American real estate website
How to break the ice and negotiate with grumpy sellers that only want Zillow price
Ken and Robin Talk About Stuff
In the Gaming Hut we look at the Efficiency Paradox, where players who most effectively grapple with the choices of a scenario are the most likely to regard it as linear. A Zillow floorplan of a Glendora CA home winds up in the Cartography Hut at the behest of beloved backer Monster Talk, who has […]
Data Mesh Radio Patreon - get access to interviews well before they are releasedEpisode list and links to all available episode transcripts (most interviews from #32 on) hereProvided as a free resource by DataStax AstraDB; George Trujillo's contact info: email (firstname.lastname@example.org) and LinkedInTranscript for this episode (link) provided by Starburst. See their Data Mesh Summit recordings here and their great data mesh resource center here. You can download their Data Mesh for Dummies e-book (info gated) here.Srinivas' LinkedIn: https://www.linkedin.com/in/spaluri/In this episode, Scott interviewed Srinivas Paluri, CTO at Rentbase. Srinivas was previously part of a data mesh implementation as the Senior Director of Data Engineering at Zillow.Some key takeaways/thoughts from Srinivas' point of view:Data mesh advice to former self #1: Ambiguity is inevitable. Don't be afraid of ambiguity - it's often better than binary thinking - but also be as clear as possible on responsibilities even if the target outcome is ambiguous. Clear responsibilities at least drive things forward.Data mesh advice to former self #2: Involve product management way earlier. Every product owner needs to understand product ownership, prioritization, and what is the value to the business. And then communicate the value of the work to the business. If that value's not clear, why are you doing the work?Data mesh advice to former self #3: Create a small team, maybe 5-6 people, focused on enabling new domains to learn how to own their own data and create data products. Scott note: see episode 48 for how ITV is implementing this patternPrioritization - and communication around prioritization - is probably one of your most useful tools in data mesh. If you get good at that, teams will often buy-in more quickly. Data producers see changing priorities, not more work. Consumers have a clear understanding of what work is done when and why instead of silence or a link to a Confluence or JIRA page.Good data mesh product management isn't only focused at the data product level or the platform. You need to look at the bigger picture of how everything fits together to drive even more value. Make sure you have thought coverage of mesh-level product management. Make sure everyone is aligned on how data engineering work supports...
oin me for a quick discussion on the future of the industry with Barry Habib – the CEO of MBS Highway – the industry’s most highly regarded and recognized tool for transforming salespeople into advisors. Barry is an entrepreneur and frequent media resource for his mortgage and housing expertise. He’s the bestselling author of “Money in the Streets,” has appeared frequently on CNBC and FOX, and is the recipient of numerous industry awards including being a three-time Crystal Ball Award Winner for 2017, 2019, and 2020 by Zillow and Pulsenomics for the most accurate Real Estate forecasts out of 150 of the top economists in the US. As an innovator, Barry has founded many successful businesses across different verticals in the mortgage and healthcare industry but also has a background in some fun entertainment offerings including Lead Producer and Managing Partner for “Rock of Ages” – the 27th longest-running show in Broadway history, and producer of Criss Angel’s “Mindfreak” at Planet Hollywood in Vegas. Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward? Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.
Zen and the Art of Real Estate Investing
Since the inception of Zen and the Art of Real Estate Investing, the podcast has been downloaded more than 30,000 times. While that number can't compete with Joe Rogan's downloads, it's pretty incredible for 35 episodes of a real estate podcast. Since 2022, Jonathan has been welcoming amazing guests to Zen and the Art of Real Estate Investing. He met most on social media. This podcast allows him to reach out and conduct exciting conversations with people he might never meet otherwise. In this episode of Zen and the Art of Real Estate Investing, Jonathan recaps all 35 previous episodes of the podcast and points out some of the things he learned from his guests. He also explains how the success of this show led to starting another podcast with co-host Mallory Pazder called The Art of Agency - A Launchpad for Realtors. Celebrate 30,000 downloads with Jonathan and find out what you might have missed! In this episode, you will hear: What this podcast and Jonathan's other podcast with Mallory Pazder are about A brief recap of the topics of episodes 7-35 Who the guests were in episodes 7-35 Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/zen/036 to download it. Supporting Resources: Website - www.streamlined.properties YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties/ Email - email@example.com Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Bill sits down with Kurt Uhlir, a leading expert in disruptive technology and deliberate innovation. He is a globally-recognized marketer, entrepreneur, speaker, and the lead inventor of disruptive technologies in five industries.Kurt is the VP of Marketing and Operations at eXp World Holdings. He advises leaders, from startup founders to private-equity-backed CEOs to the President of the United States.Listen in as Kurt looks back on his eclectic life and what led him down the path he is currently on, from his earliest days as a school athlete to a brief career as a stuntman, to signing up as a high-angle rescuer, to his stint as an alligator handler—and, finally, to his foray into marketing and entrepreneurship.Kurt gives the three best pieces of advice to real estate agents looking to take their marketing strategy to the next level. The most foundational of these is to treat your business like a business, regardless of whether or not you work with a brokerage.He also believes that an agent needs their website to be the focal point for anything they do, marketing-wise. Finally, Kurt encourages agents to have a clean contacts database to keep their operations organized and purposeful.Kurt shares how agents can use today's opportunities to add one-to-two zeroes to their network within the next few years.Here's a glimpse of what you'll learn: ● [03:43] How Kurt was primed for entrepreneurship from a young age● [06:12] Why athletes make great leaders in the business world● [13:09] Defining “spatial data” and its uses● [20:14] Why Kurt entered real estate● [22:46] Three things real estate agents should be doing in their marketing strategy● [27:53] Personal websites versus Zillow● [30:53] Being an “influencer” as a real estate agent● [32:24] High-achieving servant leadership● [35:54] Real estate in a post-pandemic worldKey Quotes by Kurt:● At the end of the day, it's perseverance that wins.● I believe in “netweaving” as opposed to “networking.”● What helps an agent is not just having a website but making sure that their clients and prospective clients realize that they're in a different game as a trusted agent over big portals.
It's a crazy time to be in business, banks are collapsing, interest rates are still increasing and inflation is still on the rise. Maybe its time to diversify your career. Investors are ramping up to take advantage of this economic climate because this is where the money is made.Three Things You'll Learn in This EpisodeHow can your site convert clients?How to generate more referrals.What being authentic looks like in the marketing world.ResourceCheck Out Tom's GroupReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. Oh, holy crap, is there some news out in the world today, bank failures SVB, the markets shifting high interest rates, what's going on? Welcome to the show, folks, if you have not been in one of these before, the reality is these are the opportunities that people in the real estate business in the industry wait for, because there's a tremendous amount of opportunity anytime there's a paradigm shift within the marketplace. And if you're a real estate agent, if you're a lender, what we're going to be chatting about today is why and how you should be putting on your damn investor hat on because the best deals in the real estate market are not had when everyone else is buying a bunch of houses, and they're paying peak values, the best deals are had when no one's buying, because that's when you buy at bottom. And we've seen this happen before about 10 years ago, give or take a little bit longer than that. And I'm not saying it's gonna be that big and bad. But I am saying that if you're an agent, you need to diversify. I see people going to sell solar right now I see people going to do so many different things. And one of the things that should always be something an agent, and most people in this business graduate towards is becoming an investor themselves. I mean, you come across these opportunities on a daily basis, why the hell are you passing those opportunities to other people versus just taking them on yourself and building wealth for your family. And be honest, you didn't get into this business to sell houses your entire lifetime you got in this business to build wealth, and be in the know, and leverage your knowledge to create whatever wealth it is you want. So what we have today is that so we're gonna be chatting about how do you become an agent investor? How do you become an How do you go from agent to investor? And how do you become an investor friendly, you want to be investor friendly, because who's gonna be buying in this next coming market, I'm gonna be primarily a lot of investors. That's why you wanna become investor friendly. And whether you're working with them, or you're taking them down yourself. It's a, there's a shortage of the amount of agents that really are investor friendly, and therefore there's a high demand for him. So we bring on a return guest. Coming back onto the show. And this is his niche. He's an investor. He's an agent, and I want to see exactly what he's doing and how he's doing it. So without further ado, let's go ahead and welcome Tom to the show. Tom. What's up, dude?Not too much. Thanks for having me on. Definitely interesting times right now for sure.Why don't you tell everyone who you are, where you're at what you're doing. And then I got all kinds of questions for you.Yeah. So again, my name is Tom caffarel. I got started, like a lot of people as a real estate agent. And it really wasn't until I started investing in real estate that I got traction when I was an agent, like a lot of agents, I was on what they call the real estate rollercoaster, which is like, I'd have a really, really good month, make 10 or 15, or $20,000, think I'm going to make a million bucks that year, then not sell a house for two or three years. And I went through that for a while where it was just like, I feel really good didn't have anxiety that I was never going to have another deal again. And it wasn't until I did my first investing deal a wholesale deal, where I made $115,000 That really, my perception about what can be done in real estate has changed. Since then, I've fixed and flipped over 1200 homes, I've got a 300 unit rental property portfolio, I've got a real estate brokerage that focuses on helping agents achieve financial freedom through investing in real estate. And really my main motto for kind of what you alluded to is like sales will make you a living, you can make good money as an agent, but investing will make you wealthy. And as a broker owner, every agent that walks through the door tells me they got into it, they got into being an agent because they want freedom. Yet, most of the time, they're running around like a chicken with their head cut off. If one of their buyers wants to see a house 200 miles away from where they're sitting, they're gonna jump the next day to go there, whether they're going to make money on it or not. So it becomes one of these things where you think you're getting into real estate for freedom. But a lot of agents never achieve it because they never invest. And you alluded to, you know, selling solar, and all of these other things that people do. You don't need to do that if you have one or two or three cash flowing property. So there's a lot of unique strategies that we use in order to do that. And he talked about going from agent to investor, I like to blend the two I like to be both and maybe sometimes when somebody does so well investing, they stopped selling homes, but I like to be able to take the approach of doing both because I think they kind of like adds fuel to the fire.So I love that but I'm sure I'm not sure how your business model is set up. But I'm guessing that you lead generate using your investor offer and then when 90% of them don't work and then you turn on your real estate agent hat.Exactly. So and we do it for for two ways, right so we do it for quick turn hits of income fix and flip and wholesales but then we also do it to buy houses And one thing that people kind of get confused when they think about buying and holding properties is they think, Well, why would you ever need to generate a lead in order to buy and hold the property? The reality is you don't, unless you want to accelerate quickly, let me just explain that, you know, real real quick so your audience can understand this. If you go right now and you buy a multifamily or you buy a rental property on the multiple listing service today, with the market potentially falling, or let's even just say it's flat, the next time that you're going to be able to get money out of that house, this can be 3456 years later. So one of the reasons why he say they don't invest in real estate is because they don't have money. But you don't need a lot of money to invest in real estate when you're buying these properties at a discount. So let me just give you like a simple example, let's say that a property would be listed on the MLS for $500,000. Let's say you generate an off market opportunity to buy that property for 400. rather than you having to wait two or three or four years to refinance and pull an equity line, you might be able to do it in a year. So it's it accelerates the amount of properties that you're able to buy cars, once you have two or three or four assets. Now every year or two, you're able to pull equity out of each one of those for down payments on more properties. But if you're always paying retail full market value, that's going to be a really, really slow process. Not that you can't get there. But it's a difference between becoming financially free in three to five years, versus like getting there in 20 years. And of course, I'm sure all of your listeners and myself, we want this thing as fast as we can.Yep, I think the biggest struggle, I think a lot of people have those making the mental shift of going from, because you're you get your license, and then you just get brainwashed into this highest and best, highest and best, highest and best, highest and best. And then real estate agents just believe that they have to sell the property to highest and best but you guys have to realize that guys like Tom don't exist. If not everybody wants highest and best. Some people just want to get the hell out of the house. And we don't we fail to realize that sometimes the highest and best offer for somebody is accepting a cash offer and get them out of whatever situation they're in. And that's where a lot of this stuff starts. I think agents feel that they might be taken advantage of somebody or something when they blow by a house. And then they believe that they have this fiduciary duty. But folks, you don't ever do business at scale or anything unless you're truly I believe in unless your heart surely in the right place. And you're actually helping people because an investor with a very bad name doesn't last long.So let me tell you the story about how I did my first deal. I'm just going to relate to that I was just going to ask you about Yeah, so that deal where I made $115,000 on it. I showed up as with my agent hat on not my investor hat on. I knocked on the door. The seller opened the door, she barely would let me in. I had to, like really convince her to let me in. I'm walking around. I'm seeing that a bunch of junk everywhere. I'm not thinking anything of it. I'm thinking this is going to be a great listing for me, I sit down at her kitchen table, walk through all the listing stuff she has no you don't understand. I want $300,000 For this house. And I do not want to show anybody You're lucky I let you in because you seem nice. But looking back, I mean, it's very simple situation. She was a hoarder. She said I lived here my whole life. I don't want anybody to know what the inside of my house looks like, if you can produce me an offer for $300,000 I will sell. If not, then I'm going to find somebody else who will. And that was like, you know, a big, you know, red light. A lot of times they don't happen to that extent where somebody's so explicit, but it took being that explicit because it was my first deal. I probably ran across other opportunities like this that I missed. So I had an option, okay, yeah, you could try to list the house. But she told me she's not listing the house. So it was either me gonna figure out how to do an investment deal that way, or somebody else