewmaster joins the show to talk about what went in to making this lager. For more Drink Beer, Think Beer check out All About Beer.SponsorsDogfish Head Craft BreweryCalling all hop heads! Dogfish Head's 60 Minute IPA is a fantastically hoppy India Pale Ale that's beautifully balanced thanks to their unique continual hopping method. Delivering a pungent hop flavor that isn't crushingly bitter, 60 Minute is continually hopped throughout the boil for a full 60 minutes … starting to see where the name comes from?! Check out dogfish.com to learn more and to find some 60 Minute near you! Dogfish Head Craft Brewery, Milton, DE. Please drink responsibly.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Host: John HollGuest: Ben EdmundsSponsors: Dogfish Head, All About BeerTags: Oregon, Scat, Lager, Marketing, Football  Photo: Courtesy of Columbia Sportswear 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you feel underpaid, misunderstood, or stuck explaining why your work costs what it costs? Most agency owners don't wake up one day and decide, "You know what sounds fun? Running an agency." They stumble into it, usually because the job market fails them. That's exactly how today's featured guest got her start. In this episode, she'll unpack how slowly building her confidence as she gained more experienced changed her perspective on pricing and why most "thought leadership" content does more harm than good. Alicia Disantis is the owner and creative director of 38th & Kip Studio, a dual branding and design studio celebrating 15 years in business. She founded the agency during the 2008 recession, which is about as pressure-filled a launchpad as you can imagine. Before building a sustainable agency, Alicia wore a lot of creative hats: video game character artist for early mobile games, comic book artist for an urban vampire/werewolf series, and unpaid intern at a graphic design. These experiences heavily shaped how she thinks about value, pricing, and positioning today. In this episode, we'll discuss: Why agency pricing should feel scary. Educating clients who think your work is "easy." An approach to thought leadership that actually creates value. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Creating a Unique Path that Lead to Agency Ownership Like many agency owners, Alicia didn't start with a master plan. She started with a student loan bill that arrived a month before graduation and over a hundred job applications that led nowhere. When the traditional path failed, she did what resourceful creatives do: she pieced together work wherever she could find it. Freelance gigs turned into repeat work. Repeat work turned into confidence. And eventually, confidence turned into a business. She went from being an unpaid intern, to game designer, to a comic book designer, and forged a unique path, going from charging just $200 for her first freelance job to earning the confidence she needed to believe she could build her own business. Most agencies are born from survival more than a carefully thought business plan. The danger is that when you start that way, you often carry survival pricing and survival thinking far longer than you should. That early context matters, because it explains why so many agency owners struggle to raise prices later. From $200 Clients to Pricing That Feels Scary (In a Good Way) Alicia's first client paid her $200. She also did a lot of free work, because at the time, that felt like the only way in. What changed over the years wasn't some magic pricing formula. It was confidence. Marketing and creative work is deeply undervalued, especially compared to STEM or "expert" services. People don't argue over a $250 legal consult but they will argue endlessly over a logo. As Alicia grew, she learned three critical skills: Educating clients on the real cost of doing work right Having the confidence to say no Quoting prices that made her a little uncomfortable It wasn't easy, but mostly it just took time. How to Educate Clients Who Think a Logo Is "Easy" Alicia managed to reframe the value of branding for skeptical clients not by arguing but by analogizing. Instead of defending design directly, she compares it to plumbing, legal work, or real estate. You wouldn't hire a $5 freelancer to represent you in civil court, so why would you do that for the thing that represents your entire business? This framing does two things: It removes emotion from the conversation It positions branding as expert work, not artistic preference Clients should also understand the hidden cost of "cheap" solutions, especially with websites. Hiring a friend or a bargain provider usually leads to cut corners, broken functionality, and stalled growth when the person inevitably disappears. The goal isn't to lead with fear. It's to calmly explain consequences and let the client decide if cheap is really cheaper. Thought Leadership That Builds Trust (Not Clickbait) Thought leadership is an area where Alicia found significant success creating valuable educational content. In her view, it's also something most agencies get wrong. The problem isn't content volume. It's content relevance. In her experience, the key to producing this content is leading with research on what people want to hear about. She's also encountered many white papers that don't even offer any takeaways or new perspectives, which ends up diluting the trust on your brand. Alicia insists that everything she produces or is a part of must have key takeaways that her audience can translate into a real technical plan. She shared a four-part framework she uses before creating educational content: Motivation – Why does the audience care right now? Pain points – What problem are they actually trying to solve? Literacy level – How well do they understand the subject? Communication style – How do they prefer to consume information? The literacy piece is where most agencies mess up. If you speak marketing jargon to an audience that doesn't have that literacy, you don't sound smart. You sound patronizing. And nobody buys when they feel dumb. Alicia is intentional about making sure everything she puts out includes tangible takeaways—things people can write down and act on. Without that, it's just noise. Playing the Long Game with Content and Personal Brand This podcast started over a decade ago not as a growth hack, but out of curiosity. The goal was to let listeners be a fly on the wall. The payoff took years, but now it's a massive moat. People join our community and say they've been listening for years before ever raising their hand. That kind of trust doesn't come from ads with rented Lambos. But it also takes time and determination. Less than 7% of podcasts make it past episode three, and only about 1% make it beyond episode 23. From Alicia's perspective, finding your unique personality and value proposition is the hardest part of business. People are afraid to be different, but different is the whole point. Discovering your own value proposition on your own is like trying to tickle yourself. You need outside perspective to see what's actually special. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

SaaStr 840: From 1 Agent to 20+: The Reality of Managing Multiple AI Agents Across Your GTM with SaaStr's CEO and CAIO Eight months and 20+ AI agents later, what does managing a multi-agent GTM stack actually look like day to day? SaaStr's CEO and Founder, Jason Lemkin, and SaaStr's Chief AI Officer, Amelia Lerutte, get candid about what's working, and what's not. $4.8M in additional pipeline later, AI agents deployed across Go To Market have helped deal volume doubled and win rates double. But here's what nobody talks about on LinkedIn: the 15-20 hours per week each spent maintaining agents, the messy flows holding it all together, and why you still can't outrun your own AI. They cover the 90/10 build vs. buy rule, why hyper-segmentation is the key to AI SDR success, what to demand from vendors before signing, and why bad context will always produce bad emails, whether a human or an AI writes them. Plus, they walkthrough how they built SaaStr's custom AI VP of Marketing agent to plan and execute every campaign for the year, grounded entirely in data. If you've deployed your first agent and are thinking about what comes next, or you're skeptical the whole thing works at all, this one's for you. --------------------- This episode is Sponsored in part by HappyFox: Imagine having AI agents for every support task — one that triages tickets, another that catches duplicates, one that spots churn risks. That'd be pretty amazing, right? HappyFox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as 2 cents per successful action. All of it sits inside the HappyFox omnichannel, AI-first support stack — Chatbot, Copilot, and Autopilot working as one. Check them out at happyfox.com/saastr   --------------------- Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.  With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.   But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.  Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

On the podcast we talk with Tanmay and Jack about how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.Top Takeaways:

In this episode of Builders Wanted, we're joined by Ann Rich, Senior Director of Design at Adobe. Kailey and Ann dive into the intricate world of product design where empathy drives innovation. They discuss the challenges and strategies in leading design at scale, how Adobe builds trust in the era of generative AI, and the importance of cross-functional collaboration. Ann shares insights on inclusive design, co-innovation with customers, and the evolving role of designers in creating user-centric and technologically advanced solutions.-------------------Key Takeaways:Successful AI-era design requires deep technical understanding alongside creative craft—designers must know the models and technology behind their interfaces to bridge human needs with AI capabilities.Speed and adaptability are essential as market paradigms can shift between conception and launch, requiring experimentation, customer co-innovation, and iterative validation over traditional research cycles.Design leadership gains influence by grounding decisions in data and user needs rather than aesthetic opinion, transforming design into a strategic driver in executive and engineering conversations.-------------------“ [Design] is really changing from a two-way model of communication and interaction to a three-way or more discussion. That's really thinking about it being a human, the interface they're working on, and then all of the things happening behind the scenes. In order for someone to be successful with what you're designing, designers have to start understanding the technology behind it. Because in order to deliver on the use case, you actually have to understand the technology and it will change the interface.” – Ann Rich-------------------Episode Timestamps:‍*(01:50) - Ann's mission at Adobe as a design leader‍*(08:15) - How trust factors into Adobe's design process‍*(16:53) - Ann's approach to inclusive design‍*(25:08) - What design teams should stop doing‍*(31:12) - A recent project that made a measurable difference for users‍*(39:06) - Ann's advice for designers looking to elevate their voice-------------------Links:Read Ann's Article How to Adapt Your Design Practice for the Age of Generative TechnologyConnect with Ann on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Healthcare talks a lot about growth, access, and consumerism. But there's a growing problem hiding in plain sight: demand is getting easier to create, while supply remains stubbornly hard to deliver. In this episode, Chris Boyer and Reed Smith unpack a tension many health systems are feeling but rarely name out loud. As digital marketing, online scheduling, and consumer-first strategies mature, organizations are getting better at generating demand. Too often, that demand runs headfirst into real constraints on the supply side: provider schedules, clinic capacity, access center workflows, EMR logic, bylaws, and reimbursement realities. The result? Campaigns that work. Experiences that break. And patients who did everything right, only to be told there are no appointments available. The conversation starts with a quick reset on classic supply-and-demand economics and why those models fall apart in healthcare. From there, Chris and Reed explore: Why marketing is being asked to drive demand without influence over supply How digital tools are exposing access gaps that have always existed The disconnect between growth strategy, clinical operations, and access management Why “no appointments available” may be the most expensive UX pattern in healthcare What a route-first approach to access could look like in practice This is not about blaming clinicians or oversimplifying a complex system. It's about naming the mismatch, understanding the incentives, and starting a more honest conversation about how demand and supply actually meet inside modern health systems. If healthcare is serious about consumerism, it has to get serious about access. Mentions From the Show:  Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded live at SYNKD in New Orleans, I sat down with Stephanie Baiocchi from Impulse to talk about what most business owners get wrong about marketing. We dive into the importance of educating customers, building trust, and positioning yourself as the authority long before you ever pitch your services. When people understand what you do and why it matters, selling stops feeling pushy and starts feeling natural. This conversation is a must-listen for service-based business owners who want better clients, better conversions, and long-term loyalty. To learn more about Impact click here- IMPACTPLUS.COM Comments and Questions are welcome. Send to ProfitswithPajak@gmail.com Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Equip Expo : 2026 Tickets are 50% OFF with promo code Pajak https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:   Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com  Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast  Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/   Green Frog Web Design Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year. https://www.greenfrogwebdesign.com/johnpajak My Service Area "Qualify Leads Based on Your Profitable Service Area." Click on this link for an exclusive offer for being a "Profits with Pajak" listener. https://myservicearea.com/pajak   Training and Courses Budgets, Breakevens, and Bottom Lines™ Workshop John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business. https://www.johnpajak.com/offers/qvgvV8m3/checkout   Yardbook Training Workshops Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money! https://www.johnpajak.com/offers/aJ9YX7aB/checkout

LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's leading SEO A/B testing platform serving enterprise sites and recently launched the first geo testing system purpose-built for AI search optimization. The discussion covers why traditional ranking factor speculation no longer works in black-box AI environments and introduces testing-first methodologies for proving SEO value at the executive level. Critchlow outlines frameworks for moving beyond yesterday's best practices toward data-driven optimization strategies that account for algorithmic unknowability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

https://randygage.com/ In this episode, Randy goes deep with Victor Damásio, one of Brazil's most influential digital entrepreneurs. He reveals some of the marketing lessons he learned as he went from struggling to selling anything – to producing over $10 million in sales. You'll discover why higher ticket offers do better, how to build community, and scale your business.What You'll Discover:• Why higher ticket offers do better.• How to build community.• How to scale your business.If you're tired of grinding for attention…If you know your work creates real transformation…If you're ready to stop playing small…You will love this episode!Please like, subscribe, and share.Warning: Explicit language.Show Notes:Victor's website: https://www.victordamasio.com/eng-usVictor's Instagram: https://www.instagram.com/victordamasio

Rob Vallentine, National Mental Health Trainer, joins us following his powerful Grand Summit keynote that left attendees still reaching out months later with gratitude. Rob shares how equipping managers with mental health response skills can transform workplace culture, improve retention, and help leaders connect with their teams before problems escalate. Learn about the upcoming Mental Health First Aid Certification workshop in March - a practical training that teaches leaders how to notice warning signs, listen without judgment, and respond with confidence when team members are struggling.Today's Podcast is brought to you by Safety Reports 

In this episode of Hurdle, Emily sits down with Erika Gabrielli, the Vice President of Global Marketing at HOKA. Erika shares the story of HOKA’s meteoric rise from a niche ultra-running brand to a $2 billion global powerhouse. She delves into the importance of brand authenticity, the power of listening to the community, and why "maximalism" in footwear is about more than just aesthetics—it's about performance and comfort. Erika also opens up about her professional journey, offering tactical advice for those looking to break into the sports industry, the importance of trusting your intuition, and how she balances the demands of a high-profile executive role with being a mother. IN THIS EPISODE The Evolution of "Maximalism": Erika traces HOKA's journey from being "counter-culture" in a minimalist era to leading the industry with its focus on solving the problem of running downhills faster. Scaling with Soul: How the brand reached its $2 billion revenue milestone while maintaining core values like curiosity and inclusivity. Marketing via Experience: Why Erika believes experiential marketing is the most powerful tool for building emotional connections and lasting memories with consumers. Co-Creation over Control: Shifting the marketing narrative from "talking at people" to "world-building" alongside the running community. Career "Harmony": Erika's perspective on rejecting the myth of work-life balance in favor of finding a daily "harmony" that allows for both professional leadership and motherhood. QUOTABLE MOMENTS On Marketing & Community "It’s not about controlling the narrative ... it’s much more about embracing that idea of co-creation. It’s a shift from talking at people to being in a space where we’re doing more world-building." "In terms of greatest brand building, it comes from an experience because it evokes a memory ... that memory evokes emotion, and that’s what always is going to bring people back to a brand." "The work is never done. We can talk about ourselves all day long, but if it's not directly drawn to that consumer insight and how we're solving problems for them, it's not going to pass the bar." On Leadership & Intuition "The paranoid survive. You're always looking around corners to where there's opportunity but also where there's risk. Part of that to me is also tied to trusting your intuition." "It's not always the loudest voice in the room, it's not always the most senior voice in the room that is sharing the right paths or the right ideas." "The only person that's truly going to bet on you is you. Have the inner confidence to know that. You won't know until you try, and sometimes you won't know until you fail and you try again." On Life "Harmony" "I stopped looking for balance a few years ago. I think it's unrealistic. I switched my language into finding harmony. Harmony is about the acknowledgment that I’m not going to be perfect at all the roles I have to play, and that’s okay." MENTIONED IN THIS EPISODEHoka Cielo X1 3.0 SOCIALErika on LinkedIn@emilyabbate@iheartwomenssports JOIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show. Listen to Hurdle with Emily Abbate on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

What does it really take to photograph celebrities and musicians and build a photography career that actually lasts?In this episode of The Portrait System Podcast, Nikki Closser sits down with Jim Wright, a renowned photographer who has worked with iconic musicians, A-list celebrities, and major publications. Jim pulls back the curtain on the real business of celebrity and music photography - beyond the glamour.You'll learn:How Jim broke into celebrity and music photography without a traditional planThe truth about licensing, usage, and work-for-hire contractsWhen (and when not) to shoot for exposureWhy relationships matter more than portfoliosHow personal work, family portraits, and commercial projects can coexistWhat photographers misunderstand about pricing and sustainabilityWhether you're an aspiring photographer or an established pro, this conversation is packed with honest insights about longevity, creative integrity, and building a career on your terms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's episode of Win The Hour, Win The Day Podcast interviews, Alison Knott. Marketing fails when you talk about your goals instead of your audience's life. In this episode, Alison Knott talks about why audience research matters more than market research. In this clear and practical talk, you'll learn:-Why good content gets ignored even when it sounds smart.-The real difference between market research and audience research.-How to find out what people care about before they hire you.-Why many people will never comment but will message you in private.-How to use simple conversations to shape better content.-The seven questions that reveal what makes someone ready to act. This episode shows how to stop guessing, stop copying competitors, and start talking about what your audience is already thinking.  Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwinthedaypodcastLinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Alison Knott at:LinkedIn: https://www.linkedin.com/in/alisonknott/ 

Watch the YouTube version of this episode HEREAre you looking for a tool to help support your staff and your business? In this episode of The Maximum Lawyer Podcast, host Tyson Mutrux shares his personal journey with the Kolbe assessment. Tyson discusses the differences between his initial and later Kolbe results and how understanding instinctive energy can improve leadership and team dynamics. Tyson shares some insights on using the Kolbe assessment and his lessons learned. Kolbe measures how you instinctively take action when you are faced with an issue. Instincts are deep rooted and can change over time, which can lead to different scores for those that take the assessment. For law firm owners, many issues are people driven.This can range from someone not doing a good enough job or just causing problems for your firm. This is ultimately an alignment issue and the assessment can be used to decide how to restructure your firm to ensure people are working in ways that benefit themselves and the business.Depending on the assessment results, you might need to re-align roles with strengths. This can be challenging because you don't want to change the way your firm runs. But, you can figure out how to align roles and strengths as much as possible to improve productivity. Look at how your firm operates, where people might need more support and find ways to shift your structure. This will improve happiness and uphold retention for your firm.Listen in to learn more!5:56 Understanding What Kolbe Measures 11:25 Energy Placement vs. Preference17:53 Aligning Roles with Strengths 22:35 Reducing Friction and Improving Culture 28:41 Letting People Work Their WayTune in to today's episode and checkout the full show notes here.  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Kay Rawlins didn't just follow a calling, she helped transform a city. In this episode, Allison sits down with Kay Rawlins, co-founder of Orlando City and Orlando Pride and Senior Vice President & Club Ambassador, to unpack what it really takes to build something from the ground up, earn community buy-in, and lead with confidence in rooms that underestimate you.Kay shares her unconventional path from dropping out at 17, to owning preschools, to launching a professional soccer club that became a Central Florida institution. They talk about building “the plane while flying it,” guerrilla marketing and community advocates, why women must be over-prepared (for now), and how finding your tribe can carry you through the hardest seasons. Plus: Kay's mentorship philosophy, the power of boundaries, and the simple shift that changes how we check in on people.Connect with Kay Rawlins on LinkedIn 

As social media seems to descend into a dystopia of tech overlords dominating algorithms, our attention, and our self-esteem, it's worth asking: should we really stay on these platforms... and why???KP Pilley — the social strategist behind the popular "Nine Grid" offer — joins me to talk about taking your power back on social media, building ethical content worlds, and making it stupid-easy for people to hire you without posting 30 Reels a month.Themes from the episode:The Nine Grid: Your Digital Bulletin Board (Not Your Full-Time Job: Instagram's become this weird proof-of-existence thing, but the nine grid lets you treat your profile like a coffee shop bulletin board — nine strategic posts, then peace TF out. You don't need to live there 24/7 to run a successful business.Instagram's Chokehold on Our Worthiness: Let's be honest, Meta is making money off our insecurities. KP and I discuss how to use the platform on your terms and drive people to owned media where Zuck can't deplatform you for posting a caption with the word "sex" in it.Pain Point Marketing Is Dead: That girl boss panic-inducing marketing where you scare people into buying? It attracts nightmare clients who feel buyer's remorse the next morning. Real marketing talks to someone's most regulated self, not their freaked-out swipe-my-credit-card-at-midnight self.Your Editorial Stance Beats Any Algorithm: When you have a clear worldview, content becomes easier because you're not trying to rage-bait —you're just showing up as yourself.Relationship Marketing Isn't Transactional (And That's the Point): Orbit jumping and showing up in people's worlds doesn't always result in immediate sales, and that's okay — sometimes you're just planting seeds or having a good conversation.If you're ready to ditch performative posting and build a presence rooted in your values (not Adam Mosseri's latest metric), connect with KP for more resources — and maybe even a social media presence that finally feels like you.Connect with KP:WebsiteInstagramContent Constellation Waitlist (aka the Supernova is a thinking lab for visionaries building frameworks that transcend algorithms. Through salon-style conversations & deep research sessions, you'll craft a school of thought that people recognize instantly. Enroll HERE. Your mind needs a room for its depth. Supernova is THAT rooConnect with Chelsea:

Hey, Ladies! 2026 is shaping up to be the year content really matters in your online business. In this episode, I'm sharing what I'm personally changing behind the scenes to increase content creation without burning out. If you're an online Christian Business Coach trying to grow without getting overwhelmed by having to constantly create content, this episode is for you!What you'll learn in this episode:—Why “more content” doesn't have to mean more work in your online business.—How I'm structuring content systems as a Christian Business Coach heading into 2026.—What it actually looks like to create more content without spending more time creating it (A behind-the-scenes look at my real-time plan!).—Why leaning into your natural strengths and shifting existing work helps you grow your online coaching business without burnout.GET STARTED TODAY Ready to launch? Join The Selah Collective 12-Month Group Coaching Program.Ready to scale? Join Eden: The Mastermind (for women who have made $20k-100k+ in online business).Women of Valor 3-Part Mini-Course: Learn how to create a 6-7 figure offer and how to implement the Esther Upleveled sales system.For the Holy Spirit-led coaches who want to hit $100k in the next 12 months, get the 40+ page guide: 12-Months to $100k.Ready to get an all-in-one funnel builder? Sign up for Kartra today!Get FREE, ORGANIC email leads on Instagram using this DM flow template.READ THE BLOG252. 3 Ways I'm Increasing Content Production Without Working More This Year as a Christian Business Coach Navigating Marketing ShiftsOTHER EPISODES YOU MIGHT ENJOY 159. Biggest *SECRET* to Coaching Success as a Christian (and It's Not About Who Is the Best at Marketing)242. 3 Ways AI Has Helped Manage My Online Business Operations This Year