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Nathan Wrigley talks with Danielle Zarcaro about accessibility in web development, particularly within WordPress. Danielle shares her journey from English studies to web development and specialisation in accessibility, discussing the challenges, misconceptions, and incremental ways to improve website accessibility. She emphasizes the importance of starting small, focusing on templates, and making accessibility changes part of the workflow. Danielle introduces her email-based course, designed to help individuals and agencies build accessible practices step by step, making accessibility less intimidating and more actionable for everyone.
Send us Fan MailWhat if the most productive thing you could do today… is stop doing?For high achievers, that can feel almost illegal.We're wired to solve, fix, plan and push forward. When something isn't working, the instinct is usually: What else do I need to do?But in this episode, Alex and Carol explore a different kind of action: giving yourself just 10–15 intentional minutes to get quiet, check in and actually listen.Because when you stop filling every moment with doing, something interesting happens. You start hearing the thoughts running underneath it all. The inner critic. The limiting beliefs. The resistance that may be keeping you busy… without actually moving you forward.Your brain loves familiar patterns, even when those patterns aren't taking you where you want to go. Creating intentional “me time” gives you space to notice them and begin choosing differently.What might come up if you gave yourself 15 minutes without distraction?And what if that time wasn't selfish or unproductive… but foundational?Sometimes moving forward starts with getting still.
#387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that lifted blog traffic 700% in six months, a 23-step agent that researches and writes AEO content straight into WordPress, and the winning play: turning original survey data into an ownable narrative. Also on the agenda: a structured review process that replaces vibes-only QA, a Claude skill trained on stakeholder feedback so drafts land pre-aligned, and five rules for using AI to learn faster without outsourcing your thinking. One thing the full group agreed on: the human stays in the loop.Timestamps(00:00) - - Intro and the Exit Five Live Format (03:47) - - Meet the Lineup (07:38) - - Build a Digital Team of Specialized AI Agents (14:33) - - Before the Prompt and After the Prompt (21:42) - - A 23-Step Agent That Writes AEO Content for LLMs (30:11) - - Turn Original Research Into a Content Differentiator (33:20) - - Treat Your Edits as Training Data (35:55) - - Faster to Content and Faster to Internal Buy-In (43:19) - - Rules for Learning With AI (49:16) - - The Winning Play Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
The conversation focused on the rapidly evolving landscape of WordPress security, emphasising the impact of AI on both attack complexity and defence strategies. We talked about the accelerating pace at which vulnerabilities are discovered and exploited, prompting the need for proactive, collaborative efforts within the WordPress and hosting communities. We also got into layered security, industry-wide information sharing, and the importance of open source in strengthening defences. Go listen...
Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete.In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers.You'll learn:How AI shopping assistants could change Black Friday and ecommerce discoveryWhy Shopify brands need to make their products easier for AI to understand and recommendHow AI can analyse customer behaviour and create personalised offersHow brands can use real-time data to improve ad creative and campaign performanceWhy the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount eventHow to convert Black Friday shoppers into repeat customers after Cyber WeekendNick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment.In this episode:(0:00) - Why Black Friday is broken for Shopify brands(2:15) - The shift from traditional discounts to AI-driven personalization(5:42) - How AI agents will handle customer shopping in 2026(8:30) - Predictive inventory: Using AI to prevent stockouts(12:10) - The "Death of the Storefront" and the rise of headless commerce(15:45) - Building a brand that survives the AI revolution(19:20) - Actionable steps to prepare your Shopify store nowFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.
Why are brilliant marketers choosing to watch their organic traffic slowly bleed out rather than learn how a LLM actually thinks?I think the main reason is Legacy SEO is no longer just a technical skill set; it has become a personal and professional identity. To tell a 20-year veteran that Google is no longer measuring their traditional "user signals" or "backlink hubs," but is instead performing raw, server-side Flash Extraction based on strict semantic hierarchy, is to threaten their entire career's relevance.I get it. That was my first thought when I saw things no longer worked like they had been. Once you get beyond the denial, anger, bargaining and depression, you'll find the acceptance in what is truly the greatest single advantage in digital marketing.P.S. September 22, 2026 is when we are having a pre-Mastery training that starts on October 7, 2026. Mentioned in the show:Registration is open for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the success of our members.https://vizzex.ai/ai-visibility-mastery/Wordpress registration HubSpot registrationSymmetry vs Asymmetry Single Variable Testhttps://www.youtube.com/watch?v=TkPi-J54bowTest #2 - Is passing Symmetry alone without schema sufficient? https://www.youtube.com/watch?v=YUkwfboMpiQLast week's episode: https://open.spotify.com/episode/5YvOIOO0sh1Psm4i1rq0d8Symmetry Gate - check the "cost" of your content for AI models to extract informationSubscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Send us Fan Mail Dr. Emily Ward knew in March 2020 that she was done. She left her gastroenterology partnership in 2023. The reason for the gap was not fear. The practice worked, the money was good, and staying was the rational choice every morning until it was not. She joins Heather to walk through what she built after that, and the part nobody puts in the announcement post: how you actually get paid once you step outside the systems that normally do the paying. THE BACKGROUND Board certified in internal medicine and pediatrics before gastroenterology, with early microbiome research behind her. Ten years in private practice, most of it colonoscopy after colonoscopy with very little conversation attached. THE FIRST PIVOT GutsyRx, an online gut and rectal health marketplace for women, built for the patient she was in 2020: postpartum, perimenopausal, and unable to find anyone to talk to about it. THE SECOND PIVOT The community kept asking when she was coming back to see people in person. She opened a cash-pay concierge clinic in 2025. No payer contracts, opted out of Medicare. THE THREE PAYMENT PATHWAYS Pathway 1: her own cash-pay endoscopy center. She got as far as a pro forma with a consultant who had launched endoscopists before. His read was that she would need payer contracts for the numbers to work, which defeated the point. Pathway 2: employment at a facility, patients paying her consultation fee and running the procedure through insurance. Compliance gets murky against a Medicare opt-out, and she loses the scheduling control that makes high-touch care possible. Pathway 3: the hybrid, and the one she runs. Patients pay her professional fee directly. Facility, anesthesia, and pathology go through insurance or cash, patient's choice. Every patient so far has chosen insurance for that portion. WHAT SHE WOULD DO DIFFERENTLY She would not have built the WordPress and custom e-commerce platform to the depth she did. That capital would have moved further inside the in-person practice. THREE ACTIONS THIS WEEK • Write down which parts of your week you would keep if the revenue stayed flat. That is the list worth building around. • If you run any cash-pay service alongside insurance, confirm the two sides reconcile independently and nothing is being written off into the gap. • Before your next platform investment, ask what the same build would cost eighteen months from now. The answer has changed. OUR GUEST Dr. Emily Ward, MD, GutsyRx gutsyrx.com | Instagram @gutsyrx_guthealth | LinkedIn: [insert profile URL] FREE RESOURCE Practice Financial Health Dashboard for Physicians eligibility.natrevmd.com/free-practice-financial-health-dashboard-for-physicians-natrevmd RECOVER DIAGNOSTIC eligibility.natrevmd.com/recover-quiz-lp MORE FROM US Payment Posting Audit Checklist: eligibility.natrevmd.com/payment-posting-checklist Everything else: natrevmd.com MENTIONED The 6 Types of Working Genius by Patrick Lencioni
What if the point of AI wasn't to make more, but to work less?This is the thing everyone said AI should do that nobody's actually doing. All the capitalists want to use AI to make more money, not work less.In this episode of Small Effort (Season 4, Episode 15), Sean and Andrew dig into the team that used AI to move to a four-day week instead of squeezing out more, and the WordCamp pivot it mirrors: Andrew walking away from SEO autopilot to build content you're actually proud to publish. They cover why platform risk still burns big companies, the four pillars of content that survive after the AI tricks stop working, and why "what stays stable" beats every AEO hack.Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/Transcript:00:00.95SeanHello.00:02.69AndrewHello, my friends.00:04.02SeanHow you doing? How was WordCamp?00:04.96AndrewGood. WordCamp was... Fucking awesome. um interesting like This is my first WordCamp ever. WordCamp is definitely in decline.00:14.91Seanah00:17.37AndrewAt least Recamp US is in decline.00:17.52SeanOh. uh-oh00:19.76AndrewDone. ah00:21.27Seanis there Is there other WordCamp? Is that like WordCamp Belgium?00:23.90AndrewThey're all over the world.00:24.30Seanor00:25.14AndrewThere's like WordCamp Europe, my... uh my one of my new friends that i made at the conference is going to word camp manila next week Um... It's ah yeah, they have them all over the world. And I think they're.00:38.38AndrewThey're still bigger. They're actually now bigger overseas than they are in in the US. which is interesting00:45.15SeanThat's it.00:45.09Andrewum we00:46.87SeanSense.00:47.60AndrewYeah.00:47.49SeanIsh. Maybe.00:48.39AndrewYeah.00:48.20SeanI don't know.00:48.90Andrewissue. Um,00:49.85SeanYeah.00:50.63AndrewI think. we're from the the cheesemade that i got from people who our repeat attendees is that WordCamp US has been in decline since something happened two years ago. What what might have happened two years ago? I can't remember.01:06.94AndrewAmen. any Any big drama in the in the WordPress space? that you can remember?01:13.39SeanNo. I block that out.01:15.00Andrewfifty01:15.04SeanFrom my memory. Um, Yeah, there was a, you know, there's... For some reason, a lot of people who are on WordPress. Um, complaining about something.01:25.31SeanAnd it brought us a lot of Webflow customers. so01:27.59AndrewHell yeah. Let's go.01:29.99SeanUm, uh,01:33.65SeanYeah. i'm I'm kind of curious. like like The shockwave that must have been across. I didn't realize there were so many word camps. So I wonder if like...01:45.34SeanWhat happens in all those WordCamps, all the same, like... throughout that entire year that feels01:51.35Andrewno I know.01:51.62SeanYou know?01:52.74Andrewum I mean, I got a little bit from my my friends who've been going for years. Okay.01:57.64Seanahha01:58.98AndrewUh, But. Yeah, like WordCamp US used to be like 2 ,000 to 2 ,500 people. They also they scheduled it in Phoenix in August this year, which I think. a lot of people were like i think that's part of the reason it's not doing well although At the same time, in the back of my head, I was like Black Hat and Def Conner in August every year and fuck tons of people go.02:18.45AndrewUm.02:19.80SeanYeah.02:20.06AndrewSo I don't know that that really impacted it. But yeah, this year was like. I think. one of my friends saw the registered attendee list, and it was 900 people. down from like 2 ,500 a few years ago.02:33.16SeanOh shit. God damn.02:34.28AndrewYeah.02:35.81SeanUm.02:36.57AndrewNot a great sign.02:37.93Seanfor For those not in. the web space. Um, Um,02:46.43AndrewHe's...02:46.39SeanThe... Do you want to, I don't know.02:48.63AndrewI got, I got.02:48.83SeanYou're the expert now, so.02:50.72AndrewSo I got, I'm not an expert, but. All right. So one of the... original co-creators co-founders of wordpress um I got.03:01.61AndrewI got yelled at by a friend, not yelled at, but like I got chastised by a friend for calling him the founder of WordPress. Someone was like. More like the forker of WordPress. um03:10.74SeanHell yeah.03:14.01AndrewUm, Uh, Matt. Mullenweg? Is that his name? um Uh... Anyway. WordPress mat. um a couple years ago went Like, got really... pissy at at a Word can.03:30.22Andrewduring a keynote. Um, at WP Engine, who's like one of the largest WordPress hosts. and a competitor so like it's all complicated because like WordPress is WordPress is...03:45.18Andrewa free open source tool. that is owned by a nonprofit. um and the WordPress trademark is owned by a nonprofit. Matt also owns... automatic which is a for-profit business that offer that owns wordpress .com a for-profit WordPress hosting service um and a bunch of other WordPress tools including WooCommerce and Pressable and some others.04:08.67AndrewUm, and Um, Automatic. has a like perpetual license from WordPress .org, the nonprofit, to use the WordPress trademark.04:20.96AndrewUm, And a couple years ago, he got mad at WP Engine, who's one of their biggest competitors, um who basically built their entire reputation on...04:32.11AndrewHey, your product kind of sucks. We're going to do it better and charge more for it. And people loved them for years and years. Um, I think some people have started to leave WP Engine. I don't know.04:43.08Andrewwhat the state of the things is right now. But like for years and years, people loved WP Engine because they were just like rock solid. Awesome support. And like they charged a premium for it.04:53.56SeanAnd WP Engine also owns... um the custom field the advanced custom fields plugin All right.05:00.36AndrewYes, they own a couple of like very successful WordPress plugins as well. And that got all pissy that they were like, using WP in their name. um that they even though like everyone in the wordpress community uses wp in their name Um,05:16.26AndrewThey were using WP in their name, and he was like, you're not contributing enough to open source. You're not contributing enough to WordPress .org. and05:24.72SeanOpen source. Oh, so the name. What I what i call my wallet.05:28.52AndrewYes.05:29.19Sean...
