Podcasts about Marketing

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    Latest podcast episodes about Marketing

    In the Sauce
    Building With the Ocean

    In the Sauce

    Play Episode Listen Later Aug 13, 2022 55:13


    Courtney Boyd Myers is the founder, CEO, and CMO of AKUA, the company making the world's first meat-alternative products made from kelp with regenerative ocean farming. On this episode of ITS, CBM and Ali talk about everything from kelp, to consumer taste buds, to meatless meat, to why it's so important to work hand in hand with your co-packer.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

    MarTech Podcast // Marketing + Technology = Business Growth
    LinkedIn and Other Lead Gen Strategies -- Yoel Israel // Wadi Digital

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Aug 13, 2022 20:25


    Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube and their barriers to entry. Show NotesConnect With:Yoel Israel: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing School - Digital Marketing and Online Marketing Tips
    The Ideal Content Cadence (If We Had Unlimited Resources) #2186

    Marketing School - Digital Marketing and Online Marketing Tips

    Play Episode Listen Later Aug 13, 2022 4:12


    In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The Ideal Content Cadence (If We Had Unlimited Resources). [00:37] Neil's ideal daily content cadence, including blog posts, long-form video, images, a podcast episode, and multiple stories. [01:38] What Eric's ideal team would look like, including up to 50 people! [02:23] Channels Eric would target, including Instagram, TikTok, Twitter, and LinkedIn. [03:06] Tips for implementing these ideas using the resources you have available to you. [03:22] That's it for today! Don't forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    The Mindful Experiment Podcast
    EP#397 - Crafting Brand Growth with Guest: Jim Rowe

    The Mindful Experiment Podcast

    Play Episode Listen Later Aug 13, 2022 36:35


    ------------------------------------------------- RSVP for Dr. Vic's FREE Online Workshop on Aug. 17th Optimizing Your Performance Through Spirituality www.EmpowerYourReality.com/webinar ---------------------------------------------------- In this interview, I discussed with Jim Rowe - a marketing veteran, where we share the power of writing, how it influences our life, and what the increase in writing inefficiencies means to us in life and business.   I know after writing three books the power of what writing can do and the influence it can have.     I know you will find as much value in this episode as I did.   And remember, if you enjoyed this podcast episode, please share a REVIEW and SUBSCRIBE with us, so you never miss another episode from us.   Who is Jim Rowe? Jim Rowe, a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing. Jim saw weak problem solving & communication skills among recent grads. He wasn't alone.    In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can't write. Yet, 80% of grads say they're proficient in both. A “skills gap.” A Gallup / Inside Higher Ed study shows 96% of Chief Academic Officers say their college was effective at preparing students for work. Only 33% of managers agreed. A bigger “skills gap.” Cost to companies is lower productivity and required remedial training. Therefore, Jim wrote Get Your Ducks In A Rowe.    Avoiding a traditional business ‘writing' book, and inspired by Who Moved My Cheese, Jim wrote a fable that's easy to Read, Retain, and Replicate to solve problems and generate Results. Book 1, Business Writing & Communication teaches the 10-step formula to Think, Write, Present and Sell more effectively. Book 2, Learn The A-D A-P-T-E-R Method of Strategic Business Communication (4/22), teaches the holistic approach to critical thinking, communication and execution.    News about the issue is so low it's below the radar, but it's a national crisis. Current solutions aren't working. Jim's focus is tochange that. $1/book goes to NWP.org. How to Connect with Jim? Linkedin: https://www.linkedin.com/in/jim-rowe-8751166/  Facebook: https://www.facebook.com/lovetheislandfamily Facebook (Band): https://www.facebook.com/The-Song-Island-Band-639662422758350  Instagram (band): https://www.instagram.com/songislandband/a   Jim's Books: Get Your Ducks in a Row - Book 1: https://amzn.to/3Pn9xxZ Get Your Ducks in a Row - Book 2: https://amzn.to/3QEWFE9 ---------------------------------------------------   Connect with Dr. Vic... Website: www.EmpowerYourReality.com   Facebook: www.Facebook.com/drvicmanzo Instagram: www.Instagram.com/drvicmanzo LinkedIn: www.LinkedIn.com/in/drmanzo TikTok: www.TikTok.com/@drvicmanzo   To visit Dr. Vic's Book on Amazon, check out the link below: https://www.amazon.com/Dr.-Victor-Manzo-Jr./e/B09MKZTYHZ   About Dr. Vic... I'm Dr. Vic Manzo Jr., a Business Mindset Coach, Self-Mastery Expert, Influential Author, Inspirational Speaker, and the host and creator of The Mindful Experiment Podcast and The Mindful Chiropractor Podcast.   I help business owners shift their mindsets to unleash their potential and manifest their dream life.   I uncover their beliefs, blocks, behaviors, habits, and thinking patterns that prevent them from living the life or creating the business they like to experience.    From there, I use a box of tools to help reprogram the mind, reshift focus, teach spiritual truths, and bring quantum physics into the mix to unveil their true potential and make that a reality.   Ready to change your life? www.CallWithDrVic.com

    The New Wave Entrepreneur
    EP205: Personal Branding & How To Make Money As A Creative in 2022? (Saturday Audience Q&A)

    The New Wave Entrepreneur

    Play Episode Listen Later Aug 13, 2022 33:27


    The New Wave Podcast: Daily Conversations On Web3.0, Business, Psychology, Psychedelics & More. A Show For People Seeking Spiritual, Psychological And Financial Sovereignty. Hosted Bya Best-Selling Author, Speaker and Entrepreneur Daniel DiPiazza. In today's episode Daniel covers personal branding and how to be a business success in the creative economy. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ⌛Timestamps⌛(03:06) The creator economy is very important for the coming generation (07:44) How Daniel learned to combine his creativity with making money. Where do your creative skills meet a market? (12:02) Going from working for someone else by working for yourself by leveraging skills(14:31) Think about how Disney would do it(16:44) Marketing and sales are crucial, perhaps particularly for the more creatively inclined (21:01) Get more comfortable putting out VOLUMES of content ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

    Influencer Confidential
    Income Streams For Creators (Ranked!) #101

    Influencer Confidential

    Play Episode Listen Later Aug 13, 2022 13:21


    There are so many ways to make money as an Influencer or Creator. Sponsored posts are great, but in reality they only make up a portion of the income most Creators are making. If you really want to know how to make money as a content Creator, you need to take the time to learn about all of the monetization strategies available to you. Having multiple income streams is actually the secret to going full time as a Creator or Influencer, or even making good money with it as your side hustle.In today's episode we wanted to share with you the top income streams for Creators and share a little bit more about them. There are plenty of different ways to make money on social media, and you should be taking advantage of them.Watch today's episode if you're ready to start making money as an Influencer, increase your income as a Creator, and learn how to make passive income!

    I Am Refocused Podcast Show
    Judy Baker - How to Get Book Reviews with Less Stress and More Success

    I Am Refocused Podcast Show

    Play Episode Listen Later Aug 13, 2022 20:57


    Book Marketing Mentor Judy M. Baker helps business authors get more bang for their book, turning content into cash long after a book launch. After conquering cancer in 2014, she became an author advocate and self-publishing evangelist. Her memoir/guidebook will be published in 2022. Her workshops and one-to-one mentoring have inspired hundreds of authors to build awareness about themselves, their books, and their businesses. Judy embodies how small, strategic action steps build your audience, get attention, grow connections, and help sell more books and services. Reflect, Reboot, and cultivating Resilience are her guiding principles.https://www.bookbuzzaudit.com/

