Podcasts about Targeting

In this episode, we unpack a startling political strategy unfolding in South Carolina. The Post and Courier is openly urging Democrats to vote in Republican primaries—not for conservatives, but for the “most liberal” GOP candidates. Tara and Lee break down why Democrats want to eliminate figures like Nancy Mace and Ralph Norman, and why they are quietly backing candidates such as Alan Wilson, Pam Evet, and Josh Kimbrel. From past primary battles to long-term political influence, this episode reveals how parties are manipulating primaries to shape state politics—and what it means for conservative voters.

Women are constantly targeted with confusing and fear based messaging around hormones, metabolism, and weight loss. Especially during perimenopause and menopause, misinformation spreads rapidly and leads many women to believe their bodies are broken or that fat loss is no longer possible.In this episode of the Chasing Clarity Health and Fitness Podcast, I sit down with Lyle McDonald to dismantle the most common myths being pushed in the women's health space and reveal what the science actually shows. Our goal is to replace confusion and fear with clarity, confidence, and evidence based education.HERE IS WHAT WE COVER:️ WHY WOMEN ARE TARGETED BY NUTRITION & BODY COMP MISINFORMATION️ DO WOMEN RESPOND DIFFERENTLY TO A CALORIE DEFICIT THAN MEN?️ REAL REASONS WOMEN OFTEN LOSE FAT SLOWER THAN MEN️ KISSPEPTIN, HORMONES & MISUSED MECHANISTIC DATA️ PREMENOPAUSE VS PERI/POSTMENOPAUSE FAT LOSS OUTCOMESIf today's episode resonates with you, share it with another woman who needs to hear a message grounded in truth and empowerment instead of fear and confusion.WHERE TO CONNECT WITH ME:Follow Brandon on IG: https://www.instagram.com/brandondacruz_/Email: Bdacruzfitness@gmail.comFor Info on Brandon's Coaching Services: https://form.jotform.com/bdacruzfitness/coachinginquiryBrandon's Website: https://www.brandondacruzfit.com

Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your sales. This is part two in our series, and today we'll be discussing service, referrals, and content marketing. David: Welcome back, Jay. Jay: Thank you so much, David. I'm really enjoying this discussion about AI because I think we've already established there are some great tools and resources with AI, but it's not exactly to the point where it needs to be. But more specifically, can it really speak to your individual situation? How do you pick through that and know what's right for you? David: Exactly, and last week we were talking about the first three recommendations it made, which were define your target audience, develop a compelling value proposition, and optimize your marketing channels. This week, we're going to be talking about its next set of recommendations. And it starts with number four on its list is: 4. Enhance Your Customer Experience. Focus on delivering exceptional customer service and creating a positive experience at every touch point to build loyalty and encourage repeat business. That sounds nice. Jay: It sounds fantastic. Again, just do that. You know, but how do you do that? I think I mentioned in the last podcast that so often people go into business not because they're great at customer service, but because they have a great recipe, or they have a great product. And they don't really think about how to offer that in a great way. I'm in the accounting field now, which kind of blows my mind and is a different conversation. But I find generally, David, that accountants don't know how to give good customer service. And they kind of feel like they have a captured audience and so they don't even try to give good customer service. David: And a lot of accountants also really struggle with marketing because they feel like it's Jay: Yes, yes. David: Kind of, if not beneath them, they feel uncomfortable with it. They don't want to come across as a salesperson. They're very good at what they do and they're less good at finding the people they need to do that sort of thing. And that's why a lot of them, a lot of small business accountants struggle, because they're great at accounting and not so great at the things that we're talking about here that will actually allow them to service more customers. Jay: Yeah, you're exactly right. Where I've come from, the retail side, the customer service side, that's been my whole background. So, we're kind of owning our little space in the marketplace, because we're focusing on that up front, and people recognize a difference immediately. David: Yeah, exactly. So, one of the things we talked about in the previous podcast related to AI telling us how to multiply sales is that some of these recommendations come across as rather general. Okay, so enhance your customer experience is not really the kind of thing you would think of as "okay, this will allow me to multiply sales." It's a necessity. You have to have exceptional customer service in your business if you want to survive, let alone thrive, let alone multiply business. But it doesn't seem to me to be a multiplier in and of itself. However, when we think about this idea, what can we do to make the experience better, what can we do to expedite the experience, make these things happen better and more consistently, that will allow us to get the velocity we need, in my opinion, to be able to then Multiply your sales. In other words, it's not enough to just do a great job with customer service. We need to be able to do it with a cadence of accountability. We need to be able to do it in a way where it's happening consistently. People are able to move through our process, get what they need, feel like they've been extremely well taken care of, and then we can move on to the next person. Jay: Yeah, when I hear enhance their customer experience, for some reason, I think of Disneyland, like better rides or better signage or, you know, things like that. It's very ethereal, like, how do I apply that to my individual experience? I think a key here is that our attention span with TikTok and all of these things is so low. And so when somebody lands on your website or when they've picked up a phone to call you, if they're not moving through that process fast enough, you're going to lose them. And that's just the reality of the world that we live in. David: Absolutely. And I think this general idea of enhancing your customer experience is good. And again, some of the words they use are delivering exceptional customer service and creating a positive experience at every touch point to build loyalty and encourage repeat business. So those are all great recommendations. But again, the question is, how are we doing those things? And in our work with our clients, the way that we do those things is through procedures and processes. Jay: Yes. David: And the next time method of delegation is one of the things that we use inside our program to say, okay, how can we make sure that things are being done the way that we as a business owner want them done and that our people can feel good about because they know they've got a system or a process in place to be able to achieve the result that they're looking for. Jay: Yeah. David: So I think that's what's missing there. Jay: Yeah, this is so important. We've spent the last six months in our business just identifying this process. What happens when they land on the website? What happens with our CRM if they've scheduled a consultation? What happens once they've had a consultation? What happens down to, it's funny to me, down to the forms that we send them. If those forms don't look professional, if they look haphazard, then people will be turned off by them. And that's such a simple thing when you think about it. Just get them done right so that every step of the way you look professional, that builds confidence in your product, and that's the face of our business. That's the storefront now. And, it has to be pristine, in my opinion. David: No question. And I think, you know, the idea of customer service is something that we could dedicate multiple podcasts to, but that was recommendation number four from AI. Recommendation number: 5. Implement a referral program. Encourage satisfied customers to refer your business to others by offering incentives or rewards for successful referrals. What do you Think? Jay: This one's hard for me. I'm not very good at tooting my own horn. Some people really are and it's always been hard for me to say, Hey, if you liked us refer us to other people. I don't know why that's hard for me. And I know that when I have good customer service, I'm very quick to recommend other people. So oftentimes it's not even saying it, it's just providing that extra level of customer service so that we naturally will do that. I think we want to do that. David: We all do. And whenever I talk to business owners, everybody knows the importance of referrals. Most people that I talk to know they should be doing it more. They should be asking more often than they're already asking. And one of the primary reasons they don't goes back to what we were just talking about. They don't have a process for it. They don't have a system or procedure for it. Earlier today, I was talking with one of my consulting clients and he was working on reactivating some old clients and we put together a process for him, just a week ago, that he was able to get out in front of people and the response that he got was amazing. There were eight people in particular that he had great relationships with previously that he hadn't heard from in a while. He initiated contact using the procedure we outlined. All eight of them responded to him within the first week. Jay: Wow. David: He's back in conversation with them. Doesn't mean they're all going to become customers again, but he's got eight out of eight. And that happens when you've got the processes and procedures in place that allow you to just deploy it. Right? Too often, if we want to get referrals, we're going to spend way too much time thinking about it, worrying about it, gnashing our teeth and saying, I really need to do this. Whereas, if you've got something that you could just send out via email this afternoon, You'll know what results you're starting to have by tomorrow. So once again, the recommendations that we're getting from AI are great. The devil is in the details. It's about, okay, how are we going to do it? And once again, one of the things that we do with our clients is we get the things in place, the sort of triggers, the switches that they can throw the switch, make this happen, report back on your results. If it's working great, awesome. If it's not, we'll tweak it and we'll flip a different switch. And we'll keep things moving forward. Jay: Well, I love that you use the word switch, because in today's world of technology, it can be as simple as flipping that switch. But are you sending out quality? Are you sending out things that we've already talked about? Targeting your customers? Identifying their needs and their concerns? Because, you know, in my CRM system, I can set up a drip program, right away. But like you said, the devil's in the details. Is it going to be something that is beneficial to me or am I just going through the motions because AI told me to do it? David: Right. And a lot of that goes back to the idea of creating value in your communications, which we talked about. That was number two, essentially. In what AI came up with and what we expanded on it to mean, AI was talking about developing a compelling value proposition. I was broadening it to include communication. How are we communicating with our clients?

