Podcast appearances and mentions of liz gross

How can risk managers in higher education get a better understanding of how real-time perceptions of their institution by students, faculty, staff, and the public at large can inform their work? In this episode, we'll hear from Liz Gross, CEO of Campus Sonar and Rebecca Rapp, General Counsel and Chief Privacy Officer of Ascendium talk about three areas of risk where the concept of social intelligence can be another source of information when making assessments: workforce and employer reputation; overall institutional reputation or brand health; and high-publicity crises.Campus SonarLiz GrossRebecca RappRebuilding Public Trust in Higher EducationConnect with URMIA & URMIA with your network-Share /Tag in Social Media @urmianetwork-Not a member? Join ->www.urmia.org/join-Email | contactus@urmia.org Give URMIA Matters a boost:-Give the podcast a 5 star rating-Share the podcast - click that button!-Follow on your podcast platform - don't miss an episode!Thanks for listening to URMIA Matters!

#120 Liz Gross is a force!   She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education.    Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social listening in higher ed. And they do this at scale.    Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It's like a 24/7 focus group – all in real-time. Super impressive.    Given our love of higher ed marketing here on the pod, we had to have her on.    And In this episode, we cover:    ✅ Her path into marketing  ✅ The state of higher ed – the 3,000-foot level ✅ The state of marketing in higher ed ✅ Campus Sonar what they do – and how they are helping colleges and universities ✅ How her agency is using AI ✅ How she finds new business for the agency You're going to love it.    To get in touch with Liz at Campus Sonar: https://www.campussonar.com/ You can find her on LinkedIn: https://www.linkedin.com/in/lizgross/ Or on X at: @lizgross144   If you want more about the higher ed space. Episode #119 with Eric Hazen is awesome.      ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Connect with Pat at: pmcgovern@ascedia.com  

The conversation about social media and employer branding continues with a look at social intelligence. Like potential students, higher ed job seekers are investigating campuses while current employees are using social media to promote their work, discuss what's happening at their institutions, and more. There are also those online users who are voicing their opinions about campuses where they used to work. However, too many administrations are unaware of how this online activity impacts their employer brands. Liz Gross visited “I Wanna Work There!” to chat about social intelligence, and she gave tips that any college or university can use for great employer branding.Here are your takeaways for episode 21:You'll learn what social intelligence is and how it is used in higher ed.You will hear about what faculty and staff are talking about on social media.Finally, you get an idea of how higher ed job seekers, especially Generation Z and marginalized , are using social media and other online platforms to investigate the quality of the employee experience on campuses.Guest Name: Liz GrossGuest Social: https://www.linkedin.com/in/lizgross/Guest Bio: Liz Gross is the founder and CEO of Campus Sonar, which partners with higher education focused leadership teams to guide research-led transformation grounded in social intelligence. She is an award-winning speaker, author, and strategist with 20 years' experience in higher ed and strategic social listening programs. LIz received a Ph.D. in Leadership for the advancement of learning and service in higher education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point. - - - -Connect With Our Host:Eddie Francishttps://www.linkedin.com/in/eddiefrancis/https://twitter.com/eddiefrancisAbout The Enrollify Podcast Network:I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Confessions of a Higher Ed Social Media Manager and Talking Tactics. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode of The Pulse, Mallory catches up with Liz Gross live from Campus Sonar at the ASU GSV AIR Show in San Diego. Liz shares her measured insights on the integration and implications of AI in higher education, emphasizing the importance of ethical practices and maintaining the human element in academia. Whether you're skeptical about AI or diving headlong into its potential, this discussion will provide a balanced perspective on how AI can serve as a valuable assistant rather than a replacement in educational settings.Guest Name: Liz Gross, founder and CEO of Campus SonarGuest Bio: Liz Gross is an award-winning speaker, author, and strategist with 20 years' experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point.Guest Social: LinkedInX/TwitterWebsite - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism. This work, however, requires the commitment of many more across campus. Takeaways from this episode include:How anti-racism is different from being “not racist”Steps leaders can take to bring an anti-racist approach to their organizationHow white people can – and need to be – engaged in this across campusWays to recruit and retain staff from marginalized communitiesBoth Liz and Jaime acknowledge that, as two white women, they likely get things wrong and they apologize in advance for any harm they may cause in this conversation.About Confessions of a Higher Ed CMO​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Bio courtesy of CampusSonar.com Founder and CEO Liz specializes in creating entrepreneurial social media strategies in higher education and has a passion for empowering others, which she brings to colleges and universities as the founder and CEO of Campus Sonar. Liz is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook's 2019 GRIT Future List. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, and others; and is the author of two indispensable guides for higher ed: The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses. Liz has more than 15 years' experience in higher education, spanning the private and public sector (including the University of Wisconsin campuses in Milwaukee and Waukesha). Since 2013, she's focused on driving social listening forward as a source of business intelligence in higher education. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point. Follow/Connect with Liz: Twitter (@lizgross144) LinkedIn Follow Campus Sonar: Twitter (@campussonar) Facebook Instagram LinkedIn --- Send in a voice message: https://anchor.fm/personsofinterest/message

Institutions have the best intentions to create a thoughtful and thorough admissions process. However, between the deadlines, documents, events, meetings, travel, etc., the college search process can become unwieldy for prospective students and their families.Dr. Liz Gross from Campus Sonar and Dayana Kibilds from Ologie discuss how institutions can identify and remedy the pain points in the Admissions process for prospective students and families. 

Join us to hear Liz Gross's fascinating story about her transition from Res Life to marketing and ultimately to creating her own role at Campus Sonar, a social listening company. So inspiring!

Join us to hear Liz Gross's fascinating story about her transition from Res Life to marketing and ultimately to creating her own role at Campus Sonar, a social listening company. So inspiring!

Liz Gross, Founder & CEO of Campus Sonar, and the author of The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses, kicks off Season 5 of The ALP with an episode loaded with great advice about leadership and entrepreneurship, including the importance of a clear work philosophy, learning organizations, compensation strategies, and equity ... also on why one can do great things in 40(ish) hours a week. Rapid DescentWalkout song:  Like a Girl by LizzoBest recent read: Temperance Brennan Series Kathy Reichs and The Fifth Discipline: The Art & Practice of The Learning Organization by Peter Senge Eager to read next: Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants by Robin Wall KimmererPodcast: WorkLife with Adam Grant also How I Built This with Guy Raz plays prominently in this episode.Favorite thing to make in the kitchen: Bone broth.What she uses to take and keep notes: Clever Fox daily planner. Memorable bit of advice: "Never be so polite that you forget your power, but never wield such power that you forget to be polite." —Taylor SwiftBucket list: "Raise chickens"Theme music arranged by Ryan Anselment.

On the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she has ruminated on for years, and turned it into a free ebook titled “Fundamentals of Social Media Strategy: A Guide for College Campuses.” Joining her are Anice Barbosa, Digital Marketing Specialist of Wheaton College and AJ Lopez III Assistant Director for Digital Marketing and Social Media of Midwestern State University, who share their best practices, their common challenges, and solutions.

Meet Liz Gross — Founder and CEO of Campus Sonar, the first and only social listening agency dedicated to higher ed.If you were to ask Liz in high school what she wanted to be, she would probably have said a “youth pastor” or “a pastor's wife,” but certainly not “an entrepreneur.” And yet, from an early age, Liz had an eye for opportunity.Liz's father was a builder, and every year the homes he built were featured in Wisconsin's Parade of Homes. One year, while still in grade school, Liz attended the event with her dad and noticed how long people had to wait in line before viewing one of the homes. I bet these people could use some lemonade, she thought...and her first enterprise was born. Liz is an award-winning speaker, author, and strategist and calls herself a “higher ed lifer.” She worked as a program outreach coordinator at the University of Wisconsin for several years before starting her career in social media at Ascendium (formerly Great Lakes Higher Education Corporation), which ultimately paved the way for Campus Sonar to be born. Tune in to hear the compelling story of how a senior in college, who was about to become a staffer for the college ministry organization, Campus Crusade for Christ, made a last-minute decision to do something entirely different and, eventually, became one of the most trustworthy voices in higher education today.Learn more about this episode and about our sponsors in our show notes.

Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more. Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed.  She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Social Media Strategy: A Guide for College Campuses.

Dr. Liz Gross, CEO at Campus Sonar joined the podcast to talk about how social listening can be utilized beyond mere brand monitoring exercises, including sophisticated programmatic research.

On the Season 1 finale, Eric welcomes Liz Gross (CEO of Campus Sonar), Kayla Hersperger (Slippery Rock University), Anice Barbosa (Wheaton College), and Erika Fields (Carnegie Dartlet) to talk higher education social media trends. • Balancing and prioritizing social platform presence • Leveraging TiKTok and/or Reddit for higher education marketing • Facebook myths and opportunities • Predictions for social media in 2021

Liz Gross joins us on this third episode of Thought Feeder to discuss Campus Sonar's COVID-19 Social Media Briefings for higher education. Be sure to visit Campus Sonar for more great insight.

In the Enrollment Insights Podcast you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes. In this episode we talk to Liz Gross, CEO of Campus Sonar about social listening and how to use it to help build authentic enrollment marketing. Show notes are available on the Enrollment Insights Blog at niche.bz/insights.

On this episode, Katie is joined by two guests: Dr. Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is Liz’s passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives. Segment 1: Social Listening [00:00-11:24] In this first segment, Liz and Amber define social listening. In this segment, the following resources are mentioned: Campus Sonar Segment 2: Research Skills for Social Listening [11:25-22:38] In segment two, Amber and Liz discuss the research skills that are needed for social listening. In this segment, the following resources are mentioned: Sandall, A. (2017, November 21). Psst: Students tell the internet (not you) why they drop out [blog post]. Retrieved from http://blog.campussonar.com/blog/why-they-drop-out Segment 3: Examples of Social Listening Research [22:39-35:29] In segment three, Liz and Amber share some examples of their work in social listening. In this segment, the following resources are mentioned: Brandwatch Find reports, case studies, and more on the Campus Sonar resources page To share feedback about this podcast episode, ask questions that could be featured in a future episode, or to share research-related resources, contact the “Research in Action” podcast: Twitter: @RIA_podcast or #RIA_podcast Email: riapodcast@oregonstate.edu Voicemail: 541-737-1111 If you listen to the podcast via iTunes, please consider leaving us a review. The views expressed by guests on the Research in Action podcast do not necessarily represent the views of Oregon State University Ecampus or Oregon State University.

Have a few minutes? Enjoy the first of our Seconds (Extra Helpings from the 31Minutes Vault). Liz Gross explains why Listen Up is not your average EDU conference. 

This month we talk with Liz Gross, founder and CEO of Campus Sonar, about her company’s tailored and human approach to the field of social listening. Liz breaks down what social listening truly is, what it is not, and how it can be used in higher education (or any enterprise.) Learn how real social listening goes far beyond software, AI bots, and engaging with your students and alums on social channels, and how it provides invaluable information that, when analyzed well, can be a game-changer for your institution's strategic goals. (Plus, special guest...Moxie!)

This week on the show, Lougan and Jackie are joined by Higher Ed Social alums Liz Gross from Campus Sonar, Jon-Stephen Stansel from University of Central Arkansas and Jeff Stevens from University of Florida Health. We also welcomed Andrew Cassel from the University of Alaska-Fairbanks. We sat down at Sacrament Brewing in Sacramento, California to have a great discussion about the 2018 Higher Education Web Professionals Conference. There were a lot of great takeaways, so take a listen! Links to cool stuff Liz on Twitter (Episode 93) Jon-Stephen on Twitter (Episode 26, Episode 67) Jeff on Twitter (Episode 19, #heweb15 Episode) Andrew on Twitter 2018 HighEdWeb Conference Higher Education Web Professionals Association (become a member, it's free!)   Episode 135 https://media.blubrry.com/highered/highered.social/episodes/HES-0135.mp3 Subscribe on Apple Podcasts Subscribe on Google Play Subscribe on Spotify Subscribe on Stitcher

Liz Gross leads the team at Campus Sonar, an agency which empowers colleges and universities to find and analyze relevant conversation, learning and engaging with them. She calls it social listening. The cost of not listening has led to public distrust of these institutions in the USA, and this distrust fundamentally undercuts tertiary education's mission of access to learning. It also carries a financial cost in slowed enrollments, and legal fees. Liz speaks about the importance of listening in a crisis situation. It's these moments when trust will be lost the fastest and will cost the most to repair, but good listening can mitigate these. Whilst it's tempting for Liz and her agency to bring new clients onboard as quickly as possible, she has found that taking the time to listen to potential customers leads to better outcome to both her and the client. Campus Sonar reveals that there's often a disconnect between owned and earned conversations about a college. Clients need to get on board with the conversations that are already happening, alongside looking for results of their own campaigns. Listen to hear about the example of Spring Hill College, and why 'family' was such a topic of discussion. Spring Hill College were able to embrace this and make it a key part of the college's identity; engaging everyone from parents, prospective and current students, to alumni decades out from graduation. Tune in to Learn Cost of not listening is financial, legal and reputation How to go from purpose-driven listening at work, to listening without an agenda How listening to your audience makes speaking to them more effective

Social media listening is an abstract concept that isn't fully understood by higher education institutions. Liz Gross and her team at Campus Sonar give institutions the power to use social media listening to monitor and engage in the conversations that matter. Liz joins Justin to discuss launching the business and positively impacting higher ed.

Our guest this episode is Dr. Liz Gross, speaker, higher ed professional, and social listening expert. Subscribe and listen via iTunes, Stitcher, or Google Play. Find the full show notes at higheredgeek.com/podcast Check out our sponsor, Swift Kick, and if you mention Higher Ed Geek, you'll get $500 off their speaking fee. Our podcast is a proud member of the ConnectEDU Podcast Network. Music by pond5.com

We’ve all got topics that are important to us, whether it’s our furry friends or the events that are happening on our campuses. Social listening is one way to turn those topics into real opportunities, and this week’s podcast guest is a social listening expert. Liz Gross is the director of Campus Sonar, and she explains what social listening is for higher ed, her intrepreneurial journey, and even shares a few travel tips! Notes from this Episode UW Milwaukee Michelin Star Service Included Per Se Alinea  University of Wisconsin Waukesha Lambda Pi Eta Great Lakes  Campus Sonar Stage-Gate Process How to build a business case Twitter Advanced Search Guide /r/applyingtocollege Social Listening Belongs in the Modern Marketer's Toolbox The Higher Ed Social Listening Handbook SXSWedu Nicholas Love NC State University Flyertalk.com Social Media ROI (Olivier Blanchard) HigherEdLive Podcast Enrollment Growth University Podcast The Hashtag Higher Ed Podcast Higher Ed Social Podcast How I Built This Teri Bump Connect with Liz Twitter: @LizGross144 Instagram: @LizGross144 LinkedIn: linkedin.com/in/lizgross Professional Blog: www.lizgross.net Campus Sonar Website/Blog: www.campussonar.com Travel Blog: www.grosstravelchronicles.blogspot.com Garden Blog: www.wigarden.blogspot.com Campus Sonar Instagram: @CampusSonar Connect with Josie  Website: http://www.josieahlquist.com/ Twitter: http://www.twitter.com/josieahlquist LinkedIn: https://www.linkedin.com/in/josieahlquist Instagram: https://www.instagram.com/josieahlquist/ Email: josie@josieahlquist.com  Stay Updated! Subscribe to my monthly newsletter Learn more about Digital Leadership Education 

Dr. Liz Gross is the Founding Director of Campus Sonar. As far as social listening goes, she is one of the most respected persons in the social media industry and higher education. She also serves as an instructor for Karine Joly's Higher Ed Experts.   Hear her story on this week's episode. And of course, Why Does She Social?!  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, or Google  Follow at @WhyISocial. Connect with Liz on Twitter  Connect With Liz on LinkedIn.  If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  Interested in being a part of the Why I Social family? Why I Social is now accepting monthly - inquire at @WhyISocial@gmail.com for additional information.   

Liz Gross is the Market Insights Manager for Great Lakes Higher Education Co. She explains what social listening is and why universities should be using it on their campuses to gain crucial insights.

This episode is part of a classroom edition series to the podcast, featuring panels I moderated for my Florida State University graduate level course, Technology in Higher Ed. This second installment is talking digital storytelling and social media strategy in higher education and beyond. Guests Lesley D’Souza, Dr. Liz Gross, and Matt Duncan give advice on how higher education can make social media more effective, tools for digital storytelling and engagement, and how to combine qualitative and quantitative social media data to paint the full picture.

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence. In this episode of Admissions Live, we sit down with Dr. Liz Gross to discuss the genesis of social listening and how enrollment professionals can use it to capitalize on student interest, identify potential flaws, and much more.

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence.In this episode of Admissions Live, we sit down with Dr. Liz Gross to discuss the genesis of social listening and how enrollment professionals can use it to capitalize on student interest, identify potential flaws, and much more.

Dr. Liz Gross joins the Hashtag Higher Ed Podcast to discuss the case for engaging in true social listening, how professionals on campuses can get started with social listening, and the number one mistake most people make when implementing social listening on their campus. She also offers a rundown of some of the more well-known software options available in the market, shares a few of her best practices for getting the most bang for your buck when it comes to installing social listening software on your campus, and peers into her crystal ball to give us a preview of what the future holds in this ever-evolving space.

We have the pleasure of welcoming Liz Gross to the podcast this week! Dustin and Liz discuss some tips and tricks for social media success as well as some excellent examples of institutions doing social well for inspiration. There was a lot of great stuff mentioned from this episode so check it all out in the show notes (especially Liz's amazing book)! Thanks to Liz for taking time out for the show! Find the full show notes here: http://bit.ly/1FT6PZu