Podcasts about Zillow

Hosts Edmund Keith, Harvey Hancock, and Simon Baker discuss the latest developments in the real estate marketplace and prop tech sectors. They delve into...- The ongoing CEO search at REA Group- Recent mergers and acquisitions- The legal battle between Zillow and Compass- The financial performance of major real estate portals.The conversation also touches on the impact of AI on the industry and the future of real estate portals.The excellent Inman article mentioned in the show can be found here: https://tinyurl.com/6yt3849pAnd our loyal listeners can get a discount on tickets for PPW here --> https://tinyurl.com/5n7kyfmc

In this episode, I opened a retirement account live on camera, and by the end of this it you'll know more than 99% of your friends about investing. Ready to retire a millionaire? Let's dig in.(Please don't ignore this if you're young. I promise you'll thank us when you're nicely aged.)Shimon Willig's contact info: Shimon.Willig@mwminvest.com✬ SPONSORS OF EPISODE 97 ✬► TWILLORY – Premium men's wear that works hard and looks even better. Use promo code CHAI20 at Twillory.com/KosherMoney for 20% off your first order.► BITBEAN – Got big ideas but clunky systems holding you back? BitBean is the go-to team for custom software that actually works for your business. Whether you're in healthcare, finance, or retail, they've built powerful platforms that scale smart.

Zillow just slashed its home price forecast for 2025—again. After starting the year bullish, the real estate giant now expects U.S. home prices to fall 2% this year, citing rising inventory and affordability challenges. In this episode, we unpack why Zillow changed course, which markets are expected to drop the most, and what this all means for real estate investors looking to navigate the shifting landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Moving to a new city? Before diving into apartment listings or Zillow rabbit holes, try this analog trick: buy a physical map. In this episode, Phil shares a simple yet powerful strategy for finding your ideal neighborhood—marking all the places that matter most to you (schools, gyms, grocery stores, dentists, etc.) and letting the map reveal where your life naturally wants to be. It's about aligning your daily needs with your geography—so you're not just moving somewhere nice, but somewhere that actually works for you.

In today's episode of Zen and the Art of Real Estate Investing, Jonathan speaks with Nick Disney, founder of Sell My San Antonio House. Nick built a thriving home-buying business by focusing on what matters most—helping sellers solve real problems, not just pitching offers. He guides listeners through the transformation from a small-scale side hustler to one of the most trusted local investors in Texas, prioritizing trust, consistency, and problem-solving over quick profits. Nick shares how he launched his business with a few flips and grew it through consistent marketing and relationship-building. He explains why direct-to-seller deals remain his preferred approach, how personalized service helps build long-term credibility, and why his model centers on solving seller pain points rather than rushing to close. Instead of scaling recklessly or chasing short-term wins, Nick's long-term strategy includes owner financing, portfolio cash flow, and a reputation rooted in doing right by sellers. He and Jonathan break down the most overlooked aspects of becoming a reputable local home buyer, including the importance of listening, the pitfalls of guru-style real estate training, and how wholesalers can build genuine investor relationships instead of just seeking quick assignment fees. From trash-outs to trust-building, Nick offers a realistic view of what it takes to create a sustainable, respected business in residential real estate, without burning bridges or relying on high-pressure tactics. His focus on long-term thinking, structured cash flow, and serving sellers sets an example for any investor looking to play the game differently. In this episode, you will hear: How Nick transitioned from a day job to a full-time investor What it means to build trust as a local home buyer Nick's approach to seller conversations that lead to deals Creative strategies for generating consistent lead flow The benefits of owner financing vs. holding rental properties Why wholesalers should prioritize value and relationships Nick's take on building private lender trust and capital access The importance of knowing your goals before scaling Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Sell My San Antonio House website - www.sellmysanantoniohouse.com Sell My San Antonio House on YouTube - www.youtube.com/@SellMySanAntonioHouse Sell My San Antonio House on Facebook - www.facebook.com/sellmysanantoniohouseforcash Nick Disney's Instagram - www.instagram.com/realestate_nick1 Connect with Nick on LinkedIn - www.linkedin.com/in/nick-d-1564388a Sell My San Antonio House on X - x.com/sellmysahouse Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

This week, we're diving into some big shake-ups in real estate and beyond. First, we break down Zillow's new stance on clear cooperation and what it really means for buyers, sellers, and agents navigating the market. Then, Ryan shares a frustrating experience with an appraisal and a deal that's "tide water". We'll also talk about Open Door's stock skyrocketing 400%—all thanks to a Reddit frenzy. Finally, Jay reveals why he's finally going deeper into the world of Bitcoin.

Compass Realty has decided to file lawsuit against Zillow. This lawsuit is in regards to the banning that Zillow and trulia does should a home being sold on a market not be publicly listed onto the MLS within 24 hours. But why would a real estate company be okay with not publicly listing properties onto the MLS were all buyers and agents can find them? I've got your opinion answer right here! 516-444-5341

Want to know how to get probate listings without sounding pushy or salesy? In this episode, we dive into the strategy that helped one agent make probate listings 50 percent of his business.If you're a real estate agent looking to grow your real estate listings with motivated sellers who aren't on Zillow, this approach changes everything. You'll learn exactly what to say, how to handle tough objections, and how to turn complex probate property cases into closed deals — even when sellers say they "just want a cash offer."✅ Discover the mindset shift that separates top agents from average ones✅ Hear the exact probate leads script that builds trust fast✅ Why understanding the process matters more than pushing a listing✅ How probate real estate made this agent sharper, more confident, and in-demand✅ What most agents get wrong about real estate prospectingThis isn't a course or a pitch — it's a real story with real lessons. If you've ever felt stuck working probate leads or afraid to reach out during emotional situations, this will give you clarity and confidence.By the end, you'll understand not just how to get probate listings, but how to become the kind of agent that clients trust more than their own attorney. If you're exploring probate training, or expanding into wholesaling real estate, this episode is a must-watch.

The U.S. is still millions of homes short—and the gap is growing. In this episode, we dive into Zillow's latest data showing a 4.7 million-home deficit in 2023, driven by high household formation and lagging construction. We explore how housing shortages in major metros like New York, L.A., and Boston are colliding with affordability challenges, forcing millennials and Gen Z to delay homeownership. Plus, we highlight the 10 most affordable cities to buy a home under $300K, from Detroit to El Paso, and explain why investors should be eyeing these overlooked markets. Learn more about your ad choices. Visit megaphone.fm/adchoices

We break down the critical legal updates in the real estate industry. Ed Zorn, VP and General Counsel for CRMLS, reveals why the Burnett appeal is weak and how it won't derail new industry standards. We also dissect the Zillow vs. Compass lawsuit, expose the fallacies of "private listings," and warn agents about potential liability. Understand the urgent shift towards consumer-centric models and learn how to protect your clients in a rapidly evolving market. This episode delivers essential insights for every agent and broker. links mentioned in the show: Ep 140 https://youtu.be/p4kiwl2A_nI EP 133 https://youtu.be/mg3A9YYkYec   Connect with Ed on LinkedIn.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

In today's episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Neal Bawa, founder and CEO of Grocapitus and a nationally recognized leader in data-driven real estate investing. Known as the “Mad Scientist of Multifamily,” Neal brings a tech-forward approach to real estate, combining sharp market analysis with a clear-eyed view of risk, strategy, and opportunity. Neal shares how he went from running a tech company in Silicon Valley to building a $660 million real estate portfolio. He breaks down the importance of data modeling, boots-on-the-ground research, and why emotional detachment is critical for success. In 2009, his in-depth analysis revealed a unique opportunity to purchase distressed properties in Madera, California, long before others recognized the potential upside. By pairing his insights with real-world hustle, he secured cash-flowing assets in a down market. The conversation covers more than just the past. Neal outlines today's market challenges and where he sees opportunities. He explains how rising interest rates, oversupply in Class A markets, and flawed assumptions about cash flow have changed the investment landscape. Through it all, his emphasis remains the same: use data to identify market timing, stay ahead of headlines, and act strategically. Jonathan and Neal also dig into why townhomes have become the most efficient build-to-rent option, how Neal's team sources land with minimal upfront capital, and why absorption rates—not just occupancy—are the key metric to watch in multifamily. For new and seasoned investors alike, this episode is a masterclass in seeing opportunity where others see risk. In this episode, you will hear: How Neal used data and timing to succeed during the 2009 downturn The importance of combining tech with in-person market validation Tactics for spotting mispriced Class A properties using rent roll analysis Absorption trends as a better indicator than occupancy rates Townhomes as an efficient and scalable build-to-rent solution Land acquisition techniques that limit upfront capital exposure Frameworks for building scalable, data-informed investing systems Market shifts that signal rent growth recovery on the horizon Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Grocapitus website - grocapitus.com/neal-bawa Multifamily University on YouTube - www.youtube.com/c/MultifamilyU Neal Bawa on Facebook - www.facebook.com/NealBawaMFU Neal's Instagram - www.instagram.com/nealbawa Connect with Neal on LinkedIn - linkedin.com/in/neal-bawa Grocapitus on X - x.com/grocapitus Neal on TikTok - www.tiktok.com/@nealbawa Multifamily University Investor Club - multifamilyu.com/club Grocapitus Website – https://www.grocapitus.com Free eBook: Location Magic – https://multifamilyu.com/lp/location-magic-ebook/ Join Our Investor Club – https://multifamilyu.com/club Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

We are thankful for all our clients that take the time to do a review!

In this episode of Real Estate Real World, host Marguerite Crespillo sits down with the one and only Liz Brown, a top-producing Realtor based in Richmond, Virginia. Liz is also the founder of Film School, a weekly coaching program that helps real estate agents show up online with confidence and consistency. Liz shares her unfiltered journey — from grinding on Zillow leads and cold calls to building a thriving business with video content on TikTok and Instagram. What started with filming garage workouts during COVID turned into a daily video habit that transformed her brand, brought in clients, and grew her nationwide reach. Together, Marguerite and Liz dive into the mindset, strategies, and systems you need to market stale listings, grow your audience, and build a consistent brand presence — even if you're not tech-savvy or "video-ready." Whether you're a new agent or a seasoned pro feeling stuck, this episode is full of real talk, tactical tips, and hilarious truth bombs. How Liz went from cold calling to content queen Why perfection is the enemy of progress in video marketing The simplest way to get past the fear of showing up online Creative ways to market a stale listing (even if it's overpriced) How to use ChatGPT to identify buyer personas Why your next listing video might need… a Walmart feature Why "they're just people" is the most empowering phrase in real estate  Resources, People, and Books Mentioned: Gary Vee – www.garyvaynerchuk.com (GaryVee's TikTok/real estate advice inspired Liz's video journey) Gogo Bethke – Instagram: @gogosrealestate Amy Gregory – Instagram: @amyegregory Kristen Dunn – Instagram: @kristendunnrealestate Renee Funk – Instagram: @reneefunk (credited with smart seller photo strategies) ChatGPT – Used by Liz to identify who the actual buyer is for a property EXP Realty – Where Liz coaches agents nationwide Film School by Liz Brown – Weekly video coaching for agents Featuring: Guest: Liz Brown Follow her at: TikTok, Instagram, YouTube: @lizbrownrealtordaily All links: https://linktr.ee/liz_brown_realtordaily_ Host: Marguerite Crespillo Connect with Marguerite: Website: www.MargueriteCrespillo.com Instagram: www.instagram.com/margueritecrespillo Facebook: www.facebook.com/MySuccessTuneups TikTok: www.tiktok.com/@margueritecrespillo Link Hub: https://stan.store/thecrespillogroup Subscribe + Review: Visit www.realestaterealworld.com for all episodes, resources, and upcoming guests. Subscribe on iTunes or Spotify and leave us a 5-star review if this episode gave you something to smile about (or finally convinced you to hit “record”). #RealEstateRealWorld #LizBrownRealtorDaily #MargueriteCrespillo #FilmSchoolForAgents #RealEstatePodcast #RealEstateCoaching #EXPRealty #VideoMarketingTips #RealEstateListings #TikTokRealtor #RealEstateContent #WomenInRealEstate #AgentBranding #RealEstateTips #ColdCallsToCamera  

  The Industry Relations Podcast is now available on your favorite podcast player! In this episode, Rob and Greg cover recent legal decisions, MLS policy shifts, and major moves by real estate portals. They discuss the dismissal of Homie's lawsuit against NAR and large brokerages, examine NWMLS's new referral fee disclosure rule, and analyze the implications of Realtor.com acquiring Zenlist. The episode also reviews Homes.com's latest seller-focused marketing campaign and raises questions about portal strategy and industry alignment. Key Takeaways Homie v. NAR Lawsuit Dismissed – The case brought by Homie against NAR and the big brokerages was dismissed. Rob and Greg discuss why the case failed and how omitting local MLSs may have weakened it. NWMLS Referral Fee Disclosure Policy – Northwest MLS now requires disclosure of referral fees. Rob questions the consumer impact, while Greg views it as a proactive move by the MLS. Realtor.com Acquires Zenlist – Realtor.com purchased Zenlist. Greg sees it as a positive sign for the startup space; Rob speculates on strategic motives if MLS access becomes disrupted. Homes.com Seller Marketing Campaign – Homes.com sent direct mail brochures to sellers urging paid listing promotion. Industry response was mixed, and Greg shares internal feedback on the campaign. Portal Strategy and Industry Perception – Final thoughts include discussion on how portals are messaging to agents and the public, and whether CoStar's anti-Zillow positioning is effective.   Links Inman Connect Proptech Pre-party hosted by Giant Steps and Tuesday   Inman Article   Video of Agent you liked the mailer https://x.com/scheibrealest8/status/1938078384958943712?s=46   Video from agent who thought the mailer was "odd and disgusting"   From Vendor Alley: The Homes.com Super Bowl Ad I would run   Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

This week on tWiRE, dive into real estate's hottest stories and critical market shifts! Controversy erupts as a Chicago homeowner claims his $200K listing appeared without consent—who's accountable? Zillow fires back at Compass, labeling their innovative 3-phase listing strategy a "hidden scheme." NAR launches a powerful new market stats dashboard exclusively for members, tracking affordability and trends in real-time. Meanwhile, a Redfin journalist shares painful lessons learned after losing $25K on his home sale, and Opendoor finds itself in the spotlight again—but it's not about selling homes. Plus, reality star Tyler Cameron jumps into real estate with SERHANT—who else from TV is switching careers? In market news, June home sales slump as prices hit another all-time high, and home prices dip slightly across major metros, notably Washington, Austin, and San Diego. Mortgage demand stalls with rates at a 4-week high, while new home listings drop to their lowest in nearly two years. Finally, some relief: sellers are adjusting prices downward, easing monthly mortgage burdens, and institutional landlords face surprising new competition. Stay informed, stay ahead—subscribe and turn on notifications for weekly insights!

What happens when a client blindsides you and hires someone else? Or when your favorite sellers decide to "hit the button" on Zillow without you? In this episode, we're talking all about how to keep your cool, preserve your relationships, and show up with professionalism—even when your heart gets broken. We've all been there. A past client lists their home without calling you. A buyer you've poured into suddenly ghosts you. A friend uses someone else. Ouch. The gut punch is real, but what you do next matters even more than what just happened. Peaceful partings aren't always easy, but they're always worth it. We're chatting through real-life rejection stories (some from last week!) and how we've learned to navigate them with kindness, class, and a whole lot of self-talk. It's not about avoiding hurt; it's about choosing how to respond. Here's what we get into: How to handle the heartbreak of client rejection What to say when someone lists without you The power of the follow-up (even when you're mad!) How to part ways professionally with a broker or team When to let go and when to speak up The importance of grace, gratitude, and not taking it personally Grab a tissue, pour some coffee, and let's talk about peaceful partings in all their messiness.

