Podcasts about Google

Ben and Andrew begin with Nvidia's announcements of a new funding model for AI infrastructure, including the differences and similarities with railroad expansion 150 years ago, why LLMs were a gift and curse to Nvidia's business, the pressure on Nvidia coming from Google and Amazon, and the expanded blast radius as Nvidia works to mobilize third party funding. From there: Why the turnover at Google may actually be a good sign for Google's frontier efforts, and extended thoughts the future of AI-generated output, ideas and substantiation, and Anthropic's plan to watermark outputs. At the end: A question about the Vision Pro, the obstacles for Starlink Mobile, and a cranky emailer yields a clarifying answer on why Ben is excited about his vibe coded app.

The first live marketing talk show goes under the hood of the growth machines running frontier tech. No hype, no founder worship, just marketers who have done the work telling you what they actually see.​Every other week, a rotating crew goes live to decode the moves everyone in marketing is quietly talking about, break down a real product in real time, take hard sides on a hot take that matters, and put their own instincts under pressure with no time to hide behind a framework.​This week we open on Reddit turning on itself: its own ads boss admits he's not sure the data moat he sells advertisers is still exclusive, now that the company is licensing community data to OpenAI and Google. Then Olly takes GEO apart and makes the case that "AI visibility" is mostly repackaged SEO with a shinier name. And we get into creators becoming the IP, where a 4chan post turns into a $390M franchise and studios scramble to own culture nobody really can. Plus more.This is Chain Reactions, reborn as the show from marketers to break open all the marketing around you.

Can a single journalist armed with $30 in AI tools outpace traditional newsrooms and reinvent local reporting? This episode spotlights the DIY ingenuity shaking up journalism from the ground up. How Claude marks AI-generated content Zuckerberg: The Future is for Everyone Introducing Muse Glimmer: An Open Agentic Model That Runs on Your Device Tim O'Reilly's analysis: Google's Westinghouse Bet OpenAI's New Device Will Be Hockey Puck-Sized and Cost Over $300 Nvidia, Wall Street Firms Strike AI Financing Deal Targeting $500 Billion High-Schoolers in Denmark Will Make Oral Defenses on Assignments To Curb AI Cheating Anthropic Strikes $9 Billion Cloud Deal With Bitcoin Riot Platforms US appeals court allows Perplexity's AI shopping agent back on Amazon Google debuts SL2T, an AI model that's designed to understand sign language Phoebe Gates Knew Phia Shopping App Took Credit for Sales It Didn't Drive Wired: Oh Lord, AI Reporters Are Actually Breaking Big News "* David Corn: I Asked AI to Write a Novel. It's Not So Bad." Yea or Nay BMW Owners Angry 'Spider-Man: Brand New Day' Ads Are Suddenly in Their Cars: "F*** This" Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: Nicholas De Leon Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: monarch.com with code IM helixsleep.com/machines

AGENDA: 05:00 Canva's Growth Gets Slashed as AI Costs Explode 20:00 The Great Software Reset: Why 2026 Will Punish AI Hesitancy 29:00 Canva's Valuation Reality Check—and the LP Liquidity Trap 35:00 Google's AI Brain Drain: Jeff Dean Leaves, Demis Steps Back 43:00 Why Google Can't Afford to Cure Alzheimer's 50:00 The Data-Centre Revolt: Can AI Survive the Political Backlash? 55:00 Elon Musk's $55BN Terrafab Bet to Break Free from TSMC 57:00 Revolut's $50BN CEO Pay Package—and the Return of Founder Control 01:13 AI Shopping, Atlassian's Revival, and Airtable's Brutal Sale Reality  

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You are losing sales every time a customer says it is too expensive, they need to talk to their spouse, or they want to check with another agent first. On August 20th at noon CST, Michael is teaching a free live training on exactly how to overcome objections in the auto conversation.

News Sources: https://lmg.gg/lLtog Timestamps: 0:00 Google's 2026 Pixel lineup 2:19 YouTube raises monetization requirements 3:41 Meta ordered to pay $567 million 5:47 QUICK BITS INTRO 5:59 Roku's AI generated channel 6:30 McDonald's loyalty data 7:13 Xbox Elite Series 3 leak 8:01 Brain tissue plays piano 8:48 Google declares Sam Altman dead 9:14 Credits Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Bervell is co-founder and CEO of TestParty, an AI-powered digital accessibility platform that automatically scans and fixes source code so websites meet WCAG and ADA standards, without slowing down engineering teams. Before TestParty, Michael worked in accessibility and product inclusion at Google and the United Nations, was a software engineer at Twitter, and held product and venture roles at Microsoft and M12. He holds a BA from Harvard and an MBA from Harvard Business School, is the author of Unlocking Unicorns, and was named to the Forbes Accessibility 100. TestParty raised a $4 million seed round led by Harlem Capital and the Urban Innovation Fund.Jason Tan is co-founder and CTO of TestParty and the technical architect behind its automated remediation engine. He came to the problem firsthand: while at Twitch, the company was sued for digital accessibility violations, and in researching fixes he discovered that accessibility lawsuits had become an industry norm. He co-founded TestParty in 2023 to give engineers a "spellcheck for accessible code." In This Conversation We Discuss:[00:00] Introduction[02:37] Why ADA lawsuits target ecommerce sites[04:36] Settling once doesn't protect you[07:01] ADA's outdated, vague legal language[11:16] Why "band-aid" solutions won't work[15:08] Callouts[16:44] How the brand fixes sites at the source[18:27] A former company's accessibility lawsuit story[21:31] Fixing sites fast after a demand letter[23:01] Defense packets against troll claims[24:24] Free tools to test site accessibilityResources:Subscribe to Honest Ecommerce on YoutubeAutomated WCAG Compliance testparty.ai/ Follow Jason Tan linkedin.com/in/jason-tan-75ab38191 Follow Michael Bervell linkedin.com/in/michaelbervell If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The latest inflation report came in largely as expected, giving the Federal Reserve something increasingly valuable: more time. Inflation was neither soft enough to eliminate concerns about price pressures nor hot enough to force the Fed's hand. That leaves investors asking what comes next for interest rates, the economy, and markets. Lance Roberts examines what the latest inflation data means for Fed policy, whether officials can remain patient, and what investors should watch as the debate over inflation and interest rates continues. 0:00 INTRO 0:50 - CPI & Bond Auction Action 4:00 - Markets Are Stretched 9:31 - Lebo Merch 11:03 - CPI, Inflation, & Oil Prices 12:31 - What The Fed Should Do 16:08 - Core Inflation 18:01 - Inflation vs Prices 20:29 - Why Inflation is Important 21:01 - Why Leave Your Money at Old Company? 21:55 - Why Inflation Matters 24:48 - What the Fed May Do in September 28:31 - CPI Measurement & Boskin Commission 32:09 - The AI "Circular Financing" Narrative Debunked 35:43 - AI Spend per Employee per Month (Chart) 38:19 - AI Winners & Losers Hosted by RIA Advisors' Chief Investment Strategist, Lance Roberts, CIO, Produced by Brent Clanton, Executive Producer ------- Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo ------- Watch today's "Before the Bell" premarket commentary, "Retail Investors Are Chasing Again," https://youtu.be/1sKwI4gscZo -------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/Hl6lVuNeTYM ------- Articles mentioned in this report: "Wall Street To Support Data Center Growth" https://realinvestmentadvice.com/resources/blog/wall-street-to-support-data-center-growth/ ------- Watch our previous show, "Q&A Wednesday - Is Inflation Back in Control?" https://youtu.be/ygeDd0d0XF8 ------- Get more info & commentary: https://realinvestmentadvice.com/insights/real-investment-daily/ ------- * REGISTER for our next Dynamic Learning Series, "Savvy Medicare Planning: Everything You Need to Know Before You Enroll," Thursday, August 20, 2026: https://streamyard.com/watch/Qjx33M2tS4i4 --- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN --- Subscribe to SimpleVisor : https://www.simplevisor.com/register-new --- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #StockMarket #Investing #SP500 #MarketOutlook #PortfolioManagement #Inflation #FederalReserve #InterestRates

On today's episode, Editor in Chief Sarah Wheeler talks with Lead Analyst Logan Mohtashami about inflation, the Fed and existing home sales. Related to this episode: Inventory is down year over year, but months of supply says the market is functioning HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HousingWire Mortgage Banking Summit – October 1 More info about HousingWire Top 5 Trending: ‘Sounds like competition to me': Sizing up Google's real estate play at the AI Summit AI agents could dominate home search, Lower and HouseCanary CEOs say Two Harbors calls UWM lawsuit ‘frivolous,' slams management for $600M hedge loss What Better's CEO swap means for its future Mortgage insurers face larger safety net rule for VantageScore 4.0 Want more from Sarah? Don't forget to subscribe! The HousingWire Daily podcast brings the full picture of the most compelling stories in the housing market reported across HousingWire. Each morning, listen to editor in chief Sarah Wheeler talk to leading industry voices and get a deeper look behind the scenes of the top mortgage and real estate.

In this episode, Ray Cochrane breaks down NVIDIA’s case for world action models, the shift that swaps a robot’s picture-describing backbone for one trained to predict what happens next. He also covers Perseverance closing in on the off-world driving record, a derelict SpaceX rocket stage hitting the Moon, and Anthropic’s rework of Claude Fable 5’s biology safeguards. Finally, he digs into Gemini Omni, Google’s undisclosed trip-planning rankings, the Danube’s record low, and iFixit’s call for Apple to unlock the iPad bootloader. – Want to start a podcast? It’s easy to get started! Sign up at Blubrry – Thinking of buying a Starlink? Use my link to support the show. Subscribe to the Newsletter. Email Ray if you want to get in touch! Like and Follow Geek News Central’s Facebook Page. Support my Show Sponsor: Best Godaddy Promo Codes Get 1Password Full Summary Cochrane opens with a personal update. Wildfires in Eastern Oregon made for a rough week of heavy smoke, and a local building burned down, which he calls a real tragedy. Meanwhile, his work at Blubrry has centered on PowerPress fixes, where reproducing customer-reported bugs remains the biggest headache. Support tickets rarely carry enough detail, and the errors themselves are often too vague to diagnose. Consequently, he is leaning toward a stronger logging and error layer, and he asks experienced developers to share what actually works for them. Beyond VLAs: NVIDIA’s Case for World Action Models The featured story comes from NVIDIA’s developer blog, and it answers a question sitting underneath this year’s robot news. Why do robot arms fall apart the moment anything changes? Move a cup six inches, swap its shape, or change the lighting, and a policy that worked perfectly in training fails. The answer, according to NVIDIA, is not the robot but the model underneath it. For the last few years, the dominant approach has been the vision-language-action model, or VLA, built on an AI that originally learned to describe pictures. Consequently, it recognizes a banana it has never seen, in a kitchen it has never seen, yet it has no idea what that banana will do next. As the article puts it, such a model “does not learn what happens to a mug when the gripper closes, how a towel folds, where an object lands when released.” Because the physics never arrives with the model, every scrap of it has to come out of hand-recorded demonstrations. The proposed fix swaps the foundation entirely. Instead of building on a model that learned to caption images, a world action model builds on one trained to predict how video continues, so the physics is already paid for. Notably, these models output an action and a prediction of what the robot’s cameras will see, in the same pass. Cochrane likens it to forethought, imagining your own motion as you make it. NVIDIA’s implementation is Cosmos 3, pretrained on roughly 767 million images and 348 million videos of real-world dynamics. It ships in 4, 16, and 64 billion parameter sizes named Edge, Nano, and Super, and it runs in real time on a Jetson Thor board bolted to the robot itself. Cochrane recalls his dad owning one of those Jetson boards, and he asks anyone working in robotics to explain how the throughput figures fit together. However, he closes on an open question: where did 348 million videos actually come from? For deeper detail, he points listeners to the source article and to NVIDIA researcher Jim Fan. Sponsor: GoDaddy Economy hosting $6.99/month, WordPress hosting $12.99/month, domains $11.99. Website builder trial available. Use codes at geeknewscentral.com/godaddy to support the show. Perseverance Closes In on the Off-World Driving Record Ars Technica reports that NASA’s Perseverance rover is about to take the record for most distance driven on another world. The mark sits at roughly 28 miles, set by NASA’s own Opportunity rover across more than fourteen years before it went quiet in 2018. As Cochrane works out on air, that averages about two miles a year. Perseverance will pass it in roughly five years instead. The difference is a navigation system called AutoNav. Since a radio signal takes several minutes to reach Mars, earlier rovers crept along pre-plotted routes and stopped every half meter to think. Perseverance carries a second computer dedicated to processing what its cameras see, so it plans while the wheels keep turning. Consequently, about ninety percent of its driving is autonomous, against roughly ten percent for Curiosity, and it averages around 110 meters an hour rather than 15 to 18. Cochrane notes researchers finding the rover at planned sites days ahead of schedule, and he wonders aloud whether world action models might drive the next one. A SpaceX Rocket Stage Slammed Into the Moon Next, Smithsonian Magazine covered the Falcon 9 upper stage that struck the Moon on August 5. That stage flew back in January 2025, carrying Firefly’s Blue Ghost and ispace’s Resilience landers, and it was never meant to end up there. SpaceX’s Julianna Scheiman says a mixture of solar activity and gravity nudged the derelict onto a lunar path after nineteen months adrift. Four tonnes of dead hardware arrived at about 5,400 miles per hour. Nobody watched it happen, and the reason is a nice bit of physics. It struck sunlit ground near a crater called Einstein, and no impact flash has ever been detected on the lit part of the Moon. However, the instruments caught the aftermath. South Korea’s Danuri orbiter imaged a dark new mark, while the European Southern Observatory’s Very Large Telescope picked up sodium and lithium in the plume, the lithium possibly shed by the rocket itself. Astrophysicist Jonathan McDowell quipped that he has “Sir Isaac Newton’s personal assurance that it did indeed hit the moon,” while planetary scientist Hannah Sargeant warns against making a habit of it. Cochrane points out the Apollo landing sites are still sitting up there. Anthropic Reworks Claude Fable 5’s Biology Safeguards Anthropic published a post on how Claude Fable 5 handles biology questions, and the bind is genuine. Biology is the textbook dual-use problem, since the knowledge behind reading your own lab results also helps someone build a weapon. Rather than refusing outright, a classifier watches for risky requests and quietly reroutes them to Claude Opus 5, a capable model without Fable 5’s biological depth. Anthropic calls that mechanism a fallback. The trouble was how often it fired on people doing nothing wrong. This update cut biology-related fallbacks by roughly 85 percent in Anthropic’s own testing, with expected overall drops of 67 percent on Claude.ai and 55 percent on Cowork. Genuinely dual-use territory still trips it, and Anthropic names virology, toxicology, and molecular design. Cochrane hit the old behavior himself and found it irritating, so he welcomes the refinement. Even so, he would rather see a false positive than a model helping someone produce a virus. Five Builders Put Gemini Omni Through Its Paces Google highlighted five builders working with Gemini Omni. Omni is a model rather than an app, and it generates video from text, images, other video, or audio, while also editing footage you already have. Google claims it “combines an intuitive understanding of physics with Gemini’s real-world knowledge,” citing gravity, kinetic energy, and fluid dynamics. As Cochrane observes, that is the same bet NVIDIA is making with robots, only pointed at video generation instead. He also flags a naming collision worth knowing about. NVIDIA calls its architecture an omni-model while Google’s product is simply Omni, two different things landing in the same week. Additionally, he encourages listeners to watch the demos, though he still senses a disconnect in AI-generated video and concedes that knowing its origin may color the impression. Gemini Wants to Plan Your Vacation Another Gemini piece, a how-to on trip planning, drew Cochrane’s sharpest take of the night. Gemini plugs straight into Google Maps, Flights, and Hotels, pulling live locations, reviews, and prices to build an itinerary. Switch on a feature called Personal Intelligence, and it reads across your Google apps, turning a messy trip-planning email chain into a clean master plan. Clever, but he calls it extremely concerning. Once these become services, he expects partnerships to quietly push particular hotels, restaurants, resorts, and destinations onto users. Notably, Google’s post never explains how any of it gets ranked, and the words sponsored, ad, affiliate, commission, and paid never appear once. There is no disclosure of a commercial arrangement, and no denial of one either. Meanwhile the post hands readers off to Viator to book tours without describing that relationship at all. Cochrane suspects the real effect shows up slowly, in the shape of small businesses continuing to disappear. The Senate Blocks a Rule on Who Controls Research Money Science reports that the Senate passed a temporary spending bill in the early hours of Saturday the 8th. The Senate’s version carries a one-paragraph rider the House version lacks, and that rider stops the White House Office of Management and Budget from finalizing a set of proposed rules. OMB builds the president’s budget, clears agency regulations, and controls how approved money actually reaches agencies. The bill itself is a stopgap, which prevents a shutdown without settling anything. The rules reach every organization that takes federal money, a pot of roughly $1.1 trillion across 41 agencies, about $150 billion of it research grants. They would let political appointees second-guess which grants get funded, allow awarded grants to be pulled when the work does not match presidential priorities, and put several countries off limits for research partnerships, China first among them. Senator Susan Collins pushed the block through after telling OMB director Russell Vought the proposal was deeply flawed, noting nearly 500,000 public comments, the vast majority opposed. However, the 90-6 vote is not law. Both chambers are on recess. Vought reportedly said the rule would not have been finalized before December anyway, and the block only lasts as long as the stopgap, which expires December 11. The Danube Falls to a Record Low ESA published a pair of Copernicus Sentinel-2 satellite images showing the same bend of the Danube, 45 kilometers upstream of Budapest, photographed a year apart. Cochrane calls the before-and-after shocking, going from green to brown completely. Wire reports put the Budapest gauge near 10 centimeters at the start of the month, about four inches of water, against a previous record of 33 centimeters set in 2018. The knock-on effects arrived fast. Budapest ran short on both power and drinking water, while the shrinking flow concentrated pollution in what remained. Romania hit record lows on its own stretch as well. Cochrane hopes the recovery is already underway. What a Heatwave Actually Does to the Power Grid That river story runs directly into a Carbon Brief factcheck. Nuclear plants cool themselves with river water, so when the Danube dropped, plants in Hungary and Romania throttled back and pulled roughly 2.5 gigawatts off the grid. Romania declared a state of alert in its energy sector, and its navy reportedly used explosives to steer more water toward a plant intake. Carbon Brief then walked through what heatwaves do to each way of making electricity. Nuclear loses efficiency when the cooling water is already warm, though its shutdowns are mostly regulatory rather than mechanical. Gas turbines pull in less air because hot air is thinner, costing capacity. Wind falls off hardest, since a heatwave is a big stalled dome of high pressure and nearly still air. Solar is the surprise: cells genuinely do get less efficient as they heat up, yet total output climbs anyway, with UK solar up 46 percent during a four-day June heatwave against the week before. Butterflies Are on the Move Everywhere A new study in Nature Ecology and Evolution covered 1,758 butterfly species, roughly one in ten of every species we have named. The team pulled 6,182 records from 105 countries, reading non-English research alongside 68 expert write-ups. Four out of five species pushed into new territory, and about 79 percent of the logged shifts traced back to climate change and extreme weather. Separately, 27 percent saw their range shrink somewhere, and 22 percent moved up or down a mountain slope chasing cooler air. That sounds like good news, and it really is not. Expansion means a boundary moved, not that butterflies are thriving, since a species can push its northern edge forward while its southern edge quietly collapses. Lead author Shawan Chowdhury says the shifts turn up on every continent where butterflies occur. Additionally, monitoring gaps leave Central Africa, Southeast Asia, New Guinea, and the Amazon Basin barely counted at all. Cochrane recalls hearing years ago that butterflies were disappearing in Hawaii, and he invites listeners spotting unfamiliar species locally to contribute what they see. Primates Make Friends Across Species Cochrane called this one a fun find. A study in the journal Primates, led by Cyril Grueter at Oxford, gathered 427 documented cases going back to the 1970s across 88 primate species and 127 partner species. Play and grooming dominated at 139 and 136 cases, alongside carrying, huddling, food sharing, and even adoption. Primates usually started the interactions themselves, with juveniles playing most, adult females handling grooming and caregiving, and adult males least likely to join in. The examples are remarkable. Japanese macaques on the island of Yakushima groom sika deer and climb on their backs, a silverback gorilla cradled a tiny wild bushbaby, and wild capuchins in Brazil adopted an infant marmoset in a bond that held for weeks. However, Grueter rejects the pet-keeping headline and prefers the hedged term proto-pet keeping. The actual claim is smaller and more interesting: curiosity, tolerance, caregiving, and play have roots running far deeper than humans do. iFixit Tells Apple to Unlock the iPad Finally, an opinion piece from Charlie Sorrel at iFixit struck a chord. This fall, iPadOS 27 drops support for a batch of older iPads, including the 8th-generation iPad, the third-generation Air, the fifth-generation mini, and the first-generation iPad Pros. Cochrane owns one of those Pros and reports it still works fine. Those devices will not break, but they stop getting OS and security updates until apps abandon them and the battery gives out. The obvious second life is Linux, except the bootloader stays locked. Apple’s iBoot will not load anything else, unlike a Mac, a PC, or most Android phones. Sorrel argues it “should be a user choice, not a vendor choice,” and Cochrane agrees flatly. You own the device, so why does Apple decide what runs on it? He compares the situation to jailbreaking, and he suspects most consumers have never pushed back simply because it never occurs to them. Nevertheless, he hopes an unlock eventually breathes new life into hardware that still works perfectly well. Cochrane wraps with housekeeping: become a GNC Insider at geeknewscentral.com/insider, email geeknews@gmail.com, subscribe to the newsletter, and grab a modern podcast app at podcastapps.com. He thanks GoDaddy for over twenty years of keeping the show on the air, and he signs off wishing listeners a wonderful evening. The post The Robot That Imagines First #1872 appeared first on Geek News Central.