In this episode, Kendra is digging into the small—yet powerful—messaging shifts that instantly change how your offer lands with potential clients.If you've ever had someone say “I'll think about it…” and then disappear, or if you know your program is incredible but struggle to communicate its value, this is your episode.In this episode you'll learn:

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family. In 2015, he left his job in finance to join his wife's sticker subscription company, Pipsticks. Within a year, Pipsticks had thousands of subscribers in over 50 countries. As CEO of Pipsticks, Nathan now manages the company's growing business in the subscription, E-Commerce, wholesale, and licensing markets. He lives in Brooklyn, NY with his wife and four kids.In This Conversation We Discuss:[00:00] Intro[01:23] Balancing creativity with business logic[05:43] Learning by doing and adapting fast[08:21] Growing an organic customer base[09:57] Stay updated with new episodes[10:06] Finding spending balance for growth[12:38] Seizing opportunities during market shifts[14:29] Sponsors: Electric Eye, Freight Right, Taboola, Next Insurance[20:00] Scaling your brand through audience feedback[24:10] Focusing on one thing at a time[26:32] Expanding a product to wholesale [28:25] Learning from early B2B mistakes[30:07] Measuring break-even for smart spending[33:04] Aligning resources with marketing strategy[34:29] Targeting break-even timelines strategicallyResources:Subscribe to Honest Ecommerce on Youtube www.youtube.com/c/HonestEcommerce?sub_confirmation=1Cute stickers for kids, crafters, anyone www.pipsticks.com/Stickers + stationery that say what you wish you could www.theswearjar.com/Follow Nathaniel Vazquez www.linkedin.com/in/nathaniel-vazquez-5b663222/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business www.freightright.com/honestReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The popularity of social media continues to bring potential compliance issues for employers trying to navigate the hiring process as well as when managing employee conduct. Join us as we discuss the social media practices that employers should avoid. Listen in as we cover: [00:58] Finding and using off-limits information [01:45] Failing to vet job-related information [02:20] Using ad-targeting tools inappropriately [02:59] Taking adverse action for discussing pay [03:35] Asking for employees' log-in information [04:19] Requiring employees to “friend” them [04:56] Failing to respond to harassment on social media [05:20] Targeting lawful off-duty conduct This content is based on generally accepted HR practices, is advisory in nature, and does not constitute legal advice or other professional services. ADP does not warrant or guarantee the accuracy, reliability, and completeness of the content. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This content is current as of the published date.  Copyright © 2025 ADP, Inc. All Rights Reserved. The ADP logo, ADP, RUN Powered by ADP, and HR{preneur} are registered trademarks of ADP, Inc. and its affiliates. All other marks are the property of their respective owners.  Privacy at ADP

Continuum is solving the multi-party return problem in B2B supply chain—a transaction involving distributors, manufacturers, and end users that previously took 30-45 days and now completes in 30-45 seconds. In this episode of Category Visionaries, we sat down with Alex Witcpalek, CEO and Founder of Continuum, to unpack how he's building what he calls "reverse EDI" in a market of 1.5 million distribution and manufacturing companies across North America. After 13 years selling technology into this space, Alex is now growing 8x year-over-year by turning customers into the primary acquisition channel through network effects. Topics Discussed: Why multi-party returns require replicating order management, warehouse management, and procurement systems simultaneously The tactical sequencing of building network businesses: solving for independent value, achieving critical mass, then activating network effects How Continuum navigates deep ERP integrations (SAP, Oracle, NetSuite, Epicor) plus bespoke business logic across multiple supply chain tiers Facebook retargeting, BDR outbound, events, and customer referrals as the four channels driving growth in a non-PLG market Why business model differentiation is the only remaining moat when technical barriers collapse Building domain expertise distribution systems using AI-powered LMS fed by sales call recordings GTM Lessons For B2B Founders: Choose problems where you can capture 100% of addressable market, not fractional share: Alex deliberately avoided competing in CRM, sales order automation, or accounts payable—categories where even dominant players cap at 25-30% market penetration. Instead, he targeted multi-party reverse logistics, a greenfield problem no one else was solving. This strategic choice eliminates competitive displacement risk and allows every prospect conversation to focus on change management rather than competitive differentiation. Founders should map their TAM against competitive saturation: markets where you can own the entire category create fundamentally different growth trajectories than fighting for fragments. Sequence network businesses: independent value → critical mass → network activation: Alex was told by investors 18 months in that network effects "weren't going to work." His insight: "When you don't have a network, you don't sell the network. It's just in your plans and how you're building." Continuum sold P&L impact, manual labor reduction, and customer experience improvements to early adopters while building network infrastructure invisibly. Only after achieving density in specific verticals (HVAC, electrical, plumbing) did they surface the network value proposition. This sequencing prevents the cold-start problem—founders building marketplace or network businesses must design standalone value that makes the first 100 customers successful independent of network density. Exploit high pain thresholds in legacy industries as competitive barriers: Supply chain companies accept 30-45 day return cycles, manual warranty claims on paper, and playing "guess who" by phone to find inventory across distributor branches. Alex notes they have "extremely high pain threshold" from living with broken systems for decades. While this creates longer education cycles, it also means competitors won't enter (too hard) and once you prove ROI, switching costs become prohibitive. Founders should reframe customer inertia: industries tolerating obvious inefficiencies offer category creation opportunities with built-in moats, not just sales friction. Business model architecture is the only defensible moat—technical differentiation is dead: Alex is building his own e-signature platform (Continue Sign) and AI LMS using vibe coding to prove technical moats no longer exist. Continuum's defensibility comes entirely from network lock-in: displacing them requires disconnecting manufacturers like Carrier, Daikin, and Bosch plus their entire distributor ecosystems simultaneously. He references EDI (1960s technology still dominant today) as proof that network effects create permanent advantages. Founders must architect switching costs, network density, or proprietary data advantages into their business model—technology alone provides zero protection in the AI era. Match channel strategy to actual ICP behavior, not SaaS conventions: Continuum's top lead source is customer-driven network growth—distributors recruiting manufacturers and vice versa. Facebook retargeting works because their 50+ year-old supply chain buyers "are trying to comment on their grandkids' pictures," not scrolling LinkedIn. BDR outbound still delivers high win rates in an industry where business happens on handshakes, making events critical. This channel mix would fail for PLG products but works perfectly for enterprise cycles with $40K ACVs and 90-day sales processes. Founders should ethnographically research where their specific buyers actually spend attention rather than defaulting to LinkedIn, content marketing, or PLG based on what works in adjacent categories. Use 90-day enterprise cycles and multi-stakeholder complexity as qualification, not friction: Continuum runs enterprise sales motions for $40K deals because multi-party returns touch 16 constituents across sales, customer service, fleet, supply chain, warehouse, purchasing, and finance. Rather than trying to simplify buying, Alex uses this complexity as a filter—companies willing to coordinate VP of Supply Chain, COO, and CFO alignment are serious buyers. He layers three value propositions (P&L impact, labor reduction, customer experience) knowing different stakeholders weight them differently. Founders selling into complex environments should embrace multi-threading as a qualification mechanism that improves win rates and reduces churn, not overhead to eliminate. //  Sponsors:  Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire  Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM  

NBA now TARGETING LeBron James and Laker players in NBA Gambling SCHEME! Cell phones GET SEIZED!

The number of Chinese tourists travelling to New Zealand has remained well below pre-Covid levels, despite a strong recovery from countries like Australia and the United States. RotoruaNZ chief executive Andrew Wilson spoke to Ingrid Hipkiss.

