Podcasts about Marketing

You're about to hear one of the most honest longevity conversations ever recorded. This co hosted episode brings together two longevity leaders with opposing views on how long humans can live, yet enormous respect for each other and the science. Recorded live at Eudemonia, this discussion gives you clear frameworks for longevity, biohacking, human performance, and anti aging without all the tribal thinking that can plague modern health conversations! Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey sits down with Dan Buettner for a rare co hosted podcast that explores where biohacking and Blue Zones philosophy clash and where they surprisingly align. Dan Buettner is a National Geographic Explorer, Emmy Award winning producer, and five time New York Times bestselling author. He is best known for identifying the Blue Zones, regions of the world where people live the longest and healthiest lives. His research has reshaped cities, healthcare systems, and insurance models across the United States, improving health outcomes for more than 10 million Americans. His Netflix series Live to 100: Secrets of the Blue Zones earned six Emmy nominations and won three. Dan is also an accomplished endurance athlete with three Guinness World Records in distance cycling. Together, Dave and Dan debate the true limits of human lifespan, whether longevity is driven more by environment or intervention, and how modern tools like AI, functional medicine, supplements, fasting, ketosis, and sleep optimization compare to walkable communities, movement, and purpose. They explore mitochondria, neuroplasticity, metabolism, brain optimization, and why Smarter Not Harder applies whether you follow a carnivore leaning diet, a bean based diet, or something in between. This episode gives you both sides of the longevity argument and lets you decide what fits your biology, values, and goals. You'll Learn: • Why Dan believes average human lifespan likely tops out in the mid 90s and how Blue Zones support longevity without chronic disease • Why Host Dave Asprey believes biohacking, AI, and modern science could push longevity toward 150, 180, or beyond • How environmental design hacks unconscious behavior more effectively than willpower • The overlooked role of light, darkness, and circadian rhythm in sleep optimization and human performance • How fasting and ketosis support longevity when used strategically instead of obsessively • Why mitochondria signaling may matter more than fixing every cell individually • How neuroplasticity and brain optimization influence aging and resilience • Where supplements and nootropics help and where simplicity wins • The real debate around carnivore diets, carbs, beans, metabolism, and longevity • Why community, purpose, and movement remain foundational even in advanced biohacking • How Danger Coffee fits into energy, focus, and Smarter Not Harder performance strategies Dave Asprey is a four time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living. Episodes are released every Tuesday and Thursday, where Dave asks the questions no one else dares, and brings you real tools to become more resilient, aware, and high performing. Thank you to our sponsors! - BodyGuardz | Visit https://www.bodyguardz.com/ and use code DAVE for 25% off. - MASA Chips | Go to https://www.masachips.com/DAVEASPREY and use code DAVEASPREY for 25% off your first order. - Puori | Use code DAVE at http://puori.com/DAVE to get 32% off your Puori Fish Oil when you start a subscription. You save more than $18. - BrainTap | Go to http://braintap.com/dave to get $100 off the BrainTap Power Bundle. Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: longevity debate, biohacking vs blue zones, dave asprey dan buettner, human lifespan limits, how long can humans live, anti aging science, blue zones longevity, environment vs intervention longevity, human performance optimization, mitochondria signaling, aging clocks epigenetics, neuroplasticity aging, brain optimization longevity, sleep optimization circadian rhythm, fasting longevity science, intermittent fasting longevity, ketosis metabolism aging, AI longevity tools, AI exercise training, VO2 max lifespan, metabolism optimization, supplements longevity, nootropics brain health, carnivore diet longevity, beans vs meat longevity, protein mTOR aging, functional medicine longevity, community purpose lifespan, movement vs exercise longevity, light exposure circadian health, darkness sleep longevity, daveasprey biohacking, dan buettner blue zones, smarter not harder longevity, danger coffee performance Resources: • Dan's new podcast: https://danbuettner.com/podcast/ • Dan's website: https://danbuettner.com/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com • 40 Years of Zen: https://40yearsofzen.com Timestamps: 0:00 – Trailer 2:50 – Introduction to Dan Buettner 4:59 – Light & Circadian Biology 7:21 – Aging Science & Interventions 13:18 – Community & Social Connection 15:16 – Biohacking Basics 19:04 – Movement & Exercise 21:20 – Diet & Nutrition Philosophy 31:06 – Dave's Daily Diet 33:49 – Salt & Hydration 41:07 – Marketing & Building Bulletproof 49:10 – Rapid Fire Round 55:00 – Closing Thoughts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Watch the YouTube version of this episode HEREAre you a lawyer looking to learn about personal and professional growth? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Chris Earley about his unconventional path to founding a law firm, the challenges he faced in the legal profession, and his journey of personal growth. He discusses the pivotal role of mentorship, mindset shifts, and self-care practices like meditation. Chris shares his insights on the need to address personal issues while running a law firm to ensure they don't interfere with professional responsibilities. Being a lawyer can be very tough, especially with the types of cases seen and it can lead to irrational and heated behaviour that can affect other people. Chris tells listeners to pause and really take some time to think about your feelings before you potentially make a mistake, like sending a fiery email. It is also important to think about healthy alternatives like therapy to work through your issues.It is really important for lawyers to be authentic. Being real and vulnerable is the best way to connect with people and network with others in the industry. For Chris, he uses LinkedIn as a platform to share real, vulnerable moments with followers. It is the perfect place to share successes and failures so others can learn, especially for fellow lawyers who are looking to learn from those who are more seasoned.Listen in to learn more!3:52 Lessons on Mindset Shifts5:48 Navigating the Overload of Legal Experts 16:45 Addressing Personal Issues33:37 Vulnerability as a Superpower38:10 Authenticity for LawyersConnect with Christopher:Website InstagramLinkedin717-956-2501Tune in to today's episode and checkout the full show notes here. 

