Podcasts about Advertising

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

Today, we're welcoming Robin Landa back to the show. I first interviewed Robin in February 2023 about her book The New Art of Ideas, and I'm thrilled to continue that conversation.Robin is a distinguished professor at Kean University and a globally recognized expert in creativity and branding. She received the 2024 Gold Design Education Recognition Award, was named by the Carnegie Foundation among the ‘Great Teachers of Our Time,' and will be inducted into the New Jersey Advertising Hall of Fame in 2025.Robin 's Website @proflanda on Instagram Robin 's Facebook page Robin on YouTube Author of 25 books—including Graphic Design Solutions, Strategic Creativity, Advertising by Design, and Shareworthy (with Greg Braun)—Robin now turns to her new release: Branding as a Cultural Force: Purpose, Responsibility, and ResonanceFrom The New Art of Ideas to Cultural ForceRobin, when we talked in February 2023, you laid out a practical pathway for generating and shaping ideas. What's evolved in your thinking since then—and how did that trajectory lead to Branding as a Cultural Force?Branding as a Vehicle for Systemic ChangeYour new book argues that branding can—and should—shape culture, not just reflect it. What catalyzed this call to action, and how does it challenge conventional brand playbooks?From Product Stories to Cultural MovementsWhich brands or campaigns today truly function as cultural forces? What makes them work—and what can creative teams learn about purpose, responsibility, and resonance?Authenticity, Accountability, and RiskWhen brands take a stand, what's the right balance between authentic purpose and measurable responsibility? How should leaders navigate backlash, skepticism, and “purpose-washing”?Teaching Creative CourageYou've shaped thousands of careers through teaching, mentoring, judging, and writing. What practices help people move from safe, incremental ideas to bold, world-shaping concepts—without losing strategic clarity?The Next Generation of Brand LeadersWith AI, rapid cultural shifts, and fragmentation of attention, what skills—and mindsets—will define tomorrow's most effective brand leaders?Thanks to our sponsor, White Cloud Coffee—fueling creative conversations everywhere. Listeners, enjoy 10% off your first order at whitecloudcoffee.com.And before you go, remember to download your free e-book of Your World of Creativity when you visit mark-stinson.com.

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. AP joined me to discuss the rise of nihilist cults online and the North Carolina Attorney General focus on suing the Trump administration. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In the wake of another stabbing on the light rail train, the Editorial Board at the Charlotte Observer seems upset that Republicans are noticing how Democrats' policies have made Charlotte less safe. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Less than four months after the stabbing murder of a Ukrainian refugee on a Charlotte light rail train, an illegal alien stabbed a 24-year old man in the chest on the train over the weekend. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Send us a textAre your Amazon sales stuck despite good performance, especially when relying on limited advertising? This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your amazon ads. Discover effective strategies including expanding your keyword targeting and increasing ad investment to learn how to improve my sales and drive significant business growth.#AmazonGrowth #TACoS #AmazonAdvertising #EcommerceSales #AmazonMarketing------------------------------------------------------------------------------------------------------------Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/4jMZtxu.Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today we're talking about the Omnicom–IPG merger and what it means for agency jobs, how AI is replacing layers of work inside holding companies, and why middle-layer roles are most at risk in this new ad economy.This is WORK Net/NetWatch full episode on YouTube. Get full access to WORK at erikaayersbadan.substack.com/subscribe

The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they build a B2B beachhead as a way into the broader B2C market. Thanks to the Effies for making this international episode possible.

