Podcasts about Advertising

How quickly you grab attention on social media can be the key to scaling your business. In this first episode of the YAPCreator Replay, Hala Taha dives into content marketing and storytelling strategies, showing entrepreneurs how to create scroll-stopping videos that get their audience hooked and coming back for more. You'll hear insights from top content creators like GaryVee, Sean Cannell, and Alex Hormozi on crafting compelling content that turns viewers into loyal, engaged fans. In this episode, Hala will discuss:  (00:00) Introduction (00:49) Winning Attention with Thumbnails and Titles (03:12) GaryVee on the TikTokification of Social Media (09:17) How to Master the Curiosity Gap (11:41) Action-Based Hooks That Drive Retention (14:55) The Power of Storytelling to Boost Engagement (18:15) How to Craft Memorable Stories Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: YAP E291 with GaryVee: youngandprofiting.co/41DRxcd YAP E198 with Alex Hormozi: youngandprofiting.co/E198  YAP E198 with Alex Hormozi: youngandprofiting.co/ValueEquation YAP E278 with Sean Cannell: youngandprofiting.co/E278  YAP E279 with Sean Cannell: youngandprofiting.co/E279  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast 

Sign up for the Chicago CWT Listener Meetup. Henry Oliver is the preeminent literary critic for non-literary nerds. His Substack, The Common Reader, has thousands of subscribers drawn in by Henry's conviction that great literature is where ideas "walk and talk amongst the mess of the real world" in a way no other discipline can match. Tyler, who has called Henry's book Second Act "one of the very best books written on talent," sat down with him to compare readings of Measure for Measure and range across English literature more broadly. Tyler and Henry trade rival readings of the play, debate whether Isabella secretly seduces Angelo, argue over whether the Duke's proposal is closer to liberation or enslavement, trace the play's connections to The Merchant of Venice and The Rape of Lucrece, assess the parallels to James I, weigh whether it's a Girardian play (Oliver: emphatically not), and parse exactly what Isabella means when she says "I did yield to him," before turning to the best way to consume Shakespeare, what Jane Austen took from Adam Smith, why Swift may be the most practically intelligent writer in English, how advertising really works and why most of it doesn't, which works in English literature are under- and overrated, what makes someone a late bloomer, whether fiction will deal seriously with religion again, whether Ayn Rand's villains are more relevant now than ever, and much more. Read a full transcript enhanced with helpful links, or watch the full video on the new dedicated Conversations with Tyler channel. Recorded January 12th, 2026. This episode was made possible through the support of the John Templeton Foundation. Other ways to connect Follow us on X and Instagram Follow Tyler on X Follow Henry on X Sign up for our newsletter Join our Discord Email us: cowenconvos@mercatus.gmu.edu Learn more about Conversations with Tyler and other Mercatus Center podcasts here. Timestamps: 00:00:00 - Intro 00:01:40 - What Shakespeare is really saying in Measure for Measure 00:29:17 - The best way to consume Shakespeare 00:32:26 - Jane Austen, Adam Smith, and Jonathan Swift 00:39:29 - Advertising that works 00:44:37 - Things that are under- and overrated in literature 00:51:24 - Late bloomers 00:58:36 - Outro  Image Credit: Sam Alburger

Host JIM PERRY welcomes filmmaker ALAN STIVELMAN to talk about his documentary WITNESS OF ANOTHER WORLD, an emotional story of a gaucho who, at the age of twelve, had a supernatural encounter that changed his life forever. [ Watch the video version on Spotify ] The conversation, originally published on May 6, 2020, delves into the emotional and psychological aspects of UFO phenomena, the importance of human stories in understanding the unknown, and the filmmaker's journey in creating the documentary. Stivelman shares insights on the impact of Juan's experience, the role of indigenous wisdom, and his quest for lost civilizations, all while reflecting on the nature of reality and the human experience. You can watch the Witness of Another World for free on Tubi here: https://tubitv.com/movies/564427/witness-of-another-world ALAN STIVELMAN, 1986, BUENOS AIRES, is an Argentinian filmmaker, developing both fiction and documentary films. "Humano" was his first feature movie, which has had worldwide success since its premiere in 2013. To date, it has had more than 4 million viewers worldwide and has been translated into more than 7 languages. From April 2017, it has been added to the Netflix film catalogue. It premiered at a dozen international festivals, including Warsaw, Brasília, Mar del Plata, Gramado, Lima, Avanca, and Helsinki. *Advertising heard during this program is not personally endorsed by the host or producers unless otherwise stated. Ads are dynamically inserted and selected by our distribution partners. To learn more about how ads are chosen or to manage your ad preferences, visit ⁠⁠⁠podcastchoices.com/adchoices⁠⁠⁠. [ Enjoy this show ad-free by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠the Society of The Strange⁠⁠⁠⁠⁠⁠⁠ ] Nite Drift is an independent production — a place where stories of the strange find their signal in the dark. The following episode of Nite Drift may explore themes or ideas some listeners could find unsettling. Listener discretion is advised.] ******* Nite Drift is an Euphomet production for And,If Studio Hosted by Jim Perry Produced by Jim Perry and Jon McEdward Edit, Original Music, and Sound Design by Jon McEdward Visualizer by Jack Dillaplain Cover Art by Jake Beautle Ad Network Director is Chelsey Weber Smith for And,If Studio Guest Booking by Michelle Freed ******* Share your experience with Euphomet: ⁠⁠⁠⁠⁠⁠⁠Euphomet Contact Form⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠The Signal Hotline⁠⁠⁠⁠⁠⁠⁠ Support Euphomet - Join ⁠⁠⁠⁠⁠⁠⁠⁠Society of The Strange⁠⁠⁠⁠⁠ and gain access to our Ad-Free archive of and more: https://www.patreon.com/EUPHOMET Subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠iTunes⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠@euphomet⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and #euphomet Transmissions received at jim@euphomet.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Create A Video – US Secretary of State Marco Rubio took reporters' questions yesterday about the justification for striking Iran. The explanation and information he laid out seems pretty clear to me, but for a lot of willfully obtuse people it is not. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss how cursive is not being taught in North Carolina schools - despite it being the law. Also, Charlotte already has an effective tool to combat mass gatherings of teens but must be willing to use it. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – President Donald Trump is meeting in the Oval Office with the German Chancellor and taking questions from the press corps about the war in Iran... and tariffs. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. Today, AP and I discussed the rapid response by leftist protesters against the attack on Iran as well as the increase in data centers becoming a political issue for candidates. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – When you zoom out and think of the global chessboard, it becomes very evident that the actions in Venezuela and now in Iran are really aimed at boxing China in "pushing them off the ball." Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – For decades, the foreign policy "establishment" has told itself (and us) fictions that allowed enemies to grow unrestrained. These same people are decrying President Trump's actions. But they actually make a lot of sense. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Today on our show:Walmart Continues Its Tear: eCom Growth at 27%Perplexity Abandons Advertising to Maintain User TrustThe Great Parcel Reconfiguration No One is Talking AboutAbout That 2028 Global Intelligence Crisis- and finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.watsonweekly.com/https://www.youtube.com/@WatsonWeeklyhttps://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Send us feedback/questions via TextHey there, Dave Jackson here! In this episode, Jim Collison and I dove deep into some hot topics in podcasting and audio media. We kicked things off with a look at the latest Edison Research findings showing that, for the first time, more time is spent listening to podcasts than to AM/FM radio for spoken word audio. We reminisced about the evolution of radio, the challenges of finding a working radio today, the shift of talk and sports content to podcasts, and how technology keeps changing the game.We also had fun nostalgia moments: remembering AM static, Headbanger's Ball, MTV catchphrases, and what really happened to music videos.Advertising in podcasting got a thorough critique—how much is too much, what makes ads skip-worthy or valuable, and what lessons we can take from radio and even the Super Bowl.Another lively discussion came up around video podcasting. We debated YouTube versus distributing video everywhere, addressed anti-YouTube sentiments, and reminded listeners that audio is still king for a lot of people.I also shared some behind-the-scenes tech workflows, like how I use Tella, Hindenburg, and Podchapters, how to move sites to Podpage, and why no tool does it all (yet).Big philosophical questions popped up too: What would actually "kill" podcasting? Is it too many bad ads, a decline in content quality, or moving away from RSS? Or, is podcasting simply evolving, and are our definitions (or nostalgia) holding us back?Randy Black called in with a great riff on what "remarkable content" really means—it can be good or bad. We wrapped up by agreeing that, at the end of the day, success in podcasting comes from making meaningful shows for your audience and being authentic.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget GeeksFeatured Supporter: Shane from SpybraryWe interview spy authors, espionage historians and fans of spy books, spy movies and spy TV series! Check it out at https://spybrary.com/ Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

This episode is presented by Create A Video – Reports of potential detention facilities in North Carolina for illegal aliens has prompted outrage from all the usual suspects. Plus, a former US Air Force pilot has been arrested for training Chinese pilots for years. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The "grooming gang" scandal from the United Kingdom raises very uncomfortable (but clarifying) questions about why that nation's governing class ignored the problem or covered it up for more than a decade. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A special election in the United Kingdom sent shock waves through the nation that is grappling with massive immigration from Muslim countries which is changing the very nature of the culture there. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse for something much bigger? Big Brand Advertising: Dead or Disguised? When the head of one of the largest consumer goods companies in the world questions traditional brand advertising, it's not a throwaway comment. Joe and Robert unpack what's really happening: Are we witnessing the collapse of mass brand-building? Or is this a pivot toward creator-led, performance-driven, and retail media strategies? Is "brand is dead" just cover for short-term earnings pressure?     Facebook's Creator Monetization Shift Next, the hosts examine Facebook and its evolving creator monetization programs. Here's the surprising part: most of the creators earning real money aren't in the U.S. or Europe. What does that signal? Is Facebook optimizing for lower-cost content markets? Is this about global growth or cheaper engagement? Does this open the door to more synthetic and AI-generated content? Joe and Robert debate what this means for marketers investing in creator partnerships and for Western creators assuming they're at the center of platform economics. AI Actors, Hollywood, and Trademarking Yourself A fascinating conversation between Matthew McConaughey and Timothée Chalamet sparks a larger discussion: what happens when AI enters the craft of acting? Will we eventually see: Best AI Actor? Best Synthetic Film? Or entirely new creative categories? Joe raises a bigger issue for marketers and creators: should you trademark your name, image, and likeness? As AI-generated replicas improve, protecting your identity may become a business necessity rather than a vanity move. Winners and Losers Winner: The Creator Betting on Landline Phones Joe highlights a surprising trend: a creator sells old-school landline phones. Marketing Loser: U.S. Men's Hockey Robert explains why the United States men's national ice hockey team earns this week's marketing "L." Brand positioning, expectations, and execution all come under scrutiny. Rants, Raves, and Heated Debate Robert dives deep into Anthropic and its recent moves around AI safety. Is the company quietly shifting away from its core safety mission? Then things get heated. Joe and Robert spar over an article by Matt Shumer on the future of AI. Is exponential acceleration inevitable? Are we underestimating the timeline? Or overhyping the disruption? Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

WCR Nation Ep. 455 | A Window Cleaning Podcast If you're spending money on marketing your window cleaning business and not seeing results… we need to talk. In this episode of WCR Nation, I break down the real do's and don'ts of window cleaning advertising — what actually works, what wastes your money, and how to stand out in a crowded market. We're diving into: • How to advertise your window cleaning business • Google Ads vs Facebook Ads for window cleaners • Why most window cleaning marketing fails Too many window cleaners throw cash at marketing without a plan. Good advertising isn't luck. It's strategy. It's clarity. And it's understanding your customer. If you want more leads, better jobs, higher ticket customers, and a stronger brand in your local market — this episode will help you tighten it up. Stop guessing. Start marketing like a pro. Listen now and let's build a smarter window cleaning business. Ready to get more jobs? https://go.getjobber.com/7wlv3afo4va1 Track your Reviews with Nicejob! https://nicejob.partnerlinks.io/n3vwdaguk1uf Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 https://windowcleaner.com/?sca_ref=3020234.dl0aAoVJ1A #WindowCleaning #WindowCleaningBusiness #WindowCleaningMarketing #WindowCleaningAdvertising #ServiceBusinessMarketing #LocalBusinessMarketing #HomeServiceMarketing #LeadGeneration #SmallBusinessGrowth #Entrepreneur #BusinessGrowth #WCRNation #WindowCleaners #MarketingStrategy

