Podcasts about Rebranding

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Latest podcast episodes about Rebranding

We Don't PLAY
SEO Secrets for 2026: Schema Markup, Website Structure, and Page Indexing Deep Dive with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Jan 3, 2026 39:53


SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
[Season 12 Starts] We Don't PLAY!™️ Podcast Theme Music

We Don't PLAY

Play Episode Listen Later Jan 2, 2026 3:16


We Don't PLAY
SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Dec 31, 2025 105:40


SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

In this episode, we explore how Corewell Health successfully rebranded following the merger of Spectrum Health and Beaumont, transforming every branded asset across 21 hospitals and 300+ outpatient locations. Angela Gusse and Jon Levy share strategies, lessons learned, and practical tools for navigating large-scale brand transitions in complex health care environments.

The Best of the Money Show
When is the right time for a corporate brand to rebrand? Incl the brands that have had a good year.

The Best of the Money Show

Play Episode Listen Later Dec 31, 2025 19:08 Transcription Available


Nokukhanya Mntambo talks to Justine Nienaber, Chief Executive Officer of Punkystarfish Digital Agency, about how companies decide when to rebrand. The conversation looks at signs a brand has outgrown its identity, why timing matters, and which brands used 2025 to reposition successfully, and what others can learn from them. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Essential Ingredients Podcast
080: Busy Lives, Better Health: How Drinkable Vitamins Fit Real Life with Leslie Danford

Essential Ingredients Podcast

Play Episode Listen Later Dec 30, 2025 30:06


"In an entrepreneurial journey, fear is a constant roadblock. But everything's at risk, and it's this balance between calculated risk while still managing a backup plan." —Leslie Danford   Growth does not come from chasing every opportunity. It comes from making clear choices and standing behind them. This conversation explores what it really takes to build a brand that lasts without losing direction along the way. We sit down with Leslie Danford, founder of Vitaminis, to talk through her evolution from a small, kid-focused idea into a national functional beverage brand now on Sprouts shelves. She shares how customer insights reshaped her product strategy, packaging, retail approach, and long-term vision. Press play for a grounded look at what sustainable growth actually requires, and why patience, clarity, and trade-offs matter more than hype. Building a functional beverage brand in a crowded market Identifying and serving distinct customer profiles Rebranding to support retail discovery and clarity Getting into national retail and what it really costs Choosing when to bootstrap and when to raise capital Managing growth without expanding too fast Navigating packaging challenges and sustainability goals Balancing mission, margin, and long-term impact   Meet Leslie: Leslie is the founder and visionary behind Vitaminis, an innovative brand specializing in convenient, nutrient-rich drinkable vitamin shots designed for modern families and health-focused individuals. With a background in both e-commerce and retail, Leslie has led Vitaminis through a successful rebranding and national retail expansion, including an exclusive launch with Sprouts. She is celebrated for her strategic focus on product development for diverse customer needs—ranging from busy Millennial Moms to adults seeking natural nutrition—and is deeply committed to sustainability and accessibility. Leslie's entrepreneurial journey is marked by fearless decision-making, fostering brand growth, and a mission to make nutritious choices easier and more accessible for communities everywhere. Website Instagram Facebook TikTok Pinterest Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube   Episode Highlights: 00:51 Business Growth and Customer Profiles 05:24 Drink Your Vitamins 09:42 Collaborative Innovation and Exploring Alternative Form Factors 13:27 Market Challenges 15:57 Funding the Dream 23:08 Calculated Growth + Back Up Plans 27:19 Community Engagement, Environmental Benefits, and Future Goals   Resources:  Podcast Health in a Sip: Fuel Your Day with Functional Clean-Label Shots with Leslie Danford   

The Unf*ck Your Fitness Podcast
222. When Growth Demands a Pivot: The Rebranding of Unf*ck Your Fitness

The Unf*ck Your Fitness Podcast

Play Episode Listen Later Dec 30, 2025 35:05


I'll be honest - recording this episode felt exciting and a little terrifying. In today's episode, I'm pulling back the curtain on a HUGE rebrand, officially merging Kristy Castillo Fit with Unf*ck Your Fitness! If you're someone who tends to overthink, feels very type-A, or gets overwhelmed by big pivots, you're not alone. This rebrand felt big, scary, and also, incredibly necessary.Here's the truth: my business was built by an older version of me that no longer exists. While my content isn't changing, everything else is getting a major refresh, and I could NOT be more excited!The Unf*ck Your Fitness podcast changed everything. It showed me that I don't need to “fit” into the fitness space to belong here, and it showed me what people really need when it comes to their health and fitness.This rebrand is about alignment - my personality, my values, and the mission behind this work. I'm SO grateful you're here, and I can't wait to help you unf*ck your fitness journey in 2026!!Episode recap:Why merging Kristy Castillo Fit with Unf*ck Your Fitness felt overwhelming (and also very necessary)My journey from Beachbody & short-term programs to sustainable, long-term trainingHow the Unf*ck Your Fitness podcast clarified my voice, values, and communityWhy FitClub is built for real life (not quick fixes or 21 day programs)The vision & mission statement behind the rebrandWhy I have to continue growing and evolving to help YOU unf*ck your fitnessA sneak peek at what's coming nextLinks/Resources:Connect with XZ Creative Lab on LinkedIn or send them an emailConnect with Emily on Instagram @podcastingwithemilyGrab your FREE Body Recomp Meal Prep and get the UFYF NewsletterListen to the Girls with Opinions PodcastJoin FIT CLUB, my monthly membership with workouts you can do at home or the gymPRIVATE COACHING is my 1:1 program (choose 3 or 6 month option)Connect with me on Instagram @kristycastillofit and @unfuckyourfitnesspodcast so we can keep this conversation going-be sure to tag me in your posts and stories!Join my FREE Facebook group, Unf*ck Your FitnessClick HERE for my favorite fitness & life things!Send me a text with episode ideas or just to say hi! Support the show

Tami Talks: Unscripted Healing
Episode #95: This Isn't a Rebrand — It's a Return

Tami Talks: Unscripted Healing

Play Episode Listen Later Dec 30, 2025 44:00


2025 didn't break you — it refined you. And 2026 isn't asking you to become someone new. It's asking you to come home. In this episode, we explore why the “new year, new you” mindset often leads to burnout and self-sabotage — and why real change doesn't come from urgency, hustle, or fixing yourself. We talk about: Why your body and nervous system respond to safety, not pressure How integration matters more than intensity right now Why so many New Year goals fail — and what actually supports lasting change The difference between reinventing yourself and returning to who you've always been This is the heart behind The Nourished Woman Within — a space where nutrition, movement, energy, faith, and inner child healing come together instead of competing.  If you're in the in-between…no longer who you were, not quite who you're becoming…this episode is for you. You don't need a rebrand. You need a return. Roots & Wings Retreat  F45: 2 Weeks for $26 Chapters: 00:00 Embracing Change, Reflection, and the End of 2025 02:20 Rebranding in 2026 vs. a Return to Yourself 03:15 A Year of Stripping Away & Refinement 05:41 The Father Wound & How Abandonment Shows Up 05:48 What Integration Really Means (Mind, Body, Energy) 08:51 Why Healing Can Make You Physically Tired 10:36 Rest, Self-Care, and Supporting Your Nervous System 11:31 Setting New Year Goals from Self-Love, Not Pressure 13:34 Entering the New Year with Supportive Energy 13:44 The Shift from Doing to Being 16:10 Fasting for 10 Years — A Tool That Still Feels Supportive 17:50 Coming Home to Yourself 20:00 F45 Promo: 2 Weeks for $26 21:05 Roots & Wings Weekend Retreat 21:39 The Nourished Woman Within — 4-Month Integration Container 24:01 Soup as Individual Ingredients vs. True Nourishment 29:11 Integration: Bringing It All Together 34:30 How Integration Shows Up in Everyday Life 35:00 Signs, Synchronicities, and Listening to the Invitations 36:34 Facing Fear of Rejection & Sharing Your Gift 42:07 Permission to Arrive Home to Yourself

Unhurried Living
A Church the World Can Trust (Alan w Eric Mason)

Unhurried Living

Play Episode Listen Later Dec 29, 2025 31:59


Why don’t people trust the church anymore—and how can that change? In this episode, Alan talks with Dr. Eric Mason, founder and lead pastor of Epiphany Fellowship in Philadelphia and author of Rebranding the Church: Restoring the Image of God’s People in the World (Multnomah, 2025). Eric believes that rebranding the church isn’t about polishing its image—it’s about rediscovering its soul. Drawing on more than three decades of pastoral experience, Eric calls the church to return to the heart of Jesus’ message: loving God, loving people, and embodying the gospel in everyday life. Together, Alan and Eric talk about the church’s credibility crisis, the difference between reputation and reality, and why authentic discipleship is the truest form of rebranding. They also explore how believers can rebuild trust with their communities, discern truth in an age of false teaching, and create spaces of healing for those wounded by the church. Eric’s message is both prophetic and hopeful—a reminder that God still delights in renewing His people from the inside out. If you’ve ever felt discouraged by what the church has become, this conversation will rekindle your hope for what the church can be: a people who live the good news they proclaim. Dr. Eric Mason is founder and lead pastor of Epiphany Fellowship in Philadelphia and president of Thriving, an urban ministry training leaders locally and globally. He’s the author of Woke Church, Manhood Restored, and Urban Apologetics. As well as his latest book, Rebranding the Church. Connect with Alan on LinkedIn or learn more about Unhurried Living programs on their website. Learn about PACE: Certificate in Leadership and Soul Care Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

We Don't PLAY
Restaurant Food SEO: Uber Eats, Grubhub, DoorDash and OpenTable Marketing Tactical Strategies with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Dec 29, 2025 108:49


This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
Dr. Nashay Lowe: Navigating Human Conflict Management Corporately with Artificial Intelligence (AI)

We Don't PLAY

Play Episode Listen Later Dec 29, 2025 26:33


In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Employer Branding 2Go - Mehr Mitarbeiter gewinnen durch Copywriting und Storytelling
Folge 309: Reflexion & Ausblick: Mein persönlicher Jahresrückblick für 2025

Employer Branding 2Go - Mehr Mitarbeiter gewinnen durch Copywriting und Storytelling

Play Episode Listen Later Dec 28, 2025 9:33 Transcription Available


Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

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Happy Birthday, Favour Obasi-ike!

We Don't PLAY

Play Episode Listen Later Dec 27, 2025 1:42


Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Racism White Privilege In America
Rebranding of Civil Rights

Racism White Privilege In America

Play Episode Listen Later Dec 26, 2025 5:16 Transcription Available


Welcome to the Fortune Factor Podcast. Today, we delve into a fascinating and critical aspect of American legal history: the ongoing "legal rebranding" of civil rights. This isn't just about changing names; it's about how society, laws, and judicial interpretations have continuously reshaped our understanding and pursuit of equality."Become a supporter of this podcast: https://www.spreaker.com/podcast/racism-white-privilege-in-america--4473713/support.

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What Makes a High-Converting Website in 2026? AI SEO Marketing Masterclass with Favour Obasi-ike

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Play Episode Listen Later Dec 25, 2025 78:33


Merry Christmas Eve everyone!

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Merry Christmas!

We Don't PLAY

Play Episode Listen Later Dec 25, 2025 0:05


Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Screw it, Just Do it
The Real Work Behind a Venture Capital Rebrand

Screw it, Just Do it

Play Episode Listen Later Dec 25, 2025 11:40


Rebranding a company is rarely neat, and James Clark makes that clear in this conversation. He talks through the pressure of changing a long established name, the internal tension that came with it and the need to build something that reflects future ambition rather than past comfort. His breakdown of stakeholder alignment, intellectual coherence and disciplined decision making gives founders a practical view of how to manage identity change at scale. It is a calm and honest look at the work behind a brand that now represents a fast growing venture capital firm with global reach.Guest note:James Clark is the Marketing Director at Molten Ventures, known for leading one of the most complex rebrands in European venture capital.Key TakeawaysA rebrand must reflect where the organisation is going, not where it has been.Stakeholder alignment matters more than visual design.Intellectual coherence gives a brand long term strength.Risk is part of the process but it must be managed with structure and clarity.

