The Agent20io Podcast is the source for real estate agents to get actionable advice and tips to dominate their market over the coming years. With host, Stefan Winter who has been featured in Inman, as well as a guest in multiple real estate podcasts and shows will teach any agent how they can become…
In this episode, we talk about how an individual agent can beat Zillow and any of the big online portals at online marketing. Besides brand recognition that builds over time, the big portals get their traffic that they sell back to real estate agents as leads the same you way you get traffic. Google and Facebook Ads. Your big advantage as a local agent is that you can make your ads a lot more local. People know what areas of town they want to live in, and that is what they are searching for. Zillow and the big portals just target major cities, because they don't know all the neighborhoods, sub-divisions and master-planned communities. Targeting those, you'll have way better conversion, just make sure your landing page delivers on what you promised in the ad.
Understanding that ROI > Cost is one of the important lessons a real estate agent needs to learn. It is the biggest reason some agents say online marketing works and go to the top 30% in their market with two years while some agents say there is no way you can build a successful real estate business online. Facebook, Google or any company you hire to advertise for you will not care what website or landing page you are sending traffic too. They will all gladly accept your money. The key to success though is to make sure that money and traffic is not just looking at your website, but filling out contact forms, reaching out to you and converting from traffic, to leads, to closed transactions. In this episode, I am using websites as the example, but you should look at the cost and ROI for every product, tool or course you buy.
Episode 000 of the Agent20io Podcast with Stefan Winter will give you a quick introduction to what qualifies Stefan to host this podcast, what value a real estate agent or any 1099 employee that needs to generate their own business can gain for this podcast and when to expect new episodes. Please download the Anchor.fm App to submit questions for the call in show or submit questions to questions@agent20io.com
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