Podcasts about Advertising

Bernice cannot believe what Bobby did today at school. He made a big mistake and an even bigger mess. She knows it was an accident, but thinks Bobby didn't make the best choice to use this part of his robot at school.  Sleep Tight!, Sheryl & Clark ❤️

This episode is presented by Create A Video – I spoke with Andrew Dunn, the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, about whether tariffs will bring back factory jobs, who can describe government disaster recovery programs, and what makes a great state symbol. Plus, US House Republicans have referred former NY Gov. Andrew Cuomo to the Department of Justice for lying to Congress during the COVID pandemic. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The US Supreme Court heard oral arguments today in a case from Maryland about whether parents can opt out of school curriculum that features sexually graphic and LGBTQ+ topics. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

No, it's not about wearing Zubaz pants ... but maybe it should be!?

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising industry (18:20). To make sense of all the tariff talk, they are joined by senior marketing editor Kristina Monllos and senior reporter Sam Bradley. Also on this episode, Peterson and McCoy discuss big tech's antitrust trials, including the long-awaited ruling in Google's ad tech antitrust battle with the Justice Department, OpenAI's rumored X-like social media network and Netflix's latest earnings.

Social media gets a lot of flak. Its critics accuse platforms of causing massive negative externalities on society – everything from crumbling democracies to mental health crises gets blamed on social media.And “social media” as a term has even become so toxic that social media companies themselves prefer to call themselves anything but “social media”. The tagline to Snapchat's marketing campaign last year was: “Less social media. More Snapchat.” TikTok calls itself an entertainment platform.But does social media need to be this way? Perhaps not.WeAre8 is a challenger platform that wants to prove social media can have a positive social impact. The platform has a unique opt-in advertising experience that enables users to be paid to watch ads, with proceeds optionally donated to charities of their choosing.The startup calls itself “The People's Platform” – but does it have the requisite scale to attract advertisers looking for strong business results and not just a morally driven goal of spending with supposedly nicer players?Laura Chase, WeAre8's UK managing director, joins host Jack Benjamin to explain the app's features, commercial model and how it is working to attract investment from brands."We can fix big problems by watching ads," she says.During the interview, Chase also reveals that WeAre8 is launching a voice note ad product in time for less healthy food ad restrictions.Highlights:5:12: WeAre8's mission to "bring the best of social" while removing "the bad bits"9:34: Scale, product development and brand-safety efforts15:12: WeAre8's opt-in ad model: control, effectiveness and charitable benefits28:44: Supporting publishers and partnering The Independent on Bulletin38:09: Moving beyond algorithmic feedsRelated articles:‘This is for everyone': Tim Berners-Lee is continuing his search for a benign online world‘Positive' platforms improve purchase intent, Pinterest saysThe Fishbowl: Laura Chase, WeAre8---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

This episode is presented by Create A Video – Just The News has made hundreds of documents available on its website, after the FBI Director Kash Patel declassified them upon the order of President Donald Trump. The documents provide more clarity on how the intelligence agencies targeted Trump over false allegations of collusion with Russia in the 2016 election. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A.P. Dillon joined me to discuss the protests by Leftists across the nation this weekend as well as that Greensboro juvenile migrant facility that cost millions to lease but supposedly never house any kids. Plus, the Democrat Party schism is only growing. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Bill Crews (a/k/a: Streiff) from RedState.com joins me to discuss the death of Pope Francis and his conflicted papacy. Plus, the US Supreme Court issues a highly unusual order that, according to the dissenting judges, violates the judiciary's own rules. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

It happens to all of us, and can you remember a time where you wondered: “Is this really good copywriting? It seems like what I should write, but somehow it's not clicking.” Here's why you wonder. There's a well-known saying from the Navy SEALs: "Under pressure, you don't rise to the level of your expectations, you sink to the level of your training". That goes far beyond the world of the Navy SEALs, of course. It's true in all of life. Well, one thing I don't think we've taken a good enough look at it: As copywriters, how were we trained? I don't mean for copywriting specifically. I mean for writing at all. See, how you were ORIGINALLY trained to write can easily override what you know you SHOULD do as a copywriter. We're going to take a good look at that today, and see what we can do about it. What we cover in today's show: School-style prose clearly informs readers but doesn't motivate immediate action. Remember: your goal isn't to describe things—it's to prompt your readers to act now. Journalism, blogs, and content writing focus on entertaining or informing readers without directly driving immediate responses. Don't just guide your reader through the facts; clearly show them exactly what to do next. Technical and scientific writing deliver clear, factual instructions but lack urgency. Don't simply explain—combine facts with emotional appeal to inspire immediate action. Corporate or military writing provides structured, formal information but rarely persuades readers to take quick action. Drop the formalities; clearly invite your readers and give them a reason to act immediately. Traditional advertising-agency writing builds emotional connections and brands but often delays immediate response. Remember John E. Kennedy's words: “Advertising is salesmanship in print.” Keep your copy action-oriented, clearly instructing your readers exactly how and when to respond. Download.

We dance over treadmills and hop across phone screens to discuss two decades of mind-blowing music videos from the creative maniacs of OK Go.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #Taglines #OKGO #Movies #Trivia #Band

How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.Intense. Hilarious. Raw.Soul-irking. Thought-twisting conversation with ZahnBleecker Burger.ON THE MENU:Accept your why and purpose will FLUCTUATE as you build your brandYour Circle of Us vs Circle of NowDiverse should make truthWhy Racism and Sexism is rife in every organisation + how to solve itHow Bleecker solve sexual harassment “no one's immune to it”How Bleecker build a company culture that actually LISTENS to its employeesIt's an extension of you, how you see if your suppliers are an issue?Who are your suppliers? If you're suppliers aren't inclusive BIN THEM IMMEDIATElYThe Bleecker handbook & Nudging theory: nothing happens over nightHow to Lead with Humanity at the core of everything to help othersunconscious bias in these companies & Bleecker has unconscious biasHow to actually hire a diverse workforceSimple is NOT easy. Consistency.onion wonderland - Alice and Wonderlandjourney into the beef underworldConsistency gets you out of bed. Consistency should be hard.Change happens from consistently having hard conversations. Create a history of open hard uncomfortable conversations as you get bigger ==============================================

WARNING: Aboriginal and Torres Strait Islander readers are advised that the following podcast contains the names of deceased persons. Lasonya Dutton was found dead in a backyard being attacked by dogs. It is just one of the chilling cases The Advertiser journalists Douglas Smith, Kathryn Bermingham and Emily Olle investigated in the award-winning podcast, Dying Rose - and now they have released a book. On this episode, Gary joined Doug and Emily in their newsroom to look back at what has changed. Read the book, Dying Rose, here or listen to the podcast here. Can’t get enough of I Catch Killers? Stay up to date on all the latest crime news at The Daily Telegraph. Get episodes of I Catch Killers a week early and ad-free, as well as bonus content, by subscribing to Crime X+ today. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …

Welcome to Long Time Ago, a journey into the Marvel Star Wars Legends Comics. Our host Angus first made the jump to hyperspace and a galaxy far far away by reading Marvel Star Wars Vol 1 Issue #9 and never looked back! Travel back to 1977 into the origins of the series and discover how comics has supported fandom and in some ways shaped the Star Wars universe. This fifty-ninth episode reviews issue 44. The conclusion of the adaptation of The Empire Strikes Back! Vader and Luke finally square off! We hope you enjoy this latest adventure in the journey! Please drop us a message, send us an mp3 or email to kirbyskidspodcast@gmail.com.Please share your impressions once you have read:Star Wars (1977-1986) #44https://www.amazon.com/Star-Wars-1977-1986-Archie-Goodwin-ebook/dp/B014RPO9D2/Long Time Ago Reading List And Schedule For 2025Star Wars (1977-1986)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/gp/product/B07JJNF8JT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠January - Issue #41 - The Empire Strikes Back Part 3February - Issue #42 - The Empire Strikes Back Part 4March - Issue #43 - The Empire Strikes Back Part 5April - Issue #44 - The Empire Strikes Back Part 6May - Issue #45June - Issue #46July - Issue #47August - Issue #48September - Issue #49October - Issue #50November - Issue #51 December - Issue #52 We Must Never Forget the Likes of AL WILLIAMSON⁠⁠⁠⁠https://13thdimension.com/we-must-never-forget-the-likes-of-al-williamson/⁠⁠⁠⁠Leave a message at kirbyskidspodcast@gmail.comJoin the Community Discussions ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mewe.com/join/kirbyskids⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Please join us for our 2025 Graphic Novel Reads⁠⁠⁠⁠⁠https://www.kirbyskids.com/2024/11/kirbys-kids-giving-thanks-2025-graphic.html⁠⁠⁠⁠For detailed show notes and past episodes please visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.kirbyskids.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠This series is dedicated in loving memory of Charley Lippincott, who George Lucas hired in late 1975 to join the first Star Wars production as Vice President of Advertising, Publicity, Promotion & Merchandising. He is responsible for Star Wars comics becoming a reality with Marvel! The Force will be with him, always.

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn't just look pretty, but sells. From Hailey Bieber's strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn't feel like an ad, this episode is your masterclass.Chapters:00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns00:00:29 – Why Beauty Brands Are Breaking the Mold00:02:20 – Trends That Sell: What's Hot (and Actually Works)00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity00:11:26 – Influencers or Actors? The Truth About Authentic Ads00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad00:27:13 – What's Next: More Beauty, More Strategy, More Real TalkLINKS AND RESOURCES:Scale Your Beauty Brand Without Wasted SpendEpisode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren SchwartzACTUAL Data Driven CreativeScale Your Beauty Brand Without Wasted SpendTier 11 on YouTubeLauren on LinkedInGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

This episode is presented by Create A Video – Amid the trade war simmering between the USA and China, the communist nation has a bigger problem: a birth rate that is too low to replace its population. Also, Easter is the story of the rescue of morally deficient people from themselves. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The "Maryland Dad" illegal alien who was deported back to his home country of El Salvador had a lot of evidence presented against him in court proceedings that two judges believed connected him to the violent gang MS-13. Also, the US Supreme Court will hear arguments in the birthright citizenship case. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A photo of Kilmar Abrego Garcia meeting with US Sen. Chris Van Hollen shows tattoos on the man's hands that look an awful lot like MS-13 gang symbols. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Hello to you listening in Dublin, New Hampshire!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds (and a bit more) for Story Prompt Friday and your host, Diane Wyzga.Imagine this: It's February 1998. You are 89 years old. You have arthritis and emphysema. You live in a small town in New Hampshire. You laid to rest your husband of 65 years after caring for him with Alzheimer's the last 10 years of his life. Your best friend of 50 years has also died. Now what, asks your son? What will you do?I have an idea, you say. Money is the big divider between people and politics. The tycoons with the money are buying the politicians and making all the decisions. Someone has to tell the American people about the need for national campaign finance reform. I can do that. How, your son wants to know.I'll go on a walk. And so she begins getting in shape walking 2 miles a day, 5 miles a day, 10 miles a day, and carrying a backpack. After 7 months she declares herself ready to go on a walk and tells her son she is starting in Los Angeles, California.After collecting petitions on a beach in Los Angeles Doris Haddock, a.k.a. Granny D begins 14-month walk across America through California, Arizona, Nevada, Texas, Arkansas and on up to Washington, DC. She has no GoFundMe account or any real plan except to get out and talk to as many people as she can about the need for campaign finance reform.My friend Granny D eats with the people she walks with along the way, sleeps in a spare bedroom, on a couch or in a church basement. She gives talks about national campaign finance reform at rodeos, county fairs, schools, and local gatherings. 10 miles a day, every day, walking across America in her 90th year.By the time Granny D arrives in Washington, DC a blizzard has blocked traffic so she cross-country skies to the Capital to meet then Senators McCain & Feingold who sponsored the McCain-Feingold Campaign Finance Reform Act which will become law 2 years later in 2002. The primary purpose of the Act was to eliminate the increased use of so-called soft money to fund advertising by political parties on behalf of their candidates.    Of her walk Granny D always had her doubts; but she persisted. Here we are 25 years later and deeper in soft-money shit than she could have imagined thanks to the bought and paid for SCOTUS decision in Citizens United that equated money with free speech, kicked open the floodgates to a tsunami of dark money, and tilted political influence toward wealthy donors tycoons, and corporations.    I knew Granny D, we wrote letters back and forth. Sometimes I wonder: What was the point? What difference did 14 months of walking and talking do? I'll tell you. It did this: I'm still talking about her and the wild possibility that she actually realized. She was one Ordinary Person who took up a cause she believed in, talked to thousands of people as she walked across America in her 90th year and kept on talking until she died at the age of 100. Like every good story Granny D lives on to inspire, motivate, and remind each of us - young and old - what we are capable of, what we can achieve before and even after our 90th year.  Yes! we are Ordinary Persons standing shoulder to shoulder with other Ordinary Persons drawn together like filings to a magnet building an Army of Ordinary Persons to Free America, unbalance the status quo, and create a Citizen's Future of hope, dignity, and inclusion. We are the stories of light we struggle to write in these dark times and will be proud to share with those we leave behind when we walk on.  Story Prompt: Who are you? What is your declaration of wild possibility? How are you shaping the future for good? Write that story!You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, check out the Services, arrange a Discovery Call, and Opt In to stay current with me as "Wyzga on Words" on Substack.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.

Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven DominguezBrand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. Here are a few key takeaways from the episode:Finding those who bring you light in lifeSometimes the best move - is no move.Taking the consumer and insight lef approachAssume positive intent firstRigth Place. Right Time. Right Tone.How to take it all in.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

This month's guest panelists, Marika Wiggin, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for making this new series possible. 

This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of Adam Ferrier, founder of Thinkerbell; the thinkers, tinkers and practitioners of ‘measured magic'.  A psychology brain sat on top of some sturdy strategy bones, Adam is a rare voice of reason in the largely barmy brand world – as well as being the chief sceptic when it comes to the industry obsession with ‘the customer'. He's also the author of more superb books, including ‘The Advertising effect: How to Change Behaviour' and supplements all this talk-talking with some serious walk-walking through his work that brings marketing science and creative thinking together.  In this episode Adam shares his expertise on brands who forget how to be brands, why every business problem is a behaviour change problem and the forgotten benefits of simply fitting in. This episode is very proudly dedicated to Anne Young.    /////    Follow Adam on LinkedIn Timestamps 09:16 - The impact of D&AD annuals on Adam's career choice 11:19 - Transition from forensic psychology to marketing 16:12 - The perils of customer obsession 22:57 - Balancing brand and customer needs 25:11 - The importance of consumer research Adam's Book Recommendations are: Stop Listening to Your Customers by Adam Ferrier: The Advertising Effect: How to Change Behaviour by Adam Ferrier:  Love's Executioner and Other Tales of Psychotherapy by Irvin Yalom:  Existential Psychotherapy by Irvin Yalom:  Here and Now: Tales from the Heart  by Irvin Yalom:  /////

Simplicity, focus, community, and legacy. These are some words that I feel apply to the steady and excellent service of Hyperion Espresso these last 30 years of operation. When you can measure your business in decades and look back with pride and a full heart, you now you have crafted something lasting and valuable. Today we are going to explore the story of Hyperion Espresso in Fredricksburg, VA w/ co-founder Ana Brugos Born in Madrid, Spain Ana got a degree in Advertising at Universidad Complutense. Moved to Seattle, WA to study art in 1992. She met Dan Peterson and, with his friend Steve Sollien, decided to move to Fredericksburg, VA to open a coffee shop, Hyperion Espresso, in 1994. Dan and Ana married that fall. After 5 years, Steve moved west while Dan and Ana continued and grew with the business. Over the years they expanded the seating and serving area, tried a satellite location that didn't work, increased revenue as the area developed. In the last 20 years they were able to detach somewhat from the business thanks to GM, Amanda Jones.  In 2024, after successfully overcoming set backs like lack of employees and economic downturns, particularly COVID 19, they sold Hyperion Espresso to Jack Scholl owner of Roadmap Coffee.  I am thrilled to get to look back in time with Ana and Amanda and learn what great things can be accomplished when you have clear focus and a simple goal to serve you community well! We discuss: How Hyperion was born Cultural Influences on Coffee Community Building and Customer Engagement Transitioning Roles and Responsibilities Core Values and Business Ethos Navigating Industry Trends and Changes Creating a Unique Customer Experience Focusing on Core Offerings Building a Strong Team Culture Navigating Employee Dynamics Sustaining Passion and Community Engagement Links: www.hyperionespresso.com   Related episodes: 

This episode is presented by Create A Video – US Secretary of State Marco Rubio announced the first step in smashing the censorship infrastructure created by the Obama and Biden Administrations that was weaponized against domestic targets. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – As media focuses on the "Maryland Man" deported to El Salvador, a handful of North Carolina sheriffs are responsible for releasing hundreds of illegal aliens from jail custody over the past 5 months. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Ben Tomchik is the Vice President and Deputy Chief of Staff for the Committee for a Responsible Federal Budget joins me to break down the reckless and irresponsible spending plan being pushed through on Capitol Hill. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into why profitability has to be the North Star for every restaurant owner — because without profit, nothing else is sustainable. I also break down one of the most underrated marketing tools in the game: the power of 'surprise and delight.' We're talking about those unexpected moments that turn a first-time guest into a lifelong fan. I share practical ways to build those moments into your operations — from budgeting for them to training your team to execute with heart. Because when you systemize joy, you create loyalty. And that's how you win. Takeaways:Money makes every other problem a minor inconvenience.Surprise and delight isn't just generosity; it's unexpected generosity.Creating unforgettable experiences turns guests into raving fans.A surprise and delight budget empowers staff to enhance customer experiences.It's about exceeding expectations in ways they couldn't even imagine.Transforming guests into ambassadors is key for marketing.Marketing through surprise and delight pays for itself.Training staff on surprise and delight strategies is essential.Focus on creating genuine moments of connection with guests.Implementing a structured approach to surprise and delight can lead to greater profitability.Chapters:00:00 Introduction to Restaurant Profitability02:06 The Power of Surprise and Delight05:54 Creating Unforgettable Experiences09:47 Implementing Surprise and Delight StrategiesIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how creative advertisements can actually hurt the performance of regular ads shown alongside them. They discuss why brands with smaller budgets should still prioritize creativity to avoid getting lost in the mix.Topics covered:   [01:00] "The Power of Creative Advertising: Creative Ads Impair Recall and Attitudes Towards Other Ads"[03:00] How creative ads affect surrounding regular ads[04:35] The dramatic drop in recall when creative ads are repeated[05:10] Why regular ads are judged more harshly after creative ones[06:30] The "Super Bowl effect" and competitive ad environments[07:00] Creating memorable ads on smaller budgets To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Jin, H. S., Kerr, G., Suh, J., Kim, H. J., & Sheehan, B. (2022). The power of creative advertising: Creative ads impair recall and attitudes toward other ads. International Journal of Advertising, 41(3), 1-21.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Andrea is tackling the real talk around launching a business without sacrificing your financial security. From building your safety net to shifting your money mindset, this conversation will empower you to move from hesitation to confident action.. . .0:00 - Intro2:09  - Deep Dive Into Launching a Business4:37 -  How Do You Build Something New Without Burning it All Down?7:02 - Financial Health isn't Separate From Your Purpose8:19 - Mindset and The Way You Think About Money9:14 - A Few Smart Strategies14:01 - You Need to Know Your Own Numbers16:14 -   Find Your Financial Support Circle18:16 - Ask Better Questions19:57 - Allowed to Move Boldly and Wisely . . . RESOURCES Download The Mindset Makeover⁠Get info about our upcoming Mastermind cohort!⁠⁠Wells Fargo Report: The Impact of Women-Owned Businesses⁠. . .CONNECT WITH KANDULAteam@kandulacommunications.com. . .CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.Sign up for Andrea's monthly newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Insights for Systemic Change⁠⁠⁠⁠⁠⁠⁠⁠⁠.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

In Florida, real estate teams or groups must adhere to specific advertising regulations outlined in Florida Administrative Code Rule 61J2-10.026. Key requirements include:​• Brokerage Supervision: All team members must operate under the supervision of the same registered broker or brokerage. • Designation of Responsibility: Each team must appoint a designated licensee responsible for ensuring the team's advertising complies with Chapter 475 of the Florida Statutes and Division 61J2 of the Florida Administrative Code.• Monthly Member Records: The registered broker is required to maintain an up-to-date written record of all team members, updated at least monthly. ​• Naming Restrictions: Team names may include "team" or "group" but must not contain terms that suggest the team is a separate real estate brokerage or company, such as:​• Agency​• Associates​• Brokerage​• Brokers• Company​• Corporation• Corp.​• Inc.​• LLC​• LP, LLP, or Partnership​• Properties​• Property​• Real Estate​• Realty​This is to prevent any implication that the team operates independently of the brokerage.• Advertising Display: In all advertisements, the team name must not appear in larger print than the name or logo of the registered brokerage. This ensures that the brokerage's identity is prominent and clear to the public. ​These rules are designed to maintain transparency and prevent consumer confusion regarding the relationship between real estate teams and their supervising brokerages.​Want to know more? Send us an email or ask to join us on The Real Estate Finder Podcast!www.RealEstateFinder.comShop podcast T-shirts: prowrestlingtees.com/matthewmaniaCheck out some of the best vendors and service providers in Florida:RealEstateFinder.com/PreferredVendorsSubscribe to our newsletter or see past issues at:RealEstateFinder.com/NewsletterBrought to you by: Matthew H. MaschlerReal Estate BrokerSignature Real Estate Finder, LLCwww.RealEstateFinder.comAsk about joining the Signature team! Learn more about the Signature Real Estate Companies and why you should join South Florida's real estate industry leaders, Ranked #1 in Boca Raton, #25 in Florida and #336 in the Nation.SignatureRecruiter.comOffices in Boca Raton, Delray Beach, Coral Springs / Parkland, Ft Lauderdale, Miami, Naples, Palm Beach, Orlando and throughout Florida.And be sure to check out BocaRatonWrestling.comLearn how to support our efforts to provide housing in Haitifrank-mckinney.com/caring-house-projectHelp Israel Now! All support goes Straight to Israel's Soldierswww.yasharlachayal.org

In this episode, Amy Ralph Mudge and Daniel Kaufman from BakerHostetler's Advertising, Marketing, and Digital Media team discuss the importance of consumer perception surveys. These surveys help businesses understand how consumers interpret advertisements, focusing on both express and implied claims. They highlight the role of such surveys in litigation and FTC investigations, explaining how they can reveal whether ads convey misleading messages. The episode also touches on the design and analysis of these surveys, emphasizing their complexity and the need for expertise.This episode of AD Nauseam is dedicated to Wink Martindale, host of iconic 80's game show, Tic Tac Dough.Questions & comments: amudge@bakerlaw.com or dkaufman@bakerlaw.com

Time now for our daily Tech and Business Report. Today, KCBS Radio anchor Holly Quan spoke with Bloomberg antitrust litigation and policy analyst Justin Teresi. A federal judge has ruled that Google's violated antitrust laws in the way it's been using its online advertising technology.

This episode is presented by Create A Video – A retired Colonel writes at The Federalist that the US military is approaching a dangerous point of rationalization of a coup. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – New York Attorney General Letitia James is facing potential federal criminal charges for alleged mortgage fraud. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Stacey Matthews from RedState covers the lunacy of the left taking the most unpopular positions, as well as the peace she discovered watching bird feeders. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole.But the truth is, ads aren't the problem. Bad strategy is.In this episode, I'm joined by ad expert Mark Chapman to break down what's actually working in wedding vendor advertising right now. From new targeting options to big platform changes to the surprising power of short-form video, Mark shares exactly what's getting results and what's wasting your budget.If you've been wondering whether to invest in ads or how to make the most of your ad spend, this episode will give you clarity, real examples, and plenty of actionable tips you can use.Shownotes: https://evolveyourweddingbusiness.com/308***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're delighted to talk with Sherry Weiss, the CMO of Dow Jones.Damian Fowler (00:14):And Sherry's responsible for growing Dow Jones' subscription business across the publisher's. Numerous business titles, which include the Wall Street Journal, Barron's, MarketWatch, and Investors Business Daily,Ilyse Liffreing (00:26):But that's not all. Sherry also heads up the brand and enterprise go-to-market strategy for Dow Jones Research and Newswire services like TibaDamian Fowler (00:35):In an era where publishers are facing many challenges to their business models. From the pullback of third party cookies to the advance of ai, Sherry gets into how the publishers answering back by building a subscription strategy.Ilyse Liffreing (00:48):We start off by talking about the Wall Street Journal's latest campaign.Sherry Weiss (00:56):So it's your business. It's not only our new campaign, but our new brand platform, which we launched in June of last year. A little bit about the history of how we got into this new platform. So our previous platform was Trust Your Decisions and I joined the organization about two and a half years ago. One of the first things that the team and I did at that point in time is really dive deeply into understanding our current and then our future growth audience needs. And when we were going through that research, one of the things that came out was the idea around trust and how that's table stakes(01:33):And what our audience are saying that's a given and kind of don't tell us to trust you, we will determine that. And so we realized that there was this need to speak a little bit differently to our future audiences and also to crack the code on what Wall Street Journal is. So Wall Street Journal is a storied brand, it's well known, but oftentimes we were seeing with our growth audiences that people did not think the journal applied to them. And in all of our customer research, what we were beginning to piece together is the folks that read the journal and folks that we believe are our editorial content applies to. They have a lot of similarities underlying them. They're all ambitious, they want to be knowledgeable, they're quite intellectual, but they may be in different stages of their career. And so part of what we needed to do with this brand platform was help bridge the gap is to explain to our future audiences why the journalist for them.(02:31):And the other thing that's interesting about this campaign is that it's the first time in quite some time that we truly leaned into the journalism, our actual core product. And in that campaign we brought out specific articles into the actual campaign and balance those articles between things that you would expect the journal to write about and things that you would not expect us to write about. And a really good example is that we had an article around folks that were becoming lifelong renters and those were decisions that they were making. And so one of our headlines leaned into that. Another one was around make hotdog economics your business when you talk about food and inflation. And that was showing up in a hot dog truck. And the great thing there is it killed two burns with one stone because we were able to go loud with an awareness campaign, but it also enabled us a way to drive back to sampling. And in all of our campaigns we had QR codes, it actually drove back to the original article and that was quite successful.Damian Fowler (03:38):That's really fascinating. One of the things before we get into what you learned from this campaign, how did you identify where those potentially net new audiences readers were coming from? You say you have this core group of people who are interested in business, but then you have people who are kind of adjacent to it but also interested in business. I'm just curious, how did you think about that and how did you sort of build that into your strategy?Sherry Weiss (04:06):Sure. So everything we do is data-based and customer reader first. So as part of this re-looking at our platform, we did a deep audience study and within that audience study we went out obviously across the market around news readers who are willing to pay and really started having deep conversations, both qualitative as well as quantitative research into what people are looking for and also finding common threads around attitudes and life point of views. And what we found was we have a really core group of readers tried and true folks that you would expect over index more into investing and working on Wall Street and more of your traditional business folks, but business expands so much more than that. And what we were finding is that there were a deep growth area where there are people who are outside of what we would say are our traditional professions, marketing, consulting, government actually that have, they are interested in the type of content that we write, they just may not be aware that we're writing it. And again, as I mentioned, we're also looking at our audiences that it's not so much around your profession or where you live, but the attitudes in which you hold in common, right? So your desire to be well-informed, your ambition to get ahead in whatever way you want to get ahead, they all have that in common. And so that's really how we started crafting the growth audiences. And then obviously within that with the research we gleaned a lot of information on where they're engaging and that's where we would go out to find in marketing. Interesting.Ilyse Liffreing (05:51):Now you said the first phase of the campaign started in June and I remember going to the Wall Street Journal house in Canon, seeing that all over the place there, what other areas did the campaign come to life in that aspect besides maybe the articles?Sherry Weiss (06:09):Sure. It's interesting because again, all of everything really in the campaign, everything that we put forth had an article that was underlying it. But the cool thing about it is that you could do what you would call traditional marketing. So display on social out of home, we did a Penn Station takeover, but you could also, we were able to leverage this campaign to make it more experiential as well. So as you mentioned, we had the Wall Street Journal, cafe A can. If anybody listening was in there, you probably saw there were things like our salt and pepper shakers and on there had QR codes that had, I can't remember the article that we raised there, but it drove back to an article that had something to do with salt and pepper on the menu. Everything had a article that was associated to it. And so there was an article that we were featuring Make Sleep, divorce Your Business, and we were able to put that above a space that was a mattress store, make EV economics your business, and we would take out space in charging stations so you could take the content that we write about, which is so embedded in every day, build it into the context in which a potential reader is engaging and that actually cracks the code, right?(07:24):It's your business. It's so much more than stock trading or what's happening in banking these days.Ilyse Liffreing (07:31):Yeah, it's everywhere.Sherry Weiss (07:32):Yeah, exactly.Damian Fowler (07:33):And you're sort of changing perceptionSherry Weiss (07:35):OfDamian Fowler (07:35):The paper.Sherry Weiss (07:36):Yes, definitely.Damian Fowler (07:37):And now obviously the Wall Street Journal is one of several publications that you manage. I guess it's maybe the vanguard of the Dow Jones Business publications, but you have many other prestige publications like Barron's Investors Business Daily, which is probably more niche for people actually on the front lines of business. When you think about the whole portfolio, are there crossover audiences or are they distinct audiences?Sherry Weiss (08:04):I mean, the short answer is yes and yes. So the nice thing is, as you had mentioned, we have a four premier consumer publications, wall Street Journal, Barron's, MarketWatch, IBD, all of them in one way, shape or form is journalism with a business lens. But each one provides a different take on an issue or a topic and serves a different purpose. And you mentioned IBD, right? IBD is really focused on helping people make decisions on trading in growth stocks. And it's not just about information but tools that investors can use. And so we believe that there are, again, taking an audience first approach, there are audiences that fit squarely into each one of those publications but may not overlap. But we also believe that there are audiences that would find value across all of our publications. And interestingly enough, we had done some testing into this over the last two years, really more so from a marketing offer.(09:10):What happens if you bring somebody on with an introductory subscription offer to a variety of our publications? And we found that number one, people were opting into it at really high take rates. We also found that once they were on this proposition, people were reading actively across our publications were very engaged and increased engagement over standalone and retain better. And so we've now made this into a true proposition WSJ Plus, and this is just the beginning, but basically we target very specific audiences who are investors who are hungry for knowledge from all different angles, and WSJ Plus is a platform that enables them to do that.Damian Fowler (09:56):What was the kind of goal there? In a way,Sherry Weiss (09:58):The main goal is to provide additional value and deep in relationships with our subscribers and frankly our future subscribers. But we know across our ecosystem that we have news and information. And then if you think about Dow Jones overall and news data information and analysis to help people, whether it be you as a person outside the office or in a professional capacity to make decisions. And so the idea around the plus offering is how do you open that up so that your readers are able to find additional ways to find value with youIlyse Liffreing (10:36):When you have so many publications and you are trying to grow a business, that first party data that you get from subscribers is very important. How is the Wall Street Journal and other publications under Dell Jones, how are you guys using that first party data to perhaps reach new subscribers and then I guess carry on that same messaging across publications?Sherry Weiss (11:08):Sure. Prior to joining Dow Jones about two and a half years ago, I come out of consumer financial services most of my time in the credit card industry. And for anybody who has worked in credit cards or financial services knows that everything that you do, all of your strategies are seeped in deep, deep data payment companies know a lot about you. And so one of the first things that I did when I came in was really to take a look at how we can start supercharging our strategy to not make it a holistic strategy actually or a monolithic strategy, but really start building out personalized ways of engaging with our prospects and our readers. First from a segment perspective, but eventually we want to get to a way of engaging via a of one what worked in media a few years ago is not going to be the secret sauce that drives growth for the future. And so leaning into unlocking our data and analytics is important. Over the last two years, we've built out an internal analytics team really focused on building out predictive models to help drive our strategies forward. And that obviously is all built off of our first party data. A really interesting one that is in beta right now when you talk about this is more around engaging and retaining our customer base is being able to predict customer behavior based on market fluctuations(12:34):And really being able to take not only our first party data but indices and market research sets and pull together into models to say, okay, what flags are there four weeks out from a market shift that could help us determine whether or not we need to think about our retention offers more aggressively or whether we should be leaning into paid media a little bit more to start acquiring customers on certain products that perhaps are more sensitive to market shifts.Ilyse Liffreing (13:06):That's so fascinating. So basically if the market is down, say like today if the market is down, you can predict that you'll have more readers that day.Sherry Weiss (13:20):Well, it could be one of a few things, right? In some respects, and it's interesting because how you apply that model across each one of our products, and as I mentioned it's not just publications but there's tools as well. How you tweak that model to help you make decisions is going to be different based on how someone uses each one of your products. So in some cases, if you have a product that's more geared towards trading and you're seeing swings, let's say the market is swinging upwards, you really want to lean in during that period of time to start acquiring customers because there's an uptick in interest. Or to your point, if you are seeing volatility in the market and they're coming to the journal or they're coming to market watch to understand that that also is a time to really start thinking about is your engagement strategy different? Are you willing to shift again from an acquisition perspective, pull forward media that you would've been spending later in the year? Things like that secret.Ilyse Liffreing (14:16):How are you guys able to predict that though four weeks in Advance?Sherry Weiss (14:19):That secret secret? That's the secret sauce. Okay. Secret sauce, that's the secret sauce you don't have to tell us,Damian Fowler (14:25):But it's fair to say that the marketing campaigns are much faster now and more(14:30):Iterative based on current eventsSherry Weiss (14:33):Very much. And I think that is the other area that we've focused on When I first came in, if you are in marketing in a news organization and you cannot respond at the speed of news, then you are not appropriately supporting your newsrooms. And when we first came in, we did an end-to-end assessment of how quickly we would be able to get creative into market based on breaking news. And it was days and we're now at a place where it's hours and in some case less than an hour. So being able to react that quickly, and it's not just about creative development, but making sure you have your audience targeting in place, you're able to turn things on. It obviously was a mix of people, process and tooling. So yes, we are able to react very quickly.Damian Fowler (15:20):That brings us to a question we might call a bigger picture question, but so in terms of the marketing channels that enable you to react to these conditions, where do you see value? Where do you look?Sherry Weiss (15:34):Well, let's put it this way. We're looking daily and constantly evaluating where we're putting investment in and where we're showing up. And it's also very product specific. So there's certain products that are quite niche that you're leaning into, really niche influencer strategy for instance. And then there's other that you want to go broad. So obviously traditional channels, paid search, paid social, that all still is very important for us. Organic traffic is still a quite substantial part of our conversion strategy. And so how you show up organically in the ecosystem, if you think about on social media and other outlets, really important. The brand campaign is actually quite important because what we're really trying to do is the referral ecosystem evolves and it perhaps is, well, it's not perhaps is being disrupted. What makes somebody wake up in the morning and want to type in Wall Street journal.com for instance. That's where the brand campaign is really important and why we're leaning into brand marketing more so than we ever have before.Ilyse Liffreing (16:39):Now at the same time, publishers are facing multiple challenges to their business models, what's new there, but the pullback of third party cookies to the advance of ai. What has been the most helpful way to stay true to the business during this time of constant change?Sherry Weiss (16:57):What just popped into my mind is the quote, my dad always to this day always says, but always told us when we were kids. And it's this idea around adversity breeds opportunity. And so you can think about adversity or changing landscape or changing business models and you can be fearful about it and you can try to push back or you can lean into it. And I think what we're doing is we're leaning into it. The journal as a business has historically leaned into it. So interesting fact. We were the first ones to put up a paywall many moons ago and that was a time of disruption and we're going into a time of disruption now. The first thing is while you're thinking through, alright, what new channels do we want to go into? What brings people to us directly? How do we start building relationships with people in new and different ways?(17:51):You also have to lean into and feel really clear about, but who are you and not change that? And so the focus on, we have a storied history about delivering quality journalism through the lens of business that is what we're leaning into. And then trying to find our growth audiences where they are is where we need to crack the code. And what worked before is not going to work in the future. So test and learn is huge. And I know that sounds like a buzzword, but as I mentioned, we, it's not only about predictive analytics that we've introduced, but being okay with rapid testing and figuring out what's working and what's not and then switching quickly to either scale what's working or to stop what's not and everything needs to be measured.Ilyse Liffreing (18:39):We've noted and written about recently how certain social media channels have been inconsistent with promoting news, changing their own strategy with that. Is this something that you have to constantly think about and stay ahead of?Sherry Weiss (18:57):We can't sit back and rely on refers that traditionally sent traffic our ways. It's not just social media. A lot of places that were traditional referrals channels are really, their business models are looking to keep people on platform and social media. It will continue and continues to play a really important role both not only from a paid perspective but from a organic and amplification perspective. That's where our current and future audiences are engaging. And I think what we need to think about is cracking the code in two ways from an owned and operated perspective. How do we get people to come to us directly, but then also in these off platform channels, how do we show up differently? We've also made a lot of inroads into organic content on TikTok and I think the next place that we have to think about is we're engaging with our future audiences in those areas. How do we then think about new and different monetization models in order to capitalize on that?Ilyse Liffreing (20:01):What are you obsessed with figuring out right now?Sherry Weiss (20:06):The one thing, and it's going to sound cliche but it is on everybody's mind, is how to start capitalizing on the advent of gen ai. And AI has been around for a long time. We are using a machine learning at Dow Jones most. I talked about predictive modeling earlier, but really the next step on this is how do we start applying generative ai? And when I talk about obsessed with trying to crack the code, it's twofold. How do we leverage this technology to build more value added consumer facing propositions, but also how do we leverage it internally? How do we leverage to start helping us drive our marketing at scale? For instance, how do we leverage it to really start enhancing our predictive models? And so it's something top of mind, it's something that I'm actively learning about. It's something I want my team to really deeply engage in and it's here to stay. So cracking the code on that is important.Damian Fowler (21:10):Is marketing a science or an art?Sherry Weiss (21:13):Both marketing is both an art and a science. And if you miss each side of it, you miss the secret sauce of it. You can lean too far in each direction. Obviously I would say that I'm more of a science first marketer. That's where I lean first. But if you miss the human element, you can go way far into data and you miss the human element, the way you connect with people, your marketing is not going to resonate, it's not going to land. And it's interesting because I'm not going to be able to state the exact fact, but there was something that I saw at a speaking event the other day where it was saying, when you think about your testing agenda, you can actually make more progress in your creative testing than in your pricing. And that was an interesting thing because that says something about the art of marketing. How do you connect with your audience? And so to that point, although I just said that I tend to be more of a science marketer, most of my decisions are how I figure out how to engage with audiences is everything is based on what the customer is saying first. It's an outside in versus what we are assuming we should be saying to our end users.Damian Fowler (22:27):What would you do if you had an unlimited marketing budget?Sherry Weiss (22:32):Oh my goodness. All right, let me get the list out. It's like Santa came a hundred, a hundred cafes(22:39):A hundred. Well, no, interestingly enough, I guess that's where I'm going to lean into if I had an unlimited marketing budget. When you're trying to determine where to place your next dollar and you're talking about the mix of art and science, for better or for worse, you lean towards the science. And so your next dollar is always going to be you have to make the trade off of, am I going to place my next dollar in something that I know will return? Why? Or am I going to place my next dollar into something that's really unique, different, may not be measurable, but is breakthrough? And if I had an unlimited marketing budget, there would be Wall Street Journal cafes all over the place. Really being able to lean into really interesting different types of experiential events at scale could be really fun.Ilyse Liffreing (23:30):That was a great conversation with Sherry. Damien, what were some of your takeaways?Damian Fowler (23:34):Yeah, I love hearing from people who are marketing publications probably because I come from a background of journalism and it's always fascinating to hear, talk about how to build and find new readers, which is basically the big question for publications everywhere. When you've got a brand like the Wall Street Journal though, which is really a premium newspaper, probably the Vanguard newspaper in the United States along with the New York Times. It's interesting to hear Sherry talk about how she's trying to find those readers that might not be obvious beyond the business community and how she's using marketing to broaden that reach along with the tagline, which is it's your business. Business is everybody's business. And I think we increasingly realize that and it's smart of her to build a marketing campaign around that concept.Ilyse Liffreing (24:24):No, I know what you mean Damien. And what really interested me too is, and I wish she would've revealed her secret sauce here, but it's fascinating how they're able to predict their audience four weeks ahead of time and to be so on the cutting edge with news. And as she spoke about they had to reinvent the wheel a little bit and how they can cover certain news events with their team, being able to predict those insights of how their audience is going to react so quickly ahead of time is so powerful.Damian Fowler (25:01):I think that was really a great point. And the fact that marketing moves so much faster now based on what's happening. And especially for a publication like The Journal, which is built around market fluctuations and obviously has a huge political and business readership. So it's really important for them to be able to react to what's happening. And that was a big takeaway for me, talking about the speed at which now marketing moves, which is not built on six month or annual campaigns, but much more rapidly iterating as it were, which is that word we all use in the marketplace.Ilyse Liffreing (25:38):No, that's very true and that's what I'm going to think about the next time I go to Wall Street Journal Cafe as well.Damian Fowler (25:47):That's it for this edition of The Current Podcast, and I'm Damian, and we'll see you next time.

Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer spending this year, and Nielsen provides a look at TV's growth last month. Find links to every article mentioned here on Sounds Profitable. 

In this News & Comment episode, we kick things off with the latest chart data (hello again, Mel Robbins

For more, check out The Profit Circle: patreon.com/theprofitcircle

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience

Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer spending this year, and Nielsen provides a look at TV's growth last month. Find links to every article mentioned here on Sounds Profitable. 

Send us a textThis episode is what happens when a luxury leatherwork lunatic, a snake-breeding psycho, and a jiu-jitsu savage walk into a podcast studio—and it's the same damn guy. We sit down with AG, the founder of Toehold Flip-Flops and covert overlord of the reptilian fashion empire. From $65,000 snakes (yes, danger noodles with price tags) to handmade American flip-flops that slap harder than your DI at BMT, AG unpacks his borderline obsessive pursuit of excellence, legacy, and customer service that's so savage it answers DMs on Christmas morning. If you're into craftsmanship, combat sports, counter-culture, or calling BS on corporate clowns, welcome to your new religion.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joins me to talk about legislative acronyms and Rep. Tricia Cotham's potential for a lasting legacy on transit. Plus, the NC Senate has released its budget plan for 2025-2027. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Some crazy college environmentalist professor says dogs have "extensive and multifarious" environmental impacts. It's like the Left is TRYING to find the most unpopular positions to adopt. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In another example of the pattern, a federal judge ruled President Trump cannot exercise his executive powers to remove inadmissible illegal aliens that were allowed to enter the country under Biden. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

On this episode of Nemo Radio, I'll be sharing the second half of a 6 step process that helps you turn LinkedIn connections into paying clients - one that took me years to test, tweak, adjust and perfect!I discovered this system after years of wasting countless hours on sales calls with prospects who were never going to buy, weren't a good fit, or would become problem clients that made me regret taking their money.Here's what's fascinating: While most business owners obsess over sales scripts and closing techniques, they're completely overlooking the critical steps that happen before you ever get on a sales call.After thousands of sales conversations over the past several years, I've developed a proven process for pre-qualifying prospects that ensures you only spend time with people who are ready, willing, and able to become you ideal clients.What You'll Discover:

Greg, the CEO of Launch Cart, is a serial entrepreneur, investor, former investment banker and dealmaker revolutionizing eCommerce. With 35+ years of mentoring entrepreneurs, he's often called 'The Entrepreneur's Best Friend. Top 3 Value Bombs 1. It is important to have the skill set and the ability to buy and convert traffic profitability because it will change your life. 2. Launch Cart is leveraging technology integration and makes advertising easier to drive traffic and to be successful. 3. Go over what's possible in driving traffic into your website and how that can change your life by getting customers you never thought of getting. Go and check his website and sign up for the webinar - Launch Ads Sponsors ZipRecruiter Enjoy the benefits of speed hiring with new ZipIntro! Only from ZipRecruiter. Post jobs today, talk to qualified candidates tomorrow. Try ZipIntro for free at ZipRecruiter.com/fire ThriveTime Show Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow and President Trump's Son, Eric Trump at Clay Clark's next business conference today at ThrivetimeShow.com/eofire

As AI reshapes the retail advertising landscape, are you leveraging it as a competitive advantage, or are you at risk of being left behind in a data-driven world? Today, we're joined by Uldis Baumerts, Chief Operating Officer of Bryj Technologies, a leader in driving AI-powered innovations for the retail industry. Uldis has extensive experience in transforming the way businesses approach advertising and customer engagement, making him the perfect guest to discuss the transformational role of AI in retail advertising and the future of marketing technology. We're going to be talking about Bryj's recent report, The 2025 Ultimate Guide to AI in Advertising and Retail Marketing, and more Uldis Baumerts, COO at Bryj Technologies, Inc. With over 15 years of experience leading AI-powered product development, large-scale e-commerce platforms, and global IT operations, I specialize in turning strategic vision into innovative, scalable solutions. My leadership is defined by a data-driven approach, technical proficiency, and a track record of delivering measurable business results in fast-paced, high-growth environments. AI & Technology Leadership As COO of Bryj Technologies, I lead cross-functional teams in driving the company's AI-powered mobile engagement platform. I spearheaded the launch of ChatROI, a solution that delivers 15-30% performance uplift for customers and reduces campaign creation time by up to 10-15x. By integrating large language models (LLMs) and Databricks-powered analytics, I ensure our solutions remain at the forefront of innovation, driving both product differentiation and customer success. Key Achievements: Over 15 years of experience in tech leadership, product innovation, and IT operations. Led the growth of a tech organization from 25 to 500+ professionals, with 300% revenue growth over 4 years. Delivered 350+ enterprise e-commerce projects across 23 countries. Launched an AI-powered solution that drove 15-30% performance improvements and 10-15x faster campaign creation for clients. Improved operational efficiency by 20% through agile transformations and scalable delivery frameworks. I am passionate about using AI and emerging technologies to drive innovation, unlock new growth opportunities, and create lasting business impact. If your organization seeks a leader with a proven ability to scale operations, execute complex projects, and deliver cutting-edge solutions, I'm ready to lead the charge. RESOURCES Bryj: https://www.bryj.ai Bryj: AI in Retail Marketing Guide: https://www.bryj.ai/unlock-the-potential-of-ai-in-retail-marketing-with-a-step-by-step-guide/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company