Podcasts about Marketing

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Latest podcast episodes about Marketing

Cougar Sports with Ben Criddle (BYU)
1-26-22 - Russ White, Oncoor Marketing - Why did they choose to align with Gunner Romney for an NIL deal?

Cougar Sports with Ben Criddle (BYU)

Play Episode Listen Later Jan 27, 2022 13:32


Today's Co-Hosts: Ben Criddle (@criddlebenjamin) Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcastshttps://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id996764363Google Podcastshttps://www.google.com/podcasts?feed=aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvMTM2OTkzOS9lcGlzb2Rlcy9mZWVkSpotifyhttps://open.spotify.com/show/7dZvrG1ZtKkfgqGenR3S2mPocket Castshttps://pca.st/SU8aOvercasthttps://overcast.fm/itunes996764363/cougar-sports-with-ben-criddle-byuSpreakerhttps://www.spreaker.com/show/cougar-sports-with-ben-criddleStitcherhttps://www.stitcher.com/s?fid=66416iHeartRadiohttps://www.iheart.com/podcast/966-cougar-sports-with-29418022TuneInhttps://tunein.com/podcasts/Sports-Talk--News/Cougar-Sports-with-Ben-Criddle-p731529/

B2B Mentors
How to Get 50%+ Email Open Rates (My Secret Tips) - CC #052

B2B Mentors

Play Episode Listen Later Jan 26, 2022 18:38


How to Get 50%+ Email Open Rates (My Secret Tips) - CC #052Attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

The Cardone Zone
The Secret To Reducing Your Tax Bills

The Cardone Zone

Play Episode Listen Later Jan 26, 2022 52:36


The number one way to reduce your taxes is to first know where to invest your money. 

A Shark's Perspective
#314 - Is It Time to Rethink Lead Generation?

A Shark's Perspective

Play Episode Listen Later Jan 26, 2022 35:29


Conversation with Tom Shapiro, the CEO of Stratabeat and the author of “Rethink Lead Generation.” Episode on Website

Marketing School - Digital Marketing and Online Marketing Tips
5 Key Questions to Ask To Improve Your Content By 10x #1987

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jan 26, 2022 3:43


In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 5 Key Questions to Ask To Improve Your Content By 10x. [00:30] Surveys are an excellent way to get feedback and improve your content [00:35] Ask people how you can make your content better. [01:05] Follow up with a question asking whether there is anything they'd like to add. [01:19] Ask who has the best content in your space. [01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?'. [02:09] How to use exit pop-up surveys to improve your headlines. [03:07] That's it for today! [03:13] Take part in our survey at marketingschool.io/improve!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Build Cross-Functional SEO Knowledge -- Tyson Stockton & Jordan Koene // previsible.io

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 26, 2022 21:03


Tyson Stockton and Jordan Koene, this week's VOS guest-hosts, and PreVisible Co-Founders, continue discussions on educating organizations around SEO. For individuals whose day-to-day may not involve SEO, it may seem impossible to get a grasp on. Luckily, there are a variety of ways to combat this issue. Today, Jordan and Tyson talk about education best practices around SEO. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 26, 2022 17:46


Vivien Garnès, Upfluence's Co-CEO, highlights methods to maximize your influencer marketing strategies. Keeping your influencers motivated means that they can produce the best content for your brand. This motivation doesn't necessarily have to be monetary and can take many forms. Today, Vivien talks about tips for getting the best work from influencers. Show NotesConnect With: Vivien Garnès: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Press 1 for Nick
Kaye Chapman - Learning & Development Manager at Comm100, CX Accelerator Community Organizer [Learning Experience]

Press 1 for Nick

Play Episode Listen Later Jan 26, 2022 40:24


[REPLAY] Kaye Chapman - Learning & Development Manager at Comm100, CX Accelerator Community Organizer [Learning Experience]Welcome to Press 1 For Nick Throwback Episode! In these episodes, we reintroduce you to some of our most popular episodes. ***ABOUT NICK GLIMSDAHLSubscribe to my weekly newsletterFind me on TwitterFind me on LinkedIn***LISTENER SUPPORTSupport this show through Buy Me A Coffee***BOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/  BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Prosperity Through Multifamily Real Estate Investing
Syndicating is a B_tch - A Recap with Bruce Petersen

Prosperity Through Multifamily Real Estate Investing

Play Episode Listen Later Jan 26, 2022 50:35


Episode 103: The Apartment Guy℠, Bruce Petersen, is an educator, best selling author and syndicator of large multi-family properties throughout Central Texas ranging in size from 48-292 units. He was awarded the Austin Apartment Association's Independent Rental Owner of the Year for 2016 and the National Apartment Association's Independent Rental Owner of the Year for 2017 as well as Think Realty's Multifamily Investor of the Year 2019. Bruce targets stabilized properties where he can buy a cash-flowing asset and drive value through building "community" and improved operations. He is able to do this by implementing his proven systems and deploying his experienced staff to replicate his business model across the new acquisitions.For today's episode we will cover: [ 00:00 - 08:14] Opening Segment.Getting to know Bruce Petersen.Why Bruce skipped the single-family market. [ 08:14 - 14:15 ] Bruce and his observations before writing the bookMotivation behind the book ( Syndicating Is A B*tch ).Why free seminars aren't free.What people don't experience during the free seminars.Why the book focuses on showing you why you shouldn't do syndication. [ 14:15 - 23:45 ]  Horror stories in commercial real estateWhat experiences people in the trade don't tell you.The 5 Million dollar fiasco.How the government got involved.Knowing your risk tolerance.Daily struggles with a management company.Suing situations because of earnest money. [ 23:45 - 28:42 ] Marketing never stops.Knowing your strengths and acknowledging your weaknesses.Having partners who can compliment you.Why you need to keep raising capital. [ 28:42 - 33:32 ] Basic aspects of Bruce's BusinessBenefits of In-house management.Why you shouldn't start management for the income.Being compensated for not doing something yet. [ 33:32 - 46:13 ] Structuring Bruce's Promote.Doing it as an override.Doing it as a reallocation/ retained ownership.Improving your net worth.Aligning your interests with the investors interestsTrying not to be greedy [ 46:13 - 53:46 ] Closing segmentRapid fire questions for Nic.Not letting the ego get the best of you.Final words from everyone. Tweetable Quotes: “I want my investors to win while I win because then they'll want to do another deal with me”- Bruce Petersen“The simpler I can keep my deals structured, the money likely I am to get an investor… But if I complicate the sh*t out of it, your eyes will roll back in your head… so you're just going to walk off and find another deal.” - Bruce PetersenSUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Cody on LinkedIn, Facebook, and Instagram 