Glen Fisher has been pushed from a moving car by his father, had his fingers severed by his alcoholic mother and was sexually abused as a child. Wanting to escape the horror, Glen ran away from home, only to land in the dangerous hands of pedophiles operating in Sydney’s Kings Cross. From breaking addiction to living on the dark streets, Glen shares how he survived the predator’s paradise. This episode contains mentions of sexual abuse, if you need support contact Lifeline on 13 11 14 Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – We are learning some new information about Brian Cole, Jr. - the man accused of planting two pipe bombs at the headquarters of the RNC and DNC on Jan. 5, 2021. We're also learning how stupid some media people are. Plus, new details of the Nord Stream pipeline sabotage. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The US Supreme Court ruled that the new redistricting map drawn by Texas Republicans can remain in place for the upcoming midterms. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – US Senate candidate Roy Cooper starred in an odd campaign video while riding in the back of an SUV and not wearing a seat belt. Plus, AI songs are starting to top the charts in various categories. Also, fat cats might soon be able to get those shots! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – It took almost five years (and a new administration), but an arrest has finally been made in connection with two bombs planted at Democratic and Republican headquarters on the eve of the January 6, 2021 riot at the US Capitol. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – After a Washington Post story accusing the Secretary of Defense of ordering the murder of two survivors of a drug boat strike, new reporting undercuts that narrative. And I'm sure it's coincidence that days before the WaPo story Democrats rolled out a campaign insinuating that Trump is giving illegal orders. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – As the federal government ramps up immigration enforcement, more Democrats at the state and local levels are ramping up their efforts to nullify federal law. Which is pretty on-brand for them... historically speaking. Plus, the DOJ press conference on the arrest on the J6 pipe bomber has no new information. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Siyun Chen, associate professor at Sun Yat-sen University, discusses her research showing masculine brands perform better with simple ad designs while feminine brands achieve better results with complex designs. The conversation covers how visual complexity is determined by element count, detail level, and arrangement irregularity, why the effect works through subconscious conceptual fluency, and how brand gender can be manipulated through names, colors, and visual elements. Chen explains the role of holistic versus analytical thinking styles, why following design trends without considering brand fit is the biggest mistake practitioners make, and practical guidelines for determining appropriate complexity levels.

In this conversation, Dr. Eva Altobelli discusses the transformative potential of psychedelic therapy, addressing common misconceptions and emphasizing its benefits for personal and spiritual growth. The dialogue explores the unique challenges faced by women in managing mental health, societal expectations, and the importance of self-care. This conversation concludes with a focus on community support and the necessity of not navigating these journeys alone.. . . EPISODE CHAPTERS(00:00) Introduction to Psychedelic Therapy(03:54) Misconceptions and Benefits of Psychedelic Therapy(06:30) Understanding Client Experiences and Aspirations(11:26) The Role of Women in Mental Health and Self-Care(16:19) Transformational Therapies and Self-Discovery(21:14) Preparing for Psychedelic Therapy Sessions(24:50) Exploring the World of Psychedelics(26:35) The Therapeutic Benefits of Ketamine(29:23) Resilience and Mental Health for High-Achieving Women(31:57) Navigating Boundaries in Relationships(34:36) The Process of Integration in Healing(36:19) Practical Steps for Prioritizing Mental Health(38:57) The Evolution of Mental Health Practices(41:42) Community and Connection in Healing . . . RESOURCES Dr. Altobelli⁠⁠⁠⁠⁠Call or Text: 424-877-1333Get Your Business AuditInsight Timer CONNECT WITH ANDREAAndreadelacerda.comInstagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications, and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine, as well as her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Album 7 Track 23 - The Alleyoop Advantage w/Gabe LulloIn this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show's most memorable reflections, comparing Gabe's business brilliance to Jimmy Page's iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.Key Takeaways: Marketing & Sales Must Operate as OneDeliver Hard News ObjectivelyMarketers Should Listen to Sales CallsTreat “No” as Data, Not DefeatBuild the Process Manually Before Adding TechCommunicate in a Simple, Repeatable FrameworkStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

*Advertising heard during this program is not personally endorsed by the host or producers unless otherwise stated. Ads are dynamically inserted and selected by our distribution partners. To learn more about how ads are chosen or to manage your ad preferences, visit ⁠⁠podcastchoices.com/adchoices⁠⁠. [ Enjoy this show ad-free by joining ⁠⁠⁠⁠⁠⁠⁠⁠the Society of The Strange⁠⁠⁠⁠⁠⁠ ] Nite Drift is an independent production — a place where stories of the strange find their signal in the dark. The following episode of Nite Drift may explore themes or ideas some listeners could find unsettling. Listener discretion is advised. *** In this episode of Night Drift, Jim Perry returns to the Pacific Northwest to join guest James Szubski to discuss the astonishing tales and witness reports surrounding Gorge, Washington. ******* Nite Drift is an Euphomet production for And,If Studios Hosted by Jim Perry Produced by Jim Perry, Kyle Gilmer, and Jon McEdward Edit, Original Music, and Sound Design by Jon McEdward Visualizer by Jack Dillaplain Cover Art by Jake Beautle Ad Network Director is Chelsey Weber Smith for And,If Studios Guest Booking by Michelle Freed ******* Share your experience with Euphomet ⁠⁠⁠⁠⁠⁠Euphomet Contact Form⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Signal Hotline⁠⁠⁠⁠⁠⁠ Support Euphomet Join ⁠⁠⁠⁠⁠⁠⁠Society of The Strange⁠⁠⁠⁠ Subscribe on ⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠iTunes⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠@euphomet⁠⁠⁠⁠⁠⁠⁠⁠⁠ and #euphomet Transmissions received at jim@euphomet.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Create A Video – An Afghan refugee is charged with murdering 20-year old Army Spc. Sarah Beckstrom and attempting to murder Air Force Staff Sgt. Andrew Wolfe in Washington, DC the day before Thanksgiving. The attacker shouted "Allahu Akbar" as he shot the two - who were patrolling the city as part of President Trump's surge of National Guard to the crime-ridden capital. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The Democrat candidate for Tennessee's 7th congressional district, Aftyn Behn, lost by 9 points to her GOP opponent, but it might be a sign of a "blue wave" building ahead of the 2026 midterms. Plus, a Democrat pretends to be a Republican so she has a better chance at winning a North Carolina congressional race. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In the wake of the controversial settlement with the outgoing Charlotte-Mecklenburg Police Chief, the City of Charlotte has now agreed to another large payout to the incoming chief's husband. The North Carolina State Auditor is now investigating. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies are reacting to the company's AI-native ad platform pitch, what brilliant questions VCs are asking adtech founders these days, and how OpenAds is using AI to run a more efficient startup. Plus, Steven tells the guys what the adtech equivalents of fracking and Tinder are.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss the fallout of the Customs & Border Patrol operation in Charlotte. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Charlotte City Council Democrats voted again to deny their colleague, Dimple Ajmera, the position of Mayor Pro Temp, despite the historical practice of picking the top votainer for the post. Plus, give me a new bike!!! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A massive fraud scandal has exploded in Minnesota, and at the center of the illegal conspiracy is the Somali community. This has caused much discomfort among Democrats and media (but I repeat myself). Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

On today's special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for streaming and CTV. EMARKETER Principal Analyst, Nate Elliott, hosts a panel with Caroline Giegerich, VP, AI, Interactive Advertising Bureau (IAB); Todd Feitlin, VP, Creative Lead, One Horizon, and Jonathan Watkins, Head of Optimization, tvScientific. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Summary:This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already attracting hundreds of millions of daily viewers in China—are taking shape in the U.S. and why they could become a $20 billion category.He explains how Cineverse's 22 streaming services, proprietary Matchpoint technology, and deep ad-tech stack position it to lead this wave. From Quibi's missteps to AI-driven efficiencies, Opeka shares how the next generation of vertical video could transform storytelling, advertising, and the very idea of television.⭐ Key Highlights

