Study and process of soliciting customers
By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we've found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu. [00:38] AI tools that Eric and Neil use to save time and boost marketing performance. [02:51] The problem with a lot of AI tools out there when it comes to content quality. [04:47] Reasons that people tend to overestimate what AI can do for them in the short run. [05:54] Why Eric believes that agencies will boom in the next decade thanks to AI. [06:29] Thoughts on AI from the recent 2023 All-In Summit. [07:54] The limitations of using AI for content creation versus analytics and data. [12:02] Successful ways that we've used AI to create basic tools. [13:40] Three types of AI: automated, augmented, and artificial intelligence. [16:35] How to rank highly on Generative Pre-trained Transformer (GPT) searches. [20:05] What AI can enable you to do now and in the future. [20:50] The worst black hat SEO tactics we've ever used to boost our rankings. [23:16] Why do independent thinkers with first-hand experience achieve maximum success? [24:30] Advice for expanding your AI use cases: think bigger! [25:09] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google's 200 Ranking Factors: The Complete List (2023)' Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
This episode puts YOU in the spotlight as I answer your questions! Today's episode is just me and YOU 1:1.This week's question is…”What can I do RIGHT NOW, TODAY to get UNSTUCK and get back to chasing my dreams?”Everything about the answer to this flows from a simple but profound thought.Simply put…WHEN YOU HELP OTHERS, YOU HELP YOURSELF.And that's where the CHANGE IN YOU takes place.How can you help others? There's a common thread between all human beings so this applies to EVERYONE…Everybody is born with a DREAM. Every person you meet has a DREAM, including YOU.And all of them are looking for a LEADER in their lives to acknowledge and help fulfill those dreams. YOU can be that person when you start working on your ability to bring VISION to other people's dreams.And don't discount the fact that you are a leader! If you are a parent, you're a leader. If you are a friend, you're a leader. If you have one person working with you or for you, you're a leader. At minimum, you lead yourself every single day. WE ARE ALL LEADERS in one way shape or form.“IT TAKES LEADERS WITH VISION TO HELP PEOPLE WITH DREAMS.” Let that sink in, because it unlocks everything you need to know about changing your life now and every day going forward.In this episode, I'm breaking down the steps you need to take to execute on this starting today!There is no better way to create immediate change that will last a lifetime than harnessing these steps to become a great LEADER.
On today's episode of the GaryVee Audio Experience, I'm sharing a recent back-to-school edition of the 'Marketing for the Now' seminar where I speak with industry leaders. In this episode, we talk about the power of curiosity and the importance of listening. we also talk about the increasing debates surrounding the integration of AI in classrooms as well as the inherent human need for acceptance and belonging, and even talk about the pivotal shift from time-based to skill-based learning in education. I hope you Enjoy!
I'm excited to talk with my guest today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. As marketers, we all know that it's not enough to create a really compelling-seeming campaign, it has to perform, and continue to perform in order to be successful. Today we're going to talk about media sufficiency and why it is important for marketing campaign success. RESOURCES The Office of Experience website: https://www.officeofexperience.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Today my guest on the I Want To Know podcast is Jane Hamill. Jane is the founder of Fashion Brain Academy, which offers online classes and coaching for apparel and accessory designers on the business side of things. Her goal is for every designer to make a living using their creativity while becoming business savvy, even if they hate sales and cringe at the idea of a marketing plan. She ran a successful women's wholesale clothing line and boutique. Her work has been seen in Entrepreneur, CNN, NPR, InStyle WWD, and Lucky. Her clothing line was carried in stores across the country, including Macy's, Saks, and Bloomingdale's.I don't even have the words to describe how much value is packed into this one.Here are some of the most valuable moments in our conversation:00:00 - Introduction13:12 - Subscription Product vs. One-Time Fee: Which Should You Offer?28:52 - Don't Create Another Piece Of Content Until You Ask These 3 Questions41:59 - The Simplest Strategy I've Ever Found To Choose Your NicheShow Notes
In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly grew into a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system. Since early 2020, Chris has become a thought leader in artificial intelligence (AI). Through years of analysis, workshops, and hands-on experience, he's observed the rise of modern AI and its potential to reshape the business landscape. Recognizing that most businesses are not ready for this massive disruption from AI, Chris offers workshops and lunch-and-learns to equip businesses for the future that's already here. Find out more at farotech.com. Today, we're going to talk about AI and branding. My guest, Chris Carr, is at the forefront of these topics. He will share actionable tips that you can start doing now to incorporate AI into your business so you aren't left behind when everyone else moves forward with that technology. “If you're an individual who's not willing to adopt that technology [AI], there's a chance you will get replaced by somebody who does. ” – Chris CarrThis week on SmallBizChat Podcast:Building hyper-personalization into your marketing. Why your marketing should start with your branding. The stages of solving a problem. How AI is changing every industry. Targeting your brand to your audience. Standing out in an AI-filled marketplace.Chat priming. Authenticity in branding. Resources Mentioned:Become Your Own Boss: https://smallbizladyuniversity.com/ Boss Quiz: https://smallbizladyuniversity.com/boss-quiz/ There's an AI for That: https://theresanaiforthat.com/ SparkToro: https://sparktoro.com/ BuzzSumo: https://buzzsumo.com/ Connect with Chris Carr:Website: https://farotech.com/ LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/ Twitter: https://twitter.com/chris_carr YouTube: https://www.youtube.com/@Farotech Podcast: https://farotech.com/podcasts/ LinkedIn:Can your brand survive and thrive in an AI-centric world? Chris Carr of Farotech believes it can, but only with the right strategies in place. Join us on the SmallBizChat Podcast as we explore the role of AI in branding and the key shifts businesses must make to remain relevant. Listen in today!#SmallBizChat #business #AI #branding
Marketing is more than billboards and blogs. Your own genuine interest in the people you interact with every day can be your most effective marketing tool. John and Erich discuss simple, low-cost ways to turn clients and colleagues into marketing opportunities for you and your firm.
In this episode, Dave Lorenzo and Nicola Gelormino discuss the power of the word "no" in the business realm, and how it can be both a motivator and an empowerment tool. While many people dread hearing the word "no", both Dave and Nicola emphasize the significance of understanding and valuing its role in decision-making and business growth.Key Points from the Show:1. Understanding Feedback and Adjusting Strategies: - It's essential to continually track your progress. - If something isn't working, make adjustments. - Receiving negative feedback or 'no' can be common, and it's essential to be prepared for the long game. It can take years to achieve the desired results. 2. Building and Maintaining Client Relationships: - Developing relationships with larger companies can take up to 10 years, but these can turn into lifelong clients. - For optimal success, diversify the companies or clients you're trying to engage with.3. Dave and Nicola's Success in Networking: - Dave and Nicola have successfully built the largest group in a networking organization, Provisors, with 56 people, doubling the average size. - Their secret? They reached out to 350 people to achieve this number, showcasing the importance of persistence.4. Dealing with Rejection: - Most people give up after facing a few rejections, but perseverance is the key. - Nicola recalls a time when someone mistook their networking group for a multi-level marketing scheme. Instead of being disheartened, they pushed forward. - Remember the 'yes's and forget the 'no's. The people who initially reject might come around later.5. Attitude Towards Rejection: - Every 'no' should be viewed as a step closer to a 'yes.' - Having a short memory helps, especially when handling rejections.6. Closing Remarks: - Rejections are a part of the journey. - It's crucial to maintain a positive attitude and continue pushing forward. - Share knowledge and experiences with fellow entrepreneurs for mutual growth.Notable Quotes:- "I mean, you described a five-year period to get there. Working in a professional services space, I've seen it take up to 10 years to get a really excellent client."- "So I'm standing in front of a room full of these people yesterday and I said, everybody comes up to Nicola and me and they ask, Hey, listen, how did you guys get 56 people to join your group? It's amazing. You know how we did it? It was really simple. We asked 350 people to join the group."- "Every time you hear no, the way to look at it is it gets closer. It gets you closer to a yes."- "You're the field goal kicker, which means you have a short memory. The one you missed yesterday has no impact on the shot you're taking today."*Note: These show notes provide an organized and concise overview of the podcast episode. For a more in-depth understanding, it's recommended to listen to the full episode.*
Even marketing storytelling, requires you do use your 28 thinking skills, including to consider another perspective, summing up, holding 2 or more pieces of information at once and a few more. If any of those cognitive functions are weak, it's going to be challenging for you to be good at storytelling in marketing. Today we're gonna focus on helping you improve 2 or more pieces of information at once and then I'll share with you how it's related to marketing storytelling tips you can try. Holding 2 or more pieces of info at same time is about HOLDING 2 pieces of information at the same time. It's not about doing 2 things at the same. If you tell a child to brush their teeth and brush their hair, you're telling them to hold 2 pieces of information at the same time. We start learning how to do this from the age of 2 but many people struggle with it even as adults especially when it gets MORE than two. Wash the dishes, fold the laundry, straighten up the family room. Are you starting to need a list to remember all that? That's more than 3 pieces of information. Can you do 4 or 5? In storytelling, you've always got to keep in mind at least 3 pieces of information while you are telling the story: 1. Who is your audience? Part of that includes what is their pain points, what are they trying to solve? 2. What is your goal of telling the story? 3. The actual story and important details in the story? When you break it down like that, no wonder why it's much easier to tell your friend a story! There are so many things to remember - besides for the fact that when you are trying to storytelling in marketing you're trying to make money too! In this episode we'll discuss ways to improve the ability to hold 2 or more sources of information & 5 Ways to Improve Your Storytelling In Marketing
In this very special milestone episode, the tables are turned and Dustin gets interviewed by none other than his wife, Jenn! They reminisce about Dustin's early days podcasting, discuss the journey to 200 episodes of Higher Ed Geek, and what is hopefully ahead for the show. Many thanks to everyone who has ever listened to an episode, been a guest, or helped with the show in any way! This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school's digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What's even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network: The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like otherEnrollifyshows too! Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours.
