Podcasts about WordPress

Tired of writing blog posts no one reads? Let's fix that. In this episode, I'm walking you through the exact steps to format your blog posts so that people actually want to read them. We're talking real strategies, tactical steps, and zero fluff. If writing makes you nervous, or you feel like no one's clicking through your content, this episode is your starting point. This is part four in our blogging series, and we're covering why structure matters, how to make posts scannable, and how to use headings the right way for both your reader and Google. PLUS—our very first listener question! Sabrina asks about Wix vs. WordPress, and I give you a full breakdown on which is better for long-term growth and monetization. Check Out the Episodes in Our Blogging Series: 381: How to Pick the Right Blog Platform Based on Your Goals 386: What to Write on Your Blog as an Influencer: Your Guide to Content Pillars, Keywords, & Calendars 392: Is Blogging Still Worth It? Yes—Here's How to Get Consistent Traffic   Find It Quickly: 01:31 - Blog Writing Confidence and Structure 02:36 - Formatting Tips for Readable Blog Posts 07:17 - Using Headings for SEO and Readability 12:09 - Final Tips and Encouragement 18:26 - Listener Question: Wix vs WordPress   Mentioned in this Episode: Ask Bree: thrivetogether.blog/askbree Boldfluence: thrivetogether.blog/boldfluence Siteground: siteground.com BigScoots: bigscoots.com 381: How to Pick the Right Blog Platform Based on Your Goals  

In this WP Builds episode, Nathan Wrigley talks with Thomas Raef about WordPress website security. Thomas shares his journey founding We Watch Your Website, discusses the prevalence of attacks on US WordPress sites, and explores how hackers increasingly use stolen credentials and AI-powered methods. The episode gets into AI tools for both attackers and defenders, highlighting strategies like behavioural analysis and other mathematical things I don't understand! It wraps up with advice on implementing security measures like 2FA and device trust, and the ongoing AI "arms race" in cybersecurity. Go listen...

Send a textHave you ever told yourself,“Okay. This time I'm going to stick with it.”And then a few weeks later… life happens. The routine shifts. The habit disappears. And suddenly you're questioning your consistency, your discipline — maybe even your identity. If that sounds familiar, this episode is your reset.We're revisiting one of our most powerful conversations with Ronnie Loaiza — behavioral science expert, certified habit coach, master certified life coach, and personal trainer — because the truth about habits is more relevant than ever.Especially for high-achieving women leaders.Because here's what we see all the time: You don't struggle with ambition or commitment. You struggle with trying to build habits on top of pressure, burnout, and unrealistic expectations.And your brain? It's simply doing what it was wired to do.In This Episode, We Explore:✨ Why willpower is overrated✨ The difference between a routine and a habit✨ What to do when a habit you built suddenly disappears✨ Why 21 days is a myth (real studies show 85–185 days!)✨ How to identify the hidden “reward” behind habits that aren't serving you✨ The neuroscience behind dopamine, celebration, and momentum✨ Ronnie's simple If–Then strategy for creating flexibility without losing progress✨ Why momentum beats motivation every timeWe also go deeper into the pre-work most habit books skip:Before you build the habit, you have to uncover: What void is this habit filling? What reward am I unconsciously protecting? Does this habit actually align with who I'm becoming?Because sometimes the habit isn't the problem.Sometimes it's the identity shift happening underneath it.For the Leader Who…Feels pressure to perform at the highest level — alwaysWorries about burnout but keeps pushing anywayBelieves she “should be able to handle it all”Wants systems that support her success instead of draining herIs ready to work smarter — not harderThis conversation will meet you exactly where you are.Not with hustle, shame, or more discipline. But with neuroscience, compassion, and strategy.Reflect As You Listen:Where am I relying on motivation instead of systems?What tiny action could rebuild trust with myself today?What changed in my life that may have disrupted my routine?Am I judging myself… when I actually just need a new plan?High performance doesn't require punishment. Sustainable leadership doesn't require self-neglect.And habits that last? They're built on awareness, alignment, and celebration.

In this episode, Nathan Wrigley talks with Russell Aaron about the little-known WordPress admin page “options.php.” Russell Aaron explains what the page does, displaying and allowing edits to the entire wp_options table, and discusses its usefulness and risks. They cover why it exists, who can access it, why it's not linked in the admin menu, and how it's both powerful and potentially dangerous if misused. The conversation is full of insights for curious WordPress users and developers who want to better understand their site's backend. So, if you fancy poking around behind the scenes, or have ever wondered what might be hiding right under your nose in WordPress, this episode is for you.

Hey, friends. The hard truth of it is—It's bad for business if there's no rule of law. We're grateful for the voices in the profession that have shown a willingness to defend our nation's laws in the midst of uncertainty. Later, Conrad shares tips for making friends. ----- We've been heartened to see a variety of voices standing up for the rule of law in recent weeks, and working in legal, we know the pressures firms feel as they consider how to engage in our current political climate. But, on this we can all agree: The rule of law is essential for the health and prosperity of our nation. Gyi and Conrad take a moment to share stories and amplify the voices of those who have shown their commitment to uphold the Constitution.  Next, Conrad really opened a can of worms on Facebook this week. Come for the drama, stay for the tactical tips on standing out in a world of private equity-backed agencies. Grab some popcorn. The News: Bob Ambrogi digs into the hopeful thought that legal-specific tech platforms can do a better job for lawyers' AI needs – Anthropic's Legal Plugin for Claude Cowork May Be the Opening Salvo In A Competition Between Foundation Models and Legal Tech Incumbents Multiple clients have seen a 40% drop in their local visibility. Seems shady, eh?  If you don't control your WordPress site, there's a problem, folks. Gyi & Conrad explain how to own your stuff from the get-go.  Announcing the Lunch Hour Legal Marketing Summit in Nashville, Tennessee! It's gonna be a great time, everyone. Get your tickets before they're all gone! Mentioned: NCBP discusses the rule of law: Presidential Check-In – A Conversation with Patrick Palace  Sign the Pledge! Listen Next: Local Love, Review Realities, and the Truth about Google's PMax Campaigns   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

In This Episode: The Internet Archive saves an old car. AI Bird IDs. Claude code. Ringing Lost Dogs. This week the TEH Podcast is hosted by Leo Notenboom, the “Chief Question Answerer” at Ask Leo!, and Gary Rosenzweig, the host and producer of MacMost, and mobile game developer at Clever Media. (You’ll find longer Bios on the Hosts page.) Top Stories 0:00 LN: Internet Archive to the rescue My wife is visiting my sister-in-law, and the parking brake in her 2000 Honda CRV (originally my mother’s car) froze up. The pull-lever i the center wouldn't budge. I got messaged for help. I searched for “2000 honda crv maintenance manual”. The second entry is The Internet Archive's scan of the ~1400 page manual. https://archive.org/details/HondaCRV19972000  I was able to send her images from the manual about how to access and lubricate the pull lever. This isn't the first time IA has popped up randomly to help. It's an amazing resource. 5:45 LN: What bird is  that? Another story of things coming together. My wife takes a photo with her phone (Pixel 4a) of a hawk sitting on a fence in our neighborhood. https://flic.kr/p/2rVhrLG  The photo is auto-uploaded to her Google Photos account. I grab a copy and crop it. Original is 4032×3024, so there are lots of opportunities. Not bad. https://flic.kr/p/2rVjh8d  7:00 I fire up Topaz Gigapixel AI, and, with a little adjustment of settings, upscale the image 4x. I then crop it further to focus more closely on the bird. Also not bad, though there are some tell-tale signs that this was AI upscaled. https://flic.kr/p/2rVisjk  9:15 My wife asks me what kind of hawk that might be. No clue. So I decided to try … ChatGPT. I upload the upscaled image, and ask simply, “What kind of bird is this?” Likely ID: Red-tailed Hawk (juvenile) Based on the bulky buteo shape, overall brown upperparts, the pale “checkerboard” pattern on the wings, and the strongly banded tail (common in young birds before they develop the classic red tail), this looks most consistent with a juvenile Red-tailed Hawk. We do indeed have red-tailed hawks around here. It’s interesting that it ID'd a juvenile. 15:00 Identify birds. https://merlin.allaboutbirds.org/  18:00 LN: Claude Code Installed on my PC because it promised to be able to work on local data 20:00 Non-trivial install (at least for Windows – WSL, and then you're running in an Ubuntu bash shell). 21:10 Scenario 1: My Obsidian vault – all plain text (.md) files. I can now ask questions and run analyses across the entire collection of notes. 24:00 Scenario 2a: My personal blog. Pointed it at leo.notenboom.org – did OK, but incomplete. 25:00 Scenario 2b: exported by personal blog content from WordPress as an XML file. Dense, lots of cruft. Gave that to Claude and got a very complete, detailed analysis / summary of what I've been doing there since 2004. 27:00 Scenario 3: downloaded the contents of 23 years of Ask Leo! Articles. https://askleo.com/ask-leo-analysis-via-claude-code/  38:00 GR: Ring Doorbell Superbowl Ad ? Pretty sure I was “ringing this bell” many years ago right here LN: We Rate Dogs take on it: https://www.tiktok.com/@weratedogs/video/7605333665031245069 Ain’t it Cool GR: Dungeon Crawler Carl LN: Archive.org BSP: Blatant Self-Promotion LN: Managing Windows File Explorer's Navigation Pane – https://askleo.com/188995 GR: How To Keep Using Pages, Numbers and Keynote If You Don’t Want Apple Creator Studio Transcript teh_260 Video https://youtu.be/Q7JXOLNvLi4

Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte: https://linktr.ee/methodischinkorrekt Diesmal mit Wordpress, Misstrauen, Asteroiden und viel Lob.

This episode with Nathan Wrigley, Michelle Frechette, Marc Benzakein, Rhys Wynne explores the renewed importance of blogging and owning your content in 2026, discusses WordPress's educational initiatives and their overlapping complexities, reviews recent updates including the 6.9.1 release and a new Wayback Machine plugin, and gets into the prevalence of AI in WordPress development. Panelists debate the ethics, utility, and future impacts of AI, the challenges of local meetups, and celebrate community efforts. The show features lively listener interaction and concludes with reflections on blogging versus social media, and ongoing WordPress community changes.

Wow I had fun with this one! Total shout out to Lily Ray for providing the germ of not JUST this week's topic but the idea of a friendly stress-test test of the conclusion of the suggested toxicity of the listicle format when used in a self-serving, templated kind of way.Plus we have clear signal from last week's episode test where I wondered if I could rehabilitate my "Crawled, not indexed" content by applying the knowledge of that indexation threshold based on structure.There is a write up - feel free to email carolyn [@] confessionsofanseo.com while I'm figuring out where to house my testing reports.This episode - https://www.confessionsofanseo.com/podcast/the-mystical-listicle-is-it-really-endangered-in-google-season-6-episode-6/⁠Last week's episodehttps://www.confessionsofanseo.com/podcast/crawled-not-indexed-solved-season-6-episode-5/Test Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. ⁠⁠⁠⁠⁠⁠⁠hhttps://vizzex.ai/vizzex-beta-application/⁠PLEASE NOTE: We are discovering some pretty cool stuff - like where does your site drop off the siteRadius in the Helpful Content classification system?We are going to share that with the beta group first so that they have the ability confirm our findings by being able to repeat them in their content ecosphere.Don't wait! Make your expertise VISIBLE - get Vizzex.Tools that I use and recommend:Vizzex - ⁠⁠⁠⁠Helpful Content Analysis Tool⁠⁠⁠⁠Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

On a new Fresh Frights, the whole team take on the newest horror flick from Corin Hardy (The Nun), WHISTLE! Does this Dafne Keen fronted teen horror movie break the barriers of the genre, or deliver up a mixed bag? Listen in to hear our thoughts.    Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithfuls.

In our 2025 in-person Web Designer Pro Conference, Sam Sarsten (the Local SEO King inside Pro) presented for us live, sharing his top lessons learned in building his MRR primarily through SEO Growth Plans.In this special edition podcast, I'm giving you access to the full replay + Q&A sessions (which has been reserved for Pro members to this point.) I hope this helps you seriously consider, or at the very least, think about what growth plan type service you can offer to help build your monthly recurring revenue.And if it's SEO, be sure to check out the SEO Surge Summit that Sam is hosting later this month in Feb 2026!I'll be a speaker along with many other Web Design and SEO Pros.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/417Get your free ticket to the 2026 Designer Boss Summit, happening Feb 10-13th.I'll be sharing my top tips on how you can scale your design biz, your way.Incredible speaker lineup this year to.

This week I continue The Search For An Account Management Tool [powerpress]

Construir software do zero nem sempre é inovação. Muitas vezes, é só mais caro, mais lento e mais arriscado. Quando vale a pena comprar, integrar ou adaptar uma solução pronta? Quando faz sentido desenvolver internamente? E como grandes empresas equilibram autonomia, segurança, inovação e governança sem travar a organização? No episódio do Hipsters.Talks, PAULO SILVEIRA, CVO do Grupo Alura, conversa com JOÃO COSTA, gerente de Inovação Aberta da Petrobras, sobre decisões reais de tecnologia em escala: make or buy, inovação aberta vs fechada, citizen developers, Shadow IT, IA corporativa e como fazer a adoção de novas tecnologias acontecer de verdade — não só no PowerPoint. Uma conversa prática sobre como inovação acontece fora do hype, dentro de uma das maiores empresas do Brasil, onde planilhas, software pronto, IA generativa e desenvolvimento interno convivem todos os dias. Sinta-se à vontade para compartilhar suas perguntas e comentários. Vamos adorar conversar com você!

In this episode, Nathan Wrigley chats with podcasting veteran Seth Goldstein about his 15+ years in the industry. They discuss how easy podcasting has become, the importance of having a plan and process, and how podcasts can serve brands and businesses beyond immediate monetisation. Seth shares insights on podcast production, discoverability, the role of websites and WordPress, pitfalls of AI-generated podcasts, and why authentic personality keeps listeners engaged. They also touch on the value of process documentation, niche audiences, and why starting small and staying consistent is key to podcast success.

Send us a textWhat if leadership isn't something you learn one day, it's something you embody in every single decision?In this episode, Alex sits down with Sherell Slaise—entrepreneur, leadership mentor, and self-described “yes-to-experience” leader—to unpack what leadership really looks like when it's lived, not theorized.From walking away from corporate life, to building multiple businesses, to leading her family, teams, and even a sixth-grade volleyball squad, Sherell shares how confidence is built through experience, decisiveness creates safety, and true leadership is rooted in identity—not titles.This is a grounded, real conversation about leadership as a lifestyle: how the way you think shapes the way you lead, why certainty only comes after action, and how grit, commitment, and embodiment change results in business, relationships, and life.You'll hear Sherell break down the core leadership attributes she lives by—and how high-achieving women can stop overthinking, trust themselves faster, and step fully into the CEO identity they know they're meant for.✨ Curious where you're at in your own leadership evolution?Sherell also shares her CEO Readiness Quiz, designed to help high-achieving women assess how ready they are to lead at the next level in business. You can take it here:

This episode of WELSTech features an interview with Ryan Kirchoff where he shares an overview of his recent Leadership Conference presentation on our favorite topic – Artificial Intelligence. Are You an Influencer is the topic of an upcoming webinar. Sallie has a new favorite song, and Martin has a new favorite gadget. Which one will be your favorite? The discussion Assist versus lead – Instructional coordinator and consultant Ryan Kirchoff shares highlights from his recent WELS Leadership Conference session on AI and the Church (presentation resource). Since late-2022 when AI was first shared, Ryan’s work at Fox Valley Lutheran High School and with Blueprint-Schools.com has taken on an element of educating others about what and how AI can serve ministry. Ryan’s latest course, AI for Impact, is specially priced at $99 per school during February Ministry resource You Are an Influencer webinar February 19 – 7 to 8 pm Central Hosted by WELS Women’s Ministry Christmas coloring revisited Shout out to the upper grades at St. John Lutheran School in Fox Lake, WI and Principal Tom Rosenow Download their AI generated Christmas coloring book Picks of the week Now Rest Beneath Night’s Shadow – Melody and chorus by Pastor Caleb Schmiege and Melanie Bourman KeySmart SmartCard Community feedback PBX is all the talk in the WELSTech Google Group Next time Managing a strategic plan with Trello Get involved Add comments Send us an e-mail welstech@wels.net Join the WELSTech community: WELSTech Google Group WELSTech on Facebook WELSTech on Pinterest WELSTech on Instagram Add to the WELSTech wiki welstechwiki.gapps.wels.net Contribute to the #WELSTech Twitter conversation Follow us on Twitter – welstech, mspriggs and salliedraper Share with the Diigo group welstech

¿Sigues usando Docker porque te da pereza el cambio? En este episodio de Atareao con Linux te voy a demostrar por qué los Quadlets son la razón definitiva para que te decantes por Podman de una vez por todas. Si ya te hablé de los Pods y te pareció interesante, lo de hoy es llevar la gestión de contenedores al siguiente nivel: la integración TOTAL con SystemD.En el episodio 768, te explico cómo los Quadlets permiten gestionar tus contenedores, volúmenes y redes exactamente como si fueran servicios nativos de tu sistema operativo. Olvídate de scripts extraños o de depender de herramientas externas; aquí todo se define con archivos de configuración sencillos (.container, .network, .volume) que SystemD entiende a la perfección.Te cuento mi experiencia real migrando mis proyectos actuales. Ya tengo bases de datos PostgreSQL funcionando bajo este modelo y la estabilidad es, simplemente, de otro planeta. Veremos cómo levantar un stack completo de WordPress con MariaDB y Redis utilizando esta tecnología, gestionando las dependencias entre ellos con las directivas 'After' y 'Requires' de SystemD. ¡Se acabó el que un contenedor intente arrancar antes de que la base de datos esté lista!Capítulos del episodio: 00:00:00 Introducción y el adiós definitivo a Docker 00:01:33 ¿Qué es un Quadlet y por qué revoluciona Linux? 00:03:22 Los 6 tipos de Quadlets disponibles 00:05:12 Cómo gestionar un Quadlet de tipo contenedor 00:06:46 Definiendo Redes y Volúmenes como servicios 00:08:13 El flujo de trabajo: Git, secretos y portabilidad 00:11:22 Integración con SystemD: Nombres y prefijos 00:13:42 Desplegando un Stack completo: WordPress, MariaDB y Redis 00:16:02 Modificando contenedores y recarga de SystemD (Daemon-reload) 00:17:50 Logs con JournalCTL y mantenimiento simplificado 00:19:33 Auto-update: Olvídate de Watchtower para siempre 00:20:33 Conclusiones y próximos pasos en la migraciónAdemás, exploramos ventajas brutales como el control de versiones mediante Git, la gestión de logs centralizada con JournalCTL y las actualizaciones automáticas nativas que harán que te olvides de Watchtower. Si quieres que tu servidor Linux sea más profesional, robusto y fácil de mantener, no puedes perderte este audio.Más información y enlaces en las notas del episodio

In this episode, Andrew Wilder, founder of NerdPress, shares how he scaled his WordPress support business from solo freelancing to a team of 22 managing over 900 websites. He opens up about the pricing decisions that fueled his growth, the hiring strategies that built his team, and the technical foundations every site owner should prioritize. From backups and security to Core Web Vitals and site speed, Andrew delivers practical, actionable advice for WordPress users. If you run a website, this interview will help you avoid costly mistakes and build a faster, more secure site.   Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!   Links & ResourcesCheck out NerdPress - https://www.nerdpress.net/ Visit Hubbub for more details - https://morehubbub.com/ Get the "25 Things You're Doing Wrong On Your WordPress Website" checklist - https://www.nerdpress.net/25-mistakes/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper  Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative 

In this episode, Miriam Schwab discusses her journey in the WordPress space, from running an agency to founding Strattic, which was later acquired by Elementor. Now serving as Elementor's Head of WordPress, she shares insights on Elementor's growth, their careful approach to major updates, and their deep dive into AI innovation, including tools like Angie and Site Planner. The conversation also explores AI's impact on WordPress, plugin development, support, and accessibility, highlighting an exciting future for the platform as it embraces new technologies. For those interested in how AI is shaping the future of WordPress, Elementor's strategy, and the evolving roles of creators within this ecosystem, this episode is for you.

