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  • Jun 29, 2022LATEST
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    Latest podcast episodes about Advertising

    PPC Ponderings Podcast
    Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

    PPC Ponderings Podcast

    Play Episode Listen Later Jun 29, 2022 32:36


    Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security. We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy?  We'll hit these questions and more in this important episode. Episode Interviewees:Bethany Singer-Baefsky , Director of Privacy at iRobotSimon Poulton, VP of Digital Intelligence at Wpromote

    How to Scale Commercial Real Estate
    Investing on Class B and C Assets

    How to Scale Commercial Real Estate

    Play Episode Listen Later Jun 29, 2022 18:51


      Colby fryer civil engineer that is now a multi-family investor, specializing in C and B minus class assets. And the Principal and Founder of Mountain Bridge Capital, a Multifamily Investment Company specializing in apartment real estate. With a goal  to maximize returns for their investors and provide a stable income source for them over time. Colby and his team are very passionate about providing clean, comfortable housing for people across the country in need of housing.   Highlights:   [00:00 - 06:04] Colby Fryer: Multi-Family Investor, Specializing in C and B Minus Class Assets He started investing in 2013, bought six houses and then decided to get a coach and mentor to help him transition into the multifamily market. Since then, he's invested in over 136 units of multifamily, which has been an exciting journey. One of the biggest challenges he faced was learning how to overcome uncertainties when investing in C and B minus class assets. He recommends reaching out to family and friends for help when starting out, networking with brokers, and doing your due diligence. [06:05 - 11:49] Colby's 4,000 Door Goal Colby's team is now focusing on turning the property around and getting it rented again. They are expecting to increase rents by 50%. He shares that they are looking to transition out of the real estate business within the next few years. [11:49 - 17:33] How to Succeed in the Real Estate Market in Today's Economy Colby discusses how he scaled into the multifamily space, from no deals to 136 units in a year and a half He recommends starting with lower returns, but going with something that is already done if possible Mentorship is key, selecting someone who is not a guru but will be a mentor [17:34 - 18:50] Closing Segment Reach out to Colby Links Below Final Words   Tweetable Quotes   “I think once you start doing it and you talk to a few people, it gets easier and easier. And, I think you just gotta own up to who you are and. What you're really doing and you have to come up with that new identity.”  - Colby Fryar ----------------------------------------------------------------------------- Connect with Colby on LinkedIn  or email him at: colby@mountainbridgecapital.com   Connect with me: Facebook LinkedIn Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on.  Thank you for tuning in! Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below: [00:00:00] Colby Fryar: I think once you start doing it and you talk to a few people, it gets easier and easier. And, I think you just gotta own up to who you are and. What you're really doing and you have to come up with that new identity. [00:00:12] Colby Fryar: I'm a, apartment investor now I'm not civil engineer. I'm not whatever else you have to identify that with yourself and when you do that, That really changes the game for you and helps you to connect with people. And people want to help you if they trust you and they like what you're doing. [00:00:29] Sam Wilson: Colby fryer is a multi-family investor, specializing in C and B minus class assets. Anything over a hundred units, Colby. [00:00:49] Sam Wilson: Welcome to the show.  [00:00:49] Colby Fryar: Awesome. Thank you for having me, man. Appreciate  [00:00:52] Sam Wilson: the opportunity. The pleasure's mine. Three questions. I ask every guest who comes in the show in 90 seconds or last, can you tell me, where did you start? Where are you now? And how did you get.  [00:01:00] Colby Fryar: My background's in civil engineering doing a lot of construction project management. [00:01:05] Colby Fryar: So it really transitioned well into what I'm doing. In, multifamily. So we started investing in single family in 2013 bought six, six houses and then decided, well, that's not scaling as much as we like to be. So jumped in, got a coach and a mentor and over a year and a half ago. And. Right now we're sitting at over 136 doors of multifamily. [00:01:29] Colby Fryar: So it's been a journey, really exciting.  [00:01:31] Sam Wilson: I'm sure it has. I mean, going for C and B minus class assets and coming from the engineering perspective, everything I know about engineers tells me that you guys really like to know. Like to a very, very fine degree, what it is that's going on. You're getting into C and B minus or class assets and there's quite a bit of uncertainty, I would think sometimes when you're investing in those projects, how do you overcome that? [00:01:57] Sam Wilson: Yeah, so  [00:01:58] Colby Fryar: It was huge to have the guidance of a coach and a mentor through the process. Somebody that had been through that a little. But yeah, there was definitely some challenges to learn and having that engineering background, you like everything lined out and kind of organized in a package and this business is not that way. [00:02:18] Colby Fryar: You kind of put things together on the run and, it's crazy sometimes but well worth it just a lot of challenges to overcome  [00:02:25] Sam Wilson: for sure. Right. And having a mentor is one thing. What do you feel like some of the questions were that you had early on that were like, I guess, things that made you concerned about your next steps in this business. [00:02:38] Colby Fryar: some of the big things were how are we gonna get money? how are we gonna find the deals, all those things that you have to wrap your head around. And, you kind of have to do a little bit , of both. And so the big thing for us was to start reaching out to family and friends and just let 'em know what you're doing. [00:02:56] Colby Fryar: Tell everybody, and so you start to build those relationships, start to network with people. , and that was really big for our first capital race that we did. , but at the same time, you're, meeting with brokers and so I find that's important for an investor. You don't want to just be a one trick pony show. [00:03:13] Colby Fryar: Or have one, wear one hat per se. You want to be able to do multiple things when you're starting out. I think that drives a lot of value, brings a lot of value to a team in order to get involved in this business. How did you  [00:03:27] Sam Wilson: select your first market?  [00:03:30] Colby Fryar: So our market kind of came through my network and the mentorship group that I was in. [00:03:35] Colby Fryar: Also I'm from New Mexico. So I grew up there and knew Albuquerque well, which was our first multifamily asset that we purchased. And then Las Cruces. I went to college there. So a lot of background in the state and familiarity with the market. And so that, that really helped.  [00:03:55] Sam Wilson: Right, right. [00:03:56] Sam Wilson: absolutely does help. Tell me about this. I mean, know, you went from single family investor in 2013 and 2019, or I can't remember when you said it was, but you decided, Hey you're gonna go into multifamily. Was there ever consideration of any other commercial real estate asset classes? [00:04:09] Colby Fryar: not really. I. looked at mobile home parks. I had looked at a little bit of office space in terms of businesses and that sort of thing, really like the mobile home parks and not opposed to that may do that someday. Storage. I've seen that a little bit, but I think multifamily was really what we wanted to focus on. [00:04:29] Colby Fryar: I think you can get, if you start looking at too many things, you get that, shiny object syndrome. And then, and I think that takes away from your focus sometimes. And I think, especially to start with, you need to just focus on one. And that was why we went with multifamily. Just great asset, I think in terms of cash flow, stability through recessions just can't beat it. [00:04:52] Colby Fryar: Right. And  [00:04:53] Sam Wilson: that's why we chose it. Absolutely buying C or C and B minus assets, probably more in the C class assets. This question may be framed, but how did you know, I guess when you're looking at those assets, there, there can be in what we call a lot of hair on the. How did you know, you could turn 'em around. [00:05:09] Colby Fryar: Yeah. That that's a good point. And we always heard that you gotta be really careful when you go into those types of deals. especially on the C class, you gotta really do your due diligence, but, our main focus was just really trying to get a deal. And this seemed like a great opportunity. [00:05:27] Colby Fryar: And that's the thing with these C assets is even though there's a lot of hair out on 'em, there's a lot of opportunity there because you have the value add. And so if you can turn those assets around, you can typically get 'em at a pretty reasonable price and then drive that value, increase the value which can really help your investors. [00:05:45] Colby Fryar: Now. Other side of that, there is increased risk with those investments which we've learned a lot about.  [00:05:51] Sam Wilson: Tell us a little bit about that. I mean, is there anything you can, as you kind of review, the last year and a half, is there anything you feel like you could've done better or that you would do differently? [00:06:01] Sam Wilson: Yeah,  [00:06:01] Colby Fryar: I think during our due diligence, we could have done a lot better job. There was some things there we could have seen. And I'm talking about our bigger deal in New Mexico that we did. It was a syndication. This particular deal, like you said, had a lot of hair on it. and when we visited the properties and did our inspections, I think we missed out on, on seeing some of the issues there were, that were there with tenants. [00:06:24] Colby Fryar: We had some, some problem tenants that we had that we're having to deal with now. And, there was some signs we missed, like broken windows and other things that, that could have really helped us when we started.  [00:06:38] Sam Wilson: What would you do in that case? If you could go back and say, Hey, look, there's problems, tenant it's on this property, you see these broken windows. [00:06:45] Sam Wilson: How would that have changed the conversation either with the seller, with the broker or even amongst your team [00:06:50] Colby Fryar: Yeah. And we did have those conversations. Some of it was going on, but I think, I Really would've got some like a contractor or really know person that was knowledgeable in that space property manager to go visit the property with us and really give us an idea of, Hey what exactly are we gonna run into here? [00:07:08] Colby Fryar: And, that, that would've really helped. Of course you never know exactly. Sometimes you just have to go with your gut, but. But I think that's what we would've done differently, for  [00:07:17] Sam Wilson: sure. Right. And so let's say they came to you and said, all right, Colby, you got some problem tenants here. It looks like you're gonna have a really hard time collecting rent from them. [00:07:26] Sam Wilson: You may have a higher than normal vacancy. What would've been your next step as you look to the deal.  [00:07:30] Colby Fryar: we probably would absolutely have gone to the seller and, talked to him about how we could possibly resolve some of those issues. Maybe negotiate on the price. That sort of thing. Yeah. I think that would've been really good. [00:07:44] Sam Wilson: So I guess, what steps then let's ask this, what are you guys doing now? What's your active plan? Because these are things that people can learn from and say, oh man, they've got vacancy to property. You've got problem tenants New Mexico, as far as I know, isn't necessarily a landlord friendly state. [00:08:00] Sam Wilson: Maybe correct me if I'm wrong. I don't own anything in New Mexico. But, what's the plan going forward? How do you guys overcome those challenges now?  [00:08:06] Colby Fryar: Yeah it's sort of in between, it's not landlord friendly, but it's not tenant friendly, the most tenant friendly. Okay. But, yeah, so the steps that we're taking now is, we, our property managers done a great job of getting problem tenants out. [00:08:20] Colby Fryar: And so our effort now is just really focused on market. Advertising and filling up our units and turning the units, getting those ready to go. So we do have a little bit higher vacancy, but that's our main focus is turning that around as quickly as possible.  [00:08:37] Sam Wilson: Right. Right. And have you guys been able to achieve rent bumps with this property as you do renovations? [00:08:43] Sam Wilson: I mean, is that the  [00:08:44] Colby Fryar: value you add plan? Yeah, there's been for renters there, so that's been good. So our, we expected to increase our rent to six 50 for one bedrooms and seven 50 for two bedrooms at this property. And we've been able to do that very successfully. That's  [00:09:00] Sam Wilson: really cool. [00:09:02] Sam Wilson: That's really cool. Tell me about raising money. I know you said that you've gone out, you've talked to all your investors or family and friends. Was that a hard conversation initially? Especially without a track record in the space or what how did you work that out?  [00:09:15] Colby Fryar: Yeah it is it's, especially coming from an engineer, more of a introverted type person. [00:09:21] Colby Fryar: So it's, it's something that's a challenge for sure. And, but I think once you start doing it and you talk to a few people, it gets easier and easier. And, I think you just gotta own up to who you are and. What you're really doing and you have to come up with that new identity. [00:09:37] Colby Fryar: I'm a apartment investor. Now I'm not civil engineer. I'm not whatever else you have to identify that with yourself. And when you do That really changes the game for you and helps you to connect with people. And they, people want to help you if they trust you and they like what you're doing. [00:09:54] Sam Wilson: Yeah, absolutely. Yeah. Coming from the civil engineering background was what was the tipping point for you? And you could walk away from being a civil engineer and go directly in actually  [00:10:05] Colby Fryar: haven't walked away, still doing that, but, still working the W2. my plan is to transition out over the next couple of years. [00:10:11] Colby Fryar: but you know, that's kind of a tough thing too. Cuz when you're still working, people are gonna ask you. Oh, so what do you doing? I mean, you gotta tell 'em. But it's not the first thing I identify with. I always say I'm investing in multi-family properties. Right. And if they ask and I say, yeah, it still work, but I'm transitioning out over time. [00:10:30] Sam Wilson: Right, I think that's great. And that's a good point. what's the plan for that? Have you hit a certain say, Hey, when we hit a certain revenue number, when we hit a certain number of assets under management, I mean, is there, have you kind of built the plan for the exit or is it really when you want to. [00:10:44] Colby Fryar: Yeah it's a plan. My plan is 4,000 doors in like in five years, I would like to obviously do less, less years for that, but that's the goal and what I'm pushing towards. And I think that would be the number that would offset set of income. Really, what I define as a success in this business is replacing. [00:11:05] Colby Fryar: Income that I'm making now with the passive income from real estate. And at that it's not the number of doors. It's not the money. It's just really will I, can I support myself and my family off the real estate and not have the job anymore? That's it right there.  [00:11:21] Sam Wilson: Right. 4,000 doors in five years. [00:11:23] Sam Wilson: That is, an amazing goal. I love it. How did you guys select that number and what do you feel like you were going to do to achieve that goal?  [00:11:33] Colby Fryar: Yeah, so the thought was, based on that number of doors and the income off of that using the syndication model that would offset my current income that I'm making. [00:11:44] Colby Fryar: It's a lot of doors for sure, but yeah, to get there, the main focus is you gotta take the baby steps. Okay. I gotta do this many deals. This year, this mini deals the next year. And so you set those goals and your priorities, and then you break that down on a more frequent level. Okay. I'm gonna underwrite this mini deals a week. [00:12:02] Colby Fryar: Put in this many Lois and so you start to build out your steps towards that progression just to make sure it happens. We're  [00:12:09] Sam Wilson: seeing obviously an incredible amount of interest in really all real estate asset classes, but especially in multifamily seeing cap rates compressed, and we're also seeing rates go up, what are you guys doing in this environment to one, continue to find success. [00:12:25] Sam Wilson: And then how are you offsetting, those two kind of obstacles.  [00:12:29] Colby Fryar: Yeah, that's a very good point. And it is difficult in this environment. It seems like there's a huge disconnect in what sellers are asking and what we're able to offer. Now, I'm starting to see that more and more, although they are, the sellers and the brokers are becoming aware. [00:12:45] Colby Fryar: That there is a change. But so what we're doing is to really look at ways to, to evaluate more deals. How can we scale this and really underwrite more deals? Because I think that's what it's gonna take. You're gonna have to look at more to get the one that works. It's not gonna be as easy as it was before  [00:13:04] Sam Wilson: for sure. [00:13:05] Sam Wilson: Gotcha. So underwriting more deals is one of the plans. Is there, are you guys doing additional broker outreach? Are you doing yeah. Your own off market outreach? What, is there anything on that front?  [00:13:16] Colby Fryar: More just working with more brokers and trying to build those relationships, looking at more markets to get the deal flow. [00:13:23] Colby Fryar: We're looking in Houston and other areas of Texas. Of course, New Mexico. Tucson has been a big focus of ours. We're also interested in Phoenix. We'd love to get something here in Tucson.  [00:13:35] Sam Wilson: Gotcha. Gotcha. Very good. How have you guys defined, who does, what on your team? I think you said there's five of you, is that right? [00:13:42] Sam Wilson: Yeah. So,  [00:13:43] Colby Fryar: Our team is made up of my, my partner, Danny and I we kind of handled asset management, property management, overseeing the property manager. The bank accounts and the meetings. And then also Les he helps with a lot of that. And then we have a couple other partners that help us on the money raise side, but they're active in the meetings as well. [00:14:02] Colby Fryar: So everybody has to be active on the asset management side doing something, right. So we kind of split up our duties, who handles proper manager. Handles, social media, the website different items. So we're kind of spread that out, but we really focus on the, money race part of it too. [00:14:19] Colby Fryar: All of us.  [00:14:20] Sam Wilson: Yeah. Gotcha. That is really cool. If you were to say to someone else and they said, Hey, Colby, I wanna follow in your footsteps. And I like what you've done. You've gone from no deals to having 136 units. in a year and a half. What would be the first thing you'd tell 'em to do? [00:14:36] Colby Fryar: I would say, really, you just gotta, you gotta jump in. You're not gonna find the perfect deal I think, to start with. But, I think one thing that we did that really helped on our first deals, we found a deal that, Probably wasn't, the best revenue generating deal it, it didn't look that good on paper, but it, a lot of the work was done. [00:14:59] Colby Fryar: The CapEx was done on it. There wasn't a lot of hair on it. And so I would encourage people to possibly look into that. Maybe you get lower returns, but go with something that's already done. B class, if you can try C class, a nice C class that's fully occupied with stable tenants. I think that's really important on your first deal. [00:15:19] Colby Fryar: I don't think you want to get into something with a lot of vacancy. To start off with,  [00:15:23] Sam Wilson: right? No, I think that's great. That's great advice there that there is, there is no such thing as the as the perfect deal. And I think that's what a lot of people are hunting for right now in, in, and you do need to be selective. [00:15:33] Sam Wilson: No doubt. As you said, there's, things due diligent, and I think  [00:15:36] Colby Fryar: just if it cash flows, it, it it's reasonable. And you can make it work. I think go for it. It doesn't have to be perfect.  [00:15:44] Sam Wilson: Right, right. No, I think that's great. That's absolutely great advice. Yeah. Wonderful Colby. I love what you've done. [00:15:50] Sam Wilson: Here so far, you've gone from you still are a civil engineer and successfully found a way to scale into multi-family properties. You guys are looking, you've got a clear game plan. You've got your team lined. I know you said early on that it was mentorship really, that helped you in the beginning, have the confidence to take the next steps. [00:16:07] Sam Wilson: Talk to us about that here as just kind of a closing thoughts on mentorship. How did you select cuz listen, you and I both know that there's a million, one gurus out there. How did you select somebody that wasn't a guru, but that really would be a mentor for you in the space. Yeah.  [00:16:23] Colby Fryar: So my mentor Jens, he was, I heard him on a podcast and, I liked what I heard from him. [00:16:29] Colby Fryar: He was on rod Cleves podcast. and so we connected on bigger pockets. I had looked at a few mentors and I was actually thinking about going into Rod's program and the warrior group. I know that's a great group, but, I chose this group just because I knew it would be intimate and I'd get the one on one setting with my coach and mentor. [00:16:50] Colby Fryar: And I think that's important. I also think the network. Is important. So the size of the network and the people and the experience that they think that's a big thing to consider when you go into a program. But also the experience level really reach out to somebody that has experience and make sure that they're gonna be the one that's gonna be talking to you, working with you. [00:17:11] Colby Fryar: I think that's a, a huge part of it.  [00:17:13] Sam Wilson: Right? Right. Absolutely. Absolutely. I think that's those are awesome. Very, very valid points as. Review and people, a lot of people wanna know that. I mean, there's a lot of programs out there and not, no two programs are created the same and no, no two programs are for, for everybody or no one programs for everybody. [00:17:29] Sam Wilson: So I love absolutely love hearing how you made that selection. Is there any other closing thoughts that you'd like to share with our listeners or pieces of advice that you would give them?  [00:17:38] Colby Fryar: just be persistent and keep going. Don't give. I think there's deals out there. You just gotta be willing to meet with brokers. [00:17:45] Colby Fryar: I think the big thing with brokers is to get in front of 'em sit down with them, meet 'em for lunch. And I think that'll really help. They they'll know you're serious and wanting to. you're gonna be a player , in the game,  [00:17:58] Sam Wilson: right? I think that's great Colby. If our listeners wanna get in touch with you or learn more about you, what is the best way to do that? [00:18:04] Sam Wilson: They  [00:18:04] Colby Fryar: could reach out to me at Colby @mountain bridge capital.com can email me. I'm also on LinkedIn, Facebook and my website's www dot mountain bridge, capital.com. Do have an ebook in the works. So look that will be coming soon and look forward to getting that out there.  [00:18:21] Sam Wilson: Awesome Colby. Thank you for your time today. [00:18:23] Sam Wilson: I do appreciate  [00:18:24] Colby Fryar: it. Thank you.  

    The Current Podcast
    L'Oréal's Shenan Reed, SVP and head of media

    The Current Podcast

    Play Episode Listen Later Jun 29, 2022 17:14


    To L'Oréal executive Shenan Reed, advertising is part art and part science. Reed went from working with the beauty brand on the agency side to taking over as L'Oréal's senior VP and head of media in 2020. During that time, she has emphasized approaching customers as people instead of targets and making sure the consumer experience is the best it can be.  “It's inspiring to be inside and understand how an organization like ours is dedicated to the science and to the quality of the products we put forward,” Reed says in our debut episode of the third season of The Current Podcast. “I absolutely love being in the position to help make the decisions on the media side.” Reed, who previously served as president and chief client officer at Publicis Groupe, discusses how L'Oréal has deep roots in technology, why marketing across a variety of channels is critical to scale messaging, and why she thinks the advertising industry will be better without third-party cookies. Since 2020, Reed has been bringing her unique vision to the timeless L'Oréal brand. The 112-year-old French personal care company, which owns brands like Lancôme, Maybelline, Prada, Ralph Lauren, and CeraVe, is evolving by offering skin diagnostics and more sustainable product options. This shift led to record sales last year. “The opportunity for us to lean into technology allows us to help create products that bring the experience of the products to life on behalf of the consumer,” she says. “It's definitely a very proud part of our heritage.”

    The OOH Insider Show
    OOH Insider Daily - How & Why Travel Advertising May Withstand The Recession

    The OOH Insider Show

    Play Episode Listen Later Jun 29, 2022 13:50


    Find out how to use the ammunition packed into this article to advise travel brands during the impending economic recession (and after!) and how to leverage proven online tactics to unlock hidden returns from the existing marketing mix, at scale, in the real world.Article Reference:https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.htmlSupport the show

    Come Comunicare per Vendere - i Sarti del Web
    223 - Introduzione all'advertising

    Come Comunicare per Vendere - i Sarti del Web

    Play Episode Listen Later Jun 28, 2022 29:58


    L'advertising sta diventando uno dei principali alleati delle aziende italiane!Lo dimostra il fatto che, attualmente, l'Italia si piazza al quinto posto nel mondo per crescita dell'advertising.Ma andiamo con ordine. Forse ti stai chiedendo cosa diavolo sia l'advertising!Cos'è questa strana parola?E soprattutto perché ti serve?Con Gianluca Calsolaro, esperto di advertising dei Sarti del Web, risponderemo a queste domande ed oltre!Pronto ad essere introdotto nel mondo dell'advertising?L'articolo del blog "Facebook fa schifo... Anche se sai usarlo" è a questo link https://isartidelweb.it/2021/03/18/facebook-fa-schifo-anche-se-sai-come-usarlo/

    On Deck with Chris Herman
    Episode #95: John Linn

    On Deck with Chris Herman

    Play Episode Listen Later Jun 28, 2022 53:42


    On this episode of On Deck, Chris is joined by John Linn. John is the Marketing Director for Funky Buddha Brewery. Listen along as Chris and John discuss craft beer, the South Florida creative community, as well as how to take a small company and build it into a regional brand.

    Lawgical with LYLAW
    Advertising in the U.A.E.

    Lawgical with LYLAW

    Play Episode Listen Later Jun 28, 2022 38:07


    Lawgical with LYLAW and Tim Elliot

    The Luxury Item
    S07 E03: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group

    The Luxury Item

    Play Episode Listen Later Jun 28, 2022 37:38


    Scott Kerr speaks to Adelina Wong Ettelson, global head of residences marketing at the Mandarin Oriental Hotel Group, about the surging demand from ultra-high-net-worth buyers to live in luxury branded residences. Adelina discusses why more non-hotelier luxury brands like Armani, Aston Martin, and Baccarat are competing in the space and the advantages of a hospitality brand associated with the property. Adelina also talks about how Mandarin Oriental brings the same legendary service and sophistication to the global branded residences, how the new meaning of home has sparked more interest in branded residences, how it positions itself versus luxury hotel branded residences such as Ritz-Carlton and Four Seasons, and the launch of its first two stand-alone U.S. residences along with an exclusive partnership with Saks Fifth Avenue. Plus: The new nostalgic-inspired "It Happened" campaign for Mandarin Oriental Residences from renowned adman David Lipman Featuring: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group (mandarinoriental.com/residences) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

    The Travelling Professor's Diary
    How does Pewdiepie stay relevant?

    The Travelling Professor's Diary

    Play Episode Listen Later Jun 28, 2022 10:15


    After nearly 10 years of content creation and over 100 million subscribers later, Pewdiepie, or Felix Kjellberg Still manages to stay relevant with his audience. The key to his success seems to be the fact that he allowed his content to evolve along with his audience. In this episode of Smarter With Sid, Siddharth Deshmukh decodes what brands can learn from pewdiepie and if they can benefit by evolving like content creators. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukhFollow Siddharth Deshmukh on Instagram: https://instagram.com/thetravellingprofessorFollow Siddharth Deshmukh on Twitter: https://twitter.com/edgysid?s=09You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://shows.ivmpodcasts.com/featured.

    Tanya & Steve for Breakfast - Triple M Newcastle
    FULL SHOW: Show n Tell Tuesday + Advertising Slogans + Boomerang jobs

    Tanya & Steve for Breakfast - Triple M Newcastle

    Play Episode Listen Later Jun 27, 2022 60:29


    See omnystudio.com/listener for privacy information.

    The Marketing Hero Podcast
    Global Field Marketing with Sejal Korenromp of Snyk

    The Marketing Hero Podcast

    Play Episode Listen Later Jun 27, 2022 44:41


    On this episode of The Marketing Hero Podcast, we welcome Sejal Korenromp, VP of Global Field Marketing for Snyk. Our discussion focuses on what it's like to build an international marketing team with true focus on respecting local culture. From virtual events to real-life conferences and building community among their developer audience, localizing marketing and truly connecting with ideal customers is what Sejal's team does best. Let's get into it with Sejal Korenromp.

    Ecommerce Empire Builders
    7 CONFIRMED Winning Products to Sell in JULY 2022 (SHOPIFY DROPSHIPPING)

    Ecommerce Empire Builders

    Play Episode Listen Later Jun 27, 2022 12:27


    In this video we go over 7 winning products that are in high demand, to get you a head start in your dropshipping business in the summer of 2022! I've gone through the trouble of making sure that all of these come from Fast USA Suppliers so you can hit the ground running with your dropshipping business with verified suppliers. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

    Today's Talk with Erika
    Today's Talk - Dr. Joel Kimmel and Meredith Kimmel Interview

    Today's Talk with Erika

    Play Episode Listen Later Jun 27, 2022 30:11


    Dr. Joel Kimmel and Meredith Kimmel offer their expertise on Meredith and Erika's popular blog: Knowing When to Say Goodbye. Back in April, this collaboration blog was by far the most popular. Meredith and Erika fielded calls and text messages from intrigued friends and family about “watching this episode” because saying goodbye is one of the hardest things for them to do in life. Thing is, we didn't make it a video. Until now. Watch as seasoned psychologist, Dr. Joel Kimmel and Life Transformation Coach, Meredith Kimmel, ACC join the discussion on when exactly and how exactly we should say goodbye. If you would like to be featured on Today's Talk with Erika, contact me: ErikaDelSordo1@gmail.com https://todaystalkwitherika.com/ https://erikadelsordo.com/ Today's Talk with Erika is broadcasted on Skyhawk Radio's Talk Channel Mondays at 5PM EST. http://skyhawkradio.com/ Today's Talk with Erika now has a mobile app! Take me on the go! Android Play Store: https://play.google.com/store/apps/details?id=com.todaystalk.podcast iOS App: https://apps.apple.com/gy/app/todays-talk-with-erika/id1525930686 **Advertising opportunities available. Contact me for further information: ErikaDelSordo1@gmail.com Subscribe to Today's Talk with Erika video & audio podcasts. Please like and comment! YouTube: https://www.youtube.com/c/ErikaDelSordo-TodaysTalk Apple Podcasts: https://podcasts.apple.com/us/podcast/todays-talk-with-erika/id1507627777 Google Podcasts https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xYmU2YzE1MC9wb2RjYXN0L3Jzcw Spotify: https://open.spotify.com/show/5K93HBbABBy6d6aPPSV4Wd All audio & YouTube video podcasts, IMDb page, mobile app links, websites, plus social media pages can be found in this all-in-one link: https://linktr.ee/Todays_Talk_with_Erika --Links Mentioned in this episode: Dr. Joel's Website: https://kimmelpsychology.com/ Meredith Kimmel's Website: https://meredithkimmel.com/

    Brand-Side
    PR Might be the Most Valuable Part of Advertising

    Brand-Side

    Play Episode Listen Later Jun 27, 2022 46:27


    A good agency tells a client's story, but a GREAT agency learns to tell its own. This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man, shares with us this week. From a start in journalism as one of the first reporters on the tech beat, to published novelist, to content marketing, PR and advertising maven- we hear about a unique journey that has told the stories of many remarkable campaigns and agencies. We discuss: Storytelling: What do we mean and when do we overuse it? PR isn't something you do at the end of the process. How can PR become baked into a product or brand? How to be famous in 6 easy steps…really.

    A Marketing Podcast With No Name
    Carla Meyer on wristies, living in the grey, and your brand's magic equation

    A Marketing Podcast With No Name

    Play Episode Listen Later Jun 27, 2022 48:53


    If you've ever struggled to grow a following, this episode is for you. Tom, Sam, and Shannon chat with Carla Meyer, Director of Social Media, Content, and Influencers at NortonLifeLock to download all of her growth hacking secrets from her many successes throughout her career. Listen in to find out how she leveraged “mommy bloggers” as the original influencers before Instagram was even a thing; channeled the power of UGC and brand ambassadors to grow Garmin's social media from just her and an intern to a 12-person multi-million dollar budget initiative (“show me where your watch is”), and turned Logitech's social feeds into the ultimate Work From Home content hub. Tom and Shannon also talk to Carla about how brands can best work with agencies, where to find inspiration online, and most importantly, how to keep having fun. We're sure you'll agree: Carla's storied career proves you don't need to be a digital native to own social media; you just have to be paying close attention. And if you're an adult male, let us know — would you be more ashamed to admit going to a Justin Beiber concert or Coldplay? A Marketing Podcast With No Name is produced at kglobal studios in Washington DC and is hosted by Tom Frank, Shannon Powers and Sam Santarelli.

    UBC News World
    This US Expert Offers The Best Business Advertising Signage For Busiess Exposure

    UBC News World

    Play Episode Listen Later Jun 27, 2022 2:04


    With yard signs and local banner ads, you can massively grow your exposure and drive more sales. Take your business advertising approaches to the next level at: https://bigdaddyssigns.com (https://bigdaddyssigns.com)

    The 10 Minute Teacher Podcast
    6 Sustainable Self-Care Tips for Teachers

    The 10 Minute Teacher Podcast

    Play Episode Listen Later Jun 27, 2022 18:01


    Self-care is a word thrown around a lot these days in education. In the real world of teaching, answers aren't always easy. In fact, as I release this episode, "self-care" is the reason I did not go to #ISTELive that is this week. I need to focus on my health. So, it is fitting that today I discuss the reality of teaching with another teaching veteran. We share how we have navigated the stresses and struggles of teaching as we seek to live a balanced life and do what matters. In addition to the podcast, I've included some inspiring poems, quotes, and a video from the day I learned to walk this past May. I, Vicki Davis (the show host) have made some mistakes in self-care in the past year, and open up about what I've learned from those mistakes and how I'm moving forward to teach better and take better care of myself.  My hope is by being open about my own struggles and by bringing in the research that this show and blog post will help all of us teachers take better care of ourselves. Right now, this topic is more important than any education technology I could be talking about. So, take care of yourselves, teachers, this one's for you. Sponsor: In today's show, you learned more about taking care of yourself. You also learned about many courses from Advancement Courses, which has over 280 online graduate-level PD courses in not only self-care but topics for every grade level and subject area. Plus, their courses are self-paced with up to six months to complete. Go to www.advancementcourses.com/coolcat and get your 20% discount by entering the code CAT20 and sign up for your summer PD now. This time last summer I was taking a course in Computer Science that helped me implement a new course and curriculum at our school. Show Notes and Transcript: https://www.coolcatteacher.com/e786  Bio As Submitted: Stephanie Dorsey is an educator service consultant for Advancement Courses specializing in supporting teachers in the recertification and lane advancement process and advises teachers on courses that best match their professional growth needs. As a former special education teacher from Illinois, she worked in both elementary and middle school public and charter school settings for over 18 years. She received her M.Ed from the University of Colorado Denver in special education. Over the course of her career, she has been particularly interested in training other educators on effective curriculum, RTI, and universal design. Disclosure of Material Connection: This is a “sponsored podcast episode.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to include a reference to their product. Regardless, I only recommend products or services I believe will be good for my readers and are from companies I can recommend. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."

    The Rachel Cruze Show
    Biggest Money Wasters and How to Avoid Them with Minimal Mom

    The Rachel Cruze Show

    Play Episode Listen Later Jun 27, 2022 36:41


    Things are getting out of hand! Tune in to hear my thoughts on the new microchip payment option, how social media is lying to you (and taking your paycheck too), and 10 things you can declutter from your home today.   In this episode: ·      The Creepiest New Payment Method ·      The Top 10 Money Wasters in Our Houses with Minimal Mom ·     The Biggest Housing Trap You Should Be Avoiding   Helpful Resources: ·       The Minimal Mom on YouTube Christian Healthcare Ministries   Sponsors pay the producer of this show, The Lampo Group, LLC, advertising fees for mentioning their services or products during programming. Advertising fees are not based upon or otherwise tied to any product sale or business transacted between any consumer or sponsor. The following sponsors have paid for the programming you are viewing: Christian Healthcare Ministries.