Elderly intoxicated people pay 33% more attention to ads than sober viewers but remember half as much. That's just one reason why optimizing solely for attention can backfire spectacularly.This week, Elena, Angela, and Rob are joined by Marc Guldimann, CEO of Adelaide. Marc explains why Byron Sharp is right about attention being wasteful when misused, but wrong about dismissing it entirely. The team explores how attention should measure media quality, not creative sensationalism or audience manipulation.Topics covered: [01:00] Why optimizing for maximum attention creates unintended consequences[06:00] Where Byron Sharp gets attention metrics right (and wrong)[13:00] The problem with legacy verification companies' attention metrics[18:00] How Adelaide rates media quality like a credit rating agency[23:00] Why cost-plus agency models create perverse incentives[28:00] YouTube podcasts and premium CTV as today's best media bargains  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 The Media Leader Article: https://uk.themedialeader.com/sharp-is-right-chasing-fleeting-attention-is-a-waste-of-money/Marc Guldimann's LinkedIn: https://www.linkedin.com/in/guldi/Adelaide Metrics Website: https://www.adelaidemetrics.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Points of discussion:Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough?Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition?Q4: How do you determine when a system like Left Field's templated approach makes sense, versus something more customized and illustration-driven like NoDa's?Q5: You mentioned that a rebrand usually isn't the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case?Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio?Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what's already there?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Today, we're diving deep into the concept of financial trauma and how it impacts our decisions about money. Our guest, Rahkim Sabree, shares his refreshing take on financial choices, suggesting that instead of labeling them as “bad,” we should view them as the best decisions we could make at the time—because, let's face it, hindsight is 20/20! We'll explore how experiences, both personal and generational, shape our relationship with finances, and Rahkim breaks down six sources of financial trauma that many of us might not even realize we're dealing with. Plus, we'll chat about his latest book, *Overcoming Financial Trauma*, which promises to be a game-changer in understanding how our past influences our financial futures. So grab your coffee, settle in, and let's unpack the wild world of money with a sprinkle of humor and a dash of insight!Chapters:00:00 - Understanding Financial Decisions03:09 - Understanding Financial Trauma15:51 - Understanding Financial Trauma: The Six Sources20:41 - Understanding Financial Trauma26:13 - The Impact of Advertising on Consumer Behavior34:21 - Navigating Financial Triggers and Personal Health40:36 - Transitioning to Financial Trauma Awareness45:32 - Exploring Financial Trauma and Capitalism56:14 - Understanding Financial Trauma59:17 - Transitioning to Professional InsightsMore about Rahkim: https://www.rahkimsabree.com/ Want to get on my show or looking to get on multiple podcasts?Join Podmatch: https://www.joinpodmatch.com/walletDisclaimer:The information provided in this podcast is for educational purposes only and should not be considered financial advice. Please consult with a financial advisor before making any investment decisions.Thank you for tuning in! Don't forget to sign up for the About That Wallet newsletter at https://aboutthatwallet.com for more insights and updates.Episode 320

Destaney talks with Gibby, BTR Media's Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy matter more than ever in Amazon Ads.Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the Black Forest, Lake Constance and Heidelberg Castle, Baden-Württemberg is an impressive federal state. Several years ago, The Länd wanted to show just that and launched one of Germany's most successful advertising campaigns. The stickers with the slogan “Nice here, but have you ever been to Baden-Württemberg?” were found everywhere, even on public buses in Berlin. Our reporter Kaspar spoke to those responsible and learned the story behind these stickers. - Mit dem Schwarzwald, dem Bodensee und dem Heidelberger Schloss ist Baden-Württemberg ein beeindruckendes Bundesland. Vor mehreren Jahren wollte The Länd genau das zeigen und startete eine der erfolgreichsten Werbekampagnen Deutschlands. Die Aufkleber mit dem Slogan „Nett hier, aber waren Sie schon mal in Baden-Württemberg?” waren überall zu finden, sogar auf Linienbussen in Berlin. Unser Reporter Kaspar hat mit den Verantwortlichen gesprochen und dabei die Geschichte hinter diesen Aufklebern erfahren.

To wrap up our 100+ episode celebration, we're going on a true side-journey. This time we're not including any connections to Fall members, just Fall tracks... We're talking about Sonic Youth's 1988 Peel Session which is comprised completely of Fall covers. Bonus journey: Pixies cover The Fall. Harley's 'He Pep!'/'You Pep!' cover: https://www.youtube.com/watch?v=d-qaxKpvSc4Are you searching for the new episode now? Are you looking for the real thing, yeah? You may be missing out on more great Fall-related explorations… but not if you join ⁠WATF PATREON:  Full A & B-SIDE discussions (Now!), special (Patreon-only) bonus episodes, side excursions into Fall-member side projects, and early access to all episodes! ⁠⁠⁠⁠⁠⁠Join WATF Pod on PATREON and get them all! Including rare Fall content, merch, and exclusive chats with Gavin & Steve as they discuss everything Fall-related.⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow WATF Pod on: ⁠Instagram⁠  //  YouTube  //  ⁠Twitter⁠  //  ⁠Facebook⁠For more Fall-related info, please visit our fellow Fall-heads' great work at:  TheFall.org  //  Annotating The FallTheme Song by Gavin Watts: ⁠https://wearethefallpod.bandcamp.com/⁠Produced and presented by Watts Happening Records: ⁠www.TheWattsHappening.com⁠Advertising & Guest Inquiries - Contact:  wearethefallpod@gmail.com

Before you speak or show your skills, people already feel your energy. Most men don't even notice what they're putting out—and usually, it's weak. In this episode, I talk about how your aura is always advertising who you are. I show you how to take control of that invisible message, so your aura speaks strength and confidence everywhere you go. Show Notes: [01:51]#1 Built in private, seen in public. [10:45]#2 A weak aura repels opportunity. [17:03]#3 Your aura determines your treatment.  [22:35] Recap ⚡️ Power Presence Protocol  Command The Room Without Words → http://PowerPresenceProtocol.com 

Russ Fradin sold his first company for $300M. He's back in the arena with Larridin, helping companies measure just how successful their AI actually is.In this episode, Russ sits down with a16z General Partner Alex Rampell to reveal why the measurement infrastructure that unlocked internet advertising's trillion-dollar boom is exactly what's missing from AI, why your most productive employees are hiding their AI usage from management, and the uncomfortable truth that companies desperately buying AI tools have no idea whether anyone's actually using them. The same playbook that built comScore into a billion-dollar measurement empire now determines which AI companies survive the coming shakeout.Timecodes: 0:00 — Introduction 2:15 — Early Career, Ad Tech, and Web 1.03:09 — Attribution Problems in Ad Tech & AI4:30 — Building Measurement Infrastructure6:49 — Software Eating Labor: Productivity Shifts8:51 — The Challenge of Measuring AI ROI14:54 — The Productivity Baseline Problem18:46 — Defining and Measuring Productivity21:27 — Goodhart's Law & the Pitfalls of Metrics22:41 — The Harvey Example: Usage vs. Value25:18 — Surveys vs. Behavioral Data28:38 — Interdepartmental Responsiveness & Real-World Metrics31:00 — Enterprise AI Adoption: What the Data Shows33:59 — Employee Anxiety & Training Gaps38:31 — The Nexus Product & Safe AI Usage42:08 — The Future of Work: Job Loss or Job Creation?44:40 — The Competitive Advantage of AI53:45 — The Product Marketing Problem in AI55:00 — The Importance of Specific Use CasesResources:Follow Russ Fradin on X: https://x.com/rfradinFollow Alex Rampell on X: https://x.com/arampell Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Only Spurs could create a situation where the players don't enjoy playing in front of the fans and the fans don't enjoy watching the players," according to Alasdair Gold. There was calamity and hostility at the Tottenham Hotspur Stadium as Spurs suffered another home loss, this time against Fulham. Thomas Frank is under more pressure after Vicario's goalkeeping blunder, with Pedro Porro sharing a blunt messages to fans. Gold shares his reaction to the defeat with Ryan Taylor, discussing the tense relationship between Tottenham's players and supporters. Advertising feature from our sponsor Nord VPN - Grab your exclusive Nord VPN deal on ⁠nordvpn.com/talkingtottenham Try it risk-free now with a 30-day money-back guarantee. Nord VPN terms and conditions apply. EXCLUSIVE NordVPN Deal ➼ ⁠https://nordvpn.com/talkingtottenham Try it risk-free now with a 30-day money-back guarantee! Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode is presented by Create A Video – Mecklenburg County Commissioners, the sheriff, court staff, and chief judge expressed great concern about a new state law that makes it harder to release defendants from jail who are facing serious crimes. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Mecklenburg County government officials are complaining about the increased costs of complying with "Iryna's Law" and the burdens it will put on the local courts, jail, and judicial staff. Yes, it will. But that's because the local Democrat machine has de-prioritized public safety for almost 20 years... and state lawmakers are saying "enough." Plus, US Senate candidate Don Brown joins me to discuss. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal and publishes a newsletter called More To The Story. She joined me to discuss the disturbing story of an illegal alien caught by Customs and Border Patrol who was released by the Mecklenburg County Sheriff's office after being arrested for sexually assaulting a 13-year old girl. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Think billboards are outdated? Think again.In this episode of Brand Rescue, Whitney Lee gets brutally honest about advertising strategies and why so many businesses waste money by spreading their budget too thin. She breaks down when billboards actually work, when they don't, and how to blend traditional and digital marketing for real results.Whitney shares the exact scenarios where billboards shine, like helping customers find a hidden location, promoting new businesses, or boosting awareness for local events. She also covers the biggest mistakes people make in billboard design, the six-word rule you should never break, and why billboards are about visibility, not education.If you've ever wondered whether a billboard is worth the investment, this episode is your guide to making smart, strategic advertising decisions that support your overall marketing plan.

When stun grenades exploded in Felicia Djamirze’s bedroom during a police raid, she thought she was going to die. The beauty queen was covered in third-degree burns, had gunpowder in her eyes and almost lost her hand. Felicia tells Gary Jubelin how she became a convicted drug trafficker who faced years in prison, why she has “f**k the police” tattooed to her in Russian, how she’s fighting to break intergenerational crime and why she’s advocating for prison reform. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok. See omnystudio.com/listener for privacy information.

George Tsilis has his eyes on Unity Software (U) as the company makes what he calls a "business pivot." He talks about how the company is moving from creative software to advertising and marketing, a move similar to Applovin (APP). As George mentions, Unity is using A.I. as a way to enhance its new business model. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

On this episode of The Dr. April Jasper Show, we sit down with Charlie Lee, CEO of Conexiant, to explore how emerging digital technologies are reshaping the way we meet, collaborate, and advertise. We dive into the future of digital experiences, the evolution of meetings and events in a hybrid world, and how innovative advertising strategies are adapting to immersive platforms. Charlie shares practical insights for leaders , learners and businesses looking to stay ahead in a rapidly changing landscape, from AI-driven event experiences to scalable digital infrastructure, and the ethical considerations that come with the new era of digital engagement. Whether you're an executive, marketer, or event professional, this conversation offers a roadmap for navigating the next decade of digital transformation.

Chris Markowski, the Watchdog on Wall Street, delves into the intricate relationship between Wall Street, the media, and the public. He discusses the lack of coverage on Wall Street fraud by mainstream media, the influence of advertising on financial reporting, and the implications of having 'too big to fail' banks. Markowski also highlights the challenges faced by smaller financial advisors and the ethical dilemmas within the industry. He emphasizes the importance of building wealth through sound financial practices and the reality of misconduct among financial advisors.

Learn Mansour's latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

New podcast, new host, same love for Spurs. Alasdair Gold is back on the mic, talking all things Tottenham. This time, he is joined by Ryan Taylor, as they discuss the eight-goal thriller at Paris Saint-Germain. The Talking Tottenham duo also look ahead to Thomas Frank's side hosting Fulham on Saturday, and how the so-called "special operation" can sort out their inconsistent home form in the Premier League. Just like you, we can't get enough of Tottenham! That's why we've decided to supplement our expansive Spurs coverage on football.london with our committed platform catered specifically to Tottenham fans. *Advertising feature from our sponsor Nord VPN - Grab your exclusive Nord VPN deal on ⁠nordvpn.com/talkingtottenham Try it risk-free now with a 30-day money-back guarantee. Nord VPN terms and conditions apply.* EXCLUSIVE NordVPN Deal ➼ ⁠https://nordvpn.com/talkingtottenhamTry it risk-free now with a 30-day money-back guarantee! #THFC #COYS #SPURS Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's the holiday season and tomorrow is Thanksgiving. Your friendly neighborhood podcasts hosts little bit forgot they'd be insanely busy in the lead up to Thanksgiving in the US. So you get a preshow run long. If you're a former subscriber you'll recognize this chaos for what it is. Tori and Gwenna being odd and barely having their ish together. From behind the scenes info to an in depth discussion of parenting in Christmas movies this episode is a lot of something and nothing and everything. Happy Thanksgiving. We want to hear from you, let us know how you feel about Christmas movies! Email us: childproofmail@gmail.com Join our Patreon Preorder Gwenna's new book Thinky Thoughts: All Grown Up & Still Just As Confused Be sure to check out our other shows: Founded Bibliophage This is an Airwave Media podcast. To advertise on this podcast please email Advertising@airwavemedia.com

You ever have the feeling what you see on the news and socials is exactly and only what they want you to hear? Yeah, me too. Turns out it's true. Very rarely do you get the full story so you can make your own informed decisions. And, this practice is skewing and distorting the way we view and interact with the world. My guest today, Jeremy Carey – Founder of IRONCLAD, knows exactly what this is about and in his new series (partnered with Shawn Ryan), Target Intelligence: Psyop, they unpack exactly how this is happening in every aspect of life. We talk about what he calls the "Forgotten Audience" and the "Doer Class," the power of telling good stories – accurately, why authenticity is the key to success in an inauthentic world, and understanding the "Education-to-Entertainment" ratio in consuming content. SHOW HIGHLIGHTS 00:00 - Opening 02:03 - Why Ironclad Exists 03:41 - The Content Attention Crisis 05:03 - The Forgotten Audience 06:31 - Storytelling Without Agendas 08:04 - Authenticity in Modern Media 09:10 - Working with Elite Creators 10:28 - Advice for Creators & Entrepreneurs 11:42 - Early Failures and Lessons 14:01 - God's Will, Hard Work, and Obstacles 17:20 - Getting Reps & Evolving Your Craft 18:17 - Inside the Target Intelligence Series 21:16 - Psychological Operations in Everyday Life 22:53 - Useful Idiots & Hidden Influence 24:26 - Conspiracies, Credibility & "They" 27:05 - The Future of Media Consumption 29:19 - AI Disruption in Film & Branding 31:27 - Masculinity Content & Market Saturation 32:37 - Tools, AI & Adding Value 34:00 - Advertising, Trust & Audience Alignment 36:42 - Serving the Right Audience 39:32 - On-Demand Society & Tech Shifts 41:26 - Upcoming Ironclad Projects 43:51 - Turning Podcasts Into Film Series 45:39 - How to Know What's Real Anymore 48:13 - Deepfakes, Trust & Reputation 50:19 - The Importance of Authenticity 53:27 - Where to Find the Series Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready