Podcasts about Advertising

What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served? Agility requires more than just adopting new platforms; it demands a complete re-imagination of how brands provide value within them. It challenges us to move from interruption to integration, ensuring our presence is not only seen but welcomed. Today, we're going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying the user experience? We'll explore how to navigate this new frontier not as intruders, but as valuable contributors. To help me discuss this topic, I'd like to welcome, Andrea Tortella, CEO at Thrad. About Andrea Tortella Andrea Tortella on LinkedIn: https://www.linkedin.com/in/andrea-tortella Resources Thrad: https://www.thrad.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Director Zack Seckler has been steadily working with the best agencies and brands for years. We chat about this Career Migration spot (click to see and read about it in Shots) and so much more. Zach has been featured in every industry publication, on both the advertising and production side. A treat to finally get to chat. COMMERCIAL DIRECTING BOOTCAMP - 01.24.2026 Saturday, January 24th. Limit 10 filmmakers. This an in-person, intensive workshop designed to get you to the next level and direct more spots, better spots and express your vision while laughing to the bank. Enroll here. It always sells out.  FILMMAKER RETREAT JOSHUA TREE '26 - SAVE YOUR SPOT! Thursday, October 1st – Sunday, October 4th, 2026. Limit 15 Filmmakers. This will be our 5th year. Limit 15 filmmakers and only 14 spots remain so SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave hugely on Magic Mind with this link. — This link is the way. TRIPPY Check out Frequency Caps to try some mushroom-based treats. I like the cocao cubes. The code is BRADY10. Also, if you're in LA, Frequency House hold ceremonies often. Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

This episode is presented by Create A Video – Breaking news today after a plane crash at Statesville Regional Airport killed an unknown number of people. Early reports are that the plane was registered to NASCAR driver Greg Biffle's business. Plus, after the co-founder of Sycamore Brewery was charged with child rape, the business is imploding. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The trial of Milwaukee Judge Hannah Dugan has not gone well... AT ALL... as witness after witness outlined how she lied to colleagues, staff, and immigration officers in an attempt to help a criminal illegal alien escape through a back door in her courtroom. Plus, NASCAR legend Greg Biffle died today in a plane crash in Statesville. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The Washington Post interviewed almost two dozen people who knew Tyler Robinson and painted a picture of young man radicalized by his trans boyfriend. Which is what seemed apparent since the early days of the investigation. Plus, the US House passes a bill to criminalize transgender procedures on children. All but three Democrats opposed it. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

America's children have enormous spending power. Most have cash or access to their parents' credit cards—and plenty of influence over what the family buys through their “pester power.” Marketers know this, which is why they spend billions of dollars a year targeting minors.Advertising can easily exploit a child's limited ability to distinguish between entertainment and selling. AI and digital animation make it easier than ever for advertisers to cross the line. The growth of online marketing to children raises serious concerns about privacy and data collection.In this episode, what's being done to protect our children from the pervasive and persuasive marketing? What are the rules regarding marketing to minors, and is anyone enforcing them? And most importantly, how parents can talk to their kids about advertising.Additional Resources:Children's Advertising Review Unit (CARU)BBB National Programs – Children's InitiativesTINA.org: Monetizing MinorsMore from Checkbook:Unsafe Toys: How to Spot the Hidden Risks That Could Harm Your ChildAre Your Kids' Smart Toys Spying on Them?Buying Toys on Overseas Websites Can Be RiskyRelated Consumerpedia Episode: 20- Whatever Happened to Truth in Advertising?Not a Checkbook member? ⁠⁠⁠⁠⁠Sign up for a free 30-daytrial to access all of our unbiased ratings⁠⁠⁠⁠⁠.

"Podcast audiences absolutely love consistency." - Charlotte Lewis-WestNiall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.Key Takeaways:Identify your audience and niche to tailor your podcast format and tone (04:58)Develop a clear objective and success metrics for your podcast (09:14)Consistency is crucial for podcast success and audience retention (34:35)Short-form content can significantly boost podcast visibility (27:28)Understand regional preferences for podcast consumption (audio vs. video) (29:26)Chapters and Timestamps: 04:58 - The importance of podcast planning 09:14 - Developing a podcast strategy 14:58 - Understanding your audience and niche 19:00 - Effective podcast promotion techniques 24:23 - Advertising platforms for podcasts 27:28 - The power of short-form content 29:26 - Audio vs. video podcasting 34:35 - Long-term benefits of podcast planningSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

The wild sounds don't relent on SIDE B of 2001's Are You Are Missing Winner. So let's continue the fun, mates.Are you searching for the new episode now? Are you looking for the real thing, yeah? You may be missing out on more great Fall-related explorations… but not if you join ⁠WATF PATREON:  Full A & B-SIDE discussions (Now!), special (Patreon-only) bonus episodes, side excursions into Fall-member side projects, and early access to all episodes! ⁠⁠⁠⁠⁠⁠Join WATF Pod on PATREON and get them all! Including rare Fall content, merch, and exclusive chats with Gavin & Steve as they discuss everything Fall-related.⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow WATF Pod on: ⁠Instagram⁠  //  YouTube  //  ⁠Twitter⁠  //  ⁠Facebook⁠For more Fall-related info, please visit our fellow Fall-heads' great work at:  TheFall.org  //  Annotating The FallTheme Song by Gavin Watts: ⁠https://wearethefallpod.bandcamp.com/⁠Produced and presented by Watts Happening Records: ⁠www.TheWattsHappening.com⁠Advertising & Guest Inquiries - Contact:  wearethefallpod@gmail.com

This episode is presented by Create A Video – A lengthy essay by Jacob Savage about the real impacts of our DEI-obsessed cultural institutions on young white men has gone viral. It reveals how older white guys jammed up the talent pipelines in academia, media, and Hollywood that had become hyper-focused on not hiring white men for entry- and lower-level positions. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – More reaction and analysis of Jacob Savage's essay about the real impacts of our DEI-obsessed cultural institutions on young white men. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Stacey Matthews from RedState.com joins me to discuss another manufactured outrage over the "Appeal to Heaven" flag and the inability of the Left to call out evil when it rampages through peaceful communities around the globe. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Dani Richa is the Chairman and Group CEO of Impact BBDO, the famed ad agency that partly inspired Matt Weiner's classic show Mad Men. Dani joins Diane Brady and Kristin Stoller On Leadership Next to talk about the night he spent watching ads from all over the world, his favorite campaigns, the project he killed, and advertising successfully in MENA. Of course, it wouldn't be a 2025 conversation without talking about AI and Dani dives in to discuss why ignoring AI tools would be a “missed opportunity,” while still believing that only humans “can do what's never been done before.” 

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Planning's greatest Holiday Ads Party returned live to the Merchandise Mart in Chicago. A packed house watched and debated some of the best holiday ads from the US and UK. On stage were Nimisha Jain, CSO at Highdive, Pedr Howard, Head of Creative Excellence at Ipsos, Samantha Cescau, CSO at Leo Burnett and Mark Gross, Co-Founder and Co-CCO at Highdive. Love to hear what your favorite Holiday spot was this year. Thanks to Ipsos, The Effies and Tracksuit for supporting our 2025 live tour. Happy Holidays everyone.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer - where he wrote about the "chicken and egg problem" of North Carolina's public schools and the confidence that lawmakers and parents are losing in them. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – We are learning of more courageous and heroic behavior by Australian civilians who tried to thwart the jihadist attack on a Hannukah celebration on Bondi Beach over the weekend. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The North Carolina Department of Public Instruction reports that student enrollment declined in 105 of the state's 115 districts. While some education officials are blaming a declining birthrate, I have another theory. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's most persistent challenges: measurement. They explore why so many campaigns fail before they even launch, how to balance short-term performance with long-term brand building, and why the best marketers use multiple models to find the truth.Topics covered: [02:00] Why human behavior makes measurement messy[04:00] The planning problem causing measurement failures[06:00] Choosing your North Star metric[08:00] Balancing immediate CAC with long-term brand growth[10:00] Using multiple models to triangulate the truth[13:00] Quantifying TV's halo effect across channels[15:00] Incrementality testing vs MMM vs synthetic controls To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Marketing Architects Report: https://www.marketingarchitects.com/Long-and-Short  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Between the Sheets: Sexuality, Classified Advertising, and the Moral Threat to Press Freedom in France (Cornell UP, 2025) by Dr. Hannah Frydman reveals a space, hidden in plain sight in Third Republican Paris, where deviant sexualities and lives could be experimented with and financed, despite republican attempts at growing and norming the population through the heterosexual family. That space was the newspaper, which was not simply a tool of normalization and a site of "dominant discourse," as it has frequently been imagined. Reading between the lines, Dr. Frydman shows how, through the Belle Époque classifieds, the newspaper became a tool for living lives otherwise as information flowed from it not just vertically but also laterally, facilitating person-to-person communication. The sexual relationships, exchanges, and services enabled by this communication were far from utopian: Surviving and thriving outside of social norms often required exploiting others. Yet by attending to the lives and livelihoods enabled by the classifieds, ethical or otherwise, Between the Sheets demonstrates that, thanks to new innovations in media technologies, queer and nonnormative lives in this period were lived in the center as well as on the margins. It was this centrality, however, that inspired efforts to place new (moral) controls on mass cultural forms and technologies. After World War I, in an interwar moment often characterized as one of sexual liberation, the press's queerness was subjected to ever-increasing surveillance and control, with repercussions for press freedom writ large. These repercussions echo into our age of social media, with its promise of unfettered connection, which inspires repressive legislation to keep sexuality (and with it, freedom) in its crosshairs. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Scott Kerr is joined by Dino Michael, senior vice president & global category head for Hilton's luxury brands, overseeing the strategic growth and positioning of storied brands like Waldorf Astoria, Conrad, and LXR. Dino discusses the biggest shifts in luxury hospitality in the last two decades, how Hilton's luxury brands continually proves its value proposition in the fiercely competitive luxury hotel landscape, and why travelers are pivoting from escapism to emotional alignment. He also talks about the vision and strategy behind Waldorf Astoria Hotels & Resorts' major revitalization spearheaded by its crown jewel Waldorf Astoria New York, and why the recently acquired NoMad Hotels was a strategic investment for Hilton's luxury portfolio. Plus: Why 'sleep is the new status symbol'Featuring: Dino Michael, Senior Vice President & Global Category Head, Luxury Brands at Hilton (hilton.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

Between the Sheets: Sexuality, Classified Advertising, and the Moral Threat to Press Freedom in France (Cornell UP, 2025) by Dr. Hannah Frydman reveals a space, hidden in plain sight in Third Republican Paris, where deviant sexualities and lives could be experimented with and financed, despite republican attempts at growing and norming the population through the heterosexual family. That space was the newspaper, which was not simply a tool of normalization and a site of "dominant discourse," as it has frequently been imagined. Reading between the lines, Dr. Frydman shows how, through the Belle Époque classifieds, the newspaper became a tool for living lives otherwise as information flowed from it not just vertically but also laterally, facilitating person-to-person communication. The sexual relationships, exchanges, and services enabled by this communication were far from utopian: Surviving and thriving outside of social norms often required exploiting others. Yet by attending to the lives and livelihoods enabled by the classifieds, ethical or otherwise, Between the Sheets demonstrates that, thanks to new innovations in media technologies, queer and nonnormative lives in this period were lived in the center as well as on the margins. It was this centrality, however, that inspired efforts to place new (moral) controls on mass cultural forms and technologies. After World War I, in an interwar moment often characterized as one of sexual liberation, the press's queerness was subjected to ever-increasing surveillance and control, with repercussions for press freedom writ large. These repercussions echo into our age of social media, with its promise of unfettered connection, which inspires repressive legislation to keep sexuality (and with it, freedom) in its crosshairs. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies

On today's Take 2 with Jerry & Debbie our topic is: Are you influenced by advertising?

A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture in a fast-moving industry. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is presented by Create A Video – The suspect in a mass shooting on the campus of Brown University is still on the loose. But we have no description. Plus, Hollywood legend Rob Reiner and his wife, Michele, were murdered yesterday. Police have charged their son. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Chapel Hill-Carrboro school leaders were dragged before a House Oversight Committee hearing over their apparent refusal to follow the recently-passed state law dubbed a "Parents' Bill of Rights." Plus, a lawsuit has been filed against Ardrey Kell High School over its malicious prosecution of a student who painted the "spirit rock" with a Charlie Kirk memorial. AP Dillon joins me to discuss. She is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Former spokesman for the Republican National Committee, Doug Heye, joined me to discuss moving North Carolina's 2028 Democratic presidential primary to be the first in the nation. Plus, two Islamists open fire on Jews in Australia. We may never know the motive. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Thousands of people fled for safety at Australia’s iconic Bondi Beach as two gunmen opened fire during a Hanukkah celebration. In a matter of minutes, the shooters killed 15 innocent people including a 10-year-old girl, and 40 others are in hospital. Former counter terrorism detective Peter Moroney joins Gary Jubelin on this bonus episode of I Catch Killers to explain how the massacre unfolded, whether it could have been prevented and what happens next. Forensic psychologist Dr Nathan Brooks also joins Gary to give an insight into the minds of people who commit these acts of terror. Listen to more from Peter Moroney here and here, or catch up on the recent episodes with Dr Nathan Brooks here and here. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

Retired homicide detective Graeme Simpfendorfer reveals how artificial intelligence could finally crack Australia’s most notorious cold cases. As AI revolutionises murder investigations and predicts crimes before they occur, criminals are learning to weaponise the same technology - so who will master it first? Listen to Graeme Simpfendorfer’s earlier I Catch Killers episodes - part one here and part two here. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

We talk with some of London's top strategic and creative talent about the year that was 2025. Martin Beverley of Ace of Hearts, Paula Bloodworth of Alien Baby, Mel Arrow of McCann, Chris Gallery of Mother and Alex Grieve of BBH join me. Next live tour stop is Boston in late January. Thanks to The Effies, Tracksuit and Ipsos for supporting our Live Tour. 

David Cleevely didn't approach hospitality like a chef — he approached it like a systems engineer. After decades building companies at the heart of British technology and science, Cleevely went on to co-own one of the UK's most iconic Italian restaurants. In this conversation, he explains why running a restaurant isn't that different from running a technology business — if you understand systems, incentives, and long-term thinking. This isn't a story about Silicon Valley hype. It's about infrastructure, patience, culture, and why the boring bits are what actually make businesses work. ===============

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Behind the vision boards and DIY projects lies a platform built not on fleeting attention, but on deliberate intention.This episode reveals five surprising truths about Pinterest that defy conventional social media wisdom and highlight its unique, untapped value for businesses and marketers.--------------------------------------------------------------------------------1. The 90-Minute Paradox: Why Less Time on Platform Means More for BusinessIt's a counter-intuitive finding that stops most marketers in their tracks: Pinterest users spend significantly less time on the platform than users of other major networks.According to recent data, the average user spends just 1 hour and 31 minutes per month on Pinterest. Compare that to the time sinks of other platforms:• TikTok: 35 hours per month• Facebook: 29 hours per month• Instagram: 15 hours per monthThis isn't a sign of low engagement; it's a signal of high-intent, purposeful activity. Breaking it down, 91 minutes a month averages to just about 3 minutes per day. Users aren't there to endlessly scroll. In those three minutes, a user is on a mission: they might spend 30 seconds looking for an idea, a minute to find the right one, and the next minute to affirm it, save it for later, or click through to act on it immediately. This focused, goal-oriented behavior means every minute is packed with commercial intent."So if you're planning on Pinterest and you're spending less than 2 hours to be on a platform that's going to give you maximum return on your time and investment, it's worth it than spend 35 hours to do the same thing..."2. The Audience Isn't Just Browsing—They're Planning and They Have Buying PowerThe fundamental difference between Pinterest and other platforms is user mindset. While other networks thrive on a culture of passive "swiping," Pinterest is the go-to destination for active "planning." Users are there with the specific intention of preparing for something—whether it's an event, a book, a wedding, a shoe, a color, or a tip—which makes them uniquely receptive to relevant brand content and advertising.This high-intent audience also has significant financial leverage:• Approximately 45% of Pinterest users have an annual household income of at least $150,000.• Their purchasing power is 5% to 38% higher than on other social platforms.This combination of forward-looking intent and disposable income creates an environment where ads are not an interruption but a welcome part of the discovery process."It tells you that Pinterest is not a place that people are going to swipe. They're going there to plan. So when they're going there to plan, they're searching with the intention of purchasing something or planning for something."3. Forget "Lookalikes," Pinterest Is About "Actalikes"Most digital advertisers are familiar with "lookalike audiences"—the targeting method used by platforms like Meta to find users who share demographic traits with an existing customer base. Pinterest offers a more powerful alternative: the "actalike audience."An actalike audience is a group of users targeted based on their active, intentional behaviors. These are users who are thinking, planning, processing, doing, and responding. Rather than targeting people who simply look like your customers, you target people who act like them.This is a critical distinction. An actalike audience is inherently composed of users with proven intent and behavioral patterns that align with conversion. It targets an active mindset, not just a passive profile, suggesting a much higher probability of a positive outcome for advertisers.4. Your Content's Lifespan: A Marathon, Not a SprintThe ephemeral nature of social media content is a constant challenge for marketers. A post that takes hours to create can disappear from feeds in a matter of hours. Pinterest operates on a completely different timeline.The lifespan of content on Pinterest presents a stark contrast to its social media counterparts:• Pinterest Pin: 3.5 to 5 months• Instagram Post: 19 to 72 hoursContent on Pinterest functions less like a fleeting post and more like a long-term asset. Each pin acts as a durable entry point to your brand, continuing to drive traffic, discovery, and conversions for months on end. This turns content creation from a short-term sprint into a sustainable, long-term investment with compounding returns, much like traditional SEO.5. The Surprising Truth About Media OwnershipOn platforms like Instagram and TikTok, you are a perpetual tenant. You build your presence on rented land, but you never truly own your content or the space it occupies. Pinterest offers a unique and powerful path to digital property ownership.When you claim your website on Pinterest, you establish 100% ownership of your media on the platform. This is made possible by the Pinterest Tag—a piece of code on your website that connects your property to the platform, tracks conversions, and solidifies your ownership. This transforms your Pinterest business account from a simple social profile into a claimed media asset.The platform even provides a powerful tool to leverage this ownership. You can connect your Instagram business account and pull the last 365 days of content directly onto Pinterest. Think about the implications: you didn't own your content on Instagram, but now you have Instagram's content building an owned asset on Pinterest, all because you've claimed your website as a digital property."You don't own 100% of your media on Instagram... with Pinterest it's a beautiful place because when you claim your Pinterest account and you claim your website on Pinterest. What you've technically done is that you've claimed a property on an asset that you don't own but now you own..."--------------------------------------------------------------------------------Conclusion: Rethinking Attention vs. IntentionFor years, the digital marketing world has been obsessed with the attention economy—a relentless race for more screen time, more views, and more hours spent scrolling. Pinterest proves that there is a more valuable currency: intention.Its true power lies not in capturing endless hours of passive attention, but in connecting with a high-value audience during their most decisive planning and purchasing moments. The platform's unique combination of high intent, powerful demographics, action-based targeting, and content longevity makes it an unparalleled tool for businesses.As you plan your next marketing strategy, ask yourself this: What could your business achieve if you focused less on the attention economy and more on the intention economy?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Former detective Graeme Simpfendorfer spent 27 years investigating murders, armed robberies and serious crimes. What took him months of work can now take seconds - thanks to pioneering AI technology. From identifying getaway cars instantly to tracking suspects in real-time, AI is revolutionising criminal investigations. Graeme joins Gary Jubelin to share the incredible potential and the serious dangers of this brave new world. Listen to Graeme Simpfendorfer’s earlier I Catch Killers episodes - part one here and part two here. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

While some viewers complain that AI-generated ads look uncanny, brands like Coca-Cola are making them anyway. WSJ's Katie Deighton explains how Coke remade their iconic “Holidays Are Coming” ad with artificial intelligence, and what that signals for the ad industry's future. Jessica Mendoza hosts. Further Listening: - The Era of AI Layoffs Has Begun - How a $1.5 Billion Settlement Could Alter the Course of AISign up for WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Create A Video – It took five years, but the New York Times has finally reported how the Biden administration blew open the borders through intentional changes and ignored all warnings that it would create chaos and electoral damage. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The US Attorney has filed federal charges against the twice-deported criminal illegal alien who stabbed a man on the light rail line last week. Plus, Mecklenburg Sheriff Garry "Not My Fault" McFadden says it's not his fault the immigration system is broken - despite his years-long refusal to cooperate with immigration enforcement efforts. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – While the border crisis exploded during the Biden administration the media utterly failed to hold the regime to account for its nullification of immigration law. Now that Trump is trying to fix the problem, we get sermons about following the law. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

News Weakly 190 - 13th Dec, 2025Top stories of the weekTEENS UNPLUGGED, NATION UNBOTHEREDRECEIPT OF THE WEEKBEHIND BARS AND BEYOND SCRUTINYBETTING ON THE APOCALYPSEQuote of the week“Advertising people will arrive like seagulls at a chip shop.”CreditsSami Shah is a multi-award-winning comedian, writer, journalist, and broadcaster.For more: http://thesamishah.comTheme music “Historic Anticipation” by Paul MottramThis podcast is written, hosted, and produced by Sami Shah. Hosted on Acast. See acast.com/privacy for more information.

This episode is presented by Create A Video – The interim CEO of the Charlotte Area Transit System (CATS) has published a report addressing some of the various issues and questions after another person was stabbed on the light rail line. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Beginning today, WBT is now on 107.9-FM -- a massive signal for the Charlotte market. I run down the details, plans, and rumors about the switch. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The accused murderer of Ukrainian refugee Iryna Zarutska made his first court appearance this morning. He will continue to be held with no bond. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

WOW!!!

This episode is presented by Create A Video – In oral arguments at the US Supreme Court this week, Justice Ketanji Brown-Jackson argued that "independent agencies" should be outside the control of the executive branch - essentially creating a fourth branch of government. Which is kind of insane. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The criminal illegal alien who stabbed a man on Charlotte's light rail train last week was cited for carrying a knife at a train station back in October. He was given a citation and released. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of Right About Now with Ryan Alford, Ryan interviews Jeff Umbro, founder and CEO of Pod Agglomerate, about the fast-changing podcast industry. They discuss the rise of programmatic advertising, the growing influence of video, and shifts in monetization and production. Jeff shares insights on audience growth, the challenges of podcast production, and the evolving business models shaping the medium. The conversation highlights the importance of adaptability and understanding audience needs, offering valuable advice for creators and businesses navigating the dynamic world of podcasting. TAKEAWAYS Evolution of the podcast industry Rise of programmatic advertising in podcasting Impact of video content on podcasting Future of monetization and production in the podcast space Strategies for attracting new listeners versus retaining existing ones Challenges in podcast production and client management Origins and growth of Pod Agglomerate Transformation of the podcast ecosystem over the past decade Shift from narrative podcasts to conversational formats Importance of having a clear business model for podcast creators  

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

Today, we're welcoming Robin Landa back to the show. I first interviewed Robin in February 2023 about her book The New Art of Ideas, and I'm thrilled to continue that conversation.Robin is a distinguished professor at Kean University and a globally recognized expert in creativity and branding. She received the 2024 Gold Design Education Recognition Award, was named by the Carnegie Foundation among the ‘Great Teachers of Our Time,' and will be inducted into the New Jersey Advertising Hall of Fame in 2025.Robin 's Website @proflanda on Instagram Robin 's Facebook page Robin on YouTube Author of 25 books—including Graphic Design Solutions, Strategic Creativity, Advertising by Design, and Shareworthy (with Greg Braun)—Robin now turns to her new release: Branding as a Cultural Force: Purpose, Responsibility, and ResonanceFrom The New Art of Ideas to Cultural ForceRobin, when we talked in February 2023, you laid out a practical pathway for generating and shaping ideas. What's evolved in your thinking since then—and how did that trajectory lead to Branding as a Cultural Force?Branding as a Vehicle for Systemic ChangeYour new book argues that branding can—and should—shape culture, not just reflect it. What catalyzed this call to action, and how does it challenge conventional brand playbooks?From Product Stories to Cultural MovementsWhich brands or campaigns today truly function as cultural forces? What makes them work—and what can creative teams learn about purpose, responsibility, and resonance?Authenticity, Accountability, and RiskWhen brands take a stand, what's the right balance between authentic purpose and measurable responsibility? How should leaders navigate backlash, skepticism, and “purpose-washing”?Teaching Creative CourageYou've shaped thousands of careers through teaching, mentoring, judging, and writing. What practices help people move from safe, incremental ideas to bold, world-shaping concepts—without losing strategic clarity?The Next Generation of Brand LeadersWith AI, rapid cultural shifts, and fragmentation of attention, what skills—and mindsets—will define tomorrow's most effective brand leaders?Thanks to our sponsor, White Cloud Coffee—fueling creative conversations everywhere. Listeners, enjoy 10% off your first order at whitecloudcoffee.com.And before you go, remember to download your free e-book of Your World of Creativity when you visit mark-stinson.com.