Podcasts about Advertising

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss the latest performance audit of the North Carolina Education Lottery that found record net revenue but the amount of money going to fund education (as was the original stated intent of creating the lottery) declined. Plus, the annual list of federal funding grievances. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Minnesota Governor Tim Walz says it's white supremacy to be outraged about the massive fraud committed in his state by the Somali community. It is, of course, not racist. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – There is a noticeable silence from the pro-Hamas crowd now that Iran is seeing (another) uprising by the Iranian people against the oppressive Islamic regime there. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Send us a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audience.Five things you'll learn from this episode:AI as a new audience: Why PR has to persuade machines, not just humansWhy the AI era goes beyond traditional SEOHow AI determines and delivers recommendationsThe two key hurdles brands must overcome for AI visibilityPR's renaissance: Thriving in an AI-driven worldQuotables“If you give AI models clear claims, real proof, consistent messaging, they reward your brand like a human reviewer would. You can just do what PR folks have always been excellent at doing, which is building a brand.” — Keller Maloney“The first thing that you need to make sure of when marketing to a customer is awareness. If they don't know you exist, then there's no hope in having them buy your product. The second is specificity, to actually get recommended. When ChatGPT is having a conversation with a specific user about their specific problem, in order for that model to recommend you, they need to know that your product or your solution is the best solution for their user's very specific problem.” — Keller Maloney“The real key is earned media. It's like convincing a human. Earned media and a corroboration across trusted sources goes a really long way in helping these models find out about your brand and then determine that you are legitimate enough to consider as a recommendation for their customer.” — Keller Maloney“Getting more AI recommendations looks a lot more like PR than anything else.” — Keller Maloney“The things that help an AI model refer to your brand are the same things that help humans refer your brand, which is strong brand presence, earned media trust, and presence across sources.” — Keller Maloney“The best PR work is helping people, educating people. Steve Jobs is famous for saying, ‘Advertising helps with sales, but good PR educates.'” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Keller MaloneyKeller Maloney is the co-founder of Unusual, a platform he built with his co-founder Will to help marketers understand and influence how AI models perceive their brands. Their work takes classic PR principles and applies them to a new audience — artificial intelligence. A Los Angeles native, Keller went to Princeton University, where he earned All-American honors in water polo.Guest's contact info and resources:Keller Maloney on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Highly engaging music can double your return on media investment. Yet most brands treat music as an afterthought, leaving millions on the table.This week, Elena, Angela, and Rob are joined by Roscoe Williamson, Global Strategy Director at MassiveMusic. Together, they dig into groundbreaking research proving music is a tangible driver of marketing effectiveness. Roscoe shares findings from a study with the IPA that tested hundreds of UK TV ads and reveals which types of music increase brand fame, willingness to pay, and campaign ROI.Topics covered: [01:00] The history of music in advertising from jingles to sonic ecosystems[09:00] Why longer-form music has been a black hole in effectiveness research[14:00] How engaging music can double return on media investment[17:00] Examples of brands using music to drive effectiveness[23:00] Why CMOs should mandate music testing for campaigns over $1 million[27:00] The future of sonic branding and generative AI music  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: IPA & Massive Music Report: https://resources.massivemusic.com/sound-science-whitepaperRoscoe Williamson's LinkedIn: https://www.linkedin.com/in/roscoewilliamson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, Gino Barbaro sits down with Aaron Fraser, founder of the Action Sports Club and bestselling author. Aaron shares his powerful transition from a professional snowmobile racer facing a career-ending injury to becoming a leading expert in helping athletes build personal brands.They dive deep into why building a brand around yourself—your face, your name, and your values—is far more effective and transferable than trying to build an "external" company brand first. Learn how authentic storytelling can attract major opportunities without the need for a hard sell, and discover the crucial difference between branding, marketing, and advertising.If you are an entrepreneur, real estate investor, or athlete looking to monetize your passion and land deals, you need to understand the strategy behind true personal branding.Here are the key takeaways from this episode:✅ Personal vs. External: Why it's crucial to build a brand around your name before launching external products or company names. Personal brands are flexible; external brands get stuck.✅ The Value Proposition: Branding isn't just visual design; it's what people say about you when you aren't in the room. It must align with your core values (like the Shaq example discussed).✅ The Power of Story: How sharing your authentic origin story can attract partners and investors without you ever having to "pitch" them.✅ Defining the Terms: A clear breakdown of the difference between Branding (the identity), Marketing (the overall universe), and Advertising (driving the sale).✅ Sponsorship Strategy: Why having huge "eyeballs" on your content doesn't guarantee sponsorship. It's about the alignment of your audience avatar with the sponsor's product.Question for you: Are you currently focusing more energy on building your personal brand (your name and reputation) or an external company identity? Let us know in the comments below!➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is presented by Create A Video – After a weeklong vacation where I battled some kind of horrific flu, I have beaten death and returned to the airwaves to discuss the important lessons of It's A Wonderful Life. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – How could hundreds of alleged service providers in Minnesota defraud the federal and state governments of billions of dollars for years unless there was almost no oversight of the programs. And that's the real scandal. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – First it was massive "industrial scale fraud" announced by the US Attorney's office investigating Medicaid fraud by Somalis in Minneapolis. Now, it's day care and adult health care services in the same city. And a 23-year old YouTuber blew the lid off it over the weekend. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this episode, Toby Mathis, Esq., of Anderson Business Advisors, interviews Ryan and Tait, hosts of the Passive Income Pilots Podcast and seasoned real estate investors. Ryan has built a $750 million self-storage portfolio while Tait continues flying for a major commercial airline. They share how pilots can build tax-free income while traveling the world through strategic real estate investing, syndications, and debt funds. The conversation covers the biggest mistakes new pilots make with retirement accounts, powerful Roth conversion strategies during probationary years, and how to leverage real estate professional status to offset W-2 income. Tyler and Tait explain how they legally pay almost no federal income tax on nearly $1 million in combined annual income using accelerated depreciation, cost segregation, and oil and gas investments. You'll also hear about whole life insurance strategies, airplane leasebacks for depreciation benefits, and why pilots' largest expense is actually taxes—not housing. Tune in for expert insights on building multiple income streams and achieving financial freedom! Ryan Gibson is the President, Chief Investment Officer, and Co-Founder of SIG. He has organized over $450M of private equity for Spartan's projects. Ryan has experience managing the development of SIGs projects in challenging markets. For SIG, Ryan is responsible for investor relations and capital raises for projects. Ryan is also a highly experienced commercial airline pilot. Ryan graduated from Mercyhurst University with a bachelor's degree in Business, with concentrations in Marketing, Management, and Advertising. Tait Duryea is the Founder and Chief Executive Officer of Turbine Capital. As an experienced airline captain and third-generation aviator, Tait combines deep industry knowledge with more than a decade of real estate investing experience across single-family, multifamily, self-storage, industrial, mobile home parks, and short-term rentals. Highlights/Topics: Best pilot-friendly passive income models: syndications, debt funds, and strategic real estate investing Biggest mistakes new pilots make: rolling old 401(k)s too quickly and missing Roth conversion opportunities during probationary year Tax-advantaged real estate: using accelerated depreciation and cost segregation to offset high W-2 income Real estate professional status: How Tait and his wife legally pay almost no federal income tax on nearly $1 million annual income Stacking strategies: combining low-income year Roth conversions with discounted LP valuations for maximum tax savings How one Southwest pilot saved $100,000 in taxes by following podcast education and implementing strategies Lifestyle creep: Converting purchases into time to make smarter financial decisions and avoid overspending What separates financially free pilots from those who aren't: continuous education, networking, and disciplined saving Share this with business owners you know Resources: Listen To The Passive Income Pilots Podcast https://passiveincomepilots.com/ Learn more about Ryan Gibson and Spartan-Investors https://spartan-investors.com/ Learn more about Tait Duryea and Turbine Capital https://www.turbinecap.com/ Schedule Your FREE Consultation https://andersonadvisors.com/strategy-session Tax and Asset Protection Events https://andersonadvisors.com/real-estate-asset-protection-workshop-training/?utm_source=how-pilots-build-tax-free-income-while-traveling-the-world&utm_medium=podcast Anderson Advisors https://andersonadvisors.com/ Toby Mathis YouTube https://www.youtube.com/@TobyMathis Toby Mathis TikTok https://www.tiktok.com/@tobymathisesq Clint Coons YouTube https://www.youtube.com/@ClintCoons  