Markets remain near record highs, but after a powerful run since April, the S&P 500 is trading more than two standard deviations above trend and has stalled in a tight range. At the same time, retail investors are aggressively buying dips and returning to many of the stocks and sectors that previously burned them. That enthusiasm can keep markets elevated, but stretched conditions warrant caution. As midterm elections approach, investors should avoid chasing the rally, rebalance where necessary, and focus on managing portfolio risk. Hosted by RIA Chief Investment Strategist, Lance Roberts, CIO Produced by Brent Clanton, Executive Producer --- Watch the Video version of this report on our YouTube channel: https://youtu.be/1sKwI4gscZo --- Articles mentioned in this report: "Wall Street To Support Data Center Growth" https://realinvestmentadvice.com/resources/blog/wall-street-to-support-data-center-growth/ --- Get more info & commentary: https://realinvestmentadvice.com/insights/real-investment-daily/ --- Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo --- * REGISTER for our next Dynamic Learning Series, "Savvy Social Security Planning: More Income, Less Worry," Thursday, August 6, 2026: https://streamyard.com/watch/tQ3PS8hd64mt --- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN --- Subscribe to SimpleVisor : https://www.simplevisor.com/register-new --- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #StockMarket #Investing #SP500 #MarketOutlook #PortfolioManagement

For five years, The I(m)Perfect Cheerleader has served as a resource for aspiring professional dancers and cheerleaders, offering audition strategies, mindset coaching, and behind-the-scenes insight into the pro dance world. When I started the podcast in 2021, it was meant for aspiring pro dancers around the world to find community, understand that their feelings are valid and that I understood what they were going through. We grew the podcast to nearly 200 episodes including interviews with former pros, industry titans, mindset coaches, former cheerleaders and coaches, etc. But now it's time for a new era…Over the years, The (Im)perfect Cheerleader became something bigger, a place where performers shared the realities of pursuing excellence, building careers, navigating setbacks, and finding purpose beyond the stage. Today, that mission continues under a new name. Welcome to The PROformance Review, where we explore what it truly takes to perform at your highest level, in dance, entertainment, business, and life.The purpose of this name change is to bridge the gap between performers around the world. We all share a common love of performing at the highest level, letting our guards down, controlling our mindset as performers and being the best version of ourselves while asking the question: How do I perform at the highest level while building a life I actually want? I'll be bringing on all types of performers like singers, musicians, actors, business professionals, and of course dancers of all realms of the business. There will be some cultural commentary as well since performers shape culture! It will still have that pro dance foundation that it started with, but under a new name. Thank you so much for listening this long, tuning into the The (Im)perfect Cheerleader podcast and providing your comments on episodes on all the platforms like Spotify, YouTube, Apple podcasts, Google, etc. So with that, Welcome to the PROformance Review podcast. Make sure to subscribe, so you get the newly released episode as soon as it's posted. Much love, performers! Follow me on Instagram @prodanceperformers and send me a DM on you favorite takeaway from an episode.