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Welcome to the new weekly series Marketing Doesn't Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner's mind:What should we start, stop, and continue in 2026?You'll hear:???? Why newsletters are usually garbage (and how to fix them)???? Planning your year: proactive vs. reactive❌ The death of Canva-text testimonial dumps✅ The real ROI of Facebook ads for workshops???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

In this episode, we explore the practical role of genetic testing in psychiatry with Dr. Chris Aiken. Which genetic tests actually matter in clinical practice? We cut through the marketing hype to reveal the three essential pharmacokinetic tests and FDA requirements that can prevent serious adverse events in your patients. Faculty: Chris Aiken, M.D. Host: Richard Seeber, M.D. Learn more about our memberships here Earn 0.75 CME: The Role of Genetic Testing in Psychiatry Pharmacogenetic Tests That Matter in Psychiatric Practice

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for better data analysis and customer service automation. Brinker predicts 2026 will shift focus from AI for marketers to AI for customers, fundamentally disrupting traditional sales playbooks as buyers gain information asymmetry through agentic browsers and AI assistants.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Episode 1 of ReDream Education… and this is only the beginning. I created this first episode to speak directly to the three groups who are shaping the future of learning: parents, teachers, and microschool founders. You are the ones living at the intersection of crisis and calling. You are the ones who feel the pressure, see the gaps, and know deep down that the current system isn't working. And whether you're listening from your classroom, your car, your kitchen, or your microschool-in-the-making, I know this truth: Something in your life is asking you for a new dream. A wiser dream. A ReDream. In this episode, I share my story — the journey from a dining room table microschool to building a multi-building campus, a nonprofit, the Bright Pathways program, and a national movement that supports educators and families across the country. But more importantly, I'm sharing why everything had to evolve. Because the world of education is changing rapidly. Parents are searching for options that honor their children's individuality. Teachers are longing for purpose, autonomy, and impact beyond standardized systems. Founders are stepping forward to build flexible, mastery-based, relationship-centered learning communities. The crisis is real. But so is the opportunity. This episode is where I lay the foundation for the entire movement: ⭐ Why education is in a breakdown—and why that breakdown is a doorway Parents are exhausted. Teachers are burnt out. Students are anxious, bored, or misunderstood. Communities are desperate for alternatives. The old blueprint no longer works. ⭐ Why YOU are part of the ReDream You're listening because some part of your life, your classroom, your child, or your calling is asking for something different. Something better. Something truer. A ReDream isn't about starting from scratch — it's about becoming who you were meant to be. ⭐ Why this movement exists ReDream Education is for: parents craving personalized learning teachers stepping into innovation founders designing micro-schools, pods, and hybrid models philanthropists wanting to invest in schools that actually work leaders ready to reshape the future of education This movement exists because our children deserve more than a system. They deserve a vision. ⭐ What listeners can expect from ReDream Education Every episode will give you: practical frameworks leadership development curriculum clarity founder strategy enrollment + marketing support personalized learning models neurodivergent + gifted pathways breakthrough stories from real schools the systems and soul work required to build something meaningful ⭐ The evolution of Microschool Masterminds In this new era, Microschool Masterminds becomes the home for founders nationwide — with weekly coaching, operations support, curriculum design tools, legal guidance, and the systems needed to start or scale a thriving microschool. ⭐ The calling forward If you are here, you are not meant to sit on the sidelines of education reform. You are meant to shape it. To build it. To redream it. This is Episode 1. And this is only the beginning. ----more---- Microschool Masterminds: skool.com/microschool-masterminds Every Thursday from 12-1 pm (EST), join Makenzie Oliver, microschool founder, VELA connector, and instructional coach, along with other founders, parents, and dreamers, as we connect, inspire, and progress through the challenges and celebrations of starting, running, and growing a microschool! When you join Microschool Masterminds for just $107/month, you get: Live Weekly Collaborative Sessions to Maintain Your Momentum and Create Community Instant Access to Over 150+ Resources on Marketing, Finances, Organization, Hiring, and More! The Key to the Mastermind Vault, with ALL of Our Recorded Presentations since April 2024 EXCLUSIVE Access To Mastermind-Only Discounted Items Microschool Masterminds is about collaboration and transformation – about helping you become a confident, empowered entrepreneur, ready to take on the world with friends to guide you along the way. Join us on this remarkable journey from overwhelm to success.   Facebook Group: facebook.com/groups/redreameducation If you're searching for a community because something in your life, your classroom, your family, your child, or your heart is asking for a new dream. A wiser dream. A ReDream. You belong in ReDream Education's Microschool Community (Facebook Group). We challenge the old models, rethink what learning can be, and build innovative pathways for children, families, and communities! Blog: redreameducation.com/blog It's time to take the light that's been dimmed, due to the overwhelming pressures, and spark a flame! Whether it's starting a homeschooling business, designing a microschool, or even becoming a traveling tutor...teacher friend...the options are here for you to stay in the teaching profession and do what you love.

Want to quit your job and build a real land investing business? ⁠Land Portal⁠ gives you access to the fastest-growing land software plus ⁠Land Portal University⁠, where we walk you step-by-step through getting your first land deal. Looking for 1-on-1 Land Flipping or Subdividing coaching?  Schedule a ⁠FREE strategy call⁠ here.================================In this episode, Ron Apke sits down with veteran land investor, Travis King, to reveal how he scaled from flipping $500 lots from Ebay to closing 6-figure land deals through private capital, smarter marketing, and value-adding strategies. Travis breaks down what's actually working in today's land investing market, from new strategies targeting landlocked properties and subdivisions to standing out with segmented direct-to-seller marketing.If you want to build a scalable land investing business, replace your W-2 income, and make fewer deals for bigger profits, this episode is a must-watch!

