Podcasts about brand personality

S5:E2 Influencers, Gen Z, & Beyond Social Commerce: Lessons from AliExpress with Chris CarlWelcome to the second episode of Season 5 of the Retail Razor Show! Join hosts Ricardo Belmar and Casey Golden as they dive into the fresh tactics and cutting-edge strategies that are driving the future of retail and e-commerce with Gen Z. In this episode, they are joined by Chris Carl, the US Head of Marketing for AliExpress (Alibaba Group), to discuss ‘the new playbook for digital marketing' fresh from his insightful session on marketing to Gen Z at eTail West!Discover how AliExpress is capturing Gen Z's attention, building a robust social media presence, leveraging influencers like David Beckham, and exploring the future of cross-border shopping with a full-funnel marketing strategy. Chris shares the impressive growth metrics (500% increase in social media following, for example) and innovative campaigns that have set AliExpress apart - think social commerce, live shopping, Gen AI, and TikTok Shops. Plus, new enticing innovations in logistics to help onboard more US-based sellers to the AliExpress marketplace. Whether you're a product junkie, retail leader, or commerce technologist, this episode is packed with insights you won't want to miss!About Chris Carl:Chris Carl is a strategy, operations, and marketing executive with a proven track record in retail, beauty, spirits, lifestyle, hospitality, and luxury goods. As the first US Head of Marketing for AliExpress, Chris focuses on making online shopping more engaging and affordable. Since May 2023, Chris has increased order volume by 60%, increased brand share of voice by 75%, expanded headcount by 400%, boosted social media following by 500%, and doubled brand awareness.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro03:04 Introducing Christopher Carl from AliExpress & His Background05:43 Conversation with Chris Carl, Head of US Marketing for AliExpress08:52 Cracking the Code with Gen Z16:00 AliExpress's Social Media and Influencer Strategy21:22 Leveraging Social Media for Brand Growth23:30 Navigating the Shifting Digital Marketing Landscape25:46 The Future of Social Commerce and Live Shopping28:17 The Importance of Brand Personality and Humor31:50 AliExpress: A Unique Business Model35:09 Expanding AliExpress's US Presence38:45 The Future of Cross-Border E-Commerce42:20 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University's Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.Key takeaways:Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.How to maintain luxury branding while injecting personalityLearn messaging strategies that elevate your brand's voiceLearn the secret to luxury messaging without sounding stuffy or intimidatingLearn why transparent pricing matters in luxury branding—and when it doesn't Connect with Lucy:Website: My Write Hand WomanInstagram: @mywritehandwomanEmail: lucy@mywritehandwoman.com Connect with Sarah Beth:Website: Sarah Beth & Co.Email: Sarabeth@sarabethevents.comFeeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint

How does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how Nestlé is mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by stimulating innovation and maintaining a strong brand presence across multiple e-commerce platforms. Domenic also elaborates on how Nestlé leverages its diverse portfolio to engage with consumers at various life stages, particularly focusing on loyalty and building consumer trust. A few of their main points:The necessity of evolving e-commerce strategies to align with digital trends and consumer behavior shifts over the past six years.Building trust and loyalty is pivotal for brand success, emphasizing the need for dynamic content and personalized consumer engagement.The ability to move quickly to market demands is illustrated through the fast-paced development of the Vital Proteins Colostrum capsule.Successfully managing multiple e-commerce platforms requires clarity on what aspects are critical for each platform and maintaining focus amidst the complexities.Evangelism and consumer trust play vital roles, particularly in the context of incorporating new trends and innovations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode #143. Today's topic is a technical and leadership skill exploring building and leading brands with soul, which doesn't just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business.   Abby's guest who is passionate about this topic and author of ‘Building Brands With Soul' is Siew Ting Foo. An impactful and influential marketing leader, Siew Ting is named consecutively, six times as Asia's most purposeful and influential CMO, and named Asia and China's top woman leader, having worked on brands including Unilever, Mars, Diageo, Fonterra and most recently, HP.   In this episode, Siew Ting shares her definition and characteristics of brands with soul and why it's important, the five pillars, human-centric leadership, global brands to local markets and how she connects to her team through ‘Friday emails'.  Plus Siew Ting's career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and introduction to ‘building brands with soul'  00:03:45 The Five Pillars of Brands with Soul   00:05:13 Writing the Book for future leaders   00:06:29 Why is Human Centricity important   00:09:15 Siew Ting's Personal Discovery and Purpose  00:11:00 First 100 Days Framework   00:15:21 How to Create Global Brands with Local Soul   00:19:49 Building Internal Belief  00:22:27 Authentic Leadership through Friday Emails   00:25:51 Personal Career Highs and Lows  00:27:36 Advice for Future Marketers     Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Siew Ting Foo | LinkedIn    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com   

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies.  Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue. Topics discussed in this episode:  Why getting emails opened is harder: Stand out as inbox filters tighten.How brand personality drives success: Build an authentic connection with a unique avatar. What makes daily emails work: Keep subscribers engaged with entertainment-driven content. How to properly segment lists: Target based on behaviors and preferences.Why most newsletter strategies fail: Avoid the key "value-based" content mistake. What drives real engagement: Boost deliverability by encouraging replies. How to repair poor deliverability: Improve domain reputation for primary inbox placement. What makes SMS and email work: Use AI-driven conversations for personalization. How one brand grew revenue from $15k to $65k: Learn the winning strategies. What successful email marketing costs: $7k-15k pricing and ROI factors. Links & Resources Website: https://emailsuperstars.com/ LinkedIn: https://www.linkedin.com/in/stefan-pirvu-388aa8222/ Instagram: https://www.instagram.com/stefpirvu/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/24ztw6sb MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

In this episode of "From Startup to Wunderbrand," Nicholas Kuhne talks with Jenny Belanger, CEO and creative director of Jenny B Designs, about the essential strategies for building effective websites that attract clients and drive growth. Jenny shares her journey from the nonprofit sector to launching her own website design business and provides insights into the importance of clear website goals, common mistakes, and the value of SEO. She explains the role of personality in web design, working with tools like Elementor, and offers tips on creating user-friendly sites without needing advanced coding knowledge. Whether you're starting from scratch or looking to revamp an old site, Jenny's advice will help you create an online presence that resonates with your audience. Be sure to check out her website for a fun personality quiz to discover how to enhance your website's unique flair. Visit Jenny's website at JennyBDesigns.com/pod to take a quick personality quiz and discover how to infuse more of your brand's unique personality into your website!Chapters 0:00 - Introduction1:00 - Jenny's Journey into Web Design2:30 - Understanding the Purpose of a Website3:00 - Common Website Mistakes4:00 - Importance of SEO6:00 - Infusing Personality into Your Website8:00 - The Website Building Process10:00 - Key Challenges in Content Creation12:00 - Ideal Clients and Redesign vs. Refresh13:30 - Working with Elementor14:30 - Conclusion and Call to Action Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

In today's episode:I'm talking about how to add just the right amount of personality to your brand. Keep things memorable and engaging without overwhelming your audience – it's like figuring out the perfect amount of hot sauce to make your brand stick in people's minds.Watch my free 15-minute Knead a Theme mini masterclass about finding the right theme for your brand.======================

Build a Brand Identity That Turns Followers Into Fanatics!In her latest podcast, Cayla Craft shares valuable insights on building a strong brand identity that converts followers into loyal customers. She emphasizes the importance of understanding your brand's mission, vision, and core values, which guide the type of content and messaging you create. Cayla highlights the significance of knowing your target audience and suggests focusing on helping a former version of yourself to better understand their needs and challenges. She illustrates the power of specific messaging with examples like Bumble's success, showing how addressing audience pain points can drive growth. Cayla also advises entrepreneurs to develop a brand personality that may differ from their personal identity, creating an alter ego to represent the brand's voice. Finally, she discusses the value of feedback, encouraging listeners to use it constructively to refine their brand and better align with their audience.Key Moments:Understanding Brand Identity (00:00:30 - 00:01:24): Cayla emphasizes the importance of understanding your brand's mission, vision, and purpose to create messaging that converts followers into loyal customers.The Role of Core Values (00:02:13 - 00:03:27): She explains that core values guide brand identity, using an example of a podcaster whose core value is fun, which dictates the type of content they produce.Knowing Your Audience (00:03:50 - 00:04:26): Cayla stresses the significance of clearly defining who you are speaking to in order to craft messaging that resonates deeply with your target audience.Helping a Former Version of Yourself (00:04:58 - 00:05:27): She suggests focusing on helping a former version of yourself, as this creates a natural understanding of the needs and challenges of your audience.The Power of Specific Messaging (00:05:27 - 00:06:14): Cayla uses the story of Bumble's founder to illustrate how understanding your audience's needs can lead to massive business success.Creating a Brand Personality (00:09:18 - 00:10:08): She advises entrepreneurs to separate their personal identity from their brand identity and to create an alter ego that embodies the brand's voice and traits.Feedback as a Tool for Growth (00:16:25 - 00:17:41): Cayla encourages taking feedback seriously but not personally, using it to adjust and improve brand messaging, ensuring it aligns with audience expectations and needs.Links + Resources:Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla

Forget the Branding BS and start embracing what truly sets you apart. In this episode of The Angry Designer Podcast, we're diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.By the end of this episode, you'll discover:How to create authentic branding without getting lost in corporate BSThe real difference between branding and marketing—and why it mattersProven strategies to take control and start solving real problems for clientsPrepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.Connect with Allyson here:Website: https://allysonletteri.com/ LinkedIn: https://www.linkedin.com/in/allysonletteri/ "Standout Startup" https://amzn.to/3XwDW4d*****Follow Linda on all her socials: www.linktr.ee/lindameloneGet exclusive content by signing up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/ *****Time stamps:Customer Journey in Marketing (00:06:37)The Three P's of Messaging (00:06:50)Challenges in Messaging (00:09:20)Importance of Differentiation (00:10:13)Understanding Customer Needs (00:12:08)Addressing Uncertainty in Startups (00:13:41)Competitive Messaging (00:15:22)Overcoming Resistance to Change (00:16:50)Messaging vs. Copywriting (00:17:18)Importance of Defining 'Big Idea' in Copywriting (00:19:21)Understanding Product Promise (00:19:51)Adapting to Market Changes (00:22:06)Brand Personality and Humor (00:25:25)Using Archetypes in Branding (00:26:25)Visual Brand Identity (00:29:01)Copywriting Tips for Founders (00:30:08)

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness' particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers.  Joining Abby is Dom Dwight, former Marketing Director and now Director of strategy, insight, product innovation and diversification for Taylors of Harrogate – best known for Yorkshire Tea, the UK's number one tea brand.  In this episode, Dom shares his marketer's definition of being human, humanness for brands and marketers, the role of AI to free up space for marketers to be more human, vulnerability and imperfections, leadership learnings and psychological safety for marketing teams and agencies. Plus Dom's career highs and lows.    Host:  Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Dom Dwight | LinkedIn   This episode is sponsored by House of Performance  Need to up your game in PPC, Paid Social or Display?  House of Performance are a team of passionate marketeers growing ambitious brands through paid media.  For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Crafting an exceptional customer journey, from the initial contact through every touchpoint to post-service interactions, is crucial for ensuring your clients' satisfaction. This holistic approach to customer experience is key to setting your business apart in today's competitive market. Your customer journey consists of several key stages: inception, selling, onboarding, service delivery, and offboarding. Each stage deserves careful attention to make sure your clients feel valued and supported. By truly understanding their needs and preferences, you can create a more personalized and effective experience that fosters long-term relationships and boosts customer satisfaction. Consistency in brand personality throughout the customer journey is often overlooked, yet it's vital. A consistent brand helps build trust and makes your customers feel more connected to your business. By focusing on these aspects, you'll not only meet but exceed customer expectations, driving positive referrals and contributing to your business growth. Quotes “Having grown up in the restaurant business and hospitality, I have always, always paid very close attention to the customer experience that we provide our web customers. And one of the things we've always done is make them feel like they're walking into a restaurant, even though they're working into a virtual office.” “I think this is where a lot of businesses could differentiate, and the customer experience they provide could easily make or break them, since we're living in such a hyper competitive world.” “Customer Journey for Dummies, it is the complete sum of experiences that a customer or client will go through when they're interacting with your company, and that starts before they're actually even paying clients.  “It encompasses every single touch point and stage that a customer passes through, from first becoming aware of your brand until they make a purchase, and also if they have to return something.” “Even the way you continue to interact with them after the scope of work is complete is still part of the customer experience or customer journey.” “We're not order takers in the web development world, we're really more partners, really invested in the outcome and growing that business or growing that personal brand, just as much as the client is.” “Throughout the customer journey of working with us, we have teammates whose sole responsibility it is to check in with the client and to keep them on timeline, because timeline impacts budget, right?” “There's also an offboarding time period for clients that are heavily engaged in the workflow, offboarding and then also continuing to cultivate the relationship and continuing to help them grow and establish their brands.” “One reason why we send newsletters and we do this podcast is it's very much for our existing and past clients, just as much as it is for our potential clients. We want to keep supporting them and helping them to grow far into the future.” “One common [mistake] is just not thinking about it. Another common one is not treating a customer the way you would want to be treated and really being very focused on yourselves versus what might be going on in that customer's world or role.”  “A lot of our clients are extremely busy during our own working hours, right? We have to be mindful of what their day to day is like, and also kind of tap in to understand where their overwhelm point is and be able to adjust accordingly.” “We have these different points in our service delivery, really taking the time to map out every single touch point down.” Links mentioned in this episode: Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze: https://a.co/d/5rIyWeO

Your brand name isn't just a label; it's the first impression you make on your audience and plays a critical role in your brand's success. We'll explore key strategies for naming your brand, including understanding your brand personality, keeping it simple and relevant, planning for future growth, and more. I also share practical tips and tools to help you brainstorm and validate your brand name ideas. Tune in for valuable insights to ensure your brand name stands out and resonates with your audience. Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Learn about our business and brand ecosystem at Colormebrand.com

We hope you enjoy our podcast! To help us grow, please subscribe to our podcast and follow us on YouTube, Instagram, Facebook and/or LinkedIn. It's the best way we can keep bringing in quality guests.Welcome to Business Over Drinks, one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life.The podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it.WE'RE DRINKING:David: A cup of water from a broken glassTerng: Grapefruit Chu-Hi, a Japanese vodka-based alcohol https://shopee.sg/Suntory-Strong-Zero-Double-Grapefruit-Chu-Hi-Can-350ml-Japanese--i.91799978.22748729784 WE CHAT ABOUT:Singapore's EV Infrastructure: The discussion highlights the underdeveloped charging infrastructure for electric vehicles in Singapore.Brand Trust & Content: The importance of building brand trust through effective content creation for consumers.Brand Personality vs. Company Identity: Whether a brand should be built around a personality or the company itself.Examples & Influencers: The episode references various figures like Steve Jobs (Apple), Tim Cook (Apple), Elon Musk (Tesla, SpaceX), Gary Vaynerchuk (entrepreneur), Alex Hormozi (entrepreneur), Tony Robbins (motivational speaker), Dave Ramsey (finance guru), Dundee (gym owner), and Colonel Sanders (KFC founder)BONUSES:Get a FREE audiobook and support our show by signing up for a free Audible trial here. Check out our book recommendations if you want to get inspired.Listeners get 10% of David's hilarious new book, Everyday A**holes, using the promo code BOD at checkout. Get a copy at everydayassholes.net.Listeners get a free 30-minute consultation with Terng's company, SYNC PR. Just mention this podcast when contacting them at syncpr.coInterested in making your own podcast? Use this link to sign up to Buzzsprout and we all get a $20 Amazon gift card when you upgrade. About our podcast Business over drinks is one of the most unique podcasts you will find anywhere in the world helmed by two people from different walks of life. This entrepreneur podcast is an extension of their real-life experiences as business owners, salaried employees and industry mavericks who made mistakes along the way and lived to talk about it. Read our best business books, or browse our wine guide or gin guide.

It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier.   I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand. We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences, Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience!  Episode highlights:  01:45 The Emotional Connection of Illustration 03:18 Illustration: A Tool for Brand Personality and Accessibility 06:37 Diving Into the Creative Process and Tools 10:43 Finding and Working with the Right Illustrator Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Carina online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Your brand identity captures everything about your design firm. From the fonts and color palette you use to the intangible pieces like brand voice—it all works together to draw in your ideal clients. But where do you begin creating a brand identity? Do you need to hire a professional brand strategist? And how can you tell it's time for a rebrand? Get your Notes app out because Corey Fuller is back and ready to talk branding for interior designers! Be sure to stay for The Coaching Corner at the end of the conversation! Now, let's listen to the conversation.In this episode, you will:Discover what branding and brand identity are and how to approach yours.Learn what deliverables and investment you can expect when working with a strategist.Uncover ways to identify if your branding is working.Full Show Notes Here!

When you think of your favourite artists, creatives, or brands that you follow online, it's not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it's their personality. It's what makes them unique and it's what people love about you, too! But how do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time? That's what we're going to talk about in today's episode. I'm going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative. Check out my previous podcast episodes mentioned in today's episode:91. 15 self-discovery strategies for artists: How to build a creative business that works for you56. Brand archetypes 101: What they are, which is yours, and how to use them Join The Next Level Creative. The branding lab for artists and makers who are ready to take their creative business to the next level.–––––––––––––––––––––––Read the accompanying blog post.Share these graphics of the episode.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This month we're revisiting some of our best episodes to set you up for branding success this year! In this episode, we're talking all about why you are your brand's best asset.As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it's your brand's best asset.If you're ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let's talk about how to build that incredible connection with your audience!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

With Greg Merrilees, an entrepreneur and Founder & Director of Studio1Design.com – a world-leading Australia-based website design and branding agency that helps you convert cold visitors into hot leads and sales by designing good-looking websites. Studio1 has transformed over 2000 websites for some high-profile online marketers and brands, including Sylvester Stallone, Frank Oz (The voice of Yoda), Gary Goldstein (Produced Pretty Woman), GRIT BXNG, BookVIP, Numerologist.com, James Schramko, and many others. In our conversation, Greg shares some tips and secrets when it comes to having a great web design and a high performing website for your business, including some common mistakes that most people make in designing their websites and the must haves for website conversion. To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business. The Importance of the Onboarding Process [00:03:16] Contracts and Proposals for a First-time Business [00:05:16] Handling Questions from a Networking Call [00:02:24] Establishing a Connection for Cold Outreach [00:09:50] Knowing Your Ideal Client [00:11:40] Figuring Out Pricing [00:15:23] Working with a Bookkeeper or Accountant [00:17:26] Importance of Story and Brand Personality [00:19:16] Simple Service Offerings and Building an Email List [00:21:07] Creating Processes for Efficiency [00:26:09] Seeking Feedback for Improvement [00:27:09] Hiring Specialists Instead of Coaches [00:29:49] Ambition is Key [00:34:22] ALL THE LINKS PROMISED: Get 20% off contract templates with www.BerkleySweetapple.com: use code BRANDGOODTIME20 at checkout.Get 50% off your first year with HoneyBook, our fave all-in-one business platform. https://share.honeybook.com/brandgoodtime Hire the best bookkeeping team ever: https://www.profitpriority.co/The office chair I'm obsessed with: https://amzn.to/45hjm8iDid I miss something? DM me on IG: @brandgoodtime Topics Discussed:key factors, clients, learn more, business, onboarding process, marketing tool, informative website, social platforms, ideal clients, Canva, Milkshake, LinkedIn bio tool, optimize profiles, services, contracts, proposals, starting a business, lawyer, Berkeley Sweet Apple, scope of work, billing, force majeure, contractor clause, dormancy clause, HoneyBook, handling contracts, proposals, sales call, cold outreach, referral partners, ideal client, characteristics, personalities, pricing, profit margins, time tracking, Toggle, Classify, hourly rate, packaging services, bookkeeper, accountant, financial situation, budget, cash flow projections, pre-launch phase, story, brand personality, service offerings, email list, customer base, lessons learned, processes, feedback, competitors, failure, mistakes, hiring specialists, ambition, show notes, links, resources, Instagram, support, rate, review, "She's Busy AF"

So, what's your brand? Answer that question, and you'll likely mention your color palette, tagline, logo, and perhaps a descriptor or two (We're playful! But also very professional!).  Done and done, right? Not so fast. Your brand can and should be so much more than that.  

So, what's your brand? Answer that question, and you'll likely mention your color palette, tagline, logo, and perhaps a descriptor or two (We're playful! But also very professional!).  Done and done, right? Not so fast. Your brand can and should be so much more than that.  

In this episode, Sam Tichnor, founder of FFUPS, shares his journey of building a unique snack brand that's all about fun and flavor. He also discusses his approach to marketing and product development, as well as the challenges and opportunities he's faced along the way. Join us as we dive into the world of snacks and learn what it takes to build a successful DTC brand. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

How can brand personality can you a sales edge over your competitors? Well it's about people and connection which are the core of business so listen to todays episode and find out why your brand personality is your sales edge and how that translates to money in the bank.Find the shownotes here: https://saleswithoutsocials.com.au/s3ep4/ 

Today we tackle one of the most common questions Fiona get's asked in conversations about branding. "How much of my own personality should I bring into my brand?" This is a common blocker for many entrepreneurs, particularly when as founders we feel so close to our businesses. Our own preferences when it comes to style and aesthetic can often cloud our judgement when it comes to what is commercially right for a business. There are so many considerations when it comes to navigating this territory to get the balance right, and we tackle many of them in this episode. We dig into a few case studies from our own clients and explore how to make the right level of impact when it comes to your brands seasonal personality. We hope you enjoy listening and as ever welcome comments, feedback and questions on the blog. Hosted on Acast. See acast.com/privacy for more information.

Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective branding strategies and more. Through an engaging real-life story, discover how she strategized transforming three unrelated kids' products into a cohesive niche, simplifying target marketing efforts and empowering a robust brand strategy.

In this episode you get a preview of the Brand Persona workshop.  We're going to roll our sleeves up and get to work creating your:   Brand Goals outline for 2023 & aligned action plan  A defined Brand Personality that determines how your brand will be perceived in the year ahead (who are you now & how do you want to show up online?) What you're offering your clients & customers (the benefits of your products & services) Ready to dive deep in? Grab the full workshop using the link below & get to work! https://robyn-savage.mykajabi.com/offers/LPzDGeLR/checkout Dive deeper into your personal brand journey with me over at @robyn_savage Are you loving this show? I'd be so grateful if you rate, review and share with a friend!  Apple Podcasts  Spotify 

From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers. Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Uncover the main brand personalities and archetypes and their impact, with examples from real brands. Explore how brand personality helps you stand out on Amazon. Align your brand personality with your target audience and optimize creative and marketing strategies.

GLASS OF MARKETING: This workshop style episode is all about diving into questions that will help you determine your brand personality and how to bring it to life on Instagram.  This episode is for you if you've ever said (or thought) one of these things about your brand: “I get really caught up on what colors to use.”  “I can't decide on what font to use.”  “I can't decide on my logo.”  “I'm all over the place when it comes to my visual brand” “But once I have these things figured out, THEN I'll make my marketing materials. Because then I'll have it all figured out!”  Newsflash! A brand is so much more than its colors and fonts and logos. The aesthetics are just one piece of the puzzle. A brand is the experience it provides. After listening to this episode, and thinking through my 5 prompts, you'll know your brand's personality and how to keep those good vibes going on Instagram!  MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP

In this episode of Creator Ave., hosted by Nicky and Moose, they discuss the importance of crafting a unique and memorable brand personality. They explore how good brands are aware of their brand personality and how it helps them easily connect with their audience in the marketplace. The hosts share some tips on how to create a brand personality and identity that connects with your audience and differentiates you from the competition. Creator Ave is sponsored by Deeper Than The Brand

Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well.I take every marketing client through an important exercise of plotting their brand on the personality spectrum. It's one page with five lines. On the far left you have traits like elite, serious, and conventional. On the far right you have traits like mass appeal, playful, and rebel. There are more. Your brand personality falls somewhere along these lines. Your own personality does too. That's why it works. Plus: how to handle a business crisis of any size by using the right tone of voice for your brand's personality (and a true story from my own website issue that happened this morning along with the tweet language we used to handle it).Book a 30-minute coaching session to plot your brand on the personality spectrum. It will make the rest of your marketing work better: emilybinder.com/callBuy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcastFollow me/connect:My website | LinkedIn | Twitter | Instagram | TikTok | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Standing out online doesn't just mean on social media! As an entrepreneur, we are all looking for ways to stand out from the crowd with our websites, email marketing, and social media.In this podcast, I share with you 3 ways to make sure you stand above the crowd and your ideal client sees who you are, what you stand for, and what you do! These 3 ways will make your ideal client say, "YES! I need to know more about her!"

On this episode of Retention Chronicles, we're joined by Megan Christian, Social Media Manager, at YESCOM USA, an ecommerce brand that has been fueling projects that fill consumer's passion for the past 20 years. On this episode we chat through how to approach thinking through your brand personality and how it differs for a creator and for a brand, thinking like a social media scroller, combining flexibility and a social media content plan, recognizing all possible first touch points with customers on social, how to get people to your website through social media, different approaches to work with a brand or a creator, and more!

This is Episode 5 of our Branding Series for this month, "What is Brand Personality?". Your brand must have a personality of its own. It must be unique! Listen to this episode to find out how to identify your brand's personality and use it to grow your brand! I cannot wait to see how they will help your business, stay tuned! Important Links: Instagram: https://www.instagram.com/alyece1smith Facebook: https:// www.facebook.com/alyece1smith Youtube: https://www.youtube.com/channel/UCMjBwbsVhB0SCiboaJj27MA Check out my Facebook groups for those that want to build their business online through social media: Socially Ausome Entrepreneurs https://www.facebook.com/groups/sociallyausomenetwork Leave a review here: Write a review for Socially Ausome Podcast. Thanks so much for listening to my podcast! If you enjoyed this episode and think that others could benefit from listening too, please share using the social media buttons on this page. Subscribing to The Podcast: If you would like to get updates on new episodes, you can give me a follow on your favorite podcast app. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alyece1smith/message Support this podcast: https://podcasters.spotify.com/pod/show/alyece1smith/support

We have the amazing Debbie O'Connor, author of the newly released Brand Magic, back on deck today to educate us all on the importance of a brand promise."When we're building these brand promises or when we're trying to attract customers or whatever it is that we're doing, the more we can resonate and spark emotion in people, the greater they will connect with our brand."Debbie is a brand strategist by profession and graphic designer by trade, author of a children's book and active entrepreneur. She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses. She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney's most inspiring co-working space.Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses. She is a charismatic leader, who inspires the best in others. This has been evident in the creation of her co-working space, The Creative Fringe. The connections and relationships that Debbie is able to build are strong and long lasting. Debbie's biggest bug bear is the word ‘can't' and lives by her ‘can do attitude'.In this episode, you will learn the following:1. The importance of a brand promise2. How a brand promise can help attract customers3. How a brand promise can help businesses achieve their goalsResources:Do you know your Brand Personality? Play our online quiz and find out.WEBSITES:www.debbieobrands.comwww.brandpersonalities.com.auwww.whiteriverdesign.comwww.brandmagicmasterclass.comwww.brandmagic.com.auSOCIAL MEDIA LINKSLinkedIn: linkedin.com/in/debbieobrands/Instagram: instagram.com/debbieobrands/Brand Magic: @BrandMagic101Loved this episode? Leave us a review and rating. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

We speak with Jessica Entner, a music producer and founder of JEM, about the role of music in advertising and social media today. Jessica created JEM, a 100% percent female-owned full service music agency, to help uplift underrepresented talent such as women in the composition space and to build more transparency between the advertising and music industries. 

Think about your favourite artists of all time. The ones that inspire you deep in your soul and maybe even motivated you to become an artist yourself. Why do you love them? You most likely appreciate them for more than their talent. It may be their personality, fashion sense, work ethic, values, or beliefs. When they share their vulnerability, struggles and triumphs you may see yourself in those stories. Authentic personal branding is the key to success. In this episode Diane Foy shares phase 1 of her Fans, Media, & Industry Attraction Method.To volunteer to be coaching on the podcast visit dianefoy.com/volunteerLinks & transcript visit dianefoy.com/087

Many solo attorneys and small law firms fail to brand themselves. However, in today's saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.   In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm's website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

Friend of the show Josh Carruth with Printing United will be joining the 2 Regular Guys this Friday. Josh will share all the details about the upcoming Expo in Las Vegas on October 19-21. We will talk about the education, the live activations, and all the secrets we can squeeze out of him. ADN Josh tells us that he'll tell our listeners about other exciting events from Printing United Alliance. Tune in and learn how the convergence of all the print worlds in one location is important for your business. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive. Dad Joke From Lewis Montgomery Why don't you want twin witches? How would you know which witch is which? Printing United Expo Aaron: First question. We know the expo is going to be in Las Vegas. So is it true, what happens in… Kidding. Seriously though, Josh, we have been hearing lots of great things about the Expo, including the return of some vendors that might have been absent in the past. Can you give us any details on that? Erich: Josh, while you are sharing, can you also share details about education at the Expo with the Regulators? Aaron: Speaking of education, I have heard little bits and pieces about the Apparel Zone. Thomas, can you talk more about the details of what people can expect? Erich: Future State Theater - What is that all about? We would love to get perspectives from most of you. Cassie? Aaron: Jed, Brett, and Thomas - Can you guys switch hats for me quickly? As decorators and members who don't work for Printing United, tell us what you are excited about personally. Why do you feel this is a must-attend event? {Let Jed, Brett and Thomas go} Erich: Josh and Cassie, anything we missed regarding the expo? We are an apparel decorators show with a sublimation/vinyl guy in Aaron, a missing host who is a screen and DTG/DTF guy, and myself as an embroiderer. How does the Expo help us look at what's next and the bigger world we are a part of? Aaron: Let's also share with our listeners some details about the wider world of Printing United Alliance outside of just the Expo. Cassie is here representing the Apparalist, and I love seeing her as the face of the newsletter. Give us the scoop on that. Erich: The word convergence has been used back to the first ThreadX event. How should our larger marketplace segment view our interest in what we do as a craft? Aaron: You all have been crazy busy with the Expo and loads of other things you have your fingers in. Then we saw an announcement about an event in Nashville. Give us the full details. Aaron: We are all about education here. With the Apparelist and everything else going on at Printing United, what are some of the most requested topics people are looking for education on? Erich: What can people go to learn more about everything we talked about, and how can they connect with you two? https://youtu.be/GSJse0lfKP8 Five Keys to a Good Marketing Plan By Aaron Montgomery of Our Success Group Thoroughly Define your IDEAL CustomerHave clarity and confidence in your Brand/Personality and Values.

I know you've heard it before—especially from me! When you design your website, write your blog posts, record your podcast, or create social media posts, you've got to let your unique brand personality come through.  But you may be wondering what “brand personality” really means and how you find yours. Well, my guest today—Kelly Wittman—answers all your questions about brand personality and give you tips on how to find yours! Kelly Wittman is a brand strategist and designer who owns Witt and Company, a brand-strategy and design studio based just north of Minneapolis, Minnesota.  Kelly and her team have helped more than 100 purpose-driven businesses craft consistent and cohesive brands using a strategy-first approach and the principles of Seasonal Brand Theory and Color Psychology.  Some highlights from the episode: Should you create your brand first or market first? How your brand is an evolving entity and is not set in stone The advantages solo entrepreneurs have of being nimble with their brands The importance of being uniquely you in your brand personality and voice Why it's essential to put feeling into your brand How façades can repel your ideal client — Find Kelly Wittman at https://wittandcompany.com/ (https://wittandcompany.com) Kelly Wittman on LinkedIn https://www.linkedin.com/in/kellymwittman/ (https://www.linkedin.com/in/kellymwittman/) https://www.angelakellysmith.com/podcast/kelly-wittman-how-to-find-your-brand-personality (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

Natalie Ma and Melody Jung are roommates-turned-business partners who founded Hangover Coffee. Find the brand on Instagram, TikTok and Facebook.They're big fans of Philip Wang, so we bring him in to offer advice. He's the co-founder of Wong Fu Productions and owner of Bopomofo, a bubble tea cafe in San Gabriel, California. They talk about the benefits of bringing the co-founders' personality into their brand content, and about how to own their power as AAPI creators. Karlei Ayers is the designer-at-large in this episode. She borrows from her decade-long experience of working as a designer at coffee shops, and suggests exercises to draw out Hangover Coffee's brand voice and personality. Find Karlei on Instagram.This season of Wireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe's CoCreate program.)Find a transcript of this episode here.

Tara Reid has been a multi-passionate entrepreneur for over 16 years. She is currently a business and marketing coach who helps female entrepreneurs with organic marketing, content creation, and creating additional revenue streams. She is also the founder of Entrepreneur Templates and the host of the Introvertpreneur podcast for introverted business owners.Connect with Tara:Website: https://thetarareid.comFacebook: https://www.facebook.com/TheIntrovertCoachInstagram: https://www.instagram.com/introvertcoach/Pinterest: https://www.pinterest.com/introvertcoach/Connect with Danielle:SUMMER SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SUMMER22 for an exclusive 15% savings!InstagramTikTokBlogWebsiteLinkedIn

GO SUBSCRIBE to the Brain Picker Podcast on All Streaming Platforms!!Spotify: https://open.spotify.com/show/6GT6VgjBy0zviALR8xkRe1?si=82LcP8siQXGVHb2ibg5axA&nd=1Apple Podcast: https://podcasts.apple.com/us/podcast/brain-picker-podcast/id1606661493Be a guest on the podcast: http://brainpickerpodcast.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We are chatting with Lisa Aihara about how to avoid mishmash design by understanding your seasonal brand personality. Lisa helps us understand and explains what mishmash design is, how we can find our brand's season, and how to use that information to tie all of our brand collateral together. A little bit about Lisa is that she is the owner of Ellette Studio, a strategic branding studio for wedding pros, coaches, and lifestyle entrepreneurs who want to make meaningful connections with their customers. Before founding her own business Lisa built a successful digital marketing career with a decade of experience running strategies for brand marketing majors she worked in brand marketing for companies Disney and Hulu. Visit Website: http://www.ellettestudio.com Instagram: http://instagram.com/ellettestudio Brand Freebie: https://view.flodesk.com/pages/614bc4d8bc3eea86ee42ebc3 Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Our Investment Guide Template for Wedding Photographers is available in our online shop. Need help submitting your wedding to publications? We offer 1:1 and Done for You Wedding Curations + Submission Services - click here to book your spot today! Get our Wedding Submissions E-Mail Templates to help make your next online or print submission easier! Stay Connected: Follow @teawithjaine & @jainekershner on Instagram We are looking for Sponsors just like you! Visit Our Website to Apply: www.teawithjaine.com

Branding is the DNA of our business; it's the physical features such as your colors, fonts, and logo, combined with the personality of your business. Together, these elements make up a well-rounded, unforgettable brand that creates loyalty among your audience members and potential clients. Join me for this episode where I talk about how to ensure your brand encompasses some of the key elements of a successful brand.SPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!Connect with me:InstagramTikTokBlogWebsiteLinkedIn

Can you attract an ideal client with your brand personality? Most lawyers don't get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today's digital economy, you have to have a presence online. When it comes to brand personality, it's so much deeper than the colors you pick or the fonts you use. It's the psychology behind it, and how it creates deep and lasting connections with your potential clients. Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she's not transforming brands, she's exploring the world with her husband and two little ones. Kaye gives listeners actionable tips on: Why thinking about your brand personality is necessary Decoding brand archetypes  The impact emotional connection has on your brand Why branding is deeper than colors and fonts Resources mentioned in this episode:Psycho-Cybernetics by Maxwell MaltzConnect with Kaye here: Instagram Twitter LinkedIn Facebook http://kayeputnam.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Can you attract an ideal client with your brand personality?   Most lawyers don't get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today's digital economy, you have to have a presence online.   When it comes to brand personality, it's so much deeper than the colors you pick or the fonts you use. It's the psychology behind it, and how it creates deep and lasting connections with your potential clients.   Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she's not transforming brands, she's exploring the world with her husband and two little ones.   Kaye gives listeners actionable tips on: Why thinking about your brand personality is necessary Decoding brand archetypes  The impact emotional connection has on your brand Why branding is deeper than colors and fonts Resources mentioned in this episode: Psycho-Cybernetics by Maxwell Maltz Connect with Kaye here: Instagram Twitter LinkedIn Facebook http://kayeputnam.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Today we talk about the 3 brand personality types and why to play up the type where you best fit and how to use it to your advantage. Show Notes: [06:46]#1 The No-Nonsense Expert. [10:53]#2 The Grumpy Curmudgeon. [16:05]#3 The Helpful Friend. [20:29]#4 Personality sells, so choose a role that best fits your natural deposition and play that role up. [22:22]Recap Episodes Mentioned? 878: Key For Personal Branding: PERSONALITY http://dreallday.com/878- 2137: How To Get The Wrong People OUT Of Your Audience http://dreallday.com/2137- 1796: Get Some Balls! http://dreallday.com/1796- 2143: How To Become The Attractive Character For Your Brand Or Business http://dreallday.com/2143- Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Get Your FREE Issue Of The Monthly “Bulletproof Bulletin”: http://www.BulletproofBulletin.com Work On Your Game LIVE: http://WorkOnYourGame.LIVE Bulletproof Mastermind & 1x1 Coaching: http://WorkOnYourGameUniversity.com FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]

In this episode, we are joined by Amie Kiehn, Social Leader and Head of Community for Gondola.  During Amie's time with the Carolina Panthers, she cultivated a brand personality across their social media platforms with a voice known for its wit and snark.  Rather than just focusing on events, Amie and her team connected with fans by listening to the community and experimenting with creative content and comments on other viral posts. We cover everything from brand personas, content calendars (or lack thereof), understanding the creative process and "work-life balance."Show Notes3:56       Punking Her Way Into Social Media 8:31       Humanizing the Panthers' Social Voice 13:16    Prioritizing Social Content and Saying No17:15     What Content Calendar?19:49     Just Try It!32:43     Misunderstood Aspects of the Creative World35:08     Content Creators are Your Brand Ambassadors40:28     That Elusive “Work-Life Balance”46:32     Parting Advice: Managing CreativesFor more on info on topics covered in this show:Carolina Panthers social media (Facebook | Twitter | Instagram | YouTube | TikTok)Gondola - Show Off the Content You MakeConnect with Amie on Twitter | LinkedInShout out to Neil Larson, Detroit Lions (Twitter | LinkedIn)

Points of discussion:1. What is a Brand Essence? (+ real project examples)2. Why does this matter?3. Should (or can) a Brand Essence be public facing?4. What is Brand Personality?5. “If your brewery were a person, what sort of personality traits would it have?”6. What is Brand Voice?7. Spectrum Exercise as a process tool.-Learn more at www.craftbeerrebranded.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com