Podcasts about Marketing

It's been a while since we've seen Chase Rohlfsen in the WCB Studio! Chase purchased his company, Rubline Marketing, back, and we had to have him in to talk about it and catch up! This episode is full of old stories, business marketing conversations, hunting stories, and more! Enjoy! https://www.rublinemarketing.com/ NEW PARTNERSHIP ANNOUNCEMENT: Lattitude Outdoors! Check out their saddles and mobile hunting accessories, and use code: WCB2025 (for a limited time for 20% off)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the NEW WCB UNHINGED HUNT SERIES HERE!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Make Bows Vertical Again Sweepstakes - Click Here!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use Code WCB ⁠⁠⁠⁠⁠⁠⁠⁠⁠Kickapoo Creek Knife Co - Custom WCB knife - limited stock - Click here!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ __________________________________________________________________ Find WCB On Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FaceBook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ________________________________________________________ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  The WCB Podcast is supported by these awesome companies: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Big Tine - Attract - Develop - Grow Code: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WCB2025 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Old Barn Taxidermy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latitude Outdoors - saddles & accessories code WCB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Huntworth Gear⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Code: WCB15 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Victory Archery⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leupold Optics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dialed Archery⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Shipping Code WORKINGCLASS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Black Gate Hunting Products Code WCB10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DeerCast - Save on your yearly description by clicking here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aluma Trailers - Built in the USA, ALL aluminum welded construction!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rack-Hub Code WCB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rack-hub.com/wcb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Evolution Outdoors & Broadheads - Code: WCB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AAE - Archery Accessories, Code WCB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠MTN-OPS : CODE: WCB⁠⁠⁠⁠⁠ ⁠MaxCam7 Bow Mounted Camera!⁠ _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Victory Drive - Our Firearms, tactical, Military Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tackle & Tacos - A fishing podcast!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don't truly understand your voice or your business? To discover how to position yourself as a video influencer to grow your business and build genuine trust with your audience, I interview Roger Wakefield.Guest: Roger Wakefield | Show Notes: socialmediaexaminer.com/699Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the YouTube version of this episode HEREAre you a law firm owner looking to change how you run your business? In this episode of the Maximum Lawyer Podcast, Mathew Kerbis, a lawyer and founder of Subscription Attorney discusses how AI is transforming legal work and why the traditional billable hour model is becoming obsolete. Mathew talks about the framework for using AI effectively within the legal space. It is important to remember that AI tools, like ChatGPT, are not calculators. They have biases and are reinforced by the humans who designed them. They are also not perfect and should be used as an aid. For the legal space, AI should be used to give you all the information before giving you an answer.Mathew delves into the topic of the billable hour model and why firms should move to subscription based models. The billable hour includes doing a bunch of tasks for a client within a set time frame for a price. If a client only pays you for one hour, you are only working for that hour. But switching to a subscription based model with AI in mind means you can scale your business better. You can develop better relationships with clients because there is predictable revenue.Listen in to learn more!4:38 The Latent Legal Market Opportunity9:11 Framework for Using AI Effectively13:25 Retrieval Augmented Generation & Tool Selection16:07 AI in Legal Practice19:10 The End of the Billable Hour & Subscription BenefitsTune in to today's episode and checkout the full show notes here. Connect with Mathew:Website  Linkedin Youtube

Most people think marketing, selling, and copywriting are mysterious skills you either "have" or you don't. In this episode, Igor explains why that belief is wrong and how discovering the right system completely changed his results.  

Send us a textThe ground is moving under our feet, and that's exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what's real.We dive into the convergence of AI and blockchain and why verification is becoming a core product feature. Deepfakes and misinformation are not just PR problems—they are customer experience problems. Provenance, identity, and ownership give teams a way to show their work and earn belief. Then we turn to discovery. SEO still matters, but GEO—generative engine optimization—is stealing the spotlight. Executives increasingly ask LLMs for the “top five” solutions and stop there. To make that list, brands need credible signals in the places models pull from: thoughtful Reddit threads, up-to-date Wikipedia entries, technical explainers, and answers crafted for natural questions, not just keywords. We talk tactics, from UTMs for answer engines to content designed for prompts, entities, and clarity.The future is humans plus machines. Agents collaborate, robots learn by watching, and even a pizza-delivery humanoid sparks new questions: if the robot selects the drink, who does the brand persuade—the family or the agent? As homes and workplaces adapt to new hardware, marketers will build for both human preference and agent defaults. Through it all, Sandy's message stays grounded: align AI to real business value, protect what must remain private, open what should be discoverable, and communicate clearly so people understand the why, the how, and the benefit.This episode was recorded through a Descript call on November 26, 2025. Read the blog article and show notes here:  https://webdrie.net/why-winning-with-ai-starts-with-business-outcomes-clean-data-and-putting-people-first/If this conversation gave you a roadmap for smarter AI strategy, follow the show, share it with a friend, and leave a quick 5-star review so others can find it too. Your feedback shapes what we explore next...........................................................................

As we begin the new year, this New Year's Day market outlook takes a balanced, risk-aware look at what 2026 may hold for investors. Lance Roberts & Danny Ratliff examine the bullish case for markets, including the macro and technical backdrops supporting higher prices, while also addressing the growing risks beneath the surface—particularly stress in credit markets and the potential for lower long-term returns. The discussion explores how elevated valuations, tighter financial conditions, and shifting economic dynamics could impact portfolio outcomes in the year ahead. We also outline practical investment strategies for 2026, including why cash can provide valuable optionality during periods of volatility and uncertainty. Additional topics include a preview of the 2026 Economic Summit, sector opportunities such as energy, expectations for gold and silver, and a critical discussion of which investments may be inappropriate to hold inside a Roth IRA structure. This episode is designed to help investors set realistic expectations, manage risk, and position portfolios thoughtfully for the year ahead. 0:00 - INTRO 0:18 - Market Outlook for 2026 2:12 - The Case for Bullishness 7:15 - The Risk for Lower Returns 9:44 - The Case for Bearishness 13:24 - Stress in Credit markets 15:33 - Investing Strategies for 2026 20:40 - Cash Provides Optionality 23:48 - 2026 Economic Summit Preview 29:17 - Energy Plays for 2026 32:20 - Expectations for Gold and Silver in 2026 39:15 - What Investments Should NOT Be Held in a Roth IRA? Hosted by RIA Advisors Chief Investment Strategist, Lance Roberts, CIO, w Senior Financial Advisor, Danny Ratliff, CFP Produced by Brent Clanton, Executive Producer ------- Watch Today's Full Video on our YouTube Channel: https://www.youtube.com/watch?v=x5ZwEVKb4e0&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1 ------- REGISTER for our 2026 Economic Summit, "The Future of Digital Assets, Artificial Intelligence, and Investing:" https://www.eventbrite.com/e/2026-ria-economic-summit-tickets-1765951641899?aff=oddtdtcreator ------- Watch our previous show, "Marketing for Financial Advisors in the AI Age - Greg Joslyn Interview," here: https://youtube.com/live/Rz5VtHnobEk?feature=share -------- Get more info & commentary: https://realinvestm entadvice.com/newsletter/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #2026MarketOutlook #InvestingStrategy #MarketRisk #PortfolioManagement #FinancialPlanning