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's episode is likely one of the most actionable solutions to a perennial problem - Crawled Not Indexed page status in Search Console.Based on the indexation research a content threshold for getting indexed was discovered. This episode is where I explore a page that went from Indexed to Crawled Not Indexed to Unknown to Google and back to Crawled Not Indexed.The test hypothesis is that if there is a threshold and I've ensured the page now is revised for that threshold that resubmitting via search console, the index status will be achieved for this page.Stay tuned for test results in subsequent podcasts! You won't want to miss this one!this episode - https://www.confessionsofanseo.com/podcast/crawled-not-indexed-solved-season-6-episode-5/Last week's episodehttps://www.confessionsofanseo.com/podcast/llms-dont-rank-sites-they-synthesize-trust/Test Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. ⁠⁠⁠⁠⁠⁠hhttps://vizzex.ai/vizzex-beta-application/PLEASE NOTE: You must apply AND talk with us to ensure this is a good fit for all of us. Get into the Wordpress beta before the free trial is reduced from 90 days to 30 days. But whether its 90 or 30 days - get into the beta to secure the lowest price for this helpful content analysis tool! Don't wait! Make your expertise VISIBLE - get Vizzex.Confessions episodes mentioned in the show⁠Chunking ContentStructure is Key for AIVector embedding for Information RetrievalTools that I use and recommend:Vizzex - ⁠⁠⁠Helpful Content Analysis Tool⁠⁠⁠Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

The landscape of website builders has evolved so much since I got started in 2010 and you know what else has evolved? Web designers. Building high-converting, well-designed professional websites is still at the core of most web designer studios and agencies but the landscape is evolving now to where, in my experience, clients are relying on web designers to help make sense of the scattered online world and to help them drive traffic, leads and customers to their website.This means an identity shift for many web designers, who are now viewed as more of webmasters or web consultants/strategists. That's exactly what we dive into in this chat I had with Mark Szymanksi. This convo was recorded for his show Fueled by Progress but we covered so much important ground, I wanted you to hear it as well.Apart from the landscape of website builders changing, we get into:How web designer identities change as we progressWhere AI is in web design now in 2026The changes in the DIY marketMy identity shifts from designer, to course creator, to community builder and coachRunning an online business around family (as Mark is expecting his first kiddo soon)And more.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/416

Jeff and Christina are out of pocket this week, so Erin Dawson heroically steps in to keep the show afloat during trying times. Life, religion, dating, blogging… an everything bagel of a show. Sponsor Copilot Money can help you take control of your finances. Get a fresh start with your money for 2026 with 2 months free when you visit try.copilot.money/overtired. Chapters 00:00 Erin 00:04 Introduction and Guest Introduction 00:44 Siri Mishap and Water Troubles 05:20 Mental Health and Daily Struggles 11:00 Physical Health and Exercise Challenges 18:45 Productivity Tools and Sponsor Message 21:57 Sponsor Break: Copilot Money 23:59 On Aging 24:53 Vision and Aging 26:55 Intelligent Design and Evolution Debate 28:58 Blogging and Social Media Verification 29:13 The Cost of Verification 30:18 Embracing the Content Game 33:12 Exploring Blogging Platforms 48:10 The Decline of Blogging 50:54 Navigating Employment and Content Creation 55:54 The Art of Dating and Bits 58:30 Wrapping Up and Final Thoughts Show Links Gestimer In Your Face Ghost Join the Conversation Merch Come chat on Discord! Twitter/ovrtrd Instagram/ovrtrd Youtube Get the Newsletter Thanks! You’re downloading today’s show from CacheFly’s network BackBeat Media Podcast Network Check out more episodes at overtiredpod.com and subscribe on Apple Podcasts, Spotify, or your favorite podcast app. Find Brett as @ttscoff, Christina as @film_girl, Jeff as @jsguntzel, and follow Overtired at @ovrtrd on Twitter. Transcript Erin [00:00:00] Introduction and Guest Introduction Brett: Hey, welcome to Overtired. It’s me, Brett Terpstra. Um, Christina and Jeff are both out this week, but I have Erin Dawson here to fill the void. Hi, Erin. How you doing? Erin: Hi Brett. I’m well. How are you? Brett: I’m, I’m, I’m okay. So before, like, for people that haven’t tuned in with an episode with you before, give your, give yourself a brief introduction. Erin: Hey folks, my name is Erin. I, uh, make art under the name Genital Shame. I’m based in Los Angeles, California, and I used to work with Brett Terpstra. Siri Mishap and Water Troubles Erin: I’m doing, I’m doing, uh, you know, that broadcast voice, but I’ve started to. When I’m using CarPlay, I’ve started to speak to Siri in my own Siri kind of as a bit, but I really enjoy doing it.[00:01:00] Hey Siri, play REM. Oh shit. It just, I shouldn’t have done that. I’m so sorry. That activated mine. Um, oh no. And now my home pods are doing it. Can you hear that? Brett: I can Erin: I literally have to turn that off now. I really apologize. Ready? Brett: we’ll wait. Erin: Anyways, that’s, this is a shit show. Okay. I’m turning it off. Uh, that’s who I am. I’m someone who activates, um, the, the dingus. Brett: activates digital assistance. That’s amazing. Um, so update on me. I got water back after four and a half days with no running water. Um, but now I’m showering and washing dishes like a pro. Erin: Oh my God, I’m so that, that truly sounds horrific. Brett: It was, you don’t realize exactly how much of your life [00:02:00] revolves around just running water. Um, it’s true of like anything, when your power goes out, when your internet goes out, when your water goes out. We’ve had all of those things happen frequently over the last year. Um, and you, you realize exactly like how handicapped you are without these kind of. The modern conveniences we take for granted? Erin: Did your pipes break? Brett: No, uh, they did freeze. Uh, the solution to the water problem was heat lamps on the well pump. On the on the pipe, the underground pipe that goes from the well pump into the house is about a foot underground, and that’s where the freeze happened. So we had heat lamps on the ground for two days while we were waiting for a plumber to show up. We just decided to try heating things up and after two days it finally creaked [00:03:00] into life, and then we ran a bunch of water and got it all cleared out. And then you Erin: have a TLC show. Now you’re Brett: you know, Erin: solving Pioneer Living. Uh, Brett: You know what happened because of that, to flush the toilet while that was happening, we were melting snow on the stove and on the fireplace and dumping it into the toilet. But when I first started, I didn’t know you could just dump like a gallon and a half of water into the bowl and it would flush. So I was filling the tank up, which takes about twice as much water. And because I was doing that, I was putting a bunch of silt from the snow. Into the tank. So the little, the rim holes around the inside of the rim of the toilet where the water swirls in those filled up with silt. So once we got running water again, the toilet wouldn’t flush all the way. And I had to go in with a coat hanger and try to clean out all of those holes in the toilet. And I got it [00:04:00] clean and it flushed all the way twice and now it’s. Stuck again because I’m just pushing shit in with the coat hanger. And the silt Erin: by shit you mean you mean silt. Brett: silt? Yes. The, the, the silt is still there and as the water runs it just fills the holes again. And I don’t yet know how to fix that, so that’s gonna be a thing. That’s what I’m doing after this. ’cause, uh, the toilet. It sounds like it flushes all the way, but then you leave and the next person comes in and says, oh my God, why didn’t you flush? Because you know there’s floaters in the toilet. Erin: I. Just watched a Todd Salons movie and, and there is a scene in which, um, a character is, is being sort of abused by her family and the abusive family says, we’re laughing with you, not at you. And she [00:05:00] says, but I’m not laughing. You know, and I apologize. I don’t mean to laugh, but that, that sounds truly horrific. Brett: Yeah, that, Erin: I mean, the shower alone, I, I don’t know about you. I use showers to process, Brett: sure. Erin: you know, showers and walks. That’s where I do it most. Mental Health and Daily Struggles Erin: And like I, yeah, I need it to, this is a very 2019 way to frame mental health, which we can pivot to. Um, but I use it to regulate. Do you remember when we used to say, I feel unregulated? We don’t say that anymore. Brett: I do remember. That was a while ago. Erin: Yeah, it’s 2019 to me, but it maybe had a shelf life beyond that. I don’t know. Brett: Yeah. Erin: but yeah, I use showers to regulate. So even if you’re kind of like me, I, my heart goes out to you that that is really not just inconvenient, but like bad for your mental health. Brett: Your quote reminded me [00:06:00] of an and or quote that’s been going around where it, it’s so, uh, I can’t remember who, but someone says, uh, if you’re doing nothing wrong, what do you have to fear? And the response is, I fear your definition of wrong. Erin: Mm. Brett: I’m like, yeah, nope, that, uh, that’s very apropos to the current situation in Minnesota. Um, but yeah, let’s do mental health. Tell me about your mental health. Erin: Yeah. Uh, I’ve seen better days have been the star of many plays. Do you remember that song, Brett? Brett: No, I don’t know what you’re talking about. Erin: All right, cool. Um, I don’t believe in resolutions because I, I went to college, but, but I do believe in the power of January as a moment of. [00:07:00] Intentional reflection and yeah, goal setting, which can be different than resolutions. And for this January, January, 2026, I put a lot of pressure on myself to sort of remake my physical life, which I hoped would have knock on effects for my mental life. So what’s that mean for me? Every year for the last three or four years, I have done dry January dj, and in the past, the keto diet has worked well for me. So I thought in January that I would, with, with these powers combined, I would become, you know, a superhuman. I’m like 20, 26. I’m getting really, I’m gonna get really hot. And I’m going to [00:08:00] be very critical about the role that alcohol plays in my life. And what had happened was, without getting too much into it, I had a bad first week and it kind of snowballed, reverse snowballs. How does a snowball, what is it? I don’t know. It just got a lot of your, your, your toilet silt in it. Yeah. And, um, and I had no release valves for dopamine. Um, because on keto you’re not eating bread. You are not having sugar. I wasn’t having any alcohol. Um, also, and, and I’ll, I’ll shut up about this in a second. I have a foot injury. A right foot injury, something called turf toe, not TERF, but TURF. [00:09:00] Um, it’s basically what happens if you kind of stove your big toe. There’s a in the ball of your foot that’s like a repetitive stress injury. I’m not a p uh, podiatrist, but that’s, that’s my beat. Very basic understanding. And so what does all this mean? That mean this means that it was like a perfect storm of like. I can’t exercise and I exercise is really, plays a really huge role in my mental health. I am in two different basketball leagues, you know, uh, I take a lot of walks. I’m a runner. Couldn’t do any of that. And I couldn’t have Alfredo and I couldn’t have fornet. And so no wonder. And in hindsight with therapy, I’m like, yeah, no wonder I, I just didn’t have any release valves, um, for joy. So in the third week I’m like, fuck [00:10:00] it, I am gonna have fries and I’m going to have a tiki drink. And I don’t regret doing that, but I fear. That, and I think, I think you have this too, Brett, the like, puritan guilt, complex guilt for just like not organizing a particular corner of your fridge correctly, just like that level will give me, be like, oh man, I, I really do suck. Huh. Um, so that scales, you know, that feeling and that complex scales and so it’s easy for me to be like, man, I have no integrity. Huh? I really just. When I got tough, I just, uh, which is also an unhealthy way to think about things, but, um, but I’m, I’m kind of over it now. Uh, but uh, I was pretty disappointed in myself for a while there. I still kind of am. That’s how I’m doing. Brett: Wow, that sounds, that sounds pretty rough. [00:11:00] Physical Health and Exercise Challenges Brett: I, uh, I don’t, I, so I haven’t had a drink in as long as I can remember. Um, because I have a very short memory. It’s only been a matter of months, but, um, I do, I don’t miss drinking. I miss having that release. Um, and I, my only substitute has been CBD. Which is, you know, doesn’t do jack shit. Uh, it’s like a mental game for me. Um, have a, I I I’ve switched to drinking CBDT ’cause it’s way cheaper than like CBD carbonated beverages. Um, so for like 50 cents I can have a mug of five milligrams of CBD and pretend I feel okay. Um, that’s. It’s alright. Um, I do, so my release has been consuming [00:12:00] these outshine coconut bars, which. I find a perfect blend of fatty and salty and sweet and, um, they, as of like two weeks ago, outshine has discontinued them, which had an outsized effect on my mental health. Erin: Yeah. Brett: I bought the last three boxes that were at the grocery store, and those lasted a little bit, and then I was down to two bars and I decided, I, I I would ration them. And night after night, I just looked at those bars, but I wouldn’t, ’cause if I ate one of them, that would mean I only had one left. So it’s easier for me to have two left. So I had two sitting in the fridge, and then yesterday l went to a different grocery store and I said, just on the off chance would you check. And she came home with seven [00:13:00] boxes, six to a box. So yeah, I, I got, I hugged her. They were not expecting it. I like jumped up, just effusively, Erin: What do you, I have never had even this affinity for like my favorite meal. What do you like about these bars? Brett: Oh my God. They just like, I don’t know my, they like dopamine rush, pupil, dilate. Um, Erin: D filled? Brett: no, they’re just sugar. It’s sugar and coconut. Sugar and coconut. Dairy free. Gluten-free. Like it’s a, it’s a sugary snack and. Uh, so I’ve been like my, I don’t know what happened. Uh, it somewhat coincided with my last weight gain, but not exactly. But now I can’t stand up for more than about five minutes. [00:14:00] Um, just like if I empty the dishwasher, the, the act of bending over a few times, I have to sit down and I have to recover for 10 minutes. My back just freezes up and I’ve gone through physical therapy and I have, I like push myself every time it happens. I like, without injuring myself, I try to push it and try to strengthen and nothing helps, like nothing changes at all. That combined with my dizziness, which is still a thing, means the only exercise I’m getting is like half an hour a day on a recumbent bicycle, um, which gives me leg exercise and a little bit of cardio and not much else, and it doesn’t seem to strengthen my back at all, and it doesn’t seem to help me sleep and I keep doing it because I have that guilt thing. If I don’t do anything then. I’m a piece of shit. Um, but [00:15:00] man, I, yeah, the coconut bars are like the only, the only way out. Erin: The Brett: all I’ve got. I’m working, I’m working on finding something new because seven boxes will last a while, but not forever. It’s still a finite amount. Um, Erin: of spring, maybe you Brett: yeah, no way. I eat, I eat a couple a day. Erin: Oh, okay. Brett: a once a week treat for me. Um, so, so I, I’m trying to like ration and I’m trying to find an alternative that is more healthy, not less healthy. Um, we’ll see. I’ll keep you posted. Erin: The guilt thing. I’m gonna, I’m gonna be thinking about the, uh, digital device dingus thing later, there are people for whom, you know, but wait back to the, the treats and living a treat based [00:16:00] lifestyle, which I’m really trying not to do. I’m really trying not to Brett: reinforcement. Erin: I think I, this is the second time I’m, I’m bringing up therapy, but I think I, I brought up that I live a treat based lifestyle up to my therapist and she didn’t, doesn’t love that paradigm of thinking. Um, but it’s kind of all I know. And for me, you know, given this month the treat that I have had before breaking. And now I’m in this habit, and now I’ve, I’m in a trap. I have taken two using, having heavy whipping cream in my coffee each morning. Um, and it’s like adding ice cream to coffee. And so I make my coffee and I have my heavy weapon cream, and I get my little frother that [00:17:00] looks like a vibrator. A very small vibrator, and I do vibrate heavy whipping cream with my coffee in a deli container. And that, unfortunately, I, I’ve tried going back to black coffee, which is my norm. Can’t do it now. I, I really, I’m trapped and unfortunately that is the height, that is the best part of my day. Brett: Do, do Erin: coffee. Brett: I have a suggestion? Um, have you ever tried barista blend oat milk? Erin: I don’t do oat milk. I’ll just say it. Brett: Okay. Erin: Yeah. Brett: It’s all I do. I, I like for me, whatever milk I’m used to is the milk. That’s good. Um, and like I got used to soy milk and everything else tasted crappy. And I got used to almond milk and then I finally like switched to oat milk, got used to that. And [00:18:00] now every other milk tastes terrible. But once Erin: Yeah. Brett: I switched to oat milk, I no longer could like make a good, um, like latte. And I like, it didn’t, uh, it didn’t foam at all. But then I found Barista Blend from C Calisa Farms, and it’s like a full fat oat Erin: Oh Brett: for as much fat as you can get out of oats. And it, it, it fros. You can put it in a steamer and get a nice big frothy latte out of it. Um, but just a suggestion. I can’t do the heavy cream, or I probably would just by lactose intolerance and Erin: Yeah. Brett: lactose allergy. Productivity Tools and Sponsor Message Erin: We talked about, I’m gonna try to combine two topics right now. We talked about Gude and you also suggested before we started recording that I stop you at a half hour [00:19:00] for the A read. We’re not quite there, but as soon as you said that, I pulled down on my. Menu bar, a little app called Just Timer. Brett: I love that app. Erin: Do you Brett: yes. Erin: I, I have, I do have not upgraded to the sequel. Just Timer two, I think it’s Brett: I haven’t tried that. Erin: I think I, I think I tr I did a trial Brett: It’s just such a good idea. Erin: it’s great. And so. have about nine minutes before you’re requested, but I, I just wanted to, I guess, shout out Jess Heimer because it rules. Brett: Yeah. No, it’s such, it’s so for anyone who hasn’t used it, it’s just a way to like, it’s almost like pulling a cord. To set a timer, and it’s just this simple, like you reach up to your menu bar and you just pull down and you pull down the amount you want and you let go and you’ve got a [00:20:00] timer running and it’ll remind you in that amount of time Erin: The main use case I had for that when we worked for the Borg together on the Borg team, was using text expander to, you know, if we had a meeting at three o’clock, I would pull it down for 2 55 and type. MTNG, and that would create a, a string that just says meeting in five exclamation mark. Um, it’s just, it’s just a great time saver and, and keeps you honest and yeah, it’s a great app. Brett: I, uh, I’ve written a lot of command line utilities, so I can like, just on the command line, I can just type, remind me five minutes and then a string, whatever to do, and it runs in the background and it uses like terminal notifier, whatever’s handy at the time to like pop up a reminder. But I kind of gave that up. So now I use just timer. And have you seen in your face. Erin: I don’t know in your [00:21:00] face. Brett: In your face ties into your calendar. You tell it to go off, say five minutes or one minute, or on the time, and anytime an event happens, it blocks out your screen. Pops up a little dialogue telling you what you’re supposed to be doing at that minute and you have to like say, join call or dismiss. And, um, ’cause I, I miss notifications all the time. And when we were working for the board, I would just completely miss meetings because I’d get into coding. I wouldn’t notice the little. Things in the corner, I’d be focused on code and I’d look up two hours later and be like, oh God, I gotta text someone. Sorry I missed the meeting. So in your face stops me from working and like, takes over the screen. Erin: That Brett: So those are, that was our gratitude. I’m gonna do a, a quick sponsor read. Sponsor Break: Copilot Money Brett: This episode is brought to you by [00:22:00] copilot money. Copi copilot money is not just another finance app. It’s your personal finance partner designed to help you feel clear, calm, and in control of your money. Whether it’s tracking your spending, saving for specific goals, or simply getting a handle on your investments. Copilot money has you covered as we enter the New year. Clarity and control over our finances have never been more important with the recent shutdown of mint and rising financial stress for many. Consumers are looking for a modern, trustworthy tool to help navigate their financial journeys. That’s where copilot money comes in. With this beautifully designed app, you can see all your bank accounts spending savings, goals, and investments all in one place. Imagine easily tracking everything without the clutter of chaotic spreadsheets or outdated tools. It’s a practical way to start 2026 with a fresh financial outlook. And here’s the exciting part. As of December 15th, copilot money is [00:23:00] now available on the web so you can manage your finances from any device you choose. Plus, it offers a seamless experience that keeps your data secure with a privacy first approach. When you sign up using our link, you’ll get two months for free. So visit try dot copilot money slash Overtired to get started with features like automatic subscription tracking so you never miss a renewal date again. And customizable savings goals to help you stay on track. Copilot money empowers you to take charge of your financial life with confidence. So why wait start 2026 with clarity and purpose. Download copilot money on your devices or visit, try. Do copilot domo slash Overtired today to claim your two free months and embrace a more organized, stress-free approach to your finances. Try that’s, try copilot money slash Overtired. On Aging Brett: Ugh. [00:24:00] people are, people aren’t gonna know how many edits I put in that. had a rough time with that one. Erin: Reading’s hard. Brett: I’m, I’m, I’m working on my two big displays. I have two, like 27 inch high def displays, but I, I’m used, I’ve been working on my couch on my laptop for months now. Um. Like Mark II was written entirely on my couch, not, not at this fancy desk I have. Um, and on this desk everything is about three feet away from my face, and I don’t have the resolution set to deal with the fact that my eyes are slowly turning to shit, so I can barely read what’s on my screen anymore. I have to like squint and lean in, and. Vision and Aging Brett: It is so weird that I, I’m told this is just a normal thing that happens at my age, but when I try [00:25:00] to read small print on something, I can’t see it. But if I lift my glasses up and remove my glasses, everything within a foot of my face is clear as day, and that never used to be the case. But now I can see way better without my glasses than with my glasses at very close range. Which means when I wear contacts I really can’t see either. They gave me a, a special kind of contact that the eyes are interchangeable. I have different prescriptions in each eye, but it doesn’t matter which. So the contacts are kinda like universal. I don’t know how it works, but they’re supposed to give you pretty good distance and pretty good closeup while not being especially good at either. And they’re okay. Um, I can’t really, I have to squint to read street signs and I have to squint to read medication bottles and I just spend a lot more time in glasses. Now. Erin: This is one of those [00:26:00] moments where I cannot relate, but I am here Brett: Do you have 2020 vision? Erin: I believe I do. Brett: Wow. Must be nice. Erin: It is nice and I’m gonna own that. Yes, I’m privileged. Ocularly, get off my back about it. Brett: I, I wasn’t giving a shit. I’m, I’m happy for you. I had 2020 vision up until I was about Erin: 2020. Brett: 10. Erin: Oh Brett: I got glasses when I was 10. I. Erin: mm. I bet you Brett: I guess no, I did not have 2020 vision. ’cause I remember at the age of 10 when I got glasses and realized that from a distance, trees had leaves, um, I was like, oh my God, I’ve been missing out on Erin: God is real, bro. Intelligent Design and Evolution Debate Erin: You know, Christians usually, I don’t know about you, but sometimes I, I grew up [00:27:00] with this idea that like. Intelligence, intelligent design is a thing because take something as incredibly complex as the human eye. Tell me that there wasn’t a designer for that, but also like if you’re over 30, like take something as complex as like the human back. it’s not that they’re not that they’re saying that eyes don’t have quality issued degradation over time. It’s a different argument, but it’s just like also like not everything’s that intelligent. I mean, Brett: but the other part that I grew up with was that our, we aged and our eyes went bad, and our back went bad because of sin. It was all like a result of the original sin, and according to like Young Earth creationists, like every generations of humans that get farther away from Adam and Eve. Get [00:28:00] are, are in worse health. They’re, they’re genetically deteriorating, uh, Erin: they’re genetically sinful. Brett: Yeah. And it, it is. I don’t know. It took a long time to unlearn a lot of that stuff, but my dad brings Erin: evil. Brett: it’s called the watchmaker argument. Um, and my dad brings it up anytime we start talking about evolution, which I generally avoid these days, but he brings up the idea of the, the eye, the human eye. Erin: They love the human eye. Brett: I explain to him the, the process of like light sensing cells on amoebas. Erin: Our skin Brett: how, and how they developed into maybe a light sensing cell with a water sack, and then that developed into over time a retina. And like it’s not designed. Um, dad, it, Erin: Oh dad. Brett: yeah. Erin: Anyways. Blogging and Social Media Verification Erin: Can I talk to you about [00:29:00] blogging? Brett: Could you please? Erin: Well, here’s, let me set the table so I not to brag. Became Instagram verified recently. Why? Brett: Must be nice. The Cost of Verification Erin: Yeah, Brett: More privilege. Erin: the first, the eyes are now $13 a month. I don’t know, I don’t know how the bank’s, you know, letting me spend all this, but, um, I did it because, as I said at the top, when the REM may have been drowning me out, I don’t know. Um, I make music under the name Genital Shame and. Over time, as my account has grown on that particular platform, I have had other people alert. I’ve had followers alert me that there’s a new genital shame that just popped up in their feed asking for, Hey, my account was just hacked. [00:30:00] Like, can you help? You know? And I just thought that like for $13 a month, you know Brett: That’s how they get you. Erin: That’s fine. Yeah, get me. I’ve, they already, they already got me. Um, unfortunately, Brett: Zuckerberg that cloned your account. Erin: I got sucked. Embracing the Content Game Erin: So I, so now that I’m verified, I’m, I’m kind of leaning into playing the stupid content game, which is this, which is how, here’s how I think about it. I believe in my art. I believe in what general shame is and I want the maximum amount of people to experience it. The maximum amount of people are in the primary world, which is to say the digital world and the folks with who would resonate with general shame the most are on a platform called Instagram. So it makes sense [00:31:00] for me to play the game, which is like get the. Aforementioned eyeballs on my stuff. ’cause again, I believe in it. So I’ll do whatever it takes. Inc. Like we live in the world of Caesar. We own to Caesar. What a Caesar, in this case, Zuckerberg is Caesar, whatever. So one of my January projects, you know the, the Capital G. Capital M, good month that I was supposed to have was to block out some ugh content. To record some videos, right? Some reels of me playing Bach, of me playing, um, my favorite carcass riff or whatever. And so I found myself writing little essays about each of these things. You know, for the Bach one, there’s, I started writing about how, you know, I don’t believe in God anymore really, but [00:32:00] if I was to cite one thing that gets me. Close to it, it would be Bach like. I’m not predictable like it is. It resonates with me so fundamentally and so deeply that like that is the one thing. And I ended up writing way more than can probably fit within an Instagram comment. And then I got bit by the bug, which is like, do I, should I? Extend this to a platform that is more appropriate for long form writing. So then I’m like, okay, Erin, be realistic about starting projects that you don’t finish or won’t be consistent with. So for me, I’m defining that as one blog per month seems reasonable enough. I don’t know, but I really, I’m a writer. When we were part of the [00:33:00] Borg, you know, we were writers partially, and I found that writing alongside these stupid reels was really satisfying. Exploring Blogging Platforms Erin: So then I’m like, okay, what in 2026, what levers do I have to pull? For this type of platform. We got Ghost, we got Tumblr kind of making it a comeback. We’ve got Substack, which has shitty politics. Um, I could do something on my GitHub pages or something if I wanted to, but I. Don’t know. I don’t know how to make this decision. This is, I, I’m just bringing this up as a topic. I don’t have anything further than that. I think you may have mentioned a platform that you like, but I just thought it might be interesting to talk about. Probably Brett: No, there are, there are a lot of options. I personally. Have gone the way of static site [00:34:00] generators like GitHub pages would be, um, and will probably never go back to anything that’s based on a database or requires an online subscription. Um, I just pay a few bucks a month for a shared host and our sync, my blog to it, um, which is a super nerdy way to blog. Um, but ultimately you get. A, a folder full of markdown files that you can do anything you want with, and you can turn it into a book. You could turn it into a searchable database in obsidian. Um, you could load it up in NB ultra and have full text, rapid search, and all these things that you can’t really do with something like WordPress or Ghost. Um, WordPress is still the heavyweight. as much as it’s kind of a beast and I don’t enjoy using it, um, but ghost, [00:35:00] I just, so I’ll tell you why I bring this up in a second. But, um, ghost seems like maybe the best intermediate option. Um, I, I don’t like blogger. I don’t like Google. Um, I don’t have a lot of faith in Tumblr. be, uh, to have longevity. That’s the other thing about a static site is. I am in full control, and if I want to sunset it at any point, I just cancel the domain. But as long as I have a web server, I have a website, and I’m not dependent on any service that, you know, showed up and failed to make a profit and then terminated, as we’ve seen multiple platforms do, um, or, or turn into like a heavily paywall system that is geared like medium. Substack where [00:36:00] ultimately it’s supposed to be a moneymaking endeavor for the writers and like I use my blog as a marketing tool, but I don’t expect a lot of people to pay to read my blog. That said, I am pay walling some content these days, um, just to get people to pitch in a few bucks a month because. I never got into Patreon or anything, but I’m building this tool. This is a side note. Um, I showed you the icon for it the other day, but I didn’t show you the tool. Um, it’s called blog book. And right now it works perfectly with WordPress, but I, this morning I’ve been working on adding Micro blog, which is another good option. Um, and it might, micro blog might actually be kind of, no, it’s not, it’s got like a 300 character limit for most posts. But, um, anyway, uh, [00:37:00] micro Blog and Ghost. I’m adding so that if you’ve had a blog for a couple years and you want some kind of hard copy. This app will pull in all of those posts, let you Filch them by author or by tag or category or a date range, and it’ll generate a markdown book for you. And you can load that up in Mark three, and you can create an eub that you could go sell if you Erin: Oh wow. Brett: Um, you could turn it into like a PDF for distribution or just for your own archiving. Um. I may add more platforms to it over time. Medium killed their API. Um, so I can’t, as much as I would love to have it work for Medium, I think it would be really useful for medium authors. Um, medium made that impossible, but, um, but yeah, I actually, I built that app in about a week and I’m gonna sell [00:38:00] it on the app store as kind of a companion to Mark three. Um, as like a one-time purchase, not a subscription. Um, but yeah, I, I love blogging and I love blogs. I’ve been blogging for 30 years and I, I don’t know what I would do for expression, ’cause I’m not, I, I, I use Mastodon and that’s about it for social media. Um, I still have, uh, uh. Instagram account and I log on and I, I love seeing your, your older reels where you would just like, just fuck around with a cord or a simple progression and the face you would make when you messed up. I love that. Erin: I’ve never messed up. I don’t know what you’re talking about. Brett: I would watch just to see you make that like grossed out face. Like, what the fuck sound was that? Um, um, [00:39:00] but. Yeah, I, social media is so ephemeral though. It’s, there’s no guarantee of your post being anything other than AI fodder and like, I left x, I left Twitter. Erin: Everything app. Brett: Yes. Um, completely deleted myself there. Um, deleted myself on threads. I still have a Facebook account. Um, Facebook and Blue Sky are actually surprisingly my political activity accounts. Um, Facebook is where I complain about billionaire. Um, about Zuckerberg’s and the what not. Um, and it’s where I share with my activist friends in the area, like it’s mostly for local people. And then Blue Sky is where I get like all my anarchists. News and all of the news right now from like the [00:40:00] front in Minneapolis, the people that are out there doing direct action and, and uh, mutual aid and seeing things live as they happen. And I never appreciated blue sky until the federal occupation of Minnesota and then suddenly it became my primary news source. Um, so Erin: pretty good for that. There’s a, there’s a journalist I follow there. I think she’s pretty, like the, the, the trans beat is her beat. Erin Reed. Um, she’s really great. Um, but you’re, you’re all, all that to say, I think blue sky functions really well. Yeah. As like a, a new, like, I canceled, I canceled my New York Times subscription, um, because god damn, Brett: Yeah. Erin: just their opinion section alone is just trash. Also, yesterday, um, you know, the time of this recording was, there was a protest in March yesterday, which very cool. I also. Canceled. The, [00:41:00] another, another dimension of that day was about, you know, anti consumption, not spending anything, not buying anything, and canceling subscriptions if you can. And yesterday I did cancel my prime subscription, which was hard to do. But, you know, I did, I and I, I was thinking about this a couple months ago before moving, but I was like, you know, I’m gonna move. I’m only human. Like the two day shipping thing is going to come in handy for real. Like ordering things to the new apartment knowing that it’ll get there. You know, I’m glad I did that. That’s cool. But like, now’s the time where I’m a little more settled and I can do that. And so I did that yesterday. Um, but anyways, blue sky’s cool for political stuff. Brett: I. I have been trying to cut Amazon out. I removed Alexa from my life entirely. Um, I had it, Alexa is a good [00:42:00] cheap solution for like whole home automation. Um, so, but I replaced that with home pods and, um, I only buy from Amazon if I absolutely can’t find something somewhere else. Um, because these days, because of competition with Amazon, almost every vendor will offer free shipping. Not always two day shipping ’cause they don’t have the infrastructure for that. Um, but, uh, but I’ll get free shipping and I’ll get comparable prices. And Prime doesn’t really save me anything anymore, and I never use Prime video and I’m Erin: terrible streamer. It’s a terrible streamer. Brett: I’m on the verge of canceling that as well, and once I do that, I will be mostly free of Amazon. Erin: That rocks do. I think that’s really cool. I, I was thinking about this the other day too, that like canceling Amazon [00:43:00] has knock-on effects that I think are really positive as well. For example, you know, I’m lucky to live in a city where, you know, I have within walking distance to me a lot of options. So if I needed packing tape or I needed. I don’t know, some pilot G twos or whatever, like instead of for let’s say, let’s say it’s a project specific thing, like I need a certain type of pen or whatever. Instead of being like, I will order these, do the two two day shipping and put off that project for when I have that tool. Instead, which shifts the nature of the project. Like on a project level, you’re thinking about differently already. And so instead, by not having the affordance to do that, I can get out of my house. That’s a good get sun. That’s another capital G. Good. See human beings interact with human beings, you [00:44:00] know, and then also do the project the same day and not give money. To AWS, which is the backend for a bunch of evil shit. Like, it just like, you know, it stacks. Brett: Yeah. Erin: So, I don’t know. Brett: Yeah. I don’t have options Erin: It’s a lot. It’s a privilege at see above, like I’m very ocularly privileged. Brett: Yeah, no, I, I mean, there are, there are some good. Stores in my little town. Um, we are, we are fortunate to have a community that will support some more esoteric type of stores. And I don’t shop at Target and I don’t shop at Walmart, so, um. I have to depend on the limited selection in small town stores, and a lot of times I can make due with what I can find locally. Um, but I do have to [00:45:00] order. Online a lot, which is why it’s been a slow process to wean off of Amazon. But Amazon is shit now too. Like you, it seems like you have selection, but you really don’t. It’s just a bunch of vendors selling the same knockoff thing and, uh, you don’t save any money if you’re buying like an original version of a product that Amazon didn’t already like bastardize and undersell, um, or undercut the seller on. Um, and it’s so much low quality and they tell you every time you buy Prime tells you you’ve saved $5 with Prime, but if you went to the actual vendor website, you would’ve saved that $5 anyway. Um, it’s shit. Amazon is shit, but yeah. So anyway, about, about, yeah. Erin: Um, uh, go ahead. Brett: I was gonna ask that we, we kind of trailed off on the blog discussion, but I just wanted to say [00:46:00] like, if you have questions about any platform or you do wanna do like a static site, I’m more than happy to help. Erin: Thanks Brett. I think I was gonna, I might take you up on that I, another direction I was going to go with this is like, I could also see someone saying like, systems order thinking. Like, what is your goal? Like, who is this for? And that’s also where I have some internal resistance because I’m on the precipice of being a douchey content creator or something in which this fits in. being cute about it, but like this fits into an ecosystem of like maybe a new career pivot for me. ’cause we’re not part, part of the Borg. So like I’ve started teaching guitar, like I went to school for music. I used to teach guitar a lot, classical and jazz guitar, and I haven’t done it for like 15 years. I just started doing that again and I can’t believe. [00:47:00] A couple things. How good I am at it. I’m a natural, like I, it sucks to be good at something, but you know, it, it doesn’t pay at all. So it’s like, um, so a couple things like do I want to start teaching again and do I want a blog to sort of be part of a funnel into a Patreon? And do I want the Patreon and. All these questions, you know, start forming around this. Like, well, I just want a blog. It’s like, why, why do I wanna blog? And I, I don’t think I have to have the answers to those questions right now. I don’t. But it seems like the choices you make, the very, like the zero width choice you make for a tool like this is really important. So that’s, that’s the other kind of. I’m having [00:48:00] internally about it, who cares? Like all the stakes. Ultimately, who, who gives a shit? Like, there are no stakes here. But I, I do think about it as a sort of like, you know, The Decline of Blogging Brett: I, I will say that everything about my career is due to blogging. Like since, since like the year 2000, um, every job I’ve gotten has been because people found me via my blog. Um, and when I have like applied for a job, they’ve used my, they’ve been like, oh, we went and read your blog and we think you’re a great candidate. Erin: But don’t you think the excuse my use of this term, the meta around blogging has changed? Or do you think it’s like that stalwart Brett: it, it, it really has like tremendously. Um, Erin: like just to be crude about it. Okay. Brett: Yeah. So like in, uh, maybe. [00:49:00] 2015, I was doing about a hundred thousand page views a week. Um, right now I’m down to more like, I think last time I checked I was doing like 8,000 page views a week. And if I look at the charts, it’s just been a steady downward trend. Um, people are not you, pe so, okay. That said, I still get about 30,000. Hits a week from RSS, which means there’s, for a nerd, for a tech site, for a tech blog. Like there’s still an audience that uses the ancient technology, RSS, um, and I get a lot of traffic from that. But in general, like social media has eaten my lunch as far as blogging. But that said, like, the only reason anyone knows who I am, and I’m not saying I’m famous, but like I, I Erin: I’ve been to Max. [00:50:00] You you have an aura? Yeah. Brett: and uh, it’s all because of 30 years of blogging. And I think, honestly think it takes like 10 years just to build up a name. So it’s not like a, oh, I’m gonna start a blog for my shop and everything’s gonna take off, Erin: Yeah, I think, I think if you, for, for the employment alone, it might, it might be worth it, I think. I think that’s huge. Like, you know, the Borg or Pre Borg, a OL where, you know, like if, if, if they were like, oh my God, yeah, you’re Brett Terpstra from Brett TURPs. Uh, like that’s worth it even if you’re getting zero clicks and they found, you know, Brett: What do you Nell from the movie Nell? Um, did you Did what? Oh. Did you give up on finding, uh, gainful employment? Navigating Employment and Content Creation Erin: no. But I give I [00:51:00] gainful employment. Um, no, but I’m taking it a little sleazy and I’m taking it a little easy. Um, unfortunately, it is a truth universally acknowledged. My version of every gainful employment that I’ve, that I’ve enjoyed is through blogging. My version of that is any. Job at that level that I’ve enjoyed has started with a dm. It’s never started with a, a shot in the dark application through Workday. Like it’s just, and I’m convinced that that’s true for everyone. Like I suspect that’s maybe the dark truth that. The it, it’s not what you are or what you can do, it’s who you know, unfortunately is an organizing principle for anything in life basically. And [00:52:00] being under someone’s employee is probably no different. So on one hand, the Puritan. Really creeps up on me here. On one hand, I’m like, oh, I’m not really spending a lot of time crafting my portfolio. I’m not really spending a lot of time crafting my resume and tailoring it to this position. I should really be doing that. I, the economy is be, my bank accounts are really behooving me to do that. But on the other hand, I’m balancing it with that truth, which is. waiting for the dm. I’m sending dms. I can play that game if I want, and I’m kind of trying to, but only to get the guilt monkey off my back, not because I have good. It’s a good faith bid for the universe, for some HR hiring manager, whatever, to be like, okay, I’m gonna Filch by this. I’m Filch by this. This is a cool candidate. It won. I’m convinced it won’t [00:53:00] happen like that. I could be wrong, and maybe that’s the case for you too, but like it’s more of a personal connection off of CRMs, know? Brett: I, uh, I stopped panicking. My, my app income is sufficient right now to survive, and I’m working to make it more than just survival. And like over the, over the course of a few months, I sent out prob, probably 150 resumes, like shots, shots in the dark. But I had, I had referrals, multiple referrals from. AWS Google, apple, like meta, like I had people at all of these places and I still, I could barely get a response. Um, I would apply for jobs I was wholly qualified for. I would, Erin: Probably overqualified Brett: I would craft the resume. I would take my time, and I wrote a different resume for each, at least [00:54:00] for the big ones. And, yeah. Yeah, I did it all. I had a whole, I had a whole workflow, an automated workflow where I could just write like in markdown and then hit a button. It would generate like a nice PDF that I could Erin: God damn right. Yeah. Brett: Um, and none of it, it didn’t do any good. And eventually I just stopped wanting it. Um, I would much rather just make my own way at this point. I couldn’t. I can’t wrap my head around being in a corporate environment anymore. I just don’t, I don’t wanna play that game. I want the money, I want the steady paycheck, but I just, I can’t play the game. Erin: Is the game to you doing the like, um, dom sub theater of like, I must respect my manager. My manager knows the way, even if they’re wrong, I ch raise my, you know, objections lest I Brett: know me, you know, I objected all the time. [00:55:00] I, I was full of objections and I, I don’t like, I don’t like the, I don’t like sitting in meetings. I don’t like pretending to care about someone else’s project. Erin: That’s it. That feels wrong to you, I feel like. Is that right? Yeah. Brett: Yeah. Erin: Yeah. I’m happy to do that for Brett: I’m not an employee. I can’t. Erin: Yeah. I don’t identify as an employee. I heard someone say, I think around. Last year’s pride as a bit, um, that we need to add con a content creator, stripe and color to the L-G-B-T-Q-I-A flag. And when I said that, I repeated that as I just said to you, to someone, and they didn’t laugh. I was like, oh no. Why have I surrounded myself with your life? Go away from me anyways. The Art of Dating and Bits Erin: I was on a date the other day. Brett: Yeah. Erin: And, um, Brett: Must be nice.[00:56:00] Erin: date privilege. Yeah. Being single. Mm. Love it. And, um, you know, I’m very sensitive to people who don’t do bits. Uh, I have an allergy to like selfer people. And, and this woman who was in like so attractive, like so attractive did a power move where she was like, we, we met at a coffee shop. And she was like, whatcha gonna get? I was like, oh, I’m gonna get a nice espresso. And when she went to order and I thought we were gonna do Dutch or whatever, she ordered her thing and then she was like, and a nice espresso as well. And I was like, oh, hot, cute. You harvested me for information and then used that as a power thing anyways, so that it was going well. But then we started talking and I was like, oh, she’s not really picking, I’m giving her, it’s like some like B [00:57:00] plus material and she’s not really responding at all. And we were talking about, I find it helpful on dates to acknowledge that we’re on a date and that we met on a dating app. So one way that I did this on this date was to say like, I saw someone with this word in their profile. What do you think it means? And the word was, or the phrase was, the desire was that they like to be corded, which I. I, I didn’t, I got into a sort of like debate with my other friend about what that means, what that means when someone puts that and they’re pan like, is that gendered, is that like a power thing? Is that like a noble abl thing? Like what is that? So we started talking about what it means to be courted on a date and she said something like, you know, a part of it too is probably that they like to be whined and dined. And I was like, in 69. She gave me nothing. I was like, [00:58:00] oh no, I forget why I brought this up. Um, Brett: I forgot too. Um, I like, I like that you associated corded with noble abl just. Erin: uh, Brett: As like a matter of course there, um, maybe they wanna gesture. Erin: oh, I think I brought it up because. I said that content creators deserve Brett: Mm, right, right, right. The bits we’re talking about Erin: Yeah, yeah, yeah, yeah. Um, Wrapping Up and Final Thoughts Brett: All right. Well, you gotta get going. I know we have like eight minutes. Erin: ooh, Brett: So we should give you some time to prep for whatever it is you’re cutting us short for. I’m not kidding. I’m just kidding. It’s like fif. We’re 58 minutes in. This is good. This was a good episode. Thank you so much for coming. Erin: I just did it ’cause I wanted to catch up with you to be Brett: Yeah. I feel like this was good. This was good for that. Erin: Yeah. Brett: Yeah. Erin: Thanks Brett. Brett: Well, good luck with everything. [00:59:00] been fun. Erin: Say the line. Brett: Get some sleep. Erin: Get some sleep. Brett, I.

Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week I Answer Listener Questions [powerpress]

This episode kicks off with Moltbook, a social network exclusively for AI agents where 150,000 agents formed digital religions, sold “digital drugs” (system prompts to alter other agents), and attempted prompt injection attacks to steal each other’s API keys within 72 hours of launch. Ray breaks down OpenClaw, the viral open-source AI agent (68,000 GitHub stars) that handles emails, scheduling, browser control, and automation, plus MoltHub’s risky marketplace where all downloaded skills are treated as trusted code. Also covered, Bluetooth “whisper pair” vulnerabilities letting attackers hijack audio devices from 46 feet away and access microphones, Anthropic patching Model Context Protocol flaws, AI-generated ransomware accidentally bundling its own decryption keys, Claude Code’s new task dependency system and Teleport feature, Google Gemini’s 100MB file limits and agentic vision capabilities, VAST’s Haven One commercial space station assembly, and IBM SkillsBuild’s free tech training for veterans. – Want to start a podcast? Its easy to get started! Sign-up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Ray if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes $11.99 – For a New Domain Name cjcfs3geek $6.99 a month Economy Hosting (Free domain, professional email, and SSL certificate for the 1st year.) Promo Code: cjcgeek1h $12.99 a month Managed WordPress Hosting (Free domain, professional email, and SSL certificate for the 1st year.) Promo Code: cjcgeek1w Support the show by becoming a Geek News Central Insider Get 1Password Full Summary Ray welcomes listeners to Geek News Central (February 1). He’s been busy with recent move, returned to school taking intro to AI class and Python course, working on capstone project using LLMs. Short on bandwidth but will try to share more. Main Story: OpenClaw, MoltHub, and Moltbook OpenClaw: Open-source personal AI agent by Peter Steinberg (renamed after cease-and-desist). Capabilities include email, scheduling, web browsing, code execution, browser control, calendar management, scheduled automations, and messaging app commands (WhatsApp, Telegram, Signal). Runs locally or on personal server. MoltHub: Marketplace for OpenClaw skills. Major security concern: developer notes state all downloaded code treated as trusted — unvetted skills could be dangerous. Moltbook: New social network for AI agents only (humans watch, AIs post). Within 72 hours attracted 150,000+ AI agents forming communities (“sub molts”), debating philosophy, creating digital religion (“crucifarianism”), selling digital drugs (system prompts), attempting prompt-injection attacks to steal API keys, discussing identity issues when context windows reset. Ray frames this as visible turning point with serious security risks. Sponsor: GoDaddy Economy hosting $6.99/month, WordPress hosting $12.99/month, domains $11.99. Website builder trial available. Use codes at geeknewscentral.com/godaddy to support show. Security: Bluetooth “Whisper Pair” Vulnerability KU Leuven researchers discovered Fast Pair vulnerability affecting 17 audio accessories from 10 companies (Sony, Jabra, JBL, Marshall, Xiaomi, Nothing, OnePlus, Soundcore, Logitech, Google). Flaw allows silent pairing within ~46 feet, hijack possible in 10-15 seconds. 68% of tested devices vulnerable. Hijacked devices enable microphone access. Some devices (Google Pixel Buds Pro 2, Sony) linkable to attacker’s Google account for persistent tracking via FindHub. Google patches found to have bypasses. Advice: Check accessory firmware updates (phone updates insufficient), factory reset clears attacker access, many cheaper devices may never receive patches. Security: Model Context Protocol (MCP) Vulnerabilities Anthropic’s MCP git package had path traversal, argument injection bugs allowing repository creation anywhere and unsafe git command execution. Malicious instructions can hide in README files, GitHub issues enabling prompt injection. Anthropic patched issues and removed vulnerable git init tool. AI-Generated Malware / “Vibe Coding” AI-assisted malware creation produces lower-quality, error-prone code. Examples show telltale artifacts: excessive comments, readme instructions, placeholder variables, accidentally included decryption tools and C2 keys. Sakari ransomware failed to decrypt. Inexperienced criminals using AI create amateur mistakes, though capabilities will likely improve. Claude / Claude Code Updates (v2.1.16) Task system: Replaces to-do list with dependency graph support. Tasks written to filesystem (survive crashes, version controllable), enable multi-session workflows. Patches: Fixed out-of-memory crashes, headless mode for CI/CD. Teleport feature: Transfer sessions (history, context, working branch) between web and terminal. Ampersand prefix sends tasks to cloud for async execution. Teleport pulls web sessions to terminal (one-way). Requires GitHub integration and clean git state. Enables asynchronous pair programming via shared session IDs. Google Gemini Updates API: Inline file limit increased 20MB → 100MB. Google Cloud Storage integration, HTTPS/signed URL fetching from other providers. Enables larger multimodal inputs (long audio, high-res images, large PDFs). Agentic vision (Gemini 3 Flash): Iterative investigation approach (think-act-observe). Can zoom, inspect, run Python to draw/parse tables, validate evidence. 5-10% quality improvements on vision benchmarks. LLM Limits and AGI Debate Benjamin Riley: Language and intelligence are separate; human thinking persists despite language loss. Scaling LLMs ≠ true thinking. Vishal Sikka et al: Non-peer-reviewed paper claims LLMs mathematically limited for complex computational/agentic tasks. Agents may fail beyond low complexity thresholds. Warnings that AI agents won’t safely replace humans in high-stakes environments. VAST Haven One Commercial Space Station Launch slipped mid-2026 → Q1 2027. Primary structure (15-ton) completed Jan 10. Integration of thermal control, propulsion, interior, avionics underway. Final closeout expected fall, then tests. Falcon 9 launch without crew; visitors possible ~2 weeks after pending Dragon certification. Three-year lifetime, up to four crew visits (~10 days each). VAST negotiating private and national customers. Spaceflight Effects on Astronauts’ Brains Neuroimaging shows microgravity causes brains to shift backward, upward, and tilt within skull. Displacement measured across various mission durations. Need to study functional effects for long missions. IBM SkillsBuild for Veterans 1,000+ free online courses (data analytics, cybersecurity, AI, cloud, IT support). Available to veterans, active-duty, national guard/reserve, spouses, children, caregivers (18+). Structured live courses and self-paced 24/7 options. Industry-recognized credentials upon completion. Closing Notes Ray asks listeners about AI agents forming communities and religions, and whether they’ll try OpenClaw. Notes context/memory key to agent development. Personal update: bought new PC, high memory prices. Bug bounty frustration: Daniel Stenberg of cUrl even closed bounty program due to AI-generated low-quality reports; Blubrry receiving similar spam. Apologizes for delayed show, promises consistency, wishes listeners good February. Show Links 1. OpenClaw, Molthub, and Moltbook: The AI Agent Explosion Is Here | Fortune | NBC News | Venture Beat 2. WhisperPair: Massive Bluetooth Vulnerability | Wired 3. Security Flaws in Anthropic’s MCP Git Server | The Hacker News 4. “Vibe-Coded” Ransomware Is Easier to Crack | Dark Reading 5. Claude Code Gets Tasks Update | Venture Beat 6. Claude Code Teleport | The Hacker Noon 7. Google Expands Gemini API with 100MB File Limits | Chrome Unboxed 8. Google Launches Agentic Vision in Gemini 3 Flash | Google Blog 9. Researcher Claims LLMs Will Never Be Truly Intelligent | Futurism 10. Paper Claims AI Agents Are Mathematically Limited | Futurism 11. Haven-1: First Commercial Space Station Being Assembled | Ars Technica 12. Spaceflight Shifts Astronauts’ Brains Inside Skulls | Space.com 13. IBM SkillsBuild: Free Tech Training for Veterans | va.gov The post OpenClaw, Moltbook and the Rise of AI Agent Societies #1857 appeared first on Geek News Central.

¿Estás buscando que la "magia" genere ventas para tu negocio? En este episodio te comparto un resumen de nuestra última mentoría grupal, donde nos metimos de lleno en la psicología y la técnica detrás de las campañas que realmente escalan.Quiero que entiendas que no se trata solo de invertir dinero, sino de entender cómo la plataforma procesa tus datos y cómo dejas de ser un cuello de botella para tu propia marca.Esto es lo que vamos a desglosar hoy: Formas de pago en Argentina: Qué tarjetas te convienen para pagar en dólares tu publicidad. Autopsia de una campaña fallida: Analizamos por qué un presupuesto bajo puede ser el error más caro de tu vida y cómo el algoritmo te "castiga" si no le das suficiente gasolina. Soberanía de Datos: Te cuento por qué herramientas como el Píxel y WordPress son tus únicos activos reales y por qué deberías alejarte de soluciones de terceros que te dejan ciego de información. El mito del Dólar Meta: Cómo aprovecho los desajustes de la plataforma y la estabilidad del algoritmo a mi favor. Si sentís que estás "probando" pero no escalando, escuchá este episodio. Recordá que si no tenés 50 conversiones a la semana, no tenés una campaña, tenés un experimento caro.Seguime en Instagram para que sigamos la charla por ahí: @juanmanuelgarelifabrizi

On the run from a bank robbery that left several police officers dead, Seth Gecko and his paranoid, loose cannon brother Richie, hightail it to the Mexican border. Kidnapping preacher Jacob Fuller and his kids, the criminals sneak across the border in the family's RV and hole up in a topless bar. Unfortunately, the bar also happens to be home base for a gang of vampires, forcing the brothers and their hostages to have to fight their way out. Miramax Films and The Church of Tarantino Podcast presents the From Dusk Till Dawn 30th Anniversary Celebration. When Dusk turns to Dawn will anyone be alive? Show Notes: Heather Baxendale-Walsh: Listen to theWord of Hell Mouth Podcast:https://podcasts.apple.com/us/podcast/word-of-hell-mouth/id1654712678 Listen to A Pod of Wings and Filth: https://podcasts.apple.com/us/podcast/a-pod-of-wings-and-filth/id1812628934 Follow HB Walsh on her Socials: Facebook: @HBaxWalsh Instagram: @H.B.WalshAuthor Website: www.heatherbaxendale.com   Jay Cluitt: Listen to the Deep Blue Sea Podcast: https://podcasts.apple.com/us/podcast/deep-blue-sea-the-podcast/id1522738259 Follow them on their Socials: Instagram: @deepblueseapod   Neal Damiano: Listen to the Retro Film Podcast: https://podcasts.apple.com/us/podcast/the-retro-film-podcast/id1838122182 Follow him on his socials: Facebook: @Neal.Damiano Instagram: @Neal_Damiano_ Twitter/X: @Nealreviews1 Neal's reviews for and Top 10 lists on Top 10 Films website: https://www.top10films.co.uk/contributors/neal-damiano/ Neal's reviews on Word Press: ⁠⁠nealreviews1.wordpress.com   Become a member of The Church of Tarantino: Follow us on our socials: Facebook / Instagram / Threads/ Blue Sky & Letterboxd: @ChurchOfQTPod TikTok: @TheChurchofQT Email: TheChurchOfTarantino@gmail.com We're also on the Rabbit Hole Podcast Network: https://rabbitholepodcasts.com/the-church-of-tarantino/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The great Sam Raimi is back! That means it's time for us to dive in deep on his new wildly thrilling dark comedy, SEND HELP! Is this the return to form to genre filmmaking we so desperately hoped for from one of the best to ever do it? Find out in to our full-spoiler review.    Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithful

In this episode, Nathan Wrigley talks with Carl Alexander, creator of Ymir (a scalable WordPress hosting technology), and Paul Carter from BuiltFast, about their new partnership. They discuss Carl's perseverance in developing Ymir, the technical benefits it brings to scalable WordPress hosting, and how BuiltFast plans to make this technology accessible to more users. The episode explores the changing expectations of customers and hosting companies, the need for invisible, reliable scalability, and how this collaboration aims to remove server limitations for ambitious WordPress projects. Go listen...

Send us a textWhat if the problem isn't your discipline… but your metabolism?If you're doing “all the right things” but your energy, sleep, or weight still feel off, this episode is for you.In this week's conversation, Alex sits down with Dr. Holly Donahue, naturopathic doctor and metabolism expert, to talk about what really changes in the body—especially for high-achieving women navigating their late 30s, 40s, and beyond.They explore why pushing harder often backfires, how hormones, blood sugar, and the nervous system shape our results, and why appetite suppression alone doesn't equal metabolic health. This is a grounded, empowering conversation about working with your body instead of fighting it.In this episode, you'll hear about:Why old health strategies stop working after 40The hidden role of cortisol, sleep, and blood sugarWhy GLP-1 medications don't “fix” metabolism on their ownHow protein, rest, and nervous system regulation change everything✨ Reflection question: What would change if you stopped forcing results and started supporting your body?Want to go deeper?Dr. Holly is hosting a FREE 5-Day Metabolism Reset Challenge for anyone currently using—or transitioning off—GLP-1 medications.

Microsoft just dropped an emergency patch for an Office zero-day being exploited in the wild. A WordPress plugin has a CVSS 10.0 vulnerability — that's the golden goose of hacking. 900,000 Chrome users had their ChatGPT conversations stolen by malicious extensions with Google's Featured badge. And two cybersecurity professionals pleaded guilty to moonlighting as ransomware affiliates. Welcome to 2026. It's gonna be a fun year. In this episode: CVE-2026-21509: Microsoft Office zero-day (security feature bypass) CVE-2026-23550: WordPress Modular DS critical vulnerability Prompt Poaching: Chrome extensions stealing AI conversations Brightspeed breach: Crimson Collective claims 1M+ records Insider threat: Security pros turned BlackCat/ALPHV affiliates Key takeaway: Update your stuff. A patch does you no good if it isn't installed. Subscribe for weekly cybersecurity news, vulnerability breakdowns, and threat intelligence.   https://forgeboundresearch.com/podcasts/

¿Sigues usando Docker Compose para todo? Es hora de descubrir la verdadera potencia de Podman: los Pods. En este episodio te acompaño en la migración de un stack completo de WordPress, MariaDB y Redis para que veas cómo simplificar radicalmente la gestión de tus contenedores.Aprenderás por qué el concepto de "vaina" (Pod) cambia las reglas del juego al permitir que tus contenedores compartan la misma red y dirección IP, atacando directamente a localhost. Veremos desde el funcionamiento técnico del contenedor Infra hasta la automatización profesional con Quadlet y systemd.¿Qué es un Pod?: El origen del nombre y por qué es la unidad lógica ideal para tus servicios.Adiós a los problemas de red: Cómo conectar WordPress y base de datos sin crear redes virtuales, usando simplemente 127.0.0.1.Seguridad y Sidecars: Blindar servicios como Redis dentro de la misma vaina para que sean inaccesibles desde el exterior.Gestión unificada: Cómo detener, arrancar y monitorizar todo tu stack con un solo comando.Persistencia y automatización: Generar archivos YAML de Kubernetes y convertirlos en servicios nativos de Linux con archivos .kube.Si buscas soluciones prácticas para "cualquier cosa que quieras hacer con Linux", este episodio te da las herramientas para profesionalizar tu infraestructura.Notas completas y comandos utilizados: https://atareao.es/podcast/766

In this episode of WP Tavern, Nathan Wrigley chats with Charly Leetham about her journey as a digital nomad using WordPress. Charly shares how evolving technology allowed her to build a flexible, location-independent tech support business. She discusses the freedoms and challenges of living on the road, remote work essentials like Starlink for internet access, and how she supports clients with their tech and websites. The conversation highlights both practical insights and the personal rewards of a nomadic, tech-enabled lifestyle. If you've ever imagined trading your desk for the open road, or wondered what's technologically and personally possible as a remote WordPress worker, this episode is for you.

Are you a telehealth therapist? Do you see most of your clients virtually? As a fully remote Canadian private practice owner, I have done lots of trial and error to find the daily routine that works for me, helps me prevent burnout, and allows me to feel recentered between each client. Of course, there are some days when I need to change things up, but now I have found a system for taking breaks throughout the day so that I am fresh and grounded before each virtual session - while avoiding burnout.  If you're looking for some inspiration for a schedule or a guideline for breaks to try out, feel free to give this episode a listen!  In this episode:  Preventing burnout Take a short morning break  A mindful lunchbreak  Afternoon break and evening breaks Taking breaks throughout the week  Preventing burnout 'For me, burnout is me feeling wired but tired. I'm feeling tense and jittery; my nervous system is probably overactive. I'm tired, but I have adrenaline, and a feeling of "Go-go-go!" and I start to push myself, and in this state I get a lot done - but it's really not worth it, because once I stop working, I find it really hard to relax and wind down.' - Jules Smith  Burnout can be tricky to manage because it doesn't happen overnightt. While it may seem like it helps you to get more done and work a lot, it often comes at a cost.  You feel overwhelmed and tired, but too wired to fully rest. This means that you don't replenish your spent energy, leaving you slowly but surely burning out until you physically can't go on. 'Even though I get a lot done in this "wired-but-tired" state, it's really not worth it in the long-run, because it just leads to burnout. So, this year I'm going to be organizing and using my breaks differently to prevent this wired-but-tired feeling!' - Jules Smith   Take a short morning break In the past, Jules used to wake up and get ready for the day, log in to work, and complete tasks until lunchtime. However, they noticed that working for such an extended period of time created a tense feeling by midday.  So, this year, Jules is trying out a new schedule. Rather than working in a block of time from the start of the day until lunch, Jules is taking a short break between emails and work to give their mind a break and a short rest.  'So far, what I'm noticing is just taking that little break in the morning has been really helpful in not feeling on edge by the time I take my lunch break … In the past, I would tell myself I'd take a break, but then get lost in work, and then forget to take a break. But now, because I still need to get ready for the day, I take that break each morning.' - Jules Smith If you don't work from home, maybe try giving yourself a short 15-minute coffee or tea break in between your tasks so that you have some time to recenter.  A mindful lunchbreak The quick answer: No more scrolling while eating on lunchbreaks! Give audiobooks a try instead.  Jules used to often scroll during their lunchbreaks, but as the therapists listening will know, social media and reels are sensory overloads to our minds. Time on social media often leaves us feeling way more jittery and wired than rested after we've spent some time scrolling.  'Our brains are processing a ton of information in just a few seconds, and doing that over and over and over again, obviously, isn't going to help me feel rested after the break is over. So, instead of going on Instagram and watching reels during lunchtime, I'm now going to be listening to audiobooks while I eat my lunch. So far, that has been really calming and relaxing!' - Jules Smith  Therefore, instead of mindless scrolling, Jules is trying mindful listening, and the results have been hugely positive. Try listening to audiobooks or a quiet podcast while you eat - if you want to do something extra while eating!  Afternoon and evening breaks  Jules always makes an effort to head outside or go to the gym in the afternoon, since no matter which season it may be, there's a good chance the sun will be out!  Secondly, (and this is something Jules has done in the past already), Jules takes a 30-minute break between each client throughout the day. 'After my afternoon break, I get home, and I set up for my clinic hours, which are in the evening, and in between each client, I always take a 30-minute break. During this time, I do the billing, I write my notes … I plan to move around, maybe eat something, look outside my window, take some breaths, and maybe do some stretching.' - Jules Smith During these 30-minute breaks, Jules also recommends staying away from your devices to minimize the risk of scrolling through social media because it can disrupt your intentional choice to rest. Protect your energy and your peace by being mindful of how you spend your breaks.  Taking breaks throughout the week In the past, Jules tried out a 50/50 workweek. If you are interested in learning more or trying it out, give this podcast episode a listen where Jules describes the process, pros, and cons.  For the start of 2026, Jules is making Thursdays a day to focus on SEO and have clinical meetings with their associate. So far, this system is working out great for them!  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 186: Anabeli Jackson: Secure Email Solutions for Canadian Therapists | EP 186 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two months free) Get some help and freebies on your website with WordPress!  Check out my private practice Listen to my podcast episode on trying out a 50/50 workweek!  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

When does a body of work reach completion? One answer is to end it by choice. This week in episode 356 you'll hear the reasons behind our intentional ending of the Nerd Journey Podcast. We'll rewind the clock and focus on the show's trajectory and inflection points over time just like we've done for guests, share what we learned over the course of an 8-year journey from idea to consistently released show, and discuss our favorite moments. All of our content will remain online and accessible for listeners like you to go back and enjoy. Don't miss our final call to action in this episode. Just because this body of work is complete, there is still work for all of us to do for our careers. Original Recording Date: 12-20-2025 Topics – A Purposeful Ending, Where We Started, Interview Format and Getting to Launch, The Why Behind the Ending, The Lessons We Learned, Our Favorite Moments, What to Expect from Us Moving Forward, There's More to Be Done for All of Us. 1:01 – A Purposeful Ending We'll give you the bottom line up front: this is the last episode of the Nerd Journey podcast. We still love the mission, but the time has come for us to complete this body of work. When we have interviewed guests on the show, we've talked through their career timeline and pulled out the lessons learned. Today, we're going to do it for the show itself. 1:38 – Where We Started John was working as a sales engineer at VMware and was the co-host of the VMware Community Roundtable Podcast. He loved listening to podcasts, enjoyed the medium, and wanted to find a topic for a show. At the same time Nick was in the process of joining VMware, John and Nick were discussing all the things Nick needed to know to transition into sales engineering for a technology vendor. “In that conversation, I said ‘maybe we should start a podcast.'” – John White As Nick remembers it, this happened the weekend before Nick started at VMware in December 2017 (almost exactly 8 years before this episode's recording). Nick wasn't sure what he would talk about on a podcast. This suggestion from John started the ideation period, and our launch of the show was in July 2018. John talks about some of the initial ideas for the focus of the show. At that time, VMware podcasts and blogs were a great way to interact with the greater community. Doing something like this was also a way to become what John calls “nerd famous.” By the way, no one else can use that term now (trademarked by John). We initially considered talking about VMware news and our opinions on it since we both were going to be working at VMware. Both John and Nick came from small-to-medium business IT operations and eventually became sales engineers at a technology vendor. One of the things the show could be for is to talk about that journey and help others understand it was a possibility for them as well. John and Nick recorded about 10 episodes before launching to help hit the release cadence. Nick doesn't remember why they chose a weekly release cadence but remembers the show launched while he was on vacation. John and Nick even recorded a podcast episode while Nick was on that vacation, which started a habit of Nick doing podcast work while on vacation. Because they had recorded so many episodes in advance, they were not going to be timely or points of authority on VMware technology. Both Nick and John's roles were as technical generalists on the VMware side. “The only evergreen stuff that we had was the career stuff, so that became a little bit more the focus. I think that we were still thinking…we'll just record more maybe VMware specific stuff later on…as that happens. For right now, here it is.” – John White Early episodes were very prescriptive about resumes and job interview processes at larger tech companies, for example. Nick points out that John had to carry the conversation in these early episodes because he was just learning to think about career focused topics (sort of like being new to lifting weights). But, Nick picked up a lot just from the conversations on the show. 7:50 – Interview Format and Getting to Launch Nick couldn't remember what made them bring in guests originally, but Episode 13 with Tom Delicati was our very first guest interview on the show. John feels bringing in guests was always back of mind for him, and it was what he saw happen on the VMware Community Roundtable Podcast. “We're just 2 people and we have our experience. But we can't represent that as the full breadth of all of experience. That just doesn't make any sense. So, we need to start exploring what other people's career journeys have looked like and see if we can extract some knowledge and recommendations from that.” – John White Nick doesn't remember having a prescriptive plan for interviewing guests but feels like they settled into long-form interviews as a style pretty quickly. John says this was a structure they hit upon in the beginning (talking through someone's job history). The lessons learned from career inflection points like job transitions emerged from conversations with guests. John and Nick did not know this was going to happen when they began. Nick likes being able to highlight more of one specific guest's story than otherwise could have been done if each interview was only 30 minutes with a guest. But we fully acknowledge people like different lengths of podcasts. “We wanted to tell interesting stories that had an arc: a beginning and an end and a journey in between. And we were able to find those even chopping people's long 2-hour conversations up into 2 or even 3 episodes. I think that worked for us. I don't know if it worked for everybody.” – John White “We probably spent the same time interviewing people as we would have. We just didn't interview as many as if it had been 1 episode per person.” – Nick Korte We also didn't want to release a 2-hour interview as one episode. That's a lot of editing for just one episode release. People might not realize how much time goes into editing and production even after recording an interview. At the beginning, John had to give Nick advice on the kind of microphone to get. Nick started recording with a headset and then bought the same mic as John. They would each later invest in nicer microphones as the show progressed. “I knew nothing about editing and really not that much about how to make a podcast.” – Nick Korte, on beginning as a podcaster There were a lot of things we had to figure out just to make the podcast publicly available. John had researched some of the administrative things. He knew there was a WordPress plugin that could be used to turn MP3 files of released episodes into publicly available audio feed that would be the podcast. John says there were some mental blocks and hurdles he had to get through before launching the show, highlighting the fact that it took 6 months to go from idea to publishing. He was getting overwhelmed trying to figure out the back-end production and publishing process. John thinks it was Nick who kept asking what needed to happen for us to launch, and we went with WordPress and the plugin mentioned but never changed anything…because we had no time to go back. Nick and John learned that once you start a show and get it going, you will never run out of ideas. 13:58 – The Why Behind the Ending We never ran out of ideas. In fact, we still have ideas. So why are we stopping the podcast? We ran out of time. Nick has run out of time to work on editing and production. This has been a weekly show (up until the last couple months of our run), and it takes a large time commitment each week. For guest interview episodes, the intro and outro were not recorded at the same time the interview took place. These had to be recorded before the episode was released. The show notes are not AI-generated. Nick enjoyed writing them and adding in important links and references, feeling like it allowed him to remember the episodes better and internalize the lessons within them. Nick has a teenager now with many extracurricular activities and has had a workload increase at his job. “Probably for the last year I think I've been fooling myself at how much of a toll it's been to just get an episode out each week.” – Nick Korte We even tried changing the release schedule to bi-weekly and have missed that cadence a couple of times. John ran out of time about 4 years ago and hasn't had much time since to handle podcast related tasks. John experienced a job change and new baby at that time and couldn't add anything else. He also moved at some point. John and Nick have been advancing in their own careers over time as well, which has added responsibility. John and his wife recently had a second child. He also left his job in June 2025 and has been doing a job search at the same time. Before Nick and John made this decision, Nick listened back to some previous episodes to get advice and perspective. Some of the advice that echoed the loudest came from Amy Lewis in Episode 302 – Ending with Intention: Once a Geek Whisperer with Amy Lewis (2/2). The idea of ending with intention stood out. “Rather than being spotty on our releases and not keeping our promise of how often we say we're going to get the show out, we wanted to end it with intention and say, ‘ok, this is it.'” – Nick Korte “We haven't lost the love of this task. We both want this to continue. But realistically, we can't do it. And rather than sputter and peter out and never be heard from again, we just thought we'll follow the lessons that we've learned from our bettors and do what they did. Let's be intentional about the end.” – John White 18:02 – The Lessons We Learned John learned how much we can learn from the experience of others. He had ideas and biases about how we should handle specific aspects of our career, but doing the podcast allowed him to pressure test these ideas against the experience of others. John appreciates the breadth of background and experience our collective guests have brought to the show. It made him realize there are so many different ways to do certain things. Nick learned a ton about the mechanics of podcast production. It was around Episode 113 when Nick became the editor because John needed to take a break. If you want to hear more about how this happened, check out this blog post. Nick got hooked into podcast communities and even attended a podcast conference in 2025, meeting many other people who run their own podcast. Nick learned how much salesmanship is involved in getting a guest. You have to sell someone on the idea of being on the show and what they can bring to your listeners. How easy can you make it for them to say yes? John and Nick asked guests for 1.5 – 2 hours for an interview. “If you make it easy for someone to say yes and you build the outline of questions you might ask and you tell them what your show is about and what you want to cover, they'll say yes. And they might give you more time than that…. I learned so much about different people that I never would have met otherwise. I am thankful for all the learnings of all the people who have been on the show. And I'm thankful for everything I've learned from you, John.” – Nick Korte John is grateful for the difference in skills he and Nick have and their ability to learn from one another just by co-hosting together. He likes to apply the idea of making it easy for others to say yes when he's asking something of someone at work, for example. Nick learned how to beat perfectionism weekly. Something can always be edited more or re-recorded. There was a weekly ship date. “The deadline was always there to keep me honest.” – Nick Korte Seth Godin's The Practice talks about keeping a promise to the people who follow you. Having a weekly release cadence meant we were promising to ship episodes weekly. “So, whether one person listened or a million people listened, we tried to keep that promise. And it was important to us to keep it, even if it was hard.” – Nick Korte “Having a million people listen to a specific episode or even hit the site in a specific week wasn't the goal. I think the goal was the breadth of work and making it accessible and having people be able to benefit from it.” – John White We also had to learn how to tell people about the show in a clear, succinct way. When John or Nick would join video calls for work, people would see their microphones and ask if they had a podcast. We also used generative AI in our workflow for production a little bit, even if it was not for show notes. Doing the show has dragged with it some reasons to tinker with generative AI. With John's help Nick learned how to build a Gemini prompt that would take the handwritten show notes and brainstorm titles, episode descriptions, and even create a prompt for a featured image based on the themes in the episode. John shares that we never wanted to use generative AI to take a transcript and generate an episode outline. We might lose touch with the content that way. John talks about the curse of being an audio editor. It's impossible to NOT hear issues in other audio. Nick can hear mouth noises on Zoom calls like you wouldn't believe. John says we can listen to someone else's podcast and may be able to tell who is and is not the editor based on whether they speak into the microphone or move away from it and keep talking. 25:15 – Our Favorite Moments John says it's hard to pick just one favorite moment. We got to meet some of our heroes in podcasting and other people who were “nerd famous” about their career stories. We had some great conversations with John Nicholson about how to evaluate a job offer and personal finance. Check out these for reference: Episode 224 – Tech Marketing, Interview Questions, and Executives as Wild Bears with John Nicholson (1/3) Episode 225 – Take Stock of Your Compensation with John Nicholson (2/3) Episode 226 – Negotiating Job Offers and Personal Finance Tips with John Nicholson (3/3) Having a podcast allowed us to have lengthy conversations with people who may not have otherwise had a reason to talk to us. John doesn't think asking someone out of the blue for 2 hours of time without having a podcast would have worked well. John says he has a strong recency bias, often walking away from an interview with a guest thinking it was the best one yet. Nick's favorite moments Nick remembers the first time we interviewed Mike Burkhart (in Episode 64 and Episode 65). He was having wifi issues and had to move everything into his living room floor to record the episode. John and Mike were kind enough to stay online and still do the interview. John and Nick live in different parts of the United States and have only been able to record together in person a handful of times. These times were special and rare. Nick remembers the time they recorded at VMware Explore and forgot to hit record…twice in a row! If John had to succumb to recency bias, he would pick the recent interview with Milin Desai. This set of interviews stands alone as the only time we were cold pitched a guest by someone we did not know, and it was a perfect fit. We got over 2 hours with a CEO! Episode 349 – Expand Your Curiosity: Build, Own, and Maintain Relevance with Milin Desai (1/3) Episode 350 – Scope and Upside: The Importance of Contextual Communication with Milin Desai (2/3) Episode 350 – Opt In: A CEO's Take on Becoming AI Native with Milin Desai (3/3) People being both generous with their time and inciteful has been a pattern with guests. Nick and John got to have conversations with people both on the air and off the air. Nick appreciated having Dale McKay on the show (a mentor of his). You can find those episodes here: Episode 288 – Guardrails for Growth: A Mentor's Experience with Dale McKay (1/2) Episode 289 – Enhance Your Personal Brand: Feedback as a Catalyst for Change with Dale McKay (2/2) Some other favorites from Nick: He enjoyed all of the conversations about the principal title and principal engineers. See also the principal tag for more of these stories. Nick also really enjoyed hearing the stories about why people went into leadership roles and why they moved away from them. One specific episode Nick highlights as a favorite is Episode 127 – Countdown to Burnout with Tom Hollingsworth (3/3). John mentions we all battle burnout from time to time, and having such great advice to go back to is a gift. Nick says being the editor is also a gift because you're going to get to listen to the recorded discussion multiple times. Many times, the questions Nick and John asked in guest interviews were things they needed help with in their own careers. Hopefully the answers to those questions helped you as a listener too! John liked the fact that we were able to clip some of the times we messed up on the air and include those sound bites at the very end of an episode for people. To find these episodes, look for the Stinger metadata tag on an episode post. Nick mentions the Barry White intro stinger. It's actually at the end of Episode 17. There are also some good stingers with guest Chris Williams. 31:05 – What to Expect from Us Moving Forward What are the things that will, won't, and might happen in the future? The Nerd Journey site will remain online and accessible so our content will not disappear. You can still enjoy past episodes, browse the show notes, and leverage the Layoff Resources Page as well as our Career Uncertainty Action Guide. John and Nick can keep it online in a very cost-effective way just as they have to this point since the podcast was never monetized (not even Amazon affiliate links). John still has a dream of making sure we have transcripts of all the episodes and making these available in addition to the show notes. Maybe that could be extended to an AI chat bot that was trained on the transcripts. There would be some overhead involved in doing it, but John thinks it's definitely possible. You can still reach out to John or Nick on LinkedIn or send us an e-mail. All current communication channels will remain in place. We are available for questions, if you want to talk, etc. We will definitely NOT restart this show. We have declared it complete. Even if we were going to do a show like this again in the future, we would do it differently. We might choose a different name, a different description, or a different format even. But we don't have the time to do that right now anyway. We are NOT starting a new show (at least not right now). 34:59 – There's More to Be Done for All of Us Just because the show is ending, that doesn't mean your work is complete. None of our work is complete when it comes to career. “The things that we've talked about in curating your own career and being intentional about it always apply. We're not going to be around to remind you of that every week, so I hope that people have learned those lessons and internalized them. But if not, do something to make those things intentional. You need to prioritize your career on a consistent basis.” – John White Here are some specific actions that you should take: Document your work. Generate proof of work. Show your work (similar to generating proof of work). John says this is what we were unconsciously doing when we began the podcast, sharing how we got to where we are and our job transitions so others can follow a similar path if they choose. The purpose of showing your work is so that others can learn from your experience and so you can remind yourself of what you've accomplished at a later time. Nick highlights that Episode 66: Three-Month Check-In as a Google Cloud Customer Engineer with John White, Part 1 remains the most downloaded episode in our catalog. Aim for small, iterative improvements. Turn information into knowledge. Some of this is through writing. We spoke several times on the show about writing being thinking, and it was specifically referenced in an episode with Josh Duffney – Episode 156 – Better Notes, Better You with Josh Duffney (1/2). Manage your knowledge in some kind of written form that isn't in your head. Make it a knowledge management system of some kind. Practice Deep Work. It's the most important work you can do because the skill of sustained attention will be the thing for which people are paid. Be mindful of technology waves and trends, and consider placing some small bets. Many guests have invested time and effort to become proficient in a newer technology before or as it was catching on. Don't be afraid to tinker with those newer technologies. Consistently invest in your professional network. One way to do this could be via meetup groups or online communities. Reach out to use if you want to talk about careers, starting a podcast, or other fun topics. Nick can also tell you what it's like to go through the John White School of Mentoring. We want to say a special thank you to every guest who took the time to be on the podcast and every listener who took the time to listen to an episode. Contact the Hosts The hosts of Nerd Journey are John White and Nick Korte. E-mail: nerdjourneypodcast@gmail.com DM us on Twitter/X @NerdJourney Connect with John on LinkedIn or DM him on Twitter/X @vJourneyman Connect with Nick on LinkedIn or DM him on Twitter/X @NetworkNerd_ Leave a Comment on Your Favorite Episode on YouTube If you've been impacted by a layoff or need advice, check out our Layoff Resources Page. If uncertainty is getting to you, check out or Career Uncertainty Action Guide with a checklist of actions to take control during uncertain periods and AI prompts to help you think through topics like navigating a recent layoff, financial planning, or managing your mindset and being overwhelmed.

This Week in WordPress #363 with Nathan Wrigley, Jess Frick, Marc Benzakein, Marcus Burnette. This episode covers a range of WordPress-related topics, including the upcoming release of WordPress 6.9.1, the launch of a new centralised home for WordPress education initiatives, and trusted companies and individuals in the WordPress ecosystem. The panel also dives into the evolving role of AI in WordPress, discussing benchmarks, industry changes, and the impact of AI-driven advertising. Lighter moments feature fun conversations about corgis, alligators, and community experiences, all while emphasising the importance of collaboration, humility, and adapting to new technologies within the WordPress space.

So yeah, people ACT like all the AI LLMs are going to RANK their site. But that isn't what they do when they make recommendations in overlays and responses.This came from a post on LinkedIn - lots of meat on the bone but this phrase stuck out - "LLMs don't rank websites. They synthesize trust."So how exactly do they do that? In this week's episode even though I mention 4 areas - I focus on 2 of them that are 100% within our control.Social MediaDiversity of platformsSchemaOur websitesthis episode - ⁠https://www.confessionsofanseo.com/podcast/llms-dont-rank-sites-they-synthesize-trust/Last week's episodehttps://www.confessionsofanseo.com/podcast/too-many-tags-on-the-dance-floor-season-6-episode-3/⁠Test Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. ⁠⁠⁠⁠⁠https://vizzex.ai/⁠⁠⁠⁠⁠Mentioned in the show⁠https://www.digidop.com/blog/structured-data-secret-weapon-seohttps://thedigitalbloom.com/learn/2025-ai-citation-llm-visibility-report/Tools that I use and recommend:Vizzex - ⁠⁠Helpful Content Analysis Tool⁠⁠Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

My newsletter: https://simonowens.substack.com/   In today's episode, we're speaking to Suryansh Tibarewala, the co-founder of Essentially Sports.   EssentiallySports began in 2014 as a bootstrapped passion project started by Suryansh and his co-founders while they were college students in India. It started as a simple WordPress site focused on tennis and Formula One. The site ran for four to five years with virtually no revenue, relying largely on volunteer contributors.    But then in 2018, the site's founders decided to quit their day jobs and go all in. They expanded the sports coverage, found reliable advertising partners, and eventually grew EssentiallySports into one of the largest sports sites ranked by Comscore – all without raising outside capital.   In a recent interview, Suryansh walked through the site's early days, its expansion into US sports, and its B2B live events strategy.  

What happens when you buy a declining news site and immediately delete every single advertisement? For Travis Bembenek, CEO and Publisher of Mexico News Daily, it was the key to building a thriving, 100% reader-supported business.In this episode of the Paywall Podcast powered by Leaky Paywall, Travis joins Pete to break down the "Confidence Strategy" that turned a cluttered, ad-heavy site into a premium subscription brand. They dive deep into the mechanics of the transition, including:The "Zero-Ad" Gamble: Why Travis removed all display ads to prioritize user experience and how it actually accelerated their growth.The Power of the Registration Wall: How Mexico News Daily uses a "tight" funnel to convert monthly readers into a dedicated email list and, eventually, paid members.Monetizing the "Back Office": The reality of fixing server issues, hosting, and UX to ensure the paywall actually works when the reader is ready to buy.Innovative Content Repurposing: A look at MND Kids, a brilliant project that turned existing news into a bilingual educational tool for schools, and their new podcast, Confidently Wrong.Restoring Trust: Why "old-school," non-partisan journalism is the ultimate competitive advantage in a polarized media landscape.If you are a publisher wondering if your audience will actually pay for content, this episode is a masterclass in building a brand worth paying for.

Bailey Collins has now landed 500+ website in a day clients since 2021. This free masterclass is a behind-scenes-look at her entire process which she shared live in my community Web Designer Pro®.If you're ready to launch your website in a day offer and confidently charge 1k-5k per day, I recommend Bailey's full Design Day Blueprint course which I'm a proud affiliate for.We've partnered up to give you a special 10% OFF discount and – when you use my link – you'll also get her bonus Branding Day module (normally a $500 add-on)

This week I Talk About Clients Vs Contracts [powerpress]

In this LMScast episode, Kurt Von Ahnen elaborates on the notion that corporate training is a continuous process that changes with the company rather than a one-time event. He argues that many businesses put off documenting their procedures because they think things will change all the time. However, when teams expand, this kind of thinking […] The post Look Inside The World Of Corporate Training Powered By WordPress And LifterLMS appeared first on LMScast.

******Support the channel******Patreon: https://www.patreon.com/thedissenterPayPal: paypal.me/thedissenterPayPal Subscription 1 Dollar: https://tinyurl.com/yb3acuuyPayPal Subscription 3 Dollars: https://tinyurl.com/ybn6bg9lPayPal Subscription 5 Dollars: https://tinyurl.com/ycmr9gpzPayPal Subscription 10 Dollars: https://tinyurl.com/y9r3fc9mPayPal Subscription 20 Dollars: https://tinyurl.com/y95uvkao ******Follow me on******Website: https://www.thedissenter.net/The Dissenter Goodreads list: https://shorturl.at/7BMoBFacebook: https://www.facebook.com/thedissenteryt/Twitter: https://x.com/TheDissenterYT This show is sponsored by Enlites, Learning & Development done differently. Check the website here: http://enlites.com/ Victoria Dougherty is the author of The Bone Church, Welcome to the Hotel Yalta, and Cold. She writes fiction, drama, and essays that revolve around lovers, killers, curses, and destinies. Her work has been published or profiled in the New York Times, USA Today, The International Herald Tribune, and elsewhere. Earlier in her career, while living in Prague, she co-founded Black Box Theater, translating, producing, and acting in several Czech plays. Her blog – COLD – features her short essays on faith, family, love, and writing. WordPress, the blogging platform that hosts some 70 million blogs worldwide, has singled out COLD as one of the Top 50 Recommended Blogs by writers or about writing.  This is our seventh talk. We first discuss how stories should be adapted to the screen, and to what extent the source material should be changed. We then talk about how to write proper characters, and how to thread the line between character development and making a character behave out of character. We also discuss how much a story needs to be planned. Finally, we talk about how to imbue stories with morality and politics.--A HUGE THANK YOU TO MY PATRONS/SUPPORTERS: PER HELGE LARSEN, BERNARDO SEIXAS, ADAM KESSEL, MATTHEW WHITINGBIRD, ARNAUD WOLFF, TIM HOLLOSY, HENRIK AHLENIUS, ROBERT WINDHAGER, RUI INACIO, ZOOP, MARCO NEVES, COLIN HOLBROOK, PHIL KAVANAGH, SAMUEL ANDREEFF, FRANCIS FORDE, TIAGO NUNES, FERGAL CUSSEN, HAL HERZOG, NUNO MACHADO, JONATHAN LEIBRANT, JOÃO LINHARES, STANTON T, SAMUEL CORREA, ERIK HAINES, MARK SMITH, JOÃO EIRA, TOM HUMMEL, SARDUS FRANCE, DAVID SLOAN WILSON, YACILA DEZA-ARAUJO, ROMAIN ROCH, YANICK PUNTER, CHARLOTTE BLEASE, NICOLE BARBARO, ADAM HUNT, PAWEL OSTASZEWSKI, NELLEKE BAK, GUY MADISON, GARY G HELLMANN, SAIMA AFZAL, ADRIAN JAEGGI, PAULO TOLENTINO, JOÃO BARBOSA, JULIAN PRICE, HEDIN BRØNNER, FRANCA BORTOLOTTI, GABRIEL PONS CORTÈS, URSULA LITZCKE, SCOTT, ZACHARY FISH, TIM DUFFY, SUNNY SMITH, JON WISMAN, WILLIAM BUCKNER, LUKE GLOWACKI, GEORGIOS THEOPHANOUS, CHRIS WILLIAMSON, PETER WOLOSZYN, DAVID WILLIAMS, DIOGO COSTA, ALEX CHAU, CORALIE CHEVALLIER, BANGALORE ATHEISTS, LARRY D. LEE JR., OLD HERRINGBONE, MICHAEL BAILEY, DAN SPERBER, ROBERT GRESSIS, JEFF MCMAHAN, JAKE ZUEHL, MARK CAMPBELL, TOMAS DAUBNER, LUKE NISSEN, KIMBERLY JOHNSON, JESSICA NOWICKI, LINDA BRANDIN, VALENTIN STEINMANN, ALEXANDER HUBBARD, BR, JONAS HERTNER, URSULA GOODENOUGH, DAVID PINSOF, SEAN NELSON, MIKE LAVIGNE, JOS KNECHT, LUCY, MANVIR SINGH, PETRA WEIMANN, CAROLA FEEST, MAURO JÚNIOR, TONY BARRETT, NIKOLAI VISHNEVSKY, STEVEN GANGESTAD, TED FARRIS, HUGO B., JORDAN MANSFIELD, CHARLOTTE ALLEN, PETER STOYKO, DAVID TONNER, LEE BECK, PATRICK DALTON-HOLMES, NICK KRASNEY, RACHEL ZAK, DENNIS XAVIER, CHINMAYA BHAT, RHYS, AND ALEX MACLEOD!A SPECIAL THANKS TO MY PRODUCERS, YZAR WEHBE, JIM FRANK, ŁUKASZ STAFINIAK, TOM VANEGDOM, BERNARD HUGUENEY, CURTIS DIXON, BENEDIKT MUELLER, THOMAS TRUMBLE, KATHRINE AND PATRICK TOBIN, JONCARLO MONTENEGRO, NICK GOLDEN, CHRISTINE GLASS, IGOR NIKIFOROVSKI, AND PER KRAULIS!AND TO MY EXECUTIVE PRODUCERS, MATTHEW LAVENDER,SERGIU CODREANU, AND GREGORY HASTINGS!

Something's wrong with Ben! On a brand new episode, Justin and Jeremy talk about the latest animal attacks movie, PRIMATE! Does this chimpanzee slasher live up to the legacy of the best killer animal flicks? Listen in to hear our full-spoiler review.   Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithful

In this episode, Nathan Wrigley chats with Taylor Drayson, a young WordPress professional who shares his journey into web development, inspired by his self-employed father. Taylor discusses projects like WP Extended, a modular plugin for WordPress agencies, and Snippet Club, his membership site offering code snippets and tutorials. He also talks about his work with WP Managed Ninja, managing community feedback and product improvements. Together, they delve into WordPress's changing demographics, tech debt, community culture, and its future appeal to younger generations. Go listen...

You built an agency you’re proud of. So why does your website still feature that glowing tribute to someone you wouldn’t recommend today, or explain services you stopped offering three years ago? In this episode, Chip and Gini tackle the unsexy but critical task of auditing your agency’s website content. They share practical approaches for identifying what needs updating, what deserves deletion, and how to prioritize your efforts when you’re staring down hundreds (or thousands) of outdated pages. The conversation covers everything from quick wins—like updating your homepage and key pages—to strategic decisions about high-traffic content that no longer serves your business. Gini shares her process for using tools like Screaming Frog to audit content systematically, while Chip emphasizes the importance of focusing on human users rather than chasing every algorithm change. They also dive into the balance between refreshing old content and creating new material, with specific guidance on when each approach makes sense. The episode wraps with a reminder that consistency matters more than perfection—especially when AI is increasingly using your bio and content to determine whether to recommend you. If your website is starting to feel like a liability rather than an asset, this episode offers a manageable roadmap to get it back on track without turning it into a year-long project. Key takeaways Chip Griffin: “First and foremost, focus on the end user’s experience. And only after that, think about, okay, are there tweaks or additions I could make in order to help the search engines or the AI spiders or that kind of thing?” Gini Dietrich: “I would rather have accurate numbers so I know exactly what my pipeline looks like, my lead generation looks like, what my lead nurturing looks like, and be able to work it backwards.” Chip Griffin: “If you’re getting a lot of traffic to a page that either is not as relevant as it should be or not as accurate as it should be given the way the world has changed, you know, those are ones that you want to address.” Gini Dietrich: “AI notices inconsistencies. So if you are inconsistent across different websites, social media, all the places that you are online, you are not going to show up in AI answers no matter how good your content is.” Turn ideas into action Audit your homepage today. Open your website and read your homepage copy with fresh eyes—does it accurately reflect who you serve, what you do, and where your agency stands today? If not, block two hours this week to rewrite it. This is your most important page and the fastest way to stop misrepresenting your business. Check Google Analytics for your top 20 pages. Identify which pages drive the most traffic, then ask yourself if each one still serves your business or if you’re just attracting irrelevant visitors. Kill off pages that generate traffic but don’t support your current positioning—inflated vanity metrics aren’t worth the confusion. Ensure bio consistency across platforms. Compare your bio on your website, LinkedIn, and other platforms where you appear. Make them consistent (accounting for character limits) so AI can confidently present you as an option when people search for expertise in your area. Related Real talk about agency websites How to think about your agency's website View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I’m old. Gini Dietrich: Yes, you are. Chip Griffin: But you know what else is old? Gini Dietrich: What else? Chip Griffin: Some of the content on my website. Gini Dietrich: Yeah, sure. Mine too. Yeah. Chip Griffin: It’s, it’s one of the perils of having been around for a while. Gini Dietrich: Yes, indeed. Chip Griffin: Both as a human, as a business. And so we have a lot of content out there on the website that maybe isn’t as current as we’d like it to be. Some of it I haven’t looked at in many years, so I don’t even know if it’s up to date or not. Gini Dietrich: Sure. Chip Griffin: I’m sure that many of our listeners have content on their website or maybe entire websites that are old and out of date. Gini Dietrich: Yes. Chip Griffin: So my question to you is, how should we be thinking about this kind of, how do we deal with this problem? Or we, we can’t just spend, I mean, I, I don’t know about you, but my website’s got over a thousand different pieces of content on it. Oh yeah. Now I think most of our listeners probably don’t have websites with quite that much content on it, but some do, and even if you’ve only got a couple hundred, you know, that’s still a substantial body of content that you need to audit in some fashion. So what, what do you do about that? Gini Dietrich: You know, it’s funny, this conversation is happening right now because about a week ago, right after the holidays, I got an email from a friend that said, Hey, uh, I don’t know if you know this or not, but you have a blog post from, from 13 years ago, literally 13 years ago, praising Elon Musk. And I was like, well, let’s delete that! But like, I don’t know how she found that. She must have been searching on the site for something and found it. Right. So I think it’s important to do an audit and I did delete it. I moved it to the trash. But, I think it is important to do an audit. We have a client that said to us, we don’t think we need new content. We have plenty. And we went in and we’re like, okay, great. Let’s do an audit and see. And we audited it and they do have plenty of content, but the most recent is two and a half years old. So one of the things that we’re working on with them right now, well, twofold. One is going through the audit that we did to see what needs to stay with an update, a refresh, and what should be deleted. There are lots of, there’s lot, there’s lots of content on their site. And actually this will appeal to many of you listeners too. There’s content on their website that has some great SEO value. You know, showing up first in Google results and things like that. So you don’t wanna get rid of that content, but it probably needs a good update. It probably needs to be refreshed. It probably needs new quotes, new experts, new expertise, new statistics, whatever it happens to be. So that’s what I would do. It’s pretty easy. We use, Screaming Frog to do the audit, so it’ll, it will look at your entire website and then give you an Excel list of all of your links, and then you can go and you can tell it I want dates and topic and all that kind of stuff. And you can go through that fairly easily to say, this is old, we don’t need that. Move that to a different tab. This is good stuff. We don’t wanna lose it. And then I would compare that to what you’re keep, I would compare what you’re keeping to do a Google search. Are you show, are those links showing up in Google? And I would also ask AI. Are you showing, is AI showing that content in its answers. So you probably, I would venture to guess, like you and me, we, it would be a really big undertaking ’cause we have years and years of content. But for most agency owners, I would guess it’s probably a, I dunno… And you can use AI to help you, but it’s probably a two or three hour thing that you can split up over several weeks, right? To get it done. But 100% you should be, you should have an up update up to date website overall, and you should be updating content so that it’s refreshed, not necessarily the URL, but updating the content inside the article or the blog post or the page or whatever it happens to be. Chip Griffin: Yeah. And I, I think the advice to sort of just kind of, you know, go through a list of it is a really good starting point. Whether you use some third party tool, or frankly, if your website isn’t too huge, if you just go into WordPress and start scrolling back through the pages and posts. Mm-hmm. And just looking at the headlines, it at least, you know, things that are obviously in need of help will jump out at you. Yeah. Or you know, that you praise somebody that doesn’t make sense or whatever. And, and we have to keep in mind that, that sometimes that old content might be a year old, it might be 10 years old, right? It might still need some sort of an updating. The other thing that’s, that’s often helpful is just to go into, you know, something simple like your Google Analytics and just look at, you know, the top 20, 30, 40 pages in terms of traffic and just ask, are all of these pages the way I still want to present myself in whatever the current year is that you’re listening to us? Because, you know, that can be a really helpful way of prioritizing what you wanna address, what you wanna update. And particularly if you’re getting a lot of traffic to a page that either is not as relevant as it should be or not as accurate as it should be given the, the way the world has changed. You know, those are ones that you want to address. I, to me, one of the interesting cases is, you know what, and I’ve seen this a lot, and I, some of the organizations I’ve worked with have had this issue where you’ve got a page that gets a ton of traffic, but it’s frankly totally irrelevant to what they do today. Right. It’s still, it’s still an accurate bit of content, which is why it keeps getting traffic, you know, because it’s answering whatever question the searcher may have had, but it doesn’t really benefit the organization other than it does produce a fair amount of inbound traffic. So, to me, those are interesting cases. Trying to figure out what you do with those. And, if you talk to different SEO experts, you sometimes hear different bits of advice on this, right? Because some are like, well, you know, you, you’re still getting people clicking over to your site, and that’s a good signal for the search engines, so that’s good. The problem is if the signal is that you’re relevant for something that you really aren’t relevant for. Right. So, doesn’t really help you. My general inclination is if it’s completely irrelevant to what you do today, I would kill it off and sacrifice the traffic. But that’s, that’s my perspective on that. No, I totally agree with that. Either way you should make a conscious decision about it. Gini Dietrich: I totally agree with that because I think you’re right. If it’s not some, if it’s irrelevant, if you’re bringing irrelevant traffic to your website, your numbers are inflated. So I would rather have accurate numbers so I know exactly what my pipeline looks like, my lead generation looks like, what my lead nurturing looks like, and be able to work it backwards. Right. So I completely agree with you and like I said, I killed that article from 13 years ago. Because that’s not how I feel about that man anymore. So, yeah. At all. Chip Griffin: Yeah. Well, for, for many years on my personal blog, the highest trafficked post was one, was sort of a throwaway post I did on a camera backpack, that I got like 20 years ago. And it just, it scored, it turned out it was a popular model of the backpack, and so it got a ton of traffic from people who were considering buying it. Obviously that didn’t help me at all. Gini Dietrich: Not at all. Right. Chip Griffin: Because that, I mean, you know, I didn’t pitch camera backpacks or anything like that, you know, I didn’t sell ’em, I didn’t even have an affiliate link in or anything like that. So what, you know, what was the value of it? Pretty much nothing. You know, it felt nice to see all the spikes in traffic that it generated. Sure. Of course. But yeah. But it wasn’t particularly useful, so, and those are the kinds of things that, that many of us may, you know, maybe we just had a comment on our blog about some story of the day. And it just took off and for whatever reason still sticks around. But it’s not really what our agency is about, so doesn’t really help. Gini Dietrich: Yeah. I would really look at, I mean, some of your ideas, especially if you don’t have a ton of content like we do going, just going through WordPress and looking to see. I would start with the content on your website specifically, what’s on your homepage? Does it represent who you are and what you stand for today? Does it accurately reflect where you are today? I would venture to guess the answer for most of us is no. I would start there at least with the homepage and your top three or four pages, so probably your services page, probably your about us page. Maybe a resources page, depending on, again, look at your Google Analytics. Then once you’ve done that, then I would definitely go through WordPress and go through any content that you have, podcasts, recordings, videos, blog posts, whatever it happens to be. Go through all of those and then divide and conquer and say, yeah, we’re gonna have to update these. It may take me all year, but I’m gonna do one a week and I’m gonna update one a week. And it suddenly, you’re taking small bites of the elephant and you can get it done by year’s end. Chip Griffin: I love your advice to look at the homepage and other key pages before worrying about, you know, old blog posts and that kind of thing, because many, many agencies neglect their websites. Until they decide all of a sudden, this is how I’m gonna get new business. And so then they over invest in time and money Yes. In their websites. Yes. So it, it, it does seem to be a story of extremes most of the time, but, but looking at that homepage of your website and making sure that it accurately reflects the business that you are: who you serve, what you do, and that it is very crystal clear about those things on your homepage. Very first step. Do not pass go. Do not do anything else. Just get that done first. Then I would say, look at the about page and make sure that it accurately reflects who you and your team are. Make sure that the right people are there. Make sure that your bio is accurate and up to date. Make sure that your photo is up to date and have a photo, by the way, because people like to deal with other people. Yep. And as someone who does professional headshots for people on the side, I gotta tell you, you gotta have something that’s within the last five years at least. I mean, if I put up a photo on the website of me with hair, that’s just, that’s not, that doesn’t make any sense. And yet I see plenty of people, Gini Dietrich: no, Chip Griffin: who have photos on their websites. And then I meet them and I’m like, this is not even in the ballpark. Gini Dietrich: Yeah, you’re right. The other thing I will say to that, and this is incredibly important, is that AI notices inconsistencies. So if you are inconsistent across different, the websites, social media, all the places that you are online, you are not going to show up in AI answers no matter how good your content is. So when you’re doing that audit, I would also audit your bio. Your bio that’s on the website compared to what it’s on LinkedIn compared to what it is on all the other social media platforms. If you have YouTube or a podcast platform, compare it to there. If you have a newsletter, compare it to there. Like ensure that it is the exact same bio, not, not, little changes based on the platform. I mean, you’ll have to make it smaller for Twitter than you would for LinkedIn, right? But it has to be consistent because if it’s not, AI gets confused and doesn’t know what to do, and so it just doesn’t present you as an option. So as you’re doing that audit, I would ensure that the bio, your own bio and then the bios of your key leadership or key team members are consistent across every platform on the internet, because that’s incredibly important with AI today. Chip Griffin: Yes. At the same time, what I would say to you is AI and SEO are very important. More important are the humans who actually visit your website. Gini Dietrich: Yes. Chip Griffin: And so there’s lots of advice out there, including what we’re talking about here that will help you from an AI and SEO standpoint. However, it should never, ever, ever be at the expense of the actual user’s experience. Gini Dietrich: No, never. Right. Chip Griffin: And increasingly, I’m seeing websites that are being tailored for how they think that AI will be reading and indexing their sites. And so, for example, they shift almost entirely to a Q&A format because AI, generally speaking, loves the Q&A format in order to stock the answers that it gives to people. However, that’s not always the best user experience. Sometimes you need to present things in more of a compelling story like way. And trust me, the AI will figure it out. It may not be as great at it today. It may prefer the Q, but it’s going to improve over time. And it’s the same thing as for years, people would chase the latest algorithm change at Google. And that’s fantastic until they change it in three months or six months. Right. And so what are you gonna do? Just keep updating your website? Well, if you’re an SEO agency, you love that, right? Because. You know, you can just tell the clients, well, you know the latest version, now you gotta do this. So you remember all that work we did in January? It’s June now. I’ll do it again. We’re gonna redo all of that for you, right? I mean, it’s a great full employment act for SEO experts. However, it is not generally a good user experience, nor frankly, a particularly good use of resources. So first and foremost, focus on the end user’s experience. And only after that, think about, okay. Are there tweaks or additions I could make in order to help the search engines or the AI spiders or that kind of thing? Gini Dietrich: Yeah, I think the point you make about how Google updated updates it algorithm like real often and that you are trying to keep up is, is ludicrous, but it’s something that we’ve always been aware of and I think the strategy has not changed. If you always write, produce, not just write, but create content that’s compelling to a human. The algorithms and the AI are going to love it so that doesn’t matter. Are there things you can do to help it and AI find you? Sure you can do Q&A’s, you can do the, but that we do that stuff and this is gonna get techy, but we do that stuff on no follow sites, so it doesn’t show up in Google. It doesn’t show up in our navigation. It’s only there for the AI bots, right? So there are things that you could do for sure. But if you always put the human beings first, it’s going to work no matter what happens with AI, and no matter what happens with the algorithms. Google came out, gosh, several years ago now, and said, if you’re focused on expertise, experience, authority, and trust, those are the, those are how we’re using, that’s how we’re floating stuff to the top. So I think that’s really good advice because that is always going to A, make your content different, and B, make it valuable to humans. So if you’re always demonstrating your expertise that nobody else has and your experience that nobody else has, that will build authority and trust in both places. Chip Griffin: Well, I mean, the irony is that all of the experts will help you to chase the algorithms and the technology, but the reality is that all of the search engines and all of the AI engines, they’re all chasing the user. All they’re trying to do is try to deliver what a real person wants. Gini Dietrich: Yep. Chip Griffin: And so it’s ironic that, that we set them aside, the humans aside to chase the technology when the technology is chasing the people. So it’s kind of a weird circle and I’ve consistently maintained for 20 plus years. If you focus on the user, you’ll get to the right place. You may not be there today. And, and it, it’s gonna ebb and flow over time as algorithms and technology changes. But chase the user because that’s how you sell your business. That’s how you find new clients and that’s how you keep people happy. Gini Dietrich: Yeah, absolutely. I think that’s, yes. Focus on the humans first. That’s always been the advice. That strategy has not changed. The tools change, the tactics change, the execution changes, but the strategy remains the same. Chip Griffin: So let’s say, you know, you’re, you’ve gone through this audit on your website. You’ve chucked out the things like the praise of Elon Musk that you don’t want on there anymore. You’ve gotten rid of the content that’s no longer relevant to the business that you are today. So now you’re left with some things that you could update, you know, maybe you could strengthen them. They’re not obviously wrong. They’re still pretty good. How do you decide where you want to invest your energy as far as which of these do you update? Which of those do you flesh out and make bigger deals? Because I think that’s where the real challenge comes in. You know, do you, are you better off updating old content or are you better off creating new content? Gini Dietrich: I think it depends, which is the tagline to this podcast, of course, but, it depends on a few things. One, if you, if there’s older content that you can refresh and update with minimal resources, like it’s just a five or 10 minute, gosh, this needs to change, this needs to change, and then I republish it and it’s showing up in Google results. I think it’s probably worth doing it. Obviously if it doesn’t support or reflect where you are right now, I would not worry about it. But if there are things where you have some SEO value or AI is using it to bring real humans to your website based on the questions they’re ans they’re asking and it’s accurate, then I would take a few minutes to update it. And like I said, maybe you, you create a list of things that you need to do and you just check one off a week. Right? And then I would focus my efforts on new stuff. So where are we now? What are we thinking? How are we? How have we evolved? What kinds of things are we offering to the industry? That kind of stuff. So I would first focus on the stuff that you can repurpose because it’s easier and it’s a smaller lift, and you still have the value of SEO from that perspective, and then focus on the new. But like I said, if your website in general, your homepage, your about us page are not updated, I would start there. Chip Griffin: And I think it’s important that you, as you’re looking at the old content, that you’re thinking about refreshing that, that you don’t look at it through the lens of I could make this perfect if I spent some more time on it. It really, you have to see that there’s some, that the outcome for the user, again, going back to the person on the other end, is meaningfully different because of the additional work that you’ve put in. I mean, if it’s just simply that it’s phrased better, it’s organized, neater. It’s, you know, a little bit clearer that that’s probably not enough for me. Right. But if you’re able to, you know, things have changed between then and now as far as either what’s going on in the world, what’s out there, what your knowledge is, and you can, you can make it 50% better. Okay. Now you’re talking about something that, that may be worth the investment of time and energy, but if it’s, you know, if you’re just, you know, kind of polishing. That generally isn’t gonna pay off. Gini Dietrich: Totally agree with it. Yep. Totally agree. Yeah. If it’s new, like if it’s your thinking has evolved and it supports that and you just need to polish that piece or you know, like… We are constantly evolving the PESO model. And so I’m always looking at that content to say, oh gosh, that doesn’t represent where it is anymore. Right? Do I wanna put a date on this or a year in the content so that anybody who visits it understands that this is three years old. Do I wanna delete it? Like, so I, you know, I’m constantly. Our marketing team and I are constantly looking at those kinds of things, so I totally agree. If it’s just a polish, I wouldn’t spend the time. But if it’s evolved thinking, if it’s new services, if it’s new products, if it’s new IP, if it’s, you know, those kinds of things, then I would definitely include it. Chip Griffin: Absolutely. Well, hopefully we’ve given people some good ideas so that they can take a fresh look at their website as we start the year. And figure out, you know, what they might wanna tweak, improve, get rid of, hide from, any of those things. And it, it doesn’t have to be a giant project as you suggested. No. It can be the kind of thing where you chip away at one piece of content a week or something like that and you’ll see a meaningful difference over the course of time. Gini Dietrich: Absolutely. Yep. Get it done. Get that homepage updated. Chip Griffin: So with that, we will draw this episode of the Agency Leadership Podcast to a close. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich, Chip Griffin: and it does depend.

You built an agency you’re proud of. So why does your website still feature that glowing tribute to someone you wouldn’t recommend today, or explain services you stopped offering three years ago? In this episode, Chip and Gini tackle the unsexy but critical task of auditing your agency’s website content. They share practical approaches for identifying what needs updating, what deserves deletion, and how to prioritize your efforts when you’re staring down hundreds (or thousands) of outdated pages. The conversation covers everything from quick wins—like updating your homepage and key pages—to strategic decisions about high-traffic content that no longer serves your business. Gini shares her process for using tools like Screaming Frog to audit content systematically, while Chip emphasizes the importance of focusing on human users rather than chasing every algorithm change. They also dive into the balance between refreshing old content and creating new material, with specific guidance on when each approach makes sense. The episode wraps with a reminder that consistency matters more than perfection—especially when AI is increasingly using your bio and content to determine whether to recommend you. If your website is starting to feel like a liability rather than an asset, this episode offers a manageable roadmap to get it back on track without turning it into a year-long project. Key takeaways Chip Griffin: “First and foremost, focus on the end user’s experience. And only after that, think about, okay, are there tweaks or additions I could make in order to help the search engines or the AI spiders or that kind of thing?” Gini Dietrich: “I would rather have accurate numbers so I know exactly what my pipeline looks like, my lead generation looks like, what my lead nurturing looks like, and be able to work it backwards.” Chip Griffin: “If you’re getting a lot of traffic to a page that either is not as relevant as it should be or not as accurate as it should be given the way the world has changed, you know, those are ones that you want to address.” Gini Dietrich: “AI notices inconsistencies. So if you are inconsistent across different websites, social media, all the places that you are online, you are not going to show up in AI answers no matter how good your content is.” Turn ideas into action Audit your homepage today. Open your website and read your homepage copy with fresh eyes—does it accurately reflect who you serve, what you do, and where your agency stands today? If not, block two hours this week to rewrite it. This is your most important page and the fastest way to stop misrepresenting your business. Check Google Analytics for your top 20 pages. Identify which pages drive the most traffic, then ask yourself if each one still serves your business or if you’re just attracting irrelevant visitors. Kill off pages that generate traffic but don’t support your current positioning—inflated vanity metrics aren’t worth the confusion. Ensure bio consistency across platforms. Compare your bio on your website, LinkedIn, and other platforms where you appear. Make them consistent (accounting for character limits) so AI can confidently present you as an option when people search for expertise in your area. Related Real talk about agency websites How to think about your agency's website View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I’m old. Gini Dietrich: Yes, you are. Chip Griffin: But you know what else is old? Gini Dietrich: What else? Chip Griffin: Some of the content on my website. Gini Dietrich: Yeah, sure. Mine too. Yeah. Chip Griffin: It’s, it’s one of the perils of having been around for a while. Gini Dietrich: Yes, indeed. Chip Griffin: Both as a human, as a business. And so we have a lot of content out there on the website that maybe isn’t as current as we’d like it to be. Some of it I haven’t looked at in many years, so I don’t even know if it’s up to date or not. Gini Dietrich: Sure. Chip Griffin: I’m sure that many of our listeners have content on their website or maybe entire websites that are old and out of date. Gini Dietrich: Yes. Chip Griffin: So my question to you is, how should we be thinking about this kind of, how do we deal with this problem? Or we, we can’t just spend, I mean, I, I don’t know about you, but my website’s got over a thousand different pieces of content on it. Oh yeah. Now I think most of our listeners probably don’t have websites with quite that much content on it, but some do, and even if you’ve only got a couple hundred, you know, that’s still a substantial body of content that you need to audit in some fashion. So what, what do you do about that? Gini Dietrich: You know, it’s funny, this conversation is happening right now because about a week ago, right after the holidays, I got an email from a friend that said, Hey, uh, I don’t know if you know this or not, but you have a blog post from, from 13 years ago, literally 13 years ago, praising Elon Musk. And I was like, well, let’s delete that! But like, I don’t know how she found that. She must have been searching on the site for something and found it. Right. So I think it’s important to do an audit and I did delete it. I moved it to the trash. But, I think it is important to do an audit. We have a client that said to us, we don’t think we need new content. We have plenty. And we went in and we’re like, okay, great. Let’s do an audit and see. And we audited it and they do have plenty of content, but the most recent is two and a half years old. So one of the things that we’re working on with them right now, well, twofold. One is going through the audit that we did to see what needs to stay with an update, a refresh, and what should be deleted. There are lots of, there’s lot, there’s lots of content on their site. And actually this will appeal to many of you listeners too. There’s content on their website that has some great SEO value. You know, showing up first in Google results and things like that. So you don’t wanna get rid of that content, but it probably needs a good update. It probably needs to be refreshed. It probably needs new quotes, new experts, new expertise, new statistics, whatever it happens to be. So that’s what I would do. It’s pretty easy. We use, Screaming Frog to do the audit, so it’ll, it will look at your entire website and then give you an Excel list of all of your links, and then you can go and you can tell it I want dates and topic and all that kind of stuff. And you can go through that fairly easily to say, this is old, we don’t need that. Move that to a different tab. This is good stuff. We don’t wanna lose it. And then I would compare that to what you’re keep, I would compare what you’re keeping to do a Google search. Are you show, are those links showing up in Google? And I would also ask AI. Are you showing, is AI showing that content in its answers. So you probably, I would venture to guess, like you and me, we, it would be a really big undertaking ’cause we have years and years of content. But for most agency owners, I would guess it’s probably a, I dunno… And you can use AI to help you, but it’s probably a two or three hour thing that you can split up over several weeks, right? To get it done. But 100% you should be, you should have an up update up to date website overall, and you should be updating content so that it’s refreshed, not necessarily the URL, but updating the content inside the article or the blog post or the page or whatever it happens to be. Chip Griffin: Yeah. And I, I think the advice to sort of just kind of, you know, go through a list of it is a really good starting point. Whether you use some third party tool, or frankly, if your website isn’t too huge, if you just go into WordPress and start scrolling back through the pages and posts. Mm-hmm. And just looking at the headlines, it at least, you know, things that are obviously in need of help will jump out at you. Yeah. Or you know, that you praise somebody that doesn’t make sense or whatever. And, and we have to keep in mind that, that sometimes that old content might be a year old, it might be 10 years old, right? It might still need some sort of an updating. The other thing that’s, that’s often helpful is just to go into, you know, something simple like your Google Analytics and just look at, you know, the top 20, 30, 40 pages in terms of traffic and just ask, are all of these pages the way I still want to present myself in whatever the current year is that you’re listening to us? Because, you know, that can be a really helpful way of prioritizing what you wanna address, what you wanna update. And particularly if you’re getting a lot of traffic to a page that either is not as relevant as it should be or not as accurate as it should be given the, the way the world has changed. You know, those are ones that you want to address. I, to me, one of the interesting cases is, you know what, and I’ve seen this a lot, and I, some of the organizations I’ve worked with have had this issue where you’ve got a page that gets a ton of traffic, but it’s frankly totally irrelevant to what they do today. Right. It’s still, it’s still an accurate bit of content, which is why it keeps getting traffic, you know, because it’s answering whatever question the searcher may have had, but it doesn’t really benefit the organization other than it does produce a fair amount of inbound traffic. So, to me, those are interesting cases. Trying to figure out what you do with those. And, if you talk to different SEO experts, you sometimes hear different bits of advice on this, right? Because some are like, well, you know, you, you’re still getting people clicking over to your site, and that’s a good signal for the search engines, so that’s good. The problem is if the signal is that you’re relevant for something that you really aren’t relevant for. Right. So, doesn’t really help you. My general inclination is if it’s completely irrelevant to what you do today, I would kill it off and sacrifice the traffic. But that’s, that’s my perspective on that. No, I totally agree with that. Either way you should make a conscious decision about it. Gini Dietrich: I totally agree with that because I think you’re right. If it’s not some, if it’s irrelevant, if you’re bringing irrelevant traffic to your website, your numbers are inflated. So I would rather have accurate numbers so I know exactly what my pipeline looks like, my lead generation looks like, what my lead nurturing looks like, and be able to work it backwards. Right. So I completely agree with you and like I said, I killed that article from 13 years ago. Because that’s not how I feel about that man anymore. So, yeah. At all. Chip Griffin: Yeah. Well, for, for many years on my personal blog, the highest trafficked post was one, was sort of a throwaway post I did on a camera backpack, that I got like 20 years ago. And it just, it scored, it turned out it was a popular model of the backpack, and so it got a ton of traffic from people who were considering buying it. Obviously that didn’t help me at all. Gini Dietrich: Not at all. Right. Chip Griffin: Because that, I mean, you know, I didn’t pitch camera backpacks or anything like that, you know, I didn’t sell ’em, I didn’t even have an affiliate link in or anything like that. So what, you know, what was the value of it? Pretty much nothing. You know, it felt nice to see all the spikes in traffic that it generated. Sure. Of course. But yeah. But it wasn’t particularly useful, so, and those are the kinds of things that, that many of us may, you know, maybe we just had a comment on our blog about some story of the day. And it just took off and for whatever reason still sticks around. But it’s not really what our agency is about, so doesn’t really help. Gini Dietrich: Yeah. I would really look at, I mean, some of your ideas, especially if you don’t have a ton of content like we do going, just going through WordPress and looking to see. I would start with the content on your website specifically, what’s on your homepage? Does it represent who you are and what you stand for today? Does it accurately reflect where you are today? I would venture to guess the answer for most of us is no. I would start there at least with the homepage and your top three or four pages, so probably your services page, probably your about us page. Maybe a resources page, depending on, again, look at your Google Analytics. Then once you’ve done that, then I would definitely go through WordPress and go through any content that you have, podcasts, recordings, videos, blog posts, whatever it happens to be. Go through all of those and then divide and conquer and say, yeah, we’re gonna have to update these. It may take me all year, but I’m gonna do one a week and I’m gonna update one a week. And it suddenly, you’re taking small bites of the elephant and you can get it done by year’s end. Chip Griffin: I love your advice to look at the homepage and other key pages before worrying about, you know, old blog posts and that kind of thing, because many, many agencies neglect their websites. Until they decide all of a sudden, this is how I’m gonna get new business. And so then they over invest in time and money Yes. In their websites. Yes. So it, it, it does seem to be a story of extremes most of the time, but, but looking at that homepage of your website and making sure that it accurately reflects the business that you are: who you serve, what you do, and that it is very crystal clear about those things on your homepage. Very first step. Do not pass go. Do not do anything else. Just get that done first. Then I would say, look at the about page and make sure that it accurately reflects who you and your team are. Make sure that the right people are there. Make sure that your bio is accurate and up to date. Make sure that your photo is up to date and have a photo, by the way, because people like to deal with other people. Yep. And as someone who does professional headshots for people on the side, I gotta tell you, you gotta have something that’s within the last five years at least. I mean, if I put up a photo on the website of me with hair, that’s just, that’s not, that doesn’t make any sense. And yet I see plenty of people, Gini Dietrich: no, Chip Griffin: who have photos on their websites. And then I meet them and I’m like, this is not even in the ballpark. Gini Dietrich: Yeah, you’re right. The other thing I will say to that, and this is incredibly important, is that AI notices inconsistencies. So if you are inconsistent across different, the websites, social media, all the places that you are online, you are not going to show up in AI answers no matter how good your content is. So when you’re doing that audit, I would also audit your bio. Your bio that’s on the website compared to what it’s on LinkedIn compared to what it is on all the other social media platforms. If you have YouTube or a podcast platform, compare it to there. If you have a newsletter, compare it to there. Like ensure that it is the exact same bio, not, not, little changes based on the platform. I mean, you’ll have to make it smaller for Twitter than you would for LinkedIn, right? But it has to be consistent because if it’s not, AI gets confused and doesn’t know what to do, and so it just doesn’t present you as an option. So as you’re doing that audit, I would ensure that the bio, your own bio and then the bios of your key leadership or key team members are consistent across every platform on the internet, because that’s incredibly important with AI today. Chip Griffin: Yes. At the same time, what I would say to you is AI and SEO are very important. More important are the humans who actually visit your website. Gini Dietrich: Yes. Chip Griffin: And so there’s lots of advice out there, including what we’re talking about here that will help you from an AI and SEO standpoint. However, it should never, ever, ever be at the expense of the actual user’s experience. Gini Dietrich: No, never. Right. Chip Griffin: And increasingly, I’m seeing websites that are being tailored for how they think that AI will be reading and indexing their sites. And so, for example, they shift almost entirely to a Q&A format because AI, generally speaking, loves the Q&A format in order to stock the answers that it gives to people. However, that’s not always the best user experience. Sometimes you need to present things in more of a compelling story like way. And trust me, the AI will figure it out. It may not be as great at it today. It may prefer the Q, but it’s going to improve over time. And it’s the same thing as for years, people would chase the latest algorithm change at Google. And that’s fantastic until they change it in three months or six months. Right. And so what are you gonna do? Just keep updating your website? Well, if you’re an SEO agency, you love that, right? Because. You know, you can just tell the clients, well, you know the latest version, now you gotta do this. So you remember all that work we did in January? It’s June now. I’ll do it again. We’re gonna redo all of that for you, right? I mean, it’s a great full employment act for SEO experts. However, it is not generally a good user experience, nor frankly, a particularly good use of resources. So first and foremost, focus on the end user’s experience. And only after that, think about, okay. Are there tweaks or additions I could make in order to help the search engines or the AI spiders or that kind of thing? Gini Dietrich: Yeah, I think the point you make about how Google updated updates it algorithm like real often and that you are trying to keep up is, is ludicrous, but it’s something that we’ve always been aware of and I think the strategy has not changed. If you always write, produce, not just write, but create content that’s compelling to a human. The algorithms and the AI are going to love it so that doesn’t matter. Are there things you can do to help it and AI find you? Sure you can do Q&A’s, you can do the, but that we do that stuff and this is gonna get techy, but we do that stuff on no follow sites, so it doesn’t show up in Google. It doesn’t show up in our navigation. It’s only there for the AI bots, right? So there are things that you could do for sure. But if you always put the human beings first, it’s going to work no matter what happens with AI, and no matter what happens with the algorithms. Google came out, gosh, several years ago now, and said, if you’re focused on expertise, experience, authority, and trust, those are the, those are how we’re using, that’s how we’re floating stuff to the top. So I think that’s really good advice because that is always going to A, make your content different, and B, make it valuable to humans. So if you’re always demonstrating your expertise that nobody else has and your experience that nobody else has, that will build authority and trust in both places. Chip Griffin: Well, I mean, the irony is that all of the experts will help you to chase the algorithms and the technology, but the reality is that all of the search engines and all of the AI engines, they’re all chasing the user. All they’re trying to do is try to deliver what a real person wants. Gini Dietrich: Yep. Chip Griffin: And so it’s ironic that, that we set them aside, the humans aside to chase the technology when the technology is chasing the people. So it’s kind of a weird circle and I’ve consistently maintained for 20 plus years. If you focus on the user, you’ll get to the right place. You may not be there today. And, and it, it’s gonna ebb and flow over time as algorithms and technology changes. But chase the user because that’s how you sell your business. That’s how you find new clients and that’s how you keep people happy. Gini Dietrich: Yeah, absolutely. I think that’s, yes. Focus on the humans first. That’s always been the advice. That strategy has not changed. The tools change, the tactics change, the execution changes, but the strategy remains the same. Chip Griffin: So let’s say, you know, you’re, you’ve gone through this audit on your website. You’ve chucked out the things like the praise of Elon Musk that you don’t want on there anymore. You’ve gotten rid of the content that’s no longer relevant to the business that you are today. So now you’re left with some things that you could update, you know, maybe you could strengthen them. They’re not obviously wrong. They’re still pretty good. How do you decide where you want to invest your energy as far as which of these do you update? Which of those do you flesh out and make bigger deals? Because I think that’s where the real challenge comes in. You know, do you, are you better off updating old content or are you better off creating new content? Gini Dietrich: I think it depends, which is the tagline to this podcast, of course, but, it depends on a few things. One, if you, if there’s older content that you can refresh and update with minimal resources, like it’s just a five or 10 minute, gosh, this needs to change, this needs to change, and then I republish it and it’s showing up in Google results. I think it’s probably worth doing it. Obviously if it doesn’t support or reflect where you are right now, I would not worry about it. But if there are things where you have some SEO value or AI is using it to bring real humans to your website based on the questions they’re ans they’re asking and it’s accurate, then I would take a few minutes to update it. And like I said, maybe you, you create a list of things that you need to do and you just check one off a week. Right? And then I would focus my efforts on new stuff. So where are we now? What are we thinking? How are we? How have we evolved? What kinds of things are we offering to the industry? That kind of stuff. So I would first focus on the stuff that you can repurpose because it’s easier and it’s a smaller lift, and you still have the value of SEO from that perspective, and then focus on the new. But like I said, if your website in general, your homepage, your about us page are not updated, I would start there. Chip Griffin: And I think it’s important that you, as you’re looking at the old content, that you’re thinking about refreshing that, that you don’t look at it through the lens of I could make this perfect if I spent some more time on it. It really, you have to see that there’s some, that the outcome for the user, again, going back to the person on the other end, is meaningfully different because of the additional work that you’ve put in. I mean, if it’s just simply that it’s phrased better, it’s organized, neater. It’s, you know, a little bit clearer that that’s probably not enough for me. Right. But if you’re able to, you know, things have changed between then and now as far as either what’s going on in the world, what’s out there, what your knowledge is, and you can, you can make it 50% better. Okay. Now you’re talking about something that, that may be worth the investment of time and energy, but if it’s, you know, if you’re just, you know, kind of polishing. That generally isn’t gonna pay off. Gini Dietrich: Totally agree with it. Yep. Totally agree. Yeah. If it’s new, like if it’s your thinking has evolved and it supports that and you just need to polish that piece or you know, like… We are constantly evolving the PESO model. And so I’m always looking at that content to say, oh gosh, that doesn’t represent where it is anymore. Right? Do I wanna put a date on this or a year in the content so that anybody who visits it understands that this is three years old. Do I wanna delete it? Like, so I, you know, I’m constantly. Our marketing team and I are constantly looking at those kinds of things, so I totally agree. If it’s just a polish, I wouldn’t spend the time. But if it’s evolved thinking, if it’s new services, if it’s new products, if it’s new IP, if it’s, you know, those kinds of things, then I would definitely include it. Chip Griffin: Absolutely. Well, hopefully we’ve given people some good ideas so that they can take a fresh look at their website as we start the year. And figure out, you know, what they might wanna tweak, improve, get rid of, hide from, any of those things. And it, it doesn’t have to be a giant project as you suggested. No. It can be the kind of thing where you chip away at one piece of content a week or something like that and you’ll see a meaningful difference over the course of time. Gini Dietrich: Absolutely. Yep. Get it done. Get that homepage updated. Chip Griffin: So with that, we will draw this episode of the Agency Leadership Podcast to a close. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich, Chip Griffin: and it does depend.

Book a guest spot on the Podcast: https://www.drchrisloomdphd.com/_paylink/AZpgR_7fBook a 1-on-1 coaching call: https://www.drchrisloomdphd.com/booking-calendar/introductory-session Become a member of our community: https://www.drchrisloomdphd.com/membershipSubscribe to our email list: ⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pClick here to purchase my audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FTo help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Buy Me a Coffee- https://www.buymeacoffee.com/chrisJxDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.