Most B2B brands think growth comes from turning everything up: more campaigns, more hustle, more competitive swagger. But the brands people actually follow know when to slow down, tune out the noise, and get real.That's the unexpected lesson of KPop Demon Hunters, a movie that uses K-pop stardom, rivalry, and emotional honesty to show what makes an audience stay loyal. In this episode, we break down his marketing lessons with the help of our special guest Ray Lin, Fractional Head of Marketing.Together, we explore what B2B marketers can learn from pacing for quality, standing for something bigger than the rivalry, and making vulnerability a trust engine that drives demand.About our guest, Ray LinRay Lin is a mission-driven marketing leader who turns messy funnels into clean revenue. Over 13+ years across SaaS, marketplaces, and wellness tech, he's built demand gen and ABM machines that actually align with sales—and he's unapologetically pro-AI when it lifts both creativity and efficiency.A Bay Area native and former sports writer turned “accidental but strategic marketer,” Ray believes great marketing is H2H—human to human—before it's ever B2B. He's led and rolled up his sleeves across demand gen, digital, ABM, field, performance, growth, content, product marketing, and lifecycle CRM, with 8+ years inside B2B2C marketplaces like Grubhub, Wellhub and SeatGeek.If your pipeline's leaky, your teams are siloed, or “content” isn't moving deals, Ray's the marketing leader who fixes the system, centers the customer, and gets momentum back on the scoreboard.What B2B Companies Can Learn From KPop Demon Hunters:Work smarter, not harder. KPop Demon Hunters shows that momentum dies when you confuse output with impact. Ray pulls a direct B2B parallel: “one of the lessons that come from Golden is working smarter, not harder… [Marketers] a lot think that extra 10 attempts at ad creative or 10 extra emails that you queue up in your CRM are gonna make all the difference. When in reality, it's about quality, not quantity.” For B2B, this movie is your warning label: speed without intention burns out the team and blurs the story. Make fewer bets, make them sharper, and give your work room to land.Compete with conviction, not contempt. The movie's diss track, Takedown, is a trap: when your identity becomes anti-them, you shrink your own story. Ray says it plainly: “Don't let competitive obsession poison your well.” The point isn't to never compete, it's how you compete. If your positioning is mostly about your rival, you've already let them write your narrative. Lead with what you stand for, and you won't need a villain to feel heroic.Let vulnerability be your differentiator. The movie's emotional turn lands because the heroes stop performing perfection and start telling the truth. That's the B2B move too: honesty travels farther than polish. Ray says, “ The power of vulnerability and transparency… can really skyrocket a B2B brand.” In B2B, authenticity isn't a vibe, it's a trust engine. Build a brand worth believing in.Quote“Always be ready. You don't know what's gonna be a hit and what's not going to. And when it does happen, know how to capitalize on it. And the multiple prongs, the octopus of this behemoth that is KPop Demon Hunters, I think, is that it has all these tentacles… [and] is what makes it so powerful. You can't plan for the success of one tentacle without thinking at least about the others.”Time Stamps[00:55] Meet Ray Lin, Fractional Head of Marketing[02:15] Why KPop Demon Hunters?[05:10] Role of a Fractional Head of Marketing[06:20] Behind the Scenes of KPop Demon Hunters[16:00] B2B Marketing Lessons from KPop Demon Hunters[27:00] High Concept Storytelling in Media[40:57] Final Thoughts and TakeawaysLinksConnect with Ray on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily's concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today's high-velocity environment.Key TakeawaysMarketing teams need more generalists who can connect strategy, creativity, and distribution.Speed to execution matters more than perfect alignment across functions.Big marketing wins come from coordinated campaigns, not isolated tactics.AI increases the value of orchestration and taste, not specialization alone.Marketing leaders should think in portfolios of bets, not incremental activities. Quote“Every big initiative needs to have a chance to really win — not just deliver incremental results.”Episode Timestamps(03:51) What the “Gen Marketer” role actually means(10:04) Why speed matters more than perfect alignment(16:42) Escaping random acts of marketing with big bets(24:58) How CMOs should think like producers or VCs(31:37) When founder-led marketing works (and when it doesn't) SponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more. LinksConnect with Ian on LinkedInConnect with Emily Kramer on LinkedInDear Marketers Podcast MKT1 UnboxingLearn more about MKT1Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I'm joined by artist Ashley Blazer, whose work is rooted in the natural world and explores spirituality, human presence, and the landscapes we move through — both physically and creatively. Ashley recently relocated from Austin, Texas to Charlottesville, Virginia, and we talk about how changing environments can reshape the way you see, make, and think about your work. Her practice spans painting, textiles, and sculpture, and one of the most powerful throughlines in this conversation is permission — permission to experiment, to step away from a medium, and to return to it with new clarity. We cover: Letting your artistic style evolve without forcing an “arrival” How environment and place influence creative work Balancing studio time with the realities of motherhood Navigating the business side of art without losing creative momentum Marketing, visibility, and building sustainable relationships as an artist Why discomfort in your practice is often a sign of growth This is an honest, grounded conversation for artists who are navigating change, refining their direction, or trying to balance creativity with the rest of life. Links & Resources • Learn more about Ashley Blazer and her work:https://www.ashleyblazer.com • Apply to The Art Coaching Club (applications are currently open):https://www.theartcoachingclub.com/about-1 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, business owners have been told to follow a familiar playbook when it comes to hiring: Take your time. Be selective. Hire slow, fire fast. But more and more owners are discovering that those rules don't fit the reality they're facing right now. This week, William Vanderbloemen says employers can no longer indulge the luxury of hiring slow. “The shortest sermon I've got,” says the former pastor, “is candidates are more fickle than ever, and owners need to realize that.” Paul Downs says he's trying to figure out what's gone wrong with his hiring process: Is it the way he uses Indeed? The way he approaches candidates? Or the differences between hiring white-collar and blue-collar employees? Jaci Russo believes companies should always be marketing their brand as an employer and always be on the lookout for good people—even when they're not actively hiring. Plus, in a wide-ranging, end-of-year discussion recorded in December, the three owners talk about whether they hit their numbers in 2025, whether they use a formal budgeting process, what they expect in the year ahead, and how far out they can realistically see when they try to plan for the future.

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows context-driven content and strategic FAQ implementation drive 848% higher performance in AI search results. The discussion covers fanout query analysis for identifying actual LLM search patterns, prompt volume data for strategic content planning, and practical frameworks for transitioning enterprise SEO strategies to generative engine optimization before competitors dominate AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of real AI search queries, and his data reveals a massive shift in how consumers discover and evaluate brands.This week, Elena, Rob, and Jonathan sit down with Josh to discuss answer engine optimization (AEO) and what marketers need to know right now. Josh explains why traditional SEO tactics like domain authority matter less in AI search, how different engines cite content, and the surprising power of FAQs in product discovery. Plus, learn why SEOs have never had a better opportunity to become heroes in their marketing organizations.Topics covered: [04:00] When AI search shifted from novelty to cultural necessity[06:00] How ranking signals differ between ChatGPT, Gemini, and Perplexity[09:00] Why domain authority matters less for AEO than traditional SEO[14:00] Tracking real user prompts across the marketing funnel[19:00] How instant checkout in ChatGPT changes brand visibility strategy[22:00] Why FAQs increased citations by 848% in top-performing domains[26:00] Why SEOs should lead the AEO charge at their companies To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Profound Article: https://www.tryprofound.com/guides/what-is-answer-engine-optimizationProfound Website: https://www.tryprofound.com/Profound LinkedIn: https://www.linkedin.com/company/tryprofound/Josh Blyskal's LinkedIn: https://www.linkedin.com/in/joshua-blyskal/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Hiring doesn't have to feel risky, chaotic, or overwhelming—but for many advisors, it does. In this episode, Libby breaks down why hiring the wrong way is one of the biggest drivers of stress, frustration, and team dysfunction in advisory firms. Whether you're actively hiring or just thinking ahead, this conversation will help you step into your role as CEO, clarify what your business truly needs, and design a team structure that actually supports growth instead of creating more work. In this episode, you'll learn:Why hiring a person before defining the role often leads to burnout, confusion, and poor performanceHow to use a simple org chart exercise to identify role gaps, overlaps, and misaligned responsibilitiesThe difference between stewarding people and stewarding results—and how great leaders balance bothWhy more help isn't always the answer, and when clarity and systems matter more than another hireHow defining roles creates better onboarding, stronger accountability, and clearer growth paths for your teamHiring well starts long before interviews and job descriptions. When you design roles intentionally and align them with your vision, hiring becomes less stressful and far more effective. This episode will help you slow down, think like a CEO, and build a team that makes your business feel easier to run—not harder.Learn more about Claire's hiring process HERE!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,800+ Members: https://www.facebook.com/groups/pestcontrolmillionairesMat Rogers is the COO of Lizard Marketing (https://lizardmarketing.co/).Instagram: https://www.instagram.com/lizard.marketing/The Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit pestcontrolmillionaire.com.Send your business and entrepreneurship questions to info@pestcontrolmillionaire.com and we'll answer them on the show!Produced by Sofia Salaverri and Dalton Fisher, Fisher Multimedia LLCFisherMultiMedia.com

Most shop owners do not fail at marketing because they lack effort. They fail because their efforts have no clear purpose behind them. According to Carrie-Lynn Rodenberg, CEO and founder of Turnkey Marketing, effective marketing is not about doing more. It is about doing the right things with intent, strategy, and a measurable goal.In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Carrie-Lynn to break down how shop owners can move away from reactive marketing and build campaigns that are aligned with who they are, where they operate, and what they want to achieve. Carrie-Lynn explains why shops waste money on random tactics, why “just doing what your buddy does” never works, and how to define what you want before you spend a dollar.She also shares how Turnkey acts as a true director of marketing for shops, coordinating vendors, reviewing results, listening to calls, and helping owners stay focused on their strengths while the strategy gets handled. The conversation goes into real human psychology, why customers choose one shop over another, and how to attract the right people by understanding what they actually respond to.Tune in to episode 134 of Maximum Octane if you want to learn how to do marketing that brings in cars, builds trust, and supports the life you want outside the shop.Episode Takeaways:4:10 Why most marketing fails when it starts without a clear goal7:20 How Turnkey acts as a true director of marketing for shop owners9:45 Why location, personality, and community involvement change your strategy12:10 How to turn a difficult location into a destination14:40 How human psychology shapes every marketing decision17:00 Why cost, convenience, and clarity matter more than shop owners think20:30 Why discounts only work when they are intentional and trackable22:10 How high-end brands use specials without becoming discount shops25:40 Why marketing only works if your shop has the processes to back it up28:50 The real purpose of an irresistible offer and how to use it responsibly33:10 Why shops with strong systems should not fear a low-cost oil change34:25 How to bring in the right customers instead of more random customersConnect with Carrie-Lynn:LinkedInTurnkey MarketingFollow Turnkey Marketing on InstagramConnect with Turnkey Marketing on FacebookTurnkey Marketing on XLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Chad & Cheese go full rebel mode with Kim Storin, the marathon-running, transformation-junkie CMO at Zoom, who just unleashed the company's biggest brand campaign ever: "Zoom Ahead." Featuring SNL's Bowen Yang in a hilarious workplace uprising (written and produced by Colin Jost's No Notes agency), the spot is a love letter to frustrated users everywhere—lampooning clunky competitors while reminding the world why people actually love Zoom. Kim dishes on reigniting that pandemic-era passion, pivoting from IT buyers to everyday users, embedding groundbreaking AI into workflows, expanding beyond meetings (hello, contact centers, events, and the fresh Bright Hire acquisition for recruiting), and fighting the short-term "coin-operated" mindset with real long-term brand building. She talks partnering with the C-suite for true ROI, the rise of "human-in-the-loop" over AI slop, empowering employees as brand evangelists, and why trust and customer-centric stories trump CEO monologues every time. Raw, strategic, and packed with insights for anyone in HR tech or marketing—this episode is a masterclass in keeping an iconic brand human in an AI world.

From Hustle to Clarity: Andy Seeley on Simplifying Growth, Marketing & Building Businesses That LastIn this episode, I sit down with Andy Seeley, CEO of Creatively Disruptive, co-owner of Ashworth Strategy, speaker, and creator of CAI (Customer AI),  for an honest, grounded conversation about business growth, marketing clarity, and what actually supports long-term success for founders.Andy's journey spans sales leadership, agency building, economic downturns, and helping hundreds of small and service-based businesses navigate growth without burnout. From opening CarMax locations to supporting kids activity centers, e-commerce brands, and local businesses, Andy brings real-world perspective to what works  and what quietly breaks businesses over time.Rather than chasing hype, hustle culture, or overcomplicated tactics, Andy challenges founders to rethink marketing as communication, build systems that support people, and create businesses that serve life not consume it.We cover:Why hustle alone isn't the answer to sustainable growthThe hidden danger of relying on word-of-mouth as a strategyHow fear keeps founders underpricing, understaffing, and stuckWhy most businesses don't fail at marketing, they fail at follow-upThe role of AI in supporting human connection (not replacing it)Building systems that create freedom instead of burnoutHow downturns create the biggest opportunity for market shareWhy clarity, consistency, and communication outperform complexityThe importance of treating agencies as partners, not vendorsRedefining success as freedom, impact, and time with familyTakeaways:Marketing should feel like communication, not manipulation.Growth comes from clarity, not chaos.Fear shrinks businesses faster than bad strategy.Strong systems give founders freedom — not more work.The best businesses are built to support life, not replace it.

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for better data analysis and customer service automation. Brinker predicts 2026 will shift focus from AI for marketers to AI for customers, fundamentally disrupting traditional sales playbooks as buyers gain information asymmetry through agentic browsers and AI assistants.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Points of discussion:1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]2. In-house with Rhinegeist3. On the perils of releasing a budget brand [BBT Newsletter]4. How we built the Cold Drinking Beer brand [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

If growth is stalling, the problem is rarely the media plan. It is friction in the patient experience that marketing cannot fix after the fact. On this episode of Ignite, Cardinals VP of Brand Marketing Ashley Petrochenko sits down with Ben Whitaker, Director of Digital Strategies, Marketing, and Communications at UofL Health, to unpack why sustainable healthcare growth starts long before the appointment and often breaks at the digital front door. Drawing on 25 years of digital and SEO experience across industries, Ben shares how consumer behavior, not new tactics, should shape SEO, AI search, site experience, reviews, and scheduling. This conversation matters now as AI accelerates search behavior and raises the stakes for accuracy, trust, and usability across the entire patient journey. You'll learn: Why SEO still underpins patient acquisition in an AI-driven search world How small experience gaps quietly kill conversion and retention What healthcare marketers can fix without waiting on a full redesign How marketing can lead cross-functional alignment around patient access If improving patient access and driving real growth are priorities for 2026, this is the episode to listen to next. RELATED RESOURCES Connect with Ben - https://www.linkedin.com/in/bentwhitaker/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

A CMO Confidential Interview with DJ Patil, Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. DJ discusses why AI adoption is "lumpy" like unbaked cake mix, the difference between large models and focused applications, and why consultants are probably not the best way to make progress. Key topics include: Maslow's Hierarchy of AI with power, data and water as the foundation; a timeline juxtaposition of AI evolution versus culture and policy change; and his belief that marketers have a unique position to add "human connectivity" in to the mix. Tune in to hear a view on AI and health care as well as how Waymo almost ruined a date night. What does AI adoption *really* look like inside large organizations—and why does it feel so uneven?In this episode of **CMO Confidential**, host **Mike Linton** sits down with **DJ Patil**—former U.S. Chief Data Scientist, AI leader at eBay and LinkedIn, and longtime advisor and investor—for a clear-eyed update from the front lines of AI.DJ explains why AI progress feels “lumpy,” why culture—not technology—is the biggest blocker to ROI, and what boards, CEOs, and CMOs must do now to avoid falling behind. From autonomous warfare and small models to Wall Street hype cycles, job displacement, and what AI means for the future of marketing, this is a practical, executive-level conversation about what's real, what's noise, and what comes next.If you lead a company, manage a brand, sit on a board, or are building a career in marketing, this episode will recalibrate how you think about AI adoption, investment, and organizational change.

A new year is the perfect time to reset your marketing. In this episode of the Branded Bull Podcast, we break down the core marketing foundations every lawn care and landscaping business should have in place before the season ramps up. From branding and websites to local SEO and visibility, you'll learn what actually matters, what's often overlooked, and how to start the year positioned to attract better customers and win more work. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Jade Warshaw and her husband once found themselves buried under $460,000 in debt, a weight that revealed the emotional patterns sabotaging their financial decisions. Despite their best efforts, no amount of saving or financial planning could break the cycle. It wasn't until they tackled the mindset and emotions driving their choices that they finally eliminated their debt and gained true financial freedom. In this episode, Jade uncovers the emotional traps that prevent people from building lasting wealth, and shares how you can break the cycle to achieve your financial goals in 2026 and beyond. In this episode, Hala and Jade will discuss: (00:00) Introduction (02:38) Emotional Barriers to Financial Success (08:10) Taking Responsibility for Your Finances (10:05) Unpacking Viral Money Trends and Mindsets (18:54) Financial Red Flags and Emotional Traps (26:25) Emotional Audit: Identifying Financial Behaviors (32:25) Navigating Shared Finances in Relationships (42:08) Entrepreneurs' Biggest Money Mistakes (46:46) The Financially Responsible Money Checklist (50:04) Raising Kids With Healthy Money Values (55:27) Achieving Financial Peace and 2026 Goals Jade Warshaw is a debt elimination expert, finance coach, and bestselling author. As a co-host of The Ramsey Show, the second-largest talk radio show in America, she helps people pay off debt and build wealth by teaching them how to shift their mindset and actions around money. Jade's latest book, What Nobody Tells You About Money, provides practical strategies for addressing the emotional barriers that prevent financial freedom. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Jade's Book, What Nobody Tells You About Money: bit.ly/WNOTYAM  Jade's Instagram: instagram.com/jadewarshaw  The Ramsey Show: ramseysolutions.com Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Personal Finance, Stock Market, Scalability, Investment, Risk Management, Business Coaching, Finance Podcast

What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach.We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully letting go of what doesn't.You'll also hear about an ethical visibility win: a respectful client email series that simply named her resources—podcast, book, shame quiz, and the Better Way guide. The result wasn't pushy; it was supportive care beyond the therapy hour. Ellie then breaks down her Better Way framework—awareness, education and exploration, taking down defenses, transformation, establishing and empowering, and rising in resilience—and shows how it helps people move from surviving to thriving with both therapeutic depth and faith-integrated hope.If you're a clinician, creator, or founder who's tired of guessing at content and watching a “pretty” brand underperform, this conversation offers a practical roadmap. We cover audience definition, messaging, site structure, content strategy, and simple metrics you can track today. Listen, take notes, and then tell us your next move. If this helped, follow the show, share it with a friend who needs brand clarity, and leave a quick review so more people can find it.Read it HERE.Support the show

In this episode of That Entrepreneur Show, host Vincent A. Lanci welcomes a panel of entrepreneurs to discuss their experiences, insights, and strategies for success. The conversation covers a range of topics, including the importance of market immersion, the benefits of podcasting and media presence, health and wellness tips for entrepreneurs, effective marketing strategies, and lessons learned in entrepreneurship. Each guest shares their unique perspectives and advice, emphasizing the value of relationships, credibility, and personal growth in the entrepreneurial journey.As you listen:  00:00 Introduction and Guest Introductions 01:58 Lessons from Market Immersion 03:31 The Power of Podcasting in Business 05:29 Building Credibility through Media and Books 07:22 Health and Wellness Tips for Entrepreneurs 09:14 Marketing Strategies for Startups 10:10 Lessons Learned in Entrepreneurship 13:00 Shoutouts to Fellow Entrepreneurs 17:15 Goals for the New Year 20:11 Final Thoughts and Last Words"You just create it." "Start by starting. Just start." "You have to have that inner drive."

David Newman drops some serious truth bombs about why traditional sales tactics feel so gross—and what to do instead. He breaks down his "relationship-first" approach to business, explains why being divisive with your values is actually your competitive advantage, and shares how to escape the feast-or-famine cycle that keeps so many video businesses stuck. This isn't about tricks or scripts—it's about becoming the kind of person clients naturally want to work with. Key Takeaways Your values should filter clients in AND out—stop trying to convince everyone and start attracting the right ones The feast-or-famine cycle happens when you're focused on the next sale instead of building genuine relationships Being "divisive" with your beliefs isn't political—it's strategic positioning that saves everyone time Sales doesn't have to feel pushy when you lead with service and let your values do the filtering About David Newman David Newman, CSP. David is a Certified Speaking Professional®, a popular keynote speaker, and the author of the new book, Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a BusinessCelebrity, and Drive Unstoppable Growth. He works with founders, mid-marketCEOs, and professional services firms who want to play bigger, grow faster, and become a category of one. David's previous books are Do It! Selling, Do It! Speaking, and Do It! Marketing (an international bestseller translated into six languages). David is also the host of the globally ranked top 1% podcast, The Selling Show, with over 500 episodes. In This Episode [00:00] Welcome to the show! [03:47] Meet David Newman [11:11] Question Based Selling [18:17] Be Fully Present [23:04] How To Deal With Ghosting [26:15] Market Eminence [32:41] Be More Of Yourself [46:06] Connect with David [48:31] Outro Quotes "Don't worry about being a better salesperson, be a better person." - David Newman "We are not in the convincing and persuading business. We are in the filtering and sorting business." - David Newman "Action eliminates fear. Doing anything is better than doing nothing." - David Newman "Your sales process is not a matter of convincing and persuading—it's automatic filtering and sorting based on your point of view, your beliefs, your values." - David Newman Guest Links Visit David Newman's website to learn more about his work and services. Check out The Selling Show, David Newman's podcast Follow David Newman on social media: LinkedIn, Instagram, Facebook, YouTube, and X (Twitter). Links Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Marketing campaign strategy that helps you win before you spend a dollar on ads. Learn how to plan, track, and scale profitable campaigns using a free campaign planner template. Discover how to set clear goals, target the right audience, and know exactly when to stop or scale your ads.You'll learn:- How to define goals, budgets, and audiences- When to cut losing ads and double down on winners- How to track results and calculate ROAS- The “2 out of 10 rule” that builds empires⏱️ Chapters:00:00 – You can't hit a target you don't see00:30 – The campaign plan you need01:00 – Setting goals & audience targeting02:30 – Knowing when to stop a campaign04:00 – Tracking results daily05:30 – The 2/10 rule for success06:10 – Get your free campaign planner

MarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, reveals why AI added 1,200 new vendors while eliminating just as many in 2025. He explains how agentic AI is shifting power from marketers to customers, breaking traditional sales playbooks as buyers use AI agents to research pricing and bypass controlled journeys. Brinker outlines context engineering as the evolution beyond prompt engineering, requiring marketers to bundle instructions, data access, and tool permissions for effective AI deployment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy New Year — and welcome to 2026.We're kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that's changing fast.People aren't just searching on Google anymore. They're using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here's the truth: those tools pull information from what already exists online.That means your Google Business Profile, your website, and your social media channels still matter — a lot.In this episode of Brick and Mortar Visibility, we're focusing on one of the most powerful tools you can use right now: video.Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.I'm breaking down four simple ways to use video strategically so:People stay on your channels longerYour brand builds authority and familiarityYour visibility compounds instead of stallsAnd your business shows up when people are actively searchingIf you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand through trust in the evolving marketing landscape, emphasizing that being more human and authentic is key. Pat explains four strategies for achieving this: being personal and authentic, sharing information openly, showing real experiences, and selling with honesty and transparency. He provides practical examples and insights on how these approaches can distinguish your brand in a market saturated with AI-generated content and cookie-cutter marketing tactics. By focusing on trust and real connections, you'll convert not only more customers but the right customers who become ambassadors for your brand. 00:08 The Importance of Trust in Modern Marketing 01:13 Be More Human: Authenticity in Marketing 02:24 Transparency: Sharing What Others Won't 06:16 Sell Differently: Honest and Informed Decisions 08:18 Conclusion: Steps to Build a Trust-Based Brand

Season five of The JP Emerson Show opens with a never‑before‑told story and the guest who unknowingly helped launch the entire podcast: longtime friend Cristy Lee. JP reveals for the first time how an interview he recorded with Cristy just as the COVID‑19 pandemic shut down production, lost its intended home, was published on his own website, and went so viral within 24 hours that it crashed his site — ultimately sparking the creation of the show.Together, JP and Cristy revisit that moment and dive into everything since, from her recent public appearances and wildly popular television shows to her car‑themed wedding at the Packard Proving Grounds, her HGTV and real‑estate projects, and her winter garage plans. Cristy also opens up about her battle with Graves' disease and thyroid eye disease, sharing the surgeries, setbacks, and strength behind her return to filming and her commitment to supporting others with autoimmune conditions.Mixed with dream‑garage talk, classic Mopars, BMW 2002 fantasies, music, friendly competition with her husband, John Hawkins, and a fun Q&A, this premiere blends history, heart, and horsepower in a way only Cristy and JP can.https://www.jpemerson.com/post/garage-squad-s-cristy-lee-how-a-solid-foundation-prepared-her-for-full-throttle-successConnect with Cristy here:https://cristylee.tv/https://www.facebook.com/CristyLeeOfficialhttps://www.instagram.com/cristylee09/https://x.com/cristylee09 Connect with Red Line Oil:www.redline.comConnect with Mecum Auctions:www.Mecum.comConnect with JP Emerson: www.jpemerson.comOlivia “Liv” Harper, Executive Partner, PR, Marketing & Distribution: www.jpemerson.com

Marketing for coaches does not have to be complicated, overwhelming, or expensive. In this video I show you exactly how to simplify it. If you are a coach who has never had a paid client and you are determined that 2026 will be different, this video will help you create a marketing plan that feels doable, aligned, and repeatable.In this episode, I break down how to market a coaching business with no clients using three simple steps that work whether you are an introvert, tech-averse, short on time, or just tired of overthinking marketing. I reframe marketing in a way that makes it feel natural and approachable so you can stop avoiding it and start taking consistent action.I walk you through how to decide what to talk about so you are not constantly searching for new ideas, where to market your coaching business based on your personality and resources, and how often to market so you can build momentum without burning out. I also explain why talking to people is one of the most overlooked and powerful marketing strategies for new coaches, and how free, simple actions can lead to your first paid clients.This video is especially helpful if you are a new coach, a woman over 50, or someone who wants to build a coaching business without paid ads, complicated funnels, or daily pressure to be perfect. By the end, you will have a clear framework you can use all year long to market your coaching business with confidence.Inside this episode, you'll learn:- How marketing for coaches with no clients can be simple, free, and repeatable- How to market a coaching business with no clients using clear content, the right platforms, and realistic consistency- How to create a marketing plan for 2026 that leads to your first paid coaching clientsWant to grow your coaching business? Join us in the Business Building Boutique. Schedule a call here: https://debbieshadid.com/scheduleReady to grow your coaching business in 2026? Register for our upcoming free LIVE workshop here: https://coaching.debbieshadid.com/workshopFree Resources for coaches:- Free Masterclass to Grow Your Coaching Business: https://coaching.debbieshadid.com/masterclass- Canva Workshop: https://coaching.debbieshadid.com/canvaConnect with Debbie:Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors gain the advantage. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, context-driven content strategies that win AI citations, and practical frameworks for implementing product feeds and structured data to capture commerce opportunities in conversational search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your marketing feels like it's working harder than it should… we need to talk.Because here's the truth: marketing in 2026 is not going to play by 2025's rules, and if you're still thinking about marketing the same way, you're going to feel stuck fast.In this episode, I break down why visibility is the real currency of marketing and why so many brands are building beautiful “marketing machines” that never actually turn on. We talk about what visibility really means, why PR, SEO, and social media are no longer optional, and how getting in front of the right people is what fuels everything else.I'm walking you through how I think about marketing as a machine and why visibility is the coin you have to put in before expecting anything to come out.If you've been wondering why your marketing isn't converting, isn't growing, or feels like it's missing something… this episode might be the missing piece.----------Connect with Whitney on Instagram Connect with Whitney on LinkedInYour Marketing Heroes Website

In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year's predictions, reflect on what actually happened, and share their outlook for content marketing in 2026.They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results.The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity.They also explore what's next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows.A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Happy New Year & welcome to a brand new season of Off the Grid! Today we're kicking off this year-in-biz with our annual creative marketing toolkit  —  five episodes in five days to set you up for success in 2026!Press play to hear all about it, and tune in this week to learn:Our top 3 marketing strategies for 2026Need-to-know advice on SEO, AI & blogging in this era of the internetMy rules for email marketing + newsletters right nowHow to network better + host fun events (even if you're an introvert)& What trends will grab extra attention in the year ahead!You'll hear from amazing guests like Meg Casebolt, Arianna Smith, and Amanda Laird. It's basically a mini-of-the-moment-marketing-masterclass all for free on the pod feed this week! So please subscribe and share it with a friend xoRESOURCES + LINKS

The Elevator Pitch Recipe: Crafting Marketing Messaging That Stops the ScrollGuest: Katie Lantukh, Founder of Murphy Marketing Host: Julie RigaOverviewIn this transformative episode, Julie Riga sits down with Katie Lantukh, founder of Murphy Marketing, to decode the art of the perfect elevator pitch. Katie reveals her proven recipe for creating marketing messaging that captures attention and inspires action. Together, they explore the critical ingredients every business leader needs to craft an elevator pitch that opens doors, builds connections, and creates opportunities. This episode is essential listening for entrepreneurs, executives, and anyone seeking clarity in their professional messaging and leadership presence.The Elevator Pitch Recipe: Crafting Marketing Messaging That Stops the ScrollAbout Katie LantukhKatie Lantukh is the founder of Murphy Marketing, where she and her team of messaging specialists help businesses create marketing messaging that stops the scroll and starts conversations. Katie specializes in helping entrepreneurs and business leaders gain clarity on what to say and where to say it—from foundational brand messaging to strategic placement across websites, landing pages, email, blogs, and LinkedIn.Fun Fact: Katie's favorite food is Mexican food, especially tacos—her household celebrates Taco Tuesday and Margarita Monday!The Fire Brigade FrameworkKatie introduces her powerful metaphor: your elevator pitch should be like a bucket of water being passed down a fire brigade line—easy for people to hold onto and pass along to others. Your message must be simple enough to remember, clear enough to repeat, and compelling enough to share.The 7 Essential IngredientsWhat You Do - Start with clarity, not your job titleThe Outcome - Focus on the transformation people experienceWho You Serve - Define your ideal client clearly; set boundariesThe Problem - Lead with the challenge your audience facesTiming & Flexibility - Develop 10-second, 30-second, 2-minute, and 5-minute versionsWhy You & Why Now - Showcase expertise and create urgencySimplicity - Less is always more; make your audience feel smart, not lostKey InsightsThe Two Signs Your Pitch Works:They ask a follow-up question: "How does that work?"They immediately make connections: "Oh, do you know...?"Avoid the Laundry List Trap: Don't try to explain everything you do. Focus on one clear problem and solution. Save comprehensive details for the actual sales conversation.The Power of Parameters: Setting clear boundaries on who you serve doesn't exclude people—it attracts the right ones.Julie's "Take the Mic" StoryJulie shares attending a Patrick Bet-David event with 10,000 attendees. She intentionally stepped up to a camera crew and "took the mic"—resulting in her appearing on the event's signup page alongside The Rock and Robert Kiyosaki as the only woman featured. The lesson: Success comes to those willing to step up when opportunity strikes.Memorable Quotes"If you've done this elevator pitch well, you will have a follow-up question.""You really get like one minute to make an impression.""If you wanna be a business owner and you are wanting to be successful, you have to be ready to take the mic."Key TakeawaysLead with the problem your ideal client faces, not your credentialsCreate space for conversation—your goal is to inspire a follow-up questionHave multiple versions of your pitch ready for different contextsTest and refine continuously based on body language and responsesDon't whisper your value—own your message and your momentConnect with Katie LantukhLinkedIn: Where Katie spends most of her timeWebsite: murphy.marketingConnect with Julie RigaPodcast: Stay On Course PodcastPrograms: Before I LeadWebsite: julieriga.com/lead

If you're trying to choose a price for your offer and it feels like throwing a dart blindfolded—you're not alone. This episode gives you a 2 Step System designed from a grounded, experienced perspective that'll help you set a price you and your leads feel good about.This solo episode is a mini-masterclass in pricing psychology, offer creation for service based businesses and online entrepreneurs, and the art of choosing a number that feels good and sells well.We'll cover:Why resentment is a bigger threat than overpricingThe real reason your clients say “it's too expensive” (hint: it's not your price)What to consider before you even think about scalingWhy you should never lead with the priceMarketing, business, entrepreneurship, and social media are all touched on in this honest and tactical episode.Wondering how do you price a new offer to SELL? Service providers and online entrepreneurs who are about to launch a new offer and are spinning out about the “right” price to charge need to listen to this one.

Boards have become a unique discipline and culture within climbing, so we created a recurring podcast focused on the latest things happening in board climbing and what it means for our sport from industry veterans and board lovers: Michael Rosato (Director of Marketing at Tension), Benn Wheeler, and Joshua Horsley.Patreon Bonus Content (join Patreon for extended cut):Benn's Favorite Shoes for Board ClimbingMost Iconic Board Climbs (and why climbs become iconic)Everyone's Favorite and Least Favorite TB2 HoldsSHOW NOTES:StoneLine Podcast w/ Ben Moon: https://www.youtube.com/watch?v=Z2W8P-tKM40Quantum Board Session w/ Adam Ondra and Stefano Ghisolfi: https://youtu.be/j-PMLkanWCQ?si=MdNKzok20A6IBPeDBoard Lords #9: https://youtu.be/xJcj99-_UVw?si=oiUbUzWUTXvFyAOLLumo board: https://www.lumoclimbing.com/Shiny Wall: https://shinywall.com/en/standard-max-full/Join Patreon: HERE Follow us on Instagram: HERE Visit our podcast page: HERE

MarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, reveals why AI added 1,200 new vendors while eliminating just as many in 2025. He explains how agentic AI is shifting power from marketers to customers, breaking traditional sales playbooks as buyers use AI agents to research pricing and bypass controlled journeys. Brinker outlines context engineering as the evolution beyond prompt engineering, requiring marketers to bundle instructions, data access, and tool permissions for effective AI deployment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIf you're making decisions based on “how it feels” instead of what your financial data is actually saying, this episode will reset your approach. We focus on a practical, operator-friendly way to evaluate your past financial analytics—so you can spot trends, tighten performance, and plan the next quarter (and year) with clarity. We break down how to look at historical revenue and expense patterns, identify what's driving profit (and what's quietly eroding it), and use key metrics to guide smarter planning. Whether you're trying to stabilize cash flow, set realistic goals, or prepare for intentional growth, this conversation is built to help you move from reactive decision-making to data-driven leadership. Listen in, take notes, and use your numbers to build a stronger, more predictable future for your practice. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

Alley Kat Signs & Marketing is a recognized, award-winning leader in Victoria, BC.A heart-on-sleeve founder story: bursting appendix → career crossroads → remortgaging the house to buy a sign shop in 2009. John shares how a family business in Victoria grew from vinyl and vehicle wraps to “signs + marketing,” and why Google Business Profiles should still be a business owners top priority, especially in the AI age.Connect with JohnIG → @alleykatsignsWebsite → https://www.alleykatsigns.comOur amazing sponsors:PHMX – Progressive Health ManagementStem cell and quantum healing therapies for visionary wellness.IG: @stemcelldawneMindfulMEDSPremium mushroom blends for focus, mood, and connection. Try Social Spark co-created by Kid Carson.(use promo code: KIDCARSON to save 15% off any product in the shop)IG: @mindfulmeds_caWebsite: https://mindfulmeds.ioLee's Oil – Cancer TreatmentKnow someone with a cancer diagnosis? Listen to EP 171 and discover Lee's Oil.Website: https://kidcarson.com/leesoilConscious LabA space for entrepreneurs, and studio home of The Kid Carson Show in downtown Vancouver.IG: @consciouslabThe Soundmoney WalletBuy, hold, or liquidate physical gold and silver instantly.Website: https://kidcarson.com/GOLD

#318 | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. They break down how AI is reshaping B2B marketing workflows, content creation, and team structure, plus Kieran's leadership philosophy for managing a 300+ person team while staying deeply involved in creative execution. This episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.Timestamps(00:00) - – Intro + why AI matters now (04:28) - – Kieran's career + the 2-year mission framework (09:58) - – The grind, early-career advice, and earning your stripes (12:28) - – Operator vs. manager + strong opinions in leadership (20:28) - – Why collaborative brainstorms fail (25:28) - – ChatGPT vs. Claude + how Kieran actually uses AI (33:16) - – Where AI is taking B2B marketing (answers → actions) (44:46) - – Picking a lane: technical vs. creative marketers (52:16) - – The future CMO + agencies, in-person, and what still matters Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more