Times change, but somehow the job hasn’t. In this episode, Chip and Gini dig into what’s stayed constant across their combined decades in PR and marketing, and why chasing the latest platform update is a losing game if you’ve lost sight of the fundamentals underneath it. The episode was sparked by a LinkedIn series from Doug Simon, who asked longtime PR pros what has remained constant in their careers. Gini was asked the question of whether the PESO Model still holds up, and her answer is that the four media types haven’t gone anywhere, and earned media’s third-party credibility now matters more to how LLMs learn. Chip extends the logic to SEO and its successors, advising to chase the people, not the algorithm or the platform. Other changes may also have less of an impact than you might think. Influencer marketing is the latest version of celebrity TV endorsements, but with a YouTube channel. The agency-client relationship continues to run on the same dynamics it did 70 or 80 years ago. Gini brings up the story about a UK agency reportedly running AI agents to pitch journalists undetected for eight months. Chip’s take is that just like with interns and inexperienced team members, there are well-managed AI agents as well as poorly managed ones. It's the human factor that matters most. Key takeaways Chip Griffin: “If you lose sight of the fundamentals, you can have all the technology in the world, and you’re still gonna have rubbish results.” Gini Dietrich: “If you create content for humans, you will win the SEO game. You will win the AEO, GEO game. You will win whatever comes next game.” Chip Griffin: “Chase the people. Don’t chase the algorithm.” Gini Dietrich: “Your job, especially as a communicator, is to protect reputation, build brand, and create thought leadership. That has not changed.” View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I’m gonna have to try to rack my memory from way, way back, and as I get older, that, that distance gets longer and my memory gets poorer, so we’ll see how this works. Gini Dietrich: Ok- okay. Well, I have the same afflictions, so let’s see what happens. Chip Griffin: So we thought that this was, this was spurred by something that our friend Doug Simon did recently on LinkedIn where he did a video series and talked to a bunch of people who have been in the PR industry for a long time and asked a series of questions, one of which was, what has- Remained constant over the course of your career in PR. Obviously we talk a lot these days about everything that, that has changed, is changing. There’s no shortage of those things. I’ve talked about it here on the show, you know, how we started with fax machines and mailed press releases and things like that, that just kind of blows the mind of a lot of the younger listeners that we have. But, but even with all of that change and with everything that AI is doing to our industry today, there are a lot of things that have stayed constant. And I think that as we think about how we run our agencies, it’s important to remember the fundamentals that have remained the same no matter how much technology has changed in PR and marketing. Gini Dietrich: Yeah, I mean, I think you’re right that the, probably the way that we do things has changed, but not the strategic reason. Like I say to people all the time that the reason you do your job has not changed. The strategy, the strategic reason behind it has not changed. The tools have changed, for sure, but your job, especially as a communicator, is to protect reputation, build brand, and create thought leadership. That has not changed. Yeah. The way that you go about it has changed, but not, not the actual doing of the job has changed. Chip Griffin: Yeah, I mean, the tools have changed. The landscape certainly in media has changed. Gini Dietrich: Yeah. Yes. Chip Griffin: The landscape in terms of the public and where they go for information and where they receive messaging and all of that, obviously that has changed substantially over the 35 plus years that I’ve been in communications. But it is still about communicating the right message at the right time to the right people. Yeah. And building relationships with the people that you are trying to influence, whether that’s a member of the media or a member of the public or potential client or whomever. And if you remember those fundamentals, it helps you to figure out how to use all of these technologies for their greatest impact. Gini Dietrich: Yeah, I mean, I had a convers- I was on Zoom with Fred Cook of former GolinHarris, now at Annenberg Center. I was on Zoom with him last week, and he’s like, “So has PESO changed?” And I was like, “No, because we still do those things, right?” Like, the way that we implement it today versus the way we implemented it in 2014 are completely different, for sure. But we still use earned media, we still use shared media, we still use owned media, we still use paid media. The way that we use it has changed, but we still use the four media types. And to your point, media has changed, so earned media has changed, like the, the recipient of our earned media has changed, but the outcome of third-party credibility is probably even more important today than it was back then because that’s how the LLMs learn too, is by citable information. So yes, the way that we go about it has changed, but the actual work itself, the outcome itself has not. Chip Griffin: Yeah, and I think the, the important thing to think about here is that, that ultimately all of these tools and publications and platforms are all designed to connect one human to another. Gini Dietrich: Yep. Chip Griffin: And, and so you know, when you think about public relations, for example, it’s got relations right there in the title. And so you really need to think about how you are building those relationships between whoever the person is on your end and the person that you’re trying to reach. And, if you, if you take the humans out of this entirely, then you’re missing the plot, and you really need to be thinking about how do these tools and how do these techniques allow you to do more of that, to do it better, to do it at greater scale, all of those kinds of things, but not, not just, you know, chuck everything that you knew out the window, have the machines do everything on their own, for you. Gini Dietrich: No. No. Chip Griffin: Abandon proven approaches. None of those things make any sense. Gini Dietrich: No. Please do not do that because that has not changed. Like, the way I- we talked about this last week, like, AI is making us far more productive and far more efficient, but you still have to know how to, to your point, relate to other human beings. Are you creating content and engineering your visibility to show up in AI? For sure. But that’s also because human beings are using AI to get the answer, so you still have to build those relationships with other human beings. Chip Griffin: Yeah, and if you follow the fundamentals, then it allows you to evolve with whatever tools and technology- That’s right come along. It’s similar to what I’ve always said in terms of SEO in the old days and now AEO, GEO, which is chase the people. Don’t chase the algorithm. Yep. Don’t chase the platform. Yep. Chase the, the people because ultimately all of the tools are designed to do that anyway, right? Right. I mean, Google for years has been trying to figure out what is the user actually looking for and trying to deliver that in the results. And so if you are sitting there trying to say, “Hey, I need to figure out how to reach that same person,” you’ll probably be okay no matter how they change the algorithm. If you sit there and say, “I need to figure out what was the latest Google algorithm update, and what does that mean?” “How should I move things around on my page? What should I bold?” If you start thinking in those terms, you may win the short-term battle, but you will lose the war because you do not understand what you’re actually trying to do, and that has not changed over the course of our careers. Gini Dietrich: Yeah, I mean, I’ve said for at least a decade, if not longer, that if you create content for humans, you will win the SEO game. You will win the AEO, GEO game. You will win whatever comes next game. Because human beings are still the ones that are purchasing your services. The robots are not. Chip Griffin: Right. Gini Dietrich: And so if you create content, if it’s whatever content it is, it’s earned media, it’s video, it’s audio, it’s written, whatever it happens to be, if that audience, number one audience is human beings, you will win all the other games. Chip Griffin: And look, even most of the things that we look at today as new, they aren’t really. They’re just, they- they’re packaged differently. I, you know- Right … we, we have all of this talk around influencers- Yes, yes … and the rise of influencers. Yes, yes. Which to me is one of the silliest things in the world. Not the influencers themselves, I mean, some of them can be silly. They’re certainly useful to us as communicators, marketers, et cetera. But that’s no different than three decades ago when we had celebrity endorsements. Gini Dietrich: Right. Chip Griffin: Right? The, it is just the modern-day equivalent of it, and we just define celebrity a little bit differently than we might have back, you know- Yep in the ’80s or ’90s, but ultimately it’s the same thing. It’s just they have a YouTube channel now or an Instagram account- Right … instead of, you know, you put them in a TV commercial or a print ad or something like that. But even back in the day, you had celebrity endorsers who were not truly celebrities. They were just someone known in their local community- Right … who you could throw in a newspaper ad and say- Yeah … you know, “Hey, you know, I believe in either this cause or this product or whatever.” So that has not changed. That continues to be exactly the same, just packaged differently. Gini Dietrich: Yeah, I mean, when you think about earned media, and you know, we do a, a lot, a lot, a lot of work with universities because PESO model curriculum is in almost every university’s PR, communications, marketing, and some journalism programs. So we do a ton of work with universities, and I, one of the questions I get consistently from professors is, “How are you teaching earned media through PESO?” And we keep talking about traditional media is like, that used to be the thing, right? You would get The New York Times, you would get Oprah, you would get The Today Show. Like, those things don’t matter as much anymore because you have influencers or, local celebrities that have their Substack newsletters, they have their Medium newsletters. You can subscribe to those, you can pay for those just like you would the newspaper, and you get the information that you need. Chip Griffin: Yeah, and, so little technical glitch on my end. I think we’ll clean it up, in the edit. But if you noticed anything, it was just for some reason my home TV studio- … decided to shut itself off. The, the, the smart home devices here just decided that, nope, it was time to turn everything, everything off, so. Gini Dietrich: I was talking to a blank screen. I was like, “Should I keep going?” Chip Griffin: You know, but we just, we roll through these things … on the Agency Leadership podcast because the technology has changed- It is- … but glitches still happen. Glitches, right. I mean, you know, I, I, I remember back in the ’90s, you know, using dial-up internet to do work, and then, you know, someone actually calls your landline and knocks you offline in the middle of, you know- Yep trying to send an email or something. Yep. Yep. And you gotta figure, did it actually send? Did it not send? Yep. So, you know- Mm-hmm … technical glitches- There you go … that’s another thing that has remained constant- It’s still- … despite all the technology. Oh my gosh, it’s so funny. You know, the typewriters that I used to use at work, sometimes the ribbon would get snagged, and, you know, you’d have to unsnag the ribbon, right? So even non-electronic things still had issues. Broke your pencil, whatever. Gini Dietrich: As much as things have changed- … they still remain the same. Chip Griffin: They, they absolutely do. And, and I, so I think it’s part of our responsibility as agencies to work with our clients and help them to understand that the fundamentals have remained constant and will continue to remain constant. Because we wanna make sure that we’re taking advantage of everything that’s out there, but we also need to make sure that we are not overdoing it in one area or another because we’re losing sight of those fundamentals, nor are we either having our clients get scared or us get nervous about it and what it means for our businesses. Because if we follow those fundamentals, then we can continue to adapt, and take advantage of all of these technologies as we move forward. If you, if you focus on the technology first and just say, “Hey, I need to have an AI strategy.” No, you don’t. Gini Dietrich: No, you don’t. Chip Griffin: You absolutely do not need to have an AI strategy- Right or an influencer strategy or anything. Gini Dietrich: Totally agree. Yeah. Chip Griffin: You need to have a strategy that takes advantage of AI or influencers or whatever as appropriate. Yes. But your strategy should be rooted in those fundamentals because that’s how you get ahead. Gini Dietrich: Yeah, I totally agree with that. And like I said at the start, I always say the reason that we do these things has not changed. The tools have changed, the way you go about it has changed, but the how or the why has not changed. So don’t get so wrapped up in, “Oh my gosh, now I’ve gotta figure out AI.” Yeah, you gotta figure out AI- Right … because it’s, it’s going to replace you if you don’t figure it out, and it’s actually really fun, so you should figure it out just from that perspective. But you don’t have to change your strategy. You don’t have to change, like, the things that you do to service clients- Right … because that has not changed. Chip Griffin: Right. Right. And, and I think that that’s a, that’s another thing that has remained constant is the relationship between agencies and clients. You know, we think all of this is changing in the world that we’re in, but it’s really not. The way that agencies and clients work together is the same today as it was 70 or 80 years ago, even before you and I were born, let alone started working in the industry. And so understanding how those relationships and dynamics come together and how you can partner most effectively. Sure, the actual nature of the relationships has changed because of the work that we’re doing, but those relationships still matter in the same way that they always did, and you still need to build the human component into it. We can’t allow the technology to overtake that. We need to make sure that we’re spending the time to get to know our clients. We need to make sure that we’re continuing, even in this remote world that we’re in, to find ways to have additional touchpoints, whether that’s through more frequent video calls to build the relationship or ideally in person whenever possible. Those things still matter, and we still need to try to figure out how to take advantage of them to have those strong business relationships in addition to the results-oriented relationships that we’re looking for. Gini Dietrich: So I’m gonna throw a little wrench in things- Okay … because I just read an article this morning that talked about how an agency out of the UK has created AI agents that are pitching media, and it took about eight months for a journalist to go, “Something doesn’t seem right,” and then started to investigate, and sure enough, the agency owner said, “Yeah, I mean, we’ve created these bots that are pitching the media.” He claims that there are real humans on the back end of it, um, that has not been proven yet. They, the, the investigative journalist said, “I think actually based on what I have here, that there aren’t real humans behind it.” But, you know, I think when, when we hear about AI taking our jobs, we hear these kinds of stories, and we get a little freaked out. Nobody’s happy about it. Every journalist who’s been pitched by these AI bots have come out and said, “This is not okay.” But I think that there are gonna be other experiments like this where you’re trying to use– or you’re trying to build an agency out of AI agents instead of human beings. Chip Griffin: Yeah, I mean, I guess, you know, I– what I would say to that is I think that there are probably countless examples that we’re not aware of where the, the AI did work on pitching the journalist and didn’t get called out, right? Because- Gini Dietrich: Right … Chip Griffin: by definition, you can only call out the ones you catch. Gini Dietrich: Right. Chip Griffin: So, I suspect there is a fair bit of this going on. I mean, part of the problem is that, that so much of it is done poorly. I mean- Right. Yes … my, my inbox is full of sales messaging that I’m fairly certain is, you know, whether it’s directly AI generated or AI assisted, it’s hard to tell for sure sometimes. Yeah, yeah. Because it might be entirely AI or it might just be poorly managed AI. But at the same time I’m certain I’m also being exposed to plenty of messages that are AI generated, and, I can’t tell because they are, they’re good at what they do. And I think we will absolutely see more of that. But ultimately, all of the – the AI doesn’t decide to do these things on its own, right? I mean- Fair. Yeah … at least as of now. Yeah, right. And so even in the- Yep … example that you shared, even if it’s just the owner who’s involved in having created this network, you still have the human at one end of this. Yeah. Whether they are managing every message or not, who knows? And, I’m not even sure that that’s necessary as long as they are well targeted and being actually truly genuinely helpful to the journalist on the other end by giving them something that is, you know, that fits with what they write about. I mean, part of the problem with AI is that so much of it is just poorly targeted. Gini Dietrich: Yeah. I agree with that. Yeah. Chip Griffin: But that, that’s more on the humans who are sending them out there. Yeah, yep. It’s not on… The AI can do a great job if you give it the right context, the right direction, the right information. If you just say, “Hey, you know, go find journalists” … of course it’s gonna do poorly, right? It’s- But, but so would a human … Gini Dietrich: just like a young professional Chip Griffin: I mean, we’ve talked about this before. Gini Dietrich: Right. A young pro- Yeah … intern Chip Griffin: You bring an intern and you tell them, “Just start talking to journalists and, and get them to cover us,” and you don’t tell them what you do. You don’t tell them what the journalists cover. Yeah, right, right. Yeah, they’re gonna do awful. Yeah. You start giving context and the in- even the intern will do- Yeah … a good job with very little background, but you need to give them something, and the AI needs the same thing. But ultimately it’s still that human on one end and the human on the other end. And so I think that, that we, when we’re talking about fundamentals, that’s what I’m talking about. You need to sort of separate out all of the machinations in between. That can be done well, it can be done poorly, and that changes the outcome, but fundamentally you still have a human on both ends of that conversation. Even though we like to pretend it’s the AI doing it on its own, the AI is never- It’s not … doing it on its own. Gini Dietrich: Yeah. Yeah, yeah. Yeah. Chip Griffin: At least, at least as of this recording. No. We, we don’t have- Gini Dietrich: Not right now, right. … Chip Griffin: AI that just wanders off and does its own thing. Gini Dietrich: This is why I always say please and thank you to my AI, just so that it remembers that I was kind to it. Chip Griffin: Yeah. Well, and, I mean, we can probably talk about this some other time, but I think the AI companies are doing themselves no service by trying to make it seem like the AI operates on its own, and when they say the, “The AI broke out of its constraints and, you know, hacked into another company,” baloney. I mean, come on. Like, just knock it off. And I don’t, from a communication standpoint, I guess, you know, they may think that that’s helping them to, No … to say, “We’re really powerful. You should use us.” That’s not really- That’s not … I don’t think what- Nope … what ultimately- Gini Dietrich: That’s not the message Chip Griffin: comes through. Gini Dietrich: Nope. That’s not the message. Chip Griffin: So, yeah. So it’s, you know, you need to focus on the fundamentals. And I think if, if you take nothing else away from this discussion it’s, is that the fundamentals don’t change, haven’t changed, remain constant, you know, going back to, I don’t know, Ben Franklin or earlier, you know? These are not things that are, you know, wild and innovative. The tools and techniques are, absolutely. And but to me, that’s the exciting bit, right? Right. You can figure out, if you know the fundamentals, then you can always take advantage of the latest tools and technology to do it better, to do it faster, to do it more effectively, whatever it may be. But if you lose sight of the fundamentals, you can have all the technology in the world, and you’re still gonna have rubbish results. Gini Dietrich: 100%, I totally agree. Yep. Strategy has not changed, tools have. Chip Griffin: So with that, I think we will stop beating this dead horse, and we can, we can move along. You can move along from listening to us today, and you’ll have to join us for the next episode where we’ll find something else to rant and rave about. Gini Dietrich: Yes, we will. Chip Griffin: ‘Cause that’s what we do. That’s what we do. At least that’s what I do. Gini Dietrich: That’s what we do. Chip Griffin: So with that, I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

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Shane and Kody Sherlund are back for episode 199, one away from a big milestone, with a packed slate covering tax policy, tech layoffs, opportunity zones, private fund pitfalls, and California's groundbreaking wealth tax. They kick off with the IRS issuing proposed regulations on employer contributions to Trump accounts, what Section 530a actually means, and where these accounts fit in the order of operations next to a 529. Then it's on to the latest wave of tech layoffs at Google, TikTok, Etsy, and Zillow, whether AI is really the culprit nobody wants to name, and why creative destruction has always worked this way. They also cover Opportunity Zone 2.0 and deferring 2026 capital gains into 2027, the Wall Street Journal's warning that private funds come with big tax bills most people aren't factoring in, and California's new wealth tax, which saw only six billionaires leave but take $27 billion in potential revenue with them. They close with the most common question on the internet: " Do I need an LLC?" Topics covered: IRS proposed regulations on Trump accounts and employer contributions Section 530a explained and where it fits next to a 529 Tech layoffs at Google, TikTok, Etsy, and Zillow, and the AI elephant in the room The golden era of AI-enabled solopreneurs and creative destruction Opportunity Zone 2.0 and deferring 2026 capital gains into 2027 Private funds come with big tax bills, and most investors are not factoring in California's wealth tax: six billionaires left and took $27 billion with them State clawbacks and what Anthropic employees moving out of California need to know Do I need an LLC? Yes, and here is why Timestamps: 00:00 Intro, England jerseys, Brighton FC, and Wonderwall at Minnesota MLS games 05:30 IRS proposed regulations on employer contributions to Trump accounts 09:00 Section 530a explained and non-discrimination rules 11:00 Tech layoffs at Google, TikTok, Etsy, and Zillow, and the AI factor 14:30 The golden era of AI-enabled solopreneurs and creative destruction 20:00 Opportunity Zone 2.0 and deferring 2026 capital gains into 2027 26:30 Private funds come with big tax bills; most investors are not factoring in 31:30 California's wealth tax and who actually left 35:00 State clawbacks and what equity comp employees moving out of California need to know 38:00 Reddit: Do I need an LLC? Yes, and here is why

In this episode, Zachary Smith, CEO and co-founder of Datum and previously the founder of Packet (acquired by Equinix for $335M) and Voxel (acquired for $35M), joins Liam to explain why the internet is about to undergo its biggest transformation since the cloud. As AI agents, vibe coding, and thousands of new applications flood the web, Zac believes the open internet model we've relied on for decades is breaking down. Zac argues that every person, every company, and eventually every AI agent will need its own private network. He explains why the future internet may look more like the Visa network than today's public web, how digital sovereignty and geopolitics are reshaping infrastructure, and why developers are increasingly relying on dozens of cloud services rather than just the hyperscalers. The conversation also dives into Zac's unlikely journey from Juilliard-trained musician to building and exiting two infrastructure companies, the emotional toll of entrepreneurship, and why he keeps coming back to startups despite already having financial freedom. Key Topics Covered Zach's journey from Juilliard and classical music to building infrastructure companies Building Voxel and selling the company for $35M Starting Packet and its $335M acquisition by Equinix Why AI agents are creating a security problem for the internet Why every person and company may eventually need a private network The difference between the public internet and private internet Why the future internet could resemble the Visa network Digital sovereignty, geopolitics, and the splintering of the internet Why developers increasingly rely on dozens of cloud providers How AI is turning millions of people into software developers APIs, MCP, and the next phase of application architecture Why Zach believes AI agents should only talk to approved systems Open source, network effects, and Datum's long-term vision The emotional side of entrepreneurship and why community matters more than money Episode Timestamps 00:00 Introduction and welcome 00:06 Zach's background: from Juilliard and classical bass to startups 02:44 Building Voxel and the early cloud era 08:44 Starting Packet, raising capital, and the Equinix acquisition 15:28 Why taking time off helped him dream again 18:02 What Datum does and the idea of a network cloud 19:38 Three forces changing the internet 20:41 Hyperscalers explained: Amazon, Google, and Microsoft 24:52 Why new cloud providers are emerging 27:16 Digital sovereignty and the fragmentation of the internet 32:03 Public internet vs. private internet 32:54 Inside the physical "meet me rooms" that connect the internet 39:49 How internet routing actually works 45:56 Why developers use so many cloud providers 48:10 APIs, MCP, and AI agents 51:07 Why the future internet may resemble the Visa network 54:23 Who Datum's customers are, and why Datum is open source 1:03:07 AI agents and the next generation of software 1:07:50 Why Zach keeps building companies, and why he does what he does Connect with Zac: LinkedIn: https://www.linkedin.com/in/zsmith/ Website: https://www.datum.net/ Partner Links Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe Join the community: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH Learn more about your ad choices. Visit megaphone.fm/adchoices

Google elimina la opción de dejar reseñas de entretenimiento (reseñas al buscar películas, series, canciones…)Conviértete en un supporter de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