Hal and Oli speak through the players they would like to see join Sheffield United in January. Hosted on Acast. See acast.com/privacy for more information.

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In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably. They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals. Key Topics: Qualified visibility vs vanity metrics Organic reach decline and what to do about it How Meta's new AI targeting works Creating lead magnets for "ready-to-book" clients Low-cost ad strategies ($5–10/day) Building simple funnels and follow-up sequences Real client stories and practical examples Your time is limited, competition is rising and clients need more touch points than ever. Ads can help you stay visible, attract the right clients and build a marketing system that works quietly in the background while you focus on bookings, sales and service. Links: Join Natalie's 5 Day Facebook Ads Challenge - https://nataliealaimo.thrivecart.com/readytobuy/ Learn more at https://nataliealaimo.com/  Follow Natalie on Instagram: @natalie_alaimo

Welcome to this incendiary, shocking and investigative episode of Light ‘Em Up!As we rapidly approach the end of the calendar year, we're so glad that you've joined us!Share us with a friend.  We're being actively downloaded in 146 countries, globally.Contact us at:  prizzo@rpgconsultingltd.comTonight, we examine the concept and legality of governmental extra-judicial killings — summarily executing people. Extrajudicial killing is the deliberate killing of a person without legal authority from a judicial process.It is “extra” “judicial” … or outside the scope of the normal route where a person is arrested, charged and given a trial before a verdict is rendered.In fact, as we go to air with this episode, the Trump administration has embarked on a deadly serious campaign of openly targeting and killing people who have only been clandestinely labeled as “drug smugglers” — within the administration's small, secretive, circle without offering any hard evidence, nor extending to these people a single solitary ounce of due process of law.At the time of recording, since the 1st of September, when President Trump announced the first strike on a boat he claimed – without providing evidence – killed 11 “Tren de Aragua narco-terrorists” under the control of Venezuelan President Nicholas Maduro, through the end of October, the U.S. had claimed to have killed 64 alleged drug smugglers on 16 boats.This situation is fluid and difficult to track, however, to date, since September 2, Donald Trump has summarily executed 70 civilians suspected of drug trafficking in 17 separate airstrikes in the Caribbean and Pacific Ocean.The administration admitted in a closed-door briefing to Congress that they don't even know the identities of the people they've killed. How in the hell is this possible?  Congress has abdicated its power(s), duties and responsibilities to the public.To support our claims — as evidence, we'll provide historical examples of other governmental extra-judicial murderous actions.And we ask the question has America under Trump become even more of a pariah on the world's stage?We'll expose the risky behavior in how governmental extra-judicial killings trigger a cascade of destabilizing consequences across legal, political, social and psychological domains.These effects can:—   erode democracy and democratic institutions—   inflict trauma on the populace—   and can perpetuate further cycles of deadly violence.Two people who survived boat bombings were released back to their home countries because the Trump administration lacked sufficient evidence to even arrest them.In the words of one member of Congress who attended the briefing, “This is just murder.”We are shining the antiseptic light of the truth further exposing Trump's illegal killing spree.  Some analysts now believe Trump has tasked “his generals” with planning a full-scale regime change war against Venezuela.So much for Trump's campaign claim of never entering into endless wars.Democracy is dying right in front of us.Justice isn't about laws … it's about lives!In a time of crisis — facts matter most!Tune out the world and tune-in to Light ‘Em Up — Right here and right now!Also, please tune in and follow our sponsors Newsly & Feedspot!We want to hear from you!

Spurs Chat: Discussing all Things Tottenham Hotspur: Hosted by Chris Cowlin: The Daily Tottenham/Spurs Podcast Hosted on Acast. See acast.com/privacy for more information.

Today on episode 281 we bring you a throwback! Josh Luck and Jacob Sklenar sit down with Luke Resop to discuss Buck Movement patterns throughout the rut. This episode gives an overview of all phases of the rut and how bucks move throughout each. Topics discussed in this episode include. -Historical movement patterns by individual bucks -Targeting a specific buck around the rut -Buck Bedding habits throughout the rut -Does the research actually support the "Lockdown" -How buck movement progresses from the pre-rut to post-rut -Specific locations to hunt rutting bucks - Late rut Buck Movement - and much more! Take time to visit out sponsors! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hawke Optics - Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ USE CODE MHP15 AT CHECKOUT FOR A DISCOUNT! Brush Creek Monsters Scents - Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Satties LLC - Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We would love to hear your thoughts on this one as well so feel free to hit us up in the email or send us a message! If you haven't already check out our YouTube page and subscribe! As always if you enjoy listening to the podcast please like, share, and give us 5 stars on any of the major podcast platforms we are found on. Hear something we missed? Let us know what we are doing wrong or doing right, or if you have a question; Email us at Richardcates@themobilehuntersexpo.com Happy Hunting and Tight Lines! Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to the latest SBS Hindi news from India. 14/11/2025

In this episode of Nuggets On The Go, Melvin Lim from PropertyLimBrothers explores how to move from a modest property base—say an HDB or BTO—for a disciplined real‑estate portfolio that can grow meaningfully over decades. They introduce the concept of the Equity Triangle and walk through a real‑world case study of how a family scaled from roughly S$800 k in property value to about S$6.5 million by combining utility assets (for stay) with investment properties, and carefully calibrating leverage and timing.   They emphasise key strategic themes: choosing asset classes you understand, avoiding over‑diversification that undermines discipline, leveraging “set and forget” real‑estate instruments with appreciation potential, and recognising the co‑investor model where the bank and tenant help you expand. By age 55,  you may want freedom and choice—and this episode shows how the journey can begin with one stay‑home and one rental property.   0:00 – Teaser 0:51 – The Starting Point: BTO, Resale HDB or Private Property 1:34 – Growing an $800K Portfolio to $6.5M 1:50 – Key Framework: The Equity Triangle Explained 2:23 – Diversification Depends on Knowledge, Time and Strategy 3:25 – Understanding Set-and-Forget in Real Estate 4:46 – Why Stagnating Assets Can Hurt Your Portfolio 6:07 – Case Example: From $670K to Landed Property at $6.9M 7:06 – Leveraging Time: Holding from Age 39 to 65 8:36 – Portfolio Structure: Living in One, Renting the Other 9:32 – End Goal: Freedom and Choice from Age 55 Onwards 10:04 – Targeting a $6.5M Portfolio by 55–65 11:00 – Case Study: From HDB to Dual Condo Strategy 12:38 – High Growth vs. High Rental Strategy 13:13 – Planning for the Winter Season: Divestment and Income Buckets 14:44 – Property Divestment Strategy: Low Quantum, High Yield 18:00 – Leveraging Tenants and Banks as Co-Investors 23:06 – From Dual Properties to Landed and Beyond 24:35 – Portfolio Status at 40+: $6.5M and Growing 25:15 – Deciding When to Exit or Hold: Based on Income Season 26:05 – Scenario Planning: $800K HDB with $600K Equity 28:41 – Strategic Property Pairing: Stay vs. Investment Property 29:52 – Closing: Planning Property Moves with Numbers in Mind

12, 2025. Stand Up for Your Country.  Talking Points Memo: Bill lays out the economic reality Americans are facing in the first year of the Trump administration.  Is it really worse? Alexander Green, Chief Investment Strategist at The Oxford Club, joins the No Spin News to discuss the economy, stock market, and the younger generations' work values. The latest way the Democratic Party and the press are trying to tie Donald Trump to Jeffrey Epstein. Kamala Harris slams the Biden administration for not taking a tougher stance on Netanyahu. Who is the current leader of the Democratic Party?   Final Thought: Bill's thoughts on the movie Nuremberg. Learn more about your ad choices. Visit megaphone.fm/adchoices

CBS News chief Barry Weiss is shaking up the network, reportedly courting CNN's Scott Jennings after meeting Fox's Bret Baier. Patrick Bet-David's panel breaks down Weiss's recruitment strategy, CBS's rebrand push, and the power shift behind her mission to restore “The Tiffany Network.”

House Releases More Epstein Files, Congressman Massie Warns FBI Is Targeting J6 Pipe Bomb Whistleblower, Trump Publicly Dismantles Obamacare, US Prepares To Strike Venezuela

Kenya says more than 200 of its nationals have joined Russian forces. We ask why Russia has its eyes on Africa.See omnystudio.com/listener for privacy information.

In this episode, Springfield-Greene County Parkboard Public Information Administrator Jenny Edwards discusses the Thanksgiving Day Turkey Trot and the thousands that participate in this annual tradition. Gold medalist archer and Springfield-Greene County Parkboard Head Archery Coach, Amy Francka, also joins us to discuss the sport of archery, its growing popularity, and her international success. Guest: Jenny Edwards and Amy Francka

President and CEO of the Better Business Bureau Steve Bernas joins Bob Sirott to discuss scams that target veterans and members of the church, as well as fake texts claiming to be from Geek Squad. He also shares details about a podcast scam email, a warning about fake government invoices, and the Justice Department’s health care fraud charges.

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Michael Agosta joins The Great Battlefield podcast to talk about his career working at the intersection of voter files, political targeting, digital advocacy and legislative policy.

"You wouldn't know the half of it."

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China's Censorship Campaign Against Pessimism and Social Discontent. Charles Burton discusses how China initiated a two-month campaign against "pessimism," targeting citizens who criticize the state due to economic failure, unfair housing, or joblessness. The regime ignores serious societal issues, relying on propaganda while profound discontent exists privately. Censorship is counterproductive, leading to false reporting and increasing internal cynicism toward the leadership. With official news censored, people rely on fast-running rumors, which the government attempts to deal with by arresting activists and rumor-mongers.

MILAB Whistleblower: Nathan Ciszek — Black Ops, Targeting & V2K(Typical Skeptic Podcast #2291 • 9 PM ET)Short Hook (for thumbnail/first line)“Inside the machine: MILAB ops, targeting tech, and V2K—Nathan Ciszek returns.”Description (YouTube/Rumble/Spreaker)Fan-favorite Nathan Ciszek returns to unpack his experiences as a MILAB (Military Abduction) whistleblower, alleged black-ops programs, targeted individual tactics, and V2K/telepathic interfaces. We'll dig into memory manipulation, handler dynamics, psy-ops, tech signatures, and how experiencers reclaim sovereignty.

Show Notes: slpnow.com/238In this episode, I'm sharing five simple, research-backed strategies you can use to target basic concepts in a way that really sticks. You'll learn how to keep instruction focused, embed concepts in meaningful contexts, and use gestures and visuals to boost understanding. I'll also walk you through how to put it all together with one of my favorite books, Zoe Gets Ready, using a literacy-based therapy framework.Tune in to discover practical ways to target basic concepts while keeping therapy fun, functional, and evidence-aligned.Go to slpnow.com/trial to download the skill pack and therapy plans! It's free!

H4 - Segment 3 - Tue Nov 11 2025 - Dont you just hate HOA';s people are just sick of them Tyndall AF base Florida Balfour Beatty Communities; Nancy Mace she's been a whack job for a while subject to inappropriate surveillance and targeting

PREVIEW. China's Narrative of Western Decline: Targeting Europe and US Colonial History. Steve Yates discussed China's political warfare suggesting Europe and the United States are colonial masters in "severe decline." China points to population decline, demographic changes, and the degradation of their projection of power. China's narrative targets both the US and Europe, suggesting Europe is declining even more so than America. 1950 PEKING UNIVERSITY

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn't ready.  ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead ‍‍ ‍‍I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Rua Gold (TSXV: RUA | OTC: NZAUF | WKN: A40QYC) is gaining attention as its stock climbs and exploration success in New Zealand's Reefton Goldfield continues to build momentum.CEO & Director Robert Eckford talks about how the company now controls seven of the eight historic gold mines in the district and shares updates on the Auld Creek Target, a high-grade gold-antimony system, supported by an existing NI 43-101 resource estimate, with plans to triple its gold resource this year.With a proven team, fast permitting in New Zealand, and a clear path toward production, Rua Gold is positioning itself as one of the country's standout players in the mining sector.Learn more about Rua Gold: https://ruagold.com/Watch the full YouTube interview here: https://youtu.be/POJ7kvht9ukAnd follow us to stay updated: https://www.youtube.com/@GlobalOneMedia

As little as 3000 steps per day can slow progression to Alzheimer's Disease; Self-reports of memory impairment soaring among young people; New study vindicates unprocessed red meat—and even often-vilified processed red meat—for cancer and overall health. Prostate artery embolization (PAE) offers new non-invasive option for men's age-related urinary problems; Targeting the mitochondria and the microbiome for Parkinson's Disease; Popular prostate and hair loss prevention drugs linked to depression and suicide—while Cialis for urinary symptoms may stave off cardiovascular disease; Discovery that a safe, cheap medication may increase survival after breast cancer surgery. 

In this episode of the Flex Diet Podcast, I sit down with my good friend Dr. John Rusin to dig into his new book, Pain-Free Performance: Move Better, Train Smarter, and Build an Unbreakable Body. We talk all things movement, strength, and longevity—how to actually perform at a high level without wrecking yourself in the process.John drops some serious wisdom from decades of training and coaching, and we get into the real science behind balancing load, recovery, and pain management so you can keep crushing it for the long haul.If you want to know how to train hard, move well, and build a body that lasts, you'll definitely want to tune in.Sponsors:Beyond Power Voltra1: https://www.beyond-power.com/michael13Daily Fitness Insider Newsletter: https://flex-diet.kit.com/bfa1510fa8Available now:Grab a copy of the Triphasic Training II book I co-wrote with Cal Deitz here.Episode Chapters:03:15 Conversation with Dr. John Russin Begins04:16 The Journey of Writing 'Pain-Free Performance'06:16 Challenges and Insights in Book Writing12:12 Health and Longevity in Fitness Coaching14:54 The Importance of Recovery and Self-Care24:14 The Future of Fitness: Health First Approach27:42 Social Media vs. Real Education in Fitness30:25 The Challenge of Authenticity in Fitness Coaching31:07 The Value of Books and Live Events32:03 Targeting the Right Audience in Fitness44:59 The Importance of Foundational Movement Patterns47:38 Effective Ratios for Balanced Training51:12 Integrating Functional Movements for Injury Prevention56:02 The Role of Storytelling in Fitness Education58:28 Conclusion and Final Thoughts Flex Diet Podcasts You May Enjoy: Episode 343: Fueling the Corporate Athlete: Stress, Supplements & Performance with Dan Hunterhttps://youtu.be/0ek4XSs62RQ Episode 314: Unlocking Performance & Recovery: IV Therapies & Hyperbaric Oxygen Therapy with Jordyn Paynehttps://youtu.be/qnJHcepDx1cConnect with Dr Rusin:Pain-Free Performance: Move Better, Train Smarter, and Build an Unbreakable Body: https://www.amazon.com/Pain-Free-Performance-Better-Smarter-Unbreakable/dp/162860509XInstagram: https://www.instagram.com/drjohnrusincoaching/Website: https://drjohnrusin.com/Get In Touch with Dr Mike:Instagram: DrmiketnelsonYouTube: @flexdietcertEmail: Miketnelson.com/contact-us

In this science-backed and empowering episode of Resiliency Radio, Dr. Jill Carnahan is joined by Dr. Siobhan Mitchell, Chief Scientific Officer of MitoQ, to explore how optimizing mitochondrial health can revolutionize the way we age, perform, and heal. ⚡ Together, they unpack the critical role mitochondria play in everything from immune function and brain health to energy production, resilience, and mental well-being. Discover how MitoQ, a breakthrough antioxidant supplement, supports mitochondrial function, enhances athletic performance, and may even aid mental health and PTSD recovery by repairing cellular damage and reducing inflammation.