In today's episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Richard Wilson, founder and CEO of the Family Office Club, to break down how the ultra-wealthy build, protect, and grow their assets. With more than 100,000 members and 18 years at the helm, Richard has helped thousands of family offices form investment strategies that create generational wealth. The episode opens with a look at what sets billionaires apart from the rest of us, from their appetite for risk to how they move quickly and avoid herd thinking. Richard explains that the most successful investors make bold, independent decisions, act fast, and play a long game within a narrow set of skills or markets. Richard also shares the three-bucket model he teaches for wealth management: public market investments, real estate, and direct investments in the business niche that created the wealth. He walks through how families allocate risk across these buckets and why having asymmetric returns and trust in your operators is crucial. The conversation turns to why the most successful investors don't chase pitches. They chase relationships. Family offices look for high-quality people, not just high-potential deals. Richard emphasizes that value-added connections, thoughtful deal structuring, and strong mental models are what win attention in a noisy space. He and Jonathan also discuss the importance of fast decision-making, the rise of AI tools to enhance due diligence, and how Richard's journey from a basement apartment to launching billionaires.com reflects the same lessons he teaches investors: add value first, go deep in your niche, and build something no one else can replicate. In this episode, you will hear: Traits that distinguish billionaire investors from the average high-net-worth individual Ways family offices allocate capital across asset classes The role of trust and consistency in attracting investor interest How asymmetric returns and thoughtful deal structures build long-term wealth Richard's approach to applying AI tools to improve decision-making Factors that make niche expertise more valuable than broad exposure How fast, focused action drives better outcomes in competitive markets Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Family Office Club website - familyoffices.com Centimillionaire Strategies on YouTube - www.youtube.com/user/familyofficesgroup Family Office Club on Facebook - www.facebook.com/familyofficeclub Family Office Club's Instagram - www.instagram.com/familyofficeclub Connect with Family Office Club on LinkedIn - www.linkedin.com/company/familyoffices Richard Wilson on X - x.com/RichardCWilson Connect with Richard on LinkedIn - www.linkedin.com/in/singlefamilyoffice Family Office Club's TikTok - www.tiktok.com/@familyofficeclub Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Segment Teaser – Is Zillow positioning itself to become the next MLS? In today's segment of Go Gaddis Real Estate Radio, we explore one of the most controversial changes in real estate—Zillow's New Listing Standard Policy. Could this disrupt how homes are listed and sold nationwide?

The housing market may finally be leveling out. In June, total active inventory surged 17% year over year to 1.36 million homes—the highest level since 2019. Nearly 27% of listings saw price cuts, a record high for the month, as more sellers adjust to tepid buyer demand. With homes taking longer to sell and Zillow's market heat index showing a neutral balance in nearly half of major metros, this episode explores how the power dynamic between buyers and sellers is shifting—and what that means for prices, negotiations, and investment strategy heading into the second half of 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rent growth cooled again in June, with U.S. asking rents rising just 2.9% year-over-year to $2,069—one of the softest showings for this time of year in recent memory. Zillow's forecast now projects rent growth slowing even further in 2025: just 2.7% for single-family homes and a meager 1.3% for multifamily units. Meanwhile, a record 35% of rental listings are offering concessions like free rent or parking, a sign that market softness persists despite steep rent gains over the past five years. In this episode, we break down the numbers, regional differences, and what this means for landlords and renters alike Learn more about your ad choices. Visit megaphone.fm/adchoices

D.O. dives into a controversial and crucial topic in the mortgage industry—how loan officers handle requests for kickbacks from real estate agents. With real world anecdotes, he breaks down the legality, ethics, and business consequences of kickbacks, and explores alternative solutions like co-marketing through Zillow, MSAs, and Joint Ventures.

As a property manager, you know the value you provide to real estate investors. You offer peace of mind, safety and certainty, and expertise. What if every investor found a property manager to partner with before even contacting a realtor? On today's episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with real estate investing author and coach Dustin Heiner to talk about building wealth through real estate investing and the role of property managers. You'll Learn [06:06] Dustin's Journey to Financial Independence [17:48] The Importance of Property Management in Real Investing [30:04] The Importance of Finding Clients You Want to Work With [41:42] Investing as A Property Management Business Owner Quotables “If you try to serve people, then your life is going to get better.” “If you don't have your business that could run itself, then you're going to be losing money.” “Your property manager is absolutely your quarterback.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Dustin Heiner (00:00) this is the number one thing that I teach all my students, the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job.   Jason Hull (00:26) All right, we are live. I am Jason Hull, the founder and CEO of DoorGrow, and we have the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted,   cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow we believe that good property managers can change the world and that property management is the ultimate   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. I'm hanging out today with Dustin Heiner who is successfully unemployed, according to his shirt.   it for those that can't see this later. So Dustin, welcome to the DoorGrow show.   Dustin Heiner (01:53) Jason, thank you so much for having me on the show. just love, I love property managers. I'm a real estate investor, bought property since 2006. Just, I don't know, I've got 30 plus properties, 750 apartment unit complexes and hotels I invest in. And I love not doing any work because my property managers are amazing. it takes a lot of time finding the right property managers, but in the end they make my life easier and I love paying them. They're only one of two people I love to pay, my accountant   and my property managers, because they make my life easier. I love that you have this show. I'm super pumped to be on, so thank you so much for having me.   Jason Hull (02:31) Awesome. I love the positivity because a lot of my clients get a lot of... How do we say it? Shit. Really. And you know, they feel unappreciated in a lot of... So I know there's a lot of listening. They're like, man, I want investors like this guy. But yeah, I love that you love paying property managers. I think I've said on one of my TikToks or reels, I said, the biggest mistake landlords make...   with rental properties is not hiring a property manager. And during this process.   Dustin Heiner (03:01) I don't want to deal   with tenants personally. I invested so that my property would work for me and I did not want to handle talking to tenants. In fact, I did at the beginning, I started talking to tenants, but I found out I'm a pushover because it's my property and I'm trying to be nice and everything like that. And it's so much better when there's a middle man that's going to be there. I tell my property managers, use me as the bad guy. Like say, this landlord, he's a jerk, but this is what we got to do.   I want to help them to make it easier on them, but in the end they make my life easier. yeah, I absolutely love that. Well, one thing you and I both know, property managers should be investing themselves too. They should be grabbing properties. if you know of a, if you're a property manager, you will eventually know somebody, an investor, who's going to be selling a house. Well, shoot. Instead of like, oh, point this over to investor, which I get lots of property managers sending me deals, say, hey, this guy's looking to sell. I'm like, great, and I'll buy it.   how much better would be if you guys bought   Jason Hull (04:00) Yeah, absolutely. I mean if you're a property manager you should really understand and know real estate investing like you're you're basically the advisor for your clients to do this and You have a pulse You know an understanding of the market that nobody else has and so leaning on a good property manager It can also be they could be an invaluable resource   of knowledge. if you before you get into a property one of the smartest things you could do is go ask the property managers is this a good investment or is this a good area or is this like is this a good idea and they're like no you should not have a short-term rental property out in the middle of the desert that nobody wants to go to like it's not you're not gonna cash flow but the you know the guru I'd listen to said I could you know yeah don't do that   Dustin Heiner (04:47) I've got, yeah, no, and you're 100 % right. So I personally, I've coached thousands of people to buy properties and I like buy and hold. Like it could be long-term, short-term, medium-term, even co-living, but we're gonna buy and hold these properties. Like we've got five kids. So I'll give these properties to my kids. I started investing back in 2006, just kept buying property after property. And then I realized when you get cashflow, when you get money coming in every single month from every single property, then you get financial independence and everything else on top of that is just gravy.   Jason Hull (04:47) Okay.   Dustin Heiner (05:15) And I consider my property manager, my quarterback of my team, like the football football team, they're going to make me money. They're going to protect me. They're going to make sure that everything is going right there. They're the, they're the quarterback of my team. And so when I find a good property manager, I hold onto them. In fact, I love find, well, here's what I do also. So in finding a good property manager, I do interviewing. I don't just grab first person because I personally feel like it's best to, you know, not everybody can work with everybody meaning   Somebody might not work well with me. I might have a bad personality of them. They're like, I don't like this guy. He's too hyper. He's got too much energy. Or they might say, hey, this is a great person to work with. And so what I love to do is when I grab a property manager and I just keep buying properties and keep giving it to the property manager, they keep doing well. But I mean, honestly, in the end, I wanted financial freedom and I knew that as I bought real estate over time, the value goes up. But the biggest thing is I invest for cash flow so that   Jason Hull (05:48) Bye.   Dustin Heiner (06:10) Money comes in every single month and give you case in point, your property managers are sending money. Like if you're a property manager, you're sending money to your investors, which is great because you're, making money, but you're also making them money. But at the same time, imagine that money coming into your pocket.   Jason Hull (06:27) Okay, I love this. think the clients listen to this or even property managers just listen to this and be like, I should probably send this out to all my clients so they should they can listen to this because this guy knows something and I want all my clients to see us in this light. This is a great light to see us in. So let's let's go back because we skipped qualifying you. Let tell us about yourself. Qualify yourself. Why should investors that   that these property managers send this podcast episode to and say, listen to this guy Dustin, you should be, you want to be like Dustin. Why should investors be listening to you?   Dustin Heiner (07:00) Absolutely, totally.   you know what, I'm even gonna tell you a quick story of what really shoved me into real estate investing. I started investing back in 2006, but I was not born with money. In fact, I was born into a very poor family, and I did what everybody is taught. We're taught this same exact path. You go to school, you get good grades. You take those good grades, and you go to college or university and get thousands and thousands of dollars into debt.   and then you get a piece of paper or a degree, that's what it's called, and you take that degree and you shop around and you try to find a job, a quote unquote career from someplace. And so I'm doing that exact same thing. In fact, Jason, I get the most stable, secure job you can ever think of. I got a job in the local county government in California doing IT. So California is not going away, government's not going away, and IT is definitely not going away, because I'm just like risk averse. Well, at the same time, I bought one rental property.   And that one rental property, I remember that check I got from the property manager. It was $317. Like, this is great. I need to buy more and more properties. But you know what happens? Life started getting in the way. My wife and I started having kids, after kid. Eventually, and this is what really got me to make sure I started investing. So I stopped because life got in the way, buying properties. But my wife and I started having kids. And when my wife had our fourth child, I went on paternity leave. That's where the dad stays home with the mom, changes poopy diapers, all that good stuff.   Well, after two weeks, I go back to work and on a Friday at 3.30 in the afternoon, I get a call from my boss's boss's boss's secretary, like the top dog. she says, Dustin, would you please come in the office? I said, sure. And I paused for a second. I hung up the phone. thought, why in the world are they calling me in the office? Like, this isn't normal. It's not normal. And I've also seen plenty of movies Friday at 3.30 is not a good sign. And I remembered a little bit before, right before I went on paternity leave.   Jason Hull (08:48) now.   Dustin Heiner (08:51) There was some rumors or some rumbly going on in the county that there could potentially be layoffs. And he really shook it off. said, there's no way I've got great seniority here. My boss is thinking of doing a great job. So I get up and I walked down the hallway to my boss's office. Now this hallway isn't very long. In fact, it's kind of short, but every single step that it took, felt like the hallway got longer and longer and longer. And it felt like my feet became lead bricks because as I was walking, I started thinking I could potentially get laid off while I get down the hallway.   Jason Hull (09:01) Amen.   huh.   Dustin Heiner (09:20) I turn the corner and I see my boss's door. His door is closed and I see his secretary there, super sweet, nice old lady. She says, Dustin, would you please have a seat? And I go and I take my seat and she's kind of sheepishly grinning at me, trying to console me with her eyes, because she knows everything about what's going on. I know nothing about what's going on. So I take my seat and I started thinking about my life. This entire plan that other people told me, I started thinking, if I lose my job, did I just waste my life doing this? And my goodness, we just had our fourth child.   Jason Hull (09:38) man.   Dustin Heiner (09:50) If I can't provide for our kids, does that make me a failure as a father? Does that make me a failure as a husband, as a man trying to provide for his family? Well, as I'm sitting there, my hands get all clammy, my forehead gets all sweaty because the nerves are just crushing me. Well, the door to my boss's office opens up and out walks a coworker of mine with a piece of paper in her hands. She is noticeably distraught, very upset. She's not necessarily crying, but you could tell her world has been rocked. She passes by me and my boss says, Dustin, would you please come in the office?   Jason Hull (09:54) Hmm.   Dustin Heiner (10:19) So I get up and I go into his office and I get laid off. And this is the government. Nobody gets fired or laid off from the government, but I did. And this is the reason why I tell the story. So I take that layoff notice and I go back to my desk and I realized two things sitting there at my desk, just getting laid off. Number one, I need to get another job to be able to provide for my family. So really blessed, praise the Lord to find another job in the same county, another department wasn't having those issues. Second thing I realized, I need to make sure this never.   Jason Hull (10:24) Hmm.   Dustin Heiner (10:48) ever happens to me again. I didn't make sure that nobody can take away my ability to feed my family. So right then and there, I said, I am an investor. It may so happen that 100 % of my money came from my job. That's now my part-time job. I'm a full-time investor. So quickly fast forward the story. Started buying property after property after property, each one making me 250, 350, $550 a month. I still own all of them. And now fast forward, I go to my new boss after 30 plus properties. say, Hey boss,   Jason Hull (10:57) No.   Dustin Heiner (11:17) I'm laying you off. laugh and it says Dustin, what are you gonna do? I said, I don't have to do anything. I own real estate that makes me money without even working. So last quick part of the story. Remember that short hallway that got longer and longer and longer? Well, I would walk to and from my car to my job a mile and a half every day. I was too frugal to pay for parking. Well, this last walk, I felt like I was walking on clouds because I knew I would never need a job again because I had money coming in from my property. So for you listening,   I want you to realize if you have your own business, if you're working for somebody else, if you have real estate that makes you money without even working grows over time. In fact, every 15 years, real estate doubles in value. mean, that alone is just should blow your mind. And then the cash flow that it makes. So in the end, what I suggest is if you make your own value coming from what you put into your own investments, IE rental properties, you're actually going to have   a floor of income. Now, just same thing with a property manager. You get your landlords and let's say you have 100 units. Well, you have a floor of income because that's normal income that comes in. Same thing with real estate investing. Let's say, God forbid, all those landlords to say this is not working out, we're moving. Well, you have your properties that has a floor of income coming in for you and then it takes so much stress off of you. So I'll pause the story because you've probably got plenty of questions, Jason.   Jason Hull (12:43) I love it. what a journey. there's always something that of thrusts us into a new state or even into entrepreneurism. I was suddenly a single dad trying to figure out how do I have time to spend with my kids when I'm stuck at a job at HP because I was in IT.   I'm like, I haven't even earned a week off yet. And I'm gonna get them for a week to spend time with them? How's that gonna work? How do I get to be dad? so, yeah, so sometimes I joke my kids are what made me finally leap to become an entrepreneur. so.   I love this idea of real estate allowing you to fire your boss or fire yourself from the job. Explain to people now what you do and your programs and all the stuff that you've built since, because you've done a lot of big things. I want people to make sure they understand Dustin's a badass and he knows a few things.   Dustin Heiner (13:36) Yeah.   Thanks, man. Well, here's what really   happened. So as I was quitting my job 2014 2015 inch I was 37 years old and I had so many people asking me how I was not working for somebody else and still making money if I feed my family I told them I invest in real estate and they would always ask the second question. Well, can you show me and so I just started showing friends and family members how to do it and then I realized two things number one was fun and number two I had plenty of free time because when you're not working for somebody else   When you're not having like, if you're a property manager, you have many bosses. Let's say you have 10 different landlords, working with 10 different bosses. That's really what it comes down to. And if you don't have any bosses bossing you around, you have 40 plus or more hours of your life back to do whatever you want. And so I just started helping people. So fast forward, I started a podcast, the master passive income podcast, you were on it. And that podcast in 2015, over 2 million downloads now with me just coaching. It's usually a solo show, like literally a solo show where I don't even   It's just me teaching how to do this, but over 2 million downloads because I just want to give this out. Then wrote three, no, four books, coach thousands of people. Now even have a live event, bring in hundreds of real estate investors together, but all for a goal. Here's the main goal. It's to help 1 million people to invest in real estate. And the big reason why I decided to have this goal was because the more people that I serve in my life, the more money they make and the more money I make in the end.   And so now everything from coaching thousands of people to having live events where we're just coaching even more and helping even more to books and podcasts, YouTube, you name it, like social media, Instagram, I'm over a hundred, 200,000, almost 200,000 followers on it now, just giving. And here's the big thing, a takeaway that I would love to share with everybody listening. For you listening, you need to realize if you serve and if you try to serve people, then your life is going to get better. The more people that I serve,   My goodness, I make so much more money, but the great thing is it's not a win-lose. It's not like somebody loses in order for me to win. No, it should be a win-win-win. And so now everything I do at Master Passive Income, to the free courses, to the paid coaching, all that sort of stuff, it's to help people to invest in real estate to get 40 plus hours of their life back and become successfully unemployed.   Jason Hull (15:59) It's amazing. And that's just really, really awesome. You're doing big things. You're doing big things. And you're not the typical property management client. How many different property managers do you have? Because your portfolio is spread out now, or is it all in your network? Five different states.   Dustin Heiner (16:14) Five different states? Yeah, correct. Five different states.   I think we have five main property managers. ⁓ Yeah, five main property managers that I work with.   Jason Hull (16:20) Yeah.   And how many units in total do you?   Dustin Heiner (16:26) So   single family home, like I might say single family, four units and below. So I would consider anything four units and below be residential. We have 33, 32, 30 plus single family homes, short term, midterm and even long term. Then we have two large apartment complexes, one's near Nashville, 350 units and other one's in Chattanooga, Tennessee, 325 units. And so we have great property managers for those properties. Then also,   I've invested in some hotels and so we have the, you know, the management company for that. But, what I found, and this is the number one thing that I teach all my students, all my students, lots of them, because here's what the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job. In fact, this is the one big thing that I see when a mom and pop investor, somebody buys one property and then they buy a second or third, maybe they get to five, six, maybe seven or eight and they're managing it themselves and they cannot scale. And I know your audience, everybody knows about scaling cause you want to scale your business, the property management business. Well, you can't scale if you're the only person doing all this sort of stuff. And so,   Here's another question I get that people, other investors or even my students say, Dustin, how do you afford a property manager in your properties? I say, I don't afford a property manager. Like I don't pay my taxes on any of my properties. I don't pay my insurance. I don't pay for my property manager. I don't pay for repairs. Meaning I don't have to get a job to pay for any of that. My tenants pay that in the form of rents. And then I make sure I do not buy a property.   unless all of those expenses are accounted for even repairs, vacancy factor, and especially property manager. And that's the thing that most people don't do is realize, let's account for all those expenses, but then utilizing your property manager well enough. Here's the big question. And so all your audience is property managers. So they're going to, they probably rarely get this question, but here's my favorite question that I ever asked property managers. One of the first ones that said, if you would invest your money in this city now,   Jason Hull (18:37) Mmm.   Dustin Heiner (18:48) What area would it be? What zip code, where would it be? That is gold. I've asked actually the opposite question. Where should I not invest that city? And property managers say, I probably shouldn't answer that because discrimination and all that sort of stuff. so the question is better. Where would you invest your money? And then, yeah, you're gonna understand the entire market because the property manager, but you also Jason, we're awesome. The question is,   Jason Hull (18:51) Mm-hmm.   Yeah, wherever you...   Dustin Heiner (19:12) Would you manage this property not after you bought the property, but before you buy the property? That's a big thing. Cause a lot of people buy a house because they listen to tick-tock gurus and they just bought a house and they, Oh yeah, it should work out. Well, if you don't have any of the manage it, it's no longer an asset. It's a liability. So how much better is you ask the property manager beforehand, especially if you are investing, you're seeing, or sorry, if you're a property manager, you're seeing where the best properties are, where the best clients are, the best tenants, all that sort of stuff.   Jason Hull (19:19) Yeah.   Yeah, sometimes 100, 1000 times over. Like they have a lot of anecdotal data, right? And data data. So the bad path then is you kind of mentioned is to go to a realtor first, get a property, and then maybe go find a property manager. That's a really bad path. And that's kind of the default path that a lot of people would go down. And they're just headed towards a potential train wreck. Odds are   that the realtors incentive is not to just get you into the best investment solution. You get the most money on a deal and then you're going to you're picking this property and you have no idea if it's going to work out and then you might not even realize you need a property manager and you're saying start with the property manager. Ask them the area.   Dustin Heiner (20:16) No, it's to sell a property. That's all it is.   Absolutely.   Jason Hull (20:34) get their advice and clarity and find the property manager that you would want to be able to manage this. Like find a good property manager first and then make some good decisions. make some, let them help you make some good decisions.   Dustin Heiner (20:48) Well,   how I would explain it is I'm going to find the experts and it could be also definitely property management, but think of also inspectors, mortgage brokers, contractors, plumbers, handymen, insurance agents. I'm not the expert. In fact, like I said, I've coached thousands of people now to invest in real estate successfully. And sometimes they'll ask me, hey, Dustin, you invest in this city.   You're the expert. Tell me like, where should I? Tell me all this stuff. said, Whoa, I'm not the expert at all. In fact, I don't want to, I might know a little bit, but I don't want to be the expert. I hire experts. I hire them. So if you're a property manager, what you need to be thinking is, well, number one, you are the expert in that area because you're currently investing your time in your business to build up for landlords to utilize you. Well, that's number one, but who else would you actually want to start working with?   Now, personally, what I find is the property manager. so if you're not a property manager, if you're an investor listening to this, your property manager is absolutely your quarterback. I treat them as best as I can. Like I treat them so well because they take care of me and they want to take care of me. If I'm a jerk, if I'm like, you know, withholding, withholding money or like, we don't need those repairs. And they're trying to do their job and I'm holding them back from it. They're not.   excited about working with me. And so what I want is as best I can, my property manager to look favorable on me so they could take care of my property so I can have all my life back to play with my kids.   Jason Hull (22:15) Yeah, I mean this very much goes along with like Benjamin Hardy and Dan Sullivan's idea of who not how. Like finding the right who instead of going around and trying to just find the what like a property. Go find the who that can help you figure out how to do this instead of trying to figure out how to do everything on your own. Which is the slowest path to growth. Period. You know, is to do everything on your own.   Dustin Heiner (22:39) Well, you can't scale that way.   Yeah, you can't scale. If it's all about yourself, you can't scale. can't get like all my 30 plus properties. I love saying this. So a lot of people have heard of the book, the four hour work week. Good book and all. Basically, the premise is make your life so that you only have to work four hours a week. Well, honestly, I think working four hours a week is for suckers. I don't want to work four hours a week. I don't even want to work four hours a month. I maybe work 30 minutes a month on all of my properties because they get the property management statements.   I verify everything that's good, but I'll say this also. My daughter who's 16 years old, because I've coached a thousand people now, I coached her, she's my oldest and all my other kids are going to do it. She bought her first property four months ago and I coached her. She now does all the bookkeeping, all the, basically instead of me doing the work, 30 minutes, I pay her to do it and she oversees her property as well. And it is so much better when you have the experts first. One quick last thing, because you mentioned a really key, most people, and I did this too.   Jason Hull (23:32) if   Dustin Heiner (23:36) I wouldn't write to how do we find properties? In fact, my most downloaded podcasts are because on Master Passive Income, have lots of like how to find properties, how to fund properties, how to find property management. Like literally, it's just coaching. And the most downloaded are how to find and how to fund. Those are by far because people think those are the that's number one things that they don't have, but they believe that they need, which is not necessarily the case. Same thing on my YouTube channel. The most downloaded videos I have one.   That's like think like 16 different ways to get creative financing. If you don't have money yourself, how to buy properties with creative financing. I'm the most downloaded, but that's here's here's what I definitely got to say this. If you don't have your business that could run itself, because I always talk about building your business first. If you don't have your business that could run itself, then you're going to be losing money. And they give you a quick example what that looks like. I buy a property that's going to be making me money every single month and I don't buy it unless all expenses.   Jason Hull (24:11) Yeah.   Dustin Heiner (24:34) property manager included, vacancy factor, repairs, all included. And I add on my profit. If I want to make $400 a month, I don't buy a house unless the price is low enough, interest rates right, all the expenses are right to where I'm making that profit every single month on that property. And then obviously rents go up. But here's what it's like if you do not build a business, you do not get the right people in place. Imagine a convenience store. You're to start a convenience store, know, candy bars and soda machines and all that sort of stuff. Well, you will not sign a lease on a location.   open the doors and set a box of candy bars in on the ground. You wouldn't do that. You go out of business in two seconds. But what you would do is you would get, you'd build the business first. You get the gondolas, the shelving units, and all the candy bars go on the countertops, cold storage, bank accounts, cash registers, insurance, managers, everything in the business before you buy any inventory. Same thing with real estate investing. You build the entire business, get everybody the right people in the business, and then every property that I own,   is a piece of inventory that I put into my business. When you start realizing that even though you're an investor, you are a business owner that has inventory. Because I remember in 2006 when I first started investing, 2008 happened. 2008 happened and the crash happened. I knew so many real estate investors went bankrupt. fact, still talk, if anybody was investing back then, most likely you ask them, how did you do in 2008? I went bankrupt.   Jason Hull (25:44) Thanks.   out   Dustin Heiner (25:57) Honestly, that's literally, that's conversation happen all the time. But for me, I made more money. I was blown away. In fact, I was worried because I was just new to this. And because I was solely investing for cashflow. Now appreciation will come. That's great. But I'm going to give these properties to my kids. But I was solely investing for cashflow, $500 a month, $600 a month. And because of that, sadly, people, they had to get foreclosure because of the economy and all that sort of stuff.   but what did to the pool of renters, the pool went up. So there's more demand, supply's the same. In fact, I just buy properties and there's more renters. So my rents went up. I made more money in the crash when everybody else was going bankrupt because I was solely investing for cashflow. One quick, let me say one more thing, because I definitely want you to jump in. One more quick thing. Imagine that candy bar that you would buy to sell. If you had a candy bar business,   If you can buy it for 50 cents and sell it for a dollar and you knew all day every day, you can buy it for 50 cents, sell it for a dollar. You think, how can I get more money? Well, you'll make money. But let's say this is a great thing about real estate investing. Let's say you didn't even have 50 cents. It took you 25 cents to borrow 50. Well, you're out of pocket 75 cents. You still sell it for a dollar and you make 25 cents every single time. You would do that deal every day and you would think, how can I get more money? You'd borrow it. But here's one thing you would not do. Same thing with real estate investing.   You would not buy a candy bar for $2 if you could only sell it for a dollar. You do not do business to lose money. So I'll pause it because you could probably have plenty of questions, but we want to build a business and make money.   Jason Hull (27:26) Perfect.   No, love your analogies. I love that you're equating it to like even just buying and selling candy bars, which maybe some of us did in elementary school as a side hustle, or our kids do sometimes. My daughter makes little rubber bands, like little bracelets with different colors, and she goes and sells them. And the materials cost very little. And then she's like building these bracelets and ask them what colors they want. And then she's selling them at a market. She's like, I made like 20 bucks, you know.   Dustin Heiner (27:48) yeah.   Jason Hull (28:00) Yeah, so, you know, we've done this as kids, but when you equate it to something so simple, because we look at raw real estate and the complexity and all the numbers and we're like, this might make sense in the long run with some depreciation and then like, yeah, and you're like, let's keep this really simple. Let's like equate it to a candy bar.   Dustin Heiner (28:21) Because all that will come   like appreciation, depreciation, tax benefits, market appreciation over time, forced appreciation. Like when you buy a house, you fix it up, you guys know it'll make more money or it'll be worth more. All that will come, but income does not always come. So if you buy for income every single month from your property, could be long term, midterm, know, 30, 69 days, short term, or even co-living. If you buy for that, you will always get wealth.   If you buy, I'm hoping it'll go up in value. Like I hope this candy bar, I'll buy it for $2. Hopefully from a dollar now it'll be a $3. If you hope you're going to be stuck holding the bag and it's going to hurt. And so what you want to do is you want to make sure that you are investing for income. Cause when you invest for income, everything else will always come. But if you invest for just appreciation, you will not necessarily get income. You won't necessarily get all the benefits of everything that comes with real estate.   Jason Hull (29:17) Yeah, the other thing is the property managers often are one of the first to know if an existing client or owner wants to sell that property off. So they're great people to know if you want access to off market deals. I'm sure the property managers you have would love to get all of their clients to sell their properties and give them to you because you're easy. You're like their dream client because they'll have a one off like super emotional accidental investor that couldn't sell the property that's like.   driving them nuts and like they want it to be a perfect time capsule for a year because grandma planted the flower bed and like Timmy has his height in the door frame and like they want it to be perfect so they can sell it a year later and they're like, and it's like 10 times to 100 times harder to deal with operationally for them. The operational costs are really extreme. It doesn't sound like you're calling your property managers all the time.   Dustin Heiner (29:53) Ha ha!   Let me just say this. I don't want to talk to my property managers like month after month after month. I don't want, I just want the money. And as long as everything's going well, which is here's another thing. So if you're an investor, you want to make sure that your property managers understand your systems and procedures and processes. Like I have different property managers. They all treat all their landlords, everybody differently. But I say, when you're working with my properties, here's exactly how I want you to do it. And it's very simple things like   Jason Hull (30:13) Fuck it.   Dustin Heiner (30:37) Hey, rent's due on the first, late after the third, then you put a three day notice on the door if they don't need to get a late fee. And then once that three day notice is up, you start the eviction process. Like that's clockwork. It's most non-discriminate, yes.   Jason Hull (30:47) And this is pretty typical.   This is pretty typical, like decent property managers are already doing this anyway. Like this is really standard stuff.   Dustin Heiner (30:55) They should be. But I don't want to talk to the property manager. They're great people. I don't hire them unless   I like them. But at the same time, leave me alone so I can play with my kids. I could go to golf. could go to, I'm going to South Africa tomorrow for an investor trip. You know, I just want to live my life. Property manager, you take care of it. And if they are doing what I honestly like, I, they don't do well, meaning if they, if there's, it's not getting rented or there's that's a month after month where we're not getting,   rents paid, if things like that, then I'm like, I gotta find somebody else. Cause I don't want to have to think about it. If I have to think about the property, then why do I need you?   Jason Hull (31:29) Yeah, this is a challenge. They're property managers listening right now. Pay attention to this. Because a lot of property management business owners that come to us, they're not setting healthy boundaries with their clients. Because their clients don't know what they need. And so a lot of times the clients will artificially create a worse property manager. Because they're like, I need like this and I need that. I want, how's the renting process going? And did you talk to some people? Did you show it? And like what they think.   and they want to be so involved in the whole process, they're trying to micromanage the manager. And the manager's way better at this than them. By their own admission, they suck at this stuff, and they don't like it. But then they're trying to micromanage the manager, and bad property managers let them do it. Like the worst property managers usually have the highest operational costs in their business because they give every tenant and every owner a blank check for their time.   call me anytime and they phone system stuff so you can call them anytime and ask any question and they don't have a good system and so then they're wondering why they have, I had a client company once with 600 units under management in their business and they were making zero dollars. Property management can easily be death by a thousand cuts. I have seen inside thousands of property management companies and there are a lot that are making very little money.   And then like my wife Sarah, she had a property management business with 260 units. She was pulling in 90, 60 to 90 % profit margin. It took her, it was a part-time job for her really. And she moved to Austin with me and she managed these remotely. And these were C-class properties in Pennsylvania. We're talking $1,000 rent or less. This is like ghetto, like difficult tenants, difficult situations. And she had such strong boundaries.   and such good relationships with their owners in setting those boundaries that if they got needy or whatever, she would tell them that she was gonna fire them. And they were desperate to keep her because most property managers suck because of some of these reasons. And so she set really strong boundaries. And so her business was easy. She eventually installed one part-time person boots on the ground to help her open up property, show property, whatever, because she couldn't be there to do that and to pick up the mail.   and she had 60 to 90 % profit margin. It's like ridiculous. And so this is one of the trainings we have in our platform that we coach clients on, but property management could be death by a thousand cuts very easily. so it's just as important as it is for you to find a good manager to partner with, for them to find good clients to partner with and to be picky about their clients.   or to at least set better boundaries and expectations with their clients to help them be more like you.   Dustin Heiner (34:16) Absolutely. And it has to be a beneficial event where you guys are working together, a relationship. And like I said in the very beginning, I try to serve as many people as possible. The more people I serve in this life, the better my life gets, better their life gets. And as long as it's a win-win, in fact, one of my property managers, I paid him 12 % of the rent. the rent used to be, yeah, like when I, so this is when I first started investing in, it was in Ohio in 2006.   prices of rent were like 500 bucks. from 10, 10 % to 12%, it was like, you know, five bucks. And I was like, yes, go ahead. Now these are renting for a thousand dollars, but it's a hard area. It's like D plus C minus. I mean, it's a really rough area. In fact, I don't suggest any of my students invest there anymore because it's really, really rough. It's hard to find, like this property manager, I found them diamond in the rough, they worked with them for 10 years and then he retired and his daughter took over. So she's doing great too, but   All that to say, what you need to do is as you're hiring, finding the right property manager. So if you're an investor and you were trying to find a right property manager, you really need to make sure that you're paying them accordingly. That's going to be like, like I said, 10 % to 12%. Exactly. Exactly. Like they're going to make my life easier. What I need to do as an investor, if I need to pay more for a property manager, I need to buy the property for less.   Jason Hull (35:26) Yeah, don't try to cheat out on them. Yeah.   Dustin Heiner (35:38) I don't buy the property unless it pays for that good property manager. If I have to pay 15 % for good property manager, I don't buy the house unless I can afford that 15%. And in the end, my property manager in that one specific area, that's like C or D, D plus to C minus, I don't talk to her because she's so fantastic and she just doesn't bother me. I just let her run with it she does such a great job. And so it's such a great beneficial environment.   Jason Hull (36:03) Yeah, love it. I'm biased, but obviously, but I believe DoorGrow creates the best property managers because we help them figure some of these really simple things that they need to get down in. Sometimes they can't even see. Like one of the things we've been rolling out with clients is a three tier hybrid model because different investors have different strategies. There's really three psychological profiles of buyers that are taught in pricing psychology and those are the cheapos, the normals, and the premiums.   And so you need a pricing model that is a better fit for them. And the cheapos usually are really hyper concerned about price. They're not really focused on the long term as much. They're short-sighted. And so they're looking at what's the lowest fee I could get and they're like, cheaping out and they're making some big mistakes in the long run.   Dustin Heiner (36:46) Let me add, let   me add one thing with the cheapos. The cheapos will be the worst clientele. They will be the most problematic. It's just how life is. In fact, I'll give you.   Jason Hull (36:53) Next.   Operational cost   is the highest with the cheapos and so So one of the things that we coach our clients on is to make sure that they have these pricing models that balance between The a la carte of a cheapo and like you're gonna pay for everything extra so that they because then you're they're trying to gamble against the house Property managers the house and the property management should be winning right but a lot of times what property managers mistakenly do   Dustin Heiner (37:00) Absolutely.   Jason Hull (37:25) is they subsidize all of their lowest rent properties and their worst owners with their highest rent properties and their best owners. And they have properties in their portfolio they're actually losing money on. And sometimes they don't even realize this because they're not assessing them individually. We're like, yeah, you should fire those. Like you should just let them go or raise the price. It seems that is so obvious, but.   Dustin Heiner (37:45) especially if you're losing money on it.   Jason Hull (37:50) A lot of property managers have an entire section of their portfolio that's like 80, it's like the 80-20 rule. It's 80 % of their stress and their work and their challenges and it's like 20 % of their profits.   Dustin Heiner (38:02) And so here's a fun thing, like a thought, as you were saying, this had gotten to mind if and when somebody is pulling their hair out, an investor pulling their hat over a property or multiple properties, they just, they're just going to sell and because they're not good at investing. In fact, that's what I love to do is I coach people how to be good investors, how to make sure we're buying it right, how we're finding the right people, all that sort of stuff. Well, what's great is let's say they, you're, you fire them as clients, you fire them.   And they're like, I pull my hair out. I'm just going to sell. then eventually a good landlord will buy it. Good investor will buy it and they'll start working with you. So you start cutting out the 80 % that is just wasting your time and money and keep going after the 20 % that are making the money, making your life easier. That's just going to help everybody. Like it's just going to keep rising because in the end, the bad landlords there, they should just not be owning property.   Jason Hull (38:55) Yeah, I've had some interesting guests on our show recently and one of them runs a company. Basically, he explained to me that investors outside of the US love the US for real estate investing because he said almost nowhere else in the world can you get a 30 year fixed rate mortgage that allows you to do a payment that's low enough you could cash flow on it and just start making money right away, month after month.   And so they want to be able to get access to this. And so they help them set this up quickly. Get an EIN in a week and like get everything set up. Because it's complicated for them to figure that out. There's another company. I had a gentleman named Lioran. Really cool guy. Originally from Israel. He's here in the US, investor. And he created a company called Blanket. There's this really amazing platform for property managers that they can white label and that they use that allows them   It's like kind of like a property retention platform. So it allows them to put their clients portfolios into it, get a ton of extra data on their portfolios, and then they can, if they decide they want to sell this property, allows all the other investors in the entire blanket network to be able to get this and they get to keep managing that property without having to give it up. So property managers can have the properties   turn over and go to different owners and different investors, but they still retain them as that property is in their portfolio to manage. And so there's just, there's some really amazing things out there now for property managers. There's amazing tools, systems. We've got a lot of clients getting AI maintenance coordination using some really cool AI maintenance coordination tools that's allowing, cause getting a maintenance coordinator in a property management business, hard.   Ideally, it's like they're a veteran of doing maintenance of like 20 years and they don't want to run their own maintenance company and they want to come help you figure out what needs to be done. But there's an AI maintenance coordinator company that has been programmed by a guy who managed 30,000 units coordinating maintenance, all the way from small all the way up to that.   a long lengthy amount of experience and the system has programmed into it probably by now over a half a million work orders. Like and so it knows how to handle this better than probably anybody that you could hire and once you tell it you still have to train it you have to teach it but once you tell it how to handle things it can do it. And it's now doing phone calls it's like doing emails it's doing text like it's the craziest thing ever. And so there's this this there's this weird sort of   AI revolution happening right now and the smartest property managers are already adopting some of these tools because it allows them to scale their operations effectively. Eventually it'll be so commonplace everybody's like yeah we're all using this stuff and we can all like it's cheap enough or whatever and who knows maybe we'll all be out of jobs including property managers who knows but right now there's a good opportunity that if property managers are on the bleeding edge of what's working   you get as an investor a better property manager. And if.   Dustin Heiner (41:53) Well, for me,   there are plenty of software out there. Turbo Tenants One, Avails and other, apartments.com, those are fine, but I don't wanna even do any of that stuff personally. Yeah, as an investor, I don't wanna deal with that stuff. I wanna hire a person. And honestly, I don't think that AI, even though there's great tools as a property manager to help your business better, I don't wanna have AI run my business because I want an actual person   Jason Hull (42:05) this part of the night.   Yes.   Dustin Heiner (42:23) that it's   going to make sure like they have the emotions and feelings that they know, okay, there's something here, there's something there. And I just know personally, and this is why I teach all my students is, hey, these software are great if you're gonna manage yourself, but you can't scale if you're managing yourself. What we need is to hire the right people. It's all about, like you said earlier, there's a book, it's who, not how. We don't want to figure out the how, we want to get the right people in place. And one last quick thing that I said this a little bit earlier,   But people always ask, well, Dustin, how do you afford this, that, or the other? And the way I don't afford it, I make sure I don't buy a property unless all those expenses are accounted for, like the property manager to taxes, insurance, and even my profit. I make sure that is in there before I buy the property.   Jason Hull (43:10) Yeah, we have a ROI calculator that some of our clients use that we built out that already has their fees built into it so that the investors can see what are the benefits of this. What are the tax benefits? How does the cash flow like all this? And then, yeah, and in that, if it's not going to math out, then you just change how much you're putting down, you know, or you're getting a different property, right? so, but the...   The property management fees, if you're smart, should already be built in.   Dustin Heiner (43:41) Absolutely, 100%. And on top of that, again, I have to say your profit. If you're just guessing how much profit you're making, in fact, I always like to be conservative in my expenses higher so I don't get surprised, oh man, I didn't have the, or, and, or my revenue or the income from the rents. I estimate it or be conservative on the lower end. So if I could rent it for 1300, I run my numbers maybe at 1250, maybe 1200.   just so I'm not gonna be like, man, I can't make any money out of this property. Because trust me, it's really easy to overlook something if you're not hiring experts. Like my property managers, they know, here's a good property manager. I'll say, hey, property manager, I'm looking to buy this property, know, number one happy street. Tell me about it. Will you rent it? How much will it rent for? What's the vacancy factor? Will you manage it? What's the clientele like? And the grit ones will say, you know what? I know that area. In fact, I have a property like one or two streets over.   We were trying to rent it for 1400 Zillow said 1400, but we couldn't rent it for that. We got 1300 for it. That's gold. That like, is so much better information for an investor. When a property manager is he knows he or she knows exactly what's going on in there on the ground. And that's going to make sure that you're doing everything right. So when you hire the experts, they're going to make sure you do it right. Because especially property managers, I would say realtors, we said that a little bit earlier. Realtors just want to sell, sell for the high smoke, but your property managers.   for the longevity of that property, they're taking care of it. They're constantly making sure that it's working for you. So always ask them before you buy the property.   Jason Hull (45:16) I love that. This is a great message Dustin. I really appreciate you coming on and sharing this. I'm pretty confident that our clients and property managers listening is gonna be like, man, like every investor should listen and do what Dustin says. This would make our lives so much easier. And it makes them feel so much more valuable as a property manager. So I appreciate you sharing a positive message to everybody here on the DoorGroves show.   Anything else that in imparting that you would like to say to property managers that might be listening?   Dustin Heiner (45:46) Yeah, so one thing that I mentioned a little bit earlier is having a floor of income that's outside of whatever your job or work, your business, having a floor of income coming in. And what I planned on was I asked my wife, how much money do I need to make every single month in order for me to quit my job? Like what's our expenses like? And I remember the number, plan is day $4,200, insurance, mortgage, food, like you name it, everything, all of our expenses. I thought, okay, to become financially independent,   Jason Hull (45:52) Yeah.   would probably be double   nowadays. Which would probably be double nowadays.   Dustin Heiner (46:14) What's that? Oh,   probably, probably. Yeah, definitely. And so I said, okay, this is just math. If I buy one property that made me $500 a month. Well, in one year, that's $6,000. 10 properties, that is $5,000 a month. Okay, I got 10 properties right there. Then it covers it. That's $60,000 a year in income. 20 properties, that is $10,000 a month. That's $120,000 a year. That's passive. That's cash flow. That's after expenses.   And I thought, my goodness, all I need to do is hit that certain number. And then once I do, I don't have to work anymore. But here's the great thing. I had 40 plus hours of my life back that now I only build businesses that affect me and my family, as opposed to working for somebody else or, you know, having 10 different bosses that are just pulling my hair out. Now, let's say you had properties that of your own and you had your own property management company, you can fire those.   Jason Hull (46:59) You   Dustin Heiner (47:10) landlords that are taking up so much your time. You're making five bucks a month. It's like, it's not even worth it. Fire them because you have a floor of income. You are able to move forward. So in the end, when you're investing in real estate, you're going to be able to have a floor of income, which is so much more amazing because you have so many more options. Options are what's going to help you to make sure you scale and level up in life.   Jason Hull (47:33) Love it. Yeah, I think it's it's there's few things investment wise that can have as big of a return as having a business. So property managers listening. Cool. Build your business up. Grow that. But if your primary goal is just to get more doors, that's to manage for other people that I think you're making a mistake like your primary goal should be since you know real estate investing and they say invest in what you know.   you should be stacking your own doors. You should be investing and putting that in just a much better store of income for the long term and it's gonna grow and it's also if you're making a cash flow, you've already got the systems, you've got everything. Like you would make way more money on those units. So you should be building up your own real estate portfolio. One of our clients, he fired most of his third party clients because he just focuses on using his property management business now as a honey pot or a fly trap.   people come to him and say, hey, I've got this rental property. He's like, cool, let me scare the crap out of you of the tax liability if you ever decide to sell it. And maybe you should just, you know, do seller financing with me without talking about seller financing. All right, and so he's just got all these properties. He's just stacking doors and he's making so much money, right? So if you're listening and he's in our program, come be in our program. You get to hang out with this guy and other really amazing people do amazing things. But if you're a property manager, build your business up.   Yes, but also build up your real estate portfolio because you're one of the best at this. You're an expert at this. And that puts you in a state of integrity anyway, like if you believe in this stuff. And then build up your portfolio of clients portfolio.   Dustin Heiner (49:10) Hey Jason,   would you mind if I gave everybody a real estate investing course completely for free just for listening to the show?   Jason Hull (49:16) I would not mind that at all.   Dustin Heiner (49:19) Awesome. I like I said, my goal is to help 1 million people to invest in real estate. want you to invest. So get my real estate investing course completely for free. If you text the word rental, R E N T A L rental to three, three, seven, seven, seven rental to three, three, seven, seven, seven. I'll literally give it to you for free. Or you can go to master passive income.com forward slash free course. All one word for it. Master passive income.com forward slash free course.   I'll show you how to find if you are investing your area, that's great, but let's say you want to go into another area. I love investing out of state five different states now that I'm investing in how to build a business everywhere, anywhere in the country, how to scale to become financially independent. You can also find me quickly. I'll just share that master passive income, the podcast. Like I just love giving out so much more coaching on the podcast. I've had people binge the entire 400 episodes now, Jason, binge all of them and like DM me on Instagram. They'll say Dustin.   just from listening to your podcast, I started investing in real estate. I'm like, yes, that's exactly why I have the show. So yeah, one quick last thing. If you want to DM me, The Dustin Heiner on Instagram. love chatting with people. I love helping people. And in the end, when we all invest in real estate, everybody wins because we have great properties that people need to rent. We make money, property managers make money. We have a floor of income coming in.   But in the end, my goal is to help a million people. it's just another way that I can serve. But honestly, in the end, everybody wins.   Jason Hull (50:51) I love it. So they can text rental to 33777. They can go to masterpassiveincome.com slash free course. And they can go to masterpassiveincome.com to check out your stuff. then the, the Dustin Heiner, H-E-I-N-E-R.   Dustin Heiner (51:14) Correct.   More than likely you'll find me. I'm probably the only the Dustin, like if you just type that in, but man, I've been working really hard at Instagram. find out I actually kind of like it. I do like it. I'm almost 200,000 followers now. I didn't buy any of them. Like literally just hard work, putting in just great content, helping people.   Jason Hull (51:29) Yeah,   you're crushing it, man. I'm at 8,000, so I've got to figure out how to 10x my goal to that. So I'm working on that too. very awesome.   Dustin Heiner (51:38) We could definitely chat some more.   I could show you at least some insights of what I've done, but no, it's been great. I would love if your entire audience, all your property managers realize, let's just, it could be as simple as once a year, you just keep one for yourself. You find one, you buy it, and just year after year, you get more and more properties. I think that's a minimum you should be doing one a year.   Jason Hull (51:42) All right, we'll keep going.   So how do we start matchmaking your best investors that get it with my best property managers that get it? This is something for us to think about maybe offline. I don't know.   Dustin Heiner (52:08) Mmm.   Yes, we can   definitely chat through what it really comes down to is areas, know, areas like what cities are they investing in? But let's definitely chat because I think we could have a really good, really good way because I might. In fact, I while we are on this call, you know, have I have slack and that's where the community I've got thousands of students now, but we're in there chatting. I saw one note pop up, Christina. She's been with me for years and years and years. She's doing really well. And she was like, man, in Cleveland, like I have this property manager. I'm not going to name their name.   they're falling apart, I need another property manager, and so what it really comes down to, maybe you just help me know where they're managing, and then I could just point them to my students.   Jason Hull (52:48) Or   tell that person, if any of your investors see this episode or whatever, tell them to get their property managers to go talk to DoorGrow. Just say, look, you're not doing a great job. I'm actually considering finding another property manager. I think you should go listen to Jason and go talk to DoorGrow and get your shit together.   Dustin Heiner (53:05) That's a fantastic idea.   Absolutely.   Jason Hull (53:08) Because here's the thing, property managers do not wake up in the morning saying, I want to have a shitty business today. But most property managers suck. So where's the disconnect? The disconnect is they don't have the right strategies for growth. They're trying to do a bunch of digital marketing. There's very little search volume of people looking for property managers online. And usually the ones that are are the worst. They're the cheapest owners that view them as a commodity. They're at the end of the sales cycle. Word of mouth usually captures all the good stuff.   So these are the shitty scraps that fell off the word amount table. they're built, so they're spending money that they don't really have to get clients that they don't really want. And then they have these portfolios that are really difficult to manage. so then customer service is the first thing to go out the window because they're struggling. And I call it the cycle of suck. Take on any client, you have bad clients. You take on bad clients, you have bad properties. You have bad properties to deal with. The tenants are not gonna be happy. So you have bad tenants. And then you're gonna have a bad reputation. And that sums, and then what does that do?   helps you attract more bad owners. And so this sums up the whole industry in aggregate and that's our mission at DoorGrow is to disrupt that cycle of suck and we have a different cycle, a cycle of success where you're filtering at each stage and improving things at each stage. yeah.   Dustin Heiner (54:22) Fantastic,   man. I'm super pumped. I'm glad you're doing this because we need good property managers and property managers need to be buying properties themselves. So I appreciate having me on the show,   Jason Hull (54:32) Awesome, thanks for being here. Alright, so appreciate Dustin hanging out with us. If you felt stuck or stagnant and you want to take your property management business to the next level, reach out to us at doorgrow.com or if you're an investor and you're tired of your property manager but there aren't any other good ones either, then send them to doorgrow.com. Also join our free community just for property management business owners at doorgrowclub.com.   on Facebook and if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

