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On a brand new Fresh Fright, the boys are pulled in by The Grabber for Black Phone 2! Does this one top the original? Listen in to hear our thoughts. Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithful!
Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic.We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively.This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------Key Episode Topics:Shopify vs WordPress: Platform choice for selling products vs selling services.SEO Optimization: Image file naming, alt text, and site speed fundamentals.Content Strategy: How to use audio and blog content for audience building.Website Maintenance: The non-negotiable tactics to avoid critical errors.AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.--------------------------------------------------------------------------------Recommended Use Cases• For Selling Products (especially for beginners): Shopify is the primary recommendation. ◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface. ◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead.• For Selling Services: WordPress is generally recommended. ◦ It provides superior aesthetic control to create a professional-looking service-based website. ◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites.• For Scalability & SKU Volume: The discussion presents a nuanced view. ◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs. ◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes. ◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development.--------------------------------------------------------------------------------Critical E-commerce Optimization & SEO StrategiesRegardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates."Foundational SEO: Images and Site Speed• Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet).• Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times. ◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products).• Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic."• Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords.--------------------------------------------------------------------------------Content as a Cornerstone of AttractionThe primary method for optimizing a site and attracting visitors is to create high-value content.• The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers."• Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation. ◦ Create content that educates the audience on the program before it launches. ◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup.• Multi-Format Content: A powerful strategy involves creating content in multiple formats. ◦ Record a podcast discussing a topic, then transcribe it into a full blog post. ◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online.--------------------------------------------------------------------------------The Evolution of Search: From Ranking to Brand MentionsThe traditional concept of "ranking" on Google is becoming outdated.• Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data.• The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT.• This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog.Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this WP Tavern episode, Nathan Wrigley interviews Weston Ruter at WordCamp US in Portland. Weston shares insights from his presentation on WordPress performance, discussing improvements made by the Core Performance Team, including lazy loading, enhanced responsive images, and speculative loading. They explore the challenges of maintaining speed as plugins increase site complexity, browser and ecosystem collaboration, and upcoming features for WordPress 6.9. Weston talks about making performance effortless for users and highlights resources for staying informed. Whether you're a developer, designer, site owner, or just someone curious about what keeps the web running smoothly, this episode is for you.
This episode dives into the debate over the WordPress mascot Wapuu, discussing its value to the community versus criticisms about its professionalism. The panel explores the possibility of Ollie's Menu Designer joining WordPress core, shares insights on plugin marketing and discoverability, highlights the new blueprint feature in WordPress Studio for easily sharing site setups, and reviews a flurry of upcoming WordPress events. Plus, they touch on the launch of Fluent Cart as a new e-commerce solution and discuss branding, community, and engaging content in the WordPress ecosystem.
Do you find that you no longer fit in with many of your friends when you become an entrepreneur?If so, you're not alone.In this episode, I'm sharing my take on this common “friendshift” for web design entrepreneurs and it's based off a recent newsletter from Web Designer Pro member Alexia (of visualvibedesign.com) who shared a very open and honest take on this topic.So in this solo episode, it's narrative as I'll read you Alexia's newsletter and follow up with my take as well on things like:Why old friendships shift when priorities changeBelonging in the awkward middle between old circles and new peersThe value of small, curated communities over giant groupsPractical steps to find “web besties” and collaboratorsIdentity growth, ROI on social time, and protecting focusAnd more.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/400Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
This week I Answer Listener Questions [powerpress]
In episode 122 of the GT Changelog podcast, host Birgit Pauli-Haack is joined by Beth Soderberg, CEO of bethink Studio, to discuss the latest updates in Gutenberg 21.8 and WordPress 6.9. The conversation kicks off with reminiscing about past WordCamp experiences and transitions into a deep dive on block themes, evolving design tools, and the…
If you like what you hear, please subscribe, leave us a review and tell a friend!Cybercriminals are exploiting popular platforms and software, from WordPress and Oracle-linked systems to Android apps, and even targeting law firms and Salesforce through phishing, zero-day, and extortion attacks. Meanwhile, security firms and tech companies including OpenAI and Microsoft are actively disrupting these operations, though missteps like false end-of-life flags in Defender highlight ongoing cybersecurity challenges.
Welcome to Prime Time B#tch! It's finally October, and with Freddy Krueger back in the headlines due to the brand new 4K Ultra HD boxset being released, we found it only fitting that we slice into the series that Wes Craven started, with our countdown of the best kills of the franchise. We hope you enjoy this special spooky episode. Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithful!
In this episode of WP Builds, Nathan Wrigley interviews Amber Hinds, CEO of Equalize Digital, about her comprehensive 2025 WordPress page builder accessibility comparison research project. Amber explains her background in accessibility, the meaningful motivation behind her work, and the in-depth methodology of her study, which tested 19+ page builders for accessibility issues. They discuss the importance of accessible website tools, key findings, and the ongoing need for improvement in the WordPress ecosystem. Amber also highlights that accessible tools still require knowledgeable implementation for truly inclusive websites. If you want to understand not just which page builder is technically the most accessible, but also what it takes to critically evaluate, improve, and select tools for accessible WordPress development, this episode is for you.
Send us a textEver notice how bravery often shows up in the quietest moments; the times no one else sees? Not when you're leaping off cliffs or slaying dragons (though, props if you are!), but when you say yes to your next chapter even when your knees are shaking.In this heartfelt and laughter-sprinkled episode, Alex and Carol celebrate National Brave Day by exploring what courage really looks like for women who lead, nurture, and create EVEN when the path ahead feels uncertain. Drawing inspiration from Brené Brown's definition of courage, which is the choice to be vulnerable and show up, even when the outcome is unknown is the conversation that dives into the real, sometimes messy truth behind brave action.Carol opens the episode with a tribute to Alex's own bravery: from once dreading Facebook Lives to now sharing sun-kissed beach walks from her new home in Panama. Together, they unpack what it takes to uproot your life for a vision bigger than comfort and to exchange hustle for harmony, and “shoulds” for soul-led choices.You'll hear Alex reflect on the neuroscience of courage and how our brains are wired for safety, yet our spirits crave expansion. She shares candid stories about adjusting to a new culture, parenting in Spanish (while still learning it herself!), and watching her daughters model bravery in the simplest ways, including playing with new friends despite language barriers, or walking confidently into unfamiliar classrooms.Carol also opens up about her own courageous chapters: learning Spanish in her 50s, running a new business in a new country alone, and redefining what strength looks like after loss. Together, they remind us that bravery doesn't always roar. Sometimes, it's the whisper that says, keep going anyway.✨ In this episode, you'll discover:Why hustle culture can secretly sabotage our sense of safety and how to rewire your brain for ease instead.The powerful connection between vision and vulnerability, and why every big leap begins with a small, honest question: “What do I truly want to create?”How modeling bravery for the next generation starts with slowing down, being present, and letting go of perfection.The neuroscience of courage and how to train your mind to see uncertainty as expansion, not danger.Why community and connection (like the Worthy Book Club) can transform fear into fuel when you surround yourself with brave women walking their own bold paths.Before you hit play, take a breath. Think about the last time you did something that scared you where you spoke up, set a boundary, made a change, or simply chose yourself. Tha
In this episode, Mark chats with Aurelio Volle from WPUmbrella about his journey in creating a WordPress management tool, maintaining customer focus, and the importance of community and transparency in business growth.
In this episode, Nathan Wrigley interviews Bud Kraus at WordCamp US 2025. Bud shares his experience living and working with macular degeneration, a condition affecting his central vision. He discusses the adaptations he makes to use computers and WordPress, his approach to teaching and content creation, and how his low vision has become a unique perspective in his work. Bud reflects on accessibility challenges, technology, and AI as a career extender, as well as the positives and practicalities of navigating both digital and physical worlds with low vision. Whether you're a designer, developer, educator, or simply passionate about building a more inclusive web, this episode is for you.
In this episode of the Private Practice Elevation Podcast, we're joined by Michael Diettrich-Chastain, founder of Arc Integrated — a leadership development consultancy that helps teams and leaders around the world create cultures of engagement, sustainability, and purpose. Michael brings a unique background that blends psychology, therapy, and organizational development. He's worked in everything from community mental health to corporate coaching and now supports leaders in shaping healthier workplace dynamics. His insights have been featured in Time, Entrepreneur, and The Washington Post, and his bestselling book Changes explores how individuals and teams can navigate growth more effectively. Whether you're a group practice owner, leading a small team, or simply looking to strengthen your leadership mindset, this episode will give you practical frameworks to improve communication, foster autonomy, and influence your team without micromanaging. Michael shares why curiosity — not control — is the key to effective leadership, and how asking the right questions can shift your entire team culture. In This Episode, You'll learn: How to influence your team's behavior through inquiry rather than command Why understanding communication styles (like DISC) can prevent conflict and boost collaboration Simple questions to start meetings with intention and end them with clarity A 3-step framework for performance reviews and post-mortems (great for handling breakdowns without blame) How to balance autonomy and accountability with tools like the Success Path and Communication Map Why your response to failure is one of the most defining elements of your practice's culture Michael also shares some incredible free resources, including a quick leadership quiz and an invite to his annual leadership retreat in Costa Rica. Links from this episode: Arc Integrated Take the Leadership Quiz Conscious Leader Quest Retreat Watch The Video: Take Me to YouTube This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Michael Diettrich Chastain Michael Diettrich Chastain is an author, speaker, professional coach and consultant dedicated to peak performance. Michael is an expert on peak performance in the workplace and is passionate about helping leaders and teams create company cultures of engagement, sustainability, and purpose. He is the founder of Arc Integrated, a leadership development consultancy serving teams and leaders around the globe. Michael is widely regarded by the various CEO's and leaders he has worked with as the “go to resource” for helping to transform the company cultures in which he works. His writing has been featured in Time, Money, Entrepreneur and The Washington Post and his first book (Changes) which was released in 2019 became an instant best seller in multiple categories. Michael's mission is to help create and maintain purpose driven organizations that elevate the consciousness of all involved. About Daniel Fava Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing. Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
Do you own a Canadian private practice and are finding it hard to attract clients? Have you found yourself with your head in your hands, trying to figure out how to stand out and get noticed? Over the last few months, I've been tweaking my marketing strategies to test what works and what doesn't, and along the way, I have found some helpful results. In the following podcast episode, I'll be sharing my discoveries and tips with you. In this episode: The situation in Canada right now It's often said but still true: niche Splitting the niches with staff Maintaining Psychology Today profiles Keep up to date with AI practices The situation in Canada right now If you have been listening to my recent interview episodes with guests, you will have heard a lot of Canadian therapists pointing out one thing: the market is saturated. ‘Over the past couple of years, our profession has tripled! Which is so great for people who are trying to find a therapist, but it can lead to some challenges when it comes to marketing your private practice.' - Jules Smith So, today, I wanted to share a few tips with you that I'm using myself to stand out from the crowd! It's often said but still true: niche ‘Niching is so important and I feel sometimes like a broken record to always bring it up in the podcast, but it is so important!' - Jules Smith Three important things happen when you niche down in your Canadian private practice: Clients instantly know that you're the right fit Other professionals can refer to you more easily because you're a specialist rather than a generalist You can use it to tailor your marketing message If you want to learn more about nichings, feel free to listen to this episode of the Fearless Practice Podcast, which dives in deep! Splitting the niches with staff Instead of giving long lists about all the ways in which we can help our clients, we decided to reorganize our approach in this way: we each have three specialties, and we share two specialties. Now, when someone goes to our practice website's menu, they can see exactly which therapist can help them with what, making it easy to find and decide who to reach out to. Maintaining Psychology Today profiles The next thing is to monitor and make sure your social media profiles, and especially therapy directory pages like Psychology Today, are consistently updated Also, Psychology Today recently added HST for Canadian therapists using the platform, meaning that it costs more money to have a profile on their directory. So make sure that your Psychology Today profile is worth it to have! If you want to get involved and elevate your Psychology Today profile, making it look sharp and effective, you can check out this podcast episode for the full scope of advice. Keep up to date with AI practices Disclaimer: I use WordPress because I love that I own my website (unlike website builders)s. If you want to learn more about this, you can listen to this episode about my journey with WordPress. Now, one of the things that you can do on your WordPress website is to add an LLMS.txt file. It has been designed to help AI assistants know what your website is all about. ‘This file is designed to help AI tools like ChatGPT, Claude, and Gemini better understand your website, especially when they are answering questions about it.' - Jules Smith Connect with me: Instagram Website Resources mentioned and useful links: Ep 175: Marta Evans: Mastering Growth in Canadian Private Practice | EP 175 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Get some help and freebies on your website with WordPress! Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn
This episode of "This Week in WordPress" dives into the nature of randomness in computers, highlights upcoming WordPress and tech events, and discusses the WordPress 6.8.3 security release. The panel explores Tammie Lister's "Blocktober" project, new experiments to improve plugin discoverability, and updates on WP Accessibility Day, including a new accessibility knowledge base. They celebrate the free release of the Ollie Menu Designer plugin and touch on community news including PodcasterPlus, a local meetup, Bluesky's patent pledge, and ongoing discussions about codes of conduct in open source communities.
One of our biggest Web Designer Pro member success stories, Sam Sarsten, is back on the podcast with an update on how he's grown his agency to over 200k in 3 years, primarily through Local SEO.We're getting into all the nitty gritty on this one:How much he chargesHow he finds clientsHow he measures and tracks resultsHow he's scaled his teamHow he offers web design + SEOAnd more! Heads up, we had some technical issues + a guest interruption (Peaches!!) who wiggled some chords so this one is a little more edited than normal. But the gems were too good to re-record.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/399Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
This week I Talk About How Shut Downs Could Equal Opportunity [powerpress]
Nikki Flixx provides an in depth analysis of the 2018 film "Hereditary" in this solo episode, and takes a look at the film through the lens of appreciation. *SPOILERS DUH!* At the time this episode was recorded, you can WATCH HEREDITARY on Showtime, Amazon Prime and Hulu. Be sure to check out episode 10 (solo-sode) for an opposing take, where Movie Miss rants about her passionate hatred of this film. All in the name laughter and good fun of course!We're also on YouTube, Apple, Goodpods, Pandora, Amazon & Audible and ko-fi.com/letstalkturkeysA proud member of the Prescribed Film Podcast network #PFPNPlease take a moment to rate & review the show! Be part of our fun bad movie conversations (We Want To Interact With You and Hear Your Thoughts!) by following both our facebook discussion group and our official page Let's Talk Turkeys, on Instagram at letstalkturkeys (all one word), email us directly at letstalkturkeys@yahoo.com, we're on X (Twitter) @gobblepodcast, Bluesky @letstalkturkeys and check us out on Wordpress at https://letstalkturkeys150469722.wordpress.com/Find Movie Miss on IG at movie_miss & Slasher*COVER ART by: Dave Carruthers*
Movie Miss rants about her hatred of the 2018 film "Hereditary" in this solo episode. All in the name laughter and good fun of course! *SPOILERS DUH!* At the time this episode was recorded, you can WATCH HEREDITARY on Showtime, Amazon Prime and Hulu. Be sure to check out episode 12 (solo-sode) for an opposing take, where Nikki Flixx provides an in depth analysis of the film, and takes a look at the film through the lens of appreciation.We're also on YouTube, Apple, Goodpods, Pandora, Amazon & Audible and ko-fi.com/letstalkturkeysA proud member of the Prescribed Film Podcast network #PFPNPlease take a moment to rate & review the show! Be part of our fun bad movie conversations (We Want To Interact With You and Hear Your Thoughts!) by following both our facebook discussion group and our official page Let's Talk Turkeys, on Instagram at letstalkturkeys (all one word), email us directly at letstalkturkeys@yahoo.com, we're on X (Twitter) @gobblepodcast, Bluesky @letstalkturkeys and check us out on Wordpress at https://letstalkturkeys150469722.wordpress.com/Find Movie Miss on IG at movie_miss & Slasher*COVER ART by: Dave Carruthers*
Contractor Success Map with Randal DeHart | Contractor Bookkeeping And Accounting Services
This Podcast Is Episode 646, And It's About Insights For Small Construction Business Owners Post-Disruption The past few years have been challenging for small business owners everywhere. For contractors, the global disruptions—pandemic shutdowns, supply chain bottlenecks, labor shortages, and inflation—hit especially hard. Projects were delayed, material costs spiked overnight, and cash flow felt like a rollercoaster. If you're a small construction business owner, you've lived through it. And while it's been painful, it's also been a powerful teacher. As construction bookkeeping specialists, we've had front-row seats to see how disruptions shook contractors and what strategies helped them survive—or even thrive—despite the chaos. Here are the key lessons learned from global disruption that every small contractor should carry forward. 1. Cash Flow is King When the world turned upside down, it wasn't just about profits on paper—it was about cash in the bank. Contractors who had substantial cash reserves or disciplined systems for separating money (using methods like Profit First) were able to weather late client payments, supply delays, and unexpected expenses. Those who ran lean with no buffer struggled the most. Many relied on credit cards, lines of credit, or personal savings to keep projects moving. Lesson: Always budget with a cushion. Build a reserve fund equal to at least two to three months of operating expenses. Cash flow isn't a luxury—it's survival. 2. Material pricing can change overnight Lumber tripled in price. The costs of concrete, steel, and copper spiked. Even basic items like drywall screws saw shortages. For contractors who bid on jobs months in advance, these increases wiped out their profit margins. The most resilient contractors learned to: Add price escalation clauses in contracts. Limit the validity period of an estimate. Communicate openly with clients about material volatility. Lesson: Build flexibility into your pricing. Protect yourself in writing from market swings you can't control. 3. Diversification builds stability Some contractors relied heavily on one type of work, such as extensive remodels or commercial tenant improvements. When those markets slowed during lockdowns, their revenue disappeared. Others had more diversified income streams—such as small service calls, maintenance contracts, consulting work, or digital products—and were able to pivot. Lesson: Don't rely on one type of project or client. Diversify your work mix so when one stream slows, another sustains you. 4. Relationships matter more than ever When suppliers had limited stock, who got the materials first? The contractors have strong, long-standing relationships. When crews were in short supply, which subs stuck around? The ones treated fairly, paid promptly, and respected. Lesson: Invest in your relationships. Pay suppliers and subs on time. Be transparent with clients. In times of disruption, trust and loyalty can save your business. 5. Technology isn't optional anymore The pandemic accelerated the adoption of technology across the industry. Contractors who relied only on paper receipts, hand-written invoices, or in-person meetings found themselves at a standstill. Those using cloud-based bookkeeping, project management apps, digital invoicing, and video calls continued to move forward. Lesson: Adopt technology before you “need” it. Utilize digital systems for bookkeeping, estimating, contract management, and communication. It's not about replacing personal touch—it's about being adaptable when disruptions happen. 6. Lean teams are resilient teams Many small contractors discovered they were carrying extra overhead—unused office space, underutilized vehicles, or administrative costs that didn't directly produce profit. During global disruption, reducing the crew to essentials, subs, and systems made survival possible. Lesson: Know your actual costs and eliminate waste. A lean operation is easier to sustain through downturns and easier to scale when demand returns. 7. Communication is your strongest tool One of the biggest frustrations during disruption was uncertainty. Clients wanted updates. Subs wanted to know if they'd be paid. Suppliers were vague about delivery dates. Contractors who communicated clearly—even if the news wasn't good—earned respect. Those who stayed silent or overpromised quickly lost trust. Lesson: Make communication a priority. Share updates often and honestly. It builds confidence, even when circumstances aren't ideal. 8. Mental health and burnout are real Global disruption didn't just strain finances—it strained people. Many contractors burned out from trying to keep jobs going under impossible conditions. Some worked longer hours to break even. Those who emerged stronger learned to set boundaries, delegate, and take care of themselves as much as they did their businesses. Lesson: You can't build a sustainable business if you're running on empty. Take time to recharge. A healthy owner leads a wholesome company. 9. Long-term planning beats short-term panic Disruption exposed those who were running their business reactively and those who had systems in place for long-term stability. Contractors with business plans, financial tracking, and clear goals were able to make adjustments without losing direction. Those who made decisions only in the heat of crisis often compounded their problems. Lesson: Develop a Long-Term Strategy for Your Business. Even if the world shifts, you'll have a framework to guide your choices. 10. Adaptability is a competitive advantage Perhaps the biggest lesson? The contractors who survived weren't always the strongest or the biggest—they were the most adaptable. They adopted new ways of working, revised their bidding process, experimented with various marketing approaches, and weren't afraid to adapt their business model. Lesson: Stay flexible. The ability to pivot quickly is more valuable than size or experience. Final thoughts Global disruption has left scars on the construction industry, but it has also left lessons that we can't ignore. For small contractors, the takeaway is clear: Protect your cash flow. Write airtight contracts. Diversify your work. Invest in relationships and technology. Prioritize communication and your own well-being. Disruptions may come again—whether global or local. But the lessons you've learned now can make your business stronger, more resilient, and more profitable in the long run. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and serves as the Web Administrator of Fast Easy Accounting, located in Lynnwood, WA. She holds a Bachelor's Degree in Psychology and is a Certified Internet Web Professional, with certifications in Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools, including HubSpot, Teachable, Shopify, and WordPress.
In this episode, Nathan Wrigley talks with Pradeep Sonawane about WebAuditor IO, a SaaS tool designed to help developers, agencies, and non-technical users quickly identify and fix website performance issues. Pradeep shares the origin story of the tool, how it evolved from an internal CLI project to a user-friendly SaaS with AI-powered insights, and its usefulness for WordPress sites. They discuss current features, integration plans, audience scope, and pricing, as well as the potential for future developments like a WordPress plugin and deeper workflow integration. Check out WebAuditor IO for a closer look at the tool in action, and stay tuned for a conversation that's sure to inspire you to take your website optimisation to the next level!
About Thomas Griffin:Thomas Griffin is the Co-founder of OptinMonster and Gro-Rite Garden. His software powers over 25 million websites globally, and he pioneered the lead capture space by coining and trademarking the term "exit intent." Thomas built OptinMonster during the early days of modern marketing automation, positioning the company at exactly the right place and time as MailChimp, HubSpot, and Constant Contact created market demand for conversion optimization tools.About OptinMonster:OptinMonster is a conversion optimization platform that helps businesses capture leads before visitors leave their website. Created to solve the problem that 70% of website visitors never return, OptinMonster introduced exit intent technology and became the category leader by defining the terminology itself. The platform now powers lead capture for millions of websites and has built a thriving affiliate community of bloggers and marketers who rely on its tools for conversion optimization.Show Notes:00:00 Early entrepreneurial spirit and the path to software02:59 Transitioning to software and SaaS: learning the fundamentals05:59 The birth of OptinMonster: solving the "70% never return" problem09:01 Overcoming early challenges: the SaaS crash and WordPress pivot11:55 Understanding user behavior and psychology: why exit intent works14:59 Marketing strategies and growth: timing the MailChimp/HubSpot wave18:09 The evolution of the product: from WordPress to cross-platform dominance21:01 Building a community and affiliate network: creating viral growth loops24:33 The journey to customer acquisition: when bloggers couldn't stop recommending25:38 Key metrics for business growth: the four-lever framework30:19 The importance of onboarding: the 10-minute rule that changed everything35:56 Transitioning from SaaS to hardware: applying software principles to Gro-Rite Garden42:06 The power of community and support: combating entrepreneurial isolation
Send us a textWhat do you want to act out in your life? Today we're spotlighting Tiffany Yvonne Cox — powerhouse multi-hyphenate (actor/writer/director/producer) and star of Hulu/Disney+ hit Reasonable Doubt (Season 3). From Chicago stages to prime time, Tiffany's story reminds us: your voice, vision, and values can rewrite any chapter.In this episode, we cover:Tiffany's “start over” moment: from a broken engagement to shepherding goats in rural France and reclaiming her life's directionHer proof-of-concept Single Black Shepherd (official selection, Dances With Films at TCL Chinese Theatre) and the feature film it's becomingArtivism in action: moving the industry forward on equitable hair/makeup standards (SAG-AFTRA committee leadership, contract language wins, Crown Act alignment)Leadership rooted in curiosity and kindness—and why sharing your goals publicly accelerates opportunitiesHigh-performance real talk: rituals, priorities, outsourcing, and protecting your energy so you can create at the highest levelWhy this matters: You cannot outperform your subconscious. Tiffany shows how aligned decisions, brave pivots, and clear priorities unlock heart-centered wealth, impact, and legacy.Connect with Tiffany: IG: @tiffanyyvonnecox • Web: tiffanyyvonnecox.com Seeking aligned investors for her upcoming feature.
For the 760th time, welcome to WELSTech, a podcast at the intersection of technology and ministry. This episode features a discussion of the dos and don'ts of church and school surveys. Also included is a new source for liturgical art, a deep dive into “Smart” Health, and a new vocabulary word – workslop! Eek! The […]
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you still thinking of AI as just “ChatGPT with a better prompt”? Or maybe you've played around with Zapier automations and thought, yeah, that's good enough. Today's featured guest knows that the agencies pulling ahead right now are building full-on AI agent networks that replace routine tasks, streamline data pipelines, and give their teams superpowers. She's re-engineering her agency around AI and will talk about where she finds top-tier talent and why you don't need to code to lead your agency into the future. Jennifer Bagley is the CEO and founder of CI Web Group, a fully virtual digital marketing agency registered in 22 U.S. states with clients across the United States and Canada. A former corporate operator turned entrepreneur, Jennifer started in real estate and mortgage brokerage before leaning into the marketing work she built to support those businesses. Today she runs a modern, tech-forward agency that's rebuilt its stack around AI, centralized data, and agentic networks, all while carrying the scars and lessons of scaling, pivoting, and re-founding a business from the ground up. In this episode, we'll discuss: Feeling trapped by the business. Hiring, firing, and the people reset AI, reskilling, and the end of “middle” roles What does this talent cost? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Corporate Ladder to Accidental Agency Founder Jennifer came from an operations background, a self-proclaimed black belt in Six Sigma and certified project manager. Having built that corporate background, she had made a promise to herself (“by 30 I'll be an entrepreneur”), and started to build the side hustle that became the main event. She started in real estate and mortgage brokering where she had to learn marketing the hard way; not because she wanted to be a marketer, but because the survival of her businesses depended on it. Initially, Jennifer didn't set out to build a scalable agency; she built a team to support her broker network. When the market collapsed in 2008, the same team that did marketing for agents suddenly had a market outside real estate. That “we'll just help this painter or HVAC company” phase is where the web group was born: small, service-focused, and useful to people in her network. That accidental turn became a business by solving real, pressing problems for paying clients, then leaned into that. Trading Time for Freedom: The Hard Pivot For the first five years, Jennifer describes the business as a “lifestyle” operation, profitable maybe, but trapping her time. She was trading billable hours for income and was reaching her limit when she hired a coach that forced a reckoning: if entrepreneurship isn't buying you time, money, and freedom, what's the point? So she made the brutal choice of cutting consulting contracts and burning the bridge to the “safety” of hourly work, and effectively gave herself a mulligan. This is the classic founder pivot: you have to choose between growth that keeps you doing the work and growth that scales the business without you. Jennifer's reset wasn't pretty, for a while she lost everything and she and her son lived in an office for a while, but it bought her the permission to build something salable, not just sustainable. Agency owners who feel trapped in delivery need to remember that sometimes you have to give up short-term revenue to create long-term value. Feeling Trapped by the Agency and Becoming a CEO Those first five years, Jennifer continued to run a business that started as a supply chain consulting and eventually turned into a sales supply chain consulting. This change meant the business was now a good lead generator for the agency but it also meant Jennifer was essentially selling her image and her time. Until she ran out of time. Once she felt trapped by the business, Jennifer actually hired a business coach that helped her change the model from “selling Jennifer with marketing on the side” to an actual sustainable business. She had to go back to the basics and remember she, like every entrepreneur, started the business with the idea of having more time, money, and freedom. It took losing everything, but Jennifer knew she didn't want a lifestyle business, she wanted a sellable business. The antidote was delegation plus systems. If you want growth and a future exit, you need to own those CEO responsibilities and be comfortable with letting go of the day-to-day. Hiring, Firing, and Resetting the Team Jennifer's talent strategy has evolved with each stage of growth. Her early hires were the classic “friends, family, fools” bootstrap crew; later she invested in developers, content teams, project managers, and over time, more strategic hires like CFOs, chief of staff, BI teams, and AI engineers. Each five-year arc brought a new set of needs and a new level of sophistication in hiring. Now, she divides her time between promoting her agency's work in podcasts and content and thinking of ways to navigate her business in these volatile and exciting times. Her most recent addition to the team was a technology and transformation team that is revisiting all of the agency's processes, investments, and infrastructure. As a result, she has downsized her team from over 300 W2 employees and refocus the team. The takeaway for agency owners: be honest about whether your people are builders or maintainers, and hire accordingly. The workforce you need for growth is not the same as the workforce you need for stable operations. Building AI Agent Networks with Centralized Data Jennifer's agency shifted from WordPress to Webflow and built agentic networks: hundreds of AI agents that crawl competitors, do strategy homework, and automate tasks that humans used to do. More importantly, they rebuilt infrastructure into a hub-and-spoke model with a centralized min.io data layer and ETL pipelines feeding analytics and BI. Two big lessons here. One: invest in your tech stack deliberately so you're not a Frankenstein of five different platforms that don't talk to each other. Two: design your data architecture so your people (and your AI agents) have a single source of truth. That's how you get from fire-fighting in six dashboards to proactive, predictive signals that tell you when a client engagement needs attention. AI, Reskilling, and Shrinking Middle Roles Jennifer draws a hard line: the agency now tends to hire either very seasoned client-facing leaders or AI engineers; the middle is shrinking. With agentic networks giving junior staff “superpowers,” the agency can afford fewer mid-level “lever pullers.” At this level there's no room for slow execution or elementary work. That's a cultural and ethical challenge, both for hiring and for workforce development. For agency owners, this raises practical HR questions: do you reskill your people, or replace them? Jennifer suggests building agent-driven systems that augment humans, and being brutally honest about who can grow into that future. It's also a call to action for how we prepare the next generation: schools won't teach this; companies will need to. Playing with AI Platforms: Why Leaders Need to Just Know Enough to Be Dangerous Jennifer started like a lot of agency owners dipping into AI, playing around on tools like n8n, Make.com, Relevance, and Longchain. Her dev team laughed, calling her an “elementary school kid on a tricycle,” but here's the point: she didn't need to master the tech. She needed to know enough to point her team in the right direction. Instead of obsessing over code, she framed the problem differently: “Here's what I don't want a human doing anymore. Can you make that happen?” That mindset shift is key for agency owners. You don't need to be a full-stack AI engineer to lead an agency into the future; you just need to clearly define outcomes and invest in people who can deliver them. Find Real AI Talent in Unlikely Places This is where most agencies get stuck. You're not going to find your next AI architect on Upwork. Jennifer leaned on her network, starting with her cousin Chris, a hardcore developer who initially thought AI platforms were “rookie business.” Once Chris realized the power of agentic networks to scale his expertise, he became the backbone of CI Web Group's transformation. Now, she hunts talent in unconventional places: hackathons, LinkedIn, and especially YouTube. Forget the flashy “10x growth hack” videos — she looks for nerds with four views, geeking out about orchestrators and ETL pipelines. Those are the builders who care about solving real problems, not just building hype. Her tip: if you find one, reach out immediately. They don't want sales, they just want to build. Designing AI Agents Like an Agency Org Chart Jennifer compares AI agents to a company org chart. You don't hire one person to do everything, that's a recipe for burnout. Same thing with AI. Each agent should tightly focus on a single task, with checks, auditors, and orchestrators overseeing the system. The payoff was massive efficiency gains. Instead of six different platforms that don't talk, her agency built a centralized hub with min.io, ClickHouse, and AI layers on top. That's how you go from patchwork automation to true predictive intelligence. The Real Cost of AI Talent If you're wondering how much this all costs, the answer is… a lot. On the high end, seasoned AI engineers can run you a quarter million in salary. On the low end, Jennifer tests new hires on project-based sprints, maybe $6K for a 10-hour challenge. The point isn't to cut costs; it's to prove quickly who can deliver and who can't. Her recruiting process is brutal but effective: give candidates a project, a tight deadline, and see how they perform. If they stall, they're out. If they screen-share fast and solve problems live, they're in. No fluff, no endless interviews. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
In this episode of WP Tavern, host Nathan Wrigley chats with June Liu and David Denedo about WP Accessibility Day, a global 24-hour online event dedicated to making WordPress and the web more accessible. They discuss the event's diverse organising teams, personal stories that drive their passion for accessibility, and the importance of embedding accessibility from the start. The 2025 event features pre-recorded sessions, live chat with speakers, translation support, and practical sessions on both the technical and business aspects of web accessibility. Registration is free, and everyone is encouraged to participate. If you want to learn more about how you can make your WordPress sites, and the web in general, more inclusive, or if you're motivated by global collaboration and personal stories, this episode is for you.
In this episode of Cache Up, host Michelle Frechette chats with Joe Dawson, co-founder of WordPress Accessibility Day. They discuss the event's origins, its 24-hour global online format, and the importance of accessibility in web design for people with disabilities and aging users. Joe explains the logistics behind providing live captions, ASL interpretation, and paying speakers. The conversation highlights the volunteer-driven nature of the event, the need for sponsorship, and ongoing efforts to improve both digital and physical accessibility in the WordPress community and beyond.Top Takeaways: The Origins and Growth of WP Accessibility Day: WP Accessibility Day started in 2020 as an online accessibility-focused event and was significantly shaped by the pandemic, which allowed the team to attract international speakers. Founders Joe Dolson, Amber Hinds, and Bet Hannon built a volunteer-run organization that has grown into an annual, fully online 24-hour event, enabling global participation.Commitment to Accessibility for All: The event emphasizes true accessibility, not just compliance. It includes live ASL interpretation, live captions, and translated content (currently in Spanish, French, and other languages), ensuring participants with various disabilities and language backgrounds can fully engage. Accessibility is seen as a benefit for everyone, including those with temporary or situational disabilities.Valuing Contributors and Maintaining a Sustainable Model: WP Accessibility Day pays its speakers and translators to honor their time and expertise, despite being a volunteer-led nonprofit. Sponsorships and donations fund professional captioning, sign language interpreters, Zoom infrastructure, and post-production, balancing high-quality accessibility services with organizational sustainability.Real-World Impact and Awareness: The conversation highlights how accessibility challenges extend beyond the web to physical spaces and everyday life. Joe and Michelle emphasize the importance of listening to feedback from people with disabilities, including temporary ones, and addressing barriers proactively. The event and its materials serve as both an educational resource and a demonstration of inclusive design practices in action.Mentioned Links: WP accessibility dayid24Bet HannonAmber HindsVitaly FriedmanSmashing MagazineJoe A Simpson Jr
It is Marta's third career shift, becoming a psychotherapist, after 20 years in healthcare and having worked in academia before! Across this wide career and lived experience, she knew that she wanted to bring it all into her work in her private practice. Additionally, Marta had been helped by many people when she was getting started, which is what encouraged her to pay it forward by offering supervision and mentorship to new and upcoming clinicians. In this podcast episode, Marta and I discuss pivoting from full-time to work full-time in private practice, how to hire the right people, and how to maintain the soul of therapy within the growing business. Join us for a great conversation! MEET MARTA Marta Evans, RP, M.Ed., C.C.C., is a psychotherapist and certified Internal Family Systems (IFS) therapist based in Hamilton, Ontario. She's the founder of Evans Family Counselling & Psychotherapy, a heart-led group practice specializing in transformational therapies like IFS and EMDR for individuals navigating complex trauma, grief, and life transitions. Known for her warm, authentic presence and “gentle but spicy” approach, Marta is a strong advocate for trauma-informed care that challenges the limitations of the traditional medical model. At EFCP, she and her team prioritize respectful, collaborative care that supports deep healing and change by addressing root causes rather than just managing symptoms. Learn more about Marta on her practice website, Psychology Today, and Facebook profiles. In this episode: Starting private practice Diversifying your experience Building up a group practice Marta's advice to listeners Starting the private practice As Marta explains, being a psychotherapist is her third career. She worked for a long time in academia and as a radiation therapist in oncology before transitioning to psychotherapy. With her private practice, Marta started it part-time initially before getting to the point where she had enough clients to move into working in the practice full-time. She worked for some time in a group private practice while building up her own. Diversifying your experience After Marta completed her Master's degree, and while she was building up her private practice and working in another group practice, she got as involved as she could over the span of about seven years - before going full private practice - to soak up as much experience as possible. She knew that her degree was valuable, but that she simultaneously wanted to have a lot more experience under her belt, which can only be acquired through working directly with people. Building up a group practice Marta developed her solo practice into a group practice in January 2024s. She decided to grow her private practice because she wanted to have a community of therapists around her, she wanted to stop turning clients away, and she wanted to start supervising and mentoring new clinicians. Now, Marta has associates and mentees - she wants to help them nourish their passions and to provide an essential service that she herself benefited from. In a way, she's paying it forward. Marta's advice to listeners Slow is fast! Be intentional. Don't lose the soul of therapy by getting too caught up in the business aspects of running a private practice. Work closely with your values while heading closer to your goals. Connect with me: Instagram Website Resources mentioned and useful links: Kayleen Edwards: Private Practice Growth and Planning for Maternity Leave | EP 174 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Get some help and freebies on your website with WordPress! Learn more about Marta on her practice website, Psychology Today, and Facebook profiles Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn
In Episode 169 of the Best Coach Ever podcast, Lynette sits down with her longtime business coach and mentor, Julie Chenell, to talk about the real path to a sustainable, multi-million dollar business. Spoiler: it didn't start with aura, vibes, or a viral funnel. It started with blogging in 2007 to cope with postpartum depression.Julie unpacks the 10-year foundation that led to her $20M+ empire—before the world even knew her name—and explains why most entrepreneurs are chasing the wrong problems, panicking too early, and glamorizing burnout. This episode is a must-listen if you're craving business advice that actually makes sense, from someone who's built stable income, strategic systems, and real longevity in the online space.If you're over the "just raise your rates, babe!" business advice, and want the truth about how to make money without melting your nervous system—this one's for you.If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest convos like this one.In this episode, we cover:1) Julie's “Normal but Legendary” Origin Story [0:00 – 7:28]-From blogging as a stay-at-home mom in 2007 to a $20M+ business empire.-How Julie's quiet resilience, not flashy tactics, shaped her long-game success.2) Why “Follow the Problem” Is the Strategy That Always Works [7:29 – 13:42]-How solving real problems (not just building pretty brands) led to her first $300/week.-The Blogspot-to-WordPress migration post that accidentally built her first funnel.3) Same Skills, New Price Tag: How She Scaled Her Services [13:43 – 19:11]-Why repositioning your offer (not reinventing yourself) can 10x your income.-The evolution from blog design → website builds → sales funnels & $20K projects.4) Grit > Vibes: How She Went from $20K to $96K in a Month [19:12 – 25:00]-The truth about her first course launch—and why she still added 1:1 coaching.-The danger of scaling too fast without a stable foundation.5) Million Dollar Grit (The Book & The Lessons That Matter Most) [25:01 – 32:08]-Why Julie's book skips the “highlight reel” years—and focuses on the hard-earned habits.-The overlooked skills that actually lead to 7-figure success (spoiler: not more certifications).6) Business Apocalypse & the Fall of Fluffy Coaching [32:09 – 39:38]-Why “charging your worth” is bad advice and culty vibes aren't a strategy.-The 2020–2023 reckoning that revealed who built real businesses… and who didn't.7) Say Yes Fast & Learn as You Go [39:39 – End]-Why overthinking is killing your momentum—and how action builds clarity.-The final lesson: you don't need a perfect plan, just the willingness to figure it out.Connect with Julie:Website: https://juliechenell.com/Instagram: https://www.instagram.com/juliecchenellConnect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com
Episode 350 of TWiW, hosted by Nathan Wrigley, tackled key topics in the WordPress ecosystem, including updates on RT Camp's GoDAM plugin, Site Spotlight site reviews, and upcoming features in WordPress 6.9. The panel discussed WordPress's marketing struggles, the “cool kids” debate, community events calendar conflicts, and recent layoffs at major agencies like 10Up. Notable news included Shopify's new WordPress plugin and WooCommerce's POS app launch. Accessibility initiatives and innovative plugins were also highlighted, reflecting the ongoing evolution and challenges in the WordPress community.
Home service pros, this episode is packed. Ryan shares hard-won lessons from a top-tier SEO conference and opens up about shady marketing tactics that are hurting contractors when they try to switch providers. If you've been burned by an agency holding your site hostage, locking down your content, or “losing” your login credentials—this is the wake-up call you need.Ryan dives deep into the future of local SEO and why AI is completely changing how garage door companies—and all home service businesses—need to think about their websites. If you're not optimizing for AI and trust signals now, your online presence will slowly disappear. The episode covers how Google's new integration with Reddit is driving massive changes in search results, how telling stories on your website boosts local rankings, and why infographics and real project photography can make or break your visibility.You'll learn how to use review pages, schema markup, and transparent pricing to boost conversions and get found faster. Ryan also explains the truth about WordPress vs. leased site builders, why agencies are pushing back so hard when clients leave, and how “honest” is the new power word for home service SEO.Plus, hear about Ryan's upcoming intensive in Fort Lauderdale with Joseph Roberts, his work with AI development groups building beyond basic prompts, and why Marketuity is offering new slots for companies that want real SEO growth, not smoke and mirrors.This episode is a no-fluff, practical roadmap for dominating in a market where AI doesn't care about what you paid—only what you prove. Original content, authentic photos, and transparency are the new non-negotiables.If you're a garage door business owner who wants to stay competitive in 2025 and beyond, this episode will change the way you think about your online strategy.Want help dominating local search and AI results? Visit marketuity.com or message Ryan to book a discovery call.Want in on GDU? We're accepting 3 new members with revenue between $1M–$3M. Reach out for a free class pass.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
In this WP Behind the Builds episode, guest Devin Walker discusses his transition from corporate IT to successful WordPress plugin development, focusing on GiveWP, WP Rollback, and lessons learned about business and community engagement.
Over the past few years, I've heard several people suggest that "blogging is dead." However, one of my favorite coaching clients earns her primary income from her blog and also hosts retreats and an annual conference for an entire community of food bloggers who earn an income from their blogging efforts. So I invited my client, Megan Porta, and asked her the question, "Can you still make money blogging in 2025?" Short answer: Yes. It's doable. It looks different than it did a decade ago. It requires real passion, patience, and a focus on what serves readers right now. Below are thorough show notes to meet you exactly where you are. If you want to start or revive a blog as a real income stream, these notes double as a step-by-step primer. What This Episode Covers Why blogging still pays when you pair patience with passion Megan has seen brand-new bloggers “crushing it.” The difference now is you cannot fake it. Your readers and Google both know when you do. Authenticity wins. The fastest realistic path to first income Join a quality ad network once your traffic qualifies. We name the two big players and their current thresholds. We also discuss why Google SEO and Pinterest are still the two traffic pillars that move the needle. Niching way down to win Broad “everything” blogs struggle today. Specific sub-niches serve specific people and get rewarded. Think “vegan cakes” instead of “vegan.” The love for your topic has to show up in every post. The collaboration playbook for early momentum Smart email list swaps. Contributing value inside the right Facebook groups without spamming. How one helpful post can put a niche creator “on the map” in months. Income beyond ads Digital products. Memberships. Sponsorships. How to think about affiliate income post-HCU and what still works if you are selective. Platform and tech choices that save you pain Why WordPress.org with solid hosting is still the move. Why a VPS and proactive security matter. Real-world cautionary tales about updates, backups, and malware. Key Takeaways and Insights 1) Yes, you can still get paid to blog. The bar is higher. If you bring patience and genuine expertise, you can absolutely build an income today. People starting in the last year or two are succeeding. The difference is the landscape. Authenticity and user value must drive your strategy. 2) Niche inside the niche Winning examples are laser-specific. Pick a tight segment of a larger category, then become unmistakably helpful to that reader. This is how you break through and build trust. 3) Traffic plan: SEO and Pinterest first To qualify for premium ad networks, prioritize traffic that comes from search and Pinterest. Current thresholds discussed in the episode: Mediavine at roughly 50,000 sessions per month and Raptive at roughly 100,000 pageviews per month. Build to those numbers, then let ad RPMs start compounding. 4) Collaboration without spam Use email list collaborations. Show up consistently inside large, topic-relevant Facebook groups. Earn trust by answering questions with real substance. This moves traffic quickly when your niche is dialed in. 5) Create on-topic, helpful content Google's Helpful Content updates pushed bloggers to stay tightly aligned with user intent. Keep posts on point for your niche. Tangential personal stories and off-topic content dilute perceived expertise and can hurt discoverability. 6) Monetization mix that works in 2025 Display Ads once you hit network thresholds. This becomes semi-passive as your library grows. Digital Products as quick wins: ebooks, guides, weekly prep plans. These are simple to produce and match your audience's immediate needs. Memberships if your audience is invested. Price points in food niches commonly range from about 5 to 20 dollars per month, often for ad-free experiences or exclusive content. Tech options include WordPress setups and hosted communities such as Circle, Skool, Slack, Discord, Mighty Networks, and niche tools like Member Kitchens. Sponsorships when you can articulate your audience's value. Niche reach can beat raw follower counts if you understand a sponsor's acquisition economics and lifetime value. Affiliate Income is trickier after recent updates. It can still work at higher commissions or with premium offers. Treat it as a supplemental play, not your core plan. 7) Stack the tech in your favor Choose WordPress.org for full control, proven SEO flexibility, and extensibility. Invest in good hosting. A VPS with strong uptime guarantees is worth it. Expect to pay roughly 89 to 150 dollars per month for reliability that protects your revenue. Treat security and backups as non-negotiables. Plugins and themes require regular updates. Malware exploits often come from simple neglect. Have a pro who can restore fast. This avoids losing days or weeks or years of content. Practical Playbook Phase 1. Choose a narrow niche and validate demand List ten posts your ideal reader would save today. Ensure all are tightly aligned with one outcome your niche cares about. Keep stories and extras on-topic so Google sees topical authority. Phase 2. Protect the asset Run WordPress.org on a reliable VPS and keep everything updated. Assign backups and security to a pro so you do not risk outages or data loss. Phase 3. Build a traffic engine Publish high-quality posts that answer exact questions your audience asks. Optimize for search and create Pinterest assets for each post. Aim for Mediavine or Raptive thresholds to unlock ad revenue. Phase 4. Accelerate through collaboration Join large, relevant Facebook groups. Contribute substantial answers that stand on their own. Start tasteful email list collaborations for quick, qualified traffic. Phase 5. Layer monetization Add an easy digital product that solves a specific use case. Test a simple membership once engagement is strong. Pitch sponsors when you can quantify your audience's fit and value. About My Guest Megan Porta has been blogging since 2010 and runs Eat Blog Talk, a podcast and community that supports food bloggers who want to grow and monetize. She is a strong voice for focus, patience, and authenticity in a space that has evolved dramatically. Resources Mentioned Megan's sites: PipAndEbby.com and EatBlogTalk.com. Megan welcomes follow-up questions at megan@eatblogtalk.com. Ad networks: Mediavine, Raptive, once you meet their traffic thresholds. Community and membership tools: Circle, Skool, Slack, Discord, Mighty Networks, Member Kitchens. Platform: WordPress.org with quality hosting and a VPS. I'm Here To Help! If you want help in building your own online business, send me a short note about your business dream and where you feel stuck. I will point you to the most useful next step, whether that is a free resource, a workshop, or coaching with me. My email is cliff@cliffravenscraft.com.
Ever wondered if you should trademark your business?There are a lot of reasons you may consider it:You may want to sell your business one day.You might want to make sure no one can take your brand name with no grounds for legal action on your end.You might have a productized service or product you want to sell eventually.You may just want full control over your brand as a whole.For all those reasons and more, you might be wondering if you should trademark and what the process is.To help with that, I'm excited to bring, back onto the podcast, personal legal commandant Ann Koppuzha who recently helped me get Web Designer Pro® officially trademarked!We walk through the entire process, what to do and what to expect.Again, whether or not you want to sell your business one day, there are many reason you might want to consider OWNING your brand name or a product or service that you offer.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/398Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
This week I Talk About GEO vs SEO [powerpress]
If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management. With a background in web design, development, and digital marketing, Paula brings a rare blend of technical knowledge and operations savvy that helps keep projects on track. In this conversation, Daniel and Paula unpack the often-invisible side of website development — from estimating timelines to handling revisions and communicating with multiple stakeholders. You'll learn why timelines can shift, how a single project can involve dozens of communication touchpoints, and why having one main point of contact can save weeks of time. Paula shares the tools she uses to create realistic projections (including the beta distribution method) and why even the most well-planned projects need buffer time. If you're planning a website project or currently working with a web designer, this episode will give you the insights you need to be a more prepared and empowered client. Understanding the process isn't just helpful — it can actually speed things up and lead to a better result. Key Takeaways: Project timelines aren't guesses; they're calculated using a formula that considers best- and worst-case scenarios, plus client responsiveness. Revision requests should be thoughtful and consolidated — too many small changes can create delays and affect other projects. Website drafts are not the final product. There's a process in place for revisions, pre-launch QA, and ongoing post-launch edits. Technology limitations (like device compatibility) are real. Perfecting a site for every screen isn't realistic or necessary. Communication can quickly become overwhelming when too many people are involved. A single point of contact streamlines everything. Every project is an opportunity to learn. Paula shares how documenting "lessons learned" helps improve outcomes over time. Whether you're launching your first website or your fifth, this episode will give you the clarity and confidence to navigate the process smoothly.
Movie Miss and (former co-host) Nikki Flixx discuss the 1989 "turkey" Stephen King's Pet Sematary starring Dale Midkiff, Denise Crosby, Fred Gwynne, Blaze Berdahl and Miko Hughes. *SPOILERS DUH!* At the time this episode was recorded, you can WATCH PET SEMATARY HERE: Netflix and pay streaming on Amazon Prime (Pet Sematary 2019 and Pet Sematary 2 1992) are also on Amazon.We're also on YouTube, Apple, Goodpods, Pandora, Amazon & Audible and ko-fi.com/letstalkturkeysA proud member of the Prescribed Film Podcast network #PFPNPlease take a moment to rate & review the show! Be part of our fun bad movie conversations (We Want To Interact With You and Hear Your Thoughts!) by following both our facebook discussion group and our official page Let's Talk Turkeys, on Instagram at letstalkturkeys (all one word), email us directly at letstalkturkeys@yahoo.com, we're on X (Twitter) @gobblepodcast, Bluesky @letstalkturkeys and check us out on Wordpress at https://letstalkturkeys150469722.wordpress.com/Find Movie Miss on IG at movie_miss & Slasher*COVER ART by: Dave Carruthers*
In Episode 121 of the Gutenberg Changelog podcast, Birgit Pauli-Haack and Anne Katzeff dive into Gutenberg 21.6 and 21.7, touching on theme development, block themes, Figma workflows, Playground blueprints, and upcoming WordPress 6.9 features. They discuss enhancements to data views, grid layouts, the new accordion block, command palette improvements, block-level commenting for collaboration, accessibility updates,…
Google Celebrates 27th Year Anniversary:
Riker's Curse, River City, EDR-Freeze, MCP, WordPress, GitHub, Josh Marpet, and More, on this edition of the Security Weekly News. Visit https://www.securityweekly.com/swn for all the latest episodes! Show Notes: https://securityweekly.com/swn-515
In this podcast episode, host Michelle Frechette interviews Adam Preiser and Andre Gagnon, co-founders of SureCart, a managed e-commerce platform for WordPress. They discuss SureCart's user-friendly features, flexible pricing, robust subscription management, and seamless integrations. The conversation highlights how SureCart simplifies online selling for merchants and agencies, offers transparent pricing, and supports both digital and physical products. Listeners ask questions about selling digital goods, reporting, and payment options. The episode concludes with community engagement details and upcoming events, showcasing SureCart's commitment to merchant success and innovation.Top Takeaways:Accessibility and Customizability Are Core Priorities: SureCart places a strong emphasis on accessibility, including keyboard navigation, screen readers, and focus management. Every new feature undergoes extensive accessibility testing. At the same time, the platform is highly customizable, allowing users to modify templates for products, carts, checkouts, and even customer areas. This is particularly valuable for agencies building stores for clients with specific design requirements.Flexibility and Seamless Integration Simplify E-Commerce: SureCart supports multiple pricing options—including one-time payments, subscriptions, and installment plans—and integrates seamlessly with page builders like Elementor and Bricks. It eliminates the need for multiple third-party plugins, offering built-in shipping, taxes, upsells, affiliates, and abandoned cart recovery. Merchants can manage both digital products (like photography) and services, including instant checkout pages for streamlined selling.Advanced Reporting and Subscription Management: The platform provides detailed reporting dashboards with KPIs and subscription analytics, making it easy to track sales, refunds, churn, and growth. Subscription management is automated, including failed payment recovery and options to retain customers through discounts or pauses. Integrations with tools like Zapier allow merchants to trigger automated actions and workflows, enhancing customer retention and operational efficiency.Transparent Pricing, Scalable Plans, and Upcoming Features: SureCart offers a simple pricing model: free plan with a 1.9% transaction fee, or paid annual plans ($179/year for a single store) with all features included and no transaction fees. Plans scale from one store to unlimited stores, ideal for agencies. Upcoming features include starter templates, product reviews, automated fees and discounts, custom report builders, and integration with Razor Pay for international payments. The team maintains a customer-focused, approachable philosophy, prioritizing feedback and ongoing improvements.Mentioned In The Show:SureCartWP CrafterCartFlowsElementorBricks BuilderOtto KitZapier
Cue the John Carpenter music, it's time for more Halloween! 30 years ago Michael Myers slashed into theater screens once again, to little celebration. On this retrospective we talk the good, and the bad of Halloween: The Curse of Michael Myers. Thanks to our good pal Phil from The Spookhouse Podcast for joining us. Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithful!
In this episode of WP Builds, Nathan Wrigley welcomes back Sebastian Webb to discuss his new WordPress product, Amender. Sebastian explains how Amender lets users visually and non-destructively edit any content or styling on WordPress sites, regardless of which builder or theme created it, using both an intuitive interface and AI-assisted commands. The conversation covers Amender's technical approach, AI integration, unique licensing model, ideal use cases, and practical examples. Amender is positioned as a flexible amendment tool, not a full page builder, and offers a generous, security-focused pricing structure.
Send us a textEntrepreneur, athlete, and inspirational figure Lawrence Charles breaks rules and breaks records.
In this WP Tavern episode, host Nathan Wrigley interviews software pioneer Dave Winer, a key figure behind technologies like RSS and podcasting. Winer reflects on the early idealism of the web, the rise of walled gardens, and why open and interoperable platforms matter. He discusses his latest project, “Wordland,” which leverages WordPress and markdown to create a decentralised alternative to social media silos, aiming to restore user freedom and creativity online. Dave emphasises the importance of open standards, backwards compatibility, and collaborative development for a healthier, more connected digital future. If you're passionate about owning your content, deeply curious about web history, or looking for inspiration on how technology can empower rather than control, this episode is for you.
Hello friends! We have a great, big show for you guys today. Singer-songwriter, guitar player, and writer, Steve Carter is my guest for episode 1516! We have a great conversation about Chris Gage and Christine Albert and their importance to our community, having his life saved by a Nazi war criminal when he was two weeks old, playing reggae in Baytown Texas in the 70's, meeting Bob Marley, playing in Stop The Truck, Freddy Powers Band, The Lotions, Pressure, and more, his Wordpress blog, losing his son, famous people he's met, his Bee Gees, Beach Boys, John Cale tribute bands, and much more. Find Steve on Facebook, Spotify, and read his writings on his Wordpress. I had a great time getting to know Steve. I'm sure you will too. Plus, Paige DeChausse and Nick Boettcher from The Reverent Few check in about ROCK-N-ROLL FOR RESPTE CARE: THE PAM JAM an all-star night of music in support of Ashlyn Shanafelt as her mama undergoes Chemo treatment out in West Texas. This helps afford her the travel to & from to be with her mom during these times. The event is tomorrow, Wednesday, Sept. 24th at 8 pm at The Saxon Pub and feature performances from The Reverent Few, Dave Scher, Suzanna Choffel, Cari Hutson & Good Company, Scott Strickland and more. Get tickets, make donations, and more HERE! I love how Austin always comes together for it's own. We're lucky to live here. If you live in Austin, today, 9/23 is HAAM Day! There will be music all over the place in Austin from 6 am - 2 am. Go to myhaam.org for music listings. Let's get down! Follow us on Instagram, TikTok, X, Facebook, Spotify, Apple Podcasts, or anywhere you pod. Send someone the gift of Johnny with Cameo. If you feel so inclined. Venmo: venmo.com/John-Goudie-1 Paypal: paypal.me/johnnygoudie
What kind of founder builds a billion-dollar company around something anyone can use for free? Matt Mullenweg, co-founder of WordPress and CEO of Automattic, joins Joubin Mirzadegan to reflect on two decades of building the platform that now powers over 43% of all websites through cycles of doubt, decline, and reinvention.He also shares how Automattic aligns employees with its mission to democratize publishing and commerce through paid sabbaticals and remote work.Guest: Matt Mullenweg, co-founder of WordPress and founder and CEO of AutomatticConnect with Matt MullenwegXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins
When I began my career in web design, my initial goal was to “get a job” as a web designer for an agency or corporation…until I realized corporate life is NOT for me.But that's me, I enjoy the world of risk and reward of freelancing and entrepreneurship, whereas the freelance lifestyle is NOT for everyone.So today I'm thrilled to share the conversation I had with Chris Webb, who's had a long career as a web designer and developer as an agency and corporate web designer. But Chris also does freelance on the side, so he has a unique perspective on the pros and cons of freelancer vs agency vs corporate web designers.What makes this convo extra special is that Chris has been a close personal friend of mine since early high school. I looked up to him big-time when I first got started in design because he was “the cool agency designer,” and he mentored me in many ways in those early days. So to be able to have him on the show now, 16 years later, is an awesome, full-circle moment for us both
Today we are joined by Nati Tal, Head of Guardio Labs, discussing their work “CAPTCHAgeddon” or unmasking the viral evolution of the ClickFix browser-based threat. CAPTCHAgeddon — Shaked Chen's deep dive into the ClickFix fake-captcha wave — reveals how a red-team trick morphed into a dominant, download-free browser threat that tricks users into pasting clipboard PowerShell/shell commands and leverages trusted infrastructure, including Google Scripts. Guardio's DBSCAN-based payload clustering exposes distinct attacker toolkits and distribution paths — from malvertising and compromised WordPress to social posts and Git repos — and argues defenders need behavioral, intelligence-driven protections, not just signatures. The research can be found here: “CAPTCHAgeddon” Unmasking the Viral Evolution of the ClickFix Browser-Based Threat Learn more about your ad choices. Visit megaphone.fm/adchoices