    Capability Amplifier
    Dan Sullivan's Biggest Mistakes

    Capability Amplifier

    Play Episode Listen Later Aug 13, 2022 34:10


    Today's episode comes at the request of Mike and Dan's friend and colleague, Darren Hardy. Darren is a great entrepreneurial pioneer and every now and again Mike has the good fortune of going out for long walks with him. (He wrote the books, “The Compound Effect” and “The Entrepreneurial Roller Coaster,” and for years, he was the editor-in-chief and publisher of SUCCESS Magazine.)Darren has interviewed some of the wisest and most fascinating people in the world who are also some of the most successful.So Mike said to Darren on their walk, “do you have any cool questions that I should ask Dan?” Man, did he come up with some doozies! You'll not only learn how Dan thinks but you'll walk away with some incredibly valuable information including how Dan dealt with the biggest challenges he faced in his business over the last two years.Pay attention to the KINDS of questions Mike asks Dan. It's one of the great learning lessons today.We think you're going to be able to see yourself, your organization and your own personal growth in here, through the lens of another person. (That's another big takeaway.) Key Takeaways Dan's biggest mistake in the last two years. (03:04) The key lessons that Dan will take away from the past two years that he'll carry on for the rest of his business life (07:36) The greatest lessons Dan learned that spurred the profitable growth of his company (20:57) One thing Dan's done as a leader to move from good to great (29:53) Dan's greatest failures as a leader and the lesson learned (30:19) A challenge Dan had this year that he didn't see coming and how he resolved it (30:47) Additional Resources Learn more about Dan and Strategic Coach  Apply to work with Mike

    The Trade Advocate
    Interviewing Sara Copeland on Whos's My Rep Podcast

    The Trade Advocate

    Play Episode Listen Later Aug 12, 2022 26:33


    Sara Copeland from the Who's My Rep Podcast... *** Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands. Some of our projects: JLOS - The Ultimate Automated Brand Building SystemWho'sMyRep.net is the ultimate directory of beverage and hospitality providersThe Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and AmbassadorsWho's My Rep on Facebook: https://facebook.com/groups/whosmyrepWho's My Rep on Instagram: https://instagram.com/whosmyrepSupplier Summit: https://event.suppliersummit.comJason on Instagram: https://www.instagram.com/jasonlittrellJason on TikTok: https://tiktok.com/@teamlittrell liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

    Phát triển Kinh doanh - Phát triển con người
    Hệ thống marketing ngầm ai cũng phải biết khi kinh doanh online

    Phát triển Kinh doanh - Phát triển con người

    Play Episode Listen Later Aug 12, 2022 36:11


    Bất kỳ sự vật, sự kiện, hiện tại nào tồn tại trong cuộc sống này đều có lý do riêng của nó. Trên internet cũng vậy, bất kỳ người thành công nào cũng đều nắm giữ cho mình những bí mật mà họ không muốn ai biết. Kể cả tôi cũng vậy, để mà doanh nghiệp của tôi phát triển một cách chóng mặt, tôi cũng sở hữu cho mình một hệ thống marketing ngầm mà bất kỳ ai cũng mong muốn sở hữu nó. Trong audio ngày hôm nay, tôi sẽ tiết lộ cho các bạn những gì mà tôi và các bậc thầy về internet khác đang sử dụng.   Hãy nhớ rằng, xã hội đang phát triển một cách vượt bậc nhờ máy bay phản lực và internet. Nếu như bây giờ bạn không kinh doanh online thì chỉ một thời gian ngắn nữa thôi, bạn sẽ tụt lùi rất xa về phái sau. Nhưng với những gì tôi chia sẻ trong video ngày hôm nay, bạn sẽ không phải lo lắng, bởi với những kiến thức này, bạn sẽ có thể tồn tại ở bất kỳ nền tảng nào, dù là kinh doanh online trên shopee hay bán hàng trên Tiktok shop,.. Thậm chí, bất kỳ nền tảng mới nào vừa xuất hiện, bạn cũng có thể nhanh chóng thống lĩnh chúng. Và điều đặc biệt hơn hết, đây là những chiến lược marketing, kinh doanh online cho người mới bắt đầu có thể ứng dụng ngay vào trong công việc kinh doanh.

    Construction + Small Business Marketing: It's a Code World:
    How to Not Be Reliant on Storms as a Roofing Contractor w/ Ethan Andes

    Construction + Small Business Marketing: It's a Code World:

    Play Episode Listen Later Aug 12, 2022 25:27


    Today, we sat down with Ethan Andes of Andes Roofing to discuss different ways new contractors can stop relying on storms when starting out.

    Social Pros Podcast
    How Surprise and Delight Drives Social Engagement

    Social Pros Podcast

    Play Episode Listen Later Aug 12, 2022 45:21


    Our potential to reach audiences on social media is probably the highest it's ever been. And yet, with fierce competition and a crowded market, it's much tougher to stand out these days. This week's Social Pros guest is Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, and she has some words of wisdom for anyone struggling to drive engagement. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media. Gina explains why all social campaigns need to lead with a strong story and why you should start with a clear objective before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns. While we all aim to become social pros, Gina's take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with algorithm changes and experimenting to find what works, we can get pretty close. Gina also shares some insights into the best metrics to measure, how to deal with negativity online, and what you can do with a tight budget. It's a truly packed Social Pros episode this week! In This Episode: 4:19 – Gina explains some of The Craftsman Agency's work 7:48 – How Gina's agency approaches channel management 10:56 – Gina gives her take on remote work's effect on creativity 16:54 – Gina explains what it takes to work on a successful campaign 21:19 – How to optimize partnerships and build great working relationships 23:23 – How Gina coordinated a successful Reddit AMA 28:05 – The trick to balancing paid campaigns with organic 31:28 – How The Craftsman Agency measures ROI and organic campaigns 35:35 – Gina's top metrics to measure 38:50 – How to get ahead on social without a big team or budget 42:31 – Gina's top tip for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle The Craftsman Agency Visit SocialPros.com for more insights from your favorite social media marketers.

    Drop In CEO
    Dr. Natanya Wachtel: Using Customer-Centric Psychology to Strengthen Your Value Proposition

    Drop In CEO

    Play Episode Listen Later Aug 12, 2022 32:26


    On today's episode Dr. Natanya Wachtel shares how understanding human behavior can close the gaps in customer communication and improve your brand message. Listen in as Deborah and Natanya discuss the importance of authenticity in branding, how to find weak links and make them stronger, and the role your team plays in identifying gaps and how to empower them to do more.   Innovative, tech-powered wellness solutions for chronic disease management at pharmaceutical companies, included launching some of the first, award-winning personalized CRM programs and earliest inclusions of behavioral psychology into pharmaceutical marketing. She is a featured speaker and mentor within her industry, and has been featured in the press including Forbes, Advertising Age and MM&M magazine.In 2008, Dr. Wachtel founded New Solutions Factory, a specialized consulting consortium of behavioral science marketing and healthcare analytics experts. In this position, she creatively partners with health and wellness brands to help them understand, manage and solve modern business challenges with a blend of customer-centric psychology, actionable behavioral models and technical innovation. Dr. Wachtel's expertise includes omnichannel customer engagement, branding, marketing, predictive analytics, customer relationship management, multi-channel and omnichannel ecosystem design, behavior modeling, market research and assessing behavioral-driven triggers.As the New Solutions Factory's founder and managing partner, Dr. Wachtel and her teams are responsible for leading team assignments, strategy design, market research, measurement planning and advising clients in the development of multi-channel segmented CRM programs to effectively drive marketing results with her clients, which include Novartis, J&J, Pfizer, GSK, and several wellness and health technology firms. Since its formation, The New Solutions Network has expanded to include HealthEd Princeton, a health education strategy and health gaming experience design firm and Insights by Demand, a customer-centric research and real-world-data analytics consultancy.A big part of Dr. Wachtel's focus is giving back to others. She currently sits on the board of Women Who Create, NYC non-profit mentor and scholarship organization for women of color and Inspiring My Generation, a non-profit organization supporting youth mental wellness. Dr. Wachtel also volunteers to support K-12 STEAM curriculum for underserved youth for CreateIt labs, a non-profit maker space and full-scale product development facility.She has donated 11 university scholarships to date, to young people across many disciplines and hopes to be able to continue to support others in the future by giving back and getting corporations to also help support in those charitable efforts via Women Who Create.Since 2021, Dr. Wachtel has served as the chief community officer with evrmore, an EmpathyAI™-powered mindtech start-up company that utilizes the science of empathy, humanistic psychology, and artificial intelligence to provide an inclusive betterment platform for young people to develop transferable core skills and social mobility. In the coming years, she intends to make the brand available to as many people who can use it as possible. Additionally, Dr. Wachtel aims to have their platform covered by all major health plans.Natanya Wachtel, PhD, has been included in several Marquis Who's Who awards, including a humanitarian award in 2022. All individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process as well as her philanthropic efforts.Natanya Wachtel, PhD, was inspired early on by her mother, who was an immigrant turned global corporate executive and always made time to do good and give back to her community. Living and traveling around the globe while growing up, Ms. Wachtel saw firsthand the impact that wealth and health care disparities had on people and became determined to do something that would make a difference. She has her doctorate in behavioral psychology, and several certifications as a health and wellness coach.   You can learn more about Natanya's organization in the following ways: https://newsolutionsnetwork.com/ https://www.evrmore.io/     Create a personal career strategy that develops the leadership and communication skills you need to assess challenges, showcase your skills, and demonstrate your ability to be a C-Suite Leader. Learn more about the C-Suite Academy here: https://bit.ly/csawaitlist22See omnystudio.com/listener for privacy information.

    The Daily Sun-Up
    Did you know The Colorado Sun hosts free events?; The Knights Templar come to Denver

    The Daily Sun-Up

    Play Episode Listen Later Aug 12, 2022 12:00


    The Colorado Sun hosts a multitude of events throughout the year. Most are virtual and free.  Today - Carol Wood talks with The Sun's Marketing and Events Specialist Kristina Pritchett about what's on tap for the rest of the year.See omnystudio.com/listener for privacy information.

    SPOTLIGHT Radio Network
    * Jim Wise, Vice President of Marketing FireKeepers Casino

    SPOTLIGHT Radio Network

    Play Episode Listen Later Aug 12, 2022 8:31


    Brands, Beats & Bytes
    Biggest F-Up Remix - Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert

    Brands, Beats & Bytes

    Play Episode Listen Later Aug 12, 2022 42:28


    Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoid the same ones. We have Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert back in the virtual building with us!

    RAGE Works Network-All Shows
    GamiFi Everything: Beyond the Metaverse-Episode 38

    RAGE Works Network-All Shows

    Play Episode Listen Later Aug 12, 2022 31:26


    A Conversation With OliveX Join us in a discussion with Marisa Lam, the Head of Marketing and Communications at OliveX, a company creating and incubating gamified fitness experiences on the blockchain. Follow GamiFi on social media as we continue our quest to GamiFi Everything. Official Site: https://gamifi.gg/Twitter: https://twitter.com/gamifiggTelegram: https://t.me/GamiFiOfficialDiscord: https://discord.com/invite/T4Q3ytzE3ALinkedIn: https://www.linkedin.com/company/gamifi-gg/ The views expressed on air during GamiFi Everything: Beyond the Metaverse do not represent the views of the RAGE Works staff, partners, or affiliates. 

    The Soul of Enterprise: Business in the Knowledge Economy

    Ron and Ed welcome Andrew Stuttaford to the show this week. Andrew edits National Review's Capital Matters which focuses on financial and economic coverage. We will talk about a wide range of topics including: inflation, energy in Europe in the wake of war, China and Taiwan. If you have any questions you would like us to ask Andrew, please email us at asktsoe@verasage.com, tag us on Twitter at @asktsoe, or plan to call in between 3pm-4pm ET (noon - 1pm PT) at 866-472-5790.

    Smart Venture Podcast
    #111 Alo Yoga's VP, ex - Stitch Fix, Sephora, LVMH, Dolby Laboratories, Angelic Vendette

    Smart Venture Podcast

    Play Episode Listen Later Aug 12, 2022 59:29


    Angelic Vendette is the VP, and Global Head of Marketing at Alo Yoga, a luxury performance clothing and lifestyle brand among supermodels, influencers, TikTok icons, etc. Under her leadership, the company launched collaborations with Saint Laurent, partnerships with fashion icons like Irina Shayk, celebrities like Diplo, TV stars from The Bachelor, accepting crypto payment and employee salary in crypto, and Alo's metaverse experiences. Before that, Angelic was the Global Head of Social & Influencer Marketing at Stitch Fix and head of Consumer Marketing at Dolby Laboratories, where she collaborated with supermodel influencers like Bella Hadid and brands like Michael Kors. She was named as one of the 2022 most entrepreneurial CMO by Forbes and Business insider's CMO to watch. You can learn more about: 1. How can brands create an authentic experience in Web3?  2. How to build partnerships with influencers? 3. Career development in marketing Check out our brand new YouTube Video Podcast!  https://www.SmartVenturePod.com IG/Twitter/FB @GraceGongGG LinkedIn:@GraceGong YouTube: https://bit.ly/gracegongyoutube Join the SVP fam with your host Grace Gong. In each episode, we are going to have conversations with some of the top investors, super star founders, as well as well known tech executives in the silicon valley. We will have a coffee chat with them to learn their ways of thinking and actionable tips on how to build or invest in a successful company. ===================== Brought to you by: https://link.blockfolio.com/9dzp/stwlap68 Use code: smartventure

    LinkedIn Ads Show
    What Reports Can You Create with LinkedIn Ads? - Ep 69

    LinkedIn Ads Show

    Play Episode Listen Later Aug 12, 2022 33:36


    Show Resources Here were the resources we covered in the episode: Performance chart Demographics Audience segmentation Make optimizations Bidding/Budgeting AB testing NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript What if I told you that I was going to lay out all the different ways that I handled LinkedIn Ads reporting and optimizations in one single episode of the LinkedIn Ads Show? interested? Let's go. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! One of the topics that we get the most questions on is reporting and optimization on LinkedIn. And it's simple enough to jump in and just build some ads build some audiences. But that means at some point, you have to analyze what you're doing, and decide what's working and what to do differently. This is an episode that was requested by one of our subscribers, Mark Bissoni, who's a digital ads pro in Chester, England. And in this episode, we're gonna go through how you can use all the data that LinkedIn provides, both within campaign manager, as well as some of the things that you can do once you get the data out of campaign manager and into Excel. And also, because building reports is such a visual thing, I'm going to do a series of videos on our YouTube channel, where I walk you through how to build each of the different types of reports that I'm talking about. So make sure you click the link in the show notes to our YouTube channel, and follow that so you can get notified when they get released. This week in the news, I just saw that the link to business manager appeared suddenly in the left hand navigation at the bottom of all of our accounts. So it may still be a feature that's rolling out if you don't happen to see it in your account yet, but it is coming and it's probably out for most. For those of you who don't know, what business manager is, it is LinkedIn is answer to Google's MCC, or multiclient center. Early on, it was a big challenge for agencies who advertised on Google, because they would have to go and grant every one of their employees access to the Google Ads account. And what was especially painful is that once a Google Ads account was connected to an email address, that email address, couldn't administrate or have access to any other Google Ads account. So Google came out with the multiclient center or MCC. And it's a group where you can have multiple accounts granted access to a single email address. And that's how agencies manage Google Ads. Facebook lots of years later came out with business manager. LinkedIn is very, very close to that. Obviously, LinkedIn is following in Facebook's footsteps most closely of all the platforms. And it's making it a lot easier for agencies to grant access to their team, just by adding their team member to one business manager account, instead of adding that same team member to every single LinkedIn ads account that you have. So this is something that the community has been asking for for a long time. And it's a great release. I want to highlight a review that came in this week. It was left by Gabe Harris, who runs Facqt Media, and they're a paid social agency out of Oakland, California. And I got to actually meet him when I was out on a trip to the Bay Area years ago, way cool guy. And he said, "Insightful LinkedIn expert. Indeed, this podcast is like having a LinkedIn ad coach for free. I love how generous AJ and his guests are in sharing their knowledge and expertise. I love how he leaves these experts to offer the best of their knowledge and experience to us listeners. Super insightful, we learned so much." Thanks so much gave, I really appreciate the kind sentiments there. That's exactly our goal. We treat this podcast like training for our own employees. And we don't hold back. I'm glad it's been good for you and your team as well. As a reminder, I love to give a shout out to those of you who leave reviews for us. So please take this as a sincere ask for me. If this show has been of any use to you, please do return us the favor by leaving us a review. I'd love to shout you out. Okay, let's hit it. Starting out with a little bit of a disclaimer, we may not touch on every single optimization or reporting case, but we're gonna hit a lot of the most common ones. We've definitely tried. But I'm guessing that we probably have 40 or 50 different reports that we've built for clients over the years. So my hope is we hit the major ones. But definitely if there's a type of report that we didn't hit on here that you'd like to use, please get in touch and let us know. So let's start out with the types of reporting that we can do from right within campaign managers dashboard. One of the things that I like to do is go in and look in the campaign's view. And I will sort the campaigns from high spend to low spend. What this does, it shows me in case I have limited time, let's say I only have five or ten minutes to look at campaigns in between meetings. If I sorta like this, I'm going to be immediately analyzing the five most impactful campaigns in the account because they're driving the most volume they're spending the most. Also big spenders is how you find out your most expensive mistakes that are going on. So this is a great way to analyze. It can also be really nice to sort your campaigns by click through rate from high to low, because then you're looking at the five most active audiences. Or if I'm looking to improve campaigns, I might sort from low to high. And it's that toggle is a little bit janky on LinkedIn. So basically, every time you hit one of those filters, you never know which way it's going to sort. But if you're looking at your click through rates from low to high, you're seeing those audiences that you may have created ads that aren't hitting the mark, that could be a good clue that those are good ones that you need to go in and adjust, launch new ad copy, consider different offers, really anything to get that back up and performing. If you're using LinkedIn lead gen forms, it can be nice to sort by cost per lead, or lead form completion rate from either high to low or low to high. If you're going high to low, you're seeing your top performers that you can maybe pour a little bit more gas on how to get that fire burning brighter, or the ones with the lowest could be a good one to either launch new ad copy, or consider if that might be the right audience for you. Another sort that we like to do is buy cost per click either high to low or low to high, looking at those audiences that are the most competitive. Plus, that can also show you opportunities if you're paying too much for clicks, that could be campaigns that you want to go in and try to launch ad copy that might be more engaging or evocative. Because if you can get click through rates up, your cost per click are likely going to come down. Now you can go in insert in campaign manager by ads the same way. The big challenge was doing this though, is that if your account is anything like the way that we run ours, you may have a lot of ads. And a lot of those ads might be similar to each other, or even exact copies. And so if you're looking at just your top five performing ads, and three of them are the same thing, it's not going to give you very much insight. So in the second half of the show, we're going to talk about exporting to excel, and the type of ad analysis that you can do there. So we'll wait on that one. But if you are running a very small account with few ads, few campaigns, you can still do this from right within campaign manager. The next area that could be helpful to you is clicking on performance chart. Now, Episode 52 goes into a lot of depth about what you can do with the performance chart. But I like to chart my click through rate over time, because that tells me if my ads are losing steam, people are tired of seeing them, they've saturated that audience. And I can actually see that in real time by charting over time. For budgeting purposes, it's also really helpful to chart your spend over time. If your account is really complex. It's a lot better to do this in Excel. But if you just need a quick look of like, oh, how was my account spending? Or how do my weekdays spend compared to my weekends, it's really nice to do that inside of performance chart. I also like to chart my costs per click over time to see are my audiences getting more competitive? Am I paying too much for any sort of audience, it can be a really valuable one to look at. If you're using LinkedIn lead gen form ads, I like to look at cost per lead, or even lead volume over time. If you were using conversions on the website, this doesn't make nearly as much sense, because there's oftentimes a lag in conversion showing up in the account, or sometimes not even showing up at all, as we're starting to understand what third party cookie is going away is is doing for all of our advertising efforts. But anytime someone fills out a form, LinkedIn knows immediately and so those lead counts are always accurate. Another reason why I don't want to use the performance chart to look at anything regarding conversions is that LinkedIn is definition of conversion is not one that I like to use. If you'll remember, LinkedIn is definition for conversions is all click conversions, plus all view through conversions. And I like to omit view through conversions from my calculations. And so this is a lot better to do by exporting to excel. And then you can use exactly the conversion that you want to use for that definition. One thing I wanted to try to chart inside of the performance chart is frequency. And what I was hoping to see is, as I continue advertising to an audience, how fast frequency climbs. Now, I might be dumb here, but I can't make sense of actually what that chart is showing. So if charting frequency over time in performance charts, if it makes sense to you, please do reach out and let us know how you use it. Like I said I've wanted to use it. I just haven't found a good use case for it. Next, go and click into your add demographics. And it's a button right next to performance chart right there in campaign manager. We went into a lot of depth on the demographics in Episode 54. But here's how we use it. So after we get feedback from a sales team, they'll oftentimes tell us which audience segments are making up higher quality leads or lower quality leads. So if we can look at the ad demographics and see how many of them are interacting with our ads, that could give us the ammo to go and add exclusion segments to our campaigns to get those lower quality folks out. We can also see which ones are high quality, and try to boost those campaigns, it is really important that you have a close feedback loop with your sales team, make sure you have a strong relationship there. It's some of the best advice I can give you as an advertiser. Another way that we like to use the demographics is let's say that you have a high click through rate over the course of a campaign. You can go in and look at who is doing the clicking here. And that can give you a good idea of the personas. Maybe it's certain job functions who are doing the majority of the clicking, or maybe it's seniorities, or job titles, but look at who is actually driving up your click through rates. Are they the right people or the wrong people. Because if you have a really high click through rate, but a low conversion rate, this is one way we can analyze and figure out why it could be that the offer isn't attractive enough. Or it could be your targeting that you're not hitting the right people. They might get to your landing page and realize that it's not for them and disqualify themselves. So double check inside your demographics tab. If it looks like you're hitting the right people, then that might be a clue that your offer needs some work, maybe optimize or change or adjust. But if you're not hitting the right people, your offer could be fine and you might not need to adjust anything there. Okay, here's a quick sponsor break. And then we'll dive into analyzing outside of campaign manager my absolute favorite, The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive. On the front end, at B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies customized to your unique needs, and tailored to the way a B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world. We've spent over $150 million on the platform and our official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2linkedin.com/apply, we'd absolutely love to get to work with you. Alright, let's jump into the awesome analysis of ads and campaigns that you can do within Excel. So this may not be evident to everyone. But inside of campaign manager, you have that button that says Export. And if you're pretty good with Excel, chances are you've already used this button a lot. But we actually prefer exporting data rather than using LinkedIn's dashboard. Just because the data is a lot easier to see a bird's eye view and a lot easier to digest. It's also a lot easier to chart over time, because the performance chart is really limited in lots of ways. So here's how you actually get this data out. You click that export button in the upper right of campaign manager. Once you've selected the date range that you care about, then it's going to ask you what kind of report. There are quite a few options there so the two that I care about are ad performance and campaign performance. If I want to analyze my different ads, I go with ad performance. If I only care about the campaign's, then I'll do campaigns. Then it's going to ask you about your time breakdown. If you want to see trends over time, you need to do a time breakdown either by day or by month. And this will allow you to see your changes over time. But if you only need a snapshot of understanding, like what happened during the month of August, for instance, then you can just do time break down all time. Your best friend in Excel is going to be a pivot table. A pivot table allows you to combine all of a certain type of something and have it automatically do all the calculations of adding all that performance together. So if I have 15 ads running in an account, but it's actually only three ads duplicated five times with one pivot table, I can combine all similar ads into one entity. And then it will show me the performance of that ad all the way across the account, rather than having to add them all together myself. With any sort of report that I build in Excel, I'm likely going to add the columns of spend, impressions, click through rate, and cost per click. Spend is helpful to see what kind of volume something is driving. Impressions can be helpful in troubleshooting. But most of the time I'm going to use impressions in some ratio like click through rate or cost per impression. Now these are all metrics around the first hurdle that we talk about sometimes, where we're trying to understand how effective our ads are at getting attention. That's our first hurdle we need to get prospects over is getting them to actually click on the ads. I like to use the color scale in Excel, and color code each of these columns by low to high. So I can visualize a lot easier, which campaigns tend to have higher costs or higher click through rates, then the columns I start to analyze. The second hurdle is what we need to get prospects over is to get them to take some sort of an action that we want like to convert. So I'm going to add things like conversions. And like I mentioned before, I'm going to use click conversions, not just LinkedIn's combined definition of conversion, with view through conversions included. I also want to see conversion rate, but I'm going to build my own formula for that, which if you watch our YouTube videos here that we're going to release, you'll see why. I also want to look at cost per conversion. Now, if the only data you have is data from LinkedIn's campaign manager, then this is as far as you go, you've got both of those hurdles. The click and engagement metrics, as well as the conversions metrics and you can do some cool analysis here. But if you are a master advertiser, Surely you've connected your LinkedIn ads data with your CRM data to allow you to do things like a calculation of what's my cost per marketing qualified lead, or my cost per sales qualified lead, or cost per proposal given or cost per closed deal, that will tell us my ROI. If I have that data, I also want to look at graduation rate from MQL to SQL, or SQL to proposal or close rate, because that's going to teach me if I have one campaign that looks good on a cost per lead, but only 20% of MQLs are becoming SQL files, but my average is more like 50%, then I know there's something wrong with that audience, either the way that we're presenting to them, or the way we're targeting them, or the way that sales is nurturing them. It's also really nice to get counts of your number of MQLs, or SQLs, or proposals, or close deals from your LinkedIn Ads efforts. And one of the coolest things about a pivot table in Excel is that you can just bring new metrics down into your pivot table, to break out your audiences or break out anything that you care about to look at it separately. So for instance, if I'm looking at a whole bunch of campaigns, it's not going to be very meaningful to me, if a text ad campaign has a really low click through rate, and a sponsored content campaign has a really high one. They're just not even on the same playing field. But if I take ad type, and I move it down into my rows, now it will group all of my campaigns by ad type, along with its own nice little summary. And now I can measure my different ad types differently because they all act very differently, they deserve to be treated separately. I also really like to break out these reports, if I'm doing AB tests. So if I could break my As separately out from my Bs, then you can very quickly tell what's working and what's not working, what sort of messaging you can do, there are some great insights you can get from doing that. You could also do a cohort analysis, where let's say you launched new ads this week. And you want to look at how this cohort compares to your last cohort, maybe you launched ads a month ago or two weeks ago, you can then compare them very easily with a pivot table. If you're running multiple offers, it's really nice to segment by offer, so that you can figure out very quickly which offer is performing like we want, which one is not. And if you've segmented your audiences, like we recommend in your account, you can now pull certain things out of the campaign name, allowing you to do these micro segments where you break them out. So you could break out all performance by seniority, or by the industry that you're targeting, or by company size. You can break things out by geography, assuming that you have different campaigns for each geography, you can compare different job titles or different job functions. So this is one that we really liked to do. But it does require that ahead of time you've micro segmented all of your audiences. And if you want to learn how we do that, that's episode 65 so you can go and do the same thing in your accounts. And just another note on combining data from your CRM. In order to do this, you do need to track all of your ads with UTM parameters or some sort of URL parameter. And that's how you can then marry your performance data from LinkedIn to your CRM data. HubSpot actually does a really good job of doing this naturally. So if you're already using HubSpot, you may already have this done for you without having to do anything else. On our own campaigns. We have UTM tracking and leads coming in. But sometimes we'll get leads that have no source of UTMs. But we do have one extra barrier here. We asked on our form, how did you hear about us, and fairly regularly, we'll see people say that they heard about us from LinkedIn Ads, but they didn't come in with tracking parameters. So what that tells us is likely people are seeing and maybe even clicking on the ads, but they're just navigating to our homepage and contacting us there. So it's nice that we don't have to pay for that click for sure if they're not clicking, but it does muddy our data a little bit, because those leads aren't directly attributable to the exact ad or the exact campaign. But in marketing, we do have to get used to that. We do have some attributable results. So just learn how to take that in stride. When we have this data, I do like to look at the different campaigns or audience segments that brought in closed one deals. If we're at the beginning of a campaign, we might not see closed deals happening super quickly, because we're still pushing people through the funnel. But if we've been working with someone for a year, lots of times, we're going to have plenty of that data that we can share, we can also see the individual ads or ad messaging that's driving either a lot of sales qualified leads, or proposals or close deals, we can see the campaign's or the audiences that tend to drive them the highest quality. And of course, once you've been running long enough to have closed deals, then you can do that amazing ROI calculation. That's done by just taking the closed deal value and dividing it by the spend, your organization might want to do a fully loaded ROI calculation. So it's maybe what you're paying for a sales rep to close the deal, maybe what you're paying for an agency to manage it, maybe even your own salary as an internal employee. So just find out from your boss, what sort of ROI calculation they want to see. So let's talk about some of the actual analysis that you can do. One of the things that we've done with one of our clients is, they came to us with a goal, they wanted us to average a $40 cost per lead. And when we very first started working with them, they might have been up in the 50s, and maybe even 60s. And over time, we've been able to optimize those down within range and even below their goal. But even if you don't know the goal that you want to work with, you can definitely just find your current average, and look at the things that are performing below average, and try to cut those out. And then look at the things that are performing above average, and feed those. And what that's going to do is it's going to incrementally improve your performance, it's going to bring your average cost per lead, or whatever metric that you're optimizing towards, down steadily. So what we might do in this case, we might get a report of all of the different campaigns in the account into a spreadsheet. And then we're gonna sort or color by either the highest performing or the lowest performing of campaigns in all the different metrics. In this case, we were looking at a cost per lead. But you could do the same thing with a click through rate or a total spend. And as we're sorting and color coding, what we're looking for are the weak spots. Eric Jones, who's our Director of Marketing, told me, "The reason why I love this is because it helps you find inefficiencies in your ad account." If you have certain campaigns or ads driving costs up, or volume down, for example, you can improve account efficiency by pausing them, or lowering bids and allocating your budget to those that are performing well. So Eric shared a couple of these levers, but think about what are the different levers in your account that control the weak spots that you found. We did a whole episode on optimization tactics. So if you haven't listened to it already, go listen to episode 50. But likely, what you're going to find is you have a handful of campaigns with really high cost per lead, and a handful with really low cost per lead. And if you want to decrease your cost per lead, you want to increase the spend and volume on those that are performing really well. And then restrict the spend that's happening from the higher costs, and then your whole average cost per lead is going to drop. So what are those levers that you can pull? Well, if it's the high performers that you're looking to feed, can you possibly give them more budget, if they are budget restricted? This might be as simple as just increasing your budget on those high performing campaigns, and you just get more coming out. Can you bid them higher without killing their efficiency? So let's say the cost per lead is 20% below average, if you increase your bids by five or 10%, you're still going to be performing below your average cost per lead, which is great. And you'll just get more volume out of it. Maybe you can narrow down what's the best performing ad copy that you're using, and scale that out. So it's running in more campaigns, or you're doing more like it? How about we look at the poor performers, and we're looking for ways to starve them. Eric mentioned a little bit of this, but one of the biggest levers we have is to lower bids. Of course, you can always shut a campaign off. But a lot of the time, it can be better just to lower bids rather than pause. So let's say that you have a really high conversion rate, but you also have a high cost per lead. What that means is you're paying too much, and it could be that you're bidding too high. Anytime our cost per lead is higher than we like, but not egregious. We can always just incrementally lower bids. And of course, my favorite part about this is, as you lower your bids, your account efficiency increases, while your volume gets cut a little bit. Another option you can do to start lower performers is to lower your budget. So, if their bids are already at the floor, and you're still spending too much, then it could be a good idea to lower your budgets. And this is, especially if you have great click through rates and a small budget, you'll probably run into this. If you're not touching your bids at all, this is kind of a lazy or a short term fix to lower your budget. You usually want to lower your budget, at the same time as you're lowering bids if you can. If you're already bidding at the floor or something, obviously, you can't. I mentioned pausing entirely. Now, I don't like doing this usually, because it's a big move, it's giving up on something entirely, and it's shutting off data that you could be using to learn. Episode 65 is all about micro segmenting campaigns, as we talked more about this, so go listen to that if you haven't already. But if you have a continued track record of poor performance, and you've already done a lot with it, you've already lowered bids, you've already lowered budgets, you've already changed and tested a whole bunch of new things. If you have sufficient data to tell you that it's not working, that's a good clue that you can actually pause a whole campaign or a set of ads entirely. Also, if sales or marketing says that an audience isn't valuable, or isn't high quality down the sales process, then it almost doesn't matter what the data says about how people are interacting with the ads, you're probably free to just pause it. Every once in a while we'll have a client come to us and they'll say, hey, my boss just cut our budget so we have half the budget to work with this month. And in that case, you can go through the worst performers, and just temporarily pause those. And what's cool about that, again, is your overall efficiency for the account increases while your budget got cut. Now, as you're going through and analyzing inside of Excel, you're gonna come across different scenarios, that might be a little confusing, or you might not know what to do with them. So let's go through a couple of those crazy off the wall situations that you'll see. One might be you have a really high cost per click, and a high click through rate. The high click through rate means that you should be able to lower your costs. So you can try bidding down or changing your bidding strategy. But if you lower your bids, and your click through rate goes down as well, it means that you're probably bidding for the right spot in the ad inventory and you're essentially paying a premium for that placement. What about if you have a low click through rate, but a high conversion rate? How would you handle something like that? What that tells me is usually the offer, or the call to action is really good, but the ad messaging might need some help. Maybe we're not properly communicating to people what the value of clicking on that ad is. If you're having a hard time generating clicks at a healthy rate, then it's probably something to do with your ad. Or in the case of not getting any impressions, it could be that your bids are just not competitive enough. What about those high volume campaigns? So let's say that you have a strict volume goal, your department is telling you, we need 200 leads per month out of LinkedIn, for instance. Well, if you look and you have one campaign that's driving half of all of that, even if the cost per lead is higher than your goal, you might be okay just continuing to run that high volume campaign, just to not disrupt your volume. In this case, meeting your goals is probably more important than account efficiency. But if you do need to adjust to get higher efficiency, make small adjustments to this campaign, you don't want to kill the golden goose that's laying all those golden eggs. You can try going into the other campaigns on the account and trying to improve performance there while leaving the big driver alone. What about if you have high performance, but you're not getting good volume from it. One of our most listened to episodes is episode six, about bidding and budgeting. That is gospel that you should go and study if you haven't already, but in this case, one of the strategies you can use is going to increase your bids, because that's going to make you more competitive in the auction and all of a sudden your ads are going to be shown to more of the people in that audience that you might not be reaching. If you are budget constrained, which you definitely shouldn't be budget constrained, if you're really on top of things. But if you are, it could be as simple as just increasing the budget on those high performing campaigns that aren't getting enough volume. If it's due to small audience size, let's say the audience that you're targeting has really good performance. But there's only 3000 people in that audience. One thing you could do is you could go try to increase your audience sizes. Now I'm not recommending that you target people who aren't relevant to your audience. But if you can find people who are still relevant that you can add to the audience, all the better. You could also go and test into new audience segments. So analyze the targeting that you're using and See if there's any type of targeting that you're not using to reach your ideal customer profile. If it's a click through rate issue where you're not getting enough traffic from an audience, you could go and borrow what's working well, in other campaigns, maybe there's different ad copy or different offers there that are getting a higher click through rate, and you can move them over and test them to this audience. Now, most of that analysis that I'm talking about has been around campaigns. But like I mentioned earlier, you can analyze your different ads as well. So pivot tables are definitely going to be your friend here. I like to add either the intro or the headline, whatever is staying the same across all of the different ads you're running. I like to add them into my columns. Now I'm combining the performance of each ad individually to compare against the other ads, then I'm going to be comparing things. Whatever AB test I'm running, but I'm going to be comparing, like motivation against motivation, or call to action versus call to action, image versus image, all kinds of different things. And go back and listen to episode 36. That's all about ABX testing if you want more ideas there. All right, I've got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. Like I mentioned at the beginning of the episode, go subscribe to the B2Linked YouTube channel, because we're going to put videos up here over the next coming weeks and months, showing exactly how we do some of these analyses. I wanted to talk you through it here. But obviously, it's a very visual thing to be working inside of Excel. So go subscribe to the YouTube channel and get notified as they come out. We also released a blog post all about navigating the LinkedIn campaign manager dashboard. So if you don't know where to click on some of these things, check out the link for that in the show notes below. Go read that blog post, it'll be a great one. The episodes that I mentioned here in this episode, there's the performance chart, that's episode 52. There's the Add demographics episode, that's episode 54. There's audience segmentation, Episode 65. There's optimization strategies, that's episode 50. There's bidding and budgeting, which is episode six. And of course, the one we just most recently mentioned, is the AB testing episode, Episode 36. Now, if you or anyone you know, is looking to learn more about LinkedIn Ads, go check out the course that I did with LinkedIn Learning. It is by far the highest quality and the lowest cost course out there, you can't go wrong. The link for that is right in the show notes below. Also, if you liked what you heard, it probably goes without saying, but do subscribe on using whatever podcast player you're on. And I'm saying this seriously, if you've gotten any sort of value out of this show listening, your fee is to leave us a review. It would sincerely mean a lot to me and all of us here at B2Linked who work so hard on the show. So please don't just think everyone else is gonna go do it. I want you to go leave us a review. That would be the best way you can say things with any questions, suggestions, corrections, anything, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