In today's episode of Zen and the Art of Real Estate Investing, Jonathan speaks with architect and multifamily syndicator Mark Shuler of SGRE Investments about how government regulation continues to hamper housing development across the country. With over 40 years of experience in architecture, urban infill, and multifamily project management, Mark brings a unique dual perspective that blends design expertise with investment strategy. Mark outlines the real-world consequences of permitting delays, inconsistent local regulations, and overreaching planning departments. From Seattle's 16-month permit timelines to the thousands of dollars in pre-construction fees and reports required, Mark argues that many jurisdictions have made building housing a process only the wealthy can afford. He explains how regulations originally intended to promote equity and safety have often been weaponized by neighborhood groups and local politicians to block development altogether. The conversation also touches on Mark's early passion for architecture, his transition into real estate investing, and the lessons he has learned from both fields. He discusses what separates smart flippers and operators from amateurs, and how investor capital is best deployed in value-add multifamily projects, especially in markets like Houston, where his firm now manages over 5,000 units. Mark's take is clear: meaningful housing reform starts with streamlining regulation, not adding more layers. For real estate professionals, investors, and policymakers alike, this episode provides a frank look at what's stalling housing production and how experienced operators can still build successfully in today's environment. In this episode, you will hear: How excessive permitting timelines stall development The role of urban planners and their disconnect from real-world construction What developers face in highly regulated markets like Seattle Lessons from Mark's pivot into real estate investing Common missteps flippers make with permitting and renovation The economics behind value-add multifamily projects How SGRE Investments creates scale and efficiency in competitive markets Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: SGRE Investments website - sgreinvestments.com SGRE Investments on YouTube - www.youtube.com/@SGRE_Investments SGRE on Facebook - www.facebook.com/sgreinvestments Mark Shuler's Instagram - www.instagram.com/markshul1 Connect with Mark on LinkedIn - www.linkedin.com/in/shulerarchitecture Shuler Architecture website - www.shulerarchitecture.com Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She's led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren't the norm. She's also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges.Matt and Sandra cover:How non-SaaS teams drive growth without demos, PLG, or huge lead volumeWhy events, word of mouth, and referrals often outperform funnels in these orgsTactical ideas for gifting, partnerships, and pipeline-building on a lean budgetWhether you work in SaaS or not, you'll walk away with creative, scrappy strategies to build trust and drive results in B2B.Timestamps(00:00) - – Intro (03:04) - – Why Exit Five launched the Non-SaaS group (08:24) - – What makes non-SaaS marketing different (11:44) - – Budgets, sales cycles, and team structure (16:34) - – Why brand and trust matter more (18:44) - – Events > funnels in non-SaaS (28:40) - – How to build brand on a budget (34:10) - – Word-of-mouth and referral tactics (38:50) - – Gifting and relationship-driven growth (44:50) - – Scrappy, creative plays that actually work (50:20) - – What's next for the Non-SaaS community Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Zillow isn't just for house hunting. It's a window into your financial life. Here's how to take control of it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full episodes available at www.peoplenottitles.comPodcast Introduction (00:00:00) Compass Shares Exclusive Listings with Conditions (00:01:10) Zillow's Market Power and Monetization Concerns (00:02:33) Realtor.com Acquires Zen List (00:06:09)Introduction of VantageScore 4.0 Credit Score (00:08:03)Surge in Home Delistings (00:10:59) Investors' Growing Share of Home Purchases (00:13:26) Chicago Startup Offers HOA Warranty (00:17:09) Chicagoland's Severe Inventory Shortage (00:21:17)Dalton, Illinois, and the Pope's Childhood Home (00:23:54) NAR Real Estate Forecast Summit Announcement (00:25:40) Expert Networking Zoom Recap (00:26:45)Podcast Schedule Update & Closing (00:28:08) People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.Our Success Series covers principles of success to help your thrive!www.peoplenottitles.comIG - https://www.instagram.com/peoplenotti...FB - https://www.facebook.com/peoplenottitlesTwitter - https://twitter.com/sjkaempfSpotify - https://open.spotify.com/show/1uu5kTv...

Matty A dives into a whirlwind of financial, political, and economic news in this jam-packed episode: 1. CPI, Tariffs & Federal Finances June CPI and core inflation data landed slightly above expectations—hear Matty's take on what that means for markets.US customs duty collections just hit a record-breaking $100 billion+, flipping a $71 billion deficit in June 2024 to a $26 billion surplus in June 2025. What does this mean for America's budget—and Trump's economic playbook?2. The Fumbled Epstein FilesTrump's “case closed” stance met fierce backlash amid mounting credibility issues. Matty breaks down the bipartisan fallout—including reactions from Bannon, Khanna, Bongino, Owens, and more.Coverage includes the surprising developments around Ghislaine Maxwell and growing congressional pressure3. Crypto Week in WashingtonA pivotal week for digital assets: Matty recaps the progress (and setbacks) on the Clarity Act, Genius Act, and CBDC surveillance pushback.Despite legislative hiccups, Matty sees real opportunity forming in crypto as Bitcoin hit all-time highs during “Crypto Week at the White House.”4. Bold Tax Reform ProposalsTrump's jaw-dropping idea to eliminate property taxes… could it really happen? Matty weighs practical consequences and who would foot the bill.Meanwhile, Marjorie Taylor Greene just proposed axing capital gains taxes on personal residences—Matty breaks down the potential winners and losers.5. America's Deepening Housing CrisisA new Zillow report: a staggering 4.7 million-home deficit in 2023, even with 1.4 million new units delivered. Why millennials and Gen Z are struggling to get in—and what it means for the future of housing.Tune in for Matty's unique blend of bold insights, real-world facts, and inside commentary that cuts through the noise. Whether you're a trader, investor, homeowner, or policy watcher, you'll want to stick around until the end.Bonus Insider Tip: Thinking of joining our Napa Mastermind Trip? Spots are vanishing fast—text NAPA to 844‑447‑1555 and secure your spot alongside Matty and other world-class movers and shakers.Episode Sponsored By:Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/CRE MASTERMIND: Visit myfirst50k.com and submit your application to join!FREE CRE Crash Course: Text “FREE” to 844-447-1555FREE Financial X-Ray: Text "XRAY" to 844-447-1555

The Industry Relations Podcast is now available on your favorite podcast player! In this episode of Industry Relations, Rob and Greg tackle the thorny question of who should have access to real estate listing data. Prompted by a Wired article about college students using Zillow to assess classmates' wealth, Rob argues that the real estate industry should move some listing details—like interior photos and price history—behind a broker-consumer relationship. Greg pushes back, defending the value of open data and the impossibility of cleanly separating legitimate buyers from “random voyeurs.” The conversation dives deep into VOW rules, privacy, and what it means to be a consumer in 2025. Key Takeaways Prompt for the Episode – A Wired article reveals that young people are using Zillow to snoop on classmates' family wealth, raising privacy questions. Rob's Proposal – Rob suggests moving data like days on market, interior photos, and price change history to the VOW feed instead of IDX. VOW vs. IDX – They revisit the 2006 DOJ/NAR settlement that created Virtual Office Websites and debate whether its definitions still work in 2025. Who Is a “Legitimate” Consumer? – Rob proposes that anyone willing to speak to an agent qualifies, while Greg argues that even dreamers browsing for years could be future buyers. Advertising vs. Research Data – They attempt to draw a distinction between marketing information meant to attract interest and data meant to inform a buyer's decision. Barriers and Incentives – Greg warns that placing obstacles in front of consumers—even just requiring a lead form—might diminish site traffic and engagement. Portals and Traffic Obsession – Discussion of how Zillow, Realtor.com, and Homes.com measure success by traffic volume, and why reducing public data might not align with their incentives. Consumer Privacy vs. Industry Benefit – Rob argues that the industry has no obligation to serve voyeurs, while Greg questions whether we can—or should—attempt to limit access. A Potential VOW Framework – The episode closes with a thought experiment: Should consumers need to name an agent (or form a relationship) before accessing detailed listing info?   Links Wired Article  SNL Zillow Skit Reference Inman Connect Proptech Pre-Party    Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

Good Morning BT with Bo Thompson and Beth Troutman | Tuesday, July 15th, 2025. 6:05 Beth’s Song of the Day/WBT History 6:20 Replay: Mick Mulvaney pt 1 6:35 Replay: Mick Mulvaney Cont. pt 2 6:50 RAM Biz Update; Steve creates GMBT Spotify page for Beth's wake up songs 7:05 GMBT Playlist talk turns into Biff Pocoroba 7:20 CMPD news conference on weekend shooting in Uptown 7:35 Brett Jensen interview with Krista Bokhari 7:50 Wired Article: People using Zillow to figure out how much friends make 8:05 Zillow Snooping Cont. 8:20 Zillow Snooping Cont. 8:35 Dirty Restaurant Tuesday with Mark Garrison 8:50 MLB All-Star Game in Atlanta Tonight 9:05 Benny Johnson interview with Lara Trump (Epstein Files) 9:20 CMPD News Conference on weekend shooting in Uptown Charlotte 9:35 Guest: Brett Jensen - CMPD press conference latest 9:50 Brett Jensen Cont. - Krista Bokhari files for Charlotte City Council electionSee omnystudio.com/listener for privacy information.

In today's episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Brad Johnson, co-founder and Chief Investment Officer of Vintage Capital. With over $3.3 billion in commercial real estate transactions under his belt, Brad brings a deep well of experience in structuring long-term, risk-adjusted investments, especially in the mobile home park space. Brad's journey into real estate began in his twenties, when he and his friends started buying single-family rentals with profits from a startup. Over time, he transitioned from remote investing to institutional asset management, eventually discovering the opportunity-rich world of mobile home parks. What began as curiosity evolved into a nationwide operation of 2,300 pads. Brad and Jonathan explore what makes mobile home parks uniquely positioned for stable, long-term returns. They discuss the operational demands of the asset class, why infrastructure and capital reserves are essential, and how seller relationships shape acquisitions in this niche market. Brad emphasizes that these often-misunderstood communities fill a critical need in the affordable housing landscape. You'll also hear how Brad built trust with mom-and-pop sellers, scaled a portfolio through reputation and consistent deal flow, and developed the ability to underwrite quickly and confidently. His firm's approach to long-term holds, tax efficiency, and conservative underwriting stands in contrast to the high-leverage, short-term mindset that has tripped up many investors in recent years. Whether you're an experienced investor or exploring alternatives to traditional real estate assets, Brad's perspective highlights the importance of patience, structure, and choosing the right operating partners. In this episode, you will hear: Brad's early path from startup founder to long-term investor Lessons from managing over 2,000 mobile home park pads How infrastructure and reserves impact mobile home park performance Ways reputation and follow-through win deals in tight-knit markets Why tax advantages make long-term holds more attractive The pitfalls of chasing high IRRs with short-term strategies What separates strong operators from struggling syndicators Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Vintage Capital website - www.vintage-funds.com Connect with Brad Johnson on LinkedIn - www.linkedin.com/in/bradleyjohnson Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs.Dave, Ashley, and Molly cover:The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that actually get read)How to balance transparency with clarity and avoid information overload across Slack, Loom, and ConfluenceTactical ways to structure team rituals, recurring meetings, and brainstorms to focus on output, not performative busyworkYou'll walk away knowing how to run a leaner, more effective marketing team (without drowning in Slack and Zoom).Timestamps(00:00) - – Intro (03:34) - – Why marketers showed up live: too many meetings, too little output (06:34) - – Meet the guests: Ashley Faus and Dr. Molly Sands from Atlassian (09:04) - – What “Team Anywhere” means at Atlassian (11:04) - – The difference between information sharing and real connection (13:34) - – Why marketing updates often fall flat internally (15:34) - – How to communicate clearly inside the org (and get your message read) (19:04) - – Structuring updates: topic, who it's for, action, context (22:04) - – When you need a meeting vs. when async works better (26:04) - – “Sparring” meetings: real-time collaboration between equals (28:34) - – What actually builds team connection (hint: not team happy hours) (32:50) - – Async tools Atlassian uses across marketing (35:20) - – Getting quiet team members to contribute in meetings (37:50) - – How Atlassian runs recurring team rituals without wasting time (41:50) - – Cross-functional alignment: structure, scorecards, and shared goals (44:50) - – Best practices for async tools like Loom and Confluence (47:50) - – Do brainstorming meetings even work? Here's when they do. (50:50) - – What to share with non-marketers (and what to skip) (53:50) - – Why creating focus is the most underrated leadership skill (55:50) - – Final takeaways from Ashley and Molly Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Think you're too young or unqualified to buy a home? Meet Ella and Mitchell. At just 19, they swapped a cramped $1,500/month apartment for a 3-bedroom home on 1.3 acres — and they did it in under a week. This episode proves it's possible, even when you think it's not.Ella and her boyfriend Mitchell were renting young, paying more than they liked, and doubting homeownership was even an option. But after a personal loss made them reevaluate their priorities, they decided to stop waiting. With the help of a unicorn agent in Appleton, Wisconsin, they found and bought a home in just 5.5 days — working , no masse typical 2 year job requirment, savings, and no buy-down gimmicks. In this powerful interview, they share how they overcame fear, bad real estate advice, and the myth that homeownership is for “later in life.”Their story will resonate with anyone who feels too young, too underprepared, or too overwhelmed to start the process. Ella and Mitchell show that with the right mindset and guidance, buying a home can be faster, simpler, and more life-changing than expected.Quote“It's not impossible. You can do it. There are resources out there — no one expects you to do this alone.” — MitchellHighlightsHow did Ella and Mitchell buy their home at age 19 without two years of job history?What made them choose to trade a $1,500/month apartment for a 3-bed ranch home?How did they manage to go from search to close in just 5.5 days?What did locking in a 5.25% interest rate with no buy-downs mean for their monthly payment?What happened with the shady Zillow agent, and how did a unicorn realtor change their path?What personal event sparked their urgency to stop renting and start building equity?How did Mitchell describe the sense of control and stability after buying?Why did he say their mortgage feels like a better investment than their rent ever did?What did he want other young people to understand about the real possibilities of ownership?Connect with me to find a trusted realtor in your area or to answer your burning questions!Subscribe to our YouTube Channel @HowToBuyaHomeInstagram @HowtoBuyAHomePodcastTik Tok @HowToBuyAHomeVisit our Resource Center to "Ask David" AND get your FREE Home Buying Starter Kit!David Sidoni, the "How to Buy a Home Guy," is a seasoned real estate professional and consumer advocate with two decades of experience helping first-time homebuyers navigate the real estate market. His podcast, "How to Buy a Home," is a trusted resource for anyone looking to buy their first home. It offers expert advice, actionable tips, and inspiring stories from real first-time homebuyers. With a focus on making the home-buying process accessible and understandable, David breaks down complex topics into easy-to-follow steps, covering everything from budgeting and financing to finding the right home and making an offer. Subscribe for regular market updates, and leave a review to help us reach more people. Ready for an honest, informed home-buying experience? Viva la Unicorn Revolution - join us!

Description: Designers are coding, engineers are writing specs, and product managers are prototyping with tools that didn't exist 3 months ago. Julia Kanter, Senior Director of Product at Zillow, has watched her team's roles become more pixelated as the tectonic plates beneath the product landscape keep shifting. She explains why the need for product sense has become more acute when everyone can do a bit of everything. And why approaching this moment with curiosity, agency, and humility might be the smartest move of all.The new reality of product teamsJulia's perspective comes from leading AI and experience teams at Zillow, where she's witnessed firsthand how rapidly evolving tools are reshaping what it means to build products. The traditional boundaries between roles are blurring in ways that require teams to develop new patterns of collaboration."I think across tech it's clear that our roles are becoming more pixelated," Julia explains. "An engineer can be product minded or spin up their own spec, and a designer can code. That is great, but it does require practice in how to do that day to day and redefining your way of working with your partners."When everyone can prototype, what happens?The democratization of building tools has created unprecedented opportunities for rapid experimentation. Julia describes building a prototype at 40,000 feet during a flight, responding to feedback she'd received from real estate agents earlier that day. This kind of immediate iteration would have been impossible just a few years ago.But this accessibility comes with a caveat. While anyone can create a demo or proof of concept, getting something to production quality remains a significant challenge. The gap between "it works in the demo" and "it works reliably for thousands of users" is where product sense becomes crucial.The 3 work postures that still matter* Asking good questions - Good judgment starts with good questions! Stay curious.* Exercising judgment - When you can spin up a deep research report in a matter of minutes, discernment becomes imperative. What can be trusted? What should you use? What should you ignore entirely?* Taking agency - The tools are there, but they require someone willing to dive in without waiting for permission. High agency product people are experimenting, learning, and iterating faster than they ever have.2026 predictionsJulia predicts 2025 will be "the year of messy AI tech" where everyone is piloting and experimenting, with 2026 being when things start falling into place. This mirrors the pattern we saw with multimodal AI exploration in 2023 and broader implementation in 2024.For product teams, this means the current period is about building muscle memory around new tools and workflows rather than expecting immediate perfection.This is the worst that AI tools will ever be!TLDR; Having product sense is the differentiatorWhen everyone has access to powerful building tools, the ability to know what to build becomes the key differentiator. Product sense - that combination of customer empathy, business understanding, and strategic thinking - becomes more acute when the barriers to creating are lower.The message is clear! Embrace the fluidity, be ready to develop new collaborative processes, and remember that all the tools in the world can't replace good judgment about what customers actually want.People of Product is brought to you by Crema - a design & technology consultancy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Most real estate agents don't make it past their first five years, and Chris Giannos is on a mission to change that. In this episode, he reveals how his new platform is helping brokerages rethink recruiting, onboarding, and training to keep agents in the game. Plus, stay tuned for the wild story of how one careless comment during a showing torpedoed a $2 million deal. If you're tired of the old-school grind or looking to build a stronger team, this conversation is for you.   Key takeaways to listen for What happens when one broker tries to manage 250 agents? The rookie mistake that cost an agent a $2M deal Why most new agents fail and ways to avoid it How brokers are quietly losing top talent and don't even know it The surprising reason Zillow's strategy might help small brokerages   Resources mentioned in this episode What is Flex? - Zillow Premier Agent Greenhouse Support ADP Marketplace   About Chris GiannosChris is the co-founder and CEO of Humaniz, a platform designed to streamline agent recruiting and onboarding in real estate. With a background that includes building and managing a 250-agent brokerage in Southern California and early experience in sales at Zillow, Chris brings deep industry insight into team growth, agent training, and real estate operations. Now based in Dallas, he's focused on raising the bar in the industry by helping brokerages scale smarter and improve agent performance through better systems.   Connect with Chris Website: Humaniz LinkedIn: Chris Giannos Instagram: @chris.giannos | @humaniz.io Email: chris@humaniz.io Connect with LeighPlease subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.   Sponsors "You Ask. Leigh Answers." Your Affordable Coaching ProgramHey there, real estate pros! Are you ready for some more Leigh Brown wisdom in your life? Then don't miss out on my brand-new program, "You Ask. Leigh Answers." It's your exclusive gateway to the insights and advice you need to supercharge your real estate business. With "You Ask. Leigh Answers." you get Direct Access to Leigh Brown, directly! Expert Coaching, Community Connection, and Extensive Resources. Whether listening to this on the go or watching at home, sign up today at Answers.RealEstate and take your business to the next level. Trust me, you'll be glad you did!

A leading New York real estate CEO, Bess Friedman, tackles the city's complex market, including the controversial "Fair Act" and the shifting landscape of private listings. Discover how legislative decisions, affordability concerns, and changing consumer behavior are reshaping one of the world's most unique property markets. Get an inside perspective on industry challenges and the path forward. Links mentioned in the show: Link to Pentagram https://www.pentagram.com/   Link to episode with Anthony Lamachia https://youtu.be/q0lAXBWN4I4   Connect with Bess on LinkedIn.   Learn more about Brown Harris Stevens on - Instagram - Facebook - X - TikTok - YouTube - LinkedIn - Spotify - BHS Blog and online at bhsusa.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

In today's episode of Zen and the Art of Real Estate Investing, Jonathan interviews Andrew Cushman, founder of Vantage Point Acquisitions, to explore the evolution of his investing career and how he helps others build wealth through multifamily real estate. After leaving a stable career in chemical engineering in 2007, Andrew made a bold leap into house flipping and eventually multifamily investing, where he has now syndicated or repositioned over 3,000 units. Andrew explains why flipping quickly became unsustainable for him and his wife, and how they transitioned into multifamily with the help of a mentor. His first apartment deal was a 92-unit building, and although it was far from easy, that launch laid the groundwork for the portfolio and investor network he manages today. With an approach rooted in long-term thinking, strategic geographic focus, and patient underwriting, Andrew shares how his firm continues to navigate uncertain markets without sacrificing performance or investor trust. Jonathan and Andrew cover factors in evaluating multifamily deals, like tenant demographics, hold timelines, and operator experience, and why many of the syndication struggles happening now can be traced to poor management and unrealistic expectations. They discuss the importance of investor education, the illusion of passive income, and the mindset shifts that make syndications work. This conversation underscores the importance of a disciplined approach to underwriting, market selection, and investor relations in driving sustainable growth, even during unpredictable economic cycles. For anyone considering multifamily investing, whether actively or passively, Andrew offers a realistic and clear-headed perspective on what it takes to succeed. In this episode, you will hear: Andrew's path from chemical engineer to multifamily operator Lessons from scaling a portfolio beyond 3,000 units The value of mentorship in launching a real estate career What separates reliable operators from risky ones Ways investor communication supports long-term trust Red flags that emerged in syndications post-2020 How regional focus contributes to stronger performance Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Vantage Point Acquisitions website - www.vpacq.com Vantage Point Acquisitions podcast - www.youtube.com/playlist?list=PL_QgwfTrg4xnXjYv_sp4k7OP6eHuraqp3 Connect with Andrew Cushman on LinkedIn - www.linkedin.com/in/andrewcushmanvpa Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions.Dave and Jason cover:How to structure a B2B marketing org for scale, alignment, and channel ownershipWhy events are their #1 channel and how creative formats drive real pipelineThe KPI + OKR system they use to prioritize work and measure marketing's impactYou'll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results.Timestamps(00:00) - – Intro (02:34) - – What Customer.io does and who they serve (03:34) - – Growth story: from bootstrapped to private equity-backed (05:34) - – Team size and breakdown of the 30-person marketing org (07:34) - – Balancing PLG and sales-led within one team (09:34) - – How the org is structured: focus teams vs. centers of excellence (11:34) - – Aligning team goals to sales motions and funnel stages (13:34) - – How Customer.io prioritizes internal marketing requests (15:34) - – Avoiding the “who bangs the table loudest” trap (16:34) - – Cross-functional alignment with sales and product (18:34) - – KPI vs. OKR: how Customer.io uses both (22:50) - – Examples of key KPIs for the business (24:50) - – How OKRs cascade across the org (26:50) - – Why structured goal setting leads to better marketing impact (28:50) - – What channels are working: events are back (29:50) - – Examples of creative event formats that build community (31:50) - – Building pipeline without pitching at events (33:50) - – How Customer.io defines and tracks long-term influence (36:50) - – The decline of SEO and rise of AI-influenced buying (38:50) - – Why positioning is more important than ever (40:50) - – Product and marketing alignment in a modern org (42:50) - – Selling both the product and the roadmap (43:50) - – Jason's one wish for marketers: better customer data (45:50) - – Personalization, adaptability, and breaking through the noise (46:50) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

In this episode of the Real Estate Pros Podcast, Abe Esfandiary shares his journey from a successful clothing business to becoming a prominent figure in real estate. He discusses his early experiences in the mortgage industry, navigating the 2008 crisis, and transitioning into wholesaling and fix-and-flip strategies. Abe emphasizes the importance of understanding market dynamics, managing contractors, and maximizing profits. He also highlights his passion for helping others succeed in real estate and offers insights into teaching investment strategies. Listeners can find more about Abe's work and mentorship opportunities through his social media. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Register here for the live online event to learn about ‘Unlocking BRRRR Deals in Little Rock on Thursday, July 17th at 8PM Eastern. Keith discusses the competitive nature of short-term rentals (STRs) and the need for hosts to offer luxury amenities to attract guests. Long time investing pro, Alex, joins us to cover the BRRRR strategy in Little Rock, Arkansas, an investor-advantaged market, emphasizing its low property taxes and stable cash flow. They explain the BRRRR process, including: buying, renovating, renting, refinancing, and repeating.  The strategy allows investors to scale their portfolios with minimal initial capital, offering a 0% management fee in year one and 4% in year two.  Resources: Register here for the live online event to learn about ‘Unlocking BRRRR Deals in Little Rock on Thursday, July 17th at 8PM Eastern. Show Notes: GetRichEducation.com/561 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE I'm your host. Keith Weinhold, anymore when you own short term rentals like Airbnbs and vrbos, you are in an all out arms race competing to provide amenities like never before. Then what happens when you take the popular burr real estate strategy and overlay it with one of the most investor advantaged markets in all of America. It's a lucrative opportunity. You'll see how and why today on get rich education.    Keith Weinhold  0:32   Mid south home buyers, I mean, they're total pros, with over two decades as the nation's highest rated turnkey provider, their empathetic property managers use your ROI as their North Star. So it's no wonder that smart investors just keep lining up to get their completely renovated income properties like it's the newest iPhone. They're headquartered in Memphis and have globally attractive cash flows, an A plus rating with the Better Business Bureau, and now over 5000 houses renovated their zero markup on maintenance. Let that sink in, and they average a 98.9% occupancy rate, while their average renter stays more than three and a half years. Every home they offer has brand new components, a bumper to bumper, one year warranty, new 30 year roofs. And wait for it, a high quality renter. Remember that part and in an astounding price range, 100 to 180k I've personally toured their office and their properties in person in Memphis. Get to know mid south enjoy cash flow from day one. Start yourself right now at mid southhomebuyers.com that's mid southhomebuyers.com   Speaker 1  1:58   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  2:14   Welcome to GRE from North Conway, New Hampshire to North port, Florida and across 188 nations worldwide. I'm Keith Weinhold, and this is get rich education, happy July, the second half of the year. And my favorite month of the year is your Airbnb fancy enough, because anymore STRS short term rentals have gotten so competitive that hosts treat their properties like white lotus level hotels. Now, STRS were never passive, but they become even less so it is active income. Once upon a time, Airbnb hosts could just sort of drop a few colorful throw pillows on their fold out couch and make a killing. But no more those days are so far gone. The STR game has changed drastically. I mean, you used to be able to list a basic home with generic furniture that you got at Costco, minimal amenities, no Wi Fi, and still get it booked, but today, it will sit empty unless you offer more than just a place to sleep. You have to build an experience for Airbnb guests. Now, increasingly, hosts are doing things like adding outdoor kitchens, arcade machines, putting greens, even basketball. And now, though these upgrades do cost a lot up front, they can pay off. These amenity types can double your nightly rate, but they come with more responsibility and more to maintain. I mean, more guests are expecting a flawless experience. The trend is that Airbnbs are becoming full scale hospitality operations, and if you don't treat it like one, you're going to fall behind. So simply having a nice house that just no longer cuts it, running a short term rental today is nothing like it was even two or three years ago. You used to be able to stand out with a decent bed and colorful throw prolos, but now guests are basically comparing your place to boutique hotels. Hosts are deeply investing in design, forward furniture, layered lighting and featuring spaces that some market as what they call moments like cozy reading corners in these luxurious bathroom setups, adding things like welcome guides and even complete brand identities with a proper. Name and even a logo and a story to give the place some personality, even writing up a history for your property, even if it's not that historic. Now, these sorts of tactics, they actually do, seem to work. Guests will give you more bookings, better reviews, and guests even share the space on social media like it's somewhat of a lifestyle destination now sometimes STR hosts, they team with these other platforms to add welcome champagne in ice buckets on site, sommeliers, private chefs, daily, housekeeping on demand. 24/7 textable concierges, heated plunge pools and other amenities through you partnering with some of these platforms and these upgrades don't come cheap. The publication called the playbook, they featured an STR in Sag Harbor, New York, where the property owner invested $85,000 into overhauling the landscaping and adding a James Turrell Inspired LED light installation. But overall, these improvements boost rental revenue by an average of 40% over what the property was collecting previously. All right, so this is a case study now, though, this STR trend of offering deep hospitality and luxury amenities has turned into more of a job and less about passive income. You know, really, this is free market capitalism, because this is competition to see who can provide the best service at the lowest price, but that's what it is. So this is making real estate less of a good and more of a service. Short term rentals soaring supply, day rate compression and AI driven pricing tools. That means that the just this all nice house with good photos thing that no longer cuts it. It is an amenities arms race now, and of course, this is a national trend. It doesn't mean that it's happening absolutely everywhere. In some places, hosts are able to charm guests simply with something like a freshly baked loaf of banana bread, but the consensus is whether they spend a little or a lot, Airbnb hosts unanimously say that they've got to work harder in order to keep guests happy. It's become more of a business and less of a side hustle than it used to be. You've got more hosts leaning into higher upfront investments because they know guests will pay for a sort of turnkey, Instagrammable experience. And this really is a classic early adopter issue, just like a lot of things, Airbnb launched in 2007 by the way, so this sort of first wave of Airbnb hosts back around 2012 to 2015 they were riding a blue ocean back then. There was virtually no competition. There weren't any standards, and there were plenty of bookings, and that made a lot of hosts pretty fat and happy. But that's not where we are now, really. The bottom line is that in many markets, short term rentals have transitioned from partial passivity to all out hospitality. That's the Airbnb arms race. The average Airbnb nightly rate for North America. Do you care to venture a guess at the average nightly rate? It is approximately $216 per night, and that right there is up 26% from 2020 so it is not up as much as house prices over that five year period from 2020 really, the Airbnb rate is up about as much as the long term rental rate.    Keith Weinhold  8:58   While we're talking numbers a quarter recently ended. Let's hit on our asset class rundown. What's happened to home prices in the past year? Well, when you aggregate all these sources, Zillow, Freddie, Mac case, Shiller, FHFA, in totality, home prices are up 2% single family rents are up 3% apartment rates are down 1% due to their oversupply. The 30 year mortgage rate was 6.9% a year ago, and it's 6.8 now. CPI inflation is 2.4% expressed in year to date terms. Now the SP5 100 is up 5% in the first half of this year, ending near 6200 the dollar is down. That means that it takes more of them to buy gold, which is over $3,300 an ounce, gold is up 27% just from the start of this year, and the oil price is still depressed in the 60s. Per dollar for a barrel, Bitcoin still strong, ending the quarter at 106kthat's your asset class rundown, which we do about quarterly.    Keith Weinhold  9:57   Hey, I really enjoyed meetingside. Of you on this year's terrific real estate guys Investor Summit at sea was concluded about a week ago. It was two days on land in Miami, followed by a week of conferences and fun aboard a Caribbean cruise ship. I really got to meet you and get to know you, because we had nine days together, and as one of the faculty members, I hosted a table at dinner every night, and each night the attendees rotated around to my table, so I got to meet a lot of you and really get to know you, and you got to know me. Yeah, it was as interesting for me to meet you in person, perhaps, as it was for you to meet me, because I like to hear what you're doing in real estate, investing, in everything else. I gave a main stage presentation that was almost an hour of all me, all GRE and also served on five different panel discussions. Oh, it's such a unique event. Get this, I was kind of dressed up to give my main stage presentation, which so many of you, by the way, told me afterwards, that that was your favorite presentation of them all, all week long, because each faculty member made a main stage presentation. But what I want to tell you is, just a few hours after I presented, on the cruise ship, I was shirtless in the water throwing a football around at the beach in St Thomas Virgin Islands. What an event. Fantastic to meet a number of you in person. So far today, I hope what I've shared with you has been informative. Next. It's something informative and really actionable that you can make lucrative that's next. I'm Keith Weinhold. You're listening to get rich education.    Keith Weinhold  11:45   The same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your pre qual and even chat with President Caeli Ridge personally, while it's on your mind, start at Ridge lendinggroup.com. That's Ridge lendinggroup.com.    Russell Gray  12:16   You know what's crazy your bank is getting rich off of you, the average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back, no weird lock ups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text family to 66866, to learn about freedom. Family investments, liquidity fund again. Text family to 66866.   Russell Gray  13:30   Hi. This is Russell Gray, co host of real estate guys radio show, and you're listening to get rich education with Keith Weinhold, don't quit your Daydream. You Keith,   Keith Weinhold  13:38   welcome back to get rich Education. I'm your host. Keith Weinhold, we're talking to a guest not only about an investor advantaged market, but when you overlay a certain strategy with it, this can be highly lucrative for investor returns, and we're with a long time investing pro Alex, welcome onto the show.    Alex Craig  14:04   Hi Keith, thank you.    Keith Weinhold  14:05   Well talking about top US cashflowing market, let's get right to it. Tell us about yours.   Alex Craig  14:11   Little Rock, Arkansas. It's a market that we've been in since 2012. I personally invest there. I've got about 75 doors of multi family, single family. And the reason why it works is just cash flow. Over the years, we've had investors from around the country that have owned portfolios where maybe they're somewhere in Phoenix or Dallas, where they're kind of speculating. This is not a speculation market, and that's why it works for myself. It's consistent. It's very linear, and linear is a word that we use a lot to describe. And if you're going to be a cash flow investor, and that's why I'm in it, it's you want a linear market. You don't want ups or downs, and then you want to make sure it's a growing market too. And Little Rock checks all the boxes of what you would want in a stable cash flow environment market.   Keith Weinhold  14:57   And I think a lot of our investor listeners are. Already pretty keen on that. You get a high ratio of rent income to purchase price. You have laws that heavily favor landlords over tenants. But Alex, in today's environment, people are more conscious about rising operating expenses and higher mortgage expenses, and that's really one advantage that Arkansas can give right now, is with those low property taxes   Alex Craig  15:20   Keith,it's so interesting you mentioned that because I did have a conversation with a client of ours that had a property in another market that he had mentioned how his property taxes had gone up and gone up substantially, which that's to expect. I mean, after COVID, there was a lot of markets saw a huge boost, especially with markets that saw hedge funds come in. Hedge Funds, I believe, ruined a lot of markets, raised the prices. And another reason I like Little Rock, it flies under the radar. You think is Little Rock is a small market, but it's really not. It's, I mean, the population of the city is 250,000 but the metro area, which is a 50 mile radius around Little Rock, is much bigger. And the entire, not only the entire market, metro area, feeds off little rock, really, the entire state does too. But that being said, because it's floating under the radar, the property tax have remained low. They've taken a little bit of bump over the years, because the values steadily go up, but they started low anyway. So with operating costs of insurance, insurance has gone up for a lot of for my own properties in other markets, it's going up, and it's going up in Little Rock too. I mean, it's just the name of insurance, but property taxes have remained low. They've always been low, and that's really a big help as to why this market works for us.   Keith Weinhold  16:30   Talking about flying under the radar, you're talking about, therefore evading a lot of that hedge fund money. Tell us more about the market and some of those anchors and drivers.   Alex Craig  16:40   It's a blue collar town. You've got logistics. Is a market, or is a segment of the industry that has really come on strong over the last few years, Amazon has really put a footprint in the market. Healthcare is a huge, huge market, like I mentioned earlier, not only does the region feed off the direct to the entire state, it's the hub of healthcare for the entire state of Arkansas, of course, it's government. Government provides a lot of jobs. The good thing about government jobs is they're maybe not on a national level anymore, but on a local, state level, they're very it's hard to get let go from a government job, unless now, not on a federal level, but it's very steady, so a lot of steady blue collar jobs, and that's what you want for a strong resident base, especially in the type of properties and 1000 to $1,200 price range, you want those blue collar study growing jobs.   Keith Weinhold  17:31   Yes, you do have those there. It's funny. I'm smiling a bit because I used to be a state government employee, and there's just no way that they ever would have fired me. I was so protective I had to quit in order for them to have to replace me at that job. I'm wondering about the new supply that's come on, Alex, because a number of markets have added supply. I know, for example, that Redfin reports that little rock median home price appreciation is up 7.3% year over year, and with the dynamics going on in the market recently, that typically tells us that there hasn't been that much new supply added. Is that what's going on there?   Alex Craig  18:11   No, there hasn't been a lot of new supply. I just think with little rock and every other market, the mortgage rates have gone up. Home ownership is down during COVID. It was really hard to get an investment property. For what we did, sending out our list every week. It was basically send out our properties, people hitting send and not even knowing what they were reserving. Rates were just low, right? Everybody's jumping in. It was hard to get inventory. So now what we have is, you know, higher rates that scares some people off. It pushes some people out on the market, but it also creates opportunity. I feel like this is the easiest time I've been investing in real estate since 2007 that was the foreclosure crisis, Great Recession, and it was a lot of foreclosures on the market, and that's how I built a big chunk of my portfolio. But now it's just a matter of there's not as many people in it. So for us, there's just more acquisitions for us to go out and get. There's still distressed homes on the market where individuals don't want to hire a realtor, they just want all cash offers. They're ready to get rid of them, and that's where we step in. And without as much competition like I said, we kind of fly under the radar. I feel it creates more just supply inventory for us and for me as an investor, but also for our clients too   Keith Weinhold  19:23   with that in mind, and again, a lot of our audience is already on board, knowing that little rock in Arkansas is a good cash flow market with stable, long term fundamentals, but in order to make it more profitable, you've overlaid it with a certain strategy there in Little Rock. Tell us about that.    Alex Craig  19:45   So the BRRRR strategy, yes, it's able to work now because there's not as many buyers in the market. So basically, the way the burrs strategy works is we acquire a property. I'm just going to use very round, simple numbers for simple math makes it easier on me   Keith Weinhold  19:58   and we're talking the BRRRR. Strategy that's buy, renovate, rent, refinance, and repeat. Those are the five investor steps.   Alex Craig  20:07   correct. And so that's what we do, is we buy. Let's just say the B. Let's take the B, for example, we buy a home, and we buy it for 60,000 where I'm just talking like if I own the home, and then I put $20,000 into the deal. So now I'm all into it for 80,000 and you have to remember, there's some in between, cost of closing costs. I'm just talking just very general strategy. You buy it for 60, you put 20 into it, and all of a sudden you're in it for 80, and the value comes back at 100 so you're in it for 80% of the after repair value. Most Fannie Mae lenders will do 75% so if you purchase a house outright, you put 20% down, but if you are doing a refinance, you're able they'll do it at 75% so instead of buying a home and putting it down payment upfront, you're using equity in the deal. And that's what the burst strategy is, buy renovate. So we buy it, we renovate it, we refinance it, we rent it out, and then you repeat it. So it allows for investors to scale their portfolios quicker and stretch their money a little bit further. So if you've got, I've got $50,000 and I want to invest in real estate, if you purchase a home, you're bound by the down payment. Once you put that down payment, it's, I wouldn't call it sunk cost, but that money's gone for reinvesting. The burr model allows you to stretch that money a little bit further. Now, like I said, I gave pretty basic numbers to the deal, but that's what you're going for. Some equity in the deal, and that's what we're able to provide for ourselves and for our clients.   Keith Weinhold  21:38   So let's review that numbers on a little rock burp, making a $60,000 purchase with a pre renovated property. Then the investor puts another 20k into it for the renovation. So now they're all in for 80k and they get a 100k appraisal on that property, and then they can borrow, say, 75% of that there, that is the refi portion, the fourth letter of the BRRRR acronym. So therefore they've got 80k into it, and they got 75k back, meaning they would only have 5k into it, but maybe another 5k for closing costs, and now they only have 10k in to a 100k property. That's the appeal. That's what we're talking about here with the BRRRR   Alex Craig  22:22   strategy. I mean, you're exactly right. And as I mentioned, I use some really basic numbers, because when you're using, you know, 100,060 and 20 makes them very basic. It's pretty hard to find out a deal worth 100,000 these days, even when we started in the industry, 100,000 was a pretty cheap after pair value. Probably the mean value of the homes that we're dealing in is probably about 140 to 140 to 160 but same principle, based on those same logic that what we just talked about, I wouldn't say, you know, five or 10k out of pocket, but if you're talking about purchasing a deal with 25% down versus doing a bur you're probably going to be in it at 15% Out of pocket costs 10 to 15% as opposed to putting a down payment of 25% but the big thing is, you're getting money back, and you're not putting as much so just it's great for scale. I don't know if you'll talk about DSCR lending very much on your show, but that's something that a lot of our clients, and that does 80% so we have a lot of clients going that route now too.   Keith Weinhold  23:21   Okay, so you could do 80% with debt service coverage ratio loans, but to drop back in our example, to help be clear, the investor has 80k of their own skin in the game into the property, 60k for the purchase, 20k for the renovation, even though they only have 80k in it appraises for 100k that ARV, that after repair value. Why is the after repair value 100k when you only have 80k into it? Why is it more?   Alex Craig  23:49   that's based off comparable sales? So when you're in it at 80, and you're going to refinance it through a lender, they're going to send an appraiser out, and appraiser is going to pull comparable sales within that neighborhood. So just because you're in an 80 the appraiser is going to go pull three comps, very similar to that home. So if we're selling a three bedroom one bath, they're going to pull three comps at a three bedroom one bath, relatively the same size look, if it's got a carport, they're going to try to find three houses with the carport. So in theory, that's what they're doing. They're pulling comparable sales and developing new value based on recent sales.   Keith Weinhold  24:23   So it's that you have this knowledge to buy in neighborhoods and buy in certain sub markets, where, when you know that capital is added and renovations are made and a rehab period that they do tend to appraise for that value based on the comparables that are already there.   Alex Craig  24:40   Yeah. I mean, if we were to take the same house at 60,000 and didn't do any work, he would then say, well, you've got some comparables here versus 100 but you could never sell this home for 100 these are the things you have to do, and that's what we do during the first R the renovate of the acronym is to renovate the home to the condition that the. Appraisers feel that are comparable for the neighborhood, and that's a real important part, is comparable to the neighborhood. We could go in and put in a Jacuzzi tub and grain of countertops. We actually, we do put a lot of grain in, because we get it so cheap. But you could go in and fix it up to the nines, but it's not going to appraise for any more than the others, because the appraiser would say, we over improved it. So we improve it to what we know, what the kind of the standard for the neighborhood? Because you could over improve these things for sure and not get that return on that investment.   Keith Weinhold  25:28   That is a great answer. There is a specific improvement target that you know that needs to be hit. Tell us more about this burr process, because to an out of area investor, it can sound pretty intimidating if they had to manage contractors remotely themselves,   Alex Craig  25:43   there definitely is a need to have a team on the ground that you trust, that you feel comfortable with, and that's what we've done. I've been doing it in multiple markets for myself since 2007 and we built into a business model in 2010 like I said, expanded Little Rock in 2012 and we've been doing this for 15 years now for other investors. So we've got that name and that reputation of taking care of our investors, that's the important part. And we do see a lot of investors get burned, because you can find a realtor to go to help you find deals, but usually the realtor relationship is thesis to end. It's okay, I found you a deal, but then there's so many other things afterwards, and the renovations, where I see so many people get burned, and you know, we manage approximately 1200 homes between two markets, and that's where I see when property owners come to us, they've been burned the most. It's like they've paid somebody $50,000 they didn't finish the job, they didn't do what they say they're going to do. So the renovation that we're the team on the ground, we've got a in House Project Manager, we've got a network of subcontractors. We tend to act as the contractor, subbing things out. We've got in house property management. We've got all the tools, but it's really between both. In the markets in which I operate. I've got about 30 employees within property management, renovations, acquisitions, so the team on the ground is and then the back in the property management part is the long, ongoing accountability. So if something doesn't work out, that's the way we said it. If we say it's going to rent for 1200 and we rent it out for 900 Well, we really got a big egg on our face. You do a few of those, and that's how you don't stay in business anymore. And there's, and I like to say, about every five years the market corrects itself into getting the wrong players out of the business. COVID was super easy, easy to find deals, easy to sell deals. But once the market changed and it became a little more competitive and rates rose, that's the people that have been around for the long time, been in it for the long haul, that stick around. They've got the established business model and their reputation. So every five years, a good correction in the market eliminates those bad players.   Keith Weinhold  27:47   So you have this vetted, proven in play system that investors can get into besides just identifying the property, it comes with that system, those contractors or that investor just has one point of contact with you there for updates on the renovation.   Alex Craig  28:03   Yeah. I mean, I feel like we know these neighborhoods. I like I feel we know these neighborhoods like the back of our hand. We've been investing in them for a decade plus, and we know the areas you want to be in, the areas you don't want to be in. And we have a lot of investors will call us either they already own the property or they're a current client, and they'll say, Hey, I could get this deal for 30,000 and it's worth 100 and I'm like, Well, that sounds too good to be true, especially if it's on the open market. If it was that good of a deal, it's already gone. We just know the market, where to be. We know what to pay. We could, pretty much just through our experience, identify a house we know probably within about five to 10% before we even dive into comparable sales of what it's worth. We could walk through a house within probably about three to five minutes and peg the renovation costs probably within about 10% now we still order an inspection, and that's where we uncover the things that we can't see, that maybe there's a bunch of rotted out joist or a foundation problem that we didn't see. So, but there's things aside we could walk through and we pretty much know, okay, it needs a roof that's 7000 it needs an air conditioner that's six flooring, two. So that's the expertise that we bring and like. So then the management part of it, on the back end, that kind of ties it all together with accountability.   Keith Weinhold  29:22   And I know that your typical project renovation cost tends to be about 25k just for simplicity, we use 20k in that example, and your completion times are shorter than others that have inexperienced crews. So tell us about that typical renovation time. Alex.   Alex Craig  29:39   every day we're accomplishing 500 so 25,000 divided by 500 comes to 50 days, 50 days. So we'll knock that out in about 50 days. And we just have a large network of subcontractors that we've been working with for years. If you weren't in the business, I think that'd be really hard to accomplish, and there's just a lot that. Goes into it. I mean, the renovating the homes, it's the once, it's the worst, it's the hardest thing that we do. For sure, it's definitely the most scheduling, but it's where, if you don't know what you're doing, a great deal turns into, how do I get out of this?   Keith Weinhold  30:15   Right, absolutely. Now, in our example, we used where an investor puts 60k into it for the purchase to start with, because I see the burst strategy is a good strategy. If someone doesn't have a lot of capital, like they would for maybe a new build property, can one even finance that initial purchase amount?   Alex Craig  30:35   Yeah, so private lending. So that's the part that makes if you've only got 50 grand to facilitate this entire process, and you want to try to repeat it as many times as you can. 50,000 would not be enough just to pay cash. So yes, we have private lending. We set that up. Sometimes we lend it ourselves. Sometimes we outsource it to some of our strategic partners, but we'll lend the money to buy and renovate the home. A typical what that loan would look like it's about 3.3 points of loan origination. So if you've got an $80,000 loan, that's $2,400 most lenders do require for you to bring that up front, and now you're in it for an $80,000 loan at 12% which, five years ago, that sounded crazy to borrow at 12% but with for private lending, that's not bad at all, especially you want to get in and out of it quickly. So if we're renovating the home, and you know, 50 days, if you're already pre approved with your lender, and they have all your documents by the time we finish renovating the home, the appraisals lined up, and you could be in and out of these private loans in about 90 days. That love that depends on the lending side, that you're giving the lender what they need. But ideally you want to be in these things about 90 to 120 days. So $80,000 loan at 12% that $800 a month. So if you're in it for 90 days, 800 times 320, 700 plus the loan origination fee. But that's how you do it. That's the you're just borrowing money to finance the acquisition, the rehab and the refinance   Keith Weinhold  32:03   that is an option for you if you don't have the cash here to come in with these burr strategy properties. Alex, tell us more about it. Really, what I would like to know is, when an investor gets their appraisal, their after repair value, how many want to sell it for a profit, and how many want to hold it with a tenant for long term income   Alex Craig  32:26   so far, zero. Want to sell it for a profit. If you're all in it for add and then you're selling for 100 once you sell it, there are other fees involved. You got to hire a realtor. Right now is a great time to hold it's a slow real estate market. I don't think Little Rock from an aspect, is where home ownership is down. I think that's a nationwide thing. So I think if you're going into this, you certainly want to look at it from perspective. This is a buy and hold. I don't think this is the best market to get into to buy something. Flip it with a in the example, we use a $20,000 margin with buyer concessions, realtor commissions. That's a lot of work involved. And let's just say it did work out. You sold it for 100 but you had to pay 2% closing in an agent fee, and you got some holding cost. Let's just say you netted 8000 that might be good for a six month return, but I feel like there's a lot of risk. I feel like our job as what we do for our clients, is to minimize risk. So someone came and said, Hey, I want to flip it. I would say, Well, I don't think it's the best market for it right now. I think you want to get into this buy and hold.   Keith Weinhold  33:29   Yes, Alex has been doing this for a long time, and he's a specific expert right there in that local market. Buy and hold is a strategy that most likely makes sense. And he also strongly recommends pay cash if possible, instead of using that 12% short term private lending option, like he mentioned before, because that can cut out about four to 5k worth of transactional cost. And then if you do buy and hold what Alex and his company offer there in Little Rock is essentially a cash flow boost, 0% management fee in year one and only 4% in year two. So that gives you some extra cash flow runway as well. And Alex, before I ask you if you have any last thoughts, I want to announce to you the audience, that we have a live event virtually next week, on July 17, at 8pm eastern for Little Rock BRRRRproperties that Alex is CO hosting with our investment coach, Naresh, where you can find these bird deals in this cash flowing market. In Little Rock you'll see actual bird deals recently completed with full breakdowns of their purchase prices, sort of these case studies, where you can see some real numbers and what the rehab budgets are and what the actual timelines were, and what the refi outcomes were like, and explore BRRRR ready properties that are currently available to own, if you so choose, on this upcoming live event that you can attend from the comfort of your own home. Learn the full process, from acquisition to renovation to property management to the financing of them, and again, everything is all handled by local experts, so that you don't have to live with the nightmare of remotely managing contractors, which I couldn't imagine doing. So whether you're a first time investor or you're scaling your portfolio, this is your chance to get boots on the ground, insight and a proven road map to burr success and really one of the most accessible markets in the country. Again, Alex here is CO hosting the event along with GRE investment coach, Naresh Vissa. It is a free, live virtual event again next week, Thursday, July 17, at 8pm Eastern. Sign up is open now at gre webinars.com it ought to be great. Alex, teaming with local experts like you has been of real benefit to our audience. Do you have any last thoughts about either Little Rock or burrs or the events that you're going to co host with our audience next week?   Alex Craig  35:57   So here's my last thought, as you were, you know, kind of concluding and I was reviewing what we had talked about. And one of the questions we get sometimes it's a fair question. It's like, well, if this is such a great deal, why don't you keep all the deals? So we hear that from time to time, and the simple answer is, we do. We do keep a lot of deals, and we're buying more real estate now, like I said, I feel like it's the easiest time to get into real estate. So we do, we do keep a lot. We're building a very large portfolio right now, but the house flipping to investors is just another business model that we have. And Property Management too. And we love property management, and we love building investor relationships. We've had a lot of investors we've had been with us since day one that we've developed really tight relationships with. So yes, we do keep a lot of the properties, and we sell properties too, and we and helps us build our management company, which you don't hear too many people say this, but we actually love property management. That's a hard thing to love, but we actually like it.   Keith Weinhold  36:54   That is more weird than Tom wheelwright loving taxes, perhaps, but Right. But I want to deal with somebody that really loves what they're doing, especially when they're protecting our asset and probably more importantly, when it comes to property management, protecting our time. So that's right, Alex, well, our viewers and listeners are really looking forward to it next week, again, that live event Thursday, July 17, at 8pm Eastern is something that you can sign up for now at grewebinars.com. Alex, we're looking forward to it next week.   Alex Craig  37:27   Bye, Keith, thank you.   Keith Weinhold  37:34   Oh yeah. Terrific overview on why the burr strategy can be so profitable. And our event next week. Now, when you rent your primary residence, which you would typically do in a high cost area, and then you own rental property elsewhere, typically a low cost area, do you know what that's called? Yeah, there is a name for that. Last week we spoke to two listener guests in California that are doing just that. That is called rentvesting. And yes, Little Rock is surely a popular low cost market for rentvesting. I have been on the ground myself in Little Rock with Alex's associate to do an on the ground tour of properties. There you want to tap into a system where you've got the guiding hand of both experience and belief. That's what you're doing here. As like he said, Alex personally owns 75 doors there. That is belief, and he's been doing this for out of area investors for 15 years. That's the experience part real proof of concept at next week's event, you'll be introduced to this same system where you can lean on their team for acquisition, renovation and management. Little Rock has an MSA population of about 770,000 but I think more importantly today, savvy investors are conscientious of keeping their expenses down, and for good reason, since they've been up all over the place. Now, the purchase price is 140 to 160k for these BRRRR optimized single family rentals. Remember that we used 100k just for ease of an example there, usually when you buy income property, you're really in at close to 25% of the purchase price when you add up the down payment and closing costs, but this way, you're in for just about half of that at 10 to 15% another low expense is that property tax, statewide, Arkansas Property Tax is just 610 of 1% so that's half the national average. And then your management expense is definitely going to be low for the first two years, because it is 0% in year one and 4% in year two. And these are properties that you can actually be pretty proud of. You'll learn more about this. Scope of work with a renovation on the webinar, often granite countertops in the kitchen is a live, remote event. So this means that you can have any of your questions answered in real time. Should you have them? As you can imagine, demand is high for these properties, and this is a chance to get connected directly with the team that makes it happen. We might never get Alex on an event like this again, and is co hosted with our GRE investment coach, Naresh. It's next week. It's free, Thursday, July 17, at 8pm Eastern, 5pm Pacific. Sign up now, or your future self might not be able to forgive yourself. You can do that now at grewebinars.com Until next week, I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 3  40:56   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively.   Keith Weinhold  41:19   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access and it's got pay walls and pop ups and push notifications and cookies disclaimers. It's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters, and I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read, and when you start the letter, you also get my one hour fast real estate video. Course, it's all completely free. It's called the Don't quit your Daydream letter. It wires your mind for wealth, and it couldn't be easier for you to get it right now just text. GRE to 66866, while it's on your mind, take a moment to do it right now. Text, gre to 66866   Keith Weinhold  42:35   The preceding program was brought to you by your home for wealth, building, getricheducation.com.

In this episode of Real Estate News for Investors, Kathy Fettke breaks down Zillow's latest report on housing affordability across the U.S. Discover where homebuyers can still afford to purchase a home—and where skyrocketing prices have made homeownership nearly impossible. From the most affordable markets like Pittsburgh and St. Louis to the least affordable cities like San Francisco and Los Angeles, we explore the growing gap between income and home prices. Tune in to learn what this means for buyers, sellers, and real estate investors in today's challenging market. JOIN RealWealth® FOR FREE https://realwealth.com/join-step-1 FOLLOW OUR PODCASTS Real Wealth Show: Real Estate Investing Podcast https://link.chtbl.com/RWS Source: https://www.housingwire.com/articles/five-markets-homes-affordable-zillow-home-prices/ 

What happens when Cincinnati's first nine-figure startup exit gets reinvested into the region's next big opportunity?In this episode, we're joined by Adam Koehler, the Covington-based entrepreneur behind Content Credits. After being part of the Dotloop exit to Zillow for $108 million in 2015, Adam didn't head for the coast. Instead, he reinvested his capital into Northern Kentucky, launching Content Credits to tackle one of publishing's most pressing issues: the paywall.Content Credits gives readers an alternative to subscriptions by letting them pay $0.25 to unlock a single article, helping publishers capture revenue from audiences they're currently turning away.We cover how Dotloop was built during the housing crash, what it was like selling to Zillow, how Content Credits is addressing broken media monetization models, and the role that large exits play in building a regional “startup flywheel”.Timestamps:00:00 – Adam's early design career02:00 – Building Dotloop during the housing crisis06:30 – Selling Dotloop to Zillow for $108M10:30 – Reinvesting in Northern Kentucky real estate and startups12:00 – Why media is ready for disruption14:00 – How Content Credits micropayments work20:00 – Gamifying reader engagement through social layers25:00 – Raising capital with KY Innovation & Keyhorse28:00 – Thoughts on Kentucky's startup ecosystem

In today's episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Austin Masket, founder and Chief Investment Officer of Riverly Capital. With a background as a commercial broker and portfolio manager for a family office, Austin brings a seasoned and data-driven approach to multifamily investing and distressed debt acquisition. His firm focuses on creating risk-adjusted, tax-advantaged returns in key U.S. markets like Denver, Atlanta, and Phoenix. Austin's early exposure to real estate came from his family, but his professional foundation was shaped at Marcus & Millichap. That experience gave him direct access to institutional-level underwriting, which later informed his strategy as a portfolio manager. Now at Riverly Capital, he specializes in acquiring multifamily assets and distressed debt with a sharp eye on entry point, tenant demographics, and economic cycles. Jonathan and Austin break down how missteps in the last economic cycle, especially during the COVID-era boom, created today's distressed opportunities. They discuss the mismatch between cap rates and interest rates, why overleveraged syndications are struggling, and how Austin's team identifies assets with true upside. Austin explains how Riverly uses deal-by-deal capital raising to maintain discipline, and why chasing volume can lead to trouble. The episode also explores Austin's outlook for the next market cycle. He walks through supply and demand imbalances, the coming drop in new construction deliveries, and how strategic acquisition of non-performing debt offers a short-term window for experienced investors. For those focused on buying right and building durable returns, this conversation highlights the benefits of in-depth analysis, patient capital, and understanding where the market is headed, not just where it has been. In this episode, you will hear: Lessons Austin Masket carried over from brokerage into asset management The mechanics behind acquiring and working out distressed debt How overleveraged deals from the COVID boom are unraveling The appeal of Class B and C multifamily assets in today's market Entry strategies that favor strong tenant bases and proven demand Why patient capital and disciplined underwriting lead to stronger returns What makes debt acquisition a strategic move in a tightening cycle Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Riverly Capital website - riverlycap.com Riverly Capital on Facebook - www.facebook.com/profile.php?id=61573078168565 Connect with Austin Masket on LinkedIn - www.linkedin.com/in/austin-masket1 Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In this throwback episode, Chris sits down with Mike Hogan, a real estate veteran who has mastered the art of turning Zillow leads into cash, building a strong team that closes 1,000+ transactions a year.Discover the step-by-step process Mike uses to convert online leads into successful transactions, the systems he developed to scale his business, and the strategies he would use if he was starting all over again.Key Takeaways:From Struggle to Strategy: How early challenges shaped Mike Hogan's mastery of online lead conversion.Follow-Up that Closes: The systems Mike uses for relentless follow-up and higher-than-average conversion rates.Profit Meets Portfolio: Mike's winning formula for balancing quick profits with long-term wealth.Rinse & Repeat: Insider tips to help agents and team leaders duplicate Mike's proven success.Connect with Mike:LinkedIn: Mike HoganPhone: 804-503-0811Instagram: _mike_hogan_Hit Chris Up:Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

07-03-25 - Entertainment Drill - Toledo Pulls Up Cost Of Living From Zillow And Currency Exchange Rate For Nigeria - BOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Several regional Fed offices reported soft or stagnant manufacturing activity this spring. Tariffs, immigration policy and other uncertainties are driving pullbacks across the sector. In this episode, we take a cross-country trip to learn more. Plus: Farms struggle to staff up for harvest season as ICE raid fears persist, young college grads struggle to find work and Zillow changes its listing policy for homes that were already listed privately.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Several regional Fed offices reported soft or stagnant manufacturing activity this spring. Tariffs, immigration policy and other uncertainties are driving pullbacks across the sector. In this episode, we take a cross-country trip to learn more. Plus: Farms struggle to staff up for harvest season as ICE raid fears persist, young college grads struggle to find work and Zillow changes its listing policy for homes that were already listed privately.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Zillow co-founder Spencer Rascoff and Dotloop founder Austin Allison both knew that owning a vacation home was a great privilege — and an expensive hassle. They're leveraging their decades of experience in real estate to reshape how owning a vacation home works with a new business: Pacaso. They join host Jeff Berman to reveal how it became the fastest U.S. company to ever reach unicorn status.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.