Podcasts about Marketing

Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comWhat if the most valuable use of AI in the enterprise is actually the often overlooked yet incredibly costly work of untangling decades of legacy code and process documents? Agility requires the ability to adapt and evolve, but for many enterprises, that ability is trapped inside decades of legacy systems and byzantine processes. What if the same AI that's creating the new could also be the key to understanding and modernizing the old? Today, we're going to talk about moving beyond the hype we're so used to hearing about AI and into the practical, high-impact world of agentic AI. We'll explore how this approach can help large organizations finally tackle their technical debt, not by ripping and replacing, but by understanding and redesigning from the inside out, fostering a new level of collaboration between business and IT along the way. To help me discuss this topic, I'd like to welcome, Don Schuerman, CTO at Pega. About Don Schuerman As CTO and Vice President of Marketing & Technology Strategy at Pegasystems, I see my role as being a "Chief Translation Officer" – bridging the gap between cutting-edge technology and real-world business value. With 25 years of experience in orchestration and AI technology, I'm passionate about translating complex technical concepts into meaningful solutions that drive digital transformation for global organizations.My approach to technology leadership has been shaped by an unexpected source: 20 years of improv comedy at ImprovBoston's Mainstage. The skills I honed there – active listening, storytelling, and thinking on my feet – now help me connect with both technical teams and business leaders. It's where I also met my wife, proving that sometimes the best partnerships form when you say "yes, and..."At Pega, I lead the intersection of technology and go-to-market strategy across our enterprise AI decisioning and workflow automation platform. My focus is two-fold: translating the power of technology into tangible value for our Fortune 500 clients, while ensuring our technology roadmap reflects the evolving needs of these organizations. I believe that inclusivity is a key ingredient of innovation and am honored to service as Executive Sponsor of the Pride@Pega Employee Resource Group. Don Schuerman on LinkedIn: https://www.linkedin.com/in/donschuerman/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Takin’ a Walk Nashville with Jennie Smythe: Guerrilla Marketing Secrets from Music City with host Sarah Harralson. Join us with Jennie Smythe, founder of Girilla Marketing, for an unforgettable conversation about creative marketing, entrepreneurship, and building a brand in Music City. Jennie shares insider strategies on guerrilla marketing tactics that help businesses stand out without breaking the bank. In this episode, discover how Jennie built her marketing agency from the ground up, her unique approach to helping brands cut through the noise, and why Nashville’s creative energy makes it the perfect backdrop for innovative marketing strategies. Whether you’re a small business owner, marketing professional, or entrepreneur looking for fresh ideas, Jennie’s insights on grassroots campaigns, social media authenticity, and community-driven branding will inspire your next big move. Tune in for real talk about the challenges of entrepreneurship, the power of creative thinking, and how to market like a guerrilla in today’s competitive landscape. Perfect for marketers, business owners, Nashville enthusiasts, and anyone ready to take their brand to the next level. Takin A Walk Nashville is part of the IHeart Podcast Network and is produced by Buzz Knight Media Productions, celebrating the fine art of storytelling.Support the show: https://takinawalk.com/See omnystudio.com/listener for privacy information.

How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth.For more on Pashion Footwear and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Josh Monday Christian and Conspiracy Podcast Ep. 316How to Support the ministry: $5.99 a monthpatreon.com/JoshMondayChristianandConspiracyPodcastJoin the Patreon here: Linktree: https://linktr.ee/Joshmonday_podcastIf you want to donate to the Ministry CashAPP:https://cash.app/$JoshmondaymusicNew affiliate: https://wsteif.com/ Paul and Crystals links: https://thetinfoilhatfactory.com/Flat Earth Books by Sakal Publishing Affiliate Link: https://booksonline.club/booksonlinecYoutube: ⁠@joshmondaymusicandpodcast ⁠ Tips for the show to Support our Ministry: https://www.buymeacoffee.com/joshmondayCoffee Mug Is Available email me your mailing address Joshmonday⁠@rocketmail.com ⁠ Please subscribe to our Spotify and You Tube Channel Joshmondaymusic and Podcast and help us grow so we can keep on spreading the good news. To all of our current and future subscribers thank you for your time, we appreciate you. Please do us a favor subscribe to our You Tube Channel, hit that bell, share, like and comment below on our You tube. Please leave us a 5-Star review on Apple and Spotify.Check out my new show Sunday Service and Wednesday Brought to you by Cult of Conspiracy Podcast. On Cult of Conspiracy Spotify, Patreon and Apple Podcast Channel.Join the study as I go deep into the Bible. Faith cometh by hearing and hearing by the Word of God. Romans 10:17.Become a supporter of this podcast: https://www.spreaker.com/podcast/josh-monday-christian-and-conspiracy-podcast--6611118/support.

Logos do more than identify a brand—they shape how we experience it. In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her colleagues published in the International Journal of Research in Marketing on logo design and perceptions of luxury. While many companies have shifted toward clean, minimalist logos, research findings reveal that more complex designs can actually heighten perceptions of exclusivity and craftsmanship. The conversation examines the trade-offs between luxury and approachability, why some brands revert to older, more intricate logos, and how logo design choices play out across industries and digital platforms. Whether you're managing an established luxury house or building a new brand, this episode offers evidence-based insights into how subtle visual cues influence consumer judgment—and why logo redesigns deserve more strategic consideration than they often receive.

In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threatens to commoditise every tactic. This conversation is essential listening for affiliate managers navigating the tension between bringing capabilities in-house and maintaining profitable partnerships, as well as performance marketers seeking sustainable competitive advantages in an AI-saturated marketplace.Talking points include:User-Generated Content as Affiliate Strategy: Why authentic customer content outperforms professional creative and how to activate non-traditional affiliatesThe Conversion API Advantage: How brands controlling conversion data can outperform traditional affiliates in paid social campaignsRelationship-Driven Marketing in an AI World: Why genuine connections represent the only defensible moat against algorithmic competitionListen to find out more about:How to identify and activate non-traditional affiliates from your existing customer base who create more authentic content than professional marketersWhy controlling conversion data through proper API implementation gives brands a decisive advantage over traditional affiliates in paid social campaignsWhat Dennis learned spending a billion dollars on social advertising for brands like Nike, Starbucks, and the Golden State WarriorsKey segments of this podcast and where you can tune in to go direct:[01:30] Dennis Yu's background: From Yahoo! search engine engineer to spending a billion dollars on Facebook ads[06:38] Why user-generated content from actual customers outperforms traditional influencer marketing[14:00] The uncomfortable truth about affiliate margins as AI and algorithms become more sophisticatedWould you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

