Podcasts about Targeting

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Best podcasts about Targeting

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Latest podcast episodes about Targeting

PPC Den: Amazon PPC Advertising Mastery
How TACoS Relates to Your Ad Performance

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later May 9, 2025 27:58


In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign's flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We'll see you in The PPC Den!

Northwest Florida Fishing Report
Slow Pitch Jigging With Bill Falconer

Northwest Florida Fishing Report

Play Episode Listen Later May 9, 2025 91:26


Targeting deep fish with precision, out-catching bait with jigs, and dialing in your gear for serious slow pitch success—all in this week's episode. In this episode of the Northwest Florida Fishing Report, the crew is joined by Bill Falconer, host of the Mastering Rod Building podcast, for a deep dive into the art of slow pitch jigging. Originally developed in Japan for heavily pressured fisheries, this technique has proven highly effective along the Northern Gulf Coast—often outperforming traditional bait fishing. Bill and the hosts break down the specialized gear needed, from rods and reels to jigs and lines, along with practical tips on jig selection by depth, essential tools like split ring pliers and gloves, and the importance of mastering the right knots. Whether you're new to jigging or looking to refine your setup, this episode is packed with insights to level up your offshore game. The Northwest Florida Fishing report is your best resource for the Destin Fishing Report, Panama City Fishing Report, Pensacola Fishing Report, Navarre Fishing Report, and everywhere in between. For the anglers looking for a Destin Fishing Report, Ft. Walton Beach fishing report, Choctawhatchee Bay Fishing Report, or Miramar Beach fishing report, look no further. Every week we bring you a report for those anglers interested in an Okaloosa Island fishing report and a Santa Rosa Beach fishing report and everywhere in between. For our guys looking for the Pensacola fishing report or the Navarre Fishing Report, we've got you covered. It's all brought to you whether it's good, bad, or ugly. Please Subscribe, Rate, and review wherever you listen to podcasts, and don't forget to text the word “nwffr” to 779-345-2918  to get that AFTCO CAMO LENS CLEANER CLOTH  or click here to be added to our email list and we'll send you the new show each week!  Sponsors Fishbites Dixie Supply and Baker Metal Killerdock Test Calibration Coastal Connection EXP Realty Great Days Outdoors Hilton's Realtime Navigator Bucks Island Marine Salts Gone Shoreline Plastics Saunders Yachtworks East Pass Broadbill Open Survival at Sea Tohatsu Pure Flats  Southeastern Pond Management

Wits & Weights: Strength and Nutrition for Skeptics
How She Lost 100 Pounds in Perimenopause and is Building Muscle Over 40 | Ep 319

Wits & Weights: Strength and Nutrition for Skeptics

Play Episode Listen Later May 9, 2025 55:49 Transcription Available


Join WWPU (Wits & Weights Physique University) to learn evidence-based approaches to building muscle and losing fat at any age. From strategies for women during peri/postmenopause to step-by-step systems for body composition... all designed to help you achieve your goals without confusion or misinformation. Learn more:https://witsandweights.com/physique--"You can't build muscle during perimenopause." How many women have heard this discouraging statement from doctors, trainers, or social media? Today's episode shatters this harmful myth through the journey of my client Cynthia, who not only lost over 100 pounds but is now successfully building quality muscle during perimenopause.If you've been told that hormonal changes during perimenopause mean you can't build muscle anymore or that muscle gain automatically means gaining excess body fat, this episode will change your perspective.Cynthia reveals exactly how she's avoiding excessive fat gain while increasing muscle mass, and why the common advice about hormones and muscle building after 40 is entirely wrong.Main Takeaways:Why building muscle is possible (and essential) during perimenopauseHow to distinguish between muscle gain and water weight fluctuationsThe mindset shift needed when transitioning from fat loss to muscle buildingWhy tracking measurements matters more than the number on the scaleHow strength training becomes your most powerful tool against hormonal changesTimestamps: 0:01 - Why muscle building during perimenopause matters2:50 - The multiple benefits of building muscle after weight loss8:49 - What finally worked for Cynthia's 100+ pound transformation12:17 - Key mindset shifts she learned in Physique University16:35 - Overcoming the fear of gaining weight during a bulk21:41 - The importance of strength training during hormonal changes28:53 - Optimal training frequency and exercise selection33:33 - Targeting specific muscle groups effectively45:04 - Pre-workout nutrition strategies that work49:33 - Tracking progress beyond the scale53:36 - The encouraging truth of muscle building at any ageJoin WWPU (Wits & Weights Physique University) free for 2 weeks!Support the show

The 511 News
The Satanic Cult Targeting Your Children

The 511 News

Play Episode Listen Later May 9, 2025 17:43


The FBI has made a number of arrests concerning a satanic terror group with the name of the 764 network who have targeted children as young as nine years old. They coerce and recruit them to do horrible and heinous things to others and even themselves. Follow Good Fight Ministries on: Facebook: https://www.facebook.com/goodfightministries  Instagram: https://www.instagram.com/goodfightministries  Twitter/X: https://www.twitter.com/goodfightmin  TikTok: https://www.tiktok.com/@goodfightministries  Support us on Patreon: https://www.patreon.com/goodfight 

Cybercrime Magazine Podcast
Cybercrime News For May 9, 2025: FBI Investigates Predatory Network '764' Targeting Teens

Cybercrime Magazine Podcast

Play Episode Listen Later May 9, 2025 2:38


The Cybercrime Magazine Podcast brings you daily cybercrime news on WCYB Digital Radio, the first and only 7x24x365 internet radio station devoted to cybersecurity. Stay updated on the latest cyberattacks, hacks, data breaches, and more with our host. Don't miss an episode, airing every half-hour on WCYB Digital Radio and daily on our podcast. Listen to today's news at https://soundcloud.com/cybercrimemagazine/sets/cybercrime-daily-news. Brought to you by our Partner, Evolution Equity Partners, an international venture capital investor partnering with exceptional entrepreneurs to develop market leading cyber-security and enterprise software companies. Learn more at https://evolutionequity.com

Indiana Week in Review
A Bill Targeting Non-profit Hospital Systems

Indiana Week in Review

Play Episode Listen Later May 9, 2025 26:46


A bill threatening the non-profit status of several hospital systems over the cost of care, though the impact on healthcare costs is unclear. Governor Braun signs an anti-DEI bill into law that critics say twists the meaning of diversity, equity, and inclusion into something they are not. Lawmakers revive the A-to-F school ranking system with rollout expected by the end of 2026. Host Brandon Smith is joined by Republican Mike O'Brien, Democrat Elise Shrock, Niki Kelly of the Indiana Capital Chronicle, and Oseye Boyd of Mirror Indy to debate and discuss this week's top stories.

