Podcasts about Bill Zimmerman

Femi Abebefe & producer Bill Zimmerman discuss today's top headlines, including the Florida Panthers advancing to their third straight Stanley Cup. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's headlines, including Shohei Ohtani's run to repeat as NL MVP. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss today's latest sports headlines, including Anthony Edwards performance in Game 4 of the Western Conference Finals. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest headlines, including the NFL's vote on the tush push and Caitlin Clark's historic feat! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest headlines, including the latest around flag football potentially being added to the Olympics. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's headlines, including the betting markets for Pacers vs. Knicks in the Eastern Conference Finals. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman dive into today's latest headlines, including Minnesota's win over Golden State in the NBA Playoffs. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including the news surrounding Stephen Curry's hamstring injury. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss today's latest headlines, including the Dallas Mavericks winning the NBA Draft Lottery. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including tonight's Timberwolves-Warriors Game 2. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman dive into today's headlines, including Steph Curry's injury against Minnesota in Game 1. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including Jrue Holiday's return to the Boston Celtics lineup. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss today's latest headlines, including last night's NHL Playoff results. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe and producer Bill Zimmerman hit on today's latest sports headlines. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including the Lightning's collapse against the Panthers last night. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including Damian Lillard tearing his Achillies against the Pacers last night. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Send us a textIn this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.Tune in to learn more!Our Guest:Our episode guest is Bill Zimmerman, a professor in the College of Communications at Penn State University. With a background in journalism and public relations, he recently authored a textbook on the creator economy. His academic work focuses on preparing students for the evolving landscape of influencer marketing, content creation, and digital media strategy.Five things you'll learn from this episode:1. Why brands must understand the difference between influencers and content creators2. The power of evaluating creators' niche audiences instead of just follower count3. Why trust, disclosure, and transparency are crucial in influencer partnerships4. How to build an effective creator brief and why it matters for brand alignment5. Tools and trends shaping the future of influencer marketing and PR educationQuotables“Trust is the currency of the creator economy. It must be earned and maintained.” — @BillZimmerman“A million followers doesn't mean a million buyers. Engagement matters more.” — @BillZimmerman“Creators are trusted more than institutions because they deliver real talk and transparency.” — @BillZimmerman“You hire a creator for their voice. Over-directing the message kills authenticity.” — @JasonMudd9“Disclosure isn't optional. It's ethical, smart, and legally required.” — @JasonMudd9“The creator brief is quickly becoming the backbone of successful campaigns.” — @BillZimmermanIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Bill ZimmermanBill Zimmerman is an assistant teaching professor at Penn State University's College of Communications. He brings a wealth of experience from his previous roles as a newspaper reporter and PR professional. Bill holds a bachelor's degree from Indiana University of Pennsylvania and another in higher education from Penn State, along with accreditation in public relations.A thought leader in the evolving world of digital media and PR education, Bill authored a textbook on the creator economy and is launching a content creator certificate program at Penn State. His work is helping shape how future PR and marketing professionals approach influencer strategy, creator partnerships, and audience trust in the digital age.Guest's contact info and resources:Bill Zimmerman on LinkedInUnderstanding the Creator Economy: Making Digital Media Work for YouAdditional Resources:Influential.coSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Femi Abebefe & producer Bill Zimmerman hit on today's headlines, including the latest around today's NFL Draft. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss today's latest headlines, including the anonymous quote about Colorado QB Sheduer Sanders. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe and producer Bill Zimmerman hit on today's headlines, including the latest NFL Draft rumors. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss the today's top stories, including the Saints draft odds, tonight's NBA bets and more NFL draft news! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast! In this episode, we're joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thrive as ethical, strategic digital creators. We talk about how education is adapting to the rise of the creator economy, the myths of virality, AI's role in content creation, and what it means to be a “creator middle class.” This is a must-listen for brands, marketers, and aspiring creators alike.

Femi Abebefe & producer Bill Zimmerman hit on today's headlines, including all of the latest from Augusta. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports betting headlines, including Luka Doncic's return to Dallas. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including UConn winning the Women's College Basketball Championship. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports betting headlines, including Cooper Flagg winning AP Player of the Year. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman dive into today's latest sports betting headlines, including Joe Milton getting traded to the Dallas Cowboys. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest headlines, including the Dodgers undefeated start to the season. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including the Memphis Grizzlies firing Taylor Jenkins as Head Coach. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Nick Kostos & Femi Abebefe continue discussing which sports media figures could beat LeBron James in a fight. Bill Zimmerman gives his sports update as Chris Russo. Plus, the guys dive into last night's NBA results. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss today's sports betting headlines, including the latest surrounding the Round of 16 games. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman dive into today's latest headlines, including Stefon Diggs signing with the New England Patriots. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & PJ Glasser break down the Baltimore Orioles chances of winning the AL East this season. Plus, producer Bill Zimmerman joins the show to read the results of today's poll question. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports betting headlines, including Dan Hurley's comments following UConn's loss to Florida. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe and producer Bill Zimmerman hit on today's latest sports headlines, including the latest surrounding Aaron Rodgers' free agency. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including Florida being the NEW betting favorite at BetMGM. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports headlines, including LeBron James' injury. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe and producer Bill Zimmerman discuss today's latest headlines, including Joey Bosa signing with the Buffalo Bills. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest headlines, including Maxx Crosby resigning with the Raiders. Plus, the guys react to the Bears trading for Joe Thuney and Jonah Jackson. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

It's the Femi & Friends hour! Femi Abebefe opens the show with his thoughts on Sam Darnold's next tea. Femi & producer Bill Zimmerman hit on today's latest headlines. Plus, Femi gives out his best bets for tonight. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe and producer Bill Zimmerman discuss today's latest sports betting headlines, including Kyrie Irving's injury and Saquon Barkley's next contract. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman hit on today's latest sports betting headlines, including the Bengals franchise tagging Tee Higgins. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi, PJ and Tyler Morales dive into the live odds for the Cognizant Classic. Plus, Bill Zimmerman joins the show to discuss today's social question. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss the latest NFL headlines, including the Chiefs franchise tagging Trey Smith. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

It's the Femi & Friends hour! Femi Abebefe recaps the Lakers win against the Mavericks. Femi and Bill Zimmerman hit on today's latest headlines, including the rumors surrounding Anthony Richardson. Plus, Femi gives out his best bets for tonight! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss today's latest NFL Headlines, including Colts GM Chris Ballard saying they will have an open competition at quarterback this offseason. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss the latest sports headlines from today, including Kirk Cousins possibly returning to Atlanta. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss the latest sports headlines, including the latest surrounding Matthew Stafford trade rumors. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Femi Abebefe & producer Bill Zimmerman discuss today's latest sports headlines. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Doug Kezirian, Josina Anderson & Scott Graham joins Nick and Femi! Plus, producer Bill Zimmerman shares the story of his 6 hour travel delay heading to New Orleans. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices