Podcasts about Advertising

Form of communication for marketing, typically paid for

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    Words & Numbers
    Episode 487: Is It The Economy, Stupid?

    Words & Numbers

    Play Episode Listen Later Jan 8, 2026 72:47


    In this episode, we reflect on a rare missed recording and share a series of listener stories that raise broader questions about compassion, responsibility, and civic duty. We examine claims surrounding illegal orders in the military and the role of oaths and institutional accountability before turning to the “foolishness of the week,” including the internet's ability to amplify extremism and reward outrage. We then shift to why Americans consistently believe the economy is doing worse than the data suggests, exploring consumer sentiment, inflation, wages, housing costs, and the lingering psychological effects of pandemic-era stimulus. We close by discussing housing as both shelter and investment, the realities of rent and mortgage affordability, student loan debt, rising expectations, and why economic anxiety persists even in periods of growth. 00:00 Introduction and Overview 00:31 Missing an Episode for the First Time 02:28 Listener Gift and Firefighter Calendar Story 03:52 A Belated Christmas Story of Compassion 07:13 Mark Kelly, Illegal Orders, and Military Oaths 12:40 Foolishness of the Week: Nazi Dating Sites 15:08 The “Village Idiot” Theory and the Internet 18:07 Why Americans Think the Economy Is Terrible 22:08 Consumer Sentiment vs. Economic Data 24:37 Inflation, Wages, and Why It Still Feels Worse 29:27 COVID Stimulus Effects and Income Perception 33:30 Housing Costs, Rent, and Homeownership Myths 37:10 Mortgage Rates, Rent Increases, and Risk 41:04 Housing as Shelter vs. Housing as Investment 45:29 Why People Still Can't Afford Homes 48:33 Social Media, Expectations, and Lifestyle Inflation 51:02 Student Loan Debt and the Real Affordability Crisis 55:14 College Costs, Tradeoffs, and Financial Reality 57:44 Expectations, Advertising, and Economic Anxiety 01:00:40 Why Consumer Sentiment May Never Fully Recover Learn more about your ad choices. Visit podcastchoices.com/adchoices

    The Marketing Architects
    Nerd Alert: What Drives Brand Recall?

    The Marketing Architects

    Play Episode Listen Later Jan 8, 2026 8:05


    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand presence and timing shape viewer memory. They reveal why showing your brand early and often for at least two-thirds of the ad is critical for recognition.Topics covered:   [01:00] "Brand Recognition in Television Advertising: The Influence of Brand Presence and Brand Introduction"[02:00] How brand presence affects recall[03:00] The cost of delayed brand introduction[04:00] The two-thirds rule for optimal recognition[05:00] Building memory structures through creative[06:00] Why storytelling techniques can backfire  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Gerber, C., Terblanche-Smit, M., & Crommelin, T. (2014). Brand recognition in television advertising: The influence of brand presence and brand introduction.Acta Commercii, 14(1), 1–9. https://doi.org/10.4102/ac.v14i1.223  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    The Pete Kaliner Show
    NC Governor targets fellow Dem in primary (01-07-2026--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 7, 2026 36:24


    This episode is presented by Create A Video – North Carolina Governor Josh Stein claims he's endorsing a primary opponent against a fellow Democrat because of her comments during a floor speech six months ago. I'm not buying it. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Sheriff refuses to comment on effort to oust him... but calls it lies and smears (01-07-2026--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 7, 2026 38:21


    This episode is presented by Create A Video – Mecklenburg County Sheriff Garry "Not My Fault" McFadden said he would not comment on the state investigation into whether he should be removed from office... but then claimed it was a "smear campaign" before the March primary and the complaint from four former employees and a sitting state lawmaker was "filled with lies." Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    The obstacle to reopening a Charlotte juvenile jail is our sheriff (01-07-2026--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 7, 2026 33:14


    This episode is presented by Create A Video – In a public forum last night with a state official, it became obvious that the obstacle to reopening "Jail North" for juveniles is our corrupt sheriff Garry "Not My Fault" McFadden. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    Leading Saints Podcast
    Start Now to Celebrate Easter Season | An Interview with Lani Hilton

    Leading Saints Podcast

    Play Episode Listen Later Jan 6, 2026 71:07


    Lani Hilton is a dedicated enthusiast of the Easter Season. She has lived a Christ-centered Easter season with her family for 20 years and has been teaching about it in settings like BYU Education Week and firesides since 2015. She published a book called Celebrate Sunday and has written articles for the Liahona and LDS living. Along with her husband, John, she is the proud parent of six children, four currently at Brigham Young University. Lani finds great joy in the simplicity and beauty of the gospel of Jesus Christ. Watch the video and share your thoughts in the Zion Lab community Links lanihilton.com/easter A Christ-Centered Easter: Day-By-Day Activities to Celebrate Easter Week Easter-themed resources from Deseret Book Connecting Others to Jesus Through the Cross at Calvary | An Interview with John Hilton III Transcript available with the video in the Zion Lab community Highlights Lani Hilton talks about the importance of making Easter a season rather than just a single day of celebration. Lani shares her journey of creating meaningful Easter traditions and how she has implemented these ideas at both home and community levels, particularly focusing on Palm Sunday. 00:04:04 – Lonnie’s Journey to Celebrating Easter 00:05:24 – Simplifying Traditions as a Busy Mom 00:06:08 – Church’s Focus on Easter as a Season 00:06:40 – Elder Stevenson’s Call for a Christ-Centered Easter 00:09:51 – Expanding the Easter Celebration Timeline 00:10:57 – Encouragement to Start Early with Planning 00:12:44 – Involving Youth in Easter Activities 00:13:57 – Lonnie’s Experience with Stake Activities 00:15:41 – The Importance of Creating Meaningful Experiences 00:17:16 – Organizing a Palm Sunday Celebration 00:20:24 – Keeping the Celebration Engaging and Short 00:22:07 – Community Involvement and Outreach 00:25:06 – The Joy of Praising the Savior 00:27:16 – The Impact of a Large Gathering 00:29:03 – Advertising the Palm Sunday Event 00:31:01 – Encouraging Family Participation 00:32:24 – Resources for Planning Easter Activities 00:35:35 – Reflection on the Success of the Event 00:39:15 – Looking Ahead to Future Celebrations Key Insights Easter as a Season: Lani emphasizes the need to extend the celebration of Easter beyond just Easter Sunday, suggesting that it can encompass a period of reflection and worship leading up to and following the holiday. Inspiration from Church Leaders: Elder Stevenson's talks have encouraged members to recognize Palm Sunday and the Easter season more thoughtfully, prompting a shift in how Latter-day Saints approach these celebrations. Community Involvement: Lani highlights the importance of involving the entire community in Easter celebrations, suggesting that events should be inclusive and accessible to all, not just church members. Simple Traditions: She advocates for simple, Christ-centered traditions that can be easily integrated into family life, making it possible for busy families to participate without feeling overwhelmed. Worshipful Experiences: The focus should be on creating worshipful experiences that allow participants to praise and adore Jesus Christ, fostering a deeper connection to the Savior during this holy time. Leadership Applications Planning Ahead: Leaders should begin discussions about Easter celebrations in January to allow ample time for planning and community involvement, ensuring that activities are well-organized and meaningful. Encouraging Participation: Leaders can facilitate events that invite participation from all ages, such as a Palm Sunday celebration, which can help foster a sense of community and shared worship. Flexibility in Activities: Leaders are encouraged to adapt ideas and resources to fit their local context, recognizing that not every ward or stake will have the same capabilities or traditions, but all can create impactful experiences centered on Christ. The award-winning Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints’ mission to help Latter-day Saints be better prepared to lead. Find Leadership Tools, Courses, and Community for Latter-day Saint leaders in the Zion Lab community. Learn more and listen to any of the past episodes for free at LeadingSaints.org. Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Reyna and Elena Aburto, Liz Wiseman, Stephen M. R. Covey, Benjamin Hardy, Elder Alvin F. Meredith III, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Bonnie Oscarson, Dennis B. Neuenschwander, Kirby Heyborne, Taysom Hill, Coaches Jennifer Rockwood and Brandon Doman, Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, Ganel-Lyn Condie, Michael Goodman, Wendy Ulrich, Richard Ostler, and many more in over 800 episodes. Discover podcasts, articles, virtual conferences, and live events related to callings such as the bishopric, Relief Society, elders quorum, Primary, youth leadership, stake leadership, ward mission, ward council, young adults, ministering, and teaching.