Marketing for a mission-driven Estate Planning and Elder Law Firm isn't just messing around on Facebook. It means relying on front-line authenticity, building trust, fighting against misinformation, and working hard to help people understand the value of specialized knowledge and services. Jeff Bellomo and Roslyn Drotar-Cassidy, Director of Marketing at Bellomo & Associates, discuss why specialists matter and how to break through in today's marketing environment despite the challenges posed by other professionals who do not have the education, training, or experience to provide reliable guidance. Jeff and Roslyn also address misinformation—from misplaced trust to DIY estate planning kits and web-based "research." The misinformation circulating about Estate Planning and Elder Law poses a real threat to your assets and your family's financial future. Call (717) 845-5390 or visit https://bellomoassociates.com/workshops/ to reserve a seat at one or more of our free workshops. There is no cost and no obligation. (But we do have cookies!)   WHAT YOU NEED TO KNOW (00:00) Episode introduction (02:47) Estate planning and elder law marketing starts with earning trust (04:42) Success in today's marketing environment requires a great team (07:36) Authenticity, compassion, and why the front-line matters (11:26) Balancing meetings with team and social media engagement (12:31) Breaking through to help families find us (15:49) Lack of specialized estate planning and elder law firms creates opportunity for misinformation (16:52) Avoid financial planners with estate planning workshops  (17:54) Beware general purpose attorneys offering specialized services (21:52) Specialists vs. generalists (24:21) Google, AI, and DIY estate planning and elder law  (26:44) Our free, educational workshops cost nothing more than two hours of your time    ABOUT BELLOMO & ASSOCIATES Jeffrey R. Bellomo, the founder of Bellomo & Associates, is a licensed and certified elder law attorney with a master's degree in taxation and a certificate in estate planning. He explains complex legal and financial topics in easy-to-understand language. Bellomo & Associates is committed to providing education so that what happened to the Bellomo family doesn't happen to your family. We conduct free workshops on estate planning, crisis planning, Medicaid planning, special needs planning, probate administration, and trust administration. Visit our website (https://bellomoassociates.com/) to learn more.   LINKS AND RESOURCES MENTIONED Bellomo & Associates workshops:https://bellomoassociates.com/workshops/ Life Care Planning The Three Secrets of Estate Planning Nuts & Bolts of Medicaid For more information, call us at (717) 845-5390. Connect with Bellomo & Associates on Social Media Tune in Saturdays at 7:30 a.m. Eastern to WSBA radio: https://www.newstalkwsba.com/ X (formerlyTwitter):https://twitter.com/bellomoassoc YouTube: https://www.youtube.com/user/BellomoAssociates Facebook:https://www.facebook.com/bellomoassociates Instagram:https://www.instagram.com/bellomoassociates/ LinkedIn:https://www.linkedin.com/in/bellomoandassociates WAYS TO WORK WITH JEFFREY BELLOMO Contact Us:https://bellomoassociates.com/contact/ Practice areas:https://bellomoassociates.com/practice-areas/    

In episode 1959, Jack and Miles are joined by comedian, Blake Wexler, to discuss… Hellhole Cities Suffering From Precipitous DROP IN CRIME YOU F**KWITS, Coke Is Using AI To Ruin Christmas Yet Again, Cybertruck Cop Cars Are Here and more! Coke Is Using AI To Ruin Christmas Yet Again Coca-Cola Reimagined Its Iconic 1995 Christmas Ad With AI And The Internet Is Outraged: ‘Actual Abomination’ Coca-Cola Doubles Down on AI Holiday Ads Despite Backlash Coca-Cola Is Trying Another AI Holiday Ad. Executives Say This Time Is Different Coca-Cola’s new AI holiday ad is a sloppy eyesore Coca-Cola | Holidays Are Coming The company says they used even fewer people to make it — “We need to keep moving forward and pushing the envelope… The genie is out of the bottle, and you’re not going to put it back in” Cybertruck Cop Cars Are Here A California police department spent $153,000 on a Cybertruck for school anti-drug events A police dept. bought a $153K Cybertruck. It won’t be used for patrols. Tesla Cybertruck Police Cars Are Here, And Of Course They're Going To Vegas First How a Silicon Valley billionaire’s gift brought Cybertruck police vehicles to Las Vegas A Tesla Cybertruck driver tried to find out just how bulletproof it is WATCH LIVE! Elon Musk presents the new Tesla Cybertruck Launch Tesla Cybertruck Isn’t Nearly as Bulletproof as Elon Musk Wants You to Think Is your car spying on you? Tesla data helped police after Las Vegas truck explosion, but experts have privacy concerns Metro’s ‘mystery’ Cybertruck donor revealed Ben Horowitz donates Cybertruck fleet to the Las Vegas police Ben Horowitz’s cozy relationship with the Las Vegas Police Department aided a16z portfolio company Skydio The Police Have A Dark Money Slush Fund LISTEN: SUNSHINE BRIGHT ON ME(CUB) by KANGAROOSee omnystudio.com/listener for privacy information.

You don't need a big budget or a fancy marketing team to get real estate leads—just 7 minutes a day. In this episode, we break down a simple, free marketing strategy that actually delivers results.Learn how to use Google My Business to boost your visibility, why reviews can make or break your credibility, and how to clean up your social media for a stronger online presence. Plus, find out how to leverage the MLS as your hidden gold mine and why Facebook ads still generate some of the best leads today.If you're ready to grow your real estate business without wasting time or money, join Brent's TTP Training Program today.---------Show notes:(0:56) Beginning of today's episode(1:43) The importance of online presence(2:14) Understanding Google My Business(3:33) You need to have reviews(4:03) Clean up your social media(6:04) The MLS is your gold mine(7:03) Leads coming from Facebook ads(7:44) Utilizing ads----------Resources:MLSGoogle My BusinessOfferGun (code:ttp)To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

My conversation with Eric starts at 38 minutes after the news and clips / "shitshow" Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous soul Subscribe and Watch Interviews LIVE : On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Follow Eric on Blue Sky Read Eric on Dorf on Law Listen to Supreme Myths Podcast Eric Segall teaches federal courts and constitutional law I and II. He is the author of the book Supreme Myths: Why the Supreme Court is not a Court and its Justices are not Judges. He has served on the Executive Committee of the AALS section on federal courts, and has given numerous speeches both inside and outside the academy on constitutional law questions and the Supreme Court. He appears regularly on the national XM Radio show StandUp with Pete Dominick talking about the Supreme Court and constitutional law. Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube  Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page All things Jon Carroll  Follow and Support Pete Coe Buy Ava's Art  Hire DJ Monzyk to build your website or help you with Marketing  

When democracies falter, it's easy to lose hope. Harvard's Erica Chenoweth reveals how organized, nonviolent resistance has repeatedly restored freedom where violence failed—and why democracy endures through the courage of ordinary people. Listen now to learn how courage—not violence—changes the course of history.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you ready for some Social Media Hot Takes?  We brought on social media strategist Shannon McKinstrie, and her takes are on fire!  And yes, informative, educational, and actionable as well.Episode Timestamps:00:05:00 – The most overused trend on Instagram (and why you should sometimes use it).00:07:00 – The "random thought reel" idea that always works when you are stuck.00:13:00 – The worst advice you see about growing on Instagram.00:15:00 – When to take down content that tanks (and why).00:18:00 – The key language shift: Moving from "How To" to "How I."About Shannon McKinstrie: Website: https://shannonmckinstrie.com/Podcast: Good Content - https://shannonmckinstrie.com/good-content-podcastLet's Work Together:Book a 90-Minute Clarity CallToday's episode is brought to you by The Planner's Vault—your go-to resource for wedding pros who want to grow, connect, and thrive. If you're looking for expert education, a supportive community, and real-talk guidance to elevate your business, come join us inside The Vault. We'd love to have you!For Real on Social Media:Instagram: https://www.instagram.com/forrealwithmegan/Facebook: https://www.facebook.com/ForRealPodcastHosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West. The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience

Live from Future Proof, I sat down beachside with Eden Ovadia, Co-Founder and CEO of FINNY—the AI-powered marketing platform helping advisors solve one of the biggest challenges in wealth management: organic growth.For years, the industry has relied on market returns and acquisitions to drive scale. But when the market slows, most firms discover they don't actually have a growth engine—they have a valuation problem.Eden saw that gap and built FINNY to fix it. In less than a year, she launched the company, joined Y Combinator, raised $6.5 million, and created a 15-person team that's helping advisors identify ideal prospects, automate personalized outreach, and attract new clients at scale.Eden also shares how her decision to live in her office became a powerful expression of belief in what she's building. That unwavering faith in the mission inspired her team to buy in completely—creating a culture grounded in trust, shared conviction, and the certainty that they're building something extraordinary together.3 of the biggest insights from Eden Ovadia…1.) The Industry's Organic Growth Problem Is Getting Too Big to IgnoreAdvisors have been riding market returns and acquisitions for years—but when the market dips, most firms realize their “growth” isn't really growth. Eden breaks down why the industry's obsession with M&A has masked a massive organic growth crisis—and how advisors who solve it are commanding double the valuations of their peers.2.) AI Is Revolutionizing Prospecting for AdvisorsEden's company, FINNY, gives advisors access to over 300 million data profiles and turns that data into personalized marketing automation—helping them find and convert ideal clients faster than ever before. From identifying business owners researching “exit planning” to filling dinner seminars with precision, FINNY shows what's possible when prospecting meets AI.3.) Great Leaders Build Belief Before They Build TeamsEden scaled FINNY from 0 to 15 employees in a year—but her real advantage wasn't speed, it was conviction. From living in her office to creating a culture that feels like family, she proves that people don't just join startups—they join founders who believe deeply in their vision. Her playbook for culture, hiring, and customer obsession applies to any advisor building a business that lasts.SHOW NOTEShttps://bradleyjohnson.com/141FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: 30 minute 1:1 coaching call with BradAre you a financial advisor who feels stuck, needs help, or simply wants to have a conversation with Brad? Text “Coaching” to 785-800-3235 to apply for a 30 minute Zoom coaching session and we'll send you a link to Apply. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP11254897301See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ash Fox is a New York City–based proposal planner and photographer. With a background in fine arts, she began her career taking on freelance commercial photography projects while still in college, which soon opened doors into nightlife and music photography. Everything shifted when she was asked to capture a proposal, an experience that sparked her passion for photographing and also planning unforgettable moments.   Chapters 00:00 Introduction and background 8:03 Proposal tips 15:38 Overcoming nerves 17:55 Marketing your business 20:40 Expanding the business 23:04 Work-life balance 26:41 Reflecting on the business 30:08 Advice for other entrepreneurs 31:22 Closing and contact   Learn more about Ash Fox and her work at https://www.ashfoxproposals.com Side Hustle to Small Business is presented by Hiscox, a leading small business insurer. Learn more at Hiscox.com #Entrepreneurship #SmallBusiness #WeddingBusiness

On this episode of Destination on the Left, I talk with Chris Mondini, Vice President of Stakeholder Engagement and Managing Director of Europe for ICANN, and Dusty Trevino, CEO of Dot Vegas. We will learn how top-level domains are created and what domains like Dot Vegas can do to help a brand stand out. Our conversation is informative, educational, and will give you a whole new perspective on your brand's Internet address. What You Will Learn in This Episode: How top-level domains (TLDs) are created and why the addressing system of the Internet matters Why distinctive TLDs, like Dot Vegas, offer a strategic advantage for destination branding and marketing What it takes to register your own top-level domain, including the technical, financial, and organizational requirements necessary How geographic domains (such as .vegas, .nyc, and .brussels) can strengthen place identity and foster trust Why cities and entrepreneurs collaborate in launching city-based TLDs, and how community endorsement is essential for successful implementation How adopting new TLDs can make brands more memorable to prospective visitors, and help organizations stand out from the crowd Demystifying Top-Level Domains A memorable web address is more than just a convenience, it's an essential tool for branding, discoverability, and trust. Chris Mondini, Vice President of Stakeholder Engagement and Managing Director of Europe for ICANN, and Dusty Trevino, CEO of Dot Vegas, discuss how TLDs like .vegas, .paris, and .nyc can be invaluable assets for destination marketers, tourism professionals, and place branding experts. Most consider internet domains an afterthought, but as Chris explains, they're the backbone of online connectivity. The Internet isn't a single global network—it's tens of thousands of independently operated networks that agree to connect using common protocols and a shared addressing system. Fifteen years ago, there were only a handful: .com, .net, .org, and so on. Today, there are TLDs for cities (.nyc, .paris), concepts (.guru, .xyz), and more, opening new doors for personalized branding and community-building online. The Dot Vegas Story Dusty offers an inside look into operating Dot Vegas, which shows how a custom domain can amplify a destination's brand. Unlike some city domains, .vegas is globally accessible; anyone can register, regardless of residency. This flexibility enables local businesses, tour operators, and organizations worldwide to associate themselves with the Vegas brand, strengthening their ties to the city's renowned excitement and appeal. Why Top-Level Domains Matter for Marketers A custom TLD isn't just a vanity URL. Operating a TLD means running a piece of internet infrastructure and directly controlling your digital address, data queries, policies, and trust signals. For marketers, there are lots of benefits: Brand Identity: A city or region TLD immediately communicates place and can reinforce local pride. Discoverability: Words like "weddings.vegas" are memorable, making campaigns more effective and easier to recall. Trust & Security: A TLD operated or endorsed by local government or a trusted entity assures users of authenticity—crucial for e-commerce, municipal services, and tourism. Data Insights: TLD operators gain visibility into traffic and usage, supporting more targeted digital strategies. If you see ".yourcity," you can trust you're connecting with the real brand. Top-level domains aren't just technical jargon; they're strategic marketing tools that can transform destination branding, promote community engagement, and build trust with global audiences. Resources: Website: https://www.icann.org/ LinkedIn: https://www.linkedin.com/in/cmondini/ LinkedIn: https://www.linkedin.com/in/dustin-trevino-743064a/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers?This week's guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook into a marketing powerhouse.You'll explore the real decisions authors face, whether to narrate your own story, when to bring in a professional, and how AI voices are transforming audiobooks. MaryCatherine shares insider tips for confident recording and shows how to turn your finished audiobook into irresistible marketing assets that keep working long after your book launch.Here's what you'll discover:Who should narrate your audiobook: When your authentic voice builds trust and when a pro adds polish.The truth about DIY narration: What it really takes, from setup to stamina, to deliver a high-quality performance.Why audiobooks are exploding: How offering an audio version expands your reach and strengthens your reader connection.AI voices decoded: Where artificial narration helps, where it falls flat, and how to keep your story's soul intact.Marketing magic with audio: Creative ways to use short clips as teasers, trailers, and shareable soundbites that attract new listeners.Tune in and learn how to bring your message to life through sound, and make your audiobook your next big brand asset.Here's how to connect with MaryCatherine to book your free consultation:WebsiteLinkedInInstagram*************************************************************************From Idea to Impact: Your Book Proposal & Marketing Map Turn your book idea into a market-ready plan! In this live working session, you'll shape your proposal, define your audience, and build a marketing map that drives real results. Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal. Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

In this episode of Mining Stock Education, hosts Bill Powers and Brian Leni delve into the cyclical nature of junior mining stocks and the investor psychology driving their boom-and-bust cycles. They discuss the impact of greed and fear on market behavior, the importance of being rules-based, and share insights on their investing approaches. Notable quotes include Howard Marks on how changes in fundamentals filtered through investor psychology produce price changes, and the significance of sentiment change in a bull market. Bill and Brian also reflect on recent financing deals in the sector, the challenges of junior mining investments, and the importance of having an exit strategy. Additionally, they share their perspectives on the gold-silver ratio and the critical role of management integrity in junior mining ventures. 00:00 Introduction 01:07 Investor Psychology and Market Dynamics 03:17 Strategies for Junior Mining Investments 07:57 Greed and Fear in Investing 12:45 Marketing and Promises in the Mining Sector 16:55 Management and Investor Relations 20:08 Greasy founders hire legitimate operators 26:02 ATEX Financing and Dilution Concerns 31:05 Funding Challenges and Market Dynamics 33:20 Accelerator Clauses and Shareholder Concerns 35:01 Rights Offerings Explained 36:09 NexMetals: A Case Study 40:55 Probe Gold Acquisition 42:39 Debating the Gold-Silver Ratio 50:57 Investment Patience and Strategy 55:16 Final Thoughts and Advice Brian's website: https://www.juniorstockreview.com/ Bill's Twitter: https://x.com/MiningStockEdu Sign up for our free newsletter and receive interview transcripts, stock profiles and investment ideas: http://eepurl.com/cHxJ39 Mining Stock Education offers informational content based on available data but it does not constitute investment, tax, or legal advice. It may not be appropriate for all situations or objectives. Readers and listeners should seek professional advice, make independent investigations and assessments before investing. MSE does not guarantee the accuracy or completeness of its content and should not be solely relied upon for investment decisions. MSE and its owner may hold financial interests in the companies discussed and can trade such securities without notice. MSE is biased towards its advertising sponsors which make this platform possible. MSE is not liable for representations, warranties, or omissions in its content. By accessing MSE content, users agree that MSE and its affiliates bear no liability related to the information provided or the investment decisions you make. Full disclaimer: https://www.miningstockeducation.com/disclaimer/

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-making-holiday-magic-secret-beauty-brand-loyalty-with-bluemercury-reimagining-retail     © 2025 EMARKETER   Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com    

Today, Jesse is joined by Professor John Dinsmore—behavioral finance researcher, marketing scholar, and author of The Marketing of Debt: How They Get You—for a conversation about how persuasion, psychology, and modern advertising quietly shape our financial lives. Together, they explore how marketers exploit human biases like loss aversion, anchoring, and over-optimism to sell products, loans, and debt, and why AI-driven "adaptive ads" are making it harder than ever to recognize when we're being influenced. John shares real-world examples—from car dealerships to "buy now, pay later" offers and sports betting apps—revealing how even savvy consumers fall prey to tactics designed to exploit fear, emotion, and cognitive shortcuts. The discussion also dives into the growing vulnerability of retirees targeted by complex financial products, and why awareness, self-monitoring, and slowing down decisions are key defenses. Throughout, Jesse and John remind listeners that acknowledging our weaknesses is a strength—and that understanding how marketing works is one of the best ways to protect both our wallets and our wellbeing.  Key Takeaways:• Marketing works on everyone—even when we think we're immune. Most people admit that advertising influences others, but few realize how deeply it shapes their own decisions. • People tend to believe they'll have more time, money, or stability in the future, making it easy to justify debt today. • Loss aversion drives many financial mistakes. We fear losses more than we value gains, which leads us to buy unnecessary warranties, insurance, or "safety" products. • AI-powered marketing will get subtler. As systems learn to mimic human tone and emotion, it will become harder to tell when you're being influenced. • Social media blurs the line between content and advertising. Influencer partnerships and native ads make it harder to recognize when you're being sold to. • Being "weak" isn't failure—it's human. Admitting our psychological blind spots allows us to build systems and habits that protect us. Key Timestamps:(01:49) – Understanding Personal Weaknesses (04:25) – The Impact of Marketing and Advertising (08:22) – Interview with Professor John Dinsmore (13:19) – The Marketing of Debt (25:56) – Practical Tips to Combat Marketing Influence Key Topics Discussed:The Best Interest, Jesse Cramer, Wealth Management Rochester NY, Financial Planning for Families, Fiduciary Financial Advisor, Comprehensive Financial Planning, Retirement Planning Advice, Tax-Efficient Investing, Risk Management for Investors, Generational Wealth Transfer Planning, Financial Strategies for High Earners, Personal Finance for Entrepreneurs, Behavioral Finance Insights, Asset Allocation Strategies, Advanced Estate Planning Techniques Mentions:Website: https://www.johndinsmore.com/ LinkedIn: https://www.linkedin.com/in/johnbdinsmore/ Mentions: https://bestinterest.blog/i-am-weak/ The Marketing of Debt: How They Get You by John B. Dinsmore  More of The Best Interest:Check out the Best Interest Blog at https://bestinterest.blog/ Contact me at jesse@bestinterest.blog Consider working with me at https://bestinterest.blog/work/ The Best Interest Podcast is a personal podcast meant for education and entertainment. It should not be taken as financial advice, and is not prescriptive of your financial situation.  