Marketing Trends
How Panasonic Became a Marketing Powerhouse with Brian Rowley, Vice President Marketing, Panasonic

Marketing Trends

Play Episode Listen Later Jan 26, 2022 55:01


Being in a leadership role isn't easy. One recurring theme I hear about being an executive at a company is that you need to listen to your team. It's simple - not easy - but simple. That doesn't always mean listening with your ears, sometimes listening is seeing people's habits. Brian Rowley, Vice President Marketing, Panasonic spoke with me today about how important it is to make sure your team is finding a proper balance and watching for their needs.“I'm a big person for balance. Because there used to be a time when we used to push people to the extreme where they break and then okay, take a couple of days and sort of come back and, whatever. There's so many people who you hear over the course of time that say, oh, this person's in the office from 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”In addition to teamwork, we also dove into why and how Panasonic made a shift to a B2B focus, and what it's like to work with so many different divisions and shareholders across such a diverse company. Really, they make everything from computers and tablets, to manufacturing and food processing, to professional video equipment. Be sure to stay tuned, this is an episode of Marketing Trends you don't want to miss.Main TakeawaysImportance of listening. It's easy to get caught up in just paying attention to stakeholders. Be sure to listen to your team, and their insights. You need to make sure you find balance, but be sure to trust in your team.Make sure people understand the impact of your ask. When you approach someone with a task, it's incredibly powerful to explain why you are asking this of them, and what the impact will be. For example, instead of just asking for a change to the site make sure you say it's because the result will be people spending x amount of time on the site.Everyone is a consumer. Whether you are in a B2B or B2C environment, remember that you are dealing with people. People want to hear a good story, and have their problem solved - so don't focus too much on B2B or B2C. Focus on listening to the needs of the end consumer.Key Quotes“I wanted to be the type of leader that I wanted to be led by. So for me, I sort of focused on the skills that were important to me and made sure that those have always come through in the teams that are reporting and working for myself today.”“[Leadership is] the ability to be able to listen to what people have to say, make sure that you're acting with the best interest of the organization, but also trying to balance the needs of all those stakeholders.”“I'm a big, big person for balance. Um, because you know, there used to be a time when we used to push people to, you know, to the extreme where they break and then okay, take a couple of days and sort of come back and, and whatever. Um, for me it's really about, that's not as important. Um, you know, I always look at, you know, there's so many people who you hear over the course of time that say, oh, this person's in the office from, you know, 8:00 AM to 10:00 PM and what a great employee. And I always look at that and say, really like that job really only requires seven or eight hours. Why is it taking that person 12 or 13?”“At the end of the day, we're all consumers. How you tell your story again, it goes back to that relevant piece. What is it that you're trying to solve for? Because I might be in a business environment, but I'm gonna go home tonight and put on my consumer hat and through the age of digital, I'm gonna be served a variety of different content on my device. I don't know, necessarily, that the conversation is as much about B to C as it is B to B, but really being able to understand the needs of the customer and then be able to tell the story of our offerings.”BioBrian Rowley is the Vice President of Marketing for Panasonic Systems Solutions Company of North America and has extensive experience across partner relationship management, digital marketing, lead generation, and product management. As one of your hosts, he focuses on digital transformation and encourages discussion on what businesses need to be successful and how to deliver on the human experience to create a more meaningful connection, a sense of community, and to foster loyalty.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

The No Cap Health Show
038 - Foods That Take Minutes Off Your Life

The No Cap Health Show

Play Episode Listen Later Jan 26, 2022 11:40


Click here to download the full transcription as a formatted PDF. Episode Summary: Welcome to The No Cap Health Show, a weekly podcast where Dr. Brian Boxer Wachler uses his decades of experience in medicine and ability as an expert researcher to provide a light-hearted approach and share health trends popular on TikTok. In this episode, Dr. Brian provides his Cap/No Cap analysis on today's topic: Foods That Take Minutes Off Your Life. Can specific foods actually take minutes off your life? How healthy (or unhealthy) are hotdogs? What about hamburgers, sandwiches or macaroni and cheese? Find out in today's episode. If you're enjoying the show, we'd love it if you leave the show a Rating & Review at RateThisPodcast.com/NoCap. Key Takeaways: 01:30 – Dr. Brian introduces today's topic, Foods That Take Minutes Off Your Life 04:55 – The Dodger Dog Story  07:38 – Dr. Brian breaks down multiple foods that are mentioned in the University of Michigan study 10:15 – Dr. Brian teases Part Two of today's episode and encourages listeners to reach out via his Cameo and Rate and Review this podcast on RateThisPodcast.com/NoCap. Tweetable Quotes: “At the University of Michigan, they did a huge study where they ranked over 5,000 foods and calculated which foods actually caused  people to lose minutes off their life. It turns out, in fact, 100% Not Cap, that hotdogs were the worst food in terms of knocking minutes off of somebody's life.” (04:24) (Dr. Brian) “What did I love at the Dodger Games? Eating Dodger hotdogs. So I walk up to the counter and I say to the woman, ‘I'd like to have two Dodger Dogs.' And she looks at me and goes, ‘Well, what kind?' And I see that it says ‘All Beef' and then there's the regular ones. And I said, ‘Well, if one's all beef, what's in the other?' And she looks at me, cocks her head and says, ‘Parts.'” (05:50) (Dr. Brian) “Seafood starts bumping up, actually adding minutes to people's lives.” (09:23) (Dr. Brian) “If you're looking at anything that's in the supermarket and it's in a package and it's processed, it's usually not good.” (09:41) (Dr. Brian) Links Mentioned: DM Dr. Brian your questions and we will respond back with answers - https://v.cameo.com/F5MH0Hglnmb Dr. Brian's Website Dr. Brian's TikTok Dr. Brian's Instagram A film that I was a producer on called Holky: The Steven Holcomb Story was just released on Indieflix Here's the study link that I referenced in the Podcast: Please remember, Dr. Brian is a doctor, but he is not your doctor. He is here to provide general information, not medical advice, so you should always check with your doctor before relying on any information.   Podcast Production & Marketing provided by FullCast Copyright. Advanced Vision Education, LLC See omnystudio.com/listener for privacy information.

Morning Fire!
Mike Michalowicz - Get Different to Stand Out in the Market

Morning Fire!

Play Episode Listen Later Jan 26, 2022 23:25


Special Offer from Mike:https://mikemichalowicz.com/mikes-talks-and-speaking-notes/Where to find Mike:https://www.instagram.com/mikemichalowicz/ https://www.facebook.com/MikeMichalowiczFanPage/ https://www.youtube.com/user/MikeMichalowicz https://twitter.com/MikeMichalowicz

Simple Pin Podcast: Simple ways to boost your business using Pinterest
#268 – Pinterest Marketing Advice is like Diet Advice

Simple Pin Podcast: Simple ways to boost your business using Pinterest

Play Episode Listen Later Jan 26, 2022 15:10


The moment Pinterest came on the scene marketers have been trying to crack the code to getting more exposure and traffic. Frankly, this is how all The post #268 – Pinterest Marketing Advice is like Diet Advice appeared first on Simple Pin Media®.

Online Boutiquer's Podcast: Traffic, Marketing, and Business for Online Retailers

As we jump into 2022. It's a good idea to look at what worked and what isn't working in your business. A lot of times when we do these reviews we focus on metrics, money, customers to measure how well we did but we rarely look at the marketing strategies, marketing tactics, and overall marketing habits that we need to make to grow scale and have a better year. This year I'm calling all of my entrepreneurs to level up, if you're a coach, course creator, membership site owner this episode is for you with LOVE. In this episode, I talk about the bad marketing strategies we need to give up in 2022, I'm sure there are more than a few bad marketing tactics we can talk about but in this episode, I specifically focus on 4 that I think is stopping you from hitting your goals the most: hope marketing, guilt trip marketing, wake up marketing, and “I'm new to business” marketing. These are the ones that are dragging us down so much and are likely why you didn't hit your goals last year. One of the big messages you'll get in this episode is being consistent and planning out promotions is key in 2022. And you'll also learn: Why you need to stop operating like a new business Why we need to take notes from big businesses and gurus instead of hating on their promotions Marketing strategies you can replace these bad habits to market and promote better in 2022 How you can strategically use paid advertising like FB ads especially if you have a small budget. Here are some of the resources for helping get new marketing strategies that I mentioned https://girlgetvisible.com/are-you-a-coach-and-dont-know-it-yet-w-kim-mccarter/  https://girlgetvisible.com/are-you-visibly-growing/ If you want to learn more about VIP days visit here https://girlgetvisible.com/workwithme/ 

Screw The Commute Podcast
547 - Drum up business in bite sized pieces: Tom interviews Debbie Drum

Screw The Commute Podcast

Play Episode Listen Later Jan 26, 2022 36:50


Debbie Drum's an expert at creating passive income. We love that in all forms of content, written video, audio and graphics, and she's an Amazon, USA Today and Wall Street Journal best seller. Debbie's created over 500 digital and physical products since she's been working as her own boss from the comforts of her own home since 2010. She currently spends her time helping entrepreneurs create simple, bite sized content to sell and give away to grow their business. Screw The Commute Podcast Show Notes Episode 547 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 04:20 Tom's introduction to Debbie Drum 09:44 A world where you can write and make money 13:14 Workbook Wealth 23:00 Using different ways to create workbooks 24:34 Sponsor message 27:16 A typical day for Debbie 31:50 Playing pickleball Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Debbie's website - https://debbiedrum.com/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Business Survival - https://screwthecommute.com/546/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Hustle Inspires Hustle
Friends that Inspire Hustle ft Michelle Chia, Keven Pimentel & Alex Quin

Hustle Inspires Hustle

Play Episode Listen Later Jan 26, 2022 28:36


Episode Summary: In today's episode, Alex Quin, Michelle Chia, and Keven Pimentel hold an unplanned interview session discussing what goes on behind the scenes of the Hustle Inspires Hustle Podcast, UADV marketing agency, and other passion projects the team is involved in! If you aren't familiar with both guests here is a bit of background. Michelle is the marketing director for Hustle Inspires Hustle and UADV. And Kevin, who is also a multifaceted marketer, has his own ventures but regularly collaborates with the UADV team. Prepare yourself for lots of wild stories, trips down memory lane, and of course, valuable insight on running successful marketing ventures and building lasting friendships. Wisdom Nuggets: Always be prepared and ready for an opportunity! You can do this by sharpening your skills and adding more exemplary work to your portfolio [ Got this from Michelle working for years on design and marketing, which eventually led to her meeting Mark and Jeff, in turn helping the UADV team close a deal with Ikonic]Kevin shares a simple fact that upcoming marketers seem to ignore. You don't always have to start your own brand from scratch. There are a lot of resources out there that can help you bypass common mistakes and issues marketers face. Like this podcast, for example! Spend time learning from these sources and watch your business grow.First impressions matter. Michelle shares how important getting your foot in the door is. This helps people remember you easily, thanks to the amazing work you've done for them in the past.Make sure your circle inspires you to keep winning. You should also inspire your circle of friends to keep winning. Be grateful to them! This nugget comes from Alex.None of your plans won't work unless you show up! Take action on things more. Kevin shares this wisdom nugget.Podcast Outline: [1:37] So yeah, guys, this is hustle inspires hustle podcast. This is the first episode of 2022.[Alex][02:30 It's been almost, I think, 80 episodes of the podcasts and 100 countries listening. [03:23] Okay, let's talk about growth. [Alex][03:35] Ikonic is a brand that we've always looked up to. [Alex][04:00] I started graphic designing, I guess like ten years ago [Michelle][06:00] And Kev, let's talk about your businesses, let's talk about your online businesses.[Alex][06:18] So for 2022, Uh, let's just say at the end of 2021, was when I embarked on. [ Kevin][06:52] I currently have a brand of products, of hairline products called the curly mermaid.[Kevin][09:50] From the wholesale side, I have a company called Green Earth products. [Kevin][12:20] Break[12:36] Free Access to resources and materials on business management and self-development. [Alex][12:59] Okay, let's get back into the episode. [Alex][13:51] My main thing was being a server, and I would do marketing and graphic design when I got home at like 11 pm [ Michelle][15:05] Just get your foot in the door [ Michelle chia][17:03] The three of us have grown together a lot [ Alex][18:19] ‘Wild story on booking Japanese flight tickets begins.”[23:44] There's a market out there for everything… [ Do not sell yourself short] [ Alex][26:49] If you liked this episode, make sure you listen to Michelle on Instagram. Power Quotes: “Work With Others First, So You Can Understand How To Grow Your Own Business” - Kevin Pimentel [11:55]“Just Get Your Foot In The Door” - Michelle Chia. [15:05] “ Be Grateful To Do The People That Are Good To You” - Alex Quin [17:49]Resources Mentioned: Michelle Chia's InstagramKevin Pimentel's InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B Mentors
How Marketers Can Increase Their Income by Changing Environment - CC #051

B2B Mentors

Play Episode Listen Later Jan 25, 2022 8:47


How Marketers Can Increase Income by Changing Environment - CC #051Attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Be Real Show
#383 - Monica Martinez gets REAL about NTWRK taking over the Collectibles Hobby

Be Real Show

Play Episode Listen Later Jan 25, 2022 37:01


Check out the amazing - https://thentwrk.com/ Monica is a Highly motivated fashion & cosmetics professional with a buying, planning, communication, and e-commerce background seeks to thrive in a creative, driven, positive work environment. Expertise in buying, merchandise analysis, vendor management, brand relations, trend analysis, Excel, financial goals, project management, and vendor negotiations. Proven ability to work in a fast-paced team environment. Proven proficiency in Microsoft Excel, JDA Allocation, Adobe Illustrator, Photoshop, and trend reporting. Bachelor's degree in Apparel Merchandising and Management with a sub-option in Retailing and Marketing.

Before the Millions | Lifestyle Design Through Real Estate | Passive Cashflow Investing Tips and Strategies for Financial Fre

Today's guest, Chad Keller, is a real estate investor and Facebook marketing expert. Chad has extensive experience doing Facebook marketing for both large and small companies, but after investing some of his agency profits into rental properties, he and his business partner realized that true wealth comes from real estate investing. Now, in addition to investing in real estate, Chad uses his Facebook ads experience to help other investors find quality leads.  Key Points From This Episode: How to target motivated seller using facebook ads What is the facebook special ad category for real estate The ad, copy and targeting mix for high performing ads How to track and measure conversions Creative financing and facebook ads Links Mentioned in Today's Episode: https://motivated-leads.com/ (Chad Website) Recommended Book: How To Win Friends and Influence People by Dale Carnegie http://beforethemillions.com/book (Listen to this book for free with Audible!) Lifestyle Design App: https://slack.com/ (Slack)

Monetize You
Marketing & Branding Secrets + The 3 Step Formula To Scale Your Business!!

Monetize You

Play Episode Listen Later Jan 25, 2022 9:05


What makes a business successful and why you need to do this ONE thing to scale your business. What is the difference between a transaction and a movement. The one big realization that was a game changer for me. Why my mindset has shifted in a new direction  and why it matters. Marketing + Branding + Scaling Your Business The Build + Borrow + Buy Formula that is a game changer for running any business. Where to get traction in your business and what steps to take next. Why you should borrow other peoples audiences. What steps to take to scale your business. Find me on Instagram: @jillianleigh.igLike free gifts?

I Love Marketing
Focus Finder: Take Control of Your Time And Improve Productivity Featuring Dean Jackson - I Love Marketing Episode #431

I Love Marketing

Play Episode Listen Later Jan 25, 2022 21:17


If you want more productivity and less stress in your business and your life, listen to this episode on how to build more time into your day so you can do the things that you want to do.  The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Dean in this episode: Achieve what you want to achieve by wrangling your time Eliminating distractions to create an abundance of time End intrusive and disruptive thoughts to get more done and stay focused  Getting out of the reactive loop of email, internet, and telephone distraction

Marketing School - Digital Marketing and Online Marketing Tips
Why You Should Remove Yourself From The Business (And How) #1986

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jan 25, 2022 5:38


In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Why You Should Remove Yourself From The Business (And How). [00:30] Neil's advice on how to remove yourself from your business. [00:37] Why you need to hire people who have successfully done the job before. [00:50] How to find your next hire on LinkedIn. [01:35] Just because someone is successful in a similar agency, doesn't mean they'll necessarily be successful in yours. [03:18] The concept of working above the business. [02:35] Why it's worth hiring an expensive executive if you have the money for it. [05:01] That's it for today! [05:07] Leave us a review, rate, and subscribe!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next?Please let us know in the comments below Did you enjoy this episode?If so, please leave a short review.   Connect with Us:   com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Growth Everywhere Daily Business Lessons
The Secret of Axie Infinity Co Founder Jeff Zirlin in Running a Growth Team

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Jan 25, 2022 4:19


In this video, learn the growth team strategy of Axie Infinity Co-Founder Jeff Zirlin and how the community builders from Web 2 shine the light forward! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:40] - Growth team strategy [01:27] - Learning from Web 2 community builders [02:10] - Community is the beginning and the end [03:08] - Axie's culture of experimentation   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Leaders Create Leaders
Episode 87: Create Wealth & Eliminate Scarcity By Becoming A Conscious Investor

Leaders Create Leaders

Play Episode Listen Later Jan 25, 2022 29:22


Ready to become a conscious millionaire?In this new episode, I dive into the tactics and strategies that have allowed me to create true wealth and freedom in my life. I also dive into my perspective on the Metaverse, Crypto, and Web 3.0.There's a lot of misinformation out there but I'm going to share what's worked for me.SHOW NOTES0:25 Gerard opens up podcast2:44 What does money mean to you and changing your relationship with money.5:28 Find what you love to create the money you want7:17 How I became a first generation millionaire10:30 My Latest Investments 11:52 Audit your team - Time, energy, attention, money14:46 The New Investment Book I'm Reading16:15 How To Think Like An Investor17:53 Metaverse, NFT's, and Web 3.019:45 How To Invest In Stocks The Right Way27:26 OutroDirect message me on Instagram @gerardadams with the word “INVESTOR” if you're ready to become a conscious investor and learn directly from me how to make investments to grow your wealth.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Your Org Needs to Know About SEO -- Tyson Stockton & Jordan Koene // previsible.io

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 25, 2022 15:40


VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Matching Influencers and Your Audience -- Vivien Garnès // Upfluence

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 25, 2022 12:55


Upfluence's Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your audience wants and the influencers who are able to provide that content to them. Today, Vivien talks about matching influencers with your audience. Show NotesConnect With: Vivien Garnès: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Breakfast With Champions
Episode 755 #RiseAndGrind - Doing the things you know you can do!

Breakfast With Champions

Play Episode Listen Later Jan 25, 2022 95:13


Thank you for joining us on the #1 Morning Show in The World!! #RiseAndGrind is BACK! This time with TWO hours full of motivation, inspiration, and education! We hear from Glenn Lundy, and new Co-Hosts Sara McCord, Lolita Walker, Scott Simons, and Marvin Reid! The segment is full of different talks, performances and segments to help start your day, and encourage you to become the best version of yourself!  Glenn Lundy the founder of Breakfast With Champions, #RiseAndGrind and 800% Club. Lundy believes if you can change the way people start their day, it'll make a massive impact in their life, working and motivating to create the best versions of people, 23 year automotive leader!  Sara McCord is a communications and marketing strategist who specializes in helping companies and thought leaders reach ambitious business goals through stronger content thoughtfully built across multiple channels. She's worked with a Fortune-100, billion dollar investment firms, small businesses, and thought leaders and solopreneurs; on multi-faceted communications, branding and rebranding, social media, and content strategies. Most recently, Sara signed on to build Breakfast With Champions, where she's charged with startegically growing, scaling, marketing and monetizing the brand on Clubhouse, as a podcast, and through other audience experiences. Sara got her start in editorial as a Staff Writer/ Editor at the Muse and Mashable Contributor, and her 200+ published articles have been bylined or syndicated across Cosmopolitan, Forbes, Fast Company, Time, CNBC, Good Housekeeping, and more. Lolita Walker is a TEDx Speaker, Keynote Speaker, Certified Life Leadership and Executive Coach, Podcaster, Poet, Author and Change Champion for YOU!  Scott Simons is Moving Lives Forward, Co Host of the Breakfast of Champions Clubhouse Room, President/Managing Partner CMA's Valley Chrysler, Dodge, Honda, Jeep, Nissan, RAM, Subaru, VW Car Dealerships, Deputy Sheriff Reserve, OG Member of the Arete Syndicate, Apex, and Investor in Multiple Businesses across many Industries!  Marvin Reid is the founder of Volume 2, is a Sales and Marketing consultant & business start up adviser. Having worked with enterprise level blue chip companies, he has over 20 years of experience in sales strategy, marketing strategy, brand management and social media strategy. Ultimately, his passion is using strategy to help business owners eclipse their business goals and increase profit. Building roadmaps to success!

Networking Rx
The Mystic Of Parasocial Relationships (EPS 429)

Networking Rx

Play Episode Listen Later Jan 25, 2022 14:50


Frank Agin shares thoughts on parasocial relationships (a term coined in 1956), and makes the point that while PSRs are a real thing, these are just not real relationships. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.  

My Lifestyle Academy Podcast
The Fortune is in the Follow Up If You Implement These Strategies

My Lifestyle Academy Podcast

Play Episode Listen Later Jan 25, 2022 21:40


The number of leads you convert and the amount of money you make define the success of your network marketing business. So how do you get good at it? I'm here to help you out! “Prospecting and Converting are two words that make people nervous… when you take the fear out of them, that's when you get good at it.” More juicy resources:https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download/

The Manufacturing Executive
8 Ways Manufacturers Can Nail Their Marketing In 2022 w/ Joe Sullivan

The Manufacturing Executive

Play Episode Listen Later Jan 25, 2022 36:42


Manufacturers aren't typically marketing-driven companies. But they should be. Because their existing customer bases and referrals aren't enough to cut it anymore. In this solo episode, I'll be covering 8 guiding principles for marketing manufacturing in 2022 I'll be covering: - The power shift from seller to buyer - Understanding who makes up the buying committee - Creating value to gain attention and trust - Turning the knowledge of your industry experts into marketing assets - Capturing demand where it already exists - Creating demand in the rest of your audience - Communicating regularly with your sales teams - Measuring results Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Negotiations Ninja Podcast
Successfully Marketing for Your Sales Team with Pam Didner, Ep #75

Negotiations Ninja Podcast

Play Episode Listen Later Jan 25, 2022 43:24


Pam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objectives (such as building brand awareness). But once you understand the differences, you can find commonalities and ways to work together. Can your teams do a joint initiative? Can marketing help build sales templates? Pam recommends that sales and marketing teams find one or two projects to work on together. Outline of This Episode[2:26] How to get to know your customer deeply[6:22] The number of “you” should be more than “we” [11:18] Understand your company's martech stack + processes[16:06] How to determine the tools to invest in[22:45] Proper integration of sales and marketing [25:40] How to improve the quality of your MQLs[30:58] What is account-based marketing?[33:37] Kick off the year developing a marketing plan[36:52] How to successfully write a book [41:15] Get connected with Pam Didner Resources & People MentionedEverybody Writes by Ann HandleyConnect with Pam DidnerPam's WebsiteCheck out Pam's YouTube channelPam's podcast: B2B Marketing and MoreFollow Pam on TwitterConnect on LinkedInThe Modern AI MarketerEffective Sales EnablementGlobal Content MarketingConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

The Maximum Lawyer Podcast
Finding, Grinding and Minding w/ Jane Muir

The Maximum Lawyer Podcast

Play Episode Listen Later Jan 25, 2022 29:46


In today's episode, Jim and Tyson chat with commercial litigator, Jane Muir! They dive into the life of being a sixth-generation attorney, dialing into her practice, being active in the bar, and taking to the systems within her niche. If you've been thinking about how to get involved in your local community and setting your firm apart from others, check out this week's episode.Jane Muir is a Florida attorney whose practice focuses on business transactions and litigation. A sixth-generation attorney and fourth-generation resident of Miami, she grew up working for her father's firm and has done every job in a law firm. She founded her practice out of necessity after being laid off from her first position as an associate six months out of law school. She joined and became active in the voluntary bar and earned several leadership positions while seeking to generate business, including serving as president of the Miami-Dade County Bar Association. She has been following the Maximum Lawyer Podcast for several years and was an early adopter of the Maximum Lawyer Guild.3:55 the family business8:09 risk tolerance10:16 the ten things13:03 getting involved16:53 setting yourself apart20:33 rededicating time to your firm24:54 finder, minder, or grinderJim's Hack: Think about sending out at least one thank you note a day to various people who have been there for you or helped in some way. Jane's Tip: Find a college student that lives in your area and hire them to run errands for you. If you can't find one, check out TaskRabbit.Tyson's Tip: Check out RingCentral. It's much better than what it was and has come a long way from all those years ago. The user interface is easy to use, and it syncs with Zoho.Watch the podcast here.Join the Guild: www.maxlawguild.comMaxLawCon 2022 Tickets are Live: www.maxlawcon2022.com

Wait...WTF
revolutionizing midlife

Wait...WTF

Play Episode Listen Later Jan 25, 2022 50:13


If you have a mother, sister, aunt, co-worker, (even a fucking stranger on the street) that you've noticed is struggling with aging - you have to tune in for this week's episode! I invite the one and only Dr. Amanda Hanson, psychologist & paradigm shifter for women in midlife, to talk about her amazing work in the world to empower women to embrace the gift of midlife and invite more possibilities than they ever imagined into the second half of their lives. If you're ready to feel more alive & sexy than ever before (no matter your fucking age!) then join us, you NEED to hear all these juicy nuggets of wisdom.   We dive into: What Revolutionizing Midlife is, how she built it, and what it means to be an empowered woman in midlife The pushback she receives for embracing this stage of life (and something you might find surprising about it!) Why you need THIS routine in your life if you want Amanda's radiance and glow (hint: it is NOT a skin-care routine) Building a coaching business in midlife and dealing with knowing nothing about tech - and we mean, NOTHING! A SUPER JUICY nugget to help if you're navigating an important life decision And more!  Connect with Amanda: Website: https://www.amandahanson.com/ Instagram: https://www.instagram.com/revolutionizingmidlife/ Facebook: https://m.facebook.com/revolutionizingmidlife/ Come join me in my FREE private Facebook group, Visible AF: https://www.facebook.com/groups/VisibleAF/ Send me a DM on Instagram! https://www.instagram.com/juliamothereffingwells/

Imperfectly Ambitious
181. You DO Have Stories

Imperfectly Ambitious

Play Episode Listen Later Jan 25, 2022 11:57


You have a story. You have a lot of stories. ⁠ ⁠ It doesn't have to be a matter of life or death.⁠ Something terrible didn't need to have happened to you and it doesn't have to be massive (although it might be). ⁠ ⁠⁠ You have been through things, big and small, that have made you who you are. Those light bulb moments, or times when something happened to change your perspective - both in life and business.⁠ ⁠⁠ Those are the moments that create the stories that will connect with people.  So if you're looking for inspiration to find common threads and pieces of the puzzle as you put your stories together, tune in! >>>Grab my Magnetize Your Message Masterclass, so you can create more connection and stand out from the noise with your content.  Join here: www.imperfectlyambitious.com/magnetize Come connect with me on Instagram or take a screenshot of this episode tag me and share it in your stories so I can see what you're loving

Marvelous with Kirsten Tyrrel
It's all smoke and mirrors! Marketing behind the scenes of some BIG names in business

Marvelous with Kirsten Tyrrel

Play Episode Listen Later Jan 25, 2022 26:48


After six years I've seen a LOT of behind the scenes to some beloved and not so beloved businesses. I want to share the real, the raw and the ugly with you. Today I'm breaking down the sad truths that keep us stuck as business owners, and the viscious cycle of deceit that has crippled growth for beginners and intermediate entrepreneurs. Join the listening party here: www.kirstentyrrel.com/podcast

The Ecommerce Influence Podcast
340: Experiences From a Fast-Growing Brand + a Case for Keeping Marketing and Customer Support Teams Close

The Ecommerce Influence Podcast

Play Episode Listen Later Jan 25, 2022 37:37


Facebook is smarter than you, and your customers are better marketers. (Learnings from working at a fast-growing brand.)  Today's guest is our own Brand Growth Experts Marketing Manager, Lily Ackerly.  We're talking about Lily's journey being one of the first employees at a fast-growing brand and what she's learned from really teaching herself the ropes in eCommerce.  Lily also has a lot of experience in customer support - and we're going to give you some reasons why you should keep your marketing and customer support teams close and engaged with each other.  You're going to be hearing more from Lily on the podcast so this is your first opportunity to “meet” her and hear some of her ideas.  Episode Highlights: 5:49 Lily's start in eCommerce at a fast growing brand  7:49 Team set up in the early days of a business  8:45 Wholesale and the word of mouth benefits it gives  9:47 Facebook in 2016 13:31 Learnings from Facebook ad account management  14:57 Keeping advertising (and reporting on it) simple  17:55 Culture first when growing a team  19:03 The importance of customer support & connecting it to marketing  19:58 Advice to get out of the customer support weeds  24:12 Why having a creative design team is more important than ever  28:23 What a successful agency partnership looks like  32:44 The importance of connecting with other eComm people and why it's better than books If you're interested in connecting with other eComm owners check out our Brand Growth Accelerator 34:20 Advice from Lily: keep it simple  35:24 Campaign and promotion tips  Resources: The Brand Growth Accelerator (apply today: next cohort starts Feb 15, 2022) The Brand Growth Membership @a_brawn on Twitter Review or subscribe on iTunes

The Tech.MN Podcast
Launching Minnesota Storytelling With Maddy LeClaire of Launch Minnesota

The Tech.MN Podcast

Play Episode Listen Later Jan 25, 2022 38:41


Maddy LeClaire has been there and back again in just a few short years. After an impressive and important-to-the-ecosystem run at MinneInno, LeClaire moved to the other side of the journalism/PR aisle as a Marketing and Communications Coordinator for Medical Alley. Now, she's mixing a bit of journalistic peanut butter with some marketing chocolate as the new Program Specialist for Launch Minnesota. And there are big things in store for the organization in 2022.Listen to our interview with LeClaire as we cover a wide range of topics from the importance of capital J Journalism, how she took a solutions-based approach to her work at MinneInno, how Launch Minnesota impacts the startup community, and a lot more.tech.mn on TwitterBETA on TwitterCasey Shultz on TwitterAlex Skjong on TwitterShacarria Scott on TwitterMaddy LeClaire on TwitterLaunch Minnesota on Twitter

ADLANDIA
Marketing & Comms Talent Goes Flexible with Lara Vandenberg

ADLANDIA

Play Episode Listen Later Jan 25, 2022 43:36


Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she's building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she's digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Up Next In Commerce
What it Takes to Actually Thrive as a Media Company with Jelani Memory, Founder and CEO of A Kids Company About

Up Next In Commerce

Play Episode Listen Later Jan 25, 2022 39:11


Every company today is trying to become a media company, but few are actually succeeding. A Kids Company About is one of them. On this episode of Up Next in Commerce, I talked to Jelani Memory, the Founder and CEO of A Kids Company About, and I picked his brain on how exactly he went from writing and selling children's books about tough topics, to overseeing a growing media empire. We talked about the need for authentic storytelling — in books or in your product or brand story — and how by trying to please everyone, you actually please no one. We also got into how to choose investors and what the future of media, particularly for kids, might look like. Enjoy this episode!Main Takeaways:Look For Experience: People are effective when they authentically know or have experienced the problem you are trying to solve. Those people have credibility and also the ingrained desire to work on addressing that problem, thus making them better to work with all around. Everyone is an expert on something, so find where those around you can bring out their expertise however you need them most.You Choose Your Investors: When you are raising money, you are choosing who you bring into your ecosystem. You choose who to pitch to and you choose which investments make sense for your business. And even though it might be hard to turn down money, you should say no if and when an investor just isn't right for you.Can't Please Everyone: When you try to make a product or tell a story that connects with everyone, you actually create something that connects with no one. Lean into what is actually true or unique to you, and don't worry if it doesn't resonate with certain people. The people it does resonate with will appreciate what you have done and they will trust you more moving forward.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.

The Wellness Business Podcast
EP241: Marketing in 2022: What's on The Horizon Health for Coaches

The Wellness Business Podcast

Play Episode Listen Later Jan 25, 2022 18:43


If you're building an online business, then you've likely felt some pretty big shifts in 2021 in your ability to reach your dream clients using social media platforms like Facebook and Instagram.   It's been coming for a while now but last year showed a clear divide between the people that were doubling down on the top social media tools vs. those that want to keep plugging away trying to use marketing strategies from 2018.   In this episode, you'll discover:   The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters) A simple way to get started using video that will quickly put your mind at ease, (no more stage fright) The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media   This episode is a must for any health coach wanting to grow their wellness business in 2022.   Links/Resources mentioned on the show:   Facebook Group Accelerator Wait List https://www.fbaccelerator.com/   How To Conquer Your Fear of Live Video: https://www.thewellnessbusinesspodcast.com/episode171/   Livestream Video Checklist: https://www.karenpattock.com/livestream-video-checklist/   Links to Resources:    Karen's Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen's Instagram - www.instagram.com/karenpattock/   Kathleen's Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen's Instagram - www.instagram.com/kathleenlegrys/   The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Leadership Beyond Borders
Data literacy can save your company and your career

Leadership Beyond Borders

Play Episode Listen Later Jan 25, 2022 60:00


According to Harvard Business Review, “90% of business leaders cite data literacy as a key to company success, but only 25% of workers feel confident in their data skills”. And then Harvard also notes some other statistics that suggest that nearly nine in 10 data science professionals are white, and only 18% are women. Research from General Assembly indicates “that data science lags behind even other tech-oriented disciplines”. Which brings us to the question if leaders see data literacy as a critical building block to a company's success, why are they not focusing on it more? Moreover, why is the field not drawing a more diverse workforce of experts? Achieving data literacy is critical for a company to become more data fluent. It can be crucial to their success because it helps companies and employees make data-driven decisions regarding customer needs, products, and services. But how do we develop a diverse, data literate workforce? Today, our guest has given a lot of thought to how companies and individuals can become more data literate.

Go-To Gal with Jaclyn Mellone
Scaling to Six Figures & Beyond with Ron Reich

Go-To Gal with Jaclyn Mellone

Play Episode Listen Later Jan 25, 2022 49:24


Episode #210. Do you feel like you're the definition of a best-kept secret? You're someone's secret weapon behind the scenes but something inside you is ready to be heard. Making the transition to be in front of the business can seem like a major leap but Ron Reich is here to share how he did just that. Not only did Ron step in front of his business, but he also created strategies to scale to six figures and beyond. In this episode, you'll get that extra encouragement you need to step center stage and find out how marketing higher end with high ticket offers can be just what you need to reach your revenue goals.In This Episode You'll Learn:The extra push you need to go from behind the scenes to front and centerWhy figuring out how you're a unicorn unlocks your six-figure potentialA smart strategy for figuring out what offers your audience wants most How focusing on the higher end market can transform your businessWhy high ticket offers don't always need fancy sales pagesWhat actions will help you move from six to seven figuresFavorite Quotes“You already are a unicorn, just by definition of you being you. Figuring that out is step one to building a six-figure business.”“The market always has the answers. You get paid by the market. They vote with their dollars. To find out what your offer is going to be, you have to go and put it out there.”“It really is easier to sell high ticket offers versus something less expensive because it's hardwired into our DNA that more expensive equals better.”More about Ron:Ron Reich is a sought-after marketing strategist and consultant. A former lawyer, Ron has been selling online for over 13 years. After launching over 50 of his own products in a variety of niches, he later became the “secret weapon” behind many of the biggest names in the industry including Hay House Publishing, Todd Herman, Selena Soo, Denise Duffied-Thomas, and Ryan Levesque. His current focus is helping emerging experts build 7-figure businesses through his proprietary marketing systems.Find Ron:WebsiteFacebook

B2B Growth
Evolve Your Marketing Team with Kyle Lacy

B2B Growth

Play Episode Listen Later Jan 25, 2022


In this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic. What levers can we pull to evolve our marketing teams? How can we best utilize our tools and align our teams as we scale? Kyle provides the questions and framework necessary to move your marketing team forward.

Born to Rise
Witchy Marketing with Rebecca Ives

Born to Rise

Play Episode Listen Later Jan 25, 2022 39:35


Do you have a love/hate relationship with Instagram, content, and marketing in general? You're not alone.   I've heard time and time again how tired coaches, business owners, and entrepreneurs are when it comes to creating content, fighting with the elusive Instagram algorithm, and formulating a strategic yet wildly effective marketing plan. And if this is you, too, then you need to tune in to this episode.   Rebecca Ives is a psychic marketing coach and self-proclaimed content queen. She helps her clients blast open their hot content channel so they can grow their online businesses to six figures and beyond. In case you needed another reason to tune in, Rebecca's work has been featured in Entrepreneur, Business Insider, and Huffington Post.   Today, Rebecca joins me to chat all about how you can create a magnetic and authentic marketing plan. We discuss getting over the hurdle that is the fear of judgment when it comes to sharing your inner wisdom on a public platform. Rebecca also talks about cleaning up your energy with the respective marketing tool we're using, which for many of us happens to be Instagram. We discuss how being authentic and true to yourself will help you cut through the noise, increase your engagement, and help build utmost trust with your audience.    You cannot miss this episode if marketing and creating content is a pain point of yours. Grab a pen and paper because you're going to want to take notes as Rebecca drops some gems that'll help you create highly effective content.   In this episode, we cover: How to get over the fear of judgment when sharing content on a public platform (6:34) Why you shouldn't cry over your haters (9:07) The things you should value when it comes to creating a magnetic and authentic marketing plan (11:54) Why bro marketing is out and why you need to bring depth to your marketing (17:22) Why you need a system in place to make business easy (23:29) The one piece of advice that'll blow up your Instagram engagement (25:58) How to deal with copycats and plagiarism (33:48) Resources:  Instagram: https://www.instagram.com/the_content_queen/  Marketing Miracle: https://rebecca-ives.mykajabi.com/marketing-miracle 

NPS I Love You by Catalyst
Four Day Work Weeks, Better.com CEO Returns, Lattice & Clockwise Raises, And More! (Solo Episode with Ben Winn, Community and Marketing at Catalyst Software)

NPS I Love You by Catalyst

Play Episode Listen Later Jan 25, 2022 34:39


In this special solo episode, host Ben Winn discusses new key developments happening in the SaaS community. He explores the concept of the four-day workweek and how it may help to boost productivity, different time-saving strategies, and tips for any professionals who are hoping to make a change in their career in 2022. Finally, Ben rounds out the episode by emphasizing the importance of placing a strong focus on employee satisfaction for companies looking to make their mark this year.

The Unbeatable Mind Podcast with Mark Divine
Ayelet Fishbach: Harnessing the Power of Motivation

The Unbeatable Mind Podcast with Mark Divine

Play Episode Listen Later Jan 25, 2022 47:04


First Call Out: Mark speaks with social psychologist, Aylet Fishbach about the science of motivation and how to set better goals. Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON). She is an expert on motivation and decision making and the author of Get it Done: Surprising Lessons from the Science of Motivation. Ayelet's groundbreaking research on human motivation has won her several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. Her new book Get it Done: Surprising Lessons From the Science of Motivation is coming out in January of 2022. Today, Commander Divine speaks with Ayelet Fishbach, a social psychologist who focuses on the science of motivation. Dr. Fishbach speaks about how to set goals that are enforced by our intrinsic motivation, how to analyze our goals and evaluate how well they are working, and why it's crucial to have people in your life who want you to succeed. Key Takeaways: Motivation is a force. It starts with a goal, but motivation is the force that moves us towards our goal. Willpower is what we use to resist a negative behavior, while motivation pushes us towards the positive. Focus on adding positive actions to your life instead of ending negative habits. When we focus on ending behaviors, rather than replacing them, we reinforce those negative behaviors by thinking about them. Identity is important. When the goal is related to who you are, people are much more likely to persist. Example: I am a life-long learner, and I will read a new book every week. It's important to analyze your goals. A goal shouldn't be too abstract or too specific. It should be a goal that is good for you. It should be challenging, but not too challenging, or you will quit. Don't set a goal that doesn't fit in with your life or conflicts with another goal. If your goal is to advance in your career, but you also want to start a family, it might not be the time for one of those goals. Try to create habits that align with more than one goal. Example: You want to eat healthier, and you also want to save money. Create a habit around food prep, so that you will have healthy foods easily accessible and avoid eating out. Have a support system. The people you need in your life are not necessarily experts in the area of your goal, but they are people who are rooting for you. If you don't have that in your life, find it. Links: Ayelet Fishbach Twitter

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Jan 25, 2022 28:41


Learn the insights of this serial founder and investor on: How to launch a brand with buzz and scale it beyond 8-figures What this Shark Tank investor looks for when reviewing pitches Why a strong CSR agenda and dedication to sustainability is a mandate for all businesses that he runs For more on Blazar Captial and show notes: www.shopify.com/blog/blazar-capital-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Hipsters Ponto Tech
SEO moderno – Hipsters Ponto Tech #289

Hipsters Ponto Tech

Play Episode Listen Later Jan 25, 2022 48:02


Você se lembra de como chegou pela primeira vez aqui no Hipsters Ponto Tech? No episódio de hoje vamos falar sobre SEO, como isso funciona em audio e vídeo e como essas técnicas estão integradas e aplicadas. Participantes: Paulo Silveira, o host que gostava de ficar testando ferramentas de SEORuan Barbosa, Especialista em SEO na EctoAna Mascarenhas, Tech Lead da escola de Marketing da AluraAlexandre Polselli, Analista de SEO no ContabilizeiFelipe de Andrade, Especialista de SEO na Globo Gostou desse episódio? Deixe aqui seu comentário. Links: Conheça o curso de Fundamentos de SEO da AluraLeia aqui o artigo "Noções básicas de SEO"Leia aqui o artigo "SEO: Ferramentas gratuitas para seu site rankear melhor" Inscreva-se no YouTube da AluraInscreva-se na newsletter Imersão, Aprendizagem e Tecnologia Produção e conteúdo: Alura Cursos de Tecnologia - https://www.alura.com.brCaelum Escola de Tecnologia - https://www.caelum.com.br/ Edição e sonorização: Radiofobia Podcast e Multimídia

Strap on your Boots!
Episode 92: How your online presence can boost your business with Morissa Schwartz

Strap on your Boots!

Play Episode Listen Later Jan 25, 2022 13:56


In this episode I talk to Morissa Schwartz from DrRissy.com about how your online presence can boost your business. When people talk about online presence, they usually mean blogs, websites, marketing through social media, podcasts, videos and other methods. Morissa tells us how defining your goals is the first step in the right direction. She thinks TikTok is huge for promoting products, but Twitter is the biggest SEO driver. We cover algorithms and how you can create content that caters specifically to your audience. Let's dive into boosting your business online in this episode!