In this episode, Steve Fretzin and Wes Lungwitz discuss:Adapting to change in legal marketingStrengthening the website as the foundationOptimizing for AI-driven discoveryEvaluating partners and acting proactively Key Takeaways:Law firm growth now depends on adapting to AI, new search behavior, and shifting marketing dynamics. Firms that remain static risk losing visibility as discovery moves beyond traditional SEO.A law firm website must be fast, technically clean, accessible, and well-structured. Personalized practice-area content and visible social proof reinforce trust and conversion.Search is shifting toward AI assistants and answer engines that reward clarity and structure. Conversational content, deep practice pages, and schema markup increase AI visibility.Agencies must actively address AI visibility, schema strategy, and changing discovery behavior. Google Business Profiles remain essential for legitimacy and intent capture. "You have to adapt in life and change and keep up with the times, and it's just so important in our industry and just life in general." —  Wes Lungwitz Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Wes Lungwitz: Wes Lungwitz is the co-founder and managing partner of Civille, a digital marketing and technology company focused exclusively on helping law firms grow. With a background in highly competitive, data-driven digital marketing, he brings modern website, SEO, and analytics strategies to an industry that has traditionally lagged behind other verticals. Wes regularly speaks and writes on the future of legal marketing, including AI-driven search and evolving discovery behavior. Connect with Wes Lungwitz:  Website: https://getciville.com/  LinkedIn: https://www.linkedin.com/in/wes-lungwitz-1b532432/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode of Inspire to Lead, host Talia Mashiach sits down with Chayale Kaufman, founder of the Jewish Content Network and Consult Write Media. Chayale shares her remarkable journey from her early days in print media to becoming a trailblazer in digital marketing and nonprofit strategy. Discover how she built two thriving companies, the sacrifices and grit required for true success, and the unique challenges and triumphs of women in leadership. 01:30 – Chayale's Early Career and Founding Her Companies 06:00 – What Makes Consult Right Media Unique 10:00 – The Power of Personal Branding 14:00 – Marketing Strategies for Businesses and Nonprofits 20:00 – Lessons from 15 Years in Print and Digital Media 25:00 – The Role of Grit and Sacrifice in Success 30:00 – Women, Leadership, and the Value of Mentorship 36:00 – Navigating Partnerships and Financial Confidence 42:00 – The Impact of AI on Marketing 48:00 – Balancing Family, Business, and Personal Growth 54:00 – Overcoming Guilt and Embracing Support 1:00:00 – Chayale's Superpower: Tenacity and Moving Forward 1:05:00 – Advice for Aspiring Entrepreneurs 1:10:00 – Final Reflections and Takeaways   Guest Description: Chayale Kaufman is the founder and CEO of the Jewish Content Network and Consult Write Media, two innovative agencies specializing in digital and print marketing, PR, and strategic communications for businesses and nonprofits. With over 15 years of experience in the industry, Chayale is recognized for her expertise in campaign strategy, branding, and her deep commitment to helping organizations amplify their impact. She is a passionate leader, mentor, and advocate for women in business, known for her authenticity, creativity, and relentless drive to make a difference in the Jewish community and beyond.

Recap of "On Brand" episodes 3 and 4 - enjoy!

Send us a textIn this quick tip episode of The Private Practice Survival Guide, Brandon breaks down the real reason most private practices fail a HIPAA compliance audit: they don't realize how easily PHI can be exposed—often in ways that can be interpreted as gross negligence. From front-desk conversations and sign-in sheets to visible computer screens, unsecured paper charts, and unencrypted communication, Brandon explains how common “everyday” workflows create preventable compliance risk.You'll learn the most frequent audit failures: missing Business Associate Agreements (BAAs) (including the often-missed process for tools like Google Workspace), inadequate staff training, weak access controls, lack of annual security risk assessments, outdated policies, poor physical safeguards, improper disposal practices, and delayed breach identification. Brandon also outlines practical fixes: annual HIPAA training with documentation, role-based access, MFA, encryption standards for PHI at rest and in transit, vendor BAA tracking, secure texting/communication evaluation, and stronger physical privacy measures.If you run or operate a private practice, this episode is a direct checklist for reducing audit exposure, protecting patient trust, and building compliance into daily operations—so your practice can thrive, not just survive.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

SummaryIn this conversation, Jonathan Rosenfeld, an attorney and entrepreneur, discusses the evolving landscape of law and marketing, particularly the impact of AI on the legal profession. He emphasizes the importance of standing out in a competitive market, leveraging niche marketing strategies, and utilizing platforms like YouTube for growth. Rosenfeld shares insights on the significance of personal relationships in business, the need for responsiveness, and the necessity of adapting to changing marketing techniques. He concludes with advice for young entrepreneurs on networking and building a brand.TakeawaysAI can generate vast amounts of content, but verification is crucial.Building personal relationships is key in the legal field.Responsiveness to client needs differentiates successful firms.Marketing strategies must evolve with technology and consumer behavior.Niche marketing can enhance SEO and client engagement.YouTube is a powerful tool for establishing expertise and trust.Tracking lead generation is essential for business growth.Networking remains a vital component of business success.Adapting to market changes is necessary for survival.Building a brand should be a daily focus for entrepreneurs.Chapters00:00 Introduction to Jonathan Rosenfeld and His Journey04:43 The Role of AI in Law and Marketing07:36 Standing Out in a Competitive Legal Market10:38 Building Relationships in Legal Practice13:23 Adapting Marketing Strategies for the Future16:37 Niche Marketing in Personal Injury Law19:37 The Importance of Expertise and Client Trust27:53 Strategic Marketing Adjustments30:42 Exploring Offline Marketing Tactics34:05 Tracking Lead Generation Effectively34:42 Diversifying Income Streams for Growth37:59 Embracing New Technologies and Platforms45:58 Networking and Building Relationships49:39 Final Thoughts and Contact InformationCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

#317 | Dave hosts a live session with Dasha Shakov (Head of Marketing, Proton.ai), Emeric Ernoult (Founder, CEO, Agorapulse), and Finn Thormeier (Founder, Project 33) to break down what's working on LinkedIn right now. They discuss why LinkedIn is the most important channel for B2B, why social media is the best marketing channel available today, how founder-led and employee content drives growth, and what's changed about how people use the platform over the last five years. The group also gets into LinkedIn's thought leader ads, thoughts on measuring results when attribution is messy, and how to sell LinkedIn's value to leadership and convince them to spend time there. It's a look into how B2B teams can earn attention, build credibility, and make LinkedIn a massive growth channel in 2026.Timestamps(00:56) - – Why LinkedIn is still Dave's favorite B2B channel (05:01) - – Panel intros: Dasha, Finn, Emeric (07:25) - – Why LinkedIn changed and why it matters now (09:34) - – “Our buyers aren't on LinkedIn” is mostly wrong (12:26) - – Who should post: CEO, team, or company page (16:47) - – Why promo posts flop (and why that's okay) (21:44) - – What to actually post when starting from zero (38:13) - – Why thought leader ads outperform everything else Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Vous connaissez les TedX ? Un de mes rêves c'est de monter sur la scène d'un TedX, alors j'ai demandé à l'une de ses organisatrices de nous donner les clés de la maison.Autres épisodes qui pourraient vous plaire : Comment parler de son entreprise ?Parler à son audience---------------

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ?Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

Bienvenidos al primer episodio del año de Spicy4tuna. En el día de hoy hablaremos sobre el drama de la lotería en España, tendencias de marketing para este 2026, el negocio de Hyrox, propósitos de 2026, una consola hecha con materiales exóticos y uno de los libros favoritos de Euge sobre el futuro de nuestra sociedad en la era de la Inteligencia Artificial. Sin más dilación, empecemos. Crea tu Página Web con Hostinger: https://www.hostinger.com/spicy4tuna Cupón de 10% de Descuento para planes de +12 meses: SPICY4TUNA Apúntate al directo del 20 de enero de Executive Labs para no quedarte atrás con la IA: https://spicy4tuna.com/ejecutivos ₿ Regístrate en Venga y gana un 15% con Bitcoin, Ethereum y mucho más: https://venga.onelink.me/L1wB/Spicy4tunaEarn1 Invierte de forma segura y recibe un 2,02% sobre tu efectivo con Trade Republic: https://trade.re/spicy4tuna Invertir conlleva riesgos, los rendimientos no están garantizados. Aplican T&Cs. Prueba GRATIS el sistema de control horario Odoo y prepárate para 2026: https://www.odoo.com/r/KV6 Crea tu Página Web con Hostinger: https://www.hostinger.com/spicy4tuna Cupón de 10% de Descuento para planes de +12 meses: SPICY4TUNA Inspecciona tu futura vivienda y evita que se convierta en una pesadilla: https://hausum.com/?utm_source=spicy4tuna&utm_medium=youtube&utm_campaign=premier Invierte en inmuebles de forma pasiva y sin dolores de cabeza con Inversiva: https://inversiva.com/invierte-en-inmuebles/?utm_source=referral&utm_medium=web&utm_campaign=spicy4tuna ️ Reserva tu estancia en Villa Spicy de Lombok Souls usando el código SPICY4TUNA para obtener un 10% de descuento: https://lomboksouls.com/spicy4tuna/ Aprende a hablar inglés como un Nativo: https://youtalkonline.com/spicy4tuna ️ El curso digital #1 de Oratoria y Comunicación para Hablar en Público con Confianza: https://go.hotmart.com/L97199651U ⚪️ Consigue tu pulsera Whoop: https://join.whoop.com/Spicy4tuna ⚽ Disfruta de un fútbol más seguro sin perder fuerza en tus remates con Proteckthor B1: https://proteckthor.com/proteckthor-b1?ref=SPICY ‍♂️ Consigue 100€ de descuento en la compra de una SAUNA con el código SPICY4TUNA: https://www.rekovital.com/tienda ════════════════ ️ Accede a la Web de Spicy4tuna y Suscríbete a nuestra Newsletter: https://www.spicy4tuna.com Contacto para Sponsors ➡ https://tally.so/r/nrPNE5 Email de Contacto ➡ podcast@spicy4tuna.com ════════════════ Todos los episodios completos: https://www.youtube.com/playlist?list=PL9XxulgDZKuzf6zuPWcuF6anvQOrukMom ════════════════ REDES SOCIALES DE SPICY4TUNA ➜ INSTAGRAM: https://www.instagram.com/spicy4tunapodcast/ ➜ TIKTOK: https://www.tiktok.com/@spicy4tuna ➜ FACEBOOK: https://www.facebook.com/spicy4tuna ════════════════ ️ ESCUCHA SPICY4TUNA EN FORMATO PODCAST Spotify: https://open.spotify.com/show/2QPC17Z9LhTntCA4c3Ijk9?si=39b610a14bb24f1f iTunes: https://podcasts.apple.com/es/podcast/spicy4tuna/id1714279648 iVoox: https://www.ivoox.com/escuchar-audios-spicy4tuna_al_33258956_1.html ════════════════ ¿QUIÉNES SOMOS? · Euge Oller: https://www.instagram.com/euge.oller/ · Willyrex: https://www.instagram.com/willyrex/ · Marc Urgell: https://www.instagram.com/marcurgelldiaz/ · Alvaro845: https://www.instagram.com/alvaro845/ ════════════════ CAPÍTULOS 00:00:00 Introducció 00:06:41 Lotería estafosa 00:30:44 Marketing 2026 01:02:16 La Gameboy de $350 01:12:27 Deep Utopia 01:27:05 Propósitos 2026 02:09:01 El negocio de Hyrox

In dieser Folge von Kassenzone spricht Karo mit Helena Karlinder-Östlundh, CEO des skandinavischen E-Commerce-Händlers Nelly.com, über den erfolgreichen Turnaround des börsennotierten Unternehmens. Helena erklärt, wie sich Nelly.com von einem Händler für preiswerte Party- und Abendgarderobe zu einer profitablen Anlaufstelle für Mode im Stockholm-Style entwickelt hat, welche Rolle Rentabilität, Kundenbindung und Retourenmanagement dabei spielen und warum klare Markenpositionierung für sie entscheidend ist. Außerdem gibt sie Einblicke in Nelly's Marketing- und Social-Media-Strategien, den Umgang mit Wettbewerbern wie SHEIN sowie rechtliche und regulatorische Herausforderungen im E-Commerce. Zum Abschluss geht es um Internationalisierung, physische Stores und die wichtigsten Wachstumshypothesen bis 2026 Das Gespräch im Überblick: (2:29) Aktuelle Lage im E-Commerce und Marktumfeld (4:01) Nellys Geschäftsmodell, Finanzielle Performance und Turnaround (8:43) Marketingstrategien und Markenpositionierung (14:04) Retourenmanagement und Kundenerfahrung (16:41) Team, Organisation und Unternehmenskultur (25:50) Konkurrenzanalyse: SHEIN und andere Player (31:14) Rechtliche Herausforderungen und Marktregulierung (35:29) Zukunftsstrategien und Wachstumsperspektiven bis 2026