was going to do it. And it's not most most sellers, like most sellers, are looking for highest and best. But I can tell you 101 reasons why some sellers choose knowing that they can get more money to take a cash offer. Sometimes it's literally as simple as that I had one the other day, seller was older. She's lived in the house for 40 years. The markets really tight still, there's still not a lot of inventory out there. She said, I'm willing to sell for x, but I want you to be able to buy my house when I tell you. And the reason is because she was moving close to her daughter 60 miles south. She wants to take her time. She wanted to say I see a property I like tomorrow buy my house tomorrow. If I see it in nine months, nine months and you know this type of stuff is it's common for us because we go on so many appointments, but it's something that like, I don't know, like you said brainwash like I I think it's just a lack of awareness that like, there is a market out there. And again, this market winning exists like all of these companies, these home buying companies, they wouldn't exist. If the seller didn't want this as an option, and five to 10% of all sellers do.Yep. And I with what you guys are gonna see right now, like, the vast majority of real estate agents right now don't know what a shift is. They haven't been around in the market that they have. I think someone gave me a stat on one of the shows, I forget which one but I think he or she said it was over 90% or something like that. They don't know what a shift is. And they just you don't know what you don't know. But like, what I believe is going to come down the pipe is I think there's going to be distressed I mean, this is distress is where the buying opportunities go. Because these investors, whether it's Tom or somebody else, they're buying properties that are either in probate, well, your death there, or they're upside down or their financial issues, or there's usually something else there they need to move. There's a there's a why. And there's a an issue and underlying issue that the person selling needs to have resolved. And it's not always top dollar. Go ahead, Tom.Well, no. Another thing just on that point that we're seeing now that we haven't seen in a long time is people who have their houses listed calling us and three, so agents, you're talking about agents not seeing a shift, right? Agents have been able to go into the living rooms of sellers for the past three, four or five years and say, Hey, you don't need a cash offer, because I can get you top dollar in 45 days. And that's basically been true for a while now. As the market starts to change, they go to list the house you go wait, I think getting off for the first weekend, you told me that this to close in 45 days, or 30 days or whatever the amount of days. Oh, wait, there was an inspection, the buyer backed out, like a year ago at this time, or maybe even like 18 months ago, at this point, spec, things weren't even happening. Right. So like people were sellers were almost getting similar to cash offers on the retail market. But now that's changing. So there's a there's a whole pocket of sellers right now that they're aging sometimes are believing that they can get them out of that house in 45 days. And they're calling us mad at their agent saying, my agent told me my house would be sold by now it's price, right? Why isn't it selling? Can you time was important to me? Can you make the timeline still happen? And it's not like that's happening in droves right now, because the market hasn't shifted to like a crazy extent. But it is starting to happen now that the market is shifting.That's a really, really good point. How are you? Are these opportunities just coming across your desk? Or what do you How are you finding them and say, Okay, great. I'm an agent, what am I doing off the market? How am I finding these properties? Like, am I just waiting on the MLS? Or on the pop up? What are you doing?So there's a lot of different strategies that people can take, I'm going to tell you kind of my strategies. But one thing to kind of keep in mind if you're an agent, and you don't want to like try to generate a lot of these opportunities. The first step I think is to have awareness that they exist, and to be able to take advantage of them when they're put in front of you. Like you may go on a seller appointment or somebody in your office might have a listing or somebody might call you at least a couple times a year agents will have this stuff just put right in their lap. Yeah, so keep in mind I'm going to talk about the strategies but keep in mind that you don't need to necessarily be a seller lead generation machine to take advantage of some of these opportunities but the way that I do it there's there's a few different ways most of them are paid you know, I went from door knocking myself and cold calling myself and doing kind of like the heavy lifting myself when I had no marketing budget to start and doing things that that need money that require money, but when I first started, I would just go out and knock on doors and this is stuff again that agent should do anyways in order to get listing opportunities. But I would always go in with a cash offer first, because I felt that even if they know an agent, they want to know my cash offer. So I always got in the door a little bit better having the cash offer. So I used to door knock and I used to cold call. But then once I started getting some money I started to invest that money into mailers are always huge pay per click Facebook ads, TV. And one thing that I've done like with my own brokerage and that any agent can do is network with other agents and tell them that you're an investor. Most agents know a ton of agents. I mean, it goes without saying you're co brokering with people. You're in office meetings and one of the best ways to get these type of opportunities brought to you is just to let other agents know Hey, you bring this deal to me if I flip it you're gonna get the listing back or if you bring it to me I'm not going to co broke it and giving them and you know a Reason to kind of bring it to you. But it's not much different really than generating a regular traditional opportunity. Like you can spend time you can door knock cold call text, all of that stuff network, social media, or you can pay you can do mailers, or pay per click, or Facebook ads, or TV or radio and all that good stuff. And it just boils down to do you have the money to make your life a little bit easier? Or are you in the face still, like I was in the beginning? What you needed to do the sweat equity component?Yep. So you're saying I have to work, man. That's, that's tough. That's tough. Yeah, I mean, if you guys have money, then you like it, when people with video all the time. They're like, I just did a presentation this morning. And then someone's like, how much videos should we do a month? And I'm like, Well, that depends on what your budget is, you know, and what you're willing to take on. If you wanted to hire us to go out and outsource all that crap, great. We can do it. But the cost would be this. If you don't have the amount of money to invest in editing and distribution, all that other stuff, then you have to learn how to do it yourself. Either way, not doing it at all, is not an option anymore. No, no differently than than this. So this is all really, really good. Now, I want to go through and have a couple more questions is when you show up with a cash offer, I want you to walk everyone through conversion because most people and agents I believe, like they're scared to insult somebody. Right? And that's it's I was too before I was ever I've ever bought a house or anything if like, I wouldn't even be I was such a I was such a sissy that I hated. And just I hate sales guys. Like I hate sales, like when it comes to negotiation. I just don't like arguing with people. It's just not my personality. And I think a lot of people are sort of wired that way. But how do you get the Coronas to go out and present a low cash offer? Walk me through like your process? Pretend I'm a seller, for example.Yeah, for sure. So the first thing that I'm going to do is I'm going to walk you through what the difference in the process is between a traditional listing and a cash offer. And I'm going to make you tell me through a series of questions, what you want, are you looking to get top dollar to deal with a little bit of a hassle, have people in your house and all that stuff and get top dollar? Or do you want a more easier convenient route? Cash, no contingencies, no inspections, choose your closing date, I'm gonna explain to them like, before I even run my numbers, there's a price to pay for that service, right? If you want a service, you have to pay in order to get it. And I get them to tell me that they understand this, right? You understand that? If I'm not going to do an inspection, I'm gonna buy it cash, I'm going to closing your timeframe, all of that good stuff that you want, you have to get less money for it. Right? There's there's no such thing as getting top dollar and getting all those those benefits. Do you understand that? And like, if they don't understand it, I will not give a number until they understand it. And maybe I'll talk to them for 15 minutes about the difference. Until they understand that I'm not giving a number because if they don't understand the benefits, then it doesn't make sense. If they don't value the benefits, I'm not giving them a cash offer either. So if they say well, I don't care about no inspection, I can wait as long as I want. I'm willing to do repairs and go cash offers not for you. Let's talk about getting you top dollar, right because a cash offer all that's going to do is make you think that I'm trying to rip you off. I'm not I'm trying to get you what you need. What do you need? So, um, let's just say that they get to the point then that they're like, Yes, I need a cash offer. I want a cash offer, I'm willing to pay for the benefit, etc, then I'm going to start to talk to them about pricing. And what I like to do as much as I can is get a price from them first. Now, that's not always possible. It's very easy to say that. But I'll do it in a different way. Like I'll use like a price anchor and the price anchor. I love to use as the assessed value. The assessed value in my market tanked smart.Pay attention, guys. It's really smart. So I like what happened to Zillow value. I actually go out and get that one because I have one on Zillow too, but it's never really that accurate.Well, you know what, like, no matter what, no matter what price anchor you use, it's going to be it's not going to be you saying that that's the number, right? So yeah, that'swhat I love about it. And that's great. So they can't like if you're not the bad guy.If you say, Hey, your assessed value is 300,000. They can't get mad at you because you just read it off the tax card, right? So I'm not going to tell them the value of their house is 300,000. But I'm going to say your assessed value is 300,000. Like how do you think your property compares to that? And almost immediately, you'll kind of get a read because they're either going to be like, oh, like I think my property somewhere in that range, maybe a little higher, or they're going to do the retail response, which is like my house is worth so much more than that MSA. You're right it is like listening Yeah, we have to go this other way. Yeah. So, you know, to me, like, what I tried to do more than anything else is like you go to the doctor's office, and the doctor is gonna say, hey, you know, are you ready for a pinch, pinch coming, whatever getting somebody prepared. It's called an upfront contract and sales, I will not give them an offer until they say, Yes, I'm ready. And I think that they're ready. And again, if they are just giving every single sign that they want top dollar, I'm not going to try to convince them that they should get a cash offer. And I may leave not even giving them a number. Or I may leave, the other thing that I do, if I think it's more retail is I might give a range. Rather than saying, like, you know, My offer is going to be 300,000, I might say, like, My offer is going to be in the low threes or, you know, low to mid threes, just to kind of like, answer the question about what the offer would be. But then go back to retail, again, I'm trying to buy the house. And so as I'm saying all of this, I'm only focusing a little bit more on retail, because that's typically where things go. Because the misconception that a lot of sellers have when you present a cash offer is cash offers going to be basically the same amount as what the retail price is going to be. Maybe you deduct a commission. That's kind of what they're thinking. And, and that's not their fault. It's just that they have never gotten a cash offer before so they don't understand. So yeah, I mean, once somebody tells me that they really want a cash offer, and it makes sense for them to get a cash offer, then I feel more comfortable because somebody may push back and say, your offers way too low. But if I really understanding, I know how important a cash offer is to them. Let's say they tell me a simple, simplistic thing. I need to be out of my house in 30 days, there's an auction, like, I don't care what you think your house is worth, the only way you're getting that is through a cash offer process. So depending on the situation, I feel good, like I don't feel like I need to have guts to tell somebody that because it's actually in their best interest.explaining all their options. Yeah, and its pros and cons. Pros pro this, that's it.And really like more than anything else seeking to understand what's important to them, so that you can help advise them on what actually makes the most sense. And I think when you go into that, it with that it's a lot harder for somebody to get mad at you. Because you've been transparent and you know, let them know. I mean, of course, there are situations where you walk in and you just know it's a cash deal. You know, maybe it can't even find the ex traditionally. And they say well, my property's worth 450. And you're like, well, it doesn't matter what it's worth. It has to be a cash buyer because the septic failed or this happened or that happened and it just needs to go cash.Yep. So if I'm, what's the first thing I think knowledge, you sort of said it like, you need to know how this stuff works. Because you're right, every agent comes across one or two home runs a year, when you're not looking for it. A lot of the investors out here in San Diego wasn't quite this way in Chicago, but in San Diego. Most of the investors I know out here get all of their deals from realtors. Yep. And they just position Hey, use my cash offer and they get introduced to them. And many of them are realtors, too. Yep. And yeah, it's very simple. Like, hey, double ended deal, I don't want to commission on it. Or let me be your hero with a cat my cash offer. That's really what it comes down to you guys. So it's not like you have to overthink the the marketing of this you can talk to a lot of people just like you would if you're just a regular real estate agent just start talking to the right ones. But don't overthink this at the same time. What what a strategy wise, what do you see coming on right now and just conditions? Or do you like the flip market right now? Do you like the whole market? Like what do you anticipate in with this bank failure? And then what does this bank failure, in your opinion have to do with the investing market going forward?Well, the first thing with the bank failure that has changed pretty much on a dime is interest rates. So you know not to get too technical about this. But it seems like we might have peaked with interest rates, which in the end of 2022 was a real concern for both the residential market and of the flipping market. You know, there were definitely deals that I had out there sitting a lot longer when rates went from 3% to 7%. And people were just in shock. And so now the rates of dip back down and they seem like they've plateaued, the interest rates are a little bit more normalized. I don't love the flipping conditions that exist right this very second, unless you get a really good deal, which you always can. So what I kind of look at is if I'm going to do a flip deal right now, and I do over 100 a year so I still flip very actively. I want something that can be very short. in duration, because there's so much uncertainty about what's coming, that I don't want to be flipping in a different market, I don't want to be selling in a different market than I started again. So most of the stuff that we're focused on and that we advise people to focus on is, can you get anything out in like 45 days, if you can't, this might be the time to pass on it. Because the wind probably on the pricing wind isn't at your back right now, where it was a year to two years ago, with buy and hold. There is, it is always a good time to buy and hold. And I believe a lot less than the timing of buying and holding, than flipping. So flipping the asset valuations are so important, because if you get that wrong, you're losing money. Now, some people will argue, well, you know, rental properties are overvalued right now, as we're talking. And I don't necessarily disagree with that. But I think if you get them off market, and you get them at a discount, the key for buying and holding, which is the real strategy, like it's cool to flip houses, but you really want passive long term wealth. And the way that everybody gets it is bit by bit. So unfortunately, unless you're worth, you know, 20 plus million dollars, you can't really time the market on rentals, it's not really possible, because unless you have this pot of gold on the side, and you go, Oh, it's time to go in. It's bit by bit by bit. So you want to just accumulate, you always want to be in the accumulation phase for rental properties, but making sure in my opinion that you are able to get them at a discount up front. So that you're always able to tap that equity in the not too distant future. So I think you always need to be accumulating.So really good way to put out it. So never scared to buy hold. Just make sure the numbers make sense. Because you're always gonna win in the long run. But if you're flipping Be very careful. 45 days and that means no big projects. No huge projects. Focus on cosmetics, quick turns, stay away from structural. A lot of that additions stuff of that nature, guys. Very well done, man. Any closing thoughts? I don't have any more questions for you. I think you laid it up pretty, pretty damn nice. You have a Facebook group, I believe that you carry this conversation on. Do you want to start or where that's a?Yeah, absolutely. I mean, I think the biggest thing, you know, for me, like for a parting word is just to say, most agents know that they should invest in real estate, but 90% of them don't. And the key really is to get educated and to start by learning. Okay, and there are so many objections I get every day, why agents can invest and don't have money, now's not the right time, all this stuff. Put all of that aside, right now, if you understand that you need to invest, start by getting educated, you don't need to, if you come to a two day event, if you listen to a podcast, you don't need to actually take a whole bunch of action, but you need to take the action of getting educated. Because even if you think you're going to be get ready to do something in six months, start the educational process to do it better now. And like you mentioned, I've got that Facebook group that people can visit at WWW dot agent investor.com. I do a live stream every Tuesday at 11 o'clock, all the contents free. I do have you know, additional resources like if people want more one on one mentorship, but I try to give away all the content that people would need without ever having to kind of meet me in person or shake my hand or get on the phone with me. But of course we have next level steps for people that do want to get more involved in active with me. But yeah, www dot agent investor.com.Love it, dude, keep doing what you're doing. And folks, hopefully this episode opens your eyes a little bit into it might be time to shift shift with the market. And sometimes when shifts happen you have to shift with them. That's all I can tell you in 20 years of doing this and experience I can just tell you ride the waves ride the waves ride the waves, and the real estate mark is always changing. So you just have to change with it. Whoever does always succeeds. So ones who don't, that I see go out of business or churches and other career or just so on and so on. So I appreciate you guys if you guys want it to once you leave us a review right here or visit us on our social profiles, follow us on YouTube, Instagram and Facebook, just look up real estate marketing.com and ask us some questions. And if you're looking to create any types of content, and you need to literally get your face out there, start converting more of these leads or just build a brand visit real estate marketing do.com We'll script and distribute all of your video content so that you stop looking so damn creepy and start being a whole lot more approachable online. So I appreciate you guys listening. We'll see you guys next week. Bye bye. Thank youTranscribed by https://otter.ai
Zen and the Art of Real Estate Investing
A lot of new real estate investors make the mistake of believing it's passive income. Doing real estate the right way means being involved--especially if you're new to investing. And you should treat it like any other entrepreneurial venture because it's a business like any other. While handling your real estate business alone is tempting, your strengths and weaknesses will become more prominent with time, like any business. Hiring or partnering with someone with different strengths than you could be the best business decision you'll ever make. In this episode of Zen and the Art of Real Estate, Jonathan welcomes two guests, Daniel Foch and Nick Hill, hosts of the successful podcast The Canadian Real Estate Investor. Daniel and Nick tell Jonathan how they each got started in real estate, why they decided to become business partners, and their words of wisdom for beginning investors. You don't want to miss this episode if you want to know more about Canadian real estate and investing. In this episode, you will hear: How Daniel Foch and Nick Hill got started in real estate and how they met What they both did to overcome analysis paralysis when they first began investing in real estate Why you should have self-awareness about the parts of real estate you're not good at and how having a partner can make you more successful What compelled Daniel and Nick to start their podcast, and how they designed the show to fit what their listeners want Where they invest in real estate, and what areas they're looking at investing in the future Why you need to remain laser-focused when you start in real estate How keeping real estate investing simple and setting realistic expectations can set you up for success Why real estate shouldn't be viewed as passive income The resources and books Daniel and Nick recommend for learning about real estate investing The one piece of advice they'd each give to a new real estate investor Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/zen/035 to download it. Supporting Resources: Website - www.streamlined.properties YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties/ Email - firstname.lastname@example.org The Candian Real Estate Investor website - https://thecanadianinvestorpodcast.com/ The Candian Real Estate Investor YouTube - https://www.youtube.com/@TCREIpodcast/featured Daniel Foch Instagram - https://instagram.com/danielfoch Nick Hill Instagram - https://instagram.com/mybuddynick Daniel Foch LinkedIn - https://www.linkedin.com/in/danielfoch/ Nick Hill LinkedIn - https://www.linkedin.com/in/nick-hill-337a8762/ Daniel Foch Twitter - https://twitter.com/daniel_foch Nick Hill Twitter - https://twitter.com/mybuddynick89 The Canadian Real Estate Investor podcast - https://podcasts.apple.com/us/podcast/the-canadian-real-estate-investor/id1634197127 Rich Dad, Poor Dad book The Fourth Turning book The Changing World Order book Awareness book Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
This tale starts with a problem Kehan Zhou found when trying to buy a hobby farm. Zillow didn't have good search options for land and LandWatch.com was even worse, so Kehan ventured off to combine computer vision technology and satellite imagery to create a new rural property search platform, Terrascope. But the investors wonder if this innovative technology is wasted on the wrong customer. Today's investors are Jillian Manus, Charles Hudson, Elizabeth Yin, Mac Conwell, and Neal Sáles-Griffin. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Industry Relations with Rob Hahn and Greg Robertson
Rob and Greg are out this week. So here's one of Industry Relation most popular episodes: Is there anything Rob and Greg can't banter about? Turns out, not really! In this special episode of Industry Relations, our two real estate gurus take a break from debating MLS, Zillow, and the housing market, and turn their attention to something far more important (or, at least more fun): the greatest movies of all time! And as one could presume, the debate gets quite heated. Listen to the Industry Relations Podcast across all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg: Rob's Website Greg's Website This podcast is produced by Two Brothers Creative 2022 Original Air Date: Nov 30, 2022
Constantly losing things? Unfortunately. Always thinking someone is either mad at or obsessed with us? Most likely. Thinking that money is no object at the airport? Guilty. In this episode, we're exposing all of our toxic traits and share some top offenders submitted by listeners. In summary, we're all toxic AF, but to be honest, we have no desire to change our toxic traits. It's fun to laugh at ourselves, so let's accept them and keep doing what we're doing, okay? Plus, Kristina shares some exciting family news and updates us on if she is planning on moving to the east coast. Raeann gives Kristina reasons why moving to NYC could have a positive impact on her career, shares an update about how she's thriving in the city, and we talk about our current obscure Tik Tok holes. “Another really bad toxic trade of mine is how often I lose things.” - Kristina “My top toxic trait is thinking everyone's in love with me.” - Raeann We also talk about: Kristina's exciting family update! Why Raeann's thriving in NYC How rude it is that our partners can't read our minds Zillow-ing our friend's homes Returns are the worst People whose phone is constantly dead or dying Always needing a treat when we leave the house Bad Bunny and Kendall Jenner How long it takes us to get ready Kristina: “This is someone's toxic trait in his mind as well: My phone is always about to die.” Raeann: “That is a toxic trait about people that really annoys me. How was your phone always dying? Do you not have a charger? This is 2023.” New podcast episodes of Confident Collective drop every Tuesday. Thank you to our sponsors: Boll and branch: Get 15% off your first set of sheets when you use promo code TCC at bollandbranch.com. GreenChef: Go to GreenChef.com/TCC60 and use the code TCC60 to get 60% off plus free shipping. Modern Fertility: Get $20 off your fertility test when you go to ModernFertility.com/TCC Athletic Greens: If you're looking for an easier way to take supplements, Athletic Greens is giving you a FREE 1-year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/cc. Resources: 66. Find Your Life's Direction with Astrogeography 60. How Human Design Helps Us Honor Our Differences with Erin Claire Jones Returnmates Follow us on Instagram: @confidentcollective Follow the Hosts/Founders: @kristinazias & @raeannlangas Learn more: https://www.theconfidentcollective.com/ Stay in the know with our newsletter!
People gotta learn how to sell their houses --- Support this podcast: https://anchor.fm/james-miller642/support
This week I chat with national speaker, author of six books, and CEO of Master your Mindset, Collin Henderson. Collin's innovative trainings on mindset, culture, and high performance have been utilized by some of the world's best organizations and institutions including Nike, Zillow, LA Dodgers, Lululemon, Amazon, FedEx, UCLA Basketball, and many more. Collin's new book titled, Quiet Your Mind: How to Turn Down the Noise and Turn Up the Confidence and Consistent Peak Performance is one of my favorite books I've read since starting this podcast and it was an honor to learn from him.Topics-Overcoming a speech impediment and turnings into a national speaker-Why quieting your mind is the new currency of success-How to use mental imagery to gain confidence -The HAW method-5 Most Powerful words high performers can live by-The power paradox of caring and not caring-Lessons learned from working with both male and female athletes on the mental gameIf you found value in this conversation, please be sure to leave a rating, review, and share it on your social medias. Your 5-star feedback helps the show grow tremendously and helps to bring on more phenomenal guests like Collin. Try a FREE sample of LMNT by using the link www.drinkLMNT.com/mindsetadvantage
Cleve Gaddis Real Estate Radio Show
On this week's episode of Go Gaddis Radio, we are discussing all the updates about Zillow and Open Door. Next we help you figure out how to choose the right storage unit for you or your family. Host of GoGaddis Radio, Cleve Gaddis, has been a fixture in metro Atlanta real estate since 2000. He has served Atlanta since 1987 by helping thousands of buyers and sellers make smart decisions. As a Co-Team Leader of Modern Traditions Realty Group, he is able to help clients and real estate agents alike. He has the heart of a teacher and is passionate about helping listeners learn the ups and downs and the ins and outs of smart home buying and selling all throughout metro Atlanta. If you have a question for Cleve, click here : https://gogaddisradio.com/ask-a-question If you are looking to buy or sell your home with Cleve, click here : https://www.moderntraditionsrealty.com/contact.html If you are looking to join a real estate team, click here : https://www.moderntraditionsrealty.com/career-opportunity
Flipping Houses & Real Estate with The Flip Man
Hack Zillow to Wholesale Real Estate Using Zompz - Flippinar #258
Spencer Rascoff is one of most prolific entrepreneurs of our generation. He is the co-founder and former CEO of Zillow and the co-founder of Hotwire which sold to Expedia in 2003 for $680M. He is currently the co-founder and Chairman of the board for Pacaso, a high end second home fractional home ownership start up, the executive chairman of dot.la, Co-Chair of Supernova and he serves ont he boad of Varo Bank, a digital fintech bank. He has also invested in several successful prop tech companies and start ups through his 75 & Sunny Ventures and Labs. He's been a proven leader in the prop tech industry and has taken multiple companies from Concept through IPO including Hotwire and Zillow. In this interview Spencer breaks down what it takes to survive as a start up, as well as walking us through all the critical steps a founder will need to navigate to launch and build a thriving, sustainable business. We disucss real issues like the burn rate - runway predicament which most start up ventures find themselves in at some point, and difficult human resource choices a leader needs to make as they scale. Spencer also gives us the exclusive under the hood look at Zillow and the infamous Zestimates. You can't learn this valuable insight at Harvard and Stanford Business School!! School is in session. If you have not subscribed to The Deal With Danny Brown please go to Apple Podcast here and subscribe and leave us a 5 star review and comment if you enjoy are content! You can listen to Spencer Rascoff's podcast “Office Hours" @spencerrascoff www.Spencerrascoff.com @dannybrownla www.dannybrownla.com
The Red Wagon Estate Planning & Elder Law Show
Dylan Madsen is one of a kind. As a hip hop artist, Dylan understands the value of authenticity and personality when connecting with an audience. This same energy and contagious positivity have helped him build a hugely successful real estate career. You do not want to miss Jeff's inspiring discussion with “Pennsylvania's Only Dealtor.” Your host, Jeffrey R. Bellomo, the founder of Bellomo & Associates, is a licensed and certified elder law attorney with a master's degree in taxation and a certificate in estate planning. He explains complex legal and financial topics in easy-to-understand language. Key Takeaways 02:25 – Meet Dylan Madsen Dylan and Jeff met when their daughters attended The Greater York Dance Academy Hip hop artist “Madsin” for 16 years Always wanted to be an entertainer, but struggled to breakthrough 06:03 – Why real estate? Felt held back in the corporate world due to his physical look (tattoos, long hair) Turned to real estate where his drive and personality could pay off Failed exam four times, but kept trying Has been with Coldwell Banker Realty for seven years Achieved top 1% in sales in less than three years 10:11 – Ongoing success In his sixth year in business, achieved #9 in North America for number of units sold Disruptors can be threatening to the status quo Committed to authenticity in the way he presented himself 13:57 – Be yourself Pennsylvania's Only Dealtor Rap lyrics and videos about real estate have gone viral Social media is a perfect way to promote his properties Find Dylan on Facebook, Zillow, Instagram, and SnapChat Services all of Pennsylvania Links and Resources Mentioned Dylan “Deals” Madsen on Facebook https://www.facebook.com/TheDealtor/ “What It Beez Like!” (The Dealtor Anthem) https://www.facebook.com/TheDealtor/videos/2406322289651104/ Bellomo & Associates workshops: https://bellomoassociates.com/workshops/ For more information, call us at (717) 845-5390. Connect with Bellomo & Associates on Social Media Twitter: https://twitter.com/bellomoassoc YouTube: https://www.youtube.com/user/BellomoAssociates Facebook: https://www.facebook.com/bellomoassociates Instagram: https://www.instagram.com/bellomoassociates/ LinkedIn: https://www.linkedin.com/in/bellomoandassociates Ways to work with Jeff Bellomo Contact Us: https://bellomoassociates.com/contact/ Practice areas: https://bellomoassociates.com/practice-areas/
Felice Neal was in the checkout line at Whole Foods when she dropped her sweet potato. A handsome customer behind her said, “I think this is yours.” Felice was smitten.Felice believes this meet-cute was fate — and it opened her up to new ways of looking for love in a city full of millions of strangers.Then, Jessica Strange shares her story about losing her husband, and selling the house they had lived in with their children. These days, she looks at photos of their old home on Zillow. Even though the rooms look different now, she finds solace in them. “I picture us in these spaces loving, living, fighting, making up, making out, raising our babies,” she wrote in her Tiny Love Story.