Episode SummaryIn this episode, Pete and Tyler compare a decade of print publisher stories, starting with a recent closure that came down to debt from an old acquisition, not readers.They walk through three publishers who each handled the print decision differently: Brew Your Own and Winemaker, Track & Field News, and My Villager. Then they get into the fix that matters most once print goes away, the registration wall, and why your print archive belongs on the web as real HTML, not a flipbook.What You'll LearnOne or two local newspapers close in the US every week. The closure Pete and Tyler discuss this episode came down to debt from an old acquisition, not a lack of readers.Public notices (probate filings, court orders, anything states mandate be published) are why a lot of small papers still print. Qualifying takes twelve straight months of print publication, and the rules differ by state.The New York Times' circulation is about 4% print today. That 4% is loyal and pays well for it, which is a big part of why the print edition still makes sense.Print isn't winning new subscribers anywhere Pete and Tyler have seen. It retains an aging base while digital is where the growth happens.Design-driven, lean-back magazines (fishing, boating, hobbyist niches) can make print the actual product. Transactional, lean-in news content generally can't.Brew Your Own and Winemaker went cold turkey on print and rebuilt their readership within a year.Track & Field News dropped print for nine months, lost half its older readers who wouldn't log in, then relaunched print-on-demand at close to five times the original price.My Villager flipped its free weekly in Saint Paul to paid print and paid digital and grew from there.The registration wall converts 2x to 7x more email signups than a standard newsletter opt-in (3.2 to 6.7% versus 0.9%, across nine publishers on the same tool).Get your print archive onto the web as real HTML articles, not flipbooks. Modern Drummer doubled its site traffic in a year just by publishing one new issue and one archive issue online each month.Resources MentionedLeaky Paywall: publisher's AI survival guide, referenced for the registration wall and email growth numbersPublisher's AI Survival Guide: the free 65-page guide Pete mentions on the show, pops up on the Leaky Paywall homepageReissue: turns print PDF archives into web-ready WordPress postsReal 3D Flipbook: the WordPress plugin Pete and Tyler recommend for digital flipbook editions
In a new Fresh Frights, Justin, Jeremy & LoySauce take a nostalgia-filled trip into the colorful nightmare that is BUDDY! Does this 90's horror mashup from Casper Kelly really deliver? Listen in to hear our thoughts. Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithfuls
When Divi came onto the scene and introduced the visual builder (in 2016), it became THE most popular visual builder for WordPress.But now, it's a decade later, and what was revolutionary back then isn't cutting it in 2026.Divi has been in a transition over the last couple of years since the announcement of Divi 5, which was a complete, modern rebuild.Many others and I, who were early adopters (I started using it in September 2024), have had to show patience, persistence, and perseverance through the many updates, bug fixes, UX and builder changes. Many Divi designers didn't last through the transition and abandoned the Divi ship for other WordPress page builder alternatives…, but like me, many Divi designers have grown to embrace and even love the new Divi 5 experience, for many reasons.One of those designers is my good friend Ania Romanska with Divi Lover.In this episode, we dug into our experience with transitioning from Divi 4 to Divi 5, what we love about it, what we're excited about, and what we're still frustrated with/hoping they address soon.And speaking of Ania, she is one of THE BEST Divi designers I know and has a real knack for not only designing websites, but creating a “Design System” that you can replicate and build on site after site after site after site, making website builds faster, more efficient, and more fun.She's hosting the next Divi 5 Design System Workshop Sept 7th-9th, 2026!The value you get for only $97 is absolutely wild, but as a listener of the show, you can use my code JOSHHALL at checkout for 30% OFF! Only $67 to learn how to master Divi 5 with a complete, workable design system that you can use over and over again.Head to joshhall.co/workshop to secure your seatAgain, use coupon code JOSHHALL at checkout for 30% off.P.S. I'll be there learning right beside you because I'm taking this workshop as well as promoting it! I know Divi 5 pretty well but have not kept up with the recent updates so I'm excited to learn from someone who may know Divi 5 better than anyone I know.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/439
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.You'll learn:Why relying too heavily on Google Ads can make your Shopify business vulnerableHow SEO helped transform a paid traffic business into a valuable ecommerce assetWhy chasing competitive keywords is often the wrong SEO strategy for growing brandsHow building topical authority can generate thousands of organic visitorsHow long-tail SEO helped capture high-intent customers ready to buyWhy organic traffic can increase the value and saleability of an ecommerce businessHow Jayden uses SEO strategies across multiple ecommerce brandsIn This Episode(00:00) The Problem With Relying on Paid Ads(01:15) Why 10% Margins Were Too Risky(03:44) Building a 50/50 SEO & Paid Ads Strategy(05:04) Finding High-Intent Ecommerce Keywords(08:02) Turning Winning Ad Keywords Into SEO Traffic(11:13) Matching Search Intent to the Customer Journey(15:49) Selling the Ecommerce Business(17:08) Why Organic Traffic Increased Business Value(19:49) Cross-Selling & Increasing Customer Value(21:48) Turning Ecommerce Traffic Into Leads(26:04) The Metric That Predicts Future Sales(29:16) How Smaller Ecommerce Brands Can Win SEO(31:55) A Low-Cost Ecommerce Backlink Strategy(35:37) Final ThoughtsWe also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.Learn more from Jayden:Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/Camper Nation: https://campernation.co.uk/Kiln Crafts: https://kilncrafts.co.uk/YouTube: https://www.youtube.com/@JaydenClarkHTEFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.
This week I Talk About Accessibility After Launch [powerpress]
Shiny Hunters Claims 284M McKesson Records Stolen, PaperCut Patch Bypassed Again, and White House Bans Foreign Power Grid Tech Host David Shipley covers multiple cybersecurity headlines: Shiny Hunters claims it breached healthcare giant McKesson via voice phishing, compromised Okta SSO, and accessed Salesforce and Snowflake, allegedly exfiltrating about 1TB and 284 million patient records (records, not unique patients) and demanding a $55M+ ransom, though the claims aren't independently verified. PaperCut issued a second emergency patch after bypasses were found for fixes to two actively exploited vulnerabilities that can be chained for unauthenticated remote code execution; organizations on v23 or earlier must upgrade. Berlin confirms an extortion attempt tied to Rhysida, which claims 5.79TB stolen. WordPress discloses five critical plugin/theme flaws enabling full site takeover, including a 10/10 GiveWP RCE. The White House bans foreign-made bulk power grid equipment over backdoor concerns amid rising critical-infrastructure attacks. 00:00 Top Headlines 00:30 McKesson Breach Fallout 03:18 PaperCut Patch Bypassed 06:02 Berlin Rejects Ransom 07:05 Critical WordPress Takeovers 08:43 Power Grid Tech Ban 10:35 AI Security Weekend Episode Promo 11:10 Closing and Sign Off
In this episode, Ray Cochrane digs into Anthropic’s Model Hardware Standard. It is a shared driver that lets an AI agent run real lab equipment, from pipetting robots to the lasers inside a quantum computer. He also covers OpenAI’s builder’s guide to GPT-5.6, Google’s new Expert Intelligence book feature, Apple’s M5 Ultra Mac Studio, and a judge’s order forcing Google to stop hiding rival app stores. Finally, he weighs in on Apple’s proposed 15 percent link-out fee, Meta’s Australia numbers, the White House deputizing private hackers, and why rivers obey a 1957 math rule. – Want to start a podcast? Its easy to get started! Sign-up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Ray if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes Get 1Password Full Summary Cochrane opens with a quick personal update. He is hunting for tickets to Michigan for his dad’s anniversary, and he has been learning Blender and Godot on the side, mostly modeling and blocking out levels. Consequently, he asks listeners for advice on starting a big game project, and he plans to record his progress, maybe as a time lapse. Then it is straight into the featured story. Anthropic’s Model Hardware Standard: A Driver for the Physical World The featured story comes from Anthropic, which opened a research preview of the Model Hardware Standard, or MHS. Cochrane frames it as the other side of the question NVIDIA’s world models raised two weeks ago: when do AI agents start touching actual machines? A typical lab runs a microscope, a liquid handler, a robotic arm, and a plate reader, each from a different vendor with its own control software. One Janelia researcher in the post launches seven programs in three languages just to start an experiment. Anthropic says wiring a setup like that takes weeks or months of specialist work. MHS is a driver, the same kind of translation layer a printer uses, except every device gets described with a tiny set of commands like read and write. Devices announce themselves on the network. A plain-English reference file then records what each machine measures, what can be adjusted, and which safety limits get enforced no matter what the agent asks. Agents then reach the hardware through the Model Context Protocol, the command line, or plain code. Cochrane sees the same move the industry keeps making, from coding harnesses to RSS and JSON: agree on a standard and let everyone build against it. In fact, he calls MHS the hardware version of MCP. The partner results carry the segment. QuEra builds quantum computers from individual atoms held by lasers that must hold their frequency to about one part in a trillion. A four-person team spent months on a relock script that worked 58 percent of the time. However, four copies of Claude iterating overnight through MHS produced a decision-tree script that recovers the laser in about six seconds, and it passed 99.3 percent of 700 blind trials. Carnegie Mellon wrote MHS drivers for four instruments across three incompatible computers in about eight hours, then ran dose-response experiments three times faster and blocked all six deliberately induced faults. Genentech, meanwhile, showed the limits. Claude used the same pump speed for water, a foamy protein solution, and a human had to explain that the bubbles were a physics problem. That gap in physical intuition is what sticks with Cochrane. He doubts it will change soon, and he suspects the fix will arrive as sub-agents or sub-models that judge a request against an expected outcome. He also connects MHS to a video of racing robots that never learned to stop at the finish line. What happens, he wonders, once they can read a distance sensor through a shared standard? Still, he calls the announcement a fantastic read and points listeners to the full article. Sponsor: GoDaddy Economy hosting $6.99/month, WordPress hosting $12.99/month, domains $11.99. Website builder trial available. Use codes at geeknewscentral.com/godaddy to support the show. GPT-5.6 Does the Same Work for a Fraction of the Cost OpenAI’s builder’s guide to GPT-5.6 leads the headlines. Cochrane recaps the three tiers from episode 1870, Sol, Terra, and Luna, plus the separate dial for reasoning effort. On BrowseComp, a benchmark for digging up obscure facts on the web, the old GPT-5.5 flagship scored about 84 percent on a run that cost 33 dollars three months ago. Luna now matches that score for a dollar thirty-three, and OpenAI has since cut Luna’s price another 80 percent. Browser Use reports Luna finishing 78 percent of its hardest browser tasks for about 14 dollars, against 80 percent for roughly 235 dollars from the best available model. The guide’s other big addition is a multi-agent beta flag. It lets the model handling a request spawn parallel helper agents that report back to a root agent inside a single API call. However, Cochrane is unimpressed by the timing. He has been running that pattern in Claude Code for months, so he sees OpenAI copying a workflow other companies already ship rather than inventing its own. Along the way, he plugs Claude Code’s remote-control sessions, which let him send prompts from his phone to a terminal session at home. Google Lets Gemini Read the Books You Actually Bought Google launched Expert Intelligence, a name Cochrane calls quite the reach. The feature lets you drop a book you bought on Google Play Books into Gemini Notebook, formerly NotebookLM, and ask questions answered only from that book, with citations. Cochrane sees real power here for students, since he once used NotebookLM to organize scattered course PDFs. Additionally, publishers get a cut, which he calls a far better deal than the wholesale scraping of books that trained earlier models. Nevertheless, he asks who loses out, because a paid publisher does not automatically mean a paid author. He floats the same idea for artists, even a penny per use, then admits that may be too idealistic. Apple’s M5 Ultra Mac Studio Is Built to Run Big Models at Home Back in episode 1861, when Apple killed the Mac Pro, an M5 Ultra Mac Studio was expected later this year. Now it is here. The M5 Ultra brings up to a 36-core CPU, an 80-core GPU, and 512GB of unified memory moving 1.2 terabytes per second. Apple claims up to 4.3 times the AI performance of the M3 Ultra. Thunderbolt 5 can also cluster four machines into one memory pool for up to three times faster inference. The M5 Max model starts at $2,499 and the Ultra at $5,499, with shipping on September 22 and the 512GB configuration arriving in late October. Cochrane finds the clustering pitch ridiculous at that price, but he invites anyone who spends the money to report back. Apple Opens a Manufacturing School in Houston Apple also opened a 20,000-square-foot Advanced Manufacturing Center in Houston. It offers free classes for small and midsize manufacturers, from circuit board design to hands-on time on a scaled-down production line, with college students joining later. Cochrane calls it a solid step in the bring-manufacturing-home movement. The bigger story is the campus itself, which builds Apple’s AI servers and will add the first US-assembled Mac mini line later this year. That ties back to the Mac mini shortage that followed the OpenClaw rush, when Tim Cook warned of months-long waits. Cult of Mac was still reporting four-month waits in late July. However, Cook blamed chip supply rather than assembly, so Cochrane is not counting on relief just yet. Amazon EC2 Turns Twenty Amazon EC2 turned twenty this week, which Cochrane admits makes him feel old. The 2006 beta offered one server size in one region for ten cents an hour. Each came with a 1.7 gigahertz Xeon and under two gigabytes of memory, and accounts were capped at twenty servers. Today AWS offers more than 1,200 instance types across 39 regions. Consequently, Cochrane credits the company with turning that tiny product into the backbone of cloud and AI computing. Intel Gamer Days: Two Free Games, With Fine Print Intel Gamer Days runs through September 13. Buy a qualifying Core Ultra Series 2 or 14th Gen desktop chip, a Core Ultra Series 3 laptop, or an Arc graphics card. In return you get Star Wars: Galactic Racer plus the Tomb Raider: Legacy of Atlantis remake. GamesRadar values the pair at about 120 dollars. However, neither game is out yet, and codes must be redeemed by October 31 even though the Tomb Raider remake ships in February. Cochrane calls that awful, but he still tells qualifying buyers to claim the deal early. Note that 13th Gen chips do not qualify. Judge Orders Google to Stop Hiding Rival App Stores A jury found Google’s Android app monopoly illegal in late 2023, and Judge James Donato ordered rival stores into the Play Store in 2024. On August 13, Epic’s lawyer demonstrated that searching Play for “store for apps” returned Walmart instead of any app store. Donato called that “not acceptable” and ordered three fixes within a week. Searches must surface third-party stores, listings need a plain install button, and the “are you looking for” interstitial has to go. Cochrane welcomes the monopoly being chipped away, but he notes that a controlling entity still sits atop every app store. In his view, community hubs