These fictional case studies can be used as teaching and learning resources for business and management studies, and as the basis for further exploration and discussion around the topics of business start-ups, entrepreneurship and human resources management (HRM).
Technology-enhanced Learning Services Team
How will Rhian finally get the e-business up and running? What other areas does she need to consider?
Rhian has established her marketing plan but how will she promote her products online?
Rhian’s keen to get started with her business but Gareth stresses the importance of establishing her marketing plan. Who are her potential customers and how will she manage the computer traffic visiting her website?
Having thought about the basics of starting up, Rhian also needs to consider how she will manage her supply chain.
Gareth has persuaded Rhian that the best way forward is to use the internet. But how can her business operate effectively as an e-business? What competitive edge does Rhian have to make her e-business work?
Find out about Rhian Jones, an ambitious and determined young person, as she shares with her friend Gareth her thoughts on starting up a business.
This fictional case study follows the story of Joe the mechanic as he builds up his business, introducing various technological solutions along the way.
This fictional case study follows the story of Joe the mechanic as he builds up his business, introducing various technological solutions along the way.
This fictional case study follows the story of Joe the mechanic as he builds up his business, introducing various technological solutions along the way.
This fictional case study follows the story of Joe the mechanic as he builds up his business, introducing various technological solutions along the way.
This fictional case study follows the story of Joe the mechanic as he builds up his business, introducing various technological solutions along the way.
This fictional case study follows the story of Joe the mechanic as he builds up his business, introducing various technological solutions along the way.
Listen to Eve Palmerston, the newly recruited HR manager for Orton as she tries to introduce mentoring into the company to address some of the company’s staff-related problems.
This introduction sets the scene for a fictional case study about two friends planning to set up a business together.
Listen to friends John and Terry talking about their start-up ideas. What motivates them? What do they need to consider from both a personal and a business perspective before deciding to go ahead?
Listen to John and Terry discussing their motivations. How did they come to a decision? Do you think they have valid reasons?
John and Terry discuss the details of their idea. What business will they set up? And what do they need to consider in order to arrive at this decision?
John and Terry need to think about whether they will start a new business, buy an existing business or seek a franchise from a larger company.
John and Terry have now decided to set up their new business, but what legal format will suit them best?
John and Terry have decided to set up in partnership and have identified premises, but are these premises really suitable? And how will they manage sales leads?
In terms of the detailed running of the business, what else needs to be considered and who will carry out each of the day-to-day responsibilities?
The final part of this fictional case study leaves John and Terry discussing the resources they would require to start trading. They have already made a decision on premises but what else do they need?
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