    The Level 10 Contractor Daily Podcast
    1016: 5 Ways To Negotiate Better Media Deals

    The Level 10 Contractor Daily Podcast

    Play Episode Listen Later Jun 27, 2022 20:31


    Rich has 5 Ways for you to improve your media negotiation skills on todays episode! RESOURCE: Sign up for the Make The JumpTo $10M In Revenue Webinar! Click Here

    Copywriters Podcast
    TikTok Secrets, with Emmanuelle Daigle

    Copywriters Podcast

    Play Episode Listen Later Jun 27, 2022


    I've been aware that there's something out there called “TikTok,” but I didn't pay much attention to it, other than the occasional TikTok video reposed somewhere else. The reason I didn't pay much attention was I thought it didn't have much to do with business, and it didn't have anything to do with advertising. Ummm… I was wrong. TikTok had almost $5 billion in revenue last year, and it had over a billion users. Not only that. 11% of them were over 50 years of age -- old folks, like me. Then I learned about today's guest, Emmanuelle Daigle. Emmanuelle is a marketing agency owner and the founder of TokTrend, a community that keeps business owners up to date on TikTok and Instagram reels trends. As an early user of the TikTok platform, Emmanuelle has a deep understanding of its users preferences and how to create ads that convert (because spoiler alert, your Facebook ads won't cut it there). Emmanuelle told us about TikTok from way back when, and how she has seen it evolve from its early days. She explained two really important points for anyone planning to advertise on the platform: • How TikTok is similar to Facebook, and • How TikTok is very different from Facebook. This matters a lot, because what's considered a good ad on Facebook is likely to be considered stodgy and out-of-place on TikTok. Now, with all that revenue ($5 billion last year), some companies must be spending a lot on TikTok advertising. Emmanuelle shared how some consumer brands have sold out on their offers with TikTok ads. Interestingly, organic content -- non-advertising that you post for free -- can also generate a lot of interest and business, because TikTok's algorithm is fundamentally different than most other platforms. Facebook and the like have social algorithms -- based on your connections. TikTok tracks your interest and adapts much more closely than other platforms do, according to Emmanuelle. Therefore, if you hit the right theme, you have a much better chance of going viral on Tiktok. Emmanuelle also share some tips for creating your own TikTok content and advertising. https://toktrend.io/ Download.

    Our Man In Stockholm
    Irish In Sweden - Céad Míle Fáilte With Marjorie At The Marriott

    Our Man In Stockholm

    Play Episode Listen Later Jun 27, 2022 66:26


    With the worst of the pandemic seemingly over, the hotel business is booming again, and none more so than the magnificent Marriott Hotel on Kungsholmen, where Kildare woman Marjorie Sundström is Sales Manager. I sat down with her in a beautiful conference room to talk about her career in the hospitality industry, what makes a great hotel and having the Swedish-Irish Society there as guests for Christmas dinner. Support the show: On Patreon: patreon.com/ourmaninstockholm Swish: 1232424166 Advertising/sponsorship: irishinswedenpodcast@gmail.com

    Grow A Small Business Podcast
    221: With over 25 years of experience in business consultancy, now a Managing Partner of a consulting company. Growing his business into a global bid, pitch consulting & sales training, leading win rates of over 70% with 14 contractors. (Bob Wiesner)

    Grow A Small Business Podcast

    Play Episode Listen Later Jun 26, 2022 38:14


    In this episode, I interview Bob Wiesner, the Managing Partner of The Artemis Partnership based in New Jersey, United States. Bob has set up his consulting company to help entrepreneurs improve their new business win rates and accelerate organic growth. With over 25 years of experience as a business consultant, Bob decided to create his own company and help others through his knowledge and experiences. The Artemis Partnership was established in 2019 and has been running for over 3 years. Became a global bid, pitch consulting, and sales training to enable professionals to drive sector-leading win rates of over 70% with 14 contractors. Bob has said that growing a small business requires focus and self-discipline to accomplish the tasks on time and excel. So he says, “As a small business owner, focus on the discipline around knowing what you should be doing and knowing what you should not be doing. Not confusing the two and sticking with the important stuff.” This Cast Covers: A consulting company that works with professional services firms. Helping entrepreneurs win more new business. Clients from primarily advertising agencies, architectural design firms, law firms, audit, accounting firms, management consultancies, etc. Successful in helping entrepreneurs win up to 75% of their bids, double or triple their prior win rates. Shared his best practices experience and overcoming business obstacles through his book called “Winning is Better.” Handling clients both in terms of size and in terms of concurrency. Sharing the advantage of self-funding. Learning how to handle work-life balance through creating and seriously following schedules. Worked for 18 years in Advertising.  Providing tips on how to carefully add people to the business. Additional Resources: Artemis Partnership Winning is Better by Bob Wiesner Mindset by Carol Dweck ——————————— Quotes: “Success is recognizing the success of the clients.” —Bob Wiesner “You have to focus on what you do well.” —Bob Wiesner “Create more awareness about the existence of the problem that we solve.” —Bob Wiesner “Be very careful who you bring on board.” —Bob Wiesner “You need to meet somebody who believes that there's value to them in meeting you.” —Bob Wiesner ——————————— Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

    Mio Baptist Church's Podcast
    Advertising For The Lord

    Mio Baptist Church's Podcast

    Play Episode Listen Later Jun 26, 2022 44:11


    Support the show

    ON THE CALL
    ON THE CALL - GENE GRAHAM

    ON THE CALL

    Play Episode Listen Later Jun 26, 2022 24:04


    GENE GRAHAM: After earning his B.S in Advertising and Marketing Communications with a 3.6 gpa in 2003, and an Activities and Societies Presidential Scholar, Gene began his editing journey at Alphamedica in Tarrytown, NY, as in-house video editor/producer, with duties such as: patient & HCP interviews/testimonials, sourcing crews, locations, travel, editing/finessing all digital, social and live events, working closely with marketing and writing teams. He created sizzle reels and manifesto videos for business development. Then in 2010 he began freelancing first at Razorfish, then at 360i and a number of large digital, traditional amd pr communication firms with the New York agency universe and worked on productions for Mercedes Benz, Ford, PNC Bank, Morgan Stanley, Oreo Cookie, Capital One, Oscar Meyer, Celebrity Cruises, Oral B, Allergan, Unilever, Pfizer, Warner Bros, HBO, Showtime, Telepictures, In Demand, Ralph Lauren, Macy's and more. He also worked on the Biden/Harris campaign, the 2020 Pulitzer Prize Announcement, the Education Writers Association and more. This is the backstory to his evolving into an award winning filmmaker which began in 2006 as Winner, BlockBuster Audience Award for Best Picture/Feature and Best Performance by Actor, Loretta Devine, Dirty Laundry from the American Black Film Festival which he edited and associate produced and was distributed by LIONSGATE; in 2007- Winner, Jury Award for Best Documentary and Winner, Emerging Filmmaker Award,The Godfather of Disco, from the Fire Island Film & Video Festival; in 2008- Nominated, Best Independent Film, Dirty Laundry, NAACP Image Awards and Nominated, Best Feature Film/Limited Release, Dirty Laundry from GLAAD Awards; 2018- Winner, Special Jury Recognition for Best Cast, This One's For The Ladies, from SXSW Film Festival and was acquired for worldwide distribution by NEON and released theatrically nationwide, and streamed on HULU and available VOD/SVOD platforms, as well as Nominated, Best Documentary, This One For The Ladies from both SXSW & IndieMemphis; 2019- Winner, Best Documentary, This One For The Ladies from NC Black Film Festival and Filmmaker in Residence, from Docs In Progress, Washington DC. In 2021, Gene wrote, directed and edited his short film, Jac On The Come Up, which is presently on 2022's festival circuit, while his new film Born Again Reject is about to be shot this summer. He enthusiastically looks forward to more in the feature realm within the near future. Great director to work with. Follow his journey at: https://determinedpictures.com/ --- Support this podcast: https://anchor.fm/ozzie-stewart/support

    Being Freelance
    Photographer & Creative Director Bal Bhatla

    Being Freelance

    Play Episode Listen Later Jun 26, 2022 47:28


    Bal loved his job in advertising, but posting on Instagram as ‘Mr Whisper' changed the course of his career, leading him to work not only for himself, but with some insanely high profile brands from the off.As an early ‘creator', Bal has had to adapt as social media has evolved, to make sure the brands and the full-time rates kept coming. But despite the competition, he has his blinkers on. He's only in a race against himself.In our chat we here how Bal:- has the confidence to stand his ground with big brands- found his style and niche- stops himself from burning out despite the urge to be always 'on'- uses side projects to keep himself inspired for client projectsAnd a whole lot more.You'll find full show notes and transcript for this episode at beingfreelance.com This episode is sponsored by Pension Bee.The flexible pension for the self-employed.Get set up in minutes and then get back to business.Start saving for a future beyond being freelance. Download the app or head to PensionBee.comPensionBee is authorised and regulated by the Financial Conduct Authority.With investments your capital is at risk. This episode is sponsored by Ahrefs.Time to boost your search rankings with Ahrefs Webmaster Tools - and it's FREE! If the idea of getting Google to work for you sounds confusing, Ahrefs also offers helpful tutorials on Search Engine Optimization.Want to get your freelance site more search traffic?Visit ahrefs.com/webmaster-tools and get this free tool working for you today.  New to freelancing? The Being Freelance course is made for you!Steve's rolled up everything he's learnt from over 6 years of conversations with more than 250 freelancers.There's no ‘one way' to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLooking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

    Monday Morning Radio
    A Business Primer: See the Weiner Dog Run. Run. Run.

    Monday Morning Radio

    Play Episode Listen Later Jun 25, 2022 45:10


    What can an annual race featuring weiner dogs teach serious entrepreneurs and business owners about correctly predicting the outcome of any marketing campaign before spending a dime on testing the concept? Plenty. That's the bottom line of Peter Nevland's latest book, Wiener Dog Marketing: A Silly Sounding Book for Serious Business Growth. The fast read not only features lessons Peter has gleaned from teaching and attending classes at the Wizard Academy, it also maps the mind of the Wizard himself, Roy H. Williams. Peter is one of the elite Wizard of Ads partners who helps already successful businesses find their unique path to much greater success, much faster. Peter was last a guest on Monday Morning Radio a decade ago, when he discussed his evolution from an engineer to a wordsmith and word coach. This week Peter shares with host and award-winning author Dean Rotbart the secrets of sniffing out a successful marketing strategy, one short-legged, long-bodied canine at a time. Photo: Peter Nevland, Weiner Dog Marketing Posted: June 27, 2022Monday Morning Run Time: 45:10

    Ecommerce Empire Builders
    Use Graham's $273,323 Dropshipping Website Template To LAUNCH YOUR STORE!!

    Ecommerce Empire Builders

    Play Episode Listen Later Jun 25, 2022 11:50


    Win big with your e-commerce dropshipping business on the first try! By using proven 6 and 7-figure e-commerce templates you allow us to do the heavy lifting for you and shortcut your path to e-commerce sales and success! In this video, we use Graham Stephans's e-commerce business template inside storefunnels, and make it available to you. If your launching a similar business, this template helps give you a massive edge and helps save you hundreds of design hours, so you can get straight to selling!▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

    Home Inspector Podcast
    Episode 339: Before You Run a Google Advertisement 

    Home Inspector Podcast

    Play Episode Listen Later Jun 25, 2022 4:06


    Advertising can easily be the most expensive part of your marketing. A home inspection company can easily burn through a lot of cash with Google advertising. If you get advertising just right, you can reinvest into more advertising and reach a good profitable balance between money in and money out.

    During the Break
    Good Morning from DTB! Advertising-Marketing-Sales Will NOT Fix Broken Processes or Mindsets!

    During the Break

    Play Episode Listen Later Jun 25, 2022 5:35


    A short morning reminder or coaching mindset episode. I do coaching for sales reps and small business owners and I thought some of the stuff we cover in our coaching conversations may help a few other folks as well. TODAY: Doing MORE advertising or marketing will not fix a broken mindset or sales process! Before you spend more money on the messaging - make sure your companies processes, systems, mindsets, and culture are ready! === THANK YOU TO OUR SPONSORS: Granite Garage Floors of Chattanooga: https://granitegaragefloors.com/location/chattanooga Vascular Institute of Chattanooga: https://www.vascularinstituteofchattanooga.com/ MedicareMisty: https://medicaremisty.com/ The Barn Nursery: https://www.barnnursery.com/ Rent-My-Equipment: https://www.rentmyequipment.com/ Tasty Donuts: https://www.thetastydonuts.com/ Tasty Scoops and Sweets: https://www.tastyscoopsandsweets.com/ Please consider supporting the podast by becoming a Patron: https://www.patreon.com/duringthebreakpodcast This podcast is powered by ZenCast.fm

    The OOH Insider Show
    OOH Insider Daily - F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against driver and supply chain shortages with truck side advertising.

    The OOH Insider Show

    Play Episode Listen Later Jun 25, 2022 12:02


    Articles Reference: SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaignhttps://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising company https://www.theadvocate.com/baton_rouge/news/business/article_3936d6ac-f3e4-11ec-a2ae-3b7d7b62ce28.html Vistar Media Secures $30M Series B Investment from Lamar Advertising Companyhttps://www.businesswire.com/news/home/20210712005451/en/Vistar-Media-Secures-30M-Series-B-Investment-from-Lamar-Advertising-CompanyThe Real Reason America Doesn't Have Enough Truck Drivers https://www.nytimes.com/2022/02/09/business/truck-driver-shortage.htmlSupport the show

    On the Media
    Struck From the Record

    On the Media

    Play Episode Listen Later Jun 24, 2022 50:20


    This week, the Supreme Court officially struck down Roe v. Wade, overturning fifty years of legal precedent and abortion rights across the country. On this week's On the Media, hear about the case that almost defined the abortion debate instead. Plus, the Jan 6 committee's latest bombshell evidence of Trump's manipulation of the justice department.  1. Alana Casanova-Burgess [@Alanallama], former OTM producer, and Jessica Glenza [@JessicaGlenza], health reporter at the Guardian, look at the case that Ruth Bader Ginsburg wished the Court heard instead of Roe v. Wade. Neil Siegel, a professor of law and political science at Duke University School of Law, puts the Susan Struck v. Secretary of Defense case in context. Dahlia Lithwick [@Dahlialithwick], who writes about the courts at Slate, untangles what the justices actually decided in Roe. Listen. 2. Michael Waldman [@mawaldman], president of the Brennan Center for Justice at NYU School of Law, discusses how the January 6 committee's findings could aid a Justice Department indictment. Listen. Music: The Water Rises (Laurie Anderson) - The Kronos QuartetJohn's Book of Alleged Dances - The Kronos QuartetTateh's Picture Book - Randy NewmanAtlantic City - Randy Newman

    Erotic short Stories and Sensual Roleplays
    Miss Simonds gives her student a good Spanking (Female x Male) (18+ NSFW)

    Erotic short Stories and Sensual Roleplays

    Play Episode Listen Later Jun 24, 2022 12:42


    Bill was studying at College.Miss Simmonds was a strict teacher and had a sternness about her, but Bill liked this. It turned him on.Go to RexMD.com/erotic today to get started with a sample pack prescription of generic Viagra. All orders come with FREE 2-day shipping. Rex MD – the authority in men's telehealth.Advertising

    Uncommon
    Genevieve Day of Day Management & Next of Kin

    Uncommon

    Play Episode Listen Later Jun 24, 2022 55:24


    Genevieve Day is the founder of influencer talent agency ‘Day Management', as well as ‘Next of Kin', a specialist agency focused on the family sector of talent. She currently leads the overarching strategy for both companies, focusing on the future for her talent.SHOW NOTES:00:00 – Welcome to Uncommon.00:35 - Past two years.02:40 - Changes after growing.08:50 - Pitching ideas / Brand deals.13:05 - Finding bigger deals. 14:00 - Saying no.17:50 - Next of Kin.22:00 - Running a Talent agency. 25:30 - Choosing niche agencies. 28:30 - Trends in the industry.33:00 - Handing over responsibility to staff.37:20 - Looking at competitors 39:15 - Australian TV (likes/dislikes) 44:30 - Adapting to individual talent. 45:45 - Dealing with brands 46:45 - Best/Worst of talent management 48:00 - Rapid fire questions 53:20 - Closing remarks (and slippers)LINKS:Genevieve's InstagramDay Management websiteDay Management InstagramNext of Kin websiteNext of Kin Instagram 

    The Level 10 Contractor Daily Podcast
    1020: Playing The Long Game Instead of the NOW Game

    The Level 10 Contractor Daily Podcast

    Play Episode Listen Later Jun 24, 2022 71:47


    On this Episode, a contractor thought he was getting on a call with Rich to discuss making his website better, what he ended up getting was a whole new way to think about and run his company!

    I Know You Hear Me!   With Flynn Hendrix

    Sit back, take a break & give yourself some down time, because today Flynn is joined by Star Wars podcaster & YouTuber , Chase of the Rodian Radio Podcast. We met at ICCC 2022 in Nashville, TN & we're catching up and talking about all things Star Wars and our love of collecting. This episode is dropping after the finale of Disney+'s epic finale of the Kenobi Series, so sit back, enjoy the show & let's see how accurate our hopes and predictions for the show were! #IKNOWYOUHEARME Keep up with Rodian Radio & subscribe to his channels below! https://podcasts.apple.com/us/podcast/rodian-radio-podcast/id1574414979 https://open.spotify.com/show/2D527tBUliXZaAlRnWUflk?si=tRKYpik-QI65L8cFPHPDxQ https://youtube.com/channel/UCv6ozRqM3ezz7xQDavHPuRQ If you'd like to advertise on this podcast, or any of the other Flynn Hendrix Enterprises podcasts and reach my growing worldwide audience, email me at theflynnhendrix@gmail.com and let's get your products and services out there! Use the word “ADVERTISING” in the subject line. Make sure you're checking out our sponsors too! Go check out Elise Baughman at elisecoaches.com if you're needing a solid VO & strategy coach, she's the go to! And when you check her out, tell her Flynn sent ya! Here are a few ways you can support the podcast: 1. Subscribe on any platform - Anchor, Spotify, iTunes, Google Podcasts, etc. that way you never miss an episode. You can also catch up on all past episodes. 2. Leave a 5 Star review! 3. Share the podcast with your friends, family & anyone that'll listen! 4. Follow the show and myself on all social media platforms! 5. Click this link to do all the above... I KNOW YOU HEAR ME! linktr.ee/theflynnhendrix These next 3 are really REALLY important, especially if you like saving money! 6. Check out my brand new Pro Wrestling Tee's Store & pick up your Flynn Hendrix merch! https://www.prowrestlingtees.com/flynnhendrix *IF YOU WANT TO SUPPORT OR WOULD LIKE TO BUY A SHIRT, WE CURRENTLY HAVE FLYNN SHIRTS AVAILABLE, BUT WILL HAVE TFTH SHIRTS IN THE NEAR FUTURE! IF YOU'D LIKE ONE EMAIL theflynnhendrix@gmail.com AND USE THE SUBJECT LINE "SHIRT ORDER." 7. Check out my Rakuten link and save yourself some $$$ on everyday purchases! Plus it helps support the podcast! - https://www.rakuten.com/r/CDF630 8. If you're tired of increased gas prices, why not use my link to get cash back every time you get gas? Check out my referral link & start saving today! Https://upside.app.link/VTFJF ** This podcast was produced in association with the Give Me Back My Podcast Network in the Flynn Hendrix Enterprises Studios in Nashville, TN.** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/flynn-hendrix/support

    The My Future Business™ Show

     Wealth Research Group Insights and Updates  Interview with Lior Gantz Wealth Research Group Sharing Insights and Updates #WealthResearchGroup #MarketUpdate #LiorGantz Hi, and welcome to the show! Today I have the pleasure of welcoming back to the show Mr. Lior Gantz from the Wealth Research Group, to get his perspective of current global events, including the impact of the war in Europe, the impact of inflation, a possible recession, and to consider if we're headed for a market meltdown; and what all of this might mean for investors in the short, medium and long term. I've been fortunate to spend time with Lior on the show in the past, and each time he always brings a new perspective on local and global events, and how they potentially impact investors. That being said, Lior's unique view point often brings with it, a steadiness, and an informative point of view that allows investors to make better informed decisions. Although we're living through incredibly challenging times, as is often the case, there are opportunities hidden in plain sight for investors to take advantage of. However, when considering any sort of investment, make sure to do your due diligence, and where necessary, seek appropriate professional advice. To learn more about the topics discussed, or to contact Lior directly, click the link below. Disclosure of Material Connection: This is a “sponsored post.” My Future Business is disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

    Uncommon
    Running a specialist talent agency - Genevieve Day

    Uncommon

    Play Episode Listen Later Jun 24, 2022 13:10


    Radio ITVT
    Televisionation: Disney Advertising's Dana McGraw and InfoSum's Lauren Wetzel on Clean Rooms and More

    Radio ITVT

    Play Episode Listen Later Jun 23, 2022 36:00


    This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney's first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.

    On the Media
    The 'Country Queers' Who Don't Want to Flee Rural America

    On the Media

    Play Episode Listen Later Jun 23, 2022 16:28


    All across the country this month, people are celebrating queer and trans pride with parades, cookouts, dances, and family gatherings. And yet the future of the community feels darker than it has in a long time. Threats from Proud Boys and elected officials seem to reinforce the idea that LGBT people cannot survive or thrive in places outside a few coastal cities. But a study from the Movement Advancement Project in 2019 revealed that at least 3 million queer people live in rural America. And many have no interest in fleeing to big cities for protection. This week, Annalee Newitz sits in for Brooke, and talks to Rae Garringer about their oral history project, Country Queers. When Garringer was attending college in the early 2000s, the only queer rural representation they saw was in crime stories. Country Queers features LGBT people who are living in rural parts of the United States, in small towns and remote farms, and they're often taking great joy in it. 

    Often Imitated
    Making Your CX the GOAT with Andy Pearson, VP of Creative, Liquid Death

    Often Imitated

    Play Episode Listen Later Jun 23, 2022 21:17


    His Airness. Mike. MJ. All names that represent the GOAT himself: Michael Jordan. When he rocked the now infamous Air Jordans in the 1985 Slam Dunk Contest, he changed the shoe game forever. His sneakers had been banned from the NBA, and subsequently became the world's next obsession. How he turned wearing shoes into an entire empire and one of the best customer experiences of all time, is something else all together. Someone else who's turned the mundane into a one-of-a-kind experience is today's guest, Andy Pearson. He's the Vice President of Creative at Liquid Death, and he and his team have changed how the world drinks water. From selling your soul to tattooing your face…their CX might make a customer say, in the words made famous from Micheal Jordan's hit film Space Jam…”I believe I can fly.” Today, we'll find out how.--------“Our customer experience is the brand. From the moment you interact with us, you're in the ecosystem.” - Andy Pearson--------Time Stamps* (0:00) Michael Jordan: the king of CX* (7:00) Liquid Death explained to those who haven't sold their souls* (10:13) How hating marketing builds exceptional CX* (12:37) Making CX your brand--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Andy on LinkedInCheck out Liquid Death This podcast was produced by the team at Caspian Studios. Learn more at Caspianstudios.com

    Spending Time
    aBlogtoWatch Weekly: Featuring Controversial Collaborations, Excessive Dial Branding, Vacheron Constantin, Vertex, Citizen, Moser, Bulgari, And A Mystery Guest

    Spending Time

    Play Episode Listen Later Jun 23, 2022 56:27


    In this episode of aBlogtoWatch Weekly, Rick and Ariel discuss some of the most noteworthy articles and trending topics from this week on aBlogtoWatch.com. The duo discusses everything from what François-Henry Bennahmias might do with himself next year after he departs from Audemars Piguet, to the greater significance of collaboration watches within the context of the new recrystallized titanium Citizen Satellite GPS Watch produced with the AKUTO-R lunar expedition program and the highly-divisive H. Moser & Cie. Streamliner Chronograph that was created in collaboration with the Los Angeles streetwear brand Undefeated.This week's mystery guest is Vertex Watches Founder, Don Cochrane, who stops by the show to chat about the new Vertex M690 AquaLion dive watch. Don is the great-grandson of the brand's original founder, who revived Vertex in 2016 with the goal of creating high-performing tool watches with a military-inspired design influence. In addition to discussing their thoughts on the latest release from Vertex, Ariel and Rick also cover the widespread practice of excessive branding as it exists throughout much of the watch industry, and briefly try to sort out which luxury watch brands might be in contention for having their names appear the most on a single watch dial.Each week the editors of the timepiece hobbyist publication aBlogtoWatch.com, discuss some of the hottest new watch stories and latest market trends in the aBlogtoWatch Weekly news podcast program. Listeners can learn more by clicking on any links below to view the articles discussed by the aBlogtoWatch crew in the program.This episode features Ariel and Rick.In this week's show:2:08- François-Henry Bennahmias Leaves Audemars Piguet9:05- Hands-On: Vacheron Con stantin Overseas Perpetual Calendar Ultra-Thin Skeleton 18k Rose Gold Watch.https://www.ablogtowatch.com/hands-on-vacheron-constantin-overseas-perpetual-calendar-ultra-thin-skeleton-18k-rose-gold-watch/17:40- Citizen Debuts The Eco-Drive HAKUTO-R Collaboration Satellite Wave GPS Watch.https://www.ablogtowatch.com/citizen-debuts-the-eco-drive-hakuto-r-collaboration-satellite-wave-gps-watch/23:20- Watch Review: Vertex M60 Aquzlion ISO-Certified Diver.https://www.ablogtowatch.com/watch-review-vertex-m60-aqualion-iso-certified-diver/ 34:44- H. Moser & Cie. Debuts Limited-Edition Streamliner Chronograph Undefeated Watch.https://www.ablogtowatch.com/h-moser-cie-debuts-limited-edition-streamliner-chronograph-undefeated-watch/44:35- Hands-On: Bulgari Aluminium GMT Amerigo Vespucci Special Edition Watch.https://www.ablogtowatch.com/hands-on-bulgari-aluminium-gmt-amerigo-vespucci-special-edition-watch/aBlogtoWatch launched the first-ever podcast about watches back in 2010, and continues to be the most referenced and respected publication for watch enthusiasts, buyers, and collectors in the world. Today, in addition to the website and social media channels, aBlogtoWatch produces the SUPERLATIVE podcast interview program as well as aBlogtoWatch Weekly.We'd love to hear from you with feedback or suggestions for future show topics or guests. Advertising opportunities are also available. Comment or contact Rick@aBlogtoWatch.com

    Engage Video Marketing Podcast
    Inside TikTok Advertising with Dennis Yu

    Engage Video Marketing Podcast

    Play Episode Listen Later Jun 23, 2022 59:38


    In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you've been firmly stuck with your head in the sand over the last 12 months particularly, I'm sure you recognise that TikTok simply can't be ignored in a video strategy today. But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to? I know you've got questions about TikTok,I know I do! So in this episode, I've invited an expert TikTok marketer to share more. He even co-wrote the book about it. In this episode we cover: A short intro to Dennis and what he does. When TikTok first came on his radar. His early impressions of the platform. Where he feels TikTok is at right now as a business/marketing tool. You co-authored a book “Tiktok Advertising: How to Access 1 billion people in 10 minutes”  - bold claim… is it really 10minutes? TikTok organic or TikTok advertising - where should businesses start? How is the mindset or approach for businesses different on TikTok vs legacy social platform? Algorithms? Trends? Ad types and strategy?  Links mentioned in the show: https://amzn.to/3y8ZRkZ (The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!)   If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

    Ecommerce Empire Builders
    How Graham Stephan's Shopify Store Made OVER $273,323 With $0 PAID ADS!!

    Ecommerce Empire Builders

    Play Episode Listen Later Jun 22, 2022 11:44


    Today we take a look at Graham Stephan whose business Bankroll Coffee generated over $200,000 in sales from launch and did so without any paid ads. This massive influencer has been able to leverage his brand and message to create a wonderful business, and today we go behind the scenes to study this success and see what we can implement inside our own Shopify dropshipping stores.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Get The Best Selling Book ‘Ecommerce Empire' For FREE: https://ecommerceempirebuilders.com/book WATCH NOW 7-Figure Ecom Masterclass: http://bit.ly/funnel-class-yt Have Us Build & Launch Your Entire Ecommerce Business: https://bit.ly/BuildMyFunnel-YT FREE Empire Builder Bonuses: https://youtu.be/QknqB0dpDKc Sign Up For StoreFunnels (Website+Funnel Builder): https://www.storefunnels.net▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

    Murdaugh Murders Podcast
    Incoming Call From Alex Murdaugh - Part Three (S01E50)

    Murdaugh Murders Podcast

    Play Episode Listen Later Jun 22, 2022 67:19


    In this special 50th episode of the Murdaugh Murders Podcast, Mandy, Liz, and the team do another deep dive into the jailhouse phone calls obtained recently by FITSNews and the MMP team. After reviewing the tapes, we learned a lot more about Buster's University of South Carolina Law School readmittance and the alleged $60,000 payment to Butch Bowers last fall.  In this episode, we play several calls where this transaction is discussed and Mandy and Liz explain how this isn't the first time the Good Ole Boys have been accused of interfering with USC Law School admissions.  Also, you'll hear clips from the Gloria's Gift Foundation press conference and Eric Bland tells us why he's weary of the Supreme Court's recent decision on Alex Murdaugh's law license.  The Murdaugh Murders Podcast is created by Mandy Matney and Luna Shark Productions. Our Executive Editor is Liz Farrell. Advertising is curated by the talented team at AdLarge Media. Find us on social media: https://www.facebook.com/MurdaughPod/ https://www.instagram.com/murdaughmurderspod/ ** Click to ADVERTISE WITH OUR MEDIA PARTNERS AT FITSNEWS.COM ** For current and accurate updates: FITSNews.com or Twitter.com/mandymatney Support Our Podcast at: https://murdaughmurderspodcast.com/support-the-show Please consider sharing your support by leaving a review on Apple at the following link: https://podcasts.apple.com/us/podcast/murdaugh-murders-podcast/id1573560247 Support the Reporting: https://www.fitsnews.com/fitsnews-subscription-options Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Agency Exposed Podcast
    Ep 110: What to do when a key team member leaves

    Agency Exposed Podcast

    Play Episode Listen Later Jun 22, 2022 52:30


    Subtitle: Today we break down the practical and emotional sides of handling when someone with a leadership role leaves your business. We discuss feelings, redundancies, restructuring, communication with clients, and more on this week's episode.   Summary: On today's episode, we discuss all aspects of what to do when a key team member leaves your business. While having someone leave is challenging, it's crucial to have a positive mindset and look for opportunities. There are always opportunities. To optimize, improve, and level up. It's also important to have a record of all processes, tasks, and systems each employee uses so that it's easier for someone stepping into the role.    Top 3 Curtain Pulls in this episode:    Feel your emotions but don't allow them to influence your perception of the situation. When someone you've worked with for a long time hands in their notice, it can feel devastating. In order to make sound decisions, you need to allow yourself to feel the rejection, but don't allow it to define how you see the situation. Try to look for the opportunities. “See things for what they are, and nothing more. it's not good, it's not bad, it just is.” Create redundancies and keep a record of all systems and processes. In order to make the transition process smoother, it's important to build in redundancies such as recording all systems, processes, and tasks that each person does. This can help the new person who is stepping into the role be more independent and confident in their work. “Document every process of everything they do, or what we do as a team, so that it lives somewhere on a Google Drive or wherever. That way anyone coming in knows exactly what processes we use, what the steps are, and who's involved.” Look for opportunities. The biggest challenges often hold the best opportunities. Use this as a chance to discover opportunities you wouldn't have found otherwise. A positive mindset and open mind are your friends. “It's a great opportunity to go, could I reshape what I have to refill that role?”   For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad's knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world's most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [5:43] Ken introduces the topic for this week's episode. “When you have a team, losing somebody and then moving on can be really challenging… it can be like it can feel like a giant gut blow… what do you do when you lose a really critical team member?... there's a mental side that you have to get over, which is rejection.” [10:34] Bob dives into a cold but important truth about business, “Any work environment is not family. And it's very dysfunctional to try to believe it is. And if you are getting your needs met, for family and deep relationships from your work environment, that's not a healthy place to be.” [15:37] Ken talks about dealing with the feelings of being rejected. [17:13] Bob discusses the importance of processing your feelings but also being able to give your employees freedom and equip them. [18:29] Brad talks about how his self esteem takes a hit when someone leaves. [21:04] Ken discusses the practical side of dealing with the loss of an important employee and the value of being able to, “see things for what they are, and nothing more. it's not good, it's not bad, it just is.” [24:38] Bob adds to Ken's discussion and says, “practice being an observer of these things, and not not not trapping them.” [27:20] Brad talks about the opportunity to rethink roles and restructure your business when someone leaves. “It's a great opportunity to go, could I reshape what I have to refill that role?” [30:45] Ken starts a discussion about redundancies and their role in helping the transition be smooth. [31:48] Bob says that he has his employees, “Document every process of everything they do, or what we do as a team, so that it lives somewhere on a Google Drive or wherever. That way anyone coming in knows exactly what processes we use, what the steps are, and who's involved.” [37:41] Ken imparts some wisdom about dealing with the practical side of someone leaving. “Always think who, not how.” [41:59] Brad begins a discussion about how to communicate what's happening to your clients and the importance of timing and word choice. [49:03] Bob talks about how, “in the music business, and I think in other industries, they have what's called the key man clause.” and discusses the importance of not allowing that to happen in agencies. [50:00] Ken closes this week's episode by saying, “it sounds cold, but it's about the business being healthy. The business needs to be healthy and for the business to be healthy, you need to remove as many of those vulnerabilities and diversify things.”

    Next in Marketing
    "I will be really sad" if brands go overboard in targeting consumers in Web3

    Next in Marketing

    Play Episode Listen Later Jun 22, 2022 31:54


    Next in Marketing talked to Krystal Olivieri Global Chief Innovation Officer at GroupM & Choreograph, about her worry that the ad industry has created a 'panic' among brands angling for more first party data in a post-cookie future. And while she has high hopes for the metaverse if and when it arrives, she warns against marketers using new identifiers such as crypto wallets to target consumers. In the meantime, Olivieri is bullish on marketers employing different signals, including contextual and retail data, to better service consumers. Guest: Krystal OlivieriHost: Mike Shields