John Solomon Reports
Weaponized Government: How Political Agendas are Targeting Citizens

John Solomon Reports

Play Episode Listen Later May 8, 2025 37:50


Senator Ron Johnson discusses the troubling directives from the Biden administration targeting various groups, including parents, military members, and lawful gun owners. Johnson shares his insights on the implications of these actions, the need for accountability, and the importance of restoring integrity to government agencies. Harvard professor emeritus and author of "Palestinianism," Alan Dershowitz dissects the implications of recent legal memos, the ongoing warfare in law, and the challenges facing the FBI and DOJ. Alan shares his insights on the political landscape of legal representation and the troubling trends in American universities regarding free speech and academic integrity. Additional interview with Real America's Voice border correspondent Oscar Ramirez.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CyberWire
Targeting schools is not cool.

The CyberWire

Play Episode Listen Later May 8, 2025 36:31


The LockBit ransomware gang has been hacked. Google researchers identify a new infostealer called Lostkeys. SonicWall is urging customers to patch three critical device vulnerabilities. Apple patches a critical remote code execution flaw. Cisco patches 35 vulnerabilities across multiple products. Iranian hackers cloned a German modeling agency's website to spy on Iranian dissidents. Researchers bypass SentinelOne's EDR protection. Education tech firm PowerSchool faces renewed extortion. CrowdStrike leans into AI amidst layoffs. Our guest is Caleb Barlow, CEO of Cyberbit, discussing the mixed messages of the cyber skills gaps. Honoring the legacy of Joseph Nye. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today we are joined by Caleb Barlow, CEO of Cyberbit, who is discussing the mixed messages of the cyber skills gaps. Selected Reading LockBit ransomware gang hacked, victim negotiations exposed (Bleeping Computer) Russian state-linked Coldriver spies add new malware to operation (The Record) Fake AI Tools Push New Noodlophile Stealer Through Facebook Ads (Hackread) SonicWall urges admins to patch VPN flaw exploited in attacks (Bleeping Computer) Researchers Details macOS Remote Code Execution Vulnerability - CVE-2024-44236 (Cyber Security News) Cisco IOS XE Wireless Controllers Vulnerability Enables Full Device Control for Attackers (Cyber Security News) Cisco Patches 35 Vulnerabilities Across Several Products (SecurityWeek) Iranian Hackers Impersonate as Model Agency to Attack Victims (Cyber Security News) Hacker Finds New Technique to Bypass SentinelOne EDR Solution (Infosecurity Magazine) CrowdStrike trims workforce by 5 percent, aims to rely on AI (The Register) Despite ransom payment, PowerSchool hacker now extorting individual school districts (The Record)  Joseph Nye, Harvard professor, developer of “soft power” theory, and an architect of modern international relations, dies at 88 (Harvard University)  Nye Lauded for Cybersecurity Leadership (The Belfer Center for Science and International Affairs at Harvard University) Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Stocks To Watch
Episode 604: Bedford Park Capital: Targeting High Growth at Low Valuations

Stocks To Watch

Play Episode Listen Later May 8, 2025 6:48


Strong due diligence and a clear understanding of what to look for in Canada's publicly traded companies set Bedford Park Capital apart as a leading independent investment firm.President and CEO Jordan Zinberg shares the firm's strategy for delivering long-term value to investors, the unique demand it fulfills within the investment landscape, and the key factors driving its success—including its first-place recognition in the Equity Focused category at the 2024 Canadian Hedge Fund Awards. Explore the opportunities in their portfolio by visiting their website:  https://www.bedfordparkcapital.comWatch the full YouTube interview here: https://youtu.be/89IDytwNezcAnd follow us to stay updated: https://www.youtube.com/@GlobalOneMedia?sub_confirmation=1

Cybercrime Magazine Podcast
Husband Hacks Scammers Targeting Wife. Smishing Scheme Revealed. Grant Smith, Phantom Security Group

Cybercrime Magazine Podcast

Play Episode Listen Later May 8, 2025 12:52


Grant Smith is the founder of Phantom Security Group. In this episode, he joins host Charlie Osborne to discuss his experience uncovering a large-scale USPS smishing scheme that targeted his wife, including what challenges he encountered, the steps of his investigation, and more. • For more on cybersecurity, visit us at https://cybersecurityventures.com

Bob Sirott
Scammers are targeting last-minute Mother's Day shoppers

Bob Sirott

Play Episode Listen Later May 8, 2025


President and CEO of the Better Business Bureau Steve Bernas joins Bob Sirott to bring awareness to Mother’s Day and small business scams. He also shares details about the BBB’s Scam Survival Toolkit and why phishing emails could be difficult to spot.

PeerView Heart, Lung & Blood CME/CNE/CPE Video Podcast
Amanda S. Cass, PharmD, BCPS, BCOP - DLL3-Targeting BiTE Therapy in SCLC: A Pharmacist's Guide to Evidence and Integration

PeerView Heart, Lung & Blood CME/CNE/CPE Video Podcast

Play Episode Listen Later May 8, 2025 52:17


This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CPE information, and to apply for credit, please visit us at PeerView.com/EJP865. CPE credit will be available until May 8, 2026.DLL3-Targeting BiTE Therapy in SCLC: A Pharmacist's Guide to Evidence and Integration In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by educational funding provided by Amgen.Disclosure information is available at the beginning of the video presentation.