This episode dives deep with Benny Fergusson, a foundational member of the show, about his journey from marketing to a career focused on connection, particularly with the body. Benny recounts how his early experiences with marketing highlighted a disconnect from himself, leading him to explore inner connection. He emphasizes that true wants come from within, citing the example of herbs like ashwagandha that foster inner connection.   Benny's current work, the Neurosomatic School, is all about understanding the body and its relationship to life. He shares his personal struggles with spinal issues in his 20s, which forced him to slow down and reconnect. He critiques externalized views of the body, like those in sports, where the body is seen as a tool for tasks rather than a source of inner wisdom.   The conversation touches on the modern world's approach to bodywork, with Mason noting the proliferation of practices like weights, yoga, and meditation to keep society from "breaking." Benny introduces his "SAFE" acronym for cultivating awareness: See, Allow, Feel, Embody. He explains that true healing isn't about fixing something broken, but about allowing what is, and creating the environmental circumstances to support the body's natural healing process. He challenges the idea of "letting go" as an act of doing, emphasizing the need to develop internal reference points for states like relaxation.   Benny also discusses the importance of integrating practice into daily life, rather than separating it as a form of escapism or spiritual ego. He advocates for exploring the full spectrum of human experience, from love to hate, to truly embody qualities. He highlights the interrelationship of things in the body, using knee pain as an example where the focus should be on supporting structures like the ankle and hip, rather than just the knee itself.   The discussion then shifts to the Neurosomatic School's approach for practitioners, focusing on bringing humanity back to health and addressing the "wounded healer" dynamic. Benny stresses the importance of personal embodiment for practitioners, as you can only guide others where you've been yourself. He outlines the school's four pillars: connection, breathing, mobility, and cultivation, emphasizing a pragmatic, individualized approach rather than a "one-size-fits-all" methodology. He aims to develop "all-terrain vehicle practitioners" who can adapt their tools to different contexts and individual needs.   Key takeaways from Benny and Mason: [00:00:37] Internal Connection as a Foundation   [00:04:43] Holistic Body Understanding   [00:17:57] Interconnectedness of the Body   [00:17:57] Pragmatic and Individualized Methodology   [00:23:47] The "SAFE" Framework for Awareness   [00:38:02] Integrating Practice into Daily Life   [00:41:48] Practitioner Embodiment and Humanity  Call to Action Alright, so we've just ripped into a deep chat with Benny Fergusson, one of the OG members of the show, about ditching the external hustle and getting real about internal connection. If you're being honest with yourself and you're tired of just throwing bodywork at a problem to keep from 'breaking,' this is your next, essential step.   The Neurosomatic School isn't just theory; it's the pragmatic, individualized approach that moves beyond the spiritual ego and 'unembodied advice.' It's time to truly apply the SAFE Framework and embrace the messy spectrum of human experience. Remember, as Benny says, you can only guide others where you've been yourself.   Dive into the four core pillars: Connection, Breathing, Mobility, and Cultivation. This work is about building real, internal reference points and developing those "all-terrain vehicle" skills.   Ready to get out of the superficial and start living the work? Don't just listen to the wisdom—go embody it.

If your marketing isn't catching the right clients, it might be because you're casting too wide a net.In this episode, Jennie shares how to identify your ideal client, choose the proper marketing channels, create content that converts, and build relationships that keep your pipeline full.Listen in to learn how to market smarter and attract clients who are a perfect fit for your business.Book your Free Marketing Consultation Read the full blog

Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zero marketing budget to Bloody Marys at barbershops and turning a lawsuit into viral marketing gold. The best part? Their success isn't just measured in revenue—we're talking 60 million bars of soap donated, becoming the "doer" in your community who solves real problems, and a family business that's been going strong for 20 years. You're about to hear the unfiltered, no-fluff truth about what actually works in marketing, straight from people who've done it. SHOW NOTES→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact→ Learn more and apply for the 10,000 Small Businesses Program→ Place your first order with Soapbox and get 25% off with code MAKINGGOOD25→ Try some tasty gluten-free treats at Bake Me Happy (or check out Letha's website)→ Try out McClure's PicklesWHEN YOU'RE READY

AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundamentals before advancing to agent optimization strategies. The discussion covers the critical foundation of indexation and crawlability requirements, plus the strategic sequencing framework for transitioning from traditional SEO to AI agent optimization at enterprise scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Spiritual Exercises offer an experiential process of pondering (originally in a silent retreat of some 30 days) the Bible story, focusing on observing in prayer how the creation and fall led to Jesus' incarnation and earthly ministry, His redeeming sacrifice, resurrection and ascension. The aim is to integrate the personal, social and spiritual dimensions of life, and so arrive at a renewed Christian vision and vitality. This talk will explain the process of undertaking the exercises and discuss an evangelical Biblical approach to this discipleship tool created within the Catholic Church and how it fits with Schaeffer's legacy of ‘all of life' Christianity.Please note that the ideas expressed in this lecture do not necessarily represent the views of L'Abri Fellowship.For more resources, visit the L'Abri Ideas Library at labriideaslibrary.org. The library contains over two thousand lectures and discussions that explore questions about the reality and relevance of Christianity. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit englishlabri.substack.com

We're re-releasing our very first episode of 2025 for a special reason - author Tiffani Bova was keynote speaker at this week's Grand Summit Conference in Seattle!  When Colin and I discussed "The Experience Mindset" at the start of this year, we had no idea she'd soon be joining us to explore our conference theme: "The Intersection of Leadership & Technology." Her insights on how Customer Experience and Employee Experience are intricately intertwined made this the perfect way to kick off the Summit, examining why companies that excel in both areas achieve true growth and success.Today's Podcast is brought to you by PaintScout. 