like app stores and social media need a public infrastructure layer. He suspects governments skip that investment because companies already run the services, while selling your data. Apple Wants 15 Percent of Purchases Outside Its Store The other half of the Epic saga is Apple’s proposed link-out commission. After the 2021 anti-steering injunction, Apple charged 27 percent on purchases made through external links. A judge held it in contempt last year, and the Ninth Circuit then allowed a fee limited to the cost of running the system. Judge Yvonne Gonzalez Rogers refused to wait for the Supreme Court, writing that “further delay is unwarranted.” Apple filed 15 percent for standard apps, 10 percent for subscription renewals and partner programs, and 5 percent for small businesses. It also conceded the rate would be “essentially zero” under the appeals court’s cost yardstick. Since Apple has charged nothing on link-outs since the contempt ruling, Cochrane sees this as a raise. He calls a cut on purchases made on a developer’s own website disturbing. He also recalls reading about the size of Uber’s payments to Apple, and he questions whether that kind of percentage is sustainable for companies without funding. Meta Says It Has Cut Off 750,000 Australian Kids Meta reported locking out more than 750,000 Facebook and Instagram accounts in Australia by the end of June under the country’s under-16 social media law. Over 500,000 of those were removed before the law even took effect. Detection relies mostly on AI scanning posts and bios for tells like birthday messages, plus user reports and blocks on re-registration. However, the post gives no count of mistaken removals or appeals, and the regulator’s early data shows under-16 usage falling only from about 86 to 81 percent. Meta wants a single age signal at the operating system or app store level, and Cochrane agrees completely. He connects it to the MHS idea from the top of the show: platforms need a standard flag to reference instead of guessing. The White House Deputizes Private Hackers Earlier this month the White House signed a National Security Presidential Memorandum that lets vetted private security firms run surveillance and disruption operations against overseas criminal groups. The Justice Department and Homeland Security hold the contracts and oversee the work. Firms need a proven track record, vetted staff, and a bond of at least $1 million, and must submit operating procedures within 60 days. Cochrane finds the measure aggressive in a good way and hopes it deters attacks on innocents. Still, he takes Kevin Beaumont’s warning seriously that the private security industry profits from ransomware existing. He compares it to the old Head and Shoulders myth: why solve the problem that drives your revenue? A Weather Satellite Watched the Eclipse Shadow Cross Europe Cochrane skips the readout on this one and simply sends listeners to ESA’s site. The MTG-I1 weather satellite captured the Moon’s shadow sweeping across Europe during the August 12 eclipse. Watching a shadow cross an entire continent, he says, was a first for him. Additionally, it leaves him excited about the research happening beyond the planet. Rivers, Deltas, and the Number 0.6 Quanta Magazine explains Hack’s law, which John Hack discovered in 1957 while measuring streams in Virginia and Maryland. A stream’s length tracks its drainage area raised to the power of 0.6, regardless of the rock underneath, and satellite data later confirmed it worldwide. Computer models in the 1990s showed why. Channels that capture extra runoff cut deeper and steal from their neighbors until the network settles into the arrangement that wastes the least energy. Now a University of Texas Rio Grande Valley team has found the same 0.6 exponent in river deltas, which spread water out rather than gathering it. Nobody knows why yet, and Cochrane calls it a really cool read. Sugar Helped Grow the Human Brain, Too A new paper in Science, co-authored by Jennie Brand-Miller at the University of Sydney, adds a third ingredient to the story of early human brain growth. Alongside meat and cooking, natural sugars from ripe fruit and honey may have fueled it too. The brain is about two percent of body weight but burns twenty percent of resting energy. It runs on glucose, which meat and marrow barely supply and raw starch cannot release without fire. The team modeled ancestral diets from a chimp-like baseline through Homo erectus and concluded that the earliest hominins may have drawn over 65 percent of their energy from natural sugars. Cochrane stresses that it is a model, not fossils, and notes that paleoanthropologist Marina Lozano thinks the authors place widespread cooking too early. Still, he loves this kind of deep research. Retracing the steps to our own intelligence, he suggests, could hint at what it takes for intelligent life to develop at all. A Brain Rhythm That Tells Doctors Where to Aim Finally, Science Daily covered a University of Cologne study on deep brain stimulation. That is the implanted-electrode treatment that eases Parkinson’s tremors for some patients but not others. Andreas Horn’s team recorded from 50 patients using both the implanted electrodes and an external magnetic scanner. They identified a circuit between the electrode’s target and the frontal cortex that oscillates at 20 to 35 cycles per second. Stronger coupling there predicted bigger improvement after surgery, though the study, published in Brain, shows correlation rather than cause. First author Bahne Bahners hopes the finding helps tune DBS more precisely, especially for patients who have not responded well. Cochrane half-jokingly asks whether MHS might one day drive those electrodes, and he calls brain disorders the hardest thing in the body to treat. Cochrane wraps with housekeeping: become a GNC Insider at geeknewscentral.com/insider, email geeknews@gmail.com with questions or comments, subscribe to the newsletter, and grab a modern podcast app at podcastapps.com. He thanks GoDaddy for over twenty years of keeping the show on the air, promises to catch everyone next Monday, and wishes listeners a great night. The post Eyes, Hands, and a Sense of Timing #1874 appeared first on Geek News Central.
The conversation focused on the rebranding of the WP Community Collective to the WP Open Community Collective (WPOCC) to avoid trademark conflicts and better reflect its broader open source focus. We chat about the current holding pattern in the WordPress community amid ongoing legal and industry uncertainty. We also explore the results of the recent State of the Community survey, highlighting both demographic insights and persistent community concerns. Sé raised points, including the need for unity, support for global contributors, and maintaining WordPress as a meaningful, empowering platform in a rapidly changing tech landscape.
Send us Fan MailWhat if the life you worked so hard to build… has quietly become the thing keeping you from what's next?In this episode, Alex and Carol sit down with transformational speaker and business mentor Leah Notariani to explore a surprisingly sneaky form of settling.Because settling doesn't always look like failure.Sometimes it looks like success.Leah shares the moment she realized she had stopped playing to win and started playing not to lose. From the outside, everything looked great. But internally? She knew she was holding back.Your brain loves what's familiar. Even success can become a comfortable place your nervous system wants to protect.So what happens when the version of you that got you here isn't the version meant to take you there?Where have you become comfortable with something that no longer feels fully aligned?And what might change if you stopped protecting what you've built and started listening to what you actually want?Success isn't the finish line. Sometimes, it's the invitation to get honest again.
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
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PHP Podcast – August 27, 2026 Hosts: Joe Ferguson, Sara Golemon & Holly Schilling Zero-downtime swaps that nobody noticed, 3D printers that refuse to calibrate, a nostalgia tour through the entire PHPArch back catalog, Go generics, TypePHP, and a very good reason to book a flight to Belgium. This one lived in the gutter and loved it. Zero-Downtime Environment Swaps in AWS Joe kicked off the show talking about migrating a client’s production, staging, and test environments to completely new Elastic Beanstalk setups in AWS — during one of the client’s biggest selling seasons — and nobody noticed except him. That’s the dream: a zero-downtime upgrade that customers never feel. He explained that this was actually the second full rebuild of these servers in two months. The first migration got them off an aging Amazon Linux platform, and once everything was captured in CloudFormation templates and supporting scripts, swapping to an entirely new environment for an SSL certificate adjustment was suddenly no big deal. Being able to swap whole fleets of application servers behind a CNAME or DNS record and have clients never know is, in Joe’s words, one of the coolest things about cloud computing that will never get old. It also spawned a new accidental buzzword: “infrastructure as cloud.” 3D Printing Trials, Tribulations, and Guitar-String Belts Sara got her 3D printer working and has been printing everything from QR codes to a donate-link plaque for the PHP Foundation booth (inspired by feedback Sebastian got at a conference), all using the tried-and-true multicolor technique of hitting pause at the right layer and swapping filament. This is Sara’s fourth printer that should have been her third — she detailed the multi-day kit assemblies, belts that had to be tightened like guitar strings before calibration would work, and a tiny plastic pulley holder that snapped apart. Apparently nobody in Lisbon has a working 3D printer to help print a replacement part, so she resorted to sanding wood into a makeshift holder before finally getting it running and printing spares of everything. Holly admitted 3D printing is another expensive hobby she’d never follow through on, and Joe confessed he’d want the “Apple of 3D printers” that never jams — the same reason flying drones didn’t stick for him, since what he was actually doing was crashing and repairing drones. Sara later shared her first real project: little blue printed brackets that consolidate her monitor’s power and Thunderbolt into a single clean cord. Old Tech Nostalgia: Radio Shack Kits, Punch Cards, and Hard Drive Platters The crew took a deep dive into computing nostalgia. Sara reminisced about Radio Shack electronics kits with big springs you’d push aside to hold wires in place, lamenting that modern kits just have you jumper a GPS to a single-board computer — something big is missing from that experience. Holly recalled hacking on a third-hand 8088 laptop from a garage sale because her parents wouldn’t let her touch the family 486, and spending a full year in 1997 trying to get DHCP working across three Windows 95 machines before giving up and hard-coding IP addresses. Sara topped it with serial null-modem cables running between rooms in her first apartment, back when your serial port was your network. Holly then held up hard-drive platters she keeps as wall decoration, prompting a genuinely fun tangent about whether you could manually write bits to a low-density platter with a needle and magnet — a “solvable problem” per Joe, complete with G-code and a printed robot housing. The group also swapped memories of building PCs when a video card was mandatory and Sound Blaster was king, plus punch cards still stacked in a university basement at the turn of the century. Go Generic Methods, the PHPArch Archive Vault, and PHP 8.6 Go’s newest release finally added support for generic methods (it already had generic structs and functions), which Holly noted is PHP-relevant since it ties back to her own generics proposal debates. Sara puzzled over why methods and functions weren’t just supported together, since the only declarative difference is that receiver parameter — leading to an impromptu live look at the syntax and the conclusion that “all of Go is weird, just in the opposite direction PHP is weird.” Eric dropped breaking news mid-show: anyone with a phparch.com account — even an old one from a lapsed subscription — now has access to the magazine archive going all the way back. Joe pulled up Volume One, Issue One, and dug up a November 2002 piece about PHP 4.3 RC2 — right around when Sara submitted her first PHP patch and gave the world unified streams. They also covered Eric Van Johnson’s blog post on the PHP 8.6 soft feature freeze. Beta 2 shipped with a lot more deprecations landing that weren’t in beta 1, and the hosts encouraged listeners feeling froggy to grab it and test drive. Holly griped that one of her merged 8.6 changes didn’t even get a mention — thanks a lot, Eric. TypePHP and Competing Runtimes The team dug into TypePHP, which compiles PHP down to a native binary. Sara was openly dubious of the speed claims — a 50% gain wouldn’t surprise her, but an 8x gain needs much better data — while Joe noted the only demos so far are CLI apps, not traditional web workloads, and worried the authors are writing a very different style of PHP than most people do. Holly framed it through history: the whole reason PHP, Perl, and CGI exist is to avoid the per-request cost of loading and launching a native binary, so she’s curious what tradeoffs a compiled approach makes — especially since people sensitive to raw performance often reach for Go in the first place. She also pointed out most PHP code is just reading a file, not running the billion-row challenge. Sara pushed back on the “competing runtime” framing, recalling HHVM as more synergistic than antagonistic — it launched with PHP’s own code inside it, and PHP 7 hitting the speed of PHP 5 was directly informed by HHVM’s research. The real test will be whether TypePHP can run real Laravel apps and WordPress sites reliably enough for ecosystem adoption, the same way HHVM eventually powered Wikipedia’s front end with just a single WordPress patch. PHP Foundation Speaker Accreditation & PHP BeNeLux Returns Joe covered today’s PHP Foundation Ambassador SIG meeting, focused on the speaker subgroup and a proposal James Seconde has been working on. The goal is a foundation accreditation program that builds a list of speakers who can carry a consistent PHP message, tapped by geographic region so events get local speakers, more diverse voices get on stage, and nobody gets burned out flying halfway across the world when four nearby speakers could do the same talk. The big excitement, though, was the announcement of PHP BeNeLux in Antwerp, Belgium in January 2027 — the first since January 2020 before COVID. Sara audibly lost it, partly because it lines up with FOSDEM and partly out of love for longtime organizer Michelangelo van Dam, whom Joe credited as a huge, welcoming reason he got involved in the PHP community in the first place. Both hosts are already thinking about submitting talks. Links from the show: PHP Tek 2027 CFP — extended through end of October PHP Tek 2027 — April 27–29, Chicago (tickets available) PHPArch Swag Store 3D Code Generator Export QR codes as STL for 3D printing PHPArch.com Magazine Archive — now available to all account holders PHP 8.6 Beta 2 — now available for testing TypePHP — PHP compiled to a native binary PHPBenelux — Antwerp, Belgium, January 2027 Host: Joe Ferguson Mastodon: @joepferguson@phpc.social PHPArch.me: @svpernova09 Sara Golemon Mastodon: @pollita@phpc.social Holly Schilling Mastodon: @TheCodeLorax@tech.lgbt Streams: Youtube Channel Twitch Connect & Hire PHP Architect Website Twitter/X Mastodon Hire PHP Developers Looking to hire PHP developers? Email support@phparch.com – Joe and the team are available for consulting, infrastructure work, Ansible playbooks, and code review. Partner This podcast is made a little better thanks to our partners Displace Infrastructure Management, Simplified Automate Kubernetes deployments across any cloud provider or bare metal with a single command. Deploy, manage, and scale your infrastructure with ease. https://displace.tech/ OurCVEs Your security posture, on autopilot with OurCVEs CodeRabbit Cut code review time & bugs in half instantly with CodeRabbit. PHP Architect Consulting Your PHP codebase deserves a partner, not a contractor PHP Architect provides long-term technical partnerships for organizations that need senior-level PHP expertise that you can depend on. https://www.phparch.com/consulting/ Music Provided by Epidemic Sound https://www.epidemicsound.com/ Join Us Live Next Week Youtube Channel Got feedback? Join us on Discord at discord.phparch.com The post The PHP Podcast 2026.08.27 appeared first on PHP Architect.