BH Sales Kennel Kelp CTFO Changing The Future Outcome
From Christmas Carol to Business Insights: A Holistic Journey

BH Sales Kennel Kelp CTFO Changing The Future Outcome

Play Episode Listen Later Dec 24, 2025 10:13


Maine Mentor Moments: A New Chapter BeginsJoin Grandpa Bill in this special edition of the BH Sales Holistic Healing Hour as he unveils exciting changes and new beginnings. Discover the launch of "Maine Mentor Moments," a segment dedicated to business and life insights, and explore the world of astrology with the Energy Almanac. With a touch of nostalgia and a look towards the future, this episode promises to be both enlightening and heartwarming. Don't miss out on the surprises and wisdom shared in this festive season episode.A New Chapter: Launching Maine Mentor MomentsAs we approach the new year, exciting changes are on the horizon for the BH Sales Holistic Healing Hour. Hosted by the ever-engaging Grandpa Bill, this podcast is set to expand its reach and impact with the introduction of "Maine Mentor Moments." This new segment promises to deliver insightful discussions on business and life, all under the umbrella of holistic healing.Expanding HorizonsGrandpa Bill is not just changing the name of the show; he's also broadening its scope. With plans to welcome 12 new guests in 2026, alongside regular monthly contributors, the podcast is poised to offer a diverse range of perspectives and expertise. This expansion is part of a broader strategy to grow the audience and foster a community of like-minded individuals.A Festive SpiritIn this episode, Grandpa Bill shares his excitement for the upcoming changes with the enthusiasm of a kid at Christmas. He reflects on his journey of 13 years in podcasting, highlighting the show's evolution and the community it has built. As he prepares for the launch of "Maine Mentor Moments," Grandpa Bill invites listeners to join him on this new adventure.New Year, New Objectives: As we approach the new year, the focus is on keeping podcast overviews concise and impactful, aiming for around 10 minutes.Expanding the Audience: Plans are underway to utilize the YouTube channel to expand the audience, with a goal of welcoming 12 new guests in 2026.Rebranding and Growth: The show has been rebranded to the BH Sales Holistic Healing Hour, with segments like "Maine Mentor Moments" focusing on business and life insights.Community and Collaboration: The podcast emphasizes building a community of like-minded individuals and collaborating with small Maine-based businesses for global exposure.Consistency and Dedication: Celebrating 13 years of podcasting, with nine years of daily episodes, highlighting the commitment to providing valuable content.#PodcastingJourney,#Business Insights,#HolisticHealing,#MaineMentorMoments,#PodcastLife,#HealthAndWellness,#BusinessGrowth,

BH Sales Kennel Kelp CTFO Changing The Future Outcome
From Christmas Carol to Business Insights: A Holistic Journey

BH Sales Kennel Kelp CTFO Changing The Future Outcome

Play Episode Listen Later Dec 24, 2025 10:13


Join Grandpa Bill in this special edition of the BH Sales Holistic Healing Hour as he unveils exciting changes and new beginnings. Discover the launch of "Maine Mentor Moments," a segment dedicated to business and life insights, and explore the world of astrology with the Energy Almanac. With a touch of nostalgia and a look towards the future, this episode promises to be both enlightening and heartwarming. Don't miss out on the surprises and wisdom shared in this festive season episode!A New Chapter: Launching Maine Mentor MomentsAs we approach the new year, exciting changes are on the horizon for the BH Sales Holistic Healing Hour. Hosted by the ever-engaging Grandpa Bill, this podcast is set to expand its reach and impact with the introduction of "Maine Mentor Moments." This new segment promises to deliver insightful discussions on business and life, all under the umbrella of holistic healing.Expanding HorizonsGrandpa Bill is not just changing the name of the show; he's also broadening its scope. With plans to welcome 12 new guests in 2026, alongside regular monthly contributors, the podcast is poised to offer a diverse range of perspectives and expertise. This expansion is part of a broader strategy to grow the audience and foster a community of like-minded individuals.A Festive SpiritIn this episode, Grandpa Bill shares his excitement for the upcoming changes with the enthusiasm of a kid at Christmas. He reflects on his journey of 13 years in podcasting, highlighting the show's evolution and the community it has built. As he prepares for the launch of "Maine Mentor Moments," Grandpa Bill invites listeners to join him on this new adventure.Looking AheadThe podcast will continue to feature a mix of audio shows and videos, with a focus on health, wellness, and personal growth. As Grandpa Bill and his co-host Tam Veyu prepare for the final Energy Almanac show of the year, they are already looking forward to the opportunities and challenges that 2026 will bring.Join the JourneyWhether you're a long-time listener or new to the show, there's never been a better time to tune in. Subscribe to the BH Sales Holistic Healing Hour and be part of a community that values growth, learning, and holistic well-being. As Grandpa Bill says, "Make it a safe and productive day," and join us for the exciting journey ahead.

Summoning Insight
This Team's Rebranding Has Been A Nightmare... & League 2?!

Summoning Insight

Play Episode Listen Later Dec 23, 2025 214:34


Dive into this packed League of Legends talk show as Thorin and Nymaera break down the first looks at BLG and LNG in the Demacia Cup, BLG's new roster with Xun and Viper, and what it all might mean for the LPL 2025 season. They also explore how meta picks like Maokai jungle and Aphelios vs. Xayah are shaping early-game dynamics, team vibes, and playoff potential in China's top-tier League ecosystem.  Then the episode pivots hard into Europe: the controversial BDS → Shifters rebrand, its mocked logo and name, and a disastrous meme tweet that turned a flat launch into a PR crisis. The hosts discuss the broader decline of creative opportunities in the EU scene, the cancellation of the LEC's flagship podcast EUphoria, and why losing high-quality Riot-produced shoulder content hurts narrative building, talent, and fans across the ecosystem.  Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money! Go to https://RocketMoney.com/LFN today.  Head to https://DRINKAG1.com/SUMMONING you'll get the welcome kit, a Morning Person hat, a bottle of Vitamin D3+K2, a AG1 Flavor Sampler and you'll get to try their new sleep supplement AGZ for free.  Eat smart at https://FactorMeals.com/lfn50off and use code lfn50off to get 50% off your first box, plus Free Breakfast for 1 Year.  Sign up for your one-dollar-per-month trial and start selling today at https://SHOPIFY.com/summoning  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Hitstreak
Episode 218: Hope at Christmas - The 4th Annual Hitstreak Christmas Special w/ Pastor Josh Huisman