In my experience, any time my results have dipped, or clients have come to me because they are SO ready to start signing more clients with ease…. The main reasons it's NOT happening are;#1: Lack of follow through on specific launch and promo activity, which usually happens when…#2: There's a lack of confidence in what you are selling, caused by….#3: A lack of clarity around the offer, messaging, price point and the client you are pitching to. When we second guess ourselves– whether it's due to emotional resistance to our next level, or not fully backing our creative business or content ideas– we stall. And so do our results, client sign ups and revenue. This is why I'm obsessed with using astrology to guide our business strategy. It's by far the most powerful tool to remove self-doubt, back our ideas, and find clarity on who we are here to serve. When you remove that doubt, we stop wasting time in a mindset spiral or getting caught up in an unnecessary strategy distraction, and our energy–and confidence-can hyper focus on the moves that lead to results. In this week's episode of Creative Magic Club, I'm sharing how I used my astrology chart to create a high-ticket client attraction system that feels authentic, aligned, and easeful — and helped me finally stop second-guessing myself in business.You'll hear the real story of how understanding my Saturn, Chiron, Venus, and Midheaven placements completely transformed my confidence, storytelling, and brand — from struggling to sell my coaching offers to signing soulmate clients with ease.If you've ever wondered how to turn your astrology placements into a personalized marketing and money-making strategy, this episode will light the way. We'll talk about: ✨ How to use your chart to unlock your brand voice and storytelling superpowers ✨ The astrology behind selling high-ticket offers with confidence and flow ✨ Why your wounds (Chiron) and values (Venus) are actually your biggest magnets for high ticket clients ✨ How I built my six-figure creative business through authenticity, alignment, and funTune in for part two of my High-Ticket Marketing Series — and don't miss part one on my five-figure sales script that will make you serious money when you apply it. Part three drops next week! Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Buy my new mini course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/ Join the Cosmic Copy Mastermind - https://withsarahmac.com/cosmic-copy/ Share this episode with your friends! Please leave a review!

Nonprofits are being yanked into culture wars they never asked for. In this Nonprofit Power Week conversation, Jill Crumbacher, Senior VP of Marketing and Development at the Dave Thomas Foundation for Adoption, lays out how to keep your message steady when the public square gets noisy.  This episode is a field manual for keeping your purpose intact—and your voice effective—when the temperature rises!Jill's team spans both marketing and fundraising—by design. As she puts it, the Foundation treats the whole enterprise “as one big communication strategy,” where audience segmentation, message discipline, and timing live in the same room.Are foster care and adoption political? Jill's answer: yes—and no. The Foundation operates at the back end of the process, after courts determine a child cannot safely return home. That's where “finding forever families” becomes the mission—while the front end (why a child enters care) is where debates about poverty, racism, and systems flare. That nuance matters, and Jill's team crafts language for each audience: “adoption” for the public; “permanency” for child-welfare professionals who also consider guardianship and reunification.Jill's playbook mixes discipline with restraint. She says it plainly: “Just because a reporter calls you doesn't mean you have to reply.” Years before headlines heat up, her team works with crisis-comms experts to pre-write long and short answers for likely “arrows”—from Dobbs to immigration—paired with a decision tree about whether to engage at all. The goal is to protect mission focus when others try to conscript your voice for their fight.Inside the house, rigor rules. The comms calendar is “beautifully organized chaos,” mapping channels, suppressions, and variants for donors (new, returning, Wendy's-affiliated, etc.), followers, and child-welfare audiences. Message control isn't censorship; it's service to clarity. The team maintains a “say this, not that” lexicon and sends materials to outside reviewers to catch phrasing that could be misunderstood in other contexts.There are also non-negotiables. “We will celebrate all children and we'll advocate for all children in the system, regardless of how they identify,” Jill says. The Foundation's images and words stay consistent year-round—they don't “poke,” they persist. And when criticism pops up, they've seen the community often step in first, defending the work organically on social media.If you steward a mission in a volatile moment, borrow these moves: define your lane, choose words precisely, prepare answers in peacetime, monitor hot-button issues for possible linkages, and decide in advance what you will never trade away. #TheNonprofitShow #FosterCare #CrisisCommunicationsFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Keeping the community informed of changes to local small businesses. This includes new business openings, changes to existing businesses, and other business related topics that help consumers as well as business owners.

Nesta entrevista recebemos Tiago Toricelli, Marketing e Brand da Seara Alimentos, para um bate-papo que une duas realidades intensas: a escalada de altas montanhas e os ambientes corporativos.Falamos sobre como os desafios físicos e mentais do montanhismo se conectam com o dia a dia das empresas, trazendo lições práticas de planejamento, execução e superação.Durante a conversa, Tiago compartilhou:A importância do planejamento detalhado para enfrentar riscos e imprevistos;O papel da resiliência mental diante de situações extremas;Como trabalhar em equipe com confiança e alinhamento de objetivos;A correlação entre disciplina na execução da escalada e a entrega de resultados no mundo corporativo;O impacto de transformar desafios em aprendizados estratégicos para gerar valor.O paralelo é inspirador: assim como nas montanhas, no ambiente corporativo o sucesso não vem do improviso, mas da soma de preparo, estratégia e coragem.Um episódio imperdível para quem busca inspiração para elevar o desempenho pessoal e organizacional a novos patamares.

Sales Inbounds: Vom Bauchgefühl zum System – so baust du dir planbare, messbare Anfragen ohne Zufall. Zunächst sprechen wir über das Kernziel: Sales Inbounds regelmäßig gewinnen. In dieser Folge teile ich mit Raphael Remhof und Alessa Prochaska, wie die „Sales Rocket" dabei hilft. Das Framework führt Schritt für Schritt durch Positionierung, Dialoggruppen und Kanäle. Dadurch wird aus Bauchgefühl ein System. Warum das zählt? Solange dein Team ohne klare Richtung arbeitet, gehen Zeit und Budget verloren. Deshalb startest du mit Purpose und Kundennutzen. Kurz, konkret, einprägsam. So versteht jeder im Vertrieb, wofür ihr steht – und wofür nicht. Dadurch entstehen klare Botschaften, die Sales Inbounds auslösen. Als nächstes kommen die Dialoggruppen. Wer ist euer ICP – und welche Probleme treiben ihn heute wirklich um? Außerdem: Welche Fragen stellt er, welche Begriffe nutzt er? Wenn du diese Sprache triffst, steigt die Relevanz sofort. Somit werden aus Klicks qualifizierte Sales Inbounds statt Rauschen. Dann orchestrierst du die Kanäle. Nicht überall zugleich, sondern die 3–6 wirksamsten Touchpoints: Website, LinkedIn, E-Mail, Direkt-Sales und Remarketing. Danach trackst du, was wirkt: Seiten, die konvertieren; Mails, die geöffnet werden; Posts, die Gespräche starten. So verkürzt sich der Zyklus – und Sales Inbounds nehmen messbar zu. Wichtig ist außerdem die Umsetzungsstärke. Die „Sales Rocket" liefert Tools und Worksheets für Workshops, Kampagnen und Reviews. Damit prüfst du Annahmen, optimierst Content und erhöhst die Frequenz. Dadurch wird das System wiederholbar – und Sales Inbounds bleiben nicht länger Zufallstreffer. Mein Fazit: Wenn Purpose sitzt, Dialoggruppen klar sind und Kanäle sauber greifen, dann wird Marketing zum Motor für den Vertrieb. Zudem sinkt der Bedarf an Kaltakquise, weil passende Sales Inbounds von allein kommen. Schließlich willst du planbare Pipeline statt einzelner Glückstreffer. Hör rein, setz die ersten Schritte heute um – und baue dir ein System, das stetig bessere Sales Inbounds liefert.  

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Watch the YouTube version of this episode HERE.Are you looking for some advice from a lawyer working in immigration? In this episode of the Maximum Lawyer Podcast, Tyson interviews Evelyn Ackah, an immigration lawyer whose personal journey from Ghana to Canada shapes her professional mission. Evelyn shares how her family's sacrifices and early experiences with separation inspired her passion for helping others build legacies through immigration. Evelyn shares her own personal growth when facing challenges that people can learn from. Being the first and the only (which stems from her experience living as a woman of colour in 1970s Vancouver, Canada) really shaped her mindset when it came to her law career. For her, it is all about how to fix, solve and improve something or a situation. Growing up with a hyper-independant mindset helped Evelyn lean into herself and her strengths when working for clients.Tyson and Evelyn speak about what drives leadership and team culture for a law firm. For Evelyn, it is all about purpose. Thinking about why you are where you are and how to make today better than yesterday. For law firm owners, knowing your purpose will allow you to understand how you need to lead your team so everyone can succeed. If a leader knows why they are at that firm, the people working there will know too.Listen in to learn more!3:17 Impact of Family Separation and Sacrifice6:50 Marketing Immigration Services15:20 Transition from Corporate Law to Entrepreneurship 18:34 Self-Care and Morning Routine 25:26 Work-Life Balance and Parenting 36:55 Therapy and Parenting Through Trauma 40:31 Business Impact of Immigration Trends 45:51 Financial Planning and Firm Stability49:35 Managing Lead Influx and Marketing 58:47 Celebrating Success and Team Building 1:00:14 Reflecting on 15 Years in Business1:03:42 Retirement, Legacy, and Living Fully Tune in to today's episode and checkout the full show notes here. Connect with Evelyn:Website TikTok Instagram  Facebook Linkedin  Youtube  

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Piper hosts Plaidcast in Person in front of a live studio audience at Grier School in Birmingham, Pennsylvania with Kara Lawler, Chrystal Coffelt-Wood, Lindsay Shaw, Natalie Townsend, and Logan Faison.Host: Piper Klemm, publisher of The Plaid HorseGuest: Kara Lawler is the Head of School after serving as the Dean of Enrollment and Marketing, the English Department Chair, and the Assistant Director of Admissions over the course of her 19-year career at Grier. Kara brings 25 years of educational experience to the school, with a B.A. in English and an M.A.Ed. in Educational Leadership.Guest: Chrystal Coffelt-Wood started in the Fall of 2013 as the Director of Riding. She comes with over 30 years of professional experience in training horses and developing successful, competitive riders on the local and national level in hunters,  jumpers, equitation, and dressage. Her students have had much success with top ribbons at Pony Finals, USHJA Zone 2 Finals, the Pennsylvania National Horse Show, the Capital Challenge Horse Show, USDF National Finals, USEF Festival of Champions, FEI North American Dressage Championships, IEA Nationals, USHJA Junior Jumper Championship, and the Devon Horse Show.  Guest: Lindsay Shaw graduated from the Grier School in 2020, where she attended for 5 years and served as the Hunt Seat and Dressage captain for 3 years. She competed in USEF, USDF, and IEA competitions with the Grier School Equestrian Team. After graduation, she attended Emory & Henry University where she competed on their IDA and IHSA teams and earned accolades including Female Newcomer Athlete of the Year and a First Level Championship at IDA Nationals and contributed to a 2024 National Champion Team title. She now works at the Grier School as an Admissions and Marketing Associate and Assistant Director of Summer Camp. Guest: Natalie Townsend is from Kempton, PA, and is a senior at the Grier School where she is in her fourth year. She serves as the captain of the Varsity Hunt Seat team and currently competes on the A circuit in the 3'3” Junior Hunter division with her personal horse, Exclusive. Guest: Logan Faison is from Linville, VA, and is a junior at the Grier School and a member of the Varsity Hunt Seat and Western teams. Logan is going into her fourth year at Grier School where she serves as the Varsity Hunt Seat captain for two years. Logan shows both of her personal horses in the AQHA and NRHA circuits as well as many of Grier's talented horses in USEF and USHJA show circuits.Subscribe To: The Plaid Horse MagazineRead the Latest Issue of The Plaid Horse MagazineSponsors: Taylor, Harris Insurance Services, BoneKare, Great American Insurance Group, Equine Affaire and Windstar Cruises Join us at an upcoming Plaidcast in Person event!

You don't need a new tagline, you just need to know who you are.  In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease. In this episode of the podcast, we talk about: Why clarity starts with identity, not branding The difference between performing and being authentic How to navigate slow seasons and business doubt Listening to your body for aligned decisions Honoring your energy and current season of life …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity. With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are. Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean. Website: https://www.thedrrhonda.com LinkedIn: https://www.linkedin.com/in/thedrrhonda Facebook: https://www.facebook.com/drrhondaalexander  Instagram: https://www.instagram.com/thedrrhonda    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382

Marketing is undergoing a seismic shift as technology, consumer behavior, and leadership styles evolve. Michael Kassan, a trailblazer at the intersection of media, marketing, and innovation, has helped shape that transformation. He joins Inside the ICE House to share how modern leaders must adapt their thinking to stay ahead, build resilient brands, and navigate the complexities of a rapidly changing landscape. Kassan reflects on his journey, the future of marketing in an AI-driven world, and the leadership principles that continue to guide him through disruption and opportunity.

If you've ever felt like marketing your therapy practice is confusing, intimidating, or just not your zone of genius, you're not alone. In this episode, I want to help you breathe a little easier about it. Marketing doesn't have to be reactive or overwhelming. It can be intentional, sustainable, and rooted in long-term success for your business and your peace of mind. Whether you're just opening your solo practice, looking to welcome more clients, or scaling into a group practice, my guest Kristie Plantinga and I talk honestly about what actually works when it comes to digital marketing for therapists. You'll hear how to keep your practice visible online, how to think about your return on investment, and which tools can help you track whether your efforts are truly bringing new clients your way. (00:14:21) “It's about, did I get a return on the investment that I put into this? It's the most important thing really, when you're working with a marketing company.” — Kristie Plantinga Kristie is the founder of Place Digital (formerly TherapieSEO) and a passionate advocate for helping therapists understand how online marketing really works. Together, we unpack what private practice owners need to know about SEO, Google Ads, and digital marketing strategy — all from a grounded, therapist-friendly perspective. Smart Marketing Strategies for Private Practice Therapists Marketing is one of the biggest investments you'll make in your practice — and it can feel risky when you don't know where to start. In this conversation, we explore how to make wise, informed choices about where to spend your time and money so you can build stability for years to come. (00:05:43) AI Tools Integrated with Google (00:07:44) Flawed Marketing and Hiring Strategy (00:12:52) Sustainable Growth Through SEO (00:13:57) Long-Term Perspective in Marketing (00:19:33) Tools to Demystify Marketing (00:22:44) Rethinking Marketing for Practice Owners (00:24:48) Big Investments, Big Returns (00:28:32) Google Ads vs. SEO Costs (00:33:17) Proactive Marketing for Therapists (00:34:32) Sustained Growth for Practices Google Ads vs. SEO: Choosing the Right Path for Your Therapy Practice As Kristie reminds us, Google is the gateway to the internet. Whether we love it or not, if potential clients can't find you there, your practice is essentially invisible. But there's a catch — Google isn't always a reliable partner for small businesses. Policies change overnight, and as therapists, we're rarely their priority. That's why we talk about investing in your marketing before you need it, rather than reacting when your caseload dips. Sustainable marketing is about planting seeds now for the clients you'll be serving six months from today. Kristie shares her honest take on Google Ads — calling Google “a selfish and unreliable partner” — and explains why SEO is a more sustainable, long-term investment. While ads can create short bursts of visibility, SEO helps you build an online foundation that continually attracts your ideal clients. How Much Should You Really Spend on Marketing? In this episode, Kristie and I walk through what a healthy marketing cycle looks like for different stages of private practice. We talk about setting a budget that feels aligned, tracking what's really working, and investing in strategies that will continue to pay off over time. Marketing decisions made from fear rarely lead to growth that lasts. Instead, we can learn to make calm, confident, and informed choices about where to invest our energy and resources. Ready to feel confident with your money?Are you a Solo Private Practice Owner? I made this course just for you: Money Skills...

Paul and Charlie talk through Sunday's offensive performance. Quarterbacks coach Brad Kragthorpe joins in R&A Marketing Coach's Office to talk about a while week (and year) in his room and runs through a series of plays the paced the path to a career high 470 yards for Joe Flacco.Growl Pals at R&A Marketing designed our new website at thegrowlerpodcast.com Check them out at ramarketing.comYouTube: https://youtu.be/LNjgz368JqwSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we chat with Des Traynor! Des is the Co-founder and Chief Strategy Officer of Intercom, the company behind Fin.ai, and he also sits on Intercom's board of directors. Over the years, Des has led teams across Product, Marketing, Customer Support, and Content, playing a key role in shaping Intercom into one of the most influential customer communication platforms in the world. Today, he oversees Intercom's R&D team, based in Dublin and London.Before founding Intercom, Des was a UX consultant, a university lecturer in computer science, and a Ph.D. researcher focused on improving computer science education. He also previously co-founded Exceptional, a software company acquired by Rackspace.Beyond his work at Intercom, Des is an author, speaker, and angel investor, sharing insights on startups, product strategy, and scaling companies through books, podcasts, and conferences. He's also an investor in some of the most notable startups of our time — including Miro, Stripe, Notion, and Hopin.✨ This episode is presented by Brex.Brex: brex.com/trailblazerspodThis episode is supported by RocketReach, Gusto, OpenPhone & Athena.RocketReach: rocketreach.co/trailblazersGusto: gusto.com/trailblazersQuo: Quo.com/trailblazersAthena: athenago.me/Erica-WengerFollow Us!Des Traynor: @destraynorFin AI: fin.ai@thetrailblazerspod: Instagram, YouTube, TikTokErica Wenger: @erica_wenger

Not sure why your business isn't growing — or where the problem actually is? In this episode of Female emPOWERED, host Christa Gurka breaks down how to diagnose problems inside your boutique fitness or wellness business so you can fix the right thing — not just the most obvious thing.Too often, studio owners say “my marketing isn't working” when the real issue is a gap in their sales system or operations process. Just like identifying the root cause of a client's pain, you need to know whether your business has a marketing, sales, or operations problem before you can prescribe a solution.Christa walks you step-by-step through: ✅ The difference between marketing, sales, and operations — and how they connect ✅ How to spot the “kink in the chain” that's slowing your growth ✅ Key metrics to track (inquiries, conversions, retention, churn) ✅ How to know if your marketing is actually working ✅ What a real sales system looks like inside a boutique fitness business ✅ How operations — client experience, team systems, and delivery — impact retention ✅ Why fixing the root problem leads to more predictable revenue and better marginsIf you've ever wondered whether your business struggles are really about marketing, sales, or something deeper, this episode will help you pinpoint exactly what's broken — and how to fix it.

Category marketing is no longer business as usual. In today's retail landscape, it's evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what's changing and why. Melissa shares her perspective on how brands can better collaborate with retailer partners, the role of empowerment in driving innovation, and how David Jones' operating model is making integrated conversations across category marketing, eCommerce, and retail media more seamless.

After struggling with drug abuse, multiple arrests, and the loss of his dream job at Airbnb following a DUI, Sam Parr hit rock bottom. That moment became his wake-up call. Choosing sobriety, he rebuilt his life and founded The Hustle, scaling it into a multi-million-dollar media company acquired by HubSpot. Today, he leads Hampton, a private founder community helping entrepreneurs grow and connect. In this episode, Sam shares lessons on entrepreneurship, newsletter growth, and building legacy businesses that stand the test of time. In this episode, Hala and Sam will discuss: (00:00) Introduction (02:32) His Early Entrepreneurial Journey (06:19) Sobriety, Self-Discovery, and the Birth of Hustle Con (12:42) Launching and Scaling The Hustle Newsletter (19:25) Newsletter Growth and Monetization Strategies (26:14) Scale to $100 Million: Business Growth Ideas (33:18) Building Hampton vs. The Hustle (43:45) Success Habits and Life Lessons for Entrepreneurs Sam Parr is an internet entrepreneur, investor, and co-host of the top-ranked podcast My First Million. He is the founder of The Hustle, a media company acquired by HubSpot for a multi-eight-figure sum, and Hampton, a private community for high-growth founders. Sam is celebrated for his insights on entrepreneurship, copywriting, and scaling profitable online businesses through newsletters and community-driven growth. Sponsored By: Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Airbnb - Find yourself a cohost at airbnb.com/host Deleteme - Get 20% off DeleteMe consumer plans when you go to joindeleteme.com/PROFITING and use promo code PROFITING at checkout. Quo - Get 20% off your first 6 months at Quo.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Resources Mentioned: Sam's Podcast, My First Million: bit.ly/MFM-apple  Sam's Community, Hampton: joinhampton.com/about-us  Influence by Robert Cialdini: bit.ly/in_fluence  Unreasonable Hospitality by Will Guidara: bit.ly/Un-Hospitality  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking