Rebranding San Antonio Lecture

Rebranding San Antonio Lecture

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Steve Atkins, principal at The Atkins Group, presented “Rebranding San Antonio: Marketing our City in the 21st Century” at 6 p.m. Tuesday, Oct. 5 in the ICC auditorium. Atkins has more than 30 years’ experience at a full-service advertising agency. He spoke with Raul Rodriguez who holds the Tom Bens…

University of the Incarnate Word Instructional Technology


    • Jan 13, 2011 LATEST EPISODE
    • infrequent NEW EPISODES
    • 13m AVG DURATION
    • 5 EPISODES


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    Latest episodes from Rebranding San Antonio Lecture

    Re-branding San Antonio 5

    Play Episode Listen Later Jan 13, 2011 12:40


    How do other cities compare to San Antonio with their images and why are they more or less successful?

    Re-branding San Antonio 4

    Play Episode Listen Later Jan 13, 2011 13:05


    Using a ladder metaphor, Steve Atkins, owner of the Atkins Group, explains how branding affects businesses in San Antonio.

    Re-branding San Antonio 3

    Play Episode Listen Later Jan 13, 2011 11:57


    Steve Atkins, President at the Atkins Group Strategic Brand Marketing and Communications firm, says enumerating the features of San Antonio contributes to how one feels about the brand but it shouldn’t be confused with what the brand actually is.

    Re-branding San Antonio 1

    Play Episode Listen Later Jan 13, 2011 14:01


    There’s a difference between branding and marketing.

    Re-branding San Antonio 2

    Play Episode Listen Later Jan 13, 2011 14:21


    Micro-branding or tailor-made branding versus the standard marketing model.

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