Ads are overwhelming for a lot of ADHD business owners, not because they are bad at marketing, but because the information is scattered, noisy, and contradictory.In this episode, Skye talks with ads expert Jeremy Pogue, founder of Summit Acquisition, about how ads actually work at a high level, what they are and are not responsible for, and how to think about them without spiraling into complexity.This is a grounding conversation designed to help you understand the landscape before you decide anything.What we coverAds as awareness, not instant resultsWhy starting small matters emotionally and financiallyThe role of time and patience in ad performanceCommon misunderstandings that create anxietyHow to tell if ads even belong in your business right nowConnect with Jeremy: Instagram: jeremy_pogue. YouTube: @Jeremy_Pogue P.S. If your ADHD symptoms turn every business day into chaos—unfinished tasks piling up, revenue stuck, systems that don't stick—it's not you. It's your operating system. We help service business owners unblock their next $50-500k with simple systems that focus their brain. Watch this video to see how we do it, then take the program walkthrough.

In today's episode, your host, Jon LaClare, leads an important conversation that healthcare marketing rarely explains: the placebo effect and why it deserves far more attention. This discussion is inspired by the launch of Pluseebo, a transparent, intentionally humorous product designed to spark awareness around belief, expectation, and honesty in healthcare.While Pluseebo is lighthearted on the surface, its launch highlights a much deeper reality supported by published scientific research. Placebo responses can produce real, measurable biological effects in the body, including changes in brain chemistry, pain perception, and overall wellbeing. These effects are not imagined, and in many clinical trials they closely mirror the average performance of widely prescribed medications.Tune in as Jon breaks down what healthcare advertising often leaves out, including how modest the average benefit of some antidepressants, pain medications, sleep aids, and other common prescriptions can be when compared to placebo, and why side effects and transparency must be part of the conversation. Grounded in respected medical journals and FDA-reviewed data, this episode offers a research-driven perspective designed to inform, challenge assumptions, and elevate the discussion around modern healthcare. Don't miss this timely conversation on belief, biology, and why understanding the placebo effect changes how health products, treatments, and claims should be evaluated.In today's episode of the Harvest Growth Podcast, we'll cover:What the placebo effect actually is, and why it's not “fake.”What large studies reveal about SSRIs, opioids, sleep medications, anxiety medications, ADHD drugs, and statins.Why prescription drug commercials rarely tell the full storyHow transparency in healthcare affects trust and decision-makingHow Pluseebo is designed to spark honest conversations.To learn more about Pluseebo, visit Pluseebo.com.To be a guest on our next episode of the podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

We'd love to hear from you. What are your thoughts and questions?In this conversation, Kelle Sparta discusses her recent acquisition of MindBodySoul Magazine, detailing the journey that led to this transition, the business model, and the vision for future growth. She emphasizes the importance of partnerships, the integration of spirituality with business, and the strategies for creating a sustainable and ethical business model. Kelle also shares her excitement about bringing new content and research to the magazine, aiming to engage readers at a deeper level.Main Points:MindBodySoul Magazine has been around for four years.Kelle Sparta acquired the magazine to help it grow and thrive.The magazine targets affluent women aged 40-60 interested in health and wellness.The business model focuses on advertorials and online presence.Kelle emphasizes the importance of partnerships in business.They plan to expand distribution to high-end hotels and country clubs.Kelle's background includes spiritual coaching and business development.The vision includes creating a sustainable and ethical business model.They are seeking investment to hire sales staff and expand the brand.Kelle aims to bring the latest health and wellness research to readers.Connect With Kelle Sparta:kelle@kellesparta.comMindBodySoul.mediahttps://www.linkedin.com/in/kellesparta/https://www.facebook.com/kellespartahttps://www.instagram.com/kellesparta/https://www.youtube.com/channel/UC0jXbllhVlDcHRqMSQpR2DQTiktok: @KelleSparta

Mostly Growth on YouTube: https://www.youtube.com/@MostlyGrowthMostly Growth on Apple: https://podcasts.apple.com/us/podcast/mostly-growth/id1842238102Mostly Growth on Spotify: https://open.spotify.com/show/3KDtaLaXx1obFp5PUhZ6V3In this year-end episode of Mostly Growth, CJ Gustafson, Kyle Poyar, and Ben Hillman reflect on what it actually takes to build a modern media business around newsletters and podcasts. They unpack CJ's first year going full-time, comparing creative intuition versus metric-driven operating styles, and discuss what content truly drives growth. The conversation also covers distribution dynamics, the emotional reality of unsubscribes and burnout, and closes with a candid look at monetization, team building, and the tradeoffs between simplicity and scale.—SPONSORS:Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: https://pulley.com/mostlymetricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.com—LINKS:Mostly Metrics: https://www.mostlymetrics.comCJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Growth Unhinged: https://www.growthunhinged.com/Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/Slacker Stuff: https://www.slackerstuff.com/Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/https://www.growthunhinged.com/p/deep-research-for-gtmhttps://www.growthunhinged.com/p/2025-state-of-b2b-gtm-reporthttps://www.mostlymetrics.com/p/presenting-the-state-of-the-agentic-financial-stackhttps://www.mostlymetrics.com/p/the-great-ai-arr-illusionhttps://www.mostlymetrics.com/p/presenting-the-2025-tech-stack-reporthttps://www.mostlymetrics.com/p/download-the-annual-planning-biblehttps://www.growthunhinged.com/p/how-to-sell-annual-planshttps://www.growthunhinged.com/p/get-recommended-by-chatgpthttps://www.growthunhinged.com/p/gtm-vibecoding-ideashttps://www.growthunhinged.com/p/how-to-use-ai-agents-for-marketing—RELATED EPISODES:We get roasted for swag and drop some GTM goldhttps://youtu.be/uubf_8al95wDo vanity plates bring serious business?https://youtu.be/Cm1rubFb-kgPricing in the Real World: Babies, Bots, and Billinghttps://youtu.be/T1cjFSZR0k0—TIMESTAMPS:00:00:00 Preview and Intro00:01:52 Sponsors — Pulley | Metronome00:04:12 Action Figure Swag and Year-in-Review Setup00:05:47 Going Full-Time and the First-Year Reality Check00:07:24 Writing Schedules, Creative Work, and Time Optimization00:09:16 Writing Speed, Craft, and the Myth That Time Equals Quality00:10:51 Perfectionism vs. Throughput in Newsletter Writing00:13:03 Creator Burnout, Motivation, and Engagement Anxiety00:14:08 Playing the Long Game vs. Obsessing Over Metrics00:15:42 Best Work of the Year and High-Leverage Content Bets00:17:55 Big Research Reports as Career-Defining Projects00:19:19 When Memes Outperform Deep Work00:19:52 LinkedIn Algorithms vs. Content Quality00:20:51 Writing for the Feed vs. Writing to Think00:22:03 Optimizing LinkedIn Profiles for Credibility00:23:47 Subscriber Growth, Audience Quality, and Churn Reality00:27:20 Reports and Research as Growth Engines00:28:37 Tactical “How-To” Content That Actually Converts00:30:21 Tactical Value Beats Sounding Smart00:30:40 Building a Team and Scaling Beyond a Solopreneur00:32:05 Simplicity vs. Scale in Early Business Decisions00:35:37 Avoiding Boredom and Shiny Object Syndrome00:37:12 Balancing Writing, Consulting, and Energy00:37:54 Making the Leap Financially as a Creator00:39:01 Subscriptions vs. Advertising as the Real Business Model#MostlyGrowthPodcast #CreatorEconomy #IndependentCreator #NewsletterBusiness #YearInReview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

This episode is presented by Create A Video – Chris Krok fills in for Pete Kaliner | Hour 1 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Chris Krok fills in for Pete Kaliner | Hour 2 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Chris Krok fills in for Pete Kaliner | Hour 3 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)

Espresso is proudly powered by our sponsor, Unleashed!

