Podcasts about Advertising

This episode is presented by Create A Video – Adding booze, renovating the interiors, and now a new logo are all part of a $700 million "refresh" campaign at Cracker Barrel. But the refresh is more a "replacement" now, and fans of the restaurant chain are not very happy. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – President Donald Trump announces that the 2026 FIFA World Cup is coming to America. Plus, a Federal Reserve official was referred to the Department of Justice for potential mortgage fraud. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The FBI raided the D.C.-area home and office of former Trump National Security Advisor John Bolton this morning. It was reportedly related to an investigation into whether the former ambassador took possession of classified documents for use in his 2020 book. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

This episode is presented by Create A Video – Texas approved new redistricting maps and California is pushing through a ballot initiative for new maps. Both efforts are aimed at increasing partisan control in the US House of Representatives. Other states are potentially going to get in on the fight. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – As Democrats fret over tanking poll numbers and electoral losses, Axios reports on one idea: a Democratic MAGA movement! Naturally, this is doomed to fail because Americans are rejecting Democrats' ideas - not the messaging. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The rumblings have risen to a siren level alarm, as Democrat Party registration is tanking at an unprecedented pace and endangering future electoral prospects for a party that is staggeringly unable to respond to its 2024 losses. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In a stunning and brave move, the city of San Francisco is now trying to clean up their streets by issuing citations and making arrests. And while officials claim it's due to a Supreme Court ruling, the data shows otherwise. It's been a choice to allow the city descend into filth. Plus, the CEO of Bed, Bath & Beyond tells California he won't open a store in the state. The Governor responds with vulgarity. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The Director of National Intelligence, Tulsi Gabbard, has revoked the security clearances of 37 intelligence officials who participated in the Russia Collusion Hoax. Plus, former FBI Director James Comey puts out a cringey bizarre video about his love for Taylor Swift. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Stacey Matthews from RedState.com joins me to chat about NPR's big gift and CBS' big settlement. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Mecklenburg County Sheriff Garry "Not My Fault" McFadden is citing the Department of Justice's list of sanctuary jurisdictions as proof that he has not been running a haven for illegal immigrants. Mecklenburg is not on the list. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A museum in Bostic, NC claims President Abraham Lincoln was actually born in that small town in Rutherford County - NOT Kentucky. And the story is scandalous! Plus, NASA looking to nuke the moon. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Andrew Dunn, the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, joins me to chat about Mecklenburg County Sheriff Garry "Not My Fault" McFadden's apparent desire to run the jail as a wellness retreat. Meanwhile, McFadden has lost ANOTHER Chief Deputy who blames his boss for creating a toxic workplace. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The 1929 Hebron massacre is the beginning of the Israeli-Palestinian conflict, according to author Yardena Schwartz. And it started with a lie that was spread to distract Arabs from the corruption of their leader. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. She joined me to discuss the bizarre flex by the Chair of the NC Democrat Party. Plus, the NC Labor Commissioner, Luke Farley, joins me to chat about the start of fair season in the state. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The BBC reports that the United Kingdom is taking in 30-50 "critically ill and injured Palestinian children" over the next several weeks. This number does not appear to include family members of the kids, although they, too, will be imported. The BBC story says some of these people will enter that UK's asylum system - which has been the source of massive unrest in the nation. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

