Form of communication for marketing, typically paid for
Conor Woodman was captured, blindfolded and driven through the jungle with a bag over his head. The investigative journalist was being taken to a meth lab in South East Asia. He was in a brutal place where tigers are cooked for dinner, child prostitution is rife on the streets and rebels kill people and eat their hearts to send a message. I CATCH KILLERS' LIVE PODCAST RECORDING Join Gary Jubelin for a live recording of his hit podcast I Catch Killers. Spend the evening with Gary and his guests from both sides of the world of crime and punishment as well as the exclusive opportunity to take part in a live Q&A. BUY TICKETS HERE: https://aucentury.sales.ticketsearch.com/sales/salesevent/115106 Get episodes of I Catch Killers a week early and ad-free, as well as bonus content, by subscribing to Crime X+ today. Like the show? Get more at icatchkillers.com.au Advertising enquiries: email@example.com Questions for Gary: firstname.lastname@example.org Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.
The real story behind "You're not you when you're hungry." MARS Wrigley's Chief Brand Officer, Rankin Carroll and BBDO's Global CSO on MARS and PepsiCo, James Miller share the backstory and its evolution across 15 years.
Dale Francis Drake had a dream. He wanted to simplify how meth was made. He taught his formula to bikies, and it took off. The new method quickly popped up around the world. Today, it's a war torn country in the middle of Asia that's fuelling Australia's drug epidemic. But how does it get here? Investigative journalist Conor Woodman got inside a Myanmar meth lab to understand what exactly goes on. I CATCH KILLERS' LIVE PODCAST RECORDING Join Gary Jubelin for a live recording of his hit podcast I Catch Killers. Spend the evening with Gary and his guests from both sides of the world of crime and punishment as well as the exclusive opportunity to take part in a live Q&A. BUY TICKETS HERE: https://aucentury.sales.ticketsearch.com/sales/salesevent/115106 Get episodes of I Catch Killers a week early and ad-free, as well as bonus content, by subscribing to Crime X+ today. Like the show? Get more at icatchkillers.com.au Advertising enquiries: email@example.com Questions for Gary: firstname.lastname@example.org Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.
Welcome back to The Radcast! We kick off the holiday season with some festive banter and a touch of impromptu Santa Claus spirit. Ryan and Chris bring you the weekly roundup of marketing insights and business highlights. From Apple Music Replay challenging Spotify Wrapped to Pop-Tarts introducing an edible mascot for a bowl game, we've got your weekly dose of intriguing news. Tune in as we discuss Dolly Parton dazzling in a Dallas Cowboys Cheerleader uniform, Instagram's new feature to filter spam followers, and much more.Stay tuned for this lively discussion! As we wrap up, Ryan and Chris extend warm wishes, encouraging everyone to stay cozy and relish the holiday season. Happy December 1st! And with approximately three weeks left for your holiday shopping, there's no need to feel pressured – just enjoy the process. Tune in now for this lively discussion and stay radical!
Welcome to the podcast you've been waiting for! You may be the one worried you won't get enough students to start your school! You could be nervous about what it takes to actually begin marketing and advertising for your dream school. But today, we crush those fears! We are delving into the First 3 Phases of Marketing for Student Enrollment! We will discuss of marketing, targeting your audience, and boosting enrollment. In today's episode, we'll be diving into the essential first three phases of advertising and how to build a systematic process that creates a solid foundation for reaching families effectively. Get ready to unlock the secrets to building foundation funnels and opening enrollment floodgates. www.teachersletyourlightshine.com/blackfriday Introducing the Ultimate Microschool & Homeschool Hybrid Startup Package! BLACK FRIDAY SPECIAL: PURCHASE OUR TOP RATED BUSINESS BUNDLE AND RECEIVE FREE BUSINESS COACHING WITH MICROSCHOOL AND HOMESCHOOL HYBRID CREATOR AND OWNER: MAKENZIE OLIVER. No more wondering: Where do I begin? How do I get this started? www.teachersletyourlightshine.com/blackfriday We have provided ALL the business documents needed to get your microschool and homeschool hybrid program started and advertised for student enrollment (THERE'S NO OTHER PLACE YOU WILL FIND THESE RESOURCES! After two years, the Business Bundle is STILL the only marketing and start up resource available to educational entrepreneurs- providing results to hundreds of parents and teachers allike! No more feeling alone and isolated in your dream! No more feeling stuck and frustrated because you don't have a plan! www.teachersletyourlightshine.com/blackfriday Recieve a FREE coaching consultation with me, Makenzie Oliver! I will l guide you through the process of starting and running your microschool or homeschool hybrid. Valued at $200! Start your business with all of the necessary documents needed to launch a dream school, microschool, tutoring or homeschooling business! www.teachersletyourlightshine.com/blackfriday And if you are ready to grow or scale your existing business, snag a coaching session to work on your business blueprint and marketing plan! www.teachersletyourlightshine.com/coaching Join Our Facebook Group for “Tip Tuesdays”, a support community and the “best place on the internet corner” https://www.facebook.com/groups/teacherletyourlightshine Book a Clarity Coaching Session: www.teachersletyourlightshine.com/coaching Get started on your dream school right now! Get all the documents you need to jumpstart, market and enroll students! www.teachersletyourlightshine.com/shop We have step-by-step instructions to help you write powerful marketing brochures, enrollment forms, introductory packets, and so much more! You'll also find easy-to-use templates made to simplify your creation process, as well as beautiful real-life examples used by my micro-school, Lighthouse Learning, to give you creative inspiration when designing your very own forms. You will be able to seal the deal with peace and clarity when you hand deliver your new handbook and contract. Tune in to today's episode to find out more and head over to our shop to purchase your documents at teachersletyourlightshine.com/shop Coaching: https://teachersletyourlightshine.com/coaching Do you need help with a plan of action, accountability, or clarity in your teacher career change? Interested in starting a micro-school, tutoring or homeschooling business? Don't know where to start? Wanting to make a change but have no idea where to begin or what the change would even look like? It's time to get "unstuck", have a plan and gain your much needed clarity so you can experience teacher career growth, build a business blueprint, market with clear messaging, and plan a successful business launch-whether it's a micro-school, tutoring business or homeschooling business. Click below to learn more… Connect with me on Instagram: @Teacherletyourlightshine Follow us on Pinterest: https://www.pinterest.com/teacherletyourlightshine Join our email list to be the FIRST to know about our FREE Resources and podcast alerts! Teachersletyourlightshine.com Want to chat? Have some questions? I'd love to hear from you! Send an Email: email@example.com Or send me a message on Facebook or Instagram Twitter: @teacher_light Check out Our School on Facebook: https:www.facebook.com/lighthouselearningmicroschool
In this episode, I talk with Kyle Thomas, Chief Scientist at MotiveMetrics, about the transformative impact of AI in advertising. Kyle discusses how MotiveMetrics leverages AI and machine learning to optimize the paid search environment, ensuring that the best ads are displayed for targeted search queries. We explore the dynamic creation and management of account structures, the automatic generation of winning ad copy at scale, and the incorporation of high-throughput multivariate testing for continuous learning and insights in the realm of advertising technology. Invest in AI Box: https://republic.com/ai-box Get on the AI Box Waitlist: https://AIBox.ai/ Facebook Community: https://www.facebook.com/groups/739308654562189 Follow me on X: https://twitter.com/jaeden_ai
After a seven-day ceasefire, fighting has resumed in Gaza. On this week's On the Media, how the word “genocide” entered discussions of the Israel-Hamas conflict, and the legal implications of the term. Plus, why boardroom drama at the tech company OpenAI received so much media coverage. 1. Ernesto Verdeja [@ErnestoVerdeja], executive director of the Institute For The Study of Genocide at the University of Notre Dame, on the debate and legal implications surrounding the charge of "genocide." Listen. 2. Max Read [@readmaxread], journalist and writer of the "Read Max" newsletter, on why internal theatrics at OpenAI's made so many headlines. Listen. 3. Deepa Seetharaman [@dseetharaman], reporter covering artificial intelligence for the Wall Street Journal, on the journey of "effective altruism" from the halls of Oxford University to the boardrooms of Silicon Valley. Listen.
Join me on an exhilarating live journey as we build a $700K dropshipping business from the ground up! In this series, you'll be a part of every step, decision, and strategy that goes into creating a highly successful online store.
Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns. On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium. Check out Matt's piece in The Drum. His piece on the state of AI in 2023. About Matt (via LinkedIn Bio): I'm a creative director at Brave Bison, a digital agency that grows brands and makes them famous through performance and organic channels. With over 20 years of experience in the creative industry, I have a diverse portfolio of skills and achievements across copy, art direction, brand, design, and film. I lead a team of talented creatives, designers, producers, and directors, who collaborate with the agency's pillars of performance, social & influencer, commerce, and media network. We deliver effective and innovative digital creative campaigns, UX/UI design, film & video, content, and copy for a range of clients and sectors. Outside of my role, I'm also an AI artist and a crypto enthusiast, with a keen and active interest in the web3, plant-based, and sustainability domains. I'm passionate about exploring the possibilities of AI and blockchain for creative expression and social impact. And per podcast, you can reach out to Matt with any AI questions via his Linkedin Profile.