PeerView Clinical Pharmacology CME/CNE/CPE Audio Podcast
Amanda S. Cass, PharmD, BCPS, BCOP - DLL3-Targeting BiTE Therapy in SCLC: A Pharmacist's Guide to Evidence and Integration

PeerView Clinical Pharmacology CME/CNE/CPE Audio Podcast

Play Episode Listen Later May 8, 2025 52:17


This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CPE information, and to apply for credit, please visit us at PeerView.com/EJP865. CPE credit will be available until May 8, 2026.DLL3-Targeting BiTE Therapy in SCLC: A Pharmacist's Guide to Evidence and Integration In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by educational funding provided by Amgen.Disclosure information is available at the beginning of the video presentation.

The Greek Current
Trump says US will stop attacking Houthis after they pledged to stop targeting ships

The Greek Current

Play Episode Listen Later May 7, 2025 13:32


On Tuesday President Trump said that the US would stop attacking the Houthis in Yemen because the group had "capitulated", adding that the Houthis had pledged to stop attacking ships in the Red Sea. This move comes after pressure from both regional players like Saudi Arabia - which President Trump is planning to visit - and from within the MAGA camp. Sean Mathews, a journalist for the Middle East Eye covering the Middle East, North Africa and the Balkans, joins Thanos Davelis as we look into this announcement and break down what it means for the wider region - including Greece. You can read the articles we discuss on our podcast here:Exclusive: Saudi Arabia pressed Trump to stop attacks on Yemen ahead of visitTrump says the US will stop bombing Yemen's Houthis after rebels say they'll stop targeting shipsGreece aims to boost domestic defense industry's role, Dendias saysGreece leverages defense spending to underscore US alignmentMerz's messy path to power raises questions for future governmentMerz is weakened from Day 1. Europe will pay the price.

Young Boss with Isabelle Guarino
Master Your Marketing: Find Your Perfect Avatar

Young Boss with Isabelle Guarino

Play Episode Listen Later May 7, 2025 16:50


Are your marketing efforts falling flat? In this empowering episode of the *Young Boss* podcast, Isabelle Vino breaks down how to master your marketing by defining your perfect avatar

No BS Business School
#024: How to Run Paid Ads That Feel Good (and Work) with Megan Shields

No BS Business School

Play Episode Listen Later May 7, 2025 34:25


Paid ads that actually feel good? Yep. It's possible—and this episode proves it.If you've ever thought, “I know I need more visibility… but I don't want to feel like I'm selling out,”  or “I tried ads once. I lost money and felt gross the entire time.”You're not alone—and you're not doing it wrong.So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that's a myth—and today, we're busting it with the help of Megan Shields.Megan is the CEO of ChimeHouse Media and my go-to expert when it comes to ethical Facebook and Instagram ad strategy. She works with podcasters and values-led business owners to help them grow their audience, their email list, and their revenue—without burnout, bro marketing, or creepy targeting tactics.In this episode, we talk about what it really takes to run Meta ads that work—while still feeling true to who you are.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why most women entrepreneurs avoid ads—and how to rethink them✅ How to write ad copy that converts without sounding like a pushy bro ✅ Targeting strategies that are ethical, effective, and privacy-conscious ✅ What to focus on before you ever run an ad—so you don't waste money3 KEY TAKEAWAYS:1️⃣ Marketing with Integrity Isn't Just Possible—It Performs You can grow your audience and revenue without compromising your values. Ads are just a tool. How you use them is up to you.2️⃣ It's Not About Big Budgets—It's About Smart Strategy You don't need to spend thousands to see results. You need the right message, the right audience, and a plan you can trust.3️⃣ Visibility Doesn't Have to Equal Burnout The right ads amplify your mission. They don't replace your values—they help you share them with more people, more consistently.

Simply Trade
[Eh!] Canada Trade Updates Post Election

Simply Trade

Play Episode Listen Later May 7, 2025 36:08


We welcome back trade experts Will Pellerin and Tayler Farrell from McMillan unveil the critical shifts in Canada's international trade strategy following the recent election of Prime Minister Mark Carney. With escalating US tariffs, complex global trade tensions, and a rapidly changing economic landscape, Canadian businesses are facing unprecedented challenges and opportunities in international markets. Key Trade Insights: US-Canada Trade Dynamics - USMCA agreement under intense scrutiny - Potential wholesale renegotiation of trade terms - Strategic approach to managing US tariff pressures - Critical focus on maintaining and developing business relationships Trade Diversification Strategy - Exploring new international partnerships - Reducing interprovincial trade barriers - Targeting markets beyond traditional US relationships - Leveraging immigration networks for market expansion Tariff Navigation Tactics - Understanding complex tariff classifications - Utilizing remission orders and customs exceptions - Developing scenario planning for multinational businesses - Adapting to rapidly changing trade regulations Expert Quotes That Matter: "We're very close to the bottom right now. Things can only look up." - Will Pellerin Connect with Will: https://mcmillan.ca/people/william-pellerin/ "Trade diversification means exploring new partners, reducing interprovincial barriers, and cutting regulatory burden." - Tayler Farrell Connect with Tayler: https://mcmillan.ca/people/tayler-farrell/ Connect with Warrington: https://www.linkedin.com/in/warringtonellacott/ Don't Miss: The Canadian Association of Importers and Exporters' Annual Trade Summit in November, focusing on actionable trade diversification strategies! https://www.iecanada.com/fall-summit In the midst of all this chaos, education is your best ally. Access Exclusive Resources Here ⏬ Recommended Resources: Check out these courses we offer here at GTC!

LUNCH! with Shelley
Micro Targeting with a Macro View

LUNCH! with Shelley

Play Episode Listen Later May 7, 2025 55:17


Welcome to the latest episode of Lunch with Shelley with today's special guest Sara Taylor Fagan! Sara, aside from being my birthday buddy, is a true data whiz, a serial entrepreneur, the Co-Founder and Chief Executive Officer of Tunnl, and a regular contributor on NBC's Meet the Press. Join us and Claude at the always fun and delicious Café Milano for a really interesting conversation that includes chats about polls, microtargeting, behind the scenes in the green room, and memorable stories from Sara's White House Days. Check us out at www.lunchwithshelley.com or wherever you get your favorite podcast, and in the meantime Peace, Love and Lunch!