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Angeliki Galanopoulou is Founder and Host of "the adaptive times" podcast, meanwhile taking a purposeful career break after more than seven years at Google. Angeliki discusses how AI is transforming work, job security, and career opportunities, particularly for millennials. She shares how burnout, loss, and rapid advances in AI prompted her to reassess work, wellbeing, and career priorities. Angeliki discusses why human connection, empathy, self-awareness, and continuous learning matter to stay relevant and thrive. She explains how millennials can build adaptability and agency to redesign work, explore entrepreneurship, and navigate increasingly uncertain careers.   KEY TAKEAWAYS   [01:34] Angeliki studies management science and technology while her career direction is unclear.   [02:36] Digital marketing fascinates Angeliki combining technology and customers decision-making.   [03:54] Understanding how the brain works - motivations, fears, and goals - improve sales.   [04:98] Empathy, energy, and memorable relationships can produce stronger business results.   [05:56] Burnout and coaching experience reshapes Angeliki's approach to skills, mindset, and work.   [06:36] Relentless high performance becomes unsustainable without reassessing personal priorities.   [07:05] Questioning what she wants, Angeliki identifies what gives her energy and does not.   [07:48] Self-awareness matters to help optimise how work is done and reduce burnout risk.   [09:05] Grief creates profound recalibration that cannot truly be prepared for beforehand.   [09:35] Previous burnout awareness can help protect energy during difficult periods, including grief.   [10:21] Major life events provoke deeper questions about choices, regrets, and careers.   [13:11] Traditional long-term job security is disappearing as careers become less predictable.   [13:42] Staying relevant now requires individuals to be 'selfish' about their professional growth.   [14:35] People staying in stable corporate jobs must keep pace with AI to stay relevant and improve their wellbeing.   [15:05] Other people leave their corporate jobs since AI lowers entrepreneurial barriers.   [17:04] Time spent AI upskilling is limited inside companies as people don't feel they have time.   [18:48] AI upskilling requires deliberately protecting learning time like formal education.   [19:46] Individuals must actively practice new tools rather than await organizational guidance.   [21:11] AI-prompted internal moves closer to technology for AI influence or to revenue for more perceived safety.   [22:00] Communication and influence skills become increasingly important as technology advances.   [22:15] Side hustles allow experimentation while maintaining the stability of corporate income.   [23:35] Adaptability begins with comfortably admitting uncertainty and remaining genuinely curious.   [26:06] Reframing is powerful, e.g. using frustrating situations to improve learning, communication, and personal agency.   [28:38] Effective communication starts with deep listening beyond another person's spoken words.   [29:31] Self-awareness of strengths and weaknesses reduces defensiveness and improves communication.   [30:23] Professional positioning should prioritize audience value while being authentic personally.   [32:18] Angeliki is advised to interview externally each year to test her market relevance and polish her positioning.   [33:55] Internal mobility helps employees pursue evolving interests while remaining organisationally relevant.   [34:54] Organizations should create protected time and resources for continuous AI learning.   [35:34] Smaller companies are likely more human-centred than larger companies to keep talent.   [37:30] Agency grows by noticing triggers, reframing reactions, and choosing constructive responses.   [38:46] IMMEDIATE ACTION TIP: Practice communication, storytelling, positioning, and visible courage to build future readiness.     RESOURCES   Angeliki Galanopoulou on LinkedIn   the adaptive times podcast on YouTube   the adaptive times website      QUOTES   "The safety doesn't really exist, the job safety. Which means that it's on us selfishly and personally to arm ourselves and do what we can to stay relevant and be on top and succeed and thrive in the rest of our careers as millennials."   "It's your responsibility to keep up with AI for two reasons. Either to be super up-to-date, relevant and always top of mind, when it comes to doing your job more effectively and, and performing highly. Second, to actually improve your own wellbeing."   "The barrier to entry in anything you want to build is minimal. Anyone can build and launch anything with almost minimal cost."   "You build it [a side hustle] while you have the stable income. So I like to talk about corporate not necessarily as safe, but as stable."   "We should all be adaptable. That's the skill we should all build."   "See what triggers in you... And ask yourself, 'Is there a better way that will not ruin my mood for the day that I can look at it?' And then, 'Can I do something about it?'"

At Lupine Creative, Kate Wolff serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world's most impactful brands, helping them tap into popular culture. She built a traditional 360 advertising background through work at agencies including Publicis Modem, DDB, TBWAChiatDay, Omelet LA and RQ. Kate's deep understanding of the advertising and marketing space frequently turns traditional brand marketing strategy on its head through cultural, data and behavioral insights. She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise to boast year-over-year revenue growth. The approach that's made the difference: spark solutions with cultural strategy and then create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, Max, LG, Google, Teva, FX, BoxLunch and more.The team has an impressive events innovation story: in their first three months of existence, they created HBO Max's first-ever, award-winning virtual Pride celebration, resulting in a continuous partnership. Kate and her team also champion a diversity story; she is a co-founder of Do the WeRQ, a movement to increase queer creativity, representation, and share-of-voice across the industry. Further extending her commitment to innovative and sustainable solutions, Kate is Co-Founder of LumiTerra. Her dedication to environmental sustainability supported the creation of the LumiCup, an aluminum-based product line designed to reduce the reliance on single-use plastics dramatically.

El programa 2920 de Radiogeek repasa las novedades tecnológicas más importantes del día: Todo lo anunciado en el evento Made by Google 2026; Google hace que Quick Share se parezca aún más a AirDrop de Apple; El FBI advierte que los piratas informáticos están entrando en cuentas de redes sociales para robar y vender fotos de desnudos de los usuarios; y por último WhatsApp presenta una nueva función de alerta de estafas. Toda esta información la pueden encontrar desde nuestra web www.infosertec.com.ar o bien desde el canal de Telegram/Whastapp, o Instagram. Esperamos sus comentarios.

Outsourcing podcast Get the full show notes for this outsourcing podcast here: outsourceaccelerator.com/600   Andrew Kokes joins the Outsource Accelerator Podcast after nearly three decades in outsourcing marketing, most of it in senior in-house roles including chief marketing officer. He has now launched Pivot AI Global to help mid-market BPOs solve a fast-growing problem: how to get discovered when buyers ask AI instead of Google. The conversation is a practical look at how search is changing, how AI answer engines actually pick who to recommend, and what outsourcing firms should do about it.   References: Website: https://pivotaiglobal.com/ LinkedIn: https://www.linkedin.com/company/pivot-ai-global/   Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry   About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access the most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach mean that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.

Google is suspending roofing company Google Business Profiles without warning and most contractors don't find out until the calls stop.In this episode I'll show you the exact address types Google accepts, the ones that get you shut down, and how to build a profile that survives.Roofers are getting suspended without warningWhat a suspension actually costs youThe three address types Google acceptsPO boxes, virtual offices, and shared spaceHome addresses and service area businessesWhy verified listings still get pulled laterFake reviews and review attacksDuplicate listings and keyword stuffingGetting your business name rightBrand signals, third-party signals, and AI searchWhere to go from hereThis isn't about gaming Google. It's about not building your business on sand. (800) 353-5758 https://www.roofingwebmasters.com/

Bom dia Tech! Tudo bem? Meu nome é Arthur Givigir e hoje é quinta-feira, dia 13 de agosto de 2026 e trago para você as principais notícias de tecnologia, vamos lá?No episódio de hoje, a ANPD determinou que o Discord suspenda as transmissões ao vivo no Brasil após identificar falhas na proteção de crianças e adolescentes. Também falo sobre o primeiro iPhone dobrável podendo chegar com o nome iPhone Ultra, a Apple perdendo uma nova tentativa de adiar a disputa com a Epic Games, um protótipo do possível Xbox Elite Series 3 aparecendo com uma pequena tela integrada, o lançamento oficial da linha Pixel 11 e a Anthropic adicionando marcas d'água invisíveis a conteúdos gerados pelo Claude.Quer patrocinar ou fazer uma parceria com o Bom dia Tech? Mande um e-mail para contato@bomdia.teche vamos conversar!ApoioAmazon - As ofertas do 8.8 já começaram!Notícias00:00: ☀️ Bom dia Tech!00:26: ANPD manda suspender lives do Discord no Brasil01:54: Primeiro iPhone dobrável pode se chamar iPhone Ultra03:04: Apple perde nova tentativa de adiar disputa com a Epic Games04:25: Possível Xbox Elite Series 3 vaza com tela integrada05:48: Google lança Pixel 11, 11 Pro, Pro XL e Pro Fold08:03: Claude vai adicionar marca invisível aos conteúdos gerados por IA12:35: Inté a próxima!Produtos do EpisódioSmartphones JoviSamsung Galaxy FoldsNintendo Switch OLEDBundle Nintendo Switch OLED com Mario Kart 8PlayStation 5 SlimPlayStation DualSenseApple iPhone 16 (128 GB)Echo Show 5 (3ª geração)Echo Show 8 (3ª geração)Kindle ScribeComprando por esses links, o Bom dia Tech recebe uma pequena comissão e você ajuda no crescimento do podcast.Redes sociais:InstagramThreadsMastodonCapa:Capa: Logo do Discord | Imagem gerada por IA

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Gregory Richardson. A cybersecurity expert and AI consultant. The conversation explores cybersecurity best practices, the rise of AI, and how Gregory is helping churches and nonprofits leverage technology to spread the gospel.

Apple's lawsuit against OpenAI is escalating. A Chinese RAM supplier rejects Apple's discount demands for RAM. And could Apple shake up its smartwatch lineup? OpenAI asks for Apple's trade secrets lawsuit to be dismissed, says it was filed without 'adequate investigation'. Apple lawsuit against OpenAI says iCloud mess didn't play a role. OpenAI's vision of the future is reportedly a donut-shaped smart speaker. Telegram's takedown caused by planted porn & weaponized App Store policies. Following Epic loss, Google has started hosting rival app stores in the Play Store. iOS 26 gets first jailbreak thanks to Dopamine. Chinese RAM supplier denies Apple's bid for cheaper RAM. RAM production worldwide is sold out through 2027. Apple RAM supplier makes $38B bet on AI boom lasting until 2029. Apple explores shaking up its smartwatch for a new era. Apple releases security updates to macOS Tahoe, Sequoia, and Sonoma. Apple's Private Relay may not be as private as thought. Apple and Major League Baseball announce September "Friday Night Baseball" schedule and first‑ever broadcast in Apple Immersive. Klepton - Running Android ARM64 VR APKs on Apple Vision Pro, no JIT required! Picks of the Week Jason's Pick: Letterboxx Andy's Pick: Sony NW-A306 Walkman Christina's Picks: Maxell Wireless Bluetooth Cassette Player & I Have ADHD Skill Leo's Picks: Kokogol Maclock & NVIDIA DGX Spark Hosts: Leo Laporte, Andy Ihnatko, Jason Snell, and Christina Warren Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: horizon3.ai/macbreak cirasync.com/MacBreak

The traders debate what's driving strength in the AI trade today, as stocks like CoreWeave, Nebius and Super Micro all surge double digits. We also get a fresh read on the AI buildout, with Cisco reporting Q2 numbers after the close. Then, BofA Securities' U.S. economics head explains why three rate hikes this year could still be in the cards--even on the back of a muted CPI print. Plus, Google's new AI smartphone lineup, a landmark social media trial hitting Meta and the big moves in restaurant stocks catching the attention of our traders today.   Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bill Hoogterp is the founder and CEO of LifeHikes, a global experiential learning and human performance company that helps people and organizations unlock greater confidence, communication, and leadership. He has trained more than one million people across 1,200 organizations in 47 countries and has coached executives, athletes, entrepreneurs, and leaders from companies including Meta, Google, LinkedIn, and OpenAI. Bill also co-founded Do Something and what became Raptive, making his journey from living on virtually no income to building successful businesses especially unique. On this episode we talk about: Bill's unusual journey from intentionally making zero dollars to becoming a successful entrepreneur The transition from nonprofit work to building for-profit businesses and why scaling behavior is similar in both worlds The relationship between money, happiness, impact, and personal fulfillment How to determine your own financial “number” instead of chasing wealth because of societal expectations Why continuous learning and personal growth should continue long after you leave school The power of asking better questions and learning to approach problems from different perspectives Why trying to accomplish everything alone can hold you back Top 3 Takeaways Define what “enough” means for you. Instead of endlessly chasing more money, determine the amount you actually need to support the lifestyle you want, celebrate reaching it, and then decide what you want to pursue next. Keep reinventing yourself. Your goals and priorities should evolve as you move through different stages of life. Don't assume that graduating, retiring, or reaching a certain age means you've stopped learning and growing. Stop trying to do everything alone. Success often comes from combining individual initiative with the support, knowledge, and resources of other people. Find others who are working toward similar goals and build together. Notable Quotes “Happiness doesn't link to more money, but the challenge of building things is what gives you happiness.” “Don't connect the complete money to your identity. That's where people get in trouble.” “Almost all of our failures are because we think we should [do it alone].” Connect with Bill Hoogterp: LinkedIn: Bill Hoogterp on LinkedIn Website: LifeHikes Other: LifeHikes leadership training and executive coaching A Word from Our Sponsors: - Go to Leesa.com for 25% OFF select mattresses (through August 23, 2026) PLUS get an extra $50 off with promo code TMM, exclusive for my listeners  Learn more about your ad choices. Visit megaphone.fm/adchoices

Gary Takacs and Naren Arulrajah on the one question that separates thriving dental practices from stuck ones: if your practice was as good as it could be, what would that look like? Three real coaching case studies — Invisalign starts from 3 to 29, solo to two-doctor, PPO-heavy to fully out of network by June 30th. The 68% statistic. The office manager hallway story. Why PPO plans are 30 times more expensive than SEO. Naren on turning every Google review into a multi-channel marketing asset.