On today's podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-inside-2026-winter-olympics-advertising-media-fragmentation-creators-brands-behind-numbers   © 2026 EMARKETER

This episode is presented by Create A Video – The 4th Annual Coolest Dog of Charlotte is underway! The annual adorable contest raises money for local programs by the Charlotte Kiwanis Club. You can enter your pooch here. Plus, Julio is reunited with his owner after almost a year after being stolen. Also, Charlotte City Council looks like it's going to be pressured by activists to kill an expansion of the perpetually-clogged stretch of I-77 south of Uptown. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Just as President Obama's Department of Justice spied on Donald Trump's 2016 campaign, newly-discovered documents reportedly show the Biden DOJ spied on Trump's 2024 campaign. As part of the bombshell report from Reuters, the current FBI director was targeted along with the current Chief-of-Staff, Susie Wiles, whose lawyer recorded a conversation with her without her knowledge. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Activists are organizing against an expansion of Interstate 77 through Charlotte, after a NCDOT plan was unveiled that included a double-decker highway with toll lanes. The activists successfully pressured their Democrats on City Council to hold a vote to delay the project for 60 days. But the Council probably doesn't have the power to actually stop the project. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why narrative ads work even when they say little about the product. The answer lies in image fluency. How easily a story can be pictured shapes how much people like the ad and the brand behind it.Topics covered:  [01:05] "Image Fluency and Narrative Advertising Effects"[01:55] The four steps of ad processing[03:00] How matching visuals change brand attitudes[03:55] Familiar vs. unfamiliar story scenarios[04:35] How to make your ads easier to imagine[05:00] Why clarity matters more than originality  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Chang, C. (2013). Imagery fluency and narrative advertising effects. Journal of Advertising, 42(1), 54–68. https://doi.org/10.1080/00913367.2012.749087  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This week, Justin chats with Darren Foldes, Partner and Head of Films at Sibling Rivalry, an integrated creative company based in New York and Los Angeles.Darren discusses his path to Sibling Rivalry, all the way from growing up around New York City with a father who worked as a cameraman for ABC Channel 7 News, to taking a paid internship in Los Angeles, co-writing and producing kids films for MGM, and then leaving the feature/TV world to make the switch to advertising and working as an Executive Producer. A major theme that Darren shares  is how great work emerges from collective spontaneity, happy accidents, and creating an egalitarian, psychologically safe environment where the best idea wins. Some of our favorite topics include:Advertising's broader value through brands' positive impact, economic contribution, and “edutainment”The case for increased California advertising tax credits to support local crews and the wider economy. Leading with clarity, patience, and appreciation rather than fearDarren's DJ background, including being asked to play a late-night event for a famous musician. (listen in to find out who)Darren's interview provides seasoned insight, fun stories, & a reminder of the power of kindness in our creative field. He speaks to so much of what resonates with us at Cry, and we think it will speak to you too.Links:Sibling Rivalry's SiteDarren's LinkedInDarren's DJ PlaylistProjects Darren is especially proud of:Apple "Bounce" spotNike “You Can't Stop Us” spotIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna HausmanBrand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity.Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage.What You'll Learn in This Episode:The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself.Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes.The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords.Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today.The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game.Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

In this part 2 of my conversation with Anna Tsui we touch why positive forces in the world, “the light” already won (even if it does not feel like it ; ) ), beauty, brilliance and importance of integrating our shadow and darkness and truth about creating new indemnityAnna Tsui - entrepreneur, author, business coach, light worker is back on In The Good Company Podcast.Anna is a tough leader that helps people live and thrive duringthis time of major change and chaos.Enjoy! Anna Tsui - entrepreneur, author,spiritual business coach,light worker is back on In The Good Company Podcast.Anna is a tough leader that helpspeople live and thrive during this timeof major change and chaos.In this part 2 of the conversation, we talkabout importance of allowing ourselvesto change, being optimistic in this intense world, Anna's take on energy ofFrie Horse, importance of authenticity, taking align action and how wecontribute to collective energy.Enjoy!Connect with Anna Tsui:Web: ⁠https://www.annatsui.com/⁠Instagram: ⁠https://www.instagram.com/ms.annatsui/?hl=en⁠Tiktok: ⁠https://www.tiktok.com/@ms.annatsui⁠Connect with me:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/annamaluskitzmann/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Breathe with me:⁠https://www.tinyspacetobreathe.com⁠Plant trees: ⁠https://onetreeplanted.org/⁠Chapters:Part 1:00:00 Returning to the Podcast: ASpecial Reunion02:44 Embracing Inconsistency: TheCreative Journey05:40 The Power of Optimism:Navigating Dark Times08:35 The Year of the Fire Horse:Harnessing Energies11:17 Grounding in Action:Balancing Fire and Stability13:12 NEW CHAPTER13:57 The Energy Grid: How OurEmotions Affect Others16:44 Shifting Perspectives: SeeingPower in StrugglesPart 2:19:32 The Importance ofSelf-Reflection and Authenticity22:16 The Light is Winning: APositive Outlook on Challenges 31:45 Embracing the Light Within33:27 Confronting Darkness andShadow Work36:23 The Role of Women inTransformation40:05 Integrating Darkness and Light44:00 Authenticity and the NewIdentity47:31 Connecting with the DivineFeminine49:11 Creating Impact ThroughContentKey words: energy healing,authenticity, Fire Horse year, astrology, shadow work, collectiveconsciousness, spiritual growth, self-discovery, empowerment, transformationDisclaimer: The content shared in this podcast is foreducational and informational purposes only and is not intended as medical,psychological, therapeutic, legal, or professional advice. The host is not alicensed medical or mental health professional, and the information providedisnot a substitute for professional care, diagnosis, or treatment. Always seekthe advice of a qualified healthcare provider or other licensed professionalwith any questions you may have regarding a medical or mental health condition.Neverdisregard or delay seeking professional advice because of something you heardon this podcast. Participation in this podcast and any practices, suggestions,or reflections discussed is voluntary, and you assume full responsibility foryour choices, actions, and results. Advertising & Endorsements:This podcastmay include advertisements, sponsorships, affiliate links, or paidpartnerships. Any views or opinions expressed are those of the host and guestsand do not necessarily reflect the views of sponsors or advertisers. Whileproducts or services may be mentioned or recommended, these references do notconstitute guarantees, endorsements, or claims of effectiveness. You areencouraged to do your own research and use your own judgment before purchasingor engaging with any product or service mentioned. 

The delicious, healthful prune has long had a cross to bear: It's best known for making people poop. In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig. In a world where every product and person increasingly believes it's one good rebrand away from changing how they are seen, the story of the prune's attempt to become the “dried plum” is a telling tale about the impossibility of escaping who you really are—and the freedom that comes with self-acceptance. You'll hear from Richard Peterson, retired Executive Director of the California Prune Board; food writer and chef David Liebovitz; lawyer and lobbyist Dan Haley; and Kiaran Locy, Director of Brand and Industry Communications at the California Prune Board.This episode was written by Willa Paskin. It was edited by Evan Chung, our supervising producer. It was produced by Katie Shepherd. Decoder Ring is also produced by Max Freedman. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Sources for This EpisodeBarry, Dave. Dave Barry Hits Below the Beltway, Ballantine Books, 2002. Brasher, Philip. “FDA Approves Prune Name Change,” ABC News, Feb. 1, 2001. Brasher, Philip. “Where's the beef? Kids give prune burgers the taste test,” Associated Press, Jan 29, 2002. Cimons, Marlene. “A New Wrinkle for the Prune Industry,” Los Angeles Times, Dec. 21, 1999.Crespi, John M., Harry M. Kaiser, Julian M. Alston, and Richard J. Sexton. “The Evaluation of Prune Promotion by the California Dried Plum Board,” The Economics of Commodity Promotion Programs: Lessons from California, Peter Lang USA, 2005. Davis, Glenn. “French History in Your City: San Jose, California - the Pellier Brothers,” Yale National Initiative, Sep. 2015. Fabricant, Florence. “In France, the Prune Holds a Noble Station,” The New York Times, Oct. 31, 2001.Fabricant, Florence. “Responsible Party: Richard Peterson; Rejuvenating The Humble Prune,” The New York Times, Aug. 13, 2000. Fabricant, Florence. “Underapprecaited: The Humble Prune,” The New York Times, Oct. 12, 1983.A Fortune In Two Old Trunks. Sunsweet, 1947. Fullan, Genevieve. “In Defense of Prunes,” Eater, Jun 21, 2022. Gellene, Denise. “New Wrinkle in an Old Story,” Los Angeles Times, Oct 16, 1997. Good Wrinkles. Sunsweet, 1951. Kamen, Al. “Sunday in the Loop: Plum Outta Luck,” Washington Post, Dec. 11, 1999. Koger, Chris. “Dried plums no longer: California prunes have new brand,” The Packer, Nov. 15, 2022. Lucas, Greg. “Who'd Have Thought? Pruneburgers / Juicy, tender and low-fat, they're surprising hits in school cafeterias,” San Francisco Chronicle, Aug. 9, 1999.Martin, Ronda Beaman. “Stan Freberg—His Credits and Contributions to Advertising,” M.A. Thesis, Texas Tech University, Dec. 1986. McKay, Leonard. “Louis Pellier,” San Jose Inside, Sep. 25, 2006.Morse, Rob. “Hold the prunes, hold the lettuce,” San Francisco Examiner, July 28, 1999. “Prune gets $10 million makeover -- as dried plum,” CNN, Sep. 13, 2000.Rao, Tejal. “In Praise of the Prune,” The New York Times Magazine, Feb. 16, 2017.Roach, Mary. “The power of prunes,” Salon, Nov. 5, 1999.Waters, Michael. “When the Dried Plum Lobby Tried to Make Pruneburgers Happen,” Atlas Obscura, April 13, 2018. Zasky, Jason. “Prunes: Turning Over a New Leaf,” Failure Magazine, Apr. 16, 2002. Hosted on Acast. See acast.com/privacy for more information.

The delicious, healthful prune has long had a cross to bear: It's best known for making people poop. In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig. In a world where every product and person increasingly believes it's one good rebrand away from changing how they are seen, the story of the prune's attempt to become the “dried plum” is a telling tale about the impossibility of escaping who you really are—and the freedom that comes with self-acceptance. You'll hear from Richard Peterson, retired Executive Director of the California Prune Board; food writer and chef David Liebovitz; lawyer and lobbyist Dan Haley; and Kiaran Locy, Director of Brand and Industry Communications at the California Prune Board.This episode was written by Willa Paskin. It was edited by Evan Chung, our supervising producer. It was produced by Katie Shepherd. Decoder Ring is also produced by Max Freedman. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen.Sources for This EpisodeBarry, Dave. Dave Barry Hits Below the Beltway, Ballantine Books, 2002. Brasher, Philip. “FDA Approves Prune Name Change,” ABC News, Feb. 1, 2001. Brasher, Philip. “Where's the beef? Kids give prune burgers the taste test,” Associated Press, Jan 29, 2002. Cimons, Marlene. “A New Wrinkle for the Prune Industry,” Los Angeles Times, Dec. 21, 1999.Crespi, John M., Harry M. Kaiser, Julian M. Alston, and Richard J. Sexton. “The Evaluation of Prune Promotion by the California Dried Plum Board,” The Economics of Commodity Promotion Programs: Lessons from California, Peter Lang USA, 2005. Davis, Glenn. “French History in Your City: San Jose, California - the Pellier Brothers,” Yale National Initiative, Sep. 2015. Fabricant, Florence. “In France, the Prune Holds a Noble Station,” The New York Times, Oct. 31, 2001.Fabricant, Florence. “Responsible Party: Richard Peterson; Rejuvenating The Humble Prune,” The New York Times, Aug. 13, 2000. Fabricant, Florence. “Underapprecaited: The Humble Prune,” The New York Times, Oct. 12, 1983.A Fortune In Two Old Trunks. Sunsweet, 1947. Fullan, Genevieve. “In Defense of Prunes,” Eater, Jun 21, 2022. Gellene, Denise. “New Wrinkle in an Old Story,” Los Angeles Times, Oct 16, 1997. Good Wrinkles. Sunsweet, 1951. Kamen, Al. “Sunday in the Loop: Plum Outta Luck,” Washington Post, Dec. 11, 1999. Koger, Chris. “Dried plums no longer: California prunes have new brand,” The Packer, Nov. 15, 2022. Lucas, Greg. “Who'd Have Thought? Pruneburgers / Juicy, tender and low-fat, they're surprising hits in school cafeterias,” San Francisco Chronicle, Aug. 9, 1999.Martin, Ronda Beaman. “Stan Freberg—His Credits and Contributions to Advertising,” M.A. Thesis, Texas Tech University, Dec. 1986. McKay, Leonard. “Louis Pellier,” San Jose Inside, Sep. 25, 2006.Morse, Rob. “Hold the prunes, hold the lettuce,” San Francisco Examiner, July 28, 1999. “Prune gets $10 million makeover -- as dried plum,” CNN, Sep. 13, 2000.Rao, Tejal. “In Praise of the Prune,” The New York Times Magazine, Feb. 16, 2017.Roach, Mary. “The power of prunes,” Salon, Nov. 5, 1999.Waters, Michael. “When the Dried Plum Lobby Tried to Make Pruneburgers Happen,” Atlas Obscura, April 13, 2018. Zasky, Jason. “Prunes: Turning Over a New Leaf,” Failure Magazine, Apr. 16, 2002. Hosted on Acast. See acast.com/privacy for more information.

The delicious, healthful prune has long had a cross to bear: It's best known for making people poop. In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig. In a world where every product and person increasingly believes it's one good rebrand away from changing how they are seen, the story of the prune's attempt to become the “dried plum” is a telling tale about the impossibility of escaping who you really are—and the freedom that comes with self-acceptance. You'll hear from Richard Peterson, retired Executive Director of the California Prune Board; food writer and chef David Liebovitz; lawyer and lobbyist Dan Haley; and Kiaran Locy, Director of Brand and Industry Communications at the California Prune Board.This episode was written by Willa Paskin. It was edited by Evan Chung, our supervising producer. It was produced by Katie Shepherd. Decoder Ring is also produced by Max Freedman. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen.Sources for This EpisodeBarry, Dave. Dave Barry Hits Below the Beltway, Ballantine Books, 2002. Brasher, Philip. “FDA Approves Prune Name Change,” ABC News, Feb. 1, 2001. Brasher, Philip. “Where's the beef? Kids give prune burgers the taste test,” Associated Press, Jan 29, 2002. Cimons, Marlene. “A New Wrinkle for the Prune Industry,” Los Angeles Times, Dec. 21, 1999.Crespi, John M., Harry M. Kaiser, Julian M. Alston, and Richard J. Sexton. “The Evaluation of Prune Promotion by the California Dried Plum Board,” The Economics of Commodity Promotion Programs: Lessons from California, Peter Lang USA, 2005. Davis, Glenn. “French History in Your City: San Jose, California - the Pellier Brothers,” Yale National Initiative, Sep. 2015. Fabricant, Florence. “In France, the Prune Holds a Noble Station,” The New York Times, Oct. 31, 2001.Fabricant, Florence. “Responsible Party: Richard Peterson; Rejuvenating The Humble Prune,” The New York Times, Aug. 13, 2000. Fabricant, Florence. “Underapprecaited: The Humble Prune,” The New York Times, Oct. 12, 1983.A Fortune In Two Old Trunks. Sunsweet, 1947. Fullan, Genevieve. “In Defense of Prunes,” Eater, Jun 21, 2022. Gellene, Denise. “New Wrinkle in an Old Story,” Los Angeles Times, Oct 16, 1997. Good Wrinkles. Sunsweet, 1951. Kamen, Al. “Sunday in the Loop: Plum Outta Luck,” Washington Post, Dec. 11, 1999. Koger, Chris. “Dried plums no longer: California prunes have new brand,” The Packer, Nov. 15, 2022. Lucas, Greg. “Who'd Have Thought? Pruneburgers / Juicy, tender and low-fat, they're surprising hits in school cafeterias,” San Francisco Chronicle, Aug. 9, 1999.Martin, Ronda Beaman. “Stan Freberg—His Credits and Contributions to Advertising,” M.A. Thesis, Texas Tech University, Dec. 1986. McKay, Leonard. “Louis Pellier,” San Jose Inside, Sep. 25, 2006.Morse, Rob. “Hold the prunes, hold the lettuce,” San Francisco Examiner, July 28, 1999. “Prune gets $10 million makeover -- as dried plum,” CNN, Sep. 13, 2000.Rao, Tejal. “In Praise of the Prune,” The New York Times Magazine, Feb. 16, 2017.Roach, Mary. “The power of prunes,” Salon, Nov. 5, 1999.Waters, Michael. “When the Dried Plum Lobby Tried to Make Pruneburgers Happen,” Atlas Obscura, April 13, 2018. Zasky, Jason. “Prunes: Turning Over a New Leaf,” Failure Magazine, Apr. 16, 2002. Hosted on Acast. See acast.com/privacy for more information.

The delicious, healthful prune has long had a cross to bear: It's best known for making people poop. In the late 1990s, the California Prune Board set out on a quixotic mission to amend this sales-flattening reputation. It would attempt to rechristen this ancient fruit in the hopes the prune could one day be as unencumbered as an apricot, a raisin, or a fig. In a world where every product and person increasingly believes it's one good rebrand away from changing how they are seen, the story of the prune's attempt to become the “dried plum” is a telling tale about the impossibility of escaping who you really are—and the freedom that comes with self-acceptance. You'll hear from Richard Peterson, retired Executive Director of the California Prune Board; food writer and chef David Liebovitz; lawyer and lobbyist Dan Haley; and Kiaran Locy, Director of Brand and Industry Communications at the California Prune Board.This episode was written by Willa Paskin. It was edited by Evan Chung, our supervising producer. It was produced by Katie Shepherd. Decoder Ring is also produced by Max Freedman. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com or leave a message on our hotline at (347) 460-7281.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen.Sources for This EpisodeBarry, Dave. Dave Barry Hits Below the Beltway, Ballantine Books, 2002. Brasher, Philip. “FDA Approves Prune Name Change,” ABC News, Feb. 1, 2001. Brasher, Philip. “Where's the beef? Kids give prune burgers the taste test,” Associated Press, Jan 29, 2002. Cimons, Marlene. “A New Wrinkle for the Prune Industry,” Los Angeles Times, Dec. 21, 1999.Crespi, John M., Harry M. Kaiser, Julian M. Alston, and Richard J. Sexton. “The Evaluation of Prune Promotion by the California Dried Plum Board,” The Economics of Commodity Promotion Programs: Lessons from California, Peter Lang USA, 2005. Davis, Glenn. “French History in Your City: San Jose, California - the Pellier Brothers,” Yale National Initiative, Sep. 2015. Fabricant, Florence. “In France, the Prune Holds a Noble Station,” The New York Times, Oct. 31, 2001.Fabricant, Florence. “Responsible Party: Richard Peterson; Rejuvenating The Humble Prune,” The New York Times, Aug. 13, 2000. Fabricant, Florence. “Underapprecaited: The Humble Prune,” The New York Times, Oct. 12, 1983.A Fortune In Two Old Trunks. Sunsweet, 1947. Fullan, Genevieve. “In Defense of Prunes,” Eater, Jun 21, 2022. Gellene, Denise. “New Wrinkle in an Old Story,” Los Angeles Times, Oct 16, 1997. Good Wrinkles. Sunsweet, 1951. Kamen, Al. “Sunday in the Loop: Plum Outta Luck,” Washington Post, Dec. 11, 1999. Koger, Chris. “Dried plums no longer: California prunes have new brand,” The Packer, Nov. 15, 2022. Lucas, Greg. “Who'd Have Thought? Pruneburgers / Juicy, tender and low-fat, they're surprising hits in school cafeterias,” San Francisco Chronicle, Aug. 9, 1999.Martin, Ronda Beaman. “Stan Freberg—His Credits and Contributions to Advertising,” M.A. Thesis, Texas Tech University, Dec. 1986. McKay, Leonard. “Louis Pellier,” San Jose Inside, Sep. 25, 2006.Morse, Rob. “Hold the prunes, hold the lettuce,” San Francisco Examiner, July 28, 1999. “Prune gets $10 million makeover -- as dried plum,” CNN, Sep. 13, 2000.Rao, Tejal. “In Praise of the Prune,” The New York Times Magazine, Feb. 16, 2017.Roach, Mary. “The power of prunes,” Salon, Nov. 5, 1999.Waters, Michael. “When the Dried Plum Lobby Tried to Make Pruneburgers Happen,” Atlas Obscura, April 13, 2018. Zasky, Jason. “Prunes: Turning Over a New Leaf,” Failure Magazine, Apr. 16, 2002. Hosted on Acast. See acast.com/privacy for more information.

This episode is presented by Create A Video – President Donald Trump delivered his State of the Union address last night, and he laid an obvious trap for Democrats after telling them what he was about to do. Then he asked lawmakers to stand if they believe the first duty of the American government is to protect American citizens not illegal aliens. Democrats refused. Trump said, "You should be ashamed of yourselves." The campaign ads are already in production. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – President Donald Trump's State of the Union speech last night was a defense of first principles: that the American government's primary duty is to protect and serve Americans and to give them the space to succeed. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Several things came through in President Trump's speech before Congress last night - the "why" behind his policies and actions. It boils down to his love of America and of the American people. One may disagree with whether specific actions actually will help, of course. But the motivation -- his "why" -- seems to be consistent. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Last week was about how to attend events. This week is about how to throw one. Marketecture CSO Sam Khoury joins Eric Franchi and Joe Zappa to break down why media companies and adtech firms host their own events, how to develop the right concept, set attendance and programming goals, land top speakers, and think through costs, sponsorship economics, and logistics. They also cover how to market an event, balance content with biz dev, and make events the ultimate expression of the community built around your brand.

This week, we revisit a conversation from last August when we first sat down with Justin Thomas-Copeland, who was in his first 100 days as the new CEO of the 4As. We get to catch up with Thomas-Copeland again at our annual Convene conference on February 25th in NYC for the highly anticipated session, State of the Nation. In this conversation, the new CEO discusses his transition into leadership and his vision for the future of the advertising organization that services ad agencies. He discusses the need for agility in serving members, with a focus on developing next-gen talent, driving human ingenuity, enhancing community engagement and lastly, leveraging technology to better deliver 4As offerings. Thomas-Copeland also shares his take on the future of awards in the industry, the impact of entertainment and influencers on the ad industry and what brands he thinks are driving the future of marketing.The Takeaways Grace is essential when transitioning into new positions, especially in leadership roles.   Talent development, incorporating technology and community engagement are amongst the key focuses for the 4As moving forward.   Copeland aims to foster a culture of human ingenuity within the industry. Agencies need safe spaces to learn and grow, especially in the age of AI.   Talent management is a key concern for agencies.   Brand building must adapt to new consumer behaviors. There used to only be ad agencies to execute brand messaging; today, there are a variety of services and specialized agencies to choose from.   Technology is reshaping the competitive landscape.   Awards need to evolve with industry standards and the incoming wave of new creatives who care less about awards and more about brand purpose and effectiveness.   The entertainment industry and the creator economy are changing marketing dynamics. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss how the story about former Gov. Roy Cooper's release of 3,500 prisoners doesn't seem to be breaking out of the conservative media ecosystem. Plus, record fundraising by the NC Speaker of the House. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In the aftermath of the historic US hockey teams gold medals, there is an army of miserable people (and online bots) trying to demoralize Americans. Don't let them. Celebrate Americans' achievements without shame. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Dr. Ed Friedland spoke with the Charlotte Observer about last week's arrest of Marion Gales in the murder of Friedland's wife, Kim Thomas, in 1990. Friedland was initially charged in that murder, but the case was dismissed before it ever went to trial. Friedland blames the Charlotte-Mecklenburg Police for focusing on him and ignoring all the evidence against Gales for decades. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

