Podcasts about Advertising

This episode is presented by Create A Video – Charlotte Mayoral candidate Rob Yates joins me to discuss his campaign. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Airbnb democratized hospitality. Uber democratized transportation. Now, ThumzUp Media (NASDAQ: TZUP) is democratizing advertising — paying everyday people 

Most business owners overspend on ads without even realizing it. Kris Krohn exposes why some companies pay a fraction of what others do, and still get better results. Learn how to lower your advertising costs, master Facebook Ads, and dominate your market with high-performance campaigns that convert. This episode is your guide to scaling smarter, not spending harder.

Today I'm joined by Amol Waishampayan, Co-Founder of fullthrottle.ai, and David Regn, CEO of fullthrottle.ai. We break down what's really working in dealership advertising right now, what's getting left behind, and the new approach smart dealers are using to reach more buyers — plus plenty more. This episode is brought to you by: 1. Repair360 - If you're in the used car business, you know wasted time is wasted money. Check out Repair360—the first and only reconditioning software that connects every function in the dealership to tighten recon and help you sell more cars — No more hounding vendors. Goodbye endless texts and hallway chases. Repair 360 connects all the dots. See where every car is and what its recon is costing minute-to-minute in real time. Go to @ http://www.repair360.com or click the link in the show notes below. 2. Matador AI - Discover why the biggest dealership groups in America are using Matador AI to enhance their Sales and BDC teams to sell and service more cars than ever before. Right now, podcast listeners get the first 30 days risk-free with an included white-glove onboarding, so you can experience the difference in your store. This offer is only available until the end of the month, so don't wait! Head to http://www.matador.ai and book your demo today. 3. fullthrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing. Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics:00:16 Current automotive advertising trends? 01:26 David's key industry insights? 02:30 How have ad strategies evolved? 04:25 Digital advertising challenges and opportunities? 12:49 What is an Automotive DSP? 21:07 Best DSP success story? 38:10 Future of automotive advertising? 39:55 Final advice for dealers? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is presented by Create A Video – Republican candidate for Charlotte Mayor, Terrie Donovan, joined me to discuss her run to defeat the incumbent Democrat, Vi Lyles. Her campaign is focused on the crime in the Queen City and taking a harder line on criminality. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In a press conference yesterday, Charlotte-Mecklenburg Police announced overall crime is down 8% and violent crime is down 20% as compared to the same nine-month time period last year. But not everyone believes the numbers. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Leaked text messages among Young Republicans published in POLITICO prompts outrage by Democrats who cannot seem to be outraged over Jay Jones' violence fantasies. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Hey, if you're managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What's really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.

Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on South African podcast advertising, and the Signal Awards winners are now live. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

The Trade Desk (TTD) has sold off close to 60% so far in 2025. LikeFolio's Andy Swan says the stock should "absolutely be thriving." So what's wrong? Andy believes the company's "superior" tech isn't being used in the right places, arguing that "closed systems" are nabbing many advertisers The Trade Desk normally profits from. Andy expects Big Tech companies like Alphabet (GOOGL), Meta Platforms (META), and Netflix (NFLX) will continue to eat market share unless The Trade Desk can change course.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on South African podcast advertising, and the Signal Awards winners are now live. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

10-15-25 - Rock Wars - Advertising Song For The New Skims Pubic ThongsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is presented by Create A Video – In a brief not-really-a-press-conference press conference, the Mayor of Charlotte announced the findings of an investigation into accusations that the city leaders engaged in immoral, unethical, and illegal activities. The investigation cleared the leaders of any such thing, they said. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Stacey Matthews from RedState.com joins me to discuss the redistricting efforts in Texas, California, and (now) North Carolina, as well as the fallout from the violent text messages authored by the Democrat candidate for Virginia Attorney General. Also, the Supreme Court hears oral arguments on a case that could further alter the makeup of the US House of Representatives. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A new study finds the number of people identifying as transgender and as non-binary is declining. What is causing this decrease? (Hint: Social contagions eventually peter out.) Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that “I, Robot” movie wasn't named after the company, or vice versa.

This episode is presented by Create A Video – North Carolina legislative leaders say they'll look to redraw congressional district maps in order to try and pick up an 11th Republican seat. Andrew Dunn, the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, joins me to discuss. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Democrats and media (but I repeat myself) have been promoting a lie that Antifa is not an organization, but rather an idea. But if that is true (it's not), where is the money coming from? Where is it going? Who would fund "an idea" without any understanding of who is spending it? The lie has never made any sense. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – North Carolina Republican lawmakers are making a gamble on re-drawing congressional district maps. They could pick up an 11th seat in the US House, but they could risk losing another seat in the process. Or lose both. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Linay Williams, originally from Hondo, Texas, now calls the quaint town of Quitaque home. After graduating from Texas Tech University, she took her freelance business, Black Creek Innovations, full-time—spending seven years building a marketing agency that gave corporate America a partner who truly understood agriculture. Eventually, Linay made the leap from entrepreneur and freelancer to Communications Director at Davis College. Today, she serves as Vice President of Advertising at AgTexas.In this episode, Linay shares valuable insight on marketing in the agriculture industry and what it takes to transition from being your own boss to thriving in corporate America.Linay is launching her own podcast in October, you can find it on Spotify. Unbridled with Linay Williams. 

What happens when a cowboy poet, brand provocateur, and unapologetic truth-teller decides to burn the old playbook and start over in Mexico City? Meet Justin Foster, the co-founder of Massive Change, an advisory firm helping non-profit leaders and entrepreneurs build just, equitable brands. Raised on a cattle ranch in Oregon, Justin brings a no-BS, straight-off-the-range approach to leadership and business. For more than two decades, he's delivered heretical brand coaching that cuts through the noise, distilling complex ideas into clear, high-impact messages that move people. A master of language, he's the author of four books and a prolific writer of essays, poetry, and songs. At his core, Justin is a poet, agitator, and strategist who fiercely challenges entrenched power and questions the narratives that uphold the status quo. After multiple setbacks, I finally had the chance to interview Justin for the Ripple Effect Podcast. Justin is overflowing with insight and soul, so this conversation is split into two parts. Part One explores his move, mindset, and rediscovery of purpose, while Part Two delves into building soul-led brands and leading with authenticity in a world obsessed with formulas. Tune in to The Ripple Effect Podcast and join me for a powerful, unfiltered conversation with Justin Foster: a living example of what it means to live with intention and fire.     Ripple with Justin Foster Instagram: https://www.instagram.com/fosterthinking/ Facebook: https://www.facebook.com/JustinFoster LinkedIn: linkedin.com/in/fosterjustin Website: massivechange.co/ Subscribe to The Third Way: https://substack.com/@fosterthinking     Ripple with Steve Harper  Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe Be a Patron: https://www.patreon.com/SteveHarper Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond To inquire about my availability for conference keynotes, corporate training, or performance coaching, please contact info@ripplecentral.com.

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, and Rob tackle marketing's most persistent divide: brand versus performance. They explore why organizations still separate these teams despite evidence they work better together, how TV bridges both goals, and practical ways to measure success across the funnel. Plus, hear why emotional storytelling doesn't mean sacrificing sales activation.Topics covered: [01:00] Why performance marketing has taken over budgets[03:00] The problem with prioritizing what's easy to measure[11:00] Developing creative that drives both brand and sales[14:00] Why TV belongs in both the brand and performance buckets[17:00] Measuring TV's impact across short-term and long-term goals[20:00] How AI is transforming TV into a flexible, digital-like channel  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Harvard Business Review Article: https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-together2024 WARC Article: https://www.warc.com/newsandopinion/opinion/mark-ritson-takes-on-the-brand-performance-debate/en-gb/6874 2025 Marketing Architects and WARC report: https://www.marketingarchitects.com/FullFunnelGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance of female leadership and the role of creators in brand strategy, providing insights into the future of advertising. Takeaways Amy Lanzi transitioned from a finance background to the advertising industry. Her experience in yield management at American Airlines shaped her understanding of customer experience. The advertising landscape has shifted towards a focus on media investment rather than just creative campaigns. Balancing creativity and data is crucial for modern marketing strategies. AI and synthetic audiences are transforming how agencies approach consumer engagement. Female leaders should embrace their unique qualities and support other women in the industry. Brands need to establish strong connections with consumers through first-party data. Creators serve as personalized concierges for brands, influencing consumer behavior. The future of advertising will require brands to be the answer for consumers' needs. Understanding the creator economy is essential for brands to thrive. Chapters 00:00 Introduction to Amy Lanzi and Her Journey 05:42 Transitioning from Analyst to Agency Leader 12:18 Balancing Data and Creativity in Marketing 19:45 The Future of Marketing: AI and Consumer Connection 25:06 The Power of Creators in Brand Strategy Adtech Power Moves: Paramount+'s Retro Ad Play, AmEx's Commerce Media Launch, and Google's Antitrust Reckoning This week's episode of The Refresh dives into the evolving strategies shaping the advertising and media ecosystem. Paramount+ brings back a touch of traditional TV nostalgia with a new static ad placement format, while American Express joins the growing commerce media race with a premium, closed-loop offering. Duolingo takes more control over its ad operations by launching its own ads platform, signaling a shift toward in-house monetization strategies. Meanwhile, Google's adtech antitrust remedies trial wraps up, leaving the industry waiting to see if structural change could finally hit Big Tech's ad dominance. Paramount+ Launches “Streaming Fixed Units”: The streamer introduces a new ad format that locks an advertiser's placement into the same slot for a week after an episode airs, recreating traditional TV consistency and offering advertisers more predictability. American Express Debuts “AmEx Ads”: Leveraging first-party data from 34 million cardholders, AmEx enters the commerce media arena with an exclusive network housed on its own properties like AmexTravel.com, focusing on premium and affluent audiences. Commerce Media Competition Heats Up: With networks from Mastercard, Chase, and now AmEx, commerce media spending is projected to reach $170 billion in 2024, pushing companies to differentiate through niche audiences and unique value propositions. Duolingo Builds Its Own Ads Platform: The language-learning app strengthens its advertising business by creating a direct-sales platform that complements programmatic channels, achieving 3% higher CTRs and strong engagement with rewarded video formats. Google's Antitrust Trial Concludes: The DOJ's push for structural remedies, including potentially spinning off AdX, faces pushback from Google's behavioral proposals, setting the stage for potential landmark changes in adtech competition and regulation. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 big ideas discussed in this episode: BIG IDEA #1: The ad-production industry is broken. Ad agencies are big, slow, and expensive and it's possible to make agency-quality creative without an agency. BIG IDEA #2: Don't stress about being "original." Good artists borrow, great artists steal. - P. Picasso. Find a good bit and add your unique twist. That's what wins. BIG IDEA #3: The 5 Magic Metrics - Advertising/Marketing asset success comes down to 5 main factors: 1. Breakthrough 2. Product Recall 3. Message Recall 4. Likeability and 5. Purchase Intent. Hit on all five and you have a winning piece of creative. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

In this Halloween-themed episode, Sarah and Nate dive into the wildest (and weirdest) campaigns in advertising history (the ones that shouldn't have worked… but somehow did.) From the Tango Orange Man who literally slapped sales up 33%, to the Diamond Shreddies intern who made millions by tilting a cereal 45 degrees, to Pepsi's 1992 Number Fever fiasco that sparked riots in the Philippines, this episode is a masterclass in how psychology, timing, and cultural context can make or break a campaign. Expect laughter, disbelief, and plenty of “wait, that actually worked?” moments...plus two challenges for listeners at the end. Because sometimes, genius isn't about doing more — it's about seeing differently.

PATREON UNLOCKED EP: Join the lads for a surprisingly fun side-journey into the world of Elastica. Lots of Fall-related talk, as expected, while featuring MES performing on vocals and multiple Fall references abound. Come on, mate!Are you searching for the (next episode) now? Are you looking for the real thing, yeah? You may be missing out on more great Fall-related explorations… but not if you join us on ⁠WATF PATREON:  Full A & B-SIDE discussions (Now!), special (Patreon-only) bonus episodes, side excursions into Fall-member side projects, and early access to all episodes! ⁠⁠⁠⁠⁠⁠Join WATF Pod on PATREON and get them all! Including rare Fall content, merch, and exclusive chats with Gavin & Steve as they discuss everything Fall-related.⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow WATF Pod on: ⁠Instagram⁠  //  YouTube  //  ⁠Twitter⁠  //  ⁠Facebook⁠For more Fall-related info, please visit our fellow Fall-heads' great work at:  TheFall.org  //  Annotating The FallTheme Song by Gavin Watts: ⁠https://wearethefallpod.bandcamp.com/⁠Produced and presented by Watts Happening Records: ⁠www.TheWattsHappening.com⁠Advertising & Guest Inquiries - Contact:  wearethefallpod@gmail.com

This episode is presented by Create A Video – As all tyrannical authoritarians do, President Donald Trump welcomed world leaders to Egypt to celebrate a peace deal to end the conflict between Israel and Hamas. We have live coverage of Trump's remarks. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The FBI has severed ties to the Southern Poverty Law Center amid allegations that it is biased and a political arm of the Democrat party. AP Dillon is a reporter for the North State Journal. and publisher of More To The Story. She joined me to discuss. Plus, the latest crime stories from "Detroit on the Catawba." Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Twenty hostages have been returned to Israel today as part of the first step in a longer peace deal negotiated by President Donald Trump's administration between Hamas and the Jewish nation. But for a lot of the people demanding a "ceasefire now," this ceasefire and peace deal doesn't seem to be kosher. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This Week: Tedd Aurelius, Saul Colt, and Augie Ray join Bob to discuss Sora 2, whether social will face a "tobacco" moment, bots lying for likes, Instagram at 15, plus this week's #FairFailFoul.

If you try to scale your gym the wrong way, you might kill it.In this episode, Two-Brain founder and gym owner Chris Cooper shares how his first attempt at scaling nearly bankrupted his family. But you don't have to guess like he did.Today, Coop walks you through safe, profitable scaling using small-group and semi-private training.He explains the difference between the two services and how to transition existing clients into them, whether they're coming from one-on-one or big-group training. You'll also learn how to price small-group training correctly and connect members to fill sessions quickly. If you're looking for a tested method to grow your gym without burning out or going broke, tune in to hear the exact steps.LinksGym Owners UnitedBook a Call0:18 - Coop's big mistake3:10 - Going from PT to small groups8:13 - The data on small groups10:17 - Going from big to small groups13:22 - Advertising small group training

Nathan brings back his besties, Jay and Rae. They discuss the importance of brand visibility and messaging consistency. The topic was on focused on the visibility of a Brand's vibe, and the conversation was on how AI can assist in branding, the significance of storytelling, and the need for trust in the branding process. They shared personal stories on the necessity of having a clear brand presence and the challenges faced by businesses in achieving this. Watch the full video HERE. #branding #messaging #storytelling Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49   Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drives results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

In this episode of the Glowing Older podcast, host Nancy Griffin interviews Michael Clinton, founder and CEO of Roar Forward. They discuss his book Roar Into the Second Half of Your Life, and the concept of New Longevity. Clinton shares insights on reimagining life after 50, the importance of health span over lifespan, and the evolving role of age inclusivity in society and business. The conversation also touches on the impact of ageism, the significance of travel, and the need for continuous learning and personal growth. About Michael  Michael Clinton, in partnership with Hearst, is founder and CEO of ROAR Forward, a business-to-business intelligence, insights and content platform. ROAR Forward's primary focus is the new demographic segment of individuals aged 50+who are redefining the second half of life in their careers, passions and lifestyles. ROAR Forward offerings include the ROAR Report with proprietary data and research, bulletins, seminars, workshops, along with original content and events that shed light on the dynamically changing market demographic of individuals aged 50-plus who now comprise 35% of the population.  Clinton serves on the board of The Stanford Center on Longevity and is a globally recognized speaker about the New Longevity. In December 2023, he was named to Estee Lauder's first-ever Longevity Collective, a curated group of influential experts and global pioneers in longevity science and lifestyle. Clinton's best-selling book, ROAR into the second half of your life, now in its fourth printing, is the springboard for ROAR Forward. As a contributing writer for Esquire, Men's Health and Oprah Daily, Clinton frequently covers the topic of the new longevity movement. In 2024, Men's Health named Clinton “the pivot pioneer” in a feature about the 5 men leading the longevity conversation. In May 2019, Clinton was named senior media advisor to the CEO of Hearst after 21 years at the company. Previously, he was president of marketing & publishing director of Hearst Magazines and was a member of the board of directors of Hearst Corporation. Prior to that, Clinton was executive vice president of Condé Nast Publications. Key Takeaways The New Longevity is about reinventing, reimagining, and rethinking the second half of life. Healthspan plus Wealthspan equals a great Lifespan.The acronym for ROAR is, the R, the reimaginationprocess. O own your numbers. A the action plan, a program that we call life layering, and the final R is your relationships, reassessing the people around you in the second half of life.The huge population of 50-plus impacts company and brands strategies, marketing and advertising, society and culture and infrastructure. Thirty five percent of the US population is currently 50 plus, with 60 million people 65 or older, growing to 80 million by 2040. To put into perspective, 100 years ago there were only seven million people over 65 in the US. Advertising needs to be age inclusive. Imagery and messaging in advertising reinforces ageist thinking, which becomes self-imposed ageism.

James Warnken, a digital accessibility expert, joins Mark on this week's episode of the Brand Shorthand podcast to dive into the world of accessibility. Tune in to hear about James's journey to becoming an expert in the field, the company he founded, and how he's working to make the user experience both usable and accessible. This episode covers the full scope of digital accessibility and why it matters.  Join Mark and James for 30-ish as they discuss all things marketing, advertising, and of course … positioning! 

If you haven't seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold (A Complete Unknown, Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director's cut.” Akerho “AK” Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid Motors, where he's redefining what it means to build a premium brand in the EV space. Known for blending creativity, culture, and strategy, AK has led some of the most transformative campaigns in food, beverage, and now mobility. At Lucid, he's steering global storytelling and cultural partnerships around the launch of the Gravity SUV and beyond.Before Lucid, AK was Chief Marketing Officer at Beyond Meat, where he helped reshape how people think about food, and Senior Vice President of Marketing at Red Bull North America, where he drove record-breaking U.S. growth. From scaling Amazon's recruitment engine to building lifestyle movements with Red Bull, AK thrives on turning bold ideas into brands that inspire.Ian Grody is Chief Creative Officer of Giant Spoon, an independent, integrated agency that expands the ways people experience brands. As the only creative agency on Fast Company's Top 50 Most Innovative Companies 2023 and #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. Obsessed with culture and driven by insatiable curiosity, the agency is composed of teams across creative, media, and strategy to stir shit up for ambitious brands.Leading creative at Giant Spoon, Ian has produced award-winning work for clients like Lucid, Autodesk, HBO, Johnnie Walker, Netflix, Away, Marvel, and Savage x Fenty across offices in New York City and Los Angeles.Over the course of his career, Ian has been named one of Adweek's 100 People Shaping Culture and Media and included on The Drum's 100 Most Awarded Creative Directors in the World. Ian has written superhero shows, dystopian thrillers, and raunchy country musicals for networks like MTV, SyFy, and CMT; optioned features domestically and abroad; and published a graphic novel with AWA Studios and The Tribeca Film Festival.

Aleric Heck is one of the world's top YouTube advertising experts. He's spent millions driving results for his clients and teaches entrepreneurs how to use YouTube ads to grow brands and generate real leads. As the founder of AdOutreach and YouTube Ads Academy, Aleric combines paid and organic strategies to help creators boost their YouTube presence—without sabotaging the algorithm or resorting to fake engagement. On this episode we talk about: How paid traffic really affects your YouTube channel (and when it actually harms it) The difference between in-stream and in-feed ads—and which one drives authentic growth Using YouTube's new Boost feature wisely for channel growth Why “buying subscribers” wrecks your watch time and channel authority How to test and amplify top-performing videos for smart channel scaling Top 3 Takeaways Boosting videos is powerful—when you use in-feed ads, not skippable in-stream ads. YouTube's algorithm prioritizes real watch time and retention—not fake views or subscriber spikes. Paid advertising should amplify content that's already performing, not cover up weak videos or content gaps. Notable Quotes “The problem isn't running ads—it's using them the wrong way.” “If your content is weak, no amount of paid exposure will make it last—it actually kills your watch time.” “YouTube's Boost feature just validates what we've known: authentic promotion supports real growth.” Connect with Aleric Heck: Website: AdOutreach.com Instagram: @alericheck ✖️✖️✖️✖️

I'm glad I recently met Joe Burns. He's my kind of strategist: blunt, honest and mostly right. From Mother to BBH to Quality Meats, Joe has been shaping his own unique style, one we should all get familiar with. You can also WATCH this episode on our website or YouTube channel. Be sure to Subscribe.

Send us a textWe share a six-book reading stack and explain why switching between genres—biography, classic epic, mystery, gothic, and marketing—makes ideas stick. We show how fast first reads, slow second reads, and simple note-taking turn reading into a useful habit.• six-book list from Lucas to Homer to Hopkins• how the chapter-by-chapter “buffet” system works• why second reads deepen insight and recall• Daniel Pink's note-taking approach we use  https://youtu.be/vhZ6QAYlA_g?si=6d9GU0e3sWRZW1iq• parallels between Appointment with Death and Mexican Gothic• book recs from David Senra's Founders podcast  https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj?si=469d2cf689e2472e• new arrivals: Sam Walton https://www.amazon.com/dp/0553562835?ref=ppx_yo2ov_dt_b_fed_asin_title Ogilvy on Advertising  https://www.amazon.com/dp/039472903X?ref=ppx_yo2ov_dt_b_fed_asin_title • invite for listener book feedback via emailPlease like, subscribe, share, tell your friends and family about the podcastIf you've read any of these books, send me an email: scott@scottownsend.infoSupport the showI ♥ my podcast host @Buzzsprout. This link will get us both a $20 credit if you upgrade! https://www.buzzsprout.com/?referrer_id=1087190 The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2Resources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qweTwitter https://bit.ly/3enLDQaFacebook https://bit.ly/2Od4ItOInstagram https://bit.ly/2ClncWlSend me a text: 918-397-0327Executive Producer: Ben TownsendCreative Consultant: Matthew Blue TownsendShot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAuSamson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack https://amzn.to/3TIbACeVoice Actor: Britney McCulloughLogo by Angie Jordan https://blog.angiejordan.com/contact/Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar

Who killed Emma Caldwell? The 27-year-old woman mysteriously disappeared in 2005. Her body was found naked in isolated Scottish woods just weeks later. But it took 19 years to catch her killer. BBC journalist Sam Poling began investigating the cold case, only to discover the man she’d been interviewing for months was the man who murdered Emma. In a rare interview, Sam shares how she came face to face with a killer. Listen to Who Killed Emma? here. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Charlotte city leaders have adopted a narrative that residents have a misperception that crime is rising in the Queen City. But new data shows that crime in the Center City area is actually higher than in the same time period last year. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – As Charlotte police announce a new crackdown on "quality of life" public nuisance crimes, I take a look at a 40-year old analysis of how releasing mentally ill patients has been a failure. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In her only debate performance last night in the race for Virginia Governor, Democrat Abigail Spanberger proved that she is an intellectually flabby and terrible liar. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here – The Art and Science of Digital Marketing and Advertising On Spotify: Click Here – The Art and Science of Digital Marketing and Advertising Starting out with a paper airplanes site on Geocities Working […] The post Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising appeared first on Marketing Over Coffee Marketing Podcast.

Finishing up the conversation on Banana Ball in Memphis, Penny Hardaway Narrowing Down his Search for a New Assistant Coach; Parth Upadhyaya on J&J's John Calipari Interview, Advertising for St. Jude Tipoff Classic, Penny Deciding on Starters, The American Poll Results; Jason Ditches His Laptop to close the show

Welcome to episode 300 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken welcomes back Micki Love, a personal injury law firm operations and marketing expert with decades of experience helping attorneys grow and scale their practices. Micki started her career as a runner at Hughes & Coleman, a small personal injury firm in Kentucky, and over 23 years rose to Chief Operating Officer, helping the firm expand to 175 staff across nine offices in three states. She organized M&L Legal Marketing and Management seminars, implemented advanced intake systems, and optimized operational efficiency. After Hughes & Coleman, Micki joined Vista Consulting to help law firms overcome operational challenges. Since 2018, Micki has served as President and Chief Brand Strategist at cj Advertising, leading agency accounts and launching cj Consulting to help hundreds of firms double revenue and profitability. Under her leadership, cj Advertising earned recognition as one of the Inc. 5000's Fastest Growing Companies in 2024. Micki continues to guide law firms toward practical, results-driven strategies for growth while balancing her personal life, including traveling with her adult children. What you'll learn about in this episode:   1. Law Firm Growth and Strategy: - The evolution of personal injury law firm operations over the last three decades - Key strategies for scaling firms and maintaining high operational standards 2. Intake and Client Experience: - Optimizing intake to improve client satisfaction and case outcomes - How AI can assist in intake, case management, and client communication  3. Technology and Efficiency: - Leveraging AI and other tools to streamline workflows and reduce administrative burden - Balancing technology adoption with maintaining high-quality client service 4. Financial Management and Metrics:  - Tracking true cost per case versus traditional metrics for smarter decision-making - Using historical data and financial benchmarks to set realistic goals and KPIs Practical Guidance for Law Firms: - How to implement new processes and technology gradually to ensure adoption - Tips for staying competitive in a rapidly evolving legal industry 5. Resources and Next Steps: - How to connect with Micki through cj Advertising for consulting or mentorship - Actionable advice for law firms to start improving intake, operations, and revenue today Resources: Website: www.cjadvertising.comLinkedIn: linkedin.com/company/cj-advertising Facebook: facebook.com/cjAdvertising Instagram: instagram.com/cjadvertising Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

This episode is presented by Create A Video – North Carolina state Representative Cecil Brockman (D-Guilford) has been arrested and charged with statutory rape and indecent liberties with a minor and is awaiting his first appearance before a judge this afternoon. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In the wake of an announced ceasefire between Israel and Hamas, it's going to be tough to argue against President Donald Trump being awarded the Nobel Peace Prize for his efforts in brokering the deal. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Congresswoman Katie Porter - who is running for California Governor - gave one of the worst performances in a news interview I've ever seen. Ironically, it perfectly captured her awfulness for all voters to see. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Jackie Lipinski to unpack the newest AI experiments, marketing shifts, and growth mindsets shaping 2026 and beyond. From Meta's surreal new playground to the delicate relationship between builder breakthroughs and removing “limiting factors,” this episode looks at how curiosity and clarity drive progress, even when tech or timelines get in the way. Special AnnouncementsThe next Market Proof Marketing Academy is just around the corner, but the waitlist is already almost full! If you want in on this unique opportunity to learn from DYC's best and brightest - regardless of whether your builder works with Do You Convert - this is your chance. Seize the moment before the last few spots are gone. Key Topics DiscussedDoes the future belong to fewer, bigger players?Love the growth leaps, but remember to value every stepFever dream frontiers - is Meta wooing creators or consumers?Weighing the privacy costs of the “customized everything” digital dreamIn the NewsCompass to acquire Anywhere, creating world's largest brokerageMeta "Vibes" is released - will anyone care?Advertising in 2030 The post Ep 407: New Tricks, Old Limits appeared first on Online Sales and Marketing for Home Builders - DYC.