Former Treasury Secretary Jack Lew joins with his reaction to this morning's inflation data and the recent U.S.-Japan Yen intervention. Then, Quantinuum CEO Raj Hazra joins to break down the company's first earnings report since going public in June. Plus, we bring you the details of Google's new Pixel lineup and how it ramps up the competition ahead of Apple's September hardware event. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Attorney S. Diane Clair. A Georgia-based attorney, real estate law professor at Kennesaw State University, and founder of a law practice specializing in real estate, estate planning, probate, business, and contract law. The discussion focuses on wealth building through real estate investing, asset protection, and estate planning strategies for generational wealth. [S. DIANE CLAIR | Txt] Purpose of the Interview The primary purpose of the interview was to: Educate listeners about real estate investing opportunities, including lesser-known strategies such as tax liens and tax deeds. [S. DIANE CLAIR | Txt] Stress the importance of working with qualified legal professionals instead of relying on Google, social media, AI tools, or generic legal templates. [S. DIANE CLAIR | Txt] Promote wealth preservation through estate planning, particularly trusts and business structures. [S. DIANE CLAIR | Txt] Encourage minority communities to create estate plans and pass wealth to future generations. [S. DIANE CLAIR | Txt] Key Takeaways 1. Don't Rely Solely on Google, Social Media, or AI for Legal Advice Clair warns that many individuals attempt to create wills, trusts, and legal documents online without professional guidance. She emphasizes that legal matters require experienced attorneys because AI and internet sources may provide incomplete or incorrect information. [S. DIANE CLAIR | Txt] Why it Matters Legal mistakes can create costly problems later. AI-generated content can be inaccurate. Estate planning and real estate transactions require professional review. [S. DIANE CLAIR | Txt] 2. Real Estate Is a Powerful Wealth-Building Tool Clair argues that real estate remains one of the strongest ways to build and transfer wealth between generations. She highlights its relative stability compared to stock market fluctuations. [S. DIANE CLAIR | Txt] Benefits Mentioned Builds long-term wealth Generates passive income Creates assets that can be inherited Helps achieve financial freedom [S. DIANE CLAIR | Txt] 3. Start Real Estate Investing Through a Business Entity One of Clair's first recommendations is to establish a legal business structure before purchasing investment properties. Recommended Structures LLC Corporation Other formal business entities [S. DIANE CLAIR | Txt] She repeatedly stresses that investment assets ideally should not be owned in an individual's personal name. [S. DIANE CLAIR | Txt] 4. You Don't Need Large Amounts of Money to Invest A major myth she debunks is that real estate investing requires significant capital. Entry-Level Strategies Tax liens Tax deeds Foreclosure purchases Fix-and-flip projects Rental properties [S. DIANE CLAIR | Txt] According to Clair, investors can begin with relatively small amounts by purchasing tax liens and earning interest when property owners redeem them. [S. DIANE CLAIR | Txt] 5. Estate Planning Is Largely Ignored Clair shares a startling statistic: Approximately 64% of Americans do not have an estate plan. Among minorities, that number rises to about 70%. [S. DIANE CLAIR | Txt] She believes the problem is educational rather than financial, noting that even wealthy celebrities frequently fail to plan their estates. [S. DIANE CLAIR | Txt] 6. Trusts Are Better Than Wills for Many Situations Clair strongly favors trusts, especially irrevocable trusts, as vehicles for preserving wealth. Advantages of Trusts Avoid probate Potential tax benefits Asset protection Easier transfer of wealth Can operate while the creator is still alive [S. DIANE CLAIR | Txt] Difference Between a Will and a Trust Will Takes effect after death Goes through probate court Directs distribution of assets [S. DIANE CLAIR | Txt] Trust Can function during the owner's lifetime Avoids probate Can provide stronger protection and tax advantages [S. DIANE CLAIR | Txt] 7. Asset Protection Is Essential Clair explains that trusts can own: Real estate Bank accounts Businesses Investments Other valuable assets [S. DIANE CLAIR | Txt] Because the trust, rather than the individual, owns the property, there can be additional protection from lawsuits and claims. [S. DIANE CLAIR | Txt] Notable Quotes On Legal Services Beyond Personal Injury Law "You can hire lawyers for way more, and we can assist you in way more." [S. DIANE CLAIR | Txt] On Using AI for Legal Matters "AI is not really something you want to trust... It creates and makes up stuff." [S. DIANE CLAIR | Txt] On Professional Guidance "You want to book a consultation with an attorney." [S. DIANE CLAIR | Txt] On Real Estate Investing "A lot of people have that misconception that you have to have a lot of money to start investing in real estate, and that's not true." [S. DIANE CLAIR | Txt] On Generational Wealth "Real estate is something that is the best thing to invest in and pass down to future generations." [S. DIANE CLAIR | Txt] On Estate Planning "This is not a money thing... It's an education thing." [S. DIANE CLAIR | Txt] On Trusts "The best estate planning instrument is always going to be a trust." [S. DIANE CLAIR | Txt] On Asset Ownership "Don't have anything in your own name, have it in the name of the trust or in the business." [S. DIANE CLAIR | Txt] Overall Message Attorney Diane Clair's central message is that wealth creation and wealth preservation must work together. Building assets through real estate is important, but equally important is protecting those assets through proper business structures, trusts, estate planning, and professional legal guidance. The interview encourages listeners, especially entrepreneurs and minority communities, to think long term about generational wealth, asset protection, and financial legacy rather than short-term gains. [S. DIANE CLAIR | Txt] #BEST #STRAW #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Gregory Richardson. A cybersecurity expert and AI consultant. The conversation explores cybersecurity best practices, the rise of AI, and how Gregory is helping churches and nonprofits leverage technology to spread the gospel.

Eric and Drew talk about the intersection of craftsmanship and digital strategy. The discussion highlights the limitations of platforms like Yelp, where strict review policies can hinder a business's reputation, and emphasizes the complexity of Google's advertising ecosystem. Ainscough explains how businesses can optimize their sales funnels by integrating social media presence with targeted performance campaigns to capture high-quality leads. Triplet shares personal anecdotes about maintaining a culture of care and using the "131 technique" to empower employees to solve customer problems independently. Key Takeaways: Adopt the "1-3-1" problem-solving method by defining one specific problem, identifying three potential solutions, and recommending the single best course of action. Write handwritten thank-you notes to express authentic appreciation and build memorable, long-term personal or professional relationships. Evaluate online business reviews critically by reading individual write-ups and checking the reviewer's profile to see if they are a habitually angry reviewer. Prompt artificial intelligence to challenge you by asking it to focus on realistic constraints and ask you the hard questions you might not be thinking about. Prioritize direct human connection by picking up the phone to talk to people rather than relying entirely on digital forms or automated systems. Connect with Incline Marketing: https://inclinemktg.com/

Stop burning thousands of dollars on dead-end Facebook ads and Google marketing—the search landscape has permanently shifted, and the playing field is officially leveled! In this episode of The Note Closers Show, host Scott Carson breaks down how note buyers and real estate investors can dominate their target markets and rank as the #1 recommended investor using modern AI search tools. The days of prospects wading through ten blue links on Google are over. Today, sellers, lenders, and capital partners are asking ChatGPT, Perplexity, and Gemini directly for recommendations—and if you aren't providing machine-readable, factual content, you don't even exist in their search results. Whether you have closed zero deals or a hundred, Scott outlines a step-by-step strategy to optimize your digital footprint, leverage free high-authority blogging platforms, and repurpose your deal case studies into local "AI juice" that brings off-market deals and private capital straight to your inbox. Key Topics Covered:The Evolution of Search: Why traditional paid ads cratered and why AI answer engines now give direct, single-name recommendations instead of list links. Building Machine-Readable Trust: How to optimize your LinkedIn profile, About.me, and neutral third-party review sources so AI engines cite you as an authority. The Micro & Macro Blogging Strategy: How to use AI to generate city- and state-specific articles for your top 3 to 5 target markets on Substack, Medium, and LinkedIn. Leveraging Chamber of Commerce Directories: A growth-hack tactic to build high-authority backlinks and local credibility by highlighting local real estate vendors. Repurposing Audio & Video Content: How transcribing a simple 10-minute video case study creates multiple unique blogs and boosts your visibility fourfold. Optimizing Media & Video Length: Why YouTube pushes videos over 8 minutes and how proper image file naming drives extra search traffic. Don't let your competitors capture the top AI search spots while your experience sits on the sidelines. Take action, optimize your content workflow, and turn AI search into your primary deal-flow engine! If you want to discuss your note investing strategy or need help navigating your next deal, book a call directly at talkwithscottcarson.com. Make sure to subscribe, leave a review, and share this episode with another investor looking to scale!Watch the Original Video of this Episode HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Apple's lawsuit against OpenAI is escalating. A Chinese RAM supplier rejects Apple's discount demands for RAM. And could Apple shake up its smartwatch lineup? OpenAI asks for Apple's trade secrets lawsuit to be dismissed, says it was filed without 'adequate investigation'. Apple lawsuit against OpenAI says iCloud mess didn't play a role. OpenAI's vision of the future is reportedly a donut-shaped smart speaker. Telegram's takedown caused by planted porn & weaponized App Store policies. Following Epic loss, Google has started hosting rival app stores in the Play Store. iOS 26 gets first jailbreak thanks to Dopamine. Chinese RAM supplier denies Apple's bid for cheaper RAM. RAM production worldwide is sold out through 2027. Apple RAM supplier makes $38B bet on AI boom lasting until 2029. Apple explores shaking up its smartwatch for a new era. Apple releases security updates to macOS Tahoe, Sequoia, and Sonoma. Apple's Private Relay may not be as private as thought. Apple and Major League Baseball announce September "Friday Night Baseball" schedule and first‑ever broadcast in Apple Immersive. Klepton - Running Android ARM64 VR APKs on Apple Vision Pro, no JIT required! Picks of the Week Jason's Pick: Letterboxx Andy's Pick: Sony NW-A306 Walkman Christina's Picks: Maxell Wireless Bluetooth Cassette Player & I Have ADHD Skill Leo's Picks: Kokogol Maclock & NVIDIA DGX Spark Hosts: Leo Laporte, Andy Ihnatko, Jason Snell, and Christina Warren Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: horizon3.ai/macbreak cirasync.com/MacBreak

Apple's lawsuit against OpenAI is escalating. A Chinese RAM supplier rejects Apple's discount demands for RAM. And could Apple shake up its smartwatch lineup? OpenAI asks for Apple's trade secrets lawsuit to be dismissed, says it was filed without 'adequate investigation'. Apple lawsuit against OpenAI says iCloud mess didn't play a role. OpenAI's vision of the future is reportedly a donut-shaped smart speaker. Telegram's takedown caused by planted porn & weaponized App Store policies. Following Epic loss, Google has started hosting rival app stores in the Play Store. iOS 26 gets first jailbreak thanks to Dopamine. Chinese RAM supplier denies Apple's bid for cheaper RAM. RAM production worldwide is sold out through 2027. Apple RAM supplier makes $38B bet on AI boom lasting until 2029. Apple explores shaking up its smartwatch for a new era. Apple releases security updates to macOS Tahoe, Sequoia, and Sonoma. Apple's Private Relay may not be as private as thought. Apple and Major League Baseball announce September "Friday Night Baseball" schedule and first‑ever broadcast in Apple Immersive. Klepton - Running Android ARM64 VR APKs on Apple Vision Pro, no JIT required! Picks of the Week Jason's Pick: Letterboxx Andy's Pick: Sony NW-A306 Walkman Christina's Picks: Maxell Wireless Bluetooth Cassette Player & I Have ADHD Skill Leo's Picks: Kokogol Maclock & NVIDIA DGX Spark Hosts: Leo Laporte, Andy Ihnatko, Jason Snell, and Christina Warren Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: horizon3.ai/macbreak cirasync.com/MacBreak

Today, an emphasis on the importance of this US July CPI hurdle today and different scenarios based on what the data shows, all while emphasizing that geopolitics and the crude oil price are a very important independent variable as well. Also, a look at more AI hardware companies reporting yesterday and the market reception of those earnings reports as well as the next batch of AI-adjacent companies reporting today. Some quality links discussed in today's podcast as well on everything from Fed communication policy to the risks from AI replacing search. Today's pod hosted by Saxo Global Head of Macro Strategy John J. Hardy. Links Mike Green is striking out on a new adventure, one that will eye opportunities in the inefficiencies created by increasingly dominant passive flows. Michael McNair responds to a Stephen Roach substack article on China's Deepening Japan Problem.   Michael Every's latest Global Daily from Rabobank, with some great comments and sub-links Canada's The Walrus with a great piece discussed on today's pod, outlining the risks to the entire quality of the internet as AI results replace Google search. Read daily in-depth market updates from the Saxo Market Call and the Saxo Strategy Team here. Please reach out to us at marketcall@saxobank.com for feedback and questions. Click here to open an account with Saxo. Intro music by AShamaluevMusic DISCLAIMER This content is marketing material. Trading financial instruments carries risks. Always ensure that you understand these risks before trading. This material does not contain investment advice or an encouragement to invest in a particular manner. Historic performance is not a guarantee of future results. The instrument(s) referenced in this content may be issued by a partner, from whom Saxo Bank A/S receives promotional fees, payment or retrocessions. While Saxo may receive compensation from these partnerships, all content is created with the aim of providing clients with valuable information and options.

Big news in the BYU Athletics front office. KSL Sports BYU Insider Mitch Harper breaks down the hiring of Marc Hill as BYU's new deputy athletic director. Hill arrives in Provo after spending 27 years at the University of Kentucky, where he served as deputy director of athletics since 2019 and was the football sport administrator since 2012. Hill was widely considered the frontrunner to succeed longtime Kentucky AD Mitch Barnhart before the school went with an external hire in J Batt. At Kentucky, Hill helped spearhead major facility projects, including a $130 million football stadium renovation, a $49 million baseball stadium, and a $19 million soccer/softball complex. BYU AD Brian Santiago called Hill "a great fit" who brings "a wealth of experience from the highest level of collegiate athletics." BYU advancement VP Keith Vorkink added that Hill's "experience, leadership and alignment with BYU's values" make him an excellent addition. This hire comes just days after the athletic department had to publicly shut down false rumors about Santiago's job status. Mitch discusses what Hill's arrival means for BYU's administrative infrastructure, Kalani Sitake's desire for additional support at the top, and how this fits into the bigger picture of the program's growth in the Big 12. Also on today's episode, Mitch sits down with BYU football outside linebackers coach Chad Kauha'aha'a. The veteran defensive coach, a former Utah defensive lineman, was promoted from senior analyst to outside linebackers coach in February after spending two seasons behind the scenes on Kalani Sitake's staff. Kauha'aha'a brings over two decades of coaching experience at programs including USC, UCLA, Wisconsin, Utah, Oregon State, Boise State, UNLV, Utah State, and Weber State. He and Sitake have a long coaching history together, dating back to their time on the same staff at Oregon State and at Utah. In the interview, Coach Kauha'aha'a discusses developing BYU's edge rushers heading into 2026, what he's seen from his outside linebackers group through fall camp, and what it means to be coaching on the field after two years as an analyst. Subscribe to the Cougar Tracks Podcast to stay up-to-date with all the daily episodes. Cougar Tracks is on YouTube and X every weekday at Noon (MT), and KSL NewsRadio at 6:30 p.m. (MT). Apple: https://podcasts.apple.com/us/podcast/cougar-tracks/id1146971609 YouTube Podcast: https://kslsports.com/category/podcast_results/?sid=2035&n=Cougar%20Tracks Spotify: https://open.spotify.com/show/2NCF1KecDsE2rB1zMuHhUh Download the KSL Sports app Google: https://play.google.com/store/apps/details?id=com.bonneville.kslsports&hl=en_US  iOS: https://apps.apple.com/us/app/ksl-sports/id143593 Mitch Harper is a BYU Insider for KSLsports.com and hosts the Cougar Tracks Podcast daily on KSL Sports YouTube and KSL NewsRadio (SUBSCRIBE). Harper also co-hosts Cougar Sports Saturday (12–3 p.m.) on KSL NewsRadio. Follow Mitch’s coverage of BYU athletics in the Big 12 Conference on X (formerly Twitter) and Instagram: @Mitch_Harper. Want more coverage of BYU sports? Take us with you wherever you go. Download the new and improved KSL Sports app from Utah’s sports leader. Allows you to stream live radio and video, keeping you up-to-date on all your favorite teams.

Send us Fan MailA single Google search kicked off a mission that has already sent nearly $2 million toward pregnancy care centers. Anton Krecic, founder and CEO of Seven Weeks Coffee, joins us to unpack how a brand can deliver genuinely great specialty coffee while unapologetically standing for the sanctity of life, donating 10% of every sale across all 50 states.Come see us at Man Camp in Wanship, Utah on September 25-27, at the I'm Just a Guy Vision Men's Summit in Raleigh, North Carolina on October 10 and at The Camp For Men in Fall River, Kansas on October 23-25. To find out more and to register visit https://thelionwithin.us/events/ There are seasons in life where God can feel painfully quiet. Prayers seem unanswered, direction feels unclear, and the silence itself can slowly begin to shape how we view Him, ourselves, and the future ahead. If this resonates you may enjoy this plan that just released on the Bible App. To dive into this 5-day plan check it out here https://thelionwithin.us/devotional/im-just-a-guy-silent/It's time to stop sitting on the sidelines.Step into the fight and become the man God called you to be. Join a brotherhood built on truth, strength, and action. Visit thelionwithin.us right now and start leading with boldness and purpose. Iron sharpens iron — let's go.

Apple's lawsuit against OpenAI is escalating. A Chinese RAM supplier rejects Apple's discount demands for RAM. And could Apple shake up its smartwatch lineup? OpenAI asks for Apple's trade secrets lawsuit to be dismissed, says it was filed without 'adequate investigation'. Apple lawsuit against OpenAI says iCloud mess didn't play a role. OpenAI's vision of the future is reportedly a donut-shaped smart speaker. Telegram's takedown caused by planted porn & weaponized App Store policies. Following Epic loss, Google has started hosting rival app stores in the Play Store. iOS 26 gets first jailbreak thanks to Dopamine. Chinese RAM supplier denies Apple's bid for cheaper RAM. RAM production worldwide is sold out through 2027. Apple RAM supplier makes $38B bet on AI boom lasting until 2029. Apple explores shaking up its smartwatch for a new era. Apple releases security updates to macOS Tahoe, Sequoia, and Sonoma. Apple's Private Relay may not be as private as thought. Apple and Major League Baseball announce September "Friday Night Baseball" schedule and first‑ever broadcast in Apple Immersive. Klepton - Running Android ARM64 VR APKs on Apple Vision Pro, no JIT required! Picks of the Week Jason's Pick: Letterboxx Andy's Pick: Sony NW-A306 Walkman Christina's Picks: Maxell Wireless Bluetooth Cassette Player & I Have ADHD Skill Leo's Picks: Kokogol Maclock & NVIDIA DGX Spark Hosts: Leo Laporte, Andy Ihnatko, Jason Snell, and Christina Warren Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: horizon3.ai/macbreak cirasync.com/MacBreak

Here is the scenario I want you to picture. A casting director, an agent, a direct marketing client lands on your page. They have 17 seconds and zero obligation to stay. In those 17 seconds your website either answers the question, can this person do what I need, or it does not. Most voiceover websites do not answer that question. Not because the actor is not talented. Because the website is not doing its job. And I say this as someone who has had a big reality check handed to me that I feebly and graciously accepted. So today I am going to walk you through five questions so you can audit your own website right now. Pull it up on your phone. Mobile is actually better because most people are hiring voice actors on mobile. Got it? Good. Let's go. Question One: Is Your Demo Above the Fold Above the fold means visible without scrolling. You land on the site and boom, there is your hero audio. This was an issue for me for about ten years. I had an image of myself, a little blurb, logos, and then my audio came. If someone lands on your homepage and has to scroll past a hero image, a headline, a bio paragraph, three sections of copy, and more logos before they hear a single second of your audio, you have already lost most of them. Your demo should be the first thing. The audio is the product. Everything else is context. Friction does not have to be enormous to be fatal. Even one extra click, one moment of confusion, one second of wondering whether the page is broken is enough to lose someone who has 80 other submissions waiting. Question Two: Is There Any Text Around Your Audio Player This one surprises people. Google cannot listen to your demo. If there is no text on your page describing what your demo covers, what vertical it is, what kind of clients you work with, Google has nothing to index. Your demo could be perfect and completely invisible to search engines. Here is exactly what I write and what you can adapt. Two to three sentences above the player. Mine says female commercial voiceover for national and regional brands. Warm, conversational, bright, retail, luxury, and everything in between. You can also add text below the player including your actual clients. Clients include blank. Source connect ready. Most projects delivered within 24 hours. That is not even 60 words. Do this for every audio section on your site. It is the single fastest SEO fix available and almost nobody does it. Question Three: What Does Your Page Title Say Go to your browser tab right now and hover over the tab your website is in. If it says Home or Professional Voice Actor or just your name, you have a problem. The page title is one of the most important SEO signals on your entire site and most voice actors leave it as the default. It should say something like female voice actor, commercial, e-learning, characters, your name. You can change this in your backend. In Squarespace it is the gear icon next to your homepage. While you are there also update your favicon, the little image that shows up in the browser tab. Casting people and agents have a lot of tabs open. Make it easy for them to find you. Use your headshot, not a generic microphone icon. Question Four: How Many H1 Tags Does Your Homepage Have The answer is one. One. An H1 tag is the main heading that tells Google what your page is about. Most voice actor websites built on drag and drop platforms accidentally tag every section headline as H1 because the builder defaults to it. I am raising my hand because that was me. Your main headline should be heading one. Everything else should be heading two, three, or normal. Go through and fix every one that is wrong. Question Five: Does Your Homepage Tell People What to Do Next This is the one almost everybody skips. Is there a clear call to action? Not a generic contact me buried in your footer. A specific visual next step. Hire me, listen to my demo, send me a project, ask me about a quote, contact me for a custom sample. If someone wanted to reach you after listening to your audio, how many clicks does it take? If the answer is more than one, that is too many. And if your contact form has too many required fields, fix it. You need their name, their email, and their message. That is it. Anything else and people will pass. The Bottom Line Your website has one job. Answer the question, can this person do what I need, before the visitor leaves. If it is not doing that right now, you now know where to start. Fix at least one thing today. Then fix another one tomorrow. This stuff compounds, and it will help you show up in search. Want to Keep the Conversation Going? I have a full 32-point checklist covering technical SEO, audio placement, content, conversion, design, and platform. It is in my Substack and will be in the show notes. Grab it and go through it. I also do something called a website colonoscopy. You can schedule that the same way you would schedule time with me. Reach out at mandy@actingbusinessbootcamp.com. Share this with another actor who needs to hear it. See you next time.        

Send us Fan MailAce and Zim preview the Bengals preseason matchup.SUBSCRIBE to the Wincinnati YouTube channel: https://rb.gy/yz5l4y FIND & FOLLOW the Wincinnati podcast on your favorite platforms:LISTEN on Buzzsprout: https://rb.gy/4d3xksLISTEN on Apple Podcasts: https://rb.gy/bwwbsiLISTEN on Spotify: https://rb.gy/daasvlLISTEN on Stitcher: https://rb.gy/0rc4rwLISTEN on Google: https://rb.gy/xgvsmpLISTEN on iHeartRadio: https://rb.gy/t03chpLISTEN on Amazon: https://rb.gy/vbumtvFOLLOW Ace & Zim on Twitter, where they'll share the latest news about the Cincinnati Bengals and interact with Bengals fans, and host Twitter spaces.Ace: https://rb.gy/gmx9fnZim:https://rb.gy/pb7nvwWincinnati podcast: https://rb.gy/wegjep

Bob Hope welcomes special guest, Frank Sinatra.Episode 254 of The Pepsodent Show starring Bob Hope.The program originally aired on February 27, 1945.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.Please email questions and comments to host@classiccomedyotr.com.Like us on Facebook at facebook.com/classiccomedyotr. Please share this podcast with your friends and family.You can also subscribe to our podcast on Spreaker.com, Spotify, iTunes, Stitcher, TuneIn, iHeartRadio, and Google podcasts.This show is supported by Spreaker Prime.Become a supporter of this podcast: https://www.spreaker.com/podcast/classic-comedy-of-old-time-radio--5818299/support.

