Podcasts about Advertising

In this episode, let's learn how to advertise on TikTok Shop, choose the right creator commission, and convert your Amazon listings to TikTok Shop in seconds.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   What if TikTok Shop could be the next big thing for your e-commerce business? Paul Harvey of Rankster, a seasoned expert in both Amazon and TikTok Shop, joins us to unravel the hidden potential of TikTok Shop's dynamic platform for sellers looking to break new ground. Discover how Paul's transition from teaching to mastering e-commerce reveals insights into leveraging TikTok Shop's distinct marketplace, offering fresh opportunities for brands to thrive. We touch on the power of Helium 10's tools that simplify integrating your Amazon inventory with TikTok, streamlining your sales strategy across platforms.   For those eager to maximize their sales, understanding TikTok's unique environment is key. Not all products will shine here. While quirky and first-to-market items may capture the spotlight, more mundane offerings might fall short. We share intriguing success stories, like the unexpected popularity of premium sunflower seeds, underscoring the need for tailored strategies that resonate with TikTok's unique audience. Learn from common pitfalls as we discuss why some Amazon sellers struggle to replicate their success on TikTok without adapting their approach.   Finally, we tackle the art of optimizing ad campaigns on TikTok, highlighting the game-changing GMV Max ads that promise impressive returns. Paul shares the significance of forging strong affiliate partnerships, and how features like Helium 10's Influencer Finder tool can amplify your reach with the right creators. Whether you're a veteran Amazon seller or a newcomer, these insights equip you to harness TikTok Shop's potential, ensuring your business not only survives but thrives in this vibrant new landscape.   In episode 677 of the Serious Sellers Podcast, Bradley and Paul discuss: 00:01 - Mastering TikTok Shop for Amazon Sellers 01:40 - TikTok Shop Experience 06:14 - Aggregator Era Software Limitations 09:13 - Maximizing Sales on TikTok Shop 13:39 - Maximizing Sales Across Different Platforms 22:30 - Maximizing ROI With TikTok Ads 26:27 - GMV Max Delivery and ROI Optimization 31:51 - Fulfilling Orders Using FBA and TikTok 32:04 - Optimizing TikTok Sales and Fulfillment 37:40 - Maximizing ROI With GMV Max Ads 39:44 - TikTok Influencer Finder Tool for Sellers 41:28 - Creating AI-Powered Influencer Campaigns

This episode is presented by Create A Video – A Charlotte Observer deputy editor doesn't seem to understand that "peace through strength" carries an implied threat of the use of force. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The US Supreme Court ruled that parents in Maryland can opt their kids out of gender queer instructional sessions, at least until the case makes its way through the legal process. Plus, a Texas law requiring porn sites to verify users' ages is legal. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The US Supreme Court handed down a ruling that limits nationwide injunctions by district court judges, which have been used to obstruct the President from carrying out his duties and agenda. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this chapter of The Transfer Student, Red narrowly escapes an underground Martian facility with the help of Misty and Shade—but danger is closer than ever. With corrupt A.I.D. agents closing in and Dr. Hart's secrets mounting, Red must think fast, stay hidden, and protect what she's found. Meanwhile, a curious Blue stumbles onto the charm and accidentally triggers a second holographic message that could change everything. The siblings are now tied to a mystery far larger than they ever imagined. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – A bill originally written to crack down on online exploitation of women and children was altered to include definitions of sex, gender, and basic biology. Democrats then tried to avoid voting on the measure. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Democrats in the North Carolina Senate were outraged over legislation from their Republican colleagues that defined terms like woman, man, sex, mother, and father. It also put restrictions on leftist efforts to indoctrinate students in government schools. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A flurry of legislative activity in Raleigh this week, as state lawmakers try to wrap up work before they leave for a three-week summer break. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this episode of Dear Art Producer' host Heather Elder welcomes back freelance art producer Kathleen Candelaria. Discussing the shifts in the art production world, including the impact of the global pandemic, the rise of AI-generated content, and the changing dynamics of work and production, the duo discuss Kathleen's extensive experience working with renowned clients and her new journey as a freelancer. Kathleen shares her insights on the evolving roles of art producers, the importance of mentoring, and offers valuable tips for artists on marketing themselves, navigating the bidding process, and the significance of creative calls and treatments. The episode also touches on the integration of AI in art production, the complexities of CGI, and trends in the industry.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Kathleen Candelaria : https://www.linkedin.com/in/kathleen-candelaria-0a13546/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why animal images consistently create more favorable attitudes toward ads and brands than human models. They reveal how biophilia, pet love, and trust drive effectiveness. Plus learn when using animals can backfire.Topics covered:   [01:00] "Effectiveness of Animal Images and Advertising"[02:00] Biophilia drives receptiveness to animal ads[03:00] Pet lovers smile more at animal advertisements[04:00] Baby animals trigger caretaking reflexes[06:00] Animals project trustworthiness onto brands[08:00] When animals backfire as consumer stand-ins To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Keller, B., & Gierl, H. (2020).Effectiveness of animal images in advertising. Marketing ZFP–Journal of Research and Management, 42(1), 3–32. https://doi.org/10.15358/0344-1369-2020-1-3  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content Group's Senior Manager, Consumer Products & Services Development Erin Cox visits “Inside Independent Publishing (with IBPA)” to answer these questions and more!PARTICIPANTSErin Cox has almost two decades of marketing and development experience, primarily in the book industry. She previously worked with Simon & Schuster and Macmillan, was the director of development for World Book Night U.S., and has a master's degree in publishing from New York University. When Erin relocated to Nashville a few years ago, she experienced the other end of the marketing process while working at Parnassus Books. Since then, she's joined Ingram Content Group to help launch a consumer marketing services program for publishers.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about how to get a discount on Google, Facebook, and Instagram advertising through the Ingram ID IBPA member benefit at https://www.ibpa-online.org/page/ingramidFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

In this bedtime story, Puddles and Splash are back, and it is a beautiful, sunny winter day, and the animals are being let outside. Splash and Puddles will do their rounds as Farmer Vernon has kept the area shovelled. As they walk, they see an unusual set of footprints and decide to follow them to see who has come to visit. What could make these footprints? Some of the animals think it might be aliens. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – Stacey Matthews from RedState.com joins me to discuss the election of an anti-Semitic communist radical in the New York City Democrat Party primary... and how the big loser (besides Jews) could be US Sen. Chuck Schumer. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – New York City Democrat voters elected a 33-year old jihadi-adjacent communist in the party's Mayoral primary. What could go wrong? Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In a victory for the K-12 and collegiate education establishment, a communist won the Democrat primary for mayor of New York City. It proves Vladimir Lenin's promise: “Give me just one generation of youth, and I'll transform the whole world.” Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider's summary. In this episode, you will learn: How offline spaces are powering smart digital brands  What AI personas are, and how to use them to test product and brand ideas faster (and cheaper) Why most agencies are missing half the audience — and what that means if you're building a mass-market product If you're building or marketing a tech product — whether you're in a startup or a large org — this episode gives you a real-world edge, minus the fluff. Chapters FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.   For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes

Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.

In this bedtime story for kids, Bernice is feeling a little overwhelmed. Summer is just around the corner, and she wants to do everything—science camp, swimming, running, bike rides with Papa Bear, and maybe even robot camp with Bobby! But with so many exciting options, how can one little bear possibly choose? With her usual curiosity and a little help from her friends (including her cat Cookie, of course), Bernice learns that sometimes, making time for rest, play, and just being present can be just as important as doing it all. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – Listeners react to the Charlotte City Council banning Tesla from being considered for contracts. Plus, the North Carolina Senate approved $700 million Hurricane Helene relief package. Also, the NC Auditor is out with a preliminary report from his ongoing audit of the NCDMV, and it indicates that workforce levels are insufficient to meet the needs of North Carolinians. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, and he joins me to discuss the unfurnishing of the NC Lt. Governor's office and the Age of Acrimony. Plus, the Charlotte City Council votes to remove Tesla from its list of potential vendors. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The North Carolina General Assembly is looking to pass stricter rules against homeowners' associations. Plus, Cale Petitt makes the case that institutional investors are not the villains of America's housing market. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Struggling to make Amazon Ads work for your books? In this exclusive interview, Dale L. Roberts sits down with Sylvia Hubbard to unpack the biggest challenges and questions authors face when advertising on Amazon. From targeting to budgeting to measuring success, this video offers indie authors a roadmap to smarter, more effective advertising strategies. Whether you're just getting started or looking to sharpen your skills, this conversation will shift your mindset and equip you to take action. Sylvia Hubbard - https://sylviahubbard.com/  Advertising for Books - https://DaleLinks.com/AdsBook Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel  - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.

Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he's gotten wrong or right. 0:00 - Intro: James reunites with Tim and thoughts on Guinness02:00 - Prediction #1: TikTok will not be banned03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs03:26 - Prediction #3: Ozempic becomes more socially acceptable04:00 - Prediction #4: Brands will pivot to right-of-center04:50 - Prediction #5: More platforms will gain influence05:14 - Prediction #6: 40-year-old influencers continue to rise06:10 - Prediction #7: Less influencer trips, more IRL events06:45 - Prediction #8: More people want to be influencers07:38 - Prediction #9: “Going live” / IG Live becoming more popular07:54 - Prediction #10: Changing of the guard in the creator sphere08:25 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

This week, we're resharing a top episode from the archive. Originally recorded a year ago, this episode features the one and only Mark Ritson and remains one of our most popular episodes to-date. Enjoy, and we'll be back with new content next week!This episode, Elena, Angela, and Rob are joined by professor, consultant, and columnist Dr. Mark Ritson. Based on his experience as both a marketing academic and practitioner, Mark shares his thoughts on the state of marketing effectiveness in the US, what we can learn from the history of marketing, and the importance of balancing research with active testing to discover marketing strategies that really work.Topics covered:   [04:30] What is marketing effectiveness?[07:30] Why Mark created the Mini MBA[15:00] How AI will change the future of advertising[17:15] Why marketers undervalue TV advertising[21:00] The differences between effectiveness and marketing science[29:30] Marketing fundamentals don't change To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 MarketingWeek Article: https://www.marketingweek.com/effectiveness-ignorance-american-marketing/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Zach Rash, Co-Founder & CEO, Coco Robotics joined Grayson Brulte on The Road to Autonomy podcast to discuss the growing autonomous delivery market and how Coco is scaling operations to meet demand. Coco Robotics has built and deployed thousands of cost-efficient, urban-optimized delivery robots designed for high-throughput in dense cities like Los Angeles, Miami, Chicago, and Helsinki. From rising consumer demand and tipping fatigue to tightening labor regulations, market conditions are accelerating the need for scalable, autonomous delivery solutions. As the conversation evolves, Zach shares insights into Coco Robotics hybrid autonomy approach, the economics of remote supervision, and the company's growing partnership with OpenAI to build next-gen driving models.Episode Chapters0:00 Current State of Robotic Delivery Market04:29 Advertising 09:04 Form Factors11:28 Delivery Logistics 14:01 Weather Extremes16:32 Packaging 21:17 Merchant Partners 24:01 Robot Operations 31:22 OpenAI Partnership 35:26 End-to-End Model38:27 Manufactoring Robots 41:12 Deploying Delivery Robots into Markets 47:41 Future of Coco Robotics Recorded on Monday, June 9, 2025--------About The Road to AutonomyThe Road to Autonomy provides market intelligence and strategic advisory services to institutional investors and companies, delivering insights needed to stay ahead of emerging trends in the autonomy economy™. To learn more, say hello (at) roadtoautonomy.com.Sign up for This Week in The Autonomy Economy newsletter: https://www.roadtoautonomy.com/autonomy-economy/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the AdTechGod Pod, I'm joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI's growing role, why consumer sentiment around ads matters more than we admit, and how over-reliance on metrics can misguide strategy. His message is clear: the future belongs to brands that balance loyalty with results. Takeaways Tom Goodwin's journey into advertising was accidental and driven by curiosity. There is a significant disconnect between marketing promises and consumer experiences. Brand building is becoming increasingly important in a world of abundance. Modern advertising has become overly focused on metrics and short-term results. AI in advertising may not deliver the emotional connection needed for brand loyalty. Consumer attitudes towards advertising have shifted to a disdainful view. The need for creative investment in advertising is critical for long-term success. Balancing brand and performance is essential for CMOs today. Metrics can distract from the true value of brand building. The time scale for brand loyalty is often much longer than immediate conversions. Chapters 00:00 Introduction to Tom Goodwin and His Journey 03:01 The Disconnect in Modern Advertising 05:49 Brand Building vs. Performance Marketing 08:58 The Evolution of Marketing Strategies 12:05 The Role of AI in Advertising 14:55 Consumer Experience and Advertising Impact 17:49 The Need for Creative Investment 21:07 Balancing Brand and Performance 23:55 The Role of Metrics in Advertising 27:03 Consumer Attitudes Towards Advertising 30:10 The Future of Advertising Strategies Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we're joined by Hikari Senju, Founder and CEO at Omneky, the generative AI platform built for performance advertising. We talk about:Top 3 benefits of Gen AI in content marketingHow the market for digital ads is growing due to generative personalization & attribution capabilitiesAds taking on more of the sales functionThe need for thousands of variations of content to drive advertising results (& the dangers of serving the same ad repeatedly)Advertising to a world of digital users

Points of discussion:1. Can you Line Extend to a different style? - [ BBT Newsletter ]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

The ‘luxury hotel superyacht' is one of the most competitive and exciting new areas of luxury travel. The Ritz-Carlton was the first to market with the launch of the Ritz-Carlton Yacht Collection's 'Evrima' superyacht in 2022. Scott Kerr sits down with Jim Murren, executive chairman and CEO of the Ritz-Carlton Yacht Collection, to discuss why the Ritz-Carlton expanded into superyachts, the complexities of designing and building its ships and the similarities to designing one of its land-based hotel properties, and why its third superyacht 'Luminara' (embarking on her maiden voyage in July) is its most ambitious creation yet. Jim also talks about why the luxury hotel superyacht market is still relatively untapped and how the Ritz-Carlton Yacht Collection is shaping its itineraries and destinations to meet the demands of UHNW travelers who are increasingly valuing purity of experience over traditional luxury amenities. Plus: Why most of its guests are first-time cruisersFeaturing: Jim Murren, Executive Chairman and CEO of the Ritz-Carlton Yacht Collection (ritzcarltonyachtcollection.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

In this episode of The No Normal Show, hosts Stephanie Wierwille and Desirée Duncan reflect on the themes shaping healthcare marketing at the mid-year mark. They dig into the rise of vibe marketing, why video continues to dominate, and how internal communications is becoming mission-critical for both employee and patient retention. It's a candid pulse check on what's real, what's changing, and what healthcare marketers should be paying attention to right now.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Whether it's building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

In this bedtime story for kids, Papa Bear tells Bernice a magical tale to help her fall asleep on a night when she's feeling nervous. When Boo-boo the bear can't sleep before a big school presentation, her friends Kai-kai the dragon and Bluebell the unicorn invite her on a midnight adventure that leads to a glowing secret hidden deep in the forest: the Midnight Library. But something is wrong, and it's up to Boo-boo to summon her courage—even when she's unsure she has any. Sleep Tight, Sheryl & Clark ❤️

Episode 95.  We tend to glamorize the entrepreneurs out there. The ones we follow and hear about are usually wildly successful and have made it many times over. But that isn't quite the story of most business founders.In this episode of the Lifetime at Work podcast, hosted by Greg Martin, serial entrepreneur Dave Burnett discusses his multifaceted career. Burnett shares his experiences running a promotional products business and a marketing agency, along with past ventures and key learnings from both successes and failures. The conversation delves into his early days playing junior hockey, his pivot to entrepreneurship following a short-lived hockey career, and his involvement with companies like Achievers. Burnett also offers insights into adapting in the face of technological advancements like AI and maintaining a healthy relationship with money. Key takeaways for aspiring entrepreneurs include the importance of client feedback, staying updated with trends, especially in digital marketing, and finding balance and support in one's personal life.00:00 Introduction to the Podcast00:23 Meet Dave Burnett: Serial Entrepreneur02:06 Dave's Early Life and Hockey Career05:11 First Foray into Business: The Beer Rep08:35 Founding Achievers.com11:44 Promotional Products and Marketing Ventures14:06 Lessons from Entrepreneurship18:59 Navigating Failures and Learning from Mistakes22:39 The Role of AI in Business24:10 AI's Impact on Various Industries25:51 The Journey of AI Adoption27:30 Real Business Impacts of AI28:31 The Role of AI in Content Creation31:04 Encouraging AI Use in Education33:22 Entrepreneurial Challenges and Money42:27 Advice for Aspiring Entrepreneurs46:50 Conclusion and Contact Information

This episode is presented by Create A Video – North Carolina Governor Josh Stein vetoed three bills on Friday. AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. She joins me to discuss. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Shrouded in secrecy and misdirection, the US military launched targeted attacks on Iran's nuclear facilities over the weekend. Was this the right call? Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – As we start the second hour of the show, we have reports that Iran has launched missiles at a US base in Qatar. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this week's episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast are racing to transform TV into a full-funnel, performance-driven channel. As advertisers demand better data, measurement, and real-time capabilities, DSPs and media giants are forming strategic alliances to claim their spot at the top. We cover: Amazon and Roku Partner Up: Amazon secured exclusive access to Roku's logged-in user base via its DSP, and integrated Disney's Drax exchange to enable commerce-data targeting across Disney+ and Hulu inventory. Disney Expands DSP Access: Disney added 12 new DSPs to its “Disney Live Certified” program and is scaling its Magic Words AI targeting product to enhance live event advertising. Netflix Enters Virtual Ad Placement: Netflix is rolling out AI-driven dynamic ad products, including branded insertions during paused content—mirroring The Trade Desk and Rembrand's new virtual product placement offerings. Walmart x NBCU and Comcast's Triple Play: Walmart's new partnership with NBCUniversal unlocks shopper data for cross-platform targeting, while Comcast announced three major updates spanning outcome-based measurement, dynamic shoppable ads, and identity resolution. Data Becomes the New Differentiator: With premium inventory access now considered baseline, platforms are competing on who can provide better data, targeting precision, and real-time performance insights—especially as programmatic buying expands in live content. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Create A Video – The US Supreme Court dealt a blow to trans activists when it ruled that the state of Tennessee can legally ban trans procedures on children. And now the transgender movement is wondering if it went too far. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A massive security breach has exposed 16 billion login details and passwords. So, change your passwords. Plus, the Tik Tok ban just got postponed again. Also, foreign bot farms are trying to divide MAGA. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A court in California rules President Trump can take control of the National Guard to provide security during the recent riots. A North Carolina court heard arguments about whether the state messed up in granting a company a monopoly on MRIs in northeastern NC. Plus, four plead guilty in USAID fraud scheme going back years. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

Red uncovers a hidden Martian facility buried deep beneath the forest—an incredible structure that reveals just how far Dr. Hart's secrets go. But she's not alone. Agents Misty and Shade reappear with new truths about the A.I.D., old Martian technology, and a growing threat from within their own ranks. Red must decide who to trust, just as the countdown reaches its most critical moment yet. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – US Sen. Ted Cruz sat for a purported interview with media personality Tucker Carlson and it turned into a two-hour argument over Israel and Ukraine, highlighting the rift that has emerged between the MAGA "Woke Right" influencers and the Trump administration. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – To me, the first order question is whether it is in our national interest for Israel to take out Iran's nuclear weapons program. And, to me, it is. But it seems much of the debate races past this first question and projects past wars onto the current situation to predict outcomes that nobody actually knows. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The White House announced today that the President will make a decision on how to proceed against Iran within two weeks. So, the clock is now running for Israel, Iran, and the Iranian people who have an opportunity to throw off their tyrannical regime. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Bernice arrives home and spends some time telling Cookie about her day. Papa Bear tells her he is just finishing up their treats and to come on in. Bernice finishes talking to Cookie and walks in and tells Papa Bear she thinks she is going to need a few extra treats today and Papa Bear is surprised when he sees her. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – US Sen. Ted Cruz (R-TX) appeared on the Tucker Carlson show and did not know the population or ethnic composition of Iran, so apparently he cannot have an opinion on the threat of Iran getting a nuclear weapon. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

When Ethan goes to his grandmother's house after school, he can't wait to get back to the attic to see if there are any more books by his great-grandfather to read. After having a snack with his grandmother, he heads upstairs and finds a new book waiting on the table by his chair. This time, he discovers a handwritten story about a mysterious person who once roamed their town at night, secretly repairing damaged books and returning them to families who thought they were lost forever. Sleep Tight, Sheryl & Clark ❤️