Podcasts about Marketing

If you've been collecting guest emails for years but never actually sent one—this episode is for you.Sarah and Annette are walking you through five repeatable guest email ideas to help you stay connected with past guests, strengthen loyalty, and drive more direct bookings—all without sounding pushy or salesy.From newsletters to new-amenity announcements, you'll learn how to keep your property top of mind and build a marketing system that runs year-round.You'll Learn:Why your email list is one of your most valuable business assetsHow to reintroduce yourself and your property with every emailThe five guest email types you can send over and over againHow to use these ideas across social media and your website for extra mileageWhy consistent communication builds trust (and more repeat stays)Resources mentioned:Lodgify: Build a direct booking website with no tech stress — use code TFE20 for 20% off annual or biannual plansMentioned in this episode: Avalara | Book a demo to save $100Minoan | Visit MinoanExperience.com and tell them TFV sent you!

In this conversation, Ben Wolff shares his journey from nightclub promoter to a successful entrepreneur in the hospitality industry. He discusses the unique concept of tree house hotels under the Onera brand, the evolution of the Hill Country market, and his innovative marketing strategies that leverage social media and influencer partnerships. Ben also introduces his new project, Baya Hotels, which aims to create a tropical landscape resort in Florida, blending outdoor experiences with agritourism. Ultimate Show Note: 00:00:00 - Introduction to the podcast and guest introduction 00:02:30 – Ben Wolff 's background in hospitality and transition to boutique hotels 00:04:44 - Explanation of Treehouse Hotels and the meaning behind Onera 00:06:17 - Current market trends in the Hill Country and Austin's growth 00:08:16 - Impact of new luxury resorts on the Airbnb market 00:09:35 - Architectural design and construction challenges of unique hotel units 00:12:28 - Marketing strategies and the role of social media in driving traffic 00:20:01 - Overview of the new Baya Hotels project and its unique concept Connect with Ben on Social: Insider Secrets Helping You Navigate the Future of Hospitality https://www.linkedin.com/in/ben-wolff/ Instagram (@undefined) Visit Us:https://accountableequity.com/https://accountableequity.com/case-study/ Turn your unique talent into capital and achieve the life you were destined to live. Join our community!We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookInstagramApple PodcastSpotify

In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don't give you the long-term authority, SEO, or credibility that earned media does.After years of helping thousands of founders get featured in Forbes, Fast Company, Allure, and The New York Times — without paying a dime for placement — Gloria reveals the red flags to watch for and what real PR looks like.What PR Isn't — And Why It MattersPR is not: 

Links & Mentions: Consult booking link: www.dryazdancoaching.com/consult Email me: DrDYazdan@gmail.com Make more money video: www.dryazdancoaching.com/MDM Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. He discusses building AI agents that automatically identify networking opportunities based on calendar events, creating video analysis tools that map viewer engagement to specific visual elements, and developing workflows that combine internal performance data with external market signals to reveal competitive blind spots marketers miss when relying solely on first-party dashboards.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Future of Insurance Sales is HEREThis is the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. Book your Demo Here

As we're making big changes in the business, I'm reworking our marketing language and it is bringing up all sorts of feelings for me. I've internally struggled with marketing throughout my career. I want to give people all the nuance behind what I'm offering, but nuance doesn't tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I'm somehow adding the culture of crap marketing for snake oil even though I have tons of evidence that our methods really do get results for people.Sound familiar? You're not alone. So let's talk about it.Tune into this episode to hear:The challenge I had with Blueprint to 30K Months (and why it works)What I learned about getting people's attention from my stint in real estateWhy I get tied up in knots about creating messaging that nuanced or punchyThe comments from trolls that still live rent-free in my headThe mindset that I'm working to carry forward through these big changesMentioned:Michelle Mazur (@drmichellemazur)Duped PodcastE. 25: What's Possible: Stop Trading Dollars For Hours And Start Scaling Your Business With Confidence And Clarity Featuring Rachael WonRachael Wonderlin (@cant_hustleanyharder)Resources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to⁠ outcomesrocket.com Early detection is the key to longevity, and proteomics may be the breakthrough that finally makes it possible. In this episode, Matthew Bradley, Director of Marketing at Molecular You, shares how the company's “pre-diagnostic” approach is redefining preventive healthcare. Instead of waiting for symptoms, their blood-based proteomic testing detects early biological changes that signal potential disease risk. By analyzing proteins rather than genes, Molecular You offers a real-time picture of a person's health and lifestyle impact. Bradley also highlights how at-home testing and partnerships with functional and concierge medicine providers are making proactive, personalized care more accessible. Tune in and learn how pre-diagnostic proteomics is reshaping longevity, empowering individuals to stay ahead of disease, and redefining what it means to live healthier for longer! Resources Connect with and follow Matthew Bradley on LinkedIn. Follow Molecular You on LinkedIn and discover their website.

Send us a textSome stories punch through the noise because they're real, a little rough, and full of heart. Adam Bilinski's path runs from a single mom's sacrifice and a grueling work ethic to a flagpole accident that nearly ended his chance to be a dad—then into the high-pressure world of New York tech hiring, where process and people beat buzzwords. Along the way, he learned what actually scales at home: respect for everyone, a clear standard for work, and an attitude that lifts the room without faking optimism.We dig into the moments that shaped him: summer jobs where five minutes late meant go home, the teacher who told him he belonged in New York after watching him negotiate for a busload of classmates, and the career breakthrough that came from obsessing over value rather than volume. Then we connect those lessons to fatherhood. Adam and his wife raise two very different sons with the same core rules—mutual respect, consistent effort, and financial literacy. When culture clashes with values, they choose values, even if it means changing schools.The emotional playbook is as practical as it is kind. Adam calls himself a realist with a good attitude, teaches his kids to notice who adds or drains energy, and lives by the saying " This too will pass." He swapped lectures for listening—do you want me to listen or solve?—and watched trust deepen. Professionally, he explains how Randstad Digital wins with delivery, talent, and repeatable processes, and why integrity outlasts shortcuts in a crowded market. If you're a parent, leader, or both, you'll walk away with simple habits that compound: respect everyone, choose your attitude, save first, serve others, and keep showing up.If this resonated, follow the show, share it with a friend, and leave a quick review so more parents and leaders can find us. Your support helps these conversations reach the people who need them most.Support the showPlease don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!

If you're still marketing your retreats like it's 2022, you're already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn't optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at the Full AI + Marketing Blueprint that she, Erin Haag, and Alison Katschkowsky will unveil at the Retreat Industry Forum in Denver. Because what worked last year? Isn't what's working now. Key Takeaways AI is changing how every digital platform decides who gets seen. Your content needs to speak to humans and machines to stay visible. AI isn't here to replace your creativity — it's here to free you to create more connection. Marketing that worked a year ago is outdated today. You need a plan that evolves as fast as technology — and that's what's coming at the Forum.  The Retreat Industry Forum — May 14–17, 2026 | Denver, CO  Learn more at retreatindustryforum.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify --------- Timestamps Introduction & Podcast Overview (00:00:02) Shannon introduces herself, the podcast, and the focus on building profitable, impactful retreat businesses. Why AI & SEO Matter Now (00:01:16) Explains why traditional marketing is outdated and the necessity of integrating AI and SEO into retreat marketing. The Shift in Marketing: Context & Authority (00:02:21) Discusses how AI is changing marketing from keywords to context and authority, and the importance of adapting quickly. AI's Impact on Digital Visibility (00:03:28) Describes how platforms use AI to determine visibility and why digital presence must be optimized for both humans and AI. Google's AI Meta Descriptions & Forum Promo (00:04:27) Mentions Google testing AI-written meta descriptions and promotes the upcoming Retreat Industry Forum. Practical Ways to Use AI in Retreat Marketing (00:05:36) Outlines actionable AI strategies: smarter research, automatic content repurposing, performance analysis, and personalized communication. The Need for Strategic, AI-Optimized Content (00:07:48) Emphasizes that visibility now depends on algorithmic, AI-optimized content, not just posting attractive photos or reels.

Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enterprise communities that drive measurable engagement across distributed platforms. The discussion covers the distributed community framework for reaching audiences where they already gather, and the strategic pivot from virtual-first to in-person engagement models that deliver higher conversion rates.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal why advertising during major sporting events often backfires. Clutter and distraction crush ad effectiveness before and during events. The sweet spot? Right after, when buzz lingers but noise clears.Topics covered:   [01:00] "Going for Gold: Investigating the (Non)sense of Increased Advertising Around Major Sport Events"[01:40] Does ramping up ad spend during events actually work?[03:00] How researchers measured advertising effectiveness around events[04:00] Short-term sales impact drops over 50% during events[05:00] The only way to break through: dominate share of voice[06:00] What does "after the event" advertising actually mean?  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Gijsenberg, M. J. (2014). Going for gold: Investigating the (non)sense of increased advertising around major sports events. International Journal of Research in Marketing, 31(1), 2-15. https://doi.org/10.1016/j.ijresmar.2013.09  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textWhat if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, and how creators and marketers can still win by building audiences they truly own. The stakes are real: job security is fragile, feeds are optimized for cost, and the window to establish direct relationships is closing faster than most realize.Joe lays out a clear path from uncertainty to ownership. We explore how to move beyond platform dependency and invest in durable channels—email, podcasts, in-person gatherings, and even print—that foster human-to-human connection. You'll hear why “we don't build factories anymore, we build audiences,” how a small base of true fans can power freedom and optionality, and the many ways a creator can monetize without losing integrity: sponsorships, memberships, ticketed events, premium communities, and productized knowledge. We also tackle the artist-versus-seller myth and show how leaning into your unique tilt is the most defensible moat in an AI-heavy world.If you're stuck at start, we break it down: list ten curiosities, recombine two into a distinctive niche, pick the medium you can sustain, and commit to a consistent cadence. Use AI as an assistant to repurpose and polish, not to replace your voice. Along the way, Joe shares personal lessons on exits, compounding trust, and why creators often support each other more than any corporate ladder ever will. Ready to stop renting attention and start owning your future? Press play, then tell us the one asset you'll build this week—and if this conversation helps, subscribe, share it with a friend, and leave a quick review.This episode was recorded through a Descript call on November 6, 2025. Read the blog article and show notes here: https://webdrie.net/how-human-connection-beats-ai-at-scale-with-joe-pulizzi/..........................................................................

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

I kept seeing this guy everywhere online. Then I opened my Instagram DMs and found a message from 2021: “I'm the first ex-CIA officer to launch an information product… everything I've learned came from you.” A year later he went viral using the exact earned-media playbook from Traffic Secrets, stacked podcast appearances, and sent all that attention to one link that fed his funnel.  In this episode I sit down with Andrew Bustamante to unpack how he went from CIA to info business, why his name started triggering the algorithm, and how a single quiz became the engine that turned curiosity into qualified buyers. Key Highlights: ◼️The earned-media ladder that took him from small shows to the biggest podcasts and sent every viewer to one conversion link ◼️How a CIA-inspired spy quiz filters for personality, pinpoints a weakness, and turns attention into buyers ◼️The zero-ad viral strategy he ran on repeat and when to layer paid traffic on top of it ◼️CIA tradecraft mapped to marketing: adopt vocabulary, build commonality first, then shift beliefs, plus the nine-month conversion model ◼️Inside his value ladder: tripwire, smart order bumps, a daily intelligence brief, community, and high-ticket experiences that move readers into video buyers Most people chase views, but people like Andrew simply demand views by being so interesting and informative! He proves you can turn story, psychology, and smart funnels into a system that compounds without brute-force ad spend. If you run content, a podcast circuit, or a personal brand, study this one. Build a single path for attention. Use a diagnostic that creates desire to fix a revealed weakness. Move customers up with offers that prepare them for the next medium and the next level. That is how you turn interviews into income and strangers into true fans. This episode of The Russell Brunson Show will self-destruct in 3…2…1… ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Want to learn more from Andrew? Find your Spy Superpower: https://yt.everydayspy.com/47oTFXR Read Andrew's CIA book ‘Shadow Cell': https://geni.us/ShadowCellBook  Follow Andy on YouTube: https://youtube.com/@Andrew-Bustamante Explore Spy School: https://everydayspy.com/  Support Andy's sponsor Axolt Brain: https://axoltbrain.com/andy Listen to the podcast: https://youtube.com/@EverydaySpyPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the key to real leadership isn't standing tall—but standing firm?In this episode, Brené Brown and Guy Kawasaki unpack the lessons behind her new book Strong Ground. From pickleball injuries to the physics of leadership, Brené explains why teams and societies can't build on dysfunction—and how true courage begins with stability and self-awareness. Together, they explore what it means to lead without armor, to stand your ground when everything feels uncertain, and to bring vulnerability back to the center of power.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully. Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic's creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture. So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout. ---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Live from Future Proof, I sat down with Jason Early, Founder and CEO of RISR — an AI platform that's helping financial advisors rethink how they serve business-owner clients.Here's the truth: for most entrepreneurs, their business is their biggest asset — but most advisors just ask, “What's it worth?” jot down a guess, and move on. Jason and his team built RISR around a simple belief: business owners deserve better advice, and the advisors who serve them need better tools to give it.RISR connects directly to a company's financials, uses AI to generate real-time valuations, and gives advisors the insights they need to guide clients through growth, succession, and exit planning. It helps advisors have the right conversations — earlier — so they're there long before the liquidity event, not chasing it after the fact.In this conversation, Jason shares how top advisors are using RISR to win business-owner clients, deepen relationships, and deliver the kind of advice that builds lasting trust.3 of the biggest insights from Jason Early…#1.) How Top Advisors Are Using RISR to Stand OutAdvisors aren't just running valuations, they're using RISR to open doors, deepen trust, and win business-owner clients long before a liquidity event. By showing up with real data on what the client's business is worth, advisors shift the conversation from “asset management” to “business strategy.” It's helping them justify planning fees, spark succession discussions, and position themselves as the quarterback for every major decision that impacts the owner's wealth and legacy.#2.) The Truth About Business Valuation (and Why It's Usually Wrong)Most business owners miscalculate what their company is worth — often by millions. Jason breaks down why, from owner dependency and client concentration to “country club math” and non-normalized EBITDA. He also explains how objective valuation data brings alignment between partners and families, turning tough money talks into clarity.#3.) What Every Advisor Should Know About Succession & Exit PlanningBusiness owners rarely plan their exits well. Jason explains how advisors can use valuation insights to build readiness conversations, prevent conflict between partners, and even influence deal outcomes. These are high-trust, high-value planning opportunities that position advisors as long-term strategic partners — not just investment managers.SHOW NOTEShttps://bradleyjohnson.com/142FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: 30 minute 1:1 coaching call with BradAre you a financial advisor who feels stuck, needs help, or simply wants to have a conversation with Brad? Text “Coaching” to 785-800-3235 to apply for a 30 minute Zoom coaching session and we'll send you a link to Apply. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Speed of Culture, host Matt Britton sits down with Raina Enand, Head of Marketing at Blue Apron, a Wonder company, to unpack the brand's major transformation, from subscription-only meal kits to flexible, protein-forward, creator-driven food experiences. Raina shares how Blue Apron is rebuilding trust, modernising mealtime for busy households, and embracing a customer-first model that blends innovation, convenience, and creativity.Follow Suzy on Twitter: @AskSuzyBizFollow Raina Enand on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Why don't more energy & resource companies have trading arms? For that matter, why don't more sectors trade? Chips, drugs even real estate? Why are CEOs reticent to set up trading platforms and what are the barriers to entry? What sectors would benefit most from trading? And more broadly, how have those firms who have launched trading arms in the energy and commodities trading sector fared over the last five years? How has this development both changed and shaped the opportunities out there? Our guest is Antti Belt, Partner at BCG, focused on commodities, and also a research fellow at the Henderson Institute. We are discussing his paper, alongside his colleagues, the hidden $3 trillion profit opportunity for CEOs, that by learning to think like traders and hedge funds, CEOs can tap value opportunities that are currently left on the table. To read the paper visit:https://www.bcg.com/publications/2025/hidden-3-trillion-profit-opportunity-for-ceos

Recorded in 2020 on Purpose Chasers, Joseph Hughes—founder of Contractor Dynamics—proves that the most powerful marketing is built on ethics, not gimmicks.He breaks down how contractors can escape the lead-gen trap by building trust through content, reviews, and organic authority before running ads. This is a masterclass in marketing that creates reputation and revenue at the same time.You'll learn:Why buying leads kills your brand reputationHow to generate clients through your own brandThe SEO and content moves that build trustWhy organic authority must come before ad spendFollow, leave a rating, and drop a comment.Follow me on IG @organicwordnerd.

You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI architect for solopreneurs, is going to show you how to create your first AI assistant—one that doesn't just spit out generic responses, but actually works the way you work. We're talking about AI that challenges your assumptions, asks clarifying questions, and handles those repetitive tasks you've been meaning to delegate for months. Whether you're a one-person show or running a small team, this episode gives you the blueprint for building AI teammates that free up your most valuable resource: time. https://www.theagentsofchange.com/607 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how external data transforms AI accuracy and marketing strategy. The conversation covers building custom agents for networking automation, developing video analysis tools that map viewer engagement frame-by-frame, and creating visual hooks that compete with brands like MrBeast and Red Bull.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cameron Heffernan is the Founder of Beyond Borders Marketing, an agency that helps overseas-based B2B companies and their US subsidiaries expand and succeed in the American market. He has built and led a seven-figure marketing agency, worked across three continents, and guided international clients to double their US sales and achieve substantial EBITDA growth through targeted market strategies. Cameron's global perspective is shaped by living and working in the US, Europe, and Africa, and he is now at the forefront of leveraging AI to create more effective and scalable marketing solutions. In this episode… What happens when the world of marketing collides with rapid advancements in AI technology? With shifts in how companies reach their audiences and a landscape that changes almost weekly, business leaders must adapt or risk being left behind. How are some entrepreneurs transforming these challenges into opportunities for growth? Cameron Heffernan, a global marketing strategist and founder of a seven-figure agency, mastered that challenge by fusing his international experience with AI-powered innovation. Having lived and worked across three continents, Cameron learned how to navigate diverse markets and help overseas B2B brands thrive in the US. He saw early signs that marketing was becoming commoditized and pivoted fast — developing interactive digital tools and AI-driven engagement systems that helped clients double sales and dramatically boost profitability. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Cameron Heffernan, Founder of Beyond Borders Marketing, about leveraging AI and global expertise to revolutionize international marketing. Cameron shares how he built a resilient agency through global experience and technological foresight, why specialization beats generalization in crowded markets, and how AI tools can amplify — rather than replace — human connection. 

Do you struggle with marketing? Marketing your interior design business requires visibility and connection with potential clients. For introverts who prefer smaller groups and more intimate interactions, traditional marketing advice can feel overwhelming and misaligned with their natural working style. The challenge becomes finding ways to share your work authentically while honoring your temperament and energy levels.   In this episode, I'm exploring how to create marketing strategies that align with your individual strengths and preferences as a business owner. Whether you identify as an introvert, extrovert, or somewhere in between, the key is understanding that effective marketing doesn't require you to be someone you're not. I share personal examples of how I structure my marketing activities to support my introverted nature while still achieving business growth.   Get full show notes, transcript, and more information here: https://www.desicreswell.com/157   For the resources mentioned in this episode or to stay tuned for details about Create Your 2026 Roadmap, click here: https://www.desicreswell.com/resources   Sign up for my Monday Mindset email list to get bite-sized insights on topics that you can use to set your week up for success: https://www.desicreswell.com/monday-mindset   Follow along or send me a message on Instagram: https://www.instagram.com/desicreswell/

Did you like this episode? Dislike it?

While most 18-year-olds are trying to survive college, Logan Cuvo was building a brand. Three years later, Best Damn Tape is trusted by pros like the Philadelphia Flyers and expanding into new sports. In this episode, Logan breaks down what it's like running a fast-growing brand while in college, the advantages of manufacturing in the U.S., and the social media platforms fueling their growth. Plus, hear the story behind the name Best Dam Tape and how it's helping them connect with the next generation of athletes! Topics discussed: Introduction (00:00) When Logan's entrepreneurial journey started (01:35) The story behind the brand name, Best Dam Tape (03:59) How his love for sales has helped his brand (05:25) Working with NHL teams and expanding to other sports (08:49) Why he decided to manufacture in the U.S. (11:47) Marketing their "Made in the USA" products (16:15) Overcoming athlete superstition (17:35) Social platforms that have grown the brand (19:52) Logan's family support and mentorship (21:57) "Balancing" college and entrepreneurship (25:00) What brought you JOY today? (26:55) Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung Connect with Logan Cuvo: Logan's Instagram: https://instagram.com/logancuvo/ Best Dam Tape's Instagram: https://instagram.com/bestdamtape/ Logan's Facebook: https://www.facebook.com/logancuvo/ Best Dam Tape's Facebook: https://www.facebook.com/p/Best-Dam-Tape-61552341057516/ Logan's LinkedIn: https://www.linkedin.com/in/logancuvo Best Dam Tape's LinkedIn: https://www.linkedin.com/company/best-dam-tape/ Website: ​​http://www.bestdamtape.com/ About Our Guest: Logan Cuvo is the Founder/CEO of Best Dam Tape. A sports tape company committed and focused on providing the highest quality sports tapes to athletes worldwide. A lifelong learner, mentor, and committed human. Disclosure:  Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. This episode was produced by Podcast Boutique https://www.podcastboutique.com

In this episode of The Expert Authority Coach™ Podcast, Christine Blosdale sits down with marketing maverick Brandon Willington, founder of Where You? Marketing. From his early days as a DJ to becoming a sought-after marketing strategist, Brandon shares how he learned that being great at what you do isn't enough — you also have to know how to tell your story. Together, Christine and Brandon unpack what it really means to “meet your clients where they are,” offering refreshingly real advice on showing up authentically, creating clarity in your message, and building marketing consistency that actually works. Brandon also reveals his behind-the-scenes approach to Facebook ads (which is Christine's kryptonite) and why honesty and empathy outperform any algorithm. If you've ever said, “I'm just not a marketer,” this episode will flip that belief on its head and show you how to turn your authentic voice into your most powerful marketing tool. LINKS MENTIONED: http://www.ExpertAuthorityCoach.com http://www.WhereU.com.au 00:00 Introduction and Banter 00:40 Welcome to the Expert Authority Coach Podcast 01:53 Meet Brandon Willington 02:52 Brandon's Origin Story 05:20 Diving into Facebook Ads 09:01 Teaching Clients to Manage Ads 12:11 Red Flag Test for Clients 13:51 The Importance of Energy in Collaboration 14:10 Coaching vs. Marketing: A Crucial Distinction 15:04 Effective Marketing Strategies for Coaches 16:35 Understanding and Meeting Client Needs 18:30 The Power of Listening to Your Audience 21:54 Clarity and Consistency in Business 24:48 Authenticity in Personal Branding 25:32 Conclusion and Contact Information

On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue'.Top Takeaways:

In this episode of Builders Wanted, we're joined by Filip Verley, Chief Innovation Officer at Liminal. Filip sheds light on the challenges companies face with increasing fraud due to advances in generative AI and deepfakes, and the importance of balancing security with customer experience. The conversation covers practical strategies for unifying data across teams, leveraging behavioral signals, and investing in converged identity platforms.-------------------Key Takeaways: Digital fraud is rapidly evolving due to generative AI and deepfakes, making it harder for companies to distinguish between real and fake interactions.Unifying data and aligning company goals around trust and security is essential for effective fraud prevention.Balancing customer experience with security requires smart, context-aware friction and continuous monitoring.-------------------“ The best teams or organizations don't think in an either-or, it's the balance. They always are able to balance and they design these systems to adapt to what they need.  It's not just about reducing the fraud, it's making sure that users are protected without slowing them down. Smart friction.” – Filip Verley-------------------Episode Timestamps:‍*(01:52) - How generative AI and deepfakes are making fraud detection harder ‍*(04:07) - Insights from Liminal's Seminal Report‍*(16:19) - Why behavioral intent is a game changer for fraud detection‍*(22:54) - The 4 layers of defense every company needs ‍*(25:52) - Where companies are investing for the biggest impact‍*(35:13) - Quick hits-------------------Links:Connect with Filip on LinkedInRead Liminal's Seminal ReportConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhat if the secret to hitting your sales targets isn't hiring more reps – but adjusting just three levers?In this episode, we sit down with Dougie Loan, Chief Revenue Officer at SourceWhale, to break down the simple but powerful sales planning formula that's reshaped how his team forecasts growth. Spoiler: It has nothing to do with throwing more headcount at the problem.Dougie walks through how his team shifted from boardroom wishful thinking to a data-driven forecasting model built on three core metrics: Qualified Held Meetings, Close Rate, and Average Deal Value. You'll hear how they use this model to build annual plans, set realistic targets, coach reps, align marketing and sales, and even decide where to invest R&D dollars.Watch the full interview to learn how Dougie:- Replaced headcount-based forecasting with a repeatable, lever-driven model- Redefined what actually counts as a qualified opportunity- Aligns marketing and sales teams around shared revenue metrics- Profiles churned vs. retained customers to refine their ICP- Uses CS adoption scoring to drive renewals and upsell strategy

5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A great marketing engine doesn't run in a straight line. It spins, gathers speed, and builds momentum with every turn.That's the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.About our guest, Nataly KellyNataly Kelly is CMO at Zappi. She has over 20 years of experience leading remote and global teams, and previously served 7 years as VP at HubSpot. She is a frequent contributor to Harvard Business Review, a published author of four books, keynote speaker on marketing, growth, and international expansion, and an award-winning leader. She has been named among the Top 50 CMOs on LinkedIn, as Marketing Executive of the Year, in the 40 under 40, and one of the Top 25 Content Marketers in Enterprise Software, as well as among the Women Worth Watching.What B2B Companies Can Learn From the Flywheel:Marketing is a flywheel, not a funnel. Marketers love funnels because they're measurable, but Nataly reminds us that the best marketing is circular, not linear. She says, “So often we have thought of marketing as like a linear funnel. But the flywheel's really where you turn the funnel on the side and then connect the top to the bottom.” In her model, brand, demand, land, and expand all feed each other in an ongoing loop. Marketing shouldn't be about one campaign that ends. It's about creating continuous energy that connects awareness to advocacy.Friction kills momentum. Velocity doesn't come from spending more, it comes from removing what slows you down. Nataly explains, “A general rule of thumb I've always used is the closer you get to someone's wallet, the more important it is to remove friction…. Every touchpoint is a chance to delight a customer.” In B2B marketing, the same rule applies: every confusing process, clunky message, or slow response is a brake on your flywheel. Smooth the path, and speed will follow.Small improvements compound into unstoppable growth. Marketers often look for a big splash, but Nataly says momentum comes from micro progress. Nataly asks, “What are the small things we can do to create uplift today and momentum today?... And those things add up.” Each small optimization—an improved touchpoint, a clearer message, a faster follow-up—removes friction and accelerates the flywheel. Consistency, not chaos, creates compounding power.Quote“Your brand voice is really how you decide to communicate with your customer. And that is not just what we typically consider marketing communications. It touches every part of the customer experience.”Time Stamps[00:55] Meet Nataly Kelly, Chief Marketing Officer at Zappi[01:09] Why Flywheels?[05:16] Role of Chief Marketing Officer at Zappi[07:30] What are Flywheels?[20:52] Understanding Market Dynamics and Customer Segmentation[22:11] Building and Maintaining a Flywheel Strategy[26:11] Content Marketing Success Stories[33:51] Leveraging LinkedIn for Effective Content Distribution[39:22] Final Thoughts and TakeawaysLinksConnect with Nataly on LinkedInLearn more about ZappiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Standing Out in a Tough Economy|Positioning, Offers, and Local Search Moves that Win w/ Wes TowersWes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.Links:https://uplift360.com.au/https://www.instagram.com/uplift_360/Tags:Business Growth,Construction,Digital Marketing,Entrepreneurship,Marketing,Religion & Spirituality,Search Engine Optimization (SEO),Small Business,Web Content,Web Design,Standing Out in a Tough Economy w/ Wes Towers,Phantom Electric Ghost PodcastSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

In this video, I break down the seven deadly mistakes that will absolutely destroy your clothing brand if you're not careful.Make Designs (with discount)

In this episode, my guest is Jachelle Sologuren, Marketing and Technology Trainer for over 20 RE/MAX offices across the Seattle region. At only 28, Jachelle has become a recognized voice helping agents modernize their marketing, embrace AI confidently, and humanize their digital presence. Together, they unpack how to make AI approachable for agents, create lasting client relationships, and bring humanity back into the tech conversation. Resources Mentioned Fyxer.ai - Email AI productivity Books/Influences The Go-Giver by Bob Burg Guest: Jachelle Sologuren Instagram: https://www.instagram.com/jachelleatremax Facebook: https://www.facebook.com/marketingcoachjachelle Website: https://jachellesologuren.com/  LinkedIn: https://www.linkedin.com/in/jachellesologuren/   Host: Rajeev Sajja Website: http://www.realestateaiflash.com    Facebook: https://www.facebook.com/rsajja  Instagram: http://www.instagram.com/rajeev_sajja  LinkedIn: http://www.linkedIn.com/in/rsajja    Resources:  AI Playbook - http://www.realestateaiflash.com  $10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe  Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy   

73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that generate structured data layers from unstructured consumer conversations, directly influencing AI search results for travel and lifestyle queries. The discussion covers how experience networks create competitive advantages when traditional rankings disappear, frameworks for converting peer conversations into AI-readable data structures, and strategies for positioning experience-driven content to influence large language model responses across major search platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fresh off the 2025 Grand Summit Conference in Seattle, Molly sits down with Coach Eamon to debrief his first Summit experience with over 200 trades industry leaders. From Tiffani Bova's "Experience Mindset" keynote to the deeply resonant conversation on leadership and mental health with Rob Vallentine, they share observations on standout sessions, unexpected moments, and what makes this community so unique.Today's Podcast is brought to you by The Sherwin-Williams Company

Having spent two years in jail, Sayeed and Halawa are relieved when the Court of Appeal make a ruling on their case. As they return home to their children, they hope life might begin to return to normal - but nothing about their lives is now normal. The DPP continues to pursue this case. A second trial takes place, before a third is scheduled - until the moment they've waited so long for, arrives - and everyone finally starts to believe them… If you have any information or knowledge about this story please email us documentaries@rte.ie or investigations@rte.ie or you can give us an anonymous tip via www.rte.ie/firstconvictionCredits: First Conviction is hosted by Ruth Negga. It's written and produced by Tim Desmond and Liam O'Brien working together with the RTÉ Investigates team of reporter Pam Fraher, producer Philip Gallagher, assistant editor Aoife Hegarty and Editor David Doran. Sound design by Ciarán Cullen. Sayeed's words are given voice by Steve Hartland and Halawa's by Esosa Ighodaro. Legal advice from Deirdre Ann Kelly & Eleanor Bleahene. Original music written by Mel Mercier & performed by Karl Nesbitt, Paul O'Donnell, Niwel Tsumbu, Clara Sanabras with the RTÉ Concert Orchestra conducted by Gavin Maloney. Orchestral String Arrangements by Áine Delaney. Music recording engineers, Donncha Moynihan and Ciarán Cullen. Studio voiceover recordings by Ronan Kelly. Readings are by Dawn Bradfield, Razib Chatterjee, Patrick Dunne, Gerry Gill and Louise Lewis. Production assistance from Shauna McGreevy and Nicoline Greer. Audio product support by Nigel Wheatley. Promo Producer, Fiona Savage. Marketing by Christopher Hayes and Maria Buckley. Design and creatives by Michael McKeon, Sean Malone, Scott Bryan, John Kilkenny and Darragh Treacy. Publicity by Laura Fitzgerald. Socials by James Hartigan & Kate Smyth. London recording engineer, Luke Nagy. Additional online editorial content by Anna Joyce. Publishing weekly.See omnystudio.com/listener for privacy information.

Send us a textJoin the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and communities. This milestone episode shines a spotlight on the profound impact of mentorship and how encouragement, honest feedback, and selfless teaching can change lives and spark lifelong learning. Every voice in this compilation episode reveals that mentorship is not just a practice, but a legacy worth sharing and celebrating.Episode Highlights: Some of the common traits that our guests have tied to great mentors are those that: offer profound support, give honest feedback, and possess an unyielding belief in potential by showing up to guide, challenge, and empower.​From classrooms and workplaces to family tables and surprising friendships, life's best lessons come from mentors found across every stage, title, and relationship.​Outstanding mentorship is a two-way street, and mentors and mentees alike discover that learning lasts a lifetime, regardless of age or position.​Guests offer a few key tips to giving back as a mentor: Listening, asking insightful questions, leading by example, and providing opportunities to forge a legacy where success is measured by the growth and impact on others.​Every guest proves that generous mentorship is contagious, and each story invites us to support, seek out, and become the mentors our communities and industries need most.​Episode Links:Featured Guests, in the order they appear: Cory Henke; Glenn Taylor; Ashley Werhun; Yehuda Cagen; Henry Adaso; Terri Hoffman; Eric Vardon; Bo Bothe; Andrea Cruz ; Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Listen to this episode before you begin holiday shopping or selling!Today I'm sharing a conversation I had with Rachel Duncan for the Money Healing Club Podcast where we go deeeeeep into how social media impacts our spending habits and finances.We talk about budgets, boundaries, and screentime. Then we explore why restriction isn't necessarily the answer to addiction — and why rebellion and pleasure may be better antidotes for feeling too online.We also explore the core concepts of my book, including: what's wrong with the attention economy, the negative impacts of extractive algorithms, and my 5 principles for gardening your attention.➡

Discover how Marriott International is transforming travel through personalization, commerce media and its new Media Network. EVP Peggy Roe shares insights on helping guests live a life well-traveled. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.