How did Google become one of the most powerful forces in advertising—and what happens when that power crosses the line? Ari Paparo, ad tech veteran, Marketecture founder, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, takes us inside the deals, innovations, and strong-arm tactics that reshaped the industry. From behind-the-scenes stories of the “Rocket Docket” antitrust trial to the coming AI disruption of search, Ari shares candid insights on market dominance, branding, and the future of digital advertising. How Google bought, built, and bullied its way to dominance in the ad tech industry — and why multiple governments have called its behavior monopolistic What happened inside the Virginia “Rocket Docket” antitrust trial that inspired Ari's book Yield, including behind-the-scenes stories from the courtroom How Google's market power has steamrolled smaller ad tech companies and shaped the open web — and what might change if regulators break it up Why AI and large language models could disrupt Google's search dominance for the first time in decades, reshaping SEO, SEM, and marketing strategy The branding lesson Ari took from clothing retailer Buck Mason — and why a perfectly on-the-nose brand experience can leave a lasting impression Ari Paparo began his career in digital advertising during the early days of the internet and went on to shape how online ads work today. He has led product teams at AppNexus and Bazaarvoice, helped create industry standards including the VAST video specification and Nielsen's Digital Ad Ratings, and founded the media company Marketecture to make sense of the complex ad tech world. A sought-after speaker and host of the Marketecture podcast, Ari is also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, offering a behind-the-scenes look at the rise of one of the most powerful forces in technology. Ari pointed to Buck Mason—a clothing store he stumbled into with his wife in New York. Despite describing himself as “not a big clothes person” who usually dresses like a slob, he was struck by how perfectly the brand nailed its vibe: black T-shirts, a classic car parked in the middle of the store, art books casually scattered yet deliberately placed, and even a liquor bar to loosen wallets. Founded less than a decade ago in Venice Beach, Buck Mason impressed Ari as a masterclass in creating a brand experience so spot-on it feels like it was built in a lab for its ideal customer. Connect with Ari on LinkedIn and the Marketecture website. Check out his new book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Go down the internet rabbit hole on Ari's Adland.tv — home to 80,000+ vintage TV ads. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! (00:00) Intro (00:29) Ari's background in ad tech and industry standards (01:20) Breaking down Google's strategy: bought, built, bullied (03:08) Conflicts of interest and antitrust cases against Google (05:10) Covering the “Rocket Docket” trial and stories from the courtroom (06:32) The impact of Google's dominance on smaller ad tech companies (08:02) What might change if regulators break up Google (12:01) Google's brand halo vs. behind-the-scenes behavior (16:12) Privacy, third-party cookies, and regulatory pressures (19:00) AI disruption and the future of search (21:08) Marketing implications: SEO, SEM, and influencer marketing (23:01) The buzzword Ari is tired of hearing (24:52) The brand that made Ari smile: Buck Mason (26:20) Where to learn more about Ari and Marketecture (27:32) Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

How did a person die? That’s the question Hugh Dillon asked as he oversaw more than 300 cases during his career as Deputy State Coroner. Working in death investigation, the retired coroner has seen the best and worst of humanity. He joins Gary Jubelin to talk about some of the cases that he’ll never forget. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok. See omnystudio.com/listener for privacy information.

Send us feedback/questions via TextWhat truly builds podcast audiences - authentic connections or inflated metrics? This episode explores the fascinating contrast between Taylor Swift's approach to audience building and questionable industry practices like buying fake downloads.When Taylor Swift recently proclaimed "I'm in the business of human emotion" on a podcast, she revealed the secret behind her massive success - creating genuine connections with fans through carefully crafted experiences. Meanwhile, a Hollywood Reporter article exposes how some podcasters resort to purchasing downloads and subscribers, revealing a fundamental misunderstanding of sustainable audience growth. Dave and Jim unpack this revealing contrast and why emotional connection always trumps numerical shortcuts.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video VersionMentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.com00:00 Introduction and Greetings00:35 Technical Difficulties and Recording Tips01:30 Sponsorship Shoutouts03:58 Podcasting Tips and Listener Questions07:04 YouTube Channel Strategies13:26 Taylor Swift and Podcasting Insights14:55 Advertising and Monetization in Podcasting33:50 Promotional Strategies and Awards41:02 Podcast Cruise Ship Deals41:27 Freebies and Perks for Podcasters44:03 Mark Maron's Podcast Retirement47:20 Scripted vs. Bullet Points in Podcasting52:58 Monetizing Your Podcast Audience59:13 Networking at Podcast Events01:09:16 Engaging with Your Audience01:13:54 Wrapping Up and Upcoming EventsSupporter of The Week: John MuntzCheck out John Muntz where curiosity meets exploration! Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You!Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

This episode is presented by Create A Video – Atrium Health told employees that it would no longer provide transgender medications or procedures due to federal guidance and state law. Activists are outraged. Also, research from Northwestern University shows how "performative virtue-signaling has become a threat to higher education." Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Newly declassified emails from the former Director of National Intelligence, James Clapper, show he pressured the NSA to go along with the false narrative that Russia wanted Trump to win the 2016 election. Plus, pre-gaming with Brett Winterble! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – President Donald Trump (and Democrats' hatred of him) somehow prompts his political enemies to take the most unpopular side of so many issues. The latest is crime. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI.Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers.Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for mobile instead.

REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian BaerBrand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!We're joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won't want to miss. Here are a few key takeaways from the episode:Living a problem solving mindsetDon't always follow the herdIt's not always what it does - it's about how you feelChase learnings not dollarsBe a disciple for goodPeople do what you pay them to doStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness. The conversation also addresses industry trends, the importance of humor in advertising, and the emerging challenges and opportunities presented by AI.Guest: Pedro Lerma, Founder of LERMA/ AGENCY⁠⁠⁠⁠ ⁠⁠Producer:⁠⁠⁠⁠ Tell Me More Studios in collaboration with Alyssa Udovitsch & Katy MendezHost:⁠⁠⁠⁠Francisco Cardenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠Music: Rolf Ruiz

This episode is presented by Create A Video – I go over some helpful tips for the seminar caller who trolled me at the end of Hour 2 to get more YouTube traffic for his recordings of our conversations. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – President Trump fired the chief of the Bureau of Labor Statistics and nominated a replacement citing a history of miscounting. South Carolina leads the nation in economic growth. America's debt hits a record amount. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In yet another bombshell, Just The News.com reports on a now-declassified document from a Department of Justice lawyer that outlines the year-long efforts by senior agency officials to halt field agents' investigations into corruption at the Clinton Foundation while Hillary Clinton was Secretary of State. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Get 2 months free of Motion Array here:https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Sign up for our LIVE Training this Sunday:https://the505podcast.courses/10steproadmapThe 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn't matter as much as the right audience, and the real definition of marketing (hint: it's not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn't about gimmicks - it's about meaning.Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.If you're ready to stop chasing clicks and start building something worth talking about, this one's for you.Check out Seth here:https://www.instagram.com/sethgodin/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro0:59 - What makes people buy vs not1:43 - Views vs influence2:51 - Remarkable isn't a gimmick4:08 - Advertising vs. Marketing5:31 - Marketing hasn't changed7:39 - You have to admit you're not that good10:44 - The power of speaking to our customers12:17 - People are distracted by false proxies15:55 - Motion Array16:50 - Find 10 people that trust you18:27 - Getting kicked out of the publishing industry21:26 - Why Seth wrote The Purple Cow24:15 - Marketing a Personal Brand vs. Tradition Brand27:25 - Live Training28:07 - Why tension is so important29:47 - The smallest viable audience31:08 - Navigating Dupes on Amazon33:48 - What it takes to create a Purple Cow business36:24 - How to implement a marketing strategy38:18 - Learn to play the right game40:14 - Authenticity is bullshit46:28 - Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

"It's as if we were both JP Morgan and the New York Stock Exchange." — Quoting a Google executive in his new book, Ari Paparo lays out the case against the tech giant. In this Technology Reseller News podcast, Publisher Doug Green interviews Ari Paparo, CEO of Marketecture TV and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Paparo draws on two decades in ad tech—including his time at DoubleClick during its $3.1 billion acquisition by Google—to explain how the search giant built a commanding position across the digital advertising ecosystem. The conversation centers on the OpenX civil suit against Google, which follows a federal court ruling finding Google guilty of abusing its monopoly in advertising technology. Paparo details how Google's control of both the ad server market and the AdX exchange created a “tie” that locked out competitors, costing companies like OpenX market share and even forcing layoffs. With Google facing multiple antitrust actions worldwide—including parallel cases in search and app stores—Paparo says the September remedies trial could reshape the economics of online publishing. The discussion also examines the broader implications for news organizations and independent publishers, with Paparo predicting that breaking Google's control could open access to new advertising demand sources such as Meta. However, he warns that the rise of AI could create a new winner-take-all dynamic, potentially replacing one dominant gatekeeper with another. For advertisers, Paparo advises pragmatism—continue investing where ROI is strongest, chiefly Google and Meta—while publishers should focus on controlling their distribution through channels like email and podcasts rather than relying on referral traffic. Paparo's Yield—currently a #1 Amazon bestseller in the media category—offers what he describes as a “Michael Lewis–style” narrative for understanding the stakes of ad tech dominance, its impact on journalism, and the uncertain future of an open web. Learn more about Ari Paparo's work at aripaparo.com or find Yield on Amazon and major booksellers.