NAILED IT! The Business of Roofing
532. 5 Ways To Increase Your Roofing Companies Lead Quality | Joseph Hughes

NAILED IT! The Business of Roofing

Play Episode Listen Later May 7, 2025 6:24


Schedule A Marketing Blueprint CallRunning ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.Here's what you'll learn:✅ How to improve lead targeting on ad platforms✅ Why content matters just as much as your targeting✅ How to use friction to filter out low-intent leads✅ What types of offers attract the right clients✅ Why providing value upfront builds trust and authorityThis isn't about gimmicks, it's about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.Key Timestamps:(0:03) – Identifying the problem: low-quality leads and price shoppers(0:45) – Strategy #1: Targeting the right audience within ad platforms(1:21) – Strategy #2: Using content to speak directly to ideal customers(2:48) – Strategy #4: Rethinking your offer to attract serious buyers(4:16) – Strategy #5: Providing value upfront to build trust and authority(5:39) – Final advice on scaling, working with agencies, and optimizing before spending moreConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

Chicago Bulls Central
Josh Giddey Predicted To Sign For $25 Million | Wizards Targeting Jalen Smith Trade With Bulls

Chicago Bulls Central

Play Episode Listen Later May 7, 2025 22:59


Josh Giddey's pending contract with the Chicago Bulls sparks debate as predictions range from $25-30 million annually. The restricted free agency landscape and limited market options could influence negotiations. Meanwhile, the Washington Wizards reportedly target Jalen Smith, making all three Bulls centers potential trade pieces. This development fuels speculation about the team's draft strategy and roster plans. Haize breaks down the lessons from the NBA playoffs, highlighting the Bulls' areas for improvement in coaching, depth, team chemistry, and star power. Can Chicago close the gap and become truly competitive in the postseason?Tune in for insights on the Bulls' path forward and the critical moves needed to elevate their playoff prospects.Podcast Links: https://linktr.ee/BullsCentralPodGet at us:Email: BullsCentralPod@gmail.comTwitter:@BullsCentralPodPhone: ‪(773) 270-2799‬Our Sponsors:* Check out Cigars International and use my code BULLS20 for a great deal: https://www.cigarsinternational.comSupport this podcast at — https://redcircle.com/chicago-bulls-central/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Takacs McGinnis Elder Care Law Hour
Episode 270: Latest Scams Targeting Seniors

Takacs McGinnis Elder Care Law Hour

Play Episode Listen Later May 7, 2025 23:55


Would you recognize a scam? We like to think we are savvy enough to avoid it. But, scams are becoming more and more prevalent and sophisticated. Making it even more likely to become a victim. Elder Care Coordinator Debra King speaks with Jim Hughes about how to spot a scam. Jim has spent the last 40 years becoming an expert in risk management and is the owner of Business Risk Solutions. Jim wants to offer listeners two FREE GIFTS in the links below: Identity Theft Protection (Must Have) TIPS for Seniors - Free Report https://business-risk-solutions.kit.com/80c3f42aa8 AND Cybersecurity Self Assessment "Ultimate Checklist" URL with KIT https://business-risk-solutions.kit.com/d06ed4644b

News 8 Daily
Man Killed Outside Courthouse May Have Been Targeting Suspect in Grandchildren's Deaths

News 8 Daily

Play Episode Listen Later May 7, 2025 8:57


ALSO: Media Outlets, Including Circle City Broadcasting, Sue Indiana Over Execution Coverage Ban... Real ID Requirements Officially Begin... PLUS... Pacers Take 2-0 Series Lead as Haliburton Sinks Game-Winning 3-PointerSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Uncontested Investing
Scaling Your Short Term Rentals Portfolio

Uncontested Investing

Play Episode Listen Later May 6, 2025 17:36


In this episode of Uncontested Investing,we dive into the booming world of short-term rentals (STRs) and explore how savvy investors are leveraging platforms like Airbnb and Vrbo to maximize cash flow, diversify geographically, and reduce risk.   From vacation properties to workforce housing, the hosts break down how investors of all sizes can scale intelligently by choosing the right locations, designing a memorable guest experience, and taking advantage of seasonal markets.    Whether you're new to STRs or looking to grow your portfolio, this episode is full of practical advice and fresh ideas to expand your impact in the rental space.   Key Talking Points of the Episode   00:00 Introduction 01:05 How STRs can earn 2–3x the monthly income vs. long-term rentals 02:07 Avoiding competitive metro markets through location flexibility 03:25 Underrated markets: Wyoming, Buffalo, Acadia, and snowmobile trails 05:21 Lower maintenance burden for STRs vs. traditional property managers 07:22 Guest experience: why it matters and how to differentiate your STR 08:23 Becoming a Superhost: reputation, reviews, and responsiveness 09:45 What is PadSplit? 10:38 Targeting the workforce for your STRs 12:31 The value of guest feedback: guestbooks, quick fixes, seasonal upgrades 14:00 How smart home tech can help improve your STR 16:14 How shorter tenancies reduce strain and increase adaptability   Quotables   “With a short-term rental, you can actually generate two to three times more income than a long-term lease.”   “You decide your level of involvement—from doing it yourself to having a full-service team handle it all.”   “Diversification isn't just about property type. It's about location, lease length, and tenant type.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/

Clear Admit MBA Admissions Podcast
MBA Wire Taps 423—695 GMAT, in Australia. Targeting 330 GRE, in India. Booth vs Haas.

Clear Admit MBA Admissions Podcast

Play Episode Listen Later May 5, 2025 37:29


In this week's MBA Admissions podcast we began by discussing the Round 3 activity on LiveWire; interview invites and final decisions continue to roll out for this shortened application cycle; next week Emory / Goizueta, Berkeley / Haas and Duke / Fuqua are scheduled to release final decisions. Graham noted a new Clear Admit survey, where we are trying to understand the issues and concerns that international students may have, with regards to coming to the United States for an MBA. The survey link is here: https://bit.ly/mba25usa Graham highlighted Clear Admit's Application Overview May series of events that begin this week on Tuesday and Wednesday. Tuesday's event includes Dartmouth / Tuck, Duke / Fuqua, INSEAD, London Business School and Michigan / Ross. The remainder of events in this series will be hosted on May 20 and 21. Signups are here: https://bit.ly/appoverview25 Sandwiched in the middle of this series is Clear Admit's MBA admissions fair in Boston, on May 14th. This event includes panel discussions, one of which is focused on Consulting hiring and is led by Bain. Twenty-four of the top 25 U.S.-based MBA programs are planning to attend, along with London Business School. Signups for this event are here: https://bit.ly/mbafair2025 Graham noted three articles recently published on Clear Admit. The first details the best laptops for MBAs as they plan to begin their program. The second article is part of Clear Admit's Real Numbers series and looks at the percentage of MBA students who go into Consulting after business school. The final article is a deep-dive research piece that examines placement statistics of the top US MBA programs, by geography. This helps us understand the regional nature of many of the leading MBA programs. Graham highlighted five Real Humans alumni spotlights, alums from Michigan / Ross working at PepsiCo, Emory / Goizueta working at Accenture, IESE working at BCG, Irvine / Merage working at Disney, and Columbia working at their own company, Small Bear. Finally, Graham discussed a recently published podcast episode about careers and impressive growth at SMU Cox with Shelly Heinrich. For this week, for the candidate profile review portion of the show, Alex selected two ApplyWire entries and one DecisionWire entry: This week's first MBA admissions candidate has a 695 GMAT score and a strong GPA. They are working in Australia and received their undergraduate degree from New Zealand. This week's second MBA candidate is from India and has 8 years of work experience. They are targeting a 330 on the GRE and have extensive experience building online communities. The final MBA candidate is deciding between Chicago / Booth and Berkeley / Haas. They are seeking a career in tech. This episode was recorded in Paris, France and Cornwall, England. It was produced and engineered by the fabulous Dennis Crowley in Philadelphia, USA. Thanks to all of you who've been joining us and please remember to rate and review this show wherever you listen!

The 217 Today Podcast
217 Today: Chancellor Robert Jones addresses departure from U of I, Trump targeting higher ed

The 217 Today Podcast

Play Episode Listen Later May 5, 2025


In today's deep dive, we’ll listen to a conversation with University of Illinois Urbana-Champaign Chancellor Robert J. Jones as he reflects on leading the university for the past nine years.

Eye on Security
UNC5221 and The Targeting of Ivanti Connect Secure VPNs

Eye on Security

Play Episode Listen Later May 5, 2025 27:55


Matt Lin (Senior Incident Response Consultant, Mandiant) and Daniel Spicer (Chief Security Officer, Ivanti) dive into the research and response of UNC5221's campaigns against Ivanti. They cover how this threat actor has evolved from earlier campaigns, the continued focus of edge infrastructure by APT actors, and the shared responsibility of security in mitigating threats like this. https://cloud.google.com/blog/topics/threat-intelligence/china-nexus-exploiting-critical-ivanti-vulnerabilityhttps://cloud.google.com/blog/topics/threat-intelligence/ivanti-connect-secure-vpn-zero-dayhttps://www.ivanti.com/blog/an-update-on-ivantis-ongoing-commitment-to-enhanced-product-securityhttps://www.ivanti.com/resources/secure-by-design/2024https://cloud.google.com/blog/topics/threat-intelligence/2024-zero-day-trends?e=48754805

WRAL Daily Download
Why hackers are targeting student data

WRAL Daily Download

Play Episode Listen Later May 5, 2025 12:02


Earlier this year — North Carolina parents learned that a hacker accessed data tied to most of the state’s public school students. The breach underscored why children’s data is so coveted by hackers, and why government officials have a hard time protecting it. WRAL Education Insider Emily Walkenhorst explains.

AP Audio Stories
Brazilian police arrest 2 people over alleged plot targeting Lady Gaga concert in Rio

AP Audio Stories

Play Episode Listen Later May 4, 2025 0:45


AP correspondent Donna Warder reports on a thwarted plot to detonate a bomb at Lady Gaga's concert in Rio de Janeiro.

Anderson Cooper 360
Judge Permanently Blocks ‘Unconstitutional' Trump Order Targeting Law Firm

Anderson Cooper 360

Play Episode Listen Later May 3, 2025 47:27


After weeks of President Trump threatening and intimidating big law firms into bowing down and giving him hundreds of millions of dollars in free services, one federal judge has said enough. Plus, the President tries to starve public broadcasting of money. Why and how he's doing it. Legendary documentary filmmaker Ken Burns and the CEO of PBS, Paula Kerger, join AC360° to talk about what is at stake. Learn more about your ad choices. Visit podcastchoices.com/adchoices

AP Audio Stories
Judge blocks Trump executive order targeting elite law firm, a blow to his retribution campaign

AP Audio Stories

Play Episode Listen Later May 3, 2025 0:52


AP's Lisa Dwyer reports on a new legal order involving a blocked law firm.

