Steve Atkins, principal at The Atkins Group, presented “Rebranding San Antonio: Marketing our City in the 21st Century” at 6 p.m. Tuesday, Oct. 5 in the ICC auditorium. Atkins has more than 30 years’ experience at a full-service advertising agency. He spoke with Raul Rodriguez who holds the Tom Bens…
University of the Incarnate Word Instructional Technology
How do other cities compare to San Antonio with their images and why are they more or less successful?
Using a ladder metaphor, Steve Atkins, owner of the Atkins Group, explains how branding affects businesses in San Antonio.
Steve Atkins, President at the Atkins Group Strategic Brand Marketing and Communications firm, says enumerating the features of San Antonio contributes to how one feels about the brand but it shouldn’t be confused with what the brand actually is.
There’s a difference between branding and marketing.
Micro-branding or tailor-made branding versus the standard marketing model.
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