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.

The podcast 'Loud and Clear' hosted by Francisco Cardenas features Faith Vernick, Executive Vice President and Head of Media Partnerships at Burson. Faith discusses her illustrious career in advertising, highlighting her work on iconic campaigns for brands like Oreo and Nissan. She elaborates on the challenges and strategies behind global marketing, emphasizing the importance of cultural nuances and storytelling. Faith also explores the evolving landscape of advertising, the integration of AI, and the future of media and agency structures. Her insights offer a comprehensive look at blending content creation, media buying, and technology to create impactful campaigns.Guest: Faith Vernick, Executive Vice President and Head of Media Partnerships at BursonProducers:⁠⁠⁠⁠ ⁠⁠⁠⁠Victor Cornejo Tell Me More Studios⁠⁠⁠⁠ & ⁠⁠⁠Pranav Kumar at LERMA/⁠⁠⁠Host: ⁠⁠⁠⁠Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/⁠⁠⁠

This episode is presented by Create A Video – Tony Marino fills in for Pete Kaliner | Hour 3 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Tony Marino fills in for Pete Kaliner | Hour 2 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Tony Marino fills in for Pete Kaliner | Hour 1 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it?  If you've ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what's possible when strategy and execution align.  John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines.  His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is built on both deep technical expertise and a refreshingly human, boutique approach. John lives and breathes PPC, but what sets him apart is his ability to translate complexity into clarity. In this episode, John breaks down how to build smarter ad systems, navigate AI-driven changes, and use data to make confident marketing decisions—so you can scale sustainably. Building Effective Google Ads Campaigns Starts with Strategy Before a single ad runs, John emphasizes one crucial question: What does success look like? So many brands jump straight into campaign creation without defining the exact action they want a user to take.  Whether it's booking a call, filling out a form, or placing an order, the call to action must be clear, trackable, and front-and-center on the landing page. From there, it all comes down to relevance. Google search is built on demand, not interruption. That means your job is to align with the terms people are already searching for—balancing high-intent keywords with lower-cost, broader queries that reveal early interest.  And once ads are running, tracking becomes your lifeline: real data allows advertisers to cut waste, double down on what's working, and eventually leverage Google's AI-powered bidding strategies for even greater efficiency. How AI and New Algorithms Are Changing the Future of Advertising AI is dramatically reshaping how users search and how brands need to show up. Google's AI Overviews now dominate search results, and platforms like ChatGPT, Claude, and Perplexity are becoming discovery engines in their own right. For marketers, this means optimizing not only for Google but also for GEO: Generative Engine Optimization. John reveals a surprising insight: AI models pull heavily from third-party sources like Reddit, YouTube, Quora, and listicle-style articles. That means service providers and brands must think beyond traditional SEO and start contributing valuable content across these ecosystems. As John puts it, "AI is an incredible tool, but it's not a critical thinker." Without strong human guidance, automated systems can quickly misinterpret signals and overspend in the wrong places. Enjoy this episode with John Horn… Soundbytes 07:13 – 07:21 "Advertising is not a magic bullet. We're not going to just launch a campaign and suddenly you're printing money and life is amazing." 23:00 – 23:10 "Businesses are having to definitely think through, how do I make sure my business is coming up as a solution in those other platforms when people search there as opposed to Google." 30:41 –31:06 "So what would you suggest to service providers specifically to start ranking in the AI platforms?" "Start engaging on Reddit. When I say engaging, answering questions, commenting on posts, creating your own posts. And you have to be—you can't be too salesy. You have to bring legitimate value because people are very allergic on Reddit to too much of the salesy approach and things can go south quickly." Quotes "Advertising is not a magic bullet. There's risk involved, and every business is different." "You have to define what success looks like and the action you want people to take before you ever launch a campaign." "AI is a fantastic tool, but it's not a critical thinker. You have to pair it with human judgment." "You can't rely on AI to make all the right decisions. If you give it bad direction, it will spend a lot of your money very quickly." Links mentioned in this episode: From Our Guest Website: https://stubgroup.com/ LinkedIn Profile: https://www.linkedin.com/in/johnjhorn1/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosing frequency over breadth, hyper-targeting over scale. This week, we're sharing a special recording from Brandweek. Angela is joined on-stage by Dale Harrison. Together, they dig into reach primacy: the idea that ongoing reach, not creative brilliance, drives share of market. They explore why brand recall at purchase matters more than top of mind awareness, how forgetting forces you into always on campaigns, and why light buyers fuel growth. Plus, learn how AI driven media buying slashes TV costs while expanding reach across linear and CTV. Topics covered: [01:00] Why reach is more powerful than creative effectiveness[03:00] Brand recall at purchase and the 95-5 rule[06:00] Reach as a rate, not a number[11:00] The danger of hyper-targeting on CTV[13:00] Why TV gets unfairly labeled as expensive[16:00] Using multiple measurement models to prove TV performance  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Watch: The Math Behind Smarter TV Advertising: https://www.marketingarchitects.com/blog/watch-the-math-behind-smarter-tv-advertisingDale Harrison's LinkedIn: https://www.linkedin.com/in/dalewharrison/Angela Voss' LinkedIn: https://www.linkedin.com/in/angelamvoss/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

As the curtain closes on 2025, the marketing and advertising landscape looks fundamentally different from what it did 12 months ago. It was a year where “impossible” comebacks became reality — led by the butter-soaked resurgence of Red Lobster — and where the “creative agency of record” model was tested by bold new partnerships such as JCPenney and Mischief.In this special year-end wrap-up, the Campaign US editorial team dives deep into the stories that moved the needle. From the legal battles over AI in Hollywood to the investigative ripples caused by the Cannes awards fallout, we examine the moments that sparked debate in the C-suite and the Slack channels alike. We also take a hard look at the evolving creator economy, the shifting value of industry awards and the resilience of the workforce amidst a year of significant layoffs. The sound bite"2026 is going to be a busy year."The articlesThe Social Skinny: Disney, Universal become first Hollywood giants to file AIFrom a popular CEO to viral seafood boils: The story behind Red Lobster's biz comebackIn the post-bankruptcy chapter of its story, JCPenney names Mischief as its new creative agencyHavas and World Vision's Lessons of Shame under scrutiny after Cannes Lions winOmnicom completes acquisition of IPG, creating world's largest ad holding company‘Tracking Bad Bunny' team hopes Grand Prix win inspires people to find Puerto RicoREVEALED: The most-awarded brands, campaigns and agencies across the worldZulu Alpha Kilo's new promo, even hardened criminals draw the line at fake case studiesAnomaly's parody-style ‘Greatest Hits' ad to woo intern applicants is a bangerInside the creator economy's late payment crisisIn new Sweethearts campaign, till death do us part no longer holds weightCampaign US unveils new editorial team under leadership of Luz CoronaThe takeawaysAI's impact on the entertainment industry is significant.Red Lobster's comeback highlights the power of marketing on the bottom line.JCPenney's partnership with Mischief signifies a new direction in bold partnerships.Controversies surrounding awards are reshaping industry standards.Creators are increasingly taking control of their narratives.The importance of ethical practices in advertising is growing.Self-deprecating humor in ads resonates with audiences.2026 promises to be another transformative year for the industry. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Barbara Emener Karasek is the CEO and Co-Owner of Paradise Advertising & Marketing, Inc., an award-winning full-service agency specializing in tourism, hospitality, and lifestyle brands. With a global marketing career spanning leadership roles at organizations such as SeaWorld Parks & Entertainment, Inc. & Entertainment, PGA TOUR, NASCAR, and the United States Olympic & Paralympic Committee, Barbara brings deep expertise in brand strategy, partnership negotiation, and consumer engagement. She's also co-founder of AiOpti Media LLC, a data and analytics firm that leverages AI to improve media targeting and performance. A Furman University and University of South Florida alumna, Barbara has been recognized among HSMAI's Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization and Distribution for her impact in hospitality and marketing.

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

This episode is presented by Create A Video – Tony Marino fills in for Pete Kaliner | Hour 3 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Tony Marino fills in for Pete Kaliner | Hour 1 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Tony Marino fills in for Pete Kaliner | Hour 2 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today? We have a special Old Masters Series show today. It's a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025. Our old Master is Claude Hopkins. Most people don't realize that there's a strong connection between two of the most important principles he wrote about and used – sampling, and demonstration – and what makes for an effective lead magnet in today's world. For this episode, I went back into two of his most important books, Scientific Advertising and My Life in Advertising. We'll talk about those first. There are tons of gems in there and these books are well worth reading many times, which I have done myself. So we're going to focus on a narrow slice of the wisdom on today's hybrid Old Masters Series show. And then, we'll catapult into 2025 to see how those ideas have evolved. My Life in Advertising/Scientific Advertising, by Claude Hopkins https://www.amazon.com/dp/0844231010/ Sample Lead Magnet: First Two Chapters Of The Persuasion Story Code https://PersuasionStoryCode.com Download.

On today's podcast episode, we discuss airline passengers' receptiveness to ads, share best-in-class examples of contextual campaigns, and explore where in-flight ads are headed next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Ragu Kamakshisundaram, Vice President of Media and Monetization at Viasat Ads. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-next-generation-of-in-flight-advertising-passenger-receptiveness-contextual-campaigns-what-c     © 2025 EMARKETER   Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to  engage. Join their journey with Viasat Ads. 

White Lotus actor Rob Carlton becomes a suspect in a mock interrogation as Gary Jubelin and Aussie comedian Elouise Eftos demonstrate their detective skills. The two comedians take over hosting duties of I Catch Killers while Gary answers their questions in a lighthearted - and at times chaotic - end of year episode. Learn more about Rob Carlton’s show, Virgin In A Knife Fight, touring nationally in 2026 here, or listen to Rob’s new podcast Braveworlds here. Learn more about Elouise’s work in progress show, The Trophy, and find out tour dates here. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre, and what the now full-funnel marketer is still trying to better understand. I'm joined by Chris Marchegiani, Head of Brand Planning Insights and Creative, and Garett Levy, Sr. Global Brand Planner.

2025 felt like a year when everything became more and harder. More crises. More fear. More civic strain. More communities under pressure. And yet – more leadership, too. In this episode, Glennda connects with Darlene Nipper, President of the Rockwood Leadership Institute, for a grounded look at what leadership truly looked like in 2025. Darlene shares what she and her team witnessed across the country: communities organizing, mutual-aid volunteers pivoting to meet urgent needs, families creating rapid-response communication networks, and leaders of small organizations adapting and strategizing for the future. This wasn't leadership from the podium. It was leadership from the sidewalk, school hallway, boardroom, and living room. Together, Glennda and Darlene talk about what broke, what held, and what grew stronger this year:  How democracy became a shared responsibility, not just a political concept What “leading from the inside out” looks like in high-pressure environments Why the long view and the short view have to coexist What nonprofit leaders need to prioritize amid uncertainty And through it all, one truth kept surfacing: leadership is no longer reserved for the chosen few. It is happening everywhere, often in people who never expected to step into the role. Whether you lead a nonprofit, neighborhood group, faith community, or simply your own family, this episode offers clarity on what your leadership means right now, and what it needs next. TUNE IN TO LEARN: How 2025 redefined who counts as a leader: This year showed us that leadership doesn't just come from titles or org charts – neighbors, parents, volunteers, and everyday people stepped in where systems fell short. Why democracy became a litmus test for leadership this year: In 2025, leaders weren't just asked to run programs. They were asked to choose whether to protect democratic values or remain silent as they eroded. How easy on-ramps – rather than professional gatekeeping – brought more people into meaningful action: Grassroots movements gained momentum because people could simply show up, proving accessibility is what fuels community power. What nonprofit leaders need to prioritize amid uncertainty: From pivoting quickly to listening deeply, this episode breaks down the practices that helped organizations stay grounded and effective. How leaders are thinking ahead while addressing immediate crises: Even while navigating fires, funding losses, and political turmoil, visionary leaders shifted into long-view strategy – imagining a future they may never personally see. KEY QUOTES: “I think this notion of leadership is this far-off behavior or category of people that's not us, totally is a thing, you know, and it's like – no, actually it is all of us.” - Darlene Nipper “I do think this moment is calling a lot of people into leadership in ways that are really motivating.” - Glennda Testone “So money should not be a problem. You know? That should not even be an issue. If we believe in the work, we need to give it away is such a level that people are just not even leaders are not even thinking about where the money is going to come from.” - Darlene Nipper “Listen to your constituents, your community, your people, and come out with what you know, because your role, your place, your space is very unique to you and the work that you're doing.” - Darlene Nipper ABOUT GUEST: With over 25 years of leadership and advocacy experience, Darlene Nipper joined Rockwood as a trainer in 2012 and now serves as CEO. Darlene's knowledge of the challenges facing leaders and the practices required for effective leadership is informed by her own background at a range of organizations. She has held key leadership roles in nonprofit and social justice organizations, as well as city government and foundations.  Darlene previously served as the executive director of the BET Foundation, and as the chief operating officer at National Alliance on Mental Illness (NAMI), during which time she founded NAMI's Multicultural and International Policy Center. She is the former director of LGBT Affairs in the Executive Office of the Mayor of D.C., and the 2024-25 Visiting Senior Fellow for Movement Infrastructure and Explorations at the Freedom Together Foundation. A native Washingtonian, Darlene is an ordained interfaith minister, and practices mindfulness meditation, deep presence, and living joy. RESOURCES: Darlene Nipper LinkedIn Rockwood Leadership Institute Glennda Testone LinkedIn Nonprofit Leadership Lab DRG Talent Consulting Experts Joan Garry's Guide to Nonprofit Leadership – 2nd Edition by Joan Garry FREE WORKSHOP: Let's Build the Nonprofit Board of Your Dreams! FREE WORKSHOP: The 5 Practices of Outstanding Nonprofit Leaders Music by Jukebox the Ghost Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” Sponsored By DonorPerfect DonorPerfect provides nonprofits with powerful fundraising tools to drive success. Built on a foundation of integrity and innovation, the company prioritizes its clients over investors, cultivating a culture of collaboration, continuous improvement, and a commitment to making a difference. Check out their resource(s) below. 2026 Fundraising Calendar Design Tips for Nonprofits  A Fundraiser's Guide to Donor-Advised Funds Sponsored By DRG Talent Consulting Experts DRG is a talent advisory group helping nonprofit organizations to identify, attract, and nurture innovative, diverse leadership. Our team of 40+ experts serves over 200 nonprofits a year of all sizes and in various sectors across the country. Learn more at drgtalent.com. Check out their resource(s) below. Interviewing with Reduced

A theme that's dominated 2025 for me (and for many) has been price rises across many subscription-based platforms and services. My correspondence with companies has made clear that loyalty stands for very little. In fact, rather than being rewarded, longevity is increasingly exploited and monetised. In this episode of The Gentle Rebel Podcast, I share a year-in-review through the lens of price rises. The tipping point was an email from my podcast hosting company, Libsyn, announcing a 71 percent increase effective from January. It was the straw that broke this camel's back after a year of similar moves elsewhere. In the episode, I share exchanges with three companies that reveal how loyalty is no longer valued in itself, but engineered to extract profit from those of us who've become reliant on these platforms. https://youtu.be/qrmUSdGwcMs A Symptom of Enshittification Cory Doctorow describes the underlying trend as “Enshittification”, a form of platform decay visible in companies like Facebook, Amazon, Google, Apple, and Adobe. It's not a glitch, but a feature. Doctorow traces a familiar arc: platforms start by serving users well in order to grow. Once established, they pivot toward business customers, monetisation, and scale. Eventually, when users and businesses are sufficiently locked in, services are degraded for everyone so maximum value can be pulled out as quickly as possible. Disproportionate price rises are one symptom of this process, particularly in how companies treat long-standing customers. Lock-in is maintained through network effects (it's hard to leave when everyone else is still there), non-transferable data (your work can't easily be exported), and digital restrictions where purchases only function inside a single ecosystem. Music, books, films, and software are “owned” only as long as the platform allows it. In the name of convenience, we give ourselves over to these systems and become dependent on them. As the digital and physical worlds converge, this logic extends beyond apps and websites into cars, home devices, utilities, and infrastructure. At that point, this stops being a simple matter of consumer choice. Extraction is baked into the products themselves. We are quietly acclimatising to this new normal. It has crept in through corporate consolidation, weak enforcement of anti-trust legislation, and business models that no longer need to meaningfully consider customer relationships once a certain scale is reached. Abusing Trust, Need, and Loyalty Charlie Brooker has cited Enshittification as an influence on Common People, the opening episode of Black Mirror series seven. A couple sign up to a subscription-based medical intervention that escalates in cost, complexity, and dependency. Features are removed. Adverts are inserted. The stakes become existential. One particularly chilling moment sees Mike literally mutilating his own body for money via an OnlyFans-style platform, a stark symbolic image of how value is extracted from people once dependency is established. Price Rises for a “Valued Customer” Libsyn informed me they were raising the price of hosting A Quiet Night Inside No 9 by 71 percent. The justification was a familiar list of added features and growth opportunities, none of which were relevant to how we use the service. We don't want adverts or growth tools. We want reliable hosting and delivery. This exchange highlighted how much podcasting has changed since I joined Libsyn in 2009. Hosting platforms have increasingly positioned themselves as intermediaries between advertisers and podcasters. That relationship now takes precedence. Advertising is framed as a benefit to creators, while enabling hosts to raise prices and skim revenue from both usage fees and ad sales. Listeners, meanwhile, absorb longer ad breaks as the new normal. Is this stage two of Enshittification in the podcasting world? Note, I pledge never to put adverts on my audio podcasts. YouTube is the only exception, because Google inserts them regardless. ConvertKit and Paying for Features I Don't Want A similar logic played out with Kit, formerly ConvertKit. I chose it in 2016 because it was simple and reliable and have been a loyal user ever since. A price increase from $49 to $59 a month was justified by new automations and tools I didn't ask for or use. There is no way to opt out and pay less. The only concession offered was annual billing, which I pointed out mirrors poverty-tax logic: those without upfront capital pay more. Symptoms of a Failing Service Vimeo was the clearest example of platform decay from the inside. Storage rules changed midstream. Long-held assumptions were invalidated. Downgrading meant losing access to years of work. Retention efforts amounted to one-off discounts rather than meaningful alternatives. What stood out wasn't hostility, but indifference. Once a service reaches a certain size, individual relationships no longer seem to matter. Their response felt so extreme that I suspected deeper problems, which seemed to be confirmed when Bending Spoons acquired Vimeo in November. I'm glad I left when I did, though it's still inconvenient clearing up broken links and legacy embeds after fifteen years of use. WishList Member and a Different Choice Not all companies operate this way. WishList Member has honoured the price and feature set I signed up for over a decade ago. While new tiers exist, functionality hasn't been removed to force upgrades. This appears to be a deliberate choice, and it communicates something simple: long-term trust and loyalty matters more than short-term extraction. I’ll let you know if this situation changes… Growth Logic and the Limits of Choice It's tempting to frame all this as a moral failure, but it's structural. Growth-at-all-costs logic makes price rises, feature bloat, and lock-in almost inevitable. These companies aren't malfunctioning; they're functioning exactly as the system encourages them to. This also makes it risky to romanticise alternatives. Newer companies may simply be at an earlier stage of the same cycle. Google once promised “don't be evil”. Facebook positioned itself as a less invasive alternative to MySpace. Scale changes incentives. Meaningful change won’t come from individual consumer choices alone. Competition has been hollowed out, and escape routes are increasingly narrow. Doctorow provides a section of existing and potential solutions that can give us reasons for active hope. Have you felt the pinch of price hikes this year? Feel free to get in touch and share your experiences.

Aussie actor Rob Carlton and comedian Elouise Eftos take over hosting duties in these final episodes of the year, asking Gary Jubelin all the tough listener questions. From friendship and fame to criminal convictions and becoming Thailand’s accidental sex tourism ambassador - this chat has a little bit of everything, even Gary’s dog Spike joins the studio. Learn more about Rob Carlton’s show, Virgin In A Knife Fight, touring nationally in 2026 here, or listen to Rob’s new podcast Braveworlds here. Learn more about Elouise’s work in progress show, The Trophy, and find out tour dates here. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served? Agility requires more than just adopting new platforms; it demands a complete re-imagination of how brands provide value within them. It challenges us to move from interruption to integration, ensuring our presence is not only seen but welcomed. Today, we're going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying the user experience? We'll explore how to navigate this new frontier not as intruders, but as valuable contributors. To help me discuss this topic, I'd like to welcome, Andrea Tortella, CEO at Thrad. About Andrea Tortella Andrea Tortella on LinkedIn: https://www.linkedin.com/in/andrea-tortella Resources Thrad: https://www.thrad.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode is presented by Create A Video – A leftist judge in Milwaukee, Wisconsin was convicted of obstruction for trying to help a criminal illegal alien flee from immigration agents outside her courtroom. She was, however, acquitted on a lesser charge. Whether she'll actually face any serious penalty remains to be seen at sentencing. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – NASCAR and North Carolina are mourning the loss of Greg Biffle and his family who died in a plane crash yesterday, along with a friend and two crew members. Also, former North Carolina Gov. Jim Hunt passed away yesterday at the age of 88. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The nearly-weeklong search for the man who opened fire on a Brown University classroom ended at a storage facility in New Hampshire, where the suspected gunman was found dead from an apparent self-inflicted gunshot wound. Authorities also say he was responsible for the murder of a MIT professor, as well. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Director Zack Seckler has been steadily working with the best agencies and brands for years. We chat about this Career Migration spot (click to see and read about it in Shots) and so much more. Zach has been featured in every industry publication, on both the advertising and production side. A treat to finally get to chat. COMMERCIAL DIRECTING BOOTCAMP - 01.24.2026 Saturday, January 24th. Limit 10 filmmakers. This an in-person, intensive workshop designed to get you to the next level and direct more spots, better spots and express your vision while laughing to the bank. Enroll here. It always sells out.  FILMMAKER RETREAT JOSHUA TREE '26 - SAVE YOUR SPOT! Thursday, October 1st – Sunday, October 4th, 2026. Limit 15 Filmmakers. This will be our 5th year. Limit 15 filmmakers and only 14 spots remain so SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave hugely on Magic Mind with this link. — This link is the way. TRIPPY Check out Frequency Caps to try some mushroom-based treats. I like the cocao cubes. The code is BRADY10. Also, if you're in LA, Frequency House hold ceremonies often. Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Kellie Grutko, known as the "Spark Strategist," is a transformative leader dedicated to empowering accomplished women to navigate life's transitions with clarity, confidence and purpose. As the Founder and Chief Pivot Officer of Purposeful Pivot, LLC, she leverages her personal journey of reinvention—from a high-level corporate executive to a certified transition coach—to guide women through their own transformative journeys. Her mission is to help women move from burnout to brilliance, rediscover their passions and chart fulfilling paths beyond the boardroom.With over 35 years of executive leadership experience, Kellie has held key marketing and strategic roles across media, advertising and manufacturing industries. She served as Marketing Excellence Leader at Trane Technologies, where she championed innovative marketing training programs across the global marketing enterprise. Prior to that, she was Senior Vice President of Marketing at Comcast Spotlight, the advertising division of Comcast Cable Communications, leading brand strategy, demand generation and multimillion-dollar marketing initiatives. She also honed her expertise in consumer engagement and experiential marketing as Director of Marketing at King of Prussia Coventry Malls.Kellie's impressive career has been defined by her ability to build high-performing teams, rebrand organizations and drive significant revenue growth. She has led customer engagement strategies, marketing innovation and brand transformations, making her a sought-after expert in strategic leadership and purpose-driven marketing.Despite her corporate success, Kellie found herself at a crossroads, questioning what's next in her own life. Determined to redefine her future with purpose, she pivoted from corporate leadership to certified life coach and founder of Purposeful Pivot, a coaching and retreat-based business that helps accomplished women transition into their next chapter.As a speaker, coach and strategist, Kellie is approachable, engaging and focused on human connection. She believes in the power of sisterhood, reinvention and authenticity, guiding women to embrace change with confidence.Beyond her business, Kellie is a dedicated community leader, actively involved with organizations such as the American Cancer Society, Healthy Heart Association and Make-A-Wish Foundation, where she has contributed to long-standing fundraising efforts. She holds a Bachelor of Arts degree in Advertising from The Pennsylvania State University and has pursued continued education in life coaching, public speaking, Nonprofit Essentials and Women's Executive Leadership.Kellie's mission is clear: to help women navigate life's transitions with purpose, confidence and a bit of sparkle. Through her speaking engagements and coaching programs, she inspires audiences to embrace their next steps—one intentional and empowering move at a time.Learn more and follow Kellie:WEBSITE: www.purposefulpivot.netLINKEDIN PAGE: https://bit.ly/LinkedIn-PurposefulPivotLINKEDIN GROUP:  bit.ly/PurposefulPivotLinkedInGroup PERONAL LINKEDIN – https://www.linkedin.com/in/kellie-grutko FACEBOOK PAGE: bit.ly/PurposefulPivot-FB

This episode is presented by Create A Video – Breaking news today after a plane crash at Statesville Regional Airport killed an unknown number of people. Early reports are that the plane was registered to NASCAR driver Greg Biffle's business. Plus, after the co-founder of Sycamore Brewery was charged with child rape, the business is imploding. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The trial of Milwaukee Judge Hannah Dugan has not gone well... AT ALL... as witness after witness outlined how she lied to colleagues, staff, and immigration officers in an attempt to help a criminal illegal alien escape through a back door in her courtroom. Plus, NASCAR legend Greg Biffle died today in a plane crash in Statesville. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The Washington Post interviewed almost two dozen people who knew Tyler Robinson and painted a picture of young man radicalized by his trans boyfriend. Which is what seemed apparent since the early days of the investigation. Plus, the US House passes a bill to criminalize transgender procedures on children. All but three Democrats opposed it. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast