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This episode is presented by Create A Video – Customs and Border Protection is reportedly set to launch an operation in Charlotte, and today local activists and Democrats decried the enforcement of law while pretending there is no difference between legal and illegal immigrants. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – About two dozen Democrat lawmakers and activists held a press conference this morning to denounce a Customs & Border Patrol enforcement action that is reportedly set to begin any day. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – Democrats and media (but I repeat myself) are amping the anxiety over the reports that Customs & Border Patrol will be conducting a "brief" operation in Charlotte at some point in the coming days. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – According to The Hill reporting, Democrats plan to use the cost of electricity as a campaign issue to focus on affordability. But they are short on solutions that would actually work. Plus, Bill Gates abandons the climate change alarmism bandwagon. Outrage ensues. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – The Democrats are not acting like they want all the Epstein filed released - blocking a unanimous consent motion in the House to release all the documents and criticizing the release of thousands of more documents from the estate of the dead convicted pedophile. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – In an obvious move to shift the focus off the disastrous government shutdown strategy, Democrats released three emails in an effort to connect President Donald Trump to the convicted pedophile, Jeffrey Epstein. But they are not the smoking gun they promoted them to be. In response, Republicans released tens of thousands of additional documents. This prompted objections from Democrats. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions. Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings. Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek's philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic. As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity. In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss: 00:00 - Listing Optimization Strategies for Amazon Sales 10:08 - Key Factors in Amazon Sales Success 11:28 - Listing Optimization Framework 18:17 - The Power of Storytelling in Sales 22:21 - Optimizing Amazon Listings With Images 29:01 - Amazon Listing Optimization Strategies 32:09 - Video Creation for Advertising and Listings 35:30 - Differentiating Product Positioning for Listings 41:20 - Effective Amazon Listing Design Strategies 45:26 - Importance of Design in Amazon Sales 47:37 - Human Touch in E-Commerce 55:50 - Human Touch in AI Marketing
What does the Tenth Commandment have to do with Target runs, Amazon carts, and Instagram ads? In this episode, Mark and Emily explore “Do not covet” and talk honestly about living in a world designed to stir desire and fuel discontent.They discuss why coveting runs deeper than wanting stuff — it's about wanting someone else's life — and why modern advertising, comparison culture, and curated online lifestyles make contentment both harder and more essential. With practical ideas like 24-hour purchase rules, fasting from buying, gratitude habits, and learning to rejoice in others' good, this conversation invites us into a lifestyle shaped by worship, simplicity, and joy in God's provision.Resources:Cornerstone Church Sermons: Listen online
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal why advertising during major sporting events often backfires. Clutter and distraction crush ad effectiveness before and during events. The sweet spot? Right after, when buzz lingers but noise clears.Topics covered: [01:00] "Going for Gold: Investigating the (Non)sense of Increased Advertising Around Major Sport Events"[01:40] Does ramping up ad spend during events actually work?[03:00] How researchers measured advertising effectiveness around events[04:00] Short-term sales impact drops over 50% during events[05:00] The only way to break through: dominate share of voice[06:00] What does "after the event" advertising actually mean? To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Gijsenberg, M. J. (2014). Going for gold: Investigating the (non)sense of increased advertising around major sports events. International Journal of Research in Marketing, 31(1), 2-15. https://doi.org/10.1016/j.ijresmar.2013.09 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
It turns out one episode of being mad wasn't enough. We're still mad but we are working through it. Anger isn't taboo but it is hard to work with. Tori and Gwenna discuss the language they use to normalize all the big, heavy, negative emotions. It's alright to feel frustrated but we don't have to stay there. You're right to be mad but is the mad helping or is it keeping you stuck. We want to hear from you! Email us: childproofmail@gmail.com Vote for our new logo! https://docs.google.com/forms/d/1vj5yOzM9u9AyLW4iWbUKs7-KG3LpSZ8vPoP9GrYrNr4/edit Preorder Gwenna's new book: Thinky Thoughts: All Grown Up & Still Just As Confused Be sure to check our other shows: Founded Bibliophage Get your holiday Bones coffee! https://www.bonescoffee.com/CHILDPROOF This is an Airwave Media podcast. To advertise on this podcast please email Advertising@airwavemedia.com
Advertising has always been a little out of control, but making people watch ads in order to wipe their ass might be just a bit over the line. Let's talk about that, redundant things we all say like stupid idiots, sticking your arm under the lap bar of a rollercoaster to keep a stranger from flying out, pouring coffee all over yourself... again, and more on today's episode of Can You Don't?!*** Wanna become part of The Gaggle and access all the extra content on the end of each episode PLUS tons more?! Our Patreon page is LIVE! This is the biggest way you can support the show. It would mean the world to us: http://www.patreon.com/canyoudontpodcast ***New Episodes every Wednesday at 12pm PSTWatch on Youtube: https://youtu.be/l5E1t02zAvgSend in segment content: heyguys@canyoudontpodcast.comMerch: http://canyoudontpodcast.comMerch Inquires: store@canyoudontpodcast.comFB: http://facebook.com/canyoudontpodcastIG: http://instagram.com/canyoudontpodcastYouTube Channel: https://bit.ly/3wyt5rtOfficial Website: http://canyoudontpodcast.comCustom Music Beds by Zach CohenFan Mail:Can You Don't?PO Box 1062Coeur d'Alene, ID 83816Hugs and Tugs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is presented by Create A Video – Whether it's Antifa or Groypers, the allure of nihilism has captured large swaths of Gen Z and there is no denying its ascent is a danger to the civilization. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – The project of the revolutionary left in America spawned the rise of nihilism in the form of "groypers" - who are threatening to inject their poison into MAGA and conservatism. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – The issue is never the issue. The issue is always the revolution. But, now, the revolutionaries are embedded in the political right, as well as the left. Their common goal is destruction of the current civilizational order that they all believe is a failure. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
S+J is a Lifestyle Boutique featuring Men's, Women's, Kids, Pets, Vinyl, Home + Gifts in our 3 story shop, (4 including their open-air rooftop where they host fashion shows, trunk shows, pop-ups + always a DJ + dance party)! Jamie spent the first 15 years of her career in Retail at Target Corporation. She started there in Merchandising in Girls Toys, then was promoted to a Buyer position in School Supplies and Home Office. She then moved into the Marketing Team, first in a Licensing role and then into Advertising for Apparel & Accessories. She spent her last 9 years there working on and leading the Internal Events Team. She was responsible for Board Meetings all the way up to 10,000 person National Team Meetings with guest speakers, musicians, fashion shows and more! She left her role at Target when she couldn't balance two big jobs within retail in one family and took the opportunity to stay home with her two young boys for several years. She was Room Parent, co-chaired school fundraisers and cheered my boys on from the sidelines at all their soccer, basketball and lacrosse matches, all while fine-tuning her vision for the shop and "visually re-merchandising" her house for each holiday!Michelle & Jamie jump right into it discussing her career at Target, meeting her now-husband, also at Target and how her passion for fashion and her husband's passion for music ultimately inspired them to open Serge + Jane.We are incredibly grateful for everyone who listens to and shares this podcast! If you've found value in our episodes and want to help us keep creating, we've made it easy through Buy Me a Coffee. Any contributions from $5 up to $200 help cover the real costs of podcasting—editing, hosting fees, and everything else that goes into bringing you quality content. It's a way for you to invest in the conversations and topics that matter to you. Head to buymeacoffee.com/retailwhorb, and as always, thank you for your continued support! What's inside:How Jamie climbed the ranks at Target — and why she walked away from her dream job.The creation of Serge & Jane — inspired by fashion, music, and meaningful design.The behind-the-scenes story of how she and her husband built one of the most beautiful lifestyle stores in the country. FacebookSergeandjane.comSerge and Jane on InstagramSupport the show
This episode is presented by Create A Video – Responding to reports of his own intransigence on reopening the shuttered Jail North for juveniles, Mecklenburg County Sheriff Garry "Not My Fault" McFadden sent a poorly-written letter to the Deputy Secretary of the NC Department of Public Safety requesting a public forum to discuss the issue... which he says is not is his fault. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – As two men go to trial for the murder of popular restaurant owner Scott Brooks, another man was arrested for murdering another Charlotte business owner nearby. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss the outcome of last week's election and to look ahead at the 2026 races. Plus, Dr. Andy Jackson from the John Locke Foundation unveils the 2026 Civitas Partisan Index and what it portends for the 2026 election for NC General Assembly seats. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz.Topics covered: [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
It suddenly dawned on me that the image on the stairs was not an advertisement but part of the exhibition I was on my way to see. If I hadn't known, I'd have thought they were ads for some kind of clothing line or vitamins or something. The images were lovely but the context troubled me. It continues to trouble me so I thought I better write about it to try and work out why.To keep reading A Blurry Line Between Art and Advertising visit the Songs for the Struggling Artist blog. This is Episode 472Song: Sidewalks of New YorkImage by Pete SouzaTo support this podcast:Give it 5 stars in Apple Podcasts. Write a nice review!Rate it wherever you listen or via: https://ratethispodcast.com/strugglingartistJoin my mailing list: www.emilyrainbowdavis.com/Like on Facebook: https://www.facebook.com/SongsfortheStrugglingArtist/Support me on Patreon: www.patreon.com/emilyrdavisOr on Kofi: http://ko-fi.com/emilyrainbowdavisor PayPal: https://www.paypal.me/strugglingartistJoin my Substack: https://emilyrainbowdavis.substack.com/Follow me on Twitter @erainbowdOn Mastodon - @erainbowd@podvibes.coOn Blue sky - @erainbowd.bsky.socialInstagram and PinterestListen to The Dragoning here and The Defense here. You can support them via Ko-fi here: https://ko-fi.com/messengertheatrecompanyAs ever, I am yours,Emily Rainbow DavisExplicit due to "Shut. The F*ck. Up."
Scott Kerr is joined by Julie Bramham, global managing director of Diageo Luxury Group, a division that unites prestigious ultra-premium spirits brands such as Johnnie Walker, Don Julio, Port Ellen, and others in one portfolio. Julie discusses Diageo's thinking behind the formation of a luxury division, why Johnnie Walker's iconic 'Keep Walking" message and platform stays culturally relevant, growth opportunities in the face of a challenging global drinks market and consumers trading down from expensive products. She also talks about creating custom luxury experiences for HNWIs, a haute couture and fine whisky collaboration, and resurrecting a legendary Scottish 'ghost' distillery. Plus: Why brand storytelling is central to the success of its brands.Featuring: Julie Bramham, Global Managing Director at Diageo Luxury Group (diageo.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!
Okay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he's paid for any radio anywhere, ever… but as you can imagine, there's a good reason… which Rich will explain in detail. But just because he paid a lot, don't assume that he didn't get a good deal. Confused? As you'll hear… media buying is a supply and demand game… when supply is low, prices go high. Then you have to decide what your options are. If there aren't any good options… well… I think you can see where this is going.
Fall heads united. "You can't afford or avoid Mark E. Smith." Join us and the other lads as we go deep into our favourite Fall covers. Go listen to the F.a.l.l.o.u.t.p.o.d.c.a.s.t. , mate! Are you searching for the new episode now? Are you looking for the real thing, yeah? You may be missing out on more great Fall-related explorations… but not if you join WATF PATREON: Full A & B-SIDE discussions (Now!), special (Patreon-only) bonus episodes, side excursions into Fall-member side projects, and early access to all episodes! Join WATF Pod on PATREON and get them all! Including rare Fall content, merch, and exclusive chats with Gavin & Steve as they discuss everything Fall-related.Follow WATF Pod on: Instagram // YouTube // Twitter // FacebookFor more Fall-related info, please visit our fellow Fall-heads' great work at: TheFall.org // Annotating The FallTheme Song by Gavin Watts: https://wearethefallpod.bandcamp.com/Produced and presented by Watts Happening Records: www.TheWattsHappening.comAdvertising & Guest Inquiries - Contact: wearethefallpod@gmail.com
This episode is presented by Create A Video – After shutting down the government for a record 40 days, nearly a dozen Democrat US Senators broke from their party leadership and voted with Republicans to re-open the government by abandoning their legislative filibuster. Outrage ensues. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – According to Ed Morrissey at Hot Air, Democrats did not manage to score any real concessions from Republicans as they agreed to re-open the government after 40 days of a shutdown. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. She joined me to give us an update on the reforms of the North Carolina DMV. Plus, two accused murderers go on trial in Charlotte. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
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A tribe is a group of people that share an identity marker. Every affinity group, every fan club, every self-selected group of insiders is a tribe.Last week we talked about Business-to-Business advertising (B2B) and Niche Marketing with a long purchase cycle (Niche-L).Today we talk about Niche Marketing with a short purchase cycle (Niche-S) and Business-to-Consumer advertising (B2C).Let's talk first about (Niche-S):Niche Marketing with a Short purchase cycle will always be targeted to an affinity group. A Niche market is any self-selected group of insiders that has chosen to spend time, attention, and money on something that most people don't care about.Short-cycle Niche Marketing is mostly consumable products and services that are purchased on a regular basis by a self-selected group. Some examples of this would be bullets, fish hooks, tubes of oil paint, and those little cloth foot coverings worn by medical professionals in hospitals and air conditioning technicians in your home.Niche Marketing with a Short purchase cycle is similar to B2B advertising: Features. Benefits. Price.Now let's talk about Business-to-Consumer advertising with a Short purchase cycle. (B2C-S)Do you sell a small-ticket consumable product or service that a high percentage of the population will purchase regularly? You are selling Business-to-Consumer with a Short purchase cycle. Food, gasoline, and entertainment compose the majority of this category.If you own a grocery store, a restaurant, a convenience store, a gas station, a hardware store, or an “everything” store that competes with Amazon and Wal-Mart, all you need is a high-visibility location, legendary signage, and a staff that delivers a positive customer experience. That's it. That's your advertising.NOTE: If you want to drive immediate traffic, you will need(1.) an irresistible offer(2.) credible urgency(3.) high-frequency repetitionIf your ad doesn't drive traffic,(1.) your offer was weak(2.) your urgency was not credible, or(3.) you didn't pound the drums loud enoughNow let's talk about Business-to-Consumer advertising with a Long purchase cycle. (B2C-L)If you sell a big-ticket product or service that a lot of Americans will buy “someday,” but only a fraction of one percent of the public is looking for it “today,” then you are in a B2C category with a Long purchase cycle.This category requires patience, commitment, and mass media: primarily broadcast radio, broadcast television, or billboards.You can use short-term-impact Transactional ads or long-term brand-building Relational ads.The objective of a Transactional ad is to make the sale. You can measure the Return-On-Ad-Spend (ROAS) of short-term-impact Transactional ads because they offer no long-term benefits.The objective of a long-term Relational ad is to create connection, relationship, and trust in your brand. Relational ads cannot be measured with ROAS because there is no moment when the benefits of relationship strengthening have been exhausted.Business people are instinctively attracted to Transactional ads because Transactional ads are more easily measured. This feels good in the short term, but in the long term it leads to frustration as you ask, “Why aren't we growing like we should?”Now let's talk about Business-to-Consumer advertising with a Mixed purchase cycle....
A bomb planted at the courts, sovereign citizens and the deadly threat of ice are just some of the cases David Heilpern witnessed first hand as a country magistrate. He’s seen it all. But the cases that haunted with him most were those of child sexual abuse. David tells Gary Jubelin about the case that he’ll never forget. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.
In this episode of Run the Numbers, CJ Gustafson sits down with Colin Gardiner, General Partner at Yonder VC and former Chief Revenue and Product Officer at Outdoorsy, to unpack what really drives successful marketplace businesses. Colin shares lessons from scaling a peer-to-peer RV platform, where the biggest unlock came not from casual users but from power hosts optimizing utilization and yield through the SaaS tools they built. He introduces his “Marketplace Plus” investing framework—showing how layering SaaS and professional tools can transform a platform into an operating system—and where founders risk overreaching by taking on inventory or managing supply too tightly. The conversation dives deep into monetization, pricing psychology, take rates, and the fine balance between product-market fit and margin obsession, before zooming out to explore how AI and the decline of SEO are reshaping marketplace discovery.—LINKS:Colin on LinkedIn: https://www.linkedin.com/in/colingardiner/Company: https://www.yonder.vc/CJ on X (@cjgustafson222): https://x.com/cjgustafson222Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:996 Culture, Exploding AI Bills & SaaS Chaoshttps://youtu.be/qhrxDL0gsRo“Keep the Take Rate Low” - Turo's Chuck Fisher on Scaling a Successful Peer-to-peerhttps://youtu.be/LKH8o1MjnZoThe Art of Stacking S-Curves: Olo's Winning Vertical SaaS Strategy with CFO Peter Benevideshttps://youtu.be/1X2VoYogj44—TIMESTAMPS:00:00:00 Intro and Guest Overview00:02:57 Sponsors – RightRev, Tipalti, and Aleph00:07:13 Outdoorsy and the RV Market00:10:33 Balancing Supply and Demand00:13:05 Marketplace Plus Model00:16:59 Sponsors – Fidelity Private Shares, Metronome, and Mercury00:21:45 Professionalizing Marketplaces00:24:10 Building Software, Insurance, and Financing Layers00:28:07 Avoiding Fully Managed Models00:32:34 Take Rates and Pricing Strategy00:35:00 Monetizing Both Sides00:37:06 Advertising and Marketplace Scale00:39:48 Marketplaces Meet Social Platforms00:42:36 AI and Marketplace Distribution00:45:54 AI Agents and Matchmaking00:47:03 When AI Becomes the Supply00:49:09 Negative Gross Margins and Scale00:53:04 Picking a Side – Supply or Demand00:54:35 Branding, Utilization, and Growth00:55:42 Closing and Credits—SPONSORS:RightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comMercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.com—#RunTheNumbersPodcast #MarketplaceStrategy #AIPoweredBusiness #SaaSModel #StartupFinance This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com
An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality.
We have reached half a (MIL)estone so let's give it a half assed effort!In Episode #500 of 'Meanderings', Juan & I discuss: six years of podcasting, the origin story of why we originally started, stats and highlights across YouTube and audio, mishaps (spiders, dead mics, random street cameos), how our focus on value has changed over the years, community shout-outs (thanks for the surprise cake, Mum!), the lessons learned from interviews and long-form chats and why we've kept ads out of the show, what “doubling down” means for us, clearer topic lanes across our channels (tech, AI, books, art, fitness) and staying open, decentralised and listener-supported while the tech and monetisation landscape evolves. Huge thanks to Cole McCormick for the support, absolute legend!Stan Link: https://stan.store/meremortalsTimeline:(00:00:00) Intro(00:01:01) Origins in 2019 & splitting channels(00:03:59) Going live & cake(00:05:02) Stats time: YouTube vs podcast numbers and history(00:10:02) Throwback: Mere Mortals challenges and early experiments(00:14:40) Shifting away from chasing numbers & Value(00:19:13) Format choices: long form, low edits and creator trade‑offs(00:23:20) Personal archives: NFT's & Old Clips(00:29:38) Audience vs creator value & peak effort era(00:35:12) Guest pitches and curation(00:36:57) Boostagram Lounge(00:40:22) Support models ahead: value for value, subscriptions and tech shifts(00:43:53) Advertising, AI & Governments(00:49:19) Doubling down: personal life over production(00:51:43) Segmenting interests: tech, AI, art, books, and fitness channels(00:56:19) Concrete plans: more conversations and remote interviews(01:00:19) Confidence to reach out: lining up future guests(01:03:50) Skills to build: live speaking and community events(01:08:50) Travel networks vs local communities: effort vs payoff(01:10:54) Sign‑off: six years in, 20k unique listeners and thanks Connect with Mere Mortals:Website: https://www.meremortalspodcasts.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Boostagram: https://www.meremortalspodcasts.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast
David Heilpern was a cannabis smoking, yoga loving lawyer who wanted to change the world. As a country magistrate, he’s held a vomit bag for a prisoner, watched one young man go to prison just to spend time with family and saw others he convicted die behind bars. David joins Gary Jubelin to share what it’s really like behind the bench, and how he became known as the “f**k” magistrate. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.
Xenia Wachira reveals that employer branding as a key strategy (how a company is perceived as a workplace) for attracting talent, which is a significant shift from the past.Many job seekers, even after being hired, cannot keep their jobs due to a lack of basic soft skills, despite having the right qualifications.Follow up with him on LinkedIn in her name and check out Brighter Monday too.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 23.04.25#CareerDevelopment #SoftSkills #DigitalRecruitment #WomenAtWork #Entrepreneurship
This episode is presented by Create A Video – In an interview on WBT's Breaking with Brett Jensen show this week, Mecklenburg County Sheriff Garry "Not My Fault" McFadden referred to his "good friend" Kristie Puckett - who was fired from her job at the ACLU over vile and threatening tweets targeting me in 2023. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – Despite a tenure of scandal and controversy, Mecklenburg Sheriff Garry "Not My Fault" McFadden says he will run for a third term in 2026. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – Recent events - and the Tuesday election - have proven the Democrat Party has no natural immunity to the radical assassination culture that has percolated for years. Plus, pre-gaming with Brett Winterble! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
“If we command our wealth, we shall be rich and free. If our wealth commands us, we are poor indeed.” - Edmund BurkeIt's a familiar thought: If I just had a little more money, life would be better. We've all been there—believing that one more raise, one more purchase, one more upgrade will finally bring contentment. But as many have discovered, that thought rarely delivers what it promises.The question “Can money buy happiness?” isn't new, and neither is the answer. From philosophers to billionaires to biblical writers, the conclusion is the same: wealth can make life comfortable, but it cannot make life complete.Why Money Can't Deliver What It PromisesWe don't know how much Edmund Burke studied Scripture, but his words echo a timeless truth. Paul warned Timothy, “For the love of money is a root of all kinds of evils” (1 Timothy 6:10). When we expect money to solve our problems or satisfy our hearts, disappointment always follows.Financial author Ron Blue explores this in his book, Generous Living: Finding Contentment Through Giving, pointing out a deep disconnect between what we believe and how we behave. Most of us would agree that “money can't buy happiness,” yet nearly every message in our culture insists that it can. The world doesn't just tempt us to spend more—it trains us to depend on more.Advertising drives this message home. Every commercial suggests that joy is only one purchase away. The right car, the latest phone, the perfect vacation—each one whispers that happiness is for sale. But when our hearts attach to things that fade, anxiety soon takes root. Instead of owning our possessions, our possessions begin to own us.John D. Rockefeller, worth billions in today's dollars, once admitted, “I have made many millions, but they have brought me no happiness.” Henry Ford echoed the same sentiment: “I was happier when I was doing a mechanic's job.” And long before them, King Solomon—the wealthiest man of his day—wrote, “He who loves money will not be satisfied with money; this also is vanity” (Ecclesiastes 5:10).Three men, three eras, one truth: money can't satisfy the soul.Two Myths About WealthRon Blue identifies two common lies about money:More money brings more freedom and satisfaction. In reality, more money brings more complexity. As Ron Blue also notes in his book, “Since there are always unlimited ways to spend limited dollars, it doesn't matter whether you make $20,000 or $200,000—you will always have choices to make.” With greater wealth comes greater responsibility and potential stress.More money removes fear and worry. The opposite is often true. The more we have, the more we have to lose. Market downturns and unexpected crises reveal that our sense of security is fragile when it's built on wealth.In those moments, God invites us to a deeper trust—not in our accounts or assets, but in His character. His provision is measured not by our portfolios but by His promises.So how do we break free from financial fear? It begins with a shift in perspective: realizing it's not your money. You're a steward, not an owner. Everything you have belongs to God.Philippians 4:19 assures us, “And my God will supply every need of yours according to his riches in glory in Christ Jesus.” God promises provision, not luxury. He gives enough for His purpose in your life, not necessarily for every preference.Our role is faithfulness—to manage His resources wisely, give generously, and hold loosely what He entrusts to us. Enjoy His gifts, but never expect them to give you peace or identity. Those belong to God alone.Finding Joy That LastsPsalm 37:3–5 gives us the pathway to contentment: “Trust in the Lord, and do good… Delight yourself in the Lord, and he will give you the desires of your heart.”When we delight in God, He reshapes our desires. We stop chasing what fades and start finding joy in what lasts. True wealth isn't measured by net worth but by contentment.So, can money buy happiness? Not the kind that endures. It can buy comfort and convenience—but not peace, purpose, or joy. Those come only from trusting the One who provides.When your hope rests in Christ and not your paycheck, you'll experience what Edmund Burke described centuries ago: true freedom that never fades.On Today's Program, Rob Answers Listener Questions:I'm 30 and trying to be proactive about my financial future. Should I consider getting long-term care insurance this early, or wait until later in life? And would adding annuities make sense at my age?I'm a veteran with a VA loan at 6.75%, and I keep getting offers to refinance through a VA IRRRL. I've only been in my home for about a year, but as a single mom, lowering my payment would really help. Should I go ahead and refinance now, or wait?My employer offers both a traditional 401(k) and a Roth option. If I switch to contributing to the Roth, will my employer match still go there, and would it also be tax-free when I withdraw it?I recently replaced my old truck with a 2023 model, and the seller is offering an extended warranty for $4,000. It sounds comprehensive, but I've read many negative reviews about these plans. Are extended warranties on vehicles generally worth it?Resources Mentioned:Faithful Steward: FaithFi's New Quarterly Magazine (Become a FaithFi Partner)Generous Living: Finding Contentment Through Giving by Ron Blue with Jodie BerndtWisdom Over Wealth: 12 Lessons from Ecclesiastes on MoneyLook At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA)FaithFi App Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God's resources. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This episode is presented by Create A Video – The financial capital of planet earth will be led by a jihadi-adjacent, socialist-but-totally-not-a-Communist mayor, thanks to young, affluent, over-educated voters of New York City elected Zorhan Mamdani. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – Rob Henderson's piece on luxury beliefs as status symbols helps explain the rise of socialist Zohran Mamdani and his election as Mayor of New York City. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – The US Supreme Court heard oral arguments yesterday in a lawsuit over President Donald Trump's tariffs and whether he has the constitutional authority to unilaterally impose them. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
Mondelēz (maker of Oreo and Chips Ahoy) is investing over $40 million in a custom generative AI tool to slash marketing costs by 30-50% and create TV-ready ads for the 2027 Super Bowl. But is building proprietary AI technology the right move, or should CPG brands partner with specialized providers? Chris and Anne debate whether this massive investment will pay off or become a costly sunk cost trap as AI technology rapidly evolves. Anne shares insights from cutting-edge AI advertising demos that are already creating human-likenesses in commercials. Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. For the full episode head here: https://youtu.be/7d-eJ-WAhfw #mondelez #generativeAI #aimarketing #cpginnovation #accenture #marketingautomation #oreo #advertisingtechnology #aicommercials #retailtech
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer response to advertising behaves more like a phase transition than a smooth curve. They discuss saturation points, tipping points, and why some channels scale differently than others.Topics covered: [01:00] "Symmetry Scaling Laws and Phase Transitions in Consumer Advertising Response"[03:00] Three parameters: marketing effectiveness, response sensitivity, and behavioral sensitivity[04:00] Which parameter matters most for TV?[05:00] Testing against traditional models[06:00] Network effects and audience clustering To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Marín, J. (2024). Symmetries, scaling laws and phase transitions in consumer advertising response [Preprint]. arXiv. https://doi.org/10.48550/arXiv.2404.02175 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Tim Chermak, founder/CEO of Platform Marketing, shares why he believes advertising is so important. Recorded live at the LevelUp Conference.
Does getting mad make you bad? Absolutely not. A lot of folks grew up being told to bottle up their feelings and that carries long term consequences. The cycle breakers are trying to uncork their own bottles while helping their kids avoid the bottling thing altogether. We're like really messed up genies. Only we can't grant wishes. On this episode of childproof we talk about when we can feel all those big, hard, heavy feelings and when we can suppress them (and how to safely do that without becoming exactly like our parents.) We want to hear from you! Email us: childproofmail@gmail.com Vote for our new logo! Get your holiday Bones coffee! https://www.bonescoffee.com/CHILDPROOF Preorder Gwenna's new book: Thinky Thoughts: All Grown Up & Still Just As Confused Be sure to check out our other podcasts: Founded Bibliophage This is an Airwave Media podcast. To advertise on this podcast please email Advertising@airwavemedia.com
This week on our Live Show we discussed The Dangers of Gambling Advertising Join my PodFather Podcast Coaching Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Donations https://www.awakeningpodcast.org/support/ #awakening #gambling #gamblingawareness About my Co-Host:Arnold Beekes Innovator, certified coach & trainer and generalist. First 20 years in technology and organizational leadership, then 20 years in psychology and personal leadership (all are crucial for innovation). Join his Brain Fitness SKOOL Grouphttps://www.skool.com/brainfitness/about What we Discussed: 00:00 What the Show is about today 01:07 When I noticed the gambling adverts increased02:40 More than half of the Premiership Teams have gambling on Tops03:50 The Children are Advertising the Gambling Companies04:30 Seeing somones life destroyed because of Gambling05:40 The Romanian Teams have a betting Sponsor07:10 The Cost of Living is going up and Gambling is a solution for some09:05 The Lottery is also Gambling10:05 Lottery is Run by the Government and do you Trust them?10:30 Crypto is also Gambling for a lot of users11:30 The Rich Football Stars Should Not Promote Gambling Companies12:45 Mr Beast Promotes Gambling and has lot of Children following him14:00 The Fraud Connected with Players and Referees16:35 Robert Lewandowski promoting Gambling18:10 The increase in Betting Shops18:50 Lots of job losses20:50 The Trickery of allowing you to Trade with fake money21:55 The UK Premier Teams with Gambling Sponsors22:25 Drinkaware and Gamble Aware are a joke24:00 Parents must take Responsibility25:00 The House Wins and you Don't26:04 The Brain Fitness SKOOL Group Substack Subscriptionhttps://substack.com/@podfatherroy How to Contact Arnold Beekes: https://braingym.fitness/ https://www.linkedin.com/in/arnoldbeekes/ Donations https://www.awakeningpodcast.org/support/ https://www.podpage.com/speaking-podcast/support/ All about Roy / Brain Gym & Virtual Assistants athttps://roycoughlan.com/
This episode is presented by Create A Video – Yesterday's election results prove the Queen City is now completely captured by the Democrat machine. There is no going back. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – The message has been delivered loud and clear: Republicans are no longer permitted to participate in the local governance of Charlotte-Mecklenburg. You will have no representative to advocate for your positions. Maybe conservatives will finally hear it after years of hearing it. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
This episode is presented by Create A Video – The Queen City continues its trajectory to near-total Democrat control, as voters return every incumbent Democrat to office and oust two of the only competitive Republicans. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.
*Advertising heard during this program is not personally endorsed by the host or producers unless otherwise stated. Ads are dynamically inserted and selected by our distribution partners. To learn more about how ads are chosen or to manage your ad preferences, visit podcastchoices.com/adchoices. To listen to this Euphomet program ad-free visit the Society of The Strange. Nite Drift is an independent production — a place where stories of the strange find their signal in the dark. The following episode of Nite Drift may explore themes or ideas some listeners could find unsettling. Listener discretion is advised. In this episode of Night Drift, Jim Perry hosts two captivating guests. First, Peyton McCarty Simas delves into her book, "All of Them Witches: Fear, Feminism, and the American Witch Film," exploring the intersection of horror, feminism, and cultural narratives. [ Enjoy this show ad-free by joining the Society of The Strange ] The conversation then shifts to Sheer Zed, who recounts his first mythic journey to Thailand. He shares his experiences participating in Thai magical rituals, highlighting the profound impact of these practices on his life. Sheer describes the Takrut belt, an occult object he calls 'spiritual Kevlar,' and discusses the transformative power of Thai magic. Works mentioned: Thai Tattoo Magick: The Initiatory Practices of the Thai Buddhist Magicians By Sheer Zed That Very Witch: Fear, Feminism, and the American Witch Film By Payton McCarty-Simas ******* Read this too: High Strangeness: Book One: 1967 Issue Occult America: White House Seances, Ouija Circles, Masons, and the Secret Mystic History of OurNation By Mitch Horowitz ******* Nite Drift is an Euphomet production for And,If Studios Hosted by Jim Perry Produced by Jim Perry, Kyle Gilmer, and Jon McEdward Edit, Original Music, and Sound Design by Jon McEdward Visualizer by Jack Dillaplain Cover Art by Jake Beautle Ad Network Director is Chelsey Weber Smith for And,If Studios Guest Booking by Michelle Freed Share your experience with Euphomet Euphomet Contact Form The Signal Hotline Support Euphomet Join Society of The Strange Subscribe on Spotify or iTunes Follow @euphomet and #euphomet Transmissions received at jim@euphomet.com Learn more about your ad choices. Visit megaphone.fm/adchoices