The official podcast for the Social Media Strategies Summit. Devoted to highlighting real-world case studies from the top brands & universities so that you can implement these proven methods to grow your business.
Liz Gross is the Market Insights Manager for Great Lakes Higher Education Co. She explains what social listening is and why universities should be using it on their campuses to gain crucial insights.
Bill Zimmerman from Penn State University sits down with us to preview his upcoming presentation in Boston focused on how universities can use mascot social accounts to generate school spirit.
This is an interview from with James Chong from Tom's at our #SMSSummit in Chicago. We talk about how Tom's approaches paid Facebook advertising to drive measurable sales to targeted audiences.
Jemalyn Griffin is the Assistant Director of Content & Program Marketing at Harvard University. She explains how Harvard uses content to reach non-traditional students who work full-time.
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