Sheldon Poon, Founder of Drive Marketing, helps established brands go from Wholesale to D2C through performance-driven advertising grounded in data, technology, and human expertise. He is driven to build a company that reflects his values—one where people enjoy their work, have flexibility and autonomy, and continuously learn from and teach one another. In this conversation, Sheldon introduces The A.I.D.A. Framework—Attention, Interest, Desire, and Action. He explains how businesses can eliminate friction across the customer journey, use clean data to improve AI-powered campaigns, and balance automation with human strategy. Sheldon also discusses why genuine relationships are driving B2B growth, how AI is reshaping internships and early-career development, and how Drive Marketing helps successful wholesale brands build direct customer relationships without jeopardizing their valuable retail partnerships — Go from Wholesale to D2C with Sheldon Poon  Good day, listeners. Today, I have Sheldon Poon as our guest. He’s the Founder of Drive Marketing, a Montreal-based paid ad agency specializing in performance-driven marketing with a heavy emphasis on using data to make informed strategic decisions. Founded in 2013, Drive Marketing positions themselves as a technical-first partner that bridges the gap between business goals and technical execution. So they’re not a creative agency. They are a technical agency improving your ads. Sheldon, welcome to the show.  Yeah, thanks for having me, Steve. I’m happy to be here. Yeah. Great to have you here. And my first question is, what is your personal why, and how are you manifesting it in the business? How are you contributing to human flourishing?  That’s a very big question for a small ad agency.  It is.  Yeah. So when I first started the company, I kind of, like a lot of entrepreneurs, right, it came from me kind of looking at my life and where I was in my career and kind of getting frustrated at what I was seeing with my day-to-day job. So I was in a very, very privileged position. I was able to take a bit of a sabbatical from my day job where they held my position, which was great, because if everything went downhill, I could always just jump back to my job.  And I was like, “You know what? Like, I have an opportunity here. I’ve always wanted to start a business.” But because I had been working for somebody else for almost, at that point, I think like a decade and a half, I had a lot of experience, and I saw a lot of things that I was like, “This is what I don’t want.” So when I started my company, my internal mission and vision was to build the company that I would want to work at, to build the company that is kind of true to myself and my values, and something that I would enjoy going into day to day.Share on X And then what does all that mean? So the company that I wanted to work at, as I started working and hiring people, what I found was I wanted to have flexibility in my schedule. We treat everybody on the team as an adult. Everybody’s responsible for their workload. And as long as they meet their deadlines, I don’t care when you’re clocking in, clocking out. I’m a night owl. I like working till like midnight, 1:00 a.m. I don’t like doing mornings, so I’m often coming into the office late.  A lot of my team are doing the same thing. Some of them are early risers, and they like to leave early to have their afternoon free. So as long as everybody’s more or less—everybody’s on top of their tasks and more or less working during the day so that we can have our interactions and meetings, that’s perfectly fine. Another thing I think that's core to what I wanted to build was that I've always been very passionate about learning and teaching. In another life, I was teaching high school.Share on X  And when I started building the company, one of the things that we made very clear when we’re hiring is that everybody on the team learns because they’re passionate about what we’re doing. And everybody on the team teaches. Even if you’re just an intern coming in, we need to know your perspective because you’ll have a different perspective than me, who’s been doing this for like two decades, where I’m kind of blind to maybe some of the newer stuff that’s happening or some of the stuff that’s like on the ground.  And I want to know when I talk to our interns, when I talk to our juniors, like, “Hey, guys, what are you seeing?” Like, you guys are—you guys are like 20 years younger than me in some cases. Like, I want to know what’s going on with the kids. My personal, like, kind of like personal why of this is that it’s not so much about the end goal. I want to make sure that I enjoy my day-to-day, I enjoy what we do, and I’m not going to pull my hair out going into the office. So, like, I think we built something where everybody on the team is excited to work on stuff because they’re doing the work that they would want to be working on.  They’re learning the stuff that they would want to be learning, and then they get to implement it in a way that is impactful for the company, for the client, for what we’re doing. And my challenge as a leader is to figure out, okay, how do we take that exciting stuff and make it so that it generates money for the company so that we can all continue doing this? Yeah, this is very inspirational. I love it. You’re tapping into people’s curiosity, desire. I like the learning organization idea as well. So do you have a framework for this? Because this podcast is all about frameworks.  Yes.  How can someone create something like that? What are the steps to create it?  So it’s not one framework. Like I said, I’m very passionate about a lot of different topics, and one of the things that’s a personal interest of mine is just business. So, like, looking at business case studies, and from that you start seeing what works and what doesn’t. It’s a lot of different frameworks kind of layered on top of each other for various reasons. For the practical ad side, what we do for our clients strategically, there's a framework there that we like to use called AIDA. So attention, interest, desire, action.Share on X  Very standard funnel. The idea is that the reason we like using this is because when you break down the customer journey, this process is just logical. It’s been proven time and time again. If you’re going into Marketing or Business 101, this is one of the first things that you’re going to learn about. Like, what is a funnel? A funnel is, you know, the client’s never heard of you before, and you do something to grab their attention.  Now they’ve heard of you, but that’s not enough. You have to have many touch points, and you have to build interest. So, like, once they’ve heard about you, you got to make sure that it’s a good fit and they’re interested in the pain point or the thing that you’re fixing for them in their lives. And then if you hit them up with that interest message often enough, they’ll start imagining how their life is better with your product or service, and that creates desire. And then once you continue hitting them up at desire, as long as you don’t have any friction between the desire piece and the final call to action, then you’ll get that action at the bottom.  And the thing that people talk about, like, there’s a lot of people that talk about this framework, but I don’t think they’ve studied it properly. Because when you actually look at the history of it, this framework was first introduced in 1898 in a magazine that was talking about ads. This framework arguably predates the term marketing. And when you think about how that framework looks in modern day, it’s changed a lot, right?  When you were running ads in the early 1900s, you could get away with saying whatever the heck you wanted and making whatever wild promises just to get people’s attention. The way that you did it was you maybe had, like, some sort of print or some sort of, like, literally talking to people, getting them to show up to a convention or an expo back in the day, and having those interactions with their audience.  Fast-forward over 100 years, and it looks very different how you grab attention today. Paid ads. People talk about SEO. People talk about viral content. It’s very much changed. What hasn’t changed is the framework. So what that tells us is that human behavior, right? So the framework is based on human psychology: attention, interest, desire. These are all things that are, like, within the human experience. That has not changed. What’s changed is the other end. The technology has changed, so how you implement that.  So the strategy is still the AIDA that we use, right? But our tactics are constantly changing. Now we’re looking at AI. The new thing about ads is that Google just announced that they’ve added an extra option next to PMax, which is the AI option, so that you can actually start showing up in Gemini. So now this has changed our tactics. But our strategy is still based on this human psychology. That's the framework over on kind of the front end.Share on X And then, like I said, we have a bunch of other frameworks. I don’t know how much you want me to get into it, but for hiring, for internal processes, for all sorts of things.  Yeah. No, no, no. I love it. I love the AIDA. It’s been a long time I heard about it, and I love the simplicity of it, and I think it still works. So you mentioned something that really interests me. You said that you grab the attention, interest, building the desire, and as long as there’s no friction in the desire, then you’re going to get—the call to action is going to work. So what do you mean friction, and give me some examples of what it could look like.  So when you’re talking about AIDA and you’re talking about funnels, especially when you’re talking about online, it’s all very, very quick, right? So there’s a couple of terms here. So when you’re at top of funnel, your main thing is—it’s called a funnel because at the top it’s very, very wide in terms of the audience you want to hit up, and you want to try to get out to as many people as possible. So a lot of people, when they’re thinking of marketing, they’re thinking of the top of funnel, whether they realize it or not.  Further down is you’re trying to get a more complex message across. So the practical way to think about it is at the top you’re trying to run ads that’s just very flashy and getting people to stop the scroll. So if they’re on Instagram or something, you literally want them to stop, and you want them to read a quick thing that gets them to click. Once they’ve clicked on it, they’re ending up on a landing page, and that landing page has information that hopefully connects to the audience in a meaningful way, and they’re interested in reading more.  An example of friction would be if you click on an ad that’s purple, and then you end up on a landing page that’s black and white or red. That difference in color, that difference in style creates a friction point that psychologically, it makes the person pause and go, “Wait, did I just end up on the wrong page?” So when you have, like, a very close alignment between each of those levels, it reduces the friction and increases the chances that people will go down.  So the most important friction point that people need to be aware of is, like I just talked about the top of funnel, the opposite end, the bottom of funnel, is where there's the highest intent.Share on X So you can imagine at the top of funnel, because people have never heard of you before, their intention to buy from you is probably very low or very limited because they don’t know you yet. But once you’ve done all that work to get to know them and create a relationship with the brand, you’re at the bottom of funnel, and that point is critical.  You need to make sure that by the time you’ve warmed them up and everything’s ready to go and the target person is very interested in taking that final step, that somebody else doesn’t come and grab them. For example, like, the very real-world example. If you think about some of the biggest marketing companies in the world, so let’s take McDonald’s and Burger King as examples, right? Because everybody knows those brands. If McDonald’s has taken so much effort to be on billboards and be in front of you, and you’ve seen the brand and you know it, and you’re walking down the street and you’re hungry, and then at that moment of intent, as you’re walking around downtown, you’re like, “I could go for a quick burger right now,” and you know that you’re looking for a McDonald’s, but as you’re walking, you come across a Burger King, you’re like, “Yeah, that’s close enough.”  And then you’re going to walk into the Burger King and do the transaction there. Online, what that looks like is when somebody is doing that final search. So let’s say Summit OS is selling T-shirts, and you’ve done a bunch of work and people love the brand and they’re looking for a specific type of T-shirt that you sell, but they can’t remember quite exactly what it is. They’re like, “Oh, I think it was Summit OS something T-shirt.” And then when they type that in, somebody else’s sponsored ad comes up.  Well, now they probably grabbed that traffic that you took all that time to warm up. If you end up on the landing page, when you scroll down to the bottom, okay, I want to buy this T-shirt. I’m happy with everything that I’ve seen, but now you’re asking for an email, you’re asking for, like, a bunch of things. You click on a button, it doesn’t work. Those are extra friction points that prevent a person from taking action. When you’re looking at the entire funnel, you got to make sure that from a technical standpoint, from a user experience standpoint, from a getting-in-front-of-them-in-the-right-moment standpoint, everything hits, especially in this digital economy where everything’s very, very fast.  So anything that goes wrong, anything that creates a question, anything that creates a frustration point or any opportunity for somebody else to come in and grab that traffic at that moment of intent, those are friction points that you want to address and you want to track and you want to find. And you can imagine how there’s a lot of complexity in that. There’s a lot of testing, there’s a lot of work to make sure that that doesn’t happen.  That’s fascinating. Do you have a process for how you do this, how to eliminate frictions?  Yeah. We have a team that does QA and walks through the entire thing and has to do constant testing because what we’ve seen is a lot of other agencies are using AI tools and shortcuts. And lo and behold, a lot of these tools don’t work and they give back false positives, false negatives, and it’s not as good as just taking the time to go through the funnel yourself and make sure everything’s working properly. And it sucks because it’s a lot of work, but that’s how you get the best results, is just by having someone double-check it.  And it’s not to say that we don’t use automation. Like, we use a ton of automation, we use a lot of tools. But the final QA is a lot of the time us and the client going through, like, “Okay, everybody, before we hit go, let’s just all go through this before we spend, like, you know, 10K on this and just make sure that everything’s working properly.”  Yeah. Love it. Love it. So you’re building this ad agency, a technical agency, so you focus on making the flawless experience. What drives growth in your business?  That’s a good question. That’s something that, honestly, we’re struggling with a little bit. So if anybody’s following me on social media, I’ve been doing a short series. I’m probably going to finish it off soon, but it’s called Watch Sheldon Struggle to Grow His Agency. And it’s literally how I’ve been trying to figure out how to crack lead generation for ourselves and our journey through, like, where we were maybe about a year ago to where we are today.  And we’re still trying to answer that question for ourselves in terms of, how do we get more leads and more clients in a very difficult economy, in a very difficult time? And we’re trying to figure that out. And people can look up our case studies. I think we’re quite proud of the work that we’ve been able to do, and having that technical know-how has given us a huge advantage in terms of performance numbers. And that alone, in the past, through my network, was enough to keep us busy because people would just seek me out whenever they had a problem with their technical stack or their ads.  I’d say in the last maybe 18 months or so, like a lot of other agencies, the word-of-mouth stuff has kind of dried up, where people are kind of, like, holding back their spend. We’ve had a bunch of contracts that were put on hold because of the economic situation around the world. Nobody knows what’s going on. Everybody wants to hold back spend. Everybody wants to sit and wait. So even though people are still contacting me, the flow of projects has slowed down because people are more hesitant to pull the trigger and go. It’s also taking longer for us to have these conversations. Because that organic piece kind of slowed down, we’ve been trying to find inorganic pieces.  I’ve been doing more networking. I’ve been trying to figure out building out our own funnel, which we should’ve done years ago. The thing that’s driving growth for us right now is probably the things that are not scalable, right? In the age of AI, when you’re working with a business, you want to be working with a person. Like, nobody wants a partner who’s just a machine. So doing the things that are not scalable means really doing the things that are human, having human interactions, having human conversations, going out for coffee with people, meeting people at conventions and workshops and, you know, like, literally just getting our name out there in a way that is more human and just having real conversations.  And despite all the other testing that we’ve done with the cold emails, with the ads, with this, that, and the other thing, like, that seems to be the thing that’s working the most, is just kind of putting my name out there and saying to people, like, “Hey, if you have a problem, come talk to me. We’re not necessarily going to have a contract together, but hopefully we can have a quick coffee and I can at least get you past a technical hurdle.  I can give you some insight into what you’re struggling with and give you a hand.” And that kind of goodwill has led to more conversations and more contracts and new contracts than anything else that we’ve done. For our clients, because our clients are more direct-to-consumer, so they’re usually bigger brands that are selling a quick product, quick service to the general public. They’re not B2B, they’re B2C. On that front, it’s literally what we just talked about, following the AIDA playbook, making sure the funnel’s good, making sure the ads are firing, making sure the data’s there, and then that’s how we get our crazy numbers, like 12X return on ad spend, you know, 14X return on ad spend.  That’s just following the system and doing the work. So for our clients, we have it under control for their growth. For our own growth, for the B2B side, that’s where I’m realizing that, like, we need to step away from all this AI noise, and people are trying to do these AI BDRs and all these things, and it just doesn’t work because people want to have a real human conversation.  Yeah. No, I totally see the same thing. The easier the automation, the more it just becomes noise.  Exactly. It’s democratized automation, which means that, like, it’s no longer the thing that stands out. You have to do something different.  Yeah. And people are becoming resistant, and they recognize if something is AI-created, and they just tune it out, right?  Yeah, exactly. Exactly.  Yeah. It’s fascinating. How much of your time is actually spent on networking and doing the human things as opposed to running your business?  I’m very fortunate that my team mostly runs the day-to-day at this point, so I’m spending most of my time doing all the other stuff. So, like, trying to do the networking, trying to get our name out there, and then everything else is just admin and paperwork. So in terms of actually running the day-to-day of the company, our head of operations, Brent, does a fantastic job of running the team.  Jack, our head of marketing strategy, does an amazing job of making sure the ads are firing properly. Whenever I get involved in the day-to-day, they get annoyed at me because I’m like, I’m coming in, I don’t know what’s going on, and my hair’s on fire. I’m trying to do X, Y, Z, and then I jump out and I just create chaos. So most of the time they’re telling me, like, “Yeah, listen, go out and talk to people. We don’t want you at the office. We don’t want you doing the work.”  So how fast is your product evolving?  Oh, constantly. I mean, the way that I explain it to people, right? A lot of people right now, especially running ads, right? Because that’s our core product, that’s our core service, is running ads and making sure that we maintain that competitive advantage for our clients. Because of the advent of AI, everything’s constantly changing. Already it was a very technical space because a lot of people seem to think that whether or not your ads do well, they think it’s a creative exercise, and I think it was up until about eight months ago.  But today, I would argue that it’s skewed, and it’s more of a technical exercise. Because these ad platforms are running AI algorithms, the quality of the data that you feed into it now is more important than ever. And like I said, there’s been a lot of changes in the last few months to the point where now it’s no longer about how good your content is. It’s about how good your targeting is, how good the data you’re feeding it is, how good your audience is kind of reacting to it, and then making intelligent tweaks to your content based on the feedback that you’re getting back from the AI.  So these are things that are constantly evolving. Like I said, even though the strategy doesn’t change, the tactics and the technology is a constant change. So the AI thing that I was talking about where Google just released or just opened up the option to do advertising with AI responses, that’s less than, I think, three months old. So that’s the new thing that we’re now testing with our clients to see how is this working, how is this working.  The other thing too is that the way I describe it, a lot of people now—the new thing that we just noticed within the last few months—is that people are saying, like, “Oh, I can just use an AI agent to set up my ads.” But these AI agents are based on large language models, right, the LLMs. And the way that large language models work is that they’re trying to give you a statistically accurate response, which is great for certain things, not so great for other things. So the way I tell people is that if you were to take an LLM, again, which is what most of these agents are based on, you were to graph all the possible responses for accuracy, what you would end up with is a bell curve, right?  And on the bell curve, you have on one end, you have these are all the answers that are definitely wrong. And on the other hand, these are also answers that are, like, they’re novel, but we don’t know how accurate they are. And then in the middle, at the top of the bell curve, right in the middle is the statistical most accurate response that it thinks it can give you. So it’s always going for that statistical middle with these LLMs. So when it’s setting up ads and it’s doing strategy, it’s going for what is most likely the safe result, right?  The least interesting.  It’s the least interesting.  Yeah.  Now, when you’re running ads, right, it’s a race. My background is in software and computer science, so when I’m doing coding and I’m using Claude Code, I want statistical middle. I don’t want it trying new things with my code. I don’t want it to be a bad programmer like a junior, but I don’t want it to be doing stuff that’s so advanced and novel that it’s not tested, it’s going to break. I just want the middle, right?  Engineering middle. But when we’re running ads, it’s a race. And if you’re in the middle of the pack in a race, you’ve lost. So one of our big advantages is that we’re using a lot of AI for automation. We’re using a lot of automation tools to do our day-to-day. But when we’re coming up with a strategy and building out the ads, it’s a human that’s doing that because we want to be at this far end that’s going to be ahead of everybody else. We don’t want to be middle of the pack.  So from that sense, it’s constantly changing to keep on top of these things to figure out what’s new, what’s going on. The ad platforms are changing constantly because, you know, the way that we interact with the internet is changing constantly. So, like, yeah, it’s constant, it’s a constant race.  So, but doesn’t that also bring you back to the creative part?  It does.  How to be creative, maybe not design-wise, but some other way?  It does, but in a way that I think a lot of creative agencies don’t understand. Because a creative agency will focus on the story, and they will focus on, you know, telling a good story, and they are thinking, if I can put it this way, they’re thinking very linearly. So one of the big mistakes that we see, like I talk to a lot of other agency owners, and every once in a while I help consult on the side, just to give them some advice in what they’re doing, what’s working and what’s not.  And one of the things that I see a lot is that a lot of these agencies have not understood how the new PMax campaigns and how the new Advantage+ campaigns work, so they’re working against the AI algorithm. So a lot of these other agencies, they’re more content than they are technical. So what they’re doing is they’re trying to tell a good story from the content, and then what they’re trying to do is they’re trying to find the demographic that they think will match with the content. So they’re content first, right?  So what they’re trying to do is, if they’re putting together a story for a product, they then in their heads think, “Okay. Well, I think I need to go for, you know, women living in suburbs that are between this age and this age and this income range and are interested in XYZ thing, and that’s how I’m going to set up the system, and then they’re going to see my ad, and then there should be a connection there.” That’s not how it works anymore. So in that setup, I can see how it’s super important to understand the story and get all that done.  The modern way that we’re doing things that’s different is that when we’re building out our content, we work with the content agency or we work with the marketing team to say, “What is your interest piece that’s going to get people to stop scrolling? What’s the interest piece that’s going to get people to want to read more? How do we build that desire for them? And then give me those in different assets, different pictures, different videos, different texts, different descriptions, different headers.”  What we then do is we take all of that content, and we put it into an asset library on PMax. So what we do is instead of telling PMax to look for XYZ demographic, we don’t tell it to do any of that. We let it go broad, and it does the opposite. What it does is, and of course, this is after the caveat. We’ve already set up the landing pages. We’re collecting all the data. We’ve tested all that. The data modeling is solid, so the entire funnel, all the micro actions, everything, we know that is being fed cleanly into the system, because that’s important. What the system’s then going to do is it’s going to, like, not just A/B test, but it’s going to take every combination that it can think of with all the different assets, with the videos, the text, the this and that and the other thing, and it’s going to start testing all the different combinations quickly.  And mixed in there is all the interest, attention, desire, everything. The algorithm is then going to figure out, based on all the data points that it has on us, it has, like, 57,000 data points, I think, Meta has on us. When a user has this pattern of data, they seem to resonate with this combination of assets. This pattern resonates with this combination. So bit by bit, what it does is it will start creating audiences for you that resonate with different kind of, like, asset packages. And then lo and behold, what we see is that emergent is the attention content all gets grouped together, and now we have an audience that’s ready for attention.  The interest piece, this is all the content that we had flagged for interest. Here’s our interest audience. And then the AI is basically working to figure out for you, not based on anything other than random data points and patterns, what is the audience for you? And then it’ll be able to then say, “Okay, now that we have a pattern to look for, we have, like, another 100,000 people that match this pattern and we can start advertising to them. And that’s the proper way to do it. But the thing that people are uncomfortable with is that it’s a black box. We don’t know what their demographic is. We don’t know where they live on the internet. We don’t know what their interests are. We don’t know any of that. It’s just random data points and math that has created this audience for us. And if you were to extract those people and put two or three of them next to each other, you’d go, like, “I don’t understand why these people have anything in common.”  But somewhere in the data, the data is signaling that they are going to resonate with your content. So this is what I mean. Like, the content is still important, but I think it’s skewed, like, a little bit. I’d say, like, now it’s, like, 60% data and math and 40% content, whereas before, it was much more heavy on the content side.  Very interesting. And this is how your platforms will find the lookalike audience based on your sample audience?  Exactly. Exactly.  Yeah. That’s fascinating. So other than the lead generation, what’s one thing that you’re actively trying to figure out in your business?  Other than that, we’re just having a lot of fun with all these new AI tools. I’m getting a few members of my team working with Claude. A few of us are working with ChatGPT. We’re trying to see, like, what these platforms can do, what are the things it can automate. I think one of the really cool things is now something that used to take, like, weeks to create code around, it can be done in an afternoon.  So it’s like, as soon as we identify a business problem, something that my team has to do, like, you know, three or four times a week that slows us down, now I can tell my devs, like, “Hey, guys, like, this is a business problem that we have. Can you guys just come up with a quick tool to do?” And we can build it, and we can just have it. So we’re trying to experiment more and more with how we can kind of speed up our development process.  And because we’ve been developing for so long, there’s a few things that are kind of like the—a few of the standard ways to run a development team that are now starting to be questioned because these LLMs are getting better and better at taking over some of these mundane tasks, that we’re starting to revisit what is our QA strategy when we’re actually coding. Like, what’s a more important skill set? One of the things I think that we’re trying to navigate right now is what is our hiring process for interns going forward?  So in the past, when we were looking for juniors and interns, the skills that we were looking for was like, what is your ability to figure out the answer to this question, right? Given a complex question, given a complex task, how are you going to be able to figure out how to solve this? Because of the rise of LLMs, finding the answer is no longer as important as asking the smart question. And the challenge that we’re facing right now is that asking a smart question requires critical thinking. A lot of critical thinking requires experience. The best critical thinkers have decades of experience behind them. How do you get that from an 18-year-old who’s coming from school?  They literally have no experience. That’s why they’re coming to us as interns. So we’re trying to figure out, like, okay, how do we square that? And we’re very proud of the internship work that we do. It’s a way for us to give back to the community. We work with a lot of the colleges and universities in town. Like I said, I myself came from having taught high school, and I’m very passionate about education, so I want to do good by that industry, by those students.  But we’re having a bit of a hard time because we don’t want to necessarily disadvantage them, but we’re also trying to figure out how do you find a good critical thinker among kids with no experience. So that’s probably the thing that we’re trying to figure out right now.  Yeah. That is fascinating. And that is a big issue for young people coming up, how to get those internships. Internships are harder to get, and probably this is the main reason for it, because people use technology to replace the inexperienced people.  The bar has definitely gone much higher. And again, we’ve experienced this as well, where, like, we’ll have a task, and we can ask an intern to do it, and they’ll kind of, you know, grudgingly figure it out and do it. But if it’s a critical task that needs to be done, that same exact task can be handed off to an LLM, and it’ll just get it done. Yeah. It won’t be amazing quality the way that, you know, a senior developer will do it, but it’ll be good enough, and it’ll be probably better than what the intern can do.  So if you’re only looking at the task from a purely productive lens, well, I’ll get a better result from the LLM, so then the intern has no purpose. We’re having to reshape the way we think about this, where if we are truly building an internship program, at that point, it’s not about the productivity, it’s about the learning that the intern gets out of it. So it becomes a teaching thing. So we have to be okay with handing off this task to the intern, knowing that an LLM could probably do a better job.  But they need to learn how to do it first so that they can rise above it. And I think what we’re seeing right now is that companies are not mandated to teach. They don’t care about the learning of the intern. They care about the production of the thing. And in the past, it was cheaper to get the intern to do it because there was no other option. But I think companies are realizing, like, well, we can just have the LLM do it, and it’ll be better and faster. Why do we need the interns? And that’s why these opening early positions are not being handed out anymore. The problem with that is that you don’t get senior-level people without training them up as juniors, and we’re giving all of that learning opportunity to machines.  Yeah.  So what does our future look like with that gap? What does the future look like for these kids coming out of school? Like, these are all obviously much bigger questions than my company can ever answer. This is a bigger societal question, but this is what we’re seeing kind of on the front lines, having a very strong internship program. We’re struggling with this idea, like, where is this next generation coming from?  That’s scary. That’s very scary. So who are the ideal clients that, if they listen to this podcast, you want them to contact you? Yeah. So basically, our biggest successes are with brands that are very strong on the wholesale side and are already in retail stores. So a lot of times what happens is you have a company that does an amazing product. They’re already in Walmart, they’re already in Costco, they’re already at Winners, and they have built up a very successful wholesale B2B business. They then launch a Shopify store, and they want to start getting the brands and start building a relationship directly with their consumers.  And then they’re realizing, like, “Oh, this is a different game, and we’re struggling.” And then at that point, it’s easy for us to come in and help because they have a strong offering already. They have a wholesale side that can drive their growth. And our job is to make sure that we start help building out that direct-to-consumer side by making sure that all of the data is mapped out properly. We like working with companies like that because they already have a very good idea of their marketing, why their product is successful.  They know which products are successful and not, so we can skip a lot of the learning part, and we’re just putting a megaphone on their existing brand and their existing offering in the most efficient way possible to make sure that, you know, right away out of the gate, that their D2C business is going to be just as strong as their wholesale business.  Yeah. Oh, that’s fascinating. So essentially, you pick those companies that have a good product already because it’s tested in wholesale channels and the Costcos and Walmarts and the Amazons of the world, and you help them tap directly the consumers through very targeted advertising.  Exactly, exactly. And then once we have that basic foundation set up, then we start doing interesting things like, how do we get the newsletters out? How do we help them get their marketing team to have more of a direct relationship with their end customer? Because when you go to a Costco or you go to a Walmart and you pick up a product, what happens is that the retailer holds the relationship, right?  It’s a way to help them offset that. And it’s kind of a tightrope that we have to walk because we recognize that the relationship with the wholesaler is still key. So whatever we do, we have to be conscious that we’re not going to upset that balance.  Yeah.  And that everybody’s winning, everybody’s making money, everybody’s growing, nobody’s getting upset with one side or the other. So because we’ve had experience working with national brands, we are positioned to understand what that relationship looks like. We know from our client side what it’s like when they’re talking to the Costco rep, what it’s like when they’re talking to the Walmart rep, what those subtle differences are in culture, and what we need to be aware of because, you know, we want to make sure that nothing that we do on our side jeopardizes that relationship.  Yeah. And then the big companies—what they want is they want to commoditize you, and they want to control the relationship, the brand. They want their white-label brand on top of your product. Yeah.  Which is their right. I mean, they’re the retailers. They’re the big guys.  Yeah. If you don’t build your own brand, then you’re going to slip into the white label because you have no leverage over the big, big stores. But if you have a strong brand, you have leverage, and then the whole relationship works better. So it’s very interesting. Okay.  So if people would like to learn about how they can do that, how they can go from wholesale to D2C, and would like to learn about how you can help them, where should they go and how can they contact you?  Yeah, so there’s a lot of information on our website, so drivemarketing.ca, so the Canadian extension. Yeah. And then I think I’m the only Sheldon Poon that’s really active on LinkedIn. I think there’s one other one that’s maybe in Hong Kong somewhere, but that’s not me. He’s, I think, an older guy. So if people look me up on LinkedIn under Sheldon Poon and just message me, I’m pretty active there and I try to answer everybody.  And what I love is helping people out. Even if people have no intention of hiring us, I’m like, “That’s totally fine.” Send me your questions because I like to be able to help and answer and know what people are struggling with because it helps our work. It just gives me an opportunity to have conversations with people.  Awesome. So if you run a brand that has already cracked the wholesale channels, but you want to build your direct-to-consumer, you know, hit up Sheldon on LinkedIn, Sheldon Poon, and have a chat with him. As you can see, he’s a great person to chat with. And if you enjoyed this show, then stay tuned because every week we have a couple of entrepreneurs who are building great companies who come and share their frameworks with you. So Sheldon, thanks for coming and sharing your wisdom, and thanks for listening.  Yeah. Thank you. This was great. It was my pleasure. Thank you so much for having me on.  Important Links: Sheldon's LinkedIn Sheldon's  website

