Nexus Thoughts

There's two ways to use LinkedIn to promote your business: organic and paid. In this article we're going to focus a number of strategies to achieve organic (non-paid) reach. Implement one or more of those strategies and see how it plays out for us.

I love Teenage Mutant Ninja Turtles. I made dozens of drawings of them as a kid. The one portrayed here is the last I would ever make with my favourite one, Raphael, as the subject. To me it is a physical representation of moving away from the relative safety of childhood into the big bad world. And of my ever continuing journey of trying to combine my passion with the hard-nosed reality of being able to pay the bills and run a business.

Yesterday one of our clients was looking to obtain the latest release of our theme. A simple enough request. But we never told you about your Nexus Themes account, let alone where to find it. Fortunately, this person was gracious enough to point that out to us.

Marketing, sales and innovation are the three key ingredients that make up any business. Although this model is deceptively simple, it's difficult to implement successfully. Businesses that fail are, without exception, out-of-balance with respect to these three elements. If you want to be successful as an entrepreneur, knowledge of this business model is key.

It took me 7 years to upgrade to a new smartphone. Which, admittedly, might seem odd considering the fact I run a WordPress and hosting business. Two industries which are very tech-oriented. Did I really miss out and denied myself opportunities because of this tech-aversive decision? Here are my thoughts on the matter.