Media Monkey

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This podcast is about businesses, marketing, advertising and branding.

Media M

  • Nov 2, 2019 LATEST EPISODE
  • infrequent NEW EPISODES
  • 2m AVG DURATION
  • 1 EPISODES


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Latest episodes from Media Monkey

What is Brand? | What is Brand Personality?

Play Episode Listen Later Nov 2, 2019 2:47


Welcome to Media Monkey Podcast of Branding, Advertising and Marketing. This podcast is all about Brand & Brand Personality. A brand is a perception that represents a company in the minds of consumers. It is what a firm promises to its customers. It represents the image of what a company is and the purpose of its existence. Brand Personality is the set of “human characteristics” that the consumer can relate to with a particular brand name. It is what the brand can live and die for. It is composed of a unique set of attributes that only that particular brand possesses. These can be gender, age, socio-economic class, psychographic, emotional characteristics.

marketing brand branding advertising brand personality

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