Zen and the Art of Real Estate Investing
It's not uncommon for someone to fear real estate investing, especially for people new to the concept. They might believe they don't have enough money to start or maybe aren't sure what types of properties they should invest in. Rather than push through their analysis paralysis, they never even begin. Having a coach in your corner can help you overcome indecision and build generational wealth with real estate. The right coach can teach you how to reframe your mindset into one that's ready to take action and move forward with your dreams. This episode of Zen and the Art of Real Estate Investing features Alyssa Holbrook. Alyssa is a certified life coach through the Life Coach School and a certified Advanced Deep Dive coach specializing in helping real estate investors build million-dollar real estate portfolios in just six months. She began investing in real estate at just 14 years old. Today, she is passionate about helping people change their mindsets around investing. Alyssa knows how real estate investing can change a family's wealth trajectory, and she shares some of the secrets to shifting your mindset around it. In this episode, you will hear: Why reading the book Rich Dad, Poor Dad led Alyssa Holbrook to buy her first property at 14 years old, and how her parents supported her What her first property was, how she used that property to purchase her next one, and why it instilled a love of real estate in her How she became a coach, why she views sales as helping people rather than hard sales, and the reason sales is all about selling yourself How Alyssa coaches her clients into a take-action mindset Her journey from real estate agent to coach and what gives her the most satisfaction at work What her investments look like today and the ones she enjoys the most Why you need a backup plan for every property Where Alyssa's clients come from, and why she's so excited for them to win When new investors need a coach and how you can develop the decisiveness you need to be a great real estate investor How she views real estate as art and what it means to her The one piece of advice Alyssa would give to new real estate investors right now Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/zen/034 to download it. Supporting Resources: Website - www.streamlined.properties YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties/ Email - email@example.com Alyssa's Links: YouTube: https://www.youtube.com/channel/UCCGZWk6I5bg7tNehiB1md-Q Facebook: https://www.facebook.com/alyssa.d.holbrook Twitter: https://twitter.com/RE_LifeCoach LinkedIn: linkedin.com/in/alyssa-holbrook-a190072a Instagram: instagram.com/alyssaholbrookcoach Book a Coaching Session - https://linktr.ee/re_lifecoach Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Meet Jonah Hanig, Founder and CEO of Rove — a premium portfolio of luxury Airbnbs designed for discerning travelers. Jonah grew up in the Chicago suburbs and always had a knack for tinkering with business ideas. After going to school in New York, Jonah decided to pursue his dream of becoming an entrepreneur and was fortunate enough to get accepted to Y Combinator — the most prestigious of start-up accelerators in the world. Fun fact — Airbnb is a YC company! Soon after being accepted to YC covid hit…and, well, Jonah's startup wasn't immune to the disruption that all of us felt in those early days. But it wasn't long before Jonah had another idea…and that idea was to offer a Ritz-Carlton-like experience within the context of a collection of highly-curated short-term rentals. Tune in to hear the story of: Where the idea for Rove came from How Rove is building the Ritz-Carlton of STRs Why Rove is also building a Zillow for STR investors How Rove has thought about differentiation in an increasingly-crowded marketplace This episode is brought to you by our friends at Guesty for Hosts... Will you send them a quick message thanking them for being a sponsor? You can email them here or DM them on social media here! While there are many property management softwares on the market, I always encourage our listeners to check out Guesty For Hosts. Guesty's channel manager centralizes reservations across Airbnb, Vrbo and Booking.com to stay on top of your listings without having to hop back and forth between channels. Guesty's automation tools enable you to connect with guests in a meaningful, creative, and instant fashion. Guesty's new and improved Website Builder allows you to create your own branded booking website in just minutes…allowing you to grow your brand and increase your direct bookings. And finally, Guesty is positioned well to grow with you. As your business grows, you can grow with Guesty For Pros, unlocking new features and offerings designed for larger portfolios. So here's the deal. If you're an. STR host without a PMS system or a host looking at exploring a new one, I've got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers $20 off an annual or monthly plan of Guesty For Hosts when they use the discount code “SPONSTAYNEOUS” when signing up for a free 14 day trial - no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Guesty For Hosts — they're the bestie of top-rated STR super hosts! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. You can subscribe, for free, at www.sponstayneous.com. Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
In this episode of the Headed Home Podcast, we're joined by Mike, the co-founder of GO Colorado Homes. Mike is a seasoned real estate agent with over ten years of experience in the industry. He's built a reputation for delivering high-level customer service and crafting custom-tailored strategies for every client. In this conversation, Mike shares his insights on building wealth through rentals and how to care for the community you invest in. He draws on his own experiences that led him to become a Realtor who prioritizes his clients' needs, wants, and goals. If you're a new agent looking for advice, Mike also offers some valuable tips on how to succeed in the competitive world of real estate. He shares his insights on building a successful career and achieving consistent repeat and referral business. Mike Olson is the co-founder of GO Colorado Realty, a small, boutique firm in Lakewood, CO that recently was acquired by Keller Williams Advantage Realty and now operates as GO Colorado Homes. Since earning his license in 2010, Mike has made good on his promise to facilitate a smooth and pleasant process for clients whether they are buying or selling a home. Over his ten years in real estate, he has established himself as Realtor who delivers a high-level of customer service and who listens to the needs, wants, and goals of every client in order to craft a custom-tailored strategy for their unique situation. This service-oriented approach has merited Mike multiple awards, a five-star client rating on Zillow & Google and consistent repeat and referral business. Like many people buying a home for the first time, Mike's experience was an unpleasant one. Unlike most people, however, he managed to find a silver lining. As he tells it: "I've always been interested in real estate as a career. But I didn't ultimately decide to become a Realtor until I had a bad experience as a first-time home buyer. After going through that, I thought to myself that there has to be a better way. That's when I knew that I wanted to help other people avoid what I had gone through." You can find him here: https://www.mikeolson.realtor/
Scott and Sadie's 20 Minute Morning Show
Fort Worth is making some progress with two affordable housing projects. Jimmy and EJ discuss both projects in the big story.Short Story 1: District 7 candidate makes Wokelandia gamehttps://www.star-telegram.com/news/politics-government/article272628203.html#storylink=cpyShort Story 2: The city is looking to change how council member proposals are approved for the agendahttps://podcasts.apple.com/us/podcast/13-decrease-in-violent-crime-%2411m-in-housing-for-homeless/id1579328171?i=1000602691785Short Story 3: City vows to listen and revamp comprehensive planhttps://fortworthreport.org/2023/02/28/fort-worth-vows-to-listen-as-it-revamps-comprehensive-plan-communities-of-color-are-skeptical/BIG STORY: Affordable HousingFort Worth offers $11 million to buy Southwestern Seminary dorms for homeless families: https://www.star-telegram.com/news/local/fort-worth/article272637518.htmlThe troubled hotel in Las Vegas Trail will be renovated for homeless familieshttps://www.star-telegram.com/news/local/fort-worth/article272711765.html#storylink=mainstage_card5* First-time buyers made up the smallest share of sales on record last year, at 26%, even as home values started to cool, according to the National Association of Realtors.** Before the pandemic, about a third of first-time homeowners relied on a gift or loan from families or friends for at least part of their down payment, said Zillow's Olsen. That increased to about 40% in 2021, she said. Meanwhile, the number of young adult buyers with an co-borrower over the age of 55 has spiked since 2021, according to Freddie Mac. https://www.bloomberg.com/news/articles/2023-03-02/will-home-prices-fall-first-time-buyers-face-a-costly-housing-market?leadSource=uverify%20wall*** Few Americans lived on the streets in the early post-war period because housing was cheaper. Back then, only one in four tenants spent more than 30% of their income on rent, compared with one in two today. The best evidence suggests that a 10% rise in housing costs in a pricey city prompts an 8% jump in homelessness.https://www.economist.com/leaders/2019/12/18/how-to-cut-homelessness-in-the-worlds-priciest-cities**** Everything you think you know about homelessness is wronghttps://noahpinion.substack.com/p/everything-you-think-you-know-aboutWinsJimmy: UTA architecture bridge student projectEJ: Community Frontline MuralLossesJimmy: Texas politicsEJ: Fort Worths misalignment on being a fiscally responsible city
It's hard to deny that we are in a recession, but how can you put your brand and business in a position to still succeed? Can you even succeed in a recession?Three Things You'll Learn in This EpisodeHow can your site convert clients?How to generate more referrals.What being authentic looks like in the marketing world.ResourceCheck Out LeadpopsReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to their episode of the real estate marketing, dude, podcast. Books we're chatting about.Today is a very important topic, I get this question quite a lot, but maybe not as much as our guest. And people always asked me like, kind of, what should I do with like, what do I do when I have a site? First they asked me is do I need a site? And I say, yes, absolutely. If you want to have any type of an online presence, you need something, because people will go visit your site before they ever call you because they want to see what you're all about. They want to see if they can relate to you and they're whatnot. But beyond just having a glorified online business card, which a lot of people do in this market, how do you actually have a site that converts? What do you do with it? How do you massage it? How do you work it out, like, if I want a six pack, I'm gonna do less situps. And I'm going to eat healthier, probably stop drinking beer and doing all the above? Well, if you want your site to, you know, start spitting you out business, you need to add to it as well, no differently. Like I have this podcast, you're listening to this podcast right now, because we're getting about 40 to 45,000 listens a month. Thank you to you guys. And a result of this content that goes on my website drives people back to our website. And some of you might schedule a demo with a marketing dude this week, because of this podcast. That's what content creation is. But I create content to consistently add value to our audience. And to keep people coming in this is marketing the same way that we teach you how to market your business on the show, and as a client and whatnot. So what we're gonna chat about today is that subject, what can you do? What can you do? What can you push? What what do you do with a website? Let's just sit there. You just look at it. Do you talk to it? How do you massage your website? Make it work for you? Right? So I couldn't think of a better guest. I want to introduce our guests today. My friend Mr. Jason Fraser with lead pops, Jason wants to say hello to everybody. Hey, what's up, everyone, I'm excited to be here. Thank you. Thank you, my friend for having me on. I appreciate it. watched everyone a little bit. We are your frickin marketing whiz. He's like the mark. He's like a genius at a lot of his marketing ways. And he might be too modest to tell you that. But once you tell him a little bit about your background, cuz you do a lot in the mortgage space and whatnot. But tell us a little quick. And then we'll get into thisshow. And I want to ask you a bunch of questions on how you're making websites work for people that create clients. Yep, absolutely. Yeah. So my name is Jason Fraser. I go but just by Fraser and I've been in the industry since oh nine. I was born into the housing industry. My family owned a mortgage company and also had a family members who were real estate agents as well. So the housing industry is in my blood, but I didn't get into it till oh nine. Prior to that I worked for Peter Thiel, who some of you may know as the founder of PayPal. So I come I was born and raised in the San Francisco Bay area. So I came from Silicon Valley, technology startups venture capital world, that's kind of where I lived and then decided to join the family business in oh nine. And I've been a part of that I've held several executive roles. Chief Marketing Officer, Chief Strategy Officer,CTO, I've run sales teams are in Consumer Direct Marketing, I've coached or I am a coach, and I have coached both on the real estate side and the mortgage side. And right now I am the EVP of growth for lead pumps.Cool, man, so he has a lot of experience. Right now you guys are doing a bigthing and in showing people on how to deal with their sites I want to start with with this and get your first opinion. We're start at the very basics. Do we need to have a website in our business? Do a mortgage brokers or lenders or real estate agents? If you're an independent contractor or small business, do you need a website? Yes, you absolutely do. And it's it's funny look. And hopefully, if you have a lot, I mean, it sounds like you got a good amount of listeners per month. And so I probably don't have to let people know this. But if you are one of the Yeah, buts like, oh, yeah, but I'm doing this and yeah, but I'm doing this and yeah, but yeah, you need a website, right? I mean, you're you're absolutely insane. If you don't feel that you need a website right now, I'm not saying you need our one of ours that we do, because honestly, we're not a website company. But but we provide that but because it's important, but you absolutely need a website. It's it the we're going we're not backtracking from an online world, right. You need to your online property and websites, how you do it. And, and so, you know, I know we're gonna talk about a lot of different things. But this is what I want every listener to write down right now because it's going to be the foundation of everything I talked about because look, there's alwaysis a reason to say, hey, but I could do this, I could do that. But here, just because you're getting business does not mean that you're losing business. So I'm going to say that again, just because you're getting business does not mean you're losing business, right? And so when you don't have an offer, when you don't have a website, you're absolutely missing out on opportunities. There's no debate in that at all. Look, if websites didn't matter, you wouldn't how many times you go to website in a given day? Right? Case Closed? Let's let's, let's stop playing around with that websites are important. But wait, I, I have a pageon my broker's website.Why isn't that suffice? Well, well, actually, there's two things for that. One is, you can have that. But what I will say and I said this, even during recruiting calls and whatnot to other loan officers, is that you're not the lenders brand. The lenders brand is you so you're the face of everyone you're talking to. If I'm talking to real estate professionals, you're the face of a kW and exp real what wherever your compass whoever brokerage and look, even though they may have a big bite, and people have heard that name before the consumers and dealing with them, their consumers dealing with you, right, and if you're a mortgage professional, guess what agents consumers, they're dealing with you and right and, and I can tell you 100% And the mortgage space, there's only one main mortgage brand, and that's rocket. But when people referring people, they don't say hey, I'm referring movement mortgage, I'm referring loan depot, they're not referring the company that referring you. And and here's the plain truth, even if you love the company, chances are you're not going to work there forever. So you never want to tie everything to your brokerage or your your lender, yes, have that directory page, use it and get an actual we have a solution to help lenders because lenders are definitely not leveraging those those pages. But you need to have your own property where you could tell your own story that can be moved with you otherwise, because guess what, what happens if forget, let's say you don't leave them What if they go out of business and look in this market, we're seeing a lot of people kind of go belly up. And then what happens then if all you've been using is something that you don't control. And if you don't control the way people can get to you, then you don't have a business?Absolutely, you're the brand. No one's hiring the bank. That's why the worst thing you could do as an independent contractor is make your broker more money or more brand. The best thing you could do as an independent contractor is make your broker more money or more brand. You can't really go wrong either way. Exactly. But you are the brand, guys. So thank you for reinforcing that message. Alright, so yes, spokespeople are gonna go to your site to check you out first, especially if you don't know them, you know, maybe not so much in the relationship game. Oh, I trust my god, trust by God, great. But let's be honest, even the people that trust you still go to your website? You just don't know it yet. Because they're just sort of like, dude, do I really trust Mike? I mean, last time I saw him, he was pretty drunk. Am I gonna trust him with his house? Like, sometimes you need that little more professional? Not that I got wrong. But you know what I mean? Yeah. But people know you personally don't always know you don't always see you in the same light professionally. And it's more of an authority type thing. So walk me through it, though. Where do most of us go wrong? Because it we both agree on this guy's you need to say, yep, stop playing the game. If you don't have a site, you don't have a brand. If you don't have a brand, you don't have a business, and you're just another salesperson chasing the challenge, just a matter of time till shift takes you out. And that's what's happening right now across the industry. So let's go through and talk about how many people that have a brand during the shift.Are weathering the storm a little bit better? I mean, have you ever noticed like everyone who has a site has a lot of content on it? You see, I'm pretty active consistently on social media, their marketing consistently? Like, sure business might be down a little bit, but they're not starving. Is that a coincidence? Is that what is that? No, I mean, absolutely not. And look, there's what I always say, because as a coach, in fact, I just had this as a call a few days ago, is that it's never just one thing. It's a combination of things that you do from a marketing perspective, right? So let me put it this way. If you signed up with lead pops today and got our website and funnels, that would do absolutely nothing for you. Right, I'm gonna say that again. It will do absolutely nothing for you, right? You got to drive traffic to it, you got to use it, you got to put it in your marketing strategy, you got to have a plan for it. You got to do all these different things. And so what I would say for those that are weathering the storm and they say well, I know this guy knew that his website doesn't look nice or whatever and we'll get into that of what matters on the website and what doesn't but the but the point is is that the people that I see it hands down the people that I see that have weathered the storm that are doing deals in markets where someone else some someone's telling me oh, there's no deals that have there's no purchase business. Oh, really? Oh, then how come you know how come Doug's got 12 loans in his pipeline, right like and six of those are under contract and in a market that you told me is doesn't have any inventory and not deals because of marketing, right? And that takes all fourMost people think of marketing they're think, Oh, I gotta be on social media marketing is flyers. Marketing is Billboards, radio marketing is talking to freaking people at the supermarket is doing anything and everything to have conversations with people. That's what increased conversations equals opportunities. Right. So like, that's what people need to understand is the people that are actually doing okay right now is because it's, it's a consistent long term effect, right? Like they're trading on stuff that they did 90 days ago, 120 days ago, two months ago, two years ago, right? Those are the people that are okay, right now I have, I have a friend that just got his loan officer license like six months ago, and here and then we're in a pretty damn competitive market. And he's doing deals that I know other people have been in this business for two years that are are dying. And it's like, what's the difference? Oh, maybe because he's on social media everyday doing videos, how he's talking, he's going out there, he's doing anything and everything to create to create a sphere of influence, right. So that's what people are doing. And yes, driving traffic back to his website, so that you could capture that information.The only recession proof or shift proof business model is your personal brand, you guys, you can't like not feed the beast, because when you don't, and you rely on lead sources or other things you don't control, like a lot of the people. And I don't know how you might see this more in the mortgage space. But I know a lot of people who are relying on Zillow leads or realtor.com leads once that market shifts and the consumer mentality shifts, well, you can no longer rely on that source of just independent business, because it just you know, the numbers just don't work anymore. So you can never rely on stuff you can't control. And it's only a matter. It's a house of cards waiting for when you do that. And I like how you said that it's a cumulative cumulative that I say that correctly approach to marketing, it's direct mail, it's flyers, it's the picture you have, it's the consistent of videos you're doing. And it's a it's an overall communication strategy. Marketing is not advertising, is it? No, advertising is a form of marketing. But can you explain the difference so that people see that? Because you can't you do a little bit of both, right. ButI think people often confuse that. Yeah, cuz so I mean, to put it simply, right, it's because in look, we could get into the full stack of marketing, but advertising is AP, is that, right? Like, it's putting your replays on a billboard, it's doing something at a supermarket, it's, it's running ads, right? That is advert to putting something in a magazine or a paper or whatever that is advertising. That's a part of marketing. But like I said, marketing is you having conversations marketing is, is an extension of sales. In fact, I always like break down those barriers, sales is marketing, marketing and sales, right? Anytime you're having a conversation, guess what you're selling yourself, you're selling your services, you're selling your products, that is marketing, right? Like it's putting any type of positive and positive spin or diagnosing of like a challenge and solution to someone so that you can bring them in and help them right. So that's the difference. Really, when it comes down to marketing and advertising. They're not one in the same. Advertising is a piece of marketing. But marketing is not a piece of advertising, right? And it's one of those things, it's just one comes before the other and if you're just doing advertising and nothing else, you're gonna have a hard time. It's very tough. Very tough, because you're just, it's hard. It's almost impossible nowadays. Alright, so what am I what should I be doing now? You know, like, what, what should I be doing right now? I'm all I create content. Okay, so get really loud gets super loud. What do you tell all your peeps? Yeah, I mean, for, you know, kind of going back to one of the original questions as far as like, you know, what you should be doing is, is, is when it's your website, and what, when what you think is important or what not? It like, it's not like, Guess what, consumers don't care, right? They don't care about your as much as people like, look, Simon Sinek has done a great job at like, doing the why and having those talks and everyone feels good and wants to hug each other afterward. But guess what? The consumer cares about three things write themselves in the morning noon, and after supper, right? I think Dell Carnegie said that. That's the consumer doesn't care about your why that they don't buy why you do things, right. They don't know you yet. So they don't give a crap about you and why you do things until they know you and like you, then they will learn about you and your why and all that other stuff. But instead, people make all these websites to make it all pretty and nice and do all these things when the consumer doesn't care about that. And look, I have the data because we have 2500 plus customers of websites that I look at the heat maps to see where people are paying their pay attention to and all they care about is above the fold, meaning your hero section which is like your image, video, whatever, you got to have a strong headline, sub headline, a call to action and tell them where they need to go. That's what lead pops. We don't focus on making very pretty websites even though we do we focus on conversion, because that's all that matters. Do you want a nice looking website? Or do you want a nice looking website that converts? Right, I think and if you said if you don't then get out of the business because you're going to you're going to starve right unless you have someone else to speak and a lot of money for you andAnd so when it comes to that guy's like people actually on the mortgage side, you know, for your all your mortgage listenersget choked up about this. But when the is that you send people to your Apply Online link, we call that apply or die. It's, it's the worst thing you could do you put someone that doesn't know you, like you, or even trust you into an instant buying decision of something that's going to be their biggest financial transaction in their life.So like, give me your it's like, an ask for like, the social security number and like, like, yeah,why not? Right? Yeah, let's just let's just do that. Like, look, guys, like, that's, that's not how we do it, you know, we evolve, things change. And so. So that's, that's the what you guys got to figure out. And that's what we focus on. We focus on conversion, we focus on you know, soft, yes. Ladders and stuff to get people saying yes, yes, yes. And then you hit him. And then eventually you it's just it's funnel marketing, very simplistic. And then, you know, to your, you know, to your question about content. Look, right now, I'll tell you right now, who's going to win in this market, the people with the largest databases with the highest amount of trust, right you want if you want to create a never ending, and look this, this is future proof, right? It doesn't matter and a down market, up market, middle market, it doesn't matter where you are, Phil, if you want to have a never ending pipeline, you need to talk to people and put people in your database. And here's one fundamental rule of marketing that everyone needs to understand. And look, you could anyone could argue with me, debate me challenge me on it, but I will throw right back at him the proof that I'm right, and that is whoever spends the most amount to acquire customer wins. Right?And if you see that with like, like, look at look at how many, you mentioned Zillow earlier, right? There's a reason why an agency you actually helped this happen and mortgage providers mortgage lenders to, but that no one gets more real estate traffic than Zillow. Right? And there's a reason for that, right? Because they spent the money they did what they did they did the you know, the the frog and kind of a slow boil pot. Right, you know, it didn't know that it was getting boiled, but it did. And then on the mortgage side, same with like rocket right. Even though they've been they've been knocked down, you know, by UW M. That it's, it's they spent money on marketing, right? Zillow spent a lot of money on marketing, rockets, biggest expense is marketing. But there's a reason for that. So you got to understand that you got to put yourself out there, you got to be marketing every single day because you got to be filling that database, and then understand this very fundamental rule when it comes to lead generation. Everybody's a lead, but not everyone's a prospect. Right? And you got to you got to differentiate to everyone, like just talk to someone, they raise their hand and automatically they're a prospect before you qualify and renew anything to do it. Right. This is sells one on one. Right? So you just got to understand that you're having conversations with everyone, because you want everyone you can in your database. Because the more conversations you have, the more deals you're going to do. Yep, books 10 to 15% of the people on your Facebook feed. Following you connect with on Instagram you run across in the grocery store you see at your kids soccer games, and baseball games, they're moving this year. Most of them don't know it yet. But all 100% of them have referral for you. In a referral dominated business, like don't overthink this stuff. But if you're not thought of firstyou that gets passed up, that's just an opportunity. So like 80% of people I don't do you know, the number for the mortgage space. I know in the real estate agents 80% of people over it's like 80, for some like that hire the first person they meet with, you know, what that is in the lending space is similar? It? I don't know, I don't know what it is in the mortgage space. I've never really i But to me, I kind of take that as like, because I look at look at it this way. A consumer is a consumer regardless of product, right? So I would imagine those percentages are roughly going to be the same because I will say this and you may you'll probably notice on the real estate side, at large and and in the mortgage space, the retention of that once you do a deal with the consumer, the retention is about 23% or 22% of that customer and I think in the real estate, it's in the teens last time I saw that you do a good job doesn't mean that they're coming back, right? Yeah, well, that's because people stopped talking to him in the real estate space, like 80% of people forgot their agents name like the agents name, they don't even know the first name anymore after six months, because we don't stay in touch with them. And if you're having a problem with that, guys, I'm going to take a shameless plug real quick you need to get to referral sweet.com All right referral suite.com Because all we do is farm your database and make it really simple. I just need one to two hours a month from you and that's about it. And people stop forgetting you exist but back to the show.Yes, that's it's crazy that we don't stay in front of them but we don't look at past business as future transactions because we're too short sighted. You don't spike the football on loan number one you spike the football and referral number four from the person you sold loan when were one four years ago. That's when you spike the football in these types of relationship based businesses guys, don't be so short sighted.it.Alright, so what do you do now? Give me some advice. What are we going to do with the market? How do I get loud? What do I how do I get more and more conversations? What kind of activities specifically should I be doing?Yeah, I mean, that's a good question. And to me, I think it's like I mentioned the beginning, it's a combination of things that you need to have a an omni channel, attack writer strategy, and that's social media. And that doesn't mean you have to be on everything doesn't mean you have to be on Instagram, Facebook, Twitter, whatever, every channel is different. For first and foremost, it's understand where your audience is, right? That's, that's first and look, I could even go even back more and say, hey, you need to have a CRM and all that other stuff. But look, that the fact that it's 2023, and we're still having the conversation and trying to convince, I'm still trying to convince people on social media, which is stupid, but I've also got to the point, I don't know if it's my age, or just because I've been in this industry long enough. But like, I stopped trying to convince, as soon as I get into any type of conversation, I'm like, is this not for me?Okay, good, fantastic. There's no nothing for me to talk about, because we're already going to lose. And so either you're gonna lose today, you're gonna lose down the road, but you will lose, right? And, and soyou need to be you need to be putting yourself out there right in and look, I could get into the stupid stuff of like, hey, you need to be telling stories. And, and obviously, you know, we're on this podcast to be doing video, right? The fact that we're still having conversations about the importance of video is freaking ridiculous to me, too. But that's what you need to be doing and understanding where one understand your audience. Who are you trying to reach? Where are they at? And then what problem you're solving for them and under and going deep. And I have this issue with loan officers all the time, is that there's reasons people are buying and selling, right? It's not simply because they want to move, there's a reason why they want to move. Understand that because the more the more specific right and personalise your messaging is, is going to be 10x to 20x more effective than what your competition is doing. Right. In fact, I'd say it's even more and it's because our competition looks for the least path of resistance, they look for the easy way out, they look for shortcuts, they look for hacks, they want to do anything but work when it comes to marketing and putting stuff out there, right? Or they'll buy leads because they think that's deals on a platter. It isn't right and so and I've done this both on the real estate side and the mortgage side, andso you should be putting content out there you absolutely should be using hyperlocal marketing strategies and your business because people care about where they live. You should also be using email marketing, right? Like that kind of went out of style was starting to go out of style not too long ago, but now it's it's made a pretty big comeback. And I'll tell you this email is your only one to one connection that you're going to have because guess what you do not you This is why you don't build a mansion on rented land, right? Like you don't control Facebook, you don't control Instagram, every time I hear someone complain about the Facebook algorithm or the you know, the Instagram algorithms like what do you think they were going to do? Do you think they were just going to be free and fun and fair for their entire life, they're a business they need to make money so just get over it so that but but if you have an online property, you have that one to one connection via email, that's how you stay in front of it. That's how you control you track your traffic because if you don't do that, then you could get slapped by Google with an algorithms change and if you're running ads, those I remember running like Zillow long form in the beginning when I was doing Consumer Direct, right oh, it was really nice getting those 12 to $14 leads but guess what, when two years went by and those were 60 the ad right and then you're looking at a three to 4% conversion rate maybe a six to nine month nurture right like that's real money we're talking about except but guess what, you just completely went into their basket you are completely dependent on them so you had no you know, no choice but the pay to play none of these companies are evil right we make them evil because of what of the of their practices but what we gave them the power to do it so what are we complaining complaining about beat them right compete don't just stop doing it. I I have people I hate and it's crazy to me like I get it on the real estate side. Not really but I do.On the mortgage side. If you are paying any type of money to Zillow, you are insane, you are insane and your main bread and membrane will shout out to Cypress Hill. They're for dinosaurs like me, but Cypress Hill, but But it's insane because on a lender, they're they they are a lender. Zillow is a mortgage lender. And then when everyone comes back, man, it's like well, this and that. And I'm like me ask you this. You're at loan depot, right? Yeah. Malone depot, would you pay movement? Would you pay movement mortgage for leads? Oh, absolutely not. What's the difference? Extra zero. And so that that's what I'm saying, Guys, you got to control your traffic. You got to control your sources of income. You got to control where the consumer is going to find you. Because that's the only way you're going to stay relevant long term and not be dependent on someone else for your success. Because that's never a winning formula.He hit it on the head.So many people aren't using email, we're video emailing consistently, every month, we're going to 40% open rate. And the videos have nothing to do with real estate or lending or anything. They're like talking about a restaurant, their community, their local. And it's just reminders, you don't need to, like when we're just there's different types of databases andthe warm database are like all the list of people who all have the potential to refer or do business with you. And staying in touch with that audience. And those people the 200 to 300 400 people you invite to your wedding or funeral with an unlimited budget on both are the ones that you just nurture and you're not nurturing, like, just staying in touch with people, if you don't own your own data, you're in the data collection business, just like I am, like, I listened to my stats, I want to build my email list because the larger my list or my database grows, the more opportunity I have to sell more people our services. So we don't in the industry don't nurture any of the relationships we have. And then they get pissed when you log on the Facebook Like fuck, they just bought a house and they forgot I was in the business. Dude, you gotta like farm these people, you farm them with content, it's very simple. And you have to nurture and keep in touch with people because it's a giant popularity contest. Nobody wants to go interview a bunch of lenders or realtors, like, that's like the last thing I want to do. Can you imagine like, going on a speed dating round with a bunch of mortgage brokers like I'd rather watch fucking paint dry. And same thing with realtors, they just want to know they could trust the first person they meet with will start becoming the first person they meet with you do that by getting really loud, you're adding value to other people's lives connecting with people. You don't have to pitch them or sell your freakin interest rates or, or go see a house and every conversation you have. But you do need to remind them what you do for a living. And that's very simple to do.Well, that dude, very well said, Any closing thoughtsyou have here for people? Yeah, and you know, I'll put my coaching hat on here for a second is Look, I told you what to write down in the beginning, which was you know, just because you're making you're doing business doesn't mean you're losing business. And I'll tell you this is you gotta write, it's kind of like a Venn diagram, you gotta write two circles. One is what you want to hear and what you need to hear, right? And be very honest with yourself and what you want to be told and what you need to be told, right, and then the intersection of those two, that's where the gold is, right? Because that's something that you're going to lean into and do. And if you don't find that, then you got an issue, and you got it. And you gotta kind of audit yourself on what you're doing. But you know, to a lot of the stuff that we talked about, about, you know, being you know, one is the nurture processes, you should be spending as much money, if not more on your retention, and your post close as you do trying to acquire that customer, right, you spend more money on the people you do know, as opposed to the people you don't know. And we don't do that at all. Because it's not sexy. It's not instant gratification. It's not instant ROI. So we you know, we forget about it, we leave it to some you know, crappy CRM post drip about winterizing your pipes, pumpkin pie recipes, you know, fall back, spring forward, all that other nonsense that turn back the clock and turn back to you know, we're, that's not going to keep you top of mind. Right. And that's why that community piece is so relevant is because as as a sales professional, especially in a community, is that is that you all you care about is attention and awareness of who you are. That's all you should care about. Right? It doesn't have to be about your house, or being a mortgage professional or any of that other stuff. Right? Yes, tell them what you do make sure that that's part of your content strategy. But if someone just does did it, if you just sold someone's house, right, they don't care about the rest of the houses you're selling or any of that other stuff, right? You got a segment that database and talk to him about stuff that they're going to care about, right? Because one of the things that we have going for us more than any other sales profession, is that we that we help people achieve dreams create stickiness, create generational wealth, right fame, you know, really create happy situations that go to the emotion and heart. So there's automatic stickiness there. So the only reason that we screw that up is because we screw that up. Right? So that you know, so that's what's super important to all you guys know, you know, for all you guys to know. And then this is the last thing that I'll leave you with, is that you got to understand that your marketing starts before that consumer consumer even knows who you are, right? That is when your marketing starts. Because you never know when they're saying and before you could tell me that you sold something over list and over the last two years. Congrats, I'm sure that was very hard. But like, you know, doing stuff over list, you know, sell stuff in 10 days, bah, bah, bah, bah, bah, before they're to close the credit clinicals before you can tell me any of that. I have to know who you are. If I don't know who you are, then you're not relevant. Right? And don't let the last two are 2020 and 2021. Don't let that unicorn yours fool you into thinking you have something that you don't and look Don't Don't get me wrong. I say all of this out of passion and love for this industry. I mentioned my story in the beginning. I'm here for life. And so I want all of the true professionals to win.But here's the thing gotta understand is don't let those things for you. Right? You got to understand that the markets are going. And we could be in a market like this. If you look at historical data, and look, everyone wants to be rosy. Everyone wants the interest rates to be what they are, and inventory and all that stuff. If you look at swings, this could be a five to 10 year swing of being this being the normalized market. So guess what? Guess what? Get dressed, put, roll up your sleeves, put in the work and do what needs to be done. But marketing is going to be the most important thing that you do for your business from now on going forward. Why don't you tell them where they can find you guys? They want to learn more. Yeah, if you guys want to, you guys could always look I'm all over social media. So you know Frazier real I'm the real cmo on all social media channels. And then you can also check us out at lead pops.com. Appreciate it folks. If you're going to struggle with what to create Why don't you join the next content creator challenge you can visit www dot real estate content creator challenge will give you 30 days of content was from video email to memes to creating short form real to long form videos, you're actually going to take action do them, learn how to do them. It's not as hard as you think it is. But that's why we do these challenges. And it's only $49 to go ahead and visit WWW dot real estate content creator challenge.com and join this month's challenge which starts on March 14. Dude, appreciate you coming on to the show. We had a great time. Folks. Listen, this is like feel like we speak the same language man keep it up and folks just take action. Get Loud, start creating a whole lot of content. It's how you start marketing its content marketing, make sure everyone when they think of real estate or lending thinks of your name. When that term comes up, and as long as that happens, you will always attract business despite market conditions. So you guys next week, thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai
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August 27, 2009 - When a former Olympian is found slain in his backyard after his wife reports a prowler, the question isn't who killed him but why? Join our hosts as they take a deep dive into this case that could have some listeners wondering whether they side with the killer. Zillow home listing Click here for photos from the episode Learn more about this case by watching Dateline - Season 24, Episode 35
the no BS short-term rental podcast
This week we chat up and deliver a great interview with Dustin Abney CEO of Portoro! Dustin's resume is littered with companies like dotloop, Zillow, D. Alexander, and Avantstay before launching his 2nd startup Portoro. We talk about what gave him the "Airbnb" bug, how to differentiate oneself, the days of sleeping on couches, and the lessons learned working at early startups through acquisitions and exiting. Portoro started with the idea of getting behind BRAND and bringing hotel-quality luxury and amenities to all aspects of property management. Portoro has put together a super team of industry experts and backed it with well-thought-out technology to deliver high-end experiences for both guests and homeowners across every touchpoint. A great episode you don't want to miss! Learn more about your ad choices. Visit megaphone.fm/adchoices
Matt Mora is originally from Southern California. When he decided to go to a college to pursue a D1 college basketball dream, he discovered the Central Coast. After getting a degree, the next few jobs would eventually lead him to his career in realestate.Follow Matt on instagram and Facebook https://instagram.com/screalestateadvocate?igshid=YmMyMTA2M2Y=https://www.facebook.com/screalestateadvocate?mibextid=LQQJ4dYou can also find Matt on Zillow https://www.zillow.com/profile/mattmorascrealtorFor more information on Paid The Cost Podcast https://www.paidthecostpodcast.com/Follow us on instagramhttps://instagram.com/paidthecostpodcast?igshid=YmMyMTA2M2Y=This episode is sponsored byhttps://www.naturalmotioncreations.com/Follow Natural Motion Creations on instagram https://instagram.com/naturalmotioncreations?igshid=YmMyMTA2M2Y=
Zen and the Art of Real Estate Investing
Data is key when it comes to making informed decisions in the real estate investing world. Whether you love spreadsheets or not, data allows you to develop some level of trust with the person doing the data analysis. While some people take comfort in having mentors, others only trust the numbers. And for a lot of people, especially beginners, data allows them to get over the early hump. But is it enough to solely rely on it? Today, Dave Meyer talks about how to use data and analytics to get bigger pockets. Dave is the VP of Growth & Analytics at BiggerPockets. By having a firm understanding of what your options are and what's happening through the data you have, you can continue to build a strong portfolio over time. But going out there and seeing the day-to-day operations of the business shouldn't be discounted. In this episode, you will hear: The flexibility of real estate investing The value of having a data portal for investors Adding a contextual nature to real estate investing Real estate trends for 2023 Syndication tips for beginners Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/zen/033 to download it. Supporting Resources: Dave Meyer Website - www.biggerpockets.com Instagram - https://www.instagram.com/thedatadeli/ LinkedIn - https://www.linkedin.com/in/dave-meyer-5660846/ On the Market podcast - https://podcasts.apple.com/us/podcast/on-the-market/id1615086704 Zen and the Art of Real Estate Investing Resources Website - www.streamlined.properties YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties/ Email - firstname.lastname@example.org Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
This week Dave Holmes (legend) comes by for a special episode unpacking midwest trauma, VJ'ing on MTV, and Cher. We also discuss:-the drama of Catholic Mass-Coming Out in Missouri™️ -interviewing Britneyplus we ask, "is Zillow the problem?"*******************************************************Buy your Character Actress sweatshirt, onesie, and more at gayasspodcast.com!Follow Dave on Instagram (@daveholmes), Twitter (@daveholmes), and listen to Homophilia Podcast (Eric's ep was released Nov. 25th
The cuts are a rare move for the world's most valuable company. Pfizer is reportedly in talks to buy a cancer-focused biotech company. And a J.P. Morgan analyst is bullish on Zillow despite housing market weakness. Host: Jackson Cantrell. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nancy discusses how trends get started and why she recommends not following them. She elaborates on how Zillow researched the trends, describes them and disagrees with them. If you are a Pinterest or TikTok follower, you don't want to miss this podcast. Zillow says these are trends: Outdoor spaces Privacy spaces Mirrored walls Kitchen Islands Repurposing What 2 designers are suggesting for bathroom flooring. This podcast sponsored by Monogram Appliances Studio 41 email comments & questions to Nancy@NancyHugo.com --- Support this podcast: https://anchor.fm/homedesignchat-with-nancy/support
Anna fell into the black hole of searching for what homes are worth on Zillow as she gets ready to list her own home. After looking up the entire show's childhood home values, one left everyone in the studio stunned. Catch up with the podcast.
=== Sign up for the Ron & Don Newsletter to get more information at www.ronanddonradio.com ==== To schedule a Ron & Don Sit Down to talk about your Real Estate journey, go to www.ronanddonsitdown.com ==== Thanks to everyone that has become an Individual Sponsor of the Ron & Don Show. If you'd like to learn more about how that works: Just click the link and enter your amount at https://glow.fm/ronanddonradio/ RonandDonRadio.com Episodes are free and drop on Monday's , Wednesday's & Thursday's. From Seattle's own radio personalities, Ron Upshaw and Don O'Neill. Connect with us on Facebook Ron's Facebook Page Don's Facebook Page ====== --- Support this podcast: https://anchor.fm/ronanddonradio/support
Zen and the Art of Real Estate Investing
Property management sometimes has a bad rap in some areas of the country primarily because of poor customer service. Whether they don't reply to your emails or answer your calls, that can be frustrating for any client. Whether you're new to property management or still considering it, remember that the happier your tenants are, the fewer calls you get. And sometimes, too, it can be quite difficult to fully understand a property owner's predicament when you haven't put yourself in their shoes. That's why investing in your own property goes a long way – not just in building your wealth, but property management-wise, too. In today's conversation, Jonathan speaks with Elenis Camargo of Thirdstone Properties, which she co-founded with her husband, Isaac. Now with 12 units of their own and 329 doors under management, learn how they're able to successfully run a property management business that also funds their real estate investments. In this episode, you will hear: How they got into real estate investing and their first three single-family assets The pros and cons of buying a property with tenants in place Prioritizing customer service in any business Developing systems for successful property management Learning from other people's experiences Long-distance real estate investing Investing in your own home as a property manager Subscribe and Review Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Elenis Camargo Website - https://www.thirdstoneproperties.com YouTube - https://www.youtube.com/channel/UCDpctk1aMIj1ODO4p6ju_UQ Facebook - https://www.facebook.com/thirdstoneproperties Instagram - https://www.instagram.com/investoremc/ LinkedIn - https://www.linkedin.com/in/eleniscamargo/ Other Resources Long-Distance Real Estate Investing by David Greene https://www.amazon.com/Long-Distance-Real-Estate-Investing-State/dp/0997584750 BiggerPockets https://www.biggerpockets.com/ Zen and the Art of Real Estate Investing Resources Website - www.streamlined.properties YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties/ Email - email@example.com Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
What do brands like Zillow, BarkBox, WHOOP, Wegman's, and Frontier Airlines have in common? They all stand out in the world of in-email and in-app growth marketing tactics. But are they standing out for the right reasons? Find out which growth tactics resonate with consumers and which tactics leave your audience feeling a little… icky. Here, Billy and Billie swipe left or right — and sometimes both — on the stand-out messages landing in their inboxes.Hot topics discussed:Unique ways that zero-party consumer data informs personalization, upsells, preferred channels, and frequencyWhy transactional messages (i.e., purchase confirmations and account provisioning) *must* be engineered by a marketing department rather than IT (hint: transactional messages have an 80-90% open rate)What small brands have to teach big brands in email marketing voice, intensity, and overall positioningKeep the growth going:Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn
You got a deal!!! Now it is time to get it sold!However, selling your property in today's real estate market can be challenging, especially with investors demanding larger profit margins due to recent changes. In this episode, Brent Daniels will share three simple steps to help you locate cash buyers for your wholesale deals with no money down.By following these strategies, you can build a strong cash buyer database and maximize your profits on every sale. If you're interested to learn more…Make sure to check out the TTP training program.----------Show notes:(0:47) Beginning of the episode(0:53) To maximize your profits, you must maintain an up-to-date and engaged cash buyer database.(1:16) How exactly do wholesaling deals function?(2:03) Initiate conversations with your cash buyer to determine their specific criteria.(5:05) Push yourself to connect with every business in the vicinity.(6:41) Expand your network and locate genuine buyers within your region.(7:07) Browse through the current listings on Zillow.(8:16) Exude confidence and aim for meaningful interactions with your cash buyers!----------Resources:ZillowsellmyhousefastReal Estate Investor AssociationTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
Are we going to see monopolies in real estate flourish or fail in the coming years? Well, today, you get to be the judge! Wall Street could own up to 40% of the rental market by 2030 but investors are currently buying only half of the properties they were a year ago. Co-Star looks to take on Zillow's monopoly of the residential online space… but are they backing out of a deal that could help them drop the gavel on the portal giant's lead generation business? All of that PLUS… more buyers are blaming their agents and hauling them to court, inflation remains stubborn, and Redfin and Zillow once again report MAJOR losses. Join us as we take the stand on This Week in Real Estate!
Markets are feeling the pain of a Fed that just can't make up its mind. Earnings from retail - not so good. Global warming is the reason for this all! PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm Up - A quick apology to Hobby Lobby - Inflation ticking up - CPI and PPI not what the market wanted - Change up, this Zip Code - now most expensive in country - Arctic melt is coming - Doomsday Glacier - WHAT? Water BillFlation - Announcing the Winner of the CTP ! Market Update - Bullard and Mester - Not liking the markets euphoria (50bps talk coming back) -- Ever since they opened their mouth - market been in a tailspin - Bird Flu - expanding - watch out chicken and egg prices - Tesla flying high - stock back in vogue - All-time high's for this country's main stock market - Earnings finishing off - mixed bag, but points to concerning quarters to come Bad Bullard (H/T Bespoke) Bullard Speaks Continuing on.... - Worst day of the year today... - S&P 500 Down 2%, DJIA off by 700pts (2%, NASDAQ down 2.5% - 10-year climbing toward 4% again| - Blame placed on unusual strength of the economy - turning better last several weeks. Water Bill - $1,578 this month at the house - that is inflation! - Full Story - No Leaks Hot Real Estate - Miami's Star Island is now the nation's most expensive neighborhood while the number of New York City areas where buying a home would set you back at least $1 million is on the decline, according to a new survey. - The average price of a single family home on Star Island, the man-made enclave off the coast of Miami Beach that is home to celebrities including Shaquille O'Neal, Gloria Estefan, and Rosie O'Donnell, was valued at an eye-popping $40.2 million as of December, according to Zillow. - 71% increase over 3 years - Star Island is now four times as expensive as Beverly Hills Gateway in Beverly Hills - NY real estate not lagging behind by much --- January average rent for Manhattan apartment - ALL TIME HIGH Bird Flu - Could bolster inflation (food) again - Outbreaks of the virus have continued in North and South America, Europe, Asia and Africa - Farmers thinking about vaccines - once unheard of - A company farm in Weld County, Colorado, was infected twice within about six months, killing more than 3 million chickens, Rust said. He thinks wind blew the virus in from nearby fields where geese defecated. Twitter - The Taco Bell of social media - introducing a new product update almost daily - Twitter said on Friday it will allow only paid subscribers to use text messages as a two-factor authentication (2FA) method to secure their accounts. - The company believes phone-number-based 2FA is being abused by "bad actors," - Twitter owner Elon Musk tweeted "Yup" in reply to a user tweet that the company was changing policy "because Telcos Used Bot Accounts to Pump 2FA SMS," and that the company was losing $60 million a year "on scam SMS." Glacier melting - Antarctica's vast Thwaites Glacier - nicknamed the Doomsday Glacier - say warm water is seeping into its weak spots, worsening melting caused by rising temperatures - Thwaites, which is roughly the size of Florida, represents more than half a meter (1.6 feet) of global sea level rise potential, and could destabilize neighboring glaciers that have the potential to cause a further three-meter (9.8-foot) rise. - Is this concern all about the displacement of the above the line ice? Brexit - Who Cares - The FTSE 100 is at an all-time high. - With all of the problems in Europe, world... ALL TIME HIGH - Obviously the best decision England made was to leave the EU Cisco Earnings
On today's episode, Editor in Chief Sarah Wheeler talks with Tracey Velt, senior director of data and content at HW Media, about real estate listing agreements, brokerages expanding into mortgage, luxury teams heading for greener pastures, and more.Related to this episode:Real estate, right to list agreements, and RumpelstiltskinHoward Hanna launches community-based lender United Purpose MortgageZillow offers a new home selling solution with OpendoorEnjoy the episode!Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot!Be sure to check out our Youtube channel for special behind-the-scenes content and video versions of HW Media podcasts!The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.
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DESCUENTO EN MEZCAL ALERON POR 15% https://www.mezcalaleron.com/ y http://www.mezcalaleronusa.com/ USA CODIGO: irlandes ¡Emprendeduros! En este episodio Rodrigo y Alejandro nos dan una actualización de mercado donde hablan de la situación del Mercado, de la inflación y de los empleos. Nos dan los reportes de ingresos de Palantir, Coca Cola, AirBnB, Roblox, Shopify, Krispy Kreme, Zillow y WeWork. Después hablan de la crisis que esta enfrentando Adidas. También hablan de Tesla y un par de noticias acerca de ellos. Finalmente nos dan la actualización de Cryptos donde hablan de la dominancia de Binance, las nuevas demandas de SEC y de las nuevas funciones de Shopify con blockchain.
So it's finally happened. The Federal Reserve Board warned member banks that it intends to presumptively prohibit a large portion of cryptocurrency banking activity, as the demand for more guidance over digital assets has grown following rampant instances of fraud. The regulator issued a new policy largely prohibiting digital assets from the regulated banking environment, primarily due to security concerns.In this episode of The Higher Standard, Chris and Saied examine this news and try to determine what effect it will have on the crypto space.They discuss a recent Gallup poll indicating that half of Americans say they are financially worse off now than they were a year ago, the highest share since 2009. About 61% of those with a household income of less than $40,000 reported they were worse off, compared to 49% and 43% for middle- and high-income households respectively.Chris and Saied look at a report from Zillow stating that the amount of time it would take to save enough to put 10% down on a typical home in Austin rose from eight years in 2019 to 13 years in 2022.They also offer some thoughts on Affirm Holdings Inc. seeking new sponsor banks to diversify the sources of loan originations, as the buy-now, pay-later platform comes under pressure to improve earnings after a slowdown in growth.Join Chris and Saied for this fascinating and informative conversation.Enjoy!What You'll Learn in this Show:The concept of centralized cryptocurrency exchanges and how they work.What's happening in the commercial real estate market in terms of lagging responses.Why banks have an ongoing due diligence requirement for commercial loans.The reasons why more San Francisco homes are selling below the asking price in LA.And so much more...Resources:"Two More ‘Shoes To Drop' In The Real Estate Market" (article from Forbes)"Morgan Stanley says the stock market is ‘disconnected from reality' and it's going to hit bottom this Spring" (article from Fortune)"Half of Americans say they're worse off than they were a year ago" (Bloomberg Business via Instagram)"Federal Reserve Issues New Restrictions on Crypto Banking" (article from NextGov)"More San Francisco homes selling below asking price. Could that trend come to L.A.?" (article from the Los Angeles Times)"It now takes roughly 13 years to save for a down payment in New York and Austin" (Bloomberg Business via Instagram)"Fed's Neel Kashkari says central bank has not made enough progress, keeping his rate outlook" (article from CNBC)
After spending a year getting rid of its iBuying business, how should investors regard Zillow Group? (0:21) Jim Mueller discusses: - How Zillow is (in some ways) at a fresh starting point - The growing skepticism around iBuying as a profitable business - 1 thing to watch when Redfin reports after the closing bell (9:25) Ricky Mulvey and Sanmeet Deo discuss companies that are flying under Wall Street's radar, in part because of where they're located. Companies discussed: ZG, OPEN, RDFN, LULU, TSCO, SHAK, WINA Host: Chris Hill Guests: Jim Mueller, Sanmeet Deo Producer: Ricky Mulvey Engineer: Rick Engdahl
Ford's top executive admitting the company is lagging way behind its competitors on costs and vows to cut inefficiencies in production. What the automaker has to do to regain its footing. Plus shares of Roku, Cisco and Zillow all on the move after their latest earnings reports. We dig into the numbers and bring you the trades. Fast Money Disclaimer
Ian Shepherdson, founder and chief U.S. economist of Pantheon Macroeconomics, believes that home prices may fall another 15% in 2023, citing the large disparity between property costs and buyer incomes. He predicted the eventual housing crash of 2008 in 2005 and recently suggested that the price-income gap, coupled with increased house supply and high mortgage rates, may precipitate a period of continued deceleration of the housing market rather than a significant rebound this year.In this episode of The Higher Standard, Chris and Saied examine this prediction, and attempt to determine just how likely it could be based on current data.They discuss comments from Zillow senior economist Jeff Tucker, who says that, in 2022, homeownership was further out of reach than it has been in modern recorded history. While home prices and mortgage rates may be falling, making the market at least a little more accessible, they're doing so from historic highs.Chris and Saied look at an interview with Minneapolis Fed President Neel Kashkari, who said that explosive jobs growth is evidence that the central bank has more work to do when it comes to taming inflation, including more hikes to interest rates.They also offer some thoughts on the differences between the affordability crisis this time around, and the last recession.Join Chris and Saied for this fascinating and informative conversation.Enjoy!What You'll Learn in this Show:The difference between being data-driven and data-based.Why Bob Iger is right-sizing the company to weather the storm and to be more efficient, returning more profits to the shareholders.Why Zoom has laid off 15% of its workforce.What would happen if the Fed started lowering rates again and the effect it would have on inflation?And so much more...Resources:"Economist Who Predicted the 2008 Housing Crash Says Home Prices Will Drop 15% in 2023" (article from Yahoo! Finance)"Home prices are falling, but that doesn't mean they're affordable" (article from Grid)"Bob Iger Outlines New Disney Org Structure, With 7,000 Job Cuts Planned" (article from The Hollywood Reporter)"Fed's Neel Kashkari says central bank has not made enough progress, keeping his rate outlook" (article from CNBC)"Zoom to lay off 1,300 employees, or about 15% of its workforce" (article from CNBC)"Yahoo to lay off more than 20% of staff" (article from Yahoo! Finance)
I get political today. But first, I discuss jobs. How far will home prices fall? Innovation creates jobs. It does not destroy jobs. American innovation is one reason that we added over a half million new jobs just last month. All this new job growth and a robust GDP reading will keep us out of a recession for the next few months, maybe much longer. Both the US median home price (Case-Shiller) and inflation peaked last June. The US median home price fell 2.5% from its peak. Where are they falling? Where are the rising? We explore experts' outlook for home prices. Five expert opinions all range from 2023 home prices rising 5% to falling 4%. Volatile, coastal markets are correcting down a little. Many stable markets in the Midwest and South are stable or rising a little. Beware of those that say, “It's never been a better time to buy real estate.” That's wrong. 2012 was better. 2021 was the worst time to buy real estate recently. Even these past few years, and today, it's hard to find a better place to put your investment dollar than carefully-bought income property. This won't last long. At GREmarketplace.com now, providers are often giving buyers 2% of the purchase price as cash at the closing table and free Property Management for two years. Resources mentioned: Show Notes: www.GetRichEducation.com/436 Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE or e-mail: info@RidgeLendingGroup.com Memphis property that cash flows from Day 1: www.MidSouthHomeBuyers.com Find cash-flowing Jacksonville property at: www.JWB I'd be grateful if you search “how to leave an Apple Podcasts review” and do this for the show. Top Properties & Providers: GREmarketplace.com Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free—text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold Welcome to GRE! From ANNapolis, MD to Santa ANA, CA and across 188 nations worldwide. I'm Keith Weinhold, Forbes REC member and founder of this very platform here… and this is Episode 436 of the Get Rich Education audio podcast. If you'd like to watch me on video, check out the Get Rich Education YouTube Channel. But our audio show, right here, is our most popular platform. Is the world trying to tell me that my voice is better than my face, then? That's what I'm starting to think. Ha! ARE American home prices are falling. How bad is it? When did it start? And when will it stop? I'm going to answer all of that in just a bit. Last week, I mentioned that a strong GDP report has told so many permabears and gloomer-and-doomers that they were wrong about being in a recession by now. And gosh… the latest Jobs Report came in after that and it just added insult to injury for all these permabears - meaning those that are permanently bearish - permanently making dire predictions about the economy & housing. And, even if you're listening to this show years from now, this is how you know that a recession is NOT at all imminent. The whopping 517,000 new jobs added last month nearly tripled expectations. Still... I wonder if constant rumors about a coming recession will drag on longer than the fake meat fad. These recession rumors keep getting stirred up. Now, when it comes to jobs. You care about that a lot as a REI. You need your tenant to have a job in order to pay you the rent. The number of American jobs saw their recent low in 2020. In fact, they fell into a deep trough - a BIG dip back then. That was the pandemic shutdown. People had to stay home. The government paid workers to stay home. Maybe you were paid to say home then - about three years ago. Well, that means that a lot of goods weren't being produced in 2020. Many services weren't being produced either. Well, when MORE stimulus-fueled dollars began chasing FEWER goods, that's exactly what began stoking the inflation fire for the next few years, right up to & including now. That's where the monetary inflation came from. That's why I've regularly been paying $8 for a bottle of good quality salad dressing. Aren't you doing some of these things? Yeah! Hey, what's wrong with you? In today's polite society, you aren't adding a 25% tip for your $6 bottle water? No, I hope you're not. I'm not doing THAT yet. Ha! Well, that was when jobs cratered, in 2020. By today, with all of these American jobs roaring back, total jobs are now 2.7 million above pre-pandemic levels. There's now just a 3.4% unemployment rate. That is just really hard for the doom-and-gloomers to deal with. That's the GOOD news. Though more jobs are good news, it's not all good. The bad news here is that strong employment means more inflationary pressure. To that point, Jerome Powell recently said that Americans should expect a couple more interest rate hikes to keep combating inflation. Not everything is all good in the good ol' USA. I mentioned some of the economy's other problems last week. But what's the reason for all this job creation? Why is this happening in America? In a word, it is American innovation. Innovation creates jobs. Now, there might have been one point in your life when you thought that innovation DESTROYS jobs - like, for example, with the fact that today's bank tellers and grocery store cashiers are disappearing. Innovation does not destroy jobs. Innovation creates jobs. We'll like at why shortly. But first, the Global Innovation Index was released and it shows that America is the 2nd-most innovative nation in the entire world. Yep, of 193 UN-recognized world nations, the US is only second to Switzerland. People have falsely believed that innovation destroys jobs since before the tractor replaced horses and mules. Yep, last century, one new tractor replaced five horses or five mules and that meant that it soon took fewer farmers to feed the animals, because fewer animals were needed. For the ultimate result & outcome, look no further than where you are today. We are more technologically advanced than at any time in human history. The result is that we have 11 million more jobs than available workers. It's kind of the opposite of unemployment. Innovation is what got us here. Twenty years ago, no one could have foreseen ALL of today's new job opportunities as a: drone operator, quantum machine learning analyst, YouTube creator, a podcaster, social media director, app developer, information security analyst. New jobs that didn't exist before, like a digital marketer, TikToker, metaverse wearables developer, and on and on. Well, that right there is evidence that in twenty years, it's hard to foresee what new jobs WILL exist that don't exist today. But they WILL be created. Even eBay, which some regard as a “digital yard sale” company - though they're more than that. But eBay just announced new hires for Web3 and NFTs—those fields barely existed two years ago. In a few years, when self-driving cars replace Uber drivers, those driver jobs will simply migrate to better-and-higher uses, just like it did for jobs of a bygone era like telephone switch operators & travel agents & bowling pin boys & and elevator lift attendants. But people will still fear for the "loss of jobs". Don't fear for a loss of jobs. Fear for a loss in innovation. American innovation drives all this job growth. So the fact that we aren't having a recession anytime soon is really frustrating for all the permabears. I wouldn't totally count it out that we could have a mild recession LATER this year. But not soon. Politics is another sad reason that people create gloom & doom-type of media. Some people wanted to WISH a recession into existence since last year, especially leading up to last year's mid-term elections because they wanted to sow seeds of fear because they didn't like the political party in power. People think that if they can just convince enough people that there's a recession, then they can topple the current administration. Then if that incumbent administration gets toppled and THEIR people are now in power, even if it doesn't change anything in the economy, that same recession-promoter will stop promoting a recession because they got their political wish. It's politically-driven. I don't do that here. I don't do left-right politics. Instead, I do up-down. Up is integrity. Let's go up. I first heard that up-down framework from Dr. Chris Martenson - someone I really respect. We had him on the show a couple times here. How do you do up-down instead of left-right? Follow people that you disagree with on social media for some new perspectives. Trying watching some YT channels that you don't agree with. Even delete your YT history & start over if that does the trick. Today's suggested video and social feeds can often keep people in one narrow “think” silo. So two big reasons that crash bros have been wrong are discounting American innovation and being blinded by politics. OK. Well... so what? I mean… really… like… who cares? What if gloomer-and-doomers plow ahead with more fear-mongering headlines like: "giant crash ahead", "total market collapse" or "massive depression coming"? How does that really hurt anyone? Like I briefly mentioned last week, it matters because it keeps us living in fear. Your brain's amygdala is wired to be stimulated by danger, alerting your nervous system. Has all that dreary material from some other sources talking about crashes and depressions and collapses even made you want to... quit your daydream? You'll never get that lost time back. Permabears rarely admit that their dire predictions were wrong. They'll just go on making more intransigent apocalyptic forecasts in order to get clicks. People have been predicting the end of the world exactly since... the beginning of the world. Let's bring some balance here. Let's talk about both the bad news and the good news. If you & I believed all the bad news, a meteor would have plummeted from the sky and struck us both dead by now. That's why some people with their constantly dire predictions want you to think. It's the old school media notion of “If it bleeds, it leads.” Don't believe for one second that I think that America's powers that be are all 100% responsible & looking out for your best interest. Janet Yellen recently said: “You don't have a recession when you have 500,000 jobs and the lowest unemployment rate in more than 50 years.” Yes, that's what Treasury Secretary Janet Yellen said, who, as longtime listeners know, I have called “Grandma Yellen” because she looks like my late Grandma Weinhold. C'mon - she just looks like a Grandma. Nothing wrong with that - she looks like a sweet ol' grandma. I've definitely disagreed with her in the past. That is, I've disagreed with Yellen, not my Grandma. Ha! But Yellen is right on this one. And yes, Yellen works for the president. But she's not the only one who's starting to see the possibility of a recession becoming less likely. Economists at Goldman Sachs lowered their estimate on the possibility of a recession in the next year from 35% down to 25%, and that is thanks to the strong labor market. A 25% chance of a recession this year, though some forecast it higher than that. Speaking of the President, I was hoping that one Joseph Robinette Biden, Jr. would have talked about housing more in last week's SOTU address that he delivered. In any case, the strong labor market is keeping us out of a recession. And MY take is that job strength is underscored by a legacy of continued American innovation. But we won't play the Star-Spangled Banner again this week like we did last week… emmm because some of those jobs are part-time jobs. Coming up straight ahead - some bad real estate news - what about those falling American home prices? Learn more about GRE and how our mission helps you achieve financial freedom - not debt freedom - but something more important - financial freedom - at our educational website, GetRichEducation.com Follow Get Rich Education on your favorite social media platforms - Instagram, TikTok, Facebook, LinkedIn, Twitter and YouTube. On most every social platform, our name is Get Rich Education. Pretty easy to remember! We are easy to find on social. Might I first suggest our YouTube Channel. That's where you'll get some great, free in-depth learning, including where we're about to release a video of me shopping in grocery stores in various US states - yes pushing a shopping cart through the aisles - for evidence of inflation and what that means to you. Look out for that on our Get Rich Education YouTube Channel. More straight ahead. I'm KW. This is GRE. _________________ Last week, I told you why I don't expect our core markets to see much price movement in the near term. By our core market, that's residential properties that are lower-middle class up the median in the US Midwest & South - which I call the stable markets - as opposed to the volatile, coastal markets. As a real estate investor, you may very well care about the state of rent growth and occupancy rates so prices might not be the #1 thing, but they still matter to you. Well, both US home prices and inflation BOTH peaked in June of last year. The fact that last June was the peak of US home prices is per the widely-cited Case Shiller National Home Price Index. And since then, national home prices have corrected back… 2.5%. Yes, down two-and-a-half percent from their price zenith, eight months ago. Yes, a rare period where home prices have NOT appreciated. Redfin recently told us that of the 50 most populous cities in the nation, the 10-11 that have fallen the most over the past year (so this is annualized here) - and I'm just rounding to the nearest whole percent here are: San Francisco - home values are down 10% YOY Sacramento, California: down 6% San Jose, California: down 6% Los Angeles, California: -5% Oakland, California: -4% Seattle, Washington: -4% Pittsburgh, Pennsylvania: -4%. I'm a little surprised at Pittsburgh. I just visited Pittsburgh a few months back and I don't know why they're down 4%. I might research this. Austin, Texas: down 3%. Not a coastal market, but a market that overheated in the pandemic runup. New York City -3%. Phoenix, Arizona: -2% Let's get an 11th city in there with Boston, Massachusetts: -2% Alright, so, it's chiefly volatile coastal markets that have experienced the price correction to this point. Most of those are mild. The only one down more than 6% is SF at 10%. But how far do they fall… in those high-priced, volatile, mostly coastal markets. And, hey. You can go back to this show from its beginnings in 2014 and 2015 and this is why I told you that we avoid the high-priced, volatile markets here - most of them coastal. They don't cash flow. Their values aren't stable, and their LL-Tenant laws don't favor REIs at all. This is just what I've been talking about for over 8 years now - all on record - right here on this show. Alright, well that's backward-looking. For some forward guidance, I told you about MY price forecast last week. Here's what some OTHER influential figures have to say about the future direction of the national median home price for this year: CoreLogic expects a 2.8% increase. Deputy Chief Economist at Redfin, Taylor Marr is forecasting a 4% drop in the median home price compared to 2022. Chief Economist at Zillow, Skylar Olsen expects a more modest 0.5% decline. NAR Chief Economist Lawrence Yun thinks prices will stay even, with no appreciable gain or loss. And finally, Danielle Hale, Chief Economist at Realtor.com expects a 5% INcrease in home prices. So, right there, with that panel of five economists, there's a national HPA expected range for this year of -4% to +5%. Now, I talked about the worst appreciating major markets & the national numbers. How about the big-city real estate markets that have continued to appreciate & expect to continue to this year? The Top 10 are just about all in the eastern half of the United States, expected to appreciate anywhere from 2% to 8%. In no particular order, they are: Charlotte Cleveland Tampa Dallas Nashville Jacksonville Kansas City Miami Atlanta Philadelphia Though mortgage rates have hit a five month low, now near 6%, you know, I think that MORTGAGE RATE direction is more difficult to forecast than home prices are. But I'll tell you, at this point, I will advise you that mortgage rates have more upward pressure on them than downward pressure since there's high job growth. High job growth can keep inflation buoyant so that makes the Fed want to keep hiking rates. So, in summary. Home prices expect to stay stable or perhaps rise just a touch in many stable Midwest & South markets, and they probably have further to fall in high-priced markets, many of which are coastal markets. Jacksonville, FL is one notable exception. That is one major coastal market that usually behaves like a stable market and has good cash flow. Jacksonville is one coastal place that I like for investors. Real estate has been more attractive to buyers this year, compared to last year as evidenced by the increase in purchase applications. But for anyone that says that it's never been a better time to buy real estate. I don't believe that for a moment. NEVER been a better time? 2012 was a pretty awesome time to buy real estate. That was about when prices hit some sweet lows. But those prices are never coming back. I'll tell ya, when do I think was the WORST time to buy real estate in the recent past? It was 2021. That's when the housing inventory was so low and everyone was competing for houses and you had to drop so many contingencies that sometimes you had to feel like you better waive your home inspection (which is not something that I recommend). 2021 is when you often had to pay all-cash to compete against a horde of bidders. That's bad. That means you've got no leverage. And 2021 is when you often had to offer over asking price. 2021 had choppy seas for buyers. But it was a good year for sellers. And you know, even in 2021, with it's challenges, you would be hard-pressed to find a better investment than real estate when it's carefully-bought income property. That's still where you would have a strong risk-adjusted return, buying in the stable, cash-flowing markets where we do. We're talking about “Real Estate Pays 5 Ways” type of properties - yeah. A San Francisco row house in 2021 that you had to pay all-cash & $100K over offer price for? No, not a good strict financial investment. But today's market - now you've got more inventory and you have these incentives that more & more income property providers are offering you like I mentioned last week. I want to mention them again because they are so special, they don't often exist in the marketplace. There are three ways you can save thousands of dollars in today's real estate market. These three incentives - you can't get them from every provider at GRE Marketplace. But this is now common. Ask about them. 1 - Many sellers are crediting buyers like you 2% of the purchase price at the closing table. You can use this to buy down your interest rate if you want to. So on a $250K income property purchase, that's $5,000 cash to you at the closing table. I don't know how long this incentive will last. Because though mortgage rates have fallen a full 1% from their peak, you're still getting cash at the closing table to buy your rate down. The second incentive is free property management for up to 2 years. If you don't have to pay a PM fee, that can increase your cash flow by about $150 each month - or more - on every one of your properties. I don't know how long that one will last. 3 - Rent guarantee. This means that if your property is vacant, the seller pays rent to you until the property is occupied. That third one - the rent guarantee is the only one that I would expect will last long-term. On your next income property purchase at GRE Marketplace, be sure to ask about these incentives. If you're listening to this episode in the distant future, they're probably not going to be there anymore… then just, take this as a point of historical context. Understand that GRE Marketplace is not like a big box store. It's more like an organic farmer's market where we help match you with experienced property providers. And much like an organic farmer's market, check back regularly for new offerings. It's a vibrant market. And you see all those markets in the Midwest & South there. Check back every few weeks. To help you out, we actually video-interview the PMs in most markets on that page. Yes, with today's incentives, your PM could be like your unpaid servant for two years - ha! We interview them right there on Marketplace to give you a good feel for them. Wealthy people's money either starts out in RE - or ends up in RE. And I really wish that a resource like GRE Marketplace existed when I began investing in RE. I had to figure out so much by myself then. It is still free. There is still zero subscription fee. GREmarketplace.com is still a completely free service to you. Create one login and get access to all providers at GREmarketplace.com. Next week, a show unlike any we've ever had before. I'm Keith Weinhold. DQYD!