Join hosts Vassilis and Marc as they dive into the transformative power of AI in market research. They welcome Steve Phillips, Chief Innovation officer from Zappi to discuss creative effectiveness and consumer-centric approaches and how platforms like Zappi are reshaping the industry by enhancing data analysis, accelerating decision-making, and balancing creativity with data-driven insights.Enjoy the show!Our Guest:Steve Phillips, Founder, Chair and Chief Innovation Officer at Zappi https://www.linkedin.com/in/steve-phillips-2121ab/Follow Our Updates⁠⁠ LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/Timestamps:00:00 - Introduction and Episode Overview 02:15 - AI's Impact on Market Research05:30 - Discussion on Synthetic Data10:00 - Agility in Marketing through Rapid Testing 15:45 - Balancing Creativity and Data in Advertising

Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.

James and Sam are away this week, so time for an interview in more detail than we normally would. Norma-Jean Belenky discusses her new podcast PodBiz, which explores the various ways podcasters monetize their content through transparent conversations with industry professionals.• PodBiz aims to answer the question "where's the money in podcasting?" through interviews with experts in advertising, subscriptions, and alternative revenue models• Some independent creators with just 1,200 downloads per episode are making six-figure incomes from their podcasts• Advertising remains strong, but subscription models are gaining significant traction across the industry• Organizations like AIR (Association of Independent Radio Professionals) publish rate cards to promote fair compensation for podcast production roles• Quality podcast production requires adequate labor and resources – "good work takes labor"• Value-for-value models and cryptocurrency-based micropayments remain niche but have potential for growth• Event hosting, merchandise, and packaging content across multiple platforms are effective additional revenue streams• Podcasters are building communities through newsletters and events to strengthen audience relationships• AI tools help reduce labor-intensive aspects of production but raise questions about transparency and disclosure• The podcast industry faces potential regulatory challenges as governments implement content restrictions and age verificationSend James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

We debate on if advertisements should be placed on our beloved football field.

This episode is presented by Create A Video – A look at the upcoming Charlotte City Council primary that will largely determine the composition of the governing body. Because Charlotte is controlled by Democrats. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Texas Democrats who fled the state to avoid a redistricting vote now say they'll return and claimed victory at preventing the vote. But the Governor will call another special session to hold the vote. New York City's Marxist Mayor-in-waiting, Zohran Mamdani, has been living in a rent-controlled apartment for years - despite making more than $142,000 a year as a state elected official. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Newly declassified documents show how the former Director of the FBI, James Comey, used a "cutout" to plant stories in the media - which included classified information. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this episode of the Investor Fuel podcast, host Michelle Kesil interviews Jeffery Donnelly, an innovator in the real estate advertising space. Jeffery shares his journey of creating lighted signs for real estate agents, discussing the challenges and successes he has faced in his entrepreneurial career. He emphasizes the importance of branding, marketing, and embracing technology to stand out in a competitive market. The conversation also touches on future goals for expansion and the significance of building relationships in business. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.  

On today's final episode of Poop to Gold, I mean, Raising Unicorns. Shane and Keith reminisce on some of the great episodes that have been made throughout the history of the podcast. As always make sure to like, share and subscribe. We will see you on the next one!!HarmonBrothers.com

This episode is presented by Create A Video – A Democratic intelligence officer who worked for the Democrats on the House Intelligence Committee told the FBI back in 2017 that Reps. Adam Schiff and Eric Swallwell were telling staff to leak - or leaking themselves - classified intelligence with a stated goal of indicting and impeaching President Donald Trump. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Government has one top priority: providing an umbrella of security to allow freedom of commerce. If the government fails to provide this, anti-social chaos will rule the streets and the high trust society will be destroyed. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, and he joins me to chat about gerrymandering, toll roads, and Charlotte's upcoming transit vote. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands. She highlights the transition from traditional news publishing to lifestyle content, the challenges and opportunities in revenue operations across print and digital, and the impact of AI on advertising and content creation. Rachael also reflects on the importance of collaboration, personal happiness, and maintaining a sense of humor in a fast-paced industry. Takeaways Rachael's career began unexpectedly at a computer camp in seventh grade. She transitioned from the New York Times to Hearst, focusing on lifestyle brands. The shift to mobile has changed how news is consumed and monetized. Revenue operations are evolving, with a focus on both print and digital. AI is becoming increasingly important in advertising and content creation. Collaboration across teams is essential for successful revenue operations. Rachael emphasizes the need for creativity in engaging audiences. The upcoming fashion month in September is a critical time for revenue generation. Maintaining personal happiness is crucial in a demanding industry. Building a supportive network helps navigate challenges in the ad tech space. Chapters 00:00 Introduction to Rachael Savage and Her Background 01:02 Career Journey: From Computer Camp to Ad Operations 04:40 Transitioning from News to Lifestyle Publishing 08:51 Revenue Operations: Print vs. Digital 11:08 Opportunities in the Second Half of the Year 18:28 The Role of AI in Advertising and Content Creation23:32Personal Insights: Balancing Work and Happiness Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Create A Video – President Donald Trump invoked the Home Rule Act and took control of the Washington, DC Metro Police, saying it was needed to reduce violent crime in the nation's capital. Also, Democrats struggle to explain why their gerrymandered states are not gerrymandered, but Republican ones are. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – AP Dillon joins me to discuss North Carolina Josh Stein's veto of a federal tax credit for school choice, passage of a state "mini-budget," and how Democrats are threatening to primary fellow Democrats for disagreeing over ICE enforcement. Dillon is a reporter for the North State Journal. She also publishes a Substack.com newsletter called More To The Story. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The Israeli security cabinet approved a proposed invasion and temporary occupation of Gaza City, rather than a seizure of the entire Gaza strip. Outrage ensues. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Na década de 1960, Stanley Milgram conduziu um estudo psicológico notório sobre obediência à autoridade - visto, atualmente, como um experimento repleto de problemas éticos. Como foi esse experimento? Ele continua válido hoje?Confira o papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.>> OUÇA (58min 55s)*Naruhodo! é o podcast pra quem tem fome de aprender. Ciência, senso comum, curiosidades, desafios e muito mais. Com o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza.Edição: Reginaldo Cursino.http://naruhodo.b9.com.br*APOIO: INSIDERIlustríssima ouvinte, ilustríssimo ouvinte do Naruhodo, neste momento INSIDER, vou dar uma opinião polêmica.Preparado? Então, toma essa: calças jeans são desconfortáveis.Eu usei calças jeans por anos a fio. Mesmo sentindo desconforto. Aquele tecido grosso, pouco maleável e que retém muito calor.Porque eu sempre achei calça social muito coxinha - não combinava comigo.Mas os meus problemas acabaram. Eu conheci a Calça FutureForm da INSIDER.Ela é o meio-termo perfeito: visual elegante, conforto real, com bolso funcional e tecido que não precisa passar. Tem conforto de moletom e cara de calça de sair. Vai do trabalho ao rolê sem trocar de roupa.É ou não é a calça ideal?Então fica aqui meu convite: experimente INSIDER e aproveite o desconto de 15% para ouvintes do NARUHODO.Para isso, o jeito mais fácil é usar o endereço: creators.insiderstore.com.br/NARUHODO - o cupom NARUHODO será aplicado automaticamente no carrinho.INSIDER: inteligência em cada escolha. #InsiderStore*REFERÊNCIASObedience to Autority - Milgramhttps://www.psicopolis.com/psicopedia/boxpdf/milgram2.pdfThe Perils of Obediencehttps://bxscience.edu/ourpages/auto/2013/2/7/66623602/Milgram-Obedience.pdfRevisitando Milgram:https://content.myconnectsuite.com/api/documents/ea54446ef72741eeba17f1d994f16829.pdfBehaviorism's Impact on Advertising: Then and Nowhttps://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1042&context=journalismdiss#:~:text=In%201913%2C%20John%20B.,(Buckley%2C%201982%2C%20p.John B. Watson at J. Walter Thompson: The Legitimation of "Science" in Advertising https://www.jstor.org/stable/4188763Stanley Milgram papershttps://archives.yale.edu/repositories/12/resources/4865An Experimental Study of the Small World Problem https://www.jstor.org/stable/2786545?origin=crossrefA banalidade do mal entre o direito e a internet: o discurso de ódio a partir de uma releitura arendtiana nas redes de relacionamento socialhttps://repositorio.ufmg.br/handle/1843/47862Eichmann in Jerusalem: A Report on the Banality of Evilhttps://archive.org/details/arendt-hannah-eichmann-in-jerusalemZona de Interessehttps://www.adorocinema.com/filmes/filme-266159/Naruhodo #137 - O experimento da prisão de Stanford é uma fraude?https://www.youtube.com/watch?v=pyTbX9jmMWMNaruhodo #242 - O experimento do Parque dos Ratos ainda é válido?https://www.youtube.com/watch?v=rBI0twj0wD4Naruhodo #272 - Quais são os grandes desafios da psicologia no Brasil?https://www.youtube.com/watch?v=Kxt23k6HCa0Naruhodo #304 - Como saber se uma pesquisa científica foi feita de forma ética?https://www.youtube.com/watch?v=Q-qrIWD_x2UNaruhodo #387 - Somos bons (ou maus) por natureza? - Parte 1 de 2https://www.youtube.com/watch?v=Fx37e0PUgY4Naruhodo #388 - Somos bons (ou maus) por natureza? - Parte 2 de 2https://www.youtube.com/watch?v=xwAEaMyfm0Q*APOIE O NARUHODO!O Altay e eu temos duas mensagens pra você.A primeira é: muito, muito obrigado pela sua audiência. Sem ela, o Naruhodo sequer teria sentido de existir. Você nos ajuda demais não só quando ouve, mas também quando espalha episódios para familiares, amigos - e, por que não?, inimigos.A segunda mensagem é: existe uma outra forma de apoiar o Naruhodo, a ciência e o pensamento científico - apoiando financeiramente o nosso projeto de podcast semanal independente, que só descansa no recesso do fim de ano.Manter o Naruhodo tem custos e despesas: servidores, domínio, pesquisa, produção, edição, atendimento, tempo... Enfim, muitas coisas para cobrir - e, algumas delas, em dólar.A gente sabe que nem todo mundo pode apoiar financeiramente. E tá tudo bem. Tente mandar um episódio para alguém que você conhece e acha que vai gostar.A gente sabe que alguns podem, mas não mensalmente. E tá tudo bem também. Você pode apoiar quando puder e cancelar quando quiser. O apoio mínimo é de 15 reais e pode ser feito pela plataforma ORELO ou pela plataforma APOIA-SE. Para quem está fora do Brasil, temos até a plataforma PATREON.É isso, gente. Estamos enfrentando um momento importante e você pode ajudar a combater o negacionismo e manter a chama da ciência acesa. Então, fica aqui o nosso convite: apóie o Naruhodo como puder.bit.ly/naruhodo-no-orelo

It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting. But he's come up with a fascinating specialty that's worth paying attention to, and that's Local Celebrity Advertising. See, we all know what so-called “omnipresence” is online. That's when your prospects see you everywhere, and so they become familiar with you, in the same way they become familiar with a celebrity. John was working as a construction project manager in 2016 when his boss asked him to start selling projects, too. It was a logical transition to starting his own copywriting business a couple years later. He ran the gamut of direct response copywriting. Niches like health, wealth, relationships. Fairly familiar stuff. But last year he found something he really liked–promoting US home service businesses become really well known in their physical, local communities with a method he calls Local Celebrity Advertising. He's joining us today to tell us all about it. Here's what we asked him: 1. How did you get into the idea of the Local Business Celebrity Program? 2. Could you walk us through a case study or two? Not just the numbers but also comments people have made to you; comments customers or people in the community have made to them; any funny or unexpected things that have happened that you'd enjoy sharing. 3. Did you try anything else before for local marketing that didn't work? Why do you think it didn't work? 4. What are the big mistakes you see other people making in promoting local service businesses? 5. What are some insider tips for video marketing you could share with our listeners? 6. What are some direct marketing ideas that you think more people should embrace and implement? 7. Tell us more about your program; who it's for and who it's not for; how it works; and how people can contact you if they're interested. If you're interested in his Local Celebrity Advertising service on Facebook & Instagram for 90 days, he'll send you the equipment you need so you can record professional videos with him right from your office computer. You can reach John by sending him a friend request on Facebook: https://www.facebook.com/jdcapraniDownload.