On the podcast today we have Damon cook to talk about WP Trend Watcher, a locally run tool that aggregates, summarises, and curates WordPress news using AI and human review. We discussed the challenge of keeping up with the rapid, ever-changing WordPress ecosystem, and how automation can help cut through information overload. We also explored the workflow that combines AI-generated summaries with a "human in the loop" approach for quality and context, transparency about editing time, and the potential for trend analysis over time. Towards the end we got into possible broader applications beyond WordPress.
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You'll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:(00:00 Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads ScalingFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.
In this episode, Chris Cochrane guest-hosts for his brother Ray and devotes the whole show to one event: Disney’s D23 2026 fan convention in Anaheim. Friday night delivered Marvel’s new X-Men cast, Adam Driver as Mister Sinister, a fresh Avengers: Doomsday trailer, and a release date for Frozen 3. Saturday turned to the parks, with Villains Land, an Indiana Jones dark ride, the long-awaited Expedition Everest yeti repair, and a Monsters Inc land opening in 2027. – Want to start a podcast? It’s easy to get started! Sign up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Chris if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes Get 1Password Full Summary Chris Cochrane opens the show and explains why this episode breaks the usual format. Instead of six or eight unrelated stories, the entire episode covers Disney’s D23 convention, which he compares to Apple’s WWDC. For newcomers, he notes that D23 is Disney’s official fan club, named for the company’s founding year of 1923. This year’s event ran two nights at the Honda Center: Friday for movies and television, Saturday for the theme parks. Marvel Finally Casts the X-Men Friday’s headline was the X-Men. The Associated Press put the crowd near 12,000, and Marvel Studios used that stage to name its rebooted team. Christopher Abbott plays Professor Charles Xavier, Inde Navarrette plays Rogue, and Maya Boyd plays Storm. Adam Driver rounds out the group as the villain Mister Sinister. Meanwhile, Samara Weaving, Kit Connor, and Sadie Sink were already known as Emma Frost, Cyclops, and Jean Grey. Jake Schreier directs, and the film arrives May 5, 2028. Chris calls the lineup spot-on casting. He singles out Weaving as a perfect match for the comics, and he points out that Sink already appeared as Jean Grey in Spider-Man: Brand New Day. Navarrette is the least established name, coming off a breakout role in an indie horror film. Boyd, meanwhile, was the name he knew least, with what he believes is a Broadway background. Above all, Chris hopes Marvel does the team justice, and he recommends the animated revival X-Men ’97 on Disney+ as the best place to start. Frozen 3 Gets a Date and a Chaotic Reveal Frozen 3 lands November 24, 2027. That is the Wednesday of Thanksgiving week, the same slot the first two films used. The story centers on Anna and Kristoff’s wedding, which a new villain, an evil Ice Queen, disrupts. Jennifer Lee returns to direct with Trent Correy, and the full voice cast is back. However, the reveal itself fell apart. Kristen Bell and Idina Menzel performed a darker arrangement of “Frozen Heart.” Meanwhile, the audio failed, the video failed, and a set of doors never opened. Menzel asked the crowd whether they should try it again, and Bell simply narrated everything that was supposed to happen. Afterward, Josh Gad sang “Oooh, Samantha,” a new love song for Olaf. Chris is here for it, since Olaf is one of the franchise’s best comic characters. Pixar, Disney Animation, and the Rest of Friday Night Pixar chief Pete Docter laid out a packed slate. Incredibles 3 hits summer 2028 and follows Violet and Dash sneaking out at night to fight crime. Chris hopes that finally shows a grown-up Jack-Jack. Coco 2 follows in November 2029 with Benjamin Bratt returning as Ernesto de la Cruz. That has fans puzzling over how a villain already in the Land of the Dead comes back. Additionally, Pixar showed an original called Ghost Market and a Venice-set cat film called Gatto. On the Disney Animation side, Zootopia 3 is confirmed. The live-action Tangled arrives March 31, 2028 with Kathryn Hahn as Mother Gothel. Chris considers that casting perfect after her turn in Agatha All Along. A live-action Lilo & Stitch sequel, a new Simpsons movie, a Bluey movie, and a Kingdom Hearts anime series round out the list. For Star Wars fans, Ahsoka returns January 20, 2027. Chris also offers a hot take: he prefers Rogue One to the entire sequel trilogy. Consequently, he welcomes original stories like Ryan Gosling’s upcoming Starfighter. Adam Driver Is Mister Sinister Driver appeared by video rather than in person. He told the crowd that he and Kevin Feige had talked for years about joining the Marvel Cinematic Universe. Then he announced he would play Magneto. After a long pause, he corrected himself to Nathaniel Milbury, which is Mister Sinister’s human alias. The gag landed because fans had floated Driver for Magneto for years. For anyone new to the comics, Chris explains that Mister Sinister is a geneticist obsessed with mutant DNA, a manipulator rather than a brawler. The cast met backstage only minutes earlier, so Chris is curious how their chemistry develops. Notably, Christopher Abbott previously worked with Driver on HBO’s Girls. The script comes from Beef creator Lee Sung Jin and The Bear co-showrunner Joanna Calo, two prestige-television names that have Chris excited. Why the X-Men Took Thirty Years to Reach the MCU A business story underlies the casting. In the 1990s, a financially struggling Marvel sold film rights to raise cash. Fox ended up with the X-Men and the Fantastic Four, and Sony took Spider-Man. As a result, Marvel Studios built its connected universe from 2008 onward without some of its most famous characters. The Hugh Jackman era of X-Men films belonged to Fox, with a separate continuity and no crossovers. That changed in 2019, when Disney closed its $71 billion purchase of 21st Century Fox’s film and television studio. Most coverage framed the deal as a streaming play, but it also brought the X-Men home. Chris sums it up neatly: Disney signed the paperwork in 2019, cast the film in 2026, and audiences see it in 2028. Ryan Gosling’s Starfighter, Ghost Rider, and VisionQuest Lucasfilm dated Star Wars: Starfighter for May 28, 2027. Gosling plays Kade Auberon, a pilot from the wrong side of the galaxy tied to the fastest starfighter ever built. Before he walked out, Disney played clips of him as a kid on The Mickey Mouse Club. Gosling said the company changed his life then and is changing it again now. He is also playing Ghost Rider in the Marvel universe. That thrills Chris, since Nicolas Cage last carried the character on the big screen. Meanwhile, the Disney+ series VisionQuest arrives October 14. Paul Bettany returns as Vision and James Spader as Ultron, and the trailer drops the two androids into oddly mundane human situations. Bettany joked that Vision has “rather inconveniently died several times.” Chris agrees the character has been through the wringer since WandaVision. The Avengers: Doomsday Trailer Avengers: Doomsday opens December 18, with Joe and Anthony Russo directing. Robert Downey Jr., Chris Evans, and Hayley Atwell introduced the new footage. It offers the clearest look yet at Downey as Doctor Doom, who fights off Thor and takes his hammer. Evans appears as Captain America holding a baby, and Ian McKellen shows up as a haggard, long-haired Magneto. One quieter shot has Doom staring at a portrait of a lost wife and child. That frames him as a grieving avenger rather than a world-ender. He also commands an army of comic-accurate Sentinels. The cast pulls from the Avengers, the Fantastic Four, and the legacy Fox X-Men, including Patrick Stewart. Hugh Jackman also appeared on screen to say he is willing to return as Wolverine, though that was not a confirmation. Chris, a self-described Marvel nerd, closes with a theory. He suspects the MCU’s Tony Stark was actually Victor von Doom, adopted by the Starks, which would explain the Downey casting. He also predicts the Fox-era X-Men die off in this film and that Thor may be the major casualty. If it happens, he wants credit for calling it. Sponsor: GoDaddy Economy hosting $6.99/month, WordPress hosting $12.99/month, domains $11.99. Website builder trial available. Use codes at geeknewscentral.com/godaddy to support the show. Disney Parks Around the World Saturday’s Disney Experiences showcase covered parks, resorts, and cruise ships, with Neil Patrick Harris hosting. Hong Kong Disneyland gets an Avengers pavilion that reshapes its Stark Expo skyline. Shanghai Disneyland is building the first land devoted entirely to Spider-Man, complete with a new coaster. Since Spider-Man is his favorite hero, Chris hopes to visit once it opens. Closer to home, Avengers Campus at Disney California Adventure is doubling in size with two rides opening in 2028. Avengers: Infinity Defense brings back Jeremy Renner, Anthony Mackie, Chris Hemsworth, and Downey, while Stark Flight Lab adds Brie Larson. A Coco boat ride into the Land of the Dead is also coming, with no height requirement. Chris admits he prefers California Adventure to Disneyland because the rides are better. Overseas, Disneyland Paris will retire its Star Wars Hyperspace Mountain overlay at the end of 2027 and restore the original Jules Verne theme. Paris also gets the first ride ever based on The Lion King. Tokyo Disneyland adds Sugar Rush: Sweet Rescue, the first Wreck-It Ralph ride, plus a Space Mountain launch sequence designed with YouTuber Mark Rober. Finally, Disney Cruise Line announced three more ships, including the Disney Believe in 2027 and an entirely new class in 2029. Back in Anaheim, Tomorrowland is getting reimagined, which Chris welcomes because the land badly needs an update. The Magic Happens parade and the Remember Dreams Come True fireworks are both returning. For the tech crowd, Millennium Falcon: Smugglers Run now has a Fortnite crossover, where in-game missions unlock content on the real ride. Every New Walt Disney World Ride and Land Chris ranks the Florida parks Hollywood Studios first, then Epcot, Animal Kingdom, and Magic Kingdom. Magic Kingdom leads the announcements with Villains Land, now the official name. It features a Maleficent coaster through an enchanted briar and a boat ride through the Evil Queen’s catacombs. Reporting puts its scale near Star Wars: Galaxy’s Edge, and Glenn Close appeared in character as Cruella to announce it. Piston Peak, the Cars area replacing Tom Sawyer Island, adds two more rides, though their exact names remain unsettled. Additionally, the Carousel of Progress gets new scenes and a recast. Jamie Lee Curtis and Bryan Cranston will voice Mom and Dad starting late spring 2027. Chris, invoking Heisenberg, calls Cranston the GOAT. At Animal Kingdom, the Indiana Jones ride now has a name: Indiana Jones and the Myth of the Jade Serpent. It tells an original 1950 story inside a Maya temple, and Harrison Ford personally served as the physical model for the animatronic. Nearby, the Tropical Americas land brings Antonio’s Fiesta de Encanto, with more than fifty animal animatronics and no height requirement. Then comes the fix park regulars have wanted for years. The Expedition Everest yeti broke soon after the ride opened. Rather than fix it, Disney lit it with a strobe for over a decade, earning the nickname disco yeti. Now it is being repaired and returned to full motion. Chris rates Everest among his top five rides anywhere, and he suggests riding it before the fix so you can compare. Over at Epcot, Spaceship Earth gets its first major story rewrite in nearly twenty years, shifting from communication history to human connection. Dreamfinder also returns to Journey Into Imagination, and Disney Experiences chairman Thomas Mazloum introduced that news with two words: “we heard you.” Mazloum added that Disney has more projects underway than at any point in its history. After this rundown, Chris believes him. Monsters Inc Land Opens in 2027 Monstropolis begins opening at Hollywood Studios in early 2027, but in stages. The headline door coaster will not be ready on day one. It is the first suspended coaster in any Disney park. It also uses Disney’s first vertical lift, hauling riders about forty feet straight up before launching them into the door vault. Instead, the land opens with the Glob Theater’s “Welcome to Monstropolis” show and Harryhausen’s, a working sushi restaurant lifted from the first film. The stage show features an original song by Randy Newman, his first ever written for a theme park attraction. Chris also notes that the restaurant name honors stop-motion legend Ray Harryhausen. Wrapping up, Chris names the X-Men casting and the Doomsday trailer as his favorite moments of the weekend. He hopes to cover more movie news on future shows, and he plugs Dune: Part Three, which also opens December 18. Chris signs off with the usual mentions: GNC Insider at geeknewscentral.com/insider, email at geeknews@gmail.com, the newsletter, and modern podcast apps at podcastapps.com. He also thanks GoDaddy for over twenty years of support. The post Huge Announcements From D23!! #1873 appeared first on Geek News Central.
OK, August was fun. Watching the Spam Update start to line up a couple of week's before it was officially rolled out. So I thought given the pattern, it would be fun if I recorded this episode on Friday August 21, 2026 tell you what was going to happen NEXT Tuesday and waited until Tuesday to tell you.Mentioned in the show:VizzEx plugin is in the Wordpress Plugin Directoryhttps://wordpress.org/plugins/vizzex/AI doesn't work like Google. Even Google doesn't anymore.https://vizzex.ai/ai-visibility-mastery/Symmetry vs Asymmetry Single Variable Testhttps://www.youtube.com/watch?v=TkPi-J54bowTest #2 - Is passing Symmetry alone without schema sufficient? https://www.youtube.com/watch?v=YUkwfboMpiQLast week's episode: https://www.pandora.com/podcast/confessions-of-an-seo-r/the-summer-of-geo-season-6-ep-33/PE:1325384440Registration is open for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the success of our members.https://vizzex.ai/ai-visibility-mastery/Wordpress registration HubSpot registrationSymmetry Gate - check the "cost" of your content for AI models to extract informationSubscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
It's official. I recently moved from ManageWP to WPUmbrella for managing my WordPress sites.This episode covers in detail why I left ManageWP and why I personally feel I can trust WPUmbrella for the long term.This is the audio from the full new video so to see all the visuals, head to the full video at: https://youtu.be/Z-kTkGKld7wHead to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/438
This week I Share My Recap From WordCampUS 2026 [powerpress]
What if the greatest lessons your child will ever learn are waiting just outside the door? Tune in for an inspiring conversation with Amber Vilhauer on her new book What Nature Teaches Us: A Book About Being the Light.Moments with Marianne Radio Show airs in the Southern California area on KMET1490AM & 98.1 FM, an ABC Talk News Radio Affiliate! https://www.kmet1490am.comAmber Vilhauer is the CEO and Founder of NGNG Enterprises (No Guts No Glory), an Inc. 5000 top marketing agency in the country. Since starting her boutique agency in 2007, Amber has supported thousands of entrepreneurs on six continents, specializing in branding websites that convert, marketing strategy that draws in qualified leads, and overall business growth consulting, including bestseller book launches. Amber has greatly shaped the publishing and internet marketing industries through her human connection-based strategies and operations. Amber is a multi-award winner for Female Entrepreneur of the Year and other Women in Business professional awards, which are a testament to her unwavering commitment to excellence and achieving noteworthy results. Working one-on-one with each client, she and her team have created over 1,500 WordPress websites. Amber knows how a website needs to function in order to generate sales, build a fan base and attract long-term clientele. She works with clients to build a strong, branded social media presence, coaches each client on which manageable actions will help them achieve their financial goals, and then walks them through exactly how to do it. She has been the launch manager behind hundreds of #1 bestselling books, including those for Mark Victor Hansen, Brendon Burchard, Whitney Johnson, Dr. Daniel Amen, Lisa Nichols, and Les Brown. https://ngngenterprises.com https://choosethelight.com Order on Amazon: https://a.co/d/01G5ehCw Discover inspiring conversations with today's leading authors, celebrities, thought leaders, and change makers. To learn more about the Moments with Marianne Radio Show, explore guest interview opportunities, connect with Marianne, and follow her on social media, visit https://www.mariannepestana.comExplore the Moments with Marianne Book Club and find your next great read: https://www.mariannepestana.com/book-club/Listen to the Moments with Marianne Radio Show on KMET 1490AM & 98.1FM, an ABC News Radio Affiliate, weekdays at 8:06 AM PT / 11:06 AM ET and Sundays at 10:06 AM PT / 1:06 PM ET. Learn more at: https://www.kmet1490am.com/moments-with-marianne
Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOur July 2026 WP Minute Member Meetup was dedicated to all things WooCommerce. Developer Advocate Brian Coords joined us to demonstrate a variety of new and experimental features. He also shared Woo's plan to address the existing backlog of bugs and other issues. The goal is to produce a stable eCommerce platform that also meets modern demands.We also looked at AI's role in Woo and WordPress. Brian provided insight on the future of agentic commerce, store management features, and customer interactions.Takeaways:WooCommerce is focusing on cleaning up backlog issues to improve user experience.AI submissions in open source can be both beneficial and challenging.The goal is to reduce the number of open issues significantly.User experience is crucial for retaining customers in WooCommerce.WooCommerce aims to improve UI consistency across its extensions.Block themes are being developed to enhance the WooCommerce experience.AI integration is being explored for better store management and analytics.The future of e-commerce may involve AI-driven purchasing experiences.Important Links:Woo Developer BlogWooCommerce is the foundation of our entire ecosystemWooCommerce 11.0: What's coming for developersUnifying extension settings in WooCommerceThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
In this 134th episode of the Gutenberg Changelog Podcast, Birgit Pauli-Haack hosts Jessica Lyschik , senior developer at Greyd, to discuss recent Gutenberg and WordPress developments. The conversation centers on the releases of Gutenberg 23.7, 23.8, and WordPress 7.1 (“Mary Lou”), highlighting user-facing enhancements and developer-oriented changes. WordPress 7.1 introduced notable features, including new styling […]
Chris Badgett discusses his own experience running WordPress for almost 20 years and how LifterLMS’s hosting requirements changed as the business expanded. He starts out by talking about his early experiences learning WordPress and creating websites for customers using Bluehost and GoDaddy. He then talks about how LifterLMS grew into a bigger and more complicated […] The post Outgrowing Your Web Host Is A Sign Your Business Is Working appeared first on LMScast.
An airhacks.fm conversation with Steve Hannah about: meeting Steve Hannah at JavaOne years ago via Codename One, the Apple IIGS as a first computer, floppy disk games and Bob Whitehead's Hardball!, starting web development in 1997 with Perl and CGI, the O'Reilly Perl camel book, CGI security issues and the parallel to LLM tools, choosing Java Servlets over CGI for startup-time performance, moving to PHP for quick and dirty web development, PHP evolving toward enterprise patterns with Zend, Symfony and Laravel, PHP at Cloudbeds as a serious enterprise language, Facebook compiling PHP with HipHop, connection pooling and data sources impressing PHP developers, convergence of ideas across Java, JavaScript classes and React moving from object orientation to hooks, web components as JavaScript classes with properties, TypeScript versus JavaScript with JSDoc types in VS Code, LLMs reducing the importance of web frameworks that follow standards, porting React to Java on TeaVM using Claude, Flash and ActionScript for rich interfaces before HTML5, key frames hiding the full code base in Flash, VisualAge for Java showing only methods and printing source to understand it, the Xataface open-source PHP/MySQL CRUD framework started in 2005, the Dataface to Xataface rename, FileMaker as a low-code database tool and its licensing constraints, joining Codename One as the first hire in 2012, front-end Java versus back-end Java culture at JavaOne, the extreme GUI makeover Swing session, coding with LLMs in 2026 using Claude Code and Codex, building a personal Swing-based IDE for multi-repo multi-branch agentic workflows, work trees and terminal-organized agent sessions, a possible Swing and JavaFX revival because they ship with Java and LLMs know them, Java 25 source-mode shebang scripting replacing Python scripts, Java shipping more built-in functionality than Python for regular expressions and dependencies, Ruby versus Python popularity, LLMs understanding Java (~87%) better than JavaScript (~60-70%), type safety enabling LLM self-correction, grounding LLMs with MicroProfile and Jakarta EE normative specifications, the JSR normative language read by LLMs, business annotations and rich JavaDoc and package-info improving LLM output, reducing external dependencies so LLMs avoid decompiling JARs, token savings from standards-based Java, AWS Bedrock for stable and private Claude access with Claude Code, Quarkus on AWS Lambda with cold starts and Provisioned Concurrency, pinging a AWS Lambda every minute within the free tier to avoid cold starts, cost calculation for Quarkus on Lambda with 2 GB RAM, constructions.cloud Quarkus serverless CDK examples, Google Cloud Run versus AWS App Runner, AWS Lambda and Azure Functions, AWS CDK as infrastructure as code in Java, JDeploy for packaging and distributing desktop apps, the AIRails.dev skills site and the microprofile-server skill, zero-dependency Java scripts and agents, migrating a WordPress blog to a Jekyll static site with Claude Steve Hannah on twitter: @shannah78
Join the Millionaire University AI Mastermind at MillionaireUniversity.com/AI #1047 What if you could build a simple, high-demand business that prints predictable monthly revenue — while solving one of the biggest frustrations business owners have with their websites? In this episode, host Brien Gearin sits down with Dylan Bost, founder of Sunny HQ, to break down how to start a web hosting business built on recurring revenue. Dylan shares how he transitioned from running a multi-million-dollar branding agency into launching a “human-first” managed WordPress hosting company — after realizing he wanted a business that aligned better with his life, family, and long-term sustainability. They dive into what makes managed hosting valuable, how to differentiate from big-box providers with real human support, what tools you can leverage to start without huge upfront costs, and why culture and customer experience are key to scaling. Finally, Dylan explains how AI fits into the business as a productivity tool — not a replacement for human connection! (Original Air Date - 12/19/25) What we discuss with Dylan: + Recurring revenue hosting model + From agency to hosting + Human-first WordPress support + Differentiating from big hosts + Speed, security, peace of mind + Starting without big upfront costs + Scaling with culture and systems + Disney-inspired customer experience + AI as a support tool, not a replacement Thank you, Dylan! Check out Sunny HQ at SunnyHQ.io. Watch the video podcast of this episode! Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
Favour Obasi-ike, MBA, MS discussion explored the evolving relationship between SEO and artificial intelligence, stressing that while AI revolutionizes content generation and search, SEO's foundational importance endures. One concept discussed was the need for website structure (schema, sitemaps, quality content) to ensure both human users and AI agents can discover, trust, and transact with a site.Who Is This For?The conversation focused on entrepreneurs, website owners, business leaders (including C-suite/Fortune 500), marketers, and anyone seeking to improve their business's online presence and growth using SEO and commercial keyword strategies. A key theme that emerged was bridging the knowledge gap for those new to digital marketing, whether launching a site from scratch, rescuing one, or scaling brand visibility.Key Moments & TimestampsIntroduction, Part 2 Justification & Audience Engagement: Highlights the need for deeper commercial keyword discussion; encourages live participation 00:00:13.AI vs. SEO: Relationship & Current Landscape: Explores whether AI will replace SEO; demonstrates synergy and need for structure 00:02:42–00:12:24.Website Structure & Longevity: Analogies for domain authority and building strong foundations 00:13:11.Ads vs. SEO Investment: Explains why investing in SEO creates lasting value versus short-term ad spend 00:17:11.WordPress vs. Vibe Coding: Evaluates traditional site-building vs. new AI/code-heavy approaches 00:22:56.Learning & Mastering SEO: Recommendations for ongoing strategies, resources, and communities 00:28:47.User Search Patterns & Keyword Strategy: Examines how users shop online, with a focus on long-tail and local keywords 00:32:22.Sitemaps & Robust Web Presence: How site architecture and multiple pages boost authority 00:40:10.Live Tools & Practical Auditing: Use of isitagentready.com for real-time AI/SEO readiness checks 00:43:28.Commerce, Payments, & Security: Significance of payment protocols and HTTPS for trust 00:44:29.Color, Calls to Action & Conversion Psychology: How interface details impact buying behaviors 00:54:03.Types of Commercial Intent Keywords: Differentiates high vs. low commercial intent; relevance for product, service, and pricing pages 00:59:19.Action-Oriented Keyword Construction: Guidance for structuring keyword phrases to increase conversions 01:04:23.Takeaways & Final Thoughts: Recap and encouragement to test, research, and take control of digital outcomes 01:07:42.Several points were raised, including:Investing in SEO produces compounding, evergreen visibility, unlike fleeting paid ads.Commercial keywords (e.g., “buy now,” “pricing,” “best [product],” “alternatives to”) are essential for conversion-focused pages.Local and long-tail strategies help users “find you” for specific contexts and regions.Security (HTTPS), trust signals, and payment protocols are non-negotiable for commercial viability.Testing and optimizing details—color, CTAs, copy—directly impact sales.FAQsQ: Will AI make SEO obsolete?A: No. AI depends on well-structured SEO content to deliver relevant results. They're complementary, not mutually exclusive 00:04:31.Q: What are commercial keywords?A: Specific search phrases indicating purchase intent (e.g., “buy,” “pricing,” “deal,” “best,” “compare”). Essential for pages targeting buyers 00:52:04.Q: Should I invest in SEO or ads?A: SEO offers sustainable, long-term visibility; ads work immediately but disappear when you stop paying 00:17:11.Q: Are modern coding approaches like vibe coding a good idea?A: New site builders offer fast results, but lack the proven, authority-strengthening foundation of established platforms like WordPress 00:22:56.Q: How do I start learning SEO?A: Combine online courses (Google, podcasts, masterminds) with community interaction and direct experimentation 00:28:47.Action StepsAudit your website with tools like isitagentready.com to gauge AI/SEO readiness 00:43:28.Review your site's structure—ensure schema markup, sitemaps, and multiple relevant pages exist 00:36:01.Identify and implement high-intent commercial keywords on key pages: homepage, product/service, pricing, and demo 00:52:04.Ensure your site is HTTPS-secured and supports modern payment integrations 00:46:07.Test calls-to-action and site colors to optimize conversion rates 00:54:03.Regularly engage in industry communities, podcasts, and training to stay current.Track and measure progress; iterate based on results and user feedback.Ready to Rank? Book Your SEO & Web Dev Services Today
When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you.In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers.Learn more about Escentual:https://escentual.com/Connect with Alan Dowell on LinkedIn:https://www.linkedin.com/in/dowell-alan/They reveal why many ecommerce brands struggle despite selling great products, how removing friction can improve conversion rates and why the best brands focus on customer experience rather than competing purely on price.You'll learn:How to differentiate when competitors sell the same productsWhy customer education, reviews and trust signals drive conversionsHow removing unnecessary friction can improve the buying journeyWhy having too many Shopify apps could be slowing your store downHow testing, personalisation and retention create long-term growthWhy mobile-first experiences are essential for ecommerce successThe episode also covers how removing 70+ Shopify apps improved conversion rates, why brands should test instead of assume, and how better customer communication can create stronger loyalty and repeat purchases.In this episode:(00:00) - Competing when everyone sells the same products(01:21) - How Essential differentiates its ecommerce experience(02:42) - Removing friction from the customer journey(05:48) - Why A/B testing beats assumptions(08:47) - The 70+ Shopify apps problem(11:41) - Why too many improvements made performance worse(12:20) - From 3.8% to 5.5% conversion rate(15:50) - Testing your store like a real customer(20:02) - Turning first-time buyers into loyal customers(25:00) - Customer data, loyalty and segmentation(30:00) - Revenue vs vanity metrics(32:28) - Turning winning tests into growth(40:13) - Final takeawaysFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.https://info.shipsalot.com/winning-with-shopifyInventory Planner - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampOmnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://www.omnisend.com/wws/Yoast - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-shopify/506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.https://www.506.io/wwsAbout Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.https://spec.digital/
On a new Fresh Frights review, Justin and LoySauce talk about the brand new psychodrama slasher film by Jane Schoenbrun, Teenage Sex and Death at Camp Miasma! Will this end up being a standout horror movie of the year? Listen in to hear our thoughts. Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithfuls
The conversation focused on Livid, a newly launched video hosting platform positioned as a strong alternative to Vimeo, especially for users facing steep price increases following Vimeo's acquisition by Bending Spoons. A key theme that emerged was Livid's streamlined migration tools, including a free exporter and a robust WordPress plugin, making it easy to transfer and replace Vimeo content. The discussion explored customisable player options, flexible privacy controls, showcases for grouping content, and competitive bandwidth and storage pricing. Assurance of stable backing and infrastructure rounded out the deep dive into Livid's value for the WordPress and wider web community.
Send us Fan MailOkay, high achiever. Quick question.When did you become the next thing on your to-do list?In this episode, Alex and Carol unpack the subtle difference between trying to fix yourself and allowing yourself to heal. Because when you're used to solving problems, hitting goals, and holding everything together, it's easy to approach yourself the same way.Find the problem. Fix it. Move on.But underneath that urgency can be a powerful belief: Something must be wrong with me.And your brain loves a quick fix because certainty and control can feel like safety. Real healing asks for something different. Space. Trust. Vulnerability. And sometimes, the courage to stop pushing.What if the part of you you've been trying so hard to fix was never actually the problem?And what might change if you stopped treating your growth like another performance metric?You don't need another box to check.You might need permission to heal.
In this episode, host Josh interviews Eric Kooymans, an online marketing expert with 18 years of experience. Eric shares actionable strategies for e-commerce growth, including in-depth keyword research, competitor and paid ad analysis, and cost per acquisition estimation. He emphasizes the importance of product bundling, expanding sales channels, and leveraging tools like SEMrush and Facebook Ad Library. Eric offers practical tips on using Google and Facebook Shopping integrations and provides advice for building sustainable, scalable e-commerce brands that attract long-term investment.Chapters:Introduction to Eric Kooymans and His Expertise (00:00:00)Eric's background, experience, and notable clients in e-commerce and online marketing.Starting a Growth Strategy: Self-Audit & Audience Analysis (00:01:34)Initial steps for developing a growth plan: self-audit, understanding target audience, and identifying customer problems.Keyword Research and Demand Analysis (00:02:05)Using tools like Keyword Keg, SEMrush, and Google Keyword Planner to analyze search volume, demand, and seasonal trends.Building a Demand Growth Strategy (00:02:56)Translating keyword research into a demand-driven business strategy, considering seasonality and cost per acquisition.Evaluating Cost per Acquisition and Product Bundling (00:03:52)Assessing average order value, cost per acquisition, and the importance of bundling products for profitability.Keyword Research Tools and Competitor Analysis (00:04:41)Comparing keyword research tools and introducing competitor analysis using SEMrush for deeper market insights.Deep Dive into Competitor Analysis (00:05:36)How to audit competitors, analyze their strengths, weaknesses, and identify cost-effective keyword opportunities.Paid Advertising and Ad Analysis (00:06:52)Conducting paid ad research using SEMrush, SpyFu, and Facebook Ad Library to understand competitors' ad strategies.Estimating Cost per Acquisition with Industry Data (00:08:50)Using WordStream and industry benchmarks to estimate cost per acquisition and conversion rates before launching campaigns.Optimizing Product Assortment and Bundling (00:11:24)Developing product bundles and assortments that increase average order value and align with customer passion.Actionable Takeaway 1: Activate Shopping Channels (00:12:37)Quick win: Turn on Google Shopping, Facebook Shopping, and use plugins to expand product reach.Actionable Takeaway 2: Focus on Product Bundles (00:13:49)Group winning products into bundles or seasonal packages to improve ad ROI and scale growth.Actionable Takeaway 3: Expand to New Marketplaces (00:14:44)Leverage platforms like Faire and other marketplaces to increase exposure and test new channels with bestsellers.Closing Remarks and Resources (00:15:58)Eric thanks the host, offers to answer questions, and mentions show notes with additional resources.Links and Mentions:Keyword Keg: "00:02:05" SEMrush: "00:02:05" Google Keyword Planner: "00:02:05" SpyFu: "00:07:14" Facebook Ads Library: "00:07:14" WordStream: "00:09:48" Sales and Orders: "00:13:19" Transcript:Josh 00:00:00 Today I am super excited to introduce you to Eric Kooymans. Eric is an online marketing expert with over 18 years of experience in e-commerce development, search engine optimization, Facebook ads, influencer marketing and much more. With a portfolio boasting over 180 different companies including the American Cancer Society, passion, passion, City Church and Chris Tomlin. Eric's specialties include WordPress, Shopify and Magento e-commerce, as well as various marketing automation tools like Activecampaign and HubSpot. Get ready to learn from the best of in this business on today's podcast. So with that introduction, welcome to the show, Eric.Eric 00:00:42 Thank you for having me. I appreciate your time.Josh 00:00:44 Every single listener is going to want to hear, like, what are those growth strategies that you implement? Right? What are those the tactical things that you do that help diversify, provide comfort. But I think it's not even just the aspect of diversification. I think it is building a comprehensive brand that private equity truly would be hungry to acquire, right? Because they don't just see you as a fly by night Amazon seller.Josh 00:01:14 You had success on that, but you can't repeat that success anywhere else. so Eric, let's let's dive into those strategies. Somebody comes to you, you know, how do you work them or how do you start to develop that 6 to 24 month, you know, growth strategy? I guess ramp up for them.Eric 00:01:34 Sounds good. Yeah. So the first off, before we do it, we basically have we want to ask the basic questions and we kind of we normally have a little questionnaire that we have that we'll provide in the show notes. But the big question that you always want to kind of do a kind of little self audit. And we need to be able to understand, you know, who you are, who is the target audience? You know, what specifically is their problem or what are they looking for? Like what's their big, you know, when they're looking for your products? Kind of. What is that? What are we think of that is kind of what's the keywords, what's the what's the the symptom or the problem that they're having.Eric 00:02:05 And then with that, also, when it comes to the types of gifts or ways that this product could be used in, if it were to be a, a type of a gift or a, you know, holiday type thing. We put together all the different audiences and we do what we call the keyword research around that. And that's basically using cool tools like, keyword keg. there's also, SEMrush. There's also Google, Keyword Planner, but these are tools that we put it in there. And that basically tells us over the last 12 months what is the search volume and not just what we think we want to offer, but what are all the other things that we never thought of. And from there, we're then able to kind of have a lay of the land of what's the demand? Then we put together what we call the demand growth strategy, which basically is a how do we build our business around where the opportunity is. We don't want to just go buy a whole bunch of products and hope it works.Eric 00:02:56 We actually have to plan for it. And so the way that we do that is, is we understand what's the demand and what how many people are searching for what. And then and that's not just only at what times of the year as well, because you want to know what our seasonal business is. And if you have something that's big and and at Christmas time, well, how do you get busy in the summertime? You know, how do you not have the slow months? And how do you build products in a company around a sustainable growth strategy with that? And so we really kind of look at the seasonal trends. and then lastly, when you look at the keyword research, we're then able to understand what's the average cost per click and, and what the key thing to note is that is that if we were to go say, let's go do this, let's go and put together, a strategy, what is the average cost per acquisition? And those are the things that really allow us to say, hey,...
I'm talking today with Adrian Sticea about the decline in freelance WordPress work available through Upwork, highlighted by a viral LinkedIn post and graph showing work drying up from 2023 onward. We get into the many reasons behind this shift, the impact of AI making developers more efficient, increased marketplace competition, economic uncertainty, and new website-building platforms. We also explored how relying on a single platform can be risky, and emphasised the long-term value of building direct relationships and networks for sustainable business in the evolving WordPress ecosystem.
A fake consultancy fronts an alleged Chinese spy campaign. Meta heads to court over claims it hooked young users. Researchers crack the mystery behind the French EncroChat hack. CISA warns ransomware gangs are exploiting a Windows flaw. Meet C2Looper, a new Rust-based backdoor. A critical WordPress plugin bug threatens hundreds of thousands of sites. MessiahGPT brings generative AI to cybercrime. A lender discloses a breach affecting 1.2 million people. A Ukrainian developer stands trial in Switzerland over alleged ransomware ties. Our guest is Ev Kontsevoy, CEO at Teleport, discussing how AI agents have nondeterministic behavior. The psychology of the endless scroll. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On today's Industry Voices, we are joined by Ev Kontsevoy, CEO at Teleport, discussing how AI agents have nondeterministic behavior. If you enjoyed this conversation, check out the full interview here. Selected Reading A fake website and a deluge of CVs: the Australian firm embroiled in an FBI probe into alleged Chinese espionage (The Guardian) States Seek $200 Billion From Meta Over Child Social Media Addiction Claims (The New York Times) Revealed: Cyber spies used malware from GitHub to hack EncroChat cryptophone network (Computer Weekly) CISA: Windows Task Host flaw now exploited by ransomware gangs (Bleeping Computer) C2Looper Backdoor Uses GitHub for C2 (ThreatLabz) 300,000 WordPress Sites Potentially Exposed to Hacking Due to Form Plugin Flaw (SecurityWeek) MessiahGPT Criminal AI Service Advertised on BreachForums (HackRead) Heights Finance Data Breach Impacts at Least 1.2 Million Individuals (SecurityWeek) Ukrainian software developer faces 12 years in Swiss ransomware trial (The Record from Recorded Future News) Why Can't We Stop Scrolling? (Psychology Today) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc.
Most Shopify brands don't have a traffic problem. They have a conversion problem.After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers.You'll learn:The product page mistakes making customers hesitate before buyingWhy great products fail without trust, proof and clear positioningHow reviews, content and social proof influence purchase decisionsWhy your mobile experience could be losing potential customersThe biggest friction points stopping visitors from convertingHow successful Shopify brands continuously improve conversion ratesNick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue.In this episode:(00:00) - Why Shopify stores lose sales(01:42) - The 4 questions every customer needs answered(02:37) - Mistake #1: Product pages that don't help customers buy(05:05) - Mistake #2: Lack of trust and price justification(07:38) - Mistake #3: Poor product photography(11:21) - Mistake #4: No clear differentiation(12:00) - Mistake #5: Website friction killing conversions(13:09) - Mistake #6: Ignoring mobile-first shopping(15:36) - Mistake #7: Not A/B testing your Shopify store(21:04) - Final Shopify conversion takeawaysFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.
This episode gave me the opportunity to review the summer's episodes and I noticed some of them naturally grouped into 3 different categories - what LLMs want, the computational constraints of models and why we should want to lessen our computational cost for them, and the proof that 1:1 parity of HTML to Rendered DOM is the gateway to reliable citation.Mentioned in the show:VizzEx plugin is in the Wordpress Plugin Directoryhttps://wordpress.org/plugins/vizzex/AI doesn't work like Google. Even Google doesn't anymore.https://vizzex.ai/ai-visibility-mastery/Symmetry vs Asymmetry Single Variable Testhttps://www.youtube.com/watch?v=TkPi-J54bowTest #2 - Is passing Symmetry alone without schema sufficient? https://www.youtube.com/watch?v=YUkwfboMpiQLast week's episode: https://www.pandora.com/podcast/confessions-of-an-seo-r/symptom-chasing-vs-single-variable-testing-deconstructing-the-semrush-chatgpt-study/PE:1325321344Registration is open for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the success of our members.https://vizzex.ai/ai-visibility-mastery/Wordpress registration HubSpot registrationSymmetry Gate - check the "cost" of your content for AI models to extract informationSubscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
On this week's episode, we talk about the newest Dinosaur movie to stomp its way into theaters with our full review of David Robert Mitchell's The End of Oak Street! Is this the best dino-attack movie since the first Jurassic Park? Listen in to hear our thoughts. Find us: Apple Podcasts: https://itunes.apple.com/us/podcast/epic-film-guys- Official Fan Group : https://www.facebook.com/groups/epicfilmguys Feed URL: https://epicfilmguys.podbean.com/feed/ Wordpress: http://epicfilmguys.wordpress.com YouTube: https://www.youtube.com/user/epicfilmguysny/live You can also catch us on most every podcatcher under the sun! Search for us on BluBrry, Stitcher, Spreaker, Google Podcasts, Overcast, and many others. Search and you will find us! There has never been a better time to join up with the elites at https://www.patreon.com/epicfilmguys! You can get access to pre-roll and outtakes from the show, exclusive episodes, free swag, and so much more. Tiers start as low as $1/month! Please consider supporting the show, and thank you for being one of the EFG faithfuls
In my community, Web Designer Pro, we're wrapping up a challenge on “Creating an AI Policy” for our web businesses. This is based largely off of frustrations and challenges that members have been having with clients bringing them AI designs that they want them to code and host, or taking their hard-earned and human-first designs, then using AI to manipulate them into generic slop.That's what led us to recently kick off this community challenge, and in this episode, I'll walk you through the AI Policy starter template that we came up with so you can use it for your web design business!It's below. Completely free, on me. Again, please do not copy and paste it verbatim…use it as a starting point and add your own flare without using AI, ideally!!Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/437
This week I Talk About If Your WordPress Site AI-Ready? [powerpress]
Send us Fan MailSpotify is giving listeners a new way to skip past ads, intros, and calls to action. Some podcasters are calling it the beginning of the end of podcasting, and some listeners are singing praises. We put the outrage in perspective, debate whether easier skipping could actually strengthen podcasting, and explore how creators can make sponsorships and calls to action too entertaining to miss.We're also celebrating several big Buzzsprout launches, including streamlined video distribution to Spotify and YouTube, a major WordPress plugin upgrade, and one-click submission to iHeart. We also get into the EU's new AI disclosure requirements, consider when podcasters may need to label AI-generated content, and explain what AI tools don't actually fall under the AI Act. Contact BuzzcastSend us Fan MailTweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPodsThanks for listening and Keep Podcasting!
Michael runs a Dark Elf necromancer in Gate to Sovngarde, Ray goes deep on Nordic Souls and Baldur's Gate 3, and the crew debates AI mods on Nexus and Elder Scrolls 6.Dave's ES Stories• Dave's Elder Scrolls fan fiction — WordPress blog, Winterhold story, multiple new characters• AI-generated mods on Nexus — quality concerns, maintainability, vibe-coding debate• Gate to Sovngarde mod pack — Dark Elf necromancer build, Master difficulty (unintentional)• Chillwind Depths at level 2 — three in-game days, zombie/conjure wolf tactics• White River Watch — expanded dungeon, blind man encounter, level scaling• Legacy of the Dragonborn — keeping it vanilla-plus, museum as focus vs. mod pack integration• Nordic Souls mod pack — economy, At Your Own Pace guilds, A Horse's Life, Reading is Good, Security perk• Adamant hand-to-hand add-on — unarmed combat skill tree• Simon Magus mods — Shouts overhaul vs. Thunderchild, guild overhauls• Baldur's Gate 3 — Ray's first playthrough, turn-based learning curve, story hooks• Nova Field (Starfield mod) — alternate start, hardcore enhancement• Vic's gaming break — Gothic remake impressions, Doom: The Dark Ages anticipation• Valheim — Moder trapped in mistlands, seed problems, version 1.0 coming September• Mouse PI for Hire — 1930s noir detective mini-impressions• No Man's Sky — 10th anniversary, ‘Cosmos' update teaser, planetary rotation speculation• Fallout TV show season 2 — Fallout Feed reviews, Deathclaw episode highlight• Obsidian's new Fallout game — mixed reactions, studio acquisition concerns• Bethesda / Microsoft — studio layoffs, Elder Scrolls 6 wait, modding economics, PS6/new Xbox• Oblivion Remastered — fun but lacked longevity vs. a true new release• Memory, Sorrow and Thorn — Tad Williams trilogy recommendation from Vic• Reacher novels vs. Amazon series — Ray's mixed book experience• Sugar (Apple TV+) — Vic recommends, Colin Farrell, sci-fi twist• Rockford Files & Mannix — Ray's classic TV deep dive, LA nostalgia• Listener story — Dave's story about Alain DunstaneThanks for listening to this episode from ASAPodcasting. If you have a moment please consider leaving a review on iTunes. http://www.asapodcasting.com/#/skyrim/The Butcher, Baker and Candle Maker in Spaaace: A No Man's Sky podcast: https://anchor.fm/butcher-bakerThe Fallout Feed: https://feeds.buzzsprout.com/138919.rssVault Talk: https://podcasters.spotify.com/pod/show/asapodcasting CONTACT: askyrimaddictpodcast@gmail.com Join our Discord:https://discord.gg/cVSN65jFor Merchandise please visit the Tragically Optimistic store here:https://optimistic.threadless.com/collections/asapodcasting-showsPatreon Patreon.com/asapodcasting A big thanks to the UESP, Elder Scrolls Wiki and Imperial Library for their incredible resources.
Your Shopify discount strategy could be costing you sales and profit.Want to test smarter promotions on your Shopify store? Try 506's Shopify apps with an extended 30-day free trial using code WWS.Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal?In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin.You'll learn:When free gifts outperform traditional discountsHow to use spending thresholds to increase average order valueWhy some promotions train customers to wait for salesHow to run BOGO offers, quantity breaks and tiered discounts effectivelyThe biggest discounting mistakes Shopify brands makeCharlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability.In this episode:(00:00) - Free gifts vs discounts(03:45) - How free gifts can increase AOV by 30%(05:05) - Finding the right free gift threshold(06:35) - What gifts should you offer customers?(10:10) - Mystery gifts and digital gifts(15:10) - Free gifts vs traditional discounts(20:10) - Automating Shopify discounts and offers(25:20) - Tiered gifting to increase customer spendFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:506 - Extended 30-day free trial on Shopify apps with code WWS.Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.
In this episode, Ray Cochrane breaks down NVIDIA’s case for world action models, the shift that swaps a robot’s picture-describing backbone for one trained to predict what happens next. He also covers Perseverance closing in on the off-world driving record, a derelict SpaceX rocket stage hitting the Moon, and Anthropic’s rework of Claude Fable 5’s biology safeguards. Finally, he digs into Gemini Omni, Google’s undisclosed trip-planning rankings, the Danube’s record low, and iFixit’s call for Apple to unlock the iPad bootloader. – Want to start a podcast? It’s easy to get started! Sign up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Ray if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes Get 1Password Full Summary Cochrane opens with a personal update. Wildfires in Eastern Oregon made for a rough week of heavy smoke, and a local building burned down, which he calls a real tragedy. Meanwhile, his work at Blubrry has centered on PowerPress fixes, where reproducing customer-reported bugs remains the biggest headache. Support tickets rarely carry enough detail, and the errors themselves are often too vague to diagnose. Consequently, he is leaning toward a stronger logging and error layer, and he asks experienced developers to share what actually works for them. Beyond VLAs: NVIDIA’s Case for World Action Models The featured story comes from NVIDIA’s developer blog, and it answers a question sitting underneath this year’s robot news. Why do robot arms fall apart the moment anything changes? Move a cup six inches, swap its shape, or change the lighting, and a policy that worked perfectly in training fails. The answer, according to NVIDIA, is not the robot but the model underneath it. For the last few years, the dominant approach has been the vision-language-action model, or VLA, built on an AI that originally learned to describe pictures. Consequently, it recognizes a banana it has never seen, in a kitchen it has never seen, yet it has no idea what that banana will do next. As the article puts it, such a model “does not learn what happens to a mug when the gripper closes, how a towel folds, where an object lands when released.” Because the physics never arrives with the model, every scrap of it has to come out of hand-recorded demonstrations. The proposed fix swaps the foundation entirely. Instead of building on a model that learned to caption images, a world action model builds on one trained to predict how video continues, so the physics is already paid for. Notably, these models output an action and a prediction of what the robot’s cameras will see, in the same pass. Cochrane likens it to forethought, imagining your own motion as you make it. NVIDIA’s implementation is Cosmos 3, pretrained on roughly 767 million images and 348 million videos of real-world dynamics. It ships in 4, 16, and 64 billion parameter sizes named Edge, Nano, and Super, and it runs in real time on a Jetson Thor board bolted to the robot itself. Cochrane recalls his dad owning one of those Jetson boards, and he asks anyone working in robotics to explain how the throughput figures fit together. However, he closes on an open question: where did 348 million videos actually come from? For deeper detail, he points listeners to the source article and to NVIDIA researcher Jim Fan. Sponsor: GoDaddy Economy hosting $6.99/month, WordPress hosting $12.99/month, domains $11.99. Website builder trial available. Use codes at geeknewscentral.com/godaddy to support the show. Perseverance Closes In on the Off-World Driving Record Ars Technica reports that NASA’s Perseverance rover is about to take the record for most distance driven on another world. The mark sits at roughly 28 miles, set by NASA’s own Opportunity rover across more than fourteen years before it went quiet in 2018. As Cochrane works out on air, that averages about two miles a year. Perseverance will pass it in roughly five years instead. The difference is a navigation system called AutoNav. Since a radio signal takes several minutes to reach Mars, earlier rovers crept along pre-plotted routes and stopped every half meter to think. Perseverance carries a second computer dedicated to processing what its cameras see, so it plans while the wheels keep turning. Consequently, about ninety percent of its driving is autonomous, against roughly ten percent for Curiosity, and it averages around 110 meters an hour rather than 15 to 18. Cochrane notes researchers finding the rover at planned sites days ahead of schedule, and he wonders aloud whether world action models might drive the next one. A SpaceX Rocket Stage Slammed Into the Moon Next, Smithsonian Magazine covered the Falcon 9 upper stage that struck the Moon on August 5. That stage flew back in January 2025, carrying Firefly’s Blue Ghost and ispace’s Resilience landers, and it was never meant to end up there. SpaceX’s Julianna Scheiman says a mixture of solar activity and gravity nudged the derelict onto a lunar path after nineteen months adrift. Four tonnes of dead hardware arrived at about 5,400 miles per hour. Nobody watched it happen, and the reason is a nice bit of physics. It struck sunlit ground near a crater called Einstein, and no impact flash has ever been detected on the lit part of the Moon. However, the instruments caught the aftermath. South Korea’s Danuri orbiter imaged a dark new mark, while the European Southern Observatory’s Very Large Telescope picked up sodium and lithium in the plume, the lithium possibly shed by the rocket itself. Astrophysicist Jonathan McDowell quipped that he has “Sir Isaac Newton’s personal assurance that it did indeed hit the moon,” while planetary scientist Hannah Sargeant warns against making a habit of it. Cochrane points out the Apollo landing sites are still sitting up there. Anthropic Reworks Claude Fable 5’s Biology Safeguards Anthropic published a post on how Claude Fable 5 handles biology questions, and the bind is genuine. Biology is the textbook dual-use problem, since the knowledge behind reading your own lab results also helps someone build a weapon. Rather than refusing outright, a classifier watches for risky requests and quietly reroutes them to Claude Opus 5, a capable model without Fable 5’s biological depth. Anthropic calls that mechanism a fallback. The trouble was how often it fired on people doing nothing wrong. This update cut biology-related fallbacks by roughly 85 percent in Anthropic’s own testing, with expected overall drops of 67 percent on Claude.ai and 55 percent on Cowork. Genuinely dual-use territory still trips it, and Anthropic names virology, toxicology, and molecular design. Cochrane hit the old behavior himself and found it irritating, so he welcomes the refinement. Even so, he would rather see a false positive than a model helping someone produce a virus. Five Builders Put Gemini Omni Through Its Paces Google highlighted five builders working with Gemini Omni. Omni is a model rather than an app, and it generates video from text, images, other video, or audio, while also editing footage you already have. Google claims it “combines an intuitive understanding of physics with Gemini’s real-world knowledge,” citing gravity, kinetic energy, and fluid dynamics. As Cochrane observes, that is the same bet NVIDIA is making with robots, only pointed at video generation instead. He also flags a naming collision worth knowing about. NVIDIA calls its architecture an omni-model while Google’s product is simply Omni, two different things landing in the same week. Additionally, he encourages listeners to watch the demos, though he still senses a disconnect in AI-generated video and concedes that knowing its origin may color the impression. Gemini Wants to Plan Your Vacation Another Gemini piece, a how-to on trip planning, drew Cochrane’s sharpest take of the night. Gemini plugs straight into Google Maps, Flights, and Hotels, pulling live locations, reviews, and prices to build an itinerary. Switch on a feature called Personal Intelligence, and it reads across your Google apps, turning a messy trip-planning email chain into a clean master plan. Clever, but he calls it extremely concerning. Once these become services, he expects partnerships to quietly push particular hotels, restaurants, resorts, and destinations onto users. Notably, Google’s post never explains how any of it gets ranked, and the words sponsored, ad, affiliate, commission, and paid never appear once. There is no disclosure of a commercial arrangement, and no denial of one either. Meanwhile the post hands readers off to Viator to book tours without describing that relationship at all. Cochrane suspects the real effect shows up slowly, in the shape of small businesses continuing to disappear. The Senate Blocks a Rule on Who Controls Research Money Science reports that the Senate passed a temporary spending bill in the early hours of Saturday the 8th. The Senate’s version carries a one-paragraph rider the House version lacks, and that rider stops the White House Office of Management and Budget from finalizing a set of proposed rules. OMB builds the president’s budget, clears agency regulations, and controls how approved money actually reaches agencies. The bill itself is a stopgap, which prevents a shutdown without settling anything. The rules reach every organization that takes federal money, a pot of roughly $1.1 trillion across 41 agencies, about $150 billion of it research grants. They would let political appointees second-guess which grants get funded, allow awarded grants to be pulled when the work does not match presidential priorities, and put several countries off limits for research partnerships, China first among them. Senator Susan Collins pushed the block through after telling OMB director Russell Vought the proposal was deeply flawed, noting nearly 500,000 public comments, the vast majority opposed. However, the 90-6 vote is not law. Both chambers are on recess. Vought reportedly said the rule would not have been finalized before December anyway, and the block only lasts as long as the stopgap, which expires December 11. The Danube Falls to a Record Low ESA published a pair of Copernicus Sentinel-2 satellite images showing the same bend of the Danube, 45 kilometers upstream of Budapest, photographed a year apart. Cochrane calls the before-and-after shocking, going from green to brown completely. Wire reports put the Budapest gauge near 10 centimeters at the start of the month, about four inches of water, against a previous record of 33 centimeters set in 2018. The knock-on effects arrived fast. Budapest ran short on both power and drinking water, while the shrinking flow concentrated pollution in what remained. Romania hit record lows on its own stretch as well. Cochrane hopes the recovery is already underway. What a Heatwave Actually Does to the Power Grid That river story runs directly into a Carbon Brief factcheck. Nuclear plants cool themselves with river water, so when the Danube dropped, plants in Hungary and Romania throttled back and pulled roughly 2.5 gigawatts off the grid. Romania declared a state of alert in its energy sector, and its navy reportedly used explosives to steer more water toward a plant intake. Carbon Brief then walked through what heatwaves do to each way of making electricity. Nuclear loses efficiency when the cooling water is already warm, though its shutdowns are mostly regulatory rather than mechanical. Gas turbines pull in less air because hot air is thinner, costing capacity. Wind falls off hardest, since a heatwave is a big stalled dome of high pressure and nearly still air. Solar is the surprise: cells genuinely do get less efficient as they heat up, yet total output climbs anyway, with UK solar up 46 percent during a four-day June heatwave against the week before. Butterflies Are on the Move Everywhere A new study in Nature Ecology and Evolution covered 1,758 butterfly species, roughly one in ten of every species we have named. The team pulled 6,182 records from 105 countries, reading non-English research alongside 68 expert write-ups. Four out of five species pushed into new territory, and about 79 percent of the logged shifts traced back to climate change and extreme weather. Separately, 27 percent saw their range shrink somewhere, and 22 percent moved up or down a mountain slope chasing cooler air. That sounds like good news, and it really is not. Expansion means a boundary moved, not that butterflies are thriving, since a species can push its northern edge forward while its southern edge quietly collapses. Lead author Shawan Chowdhury says the shifts turn up on every continent where butterflies occur. Additionally, monitoring gaps leave Central Africa, Southeast Asia, New Guinea, and the Amazon Basin barely counted at all. Cochrane recalls hearing years ago that butterflies were disappearing in Hawaii, and he invites listeners spotting unfamiliar species locally to contribute what they see. Primates Make Friends Across Species Cochrane called this one a fun find. A study in the journal Primates, led by Cyril Grueter at Oxford, gathered 427 documented cases going back to the 1970s across 88 primate species and 127 partner species. Play and grooming dominated at 139 and 136 cases, alongside carrying, huddling, food sharing, and even adoption. Primates usually started the interactions themselves, with juveniles playing most, adult females handling grooming and caregiving, and adult males least likely to join in. The examples are remarkable. Japanese macaques on the island of Yakushima groom sika deer and climb on their backs, a silverback gorilla cradled a tiny wild bushbaby, and wild capuchins in Brazil adopted an infant marmoset in a bond that held for weeks. However, Grueter rejects the pet-keeping headline and prefers the hedged term proto-pet keeping. The actual claim is smaller and more interesting: curiosity, tolerance, caregiving, and play have roots running far deeper than humans do. iFixit Tells Apple to Unlock the iPad Finally, an opinion piece from Charlie Sorrel at iFixit struck a chord. This fall, iPadOS 27 drops support for a batch of older iPads, including the 8th-generation iPad, the third-generation Air, the fifth-generation mini, and the first-generation iPad Pros. Cochrane owns one of those Pros and reports it still works fine. Those devices will not break, but they stop getting OS and security updates until apps abandon them and the battery gives out. The obvious second life is Linux, except the bootloader stays locked. Apple’s iBoot will not load anything else, unlike a Mac, a PC, or most Android phones. Sorrel argues it “should be a user choice, not a vendor choice,” and Cochrane agrees flatly. You own the device, so why does Apple decide what runs on it? He compares the situation to jailbreaking, and he suspects most consumers have never pushed back simply because it never occurs to them. Nevertheless, he hopes an unlock eventually breathes new life into hardware that still works perfectly well. Cochrane wraps with housekeeping: become a GNC Insider at geeknewscentral.com/insider, email geeknews@gmail.com, subscribe to the newsletter, and grab a modern podcast app at podcastapps.com. He thanks GoDaddy for over twenty years of keeping the show on the air, and he signs off wishing listeners a wonderful evening. The post The Robot That Imagines First #1872 appeared first on Geek News Central.
The conversation focused on Amy Kamala's diverse journey from art to technology, her extensive experience in hosting, web development, and team leadership, and her active contributions to the WordPress project. We got into the intersection of creativity and logic in tech roles, as well as the personal and professional fulfilment derived from community involvement and open source contribution. The discussion also explored Amy's path to being a WordPress team rep, her experiences with sponsorship, and the deeper sense of meaning and human connection that drives ongoing participation in the WordPress community.
Join the Millionaire University AI Mastermind at MillionaireUniversity.com/AI #1031 What if the future of content creation depends less on algorithms and more on real human connection? In this episode, host Brien Gearin talks with Susie Bulloch — founder of Hey Grill, Hey — about how she grew a $35 WordPress site into a thriving barbecue brand with viral recipes, national retail products, and a deeply loyal community. Susie breaks down how AI is reshaping the creator economy and why she's pivoting toward products, community, and more “analog” experiences that algorithms can't replace. This episode is a must-listen for anyone building a brand in the new era of content creation! (Original Air Date - 12/4/25) What we discuss with Susie: + Origin of Hey Grill, Hey + Breaking into a male-dominated BBQ space + Growing a content business organically + Launching a successful CPG product line + Impact of AI on creators + Shifts in the creator economy + Importance of audience relationship building + Pivoting toward analog and in-person experiences + Building paid communities and memberships + Preparing for the future of content businesses Thank you, Susie! Check out Hey Grill, Hey at HeyGrillHey.com. Follow Susie on all social platforms @heygrillhey. Watch the video podcast of this episode! Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices