Advertising, Marketing and Public Relations Research Seminar and Business Breakfast Series

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A series of podcasts by the School of Advertising, Marketing and Public Relations at QUT Business School, including recent research presentations, master class sessions, and spotlight interviews with key local, national, and international researchers and industry leaders.

QUT Business School: Advertising, Marketing and Public Relations

  • Nov 20, 2020 LATEST EPISODE
  • infrequent NEW EPISODES
  • 42m AVG DURATION
  • 36 EPISODES


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Latest episodes from Advertising, Marketing and Public Relations Research Seminar and Business Breakfast Series

Why we buy: some practical tools to encourage consumer spending

Play Episode Listen Later Nov 20, 2020 39:17


Webinar - 30 October 2020

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Engagement through storytelling: flipping for success

Play Episode Listen Later Sep 19, 2019 50:11


Business breakfast - 5 September 2019

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(Transcript) Engagement through storytelling: flipping for success

Play Episode Listen Later Sep 19, 2019


Business breakfast - 5 September 2019

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Innovation by design

Play Episode Listen Later Aug 9, 2019 57:14


Business by twilight - 11 July 2019

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(Transcript) Innovation by design

Play Episode Listen Later Aug 9, 2019


Business by twilight - 11 July 2019

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The science behind crisis simulations and decision-making

Play Episode Listen Later Apr 30, 2019 39:40


Business Breakfast Series - 11 April 2019

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(Transcript) The science behind crisis simulations and decision-making

Play Episode Listen Later Apr 30, 2019


Business Breakfast Series - 11 April 2019

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The New Black: Mining Reputational Capital

Play Episode Listen Later Oct 25, 2018 32:55


Business Breakfast Series - 4 October 2018

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(Transcript) The New Black: Mining Reputational Capital

Play Episode Listen Later Oct 25, 2018


Business Breakfast Series - 4 October 2018

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Winning the brand relevance battle in a modern world

Play Episode Listen Later Aug 23, 2018 43:33


Business Breakfast Series - 3 August 2018

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(Transcript) Winning the brand relevance battle in a modern world

Play Episode Listen Later Aug 23, 2018


Business Breakfast Series - 3 August 2018

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Crowdfunding: How to Succeed as Innovators, Startups and Corporates

Play Episode Listen Later Jul 5, 2018 56:01


Business Breakfast Series - 7 June 2018

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(Transcript) Crowdfunding: How to Succeed as Innovators, Startups and Corporates

Play Episode Listen Later Jul 5, 2018


Business Breakfast Series - 7 June 2018

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Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

Play Episode Listen Later May 23, 2018 57:16


Business Breakfast Series - 26 April 2018

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(Transcript) Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

Play Episode Listen Later May 23, 2018


Business Breakfast Series - 26 April 2018

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The Rise of Influencer Marketing

Play Episode Listen Later Oct 17, 2017 37:40


Business Breakfast Series - 6 October 2017

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(Transcript) The Rise of Influencer Marketing

Play Episode Listen Later Oct 17, 2017


Business Breakfast Series - 6 October 2017

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The Role of Social Media in Business Communications

Play Episode Listen Later Aug 21, 2017 47:07


Business Breakfast Series - 4 August 2017

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(Transcript) The Role of Social Media in Business Communications

Play Episode Listen Later Aug 21, 2017


Business Breakfast Series - 4 August 2017

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Man vs Machine: why we need to work together to achieve service value

Play Episode Listen Later Jun 8, 2017 35:22


Business Breakfast Series - 1 June 2017

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(Transcript) Man vs Machine: why we need to work together to achieve service value

Play Episode Listen Later Jun 8, 2017


Business Breakfast Series - 1 June 2017

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Retail Disruption: Trends transforming the retail landscape

Play Episode Listen Later May 8, 2017 48:32


Business Breakfast Series - 27 April 2017

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(Transcript) Retail Disruption: Trends transforming the retail landscape

Play Episode Listen Later May 8, 2017


Business Breakfast Series - 27 April 2017

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Dr Bree Devin - Legitimacy in corporate social responsibility communication

Play Episode Listen Later May 25, 2016 34:00


Business Breakfast Series - 6 May 2016

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(Transcript) Dr Bree Devin - Legitimacy in corporate social responsibility communication

Play Episode Listen Later May 25, 2016


Business Breakfast Series - 6 May 2016

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Dr Sven Tuzovic - The Holy Grail of Wearable Health + Fitness Technology: A Study of Consumer Adoption Trends

Play Episode Listen Later Apr 11, 2016 24:38


Business Breakfast Series - 11 March 2016

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(Transcript) Dr Sven Tuzovic - The Holy Grail of Wearable Health + Fitness Technology: A Study of Consumer Adoption Trends

Play Episode Listen Later Apr 11, 2016


Business Breakfast Series - 11 March 2016

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(Transcript) Brand Stress: Investigating the stressors of brands in the digital environment

Play Episode Listen Later Nov 19, 2015


Business Breakfast Series - 23 October 2015

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Brand Stress: Investigating the stressors of brands in the digital environment

Play Episode Listen Later Nov 19, 2015 32:51


Business Breakfast Series - 23 October 2015

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Dr Udo Gottlieb - Developing Innovative Services: Future Proofing your Business

Play Episode Listen Later Sep 14, 2015 38:50


Business Breakfast Series - 28 August 2015

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(Transcript) Dr Udo Gottlieb - Developing Innovative Services: Future Proofing your Business

Play Episode Listen Later Sep 14, 2015


Business Breakfast Series - 28 August 2015

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Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms

Play Episode Listen Later Jun 11, 2015 43:22


Business Breakfast Series - 29 May 2015

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(Transcript) Associate Professor Rumintha Wickramasekera and Dr Alvin Tan - Entering Asia: Key success factors for Small and Medium Sized Firms

Play Episode Listen Later Jun 11, 2015


Business Breakfast Series - 29 May 2015

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Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS

Play Episode Listen Later Apr 16, 2015 40:44


Business Breakfast Series - 31 March 2015

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(Transcript) Professor Rebekah Russell-Bennett - Behaviour change at your fingertips: Social Marketing's use of Smartphone Apps and SMS

Play Episode Listen Later Apr 16, 2015


Business Breakfast Series - 31 March 2015

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Dr Gary Mortimer - Local Food, Ugly Food and Technology: Emerging Retail Trends

Play Episode Listen Later Mar 12, 2015 39:51


Business Breakfast Series - 24 February 2015

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