In postmenopause fitness clients generally things have smoothed out. Ironically, many ask questions like, “what should a women over 60 do?” And the answer is often, more. More intense, more frequency even. How ironic given in the previous podcast episode I relayed that based on the physiology of menopause together with physiology of exercise and research featuring women in menopause specifically, perimenopause is a time when many women need to do less to optimize body composition. Less volume, that is. And less intensity if they're struggling with insulin resistance + adrenal insufficiency + chronic stress or any combination. For postmenopause fitness clients, these things are critical to know: For many postmenopause occurs or they become aware in the 60s they're well past and exercise needs to be addressed to avoid pitfalls they've seen in aging family members. At age 60 muscle loss increases from 3-8% on average loss per decade to 1-2% per year. Now is the time to monitor muscle and have a strategic muscle mass building plan. Functional exercise should be a part but going overboard on defense of functional vs heavy traditional weight training for older adults will contribute to additional muscle loss. The focus needs to shift from calorie burning and constant movement to preservation of lean muscle mass during exercise. That is, less cardio and more strength prioritization. More days per week of strength is not the answer. Fatigue from life stressors for a 60-something can be significant. Young adult family, aging family, career still in play, caregiving at home, together with exercise and possibly dealing with effects of a perimenopause unaware of how to manage may have resulted in significant bone, muscle, and strength loss. Reaction skills, agility, and balance need to be built into exercise routines without necessarily increasing time. Warm ups, cool downs and ancillary exercise sessions between intense workouts can cover that base in minutes if well-planned. Protein timing and amounts should be a significant part of the exercise coaching in order to boost muscle protein synthesis now about 30 years in the slow down if nature was allowed to take its course. One Last PostMenopause Fitness Thought for Health Pros: Most importantly, the ability to exercise and do so intensely and in some cases like HIIT, more frequently than in perimenopause, can stave off visceral body fat deposits, brain decline, and muscle and bone loss. It requires planning and knowing the application not just of exercise but specific to women in postmenopause. And they're seeking support for problems. So there is not just an opportunity, there is a demand when you use the right messaging. Because there's also a fear installed in those who have started, stopped, and gotten hurt. Resources: Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Send an Email to email@example.com if you want to learn more about the founding member's rate for the Health & Well Pros mastermind. Other Episodes You Might… https://www.fitnessmarketingmastery.com/perimenopause-fitness-clients/ Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/
The Insurance Dudes are on a mission to find the best insurance agentsaround the country to find out how they are creating some of the top agencies. But they do not stop there, they also bring professionals from other industries for insights that can help agents take their agencies to the next level. The Insurance Dudes focus on your agency's four pillars: Hiring, Training, Marketing and Motivation! We have to keep the sword sharp if we want our agencies to thrive. Insurance Dudes are leaders in their home, at their office and in their community. This podcast will keep you on track with like minded high performing agents while keeping entertained!About Jason and Craig:Both agents themselves, they both have scaled to around $10 million in premium. After searching for years for a system to create predictability in their agencies, they developed the Telefunnel after their interviews with so many agents and business leaders. Taking several years, tons of trial and error, and hundreds of thousands of dollars on lead spend, they've optimized their agencies and teams to write tons of premium, consistently, and nearly on autopilot!LEARN MORE BY Registering for TUESDAY's LIVE CALL With The Insurance Dudes!GET YOUR FREE INTERNET LEAD CHECKLIST TODAY!
Today on our show, we're jumping into the constantly shifting, sometimes chaotic world of social media. For those developing social media strategy for brands, these are places to tell stories, curate content, sell products and measure engagement. To talk about how to capture attention amidst all the noise while also managing to somehow be authentic on these platforms, we're joined by two voices deeply enmeshed in this space: Laura Davies, a Senior Performance Marketing Manager at Deliveroo and Isabelle Cavanagh, Marketing Consultant here at frog.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/) Download the frog report 'Hacking Innovation' (https://go.frog.co/en/en/hacking-innovation-disruptive-ideas) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)
In 2007, the world of fine cuisine forever changed its menu when Pixar Animation Studios and Walt Disney Pictures brought to life the animated feature "Ratatouille." The film follows the journey of rat protagonist Remy, who leaves the conventions of his family and hometown to satiate a “faim” for fine French cuisine. As Host Dr. Melinda Lewis discovers in conversation with Drexel alumnus and "Ratatouille" superfan Clayton Fosterweber, the animated classic speaks to all ages and has spawned a variety of fan theories, including Fosterweber's own interpretations around collectivism, queer identity, and a search to find meaning and companionship in the melting pot that is Paris. "Pop, the Question" is a production of Marketing & Media in Pennoni Honors College at Drexel University. Recorded February 10, 2023 through virtual conferencing (Philadelphia, PA, USA). Featured Guest: Clayton Fosterweber (Alumnus, Drexel University; Former STAR Scholar, Office of Undergraduate Research & Enrichment Programs) Host and Producer: Melinda Lewis, PhD (Director of Strategy, Pennoni Honors College) Dean: Paula Marantz Cohen, PhD Executive Producer: Erica Levi Zelinger (Director, Marketing & Media) Producer: Brian Kantorek (Associate Director, Marketing & Media) Research and Script: Melinda Lewis, PhD Audio Engineering and Editing: Brian Kantorek Original Theme Music: Brian Kantorek Production Assistance: Noah Levine Social Media Outreach: Olivier Jacques Graphic Design: Felicia Wolfer Logo Design: Michal Anderson Additional Voiceover: Malia Lewis The views expressed in this podcast are not necessarily those of Drexel University or Pennoni Honors College. Copyright © 2023 Drexel University
I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Some take my advice and run with it, others not so much. All I try to do is point people in the right direction. Today's guest, Dominique Wright reached out to me over two years ago, in order to discuss her idea for an app serving collegiate athletes. With the change in policy allowing college athletes to earn income based on their name, image, and likeness, commonly referred to as NIL, Dominique so an opportunity to leverage technology. A few months later, she officially launched FAND, NIL Operations Software that automates communication, streamlines notifications and provides 24/7 athlete support. Dominique is a former collegiate athlete, and Naval Officer, and holds a law degree from American University's Washington College of Law. She's spent time working at the NFL Players Association and the National Football League, working on contracts and other legal affairs. FAND is a Hivers and Strivers portfolio company, which only invests in military veterans. On the show, Dominique and I discuss the origins of FAND, the challenges of bringing tech to the sports and entertainment industry, and what category her product falls in. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
To truly profit from disruption, an enterprise must be prepared to manage increasingly short windows of profitability, scaling up rapidly as customers embrace the new all at once, then scaling down nearly as fast when demand declines. Paul Nunes is the global managing director for thought leadership at Accenture Research. He leads the company in developing ground-breaking insights into technology and strategic business change. He is co-author of three books, Big Bang Disruption: Strategy in the Age of Devastating Innovation, Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There, and Mass Affluence: 7 New Rules of Marketing to Today's Consumers. It has been an absolute pleasure learning from him. 00:00:00.256 Introduction and Overview of the Series Finale 00:11:25.254 Creating a Company that Values Innovators 00:16:20.936 Balancing Wall Street Expectations and Innovation Goals 00:18:31.172 Jeff Bezos' Approach to Investor Relations 00:21:14.030 Managing Wall Street vs Managing to Wall Street 00:22:46.440 Effective Communication and Leadership in Challenging Times 00:32:40.338 Predicting Heart Attacks and Improving Sleep Patterns 00:36:12.004 The Profound Importance of Cell Phones 00:40:47.441 Companies Breaking New Ground through Strategies and Resource Allocation 00:45:35.337 Jio's success in leveraging 4G technology 00:48:06.392 Final thoughts
On this episode of 3:12, we're taking a deep dive in the Women's Employee Resource Group (ERG). ERGs are employee identity or experience-based groups that build community. ERGs are sometimes known as Affinity Groups or Diversity Groups. ERGs are generally based on building community, providing support and contributing to personal and professional development in the work environment.We hear from staff on the value of the Women's ERG before being joined by Yvonne Alston of Indelible Impressions for our play hard segment, where we get to know each other a little better with the card game: Actually Curious.A reminder that our Play Hard segment is also available in video form! Watch that on our YouTube Channel.Make sure you subscribe, give us a review & check us out on social media!YouTubeLinkedInInstagramTwitterFacebookWebsite
You can teach the skill, but you can't teach the will. Meet proven marketing leader Doug Zarkin who has a remarkable track record of building brands and delivering for companies like Victoria's Secret, Avon, and Pearle Vision. In his conversation with Ryan, Doug shares a handful of gems from his forthcoming book, "Moving Your Brand Out Of The Friend Zone", a playbook to elevate your brand beyond consumer friendship. The two also dive into the importance of "thinking human”, why a decision by consensus is never going to be a decision, and how if you're not “hiring for passion” you're making the wrong hire. Finally, the two discuss the importance of winning and how this concept is different than the importance of perfecting.
In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity. Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. He's been called Oprah for Millennials by CNN and the Wall Street Guru by Bloomberg and his work has been featured in the Wall Street Journal, TedX, Barrons, Time Magazine, and Quartz.Khe also delved into introspection, questioning narratives, and the impact of coaching and emphasized the importance of self-reflection, personal freedom, and exploring deeper emotions. TopicsRad Reads and Living an Examined LifeUnderstanding business gamesThe tension of breaking societal narrativesThe discomfort of pain-based marketing in self-improvement contentAuthenticity and the "Oprah for Millennials" LabelThe power of luck and good timingThe four quadrants of workReframing tasks as dollar valuesThe game of real human connectionQuestioning societal narrativesThe Pivotal Moment and Trade-OffThe psychology of freedomUncovering inner thoughts and feelingsCarrying grief and its impact on actionsThe fallacy of the grass always being greenerShow LinksVisit RadReads and listen to their podcastConnect with Khe Hy on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSupercharge Your Productivity CourseThe magic of doing $10,000 per hour workThe $645,099 business pivotBook: When Things Fall ApartThe Work of Your Life | Khe Hy | #88 Reboot PodcastPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
ABOUT TODAY'S SHOW On today's show, Lori talks about how it's never too late to go for what you want. She also talks about how marketing is not scary. (Simple – I know! LOL!) You have to remember that overnight successes can take years. ABOUT LORI Lori is the CEO of Igniting Your Business, a marketing strategist, website designer, and coach who shows entrepreneurs how to get more leads and more clients and make more money with a captivating digital and website presence. Lori teaches business owners to “Make Their Marketing Simple” through her individual coaching, group programs, and intimate cohorts. She is a sought-after speaker, media guest, and host of the podcast The Encore Entrepreneur, where she translates the complicated side of “marketing speak” into simple everyday language for her audiences. LINKS SHARED ON THE SHOW https://messymarketing.com www.facebook.com/ignitingyourbusiness www.linkedin.com/in/lalyons https://twitter.com/lorilyons www.instagram.com/lorialyons www.instagram.com/ignitingyourbusiness ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others. ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/
Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches. To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platform, serving over 1000 online retailers and brands around the world. We discussed: - The evolution of how we consume content - Video marketing trends B2B SaaS marketers absolutely need to know about - How to produce professional and engaging content when you're an absolute rookie in the field. - How to measure performance of your video marketing efforts - And a couple of DOs and DON'Ts to help you get started Tune in to hear from Nora Sandell, Head of Marketing at Videoly. About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Ben Dutter, SVP of Strategy at Power Digital, who talks about how generative AI makes marketing more efficient.You can learn about Power Digital at https://powerdigitalmarketing.com/
Alex Strathdee is no ordinary writer.That's because he's as much an entrepreneur as he is a writer.How do we know this? Because when he wrote his book, Experience Over Degrees, and it didn't transform the world—or even his life—he didn't just shelve the book and the experience like most people.Instead, he asked: how can I get more people to see this?What followed was a targeted campaign to colleges and then a targeted campaign to businesses to pay for that first campaign. It's an ingenious approach and he breaks it all down in this episode.Now he helps other authors make an impact with his company, Advanced Amazon Ads and he even has a free gift for YOU where he breaks down his strategies. Get that free gift here.IF YOU WANT MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.
"Brain Glue: The Glue that Sticks" - Discover how James I. Bond introduces Brain Glue as a powerful tool to differentiate your brand and attract customers. Through their extensive experience in advertising, they advocate for leveraging familiar phrases and names to make a lasting impression on your audience. Get your free strategy call with Steve here: https://scheduleyourfreestrategycall.as.me
This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) shares a daily routine that author Kimberly Rice (@rice_kimberly) uses to remain grounded and driven. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/networking-rx or contact Frank Agin at firstname.lastname@example.org.
In this episode of our Mastermind Series, we are discussing how to get the best return for your Facebook ads by focusing on the right audience and by creating captivating ads that will resonate with your future clients.
I love spending time speaking with fellow marketing and branding professionals. My guest today is Josef Katz, Marketing Leader, Business Builder, Advisor, & Investor. Listen in as we discuss how marketing changes people's minds about what is possible, why consistency is key when sharing your marketing message, how AI is helping business owners save time, and why there will always be the need for humans to be involved in marketing and business. Guest Resourceshttps://josefkatz.comhttps://www.linkedin.com/in/josefkatzhttps://www.youtube.com/c/JosefKatzhttps://twitter.com/directmaestro Leveraged, from Conquer Your Business, starts October 5th.BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram
Meet Joelly Goodson, an acclaimed branding expert with over two decades of experience cultivating brand awareness. Joelly is the driving force behind Branding Matters, a podcast dedicated to assisting marketers, business leaders, and entrepreneurs in the quest to forge strong brand equity and amplify their profits. We start the episode by delving into the very essence of branding. Discover the significance of defining your brand's personality and how it lays the foundation for a robust branding strategy. Halfway through the episode, we talk about what it means to take the leap to be an entrepreneur as Joelly shares her own story. At the end of the episode, we explore the connection between authenticity and branding. Learn how crafting an authentic brand hinges on being true to yourself and pursuing what genuinely resonates with you in your career. I hope this episode leaves you with a deeper understanding of the world of branding and its potential for your entrepreneurial journey. Discover Your Success Path TODAY!
Register for the panel discussion: "What we've learned about growing from $1M to $10M"Click here to try Databox free, or learn more.Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.Links Follow Kyle Visit Jellyfish If you liked the episode, let us know on LinkedIn!
Aron North is a lifelong Lakers fan who has been doing epic things as the Chief Marketing Officer at Mint Mobile since 2019. He joined Mint Mobile in 2016 (during the "pre-Ryan years") as the SVP of Marketing and Creative, where he spearheaded the initial development of the brand's marketing department and creative efforts. The early half of Aron's career was all agency-side, while the second half has been client-side, first with Taco Bell and now with Mint Mobile. Through all of it, he's learned that marketing is critically important to all businesses, but it is never a one-person show. It's a team sport made up of the people you work with every day and the relationships and partnerships you build along the way. Aron has leveraged those relationships to launch countless buzz-worthy campaigns and initiatives and drive Mint Mobile to 90,000% revenue growth over the last five years.In this episode, Alan and Aron discuss the hypotheses Mint was built on, how they were operating and gaining traction in the early years, and the way things changed when they were bought by Ryan Renolds and his partner George Dewy. With big ideas like chunky-style milk and subversive print ads, the marketing team at Mint Mobile has always embraced risk in their efforts to stand out from the crowd. With risk comes inevitable failure, but Arons says if you never fail, then you aren't trying hard enough. That is why the leadership at Mint has created an environment where people feel comfortable enough to take risks they normally wouldn't for fear of punishment while maintaining high accountability to ultimately build credibility. Their work is strategically driven, insight-based, and consumer-first, but most of all, it is fun!In this episode, you'll learn:The two big ideas that brought Mint 90,000% revenue growth in 5 yearsSolving the issue of legitimacy: "How can it be any good if it's this affordable?"The Ryan Renolds effect: melding creativity, commerce, and efficacyKey Highlights: [02:00] A lifelong Lakers fan[04:25] Aron's path to Mint Mobile[07:00] Takeaways from working with marketing giants[11:15] 90,000% revenue growth in 5 years[15:45] Chunky-style milk[27:40] Why Ryan came to Mint[30:00] It's like two Super Bowls every time he does anything.[31:50] Ryan "hands-on" Renolds[34:45] "The world will love us for bringing Rick back!"[37:00] Flipping the dynamic between clients and agencies[40:10] The insider secret to keeping the engine running fast[42:20] The core values and how they apply to every team member[47:10] Lessons learned in the port-a-potties[49:15] "Have a little more fun."[50:30] We need to get back to insight-based marketing.[52:00] Who is Gen Alpha?[53:20] AI: Let's be smart about it.Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
The Unraveling series, where amazing and inspiring entrepreneurs share the unraveling of old habits and mindset that holds us back, and the rebirth of new. Today we feature Michelle Norwood, New Orleans based international event planner. Michelle has been featured in Vogue, the New York Times, Martha Stewart Weddings, and BRIDES magazine, and she makes it look simple taking only 6 to 8 weddings a year. But as you'll hear, her journey has been anything but easy.For previous Unravelings:156157 with Adrianna McDermott161 with Aleya Harris177 with Sara Margulis184 with Andrea Eppollito188 with Ashlyn Carter191 with Kristen Mullins aka "The Pie Lady"193 with Rachel DeAlto197 with Sandra Cassios208 with Brian Green218 with Nellie Butler238 with Natalie Franke(00:00) What is an Unraveling?(02:20) Introducing Michelle Norwood(04:00) An unexpected tragedy...and then another(09:40) What is "Breaking the Plate"?(12:30) Can you tune out your own advisors?(18:00) Do I keep doing these weddings? Or is it time to stop?(24:30) Relationship advice - should I stay or should I go?(28:30) Advice to your formal self(35:30) "Growth isn't linear"(44:30) The real Michelle is @MichelleNorwoodLivingThis episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.Weddings for Real on Social Media:Instagram: @weddingsforrealFacebook: @weddingsforrealtwitter: @weddingsforrealHosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence. -----Discover your Wedding Pro Superpower at WeddingProQuiz.comWedding MBA Bash, Tuesday November 7th, 6PM-8PM, Renaissance Las Vegas
The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney's geotargeting mishap. ----- Welcome back to school, kids. Today's lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right person at the right time. How do you do that? Gyi and Conrad focus this session of LHLM 101 entirely on helping you understand how to identify and connect with your target market to gain more clients for your law firm. Later, Conrad recently stumbled upon a Facebook ad specifically targeting Pennsylvania car accident victims… but he wasn't IN Pennsylvania. So, why did this ad appear outside of its target area, and does this equate to sending marketing investments up in smoke? Gyi and Conrad analyze this particular example of a geotargeting blunder and share their thoughts on how lawyers should approach the complexities of area-specific advertising. The News: From the Googly Googs at Google: Something's up with the Local Pack. Gyi's thoughts on what to do about Google's core algorithm update and AI policy changes. ClioCon is coming, and LHLM has swag! Mentioned in this Episode: Target Markets: Why They Aren't Just for Marketers [A Quick Guide] The Geotargeting Mishaps of a Pennsylvania Lawyer Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok
This episode features Pat Kroken, FRBMA, CRA and FACMPE, Director, Education and Corporate Communications, MSN Healthcare Solutions. Throughout her career, Pat has emphasized the importance of constant learning and adapting to change in the rapidly evolving healthcare industry. Pat encourages future healthcare leaders to focus on strong communication skills and to study areas like change management. Resources: MGMA Fellowship: www.mgma.com/apply-for-fellowship Book Suggestions: The Terminal List by Jack Carr: https://www.amazon.com/Terminal-List-Thriller-1/dp/1982158115/ref=asc_df_1982158115/?tag=hyprod-20&linkCode=df0&hvadid=459730868611&hvpos=&hvnetw=g&hvrand=6166005385048651623&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028744&hvtargid=pla-922645782690&psc=1 Slaughterhouse Five by Kurt Vonnegut: https://www.amazon.com/Slaughterhouse-Five-Novel-Modern-Library-Novels/dp/0385333846/ref=sr_1_1?crid=1ZGO5RN1OY9TM&keywords=slaughterhouse+five+by+kurt+vonnegut&qid=1695767433&s=books&sprefix=sla%2Cstripbooks%2C158&sr=1-1 SPONSOR: PDS (Practice Data Solutions): Unlock the full potential of your healthcare data with Practical Data Solutions! Benchmarks take on new meaning when blended with Key Performance Indicators like Expense, Productivity, Scheduling and Patient satisfaction data. Optimize your reporting to make better decisions with PDS analytics. Discover how at pds-online.com/ WE WANT TO HEAR FROM YOU Let us know if there's a topic you want us to cover or an expert you would like us to interview. Email us at email@example.com. If you have opportunities and resources you'd like to share with MGMA members, go to Marketing with MGMA to find out how you can connect with the MGMA audience.
Career Insights Consulting CEO, Gretchen Skalka shares how to shape your communication and build confidence as you embark upon any change. Find her at https://www.linkedin.com/in/gretchenskalka/ For more great insight on professional relationships and business networking visit https://www.networking-rx.com or contact Frank Agin at firstname.lastname@example.org.
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: email@example.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing
Sandy met Melissa at a recent women's empowerment event and loved her energy so much she knew she had to get her ont he podcast! Feast your ears on today's episode, by the end you're going to feel TOTALLY empowered!Melissa Wiggins, aka Coach Mummabear, is a fiery Scottish lassie and lawyer turned High-Performance Master Certified Professional Life Coach.With a top 10 percent globally ranked podcast, while speaking on stages across the globe, shehas already penned her first book. Coach Mummabear is about to birth her second book UnFollow a book dedicated to resettingyour entire life, a book about deciding what you seek to follow and what to Unfollow. Byquestioning everything with excitement the time is now to live this one life - and as she alwayssays - no do-overs. At 39, Melissa believes the warm-up is over, and she is pouring into as many lassies and lads aspossible. When her firstborn was diagnosed with Stage IV cancer as she was about to give birth to twinboys, her full-time calling became saving her son's life. Shortly after, along with her husbandMichael they created a foundation for pediatric cancer research. The foundation has since raisedmillions of dollars and, so far, has funded research in 3 continents and 26 states. But she soonbecame a burned-out CEO, which led her to build and create innovative tools for living for herclients. Melissa took that season and countless others to build belief and bravery from every stage,podcast interview, and group she coaches. Empowered people - empower people. If you only get one life lassies and lads - what are you doing with it? Her sobriety, sons'diagnosis, her daughter's adoption, and countless other challenges are no longer excuses butinstead push her forward to help more people. As a Mum of 5 - via step, biological, and adoption - she believes you can be a fun, present mumand have a thriving career. Her motto is 'A Mum and....'You can have a thriving career or awork-from-home gig, be healthy, and fulfilled, and have great relationships without burning out– she can show you how!EMPOWERED. Life - A 6-month coaching intensiveWaterfalls and Wonder Retreat.Goal Setting workshop - FREE1:1 Coaching - waitlist--Let's Connect!To get more info and updates on the podcast@gettingmagneticFollow our personal Instagram accounts@sandyclaus7@wellnesswithwadeCheck out our website for all things Getting Magnetichttps://www.sandyandwade.com/Check out Big Dad Energy Co!
Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- Instead of chasing new clients, look for opportunities to sell more to your current clients by understanding their customer lifecycle. How you're hurting your hourly rate when creating package prices Increase your income by changing the frequency of your payment plans Services you can add to make your client's lives easier and boost your revenue -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and claim your free account at www.QuickCoach.fit whenever you're ready. -- And if you're stuck in a place where the life you want to live feels miles away, you're not alone. Join 72,000+ high-impact, low-stress trailblazers, business pros, and coaches who've equipped themselves with 5 REPS FRIDAY, one of the most popular newsletters in the world for fitness and health professionals. Sign up for 5 REPS FRIDAY to receive the most coaching experience per word of any newsletter on the web. Each issue lands in your inbox with 2 business tips, 2 coaching concepts, and an inspirational quote. Check it out and sign up at theptdc.com.
Welcome to another empowering episode of "Unshakeable with Human Design." Today, we delve deep into the transformative journey of aligning with your true self and using the principles of Human Design to supercharge your life and business. Our guest, Erin Nicole Porter, a renowned somatic practitioner and expert in the Energetics of Business, shares her personal insights and growth she's found using different energetic modalities. Erin walks us through her own journey, from initially exploring other energetic modalities to embracing her unique Human Design as a projector. She reveals the profound impact of understanding her profile lines, particularly the influence of the five-line, and how it helped her navigate the intricate dance of projections. Erin's story will show us that it's never too late to release the limiting patterns that hinder our growth. As Erin discusses the power of her somatic work, you'll discover how aligning your body with your strategy can lead to greater sustainability and success. Learn how this kind of work can help you step into your body and release your societal conditioning. Erin's journey illustrates that by diving deep into your unique Human Design, you can awaken your inner potential and build an unshakeable life and business. Stay Connected with Erin: Visit her website at erinnicolecoaching.com Check out her book, Burnout to Breatkhrough Listen to her podcast, The Energetics of Business Follow her on Instagram @erinnicolecoaching Join her Facebook Group Learn more about Erin: Erin Nicole Porter is an Energetics Business Coach, Master Practitioner & Trainer of NLP & Hypnosis, Breathwork Facilitator, Somatic Experiencing Practitioner in Training, Adult Attachment Repair Model Therapist, and host of The Energetics of Business Podcast. She enjoys coaching women in her board certified coaching certification: The Quantum Ripple Effect, how to heal internally so their businesses can thrive, aligned business strategy and the energetics of business. She is also the author of Burnout to Breakthrough and the Breakthrough Oracle deck. After spending years in her hustle, go-go high achieving energy, her business skyrocketed when she tapped into her receiving energy, and began to heal the parts of her she always hid back. She helps women scale through trauma informed business practices, internal healing, and understanding the energetics of business. Erin's clients have gone on to become multiple six figure coaches, speakers, authors, international speakers, and have had incredible internal transformation. She has a Masters in Education, backgrounds in Crisis Management, Student Development, and Marketing & spent time as a health and fitness coach before stepping into the mindset and business world. She lives in San Diego, CA with her two puppies, but is a country girl from small-town Ohio at heart. Find out more about the brand new membership community for Human Design enthusiasts. A space I've carefully curated to give you EVERYTHING you need to accelerate your understanding of Human Design and take daily action to become the most authentic, unshakeable you. Find out more and sign up now at nicolelaino.com/lab. Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more! Don't forget to enter our monthly contest where you can win your own mini reading/coaching session on the show! Leave a review for the show, take a screenshot of the review, share it on Instagram and tag @nicolelainoofficial and you're in the drawing. If you enjoyed this week's episode, I'd so appreciate you doing a few things for me: Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts. Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post! Learn more about your Human Design and get your full chart for free. Click here to get your free chart. Interested in learning more about working with me? Click here to learn more about how we can work together.
Billion-Dollar Brand: The Shocking Story Behind Chick-fil-A's Marketing Maverick with Steve RobinsonWhen Steve Robinson started working for Chick-fil-A, they had sales of about $140 million. During his last year, they turned $7 billion. Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A. He was involved in the companies incredible growth from 1981 - 2015. During this time, Chick-fil-A went from 184 stores and $100 million in annual sales, to 2100 stores and more than $6.8 billion in annual sales.Steve also went on to author a book called “Covert Cows and Chick-fil-A.” In it he shares his inside knowledge and strategies used to turn Chick-fil-A into a household name. In our conversation, Steve spoke to me about the strategies, entrepreneurial spirit and sheer determination that led to this remarkable success story. This is an episode filled with strategies and techniques. Please share this with anyone who you feel may benefit from it.Connect with Steve here - https://srobinsonconsulting.com/about/Purchase your copy of his book here - https://www.amazon.com.au/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169----Click here to Become a VIP supporter of Lead On Purpose: https://www.buzzsprout.com/1583287/supportIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Support the show
After serving 21 years as a soldier in the Army, Army National Guard and Active Guard Reserve, Matthew Langseth retired in 2019. His first post-military role was working for 3 years as a Knowledge Manager for an organization that supports the Army. He is currently the Military Veteran Programs Coordinator for the City of Tucson and is the Marketing and Events Director for Vets2Industry. After working 3 years for the DoD, Matt decided to go in a completely new direction. After landing a role as the Marketing and Events Director for Vets2Industry, Matt took advantage of Coursera's educational resources and earned several applicable certifications. Matt encourages people to research their passions and figure out what really drives them. Find mentors in the field you want to pursue and set up informational interviews. Research job postings and make a plan to upskill or reskill. Consider finding mentors through Veterati, American Corporate Partners (ACP) or LinkedIn. People want to help, but you need to ask. Leverage your free year of LinkedIn Premium and take advantage of free courses through LinkedIn Learning. Even though you may stumble in the beginning, your hard work will produce results.Matt credits networking for his career success. LinkedIn is a platform that has allowed him to stay connected to the military community while providing an opportunity to meet new connections who have become lifelong friends. In addition, LinkedIn has given him educational tools and resources and provided him with job opportunities. Matt uses his network to help others reach their goals. While staying humble, hungry and genuine, Matt believes LinkedIn is the best platform for career transformation.As a volunteer for Vets2Industry, Matt interacts with many service members each month. Most transitioning service members have similar struggles with the biggest one being figuring out what they want to do next. Finding your focus is the first step in your military transition. It will dictate what resources you decide to use, who you choose to network with and how you craft your resume. Starting the transition process early will allow you the time to research career fields and conduct informational interviews. Matt admits that it took him the 3 years he worked for the DoD to find his focus. Realize that your focus may change over time. Be open to new opportunities. The second biggest struggle transitioning service members face is learning how to translate their skills. If Matt were to transition again today, he would find out what he really wanted to do and then use the appropriate resources. In 2019, Matt was using the trendy resources of the time and checking the boxes instead of putting in the hard work of finding his focus. He likens it to fishing with no bait or the wrong bait. Matt encourages transitioning services members to find a focus, make a specific goal and then use applicable resources to achieve the goal. Use volunteer work to gain experience in the civilian sector.Subscribe to our YouTube channel at https://tinyurl.com/llforvets22Connect with Matt at https://www.linkedin.com/in/matthewplangseth/Check out Vets2Industry at https://vets2industry.org/Join the waitlist for the resume writing course Lori is building here: https://www.nextforvets.com/resumeSUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this with other veterans who might need help as they transition from the military!
The holiday season is pure magic with its cozy vibes, twinkling lights, and endless cups of cocoa, right? But for small business owners, it's also about juggling a million things and hoping we don't drop the ball (or the cocoa).Every year, just when you think you're ready for the festive rush, it sneaks up on you, and suddenly you're racing against the clock. And yep, that often means last-minute scrambles, a touch of panic, and the risk of missing out on some golden opportunities.So in today's episode, I'm giving you an insider look at my holiday game plan, revealing the top 8 must-dos on my holiday checklist to nail the season. From the importance of early planning to mapping out promo strategies, I cover it all.Thanks to tried-and-true tips, you'll have a clear path to face the holiday hustle head-on. And the best part? It's not just about getting through it, but actually enjoying the ride and maximizing the season for your businessIf you're looking to up your holiday game, connect with your customers, and truly shine this festive season, this episode is a must-listen. Grab your favorite drink, and let me guide you to a successful holiday season!In this episode, we cover:My social media secret that every small biz owner should be doing this holiday seasonThe strategic timing when releasing your new or holiday-themed productsWhy doing this with local businesses can skyrocket your visibilityHow email marketing can transform customer engagement and keep your subscribers hanging on every wordThe lowdown on navigating those tricky order cutoffs and deadlinesThink you need to do discounts on Black Friday? Think again!How supporting small businesses during the holiday season is more than just shoppingWhat's to come on the new Patron exclusive episodes **** Details and Swirls Fall Shop - Looking to spruce up your home for the fall season? The Details and Swirls Fall and Autumn collection has arrived! Featuring an all-new Autumn Floral Market sign and Halloween signs, there's something for everyone. Check it out now at Details and Swirls Fall Shop!ResourcesDETAILED DIARY SHOW NOTESAccess exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here. Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!
If you're a brick and mortar business, then you know the importance of being the undeniable choice in your town. And let's face it, the easiest way to fuel the growth of your business is through referrals, but sometimes, going after them can feel awkward, or even desperate. That's where our expert, Stacey, comes in. She's here to teach business owners like you how to organically generate referrals without the need for uncomfortable asks, manipulations, or incentivizing tactics. With her guidance, you won't have to compromise your values or your relationships.Stacey's expertise shines brightest in industries like legal, financial, professional services, real estate, and design. She's not just a guru; she's a multiple award-winning author, the host of the "Roadmap to Referrals" podcast, and a nationally recognized speaker. Armed with a Master's in Organizational Communication and a beautiful family, she's ready to share her wisdom and help you take your referral game to new heights.So, get ready to unlock the secrets of growing your business naturally and authentically. It's time to make referrals work for you in ways you never thought possible. Tune in and let's get started! Want to connect with Stacey:InstagramFacebookLinkedINhttps://www.staceybrownrandall.com/Did you love today's podcast?