Podcasts about Marketing

If you're scrambling for a few last marketing wins before everyone mentally checks out for the holidays, Jay Schwedelson has you. He runs through ridiculously simple, data-backed plays you can still pull off in December to drive engagement, then pivots to underrated holiday movie picks you probably forgot existed. It's fast, a little unhinged, and full of ideas you can steal right away.ㅤBest Moments:(01:12) Jerry's question about easy, last minute tactics to drive end of year engagement before everyone checks out.(02:00) The holiday team photo or video that boosts social engagement by 400 percent and opens the door for casual DMs that build real relationships.(03:12) Turning your email signature into December gold with a holiday thank you and a “best of 2025” content link that quietly drives 40 percent more clicks.(05:00) Why December is the cheat code month for testimonial outreach, with a 500 percent lift in submissions you can repurpose all year long.(06:33) Running simple end of year and next year polls that tap into everyone's reflective mood and earn 250 percent higher engagement.(08:00) Jay's offbeat holiday watchlist from The Holiday and Love Actually to his all time favorite, The Family Man, plus a passionate defense of Thanksgiving classics.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Our Featured Guest for today's call: Heather McKenzie, LCMHCSHeather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at Dial Down Anxiety. Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call!McKenzie Counseling You'll Learn:How to handle logistical challenges in the online presentation of your courseWhy Heather's course is an eight-week course to help people understand anxiety and DBT emotion regulation skillsHow marketing options for an online course can be overwhelming for most people How to pinpoint your own superpowers in teaching and the style that works best for youHow to structure the content levels for promoting your course in six-month blocks:Start with webinars, both free and paid.Offer a downloadable guide or cheat sheet.Use a core blog post as a stand-alone feature that blows people away.Tips from Melvin about content levels:Offering too many things can confuse people, so stick with one core webinar.Less is more!Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people.Link your blog post videos to YouTube to drive more traffic back to your webinar.Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning.How podcasting can help with future promotion by giving a call-to-action to your webinarWhy you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinarsIn summary, five tools to market an online course that have evergreen potential:Webinar (start with live ones and then transition to evergreen ones)Downloadable guides or cheat sheetsCore blog postSelect podcast episodesMini-podcast Resources:Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. Want to launch your online course?Join our Free 90-Minute Workshop happening on December 10th: Will AI Make My Course Irrelevant? Save your spot at sellingthecouch.com/aiwebinarCheck out our new membership site that's launching in January! Find out more and join the interest list for Haven.

What happens when you drop a senior project manager into a room full of attorneys, tribal leaders, political operators, and massive personalities? In this Top Shelf Replay, Kate & Kim revisit one of the most beloved—and re-listened—episodes in PM Happy Hour history: "Stage Direction in the Boardroom" featuring master facilitator Sheila Morago. If you've ever wondered how elite leaders steer complicated, high-stakes conversations without losing their cool (or losing six months of work with one careless comment), this episode is your new playbook. Sheila shares the tools, tactics, and emotional intelligence behind managing senior stakeholders, building trust, engineering alignment, and yes…occasionally staging a fight to get everyone to "yes." Get ready—this episode is full of real-world policy drama, tribal gaming insight, negotiation theater, and powerful lessons for any PM trying to move from "task master" to strategic leader. Great Quotes From the Episode "Never ask a question you don't already know the answer to." "These aren't meetings—they're Kabuki theater." "Nothing brings people together like a common enemy." "If you don't let them vent early, they will vent later—and at the worst possible moment." "Policy takes years. Tech takes a week." What You'll Learn (Key Outcomes) 1. How Senior Leaders Actually Negotiate Sheila breaks down what it takes to orchestrate alignment among executives, attorneys, policymakers, and stakeholders—none of whom work for you, all of whom report to someone powerful. 2. The Secret Skill That Makes PMs Into Leaders How listening (really listening) becomes your most strategic tool at the senior level. 3. Managing High-Stakes Meetings Without Losing Control Why should one person guide the conversation? How to posit their positions to draw out quiet or hesitant stakeholders. How to keep the emotional temperature safe but not silent. 4. The Power of the 'Safe Zone' Why must you create a space where stakeholders can speak unfiltered, off-record, and without fear of political consequences. 5. Relationship-Building: The Long Game Happy hours, lunches, hallway conversations—how the "work between the work" makes the boardroom possible. 6. The Art of the Staged Fight Why conflict must be visible. Why letting people "win" (feel like they won) is essential. Why is the real battle scripted before the meeting starts? 7. Using Common Ground—and Common Foes When "we all want the same thing" works. When "the real enemy is over there" works even better. 8. How to Lock Down Decisions So They Don't Backslide Why immediate execution is key. How implementation momentum prevents second-guessing. 9. Lessons Kate & Kim Learned 8 Years Later Why parts of this episode hit harder after a decade of PM leadership. How letting emotions into the meeting leads to better outcomes. What PMs often overlook when they're new to senior-level facilitation. If you want to level up from "planner of tasks" to leader of leaders, this replay is essential listening. Whether you're negotiating policy, driving enterprise transformation, or just trying to get two teams to agree on anything—Sheila's battle-tested tools will help you steer the room, keep your cool, and bring people with you. ABOUT OUR GUEST, SHEILA MORAGO Sheila Morago is the Executive Director of the Oklahoma Indian Gaming Association. OIGA has 30 member tribes and numerous associate members.  Oklahoma now ranks third in the United States in gaming revenue, with 118 casinos ranging from small fuel stops to full resort casinos.   Prior to working for OIGA, Ms. Morago was Executive Director for the Arizona Indian Gaming Association. She has also served as the Director of Public Relations for the National Indian Gaming Association, based in Washington, D.C.  Ms. Morago began her career in tribal gaming in 1994 when she was appointed Director of Marketing for the Gila River Casinos, where she built the marketing department for this multi-million dollar enterprise and opened two successful tribal casinos.  Before joining AIGA, Ms. Morago was Vice President of National Relations for Initial Impressions based in Tempe, Arizona, where she was responsible for all political and public relations for tribal and non-tribal clients. In January 2006, she was named one of 25 people to watch by Global Gaming Business. She was named one of the "Great Women of Gaming" by Casino Enterprise Management in 2004, and inducted into the Indian Gaming Hall of Fame, presented by Indian Gaming Magazine, in 2012. And if you're tired of carrying the emotional labor for your entire project team, come get some backup and community. Join us at: https://pmhappyhour.com/membership  © Project Management Happy Hour

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how skippable and non-skippable ads affect brand recall, salience, and conversions. They discover that the choice between ad types matters less than how engaging your creative is, and that the skip button creates surprising attention effects.Topics covered:   [01:00] "Make Ads Skippable or Not: The Impact of Ad Type on Brand Recall, Salience and Conversion Rate"[03:00] Eye tracking reveals the skip button effect[04:00] Which format drives better brand recall?[05:00] Non-skippable ads win on long-term salience[06:00] The gravitational force of the skip button[07:00] Front-load emotion to stop the scroll  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bauerová, R., & Kopřivová, V. (2025). The impact of ad type on brand recall, salience, and conversion rate. Silesian University in Opava.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this exclusive interview, we sit down with Cameron Smith, a groundbreaking hybrid artist, comedian, and filmmaker who has redefined vulnerability by directing a documentary about his own life.This conversation is an essential deep dive into the discipline, self-awareness, and creative risk required when you choose to direct your own story and maintain your integrity in the face of modern challenges.In this episode, you will learn the unvarnished truths about sustaining a creative career in the attention economy:Creator Values vs. Attention Span: We discuss the challenge of maintaining genuine artistic integrity and vulnerability when the average person's capacity and attention span are constantly decreasing.Marketing the Universal Message: We analyze how profound, universal truths must be framed effectively to achieve resonance and reach the masses. We delve into effective strategies, even using a fascinating analogy of Jesus as the ultimate marketing master for delivering value.The Power of Self-Awareness: Cameron discusses how the intense self-scrutiny required for filmmaking led to crucial breakthroughs in his understanding of personal and creative values.The Filmmaker's Discipline: The uncomfortable demands of being both the director and the subject, and the dedication required to craft your personal life into a successful professional narrative.This episode is a must-watch for creators who believe, like the MadPo3t, that mastery begins with confronting uncomfortable truths and that effective marketing is essential for delivering profound value.

Now on Spotify Video! Are you struggling to move up in your career, get noticed in the workplace, or find the right opportunities for success? Without influence, professionals risk being overlooked and stuck in their careers, no matter how hard they work. In this episode, presented by MasterClass, Hala Taha reveals how to build influence at work and accelerate career development. You'll hear insights from experts like Chris Voss, Tori Dunlap, and Ken Coleman on becoming memorable and indispensable in the workplace. In this episode, Hala will discuss: (00:00) Introduction (01:38) How to Stand Out from Day One in the Workplace (06:03) Building Confidence and Likeability at Work (15:43) Communicating Like a Leader for Success (24:32) Embracing Feedback for Career Development (27:14) Knowing When and Where to Move in Your Career MasterClass offers a world-class online learning experience with unlimited access to thousands of bite-sized lessons designed to sharpen your career, leadership skills, and more. Discover how corporate America's most powerful executives really rise to the top in a new series on MasterClass: The Power Playbook: How to Win at Work by Stanford Professor, Jeffrey Pfeffer. Sign up today and get an additional 15% off any annual membership at MasterClass.com/PROFITING.  Sponsored By: MasterClass: Get an additional 15% off any annual membership at masterclass.com/profiting  Resources Mentioned: YAP E305 with Patrick Lencioni: youngandprofiting.co/WorkingGeniuses  YAP E245 with Tori Dunlap: youngandprofiting.co/FinancialFreedom  YAP E164 with Stacey Vanek Smith: youngandprofiting.co/MachiavelliWorkplace  YAP E194 with Michelle Lederman: youngandprofiting.co/GrowUrInfluence  YAP E321 with Yasir Khan: youngandprofiting.co/SpeakLikeCEO  YAP E330 with Matt Abrahams: youngandprofiting.co/SpontaneousSpeaking  YAP Live with Derrick Kinney: youngandprofiting.co/GoodMoneyRevolution  YAP E144 with Chris Voss: youngandprofiting.co/AdvancedNegotiation  YAP E227 with Kim Scott: youngandprofiting.co/RadicalCandor  YAP E90 with Tim Salau: youngandprofiting.co/AmericanDream  YAP E296 with Ken Coleman: youngandprofiting.co/ClearYourPurpose  YAP E174 with Julie Solomon: youngandprofiting.co/GrowYourBrand  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with MasterClass. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Business Ideas, Growth Hacks, Money Management, Career Podcast

From a U. S. Army Combat Veteran Mindset to Tractor Supply Leadership: Building Teams, Safety, and Continuous Improvement This week, Marcus and Melanie welcome Rodney Bailey, a devoted husband, father, and decorated U.S. Army combat veteran whose leadership has been shaped by four combat tours and distinguished honors, including the Purple Heart and Meritorious Service Medal. He now applies that mission-driven discipline at Tractor Supply Company, where he leads operations and continuous improvement initiatives that strengthen safety, streamline performance, and unlock millions in new production capacity. A Lean Six Sigma Black Belt and Human Performance Advocate, Rodney is committed to developing leaders and building teams who pursue excellence with pride and purpose. A lifelong learner who embraces challenge, he is currently earning his Doctorate in Business with a focus on Strategy and Innovation. Through it all, he remains anchored in faith, family, and service—values that also inspired his children's book, God Is Bigger Than a Bear. A National Impact Rooted in Community Marcus and Melanie also welcome Lindsay Grayson, who serves as the Chief Revenue Officer at K9s For Warriors, overseeing the Development and Marketing teams as she drives brand visibility, deepens donor engagement, and accelerates revenue growth for the nation's largest provider of trained service dogs for military veterans. Since joining the organization, Lindsay has reshaped its fundraising trajectory—boosting revenue by 70% in her first year and leading K9s For Warriors to a historic, record-setting year of giving in 2023. Her performance and impact earned her recognition as a Jacksonville Business Journal Women of Influence honoree. Prior to her nonprofit leadership career, Lindsay worked as a financial advisor with Merrill Lynch, guiding clients through strategic planning and long-term financial goals. A Jacksonville native and proud spouse of an Air Force veteran and First Responder, she finds joy in family time, travel, live music, and cheering on her children, Lucas and Ebby. In This Episode You Will Hear: • At redeployment, something happened to me. During Ramadi, they started really looking at traumatic brain injuries. They started putting sensors in the helmets. (30:34) • If you didn't lose a liter of blood or you're not missing a body part, it's Ibuprofen & water. (30:54) • When I got back and they hooked up my helmet, and they're like: “something's up.” (31:02) • At 31:10, Rodney tells of one of his traumatic brain injury events as a 50 cal gunner. [He hit the gun at 20mph. It was the only thing that kept him from being thrown from the vehicle. • I did about 5 months in another deployment and was Medivacked out to Germany with another head injury. (32:29) • It wasn't like I had to learn to walk again. I had to learn how to walk straight. (33:35) • You know that you have to wait for that 30, 45 to 90 second, depending on what kind of round it is. And then you hear the sound – “Here it is.” You gotta run, just hoping that it doesn't hit you. (36:05) • There's beauty in some fights. (38:33) • Sometimes there's like a calm and pause in war. (42:35) • If you're gonna transition from the military, I think there's some things that are grounded in you – core beliefs, values, and everything like that. (49:26) • At Tractor Supply, one of the things that brought me to it is the core missions and values. (49:46) • 10% of all people who work for Tractor Supply are veterans. (50:46) • This was the first company that actually told me, “Hey, go home and spend time with your family.” (51:13) • [Lindsay] Tractor [Supply} has helped put mor leashes in the hands of veterans, and they really believe in our mission. (54:51) • Lindsay shares how veterans go about applying for a canine from CaninesforWarriors.org. (55:31) • [Marcus] We're conditioned to come in – we're not conditioned to get out. (57:31) • The only thing that's gonna stop you, is you. (70:32) • Sometimes you're dealt with cards, but you're writing the book of your life. (72:21) Support Tractor Supply:   -  Tractorsupply.com/hometownheroes Support K9s For Warriors:   - K9s For Warriors - Service Dogs for Veterans with PTSD   Support TNQ   - IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13   -  https://www.patreon.com/teamneverquit Sponsors:   - Tractorsupply.com/hometownheroes   - Navyfederal.org        - Dripdrop.com/TNQ   - ShopMando.com [Promo code: TNQ]   - mizzenandmain.com   [Promo code: TNQ20]   - meetfabiric.com/TNQ   - masterclass.com/TNQ   - Prizepicks (TNQ)   -  cargurus.com/TNQ    - armslist.com/TNQ    -  PXGapparel.com/TNQ   - bruntworkwear.com/TNQ    - Groundnews.com/TNQ    - shipsticks.com/TNQ    - stopboxusa.com {TNQ}    - ghostbed.com/TNQ [TNQ]   -  kalshi.com/TNQ   -  joinbilt.com/TNQ    - Tonal.com [TNQ]   - greenlight.com/TNQ   - PDSDebt.com/TNQ   - drinkAG1.com/TNQ   - Hims.com/TNQ   - Shopify.com/TNQ

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was one of the clearest frameworks I've ever seen for turning customers into raving recruiters so your revenue grows without buying more clicks. Key Highlights: ◼️Why entrepreneurs stay “addicted to strangers,” and how Jason reframes ROAS as Return On Audience Success so your funnels stop leaking profit. ◼️The theater director who scripted audience reactions on command, and how that principle lets you choreograph customer transformation instead of hoping it happens. ◼️Jason's Kinetic Customer Formula that ties attitude, behavior, momentum, and friction into a system that drives renewals, ascensions, and referrals. ◼️Simple retention moves you can apply immediately, like accelerating time-to-first-value, creating win streaks, and fixing hidden friction points. ◼️How personalization, gamification, and “unreasonable” small touches create emotional connection and make your programs sticky. ◼️Why the future of online business belongs to entrepreneurs who build back-end funnels that turn current customers into their strongest promoters. If you run funnels, sell courses or coaching, or drive any kind of online sales, this episode will help you make more money from the customers you already have while building something that is AI-proof and future-proof. Listen in, take notes, and then start redesigning your customer journey so your experiences compound long after the initial sale! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports. They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.

Behind every delayed diagnosis and dismissed symptom is a woman who deserved better.In this moving conversation, Guy Kawasaki talks with Rebecca Bloom, author of When Women Get Sick, about how women's pain is too often overlooked—and what we can do to change that. With compassion and clarity, Rebecca offers a roadmap for advocacy, empowerment, and hope within a system that desperately needs reform.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Good Morning Liberty! In this special 'speed dating' edition, hosts Nate Thurston and Charles Chuck Thompson dive into politics, culture, and recent key events. They discuss the surprising passage of the Epstein Bill by the Senate, its implications, and public reaction. The hosts also explore deeper philosophical questions about the importance of addressing societal issues and influencing culture and policy. Additionally, they touch on libertarian philosophy, the controversy around prominent figures like Ron Paul and Dave Smith, and the ongoing struggle for liberty in modern politics. Tune in for an engaging and thought-provoking discussion! 00:00 Intro 00:36 The Importance of Political Awareness 03:50 Big News: The Epstein Bill 13:53 Libertarian Debates and Criticisms 21:03 Using Political Tactics for Liberty 21:56 Criticism and Marketing in Politics 23:39 The Importance of Both Theory and Action 25:03 Engaging the Public with Practical Ideas 30:03 Personal Journey to Libertarianism 37:12 Balancing Idealism and Pragmatism 40:00 Conclusion and Call to Action  

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's show features: Zach Terrell, General Manager at Zeigler Auto Group Devin Daly, Co-founder & CEO of Impel Ben Chodor, CEO of CallRevu Gray Scott, Former VP of Marketing of Ultimate Toys, Inc This episode is brought to you by: KPA – Escalating fines and enforcement actions are hitting dealers hard across safety, privacy, and F&I compliance. KPA's Complete Compliance Suite is the only all-in-one solution that protects your dealership from every compliance risk. Our integrated software, expert consulting, and award-winning training help you reduce insurance premiums, mitigate liability exposure, and protect your reputation. Learn more at https://kpa.io/automotive/ Impel – Dealers everywhere are delivering concierge-level customer experiences with Impel's AI Operating System. Learn how to ditch disjointed customer engagement at https://impel.ai/CDG CallRevu – AI-powered communications intelligence platform that helps dealerships turn every phone call into a revenue opportunity. Learn more at https://www.callrevu.com/ CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠ Instagram ➤⁠⁠⁠⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠dealershipguy.com

Are you struggling to attract and close more high-net-worth clients?What if the reason has nothing to do with your financial plans and everything to do with your office design?In this solo episode, I share one of the most surprising lessons I've learned in 20+ years of coaching advisors: the design and intention behind your office directly impacts the clients you attract and the culture you create.Your office is more than a workspace. It's a physical reflection of your values, beliefs, and the experience you promise to your clients. I'll show you how thoughtful design can elevate your credibility, boost team culture, and transform how prospects perceive your brand.I'll also walk you through the three lessons that shaped Triad's new headquarters, so you can apply the same principles to your own firm and start attracting higher-net-worth clients while building a culture your team loves coming to every day.3 of the biggest insights from Brad…#1.) Celebrate What Matters in Business and LifeMost advisors design an office that looks good on paper, but doesn't feel like them. In this episode, I share how to build a space that actually tells your story. From our Do Business, Do Life wall filled with team goals to the way you showcase client experiences instead of sales awards, I'll show you how to create an environment that instantly connects and builds trust with million-dollar clients.#2.). Speak Things Into Existence That MatterAt Triad, we believe language creates culture. So when we built our new office, we wanted our walls to literally speak our values. Instead of labeling rooms A, B, and C, we named them after the beliefs we live by—like the “Significance Suite” and the “Day One Café.” We even have an “Empty Chair” in every conference room to represent our members, reminding us to always build on their behalf. It's a simple way to make sure what we say we believe shows up in how we work every day.#3.) Create a Collision-Friendly EnvironmentWe fixed one of the biggest mistakes from our first office—silos. In our new space, we built what I call a “hub-and-spoke” design that sparks connection. The hub is where ideas collide—coffee stations, couches, even a kegerator—and the spokes are where deep work happens. I'll share how this setup boosted creativity, broke down barriers, and created a vibe that everyone—from team members to visiting advisors—can feel the moment they walk in.SHOW NOTEShttps://bradleyjohnson.com/143FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP11254897334. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome initial nerves, identifying the strongest statement from the first attempt, then having executives lead with that hook in subsequent recordings. Block emphasizes that even expert communicators need encouragement and practice to deliver their best performance on camera.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Choosing the right marketing agency can make or break your business — and in this episode, John Jantsch shares the 10 essential questions every business owner must ask before hiring a marketing partner. Using real-world examples and industry red flags, he breaks down how to protect your data, evaluate reporting, connect tactics to strategy, and spot agencies that overcharge while underdelivering. If you've ever worried about getting ripped off or want to make smarter marketing decisions, this episode gives you the clarity and confidence you need. Discover how to avoid costly mistakes and choose a partner that truly drives results. Today we discussed: 00:00 Introduction 01:48 Who Owns Your Data? 03:16 Defining Success 04:08 Strategy Alignment 04:52 Exit Strategies 05:39 Daily Work Breakdown 06:20 Ask For A Sample Report 06:41 AI & Human Oversight 07:43 Collaboration Process 08:14 Strategy Before Execution 09:18 Knowledge Transfer Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency growing fast but still running without the right structure or leadership team to sustain that growth? If too many people are reporting directly to you, it's a clear sign you've outgrown your current setup. But building that next layer of leadership isn't as simple as promoting your top performers. Without a clear strategy, those well-intentioned promotions can backfire, causing confusion, turnover, and setbacks that stall your agency's momentum. Today's featured guest learned that lesson firsthand. After experiencing a year of costly turnover caused by the wrong management moves, he came away with a better understanding of what real leadership development looks like. In this episode, he'll share what it takes to scale beyond seven figures, the mistakes that nearly derailed his agency's growth, and the key shifts that helped him build a stronger, more sustainable business. Brandon Rost is the founder and CEO of be Marketing, a Pennsylvania-based advertising agency that helps brands grow through creative, digital, and media strategies. Over the past decade and a half, Brandon has built his agency from a solo operation into a multi-million-dollar powerhouse by focusing on relationships, resourcefulness, and relentless problem-solving. He's proof that you don't need to have all the answers when you start, just the willingness to figure it out along the way. In this episode, we'll discuss: How to reinvest profits strategically to scale your agency sustainably. Why promoting top performers doesn't already create effective leaders. The KPI's and systems that improved profit and cash flow. The mindset shift that turns fast growth into longterm success. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Being Resourceful Is the Key to Building an Agency Brandon didn't plan on running an agency. At the time, he was managing social media for a corporate job and bartending on the side when a PR firm owner offered him a shot at managing her clients' social accounts. What started as ten small accounts quickly snowballed into a full-time business. Like most early-stage entrepreneurs, he had no idea what he was doing at first. He sent invoices in Word documents, figured out HR and finance on the fly, and said "yes" to every opportunity—then learned how to deliver later. It wasn't glamorous, but it worked. That resourcefulness became his superpower. As anyone who has grown a business can tell you, success comes from resourcefulness - not knowing everything. You don't have to know everything right now. Just figure it out and make it work. Scaling Up: Investing Every Dollar Back In the Agency For the first few years, Brandon kept bartending to cover his bills and put every dollar the agency made back into growth. That discipline gave him the runway to build a real company without debt or short-term panic. He hired his first part-time employee within a year, went full-time around year two, and hit seven figures by year four in 2014. However, crossing the million-dollar mark didn't come with confetti and fireworks. It came with more responsibility, more moving parts, and a steeper learning curve. "Everyone thinks hitting a million feels different," Brandon said. "It doesn't. It just brings on more work." Instead of waiting for that milestone to magically change things, focus on building the right foundation so the business can continue to grow without you doing everything. Make it a point to continue to delegate part of that workload every quarter, and after a couple of years, you'll find you've gotten your freedom back. Learning to Lead and Let Go: Building a Leadership Team Brandon learned the hard way that leading people requires a completely different skill set than landing clients. As the agency grew, he at one point had seventeen people reporting to him and eventually realized it just wasn't sustainable. It was the right moment to create different positions that would oversee different departments. However, his strategy was flawed at first; "We elevated people just to elevate them," he said. "And it set us back a year." He never stopped to ask whether or not those employees were ready or even suited for management roles. As a result, they dealt with a year of turnover followed by slowly getting back on track. The lesson for Brandon was: put the right people in the right seats, and don't assume your best technician wants to—or should—manage others. Leadership isn't a promotion; it's a whole new role. Knowing Your Numbers and Turning Chaos Into Profitability Once the business hit its stride, Brandon turned his focus to profitability. He shared how the agency once got caught in a dangerous cash flow loop of collecting Google ad payments for clients and effectively becoming a bank instead of a marketing firm. After untangling that, his team started tracking key KPIs more closely: AGI (Agency Gross Income) in the 55–60% range Net profit around 10–12% Payroll around 33% of AGI By simplifying operations and separating client media costs from agency revenue, they stabilized cash flow and built a healthier margin. Simply put, what you measure improves and, for Brandon, that meant finally treating the numbers as a steering wheel instead of a rearview mirror. Sales: The Last Most Agency Owners Are Ready to Hang Up Even after 15 years, Brandon still handles most of the sales himself. It's something he admits he should've delegated earlier, but building a sales team isn't as easy as hiring a "radio guy" and hoping they sell. After two failed attempts, Brandon realized the problem wasn't the salespeople but rather the lack of systems. Now, the new plan is to support the team with brand marketing, create a "sales tackle box" full of proven client stories, and build repeatable processes for outreach, follow-up, and closing. You'll always be the best salesperson until you document what's in your head. With the right structure and stories in place, a sales team can finally scale what made the founder successful in the first place. What Scaling Fast Taught Him About Patience and Culture Looking back, Brandon said the biggest surprise was how much patience real growth takes—and how easy it is to lose sight of culture while scaling fast. Whether it was figuring out HR policies, managing team dynamics, or setting boundaries for office events, every new level came with a new layer of learning. He now focuses on balance: growing deliberately, empowering leaders, and making sure the culture that got them here doesn't get lost along the way. "We've learned to grow smarter, not faster," he said. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the key to safer routes, better loads, and higher driver earnings is already sitting in your pocket? Chris Oliver from Trucker Path shares how their crowdsourced data, powered by over a million drivers, helps owner-operators and fleets make smart decisions with real-time weather, routing, parking, fuel, and dock insights.  We discuss why their truck-specific navigation system outperforms generic apps, how their free load board is helping drivers boost revenue without platform hopping, and why user-first design is the real reason a third of the industry already trusts their platform. Plus, Chris shares how AI-driven voice interactions, predictive maintenance, and intelligent scheduling are reshaping driver efficiency and safety!   About Chris Oliver Critical, creative thinking with a love for data has led Chris Oliver to hone his skills as a strategist, brand creator and successful executive in the world of transportation technology. Chris has more than 25 years' experience leading small to mid-sized businesses into and through tremendous growth phases through vision, action and mentorship. His focus on data, analytics and creativity has shaped numerous successful product and service initiatives in the supply chain industry. In addition to his current role as chief marketing officer at Trucker Path, Chris leads the company's new line of business initiatives and created the in-app Marketplace that brings big fleet perks and discounts to the drivers and owner operators that rely upon Trucker Path to do their jobs every day. Prior to Trucker Path, Chris led Sales, Marketing and all growth and development efforts for several well-known transportation brands including Cargomatic, Zonar and PrePass. Chris holds degrees in Marketing, International Management and Finance from the University of Toledo and in his spare time he enjoys playing golf, being a foodie and spending time with his family.   Connect with Chris Website: https://truckerpath.com/   Email: chris.oliver@truckerpath.com  

SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-building has become essential for SEO career advancement, with automation workflows now driving scalable enterprise search operations. The discussion covers practical coding implementation for SEOs, error troubleshooting methodologies for AI-powered tools, and workflow automation strategies using platforms like N8N and OpenAI's latest releases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're jumping into the topic of utilizing social media to build your community. Today's content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition.

In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand without relying on massive media budgets. From his Under Armour “locker room” days to leading one of the world's most beloved challenger brands, Bill shares the operating system behind YETI's rise, which is one built on community intimacy, real relationships, and equipment designed to last forever.And this year, YETI made The Rival 50, our index of the world's top challenger brands redefining growth, a recognition that reflects the consistency, courage, and craft behind their approach.One key takeaway: Roots before reach. Bill explains why YETI invests four times more in community than brand, how third-party advocacy beats first-party hype, and why focusing on the micro-cultures around hunting, fishing, culinary, and outdoor craft fuels more growth than broad awareness ever could. If you're building a premium brand or trying to scale without outspending your category, this conversation is your blueprint.Watch the video version of this podcast on YouTube ▶️: HERE          

Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it. If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results.Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivotResources mentioned:AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-wayP4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazyWriting Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-promptText me a question or comment! Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses. Enroll now: www.kimkiel.com/pivot

If you're tired of being tired, this episode is for you. Today I'm joined by Jordan Maney, the Radical Joy Coach™ and creator of the RestLab. Through her facilitation and coaching, she helps people who give a damn (including you, dear listener!) learn the radical practice of rest. In this conversation, we get into:Why we can't talk about rest without talking about workThe self-fulfilling prophesy of “invisible labor”How to rest when you really love what you doWhy creative work requires creative restRest equity as a guiding principleRejecting “calm supremacy”Why a sabbatical probably isn't the antidote for burnout…  Tune in then, join Jordan in RestLab 101 for support slowing down and sustaining your creative work, your community advocacy, and your rest.  RESOURCES + LINKS

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here's what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US28:07 The Importance of CEO Buy-In30:43 Customers as your Heroes and why that's such an important mindset shift43:47 The Nuances of AI in Marketing - Aditya's hot takeAditya on LinkedIn: ⁠⁠linkedin.com/in/adityavempatyMoEngage: ⁠⁠⁠⁠www.moengage.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠One Insight

This week on Inside Southern Miss Athletics, The Voice of the Golden Eagles, John Cox, sits down and visits with Director of Athletics Jeremy McClain to discuss a variety of topics concerning the athletic department. Cox is also joined by Jon Stuart, Head Track and Field Coach and Leah Williams, Assistant Athletic Director for Marketing. Segment 1—Jeremy McClain, Director of AthleticsSegment 2-Jon Stuart, Head Track and Field CoachSegment 3-Leah Williams, Assistant Athletic Director for Marketing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more of your email subscribers to buy something from you? My Email Templates That Turn Subscribers Into Buyers can help you make that happen --> https://joshspector.com/email-templates/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Intro Music Provided By Uppbeat

B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome initial nerves, identifying the strongest statement from the first attempt, then having executives lead with that hook in subsequent recordings. Block emphasizes that even expert communicators need encouragement and practice to deliver their best performance on camera.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Healers Café, Manon speaks to Michelle Taylor, founder of the Woman and Wealth Initiative, discusses her journey from being diagnosed with leukemia at 17 to becoming a financial educator. She emphasizes the importance of financial education and stress management for women's health and wealth.   For the transcript and full story go to: https://www.drmanonbolliger.com/michelle-taylor    Highlights from today's episode include:  Michelle explains how financial stress can significantly impact health, and building financial education and comfort reduces this stress, especially for women. Michelle introduces how taking small, intentional steps towards financial understanding and trust in oneself leads to greater empowerment and better outcomes, both financially and for overall well-being. Manon says how focus on controlling what you can in your health and financial journey, and embrace the present rather than stressing over "what ifs" or uncontrollable factors.   ABOUT MICHELLE TAYLOR Michelle Taylor is the founder of the Women and Wealth Initiative, a transformative platform aimed at empowering women to take control of their financial futures. With over a decade of experience in financial services, Michelle is committed to closing the wealth gap by providing financial education and a supportive community for women from all walks of life. From business owners preparing for exit strategies to stay-at-home moms managing household budgets, Michelle's initiative helps women define and achieve their version of financial success with confidence and clarity. Having overcome personal adversity, including battling leukemia at 17 and launching a business at 27, Michelle's passion for financial empowerment stems from both professional expertise and personal experiences. She holds a Bachelor's in Business Administration and Marketing, and has been nationally recognized as a leader in financial planning, especially for female business owners. A member of the Millionaire Founders Club and Entreprenista League, Michelle continues to guide women through their financial journeys by equipping them with the tools to overcome limiting money beliefs and create long-term security. Known for her relatable and energetic storytelling, Michelle speaks frequently on topics such as closing the pay gap, financial freedom, and overcoming adversity. Whether through her initiative or as a sought-after speaker and consultant, Michelle's mission remains clear: to break down financial barriers for women and inspire confidence in every aspect of their financial lives. Married to her husband Jason for 11 years, and mother to Beckett, 9, and Sloane, 5.  Michelle also cherishes travel, fashion, and spending quality time with her family. Core purpose/passion: To help females overcome similar health struggles and provide them with hope. – Facebook | Instagram |  LinkedIn  |  Website ABOUT MANON BOLLIGER: As a recently De-Registered board-certified naturopathic physician & in practice since 1992, I've seen an average of 150 patients per week and have helped people ranging from rural farmers in Nova Scotia to stressed out CEOs in Toronto to tri-athletes here in Vancouver. My resolve to educate, empower and engage people to take charge of their own health is evident in my best-selling books:  'What Patients Don't Say if Doctors Don't Ask: The Mindful Patient-Doctor Relationship' and 'A Healer in Every Household: Simple Solutions for Stress'.  I also teach BowenFirst™ Therapy through Bowen College and hold transformational workshops to achieve these goals. So, when I share with you that LISTENING to Your body is a game changer in the healing process, I am speaking from expertise and direct experience". Mission: A Healer in Every Household! For more great information to go to her weekly blog:  http://bowencollege.com/blog.  For tips on health & healing go to: https://www.drmanonbolliger.com/tips Follow: Manon Bolliger - | Linktr.ee | Rumble | Gettr  | Facebook | Instagram | YouTube | Twitter | LinkedIn | Follow: Bowen College Inc. | Facebook | Instagram  | LinkedIn | YouTube | Twitter | Rumble | Locals ABOUT THE HEALERS CAFE: Manon's show is the #1 show for medical practitioners and holistic healers to have heart to heart conversations about their day to day lives. Subscribe and review on your favourite platform: iTunes | Google Play | Spotify | Libsyn | iHeartRadio | Gaana | The Healers Cafe | Radio.com | Medioq | Audacy |   Follow The Healers Café on FB: https://www.facebook.com/thehealerscafe   Remember to subscribe if you like our videos. Click the bell if you want to be one of the first people notified of a new release.   * De-Registered, revoked & retired naturopathic physician after 30 years of practice in healthcare. Now resourceful & resolved to share with you all the tools to take care of your health & vitality!  

If your firm's outside the U.S. and you're thinking about bringing your fund here, you've probably already started googling and found yourself a million new to-dos. But before you start checking off all of the boxes (structure, fees, compliance, product, etc.), make sure you're not skipping the vital first step most fund managers miss.In this episode, Stacy breaks down the underrated first step that sets successful firms apart when they expand into (or out of) the U.S. and why the smartest managers start with who, not how.You'll learn: • The mindset shift that saves months of frustration • How co-creating with investors builds traction early • Who to call when you're entering or exiting the U.S. market • A smarter way to test your idea before spending a dimeThis is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week. ---Running a fund is hard enough.Ops shouldn't be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus- - -Thinking about expanding your investor base beyond the US? Not sure where to start? Take our quick quiz to find out if your firm is ready to go global and get all the info at billiondollarbackstory.com/gemcap

In today's episode, we're breaking down how to market your business when you barely have time to breathe — let alone create content.If you're working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale.Because the truth is:Marketing doesn't require perfection.It requires consistency.I'll walk you through the simple, realistic marketing system I teach florists who are stretched thin — a 10-minute routine that actually moves the needle. You'll learn what to post, how often, and what truly matters when time is limited.This isn't strategy for the “perfect” business owner with unlimited hours.This is for you — the real person doing real life while building something incredible.✨ In This Episode, We Cover:Why marketing feels overwhelming when you're short on timeThe myth of “needing to be perfect” to show up onlineWhat clients actually need to see from you (it's only 3 things)The easiest content to create when you're exhaustedHow to stay visible in 10 minutes a dayWhy messy, imperfect content often performs betterHow posting in the margins of your life still builds massive momentumA simple weekly marketing commitment you can actually stick to

This week's show is with Tad Hargrave. Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Since 2001, he's been weaving together strands of ethical marketing, Waldorf School education, a history in the performing arts, local culture work, anti-globalization activism, an interest in his ancestral, traditional cultures, community building and supporting local economies into this work of helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace. Tad did improv comedy semi-professionally for 25 years, co-ran Edmonton's progressive community building network TheLocalGood.ca, founded streetcarshows.com and the Jams program of yesworld.org. He speaks Scottish Gaelic and helped to launch and co-facilitate the Nova Scotia Gaels Jam. He is from Edmonton, Alberta (traditionally known, in the language of the Cree, as Amiskwaciy [Beaver Hill] and later Amiskwaciwaskihegan [Beaver Hill House]) and currently lives in Duncan, BC (Quw'utsun territory). In this episode, Lian and Tad explore how living stories form culture, meaning they're more than psychological metaphors, they're teachings tied to the land and beings around us. They touch upon Tad's Waldorf childhood and the years he drifted, the Gaelic homecoming that pulled him to Scotland and an elder storyteller. They follow the thread from archetype to architecture… sun, soil, and seasons. From there the conversation turns to how stories remember what a culture must not forget, why punishment poisons, and how initiation is smuggled into folktales so boys and girls grow into people. Listen if you have ever felt imprinted by myth then somehow lost your connection to it, wondered why archetypes can feel lacking, or longed for belonging. We'd love to know what YOU think about this week's show. Let's carry on the conversation… please leave a comment wherever you are listening or in any of our other spaces to engage. What you'll learn from this episode: How Tad's own hunger for ancestral story led him from activism to Gaelic study, reawakening a lineage of belonging How old stories once carried medicine, mapping the plants, elements, and ethics that kept a people alive Why myth without land becomes psychology, and what returns when stories are rooted back in place Resources and stuff spoken about: Visit Tad's Website Tad's Ethical Marketing Starter Kit Find out more about Membership for Marketing for Hippies Join Tad on Instagram & YouTube See Tad's Upcoming Events Join UNIO, The Community for Wild Sovereign Souls: This is for the old souls in this new world… Discover your kin & unite with your soul's calling to truly live your myth. Be Mythical Join our mailing list for soul stirring goodness: https://www.bemythical.com/moonly Discover your kin & unite with your soul's calling to truly live your myth: https://www.bemythical.com/unio Go Deeper: https://www.bemythical.com/godeeper Follow us: Facebook Instagram TikTok YouTube Thank you for listening! There's a fresh episode released each week here and on most podcast platforms - and video too on YouTube. If you subscribe then you'll get each new episode delivered to your device every week automagically. (that way you'll never miss a show).

Northeast Mississippi Community College President Dr. Ricky G. Ford and Marketing and Public Relations Specialist Liz Calvery look at how student feedback shapes leadership on campus. Ford reflects on a key lesson he has learned from listening to students and how their input plays a part in guiding tough decisions. He points out that colleges must adjust their expectations as each new group of students arrives with different needs and priorities. Their conversation includes Ford's take on the familiar phrase “Back when I was in college,” and why educators cannot rely on what worked years ago. He explains that meeting today's students where they are means building programs and services that fit a new generation's outlook. A major topic in the episode is technology and its role in modern education. Ford highlights Northeast's progress in this area and notes that other institutions often look to the college as they work to strengthen their own technology efforts. Plus, get the latest updates on athletics, academics, workforce development, and all the incredible things happening at one of the nation's premier community colleges.

In Episode 162 of Cybersecurity Where You Are, Tony Sager sits down with Tina Williams-Koroma, Founder and CEO of TCecure, LLC and CyDeploy, Inc. Together, they discuss why "cyber insecurity is not inevitable" and how organizations can take a managed approach to attack surface management.Along the way, Tina shares her journey from software development to cybersecurity entrepreneurship and explains why proactive measures like hardening systems and automating patching are critical for reducing risk. Here are some highlights from our episode:00:50. Introductions to Tina, her career pivot, and her entrepreneurial path03:35. The value of the secure configuration guidance provided by the CIS Benchmarks®07:35. Why a well-managed system makes for a hard target11:00. Marketing against “magic” in a hype-driven cybersecurity market13:44. The translative work of moving well-managed infrastructure beyond "mere hygiene"19:14. Tina's faith-based inspiration for helping others get as far as she's gotten27:23. Soccer analogies for a managed attack surface33:54. Tina's pep talk: "Why cyber insecurity is not inevitable"38:38. Free cybersecurity resources for small businessesResourcesMapping and Compliance with the CIS BenchmarksGuide to Asset Classes: CIS Critical Security Controls v8.1Gartner Says That in the Age of GenAI, Preemptive Capabilities, Not Detection and Response, Are the Future of CybersecurityCIS Community Defense Model 2.0OwlThis — Powered By CyDeployIf you have some feedback or an idea for an upcoming episode of Cybersecurity Where You Are, let us know by emailing podcast@cisecurity.org.

The Earth is All That Lasts by Mark Lee Gardner w/Jesan Sorrells------Music: Peer Gynt Suite no. 1, Op. 46 - IV. In the Hall Of The Mountain King - Czech National Orchestra---Opening and closing themes composed by Brian Sanyshyn of Brian Sanyshyn Music.---Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON!Check out the 2022 Leadership Lessons From the Great Books podcast reading list!--- ★ Support this podcast on Patreon ★ Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribeCheck out HSCT Publishing at: https://www.hsctpublishing.com/.Check out LeadingKeys at: https://www.leadingkeys.com/Check out Leadership ToolBox at: https://leadershiptoolbox.us/Contact HSCT for more information at 1-833-216-8296 to schedule a full DEMO of LeadingKeys with one of our team members.---Leadership ToolBox website: https://leadershiptoolbox.us/.Leadership ToolBox LinkedIn: https://www.linkedin.com/company/ldrshptlbx/.Leadership ToolBox YouTube: https://www.youtube.com/@leadershiptoolbox/videosLeadership ToolBox Twitter: https://twitter.com/ldrshptlbx.Leadership ToolBox IG: https://www.instagram.com/leadershiptoolboxus/.Leadership ToolBox FB: https://www.facebook.com/

Every event marketer has a moment they'd go back and redo — a decision, a mindset, a chance to think bigger.At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?”The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyond it.You'll hear:✅ Why thinking big-picture (not just event-by-event) turns survival mode into strategy✅ How taking risks and asking questions early can fast-track your growth✅ Why calm, connection, and community matter more than perfectionTune in for real talk from pros who've been there… because sometimes the best education happens in the aisles between booths.----------------------------------Connect With UsMatt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Coty Adams: https://www.linkedin.com/in/cotykadams/ Mollie Stahl: https://www.linkedin.com/in/molliestahl/  Our Company: https://rockwayexhibits.com/   

This week Amanda is joined by Marketing & Branding Consultant Lauren Toal who shares insights and tools in building your own personal and professional brand to get further ahead in your career or business. It's a lovely conversation on using your own values and skills to stand out in meaningful ways. Lauren also shares how she built her own career and then launched her own business in a really organic way using her own good reputation that she had developed over the years.Connect with Lauren:https://laurentoal.comhttps://www.instagram.com/laurentoalmarketing?WORK WITH AMANDA:ALIGN & THRIVE 1 Day Goal Setting Event 11th Jan 2025 - EARLYBIRD Price until 30th Novhttps://www.eventbrite.co.uk/e/align-thrive-tickets-1968808125101?JOIN The High Vibe Tribe Monthly Membership NOW:A Mindset & Manifesting Community for High Achieving Heart and Soul Centred Women.https://amandastjohn.lpages.co/high-vibe-tribe-monthly-womens-membership/**1:1 COACHING - Transformational support to achieve a business or personal goalBook in for 1:1 Coaching - https://amandastjohn.lpages.co/transformational-11-coaching/Other ways of WORKING with Me:https://linktr.ee/acreatedlife_coachAmanda St John/A Created Life is a professional Singer-Songwriter, Music Mentor, Motivational Coach & TEDx Speaker from Ireland. She has coached/mentored for over 15 years as well as having a successful music career with 2 albums, UK/Irish & USA tours, worldwide airplay (including BBC Radio 6 and RTE Radio 1) and she even sang for the US President in Washington DC. But she only committed to her music career in her mid 30's after a near death experience in a car accident inspired her to reassess her life and finally follow her dreams.Email: acreatedlifecoach@gmail.com Hosted on Acast. See acast.com/privacy for more information.

We know that you know beer! But what if you're adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and marketing of all your brands, alcoholic beer as well as non-alc, spirits and hemp-derived beverage products.Key Objectives:Know what is considered an advertisement and the “Golden Rule” to avoid most TTB/FTC concerns.Advertising alcoholic beverage brands and what rules/regulations you are required to follow, including social media and printUnderstand how the rules/regulations may or may not change if you are advertising a spirit, non-alc or hemp derived product?Understand where some companies selling only non-alc beer and/or hemp-derived products have more flexibility than you do as a producer of alcoholic beverages.How to get the influencers that you work with to understand all of this, or at least what they need to know to keep you from getting into troubleShana Metzger, Senior Counsel at Barnes Beverage Group, provides strategic counsel on the full spectrum of commercial operations, from crafting distribution, sales, and expansion strategies to negotiating complex agreements.Shana excels in drafting and managing distribution contracts, alternating proprietorships, and other key commercial arrangements, in both traditional and emerging beverage sectors. Beyond commercial work, she advises clients on labor and employment issues as well as intellectual property matters, ensuring comprehensive support for client businesses.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Learn how to build a focused, authentic author platform to connect with readers early, grow your visibility, and create lasting momentum for your book launch.In this episode, I'm joined by Shelby Leigh, bestselling author of four poetry books (with over 60,000 copies sold!) and the founder of Marketing by Shelby, where she's helped more than 8,000 authors and creatives learn how to market their books with ease.Shelby and I talk about how to start building your author platform before your book launches, what to post when you don't have a book out yet, and how to market in a way that fits your personality (even if you're introverted or allergic to salesy marketing).Here's what we cover:[02:15] How Shelby went from anonymous poet to book marketing educator, and what helped her embrace book promotion as an introvert who once dreaded it.[05:25] What an author platform actually includes (it's more than social media!) and how early (or late) you should build one that works.[12:30] The 3-Part “Show, Sell, Story Tell” content framework for sharing your work online without feeling pushy or performative.[18:15] The most common author-platform mistakes writers make and the mindset shifts that turn confusing marketing into genuine reader connection.[20:40] How to set up your first email list, plan a low-stress book launch, and keep growing your readership long after release week.Whether you're preparing to publish or just starting your first draft, you'll discover simple, sustainable ways to market your book and connect with readers who'll love it.

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today on this special re-release of The Portrait System Podcast, Vancouver-based boudoir and empowerment Michele Mateus is our guest. Listen in as Michele tells us all about her business journey and how she has achieved a $3k+ sales average. Don't miss out on this exceptional episode!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're looking for a quick spark for your marketing this week, this one's packed with clever timing plays and wild cultural moments that Jay Schwedelson breaks down with zero fluff. From riding the wave of Spotify Wrapped to the bizarre reality of Brown Friday, he pulls out the stuff brands can actually use right now and the stuff that's just too ridiculous not to mention.ㅤBest Moments:(00:00) Why jumping on Spotify Wrapped is the smartest content move you can make this week(01:45) The wild engagement bump brands get when they launch Wrapped style content(04:09) The extremely real and extremely gross reason the day after Thanksgiving is called Brown Friday(05:30) Why unsubscribe rates skyrocket this time of year and why it's not your fault(06:59) Jenna Bush Hager had 19 bridesmaids and Jay cannot process itㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/