    Modern Day Marketer
    Building Your Brand Through Relationships and Network Connections with Alexa Parker and Stacey Harrison

    Modern Day Marketer

    Play Episode Listen Later Aug 12, 2022 33:50


    Two owners of marketing agencies join Brett to discuss how they developed their brands through personal connections and professional networks. Alexa Parker is the founder and CEO of Crimson Park Digital, while Stacey Harrison is the Chief Executive Hustler at Heart and Hustle Brands. They previously worked together at a large company, but both later decided to start something of their own. They stress the importance of social media, kindness, collaboration, and not burning bridges.0:00 Introduction1:07 Conversation starts2:17 Backgrounds3:34 Relationship building6:35 Social media9:10 Reaching out11:05 Give before asking16:00 Starting own agency21:20 Collaborating24:00 Referrals28:12 Standing out31:05 Advice to marketers33:00 OutroFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Alexa: | LinkedIn |  Crimson Park Digital | Creator Page Follow Stacey: | LinkedIn | Heart & Hustle Brands Follow Brett:| Twitter | LinkedIn | Creator Page 

    2X eCommerce Podcast
    S07 EP21: What you need to know about Bookkeeping for eCommerce w/ Nathan Hirsch

    2X eCommerce Podcast

    Play Episode Listen Later Aug 12, 2022 39:27


    On today's episode, Kunle is joined by Nathan Hirsch, CEO of EcomBalance,  a bookkeeping service provider for eCommerce businesses that gives detailed monthly reports and analysis so that business owners can make smarter decisions geared toward growth. Nathan Hirsch was the founder and CEO of FreeeUp, a freelance platform that grew into a multimillion-dollar business until he sold it and exited in 2020. During the pandemic, he also went on and created two other platforms called Outsource School which teaches the best practices for hiring freelancers, and EcomBalance. A client working with EcomBalance will be provided a team leader and bookkeeping staff and financial controller who all work together and specialize in eCommerce. Nathan emphasizes the need for a bookkeeper who will keep your books clean monthly and can provide reports on time as it is essential for most things like taxes and for buyers to be able to build interest and trust in the business. It's an insightful episode as you'd hear Kunle and Nathan talk about Nathan's experience in building his businesses and being financially free for life, tips as an eCommerce seller as well as a service provider, the importance of clean books, and creating a clear division between the roles of an entrepreneur and a bookkeeper/accountant. They also give their perspectives on the eCommerce industry in 2022. This is a great episode for eCommerce sellers who want to build and scale a trustworthy business.-----------SPONSORS: This episode is brought to you by:  Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. 

    The Business Elevation Show with Chris Cooper - Be More. Achieve More
    Noble Purpose: Our role in global change with Lisa Earle McLeod

    The Business Elevation Show with Chris Cooper - Be More. Achieve More

    Play Episode Listen Later Aug 12, 2022 56:05


    The world and our species are at a critical turning point, and it is down to us as consumers to ensure major businesses change their way of doing business in order to put people and the planet first. The business shareholder primacy model and leadership behaviours must change. Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book ‘Selling with Noble Purpose' has been a game changer across the globe and her expertise has been showcased on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. A sought-after keynote speaker and author of 4 bestselling books in 4 genres, leadership, sales, personal development and a collection of humour essays. Join us as we discuss our roles as consumers, employees, and leaders in helping business become noble in their people and planet focus and help us shift to a more positive trajectory.

    Carrusel Deportivo
    Carrusel Americano | La intrahistoria del fichaje gratuito de Luis Suárez al Club Nacional | Ep. 25

    Carrusel Deportivo

    Play Episode Listen Later Aug 12, 2022 34:39


    ichar gratis a un histórico del fútbol mundial e ídolo de Nacional nunca es fácil. Por eso, Lara Carballo, jefa de Marketing del Club Nacional de Uruguay, explica cómo se vivieron desde adentro del club esos días frenéticos en los que se negociaba la contratación y la vuelta de Luis Suárez a la que fue su casa.

    Music Money University
    How To Get 1,000 Streams On Spotify Like Clockwork

    Music Money University

    Play Episode Listen Later Aug 12, 2022 10:28


    In this episode of No Nonsense Music Marketing, we tell you how to get more streams on Spotify like on auto pilot.Links from this episode:Omari Music Promotion: www.omarimc.com/promotion Tunecore Discount (Receive 20% off your first upload with our link): https://www.tunecore.com/?ref=omarimcpodcast&jt=omarimcpodcast Merch: https://musiquo.com/$OMARI Coin: https://rally.io/creator/OMARI/ Learn More About Our Incubator Program: https://www.omarimc.com/incubator/Submit Your Music To Omari MC Here:https://www.omarimc.com/submit-your-music/Check Out Our All Of Our Services Here:https://www.omarimc.com/products/

    Female Founder World
    She Raised $2.2 Million to Reinvent the Iron for Fashion Girls

    Female Founder World

    Play Episode Listen Later Aug 12, 2022 20:11


    We have Nori Press cofounder Annabel Love on Female Founder World! Annabel and her cofounder are reinventing the iron and steamer for fashion girls. Join our host Jasmine Garnsworthy as she explores what it takes to reinvent a household staple, how to grow through partnerships, tips for raising money on just an idea, and the contractors, freelancers and agencies that are scaling this consumer startup. Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  https://nori.co/  Annabel recommends: Geneva Supply, Commerce 12, George Grant, Snow Agency and the How I Built This podcast

    MarTech Podcast // Marketing + Technology = Business Growth
    How to Avoid or Resolve IP Disputes -- Michelle Seiler Tucker // Seiler Tucker Inc.

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Aug 12, 2022 14:09


    For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions. Show NotesConnect With:Michelle Seiler Tucker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing School - Digital Marketing and Online Marketing Tips
    How To Hire Short Form Video Editors at Scale. #2185

    Marketing School - Digital Marketing and Online Marketing Tips

    Play Episode Listen Later Aug 12, 2022 3:42


    In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you're interested in learning more about effective ways to identify and hire good video editors at scale, then make sure you tune in for this quick and informative episode! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How To Hire Short Form Video Editors at Scale. [00:25] How Eric stumbled onto a brilliant strategy for recruiting quality video editors at scale. [01:51] How you can use social media to identify people with good video editing skills. [02:18] Find out how to reach out to us if you are interested in this type of work! [02:53] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:55] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [03:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Upwork Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

    Culture Factor 2.0
    Collecting NFTS to Support Charity with Alison Alexander

    Culture Factor 2.0

    Play Episode Listen Later Aug 12, 2022 22:52


    Welcome to the Summer Series of Culture Factor. I'm Holly Shannon.When I was speaking and interviewing at NFT NYC I noticed themes that almost every one of my conversations touched.This new Web3 digital space is made up of artists, collectors and businesses and when we stopped to scratch the surface, these underlying themes all pointed toward our most basic, fundamental, evolutionary need: connection.Over the next few weeks, I'm going to break down the whys, not just the whats, of this new digital space we find ourselves in.Hello Culture Factor Family, and welcome to the summer series.During my interviews at NFT NYC, a theme that revealed itself underneath the Web3 technology was the different kinds of user experience.Technology accessibility, fiat (or, real cash money)vs. cryptocurrency, social media, personal expression, community, and education these are all facets of user experience that I've noticed directly affect people's engagement in this space — both literally and metaphorically. Season 4 of Culture Factor is produced by Avery Rogers' Paleblue StudiosAlison Alexander Twitter Alison Alexander LinkedinHolly Shannon's WebsiteZero To Podcast on AmazonMint Holly Shannon + Culture Factor NFTHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterHarmony Wine Use Promo Code HOLLYROSE20 for 20% offWatch Culture Factor and VaynerNFTSeason 4 producer Avery Rogers (Paleblue Studios)Avery Rogers, TwitterAvery Rogers, InstagramAvery Rogers, LinkedInAvery Rogers, Portfolio#web  #business  #backstage  #education  #talk  #collector #NFTNYC #billboards  #indie #timessquare #technologies #conversations #creativity #creators #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #marketingdigital #marketingstrategy #marketingtips #youtubers #tiktok #instagram #reels #branding #authorsofig #podcastersofinstagram #authorpreneur #entrepreneur #solopreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #b2bmarketing #b2b #b2bsales #writersofig #howtopodcast #startapodcasttoday #startapodcastalready #nofear #lifelonglearning  #experiences #experientialmarketing #bitcoin #companyculture #employeeengagment #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #community #peertopeer #decentralizedeconomy 

    Radical Company
    Discovery+ Merges with HBO - Weekly Advertising News August 12, 2022

    Radical Company

    Play Episode Listen Later Aug 12, 2022 39:46


    Sponsors:Branded BillsOld Glory collectionHoodies, flannels, beanies - perfect for fall and back to school!20% off with code RADCAST20Social HolidaysAugust 12 - World Elephant DayAugust 13 - Left handers dayAugust 15 - National relaxation dayAugust 16 - National tell a joke daySocial Media News:Sweetarts encourages amateur filmmakers on TikTokhttps://www.marketingdive.com/news/sweetarts-filmmakers-tiktok-festival-influencer-gomez/629015/Instagram strongholds influencer marketing despite growing competitionhttps://www.marketingdive.com/news/instagram-rivalry-tiktok-influencer-marketing/628837/Advertising News:Walmart reportedly seeks streaming partner to bolster Walmart+https://www.marketingdive.com/news/walmart-disney-comcast-paramount-peacock-streaming/629329/Warner Bros. Discovery to combine streamers next summer, considers ad-supported offeringhttps://www.marketingdive.com/news/warner-bros-discovery-combined-hbo-max-discovery-FAST/628974/Miller Lite rents out grills in latest summer stunthttps://www.marketingdive.com/news/miller-lite-rents-out-grills/629064/NYT plans advertising expansion into non-news productshttps://www.axios.com/2022/08/09/new-york-times-advertising-expansionRun ads or place products in-show? Both are best, research findshttps://www.marketingbrew.com/stories/2022/08/10/run-ads-or-place-products-in-show-both-are-best-research-findsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver

    Getting Magnetic with Sandy & Wade
    Finance Friday - Secrets of the Wealthy: Infinite Banking

    Getting Magnetic with Sandy & Wade

    Play Episode Listen Later Aug 12, 2022 63:15


    Infinite banking is one of the most genius financial instruments out there and it is used by the wealthy. However, it can and should be used by anyone and everyone. Problem is, most people don't know about it. Listen in to today's episode to discover what Infinite Banking is and why it is probably the best place you can store your money in this economic downturn. With so much uncertainty and volatility everywhere, this is where we store our capital and use that capital to make investments. If you listen to this episode and are serious about taking the next steps on Infinite Banking for you and your family, we can guide you in the right direction. Send Wade an email and he will connect you to Barry who can walk you through what it would look like for your family.Email Wade at wcritides81@gmail.com to take the next steps!To watch the webinar on youtube check it out here: https://youtu.be/qMtbFR_OuX8 GO CPA Tax Planning:Are you a multi six figure business owner looking to level up your accounting and reduce your tax liability? Head over to https://www.gotaxplanning.com/magnetic/taxTimestamps: [4:27] What is infinite banking? [8:53] You don't get rich off of a 401k. [12:59] You have access to the account. [14:33] It is also a life insurance policy. [18:06] Webinar with Barry. --Let's Connect!To get more info and updates on the podcast@gettingmagneticFollow our personal Instagram accounts@sandyclaus7@wellnesswithwadeCheck out our website for all things Getting Magnetichttps://www.sandyandwade.com/

    School’s Over...Now What?
    The 1st Black Woman to Visit Every Country w/ Jessica Nabongo EP 220

    School’s Over...Now What?

    Play Episode Listen Later Aug 12, 2022 23:08


    What would you learn if you could travel and see every part of the world? On todays episode I sit down and interview the 1st black woman to visit every country Jessica Nabongo. She is the best selling author of “The Catch Me If You Can”We will be discussing the following:- Growing up in Detroit as an immigrant Star- How to take trips even with a budget - Creating a blog with the intent to share her travels - Partnering with National Geographic Follow Jessica on Instagram here

    Marketing Trends
    Starting Small and Thinking Big With Susan Vitale, Chief Marketing Officer, iCIMS

    Marketing Trends

    Play Episode Listen Later Aug 12, 2022 33:02


    How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.Tune in to learn:About Susan's journey from marketing coordinator to CMO at iCIMS (5:00) About what it's like to have a global marketing directive at iCIMS (18:30) About the importance of experimentation in marketing (23:10)Mentions:“Freakonomics”  by Steven D. Levitt and Stephen J. Dubner“Women's History Month | An Interview with iCIMS CMO, Susan Vitale”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

    The Coaches Corner
    How GOALS and DEADLINES Can Lead Us To Failure

    The Coaches Corner

    Play Episode Listen Later Aug 12, 2022 9:27


    On one hand, goals, targets and deadlines are great for getting us focused and driving in a singular direction but on the other hand there are unrealistic expectations that we thrust on ourselves in too short of a window. So yes, goal setting and establishing targets can get your butt in gear but too much pressure will put you into a state of desperation. If you're building a business from a place of desperation it will lead you to failure.Enjoy The Podcast!-LucasWORK WITH US!

    EntreArchitect Podcast with Mark R. LePage
    EA469: Bob Habian – A People Platform Promoting Positive Change for the Profession

    EntreArchitect Podcast with Mark R. LePage

    Play Episode Listen Later Aug 12, 2022 46:47


    A People Platform Promoting Positive Change for the Profession Bob Habian, AIA is an entrepreneur and an architect, or perhaps more accurately described as a “puzzle builder and licensed problem solver”. His career path includes chapters of conventional and unconventional work, with extensive experience in traditional architectural practice, building product manufacturing, and technology development. You’ll […] The post EA469: Bob Habian – A People Platform Promoting Positive Change for the Profession appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

    The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence
    EP389: TL Nuggets #69 - Part 4 - Decisive vs. Dabbler

    The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence

    Play Episode Listen Later Aug 12, 2022 7:30


    This is parts 4 of the 10 part series: How To Hack Making $1 Million In 12 Months Or Less. Are your prospects decisive or dabblers? Are you decisive or are you dabbling? When a person isn't ready to take action, it means they don't know what they want or how to get it. They might be close, and asking some of the right questions, but it doesn't take much for them to fall back in to distraction and wasting time. But they won't wast your time because you're a decisive person, looking to work with decisive people who are ready to take action on your expertise. Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. And sign up for a live and branded thought leader immersion workshop.

    The Solarpreneur
    The F Word You Should Be Using in Your Solar Sales

    The Solarpreneur

    Play Episode Listen Later Aug 12, 2022 13:38


    https://solciety.co/Thanks to our sponsor Pi Syndicate for this episode!DOWNLOAD THE CHEAT SHEET HERE!  TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME

    A Nun's Life Ministry
    Ask Sister – Are nuns prayer professionals, how can I keep up on the faith journey, why does this commercial bug me?

    A Nun's Life Ministry

    Play Episode Listen Later Aug 12, 2022 46:39


    Podcast hosts: Sister Shannon, OSF, and Sister Maxine, IHM. Topics: Are nuns prayer professionals, how can I keep up on the faith journey, why does this commercial bug me? Read the full transcript of this podcast here. (1:26) Jewelry and jubilation (3:48) Assembly and Chapter (5:42) Is this prayer? (10:11) Helpful prayer tips (15:41) Prayer professionals (20:14) How can I keep up on the faith journey? (21:23) God walks with us all (25:59) Spiritual travelogues (33:25)  Should this commercial bug me? (35:47) Language counts (41:11) Theological statements are all around us Subscribe to our newsletter  https://siste.rs/3isP2CZ Check out lots more podcasts  https://siste.rs/2SfnoyS Don't forget to call us and leave a message. Tell us what you like, ask a question, or just say hi. Call 913-214-6087. Let us know what your thoughts about the podcast! Please take this short survey--your input helps us shape the future In Good Faith podcasts. Click HERE to take the survey. Thank you!

    Screw The Commute Podcast
    632 - Make your content best in class: Tom interviews Mike DiCioccio

    Screw The Commute Podcast

    Play Episode Listen Later Aug 12, 2022 46:13


    Mike DiCioccio here is the founder and president of Social Chameleon. It's a podcast agency that focuses on producing best in class audio and video podcasts as well as social media content. He's also the host of Mike'D Up. Screw The Commute Podcast Show Notes Episode 632 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 02:55 Tom's introduction to Mike DiCioccio 06:49 Super high level expert in foreign languages 09:37 Nominated for "Man of the Year" 18:36 Making the transition to starting own business 40:28 Three mistakes people make when starting a podcast Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Mike's website - https://socialchameleon.us/ Affiliate program - https://socialchameleon.us/affliate-program Mike's Linktree - https://linktr.ee/mikedicioccio Mention this episode and Mike will take $50 off his 1:1 Podcasting DIY Training. This is evergreen and DOES NOT expire! Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Reputable Email - https://screwthecommute.com/631/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

    The Tony DUrso Show
    Aligning The Dots with Dr. Philippe Bouissou & Tony DUrso

    The Tony DUrso Show

    Play Episode Listen Later Aug 12, 2022 60:00


    Philippe Bouissou, Ph.D. has spent three decades in Silicon Valley as an entrepreneur, a CEO, a venture capitalist, and a management consultant. He is Managing Partner at Blue Dots Partners LLC, a firm he co-founded focused on top-line acceleration. He led US business development for electronic publishing for a $12 billion, high-tech and diversified media company before joining Apple as Director of the Worldwide Internet Commerce Group, where he founded and managed the online Apple Store and grew its revenue from zero to $350 million. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

    Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
    305: B2B Rebranding: Tips and Tricks

    Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

    Play Episode Listen Later Aug 12, 2022 44:39


    There are many different reasons to rebrand, but if it's just to change the logo and colors to “freshen things up,” that's not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront. Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of Appcast, Marshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
    Remote Work for SEO's -- Elaine Richards // Basecamp

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Play Episode Listen Later Aug 12, 2022 32:38


    Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us loved the idea of skipping the work commute, as SEOs our willingness to reach out to cross-functional patterns unfortunately decreased. Today, Elaine talks about the future of remote work. Show NotesConnect With: Elaine Richards: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Networking Rx
    The Most Important Aspect Of Networking Success (EPS 002)

    Networking Rx

    Play Episode Listen Later Aug 12, 2022 10:40


    This shares a simple premise for success and how you can use it to work in your networking endeavors. Looking to achieve greater success through networking? A: Deploy this one simple tactic. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

    Social Media Marketing Podcast
    TikTok Content Strategies for Leads and Sales

    Social Media Marketing Podcast

    Play Episode Listen Later Aug 11, 2022 43:16 Very Popular


    Wondering how to