The Hitstreak

Play Episode Listen Later Dec 23, 2025 85:25


Episode 218 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Senior Pastor of Crosswalk Church & Host of Chase the Sunset, Pastor Josh Huisman!Episode in a Glance:In this episode of The Hitstreak, I get to sit down with 4-time guest, Pastor Josh Huisman, to discuss the joys and challenges of the Christmas season, the importance of community and support, and the significance of personal growth and giving. We reflect on our own Christmas traditions, the rebranding of Crosswalk Church, and the upcoming launch of the Chase the Sunset podcast. This episode emphasizes the need to fight for joy and the impact of sharing personal stories and experiences during the holiday season.Key Points:- Christmas can help uplift spirits during tough times.- Community support is vital for personal recovery and growth.- Traditions evoke nostalgia and bring families together.- The act of giving is central to the Christmas spirit.- Music and movies play a significant role in holiday celebrations.- Reflecting on the year helps in personal growth.- Rebranding a church can lead to new opportunities and challenges.About our guest: Josh Huisman is the pastor of Crosswalk Church in Brentwood, Tennessee, where he's passionate about helping people discover emotional, spiritual, and physical health through biblical truth and practical life application. With a background in ministry, leadership, and personal development, Josh has built a reputation for guiding individuals and families toward purpose, balance, and growth. In 2026, he's expanding that mission with the launch of Chase the Sunset, a new show designed to help people transform their lives and make the leap from where they are to where they dream to be. Each episode explores topics like goal-setting, spiritual growth, mindset, and daily discipline—all through the lens of faith and intentional living. Whether he's teaching from the pulpit, coaching through content, or leading conversations that spark change, Josh's goal remains the same: to inspire people to live with clarity, conviction, and courage. Subscribe to Chase the Sunset with Josh Huisman on YouTube and join a movement dedicated to growth—spiritually, mentally, and physically.Follow and contact:Instagram: @josh.huismanjoshhuisman.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Racism White Privilege In America
Rebranding of White Privilege

Racism White Privilege In America

Play Episode Listen Later Dec 23, 2025 4:49 Transcription Available


In the complex tapestry of 2025, a subtle yet profound shift is reshaping how we speak about fundamental societal structures. We are witnessing the emergence of a "new language of denial," a sophisticated rebranding of the very concept of privilege. This isn't just about changing words; it's about navigating intense legal pressures, political backlash, and a palpable cultural fatigue that has worn down the edges of candid discussion.Across corporate corridors, the familiar acronyms of Diversity, Equity, and Inclusion—DEI—are quietly giving way. Companies, facing scrutiny and a polarized environment, are opting for more "palatable" termsBecome a supporter of this podcast: https://www.spreaker.com/podcast/racism-white-privilege-in-america--4473713/support.

FAW Podcast
Im Gespräch mit Peter Kiefer

FAW Podcast

Play Episode Listen Later Dec 23, 2025 26:49 Transcription Available


Out of Home - für viele Werbungtreibende ist das synonym für Reichweite einerseits und Call to Action andererseits. Doch das letzte Massenmedium ist noch viel mehr: eine veritable Branding-Maschine. Markenaufbau in einer ansonsten fragmentierten Mediawelt ist ein Thema, das in der Branche gerade viel Echo erzeugt: Brauchen klassische Medien ein Re-Branding? Mit Peter Kiefer, Gründer und Geschäftsführer der Strategieberatung Punch, sprechen wir darüber, warum klassische Medien sich neu erfinden müssen und warum Out of Home im Brand Building eine viel größere Rolle spielen muss.

We Don't PLAY
Stewart Cohen: Cutting Through the Noise with Credibility & Building a Lasting Business

We Don't PLAY

Play Episode Listen Later Dec 22, 2025 26:19


In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

Game Changers for Government Contractors
Ep 402: Rebranding for Growth How to Attract Commercial Clients Without Destroying Your GovCon Brand

Game Changers for Government Contractors

Play Episode Listen Later Dec 22, 2025 23:58


If you think rebranding means “new logo, new website, done”… this episode will convince you otherwise. Michael sits down with Erica Dobbs, CEO of Dobson Solutions, to break down why a company with a strong reputation chose to rebrand and why timing matters when your business matures. Erica shares how her team shifted from speaking pure DoD language to building a more universal message that attracts commercial clients, without demolishing what they already built. They cover the research process, how long a real rebrand takes, why internal ownership beats outsourcing sometimes, and the three-part narrative they built to anchor the new brand: Think Partnership, Think Performance, Think Power. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession

We Don't PLAY
How to Write Catchy Titles (Meta), Descriptions, and High-Impact Headlines with Favour Obasi-ike [Step-by-step SEO Guide]

We Don't PLAY

Play Episode Listen Later Dec 19, 2025 51:28


How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Personal Injury Marketing Mastermind
374. Case Cost Crisis: How to Survive the PE Squeeze w/ Jon Walner

Personal Injury Marketing Mastermind

Play Episode Listen Later Dec 18, 2025 34:22


Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV's rise, a full rebrand from his father's household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he's seeing today — the PE squeeze, the real math behind auto, rebuilding intake to stay fast and calm, and why adding comp, probate, and matrimonial can create steadier cash flow when PI margins tighten. You'll learn: How private equity is changing auto PI economics, and why it's costing more to get these cases even as volume looks strong. Rebranding from a household-name TV firm to Walner Law: new name, number, colors, 100+ billboards, and the real risk of starting over. Building a low-stress intake floor that protects focus, speeds up sign-ups, and turns more calls into contracts. Expanding into comp, probate, and matrimonial to monetize existing demand and stabilize cash flow. If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Then & Now
Then & Now is Rebranding!

Then & Now

Play Episode Listen Later Dec 18, 2025 0:39


We are excited to announce that we will be relaunching in 2026 under a new name! Starting in January 2026, you can find us on your favorite podcast platform under our new name: Putting the Past to Work: The History-Policy Podcast at UCLA! We will continue interviewing historians and policy-makers and providing important historical contexts for the policy debates of today. Thank you for listening!

Calling All Detailers Podcast
Evan Dills on Rebranding, Hiring Employees & Scaling Pristine Auto Spa to a $100k Per Year Business

Calling All Detailers Podcast

Play Episode Listen Later Dec 18, 2025 24:17


In the 3rd episode of the "Calling All Detailers" Podcast, we sit down with Evan Dills, owner of Pristine Auto Spa (formerly Pristine Projects) in Springville, New York. Evan shares his inspiring journey from mobile detailing out of his mom's garage to owning a successful 4,000 square-foot shop with multiple employees. He discusses the challenges and triumphs of scaling a detailing business, including:

GHOSTWRITING USA
Rebranding the Narrative: Why Mangus Media Group is Ditching 'Ghostwriting' for True Authorial Partnership"

GHOSTWRITING USA

Play Episode Listen Later Dec 18, 2025 14:45


In this pivotal episode, host Jeffrey Allen Mangus pulls back the curtain on a major shift at Mangus Media Group: we've completely removed all references to "ghostwriting" from our branding, website, and services.Why the change? Because the old ghostwriting model no longer reflects what we actually do.We don't just write books for clients — we create them alongside you as true authorial partners. We co-develop your ideas, refine your voice, structure game-changing narratives, and build full-spectrum personal and professional brands through strategic content ecosystems that extend far beyond the book itself.Join us as we explore:The limitations and outdated perceptions of traditional ghostwritingHow authentic collaboration produces stronger, more impactful booksReal client examples of books that became launchpads for TED Talks, media appearances, and explosive audience growthWhat “authorial partnership” really means — and why it's the future of thought leadership contentIf you're an executive, entrepreneur, coach, or innovator with a message the world needs to hear, this episode will show you a better way to bring your book (and your brand) to life.Ready to stop hiding behind the page and start owning your story? Visit mangusmediagroup.com to book a no-pressure real conversation discovery call.Subscribe now so you don't miss future episodes on storytelling, memoir, branding, and turning big ideas into lasting legacies.#ThoughtLeadership #BookWriting #PersonalBranding #AuthorJourney #ContentStrategy

Harmony in the Home
338: Rebranding Your Parenting

Harmony in the Home

Play Episode Listen Later Dec 17, 2025 15:40


Do you ever want your kids to listen more? Today we will give very creative suggestions on how to make that happen easier.  Let me know your biggest takeaway. Also, feel free to go to www.herbalfacefood.com and use the coupon code Harmony20 for 20% off your first order to support the show. Subscribe on Apple! Subscribe on Android! Join my FREE parenting bootcamp! Let's Connect! Here's where you can find me: Learn more at https://www.coachingkelly.com. Find me on Instagram! Find me on Facebook!

Entreprendre dans la mode
[EXTRAIT] Le renouveau et le rebranding audacieux | Caroline Petit-Mason (Saint-Pères Paris)

Entreprendre dans la mode

Play Episode Listen Later Dec 17, 2025 19:31


The Fit Vegan Podcast
We're Officially Rebranding! (Here's Why) | The Forever Fit Podcast by Mavy Wellness Ep. #419

The Fit Vegan Podcast

Play Episode Listen Later Dec 17, 2025 56:36


We're Officially Rebranding! (Here's Why) | The Forever Fit Podcast by Mavy Wellness Ep. #419Want to lose your next 3–5 lbs the sustainable way? Join my free 6-day email series where I break down exactly how to structure your workouts, nutrition, and habits if you are a plant-based eater over 50.

The Smart Communications Podcast
Episode 201: How do you approach rebranding a 100 year old nonprofit?

The Smart Communications Podcast

Play Episode Listen Later Dec 16, 2025 19:37


Insights from a major nonprofit rebrand! Join Ally Dommu, director of service development, and Brad Drazen, vice president of communications and marketing at Greater Hartford Gives Foundation, as they unpack the motivations behind changing a 100-year-old foundation's name, the research and collaboration that guided the process, and what other organizations and foundations can learn when considering a rebrand.

a ModelersLife
Doehring and Triggs Part Two

a ModelersLife

Play Episode Listen Later Dec 15, 2025 91:23


It's part two of a vision for the new world with John Doehring and Riley Triggs. In its continuing quest to continue the NMRA's standing as the largest and best organization in model railroading, we invited two of it loveliest, handsomest and finest volunteers to help us understand what's in store for the future of the NMRA. Rebranding is at the forefront and some of the goals include, appealing to younger audiences by actively working to engage younger hobbyists. Also as with many organizations today, promoting diversity within the hobby is seen as a key element for further growth and success. But wait, there's more… Part of the rebranding includes a stronger online presence, with updated websites, social media, and digital platforms to connect with hobbyists. The future looks bright and this a great episode to understand the future of this great organization!!

Women Making Moves
Divesting From Norms w/ Megan Hamilton

Women Making Moves

Play Episode Listen Later Dec 14, 2025 45:26


Embracing Enchantment: From Corporate Struggles to Spiritual AwakeningIn this episode of Women Making Moves, host Amy Pons is joined by Megan Hamilton, a speaker, coach, and founder of Impact Witch. They discuss the journey from corporate life to discovering and embracing spiritual practices like tarot. Megan shares insights on trusting one's intuition, navigating toxic work environments, and the importance of following what feels right internally. They delve into how societal conditioning affects personal growth and how to deconstruct norms to find true alignment with one's purpose. Both Amy and Megan emphasize the value of embracing change, listening to one's inner truth, and creating a life that feels genuinely fulfilling.00:00 Introduction and Guest Welcome00:58 Personal Experiences with Energy and Spaces03:09 Corporate Life and Awakening06:08 Navigating Toxic Environments07:50 Permission to Change and Free Will12:58 Holiday Stress and Perfectionism19:45 Unsubscribing from Mainstream Norms22:12 Releasing Relationships with Love23:10 Questioning Archetypes in Tarot23:57 Creating Impact 3325:25 Rebranding to Impact Witch26:13 Trusting Your Intuition in Business27:31 Magic School and Intuition28:21 Science and Magic: Infinite Possibilities30:55 The Journey of Impact Witch34:21 Embracing Tarot and Spirituality40:24 Navigating Cosmic Changes44:06 Final Thoughts and EncouragementConnect with Megan via Impact Witch, @ImpactWitch on Instagram, Facebook, and TikTok or follow on LinkedIn.

@BEERISAC: CPS/ICS Security Podcast Playlist
How OT Managed Services Are Revolutionizing Industrial Cybersecurity

@BEERISAC: CPS/ICS Security Podcast Playlist

Play Episode Listen Later Dec 13, 2025 34:02


Podcast: Industrial Cybersecurity InsiderEpisode: How OT Managed Services Are Revolutionizing Industrial CybersecurityPub date: 2025-12-09Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationDino sits down with industrial automation and industrial cybersecurity expert Kevin Kumpf, fresh off the floor of Rockwell Automation Fair 2025. They discuss why OT managed services are finally becoming viable for manufacturing, the critical 80/20 split between people and technology challenges, and how the industry's "silver tsunami" of retiring talent is forcing a reckoning. Kevin shares insights on building unified platforms that can manage everything from 30-year-old paper tape systems to AI-powered smart factories, why IT's "patch now" mentality fails in OT environments, and how the DG 360 platform is delivering true cyber-physical convergence today - not tomorrow. They discuss the reality that most OT cybersecurity tools only discover 30% of plant assets, the importance of human-in-the-loop decision making, and why the OT ecosystem - not IT - must drive the managed services revolution. This is a must-listen for anyone struggling with the complexity of protecting and managing modern manufacturing facilities.Chapters:(00:00:00) - Introduction and Rockwell Automation Fair Recap(00:01:43) - The OT Managed Services Evolution and Rebranding(00:04:15) - The Three-Legged Stool: IT, OT, and OEMs(00:07:32) - Point Solutions vs. Unified Platforms in Manufacturing(00:10:45) - The DG 360 Vision: 360-Degree Plant Visibility(00:14:28) - The Silver Tsunami and Training Challenges(00:18:22) - Alert Fatigue and Actionable Intelligence(00:22:45) - Software Defined Automation and Legacy Systems(00:26:18) - Why OT Must Drive the Cybersecurity Conversation(00:30:35) - Real-Time Demo and Implementation ReadinessLinks And Resources:Kevin Kumpf on LinkedInWant to Sponsor an episode or be a Guest? Reach out here.Industrial Cybersecurity Insider on LinkedInCybersecurity & Digital Safety on LinkedInBW Design Group CybersecurityDino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Industrial Cybersecurity Insider, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

KPL Podcast
KPL Podcast December 2025 Week 2 with Special Guest Annalee Newitz

KPL Podcast

Play Episode Listen Later Dec 12, 2025 41:46


 This week on the KPL Podcast, we spoke with author Annalee Newitz about Automatic Noodle, their inventive new novel. Set in a future California where robots have won their freedom, the story follows a group of food-service bots in a deserted ghost kitchen who seize control of their old delivery app account. Rebranding themselves as a neighborhood lunch spot, they whip up some of the best hand-pulled noodles in San Francisco. But their success hits a snag when a mysterious force begins review-bombing their page with fake “bad service” reports.Author Recommendations:1. The Keeper of Magical Things by Julie Leong 2. What we are Seeking by Cameron Reed (April 2026)3. News for all the people: the epic story of race and the American media by Juan Gonzalez

Dr. Marianne-Land: An Eating Disorder Recovery Podcast
TikTok Is Rebranding Diet Culture: The Urgent Harm Behind “Anti-Bloat” & Glow-Up Trends

Dr. Marianne-Land: An Eating Disorder Recovery Podcast

Play Episode Listen Later Dec 10, 2025 14:40


TikTok reshapes the way people talk about bodies, beauty, and wellness. What looks like gentle self care often hides restrictive eating patterns, thinness pressure, and aesthetic rules that reward shrinking. In this episode, Dr. Marianne Miller explores how TikTok rebrands diet culture by disguising restriction inside trends like “anti bloat,” “glow up,” “clean girl body,” and “body recomposition.” Dr. Marianne explains why these trends spread quickly, why they create a strong pull for people with eating disorders, and why neurodivergent viewers may feel especially drawn to routines that promise control or calm. She describes how glow up narratives romanticize disappearance and how thinness becomes a transformation story. You will learn how to identify coded diet language and how to stay grounded while moving through online spaces that promote harmful messaging. What You Will Learn in This Episode 1. How TikTok Rebrands Diet Culture Dr. Marianne explains how “anti bloat” routines and glow up challenges present restriction as wellness. She highlights how these messages look soft and soothing even though they pressure people to shrink and control their bodies. 2. How Coded Restriction Language Shows Up Online You will learn how creators use soothing audio, soft visuals, and vague terms to disguise patterns that mirror disordered eating. Dr. Marianne names the phrases that quietly promote thinness. 3. Why Neurodivergent Viewers and People With Eating Disorders Feel Drawn In Structured routines and visuals can feel comforting or predictable. Dr. Marianne describes how this pull can feel stronger for neurodivergent listeners or anyone living with long-term food struggles. 4. How Glow-Up Culture Romanticizes Shrinking Dr. Marianne explores how glow up narratives frame thinness as success, transformation, or emotional strength. These stories reward disappearance and pressure people to strive for smaller bodies. 5. Intersectionality and Harmful Messaging Dr. Marianne names the ways thinness aesthetics reinforce cultural pressures for people in larger bodies, people of color, neurodivergent individuals, transgender and nonbinary people, and anyone who already experiences scrutiny or marginalization. 6. How to Strengthen Your Relationship With TikTok You will learn practical strategies to identify harmful patterns, curate your feed, follow body liberation voices, and stay centered in your own needs while using the platform. Content Caution This episode includes discussion of thinness trends, restrictive routines, and coded dieting messages on TikTok. If you feel overwhelmed or activated, please pause and return when you feel grounded. Who This Episode Supports This episode supports: • people recovering from eating disorders • neurodivergent listeners who feel drawn to routines or calming visuals • people in larger bodies who feel erased by glow up narratives • trauma survivors who feel pulled toward control-based content • clinicians, parents, and helpers who want to understand the pressures their clients or teens face online • anyone curious about how diet culture hides inside wellness language Resources Listeners may find support through: • body liberation and fat liberation educators • research on social media and disordered eating • neurodivergent-affirming eating disorder resources • trauma-informed recovery frameworks Related Episode SkinnyTok & Anorexia: How Harmful Trends Thrive Despite TikTok's Ban with Jen Tomei @askjenup on Apple and Spotify. Work With Dr. Marianne Miller Learn more about therapy, coaching, binge eating support, ARFID resources, and upcoming clinician trainings at drmariannemiller.com. Explore the blog, podcast show notes, and all available offerings.

Integrate & Ignite Podcast
How Marketers Avoid Costly Rebrand Mistakes With Smarter Brand Repositioning, feat. Kathryn Vargas

Integrate & Ignite Podcast

Play Episode Listen Later Dec 9, 2025 35:57


Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:39 Rebranding vs. Repositioning Insights07:24 Strengthening Position for Market Leadership11:25 Backbase's US Market Struggles12:33 "New Coke Campaign Failure"16:31 Customer Insights Drive Success21:34 Customer Insights Revive Business Relationships24:06 Listening to Customers' Pain Points26:24 "Repositioning Goals and Alignment"29:57 Expanding Tacos Through Testing33:06 Rapid Promotion Rollout Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

The Art of Branding
The Anti-Traditional Agency Pivot | Taylor Wilson

The Art of Branding

Play Episode Listen Later Dec 9, 2025 59:49


Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable.She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was breaking.So she repositioned Creative Shizzle to work like Netflix. Monthly subscription. Get what you need. No massive proposals. No six-figure commitments required.The transition wasn't smooth. Revenue forecasting was a nightmare. She invested in marketing way too late. She had to learn to say no to business that didn't fit.But now? She's scaling faster, landing clients easier, and serving lean marketing teams who need full creative support without the agency overhead.This one is perfect for business owners who are thinking about their operational models in a rapidly changing market.-Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠⁠.-04:05 Launching Creative Shizzle and Initial Challenges06:32 Scaling and Rebranding to Creative Shizzle15:56 Communicating the Change to Clients21:42 Aligning Sales Processes with New Positioning26:05 Market Response and Unexpected Challenges32:55 Inbound vs. Outbound Sales Strategies40:06 Launching a Creative Platform51:25 The Future of Design Services-5 episodes to binge on:⁠⁠⁠⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠ with Nicole Downer⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠Repositioning Without Losing Customers ⁠⁠with Amy Heidersbach & Melissa Eaton-Reach out to guest speaker | Taylor Wilson: ⁠Taylor on LinkedIn | Taylor on Instagram | Creative Shizzle on Instagram | Creative Shizzle on LinkedIn Follow Beatrice Gutknecht:⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠Produced by ⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick

Life After Medicine
Why I'm Rebranding the Podcast (Again) and the vision for the $100K healer

Life After Medicine

Play Episode Listen Later Dec 8, 2025 12:42


I literally just changed the podcast. I can't do it again. Can I? As much as I'd love to resist this change for the sake of consistency. For the sake of not looking like a flake. I have to follow the aliveness in my business. Even though I was scared to change the podcast again, so soon after rebranding to the spiritually ambitious, I decided to go for it.In this episode, I'm sharing exactly why I'm rebranding the podcast to The $100K Healer — even after already making a big shift this year. If you've ever felt like you can't keep up with your own growth, this episode will hit home. You'll learn:* The story behind the new name, what it represents, and why it matters now* How to recognize when your business is out of alignment — and what to do about it* What's ahead for the podcast and how it will support your six-figure healing business journeyTune in now to hear the vision behind The $100K Healer and why it's not just a name change — it's a mission. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit spirituallyambitious.substack.com/subscribe

Yoga Biz Camp with Michael Jay
From Lineage to Leadership: Vani's Journey Purchasing a Legacy Yoga Studio

Yoga Biz Camp with Michael Jay

Play Episode Listen Later Dec 8, 2025 58:44


Text me Your email for my Booking Link“If you get irritated with every little scratch, how are you going to cross the jungle?” – VaniIn this episode I'm sitting down with someone incredibly special — one of my long-time coaching clients and a true Yoga Studio success story, Vani Shukla, owner of Yoga Spirit Studios in Adelaide, Australia.I've worked with Vani for over three and a half years, and I've watched her go from navigating the chaos of buying a legacy studio after COVID… to becoming a confident, grounded studio leader with a brand, schedule, team, and community that finally aligns with who she really is.If you're a teacher dreaming of owning a Yoga Studio — or you've taken over an existing one and you're still figuring out how to make it yours — Vani's journey is going to feel honest, relatable, and incredibly inspiring. I'm so excited to share her story with you.We cover:– Yoga as part of daily life growing up in India– Four years of formal yoga + yoga therapy study before she ever taught– Moving to Australia and the “meant to be” moment she found Yoga Spirit– What it's really like to buy an existing Yoga Studio post-COVID– Team dynamics, member expectations, and making bold decisions– Rebranding slowly and intentionally once the foundations were strong– Balancing traditional lineage with a modern Western yoga market– How mentoring helped Vani gain clarity, confidence, and directionLinks Mentioned:Yoga Spirit Studios – Adelaideand 2026 India Yoga & Ayurveda Retreatshttps://www.yogaspirit.com.auYoga Spirit on Instagramhttps://www.instagram.com/yogaspiritadelaideVani's personal Instagramhttps://www.instagram.com/yogasadhanawithvaniConnect with Michael / Yoga Biz ChampFree strategy call for Yoga Studio Owners

AIR JORDAN: A FOOD PODCAST
The Q&A: New Restaurants, 2025 Best & Worst, Pod Rebranding, Michelin Steak, Grapes & Gripes

AIR JORDAN: A FOOD PODCAST

Play Episode Listen Later Dec 5, 2025 67:45


Plus lots of booze talk including holiday gifting, Max & Helen's wait times and other diner options, a short Little Fish review, decanting bubbles, a Chinese LA Christmas, the perfect restaurant reservation time, Jordan's top 3 Grateful Dead shows, food text threads, not cutting pizza, New Orleans and New York are on the horizon, and Thanksgiving reviews.

Beer Branding Trends
101 - Q&A: Rebrand for new markets? Templates vs. custom art? Keep (or fire) your OG designer? Plus, tangents!

Beer Branding Trends

Play Episode Listen Later Dec 2, 2025 31:57


Points of discussion:Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough?Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition?Q4: How do you determine when a system like Left Field's templated approach makes sense, versus something more customized and illustration-driven like NoDa's?Q5: You mentioned that a rebrand usually isn't the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case?Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio?Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what's already there?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

How'd I Get Here Podcast
Hunni Ellis, Love & Truth, Rebranding, Parenting & More! | How'd I Get Here Podcast

How'd I Get Here Podcast

Play Episode Listen Later Dec 1, 2025 87:56


In this weeks episode we sit down with genre-bending lyrical rapper and storyteller Hunni Ellis for a raw conversation that blends artistry, personal growth, and real-life responsibility. Hunni opens up about the evolution of her sound and the inspiration behind her latest music, sharing how her creative process has shifted from chasing perfection to embracing honesty, risk, and experimentation.A major theme of the episode is vulnerability in music—how Hunni learned to get comfortable telling the truth in her lyrics, even when it felt uncomfortable or exposed. She talks about vulnerability not as weakness, but as a skill she's learned to practice, one that's allowed him to connect more deeply with fans and with himself.We also dive into parenting, as Hunni reflects on the challenges and joys of raising children while navigating the pressures of a music career. She tells stories through her rhymes and gives parenting advice as well. Throughout the episode, Hunni offers insights on discipline, creativity, consistency, taking risks, and the importance of surrounding yourself with people who push you to grow. It's a conversation full of wisdom, humor, and heartfelt moments—perfect for anyone striving to evolve while staying true to who they are.

303Endurance Podcast
#517 Marathon Pacing, Mindset Hacks & Mobility

303Endurance Podcast

Play Episode Listen Later Nov 29, 2025 63:07


In this Thanksgiving weekend episode, we dive into how to pace your best marathon, explore the Get Gritty Tip: Rewrite the Code for upgrading your mental game, and share the Workout of the Week: CARs for Mobility to keep your joints healthy. Plus, don't miss our fun segment, The Leftovers Gauntlet, where triathlon meets holiday chaos! Sponsored by Grit2Greatness Endurance Coaching and Vespa Power—helping you train smarter and fuel better.TriDot Pool School CS 2/28-3/1Link - TPS @ Colorado Springs CO- February 28-March1-Pool School2026 Ambassador ApplicationsGrit2Greatness is accepting applications for our 2026 Ambassador program.Apply here - https://forms.gle/mQjPbyzjAmmBhM6m9Grit2Greatness Community MeetingDecember 2 at 6pm MT / 8pm ETLInk - https://us06web.zoom.us/j/88236680492?jst=5Grit2Greatness Webinar - Greatness Is a Habit: How to Build Yours in 2026December 16 at 6pm MT / 8pm ETLInk - https://us06web.zoom.us/j/83084039210Grit2Greatness Strava Club - Join Us!Live Now!LInk - Club | Grit2Greatness Endurance on StravaGrit2Greatness Velocity Cycling Subscriptions!We're thrilled to announce the launch of our G2G Velocity Studio—your new home for cycling workouts and skill instruction. Velocity isn't just about riding indoors; it's about elevating your performance with cutting-edge training and expert coaching. Here's what you can expect:Rebranding 303 to Grit2Greatness Endurance PodcastNew Video Podcast on YouTube Channel - Grit2Greatness Endurance - YouTubeApple Podcast - https://podcasts.apple.com/us/podcast/grit2greatness-endurance/id1508563057Ask A Coach Sponsor: G2G EnduranceHey team, let's talk about smart training. Grit2Greatness Endurance Coaching has teamed up with Predictive Fitness to help you train with precision, purpose, and progress. From effortless onboarding to personalized plans and deep-dive analytics—you'll know exactly how to improve. Try it FREE, then keep building for $14.99/month. Check out the sign-up links in the show notes and start your smarter training journey today!Website - Grit2Greatness Endurance CoachingFacebook - @grit2greatnessenduranceInstagram - @grit2greatness_enduranceHome of Vespa Power Products | Optimizing Your Fat MetabolismUse discount code - 303endurance20#Grit2GreatnessEndurance #Grit2Greatness #CoachingTips #AskACoach #TriathlonCoach #TriathlonPodcast #303Endurance #TriDot #EnduranceAthlete #SwimBikeRun #GetGritty #TriathlonTraining #CyclingLife #RunningCommunity #TheUnforgivingHours

Your Move with Andy Stanley Podcast
Investigating Jesus, Part 5 - "Rebranding"

Your Move with Andy Stanley Podcast

Play Episode Listen Later Nov 28, 2025 28:22


It’s easy to look at someone and write them off as bad or wrong simply because they are different. But when we do this, we actually put something on ourselves that doesn’t look good on anybody. Support Your Move with a tax-deductible gift: http://yourmove.is/give/ Get conversation starters based on this episode: https://bit.ly/3yr7AdR Sign up for exclusive email content every month: https://bit.ly/32SQKoE Find more episodes and other free resources on our website: yourmove.is Check us out on Instagram https://bit.ly/3DZ2q96 See omnystudio.com/listener for privacy information.

Epiphany Fellowship Sermons
Rebranding Church Leadership | Dr Eric Mason | 11-16-2025

Epiphany Fellowship Sermons

Play Episode Listen Later Nov 16, 2025 49:43


Rebranding Church Leadership | Dr Eric Mason | 11-16-2025

The Sister Circle Podcast
#553 – Rebranding the Church with Dr. Eric Mason

The Sister Circle Podcast

Play Episode Listen Later Nov 12, 2025 56:05


If you've ever wrestled with the messiness of church life, questioned what it means to belong to a community of believers, or wondered why the church's reputation seems so fractured, this conversation with my longtime friend Dr. Eric Mason will speak straight to your heart. Dr. Mason is the founding pastor of Epiphany [...]