Respect isn't something your title automatically earns. It's something people decide through every interaction they have with you. In this episode, Karen shares seven practical communication habits that help you command respect, build credibility, and strengthen your executive presence, without changing who you are. In this episode, we cover: 1. Speak First Don't wait until everyone else has shared their opinion. Contributing early positions you as someone who helps shape the conversation rather than simply reacting to it. 2. Stop Over-Explaining Lengthy explanations often sound like you're seeking permission. Learn how to state your recommendations with confidence and let your expertise speak for itself. 3. Be Clear Before You're Clever Lead with the bottom line first. Clear, concise communication earns trust and helps people make decisions faster. 4. Hold Your Boundaries Respect grows when your words and actions align. Learn how healthy boundaries reinforce your priorities and demonstrate self-respect. 5. Let Silence Do Its Job Confident leaders don't feel the need to fill every pause. Discover why a few seconds of silence can increase your influence in conversations. 6. Make Your Words Match Your Presence Your body language often communicates before your first sentence. Learn how calm, intentional presence reinforces confidence and credibility. 7. Keep Your Word Nothing builds respect faster than consistency. Following through on commitments and communicating early when plans change creates lasting trust. Your Challenge This Week Choose just one of these habits and practice it intentionally: Speak first in your next meeting. Stop over-explaining one recommendation. Pause before filling silence. Hold one healthy boundary. Lead with your bottom line. Walk into the room with calm certainty. Follow through on one commitment exceptionally well. Small communication shifts create big leadership results. If this episode resonated with you, share it with a colleague, leave a review, and subscribe so you never miss an episode. Every week you'll learn practical strategies to communicate with confidence, influence high-stakes conversations, and develop your Powerhouse Presence™. Some resources for you: Get 3 Strategies to Speak Up in Meetings here. Project more confidence and credibility with my free tips: 9 Words to Avoid & What to Say Instead: Words to Avoid | Karen Laos My book “Trust Your Own Voice”: https://karenlaos.com/book/   Connect with me:   Website: https://www.karenlaos.com/ Instagram: https://www.instagram.com/karenlaosofficial  Episodes also available on YouTube: https://www.youtube.com/channel/UCEwQoTGdJX5eME0ccBKiKng/videos   About me: Many years ago I found myself tongue-tied in a boardroom, my colleagues and executives staring at me. My stomach in my throat, I was unable to get the words out (in spite of being in a senior leadership role).  Then, I heard my boss shut down the meeting. My heart sank. I was mortified. She pulled me aside and said, "You didn't trust your gut. You could've tabled the meeting like I did." Why didn't that option occur to me in the moment? Why did I feel like I needed permission? That was the day I set out to change. I began a journey of personal growth to discover the root of the problem. Once I did, I wanted every woman to experience that same freedom. I'm now on a mission to silence self-doubt in 10 million women in 10 years by giving them simple strategies to speak up and ask for what they want in the boardroom and beyond, resulting in more clients, job promotions, and negotiation wins. Companies like NASA, Netflix, Google, and Sephora have been propelled toward more effective communication skills through my signature framework, The Confidence Cocktail™. This is your invitation to step into your most confident self so you can catapult your career! Karen Laos, Communication Expert and Confidence Cultivator, leverages 25 years in the boardroom and speaking on the world's most coveted stages such as Google and NASA to transform missed opportunities into wins. She is fiercely committed to her mission of eradicating self-doubt in 10 million women by giving them practical strategies to ask for what they want in the boardroom and beyond. She guides corporations and individuals with her tested communication model to generate consistent results through her Powerful Presence Keynote: How to Be an Influential Communicator. Get my free tips: 9 Words to Avoid & What to Say Instead: Words to Avoid | Karen Laos Connect with me:Website: https://www.karenlaos.com/Instagram: https://www.instagram.com/karenlaosofficial Facebook: Ignite Your Confidence with Karen Laos: https://www.facebook.com/groups/karenlaosconsultingLinkedIn: https://www.linkedin.com/in/karenlaos/Episodes also available on YouTube:https://www.youtube.com/channel/UCEwQoTGdJX5eME0ccBKiKng/videosMy book “Trust Your Own Voice”: https://karenlaos.com/book/

Fresh inflation data later this morning puts the Federal Reserve and the economy back in focus: Can inflation continue to cool despite higher energy prices? Is the weakening labor market increasing pressure on the Fed to cut rates? And with markets near record highs, should investors remain bullish, rebalance portfolios, or prepare for more volatility? Lance Roberts and Danny Ratliff answer your live questions on inflation, interest rates, the economy, markets, portfolio risk, and what investors should be watching next. 0:00 INTRO 1:01 - Inflation Day - CPI Preview 3:45 - Earning Season wrapping - earnings beats were high, buy backs return 4:35 - Markets Bank & Forth, consolidation continues 5:19 - Bullish Trend Continues - focus on what matters 9:27 - Bloomberg Poll - Living On Parents' Money & Adulting 14:57 - When buying stocks, how much does CEO matter? 17:07 - Tracking Gold Prices/Oil Prices/Inflation 18:25 - K-shaped Economy: When will weakening consumer matter? (Never bet against the consumer) 20:22 - AI Data Center Investment instruments: Revenue-generating asset class? 22:55 - Capital Gains Tax changes' effects on Boomer Retirement? 24:15 - Individual Bonds vs Bond Funds (SimpleVisor) 26:34 - US Treasuries & Yen intervention (FIMA Facility) 29:48 - Bond Yields at 5%+ - Good Time to Buy? 30:54 - CAPE Yields 31:23 - Are Buybacks Losing their Effectiveness? 33:20 - Is there circular-financing going on with Nvidia? 36:34 - What do you consider a long-duration bond? (Duration exceeds needs) 38:49 - What about Corporate Bonds? 39:56 - Earnings are fake? (Microsoft Operating Income) Hosted by RIA Advisors' Chief Investment Strategist, Lance Roberts, CIO, w Senior Investment Advisor, Danny Ratliff, CFP Produced by Brent Clanton, Executive Producer ------- Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo ------- Watch today's "Before the Bell" premarket commentary, "Why Bearish Headlines Keep Losing," https://youtu.be/ygeDd0d0XF8 -------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/Hl6lVuNeTYM ------- Articles mentioned in this report: "Abel Takes Charge at Berkshire Hathaway" https://realinvestmentadvice.com/resources/blog/abel-takes-charge-at-berkshire-hathaway/ -------- Watch our previous show, "What Really Drives Markets?" https://youtube.com/live/c9cOlFVLGoU ------- Get more info & commentary: https://realinvestmentadvice.com/insights/real-investment-daily/ ------- * REGISTER for our next Dynamic Learning Series, "Savvy Medicare Planning: Everything You Need to Know Before You Enroll," Thursday, August 20, 2026: https://streamyard.com/watch/Qjx33M2tS4i4 --- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN --- Subscribe to SimpleVisor : https://www.simplevisor.com/register-new --- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #StockMarket #Investing #MarketOutlook #Earnings #PortfolioManagement #Inflation #FederalReserve #Economy

Vacation rental search is changing fast.Organic traffic is declining, AI Overviews are taking up more space in Google, and travelers are increasingly using tools like ChatGPT, Gemini, and Claude to research where to stay.For property managers, that creates a new challenge: how do you stay visible when the way people search is no longer as straightforward as ranking on page one of Google?In this episode, Alex & Annie are joined by Vanessa Humes, VP of Sales and Marketing at ICND, and Jill McGee, Senior Digital Marketing Specialist, to unpack what this shift means for vacation rental brands and their direct booking strategies.They explore why SEO is still very much alive, how AI is changing the path travelers take before reaching a website, and why the fundamentals of trust, authority, useful content, and strong website structure may matter more than ever.The conversation also looks at what operators should actually be paying attention to as new terms like AEO and GEO enter the marketing vocabulary, whether emerging AI optimization tactics are worth the hype, and how the metrics used to measure digital marketing success may need to evolve along with search.In this episode, we discuss:06:45 - Why declining organic traffic does not mean SEO is losing its value07:33 - How AI is changing the way travelers research and discover vacation rentals26:14 - What SEO, AEO, and GEO mean for vacation rental marketers10:32 - Why trust, reviews, structured data, and strong content still matter36:27 - How property managers can create content with stronger booking intent23:41 - Why AI-driven traffic may be smaller but more qualified29:00 - Which new AI optimization tactics deserve attention and which may be more hype than substance48:20 - How operators should think about search visibility heading into 2027If you are trying to understand where SEO fits in an AI-driven search landscape and what your vacation rental brand should be doing now to stay discoverable, this episode is worth a listen.Connect with Vanessa:LinkedIn: https://www.linkedin.com/in/vanessa-humes-549b528/ Connect with Jill:LinkedIn: https://www.linkedin.com/in/jill-highsmith-mcgee-940908179/ Connect with ICND:Website: https://bit.ly/3THIq8J LinkedIn: https://www.linkedin.com/company/intercoastal-net-designs/ Free Resource from ICND:Download ICND's AI Visibility Case Study to learn how vacation rental companies can adapt to AI-driven search.

On today's episode, Editor in Chief Sarah Wheeler talks with Ricky Carruth, the chief housing analyst for RLTYco, a top real estate coach and the host of the Ricky Carruth Show podcast. The two discuss the new players in the real estate transaction, including Google listings and Kelley Blue Book, and how agents should prepare for changes to the infrastructure of the industry. Related to this episode: Google listings and more portal wars HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HousingWire Mortgage Banking Summit – October 1 More info about HousingWire Want more from Sarah? Don't forget to subscribe! The HousingWire Daily podcast brings the full picture of the most compelling stories in the housing market reported across HousingWire. Each morning, listen to editor in chief Sarah Wheeler talk to leading industry voices and get a deeper look behind the scenes of the top mortgage and real estate.

Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and audiences, and protecting automated bidding models from compromised leading indicators that inflate CAC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.