Fitt Insider: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.   Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.   In this episode, we discuss building a biotech-driven men's personal care brand.   We also cover:   Targeting the longevity-minded male consumer Prioritizing proprietary R&D over repurposed formulas Developing distribution strategies and hospitality partnerships   Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Caldera + Lab's Website: www.calderalab.com  Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:08) Jared's background and Caldera + Lab overview (01:33) The evolution of men's skincare since 2016 (03:02) Formulation differences: women's vs. men's skincare (04:32) Custom formulations vs. menu-based co-manufacturing (06:24) Pioneering proprietary ingredients for men (08:00) Building the brand with bootstrapped resources (10:30) Clinical studies and efficacy testing (13:00) Customer acquisition and finding product-market fit (15:30) DTC and Amazon as core distribution channels (17:45) Storytelling and messaging strategy (21:53) Balancing scientific credibility with consumer messaging (23:12) Targeting the longevity-minded male consumer (25:11) Retail expansion strategy and Series A funding (26:15) Country clubs, luxury hotels, and hospitality partnerships (27:26) Product roadmap (28:49) Conclusion  

Jen Abel is GM of Enterprise at State Affairs and co-founded Jellyfish, a consultancy that helps founders learn zero-to-one enterprise sales. She's one of the smartest people I've ever met on learning enterprise sales, and in this follow-up to our first chat two years ago (covering the zero to $1 million ARR founder-led sales phase), we focus on the skills founders need to learn to go from $1M to $10M ARR.We discuss:1. Why the “mid-market” doesn't exist2. Why tier-one logos like Stripe and Tesla counterintuitively make the best early customers3. The dangers of pricing your product at $10K-$20K4. Why you need to vision-cast instead of problem-solve to win enterprise deals5. Why services are the fastest way to get your foot in the door with enterprises6. How to find and work with design partners7. When to hire your first salesperson and what profile to look for—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsLovable—Build apps by simply chatting with AICoda—The all-in-one collaborative workspace—Where to find Jen Abel:• X: https://x.com/jjen_abel• LinkedIn: https://www.linkedin.com/in/earlystagesales• Website: https://www.jjellyfish.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Jen!(04:38) The myth of the mid-market(08:08) Targeting tier-one logos(10:50) Vision-casting vs. problem-selling(15:35) The importance of high ACVs(20:45)  Don't play the small business game with an enterprise company(25:09) Design partners: the double-edged sword(28:11) Finding the right company(36:55) Enterprise sales: the art of the deal(43:21) The problem with channel partnerships(44:41) Quick summary(50:24) Hiring the right enterprise salespeople(56:49) Structuring sales compensation(01:01:01) Building relationships in enterprise sales(01:02:07) The art of cold outreach(01:07:31) Outbound tooling and AI(01:14:08) Lightning round and final thoughts—Referenced:• The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH): https://www.lennysnewsletter.com/p/master-founder-led-sales-jen-abel• Mario meme: https://www.linkedin.com/pulse/missing-meme-led-me-woman-johann-van-tonder-im6df• Kathy Sierra: https://en.wikipedia.org/wiki/Kathy_Sierra• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Justin Lawson on X: https://x.com/jjustin_lawson• Stripe: https://stripe.com• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more: https://www.lennysnewsletter.com/p/he-saved-openai-bret-taylor• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next• Linear: https://linear.app• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Gemini: https://gemini.google.com• Microsoft Copilot: https://copilot.microsoft.com• How Palantir built the ultimate founder factory | Nabeel S. Qureshi (founder, writer, ex-Palantir): https://www.lennysnewsletter.com/p/inside-palantir-nabeel-qureshi• McKinsey & Company: https://www.mckinsey.com• Deloitte: https://www.deloitte.com• Accenture: https://www.accenture.com• Building a world-class sales org | Jason Lemkin (SaaStr): https://www.lennysnewsletter.com/p/building-a-world-class-sales-org• Peter Dedene on X: https://x.com/peterdedene• Hang Huang on X: https://x.com/HH_HangHuang• Hugo Alves on X: https://x.com/Ugo_alves• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Clay: https://www.clay.com• Apollo: https://www.apollo.io• Jason Lemkin on X: https://x.com/jasonlk• Gavin Baker on X: https://x.com/GavinSBaker• Jason Cohen on X: https://x.com/asmartbear• Baywatch on Prime Video: https://www.primevideo.com/detail/Baywatch/0NU9YS8WWRNQO1NZD5DOQ3I8W6• Playground: https://www.tryplayground.com• ClassDojo: https://www.classdojo.com• Jason Lemkin's post about Replit: https://x.com/jasonlk/status/1946069562723897802—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

In this episode of the LIFTS Podcast, Matthew Januszek and Mohammed Iqbal sit down with Dr. Sean Pastuch, founder of Active Life, to challenge the industry's obsession with recovery rooms and redefine what it truly means to treat fitness as healthcare. From debunking lazy innovation to outlining a blueprint for gyms that prioritize people over gadgets, this conversation reimagines how fitness professionals can become the front line of real health transformation. Key topics include: • Why recovery rooms are the 'lazy man's innovation.' • The economics and illusion of retention in gyms. • How trainers can evolve into healthcare professionals. • The difference between preventative and responsive fitness. • How to attract and develop high-value trainers. • When AI should, and shouldn't-- replace human judgment. • Why fitness must specialize like medicine to truly grow.  

Show NotesGuest: Dr. Jeremiah Sturgill — Founder, Sturgill Orthodontics; Co-founder, Go Unicorn Strategy (concierge SEO/SEM for orthodontists).Learn more: https://gounicornstrategy.comWhy another company? A veteran ads/SEO partner (ex-HGTV/Discovery; managed ~$50k/day in Google Ads for a private client) audited ortho sites and found pretty but underperforming builds. Early tests drove measurable gains in qualified Google referrals; the two formalized a boutique service.Boutique by design: Targeting ~20–30 practices so one point of contact knows your brand, market dynamics, and projects end-to-end.Inside-out marketing: Don't pour money into ads until the phones, web forms, and team follow-up are dialed in. Track missed calls (goal: zero), record and review, and role-play quarterly.Feedback loop that works: Ads go live → the team tags outcomes (show/start/no-show) → campaigns are adjusted to favor demographics, keywords, and offers that convert in your market.Budget truth: Tiny spends create noise, not signal. Commit to a test period and a budget that can generate statistically useful data; adjust by market competition (it's a real auction).Brand over commodity: Build a site that sells your culture and trust, not “$500 off aligners.” If your web vibe doesn't match the in-office experience, trust evaporates.Pricing with confidence: If you deliver Four Seasons-level service, don't set Motel 6-level fees. You're not everyone's cup of tea—and that's healthy positioning.Language matters: For out-of-network calls, lead with help (“We can file Delta for you… let's get you scheduled…”) rather than a hard “We're out of network.”AI on the horizon: Jeremiah is building a practice “master prompt” to capture decisions, SOPs, and red-flag handoffs so teams ask the system before they page the doctor.Practical TakeawaysFix the fundamentals first: Fast phones, fast follow-up, and a brand-true website before buying more traffic.Measure what matters daily: Missed calls, call length outliers, and lead outcomes by source—then tune campaigns accordingly.Fund real tests: Set a market-appropriate budget and time horizon; dabbling hides the truth.Sell the who, not the what: Lead with trust, culture, and clarity; avoid commodity framing.Close the loop with training: Quarterly role-play on the hardest questions your team actually hears.MentionedGo Unicorn Strategy: https://gounicornstrategy.comAcquired podcast (Google series)Scheduling Institute (Jay Geier) — phone excellenceDan Kennedy — back-end sales before better adsCliftonStrengths “WOO” — why trying to win everyone over can hurt decisionsFour Seasons/Ritz-Carlton service standards as a pricing/positioning lensPast related episodes: Dr. Jamie Reynolds; Dr. Ben Fishbein.Subscribe to The Burleson Box wherever you listen. ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

PREVIEW. Russian Frustration, US Targeting, and Escalation Risks in the Ukraine War. Anatol Lieven of the Quincy Institute discusses how the US is actively participating in the Ukraine war by supplying targeting intelligence, enabling strikes on Russian war nodes. Russian hardliners view this as the West targeting them and demand retaliation to force peace. Though Putin has resisted direct escalation, he would be forced to retaliate immediately if the West escalates first, for example, by seizing cargoes or shooting down aircraft.

Today we talk with Lynn Sisson of Virginia about the success he's had over the years hunting very small properties. Lynn hunts a few small parcels of land near his home in the mountains of VA, and none of these properties contain any great terrain funnels, or habitat features - but Lynn has found a way to tag nice bucks on these properties year after year. Got a question for the show? Submit a listener Q&A form - https://l.linklyhq.com/l/1uMXP Grab some Southern Outdoorsmen merch here - https://l.linklyhq.com/l/1u4aK Join Woodsman Wire - https://l.linklyhq.com/l/1u4aR Use the promo code “southern” for a discount on your OnX Hunt membership here - https://l.linklyhq.com/l/1tyfm Use code SOUTHERN10 for a discount on Outdoor Edge Knives - https://linkly.link/2EvPX Check out Latitude Outdoors for your mobile hunting gear - https://2ly.link/1zVDI Use code TSOP15 for a discount on Mossy Oak - https://linkly.link/2ERb8 Save 10% on your next Vortex Optics order at eurooptic.com using the Promo Code “southern10” - https://2ly.link/1wyYO Use code SOUTHERN20 for a discount on all vortex apparel, including eyewear Use code “SOUTHERN25” for a discount on Houndstooth Game Calls: https://2ly.link/24tFz Have you tagged a deer using something you heard on the show? Submit your listener success story here - Share Your Story Here Come chat with us on our Thursday Hunter Hangouts! Join our patreon - https://l.linklyhq.com/l/1uMXU NOTE: Not all advertisements run on this show are endorsed by The Southern Outdoorsmen Podcast unless an ad is read by one of the hosts.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a short-term rental host fully leans into one guest avatar—and builds a brand around it? In this episode, Jamie Lane sits down with Vanessa Aguirre, founder of The Femme House, to explore how she turned themed, photo-worthy bachelorette stays into a thriving STR portfolio. From neon signs and heart-shaped mini golf to seven-seat beauty bars, Vanessa shares how creating an experience—not just a place to sleep—translates to higher occupancy, premium rates, and months-ahead bookings.As part of AirDNA's new “guest avatar” series, this conversation dives deep into the data and design strategy behind properties made for specific traveler types. Vanessa and Jamie unpack how catering to groups like bachelorettes can yield up to 35% higher revenue, what hosts often overlook when trying to enter this niche, and why “thinking like a bride” matters more than any pricing tool.You don't want to miss this one—it's a masterclass in creative differentiation for hosts looking to stand out in competitive markets.Key Takeaways:

Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same.

Donald Trump's tariff war is facing its biggest legal challenge yet this week. The Supreme Court will hear arguments challenging the legality of many of his administration's tariffs. The World Trade Organization is paying close attention to this legal challenge and Christiane sat down with its Director-General Ngozi Okonjo-Iweala in London.  Also on today's show: Wolf Blitzer on the death of Dick Cheney; Atlantic CEO Nicholas Thompson; Michael Sandel, Winner, Berggruen Prize for Philosophy & Culture  Learn more about your ad choices. Visit podcastchoices.com/adchoices