https://media.blubrry.com/my_future_business/mfbpodcast.s3.ap-southeast-2.amazonaws.com/MFB+SHOW+539+JAMIE+SYLVIAN.mp3Subscribe: Email | TuneIn | RSSInterview With Jamie SylvianHow to Turn Your Corporate Experience Into a Location-Independent Career#ExecutiveNomad #LocationIndependentCareer #JamieSylvianHi, and welcome to the show!On today's show I have the pleasure of welcoming author, podcaster and founder of Executive Nomad, Jamie Sylvian, to talk about how professionals over 50 can turn decades of corporate expertise into a location-independent advisory business — free from titles, borders, and a single employer.There's a moment many senior executives know well. The restructuring email lands, the algorithm flags you as overqualified, and the company you gave decades to quietly reorganises around people half your age. You're not finished — but the corporate world has decided you are. Jamie has built a movement around refusing that narrative. Jamie, who is the founder of ExecutiveNomad.com, has run a location-independent consulting business since 1991, co-founded a company that sold for £210 million, and closed over $100 million in deals across fintech, energy, and infrastructure — all while living and working from Greek harbour towns, Thai beach apartments, and European ski resorts.His framework, Rewire, Repackage, Repurpose, guides executives through separating identity from job title, packaging expertise into consulting, coaching, non-executive director roles, or workshop income streams, and connecting those skills to a global client base. The result is a portfolio career with multiple clients, multiple income streams, and no geographic anchor.His two companion books complete the picture. Executive Nomad: The Rise of the Sovereign Professional makes the philosophical case — the corporate ladder has structurally collapsed for experienced professionals, autonomy has replaced employment as the foundation of stability, and AI elevates deep expertise rather than replacing it. Rewire, Repackage, Repurpose: The Strategy then delivers the practical blueprint for making it happen.If you've spent decades building expertise the world needs and are ready to stop renting it to a single employer, this conversation is for you.To learn more about the topics discussed, or to contact Jamie directly, click the link below.Disclosure of Material Connection: This is a sponsored post. My Future Business is disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

In this episode, hosts Marshall and Nick explore the wild side of social media platforms, the importance of managing expectations in detailing, and the strategic value of distribution and marketing for detailers. They share insights on platform behaviors, customer communication, and growing a successful business in 2026.Chapters00:00 Introduction and Social Media Trends01:47 Facebook's Dominance and Platform Behaviors04:22 The Toxicity and Visibility of Facebook08:43 Facebook Groups and Community Insights11:04 Custom Logo Removal and Vehicle Customization13:09 Sticky Porsche Buttons and Interior Repairs16:12 Part Failures and Manufacturer Coatings19:00 Distribution and Building Long-Term Revenue22:20 Starting a Distribution Business in 202627:38 Customer Expectations and Paint Correction30:47 Managing Expectations with Light and Dark Lights34:24 Paint Correction and Test Spots37:00 Simplifying Coating Choices for Customers40:42 Handling Interior Damage and High Spots42:09 Interior Ceramic Coatings and Repair45:23 Piano Black Trim and Cosmetic Repairs47:08 New Detailing Business Tips and Community Engagement55:30 The Value of Yard Signs and Local Marketing01:02:25 Online Marketing vs Yard Signs in 202601:04:08 Final Tips and Contact for Distribution Opportunities

Marketers love the idea that premium media makes brands premium. But the research is surprisingly mixed. High involvement content can change how ads land, sometimes helping attitudes, sometimes hurting recall.This week, Elena, Angela, and Rob tackle the debate between premium media and efficient reach. They review mixed research on media context effects, break down the extreme cost differences between premium and standard TV placements, and share when high-profile media genuinely outperforms. Discover why sacrificing reach for prestige might hurt more than help.Topics covered: [02:00] Super Bowl advertising performance data[04:00] The history of premium media and costly signaling[09:00] Cost differences between premium and standard TV placements[14:00] When premium media actually performs better[18:00] Creative requirements for premium placements[26:00] Playing "Worth the Premium" game with real scenarios To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Norris, Claire E.; Colman, Andrew M.; Aleixo, Paulo A. (2003). Selective Exposure to Television Programmes and Advertising Effectiveness. University of Leicester. Journal contribution. https://hdl.handle.net/2381/3983  Hartmann, W. R., & Klapper, D. (2016). Super Bowl Ads (Working Paper No. 2139). Stanford Graduate School of Business. https://web.stanford.edu/~wesleyr/SuperBowl.pdf  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send a textIs NASCAR Evolving In The Right Direction? The guys discuss the current state of NASCAR and discuss it's history and advertising.Buy the guys some guzzoline! https://buymeacoffee.com/getoutndriveThe Get Out N Drive Podcast is Fuel By AMD ~ AMD: More Than Metal https://www.autometaldirect.com/Visit the ‪AMD‬​ Garage ~ Your one stop source for high quality body panels for your restorationhttps://www.autometaldirect.com/amdgarageFor all things Get Out N Drive, cruise on over to the Get Out N Drive website. https://getoutndrive.com/Be sure to follow GOND on social media!GOND Website: https://getoutndrive.com/IG: https://www.instagram.com/getoutndrivepodcast/X: https://x.com/getoutndrivepodFB: https://www.facebook.com/Get.Out.N.Drive.podcastYouTube: https://www.youtube.com/@getoutndriveRecording Engineer: Paul MeyerSubscribe to the ‪Str8sixfan‬​ YouTube Channel:  @Str8sixfan  #classiccars​ #automotive​ #amd #autometaldirect #c10 #restoration #autorestoration #autoparts #restorationparts #truckrestoration #Jasonchandler #podcast #sheetmetal #mecum #bobbyadams #mecumscandal #carauction #classiccarauction #usedcar #buyaclassiccar #sellaclassiccar#tradeschool​#carengines​#WhatDrivesYOUth​#GetOutNDriveFAST​Join our fb group to share pics of how you Get Out N Drive: https://www.facebook.com/groups/getoutndrivepodcast/Follow Jason on IG: https://www.instagram.com/oldecarrguy/Follow Jason on fb: https://www.facebook.com/oldecarrguySubscribe To the OldeCarrGuy YouTube Channel:  @OldeCarrGuy  Follow John on IG: https://www.instagram.com/customcarnerd/Recording Engineer, Paul MeyerSign Up and Learn more about National Get Out N Drive Day: https://nationalgetoutndriveday.com/Music Credit:Licensor's Author Username:LoopsLabLicensee:Get Out N Drive PodcastItem Title:The RockabillyItem URL:https://audiojungle.netItem ID:25802696Purchase Date:2022-09-07 22:37:20​ UTCSupport the show: https://buymeacoffee.com/getoutndrive#ClassicCarSupport the show

Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands. New episodes drop every Wednesday on all podcasting platforms and YouTube. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is powered by Linkedin Premium All-in-One. Check it out here. Rachel Allison is the Founder of Multi-Award-Winning Creative Storytelling Agency Axe and Saw. What does the future of PR look like in a world where anyone with a smartphone can be a content creator? In this episode of Jimmy's Jobs of the Future, we sit down with Rachel Allison, the visionary founder of Axe and Saw, to deconstruct the changing landscape of media, branding, and storytelling. Rachel shares her journey from working in big corporate agencies to launching her own company.. She provides a masterclass on why "public relations" is really about public relationships and how brands must evolve beyond one-dimensional newspaper stories to thrive in today's digital-first economy. 00:00 Intro 02:44 Leaving big agency life 04:17 The First Client 06:21 What's Changing in PR? 09:29 The Spotify Wrapped Effect 12:18 Brand Beckham 14:28 Politics and New Media 15:53 What word makes PR people "physically ill" 17:39 Organic Virality 20:02 Advertising vs. PR 23:18 Personal vs. Agency Brand: Navigating "rogue" energy as a founder 25:34 Why building a career is easier, but harder than ever 28:01 Advice for the Next Generation 34:44 LinkedIn Advert 38:59 Scaling an Agency 39:12 The Role of AI in PR 48:13 The importance of looking after entrepreneurs to drive future growth. Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Check out our clips channel here! ⬇️ https://www.youtube.com/@JimmysJobsClips Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices

Scott Kerr sits down with Maribel Lieberman, entrepreneur, chocolatier, and founder of MarieBelle New York, one of the most recognizable luxury chocolate houses. Maribel, who moved to New York City from Honduras to pursue fashion before switching to the culinary arts, opened the MarieBelle store shortly after 9/11 and quickly becoming a welcomed fixture in the neighborhood during a period of recovery and rebuilding. She discusses why design‑driven storytelling is at the heart of the brand, navigating the rising costs of cocoa and tariffs, and younger consumers splurging on chocolate. She also talks about what she's learned from her disciplined expansion strategy into Japan and what luxury fashion boutiques can learn about fostering emotional connections with customers. Plus: How to know when to embrace new trends.Featuring: Maribel Lieberman, Founder of MarieBelle New York (mariebelle.com)Host: Scott Kerr, Founder & President of Silvertone Consulting (silvertoneconsulting.com)About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.Stay connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

What happens when millions of immersive experiences meet a generation that expects to participate — not just watch? On Roblox, creators power the culture, community and commerce driving the platform forward. In this episode, Roblox leaders Stephanie Latham and Louqman Parampath unpack how a creator-first model is reshaping advertising — and why brands from fashion to financial services see Roblox as the place to reach the next generation.

Brent Peterson interviews Vibhor Kapoor, Chief Business Officer at AdRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.TakeawaysVibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.AdRoll has evolved from a retargeting platform to a full funnel marketing solution.B2B advertising requires personalization to engage multiple decision-makers.AI platforms are changing the landscape of advertising and e-commerce.Agents may play a significant role in future e-commerce transactions.Authentic content is more effective than low-quality, high-velocity content.Understanding intent data is crucial for relevant advertising.AdRoll captures intent signals to create audience predictions.The future of advertising will involve a mix of AI and human-led content.Marketers should think across channels and stages of the funnel.Chapters00:00 Introduction to Vibhor Kapoor and AdRoll02:25 Understanding AdRoll's Evolution and B2B Marketing07:32 The Future of Advertising in AI Platforms10:43 The Role of Agents in E-commerce15:49 The Balance of AI and Human Engagement in Marketing18:06 Leveraging Intent Data for Better Advertising21:38 Predictions for Q1 and Future Trends in Advertising

This episode is presented by Create A Video – The jihadi-adjacent commie Mayor of New York City is recruiting snow shovelers to dig out of the blizzard slamming the city. To enroll, you have to be eligible to work in the USA and have 5 forms of identification. Unlike the voter ID debate, these requirements are NOT racisty. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – An amazing and historic victory by the men's and women's hockey teams over Canada capped off the Winter Olympics. And while normal Americans celebrated the monumental accomplishments, Leftists were left in emotional turmoil because they hate Trump and America right now. Also, Canadians are ill-equipped for sports-related trash talking. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. She joins me to discuss the latest in the government's effort to crack down on the 764 Cult that targets kids through online platforms like Roblox and Discord. Plus, a North Carolina man is killed after he entered Trump's Florida residence with a shotgun. Also, Mexico takes out a cartel leader and now there's a war between the government and the cartel. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.