Boy oh boy am I bringing you a BIG episode today. My guest today has such an extensive resume, and you've probably seen him in so many of your favorite shows & movies and not even realized it. My guest today is none other than "Old Joe" himself, Larry Hankin. We're discussing his legendary acting career, his dyslexia, working with Bryan Cranston & Aaron Paul, his new book and so much more. So take a break, drink your Dubby, and enjoy my chat with the legendary Larry Hankin. I KNOW YOU HEAR ME! Keep up with Larry & get his book "That Guy"! https://www.amazon.com/dp/B0BW32R6FN?ref_=cm_sw_r_cp_ud_dp_1KP7K2EBJKT9W02TJZ9R https://thereallarryhankin.com/ https://www.imdb.com/name/nm0359969/ https://www.instagram.com/thereallarryhankin/ Get 10% off your next Dubby Energy purchase by using my exclusive code - FLYNNHENDRIX Https://www.dubby.gg/discount/FLYNNHENDRIX?ref=ojjwitly Get your Flynn Hendrix Ent. Merchandise here! 10% of every sale is added to my monthly donations to St. Jude & the Nashville Humane Association! https://theflynnhendrix.com https://www.prowrestlingtees.com/flynnhendrix Appearances - I'm available for appearances, bookings & performances, emceeing events, officiating weddings. You name it, I can do it! Contact me at firstname.lastname@example.org & then go to Linktr.ee/theflynnhendrix - this has links to the podcast on all platforms, & my social media. Give me a follow & let's get connected! Advertising - If you'd like to advertise on this podcast, or with Flynn Hendrix Enterprises to reach our worldwide audience, email me at email@example.com and let's get your products and services out there! Use the word “ADVERTISING” in the subject line. DecalsbyKyns - Make sure you're checking out my wife's Etsy shop for all your decals, vinyl & monogramming needs! Head over to https://www.etsy.com/shop/DecalsbyKyns and use the promo code “FLYNN” for 10% off! I KNOW YOU HEAR ME! If you want to support & haven't yet, then leave a 5 star review & share the podcast with your friends, family & anyone that'll listen! You can see video of some of these great interviews, along with tons of wrestling footage here! https://www.youtube.com/channel/UCpL8Sn86ksDLoBCmysc4gPQ * A portion of all merchandise sales & donations will be donated to either the Nashville Humane Society, or St. Jude's Research. So please feel free to buy some merch, or make donations to support these causes & this podcast via PayPal (firstname.lastname@example.org), Cashapp ($Dyron89) or Venmo (@Christopher-Flynn-38). Learn more about your ad choices. Visit megaphone.fm/adchoices
We’re in the thick of holiday shopping season. But as companies compete for consumer dollars and distinguish themselves through advertising, they’re taking inflation into account and trying to play to customer emotions. Plus, X’s Elon Musk has some choice words for boycotting advertisers, and celebrities face potential liabilities when promoting financial investments.
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT's own podcast ad experiences and audience. She advises brands interested in podcast advertising to leverage the intimate trust and influence hosts build with listeners by embracing authentic messaging. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
SEC Mike Bratton (@MichaelWBratton) and his Cousin Shane (@BigOrangeVolz) are joined by Tye Richardson (@TyeSportsRadio) of ESPN Arkansas Radio Georgia injury updates for SEC Championship Game (3:00), KJ Jefferson transfer rumors (5:00), SEC transfer portal updates (11:00), SEC Mailbag (15:00), Tye Richardson joins the show to talk all things Arkansas (33:00) Advertising inquiries: email@example.com Please help support the show remain independent by taking advantage of our sponsorship offers! MYBOOKIE: https://bit.ly/thatsecpodcast use promo code THATSEC deposit match of 50% up to $1000! ($45 minimum deposit amount) PRIZEPICKS: https://prizepicks.onelink.me/ivHR/SEC promo code SEC will receive a 100% instant deposit match up to $100 Call In Line: (615) 965-5152 All show music comes via Nashville band Crimson Calamity; check out their work by clicking the link below: https://open.spotify.com/artist/29HGeJEcYHBJlyt4xIcLBw?si=GJoEOr0YSoeqWkrjhCc0Ug Donate to cousin Shane's beer fund via CashApp: $thatSECpodcast We have t-shirts for sale! Check out our merchandise store featuring shirts, hoodies, stickers, coffee mugs, pillows, phone cases and more: https://www.teepublic.com/stores/thatsecpodcast?ref_id=19055 Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting. If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!Links Mentioned:Zach on Instagram Facebook Ads Bootcamp ($25)Time Stamped Overview:00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.03:31: Utilizing Facebook ads as an effective marketing strategies.09:23: Comprehensive lead generation campaign strategies for success.10:07: Ads target engaged audience for high-quality content to boost your omnipresence.14:05: Using simple ads to remind prospect to buy.17:19 Use messenger for two-way dialogue marketing.20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins. Follow us on Instagram at: https://www.instagram.com/insiderintelligence/ For sponsorship opportunities contact us: firstname.lastname@example.org For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at email@example.com For a transcript of this episode click here: © 2023 Insider Intelligence
Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett 00:22 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast 00:41 - 01:45 Aaron's Background 01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy06:23 - 08:50 Welcome to the show, Aaron! 08:51 - 12:28 Values-driven culture 12:29 - 14:20 Delivering joy in the workplace 14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act) 17:14 - 20:30 New digital tracking guidelines 20:31 - 24:13 Custom tracking implementation 24:14 - 27:10 Boosting performance with first-party data 27:11 - 31:37 Performance marketing in privacy-first world 31:38 - 35:14 Evolving digital marketing trends 35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/ 36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (firstname.lastname@example.org)36:57 - 37:43 Join themarketingexpedition.com today#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency
Earlier this year, we examined how changes to the FTC's Endorsement Guides might affect influencer campaigns and suggested that companies may want to monitor FTC actions in this area to see what types of conduct grab the FTC's attention. Yesterday, we got some initial clues when the FTC announced that it had sent warning letters to two trade associations – the American Beverage Association and The Canadian Sugar Institute – and 12 health influencers over their posts. https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-sends-warning-letters-to-companies-and-influencers-over-disclosures-in-posts Gonzalo Mon email@example.com (202) 342-8576 www.kelleydrye.com/people/gonzalo-e-mon Subscribe to the Ad Law Access blog - www.kelleydrye.com/subscribe Subscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribe View the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-law Find all of our links here linktr.ee/KelleyDryeAdLaw Hosted by Simone Roach
Group Black is dramatically transforming the face of media ownership and investment. Kerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams.What You Will LearnWhy Black Creators are underpaid for the value they bringWhy equitable distribution of Advertising Dollars mattersHow to Thrive as a Black Corporate LeaderABOUT Kerel CooperKerel Cooper is President of Advertising at Group Black, where he leads Group Black's revenue operations, revenue strategy and planning, and insights teams. He works closely with the executive team to deliver seamless client and customer experiences. Cooper is an award-winning executive with over 20 years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Cooper was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers. He is the co-founder and co-host of the Minority Report Podcast, highlighting people of color, women & and LGBTQ+ leaders within business, media, and technology. He has been widely recognized for his leadership and innovation. Kerel was included in Crain's New York Business Notable Black Leaders and Executives 2021 list. He received the 2021 AdWeek Readers' Choice Best of Tech Diversity Advocate of the Year award, the 2021 Diversity Advocate of the Year by Campaign Tech Awards, and the 2021 Award of Excellence by the Academy of Interactive & Visual Arts.https://www.groupblack.co/
In this episode of Simply Trade, Andy and Lalo continue their discussion with Jackson Wood of Descartes on how companies can strengthen internal collaboration and supplier vetting processes to properly manage increasingly complex regulatory, reputation, and resiliency risks in global supply chains. Main Points: Governments providing less prescriptive guidance on "risky" suppliers, creating challenges for companies to identify all risks beyond just checking government lists One company had to create a new full-time role to conduct manual research on potential suppliers due to increased due diligence needs Importance of documenting supplier vetting processes to demonstrate "reasonable care" if issues arise Trade compliance expertise in thorough due diligence can help guide other departments' processes Regulatory and reputation risk lines are blurring, requiring proactive risk management Technology can help automate vetting processes and provide audit trails Listen to this episode of Simply Trade to learn practical steps your company can take to strengthen internal collaboration and leverage trade compliance expertise to properly vet suppliers and manage evolving risks in global supply chains. Enjoy the show! Host: Andy Shiles: https://www.linkedin.com/in/andyshiles/ Host/Producer: Lalo Solorzano: https://www.linkedin.com/in/lalosolorzano/ Co-Producer: Mara Marquez: https://www.linkedin.com/in/mara-marquez-a00a111a8/ Show references: Global Training Center - www.GlobalTrainingCenter.com Simply Trade Podcast - twitter.com/SimplyTradePod Jackson Wood - https://www.linkedin.com/in/jacksondavidwood/ Contact SimplyTrade@GlobalTrainingCenter.com or message @SimplyTradePod for: Advertising and sponsoring on Simply Trade Requests to be on the show as guest Suggest any topics you would like to hear about Simply Trade is not a law firm or an advisor. The topics and discussions conducted by Simply Trade hosts and guests should not be considered and is not intended to substitute legal advice. You should seek appropriate counsel for your own situation. These conversations and information are directed towards listeners in the United States for informational, educational, and entertainment purposes only and should not be In substitute for legal advice. No listener or viewer of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal advice from counsel. Information on this podcast may not be up to date depending on the time of publishing and the time of viewership. The content of this posting is provided as is, no representations are made that the content is error free. The views expressed in or through this podcast are those are the individual speakers not those of their respective employers or Global Training Center as a whole. All liability with respect to actions taken or not taken based on the contents of this podcast are hereby expressly disclaimed.
REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows!• As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!• Bravoholics, Bravolebreties and Bravocon• Ellen and DC's British accent…#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules
We’re in the thick of holiday shopping season. But as companies compete for consumer dollars and distinguish themselves through advertising, they’re taking inflation into account and trying to play to customer emotions. Plus, X’s Elon Musk has some choice words for boycotting advertisers, and celebrities face potential liabilities when promoting financial investments.