If you had to get a wholesale deal in the next 30 days, starting from scratch, what would you actually do?In this episode, Matt Kamp breaks down the exact 5-day challenge framework that has helped investors close 100,000+ deals and generate over $1.5B in income. This isn't a theory. It's a step-by-step execution plan designed to build momentum fast especially when most investors slow down.You'll learn how to find hidden opportunities in any market, start real seller conversations, and make offers with confidence using proven systems that work for beginners and experienced wholesalers alike. Join the TTP Training Program for more.---------Show notes:(1:01) Beginning of today's episode(3:00) How this challenge has evolved through 100+ runs and thousands of students(5:22) Building a high-performing lead list (not theory—real execution)(6:03) Day 3: Turning leads into real seller conversations(7:12) Why taking action during the holidays gives you an unfair advantage(9:11) Understanding distress data and seller motivation(10:18) The 3-layer framework for building elite wholesale lists(11:21) Marketing options that work: cold calling, SMS, email, direct mail, and door knocking(15:14) Why consistency beats every “magic bullet” strategy(17:10) Using AI-powered dialing to guide live conversations(21:30) 100,000+ deals and $1.5B+ generated using DealMachine(24:52) Why this free challenge creates momentum heading into 2026(28:12) Learning who to talk to, what to say, and how to make offers in 5 days----------Resources:DealMachineTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

The discussion centers on the complexity of modern marketing and the need to simplify it. Scott emphasizes the importance of human connection and storytelling over technical jargon. They argue that overcomplicating marketing with tech stacks and AI-generated content can dilute the human element, leading to inefficiency and reduced trust. Molly agrees, highlighting the need for a well-defined marketing message and strategic tech use. They stress the importance of maintaining a personal touch and being nimble, especially for smaller companies. The conversation concludes with a call to focus on human-centric marketing to build trust and achieve success. Action Items [ ] Use an AI/program to summarize this Ask Molly conversation and produce a concise summary of key points[ ] Publish another Ask Molly episode shortly and notify listeners when it is available[ ] Launch and publish the new podcast series 'Business Beatitudes' and promote it to listeners Outline Simplifying Marketing Complexity Scott introduces the podcast, emphasizing the goal of simplifying marketing to help companies succeed.Scott expresses frustration with the complexity of marketing conversations, likening it to needing a decoder ring.The discussion highlights the overwhelming amount of information and the tendency to ignore it due to inundation.Scott stresses the importance of connecting with individuals through the principles of know, like, and trust. The Role of Human Element in Marketing Scott argues that marketing should be simplified to focus on personal connections and human elements.The conversation touches on the importance of storytelling and creating a personal brand for companies.Scott believes that the market depends on companies to succeed and that simplifying marketing can lead to tremendous success.The discussion emphasizes the need for companies to be human and relatable in their marketing efforts. Challenges of Modern Marketing Technologies Scott and Molly discuss the complexity of the marketing tech stack and its impact on progress.Molly explains how the focus on technology can lead to neglecting the core marketing message and customer engagement.The conversation highlights the inefficiency of spending too much time on technology integration without making progress in marketing.Molly suggests that companies should focus on specific and strategic technology purchases and address needs as they arise. Balancing Technology and Human Touch Scott and Molly discuss the importance of maintaining a balance between technology and human interaction in marketing.Molly emphasizes the need for a well-defined marketing message and foundation to avoid chaos and inefficiency.The conversation touches on the challenges of working with large companies and their slower decision-making processes.Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes. Impact of AI on Marketing Scott and Molly discuss the role of AI in marketing and its potential to remove the human element.Molly shares an example of how AI can quickly generate marketing content but lacks the personal touch.The conversation highlights the importance of editing and personalizing AI-generated content to maintain authenticity.Scott expresses concern that over-reliance on AI could lead to a lack of trust and engagement from customers. The Importance of Human Connection in Marketing Scott and Molly agree that the human element is crucial in marketing and should not be replaced by technology.The...

