Content Conversations features interviews with B2B marketers and content creators about content strategies, tactics and technologies that grow revenue and relationships.
In this episode of Creative Influence's Content Conversations, Andrew and Natalie talk with John Wolf - founder of Inspector6.com - and Will Allred - co-founder and COO of Sorter.com - about their ventures which supplement human creativity with AI to ensure we create the best content for the best audiences.
What elements of content are ripe for innovation and who is doing a great job of it? What’s next? This episode focuses on near-to-mid-term innovations, stories and specifics. Creative Influence's team interviews Elizabeth Strickler of Creative Media Industries Institute at Georgia State University, Micah Spruill of MS2 Consulting and Matt Crenshaw of USATestPrep. We discuss... Creation – What new storytelling techniques or engagement methods are working? Technology – What are the platforms and products that are shifting content creation. For instance, creating content for foldable phones? Distribution – What innovations are anticipated in content distribution – online and offline? Where might blockchain have an impact? Data – What’s next in data-driven content marketing? Anything new or different about content analytics? Business model – Who’s making money and how? How else? What’s the impact of cryptocurrency and blockchain here, if any?
Andrew Dietz and Torrey Dye discuss how to use account-specific content to grow B2B relationships and revenue.
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