In Episode 14 of this season's Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
State Farm's Head of Marketing, Alyson Griffin, breaks down making the company's iconic jingle a bigger deal next year and diving more into retail media. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01)I'm Damien Fowler. AndIlyse Liffreing: (00:02)I'm EIS Lfr. AndDamian Fowler: (00:03)Welcome to this edition of the current podcast.Ilyse Liffreing: (00:10)This week we're delighted to talk with Allison Griffin, the head of marketing for State Farm.Damian Fowler: (00:15)State Farm Insurance Group has been around for more than a hundred years, but thanks to its high profile marketing campaigns, it remains a household name in the us. Over the years, companies had many entertaining creative campaigns, and the latest of course features the affable character of Jake from State Farm, who was present at a certain NFL game that made headlines in 2023. AndIlyse Liffreing: (00:36)We'll get to that with more than 25 years of experience leading teams at top Tech brands. Allison became head of marketing for the Iconic brand in May, 2021. She has a motto which goes like this, always curious, always learning, always happy to share my insights.Alyson Griffin: (00:59)State Farm is a 100 year old brand. You know, we've gotta try to figure out how to remain relevant, not only to our current big tried and true customer base of all. I'm pointing at myself, I know we're on a podcast, the Gen Xers of the world and older, but also that next generation. And one of the ways we do that is through life stages. And of course, every marketer knows you have to be relevant to the target that you're going after. Look, people don't think about insurance at all, ever. Maybe , if I could say, with a big smile on my face. So we've gotta think about, you know, your first apartment or your first car, or having a baby or buying a home, or those life stages matter because they matter to the person that they're happening to. They're big events. And for us, dissecting who the target is, what stage they're in, and how, you know, what do they care about? That has started to shape our media strategy. It started to shape how we think about capturing current demand, generating future demand, and retention and loyalty for our customer base.Ilyse Liffreing: (02:05)Now there's a lot of strategy, obviously behind your marketing campaigns. For instance, when you're selling auto or life insurance, there's a product for sale. But the genius of your campaigns is that you don't really talk about the product like it's there. Obviously you're selling it, but it's not, you know, in your face. This is auto life insurance. Um, what is the concept you are marketing exactly, would you say? And how does that vary, I guess, based on the demographic?Alyson Griffin: (02:33)Yeah, so it's different than, you know, if you hold up your phone or something, it's different than a product that somebody needs to understand how much it costs. How long is the battery life? I'm sort of making this up, this is different. The, the insurance, what we're selling is in part the policy, but it's also in part a relationship with the agent. We have almost 20,000 agents across the United States who are independent contractors, you know, not State Farm employees, and they're running small businesses and trying to be meaningful and are meaningful in the communities where they live and work and offer basically advice services, et cetera. So for us, from a national campaign perspective, we've gotta make sure the brand is strong and branding is not product advertising. We need to make sure that our assets are known and appreciated. And asset is Jake from State Farm that you already mentioned, but also our jingle or even just the words like a good neighbor State Farm is there. And so we dial up and dial down each of those assets in real life or in the virtual world, depending on the life stage. The person that we're targeting, do they know us or not? Are we trying to bind a policy today or not? And that's, you know, the mix with which we're trying to buy media and showing up in places where these current and potential customers are. It'sDamian Fowler: (03:54)Interesting to hear you talk about big national campaigns and that that awareness that you drive and done it so successfully over the years. And, and the latest iteration of course is is Jake from State Farm, that character, what, why has he proved such a strong character in campaigns?Alyson Griffin: (04:09)He started out over 10 years ago as Jake, a real State Farm employee, and it was back when we were putting agents and employees in our ads. And you may recall the original campaign where it's a middle of the night phone call and the husband is talking on the phone, the wife comes downstairs, who are you talking to? And it's Jake from State Farm. And the question is, what are you wearing? And he says, uh, khakis, . So we got a lot of play out of that for many, many, many years. But that was of real employees, not an actor, doesn't, he has a job and a family and a life and isn't a trained actor. So fast forward to about 2019, um, maybe 2018, the company was looking to say, Hey, we have some equity in the, in the asset or the one word, I'll call it Jake from State Farm, all one word.Alyson Griffin: (04:56)And you know, how do we dial that up and make that asset work harder and be more meaningful for, for us, because we thought it could be the personification of what it means to be a good neighbor. And we're very fortunate, he is thought of as a real person, and he's not a cartoon or a caricature. He's really Jake from State Farm, he's a guy, he's doing good neighbor stuff, he's got a TikTok account just like regular influencer or regular person would. And for us, making him bring to life the values of what it means to help more people in more ways and to be that good neighbor in the country, uh, really mattered to us. And so we put a lot of effort into making that a cultural icon. Yeah,Damian Fowler: (05:43)I mean he really has cut through and he's a very competitive world i, I gather so, and State Farm is very much present in the culture and um, one of the ways that you've done this so successfully is leaning into major sporting personalities, um, over the last several years, uh, including a campaign featuring,Alyson Griffin: (06:03)Uh,Damian Fowler: (06:03)Patrick Mahomes and Travis Kelsey for instance.Alyson Griffin: (06:06)What'sDamian Fowler: (06:07)The playbook there when you, when it comes to partnering with sports stars?Alyson Griffin: (06:11)We've been in sports for a very long time and it's important to us because it's tied to real passion. It's one of the last bastions of eyeballs all watching the same event at the same time. Right? Live television doesn't much exist anymore. If you're watching a Netflix episode and I'm watching one, we might not be at the same spot at the same time, for example. But live sports, you get people who are engaged across generations and, and a lot of viewership also don't forget from an advertising perspective, there's also highlights the replays, et cetera. So for us, sports has been long something we've leaned into and the advertising we realized performs better when, if you're not an endemic brand to sports, and we are not. And so for us, aligning our brand with brand ambassadors who match our values and are at the top of their game, showed us that we could cut through. So we have football, you know, Patrick Mahomes, you mentioned Travis Kelsey, he was with us this current football season. Um, and Coach Reed, you know, in football spots and Chris Paul and other NBA players in basketball spots. We have women for women's sports, et cetera. So the idea is if we match the passion and a relevant player and create a spot that leans into endemically where the ad is showing, it just performs much better.Damian Fowler: (07:31)Hmm, that's interesting.Ilyse Liffreing: (07:33)Now, speaking of sport and Travis Kelsey, let's talk about that viral moment that was created when Jake from State Farm was spotted chatting with who else? The Donna, Kelsey,Alyson Griffin: (07:43)TravisIlyse Liffreing: (07:44)Kelsey's mom, of course in the NFL Suite.Alyson Griffin: (07:47)WhatIlyse Liffreing: (07:47)Kind of reaction did you get from this, like viral moments and seeing all the elements come together? Can you walk us through how you kind of seized the moment?Alyson Griffin: (07:55)Yeah, that was really interesting. So the week before, we know that Travis Kelsey had a special guest in the box with his mom, and that was Taylor Swift. So I like to say we acted swiftly, . And within a week, um, we were able to place Jake from State Farm at Jason Kelsey's game, the Eagles. And we didn't want, you know, Jason, Kelsey's mom not to have a superstar celebrity sit with her. Uh, I say with a big smile on my face, . And it was great. We, we did have to act really fast. We that came together in less than 48 hours and, and for us capturing a cultural moment, and again, we have this asset that looks like and acts like and feels like a real human being. Jake from State Farm, so he could show up in the stands sitting with Mama Ma Otto, I'll call her as a nod to Travis Kelsey playing Mahomes and Mato in our current ads. Um, but with Donna Kelsey and, and him sitting there, you know, he sits, uh, courtside at NBA Allstar games, he shows up at Bravo con Twitch Con, right? Like, so Jake shows up in the world. And, and so the magic of saying we could really capitalize on this quickly and the fact that all the stars aligned and it came together was really, really fun for us.Ilyse Liffreing: (09:12)What does like a viral moment like that though mean for your brand? Because I know you talked about being like culturally resonant brand in insuranceAlyson Griffin: (09:21)AndIlyse Liffreing: (09:21)This would seem like a perfect example ofAlyson Griffin: (09:24)DoingIlyse Liffreing: (09:24)Just thatAlyson Griffin: (09:25)For us. Um, being culturally relevant matters. And it's not that any brand tries to be if you try too hard and for us, it's not that we're trying too hard, it's Hey, Jake would be there and we thought that we would be true to who we are. He shows up in those kinds of, um, situations regularly. And so let's just try it. And it wasn't because we were trying to be culturally iconic, it was because it just fit.Damian Fowler: (09:55)I mean, I wonder how do you measure something like that? I know it is a viral moment and it goes big, but do you see kind of the results of that?Alyson Griffin: (10:02)Yes. You can't pick a viral moment, right? It goes viral because it goes viral. And, and so then all of the, you know, there's the regular stuff you would think the reach, the syndication, the press, the chatter on, you know, X and other social media platforms of course were part of it. Engagement hashtags. That was all obvious. But what we were super excited about is a company EDO does measurement around search volume and correlating the exact second that Jake from State Farm was on camera to search volume was astonishing. Astonishing. And the results of all six of those spots increased in awareness by 15 times because of the viral moment. So it was like something that you wouldn't know, that you can't test and you don't get the opportunity to learn from very often, right? 'cause those don't happen very often. But we saw meaningful increase and value from a very innocent, just let's put Jake from State Farm next to Donna Kelsey.Damian Fowler: (11:12)I know you are exploring other channels as well to reach, you mentioned Gen X and Gen Z, the Gen Z audience, which is obviouslyAlyson Griffin: (11:19)GonnaDamian Fowler: (11:20)Be looking for insurance too. Um, in particular your gamer hood challenge, which launched last year, and I'm interested to talk about gaming and eSports and why is that an important part of your playbook?Alyson Griffin: (11:31)I'm fairly new to State Farm. I've been at State Farm for two and a half years, but I spent almost 30 years in the tech industry. And I say that to say gaming. I was at Hewlett-Packard and Intel for most of my career, and they're endemic to gaming. And so I had a lot of experience in the gaming world when I stepped in the door at State Farm, the insurance category other than maybe a logo sponsorship on a gamer or a game that's pretty much all the insurance industry was doing. And I was like, look, if we can, because the audience mattered these gamers, not eSports teams, but a casual fun gamers, much bigger universe. And we thought if we could tap in for generating future demand, again, these are not people who are buying policies today, but to get and show up at the place they already are with, um, an interest that they already have.Alyson Griffin: (12:23)It's very similar to the playbook of sports, but this is a different kind of audience and showing up for them in gaming. And so we created our own intellectual property around a gaming competition. It's run two years in a row now in the month of June for five episode, five weekly episodes and have gamers competing. And we've got Jake from State Farm in there, our assets and we loosely tie insurable moments. So think the gamers have to cope with distractions and still try to win. And some of the distractions are pipes in the house will burst or um, some of them went on a little road trip and they got a flat tire, right? So just loose and fun. We're not selling anything, we're not trying to shove anything down the throats, but to watch these, I'll call them insurable moments, hinder the forward progress of a gamer in a fun, interesting way. And the gamers had a lot of fun with, it was a really cool experience, uh, for us. And it's done quite well. That'sDamian Fowler: (13:21)Interesting. It goes back to your sort of ways of reaching customers at these different life stages and you're very nuanced about it and, and kind of smart the way you, you're doing it.Alyson Griffin: (13:31)Well, exactly where they are on Twitch and YouTube, right? Mm-Hmm. from a gaming perspective. So be where they are, don't make them come to me. Mm-Hmm. , they're not gonna go seeking out an insurance brand. I better go be there. Mm-Hmm. with something fun, interesting and different. And that's what we attempted to do.Damian Fowler: (13:45)I also noticed that you had created some Pinterest pins aimed at educating viewers around why they should get life insurance.Alyson Griffin: (13:53)CanDamian Fowler: (13:53)You talk a little bit about that campaign as well?Alyson Griffin: (13:55)Yeah. That's another life stage, right? So these media partners of ours are great because we wanna lean in and be, I'm gonna call it, I've never used this before, but endemic to the partner, right? Mm-Hmm. . So a Pinterest board. Mm-Hmm. . And if you can notice what somebody is doing, whether they're redecorating a room, like looks like, oh, this person might be remodeling their bathroom, or oh, this person might be having a baby, or oh, this person might be buying a new house or cars or whatever. Pinterest is such a great, uh, media outlet for passion points. And we thought, well, these are life moments. And as we talked about at the top of the podcast, these life moments, um, are a way in for us to meet a person where they are and not just say, get a quote for auto insurance, but to go offer them up something that's contextually relevant to what they're doing. And because Pinterest is what Pinterest is, we're able to do that in a meaningful way. Now when itIlyse Liffreing: (14:51)Comes to more like big TV buys and like maybe CTV buys, do you think like holistically about campaigns and connect those big TV buys with like more performance driven plays? Oh,Alyson Griffin: (15:05)A hundred percent. So State Farm, you know, is a prolific advertiser, right? Our category demands that. And television was the way, let's say, I don't even know, it's probably wasn't that long ago if I really stopped to think about it. The world's moving so fast.Ilyse Liffreing: (15:18)It is, it is.Alyson Griffin: (15:20)Goes quickly, but we know that digital matters and so do the, the media partners. They know that, um, digital and the even live shows that get streamed for the week after, they know that they can target that there's a lot of value that they can sell to advertisers for that long tail of their own, even a live experience. So we know that we need to do both. We still are big advertisers in live tv, mostly sports, but also working with the media partners who are putting really great content online and targeting. And that data matters so much and we're working more and more and more with partners to figure out how do we catch the right person at the right time with the right message, um, that's contextually relevant and that helps us be relevant to the person at the time that they need it.Damian Fowler: (16:13)Retail data is really come into its own, should we say, and especially for non-endemic brands, again, inside that ecosystem. How has that made a difference? Um, you know, in the last two years,Alyson Griffin: (16:24)A lot, it's funny, and I can say this out loud because Home Depot themselves said it, we're the first non-endemic partner of Home Depot, and we're partnering with them not only for their stores and the environment, they have a lot of small businesses as their customers, as well as home ownership, right? Mm-Hmm. and Car Repair and Home and Auto, yeah. Um, and so we are partnering with the Home Depot who knows very deeply about who their customers are and what matters from a data sharing perspective. And, uh, we think there's nowhere to go but up on that. Of course, we do it with media partners, of course. Uh, Disney being a very big one, right? Just because of all of their properties. It, it's on both levels is my point. So a big media partner that knows their audience, but someone like Home Depot or Walmart, those are really important to us so that we can continue to offer the best message to these customers and around things like small business or home improvement or auto care that matters to us. We sell those products.Ilyse Liffreing: (17:25)How are you thinking about 2024? Do you think you can actually like build upon this year's viral moments,Alyson Griffin: (17:32)? Yeah, I mean, we hope so, right? So Jake from State Farm isn't going anywhere, but we are going to dial up, you'll start seeing, um, more around our jingle. So I'm not saying our jingle is not known like a good neighbor. State Farm is there. I won't sing it here,Ilyse Liffreing: (17:46), although I'llAlyson Griffin: (17:47)Tell you, I'll give you a little fun fact That Jingle was written in 1971 by none other than Barry Manalow.Ilyse Liffreing: (17:53)No, really?Damian Fowler: (17:54)Yes. Does Barry get royalties?Alyson Griffin: (17:55)I don't know. , , probably , but we, you know, it's known and there's a lot of TikTok. You can go out and look at our, look at that jingle and see a lot of people playing with the content. We wanna kind of kick that into high gear again and, um, not only talk about Jake from State Farm, but have some fun playing with our jingles. So the notion of being a good neighbor and being there for people is one part of it. But the actual notes, the song of it is another.Damian Fowler: (18:25)And that's it for the current podcast. We'll be back next week with our guest, Jonathan Stringfield, the VP of Global Research and Marketing at Activision BlizzardJonathan Stringfield:Gaming is increasingly going to be a hobby that is divorced from gaming devices virtually anywhere that there is a screen that's smart, there's probably gonna be an opportunity to play a game. Ilyse Liffreing: (19:02)And if you love this podcast, be sure to subscribe and leave a review While you're at it. Check out our other show, the current report, our weekly roundup of what's happening in the world of digital media. The current podcast is produced by Wonder Media Network. Our theme is by Loving Caliber. The current team includes Chris Brooklier and Kat Vesce.Damian Fowler: (19:31)And remember,Ilyse Liffreing: (18:30)The current podcast is produced by Wondered Network. Our theme is by love and caliber. The current team includes Chris Ley and Cat Feste.Damian Fowler: (18:38)And remember,Alyson Griffin: (18:39)We've gotta make sure the brand is strong and branding is not product advertising. We need to make sure that our assets are known and appreciated.Damian Fowler: (18:49)I'm DamienIlyse Liffreing: (18:50)And I'm Elise.Damian Fowler: (18:51)And that's it for season seven of the current podcast. We'll be back soon for a new season with more great conversations with the world's leading marketers. And if you like what you hear, subscribe, and please leave as a review. Also tune into our other podcast, the current report as we round up the week's biggest marketing headlines from across the open internet. We'll see you soon.
Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year's list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it's such a critical time of year for brands. Want more? Get our full analysis of this year's top Christmas ads here.
We return to NAAG's 2023 Consumer Protection Fall Conference for “Advertising Psychology and Law Primer.” While it lived up to its name covering many basic advertising law concepts, the panel also covered specific perspectives from California on junk fees and other advertising principles that are valuable tips to help stay off their radar. This panel was moderated by Nick Akers, Senior Assistant Attorney general at the California Attorney General's Office and Beth Blackston, Consumer Fraud Bureau, Chief of the Southern Bureau of the Illinois Attorney General's Office. Panelists included Rafael Reyneri, an attorney in the Division of Advertising Practices at the FTC and Michele VanGelderen, Supervising Deputy Attorney General at the California Attorney General's Office. https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/naag-2023-cp-fall-conference-advertising-honing-in-on-californias-views Paul Singer firstname.lastname@example.org (202) 342-8672 www.kelleydrye.com/Our-People/Paul-L-Singer Abigail Stempson email@example.com (202) 342-8678 www.kelleydrye.com/Our-People/Abigail-Stempson Beth Chun firstname.lastname@example.org (202) 342-8671 www.kelleydrye.com/Our-People/Beth-Bolen-Chun Subscribe to the Ad Law Access blog - www.kelleydrye.com/subscribe Subscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribe View the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-law Find all of our links here linktr.ee/KelleyDryeAdLaw Hosted by Simone Roach
SEC Mike Bratton (@MichaelWBratton) and his Cousin Shane (@BigOrangeVolz) are back to talk some SEC Football! some marquee SEC games for 2024 have been leaked (3:30), debunking popular A&M take (12:45), Bobby Petrino returning to Arkansas as offensive coordinator (17:30), Texas A&M introduces head coach Mike Elko (23:30), Mississippi State introduces head coach Jeff Lebby (31:30), Kirby Smart talks Alabama (42:00), Nick Saban talks Georgia (52:30) Advertising inquiries: email@example.com Please help support the show remain independent by taking advantage of our sponsorship offers! MYBOOKIE: https://bit.ly/thatsecpodcast use promo code THATSEC deposit match of 50% up to $1000! ($45 minimum deposit amount) PRIZEPICKS: https://prizepicks.onelink.me/ivHR/SEC promo code SEC will receive a 100% instant deposit match up to $100 Call In Line: (615) 965-5152 All show music comes via Nashville band Crimson Calamity; check out their work by clicking the link below: https://open.spotify.com/artist/29HGeJEcYHBJlyt4xIcLBw?si=GJoEOr0YSoeqWkrjhCc0Ug Donate to cousin Shane's beer fund via CashApp: $thatSECpodcast We have t-shirts for sale! Check out our merchandise store featuring shirts, hoodies, stickers, coffee mugs, pillows, phone cases and more: https://www.teepublic.com/stores/thatsecpodcast?ref_id=19055 Learn more about your ad choices. Visit megaphone.fm/adchoices
EP315 - 2023 Turkey5 Recap with Salesforces Rob Garf Episode 315 is a recap of Turkey5 (The five days from Thanksgiving through Cyber Monday) 2023 with Rob Garf, Vice President and General Manager, Retail at Salesforce. This is Robs' Six time on the show, having previously been on episodes 110, 248, 282, 299, and 313. Jason and Scot discuss the "Turkey 5" with their guest Rob Garf, VP and GM for retail at Salesforce. They analyze data from various sources to provide insights into the holiday shopping season. According to the U.S. Department of Commerce, e-commerce grew 7.75% in Q3, while total retail only grew 2%. Jason emphasizes the need for e-commerce to grow at least 7.7% in Q4 to stay on track. Adobe's data shows that Black Friday sales were up 7.5% and Cyber Monday sales were up 12.4% from the previous year. The speakers also discuss data from BigCommerce, MasterCard, and Salesforce, highlighting growth in online sales on Cyber Monday and Black Friday. Rob Garf adds his observations on retail industry trends, noting an increase in demand and robust pricing. He mentions a rebound in demand in Europe, excluding the UK, and highlights retailers' focus on profitability and inventory levels. The discussion then turns to Amazon's innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes. Jason believes this strategy will benefit Amazon, as it monetizes viewership and reinforces the brand. Discounting played a significant role in driving demand during Cyber Week, with retailers offering an average of 30% off. Consumers were patient, waiting for attractive deals, while retailers managed their inventory and discounting strategies well. The luxury category, however, did not perform as strongly, with only a slight increase or even a decrease in sales. The hosts touch on the resale market and the growing popularity of Buy Now, Pay Later (BNPL) options and mobile wallets. They discuss the potential impact of mobile wallets on shopping behavior and note that BNPL resonates with new consumers and has replaced layaway. Finally, the hosts mention the passing of Charlie Munger and the filing of an IPO by Xi'an, encouraging listeners to support the show and announcing more holiday shopping data and reports on Salesforce.com. 0:00:46 Introduction to the Jason and Scot Show 0:05:04 Black Friday: First Sales for Vendors 0:14:06 Softness in Consumer Electronics and Toys Market 0:14:55 Black Friday and Cyber Monday Impact on Holiday Season Shape 0:16:32 Retailers' Inventory Management and Positive Growth Forecast 0:17:47 Retailers analyzing profitability and customer profitability. 0:18:29 Increase in Demand and Robust Pricing 0:22:34 Amazon's Innovative Advertising and Potential Profitability for Holiday 0:26:27 Discount rates over Cyber Week in comparison to previous years 0:29:04 Retailers' management of inventory and transparency in discounting strategy 0:31:52 Consumer behavior and the rise of Buy Now, Pay Later (BNPL) 0:33:32 Mobile wallets and the impact on checkout process and shopping experiences 0:35:26 Buy Now, Pay Later Growing and Replacing Layaway 0:37:22 Charlie Munger's Passing and Xi'an's IPO Announcement Throughout this episode make liberal use of real-time data from Salesforce Shopping Insights HQ, which tracks how 1.5+ billion consumers are shaping shopping trends. You can see a real-time holiday dashboard, powered by Tableau so you can interact with the data yourself on the Salesforce Holiday Insights page. Episode 313 of the Jason & Scot show was recorded on Tuesday November 28th, 2023. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot Show. This is episode 315 being recorded on Tuesday, November 28th. I'm your host, Jason Retail Geek Goldberg, and as usual, I'm here with your co-host, Scot Wingo. Scot: [0:39] Hey, Jason, and welcome back, Jason and Scot Show listeners. Vigilant listeners will remember that we promised you a delicious turkey five Introduction to the Jason and Scot Show [0:47] sandwich starring none other than Rob Garf, VP and GM for retail at Salesforce. And that's what we're delivering today. Rob was here way back on episode 313 on November 8th. And he is back here today to tell us what happened during the Turkey 5. Welcome back, Rob. Rob: [1:05] Thanks for having me, Jason, Scot. Always a pleasure and look forward to getting into some of this really fun data. Scot: [1:12] Yeah, this is your record sixth time. So your old hat here. Before we jump in, we do want to just kind of set the table, keeping with the post-Thanksgiving, theme with some leftovers. I saw what you did there. Yeah. And we, meaning Jason and his army of interns, have gathered a bunch of data from other sources. So we just want to give listeners that, and we know you have your own data, and we want to paint a complete picture. So, Jason, give us the quick and dirty rundown of other data that we've seen out there covering the holiday period so far. Jason: [1:46] Yeah, yeah, yeah. Let's do it. And side note, Rob, we're going to keep making you come back till you get it right. Rob: [1:50] I appreciate it. I'm here. Jason: [1:52] I'll do what you need. Awesome. So, super quick reminder, Q3 data from the U.S. Department of Commerce, e-commerce for the quarter grew 7.75%, over, the previous year. year, total retail only grew 2% from the previous year. And so if you take e-commerce out of total retail, brick and mortar in Q3 2023 only grew 1.08%, so lower than traditional. So when you come into the beginning of Q4 and holiday in particular, in my mind, e-commerce has to grow at 7.7% just to stay at par. And brick-and-mortar has to grow more than that one percent. [2:37] So, and I like to start with the lesser data and work our way up to the gold standard, very best data we have, which is, of course, the Rob Garth. So our friends at adobe which have a different data set but similar methodology and slightly different definition so you can't perfectly compare apples to apples, they said black friday sales were nine point eight billion in the us which is up seven point five percent from the year before so that would basically be right at that par i was just talking about, they said cyber monday was up to twelve point four percent and that was hot off the press so i wasn't able to do the math on what growth rate that was. They said for the whole month of November year to date, that they see November up 4.6% from last year. So kind of below that par. These are all numbers Adobe is giving for e-commerce. [3:26] And of particular note, and I know we'll talk about this more, they've seen a significant uptick in use of Buy Now, Pay Later services, and they've seen deeper discounting than we saw last year. Now, Shopify is really out there with a big news cycle. And I don't want to say they won up Salesforce, but they bought the sphere in Las Vegas and broadcast their data on the outside of the sphere, which visually is, is super cool. But their data isn't so useful because they don't report same store sales. They had a, you know, some unknown basket of merchants that sold a bunch of stuff last year, and they had some unknown basket of merchants that sold more stuff this year, and we don't know if the same merchants were here this year and last year or if they added a bunch of merchants or, or if this is true growth. So, so while the Shopify numbers are interesting, if you're investing in Shopify, they don't tell us a lot about what's happening in the e-commerce world. I did see a super interesting quote from Harley Finkelstein, who's the president of Shopify, and it's possibly, possibly that he just misworded this, but he was excited after Black Friday and he said 17.5, thousand. So $17,500. [4:41] Vendors made their first sale this Black Friday weekend. So I took that to mean, not that they launched on Friday just in time for Black Friday, but that this was their first Black Friday where they sold anything. So that's 17.5 thousand new merchants. [4:58] And then he said, in total, 55 thousand merchants set their all-time daily record on Black Friday. Black Friday: First Sales for Vendors [5:05] And while those two numbers sound impressive, if you kind of think about it for a second, you go, wait, the vast majority of merchants on Shopify that are B2C are going to sell their record. Cyber Monday hasn't happened yet, so take that out of the equation, are going to set their all-time record on Black Friday. So not surprised, you would expect the vast majority of all merchants to set their Black Friday record. And 17.5 thousand of them are new. So what that says is there's only 37 thousand merchants that are a year old on Shopify that sold more this Friday than last year on Black Friday. And that's, I guess, less than I would expect based on the usual reports we get from Shopify. So that, I'll just record that as a moment and our stock analysts that cover Shopify listening on the call can weigh in on that one. [5:58] BigCommerce, a slightly weirder data set. They saw an outlier, they saw 14% growth, but again, random, they're not trying to report at the industry, they're just reporting their clients. And then a particularly interesting one to me is MasterCard. I have a love-hate relationship with MasterCard. Unlike all the rest of you, MasterCard gets a set of data for stores and retailers, so they try to forecast what happened in retail, which is super valuable. Historically, I've seen some weird deviations from MasterCard that make me cautious about their numbers. But this year, they reported Black Friday, they did not report Cyber Monday. Their Black Friday number was up 8.5% year over year for eCommerce. [6:39] Which is at the high side of the mean for all these other datasets. And they reported that on Friday, total retail sales were up 2.5%. But if you back eCommerce out of that number, brick and mortar was only up 1.1%. So basically, I would call all those numbers par with our Q3 numbers. So, that kind of sets the table. Scot, take us through what we learned from Salesforce. Scot: [7:11] Yeah. So, a million questions, Rob. Let's start with, it seems like one of the biggest interesting battle royales is, A, why was Rob's face not on the sphere? And then B, it seems like one of the data sets is saying Cyber Monday is much bigger than Black Friday. And then in your pre-show, you had said you guys are seeing Black Friday exceed Cyber Monday. So let's start there. Which was bigger? Rob: [7:37] Yeah. Well, first of all, I lost the coin flip and Astro or Cody, which are critters in Salesforce world, won. So they got their faces along with Einstein on the sphere a couple of weeks ago during F1. So I'm still going for it next year, but we'll see what happens. But I digress. Let's get into the numbers. So yeah, we are seeing, you called it a battle royal. I appreciate any reference to 1980s wrestling, by the way. So thank you very much, but let's not go down that path. That could be a whole other podcast. But what we are seeing is, as you mentioned, a battle between Cyber Monday and Black Friday for supremacy. [8:19] And they are going back and forth. What we found in our data in 2019, Black Friday eclipsed Cyber Monday and has remained there, especially outside of the United States. And so we're seeing big growth and, you know, partly what's contributing to that is not only Alibaba, which has been in place for some time, but Timu and Xi'an, which I know you gentlemen like to talk about. So regardless what I think, two things based on all the data that you provide, and I appreciate the broad perspective that you share here, is people are actually buying. They might not be buying as much as they were in the past and throughout the pandemic, but But there is demand. And you know, I think that's important because when we look at our numbers and just to put it out there for Cyber Monday, and we can bounce around here wherever you'd like to go, is we chalked our number at 12.6. [9:13] Billion in the United States, and that's a growth of 3%. And I'll call it a healthy growth of 3%. And the reason being is, for the first time in five quarters, we saw growth being generated by increased consumer demand and not just merely higher prices, which is our indicator for inflation. And just to put it in perspective, let me talk about Black Friday here, because you mentioned the battle that's happening here. We saw 16.4 billion in online sales for Black Friday in the US, and that was up 9%. And so, as I mentioned, what this shows us is people are buying. What it's also showing is that there's a high concentration of online sales for those two days. And sure, you two gentlemen are laughing because that's been that way since Cyber Monday was coined in 2005, but there has been a smoothing out of demand, particularly around Cyber Week or cyber five for the last several years, but there's been a stark shift back to those two prominent days. Jason: [10:27] So interesting on the top line numbers, one of the, you mentioned that you're, you're seeing items increase, not just prices, right? Which kind of opens the whole specter of, of it's, we're not just seeing growth for from inflation, right? Are there any categories that you're like going into the holiday? It was like, hey, the growth was in essentials and food and things like that. And discretionary items like apparel and electronics and toys were not doing well. Did you guys see, like, are people opening their wallets on discretionary items or are sales continuing to be these kind of essentials and affordable luxuries? Rob: [11:06] Yeah, it's a mixed bag. And I do want to underscore your point, Jason, around. Growth being generated by more volume and not just higher prices. So that's exactly what we saw. 3% growth when you're seeing 9% increase in inflation is a tough equation to, be profitable and to work out in the consumer's favor. But in this case, we are seeing more demand. And the demand, as I mentioned, is a mixed bag. On one hand, we are seeing really nice growth in areas like makeup and health and beauty, skin care. We're also seeing nice growth in active apparel and active footwear as well. I categorize that actually as comfort. In uncertain times when consumers certainly are looking to really take control of their household balance sheets, oftentimes you migrate to comfort. You know, you can talk about comfort food, but this is just comfort gifting and comfort what you put on your body, both clothes and literally on your skin. And so we are seeing nice growth there where actually, if you think about it over the last 12 months, those categories have been hit a bit in terms of the growth curve. [12:20] And what you're seeing on the other side actually is luxury is softening a little bit, which which I think is important to note because for the last, I mean, gosh, through the pandemic and after, luxury was one of the most, no, not one of the most, was the most resilient categories. And we're starting to see a bit of breaking down, especially around the aspirational luxury side. So we're going to keep an eye on that. I will mention one other thing, actually, as it relates to categories that are doing well in the holiday and that is food and beverage and gifting, you know, in terms of. What people look to for comfort and experiences, they are gifting chocolate, they're gifting wine, they're gifting various gift baskets. We saw really strong growth, even starting, you know, the Tuesday before Thanksgiving and working its way through the entire holiday. Jason: [13:22] Interesting. One category or two categories that come up a lot, like coming into holiday, electronics had been in a pretty big swamp, like for the whole pandemic. And I'm curious, I've seen conflicting data about whether electronics are back or whether they're still soft. Traditionally, electronics would be one of the fastest movers for holiday. Rob: [13:43] Of course, of course. Yeah, I mean, consumer electronics, toys, right? Those two are still pretty soft. I think you really though need to put it in perspective in terms of the astronomical growth we saw on those categories over the last four years. I haven't done the math. You're really good at this, Jason. So I'm gonna put you to task maybe on your next LinkedIn post, but I am willing to wager, and I'm not a betting person, so I'm not really willing Softness in Consumer Electronics and Toys Market [14:07] to wager, but I'd love to see the CAGR of those categories over the last four years. I'm guessing they're in really strong, like high team growth, which any retailer would be happy with that on a given holiday time period. So there is a bit of softening, but I think it's really important to understand it in context with the growth that they've seen over the last several years. Scot: [14:32] Cool. Um, so, you know, with these good showings and Cyber Monday and Black Friday, what's that mean for the rest of the season? Are you guys like doubling your forecast, tripling or, and what's that mean for the shape? We talk a lot about the shape of the holiday. Any, any, any changes to your thoughts on those? Rob: [14:49] Yeah. The shape or the anatomy. I've been asked this by a lot of retail executives because they're being asked by their board, like, are you sandbagging us? Black Friday and Cyber Monday Impact on Holiday Season Shape [14:59] We need to really relook at this forecast. We crawled through the data over the last couple of days just to look through our model and see if we could see the data in different ways through different lenses. The reality is what we're seeing is that Black Friday and Cyber Monday were taking market share from the bookends of the holiday, from earlier on and later on, right before the shipping cutoff date. And so for the last five years or so, we have been seeing a smoothing out of demand for the seven days that we define as Cyber Week, Tuesday before Thanksgiving through Cyber Monday. And Thanksgiving became a really strong and important day, especially on the mobile device, especially as consumers. [15:47] Either being distracted or inspired, whichever you want to think about it, on the couch after Thanksgiving meal, looking at social. [15:54] But we've seen a snapback of the higher concentration of Black Friday and Cyber Monday. So it's not like there's incremental sales, and that's what I think you were getting at, right? I don't think there's incremental sales that we can now account for. We're still staying to our forecast of 1% growth in the US for November and December. That's how we define holiday and in the US and we're looking at 4% growth globally, really led by Europe. And I want to just put a caveat on this. Not only again, are we seeing that growth come from increased demand, but retailers have gotten smarter. Retailers' Inventory Management and Positive Growth Forecast [16:33] I don't know if it's smarter, but they were very deliberate going into this holiday starting six months ago about managing inventory levels and margins. So there's been a lot of talk about how are we going to handle shipping? How are we going to handle our return policies? And also, how are we going to think about our open to buys? And so I think most retail executives, especially on the merchandising side, are feeling pretty good because they're working their way through the inventory, which by the way, as you know, has been a big glut over the last couple of years, especially in 2021, when so many products were stuck in the port of LA. I mean, that just created this bullwhip effect that we're still just getting our arms around now and getting over the hump. And so that's my long way of saying is we're not reforecasting. We still feel positive with that 1% and 4% growth in U.S. and global, respectively, because. [17:24] Retailers are taking a very close look at overall profitability and this concept of customer profitability as well. Scot: [17:32] Yeah. You'd said, so it seems like the curve was kind of flattening out and now it's like steepening again it's like kind of coming in at the edges and in kind of like shaping up in the middle part of the bell curve which is like the that, Retailers analyzing profitability and customer profitability. [17:48] cyber week. Is that that's right. Okay. Rob: [17:51] That's really good. Yeah. It's kind of snapped back. Right. Yeah. Definitely. Yeah. Scot: [17:56] It's going to make that sound. Rob: [17:58] Where's the sound effects in turn? Are they there? Are they on call? Can we get that bullying? Jason: [18:02] I'll be adding that in post. Scot: [18:06] You had said something that kind of piqued my interest. You said people are kind of, you know, I may be rephrasing this wrong, but you said kind of demand is back. Like I knew it almost felt like you were saying before there was, you know, people were shopping, but it didn't seem like, you know, a new increase in demand. And now it is because you're seeing robustness in pricing and stuff. Is that say a little bit more about that? I'll make sure I understand what you were saying. Increase in Demand and Robust Pricing Rob: [18:32] Yeah, you got it. So yes. And I, again, and don't think retail executives are doing backflips and thinking that we're getting back to roaring double-digit, growth coming out of the holiday. But what this is an indication, and by the way, we're seeing this as a leading indicator in Europe, let's exclude the UK, which is probably in the same rebound curve as the United States and Canada, but you take continental Europe and who are about two, maybe three quarters ahead of us in terms of the rebound, we're seeing inflation settle, the average selling prices settle down and people are buying more. So we're seeing average orders volume higher. We're seeing slight uptick in units per transaction, only slight. But the order piece is super interesting. We're seeing traffic. We're seeing continued really strong traffic. People are just really being diligent and patient and shopping a lot and looking for the best deals. And we'll have to talk about that in terms of what discounting patterns we saw as well. So that's my long way of saying Scot is people are buying more, they're doing it. By still making trade-offs. So there is a sense of let's load up on some essentials while we're getting good deals. [19:57] Let's look for travel, entertainment, like experiences. And you have to also think of the adjacent categories like luggage, as an example, if you're going on a trip, do you need something new to put your clothes in? And though they are, again, increasing, as I mentioned. So as I think about the sentiment, even with a 1% in the US growth, 4% global is what we're forecasting for the full holiday, retailers are feeling good about that. They want to exit this holiday on a really good foundation of profitability, a really good foundation on inventory levels. And most every retailer I'm talking to has a growth mindset. They're thinking about customer acquisition, finding new ways to do that because customer acquisition costs are still off the charts, but also loyalty, finding new ways to create stickiness, looking for adjacent categories, adjacent services, looking for partnerships to supplement what they're doing organically. And I mean, this would take us down a whole other path, but they're leaning into data. They're leaning into AI to better understand who those consumers are and what they're likely to buy and making sure they're able to create profitable customers. How was that soapbox? I just rattled off too much, too fast. Jason: [21:13] So hopefully you were able to digest it. But you kind of, you glossed over what they're really looking at is just selling ads to brands. Rob: [21:18] That's fair. Thank you. I could have just said that. You're right. That's a very good point. And yeah, we could, I love your take actually, seriously, given that on Amazon's move for the football game on Friday. Jason: [21:31] Yeah. So that's a great point. And maybe just to catch up listeners that might not have followed it. Something very different and unique for this year is that the NFL, you know, normally they have a Thursday game and they have Sunday games and a Monday night game. On Thanksgiving, they have Thursday day games during Thanksgiving. This year, they added a Friday game for the first time. And the sponsor of that Friday game was Amazon. It was broadcast on Amazon Prime, and Amazon actually had shoppable ads via QR codes in the broadcast, all sort of innovative, cool, new stuff. [22:11] The early read is that the viewership was pretty good for the Friday game. There's no history, so we have nothing to compare it to. I would argue fewer people are going and standing in line at brick and mortar stores for door busters. You know, the little bit of data we do have on brick and mortar shows that, like, there wasn't a huge, huge spike in in-store shopping. I feel like Friday has become more of an online shopping day, Amazon's Innovative Advertising and Potential Profitability for Holiday [22:36] which means people are home more, which means there's an opportunity to watch a football game. I kind of don't imagine that the interactive ad formats, like, you know, we're high volume and really move the needle, but they're innovative. And I do think that that Friday game is likely to be a new tradition as the holiday shopping season goes from an omni-channel thing to an online thing. At least that's my POV. Rob: [23:03] Yeah, I am super interested in your point of view given how close you are to this. So I guess I'm gonna put you on the spot. Wow, look at me, I'm totally turning the table here, but this has been on my mind. And actually, interestingly enough, over the weekend at a party, somebody who's not in like retail, you know, he shops. That's the extent of it. He pointed out what Amazon did and thought it was really clever. So what did I hear? Like, did they spend a hundred million dollars for that? Regardless, do you think they made the money back going to your point, Jason, on selling ad space in there and kind of even if it's a break even and or they're gaining more prime members, it was a good day for Amazon? Jason: [23:42] Yeah, I am pretty confident it was a good day for Amazon. Like, one thing to remember is Amazon has a better model for monetizing eyeballs than anyone else, right? So, like, if you're Coca-Cola and you sponsor a football game, you're trying to get eyeballs and the only way you have to monetize those eyeballs is to get them to drink more Coke. Rob: [24:03] Right. Jason: [24:04] If you're Amazon, here's what you do. You get a bunch of eyeballs. You try to sell them something that you make money on. And after you do that, you sell ads to other people for more than you paid. And they try to sell something to that person, right? And so, you know, the combination of the ad revenue that Amazon generates and the top of funnel, and bottom of funnel benefit that Amazon gets, again, they're building their brand. Your friend that was just talking to you, he wasn't talking about a particular product he was shopping for. The brand he remembers is Amazon, right? And so you got that Amazon top of the funnel benefit, which is valuable and important. Amazon probably sold some stuff to people. So you got that Amazon bottom of funnel benefit. And then we know Amazon sold a bunch of ads, which is, you know, a huge, huge driver of incremental profit. So yeah, I definitely think we can call Amazon a winner there. I think when it all settles, we're also going to see that it was just a pretty good sales day for Amazon as well. Rob: [25:09] Yeah, I bet you're right. Yeah. The last point and then we can move on and by the way, welcome to episode one of the Rob Garf podcast, is the fact that I mean, knowing Amazon, those ads that you're getting are personalized in terms of them understanding who you are and even if it's a different size or a different brand or a different you know, whatever, even what they know about what's in your shopping cart, what you bought in the past. So anyways, it sounds like, as I would have suspected, you're pretty bullish about it and I am too. Jason: [25:37] So yeah, I do want to cover something just kind of fundamental. So, so we rebounded a little bit and we got bigger sales on, on Friday and Monday. Potentially we might've just pulled some sales in that were going to happen later in the month per your, your comments about not wanting to re-forecast. Did we partly pull those in by giving deeper discounts than we usually give? Like what, what did you see from a discounting standpoint and what does that say about potential profitability for Holiday? Rob: [26:03] Yeah, yeah. Yeah. So we actually looked at this going into the Holiday and we went back to 2019 and I have the team look at discount rates starting in November 1st for 2019, 2021, and 2023, what we had anticipated for this year. And what we saw and actually came true is we saw discount rates over Cyber Week hover just north of where they were in 2019. Discount rates over Cyber Week in comparison to previous years [26:31] Don't forget, 2021, there were the lowest discount rates that we've seen because the product just wasn't there. So retailers, it was the first time they won the game of Discount Chicken. The short answer is yes. Retailers did discount the heaviest they have all year, right around 30% on average. And I think that's important. It's on average. I mean, we've all seen discounts of 40%, 50%, really creative discounting strategies. And so that definitely drove demand. I mean, going back to the consumer, while they're buying more, they're making trade-offs and they were really diligent. [27:09] They were really patient and they waited and they waited and they ultimately saw the attractive deals starting in earnest on Black Friday. They weren't even that great on the Monday, Tuesday, I'm sorry, the Tuesday, Wednesday, and Thanksgiving, Thursday until Black Friday, and then they started to buy. So they held out and they ultimately purchased those attractive deals. In terms of margin, I think we're doing okay. And the secret here is when we looked at the data, given all the inflation that happened, And actually, consumers are still, even with these deep discounts, paying more than they were in 2019. The optics are there. They're feeling like they're getting a good deal, but the reality is they're still spending more. So I think they'll be okay. And there wasn't this protracted discounting that did happen. And because they manage their inventory well, the retailers, and their discounting strategy as well, I don't think they're going to be forced with the hail Mary discounts that you often see right before the shipping cutoff date. So I think that retailers actually managed it pretty well. I give them credit too, by the way, what we saw in our data as well is retailers were a lot more transparent around their discounting strategy. [28:23] Many were offering price match guarantees. If they saw, you know, the consumer saw the price for less, and they were also much more transparent around their return policies as well. So people felt a little more comfortable buying earlier, even if the prices weren't exactly where they wanted it. So the long of it is, or the short of it, whichever way I look at it, is there were healthy discounts. Consumers took advantage of them. I'm still feeling more positive, especially than I have from last year, about margins. Scot: [28:57] Cool. You said something I want to dig into, and then I want to pivot to be in PL. You said luxury was a little soft. What do we make of that? Retailers' management of inventory and transparency in discounting strategy Rob: [29:06] Yeah, and like I said, it's had a run, like I haven't seen before in any one category. I mean, don't get me wrong. Consumer electronics really strong and some other categories in the pandemic home looked really strong as well. But it continued after the pandemic, both in store and online. What we saw compared again, just to put in perspective, three percent increase on Cyber Monday in the U.S., nine percent increase in Black Friday in the U.S. [29:34] There was a tick low beyond flat for luxury. What it also showed is they started to. [29:41] Discount more than they typically do. You think of luxury, they're going to hold their really price and be sensitive around preserving their brand and their margins. And we were seeing that tick up as well. I think the ultra luxury is still alive and kicking, no problem. It's more of that aspirational luxury. One area that I think is really important to point out is the resale market. More and more luxury brands are playing in the luxury market game. I'm sorry, the resale market game, because they realize people are doing it anyways, and they might as well offer that in many cases on their own website. So like Coach as an example, Canada Goose as an example, have the capability to exchange product, which then allows existing customers to likely buy something at a higher price point. And then if the product is in good enough shape, they're able to resell it and allow for aspirational shoppers to actually access that brand and buy it where they might not have been able to in the past. So yeah, I'm not overly concerned about luxury. I mean, the brands are so strong and there's so much loyalty there, but it just does show that in the aspirational space, people are trading down to a degree. [30:55] You know, they're trading down for value in the resale market. In many cases, they're trading down for vintage. It's amazing to see how many, you know, sneaker brands and specific models are hot that we all remember from our high school days. And you know, even the younger generations like to save the world a little bit as well. Scot: [31:14] Yeah. So I guess what I'm getting at is, do we think the consumer's rolling over and that's kind of the BNPL question too, because one way to read BNPL increasing is people are under financial stress. So they're stretching out payments. Another way is, you know, seeing all this data and it's always sponsored by one of the BNPL providers. So I'm never sure how to take it, but it shows that, you know, millennials and Gen Zers like, they don't like open credit. And it's weird because my kids have this perspective too. I thought it was like, I thought it was totally made up and then they're like, oh no, I, you know, I hate having like these credit cards with big limits. And I'm like, well, if you don't use it, it doesn't matter. It just makes them Consumer behavior and the rise of Buy Now, Pay Later (BNPL) [31:52] nervous for some reason. And do you think it's a generational thing or is it a little sign of softness on the consumer? And maybe the luxury is another indication that it feels like the consumer is rolling over a little bit or you don't see that. Rob: [32:06] Yeah, I mean, I think it is a bit generational to your point. I don't have those data's points to substantiate what you're describing. But a lot of what I learned is from my 17-year-old and 14-year-old because they're right in the smack dab of purchasing and trends and so forth. Don't worry, we have a lot more data at Salesforce to back this up, billions and billions of shoppers. But in any case, the anecdotes definitely help provide a full commentary. But we saw an outpay later over Cyber Week increase 7%. So that's healthy. It's a little slower than we've seen in past. What we're also seeing, and it started last year, is it's on lower and lower price point merchandise. So that also speaks to the adoption as well. It's not just on the big ticket items. I think if I zoom out for a moment as well, mobile wallets were really strong. Mobile wallets were really strong. We saw about a 50% increase year over year in that. Now, of course, it's a smaller base than traditional credit cards and debit cards. But still, it's showing the adoption because it's really breaking down the friction in the checkout process. But we keep a close eye on buy now, pay later, because you're right. It could be an indication, especially as consumers look to buy lower price merchandise, that it might be a softening in the market. But we're not quite there in proclaiming that. Scot: [33:25] You said a mobile wallet. That is catnip for retail geek, so I'll get out of his way. I bet he has a million questions. Jason: [33:32] Yeah, no, Scot knows I love a good mobile wallet and I'm sure everyone's already heard this, Mobile wallets and the impact on checkout process and shopping experiences [33:37] but I have a hypothesis that some of the popular shopping behaviors we see in Asia aren't as popular here because we don't have as good a penetration of mobile wallets and that if you have mobile wallets, it makes certain experiences like shopping on social media and things like that easier because it only requires one hand instead of three hands. So I'd be curious, do you guys think you're seeing more mobile wallet users, or do you think you're seeing more transaction from the existing users, or do you have the ability to? To see between those two? I suspect I just asked you a question you're going to now have to go do research on. Rob: [34:17] Nick Neumann We may have that based on some of the primary research we do. We don't have access to personally identifiable information, so we can't see by user. But my thesis there is it's both. There are more people adopting mobile wallets because they see the convenience and the friction that's removed. And then once that happens, they're buying more. I think you go back to the Amazon example, part of why that's probably a home run for them is because it's a lot easier for somebody to buy in that form factor than let's say Roku or other Verizon user interfaces that you don't have a wallet associated with it. I didn't go through the shopping process on the Friday NFL game, but I can only imagine it was much easier than having to do it through other types of media. So I think that, yeah, I agree by the way, with your hypothesis that, you know, embedded commerce or shopping at the edge has been a bit stunted because, the wallet piece is not there or as accessible as it is in other countries. Buy Now, Pay Later Growing and Replacing Layaway Jason: [35:30] Yeah. Two things I'll just throw out there on buy now, pay later. I mean, I do, I think it, it legitimately resonates with the new crop of consumers. And so I think it's growing for all the reasons that the Buy Now Pay Later people claim it's growing. But I would, there's two accelerators that are just kind of convenient in there. Holiday used to be a big time for this payment method that the youngsters on the call wouldn't have heard of called the layaway. And almost no retailer that I'm aware of has brought back layaway, like they all retired it in the last several years, largely because Buy Now Pay Later has replaced it. And so, you know, layaway is most popular around holiday. So, you know, to the extent that buy now pay later is the digital version of layaway. It kind of makes sense that you would see a spike over a holiday. Also, digital is growing much faster than brick and mortar. Buy Now, Pay Later is disproportionately online. So that, you know, is another reason you would expect Buy Now, Pay Later to spike. One thing that's a little alarming slash interesting to me is that Buy Now, Pay Later gets used for a wider range of purchases and merchandise than LayAway did. Like, LayAway tended to be big ticket items, your kid's aspirational toys, but Buy Now Pay Later gets used for food and consumables and things that economically you would argue probably don't want to be financing something that you need to rebuy every month. Rob: [36:52] Yes. Jason: [36:53] So I'll just throw that out there on Buy Now Pay Later. We are coming up on our allotted time. I do have two other pieces of news that just kind of interrupted the Turkey Five news cycle. And one of them I'm super sad about, and it's actual breaking news that happened while we were recording this show, Charlie Munger just passed away at 99. Rob: [37:13] Oh, wow. Scot: [37:14] That's terrible. Jason: [37:15] Warren Buffett's partner, and I just, I feel like, very admirable person. I've learned a lot. He and Warren Buffett, like, are super generous with sharing Charlie Munger's Passing and Xi'an's IPO Announcement [37:23] all this thought leadership, and I just want to say best wishes to all his family and loved ones. Seems like you had an amazing life. Rob: [37:31] Yeah, I echo your sentiment. Jason: [37:33] Yep. And then in the middle of Cyber 5, you guys teased this a couple of times talking about Xi'an. and Xi'an disclosed that they filed an IPO. So that came out yesterday. It's a confidential IPO, so we won't actually see the prospectus until probably 2024 sometime. Okay. And the theory is that it's going to be, because of their not super transparent ownership structure and their Chinese ownership, it's gonna have extra regulatory scrutiny. And so the reason you'd file a confidential IPO is so you could start talking to regulators and negotiating what you're gonna do and what you're gonna disclose. And so they're probably working through all that stuff to then do the public IPO later. But it's, I'm excited for when that gets disclosed because there's a lot of speculation about how big Shein is and how profitable or unprofitable their model has been. And we're gonna be able to do away with all that speculation and get some real certified data. Rob: [38:38] I can't wait to listen to that show when you dissect that. It will be super interesting to see where they're allocating the investment and the capital. Beyond, obviously, hiring people, but what parts of the business. Jason: [38:51] I totally agree and that's going to be a great place to leave it because we have used up our allotted time. Rob, so grateful and congratulations on being our first six-time guest. And as per usual, if you enjoyed this episode or it was useful to us in any way, the two ways you can reward us are to do a giant enterprise contract for all your marketing services with Salesforce.com or, you can leave a five-star review on iTunes for Scot and I. So, you know, those are the two paths, choose whichever one makes most financial sense to you, but appreciate it if you do one or the other. Rob: [39:29] Yeah. And if I could say too, I know we're running up against time, but I want to give a big, sincere thank you. Obviously we just came out of Thanksgiving, so I want to show my gratitude. You know, it's amazing. Anytime I'm on the show, the people that reach out to me, not only talking about the show, but how much they've learned from you. And so for you to trust me and providing my perspective and Salesforce perspective means a lot and just thanks for being such good friends. Scot: [39:56] Robert Leonard Jason said, no, but I overrode him just so you know the history. I thought, you know, Jason's like, I'm the retail geek. We don't need any Garfies in here. Rob, remind us where could people go? You guys will be updating your data. I assume, you know, this is the last time you'll be on for this year, but I'm sure you'll be publishing more data as we get deeper in the holiday. Where do people go to see that? Rob: [40:19] Jason Cosper Yeah, we have our Shopping Insights HQ on salesforce.com. We will be updating the information. We'll do a mid-season report right around the shipping cutoff window, and then we'll do an all-wrapped-up just around the beginning of NRF. So keep an eye out. Scot: [40:34] Awesome. Well, thanks, everyone, and until next time... Jason: [40:38] Happy commercing!
In his Veteran's day speech a couple of weeks ago former President Donald Trump said this about his political enemies; TRUMP: the threat from outside forces is far less sinister, dangerous and grave than the threat from within. We pledge to you that we will root out the communists, Marxists, fascists and the radical left thugs that live like vermin within the confines of our country. Jeff Sharlet, author of The Undertow: Scenes from a Slow Civil War, argues that Trump's narratives of martyrdom, a persecuted in-group, a mysterious out-group, and a rhetoric of violence are all hallmarks of fascism. Brooke spoke with Sharlet in June about what the rhetoric, aesthetics, and myth-making of Trump and the movement he rode to power can tell us about a rising fascist movement in the United States, and why Sharlet argues we're in the midst of a slow civil war. This is a segment from our June 16, 2023 show, Indicted (Again).
It's women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber advertising online at: https://www.uber.com/us/en/advertising/Megan answers these questions:Megan, your career spans the likes of Forbes media google, snap and now uber. Take us through the years as a female leader rising in corporate america's largest brands to where you are now.The CPG and retail brand space is so different from what you may have experienced before. What are ways you continue to learn and enhance your skills in this space? What do you recommend other female leaders like you do to enhance their own learning journeys.You were on this show same time last year - so a year passes and a lot happens in the advertising world. Give us the scoop on whats new with Uber advertising and what's new in the last year.As a female leader how do you lead with change that has now happened in this post covid world? How do you process unplanned change and convert that to positive outcomes for uber advertising.Take us through the various offerings of uber advertising and what it allows for brands to showcase themselves on your plarform ?If consumer want to find products that support their choices in this space, take us through the user experience of how a mobility provider can also deliver groceries and all types of food.How does a brand know if they work with you they can be successful? What metrics do you offer up and how do you run a campaign with a brand as a collaboration?What Growth trends will we see in this space for advertising and uber in paritcular? What's next for Megan?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Z Energy is being taken to court over claims it has breached the Fair Trading Act by misleading New Zealanders. According to the Statement of Claim filed by Consumer NZ inc, Lawyers for Climate Action NZ, and the Environmental Law Initiative - Z has increased its total greenhouse gas emissions since 2019, despite running ads that say: "we're in the business of getting out of the petrol business". Z Energy declined to come on the programme, instead providing a statement which says: "Z Energy acknowledges the statement of claim served to us." It says it takes "the claim made against Z extremely seriously and is now working to consider its response." Consumer NZ chief executive Jon Duffy spoke to Ingrid Hipkiss.
Scott Kerr is joined by Jamie Ritchie, chief operating officer at BlockBar, a direct-to-consumer NFT platform for high-end wine & spirits. Ritchie, who joined earlier this year from Sotheby's where he was worldwide chairman of Sotheby's wine and spirits, discusses BlockBar's asset-backed NFT business model and how it's transforming the ultra-premium spirits business. He also talks about growing its audience beyond millennial cryptoenthsiasts, how spirits brand partners have leveraged the community aspect of NFTs, interesting NFT drops from Glenfiddich and Midleton Very Rare, and exploring the fractional ownership space. Plus: Getting more wine brands on board with the direct-to-consumer NFT marketplace.Featuring: Jamie Ritchie, Chief Operating Officer at BlockBar (blockbar.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: firstname.lastname@example.orgListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
The SAGE Handbook of Human-Machine Communication (Sage, 2023) has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field. Chapters provide a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication. Further to this, the Handbook provides a point of departure for theorizing interactions between people and technologies that are functioning in the role of communicators, and for considering the theoretical and methodological implications of machines performing traditionally ‘human' roles. This makes the Handbook the first of its kind, and a valuable resource for students and scholars across areas such as communication, media and information studies, and computer science, as well as for practitioners, engineers and researchers interested in the foundational elements of this emerging field. Among the chapters you will find in this book are: Machines are Us: An Excursion in the History of HMC; Computer-Supported Cooperative Work (CSCW) and Human–Machine Communication (HMC); Philosophical Contexts and Consequences of Human–Machine Communication; An ethnography for studying HMC: What can we learn from observing how humans communicate with machines?; Feminist, Postcolonial, and Crip Approaches to Human-Machine Communication Methodology; AI, Human–Machine Communication and Deception; Human-Machine Communication in Marketing and Advertising; and Conceptualizing Empathic Child–Robot Communication. Interview by Pamela Fuentes historian and editor of New Books Network en español Communications officer- Institute for the History and Philosophy of Science and Technology, University of Toronto. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
John Vlastelica is the founder and CEO of Recruiting Toolbox, a consulting and training firm helping companies recruit and hire better; with more speed, efficacy, and diversity. John and Roy dig into current and future trends in recruiting, common mistakes that companies make in the hiring process, and how clarity and alignment can make all the difference in attracting and retaining top talent.John brings an incredible wealth of recruiting experience and perspective to the conversation. He has spent the last two decades refining effective hiring tools and processes, developing employment sourcing and interviewing strategies for a wide range of legendary brands like Google, Amazon, LinkedIn, Pepsi, Nike, and many more. John and his team at Recruiting Toolbox develop customized training for corporate recruiters and hiring managers to help them improve who and how they hire.Highlights from our conversation include:How John and his team help client companies (2:46)The components and importance of a holistic talent strategy (3:45)When companies need to start thinking about talent strategy (6:20)Trends, challenges, and opportunities facing talent acquisition leaders (11:56)Where companies are falling short in talent acquisition (13:41)How John and his team help companies determine what good looks like in hiring (15:54)Ways in which companies can inventory their processes and personnel to enhance the recruitment process (19:25)Helping companies avoid false negatives and improve their hiring decision quality (22:41)John's predictions for the future of recruiting (25:33)Hiring advice for smaller companies without talent acquisition leadership (30:42)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazonGoogle
Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise. Guest: Ryan DetertHost:Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take