I want you to listen to this episode of The Russell Brunson Show with a different level of awareness. This is not just a breakdown of a video sales letter or a history lesson. It is the story of how persuasion actually works, where it came from, and why almost everything you see in marketing, politics, and media today traces back to a single hidden lineage. This episode walks through the uncomfortable truth behind influence and why understanding it is no longer optional if you want to build, sell, or lead in a world driven by attention. Key Highlights: ◼️How Sigmund Freud uncovered the unconscious drivers of human behavior and why those discoveries terrified him when they were used at scale ◼️How Edward Bernays weaponized Freud's work, shifted advertising from logic to emotion, and created modern propaganda through desire and identity ◼️Why Bernays believed democracy required manipulation and how his book Propaganda openly explains the engineering of consent ◼️How Dan Kennedy took Bernays' ideas even deeper, refining persuasion into systems that influence high level decision makers, not just the masses ◼️Why these same psychological frameworks still drive webinars, VSLs, funnels, and buying behavior today, whether people realize it or not The reason this matters is simple. These tools exist. They have shaped the last century of buying, believing, and behaving. You can either stay unaware and be influenced by them, or you can understand how they work and choose how to use them ethically in your own business. This episode is about pulling back the curtain so you can finally see the system behind persuasion and decide what role you want to play inside it. ◼️If you want to watch the full Bernays presentation I reference in this episode, you can find it here: https://secretsofpropaganda.com◼️And if you want access to the event I mention at the end, including the Propaganda book bonus, the link shared in the episode is: https://secretsofpropaganda.com/buy ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Erin Nance is an orthopedic surgeon who has seen firsthand how often patients—especially women—are misdiagnosed, dismissed, or overlooked. In this conversation with Guy Kawasaki, she unpacks why curiosity and humility matter more than hierarchy, how AI is reshaping diagnosis, and why being believed can be lifesaving. Drawing from her book Little Miss Diagnosed, Erin challenges how medicine is practiced and shows how patients and doctors alike can do better.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elliot Holland joins us to explore the realities of building and sustaining a high-quality, trust-driven professional business in an era dominated by AI hype, declining marketing efficiency, and algorithmic noise. We discuss skepticism around AI's real-world impact especially in high-stakes financial decisions. We also talk marketing and content strategy, why sensationalism and clickbait may win algorithms but will always repel discerning clients. We also unpack our frustrations with modern marketing platforms like Google, Facebook, and HubSpot as they grow increasingly expensive and benefit from opacity while delivering lower-quality data. The most important thing is authentic conversations, patience, and thoughtful content aimed at a small, qualified audience that can outperform viral reach.  We discuss...  Sustaining a professional services business increasingly depends on trust, judgment, and human relationships rather than scale, speed, or technological hype. There's septicism that AI will meaningfully disrupt high-stakes, people-to-people work, arguing it is largely rebranded machine learning with limited real-world adoption so far. Discerning clients value nuance, experience, and improvisational thinking that cannot be captured in static data sets or automated workflows. AI is a productivity aid for summaries and surface-level tasks, but not a substitute for deep expertise, critical thinking, or accountability. YouTube and podcasts are trust-building tools rather than growth hacks, with success measured by client conversion quality instead of view counts. Algorithms reward "nonsense about nonsense," making platforms misaligned with professionals selling high-trust, high-ticket services. Marketing metrics such as views, impressions, and engagement were described as misleading compared to tracking clicks, conversations, and actual revenue outcomes. Google, Facebook, and HubSpot are operating as "confuse-opolies," benefiting from complexity, opacity, and user lock-in rather than clear results. The rising difficulty of marketing has forced business owners to either deeply understand marketing themselves or risk wasting capital on underqualified vendors. Elliott explained restructuring his marketing around specialized vendors, strict performance accountability, and personal ownership of customer persona definition. Long-form, unscripted conversations often deliver more value than polished, optimized content designed for algorithms. Future marketing success will favor authenticity, clarity, and long-term relationship-building over funnels, gimmicks, and viral reach.   Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the show notes at https://moneytreepodcast.com/ai-hype-and-clickbait-are-failing-elliott-holland 

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization. And from the entire team at the show, we wish you all a very Happy New Year!---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do fighter pilots and financial advisors have in common?More than you might think—especially when it comes to performing under pressure.In this episode, I sit down with Carey Lorhenz—the first female F-14 Tomcat fighter pilot in U.S. Navy history—to talk about how the Navy trains people to perform in high-stakes environments without leaving success to chance. We get into simulation training before live reps, checklists built for people under pressure (because even really smart people forget things), and why debriefing is one of the fastest ways to build trust and alignment on a team.If you're building an advisory team, trying to develop younger advisors, or tired of repeating the same mistakes as a firm, this episode gives you a playbook you can actually use.3 of the biggest insights from Carey…#1.) Training Should Look More Like SimulationIn the Navy, pilots don't get thrown into real situations and told to figure it out. Carey explains why so much time is spent in academics and simulators—and why skipping this step is where a lot of advisor training breaks down.#2.) Checklists Exist Because People ForgetChecklists aren't about being rigid. They're about performing when pressure is high. Carey breaks down how the Navy designs checklists for stressed humans—and why the same thinking applies to client meetings and important conversations.#3.) The Debrief Is Where Teams Actually Get BetterCarey walks through a simple five-question debrief that builds trust, surfaces blind spots, and transfers knowledge fast—so teams improve week over week instead of repeating the same mistakes.SHOW NOTEShttps://bradleyjohnson.com/149FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shipping frozen premium meats and prepared meals requires precise logistics that most marketplaces aren't built to handle. But Denys Gorbatiuk saw an opportunity where others saw impossible complexity. Grumpy Butcher became Temu's first frozen food seller and proved that operational excellence can break down expansion barriers and create a competitive advantage.Within five weeks, Temu accounted for over 12% of Grumpy Butcher's online sales. Yet the real story isn't just about velocity, it's about reaching younger demographics and using real-time data to fundamentally rethink product creation and curation.From corporate attorney to food industry innovator, Denys shares how mastering the operational challenges of frozen logistics, leveraging platform analytics, and partnering strategically with Temu transformed Grumpy Butcher from a pandemic-era startup into a fast-growing business that redefined how Americans shop for gourmet perishables.Shipping the Impossible – With **Operational ExcellenceKey takeaways:Being first in a hard category pays off: Pioneering frozen food on Temu positioned Grumpy Butcher as a category leader and innovator.Direct feedback and engagement with shoppers on Temu enabled product development, revealing stronger resonance with younger customers and reshaping the broader business strategy.Mastering complex logistics is defensible: Streamlining frozen food delivery and tackling common challenges helped Grumpy Butcher establish its core competitive advantage.Platform partnership means strategic collaboration: Temu provided operational support and guidance that went beyond transactional seller-marketplace relationships.In-Show Mentions:Learn more about Grumpy Butcher's journey on TemuExplore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features an inspiring conversation with renowned photographer and author Scott Proposki, who shares his remarkable journey from the brink of losing everything during the pandemic to rebuilding a thriving business. Scott's career highlights include shooting for National Geographic and the White House, but it was his radical pause during the pandemic that led him to create the Camera Focus method — a framework designed to help photographers build sustainable, system-driven businesses.We delve into Scott's insights on resilience, anticipation in photography, and the importance of storytelling in marketing. Whether you're a budding photographer or a seasoned marketer, Scott's experiences and practical tips will inspire you to navigate your own challenges with clarity and confidence.Learn About...- The Power of Anticipation: Scott discusses how anticipating moments can lead to capturing extraordinary photographs and successful business outcomes.- Building Trust: Learn how to establish credibility and connect with clients by sharing your unique story.- Sustainable Business Practices: Discover the foundational pillars that every creative business must have for lasting success.- Overcoming Challenges: Scott shares his personal journey of resilience and the importance of having a supportive coach during tough times.Our Guest...Scott Proposki is a renowned photographer and author whose career spans decades shooting for National Geographic, the White House, and major brands & clients worldwide. When the pandemic erased his photography business almost overnight, he chose a radical pause—three years away from social media, clients, and commerce. In that quiet, he re-examined what truly matters and why so many photographers struggle. Building on his 2019 book "Camera Focus," Scott created the Camera Focus Method™, a business growth framework that helps photographers build lasting, system-driven businesses that support their lives. Today, he mentors photographers to rebuild, grow, and launch with clarity everywhere.His podcast: "The 3 O'Clock Coffee Podcast" - which he also made a book from: HERE.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 183, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor

Tracy Perlman is the Director of Communications and Marketing for the Xcel Energy Center and Saint Paul RiverCentre. She joins Drivetime every Wednesday at 3:35pm. She and Dan go way back and reminisce about those long summer days when Tracy was covering the Twins. They pivot to their New Years Eve plans that for Tracy includes Team USA at the World Juniors Championships and a giant disco puck. In their second segment, they discuss pitch emails and Gen Z's pursuit of the “soft life”.

In this New Year's Eve solo episode of The End in Mind, I'm sharing what I see coming next in marketing as we step into 2026 — and why so many old strategies are starting to fall apart.This episode is about the shift away from over-reliance on paid ads and toward organic marketing, trust-based visibility, podcasting, influencer relationships, and human-to-human connection. I talk about how consumer behavior is changing, why people are tired of being sold to, and what businesses need to focus on instead if they want to stay relevant and profitable.I also share practical ways to adapt: from leveraging podcasts and aligned creators, to understanding how AI search and map-based discovery are shaping visibility online.This episode is both a reflection and a forward-looking guide — meant to help you enter the new year with clarity, intention, and a smarter approach to growth.If your old marketing isn't working anymore, this episode will help you understand why — and what to do next!*Loved this episode?*Share it with a fellow business owner or creator who's rethinking their marketing for the new year, and leave a review on your favorite podcast platform. Your support helps The End in Mind reach more listeners who want to grow with intention! Learn more about your ad choices. Visit megaphone.fm/adchoices

The marketing strategies that will win in 2026 aren't the loudest or trendiest. They're the ones most people are overlooking right now. As we head into a new era of digital marketing, subtle but powerful shifts are already reshaping how brands connect with their audiences, and Emma is walking you through them in this episode. While everyone is busy chasing AI tools, viral platforms, and shiny new apps, many business owners are missing the deeper changes that actually drive customer behavior and long-term growth. Find out why the future of marketing isn't about jumping on every trend, but about understanding how people are responding to content, platforms, and messaging in real time. You'll hear about the growing fatigue around AI-generated content, the rise of private and niche communities as social platforms splinter, and the increasing challenge of standing out in overcrowded email inboxes. This conversation goes beyond predictions and trend lists, offering practical insights to help small business owners prepare now, before competitors catch on.  Listen in as Emma explains: Why AI-generated content is creating burnout and how to sound human again How private communities will outperform follower counts in modern marketing What social platform splintering means for reaching and retaining your audience   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

On this episode, host Carol Flagg closes out 2025 and welcomes in 2026 with a discussion on short form video for B2B healthcare marketing. Her guest is Jared Johnson, founder of the popular podcast, Healthcare Rap. Jared has been leveraging short form video for both his show and his clients and he joins Carol to talk about his experience as well as share some stats that will help paint the picture for why short form video is a content play must for 2026. Learn more about Jared Johnson at: https://healthcarerap.com To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

If you're like most founders, “creating a yearly business plan” is one of those tasks you keep bumping to the bottom of your to-do list. Maybe you tell yourself you'll get to it when things slow down, but they never do. And before you know it, you're steamrolling into the new year without a plan, which leads to overthinking every single decision and drowning in busy work. And somehow you end the year wondering how you were so busy… without feeling like you moved the needle at all. Stacy doesn't want that to be your reality at the end of 2026. That's why today, she's walking through the exact planning framework she uses with clients inside her membership, The Boutique Investment Collective.In this episode, she covers:How to set a 10-year “10-bagger” goal that feels exciting and directional (not something that makes you freeze or avoid the plan altogether)Her process for breaking big annual goals into quarterly focuses you can realistically carry while still running a business (and a life)Why it's time to stop using AUM as your only scorecardHow to get clear on what's in your control, what isn't, and where you're wasting energy trying to force outcomesThe mistake that's making your sales harder than they should be (and how to streamline your sales process in 2026)  ---Running a fund is hard enough.Ops shouldn't be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus- - -Thinking about expanding your investor base beyond the US? Not sure where to start? Take our quick quiz to find out if your firm is ready to go global and get all the info at billiondollarbackstory.com/gemcap

As we head into a new year, this episode hits on something most contractors feel but rarely say out loud. Mike Johnson runs a snow removal crew, a hardscape operation, and a growing team—but the real shift came when he realized success didn't matter if he carried stress everywhere he went. Mike breaks down how he reclaimed peace, rebuilt trust in his team, and stopped letting work steal from his home life.Takeaways: ✅ If you can't shut your brain off at night, you don't have a work problem—you have a peace problem. ✅ Letting go of control isn't a mindset—it's a hiring move. ✅ One mistake can cost a contract… but how you handle it can win loyalty forever.✅ Social media doesn't reward perfect… it rewards real. ✅ Marketing isn't about making the phone ring—it's about who's calling. Why it Matters :If you're stepping into the new year determined to build a better business and a better life, this episode gives you a grounded place to start.Links:➡️ Visit & Follow Mike's Facebook Page (Pro Snow Removal): https://www.facebook.com/GoProSnow➡️ Shop Attachments: Build your business with the right attachments. ⁠⁠https://www.skidsteernation.com⁠⁠➡️ Marketing Help: Marketing built for blue-collar contractors. ⁠⁠https://getthrottledup.com/

When marketing and sales work together, they both win at events.In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse.Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to make events more impactful and drive real results together.Tune in to learn:Signs your sales and marketing teams aren't aligned and how to fix itKey metrics that prove event impact to sales and leadershipTactics for sales enablement before, during, and after eventsEpisode outline:(00:00) Meet Erin Biesanz(03:10) Why sales and marketing misalignment happens(10:33) Arctic Wolf's revenue team structure(15:01) Communication and buy-in from sales(21:50) Workflows that support event success(26:31) Scaling your event playbook for success(35:03) Key metrics that matter for virtual events(41:39) Building relationships for cross-collaboration___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

Zach (first-generation) and Kacie (fifth-generation) Scherler-Abney are ranchers operating Re:Farm and Re:Supply in Cotton and Tillman Counties in southwest Oklahoma, running a cow-calf herd with some stockers while also managing land for others and operating retail stores in Norman, Oklahoma and Wichita Falls, Texas.  In This Episode, We Explore:  - How a personal health scare led them back to the family place and into raising their own food  - Using an autoimmune protocol diet as a catalyst to question food labels and sourcing  - Learning regenerative grazing through books, YouTube, and early hands-on trial and error  - Grazing in a more brittle, variable rainfall environment in southwest Oklahoma and north Texas  - Ultra high-density, non-selective grazing and why recovery time is the key variable for them  - What polywire taught them, and why quality of life and labor forced a change  - Building water systems with HDPE poly pipe, quick couplers, and central lanes for flexibility  - Leasing strategies including Oklahoma state school land (CLO) and BIA tribal land leases  - Transitioning to Halter virtual fencing and what changed in daily management and stress  - How their cattle buying philosophy shifted to phenotype, productivity, and pounds per acre  - Marketing reality checks: balancing direct-to-consumer beef with current sale barn economics  - Why they built brick-and-mortar stores and how non-perishables help stabilize cash flow  - Community-building through retail and sourcing other local products beyond their own beef  Why This Episode Matters  This conversation is a practical look at matching grazing goals to real life, especially when labor, family time, leases, and cash flow are all limiting factors. Zach and Kacie share what worked, what wore them out, what they changed, and how they think about staying flexible without abandoning the core principles that keep land and livestock improving.  Resources Mentioned  - Halter virtual fencing system  - Passon quick couplers  - Oklahoma Commissioners of the Land Office (CLO) grazing leases  - Bureau of Indian Affairs (BIA) grazing leases  Find Out More  - Instagram | re:farm  - Website | Re:Farm Market  - Facebook | Re:Farm  Looking for Livestock that thrive on grass?  Check out Grass Based GeneticsUpcoming Grazing EventsVisit our Sponsors:Noble Research InstituteRedmond AgricultureGrazing Grass LinksWebsiteCommunity (on Facebook)Original Music by Louis Palfrey

What if every staff member at your utility felt confident answering energy questions? In this episode, Benton PUD's Jodi Henderson shares how its Empowered program turns staff into energy pros through training built on employee needs. Find out more about the program at bentonpud.org/empowered. Notes: Filmed at NWPPA's Northwest Innovations in Communications conference.

¿Ya hiciste una pausa para mirar tu año… o sigues avanzando en automático? ¿Te dan ganas de reír, llorar o simplemente dormir tres días seguidos cuando piensas en todo lo que viviste? El cierre de año tiene esa energía particular que nos confronta con preguntas profundas: ¿qué aprendí?, ¿qué suelto?, ¿qué me faltó?, ¿qué sí logré?, ¿y qué quiero crear para mí el próximo año? Para muchos, este año fue intenso. Lleno de cambios, pérdidas, logros, momentos luminosos y otros más desafiantes. Pero si algo tienen en común los finales, es que nos invitan a resetearnos, a vaciarnos un poquito por dentro para iniciar el siguiente ciclo con más ligereza y verdad. En este episodio queremos hablar justamente de eso: cómo diseñar un 2026 con más propósito, más paz y más poder personal. No desde la exigencia ni desde la meta imposible, sino desde la claridad, la intención consciente y el autocuidado. Y para acompañarnos en esta conversación tan necesaria, nos acompaña Melissa Villanueva, directora de marketing, mujer creativa, sensible y profundamente comprometida con el trabajo interior. Melissa integra herramientas emocionales, espirituales y prácticas que nos ayudan a cerrar el año con calma y abrir el próximo con intención. Prepárate para un programa que te permitirá respirar, ordenar y recordar algo esencial: que siempre, siempre puedes comenzar de nuevo.

Join Paul Barron and Cherryh Cansler as they sit down with industry expert Suzy Badaracco from Culinary Tides to forecast the biggest restaurant trends for 2026. This year-end episode explores how Gen Z is reshaping dining expectations, the AI versus hospitality debate, why comfort food isn't making a comeback despite economic pressures, and the rise of mood-based menus and subscription dining services. Discover insights on anti-viral marketing, the importance of "vibe" over speed, and why off-premise dining is becoming more experiential than ever.#RestaurantTrends #FastCasual #FoodIndustryBecome a supporter of this podcast: https://www.spreaker.com/podcast/fast-casual-nation--3598490/support.Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

Here is how I would spend $50 on Marketing. We have SPACE for you at the National Street Food Vendors Association! Support, Promotion, Advocacy, Community, Education all on one site. ⁠⁠https://nsfva.org/⁠⁠ Get on my schedule for a free no obligation call. Talk to a real food truck owner with decades of experience.  ⁠⁠https://bit.ly/Bill-Moore⁠⁠Love what we do on the podcast? Show one time support here: ⁠⁠https://bit.ly/Podcast-Support⁠⁠

In this week's episode of Delivering #marketingjoy Kevin Surace joins the show to discuss the power of invention in marketing, embracing AI, the joy success principle, and transforming complaints into opportunity. Watch now!

Mere Christianity by C.S. Lewis w/Christen Blair Horne & Jesan Sorrells---00:00 Welcome and Introduction - Mere Christianity by C.S. Lewis.00:10 Belief, Theology, and Worldview.08:32 "Confused Reading Journey"10:44 "Fear of Critiquing Islam"20:01 "Somme: 60,000 British Lost"21:40 "Reflections on War and Legacy"29:44 "Chesterton vs. Lewis: Class & Wit"36:48 "Enlightenment's Law of Human Nature"42:05 "Secular Shift in Christian Education"44:49 "Exploring the Hebrew Roots Movement"49:42 "Revelations, Robots, and Survivalists"58:09 "Towards a Unique American Theology"01:01:26 Critique of Billy Graham's Approach01:07:21 Controversial Reformed Christian Leader01:10:31 "Church vs. State Authority"01:17:04 "Faith, Debate, and Dismissal"01:25:45 "Paul Johnson on Christianity"01:29:41 "Modern Beliefs and Ancient Heresies"01:34:53 "Questioning Moral Relativism"01:41:13 "Parable of the Sower"01:44:22 Rooted Faith or Shallow Ground01:49:03 "Seeking Understanding and Context"01:55:50 "Disagreement Isn't Sinful"---Opening and closing themes composed by Brian Sanyshyn of Brian Sanyshyn Music.---Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON!Check out the 2022 Leadership Lessons From the Great Books podcast reading list!--- ★ Support this podcast on Patreon ★ Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribeCheck out HSCT Publishing at: https://www.hsctpublishing.com/.Check out LeadingKeys at: https://www.leadingkeys.com/Check out Leadership ToolBox at: https://leadershiptoolbox.us/Contact HSCT for more information at 1-833-216-8296 to schedule a full DEMO of LeadingKeys with one of our team members.---Leadership ToolBox website: https://leadershiptoolbox.us/.Leadership ToolBox LinkedIn: https://www.linkedin.com/company/ldrshptlbx/.Leadership ToolBox YouTube: https://www.youtube.com/@leadershiptoolbox/videosLeadership ToolBox Twitter: https://twitter.com/ldrshptlbx.Leadership ToolBox IG: https://www.instagram.com/leadershiptoolboxus/.Leadership ToolBox FB: https://www.facebook.com/

We kick things off today celebrating the work and words of Warren Buffett who retires today as the CEO of Berkshire - Hathaway. This is the Business News Headlines for Wednesday the 31st and final day of 2025.  Happy New Year.  In other news, the purchase of the agricultural community and the bailout. We'll share the latest news about mortgage rates. We've also got some unemployment numbers to share with you.  Speaking of numbers we'll check what happened to the equities in The Wall Street Report and 2025 has been a lousy year for the oil industry…too much of the stuff and the price continues to fall.  Ready? Let's go! Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Send us a textThe marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026.Key Topics CoveredWhy buying friction quietly kills impulse ticket salesHow revenue exposes bad marketing faster than engagement metricsWhy timing beats messaging when it comes to conversionsThe costly mistake of choosing clever over clearHow personalization (not tech) drove higher salesWhy owned channels became the safest revenue engineHow creative replaced targeting in paid mediaWhy familiar offers outperform “new and shiny” ideasBundles vs. discounts—and why bundles winThe overlooked revenue power of single-game buyersHow promotions train (or damage) fan behaviorWhy retention quietly became cheaper than acquisitionHow top teams turned marketing into a revenue system, not a departmentEpisode Chapters / Timestamps00:00 – Why these aren't trends, platforms, or vanity metrics01:30 – Lesson 1: Buying friction kills impulse sales04:53 – Lesson 2: Revenue exposes bad marketing07:15 – Lesson 3: Timing > messaging09:07 – Lesson 4: Clarity always beats cleverness10:54 – Lesson 5: Personalization as a revenue lever13:32 – Lesson 6: Owned channels = owned revenue15:28 – Lesson 7: Creative became the new targeting17:24 – Lesson 8: Familiarity sells faster than novelty19:20 – Lesson 9: Bundles beat discounts20:17 – Lesson 10: Single-game buyers as a growth engine21:42 – Lesson 11: Promotions train fan behavior23:09 – Lesson 12: Retention beats acquisition25:00 – Lesson 13: Marketing as a revenue systemCall to ActionIf this episode sparked an idea—or exposed something you need to fix—reach out at sportsmarketingmachine.com or connect with Jeremy on LinkedIn. And if alignment still isn't happening between sales and marketing on your team, this episode is required listening.Why This Episode MattersThe teams that won in 2025 didn't shout louder or spend more—they reduced friction, showed up at the right moment, personalized their offers, and aligned sales, marketing, and data around revenue. These 13 lessons are your blueprint for turning marketing into predictable ticket sales in 2026.Links mentioned:Episode 140: Mystery Park Promo that Sold 700 TicketsEpisode 137: Make Your Black Friday/Cyber Monday Offer So Good! Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we're slowing down to make sense of what actually mattered this year.In this year-end live show, Matt Kleinrock and Coty Adams look back at the themes, pressure points, and breakthroughs that kept resurfacing in conversations all year long.You'll get a mix of reflection, clarity, and forward momentum, including:

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ?Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Tout s'accélère de nouveau en business à la rentrée. C'est donc le moment de parler de vos offres. Maaaaais, encore faut-il bien le faire pour ... réussir à vendre (logique implacable

As a thought leader on all things social media, Maren Hamilton has consistently driven community engagement for brands like The North Face, Starbucks and most recently Popfly. She holds a master's degree in Digital Media from the University of Washington and is a public speaker on social media strategy, creator marketing, and digital trends. When she's not on TikTok, you can find her on the trail or paddling the river with her pups.

In This Episode Great marketing alone can't sustain growth if operations aren't prepared to support it. In this episode, Adi Klevit sits down with Kasandra Murray to explore the critical connection between marketing and operations. Kasandra explains how marketing may bring leads through the door, but it's operational systems—training, documentation, and follow-through—that determine whether those leads turn into satisfied customers and long-term growth. Adi and Kasandra discuss common gaps they see across industries, particularly the tendency for businesses to overspend on marketing while underinvesting in internal training and process improvement. Kasandra shares practical examples of how strengthening operations can dramatically improve marketing performance, including a case where fixing call handling doubled a company's revenue without increasing ad spend. The conversation also dives into change management, documenting processes, and making systems easy to follow. Kasandra emphasizes that processes should be living documents and that real progress happens when teams understand the "why" behind the system—not just the steps.

Alicia Reitz returns for our 5th conversation - this time we're torching the "cortisol detox" industrial complex.Why do General Counsels and C-suite executives struggle with weight loss despite having more knowledge than most trainers? It's not your hormones. It's your identity.We break down:The grifter playbook targeting midlife womenWhy GLP-1s prove calories matter (even when you don't want them to)The identity work that actually creates transformationWhy 98% of midlife women aren't lifting (and what that costs them)This is our last podcast for a while as I focus on the Million Dollar Body Method launch. If you're tired of being talked down to by "menopause professors" with philosophy degrees, this one's for you.Connect withAlicia: @angelishfit (Instagram)Greg Fearon : https://www.gregfearon.co.uk/success-stories

In this episode of The Tiberius Show, Tiberius Boy sits down with award-winning marketing professional Laura Barbante to explore the fun and surprising world of marketing! Laura works for the Victorian Government in Australia and has also worked with Disney, Pixar, Marvel, and Star Wars. She shares how ads are made, what it's like to work with huge creative teams, and how marketing can change the way people see the world.From giant CGI campaigns to real stories from Disney, Laura explains how creativity, teamwork, and strategy come together to create ads that millions of people see. She also talks about what kids should know if they want to work in marketing someday — and why the job is way more fun than most people think!This is a packed episode full of inspiration, storytelling, math, and real-life lessons about leadership, honesty, and creativity. Main Discussion Points• What a marketing professional actually does • How government campaigns help the community • Laura's work with Disney, Pixar, Star Wars & Marvel • The CGI “Giants” project for Victoria's Big Build • How long it really takes to create a big marketing campaign • Tools used in marketing (Trello, Monday.com, Microsoft Suite) • What makes an ad great — the look, the message, or both? • How teams brainstorm, test ideas, and build creative concepts • The challenge of getting approvals inside government • How TikTok is changing marketing trends • Advice for kids who want to get into marketing • Why soft skills matter just as much as creative skills • The importance of integrity in advertisingBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-tiberius-show--3352195/support.