PBS NewsHour - Segments
A look at Trump’s executive order targeting public media funding

PBS NewsHour - Segments

Play Episode Listen Later May 2, 2025 5:57


President Trump issued an executive order instructing the Corporation for Public Broadcasting to halt all funding for PBS and NPR. It would impact those two networks, the roughly 1,500 public media stations nationwide and national programs like the News Hour. William Brangham reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders

The Non-Prophets
False Claim Spreads About IRS Targeting Churches

The Non-Prophets

Play Episode Listen Later May 2, 2025 22:49


Senator James Lankford is pushing a bill to relax political speech restrictions for churches, despite admitting it's largely unnecessary. The Non-Prophets panel explores how clergy already flout the Johnson Amendment with impunity while secular 501(c)(3)s remain muzzled. Could repealing the rule backfire and empower atheist nonprofits? Or would it further tilt the playing field toward well-funded religious institutions?News Source:The Friendly Atheist by Hemant Mehta, April 14, 2025https://www.friendlyatheist.com/p/sen-james-lankford-knows-the-irsThe Non-Prophets, Episode 24.17.3 featuring Jimmy Jr., Rob, Tracy Wilbert and The Ejector Seat Senator Admits IRS Rule Change for Churches Is Pointless

Coacharya's Coach to Lead
Shaping Perception A Coaching Approach to Branding & Marketing

Coacharya's Coach to Lead

Play Episode Listen Later May 2, 2025 53:18


Learn how to attract more clients by mastering the crucial role of perception in your coaching brand and marketing! Join Silvester Jacob from Coacharya as he breaks down the essential STP framework (Segmentation, Targeting, Positioning) and reveals how shaping your audience's view can lead to greater success. In this session, you'll discover:- The core of the STP framework and its application for coaches.- How perception influences your marketing effectiveness.- Practical strategies to identify your ideal clients and tailor your message.- Key elements for effective positioning in the coaching market.- Insights on rebranding and the impact of social media.- Answers to audience questions and a glimpse into a perception-building challenge.Elevate your coaching practice by understanding and shaping how your audience sees you! 

Embrace Your Real
What Soreness Really Says About Your Workouts

Embrace Your Real

Play Episode Listen Later May 1, 2025 15:47


Today's episode is inspired by a question I got from a member of the Movement with Julie community. And I love this question because I know so many of you have probably wondered the exact same thing—especially if you're newer to strength training. Someone asked me whether they should increase weight or reps because they don't always feel sore after working out. Such a good question—and we're breaking it all down today. Because there's a really common belief out there that if you're not sore after your workout, it didn't work. But here's the truth: Soreness does not equal success.   What I discuss: 1. Soreness is Triggered by Novelty, Not Necessarily Effectiveness 2. Soreness Reflects Inflammation, Not Muscle Growth 3. Being Sore Doesn't Mean You're Targeting the Right Muscle Effectively 4. The Body Adapts Quickly (And That's a Good Thing!) 5. Chasing Soreness Can Lead to Overtraining, Not Progress 6. The Importance of Progressive Overload   Also, don't forget to listen to:    Episode 13: How Much Weight Should I be Lifting? https://www.juliealedbetter.com/embrace-your-real/how-much-weight-should-i-be-lifting    And episode 68: Getting Off Your Fitness Plateau with Progressive Overload https://www.juliealedbetter.com/embrace-your-real/getting-off-your-fitness-plateau-with-progressive-overload    If you want more from me, be sure to check out... Follow me on Instagram: @juliealedbetter | @embraceyourreal | @movementwithjulie Movement With Julie | App: https://sale.movementwithjulie.com/ Macro Counting Made Simple Online Academy: https://www.macrocountingmadesimple.com/ Website: www.juliealedbetter.com Get my eBook: FREE Macro Counting Ebook Amazon Storefront: Julie Ledbetter's Amazon Page

KNBR Podcast
5-1 Murph & Markus - Hour 1: Warriors blown out in Game 5, Rockets targeting Steph Curry's thumb, and what's going on with Jonathan Kuminga?

KNBR Podcast

Play Episode Listen Later May 1, 2025 55:43


Murph & Markus - Hour 1: Warriors blown out in Game 5, Rockets targeting Steph Curry's thumb, and what's going on with Jonathan Kuminga?See omnystudio.com/listener for privacy information.

KNBR Podcast
5-1 Murph & Markus - The Big Hit: Warriors get blown out in Game 5 & Rockets targeting Steph Curry's injured thumb

KNBR Podcast

Play Episode Listen Later May 1, 2025 12:34


Murph & Markus - The Big Hit: Warriors get blown out in Game 5 & Rockets targeting Steph Curry's injured thumbSee omnystudio.com/listener for privacy information.

Murph & Mac Podcast
5-1 Murph & Markus - Hour 1: Warriors blown out in Game 5, Rockets targeting Steph Curry's thumb, and what's going on with Jonathan Kuminga?

Murph & Mac Podcast

Play Episode Listen Later May 1, 2025 55:43


Murph & Markus - Hour 1: Warriors blown out in Game 5, Rockets targeting Steph Curry's thumb, and what's going on with Jonathan Kuminga?See omnystudio.com/listener for privacy information.

Murph & Mac Podcast
5-1 Murph & Markus - The Big Hit: Warriors get blown out in Game 5 & Rockets targeting Steph Curry's injured thumb

Murph & Mac Podcast

Play Episode Listen Later May 1, 2025 12:34


Murph & Markus - The Big Hit: Warriors get blown out in Game 5 & Rockets targeting Steph Curry's injured thumbSee omnystudio.com/listener for privacy information.

College Football Smothered and Covered
TRENDING: Colorado TARGETING Different Kind Of Transfers

College Football Smothered and Covered

Play Episode Listen Later May 1, 2025 16:40


Colorado changed its Transfer Portal habits by signing more players with not only top talent, but long-term upside. When Deion Sanders arrived in Boulder, he inherited a mess. He needed more veterans to field a competitive football team. Coach Prime shifted. The Portal Podcast explains how and why.Several talented transfers made decisions that need discussing as well. Plus, Southern California continues its recruiting hot streak.Find The Portal Podcast wherever you listen or watch, such as Apple, Spotify, Podbean, Amazon, Audacy, & YouTube.@LO_ThePortal on X and @lockedontheportal on TikTok#ThePortalPodcast #LockedOnThePortalPodcast #Recruiting #TransferPortal #NIL #DeionSanders #ColoradoBuffaloes #USCTrojansSupport us by supporting our sponsors!Supply HouseJoin the Trade Master program today at SupplyHouse.com/TM and start ordering plumbing, HVAC, and electrical supplies with just a few clicks. Plus, use promo code SH5 for 5% off your first order. That's SupplyHouse.com!Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required.Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year.GametimeDownload the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime.FanDuelRight now, new customers can get TWO HUNDRED AND FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Reclaiming Consciousness
Bewitched - Breaking the Spell After Spiritual Mentoring Goes Wrong - Baljit's Story

Reclaiming Consciousness

Play Episode Listen Later May 1, 2025 104:36


"I had no sexual energy. I couldn't feel anything. That's when I knew—we were siphoned."In this final and explosive interview of the Bewitched series, Baljit Rayat steps forward with a harrowing story that spans nearly two decades. As the first student to ever learn the Akashic Records from Betty, Baljit didn't just witness the rise of a spiritual leader—she lived through the full descent into chaos, control, and cult-like manipulation.What began in 2006 as a path of spiritual awakening and mentorship slowly evolved into a twisted entanglement of gaslighting, psychosis, and psychic entrapment. Baljit recounts the signs she missed, the energy shifts she ignored, and the moments when her body began showing symptoms—weight gain, lost libido, mental fog—of being psychically infiltrated. But nothing prepared her for the Santa Fe retreat, where psychodrama erupted, euphoria blurred into confusion, and something darker came through under the guise of sacred ritual.From being telepathically pressured to rejoin programs, Baljit unveils how Betty's tactics became coercive, paranoid, and surreal. She opens up about the soul-crushing aftermath, the moment she finally blocked Betty, and the freedom that followed.This episode is about reclaiming your energy, breaking the spell, and waking up to the truth.TODAY'S HIGHLIGHTS(00:00) Intro(00:52) In Today's Episode...Baljit Rayat and the Final Chapter(02:11) Upcoming Episode: 11 Patterns of Manipulation and Personality Profiling(03:32) The Metamorphosis(05:02) Welcoming Baljit's Unique Perspective(07:10) Baljit's First Steps with Betty and Initial Red Flags(12:28) The Shift and The Pandemic Impact(17:51) Spiritual Psychosis and The Santa Fe Retreat(24:10) The Blue Lotus Tea and Mind Games(31:14) The Santa Fe Aftermath - Bye Betty, You're Hijacked(36:59) Croatia and The Male Entity(46:49) Cult-Like Behavior(52:57) Unveiling Hidden Transformations, Psychic Attacks, and Targeting(55:26) The Shift in Energy - Who's Above Betty?(58:06) Trauma Bonding, Infiltration, and Revelations(01:05:21) Psychological and Energetic Insights(01:07:47) The San Diego Trauma Reveal(01:16:28) Galactic Interference - The Portal is Open(01:23:49) Who Made You, Betty?(01:27:30) Betty's Training System Exposed(01:39:11) Where Do We Go From Here?**WAYS TO ENTER MY WORLD**  When you leave a review of the podcast, send us a screenshot and we'll send you a $250 credit, you can apply to anything else in my world.  The Metamorphosis starts its next round in just a few days. This is my groundbreaking, flagship program, and the path to discover your deeper purpose. Start making money doing what you love. Join today to get $500 OFF. And if you've done it before, you can take it again with an alumni special discount. CONTACT BALJITVisit her linktree to access all of her offerings and workCONTACT ROBYN drrobynmckay.com InstagramListen to She{ology}CONTACT ALYSEFinancial Freedom for Spiritual Entrepreneurs@alyse_breathesalysebreathes.com

Sports Marketing Machine Podcast
112: TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.co

Sports Marketing Machine Podcast

Play Episode Listen Later May 1, 2025 15:11


Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that's changing how teams approach awareness and brand marketing.Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, launch, and track targeted TV campaigns without needing an agency or a massive media buy. From selecting your audience to understanding how Vibe's IP tracking works, this episode demystifies the streaming TV ad space and shows you how to make it part of your fan acquisition strategy.Whether you're promoting theme nights, ticket plans, or simply trying to build brand awareness, this is your crash course in modern TV advertising that finally works for sports teams.✅ Top Takeaways:TV Advertising—Without the Gatekeepers: Vibe lets teams launch streaming TV campaigns as easily as Meta ads.Hyper-Targeting Built In: Filter by age, location, interests, and more — just like digital ads.Real-Time Reporting = Real-Time Optimization: No more waiting weeks for reports.IP Address Tracking = Attribution: See what happened after your ads ran — including visits to your ticketing site.Affordable for Every Team: Run awareness campaigns without a six-figure spend.TV Is Now Part of the Funnel: Use Vibe to layer awareness into your digital strategy.Creative Still Matters: Good ads = good results. Keep it sharp, relevant, and action-oriented.

Saltwater Edge Podcast
Tammy King: Surfcasting, Island Life, and Building a Fishing Community

Saltwater Edge Podcast

Play Episode Listen Later Apr 30, 2025 49:50


Tammy King: Surfcasting, Island Life, and Building a Fishing Community | Saltwater Edge Podcast In this episode of the Saltwater Edge Podcast, we're joined by Tammy King — a Nantucket native, surfcasting expert, and founder of Fish Girl Guides.  Raised in a charter captain family, Tammy shares how her early beach days turned into a lifetime passion for fishing, teaching, and community building. We explore growing up on Nantucket, surfcasting sandy beaches, empowering women in fishing, and Tammy's adventurous trips beyond the island. Timestamps: 00:00 – Introduction to Tammy and her Nantucket roots 01:16 – Growing up with charter captain parents 02:27 – Discovering a love for fishing early on 03:12 – What made Nantucket special — and how it's changed 04:12 – Fishing culture, local tournaments, and community spirit 07:17 – How Tammy built her guiding business 09:04 – Surfcasting access on Nantucket: beaches, trucks, and tides 11:11 – Hotspots: reefs, jetties, and where to find fish 12:09 – How to read sand beaches and surf structure 14:19 – The impact of erosion on fishing spots 15:50 – Tammy's clients: beginners, weddings, and learning to fish 17:09 – Year-round fishing at Nantucket Anglers' Club 20:03 – Freshwater action: white perch, crappie, and pond stripers 21:14 – Tammy's Louisiana redfish adventure with Journey Outfitters 23:26 – Challenges and safety tips for women in fishing 26:43 – Tammy's women-only surfcasting course 29:14 – Gear struggles: women's waders and boots 31:12 – Dream fish, surfcasting travel goals, and roosterfish 34:02 – Targeting striped bass from the sand: tips and strategy 38:16 – Nantucket's first striper arrivals in spring 40:52 – Tammy's favorite lures for sand beaches 44:06 – Resources Tammy recommends for learning fishing skills 46:12 – Teaching casting basics and common beginner mistakes 48:12 – Watching new anglers grow and succeed 49:19 – Why women are natural surfcasters 50:14 – Tammy's dream “last fishing day” on Nantucket 51:25 – How to book a trip with Tammy King (Fish Girl Guides)  Follow Tammy: Instagram @fishgirlack Recommended by local tackle shops on Nantucket!   ️ Enjoying the show? Subscribe, leave us a review, and share it with your fishing friends!  

Next in Marketing
"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during Tariffmageodon

Next in Marketing

Play Episode Listen Later Apr 30, 2025 26:35


"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

My Amazon Guy
You're Losing Money If You Don't Know This About Amazon Targeting

My Amazon Guy

Play Episode Listen Later Apr 30, 2025 3:58


Send us a textMixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.Learn how simple changes to your targeting can help lower your ACoS and improve your results.Get better results on Amazon ads. Download our PPC guide and start improving your sales.https://bit.ly/3ScUKJS#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTipsWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsBook a free consultation with My Amazon Guy: https://bit.ly/44uHuaRTimestamps00:00 - What's the difference between exact, phrase, and broad match?00:13 - Overview of targeting types with simple examples00:30 - How “artisan soap” matches in all targeting types00:55 - “Artisan soap for holidays” example and its limits01:11 - Phrase mismatch: when only broad works01:33 - Examples that don't match any targeting type01:51 - Why you shouldn't mix targeting types in one campaign02:33 - Final summary of what each targeting type really means03:06 - Targeting errors: broad matches you didn't expect03:45 - Quick tip: simplify Amazon ad targeting for better results----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

AI in Action Podcast
ServiceNow Series E199: Thomas Cohrs, CEO at Servistio

AI in Action Podcast

Play Episode Listen Later Apr 30, 2025 21:56


Today's guest is Thomas Cohrs, CEO at Servistio. Founded in 2025, Servistio - part of the STI Group - combines decades of experience at the interface between business and IT with in-depth ServiceNow expertise. As an official ServiceNow Consulting & Implementation Partner, they help companies automate processes, save time and fully leverage the potential of their platform. Together, they design digital workflows that make your business faster, smarter and future-proof.In the episode, Thomas talks about:0:00 His 25+ years in IT, now leading ServiceNow at STI Consulting3:04 Servistio, a new ServiceNow-focused company, backed by STI group expertise5:14 Their boutique ServiceNow firm specializing in customer and employee workflows7:32 How ServiceNow enhances logistics, real estate and HR through automation12:48 Targeting mid-market companies with standardized ServiceNow solutions for growth17:36 How AI and automation streamline tasks, enhancing human interaction and experience

Talking Tax
Why GOP Lawmakers Are Targeting the US Audit Board

Talking Tax

Play Episode Listen Later Apr 30, 2025 12:30


House Republicans are pushing a plan to dismantle the US audit board and send its watchdog duties to the Securities and Exchange Commission as part of a federal budget-cutting process. It's not the first GOP attempt to rein in the Public Company Accounting Oversight Board, but this time it comes against the backdrop of the Trump administration's sweeping drive to cut regulations and downsize government. Congress set up the board in the early 2000s to restore investor trust following high-profile corporate accounting scandals at Enron Corp. and WorldCom Inc. The move to eliminate PCAOB threatens to derail independent oversight of auditors charged with vetting the financial reports of public companies worth trillions in stock value, according to Bloomberg Tax senior reporter Amanda Iacone. On this episode of Talking Tax, Iacone speaks with Benjamin Freed, Bloomberg Tax team lead for state tax and financial accounting, about why the PCAOB is being targeted now, previous attempts to curb its influence, and what a potential disbanding could mean for audit firms. Do you have feedback on this episode of Talking Tax? Give us a call and leave a voicemail at 703-341-3690.

The Marketing Architects
What Marketers Get Wrong About Targeting

The Marketing Architects

Play Episode Listen Later Apr 29, 2025 25:08


Only a third of agencies believe their clients provide a clear target audience in their briefs. So how can we build effective targeting strategies that drive real business growth?In this episode, Elena, Angela, and Rob tackle the misunderstood world of targeting in marketing. They explore why defining your target audience isn't just a media decision but a foundational strategic choice. Plus they examine the flaws in third-party data targeting and provide practical advice for maximizing reach without wasting budget on ineffective targeting tactics.Topics covered: [01:00] Why marketers should be wary of "algorithmic hanky panky"[03:30] The misconception that brands grow through narrow audience targeting[07:00] How digital platforms introduce bias in AB testing[11:00] The major pitfalls of third-party data for targeting[14:00] Balancing targeting precision with cost-effectiveness[17:00] Top targeting strategies that deliver without sacrificing reach[20:00] The surprising success of broad targeting for brand growth  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 MarketingWeek Article: https://www.marketingweek.com/ritson-ignore-anyone-targeting/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

AMERICA OUT LOUD PODCAST NETWORK
The targeting of SECDEF Pete Hegseth

AMERICA OUT LOUD PODCAST NETWORK

Play Episode Listen Later Apr 26, 2025 58:00


Rogers for America with Lt. Steve Rogers – Secretary of Defense, Pete Hegseth, got himself into a little bit of a jam because he's being targeted, in my view, by the left, by Democrats, by the press, for doing what? Well, we're still trying to figure that out. He is accused of mishandling classified information during a Department of Defense briefing...