    The Pete Kaliner Show
    There's a word for Charlotte's Sheriff: "Corrupt" (01-06-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 6, 2026 38:19


    This episode is presented by Create A Video – The Mecklenburg District Attorney is requesting the NC State Board of Investigations launch a probe into scores of allegations against Sheriff Garry "Not My Fault" McFadden for corruption, bribery, and mal-adminstration. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Economic inequality, UBI failure, and starting 2026 healthier (01-06-2026--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 6, 2026 37:27


    This episode is presented by Create A Video – New studies lay waste to the idea that income inequality drives negative mental health, as well as the universal basic income positively impacting debt and net worth. Plus, Dr. Ashley Lucas joins me to discuss how to start the new year in the best position to achieve your resolutions. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Predictions for NC's 2026 elections (01-06-2026--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 6, 2026 39:31


    This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joins me to go over some of his political predictions for the 2026 election cycle (which is already underway). Plus, street vendors and a communist in charge of seizing private rental units in NYC. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    Visibility Era
    Advertising and PR Are Not the Same (Here's Why) | Ep133

    Visibility Era

    Play Episode Listen Later Jan 6, 2026 10:44


    PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand.In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works.You'll learn: ✨ The difference between paid media (advertising) and earned media (PR)

    Pods Like Us
    The Future of Podcasting is Here: Sam Sethi on Podcasting 2.0, Micropayments & Why Downloads Don't Matter

    Pods Like Us

    Play Episode Listen Later Jan 6, 2026 61:57


    Episode Description - Join host Marv for an in-depth conversation with Sam Sethi, entrepreneur, former tech journalist, and co-creator of True Fans. Discover the evolution of podcasting technology, the future of RSS feeds, and how blockchain-based micropayments could revolutionize creator monetization. Sam shares insights from his 30+ year journey through tech giants like Microsoft, Netscape, and BBC, and explains why podcasting 2.0 might be the industry's biggest shift since iTunes.  Key Topics Covered - Podcasting 2.0 & The New Namespace Sam explains the revolutionary metadata tags transforming podcast discovery and functionality, from person tags and chapters to location-based podcast mapping. Learn how open-source collaboration is challenging Big Tech's dominance.  The Future of Podcast Monetization Discover programmable money and value-for-value models that could replace traditional advertising. Sam reveals how listeners can earn micropayments for their attention while giving creators direct revenue streams. Streaming vs. Downloads: The Coming Shift Why the podcast industry's obsession with download numbers is outdated, and how first-party listen time data will revolutionize advertising effectiveness and creator insights.  AI in Podcasting: Hype vs. Reality Sam's take on "assisted intelligence" - where AI transcripts and automated chapters add value, and where synthetic voices fall short of authentic creator-listener relationships.  Timestamps - [00:00] Introduction and Sam's tech journalism background [02:00] From army officer to Microsoft: Sam's unconventional career path [04:00] The early days of blogging and TechCrunch Europe [05:00] COVID pivot: Building a radio station and discovering podcasting [06:00] Launching Pod News Weekly Review with James Cridland [07:00] Getting involved with Podcasting 2.0 and building True Fans [08:00] Apple finally adopts transcripts and chapters - validation for the namespace [10:00] Location tags and the future of podcast discovery [12:00] Why Sam loves technology over advertising metrics [14:00] The Spotify-Netflix deal and protecting niche podcasting [15:00] Advertising as "Emperor's new clothes" - the measurement problem [17:00] Revolutionary concept: Paying listeners to watch ads with programmable money [20:00] Value-for-value and streaming micropayments explained [22:00] Co-listening feature and building podcast communities [26:00] The Pod News Weekly dynamic: British humor and rapport [28:00] Moving from downloads to streaming: The next five years [30:00] Why listen time percentage matters more than raw numbers [33:00] The death of the download model and rise of streaming data [36:00] BBC Sounds international availability debate [40:00] The Panorama editing scandal and BBC's reputation [42:00] What makes a great podcast: Content, chemistry, and audio quality [45:00] Parasocial relationships and podcast magic [46:00] Claire Waite Brown's "Podcasting 2.0 in Practice" - essential listening [47:00] Concerns about declining podcasting 2.0 content creators [51:00] Sam's podcast listening habits: Politics, sports, and intelligent conversation [53:00] AI as "assisted intelligence" not artificial intelligence [54:00] AI voices vs. authentic creator relationships [56:00] Different AI podcast models: Editorial control vs. content farms [58:00] How to connect with Sam and True Fans  Key Quotes - "I think micropayments and wallets might take a little longer, but I can see in 2026  that catching on as well... the merit of what the technology provides and why people want it stands out very well."  "The joy and the promise of podcasting is about the long tail, about the niche of  podcasting... somebody who's got a niche podcast about fishing or knitting or  whatever, can still have an audience."  "I think advertising is the Emperor's new clothes. I think it's a scam... Who heard my ad? Oh, we can't tell you. How long did they listen to my ad? I don't know."  "The download isn't irrelevant, but actual listen time is a real metric. And so I think  in 2026, 2027, you'll see more and more people tell you what their listen time is not their download numbers."  Resources Mentioned - People & Podcasts  ● James Cridland - Pod News Weekly Review co-host  ● Adam Curry - Podcasting pioneer, Podcasting 2.0 namespace creator  ● Dave Jones - Podcasting 2.0 co-creator  ● Claire Waite - "Podcasting 2.0 in Practice" podcast  ● Elsie Escobar - Former host of The Feed  ● Kara Swisher - Pivot podcast  ● Emily Maitlis - The News Agents, The Rest is Politics Platforms & Tools  ● True Fans - Sam's podcasting app and hosting platform  ● Fountain - Podcasting 2.0 app  ● Pod Verse - Podcasting 2.0 app  ● Buzzsprout - Podcast hosting with AI features  ● Zencaster - Recording platform  ● 11 Labs - AI voice generation  ● Wonder Craft - AI audio production Companies & Technologies  ● Podcasting 2.0 namespace  ● Value-for-value model  ● Booster Gram Ball  ● Lightning Network micropayments  ● BBC Sounds   Articles & Concepts - ● Kevin Kelly's "1,000 True Fans" essay  ● Micro formats and micro data  ● Premium RSS feeds  ● Value time splits (wallet switching)  ● Timed links in transcripts   Connect with Sam Sethi - ● Email: sam@truefans.fm  ● LinkedIn: Sam Sethi  ● Listen: Pod News Weekly Review  ● Listen: Creators from True Fans  ● Platform: truefans.fm  ● Mastodon: Active  SEO Keywords -  podcasting 2.0, podcast monetization, RSS feeds, micropayments, value for value podcasting, podcast analytics, listen time metrics, streaming podcasts, podcast advertising, AI in podcasting, podcast transcripts, podcast chapters, True Fans app, podcasting namespace, blockchain podcasting, creator economy, independent podcasters, podcast technology, podcast discovery, niche podcasting  About the Guest - Sam Sethi is a tech entrepreneur and former journalist with over 30 years of industry experience. He's worked with Microsoft, Netscape, BBC, and TechCrunch, and currently serves as co-creator of True Fans and co-host of Pod News Weekly Review. Sam is deeply involved in the Podcasting 2.0 movement, developing innovative solutions for podcast monetization and listener engagement through blockchain-based micropayments and enhanced RSS metadata.  For more episodes of Pods Like Us, visit themarzone.org or find us on your favorite podcast platform. Support the show on Patreon.

    AdTechGod Pod
    Ep. 115 Al Kallel, Founder and CEO of Nativeads.AI, on the Future of Native Advertising in the AI Era

    AdTechGod Pod

    Play Episode Listen Later Jan 6, 2026 21:42


    In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses the challenges of maintaining quality in AI-generated content and navigating privacy changes in the advertising landscape. He also highlights future trends in advertising and the potential of agentic commerce. Takeaways Al Kallel has over 20 years of experience in advertising technology. The consumer experience in advertising has shifted significantly with the rise of mobile and streaming. AI presents opportunities for creating native advertising experiences without compromising brand integrity. Quality control is crucial when using AI for content generation. Personalization in advertising requires deep collaboration between brands and publishers. The advertising landscape is evolving with increasing privacy concerns and the decline of cookies. Future advertising strategies must embrace agentic experiences to engage consumers effectively. AI can help scale personalized advertising solutions for better engagement. The shift to agentic commerce will vary across different product categories. 2026 and 2027 will see rapid advancements in advertising technology and consumer behavior. Chapter 00:00 Introduction to Ad Tech and Al Kallel's Background 02:32 Evolution of Consumer Experiences in Advertising 05:13 The Role of AI in Advertising 07:45 Quality Control in AI-Generated Content 10:10 Personalization and Data Collaboration in Advertising 12:53 Navigating Privacy Changes in Advertising 15:31 Future Trends in Advertising and Consumer Behavior 17:42 Agentic Commerce and Its Viability Learn more about your ad choices. Visit megaphone.fm/adchoices

    Making Money Personal
    Identity Protection Tips for the New Year - Money Tip Tuesday

    Making Money Personal

    Play Episode Listen Later Jan 6, 2026 4:16


    Though the Holiday season has just wound down and we've celebrated the arrival of a new year, this time of year is still peak season for cybercriminals and identity thieves.  Links: Explore sites Charity Navigator and Give.org to find trusted charity organizations Learn more about the benefits of a Better Checking account Check out TCU University for financial education tips and resources! Follow us on Facebook, Instagram and Twitter! Learn more about Triangle Credit Union Transcript: Welcome to Money Tip Tuesday from the Making Money Personal podcast.   With online shopping, traveling, and increased sharing of personal information, the risk of identity theft can rise dramatically this time of year. Follow these tips to help keep your identity safe and, in turn, keep this season, and your new year, stress-free.  Safeguard Your Personal information Whether you're still shopping in-store or online or traveling to visit friends and family, limit the information that you share. Avoid oversharing and only provide the details necessary for a purchase or transaction. Shred any sensitive documents, since discarded holiday offers, receipts, and financial statements can be goldmines for thieves. Finally, stay vigilant of potential phishing scams. Ignore unsolicited emails or messages asking for personal details for payment information.  Strengthen Your Digital Security Cybercriminals ramp up their activities before and after the holidays. Keep your accounts secure and help protect your personal information by enhancing the security of your accounts and your devices. You can stay secure by keeping software up to date. Regular updates help patch vulnerabilities in your devices and the applications that you use. Additionally, when you enable Multi-Factor Authentication (MFA) you can significantly reduce the risk of unauthorized access to your account by validating your identity through more than one authentication method. And remember to use strong, unique passwords for each of your accounts.   Watch Out for Charity Scams While the season inspires generosity, it's also exploited by scammers. Before you donate, take time to verify the charity's legitimacy. Trusted sites like Charity Navigator and Give.org can help you identify and evaluate charity ratings and donor resources. Avoid donating through email or social media links and go directly to the charity's official website.  Secure Your Mail and Travel Plans During this time of year, your mail and travel habits can expose you to risks. Hold your mail if you are traveling or ask a trusted neighbor to collect it. Beware of package theft, too. If you are unavailable to bring deliveries inside right away, consider using secure delivery options or pick-up lockers to keep your parcels safe. Additionally, if you're traveling in the near future, be mindful about what you share. Advertising your absence or accidentally revealing sensitive data in photos, such as full name and date of birth, could increase your risk of identity theft and fraud.  At Triangle Credit Union, your security is our top priority. By following these tips now and throughout the year, you can significantly reduce the risk of becoming a victim of identity theft. Stay vigilant and proactive in looking after your personal and financial information.   If you suspect identity theft for any reason, contact us - even if it's not related to your account at Triangle. If you have a Triangle Better Checking account, you have access to a professional, certified Identity Theft Recovery Advocate who can work with you one-on-one to identify and resolve identity theft or fraud and return your identity and your accounts to pre-event status.  If there are any other tips or topics you would like us to cover, let us know at tcupodcast@trianglecu.org. Like and follow our Making Money Personal FB and IG page and look for our sponsor, Triangle Credit Union on social media to share your thoughts.   Thanks for listening to today's Money Tip Tuesday and check out our other tips and episodes on the Making Money Personal podcast.   Have a great day! 

    Beer Branding Trends
    102 - Sub Brand Use Cases for your Brewery

    Beer Branding Trends

    Play Episode Listen Later Jan 6, 2026 14:39


    Points of discussion:1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]2. In-house with Rhinegeist3. On the perils of releasing a budget brand [BBT Newsletter]4. How we built the Cold Drinking Beer brand [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

    On Strategy
    How Archer uses exaggerated reality to draw attention to genuine ingredients

    On Strategy

    Play Episode Listen Later Jan 6, 2026 37:04


    We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick to Real" is the brand's platform. Its executions contrast exaggerated reality with moments of real. I talk with Archer Meat's Andrew Thomas. Thanks to Tracksuit for supporting our show.

    Mobile Dev Memo Podcast
    Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)

    Mobile Dev Memo Podcast

    Play Episode Listen Later Jan 6, 2026 35:30


    My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year.The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss:How GenAI is currently being used for ad production for CTV channels, and how it compares to socialWhether a higher quality bar is applied to GenAI-produced creative for CTV than for other channelsHow well-integrated with the specific CTV platforms GenAI creative production tools must beWhether specific aspects of CTV -- such as the opportunity for dynamic, in-stream product placements -- lend themselves to GenAI creativeThe most substantive barriers to entry for CTV for advertisersThe most pervasive misconception that advertisers have about CTVThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

    The 1% in Recovery    Successful Gamblers & Alcoholics Stopping Addiction
    Entrepreneurs on Fire Interview with JLD!! Gambling, Productivity and Gambling Advertising to Kids

    The 1% in Recovery Successful Gamblers & Alcoholics Stopping Addiction

    Play Episode Listen Later Jan 5, 2026 24:12 Transcription Available


    Text and Be HeardGambling doesn't just take your money; it steals your attention, your calm, and your time. We explore how the “it's just entertainment” narrative is crafted by an industry that plays the long game while your brain chases short-term highs. Our guest on the Entrepreneurs on Fire podcast with John Lee Dumas, is recovery educator Hugo, and he explains what actually happens neurologically during a bet, why even a $5 wager spikes anxiety, and how the rush mirrors stimulant patterns on brain maps. We look at why gambling feels “productive” compared to other vices, and how that illusion keeps people locked in and losing money.From slot machine payout math to sportsbook design, we unpack the mechanics that ensure that the house wins. Hugo connects the dots between flashy Vegas spectacles, live betting on your phone, and subtle marketing that targets younger audiences through colors, sounds, and constant odds talk during broadcasts. With State endorsements normalizing sports betting and fantasy leagues blurring lines, it's no accident teens and families are surrounded by wagering cues. The result is a drip-feed that trains the subconscious and erodes daily focus.We turn from diagnosis to solutions with clear, practical steps. Hugo outlines how to spot early warning signs—compulsive score checking, secrecy, emotional distance—and then lays out accessible recovery moves that rebuild healthy neurochemistry. Replace the artificial spike with free dopamine from small goals, serotonin from sun, gratitude or meditation, endorphins from movement, exercise or laughter, and oxytocin from hugs, petting dogs and real connection. Add structure with therapy, peer support, and environmental safeguards, and you'll feel productivity return as a side effect of a richer life. If the story you've heard is that gambling makes games more exciting, this conversation offers a better one: your presence, your relationships, and your health are the real win.If this resonates, subscribe, share with someone who needs it, and leave a quick review to help more listeners find the show. Ready to take a step? Download Hugo's Free Recovery Growth Scorecard at www.lifeiswonderful.love and start rebuilding today.Listen to Entrepreneurs On Fire podcast.  Support the showRecovery is Beautiful. Go Live Your Best Life!!Facebook Group - Recovery Freedom Circle | FacebookYour EQ is Your IQYouTube - Life Is Wonderful Hugo VRecovery Freedom CircleThe System That Understands Recovery, Builds Character and Helps People Have Better Relationships.A Life Changing Solution, Saves You Time, 18 weekswww.lifeiswonderful.love Instagram - Lifeiswonderful.LoveTikTok - Lifeiswonderful.LovePinterest - Lifeiswonderful.LoveX - LifeWonderLoveLinkedIn - Hugo Vrsalovic LinkedIn - The 1% in Recovery

    The Pete Kaliner Show
    AP Dillon on McFadden's removal and the murder of a Wake teacher (01-05-2026--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 5, 2026 40:45


    This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. We discussed the breaking news about Mecklenburg Sheriff Garry "Not My Fault" McFadden being targeted for removal from office. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Three commies going down to start 2026?! (01-05-2026--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 5, 2026 40:59


    This episode is presented by Create A Video – Venezuela's President was taken into custody by the USA to face narco-terrorism charges, Minnesota Gov. Tim Walz drops out of his re-election campaign, and a legal move to oust Mecklenburg County Sheriff Garry "Not My Fault" McFadden is filed in court! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    NC lawmaker files removal petition accusing sheriff of extortion and threats (01-05-2026--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 5, 2026 38:46


    This episode is presented by Create A Video – North Carolina Rep. Carla Cunningham (D-Mecklenburg) is one of five people to file a petition with the court seeking to remove Sheriff Garry "Not My Fault" McFadden for bribery, extortion, and maladministration in office. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    Viewpoints
    Too Much Plastic, Too Little (Actual) Recycling | Relearning How To Be Friends As An Adult

    Viewpoints

    Play Episode Listen Later Jan 5, 2026 27:02


    Too Much Plastic, Too Little (Actual) RecyclingHow often do you buy an item from the store that's packaged in a plastic container or wrapped in plastic? Daily decisions like these add up and are feeding into the global plastic crisis. Scientists estimate that there's anywhere between 9 to 16 million tons of plastic on the sea floor, polluting the environment, harming species and releasing harmful microplastics into every corner of the planet and into our bodies. Two experts on plastic join us this week to shed some light on the problem and how we can each make a difference by changing our consumption habits and demanding improved policies that crack down on single-use plastics.Relearning How To Be Friends As An AdultMaking friends as an adult is harder than it looks, with so many of us trying to juggle busy, demanding schedules, living in new places and dealing with a culture that discourages vulnerability. We unpack why so many people feel disconnected and how you can put yourself out there and foster new and genuine friendships.Viewpoints Explained: The Dessert Trend That Refuses To FadeOnce a sweet treat mainly found at grocery stores, this dessert has quietly moved into the mainstream, showing as stand-alone chains across the country. We look at why it's stuck around longer than past food fads.Culture Crash: Why We Can't Let Go Of The '90SA look at why the 1990s still loom so large in our collective memory and what our fixation on that decade reveals about the draw of nostalgia.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Watchdog on Wall Street
    Unmasking Wall Street: The Truth Behind the Lies

    Watchdog on Wall Street

    Play Episode Listen Later Jan 4, 2026 39:27 Transcription Available


     Chris Markowski, the Watchdog on Wall Street, discusses the pervasive issues within the financial industry, including the lack of media coverage on Wall Street fraud, the influence of advertising on public perception, and the challenges faced by smaller firms in a landscape dominated by 'too big to fail' institutions. He emphasizes the importance of integrity in financial advising and the need for a shift towards genuine client care and wealth building.

    The Pete Kaliner Show
    NYC's experiment in communism begins (01-02-2026--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 2, 2026 39:14


    This episode is presented by Create A Video – The jihadi-adjacent Democratic Socialist Zohran Mamdani began his term as New York City Mayor yesterday with a block party in the freezing cold where attendees had no access to bathrooms, food, or shelter. Which is a pretty accurate depiction of what life under Marxism looks like, actually. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    NC attack foiled: "He was planning for jihad." (01-02-2026--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 2, 2026 40:31


    This episode is presented by Create A Video – US Attorney Russ Ferguson announced an 18-year old man from Mint Hill, NC was arrested before he could carry out a planned massacre on New Year's Eve. Ferguson said Christian Sturdevant pledged loyalty to ISIS and planned to attack a grocery store and fast food restaurant in the town outside of Charlotte. Ferguson said he appeared to specifically target Jews, Christians, and LGBT people. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Nepo babies and champagne socialists (01-02-2026--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jan 2, 2026 38:24


    This episode is presented by Create A Video – The rise of "Democratic Socialists" is the same retread of old-school Marxists who enjoy a life of privilege and wealth while purporting to be working class insurgents. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    Sustainable Winegrowing with Vineyard Team
    295: Wine Law Essentials: Contracts, TTB, Social Media & More

    Sustainable Winegrowing with Vineyard Team

    Play Episode Listen Later Jan 1, 2026 40:08


    Legal oversights can cost wine brands dearly, but with the right guidance, many are entirely preventable. Lindsay Zahn, Managing Partner of Lindsay Zahn P.C. Alcoholic Beverage Law Firm, breaks down the top four legal pitfalls wineries and wine brands must avoid. From building solid contracts and understanding who owns what, to navigating TTB labeling rules, producing non-alcoholic wines, and staying compliant with social media advertising laws, this episode arms you with practical knowledge to reduce risk and protect your business from penalties.  Resources:   187: Labor and Employment Law Tips from a Lawyer Code of Federal Regulations - Food Labeling  Code of Federal Regulations – Labeling and Advertising of Wine Dealcoholized Wine and Malt Beverages - Labeling Guidance for Industry: Food Labeling Guide Lindsey Zahn  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Sustainable, Seriously  Sustainable Ag Expo – The Premiere Winegrowing Event  Vineyard Team – Become a Member  

    The Pete Kaliner Show
    The new National Security Strategy is something we can all get behind (12-31-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 31, 2025 38:55


    This episode is presented by Create A Video – The Trump administration published its National Security Strategy a few weeks ago. After reading through it, I find it to be a fantastic and focused document that should unite all Americans. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Fired UNC-Charlotte DEI administrator files suit against the school (12-31-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 31, 2025 40:27


    This episode is presented by Create A Video – Earlier this year, Janique Sanders was fired from her job at UNC-Charlotte after being caught on camera talking about her DEI office was skirting laws that stripped the divisive "diversity, equity, and inclusion" programs from the institution. Adam Guillette is the President of Accuracy in Media (AIM.org) and he joined me to discuss his organization's undercover video and the subsequent lawsuit. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Yes, DEI is just repackaged Marxism (12-31-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 31, 2025 39:34


    This episode is presented by Create A Video – In light of the lawsuit filed by a former DEI employee at UNC-Charlotte, I take a deep dive into what DEI is. (Spoiler: It's neo-Marxism.) Plus, some good news on energy and housing to close out 2025!! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    AM/PM Podcast
    #483 - TikTok Shop Advertising & Promotion Guide

    AM/PM Podcast

    Play Episode Listen Later Dec 31, 2025 34:16


    Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.   TikTok Shop isn't an overnight success; it's a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”   You'll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don't disappear from the algorithm.   The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can't spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.   In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss: 00:00 – Introduction 01:05 – Why TikTok Matters More In 2026 02:25 – TikTok Ads Versus Amazon PPC Differences 03:25 – Tamara's TikTok Shop Background And Experience 04:45 – Why TikTok Sales Are Not Instant 06:30 – Start With TikTok Profile Before Shop 08:10 – Video Content Strategy And UGC Basics 10:20 – Build Followers And Brand Trust 12:10 – Affiliate Outreach And Creator Collaboration Tips 14:30 – GMV Max Setup Creatives And Budgets 18:55 – Sending TikTok Traffic To Amazon 22:45 – Reviews Creators Commissions And Tools Q&A

    The Marketing Millennials
    The Advertising Messaging Framework You Need To Use with Ashley Brock, CEO of Paid Ads Academy | Ep. 379

    The Marketing Millennials

    Play Episode Listen Later Dec 31, 2025 34:24


    Running ads but not seeing results? It might not be your targeting, budget, or creative…it's your messaging. Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she's used to spend over $200M on ads and grow her business to nearly eight figures in under three years. Ashley explains why most marketers skip messaging and jump straight to ads, and how that shortcut leads to wasted spend and stalled growth. They walk through each element of the Rainmaker framework with real-world examples you can apply immediately. You'll also learn: Why ads fail when they speak to the solution too early How to instantly clarify who your message is for The small wording shifts that make ads feel personal Whether you're running paid media, building a personal brand, or refining your company's positioning, this episode will change how you think about messaging. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

    The Pete Kaliner Show
    It's not racist to notice massive fraud (12-30-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 30, 2025 37:30


    This episode is presented by Create A Video – Minnesota Governor Tim Walz says it's white supremacy to be outraged about the massive fraud committed in his state by the Somali community. It is, of course, not racist. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Where are the Hamasholes now that Iranians are rising up against their government? (12-30-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 30, 2025 40:21


    This episode is presented by Create A Video – There is a noticeable silence from the pro-Hamas crowd now that Iran is seeing (another) uprising by the Iranian people against the oppressive Islamic regime there. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    NC's lottery sees record revenue but reduces money to education (12-30-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 30, 2025 40:08


    This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss the latest performance audit of the North Carolina Education Lottery that found record net revenue but the amount of money going to fund education (as was the original stated intent of creating the lottery) declined. Plus, the annual list of federal funding grievances. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    On Top of PR
    The PR playbook for getting recommended by AI with Unusual AI's Keller Maloney

    On Top of PR

    Play Episode Listen Later Dec 30, 2025 42:14


    Send us a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, a platform that helps brands understand and influence how AI models perceive them. Keller has a background in AI interpretability research and works with marketers and PR teams navigating AI as a new audience.Five things you'll learn from this episode:AI as a new audience: Why PR has to persuade machines, not just humansWhy the AI era goes beyond traditional SEOHow AI determines and delivers recommendationsThe two key hurdles brands must overcome for AI visibilityPR's renaissance: Thriving in an AI-driven worldQuotables“If you give AI models clear claims, real proof, consistent messaging, they reward your brand like a human reviewer would. You can just do what PR folks have always been excellent at doing, which is building a brand.” — Keller Maloney“The first thing that you need to make sure of when marketing to a customer is awareness. If they don't know you exist, then there's no hope in having them buy your product. The second is specificity, to actually get recommended. When ChatGPT is having a conversation with a specific user about their specific problem, in order for that model to recommend you, they need to know that your product or your solution is the best solution for their user's very specific problem.” — Keller Maloney“The real key is earned media. It's like convincing a human. Earned media and a corroboration across trusted sources goes a really long way in helping these models find out about your brand and then determine that you are legitimate enough to consider as a recommendation for their customer.” — Keller Maloney“Getting more AI recommendations looks a lot more like PR than anything else.” — Keller Maloney“The things that help an AI model refer to your brand are the same things that help humans refer your brand, which is strong brand presence, earned media trust, and presence across sources.” — Keller Maloney“The best PR work is helping people, educating people. Steve Jobs is famous for saying, ‘Advertising helps with sales, but good PR educates.'” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Keller MaloneyKeller Maloney is the co-founder of Unusual, a platform he built with his co-founder Will to help marketers understand and influence how AI models perceive their brands. Their work takes classic PR principles and applies them to a new audience — artificial intelligence. A Los Angeles native, Keller went to Princeton University, where he earned All-American honors in water polo.Guest's contact info and resources:Keller Maloney on LinkedInSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

    The Marketing Architects
    How the Right Music Can Grow Your Brand

    The Marketing Architects

    Play Episode Listen Later Dec 30, 2025 33:52


    Highly engaging music can double your return on media investment. Yet most brands treat music as an afterthought, leaving millions on the table.This week, Elena, Angela, and Rob are joined by Roscoe Williamson, Global Strategy Director at MassiveMusic. Together, they dig into groundbreaking research proving music is a tangible driver of marketing effectiveness. Roscoe shares findings from a study with the IPA that tested hundreds of UK TV ads and reveals which types of music increase brand fame, willingness to pay, and campaign ROI.Topics covered: [01:00] The history of music in advertising from jingles to sonic ecosystems[09:00] Why longer-form music has been a black hole in effectiveness research[14:00] How engaging music can double return on media investment[17:00] Examples of brands using music to drive effectiveness[23:00] Why CMOs should mandate music testing for campaigns over $1 million[27:00] The future of sonic branding and generative AI music  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: IPA & Massive Music Report: https://resources.massivemusic.com/sound-science-whitepaperRoscoe Williamson's LinkedIn: https://www.linkedin.com/in/roscoewilliamson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    WE ARE THE FALL Podcast
    #105 - Ark - Brainsold (2002) [Patreon Prev.]

    WE ARE THE FALL Podcast

    Play Episode Listen Later Dec 30, 2025 6:48


    [Patreon Preview:] We're down on the carpet and fiending for any morsels of Fall residue, especially if it's in the form of Steve Hanley bass riffs. Luckily, this side-journey is filled with multiple Fall members. The Fall flood is a'coming, so get aboard the ARK and 'get saved' by this album that will surely sell out your brain!Are you searching for the new episode now? Are you looking for the real thing, yeah? You may be missing out on more great Fall-related explorations… but not if you join ⁠WATF PATREON:  Full A & B-SIDE discussions (Now!), special (Patreon-only) bonus episodes, side excursions into Fall-member side projects, and early access to all episodes! ⁠⁠⁠⁠⁠⁠Join WATF Pod on PATREON and get them all! Including rare Fall content, merch, and exclusive chats with Gavin & Steve as they discuss everything Fall-related.⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow WATF Pod on: ⁠Instagram⁠  //  YouTube  //  ⁠Twitter⁠  //  ⁠Facebook⁠For more Fall-related info, please visit our fellow Fall-heads' great work at:  TheFall.org  //  Annotating The FallTheme Song by Gavin Watts: ⁠https://wearethefallpod.bandcamp.com/⁠Produced and presented by Watts Happening Records: ⁠www.TheWattsHappening.com⁠Advertising & Guest Inquiries - Contact:  wearethefallpod@gmail.com

    Mobile Dev Memo Podcast
    Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)

    Mobile Dev Memo Podcast

    Play Episode Listen Later Dec 30, 2025 35:15


    My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The topic of the episode is the recently announced Shopify Product Network, which allows merchants to insert recommendations for products they don't sell into their own storefronts, sourced from other Shopify Merchants.But don't call it an ad network! In our discussion, among other things, we cover:An overview of the Shopify Product Network (SPN)How Shopify merchants have reacted to SPN since its launchHow payment works for merchants that host product recommendationsHow product exclusion and targeting are managedThe ultimate distribution potential for SPN and whether it serves as a complement to third-party ads or could replace them altogether for some merchantsWhether SPN could be expanded to third-party surfaces.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast's self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

    Jake and Gino Multifamily Investing Entrepreneurs
    Why Personal Branding Beats External Branding Every Time

    Jake and Gino Multifamily Investing Entrepreneurs

    Play Episode Listen Later Dec 29, 2025 47:33


    In this episode, Gino Barbaro sits down with Aaron Fraser, founder of the Action Sports Club and bestselling author. Aaron shares his powerful transition from a professional snowmobile racer facing a career-ending injury to becoming a leading expert in helping athletes build personal brands.They dive deep into why building a brand around yourself—your face, your name, and your values—is far more effective and transferable than trying to build an "external" company brand first. Learn how authentic storytelling can attract major opportunities without the need for a hard sell, and discover the crucial difference between branding, marketing, and advertising.If you are an entrepreneur, real estate investor, or athlete looking to monetize your passion and land deals, you need to understand the strategy behind true personal branding.Here are the key takeaways from this episode:✅ Personal vs. External: Why it's crucial to build a brand around your name before launching external products or company names. Personal brands are flexible; external brands get stuck.✅ The Value Proposition: Branding isn't just visual design; it's what people say about you when you aren't in the room. It must align with your core values (like the Shaq example discussed).✅ The Power of Story: How sharing your authentic origin story can attract partners and investors without you ever having to "pitch" them.✅ Defining the Terms: A clear breakdown of the difference between Branding (the identity), Marketing (the overall universe), and Advertising (driving the sale).✅ Sponsorship Strategy: Why having huge "eyeballs" on your content doesn't guarantee sponsorship. It's about the alignment of your audience avatar with the sponsor's product.Question for you: Are you currently focusing more energy on building your personal brand (your name and reputation) or an external company identity? Let us know in the comments below!➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Pete Kaliner Show
    The real scandal of the Minnesota Somali fraud story (12-29-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 29, 2025 39:10


    This episode is presented by Create A Video – How could hundreds of alleged service providers in Minnesota defraud the federal and state governments of billions of dollars for years unless there was almost no oversight of the programs. And that's the real scandal. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Somali frauding uncovered by a YouTuber in Minnesota (12-29-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 29, 2025 40:20


    This episode is presented by Create A Video – First it was massive "industrial scale fraud" announced by the US Attorney's office investigating Medicaid fraud by Somalis in Minneapolis. Now, it's day care and adult health care services in the same city. And a 23-year old YouTuber blew the lid off it over the weekend. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Pete emerges from deathbed... It's a Wonderful Life!! (12-29-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 29, 2025 41:16


    This episode is presented by Create A Video – After a weeklong vacation where I battled some kind of horrific flu, I have beaten death and returned to the airwaves to discuss the important lessons of It's A Wonderful Life. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    Anderson Business Advisors Podcast
    How Pilots Build Tax-Free Income While Traveling The World

    Anderson Business Advisors Podcast

    Play Episode Listen Later Dec 29, 2025 35:43


    In this episode, Toby Mathis, Esq., of Anderson Business Advisors, interviews Ryan and Tait, hosts of the Passive Income Pilots Podcast and seasoned real estate investors. Ryan has built a $750 million self-storage portfolio while Tait continues flying for a major commercial airline. They share how pilots can build tax-free income while traveling the world through strategic real estate investing, syndications, and debt funds. The conversation covers the biggest mistakes new pilots make with retirement accounts, powerful Roth conversion strategies during probationary years, and how to leverage real estate professional status to offset W-2 income. Tyler and Tait explain how they legally pay almost no federal income tax on nearly $1 million in combined annual income using accelerated depreciation, cost segregation, and oil and gas investments. You'll also hear about whole life insurance strategies, airplane leasebacks for depreciation benefits, and why pilots' largest expense is actually taxes—not housing. Tune in for expert insights on building multiple income streams and achieving financial freedom! Ryan Gibson is the President, Chief Investment Officer, and Co-Founder of SIG. He has organized over $450M of private equity for Spartan's projects. Ryan has experience managing the development of SIGs projects in challenging markets. For SIG, Ryan is responsible for investor relations and capital raises for projects. Ryan is also a highly experienced commercial airline pilot. Ryan graduated from Mercyhurst University with a bachelor's degree in Business, with concentrations in Marketing, Management, and Advertising. Tait Duryea is the Founder and Chief Executive Officer of Turbine Capital. As an experienced airline captain and third-generation aviator, Tait combines deep industry knowledge with more than a decade of real estate investing experience across single-family, multifamily, self-storage, industrial, mobile home parks, and short-term rentals. Highlights/Topics: Best pilot-friendly passive income models: syndications, debt funds, and strategic real estate investing Biggest mistakes new pilots make: rolling old 401(k)s too quickly and missing Roth conversion opportunities during probationary year Tax-advantaged real estate: using accelerated depreciation and cost segregation to offset high W-2 income Real estate professional status: How Tait and his wife legally pay almost no federal income tax on nearly $1 million annual income Stacking strategies: combining low-income year Roth conversions with discounted LP valuations for maximum tax savings How one Southwest pilot saved $100,000 in taxes by following podcast education and implementing strategies Lifestyle creep: Converting purchases into time to make smarter financial decisions and avoid overspending What separates financially free pilots from those who aren't: continuous education, networking, and disciplined saving Share this with business owners you know Resources: Listen To The Passive Income Pilots Podcast https://passiveincomepilots.com/ Learn more about Ryan Gibson and Spartan-Investors https://spartan-investors.com/ Learn more about Tait Duryea and Turbine Capital https://www.turbinecap.com/ Schedule Your FREE Consultation https://andersonadvisors.com/strategy-session Tax and Asset Protection Events https://andersonadvisors.com/real-estate-asset-protection-workshop-training/?utm_source=how-pilots-build-tax-free-income-while-traveling-the-world&utm_medium=podcast Anderson Advisors https://andersonadvisors.com/ Toby Mathis YouTube https://www.youtube.com/@TobyMathis Toby Mathis TikTok https://www.tiktok.com/@tobymathisesq Clint Coons YouTube https://www.youtube.com/@ClintCoons  

    The ADHD Skills Lab
    ADHD and Advertising: Making Sense of the Noise

    The ADHD Skills Lab

    Play Episode Listen Later Dec 29, 2025 41:44


    Ads are overwhelming for a lot of ADHD business owners, not because they are bad at marketing, but because the information is scattered, noisy, and contradictory.In this episode, Skye talks with ads expert Jeremy Pogue, founder of Summit Acquisition, about how ads actually work at a high level, what they are and are not responsible for, and how to think about them without spiraling into complexity.This is a grounding conversation designed to help you understand the landscape before you decide anything.What we coverAds as awareness, not instant resultsWhy starting small matters emotionally and financiallyThe role of time and patience in ad performanceCommon misunderstandings that create anxietyHow to tell if ads even belong in your business right nowConnect with Jeremy: Instagram: jeremy_pogue. YouTube: @Jeremy_Pogue P.S. If your ADHD symptoms turn every business day into chaos—unfinished tasks piling up, revenue stuck, systems that don't stick—it's not you. It's your operating system. We help service business owners unblock their next $50-500k with simple systems that focus their brain. Watch this video to see how we do it, then take the program walkthrough.

    The Harvest Growth Podcast
    The Placebo Effect, Prescription Drugs, and the Truth Behind Healthcare Advertising

    The Harvest Growth Podcast

    Play Episode Listen Later Dec 29, 2025 10:28 Transcription Available


    In today's episode, your host, Jon LaClare, leads an important conversation that healthcare marketing rarely explains: the placebo effect and why it deserves far more attention. This discussion is inspired by the launch of Pluseebo, a transparent, intentionally humorous product designed to spark awareness around belief, expectation, and honesty in healthcare.While Pluseebo is lighthearted on the surface, its launch highlights a much deeper reality supported by published scientific research. Placebo responses can produce real, measurable biological effects in the body, including changes in brain chemistry, pain perception, and overall wellbeing. These effects are not imagined, and in many clinical trials they closely mirror the average performance of widely prescribed medications.Tune in as Jon breaks down what healthcare advertising often leaves out, including how modest the average benefit of some antidepressants, pain medications, sleep aids, and other common prescriptions can be when compared to placebo, and why side effects and transparency must be part of the conversation. Grounded in respected medical journals and FDA-reviewed data, this episode offers a research-driven perspective designed to inform, challenge assumptions, and elevate the discussion around modern healthcare. Don't miss this timely conversation on belief, biology, and why understanding the placebo effect changes how health products, treatments, and claims should be evaluated.In today's episode of the Harvest Growth Podcast, we'll cover:What the placebo effect actually is, and why it's not “fake.”What large studies reveal about SSRIs, opioids, sleep medications, anxiety medications, ADHD drugs, and statins.Why prescription drug commercials rarely tell the full storyHow transparency in healthcare affects trust and decision-makingHow Pluseebo is designed to spark honest conversations.To learn more about Pluseebo, visit Pluseebo.com.To be a guest on our next episode of the podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

    The Enrollify Podcast
    The AI Conversations That Defined 2025

    The Enrollify Podcast

    Play Episode Listen Later Dec 29, 2025 30:31


    In the final 2025 episode of Higher Ed Pulse, host Mallory Willsea curates the most impactful AI-focused conversations of the year, featuring expert voices like Soup Campbell, Jeremy Tiers, Jason Smith, Mike Bell, Marina Cooper, and John Carrere. This mashup episode explores how AI reshaped the student journey, enrollment strategies, and campus operations. More than a tech trend, AI became a spotlight—revealing the cracks, contradictions, and opportunities institutions can no longer afford to ignore.Listen to the full episodes:Is Meta's AI Rewriting the Future of Advertising?Is Your College Showing Up in AI Search?What High School Seniors Really Think About AIInside the 2025 AI Search Trends ReportWhat DC's AI Executive Order Means for Higher Ed - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Real Estate Investing Abundance
    Wellness Magazine Seeks Investment with Kelle Sparta Episode - 553

    Real Estate Investing Abundance

    Play Episode Listen Later Dec 28, 2025 31:41


    We'd love to hear from you. What are your thoughts and questions?In this conversation, Kelle Sparta discusses her recent acquisition of MindBodySoul Magazine, detailing the journey that led to this transition, the business model, and the vision for future growth. She emphasizes the importance of partnerships, the integration of spirituality with business, and the strategies for creating a sustainable and ethical business model. Kelle also shares her excitement about bringing new content and research to the magazine, aiming to engage readers at a deeper level.Main Points:MindBodySoul Magazine has been around for four years.Kelle Sparta acquired the magazine to help it grow and thrive.The magazine targets affluent women aged 40-60 interested in health and wellness.The business model focuses on advertorials and online presence.Kelle emphasizes the importance of partnerships in business.They plan to expand distribution to high-end hotels and country clubs.Kelle's background includes spiritual coaching and business development.The vision includes creating a sustainable and ethical business model.They are seeking investment to hire sales staff and expand the brand.Kelle aims to bring the latest health and wellness research to readers.Connect With Kelle Sparta:kelle@kellesparta.comMindBodySoul.mediahttps://www.linkedin.com/in/kellesparta/https://www.facebook.com/kellespartahttps://www.instagram.com/kellesparta/https://www.youtube.com/channel/UC0jXbllhVlDcHRqMSQpR2DQTiktok: @KelleSparta

    The Pete Kaliner Show
    Addiction and mental health... (12-26-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Dec 26, 2025 37:52


    This episode is presented by Create A Video – Chris Krok fills in for Pete Kaliner | Hour 3 Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    YAP - Young and Profiting
    Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

    YAP - Young and Profiting

    Play Episode Listen Later Dec 22, 2025 54:41


    Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast